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Your Career Podcast with Jane Jackson | Create Your Dream Career
Gunnar Habitz is a Social Selling Advocate dedicated to advancing digital and social media as the highest performing customer engagement channel. Gunnar shares his story with Jane Jackson, Australia based Career Coach and LinkedIn Top Voice 2020, in episode 218 of Your Career Podcast.From Daimler in Germany and HP in Switzerland to Hootsuite in Australia, Gunnar is now the Senior Partner & Alliance Manager APAC for Hootsuite.He is passionate about the transformation of modern workplaces to embrace new ways of collaboration. Cloud based tools, mobility and Artificial Intelligence enable these trends. Gunnar consults with, and guides, his audience as a trusted advisor along the change journey, to prepare for a connected tomorrow. Gunnar Habitz says the Australian ICT industry is unique: it is an ideal test market for new technologies and services. He moved to Sydney in 2016 to apply his 20 years of European ICT industry experience to the Aussie cloud and software business combining sales and marketing activities. And what fascinating career and personal transitions they have been!So how does one make these country, job function and industry changes? Gunnar has an innovative and exceptionally pro-active approach to making a career change, expanding his network effectively, leveraging social to build his personal brand and much more... Listen to this fascinating episode that takes you from Europe to Asia Pacific and multiple career reinventions. Gunnar will inspire you with his story!For more inspiring stories of success career changes, subscribe to Your Career Podcast on iTunes
Kirsty Lewis joined us in the studio to talk through how to create impactful workshops. When creating and delivering people centred workshops, learning or meetings, people often forget to put those participating in the middle of it all. This means people don't take in your points, they're less engaged and you don't get the desired outcome. But id you start bringing in some of Kirsty's ways to bring your workshops together, you'll find everyone is much more engaged and ready to take what they learned to the outside world.
James Slater joined us in the studio to talk through how to create a better workspace. James works in workplace design and technology, and helps businesses create intelligent workspaces that connect people, technology and environment. People get stuck working in offices and spaces that don't work, so why don't they fix this? It causes a disconnect between your teams and can be used much more effectively.
Chris Dawson joined us in the studio to talk through how to make better sales calls. Most people probably dread them, even those who chose to work in sales and make cold calls every day – but you can make them easier and work for you better if you know how. Chris has held nearly every sales role in the last 25 years, from door to door sales to sales for FTSE 100 businesses, so now shares his sales experience, skills, and enthusiasm to sales teams looking to improve their process. Selling doesn't need to be overcomplicated, so here are a few easy tips and tricks from Chris to implement to improve your sales and cold calls.
Graham Allcott joined us in the studio to talk about how to be more productive. You see productivity hacks being thrown around everywhere now, but do they ever work? Graham has been in the learning and development/productivity industry for years and advises some of the biggest businesses how to increase productivity. Being too busy is only going to cause burnout. So here are a few tips and tricks from Graham to improve your productivity and prioritise your workload.
Jon Buchan joined us in the studio to talk through how to write cold pitches that work. Jon is in digital business outreach and copywriting and knows a few ways to get the attention of your prospects. After once writing a drunk, cold email that led to countless meetings with big brands, he's since taught the method (sober) to thousands of customers who find as much success with their pitches now. Standing out is easy when you know how, and Jon's here to give you a few pointers. Gone are the days of a wasted sales email that gets deleted before it's opened.
Christopher Smith joined us in the studio to talk through how to create promotional merch that works. Chris has been working with small businesses for years creating clever promotional merchandise and long before that has been involved in creative communication. Christopher understands it's all too easy to fall into the trap of cheap, poor quality brand design or promotional merchandise, meaning he's well versed in the hows and whys of creating decent merch that actually works. From personalisation to who to send them out to, here's a few merchandise mistakes to avoid.
Mike Herberts joined us in the studio to talk through how to get the attention of clients you want. Businesses struggle to attract new customers because the methods they use are the same ones used by everyone else trying to attract the same customers. Mike works with people wanting to improve their outreach and prospecting. Rather than reeling off script or sending over the same boring message they receive day after day, you need to stand out and know the industry you're trying to get in to. How? Watch and find out.
Steve Corwood joined us in the studio to go over how to take the hassle out of buying a vehicle. It's a long winded process and unless you've got endless cash and know exactly what make, model and spec you want, it can be a bit overwhelming as a buyer. So, Steve believes those in the automotive retail space need to do more with their processes and tech to be more trans parent with their customers. Improving your tech, data and marketing will take you further, but until you're transparent with your customers you'll always be behind the curve.
