Space Marketing Podcast

Special podcast announcing my new Moon Tree children's book. Listen to our interview with the co-creator, and my sister, Miss Dee Dassen! I'm thrilled to introduce our new children's book: "Izzy and Dee – The Moon Trees" co-created with author and illustrator (and my sister!) - Miss Dee Dassen. She is my guest on this special episode. Hear about how we grew up to be creative and how we inspire to impact the world! This children's book about Moon trees is inspired by the real-life seeds taken to the Moon on the Apollo 14 mission. Izzy and Dee - The Moon Trees is a magical story that blends imagination, science, and adventure to inspire the next generation of space explorers and engineers. Alongside the book is the Moon Tree Companion Passport guide, filled with interactive activities, worksheets, and sticker pages to track real-life Moon Tree visits around the U.S. This is not our first adventure together—Dee and I also created Explore Space A to Z, and she's written several beloved children's books including Weird Animals A - Z, Weirdest Animals A to Z and the Skullie and Boop series. Our new book is available now on Amazon, IngramSpark, and at your local bookstore. Visit MissDeeDassen.com to learn more and subscribe for updates on upcoming books and products. Listen to this podcast on all of the major channels and at SpaceMarketingPodcast.com. Let's inspire the next generation to look up and reach for the stars! Links: Book information: MissDeeDassen.com Moon Trees locations - Apollo 14: nssdc.gsfc.nasa.gov/planetary/lunar/moon_tree.html Moon Trees locations - Artemis I: NASA.gov/learning-resources/artemis-i-moon-tree-stewards U.S. Forest Service: www.fs.usda.gov/learn/conservation-education/moon-trees #SpaceMarketingPodcast #IzzyAndDee #MoonTrees #STEMeducation #ChildrensBooks #ArtemisMission #Apollo14 #NASA #STEMforKids #ImaginationInspires #DeeDassenArt #ReadToInspire #SpaceBooks #TreeStewardship #CreativeSisters #MoonTrees #ExploreWithIzzyAndDee Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode #82 - In this episode of the Space Marketing Podcast, Izzy House chats with John Gordon, corporate attorney at Taft, about "The Legal Side of Space."

Welcome to the Space Marketing Podcast! Today we're exploring the power of connecting in the space industry. Our guest, Sarah Pousho, Co-Founder & Chief Executive Officer of Space Bridge Partners, will share insights on building meaningful relationships and bridging gaps across companies, countries, and industries. We'll uncover how strong connections drive innovation, collaboration, and success in the dynamic world of space. We'll discuss the art of building meaningful relationships, how to create bridges that drive success, and why cultivating connections is the key to thriving in the dynamic and competitive world of space. Chapters: 00:00 - Introduction – Welcome to the Space Marketing Podcast 01:17 - Guest Introduction – Meet Sarah Pousho of Space Bridge Partners 01:48 - The Power of Connections – How networking drives success in space 02:25 - Sarah's Journey to Space – From childhood dreams to co-founding a company 04:03 - Breaking Into the Space Industry – How Sarah transitioned into space marketing 05:12 - About Space Bridge Partners – Connecting private capital to space missions 07:17 - The Role of Branding in Space – Why sponsors are crucial for space projects 09:18 - Real-World Space Partnerships – Brands already investing in space 11:03 - Mission Matchmaking – Aligning sponsors with space initiatives 12:37 - Historical Branding in Space – How Apollo worked with 20,000 brands 13:46 - Exciting Space Missions – Human reproduction in space, Venus atmosphere studies & more 15:11 - The Future of Space Tech – Innovations that feel like science fiction 17:09 - Networking for Success – How to build connections in the space industry 19:17 - Why Space is Collaborative – The unique openness of the industry 21:05 - Space's Everyday Impact – How space tech affects our daily lives 23:30 - The Next 20 Years in Space – What's coming & why it's exciting 25:26 - Big Shifts in the Space Sector – The future of government & private investment 26:41 - Opportunities in Space Careers – Space needs more than just engineers! 28:41 - Final Thoughts – Why space needs you & how to get involved 29:55 - Closing & Special Thanks – Don't forget to like & subscribe! ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Royalty Free Music Licensed by stockmusic.net  UPC: TRA-TBI03  License: Sync License Download License: DOWNLOAD  Purchase Date: 6/3/22  Cue Sheet Track Name: Inspiring Hip Hop  Composer: Two Mountains Learn more about your ad choices. Visit megaphone.fm/adchoices

Communicating the Highs and Lows of space Insights on Storytelling, News Releases, and Building Trust in the Commercial Space Industry Izzy chats with Audra Mitchell, Assistant Director of Marketing & Communications at Astrobotic to discuss the good days and bad days and how to talk about both of them. And be sure to see Steve Clarke Vice President for Space Programs at SpaceCom Jan 28-30 in Orlando! Chapters: 01:45 Meet Audra Mitchell, Assistant Director of Marketing & Communications at Astrobotic 06:47 Commercial Space needs non-space skills 09:15 Astrobotic 11:13 What is a news release and why is it important 12:53 Telling your story to the media 15:54 AI finding good information 17:11 See Steve Clarke at SpaceCom 18:05 Finding your company 19:50 Importance of a news release 23:53 What is in a news release - 3 pillars of content - technology, local interest, and fun content 25:41 Who, what, when, why, and how 26:04 Building trust 26:33 When the news is not good news 29:50 The danger of silence 29:59 The hard days - Peregrine Moon Lander 37:20 Taking the public with you 39:18 Marketing the Moon by David Meerman Scott 39:59 Educating the future workforce - Moonshot Museum 47:01 Final Thoughts Astrobotics https://www.astrobotic.com/lunar-delivery/manifest/ Workforce development ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Royalty Free Music Licensed by stockmusic.net UPC: TRA-TBI03 License: Sync License Download License: DOWNLOAD Purchase Date: 6/3/22 Cue Sheet Track Name: Inspiring Hip Hop Composer: Two Mountains Learn more about your ad choices. Visit megaphone.fm/adchoices

The Business of Space with UAH Join Izzy and guests Dr. Jason Greene and Dr. Hank Alewine from University of Alabama Huntsville, College of Business as they discuss where business, innovation, and opportunity intersect in the ever-expanding space economy. They look at the space industry from a business perspective, bridging the gap between students, organizations, and their communities to inspire the next generation of space leaders. They highlight the power of numbers to advocate for space initiatives, influence policy, and propel the industry and the future workforce forward into the next frontier. Business of Space Conference - Feb 23-25, 2025 Register - https://www.uah.edu/opce/program-topics/business-of-space/2025 College of Business https://www.uah.edu/business Chapters 00:02:19 Introducing Dr. Jason Greene and Dr. Hank Alewine from University of Alabama Huntsville, College of Business 00:06:45 Beacons for space, business, workforce and community development 00:14:56 Business of Space 00:17:49 Space community is growing 00:19:09 Business of Space Conference information 00:21:22 University of Alabama Huntsville College of Business 00:24:10 Huntsville 00:25:04 Developing the business of space 00:29:24 Untapped opportunities in the space economy 00:35:28 Space impacting markets 00:40:01 Space data as an economic driver 00:42:39 Single most impactful innovation impacting the commercial economy today 00:50:23 Commercial industry's role in developing space policy 00:54:08 Community relations 00:58:20 Entrepreneurial investment 01:00:08 Tech making an impact - Satellites and agriculture 01:04:46 Future trends no one is talking about yet 01:09:34 Final thoughts About Izzy Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Royalty Free Music Licensed by stockmusic.net UPC: TRA-TBI03 License: Sync License Download License: DOWNLOAD Purchase Date: 6/3/22 Cue Sheet Track Name: Inspiring Hip Hop Composer: Two Mountains Learn more about your ad choices. Visit megaphone.fm/adchoices

Transforming Employees into Brand Ambassadors: Insights from Laura Smith on the Space Marketing Podcast On the latest episode of the Space Marketing Podcast, host Izzy House welcomed Laura Smith, Marketing Manager at Benchmark Space Systems, for an engaging conversation on transforming coworkers into passionate brand ambassadors. This marks Laura's second appearance on the podcast, following her previous discussion on crafting a 360-degree marketing strategy for trade shows. The episode delves into strategies that empower employees at every level—from engineers to office staff—to represent their company effectively and enthusiastically. Laura highlights the importance of creating a consistent company narrative and ensuring employees are equipped to communicate it confidently, both internally and externally. Space Marketing Podcast mentions: Laura's previous podcast - https://spacemarketingpodcast.com/episode/marketing-a-360-strategy Crafting a Stellar Speaker Proposal https://spacemarketingpodcast.com/episode/crafting-a-stellar-speaker-proposal About Laura Smith Marketing Manager Benchmark Space Systems https://www.benchmarkspacesystems.com/ Chapters 01:20 Meet Laura Smith, Marketing Manager for Benchmark Space Systems 05:50 Creating brand ambassadors 07:43 Understanding the mission 10:16 Training a culture of thought leadership 13:27 Multiplying the effort 14:42 The pre-event briefing and post-event discussions - Creating awareness of what do we do, why are we here, what are our goals, and what happened at the event. 20:19 New marketing training program - taking the stage 24:05 Creating a knowledge library and a training process 26:19 Public speaking benefits the company and the person 32:48 Knowledge library to aid speaking 35:55 Multiplying the marketing effort 38:55 Back up for context 39:33 Prioritizing now versus future 41:41 Lunch and Learn 44:36 Building processes 47:41 Project management in a marketer's toolbox 50:47 Partners representation 51:58 Project management represents your brand ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://izzy.house/ Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Space Marketing Podcast, we dive into one of the most simple yet incredibly powerful marketing strategies that often gets overlooked—being nice. Izzy chats with her guest - Bradley Hope, U.S. Area Sales Manager for MSI-DFAT. Kindness might not sound like a groundbreaking strategy, but in the world of marketing, it can be a game-changer. Being nice isn't just about good manners—it's about building trust, creating connections, and leaving a lasting impression that money simply can't buy. Chapters: 01:29 Meet Bradley Hope 04:48 About MSI DFAT - Acoustic Testing 10:46 Power of being nice 13:01 Tactics of being nice 15:46 Golden Rule to make a connection 19:30 Challenges of being nice 20:56 Ways to be nice that cost nothing 23:29 Future of the space industry 28:13 Emotional Intelligence 32:58 Final Thoughts Book references: Disciplined Entrepreneurship: 24 Steps to a Successful Startup by Bill Aulet Influence by Dr. Cialdini MSI DFAT - Maryland Sound International - Direct Field Acoustic Testing Orion images provided by MSI DFAT ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Space Marketing Podcast, Izzy dives into the art of storytelling and exploring a unique approach that brings products to life in a whole new way using detailed model replicas with guests, David Chalkho - Founder and Dario Wainer - Architect and marketing for SkyScale in Argentina.  This strategy captivates audiences by helping them visualize, interact with, and connect emotionally to your product—giving them a compelling experience without the real thing being right in front of them. Chapters: 2:53 Dario Wainer 3:53 David Chalkho 6:02 Skyscale - space models 08:52 NASA replicas telling the space stories 10:21 Bringing the concept to an investor using replicas 16:02 Different formats and levels of detail of SkyScale replicas 18:18 Promoting SkyScale 23:27 Final thoughts ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Space Marketing Podcast, host Izzy House dives into the power of education in space marketing. Featuring retired Brigadier General Damon Feltman (founder of OXR Consulting), Dave Thomas (Executive Director of Milo Space Science Institute at ASU), and Robert Aillon (founder of Leviathan Space Industries), the episode explores how they inspire the youth of Ecuador to dream big and reach for the stars!

Join Izzy as she chats with Beth A. Dean-Pope, CEO of Opus Solaris and a pioneer for expanding the boundaries of what's possible in space and space marketing. In this episode, we dive into the rise of non-traditional industries entering the space sector—from technology and fashion to automotive and telecommunications. We'll explore how these industries are not only driving innovation but also creating new opportunities for new marketing tools as non-space businesses of all sizes to participate jump into the space industry. CHAPTERS: 01:13 Meet Beth Dean-Pope 06:30 Opus Solaris 08:18 Point of transition in space 08:47 Building benefits for the sciences with commercialization of space 10:34 You can't change the world if no one knows you exist 11:27 Storytellers of Apollo 12:16 Edison Moment 13:58 Bringing non-space companies into space 17:11 Subscribe to the Space Marketing Podcast 17:48 The high net worth  18:48 Inspiration 4 and Polaris Dawn 21:31 What are the barriers for the non-traditional companies as they go into the space industry? 23:48 Non-space brands doing science in space 24:34 Companies big and small can do space projects and workforce development 25:39 Changing life on Earth and Agritech 26:53 Target and cotton 27:21 Comes back to storytelling 28:16 Providing marketing 31:23 Marketing to the public 33:32 Ultimate product placement and corporate involvement 36:25 The future of space 36:39 Orbital data centers 38:43 Multiple space stations for science and space tourism 39:39 Space debris 41:29 Spaceship Earth 44:59 Final thoughts    Links: https://opussolaris.com/ Contact Beth on LinkedIn Space for Kentucky - https://spaceforkentucky.com/ Loretta Whiteside - The New Right Stuff ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Izzy chats with Katie Gibas, Marketing Communications Manager for Moog about communicating the value of space. They explore how important it is to master the art of speaking, so you can amplify your company's voice and effectively tell your company's story in a way that resonates.  Chapters: 01:07 Communicating the value space 02:20 Meet Katie Gibas 06:33 About Moog 08:29 Anti-space messaging 10:24 Telling your story in front of the camera - working with your staff to prepare them for interviews 14:41 Getting over self-consciousness 16:11 Telling the story 18:22 Pool noodle rockets 19:46 Space is for everyone 20:17 Ad 22:38 Different perspectives  24:26 Get feedback 25:33 Video series “The faces of Artemis at Moog” 28:24 Current video project about avionics 28:59 Reaching the people outside the space industry bubble 30:30 Unique and powerful networks and audiences 31:35 Telling the company's story with hands-on activities 32:49 Challenges working in the space industry - can't talk about it 38:14 Volunteering builds powerful employees and powerful outreach strategies 43:04 Volunteers makes the company human 43:58 Future of space 45:07 Challenge - Tell us a story  Links: https://spacemarketingpodcast.com/ https://www.moog.com/ https://www.youtube.com/mooginc ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Izzy chats with Krystal Azelton, Senior Director of Program Planning at Secure World Foundation. She is a passionate voice about getting the space message out into the public. Krystal works tirelessly as she is driven to ensure that space is secure, sustainable, and peaceful for future generations and our planet. She travels all around the world to spread the message of how important space is in our daily lives.  Krystal Azelton Secure World Foundation https://swfound.org/ Chapters: 01:15 Introducing Krystal Azelton, Senior Director of Program Planning at Secure World Foundation 02:30 Krystal's journey to space 07:38 Becoming the megaphone for a cause 10:48 The message of value about space and the connection to the environment 14:46 Importance of communication and our audience 15:47 Importance of messaging for the future of space and its space sustainability 16:49 Messaging impacts innovation, budgets, policy, regulations, and the future workforce 20:02 Workforce - appealing to this generation who want to make an impact in the world 22:19 Inspiring our children - space relates to many industries 24:58 Space need everyone from accountants to marketing to scientists 27:03 Marketing is multifaceted  27:43 Space sustainability 33:15 Taking action 35:36 Outside of the bubble 37:59 Creating a healthy space industry  42:23 Final thoughts and a challenge  ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

I met Connor and James at SmallSat and they told me that I absolutely had to meet Aphrodite Brinsmead, their marketing guru! She has been with Duro for over two years and started from the ground floor on the marketing side of things. Aphrodite is a Product Marketer at Duro, a Product Lifecycle Management platform for hardware engineers. She is responsible for messaging, market intelligence, customer comms and sales enablement. Duro helps disruptive hardware teams design and build products faster. It is no wonder that space is part of their playground. CHAPTERS 01:08 Introducing Aphrodite Brimsmead from Duro 02:45 About Duro 04:10 From engineering to marketing 05:14 Customer experience 06:13 Starting up 07:26 Scrappy developing creative results 10:28 How has Duro grown?  11:11 Having a marketing person on staff 12:08 Working with an agency 14:06 Creating assets and finding the right audience 14:43 SmallSat 16:08 AD 17:16 Preparing your team for conferences 19:09 Other marketing challenges - AI, a lack of time, and oodles of smarts 20:26 Marketing tools in the toolbox 23:48 Why space 25:59 Duro case study - AstroForge 28:13 Final thoughts ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Space is on the verge of major changes within the next four years. Join Izzy as she chats with Kirsten Whittingham, the new President of Max Space about the disruption her company is leading in new space station inflatable modules providing affordable scalable modules for in-space habitation, manufacturing, research labs, space farms, tourism, sports, and entertainment. https://getmaxspace.com/ CHAPTERS 01:13 Introduction of Kirsten Whittingham, President of Max Space 02:32 Building a cake and contracts Kirstn's journey to space via space camp 09:20 Max Space 13:21 Max Space Founders - Aaron Kemmer and Maxim de Jong 20:03 Manufacturing in space - What is the difference between manufacturing in space and manufacturing on Earth 21:15 Biomanufacturing of human organs and retinas 24:53 Cosmic Girls Foundation 30:44 Diversity in culture and background experience to bring different perspectives and different solutions 32:42 Space needs you - space needs all kinds of professions Outreach of space 33:48 Marketing through thought leadership with conferences by speaking on panels and sponsoring, then building trust further with news releases, websites, and social media. 37:09 Importance of outreach 40:06 Marketing and outreach challenges 44:35 Websites and social media 45:08 Having a professional marketing from the beginning 47:53 Future outlook for space 50:11 Final thoughts of the day Cosmic Girls Foundation - https://www.cosmicgirls.org/ Space Camp - https://www.rocketcenter.com/SpaceCamp Embry-Riddle University - https://erau.edu/ Genesis 1 and 2 Bigelow Expandable Activity Module (BEAM) on the International Space Station Made in Space Small Sat 2024 - https://smallsat.org ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Getting your brand on stage at an event is a powerful marketing strategy. But how do you get selected to speak? Join Izzy to find out with guest Tina Leighty, Content Manager and Program Chair for SpaceCom. They will talk about what an organizer looks at when selecting speakers and how to make your presentation proposal rise to the top of the submissions. Tina and Izzy will discuss crucial DOs and DON'Ts for aspiring panelists and keynote speakers, offering insights that can transform your approach to event speaking opportunities.  Commercial Space Week - January 27-31, 2025 in Orlando, FL  SpaceCom | 51st Space Congress - https://www.spacecomexpo.com Space Mobility Conference - https://spacemobility.org GSA Spaceport Summit - https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/ Call for speaker presentations - DEADLINE: JULY 10, 2025 https://app.sessionboard.com/submit/spacecom-presents-commercial-space-week-2025/c76b41bf-87fd-4061-aa35-cd894ac6a3d6 Izzy's TINA Talk - https://youtu.be/VO0g8dt1uSw?si=lBNKFZ7BuzigNWjD CHAPTERS: 01:12 Introduction 02:16 Meet Tina Leighty from SpaceCom Content Manager and Space Congress Program Chair 03:52 Tracks at SpaceCom and Space Mobility Conference 05:23 Speaking at SpaceCom  07:38 Getting interesting speakers and keynotes 09:12 Selecting panelists and TINATalks 09:54 Benefits of Speaking 11:56 Speaking is about the audience, not about selling your company 13:48 Filling out the speaker presentation proposal 19:21 Things to avoid in your proposal 20:24 The rating system for approval (how your paper can move to the top) 22:37 The criteria 26:46 Advice for would-be presenters 29:54 Toastmasters ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Izzy as she chats with Laura Smith, Marketing Manager at Benchmark Space Systems about developing a 360 strategy at a tradeshow and how to get the most exposure and connection at a tradeshow to develop deep relationships with clients.  