Podcasts about permobil

In this episode of Wheelchair Nerds, we dive deep into the world of product development with Dan Debrah, Vice President of Research and Development at Permobil. Join us as we explore the journey from concept to creation, uncovering how Dan and his team generate ideas, gather invaluable market research, and navigate the challenges of bringing products to life. 

Have you ever wanted to tell your child’s therapist *exactly* how you feel about therapy homework? Or remind them just how many other therapy appointments you have scheduled this week. Or maybe just explain to them that... you want to be mom, not play the role of therapist today. In today’s episode, I’m joined with guest and fellow disability parent Alex Farha to go through all the things that parents from this community wish they could say to their child’s therapists. We cover all kinds of topics, but at the end of the day, I think we mostly just want to remind therapists that our disabled and medically complex kids are children too, and whatever therapy activities they are expected to do should account for that. This episode was so cathartic to record with Alex, and I think every parent who has ever had a child in therapy is going be nodding their head the whole time. Also, huge thank you to our sponsor Permobil for their wide array of mobility devices and their support of this community! Links: Join The Rare Life newsletter and never miss an update! Fill out the application for our final board seat! Visit the Permobil website to learn more about their mobility products! Listen to Ep 126 on when to scale back therapies. Listen to Ep 4 on how we are NOT our child’s therapist. Connect with Alex on Instagram @al.farha_! Follow us on Instagram @the_rare_life! Donate to the podcast or Contact me about sponsoring an episode. Fill out our contact form to get a reminder about upcoming discussion meetings and the Skype link to join! Follow the Facebook page. Join the Facebook group Parents of Children with Rare Conditions. Access the transcript on the website here. And if you love this podcast, please leave us a rating or review in your favorite podcast app!

Nyheterna Radio 15:00

In this episode of Wheelchair Nerds, we're joined by Bobby Brown, a clinical psychologist and end user, and Kara Kopplin, Director of Regulatory Science for Permobil to discuss how science meets application in wheelchair cushion design. Bobby shares his personal journey of discovering the immense importance of selecting the perfect cushion for his needs, while Kara provides valuable insights into the rich history of ROHO and the underlying principles that drive their innovative designs.

Get some insight on clinical research, as talk white papers in general and deep dive into the updated Standing White Paper from Permobil. Highlights include new additions to the white paper, survey results from a wide variety of power wheelchair end users, and what motion sensor graphics can tell us about body position before and after the standing sequence. 

Check out the very special bonus episode of Wheelchair Nerds featuring some Permobil team members who were at ISS, giving you an exclusive look at what was happening in the Permobil booth. And that's not all - our team members also tease a few new Permobil products that we're excited to share with you.

When selecting an alternative drive control, finding the right match based on an individual's unique goals and abilities is key to a successful outcome. This podcast highlights consumer and clinical perspectives on alternative drive control selection.Whether the priority is the need for enhanced control during driving, unique mounting options, consistent switch access, or technology integration, Permobil power wheelchairs are compatible with many different types of alternative drive controls emphasizing the importance of choice and adaptability.Key features of the newly updated Permobil Total Control Head Array and the ASL FUSION Proportional and Digital Head Array, now available on Permobil M & F-series Corpus and Corpus VS models, are also discussed.

Standing as a therapy intervention has been broadly recognized as an effective method providing clinical outcomes and improvement of functions. Power standing wheelchairs offer great means for extending these outcomes to the domestic and community situation, adding additional functionality and also psychosocial outcomes. Permobil, with over 44 years of experience innovating and manufacturing standing power wheelchairs, has published a new white paper examining these benefits thanks to the efforts of a global clinical education and research team. The in-depth report looks at why users should have access to a power standing wheelchair to not only minimize the health risks of sitting, but to improve their overall health, performance of activities of daily living, social interactions, and mental well-being.

Host Jackie Loeshelle, PT, DPT is joined by Jennith Bernstein, PT, DPT, ATP/SMS of the Assistive Technology/Seated and Wheeled Mobility SIG to discuss wheelchair prescription for the neurologic population and the important role physical therapists have in this process. Disclosure: Dr. Bernstein is a Clinical Affairs Manager for Permobil. Resources on this topic are listed below: Sample seating and mobility evaluation: Seating/Mobility Evaluation (methodistonline.org) Permobil LMN generator: LMN Login (permobillmn.com) RESNA position papers: RESNA > Resources > Position Papers and Service Provision Guidelines Textbook: Seating and Wheeled Mobility textbook by Lange & Minkel: Seating and Wheeled Mobility: A Clinical Resource Guide (healio.com) Continuing education, CEUs:  Through APTA 10-course series for beginners, free for members and non-members, provided through Clinician Task Force and APTA AT/SWM SIG  Academy of Neurologic Physical Therapy Education Center: Interactive Courses (anpteducationcenter.org) Continuing education previously recorded webinars from International Seating Symposium: RSTCE: On-Demand Webinars (pitt.edu) The information in this podcast is meant for the benefits of physical therapists. It is not meant for personal medical diagnosis and or treatment. Individuals should always consult an appropriate medical practitioner with questions. Please send comments or questions on this podcast to the Stroke SIG at strokesig@gmail.com The Stroke Special Interest Group and Assistive Technology/Seating and Wheeled Mobility Special Interest Group are part of the Academy ofNeurologic Physical Therapy - www.neuropt.org.

Anna has over 20 years in experience across marketing, finance, innovation, technology and management, with a professional background of top management positions across major start-ups & listed companies. Anna is now on the board of several companies including Permobil, Nordnet, but her main role nowadays is being CEO of Kivra. If you are based in Sweden already, you have most likely already heard of Kivra. If you haven't; Kivra is a service which allows you to collect letters, receipts, and other important items to document digitally. It's secure, easily-accessible and better for the environment. One interesting fact about Anna is that she was born is China and can speak fluent Mandarin! Unfortunately, I cannot – so today's interview will be in English instead! We came to meet Anna through one of the Engineering Managers at Kivra, where we've since discussed her passions & what drives her in her work/industry.

I P4 Jönköping Sveriges Radio hör du lokala nyheter, sport och kultur från Jönköpings län - Jönköping, Habo, Mullsjö, Aneby, Eksjö, Nässjö, Sävsjö, Tranås, Vetlanda, Gnosjö, Gislaved, Vaggeryd, Värnamo.

Host: Dr. Mary Goldberg, Co-Director of the IMPACT Center at the University of PittsburghGuests: Karin Leire, Vice President of Research and Innovation at Permobil; Dr. Laura Rice, Associate Professor at the University of Illinois, Associate Director of the Center on Health, Aging, and Disability, and Interim Director of Master of Public Health and Master of Health Administration Programs; and Dr. Shantha Sarangapani, Founder & CEO of ICET Inc., a growing contract R&D company aggressively developing new ideas, concepts and technologies in the areas of biomedicine, energy, and environment.Karin Leire | LinkedInDr. Laura Rice | Lab Website, LinkedInDr. Shantha Sarangapani | ICET Inc Website, LinkedIn IMPACT Center | Website, Facebook, LinkedIn, Twitter Timestamps:01:02 What is unique about rehab tech and its path to market? 02:40 From concept to prototype to market04:12 Pushing for the greater masses06:48 Collaborations with Industry10:24 When to engage other sectors11:45 Intellectual Property Challenges14:32 Large company secret sauce

Host: Dr. Mary Goldberg, Co-Director of the IMPACT Center at the University of PittsburghGuests: Karin Leire, Vice President of Research and Innovation at Permobil; Dr. Laura Rice, Associate Professor at the University of Illinois, Associate Director of the Center on Health, Aging, and Disability, and Interim Director of Master of Public Health and Master of Health Administration Programs; and Dr. Shantha Sarangapani, Founder & CEO of ICET Inc., a growing contract R&D company aggressively developing new ideas, concepts and technologies in the areas of biomedicine, energy, and environment.Karin Leire | LinkedInDr. Laura Rice | Lab Website, LinkedInDr. Shantha Sarangapani | ICET Inc Website, LinkedIn IMPACT Center | Website, Facebook, LinkedIn, Twitter  Timestamps:1:12 Backstories9:12 Flexible Employment Program for Women Scientists at ICET, Inc. 12:22 Barriers Faced by Female Innovators16:09 Experiences Impacted by Gender 18:22 Patents and Investments23:39 Is work-life balance achievable?33:08 Leading by example37:11 Monday Motivation  

