When Science Speaks

In this week's episode, we delve into the crucial art of communication in the practice of medicine with Erika Ramsdale. As a geriatric oncologist and the writer of a poignant, powern Modern Love submission published in the The New York Times' "Modern Love" column, Dr. Ramsdale shares her unique perspective on effectively communicating with cancer patients. Discover how storytelling serves as a powerful tool to balance the raw emotion and hard facts involved in patient care. Key Topics Discussed: The Power of Communication in Oncology Understanding the dynamic interplay between facts and feelings in patient interactions. Insights from Modern Love How Dr. Ramsdale's personal experiences and emotional awareness enhance her medical practice, exemplified through her Modern Love essay titled "My dog had trust issues. So did I. Enter Kevin". Navigating Uncertainty The importance of addressing emotional responses and fostering trust in the physician-patient relationship, particularly when delivering complex medical information. The Role of Storytelling Exploring storytelling as a method to convey difficult truths while connecting deeply with patients. Dr. Ramsdale reveals how sharing personal narratives can break down barriers and enhance understanding. Building Relationships Through Vulnerability Reflecting on how showing vulnerability can lead to stronger connections and more effective communication, ultimately improving patient care. Coping with Misinformation in the Digital Age Strategies for communicating effectively amidst the challenges of misinformation and the erosion of public trust in science. Featured Keywords: Emotion: The significance of recognizing and addressing emotions when communicating with cancer patients. Facts: Balancing factual information with compassionate communication to enhance patient understanding. Communication: Effective methods for conveying complex medical information in an accessible manner. Cancer: Insights specific to the oncology field and the unique challenges of communicating cancer diagnoses and treatment options. Storytelling: Leveraging personal stories to enrich patient interactions and create a supportive environment. Guest Bio: Erica Ramsdale, M.D. is a dedicated geriatric oncologist, NIH-funded researcher. Her moving essay, "My dog had trust issues. So did I. Enter Kevin", was published in The New York Times' Modern Love column. Dr. Ramsdale's work emphasizes the intersection of emotional intelligence and effective communication in the medical field, particularly concerning the challenges faced by older adults with cancer. Listen Now: Join us for this powerful conversation about the vital role of emotional and narrative elements in medical communication. Tune in to learn how to better support cancer patients through understanding, empathy, and storytelling. Follow Us: For more episodes on the intersection of science and human experience, subscribe to "When Science Speaks" and connect with us on social media.

Mastering High-Stakes Scientific Presentations with Dr. Tae Seok Moon This episode features Tae Seok Moon, Ph.D., Full Professor at the J. Craig Venter Institute. Dr. Moon talks about preparing and delivering impactful scientific presentations and shares insights on his current research, which is focused on solving global issues through synthetic biology. He also discusses his initiative, the Synthetic Biology Young Speaker Series (SYNBYSS), which supports young researchers in presenting their work globally. Additionally, Dr. Moon shares his journey of overcoming language barriers in science communication and offers practical tips for making scientific talks engaging and memorable for diverse audiences. 00:00 Introduction: Preparing for a Big Presentation 00:21 Guest Introduction: Dr. Tae Seok Moon 01:17 Dr. Moon's Research Focus 02:54 The Synthetic Biology Young Speaker Series 05:17 Challenges and Innovations in Virtual Conferences 10:55 Science Communication Strategies 19:30 Dr. Moon's Personal Communication Journey 27:08 The Importance of Humanizing Scientists 32:13 Conclusion and Farewell

Episode Summary: In this episode of When Science Speaks, host Mark Bayer interviews Joana Magalhães, Ph.D. about her innovative approaches to science communication and community engagement. As a senior researcher at Science For Change in Barcelona, Johana shares her journey from tissue engineering to filmmaking and how these experiences have shaped her philosophy of making science relatable and impactful in society. Mark and Joana discuss the importance of citizen involvement in research, the role of lived experience, and how connecting with communities can enhance scientific understanding and policy-making. Johana also highlights exciting projects, such as the European Competence Center for Science Communication, aimed at empowering scientists to communicate effectively with diverse audiences. Key Topics Discussed: The challenge of engaging the public in scientific discourse Johana's multidisciplinary background and its influence on her work The significance of citizen science and participatory research The impact of lived experience on shaping scientific inquiry Initiatives in Spain aimed at integrating science into policy-making Strategies for scientists to improve their communication skills Resources Mentioned: 11 Keys to Translating Complexity (Free infographic) Science For Change European Competence Center for Science Communication  

Episode Summary: This insightful episode features Emmanuel Tsekleves, Ph.D., a full professor at Lancaster University and research director in Lancashire, England. Emmanuel shares his personal journey from Ph.D. graduate to full professor by age 40 and offers invaluable advice on how Ph.D. candidates, postdocs, and early-career academics can successfully navigate the complex academic job market. From avoiding common application mistakes to the importance of securing funding, this conversation is packed with practical tips for aspiring academics. Key Takeaways: Start Early & Learn from Mistakes: Dr. Tsekleves highlights the importance of mentors and learning from early mistakes in his academic journey. He emphasizes that mistakes can be powerful learning tools but suggests it's even better to learn from others' experiences. Transitioning from Postdoc to Assistant Professor: Many postdocs fall into the trap of discussing future research plans rather than focusing on securing funding. Emmanuel explains how this common pitfall can hinder postdocs' chances of securing tenure-track positions. Application Quality vs. Quantity: Sending out many generic applications will likely yield poor results. Emmanuel stresses the importance of focusing on a single application, conducting thorough research on the institution, and aligning your application materials with their specific needs. Speak to the Postholder: Before submitting an application, Emmanuel suggests reaching out to the academic contact listed in the job ad. This helps you gain insider information, shows genuine interest, and gives you visibility with those making hiring decisions. Show How You Add Value: Instead of listing your qualifications, demonstrate how your skills and experience align with the needs of the institution. Show how you can contribute to their teaching programs, research groups, and overall mission. Actionable Tips: Avoid Common Pitfalls: Postdocs need to shift their mindset from talking about research to discussing the funding they can attract. Learn to demonstrate value by focusing on what you bring to the institution. Prioritize Quality Over Quantity: Tailor each application specifically to the institution and role, showing how your research and teaching expertise fit their culture and objectives. Engage with the Hiring Institution: Reach out to the postholder before submitting your application. It gives you a chance to learn more about the role and make a strong impression. Research and Personalize Your Applications: Whether you're applying for a postdoc or a tenure-track position, be sure to thoroughly research the department and align your cover letter, research statement, and teaching statement with their current projects. About Dr. Emmanuel Tsekleves: Dr. Emmanuel Tsekleves is a professor at Lancaster University, where he also serves as research director. His work includes mentoring early and mid-career academics, helping them publish high-quality research, secure funding, and navigate the academic job market. He offers a variety of resources, including training programs and his popular newsletter, Academic Insider. Connect with Dr. Emmanuel Tsekleves: LinkedIn: Emmanuel Tsekleves Twitter/X: @EmmanuelTsekleves Instagram: @EmmanuelTsekleves

Bridging the Communication Gap for Scientists and Engineers: Insights from “Speak Like a CEO”  Thought Leader Oliver Aust In this episode of When Science Speaks, I sit down with Oliver Aust, one of the world's preeminent experts on leadership communications. Oliver has helped hundreds of founders and CEOs become top 1% communicators, including many leaders with a scientific or engineering background. Oliver shares actionable tips and insights in his books, LinkedIn and newsletter, as well as on his popular podcast, Speak Like a CEO. Those interested in working with Oliver can join the Speak Like a CEO Academy (links to Oliver's offerings in the Resources section below). During the episode, Oliver highlights common communication challenges and offers strategies for improvement, such as using clear structures, storytelling, and simplifying language. He also emphasizes the importance of understanding one's audience and dealing with linguistic nuances for non-native English speakers.  00:00 Introduction: The Power of Clear Communication 00:21 Challenges for Scientists and Engineers 00:39 Career Transition Beyond Academia 00:54 Exploring Communication Improvement Options 01:00 Guest Introduction: Oliver Aust 01:57 Common Communication Blind Spots 03:28 Transforming Leadership Communication 04:41 Practical Hacks for Effective Communication 06:18 Case Studies and Real-World Examples 10:33 Overcoming Language Barriers 16:44 Final Thoughts and Actionable Tips 19:08 Conclusion Resources Mentioned in the Episode Oliver's LinkedIN profile Oliver's books: Available on this page  Message Machine: How Communications Will Make You an Unstoppable Founder Unignorable: Build Your Personal Brand and Boost Your Business in 30 Days Mastering Communications: How CEOs and Executives Can Build a Great Reputation in the Digital Age How to Speak Like a CEO: How successful leaders communicate Speak Like a CEO: Podcast Newsletter Academy

In this episode of 'When Science Speaks, host Mark Bayer talks with Bill Mahoney, Ph.D., Associate Dean of Student and Postdoctoral Affairs at the University of Washington. The discussion centers around the importance of mentorship in academic and professional development. Dr. Mahoney shares valuable insights on how to choose the right mentor, manage mentoring relationships, and recognize the signs of both beneficial and detrimental mentorship dynamics. Bill also emphasizes the significance of having multiple mentors and leveraging networks to seek career opportunities beyond academia. Additionally, the episode explores the concept of the 'hidden curriculum' and ways to navigate unseen challenges in higher education. 00:00 The Importance of Mentorship 00:21 Choosing the Right Mentor 01:00 Managing Mentoring Relationships 03:54 Avoiding Pitfalls in Mentorship 06:08 Navigating the Hidden Curriculum 11:55 Career Development Beyond Academia 15:18 Conclusion and Final Thoughts

In this episode of When Science Speaks, Mark talks with Gerrit McGowan, a lifelong entrepreneur and former competitive whitewater kayaker.    Gerrit shares valuable insights on overcoming networking dread, gaining buy-in from stakeholders, and creating value for customers.   Learn about his journey from competitive kayaking to founding a venture-backed marketing tech company used by global brands like Coca-Cola and JetBlue Airways. Discover essential principles for entrepreneurs such as curiosity, authenticity, reciprocity, and empathy, and hear inspiring stories about building successful enterprises and navigating the unpredictable world of startups, drawing fascinating parallels to the lessons learned from whitewater kayaking.   00:00 Introduction and Networking Dread 00:55 Introducing Gerrit McGowan 01:55 Key Principles for Entrepreneurial Success 03:42 The Power of Human Connection 07:18 A Story of Persistence and Innovation 14:01 Focus on Value Creation 19:28 Effective Networking Strategies 22:20 Lessons from Whitewater Kayaking 25:39 Conclusion and Final Thoughts  

