Podcasts about confident live marketing podcast

It's the last ever Confident Live Marketing Podcast Episode!

Have you ever wondered how shy individuals transform into confident on-camera personalities?What's the secret to creating authentic and engaging video content that resonates with your audience?

Have you ever felt nervous about going live or recording videos for your business?Are you struggling with imposter syndrome and wondering if you're truly qualified to share your expertise?

Have you ever felt nervous about going live on camera, even though you're confident in other areas of your life?

Have you ever felt nervous about going live on camera, worried about what others might think?Are you struggling to find your authentic voice in your video content?

Are you struggling to find your authentic voice on live video?Do you feel like perfectionism is holding you back from connecting with your audience?Wondering how to build confidence and overcome technical mishaps in your live streams?

Are you struggling to find your confidence in front of the camera?Do you feel like an imposter when creating live video content?How can introverts overcome their fears and shine on camera?

Have you ever felt stuck, unable to start that video project you've been dreaming about?Are you struggling with camera confidence and wondering how to overcome those pesky nerves?Do you want to learn how to leverage AI whilst maintaining that all-important human touch in your content?

Have you ever felt nervous about going live on video?Are you struggling to find your confidence in front of the camera?

Have you ever struggled with feeling self-conscious on camera during live videos?Are you curious about how to balance giving value with promoting your products?Want to know the secret to overcoming perfectionism and embracing your authentic self on live streams?

Do introverts find getting in front of the camera more difficult?Are you looking for strategies to overcome your fears and make a real impact through live video?

Have you ever felt nervous about appearing on camera for your business?Are you struggling to overcome self-doubt and imposter syndrome in your content creation?Want to know how a professional marketer conquered her fear of live video?

Today I've got a few announcements and a bit of housekeeping. Stick around for the details!Thank You for Subscribing!If you're listening to this, you're likely subscribed to the podcast, so thank you! I'm not publishing this episode on the blog or announcing it anywhere else, so I truly appreciate your support. It's hard to believe, but I've been doing this podcast for over five years now! The first episode launched in May 2019, and since then, we've surpassed 225 episodes, including some bonus ones.Recent Focus: Studio SetupsFor the past six months, we've been diving into the studio setups of top creators, entrepreneurs, and business owners. I hope you've enjoyed the peek behind the curtain! It's always fun to see what others are doing and get inspired for your own setup.What's Next? A New Season on Confidence & CommunicationNow, it's time for a new season! I've already recorded 13 episodes, and we'll be focusing on confidence and communication. Each episode will feature a special guest, and we'll explore how to communicate effectively and build confidence in front of the camera. If you want to improve your on-camera presence, this is the season for you!Big Changes Ahead for the PodcastAfter this season, the Confident Live Marketing Podcast as we know it may be coming to an end—or at least undergoing some big changes. I've shared so much about live video, confidence, tech, and marketing over the past five years, and it feels like the right time to evolve. There could be a name change, or it might even be an entirely new podcast.I'd love to hear from you! What would you like to hear next? What topics are you interested in? Are you sad to see this podcast change or potentially end? Let me know by emailing me at ian@iag.me or messaging me on social media. Your feedback is really important to me as I plan the future.New Podcast: Smart ADHD PodcastEarlier this year, I launched a new podcast, the Smart ADHD Podcast. It's completely different from Confident Live Marketing and focuses on ADHD, a topic I'm really passionate about. It's been exciting to see how popular it has become, with double the number of downloads compared to this show!I'll be attending the International ADHD Conference in Anaheim, California this November, so look out for updates from that.What About Tech & AI?In addition to confidence and communication, I'm also fascinated by tech and AI in the business and marketing world—and how these tools impact us personally. I'll be exploring these topics more in the future, so stay tuned!Final ThoughtsOver the next few episodes, we'll be diving deep into confidence, communication, and overcoming challenges like comparison and imposter syndrome. My background as a professional singer has shaped my passion for helping others communicate effectively, and I'm excited to continue sharing that with you.Thank you so much for listening, and if you want to watch the video versions of these episodes, head over to iag.me/podcast.Until next time, level up your impact, authority, and profits through the power of confident live video.

Have you ever wondered what it takes to create a professional-level video studio at home?Are you curious about the secrets behind captivating live streams that keep audiences hooked?Do you want to learn how to simplify your tech setup while still producing top-notch content?

Have you ever wondered how top creators design their content creation studios to boost productivity?What must-have gear do the most successful creators swear by?How can you transform your studio space to reflect your personal flair and maximise creativity?

Have you ever wondered how top creators design their content creation studios to boost productivity?What must-have gear do the most successful creators swear by?How can you transform your studio space to reflect your personal flair and maximise creativity?

Have you ever wondered how top creators design their content creation studios to boost productivity?What must-have gear do the most successful creators swear by?How can you transform your studio space to reflect your personal flair and maximise creativity?

Have you ever wondered how top creators design their content creation studios to boost productivity?What must-have gear do the most successful creators swear by?In this episode, we'll dive into all these questions and more with the amazing Gillian Whitney. Gillian is a Live Stream Strategist and Coach who makes live video easy-peasy. She'll be sharing her tips and tricks for mastering mobile live streaming and giving us a peek into her unique mobile studio setup.Join me as we uncover the secrets to creating a consistent and engaging live-streaming setup, even when you're on the move. We'll explore the essential gear, tackle technical challenges, and discover how to keep your cool under pressure.

Have you ever wondered how top creators design their content creation studios to boost productivity?What must-have gear do the most successful creators swear by?How can you transform your studio space to reflect your personal flair and maximise creativity?

It's June, and it's conference season! Next week, I am attending Atomicon in Newcastle. I'm also recording many more episodes for my two podcasts.But I am pausing both podcasts this month, but I will return in July with fresh episodes on studio behind the scenes and then the next season, which is on confidence and communication. When I launched the Confident Live Marketing Podcast back in May 2019, I never missed an episode each week for over 3 years. But consistency for consistency's sake is not a good strategy. Taking breaks is crucial for maintaining energy, quality content, and avoiding burnout.—----------------------------

Have you ever wondered how AI can boost your creativity while preserving your unique human touch?Curious about the powerful tools successful content creators are using to streamline their workflow?Want to know how to balance the efficiency of automation with the authenticity of personal connection?In this bonus episode of The Confident Live Marketing Podcast, I'll be diving into the fascinating world of AI and its impact on creativity and human authenticity. Fresh from my talk at TubeFest in Birmingham, I'll be sharing my experiences and the tools I use, like Descript and Overdub, which help me create content efficiently without sacrificing the personal flair that makes it uniquely mine.We'll uncover the benefits and ethical considerations of AI in content creation, and I'll provide practical insights into balancing automation with personal touches to maintain authenticity. Whether you're a seasoned entrepreneur or just starting, this episode is packed with valuable tips that can help you elevate your content creation game.

Have you ever wondered how top creators design their content creation studios to boost productivity?What must-have gear do the most successful creators swear by?How can you transform your studio space to reflect your personal flair and maximise creativity?

Have you ever wondered how AI can transform your live video marketing while keeping it authentic?What about the ethics involved in integrating AI into your content creation?In this short bonus episode of The Confident Live Marketing Podcast, I'm diving deep into the world of AI and video marketing. We'll explore the ethical aspects of using AI in your content and how to strike the perfect balance between authenticity and technology.As I prepare for TubeFest in Birmingham, UK, I'll share my personal experiences and insights on using AI tools like ChatGPT to enhance your content creation process. We'll discuss the debate around AI's role in maintaining authenticity and offer practical tips on integrating AI into your workflow.

Are you intrigued by how creative professionals set up their studios to maximize productivity and creativity? Wondering what gear can make a significant difference in audio and video quality? Interested in how AI tools are shaping content creation? In this behind-the-scenes episode of the Confident Live Marketing Podcast, where we dive deep into the studio setups of industry experts.

Are you curious about what goes into a professional live video studio setup? Want to know how you can leverage simple tools for high-quality production? Or perhaps you're wondering how to personalize your creative space to boost productivity? Join me, in this behind-the-scenes episode with visual marketing expert Jeff Sieh.In This Episode: [00:00] Welcome to the Confident Live Marketing Podcast! [00:35] Behind the Scenes with Jeff Sieh: Visual Marketing Expert [01:50] Jeff Sieh's Journey: From Flash Websites to Social Media Guru [03:54] Exploring Jeff's Unique Live Video Studio Setup [05:44] Diving Into the Gear: Audio and Microphone Choices [08:58] The Evolution of Video: Cameras and Lighting [12:09] Jeff's High-Performance Computing Setup for Live Streaming [13:57] Innovative Camera Techniques and Software for Dynamic Shots [15:30] Diving Into Stream Decks and Teleprompters [17:22] Exploring Essential Software for Content Creation [19:13] Personalizing the Creative Space [23:00] Rapid Fire Round: Solo vs. Guests and More [26:16] Final Thoughts and Where to Find MoreJeff's Studio Gear:● Microphones: Blue Yeti, Heil PR 40, Shure SM7B● Camera: Canon M50 with a 22mm lens● Lighting: Elgato Key Lights● Audio Interface: Rodecaster Pro● Computer: Mac Studio with M1 Max chip● Software: Ecamm Live, Descript, Adobe SuiteResources:● Social Media News Live● Jeff's Visual Marketing Tools● Descript Tutorial - Use Code 'Ian30' for 30% OffJeff Sieh is an international speaker and visual marketing consultant known for his engaging and informative content. As the host of the Social Media News Live show and podcast and "Head Beard" at Manly Pinterest Tips, Jeff has honed his skills in creating dynamic visual content. His collaborations with industry giants like Guy Kawasaki, Kim Garst, Social Media Examiner, and Tailwind have made him a respected figure in the digital marketing world.Show Notesiag.me/213Please Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content...

Welcome to a special bonus episode of the Confident Live Marketing Podcast! In this episode, I take a moment to share a personal update and give you a sneak peek behind the curtain of what's coming up for the podcast.Episode Summary:[00:00] Welcome to the Bonus Episode![00:15] Exciting upcoming season tease – What to expect in terms of topics and guests focusing on confidence and communication.[00:55] A personal update and behind-the-scenes look at the podcast's new format.[01:12] Upcoming events and my excitement about attending Adobe Max in London as an Adobe Express ambassador. Find out more about Adobe Max here.[01:31] Discussing the importance of taking breaks to prevent burnout and keep our creative juices flowing.[02:35] Announcement of a short hiatus due to a busy schedule – what this means for the podcast.[03:11] Tease of future content focused on new, efficient recording techniques to help you streamline your content creation.[03:36] My upcoming speaking engagements, including TubeFest. Learn more about TubeFest.[04:18] Introduction of my other project, the Smart ADHD Podcast, aimed at supporting smart creators, entrepreneurs, and business owners with ADHD. Check out the Smart ADHD Podcast.[05:08] Closing thoughts and an invitation for feedback and suggestions for future episodes.[05:36] Podcast outro and a heartfelt thanks to all our listeners.Resources:Adobe Max LondonTubeFestSmart ADHD PodcastWe're on a brief hiatus, but fear not! I am gearing up to bring you more engaging and insightful episodes soon. Until then, I encourage you to reach out via social media or email with your feedback, questions, or suggestions for future topics. Your input is invaluable as it helps shape the show to better serve you, our audience.Thank you for tuning in, and I look forward to reconnecting soon with more fantastic content. Stay creative and stay confident!Show Notesiag.me/217Please Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As...

Ever felt overwhelmed by the plethora of live video gear options? In this episode, we're thrilled to explore the ins and outs of studio setups with Nanna Sondrup, the Danish LinkedIn content queen known for her 'Give First' strategy in content creation. Whether you're just starting out or looking to refine your live video setup, Nanna's insights and personal gear choices offer a wealth of inspiration.This episode is here to clear the fog! We're taking a behind-the-scenes look at Nanna Sondrup's studio setup. Known for her practical and impactful approach to content, Nanna shows us that a successful setup isn't about the most expensive gear, but about what works for you and your brand.Episode Summary ● [00:59] Meet Nanna Sondrup, the Danish LinkedIn Content Queen. ● [01:14] Discover the effectiveness of the 'Give First' Strategy in engaging your audience. ● [05:23] How Nanna overcame camera shyness to confidently embrace video content. ● [07:42] An in-depth look at the gear making Nanna's content creation seamless and authentic. ● [22:16] The significance of creating a studio space that inspires productivity and reflects your personality. ● [29:36] Quickfire round: Nanna's preferences on tech and personal insights. ● [31:21] Closing thoughts: How to connect with Nanna and leverage her studio strategies for your own success.Nanna Sondrup's Studio Gear List: ● Microphone: Nanna uses the Saramonic Blink 500, a compact, wireless lapel mic that allows for freedom of movement without compromising sound quality. ● Main Camera (including Lens): The Logitech C922 HD Pro Stream Webcam Computer: The powerhouse behind Nanna's content creation is the ROG Strix L10CS_GL10CS, a gaming PC that seamlessly handles both her gaming passion and the demands of live streaming. ● Lights: Halo14 on an MKCOMPACTACN-BK tripod ● Desk: An height-adjustable table About Nanna SondrupDanish LinkedIn content queen known for her 'Give First' strategy in content creation. ● Website: www.sondrup-connect.dk ● LinkedIn: Nanna Sondrup on LinkedInShow Notesiag.me/216Please Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by...

