Podcast appearances and mentions of pete russell

Pete Russell used his experience in the food industry to design Ooooby, a sales platform for farmers to sell directly to the public. Their goal is to put local, ecologically sound growers back at the heart of the food system. Ooooby integrates all the apps one would use to build an online farm store into their software to simplify the process for farmers and offer a seamless experience for the customer.The platform has been available in Australia, New Zealand and the UK and is now becoming available in North America. One of the ways they keep the platform true to its values is by steward ownership- where the people who work for the company and the users all have buy-in. Learn how it works in this week's podcast interview! Connect With Guest:Website: www.ooooby.comInstagram: @oooobyhq Podcast Sponsors:Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: There are a lot of farm sales platforms out there, but there's only one that's cooperatively owned by farmers. That's GrownBy — your all-in-one solution to simplify farm sales. From start-up market farms to complex and scaled-up CSAs, GrownBy makes online farm sales easy and affordable; setting up your shop is free, and you only pay when you sell. Join over 900 farms who have already signed up for GrownBy, and you're eligible to join the co-op and become a member-owner after your first sale. Visit grownby.com to get started.Farmhand is the only ready-to-ride assistant made by and for farmers. Through a simple text or email to Farmhand, you can offload admin tasks, automate your CSA, update your website, and sell more to your customers. Learn more and take one of our many time-saving tasks for a test drive to see firsthand how Farmhand can help you earn more, and work less at farmhand.partners/gfm.Bootstrap Farmer offers a complete range of growing supplies including heat mats, ground cover, frost blankets, silage tarps, irrigation, and trellising. They also make all-metal, all-inclusive greenhouse kits, constructed of steel made in the USA and fabricated in Texas. Their heavy-duty, Midwest-made propagation and microgreens trays will last for years and are available in a full spectrum of colors. For all that plus experienced support for everything they sell, check out Bootstrap Farmer at bootstrapfarmer.com. Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial

Today we welcome Pete Russell onto the R2Kast. Pete is the founder of Ooooby (Out of Our Own Backyards), a revolutionary platform that connects consumers with local food producers. He shares the journey behind Ooooby, highlighting how the platform supports small-scale farmers and promotes sustainable, community-driven food systems.

Show NotesIn this episode of Talking Technology with ATLIS, Pete Russell, CEO of August Schools, discusses with co-hosts the challenges and benefits of integrating technology in independent schools with. The conversation delves into the complexities of managing sensitive data in school support systems, emphasizing the need for secure transparency and the balance between privacy and providing necessary context for student support. Pete offers best practices for IT leaders, stressing the importance of written security processes and understanding the content areas they serve. The conversation also touches on the startup mentality, emphasizing measurable goals and agile practices to manage resources effectively.ResourcesAugust SchoolsAugust Schools blogFamily Educational Rights and Privacy Act (FERPA)Health Insurance Portability and Accountability Act (HIPPA)Children's Online Privacy Protection Rule (COPPA)Jira, project management software

In this episode we chat with Pete Russell, the inspiring founder of Ooooby (Out of Our Own Backyards), a platform revolutionising the way we source food by connecting small-scale, local food producers directly with consumers. Pete's mission is to make fresh, locally-grown produce easily accessible while supporting sustainable, regenerative farming practices. With a background in food distribution and a passion for creating a more equitable food system, Pete has grown Ooooby into a global movement that champions the benefits of local food economies and community resilience.Join us as Pete shares his journey from his early days in the food industry to founding Ooooby, his vision for a sustainable food future, and the challenges and triumphs he's experienced along the way. Whether you're passionate about local food, interested in sustainability, or curious about innovative business models, this episode is packed with insights you won't want to miss!Lots of love,Dave & SteveDISCOUNT CODES & SPONSORS:Namawell Juicers are AMAZING! They have absolutely revolutionised the juicing game. We have an exclusive 10% Enter the code HAPPYPEAR10LINK: https://namawell.com/collections/juicers/products/nama-j2-cold-press-juicer?ref=thehappypearVIVOBAREFOOT: Vivobarefoot Footwear have given our listeners an exclusive 2O% discount and if you buy now you also get free access to their incredible course showcasing some of the biggest names in the health and wellness space.Enter the code HP2OLINK: https://www.vivobarefoot.com/uk/the-happy-pearTHE WHOLE HEALTH TRIBE - Join the communityLINK: https://eu1.hubs.ly/H0bmqxd0 THE HAPPY PEAR RECIPE CLUB - Blending health and happiness through a range of over 600 delicious plant-based recipes. LINK: https://eu1.hubs.ly/H0bmqss0 Sign up to our Newsletter, for updates on our latest recipes, events and news. LINK: https://share-eu1.hsforms.com/1hKXaawjoQOONmJe4EXkCdwf92pyProduced by Sean Cahill & Sara Fawsitt Hosted on Acast. See acast.com/privacy for more information.

Pete Russell was running a 12m dollar-a-year food company when, suddenly, he had a “road to Damascus” moment.  Pete realised that he was a part of a broken food system that was loaded against small food producers, and he knew that he wanted to be part of the solution rather than the problem. So he launched Ooooby, a platform that connects small food producers directly with consumers, making it easier for people to access locally-grown produce while supporting sustainable farming practices. In this episode of Food Matters, Pete shares the story of leaving the world of mass food production to level the playing field for small scale family farms and artisan food producers.They also talk about: ·       How Pete built a $12m dollar-per-year business in Australia and what it taught him about the global food system.·       The process of change – what drove him to leave it all behind and focus on a system build on fairness and food sustainability. ·       His first encounter with the iphone and why he knew it was to change how we shop forever.·       Why understanding that price and convenience are what people want is key to really changing the food system.·       The highs and lows of building Ooooby, and what the future holds. GIY are proud to align our mission, vision and impact with the United Nations Sustainable Development Goals (SDGs). In response to the urgency of the climate crisis, and in line with the UN Decade of Action, our ambition at GIY is to inspire 100 million people around the world to grow some of their own food by 2030.Join the GIY movement by following our social channels and signing up to our newsletter on GIY.ie 

In this episode, we speak with Pete Russell, founder of Ooooby, an online platform helping growers to increase sales, simplify packing, and optimize deliveries. We go deep into understanding our current food system, exploring how we got here and where we are going. We explore the history of food shopping, shifting consumer behavior post-covid, innovative business models, and why Pete believes we are at the beginning of a new paradigm in our food system.  Ooooby: https://www.ooooby.com/  PLEASE make sure to subscribe to the podcast, download our episodes, and rate them! Your support means the world to us. Thank you! Sponsors ⁠Bootstrap Farmer⁠ ⁠https://www.bootstrapfarmer.com/⁠  ⁠Market Gardener Institute⁠ ⁠https://themarketgardener.com/courses⁠   Use promo code podcast15 for 15% off these select courses: Mastering Greenhouse Production 8 Most Profitable Crops Season Extension Strategies Market Gardening & Organic Farming for Beginners Winter Farming Strategies Timestamps [2:01] Intro [3:06] Pete's mission to put small-scale back at the heart of the food system [6:04] How Ooooby helps farmers sell online / customer shopping experience [11:15] Supply chain deep-dive [14:01] Impact of 2008 financial crisis on the food system [18:01] How the 1990 Australian recession influenced Pete to play outside the system [25:22] How COVID-19 shifted consumer behavior toward online shopping and local food sourcing [35:29] How new tech is allowing small farms to compete with industrial agriculture [43:33] Story of Soul Farm [49:29] How online shopping is bringing a new demographic to local food [54:30] Centralized v. Decentralized food system [56:18] Ooooby's innovative ownership model [1:03:46] Hidden downside of democratic/cooperative business models [1:12:18] How to get started with Ooooby [1:21:40] Ooooby features; automatic packing lists, automatic delivery routes, online shop front etc. [1:28:22] Society is at a turning point, have we gone too far? [1:31:10] Concept of 'home' and its deeper societal meaning [1:34:49] The Sovereign Individual by James Dale Davidson & Lord William Rees-Mogg [1:35:50] Importance of family Links/Resources Market Gardener Institute:  https://themarketgardener.com/  Masterclass:  https://themarketgardener.com/courses/the-market-gardener-masterclass/  Newsletter:  https://themarketgardener.com/newsletter Blog:  https://themarketgardener.com/blog  Books: https://themarketgardener.com/books Growers & Co: https://growers.co/ Heirloom: https://heirloom.ag/ The Old Mill: https://www.espaceoldmill.com/en/ Follow Us Website: http://themarketgardener.com  Facebook: http://facebook.com/marketgardenerinstitute  Instagram: http://instagram.com/themarketgardeners  Guest Social Media Links IG: https://www.instagram.com/oooobyhq/  X: https://twitter.com/Ooooby  FB: https://www.facebook.com/oooobyuk/  LinkedIn: https://uk.linkedin.com/company/ooooby  Website: https://www.ooooby.com/ 

-Preparing for the Continental Cup in the old honey hole Cardiff, Wales -All the fun we have had in the Shed and bring your Twix and Kit Kats for Mac and Mosey and a peppermint Aero for Franny -Doing whatever it takes to help the Cardiff Devils since 1992 and still getting to be a part of it -The Cardiff Devils are in great hands with Pete Russell in charge, he is the type of guy you need to win -Denmark, Kazakhstan, Poland all meet to play my Devils in Cardiff, Wales bring your chocolate and earn it

Pete Russell joins Ollie Lloyd on The FoodTalk Show to tell him about his mission to connect small scale farmers with their local consumers. As the founder of Ooooby, an online platform that provides the tools for farmers to manage fruit and veg boxes, he is passionate about finding a way to put customised technology into the hands of farms. Already working with 70 farms and food hubs across the UK, his business is helping growers connect with local communities. He believes passionately that this model has the potential to create new employment opportunities on farms, help people get closer to the food they eat and also provide a new revenue stream for small scale growers.  Episode edited by Stella Gent

This week's episode my guest is Pete Russell, founder of Ooooby, an online platform which matches customers with small scale, local growers. Shopping for food in this way promotes homegrown produce, farm to consumer sales, supports independent growers, helps people to buy local, protects our farming heritage and helps us to move away from the chronically broken food system we currently live under. Listen in as Pete tells us how Ooooby works and how you can get involved if you're interested. Dr Ian Bedford's Bug of the Week: Allium Leafminers What We Talk About  The idea behind Ooooby The value of small scale and local farming  Sustainability The range of products available Quality control The cost to the producer Links www.ooooby.com  Pete's Ted Talk  More on Ooooby  Other episodes if you liked this one: Climate Cuisine with Clarissa Wei Greg Peterson of The Urban Farm Patreon

