Podcast appearances and mentions of karen jacobson

In this episode of The Nonprofit Exchange, I had the pleasure of speaking with Dr. Karen Jacobson, a seasoned leadership consultant and author of the book "Power Conversations: Creating First Impressions to Lasting Connections." Karen shared her extensive background, which includes growing up in Israel, serving as an officer in the Israeli army, and transitioning from a career as a chiropractor to a leadership consultant focused on STEAM organizations. We delved into the importance of effective communication and the nuances of having meaningful conversations. Karen emphasized that conversations should be a dialogue, not a monologue, and highlighted the significance of understanding the other person's communication style to build rapport. She also discussed the concept of STEAM—science, technology, engineering, arts, and mathematics—and how it relates to different communication styles and behaviors. Throughout our discussion, Karen shared valuable insights on leadership, including the need for leaders to be strategic thinkers who can adapt their styles based on the needs of their teams. She illustrated this with a compelling example of a client who initially struggled with team cohesion but ultimately transformed into a unified group through intentional relationship-building. We also touched on the idea that leadership is not confined to formal titles; anyone can be a leader in their community or family. Karen encouraged listeners to step out of their comfort zones and seek mentorship to develop their leadership skills. As we wrapped up, Karen left us with a powerful reminder: never be afraid to push your boundaries, as great opportunities often lie just beyond them. This conversation was not only enlightening but also a call to action for all leaders to engage, align, and lead effectively. For more insights and resources, I encourage you to visit Karen's website at drkarenjacobson.com. Thank you for joining us on this episode of The Nonprofit Exchange! Learn more about your ad choices. Visit megaphone.fm/adchoices

Karen Jacobson – Nutrition and weight loss for New Year, New You...with TRE's Selina Mackenzie

In this episode, Dr. Karen Jacobson, CEO of Aligned Leadership Academy, discusses the importance of human potential in productivity and leadership. She shares valuable insights on delegation, building authentic relationships, and the impact of understanding behavioral styles in team dynamics. Dr. Jacobson emphasizes the crucial role of nurturing human potential behind every process and productivity measure. Do you want to improve your work habits? Subscribe to The Productive Life email newsletter! It's free every Saturday: MisterProductivity.com/newsletter Get ready to change how you work. Every week, I'll share tips to help you get your work done fast. Here's why you should subscribe: 1. Learn top tricks to reach your goals. 2. Discover secret ways to boost your work. 3. Find the right balance between work and rest. Time is precious. Our tips are the key to success. Don't miss out on improving your work. Subscribe to The Productive Life newsletter for free this and every Saturday. WHO IS MARK STRUCZEWSKI? I help executives overcome overwhelm & save hours every week by eliminating distractions, prioritizing tasks, and gaining daily clarity.

How many BBQs have you had this summer? Us llanitos like our bbqs and eating out, and let's not forget the sangria and tinto verano! But how good is all this over indulgence? Karen Jacobson helped us understand the ins and outs of healthy eating and how it affects our bodies. The Charity CYE-CYL, which stands for "Change Your Energy, Change Your Life" - aim to provide young people with the skills and tools needed to transition into adult life. Having taken on a wide variety of challenges over the summer break, participants are now preparing for a graduation ceremony. Isobel Richmond, Anna Figueras, Yael Ballester and Mansur Bak-yt-zhan told us more about the programme.And, Ana de la Puente and Lesley Gaduzo spoke to us about an international Contemporary Art Fair. It will be the first Contemporary Art Fair in the world to be aboard a 5-star Sunborn Yacht! The Fair will feature some of the most celebrated artists of our time such as Mr Brainwash, Whatshisname, Samuel Thomas, and Scott Tetlow among others. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Training Unleashed podcast, host Evan Hackel sits down with Dr. Karen Jacobson, CEO of Aligned Leadership Academy, to explore the intricacies of effective leadership in today's dynamic business landscape. Dr. Jacobson shares her wealth of experience and expertise in leadership development, drawing on insights from her background in the Israeli army and years of working with organizations worldwide. From the ideological clash between different generations in the workforce to the importance of resilience and adaptability in times of uncertainty, Dr. Jacobson offers practical strategies for cultivating strong leadership at all levels of an organization. She emphasizes the significance of mindset, skill development, and proactive talent management in unlocking the full potential of leaders and driving organizational success. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Charged Up Studio, the podcast that empowers small business owners with insights, strategies, and inspiration. We are continuing our monthly focus on “The Art of Entrepreneurial Responsibility for Small Business,” as we explore the intricacies of career development within small businesses. Entrepreneurial responsibility entails managing resources entrusted to you, and today's episode focuses on a critical aspect of this responsibility: creating well-defined career paths within your organization. Our guest for this episode is Dr. Karen Jacobson with Aligned Leadership Academy, an expert in leadership development and organizational growth, dedicated to helping small businesses navigate this terrain effectively. Here's what you can expect to learn through this podcast episode: What is the importance of Career Path Development? What are the benefits of investing in Career Development? How should we implement a system within our small business? What are some of the challenges? What role does Leadership play? Founder of Aligned Leadership Academy Dr. Jacobson is a former Israeli military commander and competitive Ballroom Dancer. As an expert in neuroscience and human potential, she stepped away from her Chiropractic practice to pursue her passion for working with organizations to provide them with a competitive edge by developing their leaders and High-Performance teams. Dr. Jacobson is the author of Power Conversations, a business communication guide, and the creator of the High-Performance Triad, an effective strategy for creating YOUR performance advantage. linkedin.com/in/drkarenjacobson drkarenjacobson.com alignedleadershipacademy.com @dannaolivo @drkarenjacobson @marketatomy @chargedupstudio #alignedleadershipacademy #smallbusinessgrowth #careerpath #entrepreneurship #teambuilding Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the award-winning FCPA Compliance Report, the longest-running podcast in compliance. Today, I visited Dr. Karen Jacobson, a renowned expert in organizational leadership and communication. She provides guidance for compliance professionals around leadership. Dr. Karen Jacobson is a seasoned professional with a rich background in healthcare, public speaking, and business consulting. Her perspective on effective leadership and communication in diverse workplaces is shaped by her experiences in war, the military, healthcare, and even her time as a competitive amateur ballroom dancer. Jacobson believes that effective leadership requires understanding and adapting to the needs of different audiences, tailoring communication to resonate with them, and being culturally aware. She emphasizes the importance of leaders adapting their language and communication style based on the audience's behavior style, emotions, and level of understanding and learning about the customs, language, and etiquette of the cultures they interact with. Join Tom Fox and Karen Jacobson on this episode of the FCPA Compliance Report to delve deeper into this insightful perspective. Key Highlights: The Power of Active Listening in Leadership The Art of Navigating Generational Communication Bridging Cultural Divides for International Success Developing Middle Managers through Targeted Training Understanding Generational Values and Communication Styles Resources: Karen Jacobson Website LinkedIn Facebook Twitter YouTube Instagram Tom Fox Instagram Facebook YouTube Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode Summary CEO of Aligned Leadership Academy, a former Israeli military commander and competitive Ballroom Dancer, she is an expert in neuroscience and human potential, working with organizations cultivating leaders and High-Performance teams. Who's your ideal client and what's the biggest challenge they face? What are the common mistakes people make when trying to solve that problem? What is one valuable free action that our audience can implement that will help with that issue? What is one valuable free resource that you can direct people to that will help with that issue? What's the one question I should have asked you that would be of great value to our audience? When was the last time you experienced Goosebumps with your family and why? Dr Karen Jacobson's books Get in touch with Dr Karen Jacobson : Website, LinkedIn, Instagram, Facebook, Twitter, YouTube Learn more about how Uwe helps in-demand professionals and their VIPs to enjoy Unshakeable Two-getherness in their relationship (plus more free time and zero guilt). Or when you feel you'd be interested in working together you can Book A Chat With Uwe

Innovation comes in many forms, and compliance professionals need to not only be ready for it but also embrace it. Today, I visited Dr. Karen Jacobson, a renowned expert in organizational leadership and communication. Dr. Jacobson brings a unique perspective to her work, shaped by her diverse experiences ranging from serving in the military in Israel to running chiropractic offices in New York and Arizona. Dr. Jacobson's holistic approach to organizational leadership and communication is rooted in her belief that work positioning, repetitive movements, and physical challenges are all interconnected and can impact the overall functioning of an organization. Drawing from her experiences in war, military, healthcare, and even competitive amateur ballroom dancing, she emphasizes the importance of core human connection skills such as conflict reduction, effective communication, and motivation. Her background as a chiropractor also gives her insights into understanding people and their behavior, including habits that affect posture and confidence. Join Tom Fox and Dr. Karen Jacobson on this episode of Innovation in Compliance. Key Highlights: Understanding behavioral styles is crucial for effective communication in the workplace. Adapting communication for different generations and cultural differences is essential for effective workplace communication. Effective leadership outside the United States requires understanding and respecting different cultures and customs. Understanding personal strengths and leading with them can lead to more effective leadership. Resources: Karen Jacobson Website LinkedIn Facebook Twitter YouTube Instagram Tom Fox Instagram Facebook YouTube Twitter LinkedIn

12 O'Clock High, a podcast on business leadership brings together stories from history, the arts, sports and movies, research and current events to consider leadership lessons. In this episode, Get ready to hear about leadership from an expert in the field, with Tom Fox hosting the engaging episode of  12 O'Clock High, a podcast on business leadership. In this episode, Tom is joined by Dr. Karen Jacobson.  Dr. Karen Jacobson discusses the importance of understanding behavioral styles and how they impact communication in the workplace. She also shares insights from her background in chiropractic work and how it ties into her current work around behavior. The conversation explores effective leadership and communication strategies for a multigenerational workforce and the importance of adapting communication for different audiences. Dr. Jacobson also discusses the challenges and strategies for effective leadership and communication outside the United States. The conversation concludes with a discussion on understanding personal strengths and leading with them, developing communication skills for middle managers, and Dr. Jacobson's book 'Power Conversations' and her upcoming book on the five generations. Key Highlights: Understanding behavioral styles is crucial for effective communication in the workplace. Adapting communication for different generations and cultural differences is essential for effective workplace communication. Effective leadership outside the United States requires understanding and respecting different cultures and customs. Understanding personal strengths and leading with them can lead to more effective leadership. Resources: Karen Jacobson Website LinkedIn Facebook Twitter YouTube Instagram Tom Fox Instagram Facebook YouTube Twitter LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

Did you know that approximately 46% of leadership transitions fail? Transitioning from a colleague to a leadership role can be an immense challenge. This leads us to a crucial question: How can we empower new leaders to successfully navigate the leap from peer to leader? In this episode of "Bring Out the Talent," we discuss the intricacies of transitioning from a peer to a leader with our guest, Dr. Karen Jacobson. Dr. Jacobson, the visionary behind Aligned Leadership Academy, brings a wealth of experience in neuroscience and team development, and she has a track record of transforming organizations into competitive powerhouses. During our conversation, Dr. Jacobson shares insights on adapting leadership styles, building trust within diverse teams, and bridging generational differences.Join us as we explore effective strategies for new leaders to smoothly transition from being buddies to leaders, maintaining peer relationships, and navigating changes without burning bridges

Our podcast is designed to provide you with top business insights, fresh perspectives from world-class guests, and the tools you need to lead better than before. This week on the show, Tony mentions the anniversary of the 1st issue of the Wall Street Journal. The saga of Evan Gershkovich passes 100 days and the rundown of the national days you can celebrate over the next week. Tony also welcomes to the show, Dr. Karen Jacobson, founder of Aligned Leadership Academy. She is a former Israeli military commander and competitive Ballroom Dancer. As an expert in neuroscience and human potential, she stepped away from her Chiropractic practice to pursue her passion of working with organizations to provide them with a competitive edge by developing their leaders and High-Performance teams. Dr. Jacobson is the author of the business communication guide Power Conversations, as well as the developer of the High-Performance Triad strategy for maximizing your talents, skills and effectiveness in both the personal and professional arenas. Your audience will leave energized and armed with an “arsenal” of new skill sets and tools to provide lasting transformation. For consultations and booking go to www.drkarenjacobson.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Just because your business is thriving doesn't mean it's perfect for you. That's one thing Dr. Karen Jacobson realized as she started to transition from her thriving chiropractic practice to something new. One of the hardest parts of that process was leaving the safety of what is known, for the adventure of what is unknown, and answering the question many entrepreneurs struggle with: When do I take the leap?

When was the last time you took a moment to pause and reflect on your message? Are you still sharing the same stories and messages and with the same slide deck and presentation techniques? Is this leading to you feeling uninspired by your own platform? This week on Speakernomics we invited Karen Jacobsen to the program to encourage you take a moment to pause, think about your business, and refine it into a business that you can find exciting again.  Key Takeaways Get Quiet Look at what you love doing most   Who is Karen Jacobson? Karen tells you what to do every day if you're using Australian Siri. She's a singer, songwriter, and a successful professional speaker. She was once a clue in the New York Times Crossword puzzle.   Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Dr. Karen Jacobson talks about creating high-performance teams by driving engagement and motivation. He is a high-performance strategist and the President of Aligned Leadership Academy. She is also a business consultant, speaker, and author. Dr. Karen works with managers, entrepreneurs, executives, and professionals who are struggling to create high-performance teams. She integrates her diverse background, from being an Israeli Military commander, doctor, and champion ballroom dancer, in creating strategies and programs which are focused on amplifying the human capital in the workplace. If you're a leader of a group of people who are now remotely connected and you can't sleep at night because they need to be better but you don't know what to do, reach out to Dr. Karen Jacobson via https://drkarenjacobson.com/ or https://www.linkedin.com/in/DrKarenJacobson. Mitchell Levy is the Global Credibility Expert at AHAthat, the first AHA leadership (Thought Leadership) platform on the market for thought leaders, experts and companies to unleash their genius to the world. His passion is helping entrepreneurs, business owners and C-Suite Executives get known as thought leaders & become best-selling authors with the AHA platform. He is an accomplished entrepreneur who has created 20 businesses in Silicon Valley including four publishing companies that have published over 800 books. Mitchell is an international best-selling author with 60 business books, has provided strategic consulting to over 100 companies, has advised over 500 CEOs on critical business issues, and has been chairman of the board of a NASDAQ-listed company. Visit https://www.credibilitynation.com to learn more about the Credibility Nation community.Visit https://www.ahathat.com/author to learn how you can become an Amazon best-selling author in 4 months.

Get to know these successful thought leaders and find out how they present themselves and their crafts as experts in their fields. David Finkel is the founder and CEO of Maui Masterminds. David has worked with over 100,000 business leaders, helping them grow their companies and get their lives back. If you're a business owner who says to yourself, “My business owns me. I don't own my business,” reach out to David Finkel at https://www.linkedin.com/in/DavidFinkel. Laleh Hancock is a leadership and entrepreneurial coach, professional services consultant, personal wellness mentor, and Founder and CEO of Belapemo, a global professional services company. She is a seasoned consultant with a proven track record of asking the questions no one is asking in order to quickly understand the current state of a business and where the organization wants to go. She partners with the leadership team to create possibilities beyond what has ever been considered. If you are the CEO of your org and you desire much more engagement than what there is today, you should consider reaching out to Laleh Hancock by visiting her website https://belapemo.com and going to https://www.linkedin.com/in/lalehhancock/. Dr. Karen Jacobson is a high-performance strategist and the President of Aligned Leadership Academy. She is also a business consultant, speaker, and author. She works with managers, entrepreneurs, executives, and professionals who are struggling to create high-performance teams. She integrates her diverse background, from being an Israeli Military commander, doctor, and champion ballroom dancer, in creating strategies and programs which are focused on amplifying the human capital in the workplace. If you're a leader of a group of people who are now remotely connected and you can't sleep at night because they need to be better but you don't know what to do, reach out to Dr. Karen Jacobson via https://drkarenjacobson.com/ or https://www.linkedin.com/in/DrKarenJacobson. Global Credibility Expert, Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. As The AHA Guy at AHAthat (https://ahathat.com), he helps to extract the genius from your head in a two-three hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months or less. He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for thirty years and regularly spends four weeks in Europe with family and friends. Visit https://mitchelllevy.com/mitchelllevypresents/ for an archive of all the podcast episodes. Connect to Mitchell Levy on: Credibility Nation YouTube Channel: https://bit.ly/3kGA1LI Credibility Nation LinkedIn: https://www.linkedin.com/company/credibilitynation/ Mitchell Levy Present AHA Moments: https://mitchelllevy.com/mitchelllevypresents/ Thought Leader Life: https://thoughtleaderlife.com Twitter: @Credtabulous Instagram: @credibilitynation Learn more about your ad choices. Visit megaphone.fm/adchoices

Francesca talks with songwriter and the Australian voice of Siri, Karen Jacobsen, about accessing songwriting magic through meditation.In this expansive Club Conversation, Karen shares how she received song ideas while travelling in the New York City subway but often couldn't find time in her day to finish these songs. As a result, so many of these ideas went unrealised. Fast forward, Karen has written over 100 songs in 100 weeks! She has done this through a songwriting practice around meditation that has revolutionised her career and life. Karen also openly shares her experience of ageism in the music industry. Be treated to a live performance at I Heart Songwriting Club Headquarters by Karen Jacobsen.Timestamp:3:27 - Karen shares why she writes songs, the purpose of songwriting in her life and what songwriting means to her.11:24 - How motherhood affected her capacity to write songs.13:03 - Karen shares how inspiration used to come to her whilst traveling on the train, and how she didn't always find time to finish songs.17:13 - Karen talks about her 10th studio album and her regular songwriting practice.20:00 - How her songwriting practice has evolved to creating through meditation and how this changes her access to creativity27:30 - Karen talks about the magic of songwriting33:30 - Songwriting as self-care and connection to self and how this benefits everyone in your world, and practical tips for how you can make time for your creativity each week.43:12 - Karen talks about being inspired by listening to other songwriters' brand new songs and how this feels like being part of an energetic collective47:18 - Karen shares about writing her song “Approval” and how it was inspired by the Taylor Swift documentary “Miss Americana” on Netflix1:04:11 - Karen performs “Approval” live at I Heart Songwriting Club headquarters1:10:40 - Karen finishes up with a call to action to hear more from older songwriters About Karen Jacobsen: In a late 1970's living room in Mackay, Australia, seven-year-old Karen Jacobsen saw Olivia Newton-John on television and knew what she was meant to do with her life; to become a professional singer and move to America.Driven to follow her dream and born to light up the stage, Karen moved to New York City with one suitcase, becoming an award-winning singer and songwriter.Musical career highlights include: sharing the stage with Norah Jones, Neil Sedaka, Jon English and Christopher Cross, national anthem performances at major sporting events - Madison Square Garden, Fenway Park, Dodger Stadium, for 80 000 at Giants Stadium for a New York Jets game and at Queensland's Suncorp Stadium for an Australia vs South Africa TriNations International Rugby Game for 52000.A prolific songwriter and Recording Artist, "Ready For What I Came Here For" is her 10th studio album. Her songs have been licensed to US network television and heard on the Dawson's Creek soundtrack. In addition, her voice is used in millions of devices worldwide as the voice of Australian SIRI.Contact Karen: WebsiteFacebookInstagramYouTube Song Credit: “Approval” - Music and Lyrics by Karen Jacobsen. Performed live by Karen Jacobsen at I Heart Songwriting Club Headquarters. Find out more and contact us at I Heart Songwriting Club & Francesca de Valence.Get your creativity, confidence, and songwriting output flowing. Join The Club and receive the support and structure to write 10 songs in 10 weeks and get feedback from a private peer community. This is THE essential writing practice that has changed the careers and lives of 1000s of songwriters worldwide. Just getting started on your songwriting journey and need more hands-on support? Establish a firm foundation and develop your musical and lyric skills with our Beginner Songwriting Courses. They are the perfect place to begin and cover everything you need to know to write your first songs. You'll receive lessons from Francesca directly! Don't struggle to write your next album - write an album a year with ease! Watch our Free Songwriting Masterclass. Want more for your songwriting but don't know where to go from here? Take the I Heart Songwriting Club Quiz to discover your next steps and inspire your way to writing better songs.Get songwriting insights from I Heart Songwriting Club: InstagramFacebookYouTubeBe inspired by Francesca on socials:YouTubeFacebookInstagramTheme song: “Put One Foot In Front Of The Other One” music and lyrics by Francesca de Valence If you love this episode, please subscribe, leave a review and tell everyone you know about The Magic of Songwriting. Thank you for joining us.

Coach Rick talks with Dr Karen Jacobson, former Israeli military commaander on Alignment and engagement for leaders.

From the Israeli Army to running her own business, Dr. Karen Jacobson has learned leadership lessons that she shares with her clients in her leadership practice. She Aligns leaders and their teams, helping them achieve high performance. We talked about what leadership means in the post-Covid environment, and with workers of all levels. We went deeper than than the glittering generalities around what effective organizations do; we dove into the hard financial impacts that an aligned team achieves. Thanks Dr. Karen! Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode features #ThoughtLeaders and #Experts Brandon Dawson, Gary Hernbroth, Dr. Karen Jacobson, and Brian Nelson.Continue Reading → The post #550-553: Dawson, Hernbroth, Jacobson, Nelson w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.

