The SportsTech Allstars Podcast by SportsTechX showcases the most relevant initiatives in the global SportsTech ecosystem. The interviews cover accelerator & incubator programs, events, awards and other initiatives, as well as outstanding startups and their founders. Are you looking for innovation t…
In this episode of the Sports Tech AllStars Podcast, we present Josh Helmrich, Senior Director of Media Strategy, Business Development and Next Gen Stats at the NFL.The conversation explores how the NFL went from zero player tracking data to a platform that powers broadcast graphics, officiating decisions, coaching strategy, health and safety research and the Madden video game - and what the next evolution of that platform looks like now that optical tracking has entered the picture.TakeawaysNext Gen Stats started as a working project name that nobody gave much thoughtThe NFL chose wearable ultra-wideband tracking over optical at the start because of the unique occlusion challenges in American football In the first game of tracking, the NFL collected more data than in the entire history of the league combinedMarrying optical and wearable tracking together is the real unlock The Big Data Bowl identified a winning rushing yards model from a Japanese team that had never watched American football and did not speak EnglishBall tracking at the bottom of a pile-up remains an unsolved problem The NFL now has 29 data points per player at 10 frames per second Innovation partners do not need to wait for the NFL to come to them The Big Data Bowl has become a talent pipeline, placing graduates directly into NFL clubs and the league officeTo learn more, visit: https://nextgenstats.nfl.comGet in touch with Josh Helmrich at: linkedin.com/in/josh-helmrich-07a93510 Hosted by Rohn Malhotra from SportsTechX - Leading source of Investment and Innovation insights in sports. As promised, here's your small surprise:Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.More from SportsTechX:Explore the SportsTechX Intelligence Hub, an interactive database of over 8,000 sports tech companies, 8,000+ deals, 1,000+ investors, programs and events - HEREDownload the latest Global Sports Tech Ecosystem Report - HERESign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech - HERE Stay Connected and follow for more:LinkedInYouTubeSpotifyApple PodcastChapters00:00 Introduction02:11 Sports Innovation Düsseldorf and the NFL in Europe03:17 How the NFL Is Building an International Fan Base05:18 The Origin of Next Gen Stats 06:02 Why the NFL Chose Wearable Tracking Over Optical08:17 The Evolution of Sensors10:34 Why Optical Tracking Took 10 Years to Arrive in the NFL12:27 Ball Tracking in Football vs Other Sports13:17 Was There a Plan or Did the Use Cases Reveal Themselves?14:27 Enabling Coaches, Officials and Health Teams to Find Their Own Use Cases15:49 AWS, the Big Data Bowl and Opening Up NFL Data16:33 What the Big Data Bowl Actually Is and Why It Works18:24 The Japanese Team That Won Without Ever Watching American Football20:31 How the Big Data Bowl Became a Talent Pipeline for NFL Clubs21:45 How the NFL Evaluates and Partners With New Technology Providers22:56 The Unsolved Problem: Ball Tracking at the Bottom of a Pile-Up24:09 What Kind of Technology the NFL Is Actively Looking For25:09 What the Next 12–18 Months Look Like for Next Gen Stats26:23 A Call to Action for International Sports Tech Innovators27:42 Favourite Sporting Moment
In this episode of the Sports Tech AllStars Podcast, we present Jeffrey Hintz, VP of Innovation at Indiana Sports Corp and Executive Director at SportsTech HQ.The conversation explores why Indianapolis - home to the NFL Combine, NCAA headquarters, IndyCar, the new Cadillac F1 team, and 50 plus sports tech companies - is one of the most overlooked sports tech ecosystems in the world, and how Jeff is building the infrastructure to put it firmly on the global map.TakeawaysIndiana is home to the NFL Combine, NCAA, IndyCar, USA Football, USA Track and Field, USA Gymnastics, the Cadillac F1 team and the National High School Sports Federation The Indiana Sports Corp was the first sports commission ever founded in the US, established in 1979, and has since inspired over 350 similar organisations globallySports Tech HQ is not an accelerator or co-working space Infrastructure that connects startups to pro teams, governing bodies, universities and investorsIndiana offers a genuine competitive advantage for sports tech companies: denser access to decision-makers and faster traction than larger, noisier marketsConsolidation in athlete performance tech is accelerating - the trend is toward one platform that manages and measures everythingYouth sports globally is still largely run on spreadsheets and payment apps - the disruption opportunity remains wide openThe over-monetisation of fans is an emerging tension in US sport, mirroring conversations already happening in European footballLocal fans create the atmosphere and the product - losing them to pricing pressure risks killing the golden gooseFan-owned models like the German 50+1 rule preserve exactly what makes sport worth watching in the first placeTo learn more, visit: https://sthq.org/Get in touch with Jeffrey Hintz at: linkedin.com/in/jeffrey-hintzHosted by Rohn Malhotra from SportsTechX - Leading source of Investment and Innovation insights in sports. As promised, here's your small surprise:Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.More from SportsTechX:Explore the SportsTechX Intelligence Hub, an interactive database of over 8,000 sports tech companies, 8,000+ deals, 1,000+ investors, programs and events - HEREDownload the latest Global Sports Tech Ecosystem Report - HERESign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech - HERE Stay Connected and follow for more:LinkedInYouTubeSpotifyApple PodcastChapters00:00 Introduction 02:53 The 2016 Ryder Cup 05:14 What It Takes to Run a Four-Year Event in Six Days 06:50 From PGA Tour to Indiana Sports Corp 08:24 Why Indiana Is a Sports Tech Hub Most People Don't Know About 09:27 The NCAA, IndyCar, Cadillac F1 and the Density of Indiana's Sports Ecosystem 10:23 What SportsTech HQ Actually Does 11:35 Indiana as a Landing Pad for International Sports Tech Companies 12:26 Highlights: Six Techstars Cohorts, 66 Companies and Growing 14:26 Indiana Is the Middle Coast And That's a Competitive Advantage 17:33 Trends in Sports Tech: Consolidation, Youth Sports and AI-Driven Decisions 19:21 The Fan Economy, NIL and the Always-On Club Brand 22:12 Youth Sports Still Runs on Spreadsheets 23:14 Are Fans Being Over-Monetised? 25:47 Sports Betting, Distraction and the Warning Signs in the US 26:10 The 50+1 Rule, Fan Ownership and the Golden Goose Problem 29:20 FC Union Berlin, International Fans and Why the Model Matters 31:09 How Tech Can Help Clubs Balance Local and Global Fandom 32:33 What the Next 12–18 Months Look Like for SportsTech HQ 34:26 Peak Sports Tech Vegas, the Final Four Summit and Mark Cuban 37:41 Favourite Sporting Moment
In this episode of the Sports Tech AllStars Podcast, we present Andrew Powell, CEO and Co-Founder of Ethos.The conversation explores how two college roommates built a human readiness platform out of a dorm room at UNC, why the mental side of sport remains the most underinvested edge in elite performance, and how the same technology that helped the Seattle Seahawks win a Super Bowl is now training US Air Force fighter pilots.TakeawaysThe mental side of sport is still the most underserved performance leverEthos started as Duolingo for sports playbooks and has evolved into a full human readiness platform serving the NFL, NCAA, US military and enterprise clientsCoaches spend 95% of their time finding insights and only 5% ensuring players actually understand them - Ethos flips that ratioMichigan credited Ethos insights with a game-changing interception in the national championship gameThe translation from NFL playbook training to fighter pilot combat tactics was more direct than expected The majority of Ethos revenue now comes from the US Department of Defense, with sports and commercial clients each representing around 20%AI agent workflows for coaching staffs are the next frontier NIL and the professionalization of college sports are creating new commercial opportunities that the industry is still structuring aroundMore data and better tools do not homogenise sport To learn more, visit: https://www.ethossystems.com/companyGet in touch with Andrew Powell at: linkedin.com/in/andrew-powell-15180731 Hosted by Rohn Malhotra from SportsTechX - Leading source of Investment and Innovation insights in sports. As promised, here's your small surprise:Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.More from SportsTechX:Explore the SportsTechX Intelligence Hub, an interactive database of over 8,000 sports tech companies, 8,000+ deals, 1,000+ investors, programs and events - HEREDownload the latest Global Sports Tech Ecosystem Report - HERESign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech - HERE Stay Connected and follow for more:LinkedInYouTubeSpotifyApple PodcastChapters00:00 Introduction 02:28 The Dorm Room Origin Story of Ethos 04:16 Why Athletes Are Drowning in Data But Starving for Clarity 05:09 The Learning Science Behind the Platform 06:45 How Coach Insight Data Changes Everything 08:37 Why Mental Readiness Is the Last Untapped Edge in Elite Sport 09:12 Working With the Seattle Seahawks on Their Super Bowl Run 11:55 Cognitive Development, Memory and the Underplayed Mental Game 12:45 From NCAA Basketball to NFL - The Sports Portfolio 14:49 Human Readiness Beyond Sport - The Rebrand From Learn to Win to Ethos 15:45 How NFL Playbook Training Translates to Fighter Pilot Combat Tactics 20:02 What Makes Ethos Different From Corporate Learning Management Platforms 21:23 Revenue Split: Military, Sports and Commercial 22:24 AI Agents for Coaching Staffs25:06 Does More Data Make Sport Less Exciting?27:39 Formula One, Adrian Newey and Why Better Baselines Create More Innovation 28:27 What the Next 12–18 Months Look Like for Ethos 29:55 Favourite Sporting Moment
