Women With Balls...In the Air with Casey DeStefano

Today we talk about my 3 point strategy on how to wage a war on fear. * Know thy enemy and its secret weapon, the dreaded comfort zone. * Know thyself and your secret weapon, your passion. * Attack your fear with self discipline. We talk about: The 3 Zone Theory: Comfort Zone, Learning Zone and High Anxiety Zone. How the word "No" builds character. How Failure is a good thing. Not caring about what others think. How to slide outside your comfort zone, not jump. If you haven’t already done so, check out this podcast episode on "How to Face Your Fears," and receive compassionate advice and actionable tips on how to make your business grow!  

Clients are essential to the endurance of any business. The more clients you have, the better it is for business. Right? Not always. That may work if you lived in a perfect world, but in reality, you will come across some clients that are just tough to deal with and not a good fit for you or your business. When businesses choose the right clients, their organizations become productive, efficient, and focused. And they also end up treating clients like partners, which only serves to boost each other’s businesses even more. On today's podcast, we discuss how to qualify your next client. We discussed: 1) How understanding your own criteria first is important 2) Asking the right questions can make all the difference 3) Trusting your instincts If you haven’t already, check out this podcast episode where we give you actionable advice on how to qualify your clients so that you can really enjoy your business.

Today we speak with Arianna Taboada who is a maternal health consultant who works with experienced entrepreneurs who are becoming first-time mothers, helping them customize their maternity leave plan and return to work. She is deeply committed to providing on-going, multi-faceted support that meets the professional, physical, mental, social, and emotional needs of entrepreneurs as they baby-proof their business and navigate new motherhood. We discussed: 1) The top 3 tips for baby-proofing your business while you are newly pregnant or planning on starting a family 2)The best ways for you to build [business and personal] support networks when you find out you are pregnant 3) What every pregnant entrepreneur should know about how having a baby will affect their business If you haven’t already, check out this podcast episode where we give you actionable advice on how to navigate the biggest transition of your life.

Rosanna Imbriano, owner of R.I. Consulting of Cedar Grove, New Jersey, is a marketing strategist and consultant who empowers her clients to grow their businesses through nontraditional marketing methods. In addition to her consultancy, she speaks to companies and nonprofits about strategic marketing campaigns and the benefits of growing their businesses through developing these strategic alliances. She is a marketing visionary and has worked in strategic marketing and public relations ever since she opened her own health spa at the start of her career in her 20′s. I brought Rosanna on the show today, not only because of her great body of work but because of the assistance she gives other women in business. Rosanna is the State President of the most powerful long-standing woman's organization in New Jersey…New Jersey Association of Women Business Owners. Rosanna is a team player who is rocking it with her leadership, innovation and just plain getting back to basics attitude. Please take in the value as I discuss with Rosanna, motherhood, making it big, and her passion in leading women to better their business- self. We discussed: The meaning behind relationships, referrals and revenue Not being so hard on yourself The importance of having a strong support system What it's like to be the President of a large organization If you haven’t already, check out this podcast episode where we give you actionable advice on how to become the President of your organization.

You’ve attended a networking event. Now what? You have a purse full of business cards and no clue what to do with them. Business cards have no value if you don’t use them, so let’s learn from a 22-year-old millennial wiz kid who schooled this mama on how to maximize the initial interaction we had on the first meet up. A networking event is just the starting point for starting a new professional relationship — your follow-up is the key to making it real. And since the ball starts rolling as soon as you meet, it's best to start at step 1 within 24 hours. Check out how a 22-year-old taught me a thing or two about the art of the follow-up.   I talked about: Sending a quick email Valuing someone's time Reciprocity - Give first expect nothing in return Timing is everything If you haven’t already, check out this podcast episode where we give you action advice on how to follow-up after a networking event.  

Hello my sisters. Here we are again talking about issues that are important to make your business and or career a great success. Today I'm speaking with Carol Cox. Based on her 15 years of business, marketing, and presentation experience, Carol created SpeakingYourBrand.com to help purpose-driven women entrepreneurs and leaders excavate their stories, define their core message, and create a breakthrough brand and signature talk that grows their business and their influence. Carol is oozing with great tips on how to get you ready for your next big speech. Check out how Carol helped me get my feet on the ground and take my biz to a whole other level! We discussed: How to create a message that will best resonate with the audiences you want to reach How to improve your presentation to make it more persuasive and engaging How to get the most out of every speaking engagement If you haven’t already, check out this podcast episode where we give you action advice on how to learn to create a powerful brand through public speaking.

Caroline Greene is a recovering lawyer, chronic overachiever and passionate truth-teller who loves helping women build whole lives that truly matter to them. Before she became a life and business coach, she was a stay-at-home mom of my two beautiful girls. And before that, she was a big-law litigator and former prosecutor. Needless to say, as a graduate of Yale University and the University of Virginia School of Law, she meant it when she said," I know what it feels like to get stuck into someone else’s definition of success." Most of her life was spent doing the next “right” thing. But then she hit a point when “right” wasn’t enough anymore. Caroline wanted more. Not more money or more fame or more prestige. But that intangible more. More joy. More laughter. More connection. More meaning. And She's been working on building a life that truly matters to her ever since. Today's show we will learn how to keep going, keep learning and keep facing our fears with humility, compassion, and curiosity. On this podcast, we are going to redefine success in the way that’s right for us. We discussed: Having a "Top Card" priority and serving it well Disconnecting from external sources of success and reaching from within Sell first then build Outsourcing at home If you haven’t already, check out this podcast episode where we give you action advice on how to learn to have a healthy mindset around success!

In today's podcast, financial expert Hilary Hendershott equips parents to teach their children how to win with money. Starting with the basics such as vocabulary, mind set, working, spending, saving, then moving into more challenging issues like avoiding student loan debt, and paying cash for college.   What we covered: What is a healthy dialogue to have with children when you don't want to buy them something in the toy store? How your 7-year old can learn about money Student loan debt, and how to avoid it If you haven’t already, check out this podcast episode where we give you action advice on how to learn to have a healthy mindset around money!

