Podcasts about perq

Maribeth Ross is a high-energy, award-winning marketing exec with over two decades of industry experience. A visionary leader in strategic planning and change management, Maribeth brings a consultative style and a knack for influencing at all levels. Armed with a deep understanding of statistics and marketing metrics, she excels in persona-based marketing and statistical analysis.  With outstanding communication skills, both written and verbal, and a technical prowess spanning various industries, Maribeth is here to share insights that can transform your marketing game. In this episode, we talked to Maribeth about key marketing insights and the impact of digitalization, A.I. technology, the value of tools like PERQ, the evolving landscape of the industry, and much more.   Announcement: You can join the Invest Beyond Multifamily Conference here.   How A.I. and Tech Impact Multifamily;   02:23 Maribeth's background; 03:12 Insights on marketing within the industry; 04:15 The surprise “a-ha moments” of a buyer's journey; 06:16 Digitalized industry and how to capitalize on that; 09:52 How are the operators adjusting to this digital revolution; 11:19 A.I. technology and its impact on the business; 17:31 What's the return on investment for utilizing these tools; 18:53 How does this technology help with conversion rates; 22:26 How PERQ works and who its ideal clients are; 25:53 Round of insights;     Announcement: Download Our Sample Deal and Join Our Mailing List   Round of Insights   Apparent Failure: Working on marketing and sales at the same time, and not being cut out for the sales realm. Digital Resource: Revyse Most Recommended Book: Zag: The Number One Strategy of High-Performance Brands Daily Habit: Zen walking, Riding cross trainer. #1 Insight for Creating Great Resident Experiences: Consistent brand experience is the key. Best Place to Grab a Bite: The Lost Fire.    Contact Maribeth: https://perq.com/    Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

We're halfway through Season 3 of the Future Construct Podcast. This week, for Season 3, Episode 12, our host Amy Peck (@AmyPeckXR), was elated to be joined by Aaron Anderson, the Director of Innovation at Swinerton, to the show (30-minute interview). The conversation between Aaron and Amy took an introspective look into an array topics, from Aaron's philosophy on innovation in construction and how Swinerton divides it's focus on future tech and current implementation, to also discussing how owners play a pivotal role in the cohesion of the construction process.About Aaron AndersonAaron joined Swinerton in 2018 to work with their self-perform services in order to exploit his passion for connecting design to business processes using automation and standardization. His work today centers around balancing innovation with the objectives of the business model and Swinerton's talented people. In his tenure with Swinerton, he has helped develop the application technology and repeatable elements for their parking structure product, Perq. Aaron is also a founding member of Swinerton's Sustainability Task Force and a contributor to the growth of the Self-Perform Hub.Over the course of the interview, Aaron discussed numerous topics with our host Amy Peck (@AmyPeckXR), including:Industry parallels with moving from these 2D screens to 3D, to the metaverse, and Web3A breakdown of Aaron's personal philosophy in regards to innovation in the construction industryHow Swinerton spends their time in the arenas of ideating future technology and the daily, incremental advancementsThe role that owners will need to play in making the demands in the construction process, to start tying all of the elements togetherSwinerton provides commercial construction and construction management services throughout the United States and is a 100% employee-owned company. Recognized nationally since 1888, Swinerton is the preferred builder and trusted partner in every market it serves—proudly leading with integrity, passion, and excellence. Since their inception, Swinerton has been on the cutting edge of innovation, operating with accountability and integrity. With 19 regional offices across the United States, their ability to respond to unique project challenges, regardless of size, location, or complexity, is how they provide peace of mind to their clients.SHOW NOTES0:12  - Amy Peck introduces Aaron Anderson, the Director of Innovation at Swinerton.2:16  - Amy: "Do you see any parallels where we are today, moving from these 2D screens to 3D, to the metaverse, and Web3? I think we're at another nexus."5:48  - Amy: "So I'd love quote your LinkedIn profile, because you don't talk about your experience the way everyone else does...You say 'Inventing the next wave of construction project delivery through a cycle of wisdom, wonder, and getting deep in the weeds.' So where does that come from, because I think those are words to live by?" 10:30  - Amy: "In your day-to-day in innovation, what percentage off your day is about 'what can technology do for us' and what is 'how do we incrementally improve what we do on a daily basis,' because there is an incremental component to it?"13:30  - Amy: "What are the things that are exciting you today? Is it technology, is it new process? What makes you leap out of bed in the morning?"Contact the Future Construct Podcast Produced by BIM Designs, Inc! BIM Designs, Inc.: minority-owned, US-based, union-signatory preconstruction technology firm, offering turnkey BIM modeling, laser scanning, coordination management, and other VDC solutions to the AEC industry. Schedule a free consultation: sales@bimdesigns.net. Subscribe to our weekly blog and our Future Construct Podcast Suggest a podcast guest

In this podcast cross-over with SaaS Half Full, Muhammad breaks down how to adopt an Agile framework, what it looks like on a day-to-day basis and how he and his marketing team applied it to rebuild their entire website in a five business-day sprint. Whether you're an avid Agile practitioner or a marketer simply thinking about exploring the concept, Muhammad shares critical takeaways to help you work better. Connect with Muhammad Yasin: https://www.linkedin.com/in/muhammadyasin/ Learn more about PERQ: https://perq.com/ Listen to the Agile Marketing podcast: https://agilemarketingindy.com/podcasts/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/  Learn more about BLASTmedia: https://www.blastmedia.com/ Get your cocktail kit at www.shakerandspoon.com/halffull

In this episode of SaaS Half Full, Lindsey Groepper chats with Muhammad Yasin, Executive Vice President of Marketing at PERQ and Co-founder of the organization Agile Marketing Indy and its  associated podcast. Having worked with Agile principles in marketing for years, Muhammad breaks down how to adopt an Agile framework, what it looks like on a day-to-day basis and how he and his marketing team applied it to rebuild their entire website in a five business-day sprint. Whether you're an avid Agile practitioner or a marketer simply thinking about exploring the concept, Muhammad shares critical takeaways to help you work better. Connect with Muhammad Yasin: https://www.linkedin.com/in/muhammadyasin/ Learn more about PERQ: https://perq.com/ Listen to the Agile Marketing podcast: https://agilemarketingindy.com/podcasts/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/  Learn more about BLASTmedia: https://www.blastmedia.com/ Get your cocktail kit at www.shakerandspoon.com/halffull

“When you're yourself you're actually doing your best work.” Today's guest Muhammad Yasin, joins us to talk about how to unmask your true identity. Instead of focusing your energy on what you're NOT, he recommends focusing on what you ARE. He also provides some valuable insight on how to land your dream job and what it means to be authentic in today's society! 1:05 - Guest intro - Muhammad Yasin, a marketer obsessed with problem solving and growth.  3:06 - Lunch therapy session - People wear a mask to hide their true identity. Instead of focusing your energy on trying to be what you’re not, increase your happiness by focusing on what you are.  3:42 - An ah-ha moment - When this clicks, then you can start working to become more authentic and to create space for those around you.   4:35 - It’s not always black or white - there’s a lot of gray space.   5:23 - To do vs. not to do - It’s just as much about what you decide to do as what you decide not to do. Lean into the items that fit with you and be good at what you're good at.    6:10 - Find a company that fits you - The company doesn’t just choose you.  You get to choose the company as well.  Do your research before an interview so you know if you are a good fit.    7:45 - Research! - In today’s world there are a lot of different ways you can research companies prior to an interview.  Drive by, read reviews online, check out their website...etc.  There is always something available for you to find.  8:50 - We all wear masks - Learn to bring your mask down, but also know you can control what you share in different spaces. 10:12 - Stand out from the crowd.  Put your authentic self into your work.  That’s what makes you unique. 12:54 - Rock the interview - 60% of people do their research before the interview, 2-5% do a deep dive. Do your research and don’t start the interview by asking “What do you do?” 14:13 -Singular focus - Don’t try to be everything to everyone.  Have a singular focus on what you want to accomplish.   16:02 - Be you - If you get hired you will work with your team day in and day out.  Be yourself during the interview and start the relationship then and there to make sure it’s a good fit.   Contact info: Linkedin Facebook www.muhammadyasin.com Guest Bio: Muhammad is a Marketer obsessed with problem solving and growth. Agile methodology, diversity, and authenticity are his soapboxes. He is the EVP of Marketing for the AI Leasing Assistant company PERQ, Host of the Multifamily Sofa Seminar series, Co-Host of Agile Marketing Podcast, Co-Host of The Bridge Podcast, and a writer for Forbes.