Today's episode is a bit different as I, take you on a personal tour behind the scenes of my studio setup. If you've ever been curious about what goes into creating a professional live video setup, or if you're starting your journey and looking for practical advice, this episode is for you.Episode Summary[00:00] Hello and welcome to the show![00:30] Let's dive behind the scenes of studio setups.[01:30] My journey into live marketing.[02:01] How my studio gear evolved from simple to professional.[04:25] Why audio quality is crucial in podcasting.[10:10] The significance of camera and lighting in live marketing.[13:21] A look at the heart of the studio: computers and software.[14:24] How personalizing your workspace goes beyond the tech.[20:36] Answering rapid-fire questions about my preferences and tips.[22:08] Wrapping up and what's next.In This Episode, You'll Discover:My Evolution: Starting with just a laptop and a USB microphone, I've gradually upgraded to a studio setup that includes dynamic microphones, audio interfaces, and sophisticated cameras.Current Gear: I'll share insights into my current setup, which features the RODECaster Pro 2, Sony ZV E10 camera, and Elgato Key Lights.The Importance of Quality: Learn why investing in good audio and lighting can significantly impact your live video marketing.Overcoming Challenges: I discuss the challenges I faced and how I overcame them, offering recommendations for beginners.My Top Tips: From choosing the right microphone to the importance of lighting, I'll share my personal preferences and tips for live video production.Gear:RODECaster Pro 2: My go-to for audio mixing.Sony ZV E10 Camera: Ensures high-quality video.Elgato Key Lights: For the perfect lighting setup.Show Notesiag.me/215Please Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Are you curious about the magic behind professional studio setups? Do you wonder how top content creators design their space to produce captivating live videos? In this episode, we're peeling back the curtain and stepping into the world of studio setups with the incredible Tanya Smith, a premier video coach and the host of Stream Like a Boss TV.Episode Summary[00:00] Introduction to the Confident Live Marketing Podcast.[00:30] Ian introduces the theme of studio setups and the episode's guest, Tanya Smith.[01:33] Tanya shares her journey from being a super introvert to embracing live video and creating a unique studio setup.[05:16] Dive into Tanya's studio gear, focusing on her choice of microphone and why the Shure MV7 is her go-to.[07:36] Tanya's experience with the RODECaster Pro 2 and its role in her studio setup.[09:46] Discussion about cameras, including Tanya's transition from a Logitech webcam to the Sony A6400.[13:12] Lighting setup and how Tanya uses lighting to enhance her videos and add personality to her studio.[17:41] The importance of a comfortable and functional computer setup, featuring Tanya's iMac and display preferences.[20:13] Tanya's top software tools for video and podcast creation, highlighting Wondershare Filmora and Time Bolt.[22:19] Personalizing the workspace for creativity and confidence, featuring Wonder Woman totems and a candle with a special scent.[25:35] Tanya's advice for beginners on investing in a good microphone first.Guest's Studio GearMicrophone: Shure MV7Audio Interface: RODECaster Pro 2Camera: Sony A6400Lighting: SmallRig Globe Lantern, Elgato Key LightComputer: iMacResources MentionedWondershare Filmora: A user-friendly video editing software.Time Bolt: A tool for creating quick edits and cuts in videos.Ecamm Creator Camp: A gathering for content creators to learn and network.RODECaster Pro 2: An advanced audio mixer for podcasters and streamers.Connect with Tanya SmithVisit Tanya's website for more insights on video marketing and live streaming.Check out contentcreatorscafe.com for Tanya's programs and to join the Stream Bosses Academy.Show Notesiag.me/214Please Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing

72 : The Flow: Episode 72 - Podcasting Formats: Recording, Batching, Streaming, & More Ecamm Network Listen to The Flow This week on The Flow, Doc and Katie are joined by Ian Anderson Gray from the Confident Live Marketing Podcast (https://iag.me/podcast). Ian has been podcasting for years but recently changed his podcasting format. In this episode, we'll be talking all about what podcasting formats are available to you (from recording to batching to streaming & more) and how to pick the best format for you and your show. Who is Ian?Ian is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.You can find Ian at https://iag.me Chapters

Have you ever wondered what goes into creating the perfect studio setup for content creation? Are you curious about the gear and gadgets that power the platforms of your favourite creators? This episode of the Confident Live Marketing Podcast dives deep intothe world of studio setups, featuring insights from the remarkable Bob Gentle.Episode Summary:● [00:00] Ian introduces the series' focus on studio setups and welcomes Bob Gentle, who highlights his expertise in helping professionals build their personal brands.● [01:29] Bob shares his journey from running a local web design business to specializing in strategic coaching for experts, emphasizing the importance of execution.● [03:58] Discussion on the pivotal role of the right microphone in content creation, with Bob recommending the Shure MV7 for its versatility and quality.● [07:07] Bob recounts his challenges with cameras and why the Canon M50, paired with a Sigma 16mm lens and an ND filter, works for him despite its limitations.● [11:54] Insight into Bob's lighting setup, including the strategic use of LED lights and filters to enhance video quality.● [14:09] Bob discusses the essential role of good audio, lighting, and image in content creation and praises Ecamm for solving his audio-video sync issues.● [17:15] How personalizing the studio space with preferred aesthetics can boost creativity and productivity.● [19:12] Bob reflects on overcoming the initial challenges of content creation, emphasizing the learning curve and the value of just starting with what you have.● [24:27] Ian and Bob discuss the importance of not letting perfectionism hinder content creation, encouraging listeners to begin with available resources.Guest's Studio Gear:● Microphone: Shure MV7● Camera: Canon M50 Mark I with Sigma 16mm lens and ND filter● Lighting: LED strips, feature bulbs with dimmer switch, ring light● Computer: Mac Mini (M1) with a dual monitor setup● Software: Ecamm Live for audio-video synchronizationLinks and Resources:● Shure MV7 Microphone● Canon M50 Camera● Sigma 16mm Lens● Ecamm Live Software● Amplify Me Agency● Personal Brand Business Roadmap About Bob Gentle:Bob Gentle is a seasoned coach, consultant, speaker, and podcaster dedicated to assisting authors, consultants, coaches, and experts in building, marketing, and monetizing their expertise, products, and personal brands. With a rich background in digital marketing and strategic coaching, Bob brings a wealth of knowledge and insight to the table, helping professionals navigate the complexities of personal branding in the digital age. Show Notesiag.me/213Please Subscribe! Don't miss an episode! You can subscribe on

Would you like to have an easy-to-use yet professional studio setup but don't have much room?What about if your studio is also used for other things such as a craft room, kids' playroom, or a spare room?In this episode, we go behind the scenes with Katie Fawkes, the Director of Marketing at Ecamm, as she showcases her home studio.In this new season of the Confident Live Marketing Podcast, we go behind the scenes of content creators, entrepreneurs, and business owners. We'll be showcasing studios from the humble to the deluxe.In this episode, we're exploring everything from dual-purpose spaces to top-tier gear, ensuring your studio is not just functional, but also inspires creativity. Whether you're a seasoned content creator or just starting out, this episode is packed with insights and tips that'll help you elevate your live-streaming game. Let's jump in!Episode Summary:[00:00] - Welcome to a new season focused on studio setups.[00:54] - Introducing Katie Fawkes, Director of Marketing at Ecamm.[01:52] - Katie discusses her unique dual studio setup at home and at the Ecamm office.[02:59] - Insights into Katie's minimalist yet effective gear setup.[04:43] - Katie's Microphone - Shure MV7[07:49] - Camera choices: iPhone 12 with Camo app vs. high-end cameras.[10:08] - The versatility of PTZ cameras for different shooting angles.[12:14] - The importance of lighting in video production.[13:49] - Katie shares details about her 2021 MacBook Pro setup.[16:03] - A rundown of essential software tools for content creation.[19:14] - Personalising your studio space for creativity and productivity.[23:07] - Katie's top recommendation for beginners: invest in a good microphone.[25:33] - Where to find Katie and her work.Katie's Studio Gear:Microphone: Shure MV7Camera: iPhone 12 with Camo app, Insta360 Link, OBSBOT Tiny 2Lighting: Elgato Key Light AirComputer: 2021 MacBook Pro (M1)Software: Ecamm LiveCamoDescript Opus Clip Agorapulse Captivate Desk: Homemade wooden L-shaped deskOther gear: Linsoul KZ ZSN Pro Dual Driver 1BA+1DD Hybrid Metal EarphonesLinks and Resources:Ecamm Live Camo by Reincubate Descript Opusclip Agorapulse Captivate About Katie Fawkes:Katie Fawkes is the Director of Marketing at Ecamm, where she collaborates with some of the most talented live streamers, podcasters, and content creators to help them achieve their goals and grow their businesses through video and live streaming. Alongside leading Ecamm's marketing efforts, Katie also co-hosts the video podcast, The Flow, sharing her insights and experiences in the dynamic world of digital content...

Welcome back to the Confident Live Marketing Podcast! In this episode, titled "I'm Back," I dive into what's been happening during my hiatus, the exciting future of the podcast, and of course, some key updates and reflections on my personal and professional journey. A huge shoutout to Adobe Express for sponsoring this episode and making it possible to share these insights and updates with you.Main Points of the Episode:Introduction: I discuss the technical hiccup from the initial live attempt and express excitement about being back.Adobe Express have now made their social media scheduler completely free! Personal Updates: I share about wearing a "recovering perfectionist" t-shirt and hint at its significance.LinkedIn Focus: An insight into my increased activity on LinkedIn and the importance of building a presence there. Future of the Podcast: Announcing the continuation of the show with a focus on live video, the transition to a primarily audio format, and the goal to make episodes shorter and more frequent.Batch Recording Benefits: Discussing the efficiency of batch recording and its impact on scheduling and content quality. Seasonal Themes: Introduction of seasonal themes for the podcast, starting with studio setups and progressing to confidence and communication.Audience Engagement: Acknowledging live audience interactions and discussing the value of community and Q&A sessions. LinkedIn Strategy: Sharing my strategy and thoughts on making LinkedIn content more engaging and personal.Merchandise and New Services: Teasing upcoming merchandise and a new product related to studio setups. Reflecting on the Past Year: Discussing the need for a break, the concept of a "reluctant sabbatical," and the importance of community and support.This episode marks a pivotal moment for the Confident Live Marketing Podcast as we embrace change, focus on quality content, and build a stronger community. Whether you're tuning in for live video insights, personal development tips, or just to catch up, I'm thrilled to have you on this journey. Stay tuned for more updates, and let's continue to level up together!Remember, feedback and engagement are the lifeblood of this show. If you've got thoughts, questions, or just want to say hi, don't hesitate to reach out. And, if you haven't yet, consider following me on LinkedIn for more regular updates and insights. Here's to a future filled with more impactful live content, meaningful connections, and, of course, a bit of fun along the way.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

In this episode, I share what I've been working on and what's next. This includes the recent Ecamm Live Creator Camp in Boston, work with my business coach, revenue streams and more.Sponsored by Adobe Express:Before we dive into the episode, I want to give a shoutout to our sponsor, Adobe Express. As a proud Adobe Express brand ambassador, I'm excited to talk about the new version of Adobe Express that has just been released. As always, my thoughts are my own, and I'm eager to share my insights on this fantastic tool.Visit iag.me/adobeexpressShow Notesiag.me/209Please Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

In today's episode, I explain why I am pausing this podcast. Or at least why I'm going to be less consistent over the next month or so. We get deep, open and honest, and discuss the future.Show Notesiag.me/207Please Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