Richard Smith joined us in the studio to talk through how to handle objections on cold calls. Richard is a VP Sales who still makes cold calls to build his pipeline, runs his own end to end sales cycles and coaches his team to do the same. Through years of making cold calls and knowing exactly how much to talk on sales calls, how many and what kind of questions to ask, and how to handle objections, Richard can help you banish the jargon and start closing more sales conversations.
Jane Ferre joined us in the studio to talk through how to get your dream role. Job seekers often find themselves at the mercy of job boards and just applying for any job vacancy they come across, or people stay stuck in jobs they hate because they're comfortable. Once you've nailed your CV, leveraged your LinkedIn profile and clearly defined your goals, you'll be able to make better career decisions with businesses you're genuinely interested in working with.
Daniel Cohen joined us in the studio to talk through how to improve your market research. People nowadays don't fully understand who their clientele and target market are. So how can you create a strategy that works or achieve goals you set for your business. Daniel goes over a few easy ways you can understand your market and improve your business awareness.
Camilla Ainsworth joined us in the studio to give her top tips for young entrepreneurs starting their own business. Camilla grew her name on BBC One's The Apprentice and ended up being the youngest finalist on the show, then successfully launching her business afterwards. So, she knows a few things about how to start your own business and how to become an entrepreneur – without all the fluff. She gives a few things she wishes she knew and avoided when starting a business and things to do from the beginning to get off on the right foot. There's a lot of information out there from people who have never successfully launched their own business telling you what to do and what not to do – so it's probably better you hear it from someone with the experience.
Kelly Goss joined us in the studio to talk through how to improve business productivity with automation in business. Kelly is a business process automation and productivity consultant who helps small and medium sized businesses automate their processes to make their business become more efficient. Working with people all over the world in various different industries, she specialises in automating processes with Zapier to help your business remove unnecessary steps which cost time and money and improve productivity through harnessing technology.
Lucy Werner joined us in the studio to talk through how to do your own PR. Lucy has worked in publicity for 17 years and is the author of the bestselling book Hype Yourself – a PR toolkit for small businesses. She's used all these tips and tricks to grow her own business and teach entrepreneurs how to do it for themselves. From knowing how to pitch to journalists, podcast hosts, event organisers etc to how to perfect your press release strategy, Lucy knows how to get in front of the right media and nail your PR pitch to win people over. You don't need to leave your entire public relations strategy in the hands of someone else – there's loads you can be doing yourself to leverage your network and build a brand.
We had Alex Leslie join us in the studio to talk through how to improve your sports coaching. He's a professional tennis coach and author of The Players' Box who has been involved in sports since childhood. After studying some of the world's best sports coaches and analysed what makes them so great, he knows what kind of guidance, support, and coaching creates top class players. Alex gives his tips on how to structure your training session, and as a coach how to encourage your player to be at the top of their game.
We had Maxine Berry in the studio to talk through how to improve your cold call conversion. Making cold calls and being in sales is a bit of a refined choice and a lot of people fall into the sales industry without meaning to. So you might find it difficult to pick up the phone, not know how to get past the gatekeeper, or not ask the right questions. But cold calling doesn't need to be a low level sales tactic, it can be your best friend when it comes to making professional relationships and building new business. You just need to know how, and Maxine talks you through it.
Christine Ditchfiled joined us in the studio to talk through how to turn your passion into a business. For what was once just a favourite drink on a Friday night, Christine turned her love of gin into a business and now give you tips on how to turn a passion project into a full time job. From being consistent with your marketing approach, understanding your industry and market, and finding support you need along the way, turning your hobby into a business isn't easy. But it's doable. Networking, strong branding and a marketing strategy that sells will be your best friend.
Matt McCall joined us in the studio to explain why you're paying more for your insurance. Business owners will always want to know how to save money on insurance, and find the best insurance deals for their company. Matt is a commercial insurance broker who explains in layman's terms how using a broker, whatever your industry, is going to make your life easier and find you the best insurance policies.
Claire Sewell joins us in the Habitz Podcast studio to talk through how you can increase your sales and build better relationships. Building relationships is the biggest thing in sales, yet so many salespeople go straight in for the kill without building those foundations. You need to be adding value and looking to solve problems, rather than pitching a solution you don't know will work. Sales isn't the easiest industry to do well in, but when you stop making it all about you and start paying attention to the businesses or people you're selling to, it will come much more naturally.
Rav Panesar joins us in the Habitz Podcast studio to talk through how to improve and power your projects. Whether you're in project management or not, you'll at some point be involved in making sure a project or programme gets delivered properly on time and as planned. But when there are so many factors in project and programme management that can lead it to go wrong, people get stuck in bad habitz and end up losing sight of their objectives and aren't able to identify risks as they appear. Rav has over 20 years experience, 10 of which he's run an independent business consultancy that has delivered 27 projects on £166m worth of business transformations.
Tim Duncombe joins us in the Habitz Podcast studio to talk through ways to get a better telecoms deal. In the telecoms industry there's a lot of unethical practise. Between lengthy contracts, hidden charges and misselling, you're more often than not bound to come up short against the companies you buy from. When you're working with technology you're always going to want to be up to date and future proof. But when businesses have sales goals and often very little interest in your actual needs, you're not guaranteed to be sold to properly. Tim gives some good tips for how to decide what is best for your business and not be swung a deal you didn't sign up for.
Stuart Clark joins us in the studio to talk through some mistakes you're making with your business accounts and how to manage them more effectively. When it comes to managing your business accounts, taking the easiest and cheapest accounting options may seem like the best choice, but usually it'll come back to bite you. Likewise with tax, you want to find out how to pay less tax and end up running your business from your bank account with account books that are 8 months out of date and only look at your profit margins and tax figures – all rookie mistakes but easily rectified. Stuart explains some easy ways to understand your business accounts.
Graham Hawkins joins us in the Habitz Podcast studio talking through how to improve your social selling skills. Graham works with salespeople who are looking to improve their social selling technique and survive in the industry. Considering people claim to be in sales, their go - to B2B sales techniques are arguably, well, terrible. LinkedIn pitch on connection, no re search on who they're selling to, and just a general spray and pray – the likelihood of any of these working is so slim you're almost better off not trying at all. But if you want to, Graham has some good habitz to start implementing.
Joe Glover joins us in the Habitz Podcast studio to talk you through how to build a community people care about. Marketing has never been as big of a focus in business as it is now. Joe has built a community of 21,000 engaged marketers from across the world on the premise of looking after each other just a bit more. Whether you're a seasoned marketing director or a social exec starting out, Joe has some decent tips to keep in mind when planning your marketing – and some things to avoid. People should always be central to everything you do as a marketer, so take your time to sort your values and know that the rewards aren't instant, but always worthwhile in the long run.
Becky Lodge joins us in the Habitz Podcast studio to talk about how to build a successful start up. Being a first time business owner or entrepreneur isn't easy. Trying to learn how to manage different projects at once, wear 10 different hats and make your business profitable is hard. And that's why most start ups fail. With the right funding and good people around you, there's no reason your business can't be a success. From hiring a business coach or mentor to focusing on your mental health and mindset, Becky talks through some simple ways to make your start up successful.
Jamie Dixon joins us in the Habitz Podcast studio to talk about how to make training practical. It's all well and good spending hours on a training module for it to go in one ear and out the other. Making your training practical is another story. Most people focus on the wrong things when training, like focusing on a topic instead of finding a solution. So find your goals, set your targets and train towards them, not around them. Learning and development is never going to be a one size fits all, but L&D coaches and trainers know how to get the best out of people. Listen to some of Jamie's tips to improve your training.
Katie Thompson joins us in the Habitz Podcast studio to talk about content marketing and how to build better communities. Since Katie trained with the National Council for the Training of Journalists and the Chartered Institute of Marketing, she's worked with some of the biggest global brands. She knows the dos and don'ts when it comes to creating content and marketing both with old school editorial standards and the new age digital techniques. Building brands and communities online isn't easy, and will never be an overnight win, but with some of these good and bad habitz to pick up and drop, you'll be a step closer to creating some thought provoking, and decent content that makes people buy.
Chris Williamson joins us in the Habitz Podcast studio giving you his tips on starting a podcast. Chris has his own successful podcast called Modern Wisdom which has had over 10 million plays in the last few years. Everyone listens to podcasts now, so people see it as an easy way to get noticed. But it's a hard platform to launch on when you're not sure on the direction. It's more than just speaking into a microphone. You need to be speaking about the right topics for your audience, interviewing people, giving value that can't be found elsewhere. Putting out content needs to have half a thought behind it, so take some of Chris' tips if you've just launched a podcast or you're wondering how to start one soon.
Fifi Mason joins us in the Habitz Podcast studio where she talks through how to grow your personal brand as an introvert. Introverts face different obstacles when it comes to putting themselves out there online to grow and build their brands – but unfortunately, if you don't do it yourself, nobody will do it for you. So Fifi gives personal brand and visibility coaching to introverted business owners. Developing a personal brand is hard anyway, let alone with the difficulties you face as an introverted personality type. But with a few of these good and bad habitz, you'll be on track to find what works to build your brand soon enough.
Eddie Whittingham joins us in the Habitz Podcast studio to talk through how to start and sell a successful business. Eddie built his business with no investment, just by focusing on the important things and avoiding the rest. If you focus on chasing revenue over profit or seek out constant investment to make your business look the part before it is the part, you're going to end up losing valuable money and risk everything. Rather than taking advice from fake online gurus and business coaches who haven't got experience, have a listen to this and connect with Eddie on his social media.
Andrew MacAskill joins us in the Habitz Podcast studio and is talking through how to be successful with your job search. We're all at some point going to be looking for a new job. Need to prepare for an interview. Apply for a job. All of those things can be pretty scary, and pretty disheartening when it feels like you're having no success. Job searching doesn't need to be a chore. Andrew talks through how you can get seen on your job hunt and stand out when you apply. He's worked in recruitment for years and helped numerous people into work, so he knows a few good tips for securing a job offer.
Ian Murphy joins us in the Habitz Podcast studio talking through how to be more engaging when delivering cyber awareness training. Cyber awareness training is hardly lighting the world on fire, but it's important for all businesses to ensure their employees are aware of cybersecurity dangers and cyber threats that come along with it. Educating your team can be difficult, but Ian has found using humour to be the best tool for engaging training and spreading awareness in the cybersecurity industry.
Erica Farmer joins us in the Habitz Podcast studio to talk through how to increase engagement in virtual learning. Everyone is on the online training and virtual learning train now, so it's important you get it right. But how do you get people's attention online? Erica has 20 years of experience in corporate learning and development with businesses such as British Gas, Virgin, LV and Specsavers so she knows the industry well. She's been delivering interactive, online learning sessions since 2014 so knows how to engage people and get them involved with their L&D.
Deborah Fleming joins us in the Habitz Podcast studio to talk about how to run a successful team building event. Taking the team for a staff day at laser quest as a team bonding experience is never going to bring in great results. Sure, it will motivate your team for the time they're there, but all it really is, is your staff and team using it as a fun day out to get out of the office and let their hair down. But there are more efficient ways to get the most out of your team and bring the investment back into the business without wasting company time and money.
Paul Gosnell joins us in the Habitz Podcast studio to talk about wellbeing in the workplace. Companies need to be on it when it comes to their employee's wellbeing, but still they sit on it and take the reactive approach. Which is fine, it's better than nothing – but putting the steps in to avoid burnout, stress and unhealthy habits forming is way easier than fixing it after. Having a more engaged team is easy, you just have to try. And the more engaged your employees are? The bigger your company turnover. So whether it's a company-wide policy to not sit at your desk over lunch, maybe it's a step-counting challenge, exercise incentives – Paul has some tips to make your workplace healthier.
Andy Fleet joins us in the Habitz Podcast studio to talk about how to write a better job advert. Whether you're a recruitment agency or business owner who is hiring, being able to write a good job advert is invaluable. Finding candidates who might not usually apply, candidates who have the skills required for the job specification or who think it sounds interesting enough to send to a friend. Rather than copy and pasting a job description and posting it on a job board, have a bit of creativity and write better job adverts. Andy gives a few easy ways how. Recruitment isn't easy, but you can attract some better candidates with a good job advert.
Chris Aldridge joins us in the Habitz Podcast studio talking through how to patent ideas when launching a new product. Not many people know much surrounding intellectual property laws (IP). But it's important to ensure you've got the right legal protection when you startup with a new idea, product or brand to avoid it being copied and you being kicked out the market. Chris has helped patent grants go through for 1000s of businesses (including Google and BMW) so he knows his stuff when it comes to legal protection and patenting your idea.
Katrina Fouracre joins us in the Habitz Podcast studio to talk through how to improve your website. Most businesses have a website for one reason or another. Data capturing, eCommerce, lead generation… whatever it is, they have a website. But how many people keep their site updated? How many people understand website hosting? Or how to use WordPress? Very few. People often overlook the customer journey on their website and focus on themselves and how important they want to feel. So if you're looking to improve your user experience on your website, Katrina has a few easy things to start doing.
Hope Mckellar joins us in the Habitz Podcast studio to talk to you about PR (public relations) and how to promote your business through the media. As a former journalist, Hope runs a PR firm to help businesses get published in various media outlets from the BBC, ITV and Mail Online to smaller local publications. PR is a hard ladder to climb, but being consistent with your press releases, sending stories to journalists that benefit them and provide value are all good places to start. Getting media coverage is hard when it's so saturated, but with a few of these tips from Hope you'll be on your way to nailing it soon. Whether it's newspaper, online, social media or television – getting your businesses name out there is always good.
Sean Toomer joins us in the Habitz Podcast studio to talk through how to improve your business cash flow. Having cash sat in the bank and having a good cash flow are very different. Knowing you can break even or make enough profit to pay your monthly direct debits and invoices will help you sleep at night, but getting the cash in the account in the first place is hard. Sean gives you some tips to improve cash flow and create business strategies that will keep your accounts looking better.
Cheryl White joins us in the Habitz Podcast studio to talk through how to franchise a business. Cheryl has helped franchise over 50 businesses as a franchise coach and has grown her own business to 13 across the UK. Franchising doesn't need to be difficult, but people fall into the trap of trying it themselves without guidance from someone who has done it before. Knowing what to charge as a franchise fee, who to onboard and even how to onboard them aren't things you're taught at school – which is why Cheryl runs Mercury Franchise School to go through all those questions you have and make your business franchise ready.
Colette Heneghan joined us in the Habitz Podcast studio to talk through how to have more energy and eat smarter. We all know the basics of eating well. Portion control, having a balanced diet and not overdoing the calories – but there are some extra habits you can get into which will improve what you get out of the cupboard. You don't need fad diets and unrealistic goals, you just need to fuel your body with nutritional food and the energy will come flowing. Colette has coached over 10,000 of people in wellness, nutrition and lifestyle so her tips are tried and tested.
Mike Lewis joins us in the Habitz Podcast studio talking to you about how to improve your SEO. You'll have seen agencies and marketing professionals talk about the importance of SEO and having a decent SEO strategy, but they rarely give you a few tips to rank higher on Google that you can do yourself. It isn't easy, and it's definitely not an overnight thing – ranking takes time. From ensuring you've got the right keywords, showing relevance and authority and link building – it's a month on month job. But the results of SEO will make the wait worthwhile. So Mike's here to give an easy way to improve your SEO ranking that anyone can do. Yes, even you.
Joeri Schilders joins us in the Habitz Podcast studio to talk about making your virtual meetings more engaging. We're all stuck now with online meetings, Zoom and Teams have become a part of everyday life, and we all know it can be hard to engage people on them and keep them from getting distracted. Joeri facilitates endless virtual meetings so knows how to keep people interested. From conversation tips and activities depending on the group, he'll have something you can implement in your online meetings too.
Ian Richards joins us in the Habitz Podcast studio to talk about how you can better plan your financials for the future. Not everyone thinking a financial planner is for them, but financial planning itself is something you're definitely better doing sooner than later. Money comes and goes, and so do your future plans, but getting a grasp on what you want to achieve and what you need to do that will mean it's much more likely to come into fruition. Ian is a financial planner and chartered accountant, so knows a thing or two when it comes to saving money and planning for your future life and financial goals.
G Sabini-Roberts joins us in the Habitz Podcast studio to talk you through how to humanise your branding and speak to your target audience better. It's not rocket science, we're all humans. We (mostly) know how to speak to one another but that often goes out the window when it comes to your marketing and branding yourself online. Being able to market yourself and be relatable is number one. G talks you through a few ways they've found you can improve your branding perception and use it to get new client buy-in.
Nathan Winch joins us in the Habitz Podcast studio to talk about investment and minimising your investment risk. The last few years have seen people investing quicker than ever, but often when people don't understand their investment risk or what they're investing in, they find themselves in trouble pretty quickly. It's not an instant income replacer or an easy passive income stream. Whether you start in property investment, private equity, stocks and shares or cryptocurrency, there are risks with all assets. Building up equity in your investments is ultimately what everyone wants but looking for short term financial gain rather than long term wins won't help. Nathan explains a few ways to minimise risk when investing and future proof your plans.
Darryl Bates-Brownsword joins us in the Habitz Podcast studio talking about how to get your business ready to sell. When you know what buyers are looking for when they buy a business and what makes a business valuable then you can start preparing yourself for exit better. You don't want to leave what was an exciting business journey on a bad note because you didn't prepare for the sale properly, so it didn't go smoothly for whatever reason. Whether the offer price wasn't right or the terms of sale weren't as expected, you need to prepare when selling your business for all eventualities and Darryl can help with that.
Andy Shaw joins us in the Habitz Podcast studio to talk you through some tips for buying an investment property. Getting into property investment is more popular than ever with people looking for more passive income streams. But it's not all as easy as you might think. Andy works at Hamlet Homes in Warrington and has loads of experience with property investors, so has plenty of dos and don'ts for getting into the industry. If you're looking to grow your property portfolio or even start one up, have a listen and see what Andy recommends. He manages landlords' properties in Warrington every day so knows what he's talking about.