We're back with another episode of the Digible Dudes podcast. This week on the podcast, we have Scott Hill, executive chairman and co-founder of PEQ, an engagement technology company that provides solutions that connect consumers to brands. Throughout the episode, we talk about how PERQ came into life, what they offer in their solutions for the multifamily industry, how AIs are integrated into the sales process, how the new technologies in the future may change where the industry is headed, and many more. Scott started his career journey in an entirely different industry. Diving into the conversation, Scott shares stories about his early years in the newspaper industry, how he got into the automotive industry, and the way he got into creating solutions for multifamily marketing by realizing that the automotive and real estate industries have some common aspects. At PERQ, Scott and his team take a different approach to lead generation and conversions. He shares with us what they offer and how they approach integrating automated solutions for lead generation without overworking employees. In this episode, we talk a lot about artificial intelligence based marketing solutions and how they can improve our marketing efforts. Diving into the AI arena, Scott shares how natural language processing is used to improve the capabilities of the solutions they offer at PERQ. Scott also talks about how these technologies may evolve in the future, the possibility of integrating AI-based tools to assist more roles related to real estate marketing, and ways to accelerate the learning & training process of AI-based tools. In the next section, Scott shares his take on setting reasonable expectations around using automated tools, KPIs that can be used to measure the performance of the tools. Wrapping up the conversation, David & Scott discuss some of the basic things marketers have to think about when building effective websites apart from integrating fancy new tools and how to make websites that convert better with AI integrations. [14:50] Scott's Story – Scott talks about the early years of his career in the newspaper industry, his business journey, and how he got into his current line of work. [19:50] Digital vs. Print – Scott shares his thoughts on the tracking capabilities and tactics of digital marketing compared to printed material. [25:00] From Automotive to Real Estate – How Scott's focus shifted from one industry to another, how the offerings have changed over the last three years and what Scott has learned from the experience. [30:10] The Customer Journey – The process of getting started with PERQ's automated leasing assistant and how it improves your marketing efforts. [40:12] Lead Generation & Conversion – Scott talks about the philosophy they follow at PERQ for lead generation and conversions and how to integrate automated processes for lead generation without overwhelming your team. [45:00] AI vs. Guided Conversations – Scott shares his take on how AIs can help with the sales process, how PERQ's AIs use natural language processing to improve their features. [50:05] Future Developments – What Scott foresees for the industry in the next decade and what marketers can do to be a step ahead of their competitors. [57:04] AI in Other Roles – Scott talks about the possibility of AI being integrated into more roles related to real estate marketing. [1:06:19] Data Attribution – How data analysis and attribution can improve the effectiveness of marketing campaigns and how the technologies in the future may affect the industry in this aspect. [1:13:34] Accelerating NLP – Scott shares some tactics that can be used to accelerate the process of training AI assistants. [1:20:25] Expectations & KPIs – How to set reasonable expectations around integrating automated assistants and the KPIs to measure the performance.

Entrepreneurship and leadership often go hand-in-hand, for Andy Medley Co-founder and CEO of PERQ, it’s this connection that spurs his passion for creating a great place for people to work.    This past year, PERQ was voted as best place to work and the best tech startup in the 2020 B2B Innovator Awards. How does Andy help foster this award-winning culture? In a word: transparency.    On Make My People Better, Andy talks with Gretchen Schott and Kyle DeFur about the importance of sharing how each team member’s role impacts the overall business objectives, and how you can transfer his lessons learned into your business.    Book Recommendations   Hard Thing About Hard Things by Ben Horowitz   High Output Management by Andy Grove The Effective Executive by Peter Drucker

“Getting traffic to property websites is only one part of the game. It’s never been more important to find quality ways that work to drive leads.” In this episode, Matt and Courtney sit down with Kathryn Benadum, the North Regional Sales Director for PERQ, a software solution company based out of Indianapolis. PERQ’s marketing cloud utilizes Al to engage property website visitors, and better convert this traffic into high quality leads for leasing teams. Within the property management industry, especially in the multifamily sector, Kathryn says that, “Exposure is a big part of the game, but driving traffic is only one part. As an industry, we have to zero in on the effectiveness of all sources down to the lease in order to know how to maximize individual property marketing budgets. So many dollars wasted when we assume we ‘have’ to be seen somewhere.”  With this mindset, Kathryn shares her expertise on the effectiveness of strategic digital advertising in order to make the most of your budget while generating quality leads. She also touches on the mass transformation and adaptation of online touring tools, including virtual leasing, brought on by the COVID-19 pandemic. Resources PERQ website: https://perq.com/ Kathryn’s email: kbenadum@perq.com

At the beginning of the pandemic, how many were surprised they ended up working harder? Balancing kids at home, new ways of doing business and increased workloads can be stressful for everyone.  But Muhammad Yasin, Executive Vice President of Marketing at Perq, looked at the crisis as an opportunity to try new things.  And his team has never been so productive. In this episode, we discuss how he did it.

Stephanie Ragozzino, Chief Product Officer at OneCause, joins us for Episode 4 of Behind the Product. She shares her journey of stepping into a product management role at Aprimo and walks us through her time at PERQ where she transitioned into B2C. We also talk through her most recent role at OneCause during the pandemic this year. Stephanie has a lot of experience with products that are tackling new markets. She addresses small bets, big bets, bundles of value, and the power of simply talking to your customers, leaving us with some great insights into how she’s created successful opportunities. Thank you Stephanie for joining us! You can find Stephanie on LinkedIn at: linkedin.com/in/stephanie-ragozzino-48709426 and OneCause at: onecause.com. You can find out more information about this podcast at sep.com/podcast and subscribe wherever you get your podcasts. Thank you!

