Podcast appearances and mentions of Brendan Hill

Send us a textBlues Traveler, the iconic American rock band, has been a mainstay in the music industry since the late 1980s. Best known for their infectious blend of blues rock, psychedelic rock, and Southern influences, the band's signature sound has made them a favorite across generations. Their high-energy performances, fronted by the dynamic John Popper on lead vocals and harmonica, have consistently kept audiences coming back for more.Formed in Princeton, New Jersey in 1987, Blues Traveler quickly rose to fame in the early 90s with their fourth studio album Four. Released in 1994, the album included two of their biggest hits, "Run-Around" and "Hook." "Run-Around" became their breakout hit, reaching No. 8 on the Billboard Hot 100 chart and earning the band a Grammy Award for Best Rock Performance by a Duo or Group with Vocal in 1996. The band's success was fueled by Popper's virtuoso harmonica playing, their soulful live performances, and a relentless touring schedule, establishing them as a must-see band.Blues Traveler's ability to seamlessly blend genres has allowed them to stay relevant for decades. Their sound incorporates elements of blues, folk, jazz, and rock, with improvisational jam-band moments that have endeared them to a wide fanbase. The band's lineup, which includes John Popper, guitarist Chan Kinchla, drummer Brendan Hill, bassist Tad Kinchla, and keyboardist Ben Wilson, has remained largely consistent throughout their career, contributing to their tight, polished sound on stage.Over the years, Blues Traveler has released 14 studio albums, the most recent being Traveler's Blues in 2021, an album that returned them to their roots with a collection of classic blues covers. The band has continued to tour extensively, keeping their music fresh and relevant while playing to sold-out venues across the country.This week, Blues Traveler will be hitting the stage at Saint Louis Music Park on September 20th for what promises to be an unforgettable night of live music. With their legendary harmonica-driven sound and infectious energy, fans can expect a night full of hits and surprises.And don't forget to catch their latest interview on the Midwest Mixtape Podcast, brought to you by The Barn, where they discuss their enduring legacy and upcoming tour dates!http://www.betterhelp.com/TheBarnThis episode is sponsored by www.betterhelp.com/TheBarn and brought to you as always by The Barn Media Group. YOUTUBE https://www.youtube.com/@TheBarnPodcastNetwork SPOTIFY https://open.spotify.com/show/09neXeCS8I0U8OZJroUGd4?si=2f9b8dfa5d2c4504 APPLE https://podcasts.apple.com/podcast/id1625411141 I HEART RADIO https://www.iheart.com/podcast/97160034/ AMAZON https://music.amazon.com/podcasts/7aff7d00-c41b-4154-94cf-221a808e3595/the-barn

Here are the statistics on business success rates: After five years, one out of two businesses will fail. That's 50%. And before ten years, that failure rate increases up to 70%. But why is this?One of the main reasons why businesses don't perform well is because they don't know how to market themselves. Marketing is the lifeblood of the business.Brendan Hill is not only employee number four of Metigy, but is an entrepreneur, angel investor and solo capitalist with fifteen years of experience under his belt. Having had his own fair share in owning and running a business, he understands the struggles and speed bumps that marketing for your business has. Alongside the growth the several tech startups, Brendan also discusses with Daren Lake the valuable leverage Marketing AI can have on your business. What you will learn in this episode:What to focus on with your small marketing effortsWhat Brendan wants to do for small businesses through their marketing effortsThe main problem Metigy wants to solve for SMEsWhy you shouldn't be a super heroWhat AI can do for small businesses moving forward Reach Brendan Hill here:On Linkedin

Brendan Hill is an angel investor and startup mentor and advisor. He is Syndicate Lead at Logan and Wayne, a firm that invest in early stage tech startups. Before becoming an investor, Brendan founded and ran an online football marketplace, which was acquired in 2016. In his conversation with Adam, Brendan discusses how Australian technology startups often struggle to hire talented engineers due to them being relatively scarce in Australia, and his unpopular opinion that Australian startups should raise venture capital from the US as early as possible. See full show notes: https://w2d1.com/brendan-hill

Metigy's bringing back one of Forward Thinking's classic episodes from 2019: Growth Marketing – How Anna Cheng Grew Spaceship to $100m in 4 months. In this episode with Brendan Hill, they cover a wide range of marketing topics including activation, onboarding and her use of pirate metrics. Anna also deconstructs exactly how she built a pre-launch viral waitlist that resulted in 40,000 contacts.For any business owner who is looking to take their growth marketing strategy to the next level, this episode is a must-listen. Resources mentioned in this episodeThe difference between growth marketing and growth hackingPirate Metrics – The AARRR Framework (acquisition, activation, retention, referral, revenue)25% increase in your activation metric will lead to a 48% increase in your annual recurring revenue.How to improve activationHow to improve your user onboardingDevelop customer personasWhy analysing competitors can save you time and moneyHow Anna grew Spaceship to $100m from being employee number 3Why it's important to phone new customers and get their feedbackUsing waitlists to get 40k people on prelaunch listDon't try to scale when you're not ready to scaleResources mentioned in this episode:Mailchimp onboarding processAsanaSpaceshipSEMrushahrefsCanvaMike Cannon-BrookesRobinhoodSegment.ioMixpanelAutopilotBrian BalfourSam ZhengAndrianes PinantoanCurious ThingBook Recommendations:Traction by Gabriel WeinbergThe Lean Startup by Eric RiesPredictably Irrational  by Dan ArielyWhat business you would build on Mars?I think if we were to avoid like the obvious answers, which are getting monopolies over resources that everyone needs like water and housing and things like that, I would probably open the first bank there. I think the best way to make money is to help other people make money. I was thinking about this question, with so many business opportunities that you can capitalize on, the best way to do it is just to give people the capital in order for them to achieve those particular dreams that they also might have in regards to what sort of businesses they want to open.The first thing I'd open is probably a bank or an investment firm or something like that, which basically allows people to borrow or give up some of the equity in order to build out their first businesses, which might be that monopoly of water or that monopoly of food or the next Amazon.Get in touch with Anna:Anna on LinkedInAnna on Twitter

When it comes to design and branding your business or making the perfect logo, where do you start? Brendan Hill had a one-on-one with Hayden Bleasel at the time he was the director and lead product designer at Jellypepper. Since then, he has advanced on to becoming the chief design officer of Corellium, where he leads the product and design teams.   What you will learn in this episode:How Hayden started his agency in the branding spaceHow to work with big brands in the branding fieldThe blueprint of helping a client with product designThe best way to get your first iteration of logo and brandingThe meaning of a “minimum beautiful product”The deep meaning behind a logoThe process behind rebranding a businessHow to implement creative problem solving Resources mentioned:CorelliumJellypepperSpaceshipBlackbirdAirtreeGrokBrighte99 designsFiverrBarajaUenoMetaLabOtterClear MotionXeroTobias van Schneider Design tools:DovetailIllustratorFramerSketchFigmaAdobe XDNotion What business would you build on Mars?I'm tempted to say Instagram just because I think it would be really funny to see a thousand filtered pictures of red dirt everyday - everyone just commenting on each other's red dirt. I would probably do an interplanetary telco. That would be really fun. The first thing you'd want to do when you land on Mars is to check in back home, see how everything is going and the branding of that would be so easy. Tug at the heartstrings. Reach Hayden Bleasel here:on Linkedinon Twitteron his website

Brendan Hill, comes to yoga, transforms his life then decides to walk for charity. Here's his story  that's 100kms longSupport the show (Https://www.patreon.com/gewrew)

In this episode Brendan Hill talks with a special guest that has something a bit different to offer our SME marketers and businesses. Our guest is pro surfing legend, Mark Matthews.Mark has made a living achieving the unfathomable: crossing the intersection of danger and excitement. He knows all too well the crippling grasp of fear.While in Tasmania, fifteen feet in front of a cliff in cold, shark infested waters, Mark hit a reef and instantly blacked out. Terror engulfed every inch of his being. Neck braced and hospital-ridden, he didn't know if he could ever surf again. At that moment, Mark made a decision never to allow fear to overpower him again.With his presentation business ” Life Beyond Fear”  has him deconstructing, fine-tuning, and personalizing emotional resilience techniques to successfully strengthen one's mindset and sustain long term performance.These techniques have helped him win an unprecedented three consecutive Oakley Big Wave Awards and cement him as one of the best big waves surfers in the world.  In this episode you will learn: How Mark overcomes the fear of surfing 50-foot waves and how you can apply these techniques to areas of your businessHow to get out of your comfort zone to get the experience you need to create that new comfort zone where new opportunities lieHow to build a personal brandHow Mark became a world-class keynote speaker when he couldn't even speak in front of a room of people at the beginningAdvantages of keeping your pitches raw and unpolishedHow to make your business more authentic and attract customersWhy having a high level of authenticity in every aspect of your business increases your chances of successHow to improve your presentation skillsWhy you need to have a plan in place for all business scenariosThe powerful moment that changed Mark's mindset after being told by doctors that he'd never surf againThe importance of building your own audienceHow studying standup comedy can make you a better public speakerResources Mentioned:Mark's Instagram AccountRed Bull Cape Fear (see Mark @ 48 seconds)Pragmatic ThinkingUpworkLinkedIn HelperMasterclassQuotes: When you push yourself through that fear and anxiety, usually the experience, feeling, result or success on the other side feels like that Holy Grail. You get that intrinsic reward and the external rewards that make it feel like a Holy Grail - like life's worth living.Talk to your audience like you're talking to one person, like you're talking to a friend and carry that tone. Match it to how you would just speak to a close friend, because you speak to your closest friends with the most authenticity.When you build your own audience you become like a small marketing agency yourself.There will be people that enjoy watching you do what you do. That's my model. Just stick to what you like. It's too tiring trying to be someone that you're not.What Business would you build on Mars?"It would have to be indoor wave pools. And surfing sells itself. All you got to do is offer a few free surf lessons and when people experience that feeling, what else is there going to be to do on Mars than ride a few waves? It will sell itself."Get in touch with Mark:markmathews.comMark on InstagramMark on LinkedInTranscript:Brendan:Mark, welcome to the show.Mark:Thanks for having me, Brendan.Brendan:You have an amazing LinkedIn profile, that's where I first found out about you. Can you tell us more about big wave surfing?Mark:Big wave surfing, I mean, that's my life. It's been my life for the last 15 years. It was my avenue to build a career out of the sport of surfing, even though I wasn't quite good enough or talented enough to be a competitive or a world champion level surfer.Brendan: Right.Mark:It was just this different avenue that I found that I could manufacture myself a career out of the sport that I loved.Brendan:Wow. When did you come to the realization that you could follow your passion and make that your career?Mark:It happened when I was about 20, so I was working, actually, here in Sydney, down at Darling Harbor, making coffees and cocktails at night. Out of the blue, I got asked to go on a surf trip down to Tasmania to surf a new wave that had been getting talked about in the industry. It was being heralded as one of the biggest and scariest waves that another had ever seen.Brendan: Wow.Mark:And no one had really photographed it at that point in time. And no part of me wanted to go and surf it, because I'd never really surfed big waves and I was absolutely terrified when I got the call. And it was funny because I couldn't figure out why they were calling me because I was kind of a no one in the industry of surfing.Brendan: Right.Mark:I found out down the track they probably called about 30 or 40 other surfers before they got to my name at the bottom of the list. Everyone politely declined because the waves sounded so scary, but I didn't have the chance of saying no. If I had said no, I would never have got my career off the ground because at that point, I didn't have the major sponsorships. Anyway, I went down to Tasmania, one thing lead to another and I ended up surfing waves bigger than I'd ever surfed before in my life.Brendan: Wow.Mark:And the photos and footage of that trip went around the world and I got my first surfing sponsorships and then that basically gave me the blueprint of what I needed to do to make a career, it was travel around the world, chase down the biggest waves I could find, surf them, create content, let that content get in the media and based on the media value, I'd get the sponsorship dollars.Brendan:Wow. So how big are these waves that we're talking about?Mark:Down in Tasmania, that first time, it was in the 15 to 20 foot range, but the way the waves break down there is what makes them so spectacular and dangerous. So super deep water waves breaking on a really shallow rock ledge, which magnifies the power and the spectacular nature of the waves. To me, way more dangerous than say, if I go and surf waves in excess of 50 feet, but break in deep water, while they look and are a whole lot bigger, it's nowhere near as dangerous or spectacular.Brendan:So in terms of taking that first step, I know that one of your mantras is life beyond fear, the other side of fear. So taking that first step. A good example, I just finished watching Indiana Jones and the Last Crusade on Netflix and when he's walking over that invisible gap to get the Holy Grail-Mark:I know the one.Brendan:Yeah, it's that first step. And I can imagine these massive waves passing by and 15, 20 feet, I mean, up to 50 feet, as you say. Can you tell us more about that first step and how to overcome fear? Because I mean, it has parallels in business as well. That first step is always the hardest.Mark:100%. And that's the interesting thing, because as scary as big wave surfing is, and the thought or the reality of maybe drowning, for me, I find public speaking and keynoting that I do now more stressful. I get more anxiety from it, it wears me down more than big wave surfing ever did.Brendan: Wow.Mark:So that's where the corelation is between what action sports people do and what business people do because fear is fear. It doesn't matter whether it's a fear of physical danger or harm or a fear of failure or not being good enough or making mistakes. The way your body reacts is exactly the same. So across the board, I think that's where the relationship is. And then like you said, the Indiana Jones reference is perfect.It's like the steps across the invisible bridge to the Holy Grail, in my head, it's so terrifying to get out of your comfort zone to get the experience you need to create that new comfort zone where the opportunities are, whether in business or in the sport of surfing. But when you do that and you push yourself through that fear and anxiety, usually the experience or the feeling or the result or the success on the other side feels like that Holy Grail. You get that intrinsic reward and the external rewards that make it feel like a Holy Grail, like life's worth living when you push yourself like that.Brendan:Yeah. It's interesting that you say that you get more anxiety now about public speaking than big wave surfing, validating what Jerry Seinfeld always says, "Public speaking is the number one human fear, followed by death at number two." Big wave surfing, I can imagine, wouldn't be far behind these monster swells.Mark:Yeah, I think Jerry is definitely right. For an introvert, anyway, I'm highly introverted, so public speaking is the scariest thing in life for me.Brendan:So what made you jump into public speaking after your career in big wave surfing?Mark:I had a sponsor who sponsored me from when I was in my early twenties, his best friend was in the world of corporate training and had a background climbing mountains and brought that to the business world and then he had said to me, years ago, in my early twenties, that this is the career path that you should look to take while you're still big wave surfing, so that you can build it then and then be able to carry it on down the track when I'm 50, when I can't surf big waves anymore. 60, maybe. I'm pushing for 60.Mark:And at the time, I was like, "There's no way I'm ever doing that" because for me, I couldn't even stand in front of a classroom when I was a kid and read from a book, I would stutter so bad, I'd have so much anxiety, so it took a lot for me to be able to do it. Spent untold amounts of money doing every speaking course under the sun.But eventually, it was exactly like learning to surf big waves, the exposure and the experience just builds up and then you build that new skill set so that it doesn't matter who you stand in front of, who I'm standing in front now, I've got the tools and the skills to dig into my bag and perform on stage and I don't have to feel too anxious about it now but originally, it was tough.Brendan:Yeah. Do you remember your first big keynote speech?Mark:I do. I was in Hawaii and it was for an insurance company and I got offered the talk two weeks before the event and I didn't have a keynote at all.Brendan: Wow.Mark:So I wrote the keynote in the two weeks before. The only person I said it in front of was my mom.Brendan: Wow.Mark:And I did the keynote in front of her and she actually features in the keynote because she's one of my big motivators in life to be successful. And she had a tear in her eye when I told her and that was kind of enough, I was like, "Okay. We'll see how it goes." And if I look back on the delivery of the keynote that I gave, the delivery was very average, but the bed of the keynote has almost stayed exactly the same. That's what I deliver today. And the feedback that I got from the audience was amazing, off that first keynote.Brendan:Right.Mark:I had the bosses say, "This is what you've got to do in life." And they just enjoyed, I think, the fact that I was so raw and real on stage because I had no other choice but to be that way. And it wasn't really too polished.Brendan: Right.Mark:And I've always taken that as I've gone on in keynote speaking, never to become that over-polished speaker that's talking to a track, because I think for the audience, you have to remember that they're seeing you for the first time, they want it to be real. Even though I'm telling the same thing that I've told a thousand times, it needs to feel real in that moment and the connection has to be real with the audience for them to even remotely take in what you're going to say.Brendan:Yeah. It's a interesting point that you touch on there, authenticity. So I guess that's part of your brand, being really authentic and not being too polished. I mean, when we go on social media feeds, like on Instagram, everyone is looking very polished. How can businesses become more authentic and tell their real story and start to, like yourself, really resonate with their audience?Mark:Ah, man, I think it takes courage to do that and it's tricky for businesses. When you have all these insurance factors and regulators and all this stuff hanging over the top of you and then investors, and depending on what size business you're running, to really let people know authentically what's happening within the business, where you're planning to go and all that, it takes courage, but I find that if you looked into some case studies on it, it is worth while to do.And especially small businesses and small business owners needing the motivation to do what they're going to have to do to be successful in small business, which is such a small amount of people pull that off, the authenticity level has to be there where you have to really love what you're doing and believe in it and there has to be deep meaning in what you're doing for you to go that extra level to the extent that you need to to be successful.So this authenticity on both aspects is how you run your business internally, but then how you speak to your customers, I think, both of them take some courage, but worth while.Brendan:And in terms of speaking to customers, you touched on presentation skills. Obviously very important in every day business. People are presenting on the phone, presenting in their content marketing, for example. What sort of tips can you give early stage businesseslistening on at home? Obviously, you had to learn from the ground up with your presentation skills for your keynotes. You did a lot of courses. People just starting now or wanting to improve their presentation skills, where do they start?Mark:I think the best tip that I got as far as tone, when you talk to someone, is that talk to your audience like you're talking to one person, like you're talking to a friend and carry that tone. And you've got to practice it and then watch yourself on video and see if you're carrying that tone because it's really hard to do initially, because when the camera's in front of you or the audience is in front of you, naturally, the anxiety shifts you into a different tone with the way you're speaking to people. But I think if you go back and watch what you look like and then try and match it to how you would just speak to a close friend, because you speak to your closest friends with the most authenticity, you know?Brendan: True. Yeah.Mark:And then if you can keep that tone, I think that helps a lot. And then by far, the most important thing is to be prepared. Unbelievably prepared. Nothing beats the fear of public speaking like preparation. You've going to have, for me, it's the same as surfing. So when I go and surf big waves, I'm ready for every worse case scenario that could possibly happen. I have a really detailed plan put in place.For example, if I blacked out under water and I had to be resuscitated, they had to restart my heart and then I had to call for a helicopter, we have the whole plan in place. So it takes some of that fear and that apprehension that you get in your mind in the lead up to scary moments away because I'm prepared for it. So the same way, if I'm going to do a keynote this afternoon, for WordPress, actually, here in Sydney, everything that could go wrong, I know exactly what to do.The whole power can shut off and I have to do my presentation without any photos or footage or anything like that, but I'm ready to do that.Brendan: Amazing.Mark:Or if my mind goes blank, which it does in front of an audience, if something happens, I've got a line and a story where I can go straight into at any point in my presentations.Brendan:It's a good idea. Yeah.Mark:Yeah. And then give myself the time to get back on track, so overly prepared is the key todealing with that kind of fear.Brendan:And speaking of scary moments, what was the scariest moments in your big wave surfing career?Mark:I've had a recent one where I dislocated my knee surfing down the South Coast of Sydney, five hours South of here. I hit the reef on about a 10 foot wave and completely dislocated my knee, tore every ligament and tendon.Brendan: Wow.Mark:Tore the major artery that runs through my leg. Major nerves. The pain that I experienced when I did that, I knew that something really bad had happened. And then to wake up the following morning in hospital after emergency surgery, and I was basically told that I was going to have a disability where I can't move my foot, I can't lift my foot anymore for the rest of my life.Brendan: Wow.Mark:So it was the doctors telling me, "Your surfing career is over."Brendan: Right.Mark:So that, by far, was the scariest, hearing that news was the scariest thing that I've been through within surfing. But managed to prove them wrong and I'm getting my surfing career back on track. It's taken me about two and a half years, but it's getting there.Brendan:Wow. So can you talk us through that mindset from being told you'll never surf again to rebuilding your career?Mark:I have to admit, the first six weeks to two months when I was stuck in hospital in the big metal frame brace, with my big wounds from the surgery on my leg and I couldn't get out of bed at all in the worst pain I've felt, nerve pain, by far, I've had almost every other injury youcan do, broken bones and stuff, but nothing compares to nerve pain. And yeah, in that two months I got really depressed. Not on the level of depression like suicidal depression, that's something completely different, but depressed in that I didn't want to see anyone. I'd given up hope of surfing again.Brendan: Wow.Mark:I wasn't sleeping because of the pain or they'd give me ridiculous amounts of medication to try and combat the pain, so it was that. All these things just lead to me being so unbelievably unhealthy, physically and mentally. It's interesting because it wasn't until, I'd like to say I just snapped myself out of it, but I didn't.It wasn't until I actually met a young guy in hospital who reached out to me on social media. And he said, "I've been following your career since I was young. Big fan. I'd love to come up and meet you and get a photo." Because he read that I was in Canberra Hospital and he was actually in there. And I didn't want to see anyone, so I didn't even reply. It was my wife who saw the message and wrote back to him and said, "Yeah, no worries, come up and get a photo."Mark:So this kid comes up probably three hours after I'd seen the message. He gets wheeled into my bedroom by his brother, he's a complete quadriplegic and had broken his neck about six months before I hurt myself and the moment that I shook Jason, his name was, hand, and I don't know if you've shook someone's hand who's a quadriplegic, it's confronting. They can't control their arm, anything. And he stuck out his arm with a big grin on his face. And the moment that I shook his hand, it was the craziest shift that I've ever had experienced in my life where my perspective or mindset about what I was dealing with did a complete 180.Mark:So I went from being really angry, full of self-pity for what had happened to me, blaming other people, the victim of this wipeout and this injury and just done with it to just feeling like the luckiest person on Earth because if I'd had hit that reef any other part of my body, I could have so easily been dealing with what he was dealing with. And his injury's a million times worse than mine and he's dealing with it that much better. So I was overcome with gratitude, feeling lucky. And from that moment onwards, it was like that feeling of feeling lucky about my situation was the catalyst to get me back on track. Everything fed on from there.Brendan: Wow.Mark:And now, two years later, after all the rehab, I've figured out how to surf good enough withthe disability that I can get back out into big waves. But I think meeting him and that shift in mindset was the saving grace for me in dealing with that.Brendan:That's an amazing story. So tell us about the first time after this accident that you got back on the surf board.Mark:I surfed a couple of times, probably a year down the track, but I would barely call it surfing, compared to what I've been doing. It was on a longboard, I could only just stand up. I could barely turn the board and at that moment, I was like, "It's nice to be surfing again, but this is ... It's nice to be out in the ocean and the water, but it's not really surfing for me."It took about another eight months after that to where I rode a wave and got my first barrel, say inside the barrel and caught a wave. Not a big wave, just sort of eight foot wave on the Gold Coast and that moment was just a game changer for me. All the hard work paid off because I could surf good enough just to do that, to get barrelled. It wasn't big waves and get my career on track, but that was enough.I was like, "If this is it, then that's fine." But then, my surfing ability just kept getting better and better after that, just up until about six weeks ago, I got to compete in the Red Bull Cap Fear event, a big wave surfing event down in Tasmania at that first wave that went to and I got my first big barrel there and that was the icing on the cake. That's two and a half years of rehab. Yeah, it was a good journey.Brendan:Yeah, amazing journey. And can you speak more on your mom being a major point of motivation in your life?Mark:Yeah. She's just on two different levels, but she's always been the type of person who has that internal reflection and thinks about who she is, what she's like and how she can be better, and she's always had that. She eventually does a lot of meditation and has lived in ashrams around the world and became a yoga teacher, so I think that rubbed off on me.How valuable it is to know yourself. Figure out who you are and try and work on your flaws and be better. So I think that rubbed off on me a lot. And then the other part is that I've just always wanted to, down the track, when she retires, support her, be able to buy her a house one day. It's the image that I always use in my head.Before I'm about to do something scary or when I got to get up early and go to training or when I've got to say no to eating that shit food and eat this boring food. All those things, I've just got this clear picture in my head of the day I get to buy her a house and I can see the excitement and that big smile on her face in those moments. So it's those two parts that she's only inspiring to me.Brendan:Yeah, amazing. So focusing on your business, now. Your brand that you've built for yourself and you mentioned that you went around the world chasing content. So talk us through, Iguess, your content strategy. You got the footage of you surfing the big waves. What did you do next?Mark:Yeah. It was interesting because from the start of my career, it went through the whole digital media revolution.Brendan: Oh, really?Mark:The first surf trip we did was on film, with cameras and photos. And then it was just going out into mainstream newspapers and stuff. And then we just tracked through the whole evolution of digital media in that time. So it's like having one of the first blogs in surfing that people could follow.Brendan: Wow.Mark:Because in my head, I had to make up for a lack of talent as a surfer by having the business smarts and how I could get the exposure and then that would make me as valuable as the other more talented surfers out there. That was what I always had, I was always looking for different things of how I could do that.And the digital media revolution was the game changer because then it wasn't up to the print media and surf magazines who had a stranglehold on the industry on who was successful. When you build your own audience and then you could show them and you've got your own audience, you become like a small marketing agency yourself.Brendan: Yeah.Mark:So by having that business smart, I controlled my destiny a little bit more. And yeah, I think it made that career, I could extend it longer also as well. So yeah, there are so many nuance things within that, how you do it, but it's the same core principle. Just show people what I love about what I do. Show them that and there's that many people out there on social media in the digital world.There will be people that enjoy watching you do what you do. That's what's my model. Just stick to what you like. It's too tiring trying to be someone that you're not. I could have gone down that path and you try and do the things that people like or that the big celebrities are doing, but to me, that seemed exhausting. It's just like, just show what you love about surfing and then see if people like it.Brendan:Yeah. It comes back to your point about talking to your best friends when you're doing your keynote.Mark: Yeah.Brendan:Focusing on that one person.Mark:Exactly. Yeah and then it keeps you authentic in a way.Brendan:And what channels are you using at the moment? Have you gone head first into video content as well? I imagine a lot of GoPro footage and ...Mark: Yeah.Brendan:Is live streaming possible in big wave surfing?Mark:It is. GoPro is a major sponsor of mine. I've always worked with them and that was just about me wanting to use the best cameras for what we did in action sports. I was always so interested in how can I make my audience get as close to this experience as possible as what I get inside the barrelling part of the wave. If you can help them try and experience that. The tiny point of view camera is where you can give that field and then the GoPro Fusion that shoots the 360 and virtual reality type content, they're awesome tools to be able to do that.And then on the live streaming front, when the technology became where it became possible to be able to set up these high production live feeds at the drop of a hat, because the difference in surfing as a sport, in big wave surfing as a sport, compared to say, live streaming a football game is what we do is all weather dependent. So I teamed up with Red Bull in that regard to create Red Bull Cape Fear, a big wave surf event.Brendan: Right.Mark:And it's the only company that, again, has set aside that kind of financial amount on the possibility that we may get big enough waves that year to run an event. I couldn't find, there was no other company out there that would just go, "Yeah, here's this much money" eventhough the event might not happen. You might only have a 50/50 chance of it happening. Yeah, so now we're able to do that in remote locations, so we could do that down in Tasmania, which is in the middle of nowhere where this wave breaks.Brendan: Wow.Mark:And we streamed it live to, I think, the numbers ended up being about 1.5 million people across a live feed and the first replay because it happens just when it happens, so people aren't prepared for it.Brendan: Right.Mark:We give them a 24 hour window.Brendan: Okay.Mark:Because that's when we got to take that the event's going to happen and then we send the production crews in, so yeah, that's been an interesting experience. I think that's been the latest frontier in regard to that digital media revolution and the way to bring surfing and big wave surfing to people.Brendan:Yeah, that's an amazing strategy. And what's next? What problems are you working on now in your business?Mark:For me, because I've been injured for the last couple of years, my main focus is keynote speaking in the corporate training world and establishing myself within there and really researching what companies and their employees and everyone needs to manage that hectic paced life of that corporate world. Because there's that sort of disconnect where companies want so much out of their employees.They want them to work ridiculous hours and the employees are getting burned out because of that but the world's so competitive that if you don't put up with that burnout, you'll lose your job because someone else will put their hand up and try and take it on. And so it's how can I equip those employees to still do the workload or the hours but not be as drained or affected by it? So it's how can you take on that and not have it rule their life where it destroys their relationships and their personal life? And I think that's, at the moment, within the corporate world, the Holy Grail of figuringthat complex web of its meaning for the employees to want to take on all the stress, they have to find that meaning and the company has to align with them to be able to do that. And then the physical aspect of being able to cope with the crazy work hours, so there's that physical element, whether it's diet, exercise, sleep, those parts.Mark:And then the relationship aspect of their work relationships and their personal relationships because that emotional side and that relationship side is the other big part of taxing you as a human. So it's a complex web, but I love it. For me, human performance on any level is amazing.I originally loved the freak performers who were the world champions at a given sport and how they did what they did, but the more you dive into that, it's like, usually once they're best of the best at something, they're freakishly genetically talented, which isn't that interesting to me.And then if they're not really good at one thing and really good at something completely different, then it's like the tools they're using to be good at one thing might not be transferrable to anyone else.Brendan: Right.Mark:Yeah. But when you see people that can go and be the highest level in one aspect of life and another aspect of life and another aspect of life, it's like whatever's working there is then transferrable. And that's what I've tried to find with surfing.I can conquer fear in the world of surfing, but do those same techniques and rules apply to public speaking or to developing business or to just all these other aspects of life? So I've just been testing them and I'm slowly coming up and still tweaking different programs and workshops for corporate.I deliver a keynote which is more on the inspirational side and then a more detailed workshop, where if I can get anywhere from three to six hours with an audience, then you can deep dive into it and make more lasting changes with people than a keynote can.Brendan:Yeah. And how do you find these companies to do the workshops, are they through their keynotes?Mark:Yes. There's lots of work out there for keynote speakers, if you're a half decent keynote speaker, the companies are coming knocking at your door.Brendan: Wow.Mark:And that's been the case, but because it's such a short amount of time, the companies don't mind giving you that little bit of time with the audience, because it's not as big an investment for them. Because the money that they pay you is not the expense, it's the investment of having a hundred employees sit there listening to you and they're not doing whatever other work they're supposed to be doing.So to then ask for three hours or six hours or a multi-tiered program over a year, where you make a radical culture change in a company, that's a big investment, money-wise and time-wise for them. So yeah, you've got to give to get, so it's like, "Here, we'll do it for you like this for a lesser amount and you'll see the results." And then now I've got the testimonials from certain companies, then the other companies can come aboard because they can believe what you're doing.Brendan:Yeah. And can you tell us any stories of the changes in culture and the results that you've seen in some of these companies?Mark:Yeah. To me, the interesting ones or the radical ones are usually the stress reduction ones, that's huge, and where you dive into stress programs. But then, if that's the main set of programs that you're doing, but then the offshoot of managing stress and creating resilience is say, a workshop around how to have tough conversations in an organization.Because that, to me, is probably one of the main relationship emotional factors that drain people in companies because there's animosity being carried around by employees because they're not speaking up and they can't have a tough conversation with their boss or with their peers without rubbing people the wrong way. And then they just live in this world of constant stress and social pressure.Brendan:Yeah, the conflict avoidance.Mark:Yeah. So we built, a company called Pragmatic Thinking, that I work closely with, they've got the best tough conversation program or workshop that I've seen. I can do a keynote, have all this stress reduction stuff and bring them and we'll do a tough conversations piece there.Brendan: Great.Mark:And then you see radical shifts because just that small number of skills, if you can criticize someone without tearing their whole ego apart, there's an amazing ride along effect from that because you can then give criticism without destroying someone. And then that just plays out. And once a whole number of people in your team can do that, the culture change in a year's time and the progression as far as the way the team works shifts hugely.Brendan:Yeah. That's amazing. So speaking of tools now, I like to ask all the guests that come on what marketing tools they use for their business. So what's been the best investment that you've made tool-wise?Mark: Marketing-wise?Brendan:Yeah, marketing-wise.Mark:Outsourcing with Upwork, for me, having a really small business, is amazing. The talent of people out there around the world that you can access at the drop of a hat is phenomenal. So probably that, as an outsourcing tool. I probably shouldn't say this, but I had a LinkedIn helper tool that was phenomenal.Brendan: Oh, yeah.Mark:But I think it might have just got shut down recently, so I have to go back to the old way of running LinkedIn. But yeah, any of those tools that can automate things that you do but automate them in a way that it doesn't seem like things are being automated, then it's super valuable.Brendan:Yeah. And are you a big reader, Mark?Mark:More listen. I like podcasts. I do like to read, but I just recently did an IQ test and my language comprehension skills are so low. It's ridiculous. So reading for me is time consuming whereas I love to listen to different podcasts and especially when you can get two experts debating on something, I find that the most valuable way to learn.Brendan:So more of the longform podcasts?Mark:Definitely longform podcasts or lecture series. A lot of universities and professors out there put their lecture courses online, like on YouTube, so you can access almost anything these days.Brendan: Yeah.Mark:And there's amazing learning platforms, like MasterClass and a whole bunch of other ones. To read is amazing if you're a good reader because it's really good for your imagination as well, but to just be able to have the highest end quality YouTube learning video or MasterClass platform or whatever like that that can just teach you through five different mediums at once, for me, that's way more beneficial. Yeah.Brendan:Yeah, I was on MasterClass yesterday, actually, some amazing courses.Mark:Amazing stuff, yeah. I think I did one of the value ones. I did Steve Martin's comedy one.Brendan: Oh, wow.Mark:Just for public speaking. And when you see the way they break apart jokes in telling jokes, you can then learn to refine the way you would deliver a keynote because the emphasis on how much ... I heard Jerry Seinfeld say this too. He can spend a week on one line.Brendan: Yeah.Mark:Writing and re-writing one line and pausing in different places and it can make or break a joke. So as a keynote speaker, if you can dive into that level of detail on what you deliver, it's interesting. But you just got to be bothered to give it the time.Brendan:Yeah. And I know Seinfeld has another statistic, I think it's one week for every one minute of content.Mark:Oh, that's perfect. Perfect.Brendan:How long does it take you to do one minute of one of your keynote presentations, preparation-wise?Mark:It would depend, it would be in that realm, but I find, for me, the preparation and learning is every time I deliver a keynote, then watching it and then re-structuring some part of it. Yeah, it would be in that realm, I reckon. Probably less. I think comedians, it's so much harder than, I think, any other form of entertainment.Brendan:Well, you have to get a laugh every 15 secs, I think it is.Mark:Yeah. I think that's the hardest version of entertainment there is. They're re-working a minute, compared to what I do with keynote because I can tell a story and there's five or 10 minutes of content and I don't have to spend that much time to get that story, I bet it does make a difference when you get some detail in there and do some work on the delivery.Brendan:And what about online education, is that an area that you've looked at for your workshops, for example?Mark:Yeah. I've built, just recently, for a client, a big software company, a video learning series.Brendan: Right.Mark:The feedback from that's been awesome. Yeah, it was a big investment, so it was just because the client specifically wanted it that I ended up going down that track. I was thinking more in a future plan of what I'm doing, I would do that, but I just ended up doing it because the client wanted it. And they really liked it. And it's matching a simple lesson that works across the board, whether it's in the corporate world or what I do as a surfer to a surf story.Brendan: Right.Mark:So it's just an entertaining way for them to see the same lesson that they're going to see on any other learning platform or internally, they see it all the time, but when you can match a surf story to it and what's going on in the business ecosystem of professional surfing, it just anchors the message a little more. It's a good way to bring a different world to it and then for me, I know it's working with a client is when the staff start using surf examples for what they're doing. It's like, "Ah, this is just like when Mark decided to chase a virtual realityopportunity over going to chase a new market production in China for a new sponsor." It's like these scenarios, so if they're talking in that way, I'm like, "Yes, that's working."Brendan:So Mark, wanted to thank you so much for coming on. Wide ranging conversation. So many inspiring stories and tactics as well.Mark: Thanks.Brendan:But before we go, we like to ask our guests two abstract questions. So are you ready for abstract part of the show?Mark:Yeah, my dumb brain is trying to figure out what abstract means. That's my language problem in the IQ world. But yeah, fire away.Brendan:So the first question, if you could have a billboard, it can be anywhere in the world, what would it say and where would you put it?Mark:What would it say? Oh, man, I had this quote I read on the plane this morning. It's something like, is high performance is more like a cobweb than it is an organizational chart? It's something like that.Brendan: Yeah.Mark:Yeah. And it's just like that complex adaptive systems theory where everything affects everything. And it's the same way companies run, it's the same way your physiology in your body runs, but it's more so intertwined that if you leave out one aspect of performance, then all the others suffer. But if you take an entire system's approach to fixing performance, regardless of what it is, then you get crazy results.Brendan:Yeah, it's awesome.Mark:So it's cobweb versus, I think it was organizational chart or something like that. It'd be a long-winded billboard, that one.Brendan:Yeah. And the final question, you are on the first flight to Mars, with Elon Musk and the first settlers aboard the SpaceX starship Rocket. So what business do you start when you land on Mars and how do you promote it to the new Martians?Mark:It would have to be indoor wave pools, I think.Brendan:The first time I ask-Mark:And surfing sells itself. All you got to do is offer a few free surf lessons and when people experience that feeling, what else is there going to be to do on Mars than ride a few waves? So it will sell itself.Brendan:Definitely. So Mark, once again, really appreciate your time today and the value you've dropped to the audience. Is there anything you'd like to say before we wrap up and how can people get in touch?Mark:Thanks for having me first and thanks to the listeners for listening. If anyone wants to get in contact with me, my website is www.markmathews.com. And Mathews with one T.Brendan: OneT.Mark:Yeah, or on LinkedIn or social media, it's @markmathewssurf, so feel free to reach out and I'd love to work with your company and figure out this whole complex cobweb of performance, stress, energy, all of that stuff.Brendan:Yeah, amazing. We'll put all the links and resources Mark has mentioned in the show notes. And Mark, thanks for such a fantastic conversation. And I'll also put up some of your big wave surfing photos in the show notes because they're absolutely mind-blowing and hard to describe on air.Mark:Yeah. I think when people look at that, they'll be like, "No, we're not listening to this crazy person."Brendan:No, it's an awesome mission that you're out on changing many people's lives. So yeah, I want to thank you for that and thank you for coming in today.Mark:Awesome. Thanks for having me. 