-Finding a home in Freiburg, Germany and getting 43 put in the rafters -Teammates for a year or friends for life, team culture is everything -Playing for Pete Russell in Germany and getting the best out of your players -Beer tents, Kabinefest and Christmas Markets bring teams together and win championships -Watching your German puppies become legends is really fun

The EIHL and wider world of Ice Hockey remembers Adam Johnson following last weeks tragic events. A View from the Bridge returns with Patrick, Davy and Simon looking over the 3 games of the Belfast Giants in that time. Adam Keefe, Travis Brown and, Cardiff Head Coach, Pete Russell join us for a chat. And we discuss the nominees for October's Player of the Month. Learn more about your ad choices. Visit megaphone.fm/adchoices

Great Britain defenceman Mark Richardson brings us the latest from the national team camp ahead of the beginning of the World Championships, where Pete Russell's team take on Korea in their opening game in Nottingham. Richardson also casts a reflective eye on the season with his club, Cardiff Devils PHOTO: Andy Burnham Learn more about your ad choices. Visit podcastchoices.com/adchoices

Alcoholic Beverage of Choice- 1:10, Kanye West- 2:30, Atlanta TV Series & Tyler Perry -8:30, Russell Wilson -16:55, 50 Cent - 22:25, Texas Pete-26:21, Ime Udoka & Nia Long - 28:42, Dating Apps & Finding Millionaires - 35:24   Alcoholic Beverage of Choice - Ego Tequila https://www.egotequila.com/   Texas  Pete https://www.businessinsider.com/texas-pete-hot-sauce-sued-not-made-north-carolina-lawsuit-2022-10      

Only our second ever returning guest to the Caribbean Cricket Podcast. With the Caribbean Premier League reaching its denouement it was only right that we invited the CEO of the CPL, Pete Russell, to reflect on another successful tournament. From the carnival of cricket that was the 6ixty to the Women's CPL there has certainly been a lot to look back on. This before we even focus on the men's cpl. What have been the positives and what are the areas CPL will look to tweak moving forward? Will we get an expanded CPL anytime soon? What does the future of the 6ixty look like? Remember to like this video and subscribe to the Caribbean Cricket Podcast and share it with people that you think would enjoy listening to the show. If you'd like to support the Caribbean Cricket Podcast you can become a patron for as little as £2 a month here You can also find out more about Caribbean Cricket Podcast here 

We got the debut of the KJ Wright Show last week ahead of the Russell Wilson return to Seattle on MNF and KJ was right (again) with his prediction of the Seahawks beating the Broncos. Brock & Salk let KJ hear some of the comments made by Pete Carroll about the game not being "validating" for him, but still meaningful to the former players who were in attendance and hear KJ describe how it feels to be in the locker room with Pete/Russell, how he felt raising the 12 flag, and what's ahead for the Seahawks in SF.See omnystudio.com/listener for privacy information.

We got the debut of the KJ Wright Show last week ahead of the Russell Wilson return to Seattle on MNF and KJ was right (again) with his prediction of the Seahawks beating the Broncos. Brock & Salk let KJ hear some of the comments made by Pete Carroll about the game not being "validating" for him, but still meaningful to the former players who were in attendance and hear KJ describe how it feels to be in the locker room with Pete/Russell, how he felt raising the 12 flag, and what's ahead for the Seahawks in SF.See omnystudio.com/listener for privacy information.

In today's #Reply episode of SMORES podcast, we are joined by Miguel Roman and Pete Russell. They talk about their journey in creating a thriving business together way back in 2016. Their goal is to simplify the selling process as much as they can while making sure that our customers get a fair price for their homes. If you want detailed acquisitions and marketing secrets, this episode is for you! They also discuss the tactics they utilized as partners, how they go through the challenges to expand their business, and delving into a specific deal to better demonstrate their process. Miguel Roman and Peter Russell are amazing real estate investors. They are the Co-Founder at Solv Real Estate located in Charlotte, North Carolina US. They have been in the real estate industry for many years and it became clear to them the need for creative solutions in selling and buying residential properties.    Key Takeaways How Miguel and Pete met and got into wholesaling Everybody has a different way of selling but listen to people and provide solutions Their tips for a successful partnership What to expect when trying different marketing channels A deal isn't closed until it is actually closed   RESOURCES: Send More Offers Program Solv Real Estate Red Ventures Miguel's Instagram Pete's Instagram Never Split the Difference by Chris Voss Shoe Dog by Phil Knight

Multiple coaching changes in the EIHL and a spectacular playoff weekend! NHL and AHL playoff predictions, the OHL Draft and Pete Russell move to the DEL. OHL 01:50 AHL 17:45 UK Hockey 50:00 NHL 1:17:00 The Final Buzzer 1:46:20 Pete Russell Article: https://wp.me/p2gDti-1m0 Cade Nielson Article: https://wp.me/p2gDti-1ml Ben Norton Article: https://wp.me/p2gDti-1m8 New NHL Streaming for UK Article: https://wp.me/p2gDti-1lT

This week @EchoChamberFP https://www.instagram.com/echochamberfp/ is a 'TwO Parter'!!! In 'Part One', we have a climate documentary, we finally look at the twenty fifth Bond installment, AND, we have the new Nicolas Cage dose of crazy! Today we have: 12th Hour Watch Review: Here. https://youtu.be/P70wWCAhDvU Digital Release Date: 22nd April 2022 Director: Susan Kucera Cast: David Morse, Dr. Paul Piff, Dr. Maureen O'Hara, Dr. Thomas Metzinger, Dr. Bruce M. Hood, Dr. Jorgen Randers, Dr. Azim Shariff, Dr. Daniel Wildcat, Dr. Ugo Bardi, Dr. Michael Ranney, Dr. Kari Norgaard, Pete Russell, Dr. William Catton, Dr. Dario Maestripieri, Richard Dawkins, Dr. Joseph Tainter, George Dyson, Paul Roberts, Dr. William Calvin, Dro. Robert Trivers, Dr. Stephan Lewandowsky, Dr. Brian Fagan, Jay Julius, Dr. Sue Blackmore, Rob Hopkins Credit: Rangeland Productions, Video Project Genre: Documentary Running Time: 52 min Cert: 12a Trailer: Here. https://youtu.be/xWBc_r1gyHg Website: Here. https://www.12thhourfilm.com/ Twitter: @12thhourfilm https://twitter.com/12thhourfilm Facebook: Here. https://www.facebook.com/12thhourfilm/ Instagram: @12thhourfilm https://www.instagram.com/12thhourfilm/ ------------ No Time to Die Watch Review: Here. https://youtu.be/YoLJNdqd9bs Theatrical UK Release Date: 28th September 2021 Theatrical USA Release Date: 8th October 2021 Digital Release Date: 20th April 2022 Director: Cary Joji Fukunaga Cast: Daniel Craig, Léa Seydoux, Ben Whishaw, Naomie Harris, Jeffrey Wright, Christoph Waltz, Rory Kinnear, Rami Malek, Lashana Lynch, Billy Magnussen, Ana de Armas, David Dencik, Dali Benssalah, Ralph Fiennes Credit: Metro-Goldwyn-Mayer, Eon Productions, Universal Pictures, United Artists Releasing Genre: Action, Adventure, Thriller Running Time: 163 min Cert: 18 Trailer: Here. https://youtu.be/N_gD9-Oa0fg Watch via Prime Video USA: Here. https://www.primevideo.com/detail/No-Time-To-Die/0SILOEE0B6Y2YL1HOCOU40O6L1 Watch via Prime Video UK: Here. https://www.amazon.co.uk/No-Time-Die-Daniel-Craig/dp/B09LRC7WSJ Website: Here. https://www.007.com/no-time-to-die/ Twitter: @007 https://twitter.com/007 Facebook: Here. https://www.facebook.com/JamesBond007GB/?brand_redir=266350353379883 Instagram: @007 https://www.instagram.com/007/ YouTube: Here. https://www.youtube.com/c/007 ------------ The Unbearable Weight of Massive Talent Watch Review: Here. https://youtu.be/aHtW1y6E6gY Digital Release Date: 22nd April 2022 Director: Tom Gormican Cast: Nicolas Cage, Pedro Pascal, Sharon Horgan, Lily Mo Sheen, Ike Barinholtz, Paco León, Alessandra Mastronardi, Jacob Scipio, Neil Patrick Harris, Katrin Vankova, Tiffany Haddish Credit: Saturn Films, Burr! Productions, LionsGate Genre: Action, Comedy, Crime, Thriller Running Time: 107 min Cert: 18 Trailer: Here. https://youtu.be/CKTRbKch2K4 Website: Here. https://www.nickcage.movie/ Twitter: @NickCageMovie https://twitter.com/NickCageMovie Facebook: Here. https://www.facebook.com/NickCageMovie Instagram: @nickcagemovie https://www.instagram.com/NickCageMovie/ ------------ *(Music) 'Luchini aka This Is It' by Camp Lo - 1997 --- Send in a voice message: https://anchor.fm/eftv/message

This week on Wonderspace we welcome Pete Russell. Pete is the founder of Ooooby (Out Of Our Own Back Yard) which exists to rebuild small-scale food economies. Pete believes that improving the way food is produced and distributed is fundamental to solving the world's most pressing social and ecological problems. Their mission is to put local small-scale sustainable farming back at the heart of the food system we all depend on. Their mission is to put local small-scale sustainable farming back at the heart of the food system we all depend on. More information can be found at www.ooooby.org To view the episode page with a summary of the interview, links to social media and projects mentioned, go to https://ourwonder.space/episodes/_45 View the video orbit here: https://youtu.be/j7WW1XzA_Qw To listen to the previous 44 Wonderspace editions go to. https://ourwonder.space/episodes -------------- More about Wonderspace: https://ourwonder.space Youtube: https://www.youtube.com/channel/UCBUt53ifgsf4Hu9tQTWjEmA/videos Facebook: http://facebook.com/ourwonderspace Instagram: http://instagram.com/ourwonderspace Twitter: https://twitter.com/ourwonderspace --------------- Music: https://theade.me Re-wonder: https://asknature.org

Miguel Roman and Pete Russell are the founders of Solv Real Estate and they have been doing business together since 2016. Their mission is to create win-win situations that help homeowners get out of difficult situations related to homeownership. In this episode, Miguel and Pete talk about how they came up with their company name, what markets they are in, and why they decided to go virtual. They share the strategies that they used to scale their business and overcome challenges, digging into a deal to better illustrate their process. Key Takeaways How Miguel and Pete met and got into wholesaling Everybody has a different way of selling but listen to people and provide solutions Their tips for a successful partnership What to expect when trying different marketing channels A deal isn't closed until it is actually closed RESOURCES: Send More Offers Program Solv Real Estate Red Ventures Miguel's Instagram Pete's Instagram Never Split the Difference by Chris Voss Shoe Dog by Phil Knight

The IIHF World Championships begin this week and GB will be there for their second tilt at the top pool. We hear from FreeSports commentator Aaron Murphy, head coach Pete Russell and forward Ben Davies as they prepare for the competition. KHL correspondent Gillian Kemmerer gives us the inside track on first opponents, Russia and we cross to Leeds where we hear from the new Knights coach Dave Whistle. Learn more about your ad choices. Visit megaphone.fm/adchoices

So what do you do when you find THAT THING you were born for? You do everything in your power so others can experience it too! Pete Russell has been around the world promoting, building events, and playing Paintball. The only thing greater than he passion for the game is his gratitude for how it has blessed his life.