Public Speaking Tips from The Feisty, Focused And Fearless Speaker Public Speaking Tips: James Taylor interviews Pegine Echevarria; The Feisty, Focused And Fearless Speaker In today's episode Pegine Echvarria talks about Public Speaking Tips from The Feisty, Focused And Fearless Speaker. Be powerful! Be You! Make a positive impact! These are Pegine's calls to action. She goes by her first name, Pegine. Hey, if first names are good enough for Oprah, Beyoncé and Shakira it's good enough for her. Pegine is the only Latina and one of only eight women inducted into the 60-member Motivational Speaker Hall of Fame, others include Anthony Robbins and Jack Canfield. Her training company received the extremely rare US Department of Defence rating of EXCELLENT for quality, service and success for contracts over a million dollars. A former Bronx gang member kicked out of her first high school, she is a true American success story. Her life story and wisdom is featured in over 15 books on success including "The American Dream Revisited" by Gary Sirak and Powerful Self-Confidence: Developing Unshakeable Confidence (Made for Success) with Zig Ziglar. She's been quoted in the Wall Street Journal, New York Times, and Forbes among others and is the author of 'Sometimes You Need to Kick Your Own Butt', Days' and 'I've Got the Power To Lead & Think Big' among others. What we cover: Seminal moments in a speakers career Power Women of NSA Chants, Mantras and Theme Songs Resources: Pegine's Website Tamsen's Free Gift For You: The Affirmation Book for PowerPlayers - Lead and Think Big Please SUBSCRIBE ►http://bit.ly/JTme-ytsub ♥️ Your Support Appreciated! If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. SUBSCRIBE TO THE SHOW Apple: http://bit.ly/TSL-apple Libsyn: http://bit.ly/TSL-libsyn Spotify: http://bit.ly/TSL-spotify Android: http://bit.ly/TSL-android Stitcher: http://bit.ly/TSL-stitcher CTA link: https://speakersu.com/the-speakers-life/ FOLLOW ME: Website: https://speakersu.com LinkedIn: http://bit.ly/JTme-linkedin Instagram: http://bit.ly/JTme-ig Twitter: http://bit.ly/JTme-twitter Facebook Group: http://bit.ly/IS-fbgroup Read full transcript at https://speakersu.com/public-speaking-tips-from-the-feisty-focused-and-fearless-speaker-sl071/ James Taylor Hi, it's James Taylor, founder of SpeakersU. Today's episode was first aired as part of International Speakers Summit the world's largest online event for professional speakers. And if you'd like to access the full video version, as well as in depth sessions with over 150 top speakers, then I've got a very special offer for you. Just go to InternationalSpeakersSummit.com, where you'll be able to register for a free pass for the summit. Yep, that's right 150 of the world's top speakers sharing their insights, strategies and tactics on how to launch grow and build a successful speaking business. So just go to InternationalSpeakersSummit.com but not before you listen to today's episode. Hey there it's James Taylor and I'm delighted today to welcome Pegine Echevarria. Be powerful be you make a positive impact. These are Perkins calls to action. She goes by our first name Peggy. Hey, it first things a good enough Oprah for Beyonce for Shakira, then it's good enough. patina is the only Latina One of only eight women inducted into the 16 member motivational speaker Hall of Fame including Tony Robbins, Jack Canfield, some incredible names. They're part of that grouping. Her training company received extremely rare US Department of Defense rating of excellent for quality, service and success for contracts over a million dollars. A former Bronx gang member kicked out of our first High School, she's a true American success story. Her life story and wisdom is featured in over 15 books on success, including the American Dream revisited by Gary sirak and powerful self confidence developing unshakable confidence that made for success by Zig Ziglar. She's been quoted in the Wall Street Journal, New York Times and Forbes, among others and is the author of sometimes you need to kick your own butt days. And I've got the parrot to lead and think big amongst others. And it's my great pleasure to have begin joining us today. So welcome, Pegine. Pegine Echevarria I'm so excited to be with you. This is antastic I love it. People like you that take the spirit and say we're going to show it to the world and expand. So thank you for making an impact. This is fantastic. James Taylor So share with everyone what's happening in your world just now Pegine Echevarria just happening right now in my world. So yesterday I got to speak to a group of military buyers, federal government buyers, international buyers for large groups, plus small businesses that want to sell to them. And having been in that world, being able to get them to know something really important. So you and I are going to talk about chance. So the message yesterday was add his side and add of mine, I'll make sure you remember mine count off one, two. So imagine hundreds of people singing that because that's what we do is make it memorable. So that's been great in putting writing some books and doing coaching and opening a new membership site that just started for professional women's speakers. So I'm very excited. James Taylor So tell me how how did a Bronx gang member end up as probably one of the top keynote speakers in the world? What was take me through that journey? how you ended up, you know, getting on stage? Pegine Echevarria Well, I will tell you what, the one thing that got me on stage, not live this life. And I'll tell you a little bit about that. But really the the moment was I had been on Montel Williams, which is a famous talk show host had a big talk show on regular TV went all over the world. And I, he had heard about my life, and he had heard about my work. And I was on his show for 32 times. And one day he took me into the green room. And I was always on right. He took me in the green room and said, girl, why aren't you out there speaking? And I said, I don't know what you're talking about. You know, he could get really into your face and that's what he was like radios. You should be out there speaking nobody talks away. You talk you got to be out there. And I said, Montel, I don't know what you're talking about. And what it turns out is Montel had been a professional speaker in the youth market for years and years and years. And that is how he got his TV show. Before that he had been in the military and doing rallies, but for the military, but he didn't know that there was professional speaking until he left. So now he's passing it on to me, and you are passing it on to everybody else. Now, James, is somebody said, you can do this. And you've got to learn. And that day, he did two things for me. One, he signed me up. He paid for my union membership in the afternoon, which is the TV union to be on TV, talk TV, so I got paid, rather than doing it for free. And then the second thing that he did was tell me about the National Speakers Association. And that's really the beginning story of how I got into professional speaking mind you I had been president of direct sales company. I had been a national sales manager. I'm going backwards, right? I had been a Director of Operations for a company. I had sold two businesses in Spain. By the time I was 23, I had been a gang member, I had left the states to get out of the game. But in all those processes of my life, it never dawned on me that there was this that people would pay you to speak. And I did love to speak. You know, my, my BA is in children's theater, and theater and an improvisational theater, basically, because it was the easiest ba to get, you know, college degree. But all of those techniques that I learned then now I use my work, so I guess it was divine, that I was supposed to be doing this and it's actually James Taylor quite strange. I didn't realize the Montel Williams can But there's another connection that you and I have, because I'm very good friends with a gentleman who served with Montel, in the US Naval Academy in Annapolis. And so if I was with him last month and and we would actually, we were actually having a conversation because I just been speaking in Baltimore, and I was chatting to my friend who'd run the US Naval Academy band. And he said, Pegine Echevarria Oh, yeah, I said years ago that there was a guy that was here, James Taylor you know, and, you know, he was getting into speaking through the, through the military, he was going out and training and speaking in terms of promoting the work of the military and schools and colleges. And then he said one day, you know, I think I'm gonna do this more and it's a TV show. Nothing was his name is his name is Montel Williams. So you and I have that that little circuitous connection there as well. And that's because I've presented Pegine Echevarria at the Naval Academy several times they want me in to, to educate them to be you, right? I mean, uniquely you and to that the military is a diverse component of all people. And that's worldwide. Right? So it's so that's so funny. So that connection. So I love that. Exactly James Taylor as you were starting to build your, your, your speaking career your speaking business, who were those other key mentors for you people that maybe took you under their wing really can help support support you taught you the tricks of the trade and things to maybe to avoid and things to focus on? Pegine Echevarria Well, I mean, that's those are all awesome questions. And it was a combination. So I am very involved in the in it net National Speakers Association, which we call NSA, which is not the National Security Agency, but National Speakers Association. And there were a combination of courses that I took from two perspectives because I think that what happens with speaking industry is everybody thinks the business is the speaking That is true. But there is a larger part of the business than 90% of the business to get you on the stage, which is the business. So for me it was taking courses on entrepreneur ism, taking courses on sales, taking courses, even though I had a national salesperson, it is a little bit different to sell a something than it is to sell yourself. Because sometimes you don't realize how magnificent you are. Most times that's what I find from speakers. Most times they don't realize their true brilliance and what they bring to the stage and what they bring to to be able to make a difference in people, businesses and people. They love to speak but they don't love to sell. And honestly if you want to get paid for speaking you have to love to sell and learn to love To sell yourself, you know only and that's really an important piece. I think that for me, that's what I had to do is learn how to run the business. Right? Learn how to do the financials, learn how to do the sales, learn how to do the packaging, learn how to do the social media, and all of it is joyful. If it's not joyful, make a joyful because you live this stuff, you are a living brand, and I talk about that a lot. James Taylor So can you remember a time as you were building your speaking career? When things finally started to click, you know, they start you suddenly can Okay, this is it feels like it's happening now. A number of things are starting to come together was it was kind of seminal moment like that in your speaking career. Pegine Echevarria They're always seminal moments. Because what happens in the world of speaking, is you you start at what you have a level right and then suddenly go, Oh, look at that. I'm getting that level. It feels amazing. You know, that when I started going to libraries, and somebody was gonna pay me five hundred dollars to speak on the topic I was speaking was like, Oh, right. And I didn't realize what Montel was talking about was a whole different number. Right? And so then I was moved that I moved to the next level. And I realized that first time that I hit the five figures for a 30 minute speech. And that moment that I was like, Okay, what, here's a check what so amazing. So that was the firt. One of the seminal moments. A huge moment for me, of course, was when we closed million dollar deal, and I was able to bring it to my mother. And I had a copy of the check. And I bought her the copy and I framed it for her and that was like, a huge deal. A huge I don't mean what was a huge deal, but I mean, a huge amount. To say, Mom, this kid from the Bronx, this is what I was just paid for this event that we were doing, which is pretty extraordinary, right? But in through that I when I want to mean is I don't want people to think that it's always like that because it's not it's levels. So you have a seminal moment when you reach this level of fee, which was, every time I do it, it's extraordinary. When you raise up, there's a seminal moment in terms of the products that you produce. So your first book, your first membership, your first time that you're on a stage and and it's all lit up, and it's huge. And you're on the iMac, that's a seminal moment in the speaker's life. There's a seminal moment when you're amongst your peers. And they This is a seminal moment. This is a seminal moment for me, because here I am with you, and we're talking about the hundred speakers and it's like, I'm just doing My job doing what I was placed on this earth to be and to be amongst my friends, this is a seminal moment. The challenge if I can talk about the challenge, the challenge for a lot of speakers is sometimes we are growing and expanding and we don't realize that we are. So it's like if you get you were a little kid and you got a sneaker, and you started growing out of your sneaker and your mom buys you a slightly bigger sneaker so your foot can grow into it. And those first couple of days the sneaker is flopping around because it's too big. And then suddenly, one day you don't even notice that now the sneaker is too small for you and you have to expand. And sometimes we get professional speakers get stuck because we're wearing too small sneakers. It's time for us to expand. And we don't have a mom to tell us that it's more we need friends like you to say you need To change your sneakers, it's time to make it big. So James Taylor one of those groupings of obviously you can have coach coaches that can help you with that journey. But one of the things that you started was a grouping a community within a community for the National Speakers Association, which was the power woman of NSA, which is people have told me about this before and I have been limited. I didn't know too much about it. But some of my some of my friends who are members of it at Sydney got huge value from being in this group. And so first of all, tell us what was the reason for starting this group within a group? And then what does it really do for the members? And how does, how does it help those women? Say, tell them maybe one woman tell another woman Okay, you need to go into some bigger sneakers here. Pegine Echevarria Great question. So the reason I started the group was that there are issues that women's speakers don't get to talk about in the larger thing in when we're with men and women. A guy can go on and this is a Perfect example a guy go on camera in the morning, after he's worked out rain, the sweat is there, he's coming, he puts on a T shirt, he's just boom, he's on no problem. A woman doesn't get to do that. Because the moment that she does it, then somebody will say, you know, could have gotten your hair done could have had this stuff. That's just it's just different. It's just different. It's a perspective that goes on. So there's a little bit more things or things that we can talk about that we have to talk about that are not the kind of things you would want to talk about mixed company. James Taylor Tell me Give me an example then to that Pegine Echevarria Ross draws and where to put your, your lavell ear mic, for instance. Yeah, uh, being on a huge, huge camera and that day wearing a white bra but you're wearing a black shirt and there you just have two big white circles on this huge I'm egg It's, it's really deep. I mean, it sounds silly. No, I tell you that. James Taylor As you're saying this, it also reminds me of my days in the music industry when I used to manage bands and one band, well known band that took Platinum sellers, 6 million albums. And it was a it was a male and a female from people from persons. And I always felt bad concern for that for for her, because she felt like she had to deal with a lot more stuff. When we were kind of doing these shows, and it was you Yes, big screens, and it was a whole bunch of other things as well. So I, I can understand that. And also, my wife is a jazz singer. So as someone who is she's up on stage all the time. I also know I can get to see that behind the scenes stuff as well and her saying exactly the kind of things you were saying brahs and things of that Pegine Echevarria level. So So here's a great here's another example. So a lavalier mic, right that you clip on. Yeah. is made for men. Yeah. It's made for men. It's supposed to be on your tie to hit your Lauren. It's not So even it wasn't even made to be on your lapel it was made to put on your tie to capture your lonex well guess what we wear jewelry. We wear our our materials are more flimsy. So we have to wear headsets or other things because when we move around, you're hearing the jingle. That's a women's issue. The other piece that's fascinating is to create some vulnerability. We have some we have 800 890 women, experts, authorities, speakers, Olympians, New York Times bestselling authors, all of that. And so we look at how can we support them as females to be on the grander stage. There tends to be more men on the grand stage than women. Why is that? So I am. I help reporters. We have a dear friend who's a reporter from the Forbes man And he found out that while he wanted lots of women, he thought he had lots of women at being interviewed. When he really looked at the numbers, he only had 25% of his interviewees were women. And he was conscious, right? So we had a whole talk. And we found out that women need to be asked more. James Taylor So what so explain that because actually, this is a point of even doing this summit the very first time I ran this summit, and I just went out to people when people recommended other people, and then I looked at by the time we finalize the this would be I think, 60 in the first year. And I think I figured out it was like 30 or 35% women, and the rest were men and it was one of things I wanted to change. So it was more it was it was more even and I did kind of question is, I might do I have an unconscious bias that's kind of going on here. And as I start to drill into it, for me that felt like there was a number of reasons why I ended up not 5050 and we can go into can go into those Meet event organizer. I'd be interested to know from your perspective, why do you think that so many of these events panels and things ends up being is not? I'm not saying just male and female, but let's say it's not diverse. Pegine Echevarria Absolutely. I mean, heck, hey, as a Hispanic woman, I'm like one of the rare out there and part so I've learned a long time I can change people places, things or situations. I can only change myself in that and and educate people about what the changes that I've had to do to be more of a player to be more there and to be more bold and I think that's a speaker bureau the other day said something really interesting. She said, You're one of three women that I know that boldly promote themselves boldly put themselves out there, you know, and I think that's one of the the bigger pieces. So you here you had this international summit, I would guarantee that you got lots of guys emailing you put me on put me on. I'm a great speaker to write. I would guarantee that if you looked at all the people that asked that weren't even big speakers weren't even, you would see, you would see tons of guys saying, Pick me Pick me Pick me, I want to be here. I want to be here and you would see very few women doing that. That's very few women saying, me, me, me, Pick me Pick me. And this is part of something that we've learned, you know, you go to school, remember the guys in class? That would be I know the answer. I know the answer. I know the answer. And you rarely and sometimes you got a girl doing that. I got the answer. And everybody who thought thought she was a nerd, right? Because she knew the answer, but she wasn't held in high esteem about it, right? That kind of taught we we think about that. I don't want to be too pushy. I don't want to be too brash. I don't want to be too bold. I want to know, you know, if I'm good enough, you will notice me. And that is not how it happens in this world of both speaking and sales right? There is no guardian angel that's gonna go you're not going to James, you're going to not have the time and effort for yourself to go and keep on asking the same people over and over. It really takes a lot of effort to say, I want women. All right, who knows woman? Nope. Don't want you guy. But can you recommend me women? Nope. Don't want you but recommend a woman. And so from a network perspective, do the people that you ask have a network of strong women? That's one of the reasons that I did pw NSA. So people like you and everything? No, these are vetted women who are professional speakers who get paid to speak, live by ethics, and call us up because we have somebody to fit your need. So an easy way for people to reach out to us. We're not a speaker's bureau. We don't get any commission boundaries. We're just helping out right. The second thing is to educate women to pitch your proposals, so If, if anybody's out there and they're looking for women to be interviewed, we will. I will post in our group saying here's some people that are looking for women to be interviewed. And I become a little bit of a mosquito and an egg. I do I do to my group, you know, did you submit Did you submit right now for NSA there's this thing submit two minutes of your best tip well I know that there's been tons of guys has not been to tons of women so I become a nag I'm holding you up. Come on, girls. You've just submitted don't start complaining. You've got to submit two minutes. You are brilliant. You are smart. You all have you run magnificent business. Share your two minutes. It's got to be now so that is what does James Taylor that mean? That's great. I mean, one of the cuz I have no in some way. I have no vested interest creating this. This summit is not affiliated with any particular Speakers Association, or CPP or anything. So one of the things I I can do in this business is I can sometimes ask uncomfortable questions of things because I don't have to, to align something. So one of the ones I was thinking like, one of the questions that no one is asking about this industry. And for me coming in as an outsider, I can quite happily asked what seemed as a dumb questions because I'm a newbie, you know, new person kind of coming into it. So I can ask those questions, because these are questions I want to know. But one of the ones I've been thinking about a lot recently, and I don't if it's gonna be a dirty little secret in this business, but if I look, let's say the music industry, I come from all the entertainment industry, the film industry, there's been big seismic changes in the past two years, in terms of pay for men and women actors, it could be on the same film, the woman could be actually the face the star of the movie, but the guy ends up getting paid more than that. Now thinking about the speaking business. The speaking business is also one of those industries which is not transparent when it comes to what people earn what people make on To speak of fees. So is there any way of being able to kind of like drill down? Because I do wonder if I look at if I'm speaking at a conference, and I'm the closing keynote speaker, and there's a woman, that's the opening speaker of how it is? Am I getting paid less? assuming we're on the same level in terms of speaking careers? Am I getting paid the same as that person? I mean, is she getting paid the same as me? And is any way of drilling into that? Pegine Echevarria So here's a really great, the best way I can say so I have referred. I'll get asked my clients, you know, my clients by our very large companies, right? And they'll ask me, you know, you have people that you could recommend, and they'll ask me for a fee range. So, you know, I can find low fee speakers, right, and I'm trying the under 2000. Then I'll have my five to seven k speaker, and I'm talking about women, right? And I could get a robust group of that. Then I go to that. 11 to 15 15,000 becomes much shorter. But then we go to the 15 to 35 for 35. professional speaker not celebrity, okay, there's a distinction there. So these are professionals, people, it is a, it is a handful, right. And the reason for that is for a couple of reasons. bodacious pneus being able to say I'm worth it, here's my fee, and to being in the network of other men who are in that figure who said, you're better than me, be at that fee. Or now it's becoming a thing, which is kind of cool. For me. I'm happy about it word guys. Want to show I support women, so they will tell. So let's say you're doing this speaking job, and you'll look at Add the list and go, Oh man, you need some diversity. You want to look like a superstar. Like I get this, I know this and say to the planner, listen, I have a couple of people that I want to recommend that have you need some more women you need some more color here you need some something else, let me recommend them. So you create a roster of people that you can refer to right, that makes you elevated and me seen as a player in a different new world because the world is changing. Definitely. And it goes also back to what's happening in entertainment and you haven't been an agent and been involved in the entertainment ages. You know, you you I know that you saw some of the difference of what a guy was saying, this is all I'm going to be. This is what I'm going to charge I don't take anything less. And a woman be more prone to say, Well, you know better than me, you ask. You know what I could get you ask. And now Being as determined to get the higher fee, right and you as the agent are going to go back and you're going to do it but it comes back to confidence. Can you? Does the person confidently say, I am worth this? I'm absolutely worthless. I'm at as good or I'm not even compared. I don't even compare myself to anybody because I'm so uniquely me. And I'm so valuable that you have to buy me Take me bring me at my feet, that you don't hear that languaging I'm sure you've heard more than people that that languaging is oftentimes not from a female's voice, James Taylor but I think is good to listen to see listen in team world actors like Jennifer Lawrence. Now saying, actually, you know, she, you know, puppets shame on me because I need to be pushing much further now in terms I know. I'm worth this And but what what what just wasn't shown before was just the huge disparity. And now in corporate boards, they have to show the difference only here in the UK, they have to show the difference between what male executives are as pros, female executives are making, for example. So I guess then we're going to start seeing that more generally in society. Pegine Echevarria Well, I will tell you having worked in that field for a while, is knowing that other countries are leading far ahead than the US in terms and so the some of the rules regulations, being able to say, Hey, here's transparency, here's what I'm earning. Here's what I'm earning and having that going up. Certainly having some international stars be more vocal about their demand. India, some of the Bollywood stars, they realize that they are the stars, they are carrying those movies so they're demanding more and that is influencing their peers in this state. Being able to say, wait a minute, I could actually talk about this. I can actually speak up about this. Uh, certainly in the world of speaking there's now these, you know, white male panel websites where they're putting pictures on my James Taylor sequel, someone said to me the code manuals now. Pegine Echevarria Nanos Oh my god, it's becoming it's becoming a huge issue. And it's becoming a huge issue for two reasons. Right now they're having women facilitators, which they're getting backlash because stop making me a facilitator. I'm an expert. I know this stuff I could, I could crush these other guys. You know, you have to be there and make you a keynote. I'm fine with that. Hey, you want to bring me in because you suddenly realized, oops, bring me in. Let me close it down. And I'll show you what a powerful woman on stage can do. That's the most important message that's going on and so power women of NSA is Definitely to, to recruit women who are leaders, experts, authorities, speakers, who are ready to play a bigger game and want to, to to create a safe space where we can have some some of the real conversations like asking for money, like, promoting yourself like brahs. Like managing, you know, we're, we have issues about caregiving, you know, leaving your sick mom when you got to go do a speech and