Our audio content manager, Daren Lake decided to create audio candy for your ears. This episode is meant to be consumed with headphones on and will take you on a journey spanning from 200,000 years ago to the present.All in the hopes of having you better understand Metigy, SMEs, marketing and the potential for your own business' future.In this episode you will learn;What exactly an SME isMetigy's technology explained in a simple analogyHow to solve problems for your customersThe world history of problems and solutions (that all relate back to business and marketing)Stopping the SME superman syndromeArtificial intelligence explained through InstagramProduct Market FitPredictions on marketing, artificial intelligence and SMEsAnd MoreQuotes:Daren Lake on AI and on product market fit:“Artificial intelligence while scary isn't as much about a Terminator future but more about a future that we are already living.”"The maps app or chess game that you use on your smart phone is specific artificial intelligence. The Facebook and Instagram algorithims that you use right now are all based on machine learning from human inputs to then execute different outcomes.""Finding PMF is when you made something that people want. Your customers, clients or users just want to  tell other people to use your product (without any incentive)."David Fairfull on Metigy App tech stack-“How many different technologies do we use to help us do the marketing function? We don't have them connected, right? The proposition is the need to finally have one true source of all data and could make a great decision.”“Technology is not being there to harness the value of that data. It (currently) comes back to humans interpreting that. AI is a fantastic application in this environment to process that data once it's all connected and distill it down to the thing you should do today.”Johnson Lin's angle on failing to get to PMF faster-"The approach you will want to be taking is earlier validation and fail faster. We can go to the next iteration if the previous one is not working.”Daren's take: “Fail Fast. Don't run and work harder. Fail faster and learn in the early stages”Brendan Hill on superhero syndrome-“I wanted to do the accounting, the marketing, the customer support… But there's only 24 hours in a day. Unless you're Elon Musk- he seems to find a lot more hours in the day somehow. For average, normal, small business owners, time pressure is a real thing.”Thiago Zandonai on what Metigy does Connect your social channels in Metigy and we start giving you insights and recommendations to grow your business. You just connect them and boom, you're done.