In this episode of the Sports Tech AllStars Podcast, we present Lisa Währer, Co-Founder and Managing Director of FC Viktoria Berlin.The conversation explores how six women with a startup mindset took over one of Germany's oldest football clubs and are building something that looks nothing like traditional German football - from bold branding and digital ticketing to securing the first European investment from Monarch Collective, the fund behind Angel City FC.TakeawaysFC Viktoria Berlin is Germany's first fully female-led football club, operating across both men's and women's sidesThe startup mindset is not a marketing angle - several of the six co-founders come directly from the startup and angel investing worldWomen's football creates a fundamentally different matchday atmosphere - more inclusive, more family-friendly, and commercially distinct from the men's gameBerlin had no dominant sports team and no professional women's football presenceMonarch Collective's first European investment signals growing institutional confidence in women's football as an asset classThe gender data gap in football is real Multi-club ownership models make particular sense in women's football where knowledge transfer and shared infrastructure accelerate professionalizationGermany's 50+1 rule continues to deter investors who can find more control The next 12 months are about scaling revenue, building toward profitability, and preparing for first division footballTo learn more, visit: http://www.fcviktoria.comGet in touch with Lisa Währer at: linkedin.com/in/lisa-währer-58a36058 Hosted by Rohn Malhotra from SportsTechX - Leading source of Investment and Innovation insights in sports. As promised, here's your small surprise:Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.More from SportsTechX:Explore the SportsTechX Intelligence Hub, an interactive database of over 8,000 sports tech companies, 8,000+ deals, 1,000+ investors, programs and events - HEREDownload the latest Global Sports Tech Ecosystem Report - HERESign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech - HERE Stay Connected and follow for more:LinkedInYouTubeSpotifyApple PodcastChapters00:00 Introduction 02:30 What Makes FC Viktoria Berlin Different 04:38 The Matchday Atmosphere and Why Women's Football Feels Different 06:01 Why Berlin Was the Right City for This Project 08:06 Berlin's Fragmented Sports Market and the Opportunity It Created 09:14 The Startup DNA Behind FC Viktoria's Six Founders 11:26 What the FC Viktoria Brand Actually Stands For 13:33 Tech and Innovation at the Club - From Digital Ticketing to Player Data 16:10 The Gender Data Gap in Women's Football 16:47 Working With Kinexon to Bridge the Data Gap 17:30 Multi-Club Ownership, Monarch Collective and the Investment Landscape 18:39 Where Women's Football Investment Is Heading in Germany and Europe 21:36 Why Women's Football Is a Better Early-Stage Investment Than Men's 22:31 What the Next 12–18 Months Look Like for FC Viktoria 24:33 Why This Is One of the Most Exciting Stories in Women's Sport 25:25 Favourite Sporting Moment
In this episode of the Sports Tech AllStars Podcast, we present John Stewart, CEO and Co-Founder of FastBreak AI.The conversation explores how a routing and scheduling engine built for field sales became the dominant infrastructure behind professional sports scheduling globally, and how FastBreak AI is now leveraging that same technology to transform the $70 billion youth sports market in the United States.TakeawaysProfessional sports scheduling is one of the most complex combinatorial math problems in existenceFastBreak AI is the dominant player in pro sports scheduling globallyThe company entered at the top of the market intentionallyYouth sports in the US is a $70 billion market ripe for consolidation, with private equity now arriving in forceFacial scan comparison to sexual predator databases is coming to youth sports ticketingContinuous background checks are replacing point-in-time checks for coaches and volunteers working with childrenAI-driven voice prompts may become the default user interface for consumer sports tech applications within the next two yearsAffordability in youth sports is an emerging crisis that technology and smarter operator economics can help solveSmart capital - not just more capital - is what changes the trajectory of the sports tech industryTo learn more, visit: https://www.fastbreakai.comGet in touch with John Stewart at: linkedin.com/in/john-stewart-3528a38Hosted by Rohn Malhotra from SportsTechX - Leading source of Investment and Innovation insights in sports.As promised, here's your small surprise:Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.More from SportsTechX:Explore the SportsTechX Intelligence Hub, an interactive database of over 8,000 sports tech companies, 8,000+ deals, 1,000+ investors, programs and events - HEREDownload the latest Global Sports Tech Ecosystem Report - HERESign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech - HERE Stay Connected and follow for more:LinkedInYouTubeSpotifyApple PodcastChapters00:00 Introduction 01:47 The Origin Story of FastBreak AI 04:24 How Scheduling Went From One Consultant to a Global Platform 06:42 Why Sports Scheduling Is One of the World's Hardest Math Problems 09:59 The NBA, Media Rights and Why Complexity Only Grows 11:15 Market Dominance 13:06 How European Soccer Adds Another Layer of Scheduling Complexity 14:10 Lessons From Selling a Company to Salesforce and Entering Sports Tech 15:10 Youth Sports Is Fragmented 17:09 Land and Expand 19:12 What's Next 22:08 The Wallet, Rewards and Payment Infrastructure Play22:13 Big Trends for 2026 25:17 The Capital Flooding Into Sports Tech Right Now 27:05 Favourite Sporting Moment
In this episode of the Sports Tech AllStars Podcast, we present Hendrik Weber, SVP of Sports Innovation at the DFL (Deutsche Fußball Liga).The conversation explores how German football built the data infrastructure behind one of the world's most-watched leagues, how 3D markerless tracking is reshaping the broadcast product, and how the DFL thinks about its role in fostering sports tech innovation - from startup access to market consolidation dynamics.TakeawaysCentralised tech provision to all clubs lifts the competitive baseline across the entire league - not just the top3D markerless tracking is at a genuine inflection point, with EA Sports' acquisition of TRACAB signalling where broadcast storytelling goes nextMarket consolidation in performance tech is natural, but monopoly dynamics create pricing risk - the DFL actively works to keep new entrants coming inInvitation-only event formats change the depth of conversation and the quality of knowledge exchangeThe betting and fantasy gaming segment is the next area to watch for a consolidation waveThe DFL sees performance and media as interconnected - stronger on-pitch product drives commercial upsideSports Innovation in Düsseldorf has become a must-attend event because it combines live sport, real technology demos, and genuine cross-sport exchangeTo learn more about the DFL, visit: https://www.dfl.deGet in touch with Hendrik Weber at: https://www.linkedin.com/in/hendrik-weber-dflHosted by Rohn Malhotra from SportsTechX - Leading source of Investment and Innovation insights in sports. As promised, here's your small surprise:Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.More from SportsTechX:Explore the SportsTechX Intelligence Hub, an interactive database of over 8,000 sports tech companies, 8,000+ deals, 1,000+ investors, programs and events - HEREDownload the latest Global Sports Tech Ecosystem Report - HERESign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech - HERE Stay Connected and follow for more:LinkedInYouTubeSpotifyApple PodcastChapters00:00 Introduction 01:38 What Sports Innovation Is and Why the DFL Builds It 04:30 The Innovation Games Format06:30 3D Markerless Tracking and the EA Sports / TRACAB Integration 10:00 The DFL's Two Mandates 13:50 Centralised Club Tech and the Sky Germany Virtual Broadcast POC 17:30 Market Consolidation in Performance Tech 20:45 Where the Next Consolidation Wave Hits22:00 Hendrik's Career 26:00 What's Next: Operationalising Event Learnings and the Project Pipeline 27:30 Favourite Sporting Moment
In this episode of the SportsTech All-Stars Podcast, we present Eddie Lewis, Founder and President of TOCA Football.The conversation explores how a self-taught training method, built around a tennis ball machine, became the foundation of one of the most well-funded sports tech companies in the world, and how TOCA Football is now expanding beyond youth training into competitive socialisation with TOCA Social.TakeawaysA self-developed training concept can become a $200M+ business if the underlying insight is strong enoughLegacy team training formats are inefficient at addressing individual technical gaps in soccer playersTOCA Football's tech evolved from a basic ball machine to an adaptive, AI-driven training systemCompetitive socialisation is a macro trend reshaping how fans engage with sport beyond playing or watchingPerformance tech is moving downstream — from elite clubs to everyday players and youth programsYouth sports investment is accelerating and remains a high-conviction area for operators and investorsThe 2026 World Cup in the US is a once-in-a-generation commercial moment for the soccer industryTeams and venues that build a flywheel between training and entertainment will define the next eraTo learn more, visit: https://www.tocafootball.com Get in touch with Eddie Lewis at: linkedin.com/in/eddielewisHosted by Rohn Malhotra from SportsTechX - Leading source of Investment and Innovation insights in sports. STX Intelligence Hub: sports tech company, investor, and deal database: intelligence.sportstechx.comAs promised, here's your small surprise:Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.More from SportsTechX:Explore the SportsTechX Intelligence Hub, an interactive database of over 8,000 sports tech companies, 8,000+ deals, 1,000+ investors, programs and events - HEREDownload the latest Global Sports Tech Ecosystem Report - HERESign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech - HERE Stay Connected and follow for more:LinkedInYouTubeSpotifyApple PodcastChapters00:00 Introduction03:14 The Origin of TOCA Football and Eddie's Playing Career 07:05 Why Individual Technical Training Didn't Exist in Soccer 09:59 Raising $200M and Finding Product-Market Fit 14:17 How TOCA's Technology Has Evolved 15:27 Playing Alongside David Beckham at LA Galaxy 17:53 TOCA Social and the Competitive Socialisation Trend 21:14 Macro Trends in Sports Tech Investment 26:13 The 2026 World Cup Opportunity and What's Next for TOCA30:49 Favourite Sporting Moment: 2002 World Cup
In this episode of the Sports Tech Allstars Podcast, we present Jordy Leiser, Co-Founder and CEO at Jump.The conversation explores the challenges and innovations in the ticketing industry for professional sports, highlighting the dominance of legacy players like Ticketmaster and the need for a more integrated business model.Takeaways-There hasn't been a truly innovative model in professional sports ticketing.-Legacy players like Ticketmaster dominate the ticketing space.-Attempts to innovate in ticketing have faced significant challenges.-The ticketing system is often separate from other team operations.-A patchwork approach to ticketing is not effective for business.-Teams need a cohesive strategy for ticketing and operations.-Innovation in ticketing could transform the sports industry.-Understanding the legacy of ticketing is crucial for new entrants.-The current ticketing landscape is ripe for disruption.-A new model could enhance the fan experience and team operations.To learn more, visit: https://www.jump.comGet in touch with Jordy Leiser at: linkedin.com/in/jordanleiserHosted by Rohn Malhotra from SportsTechX - Leading source of Investment and Innovation insights in sports. Download the latest Industry Reports here: https://intelligence.sportstechx.com/ Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Chapters00:00 Introduction03:31 Innovative Ticketing Solutions for Sports teams08:02 Building a Unified Fan Experience11:00 Case Study: Timberwolves and Their Digital Transformation16:55 Implementation Challenges and Successes21:08 The Future of Jump and Market Trends
In this episode of the Sports Tech Allstars Podcast, we present Nelly Kranz, Strategic Alliances & Investors Relations at Sports Tech Nation.The conversation revolves around SportsTech Nation, a global sports tech event that aims to connect startups, investors, and industry leaders. Nelly discusses the evolution of the event, its focus on innovation, and the importance of networking through the Investor Summit. The role of Colosseum Sport in supporting startups and fostering connections within the sports tech ecosystem is also highlighted, emphasizing the growing interest in sports technology and its potential for transformation in the industry.Takeaways-STB aims to connect startups with industry leaders.-There will be 120 startups and 150 investors at the event.-Focus areas include retail tech, data analytics, and fan engagement.-The Investor Summit is designed to facilitate connections between startups and investors.-Colosseum Sport supports startups with investments and strategic partnerships.-Networking is crucial for innovation and startup success.-The event is a B2B conference targeting key decision-makers.To learn more, visit: https://www.sportstechnation.comGet in touch with Nelly Kranz at: linkedin.com/in/nelly-kranz-6887887bHosted by Rohn Malhotra from SportsTechX - Leading source of Investment and Innovation insights in sports. Download the latest Industry Reports here: https://intelligence.sportstechx.com/ Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Chapters00:00 Introduction02:53 Evolution and Highlights of SportsTech Nation06:06 Focus on Innovation and Startups08:49 Investor Summit and Networking Opportunities11:25 Colosseum Sport's Role in SportsTech13:32 Conclusion and Event Details
In this episode of the Sports Tech Allstars Podcast, we present Matt Virtue, Founder & CEO of Rival.In this conversation, Matt discusses Rival's mission to create interactive gaming experiences that engage sports fans in a meaningful way. He explains how Rival combines gaming with sports IP to foster community and enhance fan engagement. The discussion covers the importance of gaming in reaching diverse audiences, the success stories of partnerships with organizations like the Detroit Pistons and New Balance, and the future of digital engagement in sports. Matt emphasizes the need for sports organizations to adapt to the evolving landscape and leverage technology to connect with fans effectively.TakeawaysRival aims to create interactive experiences for sports fans.The gaming industry has a median age of 35.5 years, indicating a broad audience.Engagement through gaming is essential for reaching younger demographics.Rival's platform allows for community building among fans.Success stories from partners like the Detroit Pistons highlight the effectiveness of Rival's approach.Retention rates of 93% indicate strong user engagement on the platform.The future of sports engagement lies in digital ecosystems and personalized experiences.Rival is focused on creating long-term relationships with fans through gaming.The integration of AI and digital tools will enhance fan engagement opportunities.To learn more, visit: https://www.rivalx.com/ Get in touch with Matthew Virtue at: linkedin.com/in/matt-virtue-8799a024Hosted by Rohn Malhotra from SportsTechX - Leading source of Investment and Innovation insights in sports. Download the latest Industry Reports here: https://intelligence.sportstechx.com/ Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Chapters00:00 Introduction 02:47 Creating Interactive Experiences in Sports07:01 Role of Gaming in Fan Engagement12:41 Building Loyalty Through Gaming Experiences16:33 Success Stories: Detroit Pistons and New Balance22:09 Future of Sports Engagement and Monetization30:26 Growth and Opportunities for Rival
In this episode of the Sports Tech Allstars podcast, we present Steven Webster, Founder & CEO of asensei.In this conversation, Steven shares his journey from being a martial arts coach to creating a technology that recognizes human movement. He discusses the challenges of coaching remotely and how asensei aims to provide real-time feedback through movement recognition technology. The conversation also explores the B2B approach of asensei, its successful use cases in various sectors, and the future of coaching with AI. Webster emphasizes the importance of making fitness accessible and meaningful, leveraging technology to enhance athletic potential and overall health.Takeawaysasensei aims to provide real-time coaching feedback.The B2B approach allows asensei to serve various industries.Successful use cases include partnerships with companies like Tonal and military fitness programs.The technology can be applied to rehabilitation and preventative care.Webster is excited about the potential of wearable technology in healthcare and fitness.The future of coaching may involve on-device AI that can interact conversationally with users.asensei's technology is designed to be an ingredient technology.Webster's intrinsic motivation is to unlock athletic potential, which he believes can lead to broader human potential..To learn more, visit: https://www.asensei.ai/ Get in touch with Steven Webster at: linkedin.com/in/stevenwebsterHosted by Rohn Malhotra from SportsTechX - Leading source of Investment and Innovation insights in sports. Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Download the latest Industry Reports here: https://sportstechx.com/reportsChapters00:00 Journey to asensei06:53 Understanding Movement Recognition Technology12:14 B2B Approach and Ingredient Technology19:14 Successful Use Cases and Applications25:22 Trends in Fitness Tech and Future Directions30:27 Future of Coaching with AI
Closing out the New Global Sport Conference series, The Sports Tech Allstars Podcast presents Dr. Margarete Schramboeck, Former Minister for Economy & Digital Affairs, Austria, Board Member, Aramco Digital.In this conversation, Dr. Margarete Schramboeck discusses her journey from private business to public office and her current role in the Saudi sports industry. She highlights the significant changes in Saudi Arabia's sports landscape, driven by Vision 2030, and the integration of technology in sports, including e-gaming and immersive live streaming. Dr. Schramboeck emphasizes the importance of AI and infrastructure in supporting the growth of sports in the region, as well as the unique opportunities presented by the young population of Saudi Arabia. She also shares insights on future developments and her personal connection to sports.TakeawaysSaudi Arabia presents a unique opportunity for growth in sports.The youth of Saudi Arabia is a driving force in sports development.Immersive live streaming will enhance fan experiences.Vision 2030 is a well-communicated roadmap for the future.Infrastructure is crucial for the success of sports events.E-gaming is becoming a significant part of the sports landscape.The Drone Champions League represents a new frontier in sports.Saudi Arabia is actively promoting women's sports.Get in touch with Dr. Margarete Schramboeck at: linkedin.com/in/margarete-schramboeckCheck out The New Global Sport Conference Here: https://newglobalsportconference.com/ Hosted by Rohn Malhotra from SportsTechX - Leading source of Investment and Innovation insights in sports. Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Download the latest Industry Reports here: https://sportstechx.com/reportsChapters00:00 Journey to Saudi Arabia02:42 Role of Technology in Sports Growth05:59 E-gaming and Drone Racing09:01 Innovations in Sports Broadcasting11:53 AI and Its Impact on Sports15:03 Saudi Arabia's Vision 203017:45 Saudi Sports Infrastructure20:39 Sports and Innovation
In this episode of the New Global Sport Conference series, The Sports Tech Allstars Podcast presents Jan Alessie, Co-founder & Managing Director - World Football Summit.In this conversation, Jan discusses the upcoming World Football Summit in Riyadh, highlighting its significance in the context of Saudi Arabia's growing influence in the football world. He reflects on the evolution of perceptions about the region since the first summit and the impact of high-profile events like the World Cup. The discussion also covers the integration of eSports into the sports industry and the strategic localization of events to cater to regional audiences, emphasizing the importance of building a global football community.TakeawaysWorld Football Summit is expanding in Saudi Arabia.The event coincides with the 2034 World Cup announcement.Perceptions of Saudi Arabia have changed significantly.eSports is becoming a vital part of the sports industry.Localization of events is key to their success.The global community of football professionals is growing.Upcoming events include Hong Kong, Madrid, and Riyadh.Mexico and Morocco are strategic locations for future events.The passion for football in Mexico is immense.WFS aims to connect global football communities.Get in touch with Jan Alessie at: linkedin.com/in/janalessieCheck out The New Global Sport Conference Here: https://newglobalsportconference.com/ Hosted by Rohn Malhotra from SportsTechX - Leading source of Investment and Innovation insights in sports. Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Download the latest Industry Reports here: https://sportstechx.com/reportsChapters00:00 World Football Summit: A New Era in Saudi Arabia02:53 The Rise of eSports in the Sports Industry05:53 Global Expansion and Localization of Events
In this episode of the New Global Sport Conference series, The Sports Tech Allstars Podcast presents Peter Moore, Ex-Chief Executive Officer of Liverpool FC and Owner of Santa Barbara Sky FC.In this conversation, Peter Moore discusses the evolving relationship between gaming and sports, highlighting how video games have become a gateway to real sports fandom. He reflects on the changing perceptions of video games, the impact of e-sports, and the strategies employed by sports organizations to engage younger audiences. Moore also emphasizes the importance of balancing local fan engagement with global expansion, the infusion of capital in sports, and the unifying power of sports in today's divisive world.TakeawaysGaming has evolved from a niche to a mainstream culture.The intersection of gaming and sports is creating new fandoms.Saudi Arabia is pioneering an e-sports strategy.Video games are now respected as a legitimate form of entertainment.Sports organizations are learning from gaming's engagement strategies.The balance between local and global audiences is crucial for sports teams.Capital infusion is changing the landscape of sports business.Get in touch with Peter Moore at: linkedin.com/in/peter-moore-36827b233Check out The New Global Sport Conference Here: https://newglobalsportconference.com/ Hosted by Rohn Malhotra from SportsTechX - Leading source of Investment and Innovation insights in sports. Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Download the latest Industry Reports here: https://sportstechx.com/reportsChapters00:00 Introduction01:57 The Evolution of Gaming and eSports03:22 The Intersection of Gaming and Sports06:11 Saudi Arabia's eSports Strategy and Global Influence08:11 The Rise of Digital Natives in Gaming09:42 Balancing Capital Infusion and Fan Loyalty10:43 Local Heart vs Global Pulse in Sports12:36 The Evolution of Sports Business Models13:02 The Uniqueness of Live Sports Experience14:47 Memorable Sporting Moments and Their Impact
We are back after our summer hiatus and one where we have been extremely busy. There are quite a few updates to share with you from Team SportsTechX.All of that will be done in due course but for now let's focus on this podcast and especially our recent visit to Riyadh where we were back for the New Global Sports Conference, NGSC.Last year on the pod, we had Andrew Chen from A16Z (Link)Ralf Reichert who is the mastermind of the eSports World Cup (Link)Mike Milanov, head of Qiddiya Gaming (Link)And this year, it's no less.In this episode, The Sports Tech Allstars presents one of the most influential sports media executives in the world: Eric Shanks, CEO of Fox Sports.As CEO, Eric oversees all of Fox Sports' properties. He was named CEO in 2010 at the age of 38 and is believed to be the youngest executive to lead a broadcast network sports division. A 20 times Sports Emmy Award winner and a holder of 11 US patents. Eric was named the Sports Business Journal's 2023 Sports Executive of the Year and is in the 40 under 40 Hall of Fame.We discuss the evolving landscape of sports broadcasting, focusing on the recent ESPN-NFL deal, the growing influence of Saudi Arabia in sports media, and the challenges faced by smaller leagues. It highlights the importance of innovative broadcasting strategies, the rise of creator-led content, and the role of local media in community engagement. The discussion also touches on memorable moments in sports history and the future of sports media, emphasizing the integration of technology and AI.TakeawaysThe ESPN-NFL deal marks a significant shift in sports broadcasting.Saudi Arabia is positioning itself as a major player in the global sports media landscape.Smaller leagues may struggle to compete with tier one properties in the current market.The rise of new entrants in the sports marketplace can benefit mid-tier sports.Innovative broadcasting strategies are essential for engaging new audiences.The future of sports media will heavily involve technology and AI.Creator-led content is becoming increasingly important in sports broadcasting.Local media plays a crucial role in community engagement through sports.The balance between traditional broadcasting and new media platforms is evolving.Memorable sporting moments can unite communities and create lasting impacts.To learn more, visit : FOXSports.com Check out the New Global Sports Conference Here: https://newglobalsportconference.com/ Hosted by Rohn Malhotra from SportsTechX - Leading source of Investment and Innovation insights in sports. Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Download the latest Industry Reports here: https://sportstechx.com/reportsChapters00:00 ESPN-NFL Deal02:25 Saudi Arabia's Influence in Sports Media05:55 Global Sports Media Landscape08:26 Media Rights to Live Events09:37 Sports Broadcasting10:41 AI and Innovation in Sports Media11:36 Creator-Led Broadcasting12:58 New Content Models14:20 Alternative Viewing Experiences15:29 Memorable Moments in Sports History
Back after a break, this episode of the Sports Tech Allstars Podcast presents Joe Dunnigan, CEO-Founder of ALT Sports Data.We discuss the evolving landscape of sports betting, particularly focusing on underrepresented sports. Exploring the challenges and opportunities within the sports betting market, the importance of fan engagement through betting, and the potential for revenue generation for leagues. Joe shares insights on the future of sports tech investments and the strategic direction of ALT Sports Data as they aim to expand their offerings and partnerships.TakeawaysSports betting is a rapidly growing industry with significant revenue potential.ALT Sports Data focuses on underrepresented sports to create new betting opportunities.Engagement through betting can enhance fan interaction and loyalty.The sports betting market is evolving, with operators seeking to diversify their offerings.Consumer demand is driving the exploration of alternative sports in betting.Leagues can unlock new revenue streams by monetizing their data through betting.The integration of betting into sports narratives can enhance fan experiences.Emerging technologies are enabling cost-effective solutions for smaller leagues.The sports tech investment landscape is shifting towards emerging sports and technologies.ALT Sports Data aims to scale its operations to meet increasing demand.To learn more, visit: altsportsdata.comGet in touch with Joe Dunnigan at: linkedin.com/in/joedunnigan Hosted by Rohn Malhotra from SportsTechX - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem.Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Download the latest Global Sports Tech Ecosystem Report 2025: https://sportstechx.com/reports/gster25/ Chapters00:00 Introduction01:59 Understanding the Sports Betting Landscape05:56 The Niche of Underrepresented Sports10:01 Engagement Through Sports Betting13:48 Challenges in the Sports Betting Market17:50 Unlocking Revenue Opportunities for Leagues21:40 Case Studies and Success Stories25:52 Emerging Trends in Sports Tech29:48 Future Plans for ASD
In this episode of the Sports Tech Allstars podcast, we present Danny Cortenraede, founder and managing partner of In Studio Ventures.We discuss Danny's journey from the Netherlands to becoming a key player in sports technology investment, the strategies behind InStudio Ventures, and the importance of athlete capital in the investment landscape. Danny shares insights on market opportunities, particularly in youth and women's sports, and highlights the unique advantages of the Los Angeles market for startups. The conversation concludes with a look at the future initiatives of InStudio Ventures and the growing role of athletes in the investment space.Takeaways- Danny's journey began in the Netherlands, working in corporate roles before venturing into entrepreneurship.- He founded InStudio Ventures to help reduce the failure rate of startups in sports technology.- The firm focuses on investing in companies with at least $1 million in annual revenue.- Danny emphasizes the importance of strategic partnerships in the investment process.- InStudio Ventures aims to add value beyond just capital, leveraging relationships in the sports ecosystem.- The global sports market is expanding, with significant opportunities in youth and women's sports.- LA is a unique market with numerous sports teams and events, making it a hub for sports technology.- Startups need to commit to the LA market and build local relationships to succeed.- Danny's firm is actively involved in educating athletes about investment opportunities.- The future of sports technology is promising, with a focus on AI and analytics.To learn more, visit: https://www.instudioventures.comGet in touch with Danny Cortenraede at: linkedin.com/in/dcortenraede Hosted by Rohn Malhotra from SportsTechX - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem.Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Download the latest Global Sports Tech Ecosystem Report 2025: https://sportstechx.com/reports/gster25/ Chapters00:00 Introduction 04:38 Danny Cortenraede's Journey08:53 Investment Strategies at InStudio Ventures13:28 Focus Areas and Market Opportunities17:58 The Role of Athlete Capital in Investments22:09 The Unique Landscape of Los Angeles for Startups26:42 Future Outlook and Upcoming Initiatives
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