The Product Development Podcast

Welcome to Products of Music, a podcast sharing inside stories and expert insights on product innovation in music technology.In this episode host Adam Wakeling speaks with Rob Chapman, Founder of Chapman Guitars.Rob is an English musician, YouTube content creator, and the founder and co-owner of Chapman Guitars. He is is known for his popular instructional YouTube channel with over 725,000 subscribers and as demonstrator of guitar equipment for Andertons Music Co. He is a lead singer and a guitarist, previously playing for the blues/Americana band Clockwork Wolf & Co, and rock band Dorje.Watch this episode on YouTube: https://www.youtube.com/watch?v=OnC9tEEDjNQ To learn more about Chapman Guitars, visit: https://www.chapmanguitars.com/Rob's YouTube Channel: https://www.youtube.com/@RobChappersChapters:00:00 Preview01:07 Intro02:40 The birth of Chapman Guitars05:05 The power of customer collaboration 09:49 How to make a great guitar?10:41 Rob's skillset that helped boost the brand13:04 Rob's values and company values15:12 Steering the ship in difficult times19:57 The uniqueness of the guitar product market23:28 Finding 'vibe' in developing products25:12 The rise of relicing guitars26:54 Finally talking about the café28:36 Separating business and creative sides 33:10 The issue with YouTube product demos36:17 Agile approach to manufacturing location 42:53 Decision to release a boutique guitar amplifier6:10 Rob's final thoughts48:00 Outro

Welcome to Products of Music, a podcast sharing inside stories and expert insights on product innovation in music technology.In this episode:Host Adam Wakeling speaks with Daniel Steinhardt, Founder of GigRig, about his 20-year journey founding the company and building it to be one of the market leaders in the guitar pedal accessory market.GigRig: https://shop.thegigrig.com/That Pedal Show: https://www.youtube.com/thatpedalshowChapters:00:00 Preview01:24 Intro01:50 The idea for GigRig06:00 Tone struggles and in the studio08:00 The challenge of complex effects 11:00 Moving to the UK12:50 Dan shows very first product16:15 Common founder story?20:50 The slow burn of Youtube for promotion22:20 The niche of the niche of the niche 25:40 Dan's music and product passion28:00 The beauty of being agile31:25 Deciding to launch a new product34:25 Dan's advice for new founders40:30 What keeps Dan's drive 42:50 The 'magic' of musical connections45:00 Outro and final thoughts

Welcome to Products of Music, a podcast sharing Inside stories and expert insights on product innovation in music technology.In this episode host Adam Wakeling speaks with Tommy Stalknecht, co-founder and CEO of Single, the direct-to-fan platform for Shopify.Since its inception in 2018, Single has transformed the way artists engage with their audiences by empowering them to sell music, merch, video and memberships directly to fans. Under Tommy's leadership, Single has facilitated the sale of over 5 million digital albums, reported 16 million albums to Billboard, and hosted livestream events for millions of viewers worldwide.To learn more about Single, visit: https://www.single.xyzChapters:00:00 Preview00:45 Intro01:07 Tommy's LinkedIn post02:14 Single's origin story10:52 The MVP of Single13:00 Validating the MVP14:53 Analytics feature development16:38 Live-streaming integration20:00 Single's org structure21:08 Being a hands-on founder22:26 NFT feature introduction26:42 Are NFTs dead?28:42 Patreon competitor31:40 Tommy's product vision33:30 Single's approach to product development35:46 How Tommy prioritises37:58 Tommy's lessons for new founders42:30 Getting close to customers43:40 Outro

Aakash Gupta writes the Product Growth newsletter for over 140,000 subscribers and hosts the Product Growth podcast, where he helps product managers, product leaders and aspiring product managers.In today's episode:Aakash's journey to newsletter successThe 7 steps to follow to become an AI Product ManagerAakash's tips on growing your network and audience—Aakash's contact info:• LinkedIn: https://www.linkedin.com/in/aagupta• Product Growth Newsletter on Substack• Product Growth Podcast on YouTube —Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling• YouTube: https://www.youtube.com/@TheProductDevelopmentPodcastIn this episode, we cover: (00:00) Preview(00:49) Intro(02:01) The growth of Product Growth (07:32) Step 1: Shape your content diet(12:55) Step 2: Take relevant courses (20:25) Step 3: Gain hands-on experience (23:46) Step 4: Structure your portfolio(26:25) Step 5: Network (36:38) Step 6: Snag interviews(41:14 ) Step 7: Ace the homework and interview (50:52) Final thoughts  Useful links from the episode:AI for Everyone by Andrew NgJeff Su's YouTube channelDwarkesh Patel's PodcastSVPino on YouTubeFollow the podcast on Twitter: @proddevpodcastGet in touch with the host, Adam Wakeling, on Twitter: @adamjwakeling and LinkedIn: @adam-wakeling

Phil Hornby is a passionate product leadership coach. Helping product leaders to think clearly, make strong decisions, and take powerful action that drives high-impact outcomes. In today's episode:The 'how' and 'who' of product decision makingKey principles in product decision making—Phils's contact info:• LinkedIn: https://uk.linkedin.com/in/philhornby• Talking Roadmaps Podcast on YouTube• It Depends book: https://www.forproductpeople.com/content/books/it-depends—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling• YouTube: https://www.youtube.com/@TheProductDevelopmentPodcastIn this episode, we cover: (00:00) Preview(00:55) Intro(01:55) Why the book? (04:13) Where to start with product decision making?(07:05) How to decide and who decides? (11:51) Product leadership decision foundations (16:44) Getting to, making and implementing(18:33) Resolving dysfunctional teams (24:54) The importance of conflict(28:42) Decision conviction (33:09) Prioritisation frameworks (37:13) A few extra decision principles(41:00) The number seven (42:40) Final thoughts Follow the podcast on Twitter: @proddevpodcastGet in touch with the host, Adam Wakeling, on Twitter: @adamjwakeling and LinkedIn: @adam-wakeling

Amy Mitchell is Principal Product Manager at Dell Technologies and author of Product Management IRL newsletter on substack.In today's episode:The seven superpowers of great product managers (that they don't say on job descriptions)Tactics to grow these superpowers—Amy's contact info:• LinkedIn: https://www.linkedin.com/in/amycmitchell• Substack: https://amycmitchell.substack.com/—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/• YouTube: https://www.youtube.com/@TheProductDevelopmentPodcastIn this episode, we cover: (00:00) Preview(00:49) Intro(02:20) Overview of the seven superpowers(04:00) Empathy(11:20) Communication skills(19:36) Resilience(24:29) Discernment(30:49) Prioritisation by value(40:35) Patience(48:00) Blending skills (50:56) Future of product management(56:40) Final thoughtsFollow the podcast on Twitter: @proddevpodcastGet in touch with the host, Adam Wakeling, on Twitter: @adamjwakeling

Christoph Steinlehner is a Product Management coach who helps product managers and leaders that are feeling stuck in their work caught and struggling to facilitate between different perspectives in a business.In today's episode:The challenges of effective business-product communicationHow visual mapping can help improve communicationThe MAPPER method walkthough—Christoph's contact info:• LinkedIn: https://www.linkedin.com/in/csteinlehner• Website: https://csteinlehner.com/•  Substack contributor: https://mapperclub.substack.com/—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/• YouTube: https://www.youtube.com/@TheProductDevelopmentPodcastIn this episode, we cover: (00:00) Preview(00:54) Intro(02:01) Main challenges in effective communication(03:40) X-department perspectives in communication(05:20) The bigger picture(08:28) What is visual mapping?(11:48) Differences in types of visual maps(16:18) Walkthough of MAPPER method(25:20) Reflection part of MAPPER(26:03) Similarity to Event Storming (27:53) Challenges in implementing MAPPER(33:21) Resistance to new frameworks(34:50) Leveraging AI with the MAPPER method (39:04) OutroFollow the podcast on Twitter: @proddevpodcastGet in touch with the host, Adam Wakeling, on Twitter: @adamjwakeling