that killed OCE can really affect them, things like that, as well as this depth. Oh my gosh, of, hey, I've got this contract and I'm trying to work through it. Can you help me through it? We have real vulnerable conversations about business. I'm trying to promote my book and I'm getting slammed by the publisher. What do I do those kinds of? I think the biggest piece about pw NSA is we are willing to be vulnerable and share Our truth in that it sucks when we get turned down from a speaking engagement, and we can write that and everybody else will say, been there done that know that so you're never alone. This is a hard strong amazing James Taylor business well it's great i mean i'm so it's such an amazing thing that you've created. I know it's not just you there's other other in terms of team members now that they're responsible for making them so I commend you for having done this is I just hear amazing things about about what you do there. So if anyone's watching this just now you should and you're not a member of you know, power and of NSA, you should definitely be checking this out. Pegine Echevarria Yeah. And I started a separate group called feisty, fearless females and biz, a speaker's group for women who will never join NSA or aren't can't meet the requirements but want to speak. So it's called feisty, fearless females in biz, and they could go to feisty females.com to hear information. I'll share that with you later on. But the other thing I just want to share, yes, it starts With me, but then Gina card, Karen Jacobson, Liz green came later together and said we got to do this. We have listened to this 120 volunteers that do work just for pw NSA. James Taylor That's it was actually interesting. I was I was interviewing Mary Lou Peck as part of this new CEO of the NSA. And we were actually having this discussion we said, you know, we're probably all in our in our careers will be members of different associations, trade bodies, associations or in our industries. But but the NSA is one of those ones, where you definitely get a sense is a very strong sense of engagement in it amongst their members of kind of supporting each other, which is not necessarily the case in all associations. If we're, if we're truthful, we speak to associations as well, it's not always the case. So that's great you have and I know the NSA itself is very engaged, but then you have this additional level, which is very engaged as well. And let's start to move on because one of the things that you and I were speaking about, which just kind of blew my mind, and I I've been telling loads of people about it was, you know, we hear that it's important to have mantras in our in when we're speaking though, you know the the phrase that pays things that people will remember they'll go out that room they remember the weeks and the months afterwards, you took it kind of one step further in terms of the music, the walk on music view do so, first of all, tell us the the story of if anyone goes and sees you on stage, that they're going to be before you kind of actually come onto the stage, they're going to hear something. Pegine Echevarria Tell us that story. You know, you go on stage and he and everybody chooses songs, you know what song you talk to the AV guy and they do it. And for me, it was like, that is so wrong on so many races for me because if I'm going to be a professional speaker, if I'm going to be the celebrity, create that experience, and I should have my own song and most importantly, the song serves to protect One is, obviously to bed in people's mind, Who is this woman pegging? Power pegging power, you know, we have this whole song. And to, to help them understand who I am three to make them dance in the aisles. And for for me to hear it, because I gotta tell you, when I am backstage or in the aisles, I'm going to come down, and you start hearing your own song that you made a commitment to, this is who you are, this is the line in the sand. As you're walking up, you start motivating, inspiring yourself about the work that you do. And it becomes a really ying yang kind of experience. And I told you that I have people now that have my song as their ringtone. So, it's a continual message of be feisty, be fearless, be focused, have fun. It's a whole other attitude about who you are. And so I believe that every single speaker should have a song to not have one just means you're being a personally, you're taking it for granted that people get you. And having a song allows you to replicate yourself going out. I mean, people go to my YouTube on YouTube and they go, the motor piggies motivational song. And they, you know, we added a new stance, so if people could choose themselves, it's my power. But it makes it important to the experience of speaking before, during and after. It also is I pulled out or I had the producer pull out just the instrumentals so that when I'm doing a video, it's my song that's playing subliminally, underneath. I want people to recognize the tune the rhythm, the message. So when they hear they go, I know that song, I know that song. I know that song because, you know, branding is critical in this business. James Taylor And actually, so if anyone that's watching is just beginning that sounds great, but that sounds really expensive to have to have your music. They have your own theme tune. I mean, we must be doing like thousands of high musicians and know people to write it and produce it and all these kind of things. What was your experience? Pegine Echevarria So when I first started going down this path? I did ask somebody how much it was going to cost and they gave me some, like, big number was like, yeah, that's not gonna happen. And then then I went to a local university and I found some college kids that were musicians. And here's what I did. I wrote a poem of my message. So my stance is be feisty. Be fearless. be focused on pegging power piggie power. This is when Say when I'm walking down the street, I got the power, you got the power, we got the power, you know this whole thing. So first you write a poem. What is it the message and what is the chant or stanza that's repeated. Then I gave it to a local group of musicians that cost me 50 bucks. And they interpreted through music what I was saying, I got singers, and I use that for about a year. But what was missing was, I wanted some more of a beat. So I love the song Happy by Pharrell Williams. Yeah, yeah, yeah. So I love the beat. I loved what they did. So then I went on to my favorite one of my favorite places, which is fiber. And I found first a producer, music producer, electronic and I said, and I talked to him before and I said, This is what I want. I love this music. I'm making my own song. Can you create a background but it's got to be it's got to get give me a little bit of flavor. It's got to get me moving kind of like this. And And so he did an a cost me about $150. Right for that bottom line, right? Then he's when they told me he says, Okay, now you need to go to a singer who will riff with the music of this, the sound who says all you have to do is listen to the sound and kind of you sing sort of what you want. I am not a singer, right. But I sort of knew what I what I wanted. So then through fiber, I found a phenomenal female singer. And she then ripped and sang the song, and they went back to the produce and we put it all together the whole thing cost me $300 even theme, but that $300 song has made such a huge difference to me personally, when I've gotten down when I've gotten in that mode because we all get there. I listen to I'm like, Oh, yes. Bigger, you know I am. Oh, yeah. And then number two is my audiences, dance to it, relate to it, play with it. And then three those there are I have set almost 1000 people that I know of who use the song as their ringtone or their daily mantra. What more could I ever ask right to to that gift and it was $300. So there is no excuse. James Taylor And actually, I, as you told you told me this the story and one other thing, and you may not have thought about this yet, but if you were, if you were doing let's say a lot of if you're based in Europe, and you were doing mostly public talks, workshops, as opposed to more corporate ones. The way that it works in Europe is that any event organizer has to pay 3% if they're using music in the background, background, music and other things they have to pay 3% of the ticket price into this font. And if yours is the music that's being used on that, that money will end up coming out of that money will end up coming back to you. So and the reason I know this is because I'm ready to go fishing and I mean, this sounds like really strange. This is my kind of previous life I guess. But so I I own the company, I was the publishing for the theme music for a number of children's TV shows, all and other incidental music. And one point in that tour of that TV show decided to go on tour and go and do like thousand seater been venues around Europe. And so if you imagine you have thousand people spending $25 and you're doing they're doing 100 shows a year, and you as the as your music is being used on that, then that's 3% of that, it can actually become quite a profitable thing for you to do as well. So it's only only really works if it's public. If it's a If it's people are paying to come to that particular event, it doesn't really work. It was a corporate type event. Slightly different rules are kind of going on there. But but that's just I just I thought I'd mentioned that because who knows you might have a nice nice big check if you've been doing a lot of European work Pegine Echevarria well, I love that and and here in the States, right? planners have to have a license to play music similar to what you're saying. And that was one of the things that was for me is I I was getting with my contract people saying, you know, are you going to be music? We can't do this. Do you own the music? It makes it so much easier for me I own the song. I wrote the song I produced the song It is my song. And it's my property that makes it so much easier for planners because it fills their need and, and honestly, just like you feel part of your unique selling part is I have my own song. Yeah, it was written for me. Oh, you have a home so I don't need to tell them that I wrote it. But the fact that somebody wrote a song for me, I must be a celebrity. James Taylor I know so you so you use use theme tunes, you use theme music there as well. I know, mantras are very big part of what you do. I mean, you work a lot with the military. So mantras are used all the time in the military is something is very well established. How do you use mantras in terms of your your events, Pegine Echevarria so I use mantras and every baby so every group that I speak to women's groups, men's groups, business groups, and I do it a couple of ways. One is I have certain mantras that goes to my, my, my speeches, so so why would I do big women's groups? Right? I have one that's be feisty. Be fearless, be focused, have fun. Or remember, imagine thousands of women all standing on. Be feisty, be fearless, be focused, have fun, and I incorporated throughout so they're saying it was fascinating when they walk out and in the car and he A year later, they can repeat it back to me. I have another one then goes, know it, own it, share it. Uh huh. That when I do business groups, you know, know what you're talking about, own what you're talking about and then share it to the world. But what happens is a lot of times, we as speakers do great, fantastic, emotional, magnificent job of educating inspiring people. But six months down the line, they might not remember what you said. They might remember the emotion that you have, but they might not learn. Learn your key points for me and your children's theater, children's jingles. The whole world of commercials and children's jingles is to have it replicated and embedded like it. Like in your mind. You can't get it out of your mind. My job is to make it so they can't get Add their their mind. So I use mantras and chance to get it stuck. So I was invited to speak to a very large organization, there was over 4000 people in this particular group, many of them couldn't attend. But they wanted to institutionalize this sense of everybody's together one, so they asked me to write a chain and was one do law. One, one do law. I said it, I'm in it. I'm here to represent it. Well, that's now taught, and every one of their business meetings and their customer service because they wanted it embedded. And that's what the power of of mantras and chance to it. It's embedded and they remember it. And really, I learned it from watching children's TV commercials, watching Sesame Street. Which Sesame Street has tons of them watching every jingle, that if you watch TV, I bet you I could go to an English audience and say, sing me a song from a commercial and everybody would know that commercial. James Taylor It just is embedded it kind of and it's it's working on a deeper level with people I think when you have mantras when you have musical things as well, kind of going on there because, you know, when the what without same as patients with dementia patients, and often they, sadly, in the later stages of their lives, they can't remember a lot of things, but play them that theme tune, play that music and then immediately they go back to that moment. So it's working a very, very deep level that we have as human beings Pegine Echevarria it is and I like love the word resonance. Because what happens in audience when as speakers we're supposed to be creating an experience for them. And oftentimes he experiences us we're talking they're feeling it. But we're not being memorable when they walk away from it. And the only way they can feel it is if they're physically involved in some way to create resonance. So if I have them doing the call back, if I have them doing know it, own it, share it. It's their voice, such rumbling, it's their words are coming. It's their energy that's being that experience is being memorized within. And my job is, as I see, my job is to provide the tools for people that when they're in those tough situations, in those moments, that they're searching for their toolbox, that that will rise up for them, and they can use it immediately. And, and it's so important to me, because I think that what we are given and what we're blessed with is the art of speaking and being professional but what our job is, is to give people the tools to be effective. sessile in their lives as leaders or salespeople or just individuals growing great moms, great dads. But if we don't give them the tools in a way that they can use it when the baby's crying, and they can't remember that to do if you had a mantra, that would make a difference for them, you know, and I think that's important James Taylor and that's what they do in the military obviously they they get those so when you're under the in those moments of high stress, that these things that they just they just come it almost feels instinct, it feels instinctive or you do you remember those those things? And because you're operating at a much deeper level, you're not not necessarily thinking when the intellectual or this is why I should do I should use this model. Pegine Echevarria The thing is, you're looking at different level. So yesterday, for instance, at my speech, 10% of the audience were military and former military 90% were corporations, small business and all that. But I came on say this was fascinating. I was set it aside and add a mine. I'll make sure you remember Mine can't count out and the audience on one two, k does count 12341234 I decided and Adam I, and it was by the time you know, when I did my speech, but they walked out as our group saying it Yeah. Which I didn't make them do. It was infected. It was embedded in their minds and how cool is that? Right? vary the meeting planner to feel it. I can I just I know we're in town, but I can share something with you and I would relate to you in terms of how people I think should be looking at their speeches. James Taylor I love that. I'm Pegine Echevarria too often lately. So I think that people are not looking at speeches and the way that people are receiving the speeches in today's world. Music, rock shows people will spend a lot of money to go to those entertainment experiences right of hearing music. And it's because they they take them on a trip of emotions and feelings and thoughts. And too often as speakers, we are not creating a rock and roll experience. And what I mean by that is a rock star when they're setting up their set, they're really only singing for about an hour, right? They're setting up their set into three to five minutes segments. What is the song? What will the lighting look like? What will staging look like? Where will I be to have this ballad? And then Okay, we need to move them up to some joyous experience. And so what's gonna happen in those three minutes we how are we going to change the lighting? How are we going to move and we move so far in an hour, there's really three minute segments to take the audience. This role in speaking we become lazy. We're not doing what they want, James Taylor because we're coming often from from listening and speaking from like, almost a teaching perspective where a teacher is giving one hour, let's say, a presentation to an audience, which is a different form. It's a very valid form in a classroom environment. But maybe doesn't work when you're talking about dinner, that type of audience. Pegine Echevarria So So our audiences now our audiences that have been grown have grown technologically. A lot of our audiences, if they're under the age of 40, have been very accustomed to social media. They've been very accustomed to fast pace. They were raised on Sesame Street. Three Minute transitions are the norm for them. It's how they learned why they going in they get distracted. You're boring me, okay, I'm going to go here, but if you created it, most people that go to a rock concert or any kind of concert aren't on their phones, texting They're on their phones taking pictures. They're on the phones sharing that. And I think as speaking professionals, we have to take ownership of the experience we're creating. So I say, you break up your speech to look at what's happening in these three minutes. How are they feeling? What am what's happening these three minutes? am I bringing them up? What's happening? Three minutes going down? If I were going to be putting music and lights, what would that look like? Of course, we don't get the funding to do that, like you might get an Iraq show, but we certainly can do it from our own speaking ability. So what is your three minute transition? What is the How are you setting up your song set, so that those in the audience are connected, feel memorable, learn something, and that you've spent the time and energy to really tap into their emotional state. I'm passionate about that. James Taylor No, I think that's a great I mean, I that's actually one of the How I can build my speeches. Because I always think in terms of in that way, I think in terms of an opening, I think of a closing. And then I'll often the way a musician thinks there's usually two or three songs that work very well together. You know, the, so that's like 15 minutes, let's say you're 10 minutes. And so I'll kind of be thinking, well, that's the kind of relate to that type of feeling that type of emotion, that type of thing, as you start to play with it, and I played with it on cue cards, and I can assess it and move it around on cue cards, and I'm looking and seeing that, okay, well, that bit there. Well, that's a bridge. Well, I know that emotionally, we're going to be at that point, oh, I'm missing this thing here. And you can you can really start to play Pegine Echevarria with it. And, and it's James Taylor not to see if you study musicians or comedians act like that as well and look at how they do it. And you'll notice that they use different forms, they're doing it so if you know, Duke Ellington, always started with a mid tempo, do like that kind of tempo and then this Come on in would be like race right up to the top where other people rocks more rock stars will do like right from the start, they'll hit you right between the eyeballs, and then they'll bring you down, both completely valid, because they knew who their audiences were. They knew what the audience wanted. So they would they would play with that Pegine Echevarria total and that's the thing is, you know, this world that we're in a professional speaking you know, I go back to being powerful, be you. It is where you uniquely shine of who you are. And how do you express yourself at the highest best level so that you're memorable and so that the audience resonates with what you're saying. And I think that every speaker everyone that's watching your your show right now, this experience a summit is benefiting from the diversity of thought perspective idea. This is a never This is not a one size fits all. experience. It's it's Long Term business. It's one of the few businesses that you could keep on doing until you're 100. until you die, literally, you know, you can be speaking and getting paid for it. But it's also one that requires an investment of you in the process. Yeah. And you. Yeah. James Taylor So this we start to finish up here. A couple of quick fire questions for you. First of all, what is that speaker bag what is in your bag that you carry with you to all of your speaking engagements you never leave home without Pegine Echevarria never will leave home. So funny. I was gonna have it next to me and I just went to the speech right? It's there. So I always bring my own headset, I have my own headset that I bring with me. And in that headset kit. I have six different adapters so that it doesn't matter what the pack is that people have where I'm speaking, I can adapt in them and if I go to Europe, I can adapt into it. So my what my headset has those adapters The second thing that I always have is cherry chapstick. Because Terry chapstick I could put on even before I go on stage or on stage, and my lips will still stay red but it won't look like I just was a clown painted on. I recommend it. I definitely recommend cherry chapstick for men because they tend not to make their lips bright and that will that will make it bright without looking like lipstick. I always always always carry black eyeliner in my bag. Because on iMac you need to see so I have in there. I always always, always, always call carry throat coat tea bags, and it's specifically called throat coat. And I have a throat code before I speak because it soothes my throat. It keeps it very moist and doesn't irritate it and I think every speaker should always have throat coat with them. I also put in my my kid, aspirins big time safety pins. safety pins will save you in ways you can't imagine because it happens just before you go out. So you always bring that I always carry duct tape, black duct tape. Pegine Echevarria Go ahead ask me why, James Taylor why and I as someone who's worked on the road a lot, I know. But tell me why. Pegine Echevarria So I use it for a bunch of reasons. One, if I'm on stage and the staging isn't fitting together, yeah. I'm not going to wait for a roadie to come. I'm going to stage because my heels can get stuck in that stage. I put it there. I use black tape because I often wear black. And if they if the wire stuck, we could stick black tape they'll never see it going on. I use black pay for everything. The other thing that so that's always on my kit, always, always always my clickers. And I like Sally I saw her she said to I carry clickers and I always get them I always lose them. I put my name on everything. I always, always always carry a hard drive. And this one doesn't have it. I have a bunch of them with my name, address and phone number. Because I give this to the AV department for your video making punchy so they immediately capture the video and I don't have to wait to ask them. I always always always for the AV department I in my kit are a little gifts. So it's I think I go into mom world I give them candy and things that they'll like they love rich Twizzlers. I put rich Twizzlers in it on the each get one because the bottom line your ad is the one that makes you look good. And if they love you, they will work with you. If they hate you all mg, you got a problem. So that's what's in my speaker kit. Is there anything else in there? There's a couple of other things that I just put in there. You know, I put powder for my feet. I bring flat shoes. I have been known to wear really high shoes and the middle this middle of a presentation my feet kill me. So I'll say do you all like the shoes? I say yes. You're Love the shoes. Yes. So good. Now you take them off. And James Taylor then what about if you do recommend one on maybe a tool or an app that you find really useful for yourself as a speaker and also a book that you find really useful for the speakers maybe to read? What would those be? Pegine Echevarria Oh, my gosh. Well, the newest book that hold on a minute, I have it right here. Oh, the newest book that I'm reading, which I love. It's small. It's called the book ability factor. Yeah. It is by Elizabeth McCormick, who right now is killing it in the speaking world. But she wrote it with these very simple, like chips. So it's easy, easy, easy. I love the power. The book by NSA. I love the two books that they do, they've done. I always love Lewis Kramer stuff but more business always follows Her stuff. I also read a lot of Do you know Vicky Sullivan? No. Oh my gosh. So Vicki Sullivan is a high end speakers coach. Vicki Solomon is a mistress of marketing high end. And so she works with very high end speakers to look at the marketing perspective. So I love getting her blogs. I love reading her stuff. I've hired her a couple of times and she's kicked my butt James Taylor great. We'll put those links here as well about tool is an online app or online resource you find very useful. Pegine Echevarria So we live by and I've lived on bi for 20 years more for speakers. I can't imagine not working with speakers. And I use that to to upgraded a lot so so I am always mark. So the speakers piece comes up from a social media piece break everybody thinks about it just from a calendar perspective, but also, they show up in SEO for me. So I make sure that everything is up to date. I go in and update and upgraded You know, it also helps that they will do marketing for you like your other 5050 top speakers over the world and I grab that graphic I'm taking the other piece that I won't can't live. Oh God now you're making me go crazy canva.com you cannot really live without Canva I'm on there all the time. I cannot live with promo calm, which is videos, promo videos. So I had that membership. I've been loving working, just doing little things with them. And I do Hootsuite now everybody else's the Hootsuite the high rise is my CRM. That's great. James Taylor What we'll do is we'll put a link to all these here as well picking a final question for you. I want you to imagine that you woke up tomorrow morning and you have to start from scratch. So you All the skills that you've acquired over the years, but no one knows you, you know no one you have to restart things. What would you do? How would you restart Craig Pegine Echevarria Christian, if I weren't going to restart I would have recognized how, how experienced and skilled I was in what I knew that I'm not a beginner. I bring expertise that nobody else has had. And I would have really market that, like crazy. The second thing that I would have done was really listen to the high end pros that you connect with, and not listen to people who are not there yet. It was one of my biggest mistakes in the speaking world. I was blessed with meeting jack Canfield was my first person I ever met at NSA. The second person was Zig Ziglar and augmentee. Know and they gave me amazing advice. was already on TV I had all the stuff right but then I quickly got in to connect with people who were not really big time speakers and where you can charge that you can do that and I wasted time so stay with the winners right that's the biggest thing is really stay with the winners I'm picking thank James Taylor you so much for coming on today it's been absolute pleasure connecting with you and speaking learning about your journey as a speaker as soon as I finished this I'm going to start working on my theme theme song that's what I like to do now on my to do list as well but thank you so much for also for all the incredible work you do with power woman of NSA. Pegine Echevarria Thank you so much. This was so fabulous you I'm taking you bringing you much love yeah James Taylor Today's episode was sponsored by speakers you the online community for speakers and if you're serious about your speaking career then you can join us because you membership program. I'll speak as you members receive private one on one coaching with me hundreds of hours of training content access to a global community to help them launch and build a profitable business around their speaking message and expertise. So just head over to SpeakersU.com to learn more. #speakersU #speakerslife

