Podcasts about chief digital strategist

Discover the challenges large brands face on the Amazon marketplace and how to navigate this complex landscape with Scott and Aaron Conant, Co-Founder & Chief Digital Strategist at BWG Connect. Aaron shares his journey from corporate executive to building BWG Connect, a key platform for networking and sharing knowledge. Learn how peer-to-peer learning is crucial for overcoming operational hurdles, finding trusted service providers, and adapting traditional business models for Amazon. This episode tackles critical issues affecting brand profitability on Amazon, including rising costs, tariffs, and the growing impact of retail media networks. Aaron also offers insights on how AI tools can boost profitability and explores the debate around Amazon's role as a sales channel versus a marketing powerhouse.   Episode Notes: 02:22 - Aaron Conant Introduction 01:10 - The Genesis of BWG Connect 03:09 - The Dynamics of Networking and Knowledge Sharing 05:43 - Challenges Faced by Large Brands on Amazon 08:51 - The Role of Retail Media and Advertising Technology 17:02 - Navigating Profitability and Unit Economics 21:39 - The Impact of PE and VC Money on Tech Industry 22:11 - BWG Connect as a Resource for Brands and Agencies   Related Post: Why Amazon Vendors Feel Ignored and What They Can Do About It   How to Reach Aaron: LinkedIn: linkedin.com/in/aaronconant Email: aaron@bwgconnect.com   Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

Aaron Conant is the Co-founder and Chief Digital Strategist at BWG Connect, a leading platform for executive strategy and networking sessions. In conjunction with BWG Strategy, BWG Connect has built an exclusive network of over 125,000 senior professionals and hosts over 2,000 virtual and in-person networking events annually. With over a decade of experience in digital commerce, Aaron provides advisory services to brands on Amazon sales strategies, retail media, DTC platform selection, and SEO. Before starting BWG Connect, Aaron was the Head of eCommerce Sales and Business Development at Perrigo and a Research Scientist at Pfizer. He is also the host of The Digital Deep Dive. In this episode… Many brands invest in digital advertising and retail media to drive growth, but understanding when and how to allocate budgets effectively is crucial. Developing a strategic approach to Amazon Ads, logistics, and AI automation can help businesses scale while maintaining profitability. What key insights are industry leaders leveraging to stay ahead in the evolving eCommerce landscape? Five eCommerce and media experts share strategies for maximizing your company's digital footprint. Adam Epstein explains that Amazon Streaming TV ads are most effective for brands that have optimized their sponsored ads and DSP strategies, making them a powerful tool for expanding awareness. Todd Hassenfelt highlights the importance of subscribe and save programs in securing customer loyalty during economic uncertainty, advising that brands allocate their budgets across multiple digital channels. Avi Moskowitz emphasizes that brands don't need hyper-fast shipping — just the ability to set and meet clear delivery expectations. Nate Pinkston and Lauren Livak reveal how misalignment in joint business planning (JBP) between retail media and business teams can create inefficiencies, leading to missed opportunities and budget mismanagement. Kashif Zafar has leveraged AI in DSP, retail media, and programmatic ads. In this special compilation episode of The Digital Deep Dive, host Aaron Conant revisits his most insightful conversations with industry experts. The episode covers key strategies for brands looking to refine their advertising, fulfillment, and automation efforts. With eCommerce continuing to evolve, these experts provide actionable takeaways to help businesses navigate digital growth, optimize ad spend, and enhance the customer experience.

Aaron Conant is Co-founder and Chief Digital Strategist at BWG Connect, a leading platform for executive strategy and networking sessions. He is an e-commerce expert with over a decade of experience in digital commerce, providing advisory services to brands on Amazon sales strategies, retail media, direct consumer platform selection, and SEO. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of over 125,000 senior professionals and hosts over 2,000 virtual and in-person networking events annually. Before starting BWG Connect, Aaron was the Head of eCommerce Sales and Business Development at Perrigo and a research scientist at Pfizer. He is also the host of the Digital Deep Dive Podcast. In this episode… Are you struggling to find profitability in today's saturated e-commerce market? With the constant evolution, rising advertising costs, and the increasing complexity of online retail, businesses are struggling to keep up. But what if there's a way to harness the collective knowledge of industry leaders and cutting-edge tools to skyrocket your success? Aaron Conant, an expert in the e-commerce space, offers a deep dive into his experiences and the solutions to many e-commerce roadblocks. He shares how he pivoted from being a chemist to leading one of the most influential e-commerce networks, emphasizing how a love for experiments and a data-driven mindset fuelled his success. Aaron dispenses advice on how brands can increase profitability and seize underutilized opportunities in online spaces by utilizing forward-thinking tools and strategies. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Aaron Conant, Co-founder and Chief Digital Strategist at BWG Connect, about fostering collaborative learning and growing e-commerce entities. Aaron shares the valuable e-commerce networking opportunities at BWG Connect, its business model and approach to event sponsorship, the key concerns and pain points currently facing e-commerce brands, and the missed opportunities and low-hanging fruit for e-commerce growth.

For the 75th episode of the CIO podcast hosted by Healthcare IT Today, we are joined by Bill Hudson, Chief Digital Strategist at Aidoc and former CIO at INTEGRIS Health and John Muir Health to talk AI! We kick this episode off by discussing the motivation behind his transition from his role as CIO to […]

Guest Name: Cle Andrea Hayden and Lori PelzerGuest Business: Inked Digital Marketing and GirlgobegreatEPISODE SUMMARYIn this episode of Black Businesses Matter, I interview Cle Andrea Hayden, Founder and Chief Digital Strategist of Inked Digital Marketing Agency, and Lori Pelzer, CEO of Girlgobegreat, a Professional and personal development company, and GirlgobegreatAI. The discussion delves into AI, defining it as a technological tool with a focus on data collection algorithms. Cle Andrea sheds light on the digital marketing perspective, viewing AI as a data collection tool that is already widely utilized in the industry. She stresses the significance of considering intergenerational experiences in analyzing and adapting to AI. Lori and Cle Andrea share their initial encounters with AI tools like Chat GPT, highlighting their efficiency and integration into their professional lives. Lori explains as an innovator in the coaching space AI provides her clients with the ability to multiply themselves creating a space for efficiency. The two address the fear surrounding AI for black entrepreneurs. Lori advocates for the use of AI as an equalizer, emphasizing its potential to empower black entrepreneurs. Cle Andrea stresses the need for customized adaptation in black businesses to drive substantial growth. Both offer insights into helping business owners embrace AI as a tool, emphasizing the value of trial and education in the AI adoption process.If you want to learn more about AI and how to incorporate it in your business this is the episode for you! IN THIS EPISODE, I TALK ABOUT…AI How is AI viewed in the digital marketing space?What were their first experiences with AI?How to incorporate AI into your business? How business owners can embrace AI? How to address the fear associated with AI? What brings them joy?Why do black businesses matter?Stream and download the Black Businesses Matter Podcast NOW for FREE on Apple Podcast, Google, Stitcher, Pandora, and Spotify!To connect with Lori Pelzer Follow them on Instagram: https://www.instagram.com/loripelzer/Connect with them on Facebook: https://m.facebook.com/LoripelzerConnect with them on LinkedIn: https://www.linkedin.com/posts/lori-pelzer-86423054To Connect With CleAndea Hayden and Inked Digital Marketing Visit the website: https://www.inkeddigitalagency.com/Follow them on Instagram: https://www.instagram.com/inkeddigitalagy/Connect with them on LinkedIn: http://www.linkedin.com/in/cleandreahaydenTo connect further with me:Visit my website: Thel3agency.comConnect with me on Facebook: www.facebook.com/thel3agencyFollow me on Instagram: https://www.instagram.com/larvettaspeaks/Connect with me on Linkedin: www.linkedin.com/company/thel3agencyBe sure to follow our podcast on Instagram. I can't wait to see you join us and take the pledge of #blackbusinessesmatter

Aaron Conant is the Co-founder and Chief Digital Strategist at BWG Connect, a leading platform for executive strategy and networking sessions. He is also an e-commerce expert with over a decade of experience in digital commerce, providing advisory services to brands on Amazon sales strategies, retail media, direct consumer platform selection, and SEO. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of over 125,000 senior professionals and hosts over 2,000 virtual and in-person networking events annually.  Before starting BWG Connect, Aaron was the Head of eCommerce Sales and Business Development at Perrigo and a Research Scientist at Pfizer. He is also the host of the Digital Deep Dive Podcast.  In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Aaron Conant, the Co-founder and Chief Digital Strategist at BWG Connect, about knowledge-sharing and networking strategies for e-commerce sellers. Aaron shares tips for evaluating event speakers, how to balance family with building a business, and strategies for organizing a business dinner.

On this episode of Digital Marketing Master, Abby interviews Joe Bresler, Chief Digital Strategist for Rockridge Digital. Bresler discusses his consultancy's approach to helping organizations leverage digital marketing and associated technologies to expand into new markets, increase revenue, improve operating efficiencies, and delight users. He also highlights the importance of understanding customers and prospects to provide better service and achieve customer delight.

Today's technologists have to interpret the industry's past, present, and future. At Genpact, Sanjay Srivastava uses data strategy and process design to help businesses make a plan and avoid disruption in the future.As Genpact's Chief Digital Strategist, Sanjay designs and runs thousands of digitally-enabled processes and services. In this episode of the CIO Exchange, Sanjay discusses the ideal mindset of a technologist, the evolving tech ecosystem, and the value of data. He also gives advice on bringing analytics and plans to the board, so your business is set up for success.---------Key Quotes:“The reality is all of our businesses today are one great idea away from complete disruption. And so you gotta be really focused on, what is gonna come through tomorrow that is gonna change my industry? That'll disrupt my ecosystem? Or that might take my business model away? And that requires a very different way of thinking.”“The reality is all of our businesses today are one great idea away from complete disruption, and so you gotta be really focused on what is going to come through tomorrow that is going to change my industry, that'll disrupt my ecosystem, or that might take my business model away. And that requires a very different way of thinking.”“There needs to be a balance, right? You have to be an inside out person to be really effective at a CXO role in a Fortune 500 company. And by that I mean you need to understand the current business. You need to understand your domain. You need to know your stakeholders. You need to be able to champion large shifts in direction and you know, transformation for across the company. And, if you didn't have the credibility, if you didn't have the internal sort of stakeholder support, you couldn't get there. And, to be able to do all of those things, you need to be an insider.”“Today, I can tell you that in terms of results, achieved or outcome driven, data driven projects are probably delivering the highest level of value. And the reason they're doing that is, number one, there's an understanding that this is important.  And number two, the toolkit tree that we have has changed.”---------Time stamps:00:24 How Sanjay became an entrepreneur05:25 Having a conversation with C Level executives08:02 Why you should stay on top of emerging trends10:37 The key to a successful startup13:55 The role of the technologist15:18 The ideal team culture17:20 Having a business-first mindset20:54 Keeping up with the changing industry23:27 The evolution of tech tools25:32 The value of data37:26 How to speak the language of the board43:25 Don't underestimate emerging tech---------Links:GUEST on LinkedIn: https://www.linkedin.com/in/sanjaysrivastava/CIO Exchange on Twitter: https://twitter.com/vmwcioexchangeYadin Porter de León on Twitter: https://twitter.com/porterdeleon [Subscribe to the Podcast] On Apple Podcast: https://podcasts.apple.com/us/podcast/cio-exchange-podcast/id1498290907 For more podcasts, video and in-depth research go to https://www.vmware.com/cio---------Keywords: cio, cio exchange, VMware, innovation, technology, business, AI, board, entrepreneur, AI models, technologist, technology trends, cloud, cloud computing, cloud ecosystem

Pavel hat schon viel erlebt. Vor einigen Jahren baute er Wikimedia zum weltgrößten Wikimedia-Verein auf. Dort arbeitete er sich hoch, quasi vom Ehrenamtlichen zum CEO. Über eine Zwischenstation bei der Open Knowledge Foundation landete er beim Bundesverband Deutscher Stiftung, als Chief Digital Strategist & COO. Sein Ziel: die Chancen der Digitalisierung stärker nutzen - auch für Stiftungen. Seit einem Jahr widmet er sich einer neuen Aufgabe. In einem Video beschreibt er sein Ziel so: "Wir sind die Coalition for Clear Vision. Und wir werden dafür sorgen, dass jeder Mensch auf diesem Planeten bis Ende 2050 ständigen Zugang zu erschwinglichen, qualitativ hochwertigen Augenpflegeleistungen und Brillen hat." Was für eine Aufgabe! Wenn du wissen möchtest, wie man Koalitionen schmiedet, wie Pavel das deutsche "non-profit-land" einschätzt und was er in seiner Zeit beim Bundesverband gelernt hat, dann bist du hier genau richtig. ________________________________________________________ Quellen: https://tccv.org Jimmy Cliff - I Can See Clearly Now - https://www.youtube.com/watch?v=MrHxhQPOO2c ________________________________________________________ Eine Produktion von MAKIKO* für die Viva Equality gemeinnützige UG Gastgeber: Julius Bertram Redaktion: Sarah Seeliger Mitarbeit: Martin Gertz Produktion: MAKIKO*

Todd Van Etten, Chief Digital Strategist at Herald Group, shares the need for better tools to manage advertising campaigns and optimize media mix for maximum impact and provides insights into the challenges and opportunities of digital marketing in today's rapidly changing media landscape.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Our latest podcast guest is here to provide insights on how Styria Media Group is tackling these questions. Niksa is the Chief Digital Strategist at Styria Media Group AG and together with Thomas Steisel, they explore the challenges in the news industry and how they will impact the digital channels of the future.

In this episode, catch host Matt Evered chat with the expert from Political Advertising, Todd Van Etten, Chief Digital Strategist at The Herald Group alongside Nathan Saxman from StackAdapt as they bring to you an insightful conversation about how things are done and what works, when it comes to Political Advertising. 

In this episode of the Business Resilience Series, Sanjay Srivastava, Senior Vice President and Chief Digital Strategist, Genpact talks to Praveen Bhadada, Managing Partner, Zinnov about how digital is changing its face with time. Through innovation, renewed business strategy and a novel approach to talent, digital has the power to transform industries, cultures and business. The role of a CIO has evolved drastically as more and more verticals have adopted technology in their everyday functions. How does this CIO bring a fresh perspective with the correct business context? How does a diverse people strategy contribute to better business model innovations, and optimal outcomes? This podcast episode delves into the deeper nuance of talent, technology, cultures and the role of data. As we see AI take centerstage, Sanjay also tries to unpack the climate problem, and how technology can help solve for some of the roadblocks, in the pursuit to net zero.

In this episode of Becoming with Angelina Watkins, Angelina interviews [insert name}.In this episode of Becoming with Angelina Watkins, Angelina interviews Zhe Scott.In this interview, Zhe shares her journey of being a successful technical marketing and CEO coach. Zhe's is known as the SEO queen, she helps companies dominate their niche online by creating their search engine optimization (SEO). Search engine optimization enhances your website to be able to come up on Google by using keywords or phrases when you're searching for information. Zhe explains using SEO helps position companies to get more clients and revenue without paying for advertising. Zhe's success did not come easy, as with anyone there are always obstacles present to distract you from your purpose. She was married, gave birth to her daughter, and then diagnosed with postpartum depression and that gave birth to a lot of situations and circumstances that made her lose confidence in herself. Zhe began reading a book by Mark Well which helped her with a lot of different challenges she did not know about. This is when she learned she had to change her mindset and not letting other people's view of her discourage or keep her standing still. In addition, Zhe learned to balance all of what was going on around her by learning to spend her time in an effective manner, and it all began with planning her days, months, and year which is when her team doubled in size, clients doubled in size, and so did the numbers. If you want to learn more about Zhe Scott, you can purchase her book Black, Brilliant, and Maybe Bipolar.About Zhe ScottZhe L. Scott, The SEO Queen, is a creative, yet technical marketing & search engine optimization coach who achieves authentic success through building credible, visible, and profitable brands. She is the Chief Digital Strategist for the SEO Services company TSQ Marketing Inc.She has a MIT degree in the science of information technology management and is a sought after digital marketing partner who procures tangible results for client companies. Zhe brings an artistic and strategic perspective to all marketing campaigns. She gives visibility to her client's brand(s) through the application of her wisdom and technical expertise from 20+ years' experience building websites and employing the marketing fundamentals critical to her success. She has built over 200 digital marketing campaigns in various niches, sectors, and industries worldwide all within in the past 5+ years. Zhe serves her client's needs with an extensive knowledge-base including Web Development, Web Master, Web Application Development, SEO, SEM, Link Building, Amazon SEO, Technical SEO, WordPress SEO, Shopify SEO, PPC, Social Media Marketing, Email Marketing, Marketing Automation and beyond.Zhelinrentice L. Scott, is THE SEO QUEEN, and she looks forward to bringing added value to all facets of your marketing and SEO needs.Episode Outline[00:00] A sneak peak into the episode[00:35] Music intro[0:42] Free case study[01:18] Introduction[03:05] Who is Zhe Scott[05:06] Family legacy[08:09] Going to an elite college[12:33] Accomplished violinist[16:35] Choosing between passions[21:23] It takes a team[24:55] Being a business owner[25:48] Hiring a coach[33:29] Why does the SEO Queen run ads[36:47] Why a mindset coach[39:16] Postpartum depression[41:27] Shocking situation[43:41] Not listening to your intuition[51:52] What the SEO Queen can do for you[57:37] Golden nuggetWhere you are is not where you have to be. Your past does not define you, YOU define you.-----------------------------------------------------------FOLLOW THE HOSTFollow Angelina Watkins on IG: https://www.instagram.com/becomingangelinawatkins/Follow Angelina Watkins on FB: https://www.facebook.com/Becoming2Being------------------------------------------------------------SIGNATURE COURSEFinding purpose and creating the life you desire: www.queensformation.com------------------------------------------------------------PODCAST MUSICIntro/Outro Music Title: So MagnificentArtist: IG @ https://www.instagram.com/cgreenblues/------------------------------------------------------------PODCAST GUESTGuest: Zhe ScottWebsite: www.seoqueen.comIG: http://instagram.com/theseoqueenBook: Black, Brilliant, and Maybe Bipolar (blackbrilliantandmaybebipolar.com)

Today's businesses require a diverse set of marketing disciplines to be truly effective. However, getting all of them and their practitioners to play nicely together can sometimes be a challenge. Have you encountered this yourself?Whether you have or not, check out this episode of the podcast as Jamie interviews Faheem Dayala, Chief Digital Strategist at Shayr Digital. They get into some of the pitfalls today's marketers face, the necessity of setting relevant KPIs and data tracking, and what happens when data is scrutinized for its own sake, a case of paralysis by analysis.

Krystal Glass is the Co-Founder, PR & Messaging Strategist of Black Creative Group. Krystal helps clients achieve concrete results through effective brand storytelling and PR exposure. With more than 11 years of experience creating marketing and messaging strategies, Krystal Glass has a track record of helping clients hone their message and secure high visibility PR. Mike Utaegbulam is the Co-Founder, Chief Digital Strategist of Black Creative Group. Mike oversees the strategic direction of all digital products, including website development, social media marketing, and online advertising. With more than than 14 years in the creative industry, Mike brings a wealth of experience from his roles in non-profit, higher education, and healthcare. Contact Black Creative Group: https://www.linkedin.com/in/utaegbulam/ https://www.linkedin.com/in/thekrystalglass/ https://blackcreativegroup.com/ Contact AAMA: Website: https://www.aa-ma.org LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Merchandise: https://marketing-for-the-culture.creator-spring.com/  

To say Amilya Antonetti is an inspiration for every entrepreneur is an understatement on so many levels because wait until you hear what this amazing woman has accomplished!! All thanks to some more divine myrony, Alysha connected with Amilya through Clubhouse which they share that fun myronic story but when Alysha asked Amilya if she would be a guest, she had no idea to the level of Amilya's business accumen which when you hear Amilya's story your jaw will definitely drop like Alysha's did!! Amilya's latest business venture has been creating Genius Key which she is so passionate about because as a highly respected human behavior expert, her proprietary personality test helps us discover and unlock the genius within ourselves. Amilya just recently had a huge launch for Genius Key so Alysha is beyond honored to have had the chance to to hear Amilya's unbelievable story about her past business successes and her new brand because after you hear Amilya's track record there is no doubt in Alysha's mind this incredible tool will be known globally very soon!! So if you want to take the test yourself go to https:www.geniuskey.com where you can be one of the 30k+ that have already discovered theirs including Alysha :)Small Disclaimer...Alysha's sound had issues that day that was not discovered until later so apologize for it sounding a little grainy!! Thankfully Amilya's sound is perfect so promise the nuggets of wisdom & advice Amilya shares is well worth it!!About the Guest: (bio, personal links, resource links)Amilya Antonetti is a highly sought after human behavior and conflict resolution expert and interim Csuite executive. She has helped companies innovate, manage turnarounds, and set strategy for someof the most high-profile clients in the music, sports and entertainment industries.Her national popularity spans a series of successes from selling her 1st company in the late1980's, to successfully founding Soapworks™ one of the fastest growing, privately ownedhousehold product companies in North America. She eventually sold the company to aleading consumer packaged goods company with annual sales of $200M.Amilya has worked with businesses such as: Sharper Image, George Foreman Grill, Yummyfashion, Ninja blender, Cold Stone Creamery, Happy Napper, Kiddie Gym, Listerine Strips,Dermafina, QVC Roadshow, NBA All Stars, gymGo, Eff Creative Group, EntrepreneurElevator Pitch and Myos.She has worked on the foundational implementations of IBM Watson and Blockchain in thehealth care, marijuana, precious gems, and crypto industries. She has developed newrevenue streams for celebrities such as Mike Tyson, Montel Williams and Billy Mays. She alsoadvised on network, telco and OTT new market development. Most recently Amilya served asthe Chief Digital Strategist and CMO for Steve Harvey and his business interests.Through her career she's managed over 49,000 people in the USA and around the globe. Herability to maximize human capital beyond biases to focus on the holistic abilities of people frombaby boomers, Gen X, Y, and Z and the fast approaching Generation Alpha unites people withadvanced technologies setting up organizations to succeed from within using their greatestasset: their people.Her "in the trenches" experience, deep insights on the impact of the digital and virtualrevolution and her work ethic make her an invaluable asset to those who want to succeedin today's fast, competitive landscape.Some of Amilya's awards include;Nominated (2x) Ernst & Young's “Entrepreneur of The Year”, Fastest Under Forty, KauffmanFoundation Entrepreneur Award, Grew (7) clients onto Inc's. 500 list, She's been recognized(3x) "Best Places to Work”, Women's Economic Forum “Woman of the Decade” 2018...

Zhe L. Scott, The SEO Queen, is a creative, yet technical marketing & search engine optimization coach who achieves authentic success through building credible, visible, and profitable brands.  She is the Chief Digital Strategist for the Seo Services company TSQ Marketing Inc. With an MIT degree in the science of information technology management, Zhe is a sought after digital marketing partner who procures tangible results for client companies. Wins on Key Performance Indicators (KPIs) are transparently tracked, monitored, and evaluated. Return on Investment is always considered when any digital marketing strategy is crafted. Zhe not only has her finger on the pulse of today’s ever shifting tech scene, but also offers a credible track record. She has 20+ years experience in business development and entrepreneurial experience. An acclaimed violinist, Zhe brings an artistic and strategic perspective to all marketing campaigns. She gives visibility to her client’s brand(s) through the application of her wisdom and technical expertise from 20+ years experience building websites, and employing the marketing fundamentals critical to her success in building over 200 digital marketing campaigns in various niches, sectors, and industries worldwide all within in the past 5+ years. Zhe serves her client’s needs with an extensive knowledge-base including Web Development, Web Master, Web Application Development, SEO, SEM, Link Building, Amazon SEO, Technical SEO, WordPress SEO, Shopify SEO, PPC, Social Media Marketing, Email Marketing, Marketing Automation and beyond. Unique value is not one size fits all.  Zhelinrentice guides individuals and businesses to find clarity, confidence and certainty in what authentic success means to them within the constraints of their budget and deadlines. Zhe’s efforts have generated millions of dollars in revenue cumulatively for clients. Utilizing her business development skill set she also built a recurring book of business worth over $500K for a Michigan based Digital Marketing Agency in two years.  Zhelinrentice L. Scott, is THE SEO QUEEN, and she looks forward to bringing added value to all facets of your marketing and SEO needs. On this Episode: On this episode of Sell Without Selling, Stacey welcomes SEO marketing specialist Zhe L. Scott to the show. The two discuss Zhe's early days at MIT, how she wasn't fulfilled in her corporate job, and the life events that led to building a successful business. Key Takeaways: Don't be afraid to ask questions Keep learning. Keep upleveling your skillset. Your approach to networking is as essential as networking itself. Tweetable Quote: "The business owner will work 80 hours a week to avoid a 40 hour job." -Stacey O'Byrne "MIT helped me be fearless when facing anything." -Zhe Scott "People see the success, but Building my first business was a grind. I rarely slept. I talked to people around the world around the clock. It was a lot of time." -Zhe Scott Zhe L. Scott: Connect with and find out more about Zhe: https://www.theseoqueen.net/ (theSEOqueen) Resources: Instagram: @pivotpointadvantage Schedule a 15 minute call with Stacey:http://pivotpointadvantage.com/talktostacey ( http://pivotpointadvantage.com/talktostacey) If you’re ready to take yourself and your business to the next level and are interested in a coaching program that will get you there check out:http://pivotpointadvantage.com/iwantsuccess ( http://pivotpointadvantage.com/iwantsuccess)  Join an interactive environment to help you build the success you’ve always wanted with other like-minded, success-driven entrepreneurs, business owners, and sales professionals:https://facebook.com/groups/sellwithoutselling ( https://facebook.com/groups/sellwithoutselling)  

Zhe L. Scott, The SEO Queen, is a creative, yet technical marketing & search engine optimization coach who achieves authentic success through building credible, visible, and profitable brands. She is the Chief Digital Strategist for the Seo Services company TSQ Marketing Inc.With an MIT degree in the science of information technology management, Zhe is a sought after digital marketing partner who procures tangible results for client companies. Wins on Key Performance Indicators (KPIs) are transparently tracked, monitored, and evaluated. Return on Investment is always considered when any digital marketing strategy is crafted.Zhe not only has her finger on the pulse of today’s ever shifting tech scene, but also offers a credible track record. She has 20+ years experience in business development and entrepreneurial experience.An acclaimed violinist, Zhe brings an artistic and strategic perspective to all marketing campaigns. She gives visibility to her client’s brand(s) through the application of her wisdom and technical expertise from 20+ years experience building websites, and employing the marketing fundamentals critical to her success in building over 200 digital marketing campaigns in various niches, sectors, and industries worldwide all within in the past 5+ years. Zhe serves her client’s needs with an extensive knowledge-base including Web Development, Web Master, Web Application Development, SEO, SEM, Link Building, Amazon SEO, Technical SEO, WordPress SEO, Shopify SEO, PPC, Social Media Marketing, Email Marketing, Marketing Automation and beyond.Unique value is not one size fits all. Zhelinrentice guides individuals and businesses to find clarity, confidence and certainty in what authentic success means to them within the constraints of their budget and deadlines. Zhe’s efforts have generated millions of dollars in revenue cumulatively for clients. Utilizing her business development skill set she also built a recurring book of business worth over $500K for a Michigan based Digital Marketing Agency in two years. Zhelinrentice L. Scott, is THE SEO QUEEN, and she looks forward to bringing added value to all facets of your marketing and SEO needs.

On this week's episode, Ashley interviews Elijah Litscher - the Founder, President and Chief Digital Strategist at The Loop Marketing.If you would like to be a guest on the show, head to ashleysterling.com/contact and get in touch!

Guest Name : Roddy Martin, Chief Digital Strategist at Tracelink Language : English, Publication date: Aug, 21. 2020 Roddy Martin is a Chief digital strategist at Tracelink where he brings more than 36 years of experience in engineering, manufacturing, supply chain, operations, technology and digital transformation. Prior to this role, he has worked for several a leading global companies such as :Global SCM Cloud Product Marketing Oracle, SME SCM Transformation Projects ; Zinata Inc., (Retired) Partner / Managing Director Accenture SCM Strategy, SVP AMR Research / Gartner - Global SC Research, Best Practices and Benchmarking, Trusted SC Advisor to Leading Global Chief SC Officers, and others. Roddy is also known as an independent thought leader, coach and mentor. About Tracelink: is the leading digital platform company for the life science supply chain, bringing hundreds of thousands of pharmaceutical and healthcare organizations together for the greater good of the patient. TraceLink's digital solutions bring the precision, agility and visibility necessary for all members of the pharmaceutical ecosystem to thrive in a world where unplanned events and business disruptions are the "next normal." In today's episode, we cover the topic on "Why supply chain network operating models need new digital technology platforms" where our discussion focuses on: What's driving supply chain transformation, How does the transformation help company to improve their end-to-end supply chain's visibility ?, How platforms transform and what's capability ? Connect him on Linkedin: https://www.linkedin.com/in/roddymartin/ --- Send in a voice message: https://anchor.fm/bicarasupplychain/message

“Technology now seems to be intertwined very closely with politics. Growing up as a software developer I never expected this day would come, but here we are, it's 2020 and we’re talking about how technology should be policing the president of the United States on Twitter” This is a conversation with Swathi Young. Swathi is the CTO at Integrity Management Services Inc., a healthcare services company. She is the Washington DC Ambassador for Women in AI, an international non-profit organization whose goal is to increase diversity in the field of AI. In this episode, Swathi talks about the challenges of building ethical AI frameworks for the US Government that support both regulation and innovation. I asked her if it’s possible to prevent technological developments moving overseas when local legislation gets too stringent and whether Chinese developments affect US thinking on AI regulation.

Is your supply chain agile enough to withstand the next disruption? In this episode, we speak with Roddy Martin, Chief Digital Strategist at Tracelink to discuss the path to creating an integrative and agile supply chain for the future. We talk about the role of the CSCO in a new post-COVID world and how these leaders are fundamental in building a resilient business.

LeapFrog Systems' Chief Digital Strategist, Leigh Heyman, dives into what it takes to get started with digital transformation.

In this episode of IoT Time Podcast, Ken Briodagh, editorial director at IoT Evolution (iotevolutionworld.com), sits down with Roddy Martin (linkedin.com/in/roddymartin, rmartin[at]tracelink[dot]com), Chief Digital Strategist, TraceLink (tracelink.com), to talk about IoT in the Cold Chain and the Supply Chain with reference to Healthcare, Agriculture, BioScience and anywhere else we could think of. Don't forget to subscribe! To become a sponsor of IoT Time, please email kbriodagh@tmcnet.com or tweet @KenBriodagh. Visit IoTEvolutionExpo.com for updates and to register for the IoT Evolution Expo 2020: The Thinking IoT Arrives! Please check out "IoT Time: Evolving Trends in the Internet of Things," a book by Ken Briodagh about the ongoing influences shaping the IoT. To get a copy, it is available on Amazon for $14.99 (a.co/d/8neDtlu).

Mikhail Fedorov, Chief Digital Strategist for Vladimir Zelensky, joins the podcast to discuss digital campaigning ahead of the 2019 Ukrainian Presidential Elections. We discuss how Zelensky, the election's frontrunner, is using tools like Facebook, YouTube, and Telegram to grow a support base and coordinate volunteers' canvassing efforts. We also talk about bots, trolls, and fake news in Ukraine ahead of the election, and how the Zelensky campaign is working to avoid information pollution on their online channels. Be sure to check out the podcast's Facebook, Twitter, and YouTube channels!

Summary: Mike Liddy is the Chief Digital Strategist, Creative Director, and Producer at Choptank. Choptank works with companies ranging in size from Fortune 500 to mid-size, while also doing pro-bono work for causes they’re passionate about. They specialize in creating powerful and memorable digital marketing strategies for their clients. In this interview, Mike takes us …

Ingrid Riley is a trailblazer in the field of tech. An Award-winning Blogger, she is the founder of Silicon Caribe and Co-Founder and Chief Digital Strategist at getCONNECTID. She is also the leading lady behind many Meetups+ Pitch events, 3 Caribbean Tech Conferences, 3 Caribbean-wide Hackathons, a few Mobile App Competitions, Online Twitter Chats and  Startup Weekends. #PeakPerformers, @IngridRiley shares her awesome journey on #TEY #Podcast today!Click To Tweet Show Notes: If you were really hungry and really, really sleepy and you had to choose only one, which would you choose? Would it be sleep or would it food? I'll definitely do the food. Because the food would probably help me to sleep better because you can't really sleep well if you're hungry if your belly is like rumbling. Who is Ingrid Riley? Just somebody who is curious, love to experiment, love to get to know people, love to read, love to observe individuals, love to travel. I definitely have a thing for travelling. If I don't travel, my skin starts to itch. So now, let's get a little digital. How were you able to get started in this somewhat predominantly male-oriented field? I never thought that would—I have no other intention just to simply follow what I was curious and passionate about. I was an investigative journalist. And when I kind of reached as far as I could and having been surrounded by technology. And I just kind of fell in love and fell really hard. Coming from that thought tradition and media background, I was looking at online media. Because of all of that exposure, I started my first company, which was called Maverik Media.  What were some of the bumps in the road that you encountered? I'll choose one from the early days. Because I had this internet guide, it was my then business partner, I said, “Hey, I don't know how to do this. Can you help me? Let's put it together.” Because of that, she was also part of Maverick Media and we like doing things like email, newsletters or stuff that we are learning and sending out to people that we knew. We were recruited by this American dot-com called HomeView.com And so we put Maverick Media on ice to go and join this team in the hope of, you know, the whole thing of you joining a team. You get shares. We're going to go IPO, you know, instant millionaire, right? The dot-com bubble popped. I led myself to be fired and went back to Maverick Media afterwards. The thing that I learned from that is never put your own company on hold to go and work for somebody else unless you were at the centre of negotiating and really negotiate terms that are actually really good for you. I think we're just kind of happy to be there, happy to learn, happy to be part of this thing without actually thinking about the business aspect of it carefully and recognise when a shark comes and knock on your door. Don't put your company on the ice. Learn how to negotiate better. Don't do things that are against your value system because it's always going to come and bite you. The second lesson I've learned recently is in this whole process of being involved in kick-starting the Jamaican tech entrepreneurship and startup ecosystem here and the Caribbean as well, I learnt to say no and always take care of myself. How important is it for entrepreneurs and even persons who are considering entering entrepreneurship to follow their instinct? It is the number one thing. It comes down to trusting yourself as an entrepreneur who tends to see things differently, tends to see things before others. Well, let's look at the flipside note, alright? When you create a product or a service or whatever it is, you become so intimately attached to it and you take it too personal to the extent that you refuse to listen to others. I know what is best for me. That's the flipside. What do you say to that? No. I believe that there's always value in that—success always leaves clues. If you see somebody,

First up is Steve Lehto, author of "Preston Tucker and His Battle to Build the Car of Tomorrow."  With a dream to shake up the auto industry, hear the story of what went wrong and why the production of such an innovative car got killed. In the second half of the show host Dave Robertson talks to Tom Cochran, Chief Digital Strategist at Acquia, who previously served as the Deputy Assistant Secretary at the U.S. Department of State and Director of Digital Technology at the White House.  They discuss how easy (or difficult) it is to innovate at the government level.

If you own any kind of business, you already know the importance of receiving customer reviews. For better or worse, it’s a way to gauge if you’re providing the kind of service your customers are expecting. Even more important, they can dictate whether a potential customer even decides to give your business a try just based on other’s opinions of you. So the challenge now becomes getting those customers who had positive experiences with you to leave an online review. But how do you actually go about it and is there a “polite” way to do this? And what do you do if you receive a negative review? The goal now is to develop a review strategy, take control of your reviewing platforms, encourage your customers to leave reviews and turn them into your brand ambassadors. Jason Baumann is the Chief Digital Strategist at Boxless Media, inventor of ReviCards and expert on online reviews. His passion for and understanding of the importance of online reviews has helped businesses grow using digital and social media while also encouraging them to embrace the online reviewing process. http://www.agentsofchangecon.com/podcasts/137

Ep 155 features Vincent Harris, the CEO of Harris Media and Chief Digital Strategist for Senator Rand Paul. Listen as Nathan and Vincent discuss the Harris Media’s online services and how it relates to political strategy. 3 Key Points: As media choices become more and more fragmented, it’s become important to observe which online platforms can maximize a politician’s voice. (Reddit, Snapchat, Facebook) Most online funding for political campaigns come through online email solicitations. It pays to have more patience in one’s professional and personal life – and also to stress less about the little things. BioVincent Harris is CEO of Harris Media and Chief Digital Strategist for Senator Rand Paul. Previously he has worked on the digital side of three Presidential races, having run all online operations for Texas Governor Rick Perry and Speaker Newt Gingrich’s 2012 campaigns. In 2014 Vincent was hired by Israeli Prime Minister Benjamin Netanyahu to oversee the digital operations for his Likud party’s successful campaign. Vincent spent over three years working with Ted Cruz, whom many have credited his successful use of the web as part of his incredible underdog win. Under Vincent’s watch, the nationally acclaimed firm, Harris Media, has grown into a successful company with over 20 employees proudly headquartered in Austin, Texas. Vincent is a strong believer in the power of the internet as a tool to influence the public arena, and his firm’s successes have been noted in numerous publications and news outlets. His expertise stretches from practical application into academia where he is working towards a PhD at the University of Texas and is blessed to be guest faculty at Baylor University. He was named the youngest “Rising Star” in Politics by Campaigns & Elections Magazine and was recently profiled in Bloomberg, where he was dubbed “The Man Who Invented the Republican Internet.” Time Stamped Show Notes: 01:00 – Nathan’s introduction to today’s show 01:38 – Vincent joins the show 01:48 – Vincent’s been working in politics since the age of 14, volunteering locally and building websites. 02:50 – At Harris Media, Vincent’s team manages digital communication for his clients by building websites, maintaining social media, and creating videos. 03:45 – As media platforms increase every day, reaching an audience is now dependent on new online trends and websites such as Snapchat and Reddit. Vincent watches these trends to most effectively reach audience members for his clients. 05:19 – Vincent’s firm has found that applications like Heyo are useful for getting emails. 06:13 – Roughly ten percent of Rand Paul’s online fundraising came from his online store which Harris Media maintains. 06:32 – In order to increase sales, Vincent’s firm allowed customers of Rand Paul’s online store to vote on which products they wanted on sale. 07:43 – According to Vincent, most political campaigns raise their money through online email solicitations. 08:30 – Rand Paul’s raised a little south of 10 million dollars through online means in the past 12 months for his campaigns. 09:27 – Harris Media makes money through online services for clients who usually pay them a monthly retainer. The company was started in Vincent’s dorm room in college and currently has about 35 employees. 10:37 – Vincent’s clients pay a range from 4K to 15K a month. The firm has about 15 clients. 11:22 – Although Harris Media is a conservative/libertarian agency – their clients are not necessarily politically affiliated. 12:50 – Vincent talks about a full day live stream for Rand Paul. 15:06 – Vincent believes that Trump is too brash with his political statements. 16:58 – Famous Five Resources Mentioned: Growth Geeks – The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects Too Conservative – Blog Vincent started in High School Harris Media – Vincent’s Website mobile app Wikipedia – More information on Vincent Mark Zuckerberg – CEO Vincent keeps up with Love Works – Book Vincent stands by Over App – One of Vincent’s favorite tools Perfect Video – Another of Vincent’s online tools Famous 5 Favorite Book?—Love Works by Joel Manby What CEO do you follow?— Mark Zuckerberg What is your favorite online tool?— OverApp and Perfect Video Do you get 8 hours of sleep?— Most nights, yes. If you could let your 20 year old self know one thing, what would it be?—Be more trusting of God, stress less about the little things. And also to have more patience in his professional and personal life. Credits Show Notes provided by Mallard Creatives Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop The Top is FOR YOU if you are: A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4) STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7) An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1) The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14). Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.   Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

Brian Fanzo, Chief Digital Strategist at BroadSuite, joins the Social Pros Podcast this week to discuss the pros and cons of live streaming in terms of branding and copyright legality. He also give us his take on Periscope vs. Meerkat. Read the highlights: 

Steve Rogers, the Director of the IBM Center for Applied Insights, chats with Brian Fanzo, Chief Digital Strategist at Broadsuite and a social technology evangelist, about the importance of social business, employee advocacy and collaboration. Listen to learn how social platforms are replacing the golf course and how social can turn a handshake into a hug.

Brian Fanzo, Partner and Chief Digital Strategist at BroadSuite, joins the 

Brian Fanzo is the Partner and Chief Digital Strategist at Broadsuite helping enterprise technology companies utilize new technology such as Social, Mobile, Analytics and Cloud Computing to be more productive and become more involved in their communities as a social business!  Brian has 10+ years experience managing, deploying and training enterprises and small business on technology solutions ranging from cyber security, community management, internal collaboration, digital marketing, video conferencing and social business.  As a technology and social business strategist, he has presented at numerous technology conferences as well as quarterly presentations for the Federal Government Joint Chiefs of Staff as well as on-site in Iraq and Afghanistan for the United States Army. As a successful leader in enterprise software deployment, digital training development and community management, he has the unique ability to relate and lead teams of technology subject matter experts to execute on comprehensive business strategies utilizing analytics to prove ROI.  Brian is also the co-host of the smactalk-live (Social, Mobile, Analytics, Cloud), a Hangout On Air (video) and podcast, that have discussions around social, mobile, analytics and cloud with Daniel Newman, founder of Broadsuite. Website: www.isocialfanz.com Twitter: @isocialfanz Google: +Brian Fanzo SMACTalk: www.smactalklive.libsyn.com/podcast  

I get the same question over and over at the many, many events that I speak at each year. People are always wondering how they can possibly create all this content around what they're doing without having someone steal their "secret sauce." And I tell them the same thing every time: The sauce that you think is secret isn't actually secret. Your competitors already know what you're doing and how you're doing it. And your potential clients or prospects aren't going to steal your thunder just by reading a blog post or another piece of content that you've created. Just because you have a list of ingredients, it doesn't mean that you're a chef.Stop worrying about giving away information and just give away information that your customers and clients want. It will work.SUBSCRIBE: https://www.youtube.com/jaybaer00SPROUT SOCIAL SHOUT OUTToday's Sprout Social shout out goes to Brian Fanzo (http://twitter.com/iSocialFanz), Chief Digital Strategist at Broadsuite in Phoenix, AZ. Check out Brian on social media for his smart ideas on marketing and strategy.OUR SPONSORSCandidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.ABOUT JAY TODAYJay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

As organizations ask people to collaborate more and more across virtual teams both internally and externally, many of us find ourselves reporting to lots of different people. On today’s show, how to balance it all and focus in the right places, when working with multiple bosses. Guest: Eric Ruckle, Chief Digital Strategist at Adbay It’s not about me, but about the project. Book recommendation: The Startup of You by Reid Hoffman* Book recommendation: So Good They Can’t Ignore You by Cal Newport* What’s one attitude change you can make that will help you work with multiple bosses? Feedback On this topic: http://coachingforleaders.com/140 Comments, questions, or feedback: http://coachingforleaders.com/feedback (949) 38-LEARN Episode #141 (next week) is an all Q&A show. Submit your questions at http://coachingforleaders.com/speak Thank you to Roger D, Kristin Espinar, Steve Seiller, Jessica Wray, Tanya Muldrow, Andy Scheer, Matthew Opuda, Anders Moeller, Gary Thompson, Jeff Luckett, Eric Perreault, Michelle Snelling, Darryl Pitt, Laura Jasso, John Kufer, Chris Hindson, Klaus Haasis, Jeff Festa, Irma Kikvidze, Daniel Mansdoerfer, Michael Laibe, Ewa Chrominska, Michaela Lawrence Jeffery, Greta Knight, Diana Tanaka, Thomas Toeller, and Amber Sterling for subscribing to my weekly update this past week. A special thank you also Merlin, Phil, and Pete for your kind reviews on iTunes. If you would like to write a review as well, please visit http://coachingforleaders.com/itunes (for iTunes) or http://coachingforleaders.com/stitcher (for Stitcher).

As organizations ask people to collaborate more and more across virtual teams both internally and externally, many of us find ourselves reporting to lots of different people. On today’s show, how to balance it all and focus in the right places, when working with multiple bosses. Guest: Eric Ruckle, Chief Digital Strategist at Adbay It’s not about me, but about the project. Book recommendation: The Startup of You by Reid Hoffman* Book recommendation: So Good They Can’t Ignore You by Cal Newport* What’s one attitude change you can make that will help you work with multiple bosses? Feedback On this topic: http://coachingforleaders.com/140 Comments, questions, or feedback: http://coachingforleaders.com/feedback (949) 38-LEARN Episode #141 (next week) is an all Q&A show. Submit your questions at http://coachingforleaders.com/speak Thank you to Roger D, Kristin Espinar, Steve Seiller, Jessica Wray, Tanya Muldrow, Andy Scheer, Matthew Opuda, Anders Moeller, Gary Thompson, Jeff Luckett, Eric Perreault, Michelle Snelling, Darryl Pitt, Laura Jasso, John Kufer, Chris Hindson, Klaus Haasis, Jeff Festa, Irma Kikvidze, Daniel Mansdoerfer, Michael Laibe, Ewa Chrominska, Michaela Lawrence Jeffery, Greta Knight, Diana Tanaka, Thomas Toeller, and Amber Sterling for subscribing to my weekly update this past week. A special thank you also Merlin, Phil, and Pete for your kind reviews on iTunes. If you would like to write a review as well, please visit http://coachingforleaders.com/itunes (for iTunes) or http://coachingforleaders.com/stitcher (for Stitcher).

Rob Lawson, CEO and Chief Digital Strategist at iQuantum, weights in on the debate surrounding social media outsourcing. Find out why Rob believes that in certain circumstances and for certain organisations outsourcing is the way to go. Episode #10 – Host: Tim Martin Subscribe via iTunes Subscribe via Stitcher Shownotes Rob Lawson on LinkedIn iQuantum  website, Facebook, … Continue reading #10 Rob Lawson on Social Media Outsourcing →