In this episode, host Mark Bayer welcomes Dr. Amy Bantham, CEO and founder of Move to Live More, to discuss practical ways to incorporate physical activity into our hectic lives.   The episodes touches on: The biochemical benefits of exercise Strategies to maintain fitness habits The updated Physical Activity Guidelines, which include the benefits achieved by even one minute of exercise Dr. Bantham shares her experiences balancing a demanding career and family responsibilities and provides insights into how public health policies are evolving to promote proactive health measures.   She introduces her new book, 'Move to Live More,' a guide for parents and caregivers to help their children stay active and healthy.   Here's where you can find the topics covered in this week's episode:   00:00 Introduction and Sponsor Message 00:32 Guest Introduction: Dr. Amy Bantham 01:45 Balancing Health and Busy Lives 04:17 The Science of Physical Activity 09:01 Making Exercise a Habit 13:24 Public Policy and Health Advocacy 16:21 New Book: Move to Live More 19:09 Conclusion and Farewell   Resources mentioned in the episode   Move to Live More, by Amy Bantham, DrPH      

Episode Summary: In this episode of "When Science Speaks," host Mark Bayer welcomes Monique Mills, an engineer renowned for her exceptional science communication skills. Monique shares her unique journey and discusses the importance of communication in engineering and career development. Key Topics Covered: Introduction to Monique Mills Monique Mills, an accomplished engineer and communicator, joins the show to share her insights on balancing STEM skills and communication. Importance of Science Communication in STEM Careers Discussing the critical role of effective science communication in advancing engineering careers and its impact on professional growth. Monique's Personal Journey Exploring Monique's background, her path to becoming an engineer, and the challenges she faced as the youngest of 13 siblings and the first in her family to attend college. Career Development Tips for Engineers Practical advice on how engineers can enhance their career development through improved communication skills. Role of Communication in Engineering Projects The significance of being able to convey complex scientific concepts to diverse audiences and stakeholders. Monique's High School Achievement Monique shares her experience of graduating third in her high school class despite missing most of her sophomore year. Her story highlights the influence of perseverance and natural talent. Women Excelling in STEM A discussion on the increasing presence of women in STEM fields, including college enrollment and graduation rates. Monique emphasizes the significance of this trend for future career development. The Translator Role in the Workplace Monique delves into her role as a "translator" in professional settings, bridging the gap between technical expertise and effective communication. She explains the value of having individuals who can navigate both technical and interpersonal dynamics. Challenges and Biases Faced by Women in STEM Addressing the unique challenges women encounter in STEM careers, including communication expectations and gender biases. Monique shares her insights on navigating these obstacles. Respect and Learning in Professional Relationships Monique discusses the importance of mutual respect and continuous learning in the workplace. She provides examples from her career, illustrating how these principles contribute to successful collaboration. Navigating Professional Relationships Monique discusses her experiences working as the youngest, only black woman in authority on job sites, and how she managed professional relationships with respect and collaboration.     Navigating Professional Relationships Monique discusses her experiences working as the youngest, only black woman in authority on job sites, and how she managed professional relationships with respect and collaboration. Challenges in the Workplace Addressing the challenges Monique faced, including racial and gender biases, and how she overcame them to gain respect and succeed in her roles. Evolving Career Paths Monique shares her journey from highly technical roles to entrepreneurship, founding a tech startup, and consulting. She emphasizes the importance of combining technical and business skills. Essential Skills for Young Professionals Monique offers advice on the importance of communication, connection, and understanding the business side of technical roles. She stresses the need for young professionals to learn sales and real estate fundamentals. The Importance of Adding Value Monique highlights the need for STEM professionals to understand how their work contributes to a company's profitability and to always be a value add in their roles. Highlights: Monique's dual expertise in engineering and communication. Strategies for young engineers to develop both technical and communication skills. The impact of family dynamics and background on career paths. Overcoming gender biases in STEM fields. Monique's resilience and determination in overcoming workplace challenges. The importance of mutual respect and collaboration in professional settings. Practical advice for young professionals to develop essential business and communication skills. Monique's transition from technical roles to entrepreneurship and consulting. Quotes: "Effective communication is just as important as technical expertise in engineering." "Navigating a male-dominated environment as a woman in engineering requires unique skills." "Being able to articulate complex ideas clearly is crucial for career advancement in STEM." "Respecting what other people bring to the table is crucial for effective collaboration." "Learn how to sell, because you're constantly selling yourself, whether it's for a job or convincing someone to help you." "Understand where you fit into this engine of how people make money. Be a value-add in every role you take on." Resources: One for the Week Newsletter - Weekly resources for enhancing presentation, writing, and persuasion skills. Unpolished MBA Podcast - Listen to Monique Mills discuss her career and insights.

Episode Summary: This week, host Mark Bayer sits down with Ginger Lockhart, Ph.D. founder of Quantfish, to delve into the world of startups and career transitions. Ginger shares her journey from tenured professor to successful entrepreneur, offering valuable insights for PhDs considering similar shifts. Discover how to leverage academic skills for startup success and overcome challenges in non-academic job markets. Key Topics Covered: Strategies for effectively communicating research to non-scientists Overcoming challenges in academic careers, including debt and work-life balance Transitioning from academia to entrepreneurship: myths vs. reality Recognizing the transferable skills of PhDs in diverse industries Practical advice for navigating career transitions and maximizing potential Throughout the conversation, Ginger shares valuable insights into the emotional complexities of transitioning careers, especially for individuals with caregiving responsibilities. She emphasizes the importance of setting boundaries and learning to say "no" in order to maintain a healthy work-life balance. Despite the challenges, Ginger's entrepreneurial journey has been fueled by her passion for creativity and innovation. She shares her excitement for building Quantfish, an online school dedicated to advanced statistical methodologies for researchers. Through Quantfish, Ginger empowers individuals worldwide with the skills they need to succeed in academia and beyond. Join us as Ginger reflects on the joys and struggles of entrepreneurship, offering inspiration for anyone navigating life's transitions. Conclusion: Whether you're a PhD considering a career change or an academic looking to enhance your communication skills, this episode provides valuable insights and practical advice from Dr. Ginger Lockhart's personal journey.  Resources Mentioned: Quantfish: Expert statistics training for health and social scientists through on-demand workshops from the world's leading methodologists  Ginger Lockhart, Ph.D. Stay Connected: Become a Friend of the Show and have new episodes delivere to your inbox without having to go out and get them yoursel

This week's episode features Jordan Cutler. Jordan is the author of the widely popular High Growth Engineer Newsletter, reaching over 50,000 subscribers. He's also a respected course instructor and a senior software engineer, known for his expertise in helping engineers excel in their careers. In this episode, Jordan shares his journey of developing both technical and writing skills, highlighting the importance of continuous growth and vulnerability in personal and professional development. From overcoming challenges in writing to realizing the value of essential communication and relationship-building skills in engineering, Jordan's insights offer valuable lessons for listeners at all stages of their careers. Jordan discusses the intersection of engineering and communication, the power of vulnerability, and the endless opportunities for growth in both technical and non-technical domains. Key Takeaways: Jordan's journey from struggling with writing to becoming a successful newsletter author. The importance of communication skills and emotional intelligence in the engineering field. Overcoming the fear of vulnerability and embracing personal growth. How writing enhances various skills and opens doors to new opportunities. Resources Mentioned in the Episode: Subscribe to the High Growth Engineer Newsletter Connect with Jordan on LinkedIN

