Podcasts about MOOP

My heart is full of gratitude for all of my listeners, my podcast sponsor and friend ⁠Budget Through Life⁠ with Emily Hickox who helps to make this weekly content possible, my parents Carol and Joe Luby who've helped to make everything possible, Moop for all that he does, my dear friends who listen to me and counsel me, the utter beauty of nature that heals my soul always and my ability to record this podcast and speak my mind freely. This week I'm flying solo and all fired! I'm fresh off of watching "Buy Now, the Shopping Conspiracy" and "The Martha Mitchell Effect" on Netflix so I'm sharing my concerns and ideas about consumerism & waste, and the need for strong women who speak out. I also share some tips on preserving our mental health through the holidays, sitting in gratitude, and healthy behavior changes I'd like to make. Setting that alarm clock! Some things I referenced in this episode (in addition to the documentaries named above), ⁠The Handsome Podcast⁠ with Tig Notaro, Fortune Feimster and Mae Martin, the book "The 5am Club" by Robin Sharma and the⁠ TedTalk by Benedictine Monk David Steindl-Rast⁠ on gratitude. Please be sure to follow/subscribe to this podcast and YouTube channel and share with a friend, foe or anyone you know. If you'd like to help support this podcast with a financial investment, reach out to Jeannine.Luby@gmail.com. Otherwise, please know that it is so helpful if you write a review or testimonial or just tell a friend. Follow Funny Wine Girl Jeannine on Facebook and Real Funny Wine Girl Jeannine on Instagram because someone (some organization) has created an impersonation account and Instagram has yet to take it down despite reporting it for impersonation multiple times. I appreciate you from the bottom of my heart and the bottom of my wine glass.

This week, I'm chatting with my friend Moop, a flavorphile and music sommelier.  He's also a talented chef who creates magic right in his own kitchen. Moop shares how his cooking is a tribute to his ancestors, blending family traditions with his personal touch. We also dive into how he uses music to set the perfect vibe while whipping up his favorite dishes—it's like a full sensory experience in his kitchen! You can find more from Moop at https://www.foodfidelity.com/  You can also see more on @FoodFideltiy on Instagram and https://www.youtube.com/c/FoodFidelity Please visit www.MyHomeIsSpecial.com for the full project and follow @KBevPhoto on Instagram to see what I'm up to.

On today's episode, we sit down with Mark "Schmiddy" Schmid, a true Californian at heart. Schmiddy shares his inspiring journey and delves into his innovative company, MOOP (Matters Out Of Place). Discover his passion for environmental stewardship and learn about his mission to raise awareness about the importance of picking up trash and caring for our planet, particularly our oceans. Tune in to hear Schmiddy's insights and discover how we can all contribute to a cleaner, healthier world. In addition, we explore Tony's famous Italian Beef recipe. Tony masterfully combines a unique blend of ingredients with a succulent chuck roast, which is gently braised over time to achieve a deliciously tender dish. This culinary delight is perfect for savoring with family and friends. Don't miss this episode filled with inspiration, great stories, and mouth-watering flavors. LINKS/RESOURCES:  Blog post: https://www.secondactscratch.com/post/born-braised-with-schmiddy  

Take a trip through the puzzle of porta-potties at a free-range event, highway happenings, and the new news about prep. This is deeper than “What is MOOP?” This is the ART of Leaving No Trace.It's part of the Burning Man ethos, and it's why Black Rock City is the world's largest Leave No Trace event. Now nearly 100 other Burning Man events around the globe adhere to this attitude, this mindset. It's an ongoing quest to leave less and less of a trace. As the principle is written, it invites us to leave spaces in better shape than we found them.The 75,000 citizens of BRC pick up after themselves. It's miraculous. And we can do more.Those of us who take on the challenge, we see it as a process, a practice, a stretch goal. We look at ways to get closer to that zero point. Each of us is at a different point on the LNT learning curve. The next level is to develop techniques to do it collectively. It is a set of behaviors to be cultivated.In this episode, we talk with some of the unsung heroes: blue: DPW Logistics & Project Manager of Recycle CampBarbarella: Resto's Highway Clean-Up ManagerDA: Playa Restoration ManagerHazmatt: Associate Director of BRC Business OperationsWe look at what gets left behind, so we can grok our cumulative impact, and make a better choice, a better cascade of choices, to teach good citizenship. Plus, eh, there may be a few poop jokes.There's an old saying in Black Rock City: “It was better next year.” Let's leave no trace so that there will be a next year.burningman.org/about/10-principlesRecycle Camp2023 MOOP MapDA on Restoration Destiny (Burning Man LIVE) LIVE.BURNINGMAN.ORG

Successful Return for Dublin's StartUp Weekend for Women "Why do we organize a Startup Weekend event focused on Women?" asks Leyla Karaha. "It's important to create a safe space for aspiring women tech entrepreneurs to kickstart their businesses." First event in 2021 In 2021, Leyla organised the first event, which was open to all, but the turnout was telling. Out of 15 pitches, only one was from a woman. Similarly, among the nine teams formed, only one had a mixed-gender composition. Recognizing the need for change, in 2022, she pivoted to focus on organising women-centric events, and the results have been nothing short of remarkable. Techstars Startup Weekends Techstars Startup Weekends, lasting 54 hours, offer unparalleled experiential education for both technical and non-technical entrepreneurs. From Friday night pitches to Sunday night demos, participants engage in brainstorming, business plan development, and prototype creation, all aimed at fostering action, innovation, and education. The overarching theme of the recent event has been the United Nations Sustainable Development Goals and Social Innovation. The Winners In first place was Moop, a venture dedicated to fixing poor reporting with smart data analytics for regulated industries, while contributing to societal good. Second place went to Flit.ie, focusing on financial literacy for women, and third place to Glot AI, an AI-powered language tutor facilitating language learning anytime, anywhere. Panel of Judges The panel of judges for this recent event included Áine Mulloy, Business Development Manager at Startup Loft Accelerator, Amazon Web Services (AWS); Adebola Olomo, CEO of Deefrent Media Agency; Mark Peters, Co-Founder and Managing Partner at WakeUp Capital; Dr Toluwani Akaehomen, Director and Principal Leadership, Learning, and People Development Consultant at Vantage Dymensions; and, Billy Linehan, StartUp Ballymun and Consultant at Celtar Advisers. Power of Women Entrepreneurs We believe in the power of women entrepreneurs to effect positive change in the world, hence our dedication to encouraging their participation and fostering ideas that drive real-world social change. By hosting events like these, we aim to incentivize more women to venture into the tech startup space, diversifying and enriching it. Venue at Accenture Song Held in the open-plan offices of Accenture Song in Smithfield, Dublin, the event garnered substantial support, facilitating the growth of over 80 aspiring entrepreneurs, many of whom are poised to build successful companies. With 30 mentors, 5 judges, 7 workshop facilitators, and 7 speakers, participants received invaluable guidance and inspiration. A total of 33 participants pitched their ideas, with 18 teams working passionately on their business concepts. Impact The impact of the event, held from the 22nd to the 24th of March, extended far beyond its physical boundaries, reaching over 200K organic social media views. Attendees from across the World joined in, with 28 women and 5 men pitching their ideas. Ultimately, 18 teams were formed, with 16 teams presenting their projects on Sunday evening. Last words Quoting Adebola Olomo, "This wasn't just a competition; it was a powerhouse of progress and a showcase of the unstoppable entrepreneurial spirit." About TechStars StartUp Weekend Women Dublin Billy Linehan, Adviser and Consultant at Celtar Advisers, nurtures success, guides growth, and creates community impact. He's supported over a thousand small business owners, demonstrating adaptability and creativity in problem-solving. Billy approaches business counselling as a collaborative journey, adding value through shared expertise and innovative strategies, leveraging a diverse network to foster new opportunities, partnerships, and insights. As a co-founder of StartUp Ballymun, he champions entrepreneurship, community engagement, and economic development, embodying a commitment to empowering startups and driving positive change in ...

Whether you're a first-time enrollee or a seasoned Medicare beneficiary, understanding yearly Medicare cost changes is key to managing your healthcare expenses effectively. In this episode, we cover everything from Original Medicare costs to Medicare Advantage, Medigap, Part D, and even unexpected Medicare costs, ensuring you're well-prepared for the year ahead.Original Medicare Costs for 2024:Part A Premiums: $0/month for most, up to $505/month based on work history. Part B Premiums: A base premium of $174.70/month. Part B OOP Costs: $240 yearly deductible, 20% coinsuranceMedicare Advantage Costs:Average Premium: $18.50/month, with 66% of plans offering $0/month premiums.Out-of-Pocket Costs: Maximum in-network MOOP of $8,850Medigap (Medicare Supplement) Costs:Premiums vary by plan letter and geography, with significant differences across states and insurance providers.Out-of-Pocket Costs: Affected by the annual Part B deductible changes.Part D Prescription Drug Plan Costs:Average Premium: $55.50/month, with a wide range of premiums available.Deductibles and Coverage Limits: Maximum deductible of $545, with the initial coverage limit increased to $5,030.Unexpected Medicare Costs:IRMAA: Additional charges for higher-income individuals.Penalties for late enrollment in Part B and Part D.Future Projections for Medicare Costs:Insights from the latest Medicare Trustees' report on expected cost increases in the coming years.Please register for our FREE Online Course here: https://www.gmedcourse.com/Giardini Medicare is an independent insurance agency specializing in helping Medicare beneficiaries enroll in the Medigap or Medicare Advantage plan that fits their needs during their transition to Medicare. We are licensed and work virtually in the following states:  AZ, CA, FL,  IL, IN, KY, MI, MD, NC, OH, PA, SC, TX. If we do NOT work in your state, we can refer to agents that we know, like & trust across the country.Check out our website at  https://gmedicareteam.com/ Also, see our additional educational content on our YouTube Channel.You can also connect with and learn more on TikTok and our private Facebook Group, and while you're at it, check out our Google Reviews!  And please get added to our mailing list so we can remain in touch with you.Sources:2024 Original Medicare Costs2024 Max out-of-pocket limitPart D 2024 Landscape FileKFF 2024 Medicare Part D Costs