Nanoo Nanoo.Ryan Gosling is going back to space for Andy Weir's next book, which isn't even out yet but is already casting actors. This one has a working title of Project Hail Mary and features a lone scientist on a spaceship trying to save the world. Slightly higher stakes than The Martian, but Andy's books are always great.Astronauts are also going to use pee to build houses on the moon. Let's hope NASA has a large surplus of air fresheners to send up with them, because this cement is probably the most useful way to use human waste on the moon, but it's going to smell.Back on Earth, Niantic are trying to deflate the Pokecoin economy by severely lowering the minimum wage. Nobody seems to be happy with this, but Australia is just the test site, so it's coming to a phone near you soon.This week Professor took a trip to a far away planet to care for slimes, and DJ found out what happens when you swim with the cardsharks.Check in next week for probably less pee jokes. Probably.Andy Weir’s Space Film starring Ryan Gosling-https://variety.com/2020/film/news/phil-lord-chris-miller-ryan-gosling-astronaut-movie-1234607851/Introducing….Piss-ent: the new space cement-https://www.sciencenews.org/article/astronauts-lunar-exploration-cement-urine-urea-3d-printing-https://www.sciencedirect.com/science/article/pii/S0959652619340478?via%3DihubPokeCoin: Gotta cash them all-https://www.reddit.com/r/TheSilphRoad/comments/glcywi/tales_from_the_front_one_players_experience_with/Games PlayedProfessor–Slime Rancher – https://store.steampowered.com/app/433340/Slime_Rancher/Rating: 2/5DJ–Legends of Runeterra – https://playruneterra.com/en-us/Rating: 4.5/5Other topics discussedThe Martian (The Martian is a 2015 science fiction film directed by Ridley Scott and starring Matt Damon. The Martian, a 2011 novel by Andy Weir, served as the screenplay adapted by Drew Goddard. The film depicts an astronaut's lone struggle to survive on Mars after being left behind, and efforts to rescue him and bring him home to Earth.)-https://en.wikipedia.org/wiki/The_Martian_(film)Spider-Man: Into the Spider-Verse (Spider-Man: Into the Spider-Verse is a 2018 American computer-animated superhero film featuring the Marvel Comics character Miles Morales / Spider-Man, produced by Columbia Pictures and Sony Pictures Animation in association with Marvel, and distributed by Sony Pictures Releasing.)-https://en.wikipedia.org/wiki/Spider-Man:_Into_the_Spider-VerseAndy Weir (American novelist whose debut novel in 2011, The Martian, was later adapted into a film of the same name directed by Ridley Scott in 2015.)-https://en.wikipedia.org/wiki/Andy_WeirSean Bean Death Scene Compilation 1986-2016-https://www.youtube.com/watch?v=Lnzk5qAaNLkFirst Man (First Man is a 2018 American biographical drama film directed by Damien Chazelle and written by Josh Singer. Based on the book First Man: The Life of Neil A. Armstrong by James R. Hansen, the film stars Ryan Gosling as Neil Armstrong and follows the years leading up to the Apollo 11 mission to the Moon in 1969. Steven Spielberg serves as an executive producer.)-https://en.wikipedia.org/wiki/First_Man_(film)Interstellar (2014 epic science fiction film directed, co-written and co-produced by Christopher Nolan. It stars Matthew McConaughey. Set in a dystopian future where humanity is struggling to survive, the film follows a group of astronauts who travel through a wormhole near Saturn in search of a new home for humanity.)-https://en.wikipedia.org/wiki/Interstellar_(film)Raid: Shadow Legends (freemium mobile and PC game developed and published by Israeli game developer Plarium Games.)-https://en.wikipedia.org/wiki/Raid:_Shadow_Legends-https://raidshadowlegends.com/Girl being hit by a truck while playing Pokémon Go-https://time.com/4405221/pokemon-go-teen-hit-by-car/Pokémon Go disrupt a funeral-https://www.abc.net.au/news/2016-08-08/pokemon-go-blamed-for-brisbane-funeral-disturbance/7700332List of highest-grossing mobile games-https://en.wikipedia.org/wiki/List_of_highest-grossing_mobile_gamesHarry Potter: Hogwarts Mystery forces you to pay - or wait - to save a kid from being strangled.-https://www.eurogamer.net/articles/2018-04-27-harry-potter-hogwarts-mystery-is-ruined-by-its-in-game-paymentsHarry Potter mobile game maker defends child-choking scene which asks you to wait or pay money-https://www.eurogamer.net/articles/2019-05-31-harry-potter-mobile-game-maker-defends-child-choking-scene-which-asks-you-to-wait-or-pay-moneyPokémon Go Hits $3B in Lifetime Revenue-https://www.hollywoodreporter.com/news/pokemon-go-hits-3-billion-lifetime-revenue-1250983Wall-E: Do not Return to Earth Scene played by Fred Wllard-https://www.youtube.com/watch?v=eNXNkdZVqs4Groucho Marx’s look-https://upload.wikimedia.org/wikipedia/commons/6/68/Groucho_Marx_-_portrait.jpgRC2014 is a simple 8 bit Z80 based modular computer originally built to run Microsoft BASIC. It is inspired by the home built computers of the late 70s and computer revolution of the early 80s.-https://rc2014.co.uk/Sgt. Slaughter On The Time Andre The Giant Fell Asleep Mid-Match-https://www.mandatory.com/wrestlezone/news/1060153-andre-the-giant-sgt-slaughter-zzzzAndre The Giant (2018 TV documentary film based on the life of French professional wrestler and actor André René Roussimoff (better known as André the Giant).)-https://www.imdb.com/title/tt6543420/Star Wars Day (Star Wars Day, May 4, celebrates George Lucas's Star Wars media franchise. Even though the holiday was not created or declared by Lucasfilm, many Star Wars fans across the world have chosen to celebrate the holiday. It has since been embraced by Lucasfilm and parent company Disney as an annual celebration of Star Wars.-https://en.wikipedia.org/wiki/Star_Wars_DayAn Assemblage of Grandiose and Bombastic Grandiloquents (TNC podcast)-https://thatsnotcanon.com/grandiloquentspodcastHeavenly Shows and Unnecessary Letters (TNC Podcast)-https://thatsnotcanon.com/heavenlyshowspodcastShout Outs15 May 2020 – Fred Wilard passes away at 86 - https://www.forbes.com/sites/marcberman1/2020/05/16/comic-fred-willard-dies-at-86/#5461bf6d7f10Frederick Charles Willard, was an American actor, comedian and writer. He was best known for his roles in the Rob Reiner mockumentary film This Is Spinal Tap; the Christopher Guest mockumentaries Waiting for Guffman, Best in Show, A Mighty Wind, For Your Consideration and Mascots; and the Anchorman films. Willard’s other recurring sitcom roles included Family Matters,Sister, Sister, Mad About You, and Everybody Loves Raymond (the latter which resulted in Primetime Emmy nominations for Best Guest Actor in a Comedy for three consecutive years). He even appeared as the only human character in the animated film "WALL-E," a first for a Pixar film. Willard was one of Hollywood's busiest comedic actors with a career that lasted more than 50 years, playing clueless characters such as sidekick Jerry Hubbard on the satire "Fernwood 2 Night" in the 1970s. He recently finished filming the Netflix series “Space Force,” where he played actor Steve Carell’s father. He died from natural causes in Los Angeles, California.18 May 2020 – Ken Osmond passes away at 87 - https://www.nytimes.com/2020/05/18/arts/television/ken-osmond-eddie-haskell-dead.htmlKen Osmond, who played the duplicitous teenager Eddie Haskell on the long-running sitcom “Leave It to Beaver,” one moment a smarmy young man when talking to parents, the next moment a devilish troublemaker when the adults were out of sight. Mr. Osmond appeared in all six seasons of “Leave It to Beaver,” 1957 to 1963, one of the most-watched television sitcoms of the era, then reprised the role as an adult version of Eddie in the Disney Channel revival series “The New Leave It to Beaver” in the 1980s. After Leave It to Beaver ended in 1963, Osmond continued to make occasional appearances on such television series as CBS's Petticoat Junction, The Munsters, and a final return appearance on Lassie in the episode "A Matter of Seconds" as a motorcycle delivery man who offers the hitchhiking collie a lift in his sidecar. However, he found himself typecast as Eddie Haskell and had difficulty finding steady work. In 2008, Osmond told radio host Stu Shostak in a radio interview, "I was very much typecast. It's a death sentence. In Hollywood you get typecast. I'm not complaining because Eddie's been too good to me, but I found work hard to come by. In 1968, I bought my first house, in '69 I got married, and we were going to start a family and I needed a job, so I went out and signed up for the LAPD. As an officer on motorcycle patrol, he grew a mustache to disguise himself. In 1980, he was shot three times in a chase with a suspected car thief but escaped serious injury: One bullet was stopped by his belt buckle, the others by his bulletproof vest. He was put on disability and retired from the force in 1988. He died from complications of chronic obstructive pulmonary disease and peripheral artery disease in Los Angeles, California.19 May 2020 – Red Dead Redemption Celebrates Its 10th Anniversary - https://www.gamespot.com/articles/red-dead-redemption-turns-10-years-old/1100-6477391/On May 18, 2010, Rockstar Games released Red Dead Redemption, an open-world Western video game, on the Playstation 3 and Xbox 360. Universally acclaimed for its artistry, dramatic storytelling, and freedom of choice, the game sold 17 million copies. But despite the game's reputation today, it's important to remember a time when its success wasn't certain, and Rockstar's developers sought to distinguish it from the studio's prior accomplishments. It subsequently attained a 95 on Metacritic and received over 170 Game of the Year Rewards. It led to a revitalized interest in the Western genre, especially the "Spaghetti Western"revisionist works by Sergio Leone and Sergio Corbucci. And after eight years, players got a sprawling prequel, Red Dead Redemption 2, which built upon and deepened the themes of its predecessor. Taken together, the two games are an American epic about modernization, betrayal, and the demons of the past. The West may be dead, but that won't stop us from reminiscing and keeping its memory alive.Remembrances19 May 1825 – Henri de Saint-Simon - https://en.wikipedia.org/wiki/Henri_de_Saint-SimonClaude Henri de Rouvroy, comte de Saint-Simon, often referred to as Henri de Saint-Simon. He created a political and economic ideology known as Saint-Simonianism that claimed that the needs of anindustrial class, which he also referred to as the working class, needed to be recognized and fulfilled to have an effective society and an efficient economy. He said the primary threat to the needs of the industrial class was another class he referred to as the idling class, that included able people who preferred to be parasitic and benefit from the work of others while seeking to avoid doing work. Saint-Simon stressed the need for recognition of the merit of the individual and the need for hierarchy of merit in society and in the economy, such as society having hierarchical merit-based organizations of managers and scientists to be the decision-makers in government. Saint Simon's conceptual recognition of broad socio-economic contribution, and his Enlightenment valorization of scientific knowledge, soon inspired and influenced utopian socialism, liberal political theorist John Stuart Mill, anarchism through its founder Pierre-Joseph Proudhon who was inspired by Saint-Simon's thought and Marxism with Karl Marx and Friedrich Engels identifying Saint-Simon as an inspiration to their ideas and classifying him among the utopian socialists. He died from suicide at the age of 64 in Paris.19 May 1935 - T. E. Lawrence - https://en.wikipedia.org/wiki/T._E._LawrenceColonel Thomas Edward Lawrence, British archaeologist, army officer, diplomat, and writer. He was renowned for his role in the Arab Revolt and the Sinai and Palestine Campaign against the Ottoman Empire during the First World War. The breadth and variety of his activities and associations, and his ability to describe them vividly in writing, earned him international fame as Lawrence of Arabia, a title used for the 1962 film based on his wartime activities. In 1916, he was sent to Arabia on an intelligence mission and quickly became involved with the Arab Revolt as a liaison to the Arab forces, along with other British officers. He worked closely with Emir Faisal, a leader of the revolt, and he participated, sometimes as leader, in military actions against the Ottoman armed forces, culminating in the capture of Damascus in October 1918. After the war, Lawrence joined the Foreign Office, working with the British government and with Faisal. In 1922, he retreated from public life and spent the years until 1935 serving mostly in the Royal Air Force, with a brief period in the Army. For the RAF, he participated in the development of rescue motorboats. In the inter-war period, the RAF's Marine Craft Section began to commission air-sea rescue launches capable of higher speeds and greater capacity. The arrival of high-speed craft into the MCS was driven in part by Lawrence. He had previously witnessed a seaplane crew drowning when the seaplane tender sent to their rescue was too slow in arriving. He worked with Hubert Scott-Paine, the founder of the British Power Boat Company (BPBC), to introduce the 37.5 ft (11.4 m) long ST 200 Seaplane Tender Mk1 into service. These boats had a range of 140 miles when cruising at 24 knots and could achieve a top speed of 29 knots. He died from a traffic collision at the age of 46 in Bovington Camp, Dorset.19 May 2009 - Robert F. Furchgott – https://en.wikipedia.org/wiki/Robert_F._FurchgottRobert Francis Furchgott, Nobel Prize-winning American biochemist who contributed to the discovery of nitric oxide as a transient cellular signal in mammalian systems. In 1978, Furchgott discovered a substance in endothelial cells that relaxes blood vessels, calling it endothelium-derived relaxing factor (EDRF). By 1986, he had worked out EDRF's nature and mechanism of action, and determined that EDRF was in fact nitric oxide (NO), an important compound in many aspects of cardiovascular physiology. This research is important in explaining a wide variety of neuronal, cardiovascular, and general physiologic processes of central importance in human health and disease. In addition to receiving the Nobel Prize in Physiology or Medicine for the discovery of nitric oxide as a new cellular signal—shared in 1998 with Louis Ignarro and Ferid Murad. Furchgott's discovery, that NO gas causes blood vessels to dilate, provided a long sought-after explanation for the therapeutic effects of Nitroglycerin used to treat Angina pectoris and was later instrumental in the development of the erectile dysfunction treatment drug Viagra. He died at the age of 92 in Seattle, Washington.Famous Birthdays19 May 1942 - Gary Kildall - https://en.wikipedia.org/wiki/Gary_KildallAmerican computer scientist and microcomputer entrepreneur who created the CP/M operating system and founded Digital Research, Inc. (DRI). Kildall was one of the first people to see microprocessors as fully capable computers, rather than equipment controllers, and to organize a company around this concept. Although his career in computing spanned more than two decades, he is mainly remembered in connection with IBM's unsuccessful attempt in 1980 to license CP/M for the IBM Personal Computer. Kildall and his wife Dorothy established a company, originally called "Intergalactic Digital Research" (later renamed as Digital Research, Inc.), to market CP/M through advertisements in hobbyist magazines. Digital Research licensed CP/M for the IMSAI 8080, a popular clone of the Altair 8800. As more manufacturers licensed CP/M, it became a de facto standard and had to support an increasing number of hardware variations. In response, Kildall pioneered the concept of a BIOS, a set of simple programs stored in the computer hardware (ROM or EPROM chip) that enabled CP/M to run on different systems without modification. CP/M's quick success took Kildall by surprise, and he was slow to update it for high density floppy disks and hard disk drives.After hardware manufacturers talked about creating a rival operating system, Kildall started a rush project to develop CP/M 2. By 1981, at the peak of its popularity, CP/M ran on 3000 different computer models and DRI had US$5.4 million in yearly revenues. He was born in Seattle, Washington.19 May 1944 – Peter Mayhew - https://en.wikipedia.org/wiki/Peter_MayhewPeter William Mayhew, was an English-American actor, best known for portraying Chewbacca in the Star Wars film series. He played the character in all of his live-action appearances from the 1977 original to 2015's The Force Awakens before his retirement from the role. When casting the original Star Wars (1977), director George Lucas needed a tall actor who could fit the role of the hairy alien Chewbacca. He originally had in mind 6-foot-6-inch (1.98m) bodybuilder David Prowse, but Prowse chose to play Darth Vader. This led Lucas to cast Mayhew, who was working as an orderly in the radiology department of King's College Hospital, London. He became aware of a casting call for Star Wars which was filming at Elstree Studios in Hertfordshire. The 7-foot-3-inch (2.21m) tall actor was immediately cast as Chewbacca after he stood up to greet Lucas. Mayhew continued working as an orderly—at Mayday Hospital (now Croydon University Hospital)—in between filming the original Star Wars trilogy. Mayhew modelled his performance of Chewbacca after researching the behaviour of bears, monkeys and gorillas he saw at London Zoo. Lucas said Mayhew was "the closest any human being could be to a Wookiee: big heart, gentle nature and I learnt to always let him win". The character did not have any lines, the sounds he made being derived from sound recordings of animal noises. While Mayhew portrayed Chewbacca in Star Wars: The Force Awakens, he was not in Star Wars: The Last Jedi but was listed in the credits as "Chewbacca Consultant". He was born in Barnes, Surrey.19 May 1946 – André the Giant - https://en.wikipedia.org/wiki/Andr%C3%A9_the_GiantAndré René Roussimoff, best known as André the Giant, was a French professional wrestler and actor. Roussimoff stood at over seven feet tall, which was a result of gigantism caused by excess growth hormone, and later resulted in acromegaly. It also led to his being called "The Eighth Wonder of the World". He found success as a fan favorite throughout the 1970s and early 1980s, appearing as an attraction for various professional wrestling promotions. During the 1980s wrestling boom he was paired with the villainous manager Bobby Heenan and feuded with Hulk Hogan in the World Wrestling Federation (WWF, now WWE). The two famously headlined WrestleMania III in 1987. Outside of wrestling, he was best known for appearing as Fezzik, the giant in The Princess Bride. After his death in 1993, he became the inaugural inductee into the newly created WWF Hall of Fame. He was later a charter member of the Wrestling Observer Newsletter Hall of Fame and the Professional Wrestling Hall of Fame; the latter describes him as being "one of the most recognizable figures in the world both as a professional wrestler and as a pop culture icon." Towards the end of his career, Roussimoff starred in several films. He appeared most notably as Fezzik, his own favorite role, in the 1987 film The Princess Bride. Both the film and his performance retain a devoted following. In shoot interviews, wrestlers have stated that he was so proud of being in "Princess Bride", he carried a copy of the movie everywhere he went, to watch whenever he could. Roussimoff has been unofficially crowned "the greatest drunk on Earth"for once consuming 119 12-US-fluid-ounce (350ml) beers (in total, over 41 litres (72imp pt)) in six hours. He was born in Coulommiers, Seine-et-Marne.19 May 1955 – James Gosling - https://en.wikipedia.org/wiki/James_GoslingJames Arthur Gosling, often referred to as "Dr. Java", Canadian computer scientist, best known as the founder and lead designer behind the Java programming language. He wrote a version of Emacs called Gosling Emacs (Gosmacs) while working toward his doctorate. He built a multi-processor version of Unix for a 16-way computer system while at Carnegie Mellon University, before joining Sun Microsystems. He also developed several compilers and mail systems there. He is known as the father of the Java programming language. He got the idea for the Java VM while writing a program to port software from a PERQ by translating Perq Q-Code to VAX assembler and emulating the hardware. He created the original design of Java and implemented the language's original compiler and virtual machine. He also invented an early Unix windowing system called NeWS, which became a lesser-used alternative to the still used X Window, because Sun did not give it an open source license. He is known for his love of proving "the unknown" and has noted that his favorite irrational number is √2. He has a framed picture of the first 1,000 digits of √2 in his office. He was born near Calgary, Alberta.Events of Interest18 May 1980 – Eruption of Mount St. Helens - https://en.wikipedia.org/wiki/1980_eruption_of_Mount_St._HelensOn March 27, 1980, a series of volcanic explosions and pyroclastic flows began at Mount St. Helens in Skamania County, Washington, United States. It initiated as a series of phreatic blasts from the summit then escalated on May 18, 1980, as a major explosive eruption. The eruption, which had a Volcanic Explosivity Index of 5, was the most significant to occur in the contiguous 48 U.S. states. It has often been declared the most disastrous volcanic eruption in U.S. history. The eruption was preceded by a two-month series of earthquakes and steam-venting episodes, caused by an injection of magma at shallow depth below the volcano that created a large bulge and a fracture system on the mountain's north slope. An eruption column rose 80,000 feet (24km; 15mi) into the atmosphere and deposited ash in 11 U.S. states and significant ash in two Canadian provinces. At the same time, snow, ice and several entire glaciers on the volcano melted, forming a series of large lahars (volcanic mudslides) that reached as far as the Columbia River, nearly 50 miles (80km) to the southwest. hermal energy released during the eruption was equal to 26 megatons of TNT. Hundreds of square miles were reduced to wasteland, causing over $1 billion in damage (equivalent to $3.4 billion in 2019), thousands of animals were killed, and Mount St. Helens was left with a crater on its north side. More than 4,000,000,000 board feet (9,400,000m3) of timber was damaged or destroyed, mainly by the lateral blast. At least 25% of the destroyed timber was salvaged after September 1980. In areas of thick ash accumulation, many agricultural crops, such as wheat, apples, potatoes and alfalfa, were destroyed. As many as 1,500 elk and 5,000 deer were killed, and an estimated 12 million Chinook and Coho salmon fingerlings died when their hatcheries were destroyed.19 May 1999 – Star Wars: Episode I – The Phantom Menace was released - https://www.scifihistory.net/may-19.htmlOn this day in 1999, Star Wars: Episode I - The Phantom Menace was released theatrically ... and most of us came crashing understandably back to Earth. Employment consultant firm Challenger, Gray & Christmas estimated that 2.2 million full-time employees missed work to attend the film, resulting in a US$293 million loss of productivity. According to The Wall Street Journal, so many workers announced plans to view the premiere that many companies closed on the opening day. The release on May 19, 1999 of the first new Star Wars film in 16 years was accompanied by a considerable amount of attention. The Phantom Menace was released almost 16 years after the premiere of the previous Star Wars film, Return of the Jedi. The film's premiere was extensively covered by media and was greatly anticipated because of the large cultural following the Star Wars saga had cultivated. It grossed more than $924.3 million (equivalent to $1.42 billion in 2019) worldwide during its initial theatrical run, becoming the highest-grossing film of 1999, the second-highest-grossing film worldwide and in North America (behind Titanic), and the highest-grossing Star Wars film at the time.19 May 2005 – Star Wars: Episode III – Revenge of the Sith was released - https://www.scifihistory.net/may-19.htmlGeorge Lucas brought his Prequel Trilogy to its tragic close when Star Wars: Episode III - Revenge of the Sith finally showed audiences what exactly went down when Jedi Master Anakin Skywalker embraced his inner demons and took the path to the Dark Side of the Force. Luke and Leia were born, delivering the film's only true hint of what things would inevitably lead to their father's redemption, but an Empire was forged in darkness once and for all on this day. Its theatrical release in most other countries took place on May 19 to coincide with the 1999 release of The Phantom Menace (the 1977 release of A New Hope and the 1983 release of Return of the Jedi were also released on the same day and month, six years apart).IntroArtist – Goblins from MarsSong Title – Super Mario - Overworld Theme (GFM Trap Remix)Song Link - https://www.youtube.com/watch?v=-GNMe6kF0j0&index=4&list=PLHmTsVREU3Ar1AJWkimkl6Pux3R5PB-QJFollow us onFacebook- Page - https://www.facebook.com/NerdsAmalgamated/- Group - https://www.facebook.com/groups/440485136816406/Twitter - https://twitter.com/NAmalgamatedSpotify - https://open.spotify.com/show/6Nux69rftdBeeEXwD8GXrSiTunes - https://itunes.apple.com/au/podcast/top-shelf-nerds/id1347661094RSS - http://www.thatsnotcanonproductions.com/topshelfnerdspodcast?format=rssInstagram - https://www.instagram.com/nerds_amalgamated/General EnquiriesEmail - Nerds.Amalgamated@gmail.comRate & Review us on Podchaser - https://www.podchaser.com/podcasts/nerds-amalgamated-623195

Dr. Todd Saxton, Associate Professor and Indiana Venture Faculty Fellow at the IU Kelley School of Business, is an award-winning professor of strategy and entrepreneurship. Todd has advised, helped launch, and invested in hundreds of startups spanning life sciences, software, sports, consumer products, and services. Todd serves on the board of multiple entrepreneurial ventures, including VisionTech Angel Partners, the largest angel investing group in Indiana, and Diagnotes, a venture- funded health IT firm he helped found. Todd co-founded the Indiana Chapter of SoPE in 2018, and took on the role of Vice President of Business Development for the Regenstrief Institute in 2019. Dr. M. Kim Saxton, Clinical Professor of Marketing at the IU Kelley School of Business, has over 30 years of marketing and market research experience, working with large corporations, startups and medium-sized businesses. Her research on market segmentation, branding, and venture ecosystems has received national recognition. Kim has won numerous school-wide teaching awards including the President's Award for Teaching Excellence for all of the IU system. Currently, she is an Associate Editor on the Journal of Advertising Research. Kim has co-founded several startups including Diagnotes, a healthcare IT firm. Kim is also an active angel investor and advisor to high-potential startups. She is a member of the advisory board for PERQ and The Startup Ladies. Links for the book: Book itself – www.titaniceffect.com Special page for your listeners – www.titaniceffect/entrepreneurs-mba Learn more about your ad choices. Visit megaphone.fm/adchoices

We've all experienced shopping on a website, doing a search, and getting a lot of non-relevant results.  Further, some purchases like a car or furniture are a bit more challenging to handle online.  PERQ is a technology company that makes the online shopping experience quicker, easier and more relevant especially for complicated purchases.  Hear Amy Peck, VP of Client Success & Jay Kinney, Manager of Client Success share their secret sauce, plus we enjoy a great Vodka Buffet idea perfect for your holiday home entertaining.