Mo Hallaba is CEO of datawisp.io, an AI-based analytics tool to help non-technical teams understand their product and users better. He was previously working in financial services and the e-sports industry. In today's episode:The challenges of data-informed decision makingHow AI can help solve some of these challengesThe limitations of AI—Mo and Datawisp's contact info:• Twitter/X: https://www.x.com/electronicmo• Website: https://www.datawisp.io—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/• YouTube: https://www.youtube.com/@TheProductDevelopmentPodcastIn this episode, we cover: 00:00 Preview01:23 Intro02:25 Mo's background04:04 How e-sports teams use data05:55 Challenges with using product data08:31 AI removing technical barriers09:49 Culture of caring about data11:58 Scooter app example in datawisp13:35 Exploration of data14:30 Correlation vs causation15:47 Limitations of AI in creativity19:42 Getting buy-in for change 22:19 AI data solutions26:01 Gen AI blended with product data29:54 Difference perspectives on UX32:55 The more data the better 36:50 Transparency of data and insight logic37:51 Usefulness of having technical knowledge39:30 Final thoughts41:12 OutroFollow the podcast on Twitter: @proddevpodcastGet in touch with the host, Adam Wakeling, on Twitter: @adamjwakeling

Jonny Kaldor is CEO and Founder of Pugpig, a web and app developer for publishers. He was previously CTO at News UK.In today's episode:• A brief history of digital publishing• The current state of the digital publishing market• Successful tactics and tech that publishers should employ —Jonny's and PugPig's contact info:• LinkedIn: https://www.linkedin.com/in/jkaldor • Website: https://www.pugpig.com Report mentioned in episode: https://www.pugpig.com/the-media-collective-on-retention-economics/—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/• YouTube: https://www.youtube.com/@TheProductDevelopmentPodcastIn this episode:00:00 Preview00:56 Introduction02:00 From print to digital03:17 Types of publishing04:00 How things have changed in publishing08:00 News Media as first movers13:00 Products for consumer magazines16:28 Utility as a tool for consumer magazines17:52 Creating daily and weekly user habits24:00 Digital editions and 'finishability'27:38 Print vs Digital UX28:40 Audience profile of mobile apps32:56 What makes a great digital publishing platform34:00 Publishing apps versus the 'big' apps36:00 Use of audio40:00 Repurposing content41:00 The need for publishers to invest in editorial43:35 Insights on gating tactics52:10 The importance of the Friends Zone54:26 Jonny's takeawaysFollow the podcast on Twitter: @proddevpodcastGet in touch with the host, Adam Wakeling, on Twitter: @adamjwakeling

Henry Latham is Founder of Break Free. He is a 2x bootstrapper and has coached over 280+ people through his Prod MBA.In today's episode:• Henry's product journey• A deep dive into his manifesto for senior product people tired of the corporate grind.• How to launch a micro-business—Henry's contact info:• LinkedIn: https://www.linkedin.com/in/henrylatham/—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/• YouTube: https://www.youtube.com/@TheProductDevelopmentPodcast—In this episode, we cover:(00:00) Preview(00:51) Intro(01:28) Henry's background(03:00) Moving on from Prod MBA(06:56) Theory versus practice(08:07) The current state of product leadership(14:10) Unmet expectations in product roles(16:48) Promotions mean more stress and less fulfilment(20:38) Stress in product roles(25:17) Lack of passion(27:13) Who should start a micro business(30:03) How to improve your product skills(34:00) Fundamentals in launching a product(37:50) Finding the root problems(41:40) The importance of product positioning(43:56) How to start a business(47:35) The will required(50:30) Key takeaways(51:50) OutroFollow the podcast on Twitter: @proddevpodcastGet in touch with the host, Adam Wakeling, on Twitter: @adamjwakeling

Varun Ghatge is Head of Product at the BBC, with a focus on cross-product personalisation and recommendation for all BBC brands.In today's episode:• Varun's journey into Product• Key elements of building personalised product experiences• The challenges in implementing recommendation features—Varun's contact info:• LinkedIn: https://www.linkedin.com/in/varun-ghatge/—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/• YouTube: https://www.youtube.com/@TheProductDevelopmentPodcast—In this episode, we cover:(00:00) Preview(01:00) Introduction(01:37) Varun's journey into Product Management(02:38) Definitions of personalisation(04:10) Key elements in recommendation models for PMs.(07:40) Avoiding negatively impacting your metrics(09:46) How to improve your product sense(13:10) Best practices for personalisation in products(23:40) Where to start in building recommendation features(31:24) How to best use your data(32:59) Challenges of maintaining data and algorithms (37:44) Unintended impacts in personalisation features(39:22) Building vs buying(41:38) Key takeawaysFollow the podcast on Twitter: @proddevpodcastGet in touch with the host, Adam Wakeling, on Twitter: @adamjwakeling

Dan Olsen is the author of the Amazon Bestseller 'The Lean Product Playbook', and host of the Lean Product Meetup. He is also a Product Management Trainer and Speaker, helping executives build great products and strong product teamsIn today's episode:• Dan's journey into Product• A step-by-step guide to find Product Market Fit • What new tools are helping with Product Management in 2024—Dan's contact and company info:• LinkedIn: https://www.linkedin.com/in/danolsen98/• Twitter: https://twitter.com/danolsen• Website: https://www.dan-olsen.com—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/• YouTube: https://www.youtube.com/@TheProductDevelopmentPodcast—In this episode, we cover:(00:00) Preview(01:57) Introduction(02:38) Dan's background(05:04) The story behind writing The Lean Product Playbook(07:46) General overview of the Product Market Fit Pyramid(10:58) Target Customer layer(16:13) Underserved Needs layer(25:46) The Value Prop layer(33:26) Feature Set and UX layers(35:31) Different types of MVPs(39:20) What's different in 2024(44:44) OutroFollow the podcast on Twitter: @proddevpodcastGet in touch with the host, Adam Wakeling, on Twitter: @adamjwakeling

Carlos Gonzalez de Villaumbrosia is Founder and CEO of Product School, and an entrepreneur with over 15 years of experience building global companies and digital products.He founded Product School in 2014, which is the global leader in product training with a community of over two million members. All of its instructors are real-world Product Leaders working at top Silicon Valley companies including Google, Meta, Netflix, Airbnb, Uber, and Amazon.In today's episode:• How Product Management has changed in 2024• Impact of AI in product development• How to navigate the current product job market—Carlos's contact and company info:• LinkedIn: https://www.linkedin.com/in/villaumbrosia/• Website: https://www.productschool.com/—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/—In this episode:(00:00) Coming up(01:40) Introduction(02:21) Carlos's background(04:14) Pull to Product Management(06:12) How PM tools have changed(08:12) First steps into Product Management(09:22) The current job market challenges(12:28) The Product career ladder(15:22) How the PM role has now changed(19:22) Building a great product in 2024(23:28) The rise of generative AI(25:44) First steps in implementing AI Product strategies  (30:00) Importance of AI technical knowledge for PMs(32:50) Risks of AI(37:33) Final thoughts(38:35) OutroFollow the podcast on Twitter: @proddevpodcastGet in touch with the host, Adam Wakeling, on Twitter: @adamjwakeling

Itamar Gilad is author of Evidence-Guided, which outlines a new product development meta framework called GIST. Itamar is also a speaker and a coach, previously working at Microsoft and Google. During his time at the latter, he came up with the idea for the tabbed inbox, which is now a core feature of the email product.In today's episode:• The risk of opinion-based development (Google +)• A run through of Itamar's new GIST Evidence-Guided framework• How to become evidence-guided in your company—Itamar's contact and company info:• LinkedIn: https://www.linkedin.com/in/itamargilad/• Twitter: https://twitter.com/ItamarGilad• Website: https://itamargilad.com/—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/—In this episode, we cover:(00:00) Preview(00:45) Introduction(02:40) The story of Google+ and why it failed(05:23) The story of Gmail tabbed inboxes and why it succeeded(08:40) Tabbed Inbox timeline(09:58) GIST introduction(11:44) How long it took to create GIST(12:59) Difference between data- and evidence-guided(14:11) Goals in GIST(17:10) The challenge of the right Northstar metric  (19:30) Why Meta/Facebook's Northstar is not ideal(21:16) Ideas in GIST (23:10) Collaboration in ideas (25:00) ICE for prioritization/evaluation (27:25) Impact in ICE explored(29:30) How to calculate confidence in ICE(33:36) The right level of confidence (35:35) Tabbed inbox research and analysis(40:32) Example steps/AFTER framework (43:12) PMs stuck in execution/feature factories  (47:32) Empowering others in Product Discovery(51:02) Tracking Tasks to Goals (52:52) How to integrate GIST into your business (57:44) OutroFollow the podcast on Twitter: @proddevpodcastGet in touch with the host, Adam Wakeling, on Twitter: @adamjwakeling

Krish Ramineni is Co-Founder of Fireflies.ai, which helps teams transcribe, summarize, search and analyze voice conversations. He previously worked at Microsoft and has been featured within Forbes 30 Under 30. He is also passionate about Product-Led Growth.In today's episode:• Fundamentals of Product-Led Growth (PLG)• How Fireflies.ai scaled with PLG• How to implement PLG into a business—Krish's contact and company info:• Instagram: https://www.instagram.com/krishramineni• LinkedIn: https://www.linkedin.com/in/krishramineni/• Twitter: https://twitter.com/krishramineni/• Fireflies.ai: https://fireflies.ai—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/—In this episode, we cover:(00:00) Introduction(00:47) Krish's background(04:18) What is Product-Led Growth (PLG)?(07:47) B2B vs B2C in PLG(13:28) Acquisition, Retention and Monetization(17:25) Aha moments and customer empathy(19:55) Challenges implementing PLG(23:30) How Fireflies.ai approaches PLG(25:53) First version of Fireflies.ai(28:53) How AI product SMEs can compete with Google and Microsoft?(32:48) Frameworks that Fireflies.ai leverages(35:26) Where to start with PLG implementation(38:09) Product-Led Sales(39:30) PLG to PLS funnel(40:46) OutroFollow the podcast on Twitter: @proddevpodcastGet in touch with the host, Adam Wakeling, on Twitter: @adamjwakeling

Bijan Shahrokhi is Creator of PM Exercises and Product Monkey AI. He is a product management executive with 10+ years of experience in building disruptive technologies. He was previously Head of Product at O(1)Labs, working on Mina Protocol, the world's lightest blockchain, an L1 project.In today's episode:• The key pillars of productivity• How to be more productive in our lives (for PMs and everybody)• Emerging productivity tools—Bijan's contact and company info:• Twitter: https://twitter.com/bijan_sha• Product Monkey AI: https://productmonkey.ai/• PM Exercises: https://www.productmanagementexercises.com/—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/—In this episode, we cover:(00:00) Introduction(02:32) Bijan's view of productivity as a concept(04:18) Where to start with being more productive(09:53) The next steps(12:34) Discussion around prioritisation(17:50) Differentiation between team and individual productivity(19:22) Tactics and The 5AM Club(25:18) Using mini milestones(26:30) Importance of exercise(30:50) Tactics around improving knowledge(31:46) Using generative AI for productivity(34:02) Bijan's story in founding PM Exercises and Product Monkey AI(40:54) The tension between productivity and redundancy(43:48) Privacy and security around AI(48:28) Emerging productivity tools(50:48) Final thoughts from Bijan(52:03) OutroFollow the podcast on Twitter: @proddevpodcastGet in touch with the host, Adam Wakeling, on Twitter: @adamjwakeling

Jonathan Courtois is a Senior Principal Engineer at Sky (UK), leading the development in C++/Qt of the immersive UI experience of Entertainment OS, the operating system powering Sky Glass and Sky Stream.In today's episode:• What makes a great Product and Engineering relationship through the lens of a Senior Principal Engineer• How Sky how approaches product feature development• The future of TV and streaming experiences—Jonathan's contact info:• LinkedIn: https://www.linkedin.com/in/jonathan-courtois-8a9ab98/—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/—In this episode, we cover:(00:00) Introduction(01:33) What the Senior Principal Engineer does at Sky and Jonathan's professional journey(05:55) Having a strong alignment with business direction(06:54) The Engineering and Product relationship(09:38) How Squads and Crew function at Sky(11:07) Some tactics on product-engineering alignment(13:04) Advice to Product Managers(14:36) Typical product feature development approach at Sky(20:11) Trimming MVPs(24:00) Accessibility within product development(24:52) The future of TV and streaming experiences(32:32) The power of generative AI (34:30) Social Media (36:22) The end of traditional TV?(37:46) Where the ad money goes and impact of individual content creators(41:39) What emerging tech Jonathan is most excited by (43:51) OutroFollow the podcast on Twitter: @proddevpodcastGet in touch with the host, Adam Wakeling, on Twitter: @adamjwakeling

Rafal Maciag is Founder and CEO of ModelingEvolution, which helps businesses and organisations implement effective, high-quality software solutions. The company's Modellution product provides a collaboration platform for Event Storming and Event Modeling.In today's episode:• The foundational concept of Event Storming and how it serves as a catalyst for collaborative transformation• How to integrate Event Storming and Event Modeling concepts into a business• Rafal's story of founding a company and lessons learned—Rafal's contact info:• LinkedIn: https://www.linkedin.com/in/rafalmaciag/• ModelingEvolution: https://www.modelingevolution.com/—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/—In this episode, we cover:(00:00) Introduction(00:56) Putting everyone on the same page(02:32) What is Event Storming?(08:40) Examples of 'events'(12:39) Enabling Customer Journey Mapping(16:00) How often to conduct Event Storming(23:48) 'Movies' in Event Storming(26:17) Who organises everything?(28:10) Challenges of implementation of Event Storming(29:54) How organisations are working with ModelingEvolution(31:24) What Rafal has learned from founding a company(33:37) Building the right things(36:14) Final thoughts from Rafal(38:00) OutroFollow the podcast on Twitter: @proddevpodcastGet in touch with the host, Adam Wakeling, on Twitter: @adamjwakeling

Gabrielle Hayes is a Product and Agile Coach. She is co-founder and instructor at Product x Agile, which brings expertise to product teams in the form of human-centred, on-demand, self-paced courses.She is also passionate about all things Product Discovery, which is the main topic of today's episode.In today's episode:• The fundamentals of successful Product Discovery• How Product Discovery fits in the Product Development Lifecycle (PDLC)• How to influence change in an organisation for better product discovery outcomes—Gabrielle's contact info:• LinkedIn: https://www.linkedin.com/in/gabrielleahayes/• Product x Agile: https://www.productxagile.com/• Product x Agile on LinkedIn: https://www.linkedin.com/company/product-x-agile/—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/—In this episode, we cover:(00:00) Podcast Introduction(00:46) What is Product Discovery?(01:28) Iterative approach to Product Discovery(02:44) Kano analysis model(04:09) Where to start with Product Discovery(06:04) Having a dynamic product team(08:40) Framework for discovery efforts(11:20) Impact of Customer Success teams(12:55) Reaching non-owned audiences(15:40) What questions to ask your customers(19:21) Deeper empathy with customers and users(22:10) What to do after the MVP launch(23:30) What to document in discovery(26:15) How to approach feature prioritisation(29:00) The role of innovation within Product Discovery (32:20) Utilising AI for Product Discovery(35:15) Pressure of being in a 'feature factory'(38:04) Influencing leadership to enable more Product Discovery efforts(40:43) About Product x Agile(42:44) OutroFollow the podcast on Twitter: @proddevpodcastGet in touch with the host, Adam Wakeling, on Twitter: @adamjwakeling

Alina Verbenchuk is Senior Product Manager @ HypeAuditor and was previously Product Manager @ Creator Tools at YouTube and Program Lead at Google. She is also Founder of Verbetcetera, which looks to help empower tech careers through mentorship and consulting for people from various backgrounds. In today's episode:• Exploring how technical skills enhance a PM's ability to work effectively with engineers.• Alina's personal journey of realizing the importance of technical skills in her role as a PM.• Discussing other crucial areas, such as generative AI and agents, in the evolving product development landscape.—Alina's contact info:• LinkedIn: https://www.linkedin.com/in/alinaverbenchuk/• YouTube: https://www.youtube.com/@alinaverbenchuk683• Verbetcetera: https://verbetcetera.com/—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/—In this episode, we cover:(00:00) Introduction(00:53) Reading Alina's Linkedin post(02:06) Difference between a PM and a Technical PM(04:18) Advantages in more complex products(05:22) Computer Science prerequisite in Google PM interviews(06:54) Importance of communication(07:51) Engineering's respect for having technical skills(10:04) The moment of technical realization(12:30) The start of the technical journey(15:17) Starting with SQL(16:07) Key technical PM areas to learn (18:00) Rise of generative AI and agents(19:27) Verbetcetera(20:45) Thinking about a problem with technical skills(22:47) Difference between Google and smaller companies(26:18) Approaches and time to spend on different goals(28:26) Turning theory into practice(29:45) Favorite parts of technical development(31:18) OutroFollow the podcast on Twitter: @proddevpodcastGet in touch with the host, Adam Wakeling, on Twitter: @adamjwakeling

Gisela Rossi is a technology leader, public speaker and mentor, and currently working as Engineering Manager at HSBC. She was previously Engineering Manager at Pollen, WISE YP Board Member and a Software Engineer at Facebook, among other roles.In today's episode:• What a great Engineering Management and Product Management relationship looks like• Building trust in a development team• How to successfully launch and iterate on a Minimum Viable Product (MVP)—Gisela's contact info:• LinkedIn: https://www.linkedin.com/in/giselacrossi• Twitter: https://twitter.com/gise_rossi• Blog: https://giselarossi.co.uk/—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/—In this episode, we cover:(00:00) Podcast Introduction(00:39) What will be covered in today's episode(01:09) Engineering Manager and Product Manager relationship(05:04) Importance of trust in a team (11:44) Tactics on improving alignment (14:05) What is an MVP?(16:23) Trimming an MVP(21:56) Who defines success of an MVP?(25:00) Building MVPs in challenging financial conditions(33:11) The value of OKRs (33:33) Common mistakes in MVP builds(38:44) Experience working as a mentor (42:29) Outro Follow the podcast on Twitter: @proddevpodcastGet in touch with the host, Adam Wakeling, on Twitter: @adamjwakeling

Chris Clinton is co-founder of Naq Cyber, and was previously a Cyber Security Consultant and Engineer, working with NATO and a number of defence organisations.In today's episode:• What is cyber security and how to protect your business• Fundamentals in preventing cyber attacks• How Naq Cyber went from idea to product market fit—Chris's contact info:• LinkedIn: https://www.linkedin.com/in/chrismclinton/Naq Cyber: • https://www.naqcyber.com/—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/—In this episode, we cover:(00:00) Podcast Introduction(00:42) Definition of cyber security(04:09) The biggest risk in cyber security(06:55) First steps in implementing a cyber security strategy(09:11) Risk assessment steps(13:00) Approach to protecting passwords(17:20) Using personal devices for work(18:22) The business of IT certifications(23:12) Lessons from growing Naq Cyber from ideation (28:22) Naq Cyber MVP(33:33) Tracking competitor features and solving problems(38:34) Manual first, automation second (41:48) Future of cyber securityFollow the podcast on Twitter: @proddevpodcastGet in touch with the host, Adam Wakeling, on Twitter: @adamjwakeling

Michael Migliore is a Lifetime Value (LTV) expert and was Head of Customer Value at News UK, CMO of The Modular Analytics Company (TMAC) and has worked with a number of other organisations on their LTV and growth strategies.In today's episode:• How Marketing and Product teams can work better together• Fundamentals of an LTV strategy in B2B products• How to approach pricing of a B2B product• Ways to reduce churn and where it is positioned in LTV strategies—Michael's contact info:• LinkedIn: https://www.linkedin.com/in/michael-migliore-75966636/—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/—In this episode, we cover:(00:00) Podcast Introduction(01:34) Definition of a great product (02:44) The Product and Marketing relationship(07:04) Lifetime Value framework(11:00) How to approach a SWOT analysis(16:04) Pricing and price sensitive (18:20) LTV timeframes - what is a lifetime?(20:12) The dark art of pricing(23:10) The right discounting approach(27:37) Additional pricing tactics(30:54) Marketing input into product feature development(35:00) Marketing and product 'buddies' in a company(35:50) Churn and LTV (39:30) Execution tactics in tackling churn(43:13) What metrics to track in LTV (47:00) Application of AI in LTV(48:45) Creative pursuits outside workFollow the podcast on Twitter: @proddevpodcastGet in touch with the host, Adam Wakeling, on Twitter: @adamjwakeling

Tom Merryfield is the Founder of Thoughtful Marketing, helping organisations with their SEO, Google Ads and website improvement requirements. Prior to founding Thoughtful Marketing, he was Senior Marketing Manager at Pure World Energy, Marketing Manager (EMEA & APAC) at Precor and Product Manager at Koch Media. In today's episode:• How SEO strategies differ for different types of organisations• The key elements of a great SEO strategy• Common mistakes in SEO• The possible impact of AI on SEO—Where to find Tom Merryfield• LinkedIn: https://www.linkedin.com/in/tmerryfield/—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/—In this episode, we cover:(00:00) Podcast Introduction(01:06) Why Tom works in SEO(02:20) Types of clients Tom works with(03:30) First steps in creating an SEO strategy(04:40) The SEO audit(08:04) Ranking for high volume keywords(10:27) The challenge for smaller companies(11:22) The importance of trust in SEO(12:50) Company name changes and domain authority(15:02) On-page SEO approaches(19:50) AI and Chat GPT impact on SEO(22:07) SEO changes in 2023(23:38) Ranking for non-branded keywords(28:44) Root domains vs subdomains(29:45) Mistakes people make in SEO(33:44) Engaging with SEO agencies and finding partnerships—Other Links:• Website: https://www.thoughtfulmarketing.co.uk/• ChatGPT: https://openai.com/Follow the podcast on Twitter: @proddevpodcastGet in touch with the host, Adam Wakeling, on Twitter: @adamjwakeling

Welcome to the The Product Development Podcast, giving you the full story on what makes a great product, with 1-1 conversations from leading Product, Marketing, Sales, Engineering and Leadership professionals.(0:00) Introduction to the Podcast(0:31) Topics Follow the podcast on Twitter: @proddevpodcastGet in touch with the host, Adam Wakeling, on Twitter: @adamjwakeling