Podcasts about amazon launchpad

Alex McIntosh is the Co-Founder and CEO of Thrive Natural Care, a skincare company that helps regenerate your skin, our planet, and farmer communities.To learn more, visit: http://honestecommerce.coIn This Conversation We Discuss: [00:00] Intro[00:53] What are Thrive Natural Care products?[01:22] Which came first, passion or product?[03:43] Business as an engine to make the world better[04:00] The starting point of Thrive Natural Care[05:10] Figuring out the idea to put your energy in[06:45] The Mini Piloto model[09:19] Getting featured in the New York Times[10:11] Regenerative farming to improve farmers' lives[10:50] Sponsor: Electric Eye https://electriceye.io/connect[11:47] Sponsor: Shopify https://shopify.com/honest[11:47] Sponsor: Sendlane https://sendlane.com/honest[15:12] Is it a good idea? Vs Should I not do this?[16:11] Launching a novel model bootstrapped[17:37] How the Mini Piloto was applied to Thrive[20:30] Celebrate the learning & racing to own “mistakes”[21:22] Where Thrive launched to market first[23:57] Struggles are not a period, but a cycle[24:45] Have a big vision & pay attention to your values[25:20] Culture amplifies your value[26:35] The best MBA is starting a business[26:50] The best way to support ThriveResources:Subscribe to Honest Ecommerce on YoutubeConnect with Alex linkedin.com/in/alex-mcintosh-4372888Regenerative, effective, plant-based skincare for every body thrivecare.coSchedule an intro call with one of our experts electriceye.io/connectTake your retail business to the next level today shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Levi Reed - Managing Director of Founder Institute Seattle, Ex-Amazon does a deep dive into CavnessHR Marketing, Sales and Business Development  Go to www.thejasoncavnessexperience.com for the full episode and other episodes of The Jason Cavness Experience on your favorite platforms. CavnessHR - CavnessHR delivers HR companies with 49 or fewer people with our HR platform and by providing you access to your own HRBP. www.CavnessHR.com Levi's Bio  I graduated from Wells College in upstate NY, near the dairy farm where I grew up. Both of my parents were small business owners and I had a strong interest in the vein. After working in the wine industry in NY for a couple years and then in government, I studied for my MS in Communications at Ithaca College and started a marketing practice. That got me interested in startups and tech, and ultimately I decided to do an MBA at ESADE in Barcelona. I was fortunate enough to land an internship with Amazon in Luxembourg and then a full time offer after graduation, and in 2016 I moved to Seattle to start at Amazon. I was there for another 4.5 years, mostly leading product marketing teams across several businesses including Amazon Lending, Amazon Advertising, and Devices (Echo). I also held roles with the Retail business and Amazon Launchpad. I am about to begin my new role as Managing Director for Founder Institute Seattle. We talk about the following among a few other subjects Various tools to use CavnessHR Marketing CavnessHR process Seattle FundRaising Panel on Apr 5 Founder Institute Seattle Levi's Social Media Levi's LinkedIn: https://www.linkedin.com/in/levireed/ Levi's Email: lvreed@hey.com Levi's Advice Think about your ICP, think about your value proposition. Think about your positioning, everything flows from those.

This episode of The Jason Cavness Experience is a replay of my talk with Levi Reed - Site Director, CDL-Seattle | ex-Amazon product marketing Go www.thejasoncavnessexperience.com for the full episode and other episodes of The Jason Cavness Experience on your favorite platforms Our Affiliates Close.com - If you hate your sales CRM or know that you inevitably need to make a change because what you have is not working, certainly check out Close. It's quick and easy to set up and sales rep adoption is extremely high! Give their trial a shot  PeopleKeep - If your company has 49 or fewer employees a PeopleKeep personalized benefits advisor can evaluate whether a health reimbursement arrangement (HRA) is right for your business. Reach out today to get your questions answered.  https://www.peoplekeep.com/cavnesshr  Everee Payroll - Run payroll or contractor payments from anywhere in seconds with just one swipe on a mobile app. Focus on growing your business instead of on compliance. We remit, file and report on federal, state, local and unemployment insurance taxes, as well as handle your W2s and 1099s. https://offers.everee.com/cavness-hr CavnessHR - CavnessHR delivers HR companies with 49 or fewer people with our HR platform and by providing you access to your own HRBP. www.CavnessHR.com Levi's Bio  I graduated from Wells College in upstate NY, near the dairy farm where I grew up. Both of my parents were small business owners and I had a strong interest in the vein. After working in the wine industry in NY for a couple years and then in government, I studied for my MS in Communications at Ithaca College and started a marketing practice. That got me interested in startups and tech, and ultimately I decided to do an MBA at ESADE in Barcelona.  I was fortunate enough to land an internship with Amazon in Luxembourg and then a full time offer after graduation, and in 2016 I moved to Seattle to start at Amazon. I was there for another 4.5 years, mostly leading product marketing teams across several businesses including Amazon Lending, Amazon Advertising, and Devices (Echo). I also held roles with the Retail business and Amazon Launchpad. I left to join one of the largest hearing care companies globally, to build and launch a customer-facing brand. Unfortunately that didn't work out (happy to go into why, it's not sensitive) and I left to join Eunimart as a late cofounder leading marketing, sales, and GTM in the US.  Levi's Social Media Levi's LinkedIn: https://www.linkedin.com/in/levireed/ Levi's Email: levi.reed@eunimart.com We talk about the following How he became interested in tech and startups Founder Institute  Startup investing Growing up on a Dairy Farm Working in Barcelona Levi's Advice  I want to reiterate what I said before. I think it's really important to recognize your priorities and recognize your limits. I think it's important to think about limits. Limits are real, and they exist. But they're also typically malleable. As you're growing as a professional, if you're thinking about going into startups. I think it's always an exciting experience to find your limits and test them and then figure out a plan to expand your capacity in certain areas if you want to. I think it's a question of balancing reality with pragmatism with optimism. I'd say that's something that's pretty top of mind for me lately. As I'm finding, I'm testing my own limits and capacities in this new experience.

Today's guest is a visionary, public speaker, inclusive technologist, and Fashion and Industrial Designer that helped the first blind person to complete the NYC marathon without assistance. Keith Kirkland is the CoFounder of WearWorks, which invented a navigation system that removes the need for sight and sound. Kieth shared his incredible journey that led to the start of WearWorks, how his team in navigating the eCommerce world, and how you can use Amazon to test your ad spend.Takeaways:Even though you may have a specific audience in mind when designing your product, don't design your product so that only that specific audience can use it. Think about the other applications and don't add friction for them to buy your product.If you're creating a product that performs a function and is also meant to be worn, you need to make sure that it looks fashionable and that the form is not completely sacrificed for the function.If you are already selling on your website, try A/B testing it against Amazon and using the results of that test to determine where you should spend your ad dollars.When you are dealing with a revolutionary idea, don't just try and use it in the most obvious application, think about where it could go beyond that most obvious stepping stone and work to get there first. Amazon Launchpad is a special program from Amazon where you sell wholesale to Amazon and Amazon helps market the product for you. Through Launchpad, Amazon offers much better wholesale margins than those available from traditional distributors.The Launchpad program is very selective and your company must either be invited to join by Amazon or make it through the long application process.Quote of the Show:“Touch is the future of digital communications” - Keith Kirkland Links:LinkedInTwitterCompany InstagramCompany websiteWayband on the App StoreShout Outs:David Clark - Amazon Legends Episode # 119Ways to Tune In:Apple Podcast (Leave a Review)iHeart RadioPodchaser (Leave a Review)Amazon MusicAudibleSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/ Amazon Legends is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