Caitlin and Mark are joined on the show by Evan Mosey to chat all things DEL, playing for Pete Russell, the upcoming World Championships and the perils of covid. Time Stamps • AHL 3:45 • OHL 26:30 • Evan Mosey Interview 36:30 • UK Hockey inc Elite League Series 1:27:00 • NHL 1:40:08 • Memorial Cup Memories 1:52:00 • Title the Podcast 2:00:15 •The Final Buzzer 2:04:14

Pete Russell started sound engineering when bands still owned the PA. Years later, he was Metallica's System Tech on the Justice For All tour, and PA was owned by PA companies. He has mixed Stiff Little Fingers & Thunder (amongst others) and worked as a project manger for SSE. Pete explains how a cottage industry became a professional one. Presented by Chris Snow @bandwidthpdn Executive production @sparewomen

Former Clan coach Pete Russell joined Craig, Matt and Gareth to reflect on his year at the club, discussing what went on behind the scenes and his life in Germany with current club Freiburg. Check out the video version on https://youtu.be/ErekiC6LJlI

We're back with Episode 9 of the Caribbean Cricket PodcastT20 is the hottest thing in cricket with franchise leagues a plenty but there is no league (not even the IPL) that has the vibes of the Caribbean Premier League.It's called the Biggest party in sport for a reason. We sat with the COO of the Caribbean Premier League, Pete Russell, to unpick everything CPL. In the episode we discuss. The initial inception of the CPL. The plans for this summer's tournament in light of the COVID pandemic. The target audience for CPL. The expansion of the franchise abroad and at home. The financial state of CPL and T20 cricket. The relationship between the CPL and CWI. Will Guyana Amazon Warriors ever win a CPL title?Wash your hands, grab a drink and listen in.