In this episode, I sit down with Tulani André, Vice President, Social Media at National Geographic, to discuss the power of storytelling, brand building, and following your passion in career transitions and professional success. [00:00:00] Introduction: Tulani André is an expert in creating successful social media campaigns and brand presences for major organizations. Tulani shares insights from her diverse career spanning National Geographic, Amazon Prime Video, and Fox Corporation. [00:01:00] Tulani's Career Journey: Tulani emphasizes the importance of aligning career paths with personal passions rather than specific industries or companies. She shares her experience transitioning between sectors, emphasizing the value of social storytelling and connection. [00:02:00] Career Transitions: Tulani offers practical advice on preparing for career transitions, stressing the significance of having an exit plan and cultivating positive relationships within organizations. [00:03:00] The Power of Storytelling: Tulani discusses the importance of storytelling in engaging audiences, particularly for scientists and engineers. She highlights the need for authenticity and a clear understanding of the "why" behind one's work. [00:04:00] Crafting Impactful Narratives: Tulani advises professionals to take a step back and view their work from a broader perspective, identifying the significance of their contributions within larger ecosystems and societal contexts. [00:05:00] Key Takeaways: Tulani underscores the value of following one's passions, developing exit strategies, and building positive relationships within organizations to drive career success. 00:10:00] Connecting with Others: Tulani emphasizes the importance of adopting a broader perspective, encouraging professionals to elevate themselves above the minutiae of their work to understand its broader impact. By making connections and leveraging social media, individuals can engage audiences and foster curiosity about niche topics. [00:11:00] Building Your Personal Brand: Tulani offers practical advice for professionals entering the job market, emphasizing the importance of leveraging writing and speaking opportunities to showcase expertise and thought leadership. By sharing insights and engaging with industry conversations, individuals can amplify their personal brand and attract opportunities. [00:12:00] Writing and Speaking Opportunities: Tulani encourages professionals to seek out writing and speaking opportunities to showcase their expertise and perspectives. Whether contributing to publications or participating in conferences, these activities can help individuals establish themselves as thought leaders in their field. [00:13:00] Embracing Exposure and Connection: Tulani shares her approach to speaking engagements, emphasizing the value of exposure and connection over monetary compensation. By seizing opportunities to share insights and engage with audiences, individuals can build meaningful connections and enhance their personal brand. [00:14:00] Amplifying Industry Conversations: Tulani advises professionals to actively participate in industry discussions by sharing relevant articles and insights on social media. By contributing to ongoing conversations and amplifying important topics, individuals can position themselves as valuable contributors within their field. [00:15:00] Buidling Your Brand: As professionals navigate their career journeys, Tulani encourages them to embrace opportunities for self-expression and connection. By leveraging writing, speaking, and social media engagement, individuals can build their personal brand and establish themselves as influential voices within their industry. [00:17:00] Making Authentic Connections: Tulani emphasizes the importance of genuine connections in networking and personal branding. She acknowledges the courage it takes to reach out to others and encourages individuals to find common ground and genuine interests when initiating conversations or collaborations. [00:18:00] Balancing Reverence and Relevance: Tulani discusses the challenge of maintaining a historic brand's reverence while making it relevant in today's world. She highlights the importance of creating timely and engaging content that resonates with audiences, driving conversations and fostering connections. [00:19:00] Segmenting Audiences and Tailoring Messaging: Tulani stresses the significance of understanding diverse audience segments and tailoring messaging to meet their unique preferences and interests. By segmenting audiences and crafting personalized content, brands can effectively engage with their followers and build meaningful connections. [00:20:00] Partnerships and Multi-Platform Engagement: Tulani explores the value of strategic partnerships and multi-platform engagement in reaching diverse audiences. By collaborating with other brands and leveraging various channels, brands can expand their reach and create impactful content that resonates with different audience segments. [00:21:00] Emotional Connection and Brand Impact: Tulani emphasizes the importance of fostering emotional connections with audiences to drive brand impact. By considering the desired emotional response and crafting authentic messaging, brands can create meaningful experiences that resonate with their followers and drive engagement. [00:22:00] Goals for Nat Geo's Social Campaigns: Tulani shares her goals for Nat Geo's social campaigns, focusing on increasing relevance, engagement, and visibility. By creating timely and compelling content, Nat Geo aims to captivate audiences and reinforce its position as a leading source of exploration and discovery. [00:23:00] Crafting Relevant and Engaging Content: Tulani discusses the process of crafting relevant and engaging content that resonates with audiences. By aligning content with current events, trends, and audience interests, brands can capture attention and foster meaningful connections with their followers. [00:24:00] Reverence Plus Relevance: Tulani highlights the importance of balancing reverence for Nat Geo's legacy with a focus on relevance in today's media landscape. By combining respect for the brand's heritage with innovative approaches to storytelling, Nat Geo aims to captivate audiences and drive meaningful engagement. [00:25:00] Providing Accessible and Memorable Content: Tulani discusses the importance of providing accessible and memorable content that resonates with audiences. By making complex topics understandable and engaging, Nat Geo aims to inspire curiosity and empower audiences to explore the world around them. [00:26:00] Goals for 2024: Tulani shares her personal goals for 2024, focusing on fitness and creative expression. By pursuing activities like running a half marathon and writing a romance novel, Tulani aims to challenge herself and find joy in new experiences. [00:28:00] Wrapping Up: Mark expresses gratitude to Tulani for sharing her insights and highlights the importance of connecting with audiences through authentic storytelling. He commends Nat Geo's efforts to engage with diverse communities and inspire curiosity through compelling content. [00:29:00] Impactful Social Engagement: Mark reflects on Nat Geo's ability to create impactful social engagement by providing accessible and engaging content. He praises the brand's commitment to fostering connections and driving meaningful conversations about important topics. [00:30:00] Making Science Accessible: Mark acknowledges the role of organizations like Nat Geo in making science accessible and engaging for audiences worldwide. He emphasizes the importance of storytelling in conveying complex scientific concepts and driving positive change in society. [00:31:00] Personal Growth and Development: Mark encourages listeners to pursue personal growth and development by setting goals and challenging themselves. He applauds Tulani for her commitment to fitness and creative expression and encourages listeners to find joy in new experiences. [00:32:00] Authenticity and Creativity: Mark highlights the importance of authenticity and creativity in personal and professional endeavors. He commends Tulani for her passion and dedication to her goals and encourages listeners to embrace their unique interests and talents. [00:33:00] Building Meaningful Connections: Mark underscores the value of building meaningful connections and fostering genuine relationships in both personal and professional settings. He encourages listeners to engage with diverse communities and leverage their passions to make a positive impact in the world. [00:34:00] Conclusion: Mark concludes the episode by thanking Tulani for sharing her insights and encouraging listeners to apply the lessons learned to their own lives. He invites listeners to tune in to future episodes of When Science Speaks for more inspiring conversations with leaders in science, technology, and innovation.  

In this episode, guest, Colin Gray, takes us on a fascinating journey through his unconventional career path, starting with his early passion for astrophysics and membership in the British Astronomical Society at the age of 12. We delve into his transition from space exploration to cyberspace, exploring the reasons that led him to discover his passion for creation and making a real-world impact. Colin shares insights into his expertise in e-learning, particularly in the nuances of online learning versus in-person education, and the challenges he faced in capturing attention in the digital realm. Discover the key elements he identified for successful online learning, including goal-based approaches, real-world context, and actionable steps. Colin recounts his transition from academia to entrepreneurship, offering valuable advice for those considering startups. Learn how he strategically hedged his bets during this shift, utilizing his academic background and a PhD pursuit as safety nets. We discuss the skills he found transferable from academia to entrepreneurship, emphasizing the importance of research, analytical abilities, and effective communication. The second part of the episode shines a spotlight on Colin's current ventures, The Podcast Host and Alitu. He shares the origins of The Podcast Host, its evolution into a comprehensive resource for podcasters, and the challenges of content creation and monetization. Additionally, we explore Alitu, a tool designed to simplify podcast editing, recording, and hosting. Whether you're an aspiring entrepreneur, a podcast enthusiast, or someone navigating career transitions, this episode offers valuable insights and practical advice from Colin Gray's diverse and impactful journey. Resources mentioned in the episode The Podcast Host Alitu

As the podcast enters its fifth season (220 episodes and counting!), I'm incorporating shorter segments with my commentary on key communication topics - like: How to make your presentation engaging and memorable The most effective ways to translate complexity so your listeners understand and retain your message Shaping your writing so it's crisp and captures your readers attention The show will still include interviews as always. Have a topic about writing, presentating, or moving your priorities forward?   Drop a comment at the show's Youtube channel at WhenScienceSpeaks podcast.

On this episode of When Science Speaks, host by Mark Bayer dives into the world of storytelling with guest Chris Hare, exploring the impact and importance of a high-impact storytelling approach Chris has developed and used with his clients called "Atomic Storytelling." Episode Highlights: The Quest for Effective Storytelling: Mark and Chris kick off the episode discussing the widespread discussion on storytelling and the lack of informed advice. Chris introduces the concept of Atomic Storytelling and its transformative power. Chris's Journey with Microsoft: Chris shares a pivotal moment in his career, working on a project for Microsoft and discovering the effectiveness of content derived from successful developers. The Pitfalls of Manufacturing Stories: The duo explores the common challenge of manufacturing stories and emphasizes the need for genuine, impactful narratives in business contexts. Atomic Storytelling in Action: Chris provides a practical example involving a defibrillator company, illustrating how Atomic Storytelling can create a powerful emotional connection. Balancing Emotion and Rationality: Mark and Chris discuss the importance of blending emotional and rational elements in storytelling, especially in B2B contexts. Overcoming Storytelling Challenges: Chris addresses the common belief that not everyone is a natural storyteller, emphasizing the learnable nature of storytelling skills. The Scientist's Strength in Vision: Chris highlights the strength scientists possess in envisioning the future and emphasizes the importance of sequencing and storytelling to bring others along on the journey. Brian Janous's Journey at Microsoft: An intriguing anecdote about Brian Janous's mission to make then-Microsoft CEO Steve Ballmer understand and appreciate the energy vision at Microsoft, showcasing the persistence required in long-term storytelling. Unveiling the Narrative at Amazon: Chris discusses Amazon's narrative of being data-driven and its potential limitations. The story unfolds as he reveals a crucial insight about the third-party seller side and the initial focus on resellers. The pivotal shift occurs when a VP starts meeting with sellers, leading to the discovery that brand owners drive a significant portion of Amazon's business. The Human Connection in Storytelling: Emphasizing the importance of understanding data while maintaining a broader perspective. Chris highlights the role of continuous human connection and the value of not relying solely on data-driven insights. Embracing Imperfections in Stories: Acknowledging the messiness of stories and the common misconception that a story must be perfect. Sharing a personal coaching session experience that emphasized the power of authenticity and imperfection in storytelling. Co-Creation and Feedback: Advocating for involving stakeholders in the storytelling process. Encouraging feedback and collaboration to enhance the narrative and ensure internal alignment within organizations. Exploring whether a good story can overcome poor delivery and vice versa. Chris shares a personal experience of overcoming a challenging delivery by grounding the presentation in powerful storytelling. The Moth Experience: Recommending listening to storytelling platforms like The Moth and 99 Percent Invisible to understand diverse storytelling styles. Resources mentioned in the episode: Guest Chris Hare's LinkedIn profile Chris's podcast, The Storied Future

In this enlightening podcast episode, Bill Birchard, a seasoned journalist and business writer, delves into the fascinating world of writing and its impact on the brain. Through extensive research, Bill discovered a treasure trove of information on how language can stimulate various regions of the brain, and in turn, enhance reader experience. Episode Highlights: The Discovery of a Goldmine: Bill shares how his late-career exploration led him to a wealth of research on how language affects the brain. He stumbled upon decades of behavioral and imaging experiments that uncovered the neurological responses triggered by different types of language. Writing with Impact: The discussion centers around Bill's quest to write with more impact, ultimately resulting in his book. He explains how specific words and phrases, when crafted effectively, can fire up the brain and release dopamine, creating what he calls a "brain buzz." Embodied Cognition: Bill explores the concept of embodied cognition, where specific words engage not only the language processing circuit but also parts of the brain associated with physical experiences. This, he argues, leads to a more immersive reading experience. The Role of Dopamine: Bill breaks down the neurochemical process in the brain, highlighting dopamine's crucial role in the reward circuit. He explains how this neurotransmitter influences desire, pleasure, and, ultimately, the learning process. Principles of Great Writing: The conversation unfolds as Bill discusses eight principles of great writing, each backed by research showcasing its impact on different brain regions and the reward circuit. Key Takeaways: Specificity is Power: Bill emphasizes the neurological underpinnings of the principle that specificity in writing is more powerful than generalities. He explains how our brains engage more deeply when words evoke sensory and motor experiences. Abstract Words and Simulation: While specificity reigns supreme, Bill acknowledges that abstract words also play a role in stimulating the brain through associations and simulations. Conclusion: Listeners are treated to a thought-provoking exploration of the intersection between language, the brain, and the art of writing. Bill Birchard's insights provide a roadmap for writers looking to tap into the neurological responses that make impactful writing truly unforgettable. Resources mentioned in the episode Link to purchase BIll's most recent book, Writing for Impact Bill's website

Introduction This week's episode features David Giltner, Ph.D. David is an accomplished figure in the field of technology commercialization, product development, and career design, with over two decades of experience in developing cutting-edge photonics technologies for commercial use. In 2017, he founded Turning Science to provide training and support for scientists looking to transition into the private sector. David holds a BSS and PhD in physics and boasts seven patents in laser spectroscopy and optical communications. David's books, "Turning Science Into Things People Need" and "It's a Game, not a Formula," have been instrumental in guiding scientists through their career transitions. Transitioning from Academia to Industry We start by discussing David's early career after earning his PhD. David highlights the challenges he faced when transitioning from academia to industry. He emphasizes the lack of guidance on careers outside academia and how he navigated this transition independently. David's decision to work with lasers, a familiar field from his graduate work, led him to industry, where he contributed to the development of semiconductor laser technology. The presence of a highly educated workforce made the transition smoother, yet David admits he grappled with adapting his working habits from academic research to the corporate environment. Preparing for a Career in the Private Sector We then cover David's advice for current PhD candidates interested in pursuing careers in the private sector. David stresses two major points: the importance of designing a career path and understanding the industry game. He outlines a five-step approach, highlighting the significance of identifying strengths, defining a target, and emphasizing the art of storytelling. Furthermore, David underscores the necessity of comprehending the industry dynamics to thrive in the corporate world. Avoiding Common Mistakes in the Private Sector David discusses common missteps scientists make when transitioning to the private sector and how to avoid them. He outlines three prevalent challenges. First, he observes that many PhD scientists enter the workforce feeling the need to prove themselves as the smartest person in the room, a mindset unsuited for teamwork. Second, he notes the tendency to lose sight of company priorities and get engrossed in curiosity-driven projects, contrary to the results-oriented nature of industry. Last, David highlights the struggle scientists face in making decisive recommendations, as academia's emphasis on certainty clashes with the fast-paced decision-making required in the corporate sector. David's Books and Themes We then shift the discussion towards David's books, beginning with "Turning Science Into Things People Need." David explains that the book emerged from his desire to provide guidance to scientists seeking rewarding careers outside academia. He then introduces his second book, "It's a Game, not a Formula," which serves as a playbook for succeeding in industry. David's forthcoming third book promises to delve deeper into the diverse career paths scientists can pursue, including roles as employees, entrepreneurs, or collaborators between academia and industry. Working Internationally: Cultural Considerations We delve into the nuances of working with PhDs in industry, especially when it comes to international collaborations. David acknowledges social and communication customs vary globally, which can impact how scientists present themselves in interviews or collaborations. He emphasizes the power of storytelling as a universal tool to convey accomplishments without feeling like one is bragging. David encourages scientists to share experiences through narratives, allowing potential employers or collaborators to visualize their contributions effectively. Upcoming Goals for 2024 Mark concludes the episode by discussing David's goals for the upcoming year. Besides the release of his third book, David is eager to expand on two new workshops. The first focuses on building a scientific consultancy side gig, offering PhD candidates and postdocs opportunities to leverage their strengths. The second workshop, "Startup Basics for Scientists," aims to demystify entrepreneurship for scientists considering venturing into the world of startups. David emphasizes the importance of understanding both the benefits and challenges of starting a company, highlighting the unique strengths scientists can bring to entrepreneurship. Resources mentioned in the episode: David's books Turning Science Into Things People Need It's a Game, not a Formula  

Overview: This episode of the show features Nicholas Dirks, Ph.D., President and CEO of The New York Academy of Sciences. Discussion Highlights: The rapid pace of technological change, from AI to gene editing, outpacing policy-making mechanisms. Reflections on historical instances where scientific advancement outpaced understanding and regulation, like the development of nuclear weaponry. Notable scientific advancements: AI, structural biology, gene editing, and the need for regulatory frameworks. Challenges in building and restoring public trust in societal institutions. The importance of incorporating emotion and narrative in science communication to rebuild public trust. The changing role of faith-based organizations in supporting and shaping scientific endeavors. Dr. Dirks' upcoming book, "City of Intellect: The Uses and Abuses of the University," focusing on the need for universities to adapt and change. Dr. Dirks' pride in establishing a pioneering Data Science program at UC Berkeley, offering a multidisciplinary approach to computational literacy. Introduction of the International Science Reserve, a network of scientists preparing for future global crises. The Academy's initiatives in addressing the challenges and ethical considerations surrounding artificial intelligence. Resources mentioned in the episode: The New York Academy of Sciences Books by Nicholas Dirks

Introduction: Welcome to the When Science Speaks podcast. In this episode, Mark is joined by Aditya Mahara, a seasoned senior product manager in the health tech industry. Aditya shares his insights on transitioning from Nepal to the US, the importance of discomfort in personal growth, and the significance of clear communication in the biomedical field. Aditya's Transition to the US: Aditya reflects on his journey from Nepal to the US, emphasizing the value of discomfort in his growth process. He shares relatable nuggets applicable to various life transitions, including academic and industry shifts. The Power of Uncomfortable Moments: Aditya highlights how discomfort has consistently driven his growth, whether adapting to a new country or transitioning between academic and industry environments. He encourages embracing discomfort as a catalyst for personal and professional development. Discovering a Passion for Physics: Aditya traces his love for science back to high school, where he defied societal expectations to pursue his passion for physics. He emphasizes the universal nature of physics, transcending cultural boundaries. The Influence of Teachers: Mark and Aditya discuss the impact of teachers on their respective journeys. Aditya shares his positive experience with professors at Rollins College, underscoring their role in shaping his academic path. Biomedical Engineering and Effective Communication: The conversation shifts to the unique communication skills of biomedical engineers. Aditya suggests that the interdisciplinary nature of the field fosters strong communicators who can bridge the gap between different stakeholders. Communication in Academia vs. Industry: Aditya contrasts communication in academia, where expertise tends to be highly specialized, with the business-oriented approach in industry. He emphasizes the need for clear, generalizable communication when multiple disciplines collaborate. Aditya's 2023 Reflection and Goals: Aditya reflects on his accomplishments in 2023, touching on family, full-time work, and side projects. He shares his experiences with his growing toddler, professional development as a product manager, and the unexpected success of his industry transition support venture. Resources Mentioned in the Episode: Connecting with Adidya on LinkedIN

Early Academic Journey Elena's journey from studying physics and computer science to discovering her passion for life sciences and medicine. Overcoming challenges in academic pursuits and finding her calling in translational research. Translating Complex Science for Wider Audiences Practical techniques for effective science communication, emphasizing the importance of practice and feedback loops. Building community through volunteering and honing skills in event organization and speaker recruitment. The Multilingual Advantage Elena's experience as a trilingual communicator (Hebrew, English, Russian) and the benefits of immersing oneself in a language for effective communication. Overcoming initial translation challenges by thinking and generating content directly in the target language. mAcademia Podcast: Bridging Industry and Academia Exploring the journey from basic research to practical applications, and understanding career trajectories for scientists. Insights into the collaborative nature of academia and the importance of interdisciplinary ventures. Pursuing a PhD in genetics to becoming a passionate advocate for science communication and entrepreneurship. Emphasizing the importance of building communities and seeking out opportunities, especially for foreign students and scientists. Discussing her role as a board member of Science Abroad, a nonprofit organization that supports Israeli scientists living abroad. Highlighting the impact of community-building and mutual support in overcoming the challenges faced by international students. Resources mentioned in the episode: Nest Catalyst, an entrepreneurship program she co-founded to empower Israeli scientists in building companies based on research and science. mAcademia, a podcast exploring the bridge between the industry and academia to understand how basic scientific findings take shape into products and strategies and following the career paths of researchers who are in academia or outside of it ScienceAbroad, an Israel-based nonprofit organization that harnesses the power of senior Israeli scientists living abroad. Through its wide-reaching professional and social network  

This week's episode features Amber Mace, Ph.D., CEO of the California Council on Science & Technology (CCST). We discuss Amber's early career in science policy, her upcoming transition from CCST to the California Academy of Sciences, and the institution's ambitious mission, with a focus on Amber's approach to building strategic partnerships and her enthusiasm for learning and collaboration in her new role. [00:01:30] Amber's Early Career Amber reflects on her early career, which began with teaching scuba diving and water safety at Berkeley. Her deep connection to the ocean and interest in marine ecology laid the foundation for her journey into science policy. [00:06:00] Environmental Policy and Marine Ecology We explore the common thread in Amber's career: a focus on environmental policy and marine ecology. We discuss the pivotal experiences that shaped her passion for bridging the gap between science and policy. [00:10:15] Transition to Science Policy Amber shares insights into her transition from an academic background to science policy. She emphasizes the importance of understanding the disconnect between science and policy, and how this inspired her to advocate for better communication. [00:15:30] Mission and Vision at the California Academy of Sciences Amber discusses her upcoming transition in late September from her position as CCST's CEO after a decade of innovative and strategic leadership. CCST Deputy Director Sarah Brady, Ph.D. has been appointed by the Board of Directors as Interim CEO. Amber discusses her new role at the California Academy of Sciences and the Academy's bold mission to reverse biodiversity decline. She emphasizes the critical role of strategic partnerships in achieving this vision. [00:20:45] Building Strategic Partnerships Amber outlines her approach to building strategic partnerships, emphasizing the need for collaboration across sectors. She highlights the importance of galvanizing support from philanthropy, policy, and the private sector. [00:25:20] Learning and Collaboration Amber expresses her excitement about the learning opportunities and collaborations that await her at the California Academy of Sciences. She looks forward to combining her background in policy with her passion for ecology and conservation. [00:30:00] Conclusion Mark congratulates Amber on her upcoming role and looks forward to future discussions on conservation, biodiversity, and the Academy's mission to regenerate the natural world. Resources mentioned in the episode California Council on Science & Technology (CCST) California Academy of Sciences

