Halfass to Badass Podcast

In today's economy, we must think differently! Join me while we talk to Jefferey Hill about how to conquer our finances in turbulent times.    In todays episode You will learn the secrets that the 1% knows that the poor and middle class don't. Discover how to think creatively to generate wealth How use the bank and credit cards to generate income Travel hacks to use even when money seems to be tight Key principles to move from money problems to prosperity   Promo: if you want to escape the middle class, stop thinking and acting like money is the problem, become Unshakeable and  think like a billionaire, create billionaire habits and evolve your mind into the rich and ultra-wealthy, then I want to invite you to learn how to earn, multiply, and invest so you can cash flow and have your passive income earn you income when you're not earning income, join our Elite Financial Tour… go to satoriclass.com/elite  

Today we are going to talk about a topic that is super important and super confusing for many people. I'm going to take on the conversation like a complete beginner as if I know nothing and then we'll build on it. This way there will be something for everyone. I want the listeners to walk away with new knowledge and understanding when it comes to building wealth and how people are doing it today… In Today's episode you will learn: What is the most efficient way to learn about cryptocurrencies? How to be in control of your finances. What is the best and fastest way to build wealth today, without scamming people, if you want to build wealth in an ethical way? What are the top currencies to invest in today? What will happen to our monetary system of today? Will it disappear?

Dr. John Demartini, Is the world in perfect balance or not? It's time for a brand-new episode of Halfass to Badass. This topic will be very different from past episodes and will answer questions that are top of mind for millions of people around the world. John F. Demartini will give you amazing perspectives, some you never heard before, that will open up your world. Doctor John Demartini is a world-renowned human behavior expert, bestselling author of multiple books with over 4 decades of research across multiple disciplines and voted top human behavior specialist of the year by the international association of top professionals and also a good friend I trust. We welcome doctor John Demartini to the show. In this episode you'll learn: x y z l k Let's dive into the episode!

Corinna Bellizzi,  Have you ever had someone believe in you and see something in you that others maybe didn't? Have you ever had someone do something special for you, and it made you want to contribute and do something for someone else? Today's guest will share with you some real-life obstacles and struggles and how she overcame them. Corinna Bellizzi is the host of the Care more. Be better. The podcast and focuses on social impact and sustainability. Corinna has also been a very successful executive in the natural products industry for years.  Let's dive into the episode! In this episode you will learn: What can YOU do to contribute? How you can use your past experiences to move forward and make an impact in other people's lives. How to discover what your dream client is looking for What happens when you live in alignment with your values and take a stand against what's not... How to deal with insomnia. Corinna has a mission to reach a global audience and inspire them to act and engage. Inspire them to be more complete and whole. If you want to be a part of that visit: https://www.caremorebebetter.com/ or listen to her show https://podcasts.apple.com/tr/podcast/care-more-be-better-social-impact-sustainability-regeneration/id1548757282

How do you evaluate what to focus on? How do you decide what is important? What to give your attention?   Know someone who needs a shift in focus…? Share this and be part of inspiring NEW habits or reengage existing habits that work.   Transcription: We live in a world where we're constantly bombarded with noise. Distraction, disruption and other people's demands are flooding our minds on the daily. It's on an all time high. And it's not getting better, it's getting worse. Whatever social media or news outlet you consume, the friends, family or community you listen to will strongly influence the narrative you choose to believe... How do you evaluate what to focus on? How do you decide what is important? What to give your attention? Today if we want to accomplish something meaningful, if we want to sustain our energy and be inspired and stay inspired we want to be in charge of our focus and be very selective of where we put our attention. We cannot let the environment, or our government, or small minded people living in fear dictate or control our future. You and I are here to fulfil on our mission, our purpose, whatever that may be, and we only have the time we're given. And the clock is ticking.  Take control of your time and focus or someone else will. Focus is a finite resource. It requires precision. Everything does not have equal value. Which is WHY you want to be selective. Go too wide, focus on too much and you're slow. And slow is dead. Building a successful business and designing a fulfilling life requires that you know what you want, that you have clarity on what matters and equally important, on what doesn't matter. What things do you say, “yes” to… and what do you say, “no” to? With some careful and dedicated thoughtfulness you will be able to predict your future because your yes's and no's will take you down a certain path.  The one you want or the one you don't.   As a designer of your future where you can create more wealth, have a bigger impact on the people around you and create a deeper meaning for your life you want to become a master of removing unnecessary friction.

The shift in thinking I had in my early 20's is more relevant now than ever...   The mistake the average person makes that separates many entrepreneurs is that they are not looking to avoid problems. They understand that problems are a part of life. And problems are there to be solved.   Share this with those who could use a NEW perspective or a reminder of what is truly normal...   Transcription: In my early twenties I made a very important decision. It was a pivotal moment. It's one of those moments that changes your life. I decided to not end my life. I decided to live.  Maybe your life didn't make such drastic turns or maybe it's been worse. Either way, I decided I wanted to be in charge of my life and I didn't want to be confined to a boxed life and live according to other people's norms.  I wanted to pave my own path. I wanted to create a life on my terms, not a life that was dictated to me by the limitations of others.  I wanted to earn as much as I wanted and not be limited by the value someone else put on me. I wanted to use my energy, my skills and my expertise based on my values and what inspired me. I wanted to help people my way. I chose the entrepreneurial life. Being an entrepreneur has not been an easy life, but easy is also not the goal. In fact when you search for an easy life you will be faced with a life full of challenges. Not any kind of challenge but painful challenges… (also known as problems) On the other hand, when you seek out challenges that inspire you will be supported and life takes on a whole new meaning. This is how you grow a meaningful and inspiring life. The mistake the average person makes that separates many entrepreneurs is that they are not looking to avoid problems. They understand that problems are a part of life. And problems are there to be solved.  Every problem carries with it it's counterpart solution. There's no problem without a solution, just like there is no solution without a problem. Every problem births a new solution and every solution births a new problem.   That is what real business and entrepreneurship is all about… solving truly difficult problems that add real value to customers. When you learn to love this natural evolution of life, nothing beats owning your own successful business and being in charge of your life. Why did you choose the career path or business you're in today? 

Maybe you've felt the changes in the world impacting your life in more ways than one... Maybe you've stopped to think about WHO is important to you... Maybe you've reevaluated what really matters in your life... This is our way of inspiring ALL of us to live more, to unite and be in charge of our lives. Share this with those who are important to you and remind them you care about them. Transcription: What you focus on and where you spend your time, what you accomplish or fail to accomplish will be determined by the peers you choose. I often say, “You're either influencing or being influenced.” There is no in between. In other words, every moment you're interacting with the world, you're either influencing the thoughts, emotions and behaviors of others or they are influencing you. Which is WHY you want to select and pick a peer group, be part of a community that both supports and challenges you. Supports you to live in alignment with your values so you can express who you are more fully, and challenge you, inspire you to grow and expand to your next level of living.  It's a natural part of evolution to want to grow and become more. Nobody wants to shrink, minimize or devalue who they are. Unless we've been living under a rock, we can all agree that the world has changed. I'm sure you have felt it, right? I know I have. Just a few minutes of conversation between us will reveal to me the narrative you've been consuming. If you have let fear or inspiration dictate your world. If you're reactive or proactively creating your future. What are you watching? Who are you listening to? Fear will cripple you. Fear will compromise your immune system. Fear will have you abandon your dreams if you let it. Sometimes life and business can be a very lonely road. And if you're trying to grow a business, create financial stability or build a healthy mind and body you want to be able to share those thoughts, struggles and opportunities with people who care. The right people who want to listen and give you NEW perspectives that make you grow and move you closer to your vision.

Sarah Schwab, Content Creator Expert, mom, wife and entrepreneur, shares her inspiring journey and about balancing her business and private life. How does she fit in hobbies, traveling and running her business while taking care of her family? This episode will explore it. In this episode you'll learn… How do we find the juice and energy to our work and what robs us of fulfillment? The KEY to creating content with your expertise. How to discover what your dream client is looking for How do you share your value with your audience? ONE sure way to stay productive and inspired. If you want to explore and learn more from Sarah Schwab visit her on www.contentcreationcoach.com or listen to her show “The Content Creation Coach Podcast.”

Have you ever read a book on personal development, maybe been through some course or been to a seminar that promised to change your life? ...And it didn’t really work out the way you thought it would? Maybe you were super pumped right after, but then the high wore off? Ever had that feeling? I know I have many times. It was so disappointing. ...It was not until I heard a different perspective that life took on a whole new meaning.  The man you’re about to hear today inspired me to start looking at things through a different lens. Sometimes a small shift in perspective can make a huge difference. The man you’re about to meet today will share some of his wisdom that he’s synthesized from 1000’s of years of great minds from theologians, nobel prize winners to the best in science, business, finance and health.  In this episode Dr. John Demartini shares his discoveries after studying human behavior for over 48 years. He will share his backstory and what inspires him to share his mission.  In this episode you’ll learn… Demartini’s research that changed EVERYTHING (you’ve NEVER heard anyone do this) The difference between setting fantasy targets and real targets you can achieve. How do you learn? Why do you learn fast or slow? What does the intelligent person versus the gullible do to navigate life? What is the ONE key difference between a fulfilling life and a life of desperation?

What do you do when your energy is low? What do you do when you lose focus? Well, most people just push harder and deplete themselves. There's a smarter way. In today's episode Satori will share his secrets to boost energy and get you aligned with your values. Let's get into the episode... Good morning, good afternoon, good evening wherever you are in the world and whenever you’re listening. It’s time for a brand NEW episode of halfass to badass.  As an entrepreneur with a lot of moving parts, it’s easy to lose focus on what is important (there are tons of distractions looking for your attention) and sometimes it could be tough to maintain energy throughout the day. A lot of our clients that come to us, they want to be productive, they want to make more money and achieve more but struggle to keep the energy alive, they lose focus and build up a lot of stress and frustration. Many times they are very overwhelmed.   Obviously this is very draining and taxing on their bodies and their minds.   So in today’s episode I want to give you some simple, but effective and doable activities or actions you can do daily to boost energy and focus and watch your productivity and efficiency Sky rocket.   Here are my 5 hacks to boost your energy and sharpen your focus.   WATER Water is the best solvent to eliminate toxins, alkalize and remove inflammation from your body. I nourish my body and my brain. Anytime I feel my brain being tired or I experience some kind of brain fog, I drink water. How much water should you drink? Lots of people have different ideas around this and some even think you can overhydrate. For most people that will never happen. Of course it may differ depending on body weight, if you move a lot and which climate you’re in. But I have two simple rules you can adopt if you want. I drink half a liter (16 ounces) first thing in the morning. No matter what. That’s how I start my day. After that I do one of two things or a combo. Anytime I pee I drink a glass of water. Empty one way fill up another way. Or I drink water in combo with my time blocks. I’ll tell you more about that in a moment. If I sit and work for 50 minutes, then after that I get up drink some water. I don’t drink water after 7 or 8 pm depending of when I go to bed so that I don’t disturb my sleep  I use my breath for relaxation But I also use it as a way to balance my nervous system. When we feel stressed or worried or overwhelmed we tense up, so by actively and intentionally breathing we start to balance our nervous system. Think about about it, you body gets tense automatically (unconsciously) you don’t have to think about it. But to relax you have to be intentional. BREATHING I do some stretching in the morning. I take walks in the morning and stack the breathing to it so I multiply the effect. Meaning intentional breath and walk together. MOVEMENT I was never a coffee drinker. Actually I was very against it for years because it is very acidic. I still believe coffee isn’t good for you. I used to work hard to get people to stop drinking coffee. But then I discovered a new way to drink it that has brain performance benefits and I made a new decision. I still believe you need to get quality coffee because a lot of coffee has mold. So here’s what I do differently. I brew coffee in a french press, I pour the coffee in a blender, add some organic grass fed butter, I add some kardemumma (for taste and because it is an anti-inflammatory spice) and mix it for 20 seconds. Then it’s ready. I do add cinnamon on top. Then it’s ready to drink. Why butter? Because the fat fuels your brain. So instead of having my brain get energy from sugar my brain is turned on by fat. Much more effective and keeps me balanced throughout the day.   BUTTER COFFEE I connect to things that matter that inspire me. We all have things we value more and things we value less. I focus on filling my day with things that inspire me, fill me with energy and aligned with my values because that will make me not only productive but it will keep me fully charged throughout the day. This is also where the time blocking comes in which I mentioned earlier. I block 50 min for my most important activities. I have a timer on so I can focus on the task and not have to think about anything else at that time. Then when the timer goes off I do all of what I shared with you. I drink water, I breathe, I stretch, walk or do something to move and connect to the next inspiring thing I want to accomplish. CONNECTING TO WHAT INSPIRES ME   Take what you’ve learned today and implement it in your day, your week, your month and watch your energy, productivity and inspiration grow massively. We can all have excuses or reasons why not to do something, but this isn’t one of those. You may have your habits in place, but if you add this into your routine you’ll be happy you did.  If you’re focused this won’t take more than 2-3 minutes inside of your time blocks.    I’ve got a lot of NEW and exciting episodes coming up so make sure you subscribe if you haven’t that yet, and share this podcast with people you care about.

Being stuck in a life situation you dislike or even hate, can leave you unhappy, dissatisfied and drain your energy. Dissatisfaction, boredom, lack of direction, can make anyone look for quick fixes. Ever felt that dissatisfying feeling but not being able to put your finger on what it is? That gnawing feeling like something is missing and you just wish you could do something about it? If you have, you’re not alone. Millions of people around the world are feeling exactly just that. And for a while I was feeling the same. In this episode you will learn…  3 easy steps to clarify what matters to you Listen to Linnea as she clarifies a common pain, we can solve Why we feel dissatisfied and one simple thing to turn it around ·  Satori shares his story of what happens when we make wrong career choices.

Satori reveals the big obstacle to reaching our dreams and the ONE thing we can do starting today to be in charge and take command of our lives so we can stack the odds in our favor. In this episode Satori will give you real tangible strategies and tools to win. In today’s episode you will learn: The one mindset shift that controls if you accelerate or feel stuck How to achieve more with less. What NEVER to do if you’re serious about your dreams One simple strategy to WIN the morning. How to get people around you to support your dreams

How do you navigate being an entrepreneur, owning a business and being a family man? How do you keep your sanity? How do we keep ourselves focused and out of overwhelm? Follow as Steve J Larsen shares it all, and how to create and design irresistible offers that inspire people to want to buy from you.  Follow along and learn… How to get more done with less Create and design offers that sell 3 Secrets to building a thriving business And much much more…

HTB 026: What has happened to the world since our last time together. Has it gone mad? What has happened to you? And WHY did I leave the United States? What happened? Welcome back to a brand NEW episode of Halfass to Badass.  In today's episode you will learn the secret to REAL gratitude and how we can SHIFT our lives completely by applying this ONE simple but crucial principle. Enjoy!  

  Wasting time trying to be “good” to bring you more success? Check out this one SuperPower to grow your success without settling for mediocrity or being apologetic… In today’s episode you will hear Satori share your one natural SuperPower. You’ll understand how to dominate your life and business and not let it dominate you.  Here are some of the awesome things you will hear in this episode: Find out what’s costing American companies alone $450-$500 Billion. Find out how to take command of this one SuperPower that’s at your fingertips. Learn how to own the traits of the best to leverage your natural born leadership skills. So listen here to find out how Satori coaches the best and how you can have an opportunity to apply and talk directly to Satori about creating badass results in your life and business. --Transcript-- If you want to know the difference between the best and someone who’s name you’ve never even heard of, you better put away all the distractions and focus your attention right here, right now. What’s up my friends, this is Satori Mateu with a brand new episode of Halfass to Badas.  Today we are going to tap into and understand one of your superpowers. The superpower I’m talking about controls everything around you, your results, or lack of results, what you do or don’t do. What you’re even willing to try.  Before we get into the actual superpower, let's clarify a little bit of a current dilemma. We live in a world of mediocrity. We live in a world of low expectations, and victimhood.  Today, that’s the norm. It's the norm we live in. The estimated annual cost of employee disengagement in the United States alone is $450-$500 Billion dollars. And of course, this impacts company growth, profits, productivity and the difference being made in customers and clients.  If we want to engage ourselves, our teams and inspire customers and clients to make us the logical choice when they make a purchasing decision, and if we want to change how we live, what we stand for,we need to deliberately engage this Supowerpower and stop halfassing things. If we want to truly share our expertise and our knowledge, our wisdom, to be real authentic leaders in this world, we've got to step out of the mediocrity of the world. We've got to divorce ourselves of the low expectations and the victimhood we live in. Which means we can’t be the best in our field, to stand out, be badasses and victims at the same time. The truth is, we can't afford to be victims. Period. What is this thing we're going to talk about today? Own your best. This Supowerpower comes from understanding that you are born the best. You are born a Badass. That’s something to remember. This Superpower is an undeniable truth. Just remember it. No need to question it. Meaning you wouldn't even be here unless you had won the sperm race. We’ve talked about this in previous episodes. You wouldn't be here. It’s just as simple as that. Let's just own that. You were designed and born to compete, to win, to dominate, to be the best. It's in your DNA. Just own it. No need to apologize for it, anymore. But, it doesn’t guarantee your position. Just because you have everything, and you’re perfectly designed to win and you won once before doesn’t mean you can disengage and expect victory.   Let me ask you, what happens when what is given to you goes unappreciated, unused, or even misused? It’s worthless, isn’t it? I know so many people who have lost important relationships because they didn’t nurture or appreciate them when they were in their life. No until when the person got tired of not being being seen and left did the person all of a sudden start paying attention. To own your best, to embrace all of you, means appreciating the miracle that you are.  What else does it mean to own the best? It's to understand that all the human traits, every single one of the human traits, the characteristics, the qualities you have, everybody has. There's no trait lacking in you. Nothing is missing.  With that said, it's interesting, if you look at the word, the definition of a trait; a distinguishing quality or characteristic. Here's the problem with that. We judge and minimize ourselves. We compare ourselves to others as a way to separate ourselves to be distinct. We look to create a unique identity for ourselves, we want to be different.  This can go two ways, we either minimize and crush our worth that way, or we make ourselves bigger, we put ourselves on a pedestal, as a way to feel more important, more significant, more special.  But in humanity, every trait in existence, you and I have. Nothing is missing. We have the trait and the anti-trait. Sometimes you’re up and sometimes you’re down. Sometimes you feel strong and sometimes weak. Inspired and uninspired, authentic and inauthentic. We got it all or you wouldn't even be able to recognize it. Whether we define it as good or bad, it's really more about our own judgment and perceptions, meaning every trait has its value in the right context. The problem is, we falsely believe we lack some traits. We often believe others have things we don't and that we're just born that way. More accurately, our traits come into optimal use when they’re in alignment with our highest values.  I’ll show you persistence, creativity, resilience and dedication when it comes to fighting for our clients well-being and success and our family, but you put me in front of something I don’t like and you will see, lack of engagement, lack of focus, lack of dedication, low energy because it’s not important to me. But I have all traits. Is this making sense?  We falsely believe we're lacking. The reality is, you have them all. To own the best is to own your traits, all of them, because they're all useful in different contexts. When it comes to eating crappy food, not getting sufficient sleep or taking care of my clients, with those kind of habits or behaviors I want to be inconsistent, lazy or procrastinate, you know what I mean? Because I want the opposite. I want to eat healthy food. I want to take care of my sleep and I want to take care of and nurture our clients. Are you following?  You want to know how you can use your natural design, your best, in order to  accelerate your wealth (which really means well-being), accelerate the results you create for yourself, your clients, your family, be able to love and connect and deepening your understanding of the world within you and around you. There's a problem. The problem is that you came out a winner, and as baby people were impressed just by you passing gas, mistaking it for a smile, right? "Oh, look at that cute little smile!" You were even celebrated for pooping. Believe me, that didn't last long. Think about it. Right?  Later in life, after being praised for your mere existence, now people are fast to judge, true? People are inconvenienced by your ruthlessness, your persistence. I mean, this is how you came here. Unapologetically. People started judging it, being inconvenienced by it. They start rolling their eyes, sighing, trying to remove your unapologetic existence. "Oh, don't be so energetic! Don't be so loud! Don't be this! Don't be that!" Right? They try to have you apologize for everything. What happens? You slowly start accepting it and you dim your light. That's the problem and we've got to shatter that problem once and for all. Because if you don't, if we don't, we'll stay mediocre, and there's no growth in that my friend. There's no development. The world will stand still. Think about it, if there were no Steve Jobs, no Elon Musk, no Bill Gates, no Oprah Winfrey, no Richard Branson, and if there wasn't a you.  Can you think about these people? They have the same traits as you. They're just using them differently. According to their values. According to matters to them. They're using maybe their persistence to innovate, being creative in their form. You have yours. They still have the same traits. Maybe they're using their focus differently. They're using their time differently. They are no different than you or I.  How do we take this piece of owning the best and apply it daily? How do we engage this superpower, because it really is a superpower.  What’s the kryptonite? Disowning your traits. When you disown your traits, you disown you. When you disown your traits, you disown your expertise, your wisdom, your knowledge, your experience, you disown your clients because you can't make your unique difference in their lives when you're minimizing yourself, when you are dimming the light of your SuperPower. When you're disowning you. Think about that, because if you get this, if you really understand this at the core, you'll stop minimizing, you'll stop apologizing. You'll stop procrastinating in sharing your gifts, your knowledge, and your expertise. This is how you change the world. This is how you leave a legacy. Changing the standards for those who come after you, this is how we play a bigger, more meaningful game. This is how you apply yourself. The best. How do we do it? How do we engage our superpower? How do we engage you, the born you? The one that is here right now? First of all, I want you to understand, we all have a tendency to dismiss or hide traits. So here is a simple yet powerful way to get going.  Let’s identify and clarify a trait you admire in someone else. Why do I choose a trait you admire in someone else? Because if you admire it in someone else chances are you’re minimizing it in you. It's a simple way of doing it, a simple way of getting clear on it, so we can understand what a trait is. That's how we can distinguish it. We look at something someone else has, someone you admire or respect, a trait you admire, a trait you wish you had or had more of. Think about it right now. What’s the trait? Who has it? You see the trait? What is it? Who is it? You look for when and where and with whom you've demonstrated this trait. Go to a specific moment? Where are you demonstrating this trait right now? We'll talk about this and look through some examples. Thirdly, ask yourself, “Where do I want to demonstrate this trait even more? What would be one area, one context, where this trait could have the biggest impact and meaning for myself and others?” Identify a trait. Let's say you're looking for consistency, or you're looking for persistence, or you're looking to be less apologetic, maybe more ruthless. Maybe you're looking to be more relentless.  If you think about it, when you are being playful and free and being creative, it allows you to be unshakeable. It allows you to be relentless.  If you think about it, when you say something like, "I don't have enough time," you're using that story, that excuse, that you don't have enough time, which we all have used that language. It's a good reason not to apply you, to not apply the best. It's a way to apologize and dismiss yourself but it's also a way of minimizing yourself. When you do are you owning your best or are you back to being mediocre? We've identified a trait, number one. We look for where and when and with whom you've demonstrated it.  I remember when I wrote the acknowledgments of my bestselling book, Unshakeable Wealth. First I thought, "Why am I writing an acknowledgement? Who cares? Who would even read the acknowledgement anyway?" I thought it was kind of a waste of time. Then I sat down and I started thinking about it and I realized that the acknowledgement was really like writing a love letter, like writing an appreciation and gratitude for the people who provided a path for me, that created the opportunity to have this moment.  All of a sudden, I'm sitting there, with tears running down my eyes. When I was done, I'm like, "Wow, this is like a really cool experience." Then I was going to read it to my wife and I couldn't read it without crying because I was so filled with gratitude. It was something I thought was meaningless until I connected to the truth.  If you think about vulnerability as a trait that you avoid, maybe consider the drawbacks of avoiding it. And look at what are the benefits? Where have you been vulnerable?  I was connecting to being vulnerable, practicing that, which allowed me and my wife to be seen. Either way, the trait is there. I decide how much or how little I apply that trait. What traits do you want to expand or want more? It's always existent. You either use it, or you're not. But it's still there. It's not lost. It's not disappearing. It's there. Just because you don't walk around thinking about your heart, your heart is still there. Just because you don't walk around thinking about the blood pumping in your body right now, or the oxygen going through your body or you veins, it's still doing it. You don't walk around thinking about that all day long, but it's still happening.  Lastly, it's to create habits, daily habits, to strengthen the traits.  Strengthen the trait by creating daily habits that allows you to apply the trait on a daily basis, consistently, deliberately, intentionally, purposefully. There's no mindlessness about this. What are the specific situations where you can apply your traits? If you want to make a significant increase to your income, if you want consistency in your revenue every month, what’s a trait that is not only useful, but a must? A must-have trait? If you could only pick one trait, what would be one trait that, if applied, would generate significant amounts of consistent monthly revenue for you? What would be the one trait?  Tell me, how important do you think that is to understand? How important do you think it is to own the best? In other words, own the traits that are yours? If you believe being nice, or being a good girl or a good boy is a good trait, maybe that's one of the reasons you're not achieving the financial results you want, because you're apologizing for your existence.  You're apologizing for your gift, your knowledge, expertise and wisdom that others can enjoy. Apologizing and minimizing who you are, is not how you got here. You were unapologetic, and relentless. That’s how you won the race. Hope this has been a powerful listening session for you, and I hope you will share this with someone you love. Thanks so much for listening, and until next time, OWN. YOUR. BEST. Bye for now.

DESCRIPTION       In today’s episode you will hear the key to life and business optimization. You’ll understand what you need to do first before you do anything.  Here are some of the awesome things you will hear in this episode: Find out how all the other tools or strategies for optimization won’t work without implementing this one step first. Find out how to raise your income level and understand why so many entrepreneurs hit an income ceiling. Learn how to take part in community to help you stay on track and continue to make progress. --Transcript-- What’s up my friends, Satori Mateu here and welcome to a brand new episode of Halfass to Badass. Today, we are going to talk about one of the most challenging, most questioned, and most provocative topics I see clients and their families, and business owners struggle with and I believe it's the one thing that runs everything you do.  Today’s topic controls your beliefs, your perspectives, your focus and therefore, how you run your business, how you care for your family and whether you’re rich or broke. It literally filters everything you do and controls the impact you have. Your health, and your fulfillment hinges of you of you taking command of this area. Have I kept you in enough suspense? Good What we’re talking about today is to own, truly own, your dark side. The question then becomes, of course, what is the dark side? So let's talk about first, what it's not.  It's not bad. It's not ugly. It's not wrong. It's not all those things you've been taught it may be. It's not something to move away from, but rather, something you want to move towards. Something you want to embrace. Because, this is where your true desires, your true dreams, your wants... live.  Your secrets live here and so does your inspiration. More about that in a moment. Your instincts live here. Your imagination lives on the dark side. Your nature lives on your dark side. Your wildness, your spontaneity, your boldness, your loudness, your life force, your ruthlessness, your relentlessness, your persistence, your power, and your love lives in your dark side. Let me clarify what I mean when I say your love lives there.  Your genuine care for other human beings live there. This is not the manipulative you trying to get attention. This is not the pretend stuff. Not the fake friendliness. Not that politeness, and fakeness which is not you, anyway.  Think about that. When you're being polite, you're not being you. You’re trying to be something other than yourself. You’re trying to be something others want you to be. You're trying to placate and appease others. You're trying to do something so people will like you, respect you, appreciate you. It's a buying of love and affection, of respect or whatever you want to call it, but it's not you when you're being polite. That’s a mask. It’s prostitution. And we’ve all done it. Do you know what I’m saying? Hope you do because this is a critical understanding if you want to build a successful and fulfilling life, business, marriage or be an influential leader of any kind.  I remember being a kid tippy-toeing. I remember being an adult tippy-toeing. I remember that feeling of talking to a client and being care-ful, rather than care-ing, working really hard to not say the wrong thing, to not make them annoyed, or disappointed.  Listen, everything that’s part of your dark side, you’re hiding, you were taught to hide. You were taught it was bad, which is why you’re hiding it to begin with. Are you following? I think if you stop for a moment and become aware you can feel when you’ve said yes to something just to appease someone. It’s so nauseating and crippling because it’s not you. Are you with me? It’s some contrived version of you. It’s just inauthentic. And you’ll never feel in alignment with yourself and your highest values when you do. Again, I’m not talking about genuinely wanting to do something for someone. Wanting to care. That’s different. Your genuine love, your genuine caring, your authentic love lives in the dark side. The real you, not what you've been taught and conditioned by society or maybe your parents, lives there. The unpostured and unmasked you. Yeah, is this cool stuff? Now, the problem here is you've learned to shut that down, to minimize your nature. You've learned to tippy-toe, to apologize, so that people will like you, approve of you and feel comfortable around you. It’s been indoctrinated and conditioned into your very core since you were a kid.  “Be nice. Be good. Say thank you. Be polite. Be respectful. Smile. Be happy. You’re such a good boy. You’re such a good girl. You make mommy and daddy so happy.” Or just reverse it… “Don’t say that. Don’t do that. Don’t ask so many questions. Just do what I tell you to do boy. Don’t question mommy or daddy because they always know best.” Don’t question authority. That’s how we are trained. You and I were trained to fit in. We were trained to please others and to live into their values and not make them uncomfortable. So I know it could be hard to strip away the mask and be you. How do you be you without it? I will have to dedicate an episode just for that. Today we’ll open up the eyes for it and give you something actionable to start making the shift. How do you do fit in? You do that by playing small, by not standing out, by trying to fit in. This is what you've learned your whole life. It's been like a requirement in order to receive love, to receive appreciation, and to receive the respect of your peers; of your family, your friends, and your clients. It's the place where you've been going for your survival. That's not the place to live or thrive. If you’re thinking, “I don’t do that.” Stop and ask yourself, “Where do I do that?” Because we all do to some degree, and I just want you to notice where and when you do so can free yourself from it. If you feel uncomfortable even hearing me talk about this, I get it. If you feel any resistance to what I’m saying I get it. Because your whole life you’ve been trained to not go against the grain. It’s natural. It’s normal. It’s what you know. But it’s also what makes you empty, unfulfilled, stressed out, overwhelmed and stuck. It’s what fuels perfectionism. I’m not talking about growth. I’m talking about the addiction of perfectionism. The constant futile chase for praise and acceptance, which just makes the gap bigger and bigger the more you try to fill the emptiness. I remember doing that with the people I admired. I did it most of my life; I would put them on a pedestal. Teachers, coaches, business icons, certain clients. I did it with my wife when I first met her. Most of us have done it so repeatedly, that it’s automatic and we pay no attention to it.  This is not the place where we’re sharing and expressing our true gifts. Now of course, we’re smart, we don’t do things that doesn’t bring us some sort of benefit, some kind of pleasure, right? So happens when you don't own your dark side? You get the illusion of people liking you. At least, it looks like it on the surface. They're not liking you. They don’t even know you. All they know is your facade, your mask! You know what else? They're liking that you're doing and fulfilling their wants and desires, but for many people, if you didn't do that, they may not like you and they may not be so nice to you.  Disowning your dark side, is actually not a service to them. It's a disservice, because they don't even get to know you, and they’re stuck living in their fake little bubble. Not good. Not good at all. So you'll have less enemies. You'll push less buttons. You're keeping homeostasis, so to speak, but nothing changes. You have no real impact on the world. You won't make any real money by doing that, because you won't stand out. You'll be part of the mediocre, the average person, so you won't be remembered. And if we’re talking about having an intimate relationship, it will be shallow at best, and parenting? Hmm fueled by disappointments on both sides. This is the consequence of not embracing all of you. People will guilt and shame you for not behaving the way you should behave. This is what humans have learned to do to control and manipulate other humans since the beginning of time. And it’s still happening. Why does this matter? Because you want to be a free human being. You want to be able to be fully and boldly you and never try to be anything else or anyone else. And not have to apologize for it. Just recently at the Golden Globes Award in Beverly Hills they were promoting flu shots. So they walked around all the celebrities and campaigning for people to get their flu shot. It was a very awkward moment and many celebrities looked very uncomfortable.  Why am I sharing this? Because this is an example of shaming and pointing people out who are different or acting different than what is being promoted. They said, “Hey if you’re anti vaccines just put a yellow napkin on your head and we’ll know who you are. Companies, Government, society, the news use it all the time to control our behavior, control our focus.  It’s time you own you. All of you. If you don’t you’ll just minimize your true nature which means you will never get paid your worth. Your business won’t grow at the level you want and how are you ever going to have an edge? People are not going to pay you for something that is not special, that doesn’t stand out. And the people who care about you, like I do, we want to experience your real genius. Even when I say that, you probably thinking, “Well, I'm not a genius”. Well, how do you know that? Who told you that? You can't really help and serve your clients or your family, if you don't own your work, if you don't own your dark side, because they won't get to the real you, the best of you.  All they get is a muted version of you, a crippled version of you. Which means, they're not being served at a level they could be served. Which also means, you're not going to be known as the authority in your industry, because you'll keep minimizing your worth. You'll keep minimizing yourself, because you're disowning your dark side. You're disowning you.  I don't really have a name for the other side. Of course, we could call it the light side, but it sounds almost like something to aspire. It’s not. You’ve been taught that, but you were taught wrong.  I know I may be pushing some buttons when I say this, but hey I want you to be free to be you and awaken from your good boy, good girl trance.  I would call it the fake side, the apologetic side, the side that is inauthentic. It's not you. So the question is, how do we own our dark side? How do we break free from the hypnosis of the masses? I hope I painted the picture clear enough for you to start seeing the danger and the drawbacks of not owning your dark side.  We can go deeper with that, for sure, but just for the sake of keeping this focused right now and keeping this to an understanding that your dark side is the real you. There's nothing to be ashamed of here. There's nothing to hide, really. But it is a thing that you are hiding. It is a thing that you are minimizing. It is the thing that you are apologizing for. It's the one thing that is controlling and dominating your pulse, every single day of your life. It's controlling your income right now. Your key relationships. It's controlling everything. It's actually controlling the level of energy you have right this very moment. Because the more you're suppressing, the less you're being you, and that’s draining. It’s controlling your emotions, your mental capacity, It's controlling your immune system. It's controlling everything. It’s controlling your marriage, it’s controlling your parenting, it’s controlling the efficiency in your business, your stress levels, how well you manage your team.  So if you want to be free, truly free as a human being, this is worth owning. This is worth mastering, for sure.  So how do we do it? Let's start by understanding a few simple things. I'm going to give you some practical things you can do right away.  There's only one way to not have it be your dark side anymore and that’s to bring it into the light. And by the way if you didn’t know the definition of Satori it means enlightenment. It’s a moment of clarity. So let’s illuminate your dark side shall we? Let’s make you unshakeable. How do we shed some light here? Right now. Not years from now.  First, the moment you see where and when and with whom you’re being inauthentic, just by observing it (with no judgement) things start shifting. You’re literally starting the pruning, and cutting away process of your inefficient neuro connection. You’re literally re-molding your brain. You can just start by acknowledging it. You can see, you can have clarity of where and when and with whom you're apologizing, where you're being fake, where you're not being bold, expressive, where you're minimizing yourself, where you're tippy-toeing, where you're trying to have people like you.  Let's just make it clear, this is not about being offensive. It's not about being disrespectful. It's not about attacking people. Attacking and judging comes from a place of protection. Attacking is a protecting mechanism. I don't need to get my point across by attacking.  A lot of times, when people feel a need to defend themselves, to protect themselves, (when they perceive a threat) they feel like they need to attack. I was having a conversation with a new client a few years back. I started working with. She's a doctor, and she works with all these famous people. I said something to her, and I said, "Really?" I just used the word, "Really?" Immediately, she jumped into, "You don't have to shame me." I'm like, "Whoa, whoa, whoa, relax. I'm not even in the slightest bit trying to shame you."  I said, "If you feel triggered and you feel shamed, it has nothing to do with this moment. I have zero desire or intention to shame you. Shame lives in the past. You’re being triggered from the past, because nothing that I ever say or ever do is designed to shame anybody."  I don't have any judgment if what you’re doing is good, bad, right, or wrong. I'm looking at how is it working for you? How is it serving you? Is it expanding you, or is it minimizing you? That's what I'm attacking, if I'm attacking anything. It's easy to get, hooked into something. Directness can have that impact on people, because they feel, “Ooh, I'm going to be exposed”. The first step to owning your dark side is to have the clarity and awareness of where and with whom and specifically when you're doing it.  When you're apologizing. When you're being fake. When you're protecting yourself. When you're doing all those things, that's number one.  Number two: We must tell the truth about it to someone who can (who actually has the ability) and wants to see and understand you. Someone who cares about you. Meaning, someone who’s able to see you with all those things that you've been trying to hide, all the things you've been trying to change about yourself, to not lose respect, love, and appreciation. I actually had a conversation with one of our podcast listeners this week where this became very apparent. She is an entrepreneur and mom and her mother in law was shaming her for being enthusiastic about building her company. She didn’t think that’s how a mom should be.  Not a very uncommon scenario. This listener of course felt frustrated and judged because she was sure she wouldn’t blame her son for working and building his business.  So she had a choice to be apologetic and tippy-toeing, shrink herself to appease her mother in law, or to continue to be inspired and know she could build and amazing business and be an amazing mom. And actually an even more present mom because she was fulfilling her highest values; being a mompreneur. So we've got to first acknowledge and see, be aware of, when and where and with whom I am minimizing, apologizing, being fake in any way, shape, or form, trying to change who I am. Tippy-toeing. Number one. Number two, acknowledge it. Own it. Tell the truth about it to someone who can see you. This is the place of courage, being vulnerable enough to share your flaws.  I don't see them as flaws, but to be able to communicate it here, the things that you've been trying to hide, the secrets that you’ve been taught are flaws is key here.  A great way to know what those things are is to ask yourself, "What are the things I don't want anyone to know, Don’t want to tell anybody? What are the secrets I don't want anybody to know about me?"  Those will be the things to talk about with the people who can see you. I was talking to a guy the other day that wanted some help with his thinking around his business, and he was not getting enough traction and making the money he wanted. He had spent a lot of money to be in this entrepreneurial mastermind but felt stuck because he wasn’t getting the help he needed. So I asked him, what’s something you’ve been hiding or trying to keep a secret? I said it’s dominating you right now, and it’s controlling your income because it’s lowering your worth. Anything in your nervous system that is minimizing you will control how much money you’re making”. He’s like, “It’s weird, the moment you asked me, this feeling popped up and and I know exactly what it is. My sister has a severe handicap, I’ve judged her for it. I haven’t felt I could love her fully because of it, and I’ve felt ashamed and ashamed of her”.  The moment you're exposing the guilt and shame, they're no longer in the dark, meaning we are seeing it, and you're able to own it. When someone can see you, and appreciate your vulnerability you’re making it possible to dissolve things you’ve been carrying around for decades.  It's easy to identify it and be honest with yourself about it, which is obviously the first step when you're seeing it, right? But to dissolve the guilt or shame, what’s powerful and what you want to do is share it with someone who can see you with it. This is your practice. I’m talking about this because most people are not getting how these things (thoughts and emotional charges) are weighing them down and holding them back from the business growth they want, the family they want, and fulfillment they want. Most are not deliberately stepping forward and practicing this. Mostly because they didn’t know, but also because it’s scary and counterintuitive. It’s the complete opposite of what most people have been taught.  Most entrepreneurs I know pretend to be better than they are. Further along than they are; more successful, making more income, more everything. When I say pretending to be better than you are, I'm not saying that you're not amazing. You are. You've been pretending because you've been hiding the other side, thinking that is a “bad” side, a wrong side, a flawed side, a weak side.  So you want to come across better than. It’s completely normal based on the conditioning you’ve had.  That's not owning your dark side. That's apologizing for it by pretending, disowning it and putting up a facade, right?  An example of that would be. “Hey, how are you doing?” “Oh, everything is great. I'm doing this, and I'm doing that, and life is amazing. That's being polite, because you're not being real.  It's not that something can't be going great in your life. Of course, things can be amazing in your life. That's not the point. This is when the truth has to be there, it’s a different level of truth. I’m not talking about being a victim and always complaining and bitching about your life.  I want you to understand. I’ve been apart of so many groups; masterminds where people pay a lot of money to be in them, and so many of them hang in the Facebook groups fishing for praise, they share their wins but still feel empty because it’s empty calories. I’m not interested in building more fakeness or inauthenticity in people. Or supporting the growing addiction.  Hey I want you to be focused. I don’t want you to get distracted.  You need to have space; mental space, emotional space a community space where you can be fully, brutally honest and real. That does not mean that everything is going to be super cool and everything's going to be great all the time. You need to be able to own those things, without coming from a victim mentality but from curiosity, from exploration and desire to grow. Not from complaining. Not from a feeling sorry for yourself place. And I know you don’t like that place anyway so I don’t need to explain that. So I'm not after that. I'm after a place where you can be seen, fully seen. To be understood It's hard for people to do that on social media. Which is why we’ve built our community. By the way if you want to know more about our community you can go to halfass to badass.com and join our VIP list for when we open the doors. Cool? I’ve got to tell you it frustrates me when I see so many entrepreneurs not having the tools, or the community to deal with this. Of course, we want to encourage people, but we also want to understand on a deep level that when you’re aligned with you core values, you’re inspired from within, you don’t need some outside motivation to take action. You may need to remove friction and overwhelm and have efficient strategies for optimization. But when you’re aligned with your highest values, your core, you don’t need me to motivate you. You’re getting that, right? I don’t need to remind my boys to play Minecraft or push them to draw the things they love to create. They are compelled and inspired. They come to me and share their latest creations. “Look dad, look what I did. Hey dad, I created this new cool character today”. Believe me I know people want to be nice, but we need to start recognizing our own inner drive of why and how we do it. Because if we don’t it’s like we’re walking around literally with a fake mask of a smile and nobody gets to know anybody. There’s a separation and lonely feeling, rather than connection and intimacy. That’s the price of being inauthentic. And it’s not your fault when you are because we can all be a bit inauthentic, if we’re honest.  We’re trained to be this way, and most often it has the opposite effect of what we want.  We just need to recognize when it happens so we can let it go. The moment you own you dark side you’re free my friend. And I want that for you. In this conversation, well me talking to you, I can’t interact with you as much as I like to, which is another reason why we created our community so I can get to know you and support your entrepreneurial journey.  So until you join us you've got to practice to be brutally honest and own your dark side. Stop trying to look good, stop trying to impress others for the sake of gaining love, respect or appreciation. It’s exhausting and won’t get you very far. It will just leave you empty. It’s an addiction you want to break. And I know a lot of people have a hard time admitting when they have an addiction. But let’s be clear, anything you and I do that we keep doing and seem to have a hard time stopping, is an addiction. Let’s just tell the truth about it. No more hiding. No more pretending things are “so amazing” when they’re not. Are you with me?  Yes, you want to deliberately grow and uplevel your business, uplevel your relationships, right? You want to deliberately grow your well-being. Be intentional, right? I’m all for it. That’s how we Badasses do things. We don’t want to halfass anything. But you’ve got to recognize what’s driving it.  If you want life optimization, business optimization, this is not the place to look good my friend. I need to have that level of brutal honesty with you, because otherwise, I can't help you. And I know if you’re still listening to my rant today, you have some skin on your nose and you have the courage to be honest with yourself, right?  So number one, we have to know and see when we're doing these things. And two, tell the truth to someone who truly cares about you.  I promise you one thing, it's amazing what happens when you liberate yourself. When you free yourself from the chains of your past. You have access to parts of you that has been shut down for years.  I was speaking to one of my pro athlete clients. She’s a Tennis pro.  When we integrated her dark side. She became unapologetic and completely dominated the court. She stopped tippy-toeing. Stopped minimizing herself. And stopped putting her competitors on a pedestal.  And as a result she made it to the finals in one of her tournaments which was the first time in over a year. Listen, my friend, owning your dark side means owning you. All of you. If you're going to own what you think is positive, you need to also own the things you believe are not so great. But remember the so called “bad” stuff that others may have shamed you into believing was just negative, has its equal polar opposite positive. It has just as many benefits as drawbacks, and that’s the truth.  But you have to make a shift in perspective. You can’t hold on to old lies about yourself. This is where the power lives. This is where you freedom lives.  Hope this has been a powerful listening session for you, and I hope you will share this with someone you love. Thanks so much for listening, and until next time, OWN. YOUR. DARK. SIDE. Bye for now.

How do you become a Badass Entrepreneur, Spouse, and Parent? Is it something you’re born with and can anybody acquire the skills? In today’s episode of Halfass to Badass the tables are turned and you will hear Satori be interviewed by entrepreneur, psychoanalyst, wife and homeschooling mom of five C.C. Evans Puglise. She’s also a fellow Badass listener of our podcast and you will hear her ask Satori some challenging and interesting questions.  Here are some of the awesome things you will hear in this episode: Find out Satori’s perspective on being a Badass and why so many stay mediocre. Listen to C.C. Evans Puglise as she asks Satori personal and challenging questions.  Learn how Satori takes on victimhood and how it affects your business, your marriage and your parenting. So listen here to find out how Satori coaches the best and how you can have an opportunity to apply and talk directly to Satori about creating badass results in your life and business.

Here are some of the awesome things you will hear in this episode: Find out how to break the fantasy of living someone else’s life. Find out how to remove friction, stress and overwhelm.  Learn how Satori sees work-life balance and how it looks in his life. --Script-- What is balance? So many entrepreneurs talk about work life balance and how important it is. But according to who’s definition? In today’s episode we’re going to talk about why a balanced life is a lie and why you don’t want to be seeking it If you ever find yourself struggling with how to organize your thoughts, maybe you’re overwhelmed with how to prioritize or feeling stressed about what to focus on I want you to know, first, you’re not alone. Second, if you want a more effective, more meaningful structure to your day, today’s little chat will give you clarity and give you a new perspective on the idea of work-life balance.  I did a google search on work-life balance and I received 1,690,000 results in a heartbeat. Most entrepreneurs before they start working with us have a million plates spinning at all times, and they have a hard time structuring their thoughts, and don’t know how to remove the growing stress in their life. They work so hard to have a functional family. They want a thriving business, but there’s a constant battle between dropping and picking kids up from school, driving them to after school programs, keeping a clean home, cooking, having date nights, fitting in their meditation or yoga, making sure everyone in the family feels seen, keeping up with their social life, while not dropping the ball on their finances, making sure bills are being paid. You know what I’m talking about, right? So if we think about it, we can conclude that we’re all striving to keep the plates spinning without dropping or breaking any of them. True? It’s an aim to have a balanced life, fair to say? What’s killing entrepreneurs and families today is the fantasy and illusion of this perfectly balanced life with no stress and no complexities. Instead it creates complexities. Here’s what I mean. Why would we want to create a work-life balance based on some fantasy society, or social media put in front of us? Doesn‘t make any sense. It just creates unnecessary friction. Yeah, let’s overload our kids with activities and playdates so we can be good parents that give our kids opportunities, and let’s post on social media every three hours so we can stand out and won’t get left in the dust by our competitors. And let’s buy every course, attend every conference, and oh by the way, make sure you get those washboard abs and sign up for the next triathlon. That sounds intelligent. No. It makes no sense. So instead of overwhelming and stressing yourself out, judging yourself that you have to be or fit in to some kinda fantasy criteria, wouldn’t it make a lot more sense to strip away the friction, remove all the stuff that in the end just makes you mediocre because you’re not focused and you’re spread too thin. What if instead you were super clear on what really matters to you to your business, to your family and found those core critical areas that really moved the needle for you. The name of the game is called Precision Based Growth. We also call it Deliberate Growth.  Here’s the big picture. We know if we can agree that the money you want, the family you want and energy you want to build a life that is sustainable doesn’t come from doing a million things and doing everything half-ass, but rather doing a few critical things right outside your comfort zone, with focus and intention and being very deliberate. Because this is where the real growth happens. It’s a scientific fact, well known in neuroscience. You with me? Knowing that, then we can also agree that it doesn’t make any sense to give everything equal importance. When you make everything important nothing becomes important. Nothing gets the necessary attention and focus to create momentum. So in the precision based growth approach, you ask yourself, what do I want? What do I really want? Not based on the all familiar past, not what everyone else thinks I should want or create? But based on an unknown, unpredictable future. You’re creating from a clean slate.  Then you ask, in order for me to achieve this what are the core key activities that will help me get there most predictably?In other words, not all actions are equally effective. And what do I need to remove from my life to eliminate friction, to remove stress and overwhelm and accelerate growth? We’re talking thoughts, emotions, habits (internal and external) You may say, “Hey I want to make more sales, I want to bring in more business, have a bigger impact.” And you notice that the first thing you do in the morning is check your inbox because you “think” you have to and you feel bad if you don’t. So it becomes an addiction. But then you realize that you’re no longer going to be a slave and living in reaction to everyone else’s demand, right? So you’re like, “I’m in command of my business. I’m in charge of how I live my life, of my time and how I take care of my family.”  So what do you do? After your morning routine (focusing on your well being, first, of course) your first timeblock for work is now dedicated to building key relationships and closing new business.  This means, you’re now consciously focusing and giving attention to activities that will maximize growth and meaning. It creates a ripple effect. You’re helping more people. Bringing in more revenue. Growing your company. Removing stress. Sleeping better. You’re being more present with your family and more fulfilled. Got it? Here’s what happens when you do this. First, you get tremendous clarity, and we’re cutting out all the unnecessary, unwanted stuff; the thoughts, emotions, behaviors, and habits that got you stuck to begin with and you’re simplifying your life, your business and growing like crazy. You’re removing internal and external obstacles that in the past would’ve slowed you down and even making what would’ve been impossible to achieve, possible. How cool is that? You’re literally changing timelines because when you remove friction, and focus on what matters, everything accelerates. Are you getting this? I hope you do because this is so key to the entrepreneurial life and if you want life optimization. And we create and design this for our clients all the time. Because we know the other road leads to burnout, disease, divorce and disengagement. Not very inspiring. Do you agree? We could of course go much deeper on this, but I just wanted to give you something to spark some inspiration as you think about your life and how you design your work-life balancing act. Because that’s what it is, but it’s not what you’ve been indoctrinated to believe. It’s more like a counterbalancing act.  To give you a peek into how this counterbalancing act looks for me. My office and my work life is mainly from home… and it’s intentional, that’s how I want it. I don’t have to spend two hours a day in L.A traffic, no need to plan when to best leave or come home. And since my 3 boys are world schooled, every morning instead of fighting traffic we take a family morning walk together. We have home cooked family lunches and dinners most days of the week. And very often I can take a break in the afternoon and play with my family in the pool. Have some fresh cut watermelon and enjoy their company. Does that mean I don’t have to focus and take command of my time? Of course not. I’m just very intentional about it.  Does it mean, I never get interrupted? Don’t get asked questions, “Dad can you draw for me, dad can you find my backpack, dad can you wrestle with us? Can we watch a movie?” Are there moments when my boys are playing in the shower, being loud and splashing water all over the bathroom floor and need my help? Yes. But you see, it’s by design. It’s by choice. I have my blocked morning routine. I have my morning team meetings. My blocked key activities before lunch. My timeblocks for when I serve my client. I have my 20 min research time when I might read a book. I do that in the sun in my shorts so I can get healthy light on my body, feed my brain, get some vitamin D and be away from the junk light from my computer.  If you’re wondering if I ever wish to get more done at the end of the day or if there are days when I wish I had more energy or didn’t have to be stuck on the phone with the bank for an hour. The answer is yes, or course. But I look at where do I invest 90% of my energy and focus? And honestly, because my life is by design because I have determined what truly matters to me, where I’m most productive. Where I make the biggest difference. And how I can serve my mission of creating millions of focused and deliberate entrepreneurs that produce more with less - where they have more meaning, productivity and more growth; a deliberate, simplified and fulfilling life and business, I am so grateful. I can’t even imagine doing it any other way.  So many people leave for work early in the morning. Come home late at night when their kids are sleeping, see their spouse maybe for an hour if they’re lucky before it’s time to go to sleep. They only get a few hours to connect on the weekend. Not how I want to live. But nobody gave me this lifestyle or way of working. It was created. Sometimes people make themselves so busy because it makes them feel important. I rather let my mission be important and find the most efficient way to make it happen. You see, only when I have the illusion or fantasy that I won’t have any friction, or when I have imbalanced perceptions do I feel stressed and out of balance.   The dream you want, the body you want, the business, the marriage may never happen if you don’t take command, or wait for the perfect time. What do I mean? When you think “some-day we’ll do that.” “When the kids grow up we’ll take that vacation.” “When we make enough money, then we’ll spend more time together…”. Don’t wait. Don’t wait for that fantasy life that is designed by someone else. It won’t work. It’s has to be your design.  A Balanced life is determined by your values. Not dictated by the painted fantasy of the culture. Never let it get so far that there’s no way back…  The core definition of Balance is stability, equilibrium, to create the correct proportions (which means we may need to add or remove the things that are not in alignment with what is really important to you, not what others think you should prioritize… Let me tell you what balance is NOT... Balance is NOT putting equal focus of your time with your kids, spouse, friends, or work because everything is not equally important to you at this moment in time. That’s just creating an unrealistic expectation on yourself that is not achievable. It will just create unnecessary stress. Are you with me? Balance is not something static. It’s constantly moving. To create equilibrium you’re actually constantly looking for a way to counterbalance. A great example of that is ballerina, right? When you see her on stage and she’s on her toes, she looks so graceful and balanced, right? But if we were to zoom in and have a close-up on her toes we can see a back and forth counterbalancing action going on which gives us the experience of balance. Balance is also about understanding and evaluating benefits versus drawbacks, advantages versus disadvantages. Is this making sense? You’re assessing, and making estimations. This is what makes you adaptable and flexible. But remember, it’s moving. It’s not static. Balance is a constant balancing act of navigating your life and business so that you’re constantly growing (you’re deliberately pushing in one area and not in another to achieve maximum growth). That means that sometimes you will give something disproportionate energy, time and focus. It’s not equal. Or you won’t get momentum. But it’s deliberate, intentional and done with precision. When you hear, “I need to find more balance”. They are saying, I’m not aligned with my values. They are living according to someone else’s agenda. Think more in terms of an act of balancing which means different things to different people depending on what they value. When you’re balanced (or balancing in alignment with your values) you’re poised, you’re equilibrated, moving and growing toward what matters to you most. When you’re balanced you’re in harmony with yourself and your environment (environment includes the people and things in your life.) Think of a group singing together in harmony… they are harmonizing together, and it sounds beautiful. And when it’s off pitch, what is it like? Out of harmony, right? It’s painful. So when you start recognizing and becoming aware of where you’re out of tune; where your work, family and self is not harmonizing you can start to get clear of how you’re out of balance so you can navigate yourself back into the counterbalancing act. It’s your internal and external tuning system when you pay attention. Think of it like the Teeter totter approach to life and business.There are big oscillations from one side to the other (and it’s needed, this is where the growth happens). And other times you’re in the middle doing the balancing act.  Another way of saying that is Counterpoise. Is a counterbalancing force or weight that pulls you back into equilibrium, into balance. Remember, if we look closer, it’s still moving. But you don’t want to be there all the time, do you? And how much fun would that be anyway. It kind of takes away the pushing and the bouncing of the Teeter totter, right? You want both. And it’s in your control. But you’ve got to start by making the evaluation of what is right for you. I want you to explore and evaluate what creates that for you… Before we finish our episode today let me ask you and just answer for yourself as honest as you can… it’s not about giving a “good” answer. It’s about what’s right for you... Are you working too long without any breaks? Not taking time to recharge? Are you not working enough so you’re not feeling productive, like you’re not growing or making progress in your business? What about home? Does your intimate relationship or your relationship with your kids, or friends feel stagnant, like you’ve lost connection? Or do you feel it’s just the way you want it to be? Is your sleeping out of balance? I’m talking both quantitatively and qualitatively. Are the amount of hours and the quality of sleep in place so you feel rested and wake up with energy? Or are you tired? Are your daily activities meaningful, productive, profitable and energy producing? Whatever you answered, is fine. This is not to judge yourself but rather to observe and tell yourself the truth so you can make the adjustments that you and your family, and your team deserves (and when I say your team, I’m talking about anybody whose life is impacted by your choices) Cool? Hope this has been a valuable episode for you and if you know someone who could use a little different perspective and make some counterbalancing adjustments in their life and business, please feel free to share it with them. Thank you for listening and take it easy.

Description: Many people work hard to find balance and to navigate between family, business and their health. How do you find balance? Is it even possible? Is balance just a myth?  Listen as Satori coaches a woman through the struggles of growing her business and find fulfillment behind her work. --Transcript-- You don’t understand Satori, it’s really hard to build a business, to be a good parent, it’s such a struggle to juggle it all, how do I find balance? Hey what’s up my friends, Satori Mateu here and welcome to a Brand new episode of Halfass to Badass. Good morning, good evening, good afternoon wherever you are in listening right now… How do you find balance? Is it even possible? Is there such a thing? I was in a conversation with a client, and she says, “Satori, I get up early every morning to meditate, I make breakfast for the kids, get them ready for school, make sure they have snacks. I have to have everything ready in time so my husband can take them to school. After they leave the house, I put on a load of laundry, clean up the kitchen, vacuum quickly with my handheld because the kids leave a mess after breakfast. I then do my 20 min workout, take a quick shower and by 9am I am at my desk ready to start working on my business. As soon as I get started I’m on a roll and I’m focused, but then I hear the buzzer from the dryer. So I turn that off, throw the clothes in a basket so I can take care of it later. I get text messages from sister. I get notification from Instagram from people I follow. I get private messages on Facebook messenger from a people who are in my entrepreneur group and before I know it, it’s time for lunch and soon after that it’s time to go pick up my kids from school and take them to soccer practice and gymnastics. How am I supposed to get anything done? I feel I start getting momentum and then something comes and pulls me away.  I’ll come back to this conversation in just a moment but first… Let me ask you, how do you juggle all the moving parts of your life? Have you ever stopped and looked at what pulls for your attention? What are the disruptions, distractions and demands (which I call the 3D’s) in your life? How do you take command of your focus and create momentum in the midst of whirlwind? Here’s why this important. If you don’t take command of your focus and you let the 3D’s (disruptions, distractions and demands) run your life, your life will be like a ship without a captain and you won’t be able to weather the storm when it really matters. Is this making sense? If you don’t take command of your focus and fill your day with high priority activities that are meaningful to you, your life will be filled with low priority, stress inducing distractions that are meaningless. And who will pay for that? You will. Your kids will. Your spouse. Your clients. Are you following? You’ll feel stressed, overwhelmed, unfulfilled. Which can take the form of overeating, overdrinking, binge watching netflix, taking 20 min bathroom breaks with your phone numbing your brain with other people’s fantasy lives on social media. You may snap at the wrong people. You won’t be present in your key relationships, are you with me? And that’s just me scratching the surface of the consequences. Back to my conversation with my client… I say to her, “I understand you’re not getting the momentum you want. You’re not moving fast enough and you’re working hard to navigate all the parts of your life, right? Your family, your business, you meditate to take care of your-self. I get it. It’s now always easy. But let me ask you, Who’s life are you living?” “She’s like what do you mean?” “Well, who designed this life? Whose path is this? She got quiet for a moment… “I don’t know. Haven’t thought that.” “I understand, most people don’t. Is it ok if I share some life design strategies with you?” And so we started talking about it and the more we talked about she realized how non-consious, how undeliberate she was living. And she was blown away, the more she saw how she was living according to automatic social norms she had been conditioned to live by. Even though she was an entrepreneur growing her own business. She wasn’t working 9-5 for someone else, but still stuck in unconscious patterns of thinking, feeling and behaving. In other words, habits she had stopped paying attention to a long time ago. When we started looking at her patterns I asked her, “You told me earlier that you feel frustrated when you get messages and feel like you have to answer them right away. What would you have to believe in order to feel this way, what are your thoughts?” “That if I don’t answer right away, I’m rude. Disrespectful. And… That they’ll be upset with me.” “Aha, and how does that make you feel…?” “Even more stressed!?” She starts laughing. Sounds a little bit nervous.” And I said, “That’s right. Here’s what I want you to notice. You’re thinking, I don’t want to be rude. Disrespectful. I don’t want them to get mad at me. Be upset. Right? The moment you think that, you’re immediately sending a message to your brain, that sends a signal to your body making you feel just the way you think, and then your body sends a confirmation back to your brain saying, ‘yup that’s how you’re feeling’ and now you get even more thoughts. And you go, I’m so stressed. I have to respond… and you whip yourself in into an overwhelming loop that just keeps cycling, right? And this is NOT something new. True?” “That’s true. How do I get out of this? How do I stop it.” I said, “Great question. Here’s what I want you to get first. These loops; these thoughts, feelings and behavioral habits are just memorized patterns from your past of how you believe you ought to respond. And you do it perfectly without even having to think about it. It’s automatic. Are you with me? So therefore, your future won’t change. You’ll keep dragging your past into the future and reliving it. It will just become an exact replica of your past, and you’ll just keep triggering stress and survival hormones. Not useful if you want to live a fulfilling life and have a big impact. So the first thing we want to do is to start to deliberately pay close attention to number one, the thoughts, feelings and behaviors that keep repeating themselves. But you’re NOT here to analyze or judge or criticize yourself. Just to observe. I want you to be relentless in your curiosity about watching these habits happening. Got it?” “I got it.” “I said, it won’t be easy because the moment you go into any of these habits you’ll be seduced into the cascade of emotions which got you into trouble to begin with. And you’re so familiar with them because they’re normal to you and you may start justifying them to yourself. Just like an addict. So I want you text me or call me the moment it happens. Cool?” And she did. She was very focused to break these habits and give herself and her family an opportunity to a brand new future. Why am I sharing this with you? Because what my client and I did as we started to unravel these automatic patterns that caused so much stress and overwhelm and leaving her unfulfilled and not inspired by her amazing business she was building, is that she, like millions of others, was living by someone else’s norms. Someone’s else’s standard of how life “should” be like. Balance is not a place without friction, without challenges.  Balance is a place designed and birthed from your values, not based on the projections of other people’s values or social norms. How much you work. How much time you spend with your family. How you take care of your well being, could be questioned by everybody, but it has to come from you and your design. My life is not like anyone else’s. There may be similarities but it’s still fingerprint unique according to our values. We WorldSchool our kids. And in a future episode I’ll go deeper into what that means how we do it. We travel a lot. We can work from anywhere. We’re not tied to a particular place. But we do know we want to live where it’s sunny most of the time and has palm trees. Our team is also mobile. Most of our lunches and dinners we eat together. We work and travel together. It’s part of our kids schooling. I was not lucky or privileged. This is by design. This is how I wanted it to be. I didn’t want to work from home or in a remote office by myself and only see my kids and my wife for an hour at night.  We focus on the same thing I teach inside of our community which is our 3 core pillars. Family, business, self.( Self is our personal growth and physical well-being). This is what we keep focusing on. If it’s not contributing toward it, it’s usually not something we put a lot of energy toward. The biggest takeaway I want for you today is that there's no one life or one business that fits all...or some magic formula. Your life and business is your design. Can you pull inspiration from others? Of course. Just like cooking, there are lots of ingredients to choose from but you can mix in so many ways. Not only that, the ingredients and the amounts and spices will vary, even if you follow a recipe. That’s totally. The key? Don’t feel trapped or forced to follow or subordinate to someone else's expectations. You’re free to make it just the way you want it. Cool? Here’s what I want you do until we talk next time… Start observing your habits. Specifically, your thoughts, emotions and behaviors that are limiting you or causing you to feel stressed. Just notice and be curious without judgement. Ask yourself, “If I didn’t feel stressed, or overwhelmed or worried about this, what would life be like? Whatever images or thoughts that are generated from the question, allow yourself to feel grateful and enjoy that future right here right now. Here’s what I would do to make sure you’re rewiring yourself and pruning the old thoughts. Set a time for 5 minutes and deliberately do this step 5 min before you go to sleep and 5 minutes when you wake up for the next 7 days. I would love to know your results… Hope this was helpful and I can’t wait to connect with you in our next episode. Take it easy!

Let me ask you what do you do, when you have great ideas, a great vision and you want to make amazing things happen in your life, but you’re just not moving there fast enough? Maybe sometimes you feel like you don’t have enough energy, you’re working hard all day long, you come home, you family wants you, your spouse wants your attention, you want to be a great husband, a great wife, and you want to be present with your kids. How do you do it all? How do you make you dreams a reality? In today’s episode I’m interviewing entrepreneur Jay Altman, proud father of 4 kids, married to his wife Kelly of 14 years and together they’re owners of four businesses. Jay grew up very poor in a small farm town in northwest Indiana and is now a self-made millionaire and Author. Jay has guided top level entrepreneurs and executives to achieve phenomenal financial success as well as how to find fulfillment in life. He teaches how to leverage the power of the brain and how to maximize its potential. He’s a master at teaching how to compress and leverage time to accomplish rapid results. He is going to share of cutting edge strategies and tools on how to create some impressive changes in your productivity and performance. Let’s jump into our conversation.

What if your desire to grow your business was costing you in more ways than one? How do you remove overwhelm and stress? Follow as I share what happened to me. If you enjoy this, share it with someone who could benefit as well. --Transcript-- In 2016 I was in 3 different masterminds, at the same time. All I wanted was to accelerate the growth of my business. What happened was the complete opposite. What’s up my friends, this is Satori Mateu and welcome to a brand NEW episode of Halfass to Badass… today I want to talk to you about the smorgasbord of life and how it can either slow you down and create overwhelm, stress and apathy, or save you time, help you compress time and accelerate you on your path to fulfillment. The idea of a Smorgasbord actually originated in Sweden. Pronounced Smörgåsbord in Swedish. And in case you don’t know what it is, it’s a buffet-style feast of multiple hot and cold dishes for you to choose from. It could be so yummy and if you’re really hungry it’s definitely the right place to be. You may wonder, “Satori, what does a smorgasbord have to do with growing my business?!” I’ll tell you, but first, understand, it could also have the complete opposite effect of satisfaction and fulfillment. A lot of times, when you don't know where to start, and you’re starving you can get information overload, which can cause a lot of different problems. Instead of walking away with a satisfied tummy, you're so full and nauseous that you can't fit another piece and you feel like you don't want to eat ever again! Can you relate? Ever ate too much. Ever let your eyes do the eating? You know what I mean? This could so easily happen in life and your business. How do you know you're making the right choices? How do you know when to start? How do you know who you should hire? There are so many opportunities, so many possibilities, right? If you scroll through Facebook or your Instagram feed you will see all the promotions, right? all the ads that will tell you how amazing that program is. I know, they sound so sexy, they sound so good, like they are the best solution for you. Are you with me? How many times have you seen a commercial, and thought to yourself, “I really need this thing? this is perfect.” Once you got it you never even looked at it. I was talking to a client a few days ago, when she said to me, “I'm thinking about going to this retreat…” and the rest of the conversation she was trying to sell me why her going to this retreat what's a great idea.   I said, “Stop, I hear that you want to go. I also hear how you want me to say it's a great idea. But it sounds more like a distraction from what you really need to be doing right now. You simply have three areas to focus on right now;  Grow your business. Grow your marriage, and grow your health. You have all the tools and strategies to do that right here right now. And this is why you hired me. You hired me to keep you focused. You hired me to keep your mindset on track. I'm sure the retreat will be wonderful, and you’d enjoy it, but it's a distraction, and I'm here to tell you the truth.” It’s so easy my friends to get hooked and sometimes not do what is essential. In 2016 I was in 3 different masterminds at the same time. All I wanted was to accelerate the growth of my business. Sounds smart. Nothing wrong with that. What happened was the complete opposite. Stagnation happened. I was paralyzed with information overload. It felt like I was off to a new city every week. Even if I wanted to get something done, I got nothing done, I felt like I was on a treadmill chasing the next level of success. My wife loves staying home with the kids but me not being there created a lot of tension since I was not able to be there to support her or be present with my family. Some months I was gone 3 weekends in a row, hopping from one mastermind retreat to the next, which obviously didn’t leave a lot of time for my family. I mean, a quick Facetime goodnight wasn’t enough for them. I was spending so much time and money on these programs, and if you have followed me in this podcast you know, I’m all about mastery and being a badass, but I wasn’t even halfassing any of the programs. I wasn’t giving any of them the attention and focus they required. On the outside it looked like I was really successful, traveling everywhere… meeting with highly successful entrepreneurs and business leaders but the fact is, I was getting nothing done in my business. Was I making money? Yes, but that is not the only measure of growth in your business. My family was suffering, my wife and kids rarely saw me (and when I was home I was trying to catch up on the things I didn’t implement for my business while I was on the road). My body was falling into pieces. I went to the chiropractor several times a week. I couldn’t sleep. My neck was tight. My back was hurting. I had a chest infection for months. I felt like I had this huge weight on my shoulders. I couldn’t satisfy anyone because I was spread way too thin. The fact is, had I focused on only ONE of these masterminds, and utilizing the coaching and support that was available to me, I would’ve most likely achieved what I was looking for. Instead I was on a never ending treadmill. Each program had its own value, no question about it but it’s like that smorgasbord, when you try mixing all the foods together, over consuming, you end up sick, or stressed or overwhelmed. This is one of the core principles we talk about in our community… because if you want to reduce time and accelerate growth you must reduce friction. Remove the areas that slow you down. I was looking at so many different places for information and it made me paralyzed… I would mix one principle from one program with a strategy from another and optimize none. I decided to focus on ONE program, and not being seduced, exhausted, and overwhelmed… I basically went on a mastermind diet. And focused on creating what I wanted for myself, and my family and my health. I created for my people, for my tribe what I had always wanted. A place where they could focus on growth and results as suppose to just more consumption of information. Focus on what they want without the distractions and being hooked by the new sexy thing. Instead of consumption mode I went into creation mode, to create the very thing that would help my clients avoid the overwhelm and stress I was experiencing and instead be focused on making progress, real progress, not the illusion of progress that can happen when we’re stuck in “busyiness”. I have them stay connected and focused on their core areas of life and business so they make consistent progress and can grow. Don’t just mishmash things together because it will just become a jumble, a mess and confusion that will just slow you down. You got to Focus and commit… on what’s relevant right now. It’s not always easy… I know. It can be hard… Thinking the grass is greener on the other side. It’s not greener on the other side… but just like the smorgasbord it’s easy to get seduced, right? Letting your eyes do all the eating. So to speak. What happens? You get sick because you eat too much, and mixing food that don’t match. Individually they could work, but you have to focus and commit on the essentials. On the things that matter. And you need to learn how to evaluate that. The ads sound sexy, and there are some great marketers out there but I learned that if I don’t implement the stuff I already have, this other new sexy program that is being waved in front of me is just a seduction and will just waste my money and be information on my computer that will never be implemented. My kids are getting more from me. I’m a more present husband. The constant exhaustion is lifted. I sleep better. I’m more focused. My chest congestion (that was stress related) is gone. I stop to notice my kids different personalities as individuals. I stop and take the time to really see their expression in their eyes without rushing to the next thing. Hey, if you’re thinking, “I want some more hands on training. I wish I had someone who could keep me accountable, keep my mindset straight and help me grow.” and if you want to be part of a community of badasses just like yourself, you can go to HalfasstoBadass.com and join the wait list because we are in the middle of creating something super cool, and if you’re liking this experience, the community we’re building will blow your mind, for sure. We haven’t officially opened the doors, yet, but by getting your name on the VIP list, you will be the first to know when we go live. Sound Exciting? We’re very excited. Actually, the more accurate word would be inspired. I can’t wait to share this with you. So it’s super easy just go to HalfassToBadass.com and get yourself on the VIP waitlist. Talk soon!

Welcome to a brand new episode of Halfass to Badass. What do you do when the odds are stacked against you? When your back is against the wall? When it seems like all your resources are gone, and your family depends on you for their survival? How do you deal with the stress, and overwhelm while still keeping your family together? In today’s episode you will hear me interview an amazing entrepreneur, father and husband, Chris Tidwell who brought his family to a new country, starting totally from scratch, hardly being able to put food on the table, or pay the rent, to making over 400 million dollars in sales. Listen to this inspiring story. Let’s jump into the interview...

Description: Once we’ve set an outcome, a goal, a target, how do we predict its achievement? How do we influence ourselves, our family, our team or our clients to consistently move toward the achievement of the target, the big G, the big important goal? How do we make sure we won’t lose momentum or get stuck, or get into the all familiar excitement of the idea of the goal, just to have it wear off and become just another disappointment? Here are some of the awesome things you will hear in this episode: Find out your path to close the gap of your most important targets. Find out how to make sure your goals are not just hype but actually happen. Learn how Satori took on one of the most challenging industries to succeed in without the key skill required to win. So listen here to find out how Satori coaches the best and how you can have an opportunity to apply and talk directly to Satori about creating badass results in your life and business. Once we’ve set an outcome, a goal, a target, how do we predict its achievement? How do we influence ourselves, our family, our team or our clients to consistently move toward the achievement of the target, the big G, the big important goal? How do we make sure we won’t lose momentum or get stuck, or get into the all familiar excitement of the idea of the goal, just to have it wear off and become just another disappointment? Hey what’s up my friends, Satori Mateu here, welcome to a brand new episode of Halfass to Badass. This is part 4 and the FINAL part of our Dominate 2019 series which is about finding the key activities to predictably hit your targets, how to use your brain for maximum achievement… If you haven’t listened to the previous sessions of dominate 2019. Go check it out and make sure you do the assignments because it will not only make a lot of sense to you but you will also be able to make significant progress. Sound good? Before we get into the training l want share with how I implemented this in my life in a couple ways… In 2001 I decided I was going to record a musical album. I wanted to become a solo artist. There was just one problem… I didn’t know how to sing. I never really sang growing up except I really wanted to. As a teenager I was in a band where I played guitar and they always told to me not to sing. The only place I sang without people making funny faces was by myself in the car. I was very self conscious about it. I always dreamed about being able to belt it out. I mean come on, I grew up listening Bon Jovi, Whitesnake and all the cool 80’s rock, right? But one thing I had learned being a world champion in Karate is, always learn from and train with the best. And I remembered when I was around Tony Robbins that he had this vocal coach that was supposed to be the best in the world. Well that was not an understatement. He’s been the vocal coach to every famous artist you can imagine, from Michael Jackson, Def Leppard, Eminem, Chicago to more current artists like Selena Gomez, Gwen Stefani, Demi Lovato, Lady Gaga. He even taught Bradley Cooper to sing in the movie a Star Is Born who had no vocal experience or talent at all if you ask him. I knew what I wanted. The target was clear. I was focused. But if you know what you want, even if you know why you want it, but you don’t take any action, more important have specific, strategic activities you consistently implement, the chances of getting what you want is just a fantasy. I booked a private lesson with Roger Love every week for almost two years once a week, sometimes twice a week. And he wasn’t cheap, I can tell you that. But this was important to me. I would do his vocal warm-ups every day. I would block time to sing by myself for two hours every day outside of my lessons with him. I would sing on the drive to and from his lessons. I would record my voice and listen to it. Most of the time I didn’t like how I sounded, but I kept practicing, kept making adjustments I would sing after famous male and female voices to get a bigger range in my voice. In 2003 I released a musical album. I recorded ten songs. I wrote the music, the lyrics, played the guitar, and the biggest part of all, I sang all the songs. I had a single playing on the radio. Focus without execution leads you to a town called nowhere. Let’s jump into the training, and get clarity on how to close the gap on the goals you set. How to go from living in a fantasy to an actual achievable experience you can enjoy. Oh, before I forget, I got two cool things for you. First, if you listen to this and you’re thinking, “Hey I want some more hands on training” and you want to learn more and be part of a community of badasses just like yourself, you can go to HalfasstoBadass.com and join the wait list because we are in the middle of creating something super cool, and if you’re liking this experience, the community we’re building will blow your mind, for sure. We haven’t officially opened the doors, yet, but by getting your name on the VIP list, you will be first to know when it’s live. Sound Exciting? We’re very excited. Actually, the more accurate word would be inspired. I can’t wait to share this with you. Second, at the end of today’s episode I got a surprise, so stick with us to the end. Now, before we jump into the training… here’s the intro, let’s do it. Ending After Training... Awesome! How’d you like that. Hope this Dominate 2019 4-part series has been valuable for you, and that you got some clear insights. More important, that you implemented what you learned. Did you stop and do the assignments? Did you answer the questions? If you didn’t get to it. It’s so easy to put things off, I know. I don’t know how many times I’ve listened to amazing information and then done nothing with it. Listen, this is the key if you want to close the gap to your most important goals. Anyway, if you haven’t set goals that are in alignment with your values, go back and listen to part 2 of this again. There are some additional key concepts to talk about here, that matter. One is to create a scoreboard for yourself or your team. If you don’t know how to win and if you don’t know where you are (if you’re winning or losing it becomes really tough to stay on track or even keep going. I mean, just imagine going to a game and there were no scores. You’d probably lose interest pretty quickly.) Second, key principle is time blocking. If you want to make massive progress toward your most important targets and get there, you want to make time blocking one of your non-negotiables. This means blocking big blocks of time daily toward what you want. And you protect that time with your life. Like I did with my singing. Same thing when I wrote my book. Or creating this podcast or anything else that matters in my life. You want to do the same for the things that matter to you. Ok, remember I said I have a surprise at the end of today’s episode. Well, I intend to keep my promise. If you thought this training has been powerful and you want the complete recordings of Dominate 2019, including the Q&A, and the assignments that came with the training, I’ve made them available to this Badass community. You can just go to SatoriClass.com but that’s not all, when you get Dominate 2019 today, you will also get a special invitation to be my guest in our next LIVE training of Dominate. How cool is that? Again, just go to SatoriClass.com and get Dominate. In Next episode of Halfass to Badass, I have a special guest so make sure to tune in. Talk to you soon.      

DESCRIPTION       In today’s episode you will hear how get clear on what kind of goals to set. You’ll also understand how to be inspired from within and how to now be distracted by outside demands or let it stop you from achieving your goals. Here are some of the awesome things you will hear in this episode: Here are some of the awesome things you will hear in this episode: Find out how to set goals that matter without ever having to motivate yourself to follow through. Find out how to the keep components to to set and reach goals successfully. Learn how to take part of a community to help you stay on track and continue to make progress. So listen here to find out how Satori coaches the best and how you can have an opportunity to apply and talk directly to Satori about creating badass results in your life and business. How do we set goals we are compelled to move towards? How do we make sure we take consistent action toward our targets without needing outside motivation or reminders? How do we relentlessly keep hitting our targets and stay on track without distraction, with minimal friction and without being swayed by other people’s demands? Hey what’s up my friends, Satori Mateu here, welcome to a brand new episode of Halfass to Badass. This is part 3 of of our Dominate 2019 series which is about setting targets and know how to predictably hit your targets without hard work and the 24 hour hustle mentality… If you haven’t listened to part 1 and 2 of dominate 2019. Check out episode #14 and 15 as I believe it will give you a lot of clarity and aha’s. Sound good? My whole childhood was filled with memories of being broke, broke on multiple levels; broke struggling not having enough money, broke struggling to keep my family together (my parents divorced when I was five, always talking shit about each other, putting me in the middle and trying to get me on their side. Later in life they became close friends. My mom even sat at my dad’s bedside when he was in a coma dying in a hospital) I didn’t grow up with a model for success, but I knew there was more to life so I made a commitment to learn everything I could in the area of human development, business growth, health, relationships, productivity and so on. But as I started studying change work, success and how to create fulfillment and how to achieve meaningful things, I realized that there was a lot of mixed experiences with setting and reaching goals and outcomes. I noticed a lot of people setting goal and not achieving them, I also noticed the resistance to even setting goals to begin with. And I also paid attention to when I set goals that I achieved and when I didn’t and what was the difference? Why did follow through some and not others? Why do you follow through on some goals without any resistance while others feels like you can’t even get started? Let’s jump into the training, and get a sneak peak on what I believe are the critical components to succeeding long term. If you listen to this and you’re thinking, “Hey I want some more hands on training” and you want to learn more and be part of a community of badasses just like you, you can go to HalfasstoBadass.com and join the wait list because we have not officially opened the doors, yet, but by getting your name on there, you will be first to know when it’s live. Sound Exciting? Now, before we jump into the training… here’s the intro, let’s do it.

Ever wondered why you say you’re going to do something, “I really should do this” and still don’t do it? Why some things are a real struggle and you have to force yourself to get it done? Have you also noticed there are certain things nobody has to remind you or motivate you to do? This episode will give you the answer...   Here are some of the awesome things you will hear in this episode: Find out what your REAL values that drive you everyday and own them. Find out how to remove the roadblocks that stops you from focusing on the right things, Learn how to take things that so easily can leave us feeling guilty because we’re not doing what everyone else wants or demand from us and turn it around. So listen here to find out how Satori coaches the best and how you can have an opportunity to apply and talk directly to Satori about creating badass results in your life and business. Boom! Hey what’s up my friends, welcome to a new BONUS episode of Halfass to Badass. In today’s episode you’ll hear me teach a very important section from a 4-hour training I did for a live audience on New Year’s Day 2019. It’s part two of this training so if you didn’t hear part one go back to episode 14 so you can get the big picture. Part two here is about removing the roadblocks that stops people from focusing on the right things, the things that so easily can leave us feeling guilty because we’re not doing what everyone else wants or demand from us. In this training I help you identify your core values. I use a series of questions I learned from my friend and mentor Dr.John Demartini. It’s a great set of questions to give you clarity. I have removed the live Q&A and coaching, I did a lot of hot seats with the participants but I want to protect their privacy so what you will hear is the training component. My suggestion is that you listen and  go through the training and actively do the work. You may want to stop and take notes after I ask the question. There are some natural pauses in this training. But this is a workshop so let’s get to it…. Before we do… here’s the intro Values are the things you've learned to make important. Values are also the voids in your life. In other words, the areas where you feel things are missing, something it's missing and you feel compelled, you feel driven to fill that void. If I go back to my personal story to you give you a little background, I was not supposed to be here, technically. You may have heard the story, my mom was going to do an abortion, when my grandma walks in and tells her to go home and not do it. Literally, she's on the abortion table. A decision from my grandma and, a decision for my mom changed the trajectory of everything. Right? I'm here, but throughout my life, my mom told me many times  that her life would've been so different, her life would’ve been so much better if she wouldn't have had me. Better education, better job, whatever. Right? I grew up thinking that I shouldn't be here, thinking and feeling guilt, shame, all kinds of things, which led me to minimize and hide and literally undervalue myself and walking on eggshells. I don't know if you know what I mean by that, but you know, walking on eggshells is like you're walking and you're being careful, right? You're trying to not piss people off. You're trying to not disappoint people try and not do things that's going to rock the boat. So I grew up that way in many ways. Even though I also have the other side, which was very unlike this, that inner part of me that was, that was growing stronger, which is like the part of me who wanted to be rebellious, right? A part of me just wanted to do the opposite. I didn't want to tippy-toe. I just wanted to be loud, right? I just wanted to do things to challenge people. I had this great epiphany where I literally saw this stuff. The void was the feeling of not being good enough. The void was this feeling of not feeling that I was worth enough. And that became part of my mission; to help other people own their worth, right? Which also has to do with owning my worth. So it's a void. It's something missing. We work really hard to fill that void, right? Freedom is extremely important to me. Something that I value highly. Freedom to be able to do what I want, when I want with whomever I want, and not having anybody telling me what I can and cannot do. And that's really strong in me because that's a void. There's a perception of something not being fulfilled. So we chase that void to fulfill our values. That's one way of looking at it. So for that point, I want you to think about your values, right? Because values is what you've learned to make important. Like I said, usually based on your voids, and things you believe to be important and that may be missing. So you work to fulfill on those voids. Sometimes that may come from someone telling you, “This is right, this is wrong”. And you learned that if I do what they want me to do, they'll be happy with me. Right? If I please them, they'll be happy with me. They will smile at me. They will tell me, “I love you. I love you son. I love your daughter.” You'll learn to value something because someone else values something. Someone that you respect, someone you admire. Okay? If you admire and, respect someone, you may adopt their values because you believe it will buy you love and attention, respect, safety, all kinds of stuff, right? Therefore, I want you to identify, what are your values? And sometimes, it's not so easy to identify them because we lived for so long with our own values, being dominated by other people's values. Once you remove the guilt and shame, you start realizing, “Oh, I like this. Oh, I want that”. And you start seeing things and experiencing things that you may have denied yourself a long time because you believe, “I can’t”. I can't behave this way because then people won't like me. Or at least they will, they won’t respect me or they may not want to spend time with me”. Right? Anything that's going to try to pull you away from your tribe. But if you believe, and if you think that your tribe, really cares about you, I will like rethink that a little bit because, and I'm not in a bad way. I'm saying they care and think about themselves just like you think and care about yourself. We all have our values, that people live according to their values. Don't ever think for a moment that people try intentionally to live into your values. People live into their own values. And some of them will meet somewhere, right? They’ll be able to coexist, which is great because that way you can contribute to each other. But people try to fulfill their own values, not yours. And that's sometimes, it’s like taking a cold shower, right? It really wakes you up when you start seeing that, and it's not a bad thing, right? It's not a good or a bad thing. It's just a way for you to realize that you're going to want to fulfill on your values, on your voids, on your desired targets. While others are going to try to fulfill on their desire, their voids, desire and targets, right? So just get connected to what that is for you. So here's what I'm gonna do. I'm going to ask you a few questions and I want you to go grab a pen and paper, quickly. Or write on your phone, or computer. Capture this. I'm going to ask you a few questions and I just want to do, to be as present and as as honest as you possibly can. Before we, get started with the questions, I want you to just stand up for a moment. Stand up wherever you are right now, stand up and shake your body. Shake your body out. And what I want to do for a moment, really quickly, and if you don't know how to do this, just trust yourself. Listen to your body and just go with it. So we’re here right now. We're going to stand up and you can stand right now like you feel complete certainty in your body. Complete certainty. Stand like when you're complete conviction in your body and you don’t question anything. Stand the way you stand, when you feel complete conviction, when you own your body breathing, the way you breathe, when you have complete conviction, when you feel unshakeable, when you're standing strong, breeding tall, and put the look on your face like when you have certainty, when you have conviction, when you feel guided. Stand they way you stand  when you know you are unshakable, where nothing can stop you. I want you to breathe the way you breathe, when you can feel it. I want you to stand that way right now. Breathe it and feel it. Put the look on your face when you have that and if you need to just put a smile on your face. Put a smile on your face like when you own it, when you know, when you have conviction, when you have certainty, when you have zero question in your body. Just own yourself right now. Own yourself at this very moment. And what I want you to do, and we just going to take a few seconds on each one. About 30 seconds in each one. Just so you get to yourself to think and just write them down, right? And this is not meant to be the only time you do this. I want you to go deeper with this stuff but for the sake of our training and you being able to do this. I just want you to go for it. Okay? So grab a pen and paper or your computer or your phone. And what I want you to do right now is to stand up or sit down with energy, and I want you to answer the question... How do you fill your space? And what I mean by that is the things that really matter to you, you don't hide, right? The things that matter to you, you keep around you, right? Like I have medals from when I became a world champion in karate from all of my years of competing, right? I have all these medals. I don't have them, in sight. I don't have them on my desk. They’re somewhere in some box, somewhere. Because they're not relevant. They don't really matter to me right now. The things that really matter to you, you have around you. Because if I look around my space, what matters to me are my books, my computer, my phone. I have things on my wall, that I've written down so I can serve you. Things that help me create frameworks and stuff like that with sticky notes. Books. Not any kind of books. There are a certain kind of books. Certain things you have around you….it may be pictures, maybe memorabilia. And maybe moments of travel, maybe something that you have. And I want you to write down the three items you fill your space with most. Think about that. What are the three items you fill your space with most? And if you've done this before, go deeper. Get more clarity around this. Okay, don’t, just don't sit there and think, “Oh, you know, I've done this”. Just get more clearly. What do you have around you? What dominates your space? Get more clarity on it. What are the three items you fill your space with most. Okay? Second question. How do you spend your time? The question really is, what three actions do you spend your time on most? People say all the time, “I don't have time to do what I really want to”. The truth is, they're too busy doing what is really most important to them, right? And what they think they ought to be doing isn’t really what's most important. This is a key thing to really look at. I want you to shift your mind around this, right? You find time for things that are really, really important to you. Somehow you figure it out. That's the thing sometimes we may not see it, right? We may not see it because we are hypnotized to think, well, “I really want to do that”. No, you don't. If you really want to do that, you will be doing that. You are not doing that. Therefore, it's not that important to you. Don't lie to yourself thinking that that thing is important to you when it isn't. Now you may show it in different ways and let me give you an example of that, right? So I spent a lot of time doing work, right? I love doing work. It’s not for the sake of doing work. I was asking myself this question the other day. “What was the market insight or incident as to why I started doing what I do?” And these words came to mind; because I saw a solution to human suffering. I saw a solution to human suffering. That's why I'm doing what I'm doing today. I'm trying to fill that void. I'm trying to fill the thing that's missing. I'm not saying that people don't have problems and challenges. That's not what I'm talking about here, right? Cause I don't believe we live in a world that doesn't have challenges. But there's a big difference between suffering, right? And having to overcome obstacles and challenges in life. But that's what I saw. I saw a solution to human suffering. So I spend a lot of time, energy and focus on that. And so somebody who walks in into my home would say, “You don’t spend a lot of time with your kids”. I do spend time with them. And the time that I spend is focused on connecting with them and giving them the love that I want to give them. But if you compare me to my wife, you'll be seeing completely different patterns, right? What truly are her values? What she demonstrates is the kids are most important, right? And we show that in different ways. So the vehicle that you use to, to demonstrate your values is not a sign of what you don't value, or what you do value. Right? But what I'm saying is this, if you say you want to, lose 10 pounds, 20 pounds, 30 pounds, I don't care what it is, right? You say you will lose weight. Right? But you're not taking walks. You're not caring about what you put in your mouth. You're not moving in any way. You don't have any activities. What you're saying is that I have a fantasy about losing weight, but I'm not really that interested in it. I actually do value comfort more than moving values, eating whatever eating means, comfort, security, whatever that is, right? I may enjoy connecting with my wife on the couch more than I like going, let's say rock climbing. Look at it and see, where do you spend your time? What are the three actions you spend your time on most? So here's a time to be brutally honest with yourself. It's not about judgment. So let me give you this little idea here... Don't look at this as a judgment. Be Curious, curious about this. Come from complete curiosity. Go like, “Huh? Interesting. Yeah. I just spent a lot of time over here. I say I want to spend time over there, but I'm spending time over here”. What are you actually spending time on? Okay, not what you think you should be spending time on, but what you actually spend time on. Question number three. How do you spend your energy, and what gives you energy? So which three actions do you spend energy on, right? And that also gives you energy. And the reason I'm saying that is because a lot of times we, we know that when we doing something that we love doing is fuels us with energy, right? When we're doing some that we hate, we can be completely drained and exhausted. That's a sign, a very clear sign. Because the things that you value bring you energy. The things you don't value, drain your energy. That's something you really want to take into account. Really be clear on that. In fact, when you do something you value highly, you have more energy afterwards then when you started, because you're doing something you love and you're inspired by it. So which are the three actions you spend your energy on and where do you get your energy? Write down the top three. Next. How do you spend your money? Same thing here. You find money for things that are valuable to you, but you don't want to spend money on things that really are not important to you. So your choice about spending money, tells you a great deal about what you value most. So think about that because there are no victims here, right? There are no victims here. And we always pay things in the order of priority on how we actually value things. We may not think about that, but we do. For me, for the last, 20 plus years, I've always had money for books. I've always had money for education, for trainings, courses. I always find money for that. If I’m going to travel, I find money for that, right? People that smoke always find money for cigarettes. If you think about it, people that say they're broke, always find money for cigarettes, right? People that drink always find money for alcohol. We always find money for what really matters. When I say what really matters, what you believe or you perceive matters, right? So what are three items you spend most of your money on and always find money for? Don’t write what you wish or hope the answer to be, I want you to think of what you actually spend your money on. Not what you think it should be or according to someone external authority or social idealism. The keys identify where or how you truly spend your money. Be honest about it. This is just about being curious, Huh? Hm. That's what I do. Huh? Interesting and curious. Be Interested. No judgment, no criticism here. Just be completely curious because this will start to show you a pattern of where your values really are as opposed to what you think they should be. Okay. Next question. Where are you most organized? Okay, where are you most organized? Think about that. So we bring order in organizations and things that are important to us and we have chaos and disorder with things that are low on our values. So think about where do you have the greatest order? What do you have the greatest organization right in your life, in your business? Because that will give you a true sense of what matters to you. Whether that's how you eat, with you're clothing, right? Your wardrobe, your business, your finances, your spiritual rituals, your cooking area, your home. Where do you have most order? What are the three areas? All right. What are the three areas or three items, where you're most organized? Key, very important. Look at that. Okay, next one. Where are you most reliable, disciplined and focused. Okay, so here, this is one is critical. This is really important, one. Again, these are all these questions I'm giving you all just triggers to be on for you to see where the value is, right? This is not about social idealism and we're not talking about, integrity, honesty, being nice. We're not talking about that stuff. We're talking about the real stuff here. The real stuff that is asking you that your life is already demonstrating, not what you've been trained like a good dog wagging your tail and being a good puppy. No, no. We're talking about where you actually are honest and truthful about what you value, right? So where you are the most reliable, most disciplined, and most focused,  are the things where nobody has to remind you or, push you or cajole you or in any way be, “Hey, go do this”. You don't need that. You have an internal discipline, your internal reliability, you're doing it right because you love those activities. Which three activities are you most reliable or disciplined at doing? What are you, where do you put your focus? Nobody has to remind me to have this conversation with you as this very moment, right? Other people, probably millions of people right now are lying somewhere with a hangover right now. You are not because you are here. You may be hungover, I don't know, but you're still here. So it demonstrates what you value. You're getting this? That make sense? You're here because of your values and I wish, believe me, I wish we could have millions of people in this conversation, right this very moment? Because millions of people would really get a lot of value from this conversation. You agree? All right. Unfortunately, most chose something else, but not everybody wants to be the best and everybody wants to, I mean, they may want, again, values, they may want to be a pro, they may want to be elite. They may want to be amazing, but they're settling for many different reasons, right? So you're here for reason, right? You're showing up here for something. For me, teaching, training, reading, and again, not reading about anything, reading about these kinds of things, neuroscience, personal productivity, behavior, right? All this kinda stuff that makes performance go to the next level. I love that. Therefore, I'm here on this conversation right now with you and, not laying in the bed with a hangover. Okay? So what are the things that nobody has to remind you of? Nobody has to push you. Things you do naturally. Write those three things down. Okay, next one. What dominates your thoughts? Think about that. What three things do you think about most? And when I'm saying this, I'm not talking about negative self talk. I'm not talking about, you know, judgment and criticism, beating yourself up. I'm not talking about fantasies either. I’m not talking about the things that you should do or ought to do, I'm talking about what dominates your thoughts. What three things do you think about most? This what we're talking about today, this dominates my thoughts. I think about this in some way, shape, or form all the time. All time. When I see an interaction with people, I look at what they're doing, how they're interacting. I'm making evaluations based upon performance, based upon values, based upon, you know, things that are going to make things better. Okay. So what's dominating your thoughts? Which three things are you thinking about most? And a good way to think about this is also what are some of the thinks you think about most? That dominates your thoughts that also, somehow, doesn't have to be fast, but slowly being brought into reality, right? It's not a fantasy. If I wanted to become, a tennis pro, but I don't take lessons and I don't, take any action towards becoming a tennis pro, it's probably more of a fantasy, right? My thoughts are not dominated by it to the degree that I actually take action on it. I read about business growth, business strategies. I read about personal development. I don't read as much personal development anymore, because most of the stuff that is out there is unfortunately crap. But I do spend a lot of time researching and finding studies, things that have been proving the things that I've been teaching for years. But I'm looking for the edge. And when I see, I look for messaging, marketing messages because I believe that if I can influence the thoughts, feelings, and behaviors of people in a way that's going to serve them, that's gonna make my work so much more powerful. So I always find ways of, how can I say this in a more powerful way? How can I say this in a more efficient way. That's how I think. Okay, next question. What do you visualize most? Again, I'm not talking about fantasies. I'm talking about what you visualize for your life, right? For your life, your Business, for your family, for your body that is slowly but surely coming and true. Okay? In my case, I visualize myself teaching this kind of stuff and what am I doing? I'm teaching this kind of stuff, cool, huh? So think about it. What do you visualize most? What do you actually visualizing that you're moving towards? I'm not talking about you laying down in your bed visualizing Unicorns and money raining from the sky and it's materializing, right? You're swimming in cash in your bed. That's not what I'm talking about here. I'm talking about what what kind of things am I doing consistently that is actually demonstrating that it’s  happening. So I'm not just visualizing. What are you visualizing and, surely making real. What are the three outcomes? Three outcomes, three dreams, three goals, three targets that you’re most visualizing and realizing. It can be anything. It can be eating healthy. You see yourself being full of energy, right? It can be running your business smoothly. I don't know what you visualize, what do you visualize most? The next one, what do you most often talk to yourself about? What do you most often talk to yourself about? What are the internal conversations you have with yourself? And this may require a little bit more focus. What are you most often talking to yourself about? And I'm not talking about negative, self talk, I'm not talking about, fantasizing, making yourself, something you’re not. What do you talk to yourself about most? What are the three outcomes about your life, about you? How you love your life to be, What do you talk to yourself about most? Write it down. Okay. Here's another question. This question is a great trigger because in demonstrates a lot, think about it. What do you talk to others about most? I picture this in a couple of different ways. One, I noticed when I'm in a group of people and I'm just zoning out when I'm not there, that's a good sign that whatever they're talking about really is not in my value. It's not an interest to me. I'm not curious to know more about it. And then there's other people conversations that I lean in and you physically lean in and you want to engage, you want to participate in the conversation, and notice what that is about. Another way of looking at it as that. What are conversations that are so boring that if you can cut in, if you could jump in and cut in with something else, what would that something else be about? What's the one thing that you would want to talk about instead? Which three topics do you keep wanting to talk to others about most? Write that down. Like, what are you talking about in social settings? What do you like? Notice when you get bored and notice we can get engaged and know what those topics are that you want to talk to people about. Write it down. Okay. Next question. What inspires you? Think about what inspired you in the past, who inspires you? Think about maybe a person who inspires you? What is common to the people that inspire you? What does it reveal about what you value most? Which three people or maybe three actions or outcomes that inspire you most? What is common to them? We're looking for your values. We're looking to see what is important to you? So what inspires you? What are the top three things that inspire you? Again, not what you have learned or think should inspire you. What actually inspires you? What is your life demonstrating inspires you? I'm not looking for idealism here. I'm looking for real. I'm looking for authentic. I'm looking for raw. I'm looking for the truth. When you listen to you and not to your environment, what inspires you? Next question. What are the most consistent long term goals, that you also realize? Think about a long term goal, a long term dream, a long term vision, a long term thing that you want, that you're also consistently moving towards. To do what I do today. I've been doing this for over 20 years. I mean I've been doing this since 1994 and in different forms, right? Whether as a martial arts teacher or doing what I'm doing today, it's all about training, moving towards things that's gonna help me become physically, mentally, emotionally, stronger, faster, sharper. It doesn't mean that that's has to be you. I'm saying what is it for you? What's a goal? What’s the most consistent long term goals that you’re also realizing. Write down the top three. Okay, next one. Last one. What do you love to learn about most? What topics do you study? What things inspire you the most when you read about them? Learn about them. Like I know exactly. If I would go into a bookstore, Barnes and Noble, any bookstore around the world, I know where I want to go first. I go to history books. Just kidding. I won't, right? I go to the areas that are psychology, personal growth business. Something about it and just I guess I'm just drawn there and I just look at the covers and I like to smell the books. That's how weird I am. I just think books smell good. The paper smells good. Opening a new book. Think about what is it that you love to learn most about? What is it about? What section in the bookstore? If you go online and you're searching for something, what don't you search for? Is there a certain kind of TV show or documentary you subscribe to? What’s something the top three answers to these questions will help you reveal your highest values? You look into my library books, you'll see business, personal development, health, relationships. You won't see romantic novel. You won’t see, cookbooks, well there some, but they are not mine. You won't see books about knitting or you won't see books about how to fix a car. You won't see books about politics, but in someone else's library you would, and we don't care about other people right now. We care about you. What do you love to learn about most? The top three things write it down. How’d you like that? Did you answer the questions. If you didn’t go back and do it. Remember change is not going to happen by listening to me passively. Actively get engaged and you will change how you think, feel, act and massively impact the success and fulfillment you’ll have in your life. Next week… We’re going to get into part 3 where we get super clear on why you may have set a financial goal, business, health or relationship goal, and not achieved it and how do you change that? How do you set goals in alignment with your values so you move in one direction, and don’t get stuck in taking one step forward and two steps back? How do we stop feeling like a failure? How do you accelerate and create goals or targets you can depend on? I’m also going to reveal the big G? What’s that? You got tune in to next weeks episode of Halfass to Badass! Talk to you soon!

DESCRIPTION       In today’s episode you will hear how to dominate your life and business and not be dominated by it. You’ll also understand how to pick the right targets, the right goals and why so many of us struggle to achieve them. Here are some of the awesome things you will hear in this episode: Find out the what the people who win BIG today think and how they act differently. Find out how what you can ALWAYS do to get yourself out of the whirlwind of the day to day. And see how Satori reveals the secret to setting the right goals. So listen here to find out how Satori coaches the best and how you can have an opportunity to apply and talk directly to Satori about creating badass results in your life and business. INTRO… We have a problem that most people don't know they have and it's causing a lot of pain for business owners.It's causing pain for leaders for individuals for moms and dads in how they raise their children. Boom! Hey what’s up my friends, welcome to a new episode of Halfass to Badass. In today’s episode you will hear me in a training I did for a live audience on New Year’s Day 2019. It’s a training I’ve done every New Year’s Day for a few years now to get people to Dominate their life and business and take command right off the bat on the first day of the year. I know this is the day when most people have a hangover or they made a bunch of promises they know they won’t keep. And I want to change that. You may have heard me say that over 50% of Americans make new year’s resolution and already by the time we hit the end of February, only about 20% are still on track. And it just keeps going down after that. Not only did I do a four hour training (this is not going to be 4 hours) I also follow up and keep them accountable and focused every week for 90 days after that. And in this years training we had some amazing results. Some created changes they haven’t accomplished in years. Some may seem easy or small but for others they are huge. The key to understand is that whatever change you’re trying to make big or small it matters, especially, if you haven’t been able to follow through in the past, right? Think about it, most of the behaviors we don’t want we’re addicted to. We either don’t know how to stop them or we think we can’t.    We had a woman from Scandinavia, an amazing entrepreneur create a new morning routine, where she got up two hours earlier (which also meant a different evening routine. She used to go to be 2 or 3 in the morning and fall asleep in front of Netflix) and she dedicated that time in the morning for self care, and she also loves to sing. Much more fulfilling to her,  instead of starting the day with emails and social media, you agree? We had a Russian Entrepreneur that blocked off 4 hours of her work day, the first 4 hours in the morning to get her most important projects done before getting distracted by other people’s demands. She also during these time started publishing by going live on Facebook everyday and delivering her message. And that, was huge for her because that was really uncomfortable and nervous, but she did. Amazing accomplishment. Another business owner started making health a priority, drinking more water, taking daily 20 minute walks and committed to making 2 new business connections every week. These are just a few of the accomplishments off the top of my mind. Anyway, follow along, take some notes, and at the end of today episode I have a special surprise, so stay with me. Let’s cut to the training session, but before we do here’s the intro. --Script-- Okay, welcome to dominate. And this is about the roadmap to your business and your life, your income... Your whole life and your business is all integrated. So I'm not going to separate them. This is all part of your, of your journey, your life journey. This is really a systematic way of taking control of how you think, how you feel, how you behave so you can achieve really what you want and what really matters to you. And this is going to help you put you in charge of your dreams, put you in charge of your goals so you can dominate your life and not be dominated by it. I know you know the word domination, been used in many different ways, but I really, I really mean this in the purest sense. If you don't take control of your thoughts, if you don't take control of your  behaviors, your habits, then someone else is going to take control over them, right? You either dominating or being dominated, right? It's just a law of life. This training, this workshop is for you to make sure that you're not leaving your dreams, your thoughts, your feelings, right? The things you want for your life, “hoping” for it to happen, not something you can look back on and say, “It” didn't happen. All right. And it's also not about beating yourself up. We all have experiences of disappointment, right? Of goals and dreams that have not been met. We all have that. And most of the time it was not even your fault, really. It wasn't. I'll tell you why in just a moment. I want to start off by saying that because we live in the world that is moving so rapidly, right? Yet it may feel like you're standing still. Like you’re not moving toward what you want. Fast enough. That makes sense. Right? We live in this world, where we're, so many of us are overwhelmed, overworked, we're spread thin and we have a million plates spinning at all times, trying to make everything important. And as a result, nothing becomes important. Nothing gets the necessary focus and attention and therefore, momentum slows down or stops, right? And that's where we stop. We beat ourselves up with judge yourself and criticize yourself. We think we should be further along than we are and all these different things that complicate things. So today I want to demystify that and I want to clarify so that there's a way for you to set your intention and your focus on the right things and it's not the right things for me is what's right for you. So the people that are winning in today's marketplace, in today's world, they there are narrowing their focus, they're not going to wide. Everyone else is going wide, and they're lacking precision. So today will also be a small introduction to my precision based growth training. The people who are dominating, and crushing it today, have more of a sniper approach. It's very, very targeted. And everyone else who are, you know, losing battles, getting killed in the marketplace, are setting fantasy goals without a clear strategy for execution. Whether that's in your personal life or whether it's your in your professional life, it doesn't really matter. It's all the same, right? Because it still requires you, it requires your thinking, requires your feelings, requires your behaviors, right? The actions, if you're proactive or reactive. It all matters, right? So if you're caught in the whirlwind, right, of the day to day, you're going to be stuck there just like everyone else. And we need to be able to remove ourselves from that and take control and dominate our own thoughts, our own feelings and behaviors in order to change things. So that's why this really matters, right? Because we have a problem most people don't know about, and I think this is critical. We have a problem most people don't know they have and it's causing a lot of pain for business owners. It's causing pain for leaders for individuals for moms and dads in how they raise their children. The problem they don't know they have is that we've been indoctrinated and trained to adopt others' values rather than our own, right? We're trying to pursue others dreams, believing that they are the right dreams, the right values. And it's kind of a “good girl”, “good boy” syndrome that is dominating our thoughts and feelings and our behaviors and therefore, our results are going to be impacted, or the lack of results are going to be impacted. Right. We've been chasing a social conditioning, a fantasy and you can see it on social media all the time, right? I was having a conversation with a guy the other day, right? We're looking at social media and we see these pictures of these, you know, beautiful homes, beautiful cars, beautiful bodies. These are like moments, snapshots. And we believe this is the life that this person lives. And we don't understand that they have turmoil, they have disappointments, upsets and all these other things. So they put this person or this, you know, this guru on a pedestal, thinking they are a certain way and that they don't have the other side. And if you believe that, this is the time to demystify it because it's not true. We have all areas of life, right? And so we need to start getting clear on that. Even though you know that intellectually you can stop and think about that because you may have been chasing the wrong target. You may have been chasing the wrong goals. And when I say the wrong goals, I'm not saying that they're wrong because in of themselves, they may be wrong for you. And if they're wrong for you, they're wrong, right? If you've been chasing it because other people want you to chase them because your mom, your dad, you know, your boyfriend, your girlfriend, your cat, your dog wanted you to achieve those goals, you're chasing the wrong target. Okay? So this is not about beating yourself up. I want to clarify this. So going back to what I told you in the beginning here about why it's not even your fault is because of this. Because if you have set targets, goals, ideals, right? Social idealism that you have chased. And if you're chasing those because someone told you you should or because you've been so indoctrinated, so hypnotized to believe, to value that thing and you're not achieving it, it's not because you can't it’s because it really doesn't matter to you. You just believed it mattered. But you were chasing a lie. And that may sound kind of harsh to say, but I just want you to think about this. Why am I saying this? I'm saying this because if you don't start by identifying who you are, what you want, what you truly want, right? When I say truly want, I'm saying not based on a fantasy on what we might believe will give us more respect, more appreciation, more love, more significance from other people, because then we'll be chasing the wrong targets. So if you want to achieve the kind of goals and dreams that truly matter, that create a meaningful life and where you can be in control of your life, of your business or your health, and not be seduced, then this is what we're going to dive into today. Okay? So let me start first by just getting into the seven areas of life. You've probably seen many different versions of this, but I'm going to share these areas with you because I think they are the areas where most people want to make improvements. I'm going to classify for you how you can make these improvements or how you make these shifts, right? That you want to have happen. Before we do that, let's just go into the areaa so you can at least see them. We have 7 areas to look at. The first one is your mental area. Your mental capacities and your ability to focus or decision making. Your ability to handle the stress, your ability to have clarity, your mental capacity, right? Your mental focus. You may want to improve that, right? You got business and career. The business you’re in, the career, vocation you have, right? That's another area we can set goals and targets  You can use different words. Targets, goals, outcomes, dreams. Okay. Then we have your financial area. Your financial life, how you acquire money, how you manage money, how you invest your money, right? Your income. Then we have the relationship area, right? Your relationship with yourself. Relationship with a spouse, relationship with kids, your family, your mom and dad. Relationships. Sisters and brothers. You may have goals in that area, right? And we're gonna be able to answer a question around that. Meaning so we understand what, what you want. Like what's, what's one thing that you want to accomplish in the area of relationship? I don't know what that is. We're going to clarify that, whether that's more intimacy, better communication, right? I don't know what it is for you, but that's the one area. And then we have socially. The social area or being social, being with other people. Not directly connected to your closest family, right? People that you meet out. It can be work relationships, it can be friendships, it could be educational, it could be all kinds of people that you meet, right? It can even be social media relationships. Then we have there your of your physical area, right? Your physical health, your energy. How you physically feel. And we all know that, right? We would that if you don't feel good physically, nothing else really feels meaningful. I mean, I know this year's been quite a challenge for me in many ways physically. And it just makes it harder to enjoy life. Physical pain. If you don't have the energy to move, right? If you, your brain is not active fully, that's gonna impact you. Are All these areas going to impact you, right? So physical health, your vibrancy, the amount of energy that you have or the lack off, right? Whether it's a weight goal or muscle gain that you want or you just want more energy, I don't know what it is for you as this physical area. And then we have the spiritual area. The spirit spiritual area is one of those areas that people have in their 7 areas of life and sometimes they don't even know what it is. And they sometimes don’t know how to pinpoint what it is. There are many ways of describing it. In my perception of spirituality, there's no difference between inside, and outside. It's all the same. It's all part of being here. I also look at it as a way to live in alignment with your values so you’re congruent with your values and be able to contribute those values to other people as well. That I am congruent and aligned with who I am and be able to share who I am with other people to contribute to other people's lives. So that's the way I describe it. Which makes it more solid to me, not so abstract. Also something I can be more in control over and not leave it to other people or entities. So those are the seven areas. And this is what I'm planning in this first section today, to look at those seven areas, but also cover values. And the reason I want to cover values is because it's critical. That's what I'm going to go into right now... How’d you like that? Like I said, I have a surprise. Tomorrow I’m going to release a BONUS session for you where I will walk you through how to identify your values so that when you set goals, that they are aligned with what you’re going after. Sound good? So make sure you tune in to tomorrow’s bonus session on how to clarify your values. If you find this challenging and you want more clarity and if you want us to help you get with more clarity, focus and accountability go to TalkToSatori.com fill out an application, and we can get you on a call and get you to the next level. Again that’s TalkToSatori.com  Buy for now.   If you're wanting to grow and scale your business you're probably studying a lot. That's great. You're probably studying all the different strategies out there, right? That's also great. But the hardest part is figuring out how to remove overwhelm and friction and get done what matters without burning yourself and without killing yourself in the process, right? That's what I struggled with for a while until I learned the secrets of Precision Based Growth. So if you’re wondering how Precision Based Growth can work in your business or life, I created a special opportunity for you to get on a call with me to get you on track with the right focus, and more important, how to maximize growth, maximize efficiency and simplify. You’re not alone. Wanna talk? I’m only one person, so this is on a first come, first serve basis. Spots are extremely limited, so if you’re serious and you want me to personally answer your direct questions.You can apply for your spot by going to TalkToSatori.com. Again, that's TalkToSatori.com.

DESCRIPTION       In today’s episode you will hear what happens when a famous personal development guru hides his identity. You’ll also understand how the “shoulds” in your life crushes your success and fulfillment. Here are some of the awesome things you will hear in this episode: Find out the what NEVER to do if you want real success. Find out how what you can ALWAYS count on people doing. And see how Satori reveals what to look out for when going for the next level. So listen here to find out how Satori coaches the best and how you can have an opportunity to apply and talk directly to Satori about creating badass results in your life and business. What does it mean to live life on your terms? To have the life you want? The business you want? The marriage you want? The health you want? Can you really be fulfilled without it? Hey what’s up my friends, Satori Mateu here and welcome to a new episode of Halfass to Badass! Good morning, good evening, good afternoon, whenever you’re listening… Let me ask you, what does it mean when you say, I should do X I should do Y I should do Z? If you live in the world of, “I should do X” meaning, I should be a better husband I should be a better wife, I should a better mom, dad, I should be a better leader, I should eat better, I should workout, I should work harder, I should be a better marketer, I should love sales I should be a better “whatever”. I means, you're not living according to your values, according to your standards. According to what YOU want your life, your business your health to be about. What it really means...you’re living in reaction to other people’s demands and expectations. That my friend, will never leave you fulfilled, never give you the life you want. It will always leave you unfulfilled, unsatisfied and empty. Think about it...People will always tell you what you should do, how you should live, what you should focus on, what you should pay attention to, how you should run your business, where you should live, What kind of partner you should be. How you should parent. what you should think, feel, or behave like. People will should all over you. And I know you do that to yourself as well. People don’t do that because they’re mean, a lot of times they are well meaning people. But a lot of times people do that because they want you to live according to THEIR values, based on what THEY have learned is the right or wrong way to live, to think, to do business, to take care of of your family. Sometimes you believe that s*** because you believe it's the right thing, because you don't know clearly what you stand for what you want. And you believe, if I do these things, I'll receive the appreciation, the respect, the acknowledgements from my your peers, my family, my friends. People will love me. That's just not true. They’ll be happy, satisfied, there may not be friction, because you’re doing or behaving according to their blueprint. So, you may feel appreciated for a moment, but it’s not real. You’re not living your version of your life. You’re a puppet. If that pushes some of your buttons. Good! I don’t want you to sit here passively and unmoved. What a waste, right? Listen, stay with me. This is for you. A lot of our clients who come to us have done a lot of personal development work, they have invested a lot time, energy and money both into their personal growth as well as their business growth, hired the gurus, right? And they followed the step. But still something is missing, they're not achieving what they want. I don’t want that for you. Understanding something conceptually is great, but it’s not the same as living it or being it. I was speaking to a new client the other day, she’s a successful entrepreneur, a mom of three girls and her husband has a successful business of his own. But she’s struggling because she knows she has so much more to give, she’s reached a certain level of success and now she’s stuck trying to figure out her next level. And she says, “I've spent all this money on courses, seminars, conferences. I’ve done a lot of personal development work, hired business coaches and, I’ve even joined high level masterminds where I’ve paid $25,000...” I said, “Stop. You haven’t gotten the results you were after, you feel disappointed, you’re frustrated, you’re still stuck, you’re overwhelmed and your spouse thinks you wasted your money.” She starts laughing, “I guess this is not the first time you hear this?” “That’s right. They sold you the fantasy that you were going to hang out with this great group of people, (which I’m sure they were) that were just like you and that the “guru” the person selling you on this program was going to hang out with you, teach you their secrets, that you were going to rub shoulders with millionaires and that your life was going to be totally different. I get it.”   I said, “I know. I understand. And a lot of times they puff themselves up (overvalue themselves), meaning charge a lot more than the value they provide. Which really means, the fantasy they sold you and what they actually deliver, doesn’t match. I get it. It happens. It doesn’t mean that everything and everyone out there is bad. That’s not what I’m saying. There are some amazing teachers out there. But you gotta be selective. “Here’s the thing”, I told her,”If you listen to anybody telling you what you ‘should’ do, and don't think for yourself (and align with what matters to you), you’re going to spend years trying to achieve something they want, instead of achieving something you want to achieve. I’m going save you years of struggle and frustration, of pain, by getting you clear, first on what powers YOU up. Who cares about what powers me up, that’s not going to change your life. We need to  understand, truly understand your real core values, and in order to do that we’re going to need to unlearn who you “think” you should be, or outha be. Because with all the success you’ve already achieved there’s a major gap between what you show the world and who you are when you are alone. Even that version of you (the alone version) is not clear of the truth, is this making sense?.” She’s like, “What do you mean?” “Well, the version of you even in your darkest moments, is based on a bunch of lies and expectations you have on yourself, that you’ve learned, based on how you think you “should be like” or “must” be like to be worthy of the love, appreciation, or respect around you. That’s why you’ve been carrying around the mask for so long. So even when you try to analyze yourself (which I can tell is exhausting to you) you don’t who you are. And how could you know, right? You’ve been told all your life how you “should be” How you should think and feel and behave. Right? How you should run your business,  how you should parent your girls. And if it’s not your family and friends, society, social media, the news, the government will be quick to tell you. Are you with me?” “Yeah, I have a lot I want to accomplish in my life, I have big vision. I’m passionate. I don’t want to be stuck anymore. I want my husband to support me. I don’t want to be in a battle feeling like a bad mom or wife, that I have to sacrifice one or the other.” “Yeah of course you don’t. Which is why we have to take control, take command of all those overwhelming pieces that are just looping in your head.Our first step here is for you to evaluate what to focus on, where you get your information, who you need to bring into your life (and save you decades of struggle) which is why you hired me, and we need to clarify and understand what YOU want to create and build, what really matters to you and what’s going to fuel your fire without all the should’s.” Our first week working together was all about unlearning, unwiring all the crap, all the shoulds she had been driving herself nuts with for a lifetime. (Things she didn’t do anyways, but thought she had to). Are you getting this? Let me ask you, what are the things you think you, “should” do or “oughta” do or “have” to do that drives you nuts, overwhelms you, that stresses you out and that you’re still not doing?! But you think you “should”. Or if you’re doing it, you hate it? It doesn’t give you energy, it drains your energy? Slows you down. Maybe you don’t even know why you’re still doing it. Are you following this? When we remove the facade of how you appear to the world and uncover the version of you that you feel aligned with, this is when you become unshakeable, this is when your badass life is even possible. There are so many leaders, so many presenters, thought leaders, experts, entrepreneurs who have a built an identity in the world of how they “have” to show up and so they have this massive inner conflict because they feel like a fraud. Their whole persona is built on being, “Mr or Mrs, “Success” so when they go home to their families, they have to deal with this other person who is aggressive, emotionally unstable, and this my friend, creates conflicts and destroys families. And it doesn’t have to be this way. I was working with a very big personality, a very famous and successful personal development and business guru. And on stage he was always portraying this flawless personality but behind closed doors he was explosive and hot tempered. He would lose his shit on his family. Then he felt guilt, shame. Judged himself. And it created a lot of friction. This is not unusual. It’s very common. The problem is not the actual behavior is that he felt forced to hide it. All this shame around it, “What are people going to think about me? I should be this kinda well put together successful person that everyone sees. But I’m not.” All this internal turmoil and conflict. Once we started closing the gap of this “fantasy persona” he felt forced to be, he became a more present, more poised, more balanced person so that the person on stage and off stage was one and the same. This is how he could have a more fulfilled and inspired life, rather than living in constant internal friction and conflict. Because on the outside nobody knew because they all put him on a pedestal. They liked to believe the fantasy. I’m asking you to stop chasing fantasy people, stop trying to live up to other people’s expectations and demands of how you should be and get clear on who you want to be without the fantasies, “shoulds”, “ought-to’s” “musts” without the mask. Same thing with this podcast, I can't please everyone, and I have no desire to please everyone, the truth is, I don't want to please anyone! All I want is for you to take control, take command, to dominate your life, your business, you family, YOU and your stinking thinking. Because if you don't, you'll end up living a mediocre, Halfass life, and at the end of your life, wondering, what did I do with my life? Not a place you want to be. I believe it’s not a place ANYONE listening wants to be, you agree? I hope this was valuable, I know it is, I just hope you make it important enough, to not just listen to me passively, for your entertainment, I hope you DO something about this. So what can you do? Well, a few things. Send this episode to someone you love, someone you care about because you are not alone with these struggles. And if you lie to yourself thinking you’re a totally aligned, and have no struggles, then look again, Because I have not met a single human being that is friction free, always in command and never controlled by internal conflicts. But the people I know and I love to fight for, are the people who can tell the truth about it. No need for shame. No need to hide. No need to make some perfect exterior, but who can stop and say, “I want more, I know I’m made for more. I have so much more. I’m not going to live in regret.” And they have the courage to DO something about it. That is a Badass. And that is what makes a Badass Life even possible. Are you with me? People have been asking, “How can I work with you? How can I get more of this, is there a way to involve my family, my team? Without paying $250,000. This is so important. Is there a more hands on, interactive way to be part of this Badass Community where we can bring people together?” And believe me, I know with a lot entrepreneurs and builders of any kind (families, businesses),  it can be a path where you feel alone and disconnected at times, where you’re misunderstood. How do you keep growing your business, stay connected with your spouse and your kids without the bumps and the bruises of building something meaningful. It can be tough, right? People feel neglected, like they are not a priority, they don’t feel supported. How do we deal with it? How do we keep growing? How do we feel seen on this continues path of living a Badass Life? I’ve listened. We haven’t opened the doors, yet, but if you enjoy these conversations I’ve had with you so far, if you want more of this, but with interaction, and be able to ask me questions and hear others like minded, just like you get mentored by me, you can get yourself on the waitlist to Badass Nation. Just go to HalfassToBadass.com and join the waitlist and when the doors are ready to be open, you’ll be the first one to know. Cool? BOOM! How’d you like that? If you're wanting to grow and scale your business you're probably studying a lot. That's great. You're probably studying all the different strategies out there, right? That's also great. But the hardest part is figuring out how to remove overwhelm and friction and get done what matters without burning yourself and without killing yourself in the process, right?That's what I struggled with for a while until I learned the secrets of Precision Based Growth.So if you’re wondering how Precision Based Growth can work in your business or life, I created a special opportunity for you to get on a call with me to get you on track with the right focus, and more important, how to maximize growth, maximize efficiency and simplify. You’re not alone.Wanna talk? I’m only one person, so this is on a first come, first serve basis. Spots are extremely limited, so if you’re serious and you want me to personally answer your direct questions.You can apply for your spot by going to TalkToSatori.com.Again, that's TalkToSatori.com.

DESCRIPTION       In today’s episode you will hear and uncommon truth as to why most people are unhappy, dissatisfied and unfulfilled and how to shift it. You’ll also understand how to unveil the mask. Here are some of the awesome things you will hear in this episode: Find out the what NEVER to do if you want real success. Find out how how a simple truth can change it all. And see how Satori reveals the 3 steps to lasting fulfillment. So listen here to find out how Satori coaches the best and how you can have an opportunity to apply and talk directly to Satori about creating badass results in your life and business.  --Script-- Good morning, God evening, good afternoon, whenever you’re listening to this… How are you doing? Really?! Think about it... I’m asking because I’m here to inspire you to be self-aware… to have some introspection, to be present, to get a clear perspective and not just be on auto pilot. Is this making sense? I’m here to inspire you and challenge you, because that’s where the growth happens. That’s where progress lives. Yes? Now, let me ask you, how many people do you know that talk a big game? Think about it. If you’re anything like me you probably see and hear this all the time, don’t you? Because we live in a world of mediocracy, our system is built on rewarding mediocrity. I see people all the time that say, “Satori, I want to stop overdrinking”, “I want to lose weight”, “I want to make more money”, “I want a great marriage”, “I want a great business”, but they’re stuck, talking about it, they’re stuck, complaining about it, they’re stuck pretending. They don’t have the drive and hunger to follow through. Do you know what I mean?  So I know by you listening right now, I know you’re committed to a Badass Life, you want more out of life, you want to take your life, your business, your health, your income, your marriage to the next level, right? You’re not settling. I mean come on, you wouldn’t be listening to a podcast about being a badass, otherwise, right? You’re investing your time, energy and emotions to be here with me right now. You’re choosing to be here right now, right? You could be doing ANYTHING else, but you’re not. You’re listening to me right now. I don’t take that lightly, and neither should you. I appreciate you investing in you. So let’s take being present to a new level, shall we? Is that cool with you?  We all know we need make decisions to invest in ourselves if we want to make real progress, make real transformation and growth happen, isn’t that true? So before we get deeper into today’s episode I just want to start by acknowledging you and say, I am really grateful that you’re investing in you right now. I’m grateful to be able to share this moment with you. So acknowledge yourself for being here… come on you can do it! It’s not corny or silly. If you haven’t listened to other Halfass to Badass epidodes go back to episode one and you will know why I’m doing this… Today, I’m going to reveal a secret, but before I do…  Let me ask you a question… and I want you answer as honest as you can. Do you want more...? Really! I know you want more! You want more out of life. More out your business. More out of YOU?! More energy. More Productivity. Better focus? How about your relationships? You want to STOP fighting (arguing, being disappointed, getting upset) and having conflicts with the people you actually love? You want to be happier, more fulfilled? Of course you do or wouldn’t be listening, right? It’s healthy. It’s how you were born. It’s your design. To grow. To evolve. People tell me all the time, “Satori, I want to make more money”. Or they say, “I’ve made the money, I have all the toys, why am I still miserable?” “I want to find true love.” “I keep pushing and pushing and no matter how much I succeed, no matter how much I accomplish, I feel like something is missing. I am tired man of wanting life to be a certain way and not getting there.” “I want to stop fighting with my husband.” “I want to stop arguing with my wife.” “No matter what I do, it’s never enough. I can never make her happy. I can never satisfy him.” “I don’t want to be angry and frustrated with my kids all the time”. But you know what? It’s like I said, most people just talk about it. And I have discovered something REALLY important: Wanting it just isn’t enough. The fantasy is NOT enough! If it was, we’d all be millionaires, billionaires... We’d have perfect bodies, be superass happy Have amazing kids that always do what we want and the love of our lives right next to us. The truth is…. Most people are NOT. After working with hundreds of thousands of people from more than 80 countries, to be specific I can tell you with absolute certainty that… Most of us are unhappy (dissatisfied, unfulfilled) Stressed Depressed Angry all the time Disappointed Addicted to food Alcohol, sex smoking, coffee Maybe other less obvious drugs… Anger, control, power With NO IDEA, how to escape the pain. WHY are most of us not where we want to be? And is not the first time we ask that question And it’s not the first time we look for a solution either To feel happier, right? To be more successful. Because we all want to feel more... More fulfilled and find a deeper meaning in life. And I’m NOT talking about the fleeting moment that feels like happiness, But isn’t. The one that comes from sex, alcohol, shopping or other forms of entertainment or addictions. I am talking about what creates that SUSTAINABLE long lasting genuine fulfillment that just keeps growing and expanding – EVEN during tough times. When is it your time? I believe this is your time right now. So what’s missing? And when I ask that question a lot of people get bothered because they are confronted with a primary fear that life will never be what they’d hoped for. And we’re constantly comparing our lives for significance. Think about it… We work so hard to show others how perfect our lives are—how special we are. It’s so conditioned into our culture. It drives me nuts, how insane it has become on social media. Who has the biggest mansion, the most expensive car, the hottest wife, the perfect kids. “Oh you have that… just look what I have. I have a private jet and look how fun my life is”. Nothing wrong with having these things. It all depends which lens you put it under. People get so sucked into it. Marketers use it all the time to position themselves. Magazines, commercials and people all around us love to show off this perfect family or lifestyle – that we have our shit together. But most live in an illusion, trying to paint a fantasy that is not real—for one primary reason—so that others will like us, appreciate us, respect us and think we are great and worthwhile. We work so hard hiding who we really are, how we really feel and defend that image until the end. We want to live the life we see in magazines, on Instagram, on social media, period. And when it doesn’t happen we get extremely disappointed. It’s a trap! I’m going to tell you something, most people I work with are not like everyone else. They’re searching, they have this gnawing feeling that there’s something else, that there’s more. They have this entrepreneurial mind, but they don’t know how to break out of the mold, to remove the facade. There is a difference between how they appear and how they live. Who they are. Do you know what I mean? You know what I’m talking about? They want to break free from the chains of their past. They’re tired of wanting their life to be a certain way, but not feeling they are getting there. But they know there’s a next level for them. If you’re like many people I know you can relate, can’t you? I wasn’t always the most sought after and highest paid turnaround guy, mentor, consultant and advisor; helping people to go from a Halfass Relationship to a Badass Relationship, or from a Halfass business to a Badass business, simply put, I wasn’t always the guy taking you from a Halfass mindset to a Badass mindset. I’ve been blessed and had the opportunity to help over a million people from 80 countries around the world with my message and at this point in my life I would have to be an idiot if I didn’t see patterns in human behavior and the pain so many people live with, but pretend doesn’t exist. As many of you may know I have been fortunate to have Tony Robbins hire me to increase revenue and helped build his brand, and I helped spread his message around the world for many years.   I’ve also worked with many other experts and thought leaders behind the scenes, who I thought had extraordinary principles. I even moved my whole family to Georgia one time, so I could drink the knowledge straight from the well. That’s my level of commitment and dedication to you and all the people I have the opportunity to serve at a deeper level. Unfortunately, a few months into it was revealed to me he was not living the way he was teaching and he wanted to control everything I did. Not very productive, and also not possible when one of my highest values is freedom. So I packed up the car and a U-Haul and drove my family across country and to California, which has been my primary home for the last 25 years. And it taught me an important lesson, even the gurus we put on pedestals have flaws. So don’t put them on pedestals. But it didn’t start this way… I remember sitting in my one-bedroom apartment, in Stockholm many years ago. I had just come out being locked up in a mental hospital for two months because my friends and family thought something didn’t seem right. I was talking about things they’d never heard me talk about. And of course, when you get locked up, they work hard to keep you there. When I got out my dream of becoming a professional musician is gone. I have no job. I’m getting money from the government. My girlfriend left me. I don’t want to touch my guitar. My go to source for comfort is my black leather couch, watching daily re-runs of Laura Ingalls’ Little House on the Prairie and Dallas, eating ice-cream like there’s no tomorrow and gaining 25 pounds. I can’t sleep. You need to understand, this is the early nineties. No internet. No iPhone. No YouTube. No social media to occupy my time…only three TV channels and a VCR for entertainment. I am so miserable, I am planning to commit suicide. I go to the doctor tell him, “I can’t sleep” (which is true), but I’m not taking the pills. I’m just gathering them for the day when I am going to make it happen. And that day comes. I’m sitting on my couch, I call my dad. “I don’t want to live anymore. I have nothing to live for, and I’m going to kill myself.” He goes, “Do it; I can’t stop you.If you think this is going to end your misery, go ahead.” Not what I want to hear. I am pissed, also because I blamed him for putting me in that hospital. The truth is, I wanted connection. I wanted to feel understood. I wanted to be seen. And I wanted to know I mattered. I wanted to be loved. I’m sitting there crying, snot all over my face, scared, thinking, “What if I fail and end up a vegetable and can’t move and things become even worse. I mean, come on…then I wouldn’t even be able to eat my ice-cream and watch the Ingalls family, right? Or worse, what if I succeed and end up in eternal pain without a body and not being able to impact anything. Just watching everything and have no control. My self-worth is so low; I feel I have no worth. A old friend of mine, Tommy, calls me from Hollywood, California. He is one of the friends that had been around the same night I had gone into the hospital. “What are you doing man? What’s going on?” I tell him about everything that has happened, and he tells me he’d moved to the US that same night I went into the hospital. He tells me, “Just come over here, I know you’ll like it. You can stay with me.” I send out an audition tape to Musician’s Institute in Hollywood, and a month later, I’m on a plane to L.A. The moment I put my feet on American soil, I feel I am home for the very first time in my life. This is the place I had dreamed of since I was a kid. But there is a problem…I have no desire to play guitar. The dream of becoming a rock star is gone. One thing I know is that I am not going back to Sweden. I am here to stay. I have this new, brilliant idea of what I am going to do that could make me famous and make me a lot of money. If I can’t be a rock star, I am going to become…a porn star! What a concept, huh? Listen, when you feel like you have no options, you get creative. I never end up pursuing the idea of being a porn star. Instead, I decide to get my life back. I start training Karate again after several years of no training, and on Dec 17th, 1994, nine months later, I become a world champion in Karate. I go on to open and run a successful Martial Arts school for years, teaching hundreds of kids, adults, and families. I realize, after listening to thousands of students, most of them didn’t come to me because they wanted to learn how to kick and punch (even if that’s fun and makes them lethal). They wanted more focus, more discipline, to feel more centered, to be more confident. They wanted to remove the mental blocks holding them back from being more successful in life and business. That’s when I realize my real calling. I shift my direction (even though I love Martial Arts and its power) and focus on elite mental performance to optimize my clients’ lives. I become the turnaround guy. If you don’t have the right signals from your brain, you’ll make poor decisions, be unproductive, lose money, and destroy key relationships. For many years, no matter how successful I was—no matter how many people’s lives I changed—I fought to feel worthy of being here…to feel “good enough”, always pushing and pushing to succeed but still feeling empty. I see the same struggles in many of my clients; high performing athletes, CEO’s, business owners, celebrities, entrepreneurs and experts in many fields. Even though I love L.A. and it was the first time I felt at home, I still had lots of challenges. Picture this, I’m homeless living in my car, illegal because my visa had expired and I’m making $30 dollars a day putting up flyers around the streets of L.A. for movie-extras by foot or on my bike because I didn’t want to all my money on gas. I’ve basically lived all over L.A. Sometimes when we’re driving, I tell my wife, “Ah, I lived here”. She asks me, “Is this where you parked your car or was it an actual home? Enough about me, let’s focus on you and your life for a moment. Let’s make quick self- evaluation or assessment, ok? Let me ask you and be honest… and just answer yes or no  Are there times no matter how successful you are when you feel empty and unfulfilled? When you question yourself and feel you’re not good enough Stress over or worry about what others think of you at times (some people don’t like to admit this) Do you easily get irritable? Lose your patience? Snap at your kids or partner and feel like people don’t understand or care about you? Do you want more out of life? Want more success, more money, better marriage, business? Do you pretend (act as if) everything is great even though in your heart you know it isn’t? Do you smile even when you don’t feel like it? How about say, “yes” to things you really don’t want do? Ever worry about how you dress in the morning, that you’re not looking good enough? Feel like you have to have a positive mask or façade? Do you deny that you do any of these things? If that’s you then pay extra attention because this conversation is especially for you. Seriously, if you could relate to any or many of the things I just mentioned, you’re in the right place. I’m sure you have listened to many experts, promising you more happiness, love, money, better health… I know I have. I have read all the books, gone to all the seminars. I have shelves with education; dvd’s, online programs, I have a whole library with personal development and business building programs and courses. Some really good stuff and some really lousy and many based on trading and buying imitation love. In other words, “If you are a certain way, behave a certain way, look a certain way, then you will receive the love, the respect, the status”. Are you with me? Just like you, I have searched for answers, ways to create a richer more meaningful life—where I’m not just surviving—not just living—but actually thriving. I’m always looking for ways to constantly grow and expand. What a concept, right? I mean, who wants to just survive? I’ve invested close to a million dollars and over 25 years to find the right way, the right way to a badass life and more fulfilling life—a meaningful life—where I can be myself, without apologies, without guilt or shame, without feeling stupid, without feeling I’m never “good enough”. Never smart or intelligent enough Funny enough Wealthy enough Good looking enough Successful enough Whatever enough! Have you ever been there? Can you relate to what I’m saying? With the knowledge your will learn today you will:  Learn to feel loved and appreciated for who you are—without having to please people or being someone you’re not. Stop worrying about what people think of you… (at least start the process today) Learn the secrets to feel genuinely fulfilled on your terms, really How to handle conflicts I don’t have that much time with you today, but I will give you the best I got during the short time we have together. And I have two gifts for you. The first I want to give in just a moment and the second before we end today. But before I do that, let me share something with you... When I talk to large audiences and I ask the question, “How many of you like to feel genuinely happy and be loved for who you are?” Everybody raises their hand. When I ask,  “How many of you, if you’re brutally honest, can actually say you are genuinely happy and loved for who you are?” Only 1-2 % of the room raise their hand. When I ask, how many want to wait for 20 years to get the results? Of course nobody raises their hand, because we want to see fast results now, right? Not only that, we want consistent, predictably and sustainable results, we don’t just want something that’s going to fade away quickly—even if that’s how we live most of our lives—looking for instant gratification and quick fixes. But what you’re going to receive today is completely different than anything you’ve heard before: Today we are going to cover: The source to why we feel not “good enough” and very often worthless. Why we have such a hard time being ourselves and how we can stop worrying about what others think of us. Really. And I don’t mean just pretending like we don’t care to protect ourselves How we can feel genuinely fulfilled, feel inspired from within. Then I’m going to show you how you can take this important information and use it to create the Badass Life you want where you can feel genuinely connected and on purpose and make a real transformation in your life. The second gift I will give you, is if you want to take this deeper and you see the value in it, and ONLY if you do, I’ll invite you to take this further so you can own it in your life which is through my signature event Halfass to Badass—life on your terms—How to have the business, the life, the marriage and family you want… How do you take command of your life and business and experience real freedom in the most authentic and pure way where you’re not being dominated by external circumstances and step into a life YOU love. I promise, I will share more about that a little bit later.  When it comes to questions I want you to write them down so you remember them, because I know you what it’s like to have important questions and then forgetting about them. So write them down and send them to satori@satorimateu.com Most of us—if we’re honest—have a gap. A gap between where we are and where we really want to be in a certain area of our lives. I mean, if your career is going great then very often your body is not where you want it to be, because you’re too busy. If you’re happy with your body, then very often your relationship is not where you want it to be. Or you intimate relationship is going great, but you have a poor relationship with your kids!  We all have an area of our lives, maybe it’s the spiritual part of our life that hasn’t gotten the attention it needs and we feel out of balance. In other words, in one area we feel strong and in others weak. Make sense? I believe an outstanding coach or mentor is someone who has more skills, more strategies and a different perspective to close the gap between where you are and where you want to be in life? They see things you don’t. And very often believe more in you than you believe in yourself. Also they are not stuck in the loops you have going on inside your head. Does that make sense? Many people wonder how I do what I do? How do I turn people around, how is it that I can make such deep and sustainable transformations with people from over 80 countries? I’m going to give you a clue. Write this down… it starts with the word, “patterns”. I have pattern recognition like no one else. What does that mean? I see things other don’t. It doesn’t make me superior. But at this point in my life after 25 years of people and business turnaround, and studying what makes people do what they do, why they do it and how we can find deep meaning and fulfillment, how to maximize results and sustained performance, I would have to be an idiot if I couldn’t see the patterns that make us successful or completely miserable. I’m not here to motivate you today. You don’t need motivation, I’m here to help you identify which patterns have helped you get to where you are today and which have and still can stop you in the future. This may feel a bit odd or strange. And if it does, it’s good, because it means that we’re about to grow and expand and become more here together today. When we stretch our comfort zone, when we go beyond what it naturally comfortable and really challenge our thinking. That is what we will do today. So I hope you’re open and flexible to step outside your comfort zone. We have thousands of these conditioned patterns, right? Some has made us successful. Other patterns on the other hand, still hold you back from getting to where you want to be in life—from being who you’ve always wanted to be and stop you from the business success you want, the marriage you want and the health you want. Is this making sense? Not sure if you’ve put it together, yet, but I’m 100 % committed to you not just having but truly living a Badass Life. Now, if you commit to playing full out with me here, giving your best during our time together and not just listen to me passively… then this day, TODAY, can be the beginning of a whole new quality of life for you. Is this making sense to you? So let’s go a bit deeper. I’m about to give you the SECRET to a REAL sustainable Badass Life—a secret most people DON’T want you to know about. Most people will try to convince you of the opposite, they’ll try to minimize it, even argue with you that it’s even possible. I know, it’s kind of stupid, but they don’t do it to be mean, they actually DON’T KNOW—they have never experienced what it feels like and their whole life they’ve learned to ignore it, they listened to the wrong information. The wrong teachers. The’ve been programmed by fear. They were taught that REAL fulfillment really doesn’t exist or it’s only for the few lucky ones. They are wrong!! But all your life you’ve been lied to… You’ve been sold a fantasy. Or protected from disappointment. It’s that feeling that makes you sick inside—worried and insecure, disappointed, frustrated, angry and alone—wondering Why YOU don’t get to be happy like in the movies, or fulfilled and free inside like the commercial promised, which is the reason why we often ask ourselves, “What’s wrong with me? Is this all there is?” Many of the people I get to work with, closer, very quickly start seeing how they’re not 100 % themselves with other people. These are good people—not mean, BUT they notice how quickly they feel inconvenienced, irritated and annoyed with other people. Why? It’s not like they wake up in the morning and go, “Hmm, I have all this love to give today, I feel so loving and grateful, but screw it, I rather be cold, inconvenienced, frustrated and angry with others. Nobody does this! But very often, we feel it’s out of our control... We want to feel more peaceful. We REALLY want know who we are. We don’t want to feel alone. We want to be able to enjoy deeper intimacy, and not feel used, or rejected. Most people wish they felt more confident than they do. We don’t want to argue with our partner—fight about money. Household shores. Parenting. Sex. We don’t want to get into conflicts with our business partners or customers… We don’t want to resist solutions because we have to be right. It sucks, doesn’t it? So the question I have for you is, are you done? I mean, really done, wasting energy, wasting your focus on meaningless friction, overwhelm and painful experiences? Are you ready to  BE A BADASS? If you want to to not just have a Badass Life, but you want to OWN IT, and BE IT, without having to pretend, pleasing people or trying to be perfect?  I used to wonder why most people NEVER get to that place of sustained fulfillment, or happiness or joy or whatever you want to call it, even though they had been through years of personal development, business development, therapy, books, meditation and I wanted to know what I could do to never again having to feel I wasn’t good enough, how I could avoid being rejected and criticized. Today we are going to go through the absolute first step to a real Badass Life. Really. I’m not kidding. The absolute first step to being a Badass, a fulfilled Badass, really fulfilled, genuinely fulfilled is you feeling loved. Unconditionally loved. I’m not talking about the fluffy (fake) romantic kind of love you see in movies. I’m not talking about people praising you and telling you how great you are. I’m not talking about you standing in front of the mirror saying, “I love you, I love you, I love you” or forgiving your inner child. So the question is, how can you FEEL unconditionally loved and appreciated exactly for who you are—without being fake—smiling when you don’t feel like it, pleasing people just so they will like you, saying yes to things you don’t want, or trying to be perfect—by working harder than anybody else, achieving, avoiding making mistakes or looking as sexy and flawless as possible—in other words without buying and trading love with your behavior—which most of us have done all of our lives—even the ones denying it, they’re just blind. They’re not seeing it. So we can start by defining unconditional love. What it means. Unconditional love is when I genuinely care about your happiness, embracing both the good and the bad in you—I’m caring about you—without any expectation or demands of getting something in return. Unconditional love of course, is also when you genuinely care about my happiness, warts and all without any expectations or demands of getting anything in return. When I say expectations, I’m talking about, gratitude, respect, praise presents, sex, love, cleaning up and so on… So how do we know if we’re expecting something back? The primary thing we go after for the purpose of this conversation is disappointment and anger, when you get inconvenienced or sad when you don’t get what you want. Most of the time, we are not even aware about it until after the fact. I’m not talking about the type of love where I give you love as long as you do what I want you to do. That’s worthless. Any idiot can be loving as long as someone is doing what we want. That’s not even love. That’s just you fulfilling my wishes and when you stop doing what I want you to do, I also stop being loving. In other words, I actually wasn’t being loving, I was just satisfied as long as you satisfied me. That is just selfish and very often manipulative. We don’t do that because we’re bad people, we’re just so empty and afraid. The problem is that we’ve hungered to be loved from the day we were born and we’ve learned from early age to buy love with our behavior. As long as we ate our food, went to bed without too much of a fight, brushed our teeth, made our homework, were not in the way or made too much noise, and as long as we smiled and were “good” we may have received a smile or a pad on the head, “I’m so proud you” You’re such a good boy, such a good girl”. “You make mommy so happy”. Those were the moments we got to experience it if at all. At least, we weren’t rejected or given the “look” that demonstrated we were an inconvenience. But what happened when didn’t listened, didn’t do what our parents wanted—drew with crayons on the wall, came home too late, fought with our siblings, didn’t do our homework? That’s when they rolled their eyes, sighed impatiently and communicated how inconvenient and difficult we were. That’s not when mom and dad looked at us with love in their eyes and said, “I love you”. So right there and then as a two year old, or three or four we learned, “When we do what others want and are not an inconvenience, then we’re loved, appreciated and accepted. When we don’t, we’re not.” Now, this didn’t just happen with our parents, but also with teachers, friends, and today with intimate partners, colleagues, in business and social media. Are you with me? Can you see this play out in your own life? This is one of the reasons your friends became friends—because you were doing what they wanted.  Why is this so important to grasp? Because, you’ll never feel you’re enough—always feeling empty, angry, disappointed, frustrated—trying to buy love and fill the void by trying to please and be accommodating—trying to impress people by being intelligent, good looking, sexy, funny, successful, friendly or kind. Some people do the opposite. They walk around being hard, touch, indifferent and pretend like they don’t care, even though they do—which is not better. You know anyone like that? If you don’t get this, you’ll always have doubts, worries, be overwhelmed, and fear not being loved unless you maintain the behaviors and continue doing what you’ve learned—which just leads to the illusion of love—people liking you and wanting to spend time with you. Meaning, you have to continue being funny, sexy, smart, successful, a good parent, to deserve love. This is not freedom my friend, it turns us into slaves. This is the cost of not feeling unconditionally loved. Not something I recommend. It’s exhausting! And the cause to burnout, stress, anxiety, depression, suicide, divorce, addictions— to alcohol, food, smoking, sleeping pills, sex and cause of more Botox, boob-jobs and Gucci bags I can count to. I work with them, wealthy, gorgeous, hip, models that say, “I’ve never felt loved, I feel empty, alone”. Why? Because nobody sees them. All they see is an image, a façade, that they have to maintain in order to receive praise. The purchasing of love, praise, acceptance—for people to like us—is an addiction most people suffer from. It’s not always easy for us to see this, because today when we feel uncomfortable, what do we do? We just take out our smartphones to distract ourselves and run from what feels uncomfortable and tough. It’s proven. We can always play Angry Birds, Wordfeud, Fortnite, watch some Game of Thrones, check our Instagram, Twitter or someone’s Facebook status, right?   The problem is, we see this as “normal” that this is just what people do, everybody is like this. But if we do what everyone else does, without thinking for ourselves we are in deep trouble. We have strong evidence for how extremely unhappy and unfulfilled we are as a society—and this is just from the people who have the courage to tell the truth and be open about it. We’re not talking about the people who are way too busy keeping up the façade. Way too many of us are totally preoccupied with covering up and hiding and lying about how we actually feel, distracted with buying love, busy impressing others and fronting with things being “better” than they actually are. All in a fight to be accepted and liked, without the courage to tell it like it is. Most people are TERRIFIED, MORTIFIED to tell the truth. Most of us feel so much shame of looking defected. It doesn’t have to be this way. So how can we do this differently? That’s exactly what I’m about to reveal right now. How we can do it together. So wherever you are right now take a deep breathe and sit up with some energy. Here are 3 critical steps you can start with right away on your path to a Badass Life. First step, drumroll, you’ve heard it before… but stay with me because we’re going to take it deeper...  Awareness: The first step to change or improve anything at all is awareness. You cannot stop or start anything that you are not present to. To give attention and focus to something you first need to recognize it. To understand what’s going on you want to relentlessly and deliberately observe and see yourself with precision. So there is not a chance in the world that you can feel loved if you’re not starting off from the awareness that something in your life is not working or if you see it as “normal”. I’ve met so many entrepreneurs, men and women, professionals that say, “Oh, my life is great, there’s nothing wrong with me. It’s just all these other people.” Most of us have walked around empty, dissatisfied, afraid and unfulfilled for so long—our whole life for most people, which I will demonstrate soon—that we have come to accept this emptiness as “normal”. Most people have no clue of how to close that gap. Some have experienced moments of what they call happiness, but if we’re not able to duplicate an experience then it’s just luck. Some have bought into the idea that we must love ourselves. I was one of them, and it seemed to work for a while. But very often it’s a misconception of what that really means. Very often, it becomes a self-protecting behavior, which I will explain in more detail in a future episode. I just spoke to a very successful entrepreneur and heart surgeon recently, we met at a dinner, and he’s like “I’ve learned more, become more aware in one hour of talking with you about how I function, why I almost ruined my marriage and business, than I’ve learned in over 48 years. I made the money. I was the king at work. I got all the prestige, I saved lives. People thanking me. But with all the success, I still felt empty. And I don’t want to teach my son to follow in my footsteps”. We you can see that this is not just about you but the legacy you leave to your kids and beyond, you understand why this is important, right? History repeats itself until someone decides to break the pattern. What’s so horrible is that most walk around and don’t feel loved, many deny it and are too afraid to even see the truth and even more people don’t have the awareness that this is what is going on and they don’t understand why they feel so empty and frustrated. Instead, what do we do? We use drugs, we self-medicate; pills, alcohol, sex, clothing, plastic surgery, control, power, make up—anything we can get our hands on to run and prevent anybody from disliking and not accepting us. I’m not saying these things are necessarily bad in of themselves, but when we use them as a substitute to hide, change those uncomfortable feeling, boredom or fill our emptiness, then it’s not just bad—it’s dangerous. Of course, we also have other protective behaviors and vehicles we use when we don’t feel loved that are not as obvious, but still hide it—control, anger, power, manipulation, lying, attacking, acting like a victim, we become clingy and run. When we have become insightful and gained awareness about how we think, feel and behave and how we use them, then we come to the most important. Step 2. Which I subtly call OYS, meaning, Own Your Shit –which means taking responsibility for our individual choices and behaviors. In our Halfass to Badass programs we spend a whole week on this one thing: taking responsibility. It’s so hard for people and they often think they do, but in reality they don’t. It’s an art and without taking responsibility for how we feel and our choices, we become victims. I will go deep with you step-by-step on how we take responsibility with our partner, with our kids, because we can’t possibly teach our kids to take responsibility for their choices, feelings and behaviors if we don’t do it. Anyway, as I was talking about responsibility—it makes it possible for others to see you and for you to be seen, because when we take responsibility we are not blaming others, we not attacking, or lying and all of this makes it easier for others to love us and for others to feel less attacked—in other words less scared—which makes it possible for others to feel loved as well. In other words, when WE take ownership WE make it possible for other to feel loved—everybody gets what they need. Truth Telling: Our ability to feel loved, be connected and experience belonging is in direct proportion to our ability to be authentic and tell the truth. In other words, our ability to feel loved is in direct proportion to our ability be vulnerable through telling the truth about our mistakes, flaws, weaknesses, fears and dreams. Without it , we make it IMPOSSIBLE to feel loved. Everything else just becomes a façade—an illusion of feeling loved because you say, do or try to be somebody others wants you to be in order to be worthy of love and appreciation. There is a price of not telling the truth and being yourself—emptiness and loneliness. Most people have NO IDEA of how tell the truth. WHY? We have never heard what it sounds like. We have no practice and we have learned to lie from the time we were small kids. We’ve learned in thousands of ways—no kidding—that when I do what mom and dad wants me to, I’m loved when I don’t, I’m not loved. To have the courage to tell the truth is critical if we want to feel loved. Here’s the problem... We’re hard wired for love, connection and belonging, so anytime we risk losing or failing to achieve this we become terrified, blind and stupid—which means we say and do extremely dumb things when we risk losing love. See, we are not afraid of love, like many experts say, that’s complete bullshit, we’re afraid of losing it—terrified to not feel loved and accompanying that belief of course, is “I’m not worthy of love”. Because when we’re not loved, what are we? Nothing. We’re shit. That’s why “shame” is fear of losing love and connection—the fear that I have done something or failed to do something, or made a mistake that doesn’t make me “worthy” of the connection and belonging. So I want to show you something really exciting. I want show you how you can create your own Badass Life, life on your terms, without apologies, without keeping a facade (because that’s exhausting, right? I want you to feel confident to drop the mask and know you can be appreciated exactly for who you are. I know people talk about that, “BE who you are. Be yourself.” But most people have NO CLUE what that even means. It sounds good, right? You’re smart, how are you going to be yourself without knowing who you are to begin with? It’s impossible. I just cringe when people talk like that. Makes for a cute Instagram post, alright. Listen, I want to demystify it for you. I want you to have clarity and get to the truth. A truth controlled by you. Really. No bullshit. I have better things to do than waste anybody’s time. And I do value my time a lot. So I don’t want this to just be a nice concept in your head, but really a place where you KNOW and can own who you are. So that who you are and the you who shows up in the world are one and the same. Hope this episode was valuable to you, that you go back and listen to it again, take notes and you know what, share it. There are people in your life right now who can benefit from this message. You agree? And if you have some questions email me to satori@satorimateu.com love to know how I can support you on your path to a Badass Life. BOOM!! How’d you like that? If you're wanting to grow and scale your business you're probably studying a lot. That's great. You're probably studying all the different strategies out there, right? That's also great. But the hardest part is figuring out how to remove overwhelm and friction and get done what matters without burning yourself and without killing yourself in the process, right? That's what I struggled with for a while until I learned the secrets of Precision Based Growth. So if you’re wondering how Precision Based Growth can work in your business or life, I created a special opportunity for you to get on a call with me to get you on track with the right focus, and more important, how to maximize growth, maximize efficiency and simplify. You’re not alone. Wanna talk? I’m only one person, so this is on a first come, first serve basis. Spots are extremely limited, so if you’re serious and you want me to personally answer your direct questions.You can apply for your spot by going to TalkToSatori.com. Again, that's TalkToSatori.com.                    

DESCRIPTION In today’s episode you will hear how your success is predictable when you understand this simple, yet, not so commonly practiced principle. You’ll also understand how to quickly fix your biggest obstacles. Here are some of the awesome things you will hear in this episode: Find out the what to say yes and no to if you want to achieve massive success. Find out how how a highly successful coach got out of a client dry spell. And see how Satori asks simple questions to solve difficult challenges. So listen here to find out how Satori coaches the best and how you can have an opportunity to apply and talk directly to Satori about creating badass results in your life and business. ---Script--- You’re either closing yourself on why to do something, or you’re closing yourself on why not to. There is no in between. Period. A lot of our clients come to us because they’re already successful and they want to accelerate the growth of their business, they want to maximize profits and maximize efficiency, close better deals. Which is great. But sometimes, they’re stuck, they’re overwhelmed, frustrated and even worry what to do next. So the other day I was in a conversation with a private client, who’s had a lot of success in her coaching business, but she felt stuck, almost on the verge of feeling depressed, “I don’t what’s going on Satori.” Because she didn’t know the next step in her business. Every time she would sit down to do some work, she would start shuffling papers, look at some youtube video or read an article, pace back and forth from her desk to the kitchen, grab a glass of water, have something to snack on, ‘Oh but I got to check my Instagram’ ‘Oh I wonder if so and so emailed me’. She’s like, I’m stuck. I’m feeling overwhelmed, I’m frustrated. I feel like I have no clarity on the next step in my business.” So I ask her, “What’s most important to build and grow a successful business?” “I need clients.”   “Ok. What’s the one thing you can do to get clients?” “I need to make offers and close deals. I need to have conversations with potential clients I can help.” “That’s right. And what’s one thing you can do to make offers and close new business?” “I don’t know. I need to let people know I’m available for conversations, I guess?” “Hmm, you’re such a genius.” I start laughing… “Let me ask you, if we look at this week (it was a Wednesday) and last week combined, how much time has been dedicated to exactly that activity? To make offers, talk to people you can help. Sharing your message and letting people know you’re available. Honestly.” “Maybe 20 minutes. 15?” “Have you blocked specific time just for client acquisition. Just to get new clients? To build relationships?” “No.” “Ok. So the ONE thing most relevant to the growth and success of your business, the life blood of your business doesn’t even have a dedicated day or time on your calendar. Is that right?” “Yes. I feel so stupid. “Well, that’s not making it better. If that was the solution, I would say keep going. But feeling stupid is not the solution, right?” “You’re right. I just feel I know what to do but I’m not doing it.” “I know. Which is WHY we need to understand what is really going on.” You see most people don’t understand consequential thinking. They don’t understand the ripple effect of their thoughts, choices, decisions, their behaviors. They just go on autopilot. Most people don’t STOP long enough to be present and make that evaluation. “Apart from all the obvious distractions, the friction and demands around you, what are you giving focus and attention to?” “I help my existing clients. Talk to them on the phone. Write Instagram posts and do Facebook stories.” While all these activities have their place, what wasn’t getting the focus and attention was revenue producing, income producing activities (it didn’t even have a place on her calendar). When we started to look at what was really going on, it was very clear that she felt uncomfortable talking to new potential clients. She didn’t like selling for several reasons. She didn’t always know what to say, she was worried they wouldn’t like what she offered. She didn’t like the potential risk of rejection. She didn’t want to feel pushy. Do you think they might had an impact on her daily activities. Massive. I get it. These are common worries a lot of entrepreneurs, coaches and consultants have. So I helped her turn that around. And we created a dedicated section of her day to let people know she was available for business. Now what is critical to understand here, is that it’s NOT about time management. This is NOT just about putting it in your calendar, anybody can do that and STILL, not follow it. Right? This is about clarity and precision. We can’t grow without it. Which is why i developed Precision Based Growth. Understanding how you think, how you feel and the consequences of your automatic behaviors is an absolute necessity. Or you will be lost in the lies about external obstacles. Can we bump into external problems? Of course! but if we don’t examine the internal obstacles, we’re stuck for sure. If we don’t have clarity of how we influence ourselves, how we’re closing ourselves to either take an action or not, we’ll just be stuck in self-defeating loops. This is not time management, this is MIND management. How do you take command of the most powerful thing that controls it all? That’s what I help you do. If you’re not making the money you want, enjoying the business growth you want is not because there’s a lack of clients needing your help. It’s not because some course you didn’t take. It’s not because that facebook live that went wrong. You’re just not pulling the right levers in your mind to close yourself on the right activities. I was talking to a friend the other day, and we’re talking about my Halfass to Badass podcast. I  obviously want to give you and the rest of the Badass Nation the best. I want to give you a lot of value, things you can immediately apply in your life, in your business to grow and be successful. I want each episode to deliver a lot more value than what most people would charge money for. And I ask her, I wonder if our community really understands the problem that I solve. Meaning, why would someone hire me. Because here’s the thing right, do I want to inspire you, yes? Do I want you to get tools and strategies to maximize the key levers in your business? Yes. Do I want to help cut the ties of mediocrity? Yes. But I don’t want you to go, “Oh Satori, that was inspiring. Oh man I got some great insights.” NO! I want you to take total command and dominate what goes on in your head. Is this making sense? And I can only do so much talking to you in this form, right? And by the way, If you feel you want some hands on help, and you believe I can help you, I do keep a few open spots available, and if this is something you want, you can go to TalktoSatori.com Again this is not to just have quick chat, right? This if you’re serious of making a real shift in your life, in your business. Just want to make sure I’m clear about that. Anyway, just know that is available to you. If you DON’T have what you want... Don’t have the business you want, the income you want, the marriage you want, the body you want, the LIFE you want... You have closed (influenced) yourself on the wrong things. You have said no to things that needed to be a YES and you have said yes to things that needed to be a NO. What do I mean? You said no to the meeting because you were too tired (didn’t sleep enough), too busy (distracted with non-essential things), you were not prepared and you lost a big client. Maybe you said yes to drinking all night, and woke up the next day with a massive hangover and said no to a cool hike with your friends, you said no to working out, you said no to having fun with your family. . You said yes to the wrong client because you were desperate for money and with that yes, you said no to building the right clientele, you said no to working with people who are the right client for you. Maybe you said no to your spouse who wanted to have a special and beautiful evening with you, but you said yes to scrolling on your phone, you said yes to watching television, you said yes to overeating and getting too tired so you fell asleep on the couch before the kids. Are you following this? Pay attention to what your closing yourself on... your future is predictable if you notice what you say yes and no to. I want to give you something you can start doing right now so you can get deeper experience of what’ve talked about today. Sound good? Write down an area of where you’re making progress toward a result you’re after. (Ex. Maybe you want to have more energy and be healthier. Or maybe you want to to get your business message out to the world. And so everyday you say yes to getting to bed early. You get up early, you drink water consistently. You take a walk every morning. You take daily intermittent breaks where you stretch and breathe. And you can see that by saying yes to these activities you feel healthier and full of energy. If it’s you business message. You’re writing a social media post every day. You make a live presentation on Facebook, Instagram or Youtube every day. You’re reaching out and booking yourself on other business podcasts once a week. And as you’re saying yes to these notice your progress and business growth. On the hand notice an area where you want to make progress and grow but you’re NOT. What are you saying say and what are you saying no to? Remember you’re always closing yourself on one or the other. WHY to do something or why not to. ( with the same example. If you say yes to staying up late, watching Netflix to 1 or 2 in the morning. What are you saying no to? When you say no to water. No to walks, breathing or stretch breaks. You’re saying yes to low energy, stiffness, feeling exhausted, overwhelmed, stressed. In your business, when you say no to social media posts, going live, being a guest on other podcasts, networking, you’re saying yes to being an unknown, yes to being broke, yes to struggle. Are you with me? Is this making sense? You can see this playing out in your life, can’t you? It’s either taking you closer or further away from your dreams. Closer or further away from the income you want. Closer or further away from business you want to build. Closer or further away from the life you want. The marriage you want. Understand this… The life you want, the business you want, the marriage you want is fueled by the YES’s and NO’s you choose.... Remember... You’re only ONE close away...!! ----------------------------- BOOM!! How’d you like that? If you're wanting to grow and scale your business you're probably studying a lot. That's great. You're probably studying all the different strategies out there, right? That's also great. But the hardest part is figuring out how to remove overwhelm and friction and get done what matters without burning yourself and without killing yourself in the process, right? That's what I struggled with for a while until I learned the secrets of Precision Based Growth. So if you’re wondering how Precision Based Growth can work in your business or life, I created a special opportunity for you to get on a call with me to get you on track with the right focus, and more important, how to maximize growth, maximize efficiency and simplify. You’re not alone. Wanna talk? I’m only one person, so this is on a first come, first serve basis. Spots are extremely limited, so if you’re serious and you want me to personally answer your direct questions.You can apply for your spot by going to TalkToSatori.com. Again, that's TalkToSatori.com.

DESCRIPTION In today’s episode you will hear a special interview with Geoff Woods Vice President of the ONE Thing and how he lost 40% of his income overnight. You’ll also understand why so many of us fail when we think big and act big and what to do instead. Here are some of the awesome things you will hear in this episode: Find out the keystone habits you want to build and grow your success. Find out how you practically focus on your ONE thing in the midst of the whirlwind. And see how Satori asks Geoff about how he deals with stress and the surprising answers. So listen here to find out how Satori goes deep with Geoff Woods on what creates badass results in life and business. What’s up everyone, This is Satori Mateu and welcome to a new episode of Halfass to Badass. In today’s episode we have a special treat for you. I’m interviewing Geoff Woods, the vice president of the One Thing and host of the ONE Thing Podcast. If you haven’t read the book the ONE thing, it’s a great book that I highly recommend and as you listen to the interview you’ll know why. --Script-- Okay. So welcome Geoff. I'm so happy and excited to have you here on the show. And so before we start, the one question I really liked to ask because we all have different perspectives. What is the difference between a Halfass and a Badass in your perspective? It would come down to, either a purposefulness or intention, you know, kind of kind of the same thing. When I think of halfass I think of somebody or, or actions that are not purposeful or deliberate, you know, just Kinda, you just kind of doing it. You're just going through the motions versus when I think of a Badass, I think if somebody who's intentional in what they do and why they're doing it. I love that. I love that. That's beautiful. So let's get into it. I'd like to know what's your backstory? Yeah, so I, um, today there's a book called the one thing, which is one of the highest rate of business books of all time. It was written by two guys, Gary Keller, who started Keller Williams. It's the largest real estate company in the world and his co-author Jay Papasan. When they wrote the book in 2013, uh, I don't think they realize that it was going to take off the way that it did, but when it did, they looked up and realized, oh snap, there's something here. But Gary's one thing was being chairman of Keller Williams, Jay's one thing was writing books. They needed somebody who is one thing was the one thing. At that time I was in medical device sales and I had always known that I was destined for more. I wanted to wake up and own a business that made a big impact in the world and deliver real security for my family. But I had these golden handcuffs on. I had a good Gig, you know, worked 35, 40 hours a week, made good money, had great work life counterbalance things were great, but I was lacking that fulfillment. And, uh, it took two things happening in my life story that really forced me to make a change in the first was a colleague of mine had a stroke. He was 35 at the time. They remember my wife and I, we had just bought a house in Orange County and just had our first child and my wife had made the decision to become a stay at home mom. And I remember looking at my colleague thinking, wow, if what happened to him happened to me, what happens to my family? That was very unsettling. And then the next week, my company needed to make a change to our commission structure in order to remain competitive in the marketplace. And overnight I lost 40% of my income. Wow. And when those two things happened back to back where I'm already going, wow, I actually have to go to work to earn a living. And then the comp plan gets cut and I have zero control over it. It's suddenly when the pain ratchet it up. And as months passed and we just started hemorrhaging cash in the bank accounts, almost hitting zero is when I finally had enough pain in my life to force me to make a change. Cause it's um, it's uncomfortable to go into the unknown. And I heard this Jim Rohn quote that you're the average of the five people you spend the most time with looked at my five. Oh Wow. These are amazing people. I always want them in my life. And the challenge was I was seeking guidance on how to build a business from people who weren't qualified to give it. I set out on a journey just to upgrade my five. And uh, I met Jay. Pat Has, cause he spoke at our national sales meeting and I approached him when he came off stage and we formed a relationship. And ultimately, uh, my one thing became turning the one thing into our training company. Hmm. Wow. That's very cool. And what, what was some of the, as you were building this thing, I mean, you know, you came into this, like what was the one mental shift that you would have to shift for yourself? Oh yes. In my first 90 days I had a state of the company meeting with my two partners, with Gary and Jay, and this was a defining moment in my life. I was being assessed on three things. There were three things that I had to be able to do exceptionally well otherwise. Otherwise, I was fired. I had to be able to cast a vision for the company because if Gary and Jay had to do the thinking for me, they didn't need me. I had to prove that I could drive revenue for the business and the test was could I generate $100,000 in 90 days or less out of thin air? And the third was I had to prove that I could recruit and retain amazing talent so that we start with number one, because they were ranked in order of priority. I had to prove that I could cast a vision. So I had to create a business plan and get Gary and Jay to sign off on it. Now you have to little context. I've never been a CEO of a company. I finished sales guy, sold copiers and I sold medical devices and all of a sudden I have to sit down with the chairman of the largest real estate company in the world and sell him on my vision to get him to sign off on it, which was very intimidating and I walked into this room. I handed Gary and Jay each a copy of my one page business plan. This is a framework that we teach and it's simply one page because it's tough to be on the same page with your organization if your plan literally doesn't fit on the same page and on it were three things, the three major priorities, and if we just accomplish those would make hitting our profit goals possible. We started talking about number one, Gary and Jay asked a bunch of questions about it. I answered him. I said, are we good? They go. Yeah, and so I went on to number two because that's what was next on the list, right? And pretty quickly Gary started asking more questions about number one. I didn't think anything of it at the time. I just go, oh, he must have forgotten something. So I answered the questions. I said, are we good Gary? He goes, yeah. And so I finished up number two start talking about number three. Gary goes back to number one and at this point I realized something was off. It was like Ben Stiller and meet the parents where he's realizing that he's not at the circle of trust. That's where I was. I answered the questions. I said, are we good? He goes, yeah. I start talking about number three and Gary within 10 seconds stops meeting goes, quick question, do you need to accomplish number three in order to accomplish number two? I said, no. He said, do you need to accomplish number two in order to accomplish number one I said, no. Said the do me a favor. Draw a line between number one and number two we're even better. Rip The page in half. And then he said, what was so profound, Satori, he said, don't even think about number two and number three until you've earned the right to buy mastering number one. Here's why this was so profound, is in that moment I realized my entire career, I had fall trap to the number one life productivity, the lie that everything matters equally. Yes. For you who's listening to this, think about like how you go through your days. Are you really clear on the one thing you can do that would make everything else easier or unnecessary? And until your number one priority is done, do you view everything else is a distraction answer for most people is now that's where I was and that's when the journey began. Yeah, I love that. And I obviously I've listened to the podcasts, you know, for a while now. I mean, how long have you been out now? I mean, uh, the one week we launched the one thing podcast, January of, it's 2017. So hello? Yeah, we're, we've been going at it for awhile now. Yeah. And that's amazing. So I, I've heard the different constants. W, how would you describe the one thing? Concept. I mean people, I know I have, I hear it everywhere, but he was like, you know when your one thing you want but people don't really seem to understand what's, what's the one thing really like what, how would you describe the concept? The one thing is the surprisingly simple truth behind extraordinary results for you. Who's listening to this? Have you, have you ever had one of those days where you were so busy and you at the end of the day you looked up and you thought to yourself, I was so busy, did I get anything done? Right? That's ordinary. That's what most people realize. The one thing is understanding that out of everything that's on your plate in any given moment, there is one thing you can do such that by doing it, everything else would be easier or unnecessary. It's like when you line up dominoes, do you knock down each one individually, right? No, you, you line them up. So all you have to do is knock down that lead one. And what happens to Tori? Don't go down. They all go down. So this is about whether it's in your business, in your health, in your relationships, in your spirituality, how do we get clear on what we actually want the goal and based on that, how do we line up our priorities and our actions so that were so clear on that lead dominant, we can just whack away at that one thing until it falls. Right? Yeah. And I think what are the different areas of life, right? Whether it's being a parent, right? Parents, right? Running a business, taking care of your health and you think all the different things that are spinning around a lot of times. So what does one do to folks in as one thing that wasn't, what does it really mean to focus on the one thing? Yeah, sure. What does it mean to focus on the one thing? It starts first and foremost by seeking clarity. I think a lot of people, if you just even asking the question like what's the one thing I can do such that by doing it, everything else would be easier or unnecessary. That's a big question and big questions don't have the immediate answer. It's not like you asking. You're like boom, I got it. They required that you search a little bit. So for starters it actually means that you become the type of person who pushes past that wall of, I don't know. Right. You seek, you seek and you find that answer and once you do, you actually time block it. You put it on your plan or you put it in your digital calendar. So there is time reserved for you to accomplish that one thing. And when you show up to that time block, you protect it. And that's kind of the framework for the one thing. Identify your one thing, time block your one thing, protect your time block. Right, right. I love that. I think that's so true. Just curious. It's interesting cause sometimes it's going to simplify it. Let's look at it as a parent, right? What's your one thing as a parent for you? Yeah. So for me, and this is, this is me, this is not me projecting onto anyone else. My one thing, the one thing I can do that makes being an extraordinary parent easier is actually being an extraordinary husband. Hmm. I've, and I've understood that for at least in my belief, if I want to raise my children to be the best possible versions of themselves, I have to model what it looks like to be the best partner. Now selecting. And then what's the one thing he says, and this is, this is where people sometimes get stuck with the one thing is they find an answer like, oh well be an extraordinary husband like up. That's my one thing, right? It's the one thing you can do, do meaning action activity such that by doing it would make being an extraordinary husband easier or unnecessary. And this is where, uh, we can break down a lot of things. There's a lot of things I can do to be an extraordinary husband from being present with my wife, to dating my wife to being on the same page about money, to understanding what each other's goals are. There's a lot of things, but really narrowing it down cause I've done this. My one thing to be an extraordinary husband is 36 date nights a year. I've gotten so clear and if, if we look at my 401 which is a tool that you used to have absolute clarity on your priorities. If you look at number one under the personal section, it 36 date nights this year and I track it. Nice. Like I can tell you I'm seven behind year to date. Thanks for sharing that. But what's interesting with that, I think that is that when people think about, you know, let's say those 36 they'd nights, right? And they go like, well that seems to kind of stay of four kind of. But it's kind of like you have the flexibility inside of those date nights to do whatever you want to do, right? It says not I'll give it takes away or robs your flexibility or cra or creativity, right? It's just making sure that it actually happens well and to get some more background there. I mean, when I looked at being a great husband, there were certain things in my life there were missing. My wife and I were, we weren't feeling like we were going together. You know, we, we've got two young kids, I'm starting a company. It's a very stressful time and our marriage reflected that. And so we weren't on the same page about money. We didn't have insight into each other's goals. We didn't really know how to communicate together in a way that, um, we remained connected. Sometimes we would just get charged and emotionally things would, would escalate unnecessarily. There were all these things and last year I thought the one thing for our relationship was to every single Sunday have a family meeting to talk about our finances. Cause it was a major sticking point for us in our marriage. And after going through that for a year, I started to realize that being the money accountability man with my wife didn't actually make her love me more. Why? Why is it that my wife didn't enjoy those conversations? And I told myself that until we got the money under, uh, under tight lock that then we earned the right to do date nights. But then I figured out going through and failing for a year that if my wife and I had date nights regularly, we would be connected. And if we were connected, we could have better conversations about money. And if we were aligned around money and the rest of our goals, we wouldn't have tension. And then we'd show up as better parents. And you start to see how the dominoes lineup, and I chose 36 cause I said I don't need to do one every week, but I can do three months. Nice. Nice. That was beautiful. And, I think that when you talk about that, it's kind of even like that. Right? So when you think of why those date nights, what's the one thing you do to show up presently? Likes to be present. Yeah. So for me it's, it's, it's come down to the, to the cell phone and the technology, you know, am I like tea today? Tonight is date night. So if we were to look at my schedule, I know if I look at my planner or my digital calendar, if I see meetings leading right up to the point that I need to turn off business mode and get into husband mode, I know I'm already setting myself up for failure. Do I have a transition time? Is there a time where I can just really decompress and process everything that happened in our business during the day and mentally prepare myself to walk into the household, the marriage? One of the things I do Satori's when I drive home and I park in our parking lot, uh, I turn off the podcasts. I put my air pods back in the case because for years I walked into the house listening to a podcast or talking to somebody on my phone being greeted me by my children. And then that was the transition. But there was no transition at all. I turned down the tech, I closed my eyes and I meditated and I start imagining what it's gonna feel like to walk into the house, to embrace my wife, to hug and Kiss my children, to mentally be there and nowhere else. Right? Yeah. That's what I think is a distinction between a half assed or bad ass. Yeah. And, and here's the thing that I would say, um, because this is a huge misunderstanding about the one thing. People will read the book or listen to the podcast or you know, they'll listen to everything you talk about here's story. And they'll be like, well, I want to be a badass. And they view what that means to be at a level of perfection. But perfection only gets into the way of what's possible. Every single one of us is going to fail on our, on our path of mastery. And the question is not, are you perfect? The question is, are you doing better today than you did yesterday? Yeah. What's your morning routine? My morning routine. How do you prepare your win? Yay. Yeah. So this is what it looks like. Uh, I wake up between five 30 and six every day I go and wake up my daughter so that she can start getting ready for school, come downstairs. I make myself my breakfast. I make the kids breakfast. I'm with the kids and my wife until it's time to walk my daughter across literally across the street. I'm staring at it right now too, so she can hop on the bus to go to school and this is what's kind of cool. When I switch, when she started taking the bus to school, I realize, oh, I have about an hour to an hour and a half until I have to be at the office. So then I get in the car and I go to the gym. I work out for anywhere from 15 to 15 minutes to an hour. I do a sauna, then I do shower and all that stuff and then I head into the office. Nice. And meditation happens in the Sauna. Oh Nice. That's beautiful. Yeah. And so is that something that you as you want, things that, something that you keep consistent? It is. It is a true routine and habit at this point, and here's what's cool about this is if we looked at my one thing planner from last year, I tracked the number of days I was exercising on average going into at least halfway through the year or eight months into the year, I was exercising on average about four days a month, which I was not happy with. I wasn't happy with my level of energy. I really wanted to transform my health but really struggled to do it, but this is the cool part about lining up your dominoes. My daughter's starting to go to kindergarten and walk. Just walking her across the street was a natural, I know by 6:40 AM Daphne's getting on the bus. What if I just had my gym clothes ready to go and my lunch packed and I just got in the car and went to the gym? That's what it started with. Can I just get in the car and go to the gym? Not, let's be clear, if I drove to the gym, it parked and then decided, you know what? I actually want donuts for breakfast and went and got a dozen donuts and crushed him. It was still a win. That never happened though because I was in the parking lot. I went into the gym and sometimes I only worked out for five minutes, but it was so much more about becoming the type of person who went to the gym every day. And because I started going to the gym, I started working out longer. I started doing the sauna, which allowed me to meditate, which allowed me to take a cold shower, which all of a sudden it's like, oh look, they have mouthwash here. I never used mouthwash. And all of a sudden I'm using mouthwash every day and then I'm moisturizing my body. And like now you're just looking at a much more beautiful Jeff. That's awesome. So I assume that piece of that actually keeps you centered. It keeps you focused. And how do you deal with stress? I mean, so many people that are overwhelmed, they're stressed out, had a million plates spinning at all times. And that talk about this, you know, as part of our precision based growth focus to go deep with things, but how do you deal with stress? And I've been very intentional about this one recently because I've also started to study and the people that I surround myself with have been educating me on what stress actually does to the body. Anytime I'm feeling stressed, it starts by just being present and knowing it. Like we all have this amazing thermometer in our bodies called our feelings and anytime you're not feeling good, your body is saying something is off. And the first thing I do is I just go to breathe. Like just deep breathing. Like in any moment you can pause and even one breath can reset things. Um, it really comes down to that. It's the breath for me. Yeah. There's some other things I do, but like that's, that's the one thing. Yeah, that's good. I mean I'm the same way. Breath is like so key and something that I, that I learned years ago, which obviously the training martial arts for many years, but this kind of breath that really helped me, it was kinda like, you know, you know the different systems we have that bond or that key, the Chris stress or relaxation. And so breathing in and out like almost like, well you, when you meditate you close your eyes and breathing in and out with the same inhalation as exhalation, the pressure and the temple on the, on geeking out on this. Just stuff like breathing in and out at the same templates, same rhythm in and out is like, it equips, liberates your body and your mind and your nervous system. Yeah. It looks, just sinks it down. So I was at a, a dad's retreat last week. It was a group of entrepreneurs who are focused on being family, men with businesses, not businessmen with families. Good distinction. And they brought in a guy, a doc his name was named Sachin Patel and he talked about stress and the effect that it has. How um, where the blood flows in your body is where things grow or the, the rejuvenation, the rest and when you're stressed, like it literally shuts blood flow down in certain areas of your body so you're not able to recover the way that you need to after these days. And he said, you know, it's, it's shifting when you're stressed, you're in a sympathetic nervous system to a parasympathetic state and the one thing you need to focus on, it's called the Vagus nerve and it's right like in your throat, which is why breathing is so good for it. He talked about gargling is actually really good chanting ohm like that that vibration actually stimulates the Vagus nerve and just doing that will take you from sympathetic to parasympathetic. It's either, even when I make those, some of them like even like I can feel the vibration, right. Has a calming effect. Yeah. Vibrates in your chest. You know, the people listening to this, they're like, oh, okay. So I mean we could talk about so many different directions. Is matters so much. I mean to me like this is the most important thing to do is to begin to take control of your focus. Take control of your emotions, take control of your life, period. Um, what are you, I know you talk about power habits. Yeah. What are your three power habits that you believe makes the biggest difference and keeping you productive and efficient in life? Well, let me, let me back it up a little further. There's a quote in the one thing, it's my favorite quote. It's from FML. Xander. People do not decide their futures. They decide their habits, their habits decide their futures. So that explains why you're asking this question said, Corey, you know that so many of us, we have these dreams, these goals, ambitions for our lives, and we rely on our discipline. We rely on our willpower. But both of those are lies. It's not about being a disciplined person. It's about leveraging your discipline to acquire habits. And your willpower is not always on will call. You know, it's, it's, it's just not always there for you. So how do we get really intentional about forming keystone habits that not only help us in that one area that we set out to intentionally, but it also has this halo effect where it starts to shine down and pay dividends and other areas of our life. And I can only share the habits that I have formed that have helped me, the habits that I have for and may not be the same habits that you need to form. And we can walk through a little exercise to help you identify what that first keystone habit is that you need to form. But for me, I remember when I first started the company, my partner Jay looked at me and said, Jeff, the fastest way that you can get out of business with Gary and me is to not love the book. And the book is ultimately about habits. So what your first power habit be, and I looked at page one 14 of the book and it shows the seven circles. These are the seven most important areas of your life. And I'll share with you and your spirituality because every single one of us is going to wonder why we're here at some point, right? It's our physical health. Because if you don't have your body, where are you going to live? It's our personal life. The things we do for us personally to make us the best versions of ourselves. It's our key relationships. That's all the relationships you have. It's your job, meaning your specific role inside your organization, whether it's your company or you're an employee, it's your job. Then there's your business. If you're the owner, then your business is different and if you're an employee, it's how. What's your one thing for the business overall and your finances, spirituality, physical health, personal life, relationships, job, business, finances. Jay said if you could only pick one area to form a habit in first, which would it be? And I listed off four areas that I really needed to form a habit. And he said, Geoff, the book's called the one thing, not the four things. And I said, I get that Jay, but I, I really need to do these two. And he said it, but if he could only choose one, and I said, I think I can do too. He said, Geoff, it's called the one thing and so I picked business to start. I had just moved my family from southern California to Austin, like the business had to work otherwise it was for nothing and the one thing that I could do that would make everything else in our business easier or unnecessary was for me to develop the habit of thinking in order of priority. You heard the story earlier about the GPS, the three priorities and the number one until you're number one party's done. Everything else is a distraction. How can I become the type of person who, when I just looked at the world I thought in order of priority and the one thing I could do that would make thinking in order of priority easier or unnecessary was could I check my four one one my priorities before I check my email? Which for those of you who are going, what's this four one one thing? Yeah, yeah, yeah. If you go, if you go to the one thing.com that's what the number one in the URL and you click on the training tab, you'll see there's, we've got a free training on what a four one one is. We also have what a 66 day challenges. That's a challenge that you'd go on to a foreign power habits. They're both there for free and they'll give you a quick training on it, but my four one one reflected my true priorities. I just want to at least look at it and check it before I checked my email, which was everyone else's priorities and I tracked it every day for 66 days and you fast forward about 10 weeks. All of a sudden I stopped feeling the need to check email all the time. All of a sudden I was clear on what my one thing was and I just, I wanted to move the ball on it first and all of a sudden I started getting these amazing results in way less time and my stress plummeted because I didn't see everything that needed to be done. I just saw a bunch of distractions and I was just like, they don't matter. Let me get my one thing done. Yeah. That's engine. You say that. Cause I, I kind of developed for myself, you know, I hardly check my email anymore people go. “You don't check your email?” I’m like no. I believe that is someone really wants to get in touch with me and it's really, they'll find a way. Right. And the people that I really want to reach me, they have my cell phone. Right. If it's really important. So yeah, I really checked my email. Um, but yeah, that's, that's true. So how did you, how did you identify your core? That place where you're like, okay, how do I sort out what the thing is? Like the thing that's going to be most important? How did you think around it? Um, ask it differently. Okay. So how do you, when you, when you talking about the foreign one, right? Yeah. Like when you got to the point of understanding what, what it was you first started thinking around how to, how to identify them first of all, the areas, right. And yet you, one thing, how did you get to go deeper to know which one we want to focus on? Yeah, and this is, this is something that we see people struggle with a lot before they start doing training is either a, the, when they're picking their one thing, they're, they're still thinking too big. There's this idea of we have to think big and we have to go small, which is not what most people do. They think big and act big. They think big. Like, oh, I just, um, I just need to build a great business. That's my one thing. Right? But that's still too big of an idea. Like you have to go small to the point that it's a two inch domino that literally with the flick of a finger, it's so easy to knock it over and it's so powerful that it would knock over all the other dominoes. So let's recap. As I told that story, let's actually dissect it. Okay. I started with the seven circles. I looked at the seven areas and said if I could only pick one, what would it be? And I forced myself to pick one with the loving help of my partner Jay and I picked business. I then asked the focusing question of the book. What's the one thing I can do such that by doing it, everything else would be easier or unnecessary? Well, if my category is business, the one thing is to build a great business and what's the one thing I can do to build a great business? I have to show up as the best possible leader I can show up as well. What's the one thing I can do to show up as the best possible leader? I have to be clear on what matters most. Well, what's the one thing I can do to be clear on what matters most, I have to know what matters most. What's the one thing I can do to know what matters most? I have to start being able to identify my priorities. What's the one thing I can do to identify my priorities? We already have a model and a system for that. That's what the four one one is. Can I check my four one one before I check my email? Now let's be clear. It doesn't mean that I had to do anything else, but could I at least look at my priorities before I open my inbox and even gave the outside world permission to penetrate mind? Right, right. There's this idea of thinking big and going small. It's actually very simple. Just keep asking, what's the one thing I can do to make that happen? Until you get to something that is so ridiculously simple that you go, I can do that, and then you trust the domino effect by knocking it down every single day. Knowing that over time if the results aren't going to be there after day one, it's not like I'm a millennial, so I did it one day and then I wanted to trophy. Right. I had to trust that over 66 days to really make it a habit. The, the, the, the result would eventually show up. When you were going through that, was that, was that challenging for you? Was that a struggle? I mean, you wanted that trophy. I know that, but you know, it's like when you're going through that, what, what was the obstacle that came up for you? It, it's, it's the trusting of the domino effect because it's just like, the shape of success is that hockey stick growth, you know, you're doing the right activity and you're succeeding so slowly. It feels like you're failing. Hmm. You're succeeding so slowly. It feels like you're failing, you're doing the right actions, but the results just aren't there yet. So it feels like you're failing. It's just like when you start working out for the first time in a long time, like it's painful. It sucks. It's not fun. You look in the mirror and you're like, I'm sorry, I, I'm not getting rid of my washer and dryer there. My wife's not doing laundry on my washboard abs. Right. And we want that instant gratification. Right. We're so conditioned to it being quick, quick, quick. Right. Bingo. So it's, it's, it's really just mentally preparing yourself to understand that, uh, the, the greatest results, extraordinary results. They come over time, not instantly. Yeah. I love that you say that because you know I talked about this a lot. People have said he's fantasy goals, whether these fantasy targets but they're not really clear about what are those actual activities required to achieve that target. And this, this is so the four one one, I mean we built an entire membership community around this where every month we do calls and help people dissect their foreign ones. And the mistake that we often see is they might be clear on their goals, the results they want. But tell me the last time you got out of a meeting and you thought to yourself, what result am I achieving right now? Say Never. We ask, what should I be doing right now? Actions are the language of our thoughts, not results. Yet we write our goals in the form of results. And when you actually have to say, okay, well what do I specifically have to do to achieve that? We quickly hit that wall of, I don't know, right? That's your opportunity to push and search and just keep asking, well, what's the one thing I could do that would make that easier? And necessary, well, what's the one thing I could do that would make that easier or unnecessary? Right? And you break it all the way down. Yeah. I love that. And I know you talk about me listening to the episode that you guys did on right around Christmas Day, right? Like how people make this news, newer solutions like 50% of Americans, right? It's crazy. And then what happens at the end of February? Gone right? Gone. That's it is making this huge shift. So I've got a question of you because of all this stuff, right? Cause we have all the, all this things to, to maneuver. How do you practically focus on your one thing in the midst of the whirlwind, all people trying to pull for your attention. Trying to push it. Like I almost look at as long, almost like you're trying to aim for target, right? And somebody comes in from the side and knocks you and I'm like, whoa. Yeah. Well it starts by thinking big and going small. Hmm. For you who's listening to this? Do you think it's a realistic expectation that if I told you half of your days, we would advise and encourage you to have blocked and protected for your most important work? Do you think it's a realistic expectation that immediately you set the bar for success, that you have four hours time blocked and protected every single day? Zero distractions, zero interruptions? Do you think that's realistic? No. Yes. That's what we, that's what we can aim for and I can tell you over three years of living this, my days look very much like that and that's not where I started. It started by asking the question, can I time block and protect a 10 minute window every day? Can I for 10 minutes not checking email? Can I for 10 minutes, not even allow text messages or phone calls to come to my phone, so I'm even aware of them. Can I for 10 minutes if somebody knocks on the door or asks, do you got a minute? I could say, I'm actually in the middle of something. Can you come back in 10 minutes? I could say, yes, maybe you can mate. And if you can't say yes to 10 can you do five? Like how do we make it that lead domino that you can do? Because when you do it every day for roughly 66 days, it becomes a habit. And do you think you just stop at 10 minutes? No, no, no. All of a sudden it's 30 minutes. It's an hour, it's two hours, it's four hours. It's the path to getting everything that you want is to get one thing at a time. The cool thing about this domino effect is that when you line up your dominoes and you just knocked down to lead one, it starts out like, like I was really long train. It starts out too slow to even notice it's moving until it's moving so fast. Did it just cannot be stopped. Yeah. So out of everything that you are hearing in this episode, Ask yourself the question, what's the one thing I can do? Yeah, it's such that by it, everything else would be easier or unnecessary. Hmm. Let me give you a final question. I know you gotta go. Interesting. So in what area do you half ass things. Okay. Eh, yeah, I'll tell you where I had been half assing things in where I am now being intentional. Okay. I was half harassing my role as a husband and as a parent. Hmm. I we um, every year do a, a, a couple of schools setting retreat. You came to it right? And we do this exercise where we asked the question, what are the roles you play in your life? You know, so I wrote down husband, father, son, brother, cousin, nephew, business owner, value creator, uh, employee podcast hosts. Like I wrote down all these roles that I played and then we, um, we rank them in order of priority. Hmm. What is the single role that matters most, that makes everything else easier or unnecessary. And ultimately I ranked, um, husband, father, value creator and then I kept ranking them. But we made you draw a line, meaning kind of like Gary did to me that until your number one priority is done, everything else is a distraction. What's the line that no ifs, no ands, no buts. You must show up as these is this version. I drew it after three. So it was husband, father value creator. That was two years ago that I identified that. And over that next period of time, um, every week when I sat down to do my four one one with my partner Jay, cause this is a model for having conversations with the people in your world. Um, Jay from time to time would challenge me and say, are you really showing up as a value creator? Are you really showing up as a husband first as a father? Second is a value creator. Third, you know, are you being the type of person who helps other people get what they want first? And I wasn't, hmm. I mentioned earlier the, the, the idea of I was showing up as a business man who had a family rather than a family man and with a business. And that'll change this year. I got really intentional about it to the point that I know and I track with my coach, my date nights, my family for one on ones with my wife, uh, coming into the house. And actually not just allowing myself to sometimes when you feel bored with, I got little kids and sometimes it's not highly stimulating, but to get on their level and to really put myself in their shoes and to play like a kid again, like we're setting the cations that are intentional about being present with the family, not just about good food and good cities. Right. Which is really interesting you say that cause like I think so many people that are listening to this right now and they'd probably thinking like, you know, I am, I know I know this stuff. Right. I know this is so important and they're still not doing it. But what, what would make the, like, like you said, you, you have these identities for yourself already two years ago. What was the shift that made you actually realize the urgency or relevancy of it? Uh, I'd say it was, it was my wife's in my relationship. We just asked the question. We looked at where we were and we said, great, if we keep going in this direction, what does that look like over the next five years or 10 years? And we didn't like the answer, we didn't like where it was going. And so you got two choices. You can close your eyes and cross your fingers and hope that things better or you can actually put a plan in place and work the plan. And so we started working on it and get just just one thing at a time over time led to a lot. Yeah. And I want to be clear, we're still on our path of mastery there. Like we're still going down that path and we're being intentional. Got It. And that's the key thing. You stopped and you made that evaluation. Mm hmm. Yeah. Okay. Geoff, where can people learn more about you and the One Thing community? Absolutely. So you can go to the one thing.com that's with the number one in the URL for the website. The book is the one thing all spelled out, the o n e thing. Uh, the podcast is the one thing podcast. And if you go to the one thing.com, I would suggest clicking on the training page. You'll see, we've got some great courses there that are the basic principles of the book in 15 minutes or less for free. And if you want to go deeper, we've got foundational trainings and events and corporate training and all that stuff. So it's, it's, there's good stuff there. Cool. It's a great book, great community. Uh, check it out. You'll love it. Awesome. Geoff, thanks so much for sharing this time with us and I really appreciate it and I think that people are going to be able to get it, has some really great insights and take some time, re-listen to this stuff again, and uh, I'll talk to you next time. Thanks Satori.        

  DESCRIPTION In today’s episode you will hear why we say we’ll do something but don’t follow through. You’ll also understand why it’s so hard to start good habits and stop bad ones. Here are some of the awesome things you will hear in this episode: Find out the key components to grow wealth, creating deep bonds and true freedom. Find out the ONE thing separating the successful from the ultra successful. And see how Satori coached a famous actress to build her legacy. So listen here to find out how Satori successfully coaches the best to achieve their most important targets and how you can do the same. --Transcript-- If you’ve ever wondered, “Why don’t I do what I say I’m going to do? Why don’t I have the money saved that I want? Why don’t I lose weight, stop overdrinking or grow my business? Why do I say something is important but still don’t seem to make time for it? The answers to these questions can be found in this episode. What’s up everyone, this is Satori Mateu, welcome to a new episode of Halfass to Badass. I’m in a conversation with a highly successful woman and to give you an interesting perspective on today’s topic she says, “I don’t know why, but we’re always struggling to build up a nest egg. We have nothing to show for all the hard work we put in.” She’s a famous actress. The defeat in her voice is unquestionable. She tries to hide it with a nervous smile, but her uncomfortable shifts in her chair gives it away. Her eyes are red, the sparkle is gone. The vibrant and confident look she had on the cover of Vogue a few months earlier is not there. We’re sitting in her spectacular backyard with perfect palm trees and ocean views, the sun is shining, not a single cloud, and you can smell the ocean by the light breeze. “How long have you’ve been acting?” “Both my husband and I have been acting for more than twenty years, and we’ve made millions of dollars. Still, at the end of each year, there’s nothing extra.” “You have a beautiful home. Amazing kids. You live in a wealthy neighborhood. You have nice cars.  You travel anywhere you want to go. You’re invited to all the Hollywood parties and red-carpet events. You have access to the best financial advisors. What do you feel is missing?” “We’re just living, with no real direction.” Their three kids go to the best private school. Her and her husband are both actively working actors, they live in a beautiful mansion in Malibu, California. They’re healthy and have everything one could possibly ask for, right? WRONG! If you don’t have what we’re about to talk about, you will never know if you’re failing or succeeding. After listening to her whole story and seeing what is going on, I look at her, and tell her very directly, “You have no clear standards.” She’s like, “Why is that?” I just love it when people are courageous enough to be vulnerable. When they trust and let their guard down. That’s when I can help fast. She leans forward, tilts her head to the side, lifts her left eyebrow, curious about what about to say next.... She really wants to change not only her family’s financial future but she is wondering how she can be the role model she wants to be for her kids and leave her legacy. “Let’s start by looking at you and your husband and some of the roles you’ve both said yes to. Can you start to see a problem here? There’s no real standard. You’re taking jobs you really don’t want. He lets people run all over him. He keeps saying yes—even though he means no, afraid he will lose his job—becomes a victim, and it impacts your finances and your family. The same goes for you. Fear is running the show, rather than a clear vision and standard for what you both want. You’re settling for what is available. Is this making sense?” “Yes, totally.” She starts breathing. Somebody is finally understanding her. She’s smiling, the corner of her mouth wrinkles and she’s starting bounce a bit up and down. “I feel I’m saying yes to certain movies because I know it will pay our bills, but it’s not necessarily what I want. Don’t get me wrong, I’m grateful for the work I get…” “Yes, but it’s not your standard,” I interrupt her. “It’s fear driven—not standard driven. Are you with me? As long as you make your decisions from a place of worry; that you’re not going to get another role or that you’re not going to cover your monthly expenses, that you’re not going to keep your kids in private school, you’re always living in reaction. Can you imagine for a moment how life would be different if you had a standard for the roles you went after, the ones you said yes to…and you had an amount of money (a minimum standard) you didn’t allow your bank account to drop below?” “That would be amazing. That would remove the anxiety I feel when I go into a new project I don’t love—for months—and I think I would be happier all around. I would be a better mom and wife, for sure.” She starts to light up, her frustration and defeat is clearing. We have a very productive conversation that leaves her with a clear, concrete, and measurable set of standards to secure her finances and family dreams. Why am I sharing this story with you? Because… The truth is, when we don’t set a standard for what we demand for ourselves and our environment, we won’t get it. We just won’t. You’ve got to decide the amount you want in your bank account. What’s your minimum standard? Now go do the work necessary to fill your bank account to that level. You say, “This is my standard, this is my bottom line and it can’t go beneath that. I’m going to work my ass off to get above that and never again let it go below. Ever.” It’s not up to the environment. It’s up to you. What would your life be like if you NEVER had to question yourself ever again? If you knew, what you said and promised yourself was going to happen, for sure? If you want to trust yourself then you definitely want to pay close attention to this episode without interruptions. I want you to picture the results you’re committed to, the life you want, and your commitment to a Badass life. And you have to define what a badass life means to you, right? Does that mean being more present in conversation?  Not being a slave to your phone? Being more intentional of how you take care of your health, your sleep, eating habits, spending habits? Is it about minimizing stress, overwhelm and distractions, what is it to you? Here’s why. I have no idea what you feed your mind with; what you think about, listen to, read, or watch. I don’t know what you practice on a daily basis. You see, you have 168 hours per week. Those 168 hours per week include sleeping and everything. That’s 8,760 hours per year. I only have limited time with you, and my job is to find ways to influence and persuade you—to help you dominate your mind—so you can think and create the kind of habits that guarantee you success and it serves you. Think about the number of hours you’ve already spent in your life doing things where you’re not dominating your thinking, not dominating how you feel, where you’re not dominating the actions, the decisions, and your daily behaviors. I want you to understand, for me to be able to rewire your conditioning—to help you unlearn the things not serving you, what’s slowing you down, making you unproductive, lacking energy, and making unprofitable—you really need to get clear about the standard you hold for yourself. Your ability to influence and impact your direction consistently, to consistently make more money, own your wealth, be more productive, have an incredible life—where you embrace all of you—without apologies, is not something we leave to chance, right? We don’t leave it to a maybe. “If I’m lucky” or, “I wonder what’s going to happen today, or next week.” When you’re sowing and you’re sowing daily, you are creating a momentum where you’ll be able to reap daily because of the sowing that you’ve been doing. It’s accumulative. You need to know you actually have control over this thing called money. You have control of your performance. You have control of this thing called serving people. You are in control and can dominate your ability to create wealth in your life. Create deep bonds with people that matter to you. That’s not something you need to question anymore. That’s something you can rely on. You want to trust that you know what to do, when to do it, how to do it and so I’m going to talk to you about how to set standards that give you freedom. You need to understand and know, deeply, your core habits. Do they make you stronger or weaker? More effective or less? What daily decisions are you making, causing you to be stronger, more effective, more productive, think faster, be more confident? Do you have habits that make it easy for you to generate the kind of money you want and make it very hard for you not to? You want to have a consistent and dependable way of doing this. This means, you’ll be able to depend on yourself, right? You need to know who’s going to show up in the morning and not leave it to chance. Why are we talking about this? Because most people live out of control. They are not in command of their lives, of their business or their relationships. They’re not being in charge to influence or dominate their environment because they give those reins to someone else. Think about that. Every day, someone or something, whether that’s Facebook, Twitter, TV, any media, email, friends, family members, co-workers are all trying to grab your attention. Have you noticed that? Advertisers spend billions to control and dominate where you put your focus, true? I’m saying, let’s grab a hold of those reins. Take control of your own environment and time. Be very appreciative and grateful for the minutes and seconds you have here on this planet. In order to do that, we first need to take a stand and identify, “What do I stand for?” What daily habits or rituals, what lifestyle do I want?” When I was living in Stockholm many years ago in the beginning of my career, I charged very differently for my services. I thought to myself, “If I can only have $30,000 SEK (Swedish Kronor, roughly $3000) in my bank account, I’m good.” That was my level of thinking at the time. If I have $3,000 in my account, consistently, I’m good. That doesn’t pay for anything in my life today. Portions, obviously, but does it support a Los Angeles lifestyle? Hardly. I charged $1,000 for 12 private sessions with me. That’s insane! It’s completely insane. It was a different level of thinking. I thought that was good. I couldn’t even imagine anything different. Perspectives change. I went to see an apartment building in Beverly Hills recently; the penthouse is $65,000 a month just to rent it. It comes with a concierge service where they literally drive you in a Rolls Royce or an Escalade within a three-mile radius anywhere you want, right in the heart of Beverly Hills with 365-degree views of the Hollywood Hills, the Hollywood sign, downtown L.A., and the ocean. You can see everywhere. I’m not saying that’s how you want to use your money. I’m not even suggesting those should even be your values. The point I want to drive home is that the standards you hold for yourself will determine the internal resources and potential you’ll access, therefore your results. If your standards communicate, for example, “If I’m lucky, or if I feel like it, I’ll make a few sales calls today.” “If I feel like it, I’ll get up earlier today.” “I hope I can be productive today.” “I hope I win today.” With standards like that, you have no standards. Who decides the standards you live by? You do, of course! It’s just that very often it may not feel like you do, right? Most likely, your standards haven’t been updated for years, if ever. Most of us just adopted the standards of our families, and never stopped to question whether those are the standards we want to live by. You decide the standards you want. You just want to make sure it matches with what you really want. Not what you’ve settled for. Is this making sense? My question is, are your current standards designed to take you where you want? Think about that, I you have an idea of where you would want to be 5 years, 10 years or even 20 years from now, are your standards (your thoughts, feelings and behaviors that you live by) your habits going to take you there? It’s a yes or no answer. And it’s predictable. I say I want build a multi-million dollar business, but I sleep until noon. I want to be in great shape and have lots of energy, but I eat fast food five days a week. I want to be connected to my spouse but I can’t have a dinner conversation without checking my phone. You get it? We don’t get our wants in life, we get our standards. It’s really about perspective, right? I got an opportunity to join this pretty cool club where you get to fly private jets all over the country and internationally. Some people would say, “That’s crazy! You don’t need to fly private jets.” No, I don’t need to. I don’t need to do anything, but I want to. It’s fun. It optimizes time (no need to waste hours at the airport), creates new opportunities. It’s the level of quality and standard I want for myself. If I want that and it’s available to me, why deny myself new experiences? The only way I would deny myself what I want is if I’m thinking, “I can’t afford it. It’s not available to me. That’s too much money.” Like I said, $3,000 at one point was a lot of money. Let’s take a closer look at the standards you want for yourself. What standard do you want when connecting with people in business? Think about it. I know, maybe you haven’t thought about this. It’s normal. But we’re talking about it right now. And I know you wouldn’t listen to me right now if you wanted to be a halfass. Right? Let’s look at it. How about privately? How do you want to communicate? How do you want to relate to people? What’s the standard? Take a moment and invest some thought into how you will build your legacy. I want you to set a standard for what you want, a standard for yourself, including the people you serve. If you don’t dominate your thinking, your feelings, and your behaviors, someone else will. That’s just the way it is. In other words, someone else will control and dominate your thinking, your perception, your focus, what you do, and don’t do. It’s as simple as that. First, take a moment and ask yourself, “What’s the standard I want for myself?” If you think of your bank accounts, what’s the standard? Think about it? What’s the minimum balance you will allow for your bank account? Is it $3,000, $5,000, $10,000, $100,000, $100,000,000? What has to be in your account no matter what happens? In other words, what’s the fluctuation you’ll allow? The standard is your standard. Not my standard or anybody else’s. Yours. You might, say, “I’m not going to have anything less than $20,000, $100,000 or $300,000 in my checking account, and I’m going to have at least $100,000, $500,000 or $20 million in my savings account.” I don’t know what the number is for you. Whatever it is, get clarity. No matter what area of life we’re talking about, this matter. Clarity about your health, mental energy, how you talk to your kids, how you use your time, the quality of your friendships it’s worth your investment of time, focus and dedication. This is not something you do in five minutes. So I’m just starting the ball rolling. If you and I were working together we would of course, look at the most important, the key areas that would have the biggest most significant impact in your life and your business (The once that make you the most efficient, makes you the most successful). This requires careful thought and dedication. The second question, after you get clear on your standards, is “What ONE habit do I need in place to have this level of standard in my life?” And once you’re clear on the ONE… What second ONE habit can you add to solidify your standard? Having clarity, will determine the daily habits you put in place; the level of conversations you have, and with whom. Many years ago, I went through bankruptcy. It was painful. I felt like a loser, like I’d failed in life and adulthood. I decided I wasn’t going to use credit cards. More specifically, I wasn’t going to spend money, I didn’t have. Years later, I decided, “Okay, I’m going to have one credit card. Here’s the rule, every month, it’s going to be paid in full. If I can’t pay in full—If I’m not actually making that kind of money—I’m not going to use it.” That’s the standard I set. Every month, the income has to be there, or I won’t use it. The standard, determines what I will buy or not buy. It also determines the monthly, weekly and daily actions required, to generate the kind of revenue I want. Simple, right? If I want to buy something—no matter the price point—if I want it, I know, what my level of productivity has to be. If you don’t have clarity, someone else will, and it may not necessarily be in your best interest. You’re either in control or you’re being controlled. You’re either in charge and dominate or you’re being dominated, period. There’s no in between. Many people, are so afraid of taking control or to dominate so they sit back and become victims. They’ll complain about things not being done the way they want it to be done. The truth is, they didn’t take charge, they didn’t take command, they lost control (gave it away). Makes sense? I hope you enjoyed this episode and found it helpful and that you’ll share it with your friends, it’s really how I’m getting the word out about this podcast. I don’t know if you’ve noticed but I devoting a lot of time to deliver value to you, and I’m really counting on you, my badass community to help me get the word out. Please take a moment if you haven’t already and leave me a review on iTunes. And more important, send the link of this episode in a text, to someone you know who would love this episode and who needs it, because you’re the best person to recommend people to our community to our tribe, our badass nation because we already know who fits in, right? ------------------------------ BOOM! How’d you like that? If you're wanting to grow and scale your business you're probably studying a lot. That's great. You're probably studying all the different strategies out there, right? That's also great. But the hardest part is figuring out how to remove overwhelm and friction and get done what matters without burning yourself and without killing yourself in the process, right? That's what I struggled with for a while until I learned the secrets of Precision Based Growth. So if you’re wondering how Precision Based Growth can work in your business or life, I created a special opportunity for you to get on a call with me to get you on track with the right focus, and more important, how to maximize growth, maximize efficiency and simplify. You’re not alone. Wanna talk? I’m only one person, so this is on a first come, first serve basis. Spots are extremely limited, so if you’re serious and you want me to personally answer your direct questions.You can apply for your spot by going to TalkToSatori.com. Again, that's TalkToSatori.com.

DESCRIPTION In today’s episode you will hear why so many of us fail to achieve what we want. You’ll also understand why we end up with halfass results and mediocre lives.. Here are some of the awesome things you will hear in this episode: Find out the the difference between a seducer and a closer. Find out the ONE problem brain chemical that gets you into trouble from staying focused And see how Satori went undercover the high-ticket world to understand the truth. So listen here to find out how Satori successfully coaches the best to achieve their most important targets and how you can do the same. ---SCRIPT-- Are you a seducer or a closer? In today’s Episode I’m gonna teach you why so many of us fail to accomplish what we want. Why we end up with halfass results and mediocre lives. What’s up everyone. This is Satori Mateu and welcome to a new episode of Halfass to Badass! So many people try not to sell. “It’s ugly.” “It’s bad.” “It’s pushy.” “It’s manipulative.” “It’s sleazy.” I’m sure you’ve heard them all. Listen, you cannot not sell. You’re either selling me on why to do something or you’re selling me why not to. If you’re not selling your ideas, values, principles, products or services you’re being sold someone else’s. There’s no in between. You’re either selling yourself on why to be a BADASS, to be ruthless and relentless in your pursuit of your dream-life, or you’re selling yourself on why you can’t. It’s a constant… EVERY. SINGLE. DAY. EVERY. SINGLE. MOMENT. So, your ability to close is that moment when you make things happen or not. Either you’re closing yourself to go workout or stay on the couch. You’re closing yourself on eating something that is going to give you energy or something that’ll drain you but seems inviting for the moment. You’re closing yourself on making that phone call or you’re closing yourself on why you shouldn’t. (“Oh, I’m too tired.” “I need to be more prepared.” “I don’t have all the information, yet” “I’ll do it tomorrow.” “It’s too early.” It’s too late”). The closing moment is the moment you choose to either have that difficult conversation with your kids, spouse, prospect, your coach or you distract yourself scrolling on social media, watching TV or say, “I’m too tired.” “I don’t have time.” If you think about your ability to serve people—really serve people—help people, make a difference in people’s lives, make a difference in your life; the only way you’re going to be able to do that is in the moment they, or you, say, “Yes”. “Let’s do it.” “It’s go time.” It’s the moment they give you money or give you something you want for something they want, right? It’s the moment, you put your shoes on and go for the walk or the run. It’s the moment you sit down and write your book, record your podcast, train your team. It’s the moment the value exchange happens. That’s the moment you’re able to help someone. Because of that, we need to understand, until that moment, everything else, everything before that, is just a tease. It’s just a way to get them excited. I call it “Seduction selling.” I remembered when I hired a coach, a money mindset or wealth coach. At this point I was already selling my mentorship and coaching for 250,000 dollars but I wanted to see what was out there and the delivered for what we call high ticket or premium coaching. And I also thought if I can increase my business, great. So I packed my bags and flew across the country to see him. I had already paid $25,000 dollars for a VIP day. The whole day I was being seduced to enter into a deeper type of engagement with him but I wasn’t getting a lot of meat in the actual day, if you know what I mean. He was good at creating the curiosity and desire to want more. At the end of the day, I decided to give it a shot and to go deeper. But I also didn’t just want to waste my money. It was a $100,000 dollar investment. I am of the mindset that you can’t ask others to invest big money with you if you’re not willing to invest big money with others. Meaning, you want to be congruent with what you ask of others by going first. We started the relationship. But pretty fast I got stuck comparing him to me. I noticed, he sounded arrogant, bothered, he was holding back and wouldn’t answer my questions except for very surface answers. I hate that. I hate it when people aren’t generous with their knowledge or skills, when they hold back and they try to put themselves on a pedestal. I would NEVER do that with a client. I’m like, “I’m here to fight for your dreams”. He was nothing like that. He would jump on a call with me every two weeks for about 20 min and sometimes conversations would last less than 10 min. I remember dreading the calls. I had paid 100,000 dollars and wasn’t getting the value I was sold. I realized, I had bought the fantasy, I had been seduced and closed but the value exchange wasn’t there. I also realized, we’re not buying the information or knowledge, we’re buying the relationship, the trust that this person or company truly cares about our success. I understood, that what I offered my clients was worth ten times what he offered, which confirmed my position in the marketplace. I made a plan to join high end groups to see how they closed and what kinds of value they offered. I even interviewed other participants to see how they were closed (how they made their decision. What motivated them to join and what they got out of their investment). The problem I bumped into as I joined different high end masterminds, investing 25,000 dollars and up into the 100,000 dollars range, is that they often put themselves on a pedestal, inflating their own value without a way to back up the value exchange. Which left many people feeling disappointed. (Which of course, they wouldn’t see until months into a program or after when they evaluated the return on investment). I’m not saying people don’t have a choice. We all do. There are no victims, we’re all responsible for the choices we make. But I do strongly believe we have a moral and ethical obligation to deliver on the promise we make for the exchange of people’s money. I also believe, that if you’re given instructions and don’t follow through on those instructions, you've got to own that as well. Which take us to our part of making fantasies (seducing ourselves on what we think we’re going to do, but then not doing it, right?). What’s been interesting to watch (since I closely watch and listen to the selling process of all these master salesman and saleswoman, is that they’ve started to sell heavily that it’s the community you joining. That’s where the value is. And that’s all good. But you get no direct access, no individual time with the so called guru or brand owner, but that is how it’s sold. Again, to my point that is seduction selling. So even if you close the deal, the value exchange is not there. It’s just seduction. Because at the end of the day, whether it’s toward yourself or others you want to trust, the promise is delivered. If you want self-confidence, if you want to confide in yourself, You must close the deal and deliver the value. If you want to be Unshakeable, to own that you are a Badass—if you want the money, the love, the family, the productivity, to be in the best shape of your life, be spiritually clear—are you closing yourself on the daily habits, the standards, the thinking, the owning of your value, or are you talking yourself out of it? Are you just seducing yourself—painting a fantasy of your dream—or are you clarifying your standards and closing yourself on your dream…? This is a moment-to-moment choice. This is what it means to own the close. Set the standard, set the habit and live it. Dominate or be dominated. Listen, I’m not trying to be rigid, or harsh, or eliminate spontaneity and fun from your life… You see, you know the things you want for your life and you also know the disappointments you’ve experienced. Don’t you? You know the hopes and dreams that hasn’t happened, that have left you feeling empty and unfulfilled, true? I don’t want that for you anymore… Let’s bring spontaneity, fun and flexibility to your standards …AND let’s make what you want, truly happen for you. You see, amateur speakers, coaches, and motivators are in the business of mental masturbation. They get you all excited, elated, stirring those hormones, then leave you hanging. When we’re stuck in mental masturbation, and being jacked up on dopamine (the hormone of distraction) we’re just chasing the highs, but accomplishing nothing. It’s kinda like empty calories. Feels good for the moment, but has no nutritional value. And you crash. And if you’re not clear on what dopamine is, it’s a brain chemical related to getting kicks and excitement. It’s the chemical involved in addictive drugs and behaviors. When you’re in love and infatuated, dopamine is flowing. This is also when the potential fear of loss kicks in and the brain chemical cortisol pumps into your body. Cortisol relates to stress and challenge. In business we like to call it FOMO (fear of missing out) ever heard that? People love to sell the you the fear of missing out. When I say being in love, it doesn’t have to be just a person, it could be an idea, a product, a service, a fantasy. Think about it. If you’re in love and you’re infatuated with someone or something you only fear the loss of those things you have a dopamine addiction to. You don’t have a sense of loss for the the things you resent or see as a challenge, right? You don’t miss what you resent. You don’t miss arguments and fights. You celebrate those losses. Are you with me? I’m not in the business of seduction. Amateurs do this to themselves all the time. “I’m going to be more productive.” “I’m going to be a millionaire.” “I’m going to be the best husband.” “I’m going to be the most amazing mom.” The thought, the idea, the fantasy, gets them pumped up, excited, and turned on… for a day, a week, a minute. I mean, it can be fun—for the moment—but it never leaves you fulfilled. It leaves you with broken dreams, feeling empty and feeling like a fraud. Every time you don’t follow through on your promise to yourself, you get more and more disappointed and you lose trust in yourself. You start doubting and questioning your ability follow through. Not good. Can you see how easily this could happen in your life, or already has happened many times? Now, imagine for a moment, you’re seducing a lover, getting them all excited, what kind of emotional state are you in to do that? Think about the emotions you’re transferring… Playfulness, sensuality, magnetism, you’re flirtatious, provocative, charming. You know what I’m talking about. I have a question for you, the moment you’re seducing, are you giving them what they’re ultimately looking for? No. You’re just seducing them. The same thing happens in sales. If you’re just talking about it—painting the picture, getting them excited—you’re selling the fantasy, you’re not actually providing the service. The value exchange is not happening. If I tell you, I’m going to show you how to remove the ONE mental block that is in your way of your dreams, the thought can be exciting and seductive. Until we do the actual work of eliminating that one mental block, we’re just talking about it. We’re not actually doing it. The only time you provide real service, real help, in sales and solve an actual problem, is when you close. If you’re not closing, you’re just teasing. (Of course, when I say this, I’m assuming you’re fully keeping your promise). Some people say yes to you. “I want to do business with you.” “I want to marry you.” “I want to start a family.” “Yes, please help me.” Hey, you might even say yes to yourself… “I’m getting up 5am every morning.” “I’m sharing my mission with a minimum of five people every day.” “I’m responsible for my health, I’m taking at least a 20 min walk every day.” Unless you’re getting paid and helping people. Getting married. Getting laid. Being more productive. Getting in better shape. Taking that 20-minute walk. If you or the people you make promises to, are not making progress, not making what you say real, you didn’t close. You’re still just in the seduction phase. If you’re being intimate with someone and they’re seducing you, teasing you, making you all excited and then they go, “Oh my God, I have a meeting, bye.” Or “I’m going to make a phone call.” or “You know what, I’m very hungry right now.” You’d be like, “What the fuck, what just happened? You’re making me all turned on and excited and you’re just getting up and walking away?” That would piss you off. Same thing with your clients. Same thing happens when you say yes to you, and don’t follow through. No difference. You’re getting all excited, all inspired like, “Wow, this is really going to happen,” but you don’t close. You just seduce them and leave them hanging. That’s cruel. This is where your standards rule. Not what you feel in the moment. Don’t get their hopes up—or even your own—without finishing it off. Just to be clear, this is not an invitation to say, “Oh, then I just won’t get their hopes up.” “I just won’t set goals, that way I won’t have to disappoint myself.” This is my invitation to set standards you CAN follow. Closing, is your ability to help yourself and others to get what you want and need. This comes from you having standards and rituals (which you do) of how you do things. (The question is, are they moving you closer or further away from what you want?) The standards you hold for yourself, the ritual and habits you have in place will determine if you finish things off, or if you’ll leave things open, and leave yourself or others hanging. Can you see how a life without clear standards and habits leave you with unfulfilled dreams? I want you to start thinking about your standards. What do you stand for? Do you stand for being a lousy parent? Being an unavailable partner? Do you stand for having an empty bank account? Being unhealthy? Not having customers, you can serve? Do you stand for being broke, not making consistent money every month, every week, every day? Don’t think so, right? I don’t believe ANYBODY wakes up in the morning, thinking, “How can I be unproductive, underperform, be an awful human being that treats people like shit and make no money.” Still haven’t met anybody like that. C’mon, let’s do the work. What’s your standard, what do you stand for? Not, what does your grandma, your cat, lawyer or neighbor stand for, I don’t give a shit about that right now. I want to know what YOU stand for. Even if you’re not clear or certain about what it is, or even if you been pleasing and doing what everyone else think is “right” your whole life, start pondering about it. Be curious. Write it down, right now. Claim it now. As you start thinking about this, are the habits you have in place as of right now serving you? Are they making you grow and expand? Or are they making you shrink? Do they make you smaller? Are they putting you in a place of reaction? Or are you in control and proactive? These are the things we want to look at. I’m going to repeat this again. If you’re not in control, you’re going to be controlled. If you’re not taking charge of your thinking, your habits, or your environment, someone else will. It doesn’t matter, whether it’s Facebook, Twitter, YouTube, or other social media—someone yapping in your ear or controlling your eyeballs—where you put your focus, controls your focus. Who are you putting in charge of your life? This is why you’ve got to respect and appreciate your time, protect it with your life, because you won’t get those moments back. Those are non-refundable moments. Recently, I got got stuck in front of a Netflix series, “Marvelous Mrs Maisel”. I mean they’re so good at opening loops, leaving you hungry for more. My wife’s like, “I’ve heard great things about this new series, wanna watch it together?” I’m like, “Yeah. Sure, let’s do it.” She’s like, but you gotta promise me, if I fall asleep, don’t keep watching. Only watch the episode we’re on. OK?” “Ok.” Ten minutes in, she is sleeping. Now that’s not a surprise. I knew that was going to happen. Day 1. I turn it off. I just watch one episode. Day 2. One episode. But ohh, it’s so hard. So difficult. Day 3. It’s game over. I so was screwed. I watch the whole season. Not only that I start watching season two as well. Dopamine fixes… What can I say. Again, are you just going to seduce yourself and others, and not close, or are you following through? What are your standards for when you wake up in the morning? Are you going to let yourself be distracted, being pulled away by other people’s demands; checking emails, answering text messages, first thing in the morning? Or are you dominating and taking command, steering the ship so to speak of the direction of your morning? What habits do you want in place to help you grow and expand—making an Unshakeable Badass life real? You have 168 hours per week my friend. No more, no less. So, you do have time. We just don’t have time to waste. Hey listen, I’m not here to tell you what to do with your time, that’s up to you. All I’m saying is, make sure it’s meaningful to you. We either take charge of this or don’t. I’m not here to waste your time and I’m not here to waste my time. There’s no in between. I want to make sure I’m serving you, helping you take control of what’s going on between your ears so you can have what you want. With that said, be brutally honest and vulnerable with yourself, because that’s how I’m going to be able to help you in these virtual conversation we have here together. This is how you’ll get the most of our time together. Be brutally honest. No mask. No pretending. Let’s set some new standards today. If you think you already have great standards, beautiful, let’s optimize them. This is Satori Mateu signing off, until next episode, remember, YOU are a NATURAL BORN BADASS! BOOM!! How’d you like that? Want more wealth building secrets go get your copy of my book. It’s called Unshakable Wealth and you can get a copy at satorigift.com Inside this book you’ll find my top secrets on how to dominate your life and business without apologizes. How to own your worth, get highly paid and change the world with your message. These are the secrets I’ve used with Olympic athletes, world class CEOs and leaders just like you. Again, that’s satorigift.com

DESCRIPTION In today’s episode you will hear the secret to achieving your goals. You’ll also understand why you’ve struggled to achieve what you want and to change it. Here are some of the awesome things you will hear in this episode: Find out the two key questions to ask yourself to know how to identify the right goals and targets. Find out the ONE problem leaders have today and how you can be different. And see how Satori removed shame and judgement from a client that thought he was lazy. So listen here to find out how Satori successfully coaches the best to achieve their most important targets and how you can do the same. ---SCRIPT-- If we want to accomplish great things in our lives, we first need to understand how to maximize our efficiency, maximize our focus and our resources and we need to do it in a way that’s sustainable. What’s up everyone, this is Satori Mateu with a new episode of Halfass to Badass. I’ve you ever wondered why you set targets in your life that you don’t follow through on, if you’re setting financial goals, health goals, business outcomes or try to lead a team that is not following through on the milestones you set, after this episode you will know why and what to do about it. Sound like an awesome reason to be present? It really is. Because the cost of not taking command of this understanding will destroy any real dreams you have, pull you away from accomplishing what matters to YOU, and wasting years being frustrated, stressed out, blaming yourself, your family, your team, wishing you would’ve done things differently. Maybe you’re saying, “But Satori, you don’t understand, I’m already overwhelmed, I’m already stressed out, not achieving what I want fast enough, I’m already trying to motivate my team to be more engaged and efficient. It already feels like an uphill battle. What are you going to show me that I don’t already know?” Let’s look at the problem. We all have set goals and targets we haven’t achieved, right? All of us. The question is, were those goals or targets important? Yes, maybe. Here’s what I mean. “Satori, I want to make a million dollars.” “Satori I want to lose 25 pounds.” “Satori, I want to be a present dad, or mom.” I have a client in his mid 30’s who wanted to start a new business but he was already in business working with his dad. His dad really wanted him to take over the family business one day, but he didn’t. He would be surfing the internet on the topic he was really interested in, looking at Instagram post from similar businesses that he wanted to be in. He’d be watching the clock and get into conflicts with his dad about small things. But every time it came down to taking some real action to start his own business, (doing some deeper research, getting clear on who he wanted to serve) he would stop… and distract himself with low priority activities instead, (scrolling social media, checking email, binge watch YouTube videos)….Then he would feel bad thinking he was lazy and just not motivated enough. I said, “No need to feel bad. You see, as long as you’re distracting yourself with low priority activities instead of getting your business off the ground, what are you showing? What is your life already demonstrating is more important?” He’s like, “I don’t know.” “I know. It’s not always easy to see. Which is why you have me talking to you right now. Sometimes things are not what they seem to be. I know you want to start a new business and I also know you’re passionate about it. You have a strong interest in the topic. Let me ask you, what’s going to happen if you start your own business, how do you think your dad will feel about it?” “Well, he won’t like it at all. He already told me. He keeps trying to talk me out of it.” “Aha, I know. I also know you love your dad. I know you don’t want to disappoint him, and I know you don’t want him to disapprove of you. But here’s the thing, As long as your dad’s opinion is more important than your own, you’ll keep living your dad’s dream instead of your own. As long as pleasing your dad is more important than your dream, you will continue making those choices. The problem is not that dad’s dream is more important than yours. The problem is that you think your dream “should” be more important than your dad’s and for you, it isn’t. At least not right now. So everytime you don’t go after your dream, what happens? You beat yourself up, judge yourself and feel bad about it, right?” He goes,“Yeah. And then I blame my dad for it and we get into some stupid argument.” “That’s right. And until YOU own your dream and you can share how owning your dream will not only benefit you, but also benefit your dad and your family and build a legacy for years to come, you’ll keep struggling.” We finally had a deeper conversation with the whole family and I took them through our Value-Based Influence Method and found and amazing solution where everyone involved could see how their values could be met. That’s problem number one. You must live in alignment with your real values or you will struggle and feel resentful, and so will the people around you. This is key. Problem number two is, who made you believe pleasing others, realizing other’s dreams are more important than yours? Social norms, your teachers, your parents, Instagram influencer? Are the things you’re going after even something you want to accomplish? So often we make something important, that to us really isn’t. I grew up a martial artist, I grew up wanting to have abs like Bruce Lee. My dad trained my whole, one of highest values in life was fitness. He would always talk to me about have washboard abs. So when I didn’t have them I would feel bad. I would feel like a failure. I don’t know how many times I’ve stood in front of the mirror flexing my muscles. When I was running my martial art school and competing I was ripped, but it took hours of daily training. Lived and breathed Martial arts. I even lived in my Dojo because I wanted to do the traditional way. Back then Fitness and Martial Arts was one of my highest values. When I stopped with Martial Arts and later became a dad, when I was not working out for hours every day, when I gained the pregnancy weight (you know what I mean, when I ate banana splits like it was going out of style. I gained 20 pounds. If you didn’t hear the story you can go back and listen to episode five. Anyway, I eat healthy 90% of the time. I take walks, hike, I stretch, breathe, meditate. I do infrared saunas, and a bunch of other cool stuff to take care of my health. Do I work out for hours every day like I used to. NO. Do I wish I was ripped and had six packs abs right now. Yes. And that’s exactly what it is. A wish. More like a fantasy. Here’s the thing. Could I achieve it if I was committed to it. Absolutely. But I’m not. What am I saying? If I was like, “I’m going to do 300 sit-ups every day. I’m going to do a hundred push-ups. I’m going to run a marathon.” I’m going to eat broccoli everyday. I know I would be setting myself up for failure. Not because I’m not capable. Because it’s not what I value any more. Let me clarify what I mean. Do I appreciate and well defined, trained body? Yes. Would it be nice to have? Yes. But there are other things that matter to me more. Connecting with my family is more important to me. Talking to you right now is more important to me. I spend hours every week to prepare for you and I to have this conversation. My mission is more important to me right now. Therefore, if I set a target to workout everyday. I know I won’t fulfill on it. Think about it. What are the targets or goals you say you’re going to do, (or think you should do) but don’t? You see some people, have so many disappointments with reaching goal or hitting targets, they’re like, “I don’t set goals anymore.” it’s too painful. They don’t want to experience the disappointment and failure, over and over again. I’m like, “No. It’s not that you can’t achieve your goals, it’s not that they’re out of your reach, it’s that you’re setting goals that don’t really matter to you. But you think they ‘should’.You think this goals makes you smarter, more successful, a better person. You think you’ll be more respected, be more loved.” This is where the lie lives… Instead of doing what actually matters you’re spending your time pretending to value things because the world, society, family or colleagues told you, you should.   So what happens? You become inconsistent, you don’t follow through on activities, you come up with a bunch or reasons, rationalizations or lies, to why you’re not doing it, why you’re not following through. Haven’t you done that? I know I have. But here’s why. It wasn’t aligned with your values to begin with. Haven’t you made commitments, that once you made you made them, you went, “Agh, why did I say yes to that? I shouldn’t have agree to this stupid thing.” It’s not that the thing was stupid, it’s just that you made a commitment or said yes to something that was not aligned with your values. A now you feel like you have to force yourself to do it. You have to push yourself. Motivate yourself. Are you following? It became more important to please someone else, more important not to disappoint or lose respect, than saying no. It doesn’t have to be that way. In precision based growth, which you may have heard me talk about in other episodes. We remove the friction. We remove the overwhelm and stress. We remove anything that doesn’t maximize your energy, your productivity, your revenue, anything that slows you down and doesn’t make you better. Why? Because if you don’t show up as the best you, the badass you, how are you going to be making your biggest contribution? How you are going to be a badass leader of your organization, be the kind of badass mom or dad your kids deserve, be the kind of spouse that inspires growth, right? You can’t! And most important, how are you going to be the kind of YOU that inspires you to fulfill on your purpose, fulfill on your most meaningful life? Are you getting this? You understand why this is so important? There’s a new science of achievement, it’s something I’ve taught for more than for than two decades, so it doesn’t feel new to me but finally science is backing things up that I’ve taught for years but didn’t have the proof to show. It’s so exciting. If we try to do it the old way, we’re going to get overwhelmed, stressed out, frustrated and end up burning out ourselves and our teams. We’re not looking to go wide, but deep, we want to remove everything that slows you down. If we want to accomplish more than before we can’t follow the old way. A real badass knows when to say no and when to say yes.   Neuroscience has proven that are brains are wired to accomplish and give focus to ONE specific object at any moment in time. That’s when we’re performing at our best. The inability of leaders to focus is a gigantic problem in our world today. Focusing on ONE, max two things that really matter means narrowing down your focus on the essentials and eliminating the friction and non-essentials despite of the day-to day demands, distractions and the constant whirlwind. That’s WHY if you want to influence yourself or someone else you first want to understand what already influences them. We started in our last episode to get clear on what YOU value, which will simplify your process on where to put your focus. Which is really exciting, right? I’m assuming you did do the assignment getting clear on your values, am I right? If you didn’t go back and answer the questions and go deep, please. I promise, you will thank me. Now if you’re clear on your values, on what’s important to you, (not setting fantasy goals or going after things to just build status in the eyes of others) you’ll notice that your life is already demonstrating where to invest more of your time, focus and energy. So then when you set goals that are specific and measurable and aligned with your values (things that truly matter to you) you can own them. You’ll be able to influence yourself to take action without resistance, without wanting to come up with excuses, with feeling like you should be doing something else. So what’s the secret to influence and achieving what you want and not fail or disappoint yourself over and over…? You want to set goals that are specific, measurable and winnable. Set targets you can own. Aligned with you values. Let me give you a few critical nuances to setting targets. Definitely not new, but so rarely practiced. I can’t tell you how rare it is for people to actually communicate and be clear on what they are after. Most companies I’ve had the opportunity to mentor, big or small, make this vague, fluffy and very often uninspiring.   The simple formula is, “From X to Y by when. This way it recognizes where you are today, where you want to go, and the deadline for when you will reach that goal. Most people and organizations lack this level of clarity. Most people who set targets lack a finish line, they can’t tell if they completed the goal or not and where they stand at any given time. An example… “Increase revenue from 300K to 1.5 million by dec 31 2019.” See how to clear that is? Reduce body fat from 31% to 20% by July 30th. Gives you were you are, let’s you know when you’ve hit your target and by when you want it to happen. Let’s say you have kids, and you don’t have any meaningful quality time with your significant other… You want to grow your marriage. What could that sound like? Improve our intimacy by increasing date nights from 0 to 2 per month by Dec 31. Is this making sense. Is it clear? Of course, before you start setting targets, we want to be clear on our real values. Cool? Ok! If you already know you values... Here are two simple questions you can ask to discover the answer of your target… If every area of my life (or teams performance, or my marriage, or my health) remained the same, what ONE specific area could use the biggest improvement? What’s the biggest obstacle in my life (or in my productivity, my sales, in my communication, in building and growing my business) slowing me down, that if removed would elevate my performance most? Whatever area you want to grow get clear and be specific. Of course, once you know the target, we must understand that targets without specific activities won’t get you anywhere. That makes sense right? Just because you have set a target, in other words, you have your destination, you must know which activity that will most likely take you there. This will be the topic of a brand new episode. Hope you enjoyed this influence trilogy. If you know someone who can benefit, share the episodes. I’m also very excited to share with that we have some really cool interviews lined for you, that I know you’ll love. Some really cool badasses coming to share their secrets and knowledge with you. Until next time, get super clear on your values, make sure you’re not living someone else’s dream, or fail to follow through on your set targets because you set some fantasy goal without knowing the requirement to get you there. We don’t become the best by halassing things. Are you with me? ...AND remember YOU are a NATURAL BORN BADASS… --------------------------------- BOOM!! How’d you like that? Want more wealth building secrets go get your copy of my book. It’s called Unshakable Wealth and you can get a copy at satorigift.com Inside this book you’ll find my top secrets on how to dominate your life and business without apologizes. How to own your worth, get highly paid and change the world with your message. These are the secrets I’ve used with Olympic athletes, world class CEO’s and leaders just like you.

In today’s episode you will hear the key to take command of your life and not live in reaction. You’ll also understand how you can go from being feeling like you have to have motivation to doing things with ease. Here are some of the awesome things you will hear in this episode: Find out 3 key questions to ask when you want to know what really drives you as suppose what you think it is. Find out what the companies who are winning do differently to influence their team to success from the ones who hardly can get anyone to move. And see the secret to removing overwhelm and burnout in your business and personal life. So listen here to find out how Satori successfully coaches the best to achieve their most important targets and how you can do the same. --Script-- If you’re questioning yourself or not feeling happy about the direction or progress in your life, it’s most likely because you’re trying to live someone else’s dream… I’m always asked, “Satori why am I stuck? Why am I procrastinating? Why am I not making the money I want? Why am I still overweight? Why do I keep struggling in getting things done? If you feel like you’re drifting, like you lost your way, that maybe life is living you and you’re not in command of your life, don’t feel like you’re dominating life, but life is dominating you? Then today’s episode will be extra important. This is part two of our influence trilogy. If you haven’t listen to part one make sure you go back and listen to is. I know you’ll enjoy it. There are many levels of of influence, but for the sake of this conversation, when I say influence, I’m talking about our ability to influence the thoughts, feelings and behaviors or ourselves and others. What we’re going to talk about today is a systematic way of taking control of how you think, feel and behave so you can achieve what really matters to you. This puts you in charge of your dreams and goals so you can dominate your life and not be dominated by it. Before I go there let’s get a quick understanding of the current map we’re trying to navigate our life through, what’s the current problem we’re facing... BIG PROBLEM: We all have experiences of disappointment, of goals and dreams that have not been met. Aspirations and ambitions we never accomplished, even when we thought we gave it a fair push or what might feel like we gave it our all. I hear it all the time, “You don’t understand Satori, I gave it my all. I did my best, and it still didn’t happen. I have tried everything.” Most of the time it was not even your fault… and I’ll tell you why in just a moment. But before I do. I want to explain something we often forget to think about... We all live in a world that is moving so rapidly, yet it may feel like you’re standing still, like you’re not moving toward what you want fast enough, right?. We live in a world where so many us are overwhelmed, overworked, we’re spread thin. We have a million of plates spinning at all times, trying to make everything important. As a result nothing becomes important. Nothing gets the necessary focus and attention. Therefore, we get halfass results. If we’re being honest, (brutally honest, which I recommend) we can see where we’re half assing things, right? I don’t about you, if you see this, but I can see it all around, people giving halfass attention to things, not being present. They’re exhausted. They’re being halfass parents (doing a lot, trying to be perfect to the outside world, but they’re not present, quickly lose their temper, feeding their kids crap because it’s more convenient). In their intimate relationship (they rarely stop to see each other, to touch, to have meaningful conversation, outside of just their daily to-do’s and coordinating schedules. Are you with me? They’re not connected to their dreams or aspirations. At the end of the night they’re stuck in front Netflix to zone out. And once in a while they rub against each other for some variety. Same at work. People doing a halfass job at work (they’re bored, disengaged, distracted, trying to get away with the least possible). I get it believe me. Like I said a minute ago, it’s not even your fault. But it’s time to take ownership for it so we can make a real shift. Even if you didn’t make the mess, if you want to take command of your business, of your life, you have to own the responsibility to clean up the mess… Which leads us to an even greater problem most people don’t even know they have and it’s causing a lot of pain for business owners, leaders, and individual. It’s causing problems for moms and dads in how they raise their children… ...And that is… We’ve been indoctrinated and trained to adopt other’s values rather that our own, trying to pursue other’s dreams, not our own, believing those are the right dreams, the right values… it’s kinda a good girl, good boy syndrome dominating our thoughts, feelings and behaviors. We so much want to please others, tippy toeing and not wanting to disappoint which is why so many of us walk around unfulfilled, dissatisfied and feeling empty. We been chasing a social conditioning, a fantasy and you can see it on social media all the time. Can’t you? “Oh wow, look at that body, I want a body like that.” “Look at that beautiful home, I want to live like that.” A few years ago client calls me on the phone, and we start talking about her direction and what she really believes is most important to her. I ask, “What do you want?” “Okay, so for my business, I want to have a fully automated business that brings me a crap ton of money every year, and I want to work with super high-end clients.” “Define a crap ton,” I ask her. “A million dollars a year.” “That’s roughly about $83,000 a month, a little bit more, to get to a million. That’s before taxes.” “Wow, okay. See, that just… Now, I’m just like…” I interrupt her. “Because your brain goes like, that’s not achievable for me, right?” “Yeah, and I think, ‘Holy shit! The amount of work I need to do to get to $83,000 a month when I’m slogging my guts out trying to make $10,000 just doesn’t seem worth it almost to me. I realize that there is obviously a smarter way. There’s a gap there between the work it takes to get to $83,000 a month versus $10,000 a month.” The first thing to look at here is, she says she wants something, but hasn’t even identified what it actually takes to get there. It’s just an idea. This is the difference between the fantasy and really knowing what you want. You have the thing you want, but you’re not even clear on what’s required to get there, what the effort is to get there. I asked her, “Tell me first, why do you want that? Why do you want a million-dollar business?” “Because I want to have the kind of lifestyle and business where I’m traveling around the world, inspiring people, and holding big VIP retreats in exotic destinations.” “Why do you want that? Go deeper.” “Because honestly, when I write that down, I feel like it’s just my fate. That’s just who I am and what’s going to happen for me. That’s how I feel about it.” We kept going several layers deeper. We can’t just go on feelings. We need a plan. We need daily rituals and habits. You see, whatever we want we can’t be apologetic about it. We’ve got to claim the space. Put your feet into the ground, own it, and feel it all through your body. No apologies. Decide who you need to become in order to own that future. What are the daily habits you need to put in place? Maybe the ONE daily habit is to make sure you own the right thinking so you can make all other actions be natural for you. You’ve got to be like an unapologetic puma, or lion, or tiger. They don’t go, “Oh, I’m sorry miss Gazelle, I want to eat you. Is that ok with you?” Most people lack clarity and understanding. They underestimate the time, the money, the energy, and the effort needed. Most people try to get away with doing the minimum and putting in the least amount of effort. It’s not that what you want is impossible. It’s not that you can’t achieve it. But you underestimate the actual effort, and so that’s why you’ve got to think , “What do I really want? Why do I want it, and who do I need to become to make what I want real?” Create urgency for yourself. Make it matter. No apologies. No holding back. WHY THIS MATTERS: Why am saying this? Because if we don’t start by identifying who we are, what we want, truly want (not based on fantasy or what we believe will give is us more respect, appreciation, love and significance from other people) we’ll be chasing the wrong targets. If we want to achieve the goals and dreams that truly matter, create a meaningful life and be in command our lives, of our businesses, our health, our family and not be seduced by the opinions of others, we must understand the truth. Are you getting this, Are you getting the importance of this? I remember when I started coaching tennis pros It’s a really focused sport. Apart from strategy and skill, it’s very psychology driven. Meaning if you don’t take command of your thinking as a pro, it’s going to be tough. I thought, “This seems like fun I want to play too.” I also thought it would give me an edge when I coaching my clients. I googled the pro tennis store in our area and found one in Westlake. I’m like, “Family get in the car, we’re going to play tennis together.” I went to a pro store looking for rackets. The guy working in the store, really cool guy from Australia asked me about want kind of string I wanted. Of course, I wanted the best. He made sure we all got the right size rackets. I got a $250 racket. A Roger Federer model (the best in the world). He even included two cans of balls. I asked him if knew any pro coaches. He used to play pro himself. He said he coached but he was so busy. He was coaching a lot of top athletes, one of them Wayne Gretzky (the hockey legend and his family) but he would hook me up with someone really great. We jump in the car, to head back home. We’re going to play tennis. I take the family to the tennis court where we live. We played for about 30 min. It happened 2 more times. Now I have a $250 Tennis racket standing in the corner in my bedroom. The reality is, I don’t practice, I don’t have a tennis coach, I don’t watch tennis, don’t read about it. I was more in love with the idea of tennis that the actual activity of learning. You see, nobody has to remind me or push me or try to motivate me to read or study or teach personal growth or business growth, things that helps you elevate your performance or get you an edge in life. I love that kinda stuff. Think about it, what are the things you love to do? What are the things you would do or feel inspired to spend your time on even if you didn’t get paid or received recognition for it? You see that’s how you start identifying your real values, not the fake ones you’ve been told you “should” value. This is why so many people are unfulfilled and need external motivation to do things. You can take this principle into any area of life. I mean some people love to workout. They don’t need anyone to push them. They feel inspired from within, and they keep making progress in that area. Others, hate it and they won’t workout no matter how much you nag them, try to push them or pump them up. When you learn to appreciate and honor others values they can become truly complementary and add to your life, instead of thinking you have to change them to fit into your agenda. Same thing if you want to influence yourself or others to enjoy certain activities and be more productive in business. I have a client who was going for a new certification for his business. He really wanted to out-perform his competition so he could own a bigger market share. There was a problem. He was terrified to take the test because he had the belief that he wasn’t book smart. Not only that, he would get so distracted and overwhelmed that he just wouldn’t do it. Once I understood his values, I connected his values to the actual activities of studying, so he could see the benefits of how the activities were going to help him and lead him to achieve his values. The moment we accomplished that, the moment he could see how he was going to make millions of dollars, how he was going to be able to support his team to be happier, help them be more efficient and how he was going to be able to serve his clients deeper, while out-earning his competition he was all in. We time blocked his study to make sure he would this most important activity first thing in the morning, and it became a habit he enjoyed doing. When you connect activities to your values they become meaningful. Activities without purpose, without connection to what matters to you becomes painful. This is why people abandon their goals and feel like failures by the time mid February comes around and they have not followed through on their New Year resolution. It wasn’t real to begin with. It was not connected to their values. It was a fantasy. “But, Satori, you don’t understand I really wanted to lose 20lb. But Satori, you don’t understand, I really wanted to make $100K, $1million dollars, $10 million dollars.” No you were more in love with the idea, the fantasy of that target than the actual activity and work required to get it. When you’re aligned with your values, you take steps toward it. You don’t need reminding. My wife, Emily and and the three boys were walking in the mall the other day and they walked by an art store where kids can take an art class while parents are shopping. Milo our oldest, loves to paint and does it everyday at home, so Emily asked him if he wanted to take a class. His first response was no. Most parents like to say things to convince their kids, right?, “But you like to paint. Why don’t you try it.” Anyway, Emily didn’t do that she started talking to the person running the store just to find out how it worked. Milo walked around in the store and he saw a picture of Foxy on the wall… Which is this character from the Five nights at Freddy’s series. (This didn’t exist when I was little). All of a sudden he lights up like a christmas tree and wants to do the art class right away. He loves painting nobody has to force him to do it. But he doesn’t like to paint just anything. The moment he saw paintings of the wall of the things he already values, (already aligned with his values) he couldn’t wait to do it. No twisting of his arm. No begging. No pleading.Completely inspired from within. This is the best way to influence ANYBODY. Influence with what already influences the person. That my friend is understanding the values of yourself and others. Values are what you’ve learned to make important, usually born out of your voids. Not always. Your values are the things influence you because you believe or perceive them to be missing in your life. Because they are important you work to fulfill on those voids. Is this making sense? If you don’t have a relationship, What do you do? You want to find a relationship. If you don’t have enough clients, not making enough money, what you do? You work to get more clients and more money, right? People always ask me, so how do I know what my values are? How do I find the right ones? There are several ways to do this, but to give something you can do right away, I’m going to give you 3 question you can start with right away. Oh, before I give the questions and send you on your way to find the answers, I want to clarify something important… We’re not looking for social ideals here, I’m not interested in social conditioning. I want you be truthful with yourself. Here’s the good news. You life is ALREADY demonstrating what really is important and matters to you. The ques are there. So we’re not looking for fantasies here, we’re looking for what your life is actually showing you to be true. I’ll give you a quick final example. I client came to be because he wanted to build and grow a business. Whatever I asked him to do, he wouldn’t really execute on, and whatever he did execute on was not turning him on. I could feel he was not juiced about it. After several weeks of this, I thought, I have to bring this up or we won’t make any progress. Once I brought it up and we spoke about it, he felt so relieved. He really wanted to build a completely different business and serve a different audience. He had started this one because he wanted to stay connected to his wife and he thought, if I do what I really want she’ll be upset with me. (he wasn’t fully aware of this until spoke about it.) But once he started doing what he loved, he became alive, it was like different man. And I want the same for you. Get clear on your values. This is how you influence yourself naturally. This is how you influence you family, your team, and your clients to get the best results. Here are 3 simple questions to get started. Questions:   How do you fill your environment? What I mean is, what 3 things do you fill your space with most? If you look in my environment it’s books (on personal growth, human performance and business. Anything that will make me and my clients better). Also you’ll find electronics like my phone and computer so I can do my work. And of course, my family. These are all things close to me. What dominates your thoughts? Which 3 things do you think about most? I’m not talking about negative self-talk, but the things you really love thinking about most. For me it’s how I can share my message with more people and grow our business. It’s about how I can be better, how I can master my skills and my mind so I can have a deeper impact. How I can have a deeper more meaningful relationships. What do you most often talk to others about? I love this question because it reveals so much about our values. You see when I’m in a group of people and they talk about things I don’t like, I shut down and get kinda quiet. Don’t say so much. (Some could look at those moments and call me introvert). If they talk about things I love, I can talk for hours and you can’t get me to shut up. Notice where you lean in. Notice the conversations where you get bored and where you maybe even interrupt with your topic of choice so you can engaged…   This is Satori Mateu with Halfass To Badass signing off. Hope you enjoyed this episode. See you in the next one, the third in this trilogy where you’ll: Get clear on how to set targets that are aligned with your values so you can get yourself and your team can be more efficient, Get more done and... Be fulfilled. Without pushing, without getting overwhelmed and without burnout. Talk soon. BOOM! How’d you like that? Want more wealth building secrets go get your copy of my book. It’s called Unshakable Wealth and you can get a copy at satorigift.com inside this book you’ll find my top secrets on how to dominate your life and business without apologizes. How to own your worth, get highly paid and change the world with your message. These are the secrets I’ve used with Olympic athletes, world class CEO’s and leaders just like you. Again that is satorigift.com  

In today’s episode you will hear why Tony Robbins hired Satori to increase revenue. You’ll also understand how our clients, family and teams lose out when we don’t master the one skill we all are born with. Here are some of the awesome things you will hear in this episode:   Find out what the consequences to not owning your worth . Find out what an Olympic Gold Medalist went through when changing his career. And see what your self-worth and net worth have in common. So listen here to find out how Satori successfully coaches the best to achieve their most important targets and how you can do the same. ---Transcript--- What’s the ONE common thing that will determine how much money you make, if you have mind blowing sex or none at all, if you’re healthy, full of energy or have to drag yourself out of bed in the morning…? What’s up everyone, this is Satori Mateu and in this new episode of Halfass to Badass I’m going to share with you the ONE SECRET to getting what you want… Do I have I your attention? Listen, if you’ve ever wanted to make a difference, ever wanted to share your message with the world or wanted to have an deep impact on your family, your friends, maybe your clients, today’s episode, it's about the ONE core area of mastery that will help you win and succeed massively. Failure to master this equals a life of struggle; of overwhelm, of stress, of complexity of difficult challenges and hardship. This is the ONE skillset you need to change people’s lives and have a deep impact in the world. Your world, other people's worlds, anybody's world. Dramatic enough? What I’m talking about is your ability to... OWN. YOUR. INFLUENCE. Your ability to influence the thoughts and feelings of yourself and others is the key ingredient to be able to do anything that matters. Move your products and services (produce revenue). Lead an organization. (Getting your team to set and achieve targets). Helping your kids succeed in life. Getting that special someone to say,”I do.” (If that’s a desire). So, let's look at what it is first. I look at influence as your ability to move, to impact, to have an effect on the thoughts, feelings, and behaviors of yourself and others. It’s your ability to have an effect on the character, on the development, on the growth and improvement, of someone or something. You actually have a way of impacting that. So can you see how your ability to shape the thinking, feelings, and behaviors of the world around you (and within you) is the key to having incredible relationships, make all the money you want, be extremely productive, elevate your performance and have vibrant health and energy? That's what influencers and leaders do. So let’s just take quick look at what it's not. It's not about twisting someone's arm to get them to do what you want them to do. It's not about being a victim and getting upset or disappointed, or having a fit, or becoming a martyr when people chose something different than you wanted. That’s just the natural understanding of the law of choice. The law of choice clearly states that everybody, every human being has the right to choose what they do or don't do. What they say or don’t say. Not only do they have the right, but they always do make that choice. What’s great about that is, there are no victims. People always have a choice. Here’s a secret to remember... people will always do or avoid doing things in direct relationship to how they connect and perceive to benefits versus drawbacks. Rewards versus punishment. Pain versus pleasure. In other words, people will make choices according to what they see is going to be more beneficial than not. What they perceive will create more pleasure than pain. Are you following? Therefore, your ability to communicate into a person's values and associations (What they perceive will create pain or pleasure, benefits versus drawbacks) will determine how effective you are in creating a win-win experience. This is why, you want to become an influencer not a dictator. You're an influencer, not a controlling, manipulative person. Years ago, Tony Robbins hired me to help increase their revenue (If you don’t know who he is he’s a personal coach, author and business strategist that has influences million of people that from around the world). One of things they wanted was to grow their business and because Tony’s live events are very dynamic and an environment where people get immersed in the content, they wanted to increase the attendance of their seminars so they could have bigger impact. One of the main strategies they used was to go out to companies the deliver a workshop ( that added value) and at the end of the workshop offer the people an opportunity to come to a Tony Robbins 3-day Unleash the Power Within event. But it wasn’t easy for them to find the right people to go out and represent their brand and teach the workshops because some people the recruited loved to teach but they sucked at selling tickets, so that didn’t work, and others were hardcore sales people that came across as pushy and very salesy, they didn’t have the fitness and they sucked at teaching. It was frustrating to have a great message but not get it out the right way. So they had to do something different because the it had to be congruent, it had to match the message. They realized they wanted to find someone that had the blend of both… someone that could teach and could sell. They put it out there. And the plan was to get a small team of elite presenters who could represent Tony’s message. If they just had a great presentation it would all work, right? Well, it wasn’t that easy. They had thousands of people applying (it was like an audition.They had memorize a script and record themselves on video to deliver this workshop. If they passed they would fly to San Diego and do it live in front of a team that would evaluate each speaker.) But it was hard to find the right combination, and the truth is, so many of them choked, got nervous, some were really bad. They had to go through a lot to get to the best. I was one of 10 who got the gig. Here’s what’s so interesting, the secret was influence. and the secret to influence is deep caring combined with skill. My deep level of caring for people with the understanding of how to move them (to influence their thoughts, feelings and behaviors) and being present is what built my business and relationships. When I went to a company and did do a workshop, I was willing to stand up for someone’s dreams even when they didn’t themselves. I was committed to their greatness when they couldn’t see it. I recently received a message from a woman on Facebook from a video I created about my personal story (This is more than 10 years later, and this who had attended one of the Tony Robbins events) And she said, “I remember the grounded and authentic power you held. I didn’t just remember you… I remembered your name and even how to spell it. She said, Please take to heart the magnitude of the ripple you’ve created as you’ve overcome and given back... Think about it, who has impacted your life because they cared and and influenced you in some way… Understand that if you want to be great at influencing and moving people you must own the ability to move and influence you, first! You see, if you think something is a problem, if you think something is difficult, or that it won’t work, what are you the chances you’ll get me to think differently? You won’t! That’s why you want to know how to move and influence, the thoughts, feelings and behaviors of yourself, first! This way you will have a deeper understanding and caring for what goes on in others. Here’s a big problem. So many of us are afraid of influencing people. We're afraid of taking ownership of our knowledge, our expertise, our values, or even expressing our desires. We’re afraid we’ll disappoint people, that they’ll disagree or get mad at us. So we become heistent. Passive. And question ourselves. I have a client, he’s a an olympic gold medalist, and an american record holder, and one of the fastest men ever recorded in human history. I mean this dude is fast. And we’re looking at different options for how he can build a career after the career so to speak, right? If you want to increase your speed this is the dude to learn from. But when it comes to seeing his own value, and understanding what people would happily pay him to learn from him he has no idea, he gets uncertain. Which is normal, cause he has never done this before. Which is why he has me, to help him see not only his value, and how to package, price and deliver his services but also, for him to see the impact he will have in other people’s lives by sharing his gift, his knowledge and experience as a champion. Is this making sense? Not owning your influence and being afraid of what others are going to think about you, carries with it big consequences. It takes away our power. The big problem is not taking a stand for your clients, your kids, your family, your friends, your community; truly caring for the people who can benefit from your product, your service, or your wisdom. Are you getting this? You see, a lot of times, we’re more concerned with other people’s opinion about us, than we are about the actual result or outcome we can produce and contribute. We become self centered, selfish, rather than being caring centered, or client centered. What it’s really; it’s fear centered. Which makes us go into survival mode. And in this place, we don’t do anything but think about ourselves. We don’t like to admit it. It’s not very sexy. But it’s the truth. I see this with my clients all the time. High achievers, highly successful individuals and when I help them see the truth that’s when all the magic happens and their success goes to a whole other level. This is when we get them from a million dollars to ten million, ten to a hundred, or get them to finally venture out on their own, turn their marriage around or take someone from not being suicidal or depressed anymore. Now, why does this matter? This matters because if you want to be a dominating force in your field, if you want to be a dominating force in this world as a leader, how important do you think it is to become a pro at thing called influence, to truly master this? Very, right Influence is the key to a better life. Period. It’ll make you more money. Make you a better lover. Increase your energy, It will make you form great habits and break bad habits. Anyone’s thoughts, feelings, decisions and behaviors, you want to impact, in other words, whatever habits; thinking habits, emotional habits, and behavioral habits, you want to change or improve requires you to be an unshakeable master of influence… Does it sound difficult? Like a challenge you’re not sure if you can do The good news? You’re already doing it, you’ve already been doing it all of your life. The question isn’t can I influence myself and others. The question is, how can you be more more deliberate, more intentional and efficient at it? Are you influencing yourself to get closer or further away from what you want? I remember...when my wife was pregnant with our first boy, Milo. We were staying in the city of Stockholm right around the corner from a 7-eleven and in some miraculous way every night I would put my shoes on, get in the elevator and run around the corner to buy vanilla ice-cream and bananas because she wanted a banana split. Before I knew it, I had gained 20lb… It didn’t end there. After Milo was born… the banana splits continued… talk about influence.. But in the wrong direction. Seriously, there's no impact in the world without influence. You won't be able to build a successful business, if you don't know how to influence yourself to take consistent strategic action. Think about it, the right influence will control the digits on your bank account, while ineffective influence will have people in your life and in your business be missing out on your knowledge, wisdom, and your expertise. Are you following this? So the question is, how do we achieve it? How do we actually achieve unshakeable influence, and more important, how do we own our influence? How do you own your influence? How do you get yourself and others to move, to take action, to make important progress on the things you say you want? If you’re at all familiar with any of my Elite training on how to dominate your life and business without apologies, without minimizing or devaluing yourself, you would see that we focus and train on owning your dark side ( which really means, removing guilt and shame from your life and embracing all of you). We focus on owning the traits of badasses (the best in the world) to make sure you claim the traits you see in the people you admire, inside of you. Because here are two insight worth writing down...  Your self worth equals your net-worth. In other words, guilt and shame pulls you down, lowers your worth and cripples you. You can’t be or have the level of success you want as long as long as you’re imprisoned by guilt and shame. And it’s there, I promise. It’s built into your nervous system. And it’s gotta go. I am a natural born badass. You have every trait, every quality as every other badass out there. You were born that way. It’s your nature to win. Every person you know, that has accomplished what you want, you have access to those traits and resources as well. But here’s the problem, the moment you put someone on a pedestal, in that instant, what happens to you? You lower your worth. Period. It’s as simple as that. In that moment you, my friend, you lose all your power to influence, yourself and others. ...And of course, if you want own your influence, you’ve gotta own your time. If you have no control of your time, you can't influence your time and much less own it, you’ll have no impact. Other key areas to own if you want influence yourself and others? Your expertise (you can’t be halfassing things if you want be highly paid and thought of as the goto expert in your field. Deliberately, get better.), What else? Own your positioning in the world. Without this, it will be very hard to influence other people.  So it's very critical... With that said, you want to be a badass influencer? YOU have to go first. Whatever you want someone to feel, however you want someone to think, to behave, you’ve got to step into that feeling, own that behavior, and demonstrate it, first. When I was training people to deliver powerful presentations from stage so they can be confident and own it. I had to own the physicality and psychology of how I wanted them to show up first. I moved and spoke with certainty, with playfulness, flexibility in my voice. I had to demonstrate how to connect with the audience. Are you with me, are you getting this? Same thing when I worked with couples to transform their marriage. Here’s what I would do. I would start by asking, the husband or wife, “So tell me what’s going on? She would say something like, “He is always working, and he never spends any time with the kids, and the time that he is home, he’s just watching the game, and none of us get his attention. And when I bring it up, he gets mad and then he shuts down.” “He would say something like, “That’s not true. I come home, and all I’m asking for is just a few minutes to relax. Is that to much much to ask for? You’re always just complaining. Nothing I do is ever good enough for you, is it?” And you could just imagine, where it would go after this, if i didn’t stop them. Right? Very common. Blame. Criticism. Attacks. I’m sure you’ve never done that, but maybe you know someone... I literally had to train them to influence each other the right way. I would go, “Stop! You both already know how to do that. You’re masters at it. No question. Let’s do something different. I want you to repeat after me.” And I would turn to one of them. “Look at your husband and repeat after me. ‘Honey, when you come home after work, the kids and I have missed you so much.’ And I stop, have her repeat after me. Then I continue. ‘And I know when you’ve come home and want a break, I’ve judged and criticized you. I’ve questioned your intentions. And to be honest, I’ve been a real nag. And that must feel like I don’t see everything you do for us as a family, all the hard work you put in so that we can have the life we have. I’ve been more focused on what I’m not getting, than caring about you. I’ve been selfish. I know you work hard for us. I want to become better at showing how much I appreciate you. I haven’t. And that’s not your fault. It’s been my insecurities.’ I do the same with him. And I ask each one of them, “What’s true about what you just said?” 99.9% of them they all go, “That’s exactly how it is. It’s all true.” Why I’m sharing this with you? Because I have to go first. I demonstrate to them what it could sound like when you’re telling the truth. Not blaming or attacking. When you own your shit. I show them (influence them) what it sounds like to have a loving and caring marriage. You see, because, this is how we grew up. Isn’t that true? This is  how we’ve operated from the day we were born. We modeled the sounds, physicality and behaviors of the people around us. We especially model the people whom we believe will give us love and appreciation (or not take it away from us). Alright? We model people. So, if you don't go first, it's not going to happen. Therefore, you want to look at your level of conviction, your level of certainty when you're talking to people. Does your sounds and body movements ( your posture, gestures, breathing, facial expressions) communicate certainty and conviction or do you communicate uncertainty and hesitancy? Your level of conviction determines your influence. Always remember, the person with the most conviction, with the most certainty, always influences the other person. It’s just the way it is. You either influence or you’re influenced. There’s NO IN-BETWEEN. Remember this is part one of 3 in this Influence Trilogy. Here’s what  I’ll share with you in part two of this trilogy… How to identify and hit your business and life targets without resistance, without sabotage and how to influence your team to be on board. What NEVER to do when you want to influence someone and how to make it work. Why everything you’ve learned about influence is dead wrong and what you can do instead. ...And, if you’re questioning or not feeling happy about the direction of your life, it’s most likely because you’re trying to live someone else’s dream… Hey if you enjoyed today’s episode and you know someone who would benefit from it, please share it, and if you believe more people need to join our badass community maybe even write a review. How about it. I would really appreciated it. BOOM!! How’d you like that? Listen, if you're a leader of a team, you’re in sales, you’re a manager or if  your results are directly related to your ability influence, you know the importance of getting your message across and inspire people to take action. But the hardest part is figuring out how to remove friction, how to communicate without creating conflict or resistance and how to get people to WANT to do what you ask without becoming controlling, manipulative or sleazy in the process, right? This is what I’ve spent a lifetime studying so I could help them get the best results. So if you’re wondering how how to get through to people and influence them more effectively, I created a special opportunity for you to get on a call with me to get you on track with the right focus, and more important, how to maximize growth, maximize efficiency and simplify. Wanna talk? I’m only one person, so this is on a first come, first serve basis. Spots are extremely limited, so if you’re serious and you want me to personally answer your direct questions.You can apply for your spot by going to TalkToSatori.com. Again, that's TalkToSatori.com.

In today’s episode you will hear the difference between the companies who are winning big and the ones who struggle keep their doors open. You’ll also understand how you can go from being a halfass in the marketplace to dominating and crushing it. Here are some of the awesome things you will hear in this episode: Find out what a Tennis pro (ranked 50 in the world) did to turn an injury to victory and how you can use the same principle to grow your business. Find out what the companies who are winning do differently than the ones who struggle. And see the secret to removing overwhelm and burnout in your business and personal life. So listen here to find out how Satori successfully coaches the best to achieve their most important targets and how you can do the same. ---Transcript--- The reason they're winning big is because they’re narrowing their focus while everyone else is going wide. ...AND they lacking precision. So the guys that are dominating and crushing it have a sniper approach that is very, targeted. ...And everyone else, who’s losing battles and getting killed, is because they’re setting fantasy goals without a clear and efficient strategy to execute in an overcrowded market. So that’s why their growth and marketing isn’t working as well anymore. So what we gotta do, is help them narrow their focus and remove distractions in a world that is constantly trying to sell them the next sexy thing, or some new marketing fad, right? There are new ideas everywhere… There are no lack of ideas. Are you following?  Here is what I mean by that... If you think about our clients, they come to us for a couple of reasons… Number one... They’re doing great, but they want to elevate their performance. They want a higher level of achievement. They want to do better. I love that. that’s great. Unfortunately, is not always easy. So a lot of times they’ve been doing great for a long time, they’ve been very profitable but they’ve plateaued, they’ve spend a ton of money on marketing and development, but they’ve lost momentum. AND the reason things stop working is what I said a minute ago, they’re going too wide and they lack precision. Because of that, they have a million plates spinning at all times and nothing gets the necessary focus, or attention and therefore, momentum, decelerates, slows down, or stops. Imagine your marketplace like a battlefield and you want to win the war, right? (I know, it may be grim metaphor but just follow for a second. You don’t want to have a million battles to fight, you want to your best effort, your best resources on the fewest amount of battles possible to win the war. The more battles the less chance of winning the war. Otherwise, you just end up overwhelmed, overworked, frustrated and exhausted. You with me? The companies who are winning right now, are the ones who are narrowing their focus and know how to put their best effort, best focus, best energy and resources on the most leveraged, most profitable targets. They are not fighting a million battles, they’re picking the fewest battles possible they know they can dominate to win the war. Makes sense? So if we’re looking at it from the perspective of dominating your market and achieve maximum growth, maximum profitability and maximum impact that’s sustainable, what do we gotta do? We’ve got to do what I call narrowing down to the core and give it a disproportionate focus and attention. Which will accelerate growth, create a deeper bond with your best clients and make you the most trusted advisor, the preeminent authority and highest paid expert in your field. Those that are doing this are hands down the ones crushing it today. If you think about some of the biggest companies in the world, this is really what they do. Apple brag that they are the most focused company in the world. They say NO to more things than they “yes” to. There’s only ONE iPhone. Said differently, there is no competition. If you’re putting a lot of marketing money and effort in going wide and not yielding the growth you want, it's because everyone else is too, and you just become a commodity, fighting too many battles and lacking focus. The good news is, the money is not in doing more things, fighting more battles. The money is in narrowing your focus, removing distractions and picking that ONE thing you’re the best at, that your competition is not paying attention to and you will win the war. You will out-do, out-perform and out-earn your competition. You’ll dominate your marketplace, bring in more revenue and cultivate a team of elite performers, that are focused, energized and love to be part of your brand. This means, that when it comes down to your best buyers making a purchase and choosing who to do business with, who are they going to choose? They’re going to choose you, the expert that has specialized. Your prospects will see that and know you are the most trusted advisor, most preeminent authority and go to expert in your marketplace. You with me? Why because you didn’t dabble. Because you had precision and didn’t do things halfass. So the question becomes number one, what do you do to position yourself as the go to expert? ...And how do you do it so you’re not just wasting money on the next shiny idea or marketing tactic? Meaning, what’s a strategic way of doing this, without overwhelm, or running your team to the ground, right? ...And how do you know what is the right focus that will yield the biggest most relevant results? The secret is called Precision Based Growth. and precision can be a dangerous word because it could be mistaken with, perfection or micromanaging and it's the complete opposite. This is not what this is about. The word precision is key here. We want to remove any and all friction, distraction, any unproductive, unprofitable, unnecessary, meaningless activities and behaviors that slow you down and decelerate your growth. We want precision. It makes you faster, more flexible and gives you freedom. So if we want to dominate our market and accelerate growth we need to ask ourselves... Number one, if all areas of our team’s performance remained the same which ONE area could use the greatest most relevant improvement and growth? And number two, what are all my current key activities that are making me inefficient, unproductive, unprofitable? Number three, What core values drive our company and which ONE target will help to congruently fulfill on those values? And here is the big one, who do I need to become in order to demonstrate the leadership necessary to inspire my team into action? In other words, what's the mindset, what are the beliefs, skills, habits and consistent behaviors I must own to be the type of leader others want to follow? Once you have the answers to these questions and own that stuff, here's the roadmap with Precision Based Growth...   Phase ONE: Clarify. We use the information as building blocks. We identify the best most relevant key targets. And which ones do you think are the best? Of course, the once aligned with you core values, most profitable and energizing. What are we doing here? Probably not too hard to guess, right? We’re using Precision Based Growth to strip away, simplify and remove all that stuff that slows you down so you can accelerate the growth of your business. How about I give you a quick example of how it relates outside of business? A client of mine; a Tennis pro who went from being ranked 50 in the world to not even being in the top 100. (He had an injury and had to stop playing for awhile and he took it really hard as you can imagine. It affected his confidence and certainty. This is not only his passion but also his career. I asked him what he wanted. He goes, “I want to win a Grand Slam. I want to be #1. It’s been a dream since I was a little kid.” Now in the world of tennis this is a big deal. It’s the biggest thing you can do in Tennis. (You could say it changes your status and your income drastically. It’s a whole different life if you’re a pro. It will 10X your income for sure). Because of the injury he went from top 50 to leaving the top 100. This is not an easy turn-around… Are you following? Apart from working on the mindset we had to understand where the most efficient focus and energy had to be. It was not enough to just practice for two hour a day, we needed precision. What kinda of practice would make the biggest difference? Are you with me? We had to make a complete evaluation to turn this around. We couldn’t just focus on his footwork, backhand, volley’s, slicing or serving. I asked him, “Which ONE area would bring the greatest level of growth, which would impact your game most?” Right? Because everything is not equal. He goes, “No doubt, my serve.” But then we went deeper, “How many perfect serves can you make in a row?” Without going into the whole story right now... Here’s the point. We had to find a a way to evaluate the most important area of focus (so he didn’t treat every aspect of practice with equal importance) and then we had to figure out the most productive activity to increase the success of his serve. Just by doing this, in his next tournament he made it to the finals. Which is amazing because he had not won a game since the injury. That’s the power of precision. Precision of mindset, precision of activity and precision in knowing the fruits of the activity. Of knowing not only what to focus on but how to focus. If I go to my marriage. We have focused on finding each other’s most leveraged things; where we are the most effective and efficient instead of focusing on being equal and fair. (When I saying fair, I’m talking about splitting tasks 50/50). This is a major point of conflict in many marriages. (This will be the topic of a completely separate episode). But just to give you a quick example. I have not cooked a meal in over 8 years, from scratch. Not that I can’t, I know how to cook, but it’s not where I’m most efficient, where I can make my greatest contribution. When Emily, my wife prepares food, it’s way healthier, tastier, and she enjoys it. (most of the time.) She has a system. Could I learn it? Yes. But it’s not in my values, like it is for her. I wouldn’t put Emily in coaching clients or making sales call. It’s not that she can’t. She is great in sales. She closes me and the kids all the time on what she wants. It’s just not in her values. When it comes to dressing the kids, she loves doing that, and doesn’t want me to do that. (She thinks she has better taste than me.) And I’m sure she’s right. She does a great job doing. Therefore, I’m not going to waste my mental energy of doing something that lowers my efficiency and takes away from what I do best or enjoy most. Like being here with you, right now! Is this making sense. You getting this? I know people struggle with this every day. They try to force themselves to be motivated to do something that is completely out of alignment with their values. Again, this is the topic of a completely different episode. Let’s continue. Phase Two in Precision Based Growth is Execution...How do you implement the most effective, most efficient messaging, packaging, positioning, offers, the most precise sales process that guarantee your best buyers know you are the most trusted advisor, the most preeminent authority and go to expert in your field.It’s very simple… Once we strip away all unnecessary, unwanted and low-productive and unprofitable activities we move into… Phase Three. OPTIMIZE: If you want to remove overwhelm, burnout and stay focused, efficient and be the kind of leader that goes first, that others want to follow, you’ve got to be relentless and engage your team in developing deliberate, habit-forming activities that consistently elevates your thinking, skills and processes so you can achieve accelerated, sustainable growth in the midst of outside demands. It’s a very very simple concept. And it’s extremely powerful. You see, you know what’s great? Nobody’s doing this. The ones who are winning are narrowing their focus. Luckily for us, not a lot of people are narrowing their focus. They’re busy getting distracted. Trying to please everyone and being controlled by the demands around them. They’re very reactive. I say, let them. The best is doing this. If you want to really, really grow your business and really outperform your competition. The money is here. …Focused on precision-based growth. If you want to stand out, accelerate your growth and keep your sanity, I strongly suggest you test this thing out.Remember: Precision Based Growth equals Exponential Growth... In your business. In your life. In your marriage. In your family. In your health and in your finances. I hope you found value in today’s episode and you enjoyed it as much as i enjoyed making it for you… Now if you know somebody who might find this helpful please feel free to share this podcast… This is how we continue to grow and make a difference in the people’s lives around us.Until next time, this is Satori Mateu with Halfass to Badass.com Stay focused and keep optimizing your business and life for massive growth. Bye for now. -------------- BOOM! Here’s a little surprise! If you're wanting to grow and scale your business you're probably studying a lot. That's great. You're probably studying all the different strategies out there, right? That's also great. But the hardest part is figuring out how to remove overwhelm and friction and get done what matters without burning yourself and without killing yourself in the process, right? That's what I struggled with for a while until I learned the secrets of Precision Based Growth. So if you’re wondering how Precision Based Growth can work in your business or life, I created a special opportunity for you to get on a call with me to get you on track with the right focus, and more important, how to maximize growth, maximize efficiency and simplify. You’re not alone. Wanna talk? I’m only one person, so this is on a first come, first basis. Spots are extremely limited, so if you’re serious and you want me to personally answer your direct questions.You can apply for your spot by going to TalkToSatori.com. Again, that's TalkToSatori.com.

In today’s episode you will hear the distinctions between what a Badass is and what it’s not. You’ll also understand why people underperform and what the best do to achieve success in business and life. Here are some of the awesome things you will hear in this episode: Find out the ONE thing that almost killed Satori’s dream and how it could do the same for you, if you don’t pay close attention. Find out why amateurs fail to achieve their dreams, and why a Badass doesn’t. And see what it means to prepare to win and get what you want in business and life. So listen here to find out how Satori successfully coaches the best to achieve their most important targets and how you can do the same. ---Transcript--- You are a natural born badass. And I’ve got proof to back it up, no matter what anyone has to say about it. Hey everyone, what’s up, this is Satori Mateu welcome to a new episode of Halfass to Badass. Let’s start today’s episode by defining what a badass is and what is it not… It’s not a postured, pretending, working really hard, “look at me, I’m so cool” attitude. A badass is Unapologetic, (it doesn’t mean not caring. It doesn’t mean they they’re not empathetic) They’re simply not going to minimize, tippy-toe, undervalue themselves just to make others feel more comfortable. They don’t see others as victims. They have a strong belief in humanity and human potential. They are resilient. Badasses go after what they want. Fearless (pay attention, I didn’t say they don’t have any fears. They fear less. Because they tap into who they are, and don’t question themselves all the time.) Badasses don’t settle (they don’t settle for mediocrity; a mediocre life, they don’t settle for a halfass; business, marriage, performance. They’re not interested in living “ok” life. Badasses, just like us, we don’t live according to other people’s beliefs and values, we carve out our own path. We’re leaders not followers. Badasses want to change things for the better… They are unshakeable, unwavering in their conviction, yet flexible and adaptable. Are you with me? Say it, I’m badass… come a little bit louder… Here’s the truth, as a badass you don’t have to say it. You just know. You own it. When I was five years old, I had a dream. I remember standing by this white picket fence at kindergarten in Stockholm Sweden. It’s a sunny afternoon, it’s springtime and I can smell that fresh air and it’s one of those first days where I could use sneakers and t-shirt after the cold Swedish winter and I’m looking as far as I could see. I’m looking at tree tops in the horizon and the sun glittering, thinking, “That must be America. One day I’m going to live there. I’m going to have a blonde wife and she’s going to sit next to me while I’m driving my sports car.” What I was looking at what probably was ten minutes away. I wanted that dream so bad. I wanted to live in America so I could be cool. I wanted to be a badass. Friday nights was my favorite, because I would sit on the floor with my candy, my cowboy and Indian toys, watching The Macahans (watching Luke and Zeb Macahans played by Bruce Boxleitner and James Arness ) Kojak with Telly Savalas, Baretta the detective series played by Robert Blake. These guys were badasses. They were heroes, always trying to help the underdog. Growing up I was struggling with people trying to always play inside the box, playing inside the rules of mediocrity. People were careful, tippy-toeing and being apologetic. Nobody wanted to stand out. I had a real problem with that (didn’t know why then) because people were just trying to fit into the mold and not be themselves. What made it worse, was when people would say, “Let them win, you don’t have win all the time.” I felt like I had to play small, so others wouldn’t feel less than. Rather  than everyone challenging each other to get better. Our nature is to compete. And I see that in my kids all the time, it’s natural. They don’t wake up in the morning thinking, “How can lose today” It’s the adults that get uncomfortable. Treating their kids like they are weak and defective. The problem wasn’t that there were others that were better, it was that I had to go against my nature and be smaller. Something amazing happened when I was training Martial Arts and playing guitar, because I noticed that I could always compete with myself, I could always push my own limits. I could always challenge myself to get better. I decided I was going to be the best. In my Karate classes I practiced harder. When I was a young teenager I secretly pushed to kick harder and faster than the adults. When they did 20 push ups I did 40. When they do a kick and punch combination I would finish before they even started. I would do anything I could to find something help me grow and get better. Because I realized that training with people that were better than me was how I was going to get better. I did the same with my guitar practice. I would seek out the best guitar players, I would play to their records, and imitate what they did so I could play like them. I would practice guitar 5-6 hours a day. I would fall asleep in the couch with my guitar in my lap. My friends would tell me, “come on man, chill, just come and hang out, don’t you get bored training all the time. You have to have some fun.” Playing and training and seeing progress, was fun to me. Because I value connection and friendships, I would go out and party. Playing and training was so much better than waking up at 2pm with a massive hangover. For almost 10 years I stopped pursuing, Martial Arts, I only played guitar when it was convenient and stopped focusing on my dreams. When I finally decided to pursue my childhood dream that I had as a 5-year old (to live in America) I was 23 years old. When I landed at LAX (Los Angeles International Airport) and I put my foot on US soil, I felt I was home for the very first time in my life. 9 months later I was a world champion in Karate. Within a year I had a successful martial arts school, and not only was I able to support myself financially through my art, I was also be able to change lives, families, and share my gift. In the end all this meant, had I continued to accept mediocrity, had I continued to play small, and demand less of myself than I knew I was capable of, I would’ve never fulfilled on my dream. I would’ve never had the impact I have today, and you and I would’ve never have this conversation right now. A while back I had client an entrepreneurial mom of two, is struggling with how to raise her teenage son, “My son’s teacher is saying that my son is disruptive and that he pushes other kids’ buttons, challenging them, which they don’t like. And I can’t talk to him about it.” Her son is fighting her every word and just feels disdain for her. He’s a mirror of her husband. I can feel her pain and desperation. Something has to shift. “So, you’re taking the teachers side, trying to change your son and getting into conflicts with your son, right?” “Well, yes. It’s my job as a parent to teach him manners and how to behave.” “Actually no,” I interrupt her. “Your job as a parent is not to apologize for your son’s behavior, make him feel stupid for being himself. It’s to recognize your own fears showing up; thinking you’re a bad parent just because someone else feels uncomfortable.” She’s like,“What do you mean?” She’s kinda confused and surprised that I didn’t agree with her. “This is not an easy conversation to have, but an important one. A part of you is wanting to protect the teacher and other kids from your son’s ‘disrespect’ and ‘making’ other kids uncomfortable. That’s putting them in a victim position—underestimating their ability to handle challenging situations—making them fragile and painting a picture of your son as the villain. They don’t need your protection. More important, your son’s resentment and resistance to anything you have to say to him comes from the constant molding of his behavior, so it will make you look good as a parent.” We had a good relationship, and she knew I was only wanting to help her. We’re never going to know what we’re made of, who we are—or who others are—if we’re trying to protect ourselves and others from pain. How do I know you’re a badass? How do you claim and you own that you are? We live in a world of amateurs, a world of mediocracy. It’s crazy, it’s everywhere you go. Average expectation. Being average is the norm. Amateurs consistently perform at low levels. People today expect average performance, so when you do something different—own your value and your dark side—people wake up for a moment and say, “What’s going on here? This is different.” I believe it’s harder to be mediocre, than to be the best. It’s harder. It requires a lot more energy, a lot more focus, because you have to work hard to minimize yourself and play small. You were born a badass, alright? Do you think I’m kidding? It’s not a joke. You were designed to be the best, but you’ve been conditioned (trained) to forget your true nature. You may not remember that day. You ready.You’re wearing your best gear. You’re off to the race. You and 300 million other sperm—all designed to swim, but you won. Three hundred million to one, you get that? 300,000,000:1. You’ve forgotten about that, but you were born to win. And you were totally unapologetic about it. Then what happened? You worked most of your life, fighting to not stand out, fighting hard to be “good” so people would like and approve of you. You’ve fought really hard to forget about your nature. You’re designed to be a badass, no question about it. Whenever you try to work against your nature, it’s so much harder. Being mediocre is hard BECAUSE you have to be something you’re not. That’s hard. You’re fighting and using so much energy and focus on something you actually can’t even accomplish. You have to invent behaviors a new language patterns to be mediocre. You have to be hesitant, and uncomfortable, and questioning of yourself, and say things like, “It’s okay.” “I’ll try.” “I don’t know if I can do this.” You constantly question your ability and who you are. That’s exhausting. You have to work really hard to minimize, undervalue, and shrink yourself. When you choose to own that you are a badass, you’re going with nature. When you commit to be the best—to be yourself—there’s no competition, there’s zero competition, zero. Domination is the game. Here’s the problem: most people’s standards are way low because the expectations of themselves and of the people around them are low. “Oh, it’s okay. Don’t expect too much. Don’t ask too much of yourself. Don’t dream too big, because you may be disappointed.” I mean, this is the world we live in. That’s not growth. That’s death. We set standards where we shut off who we really are. A big problem is bad advice or bad coaching. Be highly selective of who you take your advice and coaching from. I only train with the best. I promise, it will save you years of pain and struggle. Another common problem is that we all spend way too much time, all of us, listening to others whining and complaining. This is not about positive thinking. I’m not talking about this from a place of being positive. I’m talking about understanding your nature and your design. That’s not positive, it’s just the truth. You were designed to fight. With that comes challenges, resistance, and battles to face, but that’s all part of nature. It’s all part of growth. Embrace it. You were designed to win. You were designed to succeed. Anything else, anything apart from that, is a lie. Only work with the best. Nobody with mediocre dreams or who’s settling for less than who they really are work with me. Why? Because amateurs recognize quickly that they’re not going to be able to hide. You see, I’m not asking you to be anything you’re not. I’m asking you to claim and own YOU. No apologies. What are you here to claim? What’s the thing you’re here to own? If you have it in your head right now, write it down. If you don’t, think about it. What’s the thing you want to be the best at? What’s the thing you want to dominate? What is the thing that’s going to separate you from all the mediocre people? Whatever you decide you want to master, whatever you say you want to claim, it’s yours. Amateurs give up way, way too early. You were not born that way. You were not born to give up. We’re here to fight for your dreams, each other’s dreams. When we fight together, dreams happen. The question is not, “Will they?” The question is just, “When will they?” This is why focus, precision based growth and productivity—being responsible for your time, respecting your time—is so important if we want to be unshakeable and own our inner badass. There are 31,000,536 seconds in a year. Each second counts. Understand, these are non-refundable seconds. Therefore, you got to manage your non-refundable seconds and don’t waste your time talking to people about crap. You and I have been called for greatness. To leave a legacy. How do I know? Because we wouldn’t be here otherwise, and you wouldn’t be listening to me right now unless you could recognize the truth. We’re present. Focused. We’re ruthless. Let’s embrace it. Own it every morning. There is no time to listen to the battle cry of amateurs. Prepare your mind, your thinking, your feelings, prepare your mission, what you’re about to go after. Because no one else will do that for you. Everyone else will try to have you not do those things because, in contrast, living in a mediocre world, you become a threat. Amateurs don’t want to feel uncomfortable, so they will try to minimize you. It doesn’t make them bad, just dangerous. Just like there are people in traffic that shouldn’t have a license, right? If you don’t pay attention, they’ll kill you. You must fight against that. This is a fight against mediocrity. Listen, I’m not trying to sound dramatic. I’m only wanting to remind you of the truth. If you don’t take care of the good bacteria, bad bacteria will take over. It’s as simple as that. You’ll find it everywhere. You will hear it in people’s victimhood statements. You will hear it in people diminishing what they believe they’re capable of. It’s like a bad virus. It really doesn’t require a lot to be a badass. It requires that you define what it is you want to own and consistently be doing that. That’s why the 5am or 6am is important, because that’s the time for you to prepare, to think, to mentally and emotionally, spiritually, physically get yourself ready. Of course, if you want to join the 5am club, you also need to have a 9 or 10pm club because you must rest. This is why so many fail at it. They’re not willing to adjust their sleep patterns. I’m not asking you to push; I’m asking you to thrive. I don’t believe it’s smart to go to bed at 2am and hope you’re going to be your best at 5am or 6am. That’s just not smart. Anybody can do it for a while, but we’re not after average results. We want you to be the best, and we want consistency. This is a long-term game. Therefore, we need you to be resilient. What’s a performance? That’s you doing what you do to make money. Being an amazing lover. Being the best parent. That’s you being on stage. Playing the game. That’s you being on a Facebook live sharing your message. That’s you delivering an outstanding webinar. That’s you being in a one-on-one conversation. Here’s why most people quit. People quit, not because they’re not able; not because they can’t achieve what they want. Most people quit because they don’t own their worth, so they have many emotional charges of guilt and shame loaded into their nervous system, loaded into their life. We don’t want to look bad. We don’t want to be disappointed and we don’t want to disappoint. I mean, how long are you going to face pain before you decide it’s not worth it? Most people give up quickly. They don’t give up because they can’t achieve what they want but because they have not been taught the truth and they believe a lie. Get clear on and become relentless about eliminating anything that slows you down. Get rid of it. Remove it from your life. Does this make sense? We’re here to fight mediocrity. Most people say they don’t want to fight anything, but the truth is, we can’t escape it. You can’t escape it. You’ve got to stand for something, claim this spot of whatever you want to dominate, and be ruthless about realizing it. Remember how I said in episode 2 how I realized that my mission is to end human suffering? Even if I don’t accomplish it all in this lifetime, someone else will pick up after me. But I want to be in the game. And you can do the same thing. You will inspire someone you mentor, someone you love, and someone will pick up after you. But nobody will pick up anything unless you stand for something and put the stake in the ground. What’s ONE thing we know is going to happen when we accept a goal, when we make a commitment, when we take something on? What’s predictable and guaranteed to happen? Failures, challenges, obstacles, lots of things are going to happen. Resistance is going to show up, but this is not a sign to stop or change the target or what you stand for. We don’t quit. That’s for amateurs. We don’t settle for targets that are less important or don’t matter as much to us just so we can feel competent. Why? Because when you settle, you will never feel satisfied. You kill the dream. Your commitment to your original plan will never work because you didn’t give it the focus, time, and dedication it needed. The biggest reason of all…you’ll never find out what you’re really made of, you won’t know your true potential. Most people, settle for something less a lot less than their real dream. Why? They don’t have to be disappointed if they don’t achieve what they want, and many times, don’t even believe they can achieve what they want. This is a distraction and guarantee you won’t achieve what you’re after. Because when you set a goal, when you set a target, when you go for it, just imagine how confusing it is for the brain when you’ve got some other target as well at the same time. Even if it’s in the background, you’re going to be distracted and pulled away from your commitment. You see, it’s like a missile programmed for a target. It’s going to have to go for ONE or the other. It can’t do both. Or like the famous saying goes…IF YOU CHASE TWO RABBITS then what? YOU WILL NOT CATCH EITHER ONE. Focus on what you’re here to accomplish. What do you want to go after, how you will demonstrate to yourself, that you’re not halfassing things? What do you want to claim? Now what? Go own your worth without ANY apologies. You were born a badass. If this episode inspired you and you know someone else; a team, family member or friend who could benefit from this podcast share it, let’s remind them of who they are. Talk to you in the next episode. Take it easy.

In today’s episode, you will hear how Satori after pushing for too long without rest, got sick. “The overwhelm, stress, the lack of sleep, and trying to juggle all the demands, was killing me.” Here are some of the awesome things you will hear in this episode: Find out how Satori because of his backstory can help his most successful clients go from stuck to unstuck, and how you can use this simple and powerful system in your business and personal life to thrive. Find out the secret to accelerated growth, freedom and wealth without overwhelm, without working harder and without spending more money.   And see what successful entrepreneurs, pro athletes and experts have in common to achieve consistent and sustainable growth in the midst of outside demands. So listen here to find out what top leaders and teams are doing to remove unnecessary distractions… and win big. ---Transcript--- They’re stuck because they keep spinning their wheels. they got to stop spinning their wheels. Because the overwhelm is killing them. Hey what’s up everyone Satori Mateu here with a new episode of Halfass to Badass. A lot of clients come to us because they’re spending a lot of money on marketing, and development to grow and it’s either working really well and they just want it to work better and they want to optimize and move further, faster. But usually they’re spending a lot of money on training, development, hiring expensive consultants, and they’re using very tactical approaches hoping for it to work, but it’s usually not working that well anymore. Typically, the biggest issue is… they’re spinning their wheels. too many moving parts. They are overwhelmed. I remember when I first started building my elite consulting business.I wanted to grow quickly so I could build a strong brand and have my wife and kids at home. At the time I was trying make money online so I wouldn’t be constrained by location. I was buying into the laptop lifestyle fantasy and that it was going to be so easy. I was doing everything by myself. I really wanted my wife to be able stay home so she could do what she really wanted to do which was being a mom and be with our kids. I wanted to grow quickly so I could build a strong brand and have my wife and kids at home I was struggling because I wasn’t making any money online. All of our clients came through recommendation. I started a blog and after a while people started to contact me through my blog, asking me if they could work with me. I would get on the phone with them and I listened to what they were going through and if it felt like a good fit, they would become a client and I would start helping them. The problem was, the flow of clients was too far in between, (I mean, I did charge premium to work with so one client could sustain us for a couple of month) but still I felt like was on an income roller coaster. I was working all the time. When my family had amazing picnics on the beach in Malibu, I was working. Beautiful Sunday play times in the park. I was working. I felt I was slaving away without getting to enjoy my family. What made it feel even worse was that I had promised my wife the American dream. I had moved us from Sweden to the US away from her family and here I was not being able to live up to the promise, the dream I had painted for her. I felt like a failure as a husband, a failure as a dad. After pushing and pushing too long without rest, I got sick. The overwhelm, stress, the lack of sleep, trying to juggle all the demands I put on myself, was killing me. I had intense pain in my stomach, heartburn. Eye’s were burning cause I was up all night, but still waking up early because kids make noise. I went to doctors, had X.rays, they put tubes down my throat to check my intestines. They couldn’t find anything. Nothing was wrong. They couldn’t see anything. But I could feel it. Hitting the wall this way, had me suddenly question everything. I remember doing a tele-seminar to promote an event I was scheduled to do in Sweden, I was going to travel from the US. And I sold NOTHING! I was in so much pain. Luckily for me, I’m a smart man. I mean, I teach this stuff. I sat down and did an intervention on myself. I did the event I had been promoting to the people who had already bought tickets, it was a 3-day event. The moment I hit the stage the pain went away. I was home. It was me and the participants. That’s when it became crystal clear to me that the secret was “precision”. Precision is the key dominating your business. Precision, is the key to success in life, in business, to being a successful father, husband, a world influencer. I had forgotten what my strength was, what I loved, what I valued most. I had tried to do and be everything. I was trying to be the marketing department, sales department, customer service department, I was doing tech, copywriting, video editing, content creation. I was the talent delivering the content. And… trying to be a family man. Hello!!? It became very clear to me that if I wanted to be the best version of me, if I wanted to successfully grow my business and have a real impact in the world, I had to remove the friction. Remove distraction. I had to remove everything that was going to slow me down. This showed me that I had been overworking my brain and lost perspective of my true gift. I had missed what really would move the needle. I had bought into the illusion of multi-tasking, multi-focusing, and thinking if I did more I would achieve more. I had bought the lie (which a lot of entrepreneurs and business owners do) “You sleep when you’re dead” attitude. Hustle, Hustle Hustle, right? Wrong! I was just ineffective on multiple levels. I had the delusion, “I just need to push harder.” I also learned working with clients, giving people more knowledge, more skills to help them be successful, was not helping them. I had to help remove overwhelm, I had to simplify and take them out of the whirlwind and distractions and help protect their focus. You need to stop focusing on going wide and doing more, stop spinning a million plates in the air and start narrowing down your focus. Be like a sniper, and engage in precision. So I started looking at everything that would distract me, bog me down, overwhelm me, I asked myself, “What pulls me away from being efficient, what makes me unprofitable, what sucks my energy, what’s meaningless and not aligned with my values. And I wrote it down and started removing stuff. After I did that, I started making money again, started serving my clients better, and enjoyed my time with family without the guilt of thinking, “I’m not doing enough.” Suddenly, I moved faster, it accelerated my business, instead of slowing it down like I thought it would. I made a plan. My plan was to do this with other entrepreneurs and business owners, cause I noticed a lot of them were struggling with the same stuff. So I started a group with 12 entrepreneurs, doctors, and experts in multiple fields where I taught them how to accelerate their growth. Some of them started getting results right away. One of the women in the program 10X her income in 30 days. some were resisting to follow the lead, they insisting of doing it the old way, so I had to kick them out of the group. I initially started the group with the intention of doing it only for 90 days, but it was so cool to see the growth process I so extended it to a year. We created multiple best-selling authors, digital products that people could buy online, Coaching programs. A few completely changed the direction of their life, their careers… it was really really cool. I didn’t stop there. I then started implementing the work with all my other private clients. After that, I did it with larger companies to fine-tune sales and marketing processes, team building, growth strategies. And it was amazing to see how it worked with entrepreneurs, doctors, small and large business and even with families. But there was still a problem… Even after all that, things were still not perfect. Here’s what I mean… A lot of our clients were so stuck in their old ways of thinking And distracted, so caught in the whirlwind of other people’s demands, Business owners that wouldn’t respect their teams effort to stay focused, they’d just barge in and demand attention whenever they wanted. My badass Entrepreneurs would be bombarded with a million sales messages everyday, go to conferences and buy a bunch of stuff that sounded good but did not pan out to be what they thought it was, so they got stuck, looking busy and mistaking that for achievement. Even with their best of intentions they were trying solve their problem with an old way of thinking... I ended up getting so frustrated I decided to build a system (a timeless system) build on principles (because principle are very different than some cool tip or hack for the moment) I wasn’t interested in selling some new shiny thing. I wanted to genuinely help my clients in a way that would make it easy to support them in their growth both personally and professionally… We chose to call it Precision Based Growth I thought If I can create something that will remove friction, accelerate growth and put entrepreneurs and business owners in the driver seat of their business it would give them the life they want, the marriage they want, the family they want and ultimately leave the legacy they want. After almost 6 yrs in the making and investing every dollar ever made we created Precision Based Growth. I can now take any individual, any entrepreneur or business owner and in less than an hour know exactly with total certainty where they’re stuck, give them a precise roadmap on how to fix it, increase revenue and remove overwhelm and distractions from their life so they can be a highly functioning human being. Not saying this to brag. I initially created it for me, but after some deeper thought on why I got into this to begin with, what came to me was, “I want to end human suffering”. May sound like lofty goal, and I’m not stupid, thinking I’m going to do that on my own, but I want to give it my contribution, my best shot at it. I want to know I had a hand in some way. Right? After creating Precision Based Growth I was not only able to grow faster, let my wife continue to be a full-time mom, homeschool our kids, I’ve also been able to have a bigger impact in the world, because I can now move faster with more simplicity. Is this making sense? And in the end, all of this means I now have the freedom to hang with my family and not be dominated by all the craziness. Here’s the thing… In any market… with too many moving parts, nothing becomes important and everyone feels overwhelmed, overworked and stuck. As a result, growth stagnates. Imagine for a moment a target, with the bull’s eye in the center, so you got your target and you want to achieve all these important goals; more clients, more revenue, more profitability, strong team, decrease expenses, right? Important, but how do you stay focused when you have all these distractions, disruptions, and demands and you’re being pulled in all kinds of directions. You with me? You got phone calls, texts, social media, “You’ve got a minute” kinda questions. So if you’re literally trying to hit the target and you’re being pushed and knocked out of focused, how is that going to go? What are they odds, you’ll hit the target? Not very high. Here’s what’s going on… if you’re sales are down or stagnant. if you’re competitors are getting too close and your growth feels like it's plateauing... Probably, the reason why is because you’re spinning your wheels and have way too many moving parts. you’re stuck in the whirlwind of the day to day. (say something playful…maybe it’s more like tornado) Anyway… everybody’s focused in the center, the bull’s eye…right? they're like “hey we should grow faster, work harder, hustle more…” but they’re all scattered, chasing every new shiny idea. Of course, nobody likes to see that or admit it… but isn’t that true…? Which is more important here… staying focused on matters or trying to please everybody else’s demands… that’s right, focusing on what matters! If we know that staying focused on what matters is the key to accelerated growth doesn’t it make logical sense to remove unnecessary and disruptive moving parts? Of course it does! What would you rather have… a focused, deliberate and elite performing team that can produce predictable success or a scattered, unfocused team that's being reactive going after every new thing pulling for their attention? Clearly, we would much rather have focus and deliberate success, right? So, the question becomes… how do you accomplish that? The secret is called precision-based growth. (don’t worry about the word precision) It doesn’t mean… you have to be perfect or be micromanaging everything… it’s the complete opposite. precision gives you freedom, flexibility, it makes you playful and allows you to move faster and accelerate your growth and wealth. It’s not going to cost you more, rather reduce your cost. Here’s how it works… Phase ONE: Get Clear. Is all about clarity. We identify your core values and most relevant key targets that are aligned with what you’re after and then we ask the question that is really, really important... If every area in my business remained the same what ONE area would accelerate the growth of my business most? Then go a little bit deeper… we say, “ok, what are all the key activities that are distracting, disrupting and demanding my time that if removed would make me more productive, make me more money and provide me with the most energy? And finally, we ask, what do we need to either eliminate, delegate, outsource or schedule so we can focus and move more efficiently? When you have the answer to these questions, you use those answers to slim down, remove and simplify your business and your daily activities so you can accelerate your growth with precision. Same with your personal life. Phase Two in Precision Based Growth is Execute: Execution...How do you implement the most effective, most efficient messaging, packaging, positioning, offers, the most precise, effective sales process that guarantee you best buyers to know you are the most trusted advisor, the most preeminent authority and go to expert in your field. We want to make sure you and your team dominate every conversation, interaction, and help answer you best buyer’s objections and become masters of closing new business. This is why, It’s critical you protect your time and have your team do the same. Now, how do we strategically and tactically start implementing the most precision-based activities? It’s very simple… Once we strip away all unnecessary, unwanted and low-productive and unprofitable activities we move into… Phase Three. OPTIMIZE: Here’s where most companies and individuals fail. You go to be relentless in engaging your team (or yourself, depending on what you’re wanting to achieve) and Develop deliberate habit-forming activities to make sure you and your team are constantly elevating your thinking, skills and processes to achieve consistent and sustainable growth in the midst of outside demands. It’s a very very simple concept. And it’s extremely powerful. Here’s what’s great. Most of your competitors (actually 80%) don’t even know their goals and their teams have no clue. They’re just caught in the whirlwind, being reactive and doing the day to day stuff… but the ones having the biggest growth are doing this… This is where the money is. If you don’t want to burn out yourself or your team, you want to do this. You see, your competition is stuck in the storm fighting to keep their head above water... If you want to, really grow your business and really outperform your competition. the money is in the bull’s eye, the money is right there in the center… focused on precision-based growth. The leader and teams that are doing everything with precision and narrowing down their focus, stripping away all the fluff and unnecessary distractions…  win big. Listen, if you don’t simplify your business, if you don’t simplify your life, and focus on precision growth you’re guaranteed to complicate it and stagnate. Remember; Precision Based Growth equals Exponential Growth. I hope you found today’s episode helpful and you enjoyed it as much as i enjoyed making it for you… if you know somebody that might find this helpful please feel free to share this episode, share this podcast… If you loved it , I surely would appreciate a 5-star review. Until next time stay focused and keep optimizing your business for massive growth. Talk to you in the next episode...

In this first episode I share how this ALMOST never happened, why I'm on this mission and how this podcast will support you in achieving what you want and be as successful as you can be. If you enjoy this podcast, I would appreciate if you would subscribe and give it a 5-star rating.