The Future-Proof Your Business Podcast

Hi there, and welcome to another insightful episode of the Future Proof Your Business podcast! I'm your host, Lucy Rennie, and I'm thrilled to have you join us today. We've got an inspiring guest lined up for you, so let's dive in!Summary:In this episode, I had the pleasure of chatting with the remarkable Claire McEvoy, founder and owner of Alter Hair Studio and Light Lounge, an eco hair and beauty salon nestled in the picturesque Chapel on Ifrith. Claire shares her journey towards creating a sustainable salon environment and the challenges she faced within the hairdressing industry.From the inception of her salon, Claire has been unwavering in her commitment to sustainability. She discusses the innovative measures she implemented, from renovating a disused shop to sourcing eco-friendly products and partnering with the Green Salon Collective for recycling initiatives.Claire's passion for sustainability extends beyond her salon walls, reflecting her personal values and love for nature. She highlights the importance of community engagement and shares heartwarming anecdotes of connecting with clients through remote services during the COVID lockdown.Through her dedication to eco-conscious practices, Claire has not only attracted clients but also inspired positive change within the hairdressing industry. Her story serves as a beacon of hope for businesses striving to make a meaningful impact on the planet while maintaining profitability.Key Takeaways:Sustainability in Action: Claire's journey exemplifies how small changes in business practices can lead to significant environmental benefits. From recycling initiatives to eco-friendly product choices, every decision contributes to a greener future.Community Connection: By engaging with clients and the local community, Claire has fostered a sense of shared responsibility towards sustainability. Through initiatives like remote services and product delivery, she has strengthened client relationships and attracted new patrons.Resilience Amid Challenges: Despite the hurdles posed by the COVID lockdown, Claire's adaptability and innovative spirit enabled her to thrive. Her ability to pivot and embrace change underscores the importance of resilience in business success.Claire's story is a testament to the transformative power of sustainable practices and the positive impact businesses can have on their communities and the planet. Join us as we delve deeper into the journey of revolutionizing the beauty industry one eco-friendly step at a time!Claire McEvoy Resource Links: Website: https://altahair.com/ Resources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

Hello and welcome to this week's episode of the Future Proof Your Business podcast. I'm Lucy Rennie. Today, we're delving into a topic that's really close to my heart: marketing. Having worked extensively in business communications, I've encountered many questions and challenges around marketing. So, let's explore how thinking differently about marketing can future-proof your business.Summary:In today's episode, I'll be discussing the changing landscape of marketing and challenging some of the traditional approaches. I'll share insights from my conversations with various business leaders, highlighting some common misconceptions about marketing. Whether it's the MD of a successful engineering firm questioning the value of marketing or a frustrated business owner trying to manage multiple platforms, I'll offer a fresh perspective.I'll emphasise the importance of building and strengthening your brand to attract the right audience. I urge businesses to look beyond traditional marketing methods and consider a more holistic approach that focuses on long-term sustainability and engagement with various stakeholders.Key Takeaways:Broaden Your Perspective: Move away from traditional marketing concepts and think holistically about your brand and its values.Know Your Audience: Understand who you're trying to attract and why they should choose your business.Internal Marketing: Engage your team as brand ambassadors, starting from the inside out.Focus on Retention: Think of your business as a bucket; focus on retaining customers rather than constantly filling the funnel.Test, Track, Tweak: Implement the four T's in your marketing strategy - test, track, tweak, and try again.Word of Mouth Marketing: Embrace and encourage word of mouth as a powerful and sustainable marketing tool.To wrap up, I encourage businesses to align their marketing efforts with their business goals and to be open to testing and tweaking their strategies for better results. Resources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

“The principle of social proof says so: The greater the number of people who find any idea correct, the more the idea will be correct.” — Robert B. Cialdini.This is Part 2 of my Building trust: The key to Future-Proofing your business episode where I'm taking you through my 14 step checklist to build the trust factor in your business. If you haven't already listened to Part 1 from last week, episode 57 I highly recommend you start there and then come back to listen to the 2nd half. Resources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

If you've worked with me or you've read my book you'll know that I believe that TRUST and GOODWILL is the essence of everything and the most effective and sustainable way to build and grow your business. In this 2 part episode I take you through my 14 step checklist to build the trust factor in your business:Be real. People have different expectations and are looking for purpose, substance, provenance, and positive realism. Demonstrate your competence and ability through storytelling. What makes you credible? Making key information available to your stakeholders about why you are the right person / team / brand for the job.People do business with people. Who is / are the faces behind the brand? Share more of you, your story, the people working in your team and your customers. Be a force for good. Why not “Go the extra mile” - become that Great Place to Work - or the best apprenticeship provider or award winning brand. Review results and demonstrate and communicate the IMPACT you make. Lean manufacturing - Never sit still, always look to see how you can do things better.Social proof.  According to Robert Cialdini, who studied the principle of social proof in-depth in his book, Influence: The Psychology of Persuasion, “we view a behavior as more correct in a given situation to the degree that we see others performing it”. Share your key milestones and statistics.Show you care - take time to engage with your teams, your customers, your partners or other key stakeholders.Silence is never golden. This means sharing the good and the bad.Keep your promises - do what you say you'll do. Embrace being perfectly imperfect. It's how you deal with it and fix things that make the differenceJOY - love what you do - be yourself, share your passion and create a shitload of tummy flips.  Resources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

Today I want to talk to you about a topic that has been pivotal in my career and in my passion for all things communication, manufacturing and championing people in business. And that is Visible Felt Leadership.An incredibly important and valuable concept that you can embrace and use in your business to help you to show you care, change and strengthen your culture and ultimately future-proof your business.The key benefits of felt leadership When you lead with safety you change the whole way of doing business and approach.It helps break down barriers and opens up two-way communications and constructive conversations.It creates trust within your business and with your key stakeholdersIt helps you to build a strong and engaged team.  Develops a “great” brand and builds credibility- to attract the right kind of people and long term customers who expect safety to be at a high standard.It demonstrates respect and support for your employeesIt is a great way of learning more the behind the senes from all parts of the business and ultimately improves your bottom line. Resources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

Welcome to this week's episode of the Future-Proof your Business podcast where I'm exploring a topic that is fundamental to my work and teachings: the magic of Effective Communication. I delve into my belief that everything comes down to the way you communicate and having the ability to put yourself in other people's shoes and imagine what another person is thinking or feeling is the key to success. It can literally transform every single situation, improve relations, build trust and achieve an overall more positive outcome.Key Takeaways: Communication in LeadershipClarity and direction, roles and responsibilities.Engaging and getting the buy-in from your team by sharing the vision and purpose behind it.Building stronger relationships and trust.Resolving conflicts and creating win-win scenarios.Self-awareness and understanding othersGetting curious about your own behaviour and reactions.Putting yourself in others' shoes and see things from other perspectives.The importance of empathy and compassion.Identifying Key Stakeholders and their needsMapping out and prioritising the key stakeholders for your businessGetting under the skin of each stakeholder categoryUnderstanding what is important to them and what they need from you.Mapping out your Communication PlanTailoring communication to each stakeholders' needs.The importance of two-way communication Implementing a feedback loop Embracing the ability to adapt and change strategies.Scenario and contingency planning. Resources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

Welcome to this week's episode of the Future-Proof Your Business podcast. I'm Lucy Rennie, and I'm thrilled to share with you today's episode, part of my 'For the Love of Small Business' series. I'm joined by the incredible Jo Walley, a passionate advocate for helping people develop themselves and unlock their true potential. Together, we delve into the intricacies of self-discovery, business navigation, and the power of embracing authenticity.We explore the societal conditioning that often leads us to downplay our achievements and hide our true selves and Jo shares invaluable insights into overcoming self-doubt, navigating imposter syndrome, and embracing vulnerability as a catalyst for growth.The key takeaways from this episode:Embracing your true self unlocks a world of opportunities and empowers you to lead fulfilling lives.By sharing our struggles and insecurities, we help to normalise being vulnerable and create spaces for genuine connection and growth.Modelling our behaviour and shifting the focus from us gives others permission to do the same.Recognising our achievements and owning our successes is key to overcoming self-doubt and overcoming Imposter Syndrome.Putting our well-being first isn't selfish; it's essential for building resilience and being there for others.And for this week's challenge, Jo invites you to take some time out for you to reflect and plan and be intentional about what you're doing in your business and life.Jo Walley Resource Links:Jo has invited you to join her for a workshop in the TLC as a guest, simply email jo@jowalley.co.uk and book your place.https://jowalley.co.uk/tlcgift/ Resources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