I’ve done over 50 interviews to promote the book, but this one was one of my favorites, I hope you love it! On this episode Russell is interviewed by fellow entrepreneur, Pete Vargas about how to get traffic. Here are some of the awesome things to listen for in this special episode: Find out the difference between buying traffic, and working for traffic. See how getting people to your product or service works the same way Hollywood gets you to watch movies. See why figuring out your dream 100 is the key to getting lots of traffic. And find out why having a platform is the best thing you can do. So listen here to hear Pete Vargas interview Russell about some of biggest secrets to getting traffic. ---Transcript--- Hey what’s up everybody? This is Russell Brunson. I want to welcome you back to the Marketing Secrets podcast. Man, I don’t know about you but I am in publishing mode. I’ve been doing more interviews than anyone ever in the history of the…just kidding, at least for me. Tons of interviews, tons of Facebook Lives, tons of videos, tons of stuff. I guess when you can’t meet and do other things, all you can do is publish stuff. And it’s been a lot of fun and I’m sure you haven’t been on all 50 or 60+ interviews that I have been doing. But today I did the one that I think was the best. It was Pete Vargas, and it was about Traffic Secrets and he kind of steered me in a direction and let me go, and I really enjoyed it. It was probably so far, of all the ones I’ve done, the one where I think I did the best. So there you go, I don’t know if that’s cocky or arrogant or just I’ve done it 50 times and I’m figuring out how to tell my stories the best way. But I wanted to share this one with you guys, so it’s kind of a recap of what I’ve been talking about on so many interview, but I think the one that I told the stories the best and the most interesting. So if you had a chance to read the Dotcom, or excuse me, not the Dotcom Secrets, the new Traffic Secrets book, you’ve probably heard some of these stories. But if you haven’t yet, this will leave you hopefully excited about learning what it is and how it works and why this is so vital and so important today out of all days. So with that said, I’m going to queue up the theme song for the Marketing Secrets show, and when we come back you’re going to have a chance to listen into an interview I did with Pete Vargas talking about Traffic Secrets book and a bunch of other really cool things. I hope that it gives you some ideas, and if nothing else, it gets you excited to go buy a copy of the Traffic Secrets book. I’ve already sold  over 50,000 copies, which is so cool. Especially considering that the average New York Times Bestseller book only sells 10,000 copies during its initial week. So thank you all so much for your support, and if for some reason you haven’t got your book yet, now is the time to go to trafficsecrets.com. Alright thanks again, and with that said I’m going to queue up the theme song and then when we come back you’ll have a chance to listen in on an interview with me with Pete Vargas. PETE: Ladies and gentlemen, the founder of Clickfunnels built a company from zero to nine figures, I’m so stoked to have my good friend and one of my mentors, Russell Brunson. Russell, are you there my friend? RUSSELL: I’m here Pete, how are you doing man? PETE: Dude, I’m excited to have you bro. It’s lighting up, people are sharing it, and they’re excited to hear from you today, man. RUSSELL: I’m excited to be here and excited to be hanging out with everybody, this is insane. PETE: Russell has built a business from zero to nine figures, and he is a brilliant guy. Russell, in the midst of what’s going on in our world crisis, before we start jamming on traffic and funnels and what’s working in Traffic Secrets, which I’m stoked to give out a ton of those books today, you’ve been through crisis, you’ve faced it, you’ve been kind of rock bottom even in your business journey before. And I don’t ask everybody this, but I feel like I’m supposed to ask you that today, because you’ve been there. Can you kind of take people through that time? I know the story but a lot of these folks don’t know it. Take us through that time when you faced crisis and kind of what you did to get out of that, man. RUSSELL: Yeah, for sure. It’s funny because I’ve been doing this now, this is my 17th year in this business. So people think I look like I’m 11 years old, but I’ve been doing it for a little while, so I’ve had a chance twice where because of my stupid business decisions almost went bankrupt, and then once because of when the whole last recession hit. We did really well during the first month or two of the recession, or year or so of the recession, and then we got hit hard. I remember having to walk in one day and laying off 80 people in one day, and a lot of them were friends and family members, and you know their kids, and you know all the people and it is like the scariest, scariest thing in the world. So I’ve definitely been on that side of it, praying and working my butt off to make sure that we don’t have that happen, you know for our team members during this crisis, and hopefully as many people that we have a chance to work with, at the same time. But it’s definitely a scary thing. And I remember in the moment, because we were in these things during the moment, and everything feels like it’s right here and it’s stressful and pain and all the things that are happening. And man, it’s just like, almost every trial in life we get from God, we look back on it later, and it’s like, “Oh, that was so essential for me to go through because it shifted something in me, where I had to become someone different, I had to become someone better. I had to do something that was uncomfortable, but I was forced to do it because of the thing that happened. And because of that, everything great happened because of it, afterwards.” I look at just right now, between my wife, our family, and our company, if it wasn’t for that, for me the darkest, most painful time in my life, when we lost everything, I had to fire everything, I had friends and family members walking out on me, I thought everything was crashing to the ashes. If it wasn’t for that experience and that moment where I lost everything, we wouldn’t have had what we needed to create what has become Clickfunnels. And it’s had a chance to effect and touch so many people’s lives. So I think it’s important while we’re in the middle of it, while we’re in the middle of the pain and the stress, or whatever we’re all going through is to realize that this moment is a refining process for all of us, and the thing that you’re called to do that’s going to happen on the other side of this, this is preparing you for it now. Just understand that and kind of ride the wave as we go through this. And yeah, some people are going lose jobs, lose houses, lose loved ones, and there’s pain and there’s those things, but you know, if we know anything from history and from time and from, just the way that God works with all of us, if we endure through it, and we try to become better through this process, something amazing will happen on the other side. So anyway, that’s why I keep looking forward, the hope and the light on that side of it, because some people get caught up in the fear and it freezes them, and it’s like, no, don’t get frozen. Get unfrozen, go through this refining process, and something amazing is going to be happening on the other side. PETE: And it’s pretty cool Russell because you on the other side of it created Clickfunnels, which is now a tool that we use and so many of our students use. It’s one of the only tools that we recommend, which is Clickfunnels. And a lot of people have questions about sales funnels and a lot of that, and we’re going to continue to tackle that through this challenge, and I’m just going to be honest guys, Clickfunnels is the place that allows it to make it simple for an entrepreneur to take their stuff online. Russell, I obviously want to jam on this because listen, I created a lot of stuff, and until I started getting traffic it didn’t matter. And the reason why this challenge has been so amazing, we’re going to have 100,000 people most likely by midweek, to end of week, that’s called traffic. That’s traffic. And there was nobody from the outside world that’s promoted this. And my, what I’ve learned from you and I say this all the time, Russell and Ryan Deiss are the two people that I’ve learned everything from, which is why it was a no brainer for them both to be here. I know we could jam on all of this, but I want to go the route you want to go, but we have so many people that are trying to figure out what to do in the midst, and I’m like, dude, this guy’s a wealth of knowledge, I want to jam wherever you want to go. So I want to shut up, and just learn and take notes bro. RUSSELL: I think what I was going to start with, it’s interesting right now, I launched the book, the book launch day was the same day that President Trump told everybody to go home, which was kind of this weird thing. And then I saw, I mean all of us have seen in real time, what happens to a business when traffic dries up. Literally, there are mom and pop shops all down the street here, and people, traffic is driving down the street and they see, “Oh it’s a restaurant.” And they stop and they pull in and they walk in. And that’s how they live their business, traffic was their life blood. Looking at traffic as a literal, like traffic driving past the store front, that’s the life blood of a business. As soon as the quarantines happened and traffic stopped, what happened to these businesses? They’re dying, they’re disappearing, it’s the scariest thing. And if you look at any business, traffic is the life blood. And I’m curious of people who are listening right now in the comments, how many of you guys know that you’ve got the best product or service or idea, or something in the world, and you see your competitors, and your competitors are worse than you. They’re not serving the customers the way that you would serve them? You know that your solution, your idea, your product, whatever it is you’re passionate about, you know can help more people than the competitors, but all the competitors, people are buying their products, right. And it’s driving you crazy because you’re like, “Man, I feel like I got this calling, I’ve been called to serve this group of people, I can do it in a way that’s unique to me, that nobody else can do, but for some reason I can’t get my message out in front of people.” And that’s when so many people come to me, just like, ‘I know that I have something, I just don’t know how to get it out there.” so you know, the work we do with Clickfunnels is all about building funnels to get your message out and learning how to tell your story in the right way, and this last chapter that we’ve been focusing on really heavily right now is traffic, it’s the missing piece. And I think that most people when they hear about traffic, they think about, “Oh I need to run Facebook ads, or I need to run Google ads.” The problem with that is, that’s a tactic, it’s a strategy that works right now for a little while, but it changes, and for those of you guys who you’ve only been in business for 6 months, or a year, or 5, even like 10 years. The last 10 years, it’s been pretty good. Ever since Mark Zuckerberg came in, man, I love Mark. He’s made our lives so easy. But I tell you what, I remember what happened when Google started, and it was really easy for me, and then the first Google slap happened. And then we had to shift our whole business around and half the people I knew who had businesses lost them when the first Google slap happened. And the ones that lasted, the next Google slap happened, the next wave got cut, and the next wave got cut. And I started looking at, right now we’re in this window where Facebook and Instagram have been really easy, but I know what’s going to be happening. And it may be Mark Zuckerberg comes in and changes the rules, but right now I can’t tell you how many people are losing their ads accounts, getting things shut down and they’re freaking out. Also, we have no idea with government regulations. What happens if the government decides that Mark Zuckerberg is running a monopoly, which I mean, you know we’re going to get in trouble the next day for a violation? Whatever the thing, they could disappear tomorrow for any of us. And for most people listening, if you do have a business, you probably  built it on that one foundation, and if you don’t have a business yet, it’s scary to build them in one spot. Because if that disappears, just like I saw happening in Google over and over and over again, half of entrepreneurs or more businesses will dry up and disappear overnight. So my whole goal with this book was, I’m not going to teach people the tactic of how to run a Facebook ad or a Google ad, I’m helping people understand strategically how traffic works, because when you understand that it supersedes any of those things. So the way that I, the way that when you have a chance to go through the book, I kind of walk through the very first chapter, it’s all about really understanding your dream customer. And Pete, you kind of led with the fact that we both have faith in God, and I think we both have a very similar belief, and I talk about this in the book, I believe that all of us entrepreneurs and business owners, if you’ve ever felt that tug, “I need to be doing something, I need to be helping someone.” Alex Charfen calls it the call of contribution, you’ve heard that call of contribution, “I’m supposed to be doing something.” That pull, that is a literal calling from God, it is a blessing. And I feel like businesses always, business is a blessing, is a calling from God. You say, alright this is a group of people you are called to serve, you need to figure out how to help them, to serve them, whatever, whatever capacity you can. So for me, whatever reason, as I was growing up in life I got obsessed with sales funnels and marketing and direct response. Who knows, why was I interested in that? I have no idea, but now fast forward 15 years later, it’s like, oh because that’s your calling. Like Pete, how in the world, you’re the guy that gets people on stages. Why did I, how did I get put in your lap, and why did all these chain of events happen that made you the best in the world at that thing? It doesn’t make sense why it happens until later, you’re like, “Oh, because that’s my calling. I’m supposed to be helping people.” So for everyone listening to this, there’s been a chain of events, things that have happened in your life, that have prepared you to be able to serve a group of people. So the first part of traffic is not how do I target people between the ages of 22 and 13 through Instagram, the first question is “Who is your dream customer? Who is that person you’ve been called to serve? Who are you supposed to change their life?” And that’s where I want to start, because most people don’t start there, and that’s the most important part about traffic. Because traffic is humans, it’s just people like that, like us. The first question is that, and for all you guys, you need to understand that at a deep level. Deeper than just like, “Oh yeah, I’m helping women. I’m helping men.” No, who? Who does that person look like? I got so obsessed with this that I remember I went into Google and I went to Google images, and I typed in all the phrases of my dream customer, what they did, what they looked like, all the stuff I could think of. And it popped up all these Google images of faces, and I was like, “That’s my person. That’s the person I want to serve.” And I took the picture and printed it out and put it on my wall. I did one for a man and for a woman, and I had them on my wall forever. I was like, “That’s who I’m trying to serve.” That’s the level you need to get into so you can start thinking what they think, what they’re excited by, what they’re passionate about. Because if you’re going to serve them, you need to know them even more intimately than they know themselves, that’s number one. Then number two, the coolest thing about the internet is that people, the internet gives all of us the ability to group together based on similar beliefs and values and things that we’re excited by. So for all you guys listening, start thinking about this in your own life. Where are the places on the internet that you congregate right now? Start thinking about what things are important to me. I’m very passionate about business, I hang out in different business blogs and forums and groups and podcasts. Right? I’m also interested in biohacking, so I listen to all the biohacking podcasts. I’m listening to, I’m plugged into all the biohacking blogs. I have these communities of people that are excited about the same things I am. So I congregate in different spots. I guarantee for all of you guys, you get the same thing. You’re congregating in different groups based on the stuff you’re excited by. So if the first question is “Who is your dream customer?” The second question is, “Where do they congregate?” It’s a simple question. When you start thinking about that it opens up this whole new world of traffic to you. It’s not just like, I’m going to target them on Instagram or whatever, it’s “Oh my gosh, here’s the 30 top blogs that all of them are reading. This blog’s got 300,000 readers a month, this one’s got 100,000, this one’s got a million readers.” These are the blogs they’re reading. And the second phase is then, “What podcasts do they listen to?” You can literally, it’s so funny people are like, “What’s your biggest traffic strategy?” and I’m like, “Get your phone out, open up the podcasting app.” so if you’re using Apple there’s a free podcasting app, everyone’s got it. And Apple will actually categorize the top podcast in the world.” So what’s cool, you go to browse and you scroll down where it says top shows, and then right here next to top shows it says, “See all” you click see all, and you click on the very top it says, “All Categories” and it shows you all the different categories that there’s podcasts in. I scroll through here and it’s like, “Oh, there’s health and fitness, kids, leisure, music, business, education, religion and spirituality,” here’s all these congregations of people. So let’s say I have a product that helps kids and family, so I click on it, and what’s crazy is this is going to show me the top 200 kids and family podcasts in the world. I get people all the time like, “If I could just get on the Ellen show, I’d be rich.” “If I could get on Good Morning America with my product, I’d be rich.” You don’t understand, people aren’t watching TV anymore, they’re plugging into these things right here. So right now, Brain On Science, podcast for kids, I don’t know what that is, it’s the number one podcast. I bet you it gets more downloads per month than any TV show right now, which means if you can get your product and service on that podcast, because you figure out where are my people congregating. They’re congregating on this podcast, and that one and that one. All these different podcast, there’s 200 places your dream customers are congregating, plugging into their ears and listening to their most intimate moments. There’s 200 places I can get traffic that aren’t Facebook, that if Zuckerberg shuts down my account, I can still go here and I can get traffic from podcasts. And the same thing is true in blogging and in YouTube. There’s so many places that your dream customers are congregating, and if you really understand who they are, it’s not hard to figure out where they’re actually at. So that’s kind of how we shift traffic, the mindset, the shift is just, instead of like, “How do I target somebody?” It’s a bigger thing of like, “Who is my customer? Where are they congregating?” and then start making lists. I literally have lists in my office of like, here’s all the YouTube channels my dream customers are watching. Here’s all of the Instagram influencers I’m following. Here’s all the YouTubes, and I go through all these huge lists of people, and we then figure out where they’re at. PETE: Dude, that’s so good. Guys, he just gave you one traffic strategy right now that literally will help all of you win if you’re serious about getting your stuff out to the market. And this is what I think when I’m hearing this Russell, two things. Number one, I think of this idea, a lot of people say, “Pete, you’re the stage guy, so you must be terribly hip right now.” No, because I talk about 11 digital stages, and 11 physical stages. We have 22 stages that we go after, so I’m having to lean more into the digital stage bucket. What Russell is teaching you right now is like a portfolio of traffic. Everybody thinks Google or Facebook, and they’re good right now, trust me, this is the cheapest we’ve ever gotten leads on Facebook in the history of me running ads Russell. But that’s not the only sources where we have traffic. Russell’s teaching you a whole portfolio, and obviously he’s dialing into a few, but you’ve got to have a portfolio of traffic. I believe this book right now for Russell, for people, is a lifeline for what’s going on in this world right now. Bro, that’s just bomb. Keep going man, they’re loving it dude. They’re blowing the comments up over here. RUSSELL: Very cool. Okay, I want to, I’ll tell a story that kind of illustrates this as well so you can see it in the real world. Because sometimes you’re like, “That doesn’t make sense Russell. There’s podcasts, so now what do I do?” And so right now, obviously, I don’t know if everybody, I think most everybody in the world is in quarantine right now, right? Or some version of it? Some people it’s like, “You can’t leave your house.” Some it’s like, “Please stay at your house.” So for us, with my kids, I’ve got 5 kids, so that’s a lot of kids for anyone who doesn’t know. And I love them but it’s a lot. So every night we’re like, “We’re going to do something fun together as a family.” So we started watching all of the Marvel movies from the very beginning, in chronological order. So Captain America, Captain Marvel, and so on and so forth, we’re watching them all in order. And I’m really excited because by the time we get to the end of it, we’re about halfway through right now, when we get to the end of it, the next Marvel movie coming out, does anyone know what it is, by the way? What is the next Marvel coming out? Pete, you don’t know? I am hurt, Pete. Don’t know if I can be on this interview anymore… PETE: Dude, I’ve watched them all. RUSSELL: So the new one coming out is Black Widow, so that’s the next one coming out. It was supposed to come out in May, but it got bumped until November, which makes me sad, but I can still use this story to illustrate my point. So think about this, we see this all the