GUEST:  Laura Smith Marketing Manager Benchmark Space Systems https://www.benchmarkspacesystems.com/ CHAPTERS: 01:20 Introduction to Laura Smith 02:38 Laura received a copy of Izzy's Space Marketing book 03:51 Community of Marketers 04:41 Marketing equals storytelling 06:37 Spiritual side of space 08:47 Climate Crisis - we need space to see it in order to fix it 10:08 Do space responsibly and do it right 11:33 Laura's marketing position at Benchmark Space Systems - green technology in propulsion 12:31 Optimizing the mission and providing mission services for a satellite's full lifecycle 15:13 Creating a business around your audience and their needs 17:35 Trade shows and conferences as a 360 marketing strategy 18:42 Thinking about the long games, building trust, messaging, pre-event activities, news releases, speaking, live demos, and sponsoring 22:56 Creating a fun experience and developing a relationship with attendees 24:11 Training and preparing the staff for speaking and presentation 24:59 Post-event debriefing and developing the ROI for the event 25:42 Giving your team the tools to develop great relationships 28:15 Marketing Challenges - It is OK to say you do not know  29:32 Marketing Challenge for space - Creating visuals of in-orbit products and homogenization of the visuals across the space brands 31:17 Trust is everything 32:06 Marketing in space versus other industries  32:52 Encouraging new conversations 35:24 Space in the next 10-20 years - more problems solvers and more voices 37:58 Final Question 40:17 See Change Sessions bringing diverse thought conversation #spacemarketing #spacebusiness #commercialspace #marketing ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Izzy as she chats with Kimme Golash with Strategic Space Marketing! She is embarking on a new journey in her marketing journey and has developed a business to support space businesses and their marketing team.  A company can experience times of overload as they are approaching milestone moments. Kimmee's company can come in to support the marketing team or act as a marketing partner in order to grow.  #spacemarketing #spacebusiness #commercialspace #marketing CHAPTERS: 01:14 Introduction 02:17 Meet Kimmee 03:18 Passion for working with small space companies 04:37 Strategic Space Marketing 08:37 Marketing team of one 10:26 Creating marketing for an event 11:32 Social Media engagement 13:49 Social media algorithm 14:13 Marketing challenges  19:16 Market to your investors 21:21 Favorite marketing Strategy or tactic - Events 26:20 Developing a relationship where companies can benefit each other 28:36 The next 10 to 20 years 32:46 The importance of space for Everyone, not just people in the space industry 36:11 Final Thoughts ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode, Izzy discusses the importance of a marketing plan with Amanda Hudswell at Equatorial Launch Australia.  A marketing plan provides a blueprint for your communication activities, maximizes your efforts by targeting the most important audiences, and determines the marketing activities that resonate with them. A plan transforms dreams into reality by establishing the steps necessary for an idea to come to fruition and it provides clarity for action for the entire company and its team.  Amanda Hudswell Head of Marketing Communications and Public Affairs  Equatorial Launch Australia https://ela.space CHAPTERS: 01:17 Importance of a marketing plan 03:01 Eclipse 04:27 Meet Amanda Hudswell 07:54 About ELA 13:59 When to bring in a marketing professional 16:24 The Marketing Plan 19:17 Your audience and crafting a message that resonates 22:25 Strategies and tactics of a marketing plan 24:02 Constructing the plan and getting scrappy 22:37 Measuring and testing 30:24 Non-digital results 32:52 Telling the space story 36:47 Your audience is the hero, your company is the guide 39:53 Marketing challenges 41:59 Marketing successes 44:17 Algorithms - shooting at a moving target 46:34 Bad actors, trolls, and grumpy people 53:59 The future of space 58:57 Final Thoughts MENTIONS: GSA Spaceport Summit - https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/ Building a BrandStory by Donald Miller ITAR regulations - The International Traffic in Arms Regulations (ITAR) are a set of US government regulations that control the import and export of defense products, services, and information. The purpose of ITAR is to protect national security and advance American foreign policy interests. ITAR governs the following: Manufacture, Export, Temporary import, Provision of defense services, and Brokerage activities involving items described on the USML. https://www.pmddtc.state.gov/ddtc_public/ddtc_public?id=ddtc_kb_article_page&sys_id=24d528fddbfc930044f9ff621f961987 ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Izzy as she chats with Jeffrey Ugbah at Galaxy Digital about how to attract an investor for a space company. Back a few months ago, a podcast listener reached out and asked for an episode that focused on what investors are looking for in a company and what are some marketing tips to attract them. Here it is!  Izzy chats with Jeffery Ugbah, Director at Galaxy Digital, a venture capital company. They talk about what investors look for in a space company.  ABOUT JEFFREY UGBAH Jeffery Ugbah  Director at Galaxy Digital galaxy.com CHAPTERS: 01:15 Introduction to Jeffery Ugbah 03:48 Jeffrey's journey to space 08:54 Galaxy Digital 11:15 Why is the space industry interesting to investors? 14:15 How important is marketing and branding of a potential company to an investor? 19:00 What does a lack of branding say to investors? 21:05 Value of telling your story 22:48 The whole package 25:30 How does space differ from tech in expected growth? 28:57 Increase or decrease in first level Series A seed funding for space investments? 30:54 How do you find investors/investees?  35:37 Keeping your business a secret 38:12 Pitfalls that make companies undesirable to investors 42:12 How much percentage should a founder keep during a round? 43:43 Market fit 47:16 Bring in a marketing professional from the beginning of the development 48:42 Future of space 51:27 Final Thoughts MENTIONS: Evercore Galaxy Digital Bitcoin Digital Assets Computing High performance Computing ASIC Miners Gaming Climate Tech Frontier industries Space tech ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Izzy on the Space Marketing Podcast as she chats with Shannon Clement about a unique workforce solution for start-up and scale-up businesses to hire marketing professionals. It's called fractional leadership, offering a hybrid staffing model that combines the advantages of an in-house Chief Marketing Officer with those of a contract professional. ABOUT SHANNON CLEMENT: Shannon Clement Fractional Chief Marketing Officer (CMO) Engagement Marketing https://engagementmarketing.ca  613-799-5207 shannon@engagementmarketing.ca  Book a meeting: https://calendly.com/shannon-cmo/30min Shannon helps organizations position themselves for growth, drawing on 20 + years of experience in creating digital marketing and product development strategies that have resulted in highly converting online assets and campaigns. The journey from Start-up to Scale-up can be difficult but it doesn't have to be painful. As a Fractional Chief Marketing Officer & Marketing Agency Owner, Shannon has supported organizations and businesses in the growth stage looking for positioning help & support gaining further market traction. She also serves as a marketing consultant to Start-up Founders through various Accelerator and Incubator programs, guiding them to develop their marketing strategy.  CHAPTERS 01:24 Meet Shannon Clements from Engagement Marketing 03:22 Shannon's journey to space 07:06 Shannon's journey to marketing 09:18 Starting with Start-ups 10:08 Fractional Leadership 14:27 Reducing costs 15:51 Fractional Leadership is not for everyone 17:44 Start-ups 19:37 Women's Aerospace Network 21:44 Women in leadership 24:47 Dominant Information Solutions Canada (DISC) 26:38 Fun bits of marketing - translating the message 29:59 Companies transitioning into the space industry 31:23 Understanding the audience and their language 32:29 Space industry in 10 to 20 years 36:31 Final thoughts MENTIONS: Beth Mund Casual Space Podcast N2K T-minus Space Daily Women's Aerospace Network Women's Space Network Award voting deadline May 1 Dominant Information Solutions Canada (DISC) developing satellite cybersecurity telemetry hardware called eClypse. CySat 2024 #Satellite #Cybersecurity #FractionalLeadership #Start-ups #Scale-ups #SpaceTech #spaceindustry #SpaceMarketing #commercialspace #spacebusiness ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Izzy as she journeys to the graphic side of marketing and chat with Senior Brand Design and visual storyteller, Graphics and images continue the brand's story on a visual level transforming the narrative into a visual language that resonates and connects with audiences if it is done well. Together, they work harmoniously to capture attention, create a connection, build brand recognition, and leave a lasting impression. In an era where consumer engagement is vital, understanding the importance of storytelling and graphic design is essential for brands looking to stand out in the ever-changing market. Ed Fyfe Senior Brand Designer www.edfyfedesign.com CHAPTERS: 01:19 The value of graphics