Na een lange afwezigheid zijn de Parlevinkers eindelijk weer terug. Door carnaval en covid-19 was Buitenhuis bijna gaan hemelen, terwijl Van Rijs dronken werd van geluk in De Hete Brij, zijn favoriete kroeg in Zwolle. Ook vertelt Buitenhuis in deze aflevering over zijn innige vriendschap met cabaretier René van Meurs en ziet Van Rijs een grote verschuiving richting toegankelijkheid en representatie bij grote technologische ontwikkelingen. Ook blijken de nerds een bijzondere drang te voelen als ze een kale man zien... De artikelen waar Van Rijs het over had in de podcast: Permobil smartdrive apple watch-app https://bit.ly/3u4Z15G Forza Horizon 5 krijgt binnenkort in-game gebarentolk https://bit.ly/34PreVt My thoughts on the all new, al online WWDC 2020 Keynote https://bit.ly/3wfR00t De reclamespot van Calve over Esther Vergeer: https://bit.ly/3tiBOh8 -----------------------------------------

Permobil has a long-standing history of meeting the needs of our consumers with product innovation, customer service, and educational resources. It is critical that the people who use our seating and mobility equipment have access to information about the products that they are selecting.This webinar will highlight a new educational resource: the Permobil Consumer Guide. You will hear how the Permobil Consumer Guide can provide talking points about advocacy, your right to choose your own equipment, who the team members are who will be assisting you, and how the evaluation may occur. We will also give examples of specific equipment examples and how that function or component may have an impact on health, function and social engagement*.The Permobil Consumer Guide hopes to empower each individual with unique needs to know their options and feel more confident in asking for what they need and want. Whether you are getting your first wheelchair or your fourth, making your way through the world of mobility equipment can be confusing. That's why we've been working hard to create a guide that can help you navigate the equipment selection process, explain product features, configurations, and accessories. We've also included a variety of resources on funding, reimbursement, and maintenance. The more you can prepare yourself ahead of time, the easier it will be to have conversations with your doctor, occupational or physical therapist and your equipment provider.We will also be joined by Amy Burnett, Team USA Para Athlete, Para Badminton and Permobil Foundation Board Member. She will share with us how she works with other consumers to better understand how they are in charge of the equipment process. *The information that will be shared from this document is for educational purposes only and is not intended to be billing or legal advice. The information provided does not guarantee funding from any source. For coverage information, verify the policy of the appropriate provider.

Power seat functions, including ActiveReach, are vital for everyday life participation and health for many wheelchair users. Every person is unique, and ActiveReach is another example of how Permobil designs solutions ready to adapt to individual needs. This 1-hour webinar focuses on key ActiveReach features, including how this seat function combines seamlessly with other on-chair technologies. The result? A customizable Permobil solution made with quality from the ground up, ActiveReach makes it easier to find the perfect position for the task at hand.

Permobil is committed to supporting our Veterans and Clinicians at VA facilities across the country! Permobil is dedicated to advancing care and outcomes for our Veterans by providing technology that is made for more, so our Veterans can choose to do more.Earlier this year Permobil received official clearance to proceed with Veteran use of the Permobil Connect platform, which includes MyPermobil and Fleet Management. During this webinar we will discuss this standard Permobil power wheelchair technology, newly available to Veterans and the VA. We will discuss how its value-added functionality can benefit Veterans, VA Clinicians, and Service Providers across the country.In addition, Permobil is excited to announce new enhancements to SmartDrive that will also benefit Veterans, including more power for performance; more strength in mounting adaptors for the SmartDrive; and more accessibility with a universal padded handle. We will give examples of how proactive SmartDrive use allows Veterans, not only to protect themselves from repetitive stress injury, but also to realize their full potential in performance, even at a high level of competition at the NVWG.Permobil values its unmatched relationships with our Veterans and the VA. Permobil will be at the NVWG and the PVA Summit to continue to provide support, training, and service. Please visit us at these events to learn more!

RN Huddle is again joined by our guests Ana Endsjo, Kara Kopplin, and Stacey Mullis from Permobil to chat more with co-host Renee Paulin about best practices related to pressure injury prevention involving an appropriate seating system with wheelchairs. In Part 2, this discussion focuses on funding for various seating systems as well as Medicare HCPC coding. Take a listen!

Join our co-host Renee Paulin as she brings on three professionals from Permobil who are highly involved in best practices with NPIAP. They share their expertise in the seating system with wheelchairs in regard to proper seated posture, cushion selection and maintenance, and the actual structure of the wheelchair. Renee along with Ana Endsjo, Kara Kopplin, and Stacey Mullis chat about their seating and wound expertise and how to help patients prevent pressure injuries. Helpful tips and resources are discussed to help healthcare professionals in multiple settings who work with wheelchair bound patients who are at risk or have current pressure injures. This series is helpful to learn how the team can work together to prevent breakdown and what to look for to ensure patients are receiving the best quality of care based on best practices. Stick around for Part 2!

This webinar will focus on Permobil cushion solutions; which include Comfort, ROHO & Vicair. Product positioning through the attributes of great seating and product medium will help in selecting the appropriate cushion based on individual need. We will also review a new digital tool to assist in the cushion decision process.

During this webinar we will discuss the Wheelchair Seating Pocket Guide that was created in a partnership between Permobil and the National Pressure Injury Advisory Panel (NPIAP). We will look at recommendations on patient screenings and referrals as well as product selection to take skin protection to the next level in your organization.

This webinar will highlight the recent partnership of Permobil and LUCI, as well as discuss Permobil’s unmatched relationships with the VA through conversations with members of the Permobil family who are veterans themselves, have worked in the VA system, or have a special working relationship with the VA.

En extra lång resa med glädjetåget den här veckan! Mycket kul! Jonatan har varit på gymmet och fått sänkt självförtroende medan Niclas funderat på sådant som är pinsamt, men som inte borde vara det. Rejäl dissekering utlovas! En av våra favoritprofiler från den senaste tiden har dessutom slagit till igen – nu på ett ännu sjukare sätt än förra gången – och det är knappt så man tror att det är sant! Det blir dessutom en ordentlig djupdykning i att ha otroligt udda intressen. Ett av Niclas exempel är så märkligt att Jonatan blir smått förbannad, men här är det ruskigt starka grejer som radas upp! Hjärndött, dumt och oviktigt – över en timmes idioti vill ni givetvis inte missa! See acast.com/privacy for privacy and opt-out information.

This webinar looks at success stories related to Explorer Mini. Explorer Mini has brought excitement, movement, and mobility to many families throughout the last year.

This webinar will focus on the technical, programming and display parameters that are important to set up during or shortly after the dispense of a new Permobil power wheelchair.

In this episode of industry matters Director of Wound Care, Heather Trumm talks with Stacey Mullis, Director of Clinical Marketing at Permobil where “Every person has the right to have his or her disability compensated as far as possible by aids with the same technical standard as those we all use in our daily lives.” Heather and Stacy are going to dive right into dive into something that is often overlooked, and that is seated posture in wound care.

 This week I’m talking with my buddy Brent Barcus. Brent is one of my favorite guitar players that I have followed for many years. He’s toured with Shania Twain, Steven Curtis Chapman and DC Talk just to name a few. We are discussing the importance of getting the same sounds as the artists you want to play for and having a humble confidence when going in for an audition. Plus, we talk about his new company, I-65 Music where he creates custom commercial music for ad agencies and tv promos for various networks.Sponsors: Edenbrooke Productions - We offer consulting services and are offering listeners a 1-hour introductory special. To request more info on consulting services, email Marty at contact@johnmartinkeith.com. In this episode we talk about:*Ups and downs of being a guitar tech for touring artists.*Playing guitar for Cindy Morgan, DC Talk, Steven Curtis Chapman, Michael W. Smith, Kenny Loggins and Shania Twain.*The importance of getting the same sounds as the artists you want to play for.*Take something from every artist you play with.*The audition process for major label artists.*Learn the music inside and out.*Know the sounds of the instruments you are trying to emulate.*Have a humble confidence.*Research the artist to know their style.*Look the part.*Have a simple setup for auditions.*creating custom commercial music for ad agencies.*Using Linked In for connecting with companies.*Work flow of mixing tv promos for Viacom (CBS, CMT, MTV, VH1, etc.)*Engross yourself in the music community.*Open your mind and learn the skills.*Connect with Brent at www.i65music.comBIO:Brent Barcus is an Audio Producer, Content Creator, Immersive Mixer & Sound Designer with a depth of music expertise, networking, and over 20 years producing commercial media for all platforms including podcasts, publishers, songwriters, labels, radio, TV, mobile and social media. He has worked with ViacomCBS, Volvo, Sony, AT&T, Nashville Predators, Purina Brands, Philips Healthcare, Republican National Convention, Warner Chappell, Griffin Technologies, Nashville Wine Auction, Permobil, Hex Bug Toys and Variety the Children’s Charity of St. Louis.Brent has been a touring and studio producer and musician for artists such as Shania Twain, Kenny Loggins, Elton John, dcTalk & Steven Curtis Chapman performing on David Letterman, Oprah Winfrey & The Tonight Show starring Jay Leno. Brent has performed on the Super Bowl Halftime show and The Grammy Awards.

I det här avsnittet träffar vi Martinus Rönnerman, VP Group Communications på Permobil, och pratar om hur ny teknik kan hjälpa människor med funktionsvariation att leva ett så aktivt liv som möjligt. Vad har hjälpmedel för personer med funktionsvariation med hållbarhet att göra? Enligt FNs 17 hållbarhetsmål är även socioekonomiska frågor viktiga och utgör en del i en bred definition av vad hållbarhet är. Tänk dig själv en vardag där du helt plötsligt inte själv kan ta dig från punkt A till punkt B? Otänkbart - men faktiskt en verklighet för många människor idag. Om ditt hjälpmedel går sönder, behöver servas eller batteriet tar slut - då blir man väldigt begränsad. Permobil jobbar inte bara med produktutveckling, utan försöker även vara en positiv kraft i att öka förståelsen hos myndigheter, företag och kommuner för hur offentliga miljöer och arbetsplatser ska utformas för att de ska vara tillgängliga för alla. Detta och mycket mer i senaste avsnittet av Skiftet!

This webinar takes a look at the ROHO® Hybrid Select, an exciting new hybrid seating solution by Permobil.

This 1-hour webinar will review the extensive product offering that Permobil seating and mobility solutions can provide for people who are people living in larger bodies.

This webinar reviews important elements of the evaluation and justification process when custom solutions are recommended. We also examine Permobil's custom seating and positioning products.

U.S. Rehab’s Tyler Mahncke sits down with Permobil’s Ashley Detterbeck, Clinical Education Manager, and Daniel Kalk, Permobil’s Territory Sales Manager. In this episode, we discuss the how Permobil has adapted to working with patients virtually, as well as the history, helpful tips, and overall benefits of the standing power chairs. For more information about Permobil, visit their website here.“Every person with a disability has the right to have his or her handicap compensated as far as possible by aids with the same technical standard as those we all use in our everyday lives.”-Dr. Per Udden, Founder of Permobil

This webinar highlights the benefits of selecting the Permobil F5 VS as your power standing solution.

We will discuss how Permobil Connect can help with education, training, and service during our current climate of limited contact. Not only is remote service and equipment awareness important right now, it will be helpful for the lifetime of a Permobil power chair. We will go over the Connect platform, how to activate a chair, the Fleet Management tool, and what is new for our consumers in the MyPermobil app.

This 1-hr webinar will discuss the full line of TiLite custom manual wheelchair solutions, and specialty custom options, available to maximize performance and meet each client’s unique needs.

When providing a therapeutic intervention for our youngest clients, it is a well known that the earlier a child receives that intervention, the faster they can adapt, learn, and develop. The Permobil Explorer Mini is a developmental tool to assist in making this happen as quickly as possible.

Rachel Scott joins Wheel Stories for episode 19. Rachel is a mother of five, a former middle school math teacher, a marathon runner, and a connoisseur of seltzer and tacos. Most recently she's found herself in a new role: a special needs mom. Her second son was diagnosed with Acute Flaccid Myelitis, a polio-like, paralyzing disease in 2016. Since then, she's become an expert on all things Braden and an advocate for the AFM community.   In this episode Rachel and I talk about: Acute Flaccid Myelitis Our enneagram numbers Enjoying Disney with kids with a disability Special needs parenting Managing chaos Advocating for a rare disease Why you need to wash your hands   Braden’s Wheelchair:  Permobil K300  Making Rachel’s Life Easier:  Uber  Follow Rachel: Instagram @greatscott Follow Braden: Team Braden Luke  Learn more about AFM: Acute Flaccid Myelitis Association   Connect with Wheel Stories: @wheelstoriespodcast on Facebook & Instagram Sponsor: Salty Britches / WHEELSTORIES20 at checkout for 20% off your order

The shoulder is often considered when determining appropriateness of manual mobility, but do we consider the impacts of other types of seating and mobility equipment on the shoulder? How does the client’s access to their environment, their posture, and their support surface impact the shoulder? This webinar will begin with a review of shoulder anatomy and physiology. Following a review, we will discuss how the Permobil products – power wheelchairs, seating and positioning products, manual wheelchairs, and power assist can directly impact shoulder health and function. By the end of the webinar, the attendee should be able to better understand how complex rehab technology (CRT) equipment directly impacts the shoulder and the client’s functional independence.

Helene Svahn är vd för verkstadsindustrikoncernen Haldex. Vid sidan av Vd-posten, som hon haft sedan juni 2019 är hon dessutom Professor vid KTH i nanobioteknologi. Dessförinnan var hon Forsknings- och innovationschef på Permobil. Det är här är en person med stor erfarenhet från både den akademiska världen och näringslivet och som lyckats kombinera de båda. Det kommer vi förstås att fördjupa oss i, men också om med- och motgångar och om hur det är att vara kvinnlig vd i en bransch som fortfarande är klart mansdominerad. See acast.com/privacy for privacy and opt-out information.

The Permobil PushTracker E2 & SwitchControl for SmartDrive will allow more people to do more things with a SmartDrive. The PushTracker E2 is the new wearable, designed to bring modern, everyday technology to the SmartDrive experience. People who choose to use a SmartDrive now have the option to use a smart wearable to control their SmartDrive. Improvements such as a stronger and more reliable Bluetooth connection and an easy to read touch screen make interacting with the SmartDrive easier than ever. SmartDrive also now has the ability to be controlled through switches. What used to be known as the Thumb Throttle now comes standard with every SmartDrive. Switch control can be set to a momentary or latched mode, and the speed is programmed separate from the PushTracker controls. There is also an option to integrate any switch through a mono jack port. Please join us for a preview to see how the PushTracker E2 and Switch Control work to improve the SmartDrive user experience.

The Permobil PushTracker E2 & SwitchControl for SmartDrive will allow more people to do more things with a SmartDrive. The PushTracker E2 is the new wearable, designed to bring modern, everyday technology to the SmartDrive experience. People who choose to use a SmartDrive now have the option to use a smart wearable to control their SmartDrive. Improvements such as a stronger and more reliable Bluetooth connection and an easy to read touch screen make interacting with the SmartDrive easier than ever. SmartDrive also now has the ability to be controlled through switches. What used to be known as the Thumb Throttle now comes standard with every SmartDrive. Switch control can be set to a momentary or latched mode, and the speed is programmed separate from the PushTracker controls. There is also an option to integrate any switch through a mono jack port. Please join us for a preview to see how the PushTracker E2 and Switch Control work to improve the SmartDrive user experience.

You may have heard the saying: “There is a cushion for every buttocks and a buttocks for every cushion”. This absolutely holds true when it comes to selecting the correct seating surface. While the ability to make the correct match to each individual is a great opportunity, it can be an overwhelming experience as the choices are endless! How do you select the right cushion for your client? We will review the vast array of cushions that Permobil offers and provide suggestions on how to select the cushion based on therapeutic and client-centered goals.

On this episode of United On Wheels, Ian Ruder is joined by Curtis Merring and Julie Maloukis. Together they will discuss the very popular power assist product the Permobil Smartdrive MX2+ and how it is helping wheelchair users. They will discuss health insurance, technological advances and more around this helpful mobility product. If you are … Continue reading Is the Permobil Smartdrive Right For You? →

Achievement of seating goals while promoting client comfort is a primary objective of the wheelchair evaluation process. Easing the client’s ability to successfully use the seating system, including appropriate power seat functions, helps to maximize functional and postural outcomes. Ideally power wheelchair seating systems should adapt to meet the end-user’s specific needs and reduce secondary complications while maintaining clean aesthetics and durability over time.

When anterior (forward) tilt combines with seat elevation, the results are what Permobil calls “Active Reach” and “Active Height,” the ability for power wheelchair users to more safely and efficiently perform activities of daily living ranging from transfers to cooking, eating and brushing their teeth. Ginger Walls, PT, MS, NCS, ATP/SMS, the Regional Clinical Education Manager for Permobil, explains the applications for this new powered seating combination, as well as the funding landscape.

With advancing technology, power wheelchair electronics provide a powerful tool to control an individual’s mobile device, computer and even their larger environment such as lights and doors via Smartphone Apps and hardware. Although integrated Bluetooth® in the power wheelchair electronics has been available in some form for years, the application and use of these features continues to be limited by a lack of knowledge and a perception of complexity. Join us for an interactive review of the integrated no-cost Bluetooth® capabilities of the standard Permobil® Joystick Module.

This exciting webinar goes over the Permobil TiLite Pilot pediatric manual wheelchair from inception to utilization. Members from Permobil’s education, design, and engineering teams discuss the revolutionary pediatric wheelchair that can enhance function and utilization for our youngest TiLite riders.

On this episode of the Healthy Wealthy and Smart Podcast, Jenna Kantor, DPT guest hosts and interviews Carrie Callahan and Matthew Bremekamp on the non-profit Empower SCI: a residential rehabilitation program for individuals with spinal cord injuries. Carrie Callahan is a physical therapist and one of the founders of Empower SCI and Matthew Bremekamp was a participant in the program who has now become a mentor with Empower SCI. In this episode, we discuss: -Empower SCI’s mission to integrate patients back into their community -The benefits of volunteering with a non-profit -A multitude of ways to get involved and support Empower SCI -Carrie and Matthew’s favorite memories while working with Empower SCI -And so much more!   “A lot of the topics that are covered in inpatient rehab are vital to survival but not necessarily knowing how to enjoy life once again.”   “Those seeds were planted and the information that was given to him years ago as a participant has literally rolled into this full, meaningful, substantive existence for him that he could come back and share.”   “The power of the human spirit is the biggest thing that I’ve learned about during the time we’ve had Empower.”   “Look at life more of as a why not instead of a why.”   For more information on Carrie: Carrie Callahan has practiced physical therapy for over 12 years, graduating from Ithaca College in 2003. She currently specializes in seating, positioning and wheeled mobility, earning her Assistive Technology Professional Certification in 2015, and now holds a position as Territory Sales Manager for Permobil, TiLite and ROHO products in the Boston area. She has a passion for teaching manual wheelchair skills, and has led Empower SCI in teaching these skills at Abilities Expos and through day courses for students, therapists and wheelchair-users in the Long Island and Boston communities. She also enjoys taking part in the adaptive sports community through Spaulding Adaptive Sports Centers, and in January of 2016, she was part of a team of one doctor and three clinicians who pioneered the monthly Adaptive Sports Medicine Clinic at Spaulding Rehabilitation Hospital. At Empower, she is co-founder and president of the program, leader of wheelchair skills activities, leader of the Knobby Tire Ride and Roll Fall fundraiser, coordinates participant applications and communications, and loves to co-lead the Back on Board surfing event each July with the Testaverde Foundation.   For more information on Empower SCI: Empower SCI is a non-profit corporation established to enable individuals with spinal cord injuries to lead happier, more meaningful and more independent lives. Empower SCI seeks to fill the gap in the rehabilitation industry that has been created by a decrease in length of stays at rehabilitation hospitals and outpatient services during the recovery from a spinal cord injury. Through community outreach and a two week residential rehabilitation program at Stony Brook University in Long Island, NY, Empower SCI will provide the knowledge, tools, strength, and support that individuals with spinal cord injuries need to thrive.   For more information on Jenna: Jenna Kantor (co-founder) is a bubbly and energetic girl who was born and raised in Petaluma, California. Growing up, she trained and performed ballet throughout the United States. After earning a BA in Dance and Drama at the University of California, Irvine, she worked professionally in musical theatre for 15+ years with tours, regional theatres, & overseas (www.jennakantor.com) until she found herself ready to move onto a new chapter in her life – a career in Physical Therapy. Jenna is currently in her 3rd year at Columbia University’s Physical Therapy Program. She is also a co-founder of the podcast, “Physiotherapy Performance Perspectives,” has an evidence-based monthly youtube series titled “Injury Prevention for Dancers,” is a NY SSIG Co-Founder, NYPTA Student Conclave 2017 Development Team, works with the NYPTA Greater New York Legislative Task Force and is the NYPTA Public Policy Committee Student Liaison. Jenna aspires to be a physical therapist for amateur and professional performers to help ensure long, healthy careers. To learn more, please check out her website: www.jennafkantor.wixsite.com/jkpt   Resources discussed on this show: Empower SCI Website Empower SCI Facebook Empower SCI Twitter Matthew Bremekamp LinkedIn Matthew Bremekamp Twitter Matthew Bremekamp Facebook Carrie Callahan Facebook   Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!   Have a great week and stay Healthy Wealthy and Smart!   Xo Karen    

EP152 - Salesforce.com Shopper First Research with Rick Kenney  Rick Kenney (@rickkenney) is Head of Consumer Insights at Salesforce. Rick recently completed a "Shopper First Retailing" study in conjunction with Publicis.Sapient. The study included data from: Shopper activity: Digital shopping behavior of 500+ million shoppers Consumer survey: Preferences of 6,000 global consumers Mystery shopping: 70 brick-and-mortar stores evaluated for consumer experience Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 152 of the Jason & Scot show was recorded on Monday November 12th 2018. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at SapientRazorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:25] Welcome to the Jason and Scott show this is episode 152 being recorded on Monday November 12th 2018 I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scot Wingo. Scot & Rick: [0:40] Hey Jason and welcome back Jason Scott show listeners Jason all the trade shows going on in travel that you have been plugging in over the last month's we took a little bit of time out and haven't had some guests on the show they don't like it when you're like well we could do 1 a.m. or 3 a.m. I'm so not the good news is continuing here with episode 152 and through the holiday season we have a really strong slate of guess they're coming on the show is a theme they have one thing in common they are bringing to the Jason Scott shows some really awesome data and insights around consumer paper. And kick off that thing we're excited to have on the show Rick any and he is the head of consumer insights at salesforce.com Salesforce in publicist Sapien and full disclosure that's Jason's company and he played a role he would say pivotal I think Rick would say minor so what. You played a role in the project and it was recently completed and has some really comprehensive research and Retail consumer Behavior Jason I Jason's kind of been talking about this a lot Rick and we are really excited to have you on the show welcome. [1:50] I am thrilled to be here I'm a long time listener first-time guest so thanks for carrying the torch on Commerce podcast and let's let's talk about it. Yeah I think any good geographies interesting I am in my home state of North Carolina Jason's in Atlanta and you're in Seattle so I think we got kind of the you know by coasts and covered here Coast to Coast. Jason: [2:14] Exactly it's pouring rain here are you guys going to do some weather. Scot & Rick: [2:18] It's beautiful outside in Seattle today we are rainy here as well. Jason: [2:23] So the West Coast wins this week so you will know we always like to get things started by getting a little background about our guest and how they came into their role so can you you share your your story with. Scot & Rick: [2:38] Yeah so so as you know I'm I'm in a sales Force uniform now but it all started with the boy and a dream about e-commerce back in the early 2000s when the what I said a company called Zildjian so is Elgin mini know as symbols and drumsticks and that's a very entry-level. Participant in the marketing department I figured I'd hitch my wagon to e-commerce. And I found my way into email marketing and then threw some acquisitions. And it has been a time since I'm just really been infatuated with all things Commerce and Performance Marketing since early 2000 so that means. Carly Salesforce in prior to that company called to man where was e-commerce ranks and then GSI Commerce. Which was a another e-commerce provider back in the early 2000. [3:36] Lucy got some GS either I'll have to ask her are you a musician is that why you went to cymbals and drums. Yeah you know I thought early on in life that I was going to go pro in in the Rockstar thing but. Change of plans went pro in e-commerce and look back but. [3:59] Rickles so then see you were at GSI and then demand and then. That's that's the exact one in Gs I came in through an acquisition of a company called the dialogue which folks may remember from the. Earlier days of email on the 2006 well Brickell and then the sales force is obviously a huge company and after acquiring demandware it became part of their what are there many clouds have Like A Thousand Clowns so maybe just for folks that aren't familiar with that 100% maybe give a little high level overview of of that cloud and then tell us about your role. [4:37] Yeah so so Salesforce many know is the number one CRM provider in the world in particular to folks who are listening in now on the e-commerce space you may know Salesforce Commerce Cloud so Salesforce Commerce cloud is B Enterprise leader for all things Commerce providing and so we are my team particular we are part of our retail team so I've got a really fun group but really fun jobs at our aim is to tell that true story of shopping. [5:07] And the other super Advantage build in that we get to look at the actual shop activity of half-a-billion Shoppers globally and that's. Direct-to-consumer Enterprise Brands and retailers in inside all those quicksand all those Taps UC the change in retailing to the pace of that change and really how Shoppers are acting today and it provides really a great canvas to tell a whole lot of cool stories I don't really wear retailer should be putting their Investments and working towards these days cool well we're all here for the data so let's jump in I think the the name of the the program here is chakra first couldn't go shopping first so let's lay a foundation tell us about how did this come about sounds like you want them part of this you have all the stator I'm through the demandware system it's based so obviously you can see all the analytics and things that your your aggregate. Retail and brands are generating their and you said something like half a billion so tell us a bit more about the research and what was the goal. [6:17] Yeah and this is really this is my favorite piece that we've done over the past 10:05 or 6 years of doing this and we had first some some great call authorization mention heike Young from Salesforce and he'll be Anderson from pupusas. Safety and then there were three of us and we also did this three-dimensional data said I talked about that shopping activity we look at a half billion Shoppers a recorder and inside that we see a whole lot of really great things to devices that use the thracian they stand box that they by Cecile a lot about the Shopper activity. When will you want to look into Shopper preferences we added some survey data and then we also had this really fun mystery shopping expedition across 70 stores in the US and London as well. What are the three things together and we created this what we we consider this blueprint of retailing success sends who tells the story of what it takes to succeed in retail given the climate that certainly we all know about of some really interesting macro pressures that are facing the retail Market overall. [7:21] Did you guys to 501 Shoppers is a lot do you guys just close the GMB going to the Wyndham and where was Private or a public separate they did disclose I can't remember the number but you have any idea. Dollar amount of transactions work we're talking about here. Yeah we disclosed last year for 2017 calendar year we had more than 25 billion in gmv across the across the sales work on her class about that is sore retailers for retailing brands are those gray lines exist now they're really looking to see how they compare with other Enterprise Brands to retailers. Direct-to-consumer space nut is the Wheelhouse of All Things Early Salesforce but to the state of set as well. [8:12] And then again I remember so in demand where was Independence the the set of customers kind of skewed have the fashion I would say you're or apparel did you guys do anything in the data to kind of normalize it against kind of a categories drinking like that. Yeah there's some really good depth in a few of those vertical sea mentioned so all things apparel General active luxurious three different flavors of apparel overall there's a really healthy component of Health and Beauty inside of theirs as well so that that spans from high-end Beauty all the way down to something more cosmetics. [8:54] Epgi felonies and then as well as Electronics there's well this really cool view of a really strong Brands and retailers for this year's report this actually the second year that we ran it last year we gets the splits based on those different verticals we do have some other assets where we look at those verticals in particular and and see how they compare with each other but the I think we tried to get out and in this report was how do you tell the story of all the Shoppers and. What's interesting though we see differences that exist between Francis Health and Beauty and apparel we do see is the general shopping at tivity thanks for the foundational items like what device they use when are very similar average order value certainly be different for luxury apparel then more of a fast-fashion set but overall for this predictive group that spans of kind of file, specialty Branson retailers we see a lot of similarities across those. Jason: [10:01] That's awesome Rick I am sort of a geek on the data set I ask you questions all the time and. I'm trying to avoid the temptation to go down a rat hole and get into Super. The new show level stuff but so in addition to that data what you have all the time you did this one time survey and remind me how many consumers were in the survey. Scot & Rick: [10:27] Yes we had half a billion inside of this the particular data set for it's generally we looked at for this one egg quarters worth of data against the year of your peers you before so 2018 you won against 2017 QR codes. Half a billion little bit more than 500 million Shoppers voice. Jason: [10:50] Call n&s on the survey data haven't how many consumers did we talk to. Scot & Rick: [10:55] Yes the survey was 6000 consumers that Global across six Market split evenly US and Canada UK Germany France and A&Z as well 4,000 from each of those those Cheetos. Jason: [11:11] Cool and then we visited some stores and how many store visits do we do. Scot & Rick: [11:16] So Physical stores you visited more than 70 stores it was for in San Francisco New York and London as well. Jason: [11:24] Perfect in so one of the fun things is the story you can tell by by seeing the the sort of. Intersection of those three data sets together and so. Like I know that you came out with these like three big categories of insides as a result of what. [11:44] The things and we named them make it fresh be where I am and give it meaning so I'm hoping we can do a little bit of a dive into each one of those and explain to the listeners what we mean and and what some of the key takeaways were but did you have a favorite of the three buckets. Scot & Rick: [12:03] Absolutely that the first one and we we share this together last week but her on stage together my favorite of the mandates and again we consider this the blueprint he do these three three things really well you're able to can be Pete Wentz the first one though make it freshers is my favorite other couple really interesting things that jump out at me with naked fresh we like to look at what is that product catalog look like how important throughout the year at the very top of the catalog what does that contribute to what we found is that the top 5% of your very best Frost the top 5%. [12:40] Driving 48% of Revenue and a lot of folks talking about the Pareto rule here at the 25%. Is driving 48% of Revenue what's interesting though is when he compounds that. With what's happening with 5% those those top products are changing really rapidly 59% all of the top 5%, are changing. So we're entering the Sarah where you're God or these days of Evergreen products that you have to make it fresh you have to be fast and fresh with your Shoppers and this is really a nod to what happened or rather what fast-fashion did to all of retail that it has Inspire The Shopper to expect to see new whenever they come to a site or stored back when surveyed, they say 69% a shop or so yeah I expect to see something new whenever I get to the site or store in the catalog data saying the exact same thing you need to be fast you need to move quickly and you can't just Sand by the old the old guard of products that may have gotten you somewhere previously. Jason: [13:48] Yeah and that that like it's pretty well with the data like Google typically shares on search right like that. An overwhelming majority of the the search volume is on these head terms but still something like 80% of the searches Google Seas have never been searched before I write like so it you know there's there's this constant churning of what people are thinking about and what they're doing or not when I saw your data on the catalog. [14:19] It was very similar to that white people are coming to these sites with different problems different challenges different occasions and contacts every single time and they expect the retail to beat the meet the needs of that particular occasion in contact. Scot & Rick: [14:37] And I love that you brought up that Google example because I've seen that day. I think I heard it from you from one of your tweets right back went and we decide to look at the same thing of what we look at our site search the Google data is all about SEO and what they're singing in their box when we look at site search so when you go to the top right-hand corner of your phone or to recite you want to see that how often is that changing as well and we know that site search is extremely important extremely productive what does it look like a cross Shopper in turns out that 75% of site search queries are new every month. So this is the hardest part of e-commerce iste the plane simple basic active merchandising is really hard because there's constantly new things than these Shoppers are looking for and if you don't really. Yes I sent you a lot of different topics about merchandising help or is it is but just that number always jumps out of you need always be fresh you need to not just showing freshmen also responding to all this activity is happening all this change the chopper. Jason: [15:50] Yeah for sure it's super easy to do too so that's the good news the wheat we said this a bunch of times. At 75% of queries being new every month totally underscores one of those my one of my favorite Tools in analytics Platforms in my mind when the most valuable. Analytics views we get our these Zerorez search results found right and so you know I'm always encouraging Merchants like there's gold in. [16:21] Typing in your search you're on site search and expecting to get results for an arms and you know that. Telling you all those new items that could be part of next month 59% on your site if only you were able to respond quickly to the to these new emerging demands and to me that. No results found search queries are kind of the canary in the coal mine is as trans and interests and indications are shifting. Scot & Rick: [16:48] Yeah site site search is an endless waterfall of just great things that can happen if you take care of it if you are seeing no results coming to 1518 20% you're starting to get invite big trouble at that point we actually have a a benchmark that we've run for number of years for our customers which is how good are you at site search and looking at conversion on site search no results search and it is always a source of found money for retailers of. [17:17] Cultivate your side search always go back to it the good news today and now is that they're a lot better tools and then just the analyze how much stronger and. Utility trucks the applied intelligence artificial intelligence into merchandising is much more of a chore today that was gosh 5 or 7 years ago. I want more manual orbis extreme rules rules ribbon that is today. Jason: [17:45] For sure and it turns out those this hoax using site search have very high buying intent so so there are good cohort to take care of. Scot & Rick: [17:51] Absolutely. Jason: [17:52] I know that the next foundational thing was called be where I am can you tell us a little bit about about what you meant by that. Scot & Rick: [18:01] Happy where I am just as it sounds this is about making sure that you are surrounding that shop or wherever she or he may be but also maybe more importantly is reducing friction in that experience and Jason you rightfully so bad on your soapbox about things like mobile buying how much friction that has the still in that process the books of not getting rid of them we look at beer I am is that opportunity to inject or rather reject friction and inject a lot of that seamless opportunity what are the easy things we we jump into is the use of mobile wallets and it might seem like a basic and and maybe even in Alyssa is here and and and the three of us we're somewhat tired of talking about mobile but there's still so much opportunity with it and you know we look at where we are today that's as of Q3 2018. We see 65% of traffic is just coming through phone and we need to get better at converting that one of the ways that books are starting to do that night I look at Johnston Murphy Footwear retail job. Bringing Apple pay into their experience and I love the story of Southern Marsh who runs Commerce Johnston Murphy that they actually launched Apple pay last October so over 2017 on a Friday. [19:23] Soft launch no promotion and LSU folks know you don't typically like to launch features on a Friday but they weren't if we're not there they came in the office on Monday and already Apple pay accounted for 15% of all their mobile orders. It made me more over what was really impressive and they were glad to see at the speed. [19:47] At which folks were actually getting through that shop attorney that folks who use Apple pay would 90 seconds faster than someone else who bought with a credit card so that bottom half of the funnel essentially has been sliced off. Buy Mobile balls in particular Apple pay for their example and we're just seeing that when you can reduce friction and be with that Chopper is in their context really great things can happen. Jason: [20:14] Yeah that's that's an awesome example and you see similar results with other mobile wallets like PayPal or Android. Scot & Rick: [20:24] I'm glad you brought PayPal everyone forgets the PayPal at least in the states is still farther away than a number one mobile wallet that sits PayPal. Apple pays doing well for those that are inclined to use and have Amazon payments that is performing well in those really the three that in the states are carrying some real Cher. Last holiday season we saw just the last couple of days we let up to Christmas than 40% of mobile orders were using one of those three. Mobile Wallet site PayPal Apple pay or Amazon his and what we expect to see this season is actually very similar so there was three absolutely Carrie Carrie the share we haven't yet seen evidence of the other ones that are out there we're starting to see more discussion and more information of some of the financing options for the VA. Says all after pair but right now it was three wallets just by themselves are really caring you all the share of. Mobile Wallet. Jason: [21:36] Nice and one of the other things that's really interesting me in be what I am is something it's kind of talked about a long time on the show and you ordered two is is what we call this mobile Gap that essentially you know traffic's increasingly shifting to the mobile device which is great news but bad news the conversion rate you know tends to be you know a half or third on the mobile device what it was on the desktop so that's if you follow that Trend out that's not a very favorable trend. The. And a year 2 years ago Scott and I would debate like what the causes of the mobile Gap was and if it's something that would abide over time as people got. More used to mobile and is the mobile checkout experience got better or whether there's something endemic and in phones versus. Apps that was causing it and most of the data source I do sort of show that while there still is a mobile Gap it is starting to close. Scot & Rick: [22:37] It is an indoor really interesting things about Mobile in end the story because a couple years ago I got to go to stage and it's actually did my big convert speech it was welcomed with open arms because what's happened. Overall in Commerce in the past bunch of years is that no way back when if you go back to the earlier days of when we're all doing this we were trying to educate our boards of directors to start a conversion rate online at. 2 or 3% is it okay that's that's where we're all at is an industry and the folks who had a store back bro we're pause right there 30% of folks who who crossed the threshold goodbye and condition them. Digital reality of to 3% when we did that as it as a group of of e-commerce leaders we also decided that we would put our bonus against increasing conversion rate so soon the practice of conversion rate optimization was born and we pindar are bonuses against that in and we saw this nice Rising tide of conversion right or wrong a bunch of traffic went there but no conversions went there so I'm sending the birth rate started to fall. [23:58] And we had folks coming to us saying hey Mike anniversary it's falling what's going on and it was pretty easy to point out that mobile Gap that you talk about. It was causing this is decreasing conversary you could still have higher orders per Shopper which is a really cool metric to look at us just a look at all your Shoppers look at the orders and walleye you have a nice healthy message to look at compared to this old star geometric. [24:26] And if we start to get their folks are disabled how can I actually Benchmark myself. Permobil in as you may know we have a benchmark and practice in Salesforce but we have one super easy metric that anyone can use and put themselves against now we talked to her. And you take your order share on a device so today that order share on phones is 45%. And if you divide that by the traffic share which today is 65% you get a decimal it's like .67 metric conversion indexed by definition that showing that you have a lower conversion on your phone than your overall conversion rate in the other devices always gives you the sense of what the Benchmark is. That leads me to is the mobile Gap is still there they're still friction we need to get rid of but. [25:24] The goal should not be part we're not trying to be 65% or 65% traffic because the intention mobile Shopper is very different. Attention is when you're in a store and you still want to bother the associate or don't want to be bothered by this so if you take care of your phone into research. And we found that in the research they already uses their phone illegal to walk into your laptop and start checking something out you walk into the phone 83% of those score 18 to 44 year old Chopper are using a phone when they're in the store generally speaking those folks are not buying on their phone while they're probably going to check out through that store and actually buy with a credit card on the way out so the the actual potential of buying on the phone is lower set intent is just naturally going to be crazy so while we haven't figured out the exact value we do know that the Benchmark of what mobile looks like today has risen nicely in the past 40 years we have been monitoring that conversion indexed the past 3 or 4 years and we see that it was 33 if you go back to 2014 reptile that point 67.7 rage now so we are seeing good things happening, we still have that mobile gap insurance the traffic Sharon or share. Jason: [26:46] Yeah I know it makes perfect sense and I love your point that you like we're not the goal isn't conversion parody because all of these are our different circumstances I would like to remind people conversion is a metric not a kpi. There's a lot we can learn from it but it it on its own is a very poor goal and to your point. A 50% conversion rate might be great for a store because there's a heck of a lot of friction to get to that store people only get to that store that had a very strong buying intent you had to drive 5 miles at the park in the scary parking lot yet she weapon in the store you know people were pretty committed before they got through the front door that store in the further away your story is from the the customer the higher the conversion rate of that store is going to be because only more committed customers will do it. The closer the store is to the customer of the worst the conversion rate gets and of course there's way less friction to jump on your laptop then there is to get in your car and drive to a store and there's. Even weigh less friction to hop on your phone while you're standing in line at the bank then there is to hop on your laptop so these are all sort of. [27:56] Different situations then um you know the goal isn't parody I'm embarrassed to say I still have clients that you know come to me with it. Jason we just want to improve conversion rate and frankly more often than you would expect they're even willing to do a performance agreement when I get paid based on how well I can prove right now I have to tell him. Will totally accept that contract but just so you know the first thing I'm going to do is only allow previous purchase orders to to visit your website. Scot & Rick: [28:28] I love it yeah I didn't I love that point about the friction that it's involved with the digital environment compared to the friction involved in the. Is a teaser we have to put this research out but some point early in 2019 will have an analysis of location-based Uber traded in. Eat the spoiler is the geographies that have lower population density which generally have less access to store tend to have a better conversion rate in digital because that is the channel they have to go to. There's a really assuming top of that when you look at the metric. We use the term you always be careful data because it's Dana and other lies you can be really careful and what day that you accept what day does that you need to focus and say I don't know if I believe what's underneath that lets get into it and any any retailer worth their salt knows that they can't take anything at face value and what are you actually measuring. [29:26] Yeah your ear point about previous purchasers making sure that it's true there's reason why when you think about old school direct marketing based on our FM right recency frequency monetary reasons why the are Whispers because recency wins and you can predict who is going to actually be a good shopper based on how they bought from you before and if so how frequently rather are they grow the business. Jason: [29:59] That that's terrific advice in an attention to the third pillar give it meaning can you tell us a little bit about that. Scot & Rick: [30:08] Yeah give it to me anyway we want to do a lot of a lot of diving into really that relationship between the Shopper and the brand of the Shopper and retailer we can have some really into three pieces within this one that there's a side of giving meeting in the it there is the relationship. There's a side about values in about how you as a brand stand for something I hope to connect with the shopper because of that and there's there's some evidence that shows that yes shoppers do and will be more likely to buy from you if you have something that you stand for and they connect you there's is 45% Shopper said that they are more likely to buy someone we also saw a lot of evidence to say yes loyalty programs matter to Shoppers we didn't we didn't ask particularly which types of oil favorite within to give it needs that give it meaning section. It's all about how do you connect Shopper with product and the Art of retailing is doing just that. [31:12] And one of the best way to do that is by using recommendations it's not a new tactic in fact it's one of the oldest and we've had a digital Amazon years ago. Absolutely astounding numbers on what's happening with. Product recommendations next Shoppers then click or tap on a recommendation account for about 6% of all visits. But that group of Shoppers is driving 37% of all revenue. And when you talk about connecting Shopper product there to foundational things on product find ability got to be great at. [31:51] We talked about one earlier which is site search. Site search is always going to be massively overweight in a good way that you'll have 10% of visits and will yield 25.6% of Revenue. This product recommendation finding of 6% of Shoppers and 37% of Revenue is just. And just goes to show you how the power of suggestion the power of connection in a relevance is driving outside results and in there should be other couple folks are still run a nice day is generally the luxury space that. Art ready to rest her or give control over to to some of the algorithms that make up those recommendations bide relevant product recommendations good things happen, With Your Shopper cool some kind of sitting here and that's these are all insightful, what's landed plane for listener so keep it fresh if I'm in fast fashion I'm already doing that but let's say someone is not in that category are there any any tips or tricks for keeping it fresh outside of the national. [33:04] Yeah I know I'm sure the store last week when I was in Stockholm about this time last year I tried to broach the topic of fast fashion with a premium apparel brand and it was it's really what I once I said the words out loud and Fast fashion just the visceral reaction of we are we are not disposable I think it was lost in that it is the baggage attached fast fashion but what the concept has brought us is this the Snead inability to be. Fast in terms of how you turn inventory how you release product how you get away from the know by fashion Seasons into season list and into micro seasons. [33:48] We see more evidence of folks and Jason actually bring up the example of Woodbury launch just less than a month ago that now they've started to actually have these monthly. Drop Cadence's limited edition 24 hours available only through social social channels or least new newer media channel and they started that series and we see. More and more evidence of folks that aren't in the fast faster that might be premium. Or might be entirely different sector that there. Pretty nice limited edition products that are only available for a particular holiday or sees it and the other side of that is expressly bringing customize good maybe the hottest topic that applies not just to retail but also into supply chain components of retail light is who you bring those customized products they made for me just for me. Over to a larger set of your Shoppers and that we see countless points of evidence of some success in there with a lot of the Footwear makers we see apparel brand even toy brand American girl who's doing some. A customized it all inside make it your own this is a lot to be learned here. [35:03] Yeah I think Doug from Fanatics voices like over half their goods or customize that that's definitely people love customization. It's also you know not to take it back to the shop or but it's generally not promotional. And it is insulated from Martin head because of that you not discounting it either so you you can put that van without usually the premium, and not need to take the 30% off at the end of the season so if there's some really good things happen with. Jason: [35:33] Payless returns as well. Scot & Rick: [35:35] We less returns yeah okay I think I think that was the one kind of the pillars are that the make it fresh is probably the hardest to get your head around one question on be where I am used to talk a lot about mobile you know we miss you a lot of Echoes out there and other voice assistance did you guys discover anything about that is that work somewhere retailers should be spending some time. Data voice remains this curious beasts that we we haven't seen shopping activity evidence 2.2 here's how well is performing at its 8 is it difficult to measure this point because of what's coming through from the players the survey evidence supports that. [36:17] There's some interest and activity in terms of shopping related activities the folks. Only one these devices are taking that number was 70% of owners of one of these smart speakers are doing something Commerce related within the past 3 months and realize there's a lot of caveats on top of that I think that's that's kind of where we are right now that there's there's not a whole heck of it is 22. Massive success of this and honestly this this coming season don't expect it either will get more of these devices in homes will see a lot more use of them for basic activities but we're not ready especially in the break the world into wants and needs especially in those those kind of wants of products that might have some. The Peril in the Shoppers that are looking for the technical Goods inside or performance Fabrics not yet just reorder your replenishing through a device that actually researching and getting himself excited and inspired by those goods your little while until voice catches up and maybe you can meet us at team up. With some other elements of behavior trashley when that Chopper through that. [37:35] Put it wouldn't be a Jason Scott Schofield and talk about Amazon a little bit too can I take the B where I am to the extreme and say well you know there's a lot of people on Amazon and. I put that in the bucket of marketplaces and your eBay is in there and even the Walmart marketplace essentially if I follow be where I am to The Logical conclusion is the Dana telling you to sell on Amazon another Marketplace. Yeah I know they were say maybe are our most important finding regardless of what Mandy that lives in is really what's happening in terms of how that how did The Shopper is relating to these different models of retail like that on one side you have a Marketplace if you fall the Spectrum to the bar other end you have the brands and in the middle you have your retailer and what was really interesting was when asking shoppers. Where they choose to buy they said won't of course I go to the marketplace for pricing convenience and access to products. [38:40] And then when it comes to product Innovation and authenticity and just a cool fact of course it's the Brand's because you are able to go dressed as friends to buy now and what's what it shows then is the only reason the chopper said I will go to a retailer in this is where we talk about the squeeze. Only reason that someone will go to a retailers for customer service, CBC the squeeze and bird with brands on one side of the retailer Market places on the other and what is really interesting to me is thinking about the the winners in retail in the past. Five or so years and you'll get folks like Nordstrom in REI and even Stitch fix at putting that list of just really good retailers that had and have a service proposition. Compared with the folks will be there falling or failed you can certainly look at Oakland Toys R Us and pennies have intelligence. I think what the what the retailing world has become as you got to be good at that way that you attracted to shop with it. Brands are great at showing how great they are at being your friend. [39:55] Marketplaces are winning in being so successful because they have access meat provide such value that access. And then if you happen to get stuck in the middle you better have a way you can actually serve your Shoppers and for those that have hooked on the service they're doing well for folks that, so no one we think about what it takes to compete alongside folks like Amazon these days it might very well be that you need to be there that you need to be on that Marketplace but you also as a brand should we consider it well what do you think about me that will actually bring Shoppers back to me. And that's where all those things about make it fresh about limited edition products about collaboration about customized Goods but that could be a real differentiator for you sure put some of your Evergreen product on Amazon that's a great way to meet some of those Shoppers first time but you better have something unique. They actually get to your shingle that you had to hang up your own. Jason: [40:57] Rick one of the points. One of the things is really interesting to me in the research that related directly to marketplaces was this whole notion of how important it is to get the second purchase from that customer can you talk a little bit about that. Scot & Rick: [41:14] Yeah that the wanting to jumped out we we put it into the to make it fresh because there's this sense of needing to act with urgency and we talked about our FM early on about this. What we found is that when Shoppers see that first purchase that sure they're they're going to retailer or brat but when they want to buy something again. [41:36] They go straight to the marketplace and it's actually rather concerning if you look at what's happening that your first purchase you might win. But your second purchase is essentially a shopper at writing and going towards at Marketplace the challenges that we see in this is end for for smart press retailers that are you driving their acquisition cost based on, their lifetime value of a customer and lifetime value the function of how many purchases generally more than a couple. Then your challenge the Beretta retailer is if you only get that first purchase and you lose that shop in the marketplace your economics are totally upside down. Add this we think about acting with urgency the need to anticipate right and immediately after they buy for that first time where you need to take that Shopper and where she wants to be so she does not at right and no chores that Marketplace it's something you've got to be really really good at and side and we just it's it's astounding how many folks are not yet prepared, to do that and not yet prepared to participate that second action. And some bad news is you will lose your Shoppers to the marketplace and the second or bad news is it might not be your exact product the next time I feel better. [43:00] Another interesting output of the research you guys did are what you called for quote on quote foundational retail truths and they are lead with mobile the power of the store Infuse intelligent and connect experiences summer obviously Mobile in empower the store. No maybe it was some highlights you like curious about the last two because on their surface at school. Harder for me to understand what there. [43:28] Yeah you know what we talked about using intelligence it really comes down to what are you doing to really Drive value from the date of that you know and can access and now there's a very basic kind of hierarchy piece around boy talk to her live person you got to be really good at personalization or at least be able to start those recommendations in place increasingly it work or maybe better put the standard is the bottom of your product detail page you have to have recommendation. The challenges a lot of people stop their most folks say alright check I've got recommendations on site what we're seeing is this this new Renaissance that I actually using personalization to create recommendations and create better experiences in whole bunch of other places throughout the shop or Journey not just Aldi shopping for that so yes you need to have. [44:26] Throughout those two site experiences go beyond the product detail page that means having more relevant search results that might not just be rules driven or rather you can service product. The shop will be more interested in because of what you know about their last Clicker. So text me if using personalization site search or even sorting the category Pages based on based on the things that you know about that shower so that's kind of level to it's it's just barely above the product recommendation. [44:59] But now we're seeing this evidence of better mortality experiences like in customer service that we're seeing this will be the year that when we're all shopping will see a whole lot more. The folks at Adidas at the 34% of their inbound increase are generally some of those basic and a wizmo type pieces that a chat box you just take the bottom off of your service increase for though so you're going to see a lot more uses in service. And then finally I think we're finally at that spot and I say finally because I heard it on a commercial last week that Home Depot is advertising. Hey you can take a snap of a product and you can no search our product catalog based on that so you know when the big boxes are doing something like that and there is good investment in good technology around visual search and we seen this for a few months with Pinterest and with Asos we have just one of our customers Rebecca Taylor is actually a piloting some visual search elements right now as well so we're starting to see the intelligence it was beyond sodiq reporting personalization into this in a higher level of actually connecting Shoppers with products in more unique ways that. Can we have not been done before the last few months. Jason: [46:25] Yeah if I'm not mistaken right I think there are two or maybe even three National advertisers that are prominently featuring visual search in their in their television advertising right now so that that definitely tells you at the rabies it's at the top of the hype cycle or or maybe it's it's starting to really add value. Scot & Rick: [46:44] Why I think that's it was just one of those funny moments of I was half listening to the TV in the background when I heard the commercial and it referred to you take steps that way I'm glad I got to DVR and record show that live in a week or two is real Oaks or actually implementing it and that's good news because you know this is this is one of those areas that. Who is Kenna beyond the basics into something is a little bit higher. More compelling for Shoppers and it's actually use case this is a real use case it's good to see that what's happening. Jason: [47:23] Yeah I know you don't need the DVR anymore to capture the interesting commercials much every Advertiser upload their commercials to YouTube now so you can usually find it. Scot & Rick: [47:33] That sounds like a fun day activities at sifting through commercials. Jason: [47:36] Don't bonus tip there yeah anything come out of the research that that struck you as counterintuitive or there was like sort of a fun surprise for you who you know who's been looking at this stuff for a long time. Scot & Rick: [47:49] Yeah I know it's funny one of the one piece of advice when I started doing a lot of this was he never be surprised by a result weather still thinks it did jump off the page I need one of those for me we talked about the Amazon second purchase thing which was may be jarring Morrison surprising because we put that together with the speed at which we see Shoppers terminating as well so if you run a termination to see when your Shoppers mites actually leave you what we found this that. [48:24] Half of your repeat buyers will make that second purchase within 16 days and I think it would when you talk about it talk with retailers of what do you need to change what do you need to do differently. One of the most important things that we found in the surveyor in the in the research overall is that notion of anticipating because. Now you are your butt respite of toothaches Amazon her once I was going to Take Your Shopper if you don't stay tight or going to put a bubble around a shopper and then even for those that stay you only have a couple weeks before you start to lose a whole bunch of your Shoppers so just the speed of which are retailers Brands need to operate today to eat is I think it needs to be jarring to to all bran to retell it today because. Your clock is literally taking on you and making sure that you bring that Shopper back is maybe the most important activity that you can get into. [49:27] So we spent a lot of time talking kind of in the in the present when you look at the data can you extrapolate it and give us kind of your thoughts on and feel free to mix in your own personal lease obviously where do you see the future of e-commerce. [49:42] Yeah I know one of the one of the things that I think is most important today is that we've cut forgotten what we we've been wanting to do that for years in I'll go back to marketing we moved from batch and blast into segmentation and then have been injecting marketing with more personalization recently. Ed in Commerce we spent so much time trying to get those recommendations on the side and if I knew areas of bit of the experience that can be more relevant in meanwhile on the side we had customer service which is really need the true one to one channel. The entire time and it's been largely ignored and looked at as a cost center in silver profit Center and if there's one area that we're learning and I think we'll take a lot from is next couple years is that will start to see this service LED retailing model starts really take shape and take take effect across retail in. I mentioned the datapoint earlier that retailers are successful retailers are ones who do have a service proposition I think it goes deeper than that in the success that we seen from and I can point to stitch fix because their approach has been a service letter the fact that they have a box to get sent to you because there's there's there's a lot of hype around subscription models. [51:09] And it just like any Eddie hot treasury hype cycle topic. [51:15] Those things will will at some point fall and get quieter just like if you go back five or seven years when we saw the flash cell model but, every one of these friends leave something behind in the flash sale model turned us on to the concept of emergency in Access and it even rate ethically showing the word sold out on the website which knowing in the early 2000s something wrong product next Leona Group HST sold out it changed after that after the plastic model to be over this about brand heat look you should have come here earlier this time what we will see from all of these box models that have happened isn't the infusion of this relevance alongside this notion of service and it created just for you and curated just for you will start to be something that retailers and Brands need to differentiate on actually relate to their Shoppers in a much more 1 ton weigh it and to be honest it's an asset that brand retailers have and it's one that the other competition i e Market places, might not yet have holder might not be using so for those that want to succeed try to play the advantages and it said of just fighting the swamp take him out of it. Jason: [52:40] That is a a great piece of advice and that's going to be a great please place to leave it because it's happening again we've used up all our a lot of time so folks if you were eager to get one last question in with Rick or you want to follow up. [52:55] During the show feel free to leave us a note on our Facebook page and what will continue the dialogue there I will put a link in the show notes for where folks can go to download a digital copy of the research we've been. Talking about on Today Show and as always if this show is valuable to you the best way you can repay us is by jumping on the iTunes and finally giving us that five star of you that you've been holding out on I know you're still out. This week would be a great week to do it. Scot & Rick: [53:28] Rick we really appreciate you coming on and spending about an hour with us while you're traveling I know that's never a fun thing if books want to follow follow you on social media and learn more about what you're up to where should I go. Yeah on Twitter you can find me at Red Kenny and I think Jason like you mention you'll drop their link into show notes but if you want to find this Shopper first retailing report it will be a test for stucco get Shopper first and really hard to take a race. [54:00] Are you guys going to be doing any holiday Updates this year to the demand play the band work platform. Absolutely we will have our flash reporting so every morning after those big days you'll have a nice blog post of flash report results from us so your Friday morning after Thanksgiving your Saturday after Black Friday and your Tuesday after Cyber Monday. Will be glad to pick up your inbox with some really cool findings of what happened the day before. And I'm assuming if people follow you on Twitter you'll be throwing this out there absolutely. Jason: [54:37] Awesome Lil Rick thanks very much for joining us and until next time happy commercing.

Elrullstolarna som Permobil tillverkat i 50 år hjälper användarna att ta sig från plats A till B. Men med digitaliseringen får företaget möjlighet att hjälpa användarna på helt nya sätt. I veckans avsnitt berättar företagets forsknings- och innovationschef Helene Svahn om vad uppkoppling, sensorer och dataanalys lägger grunden för. Har du synpunkter på samtalet, frågor […] The post #137 – Med digitaliseringen blir elrullstolen mer än ett transportmedel appeared first on Podcasten Digitalsamtal.

We discuss home automation devices (the home of tomorrow!) and their benefit for people with disabilities. “Every disabled person has the right to have his or her handicap compensated as far as possible by aids with the same technological standard as those we all use in our everyday lives.” Dr. Per Uddén founder of Permobil. We celebrate our 22nd wedding anniversary,… Read more The post AFFL #035 The Home of Tomorrow appeared first on A Faith-Full Life.

Regeringschefer Niklas Linderoth, Jakob Green Werkmäster och Erik Adell tar oss till det eterbaserade landet Radiorepubliken igen, ett land där där satiren är statsreligon. Dessutom Sven Holmberg och Kristoffer Mattisson från humorgruppen Kreativt Haveri som berättar historien om den nystartade stand-up klubben i den lilla byn Tokeberga.