In the good old days, sellers could launch a brand and start selling products on Amazon successfully. It was possible to launch on Amazon with minimal SEO, decent listing optimization, and maybe a little bit of advertisement and get lots of traffic to your product.You could then get those initial product reviews and feedback, go back to iterate your product, and sell even more.Right now…not so much.The idea of using Amazon as the first place to launch your product or your brand has changed quite significantly.Amazon has been inundated with billions of products, and now it's a matter of getting found through SEO and advertising. This can't happen with a new product that no one knows about and no one is searching for in the Amazon search bar.Today, you need to get everything dialed in before you can even think of selling on Amazon.You've got to first build an engaged customer audience, build brand awareness, and get your initial product reviews before selling on Amazon.In this episode, Shannon and I discuss when it's best to launch your product or brand on Amazon and the criteria that need to be in place to ensure a successful launch.Tune in.Key Takeaways- When can you launch on Amazon (02:05)- Is your product Amazon ready (03:31)- Brand equity is the name of the game today (06:54)- You can't compete on price on Amazon anymore (07:54)- The SEO challenge for new and innovative products (10:39)- How to build an engaged audience and social proof (13:08)- Amazon is not the platform to build credibility (19:39)- The Amazon Launchpad tool (22:54)- Using influencers to launch your product (31:07)Additional resources:- Schedule a FREE consultation with the Ave7 team- Grab the FREE Amazon Seller Central Checklist- Get the book “The Amazon Jungle” book by Jason Boyce- Learn more about Avenue 7 Media----Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).Follow us on your favorite podcast platform so you never miss an episode!

00:00 - My Amazon Guy FBA Weekly Q&A, June 17, 202210:03 - Introduction for co-host, Aadil Qamer10:38 - Amazon 2022 Prime Day, July 12-1312:09 - Benefit of Amazon Launchpad on sales boost13:57 - Solution for 5665 error using brand name on a new listing15:48 - Do you have to be branded to give a trademark to sell new items16:20 - FBA Warehouse to destroy rather than return product when having stranded inventory17:05 - Completing parentage title for ranking and SEO18:51 - Broad & phrase match campaigns20:15 - Amazon received two boxes, however content of one box was not checked in21:39 - Amazon auto-enrolling US FBA sellers into NARF22:46 - ​Best strategy for low-budget PPC24:08 - SEO relationship between Parent-Child ASINs25:58 - ​If running a broad match campaign and the main KW is vitamin c serum, would It make sense to have another high volume KW's like vitamin c serum for face, skin, or cleanser27:23 - PPC strategy for size variation28:21 - Launchpad is not worth the money or effort28:35 - Amazon seller support sending the same response30:28 - How long should the launch process should take32:00 - When creating Prime Day-specific campaigns, would I keep my regular campaigns still on33:03 - Do you hire only those w/ experience and fluent English comms skills33:38 - Tools and techniques for wholesale hunting33:58 - Tools for keyword search37:04 - German VAT and to get exemption for AMZ Germany37:32 - Unoptimized listing affected after aggressive PPC38:30 - Advantage of using Phrase Match vs Broad Match38:59 - Better tool for AMZ wholesale hunting, H10 or Junglescout38:09 - With product w/ size variations, how to increase sales for other sizes40:59 - How to expand in another market like EU42:09 - Best tool to count bytes43:02 - Conversion rate above 15% is leaving sales on the table44:09 - Coping up in a situation where competitors have drastically reduced prices45:40 - Criteria to use to decide when to switch from fixed bit to up/down47:01 - Recommendation to set up 1,000 products into ad campaigns47:52 - "Provide missing tracking IDs" when sending inventory from China48:56 - Someone is arbitrating my products for a high premium and I'm getting bad reviews due to the high price49:56 - One day sales are good and second day sales are down51:16 - All points of differentiation between the old bulk PPC and the new one that will go into effect on July 1st53:19 - Could creating another variant be competing against yourself54:19 - How to get hijacker off the listing while TM is pending55:17 - How to change GS1 code w/o losing reviews and ratings58:02 - Products get better sales on PDP, but not top of search59:22 - Is there a way to find the number of reviews that each child variation has individually1:00:06 - Incorrect data on Category Listings Report1:02:57 - Better tool than Junglescout and Helium101:03:13 - Running aggressive PPC on unoptimized listing1:04:53 - With launched product, getting clicks and impression on PDP using diff PPC strat but not getting sales and ACOS 386%1:06:47 - Product launch date or date first available be an option to create an FBA listing in advance1:08:12 - Group products by category or hunders of campaigns in the spreadsheet load, does MAG or AMZ do this?1:09:17 - Top item campaign bid got much higher than the item in original price1:11:07 - Is Customer Conversion Rate column giving the CVR for the brand or showing the CVR for the category1:12:11 - 2 answered questions does not styp on top of the PDP1:13:40 - Under the Category column, the difference between the info that starts with /Products and /Categories1:14:08 - Keywords to target in broad and phraseSupport the show

Lisa LaneThis week Ivy Slater, host of Her Success Story, chats with her guest, Lisa Lane. The two talk about her journey from concept to successful business, building a scalable brand with Rinseroo, and advice for other bold trailblazers.  In this episode, we discuss: How an ah-ha moment turned Lisa into an inventor, an e-commerce professional, and a 7-figure seller on Amazon The book that helped her make it all happen Her journey from concept to successful, scalable business Challenges along the way Tips on brand protection How Rinseroo plans to be a household name in five years What advice Lisa has for being a trailblazer and making an idea come to fruition Lisa Lane is an inventor, entrepreneur, and author.  Lisa Lane is the President of Lane Innovations, an e-commerce business based in New Jersey. Lisa is re-inventing the way we rinse, clean and bathe. An ah-ha moment in her shower was the inspiration to start the company. She knew that she had a mass-market problem solver in her head and brought the Rinseroo from concept to life despite having no clue where to start.  She has since launched the Rinseroo on her own website, gotten two utility patents and built it into a 7-figure seller in just two years' time. The Rinseroo has become a top seller on Amazon Launchpad and it also sits atop their “most wished for” list. Prior to founding Lane Innovations, Lisa worked in pharmaceutical sales and marketing and served as a career expert for many pharmaceutical websites and newspapers. She is also the author of “3 Days to a Pharmaceutical Sales Job Interview” and “118 Great Answers to Tough Pharmaceutical Sales Job Interview Questions”. Both are step by step guidebooks to help aspiring pharmaceutical sales reps break into the highly competitive field. Today, Lisa is busy building her Rinseroo business. Her goal is to go from having a product to a brand and she is doing this by adding line extensions in the pet and bath space. She is also in the process of scaling internationally as well as into thousands of brick-and-mortar stores nationwide. Her dream is to make the Rinseroo brand into a household name and she is well on her way to seeing her dream come to fruition.  Website: https://rinseroo.com/Facebook: https://www.facebook.com/GetRinseroo/ YouTube: https://www.youtube.com/channel/UC0HoZs93Z0ZWnw1arjVHGUA LinkedIn: https://www.linkedin.com/in/lanelisa/ TikTok: https://www.tiktok.com/@rinseroo Instagram: https://www.instagram.com/officialrinseroo/

