Podcasts about ference

Orbán Viktor nem ül be a Parlamentbe, a Fidesz-frakció vezetője Gulyás Gergely lesz. Magyar Péter újabb minisztereket mutatott be. Ruszin-Szendi teljesen átvilágítaná a honvédséget és az eddigi szaktárcát, a leendő egészségügyi miniszter pedig tárcákon átívelő vizsgálatot ígér a lélegeztetőgép-beszerzésekről. Megszólalt a Szőlő utcai ügy egyik áldozata. Fegyveres támadás történt Washingtonban, a Fehér Házi Tudósítók Vacsoráján. Kezdje a napot a HVG hírpodcastjával!

We trappen het seizoen Married At First Sight af met Eva, Steven en Sophie. Zij keken de eerste drie afleveringen en er viel ze al van alles op: Carlo heeft zijn zinnen gezet op onschuldige oma’s, als eerst voor het altaar staan is niet niks en er heerst bewijsdrang rondom de mannen. Verder heeft Eva zich verbaasd over het bachelorhuis van Nick en zijn bijzondere humor. Gaat Joyce hiervoor vallen? Steven is betoverd door het magische huwelijk van Ference en Domenik maar ziet ook beren op de weg. En Sophie heeft zich lopen opvreten door de ongemakkelijkheid van Anton en Linda. Is deze match nu al een enkeltje richting de friendzone? Luister op Podimo vooruit! Nu 3 maanden Podimo voor 1 euro via podimo.nl/realitycheck Heb jij een hot take, spannende achtergrondinformatie of wil je heel graag je mening met ons delen? Stuur ons dan een (voice)berichtje op Instagram. En volg ons daar voor memes, behind the scenes en meer! Wil je adverteren in deze podcast? Dat kan! Mail naar adverteren@dagennacht.nlSee omnystudio.com/listener for privacy information.

Ed Ference is a candidate in the Manatee County Commission District 6 Republican primary. For 30 years, Ed worked for Manatee County and discusses how his extensive experience informed his positions as well as his decision to run for office.