time happening in Hollywood. Yet, for some reason with our internet business we think it’s different. So think about when Black Widow starts coming out, what is Hollywood going to do? They’re going to go and do the same thing I just talked about. Who are the dream customers, where are they congregating? And the first thing Hollywood is going to do, is they’re going to go and they’ll be like, they’re going to buy ads at these places. So they’re going to run ads on TV, so you’ll see they’re paying for ads on TV. They’re going to go to actual movie theaters where people are sitting in the theater and say, and people who go to movie theaters like to go to movie theaters. They’re going to buy all the trailers before the movie, pitching when Black Widow is coming out. So they’re going to be paying, they’re going to find all the congregations, they’re going to buy their way in. And then about a week before the opening premier what they’re going to do is say, “Okay, the people that are going to come to the event, where are their eyeballs at? Where are they hanging out?” and they’ll look, okay, they’ll be watching the Today Show and The Tonight Show and Good Morning America, and Jimmy Fallon and the other Jimmy, I don’t even know, I don’t watch enough TV to know. But all the talk shows, right. And you’ll start seeing a week before the movie comes out, Scarlet Johansen is going to come out, we all love Scarlet Johansen in our family, she’s going to come out and she’ll be on every single show. She’s going to tell them that she’s going to be on the show and then she’s going to show them a little clip from the video and be like, “This weekend is opening night. Make sure you get in yourself into the theaters.” And she’s going to push, and she’s going to be working her way in. So all the Marvel, or Disney or whatever, they’re buying their way in, they’re busying ads to all these places, and then the second act is they’re working their way in. They’re having Scarlet Johansen, or whoever the actress is, or the actor, go and be in all these different shows, telling their story, getting people excited, and getting them to come to this show. So they’re buying their way in and they’re working their way in. You see it with every movie, with every album that comes out, this is what Hollywood does over and over and over again. So right now, I’m in the middle of my book launch, and the same thing I did. I launched my book and now I’m buying ads everywhere. My guess is that if you’ve ever seen my face once in your entire life, or you’ve heard my name, now my ads are popping up everywhere and you’re probably sick and tired of me, because I’m buying my way in everywhere. But at the same time, I’m doing the same thing I’m talking about. I went to every single podcast in the business directory and I’m working my way in. I’ve done, I think 50+ podcast interviews in the last week and a half or two weeks. I’ve done a Facebook live, every single that’s got a Facebook channel, I’ve been doing interviews there. I’m working my way in. I’m going to every blogger, and working with them on blog articles. I’m working my way into all these channels. So I’m buying my way in and I’m working my way in. Right now we’re sitting here live with thousands of people watching, I’m working my way, and I’m here, Pete didn’t pay me to be here, I did not pay him to be here. I’m coming and working and serving and giving and hoping, and hopefully at the end of it you guys are like, “I need to get that book, that sounds amazing.” Right. Just like at the end of the movies, Scarlet Johansen is like, “I hope they come and watch the movie this weekend.’ So for any of you guys who have a product or service, start looking at it through this lens of like, it’s not just a target on Facebook, go do that, but it’s like, “Okay, where are all t he places my dream customers are at? I need to figure out how can I buy my way in and how can I work my way in?” And sometimes you can do both as well. Sometimes you can’t. For example, one of the podcasts, Jenna Kutcher’s got the Goal Digger podcast, which is a huge podcast. I was like, “I want to be on that podcast.” But guess what, she only interviews women on that podcast. So I’m like, I can’t, unless I…..I don’t know, it’s not going to be easy to get on her podcast. So I can’t work my way in, but guess what I can do? I can buy ads on it. So we pay her to run ads selling my book on her podcast. So I’m working my way, I’m buying my way in. So I’m looking at all these different congregations everywhere, how can I work my way in, and how can I buy my way in. I find someone with a big blog with 500,000 readers, here’s this huge blog, “Can I buy ads on it? Can I buy a banner ad? Can I work my way? Can I do a guest post? How can I gain access to this huge source and this huge stream of traffic?” and when you do that, it unlocks thousands of customers for you often times and it’s so much fun. PETE: I think we’ve gotta get your lovely wife on Jenna’s podcast. That’s what I think. RUSSELL: Collette tell her this. Feed my wife lines. PETE: I started my women’s brand here, and this is how I’m getting traffic.  Dude, this is so good. People are lighting it up. Keep going man, I mean, keep dropping this. RUSSELL: Get your ads everywhere, everywhere. PETE: And you should see, Facebook is lighting it up over here too. RUSSELL: Oh, very cool. So much fun, I love this game if you guys can’t tell. It’s so much fun. Okay, I’ll get into the next step in the strategy. I don’t know, I have no idea how long we’re supposed to be going for, but would it be cool if I give the next step? Because the next step is like…. PETE: Dude, we’ve got 15 minutes here. We’ve got literally, technically 30 minutes left, but we could go…. RUSSELL: We’re good. There’s no wedding happening after this, that we should be kicked out of the ballroom. PETE: No wedding. RUSSELL: Okay, so we come back. Who’s your dream customer? Where are they congregating? How do I work my way in, buy my way in? The next thing to think about, this is the next strategic level, is let’s say I find this blog and it’s got 500,000 readers, so I figure out how do I get access to all of the people in there? The one step above that is a concept that I talk about in chapter two here, it’s called the dream 100. And I learned it initially my friend, his name is Chet Holmes, he passed away a few years ago. But he had this concept called the dream 100. The way that he used the Dream 100 is a little bit different than how I use it. But what he would do is he had a bunch of fortune 500 companies he wanted to get. So he made the list of the top hundred companies and he would build a strategic marketing campaign where every single week he was marketing directly to these 100 customers. And he told me that I was like, “That’s cool, but I don’t know how to use that because I sell books, and I sell software. I can’t spend a bunch of money. I can’t spend $500 or $1000 to get someone to buy a book because I’ll go broke really fast.” So I started looking at it from a different lens and I said, “Wait a minute, what if I look at the 200 podcasters that have these podcasts, and let’s say the 100 blogs I know in my market and the 100 YouTube Channels and the 100 Instagram influencers in my market. What if I took that and those became my dream 100. And instead of just spending all my time marketing to the followings of those people, which I will, I’m still going to buy ads and stuff, but what if I spent more money marketing to the person who controls that blog or that podcast or whatever that is?” So I was like, “I’m going to try it.” So I went and I made a, I called it a dream 100 list. For those of you guys who get a copy of the book, on page I think it’s 41, yeah, page 41 I have a little graph of how I do it. So if you’re watching the video you can kind of see it. This is the graphic right here. But basically it says Facebook, and the top of the cross is Facebook, Instagram, podcasts, YouTube, email, so you have the list of different platforms. And down below is a list. Who’s all the people on Facebook who already have my dream customers? And I make a whole list of those people. And who are all the Instagram people? I make a list of them. And who are all the podcasters? So by the time it’s done I have a list of like 50 or 100 or 500 or however many you want. We call it the dream 100. So now I say, “What if I spend some time or money marketing to those 100 people what could possibly happen?” So I did my very first book about 6 years ago, this first one is called Dotcom Secrets, when I was launching that, I didn’t have a big list of customers at the time. I was like, “Okay, I need to figure this out.” So I did exactly what I’m telling you. I built a dream 100 list, I had I don’t know, 100 podcasters, I had my list of all the people and I sent out a free copy of the book to all these people. I think it ended up going out to like 3 or 400 different people. I said, “Here’s a copy of my book. If you like it, I’d love to be on your podcast or on your show.” Or whatever and just sent it to people. And I sent it out there and then nothing happened for a little bit. And then probably a week or two later, I got my first call back, it was from a guy named John Lee Dumas, from Entrepreneur on Fire. And JLD was like, and I had never met him before, this is how I met JLD, I sent him a copy of my book in the mail because he had a podcast in the top 200 podcast in the podcast directory. And he messaged me back, he’s like, “Russell, I read your book. This is really, really good.” I was like, “Cool dude.” And he’s like, “Do you want to be on my podcast and we can, I can interview you about the book?” I was like, “Heck yeah dude, let’s do it.” So I jumped on a podcast, he reads about the book, a little while later the podcast goes live, and from that one interview alone we ended up selling over 500 copies of the book. And that was from one person. Now JLD wasn’t the only person who said yes. From that I got 30 or 40 people who messaged me back and we started doing this thing all over the place and that’s how we ended up selling 100,000 copies of the book, by doing this dream 100 strategy. It wasn’t me targeting the audience, I mean we did, we targeted the audience, sold ads, but it was when the gate keeper, the person who owned the traffic said yes, that one yes, it turns into 500 customers, or 1000 customers or more. And that’s the magic. People all the time who tell me, I ask what their traffic strategy is, they’re like, “Facebook.” I’m like, “Okay, so Mark Zuckerberg is one person on your dream 100. You’ve got one, now you 99 more. Because if Mark decides he doesn’t like you one day, your business is done. It’s game over.” So look at Facebook as one of your dream 100. Mark Zuckerberg is one person, you need 99 more. That’s when I started looking at traffic and started figuring out how to work my way in, how to buy my way, how to get to know these people, how do I build relationships. As you get to know people, it opens up these huge doors where now, again, one person like a JLD does a podcast interview that sells 500 books. One person gets you on their podcast, talking about your new kids course, or the kid product you have coming out, and you’re on the kid podcast, boom, you sell thousands of them overnight. That’s the magic or really understanding how this online traffic stuff works. PETE: Hey guys, the one nugget I’ve got from Russell today, a ton, but the one that, I always look for the one I can implement, Russell. That’s when I’m like, “God, which one can implement right away?” I’m doing dream 100 wrong. I gotta do it like this. If I can do dream 100 like this, now dude, if Facebook shuts down I’m cool. I might see a little bit of drop off, but if this shuts down it’s kind of like multi-units. Like if you lose one renter you’re okay because you still got 99 other renters that are still paying. That’s how Russell is making it. It’s like a paradigm shift in my mind. It’s one of the biggest misconceptions is they won’t let me on their channel of traffic. Russell will you tackle that for a quick second? Because you weren’t, like JLD didn’t know you, but will you tackle that for all of them like, ‘I’m not a big name. I’m not known.” I would love for you to tackle that. RUSSELL: Yeah, I think it’s important to understand that people care less about, I mean yeah, they want a big name on a show, but for the most part, people that got their own podcast or shows or blog, they’re looking for content, they’re craving content, and what’s more interesting to them, more so than a name is a hook. What’s the hook, what’s the story going to be about? So if you say, ‘I’m going to come on your show and you can interview me about how great I am.” That’s tough. Unless you’re like the greatest person in the world, they’re like, “That’s not going to be a big thing.” Even me, to this day, I don’t pitch, “Do you want to interview Russell Brunson?” Whatever that means, I’m just like an 11 year old kid sitting in my house right now. It’s not that important or that cool. What’s cool is I come into it with a hook like, “Okay, I’ve got a really cool message I can share. This is what it is, this is why it’d be awesome for your audience.” And I pitch it to them just like I was going to pick TV. If I was trying to get on the Ellen show, I’m pitch them a show concept. So I’m coming with something like that, that’s what hooks them. They care more about the hook because that’s what’s going to get listeners and viewers and eyeballs for them. We always make fun of all of the clickbait sites that show up in clickbait-y stuff, those companies make insane amounts of money. And they don’t even care if the story is true or false, they couldn’t care less, they’re just looking for the story that’s going to hook people’s attention to get them to come to read, so people will click on ads, which is unethical and immoral and you shouldn’t do that. But I’m saying is, that’s the power of what media cares about, they care about a story. That’s the most important thing. So you’re coming to them saying, “What’s your story?” What’s something you can share with their audience that’s unique? They care more about the story than about the name, the brand. Most people, even if they know who I am, their audience doesn’t know or care who I am. They do care if I can come say, “Look, during times of economic downturn if your Facebook account got shut down, things like that, I’ve got a different way to look at traffic that will actually make it easier to get traffic right now than ever possible.” They’re like, “Oh my gosh, my people are struggling right now with traffic.” It opens up that gate. So just looking at the story you have that ties back to your product or your service. Just like if you were trying to pitch it to get on, again, traditional media like the Today Show. You always gotta go pitch them a show. They don’t care who you are, they just care about a story that they can promote. That’s what gets people to listen to their podcast or read their blog or whatever the thing is, that’s what they really want. So that’s what you’re offering them. PETE: Yeah, I love that. So I’m stoked about this. Russell, kind of, I don’t know if there’s another step or two or if you want to bring it full circle, I’m ears now. RUSSELL: Yes, okay I’ll throw in one more thing. And this is, it kind of goes back to your question you asked, how do I get in with my dream 100? How do I get to know them? So the question is always like, “What do I have to offer my dream 100? I’m a nobody, what do I have that’s going to get them? How do I serve them? How do I get them to even want to know who I am?” So I want to tell you guys, the most powerful thing that you have that you can offer your dream 100 is a platform. Look at just for example, everybody who Pete has had on this live series, which is insane. He’s had billionaires, he’s had people, it’s crazy. What does Pete have to offer everybody that’s unique? Why did they return his call? Why did they show up? That’s because Pete has a platform. Pete can say, “I’m going to do this thing. And you might have 3500 people live watching.” That’s a platform that anybody is crazy to not jump to try to get access to right. ‘ So I’ll tell you guys a story that will illustrate this. How many of you guys remember back in the early, maybe late 80s, early 90s there was a TV show, late night TV show with Arsenio Hall, how many of you guys remember Arsenio Hall? If you do, everyone do this right now while you’re sitting at home, because we all…yes, and for everyone who doesn’t know who Arsenio Hall is, what is Russell doing? So this late night talk show, he was the man, he had a talk show. In fact, it was so big that when President Clinton was running for President, Arsenio Hall called him up and was like, “Hey man, you want to perform on the show?” and he’s like, “Yes.” And he came on the show, he played Heartbreak Hotel on his saxophone, and many people credit that, the fact that he was on Arsenio Hall show playing the saxophone, to the reason why he won the presidential candidate, the presidential…became president. It’s because he was on that show, and it said it swayed so many of the minorities and the younger voters that he wouldn’t have gotten otherwise. Now fast forward to 2 years later, the Arsenio Hall show gets canceled, off the air, gone. And nobody hears form Arsenio Hall again for decades. The guy is off the radar. For all we know he died. Then one day, I think it was 2002 I believe, during Celebrity Apprentice, they have all these celebrities, washed up celebrities that come back on the show, typically. So Celebrity Apprentice is there, and one of the contestants is Arsenio Hall. And I’m watching and I’m like, ‘That’s Arsenio Hall, he was the man. What happened to that guy?” I had no idea. And then fast forward, I think it was like 3 or 4 episodes in, they were doing this fundraising gig, where they go out and they have to go raise funds. So all the celebrities are calling their rich buddies and trying to get money. And some guys raised like a couple million dollars for charity, other people $500,000. Every single one of the celebrities raised money for charity except for one person, Arsenio Hall. He raised exactly zero dollars the entire day. And you see him on the phone calling his phonebook, he’s calling every single person. And right before he goes in the boardroom, there’s this little window of time where they interview him and he says this quote that like, I’m sure most people didn’t hear, but when he said it just hit me. He said, “Man, when I had my own show, everybody returned my calls.” And I was like, “Oh.” Do you guys see the power in that? When he had his own show, even the future most powerful man on the earth, the president of the United States came on his show because he had a platform. The platform disappears, no one will return his calls. So that’s for you all to understand, do you have a platform yet? If not, that is the key, that is how you infiltrate your dream 100. That’s how I got Tony Robbins to return my call. That’s how I’ve been able to get other people to return my call. Not because I’m this cool, Russell is so awesome. No, they don’t care about that. I have a platform I can offer them. That’s the thing you have of value. So if you don’t have a platform yet, now is the time to start building one. And I don’t care if it’s on YouTube or Instagram or podcasts, if you’re a blogger, it doesn’t matter where. Figure out which modality you like the most. If you like writing go start a blog. If you like video, start a YouTube channel, if you like podcasting, start a podcast…pick up whichever one you want and double down and start building your show, because if you don’t have a platform it gets really hard to get people to return your call. But when you do have one, everyone will return your call. And that’s really the power of how you infiltrate the dream 100. You’re giving them access to your platform. So all you guys, you need to start working on that, start building it. Even if you’re like, I don’t want to, in fact someone the other day who got a copy of the book is like, “If I get this book do I have to become like Gary Vaynerchuk and do 5000 videos a day?” No you don’t, but you need to be publishing something. It’s not the only thing you have to have traffic, but man, it makes so many things easier when you have a platform. S o that’s kind of the last thing I want to share, just man, every one of you guys should start thinking, “Man, how can I have my own platform? Because I want to make sure that when I pick up the phone to call the influencer in my industry, or the podcast I want to be on or whatever, now I’ve got some value I can offer them” and the thing of value you have for people, is access to your own platform. PETE: Dude, I love that Russell. A lot of you are like, “What’s a funnel?” Russell, maybe you can just tackle that for 2 minutes. Help, like I know 70% might know what it is, 30% don’t understand funnel. It’s been said a lot this week. Can the guru, the master of funnels, can you give us the elementary funnel explanation of what a funnel is so people know what to build in their business? I know that’s a big topic, but I’m sure you can give a two minute answer. Russell: It’s tough because there are so many different types of funnels. There’s funnels to generate leads, there’s funnels to sell products, there’s funnels to do live events, there’s different funnels for different things. But basically a funnel is a step by step sales process. So you can tell it’s a funnel because usually each step in the process only asks you to do one thing. Unlike a shopify store is like, 8000 things you can order, a funnel always is like, each page has one specific call to action, like “Give me your email address.” Then you do that. The next page is like, “Watch this video and then I want you to buy this thing.” And the next page is like, “Here’s an upsell.” So it’s taking you through a step by step simple sales process, and by doing that two things happen. Number one, you increase how much money you get for every single person that comes in. Like every, all the traffic, each person that comes into your funnel, you’ll make more money from them. And second off, it actually gives them a better experience as well. They go through a funnel, they’re not being bombarded with all these options and opportunities. It’s just step by step, here’s the first thing you need, second thing, the third thing. And you take them down a path of success. So it makes more money for the person who owns the funnel, and makes a better experience for the person who is going through the funnel as well. So that’s a basic… PETE: Dude, that’s perfect. RUSSELL: I can go deep for years on this. PETE: I know. Russell, thank you so much, bro. I appreciate it, man. RUSSELL: Thank you man, that was fun.