On this episode of the Jason Cavness Experience I talk to Levi Reed - Co-Founder Eunimart, Ex-Amazon We talk about the following and other subjects How he became interested in tech and startups Founder Institute Startup investing Eunimart Levi's Bio I graduated from Wells College in upstate NY, near the dairy farm where I grew up. Both of my parents were small business owners and I had a strong interest in the vein. After working in the wine industry in NY for a couple years and then in government, I studied for my MS in Communications at Ithaca College and started a marketing practice. That got me interested in startups and tech, and ultimately I decided to do an MBA at ESADE in Barcelona. I was fortunate enough to land an internship with Amazon in Luxembourg and then a full time offer after graduation, and in 2016 I moved to Seattle to start at Amazon. I was there for another 4.5 years, mostly leading product marketing teams across several businesses including Amazon Lending, Amazon Advertising, and Devices (Echo). I also held roles with the Retail business and Amazon Launchpad. I left to join one of the largest hearing care companies globally, to build and launch a customer-facing brand. Unfortunately that didn't work out (happy to go into why, it's not sensitive) and I left to join Eunimart as a late cofounder leading marketing, sales, and GTM in the US. Levi's Social Media Levi's LinkedIn: https://www.linkedin.com/in/levireed/ Levi's Email: levi.reed@eunimart.com Company Website: https://www.eunimart.com/us Company Instagram: https://www.instagram.com/eunimartltd/ Company YouTube: https://www.youtube.com/channel/UCmGtodAnLo8OeKHjgq6dBGQ Company Twitter: https://twitter.com/eunimartltd Levi's Gift "As Eunimart is growing our US presence, we're looking for customers who would be willing to share their experience using the platform to inform a case study. We're offering discounted implementation and service fees to the first five customers who choose to participate. Please contact levi.reed@eunimart.com for more information." Levi's Advice I want to reiterate what I said before. I think it's really important to recognize your priorities and recognize your limits. I think it's important to think about limits. Limits are real, and they exist. But they're also typically malleable. As you're growing as a professional, if you're thinking about going into startups. I think it's always an exciting experience to find your limits and test them and then figure out a plan to expand your capacity in certain areas if you want to. I think it's a question of balancing reality with pragmatism with optimism. I'd say that's something that's pretty top of mind for me lately. As I'm finding, I'm testing my own limits and capacities in this new experience.

Does being an entrepreneur in the food sector mean doing everything yourself? Not according to Ayesah Grover, CEO and founder of strp'd, a company that makes flour, milk and flakes out of tigernuts. In the episode of the Career Conversations series, Ayesha tells Elisa Roche that collaboration and outsourcing are hugely important: "I don't think anyone can do absolutely everything." She says, although she is a one-woman team, she outsources some of her social media content, product development and package design. That doesn't mean being hands-off though: "I'm very involved in every process." In this episode, Ayesha reveals what tigernuts actually are, and how she came to find them and turn them into a number of successful products. She also tells us how she benefited from joining the Amazon Launchpad programme, and how disaster turned to success when the first Covid lockdown hit just as she was about to launch her brand new product. Ayesha Grover, CEO and Founder, strp'd After a number of years working in London, graduating with an MBA in NYC and launching a fitness business in Mumbai, Ayesha finally returned to the city where she grew up - Lagos, Nigeria. Whilst working in Nigeria, she discovered an incredible super-ingredient: tigernuts! Don't be fooled by the name, tigernuts are NOT nuts, nor do they come from tigers but in fact are nutrient-dense tubers.   Ayesha was intrigued by this allergen-friendly superfood that tasted delicious and proved to be a powerhouse of plant-based nutrition.  She launched tigernut-based brand, strp'd in 2020 for everyone to enjoy delicious foods, regardless of dietary restrictions. 

Today I’m excited to have Mina Elias on the show. Mina is the CEO of MMA Nutrition LLC where he sells various supplements catering to MMA fighters. In addition to his Amazon business, he also runs a successful Amazon PPC agency. I invited Mina on the show to talk about how to grow a supplements brand and his experiences with the Amazon Launchpad program. What You’ll Learn How Mina got started and why he chose supplements? How to grow a supplements brand the right way What is Amazon Launchpad and whether it is worth joining Other Resources And Books MMA […] The post 389: How To Make Millions Selling Supplements On Amazon With Mina Elias appeared first on MyWifeQuitHerJob.com.

In this episode of Add To Cart, we checkout Alex Sinickas from Milkdrop. Milkdrop is changing the way breast pumps feel for women, by redesigning the pump from the nipple up. Established in 2019, Milkdrop has already attracted funding, won the Amazon Launchpad, worked closely with universities and won government grants. Links from the episode:Market LaneAdore BeautyCautionary TalesRichard FlannaganFrom Avalanches to Nipple Hugs: The Milkdrop Story | #123Questions answered in the podcast:What is the weirdest thing you've ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… About your co-host: Alex Sinickas from MilkdropAlex is the engineer behind Milkdrop. After using breast pumps to feed her daughter, she has been working on changing how breast pumps are designed, so that the experience of the woman is placed firmly at the centreYou can contact Alex at LinkedInAbout your host: Nathan Bush from eSuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we are joined by Alex Sinickas who is the Co-Founder and Engineer at Milkdrop. Milkdrop is changing the way breast pumps feel for women, by redesigning the pump from the nipple up - and as you'll hear from Alex, they have a much bigger mission at play. Established in 2019, Milkdrop has already attracted funding, won the Amazon Launchpad, worked closely with universities and won government grants. Today Alex talks us through her approach to product prototyping with her engineering background. We also discuss some of the ways Alex and the team are getting information on the size and shape of Australian women's nipples - which includes getting flashed in public. Just a standard day at work really. And totally unrelated but very cool, Alex tells us about her time as a ski patroller where she had to use dynamite to trigger avalanches. Links from the episode:Ida SportsAmazon LaunchpadBlinkistShopify Plus and Peter Sheppard (sponsored)Signet and Free to Feed (sponsored)Questions answered:How did you go from snow scientist to breast pump designer?How did you come up with the sleek brand aesthetic for what is actually a medical device?Without an eCommerce background, how did you get up to speed to make eCom your primary channel?This episode was brought to you by… Shopify Plus & SignetAbout your host: Nathan Bush from eSuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Alex Sinickas from MilkdropAlex is the engineer behind Milkdrop. After using breast pumps to feed her daughter, she has been working on changing how breast pumps are designed, so that the experience of the woman is placed firmly at the centreYou can contact Alex at LinkedIn See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we are joined by Alex Sinickas who is the Co-Founder and Engineer at Milkdrop. Milkdrop is changing the way breast pumps feel for women, by redesigning the pump from the nipple up - and as you'll hear from Alex, they have a much bigger mission at play. Established in 2019, Milkdrop has already attracted funding, won the Amazon Launchpad, worked closely with universities and won government grants. Today Alex talks us through her approach to product prototyping with her engineering background. We also discuss some of the ways Alex and the team are getting information on the size and shape of Australian women's nipples - which includes getting flashed in public. Just a standard day at work really. And totally unrelated but very cool, Alex tells us about her time as a ski patroller where she had to use dynamite to trigger avalanches. Links from the episode:Ida SportsAmazon LaunchpadBlinkistShopify Plus and Peter Sheppard (sponsored)Signet and Free to Feed (sponsored)Questions answered:How did you go from snow scientist to breast pump designer?How did you come up with the sleek brand aesthetic for what is actually a medical device?Without an eCommerce background, how did you get up to speed to make eCom your primary channel?This episode was brought to you by… Shopify Plus & SignetAbout your host: Nathan Bush from eSuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!For full show notes, please visit https://addtocart.com.au/add-to-cart/from-avalanches-to-nipple-hugs-the-milkdrop-story-123/ See acast.com/privacy for privacy and opt-out information.

In this episode of Pitstop, Juspy Cofounder Leonie Lynch shares her experiencing with Amazon Launchpad.  Key moments in this episode: 1:30 Getting started with launchpad  used to be invite only, but if you're a small seller with less than $5M in revenue, you can apply. It's an easy way to own your Amazon listing, without going through a reseller or distributor. 2:30 Keeping track of the Amazon process with a good old fashioned notebook, and the headaches caused by bad ASIN management. If you have the same product in different market places, using different ASIN's can be a big issue. 4:30 One of the biggest benefits of being a part of the Launchpad program was the access to premium seller support, especially when something goes wrong, like moving categories. 6:00 Amazon has tough requirements in place, but they don't always tell you about them. While relisting a product that was already live, Leonie had to provide just about every piece of evidence you're a real brand imaginable. Including photos of you with the product. 7:00 Nothing is a quick fix with Amazon. It took weeks to get their product relisted. Ultimately it's on you to learn Amazon as best as you can, including finding a coach who has done it before. They can help you navigate things like contacting support to reduce your wait times. Always have them send you a transcript. 11:00 A+ plus content are additional areas to make your Amazon listing feel like yours. You can use it to bust objections, tell your story, and sell more products. Pitstop is proudly sponsored by: https://www.omnisend.com/rolledup/ (Omnisend) - https://www.shipbob.com/rolledup (ShipBob) - https://gorgias.grsm.io/pitstop (Gorgias)

Kyle spent over 7 years at Amazon where he launched multiple billion-dollar programs, including Amazon Renewed and Amazon Exclusives – now known as Amazon Launchpad. Since leaving Amazon in 2020, Kyle has co-founded two companies, The Lab Consult, which helps e-commerce brands implement systems to scale profitably online, and Foundry Brands, an FBA brand aggregator that recently raised $100M to buy and grow consumer brands.In this episode, Kyle shares examples of how listening to his customers (Amazon sellers) helped him to Think Big and set a vision for programs that have grown into billion-dollar Amazon businesses. Kyle's methods of asking questions and uncovering opportunities, and his insights on when to bet big on new initiatives, offer usable tips for aspiring entrepreneurs both inside larger companies and setting out to launch the next big thing.

00:00 Intro10:31 My Amazon Guy Process11:13 My Amazon Guy Core Values12:32 For a new client's product w/ over 1000 organic KW, do you automatically go to phase 2 or go through phase 1 anyway? What factors would cause you to jump to phase 2 right away15:00 A 48hr episode but my Amazon account manager has vanished. What steps do you take to get ASINs created by regular SC for a product w/o UPCs o EANs to sidestep unnecessary pushback16:43 Ad campaign has $200 budget with 10 KW (5 performers, 5 poor) What is the difference between moving the good words to their own campaign vs just lowering the bid on the poor performers17:45 Amazon invited me to the Amazon Launchpad program. Is it worth the money (5% of rev)19:48 My inventory restriction is getting worse (restocking limit is decreasing) any insights on the future state of restocking limits20:47 For misspellings, in Helium10, Cerebro found words like Chistma but on misspellinator, this doesn't even show as a top misspelling and lists others. What tool do you use to determine misspellings21:47 When creating a listing w/ variations (2 colors), do I edit each ASIN w/ different KW, descriptions, or just the main parent ASIN?22:38 What are the key factors Amazon uses to rank a listing organically24:58 Do we always need to run PPC to keep organic ranking26:02 Does Amazon change PPC bids during different time slots based on search volume26:17 Is having your friends vote the helpful button considered review manipulation26:54 Best marketplaces aside from the NA ones to sell in27:43 Do you have an answer key that you can plug on the 200 words to avoid pesticides28:12 If I sell a brand item and bundle it w/ something else or my brand item, should I use a new UPC code and who do I put a brand/manufacturer on the listing30:12 Best tips for product research31:35 I got 2 new reviews today but my total review count only went up by one32:22 I know I can't put brand names in backend search items or Alt text, but what about book titles. I've seen many of my competitors do this. Is this w/in Amazon TOS33:10 I just wanted to know if most of you have your parcels shrieked wrapped33:33 To structure the title, would you recommend one of the following characters "-" or "|"33:52 Editorial reviews overrated34:14 We have a top product in our category and it has 6 variations. We want to split the listing into 2, how would we do this? Would the 2nd listing have a good ranking like the 1st35:27 How do I stop Amazon bots from taking text from my listing images and auto-populating listing features incorrectly37:00 I use my brand name on Amazon CA and USA all caps, is it better to trademark it as all caps or in the proper case37:42 You have said that PPC is rather far down on the list in the A9 algorithm of ranking, however, it seems to be your main go-to to gain rank38:30 Can you elaborate how the PPC can push you higher in ranking w/o breaking the bank39:14 What is the process of changing to the new brand, how do I tackle it40:24 I can no longer get the first name, last name, address from my customers in Amazon anymore. I used to be able to do that and run ads on Facebook for them42:41 Have 13 products for Amazon. Since I am a new seller, how many of each product should I have available for shipping to Amazon? Will I be limited to 200 total or 200 per product listing44:32 I'm about to launch 3 SKUs and coming out the gate w/ a heavy restocking limit for the current SKU. What are your counsel and wisdom on product launches in this world45:13 My bullet points just randomly disappeared on my listing45:56 When sending a softcover book to FBA, do you recommend some form of prep for protection? Support the show (https://www.paypal.com/paypalme/myamazonguy)

E44 That Great Business Show 2.00' Malcolm Murray, Director of Sales, Sky Media tells us how ten businesses can benefit - for FREE - from a total €200,000 value of TV advertising on Sky channels - €20k of airtime value per business. All the businesses have to do is to make the ad (which may only cost the business €1,500) and then (if chosen) those businesses can advertise nationally or right down to the individual households on Sky channels. Up to 200,000 homes might see your ad up to four times - a great launch for a small business. Sky Media has a system called AdSmart that can identify your perfect audience. Applications must be in BEFORE 3rd of August. More details www.adsmartfromsky.ieMalcolm's 'hire in a heartbeat'...Richard Branson.16.00' Leonie Lynch, Juspy, selected for the Amazon LaunchPad programme, tells her story of why her health drink's first iteration had to change from a 'ready to drink' formulation and then she had to 'pivot to powder'. She talks about her 'bias'...and discusses how bias in business can skew your business decisions, not always for the better. She explains how she got in touch with Teagasc and how wonderful Eddie O'Neill and Wendy Roberts in Teagasc were in helping develop her product and make it taste like Terry's Chocolate Orange. She recommends Trust Pilot as a sales tool. She's about to ship to Singapore and hopes for a successful exit in seven years.And her 'hire in a heartbeat'...it took some time to get a name from her but she finally opted for her own sister, Sharon McMeel. 37.00' Michael Egan, founder of MegaFab, based in Glenamaddy, Co. Galway. Having spent 32 years in companies including Kingspan he decided to go out on his own, making and selling products that he creates based on demands that he sees himself in his daily life, particularly around farms and farmyards. He had no plan when he finally left Kingspan and explains how he ended up setting up his own business and how his main product at the moment, his Tipsy Bin came about...and then how MoMate emerged. He explains the difference between a registered design (very cheap) versus (a very expensive) patent that then has to be protected (more costs). He references a Cavan based YouTuber called Adrian Morris who has been a huge help in marketing the Tipsy Bin.His 'hire in a heartbeat' - 'farmer' Jeremy Clarkson 57.00' Carlow based business and mindset coach for women, Lucy Gernon. She explains many of the differences between men and women in the way they sell themselves in business. She references a great book called The Chimp Paradox by Professor Steve Peters who has analysed these differences and she recommends a second book, Positive Intelligence by Shirzad Chamine. She introduces us to two of her favourite quotes, 'Her success is not my failure', and 'She's not your competition, she's proof it can be done' and explains how she uses those in her coaching. Her one big tip, 'ask for help'. www.LucyGernon.comHer 'hire in a heartbeat' - marketing guru Catherine Casey Hosted on Acast. See acast.com/privacy for more information.

Jana Krekic of YLT Translations talks about using translations to increase your Amazon international sales. Also covered in the interview with Jana Krekic: What are the top mistakes sellers make when expanding to international marketplaces. What do you think about the Amazon Launchpad program. What's your Amazon keyword strategy? Importance of localization - different marketplaces, different styles. How to start off right on the international Amazon marketplaces? New post-brexit regulations in terms of translations. Jana Krekic of YLT Translations - https://ylt-translations.com/ Jana is a certified translator, international speaker keynote speaker, an e-commerce consultant, and also the founder of a 7-figure Amazon dedicated translations agency - YLT Translations. She has had over 5 years of experience working with various 7 to 9-figure Amazon sellers and is very passionate about her work. Recently the agency has partnered up with the fastest growing unicorn - Thrasio. Jana was also a business development manager in one of the biggest North European online eCommerce platforms for 8 years where she had gained a lot of experience with online businesses. She doesn't only lead the team of 60 people, but also completely understands E-commerce and Amazon and has created an Amazon dedicated translation agency that helps sellers scale their businesses across different international marketplaces. jana@ylt-translations.com About AccrueMe - https://www.accrueme.com AccrueMe provides Amazon lending to help Amazon sellers grow quickly and increase profits. Our Amazon funding has no credit checks and no monthly payments. Our goal is to help Amazon Sellers earn more money. Growth is almost always the driving force behind added profits. If Growth and Additional Profits interest you, then keep reading. We want to help you grow larger and more profitable, and in return, we want to share in a small percentage of the profits, but only temporarily – only for as long as you want to use our capital to grow. In exchange for doubling your capital, we temporarily receive a small “piece” of a much bigger pie. And you don't even have to pay us every month. Pay us when it is best for you and your business.

Mike Grandinetti and Dr. Ikhlaq Sidhu first appeared on the show in November 2020 to discuss their plans and the then upcoming launch of the Global Venture Catalyst (GVC) platform and community. The GVC initiative is aligned with a number of COVID-19 innovation-focused podcasts that I collaborated on with Mike in the Spring and Summer of 2020 to highlight how a number of institutions, from Mass General Hospital to Georgia Tech to Rutgers to the Smith College Picker School of Engineering were breaking down silos and bringing together previously disparate groups to create critically needed ICU-class mechanical ventilators, incubation boxes, and face shields to overcome supply chain bottlenecks and life threatening shortages of this critical Personal Protective Equipment (PPE). In this promised follow-up episode, Iklaq and Mike provide an update on the key take-ways of the GVC event, which operated on five continents simultaneously between January 9-17, 2021 Here's a quick executive summary of this exciting - and groundbreaking - initiative: 170 students participated with representation from the top 25 research universities globally and the top 20 MBA programs globally Successful global corporate collaboration with Medtronic, Dassault, Next Era Energy, Applied Material, Celonis, Elkem, Axel Springer, and others  Successful participation of global VC funds and tech accelerators, including LearnLaunch EdTechAccelerator, Blockchain Founders Fund, Amazon LaunchPad, and others Successful participation of global advanced tech startups Major learnings Tested AI algorithms for creating student teams GVC's project-based team collaborations/spring are the new job interview GVC is creating the education program of the future by: - Unlocking latent potential of students - Providing project - based learning in real life situations (STARTUP ventures and firms) - Developing a professional profile for tech skills and also for proactive team behaviors (IQ/EQ/collaboration skills) - Delivering a benefit to all stakeholders - Helping students unlock potential, learn on real projects, and meet industry leaders and learn about industry players they likely would not have otherwise encountered - Participating companies get visibility with a sought-after talent pool, targeted recruiting opportunities, and can benefit from the solution of, or progress towards resolving, actual problems - Nurturing emerging ecosystems, diversity slate, and CSR GVC major take-aways 1. Global community of innovators across 5 continents came together very quickly 2. Validated huge gap between companies and young, hyper-current skilled students 3. Great tech talent is truly globally dispersed 4. Undergraduate students can make huge contributions 5. The design sprint methodology, infused with the innovation-engineering methodology - is powerful and effective across many “use cases” (AI/ Machine Learning; tech assessment; UI/CX; Minimum Viable Product) 6. It’s remarkable what can be achieved in a 4-day focused sprint to unleash innovation 7. Some students hired to be interns, for example: - Czech student with strong hired as intern by Boston EdTech company led by MIT CSEE grad) - US MechEng student with career goal to work in auto industry to be hired as intern by a European company building next gen EV lithium ion batteries Going Forward Plans Build a platform and a community Continue to grow global community Provide additional opportunities for students to realize their professional goals and ambitions through a range of programs, including: - Short term consulting projects - funded by scholarships/ stipends / etc.) - Fellowships to contribute to building GVC community - Create additional opportunities for companies to hire the very best students (both EQ/IQ) to support access to critical talent (including racially and ethnically diverse talent) and innovation activation goals through a range of programs - Leverage hybrid faculty, students - Launch more sprints, short-term consulting projects - Provide developing countries and regions with opportunities to help advance their students educational STEM skills by transcending limited local resources and expertise and integrating these participants them into a larger global digital ecosystem Relevant Resources Mentioned in This Episode: https://www.globalventurecatalyst.org/ https://www.globalventurecatalyst.org/blog https://www.linkedin.com/posts/markdanielbayer_entrepreneurship-startups-education-activity-6728332715592040449-rK5U/ https://whensciencespeaks.com/podcast/caring-for-covid-19-patients-creating-ventilator-design-challenge-with-rich-boyer-md-phd/ https://whensciencespeaks.com/podcast/georgia-techs-inventive-responses-to-ppe-shortage-with-chris-saldana-phd/

Today we have a roundtable Dr. Ellis Whitehead, Leo Limin, Ivelin Demirov and Brandon Young. Between us, we have seen 10s of millions of data points and thousands of accounts over the years. Today we look at some of the trends and ask… Does luck play its part? For instance, how many people nail it out the gate (on every product)? Why do we often hear about hero products mixed with the also rans? Have you noticed people can kill it in one category and then cannot recreate the magic in another? What about the 2015 effect vs what happens today? These are just a few of the questions we will be discussion today. Ellis Whitehead A Data Scientist and Algorithm expert, Ellis is the architect of all our smart technology. Ellis’ has a proven track record in his ability to solve complex problems and turn them into simple solutions through software engineering, mathematics and data science. He has been deeply involved in the success of the groundbreaking Amazon consumer sourcing software tool Jungle Scout. Ellis became inspired to solve these complex problems after completing his PhD in automation and data science. Leo Limin Software Developer and Internet Marketer since year 2000. Leo is an expert 7-figure Amazon seller, member of MDS group and also an experienced Amazon and Facebook software developer, co-founder of EliteSeller.com, Pixelfy.me and Rebatekey.com projects. Ivelin Demirov Ivelin is a Canadian based serial entrepreneur, best selling author, investor and the founder and CEO of River Cleaner. Ivelin started his career as an industrial design engineer, a profession he abandoned for his love of entrepreneurship, initially selling on eBay and then moved to Amazon. Since 2001, he started and sold multiple ecommerce and SaaS companies, invented, designed and manufactured over 100 products. After 9 successfully delivered Kickstarter projects, he is now collaborating and partnering on multiple products that are planning to sell later on Amazon Launchpad. Brandon Young Considered by many to be one of the leaders in current Amazon Private Label strategies, Brandon Young began selling on Amazon in 2015, as most sellers do, with arbitrage. Seeking a more scalable business model, he pivoted to wholesale and private label. In June of 2016 he launched his first private label brand. Less than 3 years later, he is exclusively private label, has 4 brands, and is on pace for 8 figures in revenue. Now he splits his time between launching his own new products and teaching others how to effectively choose, source, and launch private label products through his 12 week guided course, Seller Systems.

Content is KING!

Amazon est le leader incontesté du e-commerce :  22 millions de Français y achètent des produits tous les ans  10 000 PME françaises vendent sur Amazon 22% de part de marché en France  Dans ce nouvel épisode d’Ecommerce Geeks, nous avons le plaisir d’accueillir Sophie Laporte. Elle a créé la marque Un Air d’Antan.   Leur particularité est d’avoir tout misé sur Amazon, en en faisant leur canal de vente principal. Et en trois ans, ils ont atteint 1 million de CA en étant une petite entreprise de 5 personnes. Avec Sophie nous avons discuté de : Leur stratégie sur Amazon  Pourquoi avoir choisi Amazon, et pas une autre marketplace ?  Quels sont les conseils pour les e-commerçants qui voudraient se lancer sur Amazon ?  En quoi consiste les programmes comme Amazon Launchpad ou le service logistique Pan-Européen ?  Comment ils ont réussi à se différencier sur la marketplace et se développer à l’international ?   Bonne écoute ! Retrouvez Un Air d'Antan en ligne : unairdantan.com Sur Instagram : @unairdantan

Facebook live panel global 29 April 2020 Jenna Lieber, Turnkey Product Management Konark Ogra, Rural Handmade John Cavendish, Seller Candy What is changing for Amazon Sellers under Covid19? John notifications are insane - ,monfitionring listing is arduous - amazon stopping everyone shipping in from mid march to mid arpil - france still closed - can't shop intra-couty - couldn't ship into Italy - use 3 PLs - have live listings - sales volume not down too much - Some up a lot but Jenna A lot of clients grew in March April plateau Some clients not able to ship things in - Non-essential - Switched to FBM - Now still not able to ship items in for all clients - Amazon Launchpad - no.1 sellers will go first Sourcing Konark 2 big changes - Hedging from diversifying from China - Supply chain - The biggest concern with sellers - how safe is the brand? - Should we be focussed on creating existing products - consumers are now looking for stories What's the number one solvable issue for your clients? Jenna: Managing ship time - Jenna - prime badge etc. - monitor using merchant words to track ship time - Some clients half FBA and half FBM - FBA is beating FBM half the time - Clients with over 300 different SKUs John - FBA sales Manually tracking on a spreadsheet FBA dropped from 80% before COVID, 20% then back up t5o 65% plus Treat it as business as usual Konark - Simple model still working CAD design etc in China can be $5-25K Minimalist model - come with a design, see feasibility - Human-made samples are maybe $250 - Post COVID the future will be more local - More SMEs - Army of sellers will be a big thing - feeling we have to support small businesses What's happening next? John Things are moving fast There will be a boom - people want control over their income Jenna Ecommerce In general will continue to rise Anyone who didn't have a prime account is now in And locked in for a year! People who didn't buy on amazon What's happening next couple weeks? USA:Jenna Allegedly reopening A lot of people will keep sheltering in place FBA warehouses probably seen the worst Statten island walkout and Chicago Europe - John/Konark Coming out of lockdown Spain coming out You can still ship back into France from other countries Thanks to our international panel! *CONTEST* I'll give away the last one - because Michael and Jason (his new co-host) are giving away a $100 bundle of cool business strategy and e-commerce books to the winner of their "subscribe to our new podcast" competition. Enter Contest now to win $100 worth of Business books! For the next 9 days or until May 13 2020, just 1. enter the contest 2. subscribe to the podcast! You can even earn extra points by listening to particular episodes etc. Enter Contest now to win $100 worth of Business books! More importantly, learn some deep business and strategy models so you can construct a robust, profitable business that you love to operate. Episode Transcript: FINAL GLobal Roundup 1 jenna, john, konark V2 Today's episode is sponsored by the new e-commerce podcast. The e-commerce leader. The podcast is hosted by myself and Jason Miles, Shopify business owner, and Udemy's highest rated e-commerce instructor. To win $100 worth of business books, just enter our contest. Simply go to amazingfba.com/contest, and then subscribe to the new podcast. Michael Veazey: Today was an exciting new venture. We had our first panel interview today via Facebook live . We spoke to three experts on three different continents. So how international is that? the subject was a global roundup on what they've seen happening with our clients in the amazon space over the last few weeks of the crazy covid 19 times we're bringing you today, a very international panel. And, the subject of today is all about sort of round up really big picture perspective on h...

Dana gets into a competitive fashion. Robert Shaw (from Jaws) discusses the Mueller Report. Tony Montana at Thanksgiving Dinner. Plus, Bradley Cooper & Lady Gaga at the Oscars, Norm MacDonald, and Mike Tyson. This episode is sponsored by Amazon Launchpad (amazon.com/shoplaunchpad), Betterhelp (www.betterhelp.com/conan code: CONAN), NHTSA, KiwiCo (www.kiwico.com/CONAN), and Stamps.com (www.stamps.com code: CONAN).

Hvad er Amazon Launchpad - og hvordan kan du gøre brug af det? Hvad skal der til - og vigtigst af alt, er det tiden værd? Lyt med til denne episode, som omhandler netop dette.

With nearly 50% of all e-commerce sales occurring on Amazon, many crowdfunders are asking the question, “how can I take my product and sell on Amazon?” On this episode of Crowdfunding Uncut, Khierstyn has a conversation with Ben Arneberg, founder of Product Fuel and creator of crowdfunding giants Willow & Everett and Terra Mat. Ben shares his top tips for crowdfunders looking to move into the e-commerce space after a successful campaign, how to rank highly within Amazon’s categories, and many more trade secrets that you don’t want to miss. Be sure to listen to this episode - your product will thank you. Crowdfunding platforms and Amazon are delicate partners - here’s how Product Fuel makes it work Turning a successful crowdfunding campaign into an equally successful brand online is hard work. That’s why Ben created Product Fuel - to help entrepreneurs move their products from crowdsourcing platforms into digital marketplaces. While it may be easy to list products on Amazon, it’s extremely difficult to allow that product hit its full potential. Product Fuel has successfully taken campaigns such as Wilcox Boots that earned over $140,000 through Kickstarter and helped them bring in over $80,000 monthly Amazon sales. When a campaign is nearly complete, Ben and his team will begin conversations with the client to determine product flows and shipping methods. This allows both parties to fully understand the desired outcome for the product and make a game plan that is tailored to each product, target audience, and sales goals. To hear how to get your product on Ben and Product Fuel’s radar, be sure to listen to this episode. The art of combining a crowdfunding campaign, a stellar website, and selling on Amazon Product Fuel attracts clients who already have a successful crowdfunding campaign in progress. Ben encourages aspiring creators to go to a crowdsourcing platform first, rather than trying to launch solely on a website or directly to Amazon. There’s a trifecta that leads to the most success: a successful crowdfunding campaign, an interactive website, and ranking highly on Amazon (leading to more sales.) The campaign is the first integral piece in the process - aside from having an innovative product that fills a market gap. Campaigns create “an amazing halo effect” as Ben explained, and when harnessed properly the momentum drives organic traffic to Amazon and pushes your rankings higher. Without all three of these pieces, your efforts will be much more difficult. For Ben’s full explanation on this cohesive approach, be sure to listen to this episode of Crowdfunding Uncut. Why accurate keywords and appropriate pricing is key for Amazon success To explain the importance of great keywords and appropriate pricing, Ben uses a hypothetical coffee mug scenario. Even if you have a stellar coffee mug that sells well for $50 on your website, that doesn’t necessarily mean it will sell well on Amazon. When compared to $7 competitor mugs, if your $50 mug only has a 5% conversion rate on Amazon, it will be pushed down in the rankings and be seen by very few customers. This is the point of critical balance - your product needs to be priced accordingly to not be immediately written off by the client, and it needs to be matched with the right keywords and categories. Product Fuel can help you with this process. For all of the insights on Amazon success, don’t miss this conversation with Khierstyn and Ben. Ben’s best advice for achieving success selling crowdfunding products on Amazon In addition to all of the selling strategies Ben discusses on this episode of Crowdfunding Uncut, he encourages crowdfunders to always communicate with a campaign’s backers. You want to avoid launching on your website or on Amazon before your most loyal supporters receive their product. You can also use this window of time for feedback - see what your backers like and dislike about the physical product and then make slight adjustments before releasing it to the general public. He and Khierstyn also discuss the importance of always fulfilling sales through Amazon and why you should stay away from Amazon Launchpad. To hear more of Ben’s expert advice don’t miss this episode of Crowdfunding Uncut. Outline of This Episode [0:53] Khierstyn introduces her guest for this episode, Ben Arneberg, founder of Product Fuel and Amazon seller guru [3:59] Why Amazon and crowdsourcing are delicate partners [7:17] Why Ben was hesitant to use Kickstarter for Terra Mat, and what changed his mind [8:38] The difference between product selection for Kickstarter and Amazon [12:20] Pros of putting an established brand on Amazon [17:45] Ben’s best tips for future Amazon e-commerce sellers and why you should stay away from Amazon Launchpad [20:44] Ben’s suggestions for organizing product fulfillment [22:57] The timeline for creating your e-commerce process [31:21] How to get connected with Ben and Product Fuel Resources & People Mentioned SPONSOR: Gadget Flow - get your project in front of over 25 million people per month and receive 10% off your service with code “Uncut10” Ben’s company - Product Fuel Willow & Everett Cube Fit Terra Mat Wilcox Boots Jamstack guitar amplifier Connect with Ben Arneberg Ben’s email Product Fuel’s website Product Fuel and Amazon e-commerce Connect With Khierstyn www.CrowdfundingUncut.com On Twitter: @KhierstynRoss On Facebook On LinkedIn

For this exciting episode of Art of the Kickstart, we’ve lined up a very special giveaway! But first, tune in to hear from the creators of the game Watch Ya’ Mouth about launching a game on Kickstarter, protecting your intellectual property, selling your product through Amazon Launchpad and much more. Watch Ya' Mouth - The Hilarious Mouthguard Party Game Key Crowdfunding Takeaways What it looks like to develop a minimum viable product How long it takes to set up a Kickstarter project Why the timing of a Kickstarter campaign is important How giving backers a chance to help influence the final product can help your campaign How to handle inquiries from potential partners during your Kickstarter campaign How to use Kickstarter to test your product and grow your fan base Why speed to market matters when trying to protect yourself against counterfeits and knockoffs How to use Amazon Launchpad after a successful Kickstarter campaign Links Watch Ya’ Mouth on Kickstarter wymgame.com Amazon Launchpad How to Win Friends and Influence People Connect With Watch Ya’ Mouth Watch Ya’ Mouth on Facebook Watch Ya’ Mouth on Twitter Watch Ya’  Mouth on Instagram Watch Ya’ Mouth on YouTube Giveaway ***This giveaway has closed. Congrats to our winners!*** In honor of the holiday season, we have an exciting giveaway lined up for you! Want to win your own Watch Ya’ Mouth game and NSFW expansion pack? Give us your email address below to sign up for our newsletter and enter for a chance to win! Want bonus entries? Head over to our Facebook page and tell us what card you’d like to see added to the next expansion pack! We’ll be randomly selecting five email addresses and five Facebook comments to win a prize! Deadline to enter is Monday, January 1 at 11:59pm EST. Official contest rules, terms and conditions can be found here. #mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; width:400px;} /* Add your own MailChimp form style overrides in your site stylesheet or in this style block. We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. */ Enter to win a Watch Ya Mouth! NSFW Expansion Pack: Email Address (function($) {window.fnames = new Array(); window.ftypes = new Array();fnames[0]='EMAIL';ftypes[0]='email';fnames[1]='FNAME';ftypes[1]='text';fnames[2]='LNAME';ftypes[2]='text';}(jQuery));var $mcj = jQuery.noConflict(true); Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript

Nach einigen Jahren bei Procter & Gamble wollten Florian Kiener und Stefan Walter etwas Eigenes – und haben mit der elektrischen Zahnbürste Happybrush ein Konkurrenzprodukt entwickelt. Ein paar Tage nach dem Auftritt beim TV-Format „Die Höhle der Löwen“ zieht Co-Gründer Florian Kiener jetzt ein Fazit: Wie viele Zuschauer haben die Website besucht? Wie viele haben wirklich gekauft? Und mit welcher Marketingstrategie baut das Startup jetzt auf der Aufmerksamkeit auf? Im neuen OMR Podcast liefert er die Antworten. Alle Themen vom Podcast mit Florian Kiener von Happybrush im Überblick: Wie unterscheidet sich das Produkt Happybrush von anderen Zahnbürsten? (ab 2:00) So entstand die Idee, eine Vertical Brand für Zahnbürsten zu entwickeln (ab 4:00) Nach dem Auftritt bei DHDL: Gab es ein Investment von Ralf Dümmel und Carsten Maschmeyer? (ab 5:00) So viele Zahnbürsten hat Happybrush vor und seit DHDL verkauft (ab 7:00) Wie hat sich das Marketing seit der DHDL-Ausstrahlung verändert? (ab 8:20) Deshalb ist Amazon für Happybrush so wichtig und so viel kostet ein gekaufter Klick (ab 9:30) Vor- und Nachteile von Amazon Launchpad (ab 11:00) So entstand die Zusammenarbeit mit Johnny Rotten, dem Sänger der Sex Pistols – und das hat sie gekostet (ab 12:30) „Mach’s Dir lieber richtig!“ – Deshalb hat Happybrush zum Launch mit einem Dildo geworben (ab 16:00) Einhorn, Mymuesli, True Fruits – Von diesen Firmen lässt sich Happybrush in Sachen PR inspirieren (ab 17:00) Trotz wichtiger und hilfreicher PR: Performance Marketing ist für Happybrush der wichtigste Kanal (ab 18:30) Viel Konkurrenz und hohe Preise machen SEA für Happybrush weniger attraktiv (ab 20:30) Wie viel Potenzial hat der Markt für elektrische Zahnbürsten in Deutschland? (ab 21:30) Der Customer Lifetime Value von Happybrush liegt bei 75 bis 80 Euro, die Customer Acquisition Costs optimalerweise bei zehn bis 15 Euro (ab 24:00) Neue Marketing-Kanäle: Happybrush setzt auch auf Podcast-Werbung und experimentiert aktuell mit Chatbots (ab 25:45) Traffic und Conversion Rate: Welche Effekte hatte der Auftritt bei Die Höhle der Löwen? (ab 27:00) Hat Happybrush schon Influencer Marketing ausprobiert? (ab 29:50) Welches sind die „Low Hanging Fruits“, die als nächstes angegangen werden? (ab 31:20) Deshalb gibt es für die Aufsteckbürsten der Happybrush noch kein Abo-Modell (ab 35:30) Funktioniert Content Marketing, beispielsweise Texte und Videos zu Zahnpflege, für Happybrush? (ab 39:00) Auch nach seiner Zeit bei Procter & Gamble ist Florian Kiener fasziniert, wie das Unternehmen Marken aufbauen kann (ab 43:30) Welche Unternehmen kommen als potenzielle Käufer für Happybrush in Frage? (ab 45:30) Zahnbürsten-Sensoren mit direkter Datenübermittlung an eine App – Zukunftsmusik oder Realität? (ab 46:30)

For 40 years Gary Genetti has been creating art with glass. Much of his education came through trial and error but through that he has developed a style that has gotten his work featured around the world in galleries, museums, and part of a collection at the Smithsonian Amerian Art Museum. As the glass art market evolved so did his style and how he sold his work. He currently has started a new project called Junkyard Glass and because of a great Kickstarter campaign he was chosen for the new Amazon Launchpad. If you’re getting into the Maker Movement Gary’s story is one you’ll want to listen to a few times. MEET GARY: Gary Genetti has been designing and making glass art for over 38 years. Genetti received a Bachelor of Fine Arts with an emphasis in sculpture and graphics from the University of Wisconsin in 1976. In 1978 he began his apprenticeship in a production glass studio and in 1980 established his own studio in rural Warwick, NY. When Gary Genetti first started blowing as an apprentice to a local glass maker in Warwick, New York, he felt an immediate connection to the material. Hypnotized by the beauty of the process, he would work all day, then practice blowing glass at night. After opening his own studio he started merging an Italian process called incalmo; in which partially blown sections of different colored glass are joined while still hot with sandblast etched motifs that recall ancient Greek and Roman pottery. “The glass is layered during the blowing with various colors and when cool, the piece is etched to reveal that hidden beauty.” In the last few years, he has expanded his glass making skills to include glass fusing and kiln forming. The possibilities of combining the different approaches in innovative ways has lead to a whole new body of work. Window panels, medallions and bowls made from large murrine fused with multi colored glass overlays and inlays offer a striking contrast to the blown and etched work. “The re-emergence of my interest in pattern and how it works with color have opened new doors in my relationship with this wonderful material.” His continued experimentation has also lead to a new technique for creating “frit painted” wall pieces that incorporate sand carving and glass inlay. These land and waterscapes advance his interest in natural imagery and evocative settings. In 2013 he branched out into the world of recycled or upcycled glass with his Junkyard Glass project. Initiated by a trip to the local auto junkyard to assist his two daughters on a school project an idea was born to recycle broken car windows into beautiful products. ” We made a video, launched a campaign on Kickstarter and raised over $10,000 to develop a small socially and environmentally responsible business. We are now selling on Amazon and continuing to develop new and exciting products that keep this waste material out of the landfill!” In addition to all these developments from the studio, Genetti has also been active in the Hudson Valley, NY creative community by initiating the formation of a nonprofit MakerSpace that repurposes some agricultural buildings on an old prison site that was closed by New York State and turned over to the Town of Warwick. When developed this will be a destination for the entire region for creative activity and entrepreneurship. CONTACT: http://genettiglass.com/ (http://genettiglass.com/) (http://genettiglass.com/) 74 Walling Road Warwick, NY http://junkyardglass.com/ (http://junkyardglass.com/) Amazon: Junkyard Glass Bowl (http://amzn.to/2eKbV05) http://www.wickhamworks.org/ (http://www.wickhamworks.org/) https://www.facebook.com/wickhamworks/ (https://www.facebook.com/wickhamworks/) BONUS: This podcast is brought to you by Audible. I have used Audible for years, and I love audiobooks. Click on the link to get a 30-day free trial, complete with a credit for a free audiobook download Audible.com...

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