Fresh off raising a monster $15B, Marc Andreessen has lived through multiple computing platform shifts firsthand, from Mosaic and Netscape to cofounding A16z. In this episode, Marc joins swyx and Alessio in a16z's legendary Sand Hill Road office to argue that AI is not just another hype cycle, but the payoff of an “80-year overnight success”: from neural nets and expert systems to transformers, reasoning models, coding, agents, and recursive self-improvement. He lays out why he thinks this moment is different, why AI is finally escaping the old boom-bust pattern, and why the real bottleneck may be less about models than about the messy institutions, incentives, and social systems that struggle to absorb technological change.This episode was a dream come true for us, and many thanks to Erik Torenberg for the assist in setting this up. Full episode on YouTube!We discuss:* Marc's long view on AI: from the 1980s AI boom and expert systems to AlexNet, transformers, and why he sees today's moment as the culmination of decades of compounding technical progress* Why “this time is different”: the jump from LLMs to reasoning, coding, agents, and recursive self-improvement, and why Marc thinks these breakthroughs make AI real in a way prior cycles were not* AI winters vs. “80-year overnight success”: why the field repeatedly swings between utopianism and doom, and why Marc thinks the underlying researchers were mostly right even when the timelines were wrong* Scaling laws, Moore's Law, and what to build: why he believes AI scaling laws will continue, why the outside world is messier than lab purists assume, and how startups can still create durable value on top of rapidly improving models* The dot-com crash and AI infrastructure risk: Marc's comparison between today's AI capex boom and the fiber/data-center overbuild of 2000, plus why he thinks this cycle is different because the buyers are huge cash-rich incumbents and demand is already here* Why old NVIDIA chips may be getting more valuable: the pace of software progress, chronic capacity shortages, and the idea that even current models are “sandbagged” by supply constraints* Open source, edge inference, and the chip bottleneck: why Marc thinks local models, Apple Silicon, privacy, trust, and economics all point toward a major role for edge AI* American vs. Chinese open source AI: DeepSeek as a “gift to the world,” why open models matter not just because they're free but because they teach the world how things work, and how open source strategies may shift as the market consolidates* Why Pi and OpenClaw matter so much: Marc's claim that the combination of LLM + shell + filesystem + markdown + cron loop is one of the biggest software architecture breakthroughs in decades* Agents as the new “Unix”: how agent state living in files allows portability across models and runtimes, and why self-modifying agents that can extend themselves may redefine what software even is* The future of coding and programming languages: why Marc thinks software becomes abundant, why bots may translate freely across languages, and why “programming language” itself may stop being a salient concept* Browsers, protocols, and human readability: lessons from Mosaic and the web, why text protocols and “view source” mattered, and how similar principles may shape AI-native systems* Real-world OpenClaw use: health dashboards, sleep monitoring, smart homes, rewriting firmware on robot dogs, and why the most aggressive users are discovering both the power and danger of agents first* Proof of human vs. proof of bot: why Marc thinks the internet's bot problem is now unsolvable via detection alone, and why biometric + cryptographic proof of human becomes necessaryTimestamps* 00:00 Marc on AI's “80-Year Overnight Success”* 00:01 A Quick Message From swyx* 01:44 Inside a16z With Marc Andreessen* 02:13 The Truth About a16z's AI Pivot* 03:29 Why This AI Boom Is Not Like 2016* 06:33 Marc on AI Winters, Hype Cycles, and What's Different Now* 10:09 Reasoning, Coding, Agents, and the New AI Breakthroughs* 12:13 What Founders Should Build as Models Keep Improving* 16:33 AI Capex, GPU Shortages, and the Dot-Com Crash Analogy* 24:54 Open Source AI, Edge Inference, and Why It Matters* 33:03 Why OpenClaw and PI Could Change Software Forever* 41:37 Agents, the End of Interfaces, and Software for Bots* 46:47 Do Programming Languages Even Have a Future?* 54:19 AI Agents Need Money: Payments, Crypto, and Stablecoins* 56:59 Proof of Human, Internet Bots, and the Drone Problem* 01:06:12 AI, Management, and the Return of Founder-Led Companies* 01:12:23 Why the Real Economy May Resist AI Longer Than Expected* 01:15:53 Closing ThoughtsTranscriptMarc: Something about AI that causes the people in the field, I would say, to become both excessively utopian and excessively apocalyptic. Having said that, I think what's actually happened is an enormous amount of technical progress that built up over time. And like for, for example, we now know that neural network is the correct architecture.And I, I will tell you like there was a 60 year run where that was like a, you know, or even 70 years where that was controversial. And so, so the way I think about what's happening is basically, I think, I think about basically the, the, the period we're in right now is it's, I call it 80 year overnight success, right?Which is like, it's an overnight success ‘cause it's like bam, you know, chat GPT hits and then, and then oh one hits, and then, you know, open claw hits and like, you know, these are open, these are, these are like overnight, like radical, overnight transformative successes, but they're drawing on an 80 year sort of wellspring backlog, you know, of, of, of, of ideas and thinking it's not just that it's all brand new, it's that it's an unlock of all of these decades of like very serious, hardcore research.If I were 18, like this is a hundred, this is what I would be spending all of my time on. This is like such an incredible conceptual breakthrough.swyx: Before we get into today's episode, I just have a small message for listeners. Thank you. We will not be able to bring you the ai, engineering, science, and entertainment contents that you so clearly want if you didn't choose to also click in and tune into our content.We've been approached by sponsors on an almost daily basis, but fortunately enough of you actually subscribed to us to keep all this sustainable without ads, and we wanna keep it that way. But I just have one favor to ask all of you. The single, most powerful, completely free thing you can do is to click that subscribe button.It's the only thing I'll ever ask of you, and it means absolutely everything to me and my team that works so hard to bring the in space to you each and every week. If you do it, I promise you will never stop working to make the show even better. Now, let's get into it.Alessio: Hey everyone, welcome to the Lidian Space Pockets. This is CIO, founder Kernel Labs, and I'm joined by s Swix, editor of Lidian Space.swyx: Hello. And we're in a 16 Z with a, uh, mark G and welcome.Marc: Yes, yes. A and what, half of 16? Something like that. A one. Exactly,swyx: exactly. Uh, apparently this is the, the final few days in your, your current office.You're moving across the road.Marc: Uh, we're, yeah. We have a, we have some, we have some projects underway, but yeah, this is actually, oh, this is the original. We're in actually the original office. We're in the, we're in the, we're, we're in the whole thing.swyx: It's beautiful. Yeah. Great.Marc: Thank you.swyx: So I have to come out, uh, this is a, you know, I wanted to pick a spicy start in October, 2022.I just made friends with Roone and, uh, I wanted to give him something to sort of be spicy about. And I said, uh. Uh, it'll never not be funny. The A 16 Z was constantly going. The future is where the smart people choose to spend their time and then going deep into crypto and not in ai. And that was in October 22nd, 2022.And Ruen says there was an internal meeting in a 16 Z to reorient around Gen ai. Obviously you have, but was there a meeting? What, what was that?Marc: I mean, I don't, look, I've been doing AI since the late eighties.swyx: Yeah.Marc: So I, I don't know, like all that, as far as I'm concerned, this stuff is all Johnny cum lately.Yeah. You, I mean, look, we've been doing ar entire existence. I mean, we've been doing AI machine learning deep, you know, deeply. We've been doing this stuff way from the beginning. Obviously a AI is just core to computer science. I, I, I actually view them as like quite, uh, quite continuous. Um, you know, Ben and I both have computer science degrees.Um, you know, we, we both, Ben, Ben and I actually both are world enough to remember the actual AI boom in the 1980s. Yeah. There was like a, there was a big AI boom at the time. Um, and there was a, was names like expert systems. Um, and they of like lisp and lisp machines. Uh, I, I coded in lisp. I was coding a lisp in 1989.When that was the, the language of the AI future. Um, yeah. So this is something that we're like completely, you completely comfortable with. I've been doing the whole time and are very enthusiastic aboutswyx: is there a strong, like this time is different because, uh, my closest analog was 20 16 17. It was an AI boom.Mm-hmm. And it petered out very, very quickly. Um, we, it just, it just in terms of investingMarc: sort of, sort of,swyx: yeah. Investment, investment excitement.Marc: Although that's really when the, the, the Nvidia phenomenon really, it was, I would say it was in that period when it was very clear that at, at the time it, the vocabulary was more machine learning, but it, it was very clear at that time that machine learning was hitting some sort of takeoff point.Alessio: Yeah.Marc: Well, and as you guys, you guys have talked about this at length on, on your thing, but, you know, if you really track what happened, I think the real story is, it was, it was the Alex net, uh, basically breakthrough in like 2013. That was the, that was the real knee in the curve. Um, and then it was obviously the transformer breakthrough in 17.Alessio: Yeah.Marc: Um, and then everything that followed. But, but, you know, look, machine learning, you know, there were, you know, look, uh, I mean look, I've been working, you know, I've been working with, uh, one of my, you know, kind of projects working with Facebook since 2004. Um, and on the board since 2007, and of course, you know, they, they started using machine learning very early, um, and, you know, have used it basically, you know, for like 20 years for, you know, content, you know, feed optimization and advertising optimization.And obviously many, you know, financial services. You know, many, many, many companies, many different sectors have been doing this. And so it's like one of these things, it's like, it's not a, it's not a single thing. Like it's, it's like, it's like layers, right? Yeah. Um, and, and the layers arrive at different paces and, but they kind of build up.swyx: Yeah.Marc: Uh, they kind of build up over time and then, and then, yeah. And then look, in retrospect, it was 2017 was kind of the, you know, the key, the key point with the trans transformer and then. And then as you guys know, there was this really weird like four year period where it's like the, the transformer existed and then it was just like,swyx: let's go.Yeah.Marc: Well, but, but it was just, but, but between 2020, but between 2017 and 2021, I mean, that was the era of which like companies like Google had internal chat Botts, but they weren't letting anybody use them.swyx: Yeah.Marc: Right. And then, you know, and then OpenAI developed Chat GT or GPT two, and then they told everybody, this is way too dangerous to deploy.Right. Yeah. You know, we can't possibly let normal people, normal people use this thing. And then you, you guys, I'm sure remember AI Dungeon, um mm-hmm. So the o for, there was like a year where like the only way for a normal person to use GP T three was in, in AI dungeon.Alessio: Yeah.Marc: And so you, you, we would do this, you'd go in there and you'd pretend to play Dungeons and Dragons.In reality, you're just trying to talk to talk to GPT. And so there was this, you know, there was this long, you know, and I, you know, the big, big companies, you know, big companies are cautious and, you know, the big companies were cautious. It, it, by the way, it took open ai. You know, they, they, they talk about this, it took open AI time to actually adjust, you know, kind of re redirect their researchswyx: path.I, I think, uh, let say Rosewood, right? Uh, the, the dinner that founded OpenAI was right there.Marc: Right, right. But that, that dinner would've taken place in 20swyx: 18Marc: 19. The formation of OpenAI Uhhuh as late as 2018.swyx: Uh, uh, sorry. Uh, no, I'm, I'm, I'm, I'm wrong. Probably It should be 20. Yeah. They just celebrated a 10 year anniversary, so it it is 2025.Yeah, so, so 2015?Marc: Yeah. 2015. Yeah. 2015. But then, uh, um, Alec Radford did G PT one in what, probablyswyx: mm-hmm. 17, 18,Marc: yeah. 17, 18. So it, yeah. For, and then, and then they didn't really, and then GPT three was what? 2020? 2020.swyx: 2020.Marc: Because that became copilot immediately. Even open ai, which has been, you know, the leader of, of this thing in the last decade, you know, e even they had to adapt and, and, and lean into the new thing.And so. Um, yeah, I, I think it's just this process of basically sort of wave after wave layer after layer, you know, building on itself. And then you kind of get these catalytic moments where, where the whole thing pops and, and obviously that's what's happening now.swyx: Is it useful to think about will there be any ai, winter?‘cause there's always these patterns. Like, is this, in the summer is something I constantly think about because do I get, do I just like. Just get endlessly hyped and just trust that I will only be early and never wrong or right. Well, are we, will there be a winter?Marc: So there's something about, say the following.There's something about AI that has led to this repeated pattern. Um, and, and, and you guys know this,swyx: it's summer, winter, summer,Marc: winter, summer, winter, summer, winter. And it goes back 80 years. Yeah. 80 years. Uh, so the original neural network paper was 1943. Right. Which is, which is amazing. Uh, that it was, it was far back that long.And then there was you, if you guys have ever talked about this on your show, but there was this, uh, there was a big, uh, there was an a GI conference at Dartmouth University in 1950. 55. 55, yeah. And they got a NSF grant to, uh, for the, all the AI experts at the time to spend the summer together. And they figured if they had 10 weeks together, they could get a GI, uh, at the other end.And they got their, by the way, they got the grant, they got the 10 weeks and then, you know, 1955, you know. No, no. A GI. And like I said, I, I lived through the eighties version of this where there was a big, a big boom and a crash. And so, so there is this thing, and there, there is something about AI that causes the people in the field, I would say, to become both excessively utopian and excessively apocalyptic.Um, and, and it's probably on both sides of like the, the, the boom bus cycle. You, you kind of see that play out. Having said that, I think what's actually happened is like just, and you know, and we now know in retrospect like an enormous amount of technical progress that built up over time. And like for, for example, we now know that neural network is the correct architecture.And I, I will tell you like there was a 60 year run where that was like a, you know, or even 70 years or that was controversial. And, and we now know that that's the case. And so we, we now, you know, everything we're building on today just sort of derives from the original idea in 1943. And so, so in retrospect, we, we now know that like, these, these guys are right.They, they, you know, they would get the timing wrong and they thought, you know, capabilities would arrive faster, or they were, it could be turned into businesses sooner or whatever, but like, they were fundamentally, the, the scientists who worked on this over the course of decades were fundamentally correct about what they were doing.And, and the, and the payoff from, from, from all their work is happening now. And so, so the way I think about what's happening is basically, I think, I think about basically the, the, the period we're in right now is it's, I call it 80 year overnight success, right? Which is like, it's an overnight success.‘cause it's like bam, you know, chat, GPT hits and then, and then oh one hits, and then, you know, open claw hits and like, you know, these are open, these are, these are like overnight, like radical, overnight transformative successes, but they're drawing on an 80 year sort of wellspring backlog, you know, of, of, of, of ideas and thinking it's not just that it's all brand new, it's that it's an unlock of all of these decades of like very serious, hardcore research.Um, and thinking, and look, there were AI researchers who spent their entire lives. They got their PhD. They, they worked for, they've researched for 40 years. They retired in a lot of cases, they passed away and they never actually saw it work.swyx: Yeah. It's all sad.Marc: It is. It is sad. It's sad. Knewswyx: Jeff Hinton was like the last guy.Marc: Yeah. Yeah. Well, there were the guys, uh, was a guy, Alan Newell. I mean, there's tons of John McCarthy. You know, John McCarthy was like one of the inventors in the field. He's one of the guys who organized the Dartmouth Conference and you know, he taught at Stanford for 40 years. Wow. And passed, you know, passed away, I don't know, whatever, 10, 10 years ago or something.Never, never actually go. Got to see it happen. But like, it is amazing in retrospect, like, these guys were incredibly smart and they worked really hard and they were correct. So anyway, so then it's like, okay, you know, say history doesn't repeat, but it rhymes. It's like, okay, does that mean that there's gonna be another, like, you know, basically boom buzz cycle.And I, I will tell you, like, let, like in a sense, like yes, everything goes through cycles and, you know, people get overly enthusiastic and overly depressed and there's, there's a time, there's a timelessness to that. Having said that, there's just no question. Um, so the form, the foremost dangerous words in investing this time are, this time is different.Do you know the 12 most dangerous words investing? No. The four most d foremost dangerous words in investing are this time is different. Yeah. Um, the 12 most dangerous words. And so like, I'll tell you what's different. Like now it's working like, like there's just no, I mean, look, there's just no question.And by the way, I, I'll just give you guys my take. Like L LLMs, like from, from basically the Chad G PT moment through to spring of 25. I think you could still, I think well intention, well, and of. Form skeptics could still say, oh, this is just pattern completion. And oh, these things don't really understand what they're doing.And you know, the hall hallucination rates are way too high. And, you know, this is gonna be great for creative writing and creating, you know, Shakespeare and so sonnets and, you know, as, as rap lyrics or whatever, like, it's gonna be great and all that stuff, but we're not gonna be able to harness this to make this relevant in, you know, coding or in medicine or in law or in, you know, you know, kind of feels that, you know, kind of really, really matter.And I think basically it was the reasoning breakthrough. It, it was oh one and then R one that basically answered that question basically said, oh no, we're gonna be able to actually turn this into something that's gonna work in the real world. And, and then obviously the coding breakthrough over the, over basically the coding breakthrough that kind of catalyzed over the holiday break was kind of the third step in that.Mm-hmm. Where you're just like, alright, if, if, you know, if Linus Tova is saying that the AI coding is no better than he is like. Like, that's, that's never happened before. That's theswyx: benchmark.Marc: Yeah. That's never happened before. And so now we know that it's, it's gonna sweep through coding and, and then, and then we, we know, you know, we know that if it's gonna work in coding, it's gonna work in everything else.Right. It's just then, because that's, that's like, that's like, that's like the hardest in many ways. That's the hardest example. And how everything else is gonna be a, a derivative of that. And then on top of that, we just got the agent breakthrough, you know, with Open Claw, which is fantastic. Which is amazing and incredibly powerful.And then we just got the, the, um, the auto research, uh, you know, the, the self-improvement. You know, we're now into the self-improvement breakthrough. And so the, so the way I think about it is we've had four fundamental breakthroughs in functionality, l OMS reasoning, uh, agents, um, and then, uh, and, and then now RSI, um, and, and they're all actually working.Um, and so I'm, I'm just, as you like, you can tell I'm jumping outta my shoes. Like, like this is, like this is it like this, this is the culmination of 80 years worth of worth of work, and this is the time it's becoming real.Alessio: Yeah.Marc: I, I'm completely convinced.Alessio: I think the anxiety that people feel is like during the transistor era, yet Mors law, and it's like, all right, we understand why these things are getting better.We understand the physics of it. Yeah. With ai, it's. It's so jagged in like the jumps where like, like you said, it's like in three months you have like this huge jump like, and people are like, well this can keep happening. Right? But then it keeps happening,Marc: it'll keep happening.Alessio: And so like how do you think about also timelines of like what's we're building?I think we always have this question with guests, which is like, you know, should you spend time building harness for a model versus like the next model just gonna do it one shot in the lead space. Right. And how does that inform, like how you think about the shape of the technology? You know, you talk about how it's a new computing platform.If you have a computing platform, then like every six months it like drastically changes in what it looks like. It's hard to build companies on top of it.Marc: Yeah. So, so a couple things. So one is like, look, the, the Moore's law was what we now call a scaling law. Like Moore's Law was a scaling law and for your younger viewers, more Moore's Law was every chip chip chips either get twice as powerful or twice as cheap every, every 18 months.And that, and that and that, you know, that it's gotten more complicated in the last few years. But like that, that was like the 50 year trajectory of, of, of the computer industry. And then, and then by the way, and that's what took the mainframe computer from a $25 million current dollar thing into, you know, the phone in your pocket being, you know, a million times more powerful than that.Like that, you know, for, for 500 bucks. And so that, that was a scaling law. And then, and then, and then key to any scaling law, including Moore's Law and the AI scaling laws is, you know, they're not really laws, right? They're, they're, they're, they're predictions, but when they work, they become self-fulfilling predictions because they, they, they, they, they set a benchmark and, and then the entire industry, right?All the smart people in the industry kind of work to make sure that, that, that actually happens. And so they, they kind of motivate the breakthroughs that are required to, to keep that going. And, and in and in chips, that was a 50 year, that was a 50 year run. Right. And it, it was amazing. And it's still happening in, in some areas of, of chips.I think the same thing is happening with the, the core scaling laws. The core scaling laws. In, in, in ai, you know, they're, they're not really laws, but like they, they are basically. There are predictions and then they're motivating catalysts for the research work that is required to be. And, and, and, and by the way, also the investment, uh, dollars, um, uh, you know, required to basically keep, you know, keep the curves going and, and look, it, it is, it's gonna be complicated and it's gonna be variable and they're, you know, there're gonna be walls that are gonna look like they're fast approaching, and then they're gonna be, you know, engineers are gonna get to work and they're gonna figure out a way to punch through the walls.And obviously that's, you know, that's been happening a lot, you know, and then look, there's gonna be times when it looks like the walls have, you know, the, the, the laws have petered out and then they're gonna, they're gonna pick up again and surge and then, and then, and then it, it appears what's happening to the eyes is there's not multiple, you know, multiple scaling laws.Um, there's multiple areas of improvement. And, and I think, you know, I don't know how many more there are already yet to be discovered, but there are probably some more that we don't know about yet. You know, they, like, for example, there's probably some scaling law around, um, world models and robotics that we don't fully understand, you know, kind of acquisition of data at scale in the real world that we don't fully understand yet.So that, that, that one will probably kick in at some point here. There's a bunch of really smart people working on that. Um, and so, yeah, I, I think the expectation is that, that, you know, the, the scaling laws generally are gonna continue. Yeah. The, the pace of improvement will continue to move really fast.Um. To your question on like what to build. So, uh, I'm a complete believer the scaling laws are gonna continue. I'm a complete believer the capabilities are gonna keep getting amazing, um, you know, leaps and bounds. Uh, the part where I kind of part ways a little bit with how, what I would describe as the AI purists, um, you know, which is, which I would characterize as like the people who are.In many ways, the smartest people in the field, but also the people who spend their entire life, like at a lab, um, and have, have, I would say, have very little experience in the outside world. Um, the, the, the nuance I would offer is the outside world of 8 billion people and institutions and governments and companies and economic systems and social systems is really complicated.Um, and, um, and doesn't, you know, it it 8 billion people making collective decisions on planet Earth is not a simple process of like, just like you see this happening now. It's like a bunch of AI CEOs have this thing, which is just like, well, there's just this, they just all have this kind of thing when they talk in public where they're just like, well, there's these, these obvious set of things that so society to do.Alessio: Mm-hmm.Marc: And then they're like, society's not doing any of those things. Right. And it's like, how can society not, you know, what, whatever their theory is, how can society not see x, y, Z? Mm-hmm. And the answer is, well, society is number one. There's no single society, it's like 8 billion people. And they like all have a voice, and they all have a vote, like at the end of the day of how they, they react to change.And then, you know, it just like, it's just human reality is just really complicated and messy. Um, and, and, and so the specific answer to your question is like, as usual, it depends. Um, you know, it, it depends. Look, pe there's no question people are gonna, like, there's no question they're gonna be companies.It's already happening. There are companies that think that they're building value on top of the models and then they're just gonna get blissed by the, by the next model. There's no question that's happening. But I think there's no question also that just the process of adaptation of any technology into the real and into the real messy world of humanity is, is just going to be messy and complicated.It's, it's not going to be simple and straightforward. It's gonna be messy and complicated. And there are gonna be a lot of companies and a lot of products, um, uh, and in, in fact entire industries that are gonna get built to, to, to basically actually help all of this technology actually reach real people.Alessio: The amount of capital going into these companies, I mean, Dario talked about it on the Door Cash podcast and Door Cash was like, why don't you just buy 10 x more GPUs? And he is like, because I'm gonna go bankrupt if the model doesn't exactly hit the, the performance level. How do you think about that?Also as a risk on, you know, you guys are investors, open AI and thinking machines and world apps. It seems like we're leveraging the scaling loss at a pretty high rate, right? Like how comfortable, I guess, do you feel with the downside scenario, like, and say like things Peter out, you think you can kind of like restructure uh, these build outs and uh, you know, capital investments.Marc: Yeah. So should start by saying, so I live through the.com crash, um, and I can tell you stories for hours about the.com crash and it was horrible. No, it was awful. It was, it was, it was apocalyptic by the way. The, a lot of the.com crash was actually at the time, it was actually a telecom crash. It was a bandwidth crash.Like the, the thing that actually crashed, that wiped out all the money with the tele, the telecom companies.swyx: GlobalMarc: crossing. Global, global, yeah.swyx: I'm from Singapore and they, they laid so much cable o over over our oceans.Marc: Actually there was a scaling law in the.com. Era. And it was literally the, the US Commerce Department put out a report in 1996 and they said internet traffic was doubling every quarter.Um, and, and actually in 1995 and 1996, internet traffic actually did double every quarter. And so that became the scaling law. And so what all these telecom entrepreneurs did was they went out and they raised money to build fiber, anticipating that the demand for bandwidth is gonna keep doubling every quarter.Doubling every quarter though is like, you know, grains of chess and the chessboard, like at some point the numbers become extremely large. Right. And, and, and it really, and really what happened was the internet. The internet by the way, continuously kept growing basically since inception. And it's, you know, it's, it's continuously grown.It's never shrunk. And it's grown really fast compared to anything else. Mm-hmm. You know, in, in, in human history. But it wasn't doubling every quarter as of 19 98, 19 99. And so there was this gap in the expectation of what they thought was a scaling law versus reality. And that's actually what caused the.com crash, which was the, it they, they way over companies like global crossing way overbuilt fiber, which is sort of the, and by the way, fiber, telecom equipment, you know, so all the, all the networking gear, you know, and then, and then by the way, the actual physical data centers, like that was the beginning of the, of the, of the data center build and then, and the data center overbuild.And so you had that, but it was, it was literally, I think it was like $2 trillion got wiped out, right? It was like Jesus, it was like a big, it was. And by the way, the other, the other subtlety in it was the internet companies themselves never really had any debt. ‘cause tech, tech companies generally don't run on debt, but the telecom companies run on debt.Physical infrastructure companies run on debt. And so the companies like Global Crossing not just raise a lot of equity, they also raise a lot of debt. So they're highly levered. And so then you just do the thing. It's just like, okay, you have a highly levered thing where you're, you're just over, you're overbuilding capacity.Demand is growing, but not as fast as you hoped. And then boom, bankrupt. Right. And, and then it, and then it's like they say about the hotel industry, which is, it's always the third owner of a hotel that makes money. It has to go bankrupt twice, right? You have to wash out all of the over optimistic exuberance before it gets to actually a stable state.And then it makes money. So by the way, all of those data centers and all of those, all the fiber that they're in use, it's all in use today. Yeah. But 25 years later. But it, it, it took, and actually the elapsed time was, it took 15 years. It took 15 years from 2000 to 2015 to actually fill, fill up all that capacity.The cautionary warning is the, the overbuild can happen. Um, and, and, and, and, you know, you, you get into this thing where basically everybody, everybody who basically has any sort of institutional capital, it's like, wow. It's just, I, I don't know how to invest in these crazy software things. For sure I can put build data centers and for sure I can buy GPUs that I can deploy, you know, compute grids and, and all these things.Um, and so, you know, if you're a pessimist, you could look at this and you could say, wow, this is like really set up to be able to basically replicate, you know, what we went through, what we went through in 2000. Obviously that would be bad. The counter argument, which is the one I I agree with, which is the counter on, on the other side is a couple things.One is the companies that are investing all the, the companies that are investing the money are like the bluest chip of companies. And so back, back, back in the, in the do, like Global Crossing was like a, it was like an entrepreneur. It was like a, a new venture, but like the money that's being deployed now at scale is Microsoft, and, you know, and Amazon and Google, Facebook and Facebook and Nvidia and, you know, these, these, these, and, and now you know, by the way, open ai philanthropic, which are now at like, you know, really serious size, um, you know, as companies with, you know, very serious revenue.These are very large scale companies with like, lots, lots of cash, lots of debt capacity that they've, they've never used. And so th this is institutional in a way that, that really wasn't at the time. And then the other is, at least for now, every dollar that's being put into anything that results in a running GPU is being turned into revenue right away.Like so, and you guys know this, like everybody's starved for capacity, everybody's starved for compute capacity and then, you know, all the associated things, memory and, and, and interconnected and everything else. Um, data center space. And so e every dollar right now that's being put into the ground is turning into revenue.And, and it, and in fact, I actually think there's an interesting thing happening, which is because everybody starve for capacity, the models that we actually have that we can use today are inferior versions of what we would have if not for the supply constraints. That's true. Um, if Right pose a hypothetical universe in which GPUs were 10 times cheaper and 10 times more plentiful mm-hmm.The models would be much better. ‘cause you would just allocate a lot more money to training and you'd just build better models and they would be better. Um, and so we're, we're actually getting the sandbag version of the technology.swyx: Yeah. No. Everything we use is quantized because the, the labs have to keep the, the full versions,Marc: right?swyx: LikeMarc: we're not even getting the good stuff.swyx: Yeah.Marc: But, but getting the good stuff, it's, it's just, even if technical progress stops. Once there's like a much bigger build of like GPU manufacturing capacity and memory, you know, all, all the things that have to happen in the course of the next five or 10 years.Once it happens, even the current technology is gonna get, gonna get much better. And then as you know, like there's just like a million ways to use this stuff. Like there's just like a million use cases for this. Mm-hmm. Like, it, it, you know, this isn't just sending packets across a, a thing, whatever, and hoping that people find something to do with it.This is just like, oh, we apply intelligence into every domain of human activity. And then it works like incredibly well. Yeah. Um. Here's what I know, here's what I know. Um, in the next three or four year, it's like somewhere between three or four years out, basically everything is selling out. So like the, the entire supply chain is, is, is, is sold out or, or, or selling out.And so there, there's no, like, we're just gonna have like chronic supply shortage for, you know, for years to come. Um, there's going to be a response from the market that's gonna result in an enormous, you know, it's happening now. An enormous flood of investment in a new fab capacity and ev you know, every, everything else to be able to do that, at some point the supply chain constraints will unlock, you know, at least to some degree that will be another accelerant to industry growth when that happens.‘cause the products will get better and everything will get cheaper. Um, and so, so I know that's gonna happen. I know that, you know, the deployments, you know, the, the actual use cases are like really compelling. And then, like I said, you know, with reasoning and agents and so forth, like, I know they're just gonna get like much, much better from here.And so I, I, I know the capabilities are like really real and serious. I also know that the technical progress is not going to stop. It. It, it is excel. It is, is accelerating. Like the, the breakthroughs are are tremendous. I mean, even just month over month, the breakthroughs are really dramatic. And so, you know, I think if you were a cynic and there, there are cynics, you can look at 2000, you can find echoes.But I can't even imagine betting it that this is gonna like somehow disappoint and, you know, at least for years to come, I think it would be essentially suicidal to make that bet. Yeah. Um, it was that Michael Burry, uh, uh, that'sswyx: anMarc: interesting guy, huh? We'll pick on a guy. We'll pick, let's pick on one guy.We'll pick. Well ‘cause he did, he he came out with, it was, it was the, heswyx: doesn't mind.Marc: It was the Nvidia short. Right. He came with the Nvidia short. And then if you guys probably talked about this, which is the, the analysis now that like the current models are getting better faster at such a rate that if you are running an Nvidia, if you're running an Nvidia inference chip today, that's three years old, you're making more money on it today than you did three years ago because the pace of improvement of the software is, is faster than the, the, the depreciation cycle, the chip.And then my understanding is Google is running. I don't if they've, I don't know exactly what, uh, these are rumors that I've heard or maybe it's public, but, um, I think Google's running very old TPUs, very profitably. Ference. Yeah. And very profit and very profitably. Yeah. Um, and so, so it actually turns out, as far as I can tell, it's actually the opposite of the Beery thesis is actually.He was actually 180 degrees wrong. It's actually the, the, the, the old Nvidia chips are getting more valuable, which is something that's like literally never happened before. Like it's never been the case that you have an older model chip that becomes more valuable, not less valuable. And that, and again, that's an expression of the just ferocious pace of software progress.Ferocious pace of capability payoff. Yeah. Uh, that you're getting on the other side of this. And so I just, the idea of betting against that, like.swyx: Yeah. Yeah. Well, one ofMarc: my, it seems like an invitation to get your face ripped up.swyx: One of my early hits was like modeling the lifespan of the H 100 and h two hundreds and, and going like, you know, usually they advise like four to seven years and it was, you know, maybe you sort of realistically haircut cut it down to two to three.Yeah. But actually it's going up and not down. Yeah. And, and uh, that's, I mean that's, I think that's the dream. Uh, we are finding utilization and I think utilization solves all problems. Like, you can, you can find use, use cases for even like the poor, like even memory, we're having a shortage. Right. And, and even like the, the shittier versions of, of memory that we do have, we are finding use cases for it.So like That's great.Marc: Yeah.Alessio: How, how important is open source AI and kinda like edge inference in a world in which you have three years of supply crunch. Like, do you think in the, like, you know, if you fast forward like five years, like how do you think about inference, uh, in the data center versus at the edge?Marc: Well, so just to start, yeah. So I think, I think open source is very important for a bunch of reasons. I think edge, edge inference is very important for a bunch of reasons. I, I think just practically speaking, if we're just gonna have fundamental construc, supply crunches for the next, I mean, you, you guys know if you just project forward demand over the next three years, right?Yeah. Relative to supply, one of the, its main predictions you can do is what's gonna, what, what's gonna happen to the cost of, of inference in the core, uh, over the next three years? And like, it may rise dramatically, right? Like, so, so what is, and then is, is, you know, like the, the, the big model competition are subsidizing heavily right now.Right? Right. And so, so what's the, what will be the average person's, you know, per day, per month token cost, you know, three years from now to do all the things that they want to do. And I, I don't know, it's gonna. I mean, I have, you guys probably have friends, I have friends today who are paying a thousand dollars a day for open claw, for claw tokens to run open claw.Right? And so, okay. $30,000 a month. Right? And, and by the way, those, those friends have like a thousand more ideas of the things that they want their claw to do, right? Yeah. And so you, you could imagine there, there's like latent demand of up to, I don't know, five or $10,000 a day of, of, of tokens for a fully deployed, you know, per personal agent.Uh, and obviously consumers can't pay that, right? And so, so, but it gives you a sense of the fu of the fu of the future scope of demand, right? And so, so even, even if there's a 10 x improvement in price performance, that still, you know, goes to a hundred dollars a day, which is still way beyond what people can pay.Mm-hmm. So there's just gonna be like. Ferocious to me, by the way. The agent thing, the other interesting thing is I think the agent thing, so up until now, a lot of the constraints of GGPU constraints, I think the agent thing now also translates into CPU constraints. Mm-hmm. Right?swyx: CPU memory.Marc: Yes. CPU memory, right?And so, like the entire chip ecosystem is just gonna get wait,swyx: wait for network constraints, that that will be the killer.Marc: It's all bottleneck potentially for years. And so, so I, I think that Brad, and, and I think it's actually possible, I mean, generally inference costs are gonna keep coming down, but I think the, let's put it this way, the rate of decline, I think may level out here for a bit because of these supply constraints.And then at some point, maybe the lab stops subsidizing so much and that, that, that again, will be, be an issue. And so there's just gonna be so much more demand for inference than, than can be satisfied. Um, you know, kind of with the centralized model. And then, and then, you know, you guys know this, but like all the, just the dramatic, I mean just the dramatic innovations that have happened in the Apple silicon to be able to do, uh, inferences, it's quite amazing the level of effort being put.Like the open source guys are putting incredible effort into getting, you know, this recurring pattern where the big model will never run on a pc, and then six months later mm-hmm. Oh, it runs in a pc, right? It's like amazing. And there's very smart people working on that. So there's all that. And then look, there's also, you know.There's also like other, there's other motivators. There's other motivators which is just like, okay, how much trust are the big centralized model providers? You know, how much trust are they building in the market versus, you know, how much are, you know, at least for, in certain cases with some people, for certain use cases, people being like, well, I'm not willing to just like, turn everything over.So there, there, there's all the trust issues. Um, by the way, there's also just like straight up price optimization. There's many uses of AI where you don't need Einstein in the cloud. You just need like a, a a, a smart local model. There's also performance issues where you want, you know, you want, you know, you're gonna want your doorknob to have an AI model in it.Right. You know, to be able to, you know, do, um, you know, to be able to do access control. Um, obviously like everything with a chip is gonna have an AI model in it. Mm-hmm. And it, a lot of those are gonna be local. Um, and so, yeah. No, like I think, I think you're gonna have ti and then you're gonna, by the way, also wearable devices, you know, you don't wanna do a complete round trip.You want, you know, you, whatever your smart devices are, you want it to be like super low latency. Yeah.swyx: The question, do we care who makes it? Yeah. One of the biggest news this week was the collapse of AI two, the Allen Institute. Mm-hmm. One of the actual American open source model labs. Yeah. Um, and, uh, I'm not that optimistic on, on American open source.Yeah. Like you, you guys invested in MIS trial and MIS trial's doing extremely well outside of China. That's about it.Marc: Yeah. We'll see. We'll see. I look, I, number one, I do think we care. Uh, I do think we, I do think we care who makes it. Um, I would say this, the, the, the, the previous presidential administration wanted to kill it in the us Oh yeah.They wanted to drown in the bathtub. Um, and so they wanted to kill it. So at least we have a government now that actually like, actually wants it wants it to happen. And youswyx: earned to councilMarc: and Yeah. And the new and the P pcast. Yeah. So the, the, you know, this admin for whatever other political issues people have, which are many, you know, this administration has, I think a very enlightened view and in particular an enlightened view on AI and in particular on open source ai.Uh, and so they're very supportive. Um, my read is the Chi. The Chinese have a very, the various Chinese companies have a very specific reason to do open source, which is, they, they, they don't fundamentally, they don't think they can sell commercial, uh, AI outside of China right now. And or at least specifically not, not in the US for a combination of reasons.And so they, they kind of view, I think, open source AI as a bit of a loss leader against basically domestic, uh, you know, paid, paid services. And then kind of an, you know, kind of an ancillary products. You know, they're, they're very excited about it, by the way. I think it's great. I think it's great that they're doing it.Um, you know, I think Deeps seek was like a gift to the world. Um, I think. The great thing about open source, open source, the, the, the impact of open source is felt two ways. One is you, you get the software for free, but the other is you get to learn how it works, right? And so like the paper, the paper, the paper and, and the code, right?And the code. And so, like, for example, I thought this was amazing. So open comes out with L one and it's an amazing technical breakthrough, and it's just like, absolutely fantastic. But of course they don't explain how it works in detail. And then of course they hide the, they hide the reasoning traces, right?And, and then, and then, and then everybody's like, okay, this is great, but like, who's gonna be able to replicate this? Are other people gonna be able to do this? You know, is their secret sauce in there? And then our one comes out and it's just like, there's the code and there's the paper, and now the whole world knows how to do it.And then, you know, three months later, every other AI model is, is adding reasoning. And so, so you get this kind of double, like even if the Chinese models themselves are not the models that get used, the education that's taken place to the rest of the world, the information diffusion, you know, is incredibly powerful.So that happens and then, I don't know. We'll, we'll see. You know, there are a bunch of American, you know, open source, you know, ai, uh, model companies. I mean, look, there's gonna be tremendous, you know, there already is. There's, you know, there's gonna be tre there's tremendous competition, uh, among the primary model companies.You know, there's, depending on how you count, there's like four or five, you know, big co model companies now that are, you know, kind of neck and neck, uh, in different ways. Um, uh, you know, and, and, and, um, you know, and then obviously Bo Bo both X and then MetAware involved are, you know, both have huge, you know, huge attempts to, you know, kind of, to kind of leapfrog underway.And then you've got, you know, a whole fleet of startups, new companies, including a whole bunch that we're backing, that are, you know, trying to come out with different approaches. And then you've got whatever it is. I don't know how, how many, how many, like main line foundation model companies are there in China at this point?It's probably six. It'sswyx: five Tigers is what they call it. Yeah. Uh, Quinn is in questionable because there's change in leadership,Marc: right?swyx: Yeah.Marc: But that, does that include, that includes like Moonshot,swyx: yes. Can deep seek, uh, uh, ZI, um, Quinn oh one is in there.Marc: Right. And then, um, and by dance and, and then you see,swyx: ance would be like the next tier ance.They weren't as prominent. They weren't, didn't haveMarc: a leading. Yeah. But they, you at least, you know, ance is very inspiring and presumably they have more stuff coming and Tencent probably has more stuff coming and, and so forth. And so, so, so like, look, here, here would be a thing you can anticipate, which is there are not these markets, there are not going to be between the US and China right now, there's like a dozen primary foundation model companies that are like at scale, at, at some level of a critical mass.It's not gonna be a dozen in three years, right? Like, it just because these industries don't bear a dozen, it's, it's gonna be three or you know, there's gonna be three or four big winners or maybe one or two big winners. And so there's gonna be like a whole bunch of those guys that are gonna have to figure out alternate strategies.Um, and I think like open source is one of those strategies. And so I, I think you could see like a whole, i, I, I think the questions like, who's gonna do open source? I think that could change really fast. I, I think that, that, that's a very dynamic thing. I think it's very hard to predict what happens. And, and I think it's very important.swyx: NVIDIA's doing a lot.Marc: Well, I was gonna say. Well, exactly. And then you're got Nvidia and then, and then, you know, just to, again, indu, there's an old thing in business strategy, which is called, uh, commoditize Compliments. Commoditize the compliment. That's right. And so if your Jensen is just kind of obvious, of course, you wanna commoditize the software.Yeah. And he's, and to his enormous credit, he's putting enormous resources behind that. And so maybe it, maybe it's literally Nvidia and I think that would be great.Alessio: Yeah. Uh, narrative violation to European projects, uh, in the, uh, damn.swyx: I'm hosting my, uh, Europe, uh, conference soon. And I got both of them.Alessio: They got us.They got us. MarkMarc: finished. They got us, us. Well, wait a minute. Where was Peter? So where was Steinberger when he did? In AustriaAlessio: was, yeah, yeah, yeah.Marc: He was in what? He was in Vienna. Oh, he was in Vienna. And then where is he now?swyx: Uh, he's moving to sf.Marc: Okay. Okay. Alright. Okay, there we go. And then, yeah, the PI guy, right?The PI guys are European.swyx: Yeah, they're also, they're buddies inAlessio: Australia. Mario's also there. Yeah.Marc: Right. And are they, yeah, they haven't announced yet. Any sort of change changed or have theyAlessio: No, they're, they have a company there.Marc: Okay. Got, okay. Good.Alessio: Good, good,good.Alessio: Um,Marc: yeah, good.swyx: Anyways, I think pie and open cloud very important software things and, and I just wanted you to just go off on what you think.Marc: Yeah. So I think in co the, the combination of the two of them I think is one of the 10 most important softwares. Openswyx: Claw got all the attention, but Right. Talk about pie,Marc: pi pie's, kind of the Yeah. PI's, PI's kind of the architectural breakthrough for those of us who are older. There was this whole thing that was very important in the world of software basically from like 1970 to, I don't know, it still is very important, but like 19, from 1973 to like basically the creation of Linux, which is basically this, this thing used to call like the Unix mindset.Like so, so, ‘cause there were all these different, you know, theories. There are all these different operating systems and mainframes and, and then you know, all these windows and Mac and all these things. And then there was this, but kind of behind it all was this idea of kind of the Unix mindset. And the Unix mindset was this thing where basically you don't have these, like, like in the old days, like, like the operating system that like made the computer industry really work, like in the 1960s mm-hmm.Was this thing called o os 360, which was this big operating system that IBM developed that was supposed to basically run everything. And it was this like giant monolithic architecture in the sky. It was like a, you know, it was like a giant castle. Um, of software. And, and by the way, it worked really well and they were very successful with it.But like, it was this huge castle in the sky, but it was this thing, it was almost unapproachable, which is like, you had to be kind of inside IBM or very close to IBM. And you had to really understand every aspect, how the system worked. And then the, the Unix sky is originally out of at and t and then out out of Berkeley, um, you know, came out and they said, no, let's have a completely different architecture.And the way architecture's gonna work is we're gonna have, we're gonna have a, a prompt and, and a, and a shell. And then, and then we're gonna, all, all the functionality is gonna be in the form of these discreet modules, and then you're gonna be able to chain the modules together. Mm-hmm. Yeah. And so like the, the, the op, it's almost like the operating, operating system itself is gonna be a programming language.Um, and then that led led to the, the, the sort of centrality of the shell. Um, and then that led to sort of, uh, you know, basically chaining together Unix tools. And then that led to the emergence of these, these scripting languages like Pearl, where you, you could basically kind of very easily do this, and then the shells got more sophisticated and then, and then, and then look like, you know, that, that, that number one, that worked and that, that was the world I grew up in.Like I was, I was a Unix guy. You know, sort of from, call it 1988 to, you know, kind of all, all the way through my work and it worked really well. It, it's in the background, um, you know, nor normal people don't need to, didn't need to necessarily know about it, but like, if you were doing like system architecture, application development, you, you, you knew all about it.Um, and then, you know, it's been in the background ever since. And, you know, look, your Mac still has a Unix shell, you know, kind of in there, and your iPhone still has a Unix shell kind of buried in there somewhere. So they're kind of in there. And then, you know, the Windows shell is kind of a, you know, sort of a weird derivative of that.But, um, you know, but look, the inter, the internet runs on Unix, um, and that smartphones, actually, both iOS and Android are Unix derivatives. And so, you know, kind of Unix did end up winning. But, but anyway, and then we just started taking that for granted. And then, and then so, so basically the, the way I think about what happened with Pie and then with Open Claw is basically what those guys figured out is, I always say the, the great breakthroughs are obvious in retrospect, right?Which is the best kind, the best kind. They weren't obvious at the time or somebody else would've done them already. Um, and so there is a, like a real conceptual leap, but then you look at it sort of the backwards looking and you're just like, oh, of course. Mm-hmm. Like the, the, to me those are always the best breakthroughs.Well, actually language models themselves are like that. It's just like, oh, next token completion. Oh, of course.swyx: Yeah. What other objective mattered?Marc: Yeah, exactly. But, but like it, right. But she's even saying it wasn't obvious until somebody actually did it. Right. And so the conceptual breakthrough is real and deep and powerful and, and very important.And so the way I think about pie and olaw is it's basically marrying the, the language model mindset to the un to the Unix, basically shell prompt mindset. And so it's, it's basically this idea that what, what, so what is an agent, right? And as, as, and as you know, like many smart people who have been trying to figure out what an agent is for, for, for decades, and they've had many architectures to build agents and the whole thing.And it turns out what is an agent. So it turns out what we now know is an agent is the following. It's, so it's a language model. And then above that, it's a ba, it's a bash shell. Um, so it's a, it's a Unix shell, and then it's, and then the agent has access, uh, has access to, to the shell. And, you know, hopeful, hopefully in a sandbox, maybe in, maybe in a sandbox.So it's, it's the model. Um, it's the shell. Um, and then it's a fi, it's a file system. Um, and then the state is stored in files. And then, you know, there's the markdown format for the, you know, for, for the files themselves. And then, and then there's basically what in Unix is called Aron job. There's a loop and then there's a heartbeat for the, there's heartbeat and, and the thing basically Wake Wakes up.Wakes up. So it's basically LLM plus shell, plus file system, plus markdown, plus kron. And it turns out that's an agent. And, and, and every part of that, other than the model is something that we already completely know and understand. And in fact, it turns out that like the latent power of the Unix shell is like extraordinary because basically like all, like, there's just like an, there's just enormous latent power in the shell.There's enormous numbers of Unix commands, there's enormous number of command line interfaces into all kinds of things already in the, you know, your entire, I mean your entire, just to start with, your computer runs on a shell. If you're running a Mac or a, or, or a phone, your computer, your computer's running on a shell, uh, already.And so like the full power of your computer is available at the command line level. Um, and then it turns out it's really easy to expose other functions as a command line interface. And so like this whole idea where we need like MCP and these like product mm-hmm. Fancy protocols, whatever, it's like, no, we don't, we just need like a command, command line thing.So that's the architecture. And then it turns out what is your agent? Your agent has a bunch of files starting a file system. And then there's the thing that just like completely blew my mind when I write my head around it as a result of this, which is like, okay. This means your agent is now actually independent of the model that it's running on.Because you can actually swap out a different LLM underneath your agent and your, your agent will change personality somewhat. ‘cause the model is different, but all of the state stored in the files will be retained.swyx: Yeah. Different instruction set, but you just compiledit.Marc: Right, exactly. And it's all right.It's like right. Swapping out a ship and recompiling, but it's, it's still, it's still your agent with all of its memories. Um, and with all of its capabilities. And then by the way, you can also swap out the shell, uh, so you can move it to a different execution environment that is also, is also a b shell, by the way, you can also switch out the file system, right.Uh, and you can, and you can, and you can swap out the, the, the heartbeat for the, the crown framework, the, the loop that the agent framework itself. And so your agent basically is ba basically at the end of the day, it's just. It's just, its files. Um, and then, and then there's of course it a openswyx: call.Marc: Yeah, it's, it's basically, it's, it's just the files.Um, and then by the way, as a consequence of that, the agent and then the agent itself, it turns out a couple important things. So one is it, it's, it, it can migrate itself, right? And so you're, you can instruct your agent, migrate yourself to a different, uh, runtime environment, migrate yourself to a different file system, migrate yourself to a different, you know, swap out the language model.Your agent will do all that stuff for you. And then there's the final thing, which is just amazing, which is the agent is the agent actually has full introspection. It actually, it actually knows about its own files and it could rewrite its own files. Right. Which by the way, is basically no widely deployed software system in history where the, the, the thing that you're using actually has full introspective knowledge of how it itself works and is able to modify itself.Like that, that, I mean, there have been toy systems that have had that, but there, there's never been a widely deployed system that has that capability and then that leads you to the capability. That just like completely blew my mind when I wrap my head around it, which is you can tell the agent to add new functions and features to itself and it can do that.Extend yourself. Yeah. Right? Extend, extend yourself. Like extend yourself. Give yourself a new capability. Right? And so, and so literally it's just like you run into somebody at a party and they're like, oh, I have my open claw, do whatever, connect to my eat, sleep bed, and it gives me better advice and sleep.And you go home at night and you tell your claw, or if they're at the party, by the way, you tell your claw, oh, add this capability to yourself. And your claw will say, oh, okay, no problem. And it'll go out on the internet and it'll figure out whatever it needs and then it'll go out to claw code or whatever.It'll write whatever it needs. And then the next thing you know, it has this new capability. And so you don't even have to, like, you can have it upgrade itself without even having to, without having to do anything other than tell it that you want it to do that. And so anyway, so the, the combination of all this is just, I mean, this is just like a massive, incredible, I mean, it's just incredible.Like if I, if I were, if I were 18, like this is a hundred, this is what I would be spending all of my time on. This is like such an incredible conceptual breakthrough. Yeah. And again, pe people are gonna look at it and they already get this response. People are gonna look at it and they're gonna say, oh, well, where's the breakthrough?‘cause these, the, all of these components were already known before. Mm-hmm. But, but this is the key, the key to the breakthrough was by using all these components that were known before, you get all of the underlying capability of that's buried in there. And so all, and so for example, computer use all of a sudden just kind of falls, trivi, trivial.Of course it's gonna be able to use your computer. It has full access to the shell. Right. And then, and then you just, you, you give it access to a browser, and then you've got the computer and the browser and, and often away it goes. And, and then you've got all the abilities of the browser also. Um, yeah.And so, and so the capability unlock here is profound. My friends who are, you know, deepest into this, are having their claw do like a, like, literally like a thousand things in their lives. They have new ideas every day. They're just like constantly throwing new challenges at the thing. And by the way, it's early and, you know, these are, you know, these are prototypes and there are, you know, as you guys know, there's security issues.Yeah. And, and so, you know, there's a bunch of stuff to be ironed out, but the, the unlock of capability is just incredible.swyx: Yeah.Marc: And I, I have absolutely no doubt that everybody in the world is gonna, is gonna have at least, you know, an agent like this, if not an entire family of agents. And w