The first weekend of competitive action is here as we reflect on the pre-season action with the two games with Freiburg and look ahead to this weekend when we host then visit Dundee Stars. Hear from former coach Pete Russell about his emotional return to Glasgow, Scott Tanski, Freiburg's Cam Spiro and Clan goalie Patrick Killeen.  Plus the captain will be along to inspect things too.

There's a new coach in town as Zack Fitzgerald takes the reins as the new coach of Glasgow Clan to replace Pete Russell.  In this exclusive interview, he discusses his vision for the role and explains why the time was right.

The Great Dane is back as Rasmus Bjerrum returns for a second season with Glasgow Clan as he talks to Clan Chat about his decision. Plus he reveals why he's been chirping head coach Pete Russell recently.

Scott Pitt is back with Glasgow Clan for a fifth season, confirming himself as the latest player on Pete Russell's roster for 2019/20. In this new Clan Chat exclusive interview, Pitt discusses his return and reveals what he would like to achieve next year.

The final weeks of the EIHL season are rapidly falling upon us. In a matter of 10 days the destination of the 2018-19 EIHL Title will be certain, but that team is yet to be determined. In this weeks A View From The Bridge we look back at a 4 point weekend against the Coventry Blaze, CEO of the Odyssey Trust, Robert Fitzpatrick answers YOUR questions on The Fan Agenda and we chat with Adam Keefe and Dustin Johner at training. Patrick, Davy and Simon look back at Stephen Murphy's magnificent performances against the Blaze and discuss whats in store for the Giants this weekend. The lads consider the playoff battle at the bottom of the table and consider the options for Pete Russell's Team GB ahead of the warm up games for the World Championships. Robert Fitzpatrick gives the answers to your questions and discusses the future of the Giants and more. We hear from Adam Keefe and Dustin Johner before Aaron Murphy marks our cards for the FreeSports Game of the Week.

Former forward Stefan Meyer speaks to Clan Chat about his return to the club to be inaugurated on the Wall of Fame on Friday. We also hear from Tyson Wilson and Pete Russell to talk about things on the ice, plus Gerry McLaughlin tells us what he does

In this mini edition of Clan Chat, we talk to head coach Pete Russell ahead of the midweek trip to Cardiff Devils where he looks ahead to the battle with Andrew Lord's title-chasing side, the schedule and the loss of Craig Peacock to the team

In one of two special editions, we mark the 500th game of Matt Haywood by talking to those who have shaped his career in some way, including long time friend, Cardiff Devils netminder Ben Bowns, former Clan coach Bruce Richardson, current coach Pete Russell and the club's Chief Operating Officer, Gareth Chalmers. We also read some of your Matt Memories from the Purple Army as we celebrate the career to date of one of the club's most popular players.

Clan Chat brings an exclusive interview with new signing Guillaume Doucet ahead of his debut for the club this weekend against Fife Flyers and Sheffield Steelers. Former Clan player Bari McKenzie joins us to give us the Fife perspective as the Scottish rivals prepare to meet in the league for the first time this season. Plus Matt Haywood and Pete Russell join us to look back on the two great results against Cardiff Devils and Belfast Giants last week.

Travis Ehrhardt chats to us about the visit of his brother, Dallas, when his team, Manchester Storm come to Glasgow in Sunday's Elite League encounter. We look back on Wednesday's win over Sheffield Steelers with Pete Russell, Joel Rumpel and Michal Gutwald while Matt Stanisz looks ahead to Sunday's game also.

The Challenge Cup is back and the Clan get ready to take on Cardiff Devils in the first leg of their quarter final. IceTime TV Gareth Huish gives us the inside track Andrew Lord's men ahead of the game, plus we get the thoughts of head coach Pete Russell too. Former player Tristan Harper looks back on his time with the club and we launch our new 'Fan of the Week' segment.  Listen for more.