Phil Davison joins us in the Habitz Podcast studio to talk about resolving debt. So many of us find ourselves in debt now, maybe through poor money management or financial circumstances changing, whatever the reason, there's a solution to your debt. Ignoring the lenders won't help, pretending the debt will go away won't mean it will. If you want to know how to get rid of debt, then you need to take it into your own hands and take responsibility. The sooner you do, the sooner you can focus on ways to improve your credit rating for the future and getting yourself in a better financial position. Phil has helped resolve hundreds of millions worth of debt, so he knows a few tips to help you, too.
Manoj Patel joins us in the Habitz Podcast studio talking through his tips for selling a house. Whether it's your first home or an investment property, you're always going to want to get the most money for your property. It's not always that simple though. Manoj has run a successful estate agency for several years now and has been a property investor for even longer, so he knows what to expect when you sell a house and things to avoid getting caught up in. You can never be too prepared, have a listen and let us know anything else you found to look out for if you've sold before.
Benjamin Dennehy joins us in the Habitz Podcast studio to talk you through how to make more sales. Sales doesn't need to be complicated. People are scared to pick up the phone and they're scared to sell. Being a good salesperson doesn't mean you hammer the phone and do the same thing 100 times over. Good sales techniques come from self-evaluation, regular performance check-ups and learning from mistakes. Ben is known as the UK's most hated sales trainer, but he knows what he's talking about. If you need some no-nonsense sales training, he's your guy.
Gary Webb joins us in the Habitz Podcast studio to talk about management development. For some people, being a manager or leader comes naturally but management can also be learnt. Being self-aware and good communicators is just who they are and being in a management position is easy. Others need help with how to be a better manager. So here it is, Gary shares some tips to improve your management style and hopefully get the most out of your team.
Ali Crooks joins us in the Habitz Podcast studio talking through trading and how to trade for long term wins. There's a buzz around forex and trading at the moment, Instagram gurus telling you how to make money quickly and live the life you've always wanted. But it's not like that. You need to think like an investor. When investing you think about long term goals, not quick money wins. Trading is the same. You can learn how to trade from people like Ali, but it's the mindset you need to work on too.
Mike Whyte joins us in the Habitz Podcast studio to talk you through how to get business funding. Recently there were a few government funding options to help your business, but what if you need more help with money? To secure funding you should always speak to a professional broker who knows the best way to secure funding in your industry and with your current accounts. Whether you're an SME, sole trader or large corporation, everyone at some point needs some financial help, so Mike is here giving a few good habitz for applying for funding and preparing yourself.
Josh Gudgeon joins us in the Habitz Podcast studio and chats through how to make better video content. Whether you want to know how to become a YouTuber, if you want to create video content for your business or just want to vlogging as a hobby, Josh shares some tips for how to engage your audience and start off strong. Videoing yourself and talking to the camera can be pretty scary to begin with, but we all start somewhere. So for more tips on how to create video content, head over to Josh's channel and see his uploads.
Sam Dunning joins us in the Habitz Podcast studio talking about digital marketing, and how to use SEO to drive more leads through your website. Their leads come through their site since they rank at the top of page one, so they practise what they preach. Sam talks you through various habits to implement into your website which will make your customers journey easier and bring in more leads for you to follow up on. Whether it's updating your search terms, building in quick fill forms, call to actions (CTA) – there's always more you can be doing to get more people on your website.
Shea Heer joined us in the Habitz Podcast Studio talking through negotiations and how to improve your sales technique. Negotiating is an art, and once you've perfected the small steps, you'll be on your way to win more business and make bigger sales. Shea built her whole business on cold calling during the 2008 recession, so she knows sales is a tough gig. But now Shea spends her days with negotiation training and sales sessions to have you ready for making money and getting new business. It doesn't need to be a hard sell and a strong pitch, you just need to implement some of these habits Shea gives to get into the swing of selling.
Rebecca Lowrie joins us in the Habitz Podcast studio discussing sexual intimacy. Sexual intimacy is still quite a taboo topic. People still find sex difficult to talk about and can feel all sorts of pressure from various factors, from social media and past experiences to religion and family views. It can be difficult to know yourself or reach your most intimate, sexual potential. Being intimate doesn't just mean having sex, it's a vast spectrum of feelings that can carry from the bedroom to everyday life in business and friendships. Rebecca has worked with thousands of people on how to be confident, so has plenty to give that you can think about.
Dianne Ashcroft joined us in the Habitz Podcast Studio talking through feet care and general skincare problems. Dianne is a straight-talking, purple loving, podiatrist based in Warrington. Whether you're concerned about athletes' foot, how to get rid of a verruca, or just want some skincare tips to keep your body healthy and moisturised, Dianne knows the answers. Foot problems can be embarrassing if you're not sure what's wrong, but trust that the podiatrist has seen it all before and won't be fazed. Not even a little bit. Not even if it's really really gross.
Emma Skeates joins us in the Habitz Podcast studio talking through how to grow an audience on social media. Whatever your platform of choice is - Facebook, TikTok, Instagram, YouTube – it can be difficult to grow an audience online. Some people manage it organically without trying, others can work for months to grow a channel without much luck, but Emma is here to chat us through how she has reached over 200,000 followers and a blog which reaches millions of people. She knows too well that the polished, perfection that many influencers portray isn't real life, and has built a following from being real and sharing her stories.
David Lucas joined us in the Habitz Podcast Studio talking through how to use Facebook ads in your business. You might be trying a new marketing strategy or feel like you should be running Facebook campaigns because that's what a marketing book told you to do. But you don't need to if it's not natural. David works for a digital marketing agency that specialises in running Facebook ads. There's a heap of different strategies to implement into getting your business seen online from PPC, SEO, social media, and email marketing – they all have a place, but not necessarily in everyone's business.
Charles Booth joined us in the Habitz Podcast Studio talking through online training. Zoom has now become everyone's best friend. Whether you like it or not, you'll be doing some online training sessions at some point throughout your career. You'll be listening to someone at the other end of a video call talk for hours about a topic you aren't relating to. Charles knows exactly how to engage people on Zoom. How to use teams to your advantage or make people sit up in your online training session. Have a listen and implement a few for yourself, your training will be more fun and enjoyable for everyone.
Shea Heer joined us in the Habitz Podcast Studio talking through sales training and how to get through to the gatekeeper. Making a sales call isn't fun for most people, but it doesn't need to be scary. Sales calling is a bit of an art, and once you've perfected the small steps you need to make before the call connects then you'll be able to adapt it to anyone who picks up and have your cold calls feel less, well, cold. Shea built her whole business on cold calling during the 2008 recession, so she knows it can be tough. But her sales call training can be put into practice by anyone and on Habitz she gives us a few tips you can implement straight away to come across better on your sales calls
Lisa Slater knows what she's talking about. She's been copywriting professionally for years and she's been in sales even longer. Lisa knows exactly how to get people to buy into you from your marketing. Writing copy is about the reader, not you. So here are some tips for your written content to make your copy count. We're not all destined to be a top-shelf copywriter or a grade A writer, but with these easy copywriting tips you might find it a bit easier.
Jennifer Tarjanyi joined us in the Habitz Podcast Studio talking about learning and development, and why we need to unlearn human behaviours that have brought us to where we are today. If you're a manager or in a position of power at work, a lot of the time the way you treat people in work isn't a reflection of how you are as a person. It's just how you've been conditioned to act at work. Jennifer has worked in the industry over 15 years so has seen it all and heard all the excuses. So, what we need to do, is take steps to remove these biases and behaviours and see where these stem from. Most come from fear. The fear of not being good enough. The fear of showing weakness. The fear of being shown up. Once we've worked these out, we can start working on self-improvement and realisation.
Iain Griffiths joined us in the Habitz Podcast Studio talking through franchising and being a franchise owner. There's a lot that can go wrong when taking on a franchise or deciding you're going to franchise your business. There's a bit of a misconception that because there's already a business in place that there's less work to do. But Iain chats us through the good tips he has for starting up a franchise and building a name for yourself in a new area. Plus, all the bad habits to avoid.
Tom Cokill joined us in the Habitz Podcast Studio talking through recruitment and how to work with recruitment agencies properly. As a hiring manager it can be difficult (and boring) to find the right agency for you and you can end up getting trapped in the PSL hole and just letting everyone work the job for you. But hiring people needs to be more detailed than that. You should be spending the same energy on hiring as you expect someone to put into their CV or their job application. Tom has a successful recruitment agency and knows how to hire people. He knows how to attract the candidates you want, can navigate his way through piles of people and can find you who you're looking for. So rather than wasting money and energy, you should be focusing on picking one recruitment partner to help you hire right the first time.
Baz Baruah joined us in the Habitz Podcast studio and was talking all things profit. People start businesses to make money. That's the long and short of it. But, a lot of businesses don't put in procedures from the start to have their businesses last long enough to actually make a profit. Most businesses fail within the first five years from poor planning. Baz is a certified profit first trainer who has helped loads of people realise where they're going wrong when looking at their P&Ls, their income and what they're spending. Just because the money is in your bank, doesn't mean it's yours to spend. With a few tweaks, you'll be set up much better to get through those first few difficult years in business to grow it into something profitable. Ideally seven-figure profitable...
Lewis Ellis joined us in the Habitz Podcast Studio talking through social media and using TikTok to your advantage. A lot of businesses don't want to use new platforms or categorise it based on their own views of it. "TikTok's for kids, we won't achieve anything on there". The rise of lockdown businesses who launched (very successfully) because of TikTok is crazy. So, imagine you already had a platform and kind of knew what you were doing? Marketing doesn't have to be difficult. You just need to be reactive to trends and keep relevant. Instagram, LinkedIn and Facebook are great - but there is always space for more. Who knows what audience you're not targeting...
Susan Walsh joined us in the Habitz Podcast studio and was talking all things data classification. A lot of businesses don't realise the importance of keeping data clean until it's really far gone and expensive to fix. Businesses waste so much money from paying attention to the details in their data. You could be spending huge amounts more with any supplier just because you're not logging it properly. Then you need to pay even more for people like Susan to come in and classify it for you, when you could have had her there from the beginning and the job would have been way smaller.
We're joined by Lucy Dunleavy in the Habitz Podcast studio and she's talking about online learning. Nothing usually sparks dread like the thought of being on a training day or sitting through a training course on-site somewhere with magnolia walls and a trainer who just doesn't want to be there. Engagement and entertainment are two hugely important factors when you're trying to complete educational courses for your team, but if you've ever delivered one, you'll know how hard it is. That's why Lucy is a huge advocate of online learning, and her company LearnBox are proving you don't need to stick to what you've always done to see results.
Johnny Walker joins us in the Habitz Podcast studio today talking about executive job search. If you're an exec and looking for work, it can be easy to assume that because you have a good job title, the offers come flooding in. But that's not the case. Most job seekers don't know how to speak about themselves in an interview properly. They don't know what to highlight when they write a CV. Johnny talks you through how to grow your chances of landing the job.
Chris Cooke is with us in the Habitz Podcast Studio talking about how to build an app with no experience. Chris isn't a developer but has now built several successful Jira and Confluence apps so has some tips if you're looking to do the same. People overcomplicate the user experience or just don't think about the app's end-user at all - don't be that person. Anyone can create an app. You can search 'how to build an app' on YouTube right now and be on your way, but you should watch this first.
Stephen Hull joins us in the Habitz Podcast studio to talk about costing up a build. Whether you're Architect or a Builder on-site, if you're costing builds or trying to get a realistic quote through from different suppliers you know it can be hard and construction costings can vary massively depending on where you go. Stephen's business looks to take the difficulty away from getting realistic quotes, helps you save money and plan your build better.
Andy Bishop is in the Habitz podcast studio talking openly about the stigma that is men's mental health. 2020 was terrible for mental health in general but for years a lot of men have struggled with opening up about feelings of depression, anxiety and other mental health problems. Andy gives a few tips to improve how we talk about these topics carefully and let men know it's ok to open up. Speaking about mental health isn't weak, it's one of the strongest things you can do. So check in on those around you using some of these habits and let men know that there's a life after poor mental health.
Chris Williams is with us in the Habitz Podcast Studio talking about digital transformation in business. The high street is a struggle at the moment and it feels like an office is almost a thing of the past, so how do you keep up with the way everything is changing? If all your processes are offline, if you haven't got an eCommerce platform or if you're just stuck in the past, Chris gives you some tips to join the 21st century. If you don't transform your business, you'll be left behind.
Alex Dovey joins us in the Habitz podcast studio explaining how to cut your business energy costs. Alex is an energy broker, so he spends his days comparing rates from energy suppliers to help you save money. What a diamond. Sometimes energy comparison sites aren't enough, especially when it comes to the big business energy costs - there are often a number of hidden charges you don't see until your bill drops and leaves you paying out the nose. So, here are some tips to help you save money. Basically, use an energy brokerage service and take the edge off.
Krystyna Lennon is with us in the Habitz Podcast studio talking all things procrastination. We're all guilty, procrastinating is part of our DNA (probably) and a lot of us could do with some tips. So, if you want few easy ways from Krystyna for how to be more productive and for overcoming procrastination, watch this now and not later.
We've got The Queer Box in the Habitz Podcast studio talking through their good habits to make the workplace (and society) fully inclusive for the LGBTQ+ community. Talking about gender, pronouns, sexuality and diversity should be on every company's list. LGBTQ+ equality isn't there yet. Lots of businesses are introducing diversity training which is great, but often it can be hard to know where to begin. The inequality is very slowly levelling, but until we all get on board and push for a social change, we need to keep up the conversation.
Rob Goddard is with us in the Habitz Podcast studio talking through his top tips for selling a business. Whether you're trying to your business ready for sale and you're interested in using a business broker, or if you're on the other side of the fence and want to know how to buy a business, Rob talks through it all. Most business owners think they can sell a business, but not many put in the steps beforehand to make it happen. So, Rob's here to help.