and developing a story 03:15 Meet Ed 07:07 Creativity 07:42 Ed Fyfe Design 08:36 Change only when it ceases to be effective 09:35 Imagery develops a brand 11:40 Merchandising a brand 21:04 Repurposing materials 26:07 Ai in graphic design 26:42 Mailer 33:00 SaxaVord Spaceport and their podcast 38:31 The next 10-20 years 41:33 Space for Kentucky 45:56 Tide 48:27 Final Thoughts ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Space Marketing Podcast, Izzy continues to chat with marketing professionals on the agency side. Today we will meet with Daniel Smith with AstroAgency from Edinburgh, Scotland, United Kingdom. The UK is becoming a leader in the space industry. While most countries look at establishing one spaceport, the UK is building seven!. They are serious about space And they are leading the way with eco-friendly facilities and launch methods. Daniel Smith with AstroAgency is raising his voice to help the U.K and the world to tell their story of space. #spacesustainability #Spacedebris #ClearSpace #Astroscale #UKSpace #AstroAgency #FireArrow #DanielSmith #IzzyHouse #spacemarketing #spaceindustry #spaceeconomy #spacedata #satellite #Zerocarbon #alternativefuels #netzero #workforcedevelopment DANIEL SMITH Founder & Creative Director https://astroagency.co.uk/ https://firearrow.space/ LINKS https://astroagency.co.uk/ https://firearrow.space/ https://clearspace.today/ https://astroscale.com/ https://www.gov.uk/government/organisations/uk-space-agency https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/ https://foe.org/ https://spacescotland.org/ CHAPTERS 1:11 Meet Daniel Smith, Founder & Creative Director of AstroAgency 2:22 Daniel's journey to the space industry 6:03 Space needs skilled professionals and marketers (marketeers) 6:32 AstroAgency 8:17 The need for space awareness and public disconnect 9:48 Fire Arrow - assisting countries develop sovereign launch capabilities 13:02 Space Bar 17:05 Hold on to your boosters 17:35 What are some marketing challenges 22:18 Why businesses need marketing 24:39 Successful marketing campaigns and strategies and why they were successful 26:26 Campaign with Clear Space, Astroscale, and UK Space Agency going to music and science festivals to promote space 29:30 UK and their space sustainability goals in space and on Earth 35:57 Workforce development 41:34 Ukrainian war with Russia 46:12 Future of space in the next 10-20 years 50:54 Final thoughts ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Izzy for a conversation with Melody Tholstrup with My Size Marketing as they touch on the challenges and successes of working within this space industry. They also underline the significance of having a marketing professional as part of a company's team. Get ready for their journey to the space industry and the strategies that drive it forward. Melody Tholstrup My Size Marketing https://mysizemarketing.com CHAPTERS: 01:19 Meet Melody Tholstrup 7:52 Self promotion 11:12 Putting yourself out there 15:36 Stories are powerful 16:37 My Size Marketing  23:11 All Points 41:39 Final thoughts ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com #MarketingChallenges #MarketingSuccesses #SpaceIndustry #InvestorRelations #TechnologyDiscussion #CompanyPromotion Learn more about your ad choices. Visit megaphone.fm/adchoices

Izzy chats with Kevin Brown Sr. Vice President of Business Development from All Points. They look at marketing and establishing his company as an industry leader using conferences, like the upcoming SpaceCom event, as a platform.  This marketing strategy involves participating in various capacities – hosting, sponsoring, vending, and speaking at events. These activities increase brand awareness but also position the company as an industry authority, reaching a targeted audience deeply interested in the event's focus. The SpaceCom event, part of the ongoing Commercial Space Week January 29 to February 1 in Orlando, presents a valuable opportunity to implement these strategies and strengthen the company's standing in the commercial space sector. Join Izzy and Kevin at SpaceCom next week! SpaceCom - 50th Space Congress on January 30 to February 1, 2024 Session: Optimizing Spaceport Infrastructure GSA Spaceport Summit - January 29, 2024 Space Mobility Conference - January 30, 2024 ABOUT KEVIN BROWN Sr. Vice President of Business Development All Points https://spaceprep.com/ https://www.allpointsllc.com/ ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Izzy chats with Kevin Brown Sr. Vice President of Business Development from All Points. They look at marketing and establishing his company as an industry leader using conferences, like the upcoming SpaceCom event, as a platform.  This marketing strategy involves participating in various capacities – hosting, sponsoring, vending, and speaking at events. These activities increase brand awareness but also position the company as an industry authority, reaching a targeted audience deeply interested in the event's focus. The SpaceCom event, part of the ongoing Commercial Space Week January 29 to February 1 in Orlando, presents a valuable opportunity to implement these strategies and strengthen the company's standing in the commercial space sector. Join Izzy and Kevin at SpaceCom next week! SpaceCom - 50th Space Congress on January 30 to February 1, 2024 Kevin's session: Optimizing Spaceport Infrastructure Izzy's session: Workforce Development and Maintenance GSA Spaceport Summit - January 29, 2024 Space Mobility Conference - January 30, 2024 ABOUT KEVIN Kevin Brown  Sr. Vice President of Business Development All Points https://www.allpointsllc.com/ SpacePrep MARS Suite Command and Control ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Izzy for a conversation with Julie Bonner, the Director of Communications at Freefall Aerospace. In this informative chat, they explore the fascinating world of satellite and ground station technology, as well as the ins and outs of marketing a space tech company. During their discussion, Izzy and Julie touch on the challenges and successes of working within this space industry. They also underline the significance of having a marketing professional as part of the team, and how this role helps in promoting the company to both the general public and potential investors. Get ready for their conversation as they shed light on the space tech industry and the strategies that drive it forward. Julie Bonner Director of Communications FreeFall Aerospace https://www.freefallaerospace.com/ Importance of a marketing professional https://www.linkedin.com/feed/update/urn:li:activity:7110315554749431809/ Arizona Technology Council Paragon - Space Marketing Podcast episode - https://spacemarketingpodcast.com/episode/space-marketing-podcast-with-grant-anderson-ceo-of-paragon Arizona Spaceport Alliance - Space Marketing Podcast episode - https://spacemarketingpodcast.com/episode/space-marketing-podcast-with-karyn-macvean-and-ben-hernandez Arizona State University University of Arizona She Tech CHAPTERS: 01:12 Meet Julie Bonner 04:24 About Freefall Aerospace 07:22 Importance of a marketing professional 10:16 Marketing Challenges 11:12 Show how it benefits the customers 12:04 The other marketing challenge - non-disclosure agreements 13:05 Make sure you exist with a consistent brand 14:51 Getting your story out, even if it is only to investors 15:49 Marketing in the boardroom 17:30 Marketing Successes - Creating the brand 20:10 Marketing is everything you do 21:11 Creative people 24:02 Where do you see space in the future? 26:27 Final thoughts of the day ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Izzy for a conversation with Julie Bonner, the Director of Communications at Freefall Aerospace. In this informative chat, they explore the fascinating world of satellite and ground station technology, as well as the ins and outs of marketing a space tech company. During their discussion, Izzy and Julie touch on the challenges and successes of working within this space industry. They also underline the significance of having a marketing professional as part of the team, and how this role helps in promoting the company to both the general public and potential investors. Get ready for their conversation as they shed light on the space tech industry and the strategies that drive it forward. Julie Bonner Director of Communications FreeFall Aerospace https://www.freefallaerospace.com/ Importance of a marketing professional https://www.linkedin.com/feed/update/urn:li:activity:7110315554749431809/ Arizona Technology Council Paragon - Space Marketing Podcast episode - https://spacemarketingpodcast.com/episode/space-marketing-podcast-with-grant-anderson-ceo-of-paragon Arizona Spaceport Alliance - Space Marketing Podcast episode - https://spacemarketingpodcast.com/episode/space-marketing-podcast-with-karyn-macvean-and-ben-hernandez Arizona State University University of Arizona She Tech CHAPTERS: 01:12 Meet Julie Bonner 04:24 About Freefall Aerospace 07:22 Importance of a marketing professional 10:16 Marketing Challenges 11:12 Show how it benefits the customers 12:04 The other marketing challenge - non-disclosure agreements 13:05 Make sure you exist with a consistent brand 14:51 Getting your story out, even if it is only to investors 15:49 Marketing in the boardroom 17:30 Marketing Successes - Creating the brand 20:10 Marketing is everything you do 21:11 Creative people 24:02 Where do you see space in the future? 26:27 Final thoughts of the day ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Izzy as she delves into PART 2 of the future of space exploration with Steve Wolfe, President and Co-founder of the Beyond Earth Institute.  The Beyond Earth Institute is a non-profit think tank focused on preparing for the future of humanity beyond our home planet. They conduct research, provide analysis, and offer recommendations on space policy proposals with implications spanning from the near-term to the next hundred years. Policy plays a pivotal role in shaping the trajectory of space development, and understanding its dynamics is crucial for what awaits us in the cosmos. In this interview, we explore what the Beyond Earth Institute is doing to pave the way for human habitation and work beyond Earth. In Part 1, we got to know Steve Wolfe and his journey to space policy. Let's head into part 2 of our interview with Steve and begin with the question that will be at the heart of our space future and the Beyond Earth Symposium in Nov 1-2.  #BeyondEarth #SpaceExploration #FutureInSpace #BeyondEarthInstitute #SpacePolicyInsights ABOUT STEVE WOLFE Co-founder and President of Beyond Earth Institute wolfesm119@gmail.com https://beyondearth.org/ https://beyondearthsymposium.org/ November 1-2, 2023 American University Washington School of Law Washington, DC Beyond Earth video https://youtu.be/psYLgDYpDEs?si=vBByYJ8TY-Twfk5H GSA Spaceport Summit https://www.globalspaceportalliance.com/all-events/ CHAPTERS 02:26 Beyond Earth Symposium 02:52 Frank White, author of the Overview Effect 03:35 Peter Garretson, Senior Fellow in Defense Studies, American Foreign Policy Council 04:06 Lt General John Shaw 05:07 Keynote Ken Bowersox, NASA Associate Administrator for Space Operations 05:36 International Space Station 06:05 VAST 07:00 Elon Musk 12:50 Gaia Hypothesis 15:06 Steve's book - The Obligation: A Journey to Discover Human Purpose on Earth and in the Cosmos 15:44 Outreach Challenges 23:00 BRIC and policy 25:32 The importance of supporting space efforts 27:14 What drives elected officials 28:13 Space STEM 28:45 Where's our Greta? 29:17 Space debris and mitigation 32:10 Not science fiction, but science future 32:37 Why are we spending resources to go to space?  34:24 So called “Billionaire's playground” 36:39 Space is no longer just based on government spending 38:22 Final thoughts ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Izzy as she delves into part 1 of the future of space exploration with Steve Wolfe, President and Co-founder of the Beyond Earth Institute.  The Beyond Earth Institute is a non-profit think tank focused on preparing for the future of humanity beyond our home planet. They conduct research, provide analysis, and offer recommendations on space policy proposals with implications spanning from the near-term to the next hundred years. Policy plays a pivotal role in shaping the trajectory of space development, and understanding its dynamics is crucial for what awaits us in the cosmos. In this interview, we explore what the Beyond Earth Institute is doing to pave the way for human habitation and work beyond Earth. #BeyondEarth #SpaceExploration #FutureInSpace #BeyondEarthInstitute #SpacePolicyInsights ABOUT STEVE WOLFE Co-Founder and President of Beyond Earth Author of The Obligation: A Journey to Discover Human Purpose on Earth and in the Cosmos https://beyondearth.org/ https://beyondearthsymposium.org/ November 1-2, 2023 American University Washington School of Law Washington, DC Krunal Joshi, Counsellor, Space at Embassy of India, ISRO Representative in USA Hague Institute - Washington Compact GSA Spaceport Summit https://www.globalspaceportalliance.com/all-events/ Op-Ed article https://spacenews.com/op-ed-to-open-the-space-frontier-cld-must-not-fail/ MENTIONS High Frontier: Human Colonies in Space written by Gerard K. O'Neill. Axiom Northrop Grumman Orbital Reef Gravitics Vast Government Agencies: NASA FAA Department of Commerce CHAPTERS 01:10 Introduction 02:41 Steve's space journey Congressman 08:41 Space Settlement Act of 1988 09:46 NASA Authorization Bill 11:22 Beyond Earth Institute 12:11 Three pillars - Technologies, Financing, and Policy 16:30 Goal of the Beyond Earth Symposium NASA - Commercial LEO 24:28 Mission Authorization 25:43 India and other countries landing on the Moon 26:06 What are government roles and responsibilities 27:00 International Speakers 27:48 Big Question  ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Space Marketing Podcast, Izzy chats with Alice Carruth, the producer of the t-MINUS Space Daily Podcast. They discuss into the critical need for public education about the rapidly evolving space industry, emphasizing the importance of disseminating accurate and accessible information.  They also discuss the pivotal role of marketing professionals within the space sector, and how it is instrumental in driving engagement, fostering public interest, and propelling the industry forward. The discussion underscores the importance of having a marketing professional on your team and their vital role in a company's outreach while advancing the understanding and excitement surrounding space exploration. ALICE CARRUTH Space@n2k.com https://www.n2k.com/about-us t-MINUS Space Daily Podcast and Deep Space Weekend https://space.n2k.com/podcasts/t-minus https://www.linkedin.com/company/n2k-space https://twitter.com/TMinusDaily Signals and Space newsletter https://space.n2k.com/newsletters/signals-and-space #marketingstartups #entrepreneur #business #marketing #marketingprofessional #spacemarketing #podcast #spacenews #marketingteam #cybersecurity #spaceeconomy #spaceindustry #BrandonKarpf #Izzy #podcast #AliceCarruth CHAPTERS: 01:14 Introduction 04:33 Alice's journey to space 09:33 Spaceports 11:25 T-Minus Space Daily Podcast 17:19 Space in our lives 18:03 International space news 19:57 Space Race… a friendly one 20:59 Marketing t-Minus 25:21 t-Minus milestones 27:06 Marketing challenges 32:18 Environmental incubator 34:46 Advice for marketing professionals 39:02 Advice for business 42:43 Space prediction: #Hypersonic #point-to-point, #Earth observation, space #agriculture, #in-space #manufacturing 45:18 What is point-to-point? 48:50 In-space manufacturing, space debris, space traffic management 50:26 Final thoughts MENTIONS: AIAA Ascend https://www.ascend.events/ Oct 23-25 Beyond Earth https://beyondearthsymposium.org/ Nov 1-2 Las Cruces Space Festival https://www.facebook.com/LCSpaceFestival/ Spaceport America https://www.spaceportamerica.com/ Izzy's books: Space Marketing: Spaceports Space Marketing: Competing in the new commercial space industry Global Spaceport Alliance Academic Partner Outreach Group https://www.globalspaceportalliance.com/ GSA Spaceport Summit Jan 29, 2024 UK Space Agency https://www.gov.uk/government/organisations/uk-space-agency ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

The last few weeks on the Space Marketing Podcast, Izzy has journeyed to the space education segment and spoken with educators and a student from Saudi Arabia. This week, we round out the education segment and speak with a Ken Davidian from the International Space University (ISU)! ISU is expanding into the North American area. Ken Davidian, Vice President for North American Operations at International Space University, is leading the charge.  Check out the ISU Crash Course in Houston on November 15 to get a taste of ISU's space program expertise.  The International Space University is dedicated to the discovery, research, and development of outer space and its applications for peaceful purposes, through international and multidisciplinary education and research programs.  ISU Crash Course https://na.isunet.edu/ CHAPTERS 01:18 Introduction 01:54 Ken's Journey to Space 04:59 About the International Space University (ISU) 07:25 Notable ISU Leadership 10:06 The Values 12:49 Diversity 16:53 Bigotry 23:25 Marketing and Adoption 24:23 Support Professions 28:10 Marketing Experts 30:32 Marketing Challenges 32:11 Marketing Successes 37:19 Be Excellent 40:02 New Space Journal 43:19 New Business Model 46:47 Space Future 50:38 Space Education 53:45 Final Thoughts ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Izzy introduces the speakers that will be presenting on the next Space for Kentucky Roundtable that is focused on Back to School: Educator Resources and Tools on August 31 at 6 PM Eastern Time.  Space for Kentucky is another project that Izzy hosts that focuses on introducing people to the space industry and gets them excited about bringing it to their area.  These educators provide outreach and education which are powerful marketing facets that can spread powerful ideas that can change lives.  We will have five expert speakers with resources and tools to bring space into the classroom.  Video episode: https://youtu.be/2B_6JKSEIo8 Space for Kentucky Roundtable - https://spaceforkentucky.com Space for Kentucky Speakers: Courtney Black with International Space Station National Laboratory Deepika Sangam with NASA - National Aeronautics and Space Administration Kaci Heins with Limitless Space Institute Mark Wagner, Ph.D. with ARES Learning Robert Aillon with Leviathan Space Industries LLC Special highlight including Ambassador Baki from Ecuador's announcement of the Artemis Accords #Stem #stemeducation #stemeducationforkids #spaceeducation #spaceoutreach #educators #teachers #teacherresources 01:11 Izzy's Story 03:28 Civil Air Patrol 05:47 Space for Kentucky: Back to School - Educator Resources and Tools 06:04 Previous guest on the Space Marketing Podcast 06:19 Courtney Black from International Space Station United States National Lab 08:23 Kaci Heins from Limitless Space Institute 13:02 Teacher Tuesday at Limitless Space Institute 16:00 Dr. Deepika Sangam from NASA 16:53 Dr. Mark Wagner from ARES Learning 21:11 Robert Aillon, President of the Guayaquil Space Society and CEO of Leviathan Space Industries LLC 25:14 Ambassador Baki announces the signing of the Artemis Accords 26:30 Ecuador focuses on education ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Last week's episode of Space Marketing Podcast focused on space education from an educator's perspective with Kaci Heins at Limitless Space Institute. This week, we travel to the other side of the space education segment and speak with Mansour AlJawini - a university student of space and marketing from Saudi Arabia.  Mansour and Izzy discuss marketing and the initiatives of the Kingdom of Saudi Arabia as the country transitions into a sustainability leader of the future and the power of marketing to create change that inspires the next generation.  #marketing #spacemarketing #sustainable #university #education #saudiarabia #middleeast #spaceindustry #spaceexploration #spaceeconomy #vision2030 CHAPTERS: 01:21 Introduction 03:21 Studies 3:47 Interest in space 04:49 Axiom launch 05:17 Saudi Vision 2030 08:10 Axiom astronauts reflects diversity 08:56 Boosters 09:41 Launch inspiration 12:26 Marketing 15:04 The most exciting part 16:35 Senior year 19:26 Artificial Intelligence 22:30 Marketing is a tool 24:32 Saudi and Middle East Initiative 28:35 Final Thoughts LINKS: Humans to Mars Conference https://www.exploremars.org Marymount University https://marymount.edu Axiom Launch “The Kingdom of Saudi Arabia bought the final two seats on Axiom's mission, with Rayyanah Barnawi and Ali al-Qarni flying as mission specialists. Barnawi is the first Saudi woman to fly in space.” https://www.cnbc.com/2023/05/22/spacex-axiom-ax-2-docks-with-space-station-carrying-saudi-astronauts.html Vision 2030  https://www.vision2030.gov.sa Neom - The Line https://www.neom.com/en-us/regions/theline Saudi and Middle East Initiative https://www.greeninitiatives.gov.sa ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Our guest on this Space Marketing Podcast is Kaci Heins. She is Director of Education with the Limitless Space Institute. Limitless Space Institute's mission is Inspire and educate the next generation to travel beyond our solar system and support the research and development of enabling technologies. Kaci is one of the expert panelists for the Space for Kentucky Roundtable on Aug 31 for the Back to school - Educator Resources and Tools. Limitless Space Institute provides experience, education, and tools for educators to bring space to the classroom.  https://spaceforkentucky.com Limitless Space Institute mission provides comprehensive resources and support to K-12 educators, provide community outreach programming, and develop K-12 STEM lesson plans tied to interstellar space travel. https://www.limitlessspace.org Video version: https://youtu.be/V-FuPdy-S0k CHAPTERS 01:17 Space for Kentucky 02:21 Introduction of Kaci Heins 03:14 Kaci's journey to the space industry 07:53 Limitless Space Institute video clip 12:32 About Limitless Space Institute 16:09 Wright Brothers to Warp Drive 17:50 Transition from teacher to Director of Education 19:59 Three pillars - Curriculum design 19:59 Three pillars - Educator Professional Development 21:50 Three pillars - Community Outreach 22:06 Next round of applications 2024 Cohort launches on Aug 15 22:35 Rober Aillon 23:06 Teaching Challenges 24:00 Outreach challenges 27:20 Marketing 28:38 Successful outreach strategies 30:01 Future of space 35:32 Final Thoughts Zero G https://www.gozerog.com/ Alan Shepard Technology in Education Award https://www.amfcse.org/alan-shepard-technology-in-education-award LSI Grants and Fellowships https://www.limitlessspace.org/lsi-2022-solicitation/ Dr. White https://www.limitlessspace.org/sonny-white/ Solar Space sails https://www.planetary.org/articles/what-is-solar-sailing Teacher Tuesday https://www.limitlessspace.org/education/ Axiom  https://www.axiomspace.com/ Venus Aerospace https://www.venusaero.com/ Pocket Labs https://www.thepocketlab.com/ Overview effect https://en.wikipedia.org/wiki/Overview_effect ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Space Marketing Podcast, Izzy chats with Phnam Bagley with Nonfiction about developing a persona, telling your story on stage, and winning the Deep Space Food Challenge.  Izzy says, “I have known Phnam for several years now, and I am still blown away each time we see each other. She has a creative mind and sees the world in a completely new way.” Phnam Bagley designs the future of everything, on and off planet Earth. She is a space architect that rethinks aspects of pleasure and comfort in space, and making the world a better place through good design.  ABOUT PHNAM BAGLEY Partner at Nonfiction.  TED speaker.  Space Architect,  Industrial Designer, Futurist.

Izzy chats with Brian Weiner about AI and its impact. ABOUT BRIAN WEINER BRIAN WEINER is the Founder/CEO of The Illusion Factory, the multi award winning marketing, advertising and technology studio that has promoted many of the largest properties in entertainment and now Founder/CEO of The Illusion Factory's new advertising and marketing web 3 platform as service, Sizzle. https://www.illusionfactory.com/ https://www.illusionfactory.com/about/family-of-companies/sizzle/ ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com #marketingstartup #entrepreneur #business #technology #marketing #marketing professional #entertainment #spacemarketing #spaceindustry #Web3.0 #AI #ArtificialIntelligence Learn more about your ad choices. Visit megaphone.fm/adchoices

The Space Marketing Podcast continues to explore the different space industries. On this episode, Izzy chats with Brandon Karpf, Executive Director at N2K Networks, and they look at the space media and news segment as well as the space cybersecurity segment. ABOUT BRANDON KARPF Executive Director at N2K Networks Space@n2k.com brandonkarpf@n2k.com https://www.n2k.com/about-us t-MINUS Space Daily Podcast and Deep Space Weekend https://space.n2k.com/podcasts/t-minus https://www.linkedin.com/company/n2k-space https://twitter.com/TMinusDaily Signals and Space newsletter https://space.n2k.com/newsletters/signals-and-space #marketingstartups #entrepreneur #business #marketing #marketingprofessional #spacemarketing #podcast #spacenews #marketingteam @Evona #cybersecurity #spaceeconomy #spaceindustry #BrandonKarpf #Izzy #podcast CHAPTERS: 01:16 Introduction of Brand Karpf 04:12 Why go into the space niche? 06:41 Cyber vulnerabilities - cyber is space, space is cyber 09:41 Cybersecurity is a major concern 10:26 Critical vulnerability -leaving the back door open 12:27 Off the shelf parts- supply chain security 14:30 Training your workforce - investing in your people 17:58 Marketing professionals 18:35 Brand fit 22:47 t-MINUS Space #######  32:34 Public relations and press releases - space@N2K.com 34:39 t-MINUS show notes 37:07 Transcripts 38:30 Marketing successes 43:19 Next 10-20 years 51:19 Final Thoughts and two questions What are your strategies for limiting, you know, the erratic ness in your life? How do you slow down, assess the things that really need to be done and do them with intentionality and with focus and with purpose? So how do you develop as a marketing professional? How do you develop as a communications professional? How do you grow as an engineer, as a sales rep, as a, you know, as a business executive or operations or HR professional? How do you do that? What are the in-person communities that you use to develop yourself as a professional? OTHER MENTIONS: CyberWire Daily EVONA Space Staffing - https://www.evona.com International Spy Museum podcast - SpyCast with Andrew Hammond - https://www.spymuseum.org/podcast/ Space Symposium - https://www.spacesymposium.org Space News - https://spacenews.com Christina Korp - Astronaut Wrangler - https://christinakorp.com AWS - https://aws.amazon.com Space Marketing Group on LinkedIn ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Space Marketing Podcast, Izzy chats with Nat Brown-Lennox about the marketing profession and how to develop a happy marketing team in a startup environment. She is a brand and marketing leader with over 18 years of global experience in multiple sectors across several industries, including #tech, #finance, #fintech, #cybersecurity, professional services and #aerospace. ABOUT NAT VP of Marketing Stay tuned for the company reveal in a future episode https://www.linkedin.com/in/nat-brown-lennox-b6181a270/ Chapters: 00:01 Welcome 01:14 Introduce Nat Brown-Lennox 03:30 Marketing definition 04:27 What's new in Nat's world 08:07 The importance of marketing on your team 12:17 Marketing is a science and art 14:14 Marketing has changed 15:34 Creating a happy team 19:34 Internal marketing 20:50 Perspective of different marketing 23:34 Thought leaders 26:12 Proper resources and budgeting 27:35 Damaging the creative team 32:50 AI and Threads 36:38 Community and tribes 37:32 Using AI as a resource 40:37 Threads (NOTE: It will not delete your Instagram - they fixed that bug) 43:27 Managing social platforms 47:32 Advice for the marketing profession working with a start-up business 55:32 Carl Yung's 12 Archetypes Links: EVONA Space Staffing https://www.evona.com/ #marketingstartups #entrepreneur #business #marketing #marketingprofessional #spacemarketing #marketingteam ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Izzy is star-struck as one of her marketing heroes is a guest on the Space Marketing Podcast. Mark Schaefer is a marketing guru with 10 best-selling books, a prominent speaker, podcaster, blogger, and more. They chat about some of the powerful books that he has written that have impacted Izzy's career and helped define her point-of-view for her marketing perspective that she shares with the world. Mark also talks about his love of space and the importance of being human.  