Podcasts about roofers

"Wow, it's been so long since I've been with someone who doesn't know what a selfish pig I am." - Homer Simpson When massive downpours strike Springfield, Homer seeks roofing assistance—and finds it in a helpful, friendly fellow named Ray. But when no one else can confirm this newcomer's presence, Homer earns himself a one-way trip to the loony bin. Our guest: Drew Mackie from Gayest Episode Ever and Thrilling Tales of Old Video Games Support this podcast and get over 200 ad-free bonus episodes by visiting Patreon.com/TalkingSimpsons and becoming a patron! And please follow the official Twitter, @TalkSimpsonsPod, not to mention Bluesky and Instagram!

A homeowner looks you in the eye and asks, “What makes your roofing company different?” What do you say? Maybe you're licensed, insured, family-owned, and committed to educating the homeowner. Those are all good things. But here's the problem… Every other roofer is saying them too.  Jon Abernathy and I asked roofers this question in a live event, and we proved this point.  When homeowners can't see a meaningful difference between you and the other contractors at their kitchen table, they fall back on the one thing they can compare: Price. The good news? You don't need a clever sales pitch or some revolutionary new service. You just need to genuinely communicate what makes your company different so the homeowner feels it.  Watch this video from the live event to learn: -Why the answers most roofers give actually make them sound like everyone else -What homeowners are really trying to learn when they ask, “What makes you different?” -How your reason for doing this work can become an advantage your competitors can't copy Before your next appointment, make sure you know how you'll answer this question. Because if the homeowner can't see the difference, price will make the decision for them. P.S. If you're ready to build a stronger roofing business alongside contractors who want to grow the right way, I'd love to invite you into the Roofing STRONG Alliance™. Learn more or apply to join. I know times are tough, so as a reminder, Membership is included at no additional cost for The TAMKO Edge® Certified Contractors: https://rsa.pro/=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam's and Jon's long tenure and personal experiences in the roofing industry before coming to TAMKO. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations. TAMKO does not guarantee any sales, markups, margins, or profits.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

This might explain why Google leads are down.  It appears that Google has quietly updated how organic rankings work.   Page 1 results are now different for everyone. We even did a screen-share to showcase how the same exact search term is showing different page 1 results.   This signals a big shift in SEO practices, and unfortunately the best practices of yesterday could actually be hurting your ranking today.   I know it's frustrating because many roofers have invested heavily into SEO and waited years to start ranking higher.   I sat down with RSA Mentor, Kody Landals to talk through what's changing and what you can do about it.  You'll want to watch this full interview to learn:   1) What Google did with organic search results 2) Recommended website updates to convert more visitors into leads 3) Pro tips for lead generation in this new landscape  P.S. If you want help becoming the “GC of your marketing,” come join us inside the Roofing STRONG Alliance™. We're helping roofers understand their numbers, improve conversions, and adapt as the market changes. Learn more at https://rsa.pro/=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Kody's personal experiences in the roofing industry and as a Mentor in the Roofing STRONG Alliance by TAMKO™ community. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations. TAMKO does not guarantee any sales, markups, margins, or profits.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

What separates the top earners from the rest?   How and where they invest in themselves.   Because talent is wealth.  You don't need thousands of dollars to start.   One book, video, Podcast, or shared idea can change the trajectory of your career.  I call them “Golden Ideas.”  Dashaun Bryant, one of the industry's leading D2D sales pros (and fellow Mentor inside RSA) shares this belief.   So we sat down and talked through:   1) How the right information could change the trajectory of your career or company. 2) 6 practical ways to invest yourself (even on a tight budget). 3) The best investments we've made in ourselves, even when making the investment was scary.  Watch the interview here (and share this one with your team). P.S. If you want to develop your talent alongside Dashaun, John Senac, me, and our other expert roofing mentors, I invite you to join the Roofing STRONG Alliance™. Membership is now available at no additional cost to The TAMKO Edge® Certified Contractors. Learn more or apply to join: https://rsa.pro/ =============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Dashaun's personal experiences in the roofing industry and as a Mentor in the Roofing STRONG Alliance by TAMKO™ community. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. This content is not financial advice. Any investments in training, coaching, events, or education are at the individual's own risk and discretion. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations. TAMKO does not guarantee any sales, markups, margins, or profits.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Book a free strategy call to see how we can help you hit your goals and beyond: https://bit.ly/4b0wLaZ or call us at: (214)-453-1591  Get Predictable Calls From Proven Direct Mail Campaigns. Learn more about CertainPath's Lead Generation Direct Mail programs — for members AND non-members. Click here for a FREE Market Analysis: https://mycertainpath.com/lead-generation-request/?utm_source=youtube&utm_medium=video&utm_campaign=tsc228  ------------------------ Three years ago he could not start a conversation with a stranger. Last year he sold and installed $703,000 in plumbing — as a technician, in Amarillo. Zachery Kongsy is a service technician at Frank's Repair Plumbing in Amarillo, Texas. He sold and installed $703,000 last year, his second straight year past the CertainPath plumbing Crown Champion threshold — in his third year holding a license.  He spent nine years in restaurants first: Subway, Burger King, Texas Roadhouse. His stepdad has been at Frank's for 32 years and all three of his brothers worked there too. One shift at Roadhouse, two of them showed him their checks. "I was like, I can do that." He applied, got hired the same day, and started as an apprentice the next morning — riding with a seven-time Crown Champion, taking notes from the back of the room. The part he volunteers without being asked is the part most technicians hide: "Before I got this job I was very shy. Would not talk to anybody. Couldn't even start a conversation."  What changed was method, not personality. He still gives himself pep talks driving to the house. The rest of this conversation with host Bob Houchin is his entire service call, start to finish. In this conversation, you'll discover:  • Why he is in the gym at five and through the call histories before the trucks roll  • What he reads on the front of a house before he ever knocks on the door  • Why he never diagnoses alone — and the four words that explain it • How he builds three options out of sight, then reveals the membership savings last  • The line he uses when a $300 repair turns out not to be $300 • Why he gets a shovel in the ground the same night, even at eight o'clock  • The review ask at the door that lands nine times out of ten Whether you run a plumbing, HVAC, electrical, or roofing company, Zachery's process shows how a shy third-year technician turns ordinary service calls into $703,000 a year.  Watch on YouTube or listen on your favorite podcast platform. And don't forget to subscribe to The Successful Contractor for more interviews that move the needle.  About the Show  The Successful Contractor is a podcast for residential HVAC, plumbing, electrical, and roofing contractors. Hosted by Bob Houchin, each episode features real contractor growth stories, hard-won business insights, and practical takeaways for building a profitable home services company.  Meet the Host Bob Houchin has spent 20+ years immersed in the home services industry — listening to, learning from, and serving the people who run it. As host of The Successful Contractor, he's interviewed hundreds of the brightest minds in the trades. Beyond the mic, Bob is a Senior Strategist at CertainPath, building the training, onboarding programs, keynotes, and playbooks used by 1,200+ residential service companies. His motto: smart contractors learn from their mistakes; wise contractors learn from the mistakes of others.  About CertainPath CertainPath is a business coaching and training organization that has built successful home service businesses for more than 25 years. We serve 1,200+ member companies across HVAC, plumbing, electrical, and roofing with professional coaching, training for every role, software solutions, and a vendor partner network that delivers millions in member rebates every year. Doubling your sales with a 20% net profit and an inspiring company culture is ALL possible. With CertainPath, Success is Made Certain.  Connect CertainPath: https://www.mycertainpath.com  FOLLOW CERTAINPATH: Facebook: https://www.facebook.com/CertainPath LinkedIn: https://www.linkedin.com/company/certainpath Instagram: https://www.instagram.com/certainpath/ 

If I had to generate $100,000 in revenue over the next 90 days, this is exactly what I would do. You and me at a whiteboard. No fluff. No theory .Grab a notepad, get a pen, and let's get to work.

Roofing is physical labor, full stop. But most of us never talk about what that does to your body over 20+ years on the job. For this episode of The Roofr Report, we're stepping away from our usual roofer spotlights to sit down with physiotherapist Colby Bucci, owner of the Center for Fitness, Health and Performance in Toronto. Colby shares his take on the injuries roofers deal with most, why they happen, and what you can actually do about it. If you've ever pushed through back pain because taking a day off means not getting paid, this one's for you.‍ In this episode: • The #1 injury roofers deal with • Why repetitive strain causes most long-term damage • The "big rope fraying" problem • Three things you can do to prevent injury • Proper lifting technique — back vs. legs • Why hydration affects more than energy • Back braces: helpful tool or crutch? • The tough-guy mindset holding roofers back • Is long-term damage reversible? • Why roofers should train and recover like athletes‍

If you're not closing enough roofing sales, your pitch might not be the problem. You may simply be talking too much. Years ago, I shadowed a roofing salesperson outside Austin, Texas. He delivered every slide of his presentation perfectly. Then he left without the sale. The reason was obvious: He never listened. Most sales training focuses on what to say. But the best salespeople know how to uncover what homeowners actually want before making a recommendation. That's why I created the PAUSE framework. Watch this new video to learn: -The open-ended questions that uncover what really matters -One simple follow-up that gets homeowners to share more -How to earn the right to make a personalized recommendation Stop word-vomiting the same pitch to every homeowner.  P.S. Want to develop stronger salespeople? Join me and fellow growth-focused contractors inside the Roofing STRONG Alliance™ community: https://rsa.pro/=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations. TAMKO does not guarantee any sales, markups, margins, or profits.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Kody Landals earned about 600 reviews in his first 2 years. What he's most proud of is the 4.9-star rating.  That didn't happen by sending a generic “Please review us” text after every job. It came from building a system around three things: 1. Deliver a 5-star experience. You can't consistently earn great reviews without giving customers something worth talking about. 2. Create a culture that values reviews. Recognize your team, track the results, and make reviews part of how everyone wins. 3. Make the ask personal and immediate. Don't ask customers to help the company. Ask them to help the person who served them. Watch this new video to learn Kody's complete strategy.  He shares a lot, including the specific pro tips that get homeowners leaving reviews on the spot.   We're sharing strategies like these inside the Roofing STRONG Alliance™ community so members can learn what's working from contractors who have already done it. Join RSA today: https://rsa.pro/P.S. Kody Landals is one of the experts sharing what worked for him with RSA Members. Come learn alongside contractors who are building stronger companies every day.=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Kody's personal experiences in the roofing industry and as a Mentor in the Roofing STRONG Alliance by TAMKO™ community. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection (including review solicitation and testimonial practices), telemarketing, lending, and employment laws. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations. TAMKO does not guarantee any sales, markups, margins, or profits.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

???? With Google, AI search, social media, and lead generation platforms constantly changing, roofing contractors are right to question where their marketing dollars should actually go.In this episode of the ‪@roofingwebmasters‬ Podcast, Nolen Walker breaks down the truth about online marketing for roofing companies in 2026: what still works, what has changed, and where roofers could be wasting their marketing budget.Homeowners aren't finding roofing contractors through just one platform anymore.Google Search, Google Maps, Google Business Profiles, AI-powered search tools like ChatGPT and Gemini, social media platforms like Facebook and Instagram, and other digital channels can all influence which roofing companies homeowners discover and ultimately contact.But does that mean roofing contractors need to be everywhere?Not necessarily.In this episode, we discuss how roofers should think about roofing SEO, Google rankings, AI search, social media marketing, online visibility, digital branding, and roofing lead generation in 2026.You'll learn why simply spending more money on online marketing doesn't guarantee more roofing leads, why your overall digital presence matters, and how roofing contractors can build a marketing strategy designed to generate sustainable visibility and calls.If you're a roofing contractor wondering whether SEO, Google Maps, social media, AI search, or digital marketing is still worth the investment, this episode is for you.???? Learn more about Roofing Webmasters and our roofing marketing strategies: https://www.roofingwebmasters.com/???? (800) 353-5758???? Subscribe @roofingwebmasters for more roofing SEO, roofing marketing, Google Business Profile, AI search, lead generation, and digital marketing strategies built specifically for roofing contractors.

When close rates drop, most of us do what we're wired to do. We blow the whole thing up and start over.   Call an emergency sales meeting to introduce the “new and improved” process. But what if you could fix it without having to rebuild the whole thing? After nearly 16 years of selling, training thousands, and running by the numbers, I figured out 3 easy ways to increase close rates.   Watch this new video to learn:   1) The opening questions that make sales conversations easier. 2) How top salespeople handle the most common objections.  3) The small shift that turns a generic presentation into a personalized recommendation that's much easier to say yes to Watch this as a team in your next meeting. Or share it in your group chat right now.   One easy adjustment could lift your close rate without having to overhaul everything. P.S. If you want help turning ideas like this into a sales process your team can actually use, I'd love to invite you into the Roofing STRONG Alliance™. It's where roofing owners, managers, and salespeople come together to sharpen their skills, implement what works, and build even stronger companies: https://rsa.pro/=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations. Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   Don't Invite the Roofers on Day One Audience Takeover Buy the Expertise, Not the Conflict of Interest   We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

Book a free strategy call to see how we can help you hit your goals and beyond: https://bit.ly/4b0wLaZ or call us at: (214)-453-1591 Get Predictable Calls From Proven Direct Mail Campaigns. Learn more about CertainPath's Lead Generation Direct Mail programs — for members AND non-members. Click here for a FREE Market Analysis: https://mycertainpath.com/lead-generation-request/?utm_source=youtube&utm_medium=video&utm_campaign=tsc227 ------------------------ Two years ago he drove home from Oregon broke, unpaid for seven weeks of work. Last year he sold and installed $1,011,000 in electrical — out of one van. Mike Howie is a service technician at Travis Electrical Service in Clarksville, Tennessee. He does the selling and splits the installs 50-50. He did $612,000 one year and $1,011,000 the next — two years into residential service, in a middle-America market. He had about ten years in electrical first: an industrial apprenticeship, then a service shop that, in his words, “threw you out in the wind.” A three-week job became seven unpaid weeks in Texas and Oregon. He nearly lost the house, his wife's car was impounded, and he lost his mom in the middle of it. He found Travis on Indeed, emailed the owner's wife from Oregon, and she kept telling him one thing: “Just get home.” Then six months of ride-alongs and CertainPath training before anyone handed him a van. What changed between $612,000 and $1,011,000 was operational as much as personal. Travis added installers halfway through the year, anything over $1,000 started handing off, and Mike got into more houses. The rest of this conversation with host Bob Houchin is his entire service call, line by line. In this conversation, you'll discover: • Why adding an install team took him from $612,000 to $1,011,000 • The six-month onboarding most owners skip — and what that patience actually bought • Why he never finishes the troubleshoot, and the one question he asks instead • The chain-link analogy that makes a backstabbed outlet obvious to a homeowner • How he positions financing before the sticker shock lands • “First person that talks loses” — and the fifteen minutes he sat in total silence Whether you run an electrical, HVAC, plumbing, or roofing company, Mike's process shows how one well-trained technician turns ordinary service calls into a million dollars a year. Watch on YouTube or listen on your favorite podcast platform. And don't forget to subscribe to The Successful Contractor for more interviews that move the needle. About the Show The Successful Contractor is a podcast for residential HVAC, plumbing, electrical, and roofing contractors. Hosted by Bob Houchin, each episode features real contractor growth stories, hard-won business insights, and practical takeaways for building a profitable home services company. Meet the Host Bob Houchin has spent 20+ years immersed in the home services industry — listening to, learning from, and serving the people who run it. As host of The Successful Contractor, he's interviewed hundreds of the brightest minds in the trades. Beyond the mic, Bob is a Senior Strategist at CertainPath, building the training, onboarding programs, keynotes, and playbooks used by 1,200+ residential service companies. His motto: smart contractors learn from their mistakes; wise contractors learn from the mistakes of others. About CertainPath CertainPath is a business coaching and training organization that has built successful home service businesses for more than 25 years. We serve 1,200+ member companies across HVAC, plumbing, electrical, and roofing with professional coaching, training for every role, software solutions, and a vendor partner network that delivers millions in member rebates every year. Doubling your sales with a 20% net profit and an inspiring company culture is ALL possible. With CertainPath, Success is Made Certain. Connect CertainPath: https://www.mycertainpath.com FOLLOW CERTAINPATH Facebook: https://www.facebook.com/CertainPath LinkedIn: https://www.linkedin.com/company/certainpath Instagram: https://www.instagram.com/certainpath/ 

“We need to lower our prices.” I'm hearing this more and more because of how cutthroat it feels right now.  But before you do that, you need to see the math. Because a tiny drop in price can have a serious impact on your bottom line. And the good news? The opposite is true, too.   That's why some roofers are actually increasing prices right now instead of dropping them. You'll see why in this new video.   Plus, I'll show you: How much a 2% price change can impact your bottom line. Why losing a job over price doesn't necessarily mean you're too expensive. The 4 numbers that can create significant growth for a roofing company without any more leads. If you've felt pressure to lower your prices just to keep up with the competition, watch this before you change anything. Watch: Dropping Prices to Compete? I Ran the Math. It's Brutal. P.S. This is exactly the kind of thinking we're bringing into the Roofing STRONG Alliance™. Competing in today's market means learning to play a smarter game, and that's what we are doing together inside the Roofing STRONG Alliance™: https://rsa.pro/=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Pricing, revenue, and performance examples are illustrative only and are not guaranteed. Third-party claims cited have not been verified by TAMKO. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

The best salespeople simply think differently.They follow a handful of rules, or sales philosophies, that keep them focused when everyone else gets frustrated, makes excuses, or quits.After interviewing and working alongside some of the roofing industry's most well-respected sales trainers and thought leaders, I realized something…Pretty much all of them agree on these.Watch this new video to see the 9 sales rules the best salespeople live by.Rule #1, #3, and #9 have been the most influential in my life and I hope they inspire you too.P.S. If you're like me and obsessed about continual learning and self development then check this out.=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations. Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

It's the annual Syracuse Sports Insiders over/under podcast! This time, Insiders Billy, Nephew Cody, Eddie the Roofer and Jack join Brent Axe to answer some big questions ahead of the 2026 SU football season.  Will SU go over or under 8.5 wins? Will Steve Angeli top 4,000 passing yards? Who will lead the team in tackles, takeaways and sacks?  Those are just some of the questions Brent and the Insiders discussed with the season starting soon.  Syracuse Sports Insiders get to text Brent anytime to get your SU sports questions answered, keep up on the latest news and SU opinions, get your takes heard on the "Syracuse Sports" podcast or just to talk Orange sports with Brent anytime! Sign up to become a Syracuse Sports Insider here https://joinsubtext.com/c/syracusesports Would you like to have your original music featured on Syracuse Sports? Email Brent at baxe@syracuse.com for more details. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this September Roofer of the Month podcast, Megan Ellsworth sits down with Alex Arellano, Kris Hitesman and Paul Hitesman of Capitol Roofing to discuss the values, leadership and dedication that have helped shape the company's success. The conversation explores the company's history, the challenges they've overcome and the strategies they use to deliver exceptional roofing solutions while building lasting relationships with customers and employees alike.  Learn more at RoofersCoffeeShop.com!  https://www.rooferscoffeeshop.com/   Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up   Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up   Learn more about (Capitol Roofing Service) here! (https://www.rooferscoffeeshop.com/directory/capitol-roofing-service)  Follow Us!   https://www.facebook.com/rooferscoffeeshop/  https://www.linkedin.com/company/rooferscoffeeshop-com  https://x.com/RoofCoffeeShop  https://www.instagram.com/rooferscoffeeshop/  https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw  https://www.pinterest.com/rcscom/  https://www.tiktok.com/@rooferscoffeeshop  https://www.rooferscoffeeshop.com/rss  #CapitolRoofingService #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry 

No matter how talented your sales team, sometimes it can feel like you just aren't growing the way you want to.Even when it feels like you have all the pieces in place. And it hurts even more when you hear things like, “I can't win against these cheap roofers.” “No one is buying right now.” What if I told you that it may not be your sales team's fault, and that there could be a framework to running a sales team you can count on? Watch this new interview with Jon Broce to hear how he did it. P.S. Do you want help building, training, and running a high-performing sales team? You can get the tools, training, and community support inside the Roofing STRONG Alliance™. Learn more or apply to join: https://rsa.pro/=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam Bensman's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Dan Walrack's personal experiences in the roofing industry. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Revenue and performance figures cited are specific to the speakers and are not guaranteed. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Link Up w/The Morning Sickness Digitally All Over:Instagram: @hms_98_official, @bosskupd, @bretvesely, @dickToledoX/Twitter: @HMSon98, @DickToledo, @bretveselyFacebook: @HMSKUPDYouTube: @hmspodcast9320, @98kupdRequest/Call in/Wakeup Song line:(IN AZ) 602.585.9800More HMS: www.holmbergpodcast.com, www.98kupd.comEmail: dtoledo@98kupd.com, bvesely@98kupd.com, bbogen@98kupd.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

He's been selling roofs for 27 years and calls himself a ‘Dinosaur.'Dan Walrack has thrived in the massive changes our industry has seen. But Dan said there's one thing that has not changed much for him over the last 27 years - his daily routine. These daily habits have helped him become one of the most successful people I've ever met in residential roofing sales. In this ‘behind the scenes' style interview, Dan shares:- His “3 goals everyday” practice- Why he chases ‘NO' more than yes- How he wins today, every day - How he gets homeowners chasing him (so he doesn't have to knock)- How he protects his evenings and does not work late anymoreWatch and share the interview: After 27 Years in Roofing Sales, This Is STILL His Daily Routine.P.S. Sales habits aren't born overnight. We build them with repetition and reinforcement: https://rsa.pro/=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam Bensman's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Dan Walrack's personal experiences in the roofing industry. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Revenue and performance figures cited are specific to the speakers and are not guaranteed. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Book a free strategy call to see how we can help you hit your goals and beyond: https://bit.ly/4b0wLaZ or call us at: (214)-453-1591 Get Predictable Calls From Proven Direct Mail Campaigns. Learn more about CertainPath's Lead Generation Direct Mail programs — for members AND non-members. Click here for a FREE Market Analysis: https://mycertainpath.com/lead-generation-request/?utm_source=youtube&utm_medium=video&utm_campaign=tsc226  He was a corporate consultant. She had an MBA. Neither had roofed a day in their lives — then they bought a roofing company and doubled it. Tim Wilde and his wife Sasha bought Sexton Roofing & Siding in Western Massachusetts in 2023 — a 40-year-old brand the previous owner ran solo at about $2 million a year, working 16-hour days, seven days a week. Neither of them had ever roofed: Tim came out of corporate pharmaceutical-construction consulting, and Sasha has an MBA and always wanted to run a business. When a corporate takeover pushed Tim out, and a friend showed them you could simply buy a business, they did. The first year nearly broke them. They priced with “a finger in the air,” had no idea what a good margin was, and kept winning on low bids. Then they found CertainPath — Tim signed up at a Profit Day on the spot — and the turnaround began: fixing their pricing first, then rebuilding sales around an in-home, one-call-close process. Two years in, they've doubled the business past $4 million, they're targeting $6.5 million, and Tim personally sold $2 million to become a CertainPath roofing crown champion. And it's 100% woman-owned — Sasha owns it outright, and Tim jokes he's “just cheap labor.” In this conversation, you'll discover: How two people with zero trade experience bought a 40-year-old roofing company off a broker Why the acquisition was tougher than they expected — and what they'd do differently The “finger in the air” pricing mistake CertainPath fixed first How moving to an in-home presentation unlocked one-call closes Why being the most thorough person at the door — the one who actually goes in the attic — wins the job The CertainPath training moment that took Tim from “doing sales completely wrong” to a crown champion How they think about growth: taking “a smaller piece of a larger pie” Whether you run a roofing, HVAC, plumbing, or electrical company, Tim and Sasha's story shows how to buy a business, raise your prices, and build a sales process that actually closes. Watch on YouTube or listen on your favorite podcast platform. And don't forget to subscribe to The Successful Contractor for more interviews that move the needle. About the Show The Successful Contractor is a podcast for residential HVAC, plumbing, electrical, and roofing contractors. Hosted by Bob Houchin, each episode features real contractor growth stories, hard-won business insights, and practical takeaways for building a profitable home services company. Meet the Host Bob Houchin has spent 20+ years immersed in the home services industry — listening to, learning from, and serving the people who run it. As host of The Successful Contractor, he's interviewed hundreds of the brightest minds in the trades. Beyond the mic, Bob is a Senior Strategist at CertainPath, building the training, onboarding programs, keynotes, and playbooks used by 1,200+ residential service companies. His motto: smart contractors learn from their mistakes; wise contractors learn from the mistakes of others. About CertainPath CertainPath is a business coaching and training organization that has built successful home service businesses for more than 25 years. We serve 1,200+ member companies across HVAC, plumbing, electrical, and roofing with professional coaching, training for every role, software solutions, and a vendor partner network that delivers millions in member rebates every year. Doubling your sales with a 20% net profit and an inspiring company culture is ALL possible. With CertainPath, Success is Made Certain. Connect CertainPath: https://www.mycertainpath.com FOLLOW CERTAINPATH Facebook: https://www.facebook.com/CertainPath LinkedIn: https://www.linkedin.com/company/certainpath Instagram: https://www.instagram.com/certainpath/ 

Link Up w/The Morning Sickness Digitally All Over:Instagram: @hms_98_official, @bosskupd, @bretvesely, @dickToledoX/Twitter: @HMSon98, @DickToledo, @bretveselyFacebook: @HMSKUPDYouTube: @hmspodcast9320, @98kupdRequest/Call in/Wakeup Song line:(IN AZ) 602.585.9800More HMS: www.holmbergpodcast.com, www.98kupd.comEmail: dtoledo@98kupd.com, bvesely@98kupd.com, bbogen@98kupd.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

00:00 I Didn't Know These Hidden References In GTA V 01:37 Building This Ended up Being Emasculating... 03:14 Saying the N-Word Is the Secret to YouTube Success 04:46 This Roofer Tried to Scam Me! 09:39 This Was the Peak of My Career 10:28 Practice Makes Perfect, Not Talent 11:25 Will I Ever Do Variety Content? 13:38 Training How to Say “R” Correctly, Rawr 16:16 YouTube Is Really Milking Short Livestreams 17:50 Bad Bunny Is Really Big Worldwide

He helped grow MHI from $3M to $17M in four years before selling the company.So I sat down with Jon Broce and asked a simple question:Looking back, what would you do differently?His answer turned into a great conversation about the mistakes that slow growth, cause chaos, and reduce profitability.Watch this new video to discover:How Jon worked backwards from production capacity instead of asking, “How much can we sell?”The simple “dollars per day” calculation that helped them decide which services to cut.Why having the right playbook isn't enough... and what actually separates roofing companies that execute from those that stay stuck.If you're trying to build a simpler, more profitable roofing company without reinventing the wheel, I think you'll get a lot out of this one.P.S. Are you interested in the systems, sales training, and guidance from people like Jon Broce who have actually scaled roofing companies? This might be for you: https://rsa.pro/=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam Bensman's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Jon Broce's personal experiences in the roofing industry and as a Mentor in the Roofing STRONG Alliance by TAMKO™ community. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, business valuations, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Revenue and performance figures cited are specific to the speakers and are not verified by or guaranteed by TAMKO. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Google is suspending roofing company Google Business Profiles without warning and most contractors don't find out until the calls stop.In this episode I'll show you the exact address types Google accepts, the ones that get you shut down, and how to build a profile that survives.Roofers are getting suspended without warningWhat a suspension actually costs youThe three address types Google acceptsPO boxes, virtual offices, and shared spaceHome addresses and service area businessesWhy verified listings still get pulled laterFake reviews and review attacksDuplicate listings and keyword stuffingGetting your business name rightBrand signals, third-party signals, and AI searchWhere to go from hereThis isn't about gaming Google. It's about not building your business on sand. (800) 353-5758 https://www.roofingwebmasters.com/

One of the best roofing salespeople I know rarely knocks doors.Dan Walrack gets roofing customers coming to him so he doesn't need to knock doors all the time.He shared his strategy that's helped him become a referral machine over the last 20 years. Whether you're in your 1st year, or have been doing this for decades, you'll likely learn at least one thing that will help you earn more referrals. Watch this new interview and pay close attention to: 1) The script that Dan uses2) When and how he asks for referrals 3) The long game play that many overlookI hope this video helps you and your team serve even more homeowners in today's challenging market. P.S. You can start using the done-for-you marketing material that Dan and I talk about in the video as a Member of the Roofing STRONG Alliance™. If you're a Member, go to the ‘Marketing Battle Pack' and then watch ‘The Complete SALES Strategy' for step-by-step instructions. Not a Member yet? Learn more or apply to join: https://rsa.pro/=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam Bensman's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Dan Walrack's personal experiences in the roofing industry. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Revenue and performance figures cited are specific to the speakers and are not guaranteed. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

The best salespeople don't “hard close” at all. They simply guide the homeowner naturally toward the next step. So if you're not closing as much as you want to, or if you feel awkward, sleazy, or pushy, then this new video is for you. Watch to learn my top 7 closing techniques:1) The Comfort Close 2) The Options Close 3) The Ask-less Close 4) The If-Then Close5) The Install Date Close 6) The Negative Agreement Close 7) The From-To Close Every roofing sales rep should know these because they actually work.Feel free to share this with your team or play this video in your next sales meeting.P.S. Want to improve your close rates? Join me inside the Roofing Strong Alliance™: https://rsa.pro/=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInViews and opinions expressed are based on the speakers' personal experiences in the roofing industry prior to  working with TAMKO. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, insurance claims, financing, legal matters, compliance, or business transactions. All references to insurance policies, claims processes, deductibles, depreciation, or coverage are general in nature and for illustrative purposes only — actual insurance terms, coverage, deductibles, policy exclusions, and claim outcomes vary by carrier, policy, state, and individual circumstances. This video does not constitute insurance, public adjusting, or claims-handling advice. Contractors must independently ensure that their communications with homeowners regarding insurance claims, coverage, deductibles, and out-of-pocket costs comply with all applicable federal, state, and local laws, including state-specific restrictions on contractor involvement in insurance claims, public adjuster licensing requirements, anti-rebating statutes, and consumer protection regulations. Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. Viewers are encouraged to consult qualified legal, insurance, and compliance professionals before applying these concepts or making any decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Roofing sales just aren't as easy as they used to be.A few years ago, if you knew the insurance process, stayed persistent, and followed the playbook, you could do very well.Today we have higher deductibles, more ACV policies, managed repair programs, and more. That combined with a depressed market and even more competition makes it feel much harder than it used to be.The game has changed.That's exactly what Dan Walrack and I dive into in this week's video.Watch: The Game Has Changed: How Winning Roofers Sell in 2026We discuss: • The advantage of shifting from insurance-first conversations to retail-first thinking.• How to overcome today's objections. • Why your sales process should evolve to meet homeowners' new needs. Our industry is headed in a new direction, and I hope this conversation helps you feel optimistic about how to adapt. P.S. The contractors who thrive over the next few years won't necessarily be the ones who knock the most doors; they'll be the ones who adapt the fastest.If you're looking for practical training, sales systems, and a community of growth-minded roofing contractors committed to serving homeowners the right way, I'd love to invite you to join the Roofing STRONG Alliance™ community: https://rsa.pro/=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInViews and opinions expressed are based on the speakers' personal experiences in the roofing industry prior to  working with TAMKO. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, insurance claims, financing, legal matters, compliance, or business transactions. All references to insurance policies, claims processes, deductibles, depreciation, or coverage are general in nature and for illustrative purposes only — actual insurance terms, coverage, deductibles, policy exclusions, and claim outcomes vary by carrier, policy, state, and individual circumstances. This video does not constitute insurance, public adjusting, or claims-handling advice. Contractors must independently ensure that their communications with homeowners regarding insurance claims, coverage, deductibles, and out-of-pocket costs comply with all applicable federal, state, and local laws, including state-specific restrictions on contractor involvement in insurance claims, public adjuster licensing requirements, anti-rebating statutes, and consumer protection regulations. Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. Viewers are encouraged to consult qualified legal, insurance, and compliance professionals before applying these concepts or making any decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Before you start dropping prices or negotiating with homeowners, read this. Homeowners are price shopping more than before. One of the smartest sales strategies I've ever learned was from Jon Abernathy, and he trained his team to do the exact opposite: Offer an economy roof package.Here's the surprising part...Most homeowners don't buy it.Because it gives them a reference point that builds trust, removes price objections, and naturally leads them into the higher value option without feeling pressured.Jon's approach had me re-thinking things… and I imagine it will do the same for you. Watch this interview to see Jon break down:• Why an economy package can actually make your premium packages easier to sell.• How to stop negotiating on price and start negotiating on value instead.• The simple package strategy that helps homeowners confidently choose the option that's right for them.I hope this valuable interview helps you make even more sales in today's ultra-competitive market. P.S. If you're serious about building a stronger roofing company, the Roofing STRONG Alliance™ gives you access to the tools, training, and community support to help scale your business in today's changing market. Membership is now available at no additional cost to The TAMKO Edge® contractors. Learn more or apply to join: https://rsa.pro/=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam Bensman's and Jon Abernathy's personal experiences in the roofing industry prior to coming to TAMKO. This content is intended for general informational and educational purposes only and should not be considered professional advice regarding warranties, insurance, financing, legal matters, compliance, or business transactions. All product performance claims, warranty descriptions, and package recommendations discussed are general in nature. Actual warranty terms, conditions, limitations, and exclusions vary by product, system, and registration level — contractors and homeowners must review the applicable written warranty for complete terms before making purchasing decisions or sales representations. Contractors must ensure their sales and business practices, including all warranty and product representations made to homeowners, are accurate, substantiated, and comply with all applicable federal, state, and local laws, including consumer protection, advertising, and insurance regulations. Financing and pricing examples are illustrative only. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

In this August Roofer of the Month podcast, Megan Ellsworth is joined by John Kiesel from Division 7. This recognition highlights individuals who consistently deliver quality workmanship, prioritize safety, and go above and beyond to contribute to the success of their projects and customers. Through their commitment to excellence, these roofing professionals exemplify the values that drive the industry forward and set the standard for professionalism in the field. Learn more at RoofersCoffeeShop.com!  https://www.rooferscoffeeshop.com/   Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up   Sign up for the Week in Roofing!  https://www.rooferscoffeeshop.com/sign-up   Learn more about Division 7 Roofing here! https://www.rooferscoffeeshop.com/directory/division-7-roofing Follow Us!   https://www.facebook.com/rooferscoffeeshop/  https://www.linkedin.com/company/rooferscoffeeshop-com  https://x.com/RoofCoffeeShop  https://www.instagram.com/rooferscoffeeshop/  https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw  https://www.pinterest.com/rcscom/  https://www.tiktok.com/@rooferscoffeeshop  https://www.rooferscoffeeshop.com/rss  #Division7Roofing #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry 

In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Paul Reed of Roofers in Recovery to discuss the mission behind National Roofers in Recovery Day and how the roofing industry is coming together to support recovery, mental health and hope. They explore the impact this annual initiative has on individuals and communities, share inspiring stories from past events and explain how contractors can get involved to make a difference. Whether you're looking to support the cause or learn more about the resources available, this conversation highlights the power of the roofing community to change lives. Learn more at http://RoofersCoffeeShop.com!  https://www.rooferscoffeeshop.com/   Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up   Sign up for the Week in Roofing!  https://www.rooferscoffeeshop.com/sign-up   Learn more about Roofers in Recovery here! https://www.rooferscoffeeshop.com/directory/roofers-in-recovery Follow Us!   https://www.facebook.com/rooferscoffeeshop/  https://www.linkedin.com/company/rooferscoffeeshop-com  https://x.com/RoofCoffeeShop  https://www.instagram.com/rooferscoffeeshop/  https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw  https://www.pinterest.com/rcscom/  https://www.tiktok.com/@rooferscoffeeshop  https://www.rooferscoffeeshop.com/rss  #RoofersinRecovery #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry

Roofing industry legend Dan Walrack shares the word-for-word d2d pitch he has refined over 20 years in this new interview.What inspired me the most from this interview was Dan's philosophy. He isn't trying to "close" homeowners.He's trying to understand them and what they need.Dan's pitch is brilliant because:• It starts a conversation that consistently gets homeowners talking.• The neighborhood strategy that turns one approved roof into multiple signed jobs.• How to stop sounding like every other roofing salesperson in your market.You may want to share this one with your team or watch it in your next sales meeting.I think you'll finish this video knowing what it takes to be great on the doors. Important: Door-to-door solicitation laws vary by state and municipality. Ensure your team is compliant with local permit requirements and any applicable restrictions before using these techniques.P.S. Imagine how strong your team will be on the doors after making small, easy adjustments week over week, month after month. Ongoing training from industry experts could help your team get even stronger on the doors: https://rsa.pro/=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Dan Walrack's personal experiences in the roofing industry. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication and sales techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, misleading, or high-pressure sales practices. Door-to-door solicitation is heavily regulated at the state and local level. Contractors must independently ensure compliance with all applicable solicitation permit requirements, anti-solicitation ordinances, "No Soliciting" sign laws, and state-specific restrictions on contractor solicitation related to insurance claims or storm damage. Penalties for non-compliance can include fines, license suspension, or criminal charges. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, insurance, advertising, telemarketing, lending, and employment laws. Revenue and performance figures cited are specific to the guest speaker and are not guaranteed. Viewers are encouraged to consult qualified legal and compliance professionals before applying these concepts or making any decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

She did not grow up thinking about roofing. She spent years in other work before deciding she wanted real pay, real benefits and a real career path. A woman she knew had gone through Hire360 and told her to look into it. She did. Now she is an apprentice with Roofers Local 11 in Chicago, and she is not going back. On today's episode of America's Work Force Union Podcast, Donetta Thomas tells her story of entering the building trades through Hire360, the Chicago workforce development organization that connects women and people of color to union construction careers. She walks through what Hire360's pre-apprenticeship program actually does to prepare people for the trades, what life on a roof in Chicago really looks like and what she would say to any woman or person of color who is sitting on the fence about making the move. Visit hire360chicago.com to learn more about Hire360 and rooferslocal11.org for more on Roofers Local 11.

went ahead and put the descript in the title.

Roofing sales have gotten harder this year...I've had more conversations with roofing contractors describing sales as a “knife fight” than ever before.Leads are down.Homeowners are comparing more estimates.And too many roofers are responding by dropping prices just to keep jobs coming in.Here's the problem...If your answer to a changing market is simply lowering your price, you're playing a game you can never win.The market didn't just get slower, it changed.Homeowners are making buying decisions differently than they did just a few years ago. They're comparing more options, delaying decisions longer, and looking for more confidence before they move forward.The good news?Once you understand what's changed, you'll feel confident about what to do next.Watch this new video to learn:-The 3 biggest reasons roofing sales are harder in 2026.-The real reason homeowners are shopping differently than ever before.-The new opportunities this creates.Strong roofing companies are adapting in real-time to earn more business without relying on discounts, and I hope this helps you do exactly that. P.S. If you're looking for more than just YouTube videos and want sales systems, training, resources, and a community of growth-minded roofing contractors, then this might be for you: https://rsa.pro/=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

This episode was sponsored by Cardiff & Roof Shield   LightSpeed VT: https://www.lightspeedvt.com/ Dropping Bombs Podcast: https://www.droppingbombs.com/ Today's Dropping Bombs episode delivers a blue-collar blueprint for real wealth with Kenny Robinson — a former 13-year law enforcement officer (SWAT and K9) who traded a badge for a business, built a roofing company voted Baldwin County's #1 contractor, then launched Roof Shield, a proprietary roof rejuvenation system spreading across the country.   Kenny breaks down how one injury on a roof led to a $18,000 week, why most contractors stay broke chasing one-time jobs instead of recurring revenue, and how a five-year warranty and reapplication cycle turns a single roof into a client for life.   Whether you're stuck in a job that's capped your income, sitting on a skill you haven't figured out how to scale, or just tired of starting over every time you win a customer, this episode shows what's possible when you stop chasing one-time paydays and start building something that pays you again and again.  

Book a free strategy call to see how we can help you hit your goals and beyond: https://bit.ly/4b0wLaZ or call us at: (214)-453-1591 Get Predictable Calls From Proven Direct Mail Campaigns. Learn more about CertainPath's Lead Generation Direct Mail programs — for members AND non-members. Click here for a FREE Market Analysis: https://mycertainpath.com/lead-generation-request/?utm_source=youtube&utm_medium=video&utm_campaign=tsc225 -------------------------------------------------------------------------------- He sold medical devices to surgeons. Now he sells $10 million of HVAC a year — and he never pressures a homeowner to do it. Caleb Holte is a comfort advisor at Fix-It 24/7 in Denver, and a two-time Crown Champion who has sold roughly $10 million of residential HVAC. But he didn't come up through the trades. He came from AT&T and Verizon sales, a cutthroat stint in finance, even bodybuilding — and most recently medical device sales, where dinners with surgeons felt fake and “performative.” So he traded it all for the blue truck. His start was brutal. His GM handed him a truck, some keys, and told him to “go fail forward.” He went 0-for-5 on his first drive and figured he was about to get fired. What turned it around wasn't pressure — it was a journal: after every call he wrote down three things that went well and three that didn't, until the patterns became second nature. Across this conversation with host Bob Houchin, Caleb breaks down his entire in-home process — positioning himself as a “field supervisor” instead of a “comfort advisor,” price conditioning and extreme anchoring (including the $45,000 system he shows every customer and refuses to sell), reading body language down to where a customer points their feet, getting objections out early, and the quiet discipline of “he who talks first loses.” He also gets honest about the part most salespeople skip — the heart behind it. Caleb prays in the truck before a call, treats every grandmother and single mom like his own family, and lives by a simple belief: anybody can close anybody. It's just whether or not you're the right guy. In this conversation, you'll discover: Why he positions himself as a “field supervisor,” never a “comfort advisor” The extreme-anchoring move: the $45,000 system he shows every customer and won't sell How to get customers to sell themselves instead of pitching them What a customer's feet — and a woman's hands — tell you about the sale “Easy pay,” not “financing”: the language that lowers the guard Why “he who talks first loses” after you slide over the price The journaling habit that took him from 0-for-5 to $10 million Whether you sell HVAC, plumbing, electrical, or roofing, Caleb's process shows how to close big without pressure — and keep your character intact. Watch on YouTube or listen on your favorite podcast platform. And don't forget to subscribe to The Successful Contractor for more interviews that move the needle. About the Show The Successful Contractor is a podcast for residential HVAC, plumbing, electrical, and roofing contractors. Hosted by Bob Houchin, each episode features real contractor growth stories, hard-won business insights, and practical takeaways for building a profitable home services company. Meet the Host Bob Houchin has spent 20+ years immersed in the home services industry — listening to, learning from, and serving the people who run it. As host of The Successful Contractor, he's interviewed hundreds of the brightest minds in the trades. Beyond the mic, Bob is a Senior Strategist at CertainPath, building the training, onboarding programs, keynotes, and playbooks used by 1,200+ residential service companies. His motto: smart contractors learn from their mistakes; wise contractors learn from the mistakes of others. About CertainPath CertainPath is a business coaching and training organization that has built successful home service businesses for more than 25 years. We serve 1,200+ member companies across HVAC, plumbing, electrical, and roofing with professional coaching, training for every role, software solutions, and a vendor partner network that delivers millions in member rebates every year. Doubling your sales with a 20% net profit and an inspiring company culture is ALL possible. With CertainPath, Success is Made Certain. Connect CertainPath: https://www.mycertainpath.com FOLLOW CERTAINPATH Facebook: https://www.facebook.com/CertainPath LinkedIn: https://www.linkedin.com/company/certainpath Instagram: https://www.instagram.com/certainpath/

They are generating $250M per year… from referrals and repeat business. I sat down with Josh Sparks, Chairman of the ~$600M roofing portfolio called Infinity Home Services (IHS) to learn exactly how 40-60% of their revenue is word of mouth.While some companies are struggling for leads, IHS is growing and referrals are a huge reason why. Josh isn't shy to share what's worked for them because he says, “Everybody has your strategy. Nobody has your execution.” Watch this interview to learn: - Why most referral programs fail- The ‘SMART' framework he's been using for 30 years- His best advice to drive referrals that anyone can useIt's been a tough year for a lot of roofers, and I hope this video helps you drive more word-of-mouth business.P.S. Josh is right… Strategies don't win, execution does. If you want to surround yourself with powerful strategies plus a community dedicated to executing at a high level, then the Roofing STRONG Alliance™ community may be exactly what you've been searching for: https://rsa.pro/=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Josh Sparks' personal experiences in the roofing and home services industry. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, business valuations, mergers and acquisitions, or business transactions. TAMKO does not endorse, recommend, or make any representation regarding any third-party company, platform, service, or business opportunity discussed in this video. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, misleading, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Revenue, referral, and performance figures cited are specific to the guest's organization, are unverified by TAMKO, and should not be interpreted as typical or guaranteed results. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Have you noticed how much harder it feels to get homeowners to make a decision lately?They're collecting more estimates.Comparing more options.Taking longer to decide.And in many cases... doing nothing at all.I recently heard about a homeowner who collected 12 roofing estimates.If every contractor presented three options, that homeowner was comparing 36 different roof packages.No wonder so many homeowners feel overwhelmed.Here's the surprising part...The problem may not be your price.And it isn't your products.It's often how the packages are built and presented.In today's new video, I break down the simple framework to make it even easier for homeowners to choose the best one (for them).Inside the video, you'll learn:• The 4 building blocks every roof package should include• How to structure your unique Good, Better, Best packages• Why homeowners tend to keep choosing one package over the others• The pricing psychology that helps homeowners compare options with confidence• A few simple changes you can make that may improve both your close rate and average saleIf your sales team is presenting multiple options, this is a video you'll want everyone to watch.Watch the video here.P.S. Today's roofing competition is feeling higher pressure than before. Roofers are having to adapt in real time. Whether it's sales practices, lead generation, hiring, or even working through the storm damage process. We're doing it together inside our community: The Roofing STRONG Alliance™. Would you like to join us? Visit https://rsa.pro/ to learn more. Membership is now included at no additional cost for The TAMKO Edge® Certified Contractors.=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInTAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, warranties, pricing, or business transactions. Communication techniques and package-pricing examples discussed are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, misleading, or high-pressure sales practices. Contractors must ensure their product, warranty, pricing, sales, and business practices comply with all applicable federal, state, and local laws, including consumer protection, advertising, licensing, permitting, home improvement contract requirements, cooling-off periods, cancellation rights, telemarketing, lending, and employment laws. Pricing and package examples are illustrative only; actual pricing, product availability, warranty coverage, and required disclosures vary by contractor, product, market, and state. Contractors should review applicable product specifications, manufacturer installation instructions, written warranty terms, and local code requirements before presenting package options. Viewers are encouraged to consult qualified legal, compliance, financial, and other professional advisors before applying these concepts or making decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Book a free strategy call to see how we can help you hit your goals and beyond: https://bit.ly/4b0wLaZ or call us at: (214)-453-1591Get Predictable Calls From Proven Direct Mail Campaigns. Learn more about CertainPath's Lead Generation Direct Mail programs — for members AND non-members. Click here for a FREE Market Analysis: https://mycertainpath.com/lead-generation-request/?utm_source=youtube&utm_medium=video&utm_campaign=tsc224--------------------------------------------------------------------------This father-and-son electric shop was doing $600K with almost no profit. Three years later: $1.6 million. The difference wasn't luck — it was how they sell. Erwin Carrasquillo taught himself the electrical trade after coming to the United States — before he could even speak English. He and his son Owen built Jeoah Electric in Slatington, Pennsylvania on grit: borrowed crews, work that never turned into money in the bank, and a $15,000 payroll due against $200 in the account. The turning point came in a Home Depot aisle, when Owen asked a more successful electrician one question — "what are you doing that I'm not?" That question led them to a sales process they now run on every call. In this conversation, Erwin and Owen walk host Bob Houchin through it step by step — selling the diagnostic first, asking questions instead of pitching, building three options instead of ultimatums, and reframing price as safety. It's the system that took them from $600,000 to $1.6 million in three years, both earning Crown Champion honors. They're just as candid about the hard parts — the night Owen broke down finding his 'why,' the leap of faith that put the whole thing on a credit card, and the faith and family culture that held it all together. In this conversation, you'll discover: The questions that get customers to sell themselves Why you sell the diagnostic before you touch the panel How to present three options without giving ultimatums The "medicine analogy" that makes safety urgent How to handle "I need to think about it" in a single move Reframing price as monthly safety, not cost The mindset shift that turned survival into $1.6M Whether you're an electrician, a plumber, or an HVAC owner trying to get off the truck, Erwin and Owen's process shows how a small shop can sell with confidence and character. Watch on YouTube or listen on your favorite podcast platform. And don't forget to subscribe to The Successful Contractor for more interviews that move the needle. About the ShowThe Successful Contractor is a podcast for residential HVAC, plumbing, electrical, and roofing contractors. Hosted by Bob Houchin, each episode features real contractor growth stories, hard-won business insights, and practical takeaways for building a profitable home services company.Meet the HostBob Houchin has spent 20+ years immersed in the home services industry — listening to, learning from, and serving the people who run it. As host of The Successful Contractor, he's interviewed hundreds of the brightest minds in the trades. Beyond the mic, Bob is a Senior Strategist at CertainPath, building the training, onboarding programs, keynotes, and playbooks used by 1,200+ residential service companies. His motto: smart contractors learn from their mistakes; wise contractors learn from the mistakes of others.About CertainPathCertainPath is a business coaching and training organization that has built successful home service businesses for more than 25 years. We serve 1,200+ member companies across HVAC, plumbing, electrical, and roofing with professional coaching, training for every role, software solutions, and a vendor partner network that delivers millions in member rebates every year. Doubling your sales with a 20% net profit and an inspiring company culture is ALL possible. With CertainPath, Success is Made Certain.FOLLOW CERTAINPATH:Facebook: https://www.facebook.com/CertainPathLinkedIn: https://www.linkedin.com/company/certainpathInstagram: https://www.instagram.com/certainpath/#electrician #electricalcontractor #salestraining #homeservices #certainpath #skilledtrades #contractorbusiness #fatherandson

If you're struggling with low leads, low close rates, or cashflow problems, this could be why…You could be too slow at the moments that matter most. Because money follows speed. And if you're too slow, you may be putting yourself at a big disadvantage. In roofing, there are 3 measurements of speed to master.Watch this new video to learn what they are, how to track them, and how to improve them. P.S. Speed = more money. If you're searching for ways to operate faster, train your team faster, and get answers to questions faster, then I'd love to invite you to join us inside the Roofing STRONG Alliance™ community: https://rsa.pro/Membership is now included at no additional cost for The TAMKO Edge® Certified Contractors.=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, misleading, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending (including the Truth in Lending Act), employment, and any applicable home improvement contract, payment, or collection requirements. Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability. Any discussion of business operations, payment timing, cash flow, financing, credit, or capital strategies is general in nature; contractors should consult qualified financial, legal, and other professional advisors before making borrowing, contract, payment-collection, or other business decisions.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

How do shingle ratings and warranties actually drive sales? First, they are not the same thing, and many roofers are getting this wrong. Ratings = “This has been tested.” Warranties = “This company backs it.”Why does this matter? Because homeowners aren't buying roofs.They're buying what feels like certainty. If you can't explain this properly to homeowners, they will not understand your value. But if you get this right, you could be the one roofer that stood out from everyone else. P.S. If you're looking to increase your close rates, improve your processes, and learn from industry experts, I'd love to invite you to join us inside the Roofing STRONG Alliance™ community: https://rsa.pro/Membership is now included at no additional cost for The TAMKO Edge® Certified Contractors.=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on the speakers' personal experiences in the roofing industry and are for general informational purposes only. Jon Senac is a Mentor inside the Roofing STRONG Alliance by TAMKO™ community. All product performance claims, ratings, and warranty descriptions discussed in this video are general in nature and intended for educational purposes. “Beyond Class 4” is a marketing term and does not refer to any official UL impact rating – please review the official HailGuard™ product specifications for complete details and tamko.com for the actual terms of HailGuard™ Extended Limited System Warranty. Product ratings reflect testing under controlled laboratory conditions and do not guarantee performance under all real-world conditions, including but not limited to hail events. This video does not represent that any product will prevent hail damage or eliminate the need for insurance claims. Contractors must ensure their sales representations regarding product ratings, warranties, and insurance are accurate, substantiated, and comply with all applicable federal, state, and local laws, including consumer protection, advertising, and insurance regulations. Recording of sales interactions must comply with applicable state and federal recording consent laws. Consult your advisors before applying these concepts.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

One of the most frustrating parts of running a roofing company right now is feeling like someone else controls your growth.Maybe it's the lead company.Maybe it's the marketing agency.Maybe it's a referral source that's slowed down.Or maybe it's the simple reality that every lead seems to cost more than it did a year ago.When leads get tight, most contractors react the same way:"We need more leads."But in many cases, that's not actually the problem.The real problem is control.When your business depends entirely on outside sources for opportunities, you're constantly reacting instead of proactively creating growth.That's exactly why I sat down with RSA mentor Kody Landals.After building and scaling an in-house call center for his own roofing company, Kody went on to help implement the same systems across multiple roofing brands.Watch this interview where Kody breaks down the 5-step framework for building your own roofing call center.A few of the topics we cover:• The first numbers you need to know before spending a dollar on leads• The technology stack that makes an in-house call center possible• Why hiring for personality beats hiring for call center experience• How to create scripts, scorecards, and accountability systems that actually work• The daily metrics that tell you whether your lead generation is healthy—or headed for troubleIf you're looking for more control, more predictability, and a practical framework for building an internal lead generation engine, I think you'll get a lot from this one.Stay strong.P.S. Kody is working with contractors like you on lead generation, call center builds, phone sales, and scaling. If you want to join Kody, the other RSA mentors, and surround yourself with a community of value-aligned roofers growing together, then joining The Roofing STRONG Alliance™ community might be for you: https://rsa.pro/Membership is now included at no additional cost for The TAMKO Edge® Certified Contractors.=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection (including cooling-off periods, cancellation rights, or home solicitation sale regulations), telemarketing, lending (including the Truth in Lending Act), and employment. Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability. Any discussion of business financing, credit, or capital strategies is general in nature; contractors should consult qualified financial, legal, and other professional advisors before making borrowing or credit decisions or any other decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Cars into buildings update; World Cup Fever; Fireworks out the wazoo; Things real estate agents shouldn't be doing; Food News and food truck rallys; Roofers fighting and tossing each other off the house.

*Buy a EZ "DEFECTOR" hoodieNote: "Act 2" will be a separate published audio podcast.*Check out EZ's morning radio show "The InZane Asylum Q100 Michigan with Eric Zane" Click here*Get a FREE 7 day trial to Patreon to "try it out."*Watch the show live, daily at 8AM EST on Twitch! Please click here to follow the page.Email the show on the Shoreliners Striping inbox: eric@ericzaneshow.comTopics*Empire State daredevils know how to kiss.*Awesome Mexican roofers fist fight.*EZ comes up with brilliant idea for veterans who are freaked out by fireworks.*Dude thrifts Wilt Chamberlin's warmup for $3; sells for $250,000.*False alarm...EZ thought this story was true.*Stupid criminal charges for idiot who screwed with fucked up reflecting pool in DC.*USA soccer fans sing John Denver.*Nick the Electrician lets everyone down.*Croatian chick not happy with refs.*Maine couple keeps bear from eating Moose calf.*Vid one of soccer player getting hit in dick.*Vid two of soccer player getting hit in dick.*EZ's favorite "American Songs:" In America - Charlie Daniels Band, Red White and Blue - Lynyrd Skynyrd, Courtesy of the Red White and Blue (The Angry American) - Toby Keith*Asshole of the daySponsors:Please follow Indian Paintbrush Farm Sanctuary on Facebook and InstagramWest Michigan Whitecaps, Berlin Raceway, Indian Paintbrush Farm Sanctuary, Impact Powersports, Kuiper Tree Care, Frank Fuss / My Policy Shop Insurance, Kings Room Barbershop, Shoreliners,  Ervines Auto Repair Grand Rapids Hybrid & EV,Interested in advertising? Email eric@ericzaneshow.com and let me design a marketing plan for you.Contact: Shoreliners Striping inbox eric@ericzaneshow.comDiscord LinkEZSP TikTokSubscribe to my YouTube channelHire me on Cameo!Tshirts available herePlease subscribe, rate & write a review on Apple Podcastspatreon.com/ericzaneInstagram: ericzaneshowTwitterAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

*Buy a EZ "DEFECTOR" hoodieNote: "Act 1" was a separate published audio podcast.*Check out EZ's morning radio show "The InZane Asylum Q100 Michigan with Eric Zane" Click here*Get a FREE 7 day trial to Patreon to "try it out."*Watch the show live, daily at 8AM EST on Twitch! Please click here to follow the page.Email the show on the Shoreliners Striping inbox: eric@ericzaneshow.comTopics*Empire State daredevils know how to kiss.*Awesome Mexican roofers fist fight.*EZ comes up with brilliant idea for veterans who are freaked out by fireworks.*Dude thrifts Wilt Chamberlin's warmup for $3; sells for $250,000.*False alarm...EZ thought this story was true.*Stupid criminal charges for idiot who screwed with fucked up reflecting pool in DC.*USA soccer fans sing John Denver.*Nick the Electrician lets everyone down.*Croatian chick not happy with refs.*Maine couple keeps bear from eating Moose calf.*Vid one of soccer player getting hit in dick.*Vid two of soccer player getting hit in dick.*EZ's favorite "American Songs:" In America - Charlie Daniels Band, Red White and Blue - Lynyrd Skynyrd, Courtesy of the Red White and Blue (The Angry American) - Toby Keith*Asshole of the daySponsors:Please follow Indian Paintbrush Farm Sanctuary on Facebook and InstagramWest Michigan Whitecaps, Berlin Raceway, Indian Paintbrush Farm Sanctuary, Impact Powersports, Kuiper Tree Care, Frank Fuss / My Policy Shop Insurance, Kings Room Barbershop, Shoreliners,  Ervines Auto Repair Grand Rapids Hybrid & EV,Interested in advertising? Email eric@ericzaneshow.com and let me design a marketing plan for you.Contact: Shoreliners Striping inbox eric@ericzaneshow.comDiscord LinkEZSP TikTokSubscribe to my YouTube channelHire me on Cameo!Tshirts available herePlease subscribe, rate & write a review on Apple Podcastspatreon.com/ericzaneInstagram: ericzaneshowTwitterAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Book a free strategy call with CertainPath to see how we can help you hit your goals and beyond: https://bit.ly/4b0wLaZ Or call us at: (214) 453-1591 He broke his back chasing pro baseball, spent 22 years in ministry, then helped build a $105M, $18M-EBITDA contractor. This is Bubba Thurman's story. Bubba Thurman is the president of Baker Brothers Plumbing, Air & Electric in Dallas–Fort Worth — the first non-family president in the company's history, dating back to its founding in 1945. Last year, Baker Brothers did $105 million in revenue and exceeded $18 million in EBITDA — a level of profitability most home services companies only dream about. His path was anything but linear. A Division-I baseball catcher who was certain he'd go pro, Bubba broke his back in a 1991 on-field collision and watched the dream die. “Baseball was a false well,” he says. He spent the next 22 years in ministry — helping build the largest youth ministry in the country and learning leadership under his mentor, Steve Stroop — before burning out and making an improbable leap into the trades. Recruited by Jimmie Dale to Baker Brothers, Bubba earned the team's trust the hard way: “I ran calls, I dug trenches, I wore a uniform.” Then he drove the culture transformation that helped take Baker Brothers from roughly $20 million to more than $100 million. In this episode, Bubba walks Bob Houchin through the whole journey — and the playbook beneath it. In this conversation, you'll discover: Why culture is “just a set of norms” — and how to make excellence the normal The $0 cleanliness campaign that started the turnaround: “don't step over a piece of trash” How to layer standards one at a time so they actually stick The three-win strategy that aligns the customer, the employee, and the company What changes when leadership “lands on your desk” — the real weight of the top job His message for a tough market: stop chasing what you can't control — “you are your best marketer” “You earn equity when you do things above and beyond” — and the Miss Johnson light-bulb test Why “when you roll up, the clock starts” — and how micro-changes compound across 700 jobs a day Whether you lead an HVAC, plumbing, electrical, or roofing company — or you're building toward your first leadership seat — Bubba's story is a masterclass in building a culture of excellence that scales. Watch on YouTube or listen on your favorite podcast platform. And don't forget to subscribe to The Successful Contractor for more interviews that move the needle.  About the Show The Successful Contractor is a podcast for residential HVAC, plumbing, electrical, and roofing contractors. Hosted by Bob Houchin, each episode features real contractor growth stories, hard-won business insights, and practical takeaways for building a profitable home services company.  Meet the Host Bob Houchin has spent 20+ years immersed in the home services industry — listening to, learning from, and serving the people who run it. As host of The Successful Contractor, he's interviewed hundreds of the brightest minds in the trades. Beyond the mic, Bob is a Senior Strategist at CertainPath, building the training, onboarding programs, keynotes, and playbooks used by 1,200+ residential service companies. His motto: smart contractors learn from their mistakes; wise contractors learn from the mistakes of others.  About CertainPath CertainPath is a business coaching and training organization that has built successful home service businesses for more than 25 years. We serve 1,200+ member companies across HVAC, plumbing, electrical, and roofing with professional coaching, training for every role, software solutions, and a vendor partner network that delivers millions in member rebates every year. Doubling your sales with a 20% net profit and an inspiring company culture is ALL possible. With CertainPath, Success is Made Certain. Visit www.mycertainpath.com for more information.

Have you noticed it feels harder to get homeowners to make a decision lately?Maybe you've watched estimates sit longer than they used to.Maybe you've seen homeowners choose repairs over replacement.Maybe lead costs are climbing while opportunities feel harder to come by.You're wondering..."Is this just happening to me, or is something bigger going on?"I had the opportunity to spend time with roofing contractors from across the country at the Florida Roofing & Sheet Metal Association Annual Convention.In conversations at the TAMKO booth, during an industry panel, and at a private gatherings with contractors, I kept hearing these same 3 themes over and over again.And while none of us has a crystal ball, these trends may be signaling something important about where our industry is today and where it could be heading next.In this new video, I break down:1) How homeowners are using AI to compare and choose roofing estimates 2) How sales cycles are stretching to two and even three years in some markets3) How and why repairs are becoming a larger part of the conversation as homeowners delay replacement decisionsMost importantly, I share what I believe the opportunity is for roofing companies willing to adapt.Because while some contractors see these trends as threats...The strongest companies will recognize them as signals.Signals to improve their sales process, better serve homeowners, and run leaner, smarter businesses.The good news?Every home still has a roof.And every roof will eventually need to be replaced.The question isn't whether opportunity exists.The question is whether we're preparing ourselves for what's next.Stay strong,P.S. Are you searching for a community of contractors focused on navigating challenges, sharing what's working, and building stronger roofing businesses together? I invite you to check out The Roofing STRONG Alliance™ community: https://rsa.pro/Membership is now available at no additional cost to The TAMKO Edge® Certified Contractors.=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection (including cooling-off periods, cancellation rights, or home solicitation sale regulations), telemarketing, lending (including the Truth in Lending Act), and employment. Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability. Any discussion of business financing, credit, or capital strategies is general in nature; contractors should consult qualified financial, legal, and other professional advisors before making borrowing or credit decisions or any other decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Homeowners are now using AI to compare roof estimates.That means that AI could be advising your homeowners on which roofer to choose. And from the conversations I've been having, it sounds like this is becoming even more common. I wanted to know exactly what AI was saying to homeowners, so I ran the experiment myself.I fed three real roof estimates into ChatGPT, Claude, and Gemini and I documented everything.Watch this new video to see my test results:1) The 7 things AI looks for when comparing roof estimates2) How estimates that don't include attic ventilation details get “red flagged”3) The specificity AI expects on warranties, flashing, ice & water shield, and more4) The details about the cleanup process that AI seems to want in an estimate5) The 3 common questions AI is prompting homeowners to ask their contractors (these were the most surprising to me)This emerging trend is actually great news for contractors who are willing to adapt.Because what AI flagged is very fixable. And if you adapt before your competitors do, your estimate could become the one AI points to as the winner.P.S. Are you interested in building an even stronger, more modern roofing company? I'd love to invite you to join the Roofing STRONG Alliance™ community: https://rsa.pro/Membership is now available at no additional cost to The TAMKO Edge® Certified Contractors.=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, artificial intelligence, inspections, estimates, or business transactions. Communication techniques and estimate-review concepts discussed are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, misleading, or high-pressure sales practices. Contractors must ensure their inspection, estimate, sales, and business practices comply with all applicable federal, state, and local laws, including consumer protection, licensing, permitting, insurance, advertising, lending laws (including the Truth in Lending Act), and home solicitation sale requirements, including any applicable cooling-off periods or cancellation rights. Any discussion of artificial intelligence tools or AI-generated outputs is illustrative only; such tools may produce incomplete, inaccurate, or variable results and should not be relied upon as a substitute for independent professional, legal, technical, or compliance judgment. Financing and payment-term examples are illustrative only; terms, availability, fees, and required disclosures vary by lender, payment processor, and state. TAMKO makes no representation regarding any financing product, payment method, or its availability. Viewers are encouraged to consult with qualified professionals before applying these concepts or making any decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Leads are down.Marketing costs are up.And it feels like every week there's another roofing company willing to bid a roof for less than what you'd charge just to cover material and labor.Lots of roofers are asking the same question, "Where can I get more leads?"But what if I told you there's an easier way to drive sales without buying more leads?The leads aren't gone. They're hiding. And they're a lot closer than you think.Right now, sitting inside your CRM, there are real homeowners who showed interest and never said no. They just... went quiet. I sat down with my journal and mapped out 7 techniques I've tested over the years to create sales seemingly out of thin air. And I put it all into this brand new video for you.Here's a taste of what's inside:1) The simple rehash technique that re-injects life into cold opportunities (with word-for-word text templates you can use today)2) How to run a promotion or special offer that gives people a reason to act now3) A free offer reframe that excites homeowners to say yes even if they said no before4) How a true price increase notice can encourage people to take action today5) New payment plan messaging that opens doors for budget-conscious buyers6) A repair conversation opener that gets you back in the home with zero pressure7) How to revitalize old estimates with one simple question that closes dealsThese aren't complicated strategies. They don't require a big budget or a new lead source. They just require knowing where to look and what to say when you get there.P.S. If you enjoy practical sales, leadership, recruiting, and business-growth training built specifically for roofing contractors, I'd love to invite you to join us inside the Roofing STRONG Alliance™ (RSA).Inside RSA, you'll get access to training, systems, industry experts, and a community of contractors committed to building stronger roofing businesses together through today's challenging times.Membership is now available at no additional cost for The TAMKO Edge® Certified Contractors.Learn more or apply to join: https://rsa.pro/=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection (including cooling-off periods, cancellation rights, or home solicitation sale regulations), telemarketing, lending (including the Truth in Lending Act), and employment. Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability. Any discussion of business financing, credit, or capital strategies is general in nature; contractors should consult qualified financial, legal, and other professional advisors before making borrowing or credit decisions or any other decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.