It's a bumper edition of Clan Chat where Victoria Steveley of UTV in Northern Ireland joins us to give some insight in Belfast Giants, Pete Russell and Joel Rumpel give their thoughts after Wednesday's narrow loss to Cardiff Devils. Kevin Bergin joins us to take a trip down memory lane as he looks back on his year at the club Plus we hear from another Clan Crew member in 'What do you do?' AND we reveal why you should be paying attention to Sunday's game between Guildford Flames and Milton Keynes Lightning. Subscribe to Clan Chat via iTunes, Audioboom and Spotify and please leave a review

Glasgow Clan beat Nottingham Panthers but lost to Coventry Blaze in a home double header weekend as Clan Chat looks back on the two games.  From there, we hear from head coach Pete Russell and Matt Beca. Plus we talked to former Clan forward Jacob Doty, making his return to Glasgow with new club, Nottingham Panthers following Friday's game and another Clan Clew member told us what they do on game nights. Subscribe to Clan Chat via iTunes, Spotify and Audioboom and don't forget to leave a review

Clan Chat talks to head coach Pete Russell and forward Brendan Connolly following Glasgow Clan's penalty shots win over Dundee Stars. There's also reflection on Saturday's narrow 4-3 defeat to Belfast Giants as well. Subscribe via iTunes, Audioboom and Spotify to listen to Clan Chat and don't forget to leave a review

In this latest edition of Clan Chat, we speak to Scott Tanski about his mental health initiative, "Tanski Talks" in the week of World Mental Health Day.   We reflect on last weekend's three-game weekend and Pete Russell joins us to preview the games against Belfast Giants and Dundee Stars. Plus we hear from one of the many people who keep the wheels turning on game nights in "What do you do?" Subscribe to Clan Chat by going on iTunes, AudioBoom or Spotify and don't forget to leave a review

We are in a good mood, 6 points from the weekend and a "goal" from Patrick Dwyer that has entertained the hockey world. So we've dug deep and brought you an action packed podcast with no fewer than 8 guests to give their in depth hockey opinion. Who are these 8? Well, Colin Shields updates us on his injury, Darcy Murphy, Jonathan Boxill, Paul Swindlehurst and Adam Keefe chat to Simon Kitchen at training. Aaron Murphy previews the Belfast Giants v Guildford Flames game which is the FreeSports Game of the Week. Flame Coach, Paul Dixon relfects on the first season in the EIHL and what he learned and Pete Russell chats to Simon about the Clans early season form. Also Simon, Joel, Davy and Patrick discuss Dwyers attempts to make an ass of things. The 6 point haul. Steelers Coaching appointment and much much more. Enjoy!

Glasgow Clan coach Pete Russell shares his reflections on two losses on the road - going down 2-1 at Coventry Blaze then an 8-1 defeat at Cardiff Devils PHOTO: Scott Wiggins

A mixed weekend for Glasgow Clan results wise as head coach Pete Russell looks back on victory in Nottingham and defeat in Guildford.

Clan head coach Pete Russell reflects on the two games over the weekend that saw a 6-4 loss at Belfast Giants in the Challenge Cup and a 4-2 win at Manchester Storm to secure the first league points of the season.

Clan Chat takes a look back at the opening weekend of the 2018/19 season that saw trips to Fife Flyers and Dundee Stars in the Challenge Cup and looks ahead to games at Belfast Giants and Manchester Storm. Clan coach Pete Russell, current forward Brendan Connolly, Storm coach and former Clan coach Ryan Finnerty and former Clan D-man Scott Aarssen, now with Fife, chat to us in this edition. Subscribe to Clan Chat via iTunes, Spotify and AudioBoom and don't forget to leave a review.

In the last of the series, coach Pete Russell talks about the Summer Series, new signing Vaclav Stupka and the opening weekend of the season when Glasgow Clan head to Fife Flyers and Dundee Stars on Challenge Cup duty. Subscribe to Clan Chat via iTunes, Spotify and AudioBoom and don't forget to leave a review.

Better late than never as Clan Chat looks back on the second weekend of Summer Series that yielded an overtime loss to MAC Budapest and a win over Stavanger Oilers. We hear from former Clan D-man Cameron Burt, Stavanger coach Todd Bjorkstrand, Clan coach Pete Russell and newly arrived Josh Gratton. Subscribe via Spotify, iTunes and Audioboom and don't forget to leave a review.

Glasgow Clan returned to the ice to face German sides Fischtown Pinguins and Dresdner Eislöwen in the Summer Series.  Hear from coach Pete Russell, captain Zack Fitzgerald and Dresdner forward Harrison Reed as we recap the first weekend of the 2018/19 season. Subscribe to Clan Chat via iTunes, Spotify and AudioBoom and don't forget to leave a review.

The Summer Series is almost upon us as Glasgow Clan make their final preparations for the 2018/19 campaign under Pete Russell. Aaron Murphy joins us to talk about the new Elite League/FreeSports TV deal, Craig Peacock looks back on his time in New Zealand while Clan TV's Gerry McLaughlin is on hand to provide some thoughts on what's going on around the club. Former player Cameron Burt also joins us to look ahead to the Summer Series game with his new club, MAC Budapest while we look at Norwegian visitors Stavanger Oilers too. Plus we reveal the winner of our Clan Chat Socckey jersey. Subscribe to Clan Chat via iTunes, Spotify and AudioBoom and don't forget to leave a review.

It's the first of two summer specials as we look back on the recent re-branding, with Braehead Clan becoming Glasgow Clan. We chat to Hockey and Operations Director Gareth Chalmers, coach Pete Russell and captain Zack Fitzgerald plus we get the inside track from two of our four opponents in the Summer Series. Cory Quirk of Fischtown Pinguins and Matt Siddall, formerly of Dresdner Eislowen, give the insight on what Clan can expect next month. Plus we've got a Socckey jersey to give away.

Glasgow Clan head coach Pete Russell talks about the club's name change and how his summer has panned out so far

New Clan coach Pete Russell talks exclusively to Clan Radio after the news that he will take over from John Tripp from the 2018/19 season.

Martin, jumps into the interview likening our current economic situation to a tarmac road - the ‘neo liberal’ tarmac road - that is now breaking up, as there are more and more crises - and in among all the cracks there are many kinds of green shoots coming up to form a new ‘commonwealth’ society - and this in many ways is exemplified by Lyttelton and Project Lyttelton.net.nz  - where Martin was being  interviewed by telephone from.   That he states this is a global phenomena that’s actually happening in so many countries as a conscious change due to discontent with the ‘monetisation’ of so much of our culture and way of life. Martin mentions that after the two huge destructive earthquakes that hit both Christchurch and also Lyttelton - the community pulled together and they both have been able to recover remarkably well - (and still having much work to do on this) and he asks the question. Does this prefigure the challenges we face with climate destruction if we do not take timely action? http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11935975   The slow moving disaster for NZ’s future - areas that are gradually being affected by rising sea levels.   The Commons How can we live and have access to both land and a home? Marine talks about Community Land Trusts and how they can take care of the ‘commons’ of land, water and air, but mainly land for farming and housing. Yet, we have also lost many of our connections with the ‘commons.’ The failure of Neo Liberalism Saying that the pendulum in NZ is swinging away from Rogernomics and Ruthanasia  (Slang for Two previous Ministers of Finance from the NZ Labour and National Parties that championed neo - liberalism) That we are now realising the need to re-balance our society during this present political times by inviting not only the public and private sectors but also the plural sector, the civil society sector - who he says we see for example in Project Lyttelton. Community and Countrywide Ownership That NZ was once a large co-operative country that had many commercial co-operatives - dairy farmers being the largest of them, but also, having huge Mutual Insurance Societies, Trust Banks up and down the country, Building Societies, Trust Hotels and Alcohol outlets - and we have basically let them slip out of NZ ownership and control since 1984, when the rightwing overseas bankers infiltrated the NZ Labour Party with the Neo liberal agenda, of self interest. Co-operative Values Cooperative Values of self help and self responsibility, community benefit, community participation, openness, transparency and community investment - which Martin says is a wonderful picture - why did we let all this go and why have NZers forgotten this profoundly important history?   (Martin was taken back to learn of this.) Same in the UK He says that in the UK in the 1990’s and early 2000s, many of the building societies that were member owned and were mutuals for savings, loans and mortgages were privatised     too and then they went bust! Resulting in the taxpayers shelling out a trillion pounds to support them in 2007-8. In the UK Martin belongs to and banks with the Nationwide Building Society, and it’s still member owned which is the largest mutual still operating and it is very efficient and more effective and provide better service than the big five banks of Britain, that he terms casino banks. Co-operative originated in UK 3 He talks about the early Co-ops in the 19th century and early 20th century in UK and the Newcastle area and spread to Australia and NZ - See Rochdale Principles. The Rochdale Society of Equitable Pioneers, (RCEP) founded in 1844, is usually considered the first successful cooperative enterprise, used as a model for modern coops, following the 'Rochdale Principles'. A group of 28 weavers and other artisans in Rochdale, England set up the society to open their own store selling food items they could not otherwise afford. Within ten years there were over a thousand cooperative societies in the United Kingdom. These were to counter - liberal laissez faire economic business systems of today - dog eat dog world. https://community-wealth.org/strategies/panel/coops/index.html Research published by the Worldwatch Institute found that in 2012 approximately one billion people in 96 countries had become members of at least one cooperative.[2] The turnover of the largest three hundred cooperatives in the world reached $2.2 trillion – which, if they were to be a country, it would make them the seventh largest. This was one way of pushing back for the individual and those less financially advantaged  … unity is strength. Now today - how can we reinvent cooperative methods and recreate different ways of cooperating  … this is what Martins sees as our localised challenge. Today in the UK In England in Gloucestershire the Stroud Commonwealth enable social businesses - that were very interested in local food. Having enabled the development of one of the first of 6 community supported agriculture cooperatives. http://www.stroudcommunityagriculture.org/ This is a consumer cooperative who commit to buying produce from farmers a year in advance and they guarantee that income for a whole year. There are 290 people in this co-operative - they have a budget meeting every year - they agree with the farmers what should be grown and they support the farmers wherever it is feast or famine.   Now Stroud Community supported agriculture is an exemplar of this very different way of running a farm. Now there are over 200 of these consumer cooperatives throughout the UK. Listen … Ooooby  (Out of our own back yard) Martin talks of NZ’s Ooooby as a world class exemplar of a grassroots food distributor - of boxed fresh organic fruit and vegetables run by a team with Pete Russell originally out of Waiheke island, now in Auckland and with connections into Australia and the US. https://www.ooooby.org   Using leading edge software - to really connect people with quality food. Also, Ooooby is looking at how ownership can be distributed among the founders, customers and producers. - They are exploring new ownership forms - the sharing of the  ‘common wealth’ of their enterprise. Calling ooooby - a real green shoot. Purchasing Land Enabling farmers and communities to buy land and then put this into a farm trust. A template for young farmers -listen - (it is only a 70 meg download = 35 family fotos) Martin gives an example of how 8 hundred thousand pounds was raised and exchanged for shares - from 8,000 people - Farmland Trust. Listen to how they make it happen. Started off with only one extra job, now there are 27 jobs. Now Co-operative UK https://www.uk.coop/is the trade body set up - to facilitate cooperative development. As a result several thousand different  provident and industrial societies have emerged out of this that have groups of people co-operating around renewable energy, for owning the village pub or owning the value shop. This has all come about from a standing start back in 2005-6. Click to Listen - Martin shares lots of valuable information especially that we need an organisational structure that helps people reconnect with the land - through buying shares as well as a structure for investment - so the co-operative form is ideal for this. Connecting with like Minds This includes every year having festivals, courses and workshops - to keep the energy dynamic and people educated and learning. Plus making the annual general meeting a festive event. Reconnecting with the land and learning how to do this via artistic workshops from bird watching to biodiversity - interpretive walks and fantastic design workshops by permacuture  - horticulture,  bees etc is all part of a holistic understanding of our connection to the natural world. Todays food revolution of fresh local, organic produce is also a cultural revolution as it is feeding our soul, giving nutrient dense vitamins and minerals to us as brain food - so that we make good decisions etc especially because of our deepening spiritual connection to the land. Plus with co-operatives slowly emerging especially in the UK it is an economic revolution as well. Housing Ownership Housing model - to find ways of owning your own dwelling. Community Land Trust     Land is seen not as a commodity but as a commons - to be stewarded  That for each community to steward their land commons is for community benefit - thus a lead structure is required.  http://www.communitylandtrusts.org.uk/what-is-a-clt Common Land -  Freehold land in Britain can be held in common by a kind of community land trust called the National Trust - which is a body of 3 million members owning 1500 farms and own 3 or 400 stately homes - and people have the right to walk there - and some areas where commoner farmers have the right to graze cows there. https://en.wikipedia.org/wiki/National_Trust_for_Places_of_Historic_Interest_or_Natural_Beauty A Community Land Trust http://www.vermontcf.org/Portals/0/Uploads/Documents/bclt_strategic_plan.pdf Burlington Community land Trust in Vermont - Shepherded through by Bernie Sanders - 3000, houses owned by their community land trust - which owns the land - where you can buy houses at 2/3 to 1/2 the market value - because the other half is owned by the land trust. A very interesting model. Other Subjects Covered. Co-operative Land Societies https://en.wikipedia.org/wiki/Housing_cooperative Letchworth Heritage Trust http://www.letchworth.com/heritage-foundation/about-us Covering ohu’s that the NZ Labour Government started off in 1973 in a concession to counter-cultural values, it sponsored the development of ‘ohu’ – rural communes. Happiness architecture and beauty -  Kevin McCloud of Grand Designs https://en.wikipedia.org/wiki/Kevin_McCloud Special low energy homes that are environmentally benign. https://www.theguardian.com/tv-and-radio/2017/sep/04/grand-designs-presenter-kevin-mccloud-seeks-to-raise-50m-to-build-600-homes-a-year Martin is here in NZ at the invitation of Caroline Hughes of the NZ Land Trust   http://www.thelandtrustnz.com Martin Large of: https://www.hawthornpress.com/about-hawthorn/