In this week's episode of The Future-Proof your Business podcast I'm sharing the 5 lessons I've learned from my 9-year old daughter and how I believe that if we apply these 5 lessons to our business and life we can make great things happen.1) Tap into what you love, into what you enjoy and remind yourself of where the joy factor is.2) Determination and grit. Being accountable to yourself and keeping your promises. Only you can decide if you're going to keep going or give up and this can make the difference between success and failure.3) Doing your own thing. Why it's important to own your voice and space and do things on your terms and in your own way.4) Be scared and do it anyway. Facing your fear and doing the thing is the only way you're going to move forward and grow.and5) Be the best cheerleader for others. It's a lonely world running a business and the best way to have fun and create success is to embrace collaborations, surround yourself with the best people and support them and their wins along the way.Come and join me for a complimentary month in my online membership The Future-Proof Club®️, get access to training, resources and live workshops and meet up with other amazing business owners who want to build brilliant businesses just like you. Resources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

“64% of those surveyed, of the generation Z, are prepared to pay more for a product or service that is sustainably aligned.”Source: True Gen: Generation Z  and its implications for companies.In this week's episode of the Future-Proof Your Business podcast, I'm discussing the change in consumer and employee behaviour towards businesses and brands.I talk about how people's expectations are changing, and what they are looking for from your brand, including;purpose,substance,provenance, andpositive realism.We explore tangible ways to connect with more people who are the right “fit” for your business and unpick what that actually means. And look at more ways to become a powerful magnet and stop being the world's “best kept secret”.  Resources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

Hello and welcome to this week's episode of the Future Proof Your Business podcast. I'm Lucy Rennie, and in today's episode I'm exploring the value you can bring to your business by being able to put yourself in your clients' shoes and see things from different perspectives.Summary:In this episode, I take a moment to reflect on the unique perspective I bring to my work, shaped by my journey through various experiences. I share insights gained from my level 45 status in the game of life, highlighting the value of diverse experiences in understanding organisations. The key theme revolves around being the middle person, bridging gaps between different perspectives in business. I draw examples from strategic planning, design implementation, and even health and safety considerations.Key Takeaways:Holistic Decision-Making: The importance of considering diverse perspectives in strategic planning to ensure realistic and effective implementation.Communication is Key: Highlighting the impact of missed communication, even with well-intentioned plans, using examples from different business scenarios.Value in Being the Middle Person: The role of mediating and translating between different aspects of a business to foster understanding and collaboration.  Resources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

Hello and welcome to this week's episode of the Future Proof Your Business podcast. I'm Lucy Rennie, and in today's episode I'm delving deeper into the power of knowing why you do what you do.I'm talking about the fundamentals of your business and I look in more detail at the bricks you need to lay the solid foundations for the future and how by identifying your purpose and getting real clarity on your vision for your business you can start to attract those people who believe what you believe and want to be a part of your adventure.I share stories from 2 very different businesses who've been working on their vision this week and explore: how conviction for what you do and really believing in what you do and how you can help can make all the difference. the key to finding people who believe what you believe,And how when you can tap into your purpose, your vision and your story - when you can share what's at the heart of what you do then your whole energy changes and the magic happens.And finally this week, I'm encouraging you to take some time out from the day to day to reconnect with your vision and purpose and carry out the visualisation exercise that I share in my book. Find somewhere quiet and comfortable, close your eyes and picture yourself living in your future vision. Check-in with what your world and business looks and feels like, who is there and how are you feeling? And then I invite you to write yourself a letter from your future self to your present self, describing everything you can see, feel, smell, taste or touch and maybe even giving yourself some advice, some tips and encouragement. I'd love to know how you get on, so please come and find me on social media or connect via email at lucy@lrcomms.co.uk and share with me your vision and why you do what you do.Special Offer:For a limited time, until Wednesday this week only, the 7th Feb 24, you can access my book, "Clarity, Communication & Connection - 3 Clear Steps to Future-Proof your Business" will be available on Kindle for only 99p. And don't forget that you can access valuable complimentary resources that accompany the book including one FREE month in The Future-Proof Club® my membership. Resources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

Hello and welcome to this week's episode of the Future Proof Your Business podcast. I'm Lucy Rennie, and today I'm excited to delve into the concept of future-proofing your business – why it matters and the passion behind it.Summary:In this episode, I share my journey from my first job at a local pub at 12 to becoming an experienced professional in various businesses.  I talk about my never-ending curiosity to understand the intricacies  of how a business works and explore the turning points that fueled my passion to help more people "future-proof" their business.Key Takeaways:1. Curiosity and Business Understanding: My extensive experience in various businesses has cultivated a curiosity that allows me to understand the different facets of a business, enabling valuable insights and holistic approaches.2. The Essence of Future-Proofing: Future-proofing is about building businesses that are able to face challenges and stand the test of time. It's about creating solid foundations to navigate uncertainties and building a business that runs well, well into the future.3. Three Clear Steps to Future-Proof your Business: I introduce the three focus areas from my book - Clarity, Communication, and Connection - as the essential foundations to future-proof your business. 4. Start with the Ending in Mind: As Stephen Covey tells us, starting with a clear vision of where you want your business to be is crucial and helps you make informed choices.Vision and Values Exercise:And this week, I'm encouraging you to reflect on your vision and values, and why you started your business. How can you capture what it is that brings you joy and excitement, that gives you those butterflies and tummy flip moments? Because this is what will be the driving force behind your success and the key to attracting the right kind of people.Thank you for joining me on this episode. Please come and find me on social media or via email at lucy@lrcomms.co.uk and share with me your vision and story with me.Special Offer:For a limited time, my book, "Clarity, Communication & Connection - 3 Clear Steps to Future-Proof your Business" will be available on Kindle for only 99p starting February 1st. And don't forget that you can access valuable complimentary resources that accompany the book including one FREE month in The Future-Proof Club® my membership. Resources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

This episode is kicking off 2024 with a bang as I embrace the world of video.I'm diving into a topic close to my heart – the incredible impact that your energy can have on your business.Drawing insights from recent client conversations, we'll explore the essence of intentional energy and how it can be the game-changer for your business success and I walk you through five essential questions to ensure you're not just turning up, you are showing up for a year of tremendous growth, achievement and joy.Key Takeaways:Energise Your Business: Take a moment to reflect on the energy you're bringing into your business.Being real matters: How being genuine in your interactions with people can play a pivotal role in creating a positive brand experience.Strategic Focus: Are you focusing your time and energy on the things that really matter? I introduce you to the power of the 90-day sprint, helping you to prioritise and conquer your quarterly goals.Protect Your Energy: Identify those non-negotiables that you either can't live without or don't want in your life anymore. What are your red flags?You Are the Golden Goose: Recognise your irreplaceable role in your business. And the importance of your own oxygen mask if you want to show up with the right energy for yourself, your team, and our brand.Let me know if you manage to watch the video too, and get in touch I'd love to know what you think. Resources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