In this episode (206), we dive deep into the world of AI and its impact on creativity, art, and various industries. I'm joined by my guest, Frank Pendergast, one half of the talented digital marketing duo, Frank and Marcy. Together, we explore the potential of AI, discuss its role in democratising creativity, and address the concerns and possibilities surrounding its implementation. So, grab a cup of coffee and get ready to explore the fascinating world of AI with us!Here's a breakdown of what we covered in this episode:Introduction to the big giveaway happening soon, featuring amazing prizes like a high PR 40 microphone and a year's subscription to Agorapulse, Ecamm Live, and Restream.Getting to know Frank Pendergast and his journey into the realm of AI, inspired by an AI image generator called Mid Journey.The power of AI in expanding creativity and making it more accessible to everyone, while still valuing the unique touch of human artistry.Exploring the ethical implications and future possibilities of AI, including potential job replacements and the need for government regulation.Recommended AI tools such as Mid Journey for stunning AI-generated illustrations, ChatGPT for chatbot automation, and D-ID and Descript for transcription and video editing.The importance of understanding AI, staying ahead of its advancements, and finding a balance between AI-generated and human-created art.The need for equitable distribution of wealth and ethical considerations in the commercialisation of AI.Concluding with an invitation to connect with Frank on LinkedIn and a reminder to check out the most amazing marketing book ever.Join me on this thought-provoking journey into the world of AI and its impact on creativity. Don't forget to subscribe to the Confident Live Marketing Show and level up your impact, authority, and profits through the power of Confident Live video. See you in the next episode!Show Notesiag.me/206Please Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

In today's episode I'm delving into some personal updates, and I'll be sharing more about my journey with the intriguing concept of Ikigai and how it's influencing my sense of purpose.In other news, you might recall the splendid giveaway we organised to mark the 4th anniversary and 200th episode of the show? Well, if you haven't had the chance to enter yet, we've decided to extend it a little longer. So, make sure to head over to confident.live/giveaway as soon as you can.Key Highlights:Navigating the Ikigai Journey: I've been immersing myself in the exploration of Ikigai - a Japanese philosophy that's all about the joy of always having something to look forward to. It's been a compelling journey so far, and I look forward to sharing my insights with you.Don't Miss the Giveaway: Just a friendly reminder to pop over to confident.live/giveaway and take part in our extended giveaway. You might just find yourself winning a Heil PR 40 microphone, a personal consultation with me, or other fantastic prizes!Pondering an Event: I've been toying with the idea of hosting the perfect event. It's just a possibility at the moment, but who knows where this thought may lead us? Stay tuned for more on this.The Most Amazing Marketing Book Ever: I'm thrilled to introduce a unique marketing book, curated by the remarkable Mark Schaefer. With 34 chapters, 350 marketing ideas from 36 authors with a staggering combined marketing experience of 750 years, this book is truly one-of-a-kind. I was fortunate enough to contribute a chapter on livestreaming!Special Video Features: For a bit of fun, I'll be sharing some video clips - Brian Piper skydiving with our new book, and Marion Abrams reading a snippet from my chapter.So, there you have it - a sneak peek into what's coming up in episode 203. Do remember to enter our giveaway, and as always, I'd love to hear your thoughts on this episode. Feel free to leave a comment or get in touch on social media. Thanks for tuning in!Show Notesiag.me/203Please Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

In today's episode we're diving deep into a theme that is crucial in our post-pandemic world: “How to Authentically Market Your Brand.” To help us navigate this topic, we're joined by a special guest, Jon Ferrara, CEO of the influential CRM platform, Nimble.In this episode, Jon shares with us his journey into the industry, the ups and downs he's faced, and how these experiences have shaped his approach to entrepreneurship and marketing. His story is a potent testament to the power of resilience and the importance of staying true to your vision, even when the road gets bumpy. Whether you're an established business owner or a fledgling startup, there's a wealth of insight to be gained from Jon's experiences.We also dive into the topic of Customer Relationship Management (CRM) systems, a crucial tool for any modern business. At the recent Atomicon event, I was reminded first-hand of the benefits a CRM brings, remembering how I met my connections and helping with follow-up. Jon, with his years of experience at the helm of Nimble, offers some invaluable perspectives on why every business should consider adopting a CRM.In this increasingly digital world, authenticity and vulnerability have taken center stage, and Jon couldn't be a more fitting guest to discuss this. We talk about the importance of these traits in marketing, how they help build stronger connections with customers, and how they play a role in establishing both business success and resilience. So tune in for a captivating discussion that explores the intersection of technology, marketing, and humanity, and learn how to authentically market your brand in this post-COVID world.Show Notesiag.me/202Please Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

With episode 200 in the past, I'm now on a journey of discovery. That's with this show, my business, and myself.In today's episode, I share my experience with Atomicon, what makes me unique, my strengths, and my purpose. And why I am excited about having a new challenge.Show Notesiag.me/201Please Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Welcome, to a momentous occasion in our podcast journey! We're celebrating the big 2-0-0, the 200th episode of The Confident Live Marketing Podcast!

A special announcement for next week's special 4th anniversary episode!Please Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Welcome to the fifteenth bonus episode of the Confident Live Marketing Podcast, as we continue the celebration leading up to our 200th episode and 4th anniversary!In this bonus episode, I'm again going back into the archives and highlighting some special guest interviews. I interview Shelley Nathan and Grace Duffy who share some golden nuggets about why we should embrace live video, how to structure your show and how to stop being a perfectionist!Please Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

I'm excited to introduce special guest, Ian Anderson Gray, to my show this week. Ian helps us to gain confidence in front of the camera, improve communication skills and feel even better about live video and presenting in online meetings. Ian is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's also the founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher, and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is a professional singer and lives near Manchester in the UK. As always, please share your questions, comments, and ideas whether you're watching live or on replay. Ian and I will respond to every single one.

Welcome to the fourteenth bonus episode of the Confident Live Marketing Podcast, as we continue the celebration leading up to our 200th episode and 4th anniversary!In this bonus episode, I'm again going back into the archives and highlighting some special guest interviews. I interview Steve Dotto and Mike Allton about building your social media and content empire and learning from traditional TV. Steve also tells me what I am doing wrong and what I need to do instead!Please Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Welcome to the thirteenth bonus episode of the Confident Live Marketing Podcast, as we continue the celebration leading up to our 200th episode and 4th anniversary!In this bonus episode, I'm again going back into the archives and highlighting some special guest interviews. I interview Shelley Röstlund and Martin Buckland about value and confidence.Please Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Welcome to the twelfth bonus episode of the Confident Live Marketing Podcast, as we continue the celebration leading up to our 200th episode and 4th anniversary!In this bonus episode, I'm again going back into the archives and highlighting some special guest interviews. I interview Katie Fawkes from Ecamm and David Lawrence XVII about presentation and interviewing guests.Please Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Welcome to the eleventh bonus episode of the Confident Live Marketing Podcast, as we continue the celebration leading up to our 200th episode and 4th anniversary! In this bonus episode, I'm again going back into the archives and highlighting some special guest interviews. I interview my good friends Libby Langley & Ben Amos about strategy, why live video and why it's important to have fun in our businesses!This episode is sponsored by Adobe Express. Sign up for free and start creating stunning visual content with Adobe's vast array of templates, images, videos and fonts).Please Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Welcome to the tenth bonus episode of the Confident Live Marketing Podcast, as we continue the celebration leading up to our 200th episode and 4th anniversary! In this bonus episode, I'm again going back into the archives and highlighting some special guest interviews. Lou Mongello, a Disney expert and podcasting pioneer, and Ramon Ray, a renowned entrepreneur and speaker. Together, we explore the significance of building community, the power of belonging, becoming a Celebrity CEO and asking the question “why” before you start live streaming.Please Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Welcome to the ninth bonus episode of the Confident Live Marketing Podcast, where we're celebrating the run-up to our 200th episode and 4th anniversary!In this bonus episode, I re-run the interview with two amazing guests: Michelle Levitt, Marketing and Creative Director of Heil Sound, a professional audio equipment manufacturer, and Izabela Russell, the CEO of Music Radio Creative, a company specializing in audio branding.We dive into the importance of audio branding and its role in reflecting your personality. We also discuss the technical aspects of microphones and how they can impact your voice's authenticity.Here are the key takeaways from our conversations:Audio branding: How you want to be perceived and how you want people to feel when they listen to your content. Consider the intro, outro, and elements in between, along with suitable music and voice artists.Reflecting your personality with Izabela Russell: Think about how your audio branding can reflect your personality. If you're quirky and fun, incorporate that into your branding. If you're more serious, choose music and voice elements that match that vibe.Energy and authenticity: The energy you project on camera should be a slightly heightened version of your true self. Be authentic, and don't be afraid to showcase your energy.Microphone frequency response with Michelle Levitt: The range of frequencies a microphone can capture. Look for a small rise in the 2-5 kHz range for better articulation on the human voice.Choosing the right microphone: The difference between microphones like the Heil PR 30 and PR 40 lies in their unique frequency responses. The PR 40 has more low-end and gives a warm, traditional broadcast sound, while the PR 30 has more mid-range presence.Authenticity in your voice: Choose a microphone that makes you sound like yourself. When people meet you in person, they should not be surprised by how your voice sounds compared to your podcast or live show.Please Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

#190: Do you feel that God is calling you to do something that seems impossible or to dream even bigger than you do now? Our guest today had exactly that situation where he didn't know how it was going to be possible to buy his family's dream house. Yet, just over a year after God told him about it, they were able to do so! Ian Anderson Gray is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's the founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This episode is part of our Easter Christian Business Series, stay tuned for the next episode. :)Listen to Ian's Story...[03:06] - What was 1 turning point that God inspired or instructed to do something differently?[11:55] - What advice would he give to those who feel it is impossible or that dream is too big? Important Links & Mentions in this episode:Ian's WebsiteSheInherited Founders AcademyKelly's 4D Breakthrough DevotionalKelly's Youtube ChannelPower of One Framework MasterclassSubscribe + Review on iTunesSubscribe + Listen on Spotify Remember, YOU Matter! See you in the next episode.

Welcome to the eighth bonus episode of the Confident Live Marketing Podcast, where we're celebrating the run-up to our 200th episode and 4th anniversary!In this bonus episode, I interview LinkedIn expert Louise Brogan and the founder of Content10X, Amy Woods. We delve into the archives to share some of the best moments and tips about LinkedIn, LinkedIn Live, and LinkedIn Video.[00:00] IntroductionEighth bonus edition of the Confident Live Marketing ShowFocusing on LinkedIn in this episodeFeaturing interviews with Louise Brogan and Amy Woods[04:09] Interview with Louise BroganTop LinkedIn video tipsImportance of showing up professionally on LinkedInConsistency and strategy for LinkedIn Live[05:01] Discussion on strategy and curiosityBalancing strategy with following your curiosityImportance of having a flexible strategy[08:23] Interview with Amy WoodsWhy Content10X focuses on LinkedInHow LinkedIn contributes to business growth and becoming a leading authorityRepurposing LinkedIn video into podcasts, blog posts, and other content[11:30] Ian's focus on LinkedInThe potential of LinkedIn for business connections and conversationsLeveraging LinkedIn Live for content creation and repurposing[12:45] ConclusionCheck out LinkedIn and connect with IanStay tuned for next week's bonus episodeI hope you enjoy this bonus episode and get inspired to level up your impact, authority, and profits through the power of confident live video. Don't forget to subscribe so you don't miss any future episodes, and see you next week for another fantastic bonus episode of the Confident Live Marketing Show!Please Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Welcome to the seventh bonus episode of the Confident Live Marketing Podcast, where we're celebrating the run-up to our 200th episode and 4th anniversary! In this episode, we dive into the archives and highlight interviews with two amazing podcasters and podcasting experts: Colin Gray, founder of The Podcast Host and Alitu, and Mark Asquith, founder of Captivate FM. Listen in as they share valuable insights on podcasting gear, repurposing content, and strategies for success.[00:00] - Introduction[01:30] - Interview with Colin Gray: Podcasting Gear Recommendations[04:05] - Interview with Mark Asquith: Repurposing Live Shows into Podcasts[08:10] - Strategies for Different Podcasting Goals[10:20] - Wrap-up and Future PlansSummary:In this bonus episode, I interview Colin Gray and Mark Asquith, two leading experts in podcasting. Colin shares his thoughts on starting with simple podcasting gear and not getting overwhelmed with technology. He recommends the Samson Q2U USB microphone for beginners and the Rode Podcaster for those looking to upgrade.Mark Asquith discusses repurposing live shows into podcasts, emphasizing the importance of designing your show with your audience and goals in mind. He shares his own experiences with repurposing content and highlights the need to tailor content to each platform.This is going to be really useful for podcasters and content creators looking to improve their strategies and make the most of their content. As we approach the 200th episode of the Confident Live Marketing Podcast, we encourage you to reflect on your own goals and consider how these insights can help you level up your impact, authority, and profits.Links & Resources:Colin Gray's Podcast Editing Tool: AlituCaptivate FMSamson Q2U USB MicrophoneRode Podcaster MicrophonePlease Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

As we approach our fourth anniversary, I'm excited to bring you the 6th special bonus edition of the podcast, where we're going into the archives and highlighting the best bits from the first 200 episodes.In today's episode I go back and chat with Janet Murray and Molly Mahoney. We're looking at how to grow our businesses via live video and how to stay consistent.Please Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