In this episode, we delve into the remarkable journey of Alaina G. Levine, who defied conventional boundaries and nurtured a diverse tapestry of interests. From STEM to performing arts, business to communications, Alaina's life is a testament to the power of weaving different threads into a vibrant career. Let's explore her captivating journey and the influences that shaped her unique path. Episode Highlights: Early Curiosity and Multidimensional Interests: Alaina reminisces about her childhood characterized by an insatiable curiosity for a multitude of subjects. Her fascination spanned across science, technology, engineering, and math (STEM), performing arts, business, and communications. From early interactions with mathematical puzzles to her community theater experiences, Alaina's interests were diverse and unquenchable. Threads of Passion: Throughout her life, four essential threads interwove Alaina's experiences—STEM, performing arts, business, and communications. These passions guided her choices and led to unique opportunities that nurtured her multifaceted interests. Influential Figures: Alaina credits her mother, a writer, for igniting her love for literature, books, and writing. Growing up in a family of science, engineering, and mathematics enthusiasts, Alaina inherited a passion for these disciplines. Her mother's support and belief in her zest for life allowed Alaina to explore her interests unabated. Nurturing Multiple Passions: Alaina's mother advocated for her to engage in activities that fostered her diverse interests. This support allowed Alaina to immerse herself in performing arts, business ventures, and writing. Her experiences in high school, such as excelling in magazine sales and performing on stage, exemplify her ability to blend different interests. Art and Science Convergence: The conversation turns to the intriguing intersection of art and science. This convergence is emblematic of the creativity and innovation inherent in scientific endeavors. Academic Choices: Alaina discusses her academic journey, which led her to major in both mathematics and anthropology at the University of Arizona. Her initial aspirations for theoretical astrophysics shifted toward mathematics due to her passion for numbers and equations. Additionally, she saw a meaningful correlation between anthropology and mathematics, exploring how these seemingly disparate fields could intertwine. Innovation through Interdisciplinarity: Alaina underscores the significance of interdisciplinary studies and how they foster innovation. By connecting diverse subjects like math and anthropology, individuals can approach complex challenges with a fresh perspective. This approach, Alaina believes, is crucial for addressing grand challenges like climate change and other global issues. True Innovation Defined: The episode discusses true innovation, where Alaina outlines the concept of solving problems by interconnecting diverse domains. This approach, akin to systems thinking, allows individuals to navigate uncharted territories and make groundbreaking discoveries. Embrace Your Authenticity: Alaina and Mark discuss the importance of embracing authenticity and individuality in STEM careers, allowing joy to be a guiding force. Connecting with Emotions: Alaina emphasizes the significance of sharing personal experiences and emotions to foster a sense of community and solve challenges collectively. Joy and Humor in STEM: The conversation explores the misconception that STEM fields are overly serious and highlights the importance of finding joy and humor in scientific pursuits. Overcoming Practical Pressures: Alaina discusses the increasing pressure on college students to choose practical career paths due to financial considerations and offers insights into balancing passion and practicality. Building Your Unicorn Career: Alaina outlines her upcoming book, "Create Your Unicorn Career," guiding listeners through a step-by-step process to build a personalized, fulfilling, and successful STEM career. Recognizing Value: Alaina encourages STEM professionals to recognize their value and skill set, enabling them to confidently explore new opportunities and career paths. Shifting Mindsets: Alaina shares strategies to shift mindsets, overcome fear, and navigate transitions while staying true to oneself and embracing change. Upcoming Webinars: Alaina announces upcoming webinars aimed at helping STEM professionals develop successful career strategies, job search tactics, and unicorn career creation techniques. Tune in to this inspiring episode of the When Science Speaks podcast to learn how to create your own unicorn career in STEM and find joy, meaning, and financial success. Stay updated on upcoming webinars and connect with Alaina G. Levine to unlock valuable insights and strategies for your STEM journey.   Resources mentioned in the episode Free career consult with Alaina: Anyone is welcome to book a free career consultation with Alaina to answer any questions about how to Create Your Unicorn Career: https://calendly.com/alaina-levine/15min Website: www.alainalevine.com   Socials: X, LI, IG: @AlainaGLevine    

Main Topic Time Stamps: [00:02:28] Music and science connection.  [00:04:23] Journey to PhD. [00:09:49] Lyme disease treatment exploration. [00:12:38] Modeling neurologic Lyme disease. [00:14:06] Lyme disease and animal studies. [00:19:09] Mountains and their significance. [00:20:51] Overcoming obstacles and pivoting. Summary In this episode featuring Ali Divan, Ph.D., Ali talks about his career journey and why he decided to pursue a Ph.D. Now the founder and principal of his own firm, Trulitica, Ali specializes in providing technical due diligence services to investors in the life science industry. His aim is to ensure that investors allocate their funds to companies with genuine technology and a significant impact on human health. By carefully examining the milestones and claims made by startups, Ali speaker assesses their technical feasibility and truthfulness. Through his comprehensive technical due diligence, Ali strives to empower investors to make informed decisions and avoid investing in companies solely focused on generating hype and seeking acquisition, rather than creating meaningful contributions to human health. Ali's ultimate goal is to collaborate with strong founders and innovative technology to make a lasting impact and contribute to successful product launches that foster camaraderie and teamwork within the team. He expresses his desire to be involved in several product launches where he witnesses the creation of meaningful products for the market. Ali firmly believes that by working alongside determined founders and leveraging cutting-edge technology, he can achieve this objective. Furthermore, he highlights how successful product launches can cultivate a sense of camaraderie and teamwork among the individuals involved. Overall, Ali's aspiration is to contribute to the success of product launches and cultivate a positive work environment. Resources mentioned in the episode Trulitica

This episode of When Science Speaks features Dr. Katelyn JeteJetelina, Ph.D., an epidemiologist data scientist and senior scientific consultant at a nonpartisan health policy think tank. Dr. JeteJetelina is also the creator of the influential newsletter, Your Local Epidemiologist, which aims to translate evolving public health science for evidence-based decision making. Dr. Jetelina shares her surprising experiences working with policymakers during the pandemic, especially in a challenging landscape where epidemiology and politics intersected. She expresses her astonishment at how policymakers in Texas, despite the political climate, were receptive to listening to scientists and implementing innovative policies. She also highlights the significant impact of policy interventions in real-time, such as the use of Uber to deliver vaccines and reduce disparities. Moving on to the role of scientists in advisory positions, Dr. Jetelina acknowledges the challenges of effectively communicating with policymakers. She emphasizes the importance of speaking in plain language and providing the bottom line upfront. Policymakers prefer concise policy briefs that focus on the essential scientific evidence, allowing them to make informed decisions efficiently. Dr. Jetelina also discusses the need for scientists to better understand policymakers' needs and align their communication accordingly. Regarding science communication in general, Dr. Jetelina shares several go-to principles and tactics she employs. She emphasizes the significance of listening to communities and stakeholders to address their needs effectively. By maintaining a bidirectional relationship with the audience, whether policymakers or the general public, scientists can better insert science and evidence into decision-making processes. Dr. Jetelina further stresses the importance of providing meaningful context, reducing cognitive burden, incorporating storytelling, and offering actionable solutions in scientific communication. The conversation then delves into the challenges of combating misinformation, which has become increasingly prevalent in the modern information ecosystem. Dr. Jetelina suggests two key approaches: combatting misinformation reactively and proactively. While debunking individual rumors can be time-consuming, teaching the public how to recognize and critically evaluate misinformation is a more effective long-term strategy. She also highlights the need for proactive communication, which involves anticipating public needs and providing timely information. Dr. Jetelina emphasizes the urgency of integrating both reactive and proactive approaches into public health and science communication. The discussion concludes with a focus on trust and the disturbing trend of harassment faced by scientists communicating evidence-based information. Dr. Jetelina attributes this behavior to the politicization of science and the growing fear among individuals. She emphasizes the importance of addressing emotion and building trust through relatability and transparency. The episode offers valuable insights for listeners interested in science communication and science policy. Dr. Jetelina encourages individuals to take the leap and start communicating, whether through personal efforts or by finding suitable mouthpieces to convey important scientific findings to the public. She emphasizes the power of practice and the importance of having a proactive approach to science communication during emergencies. Don't miss this engaging conversation with Dr. Caitlyn Jetelina, as she shares her experiences, challenges, and strategies in navigating the intersection of science, policy, and public health communication. Resources mentioned in the epidsode How to subscribe to the Your Local Epidemiologist newsletter   

Introduction In this episode of When Science Speaks, host Mark Bayer is joined by Dr. Gertrude Nonterah, founder of the Bold PhD.. Gertrude helps PhD students and academics transition into non-academic careers. She shares her expertise on career development, non-academic paths in the biomedical sciences, personal development, and medical communications. This episode is sponsored by the One for the Week newsletter, which provides valuable resources for boosting effectiveness in various professional settings. Guest Background Dr. Gertrude Nonterah is an expert in microbiology and immunology, having earned her PhD from Temple University. She also holds a BS in biology from Penn West Edinboro University and a BS in registered nursing from Virginia Commonwealth University.  The Importance of Curiosity in Choosing a Scientific Path Mark begins the conversation by asking Gertrude about her journey into science. Gertrude explains that while she excelled in various subjects during her school years, her father, a retired scientist, encouraged her to pursue science due to her exceptional language skills and overall competence. Growing up in Ghana, Gertrude's natural curiosity and love for reading further fueled her interest in understanding how things work, which eventually solidified her decision to choose the science track in high school. Transitioning from Biology to Nursing to a Ph.D. Gertrude discusses her educational journey, which initially involved pursuing a pre-med major in biology. However, the high cost of medical school led her to explore other options. After a friend recommended an accelerated nursing program, Gertrude decided to pursue nursing as it still allowed her to work in the medical field. Subsequently, she pursued a Ph.D. in microbiology and immunology, followed by a postdoctoral research position at the University of California, San Diego. Embracing a Career in Science Writing  After completing her postdoc, Gertrude realized that the academic path was not for her. She began exploring different avenues and started a freelance writing business. Focusing on healthcare and scientific topics, Gertrude honed her skills and built a portfolio that eventually led her to secure a science writing position at a marketing agency. She emphasizes the importance of simplicity in explaining complex scientific concepts, drawing from her experience as a teacher and her entrepreneurial mindset. Daily Life as a Medical Communicator Gertrude shares insights into her daily routine as a medical communicator. Her work involves attending meetings with various stakeholders, such as research and development teams, marketing teams, and product teams. She collaborates with these teams to understand research results, create content assets, and support marketing strategies. Gertrude's role also entails content creation, including writing blog posts, designing posters, and developing PowerPoint presentations. She emphasizes the significance of creating engaging content that appeals to a broad audience and communicates complex topics simply. Different Approaches to Video and Written Content Creation Gertrude discusses the similarities and differences in her creative process when developing video content versus written content. She emphasizes the importance of hooking the audience in the first few seconds of a video to maintain their attention. By employing relatable visuals and asking thought-provoking questions, she ensures that viewers are captivated. Gertrude also encourages scientists interested in creating video content to make it accessible, engaging, and relatable to their target audience. The Evolving Landscape of Science Communication Gertrude highlights the increasing interest in scientific and medical information among the general public, particularly due to the COVID-19 pandemic. She notes that people are seeking accurate and simplified explanations of scientific concepts, especially with the proliferation of misinformation. Gertrude emphasizes the need for medical communicators to address public concerns, build trust, and present information in a way that resonates with different audiences. Additionally, she discusses the importance of scientists taking an active role in public engagement, sharing their research in understandable terms, and fostering thought leadership. Conclusion Dr. Gertrude Nonterah's journey from academia to science writing provides valuable insights into science communication. Her emphasis on simplicity, relatability, and engagement in content creation resonates with the evolving landscape of science communication. By effectively communicating complex scientific concepts to the public, medical communicators can bridge the gap between experts and general audiences, fostering trust and understanding. Resources Mentioned in the Episode Gertrude's LinkedIn profile The Bold Ph.D. YouTube channel   The Bold  Career newsletter  

In this episode of the show, Mark interviews Linnea Fletcher, Ph.D., Biotechnology Department Chair, & Director, InnovATEBIO National Biotechnology Education Center at Austin Community College.  Dr. Fletcher shares her journey into science, her perspective on the evolving life sciences industry, and the importance of public understanding of biotechnology. Dr. Fletcher emphasizes the need for early engagement in science education and highlights the increasing complexity and diverse applications of biotech in various industries. She also discusses the importance of cross-disciplinary knowledge and the challenges of communicating accurate information to the general public. Major topics discussed in the episode: Linnea's Background and Early Interest in Science: Linnea shares her early fascination with science and her determination to pursue a career in the field. She recounts her experiences working in different labs and attending lectures during her college years. Evolution of the Life Sciences Industry: Linnea discusses how the biotech industry has become increasingly complex and diversified over the years. She highlights the exponential growth of biotech applications, including healthcare and bioindustrial products. The conversation touches on the emergence of sustainable bioproducts and the exploration of life in various environments. Attributes for Success in Life Sciences: Linnea emphasizes the importance of public understanding of biological sciences and biotech, not only for healthcare but also for environmental impact. She encourages continuous learning and interdisciplinary engagement to keep up with advancements in the field. Communication Challenges and Misinformation: Linnea acknowledges the communication challenges between industry leaders and the general public in accurately conveying the impact and safety of biotech advancements. She discusses the difficulty of evaluating the relative risks and benefits of certain technologies and emphasizes the need for an informed population. Envisioning the Bioscience Workforce Summit: Linnea shares details about the upcoming summit in Washington DC [which occurred in June 2023], where industry, educators, and government representatives discussed emerging technologies and the need to collaborate to create a bioscience workforce for the future. The summit aimed to address the current gaps in the bioscience workforce and the increasing demand for skilled professionals. Austin Community College's Role in Biotech Education: Linnea explains how Austin Community College has evolved over the years to become a major force in economic development and workforce education. She highlights the collaboration with industry professionals, the state-of-the-art equipment, and the focus on meeting the needs of local industries. Linnea also mentions the dual credit high school programs and advanced technical certificates offered by the college. Resources mentioned in the episode Austin Community College

In this special episode, I'm going to share valuable insights on crafting impactful stories that captivate listeners and achieve the results you're seeking.  Sponsor Message: This episode of When Science Speaks is sponsored by OneSkin, a company led by PhD scientists committed to revolutionizing skin aging. OneSkin has patented the first peptide (protein building block) that reverses skin aging at the molecular level. Listeners can get a special 15% discount on any OneSkin product. Simply visit oneskin.co, use promo code Science15 at checkout, and take advantage of this exclusive offer. Episode Highlights: Importance of Storytelling in Science Communication: Craft compelling stories to evoke emotions and engage listeners. Relatable stories can effectively communicate complex topics. Keys to Telling an Impactful Story   Shift the spotlight from yourself to the needs and interests of your audience. Identify what matters most to your listeners and address their priorities. Capture their attention by delivering information that impacts their lives. b) Utilize "The Motown Method": Hook your audience in the first 10 seconds with something intriguing or surprising. Don't wait to deliver the key message; engage listeners from the start. c) Reward Your Reader: Understand the brain's desire for new and helpful information. Trigger the reward circuit in the brain by delivering valuable content. Engage readers through curiosity and the release of dopamine. Avoid the Unsung Hero Trap: Remember that the hero of your story is the listener or reader. Keep the focus on what matters to them and their priorities. Identify the overlap between your initiatives and the audience's interests. Non-linear Storytelling: Start with the punchline or key message to pique curiosity. Create open loops that keep listeners engaged and wanting more. Share additional details and context as the story unfolds. Understanding Stakeholder Assessment: Consider how your stakeholder is evaluated by their own stakeholders. Research what matters to decision makers in your professional sphere. Tailor your storytelling to align with their expectations and goals. Conclusion: Crafting impactful stories requires a deep understanding of your audience, their interests, and the art of storytelling itself. By focusing on the story listener, utilizing The Motown Method, rewarding your readers, avoiding The Unsung Hero trap, and adopting non-linear storytelling, you can captivate your audience and achieve your desired impact. Tune in to future episodes of When Science Speaks for more insights and inspiration. Resources mentioned in the episode Special 15% off discount on your OneSkin purchase for When Science Speaks listeners. Visit oneskin.co and use the promo code Science15 at checkout to take advantage of this exclusive offer.

In this episode of the When Science Speaks podcast, Mark welcomes back Dr. Amelia Burke Garcia, an award-winning digital health communicator and researcher with 20 years of experience. Amelia is a program director at NORC at the University of Chicago, where she worked on the CDC's Covid-19 response and directed the award-winning "How Right Now/Que Hacer Ahora" campaign. She is also the author of the newly released book, "Communicating through a Pandemic: A Chronicle of Experiences, Lessons Learned, and a Vision for the Future." In this interview, Amelia shares the major themes of her book and provides insights into effective communication during a pandemic. Key Themes: Recognizing the Emergence of Pandemics: Amelia emphasizes that the Covid-19 pandemic is not an isolated event but follows a long line of previous pandemics. She highlights the importance of understanding outbreak, epidemic, and pandemic response as an active part of the public health system. It is crucial to be prepared for future pandemics to effectively manage and mitigate their impact. Individualized Experiences and Context: While the pandemic affected the world as a whole, Amelia acknowledges that each individual's experience was unique. Factors such as location, occupation, socioeconomic status, race, access to information, and trusted sources influenced people's experiences. Understanding these contextual differences is crucial for effective communication and addressing health disparities. Lessons Learned and the Need for Improvement: Amelia believes the pandemic has provided valuable lessons. It has shed light on health disparities and communication challenges. Moving forward, there is a need to invest in public health infrastructure, improve communication strategies, and prioritize health equity. The goal is to address the issues highlighted during the pandemic and better prepare for future crises. Insights on Communication during the Pandemic: Challenges of Messaging: Amelia explores the evolution of messaging throughout the pandemic, highlighting the challenges faced in communicating effectively. She discusses the example of mask-wearing recommendations, which shifted based on factors such as supply shortages, vaccine availability, and emerging variants. The rapid changes in recommendations posed challenges in conveying consistent messages to the public. Importance of Expectations Management: The podcast delves into the lack of expectations management during the pandemic. Mark suggests that transparency regarding the rapidly evolving nature of the virus and the corresponding changes in guidelines would have been beneficial. Addressing uncertainties and openly acknowledging the need for adjustments in recommendations could have helped manage public expectations. Transparency and Scientific Learning: Amelia emphasizes the importance of transparent communication, especially when scientific knowledge evolves rapidly. In a pandemic, where the virus spreads quickly, messaging should adapt to new evidence and discoveries. Communicators should be transparent about the changing nature of information, acknowledging that adjustments may be necessary based on emerging scientific knowledge. Combating Misinformation: The discussion touches upon the challenge of combating misinformation and disinformation during the pandemic. Amelia acknowledges the presence of misleading information and the need for trusted experts to debunk false claims. In an environment with abundant misinformation, effective communication becomes even more critical to ensure accurate and reliable information reaches the public. Resourcres mentioned in the episode Special discount for When Science Speaks listeners: OneSkin, led by PhD scientists dedicated to helping people age in a healthy, vibrant way, patented the first protein building block scientifically proven to reverse skin aging at the molecular level. Listeners of When Science Speaks receive a special 15% discount off an entire OneSkin order (any products, no minimum purchase). And if you haven't yet experienced OneSkin products and decide to subscribe, you'll get a first time subscriber discount plus an additional 15% off your subscription with the special SCIENCE15 code. Just go to OneSkin.co and use the promo code Science15 a checkout. Dr. Amelia Burke Garcia's book, "Communicating through a Pandemic: A Chronicle of Experiences, Lessons Learned, and a Vision for the Future"    

This week's episode features Maria James, Ph.D., founder of Pocket of Money LLC and creator of the W.I.S.E. Financial Fitness program.  Dr. James shares her journey from studying biology and public health to becoming "The Money Scientist" and empowering individuals to take control of their finances. With over 14 years of experience in building and managing business and personal finance systems, Maria provides valuable insights and practical tips for increasing financial literacy, saving money, and optimizing cash flow. She also discusses her signature program, Wise Financial Fitness, which simplifies finance and guides individuals step-by-step toward their financial goals. Dr. James emphasizes the importance of budgeting, overcoming common money mistakes, and diversifying income streams. Tune in to learn how to achieve financial success and live a world-class lifestyle. Resources mentioned in the episode OneSkin - powered by the first peptide scientifically proven to reverse skin aging at the molecular level. See what the science of OneSkin can do for you: promo code for special 15% discount on OneSkin products for When Science Speaks listeners.    Save and Earn More Money Challenge from Maria James, Ph.D., The Money Doctor:   ➡️ Elevate your income, savings, and wealth with the free 4-day Save and Earn More Money Challenge May 22nd - 25th.   ➡️ Freeing up money in your budget by cutting expenses is necessary. However, there reaches a point where you truly can't and don't want to cut anything else. You're trying to live your best life, which is not all about slashing expenses.  ➡️ You should also be focused on earning more money. Both will be part of the free Save and Earn More Money Challenge  Pocket of Money, LLC. Free tools to help you save money and reach your lifestyle goals  

This episode features Anna Clemens, Ph.D., an academic writing coach and the founder of the Researchers' Writing Academy. Anna earned her PhD in material science and has published articles in Scientific American and other popular science magazines. Her mission is to make academia a more diverse and joyful place for researchers from all backgrounds. We discuss common problems faced by researchers in academic writing, including procrastination, difficulty getting started, and fear of rejection. Anna shares her insights and the process she teaches to help researchers overcome these challenges and improve the quality of their papers. Our conversation highlights the importance of storytelling and familiarizing readers with the topic to enhance the overall effectiveness of academic writing.  Key Points: Bilingualism and First-Generation Scholars: Successful scientist-communicators often possess bilingualism or are the first in their families to attend college. They face the challenge of translating complex subjects for their family members while avoiding condescension. The ability to bridge scientific knowledge and effective communication sets them apart. Common Problems in Writing for Journals: Researchers often struggle with two main issues: getting started and avoiding rejection or publishing low-quality work. Procrastination is common among busy researchers who prioritize other tasks over writing due to the absence of strict deadlines. Younger researchers, such as PhD students, frequently struggle with getting started and find it challenging to focus on writing amid numerous responsibilities. The Researchers' Writing Academy: Anna Clemens and her team work with researchers at all levels, including assistant professors, postdocs, and PhD students. The academy addresses the challenges of getting started and publishing in higher impact factor journals. The emphasis is on teaching a systematic process for writing scientific papers, focusing on developing a concise and compelling story. The process involves considering the reader's perspective, connecting with their existing knowledge, and organizing the information effectively. Benefits of Storytelling in Academic Writing: The narrative structure facilitates understanding and engagement for readers. Storytelling encourages deep thinking and improves the overall quality of the paper. Researchers learn to align their findings with a coherent narrative, guiding readers from background information to motivation and then to the results and discussion. The process of storytelling helps researchers overcome the challenges of writing and enhances the overall impact of their work. Conclusion: The Researchers' Writing Academy provides a valuable resource for researchers struggling with writing challenges in academia. By teaching a systematic approach and emphasizing storytelling, Anna Clemens, Ph.D. and her team help researchers overcome procrastination, improve the quality of their papers, and enjoy the writing process. By bridging the gap between scientific expertise and effective communication, the The Researchers' Writing Academy aims to elevate the accessibility and impact of scientific literature. Resources mentioned in the episode: Special discount for When Science Speaks listeners: OneSkin, led by PhD scientists dedicated to helping people age in a healthy, vibrant way patented the first protein building block, scientifically proven to reverse skin aging at the molecular level. Listeners of when Science Speaks, receive a special 15% discount off an entire one skin order (any products, no minimum purchase). And if you haven't yet experienced OneSkin products and decide to subscribe, you'll get a first time subscriber discount plus an additional 15% off your subscription with the special SCIENCE15 code. Just go to OneSkin.co and use the promo code Science15 a checkout. Researchers' Writing Academy Free writing training course      

This episode of the "When Science Speaks" podcast features Ricky Patel, Ph.D., founder and CEO of Point Science Analytics, a startup that simplifies biotech information for investors and consultants. Point Science Analytics aims to filter and curate for investors and consultants in biotech, energy, and new space industries all the information they need to make informed decisions, revolutionizing due diligence in these industries.   During the interview, I refer to Ricky as a "purple unicorn" due to his ability to communicate complex scientific information to a general audience and also thrive in a science-focused environment. We discuss how being bilingual and being the first in his family to go to college helped Ricky become an effective communicator.  Key points discussed in the episode: Ricky realized the need for a scalable platform when working with multiple clients who required due diligence reports on biotech companies. The AI platform Ricky is developing with Point Science Analytics scrapes company websites, LinkedIn, Crunchbase, media releases, etc., and curates the information into one document for the user to access easily. Ricky emphasizes the importance of discipline and the ability to work alone without motivation, a skill honed during a Ph.D. Other transferrable skills from the Ph.D. include analytical reasoning, information extraction, and research skills. Ricky plans to expand the platform to include the energy and new space industries, which are expected to be worth trillions of dollars by 2030. The platform aims to give investors and consultants all the information they need to make informed decisions without having to hire a Ph.D. analyst. Ricky earned his PhD in clinical neuroscience from King's College London, and his experience in academia includes working on ALS and dementia. He left academia due to life events that led him to focus on mental health and childhood traumas. Resources mentioned in the episode Ricky Patel, Ph.D. Point Science Analytics

This episode features John Besley, Ph.D., a professor at Michigan State University, who is focused on understanding how scientists communicate complex science to the public. Professor Besley's research includes surveys of thousands of American Association for the Advancement of Science (AAAS) members, where he examines their goals for communication and the tactics they use to achieve them. Professor Besley emphasizes that scientists need to identify their audience-specific behavioral goals and build strategies to achieve them. He also reminds scientists to communicate in a way that makes them perceived as smart, caring, and high in integrity rather than giving into the temptation of flaming people on social media. Professor Besley highlights the importance of scientists communicating their work to have a real-world impact. Surveys show that scientists want to increase literacy, correct misinformation, and encourage people to take actions like wearing masks, planting pollinators, and buying electric vehicles. However, it's important to communicate in a targeted and specific way to address people's perceptions of social norms, risks and benefits, and self-efficacy. Professor Besley advises anticipating obstacles and addressing them proactively in the message. Our discussion also touches on how to approach emotionally charged issues by focusing on evaluative beliefs rather than discrete emotions. Scientists should strive to ensure that decision-making processes are transparent, inclusive, and enable everyone to have a voice. We discuss the importance of understanding the process behind scientific research and communication to combat rejectionism and misinformation, highlighting the need to address specific integrity issues, such as motive and competence, to build trust with audiences. We also delve into the different types of behaviors, such as non-behavioral trust, that are crucial to consider when communicating science. Resources mentioned in the article Strategic Science Communication by John C. Besley, Ph.D.    

In this episode, we dive into the fascinating world of space exploration with our special guest, Mat Kaplan. Mat is a seasoned radio host who recently stepped away from the mic after two decades and a thousand episodes of the Planetary Society's acclaimed podcast, Planet Radio. In this interview, Mat shares his passion for science and space, his approach to presenting complex information to the public, and his secrets to conducting engaging interviews with renowned scientists, engineers, astronauts, and authors. Main Discussion: Learn about the Planetary Society, a professional home for space enthusiasts for over 22 years, and its programs and initiatives. Explore the origins of the Planetary Society, founded in 1980 by Carl Sagan, Bruce Murray, and Lou Friedman, with the mission to empower the world's citizens to advance space science and exploration. Discover how the Planetary Society has evolved over the years, with tens of thousands of members, and a new generation of talented staff dedicated to their vision of knowing our cosmos and our place within it. Hear about the Planetary Society's contributions to space missions, including allowing the public to share in them by putting their names on plaques or CDs, and their efforts to shepherd missions through Congress by forming a caucus for planetary science and working with the Executive Branch. Learn about the Planetary Society's new initiatives, such as its online member community and book club, and its passion for sharing the beauty and joy of space and science with everyone on Earth. Key Points: Mat Kaplan's inspiring body of work with Planet Mat Kaplan: Radio How Mat combined his twin passions for radio and space exploration Mat's approach to presenting complicated information in an accessible and fascinating way The importance of doing thorough research and homework before interviews The art of listening and being prepared to change directions during interviews Showing appreciation for the work of the guests and sharing their fascination Mat's passion and energy for the topic and how it engages listeners Elements of a good question, including finding unique nuggets of information Utilizing the internet to access resources and enhance interviews Events: Find out about the Planetary Defense Conference in Vienna and the asteroid Hunters IMAX, and how the Planetary Society is involved in these exciting initiatives. Resources Mentioned in the Episode   The Planetary Society - Member Community - Book Club - Planet Radio Podcast

Overview In this episode of When Science Speaks, Mark Bayer introduces Dr. Natalia Bielczyk, a career advisor, neuroscientist, author, and blogger, as they discuss how to find a dream career and the changing job market for PhDs.  Dr. Bielczyk shares her personal experience of transitioning from academia to entrepreneurship and provides valuable advice to PhD graduates who struggle with their career path. From identifying natural abilities to finding a large organization with growth opportunities, Dr. Bielczyk provides actionable steps to success. The podcast wraps up with a discussion of luck in career development and the importance of authentic connections. Timestamps of Major Topics [00:00:09] When Science Speaks" with Dr. Natalia Bielczyk [00:03:39] Challenges faced by PHDs outside academia [00:07:14] Navigating Money and Career Paths as a PhD Graduate [00:10:40] Ontology of Value Tests for Career Advancement [00:14:33] Career paths for PhDs after the AI revolution [00:18:09] The Role of Luck in Career Development Resources Mentioned in the Episode: Natalia's website: https://nataliabielczyk.com/ Ontology of Value: https://ontologyofvalue.com/ Natalia's YouTube Channel: https://www.youtube.com/@OntologyofValue Key Quotes [00:07:53] PhD graduates typically have a lot of general competence. 00:10:56] You have to focus on yourself and building a skill set that's more than publication records [00:17:59] You have to be very open and vocal about what your strengths are. Offer your help to other people and that's how you build your personal brand. It will not help happen overnight. But this is exactly what your professional future will be. You have to be known for who you are. [00:09:51] Statistics don't lie - your chances of staying in academia are so slim, that would be just very risky. [00:17:29] I think after all, you really have to focus on yourself and what you're good at and how to communicate it on social media, in person, but also in this meso scale level, so through communities. So you have to really, more than ever, be a good networker and establish your values, establish your core competencies, and and just vocalize them. [[00:16:11] Then I would probably choose a large organization, and I would make sure that on my career path, I open myself doors to manage people because this is something, obviously, you can build a bot to manage, but that's not the gist. That's not the core of management. That's not how it works because people really want to work with people.