Marcel Herz is co-founder and CEO of Tiliter, a company that is accelerating the democratization of computer vision.Presently they are focused on the grocery store industry, offering a device used at checkout to scan and identify fruits, vegetables, baked goods - anything that is loose without a barcode.This is just the tip of the iceberg however, as you can imagine being able to scan and identify real world objects will have countless applications, especially as the software gets better and quicker.I made a small angel investment in Tiliter via the AngelList platform led by Brendan Hill, a previous guest on my podcast. I'm excited by the traction Tiliter already has - currently in hundreds of stores around the world - and also where this technology is heading.You can listen in to this interview to learn how Marcel and his co-founders built the prototype of the Tiliter checkout, then began approaching large grocery store chains to test it out.Enjoy the interview. Yaro Podcast: https://www.yaro.blog/pod/Blog: https://www.yaro.blog/

Dare to go back.Welcome back to The Goreporium. This week we watched, discussed, and reviewed Doctor Sleep (2019), the sequel to Stephen King's classic - The Shining. So, take a seat at the Goreporium, be careful not to touch anything, and join us as we head back to the Overlook and dive into the world of shine-feasting vampires, ugly hats, ghost boxes, familiar scenes, death cats, scarily good child actors, and, of course, a naked bathtub ladies. We hope you enjoy your visit!Content Warning: Discussions of sexual abuse, child torture, and domestic violence. A big thank you to:Beck Gray, our beloved night manager & editor.Tyler Massey, the creator of our theme song. Check out his podcast WMSCP. Brendan Hill, our executive producer and head in a jar. Disclaimer: We are simply two haunted shop owners/horror enthusiasts. We are far from professional critics and should not be taken seriously. This podcast also contains spoilers, discussions of violence, and frequent naughty language. 

The tide of terror that swept America. Welcome back to The Goreporium. This week we watched, discussed, and reviewed The Shining (1980), a psychological-horror movie that really ignited our passion in horror movies. So, take a seat at the Goreporium, be careful not to touch anything, and join us as we dive into the world of naked bathtub ladies, beautiful carpets, Jack Daniels drinking,  ever changing mazes, bad hair, iconic outfits, scores created by Fox's hero, tin hatter theories, and horrible men. We hope you enjoy your visit!Content Warning: Discussions of sexual abuse and domestic violence. A big thank you to:Beck Gray, our beloved night manager & editor.Tyler Massey, the creator of our theme song. Check out his podcast WMSCP. Brendan Hill, our executive producer and head in a jar. Disclaimer: We are simply two haunted shop owners/horror enthusiasts. We are far from professional critics and should not be taken seriously. This podcast also contains spoilers, discussions of violence, and frequent naughty language. 

Blues Traveler formed as a high school garage band in Princeton, New Jersey in 1987, and their fourth studio album, aptly named four, was their true breakout album.Blues Traveler is composed of guitarist Chan Kinchla, bassist Bobby Sheehan, drummer Brendan Hill, and front man, harmonica player, and primary songwriter John Popper.  Sheehan would die in 1999 and be replaced by Tad Kinchla.  The group would add Ben Wilson on keyboards in 2000.  This group is hard to define from a genre standpoint, as they have a little prog rock, a little psychedelic, a little funk, and surprisingly for a band originating in New Jersey, a little Southern rock.  The name was inspired by a character from the movie "Ghostbusters."  They were called Blues Band at the time, and became Blues Traveler after getting the idea from Gozer the Traveler.The group moved to New York where they shared an apartment with their high school friend Chris Barron.  Barron, Popper and Hill were briefly in a band called The Trucking Company.  After Popper and Hill left The Trucking Company to focus on Blues Traveler the group changed their name - to the Spin Doctors.Like the Grateful Dead, Blues Traveler is known as a jam band, and they encourage fans to record their live performances.  They also started the H.O.R.D.E. festival (Horizons of Rock Developing Everywhere).The album four is a great showcase of the talents of this band, and there is a lot of variety in the tracks.  We think you'll be "hooked" on this funk/rock/psychedelic jam session. HookThis is the second single from the album, and it peaked at number 23 on the Billboard Hot 100.  The song is a tongue in cheek critique of the music industry.  A "hook" is a riff or phrase in music that becomes a sort of earworm in your mind.  The lyrics make the case that the artist can basically sing anything as long as the hook is good.  In fact, the chord progression is built on Pachelbel's Cannon in D, one of the oldest music hooks around. StandA funky deep cut, Stand is about making a decision to move forward despite obstacles.  Popper wrote this song shortly after a motorcycle accident had him on stage performing in a wheelchair with the band.  Despite the difficulty of both being overweight and recovering from injury, John Popper pressed on.  By the way, Paul Shaffer of David Letterman Show fame is playing keyboards on this piece.Look AroundA softer deep cut, this track is about carrying on after setbacks and heartbreak, and not giving up.  "If you want peace then live alone.  If you want to hide then find a stage.  Each a brief but perfect home to accommodate your rage." Run-AroundThis is the big hit from the album.  The song is about being stuck in the friend zone, and was inspired by a crush John Popper had on a female bass player who briefly worked with the band.  The video is a great parody of "The Wizard of Oz," where Blues Traveler is secretly playing a set behind a curtain while a more photogenic band is on stage. ENTERTAINMENT TRACK:Main Theme from the television series The Magic School BusThe children's educational series featured teacher Ms. Frizzle (voiced by Lily Tomlin) STAFF PICKS:Stay (I Missed You) by Lisa LoebThe movie Reality Bites had a killer soundtrack, and this may be the most famous song from the film.  Brian tells about how Lisa Loeb was brought to the film soundtrack by actor Ethan Hawke while she was unsigned to a recording contract. All I Wanna Do by Sheryl CrowRob's staff pick is from Crow's debut album, and this single was on the charts this month.  The lyrics originate from a poem called "Fun" by Wyn Cooper.  The lyrics chronicle what life might look like from a bar stool, sitting around drinking all day.  Sheryl Crow became a celebrity after the release of this album entitled "Tuesday Night Music Club."Seether by Veruca SaltWayne takes the tempo up with this rocking staff pick.  Nina Gordon and Louise Post front this alternate rock band, and sing about rage and animalistic instincts that build up over time.  "Can't fight the seether, I can't see her till I'm foaming at the mouth."Lucas With the Lid Off by LucasBruce brings us a track from Danish rapper Lucas Secon built on a tune from Benny Goodman's "When Buddha Smiles," originally penned in 1935.  The video was a complex shot done in one continuous take with no edits, cuts, or enhancement. INSTRUMENTAL TRACK:L.A. by Widespread PanicJam band Widespread Panic takes us out on this podcast with this instrumental track.

22Red Ceo And Founder Harry Kazazian join us today to talk about his company and career on Blunt Business. Our next guest has spent over 30 years in the manufacturing, importing, and distribution of consumer products. He is responsible for managing some of the most recognized brands in the Outdoor Industry, with annual sales exceeding $100M. Now entering a new market, he intends to apply the same business principles, ingenuity, and level of integrity that has garnered him much success throughout his long and storied career. Harry was approached by an old friend and System of a Down bassist, Shavo Odadjian, to launch 22Red at the onset of California’s adult-use legalization. We have definitely seen a lot of musicians feel inspired to venture into cannabis: B-Real of Cypress Hill aka Dr. Greenthumb to Brendan Hill of Blues Traveler to Willie Nelson. We talk about what it is about musicians in particular that draws them to partake in more than just a joint.

Well, here we are, closing time at The Goreporium. But never fear, Becky, our beloved night manager, wants you to pop over after hours this week for some top secret bonus content, aka blackmail, collected from throughout the season. So drop by for mistakes, tangents, embarrassing stories, and general nonsense. We hope you've enjoyed the season as much as we enjoyed making it. See you soon. A big thank you to:Rebecca Gray, our beloved night manager, editor, and host of this episode. Tyler Massey, the creator of our theme song. Check out his podcast WMSCP. Brendan Hill, our executive producer and head in a jar. Disclaimer: We are simply two haunted shop owners/horror enthusiasts. We are far from professional critics and should not be taken seriously. This podcast also contains spoilers, discussions of violence, and frequent naughty language.

There's no turning back. Well, here we are, at the end of the year and the end of our first season (though you should tune in next week for the true finale). And for this special, celebratory episode we thought we'd watch something fun. The fun in question being Rob Zombie's debut film, House of 1000 Corpses. So, tune in to hear our thoughts on clowns, friend chicken, and boring protagonists. And here's to a better year!A big thank you to:Rebecca Gray, our beloved night manager & editor.Tyler Massey, the creator of our theme song. Check out his podcast WMSCP. Brendan Hill, our executive producer and head in a jar. Disclaimer: We are simply two haunted shop owners/horror enthusiasts. We are far from professional critics and should not be taken seriously. This podcast also contains spoilers, discussions of violence, and frequent naughty language.

You might be Home, but you're not Alone. The final episode of the Holiday season has arrived! Stop by The Goreporium to hear our thoughts on the shocking seasonal thriller, and why Lily has so many opinions on this movie. Come for the horror opinions, stay for the ghosts and, well, because you have to. The door has disappeared again. Happy Holidays!Thanks to:Rebecca Gray, our beloved night manager & editor.Tyler Massey, the creator of our theme song. Check out his podcast WMSCP. Brendan Hill, our executive producer and head in a jar. Disclaimer: We are simply two haunted shop owners/horror enthusiasts. We are far from professional critics and should not be taken seriously. This podcast also contains spoilers, discussions of violence, and frequent naughty language.

Cute. Clever. Mischievous. Intelligent. Dangerous. We are back in the holiday spirit. So, of course, we had to watch Gremlins. It was Bella's first time watching the holiday classic, so stop by The Goreporium to hear our thoughts on the (cute, and not so cute) creatures, violence against said creatures, and the disturbing Santa-related tales contained within this movie. Let's celebrate the holiday season together, horror movie style. Thanks to:Rebecca Gray, our beloved night manager & editor.Tyler Massey, the creator of our theme song. Check out his podcast WMSCP. Brendan Hill, our executive producer and head in a jar. Disclaimer: We are simply two haunted shop owners/horror enthusiasts. We are far from professional critics and should not be taken seriously. This podcast also contains spoilers, discussions of violence, and frequent naughty language.

Lock the door, pretend you're safe. Before we get back into the Christmas spirit, we figured we'd cover something that we've mentioned multiple times this season; The Strangers. It's one of Lily's favourites, and something Bella had yet to watch, so it's the perfect choice for a nihilistic break from festivities. And due to the success of last week's renovations, we've kept all the updates (yes the Amazon reviews are here to stay), and even introduced yet another new segment (hello Goreporium ghosts). So, stop by for something truly dark, before the holidays consume us. Thanks to:Rebecca Gray, our beloved night manager & editor.Tyler Massey, the creator of our theme song. Check out his podcast WMSCP. Brendan Hill, our executive producer and head in a jar. Disclaimer: We are simply two haunted shop owners/horror enthusiasts. We are far from professional critics and should not be taken seriously. This podcast also contains spoilers, discussions of violence, and frequent naughty language.

Make Every Death Count. This week we recorded on Lily's birthday, so what better movie to do than the pinnacle of horror birthday movies, Happy Death Day. So join us at The Goreporium for this special occasion as we discuss and review the Groundhog Day-esque Slasher. Tune in for trivia, gear up for gore, let's get into it. Thanks to:Rebecca Gray, our beloved night manager & editor.Tyler Massey, the creator of our theme song. Check out his podcast WMSCP. Brendan Hill, our executive producer and head in a jar. Disclaimer: We are simply two haunted shop owners/horror enthusiasts. We are far from professional critics and should not be taken seriously. This podcast also contains spoilers, discussions of violence, and frequent naughty language.

Greetings listeners! On this week's episode we're only talking about one game! Sucker Punch's PS4 exclusive from back in August, Ghost of Tsushima. We're joined by our good friend, Brendan Hill, to talk about how much fun we've been having with the free multiplayer expansion that the game received a month or so ago. The mode contains a raid (which we're yet to do), four-play survival missions and two-player story missions. If you slept on this game before, now's a perfect time to pick it up! We also spend some time talking about the base Ghost of Tsushima experience since we really haven't had a chance to since it launched back in August. Be mindful that we do talk full spoilers scattered between the runtime of 00:48.25 to 01:11.50. (Apologies for the noisy chairs you might have squeak into your ears during this episode)  If you want to get in touch with us feel free to hit us up using the links below! Email: contact@dialogueoptions.com Website: www.dialogueoptions.com Facebook: https://www.facebook.com/dialogueoptions Twitter: https://twitter.com/DialogueOptions Kyran: https://twitter.com/lemonmanx Brendan: https://twitter.com/brendig0  

Brendan Hill got his start online using a simple formula. He traveled overseas to Europe, purchased signed football jerseys, then returned to Australia to sell them at a profit. With Australia being so far from Europe, it was difficult for Aussies […]The post https://yaro.blog/31637/brendan-hill/ (Brendan Hill: How The Sale Of His Sports Memorabilia E-Commerce Business Led To A New Career Angel Investing In Australia) appeared first on https://yaro.blog (Yaro.Blog).

What you will learn in this episodeWhy you need to keep the customer at the heart of everything you doWhy you don’t need big budgets to run a successful marketing campaignWhy it’s important to engage with your audience in a way that is natural and nativeHow to transition from offline to online marketingHow to build a communityHow to get started creating a content hub for your businessWhat it’s like working in a business with your wife or husbandNassie’s time management tips when working on multiple projectsHow Nassie optimized the Optus SMB marketing funnel to increase the number of conversionsWhy you need to know what success looks likeWhy you shouldn’t test for the sake of testingWhy you don't necessarily need large budgets to start usability testing (just buy $40 worth of coffee)How allowing your customers to share their stories in an authentic way, it will empower them to grow and connect with new customersTools that will help you automate your marketingWhy content marketing is like compound interest Resources mentioned in this episodeYes Business Content Community - OptusFern LawyersMetigyZoomOptus Loop LiveOptimizelyGoogle OptimizeTealeafSydney Startup HubPardot | Powerful B2B Marketing Automation by SalesforceInfusionsoft by KeapADMA: Association for Data-driven Marketing and AdvertisingBrené Brown: The power of vulnerability | TED Talk Book RecommendationUnwritten: Reinvent Tomorrow: Jack Delosa What business would you build on Mars?Hopefully, I would have known that I was heading on that flight and actually did my research on the needs of the Martians because it's all about the customer. So a bit about me, I've got a Greek background, so, based on that, I know the way to someone's heart is through the stomach, so Martians I'm assuming have stomachs and they can breathe and they need to eat, so I would say that we need a good restaurant on Mars, so I'm thinking Earth would be pretty intriguing to the Martians because they haven't been there before, so we'll have an Earth-themed restaurant.And how would I market it? I guess, I'm assuming there'd be digital channels there, too, because that's my stomping ground, so let's assume that that's available, and also something, some experiential marketing as well I think would be quite cool. Get in touch with NassieLiz Mckenzie on LinkedInLiz Mckenzie on Twitter To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learn in this episodeHow to know when your business needs PRHow to create your brand’s storyLessons from working with Melanie PerkinsHow mentors can help your businessThe Art of Receiving Negative Feedback (without feeling dead inside)How to influence your customers to take actionWord of mouth marketingThe 2 things that every PR campaign should haveHow to connect with journalistsHow to create your 3 key messages for your business Resources mentioned in this episodeHow I Built this podcast episode with Melanie Perkins [must listen]Source BottleHelp a Reporter OutFind relevant reporters on TwitterFree version of CanvaCanva ProTimechi Book RecommendationThe Subtle Art of Not Giving a F*ck by Mark Manson What business would you build on Mars?Reverse Tourism. Get the Martians to go and visit earth! Get in touch with LizLiz Mckenzie on LinkedInLiz Mckenzie on Twitter To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learn in this episodeHow to build your product around customersMarketing to your customer's pain pointsTaking on customer feedback and integrating it into future versions of your productWord of mouth marketingHow Oscar got 67 referrals from 1 customer!After getting traction in one city, how to expand your marketing activity to the rest of the countryUsing different marketing tactics for a double-sided marketplace businessHow to get started when you know nothing about marketing (spoiler alert: flyers)Why offline marketing still worksHow offline marketing can be a good excuse to talk to customers and get valuable feedbackHow to scale your business with limited resourcesHow can small businesses utilise the sharing economyWhy it’s important to have business mentors to take your business to the next levelWhy supervillains are good at loyalty marketing ('Darth Vader is crushing it')Why learning on the job can be the best way to learn marketingWhy failure is a good thing (sometimes)Don’t build any new features without talking to customers first Resources mentionedCOVID-19 healthcare worker campaign to share free parking spaces around hospitals for healthcare workersShare with OscarInstabugStartCon AwardsUNSW 10x AcceleratorNeil Patel Marketing BlogIntercomHeap AnalyticsUNSW 10x Accelerator  Book RecommendationLean In by Sheryl Sandberg   What business would you build on Mars?This might sound like a bit of a cop-out but it would have to be like a Google Translate for like Martian communication, to communicate between the inhabitants of Mars and us new inhabitants.Brendan: You guys are very good building apps as well.Lisa: Yeah, exactly. We'll build that.  Get in touch with Lisa and LouiseLouise Chen on LinkedInLisa Qi on LinkedInShare with Oscar Website To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learn in this episodeHow to get your first sale for your businessHow to craft your sales message that speaks to your ideal clientsHow to influence people to want to interact with your brand and then eventually buy your productsThe 10 critical steps in a sales conversationUnderstand your pitch: Why you need to be able to pitch what you do with claritySaying what you do in a metaphor (picture it like this…) builds a deep connectionHow to formulate sales metaphors for your businessMethods to overcome nerves when pitchingConversations cause chemical reactions > how to understand the different chemical reactions that are occurring in our bodies at any time during sales conversations.How a bit at that adrenaline does sharpen our mindsWhy the most important thing in sales is our mindsetWhy a mindset audit is a powerful tool in salesAustralia vs United States selling cultureHow to sell through inspiration and not manipulationHow to learn a style of selling that matches your personalityThe best way to learn from famous sales personalities like Jordan Belfort, Zig Ziglar and Grant CardoneLessons from comedians that can help you sell Resources mentioned"The first sale is always to yourself, and we've probably all heard that, but no one will ever buy from you unless you are completely sold on what you sell and your worth.""You need to price in a way that falls within a window of expectation for people. We all were brought up to think that when we're paying a little bit more for something, it's more valuable and it's got more quality. So be at that higher end of expectation.""According to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy."Jerry SeinfeldNorthstar Martial ArtsComedians in Cars Getting CoffeeZig ZiglarJordan BelfortGrant Cardone Book RecommendationsRaving Fans: Revolutionary Approach to Customer Service by Ken BlanchardFeel The Fear And Do It Anyway by Susan JeffersThe Absolutely Critical Non-Essentials by Dr Paddi Lund What business would you build on Mars?This is a great question. You know what I'm going to do? When we get to Mars, everybody is going to feel like they're excited, but very quickly they're going to be homesick and missing their loved ones very badly. What I know to be true is that when you're feeling like that, you need to exercise and you need to feel like you belong and that you can build bonds with other people as quickly as possible. There's no better way to do that than for everybody to be exercising and having fun together.I'm going to go back to my personal training days actually, and I'm going to get together and have everybody at the start of every day, we're all going to exercise together. We're going to have fun together. We're going to do programs for people that all match their personalities and their fitness levels, etc. It's going to give them that big endorphin hit every morning so that they can start to feel like they're a new community of people who are feeling more connected and bonded together because that will help them overcome their feelings of homesick and missing people that they love. I think having a daily dose of inspiration and feeling great is important, and I'm going to be the person who runs that. I'm going to market it. I'm going to do what I do very well and what I help our clients to do as well. It's going to take us two years to get to Mars. Get in touch with RachelRachel Bourke on LinkedInSalesSPACE Special offer from RachelTo take up the special SalesSPACE OFFER from Rachel, visit https://salesspace.com.au/your-sales-success-kit/ and apply the discount coupon: FTMYour Sales Success Kit - Normally $497 and 12 month access. Now only $297 and lifetime access. To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learn in this episodeDon’t get stuck on one platform, look where the audience is going. How to work with the esports industry Sam’s first experiences with LinkedIn Live and how this can help your brand How to start your first LinkedIn Live campaign Why LinkedIn is the platform of choice for growth How to use LinkedIn to get in front of people that you would never think possible How to use direct audio messages on LinkedIn to increase conversion and introduce your personal brand (I’ve tried this since recording the episode – it works!) How replacing your business cards with the LinkedIn QR code feature can scale your online reputation The flow Sam uses to nurture new connections on LinkedIn before asking to catchup in person Is LinkedIn the new Tinder? How Sam met her partner on LinkedIn! Sam’s thoughts on Tiktok as a marketing tool in 2020 and beyond The best way to get started on Tiktok How to get testimonials from customers and why they are important Why Sam works with all of her team members on their personal brands  Resources mentionedThinktank SocialBig EsportsTony Nash - CEO at BooktopiaJeremy Loeliger - Commissioner at National Basketball League (NBL)Using the Find Nearby FeatureTiktokLinktreeMetigyPixaloopGary Vaynerchuk PodcastNo Bullsh!t Leadership Podcast Book RecommendationsThe Subtle Art of Not Giving a F*ck by Mark MansonIt's All Possible by Rob Hartnett What business would you build on Mars?I would create a business that focused on educating everyone around self-awareness. A business that's a personal development business that then leads to professional development. So, teaching people how to best communicate, then we will communicate to the Martians around the school that we're actually creating, which is around making the Martians smarter and more self aware and helping them get what they want and then we get what we want. So, everyone's smarter and more caring and considerate of each other. Reach Sam hereSam Mutimer on LinkedInSam Mutimer on Twitter To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learn in this episodeHow to create word of mouth buzz for your businessChallenges facing the hospitality industryUpsell tactics (would you like fries with that method)Why convenience will always winHow to start a business in an area you are passionate aboutBefore you follow your dream of opening a hospitality business you need to understand the metricsWhy feedback from customers is so critical for your businessHow to generate genuine reviews for your businessHow Mark has built the Hungry Hungry communityHow Mark tested his business assumptions, invested in technology early on, validated the product and market fit and is now ready to scale.Why it’s important to keep in contact with your network (and visit them face to face)The process of building the Hungry Hungry appMark’s process of collecting primary data from customers and what he does with it Resources mentionedHungry HungryAirbnb: The Growth Story You Didn't Know9,999 in 10,000 Mobile Apps Will FailOrderMate founders pump $2 million into new startup that improves dining out without screwing over small businessesAlmond Bar DarlinghurstEntrepreneurs' Organization (EO) is a global network of 12,000-plus influential business owners, with over 160 chapters in more than 50 countries.Calm.com meditation app1 Giant MindBulletproof Radio with Dave Asprey - Biohacking Podcast Book RecommendationsThe Five Dysfunctions of a Team by Patrick Lencioni What business would you build on Mars?I'm a little bit of a green thumb. In my spare time I've got a little patch of garden where I like to grow all different types of broccoli, I love my greens. So the seeds, I would say the seeds would have to come with me. And I would need to make sure someone brings some water because we don't know how are we going to make them... where there's a will, there's a way. So I'm going to say broccoli seeds and the business would be around something with agriculture perhaps until such point in time that we need an app to order food. But we are going to need to actually cultivate food at the onset. Get in touch with MarkMark on LinkedInHungry Hungry on FacebookHungry Hungry on Instagram To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learn in this episodeWhy businesses need to focus more on retentionHow to close the loyalty loopWhat Amber is excited about for the future of marketingAI in marketingHow Amber builds thriving communitiesHow General Assembly build their community“Word of mouth is your highest form of marketing and flattery.”What is social messaging?Why you need to focus on personal branding > you are your businessHow Amber learns new digital marketing skills Resources mentionedAirtaskerAmber’s digital marketing course at General AssemblyGoogle HomeAmazon AlexaAcquiring a new customer can cost five times more than retaining an existing customer.Increasing customer retention by 5% can increase profits from 25-95%Brené BrownDigital marketing events and training - Interactive Minds SydneyKhoros: Online Community & Social Media ManagementFrank BodySlackIs Facebook Messenger the New Email? 3 Experiments to Find OutIn a test at a Hubspot event, the Facebook Messenger broadcasts had an average open rate of 80% and average CTR of 13%. That was 242% and 609% better than our email controls, respectively.1 in every 3 mobile minutes is spent on Facebook and InstagramBabblestack – Acquire, engage & serve customers with Live Chat, IVR and Social MessagingBy 2027, 50% of the American workforce will be in the gig economy.Leonardo DiCatrio on InstagramCalm.com meditation appKoala Mattresses Book RecommendationsDare to Lead by Brené BrownHug Your Haters by Jay BaerThis Is Marketing by Seth Godin12 Rules for Life by Jordan B. PetersonAlive: The Story of the Andes Survivors by by Piers Paul Read What business would you build on Mars?I love this question, by the way. Big Elon Musk fan. I think what I'd probably do is open some sort of museum, gallery, or library. Or, a combination of all of those things which allows people to experience where we've come from and also have a space that they can touch physical things that aren't virtual, and physical things from the past to keep us in touch with yeah, like I said, where we've come from, but I guess who we are as human beings before all just AI and a computer, or future arm, we're just plugged in. I think that's what I would do. Get in touch with AmberAmber on LinkedInAmber's website To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learn in this episodeWhy data is so important for your business How gamification can lead to data capture opportunities Mike’s definition of customer success Connecting the data with your marketing strategy Make sure that your applications, front end systems, CRM and marketing automation tools are connected straight out of the gate. Why progressive profiling can get the right information at the right time from your customers Why you need to invest in business intelligence Similarities between coaching a football team and coaching a marketing team When expanding your business into new international markets > always read history books for that region.  Resources mentionedPawssum (Mike’s former pet startup)Siteminder 90% of the world’s data was created in the last two years.TableauStripeAirpodsAtlassian Book RecommendationsShogun by James Clavell What business would you build on Mars?It kind of goes back to the fact that our society now is so much built on growth, and we talk about GDP, and there's nothing around climate change, and all the things that are basically we're not exactly doing very right by the world at the moment. So, you go to a new world, fundamentally shift. I like to see a blend of the communal sharing of a company as opposed to just the fact that it's sheer growth, and there's a few people at the top. So, there was a company out of the US. I think it's Chobani. It's a yogurt brand. Once they went public, they shared with every single employee, they all became big shareholders in the company. So, if I go to Mars, I would literally probably do something around mining and terraforming. But every person involved would have a huge share of that company because if you could reset what accompany means, I would completely reset it to where everyone's got to share, we grow, but it's a completely different mindset. Reach Mike hereMike on LinkedIn To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learn in this episodeHow Cliff and Mel from Canva convinced Mahesh to leave his startup (just when he was about to close the seed round funding) to go and work at Canva. Mahesh’s TimTam marketing hack that won him Uber’s as a client Why recruitment has been one of the major factors around Canva’s success Why talent acquisition is just like growth marketing Don’t compromise when hiring – wait for the right skillset Why you should never underestimate anyone How to be commercial when hiringThoughts around business leadership Resources mentionedTake a HR course with Mahesh AirtaskerCanvaTimTamsZapposStack OverflowYouTube Premuim (formerly YouTube Red)(The mighty) Tottenham HostspurMahesh’s ‘hiring in football article’ (coming soon) Book RecommendationsLean Analytics by Alistair Croll and Benjamin YoskovitzThinking, Fast and Slow by Daniel KahnemanWork Rules by Laszlo BockReinventing Organizations by Frederic Laloux What business would you build on Mars?I have very dry and geeky answers to these kind of things. My first response was, "What do they need? What do they want?" Then I was like, "Let's make some assumptions." I'm a tourist coming into this brand new country. We're not going to sell probably something that I think is cool because it's exclusive. Gold seems to be very attractive to people constantly, so if they don't have a shiny thing or something that smells nice or something that drives an immediate kick of endorphins, I'll find that out and then I'll sell to them. I'll just tell them that this is the coolest thing and make it super exclusive. Reach Mahesh hereMahesh on TwitterMahesh on LinkedIn To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learn in this episodeHow to produce highly customised videos in your marketing on a small budgetHow Justin built the Vloggi appDeveloping a minimal marketable productHow talking to customers can change your product roadmapWhy videos are such a powerful part of your marketing mixHow to overcome the barriers to entry to make videos for your businessIf a picture is worth 1,000 words, a video is worth 1,000,000 wordsWhy a founder can’t do everything in their businessThe benefits of having marketing advisors Resources mentionedGet a free Vloggi template for your business by messaging Justin on LinkedInBecause of its visual nature, 80% of users can recall a video ad they’ve seen in the past 30 daysVloggiYouTubeSlack What business you would build on Mars?Well, interesting. I was reading about this last week. The current theory is that they're going to have female only crews go to Mars. This being so because the only way to control human desires is to exclude men, basically. And I think the project could be jeopardized if you had men up there, who wanted to procreate. So, they're going to take up with them lots of frozen sperm from earth, and assuming that Elon and I get killed, so we are on the first flight, but then they implement the female only plan. The business that we were set up before we get killed is an AI-driven sperm banks.Kind of like a dating agency, kind of like a bumble or soulmate finder that actually matches the right sperm to the right female scientists up there. And this will be done not only... So how it will be marketed will be some of the profiles and the pictures, but actually behind the scenes, we've all done the analysis on the women to find out actually we need very tall people over there to do this bit of work. We will only preselected the sperm on board, marketing it to the women is another matter. But the AI engine behind the scenes is we need a success rate of kind of 75% on these impregnations and I'm not sure how you do it, but I'll leave that Elon. Get in touch with JustinJustin on LinkedIn To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast 

What you will learn in this episode The best ways your business can leverage drone technology for your marketing How BIRDI built their most successful user activation campaignHow to run a successful marketing competition How to build and engage a community Drone breakfasts! How to create successful events for your business to engage current and potential customers How to get started using drones in your marketing activity How to understand your customers and know what they really want How BIRDI uses Metigy to make the most effective choices with their marketing strategy Resources mentionedBIRDI Forward Thinking Marketer Award campaign BIRDI photo marketing competition [check out the amazing images]BIRDI and Pexels Drone Video Contest sponsored by CanvaUber Elevate - Aerial Ridesharing at ScaleAmazon Prime Air Drone DeliveryFederation of International TouchMetigyMetigy LearningCanvaMailchimp What business you would build on Mars?That's a good question. It's very difficult to come up with the solution if you don't understand what problem the customer's going to look at. So you'd really want to make sure you understand once you landed there, who were the customers that you're trying to serve and what was their purpose. Now if I take that, if I put my entrepreneur and fast moving hat on, I think from a quick response I'd be like, "One you'd have to be looking at, hey, strategically partner with SpaceX themselves because that offers, you get quite strong distribution, right?" And so whether that was selling tickets back to come to Earth, the return trip, you never know what environment they're in. They might be looking to get away just as much as we are looking to get away. It can be good exchange exchange, opportunity. Obviously there's an element of natural vital resources. So you'd be looking at, you know, who's supplying oxygen, water, food on-site, but then I don't know what this, I guess these Martians are pretty self-sustaining in some way on their own merit. So I think I'd be, personally, I'd be looking at that partnership opportunity with Space X in some way, shape or form that I was addressing one of their problems primarily because I'm more likely to understand their model. I think it would take me a bit longer to recognize what a martian might need.And then in terms of promoting it, you always give away freebies. So we just make sure to load up on like some earth rocks or something and pass them out because then they're looking at them, they remember us and we gave them something. So it's like a good feeling as a potential customer.Reach Seb and Kirra hereSebastian Robertson on LinkedInSebastian Robertson on TwitterKirra Stutchbury on LinkedInBIRDI To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learn in this episodeHow to learn from your business failures Lessons from relying too heavily on Facebook ads Influencer campaigns don’t work for every ecommerce campaignLessons on how to tell your brand story in a single post Engagement on Instagram means nothing unless it translates to sales Marketing advice to business owners who are just starting an ecommerce store How to learn new marketing skills User experience – the balance between simplicity and accuracy How to introduce technology into industries that are reluctant to change (you need to be naive + stupid + throw in a bit of ego :)Why Zoltan wouldn’t outsource tech again  Resources mentioned in this episodeEric Phu – Co Founder at Citizen Wolf1 in 3 pieces of clothing made every year goes straight to landfill, often with the tags on. The brand that made them can't afford to dilute their brand by selling at a significant discount. So I'm talking luxury brands or they're burnt. There's an identifiable percentage of Sweden's power that comes from burning H&M clothes.FishburnersCitizen Wolf Sydney shopfront @ 2 Steam Mill La, Haymarket NSWCitizen Wolf Instagrammaggie.the.goldie on Instagram Sydney Golden Retreiver Meetup :)Zoltan’s magic fit algorithmEarth Overshoot DayShopifyMailchimpSendgrid15 minutes with a dog increases your serotonin levels by two to three times.The Business of Fashion Book RecommendationsCrossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by by Geoffrey A. Moore (Author), Regis McKennaThe Five Dysfunctions of a Team by Patrick Lencioni What business you would build on Mars?So, I was thinking about this and there's a lesson that I like to think about from Levi Strauss actually who made a lot more money than anybody mining gold ever did right. And as the old adage, you don't mine the gold, you sell the shovels. Or in this case, the jeans that they were wearing. So I tried to apply that Mars and I was like, "Well, what would that be?" And I guess it would be starting a business that provides the tools for people looking for water on Mars because there is water there and we need if you're going to make it habitable village or city, we need to solve it. And it's much easier to extract it probably than get it from any other means. So yeah, I don't quite know what that would be but I guess I've got nine months on the rocket ship to figure it out and talk to the scientists that know. Get in touch with ZoltanCitizen Wolf websiteCitizen Wolf InstagramZoltan on LinkedIn To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learn in this episodePersonal branding lessons from working with Richard BransonHow to start building your own personal brandHow to build a minimum viable personal brandGrow your message with a human faceHow your backstory is your businesses backstoryHow to write the perfect LinkedIn bioLessons from founding TEDx SydneyResources mentioned in this episodeAfterpayNick MolnarSeth Godin - Talker’s blockTEDx SydneyTech SydneyLaunch GroupTake a Zambesi course with FleurSlack (check out the best Slack marketing group Online Marketing Geniuses)Joe AllenEvan Williams Book RecommendationsThe Business of Being YOU: Personal Brand Secrets of CEOs and Celebrities by Fleur BrownThis Is Marketing by Seth GodinBack, After the Break by Osher Günsberg What business you would build on Mars?I would start some sort of communications platform. So one of my great, I guess, business crushes is Evan Williams who created Blogger, then Twitter, and Medium. So that platform is really, really amazing. I imagine language barriers would be an issue. So creating a platform where people can share their stories and it's automatically translated into English for us, I guess, or the equivalent language of whoever's there. That would be a priority for me. And then people on Earth who are grappling with climate change can write and share those stories and be inspired to come to Mars and escape the madness of Earth. Get in touch with FleurFleur on LinkedInFleur on TwitterFleur on Facebook To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learn in this episodeHow to become a deep listener Practical tips on how to not neglect your existing customersAcquiring a new customer can cost five times more than retaining an existing customer.How to listen to what your customers are not sayingLearning to listen to what’s unsaidWhy the magic phrase is ‘Tell me more’ and ‘I’m curious what else you’re thinking about on that topic.’ The 5 different levels of listening How to take notes in meetings (this is really cool!)‘If your goal can be achieved in your lifetime, it's not worth going for.’ Resources mentioned in this episodeDeep Listening: Impact Beyond Words by Oscar Trimboli Oscar’s Deep Listening Podcastoscartrimboli.comGoogle AlertsWe speak at about 125 to 150 words a minute. You can listen right now at 400 words a minute, but as a speaker, I can think at up 900 words a minute.Jason Calacanis – This Week in Startups Podcast Boris Conrad – World memory championThe Lion's ShareEvernote Book RecommendationsDeep Listening: Impact Beyond Words by Oscar Trimboli Atomic Habits by James Clear Business you would build on MarsI think this is a transformational time in commerce. It means that Martians and people from the Earth will be able to trade for the first time. I don't know if it's Bitcoin, but we would need to set up a currency or rate of exchange between the two planets. What we need to do is figure out how do we transact across the galaxy? I hope that will be valuable to both marketplaces, and I know that creating a double sided marketplace is probably the hardest thing you can ever do in software development.But in terms of promoting it, I just think that we need to get the Elon Musk of Mars, and the Elon Musk of Earth do the first trade together, and just record that in some kind of medium that both planets can see and hopefully that will set off a process of trade that will make both planets closer together. Get in touch with OscarOscar on LinkedInoscartrimboli.com To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

You will learn How to learn from your competitors while also staying true to your ideaThe main marketing pain points that Geoff sees with the businesses he works withWhy a cookie-cutter approach to your marketing will not work Geoff’s questions that he asks businesses when he starts working with them How partnering with complimentary brands can lead to a win for both brandsWhy growth hacking is not the starting point of your marketing activity How to develop your sales skills How to build your marketing team How to take the first step and start a digital marketing campaign for your businessBusiness lessons that you can learn from your parents  Resources mentioned50% of all business fail within 2 years. One of the top two reasons is that business owners don't know how to market themselves effectively.PassionBerry MarketingLinkedIn learning coursesMasterclassThe Mentor with Mark BourisUnicorn Hunting - Milos NikolicThe Art Of War by Sun TzuSpyFu - Competitor Keyword Research ToolSEMrush - Online Visibility Management Platform Book RecommendationMarketing Warfare By Al Ries and Jack Trout Get in touch with GeoffGeoff Main on LinkedIn PassionBerry Marketing To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learnHow to build a highly targeted network of over 8k contacts The best way to reach out to cold contacts on LinkedIn The results of asking everyone you meet how you can help them What MC Hammer taught Cheryl about mastering nerves before a performance when they metWhy you need to know your story Why founder wellness is importantWhy it’s best to choose mentors for your business who are 6 to 12 months ahead of you on your business journeyDealing with self-doubt in business Resources mentioned in this episodeStartConLinkedInContacts+HubSpotSuperhumanReferral HeroFreakonomics PodcastAstro Teller – The Difficult Part of Building Driverless Cars Book recommendations (there's a few:)Blink by Malcolm GladwellThe Tipping Point by Malcolm GladwellThe Four Steps to the Epiphany by Steve BlankThe Lean Startup by Eric RiesHigh Output Management by Andrew S. GroveGood to Great by Jim CollinsBad Blood  by John CarreyrouChaos Monkeys by Antonio Garcia MartinezFreakonomics by Stephen J. Dubner What business you would build on Mars?A business that sells a mini pocket Earth, and this is a miniature Earth that you can keep in your pocket to remind you of the place that you came from. Or if you're a new alien on Mars, to help you visualize the Earth you may one day visit and it'd be a little miniature version of Earth, maybe about the kind of palm of your hand that you could put in your pocket and it would have some sort of mechanic that when you hold it in your palm, it would spin in, the way that Earth does so that. I think we would market it as, "Keep a little piece of Earth in your pocket. You can't see earth anymore, so now you can."Get in touch with CherylCheryl on LinkedInCheryl on Twitter To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learnHow to get your first 100 customersHow to learn marketing in 2019How to work in a role that you’re passionate about How putting yourself in uncomfortable situations can lead to big successWhy listening to your customers, understanding their problems and solving them with a level of authenticity has led Academy Xi to rapid growth How Ben learns new skills What the future of learning looks like Resources mentioned in this episodeAcademy XiGeneral AssemblyIntercom live chat Book recommendationsThe Code of the Extraordinary Mind by Vishen LakhianiDelivering Happiness by Tony HsiehSapiens book by Yuval Noah Harari What business you would build on Mars?This is an exciting thing. I mean Elon Musk is my hero. So I think if I was there, if education was something that would be needed, I would probably start education, because it's something that I believe in. I'll probably focus less on the skills that we're teaching today only because they'd probably be less applicable and more about the soft skills and look at how we could align I guess different interests of Martians and human and how are we going to educate each other and how we are going to live and what skillset we really need to build on Mars? I'm sure they would be incredibly intelligent, so I would look at how, what sort of skills they have and how we can integrate our learnings together and build something really exciting.To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learnHow to leverage the power of artificial intelligence and voice assistant technology to “literally give your brand a voice.”How your business can leverage voice searchA simple explanation of how Amazon Alexa and Google Home actually workHow to own your niche in search using a voice search strategyWhy you need to add voice to your marketing strategy in 2020How to change the sound and tone of Alexa to match your brandHow to build your personal brandWhy you don’t have to be on every social media platformHow travelling can inspire you with new marketing ideas Resources mentioned in this episodeSocial Media Marketing SummitRedfox AIAmazon Alexa and EchoGoogle HomeThere were an estimated one billion voice searches per month in 2018Miri Rodriguez On The Art Of Storytelling for BusinessThe Artificial Podcast by RedFox AI (Nick and Brett's Podcast - check it out!) Book RecommendationsLife 3.0 by Max TegmarkTalk to Me by James Vlahos What business you would build on Mars?The Etsy of Mars. People are going to want things to hang up in their new Mars homes, right? What we do is we take all the red Mars clay sand and create knickknacks and sell them at a low but reasonable cost. And then we brand them so the first brand that people will always have present in their home is whatever we decided to be. Get in touch with Nick and BrettNick Myers on LinkedInBrett Brooks on LinkedIn Redfox AI To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learnThe difference between growth marketing and growth hackingPirate Metrics – The AARRR Framework (acquisition, activation, retention, referral, revenue)25% increase in your activation metric will lead to a 48% increase in your annual recurring revenue.How to improve activationHow to improve your user onboardingDevelop customer personasWhy analysing competitors can save you time and moneyHow Anna grew Spaceship to $100m from being employee number 3Why it’s important to phone new customers and get their feedbackUsing waitlists to get 40k people on prelaunch listDon’t try to scale when you’re not ready to scale Resources mentioned in this episodeMailchimp onboarding processAsanaSpaceshipSEMrushahrefsCanvaMike Cannon-BrookesRobinhoodSegment.ioMixpanelAutopilotBrian BalfourSam ZhengAndrianes PinantoanCurious ThingBook RecommendationTraction by Gabriel WeinbergThe Lean Startup by Eric RiesPredictably Irrational by Dan Ariely What business you would build on Mars?I think if we were to avoid like the obvious answers, which are getting monopolies over resources that everyone needs like water and housing and things like that, I would probably open the first bank there. I think the best way to make money is to help other people make money. I was thinking about this question, with so many business opportunities that you can capitalize on, the best way to do it is just to give people the capital in order for them to achieve those particular dreams that they also might have in regards to what sort of businesses they want to open.The first thing I'd open is probably a bank or an investment firm or something like that, which basically allows people to borrow or give up some of the equity in order to build out their first businesses, which might be that monopoly of water or that monopoly of food or the next Amazon.Get in touch with AnnaAnna on LinkedInAnna on Twitter To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

Brendan Hill is the drummer from the iconic jam band Blues Traveler, famous for hits like “Run-Around” and “The Hook”. Now — thirteen albums into a very successful musical career — Hill has a side hustle: A cannabis shop near Seattle called Paper and Leaf. But it's far from an ordinary pot shop.

Alphabetallica listener, Brendan Hill, joins Tom to discuss the song that started it all, 'Hit The Lights'.  Alphabetallica is on Patreon! If you want to help support the show + gain early access to Alphabetallica content, check out our donation page: https://www.patreon.com/alphabetallica Please email the show @ 'metallicapod@gmail.com' with your thoughts on the songs covered so far or anything else Metallica, I'd love to hear from you. Emails will be read out on a subsequent episode. Want to come on the show and review a song with me? Email away too! You can also follow the show @metallicapod Hosted by Tom Kwei Theme by Alex Cottrell (https://alex-cottrell.com/) Thumbnail by Danny O'Gorman (https://www.behance.net/danogorman)

Greetings Listeners!   We are back with a fresh, hot and tasty episode of the Dialogue Options Podcast! This week, we are joined by the wonderful Brendan Hill, and we bust open our full week of God Of War! Be warned, there are SPOILERS APLENTY! We also discuss Nintendo's leadership shuffling, Cygames working with Nintendo on a brand new Mobile RPG, and Belgium and The Netherlands declaring some games loot boxes as illegal!   GOD OF WAR SPOILERS START AT 5:15 AND END AT 58:24   Plus we answer some questions and play some games! Want to suggest a game or ask us a question? Hit us up!!! Facebook: https://www.facebook.com/dialogueoptions Twitter: https://twitter.com/DialogueOptions Joel: @JoelyMac Kyran: @LemonManX Brendan: @brendig0  Email: dialogueoptions@gmail.com Until Next Week!!!

Greetings listeners!! Welcome back to another exciting episode of the Dialogue Options Podcast! This week, the guys are joined by a good friend, Brendan Hill! Together, they tackle Bethesda's view on reviews, Nintendo's marketing strategies and a lot of Dark Souls talk. Like, seriously, a LOT. Plus the usual gaming habits and listener questions! Got a question you want answered? Contact us on Facebook, Twitter (@dialogueoptions) or email: dialogueoptions@gmail.com Until next week!

Tonight's Episode I get the chance to meet and interview one of my favorite drummers, Brendan Hill.  He's the drummer for the Blues Traveler band and I've been playing his tunes for over 20 years now.  I love their music and it was such a treat to meet him in person, interview him and get to watch him from a birds-eye view. Brendan is originally from the UK, lived in New Jersey and then moved west to Bain Bridge, WA.  Their song "Run-Around" was one of the longest charting singles.  IT won a Grammy, sold over ten million copies. Needless to say, they can rock.  Enjoy and don't forget to check out the footage of him playing at the link below. If you'd like to add some amazing tunes to your music collection, then check out some Blues Traveler CD's here: Blues Traveler CD's and Don't forget to check out the footage of Brendan rocking the house on the Lil' Drummer Girl YouTube Channel here: Lil' Drummer Girl YouTube Channel   Rock On and Rock Out! Dawn-Marie Mutell Lil' Drummer Girl

Today on Hempresent Vivian McPeak is joined by Brendan Hill, Paper and Leaf Co-Founder and drummer of the Grammy Award-winning rock and blues band Blues Traveler. Paper and Leaf is the only recreational cannabis retail store located in Bainbridge Island, Washington. Co-owners Brendan Hill and Steven Kessler hand select the highest quality growers for consistent, top shelf products. Paper and Leaf believe education and cannabis go hand in hand in lessening the stigma against marijuana. All marijuana retail products of Paper and Leaf include gram bags, ounces, buds, edibles, topicals, pipes, and oils.Brendan Hill is one of the original members of Blues Traveler. In 1983, while attending school at Princeton High School in Princeton, New Jersey, Hill met Blues Traveler harmonica player John Popper. Together, they formed the predecessor to Blues Traveler, Blues Band. This band played mostly at parties and saw numerous bassists and guitarists come and go. In 1987, with the addition of Chan Kinchla on guitar and Bobby Sheehan on bass, they officially renamed themselves "Blues Traveler". After graduating from Princeton High School, Brendan (along with John and Bobby) enrolled in The New School for Social Research to study music. Hill currently lives on Bainbridge Island, WA and owns a retail marijuana store.

Brendan Hill (also the drummer of the legendary Blues Traveler) and Steven Kessler, co-owners of Seattle's high-end pot shop Paper and Leaf, share their favorite songs to listen to stoned. Along the way they entertain us with some hilarious college memories, stories from Blues Traveler tours and even some impassioned singing.

The Hash's Max Savage Levenson hops a ferry from downtown Seattle out to Bainbridge Island to pay a visit to Paper and Leaf, the recreational pot store owned by Blues Traveler drummer Brendan Hill and Steven Kessler. Listen in as Hill and Kessler give us a behind-the scenes look at surviving in the legal, boutique pot game, from coping with their insane tax burden to getting seniors excited about cannabis.

Today on Cannabis Confidential the beautiful Dr. Dina is joined by Brendan Hill, Paper and Leaf Co-Founder and drummer of the band Blues Traveler. Paper and Leaf is the only recreational cannabis retail store located in Bainbridge Island, Washington. Co-owners Brendan Hill and Steven Kessler hand select the highest quality growers for consistent, top shelf products. Paper and Leaf believe education and cannabis go hand in hand in lessening the stigma against marijuana. All marijuana retail products of Paper and Leaf include gram bags, ounces, buds, edibles, topicals, pipes, and oils.

Today on Cannabis Confidential the beautiful Dr. Dina is joined by Brendan Hill, Paper and Leaf Co-Founder and drummer of the band Blues Traveler. Paper and Leaf is the only recreational cannabis retail store located in Bainbridge Island, Washington. Co-owners Brendan Hill and Steven Kessler hand select the highest quality growers for consistent, top shelf products. Paper and Leaf believe education and cannabis go hand in hand in lessening the stigma against marijuana. All marijuana retail products of Paper and Leaf include gram bags, ounces, buds, edibles, topicals, pipes, and oils.

In today’s episode, we talk to Brendan Hill of Paper & Leaf to discuss his story and fore into the cannabis industry. This entrepreneur and esteemed drummer of American-Rock band, “Blues Traveler”, takes us through his unique vision of the industry, as he draws parallels from his experiences in the music world. Hill goes further to describe his shop’s design layout, and shares some success-driven tips that he’s come across since opening Bainbridge’s first retail cannabis shop.

Here's our 2 part interview with drummer Brendan Hill - one of the founding members of Blues Traveler. Hear the stories behind the songs and the music + more. http://www.bluestraveler.com/ The Mulberry Lane Show is a music, arts, & lifestyle talk show by 3 sisters in a band. Get an inside look into the lives of artists & creatives. For more interviews visit us on iTunes, Stitcher, or at www.mulberrylane.com

Here's our 2 part interview with drummer Brendan Hill - one of the founding members of Blues Traveler. Hear the stories behind the songs and the music + more. http://www.bluestraveler.com/ The Mulberry Lane Show is a music, arts, & lifestyle talk show by 3 sisters in a band. Get an inside look into the lives of artists & creatives. For more interviews visit us on iTunes, Stitcher, or at www.mulberrylane.com

SMI Radio's Greg Roth talks with singer/songwriter, Kristen Ward about her newest effort, how having a brand new baby daughter has shaped her songwriting and what it was like to share the stage with rock legend, Roger Daltrey. In the second half of the show I speak with Synergia Northwest Creative Director and Producer, Michael McMorrow. Not only is Michael the driving force of Synergia Northwest, he is an accomplished musician and songwriter. Michael with the band, Stolen Ogre has produced some amazing music. The group has featured Blues Traveler’s Brendan Hill and John Popper, both of whom participated in Synergia 2011. In our third segment is Part I of Greg's conversation with Northwest radio veteran, John Maynard. For years John was a mainstay in the morning on KISW, as one half of the popular radio duo, Robin and Maynard. John has been keeping very busy producing a brilliant short show, Record Bin Roulette, which can be heard regularly on KPLU. We talk about it and give you a sample of RBR as well.

SMI Radio's Greg Roth attended Synergia Northwest 2011 rehearsals the weekend before Synergia Northwest returns for the second year. This year's show takes place in Seattle, AKA The Emerald City this Friday, May 6th at The Moore Theater. Roth features behind the scenes interviews as well as music from Synergia NW performers: Tennis Pro, the original rhythm section from Heart, drummer Michael Derosier and bassist Steve Fossen. Also, Roth interviews members of Yes and John Lennon drummer Alan White and his band White, Reek Havok, VP Music Aid Northwest,drummer Brendan Hill from Blues Traveler, Professor of Music at Central Washington University, Dr. Bret Smith and Michael McMorrow the music and creative director of Synergia Northwest.