As we approach our fourth anniversary, I'm excited to bring you the 5th special bonus edition of the podcast, where we're going into the archives and highlighting the best bits from the first 200 episodes.In today's episode I go back and chat with Andrew and Pete and Roger Edwards. We see how we can make our videos less boring and cut through the marketing spiel to communicate with our audience on a human level.This episode is sponsored by Adobe Express. To sign up or find out more, visit https://iag.me/adobeexpress#AdobeExpressAmbassadors #adPlease Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

As we approach our fourth anniversary, I'm excited to bring you the 4th special bonus edition of the podcast, where we're going into the archives and highlighting the best bits from the first 200 episodes. In today's episode I go back and meet the founders of Ecamm Live, StreamYard and BeLive and meet the head of marketing at Restream. We look at how they set up their live streaming tools.Please Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

As we approach our fourth anniversary, I'm excited to bring you another special bonus edition of the podcast, where we're going into the archives and highlighting the best bits from the first 200 episodes.In this episode, we're going back to episode 2, "Getting Started with Live Video," and episode 22, "How to Repurpose Your Live Videos to Explode Your Business." My guest for episode 22 was Amy Woods, the founder of Content10X, and she shared some amazing insights on how to repurpose your live videos to maximize their impact and grow your business.In episode 2, I talked about the two things you need to go live and why you don't need to get too fancy with your tech. Live video is all about being authentic and connecting with your audience, so don't let a lack of expensive equipment hold you back. With just a smartphone and an internet connection, you can start going live and sharing your message with the world.In episode 22, Amy shared why live video is the perfect medium for repurposing your content. By repurposing your live videos into other formats, such as blog posts, podcasts, and social media posts, you can reach a wider audience and drive more traffic to your website. She gave some amazing practical tips on the best places to repurpose your content, including LinkedIn, Medium, and Quora.So if you're looking to get started with live video or you want to take your content repurposing to the next level, be sure to check out this episode. And if you want to learn more from Amy and her team at Content10X, be sure to visit their website at content10x.com. Thanks for listening, and I'll see you in the next episode!Please Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

In this latest episode of Let's Talk Money and More Podcast, I talk with Ian Anderson Gray, who is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant.He has a passion for making the techno-babble of live video and social media marketing easy to understand. Ian is co-founder of Select Performers – a family run web agency. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.Ian and I had a really fascinating conversation about his own money story, his money mindset, his passion and philosophy, and a whole lot more. Enjoy tuning in!Key TakeawaysIt's important to talk about money and be able to feel comfortable talking about your success and sharing your success, so that people know the art of the possible.Success can be and should be measured in different ways for different people.In talking about money and how much one earns, frame it in a way that is going to be encouraging and inspiring for people.Money loves a purpose. Money for money's sake doesn't really motivate people, it doesn't make people feel happy and satisfied.Start to dream big dreams and write those dreams down. Having them up in your head isn't enough. You have to write them down first so your subconscious can actually see the connection between what's in your head and reality. Connect with Ian Anderson GrayWebsite https://iag.me/Twitter www.twitter.com/iagdotmeFacebook www.facebook.com/iagdotmeYoutube www.youtube.com/ianandersongrayInstagram instagram.com/iagdotmeLinkedIn www.linkedin.com/in/ianandersongray/Connect with Lesley ThomasFREE Resources www.themoneyconfidenceacademy.com/resources/My website www.themoneyconfidenceacademy.com/Join my Facebook Group www.facebook.com/groups/letstalkmoneyandmoreYoutube channel www.youtube.com/@themoneyconfidenceacademyFollow me on Instagram www.instagram.com/lesleythomascoaching/Connect with me on LinkedIn www.linkedin.com/in/lesley-thomas Hosted on Acast. See acast.com/privacy for more information.

In this latest episode of Let's Talk Money and More Podcast, I talk with Ian Anderson Gray, who is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant.He has a passion for making the techno-babble of live video and social media marketing easy to understand. Ian is co-founder of Select Performers – a family run web agency. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.Ian and I had a really fascinating conversation about his own money story, his money mindset, his passion and philosophy, and a whole lot more. Enjoy tuning in!Key TakeawaysIt's important to talk about money and be able to feel comfortable talking about your success and sharing your success, so that people know the art of the possible.Success can be and should be measured in different ways for different people.In talking about money and how much one earns, frame it in a way that is going to be encouraging and inspiring for people.Money loves a purpose. Money for money's sake doesn't really motivate people, it doesn't make people feel happy and satisfied.Start to dream big dreams and write those dreams down. Having them up in your head isn't enough. You have to write them down first so your subconscious can actually see the connection between what's in your head and reality. Connect with Ian Anderson GrayWebsite https://iag.me/Twitter www.twitter.com/iagdotmeFacebook www.facebook.com/iagdotmeYoutube www.youtube.com/ianandersongrayInstagram instagram.com/iagdotmeLinkedIn www.linkedin.com/in/ianandersongray/Connect with Lesley ThomasFREE Resources www.themoneyconfidenceacademy.com/resources/My website www.themoneyconfidenceacademy.com/Join my Facebook Group www.facebook.com/groups/letstalkmoneyandmoreYoutube channel www.youtube.com/@themoneyconfidenceacademyFollow me on Instagram www.instagram.com/lesleythomascoaching/Connect with me on LinkedIn www.linkedin.com/in/lesley-thomas Hosted on Acast. See acast.com/privacy for more information.

Welcome back to another bonus episode as we head towards our 200th episode milestone. In these special bonus episodes, we're taking a trip down memory lane and revisiting one of our early episodes, number 19 to be exact. I'm talking about "How to Make Your Live Videos Sound Awesome" with the one and only Mike Russell.For those who missed out on episode 19, let me give you a quick recap. Mike Russell is an audio expert and founder of Music Radio Creative. Mike shared some amazing tips and tricks to make sure that your live videos sound as good as they look. We covered everything from microphone types and placement, to sounding good from a non-tech perspective.If you're someone who wants to take their live videos to the next level, then you definitely won't want to miss this episode. Mike's expertise in the audio world is second to none, and he shared so many valuable nuggets of information that are still relevant today. So, tune in and get ready to take your live video game up a notch with these awesome sound tips!Please Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

In this episode of The Confident Live Marketing Show, I take a trip down memory lane by sharing excerpts from previous episodes of the podcast, including my very first guest, Jeff Sieh.You'll learn about the importance of having a plan for your live videos, tips for creating engagement and interaction, and the value of having “plants” in your audience to help get the conversation started.You will come away with practical tips and strategies for making the most of their live video content, as well as inspiration to take their marketing efforts to the next level.Please Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

How do I know if I'm experiencing imposter syndrome? How do I overcome it? What can I do to become more confident in my abilities?If you've ever felt like a fraud in your own life, you're not alone. Many successful individuals experience imposter syndrome at some point in their careers. The feeling of self-doubt and inadequacy can be debilitating, but there is hope. In this episode, I sat down with Steve Worthy to discuss strategies for overcoming imposter syndrome and becoming more confident in your abilities. From identifying the signs of imposter syndrome to taking actionable steps towards self-confidence, this episode has valuable insights for anyone seeking to overcome their own feelings of self-doubt. What You Will Learn: 0:00 This week's theme song1:48 A little housekeeping. What's happening to this podcast for the next few weeks.4:32 Introducing Steve Worthy10:28 Steve's Background: Steve shares his background and experience as a coach, author and speaker.13:36 Defining Imposter Syndrome: Ian and Steve define imposter syndrome and its impact on individuals.16:45 The triggers of imposter syndrome and how to beat it.19:36 What is Im-podcaster syndrome? Imposter syndrome for creatives26:20 Steve's experience with Imposter syndrome. 33:43 Imposter syndrome next steps41:25 Steve's book45:23 We wrap up the episode Show Notesiag.me/199Please Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Automation is a process that helps in achieving a goal or task without the need for human intervention. Though it has become more mainstream in recent years due to its ability to reduce costs and increase productivity, it can also have a negative impact on the business if not implemented properly. It is easy to lose the human connection and rapport needed to build a loyal client base. Join this conversation with Kay Peacey and learn how to be more human in your business automationKay is a Certified ActiveCampaign Consultant and the official ActiveCampaign super-user. She is also a world-leading ActiveCampaign training specialist, with 1000s of businesses who have relied on her for help with their ActiveCampaign accounts. And because Kay is a lifelong teacher, her joy comes from empowering businesses to fix these problems themselves, so they can manage their own ActiveCampaign accounts confidently and successfully without losing the human touch in the automation process. This is a conversation you do not want to miss!Let's jump in!What You Will Learn: 00:00 This week's theme song00:24 Episode intro and a quick bio of the guest, Kay Peacey03:39 Kay's backstory and how she came into the active campaign 05:27 Finding your purpose06:09 Starting your business, whether you are 16 or 6108:12 What is automation when it comes to business 10:06 Examples of automation that businesses can look at12:07 The dark side of automation15:48 Doesn't automation put a barrier between us and our audience? 21:04 The differences that Kay brings in her client's businesses27:22 Check everything. Automation fails!29:32 Why Kay loves active campaigns and the need to embrace it 33:06 The best ways to reach out and connect with Kay36:23 Ending of the showHelpful Resources: Video Engagement PlatformText Expander and AutofillActiveCampaignShow Notesiag.me/198Please Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable -...

Organisation and decluttering are essential for maintaining productivity, focus, and growth in life and business. By implementing a few simple strategies, you can create an environment that is conducive to success. Decluttering your physical space, setting routines and goals for yourself, and utilising tools such as calendars and task lists are all great ways to keep yourself organised. With a little time and effort, you can create an efficient system that will help you reach your goals more quickly. But how do you do that? In this episode with Lesley Spellman, we will talk about how to organise and declutter your work environment so that you can focus on being more productive and growing your business.Lesley Spellman lives in Manchester with her husband and three grown-up kids who keep her feet firmly on the ground! She has been running the Clutter Fairy business with her lovely team for over 12 years in Manchester, UK. She also partnered with her friend, Ingrid Jansen, to start The Declutter Hub. The spark was initiated after crossing paths in March 2012 at the first Association of Professional Declutterers and Organisers (APDO) conference. This is a conversation you don't want to miss!Let's jump in!What You Will Learn: 00:00 This week's theme song00:17 Episode intro and a quick bio of the guest, Lesley Spellman03:52 How Lesley got into decluttering space05:35 The challenge of judging ourselves07:09 Why being organised is so essential and the need for decluttering08:32 What should come first before starting the decluttering process10:23 How to get started in decluttering12:55 How winning small goals will motivate you to big goals14:37 The best ways to handle the paperwork17:03 Digital organisation strategies18:50 Should our digital organisation mirror our physical organisation?21:54 The stages of decluttering25:44 Why you may need a professional to help you in the decluttering process9:41 Where can you get professional declutterers?31:59 Key takeaways from the guest32:48 The best ways to reach out and connect with Lesley Spellman33:02 Episode wrap-upHelpful ResourcesDeclutter ProfessionalsAssociation of Professional Declutterers and Organisers (APDO)Show Notesiag.me/196Please Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social

Social media only works if you put money behind it.Have you heard that kind of thing before? Have you also heard that social media is dead?It's easy to think that with everyone's reach on social media plummeting in recent years. Do you get frustrated with your lack of engagement, low reach and poor results?Well, my guest today is going to help. She's a good friend of mine - we met over 7 years ago at Social Media Marketing World. She's Dorien Morin-van Dam. She's going to show us why organic social is NOT dead. And what we can do about it!Dorien Morin-van Dam is an Organic Specialist, International Speaker and Certified Agile Marketer at MoreInMedia. She hosts Strategy Talks, a livestream show and podcast. You'll recognize her on stage and online by her always-present orange glasses, a nod to her Dutch heritage.Show notes: iag.me/195Please Subscribe!Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Is it important to live stream in our business? In this episode, I'll be sharing how live streaming helps you connect with your audience and grow your brand, and many other tips!Show notes: iag.me/194Please Subscribe!Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

This week's episode of Win The Hour, Win The Day Podcast is sponsored by Win The Hour, Win The Day's Signature Coaching Program the Winners Circle. Kris Ward who helps entrepreneurs to stop working so hard interviews, Ian Anderson Gray. Ian Anderson Gray gives us the goods on why we want to go LIVE!Listen in as he shares…-the 5P's and why they are the LIVE game changer-the advantage to LIVES that you can't get anywhere else-the secret to  successful lives no matter what fears you haveAnd MUCH more!!!  W.I.N Time Back Quiz  https://bit.ly/WinTheHourWinTheDayScoreCard    Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast  You can find Ian Anderson Gray at:Website: https://iag.me/Podcast: https://iag.me/podcast/Facebook: https://www.facebook.com/iagdotmeLinkedIn: https://www.linkedin.com/in/ianandersongray/Instagram: https://www.instagram.com/iagdotme/Pinterest: https://www.pinterest.ph/iagdotme/Twitter: https://twitter.com/iagdotme  Win The Hour Win The Day  https://www.winthehourwintheday.com

Are you too nervous about pressing that “go live” button? Or maybe you have, but the nerves got the better of you?In this episode, I share practical tips and advice for overcoming nerves. So that you broadcast live with confidence. Show notes: iag.me/193Please Subscribe!Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

It's time to upgrade your set-up. But where do you start? What do you actually need? How can you build your studio without breaking the bank? That's what this episode is all about!Show notes: iag.me/192Please Subscribe!Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

There are some amazing new cool features from StreamYard and Ecamm Live. And in this episode, I share how I am using the new video ISO feature from Ecamm with the new Storyboard feature in Descript. It's a game-changer!Show notes: iag.me/191Please Subscribe!Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Want to be a professional live streamer? Want to level up your live video broadcasts?In this episode, I'll be sharing the top 10 steps you need to achieve to become a pro livestreamer. Show notes: iag.me/190Please Subscribe!Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

The short-form vertical video content prioritized by social media platforms isn't really social media, it's entertainment media. Does this mean social media isn't social anymore? Join us as our live panel discusses whether creators need to adjust their content strategy from social media engagement to creating entertainment media.Ross Brand hosts a monthly panel featuring opinions and analyses on a key issue facing digital media creators and online entrepreneurs.PanelistsRob Greenlee: Hall of Fame podcaster, host of the New Media Show, InsideRadio 2020 Podcast Power Player, podcast pioneer and new SVP at Podbean.Bee Smith: 4-time best-selling author, award-winning mental health advocate, speaker & coach. Host of BeeInspired "The Show" and popular personality on Iconn.Live.Michael Kinney: Award-winning television broadcaster, YouTube video creator & educator with 68K subscribers, host of Pushing Pixels and actor on Canada's longest-running television show.Chris Stone: Amazon Live pioneer, host of Dealcasters Live, 25+ years in the music industry most recently as senior director of digital sales at Sony Music Entertainment., founder of full-service digital. marketing company Cast Ahead.Ian Anderson Gray: Founder of Confident Live Marketing Academy, host of Confident Live Marketing Podcast, speaker at top digital marketing events, trained as a professional speakerJoie Gharrity: Hollywood insider, digital pioneer, network podcaster and author of "Being Your Own Superstar" (new release) and "The Red Carpet Guide to Visibility and Influence." Runs the Joie G 113 Digital Network.PANELIST LINKS:Rob Greenlee: https://podbean.comBee Smith: https://instagram.com/beeinspiredtalkMichael Kinney: https://YouTube.com/MichaelKinneyChris Stone: https://chrisstone.contactIan Anderson Gray: https://iag.meJoie Gharrity: https://joieg113.com/MODERATOR:Ross Brand: Founder of Livestream Universe who helps creators and entrepreneurs monetize their talent and expertise.Get the StreamLeader Report: https://livestreamuniverse.com/streamleader

The short-form vertical video content prioritized by social media platforms isn't really social media, it's entertainment media. Does this mean social media isn't social anymore? Join us as our live panel discusses whether creators need to adjust their content strategy from social media engagement to creating entertainment media.Ross Brand hosts a monthly panel featuring opinions and analyses on a key issue facing digital media creators and online entrepreneurs.PanelistsRob Greenlee: Hall of Fame podcaster, host of the New Media Show, InsideRadio 2020 Podcast Power Player, podcast pioneer and new SVP at Podbean.Bee Smith: 4-time best-selling author, award-winning mental health advocate, speaker & coach. Host of BeeInspired "The Show" and popular personality on Iconn.Live.Michael Kinney: Award-winning television broadcaster, YouTube video creator & educator with 68K subscribers, host of Pushing Pixels and actor on Canada's longest-running television show.Chris Stone: Amazon Live pioneer, host of Dealcasters Live, 25+ years in the music industry most recently as senior director of digital sales at Sony Music Entertainment., founder of full-service digital. marketing company Cast Ahead.Ian Anderson Gray: Founder of Confident Live Marketing Academy, host of Confident Live Marketing Podcast, speaker at top digital marketing events, trained as a professional speakerJoie Gharrity: Hollywood insider, digital pioneer, network podcaster and author of "Being Your Own Superstar" (new release) and "The Red Carpet Guide to Visibility and Influence." Runs the Joie G 113 Digital Network.PANELIST LINKS:Rob Greenlee: https://podbean.comBee Smith: https://instagram.com/beeinspiredtalkMichael Kinney: https://YouTube.com/MichaelKinneyChris Stone: https://chrisstone.contactIan Anderson Gray: https://iag.meJoie Gharrity: https://joieg113.com/MODERATOR:Ross Brand: Founder of Livestream Universe who helps creators and entrepreneurs monetize their talent and expertise.Get the StreamLeader Report: https://livestreamuniverse.com/streamleader

The one about transformative questions, podcast growth, live video in presentations and the film Dredd - TG68    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:01:56 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:11:26 Content Spotlights   ROGER: Marketing's transformative questions don't start with ‘how?' by Helen Edwards in Marketing Week: https://www.marketingweek.com/helen-edwards-marketing-transformative-questions/ (https://www.marketingweek.com/helen-edwards-marketing-transformative-questions/)  PASCAL: How To Grow Your Podcast Audience by Anchor https://blog.anchor.fm/share/grow-audience (https://blog.anchor.fm/share/grow-audience)?    00:27:10 Marketing Tech and Apps    ROGER: It's all about live video in presentations:  Apple Keynote (Mac and IOS): https://apps.apple.com/gb/app/keynote/id361285480 (https://apps.apple.com/gb/app/keynote/id361285480)  And then repurpose it: https://piktochart.com/piktostory (https://piktochart.com/piktostory)  PASCAL: It's all about your next social media campaign:  Twitter 2022 Events Calendar: https://business.twitter.com/en/resources/twitter-marketing-calendar.html (https://business.twitter.com/en/resources/twitter-marketing-calendar.html)  Hashtag Generator by Hashtag Stack: https://hashtagstack.com/hashtag-generator (https://hashtagstack.com/hashtag-generator)    00:38:42 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:45:51 Creator Shout Outs   ROGER: Martin Bamford: From Financial Adviser to Content Creator: https://www.linkedin.com/in/martinbamford/ (https://www.linkedin.com/in/martinbamford/)  PASCAL: Ian Anderson Gray, live video consultant and trainer, host of the Confident Live Marketing Podcast and the creator of the Live Video Tool Comparison. https://iag.me/live-video-tool-comparison/ (https://iag.me/live-video-tool-comparison/)    00:51:32 Film Marketing   Dredd (2012)  Director: Pete Travis  Writers: John Wagner, Carlos Ezquerra, Alex Garland (screenplay by)  Stars: Karl Urban, Olivia Thirlby, Lena Headey  Taglines: In a violent, futuristic city where the police have the authority to act as judge, jury and executioner, a cop teams with a trainee to take down a gang that deals the reality-altering drug, SLO-MO.    Second film about Judge Dredd, a character from UK sci-fi magazine 200AD. The first was released in 1995 and starred Sylvester Stallone. This film is more faithful to the style of the magazine, but whilst it was a great film, it wasn't a box-office success. We look at how much the poor marketing campaign was to blame.    About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.    Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.   Every week we'll bring you the following segments.   In the News.   Content Spotlight   Marketing Tech and Apps   This Week in History   Creator Shout Outs   Film Marketing   Please subscribe and leave comments and suggestions in the usual places.   Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA...

Ian Anderson Gray is the founder of the Confident Live Marketing Academy and is host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.QUOTES“I'd get very bored very easily I was doing the same thing all the time. And it was the same thing with music, I needed to do other things.”“Writing a blog changed my life. And I had this bit of an identity crisis, because I wasn't sure “was I a musician or was I something else?” I wasn't really quite sure.”“I felt really guilty because I didn't really want to go into opera. I felt like I was somehow a second class singer, because I didn't want to do that. ““I  had a real issue with my self-esteem and with depression which I know a lot of people do. I had to go through a massive mindset shift, which has taken a long time.”“In my experience of those of top name music schools, they are not an emotionally safe place to be if you're already at risk. If you are different or you're trying to figure it out, it's just not safe to be there.“As musicians, our job is to translate and transfer emotion to the audience. But we're never taught how to have those emotions safely and what to do with them if they're overwhelming to you.““I've realized suddenly that all of that training that I did as a musician wasn't a waste, and it was all coming together. And it was just a wonderful moment. And so it was at that point where I realized that actually Yes, live video is what I want to do. I want to teach people to do that.”“My identity as a musician doesn't have to be connected to a job.”“There are so many musicians in the creative world. When I went to Social Media Marketing World, 30 40% of the people there are musicians.”LINKSFind Ian on his website, Youtube, Facebook, Twitter, Instagram, LinkedIN or his Podcast Confident Live Marketing Burnout by Amelia & Emily NagowskiJunior RNCMHalle Children's ChoirRabbi Daniel Lapin “Thou Shall Prosper”Stephen Pressfield “The War Of Art”Gay Hendricks “The Big Leap”Social Media Marketing WorldPODCAST TEAMProduction Support from Molly Jenkins Audio Engineering from Frazer RuddickTheme Music Composed by Danna YunTheme Music Performed by Jasper LyRECORDEDRecorded on 16 August 2021

161: Wie lautet 2021 der schnellste Weg zum Aufbau einer Expertenmarke für mehr Sichtbarkeit, Erfolg & Kunden? Ganz klar: Live-Videos & Live-Streaming.  Alle Socialmedia Kanäle wie Facebook, Instagram, Youtube oder LinkedIn präferieren mittlerweile dieses Format und das heißt für Dich, dass Du dort mit Live Videos automatisch mehr Reichweite erzielst, als mit klassischen Posts.  Wie Du nun selbst erfolgreich mit Live-Videos startest oder Deine aktuelle Show noch optimierst, darüber habe ich mit Ian Anderson Gray gesprochen. Er ist Live-Streamer der ersten Stunde und zählt international zu den Top-Experten, wenn es um Live-Video geht. Hier verrät er uns seine besten Strategien und Tipps für eine erfolgreiche Live Video Show. Also Fox-Cast ab und Erfolg voraus.  Shownotes:  Ian Anderson Gray https://iag.me/  Confident Live Marketing Podcast: https://iag.me/podcast  Web: https://martina-fuchs.com/161  Strategie-Gespräch: https://www.martina-fuchs.com/termin  Experten Status Quick Check: https://www.martina-fuchs.com/kit20  Zum Buch: https://www.martina-fuchs.com/statusausgebucht  Impressum: https://martina-fuchs.com/impressum  Facebook: https://www.facebook.com/smartzumerfolg  Instagram: https://www.instagram.com/martinafuchs.official  LinkedIn: https://www.linkedin.com/in/martinafuchs-expertenmarketing Twitter: https://twitter.com/SmartZumErfolg YouTube: https://www.youtube.com/FuchsMartina Xing: https://www.xing.com/profile/Martina_Fuchs2/portfolio

#123: Ian Anderson Gray is a world renowned expert in live video. He's an expert in helping entrepreneurs leverage the power of live video to create massive impact and income. He's the founder of Seriously Social Limited, co-funder of Select Performers, speaker, business coach, host of the Confident Live Marketing Podcast.Today, he's breaking down some of his best-kept secrets including, how to engage your audience, how to repurpose (you know I love this), how to speak confidently, and so much more.Hit play and leave a 5 star review!https://iag.me https://iag.me/podcastDon't miss exclusive content on YouTube! https://urlgeni.us/youtube/channel/marksavant

Do you find yourself staring at the success of others and wishing you were more like them? Does it make you jealous or feel like you're not enough? If you've said yes, you've experienced the comparison trap. In this podcast episode, I interview Ian Anderson Gray about his experience with the comparison trap. We discuss things like self-doubt, how we measure ourselves, and the importance of God's truth. Ian is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority, and profits by using live video confidently. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK. Ian was also a guest on episode 45, where we discussed the imposter syndrome, the wicked cousin to the comparison trap. Ian also has a fun giveaway ending on February 4, 2021. We also explored comparison back on Day 46 of this Gratitude Challenge. Be sure to listen to the very end for Ian's fun new jingle for Man in the Pew. Show notes: maninthepew.com/gc69

#GivingTuesdayPodcasts is a special day, on May 12, in which podcasters are encouraged to release a special episode of their show where they share their recommended podcasts. Join me in this special episode to hear my favorite podcasts – but there's a twist (of course there's a twist)! I'm sharing my three personal favorites AND my recommended shows for content creators.  Find out about: My three favorite podcasts I listen to in my downtime The podcasts I think different types of content creator will benefit from listening to How you can get involved in #GivingTuesdayPodcasts Important Links & Mentions: https://drchatterjee.com/if-this-man-can-turn-his-life-around-so-can-you/ (Episode 91 of Feel Better, Live More) https://themodelhealthshow.com/limitless-brain/ (Episode 408 of The Model Health Show) https://impacttheory.com/episode/russell-brunson/ (This Entrepreneur Will Show You the Secrets to Surviving Severe Economic Downturns, from Impact Theory) https://www.markasquith.com/podcast-accelerator/episodes/ (Podcast Accelerator) https://www.themembershipguys.com/podcast/ (The Membership Guys podcast) https://iag.me/podcast/ (The Confident Live Marketing Podcast) https://www.jaybaer.com/podcast-category/standing-ovation-podcast/ (Standing Ovation) https://treasuryrecruitment.com/podcast/ (The Treasury Career Corner Podcast)

Today, Rob's guest is Ian Anderson Gray, the king of live video. Discover how you can create loads more impact, authority and profit with the power of confident Live Video on the big, high traffic platforms where your prospects hang out: Facebook, LinkedIn and YouTube… TRANSCRIPT: Rob Tyson: Welcome back listener. Rob Tyson here. Now, in the last episode, I talked to B2B lead generation expert Sarah Hughes about four free ways to generate B2B leads in lockdown and beyond. So, be sure to catch up on that if you missed it. But I'm here today with Ian Anderson Gray. Now, Ian, I call the king of live video, and he helps entrepreneurs create loads more impact, authority and profits through the power of confident live video. You may have seen Ian around actually. He is an in-demand speaker and he speaks at events like Social Media Marketing World in the U.S., Content Marketing World, New Media Europe. So, he is a great person to have on to talk about this topic. But before we welcome Ian and get into all that, if you're listening to this show, chances are good you have professional expertise, and it could be you'd like to monetize that through an online learning program. Well, before you do anything else, take a few moments, because I've got a free web class for you that can save you a lot of pain probably, because I would like you to forget locking yourself away, creating content for months on end, only to find no one buys it. I'd like you to forget for the moment funnels, launches, and also selling your expertise for peanuts on a course supermarket. Instead of all that, you will get my rapid method for successfully selling high margin online learning programs in 2020. So, that is all free. And all you need to do to get that is pop along to robtyson.net/class for the details. So, that is, once again, robtyson.net/class. So, with all that said, Ian, welcome. Good to have you with us. Ian: Well, thanks, Rob. It's great to be on your show. Thank you for inviting me on. Rob: No, you're very welcome. And talk to us, so, why are you so enthusiastic about live video? Ian: Well, for many reasons. Probably my favorite bit about it is the fact that we can interact with our audiences, or more importantly, they can interact with us. It's a really intimate platform, and I think we definitely need that. We can so get obsessed by communicating one-way. And this is a way that we can actually have communications both ways, be a little bit more intimate, and be raw and authentic. I know the word authenticity is probably overused, but I think with live video, it's one of the most powerful things. And also, the other thing I love about it is the fact that it is a way to get rid of that perfectionism syndrome that so many of us can get obsessed with, and produce content really quickly and easily, and then be able to repurpose that into lots of different pieces of content. So, that's something that I've found over the last year in doing a regular live video show. I've been able to create so much more content that's really valuable to my audience, and also be able to be a bit more real and engage with them. Rob: Yeah, excellent. No, and you're quite right about the procrastination thing, because I guess if we tell the world we're gonna be doing a live video on Facebook or LinkedIn or whatever at a certain time on a certain day, well, we just gotta do it, right. And it doesn't matter how we feel about it, we've gotta do it, or else we're gonna be embarrassed. And that's really powerful when you realize that you can actually harness that and make it work in your favor. That's a really, really valuable thing, I think, a forcing function like that. Ian: Definitely. Rob: So, Ian, you're gonna kinda take us through three steps to start and be successful with this. So, over to you, sir. Let's talk about those steps. Ian: Well, I've spoken with lots of people around the world, my audience, and clients. And it really...the problems with live video are the....there are three barriers, I think, that hold people back from actually embracing live video. The first really is that confidence and the camera fear. So, people really struggle with pressing that go live button, because they, quite frankly, they're worried about looking like an idiot and stumbling over their words. Maybe they don't like the way they sound or the way they look. And so, that can be a big problem. So, I suppose this is down to mindset. And the problem is that we struggle with so many different things. It could be, as I say, we don't like the way we look or the way we sound. It could be imposter syndrome. It could be perfectionism syndrome. It could be that we compare ourselves with other people. And I think we need to get beyond that. We need to start thinking about, sorry, we need to stop thinking about ourselves and start thinking about our audience. We can get a little bit self-obsessed. And actually, we forget that our audience are just patiently waiting for us to produce that content, whereas we're getting worried about getting in front of the camera. So, there are a number of things that we can do to help that process. The first thing, that's so important, which is important in anything that we do, is to ask the question, why? Why are we doing this? Why are we actually going to be doing live video? And what is the message that we're wanting to put across? You need to have a really, really good reason to do that. Otherwise, it's gonna be very difficult to persuade yourself to press that go live button. You need to be able to plan what you're going to do. So, that's the first thing. And then the second thing is to just do it. Just to practice first, and then just to press that go live button once you've obviously planned it. So, there's a... probably a good place to start here is with the likes of Instagram stories. Now, you might not be massively into Instagram, but Instagram stories are great, because they're only 15 seconds long. They're a great way for you to become more consistent with live... with getting in front of the camera. And it also means that you're going to be able to do that on a regular basis too. So, you have to commit to that. So, commit to maybe doing it every day for seven days. And the great thing about that is that, what's the worst that's gonna happen? Because Instagram stories only last for 24 hours before they disappear into the ether. So, you know, if you make a fool of yourself, it's not gonna be the end of the world. So, that's one good place to start. And then another place to start is just to try it on Facebook. So, whether you're thinking about going live on Facebook or another platform, the great thing about Facebook on the mobile app is that you can change the privacy settings to "only me." So, why not just test going live on your personal profile, nobody else is gonna see it, and just play around with that? So, those are two practical ways. And then the other thing is just to warm up your voice, warm up your body, and to practice your breathing before you go live, because all those kinds of things can really help. Because, the problem is, the camera is a little bit of an energy-sucking device. When we look at the camera, we tend to go all strange and we tend to, kind of, our energy levels go down and down and down, because the camera is sucking the energy out of us. As human beings, we're so used to interacting with other human beings, looking into another person's eyes. And a camera is an inanimate object. It's this very strange thing that I look at when I'm doing my live videos. But actually, there's nobody there. And so, actually, you need to instead of thinking about it as the camera, actually think about that as another human being. I know, some of my clients have actually printed out a picture of a good friend of theirs or one of their really good clients and stuck it just behind their cameras so that they can actually imagine they're talking to that person, and that can really help. Rob: Yeah. And I can certainly feel that. I mean, I've never really thought about it in that way before, but yeah, I've definitely, sort of, felt that energy drain when you're looking at the thing. I mean, the other thing that bothers me sometimes, and I guess it depends on the platform, is if sometimes you're seeing yourself on there, that I can find a bit freaky. But so, getting over the fear is this first step, and to what extent, I mean, we may come onto this later, Ian, but to what extent should we be preparing? Because although they're obviously live videos, you know, I find with my stuff, the more prepared I am, the less nervous I feel. And so, what do you think is the kind of sweet spot between being spontaneous and being... but also being prepared? And, you know, maybe being prepared is just, "Well, I've got some clue what the beginning, the middle, and the end is of this thing." What do you think? Ian: Yeah. Well, that's a great question because it actually depends on the type of live video that you're going to do. So, I went live just the other day on my walk, I was walking in our local park, and I was... the idea of that live video was it was gonna be a little bit more rough around the edges, it was just an opportunity for me to interact with my audience to have a bit of a chat. And so, there really was only one thing that that was gonna be, which was... I had a few ideas of what I was gonna talk about, but it was really more of a conversation between me and my audience. So, I didn't really need to do much planning. But the kind of live videos that I tend to do more often, and the ones that I advocate more, are where you're actually sharing some of your expertise. And so, those you definitely do need to plan, particularly when you start off. You can... as you get more confident with these and you become more comfortable, you can get away without planning it quite so rigidly, although don't get complacent about it. Don't get complacent. So, what I would do with the whole structure, and this is more, maybe more kind of veering into my third... the third section, but I'll just talk about this briefly because it does tie into your confidence. So, I always like to write down the first couple of sentences that I'm going to say, because it's funny what the brain does, but you press that go live button, and quite often, your brain will go complete to mush, because you're suddenly realizing, "Oh, I'm live." And so, actually writing down the first thing that you're gonna say is really, really helpful. You have to treat yourself like a complete imbecile, because your brain just can go to mush for the first few seconds. And so, make sure you plan the first things that you're going to say. Also, when you're going to be talking to your live audience, and when you're gonna be talking to your replay audience as well, and then you need to structure, well, what are the three points, if it's gonna be three, what are the three points that I want to say in this video? What is the call to action? And then, when am I next going to go live? You want to obviously tell people when you're next going to go live. And then, what's the final thing that you're going to say? So, I think you need to structure it. I definitely don't advocate writing it word for word, because then it can become really stale, really boring and robotic. And we don't want that. So, just to have a structure to it, I do that for all my live videos, because if I didn't do that, I would probably end up rambling on and forget what I was going to say. So, definitely have that. I would recommend having a Google Doc, or just write it on a piece of paper and have that very close to you. Rob: So, you, and this is gonna be my follow up question. So, you would actually have that piece of paper there, or you might have, I don't know, post-it notes stuck up or whatever it may be, just some kind of reminder to keep you on track? You'd suggest that's a good thing? Ian: Oh, definitely. I mean, I've done hundreds of shows now, and I still wouldn't do that. I still would not do without having some kind of show notes next to me, because yeah, I have done it without, and it's just ending up being really unfocused and tedious to watch. It kind of depends on you and your character and your personality. But I still even think... I think for most people, they will need that document, a structure, and also, you need to remember those key bits. For example, what is your call to action at the end? It's so easy to forget that. I've forgotten quite a few times to do that call to action, because you're so eager to press the end broadcast button and get it all done with. So, make sure you do that. Rob: Yeah, yeah, I suppose it's a bit like, you know, you go and see the Rolling Stones, but it's a live show, but it doesn't mean they don't have a setlist, right. I mean, you know, they know roughly what's gonna happen. I mean, in fact, you know, I guess with something like that, I mean, that's pretty well-choreographed, isn't it? But... Ian: Well, definitely. And then the other thing is that if you're going to be looking at repurposing your live shows, it's even more important to plan that as well, because what you don't want is... So, to give you an example of what I'm talking about here is, I tape my live shows, and the middle section of my live shows, I then turn into a podcast, and they also get turned into a blog post. And so, if my live shows are all completely unstructured, it's going to be very difficult to then take that bit and turn it into a podcast. It's going to be tedious for my listeners, because I'll be, you know, talking about the comments and talking with people that way, and then getting off on the side track, and it's going to lose that structure. So, I think it's important to have that structure so it makes repurposing for later much easier. Rob: Yeah, that's a great point, actually. And so, talk to us a little bit about repurposing, because I think that's really valuable for people. So, you say, you just said then that with your live shows, you'll repurpose into a podcast, so I get that, so you're just, you know, I guess you're pulling a piece of audio content out of the live. But also the blog post, talk to us about that. I mean, do you use a... is that a transcription service that you use to... you know, you send that off and get that transcribed, or do you use it in a different way? Ian: Yeah. So, I've been experimenting with different ways of doing this. And I'm actually in the process of changing that. So, what I'm hoping to do is actually to hire somebody to make that into a blog post for me. So, they'll listen to the podcast, and then structure that in a way, and then I'll go in and I'll edit it. I've done that on a few ones in the past. And I think that's, in my experience, has been the best way. I have used transcription services too. So, I've used the likes of rev.com. There's also a really cool tool called Descript.com, which allows you to, basically, you could just put the video into the Descript, so you can download it from Facebook, put it into Descript, or you can just put the MP3, the audio into it. It will transcribe it for you. And then you could actually go in and just take out words from the transcription, and then it will remove that from the audio. So, instead of actually editing the waveform like you would normally do in an editor, you actually just edit the words. So, that's pretty cool. And that could be one way that you could make it into the podcast. But also, at the end of that, you can then take that transcript that you've edited, and put that into the blog post. And so, what I've done there in the past is I've taken that transcription, I put headings in it, I've added links, I've added images as I've gone through, and that can work quite well too. So, it kind of depends on what you wanted to do, but I definitely see the power of creating blog posts from my podcasts and my live shows, because historically, my blog has been the main way I've actually got my business. It's been the way I've got lots of traffic to my website, and so, because of all the SEO juice that you get from it, and so, that's something that I really want to put a lot of effort into in the future. Rob: Yes, I like that a lot. I think that's a really clever idea for people, just the idea that, yes, you can do the live video, but it doesn't have to end there, and actually, it could be that if you have some nice processes around what you do, it might be that you just decide, well, I'm going to do a live video once a week, but then it's got all these spin-off benefits because, you know, we can turn that into a written article that can go on the website and on and on. So, that's really good. Yeah. All right. So, that was step one, and so just getting over the fear, you know, as you say, it's not all about you, it's about the audience, just trying to remember that, and doing some preparation. Those are the main things, right, getting over the fear? Ian: Yeah, absolutely. It's a mindset thing. But also, it's warming up your voice as well. So, actually [inaudible 00:16:52] back in the day, I trained as a professional singer, so this is... I've got a probably, [inaudible 00:16:57] about this, but it's making sure that your body is... your posture is nice and relaxed, the upper body, in particular, and warming up your voice. So, one thing is that I see some people do live videos and their voice can end up becoming a little bit of a monotone. So, making sure that you're going up and down, using different pitches in your voice is important. And also, something, what I call "heightened authenticity." So, just very briefly on that, because authenticity is really important. People want to see the real you. And people can actually tell very easily if you are putting an act on. So, don't try and be anything other than yourself, but you need to put a little bit more energy into your live videos than you probably would do normally, because, as I said, the camera is that energy-sucking device. So, what I teach my clients is this whole idea of heightened authenticity. So, it's coming up with a phrase that maybe, it could be your tagline for your business, and then practicing it at different energy levels. So, my tagline is, "Level up your impact and authority using confident live video." So, if I was just talking to you face to face, I would probably say, "Level up your impact and authority using live video." And if I was doing it speaking with a couple of people, maybe three or four people, a group, I'd be, "Level up your impact and authority using live video." If it was a workshop for, in front of 30 people, I would be, "Level up your impact and authority using live video." If I'm in front of a camera, I will want to raise my energy levels a little bit more. So, it'll be more like, "Level up your impact and authority using live video." And then, the really fun one is, imagine you're in front of 10,000 people, you're giving a keynote at a mega-conference, and you have to put even more energy in, it would be something like, "Level up your impact and authority using live video." And the reason I ask people to do that is, and a lot of people feel really uncomfortable when we get to level five, because it just feels, it feels, like, over the top. But that's kind of the point. You need to make it more over the top than you feel... you have to make it more energy than you feel comfortable, because the fact is, when you get in front of the camera, you're probably going to... your energy levels are gonna go down. So, you need to give more than you feel you need to give, whilst being yourself. You don't want to be this, like, ridiculous over-the-top person, which is unlikely to happen. So, you need to get those two things in check. Rob: Yeah, I love that. That's a great point. Many years ago, I read a book by a guy called Max Atkinson, called "Lend Me Your Ears" which is about public speaking. And he makes a similar point. He just says that, when you're up there, it will tend to come across as flat. And so, what you need to do is... it will feel over the top to you when you're doing it, but it won't to the audience, you know, it will just feel, you know, and if you don't, you know, turn it up to 11, sometimes people are just gonna be like, yeah, you know, this is kind of... this is flat, it's boring, it's dull, and as you say, a bit monotonous, so I like that. And I bet you find when you're getting... do you get people to, sort of, scream and that? You know, I mean, I bet you find when they've done that, when they've kind of experienced what it's like to do the, you know, the level five, as you put it, probably they feel a lot more comfortable doing the level three, right, I imagine? Ian: Yeah, absolutely. Yeah. And there's loads of other exercises that I get people to do. So, there are things like lip trill exercises, just to get their voices using the different pitches. So, I'll do one, it's gonna sound really silly, but it's going from the low part of your voice up to the top. So, [vocalization], like that. So, you're really putting a bit of energy into your voice. And then, things like tongue twister exercises, like, make some up, so, [vocalization], really putting lots of emphasis on each of those consonants. And then, you can even sing a song. So, I sing a song at a couple of conferences I've been speaking at and this is just to have a bit of fun. You don't have to be musical. You might have the worst singing voice in the world. But the song that I tend to teach people is, "Daddy's Got a Head Like a Ping Pong Ball" to the tune of the William Tell Overture. And the great thing about this is it helps you with your diction, with your energy, and with your pitch. And it also will, hopefully, put a smile on your face. So, it goes something like this, "Daddy's got a head like a ping pong ball, daddy's got a head like a ping pong ball, Daddy's got a head like a ping pong ball, like a ping pong ball." There you go. You probably didn't expect somebody to sing on your podcast, but there you go. Rob: I've never heard that song before. But I like it. No, that's great. And I can see, you know, if you're doing these kinds of exercises, yeah, you know, it's just gonna make you feel good and help you get past that fear, for sure. Ian: Exactly. Because you want to... when you press that go live button, it's really good to start with a smile and even start with a bit of laughter as well, and quite frankly, at the moment, we probably need a bit of that as well. So, it's good to have a bit of fun with your live videos, I think. Rob: Yeah, that's right. I mean, it's, yeah. Although it can be nerve-racking, it shouldn't... if it feels like it's a death sentence, I mean, it's just, you know, you need to, you know, it doesn't need to be like that, does it? Ian: And one final thing on that, just that I forgot to mention earlier, is that actually, I had a psychologist on my show to talk about this. And there's actually a lot of correlation between the emotion of fear and the emotion of excitement. And so, actually, if you... you might feel that fear before you go live, but actually, if you try and... it's a case of convincing your brain, saying to your brain, "Do you know what? You're not afraid, you're just excited." And so, it's doing these kind of vocal exercises that I talked about, having a plan, and then say, "Do you know what? I'm really excited because I'm gonna be delivering some real value to my audience." Don't let any of those negative voices that are probably saying, you know, I don't know, that you're rubbish, it's gonna sound awful, and all those kinds of things. Don't worry about those. Just put that to one side and just be excited. And, you know, if things go wrong, that's part of the fun. So, I went live last week, and we had a power cut 20 minutes in. So, about five minutes after that, I managed to get my mobile internet on and I had a torch, and we carried on for about three minutes after that. But, you know, people loved it actually. They love when things go wrong. And so, don't let that faze you. You'll know for next time what to do, although, if it's a power cut, there's probably not much you can do about, apart from getting a generator or get the candles out. Rob: Yeah, there we go. No, very good. So, that was the first step then, really, just getting over that fear. And just, I think, recognizing it's something that most of us have, right, I mean, unless we're a complete egomaniac. You know, we're probably all a bit afraid, but that's not a reason not to do it. Ian: Oh yeah, absolutely. I mean, I'm a lot more confident than I used to be. But I'm still quite happy to have a little bit of that fear. It just shows that I care. But I need to kind of get my mindset in check before I press that go live button. I need to know why I'm doing it, I need to make sure that I'm warming up, and that I turn that fear into excitement. Rob: Excellent. Okay. So, that's step one, was the fear and getting over it. Step two, we need to think about the gear, right. This is how you'd frame it? Ian: Yeah. The tech and the gear. So, and this is, some people... depends on your personality. Some people get really excited about this, probably they... you know, and I can understand this because, yeah, I'm a geek, I'm gonna admit it. I love playing with gear and technology. But sometimes, I just want to, just to mention this, that sometimes this, we can get so obsessed or thinking about this so much, that we end up not actually going live. Or sometimes, we can use this as an excuse not to go live. So, a quick story that happened to me about over a year ago, probably about two years ago now, is that I didn't go live for a whole month because I was concerned that my camera wasn't good enough and my background was boring. And so, I was looking for... what I was thinking, "I need to get... I need to upgrade my camera. I need to get somebody in to help me with my backgrounds." And I didn't go live for a whole month. And then it struck me. The real reason was actually I was just too nervous, or I was just... I didn't like the way I looked. And I was comparing myself to others. It was a mindset issue. So, just be aware of that. So, when it comes to tech and gear, it doesn't have to be complicated at all. And I'm a big believer in bootstrapping your live video studio. So, start small. Unless you're totally committed to live video, you know you're going to be super confident with this, and you've got a big budget, by all means, you know, spend £10,000, $10,000 on your live video studio from the start, but that's not most people. Start small and build it up over time. That's what I did. And so, probably a good place to start is to just use your smartphone, whether it's an iPhone or an Android phone. That's a good way just to build up your confidence, because it's so quick and easy. You can go live to Facebook through the Facebook app. And you can also do that to Instagram Live as well. You can't do it to YouTube unless you have over 10,000 followers. And you can't do that on LinkedIn easily. You can't do that through the LinkedIn app. But with Facebook, you can, and it's a great place to start. So, the two things you basically need to go live are first of all a device, whether that's a computer, a tablet, or a phone, a smartphone. And the other thing that you need is decent internet. And the important thing here is your upload speed. So, before you go live, it's always a good idea just to check your internet speed. There's a tool that I use. I'd recommend downloading this for your Mac or your PC or your Android or your iPhone, and it's speedtest.net, and it's... just check your internet speed. You should be looking for at least 3 or 4 Mbs upload. If you've got lower than that, you might be okay, but you might not, and there's nothing worse than going live and then it says your internet connection is unstable, and then people can't see or hear you. So, just check your internet speed. I would say 4 or 5 Mbs upload speed is a good minimum to go for. And then, yes, just start on going live from your smartphone. The next thing that you could look at is upgrading the microphone. And so, if people can hear you really well, that is gonna allow... people are going to stay and listen to you. If your audio is poor, they're gonna switch off. So, the microphone I recommend is a lapel mic. You can either go for the Rode Smartlav+, which is a really good microphone. Or there's a much cheaper version of that, a cheaper alternative, which is from BOYA, that's B-O-Y-A, and it's the BY-M1 lapel microphone. Don't you love these names? They just slip off the tongue. BY-M1. Rob: I do. Tell us those again, Ian, those two, just in case people are scrambling to write them down, please. Ian: Yeah. So, the company of the first one is Rode, R-O-D-E, and the microphone is called the smartLav+ and it's a lapel microphone. And the other one, the cheaper alternative, is the BOYA, B-O-Y-A, and it's the BY-M1. And both of them are lapel mics. Obviously, if you've got an iPhone, you will need, and you've got one of the more modern ones without the headphone jack, you'll need to get an adapter for that. But that's a really good place to start. Rob: So, just to clarify things. So, for example, just using your smartphone and, kind of, plugging one of those into it would be the next step up from just using the smartphone and the built-in mic, is that what you're saying? Ian: Yes, yeah. It really enhances the quality of the audio. And I know actually quite a few YouTubers who use that BOYA microphone, and they've been doing that for ages and get a really good quality. So, that's just a little hack just to improve the quality. So, I suppose at this point, it's a good idea then to talk about, well, what are the pros and cons? Or what's the differences between going live from your phone as opposed to your computer? Because there are big advantages and disadvantages with both. And I think going live from your computer, that's leveling things up and give you a lot more features. So, advantages with going live from your smartphone. Well, first of all, it can give that more raw and authentic feel. It's great if you're out and about and you want to be mobile. Obviously, you can't lug your computer around with you. So, that's really good. And it's just a nice, kind of, very easy way of going live. But the downsides are that if you want to bring anyone in remotely, if you want to do an interview show, you can't do that on any of the apps except for Instagram. And if you wanna share your screen, unless you hold the phone's camera in front of your screen and somehow do it that way, you can't do that. You can't schedule your live videos as well. So, if you're wanting to do what I do, which is I will schedule my shows on Facebook and YouTube, and then be able to then send the link to my email list and on social media, you can't do that if you're going live from your phone. So, that's the disadvantage. So, if you go live on your computer, you can schedule, you can bring in people remotely, you can use more professional webcams and microphones, you can share your screen, you can save the video in a higher quality format for later for repurposing, and you can also highlight comments on the screen as well. LinkedIn live, if you're lucky enough to have been granted access to LinkedIn live, that only works on the computer, although there is an app called Switcher Studio that does allow you to do it from phones. But most of the time, it's just on the computer. So, and highlighting comments and all that kind of stuff is only available if you go live from your computer. So, if you want to start on going live on your smartphone, but then progressing to doing it from your computer is the next step. And I definitely recommend doing that. And it doesn't have to be complicated or difficult. There are some great tools out there that make that really easy for you. Rob: Yeah, very good. And I get the feeling people do this less now than they used to. I mean, a few years ago, it was the norm if you were gonna do some video to, kinda, get to a green screen background and do all this kind of stuff. But my sense is people, they don't really do that so much anymore. It seems a bit out of fashion. I don't know, is that just me? Ian: Well, it's... people are... you know, everyone has a different take. And there are loads of different types of live videos out there. So, I've seen people that use green screens and people that don't. I actually do use a green screen for some of mine. And the only reason I use it, well, I use my green screen for two reasons. The honest reason is that it solves my messy office... Rob: It's terrible back there. Ian: So, it hides that. And also, it can make it fun and interesting. And second of all, it's great if you're doing, "how to" videos, because you can actually just... it's a bit difficult to explain on the podcast, but you can just have your head superimposed on the video that you're showing. So, it can look quite good. But honestly, green screen is difficult to get right, because you've gotta have good lighting, you've gotta have a good camera. And so, I wouldn't recommend that for beginners. That's something that I've only recently done in the last six months. I would again, focus on audio first, get a nice microphone. So, the one I would recommend to start off would be the Samson Q2U microphone is a good one. But seriously, there are so many. There's also the Blue Yeti microphone is a very good one too. But yeah, get a nice microphone that's going to give you good quality. And then, cameras. If you can, don't just use the inbuilt one on your laptop. Try and get an external one. At the moment, there's a total worldwide shortage of these, but any of the Logitech webcams are good. And if you want to level things up even more, and you've got a bit more budget, then you could get a DSLR or a mirrorless camera. So, this is what I've got. I've got a Canon M50. And then, if you have a Mac, you can plug that directly in. If you're on a PC, there's extra software you need to get called... what's it called again? I'm gonna forget the name of it. It'll come back to me in a minute. SparkoCam is the one for PCs. And you can plug that directly in there. And that will give you a much better quality. But again, bootstrap it, you know, you don't need to get all the expensive stuff right from the start. Rob: You don't need it all on day one, no. And what about lighting, Ian? Because if I were to try, in my current office to do something at my current desk, the lighting is... the natural lighting, I should say, is all wrong for me. It's just in completely the wrong place. So, I look, kind of, shadowed out most of the time. So, I kind of feel like I could do with some kind of light on me, but what are your thoughts on that? Is that something we could... what I'm after is, kind of, you know, low level, like, I don't want it to be like Wembley Stadium, you know, but, you know, is there some kind of small light or something that you can recommend that we could use just to get a bit of something going? Ian: Yeah. Lighting is really difficult, and I'm gonna admit, it's not something that I've... I'm still trying to work out the best way that I light my setup. But so, it's a case of playing around with the different solutions that you could have for your office. So, if you have... if you can get in front of a window, and you have good, consistent light, actually, that can work really well for you. Obviously, not in your case, because, depending on your office. So, the other thing is to... you can buy softboxes very cheaply, on the likes of Amazon and other places. The problem with those is they're quite big. And although they're cheap, they're big. And they can also, they're very hot. And so, the ones I would recommend looking for are LED lights. So, I've got ones, they're by a company called Neewer, that's N-E-E-W-E-R, and they do have a variety of different ones. I've got, I think, what do they call this, the... forget the name of them, I think they're the 480 set. So, I think there are 480 LED lights on each one. So, you could probably get by with just one of those or two of those in front of you. And they're really good. If you've got more of a budget, the ones that I absolutely adore, and I haven't got them myself, but I've seen... I've tried not to be too jealous of my friends who've gotten these, and there's a company called Elgato. So, definitely check out Elgato because pretty much all of the products that they produce are amazing. They're not sponsoring me, by the way, I just love what they do. And their light, they've got something called the Key Light. They've got two different key lights. They've got a desk one, so that just sits on your desk. And the great thing with this is that you can adjust the color temperature from your computer, so you can adjust it remotely and get the perfect light for you. So, you can either get one or two of these, and they are lovely. And if you buy, they've got these little programmable keyboards called Stream Decks. Bit difficult to explain, but every key has its own little display that you can customize. And you can use those to program the key lights as well, you could get really geeky. Which, I'd better stop before I go on too much. But yeah, lighting, the Elgato key lights are great as well. Rob: That's nice. No, a lot of ideas there for us to explore if we're so minded. All right. So, that's good. So, we've talked about getting over the fear. And we've talked about the gear and how you can get going with a basic setup and some of the more advanced stuff if you're into that. So, we've got over the fear, we've got the right gear. Now, what do we... Ian: Well, there is one other thing [inaudible 00:37:31] that I forgot to mention. [inaudible 00:37:33] is actually really important. If you're going live from your computer, you need a tool, you need a live video tool. So, you could use Zoom. If you're used to using Zoom, you can actually go live with Zoom. It's not the best, the most, the easiest solution or the most fancy one, but Zoom is good. If you're on a Mac, I highly recommend checking out Ecamm Live. It's a really easy-to-use streaming software, allows you to go live to Facebook and YouTube and all the different platforms. Sorry, Ecamm. Rob: Is that E-C-A-M-M? Is that the one? Am I thinking the right one? Yeah. Ian: Yes. That's right. Ecamm Live. Yeah. That's a really good one. And one that's available for Macs and PCs, because it works in the browser, is called StreamYard, StreamYard. And that has a free version and a paid version, so that works really well. You can bring in guests remotely, and that's a really good one. There are so many. I won't go through all of them. But certainly Ecamm Live, StreamYard are probably two of my recommendations for you. Rob: No, well, you're absolutely right, and we'd have been a bit stuck if we'd forgotten those. So, that's good. So, with those, you know, with that software, and, you know, the camera, the mic, and all the good things that we talked about, so we're ready to go. And then the question, of course, is what do we say on our live videos? You know, what kind of content do we create? Ian: Yeah. So, it really depends on this kind of live video that you're going to be producing. So, the format that I really like and see a lot of value in, and I've been doing regularly every single week, sometimes twice a week for the last year, is the show format. And this can either be a solo show, it can be a guest show, so you can bring in somebody remotely, that, who you're going to interview, or you could even do a co-hosted show, so there's two of you that you either just talk with each other, or you bring in a guest. So, it kind of depends on what you're wanting to do. For me, for my show, I either do them solo, shows, or I bring in a guest. And so, my show is all about how to be more confident with live videos. So, that is the theme. So, I would say, what is the theme going to be for your show? And then you... it's like how you create any other kind of content. So, every time you go on, you're going to have your theme, but then you're gonna have a particular piece of content that you're gonna be talking about. So, what is that going to be, and then breaking it up into those two or three or four sections, and talk about that. And then within those sections, you can then bring in comments, answer questions that people have, so that you're not getting too distracted by those comments. So, you need to, first of all, know what you're gonna be talking about. What's the theme? What is good, are you actually gonna be talking about per episode? And obviously, then you gotta think about, is it gonna be just me? Is it a solo show? Or am I going to bring in a guest, or is it a co-hosted show? And, I think for beginners, for people who are new to this, I actually think interview shows, or a co-hosted show, yes, it does have its own set of problems, but it's actually a good place to start, because it feels more like a conversation, like what we're doing today is a conversation. It's like, you know, we're not in the same room, but we're having a conversation with each other. That's a little bit easier than just doing it on your own, because then you really, really need to know your stuff and you need to make sure that you're not stuttering over your words and getting distracted. So, I would maybe think about doing an interview show first, and using a tool like StreamYard or Ecamm Live makes that very, very easy for you. Rob: Yeah. And the other thing with the interview type format is, again, it's a kind of forcing function, isn't it? Because, you know, if you've booked a guest and, or you have a co-host, then that's a commitment in the diary that you can't easily get out of. Whereas if it's just, it it's the Robert Tyson show, you know, gosh, actually, I feel a bit tired today, maybe I won't do that. So, that's another benefit, I suppose. Ian: Absolutely. Oh my goodness. And I'm laughing because I've been there. I think we all have, you know. And so, actually, if you have a guest, you've got to do it. So, and I think from the beginning, the first probably dozen videos that you do, I hate to say this, the first dozen live videos that you're gonna do, they're not gonna be that great. They're not gonna your best... Rob: [crosstalk 00:42:10]. Ian: Yeah. Okay. Well, you're actually saying it how it really is, you know. It's true. And so... and your confidence levels are gonna be low. And so, I like to draw this graph which basically goes up. It has a few ups and downs along the way. Sometimes your confidence will go up. Sometimes you'll have a tech disaster and that rattles your confidence, but you've gotta keep going and get better. So, it's a good place to start with, with having an interview. Rob: Yeah, I like it. And talk to us, you have a model, or a checklist, a process, The 5 P's. Talk to us a little bit about that. Ian: Yeah. So, The 5 P's, I mean, this just takes you through all the elements that you need to think about. So the first element, we kind of talked about it already, is the planning. So, this also includes, you need to have a tech check... if I can say the word, a tech checklist, of all the things that you need to do. So, check your audio, check your internet. Make sure all the tools are working really well. Know what you're gonna talk about, so have a document that has got all the stuff that you need. So, that's the first thing that you need to do. Second thing is pre-promotion. Let everyone know out there that you're going to go live next Tuesday at 2:00. If you're gonna schedule that live video, that makes it a lot easier, so you can send the link out to your list. You can send it out on social media. You can send that information to your guests for them to be able to do that promotion. You can create videos and you can create all that kind of information to promote your live show next Tuesday, because if you don't tell people about it, then, you know, no one's gonna turn up, or it's gonna be... you're gonna be very disappointed in your numbers. So, pre-promotion, really important. Then it comes to the day that you're going to go live. And this is all to do with production. We've talked a lot about that before. It's how you structure the show, it's warming your voice up before you go live. It's pressing that go live button, knowing what you're going to say. It's being able to use the software confidently and making sure that you've obviously tested that before. Then, once you press the end broadcast button, it's at that point that most people go and have a lie-down, and think that's the end of it. But of course, it's not. We want to turn that live video into a piece of evergreen content that's going to last for a long time. And so, it's at that point that you need to think about the post promotion. And here, it's down to getting people to listen and watch the replay of it, because you might only have 10 people watching your live, but you might have 30, 40, 50, even 100 people who are watching that live video later. And so, you want to get people watching that. You might want to, again, do, send people that from your email, through social media, get your guests to share it with their audience too. So, that's the post promotion. And then the bit that I get really excited about is, which we've already talked about, is the repurposing of your live shows, turning that maybe into a podcast, into short little snippets to share on social media, into a blog post, into an infographic. And there's so many things you can do there, from that one piece of content. You can turn that into a plethora of different content that's going to, hopefully, explode across the interwebs and allow you to focus on running your business without having to worry about creating so much content, because it's a lot easier doing it from that one live show. Rob: Yeah, I love that. And I suppose, would you agree, it's usually a smart choice if you decide that what you're gonna do with your content is have a few things in there that are going to be really evergreen, so that you can get the most mileage out of them, because I suppose this is one of the issues. If you're doing something that's very topical, you know, things change. Ian: Yeah, absolutely. I mean, I did a podcast many, many years ago. It was the "Social Media News" podcast, not the most exciting one. I spent ages editing it, and because I was talking about the latest that was happening in the social media world, it was out of date after a week. So, it's not to say that doing those kinds of episodes is a bad thing, because occasionally, it is a good idea to, if there's a hot topic to talk about at the moment, then, by all means, talk about that. But I am more into creating evergreen content that's gonna last for a long time, because it just means you're creating less work for yourself and it's going to last a lot longer for you. Rob: Yeah, I think I'm in your camp. As you say, I mean, sometimes you can catch a wave with the really topical stuff and that helps you, but I think on balance, yeah, I'd rather be in the evergreen, evergreen gotta camp, you know, to the degree that I can be. Ian: Definitely. Yeah. Rob: Yeah. Well, look, Ian, this has been so good. So, there's... you shared a wealth of stuff with us. If listeners just took one nugget or piece of advice away, what would that be? Ian: So difficult to say one thing, but it's really to press that button, to just go live. Obviously, plan and prepare and do all that kind of stuff, but don't procrastinate. You know, because I've been there. It took me, like, probably one or two years to actually get round to producing my own live show. Don't be like me. Just do it. And now is a really good time to do it, because so many more people are doing it. And so, yeah. That's what I'd say to people. Rob: Just get it done. So, maybe, pick a date, pick a time, tell your network that it's happening, and just get out there and do it, perhaps. Ian: Absolutely. Rob: Yeah. Awesome. Ian, as I said, it's been great. Where's the best place for people to get more from you? Ian: So, the best place is my website. I've got loads of guides on how to improve your confidence. I've got tech guides and things like that. And I've also got my podcast, it's, "The Confident Live Marketing Podcast" which can be found, my website is iag.me, and my podcast is at iag.me/podcast. Rob: Ian, I just wanna say thank you. This has been great. Loads of fantastic information for people. I do appreciate it. Thank you so much. Ian: Thanks Rob, it's been great to be on.