What Does S.M.A.R.T.E.R. really mean? SMARTER is an acronym that you can use to guide your goal setting.To make sure your goals are clear and reachable, each one should be: * Specific * Meaningful * Achievable * Relevant * Time bound * Evaluated * Reviewed Perhaps you've always dreamed of traveling around the world, but it's never happened. Maybe you tell yourself it's because you don't have the time or the money, and you'll think about it next year. Try setting SMARTER goals to help make your travel plans specific, measurable, achievable, relevant, and time bound. You might find that the real reason you haven't traveled is because your plans have been too vague or unrealistic. Think about how you can adjust your vision and rephrase it as a SMARTER goal, so that you can make your dream come true. Listen to today's show on how you can create clear, attainable and meaningful goals, and develop the motivation, action plan, and support needed to achieve them.  

Let’s commiserate. Don’t you HATE waking up early in the morning? And don’t ya hate those people that wake up at the crack of dawn? Those jogging overachievers who make 7 figure salaries & always seem to have a smile or their face? Well, let’s face it, they know the secret. They are members of the club. The Five Club. Yep, 5am baby. Membership has its benefits. These folks know the feeling of arriving at work & having the whole peaceful place to themselves. They rarely encounter traffic. They watch the sun rise. They wake to birds chirping. And every day they give themselves the most important gift on earth. The gift of time. Do you wanna be a member of the Five Club? Listen to this week's podcast. It will change your life for the better! I wish I knew this years ago... The direct benefits I have received from getting up earlier: I'm healthier from having the time to workout daily My body is more in tune with the earth’s circadian rhythms which offers more restorative sleep My business is even more successful than I could have hoped for I am able to spend meaningful uninterrupted time with my children I have gained even more self esteem. I’m way more energized & productive I’m proof that the stats are true...Various studies show that morning peeps exhibit major success character traits like optimism, being agreeable, satisfaction and conscientiousness. If you haven’t already, check out this podcast episode where we give you actionable tips and compassionate advice on how to wake up earlier and give yourself the gift of time. 
    

Are you looking to improve yourself...all the time? I am. I listen to audible and all sorts of podcasts every minute I get. Today we talk about books...These books have been recommended a ton of times. The information they discuss, the ideas they throw out there, and the principles they cover are uber important to understand if you want to see your business grow and your time be your own. Am I asking you to agree with them on every level? Nope. But, they have helped many to great success. So take a listen and see if there is one or two that might fit you! First the honorable mentions then the Top 10! The Magnolia Story By Chip and Joanna Gaines Smart Money Smart Kids by Dave Ramsey and Rachel Cruze The Lean Start Up by Eric Ries   Casey's Top Ten books of 2016 #1 The Secrets to the Millionaire Mind by T. Harv Eker Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth Hardcover – February 15, 2005 Secrets of the Millionaire Mind reveals the missing link between wanting success and achieving it! Have you ever wondered why some people seem to get rich easily, while others are destined for a life of financial struggle? Is the difference found in their education, intelligence, skills, timing, work habits, contacts, luck, or their choice of jobs, businesses, or investments? The shocking answer is: None of the above! In his groundbreaking Secrets of the Millionaire Mind, T. Harv Eker states: "Give me five minutes, and I can predict your financial future for the rest of your life!" Eker does this by identifying your "money and success blueprint." We all have a personal money blueprint ingrained in our subconscious minds, and it is this blueprint, more than anything, that will determine our financial lives. You can know everything about marketing, sales, negotiations, stocks, real estate, and the world of finance, but if your money blueprint is not set for a high level of success, you will never have a lot of money—and if somehow you do, you will most likely lose it! The good news is that now you can actually reset your money blueprint to create natural and automatic success. #2 Think and grow Rich by Napoleon Hill This is Napoleon Hill's definitive landmark book (revised and updated for the 21st century) on how to unleash your full potential and achieve guaranteed success in life and work, by following the principles outlined in this book. This book will also teach you how-to conquer many common fears, such as Poverty, Ill Health, Criticism, Loss of Love and Death. "Think and Grow Rich," indispensable reading for personal achievement. #3 Accounting for the Numberphobic: A Survival Guide for Small Business Owners by Dawn Fotopulos Why do so many business owners dread looking at the numbers? They make excuses...They don't have time...That's what the accountant is for....But the simple truth is that no one else will ever be as invested in their company as they are--and they need to take control. As a small-business owner, financial statements are your most important tools--and if you don't know how to read them and understand their implications, you cannot possibly steer your business successfully. Accounting for the Numberphobic demystifies your company's financial dashboard: the Net Income Statement, Cash Flow Statement, and Balance Sheet. The book explains in plain English how each measurement reflects the overall health of your business--and impacts your decisions. #4 The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich Hardcover – December 15, 2009 The New York Times bestselling author of The 4-Hour Body shows readers how to live more and work less, now with more than 100 pages of new, cutting-edge content. Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, or earning a monthly five-figure income with zero management, The 4-Hour Workweek is the blueprint. #5 The Compound effect by Darren Hardy No gimmicks. No Hyperbole. No Magic Bullet. The Compound Effect is based on the principle that decisions shape your destiny. Little, everyday decisions will either take you to the life you desire or to disaster by default. Darren Hardy, publisher of Success Magazine, presents The Compound Effect, a distillation of the fundamental principles that have guided the most phenomenal achievements in business, relationships, and beyond. This easy-to-use, step-by-step operating system allows you to multiply your success, chart your progress, and achieve any desire. If you’re serious about living an extraordinary life, use the power of The Compound Effect to create the success you want. #6 Big Magic By Elizabeth Gilbert Readers of all ages and walks of life have drawn inspiration and empowerment from Elizabeth Gilbert’s books for years. Now this beloved author digs deep into her own generative process to share her wisdom and unique perspective about creativity. With profound empathy and radiant generosity, she offers potent insights into the mysterious nature of inspiration. She asks us to embrace our curiosity and let go of needless suffering. She shows us how to tackle what we most love, and how to face down what we most fear. She discusses the attitudes, approaches, and habits we need in order to live our most creative lives. Balancing between soulful spirituality and cheerful pragmatism, Gilbert encourages us to uncover the “strange jewels” that are hidden within each of us. Whether we are looking to write a book, make art, find new ways to address challenges in our work, embark on a dream long deferred, or simply infuse our everyday lives with more mindfulness and passion, Big Magic cracks open a world of wonder and joy. #7 Authority By Nathan Barry Become an Expert, Build a Following, and Gain Financial Independence Hardcover – June 17, 2014 THE IDEA THAT AUTHORS CANNOT MAKE MONEY IS 100% FALSE. And no, you do not have to be famous or have a huge online following In less than one calendar year, Nathan Barry made over $250,000 by independently publishing three books he wrote himself. Making money from book sales is wonderful but it is just the beginning. Getting a raise, landing a new job, and gaining new clients are all direct results of writing and publishing a book. #8 Influence by Robert B Cialdini -The Psychology of Persuasion, Revised Edition Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. If you are a woman mom—— #9 Essentialism: The Disciplined Pursuit of Less Hardcover – April 15, 2014 Have you ever felt the urge to declutter your work life? Do you often find yourself stretched too thin? Do you simultaneously feel overworked and underutilized? Are you frequently busy but not productive? Do you feel like your time is constantly being hijacked by other people’s agendas? If you answered yes to any of these, the way out is the Way of the Essentialist. The Way of the Essentialist isn’t about getting more done in less time. It’s about getting only the right things done. It is not a time management strategy, or a productivity technique. It is a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution towards the things that really matter. #10 Lean In: Women, Work, and the Will to Lead Hardcover – Deckle Edge, March 11, 2013- Thirty years after women became 50 percent of the college graduates in the United States, men still hold the vast majority of leadership positions in government and industry. This means that women’s voices are still not heard equally in the decisions that most affect our lives. In Lean In, Sheryl Sandberg examines why women’s progress in achieving leadership roles has stalled, explains the root causes, and offers compelling, commonsense solutions that can empower women to achieve their full potential. Sandberg is the chief operating officer of Facebook and is ranked on Fortune’s list of the 50 Most Powerful Women in Business and as one of Time’s 100 Most Influential People in the World. In 2010, she gave an electrifying TEDTalk in which she described how women unintentionally hold themselves back in their careers. Her talk, which became a phenomenon and has been viewed more than two million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto.  

Today I interview two really innovative women in the health industry Nutritionists Debbie Peterson- Wendy Bright-Fallen of NourishCoaches.com. This team does things differently. they see people as individuals and don't believe in the one size fits all mentality or the mentality of one little quick pill will solve all your preambles in a minute.  Wendy and Debbie see food as medicine and nourishment and believe food should be delicious and enjoyable And real whole food is the foundation of their philosophy.  And it’s NOT about deprivation, shame, or guilt. Their mission is to make the world a healthy place through their Five Pillars of Health: Nutrition, Movement, Sleep, Stress Management and Community. And they wrote this wonderful community cookbook with amazing healthy and fun recipes called Nourish: A Community Supported Cookbook.     Here's what we talked about:    1. Tips on the 5 pillars of health 2. The importance of whole foods and ingredients 3. Knowing your negative health patterns 4. How health affects your presence in the world 
 If you haven’t already done so, check out this podcast episode and improve your health with the Nourish Coaches.      

LuAnn Nigara is an award-winning window treatment authority, author, host of one of the most popular podcasts for the design industry, she hosts a weekly 60-minute podcast, ‘A Well-Designed Business.’and overall business dynamo.   Based in Livingston, New Jersey, LuAnn got her start in 1982 when she, her husband and cousin purchased a franchise of the Florida-based window treatment company, Window Works. With LuAnn at the helm of sales, they quickly expanded from New Jersey to serving the entire metro area from Philadelphia to Connecticut, and became the leading showroom in gross sales of the more than 120 Window Works stores around the country. Listen in as LuAnn gives us extraordinary business and parenting tips to live by. You won't want to miss this fun conversation!   Here's what we talked about:    1. Confidence begets action 2. Work hard and prosper 3. Know what you can handle 4. Parenting tips on how to get your kids to talk to you 5. System and processes for success 
 If you haven’t already done so, check out this podcast episode and learn from all the life experiences LuAnn has to share with you!
   

Recently the conversation has come up quite often about finding a husband. Friends, colleagues and single associates alike are talking about it. So this podcast was inspired by a few conversations I have had of late. This show is a bit different, because I am by no means an expert in the field of dating , love or relationships. This is a "suggestion" show of how to find your mate. This is how I did, and we are still going strong 12 years later. This is also a shout out to all my single women out there. You are strong, beautiful and worthy of only the best. Keep at it! Love you girls!  Here's what we talked about: 1. Strategize every step of the way 2. Research what you want and don't want 3. Always put your best self forward 4. Tell everyone you know about your mission 5. Slow down & measure the processes and results 
 If you haven’t already done so, check out this podcast episode and get yourself a man (if you want one)!  

As moms of young kids, we're always looking for better solutions to common problems. A few summers back, 2 moms were swimming with their daughters and realized what a pain it was to remove a wet one-piece bathing suit during those diaper changes or "I've gotta go!" moments. It was even harder to get the wet bathing suit back on. They knew there must be an easier way, but after months of researching, they couldn't find one. So we decided to create their own "better way." They set out to evolve the one-piece bathing suit into a suit that could open and close with ease. They worked tirelessly cutting up old bathing suits, sewing them back together, creating their own patterns, and ultimately perfecting our product. In late 2014, FASTEN™ was created. As parents, we never settle for anything less than the best for our children. And when they couldn't find the best, they created it. They are passionate about their swimwear, and hope you will be too. Here's what we talked about: 1. Never giving up on your idea 2. Never taking no for an answer 3. Working with other mothers makes life easier 4. When it's time to get a lawyer 
 If you haven’t already done so, check out this podcast episode with the Fasten Moms, as they share their story of success! 
Links: Fastenswim.com https://www.facebook.com/fastenswim/

"If you know the enemy and know yourself, you need not fear the result of a hundred battles." The Art of War by Sun Zoo     Today is an important subject because, if we understand it, we will know how to control its power, and use it to our advantage. We are going to talk about the enemy of everyone on this planet. The rock that blocks the road to success. The thing that stops everyone in their tracks...Our Comfort Zone. This nasty little comfort zone is responsible for so much stagnation in this world. Could you imagine if the Wright brothers didn't jump out of their comfort zone? Thank goodness they did. Listen to today's episode and you will learn how to "slide" outside of your own comfort zone. Here's what we talked about:    1. The science of your comfort zone. 2. Our neurophysiological system is rigged. 3. Your "Optimal Anxiety Zone," (the learning zone) is where you should spend most of your time. 4. How to turn your "Optimal Anxiety Zone" into a muscle. 5. How to strategically challenge yourself to slip and slide outside your comfort zone.     If you haven’t already done so, check out this podcast episode where I give you compassionate advice and actionable tips on how to leave your comfort zone behind!            