“One of the things I love to do is, maybe it's from doing those dot to dots as a kid, but I love joining the dots and connecting people together and seeing the amazing synergy that can happen and develop into something, you know, quite marvellous!” In part two of this episode of The Future-Proof your Business podcast, I've invited back the brilliant Vicky Labinger to explore the topic of networking, the good, the bad and the ugly and unpick some of the myths or stereotypes that people have about it.We look at the impact that creating real genuine relationships and connections can have on your business and Vicky shares more about her new quiz and BETA programme to help you get the most out of networking and stop feeling so icky about it. If you do nothing else today, go and take Vicky's quiz and share with us your score and your networking personality type, you'll find the link below:Vicky Labinger Resources:Get your Network Working Programme - https://vickylabinger.com/get-your-network-working/Take the Networking Personality quiz - https://networkingpersonality.scoreapp.com/ https://www.instagram.com/vickylabingerltd/https://www.facebook.com/vicky.port.7https://www.linkedin.com/in/vicky-labinger/ Resources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

“If you meet somebody for the first time, there are three things that you want them to go away with. You want them to remember your name, your business and what it is that you do.” In this two part episode, I've invited back to The Future-Proof your Business Podcast the brilliant Vicky Labinger, the Fairy Godmother of Networking and the founder of the Get your Network Working Programme.Vicky is a mum, wife, master to Bucky the black lab and a business owner. Vicky has an Interior Design business which we chatted about on episode 36, called My Claybrick Home. But since that conversation in the spring Vicky has launched her new business under her name: Vicky Labinger. In part one of this episode, we have a great conversation about the rollercoaster ride of running your own business, the continuous learning and development that's key to growing and future-proofing your business and the importance of staying ahead of the curve and on top of new technologies. We chat about how the real value that you can offer your clients comes from your years of experience, the different paths and all the people you meet along the way. As Vicky says,  she is exactly where she needs to be. She just wishes she was 10 years younger, maybe 20 because there's so much still to do. And so if you do nothing else today, go and take Vicky's quiz and share with us your score and your networking personality type, you'll find the link below:Vicky Labinger Resources:Get your Network Working Programme - https://vickylabinger.com/get-your-network-working/Take the Networking Personality quiz - https://networkingpersonality.scoreapp.com/ https://www.instagram.com/vickylabingerltd/https://www.facebook.com/vicky.port.7https://www.linkedin.com/in/vicky-labinger/ Resources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

Welcome to this special anniversary episode of the Future-Proof Your Business podcast, as I celebrate its first year and reflect on my podcasting journey over the past 12 months. Join me as I share insights from behind the scenes of the 44 episodes and the 7 key learnings that I'm taking with me into the next year:1) Get really clear on why.It really does make a difference when you know why you're doing it. It has made things so much easier and really helped in those sticky moments when I just wanted to curl up in a ball and cry!Energy and resources.2) Work out what you think you need and then multiply it by at least 50%. I thought I knew what it was going to take and as you know I'm not afraid of putting the work in, but I completely underestimated the energy, time and resources needed to really get the most out of the podcast, to create quality content and share it in the right way. 3) Recognising My Strengths and My RamblingsI've always known I could talk, (and yep I know I can ramble), but what I didn't anticipate was the debilitating fear that took over me when I found myself facing the Riverside studio screen all by myself.4) Connecting with My AudienceChecking in with myself and keeping in mind who the podcast is for and who I want to reach has been key, and finding ways to get feedback and what you want or need, and how I can add value is something I need to keep working on.5) Don't be afraid to try new thingsI've learned to be ok with tweaking things, trying new ways of doing things or even changing my mind, again! It really is OK to say you're not sure or not happy with something and keep trying until it feels right. I'm still working on my intro and episode style and I know the whole podcast will keep on moving forward with me as I grow and my business evolves.6) Embracing My Own VoiceTaking a leaf out of Dolly Parton's book, I'm learning to be unapologetically myself. Owning my unique style, including the choice of music, has been liberating and has made such a difference to my podcast, to my business and to me.7) Enjoying the Journey and Embracing ImperfectionsNot taking things too seriously and having a giggle! Finding joy in the process, and being OK with things not being perfect has been a game-changer for me and my clients. I've loved every moment of this journey, even when my chocolate Labrador, Kylo, decides to join in!Finally, the positives that have come from this adventure have been incredible. From building awareness for my business and what I do, sharing my clients' stories and expertise and connecting with Resources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

This episode is a bit different, I'm excited to share with you more about my new “Joining the Dots” project that is launching this September in collaboration with the brilliant Take Part.With more than 25 years working with small, medium and large organisations all around the world, and eight years as the founder and Managing Director of LR Comms, a strategic communications consultancy, I know how vital finding the right people and communicating effectively can be to the success of your business.I'm also increasingly aware of the constant challenges that my clients and other businesses face in attracting and retaining the right people, especially in today's post-covid world where our traditional ways of doing things have been thrown out of the window. At the same time, our young people are struggling to get inspired. They are expected, at thirteen and fourteen years of age, to start to make choices about their own futures, yet they have very few, if any opportunities to explore the world of work, and to find out more about how it all works. How can they know what they want to do, where their strengths lie and what they enjoy doing if they aren't given the chance to discover more, to hear from real people in real jobs, to get experience in different industries and types of roles and to ask questions? I want to bridge the gap between the world of business and young people, and encourage our future generations to get curious, explore opportunities and make the choice to create a life doing what they love.My new Joining the Dots programme aims to bridge the gap between these two worlds, providing our young people with the insights, opportunities and inspiration they need to be able to make the right choices and create a life they want and enable businesses to connect with future employees, build awareness for what they do and encourage more people to want to join them.I'd love to know what you think and if you'd like to get involved. You can find all the links to find out more and get in touch in the shownotes. Resource Links:https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with us.Buy my book here - htps://www.iamlucyrennie.com/bookJoin The Future-Proof Club here - https://go.lrcomms.co.uk/future-proof-clubCome and join me and lots of other small business owners like you in my FREE Facebook group: https://www.faceResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

Welcome to this week's episode of the "Future-Proof Your Business Podcast" with your host Lucy Rennie.In this week's episode, I'm joined by the brilliant Sharon Taylor, owner and managing director of Paragon Print and Marketing Solutions who describes herself as a “nosy” printer and loves helping people elevate and bring their business to life through the power of print.Sharon shares insights into her world of print, from her traditional Heidelberg litho printer, the intricacies of choosing the right format, colour or finish, to the magic of creating a “lumpy bumpy mail".We have the BEST conversation about the highs and lows of running a business, about Sharon's own journey and the power of non-alcoholic beer and sausage rolls.We chat about:how being a good leader in any business is all about communication and being fair.why you need to be able to step back and look in.recognising that you don't know everything, getting the right person on your wing who can help and be brave. Be brave, make decisions, make mistakes and learn from them.sense-checking everything you do. Are you doing it because you've always done it that way or because that's the best way of doing it?being nosy, and curious, finding out more about who they are and what they want to achieve.how clients just want you to make them look good!making it bounce when it lands on someone's desk so that it's memorable, and you get that phone call.how to strike the balance between work and home,and how it can feel like you're "getting onto a fast moving train at the back of the carriage and have to clamber your way through to the driving seat."Resource Links:Get in touch with Sharon at Sharon@paragonprinting.co.ukhttps://paragonprinting.co.uk/marketing-solutions/https://www.facebook.com/Paragonprintandmarketinghttps://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy.Listen to more episodes of The Future-Proof your Business podcast - https://www.iamlucyrennie.com/podcastResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