- Julie McCorkle I didn't allow myself to be as vulnerable as I probably would today because there are a lot of great people out there that do truly care even if they don't understand or don't know what you need. I think I would have voiced that a lot sooner.   INTRO   Today, I welcome Julie McCorkle.  Julie is the head of HR at PERQ, a tech firm here in town.  She shares about the difficult, embodied journey of infertility, and three years of IVF treatments, and how she and Chis welcomed Declan into the world.   This episode is sponsored by Fullstack PEO, where you can get Payroll, Benefits, and Peace of Mind.  We are also sponsored by Handle with Care, HR Consulting, empowering your company to respond well when it matters most.   Julie, her husband, and their one-year old son, Declan, recently moved to Indiana from the Washington, DC area.  They love to hike and explore the outdoors…as well as wineries.   - Julie McCorkle We were in Northern Virginia and going like a little farther south and a little farther east it was just beautiful. I mean, the mountains, the Blue Ridge Mountains are incredible, great wineries which we probably went to a little too often. And you know great mountain top wineries. So as a little anxious moving to Indiana just the mountains are left right.   - Julie McCorkle Yeah right. Like as flat and cornfields. But I have been pleasantly surprised that there's a lot of beautiful area here.   Julie came to Indiana to be the head of HR at Perq.  Julie has been in HR for a long time, she likes to say that she stumbled into it.  A summer stint with Huntington Bank in Ohio was her first foray into the world of HR.    - Julie McCorkle They told me I'd be working in H.R. and I literally googled what H.R. stood for. No idea my parents are small business owners I had no concept. And I just stuck with it.   - Julie McCorkle I mean I kind of started out in the benefits field and started moving more on the H.R. management side doing a lot of employee relations and just kind of expanding my wings and just kind of found my path so in time anybody asked me about H.R. and I would just say I'm like a glorified problem solver.   Julie brings both a commitment to problem solving as well as a deep care for people to her work in HR; it is one of the reasons that she is on the Handle with Care podcast today:  her own experience with loss has deepened the role that she sees HR playing within organizations.   - Julie McCorkle One of the things when I started opening up about fertility the amount of other people that were experiencing as well. I was blown away by and I don't think until you start having the conversations that you recognize how many people have suffered like a child loss whether it's a miscarriage whether they're not able to get pregnant whatever it is. I mean every person that I would talk to had somebody in their life that has experienced something similar right or were experiencing something similar. And I think just there's, there's work that's being done, a lot of the work that you are being done in the workplace itself so many people put on masks and different personas to survive to get through the day and don't necessarily recognize the impact that it is having on them or those around them like with work and aren't willing to have the conversations or are in a spot where they can't have the conversations and if they can't have the conversation then shame on that workplace.   - Julie McCorkle  Yeah right. Then it's time to move you're probably way too valuable for them anyways. So for my fellow colleagues like H.R. professionals we are the we're in the profession where it's our responsibility to navigate that for people. There's there's really strong structures that have been built within corporations over her years. Right. That's hard for people to understand and recognize and navigate and that's what our our responsibility is. And you're good. H.R. professionals they're gonna do that for you. So if you are experiencing it if you do need support talk to them.   Julie is an HR person that you would want to talk to, because she has gone through her own story of loss.  And to understand that story, let’s back up a little to her husband, Chris.  Julie had finished school.  Although Chris was older, he had done a stint in the army and was in his junior year.  They were set up in a bar.   - Julie McCorkle  He bought me a beer. I was about it and when we started dating it just just went very quickly very very quickly. Yeah I mean we were, I think we were dating for probably about six to eight months when he accepted a job in D.C. and we had a whole year before we moved.   - Julie McCorkle But Chris technically never asked me to move with him. He told me he accepted the job was like Oh OK great, I'm going with you. So, I didn't have a choice.   - Liesel Mertes You declared your travel plans.   - Julie McCorkle He said That's right. Well great. Charlie ready for the next adventure. All right good. We're going now.   - Liesel Mertes You and Chris have added Declan to your family and I know that that is one of the things that you're here to talk about because that wasn't as straightforward as you would have liked. Tell us a little bit more about how long you and Chris had been together and when you decided that you wanted to start a family.   - Julie McCorkle Yes. So our, I think everything in our life, Chris was far more relaxed than I am. And I definitely have I don't I mean there definite not stringent plans but I normally have my five year plan and we were both finishing up our masters and I always knew that at the point of finishing up our masters that that was at the point that I wanted to start a family. So, we had kind of had the time in line and you know we had been together.   - Julie McCorkle So, the infertility journey was about three years. So we had been married for five had been together for about seven and half years and I think we were both very much ready.   - Julie McCorkle And honestly, I just kind of expected it would be easy. It sounds terrible not that everything in our life has been easy. But you work so hard your whole life to not have kids and at the point when you want to have kids and start a family you just kind of expected to happen. Yeah I mean I definitely did it.   Julie and Chris start trying…a few months go by and Julie goes to the doctor. She gets some tips, and then there is testing, and then talking to a fertility specialist.  By now, six months have gone by.  But Julie is a problem solver, which is what led her to the door of Dr. Leilani.    - Julie McCorkle She was she was very open and very honest in her communication just setting expectations from the beginning just from the initial just meet and greet and deciding if we wanted to go there and understanding all our options and what the process for testing and you know kind of, just all the cost and everything that goes into it and the time commitment and you hear everything you're like OK.   - Julie McCorkle  Yeah we can do this. I mean this is gonna be a significant commitment but we can do this. This is fine. And then as you go through the process you're like Do we really want to keep doing this? Do we really want to keep doing this? There's a lot more than you really expect. Right. It's hard to actually process all that until I think you're in the middle of it.   - Liesel Mertes When I hear that is that perhaps there's initial decision to go down this path. But then there's lots of other decision points along the way. Do we want to continue doing want to keep doing that? Does that feel accurate to you?   - Julie McCorkle Yeah absolutely.   - Julie McCorkle And I think I don't know how similar other couples have experienced it but you know based on other conversations I've had it's probably pretty much the same. It's very incremental. So really, just understanding what the problem is in the first place and whether there's anything that can be done with it is of course the first step. So there's this whole slew of testing that needs to be done. And then there's there's like increments of certain treatments that can be done to see if they work and then it's kind of like just to wait and see.   - Julie McCorkle  So we had decided to do like two eyes right before going down the full IVF path and neither one of those work and that's a five thousand dollar investment and that's about a six month time frame like, Well that was like a total waste of time. Right. Total waste of time, total waste of money but otherwise that's significantly less expensive and less invasive than IVF. So, if we have done that I'm not sure we would have gotten to the same point. Right so there's a lot of back and forth like did I just waste six months of our time?   MUSICAL TRANSITION   - Julie McCorkle The IVF investment for us was thirty thousand dollars. Yeah. And there are ways like and I had a very honest discussion about it like this is gonna be a significant investment. This is what we have to do in our family and our household to make it happen. Are we willing to do that. And the question for both of us is yes absolutely right. There's no reason why we want to do it.   - Julie McCorkle We can make it happen. So we're going to. And I think there's a lot of coupling that couples that don't have that and I was also very fortunate to have a lot of support and just the time right to be able to go until late late to work every single day. So I have to stop for lab tests every single morning for a blood draw a lot of the way to start with the emotional social.   - Julie McCorkle You get to know the nurses really well so least you've got great relationships. The traffic wasn't bad. No I was in a great, great fertility clinic. The traffic was terrible. Nice to see you this. It's always it's always vogue but there's a lot of people that do not have the ability to change their life for what they're going through.   - Liesel Mertes Yeah well yeah I hear I hear in that. I mean that is an interesting consideration in the landscape of it not it not that it's like a privilege to walk through something that hard but it's not an option for you know some people that are like it's a hardship but it's not even an available hardship for some people who are like No. Like we don't have the financial resources to give to that right.   - Liesel Mertes I'm struck that a journey with infertility is a very physical journey for a woman and lots of like logistics and scheduling. Would you tell us a little bit more about for someone who's not walked through that journey and give us like more of a sense of the physicality? Yeah what it is to go through fertility treatment?   - Julie McCorkle Yeah you're actually right. So I think the physical ness was atrocious really atrocious. There's there's a significant amount of time commitment with scheduling; I mean I was in the fertility clinic every other morning just for bloodwork so just constantly making sure that you're eating the right thing staying away from alcohol which, I love my wine, constantly hydrated right just in order to get a good blood draw is something that it's it's always on your mind it's and it always has to be I think just in order to go through it. So the time commitment of itself is an impact on work, it's an impact on your personal life because it just takes over.   - Julie McCorkle  But the physical ness that you go through just from the medicines and just the side effects from, you know at one point when before they do the retrieval like an egg retrieval you're on a significant amount of fertility meds and my doctor described to me of like having a bushel of grapes sitting outside of your ovaries. So you just feel huge and gross and you can't move and you can't button your pants almost like being pregnant but you don't get the the great resource for it.   - Julie McCorkle So in general I mean when I responded my body like I was about 30 pounds heavier. I was exhausted like absolute exhausted all the time and I just felt. GROSS definitely didn't feel like myself and when I actually got pregnant the first time in three years that I felt healthy again I felt normal felt more like myself and I loved being pregnant because of that there's a lot of people I think absolutely have terrible pregnancies. But for me my body had already processed a lot of the and just the changes in the hormones. So it's the breeze was great.   - Liesel Mertes It's a long time to be feeling not outside of your body but ill at ease. Yeah your body just and all of that emotional stress.   Oh yes with that.   - Liesel Mertes Tell us a little bit more about the emotions that accompany that physical journey. What would someone who has not gone through that what would they not understand that would be important for them to know?   - Julie McCorkle So I think the journey and of itself like everything that you go through with the testing and just working through the process of fertility whatever treatments you decide that in and of itself is all consuming right:  the time, the physical, the money, the financial commitment. Mentally, it was all consuming for me. So there was probably not a moment of any day that I didn't think about it. It was consuming of my dreams every single night when I would sleep I would have some sort of dream about our fertility journey and it's all I thought about.   - Julie McCorkle  It's all I thought about and it's you know for me. I mentioned how stubborn I am of like you know I'm not really somebody where you tell me I can't do something and then think that I actually can't do it. So, just starting to recognize the possibility that I'd never be able to have kids was very that was the most emotional part because I never had kids so I didn't necessarily knew what I was missing out on. Now I have Declan, I cannot ever imagine life without him. Right. But we were at that phase yet so   - Julie McCorkle  I think it's just the possibility of not having that and not living up to what I thought my life would be. It was hard to process.   MUSICAL TRANSITION   - Liesel Mertes What were ways that people in your wider community really supported you?   - Julie McCorkle Well yeah. So, I think my work team was actually by far the most supportive that I ever experienced. I mean they were incredible. I remember going to my boss really at the point that we started doing some of the testing because I was out significantly and I didn't want him to think that I was leaving right. I didn't want him to think I was randomly scheduling all these appointments and that I was interviewing. So I sat down his office and like, I just want you to be aware I don't know what the time commitment is but we're having some fertility issues.   - Julie McCorkle  And I just lost it. I just started sobbing and he got up and gave me a big hug and he's like, I don't, whatever you need, whatever you need. Don't stress about it and that. And I was very close with my former supervisor always he's a dear friend of mine. So I knew, when he said, like whatever you need, he actually meant it.   - Julie McCorkle And I leaned on him a lot. I mean throughout. It was about a three year journey. So throughout that time frame just mentally and physically not being at work. I mean there's a lot that he took on to do that but it wasn't just my boss.   - Julie McCorkle but the larger team that I worked with. I had two employees that reported directly to me at the time that I wasn't necessarily there couldn't be there were frankly if I didn't have the mental capacity to deal with something they did. So that team in of itself was incredibly supportive and it's just a question.   - Liesel Mertes When you say that. So those moments in real time because this and they hear like not having the mental capacity to deal with the problem. Yeah. Did you have the self-awareness act like those moments to be able to say, I'm like I'm kind of overwhelmed right now? I need you to take this. Did they sense that? How did that communication go?   - Julie McCorkle No I definitely didn't. OK. And that's one of things that I, after the fact, like after Declan was here and I kind of look back and reflect on that time frame. I like to think that I handled it pretty well. But I'm sure I didn't handle it nearly to the point like to the extent that I thought I did. And I knew that I was stressed and overwhelmed. But I'm one of those individuals where I just take it day by day. Right.   - Julie McCorkle So if there's too many things on my plate I'm I don't like to pass off work. I don't like to say that I can't handle this. I just take it day by day. So I didn't recognize it until after the fact and until really until Declan was successful like successfully conceived. I guess I didn't realize how much the stress was impacting the fertility and kind of our issues and the last implantation they did. That was when my boss Ken mentioned to me, he's like, you need to get out of here like I do. And I told him I was like Yep I agree. Let's get out of DC.   - Julie McCorkle  I'm just gonna work from home. He's like, No I mean there's certain things I know you're going to do because you're stubborn you're still gonna do it but I don't want you to focus on a thing. So the team recognized it more what I needed than what I did right. And they were very good at kind of calling into attention of like I'm just gonna take this off your plate just gonna take it and handle it and I'll let you know how it goes. And you were able to release that to the eggs. I trust them immensely.   - Liesel Mertes That's what I hear in that the importance of an underlying trust that's established in those moments where you can actually believe like oh they're not seeing me as incompetent. They're trying to care for me. I mean, there's a lot of underlying elements of culture that have to be in place for that to be possible. Yeah. Yeah for them to say let me take it. And for you to say OK. Absolutely do that.   - Julie McCorkle Absolutely. And there was. You know, before I even started on the lab journey I had a great working relationship with my boss. I had a great working relationships with my team anyways, and we've always had really open honest communication. So it's a no brainer for me to just talk through it right and just talk about it and they knew my own little personal working style my own quirks and needs. So when they saw me get stressed or saw that I was running around a little frantic and probably not operating at my full capacity, that's when they stepped in and just did it.   - Liesel Mertes Did they have any other particular awareness is or considerations for you within the years of that journey? I know that we had talked about things like baby showers in the office place. How did you feel like that transpired in your workplace and how you felt in the midst of those dynamics or how other people were caring for you?   - Julie McCorkle Yes, I think the individual team around me was incredibly cognizant of those needs and you know, when I was going through the fertility journey you see others that get pregnant and you're really excited for them but frankly you're mad at them at the same time right. And there's there are individuals and then I was surrounded with both my personal and professional life that we'll get pregnant immediately and I became very sensitive over listening trying I don't even know if I want this child I'm like I just want to smack you excuse my violence I you know and my team understanding what I was going through was very cognizant of those conversations and would just just kind of pull me away or you know immediately change the subject whatever it may be. Just recognizing it before I would even recognize it.   - Julie McCorkle And there are a lot you know there's a lot that happens in the workplace. I've mentioned to the colleague of mine she's struggled with infertility for 10 years and I'm not sure if her and her husband will be able to have children they still struggle with it. And she was at a place where she had just tried every avenue possible. There's really nothing else for them to try. Possibly except you know surrogacy and that was kind of the next steps. But there is a baby shower in the workplace and she had just suffered from a miscarriage.   - Julie McCorkle  I don't think anybody recognized why she was out but she was out on the day there was a baby shower. There's all sorts of baby things in her office they're just using her office to kind of organize and store things before the mom could put him in a car and she just shut down right.   - Julie McCorkle So I knew her journey not many people did but I knew of her journey and I grabbed her that day when she she called me up and was extremely emotional in telling about it, like OK you need to go home. I'll tell your boss why you're home just just leave right, like this is what you need in this moment. And I think it's really important to have individuals in your life, regardless of what circumstances either personal or professional, that know and understand and can, you can recognize that that maybe pushes you for something that you need that otherwise you may not do yourself to be able to acknowledge that and give voice to it and give yourself permission to take that space.   - Liesel Mertes What were some of the worst ways that your community like intersected with you or the things that you look back on and you think that was just so dumb or that was so painful?   - Julie McCorkle Yeah. I think the worst honestly was my mom. It sounds terrible; I've got an interesting relationship with my mom anyway and I certainly recognize the things that she's not great at and I know why she is the person that she is and I recognize and I respect that. But, it's very different than me. And we process things in a very different manner. My mom's deeply religious. So everything to her goes back to the Catholic Church the Catholic religion and her beliefs and I'm honestly not so there's comments that she made to me all the time that just really dug into me and a lot of times I just kind of chalked up to, Well that's Mom being Mom right. I had a couple of times like for example she made a comment when I was going through the first surgery was home for a little going away party for my sister and she made the comment about essentially making sure that I'm going to church or leaks at the time they do become they're pregnant. The devil was gonna steal the soul of my baby and I just looked around and I just walked away right. And I mentioned it to my husband who completely blew up and he and I'm sure mom heard him blow up because we were having conversations like I can't understand why she'd make a commentary like that knowing everything you're going through right now and when he said that Mike you're asleep right.   - Julie McCorkle  You're absolutely right. Why would she make a comment like that? Why would she not be supportive? And just, the individual that's in my life the most that should recognize what I need right now.   - Julie McCorkle I don't need you to say anything sometimes I just need you to listen. She wasn't able to do that but she's not who she is. So, there are points and there's a lot of my siblings I'm very close with. There are points that I think they have the same moments like giving advice and you just need to pray more you need to go to church.   - Julie McCorkle  Yes sir I don't think so. You. Where that was that shut me down. And you know after mom made that comment I didn't talk to her for six months and it got to the point when I actually got pregnant I'm like, well you know I actually want a relationship with my mom because I want my son to have a relationship with his grandparents right where I just kind of got over it. But I have now going through that journey recognize the people in my life that I know that I can't live on.   - Julie McCorkle  There are people in my life that regardless of what I go through I will be able to lean on and they will always be there and recognize what I need. And there are others that just won't. And that's OK.   - Liesel Mertes It's interesting as we age how we how we feel like on a deep level those things that you just feel like you know like if you're not safe or these are people I can depend on as you think about those people and you say yeah you're someone that I can depend on. Are there are there characteristics that are common across them where you say yeah they're marked by this?   - Julie McCorkle Yeah, I think just the capacity to listen and not just listening to let somebody talk but listening to actually understand what they're saying. And this is so much of what I do in my work in H.R. where people will come to you and they'll bring some sort of issue to mind. And normally, what they're saying is not what they need it's not what the issue is you have to understand the underlying there's definitely people I found in my life that can look below the surface to really truly understand and just just care. And those individuals are the ones that I think you can lean upon.   - Liesel Mertes I love that that carryover from what your personal journey has been into your professional life because, a lot of times you know that such a divide there's work and then there's your life. I think that's binary in a way that is false. Yeah, but expound on that a little bit more because of what you have experienced. What do you bring differently to your role in H.R.? You say you have the Julie in 2019 has grown beyond the Julie of 2010 in these ways whether that's dealing with infertility specifically or just with anyone who might walk in your door having gone through a disruptive life event.   - Julie McCorkle Yeah absolutely. So I think I think they're great. H.R. professionals out there some that can really understand the balance between supporting and advocating for employees and still looking out for the best interests of the company and there's others that kind of skew one way right through there too far in the company where most the time they don't have the trust of their staff or on the other side like two supportive of staff where they can't actually support the interests of the company. That balance I think I've always done pretty well navigating it and maintaining a healthy balance.   - Julie McCorkle  But I don't think I without going through this journey. I don't think I truly had an understanding of the impact a disruptive life event can have on somebody. I mean I've always think I've been able to listen to them to understand to get to the root of the issue and do my best to help them and especially just navigating management structure right to help them whether it's additional time off or just telling their supervisor they need to be out because their supervisor is not going to react well and they don't need that reaction.   - Julie McCorkle  But truly understanding what that does to somebody going through this journey I've never had that understanding and it's hard to I'm not sure if I ever would if I haven't experienced it myself because it's really hard to understand what somebody is experiencing.   - Julie McCorkle You can listen to them you can have empathy you can care but you have to you have to almost put it in your own context in your own experiences to be able to feel it right here that   - Liesel Mertes Do you have any words of insight to someone who is listening and right now they're in the midst of their infertility journey? Or another way of raising it. Any words that you would give to a younger version of yourself. From what you know now?   - Julie McCorkle A younger version of myself, I think I definitely would have opened up quicker than what I did. I mean, I think I had great conversations great support from the individuals around me   - Julie McCorkle I didn't allow myself to be as vulnerable as I probably would today because there are a lot of great people out there that do truly care even if they don't understand or don't know what you need. I think I would have voiced that a lot sooner. Yeah and I think I would have allowed myself to recognize I need to be away from this.   - Julie McCorkle  I need to be away from work. I need to be away from D.C.. I just need to be in an area that is stress free where I just keep my mind off of the journey itself. What I'm going through and allow myself to voice that I definitely never allowed myself to voice that. And in hindsight I wish I would have. I'm just very fortunate I had people in my life that voiced it for me. And I think recognizing if you do or if you don't have those people allowing yourself to to utilize the help that somebody is willing to lend.   - Liesel Mertes Mm hmm. And for anyone who's listening that says Oh yeah I have someone in my life who is in the middle of this when I have an employee who, this is part of their story, where do you give to someone who finds themselves in those support roles?   - Julie McCorkle I would say to reach out to if you have somebody in your life and you've already developed that relationship where you can start the conversation just starting the conversation of itself is a great place to start. And just reach out to ask them what they need. Just let them talk. And then once they talk truly listen to what they're not necessarily saying. And those are the ways in which you can find to make a difference for that person.   MUSICAL TRANSITION   I want to close with a thanks to our podcast sponsor, FullStack PEO.  The good people at FullStack focus on your people so you can scale your business faster.    And we end, as always, with three take-aways…   Julie spoke about how important it was to have individuals in her life that pushed her to “take her space”, to acknowledge the pain and stress of this season. Like the boss that encouraged her to take time away from DC.  Julie became that person when she encouraged her coworker to go home after the baby shower debacle.  When people are going through stress, they are oftentimes consumed with the needs of the moment.  Perhaps you can be that friend or manager that encourages a friend dealing with infertility to take some necessary space and time; it can mean a lot. Julie was able to be open about her treatments and receive the help and advice of her managers and coworkers because there was a robust culture of trust and respect that was already present in her workplace. Is this the sort of truly supportive workplace that you are a part of?  If not, what are some proactive steps that you can take to build trust BEFORE hard times come?  IVF and infertility treatments can be tremendously taxing on both a physical and emotional level. As you can, give flexibility and understanding to the women in your organization going through IVF.  They are managing tremendous stress in their bodies as well as their schedules in addition to doing their daily work for the organization.   OUTRO  

Hey there Powderkeg fans! Nick here from the Powderkeg team. This is episode 104 of Powderkeg: Igniting Startups, the show for entrepreneurs, leaders, and innovators building remarkable tech companies in areas outside of Silicon Valley. Today we’re revisiting an old episode where Matt spoke with Scott Hill. Scott is an entrepreneur and the Co-founder of PERQ. PERQ is an Indianapolis based high-growth marketing technology company that empowers businesses with more visibility into their digital marketing efforts and sales. Scott shows what it takes to be a visionary leader, having succeeded at it himself at PERQ where he guided the company as it made a huge transition which you’ll hear more about. He’ll explain how he did it and help you understand what it will take for you to do the same. The interview is from August 2017, and we’re bringing it out of the archives because it’s so packed with great advice AND is one of our most popular episodes. Let’s get started! At Powderkeg, we believe every entrepreneur has their own personal superpower that makes them great at what they do. Scott Hill’s superpower is being a visionary—that is, being exceptionally capable of seeing opportunities that others can’t and understanding exactly how to prepare so he can seize them when the time is right. I met Hill at a pivotal time in my life, when I was still a college student in Bloomington, IN, and thinking about becoming an entrepreneur. Hill’s company, PERQ, was in print marketing at the time, and I was so inspired by what he was doing with his business that I committed myself to starting my own company shortly afterward. Hill later transitioned PERQ into the still-fledgling marketing tech space, taking the company in a groundbreaking new direction that has more than paid off in the years since. In this episode, Hill and I dive deep into what it truly means to be a visionary in business. We discuss some of the challenging tasks that visionary entrepreneurs are likely to undertake—such as developing an innovative product and pivoting their business to accommodate changing markets—as well as how founders can sharpen their own visionary skills (here’s a hint: it’s about practice more than anything else). We even touch on the special power that sharing stories has for entrepreneurs, which is a topic we’re both very passionate about. I hope this episode provides you with many helpful ideas for developing your own inner visionary. Follow Hill on Twitter @bizgamer for more great insights on being a visionary entrepreneur, and stay tuned to Powderkeg: Igniting Startups for more stories from innovative entrepreneurs, investors and top talent making waves outside Silicon Valley. In this episode with Scott Hill, you’ll learn: -What it really means to be a visionary (7:13) -Tips for developing your skills as a visionary entrepreneur (17:30) -How to socialize your ideas and work toward a final product (21:00) -Actionable advice for transitioning your company into the tech space (28:00) -The power of visualizing the future you want for your business (34:04) -Why sharing stories is so important for entrepreneurs (39:18) Please enjoy this conversation with Scott Hill! If you like this episode, please subscribe and leave us a review on iTunes. You can also follow us on Soundcloud or Stitcher. We have an incredible lineup of interviews we’ll be releasing every Tuesday here on the Powderkeg Podcast. Check it out at powderkeg.com/itunes.

Dr. Kim Saxton has over 30 years of marketing and market research experience, working with large corporations, startups and medium-sized businesses. Currently, she teaches marketing at Indiana University's Kelley School of Business. Her research on market segmentation, branding, and venture ecosystems has received national recognition. Kim is also an active angel investor and advisor to high-potential startups. She is a member of the advisory board of The Startup Ladies and PERQ. She also serves as an Associate Editor for the Journal of Advertising Research.

What happens when your audience doesn’t use your product like you anticipated they would? If you’re like Stephanie Ragozzino, you evolve your solution to deliver the right user experience. Stephanie is the EVP of Product Development at PERQ, which leverages Artificial Intelligence to help guide buyers through complex purchase decisions. PERQ wasn’t always a digital product company, but they had a vision for how a product could elevate their existing service business. When Stephanie joined, she took this vision and turned it into a usable and marketable product. However, the journey to identifying and building the right product didn’t happen overnight. In this week’s conversation, you’ll hear how Stephanie was able to continually evolve PERQ’s product offering to deliver true value to its end user. She also shares her insights on how a great product may be great, but without the right support staff (i.e. sales and marketing), the product means nothing: It just becomes another tool.  Connect with Stephanie Learn more about PERQ Connect with Christian Connect with Anna Learn more about Innovatemap

An airhacks.fm conversation with James Gosling (@errcraft) about: "Hello World" with PDP assembly in 1969, exciting places like universities, the University of Calgary (alumni award), dumpster diving to find usable electronics, software does not consume any resources, James loves building things, The Day the Earth Stood Still, Gort is cool, building Gort from tin foil and cans, there were no answers how to build a brain, working for physics department in the age of 14, measuring the interactions between solar winds and the upper atmosphere, ISIS-2 satellite, PDP-8 assembler, CDC 6400, Fortran, PL-1, spending all the free time with computers, teachers were worried, James enjoyed downhill (skiing), Pascal, Multics, Simula, there was no C before 1976, James wrote emacs at graduate school in C, James's emacs became standard on Unix, Bill Joy kept asking James repeatedly to join Sun, James met Andy Bechtolsheim before joining Sun, James joined Sun in 1984, James was involved with User Interfaces at Sun, Sun was missing out on stuff like telephone headsets, VCRs and IoT was already happening, IoT literally launched Java, re-inventing the wheel and repeating the errors in networking, ideas for the JVM, Three Rivers Computer like Xerox Alto was only interested in hardware and wanted to reuse software, writing software for PERQ with UCSD Pascal, porting from PERQ to VAX, James was too lazy to port and started with transcoding, translation worked surprisingly well and outperformed C, Project Green started in early 1991 and ended in Sep 1992, Java was running at the end of 1991, the implementation of the first Java compiler took a couple of months, the first compiler version was written in Python, the intermediate format was the instruction set itself, Java bytecode follows the polish notation, or execution on a stack machine, OAK was growing outside James's window, OAK was renamed to Java because of legal reasons, James likes coffee ...and tea, Sun was a wonderful place to be, John Gage was cheerleader in chief, Scott (checkout episode #19) didn't like to spend money on marketing, problem with JINIs marketing was lack of marketing, RMI fighted with CORBA (end of first part - to be continued...).

As a country, we hit a major milestone this year. There are currently more jobs than there are workers to fill them in the United States. This means, remaining competitive is our top priority to recruit the right talent into our organizations. As potential employees do their research on where they want to work, it's our job to show them why WE are their best fit. On this episode, we're talking with CEO and Co-Founder of PERQ, Andy Medley, who knows how to make the Indy Star's top places to work list – and breaking down how they got there, so we attract the best talent available. Let's get to the podcast. ---- Do you have a question? Looking to get help on a business decision? Know a great guest for our show? Email roipod@iupui.edu so we can help your organization make better business decisions. ---- Ready to take your next step? Check out if a Kelley MBA is right for you: https://bit.ly/35aeAfZ

A talented co-founder can be an incredible asset to an entrepreneur, providing a second set of shoulders to bear the responsibilities of business and a second opinion to test ideas against. The right co-founder can compliment your strengths, compensate for your weaknesses and make every aspect of the company better than you could make it by yourself. But don’t just take my word from it. Instead, listen to business partners, Scott Hill and Andy Medley, co-founders of the marketing tech company, PERQ. In the last episode of the Powderkeg Podcast (that’s episode 42 for those keeping count), I talked with Scott about his strength as a visionary with unique ability to see business opportunities where others can’t. Medley, on the other hand, is a masterful integrator who harnesses Hill’s visionary ideas into detailed and effective business plans. The two have leveraged their individual strengths to build PERQ into an innovative, world-class tech company in Indianapolis, IN. For this interview with Scott and Andy, I’m joined by my own business partner and the CMO of Powderkeg, Kevin Bailey. Together, we probe the PERQ cofounders for insights into their business partner relationship and get some incredible strategies for maximizing the benefits of any business partnership. Our guests share everything from advice on developing your roles as founders to tips for handling leadership disagreements and the inevitable days when you’re both feeling burnt out. I hope this episode teaches you a few invaluable lessons on harnessing the power of your co-founder or business partner relationship. Enjoy the show, and then give a shout to Scott “The Cheetah” Hill and Andy “The Horse” Medley on Twitter (@bizgamer and @andymedley, respectively) to show your appreciation for their advice and expertise! In this episode with Scott Hill and Andy Medley, you’ll learn: -- The ways a co-founder relationship can help each person develop their role -- How Scott and Andy work together as visionary and integrator -- Strategies for co-founders to deal with disagreements, bad days and burnout -- Advice for building and maintaining an outstanding company culture -- The importance of discipline and having a “harness” for your vision -- Why education and guidance are essential elements of continual business growth --- This episode of Powderkeg is brought to you by DeveloperTown. If you’re a business leader trying to turn a great idea into a product with traction, this is for you. DeveloperTown works with clients ranging from entrepreneurs to Fortune 100 companies who want to build and launch an app or digital product. They’re able to take the process they use with early stage companies to help big companies move like a startup. So if you have an idea for a web or mobile app, or need help identifying the great ideas within your company, go to developertown.com/powderkeg. If you like this episode, please subscribe and leave us a review on iTunes. You can also follow us on Soundcloud or Stitcher. We have an incredible lineup of interviews we’ll be releasing every Tuesday here on the Powderkeg Podcast.

At Powderkeg, we believe every entrepreneur has their own personal superpower that makes them great at what they do. Scott Hill’s superpower is being a visionary—that is, being exceptionally capable of seeing opportunities that others can’t and understanding exactly how to prepare so he can seize them when the time is right. I met Hill at a pivotal time in my life, when I was still a college student in Bloomington, IN, and thinking about becoming an entrepreneur. Hill’s company, PERQ, was in print marketing at the time, and I was so inspired by what he was doing with his business that I committed myself to starting my own company shortly afterward. Hill later transitioned PERQ into the still-fledgling marketing tech space, taking the company in a groundbreaking new direction that has more than paid off in the years since. In this episode, Hill and I dive deep into what it truly means to be a visionary in business. We discuss some of the challenging tasks that visionary entrepreneurs are likely to undertake—such as developing an innovative product and pivoting their business to accommodate changing markets—as well as how founders can sharpen their own visionary skills (here’s a hint: it’s about practice more than anything else). We even touch on the special power that sharing stories has for entrepreneurs, which is a topic we’re both very passionate about. I hope this episode provides you with many helpful ideas for developing your own inner visionary. Follow Hill on Twitter @bizgamer for more great insights on being a visionary entrepreneur, and stay tuned to Powderkeg: Igniting Startups for more stories from innovative entrepreneurs, investors and top talent making waves outside Silicon Valley. In this episode with Scott Hill, you’ll learn: -- What it really means to be a visionary -- Tips for developing your skills as a visionary entrepreneur -- How to socialize your ideas and work toward a final product -- Actionable advice for transitioning your company into the tech space -- The power of visualizing the future you want for your business -- Why sharing stories is so important for entrepreneurs --- This episode of Powderkeg is brought to you by DeveloperTown. If you’re a business leader trying to turn a great idea into a product with traction, this is for you. DeveloperTown works with clients ranging from entrepreneurs to Fortune 100 companies who want to build and launch an app or digital product. They’re able to take the process they use with early stage companies to help big companies move like a startup. So if you have an idea for a web or mobile app, or need help identifying the great ideas within your company, go to developertown.com/powderkeg. If you like this episode, please subscribe and leave us a review on iTunes. You can also follow us on Soundcloud or Stitcher. We have an incredible lineup of interviews we’ll be releasing every Tuesday here on the Powderkeg Podcast.

You've heard Erin mention on the show before that agency behind Edge of the Web (Site Strategics) is an agile digital marketing agency but what does that mean and why did we decide to become agile? When Site Strategics wanted to become an agile digital marketing agency earlier this year, we reached out to this week's guest Muhammad Yasin, the director of marketing at PERQ. He and his team shifted to agile marketing a couple years before and our team picked his brain about some of the lessons he learned in the process of this shift. So this week, having realized we've never dedicated a show to the topic, we decided to bring Muhammad on the show with our COO Jason Fletcher to talk about agile marketing and why both of our organizations work in this manner. To learn more about PERQ, we had the co-founders of the company on our show a couple years ago. Listen to that show here:  

In this podcast, Andy Medley tells us how he has implemented an open book management policy and "business as a game" philosophy to build successful companies, without sacrificing core values or work culture. Andy has spent his career leading fast growth companies.  Through implementing open book management and his “business as a game” philosophy, Andy’s companies have been named one of Inc’s “500 Fastest Growing Companies in America” on three separate occasions and one of “Indiana’s 10 Fastest Growing Companies” by the Indianapolis Business Journal on four separate occasions.  Today, Andy acts as Co-Founder and President of PERQ.  PERQ is a web engagement company whose technology FATWIN increases website conversion by creating and delivering interactive experiences to the right consumers at the right time.    What to learn more about Andy?   Website: www.perq.com Facebook: facebook.com/PerqMarketing/ Twitter: twitter.com/perqmarketing Linkedin: linkedin.com/company/perq   Feedback:   Have any suggestions for future shows? Have questions or a topic you would like to us to do an episode on? If so, please leave a comment. If you enjoyed the podcast, please take a moment to leave a rating and review on iTunes or Stitcher. Every review means we can reach out to more people! iTunes: Franchise Euphoria Podcast Tune in on Stitcher!    

  Scott Hill – I am simply thrilled to have Scott Hill on the show today. He will talk about his exit from corporate life, his meteoric rise in business, how things started to crumble, and how he got back on track. This episode has something for everyone. Whether you are looking to start your first business or are focused on growth you will walk away from this episode more confident in where you are headed.   About Scott Scott Hill is the Co-Founder and Executive Chairman of PERQ, a measured marketing software and services company that specializes in increasing online and in store traffic for businesses. Scott founded his first company in his dad’s living room in 2001. Since then, he has founded three more companies, some of which appeared on the Inc. “500 Fastest Growing Companies in America” list three separate times.”   Show Highlights Ø  How to exit from corporate life Ø  It’s about the planning not the plan Ø  Why you should bet on yourself Ø  Why you need to build a strong foundation Ø  How differentiation can make your business skyrocket   Episode Resources Micheal Gerber Titan: The Life of John D. Rockeller, Sr.   Want to know more about Scott and his business? PERQ     Feedback   Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment. If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people.  iTunes:  Franchise Euphoria Podcast   Tune in on Stitcher!

Branding is easy with a new company. You have clean slate.  There are no expectations, no existing impressions to overcome.  That isn't the case when an 11 year old company decides to change their name.     Our guest this week, Muhammad Yasin the Marketing Director at Perq  shared the ups and downs of that company's recent rebranding exercise. 

SEO Radio Podcast #EDGETALK : LEADER IN CONSUMER INCENTIVES – PERQ We have a couple of guests in house for this week’s show. Gentlemen from PERQ – a company headquartered in Indianapolis, IN. This company does something simple – they help businesses attract consumers through incentives, with use of cutting […] The post appeared first on .