Today we are talking money. YOUR money. How to keep it, invest it and save it. Today's guest is Hilary Hendershott. Hilary Hendershott Financial is a financial coaching firm that provides live trainings, virtual programs, and one-on-one advising. Hilary shows women how to transform their money mindsets, shift their money habits, and build wealth so they can enjoy financial freedom. In today's podcast, Hillary proved to me that she is a financial planner who speaks our language to empower us women to make smart, safe and proactive financial moves. We covered so much info regarding spending habits, how to be successful with our money and how to invest. It was mind blowing. If you want to take one step closer to financial freedom, this is the podcast episode for you. Here's what we talked about: 1. The bad financial advice women should stop taking 2. Ways women can become better investors 3. Our own personal money beliefs 4. Why you’re not thriving financially 
 If you haven’t already done so, check out this podcast episode with Hilary Hendershott, as she gives you compassionate advice and actionable tips on how to make your wallet grow! 
Links: Hilary's Website: hilaryhendershott.com  

Today I talk with political analysist, Carol Cox. She has appeared regularly on Orlando-area TV news, including WESH-2, Fox 35, and Local 6’s “FlashPoint”, as a political analyst. Carol holds a Master’s degree from Emory University and she graduated Phi Beta Kappa from the University of Florida with a Bachelor’s degree.  Carol talks about not taking for granted the right to vote and the importance of getting out there and making change.   Links: Twitter: @CarolMorganCox  

Today I interview Puja Madan  the creator of WildRadiantWoman.com . She is the secret weapon to hundreds of heart-and-spirit-centered women entrepreneurs who enjoy flexibility and freedom in their business. As a leadership coach she teaches a unique system of profitable productivity. Puja combines practical business building techniques with eastern spiritual wisdom that gives mission-driven women both roots and wings to take their business to the next level.  She   talks about knowing how to balance your practical logical thinking side with your knowing, feeling, intuitive one.  On her website she has a passage...Imagine knowing every moment and every day - who you are, where you are going and why you are here. Imagine knowing you…   Pretty powerful stuff. So in this podcast we are going to find out how to work, play and thrive in your businesses without compromising on your health, relationships or peace of mind.   If you haven’t already done so, check out this podcast episode on "Knowing Yourself with Puja Madan," and receive compassionate advice and actionable tips on how to make your life a great place to live!  

Today we talk about how to free up time in your business so you can make creating videos a #1 priority in your marketing strategy. And then I go deeper and share with you 6 more video tips on how creating video for your brand isn't as time-consuming as you may think. First, here are 50 ways to free up time for whatever it is you think is important for you to do in your biz....   1. Set Goals 2. Create a Plan 3. Prioritize by Importance. 4. Prioritize by Urgency 5. Break Down Large Tasks 6. Be Realistic 7. Track Your Time 8. Set Deadlines 9. Keep One Eye on the Clock 10. Set Reminders 11. Schedule Breaks 12. Schedule Time for Email and Social Media 13. Use a Central Social Media Management System 14. Avoid Distractions 15. Stick to One Task at a Time 16. Batch Tasks 17. Incentivize Tasks 18. Focus on Results 19. Don’t Stress Over Unimportant Details 20. Create Good Habits 21. Eliminate the Non-Essential 22. Use Email Filters and Archives 23. Limit Meetings 24. Hire a Virtual Assistant 25. Utilize a Project Management Platform 26. Keep Projects in One Place 27. Avoid Rush Hour 28. Have Virtual Meetings 29. Automate Payroll 30. Take Notes 31. Take Advantage of Technology 32. Don’t Get Carried Away 33. Delegate 34. Invest in Accounting Software 35. Keep an Organized Workspace 36. Back Up Your Files 37. Keep Templates for Commonly-Used Forms 38. Utilize keyboard Shortcuts 39. Automate Expenses 40. Use a Cloud-Based Calendar 41. Have a Collaboration System 42. Say “No” 43. Make the Most of Down Time 44. Clean Up Old Files 45. Use Mobile Apps 46. Know Your Habits 47. Shorten Your Workday 48. Leave Room for the Unexpected 49. Have Quiet Hours 50. Don’t Over-Schedule If you implement even just a few of the time saving tips listed above, you will start to notice a difference in your workday and your productivity – and you may even notice that you have a little more free time. A little more time for Video marketing that is that can all be created in a small amount of time with these tips... Tip #1 The Shorter the Better The less you say, the more likely people are to remember. Video is an overview or a hook to get people to take the next step. Did you know that after After 7 seconds people been to fade. If you are doing a promo or commercial. Never over 60 seconds. I like 30 even better. The shorter the video is, the less time it takes to complete every other aspect of the whole entire process is. Writing, filming, editing, less graphics etc. Tip #2 Focus on 4 simple things: - The problem - The solution - How it works - A call to action Tip #3 Do a shot list to organize your shots/thoughts before you roll the camera. Tip #4 Your video doesn't have to be a big production. Remember you are not competing with HBO. It's engaging and personal and from the heart. Authenticity at it's best. Just be you, in your clothes, in a comfortable setting. And just get your point across. Tip #5 Use equipment that you are comfortable with. An iPhone is fine! Use a soft light in your home. Make sure your sound is clear and go! Tip #6 Batch the process. If you have 3 videos to create, do it all at the same time. Or parts of the process at the same time. For example, write all the scripts in one sitting. Shoot all the videos in one morning. Keep it together and your work flow will be efficient. Tip #7 Recap on the 50 tips! Find solutions in your business to free up time....or take something out of your schedule that isn't as effective for scaling your business and insert video marketing. FYI-I have these tips on a nice little infographic with all the notes and details for you... just go to caseydestefano.com/7VideoTips and will be sent to your inbox asap! If you haven’t already done so, check out this podcast episode on "7 Time Saving Tips for Video", and receive compassionate advice and actionable tips on how to make your business grow! 


One of the most stressful times of the year for many women out there are the holidays. We spend lots of time, money and effort trying to please everyone at every turn, that sometimes we forget what the holidays are really all about.    I see so many women freak out around this time of year, just like I used to. And each year we say, “It's going to be different next year...I'm not traveling 10 hours to Aunt Patty's house! We are going out to dinner!" Have you ever sounded like this?    Wouldn't it be great for the holidays to be fun, relaxing, meaningful and guilt-free? In today's episode, I share with you, "5 Quick Tips to Relieve Your Holiday Stress." Please check it out. It could make this years' holidays a blast!   What we talked about:   How to treat your holiday season like a business. Knowing your holiday objectives before they start. Planning ahead and scheduling. Understanding the importance of saying "No." Not Feeling Guilty.   If you haven’t already done so, check out this podcast episode on "5 Tips to Relieve Your Holiday Stress," and receive compassionate advice and actionable tips on how to make your life a great place to live!  

Well, Hello Sister. Thank you for visiting the show notes page. Today's podcast is light and enjoyable while having a certain air of poignancy to life in it. Author/artist Kerrie Woodhouse has a new book,"Finding Grace, the Path to Acceptance."  Kerrie used to be an auditor, a group accountant, and then a university lecturer. Until finally, after having children, she threw up her hands and became an artist... and a really talented one at that. But Kerrie says that her most favorite job is being a mum to her 9 year old twins. She get's real with us and shares the story of her inspiration behind the book, which is a truly heart-felt story about a good friend.     If you haven’t already done so, check out this podcast episode on "Practicing Grace", and receive compassionate advice and actionable tips on how to make your Life a better place to be!  

On today's episode, I give you 5 tips to boost your on camera confidence.  Whether it's in taking family videos or promoting your business or even seeking out employment, these tips will hands down make you feel uber confident once you hit that record button. And I know this because I have been partaking in this little experiment on myself to boost my on camera confidence and it has really worked!! I've worked behind the scenes in TV for the past 20 years, I never wanted to be in front of the camera, until now because I understand the importance of what video marketing can do for my business. Video is  big  when it comes to personal branding — just look at the success and popularity of apps like Vine and now Instagram video, FB live...it's endless. But beyond just trying to become the next YouTube sensation, people have transformed video into a great platform for job searches too. Video résumés have become a way to grab the attention of potential employers, and video calls via Skype have become the norm for long distance job interviews. So today I am going to give you 5 quick tips on how to boost your on-camera confidence before you even hit the record button. They are so simple that you can practice while walking, talking, reading to your kids, & shopping! You can do that, right?   Without disrupting your busy schedule or spending a cent,  you can get yourself feeling and looking like a pro on camera.   FYI-I have these tips on a nice little infographic with all the notes and details for you... just go to caseydestefano.com/5VideoTips and will be sent to your inbox asap! What we talked about: How to establish Laserbeam eye contact How to engage your audience The perfect posture and how to emote authority Practicing pronunciation Dressing Your Best on a dime Changing what bothers the on-screen you 
 If you haven’t already done so, check out this podcast episode on "5 Quick Tips on How to Boost Your On Camera Confidence", and receive compassionate advice and actionable tips on how to make your business grow! 


Today we talk with Shannon McLay who is a financial planner who left a “traditional” financial services firm to start her own company, The Financial Gym. Shannon left corporate because she felt traditional financial services firms did not have the tools or resources to help women who are serious about being financially independent. Through her blog, Financially Blonde, her book, Train Your Way To Financial Fitness, her podcast, Martinis and Your Money, Shannon is committed to making financial fitness fun, easy and accessible for everyone. AND she is doing all this with a 10 year old son in tow. Please check out the show with, Shannon McLay. Here's what we talked about: Knowing what your self-worth really is. Women's biggest downfall is that they spend emotionally. Paying your self a salary comes first. The importance of your kids seeing you work. 
 If you haven’t already done so, check out this podcast episode with Shannon McLay, as she gives you compassionate advice and actionable tips on how to make your business grow! 


Meet the talk of the podcasting world...Christy Haussler. After spending 25 years managing customer relations for Fortune 500 companies, Christy decided to do the unthinkable.....walk away from the great paying corporate job with incredible benefits, and move to an island! After relocating from South Carolina to Key West, Christy spent the next year honing her podcasting skills with her own podcast about local business. She accidentally stumbled into full-time entrepreneurship, when she couldn't find the company she wanted to hire for her own podcast. She decided to create the solution for herself, and then her company, Team Podcast was born. Within a year, the company hit six figures in revenue and Christy now has 8 team members working with her to produce over 200 podcast episodes each month. She is crazy good. Please welcome to the show Christy Haussler of Team Podcast. Here's what we talked about: 1. Why you shouldn’t jump on the bandwagon and start your own Facebook group 2. How great customer service can revolutionize your business 3. How to self-promote without being self-promotional
 If you haven’t already done so, check out this podcast episode with Christy Haussler, as she gives you compassionate advice and actionable tips on how to make your business grow!  

Stacy Tuschl is an entrepreneur and business performance strategist. She started her first business in her parents’ backyard at the age of 18 and turned that company into a seven-figure business. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut, and launching them toward business success. She also hosts the top rated podcast “Business Rescue Road Map.” Stacy’s driving forces and passions are her husband, Kent, and her two beautiful daughters, Tanner and Teagan. She has been crushing it in her coaching biz for a long time now, and keeping all those balls up in the air... so please welcome Stacy Tuschl to our show. Here's what we talked about: Starting an online business on a budget. How to tame your to-do list and focus on today’s biggest priorities Delegating/Outsourcing - Switching from solopreneur to building a team. 
 If you haven’t already done so, check out this podcast episode with Stacy Tuschl, as she gives you compassionate advice and actionable tips on how to make your business grow! 
Links: Stacy's Website: www.stacytuschl.com Stacy's Book: Is Your Business Worth Saving http://bit.ly/BizWorthSaving http://amzn.to/2bcs1T8 Stacy's most inspiring book: THe Compound Effect by James Hardy http://amzn.to/2aDeyzb Stacy's favorite quote: "The question isn't who's going to let me, the question is who's going to stop me." by Ayn Rand

#24 Put Yourself in front of the camera for your children's sake. Listen. Learn. Love thyself. Never fear your future again. This show is dedicated, and was created for all the women out there who hide from the video camera when it comes to personal home videos. This show was originally going to be "5 Tips to Boost Your On-camera Confidence" for small business owners. I was going to share these tips with my female entrepreneurs to help them get in front of the camera. We as business owners need to promote our brand in the oh so important video marketing game. You know it's vital. But, as I began writing, my thoughts began to shift to video for personal use. I thought about my grandmothers, and how I wish I could witness them on video just one time....I wish I could hear their voices and see their mannerisms. I would cherish that so much. If I only had them on video... I also thought about others in my family who refuse to be in pictures. Then I thought to myself, they are...robbing others of their memory... So this episode I am going to plead with those of you out there who are always behind the camera & for the women that just won't get in front of the camera. I beg you to be in front of camera for the benefit of your loved ones. It's no longer about you. Put yourself on video for your children. Let's listen to this one for our kid's sake...   Why are personal videos so important: They are Unwitting tools capable of linking past and future. They are a record of your families life. They boost self esteem. They keep the memories alive in your children mind of all the good times. They also can get YOU through the bad times. They are so much fun to make They are another creative outlet for your children. So please get over yourself, and in front of the camera! It's a little bit of tough love, but I think you will thank me for it for the rest of your life.  

Listen. Learn. Love thyself. Never fear your future again. Samantha Skelly is the founder of Hungry For Happiness, a movement to support women around the world who are suffering from disordered eating and body image issues. She is an award winning, sought out international speaker who delivers inspirational presentations to empower those who struggle with the relationship they have with food and their bodies. Samantha has appeared on Global TV, Shaw, NBC and CBC. Hungry For Happiness creates online accessible and affordable recovery resources to those who are suffering in silence. Samantha's vision is to create the largest and most impactful online resource to support those whose lives are negatively affected by issues with food and their bodies. Gosh our media-driven society needs more women like her... Welcome to the show, Samantha! Here's what we talked about: 1) Start from a place of loving yourself, not hating your body. 2) Make your already wonderful self, better. 3) Be connected in your mind, head, heart and body. 4) Listen to your body, eat when you are hungry, stop when you are full. 
 If you haven’t already done so, check out this podcast episode where Samantha Skelly, of Hungry for Happiness gives you compassionate advice and actionable tips on how to make your best self even better! 
Links: Samantha's Website: http://hungryforhappiness.com Samantha's FREE GIVEAWAY to my listeners: http://hungryforhappiness.com

If you could go back in time to the 18 year old you, knowing what you know now, what advice would you give your young self? Listen. Learn. Love thyself. Never fear your future again. I have three Interns Carly, Kelsey, Jessica who are doing a wonderful job for me. When I first started out, I interned everywhere. The internships that served me the best were the ones that I received hands on experience. So, my interns have their hand in everything my company puts out from my YouTube page, to social media, to my blogs, newsletters etc. I always try to give them assignments that can help better themselves in business, or creation and or I try to inspire them in some way to be their best self. Thus, this intern experiment...I had my young women take this podcast to the streets of downtown Red Bank NJ and have them ask women passerbys one question that I hope would be inspiring and helpful to them. That question was: If you could go back in time to when you where 18 what is the best piece of advice that you would give yourself knowing what you know today." Again, this was going to be just an exercise for them, but they provided value to you my listener, worked really hard and did such a good job that I wanted to air it. I also was so pleased with the interviews who so gracious to answer these questions thoughtfully... It was just such a good experience of all these women working together and trying to help each other out. Sisterhood at it's finest hour. I think today we will all benefit from this little experiment in life. So please enjoy listening to the work of Carly, Jessica and Kelsey, kicking butt and taking names down on the streets of Red Bank, NJ.... What advice would you give yourself?
 They talked about: Experiencing freedom first. Not letting anyone stop you from living your dream. Respecting your parents.
 If you haven’t already, check out this podcast episode where we take the show to the streets of Red Bank, NJ and ask experienced women advice on how to live life to the fullest!

Listen. Learn. Love thyself. Never fear your future again. Rules are made to be broken, right? That's what I think...but don't tell my kids. Today I broke my rule of only having women on my show. Today's guest is a man! I've had my eye on Aaron Steed of Meathead Movers and his mission way before I started this podcast five months ago. Aaron started his business with his brother in high school and never looked back. This interview is about perseverance, loyalty, steadfast entrepreneurship and a guy with a big heart that not only cares deeply about his employees, but about people. What really attracted me to him and his company was his dedication to assist victims of domestic violence. I'm honored to bring to you Aaron Steed, the owner of Meathead Movers, a moving company in California. When I got off the call with him, I said to myself, "Not only do I want to use his company, but I want to be his friend, like go to the beach and have a beer with him and his wife." Listen in and you will see what I mean. (https://clicktotweet.com/dashboard) Meathead Aaron Steed makes a difference!
 We talked about: How to take care of your employees and customers before yourself. How to make helping others part of your business strategy. How to make something from nothing. 
 If you haven’t already, check out this podcast episode where we dissect Aaron's success story and give you compassionate advice and actionable tips on how to never give up on your dreams & oh so much more!

Links: Where Aaron can be found: Meatheadmovers.com Facebook: https://www.facebook.com/TeamMeathead/

Listen. Learn. Love thyself. Never fear your future again. Welcome to the show today ladies. Thanks for tuneing in. I have a great interview for you today. And it was quite a pleasant surprise for me. On today's show, I brought on a ...Former actor now turned Hollywood casting director for reality TV shows that are plastered all over the tv set... She grew up in Chicago and always wanted to work in the entertainment industry. She moved out to Los Angeles when she was 19 to pursue acting and then made a career of it. She landed roles on Two and a half men, 90210, and Monk just to name a few. After pursing that for a while she started to take an interest in casting and started helping out friends on low budget jobs and working for free until she got her first paying casting job as an associate for a development job at with a company called Relativity. From there she never stopped working. When asking her to be on the show, I knew I was taking the risk of being too inside and was afraid that this podcast would gear more towards my TV/Film listeners... But I must tell you, the words from Stephanie about never giving up, believing in yourself and owning it...ring true for all of us as women. I was so pleasantly surprise on how inspiring Stephanie was to me.... She has a history of working her ass off to get what she wants and how she wants it AND she is only skyrocketing higher and higher in her career today. And did I mention that she is doing all this with a 2 year old a boy and another one on the way....  We talked about: Never giving up on your dreams. Don't take your job too seriously. How to get your child into acting. How to get Your story on a reality TV show.
 If you haven’t already, check out this podcast episode where we dissect Stephanie's story to give you compassionate advice and actionable tips on how to never give up AND oh so much more!



#19 Etiquette Rules!... with Rachel Izgar Interview Listen. Learn. Love thyself. Never fear your future again. Sit up straight. Put your fork on the left and your knife on the right. It's etiquette time. Today's guest is Doctor Rachel Izgar who owns the company, "Please Pass the Manners." Today more than ever it is important for young adults and children to understand how to communicate with confidence to create a great impression. Right? We in this value packed interview we don't only talk about table manners, but we talk about business etiquette and how to make yourself stand out. Rachel is mother of 4 and a professional educator who conducts seminars for: corporate clients, international business students, educational foundations, private groups and of course children's workshops in etiquette programs. busy join me in welcoming Please enjoy a very honest and inspiring interview with Dr. Rachel Izgar. (https://clicktotweet.com/dashboard)Biz Etiquette Rules!... with Dr. Rachel Izgar 
 We talked about: Rachel's secret sauce on how to run a business while raising 4 children. The importance of a good follow up after a meeting and how not to go to far. How good etiquette tools get you ahead in the biz world. How to make a great first impression. 
 If you haven’t already, check out this podcast episode where we dissect Rachel's story to give you compassionate advice and actionable tips on how to attract and attain a powerful mentor AND oh so much more!

Links: Where Rachel can be found: Website: pleasepassthemanners.com email: Rachel@PleasePassTheManners.com

Listen. Learn. Love thyself. Never fear your future again. Welcome to the show! Today I have an interview for you that I am very excited about...because today we are going to dive deep into a subject I know absolutely nothing about.... and that is meditation. Every uber successful person I know meditates. And say how wonderful it is and helps them with their daily routine, they life , there relationships etc... And I am a huge believer that if you want to be successful, do what successful people do... So that is why I have brought on the show today a female expert that I am a huge fan of... Julie Zuzek, otherwise known as "The Corporate Yogi." Julie helps entrepreneurs grow conscious businesses that are purpose driven and profitable. She teaches entrepreneurs how to use their spiritual intelligence to build evolved, meaningful businesses. She is all about being your authentic self, being mindful and being aware of how we impact others,... I love her message... Today, Julie has agreed to come on my show and teach us all about mediation and the benefits of this practice... So thanks again for taking time out of your busy schedule to learn something new with me. I love learning new things and I love this women....I hope you will too.... Welcome to the show Julie! What we talked about: 1) Don't be afraid to put yourself out there. 2) Meditation can and will benefit all facets of your life. 3) Start small, meditate one minute a day. 4) A great meditation app that will help you along the way: calm.com 
 If you haven’t already, check out this podcast episode where Julie Zuzek, The Corporate Yogi gives you compassionate advice and actionable tips on how to advance your lifestyle & business. 
Links: Julie's Website: thecorporateyogi.com Julie's FREE GIVEAWAY to my listeners: thecorporateyogi.com/womenwithballsintheair

Listen. Learn. Love thyself. Never fear your future again. I'm very excited to introduce to you a person I personally know and trust and admire very much. Bailey Fruman. Baily was recently named one of “The Top 20 Mindful Life Coaches to Watch by Popexpert.com. It’s her goal to make a difference in the lives of women who are stressed, uncertain, or overwhelmed. As a psychotherapist, lifestyle design coach, and author, she helps guide women to creating a life that they love. And now she has a book coming out in September, called "Owning Your Power" that is an entrepreneurial woman's guide to figuring out whats holding you back. Baily has a toddler named Phoebe and runs her empire while being a mommy wife and successful entrepreneur ...today we are going to find out how she does it all and we are also going to pull back the curtain and dive into what holds us women back from success and how to get over it. What we talked about: 1) Set yourself up by surrounding yourself with a tribe that believes in what you do. 2) Play Goldie Locks and allow yourself the time to test out new things. 3) Making the time to find out what is no longer serving you and what you need to let go of. 
 If you haven’t already, check out this podcast episode where Bailey Fruman gives you compassionate advice and actionable tips on how to advance your lifestyle & business. Bailey's Book coming out soon is "Own Your Power" Where Bailey can be found: BaileyFruman.com Most inspiring Film: The Darjeeling Limited A Wes Anderson Film Most inspiring book: The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks Most inspiring quote: "A man is what he thinks about all day." Emerson

How often have you found yourself with a huge project ahead, and no idea where to start? You might feel as though it is impossible. You might procrastinate, thinking it will never get done, so why start?  Always remember— Start with an easy win, have patience, and gain momentum! This is all a part of The Snowball Effect. I want to tell you how this wonderful process should become a part of any of your biggest projects to make the seemingly impossible possible.  Check out episode #16 of “Women with Balls…in the Air” to hear how this simple, yet effective measure can change the way you accomplish everything, along with a very embarrassing, yet laughable story of my experience with The Snowball Effect.  

Michelle walked away from strategic marketing at Microsoft in 2012 after a successful 16-year corporate career spanning many industries. Now she is out there on her own using all of her marketing skills to help  experts, entrepreneurs and small businesses folk get massive visibility and become known as the go-to expert in their own space ...  Michelle and her Husband Jason have 3 children... So she juggles three kids, two businesses, her home, gymnastics, swim lessons, soccer practice, dance recitals and everything else that goes into her  CRAZY life.  On this episode we are going to hear some great tips on how to manager a successful career and being a mom .........how Michelle Keeps it all together without pulling her hair out!

"A woman must be big enough to admit her mistakes, smart enough to profit from them, and strong enough to correct them." - John Maxwell The room was packed with over 500 people. The man got a standing ovation and he didn't even start talking yet... I was like...wow, this guy must be good. And the crowd was not lying. John C. Maxwell is a No. 1 New York Times bestselling author, coach and speaker who has sold more than 24 million books in 50 languages. Often called the country's No. 1 leadership authority, Maxwell was identified as the most popular leadership expert in the world by Inc. magazine in 2014.   Here is what I learned from the great American Author, John Maxwell... 1) What the leadership Lid is and how it's your own worst enemy in growing your biz 2) The 5 Levels of leadership and the importance of getting to Level 5 in order to grow you business and or department and or just to make your life that much easier. 

 If you haven’t already, check out this podcast episode where I dissect John Maxwell's speech given in Matawan, NJ to give you compassionate advice and actionable tips on how to advance in business by becoming a stellar leader!

Listen. Learn. Love thyself. Never fear your future again. Marriage or Business, which comes first? Can your marriage survive if your business partner and husband are one in the same? This week's guest, Kathy Fettke co-founded her business with her husband, Rich Fettke. Last year they were supposed to take time off, slow down and work on their marriage...But instead, they doubled their company's revenue! We dive deep into how women have to work really hard to create a balance in life while running a business and having a fulfilling family life.   Please subscribe to this week's episode of "Women with Balls in the Air" for an in-depth interview with Kathy Fettke.

Way back when, I was challenged by a “mentor.” Luckily, I have balls of steel. And, I & have had many outstanding mentors. This enabled me to weather the storm of self-doubt that this particular mentor brought upon me with his words of “wisdom.” If you are not sure of exactly what’s your next step in life is or what kind of business you want to commit to, please try out this exercise. My goal here is for you to learn from YOUR OWN HISTORY without the pain and time-suck of “personal uncertainty.” I hope this week's podcast can guide you to: #1 Analyze your history & discover who you REALLY are #2 Learn from your past #3 Instill confidence to move forward #4 Get in the game of gumption

In this episode, I interview Doctor Ellen Ensher, Professor of Management, College of Business Administration at Loyola Marymount University in Los Angeles, California. Ellen has co-wrote the book Power Mentoring: How Mentors and Proteges Get the Most Out of Their Relationships. She is the expert in her field on mentoring programs and career advice, and is a frequent key note speaker for conferences all over the world. She has written for Forbes , USA today, Wall Street and so much more.... but here is the kicker...She does all this while being an amazing mother AND she just kicked the crap out of breast cancer! I love this women, and so will you. Please enjoy a very honest and inspiring interview with Dr. Ellen Ensher.

Welcome to Part 2! I’m trying to change the stigma around failure and let you know its ok to fail as long as you try really hard not to! This week we go further to change your mindset into believing that failure rocks! We: 1) Discuss what failure really is & why it's so important. 2) Understand what a great teacher failure can be. 3) Share valuable tips learned from my big fat failure. Here's what's covered in today's episode: Part 2 of My Big Fat Hairy Failure:  When deep in the hole of failure, you still have to always be true to yourself.  If you're ever the winner on the side of failure, be gracious. Practice putting things into perspective quickly and effectively.   Good Luck!

Listen. Learn. Love thyself. Never fear your future again. Because failure is such a hot topic these days and so excruciatingly relevant, I decided to make this a 2 part series on the topic. So the goals of this episode and the next are: 1) Discuss what failure really is & why it's so important. 2) Understand what a great teacher failure can be. 3) Share valuable tips learned from my big fat failure. Here are some things that we covered: -Failure is what humans do best. -The failures make the wins feel really big. -Failure is necessary to achieve success. -My personal rule of thumb: "It's absolutely, undeniably ok to fail only if you tried really hard not to."

In this episode, I interview the owner of one of the mostsuccessful salons in all of Monmouth County New Jersey. SalonConcrete. She has become a leader within the professional beautyindustry AND is well know for her leadership and mentoring skills.These combined skills enable her to give back to her industry,nurture influential leaders, and help beauty professionals reachtheir highest potential. Not only does she run a booming business,not only is she a leadership expert, speaker and trainer, she is asingle mom with three kids. Please enjoy a very honest andinspiring interview with Christine Zilinski.

Listen. Learn. Love thyself. Never fear your future again.   In this episode we focus on how the rules and regs of keeping in contact with the people in your life AND how it’s good for the soul as well as good for your business. Life is about social connection and business is about networking. You must do both to survive.

Negotiating for your life will teach you a thing or two about the art of negotiation.    Boy do I have a story for you. Subscribe to listen to this weeks episode of "Women with Balls...in the Air" and experience first hand what it feels like to face off with an intruder in your home. I tell the story of when I was nose to nose with a burglar in my Santa Monica bungalow. It was one of the most dramatizing experiences in my life. Yet, I still learned a boat load from it. And this week I share it all with you...    I learned that negotiating is a natural way of our survival. It is in our genes.  It's been part of our life ever since we were babies. So with all the practice, how could we not be good at it? All we need to do is believe that we can.   In this weeks episode I will dive deep into the 5 golden strategies that I use while negotiating everything from a new SUV, a business deal, garage sales,...to saving my own life.   I love a good negotiation and my goal is to get you to love it too. We are always successful when we are doing something we enjoy.   So let's all grow some fuzz on our peaches and learn how to love to negotiate.   

Six simple steps on how to inspire yourself to start your next important endeavor. Learn from John Lee Dumas, Kate Erickson, Tim Ferris, John Acuff & Pat Flynn. You could be starting a new career, your own business or maybe even something as simple as work assignment or a home improvement project . The goal of this episode is to give you the power & knowledge to make a meaningful choice, and to get you off that procrastination can and just begin . To take that very first step…a kick start for the next project, or the next part of your life.    

Jessica Rhodes is the founder and CEO of Interview Connections, the premier source for Finding and booking outstanding podcast guests. Sheis the host of the hit weekly web TV show, Interview Connections TV, she’s the host of the Rhodes to Success podcast and she is the co-host of The Podcast Producers, a ten episode audio series selected by Apple as the “How to Podcast” show in iTunes. Jessica is married and is the proud mom to a very busy toddler named Nathan, and baby Lucy learn how she does it all!  

This episode was to enhance our communication skills and bring an onslaught of likability into our lives. We continued on with my experience on the set of The Departed with Matt Damon and Martin Sheen.

Understand the quiet giant named, Authenticity. And how being authentic can get your further in life and career much faster.    

Casey shares her experience with Martin Scorsese!

Entertaining business advice from a mother oozing with gumption.