In this week's episode of The Future-Proof your Business podcast, I'm thrilled to be joined by Laura Stroud and Pete Billingham from Derbyshire Writing School, the wonderful father-daughter team who are on a mission to help individuals bring their stories to life through their writing courses, coaching, and retreats.We have an inspiring conversation about the behind the scenes of their business, their passion for books and storytelling and how you're only allowed a certain amount of dad jokes!Writing your own book and becoming an author can help you gain huge credibility and perceived authority within your marketplace and enable you to differentiate yourself and stand out from the crowd. Laura and Pete share some great tools and tips to help you get started including three core questions to consider before writing your non-fiction book: How are you actually going to help people with the knowledge that you have to share? Instead of focusing on yourself, think about what it is that your customer wants? What do they need? What is the thing that's going to help them and get them started?Why are you the best person to write this book? As business owners and managers, we often know more than we think we do and so we need to unpick our expertise and figure out how we can teach it to someone else.And why is now the best time to write this book?And finally, Laura challenges you to write a list of 10 things that you are good at, it has to be 10. Be really specific in relation to your business and this will help you get to the heart of why you are the expert, how you can help other people with your incredible knowledge and why you need to just get started in writing your book.Resource Links:https://www.derbyshirewritingschool.com/ -https://www.derbyshirewritingschool.com/podcast - BEGIN the podcast.Email info@derbyshirewritingschool.com to reach out to Laura and Pete.Listen to my interview on the BEGIN podcasthttps://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy.Listen to more episodes of The Future-Proof your Business podcast - https://www.iamlucyrennie.com/podcastResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

In this week's episode of the Future-Proof your Business podcast, I'm delighted to welcome my client Dave Lowe, owner and Managing Director of Autac, leading British manufacturer of high-quality electrical cable and coil. Dave and his wife Sallie acquired Autac in 2016, and since then have grown the business from £1.5M to more than £5.8M this year.In this conversation, Dave shares the behind the scenes of their journey, experiences and learnings, the secrets of their remarkable success and some of the strategies they've implemented to achieve it.We chat about: The importance of backing yourself, being clear about where you want to be and surrounding yourself with the right people.Honesty is key. How being brave and doing what you know is the right thing to do, even when it means having difficult conversations or upsetting people, can make the difference between the success or failure of your business.Bringing energy and showing up in the right way. You have to drive your business forward because no-one else will do it for you.Being able to make decisions in the best interest of your business.The power of excellent communication, managing people's expectations and doing what you say you're going to do.Creating a winning team and culture based on your values and vision.And why in manufacturing your customers are everything. Without people buying your product you have nothing.David Lowe Resource Links:https://www.autac.co.ukhttps://www.linkedin.com/company/autac-products-limited/Resource Links:https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy.Join my mailing list - https://www.iamlucyrennie.com/podcastBuy my book here - htps://www.iamlucyrennie.com/bookJoin me in my membership The Future-Proof Club®️ here - https://go.lrcomms.co.uk/future-proof-clubCome and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurposeResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

I know first-hand just how hard it can be to spin all the plates and how hard it is to say no things or put ourselves first. I also know that YOU are central to the success of your business and if you're not in a good place, then you can't show up in the right way and you won't be able to add value in the way you want to. This is why I'm a massive believer in the importance of 'putting your own oxygen mask on first' and in this week's podcast I share with you my 5 Ways to Protect Yourself, Prevent Burnout and Feel more in Control:Get under your own skin. Find out how you work, get to know yourself, what makes you feel good or bad? Identify your red flags that you can look out for.Get clear on your boundaries and notice where you're spending your time and energy. Are you prioritising the right people and projects?What are your non-negotiables? Work out what you don't want and it will help you know what it is you do want.Never under-estimate the power of saying ‘no!' How to work out what is important right now and how to make the right choices to bring the biggest impact on your life and business.Set yourself up for success and work out what you need to have in place to be able to show up in the right way and feel good..And finally I share with you how to tap into your own secret weapon, your inner WonderWoman superpower and learn how to protect your energy throughout the day.Resource Links:Kim Raine - https://kimrainecoaching.comhttps://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy.Listen to more episodes here: https://www.iamlucyrennie.com/podcastBuy my book here - htps://www.iamlucyrennie.com/bookJoin The Future-Proof Club®️ here - https://go.lrcomms.co.uk/future-proof-clubCome and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurposeResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

In this week's episode of The Future-Proof your Business podcast I'm excited to welcome to the self-professed ‘straight-talking Northern woman' and the founder of the North West VA Conference, the brilliant Joanne Hawkins.I asked Jo to share the behind-the-scenes from her business and entrepreneurial journey and we chatted about:taking the leap and how to best prepare for starting your own business,the importance of knowing why you're doing it and having a clear vision,the best way to find your niche and own your space,the power of community and building relationshipswhy it's incredibly important to future-proof your business,behind-the-scenes at this year's NWVA conference and of course, why you should attend,learning how to recognise your own value and worth and being able to communicate it to othersand Jo's key to success, being true to yourself and your values and not trying to be someone or something you're not.Resource Links:https://www.instagram.com/johawkins_evpa/https://www.linkedin.com/in/johawkins/https://www.facebook.com/ExecutiveVPA/https://www.joannehawkins.co.uk/nwva-conference-2023/https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy.Join my mailing list - https://www.iamlucyrennie.com/podcastBuy my book here - htps://www.iamlucyrennie.com/bookJoin The Future-Proof Club here - https://go.lrcomms.co.uk/future-proof-clubCome and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurposeResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

In this week's episode, I'm chatting with the wonderful husband and wife team Greg and Kim Knight from HDK Events all about the rollercoaster ride that is running a small business together.We talk about:the power of self-belief and determination to keep going and create a thriving business.work-life balance and what that actually means when you work for yourself,the challenges that come with imposter syndrome and how to deal with the inevitable wobbles,the power of trust and having your clients' interests at heart,getting under the skin of your clients and really understanding what they need and want,being brave and helping your clients to make the right choices even if it means you don't make as much money,standing out from the crowd by showing you care and delivering high-quality service every timethe need for businesses to nurture their people, create memorable experiences and invest in developing strong teams.And we share insights into our new collaboration to create bespoke events for SME and Corporate teams to come together, get focused and make an impact.Please get in touch if you'd like to know more.HDK Events Resources:https://hdkevents.co.ukhttps://www.instagram.com/hdkevents/http://www.tripadvisor.co.uk/Attraction_Review-g499571-d5308227-Reviews-Hard_Days_Knight-Ashbourne_Derbyshire_England.htmlhttp://youtu.be/ytmgcHAlGzYResource Links:https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy.Join my mailing list - https://www.iamlucyrennie.com/podcastBuy my book here - htps://www.iamlucyrennie.com/bookJoin The Future-Proof Club here - https://go.lrcomms.co.uk/future-proof-clubCome and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurposeResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

In this week's episode of the Future-Proof Your Business podcast, I'm joined by the wonderful Vicky Labinger, an interior designer and business mentor for interior designers for another behind-the-scenes conversation in my series of 'For the Love of Small Business.' “Oh, my God, you're mad. What are you doing? You're quitting a hugely successful corporate career to start something that you have no idea is going to work.” Vicky started her interior design business, My Clay Brick Home in 2020 after working more than 30 years in the corporate world, and after hitting the big 50. She hasn't looked back since!We had a great conversation about:That niggle or itch of wanting to do something for yourself, under your own name or brand and then actually taking the leap of faith.Really listening to what your client wants and what they're really trying to say, rather than just taking things at face value.Putting your clients in “timeout” and becoming a bit of a “marriage counsellor”, when couples or colleagues can't agree on what needs to happen.Why you need to connect with people's hearts and minds to get them to go on a journey with you.The words and the language you use really do matter.Why you shouldn't be afraid to be the black sheep in your industry and stand out from the crowd.The importance of finding your own tribe.Making sure you have a plan and vision for your business.How consistency is key. If you're going to start something, make sure you can keep doing it and that it's right for you and your brand.And finally, the power of process and understanding the levers you can push and pull to effectively make a change and see results.Vicky Labinger Resources:https://www.linkedin.com/in/vicky-labinger/Instagram: @vicky_labingerhttps://vickylabinger.comTwitter: @vickylabingerResource Links:https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy.Join my mailing list - https://www.iamlucyrennie.com/podcastBuy my book here - htps://www.iamlucyrennie.com/bookJoin The Future-Proof Club here - https://go.lrcomms.co.uk/future-proof-clubCome and join me and lots of other small business owners like you in my FREE Facebook group: Resources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

In this week's episode of the Future-Proof Your Business podcast, I'm joined in the studio by the incredible Tanya Ibberson for another behind-the-scenes conversation in my series of 'For the Love of Small Business.' With over 25 years experience of working in accounting, financial training and business mentoring, Tanya is also a certified trauma-informed financial coach and on a mission to empower individuals and business owners to design the life you want using your finances.In this fab conversation, Tanya and I discuss:What made Tanya look at things differently and decide to become a coach.Removing the stumbling blocks that get your way, to help you achieve what you want.The importance of getting under the skin of your business and understanding your numbers.The value of having a clear strategy and a plan.Bookkeeping tips and tricks for getting started.Why you need to understand how things work before you delegate them.The three biggest challenges that business owners face todayThe foundations of strong bookkeepingThe benefits of saving for tax and remembering it is not yours.3 ways to help you feel more confident in your pricingAnd finally, Tanya shares why she believes you should face the fear and do it anyway.Find out more and connect with Tanya Ibberson here:https://www.facebook.com/thefinancialwingwomanhttps://www.instagram.com/thefinancialwingwoman/https://www.linkedin.com/in/financialwingwoman/Resource Links:https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy.Join my mailing list - https://www.iamlucyrennie.com/podcastBuy my book here - htps://www.iamlucyrennie.com/bookJoin The Future-Proof Club here - https://go.lrcomms.co.uk/future-proof-clubCome and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurposeResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

In this week's episode I have a great conversation with the fabulous Hayley Ekgren, co-founder of Your Support Team, all about the behind-the-scenes of running and growing a business.Hayley is Business Operations Director at Your Support Team, a company that provides an outsourced finance department to SMEs, specialising in Xero accounting software and offering everything you'd expect from a full finance function.We chat about:Hayley's journey over the last eight years since she began the business with her sister-in-law Claire.The best way to future-proof your business.The power of a story to engage with your audience.The importance of attracting and choosing the right people to work with as clients and in your team.You don't know what you don't know,The value of continuous personal development and training.Why values can be more important than strategy.The importance of effective communication in a hybrid workplace.And we talk about team dynamics and how things can change if you really trust and empower your people to do a good job.Hayley Ekgren resource Links:https://www.linkedin.com/in/hayley-ekgren/www.yoursupportteamltd.co.ukTwitter @HayleyEkgrenResource Links:https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy.Join my mailing list - https://www.iamlucyrennie.com/podcastBuy my book here - htps://www.iamlucyrennie.com/bookJoin The Future-Proof Club here - https://go.lrcomms.co.uk/future-proof-clubCome and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurposeResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

In this week's episode, I'm asking you what's the one thing that's going to make the biggest impact in your business.What's the one thing, the most important thing you should be focusing on right now? I'm sharing with you some of the behind-the-scenes from my business, some of my clients' stories and giving you some pointers to help you work out what to prioritise right now and where you should be putting your energy.And we look at how to sense-check and challenge yourself and really work out what will have the most impact and help you move forward in the most efficient and quickest way.Resource Links:https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy.Buy my book here - htps://www.iamlucyrennie.com/bookJoin The Future-Proof Club here - https://go.lrcomms.co.uk/future-proof-clubCome and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurposeResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

In this week's podcast, I'm sharing with you the 5 reasons why I believe it's imperative to invest in yourself and in your own personal development in order to grow and future-proof your business.I'm a massive believer in the fact that as business owners you should never stop learning, gaining new skills and finding new ways to do things, to think differently, to continuously be looking to improve what you're doing and to add more value.I talk about: The need to keep up-to-date with your skills and your knowledge, to make sure that you're staying relevant as a business.Making sure you are adding value to your clients, that you're doing a good job and doing what you say you're going to do. Your Reputation. Your credibility as a business and being that business owner that is always looking to improve and provide the best service.How important it is to widen your skill set to extend your products or services and offer further value to your clients.The JOY factor. There's something special about learning new skills or gaining insights, and understanding how things work. Striving to be the best at something or challenging yourself to question how you do things? Is there a better way or could you add more value? For me, investing in your own personal development allows you to stay interested and keep that spark alive. It's a great way to fuel your passion for your business and a fabulous way to get out and meet new people, meet up with your connections, your network, your friends or clients and strengthen those relationships. There's just so much that can come out of this. Resource Links:https://www.lepnetwork.net/local-growth-hub-contacts/https://www.gov.uk/business-finance-supporthttps://smallbusiness.co.uk/small-business-grants-uk-2548113/https://www.enterprisenation.com/https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with me.Join my mailing list https://www.iamlucyrennie.com/podcastBuy my book here - htps://www.iamlucyrennie.com/bookJoin The Future-Proof Club here -https://go.lrcomms.co.uk/future-proof-clubCome and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurposeResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

In this week's episode I'm talking about this crazy rollercoaster ride that is running a small business, sharing some insights into the ever changing and challenging world we live in and discussing the 5 key steps that make up my SPEAK formula to help you future-proof your business. I want to help you make sure that you're in the best place possible to weather any storms and come out stronger on the other side.Listen to the full episode where I discuss:How we're living in a VUCA world. A world that's constantly changing and evolving, with new challenges being thrown at us every day.Why people are looking for different things from their favourite brands now and what that means for you.The importance of giving your business a regular MOT.Sense-checking your goals, your plans and your priorities.Why it's important to Prepare for what's up ahead, and work out what you need to have in place to survive and weather any storms.Exploring opportunities, finding new ways of doing things and thinking outside of the box.How to anticipate and identify the likely scenarios that might impact your businessAnd finally why you need to Know Your Business Inside Out. Making sure you're in control of your business by knowing your numbers and listening to your customers, your team and checking in with yourself.Lucy Rennie Resources:https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy.Join my mailing list - https://www.iamlucyrennie.com/podcastBuy my book here - htps://www.iamlucyrennie.com/bookJoin The Future-Proof Club® here - https://go.lrcomms.co.uk/future-proof-clubCome and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurposeResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

In this week's episode it's just me, and I'm talking about that big hairy elephant in the room. You know the one who helps us to put pressure on ourselves to show up in ways that don't feel right, and force ourselves to do ‘the things' just because they are expected of us. I want to give you permission to sense-check everything you do and bring the joy back into your business, because by being true to yourself and your values is the best way to attract your people and tell your story.I talk to you about:Why we force ourselves to show up in ways that don't feel right.Why it's important to give yourself permission to not do the things that you don't want to do.How to tap into what makes you feel good, and communicate and market your business in ways that you enjoy.By showing up in a way that feels more relevant and real to you, means you're going to be more authentic and more engaging.Taking a different perspective on things and sense check what you're doing.Find out what your audience really wants from you, what they need and how you can add most value.Think intentionally about the content or the communications and the things that we are doing.Building trust, building engagement, and helping people to get to know you and get a feel for you enough so that they want to buy from you.And I genuinely want to urge you to find the things that make you smile, that you feel comfortable with and fall in love with your small business again.Lucy Rennie Resources:https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy.Join my mailing list - https://www.iamlucyrennie.com/podcastBuy my book here - htps://www.iamlucyrennie.com/bookJoin The Future-Proof Club® here - https://go.lrcomms.co.uk/future-proof-clubCome and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurposeResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

In today's episode, I have a great conversation with the brilliant Rob Dobson from Northern Comfort about how to get the most out of your website.Rob has been building, designing and optimising websites for over 20 years and shares some great insights into the behind-the-scenes world of code and development and how to make sure your website is performing as well as possible for you.With this in mind, we chat about:The dark side of web development and some of the unethical practices that take place.How to measure a website's performance with tools such as Google Analytics or benchmarking.Why you should invite feedback from people who don't know your business. Get them to have a look and ask them some key questions such as:What's the product that you're selling?What is it going to do for you?What's the end benefit that you're going to get from buying this product?The importance of making your website as obvious and as clear as possible, you can never over-explain on a website, you can never be too clear.The Curse of Knowledge and how we can make assumptions about what we think people know about our business.And the interesting parallels that exist between the psychology on a website of explaining how to buy things and present products, and the psychology of magic tricks.Rob Dobson Resources:https://www.twitter.com/northerncomfortwww.linkedin.com/in/mrrobdobsonhttps://northerncomfort.co.uk/Lucy Rennie Resources:https://www.iamlucyrennie.com - find out more about Lucy, her work and get access to key downloadable resources.Join my mailing list - https://www.iamlucyrennie.com/podcastBuy my book here - https://www.iamlucyrennie.com/bookI'd love you to come and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurposeResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

In today's episode, I'm joined by the absolutely brilliant Vicki Jakes.Vicki Jakes is an online marketing and website optimisation consultant helping small businesses sell more stuff via their websites. She is so passionate about helping small businesses learn to love their websites and online marketing by bringing high-level easy to understand training in an approachable way.We have a really fabulous discussion about:The challenges of being a mum in the workplace and starting up your own business whilst juggling children and life.The importance of choosing to do what makes you happy and recognising the value you have to offer.Learning how to listen to your clients, and then pivot or adapt to give them what they really need and want from you.The challenges and benefits of growing a remote team,How to communicate effectively and create a sense of connection with your team all around the world, away from the coffee machine or cigarette corner.Why you should be challenging the way you work and how you've always done things.Manage expectations and set the scene for the project ahead through a shared project manifesto.The importance of self-care, having time out for yourself and avoiding burnout by training your clients about how to work with you.Adding value, showing you care and building trust and goodwill with your clients.The best way to market your business is through word of mouth and connecting with real people.And how important it is to get out of your comfort zone, talk to people and talk about your business.Find out more about Vicki https://www.instagram.com/heyvickijakeshttps://twitter.com/heyvickijakeshttps://www.tiktok.com/@heyvickijakeshttps://www.facebook.com/vickijakes/Lucy Rennie Resources:https://www.iamlucyrennie.com - free downloadable resources, other episodes and free downloadable resourcesJoin my mailing list - https://www.iamlucyrennie.com/podcastBuy my book here - https://go.lrcomms.co.uk/bookCome and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurposeResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

Welcome to this week's episode of the Future-Proof Your Business Podcast.Since I created my business LR Comms, in 2015, my goal has always been to bring my experience, expertise and immense passion for effective communication to the world of small business.I genuinely believe that excellent communication is the key to success and creating a successful and sustainable business.And so in today's episode I'm sharing with you thirteen key points to consider to help you communicate more effectively and make more of an impact in your business.1) It starts with you. You set the tone, the standard, and the culture.2) Put yourself in other people's shoes. See things from other people's perspectives. 3) Back to Basics 4) Know your audience. Remember that one size does not fit all. 5) Don't make assumptions. 6) Ask questions. It's not about you. 7) Authentic – be real. Don't try to be something you are not. 8) Be Vulnerable. Don't be afraid to show your weaknesses or admit it when you don't know something or if you get something wrong or make a mistake. 9) Listen to learn and be curious. 10) Language. Watch your language and tone. 11) Remember the little things. Show you care. 12) Sense check, measure, review, update, learn, and test things. And most importantly of all 13) It starts with you. It's all about Felt Leadership.Lucy Rennie Resources:https://www.iamlucyrennie.com - free downloadable resources, other episodes and free downloadable resourcesJoin my mailing list - https://www.iamlucyrennie.com/podcastBuy my book here - https://go.lrcomms.co.uk/bookI'd love to invite you to come and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurposeResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

In this week's episode, I'm talking about the importance of really listening to your clients and making sure that you're delivering what they really want, and not what you think they want. I ask the question, “Are you really listening?”And introduce you to the wonderful Nancy Kline and her book “Time to Think” that literally blew my mind and changed my life as I realised just how rubbish we all are at properly listening to each other. "The quality of your attention determines the quality of other people's thinking." Nancy Kline.I share with you more about what it means to get intentional about listening to people and talk you through 5 key benefits that good listening can bring to your business which are:1) Building trust with your clients and creating a real connection with people.2) Adding value by delivering what they really need and beyond.3) Ensuring customer retention and fixing your leaky bucket.4) Making sure your business stays ahead of the trends and is always looking to improve. And5) Strengthening your brand and reputation and helping you Future-Proof your business.Lucy Rennie Resources: Nancy Kline - Time to Think - https://amzn.eu/d/56bPnOchttps://www.iamlucyrennie.com - free downloadable resources, other episodes and free downloadable resourcesJoin my mailing list - https://www.iamlucyrennie.com/podcastBuy my book here - https://go.lrcomms.co.uk/bookI would love to invite you to come and join me and lots of other small business owners like you in my FREE Facebook group - https://www.facebook.com/groups/CommunicatewithPurposeResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

In this week's episode I'm asking the question: How easy is it for people to buy from you? If you know that you're doing a good job, if you really care about what you're doing, then there's no reason why people shouldn't want to come and buy from you, unless you are putting obstacles in the way?I share nine ways to make sure that the right people find you and buy from you as easily and smoothly as possible: Do you assume that people know what you do, and what products and services you sell?Are you communicating in the right way with your customers? Do your people feel like you're in their head and talking directly to them?Are you providing all the relevant information that someone needs in order to buy from you? Are you clear on your pricing? Be that person that puts their prices out there, be transparent and confident about it.What about your buying process? How easy and simple is it to make a purchase? Are you actually sharing your products and services with people? Or are you the world's best kept secret?So you sense-check what you do? It's simple, be ethical in everything you do.And finally I'm challenging you to ask your clients and audience for feedback. Be brave, get fresh eyes on your website and offers and ask people ‘How easy is it to buy from you?'Lucy Rennie Resources:https://www.iamlucyrennie.com - free downloadable resources, other episodes and free downloadable resourcesJoin my mailing list - https://www.iamlucyrennie.com/podcastBuy my book here - https://go.lrcomms.co.uk/bookI would love to invite you to come and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurposeResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

As this week is National Apprenticeship Week 2023 here in the UK, I share with you my love for Mentoring and the huge benefits that come from investing in an apprenticeship and / or mentoring scheme for your business.I believe that by investing in an apprentice and mentor, you can have the certainty that you're building and developing your own in-house expertise, and the peace of mind that everything is under control as you do that.I talk about:How I discovered the value of mentoring and coaching.What mentoring looks like for a small business owner.The benefits of mentoring and apprenticeships for small business owners and their teams.Emily's success story as a Digital Marketing Apprentice.Elle's story as she moves to become Marketing Director and take over the family business.How my mentoring programme has become an integral part of my business.And how you can future-proof your business by investing in the next generation of people or people who need a little bit of support and encouragement in order to blossom and flourish into amazing people and valued members of your team.Lucy Rennie Resources:https://nationalapprenticeshipweek.co.uk/https://bigassembly.org/https://brenebrown.com/podcast/brene-with-patrice-gordon-on-reverse-mentorship/https://www.iamlucyrennie.com - free downloadable resources, other episodes and free downloadable resourcesJoin my mailing list - https://www.iamlucyrennie.com/podcastBuy my book here - https://go.lrcomms.co.uk/bookI would love to invite you to come and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurposeResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

In this week's episode I share with you insights from my favourite subject, people, and the power of surrounding yourself with the right kind of people for you. I'm encouraging you to take some time to check-in with yourself and notice who you are spending the majority of your time with and what that means for you and your business.I talk about;The necessity of community and creating your own support network.How the people you surround yourself with say a lot about who you are.The Ripple Effect and growing your business through trust, connections and word-of-mouth.Why you should be intentional about who you spend your time withHow to check in and know if you are in a space where you can be yourself.Becoming a magnet for your kind of people.You are the average of the five people you spend the most time with.How your friendships and relationships can change as you evolve and that's ok.And how being intentional about who we choose to be around and who we let into our lives can have a massive impact on the way we do things, the way we feel and ultimately on our success in business and in life.Lucy Rennie Resources:https://www.iamlucyrennie.com - free downloadable resources, other episodes and free downloadable resourcesJoin my mailing list - https://www.iamlucyrennie.com/podcastBuy my book here - https://go.lrcomms.co.uk/bookJoin the Future-Proof Club TM here - https://go.lrcomms.co.uk/future-proof-clubI would love to invite you to come and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurposeResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

In this week's episode, I'm super excited to welcome my lovely friend and client Helen Harding to have a conversation about the rollercoaster ride that is running a small business.Helen is a chartered marketer, author, speaker and content creator, supporting and teaching therapists, coaches and healers to find clients and succeed - on their terms. And after having spent 14 years working full-time as a practitioner in health and well-being, she knows what it takes to be successful.We chat about:ethical marketing, what it means and how it comes down to you and your values.learning how to listen to and trust your gut feeling.give yourself permission to show up as yourself and be imperfectly perfect.how growing a business is a long game and there's no overnight magic success pill.knowing why you do what you do can help you to attract more of the right peopleAnd the importance of surrounding yourself with the right kind of people.Helen Harding Resouces:https://www.facebook.com/helenhardinguk/ https://www.facebook.com/groups/holisticbusinessmattershttps://www.linkedin.com/in/helenhardinguk/https://www.instagram.com/helenhardinguk/https://twitter.com/helenhardingukLucy Rennie Resources:https://www.iamlucyrennie.com - free downloadable resources, other episodes and free downloadable resourcesJoin my mailing list - https://www.iamlucyrennie.com/podcastBuy my book here - https://go.lrcomms.co.uk/bookI would love to invite you to come and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurposeResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

Hello and welcome to the Future-Proof Your Business podcast.In this week's episode I'm going to share some of my story, tell you a little bit about me and let you into the behind-the-scenes of my real passion for all things people, communication and business.I talk about:what being the only female manager in a room full of senior leaders feels like,what it means to live and work in a foreign country and in a different language,the impact of different cultures on businesswhy effective communication is key to your successthe power of mentoring in future-proofing your businesshow I found a gap in the market to help small business owners with their marketing communicationthe value of building solid foundations in future-proofing your business whatever shape or size.And the behind-the-scenes of why I do what I do, how you can work with me today and of course my mission to share my love for small business. Lucy Rennie Resources:https://www.iamlucyrennie.com - free downloadable resources, other episodes and free downloadable resourcesJoin my mailing list - https://www.iamlucyrennie.com/podcastBuy my book here - https://go.lrcomms.co.uk/bookI would love you to come and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurposeResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

Welcome to this week's episode of the Future-Proof your Business podcast. In this week's episode and the next in my For the love of small business series, I'm delighted to be joined by the brilliant Rachel Spencer. Rachel is a journalist and a pet business marketing coach and works with small business owners in the pet industry, showing them how to share the stories behind their businesses and giving them the confidence to be bold, and make some noise about the huge impact their work has.We chat about:what it takes to build and grow a small business, the highs and the lows.the importance of grit and being able to bounce back time after time.the need to be really crap at something first, before you can get better.the dark side of the online worldthe truth about passive incomeand how the best way to make a real impact and attract the right kind of people to your business is to be bold and brave enough to be yourself, stay in your own lane and do things in your own unique way.Lucy Rennie Resources:https://www.iamlucyrennie.com - free downloadable resources, other episodes and free downloadable resourcesJoin my mailing list - https://www.iamlucyrennie.com/podcastBuy my book here - https://go.lrcomms.co.uk/bookI would love to invite you to come and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurposeWhere to find Rachel Spencer:https://publicityforpetbusinesses.co.uk/https://www.instagram.com/rachelspencerukhttps://www.facebook.com/rachelspencerukhttps://twitter.com/rachelspencerukResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

Welcome to this week's episode of the Future-Proof Your Business Podcast.In today's episode, I'm super excited to welcome the wonderful Caro Syson as my guest.Caro is the founder of Pocket PA that she describes as the only tool you'll ever need to manage your business. Caro shares with us her journey and motivation for developing her app and why she is on a mission to help as many sole business owners to thrive.We chat about all the things you need to juggle and think about behind the scenes when you're running a business, and discuss some key strategies that help you to show up in the right way and keep going, even when times get tough.Caroline Syson Resources:https://twitter.com/PocketPAmobile https://en-gb.facebook.com/pocketpa.gb https://www.instagram.com/pocketpa.gb https://www.pocketpa.com Lucy Rennie Resources:https://www.iamlucyrennie.com - free downloadable resources, other episodes and free downloadable resourcesJoin my mailing list - https://www.iamlucyrennie.com/podcast Buy my book here - https://go.lrcomms.co.uk/book I would love to invite you to come and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurposeResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

In today's bonus episode, I want to share with you a short exercise that encourages you to look more holistically at your life, to be more intentional about how you want your life to be and help you to create more balance.I'm introducing you to a very simple tool called The Wheel of Life, that will enable you to identify the 8 key areas and aspects of your life where you feel you might want to focus, and then create a plan to bring them to the place where you would like them to be.If you have any questions about this episode, please reach out to me on social media or by email.Lucy Rennie Resources:https://www.iamlucyrennie.com - free downloadable resources, other episodes and free downloadable resourcesWheel of life templateJoin my mailing list - https://www.iamlucyrennie.com/podcastBuy my book here - https://go.lrcomms.co.uk/bookI would love to invite you to come and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurposeResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

This is the perfect time to think about where you want your small business to be and where you want your life to be at the end of 2023.In today's podcast episode, I invite you to get intentional about the year ahead and ask yourself:What is your vision for your business in 2023?How do you want your business to look and feel?What are the things that are going to bring you joy and make you smile?How can you build a business that works and feels good for you?What are your four key areas of focus?What are the things that might get in the way and how can we best prepare for them?What are your non-negotiables?What do you need to put in place to make sure you are looking after yourself and protecting your energy?I'd love to know what you notice, what comes up for you and what your plans are for 2023. Do get in touch and share with me your thoughts.Lucy Rennie Resources:https://www.iamlucyrennie.com - free downloadable resources, other episodes and free downloadable resourcesJoin my mailing list - https://www.iamlucyrennie.com/podcastBuy my book here - https://go.lrcomms.co.uk/bookI would love to invite you to come and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurposeResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

In today's episode, I'm talking you through an exercise that I love to do at this time of year with my clients and for my business where we can take some time out and reflect on the last 12 months.It's the run-up to Christmas and the end of the year, so these past few weeks have been crazy busy with so many plates spinning and lots going on, whether that's in business or at home.I want to encourage you to pause, take some time out to breathe and to reflect and finish the year in a way that feels good, that allows you to enjoy the festivities, recharge your batteries and be in the best place to move into the new year.In this week's episode I invite you to ask yourself these questions and see what comes up for you and what you notice:What have you achieved this year that has made you happy?What are the three things that you've learned about yourself this year?Who are those key people who have really been there for you? Who have you loved being around?As you move forward into 2023 what are the things that you are going to STOP doing, START doing or do MORE of?Lucy Rennie Resources:https://www.iamlucyrennie.com - free downloadable resources, other episodes and free downloadable resourcesJoin my mailing list - https://www.iamlucyrennie.com/podcastBuy my book here - https://go.lrcomms.co.uk/bookI would love to invite you to come and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurposeResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

In today's episode, I'm talking about a subject that comes up all the time, and that's 'Perfectionism'.I want to share with you some insights into me and my world, and how I manage being a perfectionist as a small business owner.I look at:- how we can embrace different ways of thinking to really help us to be brave, to do the scary things.- how it's okay to be rubbish at something because it means that we're just getting started, and we're going to improve.- who decides what perfect is? Who decides what the standard is? Or what's good enough? - how I think it all comes down to perspective because we all see things differently.- how imperfection makes us a lot more relatable. It allows us to resonate and allows people to connect with us when we can show that we're not so shiny and perfect.- how embracing being imperfect allows us to create that room for growthand I share more about the Japanese phrase Wabi Sabi' meaning “to celebrate imperfection”. My introduction to this episode. 0:00I'm the world's biggest perfectionist. 1:54The fear of not meeting other people's expectations. 3:49The hardest part of writing a book was putting it out there for sale. 8:46It's ok to be rubbish at something. 11:26How do you know when you've done enough? Is that good enough? 15:23If we want to attract and work with our kind of people, then if we're making everything look really shiny and rosy. 17:51Embracing imperfection allows us to grow. 20:01Being the real you is the key. 25:56When you have done the thing, you get the reward. 28.17Show Resources:https://www.iamlucyrennie.com - free downloadable resources, other episodes and free downloadable resourcesJoin my mailing list - https://www.iamlucyrennie.com/podcast Buy my book here - https://go.lrcomms.co.uk/book I would love to invite you to come and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurposeResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

In this week's episode of the Future-Proof Your Business Podcast, and the second in my For the Love of Small Business Series, I'm joined by a great friend of mine and client Louise Coker. Louise is the CEO of a wonderful charity organisation called Take Part, a fully inclusive performing arts provision which is a creative community for all who SHARE in a passion for Performing Arts and the well-being rewards it brings to our young generations. We have a conversation about the rollercoaster ride of running a business and we share our thoughts about:Louise's story and why and how she came to be CEO of Take Partthe challenges for young people and our younger generationsthe challenges of growing a team and managing peoplebeing able to let go of control and delegate morethe power of goal-setting and being able to look forward to where you want to bemaking sure you're always looking ahead and evolving, not sitting stillthe need to put on your own oxygen mask first Louise's Resource Links:https://wearetakepart.com/https://www.facebook.com/wearetakeparthttps://www.instagram.com/wearetakepart/https://www.linkedin.com/in/louise-cokerResource Links:https://www.iamlucyrennie.com - free downloadable resources, other episodes and free downloadable resourcesJoin my mailing list - https://www.iamlucyrennie.com/podcastBuy my book here - https://go.lrcomms.co.uk/bookI would love to invite you to come and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurposeResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

Hi, and welcome to this week's episode of the Future-Proof Your Business podcast.In today's episode, the first in my 'For the Love of Small Business' series, I've got the gorgeous Ellie Moran from JCM Business Solutions here with me and we have a wonderful conversation about the rollercoaster ride that is building, running and future-proofing a small business. Ellie is Marketing Director for JCM Business Solutions, a family-run business consultancy. Together with her dad, Chris and sister, Sara, Ellie and the team at JCM Business Solutions help business owners take back control of their businesses by streamlining their processes, improving efficiency and creating cohesion between teams by creating a system through Zoho software that captures, stores and manages customer information in one place. Since partnering with Zoho in 2011, JCM has grown to become one of the largest and most trusted Premium Zoho Partners in the UK.In this episode we share our thoughts about:- how to build a business that works for you and feels good. - the importance of being able to say no- how important it is to build a business based on your ethos and values- the benefits of mentoring and coaching for personal developmentand how important it is to find the joy in what you do.Resource Links:https://www.iamlucyrennie.com - free downloadable resources, other episodes and free downloadable resourcesJoin my mailing list - https://www.iamlucyrennie.com/podcastBuy my book here - https://go.lrcomms.co.uk/bookI would love to invite you to come and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurposeFollow JCM Business Solutions here:https://jcmbusinesssolutions.co.uk/https://www.facebook.com/JCMBusinessSolutionshttps://www.instagram.com/team_jcmhttps://www.linkedin.com/company/jcm-business-solutions-limitedResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

Hi, and welcome to episode 13 of my Future-Proof Your Business Podcast.In today's episode, I am talking about one of my favourite ever topics in the world and that is about how you can grow, market, and promote your business from right under your nose.I talk to you about:- how you can make sure that you're on the tip of everybody's tongue so that they refer or recommend your business to all the people they know.- how to create your own 'connections map' and identify all those people who already know, like and trust you and are ready to shout about you from the rooftops.- how to have fun and explore opportunities with other business owners, and see how you can collaborate together and benefit each other's businesses by getting in front of new audiences and adding valueand ultimately how to nail your marketing strategy for the months and years to come. Resource Links:https://www.iamlucyrennie.com - free downloadable resources, other episodes and free downloadable resourcesJoin my mailing list - https://www.iamlucyrennie.com/podcastBuy my book here - https://go.lrcomms.co.uk/bookI would love to invite you to come and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurposeResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

In today's episode, I want to talk to you about how I believe that to build a successful business you need to be in it for the long game.I'm busting the myth that says you can build a successful six or seven-figure business overnight and I'm calling out those gurus who are selling their magic formula to making millions.I share my views about the hustle culture and the pressure out there for small business owners to scale and grow and how I believe nobody can tell you what success looks like for you except you and I look at the question of ethics, doing the right thing and looking after our clients, and how no matter how large or small your business, delivering value should be our priority.I want to offer an alternative and more sustainable approach to growing a successful business and it's a long game.. Join me as I share my thoughts with you today.Resource Links:https://www.iamlucyrennie.com - free downloadable resources, other episodes and free downloadable resourcesJoin my mailing list - https://www.iamlucyrennie.com/podcastBuy my book here - https://go.lrcomms.co.uk/bookI would love to invite you to come and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurposeBook recommendation: The Company of One by Paul Jarvis https://www.amazon.co.uk/Company-One-Staying-Small-Business/dp/0241380227Chartered Institute of Public Relations - Code of Conduct https://www.cipr.co.uk/CIPR/About_Us/Governance_/CIPR_Code_of_Conduct.aspxEuropean Mentoring and Coaching Council Global Code of Ethics: https://emccuk.org/Public/Public/Accreditation/Global_Code_of_Ethics.aspxResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

In this episode I'm going to talk to you about a subject that I'm really passionate about, and it's called 'The TripAdvisor Effect.'People are four times more likely to buy from you when they've been referred to you by a friend. (Nielson)The TripAdvisor Effect is about building know, like and trust with your existing customers so much that they become super fans, shout about you from the rooftops, and market your business for you. In this week's episode I share: - Why it's important for your small business and how it can have a huge impact on your sales and the way you promote your business.- The impact that the referrals and recommendations can have on your average client lifetime value. - How to encourage your customers to write or leave a review, and to recommend and refer you to their friends, family, colleagues, and people they know.- The best place for your business to capture the reviews and recommendations.And finally, how it's also about getting constructive feedback that you can use to improve and tweak and grow your business.Resource Links:https://www.iamlucyrennie.com - free downloadable resources, other episodes and free downloadable resourcesJoin my mailing list - https://www.iamlucyrennie.com/podcast Buy my book here - https://go.lrcomms.co.uk/bookI would love to invite you to come and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurposeResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

Welcome to Episode 10 of the Future-Proof Your Business podcast. In this episode, we're going to look at -- What I mean by a leaky bucket and what this means for your small business.- What is the lifetime value of your customers? And why this is an important KPI in your business.- Why it's important to focus on delivering value time after time.- How to apply the concept of Celebrity Service in your business- Making sure that people are happy, satisfied and delighted by having consistent and clear and effective communication across your business- How to exceed your customers' expectations and make them want to come back for more.And finally, I introduce you to the Ripple Effect which means that you've got a sustainable business that's working by itself, simply because you're showing up and doing the best job, to the best of your ability. Resource Links:https://www.iamlucyrennie.com - free downloadable resources, other episodes and free downloadable resourcesJoin my mailing list - https://www.iamlucyrennie.com/podcastBuy my book here - https://go.lrcomms.co.uk/bookI would love to invite you to come and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurposeResources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook