Beyond The Clinic

In this episode, I'm unpacking something that might just be holding your business back - and you probably don't even realise it. If you're a dietitian or health professional who trained and worked in the NHS, some of the very habits that made you a brilliant clinician could now be sabotaging your private practice growth.These four habits are so common, so sneaky, and so deeply ingrained that most of us carry them into business without question. But here's what you need to know: the NHS mindset and the CEO mindset are not the same. And if you don't unlearn these patterns, you'll struggle to build the freedom-filled business you deserve.Today we'll explore what they are - and how to replace them with something that actually supports your business success.What You'll Learn:The four most damaging NHS-trained habits health professionals bring into businessWhy “waiting for permission” is slowing your growth (and how to stop)The subtle difference between patients & clientsWhy building a personal brand is a powerful necessityThe real reason pricing your services feels so uncomfortableA mindset reframe that helps you confidently own your worthI'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Using AI in your marketing can feel like a big step as a health professional. You might see the potential time savings, while still questioning whether it fits with your standards, ethics, and professional responsibility.In this episode, I'm breaking down three often-overlooked costs of not using AI in your marketing and reframing what ethical, aligned AI use can actually look like in a healthcare business. This isn't about cutting corners. It's about protecting your time, staying visible, and building consistency without burning yourself out.If you've tried AI tools and felt underwhelmed, or avoided them altogether because they didn't feel quite right, this episode will help you see how things can work very differently when AI is trained properly.In this episode, we cover:How manual marketing eats into your time & energyWhy inconsistent visibility affects trust and client growthThe risks of using untrained AIHow AI can support your marketing without compromising integrityI also share details of a live, hands-on workshop where I'll show you how to build and train your own AI marketing assistant, tailored to your business, your niche, and your voice.

If you've tried using ChatGPT for your business and walked away feeling underwhelmed, frustrated, or quietly worried about whether it's even safe to use… you're not doing anything wrong.In this episode, I'm sharing why most healthcare professionals struggle to get good results from AI tools, why generic ChatGPT content can actually be risky for regulated professionals, and the completely different approach I now use in my own business.I talk you through how I went from rewriting everything ChatGPT gave me, to building a custom AI marketing assistant that genuinely sounds like me, understands my business, respects professional boundaries, and saves me hours every single week. This is the exact system I now use to create podcast assets, emails, social content, and sales copy - without losing my voice or my integrity.And if you've ever thought, “This sounds amazing, but probably too techy for me” —-I promise you, it's not. I'll explain what actually goes into training ChatGPT properly, why prompts alone aren't enough, and how you can build something that works for your business, even if you don't have loads of content yet.What you'll learn in this episode:Why generic ChatGPT outputs feel bland, robotic, and not like youThe hidden risks of using AI as a regulated healthcare professionalThe difference between using ChatGPT and training ChatGPTWhat an AI marketing assistant really is (and what it isn't)How to teach AI your tone of voice, values, and professional boundariesWhy this approach saves time and improves resultsHow I use my own AI assistant daily across my businessDetails of my hands-on workshop where we build your AI marketing assistant togetherReady to build your own AI marketing assistant?I'm running a half-day, hands-on workshop where I'll walk you through creating your own AI marketing assistant step by step — trained on your business, your voice, your niche, and your professional standards.You can join the waitlist here

In this episode, I take you behind the scenes peak into my business coaching program - Accelerate. I tell the story of its inception and what makes Accelerate unique setting it apart from other programs. You'll hear about the importance of personalised support over traditional course models, why mindset coaching is key, and the benefits of our community of colleagues in helping you build successful businesses. I also outline how the program works, I shares examples of the results my clients achieve, and the flexible tiers available for different budgets. You are welcome to book a discovery call to explore how you too can benefit from my business coaching programme. Here's the link to book: https://thechildrensnutritionist.as.me/discoveryTakeawaysThe episode provides an honest look at my business coaching experience.Accelerate was created to fill a gap in business education for dietitians.Personalized support is a key feature of Accelerate.Mindset coaching is integrated into the business coaching program.Accelerate is not just a course; it's a comprehensive support system.Flexible pricing options are available to accommodate different budgets.Community support is a significant aspect of the coaching experience.Sarah AI is a valuable tame saving tool for clients in the program.I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Money can feel awkward to talk about — but if you're running a business (especially one meant to support your life), getting clear on your numbers isn't just helpful… it's essential.In this episode, I'm walking you through how to create a business budget that actually works — one that pays you, supports your growth, and keeps things sustainable as you scale. We'll talk through a simple income breakdown, what to prioritise at different stages of business, and how to build a realistic sales plan that aligns with your goals (without stress or spreadsheets).Whether you're aiming for £2K or going beyond £5K months, this episode will help you feel confident about your money — and finally ditch that “I hope this works” energy for good.

Welcome to Part 3 of Your Best Year Yet!In this livestream replay, you'll hear how I guided my colleagues through a three-day business planning process aimed at helping you create a more intentional and profitable business for 2026.This episode is all about mindset, because you can have the best strategy in the world, but without the right mindset your business wont grow. By the end of this episode you'll have identified hidden things that may be holding your business growth back.Part 1 (episode 87) is all about looking back and identifying whats working, what needs optimising and whats really not doing you any favours. Part 2 (Episode 88) is getting strategic. We defined your annual money goal and mapped out the steps you need to take in order to achieve it.If after listening to this you feel you'd like to work with me to build out your 2026 strategy? DM me on Instagram @dietitiansinbusiness or WhatsApp me and lets chat.I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Welcome to Part 2 of Your Best Year Yet!In this livestream replay, you'll hear how I guided my colleagues through a three-day business planning process aimed at helping you create a more intentional and profitable business for 2026.In this episode we are getting strategic. We are defining your money goal and mapping out the steps you need to take in order to achieve it. By the end of this episode you'll have a fleshed out strategic plan.Part 1 (episode 87) is all about looking back and identifying whats working, what needs optimising and whats really not doing you any favours. Part 3 (episode 89 - aires on Friday 23rd January) and is all about mindset, because you can have the best strategy in the world, but without the right mindset your business wont grow.If after listening to this you feel you'd like to work with me to build out your 2026 strategy? DM me on Instagram @dietitiansinbusiness or WhatsApp me and lets chat.I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Welcome to Part 1 of Your Best Year Yet!In this livestream replay, you'll hear how I guided my colleagues through a three-day business planning process aimed at helping you create a more intentional and profitable business for 2026.Part 1 is all about looking back and identifying whats working, what needs optimising and whats really not doing you any favours. You'll hear my reflective questions to evaluate your offers, your audience, and the sales mechanisms you chose last year, ultimately leading to a clear dashboard of your businesses performance and highlighting your strategy for growth.Part 2 is coming on Wednesday 21st January (Episode 88)Part 3 on Friday 23rd January (Episode 89).If after listening to this you feel you'd like to work with me to build out your 2026 strategy? DM me on Instagram @dietitiansinbusiness or WhatsApp me and lets chat.I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

If your 2026 goals include getting more clients, making more money or finally leaving the NHS behind, this episode is a must-listen. In part two of our 2026 planning series, I'm diving deep into the mindset shifts that changed everything in my business - and will help you stop hiding, start showing up, and attract consistent private clients without fear or overthinking.We're talking self-doubt, fear of judgment, visibility blocks and what it really takes to break free from them (especially when you're a highly qualified health professional who's been trained to stay small).You'll walk away with three powerful mindset shifts, actionable habits to build your confidence online, and permission to show up imperfectly, consistently, and successfully.

Let's start the year with intention. In this episode, I'm guiding you through a business planning session - the same process I use with my mastermind clients — to help you map out what you want to earn, what you'll sell, and how you'll structure your time to make it happen in 2026.Together, we'll build your revenue targets, align them with your offers, and walk through a practical approach to planning how you'll book more clients and marketing efforts. No woowoo or vision boards, just a realistic, energising plan you can actually follow.Whether you're aiming to reduce your NHS hours, go all in on your business or finally make more money in a structured predictable way — this episode gives you the method to do just that.

In this powerful conversation, I'm joined by international mindset and business coach Shelley Bosworth to unpack the real work behind building a courageous mindset. We dive into the practical side of mindset growth — what it looks like day-to-day for ambitious clinicians in business, and how confidence isn't the prerequisite for action — it's the result of it.Shelley shares her leap-from-corporate story, the link between mindset and burnout, why fear of success is more common than you think, and how to stop comparing yourself to others. If you've ever said “I just need more confidence,” this episode will help you reframe that thinking and offer a clear path forward.

Ever wonder if you're “doing Instagram right”? Or how much time you really need to spend on socials to actually see results?In this honest and insight-packed conversation, I sit down with Emma Donnelly — social media marketing manager and founder of Ask Emma Social — to talk about the real story behind content creation, going viral, and what actually works for health professionals trying to grow their businesses online.This isn't about becoming an influencer or going viral. It's about sustainable, strategic visibility that builds trust and converts quietly.Whether you're feeling stuck or just want to stop overthinking every post — this one's for you.

This week on Beyond The Clinic, I'm pulling back the curtain on my highest-converting sales campaign to date — a waitlist funnel strategy that brought in 12 paying clients in just 3 days… from an email list of only 22 people.Inside, I break down exactly how I built this “mini launch” — step-by-step — and share what made it work so well. No webinars. No masterclasses. No complicated tech. Just a few well-crafted website pages, a warm audience, and a wildly irresistible offer.If you're tired of exhausting launches that take weeks to plan and deliver, or you just need a quick cash injection (hello Black Friday!), this episode will show you a smarter way to sell.So grab your notebook and a cuppa — I'm walking you through the full funnel build, including what I offered, how I priced it, and the exact email sequence I used.This strategy works brilliantly for healthcare professionals, especially if you don't have a huge audience — but want results.Listen in and learn how to: ✔ Create a wait list full of eager buyers ✔ Sell an offer before it's even made ✔ Set up 4 simple website pages to do the heavy lifting ✔ Warm up your audience without overwhelming them ✔ Structure pricing, bonuses and emails that drive conversions

Episode Summary: If you left the NHS dreaming of more freedom, only to find yourself working longer hours than ever, this episode is for you. I'm joined by the brilliant Kay Dewar — a master intuitive psychology coach and operations consultant — and we're talking about the hidden reasons why so many regulated professionals find it so hard to rest (even when the systems are in place).Together, we unpack how deep-rooted perfectionism, people-pleasing, and NHS conditioning show up in your business — and how to gently unlearn the patterns that keep you stuck in the cycle of overworking. Whether you're juggling a packed calendar, struggling to say no, or just feeling like there's never enough time, you'll walk away from this conversation feeling lighter, more seen, and with practical next steps to create space, ease, and sustainability in your workday again.Links & Resources:

Ever feel like Black Friday just doesn't fit with the kind of business you're trying to run? Like it's too salesy, too noisy — or just not aligned with how you want to show up as a health professional?In this episode, I'm breaking down a values-led, ethically aligned approach to Black Friday that's helped both me and my clients bring in meaningful revenue without discounting our time or compromising our integrity.I'll walk you through the 6 biggest mistakes I see health professionals make during Black Friday — and exactly what to do instead. Plus, I'll share what I'm personally doing this year (including a peek into the offers I'll be running) and how you can adapt the same strategy for your audience — no sleazy selling required.So pop in your AirPods, grab a cuppa, and let's map out your most aligned Black Friday yet.Here's what we cover inside:Why discounting your 1:1 time is a no-no — and what to offer insteadHow to use Black Friday to build a future client pipeline (not just cash injections)The #1 strategy I teach my clients to use for Black Friday promosWhy “just bundling old PDFs” is a conversion killerHow to promote early without sounding pushy or desperateReal-life examples of how health professionals use low-cost offers to lead into high-ticket programsI'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Ever feel like you're either hiding completely or sharing way too much on social media?This week on Beyond the Clinic, I'm joined by the brilliant Kell Bauer, personal brand strategist and founder of Brand Alchemy, to unpack how health professionals can build a magnetic, trustworthy personal brand — without oversharing or feeling exposed.We explore how to share your story in a way that connects, not cringes — and how to show up online as a real human while still maintaining your professional boundaries.If you've ever worried about how much to share, what's too personal, or how to build a brand that reflects who you really are — this is the episode for you.

Do you freeze up at the thought of posting online? Wonder how everyone else seems so confident on camera while you cringe at your own voice? You're not alone - and in this episode, I'm pulling back the curtain on exactly how I built confidence on social media… after a few (very) embarrassing moments. From my first awkward post to a live video that ended in sheer panic, I'm sharing the real story of how I went from terrified to totally confident online — and how you can too.Whether you're just starting out or you've been lurking in the background for months, this one's your permission slip to stop overthinking, start showing up, and use social media as the powerful business tool it can be.Grab a cuppa — it's story time.

You've got the qualifications. The experience. The knowledge.So why does it feel so hard to be visible in your business?In this honest and empowering episode, I'm joined by Carah Elizabeth - a trauma-informed coach and former psychotherapist with over 20 years of experience - who now helps high-achieving women regulate their nervous systems and build sustainable, aligned businesses.We talk about why confidence issues aren't just mindset blocks - and how your body (not your brain) might be calling the shots. You'll learn how to spot the nervous system patterns that show up as perfectionism, people-pleasing, procrastination, and visibility fear - and what to do about them.

Ever feel like you're constantly showing up online… and still not seeing results from your content?In this episode of Beyond The Clinic, I'm joined by copywriter and content strategist Jasmine Edwards to unpack one of the most frustrating parts of content marketing for healthcare professionals: when you're doing all the right things but still not getting client enquiries, bookings, or conversions.

What if Instagram didn't have to feel like a full-time job… or a full-time failure?In this episode, I'm pulling back the curtain on my own 4-Hour Visibility Plan — the exact system I use (and teach my clients) to show up consistently, strategically, and most importantly, to get actual client enquiries from Instagram… without burning out, going viral, or spending your Sunday buried in Canva.If you're tired of winging it on social media, second-guessing what to post, or wondering why it's not leading to paying clients — this one's for you.I'll walk you through my weekly 4-hour workflow, break down what most health professionals get wrong about content strategy, and share real stories from clients who've made the switch — including the subtle mindset shifts that changed everything.No more algorithm stress. No more post-and-pray.Let's make Instagram work for your health business — without it taking over your life.What We Cover:Why social media feels like a time suck (and how to fix that)The real difference between influencer marketing and expert-led businessesMy simple 4-hour-per-week system: Plan, Create, Connect, ConvertHow to align your content with your business goalsWhat to post when you want clients — not just likesMistakes to avoid that waste time and tank resultsThe mindset shift that helped me fall back in love with marketing

Not every opportunity is worth saying yes to - especially when it comes to your professional credibility.In this episode, I'm taking you behind the scenes of a recent brand offer that looked amazing on paper… but didn't align with my values. I'll walk you through the exact red flags I spotted, how I handled it, and how you can confidently assess brand partnerships too.Here's what we cover:The 5 key filters I use to assess brand opportunitiesWhy I turned down a five-figure offer (and what happened next)Red flags to watch for — especially as a regulated HCPHow to protect your time, boundaries, and valuesWhat to say when you're not sure how to say “no”PS — The best brand opportunities often come through your social media content. And if showing up online feels a bit like your winging it or it's overwhelming, or simply “not working”... then you might be interested in learning about my brand new course — Social Media Made Simple.You don't need to become a full time content creator or dance on TikTok to grow your business. You just need a plan that works for you.

The visibility strategy most dietitians skip (but can't afford to)You've picked your niche, refined your messaging, and started showing up online...So why does it still feel like your content is falling flat?Why are you working harder, but still not attracting the right clients?Why are other professionals engaging, but your ideal clients nowhere to be seen?If you're nodding along, this episode is for you.In today's episode of Beyond The Clinic, I'm breaking down what really happens after niche clarity — and how to turn your strategic positioning into visibility that actually brings in leads. Because visibility isn't just about "posting more." It's about placing your message exactly where your ideal client is already looking for help.From understanding your client's day-to-day life, to picking the right content platforms, anchoring to one clear offer, and tracking what's really working — this is your visibility blueprint.By the end, you'll know:Why niche clarity alone isn't enough to get clientsHow to choose long-form and short-form platforms based on real audience behaviourWhy email is the only non-negotiable in your content strategyWhat to focus on (and stop wasting time on)How to anchor your visibility to one offer and boost conversionsWhat data to track — and how to know what's workingIf you've been questioning your strategy lately, this episode will give you clarity, confidence, and a visibility plan that feels doable — and actually works.

Welcome to the final episode of our Summer Reset series! In this special behind-the-scenes episode, I'm opening the doors to what's actually shifting inside my business. After guiding you through five weeks of gentle reflection and intentional planning, I'm walking my talk and taking you inside the exact refinements, automations, and mindset resets I've made this season.From retiring a social media team (and why that decision felt like taking off a heavy coat) to embracing custom GPTs and ManyChat automations, I'm sharing what I'm keeping, dropping, delegating and streamlining - all in service of running a values-aligned business that supports my life and my clients.If you've been craving simplicity, structure, and space to think again… this one's for you.

As September approaches and the pace of life shifts back into gear, this episode is your call to pause, reset and get strategic about the final stretch of the year. Whether you're still in summer mode or already feeling the autumn buzz, I'm walking you through a gentle but powerful Q4 planning process designed specifically for health professionals who want a business that works with their life - not against it.Inside this episode, we'll map out what to stop, start, and systematise so you can enter October with momentum (and without overwhelm). Think of this as your September CEO ritual — one that'll set you up beautifully for an aligned, energised and easy final quarter.Don't forget, your Summer Reset Planner has pages that go along with this episode. If you haven't downloaded it yet, now's the perfect time.

This episode is part 4 of the Summer Reset Series — and it's one I wish I'd had when I was just starting out.Whether you're a brand-new business owner or deep in the “what am I even doing?” fog, this one's for you.Sarah walks through the 3 powerful shifts she'd make if she had to start her health business again from scratch. These aren't trendy tactics — they're calm, focused moves to simplify your strategy, boost visibility, and create income without the burnout.

Summer doesn't have to mean slowing down your business momentum — even when you're juggling school holidays, family life, and limited work hours. In this episode of the Summer Reset Series, Sarah shares her go-to 60-minute ritual, the Summer CEO Date, designed specifically for health professionals who want to stay productive and visible without burning out.You'll learn how to reset your focus weekly, gently reconnect with your audience, and move one meaningful project forward — even if you've only got two hours a day. It's a practical, calming strategy that fits your life (not the other way around).Whether you're running your business from your kitchen table or squeezing in admin between beach days and bedtime stories — this episode is your permission slip to work smarter, not harder this summer.

Feeling mentally cluttered? Like your business has become one big to-do list with no end in sight?This 2nd episode of the Summer Reset Series is here to help you breathe again.In this reflective yet practical conversation, Sarah introduces the Keep, Kill, Evolve Framework — a gentle strategy to help you reset your focus and simplify your business without burning it all down.It's for the clinician with 10 half-built offers, a Google Drive full of "someday" content, and a deep craving for clarity that actually sticks.

In the first episode of our Summer Reset Series, Sarah invites you to pause, reflect, and reset — without the pressure. This is not your typical KPI-driven business review. Instead, it's a gentle, deeply human mid-year reflection designed specifically for dietitians and clinicians juggling care work, family life, and a growing business. You'll hear why traditional metrics often miss the mark, how to measure progress beyond revenue, and why letting go might be the most productive move you make all year.Whether you're tuning in from a sun lounger or squeezing this in between clinic calls, this episode is your permission slip to slow down and check in with you.

Let's talk about lead magnets — because if you're a health professional trying to grow your business online, building an email list is not optional. In this episode, I walk you through exactly why lead magnets matter, how to create one that actually works (spoiler: it's not about being clever), and what to do if yours is flopping.I share the most common mistakes I see health pros make (yes, we're looking at you, overly educational freebies), and I'll guide you step-by-step through the tweaks that turn browsers into subscribers — and subscribers into clients.This isn't about collecting emails for the sake of it. It's about solving an urgent problem for your audience so they can feel seen, supported, and say: “Yes — you get me.”You'll also learn:What makes a lead magnet irresistible (hint: it's not the design)How to write a title that stops the scrollWhy emotional connection always beats information overloadAnd how tiny tweaks can seriously boost your resultsYou'll hear real-life examples, client case studies, and the mindset shifts that make all the difference.Whether you're just getting started or refining an existing freebie, this one's packed with practical advice and strategic insight to help you create a lead magnet that actually does its job.Key TakeawaysYour lead magnet should offer relief, not just education.Keep it simple — don't let the ‘clever clinician' in you take over.Titles matter more than you think.A good lead magnet builds connection, not just your email list.Market research is your best friend. Listen to what your people really want.I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

In this episode, I walk you through how I've created and implemented custom AI assistants, specifically designed to support freelancers and health professionals like us.I know firsthand how overwhelming it can feel juggling marketing, admin, and client support on top of the actual work you trained for. That's why I believe digital assistants aren't just a “nice-to-have”- they're a game-changer.You'll hear me share a step-by-step guide for building your own custom GPT using ChatGPT, even if you're not techy (promise). We cover how to get crystal clear on your assistant's purpose, what kind of knowledge it needs, and how to give it instructions so it actually sounds like you and reflects your expertise.My goal? To help you reduce burnout, boost your efficiency, and give you back more time to focus on the work that lights you up.Takeaways:Custom AI assistants can help you save time, energy and headspace.You don't need to be “techy” to build one—just clear on what you want it to do.A GPT can help with client support, coaching, marketing, and repetitive tasks.The key is gathering the right knowledge to create its brain and being specific about it's purpose.You'll also want to make sure it reflects your tone of voice.AI doesn't replace your expertise—it amplifies it.I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

In this episode, I'm sharing my personal journey through burnout and how it led me to create Sarah AI — a digital tool designed to help healthcare professionals use AI while staying true to their voice and values. I open up about the emotional toll of over-preparing, the disconnect I felt when using AI tools that didn't sound like me, and how I taught AI to work around me, not the other way around. Sarah AI was born out of a need — not just for support, but for something that could genuinely reflect who I am and what I stand for.TakeawaysThis episode isn't about AI trends or flashy tech tools.It's a story about burnout and the spiral of over-preparing.I had to teach AI how to fit around me — not the other way round.Even with tools, I still felt stuck and emotionally drained.A lot of AI content felt polished… but lacked authenticity.I found myself editing the soul back in, every time.I'm deeply protective of my voice and my values — and I know you are too.But AI can be a thoughtful extension of you.That's why I created Sarah AI — so it could become the business coach in your pocket.Because using your voice with confidence shouldn't mean doing it all alone.I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Let's talk about AI—not as something futuristic or overwhelming, but as something quietly transforming how we work right now. In this conversation, I shared how AI tools are already woven into our day-to-day as clinicians and business owners. The truth? You're not being replaced by AI—you're being held back if you're not using it.I walked through five of the smartest AI tools I use and recommend, not because they're trendy, but because they genuinely help lighten the load. From creating slick presentations in minutes to cutting down hours of admin and content editing… these tools are here to help you work smarter, not harder. And as someone who deeply values efficiency, visibility, and freedom—I'm all in.Key Takeaways:AI isn't coming—it's already here in your workflow (whether you realise it or not).The bigger risk isn't AI replacing us—it's ignoring the tools that make our jobs easier.The right AI tools help you grow faster, create more ease, and avoid burnout.Gamma AI helps you create beautifully branded presentations in minutes.Descript makes video and podcast editing ridiculously simple.Heidi AI saves you time on clinical notes and documentation.Surfer SEO boosts your blog visibility and helps you rank on Google (without being an SEO expert).Sarah AI (yes, I made one!) gives you a business strategist in your pocket—personalised, strategic, and tailored to health pros.You don't need to master them all. Start with ONE tool. Watch what shifts.I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

In this episode, I'm sharing the behind-the-scenes story of how AI went from something I resisted... to something I now can't imagine running my business without.I talk candidly about the initial fear, confusion, and frustration I felt when AI tools started flooding the online space — and how it hit me hard (including a big drop in my SEO traffic and income).But I also share how things shifted. How I stopped seeing AI as a threat… and started using it as a genuine teammate in my business.You'll hear about the different tools I tested — from ChatGPT to Claude to Gemini — and what each one is actually good at (because yes, they all have their quirks).And I'll introduce you to Sarah AI — the custom assistant I created for other healthcare professionals who want to grow their businesses ethically, without spending all day online or learning tech they'll never use.This one's honest, hopeful, and full of practical takeaways if you're still figuring out where (or if) AI fits into your world.Takeaways:When AI first exploded, it felt like a threat — especially to how I'd built my business through content.I experienced a big drop in SEO traffic and income, and I'll talk about what that was really like.I initially found AI tools frustrating and overwhelming — but I kept going, and it changed everything.The real turning point was when I stopped seeing AI as a “shortcut” and started treating it like a team member.Different tools do different jobs:ChatGPT is brilliant for planning and internal strategy.Claude writes content that actually sounds like me.Gemini helps me with research and admin-type tasks.I created Sarah AI because none of the tools were quite built for us — health professionals with ethical standards and complex lives.AI isn't here to replace us. It's here to support us — especially when we're tired, stretched, or just don't want to stare at a blank screen again.I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

In this episode, I opened up about something I've been leaning into more and more in my own business: how AI can be a supportive tool — not a replacement — for those of us in health and helping professions.I shared my thoughts on the ethical concerns that come up (because let's be honest, they're valid) — but also how AI, when used well, can help us work smarter without losing the heart and integrity of what we do.I introduced my own AI tool — Sarah AI — and walked through how it can support you with content creation, business planning, and repurposing, all while keeping your voice and values intact. This isn't about automating away your expertise — it's about creating space for deeper work, clarity, and yes… breathing room.Inside the episode, I talked about:Why AI can be a powerful assistant for health freelancers — if used intentionallyHow to keep it ethical and personalised (think: clarity, context, and cues)Ways to use AI to overcome creative blocks, get organised, and make marketing easierWhat it looks like to embrace support without outsourcing your soulAnd how I personally use AI to make my business more balanced and joy-filledThis one's for you if you've been curious (or cautious) about AI — and you want to explore how to work with it in a way that feels good and still puts people first.I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Welcome to Beyond the Clinic, Episode 58

Welcome along to episode 57. This episode is a deeply personal one that I've titled The Season That My Business Nearly Broke and What I Did Next. It's a vulnerable share, and if I'm honest, recording this felt like lifting up my skirt and showing my knickers. But I believe in being real with you, and I hope my story can help you navigate your own challenges.Episode Summary

Welcome!

Hi there! Have you ever wondered what it really takes to pull off a 10K launch? Not the Instagram-perfect version with champagne corks popping, but the real, step-by-step process from someone who's done it before. In today's episode, I'm lifting the lid and sharing exactly how I would create a 10K launch in my nutrition business from scratch. Spoiler alert: it's not as hard as you think!So, grab a cuppa, get comfy, and let's dive in. This episode is packed with actionable steps, mindset shifts, and some real talk about the mistakes to avoid. Oh, and I'll be sharing the story of a client who went from a nervous wreck to a five-figure launch without even creating her content first.

Hi, I'm Sarah Almond Bushell, and if you've ever wondered why people are watching your stories, liking your posts, but still not buying, then you're in the right place. Today, we're diving into the real reason your audience isn't converting. Spoiler alert: it's not your offer or content. It's because you've skipped the most overlooked step in marketing strategy.In this episode, I'm sharing how to build trust in teeny tiny ways that quietly but powerfully warm up your audience to work with you. These micro conversions are simple, quick, and perfect for busy business owners juggling life, work, and reheated coffee.Episode SummaryYou're showing up online, sharing tips, posting stories, and still… nothing. It's not you. The issue is your audience hasn't been warmed up enough yet. Selling straight from a hello is like proposing marriage on a first date. Micro conversions are the gentle breadcrumbs that build trust and connection over time, helping your audience feel seen, understood, and ready to say yes.Key TakeawaysMicro conversions are magic: Small actions like polls and questions create big results.Actionable content is key: Add tiny calls to action to every post.Use Instagram stories daily: Polls, sliders, and question boxes make engagement easy.Start conversations: End posts with fun, low-stakes questions.Trust the process: You don't need a big audience, just the right actions.Resources & LinksFree Guide: How to Get Your First or Next 10 Clients – Includes scripts, strategies, and a tracker to keep you motivated: https://www.sarahalmondbushell.com/next-10-clients Share your biggest takeaway from today's episode. I'd love to hear it!Your Action Step for TodayReview your last three posts. Did you invite interaction? If not, tweak one and add a micro conversion like a poll or question, then share it again. These small, intentional moves will help build trust and attract your next client.Thank you for tuning in to Beyond the Clinic. Let's start warming up your audience the smart way. Bye for now!I'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Have you ever felt like your message just isn't landing? You're posting on Instagram, writing emails, updating your website, maybe even blogging or running ads, but the response isn't what you'd hoped for. When someone does reach out, they're unsure, vague, and often just asking, “How much do you charge?” before disappearing.If this sounds familiar, it might be a messaging clarity issue. In this episode, I dive into why not having a niche, or having one that is too broad or not in demand, could be the reason your business feels stuck. I share my story of starting out as a general paediatric dietitian, what changed when I finally niched down, and how you can apply those same steps to get unstuck in your own business.Episode SummaryIn this episode, I tackle the fear of niching down and why it is the key to clarity, connection, and a thriving business. I talk about how staying broad can keep you blurry and why specificity in your messaging is what makes your dream clients say, “Yes, that is me.”I share my journey from being a jack-of-all-trades paediatric dietitian to becoming the go-to expert for fussy eaters, and how that decision transformed my business. I also walk you through the five steps to finding your niche:Identifying who you get the best results for.Pinpointing the specific problem you solve.Understanding their audience and emotional needs.Checking for demand in the market.Declaring and owning your niche with confidence.If you have been stuck in generalist limbo, this episode will give you the tools to finally niche down and create a business that flows with ease.Key TakeawaysSpecificity is key: Broad messaging keeps you blurry, while clear and specific messaging makes you unforgettable.Fear of niching is normal: It is not about locking yourself in a box, but about choosing a direction and building clarity.Solve urgent problems: Focus on bleeding neck problems, not stubbed toes.Know your audience deeply: Understand their daily lives, secret worries, and what keeps them up at night.Demand matters: A niche is not just about passion, it needs to be something people are willing to pay to fix.Let's take actionTake 10 minutes today to reflect on your niche. Answer these four questions:Who do you get the best results for?What specific problem are they struggling with?Is it an urgent problem or something they can live with?Are people already paying to solve this problem?When you find clarity in your niche, everything elI'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

In this special anniversary episode of Beyond the Clinic, I'm celebrating one incredible year of podcasting! Over the past 12 months, we've explored everything from scaling your business and creating passive income to overcoming mindset blocks and navigating the highs and lows of entrepreneurship. Today, I'm taking you behind the scenes, sharing lessons learned, top episodes to revisit, and inspirational guest stories. Plus, I'll reveal what's next for Beyond the Clinic in year two, including exciting new offers and collaborations.Episode SummaryThis episode reflects on the growth and breakthroughs we've achieved together. I highlight the top five most downloaded episodes and share inspirational stories of dietitians and healthcare professionals who've transformed their careers. I also discuss plans for year two, including new coaching offers, digital products, and expanding support to more healthcare professionals. Finally, I invite you to join my free three-day live event, The Freedom Formula, designed to help you create a business that gives you more income, impact, and freedom.Key TakeawaysTop Five Episodes to Revisit:Making Money from Selling Digital Guides and eBooks (Episode 2)How to Run a Successful Business Without Social Media (Episode 1)How to Turn Your Professional Expertise into an Online Course (Episode 3)How to Do Market Research Effectively (Episode 4)How to Attract More Clients (Episode 7)Inspirational Guest Stories:Kirsten Jackson (Episode 13): From private practice to global IBS expert.Nic Ludlum-Raine (Episode 14): Building a career as an influencer.Ro Huntriss (Episode 16): Pioneering fertility nutrition.Rosie Martin (Episodes 21 & 47): Scaling a business with automation.What's Next for Beyond the Clinic:New digital products offering quick wins for healthcare professionals.VIP strategy days for fast-track success.Expanding support to a wider audience of healthcare professionals.Call to ActionRevisit one of the top five episodes mentioned above. Whether it's learning how to create passive income, market your business without social media, or turn your expertise into a course, these episodes are packed with actionable strategies. Thank you for being part of this journey, and I can't wait to see what the next year brings.Register for the Freedom Formula: I'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Welcome to Beyond the Clinic!If you've been feeling stuck in your business, wondering why clients aren't flowing in despite all your hard work, you're not alone. No one taught us how to run a business when we trained as healthcare professionals. We were taught to help people, not to market ourselves or build financially sustainable practices.In this episode, I'm sharing the three most common mistakes healthcare professionals make in business and how to fix them. These insights will transform your business and income, so let's dive in!Episode SummaryHere's what we're covering today:1️⃣ The Time-for-Money Trap – Why relying solely on one-to-one sessions keeps your income capped and what to do instead.2️⃣ The Automation Gap – How not having a client attraction system is making business harder than it needs to be.3️⃣ The Marketing Myth – Why being on directories or having a website isn't actually marketing your business.This episode is all about creating awareness, not blame. Once you understand what's been holding you back, you can start making changes that will give you the freedom and flexibility you've been dreaming of.Key TakeawaysMistake #1: Relying on One-to-One SessionsTrading time for money caps your income. Even if you're fully booked, your growth is limited by the hours in your day. It's time to rethink how you structure your services and pricing.Mistake #2: Lack of AutomationWithout a system to bring in leads on autopilot, you're stuck on a hamster wheel of endless hustle. Automation can help you attract the right clients while saving you time and energy.Mistake #3: Playing Eeny, Meeny, Miny, Moe with DirectoriesBeing listed in directories or having a website isn't enough. Real marketing means reaching people before they even know they need you, building trust, and nurturing them into paying clients.Resources & LinksEpisode 22: Learn more about automation and how to buy back your time.Episode 19: Get ideas for creating a lead-generating freebie.Join the Freedom Formula: My free 3-day event where I'll guide you step-by-step on how to attract dream clients, automate your marketing, and break free from the time-for-money trap. Spots are limited, so sign up now!I'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Hello, hello and welcome to episode 50 of Beyond the Clinic! I can't quite believe we've hit this milestone, and I'm so excited to dive into one of my absolute favourite topics today – doing things better. Better for you, better for your clients, and better for your business. If you're a healthcare professional or a dietitian like me, this episode is going to be a game-changer. Let's uplevel together, shall we? Episode SummaryIn this milestone episode, I'm exploring how to expand your business beyond the traditional one-to-one clinic model. We'll talk about how you can extend your reach, improve accessibility to your services, and diversify your income streams. I'll guide you through the challenges of private practice, why single sessions just don't cut it anymore, and how to embrace the creative online space to scale your business without burning out.By the end of this episode, you'll learn:Why the traditional clinic model might be limiting your growth.The biggest problems with selling single sessions.How creativity in online practice can boost your income and improve client outcomes.Practical steps to get started today.And don't miss the details about my free three-day mini-course, The Freedom Formula, coming this May!Key Takeaways✨ The traditional one-to-one clinic model caps your income, limits your reach, and can lead to burnout.✨ Clients need more than single sessions to achieve lasting transformation – they need structure, accountability, and ongoing support.✨ Creative business models like group coaching, hybrid programs, and automated pathways allow you to scale your business and improve client outcomes.✨ Positioning your business as a premium solution helps clients see the value of the transformation you provide, not just the cost of your time.Resources & Links

WelcomeIn this episode of Beyond the Clinic, I'm sharing a personal story about a time when I had to choose between my professional integrity and a lucrative brand partnership. It's a situation that tested my values and left me with some powerful lessons that I want to share with you.Episode SummaryHave you ever been offered an amazing opportunity but felt uneasy about what it required of you? That's exactly what happened to me when a PR agency approached me with a five-figure deal. At first, it seemed like the perfect fit - great pay, minimal effort, and aligned with my expertise. But as I dug deeper, I realised they were asking me to bend the rules and compromise on the regulations that protect us as healthcare professionals.In this episode, I'll walk you through how I handled the situation, why I ultimately walked away, and the steps you can take to protect your professional integrity while working with brands.What You'll LearnThe specific regulations we need to follow as healthcare professionals when working with brands.How to handle pushback from brands or agencies that don't fully understand our responsibilities.Practical steps to protect yourself and your professional integrity in brand collaborations.Why it's so important for dietitians to engage in these spaces to ensure the public receives evidence-based advice.Resources & LinksDoH Nutrition and health claims: guidance to compliance with Regulation (EC) 1924/2006https://www.gov.uk/government/publications/nutrition-and-health-claims-guidance-to-compliance-with-regulation-ec-1924-2006-on-nutrition-and-health-claims-made-on-foods/nutrition-and-health-claims-guidance-to-compliance-with-regulation-ec-19242006 Approved Health & Nutrition claims:https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-registerThe advertising standards authority (ASA) and CAP code. https://www.asa.org.uk/codes-and-rulings/advertising-codes/non-broadcast-code.htmlEmail me: sarah@childrensnutrition.co.ukI'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Welcome along to episode 48 of Beyond the Clinic! I'm Sarah Almond Bushell, and today I'm talking about the smartest question I've ever been asked by a prospective client. It's a question that could save you time, money, and energy when choosing the right business mentor. I'll also be sharing my own approach to CPD (Continuing Professional Development) and why it's a non-negotiable for me as a coach and mentor. Let's dive in.Episode SummaryIn this episode, I reflect on a brilliant question a prospective client asked me: "What do you do for CPD?" This simple, yet powerful question is one I wish more people would ask before hiring a coach or mentor. CPD is about staying ahead of the curve, continuously learning, and evolving, qualities that are essential in the fast-moving world of business.I'll take you behind the scenes of my own CPD practices, from mindset certifications and social media courses to staying informed on industry trends and working with my own mentors. If you've ever felt stuck, overwhelmed, or unsure about what to focus on to grow your business, this episode will give you clarity and direction.Key TakeawaysAsk the right questions: Before hiring a coach or mentor, ask how they stay up to date with industry changes.CPD is essential in business: Lifelong learning isn't just for clinicians—it's crucial for staying relevant and effective in the business world.Stay ahead of the curve: Business moves fast, and what worked a few years ago might not work today. Keeping up with these changes is key to growth.Mindset matters: Personal development and mindset work are just as important as learning new strategies for business success.Invest in the right learning: Focus on CPD that's relevant to your current stage in business to avoid wasting time and money.Resources & LinksLearn more about CPD and working with me: Visit my website.My favourite podcasts for keeping up to date: The Launch Lounge, Smart Passive Income, and Inside Out Entrepreneur.Books I'm currently revisiting: Mindset by Carol Dweck and Scorecard Marketing by Daniel Priestley.If you're ready to grow your business and want a coach who prioritises lifelong learning, let's connect. Visit my website to explore how we can work together. And don't forget to join me for the next episode, where I'll be sharing why I turned down a five-figure brand deal, an hI'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

WelcomeI'm so pleased to welcome back Rosie Martin to the podcast. Rosie joined us in Episode 21, where she shared how she pre-sold her group coaching program and sold out before creating a single asset. Today, Rosie is back to share what's happened in her business since then.Over the last six months, Rosie has transitioned her program from live launches to an evergreen model, added a back-end membership to increase customer lifetime value, and created more freedom in her business. Her journey is truly inspiring, and I can't wait for you to hear how she's made it all work.Episode SummaryIn this episode, Rosie and I discuss the challenges of live launching and why it's such a valuable first step before transitioning to evergreen. Rosie shares the tech setup behind her evergreen funnel, the hurdles she faced, and how she overcame them with expert support.We also talk about the benefits of adding a back-end membership to support clients after they've completed the program, creating a sense of community and ongoing value. Rosie's approach has not only transformed her business but also given her more freedom and headspace to focus on what she loves.If you're thinking about moving away from live launches or looking to create a scalable, sustainable business model, this episode is packed with practical advice and inspiration.Key Takeaways✨ Why live launching is a crucial first step before going evergreen.✨ The reality of setting up an evergreen funnel (it's not “set it and forget it”).✨ How to overcome tech challenges with the right support.✨ The benefits of adding a back-end membership for ongoing client value.✨ How an evergreen model can give you more freedom and flexibility in your business.Resources & Links

Welcome to Beyond the Clinic

Welcome to This Week's EpisodeOne of the biggest challenges for clinicians and health professionals using social media is knowing how much personal content to share. You want to build trust and connection with your audience, but where do you draw the line between being relatable and maintaining professionalism?This week's episode was inspired by a question from one of my clients in the Accelerate Mastermind group: How much of my personal life should I share on social media? If you've ever debated whether to post something personal, worried about oversharing, or felt unsure about how to balance credibility with authenticity, this episode is for you.Episode SummaryWe explore the fine line between personal and professional sharing as a healthcare professional on social media. While personal content helps to build trust, oversharing can dilute your credibility. I share a three-step framework to help you define what to share and what to keep private, so you can show up online with confidence while maintaining professional boundaries.We also discuss common mistakes clinicians make on social media, why engagement-driven content can be tempting, and how to ensure that what you share aligns with your business goals.Key TakeawaysPersonal content builds trust, but it should be intentional and aligned with your values.Oversharing can blur professional boundaries and impact credibility.Define your key themes - choose 3-5 personal elements that support your brand and client relationships.Set clear boundaries - decide in advance what's off-limits.Consider separate accounts if you also want a private space to share more freely.Take action today - post one small personal insight that reflects a shared value with your audience.If you found this episode helpful, please leave a review and share it with a colleague who might benefit. And if you have a question you'd like me to cover in a future episode, send me a DM on Instagram - I'd love to hear from you.Join me next time for more insights into growing your business beyond the clinic. See you soon! I'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlistWebsite: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Social media can feel frustrating, especially when you're putting in the effort but seeing little return. If you've ever wondered why your posts aren't reaching the right people or why the algorithm seems to be working against you, this episode is for you. Many clinicians and health professionals struggle with engagement, but the good news is that it's not about posting more, it's about posting smarter.Episode SummaryThis week, we're breaking down the four Instagram algorithms - feed, explore, reels, and stories - and how each one determines what gets seen. The key to making social media work for your business isn't about beating the algorithm but understanding how it operates and what type of content keeps your audience engaged.We'll also discuss why engagement, watch time, and content structure are critical to growing your presence online. If you've ever felt like social media just isn't working for you, this episode will help you reframe your approach and make small but impactful changes.Key TakeawaysSocial media platforms prioritise engagement and time spent on content, not just frequency of posting.The algorithm isn't working against you—it's simply reacting to what people interact with.Reels and shareable content have the highest potential for reaching new audiences.Building a following takes time, but small strategic changes can lead to big improvements.Instead of chasing numbers, focus on creating content that truly connects with your audience.Resources & Links