We committed to be carbon-negative by 2030. How will we do it? Can we even do it? We have “Burning” right in our name.When it comes to solar, biofuels, and energy banks, we have many irons in the fire, or rather, we are planting many seeds. Hear how Black Rock City is a hotbed, or rather, a garden bed, for the innovation of clean energy.Stuart talks with George B Reed III, Associate Director of Burning Man Project's Off Fossil Fuels program about the progress we're making for a brighter future, or rather... yeah, a brighter future.George shares what Burning Man's leadership has been developing to be in integrity with our principles and goals, from composting organic waste for food cultivation, to making renewable diesel from captured carbon. He shares stories of the community preventing and reversing damage to the climate. Hear how we're collectively rewiring reality, showing our work, and sharing what we know. Here's how you can do it for your camp, your cohort, your city.Burning Man Project: 2030 Environmental Sustainability Roadmapburningman.org: About Us / Sustainability (updated Oct 2023) The Renewables for Artists TeamThe Green Theme Camp Community & BLASTBurning Man Journal: Your Checklist for LNT in BRC (2023)Burning Man Journal: Waking Dreams: Evoking Greener Burns (2022)Burning Man Journal: Sustainability Initiatives on the Road to Black Rock City (2022)

(0:00) - Sammy welcomes Daryl home from Burning Man, “The Burn & The Bear” - (2:10) - The boys discuss Burning Man's level of notoriety compared to culturally historic festivals like Woodstock - (4:42) - Daryl answers Sammy's questions about the role of Burning Man's executive board - (9:31) - Daryl breaks down the port-a-potty infrastructure and sanitation practices at Burning Man, “But regardless, at every festival I've ever been too, and I don't know why this is a phenomenon … Somebody s**ts on a lid, somewhere, and thinks it's funny” - (18:11) - Daryl further explains the role that Burning Man's executive board plays in putting on the festival, including the millions of dollars they have to payout to the local sheriffs department every year, “Think about the videos of Burning Man where it looks like another planet” - (22:16) - Sammy questions if the fleeting nature of the Burning Man philosophy is worth the price of admission - (23:29) - Daryl believes that the Burning Man experience can be affordable and explains the festivals low income ticket system, as well as the festivals efforts to ban “boutique” camps, “I bought A LOT of d**gs … And it was still my least expensive burn”   (34:32) - Sammy gets Daryl's opinion on some of the Burning Man discussions happening on social media, starting with “MOOP” - (43:08) - Sammy takes a few minutes to explain the recent Electric Zoo controversy and how it played into the internet's perception of this years' Burning Man, “Oh no … Starting to sound like Fyre Fest” - (52:23) - Daryl explains how “exodus” works at Burning Man before Sammy interjects to get Daryl's reaction to the environmentalists who attempted to block the highway into the festival, “This is one of those times where I felt like a MAGA hat wearing motherf**ker” - (1:06:38) - The boys discuss how to fix the problem with trash being dumped on the highways to and from Burning Man, “They think you getting high is a worse crime then destroying the land” - (1:10:40) - Sammy asks Daryl if the National Guard was truly deployed to Burning Man, “The National Guard being diverted to Burning Man would of been the biggest PR nightmare of our time” - (1:24:50) - Sammy asks Daryl if he agrees with some of the more dramatic incidents of “irrational flight” from fellow Burners, “Their not a problem until they get stuck” - (1:29:53) - Daryl discusses some of his favorite moments from this years' Burning Man, “It was me, my bike, my lights, my water, my drink, my Prince”

Amoureux d'une musique House filtrée et samplée à la MPC, Moop Jr. a concocté pour le Djoon un set full vinyl assez progressif. On démarre tout doucement pour aller vers une rythmique plus punchy. Il a d'ailleurs profité de l'occasion pour jouer une track de la prochaine release de son label SOUR records. Cheers !

Steve Rinella talks  with Trae Crowder, Janis Putelis, Phil Taylor, and Corinne Schneider. Topics include: Chattanooga Charlie on "Veronica Mars"; wearing a MAGA hat so that no one talks to you; a conservative barista; pre-order Catch a Crayfish, Count the Stars today; having a rude awakening to the fact that boneless wings aren't wings; South Carolina's coyote harvest incentive program; let's raise some money to Save Teddy's Church in D.C.; in defense of golf courses; cleaning MOOP at Burning Man; growing up in OshKosh B'gosh; the southern accent; the world record smallmouth bass; when your dad owns a video store; starting on the redneck comedy schtick; where fancy people and trashy people intersect; The Liberal Redneck's commentary; how right wingers need to figure out how to do funny comedy; Trae's new comedy special on Amazon; why Southerners are just born good story tellers; the longest goodbyes; and more.  Connect with Steve and MeatEater Steve on Instagram and Twitter MeatEater on Instagram, Facebook, Twitter, and Youtube Shop MeatEater Merch See omnystudio.com/listener for privacy information.

The GLAM International Series will help galleries, libraries, archives, and museum professionals in BC reflect on what it means to be an informed citizen with a global perspective. Through this podcast series, we will interview innovators, disrupters, and thinkers that help to frame the work we do in an international context. In this episode, Leia talks to fellow BCMA staffer Lorenda Calvert about Burning Man arts and culture. Lorenda shares how she got involved in Burning Man, Black Rock City as a large-scale art gallery, and three ‘museums' at Burning Man. Finally, we chat about the sector in general and how some of the teachings at Burning Man might help shake up how we engage the public.    Links from our conversation: More About Burning Man Learn about Mutant Vehicles Heavy Meta El Pulpo Mecanico by Duane Flatmo and Jerry Jerry Kunkel The Midnight Museum of That One time at Burning Man by Jerry Snyder Learn about MOOP and leaving no trace at Burning Man The Museum of No Spectators by John Marx and Absinthia Vermut   We are grateful for support from the BC Arts Council. Music courtesy of Chad Crouch, The Sound Of Picture Production Library.

In Episode 23 of Brad Shepard UNLEASHED, we take a look at the Fake News Wrestling Media, especially one Mr. Sean Ross Sapp and what he's been up to lately. We'll also talk about Mark Henry comparing an AEW faction to the nWo, Shinjiro Otani getting crippled, Tony Kahn blaming bots for the hatred for AEW, Brad's Top 5 Takeaways from Raw, the Mop Bucket Clean Up of the Week, Jobber of the Week, Butt Beauty of the Week, voicemails, mailbag and more!Subscribe to Brad's Patreon!Patreon.com/bradshepardunleashedFollow Brad on Twitter :@itsbradshepardFollow Rad Rob on Twitter :@radrobgamingFollow the Rad Rob Radio Network on Twitter :@radrobradioEmail the show at BradShepardUNLEASHED@gmail.com

Better Off Dead Minute 0058 - One Seen A Moo Poo Latter Looping Faux Uh Moop Dee by Better Off Dead Minute: The Podcast

Matt, Ian & Joe are back for another edition of Suck My Balls. This week the boys have the musical soul inside them. After starting their own Rock Band “Moop”, the boys set out to record and distribute a platinum album. Cartman gets the “brilliant” idea that they should market and sell themselves as a Christian Rock band. This leads to another classic Cartman vs Kyle scenario on their quest for superstardom. We also get a glimpse at a moment in time when illegally downloading music was all the rage, and how we all thought it wasn't a big deal. Following the recap we get into trivia, pop culture, continuity and some dubbing changes once again in China. So open up that podcast app, download, share and leave a 5 star review. So get down on your knees and start pleasing Jesus. Don't you wanna feel his salvation all over your face?Check out our Sponsors: BakedBoysClub.com - Use Our code “SuckMyBallsPod” and you'll save 20% off your order. Baked Boys, not just a brand, it's a lifestyle.Social Media: @SuckMyBallsPod on Twitter & Instagram@SouthParkPod on FacebookEmail suckmyballspod@gmail.com

Mike and Zoja go to Chicago and have a blast making fun of everyone with Mikes parents. Zoja forgets one important thing that flips her upside down. Get your Welcome To Our Podcast Shirts: https://www.hideandseekclothing.com/collections/welcome-to-our-podcast For all things Mike Falzone go to: http://mikefalzone.com For Prints Of Mikes Photos: https://mikefaltography.pixieset.com Everything we use for video production and podcasting: https://www.amazon.com/shop/mikefalzone Mike In The Morning Coffee, Mugs And Note Books: https://store.dftba.com/collections/mike-falzone Mandy Paige: https://missmandypaige.com Sebastian O.: Lesser leather never weathered wetter weather better!

You and I, we have living laboratories for embracing new ways to do the Earthling thing. They are Black Rock City, Fly Ranch, and 90-something regional events around the world. The Burning Man community is vast, diverse, and creative - and can ripple out a cultural shift around new technologies and practices. The 2030 Environmental Sustainability Roadmap declared that in the next 8 years we will become carbon negative and regenerative. How can we make it better for the ecology for Burning Man to exist, than for it not to exist?Stuart talks with the champions of these goals about how. Christopher Breedlove, Director of Civic ActivationLaura Day, Associate Director of Event OperationsMatt Sundquist, Director of the Fly Ranch ProjectMedium: Burning Man Project: 2030 Environmental Sustainability RoadmapBurning Man Journal: Year Two Update: Progress On BMP's Sustainability RoadmapBurners Without Borders: The Green Theme Camp CommunityGreening Your BurnFor more, listen to Part 1 with David Festa, Senior Advisor of Sustainability and Philanthropy.

For decades we have been practicing for the end of the world. As more people look down the barrel of climate change, we have something to say (and do) about it. What must change for it to be better for the ecology for Burning Man to exist, than for it not to exist?The 2030 Environmental Sustainability Roadmap declared that in the next 8 years we will become carbon negative and regenerative. How? Stuart talks with David Festa, who brings 30 years of experience to help us figure out how. Black Rock City and regional events around the world are unique test beds, living laboratories for embracing new technologies and practices. The Burning Man community is vast, diverse, and creative - and can ripple out into the culture to help induce a new era. Stay tuned for part 2, the Road to Regeneration, with Laura Day, Associate Director of Event OperationsChristopher Breedlove, Director of Civic Activation Matt Sundquist, Director of the Fly Ranch ProjectMedium: Burning Man Project: 2030 Environmental Sustainability RoadmapBurning Man Journal: Year Two Update: Progress On BMP's Sustainability Roadmap  