ABOUT MARK SCHAEFER Author, speaker, futurist, and business consultant https://businessesgrow.com/ Community - RISE https://businessesgrow.com/rise-community/ Podcast - Marketing Companion https://businessesgrow.com/podcast-the-marketing-companion-2/ Blog - Grow https://businessesgrow.com/blog/ Book list: https://businessesgrow.com/social-media-marketing-books/ Books mentioned: Known Marketing Rebellion Belonging to the Brand Cumulative Advantage CHAPTERS 01:17 Introduction 02:43 Story of Mark's impact on Izzy 04:48 Known book 08:06 Marketing Rebellion book 11:42 Cumulative Advantage book 17:05 ActiveCampaign 19:12 Belonging to the Brand book 23:29 Narrating your books on Audible 26:22 David Meerman Scott - Marketing the Moon 27:18 Mark's space journey 30:29 Apollo Program as a marketing case study 31:53 SkyView and NASA Brand 33:53 Apollo program woven with marketing 35:19 Podcast anniversary 38:54 Jason Falls 40:10 Sneak peek - RISE Community 41:25 Marketing Retreat - Uprising 43:32 Global Community 45:11 Space for Kentucky 44:45 Blog {Grow} 46:14 Final Thoughts - Be human 49:44 Ending remarks SHOW NOTES David Meerman Scott  Apollo artifacts with two collections: https://www.apolloartifacts.com https://www.apollopresskits.com Marketing the Moon book https://www.davidmeermanscott.com/books/marketing-the-moon Marketing Podcast Network https://marketingpodcasts.net/ SkyView App Apollo Program https://www.nasa.gov/mission_pages/apollo/missions/index.html ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's episode of the Space Marketing Podcast, we chat with Chris Porter and Jenny Curtis from CurtCo. They are the creative duo of the sci-fi audiodrama SOLAR podcast series. Solar stars Stephanie Beatriz, Tony Award winner Alan Cumming, Academy Award winner Helen Hunt and Jonathan Bangs. It is a great example of space-based entertainment.  CurtCo has 15 different podcasts spanning several genres. Podcasting is becoming a marketing tool for companies. Join us as we learn about this marketing trend. LINKS https://www.curtco.com/podcasts https://www.solarthepodcast.com/ https://www.speakeasysociety.com/ ABOUT CHRIS PORTER SOLAR Writer, Producer, and director https://www.chrismakesstories.com/ ABOUT JENNY CUTIS Podcast Director, producer, and Host https://www.jennycurtis.com/ Picture credits: Jenny Curtis from https://www.jennycurtis.com/ Chris Porter from https://www.chrismakesstories.com/ Solar image from https://www.solarthepodcast.com/ Chapters 01:04 Introduction 02:38 About Solar Podcast 04:06 Solar Trailer 08:45 Speakeasy Society 9:40 Developing the sound story 12:34 COVID impact in the story's development 16:37 Star voice talent casting 18:48 Awards 19:53 How we know when a show is successful 21:07 Reaching for the Moon 22:22 Hollywood Unscripted 25:10 Synergy 29:34 Marketing CurtCo 30:56 From magazines to podcasts 34:50 Advertising that tells a story 36:51 ActiveCampaign 39:05 Marketing Challenges 42:29 Podcast promotion on channels 43:53 Importance of a marketing person or team 44:48 See the future of space and podcasting 49:40 Final thoughts ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Space Marketing Podcast, we will be discussing Ecuador's signing of Artemis Accords with Ambassador Ivonne Baki. Ecuador is at the center of the world giving its location as a major advantage for space. It will serve as the hub for horizontal and vertical launch for Latin American countries. Ecuador focuses on the importance of education, science, and workforce development. 00:10 Introduction 01:52 Ecuador historic events 04:54 Artemis Accords means to Ecuadorians 06:48 Outreach programs 09:02 Ecuador space past and future 10:54 Looking to the future of the space industry 11:57 Final thoughts #ArtemisAccords #galápagos #spacemarketing #podcast #NASA #spaceport #guayaquil #SpaceSociety #ecuador #spaceeconomy #spaceindustry #spacebusiness #LeviathanSpace #SpaceFoundation #CentroEcuatorianoNorteamericano #UnidadEducativaJavier, #UEBJefferson #blueorigin #spaceeducation #spacejobs #workforcedevelopment SHOW NOTES: Ambassador Ivonne Baki Ecuador Ambassador to the United States http://www.ecuador.org/ Ecuador major signings Debt-for-Nature Swap to help save Galapagos Islands https://twitter.com/cancilleriaec/status/1673466958346420226?s=42&t=yM1Vn3mlJRCX4iaixta9tQ Ecuador become 26th member to sign the Artemis Accords https://www.nasa.gov/press-release/nasa-welcomes-ecuador-as-26th-artemis-accords-signatory Artemis Accords https://www.nasa.gov/artemisaccords Guayaquil Space Society https://space.nss.org/guayaquil-space-society/ https://twitter.com/guayaquilspace?lang=en Milo Space Institute https://miloinstitute.org/ Arizona State University https://www.asu.edu/ Milo Space Institute developing a pilot program signing with: American Chambers Of Commerce Universidad San Francisco De Quito https://www.usfq.edu.ec/es Escuela Politecnica Del Litoral https://www.espol.edu.ec/ Universidad Hemisferios https://www.uhemisferios.edu.ec/ Universidad Tecnica Particular De Loja https://www.utpl.edu.ec/ Supporting Space Competitions at Universidad Espiritu Santo https://uees.edu.ec/ Leviathan Space https://www.leviathanspace.com/ Space Foundation education program https://cie.spacefoundation.org/ Space Foundation Space Report According to Space Foundation's Space Report 2022 Q2, the Global Space Economy is worth $469 billion with an expected growth to be $1-3 Trillion by 2040. Global Spaceport Alliance https://www.globalspaceportalliance.com/ Cotopaxi Station https://landsat.usgs.gov/CPE More of Ecuador space in a previous episode of Space Marketing Podcast with guest Robert Aillon https://youtu.be/ZNjksBhjN2E Centro Ecuatoriano Norteamericano https://www.cenecuador.edu.ec/ Unidad Educativa Javier Unidad Educativa Javier sent the first seeds from Ecuador to the International Space Station https://www.uejavierec.com/ UEBJefferson Unidad Educativa Bilingue Jefferson has developed a new steam unit and had astronaut Greg Johnson as a guest. https://www.jefferson.edu.ec/ https://twitter.com/UEBJefferson Blue Origin's Club for the Future Postcards to space https://www.clubforfuture.org/ ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Space Marketing Podcast, we chat with Paul Tomko with Outpost Space Technologies. Outpost is developing Earth-return technologies to reduce future space debris and contribute to the long term sustainability of human life in space while making the cost of a satellite mission up to 80% cheaper and 100% cleaner. ABOUT OUTPOST Outpost has designed the world's first reusable satellites. These satellites will return to Earth after mission completion and go through refurbishment for their next mission. This technology will reduce future space debris and contribute to the long term sustainability of human life in space while making the cost of a satellite mission up to 80% cheaper and 100% cleaner. https://outpost.space ABOUT PAUL TOMKO Paul Tomko Director of Business Development at Outpost paul@outpost.space LinkedIn https://www.linkedin.com/in/paul-tomko/ Show Notes https://outpost.space/stories/outpost-selected-for-nasa-contract-to-develop-ferry 00:13 Introduction 02:26 Analog Missions 09:45 Outpost 10:54 Space Sustainability 14:28 Payload 19:49 Re-entry tests with satellites, heat shield, and paraglider 22:57 Marketing background  24:37 Find what makes you unique 25:44 Solve a problem, know your audience, and make a relationship 26:24 Challenges with Marketing 26:33 Be sustainable 27:10 Greenwashing 28:42 Reusability 31:17 Marketing Successes  33:52 Space trends 28:16 Final Thoughts 40:51 Contact Paul Tomko #spacemarketing #spaceindustry #spaceeconomy #space business #additive printing #3D printing #space payload #analog missions #Hi-Seas #Lunares, #podcast, commercial space #satellites #NASA #earthreturntechnology #orbitaldebris #spacedebris #sustainability #spacereusability #SpaceX #spacetrends #spacejobs  Analog Missions Hi Seas https://www.hi-seas.org/ Lunares https://lunares.space/what-is-an-analog-mission/ Beth Mund https://www.bethmund.com/ Outpost founder is Jason Dunn from Made in Space RedWire https://redwirespace.com/about/ ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast with Keegan Kirkpatrick at Space Advisors In this episode of the Space Marketing Podcast, we chat with Keegan Kirkpatrick from Space Advisors. He is the founder and CEO of RedWorks and a consulting partner at Space Advisors. Space Advisors is a consulting, advisory, and strategic forecasting firm that helps new startups and established entities best position themselves for the space industry. As both a founder and consultant he's been a proponent of reducing supply chains wherever possible, as that is the best path toward sustainability.  Space Advisors help companies enter the space industry.  #spacebusiness #spacemarketing #spaceindustry #entrepreneur #spaceagencies #NASA #Spacex  Show Notes: About Keegan Kirkpatrick SpaceAdvisors https://www.spaceadvisors.com/ RedWorks Construction Technologies Inc. https://www.redworkscti.com/ https://www.linkedin.com/company/redworks-construction-technologies-inc./about/ Book by Robert Jacobson- SPACE IS OPEN FOR BUSINESS https://www.spaceisopenforbusiness.com/book-c CHAPTERS 03:58 About Space Advisors 05:53 Case Studies 08:01 Sustainability and building on the Moon 14:01 Marketing 15:31 Marketing Challenges 20:17 Branding 26:03 Space in ten years 41:51 Human settlement on the Moon 45:36 Jobs in the space industry 50:50 Final Thoughts about space LINKS: Syndicate 708 https://www.syndicate708.com/ iSpace https://ispace-inc.com/ NASA CLPS Commercial Lunar Payload Services https://www.nasa.gov/commercial-lunar-payload-services James Webb Telescope https://webb.nasa.gov/ Space Tourism Conference https://www.spacetourismconf.com/ Westinghouse nuclear announcement CNBC https://www.cnbc.com/2023/05/04/westinghouse-announces-a-small-nuclear-reactor.html Caltech Solar beam test power transfer https://www.caltech.edu/about/news/in-a-first-caltechs-space-solar-power-demonstrator-wirelessly-transmits-power-in-space Saudi Arabia Astronauts https://www.space.com/saudi-arabia-space-plans-ax-2-mishaal-ashemimry-interview Kazakhstan Seizes Russian Assets At Baikonur Spaceport Aviation Week https://aviationweek.com/defense-space/space/kazakhstan-seizes-russian-assets-baikonur-spaceport Japan Aerospace Exploration Agency - JAXA https://global.jaxa.jp/ Saudi Arabia Space Agency https://ssa.gov.sa/en/home/ Dubai UAE Space Agency https://www.uaeusaunited.com/stories/uae-space-exploration South Korea Korea Aerospace Research Institute https://www.kari.re.kr/eng.do Israel Space Agency https://www.space.gov.il/en Singapore Singapore Space & Technology Ltd (SSTL)  https://www.space.org.sg/ Australia Space Agency https://www.industry.gov.au/australian-space-agency New Zealand Space Agency https://www.mbie.govt.nz/science-and-technology/space/ Canadian Space Agency https://www.asc-csa.gc.ca/eng/ Changes to the U.S. Import/Export code Politico https://www.politico.com/news/2022/12/26/china-trade-tech-00072232 SpaceX Starship https://www.spacex.com/vehicles/starship/ ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

The Space Marketing Podcast guest for this episode is Kim Hausbeck from Space Foundation. Space Foundation was founded in 1983, offering a gateway to education, information and collaboration for space exploration and space-inspired industries that define the global space ecosystem. The Space Symposium, and CertifiedSpace Technology Program are just a few things that Space Foundation does to promote space.  Video version: https://youtu.be/_HQ0M-VmLMQ ABOUT KIM HAUSBECK Certified Space Technology® Program Coordinator Kimberly Hausbeck LinkedIn - https://www.linkedin.com/in/kimberlyinspace/ Space Foundation https://www.spacefoundation.org/ 00:00 Importance of space exploration for healing the planet and developing technology. 02:15 Space Foundation as a valuable resource for space research. 04:37 Overview of Space Foundation's mission and growth. 08:01 Inside look at the Space Symposium and its importance. 09:32 Humans to Mars conference and the importance of changing the trajectory of the human species. 10:21 Favorite experience at the Space Symposium - Game Changers. 13:34 Attitude towards interplanetary future and the role of Space Foundation. 17:05 Space Foundation's mission and space reports on Space Marketing Podcast. 21:18 Influence of space technology on modern-day products. 26:21 Relationship between branding and marketing, and education marketing. LINKS: Education:  CENTER FOR INNOVATION AND EDUCATION Discovery Center https://cie.spacefoundation.org/ Space Symposium https://www.spacesymposium.org/ https://www.spacefoundation.org/symposium-365/ Certified Space Technology Program https://www.spacefoundation.org/what-we-do/space-certification/ Tempurpedic https://www.tempurpedic.com/ ActivePure https://www.activepure.com/ NASA Spinoffs https://spinoff.nasa.gov/ Humans to Mars Conference https://www.exploremars.org/ Tide https://us.pg.com/blogs/tide-is-headed-to-space/ ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Space Marketing Podcast, we will chat with Grant Anderson, CEO of Paragon Space Development Corporation. Paragon's mission is to provide solutions for life support and thermal control for extreme environments. ABOUT PARAGON Paragon develops and produces innovative solutions for the most demanding life support and thermal control challenges in the space and defense markets. Whether it is deep space, low earth orbit, undersea, or on the ground, our systems and hardware provides safe and comfortable environments for astronauts, explorers, military personnel, and unmanned space and terrestrial vehicles. https://www.paragonsdc.com/what-we-do/ Video - https://youtu.be/W7fjp5_NM9Y ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Melissa Roth is a Co-Owner and Lead Researcher at Off Planet Research providing mission assurance for space-based technology through the use of representative simulants, hardware development and testing, and consulting. #spacemarketing #spaceresearch #spacemining #analogmissions #NASA #spaceindustry #spaceeconomy #overvieweffect #moon #research #science Melissa Roth Lead Researcher at Off Planet Research, LLC melissa@offplanetresearch.com https://www.offplanetresearch.com/ Video version: https://youtu.be/fsbRv0wiijM ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Brian Weiner with The Illusion Factory and Sizzle talk about marketing in the new Web 3 environment.  ABOUT BRIAN WEINER BRIAN WEINER is the Founder/CEO of The Illusion Factory, the multi award winning marketing, advertising and technology studio that has promoted many of the largest properties in entertainment  Since 1979, The Illusion Factory has been entrusted with advertising and marketing of over $7 Billion in filmed, live, broadcast, streaming, interactive, and gaming properties. In that time, we have generated more than $100 Billion in revenue and garnered 265 awards for our clients. Adding to his impressive list is The Illusion Factory's newest venture in advertising and marketing by using the web 3 technology platform as service, It is called Sizzle. It is a theme park for the imagination. https://www.illusionfactory.com/about/family-of-companies/sizzle/ https://www.illusionfactory.com/ https://brianweiner.com/ Video episode: https://youtu.be/xrVNhG-1PJE ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

The next few months will focus on the various industries within the space arena. This episode will focus on what space tourism. The Space Experience Economy Space tourism provides a vital bridge to space that ignites visionary ideas that enable our spirits to conquer barriers. Dreams of space began hundreds of years ago with stories that captured our imagination. This spark resulted in the development of new technologies that allow us to soar into space for a moment through movies or theme park experiences and to fly beyond earth's gravity in real life. Space Tourism Conference April 28, 2023 in Los Angeles https://www.spacetourismconf.com/ Space Tourism Industry Report https://lp.constantcontactpages.com/su/xOZjCuW/stirforweb ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

The Space Marketing Podcast guest for this episode is -Adele Fox-, Marketing Director from EVONA Space Sector Staffing. Their mission is to inspire people to find their place in the space industry and learn that Space is for everyone regardless of their background. Join us as we chat about marketing in today's world. #spacemarketing #spaceindustry #spaceeconomy #marketing #marketingdigital #digitalamarketing #marketingdirector #jobsinspace #staffing #podcast Background picture on post from Evona's website Video episode: https://youtu.be/vW6FxwYBCWw ABOUT ADELE FOX Adele Fox  MARKETING DIRECTOR Evona Space Sector Staffing https://www.evona.com/ Space for Kentucky - Jobs in space https://spaceforkentucky.com/january-19-2023-meeting/ ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com  Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast chats with Tom Marotta, CEO of The Spaceport Company as he prepares to test a new kind of spaceport.  Video version: https://youtu.be/Jy4ySUEZQck ABOUT TOM MAROTTA Founder and CEO of The Spaceport Company https://thespaceportcompany.com Co-authored The High Frontier: An Easier Way an original co-founder of the think tank - Beyond Earth Institute SpaceCom https://spacecomexpo.com/ Global Spaceport Alliance Summit https://www.globalspaceportalliance.com FAA https://www.faa.gov/space Collegiate Propulsive Lander Challenge https://landerchallenge.space/details Association of Commercial Space Professionals https://acsp.space/ ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com  Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices