Beyond The Clinic

Welcome to Beyond the Clinic, Episode 58

Welcome along to episode 57. This episode is a deeply personal one that I've titled The Season That My Business Nearly Broke and What I Did Next. It's a vulnerable share, and if I'm honest, recording this felt like lifting up my skirt and showing my knickers. But I believe in being real with you, and I hope my story can help you navigate your own challenges.Episode Summary

Welcome!

Hi there! Have you ever wondered what it really takes to pull off a 10K launch? Not the Instagram-perfect version with champagne corks popping, but the real, step-by-step process from someone who's done it before. In today's episode, I'm lifting the lid and sharing exactly how I would create a 10K launch in my nutrition business from scratch. Spoiler alert: it's not as hard as you think!So, grab a cuppa, get comfy, and let's dive in. This episode is packed with actionable steps, mindset shifts, and some real talk about the mistakes to avoid. Oh, and I'll be sharing the story of a client who went from a nervous wreck to a five-figure launch without even creating her content first.

Hi, I'm Sarah Almond Bushell, and if you've ever wondered why people are watching your stories, liking your posts, but still not buying, then you're in the right place. Today, we're diving into the real reason your audience isn't converting. Spoiler alert: it's not your offer or content. It's because you've skipped the most overlooked step in marketing strategy.In this episode, I'm sharing how to build trust in teeny tiny ways that quietly but powerfully warm up your audience to work with you. These micro conversions are simple, quick, and perfect for busy business owners juggling life, work, and reheated coffee.Episode SummaryYou're showing up online, sharing tips, posting stories, and still… nothing. It's not you. The issue is your audience hasn't been warmed up enough yet. Selling straight from a hello is like proposing marriage on a first date. Micro conversions are the gentle breadcrumbs that build trust and connection over time, helping your audience feel seen, understood, and ready to say yes.Key TakeawaysMicro conversions are magic: Small actions like polls and questions create big results.Actionable content is key: Add tiny calls to action to every post.Use Instagram stories daily: Polls, sliders, and question boxes make engagement easy.Start conversations: End posts with fun, low-stakes questions.Trust the process: You don't need a big audience, just the right actions.Resources & LinksFree Guide: How to Get Your First or Next 10 Clients – Includes scripts, strategies, and a tracker to keep you motivated: https://www.sarahalmondbushell.com/next-10-clients Share your biggest takeaway from today's episode. I'd love to hear it!Your Action Step for TodayReview your last three posts. Did you invite interaction? If not, tweak one and add a micro conversion like a poll or question, then share it again. These small, intentional moves will help build trust and attract your next client.Thank you for tuning in to Beyond the Clinic. Let's start warming up your audience the smart way. Bye for now!I'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Have you ever felt like your message just isn't landing? You're posting on Instagram, writing emails, updating your website, maybe even blogging or running ads, but the response isn't what you'd hoped for. When someone does reach out, they're unsure, vague, and often just asking, “How much do you charge?” before disappearing.If this sounds familiar, it might be a messaging clarity issue. In this episode, I dive into why not having a niche, or having one that is too broad or not in demand, could be the reason your business feels stuck. I share my story of starting out as a general paediatric dietitian, what changed when I finally niched down, and how you can apply those same steps to get unstuck in your own business.Episode SummaryIn this episode, I tackle the fear of niching down and why it is the key to clarity, connection, and a thriving business. I talk about how staying broad can keep you blurry and why specificity in your messaging is what makes your dream clients say, “Yes, that is me.”I share my journey from being a jack-of-all-trades paediatric dietitian to becoming the go-to expert for fussy eaters, and how that decision transformed my business. I also walk you through the five steps to finding your niche:Identifying who you get the best results for.Pinpointing the specific problem you solve.Understanding their audience and emotional needs.Checking for demand in the market.Declaring and owning your niche with confidence.If you have been stuck in generalist limbo, this episode will give you the tools to finally niche down and create a business that flows with ease.Key TakeawaysSpecificity is key: Broad messaging keeps you blurry, while clear and specific messaging makes you unforgettable.Fear of niching is normal: It is not about locking yourself in a box, but about choosing a direction and building clarity.Solve urgent problems: Focus on bleeding neck problems, not stubbed toes.Know your audience deeply: Understand their daily lives, secret worries, and what keeps them up at night.Demand matters: A niche is not just about passion, it needs to be something people are willing to pay to fix.Let's take actionTake 10 minutes today to reflect on your niche. Answer these four questions:Who do you get the best results for?What specific problem are they struggling with?Is it an urgent problem or something they can live with?Are people already paying to solve this problem?When you find clarity in your niche, everything elI'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

In this special anniversary episode of Beyond the Clinic, I'm celebrating one incredible year of podcasting! Over the past 12 months, we've explored everything from scaling your business and creating passive income to overcoming mindset blocks and navigating the highs and lows of entrepreneurship. Today, I'm taking you behind the scenes, sharing lessons learned, top episodes to revisit, and inspirational guest stories. Plus, I'll reveal what's next for Beyond the Clinic in year two, including exciting new offers and collaborations.Episode SummaryThis episode reflects on the growth and breakthroughs we've achieved together. I highlight the top five most downloaded episodes and share inspirational stories of dietitians and healthcare professionals who've transformed their careers. I also discuss plans for year two, including new coaching offers, digital products, and expanding support to more healthcare professionals. Finally, I invite you to join my free three-day live event, The Freedom Formula, designed to help you create a business that gives you more income, impact, and freedom.Key TakeawaysTop Five Episodes to Revisit:Making Money from Selling Digital Guides and eBooks (Episode 2)How to Run a Successful Business Without Social Media (Episode 1)How to Turn Your Professional Expertise into an Online Course (Episode 3)How to Do Market Research Effectively (Episode 4)How to Attract More Clients (Episode 7)Inspirational Guest Stories:Kirsten Jackson (Episode 13): From private practice to global IBS expert.Nic Ludlum-Raine (Episode 14): Building a career as an influencer.Ro Huntriss (Episode 16): Pioneering fertility nutrition.Rosie Martin (Episodes 21 & 47): Scaling a business with automation.What's Next for Beyond the Clinic:New digital products offering quick wins for healthcare professionals.VIP strategy days for fast-track success.Expanding support to a wider audience of healthcare professionals.Call to ActionRevisit one of the top five episodes mentioned above. Whether it's learning how to create passive income, market your business without social media, or turn your expertise into a course, these episodes are packed with actionable strategies. Thank you for being part of this journey, and I can't wait to see what the next year brings.Register for the Freedom Formula: I'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Welcome to Beyond the Clinic!If you've been feeling stuck in your business, wondering why clients aren't flowing in despite all your hard work, you're not alone. No one taught us how to run a business when we trained as healthcare professionals. We were taught to help people, not to market ourselves or build financially sustainable practices.In this episode, I'm sharing the three most common mistakes healthcare professionals make in business and how to fix them. These insights will transform your business and income, so let's dive in!Episode SummaryHere's what we're covering today:1️⃣ The Time-for-Money Trap – Why relying solely on one-to-one sessions keeps your income capped and what to do instead.2️⃣ The Automation Gap – How not having a client attraction system is making business harder than it needs to be.3️⃣ The Marketing Myth – Why being on directories or having a website isn't actually marketing your business.This episode is all about creating awareness, not blame. Once you understand what's been holding you back, you can start making changes that will give you the freedom and flexibility you've been dreaming of.Key TakeawaysMistake #1: Relying on One-to-One SessionsTrading time for money caps your income. Even if you're fully booked, your growth is limited by the hours in your day. It's time to rethink how you structure your services and pricing.Mistake #2: Lack of AutomationWithout a system to bring in leads on autopilot, you're stuck on a hamster wheel of endless hustle. Automation can help you attract the right clients while saving you time and energy.Mistake #3: Playing Eeny, Meeny, Miny, Moe with DirectoriesBeing listed in directories or having a website isn't enough. Real marketing means reaching people before they even know they need you, building trust, and nurturing them into paying clients.Resources & LinksEpisode 22: Learn more about automation and how to buy back your time.Episode 19: Get ideas for creating a lead-generating freebie.Join the Freedom Formula: My free 3-day event where I'll guide you step-by-step on how to attract dream clients, automate your marketing, and break free from the time-for-money trap. Spots are limited, so sign up now!I'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Hello, hello and welcome to episode 50 of Beyond the Clinic! I can't quite believe we've hit this milestone, and I'm so excited to dive into one of my absolute favourite topics today – doing things better. Better for you, better for your clients, and better for your business. If you're a healthcare professional or a dietitian like me, this episode is going to be a game-changer. Let's uplevel together, shall we? Episode SummaryIn this milestone episode, I'm exploring how to expand your business beyond the traditional one-to-one clinic model. We'll talk about how you can extend your reach, improve accessibility to your services, and diversify your income streams. I'll guide you through the challenges of private practice, why single sessions just don't cut it anymore, and how to embrace the creative online space to scale your business without burning out.By the end of this episode, you'll learn:Why the traditional clinic model might be limiting your growth.The biggest problems with selling single sessions.How creativity in online practice can boost your income and improve client outcomes.Practical steps to get started today.And don't miss the details about my free three-day mini-course, The Freedom Formula, coming this May!Key Takeaways✨ The traditional one-to-one clinic model caps your income, limits your reach, and can lead to burnout.✨ Clients need more than single sessions to achieve lasting transformation – they need structure, accountability, and ongoing support.✨ Creative business models like group coaching, hybrid programs, and automated pathways allow you to scale your business and improve client outcomes.✨ Positioning your business as a premium solution helps clients see the value of the transformation you provide, not just the cost of your time.Resources & Links

WelcomeIn this episode of Beyond the Clinic, I'm sharing a personal story about a time when I had to choose between my professional integrity and a lucrative brand partnership. It's a situation that tested my values and left me with some powerful lessons that I want to share with you.Episode SummaryHave you ever been offered an amazing opportunity but felt uneasy about what it required of you? That's exactly what happened to me when a PR agency approached me with a five-figure deal. At first, it seemed like the perfect fit - great pay, minimal effort, and aligned with my expertise. But as I dug deeper, I realised they were asking me to bend the rules and compromise on the regulations that protect us as healthcare professionals.In this episode, I'll walk you through how I handled the situation, why I ultimately walked away, and the steps you can take to protect your professional integrity while working with brands.What You'll LearnThe specific regulations we need to follow as healthcare professionals when working with brands.How to handle pushback from brands or agencies that don't fully understand our responsibilities.Practical steps to protect yourself and your professional integrity in brand collaborations.Why it's so important for dietitians to engage in these spaces to ensure the public receives evidence-based advice.Resources & LinksDoH Nutrition and health claims: guidance to compliance with Regulation (EC) 1924/2006https://www.gov.uk/government/publications/nutrition-and-health-claims-guidance-to-compliance-with-regulation-ec-1924-2006-on-nutrition-and-health-claims-made-on-foods/nutrition-and-health-claims-guidance-to-compliance-with-regulation-ec-19242006 Approved Health & Nutrition claims:https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-registerThe advertising standards authority (ASA) and CAP code. https://www.asa.org.uk/codes-and-rulings/advertising-codes/non-broadcast-code.htmlEmail me: sarah@childrensnutrition.co.ukI'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Welcome along to episode 48 of Beyond the Clinic! I'm Sarah Almond Bushell, and today I'm talking about the smartest question I've ever been asked by a prospective client. It's a question that could save you time, money, and energy when choosing the right business mentor. I'll also be sharing my own approach to CPD (Continuing Professional Development) and why it's a non-negotiable for me as a coach and mentor. Let's dive in.Episode SummaryIn this episode, I reflect on a brilliant question a prospective client asked me: "What do you do for CPD?" This simple, yet powerful question is one I wish more people would ask before hiring a coach or mentor. CPD is about staying ahead of the curve, continuously learning, and evolving, qualities that are essential in the fast-moving world of business.I'll take you behind the scenes of my own CPD practices, from mindset certifications and social media courses to staying informed on industry trends and working with my own mentors. If you've ever felt stuck, overwhelmed, or unsure about what to focus on to grow your business, this episode will give you clarity and direction.Key TakeawaysAsk the right questions: Before hiring a coach or mentor, ask how they stay up to date with industry changes.CPD is essential in business: Lifelong learning isn't just for clinicians—it's crucial for staying relevant and effective in the business world.Stay ahead of the curve: Business moves fast, and what worked a few years ago might not work today. Keeping up with these changes is key to growth.Mindset matters: Personal development and mindset work are just as important as learning new strategies for business success.Invest in the right learning: Focus on CPD that's relevant to your current stage in business to avoid wasting time and money.Resources & LinksLearn more about CPD and working with me: Visit my website.My favourite podcasts for keeping up to date: The Launch Lounge, Smart Passive Income, and Inside Out Entrepreneur.Books I'm currently revisiting: Mindset by Carol Dweck and Scorecard Marketing by Daniel Priestley.If you're ready to grow your business and want a coach who prioritises lifelong learning, let's connect. Visit my website to explore how we can work together. And don't forget to join me for the next episode, where I'll be sharing why I turned down a five-figure brand deal, an hI'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

WelcomeI'm so pleased to welcome back Rosie Martin to the podcast. Rosie joined us in Episode 21, where she shared how she pre-sold her group coaching program and sold out before creating a single asset. Today, Rosie is back to share what's happened in her business since then.Over the last six months, Rosie has transitioned her program from live launches to an evergreen model, added a back-end membership to increase customer lifetime value, and created more freedom in her business. Her journey is truly inspiring, and I can't wait for you to hear how she's made it all work.Episode SummaryIn this episode, Rosie and I discuss the challenges of live launching and why it's such a valuable first step before transitioning to evergreen. Rosie shares the tech setup behind her evergreen funnel, the hurdles she faced, and how she overcame them with expert support.We also talk about the benefits of adding a back-end membership to support clients after they've completed the program, creating a sense of community and ongoing value. Rosie's approach has not only transformed her business but also given her more freedom and headspace to focus on what she loves.If you're thinking about moving away from live launches or looking to create a scalable, sustainable business model, this episode is packed with practical advice and inspiration.Key Takeaways✨ Why live launching is a crucial first step before going evergreen.✨ The reality of setting up an evergreen funnel (it's not “set it and forget it”).✨ How to overcome tech challenges with the right support.✨ The benefits of adding a back-end membership for ongoing client value.✨ How an evergreen model can give you more freedom and flexibility in your business.Resources & Links

Welcome to Beyond the Clinic

Welcome to This Week's EpisodeOne of the biggest challenges for clinicians and health professionals using social media is knowing how much personal content to share. You want to build trust and connection with your audience, but where do you draw the line between being relatable and maintaining professionalism?This week's episode was inspired by a question from one of my clients in the Accelerate Mastermind group: How much of my personal life should I share on social media? If you've ever debated whether to post something personal, worried about oversharing, or felt unsure about how to balance credibility with authenticity, this episode is for you.Episode SummaryWe explore the fine line between personal and professional sharing as a healthcare professional on social media. While personal content helps to build trust, oversharing can dilute your credibility. I share a three-step framework to help you define what to share and what to keep private, so you can show up online with confidence while maintaining professional boundaries.We also discuss common mistakes clinicians make on social media, why engagement-driven content can be tempting, and how to ensure that what you share aligns with your business goals.Key TakeawaysPersonal content builds trust, but it should be intentional and aligned with your values.Oversharing can blur professional boundaries and impact credibility.Define your key themes - choose 3-5 personal elements that support your brand and client relationships.Set clear boundaries - decide in advance what's off-limits.Consider separate accounts if you also want a private space to share more freely.Take action today - post one small personal insight that reflects a shared value with your audience.If you found this episode helpful, please leave a review and share it with a colleague who might benefit. And if you have a question you'd like me to cover in a future episode, send me a DM on Instagram - I'd love to hear from you.Join me next time for more insights into growing your business beyond the clinic. See you soon! I'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlistWebsite: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Social media can feel frustrating, especially when you're putting in the effort but seeing little return. If you've ever wondered why your posts aren't reaching the right people or why the algorithm seems to be working against you, this episode is for you. Many clinicians and health professionals struggle with engagement, but the good news is that it's not about posting more, it's about posting smarter.Episode SummaryThis week, we're breaking down the four Instagram algorithms - feed, explore, reels, and stories - and how each one determines what gets seen. The key to making social media work for your business isn't about beating the algorithm but understanding how it operates and what type of content keeps your audience engaged.We'll also discuss why engagement, watch time, and content structure are critical to growing your presence online. If you've ever felt like social media just isn't working for you, this episode will help you reframe your approach and make small but impactful changes.Key TakeawaysSocial media platforms prioritise engagement and time spent on content, not just frequency of posting.The algorithm isn't working against you—it's simply reacting to what people interact with.Reels and shareable content have the highest potential for reaching new audiences.Building a following takes time, but small strategic changes can lead to big improvements.Instead of chasing numbers, focus on creating content that truly connects with your audience.Resources & Links

Welcome to Beyond the ClinicI'm Sarah Almond Bushell, and in this episode, we're addressing a common challenge - what to do when business feels slow.Many assume that people aren't spending in January, but that's not necessarily true. There are strategies you can implement right now to attract more clients, no matter the time of year.What You'll Learn in This EpisodeHow to effectively pitch your offer to encourage immediate actionThe power of urgency and how to use it to drive bookingsOvercoming objections before they become barriers to salesThe importance of audience nurturing to build long-term trustHow to follow up with leads to ensure you're not leaving money on the tableKey TakeawaysBusiness slowdowns aren't just seasonal – they often stem from reduced visibility and sales activityAre you actively selling? Simply showing up online isn't enough; you must directly invite people to work with youCreate urgency – limited spots, deadlines, bonuses, and price increases help encourage immediate actionHandle objections early – address concerns around time, money, and readiness in your marketing contentFollow up with potential clients – a simple check-in message can make all the differenceResources & Links MentionedBook a Discovery Call with Sarah: https://thechildrensnutritionist.as.me/discovery  Mastermind: https://www.sarahalmondbushell.com/mastermind Follow me on Instagram: @dietitiansinbusinessSubscribe to my Youtube Channel: https://www.youtube.com/@BeyondTheClinicPodcast?sub_confirmation=1Let's Keep the Conversation GoingIf you found this episode valuable, take a screenshot, share it on Instagram, and tag me @dietitiansinbusiness. Let me know which action step you're implementing first.Need extra support? My diary is open for discovery calls—click the link in the show notes to book a time.Next Episode TeaserJoin me next time for Why the Algorithm Isn't Your Enemy—the truth about how social media really works and how to make it work for your business.Until then, remember: Business only feels slow if you let it. The ones who take action are the ones who thrive.I'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlistWebsite: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Welcome to Beyond the Clinic! If you've ever felt stuck in your business, afraid to take bold steps, or unsure how to overcome self-doubt, this episode is for you. Fear and a lack of confidence are two of the biggest barriers to success, but they don't have to hold you back any longer.Today, I'm sharing my personal journey with fear, including the moment that changed everything for me. You'll also learn my 5R Framework—a powerful mindset tool designed to help you move past fear and take action towards the business and life you truly want.What You'll Learn in This Episode:✅ Why fear and self-doubt show up in business and how they keep you stuck✅ How comparison can trigger imposter syndrome (and what to do about it)✅ My personal story of overcoming fear and stepping into visibility✅ The 5R Framework to help you shift your mindset and take bold action✅ Why courage isn't about eliminating fear, but acting despite it✅ A simple mindset exercise to help you break free from fear todayYour Action Steps:1️⃣ Recognise – Identify one fear that's holding you back right now.2️⃣ Reflect – Where does this fear come from? What has it cost you?3️⃣ Reframe – Shift it into an empowering belief.4️⃣ Review – Check in regularly and celebrate your wins.5️⃣ Ritual – Build mindset habits to keep you moving forward.Resources & Links:

Welcome along, everyone! I'm so excited to bring you this episode because I'm chatting with my lovely friend and client from the Accelerate Mastermind, Fiona Brannigan. We're diving into Fiona's journey from the NHS to running her own successful business, Inspirit Nutrition and Dietetic Consultancy. If you've ever wondered what it's like to step away from the healthcare system and build something of your own, this episode is for you.Episode Summary:In this episode, I sit down with Fiona Brannigan, a registered dietitian who helps individuals over 50 (particularly those 65+) manage gut health and chronic conditions. Fiona shares her story of leaving the NHS, navigating personal challenges, and embracing entrepreneurship. We discuss the highs and lows of starting a private practice, overcoming mindset blocks, and how she's grown her business with confidence and purpose.Fiona's inspiring journey is packed with insights on overcoming fears, building self-belief, and structuring a business that works around life's priorities. Whether you're thinking about leaving clinical work or just starting your entrepreneurial journey, you'll find valuable takeaways here.What You'll Learn in This Episode:Fiona's motivation to leave the NHS and start her own practice.The biggest mindset challenges she faced and how she overcame them.Why building an email list early is crucial for business success.How having a strong “why” can keep you motivated through tough times.Practical strategies Fiona uses to stay organised and focused.Key Takeaways:“Everything you want is on the other side of fear.”People buy what they want, not what they need.Having a solid plan and tracking progress is essential for business growth.Surrounding yourself with support makes all the difference in business.Resources and Links:Connect with Fiona on Facebook: @InSpiritNutritionDieteticConsultancyFollow Fiona on Instagram: @Fiona_InSpiritDietLearn more about Fiona's services: InSpirit Nutrition WebsiteStay Connected:If you loved this episode, make sure to subscribe, leave a review, and share it with a friend who might find it helpful. Join our community and never miss an update!I'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlistWebsite: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Welcome to Beyond the Clinic! I'm Sarah Almond Bushell, and I'm so pleased you're here. Whether you're a regular listener or joining us for the first time, you're in the right place to gain practical, no-nonsense advice to help you grow your business with confidence.In this episode, we're diving into a hot topic - Facebook and Instagram ads. Are you tempted to give them a go but unsure if you're truly ready? I'll be breaking down exactly what you need in place before you start investing in ads, helping you avoid costly mistakes and ensuring your hard-earned money is well spent.Episode SummaryIf you've ever found yourself posting consistently on social media but getting little engagement, you might have wondered whether running ads is the magic solution to your growth struggles. But here's the thing, ads aren't a quick fix. In this episode, I take you through the essentials you need to have in place before considering paid advertising, so you don't waste valuable time and money. From understanding how ads amplify your existing marketing efforts to making sure your lead magnet, email sequences, and messaging are spot on, this episode will help you figure out whether you're truly ready to take the plunge into Facebook and Instagram ads.Key TakeawaysAds amplify what's already working, if your marketing isn't effective, ads won't fix it.Engagement ads should come before conversion ads to build a warm, engaged audience.Your lead magnet and email funnel must be optimised before investing in ads.Running ads requires a clear budget and consistent strategy—turning them on and off can be costly.Tracking and analysing data is essential to making evidence-based decisions and adjusting your strategy.Ready to take your marketing to the next level?Before you dive into ads, make sure your marketing foundations are solid. If you need support with refining your strategy, I'm here to help. Book a discovery call with me and let's make sure you're set up for success.Thanks for listening, and I'd love to hear your thoughts on this episode! Let me know, are you ready to run ads, or do you have some groundwork to do first?I'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlistWebsite: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Hi, it's Sarah Almond Bushell! I'm so glad you're joining me for this episode of Beyond the Clinic. Today, we're tackling a topic that resonates with many of us, how to set yourself up for success every single day. Whether your mornings feel chaotic or you're struggling to stay consistent with routines, this episode has something for you.Episode Summary:In this transformative episode, we explore the power of morning and evening routines. Drawing from personal experiences and science-backed strategies, I share practical tips to cultivate habits that improve your mindset, boost productivity, and accelerate business growth.You'll hear about:How I used routines to rebuild focus and grow my private practice during a challenging life chapter.The importance of daily rituals for mindset, productivity, and overall success.A deep dive into the SAVERS framework from Hal Elrod's The Miracle Morning.Simple evening practices to clear mental clutter, embrace gratitude, and set up your next day for success.Why routines aren't about waking up earlier but starting your day with intention.By the end of this episode, you'll have actionable steps to create personalized routines that work for your unique lifestyle and goals.Key Takeaways:Morning Routines Are Transformational: They aren't about the time you wake up but the intention you set for your day.The SAVERS Framework: Silence, Affirmations, Visualization, Exercise, Reading, and Scribing are game-changers for focus and momentum.Evening Routines Prepare You for Success: Practices like celebrating your wins, brain-dumping, and gratitude clear mental clutter and promote restful sleep.Consistency Over Perfection: Even a six-minute routine can have a massive impact when done daily.Resources Mentioned:The Miracle Morning by Hal ElrodJoin our Facebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYour Action Step:Choose one routine, morning or evening, and commit to practicing it for the next seven days. It only takes a few minutes to get startedIf you found this episode helpful, I'd love to hear from you! Tag me on Instagram or drop a note in our Facebook group. Don't forget to subscribe and leave a review to help more listeners like you discover Beyond the Clinic.I'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlistWebsite: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessFacebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Welcome to Beyond the ClinicIf you've ever felt stuck in your business, unable to break through to that next income level, or unsure where to start when it comes to making money, this episode is for you. I'm diving deep into the power of your money mindset, how those hidden beliefs and patterns you've carried for years could be holding you back, and more importantly, how to shift them.What You'll Learn in This EpisodeBy the end of today's episode, you'll discover:How to identify your personal money stories and break free from limiting beliefs.The tools to set and achieve crystal-clear financial goals.Why pricing your services appropriately is vital—and how to do it without guilt or fear.How to reframe money as a tool for impact and freedom.The ways subconscious sabotage may be undermining your financial success.Grab a notebook or listen through once and return later to reflect more deeply, you'll want to soak in all the practical strategies I'm sharing.Key TakeawaysIdentify Your Money Stories: Reflect on early experiences with money and how they've shaped your current beliefs. Awareness is the first step to change.Set Clear Financial Goals: Define exactly what you want to earn and why. Use detailed, actionable steps to focus your energy.Price Your Services Confidently: Stop tying your self-worth to your fees. Charge based on the value you provide, not others' opinions.See Money as a Tool: Reframe wealth as an enabler for greater impact, whether it's supporting a charity, spending more time with family, or expanding your reach.Recognise Self-Sabotage: Watch out for patterns like over-delivering, underpricing, or hesitating to promote your offers.Resources and LinksBook - The Big Leap Gay Hendricks: https://amzn.to/423BULr Mindset Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist Transform your mindset in this 12-week program tailored for health professionals. Overcome limiting beliefs and confidently build the business you've always envisioned.Actionable StepsIf this episode resonated with you, take action today! Reflect on the five steps I shared and make a plan to implement them. Don't forget to join the waitlist for my Mindset for Business Group Coaching Programme, it could be the game-changer you need to align your ambitions with your financial success.Join me next I'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlistWebsite: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessFacebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Hi, I'm Sarah Almond Bushell, a registered dietitian, certified business coach, and your host of Beyond the Clinic. I know firsthand how intimidating it can feel to step outside your comfort zone. But if you're ready to uncover what's truly holding you back and take bold steps forward in your business, you're in the right place.Episode Summary:In today's episode, I'm sharing the mindset shifts that helped me break free from self-doubt and grow a thriving online business. We'll explore why your brain tries to keep you safe in your comfort zone and how self-limiting beliefs act like a smoke alarm, warning you of false dangers. I'll also guide you through simple, actionable steps to quiet those alarms so you can move forward confidently. By the end of this episode, you'll have a better understanding of what's been holding you back and the tools to take bold action in your business.Key Takeaways:Why Your Brain Resists Growth: I'll explain the science behind your brain's “smoke alarm” and why it overreacts to new challenges.How to Identify False Alarms: Learn to separate real threats from the fear of stepping into something new.Reflect and Reframe: I'll guide you through three powerful questions to help you recognize where you've been holding yourself back and imagine what's possible when you push through.The Mindset Shift That Changed Everything for Me: I share how working with a mindset coach helped me move past invisible barriers and reignite my ambition.Resources and Links:Join My Coaching Program: If you're ready to tackle your self-limiting beliefs, join the waitlist for my 12-week Mindset for Business group coaching program, starting February 2025. [Click here to sign up!]Related episodes:Episode 29: Overcoming Growth FearsWatch the Premiere of this Episode on YoutubeAction Steps for You:Ask yourself:Where has fear held me back this year?What opportunities have I avoided because of doubt?What would my business look like if I hadn't let fear stop me?Start small but consistent actions to challenge your brain's comfort zone.If today's episode resonated with you, I'd love it if you subscribed, left a review, or shared it with a colleague. And don't forget to follow the show so you never miss an episode. Join me next time as we dive intoI'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlistWebsite: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessFacebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

As the year draws to a close, it's the perfect time to pause, reflect, and take stock of everything we've achieved. In this episode, I'm sharing my reflections on 2024, what went well, what didn't, and how we can use these lessons to propel us into 2025 feeling motivated and proud.Join me as I walk you through the five reflective questions that have helped me shift my mindset and celebrate my progress. Whether you're out walking the dog or in between client sessions, grab a notebook, and let's dive in together!What You'll Learn:Why our brains are wired to focus on negatives and how to shift that perspective.The power of reflection in uncovering your progress and shaping intentional goals.My personal business wins from 2024, including launching a hybrid group coaching programme and streamlining my processes for greater impact.How I dealt with challenges, from SEO struggles to balancing work-life spaciousness.Five reflective questions to guide you as you look back on your year and plan for 2025.Key Takeaways:Reflection counters self-doubt: Our brains naturally highlight struggles, but taking time to reflect helps us acknowledge our wins and see the full picture.Celebrating small wins matters: Acknowledging even the smallest successes creates a positive feedback loop that keeps you motivated.Intentional goal-setting is powerful: By reflecting on your actions, achievements, and setbacks, you can approach your goals with clarity and purpose.Action Step:Set aside an hour this week to work through the five reflective questions I've shared. Write your answers down and, if you feel comfortable, share one of your wins in our Beyond the Clinic business Facebook group—I'd love to celebrate with you!Watch and Connect:You can also watch this episode on my YouTube channel for more insights.Join the Beyond the Clinic Business Facebook Group for more inspiration and support.Connect with me at The Children's Nutritionist to explore our hybrid coaching programme.Let's make 2025 our best year yet. See you next time, where we'll explore how to identify and overcome self-limiting beliefs.Subscribe, share, and leave a review—I'd love to hear your thoughts!I'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlistWebsite: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessFacebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Hi, I'm Sarah Almond Bushell, and welcome along to another episode of Beyond the Clinic.Starting and building a health business is an exciting journey, but let's be honest—it comes with its fair share of challenges, especially in the early days when financial pressures can mount. In this episode, I'm sharing six smart strategies to help you generate a quick cash boost while continuing to lay the groundwork for a thriving and sustainable practice.Episode Summary:Many of us underestimate how long it takes to build a business that aligns with our vision. Growing an audience, building trust, and creating a steady stream of clients takes time, and it's easy to feel stuck in the meantime. If you've ever found yourself questioning how to stay afloat financially while pursuing your goals, this episode is for you.I walk you through practical, actionable steps to ease the financial pressure without losing momentum. From reconnecting with past clients to exploring new income streams like training opportunities or private medical insurance, these strategies are designed to help you feel in control and confident as you continue to build your dream business.Key Takeaways:Reconnect with past clients and offer high-touch, personalised support.Refresh your directory listings to increase visibility and attract new clients.Consider registering with private medical insurers to secure consistent referrals.Build relationships with referrers like GPs and consultants in your area.Reach out to businesses or brands you've worked with before for consultancy opportunities.Explore local groups or organisations for training or speaking opportunities.Action Step for You:Choose one of these six strategies and take action this week! Whether it's sending a personalised message to a past client or reaching out to a local organisation, one focused step can help you create immediate cash flow while building for the future.Looking Ahead:In the next episode, I'll dive into how to grow your audience authentically and attract the right clients for your practice. If you're ready to take your business visibility to the next level, don't miss it!Let's Build Your Business Together:I hope this episode leaves you feeling inspired and motivated to take action. If you enjoyed it, please share it with a fellow entrepreneur or leave a review—it helps others find Beyond the Clinic.I'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlistWebsite: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessFacebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Hi, I'm Sarah Almond Bushell, and welcome along to another episode of Beyond the Clinic. As the year winds down, many of us feel the pull to pause and immerse ourselves in the festive season. But as business owners, stepping back can feel impossible. Today, I'm sharing my personal journey from burnout to balance and the lessons I've learned about the power of true rest. I'll also walk you through my favorite self-care practices that can help you recharge and enter 2025 feeling renewed.Episode Summary:In this episode, I reflect on what happened last year when I pushed through the holidays without rest—and how it left me exhausted and burned out before the new year even started. This year, I'm doing things differently. I share the five self-care practices that I've embraced to make my downtime truly restorative. From creating a transition ritual to reconnecting with hobbies, these practices have helped me reframe how I approach rest and self-care. If you've ever felt guilty about stepping away from work, this episode is for you.Key Takeaways:Create a Transition Ritual: End your work year with a symbolic act, like closing your laptop, writing down lingering to-dos, and lighting a candle to signal rest.Try a Digital Detox: Step away from devices, even for just a couple of days, to reconnect with the present and your loved ones.Prioritize Physical Rest: Sleep in, take naps, and let your body guide you toward the rest it needs.Reflect and Dream: Celebrate your accomplishments and visualize the new year without pressure or expectations.Reconnect with Joy: Rediscover a hobby or activity that makes you happy without focusing on productivity.Action Step for You:As you finish your last task for the year, try a transition ritual. Close your laptop, jot down any loose ends to revisit in January, and create a cozy moment for yourself. Light a candle, make a hot drink, and say, “I'm done.” Let that be the start of a truly restful holiday season.Looking Ahead:In the next episode, I'll answer a question from one of my lovely clients: How can I make money quickly without going back to the NHS while building my business? If you're looking for ideas for a quick cash injection, this is one you won't want to miss.Let's Recharge Together:I hope this episode inspires you to embrace rest and self-care this holiday season. If you enjoyed it, please share it with a fellow business owner or leave a review. Together, let's make 2025 our most energized and successful year yet!I'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlistWebsite: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessFacebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Send us a textWelcome to Beyond the Clinic! If you've ever dreamed of creating an online course that reaches more people, makes a bigger impact, and allows you to step back from constant one-on-one client work, this episode is for you.I'm sharing my personal journey, the mistakes I made when I launched my first course (spoiler: it didn't go as planned) and the five game-changing lessons I've learned since. By the end of this episode, you'll know how to avoid the common pitfalls and create a course that your audience actually wants—a course they're excited to buy and one that delivers consistent income for you.What You'll LearnThe crushing mistake I made with my first course—and why it happens to so many healthcare professionals.The five steps that turned my flopped launch into a thriving six-figure course business:Know your audience inside out. Go beyond surface-level details and dive into their biggest worries and dreams.Ask before you create. Don't assume you know what they want—ask them directly.Pre-sell your course. Validate your idea by selling it before you build it.Design for your audience, not your expertise. Solve their problems, not what you think they should learn.Position yourself as the expert. Build trust and authority so your audience sees you as their go-to guide.My Action Step for YouTake just five minutes today to connect with your audience. Hop on Instagram, Facebook, or send a quick email and ask:What's their biggest challenge related to your topic?What would they love to see in a solution?Write down their top three answers. This one simple step can transform how you approach your course idea.Resources to Help You SucceedEpisode 4: How to Nail Market Research for Your CourseEpisode 21: How Rosie Martin Pre-Sold Her Course and Validated Her IdeaThank you so much for tuning in today. I know firsthand how frustrating it can be to pour your heart into a project that doesn't land the way you hoped. That's why I'm here—to help you create a course that actually resonates and sells.If you found this episode helpful, don't forget to hit subscribe, share it with a colleague, or leave a review. And join me next week for a special pre-Christmas episode all about self-care for busy business owners.Talk soon! Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessFacebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Send us a textIt's December, and while the festive season brings joy, for business owners, it can also bring financial stress. In this episode, I dive into four straightforward strategies to help you generate income now and set your business up for a successful January. Whether you're a healthcare professional, dietitian, or entrepreneur, these actionable steps will help you take time off and enjoy the season without the constant worry about finances. Tune in to discover how to break free from the feast-or-famine cycle, stay visible, and set your business up for success.What You'll Learn in This Episode:How to sell your January slots now with early bird offers or incentives.The power of gift vouchers to generate income and attract new clients.How to pre-sell a limited-time New Year offer to boost engagement.The importance of pre-scheduling content to maintain visibility while you're offline.Key Takeaways:Prepare financially for time off by securing clients now.Gift vouchers can be both a revenue stream and a way to grow your audience.Pre-selling workshops or mini-courses keeps your business top of mind.A few hours spent scheduling social media or email content can provide peace of mind.Resources Mentioned:Episode 22: How to Automate Your BusinessAction Step:This week, create and announce a simple offer tailored to your audience, such as a pre-booking discount or a gift voucher campaign. Don't forget to share it on social media and with your email list.Join Us Next Time:Discover the biggest mistake clinicians make when creating online courses—and how to avoid it.Enjoying the Show?If you found this episode helpful, subscribe and leave a review! Share it with fellow clinicians or entrepreneurs who could use some holiday business inspiration. Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessFacebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Send us a textHi, I'm Sarah Almond Bushell, and welcome to another episode of Beyond the Clinic. Today, we're diving into a topic that every healthcare professional faces but rarely talks about, handling negativity online. If you've ever second-guessed sharing your expertise out of fear of criticism or trolling, you're not alone, and this episode is for you.Episode SummaryThe fear of online criticism can feel overwhelming, especially when you've worked so hard to build your credibility and expertise. I've been there myself, and I want to help you navigate this challenging part of putting yourself out there. From personal stories to actionable strategies, we'll explore how to stay grounded, protect your energy, and keep showing up for the people who need your knowledge the most.What You'll Learn in This EpisodeWhy Negativity Happens: Understanding why criticism grows as your visibility increases.My Viral Moment: How I faced a wave of backlash and turned it into a growth experience.Five Key Strategies for Resilience:Preparing mentally before you post.Setting boundaries with negative commenters.Deciding how to respond—or not respond.Using compassionate communication to diffuse tension.Knowing when to seek legal advice.Reclaiming Your Confidence: Tips to keep your focus on helping others without getting derailed.Key TakeawaysOnline criticism often says more about the commenter than you.Growing your online presence means your message is reaching people—it's a good sign.Protecting your energy and staying aligned with your mission is the best way to handle negativity.You have the tools to choose how to respond and take control of the narrative.Resources Mentioned in This EpisodeHug Your Haters by Jay Baer – A brilliant guide to navigating online criticism. Your Next StepTake a moment to think about one valuable insight or piece of advice you've been hesitant to share. Reflect on your audience's needs, craft it with intention, and hit publish. Your expertise matters, and your unique voice is exactly what someone out there is waiting for.Join Me Next WeekIn our next episode, "Earn While You're Off: Four Easy Tactics to Keep Cash Coming in Over Christmas", I'll show you how to avoid the feast-and-famine cycle that often comes with taking a break. Don't miss it!Let's stay resilient, confident, and impactful—together. See you next time! Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessFacebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Send us a textHi everyone! I'm Sarah Almond Bushell, and welcome along to another episode of Beyond the Clinic. Today, I'm sitting down with my friend and colleague, Paula Hallam, a pediatric dietitian with an incredible journey. She's made the shift from the NHS to freelancing, all while focusing on the world of plant-based nutrition for kids. We're diving into her story, the challenges she faced, and how she's helping families confidently navigate plant-based diets for their little ones."Episode Summary: This episode delves into the career evolution of Paula Hallam, a pediatric dietitian who transitioned from NHS work to freelancing, with a strong focus on plant-based nutrition for children. Host Sarah Almond Bushell explores Paula's motivations for making this leap, including her family's influence, her daughter's choice to go vegetarian, and her desire for flexibility. Paula discusses her unique journey of establishing “Plant-Based Kids” and how she identified the need for child-specific guidance in plant-based diets. Listeners will also hear about the challenges Paula faced in self-publishing her book, Plant Power Little People, and how she has worked to market it independently. Paula's tips on leveraging social media and building an engaged community shed light on effective ways to share expertise and connect with like-minded parents.Key Takeaways:Career Flexibility: Paula's switch to freelancing demonstrates how dietitians can balance career demands with family needs, showing the advantages of creating a flexible work model.Finding a Niche: Paula's focus on plant-based nutrition for kids fills a gap in family-centered resources, meeting a growing interest in sustainable diets.Publishing & Persistence: Paula's journey in securing a hybrid publishing deal underscores the value of persistence and strategic choices in the face of traditional publishing challenges.Audience Engagement: By connecting with parents and influencers on social media, Paula has successfully grown her brand, “Plant-Based Kids,” and established herself as an expert in child-friendly plant-based nutrition.Practical Nutrition Tips: Paula shares valuable insights into making plant-based nutrition accessible, safe, and enjoyable for children.Paula Hallam's Website: https://plantbased-kids.com/Paula's Instagram: https://www.instagram.com/plantbasedkids.uk/ Paula's book: https://amzn.to/4fbxDZXThank you so much for joining us! If Paula's story resonated with you, please leave a review, share this episode, and tag us on social media.  Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessFacebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Send us a textHi, I'm Sarah Almond Bushell, and welcome along to another episode of Beyond the Clinic! Today, we're diving into a topic that might just uncover what's holding you back from true success. If you've been working tirelessly towards a goal but feel like something unseen is slowing you down, this episode is for you. We'll be looking at those hidden, subconscious blocks that could be working against your best efforts and keeping you stuck. Let's dive in and discover how to get out of your own way!Episode Summary:In this eye-opening episode, Sarah explores the concept of "competing desires", the subconscious blocks that can sabotage success even for the most determined individuals. She shares her own journey of setting an ambitious goal to grow her business, only to feel an invisible force holding her back. Through personal stories and powerful analogies, Sarah reveals how deep-rooted fears, like fear of judgment or conflict, can unknowingly work against conscious goals.Listeners are invited to engage in a self-reflective exercise to uncover any internal conflicts that might be keeping them stuck. Sarah provides actionable steps, including journaling prompts and questions that guide the listener in identifying and addressing these barriers. By the end of the episode, you'll learn that true progress isn't always about doing more—it's often about understanding and aligning with your true desires.Key Takeaways:Identify Competing Desires: Uncover subconscious fears or beliefs that may conflict with your conscious goals.Use the Power of Journaling: Ask yourself the critical question, "What part of me doesn't want this goal?" to bring hidden beliefs to light.Recognize the Impact of Fear: Understand how fear of conflict, judgment, or visibility can silently hold you back.Shift Your Mindset: Progress is often less about effort and more about removing self-imposed obstacles.Create Alignment for Momentum: When you align your conscious and subconscious desires, you unlock new levels of motivation and results.Thank you for joining me on today's episode of Beyond the Clinic! I hope this discussion helps you discover the internal barriers that may be holding you back. If you found value in this episode, please consider leaving a review, sharing it with a friend, or joining our community on the Beyond the Clinic Business Facebook group. And don't forget to tune in next time, as I welcome my friend Paula Hallam, a fellow pediatric dietitian and cookbook author. Until then, take time to reflect and realign with your goals! Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessFacebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Send us a textWelcome along to another episode of Beyond the Clinic! Today, we're diving into a topic that many healthcare professionals might find challenging but empowering, the subject of money. We're exploring how financial growth isn't just about numbers; it's about freedom, security, and truly valuing your expertise. Let's shift our mindset around earnings and discover the role of money in building a fulfilling career. Episode Summary:In this insightful episode, Sarah tackles a topic often considered taboo among healthcare professionals: earning more money and charging what your expertise is truly worth. She discusses the mindset barriers that frequently hold clinicians back, including discomfort around setting fees, feelings of guilt about prioritizing income, and the undervaluing of their skills. Sarah shares her journey from viewing money as a necessity to embracing it as a tool for freedom and impact.Listeners are guided to rethink their approach to finances, setting practical boundaries, and the importance of self-worth in business. The episode provides actionable strategies for changing limiting beliefs, including setting prices confidently, investing in business essentials, and recognizing the impact financial stability can have on one's ability to serve clients with energy and focus. Through relatable stories from her personal life and career, Sarah illustrates how breaking these money-related mental barriers can empower clinicians to not only thrive in their businesses but also lead happier, more balanced lives.Key Takeaways:Value Your Expertise: Don't shy away from charging what your skills and experience are worth; recognize that your expertise brings immense value to clients.Money Mindset Shift: Viewing money as neutral and beneficial can alleviate guilt, making it easier to approach financial decisions with confidence.Set Clear Boundaries: Having transparent pricing and firm boundaries helps ensure both you and your clients have clear expectations.Invest for Growth: Investing in essential tools, technology, or support can streamline your practice, reduce burnout, and ultimately enhance your client's experience.Normalize Money Conversations: Talking about money openly, whether with clients or colleagues, helps make financial success a natural part of your business.Thank you for tuning into Beyond the Clinic! I hope this conversation inspires you to embrace the potential that financial growth can bring to your practice and life. If this episode resonated, please consider leaving a review or sharing it with a colleague who might need to hear this message. And remember, if you need support in redefining your money mindset, connect with me in the Beyond the Clinic Business FacebWebsite: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessFacebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Send us a textHi, I'm Sarah Almond Bushell, and welcome along to another episode of Beyond the Clinic! Today, we're diving into a topic that might stir up some strong feelings, "How to Know When it's Time to Quit Social Media". If you're a dietitian or healthcare professional running your own business, and social media feels like a necessary evil, this episode is for you. Episode Summary: In this episode, Sarah explores the emotional and practical challenges of maintaining a social media presence as a healthcare professional. She addresses the pressures of staying visible, creating engaging content, and keeping up with constant changes in social media algorithms. Through the story of her client "Emily," a dietitian who was overwhelmed by social media demands, Sarah highlights the realisation that social media might not be the best strategy for everyone.Sarah shares Emily's journey from feeling exhausted by the constant pressure to quitting Instagram entirely, which led to unexpected growth for her business. The episode covers alternative strategies for lead generation, such as SEO and blogging, podcasting, and guest appearances, which can help build a successful business without relying on social media. Sarah encourages listeners to reflect on whether their social media efforts are truly serving their business goals and provides actionable steps to focus on strategies that align with their strengths and values.Key Takeaways:Re-evaluate Your Social Media Presence: Assess whether social media is genuinely helping your business or just consuming your time. If it's not generating leads, it might be time to rethink your strategy.Focus on Alternative Lead Generation: Explore other channels such as SEO, blogging, podcasting, and Pinterest to drive traffic and attract potential clients.Use Social Media as a 'Shop Window': Maintain a minimal presence that clearly communicates your brand and directs people to other, more effective platforms.Build a Strategy That Works for You: You don't have to follow the crowd. Choose marketing strategies that align with your values and enjoyability.Take Control of Your Business: As the boss, you have the freedom to design a business that suits your lifestyle, even if that means stepping back from social media.Thank you so much for tuning in to this episode of Beyond the Clinic! If you found our discussion helpful, please share it with a fellow healthcare professional who might also be struggling with social media. And don't forget to subscribe so you never miss an episode. Next week, we'll be talking all about money—how much you need to grow a business and why it's not the be-all and end-all for everyone.I'd love to hear your thoughts on what you'd like me to cover next. Send me an email at sarah@childrensnutrition.coWebsite: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessFacebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Send us a textHello and welcome to episode 26 of Beyond the Clinic! I'm Sarah Almond Bushell, and today we're tackling something many of you have shared, feeling overwhelmed by everything you juggle in business and life. Back in September, I hosted a three-day event in the Beyond the Clinic Business Facebook group about working smarter, not harder. Today, we're diving deeper into why overwhelm happens and how to shift your mindset to break free from it for good.Episode Summary:In this episode, Sarah discusses the common issue of overwhelm for business owners. While strategies like time tracking and delegation help, many are still stuck in a cycle of busyness. Sarah shares her personal experience of balancing work and family life and how the pressure to do it all can lead to burnout. She provides actionable steps to regain control, prioritise tasks, and protect your well-being.Key Takeaways:Prioritise tasks that move your business forward, like client acquisition or revenue generation.Schedule breaks and practice self-discipline to avoid burnout and improve productivity.Let go of guilt. You don't have to do it all, and balance is key.Acknowledge your wins to stay motivated.Set boundaries and learn to say "no" to tasks that don't align with your goals.Thank you for listening! If you found this episode helpful, please leave a review, share it, or join the conversation in the Beyond the Clinic Business Facebook group. I'd love to hear about what tasks make you feel accomplished! Let's connect further in the group or DM me on Instagram at @dietitiansinbusiness. Thanks for tuning in, and I'll see you next time! Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessFacebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Send us a textHi, I'm Sarah Almond Bushell, and welcome to Beyond the Clinic! Today, I'm joined by Nevine El Sherbini, an online business manager (OBM) and dietitian. We're exploring how OBMs can help dietitians and nutrition professionals streamline their businesses and when it's time to hire one.Episode SummaryIn this episode, Nevine El Sherbini shares her journey from dietitian to OBM. Nevine explains the role of an OBM, how they differ from VAs or business coaches, and why a business might need one. She also discusses her career pivot and solo travels that led to her current path. This episode provides actionable advice for dietitians looking to manage their businesses more efficiently.Key TakeawaysRole of an OBM: They handle systems, processes, teams, and projects, freeing up time for business owners.When to Hire an OBM: If you're overwhelmed or struggling to execute ideas, an OBM can help.OBM vs VA: VAs focus on tasks, while OBMs take a strategic approach to manage projects and teams.Nevine's Journey: From VA to OBM, helping dietitians with efficient systems and business growth.Business Strategy Execution: OBMs help implement strategies, while business coaches work with business owners to create and develop them.Thank you so much for tuning into this episode of Beyond the Clinic! If you found value in today's discussion and think an online business manager might be the support your business needs, be sure to check out Nevine's website at www.thriveonlineservices.com or connect with her on LinkedIn https://www.linkedin.com/in/nevine-el-sherbiniobm. Don't forget to subscribe, leave a review, and share this episode with anyone who might benefit from it. See you next time! Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessFacebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Send us a textAs healthcare professionals, we too can benefit from the biggest sales event of the year 'Black Friday and Cyber Monday' running from 29th November to 2nd December 2024.In this episode I'm sharing 6 ideas for offers that work really well for us as well as how to plan ahead and optimise your marketing so you can take advantage of this really great revenue boosting period.Key TakeawaysStart Early: Begin planning your Black Friday offers and marketing efforts now for maximum impact.Choose High-Value Offers: Know which of your services you can discount, and which you definitely shouldn't.Have nothing to sell?: Learn how to still make money even if you don't have your own goods and services.Craft exciting promotions: Create a buzz ahead of the event and during so that people can't wait to buy. Thanks for tuning in! I hope this episode inspires your Black Friday planning. Join our Beyond the Clinic Business Facebook group to continue the conversation. If you enjoyed the episode, leave a review and share it with others.  Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessFacebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Send us a textWelcome Back to Beyond the Clinic!Hi, I'm Sarah Almond Bushell, and welcome to episode 23 of Beyond the Clinic. Today, we're tackling something that many of us might be guilty of—“winging it” when it comes to business strategy. This episode is titled Stop Winging It and Do This Instead because, let's face it, running a successful business requires more than just waiting for clients to knock on your door. We'll be diving into why a planned, strategic approach to sales and marketing is key for growing your business. Stick around for my top three tips on how you can plan ahead and stop leaving your success to chance!Episode SummaryIn this episode, I share the importance of planning in your business, whether it's for campaigns, sales activities, or promotions. Based on a poll I ran in my Facebook group, I discovered that most professionals, like myself in the early days, tend to “wing it” without a solid business strategy. But if you want more clients and more revenue, you've got to do more than just rely on directories or sit back and wait for business to come to you.We look at why you should identify key times in the year to focus on promotional campaigns, how to structure your sales activities, and what kind of content you should be producing to align with those key moments. I also share my personal experience of attending a business content planning event and the big lessons I learned from industry expert Janet Murray. Let's get strategic!Key Takeaways:Planning is Key: Success comes from being proactive. Don't wait for clients to come to you—plan ahead and map out your sales activities.Identify Key Promotional Times: Focus your campaigns around times when your audience is most likely to need your service. Awareness days and holidays like Black Friday can be great opportunities for promotions.Diverse Sales Strategies: Don't just sell the same thing in the same way year-round. You need different ways to sell the same service or product, and a clear strategy for promoting them.Engage and Convert Your Audience: Your content should guide your audience towards becoming clients by addressing their objections, giving them quick wins, and providing proof of your value.Set Deadlines for Decisions: Encourage your audience to act by giving them a deadline. Without it, they may never make a decision, which doesn't serve them or your business.I hope this episode helps you stop winging it and start thinking strategically about how you're going to generate clients and income throughout the year. Thanks for listening and make sure you join me next time as we dive into how to prepare for Black Friday and Cyber Monday! Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessFacebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Send us a textHi there, and welcome to this week's episode of the Beyond the Clinic podcast! I'm Sarah Almond Bushell, and today I'm thrilled to be sharing with you some powerful insights that will help you take your business to the next level. In this episode, I break down the six key parts of your business that you can automate to achieve consistent monthly revenue. Automation isn't just about saving time—it's about gaining freedom, something I'm passionate about after 20 years in the NHS!Episode Summary:This episode dives into the six essential automations that will allow your business to grow and thrive consistently. From visibility and lead generation to the sales process, onboarding, and offboarding, I explain how automating these elements can create a streamlined, efficient system. I share personal stories of how automation has transformed my own businesses, creating passive income streams that work even while I'm on holiday! If you've ever felt overwhelmed by the feast-and-famine cycle in freelance work, this episode is your go-to guide on how to break that pattern and secure consistent revenueKey Takeaways:Automation is Freedom: Once you set it up, automation will run without constant input, freeing you up to focus on growing your business—or taking a well-earned break!Sales Funnels Simplified: A basic funnel consists of visibility, nurturing your leads, and converting them into customers. It's easier than you think!Consistency is Key: Growth happens when you automate and maintain consistency across all aspects of your business.Email Lists are Gold: Your email list is your most valuable asset. Automating lead generation and nurturing relationships with a welcome email sequence will keep your audience engaged.Onboarding and Offboarding Matter: These processes ensure a smooth client journey, build trust, and encourage referrals.Passive Income is Possible: With automated systems, you can generate revenue even when you're not actively working, like when I earned money from an old weaning course while on holiday!Action Step:Take a moment to assess your business. Are there areas where you could use automation to make things run more smoothly? Start with one of the six automations I've covered and get it set up today. If you need guidance, book a free discovery call with me at sarahalmondbushell.com to get started.  Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessFacebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Send us a textWelcome to Beyond the Clinic! I'm Sarah Almond Bushell, and I'm thrilled to have you here for another inspiring episode. Today, I'm joined by Rosie Martin, also known as Plant Dietitian Rosie on Instagram. Rosie has an incredible journey from burnout to successfully launching an online course that transformed her business and her life. If you're thinking about adding a course to your business or need some motivation, you won't want to miss this episode.Summary:In this episode, we dive deep into Rosie's journey as a plant-based and vegan dietitian. Rosie shares how she transitioned from one-to-one client work, which was leading to burnout, to creating a successful online course that aligns with her passion and expertise. We discuss the importance of market research, how to validate your course idea, and the power of pre-selling. Rosie also opens up about the challenges and rewards of launching and running a group program, and how it helped her reclaim her time and energy.Key Takeaways:Market Research is Key: Rosie emphasises the importance of understanding what your audience truly needs before developing a course.Pre-Selling for Validation: Pre-selling your course is a great way to gauge interest and ensure that your efforts will pay off.Work-Life Balance: Creating a course allowed Rosie to reduce her one-to-one client work and regain control over her schedule.Launch Strategies: Rosie shares her experience with webinars (or "masterclasses") as an effective way to launch a course and engage potential clients.Continuous Learning: The journey of building and launching a course is intense but rewarding, especially when you see the impact on your clients.Thank you for tuning in! Don't forget to subscribe, rate, and leave a review if you enjoyed this episode. If you want more insights, head over to my website and book a free discovery call.Connect with Rosie Martin: Website: https://www.rosemarynutrition.co.uk/Instagram: https://www.instagram.com/plantdietitianrosie/ Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessFacebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Send us a textWelcome along to this behind-the-scenes style episode of Beyond the Clinic! Today I'm excited to share some surprising insights from a social media experiment I've been running for The Children's Nutritionist. If you've ever felt frustrated with the ups and downs of social media growth, this episode is for you. I'll explain the reasons why I struggle to grow on platforms like Instagram and Facebook, and I'll reveal some surprising results from my experiment that might just change how you approach your social media presence.Episode SummaryIn this episode, Sarah explains the intricacies of social media engagement and the challenges many health professionals face when trying to grow their online presence. After working with a social media team and implementing a rigorous content strategy, Sarah shares her decision to conduct an experiment with engagement ads. She explains how these low-cost ads dramatically increased her audience reach and engagement, leading to a significant rise in website traffic and email list subscribers. Sarah discusses the importance of tracking key metrics and making data-driven decisions to optimise your social media strategy. This episode is a candid look at the realities of using social media for business and offers practical advice for those looking to enhance their online visibility.Key TakeawaysUnderstanding the Algorithm: The ever-changing nature of social media algorithms can be frustrating, but strategic use of ads can bypass some of these challenges.The Power of Engagement Ads: Low-cost engagement ads can significantly boost reach and engagement, especially from non-followers.Importance of Tracking Metrics: Regularly monitoring social media metrics is crucial for making informed business decisions and identifying what content resonates with audiences.Scaling Up Effectively: Ads can help accelerate business growth, making it easier to achieve revenue targets and reach new audiences.Thank you for joining me in this deep dive into social media strategy. If you enjoyed this episode, please leave a review on your favourite podcast platform. It helps us reach more listeners and support more healthcare professionals in building successful businesses. For those interested in running ads or enhancing their business strategy, my DMs are always open on Instagram, or you can book a discovery call through my website. Until next time! Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessFacebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Send us a Text Message.Welcome back! This is part 2 of a 2 part mini series on email marketing sparked by a question I asked my Beyond The Clinic Business Community on Facebook (https://www.facebook.com/groups/beyondtheclinicbusiness) back in July. Today, we're diving into the essentials of building your email list—quickly and full of the right subscribers who cant wait to work with you. Whether you're just starting out or looking to refine your strategy, this episode is packed with valuable insights to help you grow your list effectively.Episode SummaryIn this episode, Sarah gives practical strategies for attracting the right subscribers to your email list. People who actually want to be your clients or buy your thing.It starts with having the right lead magnet thats strategically aligned to your paid offer. Sarah shares two of her own lead magnet mistakes so you can avoid them too. She also covers various methods for list building, including utilising your website, social media, collaborations, and paid advertising. Sarah wraps up with actionable tips to evaluate and improve your lead magnet, ensuring it attracts subscribers ready to engage with your content and services.Key TakeawaysStrategic Lead Magnets: How to ensure your lead magnet is strategically aligned with your paid offerings, providing a valuable but not exhaustive introduction to your services.Website Conversion Optimisation: Use opt-in forms strategically within blogs and across your website to capture leads effectively.Social Media Integration: Leverage social media to promote your lead magnet, using engaging content that resonates with your audience's pain points and desires.Collaborations: Join up with friends, colleagues and business besties to collaborate and benefit from sharing audiences. Paid Ads: Consider using paid ads for faster list growth when your budget allows.Thank you for tuning in! Don't miss next week's episode, where I'll share behind-the-scenes insights from a social media experiment revealing why many struggle to grow on platforms like Instagram and Facebook. If you found this episode helpful, please leave a review. And if you'd like my strategic support in helping you grow your business, let's chat. Your can book a discovery call here: https://www.sarahalmondbushell.com/Episode 018 Struggling with Email Content? Here's What to Write https://www.sarahalmondbushell.com/blog/018 Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessFacebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Send us a Text Message.Hi there! This is part 1 of a 2 part mini series on email marketing sparked by a question I asked my Beyond The Clinic Business Community on Facebook (https://www.facebook.com/groups/beyondtheclinicbusiness) back in July. I asked the group about their struggles with email marketing, and the response was insightful. Most found it challenging to know what to write in your newsletters. So, this week, I'm going to share with you exactly what to write.We'll cover the 3 types of emails you need to be sending to your list.Key Takeaways:Welcome Sequence:A welcome sequence is a series of emails, essential for making a strong first impression. They help build a connection and establishes you as an authority.Include your story, quirky facts, and establish yourself as a credible expert.Every email must have a link to click to coach your subscriber along a psychological journey towards becoming a buyer.Nurture Emails:Nurture emails, are your newsletters, and they need to be sent frequently to keep your brand top-of-mind. Long gone are the days of a 'monthly newsletter'.These emails need to be both relatable and specific. I explain how to do that with an example from one of my clients, who is an intuitive eating dietitian.Sales Campaign Emails:Sales emails have a structured approach and follow a specific format, I share these with you here. Final Thoughts: Reflect on your current email strategy. Are you emailing with purpose? Use the strategies we discussed to engage your subscribers effectively and move them closer to becoming loyal clients.Join me next week for part two, where we'll explore strategies to grow your email list and avoid common mistakes with lead magnets. Don't miss it!If you enjoyed this episode, please leave a review and share it with your colleagues. And if you want more personalised help, my diary is open for discovery calls at sarahalmondbushell.com. Let's grow your business together!Thanks for listening, and see you next week! Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessFacebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Send us a Text Message.Thank you for joining me today for this unscripted, behind-the-scenes episode of Beyond the Clinic. I'm your host, Sarah Almond Bushell, and today I want to share a significant decision I've made in my business. This episode is a bit off-the-cuff because I want to capture my thoughts while they're fresh. I'll be discussing why I've decided to close my Facebook group, which has over 6,000 members.Episode SummaryIn this episode, I delve into the journey of my Facebook group, "The Children's Nutritionist Community," which I started in 2019. Initially, the group grew rapidly and served as a supportive space for parents seeking nutrition advice for their children. However, in recent times, engagement has dwindled, and I've realised that maintaining the group is no longer aligned with my business goals or worth the effort. I discuss the reasons behind this decision, including changes in my business focus, the decline in group activity, and my desire to simplify and optimise my business operations.Key TakeawaysInitial Success and Growth: The Facebook group started strong, quickly attracting thousands of members. It served as a great platform for connecting with my audience, building trust, and practising live video sessions.Declining Engagement: Over the past year, engagement in the group has significantly decreased, with only a few posts per week from members. My own reduced activity, including fewer live sessions, contributed to this decline.Shifting Business Focus: My business has evolved, and I now primarily help parents with their children's fussy eating, rather than the broader topics initially covered in the group. Many new members seek advice on topics outside my current focus, such as weaning and food allergies.Simplifying Business Operations: Simplifying my business to focus on fewer, more impactful activities has become a priority. Maintaining the Facebook group no longer aligns with this goal, as it requires considerable effort without significant returns.Mental Health Considerations: Social media, particularly Facebook, impacts my mental health negatively. By moving my communities to a platform like Kajabi, I can offer support without the stress associated with social media.Testing Platforms: Running a test comparing engagement and sales between Facebook and Instagram revealed that Instagram is far more effective for my business. This confirmed my decision to close the Facebook group.Advice for Others: For those managing multiple platforms, my advice is to focus on one and master it before expanding. Ensure that any community you build is niche and clearly defined to avoid diluting your efforts. If you enjoyed this episode, please subscribe and leave a review. See you next time! Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessFacebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Send us a Text Message.Hello everyone! I'm Sarah Almond Bushell, and I am thrilled to welcome you to another episode of Beyond the Clinic. Today, we have a special guest, my friend and colleague, Ro Huntress. We'll be delving into Ro's inspiring journey from working in the NHS to becoming a leading expert in fertility nutrition and a successful entrepreneur.Episode Summary: In this episode, Ro Huntress shares her remarkable journey from starting as a dietitian in the NHS to becoming an entrepreneur and a respected authority in the field of fertility nutrition. Ro talks about the challenges she faced, the pivotal moments that defined her career, and the strategies she employed to build a successful business. We discuss her work with tech firms, her online platform, Fertility Dietitian UK, and the various ways she supports both clients and healthcare professionals. Ro also highlights the importance of niching down, market research, and passive income streams in achieving business success.Key Takeaways:Finding Your Passion: Ro emphasises the importance of pursuing what you love and how it can drive your career forward.The Power of Niching Down: Specialising in a specific area, such as fertility nutrition, can significantly enhance your credibility and business growth.Market Research: Understanding the needs of your audience and providing solutions to their problems is crucial for success.Building Multiple Income Streams: Ro discusses how she balances her work with tech firms, brands, and her online platform to create a diversified income.Leveraging Technology: Embracing tech can improve productivity and expand your business reach.The Value of Lifelong Learning: Continually seeking knowledge and skills is essential for personal and professional growth.Quick Fire Questions:Best part of your working day? - Ro loves having uninterrupted time to focus on her work during weekends.Why do you do what you do? - The immense satisfaction of helping people through their fertility journeys and working with innovative tech firms.Tech: Love it or hate it? - Ro is a huge advocate for tech and its potential to transform healthcare.How do you stay motivated? - Passion for her work and the exciting possibilities in the field of fertility nutrition.Advice for your former self? - Embrace the journey, learn from every step, and don't let limiting beliefs hold you back.Connect with Ro:Website: https://fertilitydietitian.co.uk/ Instagram: https://www.instagram.com/fertility.dietitian.uk/ Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessFacebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Send us a Text Message.Hello and welcome back to Beyond the Clinic! I'm your host, Sarah Almond Bushell, and I am really excited to chat with you today. Our guest is Brittyn Coleman, a fellow dietitian from the US, known as the Autism Dietitian. Brittyn and I share a passion for paediatric nutrition, especially in the realm of picky eating. Brittyn's journey is incredibly inspiring as she has pivoted through various business models before finding her niche in running a membership site. By the end of this episode, you will be absolutely inspired to consider new directions for your own practice. Let's dive in!Episode SummaryIn this episode, Brittyn Coleman shares her journey from starting in clinical practice to developing a successful membership site focused on nutrition for children with autism. She discusses the burnout she faced in different business models and how she ultimately created a sustainable and fulfilling career. Brittyn's story highlights the importance of listening to your audience and adapting your business to meet their needs.Key TakeawaysFinding Your Niche: Brittyn explains how she transitioned from general paediatric nutrition to specialising in picky eating and nutrition for children with autism, driven by personal experience with her autistic brother.Overcoming Burnout: She candidly shares her experiences with burnout from taking insurance, moving to a private pay model, and the intense demands of one-on-one client sessions.Building a Membership Site: Brittyn describes the evolution of her business into a membership site that now supports over 600 families, providing a community, live Q&As, and expert workshops.Importance of Community: The shift from a content-heavy library to a community-focused model significantly improved member retention and satisfaction.Flexibility and Family Life: Brittyn highlights how her business model now allows her more flexibility, reducing burnout and enabling her to spend more time with her family.Continuous Improvement: Through market research and feedback, Brittyn continuously refines her offerings to better meet the needs of her members, focusing on personalised roadmaps for different nutrition challenges.Connect with Brittyn Coleman:Website: autismdietitian.comInstagram: @autismdietitianThank you for tuning in to Beyond the Clinic. If you enjoyed this episode, please subscribe and leave a review. See you next time! Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessFacebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Send us a Text Message.Hello and welcome back to Beyond the Clinic! I'm your host, Sarah Almond Bushell, and today we have a truly inspiring guest. Joining me is Nichola Ludlam-Raine, a dietitian who has successfully transitioned into the world of brand partnerships and social media influencing. In this episode, Nick will share her journey, provide insights on working with brands, and discuss how to overcome the fear of putting yourself out there.Episode SummaryIn this episode, we dive deep into the world of freelancing and brand collaborations with Nichola Ludlam-Raine. Nick shares her experiences, from starting her career as a dietitian to becoming a prominent influencer. She discusses the challenges and triumphs she faced along the way, including dealing with criticism and building resilience. Nick also provides valuable advice for dietitians and other professionals looking to work with brands and enhance their online presence.Key TakeawaysJourney to Freelance Success: Nic recounts her journey from qualifying as a dietitian to working full-time in the NHS and eventually moving into freelance work. She emphasises the importance of perseverance and following your passion.Building Resilience: Nic shares personal stories of facing resistance and criticism, highlighting how these experiences made her stronger and more determined. Her advice is to learn from negative feedback and use it to improve.Working with Brands: Nic provides practical tips for dietitians looking to collaborate with brands. She stresses the importance of creating engaging content, understanding your worth, and negotiating fair compensation for your expertise.Navigating Social Media: The importance of a well-curated social media presence is discussed, with Nic advising on how to attract and engage followers. She also talks about the benefits of having a niche and being consistent with your content.The Value of a Support Network: Nic and I discuss the importance of having a network of like-minded individuals to bounce ideas off and offer support, particularly when working as a freelancer.Balancing Work and Life: Nic talks about achieving a balance between work and personal life, emphasising the flexibility that comes with freelance work and the importance of setting boundaries.Connect With Nichola Ludlam-Raine: Instagram: https://www.instagram.com/nicsnutrition/ and https://www.instagram.com/mummynutrition/Thank you for tuning in to Beyond the Clinic. If you enjoyed this episode, please subscribe and leave a review. See you next time! Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessFacebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Send us a Text Message.If you have ever fancied writing a book, you are going to love this episode! Today, we have a truly special guest who's not only a leader in the world of dietetics but has also built a thriving business that reaches far beyond one-on-one consultations. Kirsten Jackson, also known as the IBS Dietitian, shares her journey as an online entrepreneur with a focus on her new book, "Take Control of Your IBS," published by Bloomsbury Publishing. Episode SummaryIn this episode Kirsten shares her remarkable journey from starting her career to becoming an influential figure in the dietetics world. She provides insights into her alternative income streams, the process of writing and marketing her book, and the day-to-day operations of her successful business.Key TakeawaysKirsten's Journey: Kirsten's path from a newly qualified dietitian to a renowned expert in IBS, highlighting the importance of niching down and embracing online opportunities, especially during COVID-19.Book Writing Process: An inside look at Kirsten's experience with writing "Take Control of Your IBS," including initial challenges, the support from Bloomsbury Publishing, and the adjustments made to create a comprehensive and engaging book for readers.Business Growth: The evolution of Kirsten's business, from offering one-on-one consultations to developing group programs, eBooks, and online courses, along with SEO-driven advertising income.Marketing Strategies: Effective marketing techniques used for promoting her book and business, including the importance of building relationships with influencers and leveraging social media.Future Plans: Kirsten's vision for the future, which includes expanding her group programs, potentially venturing into the supplement or tech industry, and maintaining a balance between clinical practice and business growth.Practical Advice: Tips for aspiring authors and business owners, such as the value of detailed analytics, the importance of discipline and goal-setting, and the benefits of seeking mentorship or coaching.Connect with Kirsten Jackson:Instagram: The IBS DietitianWebsite: The Food Treatment Clinic (soon to be rebranded as IBS Dietitian)Book: Take Control of Your IBS (Affiliate link: Available on Amazon, Waterstones, and major bookstores Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessFacebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Send us a Text Message.Today, we're tackling a really important topic: mindset - and more specifically overcoming fear and building confidence so you can achieve the success you want in business. Episode SummaryAs health professionals, fear of judgment from colleagues, fear of change, self-doubt, limiting beliefs and a crushing lack of confidence can hold us back and hinder our success, so in this episode, I show you how to address and overcome fears. Key Takeaways:Acknowledge Your Fears: Recognising and understanding your fears is the first step to overcoming them.Overcome Fear of Judgment: Understand that fear of judgment often reflects personal insecurities and take action despite this fear.Tackle Fear of Change: Combat perfectionism and procrastination by prioritising difficult tasks and accepting that "done" is better than "perfect."Identify Limiting Beliefs: Recognise subconscious limiting beliefs and reframe them with positive, present-tense statements.Build Confidence through Action: Taking action, even imperfectly, helps build momentum and confidence, proving to yourself that you are capable. Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessFacebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Send us a Text Message.Hello and welcome back to *Beyond the Clinic* with me, Sarah Almond Bushell. Today, we're hitting a significant milestone as we explore the journey to achieving a six-figure income. So grab a cuppa, get comfy, and let's dive into the nuts and bolts of reaching that £100,000 mark.Episode SummaryIn this episode, I break down the path to earning £100,000, starting with the maths behind your sales goals and moving on to the essential strategies for success. I share my personal experience of doubling my NHS salary and transitioning to a thriving business. You'll learn about the importance of scalability, visibility, commitment, and a growth mindset.Key Takeaways:Breaking Down the Maths: Understanding your sales targets in tangible terms makes the £100,000 goal more achievable. Whether you're selling high-ticket items or low-cost products, breaking down the numbers helps set clear, manageable targets.Importance of Scalability: One-to-one consultations have a capacity limit. To hit higher income targets, consider adding courses and digital products to your offerings.Visibility is Key: Getting your business seen and known is crucial. Focus on becoming highly visible on one platform before expanding to others.Full Commitment: Achieving a six-figure income requires full dedication. Part-time efforts won't suffice; go all in and treat your business seriously.Mindset Matters: A growth mindset is vital. Embrace challenges, invest in growth, and stay resilient in the face of setbacks.Detailed Insights:Sales Breakdown: How to calculate the number of sales needed for different price points, making your income goals feel more tangible and less daunting.Scalability Strategies: Tips on adding scalable products to your business model, such as courses and digital products, to maximise your income potential.Developing a Sales System: Steps to create a system for generating consistent sales, including lead generation and conversion strategies.Commitment to Business: The importance of treating your business as a business entity and stepping into the CEO role.Mindset Shift: Embracing a growth mindset, viewing setbacks as opportunities, and building confidence through consistent, small steps outside your comfort zone.Visibility Tactics: Strategies to increase your business visibility, including social media presence, PR efforts, and networking.In Memoriam During this episode, I mention Michael Mosley, known for the 5:2 intermittent fasting diet. Sadly, he passed away after we recorded this episode. Our thoughts go out to his family at this difficult time.ConclusionThank you for tuning into this milestone Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessFacebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Send us a Text Message.In today's episode, we're diving into the fundamental steps you need to take as a health business owner in order to grow a successful business. This is important whether you're just starting out or whether you're looking to accelerate your current growth to make sure the key foundational steps are established well enough to successfully scale. I've also created a PDF called The Master Plan detailing the 22 key steps - and in the right order - that you can use for guidance after this episode. So, wherever you are in your business journey, this episode is a must-listen. Episode SummaryIn this episode, we explore the roadmap for growing a successful healthcare business. Starting with defining your vision and setting the foundation, we move through building your brand, tightening up your niche, conducting market research, designing your offer, and developing your marketing and sales strategies. This comprehensive guide is designed to help you take short cuts, avoid common mistakes, and achieve sustainable business growth.Key TakeawaysDefine Your Vision and Foundation: Understand why you're in business, who you want to help, and what your ultimate business goals are. Revisit these regularly to stay on track.Build Your Brand and Hone Your Niche: Create a strong brand identity and tighten your niche to attract the right clients.Market Research and Competitor Analysis: Conduct thorough market research to understand your ideal client's needs and analyse your competitors to find unique opportunities.Design Your Offer and Marketing Strategy: Develop a compelling offer that addresses your clients' needs and create a strategic marketing plan to promote it.Sales Strategy and Forward Plan: Plan how to present your offer and map out your sales strategy for the next 6-12 months to ensure consistent growth.  The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessFacebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Send us a Text Message.Hello and welcome to another episode of Beyond the Clinic! I'm your host, Sarah Almond Bushell. Today, we're diving into one of the most frequently asked questions I receive as a health business coach: "How much should you give away for free, and how much should you save for your paid clients?" We're going to unpack this topic using the concept of generosity marketing, exploring the stages of awareness, and providing you with actionable steps to implement this strategy in your health business. So, let's get started!Episode SummaryIn this episode, we explore the balance between free content and paid services in the health business industry. We introduce the concept of generosity marketing, which encourages giving away valuable advice to build trust and authority. The episode breaks down the five stages of awareness potential clients go through and discusses how to tailor your content to each stage. We also provide practical tips on how to strategically share your best content for free to grow your business.Key TakeawaysGenerosity Marketing: Sharing valuable content for free can build trust and authority, fostering a sense of reciprocity among potential clients.Stages of Awareness: Understanding the five stages (unaware, problem-aware, solution-aware, product-aware, and most aware) helps tailor your content to meet clients where they are.Strategic Content Sharing: Free content should be shared strategically to guide potential clients through their journey towards becoming paying customers.Importance of Interpretation and Implementation: Despite the abundance of information, clients struggle with personalisation and implementation, which is where your paid services add value.Action Steps: Categorise your content according to stages of awareness, engage in social listening, and create a free resource to attract potential clients.Chapter Markers and Timestamps.Actionable StepsContent Audit: List and categorise your existing and planned content according to the stages of awareness. Identify any gaps and ensure you're posting content in the right places.Social Listening: Spend time engaging with potential clients on social media to understand their common questions and concerns. This will help you build relationships and get noticed.Create a Free Resource: Choose an aspect of your expertise and create a free resource, such as a downloadable guide or video series, to offer through social media and your website in exchange for an email address.Join Me Next TimeI hope you enjoyed this episode! Join me next time when I'll take you through the exact steps or roadmap to growing a successful healthcare business. See you then, and bye for now! Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessFacebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Send us a Text Message.Is making money from recommending other peoples goods or services ethical? This is affiliate marketing—a topic often seen as a double-edged sword for healthcare professionals. Some even question whether it's legal!If you know me you'll know that I love alternative ways to earn money whilst helping people and so in this episode i'll show you how can you incorporate affiliate marketing into your practice without compromising your integrity? Key TakeawaysUnderstanding Affiliate Marketing: Learn what affiliate marketing is and how it can be a legitimate business model for healthcare professionals.Benefits for All: Discover the mutual benefits for clients, businesses, and yourself when done correctly.Maintaining Integrity: Emphasise the importance of sincerity and integrity when recommending products to ensure you're genuinely helping your clients.Legal Compliance: Familiarise yourself with the legalities, including the necessity of disclosure and the regulations set by the Advertising Standards Authority (ASA) and other relevant bodies.Starting Out: Practical steps to begin affiliate marketing, from identifying potential affiliate programmes to integrating affiliate links into your content.Ethical Considerations: How to avoid conflicts of interest and ensure your recommendations are based on sound knowledge and experience.Professional Standards: The importance of adhering to your professional body's standards and guidelines to remain compliant and trustworthy.Links referred to in this episode:The advertising standards authority (ASA) ad codes – written by the committee of advertising practice (CAP) https://www.asa.org.uk/codes-and-rulings/advertising-codes.htmlNutrition And Health Claims: Guidance To Compliance With Regulation (EC) 1924/2006 https://www.gov.uk/government/publications/nutrition-and-health-claims-guidance-to-compliance-with-regulation-ec-1924-2006-on-nutrition-and-health-claims-made-on-foodsJoin the ConversationGot questions about affiliate marketing or topics you'd like me to cover? Text the show - click the link at the top of the show notes!Subscribe & Share: Don't forget to subscribe to "Beyond the Clinic" and share this episode with your colleagues and friends who might find it helpful. Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessFacebook Group: https://www.facebook.com/groups/beyondtheclinicbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan