Podcasts about roofers

No matter how talented your sales team, sometimes it can feel like you just aren't growing the way you want to.Even when it feels like you have all the pieces in place. And it hurts even more when you hear things like, “I can't win against these cheap roofers.” “No one is buying right now.” What if I told you that it may not be your sales team's fault, and that there could be a framework to running a sales team you can count on? Watch this new interview with Jon Broce to hear how he did it. P.S. Do you want help building, training, and running a high-performing sales team? You can get the tools, training, and community support inside the Roofing STRONG Alliance™. Learn more or apply to join: https://rsa.pro/=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam Bensman's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Dan Walrack's personal experiences in the roofing industry. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Revenue and performance figures cited are specific to the speakers and are not guaranteed. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Link Up w/The Morning Sickness Digitally All Over:Instagram: @hms_98_official, @bosskupd, @bretvesely, @dickToledoX/Twitter: @HMSon98, @DickToledo, @bretveselyFacebook: @HMSKUPDYouTube: @hmspodcast9320, @98kupdRequest/Call in/Wakeup Song line:(IN AZ) 602.585.9800More HMS: www.holmbergpodcast.com, www.98kupd.comEmail: dtoledo@98kupd.com, bvesely@98kupd.com, bbogen@98kupd.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

He's been selling roofs for 27 years and calls himself a ‘Dinosaur.'Dan Walrack has thrived in the massive changes our industry has seen. But Dan said there's one thing that has not changed much for him over the last 27 years - his daily routine. These daily habits have helped him become one of the most successful people I've ever met in residential roofing sales. In this ‘behind the scenes' style interview, Dan shares:- His “3 goals everyday” practice- Why he chases ‘NO' more than yes- How he wins today, every day - How he gets homeowners chasing him (so he doesn't have to knock)- How he protects his evenings and does not work late anymoreWatch and share the interview: After 27 Years in Roofing Sales, This Is STILL His Daily Routine.P.S. Sales habits aren't born overnight. We build them with repetition and reinforcement: https://rsa.pro/=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam Bensman's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Dan Walrack's personal experiences in the roofing industry. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Revenue and performance figures cited are specific to the speakers and are not guaranteed. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Book a free strategy call to see how we can help you hit your goals and beyond: https://bit.ly/4b0wLaZ or call us at: (214)-453-1591 Get Predictable Calls From Proven Direct Mail Campaigns. Learn more about CertainPath's Lead Generation Direct Mail programs — for members AND non-members. Click here for a FREE Market Analysis: https://mycertainpath.com/lead-generation-request/?utm_source=youtube&utm_medium=video&utm_campaign=tsc226  He was a corporate consultant. She had an MBA. Neither had roofed a day in their lives — then they bought a roofing company and doubled it. Tim Wilde and his wife Sasha bought Sexton Roofing & Siding in Western Massachusetts in 2023 — a 40-year-old brand the previous owner ran solo at about $2 million a year, working 16-hour days, seven days a week. Neither of them had ever roofed: Tim came out of corporate pharmaceutical-construction consulting, and Sasha has an MBA and always wanted to run a business. When a corporate takeover pushed Tim out, and a friend showed them you could simply buy a business, they did. The first year nearly broke them. They priced with “a finger in the air,” had no idea what a good margin was, and kept winning on low bids. Then they found CertainPath — Tim signed up at a Profit Day on the spot — and the turnaround began: fixing their pricing first, then rebuilding sales around an in-home, one-call-close process. Two years in, they've doubled the business past $4 million, they're targeting $6.5 million, and Tim personally sold $2 million to become a CertainPath roofing crown champion. And it's 100% woman-owned — Sasha owns it outright, and Tim jokes he's “just cheap labor.” In this conversation, you'll discover: How two people with zero trade experience bought a 40-year-old roofing company off a broker Why the acquisition was tougher than they expected — and what they'd do differently The “finger in the air” pricing mistake CertainPath fixed first How moving to an in-home presentation unlocked one-call closes Why being the most thorough person at the door — the one who actually goes in the attic — wins the job The CertainPath training moment that took Tim from “doing sales completely wrong” to a crown champion How they think about growth: taking “a smaller piece of a larger pie” Whether you run a roofing, HVAC, plumbing, or electrical company, Tim and Sasha's story shows how to buy a business, raise your prices, and build a sales process that actually closes. Watch on YouTube or listen on your favorite podcast platform. And don't forget to subscribe to The Successful Contractor for more interviews that move the needle. About the Show The Successful Contractor is a podcast for residential HVAC, plumbing, electrical, and roofing contractors. Hosted by Bob Houchin, each episode features real contractor growth stories, hard-won business insights, and practical takeaways for building a profitable home services company. Meet the Host Bob Houchin has spent 20+ years immersed in the home services industry — listening to, learning from, and serving the people who run it. As host of The Successful Contractor, he's interviewed hundreds of the brightest minds in the trades. Beyond the mic, Bob is a Senior Strategist at CertainPath, building the training, onboarding programs, keynotes, and playbooks used by 1,200+ residential service companies. His motto: smart contractors learn from their mistakes; wise contractors learn from the mistakes of others. About CertainPath CertainPath is a business coaching and training organization that has built successful home service businesses for more than 25 years. We serve 1,200+ member companies across HVAC, plumbing, electrical, and roofing with professional coaching, training for every role, software solutions, and a vendor partner network that delivers millions in member rebates every year. Doubling your sales with a 20% net profit and an inspiring company culture is ALL possible. With CertainPath, Success is Made Certain. Connect CertainPath: https://www.mycertainpath.com FOLLOW CERTAINPATH Facebook: https://www.facebook.com/CertainPath LinkedIn: https://www.linkedin.com/company/certainpath Instagram: https://www.instagram.com/certainpath/ 

Link Up w/The Morning Sickness Digitally All Over:Instagram: @hms_98_official, @bosskupd, @bretvesely, @dickToledoX/Twitter: @HMSon98, @DickToledo, @bretveselyFacebook: @HMSKUPDYouTube: @hmspodcast9320, @98kupdRequest/Call in/Wakeup Song line:(IN AZ) 602.585.9800More HMS: www.holmbergpodcast.com, www.98kupd.comEmail: dtoledo@98kupd.com, bvesely@98kupd.com, bbogen@98kupd.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

He helped grow MHI from $3M to $17M in four years before selling the company.So I sat down with Jon Broce and asked a simple question:Looking back, what would you do differently?His answer turned into a great conversation about the mistakes that slow growth, cause chaos, and reduce profitability.Watch this new video to discover:How Jon worked backwards from production capacity instead of asking, “How much can we sell?”The simple “dollars per day” calculation that helped them decide which services to cut.Why having the right playbook isn't enough... and what actually separates roofing companies that execute from those that stay stuck.If you're trying to build a simpler, more profitable roofing company without reinventing the wheel, I think you'll get a lot out of this one.P.S. Are you interested in the systems, sales training, and guidance from people like Jon Broce who have actually scaled roofing companies? This might be for you: https://rsa.pro/=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam Bensman's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Jon Broce's personal experiences in the roofing industry and as a Mentor in the Roofing STRONG Alliance by TAMKO™ community. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, business valuations, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Revenue and performance figures cited are specific to the speakers and are not verified by or guaranteed by TAMKO. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Google is suspending roofing company Google Business Profiles without warning and most contractors don't find out until the calls stop.In this episode I'll show you the exact address types Google accepts, the ones that get you shut down, and how to build a profile that survives.Roofers are getting suspended without warningWhat a suspension actually costs youThe three address types Google acceptsPO boxes, virtual offices, and shared spaceHome addresses and service area businessesWhy verified listings still get pulled laterFake reviews and review attacksDuplicate listings and keyword stuffingGetting your business name rightBrand signals, third-party signals, and AI searchWhere to go from hereThis isn't about gaming Google. It's about not building your business on sand. (800) 353-5758 https://www.roofingwebmasters.com/

One of the best roofing salespeople I know rarely knocks doors.Dan Walrack gets roofing customers coming to him so he doesn't need to knock doors all the time.He shared his strategy that's helped him become a referral machine over the last 20 years. Whether you're in your 1st year, or have been doing this for decades, you'll likely learn at least one thing that will help you earn more referrals. Watch this new interview and pay close attention to: 1) The script that Dan uses2) When and how he asks for referrals 3) The long game play that many overlookI hope this video helps you and your team serve even more homeowners in today's challenging market. P.S. You can start using the done-for-you marketing material that Dan and I talk about in the video as a Member of the Roofing STRONG Alliance™. If you're a Member, go to the ‘Marketing Battle Pack' and then watch ‘The Complete SALES Strategy' for step-by-step instructions. Not a Member yet? Learn more or apply to join: https://rsa.pro/=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam Bensman's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Dan Walrack's personal experiences in the roofing industry. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Revenue and performance figures cited are specific to the speakers and are not guaranteed. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

The best salespeople don't “hard close” at all. They simply guide the homeowner naturally toward the next step. So if you're not closing as much as you want to, or if you feel awkward, sleazy, or pushy, then this new video is for you. Watch to learn my top 7 closing techniques:1) The Comfort Close 2) The Options Close 3) The Ask-less Close 4) The If-Then Close5) The Install Date Close 6) The Negative Agreement Close 7) The From-To Close Every roofing sales rep should know these because they actually work.Feel free to share this with your team or play this video in your next sales meeting.P.S. Want to improve your close rates? Join me inside the Roofing Strong Alliance™: https://rsa.pro/=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInViews and opinions expressed are based on the speakers' personal experiences in the roofing industry prior to  working with TAMKO. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, insurance claims, financing, legal matters, compliance, or business transactions. All references to insurance policies, claims processes, deductibles, depreciation, or coverage are general in nature and for illustrative purposes only — actual insurance terms, coverage, deductibles, policy exclusions, and claim outcomes vary by carrier, policy, state, and individual circumstances. This video does not constitute insurance, public adjusting, or claims-handling advice. Contractors must independently ensure that their communications with homeowners regarding insurance claims, coverage, deductibles, and out-of-pocket costs comply with all applicable federal, state, and local laws, including state-specific restrictions on contractor involvement in insurance claims, public adjuster licensing requirements, anti-rebating statutes, and consumer protection regulations. Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. Viewers are encouraged to consult qualified legal, insurance, and compliance professionals before applying these concepts or making any decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Roofing sales just aren't as easy as they used to be.A few years ago, if you knew the insurance process, stayed persistent, and followed the playbook, you could do very well.Today we have higher deductibles, more ACV policies, managed repair programs, and more. That combined with a depressed market and even more competition makes it feel much harder than it used to be.The game has changed.That's exactly what Dan Walrack and I dive into in this week's video.Watch: The Game Has Changed: How Winning Roofers Sell in 2026We discuss: • The advantage of shifting from insurance-first conversations to retail-first thinking.• How to overcome today's objections. • Why your sales process should evolve to meet homeowners' new needs. Our industry is headed in a new direction, and I hope this conversation helps you feel optimistic about how to adapt. P.S. The contractors who thrive over the next few years won't necessarily be the ones who knock the most doors; they'll be the ones who adapt the fastest.If you're looking for practical training, sales systems, and a community of growth-minded roofing contractors committed to serving homeowners the right way, I'd love to invite you to join the Roofing STRONG Alliance™ community: https://rsa.pro/=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInViews and opinions expressed are based on the speakers' personal experiences in the roofing industry prior to  working with TAMKO. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, insurance claims, financing, legal matters, compliance, or business transactions. All references to insurance policies, claims processes, deductibles, depreciation, or coverage are general in nature and for illustrative purposes only — actual insurance terms, coverage, deductibles, policy exclusions, and claim outcomes vary by carrier, policy, state, and individual circumstances. This video does not constitute insurance, public adjusting, or claims-handling advice. Contractors must independently ensure that their communications with homeowners regarding insurance claims, coverage, deductibles, and out-of-pocket costs comply with all applicable federal, state, and local laws, including state-specific restrictions on contractor involvement in insurance claims, public adjuster licensing requirements, anti-rebating statutes, and consumer protection regulations. Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. Viewers are encouraged to consult qualified legal, insurance, and compliance professionals before applying these concepts or making any decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Before you start dropping prices or negotiating with homeowners, read this. Homeowners are price shopping more than before. One of the smartest sales strategies I've ever learned was from Jon Abernathy, and he trained his team to do the exact opposite: Offer an economy roof package.Here's the surprising part...Most homeowners don't buy it.Because it gives them a reference point that builds trust, removes price objections, and naturally leads them into the higher value option without feeling pressured.Jon's approach had me re-thinking things… and I imagine it will do the same for you. Watch this interview to see Jon break down:• Why an economy package can actually make your premium packages easier to sell.• How to stop negotiating on price and start negotiating on value instead.• The simple package strategy that helps homeowners confidently choose the option that's right for them.I hope this valuable interview helps you make even more sales in today's ultra-competitive market. P.S. If you're serious about building a stronger roofing company, the Roofing STRONG Alliance™ gives you access to the tools, training, and community support to help scale your business in today's changing market. Membership is now available at no additional cost to The TAMKO Edge® contractors. Learn more or apply to join: https://rsa.pro/=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam Bensman's and Jon Abernathy's personal experiences in the roofing industry prior to coming to TAMKO. This content is intended for general informational and educational purposes only and should not be considered professional advice regarding warranties, insurance, financing, legal matters, compliance, or business transactions. All product performance claims, warranty descriptions, and package recommendations discussed are general in nature. Actual warranty terms, conditions, limitations, and exclusions vary by product, system, and registration level — contractors and homeowners must review the applicable written warranty for complete terms before making purchasing decisions or sales representations. Contractors must ensure their sales and business practices, including all warranty and product representations made to homeowners, are accurate, substantiated, and comply with all applicable federal, state, and local laws, including consumer protection, advertising, and insurance regulations. Financing and pricing examples are illustrative only. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

In this August Roofer of the Month podcast, Megan Ellsworth is joined by John Kiesel from Division 7. This recognition highlights individuals who consistently deliver quality workmanship, prioritize safety, and go above and beyond to contribute to the success of their projects and customers. Through their commitment to excellence, these roofing professionals exemplify the values that drive the industry forward and set the standard for professionalism in the field. Learn more at RoofersCoffeeShop.com!  https://www.rooferscoffeeshop.com/   Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up   Sign up for the Week in Roofing!  https://www.rooferscoffeeshop.com/sign-up   Learn more about Division 7 Roofing here! https://www.rooferscoffeeshop.com/directory/division-7-roofing Follow Us!   https://www.facebook.com/rooferscoffeeshop/  https://www.linkedin.com/company/rooferscoffeeshop-com  https://x.com/RoofCoffeeShop  https://www.instagram.com/rooferscoffeeshop/  https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw  https://www.pinterest.com/rcscom/  https://www.tiktok.com/@rooferscoffeeshop  https://www.rooferscoffeeshop.com/rss  #Division7Roofing #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry 

Discover how top roofing companies boost profit per job without raising prices by shifting from price-first to quality-first marketing. Learn strategies to attract higher-value customers, educate homeowners, and structure sales conversations that sell workmanship over cost. Profit Acuity City: Pittsburgh Address: 239 Fourth Ave, Ste 1401 #8511 Website: https://app.profitacuity.com Phone: +1 877 624 1229

In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Paul Reed of Roofers in Recovery to discuss the mission behind National Roofers in Recovery Day and how the roofing industry is coming together to support recovery, mental health and hope. They explore the impact this annual initiative has on individuals and communities, share inspiring stories from past events and explain how contractors can get involved to make a difference. Whether you're looking to support the cause or learn more about the resources available, this conversation highlights the power of the roofing community to change lives. Learn more at http://RoofersCoffeeShop.com!  https://www.rooferscoffeeshop.com/   Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up   Sign up for the Week in Roofing!  https://www.rooferscoffeeshop.com/sign-up   Learn more about Roofers in Recovery here! https://www.rooferscoffeeshop.com/directory/roofers-in-recovery Follow Us!   https://www.facebook.com/rooferscoffeeshop/  https://www.linkedin.com/company/rooferscoffeeshop-com  https://x.com/RoofCoffeeShop  https://www.instagram.com/rooferscoffeeshop/  https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw  https://www.pinterest.com/rcscom/  https://www.tiktok.com/@rooferscoffeeshop  https://www.rooferscoffeeshop.com/rss  #RoofersinRecovery #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry

Most roofers think they lose big roofing jobs on price, but the real leak happens way earlier. Discover the seven hidden gaps between inquiry and conversation that cost you five-figure deals and the exact systems to close them. Profit Acuity City: Pittsburgh Address: 239 Fourth Ave, Ste 1401 #8511 Website: https://app.profitacuity.com Phone: +1 877 624 1229

Roofing industry legend Dan Walrack shares the word-for-word d2d pitch he has refined over 20 years in this new interview.What inspired me the most from this interview was Dan's philosophy. He isn't trying to "close" homeowners.He's trying to understand them and what they need.Dan's pitch is brilliant because:• It starts a conversation that consistently gets homeowners talking.• The neighborhood strategy that turns one approved roof into multiple signed jobs.• How to stop sounding like every other roofing salesperson in your market.You may want to share this one with your team or watch it in your next sales meeting.I think you'll finish this video knowing what it takes to be great on the doors. Important: Door-to-door solicitation laws vary by state and municipality. Ensure your team is compliant with local permit requirements and any applicable restrictions before using these techniques.P.S. Imagine how strong your team will be on the doors after making small, easy adjustments week over week, month after month. Ongoing training from industry experts could help your team get even stronger on the doors: https://rsa.pro/=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Dan Walrack's personal experiences in the roofing industry. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication and sales techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, misleading, or high-pressure sales practices. Door-to-door solicitation is heavily regulated at the state and local level. Contractors must independently ensure compliance with all applicable solicitation permit requirements, anti-solicitation ordinances, "No Soliciting" sign laws, and state-specific restrictions on contractor solicitation related to insurance claims or storm damage. Penalties for non-compliance can include fines, license suspension, or criminal charges. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, insurance, advertising, telemarketing, lending, and employment laws. Revenue and performance figures cited are specific to the guest speaker and are not guaranteed. Viewers are encouraged to consult qualified legal and compliance professionals before applying these concepts or making any decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

She did not grow up thinking about roofing. She spent years in other work before deciding she wanted real pay, real benefits and a real career path. A woman she knew had gone through Hire360 and told her to look into it. She did. Now she is an apprentice with Roofers Local 11 in Chicago, and she is not going back. On today's episode of America's Work Force Union Podcast, Donetta Thomas tells her story of entering the building trades through Hire360, the Chicago workforce development organization that connects women and people of color to union construction careers. She walks through what Hire360's pre-apprenticeship program actually does to prepare people for the trades, what life on a roof in Chicago really looks like and what she would say to any woman or person of color who is sitting on the fence about making the move. Visit hire360chicago.com to learn more about Hire360 and rooferslocal11.org for more on Roofers Local 11.

went ahead and put the descript in the title.

Roofing sales have gotten harder this year...I've had more conversations with roofing contractors describing sales as a “knife fight” than ever before.Leads are down.Homeowners are comparing more estimates.And too many roofers are responding by dropping prices just to keep jobs coming in.Here's the problem...If your answer to a changing market is simply lowering your price, you're playing a game you can never win.The market didn't just get slower, it changed.Homeowners are making buying decisions differently than they did just a few years ago. They're comparing more options, delaying decisions longer, and looking for more confidence before they move forward.The good news?Once you understand what's changed, you'll feel confident about what to do next.Watch this new video to learn:-The 3 biggest reasons roofing sales are harder in 2026.-The real reason homeowners are shopping differently than ever before.-The new opportunities this creates.Strong roofing companies are adapting in real-time to earn more business without relying on discounts, and I hope this helps you do exactly that. P.S. If you're looking for more than just YouTube videos and want sales systems, training, resources, and a community of growth-minded roofing contractors, then this might be for you: https://rsa.pro/=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

This episode was sponsored by Cardiff & Roof Shield   LightSpeed VT: https://www.lightspeedvt.com/ Dropping Bombs Podcast: https://www.droppingbombs.com/ Today's Dropping Bombs episode delivers a blue-collar blueprint for real wealth with Kenny Robinson — a former 13-year law enforcement officer (SWAT and K9) who traded a badge for a business, built a roofing company voted Baldwin County's #1 contractor, then launched Roof Shield, a proprietary roof rejuvenation system spreading across the country.   Kenny breaks down how one injury on a roof led to a $18,000 week, why most contractors stay broke chasing one-time jobs instead of recurring revenue, and how a five-year warranty and reapplication cycle turns a single roof into a client for life.   Whether you're stuck in a job that's capped your income, sitting on a skill you haven't figured out how to scale, or just tired of starting over every time you win a customer, this episode shows what's possible when you stop chasing one-time paydays and start building something that pays you again and again.  

Book a free strategy call to see how we can help you hit your goals and beyond: https://bit.ly/4b0wLaZ or call us at: (214)-453-1591 Get Predictable Calls From Proven Direct Mail Campaigns. Learn more about CertainPath's Lead Generation Direct Mail programs — for members AND non-members. Click here for a FREE Market Analysis: https://mycertainpath.com/lead-generation-request/?utm_source=youtube&utm_medium=video&utm_campaign=tsc225 -------------------------------------------------------------------------------- He sold medical devices to surgeons. Now he sells $10 million of HVAC a year — and he never pressures a homeowner to do it. Caleb Holte is a comfort advisor at Fix-It 24/7 in Denver, and a two-time Crown Champion who has sold roughly $10 million of residential HVAC. But he didn't come up through the trades. He came from AT&T and Verizon sales, a cutthroat stint in finance, even bodybuilding — and most recently medical device sales, where dinners with surgeons felt fake and “performative.” So he traded it all for the blue truck. His start was brutal. His GM handed him a truck, some keys, and told him to “go fail forward.” He went 0-for-5 on his first drive and figured he was about to get fired. What turned it around wasn't pressure — it was a journal: after every call he wrote down three things that went well and three that didn't, until the patterns became second nature. Across this conversation with host Bob Houchin, Caleb breaks down his entire in-home process — positioning himself as a “field supervisor” instead of a “comfort advisor,” price conditioning and extreme anchoring (including the $45,000 system he shows every customer and refuses to sell), reading body language down to where a customer points their feet, getting objections out early, and the quiet discipline of “he who talks first loses.” He also gets honest about the part most salespeople skip — the heart behind it. Caleb prays in the truck before a call, treats every grandmother and single mom like his own family, and lives by a simple belief: anybody can close anybody. It's just whether or not you're the right guy. In this conversation, you'll discover: Why he positions himself as a “field supervisor,” never a “comfort advisor” The extreme-anchoring move: the $45,000 system he shows every customer and won't sell How to get customers to sell themselves instead of pitching them What a customer's feet — and a woman's hands — tell you about the sale “Easy pay,” not “financing”: the language that lowers the guard Why “he who talks first loses” after you slide over the price The journaling habit that took him from 0-for-5 to $10 million Whether you sell HVAC, plumbing, electrical, or roofing, Caleb's process shows how to close big without pressure — and keep your character intact. Watch on YouTube or listen on your favorite podcast platform. And don't forget to subscribe to The Successful Contractor for more interviews that move the needle. About the Show The Successful Contractor is a podcast for residential HVAC, plumbing, electrical, and roofing contractors. Hosted by Bob Houchin, each episode features real contractor growth stories, hard-won business insights, and practical takeaways for building a profitable home services company. Meet the Host Bob Houchin has spent 20+ years immersed in the home services industry — listening to, learning from, and serving the people who run it. As host of The Successful Contractor, he's interviewed hundreds of the brightest minds in the trades. Beyond the mic, Bob is a Senior Strategist at CertainPath, building the training, onboarding programs, keynotes, and playbooks used by 1,200+ residential service companies. His motto: smart contractors learn from their mistakes; wise contractors learn from the mistakes of others. About CertainPath CertainPath is a business coaching and training organization that has built successful home service businesses for more than 25 years. We serve 1,200+ member companies across HVAC, plumbing, electrical, and roofing with professional coaching, training for every role, software solutions, and a vendor partner network that delivers millions in member rebates every year. Doubling your sales with a 20% net profit and an inspiring company culture is ALL possible. With CertainPath, Success is Made Certain. Connect CertainPath: https://www.mycertainpath.com FOLLOW CERTAINPATH Facebook: https://www.facebook.com/CertainPath LinkedIn: https://www.linkedin.com/company/certainpath Instagram: https://www.instagram.com/certainpath/

They are generating $250M per year… from referrals and repeat business. I sat down with Josh Sparks, Chairman of the ~$600M roofing portfolio called Infinity Home Services (IHS) to learn exactly how 40-60% of their revenue is word of mouth.While some companies are struggling for leads, IHS is growing and referrals are a huge reason why. Josh isn't shy to share what's worked for them because he says, “Everybody has your strategy. Nobody has your execution.” Watch this interview to learn: - Why most referral programs fail- The ‘SMART' framework he's been using for 30 years- His best advice to drive referrals that anyone can useIt's been a tough year for a lot of roofers, and I hope this video helps you drive more word-of-mouth business.P.S. Josh is right… Strategies don't win, execution does. If you want to surround yourself with powerful strategies plus a community dedicated to executing at a high level, then the Roofing STRONG Alliance™ community may be exactly what you've been searching for: https://rsa.pro/=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Josh Sparks' personal experiences in the roofing and home services industry. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, business valuations, mergers and acquisitions, or business transactions. TAMKO does not endorse, recommend, or make any representation regarding any third-party company, platform, service, or business opportunity discussed in this video. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, misleading, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Revenue, referral, and performance figures cited are specific to the guest's organization, are unverified by TAMKO, and should not be interpreted as typical or guaranteed results. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Ray Schwetz gets business empowerment from Vincent Malizia, Chief Culture Officer at A-1 Roofing,  a second-generation, family-owned roofing company serving the Tri-State for over 40 years.  Whether it's a residential home, commercial building, condominium or HOA. A-1 Roofing delivers trusted roofing solutions backed by decades of experience.

Have you noticed how much harder it feels to get homeowners to make a decision lately?They're collecting more estimates.Comparing more options.Taking longer to decide.And in many cases... doing nothing at all.I recently heard about a homeowner who collected 12 roofing estimates.If every contractor presented three options, that homeowner was comparing 36 different roof packages.No wonder so many homeowners feel overwhelmed.Here's the surprising part...The problem may not be your price.And it isn't your products.It's often how the packages are built and presented.In today's new video, I break down the simple framework to make it even easier for homeowners to choose the best one (for them).Inside the video, you'll learn:• The 4 building blocks every roof package should include• How to structure your unique Good, Better, Best packages• Why homeowners tend to keep choosing one package over the others• The pricing psychology that helps homeowners compare options with confidence• A few simple changes you can make that may improve both your close rate and average saleIf your sales team is presenting multiple options, this is a video you'll want everyone to watch.Watch the video here.P.S. Today's roofing competition is feeling higher pressure than before. Roofers are having to adapt in real time. Whether it's sales practices, lead generation, hiring, or even working through the storm damage process. We're doing it together inside our community: The Roofing STRONG Alliance™. Would you like to join us? Visit https://rsa.pro/ to learn more. Membership is now included at no additional cost for The TAMKO Edge® Certified Contractors.=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInTAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, warranties, pricing, or business transactions. Communication techniques and package-pricing examples discussed are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, misleading, or high-pressure sales practices. Contractors must ensure their product, warranty, pricing, sales, and business practices comply with all applicable federal, state, and local laws, including consumer protection, advertising, licensing, permitting, home improvement contract requirements, cooling-off periods, cancellation rights, telemarketing, lending, and employment laws. Pricing and package examples are illustrative only; actual pricing, product availability, warranty coverage, and required disclosures vary by contractor, product, market, and state. Contractors should review applicable product specifications, manufacturer installation instructions, written warranty terms, and local code requirements before presenting package options. Viewers are encouraged to consult qualified legal, compliance, financial, and other professional advisors before applying these concepts or making decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Book a free strategy call to see how we can help you hit your goals and beyond: https://bit.ly/4b0wLaZ or call us at: (214)-453-1591Get Predictable Calls From Proven Direct Mail Campaigns. Learn more about CertainPath's Lead Generation Direct Mail programs — for members AND non-members. Click here for a FREE Market Analysis: https://mycertainpath.com/lead-generation-request/?utm_source=youtube&utm_medium=video&utm_campaign=tsc224--------------------------------------------------------------------------This father-and-son electric shop was doing $600K with almost no profit. Three years later: $1.6 million. The difference wasn't luck — it was how they sell. Erwin Carrasquillo taught himself the electrical trade after coming to the United States — before he could even speak English. He and his son Owen built Jeoah Electric in Slatington, Pennsylvania on grit: borrowed crews, work that never turned into money in the bank, and a $15,000 payroll due against $200 in the account. The turning point came in a Home Depot aisle, when Owen asked a more successful electrician one question — "what are you doing that I'm not?" That question led them to a sales process they now run on every call. In this conversation, Erwin and Owen walk host Bob Houchin through it step by step — selling the diagnostic first, asking questions instead of pitching, building three options instead of ultimatums, and reframing price as safety. It's the system that took them from $600,000 to $1.6 million in three years, both earning Crown Champion honors. They're just as candid about the hard parts — the night Owen broke down finding his 'why,' the leap of faith that put the whole thing on a credit card, and the faith and family culture that held it all together. In this conversation, you'll discover: The questions that get customers to sell themselves Why you sell the diagnostic before you touch the panel How to present three options without giving ultimatums The "medicine analogy" that makes safety urgent How to handle "I need to think about it" in a single move Reframing price as monthly safety, not cost The mindset shift that turned survival into $1.6M Whether you're an electrician, a plumber, or an HVAC owner trying to get off the truck, Erwin and Owen's process shows how a small shop can sell with confidence and character. Watch on YouTube or listen on your favorite podcast platform. And don't forget to subscribe to The Successful Contractor for more interviews that move the needle. About the ShowThe Successful Contractor is a podcast for residential HVAC, plumbing, electrical, and roofing contractors. Hosted by Bob Houchin, each episode features real contractor growth stories, hard-won business insights, and practical takeaways for building a profitable home services company.Meet the HostBob Houchin has spent 20+ years immersed in the home services industry — listening to, learning from, and serving the people who run it. As host of The Successful Contractor, he's interviewed hundreds of the brightest minds in the trades. Beyond the mic, Bob is a Senior Strategist at CertainPath, building the training, onboarding programs, keynotes, and playbooks used by 1,200+ residential service companies. His motto: smart contractors learn from their mistakes; wise contractors learn from the mistakes of others.About CertainPathCertainPath is a business coaching and training organization that has built successful home service businesses for more than 25 years. We serve 1,200+ member companies across HVAC, plumbing, electrical, and roofing with professional coaching, training for every role, software solutions, and a vendor partner network that delivers millions in member rebates every year. Doubling your sales with a 20% net profit and an inspiring company culture is ALL possible. With CertainPath, Success is Made Certain.FOLLOW CERTAINPATH:Facebook: https://www.facebook.com/CertainPathLinkedIn: https://www.linkedin.com/company/certainpathInstagram: https://www.instagram.com/certainpath/#electrician #electricalcontractor #salestraining #homeservices #certainpath #skilledtrades #contractorbusiness #fatherandson

If you're struggling with low leads, low close rates, or cashflow problems, this could be why…You could be too slow at the moments that matter most. Because money follows speed. And if you're too slow, you may be putting yourself at a big disadvantage. In roofing, there are 3 measurements of speed to master.Watch this new video to learn what they are, how to track them, and how to improve them. P.S. Speed = more money. If you're searching for ways to operate faster, train your team faster, and get answers to questions faster, then I'd love to invite you to join us inside the Roofing STRONG Alliance™ community: https://rsa.pro/Membership is now included at no additional cost for The TAMKO Edge® Certified Contractors.=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, misleading, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending (including the Truth in Lending Act), employment, and any applicable home improvement contract, payment, or collection requirements. Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability. Any discussion of business operations, payment timing, cash flow, financing, credit, or capital strategies is general in nature; contractors should consult qualified financial, legal, and other professional advisors before making borrowing, contract, payment-collection, or other business decisions.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

How do shingle ratings and warranties actually drive sales? First, they are not the same thing, and many roofers are getting this wrong. Ratings = “This has been tested.” Warranties = “This company backs it.”Why does this matter? Because homeowners aren't buying roofs.They're buying what feels like certainty. If you can't explain this properly to homeowners, they will not understand your value. But if you get this right, you could be the one roofer that stood out from everyone else. P.S. If you're looking to increase your close rates, improve your processes, and learn from industry experts, I'd love to invite you to join us inside the Roofing STRONG Alliance™ community: https://rsa.pro/Membership is now included at no additional cost for The TAMKO Edge® Certified Contractors.=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on the speakers' personal experiences in the roofing industry and are for general informational purposes only. Jon Senac is a Mentor inside the Roofing STRONG Alliance by TAMKO™ community. All product performance claims, ratings, and warranty descriptions discussed in this video are general in nature and intended for educational purposes. “Beyond Class 4” is a marketing term and does not refer to any official UL impact rating – please review the official HailGuard™ product specifications for complete details and tamko.com for the actual terms of HailGuard™ Extended Limited System Warranty. Product ratings reflect testing under controlled laboratory conditions and do not guarantee performance under all real-world conditions, including but not limited to hail events. This video does not represent that any product will prevent hail damage or eliminate the need for insurance claims. Contractors must ensure their sales representations regarding product ratings, warranties, and insurance are accurate, substantiated, and comply with all applicable federal, state, and local laws, including consumer protection, advertising, and insurance regulations. Recording of sales interactions must comply with applicable state and federal recording consent laws. Consult your advisors before applying these concepts.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Discover why the sticker price on Angi and HomeAdvisor leads doesn't tell the full story. We break down the real cost-per-booked-job formula, compare shared versus exclusive leads, and reveal how speed-to-lead and qualification can make or break your roofing business. Profit Acuity City: Pittsburgh Address: 239 Fourth Ave, Ste 1401 #8511 Website: https://app.profitacuity.com Phone: +1 877 624 1229

One of the most frustrating parts of running a roofing company right now is feeling like someone else controls your growth.Maybe it's the lead company.Maybe it's the marketing agency.Maybe it's a referral source that's slowed down.Or maybe it's the simple reality that every lead seems to cost more than it did a year ago.When leads get tight, most contractors react the same way:"We need more leads."But in many cases, that's not actually the problem.The real problem is control.When your business depends entirely on outside sources for opportunities, you're constantly reacting instead of proactively creating growth.That's exactly why I sat down with RSA mentor Kody Landals.After building and scaling an in-house call center for his own roofing company, Kody went on to help implement the same systems across multiple roofing brands.Watch this interview where Kody breaks down the 5-step framework for building your own roofing call center.A few of the topics we cover:• The first numbers you need to know before spending a dollar on leads• The technology stack that makes an in-house call center possible• Why hiring for personality beats hiring for call center experience• How to create scripts, scorecards, and accountability systems that actually work• The daily metrics that tell you whether your lead generation is healthy—or headed for troubleIf you're looking for more control, more predictability, and a practical framework for building an internal lead generation engine, I think you'll get a lot from this one.Stay strong.P.S. Kody is working with contractors like you on lead generation, call center builds, phone sales, and scaling. If you want to join Kody, the other RSA mentors, and surround yourself with a community of value-aligned roofers growing together, then joining The Roofing STRONG Alliance™ community might be for you: https://rsa.pro/Membership is now included at no additional cost for The TAMKO Edge® Certified Contractors.=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection (including cooling-off periods, cancellation rights, or home solicitation sale regulations), telemarketing, lending (including the Truth in Lending Act), and employment. Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability. Any discussion of business financing, credit, or capital strategies is general in nature; contractors should consult qualified financial, legal, and other professional advisors before making borrowing or credit decisions or any other decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Cars into buildings update; World Cup Fever; Fireworks out the wazoo; Things real estate agents shouldn't be doing; Food News and food truck rallys; Roofers fighting and tossing each other off the house.

AI search is changing everything and most roofing contractors have no idea how to show up in it. In this video, I break down exactly how roofers can rank in AI search results like ChatGPT, Google AI Overviews, and Perplexity so your business gets found before competitors even know what's happening.You'll learn how AI pulls answers from trusted sources, why your website content structure matters more than ever, and the specific signals that get plumbing businesses featured in AI-generated responses.Whether you're a solo roofer or running a multi-truck operation, this is the SEO shift you can't afford to ignore.???? Subscribe for weekly SEO and marketing tips built for trade contractors ‪@roofingwebmasters‬ ???? Want your plumbing website to dominate AI search? Drop a comment below or visit https://www.roofingwebmasters.com/(800) 353-5758#roofingseo #marketingforroofers #roofingmarketing #aisearch #aisearchranking

*Buy a EZ "DEFECTOR" hoodieNote: "Act 2" will be a separate published audio podcast.*Check out EZ's morning radio show "The InZane Asylum Q100 Michigan with Eric Zane" Click here*Get a FREE 7 day trial to Patreon to "try it out."*Watch the show live, daily at 8AM EST on Twitch! Please click here to follow the page.Email the show on the Shoreliners Striping inbox: eric@ericzaneshow.comTopics*Empire State daredevils know how to kiss.*Awesome Mexican roofers fist fight.*EZ comes up with brilliant idea for veterans who are freaked out by fireworks.*Dude thrifts Wilt Chamberlin's warmup for $3; sells for $250,000.*False alarm...EZ thought this story was true.*Stupid criminal charges for idiot who screwed with fucked up reflecting pool in DC.*USA soccer fans sing John Denver.*Nick the Electrician lets everyone down.*Croatian chick not happy with refs.*Maine couple keeps bear from eating Moose calf.*Vid one of soccer player getting hit in dick.*Vid two of soccer player getting hit in dick.*EZ's favorite "American Songs:" In America - Charlie Daniels Band, Red White and Blue - Lynyrd Skynyrd, Courtesy of the Red White and Blue (The Angry American) - Toby Keith*Asshole of the daySponsors:Please follow Indian Paintbrush Farm Sanctuary on Facebook and InstagramWest Michigan Whitecaps, Berlin Raceway, Indian Paintbrush Farm Sanctuary, Impact Powersports, Kuiper Tree Care, Frank Fuss / My Policy Shop Insurance, Kings Room Barbershop, Shoreliners,  Ervines Auto Repair Grand Rapids Hybrid & EV,Interested in advertising? Email eric@ericzaneshow.com and let me design a marketing plan for you.Contact: Shoreliners Striping inbox eric@ericzaneshow.comDiscord LinkEZSP TikTokSubscribe to my YouTube channelHire me on Cameo!Tshirts available herePlease subscribe, rate & write a review on Apple Podcastspatreon.com/ericzaneInstagram: ericzaneshowTwitterAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

*Buy a EZ "DEFECTOR" hoodieNote: "Act 1" was a separate published audio podcast.*Check out EZ's morning radio show "The InZane Asylum Q100 Michigan with Eric Zane" Click here*Get a FREE 7 day trial to Patreon to "try it out."*Watch the show live, daily at 8AM EST on Twitch! Please click here to follow the page.Email the show on the Shoreliners Striping inbox: eric@ericzaneshow.comTopics*Empire State daredevils know how to kiss.*Awesome Mexican roofers fist fight.*EZ comes up with brilliant idea for veterans who are freaked out by fireworks.*Dude thrifts Wilt Chamberlin's warmup for $3; sells for $250,000.*False alarm...EZ thought this story was true.*Stupid criminal charges for idiot who screwed with fucked up reflecting pool in DC.*USA soccer fans sing John Denver.*Nick the Electrician lets everyone down.*Croatian chick not happy with refs.*Maine couple keeps bear from eating Moose calf.*Vid one of soccer player getting hit in dick.*Vid two of soccer player getting hit in dick.*EZ's favorite "American Songs:" In America - Charlie Daniels Band, Red White and Blue - Lynyrd Skynyrd, Courtesy of the Red White and Blue (The Angry American) - Toby Keith*Asshole of the daySponsors:Please follow Indian Paintbrush Farm Sanctuary on Facebook and InstagramWest Michigan Whitecaps, Berlin Raceway, Indian Paintbrush Farm Sanctuary, Impact Powersports, Kuiper Tree Care, Frank Fuss / My Policy Shop Insurance, Kings Room Barbershop, Shoreliners,  Ervines Auto Repair Grand Rapids Hybrid & EV,Interested in advertising? Email eric@ericzaneshow.com and let me design a marketing plan for you.Contact: Shoreliners Striping inbox eric@ericzaneshow.comDiscord LinkEZSP TikTokSubscribe to my YouTube channelHire me on Cameo!Tshirts available herePlease subscribe, rate & write a review on Apple Podcastspatreon.com/ericzaneInstagram: ericzaneshowTwitterAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Book a free strategy call with CertainPath to see how we can help you hit your goals and beyond: https://bit.ly/4b0wLaZ Or call us at: (214) 453-1591 He broke his back chasing pro baseball, spent 22 years in ministry, then helped build a $105M, $18M-EBITDA contractor. This is Bubba Thurman's story. Bubba Thurman is the president of Baker Brothers Plumbing, Air & Electric in Dallas–Fort Worth — the first non-family president in the company's history, dating back to its founding in 1945. Last year, Baker Brothers did $105 million in revenue and exceeded $18 million in EBITDA — a level of profitability most home services companies only dream about. His path was anything but linear. A Division-I baseball catcher who was certain he'd go pro, Bubba broke his back in a 1991 on-field collision and watched the dream die. “Baseball was a false well,” he says. He spent the next 22 years in ministry — helping build the largest youth ministry in the country and learning leadership under his mentor, Steve Stroop — before burning out and making an improbable leap into the trades. Recruited by Jimmie Dale to Baker Brothers, Bubba earned the team's trust the hard way: “I ran calls, I dug trenches, I wore a uniform.” Then he drove the culture transformation that helped take Baker Brothers from roughly $20 million to more than $100 million. In this episode, Bubba walks Bob Houchin through the whole journey — and the playbook beneath it. In this conversation, you'll discover: Why culture is “just a set of norms” — and how to make excellence the normal The $0 cleanliness campaign that started the turnaround: “don't step over a piece of trash” How to layer standards one at a time so they actually stick The three-win strategy that aligns the customer, the employee, and the company What changes when leadership “lands on your desk” — the real weight of the top job His message for a tough market: stop chasing what you can't control — “you are your best marketer” “You earn equity when you do things above and beyond” — and the Miss Johnson light-bulb test Why “when you roll up, the clock starts” — and how micro-changes compound across 700 jobs a day Whether you lead an HVAC, plumbing, electrical, or roofing company — or you're building toward your first leadership seat — Bubba's story is a masterclass in building a culture of excellence that scales. Watch on YouTube or listen on your favorite podcast platform. And don't forget to subscribe to The Successful Contractor for more interviews that move the needle.  About the Show The Successful Contractor is a podcast for residential HVAC, plumbing, electrical, and roofing contractors. Hosted by Bob Houchin, each episode features real contractor growth stories, hard-won business insights, and practical takeaways for building a profitable home services company.  Meet the Host Bob Houchin has spent 20+ years immersed in the home services industry — listening to, learning from, and serving the people who run it. As host of The Successful Contractor, he's interviewed hundreds of the brightest minds in the trades. Beyond the mic, Bob is a Senior Strategist at CertainPath, building the training, onboarding programs, keynotes, and playbooks used by 1,200+ residential service companies. His motto: smart contractors learn from their mistakes; wise contractors learn from the mistakes of others.  About CertainPath CertainPath is a business coaching and training organization that has built successful home service businesses for more than 25 years. We serve 1,200+ member companies across HVAC, plumbing, electrical, and roofing with professional coaching, training for every role, software solutions, and a vendor partner network that delivers millions in member rebates every year. Doubling your sales with a 20% net profit and an inspiring company culture is ALL possible. With CertainPath, Success is Made Certain. Visit www.mycertainpath.com for more information.

Have you noticed it feels harder to get homeowners to make a decision lately?Maybe you've watched estimates sit longer than they used to.Maybe you've seen homeowners choose repairs over replacement.Maybe lead costs are climbing while opportunities feel harder to come by.You're wondering..."Is this just happening to me, or is something bigger going on?"I had the opportunity to spend time with roofing contractors from across the country at the Florida Roofing & Sheet Metal Association Annual Convention.In conversations at the TAMKO booth, during an industry panel, and at a private gatherings with contractors, I kept hearing these same 3 themes over and over again.And while none of us has a crystal ball, these trends may be signaling something important about where our industry is today and where it could be heading next.In this new video, I break down:1) How homeowners are using AI to compare and choose roofing estimates 2) How sales cycles are stretching to two and even three years in some markets3) How and why repairs are becoming a larger part of the conversation as homeowners delay replacement decisionsMost importantly, I share what I believe the opportunity is for roofing companies willing to adapt.Because while some contractors see these trends as threats...The strongest companies will recognize them as signals.Signals to improve their sales process, better serve homeowners, and run leaner, smarter businesses.The good news?Every home still has a roof.And every roof will eventually need to be replaced.The question isn't whether opportunity exists.The question is whether we're preparing ourselves for what's next.Stay strong,P.S. Are you searching for a community of contractors focused on navigating challenges, sharing what's working, and building stronger roofing businesses together? I invite you to check out The Roofing STRONG Alliance™ community: https://rsa.pro/Membership is now available at no additional cost to The TAMKO Edge® Certified Contractors.=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection (including cooling-off periods, cancellation rights, or home solicitation sale regulations), telemarketing, lending (including the Truth in Lending Act), and employment. Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability. Any discussion of business financing, credit, or capital strategies is general in nature; contractors should consult qualified financial, legal, and other professional advisors before making borrowing or credit decisions or any other decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

In this episode of the Roofer of the Month podcast, host Megan Ellsworth sits down with Andrew Yusko of Campany Roofing to spotlight the South Florida company built on hard work, honesty and customer-first service. Founded in 1990 by Ed Campany, Campany Roofing has spent more than 30 years serving condominium associations, homeowners associations, home builders and commercial property managers with roof replacement, new construction, repairs and custom sheet metal fabrication. Andrew shares the story behind the company, what sets their team apart and how they continue building trust through quality workmanship, strong relationships and dependable service. Tune in to hear more about Campany Roofing's proudest projects, team culture, R-Club membership and what Andrew sees ahead for the company. Learn more at RoofersCoffeeShop.com!  https://www.rooferscoffeeshop.com/   Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up   Sign up for the Week in Roofing!  https://www.rooferscoffeeshop.com/sign-up   Learn more about Campany Roofing here! https://www.rooferscoffeeshop.com/directory/campany-roofing Follow Us!   https://www.facebook.com/rooferscoffeeshop/  https://www.linkedin.com/company/rooferscoffeeshop-com  https://x.com/RoofCoffeeShop  https://www.instagram.com/rooferscoffeeshop/  https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw  https://www.pinterest.com/rcscom/  https://www.tiktok.com/@rooferscoffeeshop  https://www.rooferscoffeeshop.com/rss  #CampanyRoofing #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry 

Google changed the rules. Most roofers don't know it yet and it's costing them calls between storms. In this episode, Nolan Walker (17 years, Roofing Webmasters + DataPins, Fort Worth TX) breaks down exactly what Google now looks for when ranking a roofing business — and why the strategies most SEO agencies are still selling are actively hurting your rankings.What you'll learn:→ What EEAT means for roofers (Experience, Expertise, Authority, Trust) and how to satisfy all four→ Why Google's new commodity content update is penalizing roofing websites with blogs and city pages→ How door knockers can build EEAT signals on every roof they visit — even estimates→ Why specialty material installs (Brava, DaVinci, GAF) create proof signals no competitor can fake→ How DataPins sends the exact signals Google wants — automatically, after every job→ Why roofers who dominate after a storm are the ones who never stopped marketing when it was slowIf your call volume drops between storms, you've lost map pack positions, or you've been burned by an agency selling you blogs and links this episode is for you.⏱️ Timestamps:00:00 — Why most roofers don't deserve to rank (hard truth)02:00 — What EEAT actually means for your roofing business05:00 — Google's commodity content update explained08:00 — Why blogs and city pages are now a liability11:00 — Door knockers and DataPins — the overlooked ranking advantage14:00 — Specialty materials as proof signals (Brava, DaVinci, GAF)17:00 — How DataPins works — 60 seconds per job20:00 — Never lift your foot off the gas on marketing???? Resources mentioned: @datapins   @roofingwebmasters  ???? Ready to own your market? Call (800) 353-5758 us or visit the link above. Fort Worth. 17 years. We own the software. https://www.roofingwebmasters.com/????Want more calls this storm searson? https://info.roofingwebmasters.com/

Homeowners are now using AI to compare roof estimates.That means that AI could be advising your homeowners on which roofer to choose. And from the conversations I've been having, it sounds like this is becoming even more common. I wanted to know exactly what AI was saying to homeowners, so I ran the experiment myself.I fed three real roof estimates into ChatGPT, Claude, and Gemini and I documented everything.Watch this new video to see my test results:1) The 7 things AI looks for when comparing roof estimates2) How estimates that don't include attic ventilation details get “red flagged”3) The specificity AI expects on warranties, flashing, ice & water shield, and more4) The details about the cleanup process that AI seems to want in an estimate5) The 3 common questions AI is prompting homeowners to ask their contractors (these were the most surprising to me)This emerging trend is actually great news for contractors who are willing to adapt.Because what AI flagged is very fixable. And if you adapt before your competitors do, your estimate could become the one AI points to as the winner.P.S. Are you interested in building an even stronger, more modern roofing company? I'd love to invite you to join the Roofing STRONG Alliance™ community: https://rsa.pro/Membership is now available at no additional cost to The TAMKO Edge® Certified Contractors.=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, artificial intelligence, inspections, estimates, or business transactions. Communication techniques and estimate-review concepts discussed are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, misleading, or high-pressure sales practices. Contractors must ensure their inspection, estimate, sales, and business practices comply with all applicable federal, state, and local laws, including consumer protection, licensing, permitting, insurance, advertising, lending laws (including the Truth in Lending Act), and home solicitation sale requirements, including any applicable cooling-off periods or cancellation rights. Any discussion of artificial intelligence tools or AI-generated outputs is illustrative only; such tools may produce incomplete, inaccurate, or variable results and should not be relied upon as a substitute for independent professional, legal, technical, or compliance judgment. Financing and payment-term examples are illustrative only; terms, availability, fees, and required disclosures vary by lender, payment processor, and state. TAMKO makes no representation regarding any financing product, payment method, or its availability. Viewers are encouraged to consult with qualified professionals before applying these concepts or making any decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

In this RoofersCoffeeShop® Read Listen Watch (RLW)®, host Megan Ellsworth sits down with Ashley Horner of Morristown Roofing, Chris Kann of Versico Roofing Systems and Richard Garrison of Nationwide Foam to discuss commercial roofing recycling. The conversation breaks down common misconceptions, including concerns around cost, complexity and market demand, while exploring why recycling can support sustainability, financial incentives and marketing efforts. The panel also covers how recycling differs from residential roofing, which project types are best suited for recycling and how contractors can build recycling into tear-offs, coordinate with partners and communicate the value to building owners. Tune in to learn how recycling strategies can help your business stand out, drive sustainability and create real opportunities for growth.   Learn more at RoofersCoffeeShop.com!  https://www.rooferscoffeeshop.com/   Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up   Sign up for the Week in Roofing!  https://www.rooferscoffeeshop.com/sign-up   Learn more about (Versico Roofing Systems) here! (https://www.rooferscoffeeshop.com/directory/versico-roofing-systems)  Follow Us!   https://www.facebook.com/rooferscoffeeshop/  https://www.linkedin.com/company/rooferscoffeeshop-com  https://x.com/RoofCoffeeShop  https://www.instagram.com/rooferscoffeeshop/  https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw  https://www.pinterest.com/rcscom/  https://www.tiktok.com/@rooferscoffeeshop  https://www.rooferscoffeeshop.com/rss  #VersicoRoofingSystems #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry 

Leads are down.Marketing costs are up.And it feels like every week there's another roofing company willing to bid a roof for less than what you'd charge just to cover material and labor.Lots of roofers are asking the same question, "Where can I get more leads?"But what if I told you there's an easier way to drive sales without buying more leads?The leads aren't gone. They're hiding. And they're a lot closer than you think.Right now, sitting inside your CRM, there are real homeowners who showed interest and never said no. They just... went quiet. I sat down with my journal and mapped out 7 techniques I've tested over the years to create sales seemingly out of thin air. And I put it all into this brand new video for you.Here's a taste of what's inside:1) The simple rehash technique that re-injects life into cold opportunities (with word-for-word text templates you can use today)2) How to run a promotion or special offer that gives people a reason to act now3) A free offer reframe that excites homeowners to say yes even if they said no before4) How a true price increase notice can encourage people to take action today5) New payment plan messaging that opens doors for budget-conscious buyers6) A repair conversation opener that gets you back in the home with zero pressure7) How to revitalize old estimates with one simple question that closes dealsThese aren't complicated strategies. They don't require a big budget or a new lead source. They just require knowing where to look and what to say when you get there.P.S. If you enjoy practical sales, leadership, recruiting, and business-growth training built specifically for roofing contractors, I'd love to invite you to join us inside the Roofing STRONG Alliance™ (RSA).Inside RSA, you'll get access to training, systems, industry experts, and a community of contractors committed to building stronger roofing businesses together through today's challenging times.Membership is now available at no additional cost for The TAMKO Edge® Certified Contractors.Learn more or apply to join: https://rsa.pro/=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection (including cooling-off periods, cancellation rights, or home solicitation sale regulations), telemarketing, lending (including the Truth in Lending Act), and employment. Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability. Any discussion of business financing, credit, or capital strategies is general in nature; contractors should consult qualified financial, legal, and other professional advisors before making borrowing or credit decisions or any other decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Matt Parks of ContractorHUB to explore his journey from working in roofing to building a software solution designed to solve the everyday frustrations contractors face. Drawing from his firsthand experience in the field, Matt shares where traditional software solutions often fall short and how the role of technology in roofing is evolving. The conversation dives into what contractors truly need from their tools, how ContractorHUB is designed to simplify day-to-day operations and improve efficiency. Tune in to hear Matt's perspective on how contractors can better leverage technology to run more efficient businesses and what stands out when contractors first begin using the platform. ContractorHUB is giving Roofers Coffee Shop listeners an exclusive discount on their first year of ContractorHUB, plus free onboarding to help you get up and running quickly. Learn more about the newest AI-native software that runs your roofing business and get a demo here to claim the discount ->  https://contractorhub.app/rcs   ContractorHUB LinkedIn: ContractorHUB | LinkedIn ContractorHUB Instagram: https://www.instagram.com/contractorhubapp ContractorHUB Facebook: https://www.facebook.com/profile.php?id=61586143860990 Learn more at RoofersCoffeeShop.com!  https://www.rooferscoffeeshop.com/   Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up   Sign up for the Week in Roofing!  https://www.rooferscoffeeshop.com/sign-up   Learn more about (ContractorHUB) here! (https://www.rooferscoffeeshop.com/directory/contractorhub)  Follow Us!   https://www.facebook.com/rooferscoffeeshop/  https://www.linkedin.com/company/rooferscoffeeshop-com  https://x.com/RoofCoffeeShop  https://www.instagram.com/rooferscoffeeshop/  https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw  https://www.pinterest.com/rcscom/  https://www.tiktok.com/@rooferscoffeeshop  https://www.rooferscoffeeshop.com/rss  #ContractorHUB, #CONTRACTORHUB, #roofingsoftware, #contractorsoftware #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry 

Book a free strategy call with CertainPath to see how we can help you hit your goals and beyond: https://bit.ly/4b0wLaZ Or call us at: (214) 453-1591  He started plumbing at 19. Last year he sold $800,000 in residential plumbing — and installed every job himself. This is his exact playbook. Payton Sword is a plumbing technician at Steve Huff Plumbing, Heating & Air in Kingsport, Tennessee — and a 4x Crown Champion at CertainPath, the program's top sales tier. Last year he sold roughly $800,000 in residential plumbing. No sales/install split, no handing the job off: every technician at Steve Huff sells the work and does the work. Payton was hired at 19 — at the same shop his dad worked for back in 1996. The company put him through 15 months of ride-alongs, trainings, and schools before he ever got his own truck. Today the shop's 12 plumbing technicians train four days every month: full service-call roleplays with homeowner personalities, DISC profiles, and a "switch method" that swaps techs mid-roleplay to keep everyone sharp. In this episode, Payton walks Bob Houchin through his entire service call, start to finish — from the drive-time research to the same-day install. In this conversation, you'll discover: • The $800K reveal — and why he installs every job he sells • The at-the-door credibility statement he delivers on every single call • Why he never asks permission to run the whole-house safety inspection — "it's a value creator" • Builder-grade vs. professional fixtures — and the restaurant question that sells Totos • The four-option presentation with everything on the top option • Present the top option, ask for the business — then go silent • "Is it only the money?" — his answer to "I should get another bid" • The authority close: "What were you expecting to spend today?" • Why the shop trains four days a month — and why it produces Crown Champions  Whether you run a plumbing company, manage a service team, or you're a tech chasing Crown Champion numbers — Payton's process is a masterclass in trust-first, education-driven selling. Watch on YouTube or listen on your favorite podcast platform. And don't forget to subscribe to The Successful Contractor for more interviews that move the needle. About the Show The Successful Contractor is a podcast for residential HVAC, plumbing, electrical, and roofing contractors. Hosted by Bob Houchin, each episode features real contractor growth stories, hard-won business insights, and practical takeaways for building a profitable home services company. Meet the Host Bob Houchin has spent 20+ years immersed in the home services industry — listening to, learning from, and serving the people who run it. As host of The Successful Contractor, he's interviewed hundreds of the brightest minds in the trades. Beyond the mic, Bob is a Senior Strategist at CertainPath, building the training, onboarding programs, keynotes, and playbooks used by 1,200+ residential service companies. His motto: smart contractors learn from their mistakes; wise contractors learn from the mistakes of others. About CertainPath CertainPath is a business coaching and training organization that has built successful home service businesses for more than 25 years. We serve 1,200+ member companies across HVAC, plumbing, electrical, and roofing with professional coaching, training for every role, software solutions, and a vendor partner network that delivers millions in member rebates every year. Doubling your sales with a 20% net profit and an inspiring company culture is ALL possible. With CertainPath, Success is Made Certain. Visit www.mycertainpath.com for more information.

Kody had nearly $1M in revenue due that month when the phone started ringing…It was the solar companies calling - the same solar companies he was installing roofs for.They said they were having cashflow problems and couldn't pay what they owed.In a few short weeks, Kody was stiffed for $1M.Payroll was staring him in the face.His company owed more than he was bringing in.He had two choices.1. Figure out how to survive the cashflow crisis.2. Go out of business.Kody worked seemingly non-stop to save his company by focusing on one simple concept: Speed up cash coming in and slow down cash going out.He survived by focusing on using these 5 cash flow management practices.P.S. Behind most successful roofers is a story like Kody's. People just don't talk about it in the open. But when you are surrounded by a value-aligned community, you can be real, ask real questions, and get helpful advice. That's how we support each other inside the Roofing Strong Alliance™. Learn more or apply to join us: https://rsa.pro/=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Kody's personal experiences in the roofing industry and as a Mentor in the Roofing STRONG Alliance by TAMKO™ community. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales practices and business practices comply with all applicable federal, state, and local laws, including consumer protection,  lending (including the Truth in Lending Act), and employment. Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability, whether consumer or commercial, including but not limited to business lines of credit, credit cards, merchant cash advances, or accounts receivable financing. Any discussion of business financing, credit, or capital strategies is general in nature; contractors should consult qualified financial and legal advisors before making borrowing or credit decisions for their businesses. Viewers are encouraged to consult with qualified professionals before applying these concepts or making any decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

If you take roof pictures like this, they'll basically sell themselves.The problem is that many sales people don't know how to share them the best way.So they whip out their phone, scroll through dozens of photos, and tell the homeowner that the roof is absolutely destroyed and they need to buy a new roof immediately.The homeowner puts their guard up, and for good reason.Instead, you can use what Jon Broce calls the “i35” framework.i = Inspection3 = 3 Photos (in this exact order: Bad, Good, Worst)5 = 5 Questions The way Jon Broce explains this process is nothing short of brilliant.It puts the homeowner in control.They see the photos, understand them, take ownership of the condition, and choose what to do about it.Watch this new video to learn Jon Broce's “i35 Framework” and get your roof pictures selling themselves.P.S. Jon Broce is our newest Mentor inside the Roofing STRONG Alliance™. And now, Membership is included at no additional cost for The TAMKO Edge® certified contractors. Learn more or apply to join us: https://rsa.pro/=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Jon Broce's personal experiences in the roofing industry and as a Mentor in the Roofing STRONG Alliance by TAMKO™ community. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, legal matters, compliance, inspections, or business transactions. Communication techniques and inspection-report examples demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, misleading, or high-pressure sales practices. Contractors must ensure their inspection, sales, and business practices comply with all applicable federal, state, and local laws, including consumer protection laws, home solicitation sale regulations, cancellation rights, and any applicable licensing or inspection requirements. Viewers are encouraged to consult with qualified professionals before applying these concepts or making any decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Japheth is three months into his roofing business and already running into the wall every contractor hits: he's the bottleneck.He's the closer, the estimator, the admin, the guy meeting every adjuster. So we sat down for a Business Breakthrough and mapped out exactly how to get him out of the way and let the business actually scale.We cover the office admin / insurance facilitator role, why "simple scales" is the only mindset that matters, how to kill friction at every step, package pricing (good/better/best), selling on the spot, and why cutting construction will make him MORE money — not less.Coaching Session Signup: https://calendly.com/dripjobs/breakthroughPurchase the 31 Days of Value and build an EMPIRE: https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7Spotify: https://open.spotify.com/show/2v0D0SNSBofqJJE6zApEE1DripJobs Demo: https://calendly.com/dripjobsteam/dripjobsdemoGusto: https://gusto.com/i/tanner269OpenPhone: https://openph.one/referral/8Kc17aqFacebook Group: https://www.facebook.com/groups/173750747824373/?ref=shareFollow me on Instagram: http://Instagram.com/officialtannermullen#roofing #roofingbusiness #contractormarketing #localseo #roofingcontractor #homeservices #businessgrowth

Most roofing contractors believe there are only two ways to sell a roof: 1) Get a lead. 2) Sit at the kitchen table. Kody Landals proved there's a third. After building a roofing company around solar partnerships, the industry shifted overnight.  More than $1 million in receivables got pushed out, cash flow tightened, and the business was staring down a major problem. Instead of doubling down on the traditional model, Kody built a system that allowed homeowners to buy roofs over the phone. No kitchen table. No 2-hour in-home presentations. No driving across town for every estimate. The result? His company scaled to over $2,000,000 per month in roofing sales while dramatically reducing operational complexity. In this interview, Kody breaks down: • The exact moment that forced him to reinvent his business • How he sells roofs without traditional in-home appointments • The process homeowners actually prefer today • The systems that made scaling possible • Where contractors could start if they want to test this model Whether you decide to implement phone sales or not, this conversation will challenge some assumptions you may have about how roofing companies can grow in today's market. P.S. Kody is teaching RSA Members how to sell roofs over the phone just like he did. Would you like to learn how? https://rsa.pro/=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Kody's personal experiences in the roofing industry and as a Mentor in the Roofing STRONG Alliance by TAMKO™ community. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales practices and business practices comply with all applicable federal, state, and local laws, including consumer protection (including cooling-off periods, cancellation rights, or home solicitation sale regulations), telemarketing, lending (including the Truth in Lending Act), and employment. Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability. Any discussion of business financing, credit, or capital strategies is general in nature; contractors should consult qualified financial, legal, and other professional advisors before making borrowing or credit decisions or any other decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Book a free strategy call with CertainPath to see how we can help you hit your goals and beyond: https://bit.ly/4b0wLaZ Or call us at: (214) 453-1591 $17 million in residential HVAC sales. One comfort advisor in Boise, Idaho. Here's how Cord Nichols sells the top-tier system — every time. Cord Nichols isn't a closer who shows up Friday with a quote book. He's a comfort advisor at Diamond Heating & Cooling in Boise, Idaho — and he's quietly sold roughly $17 million in residential HVAC, including $2.25 million last year alone. He's a 7x Crown Champion at CertainPath, the program's top sales tier. Cord didn't start in HVAC. His first sales job was door-to-door — security in his early twenties. He moved to Utah looking for a wife, found her, then sold solar door-to-door before the solar industry tightened in the mid-2010s. Wanting a trade he could "sink his teeth into" — and not be a one-trick pony — he approached Diamond cold. He'd never sold HVAC. But owners Rick and Sue Ellen hired him for his sales background. Today he's a Dave Ramsey debt-free dad of four (with a fifth on the way) who recently paid off his mortgage — all on residential HVAC sales. In this episode, Cord walks Bob Houchin through the exact playbook — every question he asks, every option he names, every word he uses — for turning a single in-home consultation into a top-tier HVAC sale. In this conversation, you'll discover: • The $17M reveal — and the on-camera moment where Bob puts the career number on record • Why Cord opens every options reveal by repeating the customer's own words back to them • The Kia-vs-Toyota framing he uses to explain tiered HVAC systems in 30 seconds • The "Is there any reason I can't ask for your business today?" close — and the three answers it always produces • Why Cord names options after the customer's hobbies (the "14-Point Buck" move) • The clipboard intro that disarms skeptical homeowners ("I'm just going to be taking some notes") • "I am your one throat to choke" — the post-sale handoff line that earns lifelong customers  Whether you're a comfort advisor working to break $2M for the first time, a sales manager building a residential HVAC playbook, or an owner trying to understand what consistent top-tier closing looks like — Cord's process is a masterclass in trust-first, conviction-led HVAC sales. Watch on YouTube or listen on your favorite podcast platform. And don't forget to subscribe to The Successful Contractor for more interviews that move the needle. About The Successful Contractor is a podcast for residential HVAC, plumbing, electrical, and roofing contractors. Hosted by Bob Houchin, each episode features real contractor growth stories, hard-won business insights, and practical takeaways for building a profitable home services company. Meet the Guest Cord Nichols is a comfort advisor at Diamond Heating & Cooling — a family-owned, values-based HVAC company in Boise, Idaho, founded by Rick and Sue Ellen. After several years selling door-to-door (security in his early twenties, then solar in Utah and Idaho), Cord joined Diamond with zero HVAC experience and a strong sales background. He's now a 7x CertainPath Crown Champion with roughly $17 million in residential HVAC sales — including $2.25 million in his most recent year. He lives in Boise with his wife and four kids (with a fifth on the way) and recently paid off his mortgage as a Dave Ramsey debt-free family. Connect CertainPath: https://www.mycertainpath.com Show Notes The Successful Contractor Podcast is part of the CertainPath family. CertainPath is a business coaching program for residential HVAC, plumbing, electrical, and roofing contractors. For 25 years, we've helped contractors double their revenue, hit 20% net profit, and build teams that stay. With proven systems, professional coaching, software solutions, and a member community of 1,200+ strong — Success is Made Certain. Visit www.mycertainpath.com for more information. FOLLOW CERTAINPATH: Facebook: https://www.facebook.com/CertainPath LinkedIn: https://www.linkedin.com/company/certainpath Instagram: https://www.instagram.com/certainpath/

You want to close like an artist?You need to understand the psychology of closing, not just regurgitate word-tracks or one-liners. That means knowing what's going through the mind of the prospect so you can guide them on the journey in a supportive and helpful way.Closing like an artist means having authentic, natural conversations that flow into earning a homeowner's business. I'll show you how without being inauthentic, sleazy, or pushy. P.S. If you want to increase your close rates, you'll likely want training, practice, and feedback. You can do that on your own, with your company, or with expert guidance. If you want expert guidance, I'd love to help. Learn more: https://rsa.pro/P.P.S. Did you see the news? I joined the TAMKO family. We're re-launching the Roofing & Solar Reform Alliance as the Roofing STRONG Alliance™ community and membership is included for The TAMKO Edge® contractors. =============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on the speaker's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, or business transactions. Viewers are encouraged to consult with qualified professionals before making any decisions related to their business operations. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales practices comply with all applicable federal, state, and local laws, including consumer protection and lending laws (including the Truth in Lending Act). Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability. Consult your legal, compliance, and financing advisors before applying these concepts.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Thinking about starting a roofing business in 2026 — or trying to grow the one you already have?In this episode, Dave Sullivan sits down with former Roofer Show co-host John DeLaurier to break down what it actually takes to build a profitable roofing company in today's market.John started a roofing business from scratch, built it into a successful company, eventually sold it, and now works with roofing contractors across the country through ProLine CRM. Together, Dave and John discuss the systems, numbers, leadership, marketing, customer experience, and technology that separate successful roofing businesses from the ones that struggle.They cover:Why profit matters more than revenueHow to reverse engineer your business goalsThe importance of branding and customer experience Speed to lead and follow-up systemsHiring and building a sales teamMarketing strategies that actually workCRM systems, automations, and KPIsWhat most roofing contractors get wrong when starting outIf you want to build a roofing business that's profitable, scalable, and less dependent on you — this episode is packed with practical advice.SPONSORS:SMA SupportAs your roofing company grows, the chaos usually grows with it: production tracking, supplements, admin work, scheduling, follow-up, and more.SMA Support helps roofing companies simplify operations with trained virtual assistants, inside sales support, CRM management, and back-office help so owners can focus on growing the business instead of constantly putting out fires.Learn more at:https://theroofercoach.com/smaProLine CRMMost roofing companies don't have a lead problem — they have a follow-up problem.ProLine CRM helps roofing contractors automate follow-up, manage pipelines, track leads, build proposals, and sell more jobs without the chaos.Learn more at:https://theroofercoach.com/prolineUse promo code DAVE50 for 50% off your first month.WEBSITE:https://theroofercoach.comYOUTUBE:https://www.youtube.com/@TheRooferShowLooking for guidance and accountability to help build a more profitable roofing business?Schedule a strategy call at:https://davesullivan.as.me/free-strategy-call About The Roofer ShowThe Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

Sales are harder to close right now… I'm hearing this from roofers all over the country because they are getting even tougher objections.Now, I know I've covered a lot of objections over the years, but this one's different.I just uploaded this brand-new, updated, and expanded 5-part objection handling masterclass.This new video is a more detailed objection handling training than previous versions.Because I break down the psychology in a deeper so you can confidently tackle whatever might come up.I'd recommend watching this together in your next sales meeting. I hope this helps you in 2026 because I know it's feeling hard out there right now. P.S. Strong training is especially helpful right now in today's challenging economy. I'd love to help you and your team earn more business. There's a few ways my team and I can help, and now cost isn't a concern. Did you see the news? I joined the TAMKO family. We're re-launching the Roofing & Solar Reform Alliance as the Roofing STRONG Alliance™ community and membership is included for The TAMKO Edge® contractors. Interested in joining us? Learn more or apply to join: https://rsa.pro/ =============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on the speaker's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, or business transactions. Viewers are encouraged to consult with qualified professionals before making any decisions related to their business operations. The sales techniques discussed in this training are for educational purposes only. Some techniques, including any involving a buyer's right of rescission or cancellation, in-home appointment conduct, follow-up, and closing techniques, are subject to federal and state law and applicable state home solicitation sales acts, home improvement contractor licensing requirements, unfair trade practice statutes, including protections for elderly consumers and homeowners in post-disaster situations. Contractors are solely responsible for ensuring their sales practices comply with all applicable laws in their jurisdiction. Nothing in this training constitutes legal advice. TAMKO makes no representation that any technique discussed is compliant with the law of any particular state. Consult your applicable advisors before applying these concepts.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.