Are Medicare Advantage plans bad? If you've heard that they are, don't go anywhere. We're going to unbox the truth about Medicare Advantage plans.Intro (0:19)How Medicare Advantage Carriers Afford Low Premiums (1:26)Giveback Benefit (2:53)How Provider Networks Work With Medicare Advantage (3:59)Prior Authorization (4:44)Maximum Out-Of-Pocket Limit (5:19)Annual Changes (6:24)You've probably seen a few commercials for Medicare Advantage plans, especially during the fall Annual Enrollment Period. They usually start by asking if you're happy with your Medicare benefits, telling you Advantage has many more benefits. Some even throw a jab at Medicare Supplement plans, which come with monthly premiums. Others say there's no premium with an Advantage plan and that they could even return $140 or more to your Social Security check.When something sounds too good to be true, that's usually the case. However, the issue is less with the plans and more with the advertisements. The commercials can be extremely misleading and create misconceptions. This is why doing your research is important.So, how can Medicare Advantage carriers afford to offer such low-premium plans? It helps to understand how the plans work. When you enroll in an Advantage plan, the carrier is paid by Medicare to take on your risk. Because you're leaving Parts A and B, the private carrier manages your benefits instead of Medicare.Medicare Advantage carriers also make their money through cost-sharing. Just because you don't have to pay a monthly premium doesn't mean the plan is free. You'll still have to pay out-of-pocket in the form of deductibles, copays, and coinsurance. Advantage plans must provide the same coverage as Parts A and B, but it's important to be aware that the carrier gets to choose how much of that service to cover and what you'll need to pay out-of-pocket.Also, don't assume you won't have to pay your Part B premium anymore if you pick up an Advantage plan – this is not true. Regardless of whether your Advantage plan comes with a premium or not, you'll still need to pay your Part B premium.This is where the giveback benefit comes into play. Some carriers in some ZIP Codes offer a Part B reduction, reducing the amount you pay for your premium – ranging from a few dollars to the full amount. However, it's not a reimbursement. Carriers can afford to do this because they get paid by Medicare. Keep in mind that the less you pay in monthly premiums, the more you'll pay out-of-pocket as you use your benefits. Thus, plans with the giveback benefit involve more cost-sharing. That's how the carrier recoups their money.Benefits on an Advantage plan work differently from Original Medicare paired with a Medigap plan. First, Advantage plans come with doctor networks, so it's important to make sure your doctors are included. Advantage also doesn't travel with you – restrict coverage to your county. On the other hand, Original Medicare and a Medigap plan travel with you across all 50 states, as most doctors accept Medicare assignment.When enrolling in an Advantage plan, it's important to understand prior authorization. Before you receive a service or treatment, the carrier may want to make sure it's medically necessary. So, you may be required to get prior authorization, which can take weeks. If the carrier doesn't think it's medically necessary, your request could face denial. On the other hand, Original Medicare paired with a Medigap plan doesn't require prior authorization so you won't be dealing with a wait.Next, maximum out-of-pocket (MOOP) limits come with Advantage plans. They protect you from paying too much for services. Yet, the amount can be up to $7,500 and resets annually on the first of the year. So, unfortunately, if you're diagnosed with a serious illness or condition halfway through the year and end up getting close to or e

Justin came to Mater Dei in 6th grade and he was instantly liked and respected.  In competitive arenas, Justin excelled in the classroom and on the  athletic fields.  He went on to Georgetown Prep where he did just the same -- leading from the front in football and lacrosse.  Onward and college-bound, Justin matriculated to Villanova.  We talk on all these topics -- including why Villa-no-fun is no-such-thing!!!Thank you, Justin, and your future is bright!!!PS -- GRIFFIN HOME AND LAWN -- for all your indoor and outdoor needs.  Shout out MOOP -- griffin shores/griffins east  -- for all your beach care needs!!!

On this week's ep… we chat with viral TikTok star Mooptopia! We discuss getting the hype, being labelled the queen of alt TikTok, dealing with sudden virality and the world of TikTok. Moop shares the realities of fame, including coping with social media anxiety and hate, as well as getting into whether her TikTok persona is a character, how she comes up with and films her videos and her plans for the future including an exciting launch. We also expose some juicy listener secrets, Ally has a huge announcement to make and we top it off with some interesting People Picks. Find Moop: Instagram: https://www.instagram.com/sugarihoney TikTok: https://www.tiktok.com/@mooptopia Website: https://mooptopia.com/ Join our facebook group: https://www.facebook.com/groups/1179604602243208/ Anonymously submit a People Pick/Dilemma/Secret or Unpopular Opinion: https://forms.gle/St4aMxKWkDyFXVbz8 Our insta: @theundecidedgenz Ally's insta: @ally_malcolm - Theo's insta: @theo.mccoy

Here’s a couple of sentences ripped from the headlines recently: It is free to be tested for COVID-19 in the US, but the cost of treatment can be shocking. Even if you’re insured, the deductible and co-pay can add up to several thousand dollars. And if you’re uninsured, the financial toll is even uglier. That’s what Boston resident Danni Askini learned when she got a $34,927 bill after receiving treatment in a local emergency room for COVID. That’s from Time magazine. Episode 260 of the show was about the Shkreli Awards and the worst profiteering in health care. The judges of the Shkreli Awards bucketed the winners into a few categories. One of the categories of “winners” was called Schizophrenic Compartmentalization, and this schizophrenic behavior seemed super applicable to hospitals this past year. This schizophrenic compartmentalization happens when the person who wrote the mission statement and probably doctors and nurses are on a totally different planet than the billing department. So, I wanted to take a look at a couple of mission statements just as a reference point, including the mission statements of the hospitals that won Shkreli Awards in the Schizophrenic Compartmentalization category.  Luckily, there is a Web page where hospital mission statements are all collected in one place, so I did not need to travel far to confirm that they are all very, very similar—something along the lines of treat patients with compassion, be a productive member of the community, ease suffering, and give the highest value to all concerned. That’s very noble and what I would expect a hospital, honestly, to be striving toward.  Here’s the thing, though. This is what the whole hospital is supposed to be doing. I didn’t find one mission statement that said everybody except the finance team is subject to this mission statement. Those guys over there? They have their own. In this health care podcast, I speak with Doug Aldeen. Doug is an attorney. He is generally hired by self-insured employers. He has dealt with hospital finance teams for two decades, so he is the perfect person to dig into the delta between the hospital’s mission statement and the finance team’s mission statement. This is what we talk about in this podcast. Doug also offers up some solutions at the micro and the macro level. One vocabulary word before we get started: RBP is otherwise known as reference-based pricing. This means when a health plan, usually a self-insured employer’s health plan, says that they’re going to pay for health care services based on usually the Medicare rate. So, they’ll pay, like, 1.5 times or 2 times what Medicare pays, for example. Do I want to be a little bit sensitive right about now to some of the hospitals that are struggling under the weight of COVID and the shutdowns that have been transpiring across the country? Yeah, I do. At the same time, there is absolutely no excuse to take advantage of those that you claim to serve. There’s a big delta between charging a fair price and wrenching dollar bills out of the sweaty hands of hard-working Americans just because you can. You can learn more by emailing Doug at doug@health-attorney.net or following him on LinkedIn.  Doug Aldeen is an Austin, Texas–based health care and Employee Retirement Income Security Act (ERISA) attorney who recently served as ERISA counsel on behalf of the Berkeley Research Group in New York City to the $7.7 billion May 2016 acquisition of Multiplan and its medical bill repricing product Data iSight by the private equity firm Hellman and Friedman. Since 1997, he has represented reference-based pricing organizations, a bundled payment software platform, PPO networks, medium to small self-funded plans, third-party administrators, and provider-sponsored health maintenance organizations in various capacities, including Herdrich v. Pegram, which was argued before the US Supreme Court in 2001. Moreover, he serves as a resource to national news organizations regarding issues on health care and as a consultant with the Governmental Relations Committee at the Self-Insurance Institute of America in Washington, DC, and as an adviser to RIP Medical Debt, which has abolished over $1.2 billion in medical debt. Doug received his JD from the University of Illinois. 03:59 Exploitive hospital billing practices. 04:20 The impact these exploitive billing practices have on patients. 04:45 Why would a hospital exploit the patient with their billing practices? 09:31 “You could adversely affect 3 million people.” 10:53 The “scorched earth” policy. 11:33 EP242 with Marty Makary, MD.12:28 “I think the long-term plan … is preserving the network.” 13:08 EP186 with David Contorno. 16:03 A third exploitive billing process: hospital-owned insurance plans, or “payviders.” 20:35 MOOP: maximum out of pocket. 21:07 RBP: reference-based pricing. 21:58 Exploitive tactic #4. 26:03 The solution to changing exploitive billing strategies. 26:39 “You have to be willing to travel.” 28:34 EP240 with Olivia Ross.28:47 “It’s educating your employees and really having an honest conversation about ‘This is what it really costs.’” 30:28 Doug’s advice to hospital execs listening right now. You can learn more by emailing Doug at doug@health-attorney.net or following him on LinkedIn.  Check out our newest #healthcarepodcast with @AldeenDoug as he discusses exploitive #hospitalbilling practices. #healthcare #podcast #digitalhealth What is the impact of exploitive billing practices on patients? @AldeenDoug discusses exploitive #hospitalbilling practices. #healthcarepodcast #healthcare #podcast #digitalhealth “You could adversely affect 3 million people.” @AldeenDoug discusses exploitive #hospitalbilling practices. #healthcare #podcast #digitalhealth What is the “scorched earth” billing policy some hospitals use? @AldeenDoug discusses exploitive #hospitalbilling practices. #healthcare #podcast #digitalhealth “I think the long-term plan … is preserving the network.” @AldeenDoug discusses exploitive #hospitalbilling practices. #healthcare #podcast #digitalhealth “You have to be willing to travel.” @AldeenDoug discusses exploitive #hospitalbilling practices. #healthcare #podcast #digitalhealth “It’s educating your employees and really having an honest conversation about ‘This is what it really costs.’” @AldeenDoug discusses exploitive #hospitalbilling practices. #healthcare #podcast #digitalhealth

In tonights episode, we talked about the NBA returning, hoop sessions all throughout quarantine, and our favorites to win it all in the bubble. Let us know who your taking in this years playoffs. Apple Podcast - Truth Be Told Tv Spotify - Truth Be Told Tv Instagram - @_TruthBeToldTv_ Brian - @YoungOgxBri A'mon - @Moop_vi

In tonights episode, Brian and A'mon talked about the ends and outs of social media. They discussed clout chasing, catfishing, and close friends/ finstas. We also gave the fellas advice on shooting their shot in ladies Dm's! Make sure you like and share for us ! Apple Podcast - Truth Be Told Tv Spotify - Truth Be Told Tv Instagram - @_TruthBeToldTv_ Brian - @YoungOgxBri A'mon - @Moop_vi

On tonights episode, Brian and A'mon went back and talked about the Jada and Will situation. The couple recently came to her Red Table Talk to discuss the recent events that has occurred. Word of the day "Entanglement" Apple Podcast - Truth Be Told Tv Spotify - Truth Be Told Tv Instagram - @_TruthBeToldTv_ Brian - @YoungOgxBri A'mon - @Moop_vi

Jamie Foxx once said "She said she wants some Marvin Gaye, some Luther Vandross, A little Anita will definitely set this party off right".. Truth Be Told Tv brings you "3Am Spice". You're Welcome & Enjoy Apple Podcast - Truth Be Told Tv Spotify - Truth Be Told Tv Instagram - @_TruthBeToldTv_ Brian - @YoungOgxBri A'mon - @Moop_vi

On tonight's episode, A'mon and Brian talked about a few things they learned throughout quarantine. From male accountability - NO means NO! Not following simple rules; racial injustice; and lastly, black owned businesses. Apple Podcast - Truth Be Told Tv Spotify - Truth Be Told Tv Instagram - @_TruthBeToldTv_ Brian - @YoungOgxBri A'mon - @Moop_vi

Stuart Mangrum and Andie Grace talk to leaders of the Burning Man Regional Network about creative ways organizers around the world are out-weirding the pandemic. Iris Yee, Head of the Burning Man Regional Network Steven Raspa, Associate Director of Community EventsThe Burning Man Regional Network plays a key role in the year-round extension of the Burning Man experience, supporting it as a global cultural movement. regionals.burningman.orgClovis Buford shares about being the keeper of the hat - Burning Man founder Larry Harvey’s iconic Stetson hat. Caveat Magister sprinkles Radical Self Expression on his salad, and suddenly he’s putting all of his childhood doodles on the wall to make a museum of his unconscious.LIVE.BURNINGMAN.ORG

Do you think there is a one-in-a-billion chance that a cow could paint a smiley face? This is one of the many questions we try to answer in this weeks episode! Questions for this episode are taken out of The Book of Thunks by Ian Gilbert and The Book of Questions by Gregory Stock Use the promo code MOOP to get 10% off your entire cart when you visit RogueEnergy.com

What's up Opinionators! This week we're discussing the NFL's vote this week to grant teams with POC coaches and GM's higher draft postions. We also talk about something a little heavier, the shooting of Ahmaud Arbery. Go to Rogueenergy.com and use the promo code MOOP at checkout, our visit this link to let them know we sent you: https://bit.ly/2yzXADb

This week's subject has been something we've been discussin at home for a while now: Essential Businesses. We're also joined once again by our good friend, Morrison! Check him out on instagram: @m3wannabe Follow us on instagram and twitter: @mostly_opinions Go to rogueenergy.com and use the promo code MOOP to get 10% off your entire order!

This was recorded in a group of three, so be sure to come back next week for the continuation! We're gonna talk quick about CD Projekt Red's upcoming game, Cyberpunk 2077. If you have any ideas for these short discussions, feel free to reach out on Instagram or Twitter! Use the promo code MOOP at checkout at RogueEnergy.com to get 10% off your entire order!

We've got to do it, I'm sorry. We finally got Kamarri to watch Tiger King, so we're gonna sit down and hear how he actually feels about the show. Link to the video we refer to in the last 15 minutes: https://twitter.com/yashar/status/1253390486900928513?s=20 This week we're brought to you by Rogue Energy! Get 10% off your entire order by using the promo code MOOP at checkout.

COVID 19 around the world is very evident. In the midst of this event we are still looking for some version of normalcy. Music is one of the antidotes for reminding us of good times and togetherness. The Psychofelles along with guest Moop & P-Funk talk about how the music experience could change, the way we encounter artists in the future and our own personal experience with music in the midst of COVID 19. Follow us on Twitter: twitter.com/PsychoFellas Follow us on Instagram: www.instagram.com/psychomusiclyricology/ Like us on FB: www.facebook.com/psychomusiclyricology/ Contact: psychomusiclyricology@gmail.com (469) 606-9534 www.foodfidelity.com https://www.facebook.com/foodfidelity/ https://www.instagram.com/foodfidelity/

With the NCAA tournament being cancelled. The guys at Food Fidelity decided to bring back Music Madness, but this time focused on crowning the greatest Hip Hop Group of all time. Moop & P-Funk sit down with the PsychoFellas and talk about the idea, the selection process, who was crowned the champ and more. www.foodfidelity.com https://www.facebook.com/foodfidelity/ https://www.instagram.com/foodfidelity/ Follow us on Twitter: twitter.com/PsychoFellas Follow us on Instagram: www.instagram.com/psychomusiclyricology/ Like us on FB: www.facebook.com/psychomusiclyricology/ Contact: psychomusiclyricology@gmail.com (469) 606-9534

This week we sit down and talk about influencers and what they actually are! Sit down and join as we talk about how much streaming and internet personalities are blowing up. Remember to go to rogueenergy.com and you can get 10% off your entire cart with the promo code MOOP

In this episode, I talk with Shawn and Yorgo from the "2 Guys one Moop" podcast. We talk about getting started podcasting, what are some of our best and worst celebrity interactions.  We also talk about moving on, and seasonal friendships. This is one episode you do not want to miss! make sure to follow us on Instagram @talkswithjaypodcast, and check out the 2 guys one moop podcast on podbean and youtube.

Good thing we're in quarantine, because we've got a longer episode for you this week. We're joined by a long time listener, our friend Steffanie. We're here with some Superbowl Sunday stories, some callbacks to past episodes, and we come back to another heart-breaking draft. Remember you can leave us a voice message and we'll feature it at the end of the episode: https://anchor.fm/mostlyopinions/message Get 10% off your purchase at Rogueenergy.com when you use the promo code MOOP at checkout, or use this link to let them know who sent you: https://bit.ly/2yzXADb As always, Sit Back, Relax, and Travel Safe!

Which one of us do you think knows the most about corn? I promise, we talk about much more in this episode. Send us a voice message and we'll feature you at the end of an episode! - https://anchor.fm/mostlyopinions/message Go to Rogueenergy.com and use the promo code MOOP at checkout to get 10% off your entire order!

This week we're discussing the one thing thats been on everyone's minds: The Coronavirus (COVID-19).   This episode was recorder March 12th, 2019.  Things may have changed by the time you hear this.   Remember to check out The Outside on Spotify: https://open.spotify.com/artist/0mL3RWQlMSIAo7qgnIIkp2?si=rscu-9bNRlyhIokI_O31qw   You can get 10% off your entire purchase at rogueenergy.com if you use our promo code: MOOP

Martin is a Growth Marketer, Business Strategist and Entrepreneur. He has built two million-dollar businesses from the ground up, and advises marketing execs at leading tech companies on scaling their companies   He is a former data-driven Media Buyer at Machine Zone He holds a patent in predictive modeling related to ad buying. Martin is a digital nomad, having traveled to 30 different countries in the last 2 years He is now working on a new a zero-waste eCommerce company and enjoys helping people in all aspects of digital marketing & eCommerce.       Episode Summary:   In this episode of the Be Real Show, Travis is joined by Martin Ochwat, and they talk about growth marketing.   Connect:   Martin Ochwat Website - https://martinochwat.com Moop - https://www.getmoop.com Twitter - https://twitter.com/mpochwat Facebook - https://www.facebook.com/martinochwat Instagram - https://www.instagram.com/martinochwat LinkedIn - https://www.linkedin.com/in/martinochwat/       Resources Mentioned:   Tik Tok - https://www.tiktok.com/en/   People Mentioned   Bill Gates - https://twitter.com/BillGates

Martin Ochwat is a Growth Marketer and Serial Entrepreneur. He has built several 7-figure eCommerce businesses from the ground up and is working on a zero plastic waste company MOOP (getmoop.com). MOOP offers sustainable personal care products like toothpaste, shampoo & deodorant. The products are all-natural, cruelty-free, and come in plastic-free packaging. Martin previously worked in Silicon Valley for a leading gaming company. There, he helped manage an aggressive >$100 Million annual Facebook ad budget. Martin also holds a patent in predictive modeling related to ad buying. After leaving the corporate world, Martin traveled to 30 countries in 2 years. He advises business leaders and enjoys helping people in all aspects of digital marketing & eCommerce at Martinochwat.com. *** Links Website: https://www.getmoop.com/ Martin's Blog: https://martinochwat.com LinkedIn Page: https://www.linkedin.com/company/getmoop Personal Facebook profile: https://www.facebook.com/martinochwat/ Personal LinkedIn profile: https://www.linkedin.com/in/martinochwat/ Twitter: https://twitter.com/mpochwat Instagram: https://www.instagram.com/martinochwat/ --- Send in a voice message: https://anchor.fm/failcoach/message

Social Buzz TV- PRESENTS Bars or B.S. a show where we discuss and break down Bars from classic hip hop songs. Social Buzz is a network with a variety of shows. Hip hop, social media, and comedy. --- Support this podcast: https://anchor.fm/social-buzz-tv-show/support

What's the fastest way to generate traffic for a new website? This week on The Inbound Success Podcast, entrepreneur and business growth expert Martin Ochwat shares his strategies for driving organic and paid traffic to a brand new website.  As the co-founder of a new direct-to-consumer brand of zero-waste personal care products, Martin is dealing with this exact challenge right now as he prepares to bring his new business out of stealth mode.  In our interview, he talks about what it takes to create a high performing website, and how to use strategies like paid ads, podcasts, video, and guest blogging to quickly drive traffic and build domain authority.   Highlights from my conversation with Martin include: Martin is currently launching a new direct-to-consumer company called Moop and is working on strategies for driving traffic to his new website. Before he works on driving traffic, Martin says it's important to ensure your website is optimized. Specifically, it should be a good looking site that showcases a clear value proposition and delivers visitors the information they are looking for quickly.  One way to test if your site will perform well is to run limited paid ads on Facebook. There are two main types of traffic that Martin focuses on - organic and paid. When it comes to organic traffic, Martin suggests using podcasts, video and guest blogging to quickly drive traffic. With podcasts, you can start your own, but two very quick ways to get traffic are by being a guest on a podcast or by sponsoring a podcast. He also suggests creating video and using it to start a YouTube channel. Another way that Martin has successfully gotten backlinks and built domain authority is through posting guest blogs on other high authority websites. Finally, he says that public relations can be helpful in driving traffic, but advises that you don't necessarily have to hire a PR firm. There are plenty of ways to DIY your PR strategy so long as you have a compelling story. When it comes to paid ads, it's very important to figure out where your target audience is and then test to see if your ads are successful in reaching them there.  Once you identify the individual ads that are performing well, you can double down on your budget and you should see strong results. It's important to have tracking pixels correctly set up on your website. With those in place, you can use tools like Criteo and Adroll to do retargeting campaigns. Resources from this episode: Visit martinochwat.com Follow Martin on Twitter Connect with Martin on LinkedIn Listen to the podcast to learn more about driving traffic to a new website. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. My name is Kathleen Booth, and I'm your host. And this week my guest is Martin Ochwat, who is a growth marketer and a serial entrepreneur. Martin, you've had lots of different reincarnations and I'm really excited to talk to you about some of the marketing lessons learned that have come out of that. So welcome to the podcast. Martin Ochwat (Guest): Thanks for having me, Kathleen. Martin and Kathleen recording this episode. Kathleen: Yeah. Now, can you tell my listeners a little bit about who you are, your background, the types of businesses you've been involved in, and what you're working on these days? About Martin Ochwat Martin: Sure. So I'm a growth marketer by trade. And initially started with more of a mathematics background in school. What happened is I ended up in Silicon Valley working at a gaming company, which at the time we were one of the largest advertisers on Facebook and many channels in the world. So we promoted two games, mostly Game of War and Mobile Strike. And during my short stint there, I learned a lot about running digital paid ads across several channels with Facebook and Instagram being the core. After two years in the Valley, I decided to quit my job and start working remotely while starting a new eCommerce business. So over the next few years, I started several different brands selling products from jewelry, fashion, swimwear all types of niches. And eventually, we're working on a new eCommerce brand now called Moop. And we're creating zero plastic waste personal care products. Trying to take plastic out of your day to day routine. Kathleen: That is such a hot topic right now. I think that's awesome. That's what you're working on. It's shockingly, well it's interesting to me how shockingly difficult it is to cut plastic out of your life. I've seen a few news reports on the impact it has, and I've tried to go in that direction to no success whatsoever. So I do think it's only going to get solved by companies creating new products that reduce our reliance. The products themselves as opposed to workarounds if you will. So kudos to you. Martin: Thanks. Driving traffic to a new website Kathleen: But what I am interested in talking to you about is you have this new company. And obviously with any new business, one of the challenges from a digital marketing standpoint is just driving traffic to your site, right? I'm in a similar boat to you. I just joined a really early stage startup that for all intents and purposes, doesn't have any website traffic. So I'm faced with a similar challenge of how do I get people just to come to my website? And you have some interesting thoughts on that. You've worked on that before. That's really the topic I would love to focus on for you. So maybe you could just start with where do you begin with that? Martin: Sure. Yeah. So starting out is always really difficult no matter what business you're in. Even once you launch your product, you need to get a bunch of users and validate if it's the right project you're working on, which happens over time. So I think a good way to think of it is first look at what channels can you use to acquire users? I usually break it up into two segments. So you have paid, and you have organic. On the organic side, a lot of that's content. So blogging, video, podcasting, Whether you're doing your own podcast or you're a guest on other podcasts. It can include things like guest posting. So writing content on other high domain authority sites. PR, the list goes on. There's a ton of organic ways you can get users. And then on the paid side, it usually involves running ads on channels like Facebook, Google, Twitter, and the dozens of networks out there. So high level, it's good to separate paid and organic. And then within those, you can try to find which types of channels make the most sense for your business. Kathleen: So let's actually start with your website, because this is something that I think about a lot at the company I'm with now. What shape does your website have to be in before it's worth it, especially from a paid media standpoint, to begin paying for traffic? Because that's one of the things I think about a lot is am I going to pour money into pay-per-click and drive traffic to what is essentially a leaky bucket? How much of the value in those early days is really getting people in and capturing them versus just getting the traffic, getting the backlinks, beginning to build domain authority? How do you approach that? Building a high performing website Martin: Sure. So if you're going down the paid route, it's especially important you have a really high performing website to begin with. The reason is if you don't have a great site and you just start spending a bunch of money to drive traffic, that traffic's not going to convert, they're probably going to leave and you're just going to end up wasting a lot of money. So going down that route, it's really important to start with having a good looking site. It doesn't have to be super beautiful, spending hundreds of thousands of dollars to make it perfect. But it should have a clear value proposition. When people land on your website or your landing page, they should know very clearly within the first few seconds exactly what the website is about. And it should give them relevant information. And one way you can actually help with making sure your website is high converting is maybe running a little bit of paid traffic to test how are users interacting on your site. And that could be as simple as spending 50 or 100 dollars on Facebook ads, getting traffic to your site, and see are users bouncing? Is there a certain section of your website that they're skipping over? And there's a ton of great tools like heat mapping tools and even free ones like Google Analytics that can help you get all this data to make sure your website is high converting. Website analytics software and tools Kathleen: Can you talk a little bit about those tools? If somebody is listening and they're in that situation of just getting started, what would you say, if it were you, what tools would you put in place and what key metrics would you be watching in those early days? Martin: Yeah. So number one, I'd start with Google Analytics. First off it's free and a really great suite to get started with. In Google Analytics, usually you can just set up some code on your site and it'll track different metrics like website visitors, bounce rate (which is how many of those new website visitors leave right away). You can look at page views - how many pages in your site they've gone through. And the other great thing about Google Analytics is setting up goals. So let's say for example, you're an eCommerce site, right? So you can set up a goal when someone reaches the add to cart page. And then when they reach the checkout page and finally when they make a purchase. So by setting up all of the metrics that are important for your specific business in Google Analytics, you can quickly go through different reports and see, if I spend $50 on Facebook ads, I get 200 visitors. How are they performing on my site? Are they dropping off after the first page? Or are they dropping off at the checkout page? And this will help you make small tweaks and improvements to make sure your site is high converting. Kathleen: So Google Analytics. Any other tools beyond that, as far as heat mapping or things like that? Martin: Yeah, there's a bunch of great heat mapping tools. One I use is called Sumo. Honestly, there's a ton that are great in the market. Other than Sumo, I don't have a specific one I can recommend you. Organic traffic growth strategies Kathleen: Okay. No, that's great. I just always liked to hear what you're using. So now, let's go back. And we've talked about the website and getting your house in order, if you will, assuming that that's the situation and you're in a position where you can start to go out to the market. Let's start with breaking down the topic of organic traffic. So you're going from nothing to hopefully something. You mentioned a variety of ways that you could start to generate traffic back, starting with podcasts. So maybe we can begin there. Martin: Sure. So actually before we jump into all of the organic traffic channels, one thing I want to say is when you are launching a new website, it's really important to know who your target audience is. So if you already know, that you're ready to jump in. If not, try to understand your users a little bit better and see which specific channels they live on. So that way you can decide which channels to go after. But yeah, let's say we know our target audience and we want to go into podcasting. So do you have any specific questions of how to generate users? Kathleen: I think there's probably a lot. I mean obviously, I spend a lot of time with podcasting. But there's probably a lot of people out there who either don't have a podcast or haven't been a guest on a podcast. They might listen to them. So if they're thinking okay, podcasting. Can you break down how do you do that? How do you go about getting on podcasts and building that strategy for which podcasts you want to be on, etc? Martin: Sure. So I'll break it down into three different ways you can take advantage of podcasts. One you mentioned is starting your own podcast, whether that's daily or weekly. Or it's in a podcast with just you where you have guests every single week. So that's one channel you can definitely pursue. It's a lot more work. It can be a great longterm strategy though. I think for a lot of people starting out, it's easier to do number two, which is being a guest on a podcast. Or number three, which is sponsoring a podcast. So being a guest is essentially trying to find a podcast within your niche. So where are your target customers? What are they possibly listening to? And trying to build a relationship with hosts, reaching out and seeing if you can provide value to the host. Number three with sponsoring podcasts would be paying a set amount of money, whether it's $50 to thousands of dollars depending on the podcast audience size. And having a sponsored message. Let's say you're Calm. They're an app that helps people with meditation. They might sponsor the Tim Ferriss podcast, pay him a few thousand dollars, and he'll give a one to two minute shout out with a promo code to try out their app and get users that way. Kathleen: So if somebody wants to reach out to a podcast host about coming on, any tips or tricks on A, how to do that correctly? And B, any advice on what kind of expectations they should have as far as how likely it is that they'll get a response? Martin: Yeah. So first when looking at podcasts, you want to see what kind of audience they might have, what kind of reach. Different metrics I would look at is how many episodes do they have on say, Apple Podcasts? How long have they been going for? Is the podcast brand new just getting started or have they been around for a year or several years? What kind of guests do they have on the show? Would you fit a similar profile of these guests? It's unlikely get onto The Tim Ferriss Show, for example, starting out. But there's hundreds, if not tens of thousands of smaller podcasts that you can start with, build your way up and your reputation, and eventually get onto larger podcasts. So I think it starts with really evaluating the podcasts themselves and making a short list of say 10 to 20 to start. After that, it's looking at how can you get in touch with the host. Some podcasts will have a dedicated website with a page that says contact us, or if you want to be featured as a guest, fill out this form. That's great. If not, you may need to do a little bit of digging to find the email. Or say Twitter, social media handles of the host. And make your pitch. And with the pitch, it's really about trying to see how you can add value to the host and their audience. And that can be as simple as sending out a tweet or sending out an email with a little bit more information about yourself. Kathleen: Great. And you're a guest right now on this podcast and you've done this with other podcasts. What do you look to get out of it? Obviously people will listen. But in terms of either traffic to the site or leads, how do you set goals for your involvement in things like this? Martin: Yeah. So when you're a guest on a podcast, I think a common misconception is you want to be selling your audience on your services. I'd say the best advice is try to provide as much value as you can to the audience. It's similar to other types of content marketing. If you can provide value to listeners, they'll often come back and provide value back to you. So being on a podcast after you, just talk about general topics and provide value. At the end, you can usually give a shout out to your website. Or if you have a special promotion or offer for the audience, say you might be an eCommerce store, or like the Calm app. You're selling meditation services. Maybe your audience can get 20% off by using a specific promo code from that podcast. So there's definitely a way to acquire users at the end. And if you have Google analytics set up, you can track where those users are coming from. Or with different promo codes, you can also see how much of that traffic is coming from the podcast. Kathleen: Yeah. And is there any such thing as how small is too small with podcasts? I know it's hard to really nail down what listenership a podcast has, but how do you think about that? Martin: Yeah, it is something you definitely need to consider when looking at podcasts. The most obvious way is try to find podcasts that have been around for maybe a year. They have a few dozen Google reviews. And then it's likely you'll get more traffic to serve more viewers. But on the opposite side, if you find like a brand new podcast. They might just be starting out, but it looks like it has a lot of potential. There is value in being one of the first guests on their podcasts. A lot of the times if people listen to a podcast, they like it. They might download all the episodes. If you're on one of the first episodes, you can get perpetual traffic for once or years to come just by getting in early on that podcast. Kathleen: That's so true. It's like the Netflix phenomenon where people, I just discovered the show Freaks and Geeks, which was on a million years ago. And I'm currently binging it, starting from episode one. And I mean, it's like years and years after the show came out. But you're totally right. It's that habit that we've gotten into with places like Netflix and Hulu now. We're trained to find new things and start from the beginning, and binge right through it. So that's interesting. And then you talked about podcast sponsorships. How do you approach that in terms of identifying the right podcasts and expectations in terms of what you should spend and the results you should get? Martin: Yeah. So it's, honestly the process is very similar. When you're looking at sponsoring podcasts. The types of podcasts you're going after generally will be a little bit larger. So a lot of brands or companies, they might go after ones that have at least a few thousand or 10,000 viewers on every audience. Or sorry, on every episode. And usually, charging for podcast sponsorship. It's based on a CPM, so it's a cost per thousand impressions. You'll usually be given a rate. You might have to negotiate one-on-one with a podcast host. Say it's $20 per thousand viewers, or it might be $50. The rates can vary a lot in the industry. But overall, you're still looking for which podcasts have a larger audience and which audiences are relevant to you. And then a lot of that is just testing. You might allocate sponsorship for 10 different podcasts, see how they perform. If there's one that performs really well for you, you can go back to them and sponsor future episodes. Or you might find a specific niche of maybe self-help people. Or, you find the niches that are resonating with your audience and you try to find similar podcasts within that niche. Kathleen: Yeah. So we've covered the topic of podcasts. What are some other strategies you've used to drive organic traffic in those early days? Referrals, I guess would be the other category. Martin: Yeah, great question. So I think a lot of people starting out with organic, they really think heavily about SEO and how can they rank for top keywords in their niche. I actually think that's very difficult to do when you're a brand new company. In many niches it's very competitive for keywords. And it might take you years to show up in the top of Google search results. A great way to start getting traffic earlier organically is through guest posting. So guest posting usually involves reaching out to recognize websites in your space. Say for me on martinochwat.com, I give digital marketing tips for small business owners. So I would look for high domain authority websites. Let's say you have social media today. You have even larger sites like entrepreneur.com. And a lot of it is trying to reach out to those sites to do a guest post where you're essentially writing a blog post or a piece of content for free on the website. And in return, you get a link back to your site. And because these websites are so large and they get so much traffic off their posts, you can generate a lot of traffic through that guest post. And you might even be able to get it to rank highly in Google, which will just continue to give you longterm organic traffic over time. Kathleen: Now when you say high domain authority, is there a certain number that you're shooting for when you evaluate what sites that you would spend your time to create guest posts for? Martin: Yeah. So I think it depends where you are. If you're starting out as a small business, it's okay to start with smaller domain authority sites. Let's say they might just have a couple, like 10,000 monthly visitors. A domain authority of 30 to 50. It's okay to get started. Often, you need to build your reputation as a business or as a brand. So if you can get a few small wins with different guests posts, you can then leverage those to get larger guests posts. So it's unlikely I could go to as a new brand to like Forbes and say, "Hey, let me guest post for you." You don't have anything to show. But if you've done a few dozen guest posts on smaller sites and then on mid tier sites, that might be a domain authority, like 50 to 70. Eventually, you can work your way up into being an industry expert or a leading brand in your space. And then that opens up a lot opportunities to get the very best websites sponsoring your content and allowing you to guest post. Kathleen: Got it. All right, so podcasts, check. Guest posts, check. What else on that organic side? Martin: Yeah, so video's a great one too. It's really hot these days. And the great thing about video is it's a little bit, it's less competitive than blogging. So with blogs, it's really easy for anyone to start a blog. I think there's a stat, Neil Patel said there's almost a billion new blog posts that come out every single day. It's really hard to stand out in a crowded market. With video, it's obviously more work to get started. But that work creates a barrier to entry in the market. So by creating videos, you can start say a YouTube channel. Or you can even start posting videos on your social media. Like if you use Instagram, they have IGTV now, which they're really heavily promoting. So you can get a lot of views or even videos on channels like LinkedIn. And just starting to create content that resonates with your audience I think is a great way to connect and start building organic traffic through different channels. It might show up initially on search results in YouTube, or it might show up on social media. But over time, you can build up an audience there and also have that rank in Google. Kathleen: So one thing I'm curious about with regards to this, and I've been thinking a lot about this for my own marketing strategy. How important, if that's the approach you're going to take in the early days, how important is it to focus on the personal brands of the people involved with your company versus promoting the corporate brand? Because it seems to me that you kind of said it earlier. If you're a company that doesn't really have much of a track record, it's easier to open doors with a personal brand than it is with a corporate brand. Martin: Yeah, it's a great point. So I think a lot of it will be business dependent. Starting out any new business, whether you're a B2B or B2C, you won't have much of a track record. If one of the members of your team might have some, a larger following on LinkedIn or different social media channels, you can leverage their personal brand to amplify the company's brand. So let's say you're just an eCommerce store. You can still have your founders speaking on different podcasts for example, or making videos that just provide value to people in the niche. And then over time, as you start to build up more background and more credibility for your brand, I think it's important to shift resources towards brand building. Really a lot of value in many businesses comes from the brand. When you look at big brands like Nike. Starting out, Phil Knight was very important to that brand. But today, Nike continues to live on even without its founder. So it is a great way with personal branding to get started, but you do want to make sure you shift those resources to the company's brand over time. Kathleen: Yeah. Now I guess one other topic we haven't talked about, which I would say bridges the organic and paid categories is PR. And I've heard different viewpoints on PR in early stages. And I'm curious to hear where you think it fits in a strategy like this, or if it fits. Martin: So I think PR is a great strategy. It definitely fits for most businesses. But the way you will approach PR might be different. So one, a lot of people when they think PR, they think of a PR agency. Hiring an agency might cost you 5,000 to $50,000 a month on a retainer starting out. For a lot of businesses, they simply don't have the resources to do that. So there are many ways to pursue PR. Just do it yourself. And often, that involves building relationships with reporters or people of influence in your niche. And once you build a relationship, whether that's starting with liking their posts on Twitter, retweeting, sharing some other content with your following. You can often start pitching them to get your website or your brand onto the news. And PR can take really a lot of forms. It doesn't have to be getting featured on Forbes, or TechCrunch, or any of these big publications. It can be local PR. It's often easy to get started with, say you're based in a specific city or there's a town you grew up in. Like I grew up in Toronto. It'd be much easier for me to get PR in local Toronto based publications rather than national or international ones. So I think there's a lot of ways you can use PR to get an initial boost, and it doesn't have to be really hard or really expensive to get started. Even with a few resources and a bit of emailing and building relationships, you can start to get publicity and traffic to your site. Kathleen: And in your experience, what do you find you need to have essentially to get promoted? Are you promoting content you've created? What's the basis for asking a reporter to provide editorial coverage of something you've done, that has worked well for you? Martin: Right. So it usually starts with a story. A lot of reporters are looking for something that will be of value to their audience, right? There's a few strategies you could take. Let's say for example, there's a hot topic in the news like sustainability or the fight against plastic right now. If I have my brand Moop and we're creating zero plastic waste products, I don't necessarily have to promote a blog post about that. I can talk about general trends we're seeing in the industry or market insights on how the plastic industry works and how we can find ways to fight plastic. Another thing you can look at is general trends. How is the environment affecting politics or financial markets? So you want to look at what is the audience of the publication you're going after, and what kind of information would they be curious about? And it can just start with giving commentary and value to that audience. And like we said earlier with podcasts, if you can provide value to an audience, later you can have a link to your website where people can come back and they might check out your product or buy your services. Kathleen: Got it. Anything else on the organic side that you think is important? Martin: I'd say those are the main channels to get started with. So we talked about podcasting, video, PR. Blogging, as I mentioned before, it is a very competitive space. I think it can be important for your brand if you commit to doing broad blogging very well. And that usually includes writing original content. So not just rewriting other people's content in different forms, and committing to the strategy longterm. It can be a great way to rank in Google search results, but just know that it is a longterm play. You might not see a lot of traffic coming from that until many years down the line. But if you do invest in it today, you'll eventually reap the rewards down the line. Driving paid traffic Kathleen: Yeah, it makes sense. All right. Shifting gears to paid. So early stage, probably don't have a ton of money. There's a lot of options out there with paid media, pay-per-click advertising. How do you get started? How much should you spend? What kind of results should you expect? Martin: Great, great question. So paid can be a bit scary for people starting out. Just because there's so many different channels, you're not sure what it's going to resonate with your audience. So a lot of it starts with going back to the audience first and trying to see where does my audience exist? So for example, I was helping launch this eCommerce brand called Lilac and they were selling swimwear. So we found that a lot of their audience exists on Instagram. They might look at pictures of clothing or swimwear, make a quick impulse decision, see how it's worn on other consumers. And then go to the website and make a purchase. So if you can first try to narrow it down to where your audience might exist. Whether that's on Instagram, on Google, Twitter, Facebook, that's a great first starting point. And then the second important thing with paid ads is a lot of it has to do with testing. So testing means creating ads or content to share on different social media channels, and see how it performs. So you might run say an ad for swimwear against an audience of females, 18 to 34 on Facebook. And you might test different audiences. So maybe there's beach goers, maybe there's travelers, maybe there's fashionistas. It's really trying to narrow down, what audience on that platform is going to resonate with your ads? And then testing different types of copy, and images, and videos that might help them resonate. Kathleen: Is there any particular amount that you think someone should be prepared to spend? I mean earlier, you mentioned you can do little tests for as little as $50 to $100. I've heard other people say depending upon the platform, you shouldn't bother if you're not spending a couple thousand. Do you have any rules of thumb you go by? Martin: Yeah. So I think you don't need a lot of money to get started. There's businesses I've started spending $100 or $200 on a single channel to prove it out. Of course, the more money you spend, the more data you can get. But starting out, you're just trying to get directional feedback. So let's say you could spend $100 on Facebook, 100 on Google, and then maybe 100 on Twitter ads. While you might not have all the data you need, you can get directional feedback seeing okay, we're getting a lot of visitors from Google. We're not really getting any from Twitter. And Facebook, somewhere in the middle. So that helps you narrow down. Let's leave Twitter off for later, and let's focus on Facebook and Google. And then with that small test budget too of you probably are collecting data in your Google analytics of how are people performing on your website? Is your website converting as well? Are the ads they're seeing congruent with what they're seeing on your web pages? So using that small test data, you can really get started. And then I would at that point continue to focus larger and larger amounts of budgets onto your preferred platforms where you see some early success. Kathleen: Okay. And one thing I've been thinking about, I'm curious to hear your take on this, is the importance of getting your site set up properly to lay the groundwork for pay-per-click. And what I mean by that is making sure you have different tracking pixels installed. Giving them some time to build up some history. Do you have any thoughts on that? What tracking pixels should be on your site, and how long should they sit there before you try to do anything with them, that sort of thing? Martin: Yep. Great question. So when starting with paid, usually each channel has its own pixel. If you start with Facebook for example, they'll have the Facebook pixel. Google will have its conversion tracking codes. It's always best practice to set up those pixels and codes as early as possible, ideally before you start running any traffic. The reason being the pixels usually help these platforms to spend the ad dollars more efficiently, right? You're essentially sending data back to say, Facebook or Google. And they're able to see from your website visitors, what kind of people are visiting your website, how are they interacting with it, and which ones are converting? And that will help you drive lower ad costs across the specific platforms. And then I'd say in addition to the main pixels you can set up with each social media network or paid channel, there are other pixels you could set up for retargeting. There's tools such as, there's Criteo for an example. One that does retargeting across lots of different channels. Kathleen: Wait, what was that one? Martin: Criteo. Kathleen: Can you spell that for me? Martin: Yeah. So it's C-R-I-T-E-O. Kathleen: Okay. Martin: It's a competitor to AdRoll. You might've heard of AdRoll before. Basically these channels look if someone visits your website, maybe they performed an action and then they left. You can re-target them with ads across different channels. So here's an example. Let's say you are running an ad on LinkedIn. I came to your website, checked out some content, and I left. If you have the Criteo or AdRoll pixel set up, I might later go read an article on Forbes and there'll be an ad showing up again for your website. Or I might go to see, even go scroll through Facebook and there's again a retargeting ad for your website. So there's a few different platforms you can use that let you re-target across all types of channels, no matter where the visitor is on the internet. And also with those, the earlier you can set it up on your website, the sooner they get data, and the better those ads are going to perform. Martin's results Kathleen: Okay, great. So I would love to hear from you now. We've covered the gamut of organic and paid. I would love it if you could talk a little bit about your experience doing this, and what kind of results you've seen, how quickly you've seen them. Do you have any examples you can share with that? Martin: Yeah, definitely. So usually with organic, it will take you a bit more time to see traffic compared to paid. So I'll start with an example of paid. So earlier, I mentioned brand Lilac I was working on selling swimwear. So we looked at our target audience, found that Instagram's the right channel. Started running ads on Instagram. Starting out, we created some say images and videos of content. If you're an eCommerce store, it's pretty simple. You can just show images of your product. If you're a B2B business, you might need to run more video ads explaining your product. But regardless, in our case we'd run several different images and then against several different audiences. So as I mentioned before, it's mostly younger females. We try different targeting groups and see which targeting and which images resonate together. After some initial testing, say a few hundred dollars, we found that one specific audience was resonating well. And this was fashionistas. So we know that fashionistas 18 to 34 female are doing well. And we found that one or two images or one or two specific swimwear products were also having the lowest ad cost. So at that point, what we would do is double down on what's working, right? If you have creative that's working and an audience that's working, try slightly different creative of the same product. So we might show a different image of that same swimsuit. And we might try to tweak the copy a little bit. Instead of saying, "Hey, new website. Check out our swimwear brand." We would say swimwear brand that's ethically sourced, or sustainable, or promote some of the other features of the product. And essentially by doing tweaking and doubling down on what's working, over time you can get your ad costs to continue to go lower. And once you have a lower ad cost, you could scale, right? Because if you're paying less per user or per purchaser, you can invest more money onto that platform. And it's just a snowball effect that compounds over time. Kathleen: Great. And what about any examples of organic growth? I know you said it takes longer, but how long? Martin: So organic, it can take a while to see large amounts of traffic. But to see small traffic, it doesn't have to take that long. So for example on my site, martinochwat.com. Again, I'm giving digital marketing tips for small businesses. I started guest posting on dozens of different websites. Probably within my second month, I got a feature on Content Marketing Institute. And from that site, the article went pretty viral, it got almost a thousand shares. And even today, I'm still getting five to 10 visitors every single day coming from that article. So it can take a while to like find more guest posts similar to that one that can compound. But I think with guest posting especially, it's really great way to get longterm traffic. If you want to get more short term quick wins, I think podcast guesting is a great way to do it. Or getting featured with anyone else who already has an existing audience and tapping into that audience to get users to your website. Kathleen's two questions Kathleen: Yeah, absolutely. So interesting. Thank you for sharing those examples. Now, there's two questions I always ask all of my guests. And I'd love to hear what you have to say. The first one is, we talk a lot about inbound marketing on this podcast. So company or individual, is there someone you think is really knocking it out of the park with inbound marketing these days? Martin: Yeah, great question. So inbound marketing, it is pretty competitive. One company I really look to is Hootsuite. And Hootsuite essentially, if you don't know them, they're a platform that helps you schedule social media content. So if you're posting on Facebook and Google, or sorry, Facebook, and Twitter, and LinkedIn, you can schedule a post ahead of time to manage your content there. So they have a really great blog. They do video. And with their blog specifically, they generate content all the time about teaching people how to do social media marketing better. So a lot of small businesses will be looking at that content. They're very in depth guides. And just by continuing to publish really great articles and blog posts over time, they have been able to amass tens of thousands of users and really become an industry expert in at least the digital marketing space. Kathleen: I love Hootsuite. I do use it for myself. What about, everything's changing so quickly. Digital is, as soon as you feel like you've mastered it, there's some big algorithm change, or one of the social media platforms changes the rules of the game. How do you stay updated? Martin: Yeah, so there's again, few good resources I like to follow. A popular one on the more organic content site is Neil Patel. Usually at neilpatel.com, he'll post a lot of updates about changes in say the Google algorithm or how to work with podcast guesting. He goes not just blog posts, but videos. And you can follow him on all the social channels. He's a really great resource for that side. I also like Unbounce. I think, they're basically a landing page building tool. But similar to Hootsuite, they have a great blog that focuses on not just social media, but also how can you make changes to your website and improve it. So I think those are two great examples. The third channel I'd like to add is Twitter. So I often follow people in the space that are knowledgeable. For example, Rand Fishkin, creator of Moz. He gives great tips on SEO. There's Noah Kagan that gives a lot of great digital marketing tips. So it might be more specific to which part of marketing you're focusing on. But there's a lot of great influencers on Twitter that are posting regular updates and content that can provide a lot of value. Kathleen: Yeah, I love Rand Fishkin. And he is a great example I think of what you talked about earlier. He has a new company SparkToro. And you mentioned if you're going to blog, commit to doing it regularly and really write great content. I think that's exactly what he is doing over at SparkToro. He doesn't write a huge volume of blogs. But when he writes something, it is always worth reading. It's really good content and nobody knows more about SEO and building up domain authority than Rand, so totally agree with you on that. How to connect with Martin Great. Well if somebody has questions, wants to learn more, or reach out to you, what is the best way for them to find you and connect with you online? Martin: Sure, yeah. You can find me on Twitter. If you search Martin Ochwat, I show up there. Usually number one. Same on LinkedIn, very active on LinkedIn. And I'm often just sharing content and helpful advice on my website martinochwat.com. So any of those channels are great to reach out to me. You know what to do next... Kathleen: Great. Well, thank you so much for joining us. This was really interesting and I love hearing how somebody else is tackling the same challenge that I'm facing right now. So I appreciate you sharing your story. If you are listening and you learn something new or you like what you heard, of course I would love it if you would leave the podcast a five star review on Apple Podcasts or the platform of your choice. That's how we get found. That's how we get traffic. So please take a moment and do that, especially if you're a loyal listener. And, if you know somebody else who's doing kick ass inbound marketing work, please tweet me @workmommywork, because I would love to interview them. That's it for this week. Thank you so much, Martin. Martin: Yeah, thank you Kathleen. I've had a great time today. Kathleen: Great having you.

What does it take to scale your ecommerce business so that you can have long term success? We talk to expert Martin Ochwat to find out. Martin Ochwat is a Growth Marketer and Serial Entrepreneur. He has built several 7-figure eCommerce businesses from the ground up and is working on a zero plastic waste company Moop (www.getmoop.com). Martin previously worked in Silicon Valley for a leading gaming company. There, he helped manage an aggressive >$100 Million annual Facebook ad budget. Martin also holds a patent in predictive modeling related to ad buying. After leaving the corporate world, Martin traveled to 30 countries in over 2 years. He advises business leaders and enjoys helping people in all aspects of digital marketing & eCommerce.

He has built several 7-figure eCommerce businesses from the ground up and is working on a zero plastic waste company Moop. Martin previously worked in Silicon Valley for a leading gaming company.There, he helped manage an aggressive >$100 Million annual Facebook ad budget. Martin also holds a patent in predictive modeling related to ad buying. After leaving the corporate world, Martin traveled to 30 countries in over 2 years. He advises business leaders and enjoys helping people in all aspects of digital marketing & eCommerce at www.Martinochwat.com.Blog for digital marketing tips: martinochwat.comZero waste startup Moop: getmoop.comConnect on social:https://www.linkedin.com/in/martinochwat/Influential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

He has built several 7-figure eCommerce businesses from the ground up and is working on a zero plastic waste company Moop. Martin previously worked in Silicon Valley for a leading gaming company.There, he helped manage an aggressive >$100 Million annual Facebook ad budget. Martin also holds a patent in predictive modeling related to ad buying. After leaving the corporate world, Martin traveled to 30 countries in over 2 years. He advises business leaders and enjoys helping people in all aspects of digital marketing & eCommerce at www.Martinochwat.com.Blog for digital marketing tips: martinochwat.comZero waste startup Moop: getmoop.comConnect on social:https://www.linkedin.com/in/martinochwat/Influential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

He has built several 7-figure eCommerce businesses from the ground up and is working on a zero plastic waste company Moop. Martin previously worked in Silicon Valley for a leading gaming company.There, he helped manage an aggressive >$100 Million annual Facebook ad budget. Martin also holds a patent in predictive modeling related to ad buying. After leaving the corporate world, Martin traveled to 30 countries in over 2 years. He advises business leaders and enjoys helping people in all aspects of digital marketing & eCommerce at www.Martinochwat.com.Blog for digital marketing tips: martinochwat.comZero waste startup Moop: getmoop.comConnect on social:https://www.linkedin.com/in/martinochwat/Influential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

We discuss names for the lady garden and the age old question, do you only buy bread for someone you're flirting with? PS. Sam got SO much wrong in this episode, the Vietnam average age stat is actually 22 and Lady Gaga spoke nothing of moops in her song 'Bad Romance'.

This episode gets pretty wacky.  Joined by Moop Flipinboo, Justin Yount, and Hunter Mullen.  Featuring: *KÖMMAND (Washington) *GLUTTON FOR PUNISHMENT (Minnesota) *ETERNAL REST (Australia) *OUTSIDE THE MURDER (Minnesota) beers today were: Belgian red / New Glarus Brewing Evan’s Gate scotch / Powderhaus Brew 

"MOOP" (Matter Out Of Place) is the 2nd film from director Arin Crumley. His first film "Four Eyed Monsters" with Susan Buice was a breakout indie film hit in 2005, nominated for 2 Film Independent Spirit Awards. Hosted by Carlos Aguilar & Conor Holt. Music by Kevin McLeod at www.incompetech.com

This episode hosted by Tech Support and Left Out talks about the principle of LNT (Leave No Trace), and MOOP… matter out of place. In this show, techy and lefty reviews the moop map of 2018 burning seed and discuss how and why this tenet is important to our community.  http://burningseed.com/ten-principles/the-moop-map-for-seed-2018-is-here/ Subscribe, follow, or email us if you have any comments, suggestions, queries or want to be on the podcast: https://strangefrequency.podbean.com Email: strangefrequencypodcast@gmail.com Red Earth Radio: www.facebook.com/RedEarthRadioFM Checkout our other burner family podcasts:Burner Podcast: http://www.burnerpodcast.comInto The Fire: https://intothefirebm.comShouting Fire: https://shoutingfire.comAccuracy Third: https://accuracythird.comAlkaline: http://www.burnerpodcast.com/alkaline.htmlhttps://soundcloud.com/burnerpodcast/sets/alkaline The 10 Principles of Burning Manhttps://burningman.org/culture/philosophical-center/10-principles/ This podcast was recorded back in February, 2019.        

Deze week gaat Rens het gesprek aan met Jelle Prins. Jelle bouwde als student in 2009 het eerste prototype voor de ridesharing gigant Uber, startte vervolgens de succesvolle app agency Moop in Nederland en verkocht deze na een paar jaar aan Uber. Inmiddels leidt hij als Senior Design Manager het Uber design team in Amsterdam. In deze aflevering hebben we het over zijn ervaringen in Amerika, prototyping, het begin van de iPhone, onderwijs en de toekomst van vervoer.

The idea for the Museum of Ordinary People (MOOP) started as an idea. It attracted more and more local people and volunteers who thought it was a good idea. A year later, the museum had been built, telling poignant stories about ordinary people’s lives.Ideas are just ideas until they are turned into actions. And the small actions we take can have huge ripple effects.For MOOP Talk: Action, we were interested in ideas that take flight, what can block people from taking action and how to overcome it. We had four amazing speakers who took action and brought positive change to Brighton’s community.The speakers were:Tim Holtam, founder and director of Brighton Table Tennis Club - 00:08:26Jacob Berkson, founder of Thousand 4 £1000 - 00:23:56Liz and Maddocks from activist group #LWithTheT - 00:41:22After hearing from the speakers, we hosted a group brainstorming session for ideas that each of us could turn into actions.If you’d like to take action and get involved with or support the Museum of Ordinary People (MOOP) we’d love to hear from you: museumofordinarypeople@gmail.com

MOOP Talk: MuseumThe Museum of Ordinary People (MOOP) is a pop up museum that champions the magic and mundanity of everyday life. We celebrate the ripples people leave behind. We want to challenge existing paradigms and rewrite the history books.The idea of MOOP Talks is to explore themes that resonate with us and what we do.MOOP Talk: Museum was a way of exploring how museums are evolving, and how they are being challenged and disrupted. The idea was to foster discussion between existing spaces. We were interested in the definition of a museum itself, emotional resonance, connection and representation, voices (who’s speaking, and who has a voice), the future, belonging and participation.The speakers were:• Richard Martin, curator of public programmes at The Tate - 00:00:00• Edith Ojo, Freelance Arts Consultant and Tshepo Skwambane, Community Advocate and Facilitator - both speaking about co-creating the “Fashioning Africa” project at the Brighton Museum and Art Gallery - 00:19:38• EJ Scott, founder and curator of the Museum of Transology - 00:44:55We hope you enjoy! Our next talk, MOOP Talk: Action takes place in Brighton on October 1st - tickets here: https://www.eventbrite.com/e/moop-talk-action-tickets-50062797174

On this episode of Outlandish we explore groups of individuals raising awareness on public lands and social issues at the same time.

In this episode of Gamechangers, Savannah talks to Wendy Downs, the woman behind the accessory brand Moop. Designed and fully manufactured, from start to finish, in their downtown Pittsburgh studio, Moop bags are handmade from waxed canvas and leather and are the epitome of small batch manufacturing done right. Wendy talks about how she evolved her brand from a small Etsy shop where she made one bag at a time, to the powerhouse company it is today, by creating and implementing systems without sacrificing an ounce of the attention to detail and gorgeous quality that her customers are used to. She talks about her business model, her marketing strategies and how she practices “conscientious decision making” on the regular. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: “The Gamechangers Mastermind” Follow along on Instagram: @savannahhayesstudio Check out the Shownotes: savannahhayes.com/gamechangers

Wendy Downs is an artist who learned to be an entrepreneur. Her company, Moop, was founded in 2007 in western Massachusetts. She has since moved to Pittsburgh, where her small team design and manufactures every waxed canvas bag.   In a 35-minute conversation, we cover her expertise in e-commerce, design, small batch manufacturing, and textile manufacturing.   Never miss one of our best episodes by subscribing to the newsletter.   Wendy’s Challenge; Find the thing you love and exercise it.   Connect with Wendy Instagram Facebook Twitter Website   Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition   If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram   If you liked this interview, check out episode 295 with Nisha Blackwell where we discuss making bow ties by hand, reusing fabric, and learning to market on Instagram. Subscribe on iTunes | Stitcher | Overcast | PodBay

Moop has some monsters and he's mashing them up. What happens when those monsters find their way into a Munchkin game? Show your thanks to Major Spoilers for this episode by becoming a Major Spoilers Patron at Patreon.com/MajorSpoilers. It will help ensure Munchkin Land continues far into the future! Contact us at podcast@majorspoilers.com MOOP'S MONSTER MASHUP The marvelous magician Moop is mashing up monsters to meet the marauding munchkins. He's created bizarre new animals such as the Owligator and Kangarooster! But the heroes can fight back with their own mixed-up weapons, including Sockodiles and the Beaver Cleaver. This Munchkin is the craziest ever . . . but it's still Munchkin, so the first player to Level 10 wins! Moop's Monster Mashup is a stand-alone game, but can also be combined with Munchkin or any of the Munchkin games.

Moop has some monsters and he's mashing them up. What happens when those monsters find their way into a Munchkin game? Show your thanks to Major Spoilers for this episode by becoming a Major Spoilers Patron at Patreon.com/MajorSpoilers. It will help ensure Munchkin Land continues far into the future! Contact us at podcast@majorspoilers.com MOOP'S MONSTER MASHUP The marvelous magician Moop is mashing up monsters to meet the marauding munchkins. He's created bizarre new animals such as the Owligator and Kangarooster! But the heroes can fight back with their own mixed-up weapons, including Sockodiles and the Beaver Cleaver. This Munchkin is the craziest ever . . . but it's still Munchkin, so the first player to Level 10 wins! Moop's Monster Mashup is a stand-alone game, but can also be combined with Munchkin or any of the Munchkin games.

Ons makkelijk volgen: http://appelsenperenshow.nl/volg-ons/ Dagelijkse updates via https://twitter.com/enbananen Onderwerpen: De Tesla experience Reinier heeft eindelijk Her gezien Ons 100ste aflevering event Sony hack Real vs. Apple en de iPod 1 Kindle Voyage Yota telefoon met dubbel display Moop overgenomen door Uber Tiny satellites show us the Earth as it changes in near-real-time Cinema space tribute Amazon’s robotic fulfillment army Kottke over Star Wars VII Filmjaar 2015 Star Wars VII James Bond 24: Spectre Avengers 2: Age of Ultron Mad Max: Fury Road Jurassic World Boek: Superintelligence: Paths, Dangers, Strategies Nick Bostrom Says We Should Trust Our Future Robot Overlords Chippie in je hoofd Wakie Dankwoord Grote dank aan de vrienden van Appels en Peren: Soundcloud voor de bandbreedte, Nozzman voor het coverartwork en Clublime voor de introjingle.

Wendy Downs founded Moop in early 2007.  Moop specializes in waxed canvas bags for men and women. Every bag is designed and manufactured, start to finish, in her Pittsburgh studio.  She spends her days designing and manufacturing bags, talking about tiny business and the importance of making things from scratch.

if(typeof(jQuery)=="function"){(function($){$.fn.fitVids=function(){}})(jQuery)};jwplayer('jwplayer-135').setup({"aspectratio":"16:9","width":"100%","primary":"html5","image":"https://cdn.onemorething.nl/uploads//image_selector/317.png","file":"https://www.youtube.com/v/858IkQ9jBCc?rel=0"}); Abonneer je gratis op OMT LIVE in iTunes Bekijk de voor- en nabeschouwing terug van de OMT Keynote Party rond de aankondigingen van Apple afgelopen dinsdag. Lucas en Jan David praten over de verwachtingen en uitkomsten met Steven Bakker, CEO van de BAS Group – moedermaatschappij van Dixons, Mycom én sinds kort iCentre – en Jelle Prins, eigenaar van Moop en veteraan aan de OMT-tafel. meer… The post OMT Keynote Party: de voor- en nabeschouwing appeared first on One More Thing.

Happy Burning Man New Year (BMNY)! Given the energy so many of our communities contribute to make Burning Man the event it is, we could use our own calendar year (particularly if it came with additional vacation days for Burners!). Like most year ends, a dose of not-too-serious reflection in our case can be a good exercise. SpaceCowboys on-playa this year did some different things…since we reckoned “Wednesday is the new Friday”, “Orange is the new Black”, and “Breaks is the new Breaks”, we moved the timing of our annual Hoe Down to Wed. We also shifted the location to the deepest in the playa it has ever been. Based on the 1,000+ people and ~35 mobile art cars/pieces that joined in the shenanigans over the course of the night, we were simply delighted to see so many friends and communities join us ‘out there’. We promise to have even more crazy stuff like this year’s sushi, pork, beer from Denver, and so on next year. If anyone can find the SpaceCowboys a good deal on a mechanical bull or bungee bull, please contact DJ Shissla on FaceBook. Most importantly, we look forward to more of all of you J. Speaking of you kick-ass Hoe Down attendees, the SpaceCowboys drank a special Table Shot (long story) of Jameson to you at the end of the Hoe Down - because you were so dang professional with MOOP. We’ve never seen a cleaner playa post-Hoe Down, all thanks to you sexy, holdin’-it-down burners we’re so happy to call friends. Now, on to the music! The first recording from the SpaceCowboys 2013 Black Rock Hoe Down comes to you courtesy of Shissla/Shizzy (or whatever you wanna call him, really). Keep an ear out on the RipeCast in the coming weeks for more rocking sets from SpaceCowboy DJs and our cadre of guests on playa. Oh, and Happy BMNY 2013 from the SpaceCowboys to all of you! Shissla can be reached by email at jshiss [at] hotmail [dot] com