Sarah Ference, CPA, a risk control director at CNA, joins the Journal of Accountancy podcast to discuss recent topics of the JofA's Professional Liability Spotlight column.  The conversation covers lessons learned from claims involving bankrupt clients, the importance of strong and consistent documentation, and the particular risks associated with serving high-net-worth or high-profile clients.  The episode also highlights the April column on writing effective engagement letters for client advisory services. The articles discussed in the episode: January: "Don't Let a Bankrupt Client Bankrupt You." February: "Tell a Story With Your Documentation." March: "Luxury Liabilities: Serving High-Net-Worth Clients." April: "Tips for Writing CAS Engagement Letters." What you'll learn from this episode: The reasons CPA firms can be drawn into litigation when clients face bankruptcy. How strong client acceptance and continuance practices can help firms identify and manage higher‑risk engagements before problems arise. Why documentation acts as a firm's voice in a professional liability claim — and how gaps or inconsistencies can weaken defense of a claim. Why Ference has been told that "celebrities and CPA firms don't mix." What makes high‑net‑worth and celebrity clients higher risk and why firms should avoid relaxing standard risk management protocols for them. Why for engagement letters related to CAS, Ference said: "The devil is really in the details of that engagement letter."

Nick and Fr .Damien speaking about Easter season and the church See omnystudio.com/listener for privacy information.

We were supposed to record this episode a year ago. But the LA wildfires threatened Travis' home. From platinum records to mixing in headphones across dozens of hotels, Travis and his family wen through a nightmare, but found a way to make it all work.While he lost gear… gear that was imbued with memories and countless hit records… he found new ways to work. What what essential. And kept it all going.We talk about sharing industry wisdom, the value of community, and how mixing in headphones is a slept on art.For 30% off your first year of DistroKid to share your music with the world click ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DistroKid.com/vip/lovemusicmore⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Brett Ference, Director Of Business Development · Vermont Manufacturing Extension Center (VMEC), joins Anthony & Dan to talk about some upcoming events.

Sarah Ference, CPA, an author of the JofA's Professional Liability Spotlight column, returns to the JofA podcast to discuss recent column topics and the advice CPAs can gain from them. In particular, Ference details data security preparedness, the value of engagement letters for tax-compliance services, common audit claims and defenses, and more. Editor's note: This episode is the JofA podcast's last until Jan. 8. n  October: Are You Prepared for the Cost of a Data Security Incident? n  November: Blocking and Tackling: Engagement Letters for Tax Compliance Services n  December: Common Audit Claims and Defenses What you'll learn from this episode: Advice for CPA firms to guard against data security incidents. The ways engagement letters can prevent costly client disputes. The factors that often make audit claims the most expensive type of claims for firms. How to protect your firm when a client faces bankruptcy.

The November 13 edition of the AgNet News Hour hit home for farmers across California as hosts Nick Papagni and Josh McGill sat down with Dusty Ference, Executive Director of the Kings County Farm Bureau, to discuss his ongoing lawsuit against the California State Water Resources Control Board. Ference and his team are challenging what they call “unfair and inconsistent enforcement” of the Sustainable Groundwater Management Act (SGMA) — a battle that could reshape how water is managed across the state. Ference explained that the Kings County Farm Bureau filed the lawsuit last year after the Tulare Lake Subbasin was placed on probation by the State Water Board. “We're not fighting SGMA itself,” he said. “We're fighting how the board applied it — selectively, inconsistently, and without transparency.” Initially, the Bureau won a temporary restraining order and injunction preventing the state from requiring groundwater meters and pumping reports. But in October, an appellate court overturned that injunction. Ference said the setback won't stop them. “We've still got a lot of fight left in us,” he said. “We're preparing to take part of the appeal to the California Supreme Court.” The case has already had statewide impact. Ference said that because of their legal challenge, other subbasins have avoided probation or been granted “good actor” status, protecting them from costly state fees. “We're seeing positive results beyond Kings County,” he said. “This fight is for every farmer in California.” Papagni praised the move, calling Ference “a modern-day David taking on the Goliath of Sacramento.” McGill agreed, saying, “This is what we need — people standing up to these unelected boards that make rules without understanding farming.” Ference described the fight as one for fairness and common sense. “If you're going to regulate, do it evenly and transparently,” he said. “We can't comply if the rules keep changing.” He added that the state's heavy-handed approach would devastate rural economies. “They're not going to build recharge projects or incentivize groundwater storage,” he said. “They're just going to cut pumping and leave communities high and dry.” The Kings County Farm Bureau represents growers in Hanford, Lemoore, Corcoran, and Kettleman City, but Ference emphasized that the issue extends far beyond county lines. “Agriculture is a billion-dollar industry here, supporting 15% of our jobs,” he said. “If we can't keep farmers farming, this county turns into a ghost town.” He also highlighted the importance of education, partnerships, and outreach. “We've got to keep kids connected to farming — through 4-H, FFA, and farm days,” he said. “That's how we grow the next generation of ag leaders.” Papagni ended the show by applauding Ference's leadership. “Dusty's the kind of guy California needs — someone who's not afraid to fight for farmers,” he said. “Water isn't just an issue; it's survival.” Listeners interested in supporting the Kings County Farm Bureau's legal efforts can visit kcfb.org or contact their office directly.

Brett Ference, from VMEC (Vermont Manufacturing Extension Center) , joins Anthony & Dan to talk about Cyber Security and some upcoming events.

Sarah Ference, CPA, an author of the JofA's Professional Liability Spotlight column, returns to the JofA podcast to discuss recent column topics and the advice CPAs can gain from them. In particular, Ference details some of the risks for CPA firms engaging in mergers and acquisitions, the subject of a recent two-part series. The articles discussed in this episode are: n  June: “Form 1065: Pay Attention or Pay Up.” n  July: “Professional Liability Risk Stemming From CPA Firm Acquisitions: Part 1.” n  August: “Professional Liability Risk Stemming From CPA Firm Acquisitions: Part 2.” n  September: “Start Risk Management With Employee Onboarding.” What you'll learn from this episode: Why CPA firms should pay close attention to recent changes in tax compliance for partnerships. A summary of the two-part article on professional liability risk related to CPA firm acquisitions. The importance of cultural alignment in firm acquisitions. What “tail coverage” is and why it's essential for post-transaction protection. How a strong onboarding process can serve to mitigate some risks for firms — and why that topic is timely this month.

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Father Damian Ference is a priest of the diocese of Cleveland. He serves at Borromeo Seminary in Wickliffe, Ohio as Director of Human Formation and Assistant Professor of Philosophy. He is also the author of Understanding The Hillbilly Thomist: The Philosophical Foundations of Flannery O’Connor’s Narrative Art. In a letter to a friend, O’Connor wrote, “Everybody who reads Wise Blood thinks I’m a hillbilly nihilist, whereas I would like to create the impression…that I am a hillbilly Thomist.” Father Ference argues in his book that O’Connor wasn’t just making a throwaway joke, but that the philosophy and theology of Thomas Aquinas shaped O’Connor’s art all the way to the ground. In this episode Father Ference and Jonathan Rogers talk about solid, down-to-earth metaphysics, trusting the senses, showing and telling, and virtue, habit, and freedom as they apply to creative work.Support the show: https://therabbitroom.givingfuel.com/memberSee omnystudio.com/listener for privacy information.

Stanislaus County Farm Bureau's Anna Genasci and JCS Marketing's Kristin Platts sit down with Dusty Ference, executive director of the Kings County Farm Bureau, to discuss their ongoing lawsuit against the State Water Resources Control Board. The legal challenge aims to prevent the Tulare Lake Subbasin from being placed on probation, a move that has already helped block costly state intervention and saved growers millions.

Sarah Ference, CPA, an author of the JofA's Professional Liability Spotlight column, returns to the JofA podcast to discuss recent column topics and the advice CPAs can gain from them. In the previous episode focused on Professional Liability Spotlight content, Ference detailed the January topic of risk management mantras. The articles discussed in this episode include: n  February: “Retired Partners: A Liability Risk?” n  March: “The Risk of Providing Unintentional Financial Advice” n  April: “Should I Disclose My Use of Gen AI to Clients?” In addition, Ference described the May column topic and several upcoming topics. What you'll learn from this episode: ·       The importance of considering the client's perspective related to disclosure of generative AI use. ·       An explanation of the concept of apparent authority. ·       Why guardrails are needed for retired partners who might still maintain an office at a firm. ·       How casual conversations with clients can expose a firm to risk. ·       A theme for upcoming Professional Liability Spotlight columns.

Are you an entrepreneur watching your hard-earned business profits disappear to online copycats? In today's hyper-competitive digital marketplace, protecting your intellectual property isn't just a legal formality—it's the difference between scaling your business and watching it get stolen from under you.  On this episode we welcome back Stanley Ference of Ference and Associates to help you: Learn how to proactively shield your innovations from global knockoff artists Discover strategic methods to enforce your IP rights in the complex online selling landscape Understand the critical steps to safeguard your brand's unique value before competitors strike Hit PLAY now to arm yourself with expert insights that could save your business thousands in potential lost revenue. Produced by the Pittsburgh Technology Council, this is a podcast for tech and manufacturing  entrepreneurs exploring the tech ecosystem, from cyber security and AI to SaaS, robotics, and life sciences, featuring insights to satisfy the tech curious.

Are Chinese e-commerce sites about to lose their unfair pricing advantage in the U.S. market? If you're an entrepreneur struggling to compete with ultra-cheap imports from China, this episode reveals a game-changing policy shift that could level the playing field for American businesses. We welcome back our resident tariff and De Minimis Exception expert Stanley Ference of Ference and Associates to keep you up to date on these fast-moving changes that could make or break your company. Listen to: Discover how new tariff regulations will make imported goods from China significantly more expensive Learn strategic ways to outcompete international e-commerce platforms Understand the hidden implications of recent executive orders on global trade Hit the beautiful PLAY button now to unlock the insider knowledge that could transform your business strategy and give you a competitive edge in the global marketplace. Produced by the Pittsburgh Technology Council, this is a podcast for tech and manufacturing  entrepreneurs exploring the tech ecosystem, from cyber security and AI to SaaS, robotics, and life sciences, featuring insights to satisfy the tech curious.

It's been nearly a week since Trump's Liberation Day, and the world is buzzing. Over 70 countries are lining up to negotiate—positive proof that tariffs aren't just talk; they work. Joe and David broke down how this bold move is already shifting the global landscape, and let's just say, it's no surprise to anyone who's been paying attention. Then, the big question: Who is Scott Presler? Brian Ference joined the show to peel back the layers, and he didn't hold back. Armed with facts, data, and hard evidence, Brian took us deep into Presler's world. Why was his father a sponsor for a DoD study aimed at influencing political outcomes? How did a Pennsylvania county, under Scott's influence, flip from decades of red to blue after losing a seat? And what's the deal with funding ties to New World Order globalists and the Rockefellers? This wasn't speculation—it was a full-on detonation of truth bombs. We warned you it'd be explosive, and it delivered.

One of the parishes Flannery O'Connor attended in her lifetime was the Cathedral of St. John the Baptist in Savannah, GA. Joining us at the Cathedral Basilica during the weekend of her 100th birthday celebration is Fr. Damian Ference, author of multiple books inspired by the author. Understanding the Hillbilly Thomist: The Philosophical Foundations of Flannery O'Connor's Narrative Art Advanced Review / Promotional Copies of No One Was Paying Any Attention to the Sky: Flannery O'Connor and Modernity by Father Damian Ference Wiseblood Books Flannery and the Southern Cross #flanneryoconnor #frdamianference #fatherdamianference #damianference #flannery #oconnor #savannah #diosav #dioceseofsavannah #archdioceseofatlanta #georgia #catholicauthors #catholicpodcast #itscatholicyall #southerncross #georgiaauthors #southerngothic #catholicwriters #wiseblood #agoodmanishardtofind #cathedralbasilicaofstjohnthebaptist #savannahcatholics 

I really enjoyed discussing Craig's operation and perspectives on things from diversification vs. specialization on a large farm and ranch, to land ownership and more. We also discuss his unique cow program which involves grazing thousands of cows on thousands of acres of corn every year!Check out ⁠⁠⁠⁠⁠⁠www.pharocattle.com⁠⁠⁠⁠⁠⁠ for more information on how to put more fun and profit back into your ranching business! As always, check us out at Ranching Returns Podcast on Facebook and Instagram as well as at ⁠www.ranchingreturns.com⁠. If you're interested in Farmatan to fight scours in your operation, call Paul Mitchell at 515-745-1639 or check out farmatanusa.com.For Ranching Returns shirts, hats, and sweatshirts check out https://farmfocused.com/ranching-returns-merch/

Are you risking your million-dollar invention by using ChatGPT to draft your patent application? In today's rapidly evolving AI landscape, entrepreneurs and inventors are seeking cost-effective ways to protect their intellectual property, but using public AI tools could unknowingly expose your groundbreaking ideas to potential legal and security risks. In this episode, we welcome Jodie Spade a lawyer/engineer at Ference and Associates with top insights on using and not using AI to secure your IP. Listen and: Discover the hidden dangers of using AI for patent drafting that could invalidate your intellectual property rights Learn insider strategies from a patent attorney with engineering expertise on navigating AI-assisted innovation Understand how to leverage AI technology while maintaining the critical legal protections for your inventions Hit that pretty PLAY button to learn how to safeguard your intellectual property and avoid costly mistakes in the AI-driven innovation ecosystem. Produced by the Pittsburgh Technology Council, this is a podcast for tech and manufacturing  entrepreneurs exploring the tech ecosystem, from cyber security and AI to SaaS, robotics, and life sciences, featuring insights to satisfy the tech curious.

Are foreign sellers secretly undermining your online business and stealing your market share? In today's rapidly changing e-commerce landscape, entrepreneurs face unprecedented challenges from international competitors who can flood the market with cheaper knockoff products, potentially decimating your hard-earned business revenue. In this episode of 10 Minute Tech Talks we welcome Pittsburgh's top IP Lawyer Stanley Ference of Ference and Associates so you can: Discover how recent Trump trade policies could level the playing field for US-based businesses Learn insider strategies to protect your intellectual property in the global online marketplace Understand how Trump's executive orders and tariffs are reshaping international e-commerce competition Listen now to arm yourself with critical insights that could save your business thousands in potential lost revenue and protect your entrepreneurial dreams from international market predators. Produced by the Pittsburgh Technology Council, this is a podcast for tech and manufacturing  entrepreneurs exploring the tech ecosystem, from cyber security and AI to SaaS, robotics, and life sciences, featuring insights to satisfy the tech curious.

Stanley Ference, Stanley has an extensive background in intellectual property law, including Online Counterfeiting. He advises clients on all aspects of patent, trademark, and copyright law. Stanley's practice includes litigation for both plaintiff and defendant, patent prosecution for computer-related technology, trademark prosecution and oppositions. Stanley has argued before the U.S. Court of Appeals for the Federal Circuit and has served as an expert witness. He is an E-Discovery Special Master for the United States District Court for the Western District of Pennsylvania. Ference was selected to the 2022 Pennsylvania Super Lawyers list. In 2020 Stanley was recognized by Best Lawyers in America, Chambers & Partners, IP Stars and Super Lawyers. He has also been recognized as a Lawyer of the Year by U.S. News and the firm has been recognized as a Best Law Firm.Highlight Bullets> Here's a glimpse of what you would learn…. Importance of protecting intellectual property (IP) for e-commerce businesses.Challenges posed by online counterfeiting and its impact on brand owners.Legal options available for e-commerce sellers facing IP infringement.Differences between patents, trademarks, and copyrights.Emotional and financial toll of counterfeiting on entrepreneurs.Strategies for enforcing IP rights and taking legal action against infringers.The role of online marketplaces in IP protection and their limitations.Mindset shifts for entrepreneurs regarding counterfeiting as a sign of success.Continuous monitoring and enforcement of IP rights as a necessity.Actionable steps for e-commerce sellers to secure and enforce their intellectual property.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley discusses the critical issue of online counterfeiting with Stanley Ference, a leading patent attorney from Pittsburgh. Josh shares his personal struggles with intellectual property (IP) protection, emphasizing its importance for business growth. Stanley offers expert advice on navigating IP challenges, including patents, trademarks, and copyrights. He highlights the necessity of proactive legal action and continuous enforcement to protect e-commerce brands. The episode provides actionable insights for seven-figure business owners aiming to scale, stressing the value of professional legal guidance in safeguarding their intellectual property.Here are the 3 action items that Josh identified from this episode:1. Prioritize IP Registration and Enforcement: Secure patents, trademarks, and copyrights for your products, and be proactive in monitoring for infringement. Regularly enforcing these rights is essential to protecting your brand from counterfeiters and should be a core business practice.2. Consider Legal Action When Facing Infringement: When encountering counterfeits, consult with a legal expert to assess your options, even if you don't have formal IP protections in place. Legal professionals can help you navigate complex cases, and actions like asset freezing orders can have a significant impact on reducing counterfeit activity.3. Be Prepared for Ongoing IP Protection: Recognize that IP enforcement is an ongoing effort. Regular monitoring of marketplaces and prompt action against infringers will help maintain your brand's integrity and reduce the risk of long-term damage. Stay organized and informed to streamline your IP protection strategy effectively.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazon Brand RegistryApex Program for PatentsMy Life in Court by Louis NizerFerence LawBill Gates on LinkedInSteve Jobs on LinkedInSteve Wozniak on LinedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Stephen Pope of My Amazon Guide. Today, I am speaking with Stanley Ferentz, one of Pittsburgh's leading paten...

In this episode of Working Class Audio, Matt welcomes back producer, engineer, and mixer Travis Ference who has worked worked on projects for Imagine Dragons, John Mayer, Ariana Grande, and Bush, to name a few. Travis is also the host of the podcast Progressions: Success in the Music Industry. Travis recently lost his studio in the fires in Altadena and this episode is all about that.  In This Episode, We Discuss: The LA fire's impact on Travis's home and studio The challenges of rebuilding after disaster Community support in times of crisis Key lessons on insurance and coverage gaps Backup strategies for audio professionals Using AI and cloud services for recovery Planning a flexible studio rebuild First responders and aid efforts Protecting your gear, business, and home Links and Show Notes: Travis's site Travis's podcast https://musicares.org/ https://www.wearemovingtheneedle.org/ Matt's Rant: Planning for The Worst Credits: Guest: Travis Ference Host/Engineer/Editing/Producer: Matt Boudreau WCA Theme Music: Cliff Truesdell The Voice: Chuck Smith  

In this episode of Working Class Audio, Matt welcomes back producer, engineer, and mixer Travis Ference who has worked worked on projects for Imagine Dragons, John Mayer, Ariana Grande, and Bush, to name a few. Travis is also the host of the podcast Progressions: Success in the Music Industry.Travis recently lost his studio in the fires in Altadena and this episode is all about that. In This Episode, We Discuss:The LA fire's impact on Travis's home and studioThe challenges of rebuilding after disasterCommunity support in times of crisisKey lessons on insurance and coverage gapsBackup strategies for audio professionalsUsing AI and cloud services for recoveryPlanning a flexible studio rebuildFirst responders and aid effortsProtecting your gear, business, and homeLinks and Show Notes:Travis's siteTravis's podcasthttps://musicares.org/https://www.wearemovingtheneedle.org/Matt's Rant: Planning for The WorstCredits:Guest: Travis FerenceHost/Engineer/Editing/Producer: Matt BoudreauWCA Theme Music: Cliff TruesdellThe Voice: Chuck Smith

Risk management, in the words of Sarah Ference, CPA, doesn't have to be overly complicated or time consuming. “It's really a mindset,” said Ference, an author of the JofA's Professional Liability Spotlight column and the guest on this week's episode of the JofA podcast. Ference shares several risk management maxims that have resonated with her – ones that are the focus of the January column, Risk Management Mantras to Add to Your Daily Practice. In addition, Ference details the topics in some previous Professional Liabillity Spotlights: n  October: 10 Tips to Help Avoid Wire Fraud Scams. n  November: Missed Due Dates: Diligence and The Lurking Danger. n  December: How to Not Lose Sleep Over NOCLAR. What you'll learn from this episode: ·         Some of the risk management mantras that stand out to Ference. ·         The difference between being friendly and objective with clients. ·         The answer CPAs should give to the question “Who's your most important client?” ·         Why Ference says that being a natural helper can get in the way of a firm's best interests. ·         Explanation of the mantras “trust your gut” and “take the high road.” ·         Highlights of other recent JofA Professional Liability Spotlight columns.

Join us in this episode as we sit down with a seasoned patent IP lawyer, who shares his knowledge on protecting Amazon sellers from counterfeiters and intellectual property violators. Stan Ference, a seasoned patent IP lawyer with a fascinating transition from electrical engineering, joins us to share his expertise on protecting e-commerce sellers, especially those navigating the complexities of Amazon. Stan sheds light on the often-misunderstood responsibility of brand owners versus Amazon in policing counterfeit products. Since 2018, he's witnessed significant shifts in the e-commerce landscape, revealing the evolving challenges and highlighting the urgency for sellers to take the reins in safeguarding their intellectual property. Engage with Stan's personal anecdotes and insights, as he uncovers critical strategies for those aiming to protect their brands in a bustling global market.   Throughout the episode, we explore the nuanced intricacies of intellectual property rights, focusing on trademarks, patents, and copyrights. Stan offers a historical perspective on trademarks, demystifying the distinctions between design and utility patents, and their vital roles in protecting innovations. He provides practical advice on overcoming hurdles faced by inventors on platforms like Amazon and crowdfunding sites, where knockoffs are rampant. From early publication requests to expedited applications, Stan emphasizes the importance of timely filings to shield imagery and product listings from unauthorized use, ensuring entrepreneurs can safeguard their creative assets effectively.   Our discussion extends into the global realm of IP protection, dissecting how differing international trademark rules can impact businesses. Stan shares the unique challenges posed by China's "first to file" approach, alongside Amazon's evolving trademark processes and the significance of its transparency program in combating counterfeiters. Through captivating case studies and stories, Stan highlights the profound consequences of intellectual property disputes, from jeopardized business deals to the unauthorized sale of Simpsons-themed merchandise. This episode is a vital resource for Amazon sellers and digital creators striving to protect their intellectual property rights and secure their businesses' futures against counterfeit threats. In episode 424 of the AM/PM Podcast, Kevin and Stan discuss: 00:00 - IP Protection for Sellers on Amazon 04:57 - Amazon's Accountability for Intellectual Property 10:24 - Enforcing Brand Rights on Amazon 13:37 - Intellectual Property Overview 15:09 - Intellectual Property Strategies for Amazon Sellers 18:05 - Water Balloon Invention Story 23:41 - Global Trademark Protection Overview 24:15 - Amazon Sellers IP Protection Strategies 27:27 - Amazon Transparency Program and Trademark Registration 31:34 - Trademark Renewal Requirements and Deadlines 40:01 - Global IP Protection and Branding Strategies 46:30 - Protecting Your Brand From Knockoffs 57:10 - Kevin King's Words of Wisdom

Father Damian Ference, a Catholic priest of the Diocese of Cleveland, joins Chris to discuss his new book, Understanding the Hillbilly Thomist: The Philosophical Foundations of Flannery O'Connor's Narrative Art. What did the great American novelist and short-story writer mean when she called herself a “hillbilly Thomist”—how did the thirteenth-century Catholic philosopher shape her art? Father […]

For the past 60 years the medical community has obsessively focused on lowering LDL-cholesterol levels… Research shows these five preventable health conditions make LDL-Cholesterol more likely to cause artery plaque build-up, even if your LDL-Cholesterol levels are low. Sponsored: Crush your Workouts and stay hydrated this summer with the Electrolyte + Creatine Combo by MYOXCIENCE: https://bit.ly/electrolyte-stix *Save with code podcast at checkout Link to Video and Show Notes: https://bit.ly/3WfpI5R Research Mentioned: Zanoni, P., Velagapudi, S., Yalcinkaya, M., Rohrer, L. & Eckardstein, A. von. Endocytosis of lipoproteins. Atherosclerosis 275, 273–295 (2018). Ference, B. A., Braunwald, E. & Catapano, A. L. The LDL cumulative exposure hypothesis: evidence and practical applications. Nat. Rev. Cardiol. 1–16 (2024) doi:10.1038/s41569-024-01039-5. Time Stamps: 00:45 LDL's link with atherosclerosis is nuanced.  02:30 Initial damage to the arterial wall makes LDL levels problematic. 03:45 Increases risk of arterial wall damage: elevated blood pressure, insulin resistance/diabetes, smoking/vaping, obesity, elevated blood viscosity, consuming oxidizableoils. 08:40 High LDL and high triglycerides suggest insulin resistance and increased cardiovascular risk. 09:50 Start with diet and exercise together. 11:20 Statins have concerning side effects. 13:15 Plaque formation begins early in life. 13:50 High LDL is found in centenarians. 14:44 Centenarians are metabolically healthy. 15:40 Your liver makes LDL cholesterol. 16:10 Every cell in your body requires cholesterol. 18:00  Diets high in seed oils make your LDL more likely to be oxidized. 20:55 30-50% of people who have heart attacks have optimal serum cholesterol.

Ever wondered how to boost your productivity or become a top-notch mixing engineer? Struggling with imposter syndrome or trying to find that elusive work-life balance? Tune into episode 151 of the Inside The Mix podcast for answers and insights!Discover the secrets of balancing a high-octane career with personal well-being from Travis Ference, the Grammy-nominated recording engineer and mixer behind hits from Taylor Swift, Imagine Dragons, and Ariana Grande. Join us as Travis shares his unique approach to managing a jam-packed schedule while working just three days a week. Learn how he sets boundaries with clients, prioritises time off, and leverages time-tracking to boost productivity. Gain invaluable insights into harnessing the first hour of a mix and overcoming imposter syndrome, while emphasizing the power of mutual support within the industry.Ever found yourself burnt out from chasing opportunities that don't truly excite you? Hear personal anecdotes that shed light on the journey of exploring diverse roles in the music industry. Understand the importance of finding your passion through real-world experiences, from recording rock bands to working on pop and hip-hop vocal sessions. Learn from the host's reflections on career satisfaction and the critical nature of seizing opportunities before time slips away.Redefine what success means in the ever-evolving music industry landscape. Discover how balancing professional and personal life can lead to greater fulfilment, especially for freelancers. Understand the benefits of working fewer days with enhanced focus and passion, and how implementing Parkinson's Law and time-blocking can supercharge your productivity. Finally, navigate the challenges of comparison within the audio industry and the importance of supportive peer relationships. Tune in for practical tips and profound insights from a conversation that champions both professional growth and personal happiness.Click here to follow Travis Ference: https://www.travisference.com/https://www.progressionspodcast.com/https://www.youtube.com/@progressionspodClick here to listen to Logic Pro Mixing Tips for Synth-Pop Producers, Artists, and Musicians: https://podcasts.apple.com/us/podcast/logic-pro-mixing-tips-for-synth-pop-producers-artists-and-musicians/id1757373462Send me a Message Support the Show.► ► ► WAYS TO CONNECT ► ► ► Grab your FREE Producer Growth Scorecard TODAY!✸✸✸✸✸✸✸✸✸✸✸✸✸✸✸✸✸✸✸✸✸✸✸✸Are you READY to take on the 28-day challenge and release more music? Bag your FREE Producer Growth Scorecard at Synth Music Mastering: https://www.synthmusicmastering.com/scorecardSend a DM via IG @insidethemicpodcastEmail me at marc@synthmusicmastering.com

Fr. Damian Ference is a priest of the Diocese of Cleveland where he serves as Vicar for Evangelization, Secretary for Parish Life and Special Ministries, and as Professor of Philosophy at Borromeo Seminary. He holds a licentiate in philosophy from The Catholic University of America and a doctorate in philosophy from the Pontifical University of St. Thomas Aquinas in Rome. He writes regularly on the intersection of faith and culture for a variety of outlets and is the author of the award-winning book, The Strangeness of Truth (Pauline Books & Media, 2019) and Understanding the Hillbilly Thomist (Word on Fire, 2023). Fr. Ference is the founder and director of {TOLLE LEGE} Summer Institute and is a life-time member of the Flannery O'Connor Society. Support the Show: https://mattfradd.locals.com Show Sponsors: Hallow: https://hallow.com/matt Strive21: https://strive21.com/mattfradd Exodus90: https://exodus90.com/matt  

Flannery O'Connor is an American writer known for her short stories. She also happens to be the subject of a new film "Wildcat" which is in theaters now, check local listings. Flannery O'Connor has been described as one of the greatest American writers, yet she is quite difficult to appreciate and understand. In this podcast episode, Fr. Damian Ference joins Fr. Edward Looney to share about his passion, love, and insights into the Hillbilly Thomist Flannery O'Connor. Buy Fr. Damian's book: https://bookstore.wordonfire.org/products/understanding-the-hillbilly-thomist Read his review of Wildcat: https://www.wordonfire.org/articles/capturing-a-misfit-a-review-of-wildcat/ Learn more about the movie: https://wildcat.oscilloscope.net

A graduate transfer from Division III Salisbury University, catcher Jacob Ference is hitting .377 with 13 home runs in his first season at Virginia. With show host Jeff White, Ference discusses the unconventional path he followed to Charlottesville and looks ahead to the postseason.

The NHL Discover Winter Classic is here. Get ready for the Noon puck drop at T-Mobile Park as Mike Benton is joined by Everett Fitzhugh, Kraken president Victor de Bonis, Andrew Ference of the league's social growth efforts, and NHL on TNT play by play announcer Kenny Albert.

Today on Meldon Law & Friends, we are joined first by Sharon Jones, VP of Development, and Chris Russell, VP of Clinical Operations, for Haven Hospice. Serving advanced illness needs in North Florida since 1979, Haven Hospice has been the recipient of the Circle of Life Award from the American Hospital Association for its excellence and innovation and has been recognized as a Florida Pacesetter for its leadership in promoting advance directives. Our second guest is Tuti Ariet, an insurance agent with a Blue Cross Blue Shields local agency, Ference & Arison. Tuti is a Cuban-American and, in addition to telling us more about what he does as an insurance agent, will share his story from Cuba and enlighten us with what is going on in Cuba currently.

Who is Flannery O'Connor, and why should we care? On this episode of More Human, Dean Jordan talks with philosopher and priest Damian Ference about the great "Southern Grotesque" author's work, including the value of "long, loving looks" at the mundane, race and racism, "offers of grace, usually refused," and more. Anyone interested in American literature, philosophy, or religion will enjoy this conversation.    For more about Fr. Ference's book Understanding the Hillbilly Thomist, visit: https://bookstore.wordonfire.org/products/understanding-the-hillbilly-thomist  

30 Years HAMdj (NL) 1993-2023 - Part 11 (HAMdj vs Frens Da Silva Live @ Frensy's Palace, The Old Stable 06-05-'05) For this month i digged up an old liveset in which i team up with a good friend and the guy who opened the doors for me in the area of Leiden, The Netherlands Dj Frens Da Silva. After the first time this guy asked me to play at 1 of his party's i played almost every Old School, Hardstyle and later Hardcore related event in the area of Leiden. This was on the Frensy's Palace party in The Old Stable in Leiden on the 6th of may 2005. there was no MC but there was a mic so beware, some of Ference his friends grabbed the mic and try'd MCing. Sorry for that. I do remember the night very good. It was in a small bar, around 150 people. They started the night with Club and Trance and ended the night with some nice Early Rave. We did 2 hours in the middle. Started slow and build our way up to some Early bangers. Tracklist in incomplete. Just don't remember all the names anymore haha. 01. Intro 02. Cappella - U Got 2 Know (Extended Club Mix) [IDX 1] 03. 04. 05. 06. 07. Tom Wilson - Techno Cat [PHS 009-12] 08. Secret Cinema - Timeless Altitude [MM 003] 09. The Nighttripper - Tone Exploitation [ESP 9114-1] 10. Robin S. - Show Me Love [CHAMP 300] 11. Devilfish - Man Alive (Past) [BUSH1089] 12. Run-D.M.C. vs. Jason Nevins - It's Like That (Jason's Battle Blaster) [TIME 094] 13. Deep Dish - Flashdance (Flashdance Club Mix) [982 268 0] 14. Silver Bullet - 20 Seconds To Comply (The Final Conflict) [TTT 019] 15. X-es - Beat Boy [FREAKY 1011-5] 16. Joey Beltram - Energy Flash [S12DJ-061] 17. King Bee - Back By Dope Demand (12" Straight Up Mix) [S12DJ-059] 18. Sadomasy & DJ One - Body Motion [BC96004] 19. 2 Unlimited - Twilight Zone (Rio & Le Jean Remix) [BYTE 12008] 20. Studio X - Los Kings Del Mambo [NFU 1301] 21. Digital Boys Feat. Cool De Suck - Kokko (Elettro Mix) [DS 003] 22. 23. Cubic 22 - Night In Motion [BTI 9104] 24. E-Dancer - Velocity Funk [MRV 067] 25. 26. Ramirez - Terapia (D.J. Ricci Mix) [DFC 124] 27. Quadrophonia - Quadrophonia [656768 6] 28. The Prodigy - No Good (Start The Dance) [XLT 51] 29. Sequencial - Psychotronic (Long Demon Mix) [WHOS 68] 30. Karlos Mendez - Sex-A-Phone [PROMO 29] 31. SL2 - DJ's Take Control [XLT-24] 32. 33. WestBam - The Mayday Anthem [865 867-1] 34. Public Energy - Three 'O Three [PRO 5] 35. Friends Of Alex - What Is Fick Dig [ETC 123] 36. Powell - I Am Ready (First Take) [541416 500910] 37. Channel X - Groove To Move [BB 033] 38. Immaginazione 2 - La Musica Del Futuro [TM 023] 39. Armani & Ghost - Airport [BP 010212-12] 40. Marco V - Godd [7004775] 41. 42. Precious X Project - Dukkha [MBZZ 027-12] 43. Chicago Zone Feat. Mr Noba - Jo - Yo [R2-R05] 44. Chicago Zone Feat. Mr Noba - Psychologik [R2-R07] 45. 46. 47. Dark System - Space Wide [WA010] 48. Booming Support – Rode Schoentjes [BASIC 201-5] 49. Ultimate S.T. - What's This DJ? [EVG 010] 50. Dune - Hardcore Vibes (South Bound Mix) [none] 51. Sons Of Ilsa - Pulsingers Nacht (Shoot By Raving Mix) [OVER-C 4001]

This conversation first appeared as episode 98 of Progressions: Success in the Music Industry - https://www.progressionspodcast.com/episode/10-mindsetsCredits:Guest: Ben WallickHost: Travis FerenceEditor: Stephen BoydLearn more about Secret Sonics - https://www.benwallick.com/podcast

Fr. Damian shared 8 quick points in this summertime presentation

Travis Ference is a Grammy-nominated mixing engineer and the host of Progressions, a podcast about finding success in the music industry. Travis is based out of LA, CA, USA! In our conversation Travis and I go deep on the following:Fatherhood and time managementSoundflow, scripts, and other shortcutsIs AI coming for mixing engineers?Content creation and the surplus of noise on the internetTravis's approach to stem processingRaising your ratesROIs on a mixIs technology helping us?Investing in your healthSidequests don't help your mixSelling yourself authenticallyAnd so much more!You can learn more about Travis at https://travisference.com/You can follow Travis on Social MediaIG - https://www.instagram.com/tference/***Thanks to our sponsors!***Carl Bahner's resources for studio professionals - https://www.carlbahner.com/resourcesProgressions with Travis Ference - https://www.progressionspodcast.com/listen***Join the Secret Sonics Discord community here(!) - discord.gg/UP97b72W6t***BRAND NEW!*** SECRET SONICS PATREON - patreon.com/benwallickmusicSauce Segment: https://youtu.be/w3ycs8MCzmgReferences:Soundflow - https://soundflow.org/Bounce Factory - https://www.bouncefactory.net/Phil Weinrobe - https://www.benwallick.com/podcast-episodes/2023/5/14/secret-sonics-183-philip-weinrobe-music-productions-unorthodox-thinkerColin and Samir - https://www.youtube.com/c/ColinandSamirGoldclip - https://www.schwabedigital.com/Ebony Smith - https://www.benwallick.com/podcast-episodes/2020/6/14/secret-sonics-050-ebonie-smithCarl Bahner - https://www.benwallick.com/podcast-episodes/2021/10/10/secret-sonics-116-carl-bahner-serving-and-nurturing-artistsConsider rating and reviewing our show on Apple Podcasts and sharing this or any of your favorite episodes with a friend or two.Thank you to Zvi Rodan, Mendy Portnoy, and Yakir Hyman for contributing to the podcast theme music!Thanks to Gavi Kutliroff for editing this episode!You can find out more about Secret Sonics and subscribe on your favorite podcast app by visiting www.secretsonics.co Have a great week, stay safe, and dig in!-Ben

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Matt talks with mix engineer Travis Ference. Travis has worked on some rad projects for Taylor Swift, Ariana Grande, and Imagine Dragons just to name a few. He's got some incredible intel on the music biz, and how to best approach a career in creativity.  Listen to Travis's Podcast Listen to the new Eleventyseven single "Weird Ones" on Spotify Rock Candy Studios - Check out other shows on the network or come record with us at the studio. Eleventylife FB Group - Stay in touch with all things Eleventy Discord Channel  - Find friends on the Eleventylife Discord Channel.

[00:01:25] Kalen: We're finally in a good, uh, 2 36. So episode 2 36. So the last one was bringing amnesty into the fold 2 35 and[00:01:36] Willem: we're finally episodes 236.[00:01:40] Kalen: 2 36. We're getting into a pretty, pretty steady schedule here. I think this is, uh, you know, we, we said, Hey, let's, let's, uh, let's test the waters with this whole idea of rebooting ma talk.And, um, you don't know until, you know, but I think [00:02:00] it seems it's happening. It seems this is actually happening. So I have a question to, um, yes,[00:02:10] Willem: Asher almost at episode 240. Yes. Just four to go. How do you feel about the fact that people have spent 10 days of their lives listening to you? That's crazy on me.Talk.[00:02:30] Kalen: That's pretty nuts, man. Whenever you take a step back and think about the aggregate, uh, stuff, it blows your mind cuz. That's kind of the cool thing about podcasts is that you don't really, you're not really conscious of the aggregate when you're doing it. You're just kind of chatting with a buddy.That's, what's so beautiful about it. But then when you think about it, like, I remember hearing Joe Rogan talk about that as if I know anything about what it's like to be that famous, but, [00:03:00] um, same dynamic, different scale. But like when he realized he had this massive audience, it was like a huge surprise, but, um,[00:03:12] Willem: just, uh, two more, no, four more days.And then we have magenta New York and you'll feel you'll reconnect,[00:03:24] Kalen: feel the vibes I'm already at your[00:03:26] Willem: field of vibes and[00:03:28] Kalen: yeah, I've been feeling the vibes, man. I've been feeling the online vibes and, um, But it's always better in person. It's always, there's something it's always magical in person,[00:03:42] Willem: you know?Yeah. I was so happy that events were back earlier this year. Yeah.[00:03:46] Kalen: Yeah. Um, yeah, man, I'm finally ready to talk about the new thing I tweeted about it this morning. Oh, wow. Wow. Yeah, the, [00:04:00] the new business, the community.[00:04:04] Willem: Um, let me life check what this new, the tweet was you have, because obviously, I don't know.I don't know anything about you've this new thing[00:04:12] Kalen: yet. Yeah. You've been busy working. how screwed up would it be if there was, uh, I won't, I won't even mention it. Um, so , if there was a certain version, um, so,[00:04:28] Willem: uh, I made a thing as what you tweeted and it's Mitch chat.club, Mitch private community. That's.Tell me about your new, um, board Mitch yacht club. Yes,[00:04:43] Kalen: honestly, that was a really good name that you posted. I like that a lot. Um, so so, um, so this is a slack that I created seven years ago. Uh, that was initially just, um, [00:05:00] You know, I was wanting to just, you know, have a place to chat with other, uh, magenta developers, doing stuff.It got up to five, 600 users. And, um, I was real active with it, uh, for, for years. And there was a bunch of people in there, you know, a lot of the, you know, a lot of the, you know, um, big names, as you would say. I see it feels so douchy to say that, but, um, but anyways, it, it was, it was a cool little thing. And then, um, the last couple years I kind of ghosted from it as I sort of generally pulled back a lot from the community and, um, mm-hmm and so, but there was this like skeleton and, and I'd always thought about turning it into a paid community because there's just lots.Cool stuff you could do, but I didn't really have a, a real reason to do that until now when I decided to ramp down commerce hero and I was like, okay, I gotta find something to do. I gotta start making a living. I gotta [00:06:00] find a, a, a way to replace the, in my income and things like that. And so it was this thing.It was this thread that I'd been thinking about for years and, um, had been building community for years is just a little free slack thing. And, um, and so, uh, so yeah, so what's objective, what's the objective. The objective, um, is to. Um, have, um, I should be better at this by now explaining the objective. Um, it's to have a place to connect with, with your peers is I think a lot of it as an a, as a, like a digital analog to a conference, you go to a conference costs a little bit of money.Um, it, that does create a bit of a barrier to entry. Um, but it's an environment where you can learn stuff. Um, there's also gonna be weekly talks, live talks [00:07:00] there's um, um, but also like to me, the magic of it, the purpose, the objective of it is more than just like, you're gonna learn things. You're gonna be able to get your Magento questions answered.It's mm-hmm, There's a magic that happens when you combine. getting technical questions answered with having a place to socialize. That's kind of fun. Um, and, uh, basically those, those two things, um, and you know, everybody's in a million different slacks and discords and stuff like that. But, um, you know, some are more engaged than others.Every company has a slack, some are more engaged than others. I think about, you know, a friend of mine who was at a company that was this great team, really vibrant team, really collaborative. They'd have a lot of fun together, post memes, da da, da, da, but also they would, um, you know, if they needed help with anything, they [00:08:00] could post a question, get an answer really quickly, very collaborative, right.And as, as everybody's going remote, everybody's using slack or collaboration tools. Now the question is, how good are they? How good is the environment, the community. So companies have a culture, companies have a community component to them, but I'm trying to create this at more of a distributed level across the whole, uh, ecosystem because some, and some people go, listen, man, I already have a company slack.It's great. We love it. It's perfect. I can get all my questions answered. We have a great time. The vibes are strong, so you may not need this if that's you. Right. Other people are like, man, like I was talking to buddies like man, our slack used to be so strong, but whatever happened, a bunch of people left the company.Now it feels kind of dead. So this is a, a way to kind of support, um, people with those, with those different.[00:08:56] Willem: It's also hard to always complain about the projects and your colleagues [00:09:00] and your company slack. It's nice to have like a, an external slack to complain[00:09:05] Kalen: at that. That is a big part of it. That is a big, there's a rant channel in the slack, which is one of the, like the most active people in the slack like that channel the most.And I think that it's really important to let off some steam it's a human need. It's a psychological need to go shit, man, this client just told me to do this. It's so du it's. So Stu now this gets into the topic I wanted us that we started getting into last week that I want to dive into is mm-hmm how do you create the rules of engagement in a slack community in general, in mind, specifically in yours, specif.What does it, what's that line between being yourself, talking a little bit of shit and, and being toxic. Right. I don't think that you can strictly, uh, define that, but I think that [00:10:00] I'm going into it with the best of intentions. The amnesty thing is a perfect example. People in our, uh, people constantly talk shit about amnesty.Why? Because they've had bad experiences in the past, but what happened was inspired by your collaborating with them and, and things like that. I said, you know what? And, and, and we did the, we talked about it on the podcast and I said, and the, the, the CEO, uh, replied on Twitter, Serge. And, um, and so we had a conversation.I said, listen, um, I'd like to get you into this community. There's a lot of negative sentiment. And my thought on, um, on, uh, the, the, the way people should be allowed to communicate is like, Uh, they should be allowed to say some negative things, right? I don't want to tell everybody everything they has to say has to be.So I want people to be themselves. If you're having a bar with, if you're having a drink at a bar with a friend, you're [00:11:00] gonna say, dude, this thing is shit. This extension is shit. Or, you know, so I want to be able to create some, some kind of an environment of that, where you can be honest, be yourself, but, but then what happened is I.I talked to him. I thought this guy, this guy understands the challenges. He's willing to deal with the negativity and turn it into a productive thing. I said, and this has turned into another, I think big benefit of the community is that all the members are gonna have priority escalation directly to the CEO for amnesty issues.And I want to do this for all the different extension companies out there. Now, in order to do that, I have to make sure that what they're escalating. Is not, they're not just ranting about every ran. So there's already begun to be some conversations in the extensions channel where people are say ranting, and then, so we're going, okay.So here's the deal. Amnesty released some improved coding standards a year and a half ago or two years ago, whatever it was, they're working on improving their quality from that point [00:12:00] forward. So if you have an issue you wanna rant in the ran channel, have a have at it, have a blast. If you wanna talk about it in the extensions channel, we need to keep the conversation focused on what can actually be improved.So if there's an issue constructive, so if there's something you hit four years ago and you're angry about it, I hear you. That sucks you. That caused a lot of pain in your life. You may have had to stay up all night because of a deployment. That's real. However, if we're talking here, let's talk about what can be changed now.Has let's point to the specific extension, has that been addressed recently or not? Has that been fixed recently or not? And I I'm gonna need to see some real movement from Serge, from, uh, the quality improvements. I don't, I don't understand all of the quality issues across 200 extensions. I'm trying to understand that.I want to see good faith progress and somewhat quick progress towards improving all this stuff. [00:13:00] Um, so that's, that was something I think that was very productive that came out of people. Just being honest about how they felt about, you know, stuff they were dealing with.[00:13:12] Willem: Yeah, I always feel well, always. Um, as I've grown through the, as I've gone through some personal growth in the past years, I've decided to focus on the positive things.As I, as I also said in the last, uh, last week when we spoke, um, it's a choice to focus on the negative things. Mm-hmm and I, I have joked on, on the, on slack, in this amnesty FRA, where I said, um, if you can't, if you, if you can't deal with the amnesty extensions and, and fix the issues that you are facing there, then the exchanges are not for you.If you're above that level of what am MSST offers out of the box mm-hmm and you can do better [00:14:00] either. Either you should be able to, to fix this one load in the loop and create a patch and, and then still make use of all of the boiler plate coat that is there, that you can get for a quite low amount cheaper than what you can build it yourself for.Mm-hmm . And if you're stuck with an extension and you can't, you don't have the time or budget or skills to fix it, maybe look for another vendor or build it yourself. Mm-hmm um, And try to try to look at it, uh, in a, in a positive manner. And, um, you can get, you can get really stuck in, in just focusing on, on the things that aren't, I,[00:14:40] Kalen: I agree.I agree with that. And that would be how I'd personally approach it. And there, there are people that say, listen, I, I don't work with amnesty extensions in my particular business. And I think that's a, that can be a totally reasonable approach. Uh, depending on the scale that you work at, the type of clients you work at, I will say that if [00:15:00] you are a developer at an agency and it's really not your choice, whether or not to work with that extension, it's a decision your boss made is the decision the client made, and you're kind of stuck with it.Mm-hmm I can understand a level of resentment there where you're like, man, I, this, I can't get support on this. It's gonna take me an insane amount of time to fix it. It's ma you know, Even still, if that's the position you're in, you know, your job is to, is to scope out, Hey, here's what it's gonna take to fix X, Y, and Z.Um, it's your job to review the code and say, here are the issues and, and line them out. Um, so even then I agree with you. You can be objective about it. You can be constructive, but I can understand people that are stuck with an extension that's, that's breaking stuff left and right. I can understand them being angry about that.Mm-hmm and I think that, you know, that's fair. Um,[00:15:54] Willem: yeah, that's a good point. Yeah. It's um, I guess in general, if you're [00:16:00] working at an agency where you work with fixed prices and the customer, the customer's on a budget and he, he doesn't wanna spend the additional money on custom built features or mm-hmm and you are, you are the one facing the issues and you are, you, you are pushed to do things to fix things cheaply, and all of these cheap extensions are conflicting with each other, then that sucks.I understand. Mm-hmm yeah. Yeah. At the same time, a lot of these extensions work pretty well out of the box and is solve an issue that are for. Maybe 80% of the market that doesn't run a multimillion store on magenta. I, if you look at the 80,000 stores that are currently live on magenta two mm-hmm, probably 80% won't feel the performance impact because either the catalog is too small, uh, to really feel the performance issues.Yeah. Or, or they just [00:17:00] don't have that amount of visitors hitting the site constantly. If you're a, if you're a merchant doing a couple of thousand a month and you have a cheap store and there's, there's 10 amnesty Sanchez there that are pulling performance down a bit. Um, yeah, that's, that's the, the downside of being on a budget, but it's still, so it makes it possible for these merchants to have those features at all.Otherwise they,[00:17:24] Kalen: and that's the, that's the thing that it's easy for us. If we're in the dev community, working on high end stores, it's easy for us to ignore. That side of the market, that wa that has a demand for a certain budget extension that solves a business problem. That's a real thing. And, and the other thing that has been really cool in the community is that as Serge has come in, I've had some people go, Hey, I have a really good deployment pipeline that I use that does, um, that does, you know, checks across different versions of Magento and everything else that does code quality [00:18:00] checks, all sorts of stuff.Right. And everybody's building these types of things out. And so they're saying, Hey, I will, I I'll help you. And like for free, like, I'll help you if you, I don't know what they have or don't have on their end, as far as deployment pipelines, automated quality checks. But I have people in the community that go, I would like to help you guys fix this.We'll help you build out, set up your infrastructure. And so now I want to get them to start collaborating so that that'll help Amnesty's business. That'll that'll eventually improve their quality and hopefully make them more money in the long run. Mm-hmm make the community's lives easier. So things like that, that can happen ho hopefully that, that can happen, uh, are pretty cool.Like I pretty, I get excited about that kind of stuff.[00:18:51] Willem: Yeah. You're gonna have your hands full, if you wanna do that for more, I know extension vendors. I know dude, because [00:19:00] there's a couple out there and I know every extension vendor has extensions that that might have some load in the loops and amnesty is by far not the only, and we see a lot of extensions come by.Like we have, yeah, yeah. So many extensions that are being made compatible with Huda. So we have insight and the quality of, of a lot of those extensions. And to be honest, all of the extension vendors have different varying quality of extensions. Yeah. Yeah. Um, and that's just, some of them are maybe five years old and hotly updated.They they've been. Kept up to date with new PHP Magental versions, but that's it. And those might be low running extensions that they, that they don't sell as much as a amnesty shop buy is probably one of the largest chunks of income. And you would expect that to be right, uh, of high quality, uh, right. [00:20:00] But then yeah, others not[00:20:02] Kalen: so much.Yeah. It, it, you know, it may not be a fully solvable problem across every extension vendor. And I, you know, who knows, I I'm hoping this works out, but you're not gonna know until, you know, and, um, I'm starting to see some specific, um, things escalated to Serge related to specific extensions. I'm starting I'm I'm I'm, I'm now curious what to see some aggregate, um, information on their side, on the 200 different extensions that they have on quality metrics.And so, um, It, I hope it works out if it doesn't, it doesn't. I gave it a, I gave it a shot. Um, if it, if it does, it'll be pretty cool. And I think that there are ways to approach this, that, listen, I'm not ex expecting somebody to fix every problem in 200 extensions overnight. Nobody's expecting that, but if they can make, uh, good, you know, material progress that makes [00:21:00] everybody's life better.Sure. It's gonna, it's gonna require some investment by the extension vendor, but these investments we already know, pay for themselves, improving your code quality. Particularly if, if we, if you're getting a nice automated deployment pipeline check with quality check, you know, code quality check, those are the types of things that are gonna pay for themselves easily.And you can find things like load in the loop. I think I, I'm not too up to date personally, on what types of things you can really detect automatically, uh, in a reliable way. But I think that a lot of these, a lot of things I think, um, You can do pretty, pretty a decent job of, so we'll see, man. Yeah. It's a can of worms and , we'll see, we'll see where it goes.[00:21:47] Willem: Yeah. And, um, I think mostly it's, it's easy to underestimate how much work they put in, in maintenance and updating extensions, and they have a public roadmap MST. Uh, [00:22:00] it's a travel board and you can see what they're working on. It's it's quite a bit. Oh, that's good. Um, they've been working on, on Hoover compatibility and we, we have, we basically started out, we agreed that they would start making, uh, extensions compatible, and we had maybe eight that we already made compatible together with our community mm-hmm and, uh, we agreed that they will take over ownership of those compatibility modules and build them out to make them fully, fully, uh, fully featured.And, um, I think they have. About four, uh, four release now and free coming up, uh, which you can see in the, in the public roadmap. Um, and, um, yeah, to do that beside all of the other work that they do, um, yeah, they got their hands full. So, uh, probably when they start to get feedback on extensions, um, they only have so many developers that are all booked [00:23:00] for, for, uh, new extensions, continuous, uh, yeah.Uh, upgrades and improvements. So it might take a while before they pick up all of the feedback.[00:23:08] Kalen: Um, yeah. Yeah. I mean, it's gonna take time. It's not gonna be overnight. And at the same time, you know, there's a difference between. You know, they have 200 extensions, right? I don't know what the current code quality status is on all of the extensions, but there's a big difference between, you know, one extension has good quality and 199 have horrible quality and they're improving at an extremely slow rate versus.Maybe 50 of them have good quality and the other 150 are improving at a decent rate. So I have to wrap my head around how things are improving. A lot of people in the community are literally reliving past traumas related to things that have happened four years ago, five years ago, six years ago. And so, um, that's, that's a hu that's a human psychology thing.It [00:24:00] is what it is. So what is the current state as of today? I don't know. I'm trying to figure that out, but anybody who's integrating with Hova, I know they're smart. So to me, That shows that they see where things are going, they're paying attention and they're smart. So anybody doing that, I want to ha I want to talk to, because I think they'll understand that this type of stuff is better for everybody, including them in the long term, which is why they're investing in, in Hova, because it's good for them in the long term as well.There's a huge, um, there's a huge, uh, surge in the community towards, um, ho I was just talking to somebody today. Um, my friend, Jordan, who, uh, is building a headless checkout called rally Jordan go, I've known him. Uh, he actually built an email, uh, abandoned cart thing back in the day. We've never met in, in person, but he's a really cool guy.And, um, and, uh, and we [00:25:00] were chatting a bit and he's interested in Hova. I didn't even know he knew about Hova because he's doing all sorts of headless stuff. So anyways, um, um, Yeah. So we'll, we'll see where, where it all goes. Um,[00:25:17] Willem: but the sad thing, the sad thing for me of this new, this new product that you have is that it's all you use all of these no go tools, which are impossible for me to hack while.Well, I have this tradition that whenever you create a new product that I, that I, that I take a peek where[00:25:41] Kalen: no, no, see, this is, this is fantastic. Cuz if I would've built this myself a hundred percent, there would've been security holes. You would. Yeah, that's right. You had found a, um, an old ma male security hole if I recall.And um, yeah, probably a commerce hero one [00:26:00] too.[00:26:00] Willem: Yeah. So[00:26:03] Kalen: I'm this no code stuff is so it's so obviously there's limits to it. There's limits to what I can do with it, but. Ah, man, it's so fun to just be able to roll out little features quickly. Um, It's pretty, it's pretty, uh, just today I added a little portfolio thing that I'm starting to build out.So I wanna make the member profile pages a little more meaningful. Um, so, you know, people can add things like services they offer for people that offer services, um, freelance agency type stuff. But then I think a simpler way to build out, build them out is like a portfolio thing. So people can say. You know, so Damien for example, has a page.He can put daffodil on it. He can put Maia on it. Um, Simon sprinkle has a page. He can put his extensions on it. So I wanna start to build out these member profile pages and then there's tags associated to the [00:27:00] portfolio. There's tags associated to a lot of different stuff across the database. And then I can roll those up into the members so that then we can start to figure out who's good.Who's the who's into DevOps, right? Who's into Kubernetes, who's into price configurations. So that questions come up. I can figure out who to route questions to and things like that.[00:27:21] Willem: Let's do a voluntary sponsor break and give a shout out to Damien, uh, and, and promote his, uh, his Kubernetes, uh, setup. You, you, you know, a bit more about what he built there, but he, what, what is it exactly he has like this whole schematic and configuration that outer scales Magento on Kubernetes and it's plug and play.Yeah. How does that[00:27:48] Kalen: work? And I still don't, you know, I still don't know very much about it, but, um, Um, we had talked about me doing some promotion of it and, and, and stuff like that. [00:28:00] And I may or may not continue to do that rev share thing, but we had talked about a rev share thing of it. But, um, from what I understand, it's he has a few clients that his agency, clients that are, that are on it.And it does like auto scaling, um, really well, um, with, uh, with Kubernetes and he, and, um, he has this helm chart, which as far as I understand. Gotcha. Basically the it's the it's it's it's it's the. Code is infrastructure. I'm probably using that word, that term slightly incorrectly, but it determines how everything is configured.So it gets your message queues set up. It gets your auto scaling set up. Um, and it just gets everything orchestrated. So his, his, the way he describes it is like commerce orchestrated. Um, and just to emphasize,[00:28:52] Willem: yeah, just to emphasize how special it is that he has out scaling there, because that's something that Adobe still doesn't do with Adobe [00:29:00] cloud.Yeah. With Adobe commerce clouds a hundred percent. So like through, out scaling.[00:29:07] Kalen: Yeah. So, and I don't, you know, I know some people have different types of autoscaling and then, you know, it's like, it's one of these buzz words where some people are like, yeah, we have, autoscaling just email us and ask us to set up a new thing.Whenever you're expecting a surge, it's like, that's not autoscaling.[00:29:26] Willem: Um, then you go to 20 server notes and they never scale back down. And then when you need it yeah. For, for just one location, you scale up to 40 and you never scale down.[00:29:36] Kalen: totally. So my understanding and, and I don't know how this stuff all works is that he has it nailed that he's been doing this for five years.He has some really decent sized clients on it. Um, and one of the things that we're gonna start to do with actually we already started, I did my first one on Friday is we're doing these live sessions where we're calling them APIs and IPAs. Um, PJ, Peter yap came up with the [00:30:00] name, but we're gonna do like IPAs.I so, so this is sort of the funny thing about it is I, I have zero interest in IPAs or any, any beer that's fancy, I'm a bud light guy, but, um, but I'm a bud light and a rum and Coke guy. So here's the, here's the rum. But, um, but, uh, but I like the name of it, so I like it too. So we did our first one on Friday Alexander, uh, uh, B book, um, out of Germany, talked a little bit about a Magento one, um, uh, uh, B E M CSS methodology thing that he did, we had about seven, eight, uh, people in there.We drank some beers. We talked some texts and then, and yeah, it was fun. So he's gonna do one, we actually have it scheduled on Maia. Uh, he's got that coming up, I think in a week or two. So that'll be a good place to, um, to get into the, is that[00:30:58] Willem: the name of the product Maia. [00:31:00] Maia?[00:31:00] Kalen: Yeah. I keep telling him it's a horrible name.It's M a P P I a, I don't, I'm sure there's some deep meaning of the name tied into how Kubernetes works and stuff like that, but, um, it's, it's, um, it's map yet. And he sent me the website. He, he doesn't really ha it's just a placeholder website. He needs to work on that. He didn't want me sharing the website URL yet, but, um,[00:31:23] Willem: okay.But if you wanna know more about it, you should get, go to gray core.io and contact them. And that's gray core with a, a, not with a E yes. That's American gray, right? Is the[00:31:37] Kalen: honestly with a E I can. I can never, yes. I think that's American. I'm not Lord. I have not been known to be a spelling expert in any language but, um, I think, I think that's it.Um, so Maia think it's neat. Okay. Maia. Yeah. So what are you working on these days? [00:32:00] Well, I've given my huge promo advertisement. Let's let's, um, let's move it over to you for a minute.[00:32:08] Willem: I'm, uh, I'm a little bit involved in, uh, everything that's going on on, uh, MAs and, uh, some exciting news there last week was that they finally founded the organization in Poland.Uh that's right. So that means, uh, we can finally have some financial streams going in and out of the organization. And, um, cuz we're, we are paying some things out of our own pockets, uh, so far. Um, but now we can get some backing into the organization and start to set up also membership fee and such. Um, so major wise is, is, is the organization.We started out with Mosca magenta, open source community Alliance that, that that's right sent into MAs. So that's, uh, Magento open source, um, which is that's better. That's a better name. Let's[00:32:57] Kalen: be honest. [00:33:00][00:33:00] Willem: Yeah, well, Mosca also has[00:33:01] Kalen: a, you still like Mosca, you still wish you was[00:33:04] Willem: Mosca. No, no, I'm, I'm, I'm, uh, I'm, you're all in more than good with me, us, but it was funny that Moscow means, uh, uh, mosquito and Spanish.Yeah. Kind of gave, uh, in my head, I was a bit like this annoying, this annoying thing buzzing around that that, uh, was, um, influencing people. That's fun. That's kind of fun actually. Um, so, uh, but uh, yeah, ma west, um, uh, Currently, so major-os.org is the website. And, uh, does the content that we have there is growing.Um, so far we've built a, a distribution, a, a copy of magenta open source just to, uh, learn how the, the deployment mechanism works that that Magento has to, or Adobe has to turn this getup, this big monolithic, uh, getup [00:34:00] repository, turn that into an actual composer, distribution and packages. Um, and that's something that, uh, uh, uh, fi I has been working on together with, uh, Daniel SL and Damien has been helping their, uh, aunt on Syk from a one step checkouts has been, uh, very active there.Um, And, um, now the plan is to start building our own distribution, where we start adding our own features and box fixes and, uh, and accept merger requests there, which is,[00:34:33] Kalen: um, that's so exciting now, are you going to, are you, sorry, are you going to, um, as far as the way, this is gonna be structured, are you gonna have a base distribution that still maps to Magentos and then you're gonna have a layer on top of that in the form of separate yeah.That's why we[00:34:51] Willem: extensions or. . Yeah. That's why we first built the, the, the fork. So to say, so that's a dent copy to magenta [00:35:00] open source, and then that's not[00:35:02] Kalen: really fork. That's a that's that's like a distribution because it's identical.[00:35:07] Willem: Not yet. Well, so, well, a fork is a or mirror. It's a, it's a, a mirror. Yeah, it's a mirror.Yeah. A mirror. Okay. That's right. That's that's a better term. Yeah. So we have a mirror distribution. That's an exact copy of JE open source. And the cool thing is that we, we generate the new releases now also with a nightly edition. So that fixes the issue that people don't have access to releases to come out about this[00:35:32] Kalen: man.Yeah. I love it.[00:35:35] Willem: And then the next step is that on top of that. So we keep everything in sync, uh, and we keep rebasing rebasing to upstream. Um, so that we always stay compatible with, with the official Magental repository for as long as that as we can make that work. Um, and then we can start planning out, um, architectural changes, uh, extra packages that [00:36:00] we wanna put on top of that.Um, mm-hmm, maybe making Luma, uh, an, uh, optional package, uh, so that you can install Magento with just GraphQL, uh, or with just Luma or without a front end. And then you could put on top of that, for example. So, um, ah, that's so cool, man, that would solve some of the, the dependency issues and some of the performance issues.If you, if you're running. A hatless front and only then you don't need the Luma packages that only slow stuff down. Um, so yeah, that's, that's, that's really cool stuff. Um, I'm, I'm, I'm doing three or four, four meetings a week, um, on MAs, uh, that are each is , uh, at least an hour long. So that, that really takes up a chunk of my, uh, my work time.Mm-hmm um, and, uh, yeah, one of those meetings is a, is a, is a content. Content committee. So to say, while we're working on [00:37:00] Magento content for merchants, uh, we're trying to collaborate with, uh, the magenta association there. Uh, possibly we're gonna donate that as a, as a ready made website with content so that, uh, the magenta association can take ownership of that.Um, nice would be nice because then we can use some official Magental logo there as well as they are holding a nice, a, a trait model, or they have the rights to use the Magental logo, uh, on the website. Mm-hmm mm-hmm um, And then beside that, there's quite a lot of Magen association meetings now that, uh, I, and two other, uh, people have joined the, the board.So, uh, we're um, we're getting up to date there. Um, and we've normally, they, they always had one meeting a month, which is just crazy little if you want to achieve anything. Yeah. Um, yeah, so, um, we're now having two per month, but, uh, there's, there's some [00:38:00] extra small meetings we have in between just to get mm-hmm things up to speed and see, who's gonna take ownership over what particular committee that runs within the association.So that could be events or content or the podcast, or, um, all different, all different things are happening there. And, uh, we're working on. How we can streamline communication because I think that's the most important thing that's, that's lacking right now at the association, um, is, uh, communication of what is happening on the inside.And, uh, there's a lot of islands between all of these committees where community members are working, uh, and they don't know that much about what others are doing in other committees. Mm-hmm . Um, and one of the things that I wanna reevaluate is the current website that's being used, the platform that's being used for the McKen association website.Mm-hmm because that's being maintained by the external party and [00:39:00] everything that needs to be changed. There takes a long time and everything costs money mm-hmm mm-hmm and then we[00:39:06] Kalen: could just move that to more Ference sites. Yeah. Yeah. That should be something lighter weight. Yeah. Just have like[00:39:12] Willem: five, five, uh, uh, content editors that are approved yep.To make changes. Yep. And then take any contribution from community to, to, uh, to change pages and, uh, and have that refu emerged, uh, in[00:39:30] Kalen: some way. Yep. A hundred percent. Yep. That makes a lot of sense.[00:39:35] Willem: Yeah. And we're having meetings with Adobe about the Magental branding. Uh, apparently does a plan in the making how, how Adobe wants to continue communicating the Magental brand, uh, which currently.Isn't that clear. We see a lot of different communication coming out of Adobe from different departments. And it's not just this, not just one and this [00:40:00] Nu not one guideline that tells Adobe employees yeah. In what way they should communicate the Magental brand. And so currently, if you go to magenta.com, you're redirected to a Adobe page that says Magento is now Adobe commerce.And that has really angered me, um, because it's, it's false. And even if I talk directly to Adobe people and especially the decision makers, they're like, yeah, that's not the, that's not the right communication. That's not the right wording[00:40:30] Kalen: or accurate thing. Is that majo Medo, uh, Magento commerce edition is now Adobe commerce edition.Mm-hmm so I could understand the, the, the, the mix up there. Um, but yeah, the issue[00:40:42] Willem: there is that the organization. Adobe's such a big organization. They have a content department. Oh yeah. And a marketing department. And they, they get assigned to update a page and they're like, oh yeah. So, uh, I, I read that magentas now Adobe commerce and they put it there and then then if [00:41:00] you wanna get that change again, you need to go through 10 layers.Me as a community member, magenta community member need to go through 10, 10, 10 different shacks in a chain to reach their content apartment. And then they're like, well, I'm not sure if that's actually. I've read this document that says that Magento no longer is called that. So, yeah, it's, uh, it's, it's difficult, but they they're working on a plan to do that better and work more with the community together.Um, we're working on, on, um, uh, a better format to, for the maintenance of Magento open source for pool requests on the official Magental repository to, um, to get more influence from the community to get things changed in Magento core, um, which is, um, which is looking promising. So, uh, it's not gonna be the Magental LTS S YESS that that we've been, [00:42:00] um, that was a plan, a concept that we worked on for a long time, especially together with Eric EY mm-hmmAnd, um, at the time that he left it also became clear that, uh, not. Every department and Adobe signed off on that plan. And, um, and eventually they decided to, um, um, to focus on improving the workflow of contributions and, and, uh, um, giving more ownership to the community over the product in a different way than having two versions.They basically said, if it's so hard for us to maintain one version of magenta together with the community, then we're gonna make it even more complicated. If we're gonna have two versions of Magento and then find a way to, to, uh, to do that well. So they said let's just focus on one version of the product.Um, honestly,[00:42:53] Kalen: that makes sense to me. I know I still don't completely understand the short term and long term thing. I know you tried [00:43:00] explaining it to me once, but it, that makes sense to me, like,[00:43:05] Willem: you know, it's fine enough to, um, In the end, it all boils down to what the vision is that the Adobe currently has for open source.And that's what I want to get on the table. I, I wanna[00:43:18] Kalen: see, I, I could venture a guess, but I, but, uh, I think, I think I've thrown enough grenades this month. I'm gonna, I'm gonna,[00:43:28] Willem: I'm gonna hold. No, I, I just. I wanna get a, a as clear as possible picture of what Adobe wants to invest in open source and community and what the decisions are that they wanna make on, on that product and see how we can move forward together, uh, between the community and Adobe.And, um, yeah, it's, it's, um, it's a challenge for them to really oversee the big picture of community and the ecosystem and all of the actors that [00:44:00] are like the whole hosting extension vendor payment providers, all of the SaaS providers, the agencies, the merchants, the pictures, it's such a big picture to paint mm-hmm and to make them understand what, what the total value of that ecosystem is to Adobe mm-hmm and then how that could translate into.um, growth of the Adobe commerce product. Mm-hmm mm-hmm but yeah, it, it, it, it requires a, a good understanding and, and connection with the community from Adobe mm-hmm and, and all of the people that really had that connection with the community, talking about band marks and Eric airway, fairway, a lot of other, a lot of architects that, that were in touch with the community that left, um, she road who moved to the background, um, uh, you know, is what[00:44:55] Kalen: is her role now?And I was actually[00:44:57] Willem: Sherry moved to [00:45:00] developer relationships, um, more, uh, Adobe wide. So she does that for, um, uh, for multiple Adobe products. Got it. Okay. Um, got it. So, um, Yeah, she moved a little bit more, well, little bit, she moved away from the, the Magental product and, uh, from commerce. Yeah. From commerce.Yeah. And more into the other products at Adobe office. Got it. That makes sense. She's still, uh, um, she's still active in, um, in, um, keeping, keeping a finger on the, on, on the pulse, on the pulse with yeah. With her colleagues at Adobe seeing what's going on and giving them advice on how to, uh, collaborate with the community.So, um, yeah, I think she's, she's still somewhat involved in the background, but, um, mm-hmm yeah. Um, makes sense. Yeah. Uh, a lot of the, the key [00:46:00] figures that we knew from the conferences and, uh, and, and social media, they, they're no longer in that, in that role at Adobe. So, yeah. Yeah. It's hard to, uh, to, it's a, it's an[00:46:12] Kalen: evolving very message now it's, it's an evolving landscape on Adobe side of things.Yeah. Yeah.[00:46:20] Willem: And it's always, there's always new people coming to fill the spots if, if someone changes positions and it's just, it's the nature of organization like Adobe people are more focused on, on, on their career path and they fulfill certain role. And then. They get this really good opportunity at another company.And they feel like they they're up to a new challenge. I want to have a change of, of scenery. Um, and that makes sense, but it's harder for us as a community. I mean, we are we're here and we're staying here. We've been doing the Jetta stuff for more than 10 years. Yeah. And even if we do a career switch, it's likely that we still keep doing magenta stuff.[00:47:00] So we, we we're still here. And then, well, this, we,[00:47:03] Kalen: I mean, this is, what's so cool about me, Jos is that it's, it's, it's giving all of the long timers in the community, a place to really put efforts. Um, and, and like you said, hopefully this can all be one, one big happy family collaboration with, um, with, uh, Adobe and everything.And, um, that'll be best. I really. .[00:47:28] Willem: Yeah, I really see it as a playground currently where we can kind of explore in what way we wanna work with the magenta product and just see if we have the space to just innovate and do have total control of the product, what happens mm-hmm and then kind of use that as an inspiration.um, it's hard to define now towards Adobe to say like, well, if you allow us to, to do more with the product, you will get this and this and this and this. [00:48:00] That will be the result of that. Yeah. We don't have like a real, real, tangible, real something. You can really tell them this is the value that we will give to the product.If you allow us to.[00:48:11] Kalen: And by the way, as this progresses, let's say fast forward, six months, you start to get some of those, uh, additional features or additional improvements in the, uh, fork layer. I'm not, I'm probably using that word wrong, but in the, in the, in the, as you start to build out this section of code that is different from the mirror.And then as you start to get some traction from merchants or other areas in the community, then the conversation completely changes from, oh, can you do, can you please do this for us to, Hey, here's a feature that's valuable. Do you guys want it for free[00:48:46] Willem: it's battle test it. It's been used by[00:48:49] Kalen: couple. And then it has independent once it has independent traction.And once you get a, a merchant that's on their radar that, um, that cares about [00:49:00] that and asks them about that, that's where the, the, the entire dynamic completely changes to where they go. Yeah. That, okay. Yeah, go ahead. Let's do it. Um, and so I, I it's, you know, it's funny, it's, it's actually historic because the magenta community has been talking about a fork forever.Right. And there have been different attempts at a fork, and they've essentially none of them have really gone anywhere, um, for, I mean, for, you know, all intents and purposes. So the fact that this is actually happening is, is pretty cool. I mean, um, just from a historical standpoint,[00:49:38] Willem: Yeah. Yeah. And one of, one of the focuses that I've added to the mix now, like we, we, we started very European centered because we just, I mean, you know, the time difference between just us two is so complicated to schedule things.Um, if you have three time zones, I now see with the magenta association, we have people from [00:50:00] AZA, Europe and America. Yeah. That's impossible. That means the only time that I can do meetings with the association where everyone is in daytime is for me is half us five, uh, an evening. Um, then we can have one and a half hour while we can talk while, um, America has the morning and Asia has their evening.Um, so it's, it's the only time that we can schedule calls now. Um, and with major west, we just, we went for, for, for velocity so we can get things we can achieve things fast. Yep. Um, and then we started to include people from more, uh, from the Americas. Um, so then we needed to move our meetings to the end of the day, so that it's the morning for the us.Uh, and now I'm, I'm really trying to find ways how we can reach all of the other areas like, uh, south America, people from Asia try to, [00:51:00] to that's include more ity.[00:51:02] Kalen: I was actually talking to somebody in south America about this who is a, you know, community oriented, um, person that, um, was asking, you know, Hey, are you getting involved?And, you know, they were saying, well, you know, you don't really have any, any representation from Latin America at the moment on the, on the thing. And so, um, I was thinking that would be. Um, you know, and, and, and I'm all about, Hey, you gotta, you gotta get started. We're it makes sense. It's in Europe. Awesome.You guys are getting things going, but as you start branching out, um, you know, I was just say, get, get somebody like that. Or obviously there's a number of people who could, who could fill that role. Um, whatever it looks like if it's not on the actual board, or I don't know how the board is structured, but if you can get people like that to get a little bit involved and have some visibility, I think, I think that's exactly what you already said that you're, that you're working to do.Yeah. But I think that that's mostly in the messaging[00:51:59] Willem: [00:52:00] ownership. Yeah. It's mostly in the messaging to, to really. Um, invite people in, I mean, so many things that we do are completely open mm-hmm or I think the most transparent organization currently out there in the community hundred percent, but you can, you can just, you can join our, our discs, it's chat.mas.org.Um, you can see, uh, when the meetings are happening. So we announce all the content meetings and the technical meeting. We announce those on disco with the link. Anyone can join and listen in and share their IDs. Um, anyone can pick up a task on this distribution and the, the mirror that we're building. Um, but it, I mean, to get involved with a community, you need to like step in and get.We can't really, I can't pull you in to feel engaged with us because you need to, it's like at a conference, the Pacmac, uh, Pacman principle. Yeah. When you [00:53:00] stand in a circle and you keep the circle open so that anyone that is interested can join, they can join a conversation and then they become part of it.But so we're not me. Mutuals is not like a closed circle. It's very much open, but it, it depends on the person that wants to join to step into that circle and just start listening in. And then as soon as they feel like I have something, I have something to ask or something to, to contribute here. And that's how.I mean, I, I didn't really get into the community. Really got the feeling that I became part of the magenta community until I did my first hackathon. Yeah. Uh, I went to a lot of conferences and I, I listened to people and I met some people, but it was hard to connect. And then the first time I did a hackathon, uh, was especially Peter up from Hans who really.Made me feel part of, of their little team and, um, invited me in and from there I started to feel part of the community. Yeah.[00:53:58] Kalen: And it's yeah. And a [00:54:00] hundred percent. I agree there. I think that for particularly, if there are people that have been longtime contributors in the community and for whatever reason, they haven't had the reason to get involved in majors.They've just been busy with work. They've been whatever. I think that, and I think I, this is where I'm starting to see what my role can be with this whole community building thing is to, it could be as simple as being like, Hey, you know, here's somebody in Latin America, that's been an active contributor for a long time.How can we plug them in? What's a, what's a low hanging. Where we can say, Hey, uh, it could be as simple as maybe there's localization stuff that you guys wanna do and say, Hey, let's just make this person assuming that they have a little bit of time. They can dedicate to it. Like here's somebody that would make sense to plug in doing localization or, um, you know, some, some, some minimal level of, uh, I guess the way I think of it is [00:55:00] what is the, what's the minimal level?Let's say, we wanna say, let's say we wanna add a, a Latin America representative, uh, today, right? What's the low everybody's busy, right? Everybody, they may not have a specific thing that they want to go do a pull request for or whatever, but what is the lowest hanging fruit where we can say, Hey, can you commit an hour a month?Can you commit an hour, a quarter to do X, X could be as simple as. I'm gonna talk about it on social media. It could be as simple as add me to the website. And if there's anybody in Latin America who now they have a friendly face. Now they have a point of contact. Um, it could be as I think as, and then as they see representation from their neck of the woods on the website or whatever the official thing is, then I think that'll help to build traction.Um, mm-hmm in addition to all of the other ways that you currently have to build traction [00:56:00] it's[00:56:01] Willem: so I've also been thinking it's so hard to classify. What, what a community member. Means like, when are you, when it's the feeling? The, the mm-hmm, the only thing. Like you making someone feel like they belong and they are part of a hundred percent.Yeah. Do they need to contribute for that? No, but, but how, how can you make them feel belong belonging if they, if they don't interact or if they don't join, join the disc or join the slack or join the conversation, then it's really hard to really, to, to get a, get a feeling of a people feel included or not.[00:56:45] Kalen: Um, and when I, when I had this particular conversation, I could tell it was a feeling thing. It was a, it was like, oh, so what, what do you think about ma major? Because I generally. Everybody is super excited about may Joss. And, um, and then [00:57:00] it was like, oh, well, you know, there's nobody from Latin America on the thing.It's all Europe. And I could te and I understand the reasons why that's the case. And I think what you guys were doing to bootstrap is fantastic, but I also could understand. The feeling, the subjective feeling somebody might have, who's been active in Magento for a decade that goes, well there, like there's nobody there.Right. And, and so I, I'm just saying what's the simplest way. We can add people there from different places. Um, and, and, uh that's but I, I agree with you, it's a subjective thing, right? Like you have a very clear objective path. If you wanna get involved, get involved. There's no barriers. There's no, nothing.Just go for it. Um, yeah, but I think there, there, there's a, there's a feeling that people have if they're not, if they're not invited in, right. Like I think if somebody's been active in a Magento for a long time, they care about it. It matters to them. [00:58:00] Let's invite 'em in, let's just invite 'em in whatever that means.And I can literally be the person to do that. I can figure out how to. Invite them in whatever that means. Mm-hmm , you know[00:58:10] Willem: what I mean? Yeah. Yeah. So it's something I've been thinking about for a while now. What if we can organize certain, certain meetings or, uh, actually ever since I, I mentioned this, uh, at major S uh, phai has been live streaming, all of his work he does in the weekends.He usually works on major west on Sunday, and then that's cool in desk. He does this water cooler where you can just, um, which is basically chat room mm-hmm and, um, he usually tweets like, oh yeah, I'm now live coding and, uh, join, join. And, uh, and talk with me, see what I'm doing. That's cool. Um, yeah, it's, it's um, it's hard to get.To get connected with people that, that you're not connected with. Y like [00:59:00] we can tweet, Hey, please join us. But then if someone doesn't feel personally invited and I don't know who that person is, how do I[00:59:10] Kalen: reach? Well, I'm just saying, so that can li I'm just saying I can literally do that. Like, that can be my little way of helping out is if mm-hmm to the extent that you care about my feedback.I can say, Hey, here's somebody let's plug 'em in. Let's do it in a way that's really easy and simple and doesn't require anybody's time. And I think will help, I think will help the build traction in different[00:59:32] Willem: places. Yeah, I would, I would just love seeing new faces on these meetings that we have on the content and the tech, uh, meetings that we have.Um, we're working on the diversity and inclusion thing. I think fi I wrote a block post that's going to be released this week. Uh, Chilan from one sub checkout. She, um, she's been working that with fi I, um, so, um, there's a plan. There's a plan there to see how we can include more people. Um, [01:00:00] it's one of the reasons I'm also very excited about New York is because I know a lot of people from, uh, Latin America and, uh, Asia will be coming there that I've never seen in person yet.So, um, yeah, I wanna brainstorm with them like what people like VGA, Kalani, uh, who has so much connections, um, with, uh, with the community and Asia, uh, what his ideas are, how we can, how we can get, get people from, um, from those regions involved totally now. So it's yeah, it's not unwillingness. Yeah, how it's it's just, I'm[01:00:36] Kalen: not difficult.It's no, I'm not saying, and I'm not saying it's, it's, it's unwillingness by any stretch. Everybody's busy. You're stretched to the max everybody's, everybody's doing a bunch of stuff. Uh, and we can talk more about it offline. I, I basically, um, uh, have some, you know, I think that, and I think it'll continue to happen, but I'm just, I have some ideas that I think could accelerate it.Um, speaking of New York, [01:01:00] the official ma talk me, I, I think this might be the second ever ma talk, meet up. I think we did one at imagine it was pretty fun back a few years ago. Um, got a little bit of trouble because we overlap with some other official and they imagine stuff, but that's okay. Um, so we have 40, like 41 people of RSV peed.And, um, and so, and then you got anxious. Did I get anxious? I got a little, I guess I did get a little, if I don't think about it, I don't get anxious if I think about it, you know, are we gonna kicked out? Maybe who knows, who cares? It'll be fun if we get kicked out or if we don't get kicked out of the, of the bar where we're at.Um,[01:01:47] Willem: yeah. So look, we, we might be moving to a different location that, uh, that can, um, accommodate more than 40 people. Yeah.[01:01:56] Kalen: We'll link to the LinkedIn event and you can find the location there. So [01:02:00] we'll figure that out. We, I didn't know if we'd have three people RSVP or what, but, so when we went over 40, I was like, okay, alright, good times.[01:02:10] Willem: Yeah. I, I think we'll, we'll probably get a bit more than that even, uh, as the events grow near.[01:02:19] Kalen: I think so, man, I think so.[01:02:23] Willem: So that should be fun. It's gonna be fun for sure. I'm[01:02:25] Kalen: excited. Yeah. I'm excited about New York.[01:02:29] Willem: A lot of west people will be represented.[01:02:32] Kalen: Are you like six of five? How tall are you? I keep imagining what it's gonna be like to meet you in person.[01:02:38] Willem: I can't tell you an American. I can tell you in European. Tell me[01:02:42] Kalen: European[01:02:44] Willem: meters one meter 98.[01:02:46] Kalen: Ah, okay. Okay. So you're almost okay, so you're tall almost two meters. Yeah. Okay. Okay. Good, good, cool. I was imagining you cowing over me in person.[01:02:57] Willem: I, I can adjust. [01:03:00] doing, I won't look down on you, but, um, yeah, we, we have four or five people from hos, uh, joining the, the meet up as well.And um, there's gonna be four people including me from the association. So that's also wait, dude, are you like[01:03:20] Kalen: six foot four? Dude, you're giant. If that's one meter 98, you're a giant Viking dude. Holy[01:03:28] Willem: cow. Six foot four, two centimeters.[01:03:37] Kalen: You're taller than six, four. You're like six, five,dude. You're like, this is madness.[01:03:48] Willem: 6, 6, 6, 6. Holy[01:03:53] Kalen: it's giant, bro. like, you could be a, you could be a basketball player. [01:04:00] You look so regular height on zoom on a, on Riverside[01:04:10] Willem: uh, anyway, um, uh, we have, uh, Slava. Uh, fatal me and Danny, uh, from the association all coming to the meetup as well. Uh, so I think we can have a really good conversation between the different organizations and the community there mm-hmm so I'm really looking forward to that. Let's make some plans for, uh, the best domination.Yeah. And the best possible future for, uh, magenta open source between us, the community, us as the community and Adobe[01:04:51] Kalen: and the major board yacht club. Don't forget about the ma board yacht club, please. Yeah. Gotta keep that in the mix. at all possible. I have kids to [01:05:00] feed, do it for the kids, do it for the children.[01:05:04] Willem: um, good. Um, let's wrap this up. Shall we? Yeah, let's do that. And we have one coming up. That's gonna be focused on Magental extensions. Oh, yes. An[01:05:17] Kalen: episode. Yeah. We, we talked to P P PJ Peter yacht about doing that. Yeah. So that'll be, that'll be fun. Um, so we'll see when we'll get that scheduled in. Um, so yeah, good times.Thanks everybody for tuning in and we will see you next week.[01:05:38] Willem: Bye. Ah,

In today's employment landscape, companies are transforming the way they support their employees' development. They're going beyond professional, skill-based training and instead investing in the “whole person.” Our friend, partner and Strategic Planning for Life grad, Liz Ference, is on the forefront of that change with her work at Mattel. If you or your children have ever played with Barbies, Hot Wheels, Fisher Price, American Girl or Mega, you've been the fortunate beneficiary of this company's massive creative power. Their purpose is to empower the next generation to explore the wonder of childhood and reach their full potential.With Liz and her team's leadership at the HR helm, they are living out that same purpose for their employees. Liz selected Strategic Planning for Life as a potential solution to help their team bring that vision to life. But first, Liz went through the Strategic Planning for Life course herself. She knew that in order to make a program work within Mattel, she needed to experience the impact first.In today's episode, Liz talks about her powerful experience with Strategic Planning for Life. Liz shares the far-reaching impacts this work had on her life from her family to her book writing to her time and creativity. And she shares her intentions for this work within Mattel. Liz is one of the most thoughtful, ambitious people we've had the absolute pleasure to be on this journey with. If you're looking for guidance on how to bring an idea into reality, Liz is your person. And if you're looking to make a bigger impact in your own life or in your company to support the “whole person” and their potential, you'll gain so much inspiration from this episode.  Enjoy the conversation, friends, and when you're finished, hop on over to the link in the show notes to connect with Liz!MORE ABOUT LIZLiz has a superpower to bring any idea to reality. Whether it's time with her family, a trip across the country, a new book, a home renovation, a friend gathering or an entirely from-scratch global employee experience initiative, Liz creates every experience with grace, intention and incredible energy. Currently, Liz leads Global Employee Experience for Mattel, creating a culture of growth, optimism and wellbeing, where every employee can reach their full potential. She's a team leader, program/experience designer, thought partner across HR and the business, and certified life coach bringing innovative programs that enable Mattel employees to be their best, whole selves at work and at home. She's also a recent graduate and partner of Strategic Planning for Life. CONNECT WITH LIZ www.linkedin.com/in/lizference/CONNECT WITH OWL & KEYwww.owlandkey.cowww.owlandkey.co/courselinktr.ee/owlandkeywww.instagram.com/owl_and_key/https://podcasts.apple.com/us/podcast/unlocked/id1576289623

A listener of the podcast by the name of Malin Tväråna (senior lecturer at Uppsala University's Department of Education) requested in a review of the podcast that I cover this book, and so here it is! Ference Marton is a professor of Education at Göteburg University. His big idea is about discernment of important features of a situation (what he calls "critical aspects") being a (the?) key element of learning, and therefore the importance of the nature and quantity of variation in instruction. He explains his ideas in theory at length, after which he provides a number of examples of experiments that provide evidence for his interpretation. This is one of those cases of a simple and apparently obvious idea being particularly fruitful when thoughtfully applied. Of course we can't learn something if we can't notice it, and of course it's difficult to notice something if it's always the same - hence the classic "fish in water" problem. But this retrospectively obvious principle can be used to make learning more effective, and, among other things, is partly responsible for Chinese students doing so well at mathematics. The book also brings a few other interesting ideas to light, such as starting a lesson from "discovery learning" with a problem and following up with instruction causing a kind of pre-testing effect (I have elsewhere on the podcast spoken about the danger of the former and the value of the latter); and the bizarre case of "generative learning", where people do better on a delayed test than on an immediate test. Marton uses his own theory in trying to explain these and other anomalies (who could blame him?), even in cases where I would find it more natural to reach for a different kind of explanation, but I'm grateful for hearing about these counterintuitive tidbits regardless. Thank you again Malin! Were it not for you, I wouldn't have known about this author or this book. Enjoy the episode.

The female presence in the HVAC/R trade is getting stronger each day. We speak to some awesome ladies of trade about their experiences.

In this episode, Casey and Tom are joined by Travis Ference to discuss the making of Lo-Fang's album Blue Film. Topics covered include:- Engineering on songwriting sessions- Making records with the space you have- Using cinematic music to match visuals- And more!Follow Travis Ference on Instagram: https://www.instagram.com/tference/ Listen to Blue Film: https://open.spotify.com/album/7D8AeZSOdO2eO2Htuyubd8 Check out Travis's podcast: https://www.progressionspodcast.com Chanel Ad: https://www.youtube.com/watch?v=8asRWe5XNw8Le Grand Bleu: https://en.wikipedia.org/wiki/The_Big_BlueDistroKid Exclusive - Membership DiscountFor a limited time, Record Process listeners can use this link below to get 30% off your first year's membership with DistroKid (note: only available to first-time users)DistroKid Affiliate Link (case sensitive): http://distrokid.com/vip/therecordprocessSheet Happens Publishing (Exclusive Product Discount Code)Head over to https://www.sheethappenspublishing.com/ to check out all the awesome guitar + bass sheet music, digital and physical tablature books, and additional products they have from a TON of awesome bands. ENTER CODE "TRP15" AT CHECK OUT 15% OFF YOUR ORDER!IZOTOPE SUBSCRIPTION GIVEAWAY - ENTER NOW!Enter to win a FREE 1-year subscription of the award-winning Music Production Suite Bundle from Izotope. Just share this episode on Instagram or Facebook using the hashtag #TRPGiveaway, and join our mailing list below. Click here for more about the MPB from Izotope: https://www.izotope.com/en/shop/music-production-suite-pro-yearly.htmlFor more info, visit our website and join our mailing list here:www.truelevelstudio.com/therecordprocessFollow us on Instagram:https://www.instagram.com/therecordprocess/https://www.instagram.com/truelevelstudio/?hl=enShow Hosts:Casey Cavaliere (Producer / Mixer / Guitarist of The Wonder Years)www.CaseyCavaliere.comwww.thewonderyearsband.comIG: https://www.instagram.com/case_rock/?hl=enTom Conran (Audio Engineer / Producer / Acoustician )www.TomConranAudio.comIG: https://www.instagram.com/thetomconran/?hl=enShare any thoughts, questions, comments, or suggestions with us via email at:TrueLevelStudio@gmail.comArtwork by Holly Smith ( https://www.instagram.com/_hollysmith/?hl=en )Edited and Mixed by Deanna Chapman ( https://www.instagram.com/deanna_chapman/ )Music Credits:"Almas" by Casey Cavaliere (Main Theme)"Memorial Hospital Parking Lot" by Slo TV (Intro / Credits)"Red Lake" by Slo TV (Additional Music)

In this episode, Maggie Ference from the Nations #1 SBA lender discusses the opportunities that exist for small business start-ups - especially for minority business owners.Got a great biz idea? Here's your access to Capital!ABOUT MAGGIE FERENCE:Maggie is a Senior Vice President and the Business Banking Credit, SBA, and Operations Director for Huntington National Bank, a $174 Billion Dollar Regional Bank based out of Columbus, Ohio.Maggie has built a career working with start-ups on business plans, helping small businesses expand into commercial companies, finding aging owners a generational solution for the sale of their business, and even helping those customers who fall on hard times, small business lending solutions are her passion.Huntington is the nation's #1 SBA lender by the number of loans.For more information please visit: https://www.huntington.com/SmallBusiness/loans/lift-local

YOUR FINEST HOUR | Grammy-nominated recording engineer, mixer and producer Travis Ference, who has collaborated with Ariana Grande, John Mayer, Imagine Dragons and more, details the turning point that occurred once he stepped out of his comfort zone and decided to work with executive coaches David Gerber and Joseph Thompson. Travis articulates how he was able to push himself further with a coach alongside him in the journey and discover that he could, indeed, master that coveted, healthy work-life balance--both succeeding in his career and focusing on his family. "If you're considering coaching then you probably need it," he says.Learn more about Travis: travisference.com | IG @tferenceREFERENCED IN THIS EPISODE• Progressions: Success in the Music Industry - Travis' podcast• Alone: Lost Overboard in the Indian Ocean by Brett Archibald• 10% Happier by Dan HarrisNovus Global is a tribe of elite executive coaches who work with Fortune 500 Companies, Professional Athletes, World Renowned Artists and Business Leaders to create lives, teams and companies that go beyond high-performance.Book a free consultation with a Novus Global coach here: http://novus.global/now/ This podcast is produced by Rainbow Creative with Matthew Jones as Senior Producer and Jeremy Davidson as Editor and Audio engineer. Find out more about how to create a podcast for you or your business at rainbowcreative.co