Podcast appearances and mentions of Geoffrey A Moore

This week, Shawn Wilkie and Dr. Ivan Zak chat with Dr. Andrew Ciccolini from Serenity Vet, a new relief platform that uniquely combines a marketplace connecting veterinarians with employers and a business suite featuring financial planning tools for both. They discuss why relief work is growing, how Serenity Vet differentiates itself with features like the clinic profitability calculator and scheduling tools to prevent burnout, and AI-driven predictability for shift fulfillment.   Learn more about Serenity Vet. Dr. Andrew Ciccolini recommends “Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)” by Geoffrey A. Moore.

What does it take to market & sell new technology?'Crossing The Chasm' by Geoffrey A. Moore is a how-to book for entrepreneurs & small businesses to get their product to a larger market. He defines & addresses this problem of the chasm and his suggestions for solving it. Inside you'll find lots of jargon, tech speak and industry specific framing such as the whole product, distribution channels, marketing strategy & pricing.Would love to hear your feedback and appreciate any support you wish to give :)Timeline:(0:00) - Intro(2:04) - Themes/Questions(14:45) - Author & Extras(16:32) - Summary(18:38) - Value 4 Value(19:59) - Join Live!Value 4 Value Support:Boostagram: https://www.meremortalspodcast.com/supportPaypal: https://www.paypal.com/paypalme/meremortalspodcastConnect with Mere Mortals:Website: https://www.meremortalspodcast.com/Discord: https://discord.gg/jjfq9eGReUTwitter/X: https://twitter.com/meremortalspodInstagram: https://www.instagram.com/meremortalspodcast/TikTok: https://www.tiktok.com/@meremortalspodcast

In Episode 447, Stacey Richter interviews Ashleigh Gunter, president of Translucent Healthcare Consulting, to discuss the indispensable role of change management in healthcare transformation. They emphasize that creating an effective change strategy involves great leadership, a clear case for change, influential change champions, over-communication, and continuous measurement and celebration of successes. The conversation highlights the importance of understanding and aligning with the 'why' that drives healthcare professionals and the necessity of a multi-faceted approach beyond just implementing technological solutions like EHR systems. Visit the Episode Page to read the show notes with mentioned links. If you enjoy this podcast, be sure to subscribe to the free weekly newsletter to be a member of the Relentless Tribe. I saw a bar chart by Phil Ballentine the other day in Nikhil Krishnan's Out-Of-Pocket newsletter that showed, in the USA, in 2024, there are 18,982 live instances of Epic. Each one of those 18,982 live instances are all different: different workflows, separate data, different ways to do the same thing. So, even if having an “Epic strategy” actually was a complete master plan to change behavior in clinic, healthcare has no “nationwide, everywhere it's all the same, so figure out your thing once and you're good to go” thing going on. There are 18,982 differences of opinion out there, but here's the actual and big kahuna real reason why I'm leery. An Epic strategy is not equivalent to a change management strategy. That's the real point that I want to make. It's necessary, very necessary even, but not sufficient. You want to make the way as easy as possible once the “why” goes down and the case for change is made, but even if it's one click and not your usual 14 to 60 clicks, there's no “why” there. There's no automatic case for change that slithers out of anybody's API like a spontaneous miracle. I said this last week, too. Lots of things are really pretty easy. Lots of things are in Epic. Yet no one uses them. I mean, let's talk about actually reading most of the best-practice alerts that pop up. How about consistent use of SmartSets in the majority of those 18,982 instances? Anyway, I couldn't be more pleased to have learned a thing or two from Ashleigh Gunter about change management and how to do this whole thing right. This conversation happened actually a while ago. It's re-edited for 2024—call it a supercut—specifically considering change management at hospitals or physician organizations. Ashleigh Gunther is president of Translucent Healthcare Consulting. She is also an expert in change management and how to align employees and staff so that an organization can move forward together. One quick spoiler before we proceed: According to Ashleigh, there's five steps to effective change management that will ensure success: 1. Having great leadership 2. Creating a case for change. This includes the whole “why” thing. 3. Finding champions—engaging people who have to change so that they can contribute and be supportive 4. Overcommunicating 5. Measuring how things are going and also celebrating small triumphs If you continue to be interested in this topic, do go back and listen to the show with Karen Root (EP381) on shepherding innovation through a large company. Before we kick in to the show today, let me remind you, if you haven't done so and you appreciate the show, could I ask you to please leave a rating and review on Apple Podcasts or Spotify? We haven't had any of them this month, and it is important for the show to get found and for me and the team to stay motivated over here. While you're there, be sure to Follow the show. 09:22 How does change management go wrong in healthcare? 09:56 “Communication [of change] in and of itself isn't change management.” 10:53 How does change management work on the provider organization side? 15:33 “You want to ensure you are educating the operational folks.” 16:35 What is change management? 17:36 What does great leadership look like in change management? 18:55 “Leadership sets the tone.” 19:04 What makes change management so hard? 19:31 “What's the company reason to make this change happen?” 20:51 What are change champions, and why do you need to create them when changing your benefit plan? 21:57 Crossing the Chasm by Geoffrey A. Moore. 23:21 Why is it important to overcommunicate change? 26:47 Why is it important to measure your successes and communicate those after a change?

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. Support the Show.

Welcome to Growthmates. This is Kate Syuma, Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms. Thanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).To celebrate the first Growthmates anniversary, we prepared a gift to our community — “The Holistic Playbook for Growth Teams”. It's a reflection of industry trends, in-depth interviews with our guests, and insights gathered from a hundred companies. You can get this playbook for free on our new website → growthmates.club. In this episode, I had the pleasure of speaking with Andrew Capland, Coach for Heads of Growth, previously Director of Growth at Wistia, and one of the most supportive people I've recently met in the advising community. We explored some burning questions I recently used to survey 100 companies. I asked some of these questions to Andrew to get his wisdom.By the end of this episode, you can learn about new rituals to introduce in your Growth teamwork, the most impactful experiment on pricing from Wistia, and more ways to uncover Growth opportunities if you feel stuck.  If you find this show valuable, please share it with a colleague or friend — it greatly supports our efforts to continue creating it for you. To receive all episodes directly in your inbox, subscribe to growthamtes.club This episode is supported by Appcues — the platform that helps you design, deploy, and test captivating onboarding experiences.Appcues created the Product Adoption Academy to help you level up your product adoption for free. Check out the template that I created to help companies uncover meaningful improvements. Find an example of Dropbox Onboarding inside and apply it to review any growth flows: appcues.com/growthmatesKey highlights from this episode:* Challenges in Product-Led Growth: We discussed key growth challenges with Andrew from the recent industry research I facilitated with 100+ companies. He shared a bunch of insights and his practical experience from Wistia and works with clients.* Building Growth Processes: A practical ritual Andrew recommends is "Full Story Fridays," where teams review user interactions to identify valuable improvements.* Driving Monetization: At Wistia, Andrew led pricing experimentation efforts, which involved diverse strategies to adjust pricing structures and packaging (listen more in a full episode). * Acquiring New Users (No Sign-Up Required): Andrew cites examples of products that have interactive versions on their websites, allowing potential users to engage with the product directly and enhancing the conversion rates dramatically .* Improving Activation and User Onboarding: To define the "aha" moment in user onboarding, Andrew suggests starting with qualitative insights from users who have recently engaged meaningfully with the product or upgraded. * and much more!Follow Growthmates updates on:* NEW! Growthmates website with “The Holistic Growth Playbook”: https://growthmates.club * Substack Newsletter (for instant inbox delivery): https://katesyuma.substack.com/podcast* LinkedIn: https://www.linkedin.com/company/growthmates-podcast/* X (Twitter): https://twitter.com/kate_syuma* Instagram: https://www.instagram.com/growthmates_/Where to find Kate Syuma, Growth Advisor (ex-Miro):* LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/* Newsletter: katesyuma.substack.comWhere to find our guests:* Andrew Capland LinkedIn: https://www.linkedin.com/in/andrewcapland/ * Andrew's Newsletter “Delivering Value” on SubstackWhat we've covered in this episode:00:00 Journey from Growth Leader to Growth Coach08:49 Challenges and Successes in Product-Led Growth15:10 Building Growth Processes for Success25:38 Acquiring New Users and ICP25:53 Improving Activation and User Onboarding26:39 Navigating Growth Challenges: Defining Metrics and Research Methods31:42 Uncovering Growth Opportunities: Strategies and Tools36:41 The Role of Advisors and Consultants in Growth39:47 Building Growth Processes and Driving MonetizationResources Referenced:* “The Holistic Growth Playbook” with insights from 100+ companies, expert takes from Dropbox, Amplitude, Loom, and more: growthmates.club/playbook* "The Lean Startup" by Eric Ries: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898* "Crossing the Chasm" by Geoffrey A. Moore: https://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mainstream/dp/0060517123* "Hooked: How to Build Habit-Forming Products" by Nir Eyal: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788* "Inspired: How To Create Products Customers Love" by Marty Cagan: https://www.amazon.com/Inspired-Create-Products-Customers-Love/dp/0981690408* Andrew's Newsletter “Delivering Value” on Substack: media.deliveringvalue.coThank you for listening! Subscribe to the show on growthmates.club and get free playbook with frameworks and insights. If you find this valuable, please share it with your friends and colleagues, and subscribe to this show on your favourite platforms to get new episodes. Let's keep growing together!For sponsorship and other inquiries reach out to hello@growthmates.club Thanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit katesyuma.substack.com

"Under the Tree" is an initiative to re - live the child hood and our lives by relating to stories by great writers of yesteryears. The objective is to rekindle the interest of reading and showcase the Indian authors work which give rebirth to the tradition, culture. Spiritual series that is rich in Indian ethos along with Management aspects increase positivity which is much needed always..

In his book “Crossing the Chasm”, Geoffrey A. Moore lays out a framework whereby mainstream consumers adopt new technologies. He segments buyers into “visionaries” and “pragmatists”, between which resides “the chasm” of adoption that all products must cross before fully entering the mainstream. Matcha visionaries went out of their way to source and prepare matcha. They tolerated inconveniences and lack of transparency, and paid the price for what is now considered an inferior quality product, after innovation in the mainstream worked its magic to make matcha better, cheaper, and easier to source and prepare. Matcha pragmatists come in many flavors. They're everyday consumers who don't like the taste of coffee and want another caffeinated beverage option. They're people who are more sensitive to the crash or jitters of caffeine and are looking for the functional benefits matcha offers. They're people who are looking to introduce better-for-you products. They're people that are really into tea.

You should just keep it simple.Listen to Rickard Kajson - CEO at Grade - in B2B SaaS CEOs!We talk about how you successfully scale a team, why you should create a simple GTM playbook, fail fast, and much more.-Timeline:1:30 - Who is Rickard Kajson?2:50 - Grade's elevator pitch.3:30 - The story of Grade.7:30 - External question from Tony Rush at Meetric: "Knowing what we know today about the impact of AI in SaaS solutions, as a leader, if you were to rewind to 2020, what is the first thing you would implement into Grade?"9:00 - A topic of Rickard's choice: Target alining16:30 - The core of a great GTM-strategy: Create a common playbook.22:00 - The first 3 things Rickard would do re. the sales process if he would start a new startup.24:00 - The best way to do outreach to Rickard.26:00 - External question from from Carin Gunnstam at BONI: "What's your best tips for scaling the team successfully, and to keep that startup vibe and culture while dealing with the challenges of growth?"29:00 - His favorite books: Crossing the Chasm by Geoffrey A Moore, and Great by Choice by Jim Collins.29:45 - His favourite life motto.30:20 - The top things he would tell his younger self.-Do you want to book more meetings and increase your sales?Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.Try Vaam for free on vaam.io.Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/Follow Vaam on LinkedIn: https://www.linkedin.com/company/vaam-ioFollow Vaam on Youtube: https://www.youtube.com/@vaam.io-Rickard's company Grade helps you recruit, develop, and retain employees.Read more about Grade on: https://www.grade.com/Follow Rickard Kajson on LinkedIn: https://www.linkedin.com/in/rickard-kajson-32576312/-The music: Learning - Averro, AROM, Tore Phttps://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444 Hosted on Acast. See acast.com/privacy for more information.

In the context of technology adoption, “crossing the chasm” refers to the pivotal moment when an emerging technology moves beyond the early adopters and innovators phase to reach the early majority of users. This concept, popularized by Geoffrey A. Moore in his book “Crossing the Chasm,” highlights the gap or “chasm” that exists between the initial acceptance of a technology by enthusiasts and visionaries and its broader acceptance by a more pragmatic, mainstream market. Continue reading Has AI Crossed the Chasm? [AI Today Podcast] at Cognilytica.

Why 54 tech titans failed (so you don't need to)Personal note from our host, Dom Hawes: "Hi folks... this is a very special episode for me and part of a personal mission to see 'Chasm principles' return to every day marketing parlance. In this episode Geoffrey details why tech titans, who ruled their day, faded away to nothing... all for the same reason. Moore's work is the definitive playbook for dealing with disruption.As a marketer who cut my teeth in the mid to late 1990s, this work was everywhere. Now it's not. And, as we are swimming in a sea of sameness, it's time to bring back a more strategic approach. That's where Chasm comes in and why I invited my all-time marketing hero to join the Unicorny project.I hope you enjoy this one... it really is a great show and I'm hugely grateful to Geoffrey for joining us."In this episode of the Unicorny podcast, author and speaker Geoffrey A. Moore draws on the feted work in his book Crossing the Chasm. Moore addresses the challenges encountered by B2B marketers and makes the case for marketing activities to be aligned to the technology adoption lifecycle. You won't find a better, clearer playbook for marketing than Chasm.About Geoffrey A. MooreGeoffrey Moore is an author, speaker, and strategic advisor to the CEOs of high-tech enterprises including Salesforce, Microsoft, Cisco, Intel, Airbnb, Gainsight, and Splunk. He has a BA in American literature from Stanford University, and a PhD in English literature from the University of Washington, with a focus on medieval and Renaissance literature.Strategy and its execution have been the lifelong focus of Moore's work. His dissertation while at the University of Washington analysed Edmund Spenser's epic poem, The Faerie Queene, in terms of the strategies for living it portrays. Subsequently he taught literature and writing for four years at Olivet College in Michigan before he and his wife and children moved back to California.There over the next ten years and three software companies, Moore migrated from HR to sales to marketing. The seminal move in his career came in 1986 when he joined Regis McKenna Inc, the premier strategic marketing consultancy for high-tech firms at that time. While there he wrote his first business book, Crossing the Chasm, which has been in print (with revisions) for thirty years, has sold over a million copies, been translated into twelve languages, and is still the go-to text for high-tech entrepreneurs. This success allowed Moore to found his own consulting practice, found multiple consulting firms, and publish six additional books.Geoffrey lives in the San Francisco Bay Area with his wife Marie. They enjoy reading, travel, fine dining, and doting on their terrific grandchildren. Geoff recently achieved what has been a lifelong ambition, namely, shooting his age in golf. LinksFull show notes: Unicorny.co.uk LinkedIn: Geoffrey Moore | Dom Hawes Websites: Geoffrey Moore | Selbey...

Why 54 tech titans failed (so you don't need to)Personal note from our host, Dom Hawes: "Hi folks... this is a very special episode for me and part of a personal mission to see 'Chasm principles' return to every day marketing parlance. In this episode Geoffrey details why tech titans, who ruled their day, faded away to nothing... all for the same reason. Moore's work is the definitive playbook for dealing with disruption.As a marketer who cut my teeth in the mid to late 1990s, this work was everywhere. Now it's not. And, as we are swimming in a sea of sameness, it's time to bring back a more strategic approach. That's where Chasm comes in and why I invited my all-time marketing hero to join the Unicorny project.I hope you enjoy this one... it really is a great show and I'm hugely grateful to Geoffrey for joining us."In this episode of the Unicorny podcast, author and speaker Geoffrey A. Moore draws on the feted work in his book Crossing the Chasm. Moore addresses the challenges encountered by B2B marketers and makes the case for marketing activities to be aligned to the technology adoption lifecycle. You won't find a better, clearer playbook for marketing than Chasm.About Geoffrey A. MooreGeoffrey Moore is an author, speaker, and strategic advisor to the CEOs of high-tech enterprises including Salesforce, Microsoft, Cisco, Intel, Airbnb, Gainsight, and Splunk. He has a BA in American literature from Stanford University, and a PhD in English literature from the University of Washington, with a focus on medieval and Renaissance literature.Strategy and its execution have been the lifelong focus of Moore's work. His dissertation while at the University of Washington analysed Edmund Spenser's epic poem, The Faerie Queene, in terms of the strategies for living it portrays. Subsequently he taught literature and writing for four years at Olivet College in Michigan before he and his wife and children moved back to California.There over the next ten years and three software companies, Moore migrated from HR to sales to marketing. The seminal move in his career came in 1986 when he joined Regis McKenna Inc, the premier strategic marketing consultancy for high-tech firms at that time. While there he wrote his first business book, Crossing the Chasm, which has been in print (with revisions) for thirty years, has sold over a million copies, been translated into twelve languages, and is still the go-to text for high-tech entrepreneurs. This success allowed Moore to found his own consulting practice, found multiple consulting firms, and publish six additional books.Geoffrey lives in the San Francisco Bay Area with his wife Marie. They enjoy reading, travel, fine dining, and doting on their terrific grandchildren. Geoff recently achieved what has been a lifelong ambition, namely, shooting his age in golf. LinksFull show notes: Unicorny.co.uk LinkedIn: Geoffrey Moore | Dom Hawes Websites: Geoffrey Moore | Selbey...

Are you ready to navigate the transformative world of AI in business? Join us as we explore the groundbreaking insights of Geoffrey A Moore's book, "Crossing the Chasm," and uncover how AI can make or break your business. ** Connect ** ▸ Website: https://ryanhanley.com ▸ Instagram: https://instagram.com/ryan_hanley ▸ Subscribe to the Podcast: https://ryanhanley.com/podcast ▸ Get Crossing the Chasm here: https://amzn.to/3sd1nT6 *** More About the Episode *** Ready to strategically implement AI in your business? In this episode, we challenge the notion of mindlessly adopting AI without understanding its true value. Instead, we discuss how AI should be strategically engaged to amplify human interactions and foster deeper connections. Join us as we explore the concept of human-optimized tasks and flip the equation, giving customers valuable time on the phone. Discover why AI should only be implemented with a clear purpose and expected value, and how it can enhance your business operations. Don't miss this tantalizing episode as we reveal the secrets to successful AI integration and empower you to embrace the power of AI. ▸ Subscribe to the Podcast: https://ryanhanley.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you ready to navigate the transformative world of AI in business? Join us as we explore the groundbreaking insights of Geoffrey A Moore's book, "Crossing the Chasm," and uncover how AI can make or break your business. ** Connect **▸ Website: https://ryanhanley.com▸ Instagram: https://instagram.com/ryan_hanley▸ Subscribe to the Podcast: https://ryanhanley.com/podcast▸ Get Crossing the Chasm here: https://amzn.to/3sd1nT6*** More About the Episode ***Ready to strategically implement AI in your business? In this episode, we challenge the notion of mindlessly adopting AI without understanding its true value. Instead, we discuss how AI should be strategically engaged to amplify human interactions and foster deeper connections. Join us as we explore the concept of human-optimized tasks and flip the equation, giving customers valuable time on the phone. Discover why AI should only be implemented with a clear purpose and expected value, and how it can enhance your business operations. Don't miss this tantalizing episode as we reveal the secrets to successful AI integration and empower you to embrace the power of AI.▸ Subscribe to the Podcast: https://ryanhanley.com/podcastLearn more about your ad choices. Visit megaphone.fm/adchoices

Chapter 1 What's Crossing The Chasm"Crossing The Chasm" by Geoffrey A. Moore is a book that focuses on the challenges faced by technology companies when trying to bring their products or innovations to the mainstream market. The book provides a framework for understanding the different stages of technology adoption, and specifically addresses the "chasm" that exists between early adopters and the early majority. Moore suggests strategies for successfully crossing this chasm to achieve mass-market success, including the importance of understanding the needs and concerns of different customer segments. The book has been widely influential in the technology industry and is often referred to as a key resource for entrepreneurs and business leaders.Chapter 2 Why is Crossing The Chasm Worth Read"Crossing the Chasm" by Geoffrey A. Moore is considered a seminal book in the field of technology marketing and has been widely acclaimed for its insights and practical guidance. Here are some reasons why it is worth reading:1. Unique Framework: The book presents the "Technology Adoption Life Cycle" framework, which helps businesses understand the distinct stages of market adoption for new technologies. This framework helps companies identify their target customers and market segments, navigate product launch challenges, and develop effective marketing strategies.2. Challenging the Status Quo: Moore challenges the common assumption that a successful product can effortlessly transition from early adopters to the mainstream market. He argues that there is a significant gap, called the "chasm," between these two groups, and businesses must address specific challenges to successfully cross it.3. Insights for Technology Startups: "Crossing the Chasm" provides invaluable insights for technology startups, highlighting the critical importance of early adopters and explaining how to identify, engage, and convert them into advocates. The book also explores sales and marketing tactics tailored to the unique needs of tech startups.4. Practical Strategies: Moore offers practical strategies and tactics for marketing disruptive innovations, emphasizing the need for a "whole product" solution that addresses customers' pain points comprehensively. He also explores different marketing messages and methodologies at each stage of the technology adoption life cycle.5. Real-world Examples: Throughout the book, Moore uses real-world case studies and examples to illustrate his concepts, making it easier for readers to apply the concepts to their own businesses. These examples provide concrete evidence of the strategies' effectiveness and help readers connect the theoretical concepts to practical implementation.6. Long-lasting Relevance: Since its publication in 1991, "Crossing the Chasm" continues to be relevant and widely referenced in the technology industry. The book's principles have stood the test of time, making it a valuable resource for technology marketers, entrepreneurs, and business leaders.Overall, "Crossing the Chasm" is worth reading due to its groundbreaking framework, practical strategies, real-world examples, and long-lasting relevance in the technology marketing domain.Chapter 3 Crossing The Chasm SummaryGeoffrey A. Moore's book "Crossing The Chasm" explores the challenges that technology companies face when trying to transition from early adoption to mainstream market success. The book argues that there is a significant gap, or "chasm," between the early adopters of a new technology and the mainstream market. Moore suggests that the strategies and tactics that work during the early adoption phase are not effective in crossing the chasm and capturing the larger...

Mark Curphey and John Viega join Chris and Robert to explain the details of Chalk, Crash Override's new tool. Mark also talks about why ZAP departed from OWASP and joined the Software Security Project, highlighting some of the value and differences of both organizations. Open Source Software is important to the industry, but Mark calls on companies to contribute to the development and support of the projects they use. The conversation explores the challenges faced by companies, especially large tech firms, in managing their software engineering processes. Many organizations grapple with identifying code ownership, determining code versions during incidents, and prioritizing alerts from static analysis tools. Chalk emerges as a solution to these challenges, providing clarity and reducing friction in the software development and maintenance process.Toward the end, both speakers emphasize the importance of understanding the entire software engineering process to make informed decisions. They advocate for an "outside-in" perspective, urging listeners to step into the shoes of others and view challenges from a broader perspective. This holistic approach, they suggest, can lead to more effective decision-making in the realm of software development.Listen until the end for book recommendations on cybersecurity, business, and personal growth.Links:Crash Override: https://crashoverride.com/about/Chalk: https://crashoverride.com/docs/chalk/overview/The Software Security Project: https://softwaresecurityproject.org/The Open Worldwide Application Security Project (OWASP): https://owasp.org/Books:Cybersecurity Myths and Misconceptions... by Eugene H. Spafford, Leigh Metcalf, and Josiah Dykstra: https://www.pearson.com/en-us/subject-catalog/p/cybersecurity-myths-and-misconceptions-avoiding-the-hazards-and-pitfalls-that-derail/P200000007269/9780137929238Crossing the Chasm by Geoffrey A. Moore: https://www.harpercollins.com/products/crossing-the-chasm-3rd-edition-geoffrey-a-moore?variant=32130444066850The Pragmatic Framework: https://www.pragmaticinstitute.com/product/framework/Atomic Habits by James Clear: https://jamesclear.com/atomic-habitsStart with Why by Simon Sinek: https://simonsinek.com/books/start-with-why/FOLLOW OUR SOCIAL MEDIA: ➜Twitter: @AppSecPodcast➜LinkedIn: The Application Security Podcast➜YouTube: https://www.youtube.com/@ApplicationSecurityPodcast Thanks for Listening! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Host Chaz Wolfe is joined by Andrew Legge, Founder & Managing Partner of Havelock Wool. He will be discussing his journey in building momentum in his business and leveraging technology to promote the safety advantages of wool insulation. Andrew will also be sharing his approach to business strategy and how he has built the marketing story for Havelock Wool. He will talk about the importance of being creative and nimble in building a sustainable business and the use of his decision matrix. This episode will also touch on the benefits of direct-to-consumer sales and the impact it has had on Havelock Wool's growth. Don't miss out on this opportunity to learn from Legge and his experience building Havelock Wool. Join us in this episode as we delve into the strategies and tactics used to grow a successful business and how to leverage technology for growth. Tune in now and take your business to the next level!During this episode, you will learn about;[02:53] Intro to Andrew and his business[12:53] Direct to consumer business model [17:52] The consequence of being nimble while building your business[23:32] Bigger isn't always better[26:03] Andrew's decision making process[32:38] Andrew's most important KPI [41:52] Tips on building a sustainable long lasting business[46:49] What Andrew would tell his younger self[49:38] How to connect with Andrew[51:16] How to learn more about Gathering The Kings Roundtable Mastermind Group Notable Quotes“You could be a grain of sand at the beach and still have a really cool business.” - Andrew Legge“We know everyone hates the other stuff. [Fiberglass insulation] They don't hate it enough to just grab wool and use that.” - Andrew Legge“People have this view that bigger is better. In reality why not just start with better materials?” - Andrew Legge “The decision making matrix for me is often heavily dominated by time.” - Andrew Legge“If you're just looking to fail fast, I'm not your guy.” - Andrew Legge“When you are methodical, you can learn without costing yourself a bunch of money.” - Andrew Legge“Being creative, being nimble, but also building something sustainable, takes thought.” - Chaz Wolfe Books and Resources Recommended:Crossing the Chasm by Geoffrey A. Moore:https://www.amazon.com/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986Let's Connect!Andrew Legge:Linkedin: https://www.linkedin.com/in/andrew-legge-69911b10/Website: https://havelockwool.com/Instagram: https://www.instagram.com/havelock_wool/Facebook: https://www.facebook.com/havelockwool/Chaz Wolfe (Host): Website: www.gatheringthekings.comFacebook: https://www.facebook.com/chazwolfe/Instagram: https://www.instagram.com/gatheringthekings/LinkedIn: https://www.linkedin.com/in/chaz-wolfe-86767054/TikTok: https://www.tiktok.com/@chazwolfe_kingsIf you...

Host Chaz Wolfe brings on Tatsuya Nakagawa, a business owner in the roof coating industry. Tats shares his experiences and insights on entrepreneurship and business growth. He also discusses how his background as an entrepreneur, which began at the age of 10, led him to start several service businesses across different industries and develop over 100 different kinds of products. One of his most notable achievements was winning a deal from Pepsi on the game show Dragon's Den, where his company was recognized as the best sustainable innovation in Canada. Be sure to listen to the full podcast episode to hear more about his experiences winning a deal on Dragons Den, inventing sustainable and environmentally friendly products, starting a podcast to improve his communication and networking skills and connect with industry experts, and his advice for other business owners looking to grow. Don't miss out on a very real and raw conversation between two successful entrepreneurs. Tune in now! During this episode, you will learn about;[02:12] Introduction to Tatsuya and his business[09:58] Winning a deal from Pepsi on Dragons Den [11:48] Initial skepticism about the roofing industry due to the number of products already available.[12:23] inventing sustainable and environmentally friendly baseboard products [17:04] Nakagawa's experience starting a podcast to improve his skills[19:56] The importance of building on past experiences and learning from them. [23:38] The challenges of being an introvert and how to overcome them in a business setting[27:08] The importance of tracking customer happiness and project success as the most important KPI for a business[28:05] The recommendation of the book "Simple Numbers, Straight Talk, Big Profits!" [37:09] The importance of maintaining a good culture in a business[38:51] How to Connect with Tatsuya[40:26] More information on Gathering The Kings Mastermind Group[41:52] OuttakesNotable Quotes:“People have helped ME before, so I'll try my best helping people in their goals and in their mission.” - Tatsuya Nakagawa“Sometimes the answer is just go.” - Chaz Wolfe (Host) “You don't need to be great at numbers, but you can't be weak at numbers if you're leading.” - Tatsuya Nakagawa“As soon as you retract, your ability to make an impact, to take ideas that will make a difference in the world, just sort of diminish.” - Tatsuya Nakagawa “You have to delegate because there's people around you or people that you can go to that are just so much better than you.” - Tatsuya NakagawaBooks and Resources Recommended:Crossing The Chasm by Geoffrey A. Moore:https://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mainstream/dp/0060517123Principles:Life and Work by Ray Dalio:https://www.amazon.com/Principles-Life-Work-Ray-Dalio/dp/1501124021Simple Numbers by Greg Crabtree:https://www.amazon.com/Simple-Numbers-Straight-Talk-Profits/dp/1608320561Let's Connect!Tatsuya Nakagawa:LinkedIn:

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Wildcat Venture Partners portfolios and established high-tech enterprises, most recently including Salesforce, Microsoft, Autodesk, F5Networks, Gainsight, Google, and Splunk. Moore has a bachelors in American literature from Stanford University and a Ph.D. in English literature from the University of Washington. After teaching English for four years at Olivet College, he came back to the Bay Area with his wife and family and began a career in high tech as a training specialist. Over time he transitioned first into sales and then into marketing, finally finding his niche in marketing consulting, working first at Regis McKenna Inc, then with the three firms he helped found: The Chasm Group, Chasm Institute, and TCG Advisors. Today he is chairman emeritus of all three. Learn more at https://createeveryopportunity.org/

In today's episode of the Jake Dunlap Show, we are joined by Ted Blosser, the CEO and Co-Founder of WorkRamp, the leading end-to-end training platform that educates employees and customers to reach their full potential at work. We talk about the importance of companies investing in the development and training of their employees, especially after the rapid-paced evolution of remote work during the pandemic, the key moments that led him to start his own company and develop the product that gave WorkRamp its long-term success and exciting new chapters to come. Time stamps:01:37 Ted Blosser- early days and finding his career path 08:17 WorkRamp- key moments that led him to start his own company 16:16 Finding their niche and developing the product that gave them their long-term success 22:05 Remote work- adapting to this new trend in the work market and providing learning opportunities for employees by developing the necessary training and infrastructure 37:32 Investing in “front line leaders”- they set the tone in your company 40:36 Next exciting chapters- going from a single point product (LMS) to an entire learning platform  Get in contact with Ted: Facebook | Twitter | LinkedinEmail: ted@workramp.comWork Ramp Links:Website | FacebookMentions: Steve Nash: Foundation | Instagram | Facebook | Twitter | Youtube- Canadian professional basketball coach and former player who is the head coach of the Brooklyn Nets of the National Basketball Association.- He played 18 seasons in the NBA, where he was an eight-time All-Star and a seven-time All-NBA selection.Steve Nash- social media: Super Pumped: The Battle for Uber- American anthologydrama television series created by Brian Koppelman and David Levien, named for the 2019 nonfiction book of the same name by Mike Isaac.- The first installment, subtitled The Battle For Uber, is based on Isaac's book and centers on the rise and fall of former Uber CEO Travis Kalanick, played by Joseph Gordon-Levitt.IMDB: https://www.imdb.com/title/tt11173006/ Crossing the Chasm- Marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high-tech products during the early start-up period. Brett Adcock- Technology entrepreneur and founder of Archer, based in Palo Alto, CA.- Archer is an aerospace company building an all-electric vertical takeoff and landing aircraft focused on improving mobility in cities. The company's mission is to advance the benefits of sustainable air mobility.- Prior to this, Brett founded Vettery, an online talent marketplace that was acquired by The Adecco Group in February 2018 (the financial terms were not disclosed, but sources with knowledge of the deal claimed that the price was a little over $100 million). Brett Adcock's social media: Personal website | Twitter | Linkedin | Company website Follow Jake: Website | Instagram | Twitter | LinkedIn

Are your reps generating enough pipeline? It's a question that keeps every sales leader up at night. So Revenue.io, RevOps², TenBound and DemandBase decided to do some research. On today's episode, Ray Rike (Founder of RevOps²) joins us to discuss the results. In addition to getting pipeline and benchmark averages from over 200 companies, we found that there's a sweet spot for how much pipeline and revenue your sales reps should create (if you go past it you'll actually create less revenue). So if you want to start counting sheep instead of pipeline numbers, this is the episode you need to put all your sales worries to bed. Books Mentioned: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore Traversing the Traction Gap by Bruce Cleveland 2022 Sales Pipeline and Revenue Benchmarks

Do you believe that the cold calls you make are an interruption in your prospect's day? Well, they definitely are! But to what purpose? Marketing and business consultant John Orban and our Market Dominance Guys, Chris Beall and Corey Frank, use part three of a four-part conversation to take this inherent problem in sales and look at it from a different angle. Chris cites the podcast he did with ConnectAndSell's Matt Forbes, whose epiphany about how belief in the opportunity he offers his prospects changed everything about the way he conducts cold calls. John cites the epiphany he experienced reading Betty Edwards' book, Drawing on the Right Side of the Brain, when he discovered how a book can change your awareness of ordinary things and lead you to look at your world differently. Chris touts Geoffrey Moore's book, Crossing the Chasm, for opening his eyes and engendering a new belief in empathy and how employing that essential quality can help you build trust with a prospect. And, with another of his insightful summations, Corey ties all these ideas together with the advice to “major in minor things.” Be prepared to garner insights of your own as our three dedicated students of sales and of life share with you their practice — just like Alice's — of believing “Six impossible things before breakfast” on this episode of the Market Dominance Guys. Drawing on the Right Side of the Brain - Betty Edwards Crossing the Chasm - Geoffrey A. Moore   About Our Guest   John Orban brings his background as a MetLife sales rep and as an administrator of computer networks to his current career as a marketing and business consultant for creative professionals.  

As an entrepreneur, we all share one thing in common. Every single one of us has made a bad hire. Let's define what a bad hire is. A bad hire is what happens when our need to fill something quickly overrides our logic. The interview process gets rushed, red flags get overlooked, and… Just like that, you have hired a person who is nothing more than a seat filler. We all hope that the person will work out but we know deep down we just made a bad hire. Here's the truth: You can still hire quickly when you slow down your interview process. Less steps, more quality time. Going deep is the only way to uncover the fit of the individual into the culture of the organization. Today we discuss: Why we continually make bad hires & when to break the cycle How to go deeper while moving faster Kison's Hiring Story: Hired the first 5 people who responded to his craigslist ad Flannel shirt, BO guy who sent video rants.  Went through a year and a half of harassment.  Challenge today? Hiring across functions Organic vs outside leaders  Be proactive about letting people go Talent you need with goals your trying to achieve 1 of 8 hires was a bad hire in 2021 Development function & Marketing is really mature, low attrition Why is this important to the company? Learning When to take a passive hiring approach Knowing key roles, CFO, Demand Gen… get to know those people and courting  Centralizing the hiring  Rick's Nuggets My bad hire story Friend no more - The relationship ending was on me! Expectations Alignment document (write it down!) Root of the issue: expectation alignment Not sharing the same values Process allows people to take you seriously Interview: less questions, more depth How do we solve the problem?  Accountability Shifted from founder hiring to leaders Stepping back and optimizing leads One person that didn't work out came through a search firm Being systematic Pragmatic in having a comprehensive scope Do more passive recruiting Test project 24 hours Closing people Ended to end in 10 days  Keeping things compressed *** Write the offer letter on the phone with the person Rick's Nuggets For critical hires: Create an expectations document (Positioning & Accountability) Why (pain) Desire (do we both want the same thing?- positioning) “Positioning is the single largest influence on the buying decision.” -Geoffrey A. Moore, Crossing the Chasm Impact (growth plan) Outline & communicate your process People check out with time & poor communication Provide active feedback Timing Time + communication + feedback = Hire Less time, more depth Empower each person to be a decision maker Key Takeaways that the Audience can plug into their business today!  -Value: Identify and build your company's core values Utilize your referrals and be proactive with recruiting Guest Links LinkedIn: https://www.linkedin.com/in/kisonpatel/ Company: https://www.mascience.com/ LinkedIn: https://www.linkedin.com/company/mascience/ Twitter: https://twitter.com/dealroominc?lang=en Website: https://kisonpatel.com/ Host Links: LinkedIn: https://www.linkedin.com/in/rick-girard-07722/ Company: https://www.stridesearch.com/ Podcast: https://www.hirepowerradio.com Authored: "Healing Career Wounds" https://amzn.to/3tGbtre HireOS inquiry: rick@stridesearch.com Episode Sponsor: Criteria Corp: https://www.criteriacorp.com/

Grant Johnson is the CMO at Emburse, a spend management company offering solutions that help organizations manage employee expenses, process invoices, and make payments. In this episode, Alan and Grant discuss his journey to become CMO at Emburse and his philosophy of five Cs for a CMOs playbook—culture, coaching, campaigns, category, and courage.  Grant says that “the only constant in the market is change, and your ability to adapt to it is key to ongoing success.” Listen to the full interview to hear Grant's advice for emerging marketing leaders and how being clear, compelling, and consistent play a major role.  In this episode, you'll learn: Category isn't restricted to your product The courage of conviction  Adapting to the change Key Highlights: [01:22] Grant is a nationally ranked tennis player [03:00] Grant's career journey  [05:34] Coming up with the five C's [07:34] Talking about culture  [09:19] Where coaching is important [11:05] Coaching the coach vs. coaching the employee [12:15] How Grant thinks about campaigns  [14:55] Thinking about category [18:12] Having the courage of conviction [19:56] Advice for first-time CMOs [23:53] An experience that defines Grant, makes him who he is today [25:10] Grant's advice to his younger self  [26:48] What marketers should be learning more about [27:54] The brands and organizations Grant follows  [29:06] The biggest threat and opportunity for marketers  Resources Mentioned:  Grant Johnson Emburse “emburse it” campaign Crossing the Chasm, by Geoffrey A. Moore Escape Velocity, by Geoffrey A. Moore Dave Peterson Celonis Celonis raises $1B Play Bigger, book by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney CMO Manifesto, book by John Ellet Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Grant's LinkedIn: https://www.linkedin.com/in/grantejohnson  Grant's Twitter: https://twitter.com/grantejohnson1    Emburse's Twitter: https://twitter.com/emburse  Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Martin is a serial entrepreneur spanning three continents and 25 years Martin is the Co-founder & CEO of Gaine, the next-generation master data management platform specializing in healthcare and life sciences. specializing in enterprise data management, including co-founding Delos Technology which became Siperian and is now owned by Informatica and recognized as the leading enterprise MDM platform globally. Book Recommendations; Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, by Geoffrey A. Moore

In this episode, I interview David Fradin, the President of Spice Catalyst based in Silicon Valley, USA, a worldwide product success management and product success marketing training, consulting, and assessment organization. They offer training to product managers and product marketing managers who are under huge companies to help them accelerate revenue and innovation. In 2012, Spice Catalyst was born and David as a former mentor and professor was teaching courses that cover understanding what customers do, personas, innovation, value proposition, markets, and product strategy plans. Within the next two years since 2012, he saw growth of about $5 million and now constantly growing about 100% each year with current FTEs of 6. David says that in order to promote products and accelerate market impact, business owners along with the managers should always consider what is good for their customers and engage in continual fast-paced cycles of learning and innovation that accelerate revenue and keep ahead of the market. This Cast Covers:    Teaching the principles of product management and product marketing to companies around the world. Has trained thousands of managers by infusing his workshops with insights and experiences gained as a product leader at certain companies. Offering product management and marketing training as well as assessments. Revenue is obtained primarily through project-based work. Formerly a professor teaching courses that cover understanding what customers do, personas, innovation, value proposition, markets, analysis, and product strategy plans. The importance of delegation for the continuous progress of the business. Accelerating market impact through product-market strategy plans. Engaging in continual fast-paced cycles of learning and innovation that accelerate revenue and keep ahead of the market. Growing the consulting company from hundreds of dollars to about $5 million within the next two years since it has started. The importance of team building and teamwork in an organization and how it accelerates revenue and innovation.    Additional Resources: Spice Catalyst Building Insanely Great Products By David Fradin Crossing the Chasm By Geoffrey A. Moore The Leadership Engine By Noel M. Tichy ………………………………………… Quotes:  “Make sure the company's values and your values are matched.” —David Fradin “If you make a mistake, that's okay because most of us learn better from our mistakes than from doing things successfully.” —David Fradin “It's important to make sure that the team has teamwork and that they have the backs of the other members.” —David Fradin “Team-building exercises are very important so everyone knows what they need.” —David Fradin “Focus on the customer, not on all the other organizational things.” —David Fradin ………………………………………… Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0

Marina Proença é especialista em produto com foco em gerar valor para o cliente final e tem mais de 15 anos de experiência em cargos de liderança em companhias como ClickBus e Netshoes. Para ela, empreender é fazer acontecer: botar a mão na massa e gerar impacto real na vida das pessoas. Marina é cofundadora da Favo, startup que captou R$ 141 milhões recentemente e quer revolucionar o mercado de compras: preços mais baratos para o consumidor e geração de renda de fato para quem vende. Principais temas do episódio: - O modelo inovador da Favo - A cultura da Favo e a valorização do aspecto “ganha-ganha” - Empreendedorismo e gestão do tempo: priorização de tarefas - O mito sobre o perfil do empreendedor - Ambiente de trabalho da Favo: construindo com as pessoas - Desafios ao fazer novas contratações - Mantendo uma equipe de alta performance - Suas percepções como mulher e empreendedora - Como lidar com o desafio da maternidade dentro do empreendedorismo - Meditação como forma de lidar com os problemas - Planejamento versus execução - Como lidar com as mudanças de objetivo durante os estágios do negócio Livros indicados nesse episódio: - Ikigai (Ken Mogi) - https://amzn.to/3n5kp8w - O Lado Difícil das Situações Difíceis (Ben Horowitz) - https://amzn.to/30cDs8a - Shambhala: A Trilha Sagrada do Guerreiro (Chögyam Trungpa) - https://amzn.to/3F6UQKr - Além do Materialismo Espiritual (Chögyam Trungpa) - https://amzn.to/3qrYDxQ - Inspired (Marty Cagan) - https://amzn.to/3ojHSm3 - Empowered (Marty Cagan) - https://amzn.to/3n4nQMK - Crossing the Chasm (Geoffrey A. Moore) - https://amzn.to/3C6QRMa

In Episode 13 begrüßen wir Alexander Igelsböck, CEO und Co-Founder von Adverity. Wie es Alexander mit seinem Team gelang, trotz Pandemie 120 Personen remote einzustellen und eine große Investmentrunde vorzubereiten, erzählt er uns in dieser Episode des Leadership Podcasts. Außerdem erklärt uns der Seriengründer, warum es wichtig ist, seinen Mitarbeiter:innen Arbeitszeit für CSR-Projekte zur Verfügung zu stellen. Show Notes[00:00] Alexander Igelsböck spricht über die immensen Herausforderungen eines Scaleups und wie es trotz Pandemie gelang, den enormen Mitarbeiter:innenbedarf zu decken.[10:00] Alexander erzählt aus seinen Erfahrungen rund um die Pandemie. Welche Entwicklungen, die daraus entstanden sind, möchte er fortführen und welche zukünftigen Herausforderungen ergeben sich daraus?[14:30] Alexander gibt einen Einblick in seinen Werdegang und seine zahlreichen beruflichen Stationen, sowie deren Challenges. Er berichtet über Learnings aus den ersten beruflichen Situationen. [27:00] Wie alles rund um Adverity begann. Von der Idee zum Need zum Unternehmen.[35:10] Alexander berichtet über die Learnings im Bereich Teamentwicklung innerhalb eines Scaleups. Was braucht es, um die notwendigen Prozesse zu etablieren? Wann ist der richtige Zeitpunkt?[47:00] Alexanders erzählt über seine größten Herausforderungen und Fehler im Leadership und wie Adverity Corporate Social Responsibility Projekte unterstützt.Links:Das Buch “Crossing the chasm” von Geoffrey A. Moore findest du hier. See acast.com/privacy for privacy and opt-out information.

On this episode of Zen and the Art of Manufacturing, we take a deep dive into embracing and adopting new technologies in manufacturing. Bryan is joined by Jason Guss, CEO and Co-founder of Iterate Labs, a wearable tech and computer vision company designed to increase safety and production in the factory in real-time. As many of us know, the adoption of new technologies is difficult in any industry, let alone manufacturing. Jason gives us insight into getting employees to buy in, reducing turnover, developing people, and increasing safety. He explains how technology can not only digitize the factory but help to engage employees. “A lot of these jobs, they're really manual, repetitive, sometimes boring processes so having a piece of technology that can really digitize their actions and provide scores and feedback to them actually has had a really positive impact. They become more excited, more engaged.” At the end of the day, the goal is to keep the worker safe and healthy, and technology can do this while helping employees achieve productivity goals along the way. This helps to create a better culture, Jason explains. When culture is improved, other key metrics start to fall in line like employee retention. The second half of the episode focuses on the next steps once a new technology has been adopted. Where do you go from there? Jason talks about communicating value, tying metrics to specific dollar amounts, and integrating with other platforms. Join us as we talk about all things technology and adoption with Jason Guss. In today's episode, Jason mentioned a few books that have helped me learn about running and growing a business: Sell More Faster: The Ultimate Sales Playbook for Startups by Amos Schwartzfarb Crossing the Chasm by Geoffrey A. Moore 7 Habits of Highly Effective People by Stephen R. Covey How to Win Friends and Influence People by Dale Carnies About Iterate Labs Iterate Labs maximizes lean operations and safety via digitized motion, AI, and real-time visibility. Through wearable sensors and computer vision we connect your workforce's movement and actions to drive industrial KPI's and operational performance. If you would like to connect with Jason, you can reach him by emailing Jason.guss@iteratelabs.co, via the Iterate Labs website, or through his LinkedIn.

Steven Van Belleghem Show Notes   Steven Van Belleghem is a global thought leader in the field of customer experience. His passion is spreading ideas about the future of customer experience.   Steven believes in the combination of common sense, new technologies, an empathic human touch, playing the long-term game and taking your social responsibility to win the hearts and business of customers over and over again.   Steven is the author of multiple international bestselling books including ‘The Conversation Manager', ‘When Digital Becomes Human', ‘Customers the Day After Tomorrow', ‘The Offer You Can't Refuse' and a technology thriller called Eternal.   Questions   Could you share a little bit about your journey in your own words, share with us how you got into this whole field of customer experience. And just a little bit about why you think it's so important to the success of a business? So in one of your more recent books, The Offer You Can't Refuse, you focus a lot on the importance of what you should focus on as it relates to the new generation of customer expectations. Three of the things you mentioned are ultimate convenience, partner in life and save the world. So could you share with us just explain to our listeners, what that really means, explain those concepts to us and why it is, as a business owner? Those are some things that you should really be paying attention to. So we have to really, really focus on ensuring that we are able to manage the expectations of our customers, do you find that customers' expectations have changed a lot since the pandemic? Could you give us maybe one two or three tips that you recommend to our listeners who are business owners of small, medium as well as managers in different organizations, across different industries. Maybe one, two or three things that you think they need to pay attention to, that would be an emerging innovation or an emerging expectation of customers within the next three to five years. Could you share with us what's the one online resource, tool, website or app that you absolutely can't live without in your business? Could you share with us maybe one or two books that have had the biggest impact on you? Can you share with us; do you have anything that's going on in your life right now? Or one thing that's going on in your life right now that you're really excited about, it could be something that you're working on to develop yourself or your people? Where can listeners find you online? Do you have a quote or saying that during times of adversity or challenge, you will tend to revert to this quote because it kind of gets you back on track and gets you refocused if it is that you feel derailed or off track in any way, do you have one of those?   Highlights   Steven's Journey   Steven shared that he started his journey in his childhood, his parents had a small photography store in Belgium, that's where he lives in Europe. And looking back to how they've run the business, he came to the conclusion later on that they were obsessed with their customers, they were always talking about their customers, they were always trying to find solutions and they were also very innovative in the way how they reached out to customers and he's talking about the 1980s, so it's a long time ago. But they were working with database marketing already back then, they were they were working with personalized marketing and they were really trying to give people a smile on their face when they left their store.   And for him, that was like the most natural thing in the world. It's only when he grew up and when he went to other places that he started to learn how exceptional that was to be in a place where the customer is your most important inspiration and the reason why you get up in the morning.   So that's how he got basically almost injected with an obsession for customers in his DNA and in the way he was educated by his parents and he still believes that today.   If you look to the success or failure of a company, it is just linked to the fact how excited and how happy customers are, how well you have managed to exceed their expectations, how excited they become of what you've done for them, that defines your success or your failure. And then everything else that you do is a result of that and everything that you achieve is a result of how you treat your customers.   And he's convinced that he's obsessed with that, this is what his research is about, that's what he tries to do in his own businesses and it's a part of who he is.    The Concepts of the New Generation of Customer Expectations   Me: So in one of your more recent books, The Offer You Can't Refuse, you focus a lot on the importance of what you should focus on as it relates to the new generation of customer expectations. Three of things you mentioned are ultimate convenience, partner in life and save the world. So could you share with us just explain to our listeners, what that really means, explain those concepts to us and why it is, as a business owner those are some things that you should really be paying attention to.   Steven shared that in his latest book, The Offer You Can't Refuse, he tried to build a model with different components and each of those components bring value to the modern customer.   And the whole bottom line is actually just having a good product service and a competitive price and that's still of course, extremely important, without that you cannot make customers happy but it's the minimum the amount, it's not how you positively differentiate yourself.   And then in today's world, especially after the big digital jump forward that we've seen in the last 14 months, digital convenience has also become the new normal, it has become a commodity, if you have it fine, if you don't have it, your organization is suffering.   So digital convenience is seen as the most natural thing in the world, so it's not a positive differentiator anymore, it becomes a negative one when you're not playing that game. So that's not how you win, that's your ticket to get on board of the train but that's not how you win.   And then the question is how do you win?   And then he plays with those two components that Yanique mentioned, partner in life, which is about bringing positive change in the life of the customer. This is not about how can we sell more to our customers; this is how we can bring more value in their life. This is not about optimizing your customer journey, it's about optimizing their life journey of customers, and being part of their life journey in a way that you proactively bring value to them, that's what a partner in life is all about.   And then that last element, change the world, save the world, he recently talked about changing your world because if you're a small company in Belgium or if you're a small company in Jamaica, probably those companies cannot change the world but they do have the possibility to change their world, change your world, every organization has strengths, doesn't matter the size that they have, this even goes for an individual.   Everyone, every business has strengths that they can leverage to contribute to a better world. And to add value to society in a way that goes beyond sustainability, he's also talking about social value, he's talking about the ethics that you apply in your own community. And if you work with that, you can actually make a difference.   And there are more and more people who expect that from organizations, there are more and more people that want organizations to take the responsibility.   And then you have like four components, good product service price, as the lowest part of it, the digital convenience, partner in life, changing your world. And those four components individually, they bring value to a customer but if you figure out a way, how to bring that story as one storyline, as one experience towards your customers, where you connect those four elements, that's when you create what he calls the offer you cannot refuse for your customers.   The Changing of Customers' Expectations Since the Pandemic   Steven shared that he believes that on the elements that he just talked about, he feels that we made a big jump forward that it almost feels like we stepped into some sort of Time Machine.   If you take digital for instance, the latest study that he has seen from McKinsey actually mentioned that we made a jump of seven years into the future in terms of behaviour, without a pandemic, it would have taken seven years to bring us where we are today so that is changing expectations, that obviously this is changing how we look at things and what we expect.   But also look at the top of the model, changing your world. He thinks the pandemic was for many of us a wakeup call, that we suddenly valued much more the things we had and that we used to take for granted. And more and more people are worried about the future of our planet, not just in terms of sustainability and climate change but also the increase in poverty that we've seen because of COVID unfortunately. The higher demand for health care solutions to deal with the next pandemic and how we can avoid that and how we can be more ready for that. Those are all questions that are now on top of our mind that wasn't so 15 months ago.   And the way that people look to organizations has changed in that perspective that they also understand how companies can bring value in their life, how companies can bring joy into their life and they expect these companies to keep on doing that and they expect these companies to proactively try to become part of the solution of some of those global challenges that we're facing.   And all of that was already happening before 2020 but it all stepped into a time machine. And many of the trends that people like you and me have been talking about in the last couple of years are now suddenly a reality. It's like the day after tomorrow became today, that's the feeling that he has.   Tips for Emerging Expectations of Customers Within the Next 3-5 Years   Me: Could you give us maybe one two or three tips that you recommend to our listeners who are business owners of small, medium as well as managers in different organizations, across different industries. Maybe one, two or three things that you think they need to pay attention to, that would be an emerging innovation or an emerging expectation of customers within the next three to five years. Because I know you said we've advanced digitally about seven years ahead of our time. But what are maybe other things in the customer experience realm that don't tap into digital, there's that human aspect as well that you think the organizations need to focus on that you think will become as an emerging need within the next three to five years?   Steven agreed and shared that the human part of the customer relationship will become more premium than before the pandemic.   We always thought digital would replace humans and he thinks the conclusion is that that will never happen.   There's this old economic law of scarcity and it learns us if something becomes scarce, it actually increases in value, well, the human part in a customer relation has never been lower than today.   And because of that, we value it more than ever, and being helped by a human in real life is more premium than ever before. He doesn't know how it is in Jamaica right now, but in Belgium, the restaurants are closed, they have to live from takeaway food or have to take care of their own stuff, and that's fine.   But sometimes you miss the hospitality of a restaurant, that there's a friendly human there that actually tries to give you a memorable time, a good time that you can enjoy life without having to worry about anything else, that's what humans do, that's not what machines does.   Machines will take care of the convenience and the efficiency in our life and that's fine. And if companies don't have that they're in trouble, but most of them understand that and are building that convenience.   But the winners, in terms of customer experience will be the ones that have most empathy in their organization. Because understanding what people want, how people feel, and anticipating to that, that will be the crucial skill that will make a difference in the next couple of years.   Me: So you touched on a topic that I get asked all the time when I have different training sessions, doesn't even matter what level they fall in the organization, whether they're level one frontline staff, or they're level four, let's say you're a C suite type of individual in the organization, empathy. What is empathy? In your own words, based on your own research. And can empathy be taught? Or is it something that you have to learn? Does it come as a learnt experience kind of thing? Because people ask me that question all the time, “These people lack empathy, I don't know what else to do. I put them through all of these different certification and training programmes, they're just not doing what we want them to do with our customers.” How do you get your team members to that point?   Steven stated that this is a crucial question, he gets it quite a lot as well. And the question is, is this the responsibility of the team members? Or is this the responsibility of the senior leader?   And first of all, there are a number of people who don't have any empathy whatsoever and they don't know how to work with other humans. And they're really bad in delivering a good customer service and that percentage of people, which he believes is a very small percentage, but they do exist, that percentage of people cannot be trained, they will never be capable of helping customers in a fantastic way. So probably, they will have to look for another job where they're not involved customers, because they don't have the capabilities for that.   And then you have a small group of people that has a natural talent of doing these things wonderfully no matter which context they're in. The majority of us humans, we have the potential to listen to customers, to anticipate, to proactively help them and show a positive intent and that's what people really like to see, a positive intent.   Steven shared that that large group of people mainly behaves based on the leadership style that they have in their organization. He'll take it to a completely different market.   Take soccer players, isn't it strange that sometimes the soccer player is scoring goals like crazy and is the best player in the team in Team A, and then that player gets sold to Team B, and it's a total disaster. It seems like he cannot score any goal anymore. Is that the fault of that player? Or did that player lose his trust and capabilities because he arrived in a different context?   And he thinks this is what is crucial. He's an optimist and he believes that the large majority of all people that are working in an organization want to help customers in a positive way, because that gives you positive energy back.   So the question is, why don't they do it? And the answer usually can be found in the fact that they don't feel safe in their own environment where they are not sure what the management is expecting them to do, where they're not sure if they are allowed to help that customer. Because the day before the senior leader said, “Yeah, you help the customer but that was very expensive for us to help that person. And now we have to pay $50 extra. Hopefully we have more clients, otherwise we're going to lose money.” If an employee hears that, they think, “Oh, my God, if you help a client, we're losing money and my leader becomes really angry. So I'm not going to do that next time.”   So they change their behaviour based on what they hear and feel from senior leaders and the fact that you feel safe or that you don't feel safe, determines if you will show the behaviour that customers expect. So for all your business owners that are listening, the first step before blaming your employees is just look in the mirror and ask yourself, “How can I change my behaviour to make sure that my employees feel safer to act in a positive way towards customers?”   Me: Wow, that is a very, very, very good answer. And I like the way you framed it in terms of taking responsibility for what are you contributing to how that person is feeling and how that person is behaving rather than saying it's their fault, it's their responsibility. Really, really a great response!   App, Website or Tool that Steven Absolutely Can't Live Without in His Business   When asked about an online resource that he cannot live without in his business, Steven shared that for him personally, that is probably WhatsApp. He uses WhatsApp all the time and he thinks it's so convenient to communicate. He uses it to communicate with his clients, of course his family and friends, but also with his clients. He uses it to find jokes, but I use it to get inspiration and they have these inspiration groups that they share stuff with each other. So he thinks that's the one that he would miss most. He asked Yanique what's the one app she cannot live without.   Me: The one app that I absolutely can't live without in my business? I asked that question all the time and I don't think I've ever had a guest ask me back that question. I guess for me, the one app that I probably couldn't live without is maybe the Notes app on my phone and my computer. I'm an Apple user, so all of my devices are synced across, my phone, my MacBook and my iPad, and you may go somewhere and you see something and you take a picture, or maybe it's just to reference maybe an article that I want to write or maybe a topic that I'm looking for a particular guest on this particular area. And it just allows me to consolidate all of my thoughts and all of the things that I want to jot down in one place and I don't need to go back to my computer after I'm on my phone at the supermarket, for example, or at the beach and then copy and paste that information because it already synced across all devices, so I can jump on to the next device and click on the note that I wrote there, and I'm able to reference it. So, it's made life more convenient and seamless for me. And I think that's one of the reasons why I am definitely a loyal Apple customer because I find that they're always finding ways to make people's lives easier.   Steven agreed and shared that that's what they do best. And he's with her, he's an Apple user as well and he also loves to use the Notes.   Me: And Notes has really evolved over the years, now you can like do scans in there and you can doodle with the Apple Pencil, or even a regular, one of those pens that has the tip that you can use on the phone. If you're an Apple user, let's say for the last five to seven years, and you see how they've evolved Notes, it's really has become a tool that is not just to jot things down, but you can, as I say, save pictures in there, PDF, signatures, write with your finger or with a pen, it has become so indispensable that you really value it very much. So I would say that's probably the one app that I absolutely couldn't live without in my personal or professional life.   Books That Have Had the Greatest Impact on Steven   When asked about books that have had the biggest impact, Steven shared that it's been a while but he thinks the book that has the biggest impact to really open up his point of view on how customers make decisions to buy something, at the decision making in their buying process. It was a book came out in the late 1990s from Geoffrey Moore it's called, Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. And it's a book that speaks about the adoption cycle of customers. And one of the conclusions is that the marketing and the communication that you use to convince the innovators and early adopters in the market, and that creates the early success.   The communication that you use there should be completely different than the communication and the approach that you use to reach out to the early majority. Because this first group is excited about technology and new features and stuff like that. The early majority is the opposite, they're afraid of new things. So, they need to be convinced that everything is easy to use and safe, so they don't want to hear all the specs and everything like that, it's a different kind of communication.   And a lot of new products fail because the people who make them think that everyone is an innovator or an early adopter, and because of that, they just focus on that and they have an early success, they think, “Okay, we're on a roll,” and then they fail. And they fall into chiasm between this first and second group. And I read that in the late 90s and of course, if you would read the book today, the examples and stuff like that are completely outdated. But he believes the theory, the model that is used in that story is still very relevant today. And that was like the first business book that he read that really had a big impact on him.   What Steven is Really Excited About Now!    When asked about something he's doing to develop himself or his people, Steven shared that it actually started last year, he had a hobby, a dream project that got a little bit out of hand. It was always his dream to write a fiction book, a novel thriller. And Yanique mentioned it in the introduction in the beginning of the podcast. He wrote a thriller, it's called Eternal. Unfortunately, it's only available in Dutch so far, that's his native language. But he got really excited about it and he was really scared because he has been writing business books for years, he has written five of them and he's very thankful for the success that he had with them. And he's getting a little bit used to that whole process and how it goes, but then when he launched this new book, this fiction novel, he was scared to see what the reactions would be, he was so nervous. And now when the first reactions came in and they were positive and people were actually reading it and buying the book for Christmas gifts, he was really, really happy with that.   And then the publisher got really excited as well. And then they asked him, “We know that this is a hobby that got a little bit out of hand. But what do you think about the idea of writing three books in the series instead of one?” And he's currently working, he's finishing the manuscript of the second one, he does that in the evenings, early mornings, I does that in the weekend, I does that in between, but he really loves the writing process. And it's given him a lot of pressure on the one hand, but on the other hand, he's also enjoying that he can do something completely new. So he's excited and still nervous about this project.   Where Can We Find Steven Online   YouTube – Steven Van Belleghem Instagram – Steven Van Belleghem LinkedIn – Steven Van Belleghem Twitter – @StevenVBe   Quote or Saying that During Times of Adversity Steven Uses   When asked about a quote or saying that he tends to revert to, Steven shared that he one of those, it's a quote from Churchill actually, he's a fan of Sir Winston Churchill and his quotes. And one of his favourite quotes is, “Success is the consequence of failure after failure after failure without losing your enthusiasm.”   Me: And that has definitely helped you over the years.   Steven said absolutely and he was very fortunate he had a good time so far, COVID was a challenge in the beginning but then he said they need to fight back and make sure that the business keeps on going. And that actually worked. And moments like that it really helps to be focused and to keep that mindset positive and motivated to keep on going even if you don't have short term results with that.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners   Links   Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore   The ABC's of a Fantastic Customer Experience   Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.”   The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

Today we are joined by Tariq Shaukat, the current President for Bumble; the dating/social app!   Tariq has had some amazing experiences in the consulting world and the entertainment industry from gaming to technology. Previous to his role at Bumble, he served as the President of Google Cloud, the Chief Commercial Officer at Caesars Entertainment Corporation, and a Partner at McKinsey & Company. In addition, he is currently a Member of the Board of Trustees of Public Storage and a Member of the Board of Directors of Ellipsis Health.   In this episode, Tariq shares some of his rich stories of how he took risks and leveraged his varied experiences and competencies to become an exceptional leader and operator in some of the world's top companies. He speaks about the importance of having range and being a generalist in a specialized world, the key components of what leads to success in any industry, and some of his insights around soft networking.   This was a fascinating episode and I cannot wait for you all to tune in!   Key Takeaways: [:50] About today’s episode with Tariq Shaukat! [1:20] Welcoming Tariq to the podcast. [1:26] Tariq shares about his background, standout career highlights, and what led him to do what he does today. [6:38] Tariq shares about his early years in consulting. [7:49] Key lessons that Tariq took with him from his years in consulting into his first General Manager role. [9:25] How and why did Tariq become the Chief Commercial Officer at Caesars Entertainment Corporation? What are some of the common threads between the industries Tariq has been a part of? [14:28] Tariq has many competencies that he is able to apply across many different industries and roles regardless of not having been formally trained or having previous experiences in them. Many people have the self-limiting belief that if they don’t have the “proper experience” they shouldn’t apply to a certain role when, in actuality, your competencies are what truly matter. Tariq shares his thoughts on this topic. [17:15] The importance of having range and being a generalist in a specialized world.[18:31] Some of the downsides and challenges to being a generalist. [20:07] Tariq shares some key components of what our success is often tied up in. [23:44] About Tariq’s time as President for Google Cloud for four years. [27:10] Tariq elaborates on the geographical movies he made throughout his career and how it impacted his family. [31:03] Has Tariq’s awareness of his wife’s experiences with gender disparities and inequalities in the workforce informed his leadership decisions? [34:27] What attracted Tariq to Bumble? [38:21] The difference between a CEO and a President. [40:34] Tariq shares some final words of wisdom on soft networking. [42:57] Thanking Tariq for taking his time to share his insight and wisdom with us on Fifth Dimensional Leadership!   Mentioned in this Episode: Tariq Shaukat Bumble Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers, by Geoffrey A. Moore McKinsey & Company Caesars Entertainment Corporation Range: Why Generalists Triumph in a Specialized World, by David J. Epstein   About Fifth Dimensional Leadership & Ginny Clarke Fifth-Dimensional Leadership is a podcast about leadership — knowing yourself, speaking your truth, inspiring love, expanding your consciousness and activating your mastery. As an executive recruiter and career expert currently leading executive recruiting at a Fortune 20 tech company, Ginny Clarke is a passionate and authentic thought leader with a unique and deliberate perspective on work and life. She synthesizes aspects of her life as an African-American single mother who has successfully navigated corporate America for over 30 years. She has inspired, uplifted, and changed the lives of thousands and is intentional about bringing conscious awareness to people of all ages and stages.   Every other week, a new edition of Fifth-Dimensional Leadership will include fascinating guests, covering a variety of topics: power, personal branding, self-awareness, networking, fear, and career management   Stay Connected! To find more episodes or learn more, visit: GinnyClarke.com Connect with her on social media: Facebook, Twitter, LinkedIn, and Youtube

In this video I will talk about the Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers book by Geoffrey A. Moore and Regis McKenna. Twitter: https://twitter.com/AttilaonthWorld YouTube video: https://youtu.be/HlGZ7T_a7-A My Goodreads profile: https://www.goodreads.com/user/show/124834970-attila

In the final episode of the first season of The Idealcast, Gene Kim sits down with Jeffrey Fredrick, coauthor of Agile Conversations, to synthesize and reflect upon some of the major themes from the entire season.  In Gene’s continued quest to understand why organizations behave the way they do, Fredrick helps connect the dots and points to new areas that deserve more study. They discuss the nature of knowledge work, including how software creation requires so much more conversation and joint cognitive work, and the challenges this presents. They also dive into the bodies of knowledge that are required as we push more decision making and value creation to the edges of the organization.  Then, Gene and Fredrick revisit the concept of integration and why it’s so much more important now than 50 years ago. And finally, they discuss why “Are you happy?” and “Are you proud of your work?” are two very powerful questions and what they actually reveal about people and the work they’re performing. And why this is all so important as we try to create organizations that maximize learning for everyone. BIO: Jeffrey Fredrick is an internationally recognized expert in software development with over 25 years’ experience covering both sides of the business/technology divide. His experience includes roles as Vice President of Product Management, Vice President of Engineering, and Chief Evangelist. He has also worked as an independent consultant on topics including corporate strategy, product management, marketing, and interaction design. Jeffrey is based in London and is currently Managing Director of TIM, an Acuris Company. He also runs the London Organisational Learning Meetup and is a CTO mentor through CTO Craft.   Twitter: https://twitter.com/Jtf  LinkedIn: https://www.linkedin.com/in/jfredrick/ Website: https://www.conversationaltransformation.com/   YOU’LL LEARN ABOUT The nature of knowledge work and how it requires more conversation and joint cognitive work and the challenges it presents The body of knowledge required in decision making and value creation for the organization Concepts of integration and why it’s important now What the questions, “Are you happy?” and “Are you proud of your work?,” reveal about people and their work How Dr. Thomas Kuhns’s work pertains to management models RESOURCES Agile Conversations: Transform Your Conversations, Transform Your Culture by Douglas Squirrel and Jeffrey Fredrick Continuous Integration and Testing Conference (CITCON) The Structure of Scientific Revolutions by Dr. Thomas Kuhn A Collection of Unmitigated Pedantry (ACOUP) The Five Dysfunctions of a Team by Patrick Lencioni Dr. Steve Spear’s episode on The Idealcast Dr. Steve Spear’s 2020 DevOps Enterprise Summit Talk Michael Nygard’s episode on The Idealcast MIT’s Beer Game Thinking, Fast and Slow by Daniel Kahneman The DevOps Enterprise Journal Reinventing Organizations by Frederic Laloux Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore Command in War by Martin van Creveld Continuous Deployment at IMVU: Doing the impossible fifty times a day by Timothy Fitz Sooner Safer Happier: Antipatterns and Patterns for Business Agility by Jonathan Smart   TIMESTAMPS   [00:11] Intro [03:13] Meet Jeffrey Fredrick [03:54] Why conversations are important [08:03] Why conversations are more important now than 100 years ago [11:02] The Five Dysfunctions of a Team [13:08] Integration [16:33] The need for better integration now [20:18] What is information hiding and why it’s important [26:32] The pace of change moves the trade-off [31:41] Two important questions to ask [42:17] The system of fast and slow [48:25] Selection bias [51:07] Thank you from Gene [52:13] Jeffrey’s significant a-ha moment [59:45] Injecting change [1:06:24] Structure and dynamics [1:12:44] Command in War [1:23:39] Complaining about a feature factory [1:25:40] Standardized work and integrating feedback [1:22:21] Two elements of information flow [1:36:49] Insights on peer programming [1:43:54] Learning more and learning earlier [1:45:55] Is there something missing? [1:48:50] Contacting Jeffrey Fredrick [1:49:55] Outro

Let's explore three key insights from CROSSING THE CHASM by Geoffrey A. Moore. This book is about how to market and sell disruptive products to mainstream customers. This includes any product or service that causes customers to have to change their behavior in a significant way.  If it breaks with the status quo, or alters the normal routines of your customers, then it's considered disruptive.If you're an entrepreneur, marketer, product manager, or anyone else offering a market disrupting solution - review this book summary of Crossing The Chasm by Geoffrey A. Moore to decide if the book is right for you.Want to leave a COMMENT or watch the VIDEO edition?► https://youtu.be/r_NE-EQ9tp8WANT TO PICKUP A COPY OF CROSSING THE CHASM?Buy It On Amazon ➜ https://www.amazon.com/dp/0062292986/THE 10 BEST BUSINESS BOOKS

Today Matt is joined by Geoffrey Moore who is an author, speaker, and advisor who splits his consulting time between start-up companies in the Wildcat Venture Partners portfolios and established high-tech enterprises, most recently including Salesforce, Microsoft, Autodesk, F5Networks, Gainsight, Google, and Splunk. Matt & Geoffrey talk about his book Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. Tune in for this very insightful conversation with practical business tips you can use in your daily life.

On this episode, host Brett Lyle is joined by Health Care Visions President Steve Athey. Steve has spent more than four decades in EMS and 30 years as a respected industry leaders and consultant. They discuss the differences between leading with and without titles, the power of influence and how time has affected the effectiveness of varying leadership and management styles and strategies. Steve offers some insight into his years of market research and leaves you with some powerful words of wisdom.Resources mentioned: Crossing the Chasm by Geoffrey A. Moore; Go for No!: Yes Is the Destination, No Is How You Get There by Andrea Waltz and Richard Fenton; Course: The Science of Well-being, led by Dr. Laurie Santos of Yale University via Coursera.Welcome to Emergent Leadership where we connect with passionate leaders who just have to share their stories, perspectives, and most importantly, lessons learned.The need is urgent, the events are critical, and the you of tomorrow is just an episode away!Join the conversation: If you have a leadership topic, experience, or lesson learned you would like to share or hear more about, send an email at brettlylecoaching@gmail.com or use and follow #emergentleadership to join the conversation. You can also connect to Brett directly through LinkedIn or follow her journey on YouTube. 

From BP to BNP Dean has built a career in Business transformation and shares his insights and experience on what works to be a successful agent of change.Dean explains how to win hearts and minds of people from the C Suite and across the business, Silo busting, managing change resistance and reducing the amount of induced schizophrenia! Also, why the Annual report is the secret weapon in change.Great fun to make and full of good thingsBooks recommended by Dean:* Crossing the chasm by Geoffrey A Moore.* What you do is who you are (How to create your business culture by Ben Horowitz* The hard thing about hard things by Ben Horowitz* Corporate Finance For Dummies by Steven Collings* The Innovators Dilemma by Clayton Christensen#transformation #governance #changehttps://agilitybynature.com/contact-us/ Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Carlos, mais conhecido como TK, fundou a Matera há mais de 30 anos. A empresa é referência em inovação em plataformas de open banking, conta digital e pagamento. Atua no desenvolvimento de tecnologia para o mercado financeiro, fintechs e gestão de risco. Hoje, o empreendedor faz parte do grupo do Fórum do Banco Central, que discute e opina sobre as novas medidas do setor financeiro, como por exemplo, o recente anúncio do PIX e os testes de liquidação para funcionalidade das operações, liderando essa grande transformação que vem se acelerando com a covid-19 no mercado de meios de pagamento. A Matera recebeu esse ano seu primeiro aporte de investimento. Foram cerca de 100 milhões de reais da Kinea Private Equity. Alguns temas do episódio: * Os aprendizados de um empreendedor com mais de 3 décadas no mercado * Como o PIX e a regularização do Open Banking irão afetar o mercado num geral * As vantagens e competitividade que o PIX trará para empreendedores brasileiros * As preocupações por trás desse inovador método de pagamento * Como diversos segmentos de empresas poderão se beneficiar do PIX Livros que foram citados no episódio: * Geoffrey A. Moore: https://j.mp/33aibKb * Steve Jobs: https://j.mp/3lR1MCy * Marc Benioff (Sales Force): https://j.mp/3bnMKzH * Larry Ellison (Oracle): https://j.mp/2QPLdcb * Andy Groove - High Output Management: https://j.mp/2GpysD3 * Steve Wozniak: https://j.mp/2QTbu9C * Bruce Dickinson: https://j.mp/3jKs8Vb * Spin Selling: https://j.mp/3brM8sx Caso tenha gostado, adicione o Na Linha de Frente em seus favoritos e seja notificado(a) dos próximos episódios. Conheça a EqSeed, a maior plataforma de investimentos online em Startups do Brasil: site: eqseed.com/ blog: blog.eqseed.com/ linkedin: linkedin.com/company/eqseed instagram: instagram.com/eqseedinvestimentos/

Confira o bate papo com Ionan Fernandes sobre as áreas de Marketing x Vendas, e como ambas têm funções diferentes, mas que alinhadas possuem uma grande relevância para a conquista dos objetivos de qualquer negócio.  Pontos abordados nesse episódios: Conheça o podcast UpTech.  Saiba mais sobre Softplan. As percepções que a área de vendas têm de marketing e vice versa. Quais são as principais diferenças entre essas áreas, os seus principais objetivos e onde elas se cruzam? O que seria de um sem o outro. A importância de um SLA entre marketing e vendas. Pontos necessários para fazer que essas duas áreas fiquem alinhadas. As empresas estão subindo em nível de maturidade entre marketing e vendas  [Famosa] Lista de livros do Ionan  [Livro] Crossing Chasm - Geoffrey A. Moore [Livro] Blueprints for a SaaS Sales Organization - Winning by Design Participantes do episódio:  Romualdo Silva - CEO CRMThink  Ionan Fernandes - Chief Strategy Officer na Softplan Veja também #37 - Jornada de compra [Papo com especialista] 

Peter Peng is the founder and CEO of Jetson, the Shopify of voice commerce. It is voice-first marketplace technology that adds true commerce capabilities to voice assistants such as Alexa and Google Home by enabling multi-step conversations, which allow you to explore a menu or catalog, customize products, and transact them in a natural and unconstrained way. Jetson also enables businesses of any size to easily sell products and services through voice interfaces using Jetson's end to end platform. Jetson is the only voice commerce platform today that has full on turn-key capabilities. Peter has worked at a number of IoT startups, and led the 2014 Google Glass integration into a smart lock platform and as well as the Alexa integration into the same platform. Peter has a passion for taking companies to the next level with artificial intelligence. Connect with Peter Peng Jetson Invest in Jetson with Microventures Facebook Instagram LinkedIn Some of the Topics Covered by Peter Peng in this Episode What is Jetson? How COVID-19 has re-invigorated the Jetson team Why Peter created Jetson Why they started with food ordering and what other industries they have since moved into Figuring out their target customers and creating different types of accounts Where Peter got direction and guidance as he started Jetson The process of getting pre-revenue funding and getting investors through regulation crowdfunding and MicroVentures How Peter views growth and customer acquisition for Jetson Why Peter focuses on being product- and brand-centric Peter's advice for successful sales What's next for Jetson The story behind Jetson's logo How Peter sees the future of AI A typical day for Peter How Peter finds a work-life balance and why it's so important to him Peter's book recommendations What Peter would have done differently looking back Links from the Episode Brandable Square Shopify Delivery.com Amazon Pay Cognitive Code MicroVentures Good to Great, Jim Collins Crossing the Chasm, Geoffrey A. Moore Traction, Gino Wickman

As mentioned in Episode 1 of The Idealcast, this is Dr. Mik Kersten’s talk from DevOps Enterprise Summit Las Vegas 2018 with exclusive commentary from Gene. , In his presentation, Mik dives into the Flow Framework featured in his work, Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework.  Get Mik’s insights on building a foundation for innovation in the software field. Follow along as he breaks down the lessons learned as a leader in tech working with brands like Microsoft and BMW. Find out what they got right and what he says anyone looking to innovate in tech should start doing immediately. This is a perfect followup to Episode 1.  Episode Timeline: [00:03] Intro  [00:52] Meet Mik Kersten  [02:35] The Flow Framework  [03:24] Working at Xerox PARC  [05:29] Epiphany #1: Software architecture and the value stream [06:15] Epiphany #2: How Nokia lost the market it created [08:57] Epiphany #3: Software innovation and tools for transformation [12:33] Carlota Perez and tech revolutions [14:39] BMW, Lean principles  [18:30] Optimizing business value flow in IT [22:24] How Microsoft excelled where Nokia couldn't [25:10] Flow efficiency and moving towards a connected value network [27:42] How they're applying flow framework at Tasktop [29:49] Business advice for developers [31:22] Finding Dr. Mik Kersten  [32:02] Outro    ABOUT THE GUESTS Dr. Mik Kersten started his career as a Research Scientist at Xerox PARC where he created the first aspect-oriented development environment. He then pioneered the integration of development tools with Agile and DevOps as part of his Computer Science PhD at the University of British Columbia. Founding Tasktop out of that research, Mik has written over one million lines of open-source code that is still in use today, and he has brought seven successful open-source and commercial products to market.   Mik’s experiences working with some of the largest digital transformations in the world has led him to identify the critical disconnect between business leaders and technologists. Since that time, Mik has been working on creating new tools and a new framework for connecting software value stream networks and enabling the shift from project to product.   Mik is the author of the book Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework. Mik lives with his family in Vancouver, Canada, and travels globally, sharing his vision for transforming how software is built.     Visit Mik’s Website   YOU’LL LEARN ABOUT Ways to optimize business value flow for IT How fragmented value streams kill productivity. The role proxy metrics and silos play in derailing software transformations. Why project management and cost centered is the wrong model for transforming a business. RESOURCES Slides to Mik Kersten’s Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework The Unicorn Project: A Novel about Developers, Digital Disruption, and Thriving in the Age of Data by Gene Kim Zone to Win: Organizing to Compete in an Age of Disruption by Geoffrey A. Moore Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework by Mik Kersten The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win by Gene Kim, Kevin Behr, and George Spafford Technological Revolutions and Financial Capital by Carlota Perez “Project To Product: Beyond the Turning Point,” presentation by Mik Kersten at DevOps Enterprise Summit Las Vegas, 2019 “How Value Stream Networks Will Transform IT and Business,” presentation by Mik Kersten at DevOps Enterprise Summit London, 2018 “How Value Stream Networks Will Transform IT and Business,” presentation by Mik Kersten at DevOps Enterprise Summit Las Vegas, 2018 Bill Gates: Trustworthy Computing, Wired

Welcome to another episode of Develomentor. Today's guest is Mike Gamson. Mike first joined the Relativity team in 2017 as a member of the advisory board. He got the unique opportunity to get to know the company’s business and team extremely well before stepping up to the role of CEO in 2019. Mike brings over 20 years of recruitment, sales, and product marketing experience to Relativity. In his former role at LinkedIn, Mike oversaw LinkedIn’s Global Solutions Organization (GSO) for its more than 30 offices worldwide, focusing on servicing corporate customers in three primary areas—talent solutions, marketing solutions, and sales solutions. Before LinkedIn, Mike was director of product marketing at Advent Software, a provider of enterprise software for investment managers, where he led the trading and order management business. Mike received his bachelor’s degree from Amherst College.Episode Summary“We ran out of money in Costa Rica. It was from that necessity of finding a way to perpetuate our ability to stay in Costa Rica, that we ended up starting a business, and the business was a restaurant at first.”“I had a lot of insecurity around how my choice of study, religion, and fine arts, would be viewed by the business community. So I did ultimately think that spending some time in a bank would be helpful. And it was helpful both in what it taught me and what it reinforced in me that I did not want to do for a living.”“I found myself in a sales role without any real sales management experience. I had managed a very small team of salespeople for a year, but now I was VP of sales at a company that we thought we had something special, but we didn’t know exactly how big. We didn’t know that it was going be the killer app at LinkedIn that turned into a multi-billion dollar revenue line for the company.”—Mike GamsonAdditional ResourcesLearn more about Relativity, focused on e-discovery https://www.relativity.com/Escape Velocity – by Geoffrey A. Moore https://amzn.to/2FPwUPi (learn about rapid business growth and scaling)You can find more resources in the show notesTo learn more about our podcast go to https://develomentor.com/To listen to previous episodes go to https://develomentor.com/blog/Follow Mike GamsonLinkedIn: linkedin.com/in/mikegamson/Follow Develomentor:Twitter: @develomentorFollow Grant IngersollTwitter: @gsingersLinkedIn: linkedin.com/in/grantingersoll

EP215 - What to read during a pandemic This episode is a list of suggested resources to read for those looking to do some professional development in the commerce space.  (all book links are amazon affiliate links) The episode also features an interview with Rishad Tobaccowala (@Rishad) Rishad’s is the author of “Restoring the Soul of Business: Staying Human in the Age of Data” published by Harper Collins. Additional writings can be found on the Re-Inventing blog. The interview starts at 15:50 of the podcast. Rishad also has an amazing photography feed on Instagram @RishadT. Another book mentioned on this list is Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption – Stephen Dennis. Stephen is hosting a virtual book launch party (including @retailgeek and some e-commerce celebrities) on Tues April 14 at 4:15pm ET, that will include myself and some commerce guest stars. Pre-register here. Here are some always updated resources: A complete list of recommended books for commerce Pros (including a superset of the list provided here, is always available here: Recommended Books. A list of 250 commerce influencers to follow on twitter. That list includes 50 commerce journalists. A list of recommended commerce podcasts. A list of recommended commerce websites and newsletters. Finally, when the pandemic is over, here is a list of commerce events. Here are all the specific resources mentioned on todays show: Personal Development How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life – Scott Adams Win Bigly: Persuasion in a World Where Facts Don’t Matter – Scott Adams Loserthink: How Untrained Brains Are Ruining America – Scott Adams The Catalyst: How to Change Anyone’s Mind – Jonah Berger  Restoring the Soul of Business: Staying Human in the Age of Data, Rishad Tobaccowala  Startup / Entrepreneurship Good to Great: Why Some Companies Make the Leap and Others Don’t – Jim Collins Turning the Flywheel: A Monograph to Accompany Good to Great – Jim Collins The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail – Jim Collins Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers – Geoffrey A. Moore Zero to One: Notes on Startups, or How to Build the Future – Peter Thiel Hard Thing About Hard Things – Ben Horowitz What You Do Is Who You Are: How to Create Your Business Culture – Ben Horowitz The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses – Eric Ries The Checklist Manifesto: How to Get Things Right – Atul Gawande Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader – John Rossman (John was a guest on Episode 181) Extreme Ownership: How U.S. Navy SEALs Lead and Win – Jocko Willink Future Is Faster Than You Think – Peter Diamandis E-Commerce / Retail / Case Studies Sam Walton: Made in America: My Story – Sam Walton I Love Capitalism!: An American Story – Ken Langone The Perfect Store: Inside eBay – Adam Cohen In The Plex: How Google Thinks, Works, and Shapes Our Lives – Steven Levy The Facebook Effect: The Inside Story of the Company That Is Connecting the World – David Kirkpatrick The Everything Store: Jeff Bezos and the Age of Amazon – Brad Stone Reengineering Retail: The Future of Selling in a Post-Digital World – Doug Stephens Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption – Stephen Dennis Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy – Lawrence Ingrassia (Larry was on Episode 207) Movies Glengarry Glenross Boiler Room The social network Girlboss –  Based on Nasty Gal founder Sophia Amoruso’s autobiography #Girlboss Office Space Startup.com TV shows Undercover Boss Shark Tank The Profit SiliconValley Halt & Catch Fire Mr Selfridge Succession Mr Robot Black Mirror Non Conventional S1s – Casper, Chewy  (Retail Roadshow) Shareholder Letters (Amazon, Berkshire Hathaway) Company conference calls – (Amazon/eBay/Shopify/Etsy/Alibaba) Investor Relations Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 215 of the Jason & Scot show was recorded live on Wednesday, April 8th, 2020. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:24] Welcome to the Jason and Scott show this is episode 215 being recorded on Wednesday April 8th 2020 I’m your host Jason retailgeek Goldberg and as usual I’m here with your co-host Scot Wingo. Scot: [0:39] A Jason and welcome back Jason and Scot show listeners first of all we hope everyone is saying safe and enjoying some time with your family as we all go through this battle with the the Coronavirus one of the unexpected trends that we’ve noticed about this fun pandemic self quarantining time is that folks are trying to carve out a little bit of time for professional development. So we thought you know let’s do a show where we talk about some of our favorite books for kind of listeners and starting with kind of the. You know the colonel of e-commerce and Retail where we spent a lot of our time but then also expand out a little bit and talk about more professional development type titles. Sound good to you Jason. Jason: [1:23] Yeah that’s awesome but before we jump into the actual books I just want to get a couple things on record like I’m trying to ascertain how Millennial you are Scott are you a paper book guy or are you ebook / Kendall guy. Scot: [1:37] I am strange I guess so I like to read fiction before I go to sleep because if I read like one of these books were going to recommend before I go to sleep I won’t go to sleep I get so fired up I know that’s probably strange but that’s how my brain works so then so I use Kindle for my fiction reading in the evenings and then most of my nonfiction before working from home full-time I commuted to an office and this is back in those days if you remember so I have about a good hour in the car maybe a little bit longer and I would audible the nonfiction stuff out for some reason, you know that that combination of being on a commute and having it being read really lands well for me and makes a little more engaging. Jason: [2:30] Yeah interesting so your moat so you’re very little Papyrus and your Kindle / audiobooks. Scot: [2:37] Correct yeah are the reason is I’m I read a lot and I don’t know I’ve never been to your house but she came to my house I have like literally 20 but cases full book so there’s a practicality of you know my wife and I are both Avid readers and essentially every square inch where we can put books as full so we had to switch to digital. Jason: [2:56] Yeah no I went through a similar Journey I’m in a condo and I imagine we have less storage space than you I say imagine but I know for a fact we have less storage space than you and. Wait it just like I beloved I loved owning these books and I felt good about owning them but like. [3:18] I just didn’t have the space and then when I travel all the time it’s actually annoying to carry books because if you’re going to finish one that means you have to bring to physical books with you and swept them around. On this on the trip so I kind of have pivoted to only owning books digitally and I’ve actually started this. Economically unhelpful habit what I like to do now is I buy the Kindle version and I buy the audible and for most of the books most of the business books that they have this great whisper SYNC feature where you can. Toggle back and forth between the audio book and the Kindle version and it it keeps you synchronized to the place and, what I’ve found that useful for is if it’s a book on listening to and there’s some super important Point that’s made in the in the audio version, I like to stop the audio version crack open my iPad go to the Kindle and it’s already right what I just listened to and I can highlight that, and then you know Kendall has this great feature where Aggregates all your highlights and notes so so it’s almost like I can do I can highlight text in the audio version of the book which is. Kind of cool in handy. Scot: [4:33] Be cool if you had dyslexia do this where you could say have it read it and then pause it and have a highlight like an audio could you do a voice on voice highlight. Jason: [4:43] Not to my knowledge that would be a cool feature Alexa has good features for listening to audible books but I haven’t if there’s a marker highlight thing I have not experienced it yet. Scot: [4:55] Jeff if you’re listening please take that as a feature request thank you. Jason: [5:00] If he’s listening you know he’s listening so then. Scot: [5:01] Yeah I didn’t want to brag but. Jason: [5:04] Yeah I do I also want to address the elephant in the room before we get into the book list of books we were having this conversation offline a little bit. Are books even relevant anymore like is it the like I feel like for a lot of my career books were super important and it was like you know their books that were. Like really influenced how I did my job and things I learned and we’re super valuable. Today like it doesn’t seem like the best source for for timely relevant information. Scot: [5:37] Yeah yeah into that and then you know attention spans I definitely feel it personally and I see it in my kids the social media has given us kind of these this snack size kind of appetite for content right and it’s increasingly hard to just sit down and open up a three or four hundred page book especially like a business book and then you know things are changing so fast. It is hard to find those books they really stand the test of time so so yeah I agree and then you know so because of that we’ve actually thrown in a couple more you know we probably call this a media show not just books because we have a couple kind of streaming TV shows and movies that maybe kind of were interesting to certain folks that don’t want to sit down with a book be it audio or or paper or ebook. Jason: [6:28] Yeah and that is funny because I am. You know I was thinking about the books I wanted to talk about in the show and we’re going to we’re going to go through a bunch of books I actually built a web page with a wider list of book recommendations and so I was like oh this will be my comprehensive list of all the books I’d recommend someone read. And there are a bunch of books that are some of my all-time favorite books that I actually couldn’t bring myself to put on the list because while they were super important when they were written in 1990 or 2,000 or 2010. You know I don’t think they did stand the test of time and so it was interesting to me like a lot of the books that were quote-unquote about retail I feel like retail has changed so much. Heck retails changed so much from three months ago that I didn’t find that those books held up really well but there were a lot of my hall of fame books about like. Customer psychology and those sorts of things which are Super relevant even though they might be 20 or 30 years old so it’s kind of interesting. Scot: [7:30] Yeah absolutely let’s jump into it. Jason: [7:33] Yeah let’s let’s do it so side note if anyone’s listening in the show on exercise equipment we will put a complete list of all the books in the show notes and I’ll put a link to the website I reference so no need to try to take notes during the podcast and with that out of the way let’s jump in what are you reading right now. Scot: [7:53] Yeah I thought we’d kind of cut them into categories and and since we are talking about you know personal development thought we’d start with that category book I read a couple years ago and I just kind of stumbled on this because I started following his daily Paris group periscopes he does a daily kind of a coffee kind of periscope it’s got out Adams the author of Dilbert. So he’s a cartoonist you may think what does this guy have to do with anything well he’s probably the most, educated cartoonist well I don’t know if cartoonist are educated but he has an MBA he’s an economist he’s got you know a lot of different things there he’s a trained hypnotist oddly enough so he wrote a book called. How to fail at almost everything and still win big I wanted to start with that one because it has two big ideas that I found really interesting. So these things you kind of already natural naturally do maybe but it was cool the way he framed him and talked about him so the two big ideas from that book are this concept of using systems versus goals. [9:01] And and this is super helpful because you know he uses a kind of weight loss example where it’s easy to set you know it’s very easy to say hey I want to lose X pounds and then you fall off that pretty quickly because it go like that is increasingly hard to get to if you get off track it’s easy to throw away that goal an example of a system would be you know I’m going to measure my calories every day and make sure I come out Nets X calories and exercise to get there that’s going to be my daily system and if you can kind of commit to a system it’s a lot easier because you can build it into a day it’s easier to track, and then sure enough you look up and boom you’ve achieved your goal be it weight loss or whatnot this one’s really important because. You know I talk a lot to Young Folks at software companies and things and the question I get is like how do I organize my day and that’s kind of part of the system to is making sure that your so let’s say you’re just starting out in a sales career or something, spend time prospecting spend time managing your pipe and build a system and then improve that system over time and before long, got this really great system for managing your life so that’s a really good one Hill goes into a lot more details, the second framework I really like in that book is this idea of continuing to your life to build your skill stack. [10:21] I have a computer software background and knew nothing about Finance marketing I’ve never taken a, ticket some econ classes but I’ve never taken like the classes you would take for a business degree or an MBA so but I’ve learned all that over the years and you know it’s part of my skill stack now so that it’s this really interesting idea of thinking and visualizing right you want to improve your life and your career. What can you add to your skills fact that you don’t have. The third point in that book that’s really interesting is he talks about one of the biggest skills that you can add to that skill stack as persuasion. [11:00] So Persuasions pretty important so you know I’m an entrepreneur so on any given day I’m having to convince you know an investor to invest in my company an existing investor to invest more customer to do something an employee to do something recruiting an employee every pretty much all my day is persuasion convincing this random guy to do a podcast with me those are just examples of you know things that we’ve that use persuasion for so you know as an entrepreneur I use it all the time but even if I know a lot of our listeners you know maybe you’re working in a larger company as kind of a what I would call an intrapreneur you’re kind of on the digital side of a large company well you actually have a bigger persuasion mountain to climb than I do right because a lot of times you got to convince some dude in a store to give you credit for a sale or fill in a word or whatever it is so so I wanted to also fold in here that Scott Adams has two books on persuasion once called win big lie others called Loser think that’s more recent just came out this year. And then so I strongly recommend does to and then he actually I like his approach this a little bit better than some other folks because it’s very practical and he gives you kind of you know, tips that you can actually start to apply like how to pay somebody in these kinds of things but then once you’ve read that then I’m more technical approach is by this guy that’s considered the Godfather persuasion Robert child Nene. [12:26] His two books are influence the psychology of persuasion and then he has a newer book called pre suasion a revolutionary way to influence and persuade. What’s kind of mind-blowing about, this is what you get your head around persuasion pre suasion is you can actually Prime people to be persuaded faster and easier so that’s kind of interesting there’s actually a step before where you can actually. You get pretty good at persuading people you can get better at doing it quickly by using pre suasion, so those are two that’s kind of a whole class there in that genre of persuasion and the Scott Adams is a really good introduction into this if people haven’t really read on it. Read about it before. Jason: [13:10] Nice I love all of those and it’s funny persuasion I talked about a lot in presentations. And there’s a funny backstory to to the book he was like he was a candidate for his cognitive psychology PhD when he wrote the book and he basically, in his Studies have discovered that we are all hardwired with these cognitive biases. And it dawned on him that evil marketers could use those cognitive biases against consumers and sort of persuade them to, take actions and buy things that weren’t necessarily in their best interest so. Supposedly he wrote the original influence thinking that like you know what have you made consumers aware of these cognitive biases they’d be less likely to be affected by them and so he had this altruistic goal of like informing people so they wouldn’t be, manipulated and the book became a global international bestseller because every marketer in the world. But the book has a manual to use to trick consumers into buying things. [14:17] So I just love that story I’m a big fan of that category 2 and I actually am reading a new book that just came out last month that’s in the sort of. Cognitive psychology space it’s called The Catalyst how to change anyone’s mind and it’s by an author I like Jonah Berger Joan has a professor at Ward and I think and, he wrote a previous book called contagious and contagious was all about like what are the attributes that causes something to go viral and it became kind of a, Bible in the social media space and so this new book, is about how to actually convince someone to change their mind and like early in the book he makes the point that like you know most people’s inclination is to, argue with people or debate with people which is an entirely unsuccessful way of getting someone to change their mind and so he. He works across all these different Industries and he finds case studies with like. [15:19] The FBI’s best hostage negotiator right and he makes the point that hey you think about this hostage negotiator and he’s got to convince. Someone to do something that they absolutely don’t want to do that’s going to have a horrible outcome for them right so give yourself up, and go to prison and so he talks about like the tactics that that negotiator uses and the approach they take, the try to successfully you know have these like super high stress situations come to us more safe, conclusion by getting the the criminal to change their mind and so it’s fascinating and there’s a bunch of sort of practical advice if you really want to change someone’s mind versus just, feel good about arguing with someone it’s super helpful book so I think it’s a good tool to put in the marketing Arsenal. My other recommendation in this category is a new book that just came out this year called restoring the soul of business staying human in the age of data and that’s written by Richard tabaka Walla and I think it was released this January. Scot: [16:29] Hey Jason you know Richard Wright. Jason: [16:31] As a matter of fact I do he’s a longtime former coworker of mine and I actually invited him on the show, so without further ado, please welcome to the show the former Chief growth officer publicists gentleman who was named by Time Magazine as one of the top five marketing innovators in the world and a guy who could get me fired with a single phone call, Rishad tobacco Wawa. Rishad: [16:57] Thank you very much and I’m glad to be here. Jason: [16:59] We are thrilled to have you Rashad you know we did overlap at publicist and a fun fact I don’t know you had a much longer and more storied career their than I have had but I have an annual review every year and I always sit down with my boss, and he asks what my career aspirations are and I say well my ultimate goal is to be Rishad. Rishad: [17:19] Well who are you are you have you lack imagination. Jason: [17:23] Yes I could see how that would be your perspective but my boss is perspective is that I should set more realistic goals. Rishad: [17:29] That’s great. Jason: [17:31] But all joking aside you you’re someone that has done almost every role in boob assist your, super beloved and as you are stepping down from a full-time role at poobah says you’ve had this like I want to call it like a year-long victory tour where I feel like you visited every office and all your old friends and you just have this. Never ending stream of Twitter photos of you with. 10 20 30 year friends that you you worked with that are now all the luminaries and leaders of our industry and it’s like I think it speaks really well to you this enormous network of people you. You’ve cultivated that all these act in public like they love you. Rishad: [18:16] Yes it’s either that or I have to like two pictures over the years one of the two. Jason: [18:20] Exactly well I’ll let our listeners be the judge but I do want to get your book and talk about that but a tradition we have on the show is before we get into that we like to get a kind of brief. Um synopsis of your career and how how you sort of develop the point of view that you shared in the book so can you share with our listeners your background. Rishad: [18:43] Sure absolutely so I grew up in India came to the United States after getting a degree in advanced mathematics to get an MBA at the University of Chicago. And I started my career with a company called Leo Burnett which is that advertising agency. And I thought I’d stay there for two to three years and 37 years later I was still there. The last time my business card said Leo Burnett was sometime in 1994 which is about 25 years ago. I worked in account service on big class like PNG. And then moved into our direct marketing department and saw something called digital in 1994-1995 launch one of our first digital agencies. Then helped launch Stockholm which is what about media companies. And then we merge with another company eventually we got bought by publicist in 2002 which is about 18 years ago. And over the years at Goldman says I helped build the case for some of our digital companies that we bought each digit SI cherries a fish and for the last five six years, I served what was the direct wobblers sort of the board as both the chief strategist and the chief growth officer. [20:03] At about two and a half years ago as Maurice Levy step down and he was the CEO. And I’d work with more recent another gentleman coach actors who are 25 years. I sort of said at some stage I need to do something different and once they were convinced that what I wanted to do was be a writer and speaker. And I could still be related with the company we began a transition which is sort of that to are you talked about. And I am still senior advisor to the group I still have an office my key card still works but I no longer am a full-time employee which means I have no clients to look after. No boss and nobody working for me otherwise still connected in some way to the company and my focus really is writing this book which I began about three four years ago with Concept and thinking about it. And the basic Trend was I was getting a little bit worried. [21:02] That as the world was becoming more data-driven more digital more math driven. That companies were making mistakes of becoming too left brain. And I call that the spreadsheet will be coming spreadsheet driven companies and I believe that successful companies need to combine the spreadsheet which is obviously very important that the data. But combine also that with the story which is the people that culture. The values and and thinking about it over 3/4 years I began to realize that companies that combine the two, what companies that actually did well and companies that tilted either two words the spreadsheet too much like let’s say a Wells Fargo you began to open Fake accounts or like Boeing ship the plane which wasn’t ready. On the other hand if you watch was too much to the right you end up ended up with a company like we work which is all story but total bullshit at least from an economic perspective. Jason: [22:03] It’s a story just not a true story. Rishad: [22:05] It’s not a true story exactly so the whole idea is if it’s all story without a spreadsheet you have we work it’s lots of spreadsheet without a story you’ve got to Wells Fargo. But you combine the two industry after industry companies that combine the two. Not only are more successful in the near-term but their stock price does well and in every sort of stuff and it says compared your Southwest United Airlines or, you know Pixar / Disney to a lot of other companies or Costco to the old Walmart and you began to see that. This this basic belief that was all about that data and math was actually very short-sighted. And in fact heard companies more than help companies and given that I was a digital Pioneer have an advanced degree in mathematics and people think I know the stuff I’m not anti math anti data anti digital anti anything. And so that’s how I read what I wrote for book and surprisingly it appears that I wrote the book for a post covid-19 world so people said you know this was going to happen and I said no. The book is as in fact it resonates even more today than it did two months ago. Jason: [23:21] That is awesome and it’s great that it’s even more topical I still have to imagine from your Publishers perspective it’s not optimal the launch a book when you like can’t fully go on a book tour right. Rishad: [23:33] Yeah well I was somewhat fortunate in the fact that because the book came out on January 28th in the United States and Feb 20th outside the United States and I had started sort of promoting the book. Immediately unlike January 1 as soon as the holidays were over so I got to be on the road actually from Jan 1 to approximately March 7. So I was had good eight nine ten weeks of doing so now we’ve somewhat slowed down but I have one particular advantage. To really one is as you know Jason. When I speak I speak without notes or slides or multimedia which basically makes me a very zoomable Sky possible. [24:25] Speaker and so I’m still speaking which helps on the book tour without actually physically going anywhere. But the second thing that helped you know to a great extent was the fact that my book actually. Resonates with the times that six of the twelve chapters seems to have been written specifically for today’s world like I have a chapter on how you manage workforces. When they’re not all together in one place have a chapter on how you lead when you’ve got tough times and so those two things which is my ability to basically speak without notes and the fact that people are very hungry, in this including our chapter on when you’ve got time how to use it. And also how to upgrade your mental operating system all of which what people are doing so it turned out to be. I wish we weren’t in these circumstances but it’s turned out to be all right but I’m looking forward to going back into the work you know the world out there, and and because I was writing about humans and not about an event in time the book doesn’t age so the fact that there’s a pause in the book tour doesn’t hurt because when it starts it won’t be. Problematic. Jason: [25:42] Be dated at all when you. Rishad: [25:43] It won’t be dated at all if I could be more relevant on the other hand. You know it’s not pleasant to see what we as a society are going through some writing a lot these days and I’m trying to think of the positive side of the troubles we are in. And so the framing some stuff from my book I call this era which I think is so not the Great Recession that we occurred in 2008 2009 but I called this era that we’re about to enter the Great reinvention. Because I truly believe that people are going to come out of this different than when they went in one because. Nothing like this has happened before in my 40 years if I could most people’s lives and which is everybody in the world is affected all at the same time. Which is rare the second is we all are effective for 60 to 90 days, and habits change in 60 days so either you start or stop doing things in 60 days then when you restarted it’s very different and very you know unusual. And so I do believe coming out of this people are going to be looking for safety they going to be looking for society they going to be looking for security it’s going to be a different world and so I’m thinking a lot about that these days. Jason: [27:01] Yeah I feel like another thing I saw you talk about when you were talking, sort of coming in the book on social media that really resonated with me is hey everyone saying we’re working from home we aren’t really this is not work from home this is work under duress. Rishad: [27:18] Yes so the key is this is completely work under duress because you know we have three big challenges and that is everybody who’s listening to this so the first. As long as you’re a human being I think you have these three challenges but it’s sort of differentiates a little bit on you know what your state in life is ETC. The first one basically is we are extremely anxious about own health, help us people our parents our kids our team members so you know you normally don’t work from home with this anxiety that people are dying in the thousands and you could, get that if you go to the grocery store so that’s number one, the second is you basically have this particular area of fear and the biggest fear that we have R2 and most of them are around economic, which is will my job still exists because every day you see companies layoffs, between 10 to 50 percent of furlough between 10 and 50 percent of the employees, so that’s the second one in the third is uncertainty which is when will this end how will this end and nobody works from home under those circumstances where you basically have kids sitting in the house with you. We shouldn’t be there worried about your health what about going to the grocery store water that your job will disappear. Right there is not under any circumstances working from home is basically working under duress. Jason: [28:47] Yeah no I totally resonated it is funny like I like you travel a lot and so when I’m home I often do work out of my home office and free pandemic. I would be super concerned about my family interrupting a work conference or something like that and I if it ever happened I’d be really embarrassed and one of the things that’s been kind of funny about our present circumstances is I have kind of a cute I won’t tell him this but but acute four and a half year old son and now I almost create an opportunity for him to come in and interrupt every meeting because it’s almost expected and appreciated and. Makes me feel it helps me like form a more personal bond with the people I’m interacting with. Rishad: [29:32] So I actually posted something that was it’s a real story and it happens to be the CEO of one of our very large clients. His mate his name is Laxmi under a salon and he’s the CEO of record been Seeker or now known as RB. Which happens to make products like Lysol. His products actually are doing very well there Lysol and they’re like Trojans and apparently you know condom sales are going up in Lysol sales are going up. And he basically there’s an interview with HIPAA The Wall Street Journal and literally the way it ends is his mother he’s living in London with his 79 year old mother, and his mother comes in and says you have not taken the garbage so he stops his board meeting and takes the garbage out. Jason: [30:19] Yeah I love that the. I did want to pick one bone I do have a small bone to pick with you though you you referenced earlier than no slides thing. [30:31] And this is funny one of the reasons that I think of you frequently in my career is because but you do do a ton of, client and public presentations in your you know very in demand public speaker and as you noted. You never use slides I’ve watched you from the the wings a lot and it seems like, you’ve jotted down you know the key bullet points that you want to discuss on a napkin or something and and you walk up there and had this really engaging conversation with the audience and it feels like. There’s there’s less Detroit as between you and your audience and I feel like it really facilitates you, um sort of having a bond with them and it feels more interactive and authentic which is all great, I also do a lot of public speaking and I use a ridiculous amount of slide so a it always makes me feel bad about myself because I feel like. I’m using a prop that you don’t need but but even worse than that, I’m usually doing those slides at like 3 a.m. the night before the presentation and I’m thinking to myself you know Richard went and had a nice dinner had a cocktail use the cocktail napkin to jot down his notes for the presentation tomorrow and got a good night’s sleep and I’m sitting here at 3 a.m. You know trying to find the right image to put into a stupid PowerPoint deck so I. Rishad: [31:58] Difference the big difference is when I see your presentations I enjoy that and I say thank God I don’t have to do such amazing presentation. Because the big difference is while you do have amazing slides you you use them as a backdrop but you speak without you know reading numbers from them or reading words from them, you basically use them as sort of a prop but not as some kind of crutch so a lot of people use things as a crutch you don’t use it as a crutch use as a prop but the two reasons of the two or three reasons that I don’t do the slides one is because it requires work. Oh I just you know I’m down lazy but as importantly when you do slide somebody then says they want to see them and that requires like having a meeting to prepare the meeting which is a bit difficult. But the most important reason and this you can’t do obviously because you share a lot of very valuable information which requires you to have those slides because when I look at your slides this isn’t just like a using slides because you, using them because they actually add to the show but one of the reasons why I don’t use slides and why you actually don’t use them as much as you think you do. [33:09] When you don’t use slides people play the slides in their head so when I’m speaking. Actually there is a slideshow going on it’s sort of like a form of radio it’s like the theater of the imagination and what I began to realize is people think I’m speaking to all of them because they’re visualizing. Their own slide where and that became what I found is very powerful which is not only if it was just that I’m going to save time and be lazy that doesn’t make a good presentation I’d get fired for doing that, it’s because actually if you think hard enough about the audience and you customize it which is what I do. People in the audience that actually played in their own minds I think you wrote everything just for them. Jason: [33:57] Yeah that’s awesome. Scot: [34:00] Jason speaks people close their eyes and envision the slides and sometimes they make kind of light snoring noises. Rishad: [34:08] Yeah but you know what happens is he has so many slides you gotta Clyde’s are so strange, got to have a look at that because you’re seeing this big car wreck train wreck happening and you’re trying to figure out like how is this going to play out that’s what you’re going because you should see a slides they’re almost like. It’s this almost like Van Gogh on drugs. Scot: [34:29] This is fun we get to team up on give Jason her time I like this. Jason: [34:34] In my defense and I feel like you gave me a nice compliment their Rishad which I really appreciate but the in my defense it is true like my sides tend to images that support whatever story or point I’m trying to make as opposed to, actually having the information on the slide and so the one thing I do dread is for your point like when a client or show organizers like hey can you send me your slides in advance or can you do and I’m like, well I can but they would make no sense because they’re not the content like they’re not the story, you know it’s like it’s kind of like asking to see the illustrations from a book without saying the words. Rishad: [35:14] Exactly exactly at that so that that’s out of the way it is and so what are the the you know the fun ways I try to sort of also redo. Just like I thought of rethinking the presentation. You should as you’ve read my book what’s unusual is I read mented the book without people without changing the format of the book so the, it’s obviously available as a book at an audible at a Kindle and everything else but, I sort of thought about that most nonfiction business books tend to only have one good chapter and then somebody just repeats and repeats and repeats, and so I decided to write 12 different books instead of it being a book of essays is actually a theme and the theme is the story of the spreadsheet. That’s I basically said I’ve written the first Spotify playlist of a book where you can basically read every chapter in any order. And as a result people that Amazon are now asking the question how come they don’t have a shuffle mode on Kindle. Scot: [36:14] The other question you kind of outlined companies that are to Excel and opposite in the Spectrum do you have a case study of a company that kind of does a good blend between the two. Rishad: [36:29] Yeah so I would basically say that in every category I select having in almost every category I could name like one particular leader. So in in the world. So the film for me the leader always was Pixar because Pixar basically told amazing emotional stories using state-of-the-art technology. I basically think about it pizza delivery it’s Domino’s, right the improves their Pizza they basically read the very thought of themselves as a Distribution Company or logistics company that delivers pizza. But they really want to own the entire category of pizza so they’re willing to give you a coupon for Domino’s anytime you buy any pizza so now if you go to a grocery store and you buy a pizza you have think about dominoes, which is absolutely brilliant in Airlines at Southwest compare Southwest to United and I believe that the most. For many years it was one of the most underrated technology companies don’t of course that was not underrated was Adobe so if you look at the decisions that adobe made in Adobe right now is the second most valuable Enterprise technology company after Microsoft. [37:40] And so categoria and many see these leaders and I know some of these folks who lead these companies they have these amazing people who combine the spreadsheet on the story and they and and and and often it is leadership that makes the difference if you think about Microsoft. For 10 years its stock price went nowhere and Steve Ballmer yelled and screamed Windows Windows Windows. Write it it stack ranking math machines and everything. In such an ideologue basically came on he gave everybody the spoke growth mindset he talked about basically a becoming a learning organization versus a know-it-all organization, you focus basically on business primarily, right and productivity he got out of a lot of the consumer business with the exception of Xbox and and in effect, and he got rid of the windows Division and the stock price went up fourfold in 3 or 4 years. And he’s a much more Humane boss with a company that is much more people oriented. But on the other hand it’s results are better than anybody’s. And so you know whenever anybody tells me they make decisions with numbers I tell them two things one is you are not human being because humans select with their hearts they use numbers to justify what they just did, and if you work in marketing and tell me you make all the decisions with numbers are in the wrong World on the other hand if you do make all your decisions with numbers and let’s see working in the world of. [39:10] Finans sooner or later you’re not going to have a job because AI does a much better job with numbers and computers do a much better job with numbers than human beings so anytime you make it you saying it’s all about data or All About Numbers my stuff is don’t be silly and for most companies do with the exception of a few like an Amazon a Google or Facebook and a few others. Data is very important but I sort of defined data is electricity. Which is it’s so important that you can’t work in the future without electricity but on the same hand almost no company differentiates Itself by through its use of electricity I don’t see a company saying I use electricity better because I’m better. Different better and so there’s this confusion and that was one of the reasons I wrote this book but it’s it’s kind of remarkable because it’s you know I found that. [40:00] Because the focus is it still help people think see and feel differently about how to grow themselves their teams and their company, that it is resonating with all kinds of people CEO CFO CMOS young people because part of it is it’s training on how to think, and we have forgotten how to do that so big part of this book really is a, you have amazing potential and I call everybody a leader but here are some things that people may have never taught you and you may want to think about and that’s probably why I think people should read the book, which is it will make you more productive as a CFO of a company just bought 300 copies for every employee in his company and I said you’re a CFO what you buying this book called the purpose of business and all of that, he said when I read it and two of The Twelve chapters maybe five percent more productive I decided therefore, that each of my employees will become 10 thousand dollars more productive so what the hell your book will be cause 20 bucks by. Jason: [40:58] Yeah and that absolutely is one of the things I love about the book as I feel like in my day-to-day life, my colleagues and my clients get like really focused on The Shining baubles right like everything’s about the new marketing tactic or the new ad unit or the new e-commerce platform or whatever the widget is and it. In the long run it feels like all of those things. Are only 10% of the business problem and the other ninety percent of the business problem is the people behind those tools and how they work together and how they collaborate and. Um and I feel like your book is a lot of super practical advice about improving the 90%. Rishad: [41:40] Yes and explains what and how to frame the 10% and because I know that 10% so well I can talk about framing that 10% and then focusing on the 90 because I truly believe there are only two ways to change a company. And that is to basically either change the people or upgrade the people mind sense right everything else is a press release. And we don’t play enough attention to that so this basically says a year so you pay attention which is if you get upgrade the ninety percent of the people, how they work the talent the skill sets the company will do better it’s not different than you know world class sports teams usually world class sports teams have a disproportionate share of talent, and then they have a coach that make sure that they work together and not at counter purposes and they win. Jason: [42:29] Yeah the that is terrific on the flip side though I feel like one of the challenges with your book is because it has these twelve chapters and there, they’re sort of very varied in topic it’s your book is really annoying to summarize. Rishad: [42:45] Yes that and that’s part of the the two parts of the book that is sort of annoying which is what it’s as hard to summarize the way I’ve basically summarized it is it help you think see and feel differently about it to grow yourself your company and your team which is number one, and number two I would basically say is it basically says that for to succeed you have to come by. Everything you know about the left brain part of you which is the spreadsheet out of you and combine it with the story part, add depending on the situation that combination can be 75 30 25 or 25 75 or 50/50 it’s never hundred zero. Jason: [43:26] Yeah. So Rishad apologize we are coming up on time but I do want to let our audience know about one other important Rishad fact. And that is that, in addition to being a great business leader and now author you are very accomplished photographer and it seems like you you use your opportunity to travel all over the world to capture these, amazing landscape and Architectural photography wherever you go. Rishad: [44:01] Yes it’s one of the key things which is you know in fact I mention it there’s a chapter in my book on how to use Stein. And you know one of the key things is I look at photography as a way to see the world differently but also to remember that it’s passing Us by. Which is one of the reasons the opening line of my book is time is the only thing we have, and these days we now truly recognize that time is the only thing we have whether we have too much of it or we are worried that we will die and have too little of it. Jason: [44:33] Yeah I feel like in a pandemic there’s two kinds of people there’s working parents that have none of it and then there’s there’s empty-nesters are people without children that like suddenly have discovered some more of it. Rishad: [44:45] Absolutely absurd. Jason: [44:47] Rishad speaking of time we have sort of ran out of it but I’m thrilled you are able to drive by and I can’t wait for this pandemic to be over so you can get back on the road and you can update your Instagram feed. Rishad: [45:00] Absolutely but thank you again thank you for your audience and thanks to both of you all bye. Scot: [45:04] Thanks for Sean unfortunately I have not read your book but it is on my list and coming soon. So the next category that I wanted to jump into is what I would call start-up entrepreneurial books and again you know this is for my entrepreneur buddies out there most impressive read them but if your intro preneur I think there’s a lot you can pick up from these so I want to start with some of the classics so one of my favorites and I go back to this one probably once every two years just to kind of. Remind myself of some of the concepts is good to Great by Jim Collins, he’s kind of a recluse and he was just recently did a little PR tour so there’s some podcast he did one with see you do it with Tim Ferriss and they do Joe Rogan no I don’t think he did but he did a couple podcast that were were just outstanding he has a little addendum to the book called turning the flywheel where he talks about evidently apparently, he helped to Amazon deliver develop the flywheel that we all talked about all the time and he has a lot of really other interesting examples of flywheels in that little short book. [46:14] This one actually spoke in the same conference with him recently and unfortunately he has passed away in the last year and this is the innovators dilemma by Clay Christensen this one for the longest time I couldn’t understand the early days of e-commerce why big companies were acting the way they were like it was so clear to me that this was going to be the thing and they’re like yeah we’re just going to Outsource this whole thing and it’s going to be a small part of our business and I’m just like. [46:38] Wanting to shake them and say my God can’t you see this is going to be the future and I didn’t understand of have a way to put that into you know understanding why these big companies were so hard to move and then the innovators dilemma came out and I was like this guy totally nailed it he totally just makes a lot of sense now to me another classic one and again for for someone like me that starts these new products and has to figure out all right why isn’t this getting the adoption I want it to how do I how do I. [47:07] Get up that curve is called crossing the chasm and that’s a really good one for any any kind of a start-up any new product that you have out there it’s got a lot of kind of great ideas for every every adoption curve has this dip in it how do you get across that tip that’s the chasm. [47:25] I think that’s Jeffrey Morris all right yep and then so those are kind of what are called Old chestnuts so totally stand the test of time you can pick them up today and they’re so extremely relevant some of the more modern ones there’s one called 0 to 1 by Peter teal this was interesting because people have a kind of a binary reaction to it I just got a funny it says it’s called zero to one you know most startup people don’t like it but then I found a lot of kind of more General business people love it so that’s interesting I’d be interested to hear how readers react to it what am I one of my challenges has been there’s not a lot of books for startups when you get past like a hundred people there’s tons of books for how do you find product Market fit and like the early days of the startup but there’s you’re having historically been a lot of what do you do when you get to kind of like 10 million and a hundred people how do you get 200 million or a billion and this is where probably my most, my most favorite modern book by Ben Horowitz is called the hard thing about hard things and it’s with the first books I found we’re actually kind of explains all the stuff of how you’re going to feel problems are going to hit when you get to like them employee number 200 and all the things you need to do to push through that so that’s one of my favorites. [48:43] Speaking of that earlier stage you know I think I’ve practiced that this, got put into writing as Lean Startup so how do you how do you get something out and get feedback faster that’s pretty much a staple because agile software development is worked its way into all aspects of companies now but at the time it was kind of a weird thing to Think Through. Um it spiffy we have to implement a lot of processes and procedures more so than I’ve ever had to do in any other company so there’s a book They’re called the checklist Manifesto that I found absolutely helpful and then Ben Horowitz just recently came out with a new book that’s kind of moron company culture which is really good what you do is who you are and then one of the last ones in actually want to add another one. [49:29] Is Think Like Amazon we had John Rossman actually on the podcast and I go back to that, there’s a lot of cool Amazon isms in there that I’m using on a daily basis like this concept of a two-way door of if we make a decision let’s be able to get out of it, and I found that a really useful framework there’s like 10 or 20 of these in that book for me that are really helpful to help explain to someone why we’re doing what we’re doing and why would you why would you try this if we just have a plan for I’m doing it well here’s why we don’t want to get stuck on the wrong side of that door for example the other one is Extreme ownership I’m doing this from memory and this is by Jocko will will Nick ex-navy seal my partner is 50 is an army guy and you know when I first read this at kind of it’s all about you know being a Navy SEAL and going out and killing people your kind of like well what’s that have to do with business, and but you know increasingly especially in these times when it does feel like we’re under Fire, I found that a lot of the concepts and that one are really really good and he has a great podcast to Listen to If you want to get super fired up and like where if you’re having a down day and you want to watch some of his YouTube stuff that’s really really good content to kind of get you out of a little bit of a funk or depression. How about you Jason. Jason: [50:56] I think he’s got some Jocko has a couple extremely highly regarded appearances on the Tim Ferriss podcast as well. Scot: [51:05] Yeah yeah absolutely and he’s on Joe Rogan all the time as well. Jason: [51:09] And then for listeners that are following the John Rossman was on episode 181 talking about things like Amazon. Yeah so that’s an awesome list I am reading another book that I would kind of put in this category. The came out this January called future is faster than you think and it’s by this guy don’t. Knew nothing about Peter diamandis and I don’t know if I’m pronouncing his name properly but this is a topic that you and I talked about a lot it’s this this concept of exponential growth. And how everything particularly in technology is getting adopted at a much faster rate than ever before and so it’s kind of. A framework for thinking about how. How to operate in a world in which the future is coming at you faster than ever before and so you know it’s like as we’re doing this podcast Disney plus just got its 50 millionth subscriber right and. Five years ago it took Netflix much longer to get 50 million subscribers and you know way before that it took HBO much longer to get 50 million subscribers so, just kind of a interesting helpful book to sort of help you think about running a business in a in an accelerated world that’s growing at an exponential rate. Scot: [52:37] He said one of the founders of Singularity University with Ray Kurzweil they’re biffle’s. Jason: [52:43] Yeah hence the his hands his love of exponential growth. Scot: [52:47] Yes absolutely it’s kind of interesting because I you’ve seen me talk about this tonight I lead with that example A lot of times of exponential growth and how we’re not used to it it’s really interesting in this world of viral contagions that there is a bunch of people that just can’t get their head around exponential growth. They’re like you know well .01% what does it matter you’re like well you know if you keep moving the decimal every other day that’s a pretty quickly. Jason: [53:16] Yeah I think unfortunately a lot of people are learning about exponential growth in the context of the pandemic right now. Scot: [53:22] Yes yeah the the hard way cool anything else on the general books Journal business set. Jason: [53:30] No I have a longer list again I’ll put on the on the web page but that you know that I think that’s a great great list for now. Scot: [53:39] Cool so then the third category we wanted to talk about is what I would call kind of e-commerce retail digital retail payments and that kind of thing this category I found the ones that hold the better test of time for me and our little more engaging or when I would call business biographies so one of my favorite in the world of retail is Sam Walton made in America this one’s hard to find because it’s out of print so you have to buy it kind of used but it’s really good it’s got a lot of great stories about how CM would just fire around America and you know be over some City and be like we’re going to put the Walmart there anyways in this little. [54:19] Kind of I don’t know what kind of plane it was but and then you know sure enough they would build a Walmart there so that’s a really good one talks about you know the whole concept of Walmart and how I scaled it up that’s pretty amazing in that same genre Ken langone who started one of the founders of Home Depot he has a book called I love capitalism that’s kind of his life story and it talks about. How you used to work for a hardware store and there could be a better way and did the big box thing and it’s really really a good history of retail and you know, just like Sam he’s had a very rich kind of post Home Depot business life also and then as we get into the world of e-commerce the perfect store which is, about eBay from Adam Cohen that was a bit old but still holds up pretty good I think the eBay story is really interesting from a Marketplace perspective the good Google case studies called in the Plex the Facebook one that I recommend is called the Facebook effect, it’s not a salacious as a lot of the other Facebook ones it really talks more about you know the iterative way they built Facebook. [55:27] The best kind of the go to Amazon book is called the everything store, my good friend Brad Stone you can actually find my name in that book if you want to go little spelunking there, and then a bird to little bird told me Brad’s working on maybe either updates that book or a new book so I’ll be kind of watching for that so much happens with Amazon your, but of course regular listeners know we spend half our time talking about all the new stuff coming on Amazon that it’s hard for him to keep that up and then Doug Stevens who is speaks it a lot of the events we go to has a really good book in the world called in the world of retail called re-engineering retail that, I think is interesting and kind of talks more about experiential kind of retail and a lot of the topics you talk about Jason. Jason: [56:16] Yeah yeah for sure all good ones the it’s funny I read a ton of business biographies, and I love reading them I do feel like some of them have these like. Pearls that are Evergreen and some of them are like super interesting at the time but I’m not quite sure have as much legs. [56:40] So you know it is a little interesting but you know other business biographies that I’ve read recently you know not too long ago we had weary and Gracia on from the billion-dollar brand Club, um which is cool because it’s talking about a lot of direct-to-consumer biographies many of those stories are not completely done yet so it feels like, work in progress, um another book that sort of loosely a business biography also on Amazon is Amazon for CMOS which is by Kiri Masters, I’m sorry like that but the book I’m reading right now in this category of. [57:23] Kind of like specific retail advice is called remarkable retail how to win and keep customers in the age of digital disruption, and that’s by another guy in our sort of speaker and social media ecosystem Steve Dennis and he’s a longtime executive JCPenney and then later Neiman Marcus, and so I’ve read the book but it actually doesn’t launch until next week so it’s why it’s releasing on April 14th, and because the pandemic he can’t go on a book tour so he’s having a virtual book launch, on on April 14th at like 4:15 in the evening so if you happen to be listening in this episode before Tuesday I’ll put a link in the show if you want to join the virtual book launch, and I will be participating and having a conversation and there’s going to be several other, surprised e-commerce guest stars so it might be a fun way to hang out on Tuesday afternoon if you’re available. Scot: [58:27] Very cool I’ve never seen the virtual book launch so it’s going to be exciting to see how that goes down I’m look forward to seeing how he signs books across Zoom. Jason: [58:35] Exactly. Scot: [58:37] It’s going to be some way. Jason: [58:39] Yeah I’m leaving that testy. Scot: [58:43] And then for those folks that do not want or need if you’ve read all these books already or you’re not into books that’s not your thing this category is kind of multimedia so shows movies streaming anything in that kind of category one of my kind of all time classic business movies is Glengarry Glen Ross you can’t work with a sales team unless you’ve watched this in this is where all these kind of chestnuts of ABC always be closing coffee sir closer closers there’s a lot of kind of sales people language that comes out of this movie and it really kind of. Catcher some does a good job of you know articulating to people that aren’t in sales what it’s the pressure of being a salesperson can feel like and of course it’s Amplified like like nothing else in the stakes are much higher than in reality but it’s pretty interesting how they do that another fun one is Boiler Room same kind of a thing Wall Street you got to put that in there, classic Michael Douglas Wall Street The Social Network. That’s a really good one to kind of see a dramatization of how Facebook was created at the music and that is exceptional this is one that I find a lot of people haven’t seen it’s called girl boss and it’s on Netflix it’s a Netflix original. It tells the story of how a retailer Jason you got to help me out with her name Sophia Amorosa Zurich. Jason: [1:00:07] That sounds right to me yes. Scot: [1:00:08] Yeah okay so she started this this apparel e-commerce site called Nasty Gal and fun fact it actually started out as an eBay so she started as an eBay seller this is really cool because it kind of shows this and I’m really super familiar with this life cycle because, it might company started a channel advisor we have like thousands of customers like this where you know it started out as she she wanted to make money to go buy something so she started collecting vintage stuff finding it and selling it and then suddenly you know you look up and your apartments full of boxes in your you got a seven-figure eBay business and then she kind of graduated out of that into a retail facility and so that did a really good job kind of showing that lifecycle that that’s really common for a lot of how a lot of e-commerce businesses are born you have to watch office space that’s kind of a classic comedy around kind of what life in the office is like Jason is a consultant I feel like you. You live that every day effectively and then another good one is start up.com. [1:01:15] This is kind of a documentary about these guys that started a company and its classic because a lot of times you see this sad situation where these these Founders will get together they’ve never really met each other and then they spend like the next two years just excruciating Lee arguing with each other and ending up with zero so so this this one kind of covers a situation like that and it’s a good warning of if you’re going to start a company pick your Founders a little bit carefully and then make sure you have those tough decisions early versus at the very tail end of the whole thing. On TV shows I really enjoy Undercover Boss that’s kind of a cool way to see it’s so it’s a little staged and. [1:01:58] More than three or four of them kind of get old but you know if there’s a certain business you want to kind of learn more about it’s a good way to do that shark tank is a lot of fun to watch with the family and kind of guests you know it’s a fun thing to see you know hey would you invest in that company and what do you think their evaluation should be um another really good one is the profit this is on CNBC and this guy you know I was going to name wrongly. Jason: [1:02:20] Marcus Lemonis. Scot: [1:02:22] Leah notice he owns Kemper world you probably got better idea. And all pretty much most the Sporting Goods things except for Dick’s right. Jason: [1:02:34] He’s acquired a number of them recently in bankruptcies so again. Scot: [1:02:39] Martin’s Gander Mountain yep. Jason: [1:02:43] There may be more available in the near future. Scot: [1:02:44] Yeah so a lot of his a lot on the profit you know there’s a good diversity of companies he goes in and turns around but there is a fair amount of retail there they’re not big box they’re usually kind of local retailers, how about you Jason and he anything in the multimedia category. Jason: [1:03:02] Yeah so you know. I like to watch a binge watch shows while I worked out and we’ve all had a little more time to exercise lately so I’ve caught up on a bunch of stuff that was in my backlog, um so I just recently finished the last season of Si

Samm Anderegg is on a mission to fix healthcare through his company DocStation. DocStation a software platform for healthcare teams, enabling pharmacists to provide value-based care to patients. Samm talks about his shift from a traditional career path to starting his own company and how his work with DocStation aligns with his vision for the future of pharmacy practice. Mentioned on the Show Refinance Your Student Loans  DocStation The Pitch Techstars PillPack Ohio Pharmacists Association Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore and Regis McKenna Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry by Marc Benioff and Carlye Adler Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins The Hard Thing About Hard Things: Building a Business When There are No Easy Answers by Ben Horowitz Get Started with DocStation Connect with Samm on LinkedIn Follow Samm on Twitter  Connect with DocStation on LinkedIn Follow DocStation on Twitter  Follow DocStation on Facebook  

Paul Cowan, CMO of FreshBooks on how they doubled their organic reach and increased sales after firing their agency: Marketing Scoop Podcast by SEMrush Today we are spotlighting Paul Cowan, CMO of FreshBooks. FreshBooks is the best cloud-based small business accounting software having served over 24 million people. Paul has over 15 years of experience in brand marketing, working in both large matrix corporations and small start-up environments. He has a unique skill set that blends technical knowledge, creative marketing and lateral problem-solving. All with the focus to build business for sustaining success, IPO or acquisition. Paul shared a case study about how FreshBooks doubled their organic reach and increased sales after firing their agency. Key Topics Discussed: - How to build an effective internal SEO team - How long it takes to see results in increased site traffic - How to create a community for customers Listen on Apple Podcasts | Google Podcasts | Spotify | Stitcher Links Mentioned: “I Make a Living” events - https://www.imakealiving.com/ “I Make a Living” podcast - https://www.freshbooks.com/podcast Author Geoffrey A. Moore - “Crossing the Chasm” http://www.geoffreyamoore.com/ SEMrush - http://semrush.com/ Guest, Paul Cowan, CMO of FreshBooks https://www.linkedin.com/in/paulcowan/ https://twitter.com/cowanpkc  FreshBooks - http://freshooks.com/ FreshBooks Twitter  - https://twitter.com/freshbooks Host, Espree Devora https://twitter.com/espreedevora https://www.linkedin.com/in/espree http://espreedevora.com/ Marketing Scoop Podcast by SEMrush is a WeAreTech.fm production. Credits: Produced by SEMrush and WeAreTech.fm * Hosted by Espree Devora* Story produced, Edited and Mastered by Adam Carroll * Editing by Stan Rosario * Team Support by Janice Geronimo * music by Epidemic Sound

Hypergrowth is something to be proud of, but… It can also be really distracting with 20+ problems cropping up at once. Hypergrowth, unfortunately, is known for having such a fast pace that you can't possibly juggle that many balls at once. In this episode, I interview Tarik Sehovic, Growth Manager at Clearbanc, about 3 practical techniques for sustainable hypergrowth. What we talked about: Spending 10% of your week on creative thinking Having a foundation in place before you decide to scale Lessons from Crossing the Chasm How Tarik went from negotiating a contract to onboarding in 2 hours Check out this resource we mentioned during the podcast: Crossing the Chasm by Geoffrey A. Moore For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, on Spotify, or on our website.

Host Tom Shaughnessy talks to Stan Kladko, Co-Founder and CTO of SKALE Labs. They discuss the evolution of SKALE Labs, the decentralization of finance and social networks, and the current state of artificial intelligence. This builds on our previous episode with SKALE's CEO and Co-founder Jack O'Holleran.  Episode Highlights: Stan Kladko did his PhD in Germany in physics and moved to Stanford and Silicon Valley.  Stan joined a past start-up and raised about $50 million but it wasn’t making money.    Stan Kladko was introduced to Jack O'Holleran, the other co-founder of SKALE  Cryptocurrency is still not totally popular in 2020.  “Crossing the Chasm” is a book by Geoffrey A. Moore about going beyond early adopters with technology.   SKALE Labs is looking to be a competitor with Google and AWS.  Decentralized social networks are increasing in demand from younger users.  We need to get people to utilize decentralized social networks.   Are people going to build out their own data centers eventually?  People don’t realize how vulnerable things are in the crypto space.  Stan Kladko shares his opinions on whether companies can decentralize over time.  You can’t just build a solid system on algorithms.   SKALE has been coding nonstop for about two years with 9000 commits in their source code, with between 10-15 engineers.  They are looking for people to stay and use their service for at least a year.  An effective use of SKALE’s services are inside private enterprises and replacing Oracle.  AI is currently very centralized.  Neural networks are affecting our lives by telling us what to buy or read.  The hardest technical hurdle SKALE has to overcome is fixing bugs.   SKALE is looking for contributors and developers.    Key Points Decentralized finance, decentralized social networks, and gaming are popular in 2020.  People are unfortunately very reactive in their choices regarding security and and not very proactive.  When you understand the structure, you are able to create a secure system.    Quotes “The problem is when you are competing with companies like Google or AWS, these huge giants, it is very hard for a tiny start-up to actually sell things because people may like your product. But the question they ask, are you going to be there like next year?” –Stan Kladko   “As a start-up, it is very important for you to understand what the market needs in a particular year.” –Stan Kladko    “To move the technology from early adopters to the mainstream you need to somehow cross the chasm and in the process of crossing the chasm you kind of change things a bit and make some compromises.” –Stan Kladko Support The Show ZenLedger is the official tax software of Chain Reaction for crypto investors and accountants. Get a 15% discount when you use code Chain15. https://bit.ly/3bundEl Check out eToro to Create Your Perfect Crypto Portfolio www.b.tc/etororeaction  Resources Mentioned:  Chain Reaction Twitter: https://twitter.com/chainpodcast Episode with Jack - Skale's CEO and Co-Founder: https://tinyurl.com/ty7f4qc Tom Shaughnessy Twitter: https://twitter.com/Shaughnessy119 Stan Kladko Twitter: https://twitter.com/Stan_Kladko SKALE: https://skale.network eToro Offer: www.b.tc/etororeaction  Book: “Crossing the Chasm” by Geoffrey A. Moore ZenLedger is the official tax software of Chain Reaction for crypto investors and accountants. Get a 15% discount when you use code Chain15.   Disclosures: This podcast is strictly informational and educational and is not investment advice or a solicitation to buy or sell any tokens or securities or to make any financial decisions. Do not trade or invest in any project, tokens, or securities based upon this podcast episode. The host may personally own tokens that are mentioned on the podcast. Tom Shaughnessy owns tokens in ETH, BTC, STX, SNX, RUNE, sUSD and HNT. Let's Talk Bitcoin is a distribution partner for the Chain Reaction Podcast, and our current show features paid sponsorships which may be featured at the start, middle and/or the end of the episode. These sponsorships are for informational purposes only and are not a solicitation to use any product or service.    Music Attribution: Cosmos by From The Dust | https://soundcloud.com/ftdmusic Music promoted by https://www.free-stock-music.com Creative Commons Attribution 3.0 Unported License https://creativecommons.org/licenses/by/3.0/deed.en_US 

Effectively leading a team through an acquisition or merger can be shaky ground to navigate. You aren’t just dealing with merging teams, tech stack, and processes—but also a culture. Your team needs leadership that is open, honest, and transparent about the process. If your company is going through a merger or acquisition and you want to arm yourself with some tools to manage your team efficiently through the process, learn from the expertise of today’s guest, Loïc Houssier. In this episode of Simple Leadership, Loïc and I discuss what he’s learned about leadership, what his mistakes have taught him, and how he managed his team through multiple mergers. With a background in Mathematics and Cryptography, Loic launched his career as a security researcher in France. As his career evolved, he took on management roles in Software Engineering—focusing on Critical Infrastructure of European Administrations—for Orange, Thales, and Naval Group. He joined a startup, OpenTrust, to help with its growth and organize the teams and eventually became the CTO. Loïc joined DocuSign via the acquisition of OpenTrust 4 years ago and is now the VP of Engineering and based in San Francisco. His role is leading the Docusign effort on Mobile, eCommerce and Billing systems. Outline of This Episode [2:42] Loïc’s background in the industry [8:24] Using non-technical skills to influence [12:22] Assign the right task to the right people [16:13] Focus on priorities and don’t micro-manage [20:30] Leading your team through a merger [26:35] Dealing with after-merge changes [30:55] Efficiently scaling engineering teams [35:35] Introducing measurement and metrics [40:33] Books Loïc recommends Operating in different industries help you become a better leader With Loïc’s background as a research engineer in the field of security, he was used to being the voice of expertise in a room. As he moved through different organizations and moved into managerial roles, he worked in areas where he was not the technical expert. It was an eye-opening experience for him. Loïc had to learn to put his ego aside and find other ways to get his teams to listen to him. PerLoïc, “You don’t have to be the best technical person in the room to make a decision”.  Armed with the knowledge that he wasn’t always going to be the expert, he sought to find ways to learn to listen to his team. Even without the technical knowledge, he could help solve their problems and make decisions. Loïc encourages you to try something completely different than your area of expertise for the humbling experience—and learning lessons—you’ll get. The higher up you move the more you have to rely on your non-technical skills to influence, communicate and get things done.  Mistakes can be a catalyst for growth When you take on a management role you quickly learn that everyone is gifted differently. Some people, like Loïc, are more outspoken and on-task go-getters. Other people can be quiet and painstakingly detail-oriented. Loïc experienced this firsthand with a team he was assigned to for a government project. He assigned a team-member a task that he expected to take a couple of days. But it took almost 4 weeks for him to submit the requested document—after being asked for it multiple times. Loïc went to his superior, fuming, stating there’s no way he could continue to work with someone who wasted his time. After explaining the situation to his boss, his manager flat-out told him that the mistake was his. He had assigned the wrong task to the wrong person. Loïc learned that as a manager, his role was “Not to change people, but to understand how people are efficient in their own way and give them the work where they will be successful.''  The team member that he struggled to understand? Loïc placed him in a role that was a much better fit—managing configuration management. He excelled in the role and did amazingly well. Loïc learned you can’t be quick to judge people who are different. Instead, you must take a step back and approach the situation through a different lens. You may yield unexpected results.  What Loïc learned about managing people through a merger When a company is acquired and your team is about to be integrated into a new culture, it can be disruptive. If you’re in a leadership role, it can be difficult to navigate the changes while keeping your team calm and collected. Loïc has learned that your #1 priority needs to be setting clear expectations as soon as possible. When people don’t have clarity about their ongoing role it leaves room for fear. This can lead to friction between the merging teams which in turn leads to a lack of efficiency.  You must aim to be as transparent as possible. Tell your team why the business is being acquired—were they looking to complement their software? Add to their tech stack? Perhaps the acquiring company was looking for a marketing asset? Stay apprised of the situation so that you can communicate with your team and alleviate any concerns that may have.  Dealing with implementing changes post-merger Whether your team is prepared or not a merger comes with significant change. As you’re leading your team you must help them embrace the change—not fight it. The team might need to learn a new system or process. They may even have to change what instant messaging platform they’re using. Although change can be frustrating, encourage them as they’re integrating. Sometimes you must accept changes that aren’t optimal for your team for the good of the company. Loïc also noted that your team needs to have a sense of purpose, a mission. It isn’t just about integrating into the new company but making sure they are bought in and invested in the vision of the new company. People need to belong to something bigger. If you can effectively help them connect with a vision, it can also help to lower turnover as the two teams become one.  Loïc and I talk about efficiently scaling teams, the process of innovation, and introducing metrics and measurement. Be sure to listen to the episode for the whole conversation! Resources & People Mentioned BOOK: Zone to Win by Geoffrey A. Moore BOOK: Bad Blood by John Carreyrou BOOK: Creativity, Inc. by Ed Catmull and Amy Wallace Connect with Loïc Houssier  LinkedIn Twitter Connect With Christian McCarrick and SimpleLeadership http://simpleleadership.io/ Christian on LinkedIn Christian on Twitter: @CMcCarrick Subscribe to SIMPLELEADERHIP onApple Podcasts, Google Podcasts, Spotify, Player FM, TuneIn, iHeart Radio

What you will learn in this episodeHow to learn from your business failures Lessons from relying too heavily on Facebook ads Influencer campaigns don’t work for every ecommerce campaignLessons on how to tell your brand story in a single post Engagement on Instagram means nothing unless it translates to sales Marketing advice to business owners who are just starting an ecommerce store How to learn new marketing skills User experience – the balance between simplicity and accuracy How to introduce technology into industries that are reluctant to change (you need to be naive + stupid + throw in a bit of ego :)Why Zoltan wouldn’t outsource tech again  Resources mentioned in this episodeEric Phu – Co Founder at Citizen Wolf1 in 3 pieces of clothing made every year goes straight to landfill, often with the tags on. The brand that made them can't afford to dilute their brand by selling at a significant discount. So I'm talking luxury brands or they're burnt. There's an identifiable percentage of Sweden's power that comes from burning H&M clothes.FishburnersCitizen Wolf Sydney shopfront @ 2 Steam Mill La, Haymarket NSWCitizen Wolf Instagrammaggie.the.goldie on Instagram Sydney Golden Retreiver Meetup :)Zoltan’s magic fit algorithmEarth Overshoot DayShopifyMailchimpSendgrid15 minutes with a dog increases your serotonin levels by two to three times.The Business of Fashion Book RecommendationsCrossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by by Geoffrey A. Moore (Author), Regis McKennaThe Five Dysfunctions of a Team by Patrick Lencioni What business you would build on Mars?So, I was thinking about this and there's a lesson that I like to think about from Levi Strauss actually who made a lot more money than anybody mining gold ever did right. And as the old adage, you don't mine the gold, you sell the shovels. Or in this case, the jeans that they were wearing. So I tried to apply that Mars and I was like, "Well, what would that be?" And I guess it would be starting a business that provides the tools for people looking for water on Mars because there is water there and we need if you're going to make it habitable village or city, we need to solve it. And it's much easier to extract it probably than get it from any other means. So yeah, I don't quite know what that would be but I guess I've got nine months on the rocket ship to figure it out and talk to the scientists that know. Get in touch with ZoltanCitizen Wolf websiteCitizen Wolf InstagramZoltan on LinkedIn To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

Open Sourced Workplace Presents: Zone To Win - Geoffrey A. Moore Aritlce Link: https://www.opensourcedworkplace.com/news/zone-to-wine-geoffrey-a-moore Narrated By: Alek Dincoff To see the written article or others like this, visit opensourcedworkplace.com You can find Alek Dincoff on Linked or as a service provider on Open Sourced Workplace.

DS113 | How he started from his Apartment to building Multimillion loan ventures for Multifamily investors  | Blake Janover Learn How to Get Started in Real Estate? Go to www.Dwellynn.com/lwa As the CEO of Janover Ventures, Blake Janover oversees the capital markets advisory, equity placement platform, digital and technology strategies for Janover Ventures and its family of sites including multifamily.loans, commercial real estate.loans, hud.loans, cmbs.loans and dozens of others (visit janover.ventures/brands). He is an honorary member of the 2019 Forbes Real Estate Council and is regularly published in Housing Wire and other industry trade-journals. Throughout his career, Mr. Janover has overseen the underwriting and origination of billions of dollars of commercial, multifamily and residential real estate loans with a core competency in FHA insured debt, GSA financing, CMBS loans, bank, debt fund, and other similar vehicles. He has run lead on LP equity syndications and advised on secondary-market bond-pricing negotiations. Additionally, he has advised borrowers on hundreds of multimillion-dollar real estate transactions, including complex, multi-layered capital stacks and the re-positioning of large multifamily, hospitality and assisted living portfolios. Mr. Janover’s recent ambitions involve making himself obsolete. Part of the Janover Ventures mission is developing a series of tools to create a self-service model for commercial and multifamily borrowers and sellers (IS), ultimately eliminating the need for traditional commercial real estate brokers, financial intermediaries, underwriters and processors. By leveraging neutral networks and intelligent underwriting and pricing models, the services will drive costs down while providing superior execution and transparency to the individual client (individual or institutional). SUBSCRIBE and LEAVE US A REVIEW on iTunes: http://getpodcast.reviews/id/1256786108 Get your free book: www.audibletrial.com/dwellynn Contact Blake:  hello@multifamily.loans Content mentioned: Crossing the chasm: Geoffrey A. Moore Follow Ola [www.instagram.com/oladantis] @OlaDantis for all other social media Send me a DM when you follow so I can say hi! www.InvestWithOla.com

På kort tid har många snabbmatsställen ökat sitt utbud med köttfria alternativ. Vad är det som gör att den klassiska hamburgaren utmanas av plantbaserade alternativ? Beror det på klimatförändringarna, djurhållningen eller den egna hälsan? Dan och Philip ställer sig frågan om trenden med plantbaserad snabbmat blivit mainstream. I dagens avsnitt får du höra vad den professionella kocken och entreprenören Sebastian Schauermann från Taku-Taku tänker om vego-trenden och veganturismen som ökar trycket på hans restauranger. Du får även tips om böckern Crossing the Chasm av Geoffrey A. Moore och The Innovator’s Dilemma av Clayton M. Christensen. Även teorin kring Innovation of Diffusion tas upp som ett exempel på vart i vegotrenden vi befinner oss.

Your job is not simply a means to an end, a way of putting bread on the table. What if we looked at our jobs more as a way of expressing our creativity? This may sound like a radical idea, but as today’s guest explains, it’s not only possible but essential that we design an extraordinary employee experience that unlocks the potential of our people. Vanessa Shaw is the founder of the global community group the Workplace Lab, which is a welcoming environment for HR and talent leaders looking to discover how to innovate the employee experience. She supports leaders to bring empathy and creativity into the workplace, whether working with the United Nations, West Point cadets, or tech giants in Silicon Valley. Vanessa strives to help people answer the fundamental question, “Can my job be an expression of my creativity.” In our discussion, Vanessa sheds light on why creativity is an essential part of not just feeding our own needs but also for developing a thriving and supportive workplace. Indeed, supporting our creative side is one of the most powerful antidotes to stress. We also take a deep dive into the concept of “design thinking” and its role in engineering cultures.   Throughout, Vanessa discusses the shifting landscape of HR and how managers and leaders can meaningfully implement change without getting overwhelmed in the process. She shares some of the trends and themes that are happening in workplace cultures these days and how these can be implemented in any company to influence the employee experience.  For example, design thinking supports Diversity and Inclusion efforts due to its ability to pull in external voices and create cross-functional collaboration. When we are really close to things that we’ve built ourselves, we are making assumptions and often have a biased perspective. Diverse perspectives from different roles, levels in the organization, gender, race, and other perspectives help to test for bias. Solutions designed for one type of employee have serious design flaws because they are not inclusive.  What’s your experience with design thinking? How can HR leaders and managers enroll employees in creating an outstanding workplace culture? Let us know in the comments! In this episode The lie that we need to outgrow our creative inclinations as we mature What “design thinking” is and how it is an integral part of fostering creative experiences Useful tools and techniques for identifying problems and solutions in collaborative work Why giving employees a sense of purpose and room to be creative is a better motivator than perks and bonuses Predictions about future trends in employee management  How to use “design thinking” to get the executive team on board with engineering a powerful company culture Three key questions that will kickstart your design thinking process Quotes “You can see how [design thinking] becomes a really powerful tool as we’re looking to solve for diversity and inclusion, and create organizations that facilitate a sense of belonging for more than one type of employee.”  [12:51] “There’s a lot of pressure to reimagine the entire employee experience. From how we pay our employees, how we reward them, do performance management, everything is being unpacked and rethought and that’s overwhelming to do all at once.” [13:47] “Companies are made of people. If the individual parts internally are operating at their highest selves -- highest being possible -- then that’s going to reflect into everything we do.” [21:34] Links Find Vanessa Shaw at The Human Side of Tech Follow Vanessa on Linkedin | Twitter Crossing the Chasm by Geoffrey A. Moore   Listen to Best-Self Management Here Find 15Five online Follow 15Five on Facebook | Twitter | Linkedin

David Komlos teaches ways to dramatically shorten the process of solving your organization’s most complex challenges.   You'll Learn: The 3 types of challenges and how to approach them The 10-step process to tackle challenges faster and more effectively How to structure a problem-solving meetings to get the best results   About David: David Komlos, CEO of Syntegrity, is an entrepreneur, early-stage investor and speaker who has helped change the way many global leaders approach their top challenges. From Fortune 100 transformation to international aid, content creation in sports and entertainment to improving access to life-saving products, David advises top leaders and enterprises on how to dramatically accelerate solutions and execution on their defining challenges. He frequently speaks on topics related to complexity, fast problem-solving and mobilization, and scaling talent. He lives with his family in Toronto. David’s Book: “Cracking Complexity: The Breakthrough Formula for Solving Just About Anything Fast”  David’s website: Website: CrackingComplexity.com   Resources Mentioned in the Show: Tool: Cynefin framework Tool: Requisite variety Book: “Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers” by Geoffrey A. Moore Book: “Good to Great” by Jim Collins   Thank You Sponsors! The Simple Habit meditation app has offers has enriching variety for everyone. The first 50 listeners to sign up at SimpleHabit.com/Awesome get 30% off premium subscriptions. ZipRecruiter is the smartest way to hire. You can try them for free at Ziprecruiter.com/HTBA   View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep460

Charlie Wade is UK Managing director of PropTech giant, VTS. In their own words, VTS is the commercial real estate industry’s leading leasing and asset management platform. Landlords use VTS to maximise portfolio performance by transforming their leasing and asset management process and unlocking real-time insights – enabling them to convert leads to leases faster than ever before, and build informed data-led strategies. Brokers can manage their deal pipeline and get tenants into empty spaces faster, collaborate across teams and work easily with their landlord clients using VTS for Brokers.Beyond his role at VTS, Charlie’s an influential figure in promoting technology within the property industry and has a background firmly rooted in the traditional industry.In this podcast:Life as a unicorn; how did it happen and what comes next?Data gathering to big data insight; are we on the cusp of an analytical revolution?Tech first mover advantage; is there room for 2nd place in PropTech?Democracy and data; is value derived for SaaS or the data that is collected as a result?Where is the real estate market on is journey of technology adoption?For his favourite building, Charlie selects the somewhat vague historic London; from Pall Mall to Westminster.The recommended addition to the Building Our Future reading list is:Geoffrey A. Moore, Crossing the ChasmMatthew Dixon, The Challenger SaleCharlies technology to watch for is sensor-led technology, influencing design and usage of buildings to influence the future of the workplace.You can find & follow Charlie on social media via Twitter for further information.

Austrian Capital Theory holds that capital assets are heterogeneous and complementary. In business language, that means an entrepreneur can assemble set of assets that are special to his or her firm and combined in such a way that the combination is unique, or at least hard to copy. If the assets generate consumer value, and hence a revenue stream from consumer purchases, then the entrepreneurial firm can be said to have marketplace advantage—it is unique or advantaged in its creation of consumer value. The Resource-Based View (RBV) of the firm came from this thinking. The marketplace advantage available to any firm results from its assembled resources (synonymous with assets for the purposes of our discussion). We talk to Professor Steven Phelan, Distinguished Professor at Fayetteville State University, an expert in this field. Note: The conventional language of RBV is competitive advantage. At Economics For Entrepreneurs, we prefer the idea of the search for uniqueness, where the point of reference is the consumer rather than the competitor. Therefore, we'll use terms like marketplace advantage and commercial advantage. Show Notes Resource-based strategic thinking guides entrepreneurs in the identification, assembly and use of resources in unique (or at least differentiated) ways to create sustained marketplace advantage. The use of resources is how entrepreneurs create revenue flows from consumers. The money-value of the resources—and hence the market value of the firm—derives from these revenue flows. The goal is to align the resources as perfectly as possible with consumer wants and preferences. Entrepreneurs who combine consumer-valued resources in unique ways can establish an advantage in the marketplace. If their combination of resources is unique, or at the very least hard to copy, then the advantage is sustainable and the revenue flows can be anticipated to continue absent changes in consumer preferences. What kind of resources are we talking about? All kinds, both tangible and intangible, and both physical capital and human capital. It's the combination that counts. A handy acronym for the kinds of resources available for entrepreneurs to combine is PROFIT: Physical, Reputational, Organizational, Financial, Intellectual and Human, and Technological resources. It's a good exercise to review your resources under each of these headings and question whether they are unique and hard to copy. Reputational, Organizational and Intellectual (Human) resources are the most usual sources of uniqueness (in the VRIO framework, “unique” translates into valuable, rare, hard to copy / inimitable and non-substitutable). Reputational resources can include brand, customer satisfaction levels and trust. Organizational resources can include processes, methods, and culture, and also includes the bundles of resources we call capabilities. Intellectual resources include people (always unique), teams, decision rights, as well as patents and recipes. Sustainable advantage is reinforced when other firms can't see inside the “black box” of the combination of resources and can't reproduce the “secret sauce”. It might be the case that your Physical, Financial and Technological resources are not differentiated, or even rare. The “secret sauce” is in how you combine them, and especially how you combine them with Reputational, Organizational and Intellectual resources. If outsiders can't see inside, and can't decipher the combination or copy the recipe, you can separate yourself in the consumer's perception as a unique choice. How you deploy the resources can also be a source of advantage. Operational excellence can be differentiating and value-creating. If you can guarantee customers and suppliers that you'll operate with excellence in all directions—on time, on budget, high responsiveness—you'll create an advantage over other firms that don't keep their promises. Think of this as a bundle of resources that you deploy really well. The business literature sometimes calls it “core competence”. High quality, consistent operations do not come easily. This capability is also a resource. Dynamic flexibility can be thought of as a bundle of capabilities around detection of and action in response to the need for change. Austrian economics stresses marketplace dynamics and the role of entrepreneurs in detecting and responding to changes in consumers' wants and preferences. Such agility does not come easily to the firm. It requires “sensing” the uneasiness of consumers and using empathic diagnosis to identify the source of the uneasiness, and creativity and imagination in rearranging resources to produce new offerings. Organizationally, the entrepreneur must make the change occur—ready the organization for the adjustment and orchestrate individuals and functions to shift. It's a rare capability. Implementing the resource-based strategy is a continuous activity. Winning entrepreneurs shuffle and reshuffle resources continuously. Professor Phelan urges entrepreneurs to ask this question every day: what can we do better? Ask it in every resource area of the PROFIT framework. Gather information that tells you where you need to improve or change (You can use a template like SWOT—Strengths, Weaknesses, Opportunities, Threats; but make sure your use of it is deeply analytical and not just a laundry list of what you do). And then execute the hard part of dynamic flexibility: taking rapid action. This is the advantage of small companies and entrepreneurs. Additional Resource Resource-Based Theory of Entrepreneurship (PDF): https://Mises.org/E4E_18_PDF Useful books mentioned by Professor Phelan Entrepreneurship Strategies and Resources by Marc J. DollingerThe E-Myth Revisited by Michael E. GerberCrossing The Chasm by Geoffrey A. Moore

Bryn, Laurier, and Andreas discuss ideas from the classic book, “Crossing The Chasm: Marketing and Selling Disruptive Products to Mainstream Customers” by Geoffrey A. Moore.Until Moore’s book codified and revolutionized how marketers think and talk about product marketing, a “customer” was perceived as anyone who might potentially buy a product. But there are vastly different optimum buyer types at different times in a product marketing life cycle, and understanding them is pivotal to developing a successful launch strategy.“The Chasm” is the yawning product marketing gap between Early Adopters and the Early Majority, whose buying choices are guided by entirely separate references. That means brands must think about their segmentation strategy as a phased approach to building momentum. How do you target the right early adopters to secure beachheads to the much larger Early Majority? That’s what we explore.The book: www.amazon.ca/Crossing-Chasm-Marketing-Disruptive-Mainstream/dp/0060517123

The Cloud Native Computing Foundation was formed to create a vendor-neutral home for Kubernetes. Now with over 30 projects, we kick off 2019 by talking to Dan Kohn, Executive Director of the CNCF, and hearing his views on projects, licenses and conferences. Please reach out and say hello: web: kubernetespodcast.com mail: kubernetespodcast@google.com twitter: @kubernetespod News of the week Platform9’s KubeCon survey Security notices: Dashboard custom certificates API server proxying Links from the interview Cloud Native Computing Foundation Dan Kohn Linux Foundation Jim Zemlin Other projects: Lets Encrypt, Hyperledger, Node.js Foundation Fellows: Linus Torvalds and Greg Kroah-Hartman CNCF members and Governing Board Getting people on board with Open Source Crossing the Chasm (a book by Geoffrey A. Moore) Why Software Is Eating The World (an article by Marc Andreessen) CNCF projects Project list Interactive landscape and trail map Licenses Why Dan (& the CNCF) Recommnds Apache 2.0 “Shared source”: Redis and the Commons Clause; MongoDB and the Server Side Public Licence What would Dan like to see in the CNCF? Istio and Knative Technical Oversight Committee Principles say it’s OK for overlapping projects Certification For people: Certified Kubernetes Administrator and Certified Kubernetes Application Developer; curriculum For distributions: Software Conformance KubeCon + CloudNativeCon China Based on the End User Conference in 2017 Co-hosted with the Open Source Summit in 2019 US 27 co-located events Dan Kohn on Twitter

Wachstum ist uns allen wichtig, richtig? Wir wachsen an Herausforderungen! Und eine Unternehmensgründung ist eine Herausforderung! Patrick Brienen ist Gründer von Orderbird, einem smarten Ipad Kassensystem, hinter dem eine große Vision steht! Wie Patrick persönlich mehr denn je an seinem Unternehmen gewachsen ist und was wir davon lernen können, erfährst du in dieser Folge! Seine Buchtipps: Crossing the Chasm von Geoffrey A. Moore Objectives and Key Results von Paul R. Niven

We’ve all heard the rallying cry to drop RETS and move over to the RESO Web API. What’s been less clear is exactly how to go about making that transition. So, what’s step one? How exactly might vendors help make this shift happen?   Rebecca Jensen is the President and CEO at Midwest Real Estate Data, the real estate data aggregator that provides the Chicagoland multiple listing service to more than 45K subscribers. Under Rebecca’s leadership, MRED was named Most Innovative MLS by Inman News. Rebecca also serves as the Board Chair for MLS Grid, a technology company created by MLSs across the country to deliver on the RESO Standards and provide vendors with a single access point for the data of participating MLSs in addition to a unified licensing agreement, standardized business rules and policing processes. Today, Rebecca explains how the MLS Grid provides both a unified data feed and compliance process. She shares the tech company’s progress in getting the IDX feed and licensing agreements up and running as well as her long-term vision to have all software connect through the platform. Rebecca discusses the cost to vendors to access MLS data through the Grid and walks us through her efforts to facilitate a graceful transition from RETS to Web API. Listen in to understand the opportunity for vendors to test their apps against new systems like MLS Grid and get access to MRED’s step-by-step guide for RESO Web API adoption.   What’s Discussed:    How the MLS Grid serves as a unified platform to deliver RESO standards How the Grid provides a unified data feed and licensing agreement MRED’s step-by-step guide for vendors regarding Web API adoption MLS Grid’s work to finalize VOW and back office licensing agreements How MLSs set prices for vendors to access their data through MLS Grid Rebecca’s long-term vision to have all software connect through the Grid The benefits of the unified compliance process provided by MLS Grid Rebecca’s insight on the different ways to approach consolidation Rebecca’s efforts to transition from RETS to Web API gracefully How long it may take to convert a RETS infrastructure to Web API The difference between an API and the data dictionary itself The need for vendors to test their apps against new systems like MLS Grid Rebecca’s call for vendors and MLSs to plan for Web API adoption   Resources: REALTORS Conference & Expo RESO Conference Mike Wurzer & Andy Woolley on Listing Bits EP035 MLS RoundTable RealTracs Homesnap (BPP) MLS 2020 Agenda Trestle Spark API MLS Aligned Bridge API Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customersby Geoffrey A. Moore   Connect with Rebecca Jensen: MLS Grid MRED LLC Rebecca on LinkedIn

Tim Enwall, CEO of Misty Robotics, discusses designing, building, and selling a fully autonomous robot for developers. Misty Robotics- Use code GiantRobot for $200 off pre-orders Sphero RobotShop Crossing the Chasm- Geoffrey A. Moore Misty Series Pics LiveWorx Conference Tim on Medium See open positions at thoughtbot! Become a Sponsor of Giant Robots!

This week we discuss Airbnb, once a champion for personal travel, now a lifeless commodity server farm for tourists. Calgary Olympics 1988 https://en.wikipedia.org/wiki/1988_Winter_Olympics Air BnB genesis story https://www.youtube.com/watch?v=16cM-RFid9U Air BnB racism https://medium.com/stay-woke/i-read-about-this-phenomenon-of-black-people-being-rejected-on-airbnb-f36dd3ab0375 AirBnB nondiscriminitory Terms and Conditions https://www.airbnb.ca/help/article/1405/airbnb-s-nondiscrimination-policy--our-commitment-to-inclusion-and-respect?locale=en&topic=533 Wattpad https://www.wattpad.com/ Indigenous land rights (Toronto) http://www.cbc.ca/news/canada/toronto/territorial-acknowledgements-indigenous-1.4175136 WeWork https://www.wework.com/ Kara Swisher on renting a hotel by the minute https://tunein.com/radio/Too-Embarrassed-to-Ask-p824604/?topicId=119360633 Ace Hotel http://www.acehotel.com/ AirBnB storyboards (Snow White project) https://www.youtube.com/watch?v=nT7Irq8YuSo Inside the Tornado, Geoffrey A. Moore https://www.goodreads.com/book/show/61336.Inside_the_Tornado Jack Trout, max 80% market saturation https://en.wikipedia.org/wiki/Jack_Trout Airbnb vs Berlin http://www.airbnbvsberlin.com/ Lightphone https://www.thelightphone.com/

In this last part of the two-part podcast, @TimothyChou discussed the Internet of Things landscape's future. He laid out how the internet has always been about the internet of things and not the internet of people. He sheds light on the internet of things as it is spread across themes of things, connect, collect, learn, and do workflows. He builds an interesting case about achieving precision to introduction optimality. Timeline: 0:29 Timothy's journey. 8:56 Selling cloud to Oracle. 15:57 Communicating economics and technology disruption. 23:54 Internet of people to the internet of things. Timothy's Recommended Read: Life 3.0: Being Human in the Age of Artificial Intelligence by Max Tegmark http://amzn.to/2Cidyhy Zone to Win: Organizing to Compete in an Age of Disruption Paperback by Geoffrey A. Moore http://amzn.to/2Hd5zpv Podcast Link: https://futureofdata.org/timothychou-on-world-of-iot-its-future-part-2/ Timothy's BIO: Timothy Chou has his career spanning through academia, successful (and not so successful) startups, and large corporations. He was one of only a few people to hold the President's title at Oracle. As President of Oracle On Demand, he grew the cloud business from its very beginning. Today that business is over $2B. He wrote about the move of applications to the cloud in 2004 in his first book, “The End of Software”. Today he serves on the board of Blackbaud, a nearly $700M vertical application cloud service company. After earning his Ph.D. in EE at the University of Illinois, he went to work for Tandem Computers, one of the original Silicon Valley startups. Had he understood stock options, he would have joined earlier. He's invested in and been a contributor to a number of other startups, some you've heard of like Webex, and others you've never heard of but were sold to companies like Cisco and Oracle. Today he is focused on several new ventures in cloud computing, machine learning, and the Internet of Things. About #Podcast: #FutureOfData podcast is a conversation starter to bring leaders, influencers, and lead practitioners to discuss their journey to create the data-driven future. Wanna Join? If you or any you know wants to join in, Register your interest @ http://play.analyticsweek.com/guest/ Want to sponsor? Email us @ info@analyticsweek.com Keywords: #FutureOfData #DataAnalytics #Leadership #Podcast #BigData #Strategy

In this first part of a two-part podcast, @TimothyChou discussed the Internet of Things landscape. He laid out how the internet has always been about the internet of things and not the internet of people. He sheds light on the internet of things as it is spread across themes of things, connect, collect, learn, and do workflows. He builds an interesting case about achieving precision to introduction optimality. Timeline: 0:29 Reason behind the failure of IoT projects. 19:10 Which businesses will be impacted by IoT expansion? 30:22 How is IoT getting impacted in the world of AI. 40:35 Innovative startups in the IoT industry. 49:17 What's slowing down IoT? 52:20 How much IoT and cloud are married together? 54:32 Timothy's success mantra. 56:16 Parting thoughts. Timothy's Recommended Read: Life 3.0: Being Human in the Age of Artificial Intelligence by Max Tegmark http://amzn.to/2Cidyhy Zone to Win: Organizing to Compete in an Age of Disruption Paperback by Geoffrey A. Moore http://amzn.to/2Hd5zpv Podcast Link: https://futureofdata.org/timothychou-on-world-of-iot-its-future-part-1-futureofdata-podcast/ Timothy's BIO: Timothy Chou has his career spanning through academia, successful (and not so successful) startups, and large corporations. He was one of only a few people to hold the President's title at Oracle. As President of Oracle On Demand, he grew the cloud business from its very beginning. Today that business is over $2B. He wrote about the move of applications to the cloud in 2004 in his first book, “The End of Software”. Today he serves on the board of Blackbaud, a nearly $700M vertical application cloud service company. After earning his Ph.D. in EE at the University of Illinois, he went to work for Tandem Computers, one of the original Silicon Valley startups. Had he understood stock options, he would have joined earlier. He's invested in and been a contributor to a number of other startups, some you've heard of like Webex, and others you've never heard of but were sold to companies like Cisco and Oracle. Today he is focused on several new ventures in cloud computing, machine learning, and the Internet of Things. About #Podcast: #FutureOfData podcast is a conversation starter to bring leaders, influencers, and lead practitioners to discuss their journey to create the data-driven future. Wanna Join? If you or any you know wants to join in, Register your interest @ http://play.analyticsweek.com/guest/ Want to sponsor? Email us @ info@analyticsweek.com Keywords: #FutureOfData #DataAnalytics #Leadership #Podcast #BigData #Strategy

The tables are flipped and Chad is interviewed by Alan Wick, at our Playbook Launch Party, on the lessons learned from starting thoughtbot, company methodology, and looking towards the challenges & opportunities of the future. thoughtbot Playbook Crossing the Chasm- Geoffrey A. Moore Geoffrey Moore on Giant Robots thoughtbot /purpose Become a Sponsor of Giant Robots! Thank you to Storyblocks for sponsoring today's episode!

Chad chats with Maria Parker, CEO of Cruzbike, about running your first Kickstarter, issues with scaling production, and the challenge of shifting public perceptions. Hopscotch Design Festival Cruzbike Crossing the Chasm- Geoffrey A. Moore 3000 Miles to a Cure Become a Sponsor of Giant Robots! Thank you to Storyblocks for sponsoring today's episode!

New, repeat and referral business all come from one place. Your relationships. Contactually CEO Zvi Band comes on the podcast to show us how to take the heavy lifting out of reaching out to and following up with your important business relationships. In this episode we cover: How to use a game to sort and 'bucket' your contacts. How to use Contactually to: remind you to follow up with important contacts create personalized email templates make an introduction efficiently keep up with your contact's social media tag contacts based on location and personal interests schedule emails to go out on a future date keep personal notes on contacts The power of a $10 basketball and doggie bowties. What to say when reaching out to your network. How many relationships you can realistically expect to keep track of. The one thing that separates the most successful and least successful Contactually users. Quotables: "The best businesses in the world are built off of authentic relationships with their clients and partners." - Zvi Band "80-90% of my revenue has come from Contactually follow up reminders and nudges to reach out to my network." - Zachary Sexton Links and resources mention: Real Relationships Podcast Crossing the Chasm Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore Alfred - productivity application for Mac OS X, which boosts your efficiency with hotkeys, keywords and text expansion. Contactually (affiliate link) - Strengthen your professional relationships and grow your business by following up with the right people at the right time. Connect with Zack and Zvi: Guest Twitter: @skeevis Guest Website: zviband.com Zack's Twitter: @zwsexton Zack's LinkedIn: @ZacharySexton Leave iTunes Review: zacharysexton.com/review Subscribe to the podcast on iTunes, Stitcher, Overcast, PocketCast or your favorite podcast player. It’s easy, you’ll get new episodes automatically, and it also helps the show gain exposure. The shownotes can be found at zacharysexton.com/41 or zacharysexton.com/contactually

Chad is joined by author Geoffrey A. Moore to discuss the concepts in Crossing the Chasm and how they relate to scaling consulting. The full transcript for this episode Crossing the Chasm- Geoffrey A. Moore "How Great Leaders Inspire Action"- Simon Sinek TED Talk Seth Godin on Giant Robots Behind the Cloud- Marc Benioff, Carlye Adler Zone to Win- Geoffrey A. Moore Microsoft Re-Designs the iPod Packaging Geoffrey's Homepage Geoffrey on Linkedin Become a Sponsor of Giant Robots!

Zvi Band is a software developer and entrepreneur, the CEO and co-founder of Contactually which is a software service that gives people everything they need to easily organize and stay in touch with the most important people in their network. He built the company from an idea in his Evernote to 60 employees (and growing), millions in revenue, 12M+ in venture backing, numerous awards, and thousands of paying customers in SMB and mid-market. He previously led Workstreamer as CTO from its initial product development to acquisition. Prior to Contactually, Zvi ran a software consultancy firm, working for clients such as Ford, NYSE AND Volkswagen. He also serves as a mentor to two DC-Based incubators, 1776 and Acceleprise. He founded DC Tech Meetup and ProudlyMadeinDC to promote DC entrepreneurship. He has been named a DC “Tech Titan” 3 times. ……….. Book recommendation for entrepreneurs:  Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers – Geoffrey A. Moore (has been a key part of the business strategy behind Contactually) The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers – Ben Horowitz Zero to One: Notes on Startups, or How to Build the Future – Peter Thiel >>> Legacy: To be remembered as someone who made a positive impact in the world and made a lasting effect in some way – Zvi. >>> Best way to connect: @skeevis – Zvi's Twitter Handle (His favourite way of communicating) http://www.contactually.com/ (www.contactually.com) – Zvi's business website  

Chad is joined by author, blogger, entrepreneur, and marketer Seth Godin to discuss the organizational introspection required to move from the cutting edge to the mainstream. The full transcript for this episode Seth on Giant Robots Tribes: We Need You to Lead Us: Seth Godin The Dip: Seth Godin thoughtbot Playbook Crossing the Chasm: Geoffrey A. Moore R/GA Google Ngram Viewer Jeff Koons altMBA The Marketing Seminar Become a Sponsor of Giant Robots!

This week on Art of the Kickstart, we spoke with Dave Winkler and Ed Cummings about how they built a better water bottle and launched it on Kickstarter. Tune in to learn more about designing a new Internet of Things product, using Kickstarter backer feedback to improve your product and much more! AquaGenie: The World's Smartest Water Bottle Key Crowdfunding Takeaways How to combine form and function when deciding what features to include in a product How to know if crowdfunding is a good fit for you How to facilitate feedback from your Kickstarter backers How to build up a community or audience around your product Links AquaGenie on Kickstarter theaquagenie.com Zero to One by Peter Thiel and Blake Masters Crossing the Chasm by Geoffrey A. Moore Connect with AquaGenie AquaGenie on Facebook @theaquagenie on Twitter @theaquagenie on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript

Chris Badgett went from managing a dog sled tour company in Alaska to creating LifterLMS; a software company that allows users to have complete control over the creation of their online courses. He’s also the host of the LMSCast podcast and is dedicated to empowering people to generate more impact, and income, with online education. In this broadcast, Chris Badgett and I talk about: What led Chris to build LifterLMS? The first steps Chris took with his company The dirty little secret of membership sites How can you improve completion rates for your courses? How does Chris make his business stand out from his competition? How Chris approaches the growth of his business How to connect with Chris Badgett Online: LifterLMS LMSCast @ChrisBadgett Chris Badgett on LinkedIn Resources Mentioned: Crossing the Chasm by Geoffrey A. Moore Click to Tweet: We re constantly innovating and improving but our primary focus is always on the end user. – @ChrisBadgett If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support. The post ITT 095: How to Improve Your Customers’ Course Completion Rates with Chris Badgett appeared first on Tom Morkes.

Ben & Derrick discuss music in the workplace, optimizing Redis, reaching larger markets beyond early adopters, and standing out in job application e-mails. Upcase FormKeep Hostile Architecture on 99% Invisible twemproxy Crossing the Chasm: Geoffrey A. Moore

02:54 - How do you know when a project has gone wrong? 07:52 - Setting Expectations Risks and Assumptions 13:22 - Client Relationships and Improving Communication 17:16 - Horror Stories Lawsuits 35:37 - Rescuing a Project (After Things Have Gone Wrong…) 37:42 - Scope, Rescoping Jonathan Stark: First Do No Harm Picks Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) by Geoffrey A. Moore (Philip) Jonathan Stark: First Do No Harm (Jonathan) Creative Class Contract (Jonathan) Facebook Ads Manual: Everything You Need to Know to Get Started by Mojca Mars (Reuven)

02:54 - How do you know when a project has gone wrong? 07:52 - Setting Expectations Risks and Assumptions 13:22 - Client Relationships and Improving Communication 17:16 - Horror Stories Lawsuits 35:37 - Rescuing a Project (After Things Have Gone Wrong…) 37:42 - Scope, Rescoping Jonathan Stark: First Do No Harm Picks Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) by Geoffrey A. Moore (Philip) Jonathan Stark: First Do No Harm (Jonathan) Creative Class Contract (Jonathan) Facebook Ads Manual: Everything You Need to Know to Get Started by Mojca Mars (Reuven)

In diesem Podcast unterhalte ich mich mit Herrn Carsten Kraus. Er ist Gründer und Geschäftsführer von Omikron und Fact-Finder (einer der Marktführer in Deutschland im Bereich Data Warehouse, Database Marketing und Such-Technologie) Genießen Sie auch wieder diese Folge, die wieder vollgepackt ist mit Inspiration und vielen praktischen Hinweisen und Anregungen. Viel Spaß bei diesem Gespräch mit Herrn Carsten Kraus   [powerpress]   KONTAKTDATEN VON HERRN CARSTEN KRAUS: 1) WEBSEITE   INTERNET-RESOURCE/HILFSMITTEL: 1) WIKIPEDIA 2) LUMOSITY (Gehirntraining, das Spaß macht) 3) SLEEPCYCLE (App, um besser morgens aufzuwachen)   BUCHEMPFEHLUNGEN: Escape Velocity: Free Your Company's Future from the Pull of the Past von Geoffrey A. Moore (Englisch)

John J Wall is Vice President of Marketing at EventHero. He's the author of B2B Marketing Confessions, and co-host of the amazing Marketing Over Coffee podcast. Talking about conference networking, podcasting, and marketing NBN 32 Show Notes Join the NBN Club today and meet over 90 smart minds who want to help you achieve your professional goals. Listen to episode 32 in iTunes or Stitcher. Sponsored by Refresh, who just released a new product specifically designed for professionals. It searches the web and social networks to add new professional and personal insights about your contacts to Salesforce. The most comprehensive online profile available will automatically be right in your Salesforce. NBN Radio listeners get a free trial from refresh.nbnradio.com. Don't be shy, please record your audio comment or networking tip here. Please pick up a copy of my book, New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods. John and I talk about the importance of preparing for conferences and events ahead of time. We chat about about sharing photos of our children online. EventHero provides event badges, check-ins, tracking for sessions or continuing education and real-time text/email notifications. The importance of following up when networking. The champions of the shows are the ones who already have appointments set up when they arrive. Always take the time to network with fellow (non competitive) exhibitors. Prospects can be referred to by other exhibitors. John started podcasting with The M Show in 2005. He's a huge music buff and was thrilled to get into podcasting early on. He wanted to be Don Imus. He started Marketing Over Coffee (MOC) with Chris Penn in 2007. They podcasted live from a Dunkin Donuts. How a podcast can be an incredible tool for networking. Don't miss the upcoming MOC interview with Traction: A Startup Guide to Getting Customers co-author, Gabriel Weinberg. Tom Webster stats on growth in podcasting. Geoffrey A. Moore book, Crossing the Chasm Prove a product (such as podcasting) with early adopters and then make it idiot proof for the mass market. Nobody talks about email. Talk about the content not the channel. B2B Marketing Confessions John blogs at Ronin Marketeer. Always start with a blog. If you're thinking about podcasting, start with a blog. App Recommendation: Ingress. I mentioned Dokobots. Book Recommendation: Turn the Ship Around!: A True Story of Turning Followers into Leaders by L. David Marquet. Contact John: MarketingOverCoffee.com and on LinkedIn. Check out the Marketing Over Coffee LinkedIn Group. My how to set up a blog tutorial. Check it out.