Pete Russell gets business awards. He knows that by entering, supporting and participating in the Awards every year, he gets huge exposure for his business. But in 2011, as a direct result of winning two Awards, his business grew dramatically. From the exposure gained as a winner, he developed relationships that led to developing a strata business, and growing his business into a franchise. Pete talks about how the Awards is a platform for engaging and celebrating with his team, how it gives brand recognition, and is a really important opportunity to reflect on the achievement of goals. Plus Pete shares how another local business that he was not aware of is now a major supplier to Integrity, as a result of winning a few years ago.  If you're on the fence about entering an awards program, you will feel like it's a no brainer after listening to Pete's compelling reasons for entering.

As Wholesalers, we ALWAYS ALWAYS ALWAYS need to be thinking outside the box. There are so many different methods and strategies to land deals, that it’s almost impossible to do it all. Can you imagine asking one single question and getting three deals? Today, meet Miguel Roman and Pete Russell, who are wholesaling partners who are CRUSHING it in their business! With their ‘progress not perfection’ attitude, (and massive amounts of “Grit”), they were able to navigate a SUPER difficult, on again, off again, deal! Despite the long wait and thoughts of this deal being dead in the water, they were able to make it work and even walked away with a nice surprise! Don’t miss this episode where you will discover what it REALLY takes to make it in this business! IN THIS EPISODE YOU’LL LEARN: How Pete and Miguel took the plunge What their 6 deals looked like Making a partnership work Accountability counts Failing forward and getting in the right mindset Shaping up a motivated seller Details on this particular deal using bandit signs The power of follow-up How one question led to more deals! and so much more... If you are ready to start building a Wholesaling business or want to take your existing Wholesaling business to the next level, go to www.wholesalinginc.com and click on the coaching tab to book a FREE Strategy Session call with us. The call is 100% FREE with no obligations whatsoever. If we speak and it sounds like we're a good fit, we may just consider inviting you into the tribe. We've probably helped more Wholesalers build a 6 figure business than anyone out there today, so we're confident we can help you do the same. If you are a Rhino and are SERIOUS about your Wholesaling business, let's talk ASAP! See you next time!

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How do we get more Brits playing ice hockey? When it comes to the Elite League, teams are flooded with imports from Canada, USA and Europe. But what opportunities are open to develop home-grown talent? From Trafford Tornados, Altrincham Aces to Manchester Storm - a panel of some of the best names in British ice hockey join Clare Freeman to discuss. On the panel: Davy Phillips, GB international & Manchester Storm D-man Scott McKenzie, Widnes Wild player coach & bench coach Robyn Crebbin, Altrincham Aces coach Pete Russell, GB/Milton Keynes Lightning coach & Manchester Storm recruiter. Also available to download on iTunes.

FRESH, coming to you - a food revolution - through your door to the back yard.Ooooby.org a NZ initiative out of Waiheke Island, is revitalising localized community, connection with neighbors and in particular a revolution around food.Using today’s web technology, Ooooby connects people together in a supportive collaboration. This resulting synergy is bringing innovation to food production, distribution and eating - resulting in goodwill and camaraderie by working towards a more healthy, coherent lifestyle and community. Using their website www.ooooby.org with over 3,000 members this interface of sharing and social networking offers ways in which to participate and serve community life across local areas.With: Blogs on what is happening locally, and street wise You can join the poultry group learning about chickens to chooks The honey bee group Learn huge amounts from gardening tips And recipes for tasty dishes and healthy living. And now distributing across town a box, 'The Box' of fresh grown vital food that ultimately is showing the way to community sufficiency. Out Of Our Own Back Yard, is a food focused network that also interfaces with Transition Towns. This grass roots way builds community that establishes more sustainable options, for our collective future.

brwp.net Making sure paintballers have a good time at your field is not as easy as it sounds. Today’s guest, “Paintball” Pete Russell has built his reputation on excellent customer service. In this interview, we ask him about the keys to his success. Also, Pete describes his network of nationwide referees and the story behind the independent booking agents that have caused problems for field owners all over Australia. Plus, Pete describes why his peers consider his to be a “boutique” paintball field.Contact the show:Email: studio@brwp.netCall the Studio Line: 303-952-0274Skype: blastradiuswoodsballpodcastTwitter - WayneTwitter - BenFacebook - WayneFacebook - BenFacebook - New Page!!YoutubeMyspaceComplete our listener survey!http://bit.ly/brwpsurveyLINKSLinks to products, stories, topics, or games we coveredin this episode are available on the Delicious list.http://delicious.com/brwp/160MUSICTheme music by Greg M Johnsonhttp://myspace.com/dewydb20 Aug 2010brwp.net

Pete Russell is the "initiator of www.ooooby.org here on Waiheke Island, Auckland, that is rapidly spreading from the grass roots up, as a process of producing goods and products from your own back yard, especially gardens and then finding ways to share, barter or sell to other neighbours in the community. This is a New Zealand first, that pulls the strands of community together around your physical and virtual backyard using the internet as the medium of social networking. See how this grass roots system is rapidly spreading here and that it’s a direct interface with Transition Towns, www.transitiontowns.org.nz which is another level up where people across the land and in other countries are mobilizing themselves and resources. They are finding new and innovative ways to survive and thrive healthily in these rapidly changing times of climate change, financial fallout, energy costs and fluctuations, and the resulting social dilemma and confusion. Ooooby.org will inspire you to find new neighbours who care, want to share and bring family and community together from out of your own back door and back yard. A win win win for all involved.

brwp.netWhen paintball players go back to their roots, they go play pump.  Rather than the high rate of fire contests that can be prevalent today, pump-action paintball games force players to deliberate over each pull of the trigger.  The biggest name in pump markers is the CCI Phantom.  Since 1987 it has been the standard against which all others are measured.  In this exclusive interview, Mike Casady talks to BRWP about a wide range of topics, to include the following: The "small" company that started out buying barrels and breeches from CCI back in the early days; The paintball marker that inspired the original CCI Phantom design; Design changes that Mike has made to the Phantom throughout the years. Whether you're already a Phantom fan or you're hearing about it for the first time, don't miss this interview. Contact the show:YouTubeTwitter Facebook MySpace Call the Studio Line: 303-952-0274 Skype: blastradiuswoodsballpodcast LINKS CCI, Home of the Phantom http://phantomonline.com Red Dawn Scenario March 28 Poco Loco Paintball, PA http://www.pocolocopaintball.com/scenario.cfm http://www.tristatespecops.com Combat Classic, The Battle of Riva Ridge April 4, 5 West Point; US Military Academy, NY http://armypaintball.com SPPL season opener March 7, 8 A Pirates Paradise; Mesquite, NV http://playsppl.com Return of the Riders May 2, 3 Agate, Colorado http://fledglingscenarios.com Download the "special edition" extended interview with Pete Russell by clicking: http://snurl.com/extrapete This interview is not available from any other source. MUSIC Beautiful Tragedy and Forever, both by In This Moment http://www.myspace.com/inthismoment Theme music by Greg M Johnson http://myspace.com/dewydb 26 Jan 2009 brwp.net