Dr. Jo interviews Dr. Karen Jacobson who helps us find balance during these turbulent times with her 3-step process. Dr. Jacobson is a former Israeli Army Commander, retired chiropractor and human potential expert works with organizations to develop leaders and high-performance teams that are effective, efficient and engaged. You can reach Karen at https://drkarenjacobson.com/. Dr. Jo is a professional speaker (LIVE and VIRTUAL), wellness coach, and author of 6 books including, REBOOT - how to power up your energy, focus, and productivity. Join Dr. Jo's enews list and learn more about her products and services at DrJo.com. This episode was recorded on April 15, 2020. --- Send in a voice message: https://podcasters.spotify.com/pod/show/drjo/message

First Principles Of Speaking In today's episode Jim Cathcart talks about The First Principles Of Speaking. Ever wanted to know what the first principles of speaking are? You know, the timeless strategies for building a successful speaking business? In today's interview James Taylor interviews speaker Jim Cathcart about: The giants of professional speaking What really matters in the speaking business Creating a body of work Please SUBSCRIBE ►http://bit.ly/JTme-ytsub ♥️ Your Support Appreciated! If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. SUBSCRIBE TO THE SHOW Apple: http://bit.ly/TSL-apple Libsyn: http://bit.ly/TSL-libsyn Spotify: http://bit.ly/TSL-spotify Android: http://bit.ly/TSL-android Stitcher: http://bit.ly/TSL-stitcher CTA link: https://speakersu.com/the-speakers-life/ FOLLOW ME: Website: https://speakersu.com LinkedIn: http://bit.ly/JTme-linkedin Instagram: http://bit.ly/JTme-ig Twitter: http://bit.ly/JTme-twitter Facebook Group: http://bit.ly/IS-fbgroup Read full transcript at https://speakersu.com/sl062-the-first-principles-of-speaking-with-jim-cathcart/ James Taylor Hi, it's James Taylor, founder of SpeakersU. Today's episode was first aired as part of International Speakers Summit the world's largest online event for professional speakers. And if you'd like to access the full video version, as well as in depth sessions with over 150 top speakers, then I've got a very special offer for you. Just go to InternationalSpeakersSummit.com, where you'll be able to register for a free pass for the summit. Yep, that's right 150 of the world's top speakers sharing their insights, strategies and tactics on how to launch grow and build a successful speaking business. So just go to InternationalSpeakersSummit.com but not before you listen to today's episode. Hey there, it's James Taylor and I'm delighted today to welcome Jim Cathcart. Jim Cathcart CSP. CPA is one of the most award winning professional speakers on planet Earth. His TEDx video is in the top 1% or 130 130,000 videos. And in addition to this, Jim is in the speaker Hall of Fame. Say And Monty Hall of Fame and has written 20 books. He speaks several weeks a year all across China and his entrepreneur in residence for the School of Management at California Lutheran University. And if this wasn't enough, he's also a professional guitarist, Mountain Trail runner, and motorcyclist. And it's my great pleasure to have Jim with us today. So welcome, Jim. Jim Cathcart It's wonderful to be with you, James. Thank you. James Taylor So share with everyone what's happening in your world just now. Jim Cathcart Oh, war. Wow. Let's see. Well, the mountain trail running. I did that yesterday morning. And then I've been planning my next trip to China, which is August 26. And I'll be doing two or three cities over there speaking to thousands of people at a time with a translator standing at my elbow. So I do one paragraph, another paragraph. All day long. That's a little awkward at first, but you get the rhythm down after a while and I've got seven books in the works. I've been written and published 20 books. Let's see. I'm looking for co authors. So if there's someone in my field who knows me and my works, and they're interested in collaborating with me, then I'd be interested in hearing from them and I'm playing rock and roll spent a couple hours doing that with colleagues yesterday and God's great beers delicious. James Taylor So life is good. So I mentioned you are a CPA, he became Hall of Fame. So for people that don't haven't heard of CPA, what is it and the history Jim Cathcart it comes from an organization called the National Speakers Association, which is a US based but now worldwide, as well. association of people who speak for a living you know, speakers and trainers and keynote speakers. And consultants and entertainers and all kinds of people from all walks of life. They're about 5004 or 5000 members in the US, and several thousand more around the world. And I'm a past national president of that group. I joined back before the invention of dirt. I joined in 1976. I was 30 years old. I'll save you the math. I'm 72. And I joined in 76, when we had about 200 members and then many years later became their national president. They bestow an order of honor each year called the speaker Hall of Fame Award and its designation is CP a II Council of beers award for excellence. And then CSP is certified speaking professional which is an earned designation rather than an award. And you get that through years of study and practice and success. And that little fella over in the corner you can see over my shoulder, there's a statute. That's Cabot Robert. He's the founder of the National Speakers Association. He passed away about age 97, several years ago, but he started it all. And that's an award they give each year to sort of a lifetime achievement award to the person that feel as behave most like our founder in supporting and encouraging others. James Taylor So I was I was in India last week. And while I was there, I was speaking for some other conferences and events and clients about why I was there, I managed to go and hang out with some of the members of the professional Speakers Association of India, which is wonderful member of the global speakers Federation just started. We were just talking about our speakers we admired as you can look for, and I mentioned a couple of other, the older names from the I guess from the world of speaking and Match some of these names in a second. And they hadn't heard. So I thought one thing I'd love to do on this call because because you have this this kind of deep history with the speaker's community, and with the National Speakers Association, who take us back a little bit for those who are some of those kind of early speakers that maybe are not with us anymore, that any speaker that's watching this just now, they should go find those YouTube videos, find those audio audio tapes, if there's only tapes, mp3, they should go and check them out, because that maybe we've kind of forgotten what the what the game is about speaking, Jim Cathcart right? Yeah. By the way, last week in Denver, Colorado, I was at the global speakers Federation meeting. I was I was making a presentation on behalf of the new China Speakers Association that I'm co founding with, with people there. When I joined the NSA National Speakers Association, there were, as I mentioned about 200 members. Well, all my heroes were among those 200 members. And my speaker heroes were the Great's of the day. You know, people like Zig Ziglar, who was new at the time, and Zig passed away now but he became a good friend of mine over time. Og, man Dino, oh gee, man Dino. His real name was Augustine men Dino and he was the author of many, many million million dollar books, the best known of which is the greatest salesman in the world. Gosh, W Clement stone was the owner of combined insurance company of North America and it made well it actually became the sort of the bill gates of his day was the richest man in America for a while, and I got to know him and work with him briefly. Earl Nightingale was my personal mentor, the main one that inspired me he was on radio more than on stages, but enormously influential, you should look up Earl Nightingale comma the Strangest Secret And there were YouTubes of these folks. You can see them, you know, gosh, Dr. Kenneth McFarland, he seldom mentioned but he was one of the people that inspired all those other people I just mentioned, and I had a chance to briefly know him. Have it, Robert, the not Roberts. But Robert, like a first name. That's his last name Cabot, Robert. He was the founder of the National Speakers Association. There's one more guy who was the one who invited me in. And that's bill go g o v. And Bill was the first president of NSA. And just funny as could be, he was a sales motivator. And all of those people, I was standing around looking up to them, you know, and thinking, gosh, could I touch the hem of your garment? And I went to my first convention, and I was I'm a rosy cheeks, 30 year old newbie, right? And I'm there around all these people that I've known about how Heard recordings off. And I just, I was just amazed to be there and a little odd. And so I went to all of the meetings of the convention that I could. But there was one meeting that I couldn't afford it was $40 extra. Whoa, in 1977 $40 extra was a lot of money. And so I went across the street and bought a hot dog from a street vendor. And I came back and I stood outside the meeting room for the $40 banquet. And as the door would open, people would come and go, I would listen to the speakers speaking. And I remember when people would come out, I would hold the door for them for a moment and let it close more slowly so I could hear a little bit more, because as soon as it was closed out, closed out again, you know, so long since finished my hot dog but thinking back on that now I've been the the president of NSA received the golden gavel award from Toastmasters International, I've been celebrated all over the world as a successful speaker in one way or another, you got 20 books and 3200 paid speeches to my credit now. And reflecting back on that. I still feel a little bit like that guy inside, you know, the one that was standing in the hallway. I still feel like what an amazing privilege to be in this and to be getting away with being considered an insider. James Taylor But But it's interesting because you obviously have this interest like I do in music. And often they have these documentaries where they look at the the musical, the tree, the musical tree, oh, bang. And, and I often wonder, I don't know if someone's done this in terms of the speakers because there's oftentimes I'll hear a speaker who's a new speaker, rather the new speaker I'll hear them say a line. But I'll be having a conversation with them. And they'll say, I really like what you did. Then he said, Oh, I got that from this person. Right? It actually it didn't come originally came from like Zig Ziglar, or it came from somewhere else is kind Jim Cathcart of Zig got it from, you know, Norman Vincent Peale, or Dr. Peale. Got it from Napoleon Hill who wrote thinking grow rich or whatever, you know, it goes all the way back. For others. We've been able to trace these things back is to the late 1800s, early 1900s, a man named Samuel smiles. And he was one of the early early success gurus in America. And another one that came along that was a huge influence. Elbert Hubbard Hubbard died of when they sunk the Lusitania ages ago, back the beginning of World War One, that timeframe. Yeah, it's just an amazing legacy. James Taylor So now you're going out to you in China a lot. You're helping set up the China's Speakers Association, and which is, obviously, there's a whole new flourishing of new countries bringing new Speakers Association, lots of new speakers coming up. What are some of the what are the big differences that you notice a new speaker starting now as opposed to when you when you were first getting started? And also what some of the the opportunities, some things that you didn't you didn't have that the speaker today has? Jim Cathcart well consider that when I started. I had been a trainer, I was teaching other people's courses and I thought this is fun. I like this. I don't want to be a teacher in a school system. But I but I love teaching and I love helping people succeed. But there was no internet at all. There was no there were no cell phones. Everything was home phones, you know dial phones, or pay phones. We put in the coins which to a lot of people Today is a foreign concept phone books. What what's a phone book, you know, this was before fax machines. So there was no email. People if you wanted to communicate it with snail mail only you write a letter or you take a document, you put it now envelope, lick it, stamp it, take it to the post office or give it to your post man. And, and they were all men at the time. And then, you know, you wait. So the time gap between wanting or intending something, and achieving or receiving it was huge compared to today. I mean, this morning I i've been online I've communicated with probably 25 or 30 different people direct one to one communication, not real time, because they'll probably read it later today or maybe even tomorrow. But they were able to send me a message and I got back to them. Like that. Plus, if I needed information before responding, I went on line. Siri, hey, what's James Taylor's middle name? And what's his jacket size right now and and she probably knows that she's searching for that as we speak. By the way, I know Siri. honest truth. I know personally no Siri, the lady that made voices in Zurich. Her name's Karen Jacobson. She lives in New York and she is the Australian accented voice of Siri. She's also the GPS girl who's in a billion. Let that sink in GPS systems around the world. She's the one that says recalculating. Yep. So what's the difference today and then then it was slower then. You had to go to the library to do research. physically go to the library. Today, you can find answers instantly while you're sitting at the dinner table, which is rude. But possible, and that Wow, what a different world. Now you say okay, yeah, but there's so much more competition today. Granted, there is when I became a professional speaker, motivational speakers we're not even known Have you would tell someone, I'm a motivational speaker and trainer, what's that? Well, I deliver speeches and you know, teach people success methods that help them do better. Really, people pay for that? You know, I mean, honestly, it was a there was no file in people's head for that data. And today, everybody says, you may like Tony Robbins, you know, yeah. And who I know, by the way, you know, I've done a firewalk with him. I've had lunch with him and been around him a half dozen times. And he's probably the best known because he kind of a rock star in my field. But today, the opportunity is just enormous because people already believe at all that you is a good idea. I had to sell that idea. Because people say no and I graduated school. I'm done learning I'm going to work now. And companies would say no, we don't bring in outside trainers, you're not in our field. What could you teach us? Well, I could teach you sales techniques. I could teach you effective listening how to be a better leader, how to not know. You don't know our business. And so today, heck, you can know somebody's business fairly well in an hour. Just doing web searches, you know, we know it well enough to at least talk intelligently about it and ask the right questions. So today, I think it's easier but there's so many others out there you've got to you got to really be the real deal and stand out and do your homework and, and be outcome oriented for your client. You got to honestly want to help Zig Ziglar had a famous quote, people don't care how much you know until they know how much you care. Well, I've altered that just a little bit. To make it more directly applicable, people don't care what you know, until they know that you care. So if you sincerely care about helping other people, today, there are more ways to do it more easily and more rapidly than there ever have been in all recorded history. James Taylor So we now have obviously a lot more speed as the velocity is a lot faster, which obviously increases competition because yourself and you know, the even the speakers before you the the Auckland dinos and Zig Ziglar as they kind of laid the groundwork, they were the path founders there as well. But I'm also wondering, what you know, people will like scientists will often talk about first principles, things don't really change or someone like Charlie Munger, who's Warren Buffett's business partner, right? Well, he says, always look at what the first principles, you know, what's the what's the things that remain? So what are some of those first principles that regardless of whether you are a speaker in 1960, or you were the speaker and now in 2020, that don't really change Jim Cathcart that. That's a great question. By the way, whenever I'm doing speaker schools and I do that pretty frequently teach other speakers how to do their, what they do. Um, the first thing I start with is I tell them, Look, let's talk about what matters. The speaker doesn't matter. The audience doesn't matter. The message doesn't matter. And they go away, wait, wait, hold it, there's nothing left to wait for it. What matters or at least matters most all those things matter. But what matters most is what the audience can do with the message from that speaker. So that's a first principle, the only thing that really justifies all these people coming together. And you being in front of them with a message is whether they can benefit from the message or not. Because if you're just there to tell stories and put on a show, then bill yourself as an entertainer and get a smaller fee, or become a big, big celebrity and get a large fee. But if you're there as a speaker, professional speaker, your job is not to make sounds is to have an impact on the listeners to make a difference for them. So someone says, Jim, you're a motivational speaker, motivate me? And I tell them no, and they say what? So motives aren't something you give people, there's something you stimulate that live within people. If If I come to you and I put a gun to your head and ask for your money, if you don't want to continue to live, the guns not a stimulus, it's not motivating you. So you're just saying Take your best shot, right? But if you want to stay alive, you'll probably give me your money. Now, I didn't motivate you. The desire to live is what motivated you. And the gun was just a stimulus that threatened the desire to live. Right? So how do you motivate employees find out what they want, find out what they care about, find out how they'd like to be treated, find out what makes them go home at the end of the day, saying, Man, that was a good day. I'm so glad I work here. Or wait till I tell you what I was able to do for a customer today. You know, when you find those motives inside your people, then you can stimulate those motives with the right kind of actions, right kind of rewards, right kind of incentives, things like that, and the right kind of human treatment. You know, most people don't leave when they leave a company when they quit. They don't leave the company, they leave a person. They leave somebody they don't want to work with anymore. And look at it that way, it makes things a whole lot simpler and easier to understand. Oh, here's another first principle. Customer Service should be given, not pursued. Customer Loyalty should be given, not pursued. So when you say we want to increase customer loyalty, I'd say great. How are you going to be more loyal to your customers? And they say to me No, no, no, you don't get it. We want the customers to be more loyal test. Okay, got to start somewhere. How are you going to be more loyal to them? Like when on the days when they're not buying? What are you going to do that makes them know that you care? No, Jim, you don't get it. We just want them to buy from us again next time. Yeah, yeah, that's called greed and selfishness. Right. Let's talk about customer loyalty. What would make somebody say I am so glad I do business with this person or this company. The way they're treated and the way you honor your word. James Taylor And sometimes these, the unexpected. I mean, I think some of the actually, even some of the bureaus that I work with is bureaus. the good ones that are you know, that there's some things that they're just, they'll see something and they'll just, they'll send some something to me, they email me something. And it's nothing about it's not transactional in any way. But they know I'm interested in that or they know that my partner is interested in something just now and it's and it can help grow up it can help grow our business. So it's just about showing Ron Kaufman the speaker, he talks about he talks about careology which I love. Yeah. Jim Cathcart Very, very dear friend of mine. Yes. He James Taylor talks about his idea of moving away. We can just be in customer service, but actually what his customers have you break it all down is Caring is really a very, very deep level. Jim Cathcart One of the books that I'm best known for is this one, relationship selling. And the whole idea of relationship selling is not just being nice to people, that would be courteous selling, I guess, relationship selling is based on the idea that business is about serving people and gaining profit by doing so. So business is all about making the world a better place and being rewarded for having done that. So relationship selling assumes a relationship is an asset or it could be a liability. But if you look at all your connections with with all your customers and would be customers, as the beginning of an enduring, long term relationship, then yes, you can intelligently cultivate each of those connections to where there's an acquaintance And then from an acquaintance to an affinity or you know, you like each other, trust each other a little bit. And then over time you get to where you rely on each other. And then you don't ever want to lose each other, you know, so you can take it from just I see you, I'm not a threat to you, you're not a threat. To me, that's the basic beginning of a possible relationship to I do until death do us part, you know, and between those two extremes, there's a whole lot of trust building. And you don't build trust from the outside you earn it and it's given from the inside so the other person always controls whether there's trust being bestowed or not. James Taylor And has as the the whole the area of selling in selling your speaking programs wherever they may be. Has that changed significantly over the years or are we still Is it still pretty much a very similar type of thing you the individual techniques and may have to But fundamentally, the strategy is the same. Jim Cathcart Well, fundamentally, the strategy is the same, but the steps required are so vastly different. Like I used to make, I don't know how many phone calls a day, but I was in a typical year delivering about 120 speeches in different cities around the country. And I was mostly domestic us back then. But I was constantly on the telephone. And I would call a company, you know, just completely out of the blue, I would call someone for the first time ever and say, Excuse me, do you hold conventions for your company or your industry? Well, yes, we do. Well, which department handles that? Oh, that comes from the executive department. Okay. Would you please transfer me to them? So I get transferred to the executive department and I've got my own little checklist of the questions I need to ask not a script, but a guide, you know, kind of like speech notes, but not a speech script. I would I would talk about meetings and I would ask them, Do they ever use outside speakers? And what is the purpose of the of the meeting typically? And how do people respond? And what do you consider, you know, the most successful recent meeting you help? So I would have to interview people quite a bit just to find out, is there a possibility they're going to book an outside speaker, and most of them didn't. And I had about five sales to make sell them on the concept of using an outside speaker on the the belief that teaching soft skills like human human relations skills, and such would be a useful thing. Instead of teaching the latest engineering technology, I had to persuade them that having an outsider who was beginning to understand their business could still benefit them because he's teaching universal principles, and then teach them or convince them that a keynote speech could lead to a seminar could lead to a group Discussion could lead to everybody reading a book and discussing the book and applying it in there that about you know, so I had all these things to convince them off and I was selling audio cassettes and they had reel to reel they had record players and they had eight tracks. And so I had to sell them not only the recordings, but the idea that listening to a recording could teach you something because that was not considered a given. And then I have a kick to sell them a cassette player and batteries. I honestly did. I had to sell a cassette player and batteries so they could consume my product. James Taylor As I'm hearing you talk about this chip, I'm just thinking, Wow, we have it so easy now online courses, online memberships. We I could think of an idea this morning. I could film it this afternoon and have it being sold later this evening directly to the car. Jim Cathcart You could be sitting there saying okay, I want to sell to IBM Corp. gration or Apple or somebody, you know that some huge enterprise, that's okay I want to sell to Amazon what, you know what are the principles? And you're asking Siri what are the principles of enterprise selling? And she comes back with a whole bunch of websites and you click on there and there's articles on when selling to a huge enterprise. This is what's different from selling one to one to a small business. And then you say, Okay, well how do I find the headquarters office of Apple corporate and you know, Apple computers, and who's in charge of their training department thing, and it's there. Wow. James Taylor But regardless of whether you're doing it back then, or whether you're, you're doing, you know, kind of selling now as I'm looking through in terms of strategy, you know, you got moving things from suspects to qualifying to prospects to come estimate to reflect customer and referral. So some other things stay the same. So there's an there's an intent, it has to be you say like an intentionality. To this there has to have to have a system. Jim Cathcart That comes back to my earlier statement you asked about first principles in speaking. And I said, it's about what the audience can do with your message. In other words, it's about serving people. Well, the same thing is true in selling. If you are there as a partner in problem solving, if you are looking for people to help instead of people to persuade, then you will be welcomed more often than rejected. But the key to it is your mindset. You've got to in your heart and mind, honestly want to be a value to someone else. And be willing to find a creative way to do that so that you can get compensated. And so if you go in as a partner in problem solving, you can talk to anybody whether you have a sale in mind or not. generate some pretty amazing conversations. I was once on the plane next to Kenny Ortega. Kenny Ortega was the man who produced the opening and closing ceremonies of the Winter Olympics in Salt Lake City. He's also the guy who designed the orchestration of the fountains in Las Vegas in front of Bellagio hotel, and produced the movie. This is it with Michael Jackson. And he was he's an amazing guy. So I'm sitting on a plane flying from LA to Las Vegas. And he sits down next to me and we just start chatting. And I said, so what's what's your field? He said, Well, I, I create things. So really, what kind of things and he told me those things. And I thought for a minute and I said, the opening and closing ceremonies of the Olympics. Wow. I said I would think That the biggest challenge was keeping the flame alive inside each of the people. In other words, keeping the spirit of the Olympics, foremost in their minds and hearts, through all the 10s of thousands of people from all the countries all over the world, keeping that one central focus in everybody was probably your biggest challenge. And he looked at me and his mouth dropped open. He said, Nobody notices that. He said, that's exactly what the job was. He said, my biggest challenge was keeping everybody engaged like that. Wow. He said, Here's my card. If I'd never be helpful, give me a call. Well, okay. Now imagine If, on the other hand, I said Hi, I'm Jim Cathcart. I'm a professional motivational speaker motivation is a very valuable thing in our society. Wouldn't you agree? How do you motivate the people in your organization? I mean, just that, right? Instead, I'm just talking with a guy and looking for something to admire and compliment. And as I heard it, I thought about it, and I thought deeper what's the first principle? And then I commented on that, and it blew his mind. And he offered me his card. I never didn't even have it in mind to ask for it. James Taylor That reminds me if I think Stephen Covey, I think he was a CPA as well as people of faith Jim Cathcart No, but he was definitely a major influence in my field. I knew him he hired me a couple times to present on programs appeals, and I shared the platform with him. amazing guy, James Taylor so he had that phrase, seek first to understand then be understood. Jim Cathcart Right goes that, James Taylor you know, rather than the, the selling as well and actually say something I'm thinking about something like Stephen Covey, and I'm thinking about some of those other names that We'd mentioned earlier. And I think some of those names that we did you know, the ones that you just said right towards the end like the Samuel smiles, for example. Yeah. And I'm guessing and I haven't seen it, but I don't know if Samuel smiles has a book, you know, what, whether there is or does Jim Cathcart not. In fact, I think the title of it was access. Okay, so it was a long time ago before anyone knew what that word meant. James Taylor So that leads me to my next thing, which is about what is the role of creating a body of work, and something that is going to go live live beyond you? that people can look back and actually, you know, 100 years 200 years time, there's some universal principles, evergreen principles that you can say, right? Wow, that feels like that was written yesterday, just like today, you know, I that's so interesting. You you've written 20 books. And I think, I often think our speaking is an amazing thing, but it's quite an effect. All, like going to live concerts like you experience this thing and it's fantastic. And then there's a way for them. Yeah. But then his music is gone is gone. And we think about all those great music artists over the years who we were taught with fantastic life, but we have nothing to remember them by or to think. So. Where do you see where you are in your career just now and looking at looking back and thinking, what advice you can give to other generations? The role of work in today where maybe the person is the book? Jim Cathcart Yeah, you know, the famous, the secret the movie that came out. Rhonda Byrne did that a few years ago and, and it was focused on a principle from a book in 1910 called the science of getting rich by a man with the unfortunate name of Wallace wattles. It's like, you know, john Thompson or something more Mainstream Wallace wattles but Wallace wattles had a very profound impact on on people's thinking. His book, The Science of Getting Rich talked about the law of attraction, and how in in science or whatever in philosophy as well, that when a desire or a focused idea is is created, the energy from that draws to it other things. It's like when you get a new car, and let's say you get a blue Toyota, well, the minute you go on the road with your blue Toyota, you will start noticing blue Toyotas everywhere. Now, they were there already, but you never noticed them before. But now your attention is different. And so you're seeing those opportunities where you never saw them before. Same things true in business when you focus on a goal. When you say I will become a professional speaker, full time professional Speaker and earn my living by sharing truths and motivating audiences. Well, that's a big goal. But once you actually commit to doing that, you'll start seeing opportunities to do it. So how do you write a best selling book, you say I'm going to become a best selling author? Well, there's a difference between writing a best selling book and becoming a best selling author. Let me explain that difference that I have many friends who are best selling authors, and many of them have best selling books. But some of them don't. Here's the difference, a best selling book, if you put it in a bookstore or online at Amazon or Barnes and Noble or whatever, it'll sell. Because it's a best seller. It's got a popular title. People love it, and they're interested in it and they do. internet searches to find it. Okay, it's a best selling book. a best selling author is let's say it's you and so you decide to Write a series of books you write your first one. And it pretty much captures your your life philosophy and your business strategy and your main story. And you go out and tell people about this book and you do the practices that would lead to selling many, many books. Well, it may never hit a bestseller list, but you'll be ordering thousands of them to deliver to your audiences and to fulfill through your website and to sell in your own ways. It's kind of like being a best selling act, you know, perform musical act. You can sell out houses and sell tons and tons and tons of merchandise from your concert, but never hit the main charts. And you can think back over the years there have been really noteworthy musical performers that have been that type. They never really were a chart topping performers But they made a fortune. James Taylor Yeah, that's that's interesting distinction I think about a good friend of mine who is not he's not. He's not known as a as a best selling author. Yet his last book sold 250,000 copies Jim Cathcart or beyond best selling. Yes, James Taylor it's and because he was looking for a different thing he was looking for impact rather than maybe some of the bells and bells and whistles or making a New York Times bestseller. And because that book has been so it's it's a worldwide book. It's not focused on just a particular one particular market. I think he said the other day he said one in 10 people in Iceland have got a copy of his book, which Jim Cathcart you've got that my friend Alan peace out of Australia is like that. Yeah, he's got a book called why men don't listen and women can't read maps. James Taylor Yeah. I've ever seen him. I think it was hit with a him and his wife. We used to go out Jim Cathcart together. They still do. And I just got an email from him this morning. And his book is the number one bestseller in France right now. And he didn't even know that it was selling in France, James Taylor is that difference between writing a best selling book and being a best selling author? Interesting. That's an interesting kind of distinction there as well. Jim Cathcart Because if you're a best selling author, then you're cultivating in you the qualities, the skills, the strategies, the business practices that will constantly sell whatever it is you're selling. If you're selling coffee mugs, it'll still sell well, because you're the kind of person that knows how to do that, and has the work ethic and all the things that are needed to do it. So you'll be a best seller. But your book won't necessarily make you famous. Like mine. I've sold hundreds of thousands of books and recordings. Over the years, I've delivered all those thousands of speeches and received all these big awards. But if you were to ask a person on the street, in a business community or just in the social community Who's Jim Cathcart? They would say, No clue. Because I'm not famous in a public sense. You know, I don't appear in newspapers and magazines and television shows on mainstream media like, like, some people do like a Tony Robbins, for example. But I got a hell of a life going, you know, this has been great. And my colleagues admire and respect me and I love them and and respect them. And, you know, this just ain't a bad deal. Oh, and I did a TED talk. I was asked to do a short TED talk and I did an eight and a half minute TED talk in Delray Beach, Florida TEDx, the independently organized TED event, and it went viral. It I've had 1,700,000 views of my little eight minute TED Talk which netted me zero dollars, much credibility and so many Any referrals that have made, you know, 10s of thousands off of it. And it's just a little eight and a half minute thing called How to believe in yourself, James Taylor you can finally say you become an overnight success now, Jim, definitely 42 years. So let's get some final questions, some quick fire questions. I'd love to know. I want you to imagine you're on a long haul flight, maybe go in nature next flight to China and you can choose on that you're seeing a business class or first class flight and you sit next, any speaker living or dead, you could be sitting next to them for the duration of that flight and they could be sharing with you you could be having a conversation. Who would that speaker be? Jim Cathcart Wow. Ah, another way I've done that with many of my heroes, you know, had long flights sitting seated next to them and just capturing the pearls of wisdom. I would think it has to be Zig Ziglar because he's so much fun. You know, if I wanted to be inspired, I would go with Dr. Kenneth McFarland wonders most people today have never heard up, because he's just so profound and he's so absolutely meticulously skilled at delivering a idea or a message. I knew not to Dr. Norman Vincent Peale and had a chance to work with him a little bit, and he would certainly touch your heart and inspire your mind. augmon Dino was a man. So easy to love and admire. But I think Zig would be the most fun so the flight would go fast. We would have a great time. He would appreciate my stories from the southern United States and I would certainly appreciate his because we both grew up in neighboring states, Arkansas and Mississippi. He was from Mississippi. James Taylor So I want you to tell us what's in that in your speaker bag. What's in that bag that you carry with you to all of your various speaking engagements. You're You're never leave home without Jim Cathcart actually Well, I never leave home without Is my notes to myself, I have a lot of thinking time, you know, I always have I, that's how I started my career. Earl Nightingale said spend one hour extra every day studying your chosen path. Five years from now you'll be a leading authority in that path. And sure enough, that worked for me. And I continue to do that to this day. And so I'll take a blank sheet of paper. And I'll just start thinking of all the projects and all the activities and all the goals and all the primary relationships in my life. And I'll just list them all like crazy. And get them on there, maybe two or three pages worth. And then I'll go back and look over that. And I'll circle the ones that are truly like a killer app in a computer, you know, the ones that or that one drives so many of these others that I really have to achieve that one or nurture that one around. Whatever. And then I'll look at the connections between all of them and do sort of like a big bizarre Mind Map, drawing lines and connectors. And then I'll just keep that paper, I always date every every note page, so that I know when it took place, and I go back many times, 20 3040 times over a few years, and look at that same page and make other notes, and then create a new page that's simpler and more organized, so that I can focus on that things on that new page. And that's just been a great, great practice for me over the years. And I consume magazines, I don't read them. When when I get it, I get several magazines monthly. And when I get the magazines, I immediately meaning that day, sit down with the magazine and start scanning it to see what's of interest to me. And I try to read some of the things that aren't of interest to me just to keep my mind better exposed to new ideas. And then, as soon as I'm done with that magazine, you know, I may tear out one article that I haven't gotten to yet, but I toss the magazine and go on. So my wife has a whole bunch of women's magazines that she'll keep them to go back to the articles and so she's got a stack this tall of her collection. I have a stack this tall of mine. And I get more information than she does. It was about and then talking about reading material. If you were to recommend one book, and one of your own books or a book to our audience, it could be a book on speaking or book on mindset or topics that you speak on. What would that one book be? You mentioned Stephen Covey. You know, his book that he's best known for is the Seven Habits of Highly Effective People. And that's an exceptionally good book. We talked about augmon Dino, the greatest salesman in the world or any of his subsequent books, but I would start with the greatest salesman he I asked him one time what's your favorite of all your books? Which one had the biggest impact on your career? He said, Well, you've read all my books. Jim, what would you say? I said, Well, my favorite of all your books is the choice. And no, no, excuse me, my favorite of all your books is the Christ commission, which is a story about a guy that didn't believe what the Bible was saying. And and then he had an experience it was yanked back in time to Biblical days. And he went around and interviewed all the people that knew Jesus. What an amazing concept. Right? So this guy was an investigative reporter, and a non believer and somebody in in you know, the ethers grabbed him and took him back in time and said, Okay, here, talk to Paul talk to Mary Magdalene and talk to this guy. He was at the when the stone was rolled away, you know, talk to this guy, he was healed by him. So I said that was my favorite book, but the one that had the biggest impact on me was your first book, greatest salesman in the world. I said, Sony Now what what's your answer? He said same as yours. He said the one I enjoyed the most was the Christ commission the one I that had the biggest impact on my life was the greatest salesman in the world. James Taylor different books different books and as Jim Cathcart you mentioned having neither one of them requires that you be Christian. Yeah, yeah. But first principle James Taylor was open the road the the was the book about Babylon that the no that was Jim Cathcart a place in George claisen who co wrote a book called The Richest Man in Babylon which was a similar parable to the greatest salesman in the world in that it was set back in biblical times with you know, a guy following the the camels on a merchant train that kind of stuff. Yeah, I'm James Taylor gonna I'm gonna have to go and download the Oakland Deena book now as well just to trap myself. So you talk about Siri earlier. What is is there isn't a particular app or tool or A mobile tool, an app that you find particularly useful for doing the work that you do. Jim Cathcart It comes and goes, You know, I look at the apps that I use from year to year. And it it it's not the same each year. So I don't know, I just rely on the fundamentals, you know, just email and photos and, and Facebook and LinkedIn and things like that, that that's pretty much me. You know, of course, I've got lots of videos on YouTube and, and that sort of thing, but I try not to get lured into becoming an Instagram Rockstar, or making Twitter which you have to feed all the time like a hungry little animal. You know, making that my main. No, James Taylor that is a big difference, obviously, from going back times. The old man, dinos and Zig Ziglar says, Wait, they would be thinking about these ideas all the time, they'd be speaking but then they're there. Waiting output it was either in the form of a speech or maybe a radio series or maybe a book that was there that was there was Jim Cathcart an article or a newspaper article magazine article, that sort of thing. So and there were there were films, but there were actual films, you know, reel to reel movies, and they would film a speech or whatever, and then they would rent it to companies to go and show at their company meetings. James Taylor Okay, okay. So I guess big difference now because I can also see what a lot of speakers it whether it's an a Twitter or Instagram, I can almost see them working on their ideas, as they're doing them and especially on Twitter and slow form, I can see all that that's things linking to that. And then, you know, a few months later, you see them speak up, okay. It makes sense now, because but they're actually they're kind of rehearsing in public or public. Jim Cathcart That That reminds me without Vimeo, And YouTube, I would feel severely handicapped. Because I have so many videos that I've either created or that have been done of something live that I was doing. They are a vital part of what I do now. You know, I've created online courses and video training and such. There's a publisher mentor.com mentor ed.com that publishes one of my series here in the US. And those are just super important podcasts and, and online shows like this. That's that's the cassettes today, you know, those are the records those are the, those are the pamphlets or the books or the magazines of today. And and so you just hop on the train, or plane, you know, and you've got this little guy when I say train, I'm thinking of the bullet trains in China, as opposed to Amtrak going across America cuz people don't do it as much here. But that's that's your whole suite of services right there. James Taylor Love that. Basically I think I think all these tools that we now have at our fingertips new online courses, including memberships and podcasts and video series and an online summit, like like this, this one, for example. And it wouldn't have been possible, unless people yourself and the zig ziglar is an earl Nightingale's had to first push that through. So people today know that they have a problem know that there's something to be worked on where previously the university didn't even know that they had a problem. And yeah, that was the first step is going to say Actually, Jim Cathcart that's the thing today, the big decision is not whether we should train our people. It's which training should we do next? And who should we go to? Jim Cathcart Yeah, is it there is a different level of fees, just just make yourself the best choice and then they'll say Well, yeah, now of course we need it. So let's go with you. So a final quick, James Taylor final question for you, Jim, I want you to imagine that you woke up tomorrow morning. And you have to start from scratch. So no one knows who you are. But you've got all the skills you've acquired over the years, but no one knows who you are, you know, no one you have to completely restart. Perfect. Would you do? How would you restart things? Well, first off, I'd be excited, not depressed. Jim Cathcart I would when we moved from La Jolla, San Diego to Thousand Oaks back in 2001. We didn't know anybody but we moved here so that we wouldn't have Los Angeles between us and our grandkids. And we wanted to be able to make that commute more easily. So we moved up here, and I said to my wife the first day I said, you know what I like about this. The uncertainty. I don't know anybody yet. Yet being the operative word, right. And now I know people all over the community and they know me back. What I would do if I started praying Tomorrow with my skill set, and nobody knew me, and I had no business assets other than what's in my mind and heart is I would immediately start going out and interviewing people about their problems, their challenges their issues. Because I know I would uncover some of those that I could I had a solution for. And then I wouldn't try to sell something, I would look for a way to become their solution and get compensated for it. So that's the thing if you're a problem solver, you'll never be out of work ever. I gave my my grandson who's now 18 business cards when he was 10 years old. And I gave him a box full of business cards. That said, Jason Cathcart problem solver. I'm looking for one right now. I know I've got one here, nearby. Now I haven't found it and I'm not going to do Take up your time with that. But anyway, I gave him a box of business cards. And he said, what's, what are these? That's their business cards. He said, What's a business card? And I explained it. And he said, Well, what's Cathcart Institute? I said, That's grandpa's company. What's a company? And I explained it, and what's jason@cathcart.com? So that's your email address for real. He said, I've got an email address. I said, Yeah. And he said, Well, it says, problem solver. What does that mean? I said, Jason, you're a thoughtful guy. When you look at something, you don't just dive into it and start doing things with it. You kind of observe it and study it. And then you get involved and you seem to be a natural problem solver, and said, The world needs those. And that's how people get paid. If you're a problem solver, you'll always be able to find work. He's super cool. And I said we'll have a nice birthday and then I went on my way this was at his screen. In the morning on his 10th birthday, and his mother's a teacher at that school. And so I called later that night and I said, Sonia, what happened after I left? She said, Oh my gosh, every kid in the schools got one of Jason's business cards. What do you think Whitney James think about this 10 year old kid gets a box of business cards for his birthday has no clue what that is. But it's a novelty and it's got his name on it. So he starts showing it to the other kids. every other kid says, What's a business card? He explains it. What's Cathcart Institute? He explains it. What's Jason at Cafe? He explains it. What's problem solver? He must have explained that 30 or 40 times that day. Now, how deep is that impression in his mind? At age 10, which happens to be one of the strongest imprint periods of your entire life. Yeah. Yeah, James Taylor that's it as an amazing, amazing story. Well, Jim, thank you so much for coming on today. If people want to learn more about you learn more about Cathcart, cute and all the other things you've got going on just now where's the best place to go and do that? Jim Cathcart I would say, Cathcart comm is the easiest start because it's just my name. And if you type in Jim Cathcart comm, it'll get you there too. But I own the domain for family name. And LinkedIn is another good one. Because on LinkedIn, I have a very robust profile. And it has videos that they can watch for free, and all kinds of other items in it like that. And I'd love to be helpful also that, you know, I'm so omnipresent on the web. You know, you can find me on YouTube, Vimeo, wherever, and watch videos and you hear me playing guitar and singing and all kinds of other things James Taylor they have. That conversation is just anyone watching this and listening to this just now especially if you're just getting into the world of speaking You are part of a lineage a part of a heritage the good way is right. or other speakers who, just like us, we've used our, our voices, our bodies, our ideas on stage to be able to transform audiences. So you are not alone. You're part of a great lineage. And so Jim, thank you for being part of that. That story and sharing that with everyone and I really look forward to us sharing a stage together in the future. Jim Cathcart Me too. Thank you so much. It's been an honor. James Taylor Today's episode was sponsored by speakers you the online community for speakers and if you're serious about your speaking career then you can join us because you membership program. I'll speak as you members receive private one on one coaching with me hundreds of hours of training content access to a global community to help them launch and build a profitable business around their speaking message and expertise. So just head over to SpeakersU.com to learn more. More of Jim Cathcart Learn More About SpeakersU #speakerslife #speakersU  

Dr. Karen Jacobson, Speaker, Author, President of Aligned Leadership Academy, gives you a 3-step strategy for how to cope with significant change and fear of the unknown. Show Summary Find more from Dr. Karen Jacobson on her website Contact Marie; Visit us at MindMoneyMotion.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. Karen Jacobson is a High-Performance Strategist and Speaker. She works with entrepreneurs, executives, and professionals showing them how to play at the top of their game by providing strategies to align, engage and lead High-Performance Teams.   Where you find Dr. Karen online: drkarenjacobson.com LinkedIn Facebook Twitter YouTube Instagram   What did you think of this episode? I want to know. Go to MarkStruczewski.com/karen and leave a comment.   To leave feedback about the podcast or give suggestions for ideas for future episodes (including guests you'd like to hear me interview), go to MarkStruczewski.com/mypodcast or email feedback@markstruczewski.com. If you are looking to take your productivity to the next level or if you are interested in bringing me in to speak at your event, visit MarkStruczewski.com. Follow me on LinkedIn, Facebook, Twitter and Instagram. Subscribe to my weekly Next Level Productivity Digest. If you love the show, share it with a friend on Apple Podcasts.

About Dr. Karen Jacobson: Dr. Karen Jacobson is a High-Performance Strategist and she is the creator of the High-Performance Triad and author of Power Conversations. Dr. Jacobson works with entrepreneurs, executives, and professionals showing them how to play at the top of their game by providing strategies to align engage and lead High-Performance Teams.   Connect with Dr. Karen Jacobson: Twitter: @DrKarenJacobson Website: www.drkarenjacobson.com Book:  Power Conversations - Creating First Impressions to Lasting Connections   Reach The Nice Guys Here: Doug- @DJDoug Strickland- @NiceGuyonBiz Show notes by show producer: Danielle Taylor   Nice Guys Links Support the podcast at www.Patreon.com/NiceGuys Subscribe to the Podcast Niceguysonbusiness.com TurnkeyPodcast.com - You're the expert. Your podcast will prove it. Podcast Production, Concept to Launch Book Doug and/or Strick as a speaker at your upcoming event. Amazon #1 Best selling book Nice Guys Finish First. Doug's Business Building Bootcamp (10 Module Course)   Survey: Take our short survey so The Nice Guys know what you like.     Partner Links: Amazon.com: Click before buying anything. Help support the podcast. Interview Valet:  Get interviewed on top podcasts and share your message. Acuity Scheduling: Stop wasting time going back and forth scheduling appointments Dalyn Miller PR -- Guest Placement and Promotion www.ThePodcastTeam.com Social Quant - Boost your Twitter following the right way. Targeted reach Promise Statement: To provide an experience that is entertaining and adds value to your life. Never underestimate the Power of Nice.

On episode 343 of Business Insanity Talk Radio, we first talk to the woman behind the voice giving you directions on your smart phone. Who is she and how did she get her voice into GPS systems? I'll introduce you to Karen Jacobsen. Next, we are going to show you the one thing you have to do if you want to protect your small business from internet dangers. Anthony L. Butler has the answer. Do you have an idea for a board game and wish you could bring it to market? We'll talk about how my next guest, Tim Swindle, did just that. How often should you follow up with a prospect after they have said no? John McGee reveals the secret formula. Finally, with the help of John Sparks, we are going to show you how to make money on Twitter. Sponsored by Sage and Nextiva. 

Take Action Get Profits with Michele Scism with her guest Marc Mawhinney & Dr Karen Jacobson: I am a lifelong entrepreneur who began my coaching business after starting several other companies, including one that grew to 100 employees. My passion and specialty is helping other coaches build successful businesses by defining their target markets, implementing systems to better manage their time and make more sales. I launched the “Natural Born Coaches” podcast - a daily podcast where I interview successful coaches - to help support the worldwide coaching community. The show became an immediate hit – making it into iTunes “New & Noteworthy” category in its first week of release and greatly exceeding the average downloads for new podcasts. The show can be found at www.NaturalBornCoaches.com. Dr. Karen Jacobson, affectionately known as “Dr. J” has been serving the community since 1992, sharing a message of Health and Healing through a variety of print, radio and television media. She was the official Wellness Adviser for Healthy U TV Show. Dr. Jacobson is honored to share her stories with the world as a multi-published author in 4 books: “Change Your World” “Chicken Soup for the Soul: Miracles Happen” and International bestsellers “Ready, Aim, Inspire!” and “Success in Beauty – The Secrets to Effortless Fulfillment and Happiness” Dr. Jacobson served as a Non-Commissioned Officer in the Israeli Army and held leadership roles in professional organizations, serving the profession for over 12 years as Board Member and District Director of NY Chiropractic Council and Arizona State Representative to the International Chiropractors Association Assembly, integrating business and legislation.  

Workshop Wednesdays with Tony Gambone and his guest Chavon Green & Dr. Karen Jacobson:  Chavon Green the founder of A D.I.V.A. Within Life & Self-Love Coaching. I am 100% me, always my genuine, authentic self. I am going to start by saying my life isn't perfect, but I am perfectly happy living life! I was born and raised in the suburbs of, IL and I am a mother of three amazing boys who inspire me to be the best me. I work with passionate women who are wandering through an unfulfilled life, with a strong desire to experience consistent happy experiences, and create the best life possible for themselves. Chavon is the author of the forth coming book Secrets of a D.I.V.A. where she shares the struggles she endured in life and toxic relationships, and how she overcame them. Going from brokenness to wholeness, from chaos to peace from pain to purpose to D.I.V.A.(Divine.Individual.Virtuous.Attitude.) Dr. Karen Jacobson, affectionately known as “Dr. J” has been serving the community since 1992, sharing a message of Health and Healing through a variety of print, radio and television media. She was the official Wellness Adviser for Healthy U TV Show. Dr. Jacobson is honored to share her stories with the world as a multi-published author in 4 books: “Change Your World” “Chicken Soup for the Soul: Miracles Happen” and International bestsellers “Ready, Aim, Inspire!” and “Success in Beauty – The Secrets to Effortless Fulfillment and Happiness”

Rebecca Hall Gruyter, Dana Garrison, and Dr. Karen Jacobson share some of their personal journey that has let them to the amazing work that they now share with the world. Their stories will inspire and encourage you. Dana Garrison will share about Family Entanglements, Childhood Imprints, and how you can break free from these things to more fully step into your power and move forward. Dr. Karen Jacobson will share about healing naturally from Systemic Lupus changed her perspective on health and healing. She will share about how you can practice High Performance Strategies to bring your mind and body forward powerfully.