In this episode of When Science Speaks, host Mark Bayer sat down with veteran journalist and author Bill Birchard to talk about his latest book, Writing For Impact, 8 Secrets From Science that will fire up your readers' brains. The book delves into the science of how the brain processes language and how writers can use this knowledge to engage their readers. Here are three tips from the episode on how to write for impact: 1. Use vivid language: Research shows that using vivid language can create more impactful writing. As Birchard explains, "The brain loves specific sensory stimulation. The more sensory information the writer provides, the more the scene comes alive." 2. Write in a conversational tone: Writing in a conversational tone can make readers feel like they are having a conversation with the author. This can make the writing more enjoyable to read and can help to build a connection between the writer and reader. 3. Use storytelling: Using storytelling in writing can be a powerful tool for engaging readers. As Birchard says, "Stories stick in our brains because they're more vivid and more memorable than facts and data." Writing for Impact provides a fascinating look into the science of writing and how writers can use it to create more engaging content. If you're interested in improving your writing skills, be sure to check out this episode of When Science Speaks. Main topics in the interview and when you'll find them in the audio recording [00:03:38] The Science of Effective Writing [00:07:01] Measuring Brain Response to Reading [00:10:29] Simplifying Writing for Reader Engagement [00:13:54] Writing Strategies and Chatbot Algorithms [00:17:09] Universalizing the Podcast Message Key quotes from the episode [00:16:50] What's the 1 sentence that captures what you're going to say in your book? In my book, of course, I'll just emphasize here, what's the message of my book? It's reward your reader. 3 words, reward your reader. [00:10:03] In the book, I've isolated 8 strategies that are supported by science that drive the reward circuit. [00:02:48] Turns out there's a mountain of research when it comes to how the brain processes language. [00:10:32] The research shows that people desire, they learn from, and they act done, things are expressed simply. [00:08:15] So When I talk about the brain consumes words, the way it consumes just about everything else, that's the reward circuit that I'm talking about. [00:13:02] Keep it insightful. Keep the "ah-ha's" flowing because that's what you wanna aspire to as a writer. [00:07:46] If what you read is activating the motor circuit in the brain, and that in turn is activating the reward circuit in the brain, then you can make inferences as to what's engaging readers and what's a better way to write. [00:03:24] And when you start looking at that, you start to see, at least as a writer, you start to see that the brain reacts in different ways to all those four kinds of writing. [00:12:20] Readers aren't reading your writing because they like your style. They're reading your writing because they like the reward they get from your writing. [00:09:32] And in reading, you're gonna not only start reading, you're gonna keep reading and presumably be persuaded to act on what you're reading. [00:14:20] The arrival of Chat GPT does not mean that people are going to stop learning how to write. You could say that instead, the chat GPT is just going to raise the level of writing. [00:11:15] The period never comes soon enough. Bring closure to thoughts in a small way as you possibly can readers are gonna comprehend that quicker and they're gonna be more engaged. [00:06:13] And my undergraduate degree was in biology. I never happened to use that, but having written my whole life, I've often wondered what happens in the brain? [00:12:04] Keep it simple. And there's another great phrasing you came up within the book. [00:01:44] His newest book, which we're gonna talk about in just a moment. It's called Writing For Impact, 8 Secrets From Science that will fire up your readers' brains. [00:04:55] Words and meaning are processed very much the same way as stimuli of other kinds. [00:15:29] Can you get the software to say, okay, we started with clarity and we wanna leap to being engaging, can these strategies then be incorporated in the software? [00:08:45] It's the reward circuit in the brain that's doing that. [00:14:57] How do you raise your writing from clear and educational, informative writing to engaging and rewarding writing. And I believe the strategies in my book help you do that. [00:15:09] You might say you could make the argument and guess I'm making the argument that you are with Chat GPT gonna start at a higher level, and then you're gonna go up up a level. [00:05:04] The brain is looking at whether that word is worthy or not worthy. The same way it's looking at whether something or to drink is worthy or not worthy or eat or establishing a friendship. [00:02:18] We're gonna have a link in the show notes so you can preorder Bill's book, which will be released on April 4, 2023, and also a link to an offer on Bill's website, where you can get an accompanying workbook for free by pre- ordering the book. Resources mentioned in the book Link to Writing for Impact: 8 Secrets from Science That Will Fire Up Your Readers' Brains by Bill Birchard Bill's website where you can get a free workbook if you pre-order the book:  Link to the episode transcript Link to the special 15% discount for When Science Speaks readers at OneSkin (enter SCIENCE15 at checkout)

This episode of the show features Victoria (Tory) Wobber, Ph.D., President of Victoria Wobber Coaching and Consulitng , a Harvard-trained evolutionary biologist and former data scientist and people manager at Facebook and Google. In this episode, we discuss an array of career development issues, including: - Did Tory have mentors, teachers or family members during her early years in school who influenced or nurtured her interest in science - What sparked Tory's interest in evolutionary biology and how Tory describes the field to someone unfamiliar with it - With Tory going to work as a data scientist at Facebook after earning her Ph.D., why Tory believes a Ph.D. program is good training for work in data science, including knowledge, skills, and attributes helpful for being successful in data science - What it was like to work at Facebook back in the early twenty teens? - Working at Google after Facebook, what Tory liked about the high-tech culture and what was lacking from her perspective - Now empowering tech leaders and Ph.Ds to capitalize on their unique skills to propel their careers to the next level. details about Tory's consulting business, including  how she helps her clients and the types of clients she's worked with so listeners can get a sense of whether they may be a good fit to work with Tory Resources mentioned in the episode Victoria Wobber Coaching and Consulting  

This werek's episode features best-selling author, Wharton Business School professor, and world-reknown business advisor Jonah Berger, Ph.D. We discuss Prof. Berger's latest book, Magic Words: What to Say to Get Your Way and specific topics in the book such as:  - How the focus of Dr. Berger's latest book, Magic Words, (to be releaseed Tuesday, March 7, 2023) relates to his most recent book, The Catalyst - Why and how asking for advice actually can have a positive impact on how the asker is viewed by the advice-giver - Effective strategies for asking better questions  - Why it's not enough to just listen - we need to signal to the person speaking that we are actually paying attention in ways that don't seem forced or formulaic - The persuasive benefits of using concrete, specific language, and also when it's better to be abstract - Storytelling and guidance on how to develop and deliver a high-impact story Resources mentioned in the episode - other books by Jonah Berger, Ph.D. Magic Words: What to Say to Get Your Way The Catalyst: How to Change Anyone's Mind Contagious: Why Things Catch On Invisible Influence: The Hidden Forces That Shape Human Behavior      

This week's episode features Alessandra Zonari, Ph.D., Co-Founder and Chief Scientific Officer of ONE SKIN, an innovative skincare company that addresses skin health at the molecular level, targeting the root causes of aging so skin functions, feels, and looks younger.  Listeners get a special offer when they go to OneSkin.co:  Enter SCIENCE15 to get a 15% discount on your ONE SKIN purchase. On this week's show, we discuss a range of issues related to entrepreneurship and the science of skin care, including: What initially sparked Alessandra's interest in science:  03:19 Alessandra Zonari, Ph.D.: On all the news, when I was seeing the news, they were cloning Dolly, the sheep. They were cloning the first mammal, animal. And that I thought to myself, Oh my God, maybe I can one day clone my family and they will always be around. I will not be, I don't need to be afraid of losing one day my dad. I can bring back my grandfather. And that sparked me the idea of going into science and this whole knowledge of not liking to see losing others for diseases was what started bringing me. Maybe one day I can find the cure of a disease. Maybe one day I can work with something that will help me not lose my family. That was the first when I was still very young that we were made me science and as I was studying all my biology teachers, I was always very interested in cell biology. And that's why I decided in college to continue researching and studying biology. Alessandra's career journey, including when she decided she wanted to be an entrepreneur:  06:08 Alessandra Zonari, Ph.D.: When I went to college, I had this notion that I wanted to do science, but it was still very obscure how I will get there, if I would really be able to bring something into reality and get some of the science. In college, I was already focused on research that was translational. When I started college, I was already completely passionate about the idea of working with stem cells and the potential of stem cells to differentiate into any cell type of your body and be able to regenerate different tissues. So when I was in college, I looked for an internship in a lab that was researching stem cells. I knew that I wanted to translate. I didn't know how would be the path that one day I would start the company, that was not clear. I knew that I needed to learn how to do science, so I would need to do a master and a PhD. Even when I finished my PhD, I had not a clear idea. I still went for a postdoc in Portugal where I continue learning and learning different biomaterials to use different ways of associating with stem cells to promote wound healing. And at that point, when I was already in my postdoc that I was doing research for ready eight years in total, if I count when I started my internship, my master, my PhD, I started to get a little bit frustrated. I was doing a lot of good research. I was learning a lot and I was being involved in different projects that was all very challenging, was teaching me a lot, but I was not seeing the next phase. What I would do next, how I will fulfill that desire of seeing science being translated. So still in Portugal, I tried to start a startup there that was using stem cells, but cell therapy, it's very regulated. It's hard to go to humans. So I have some, had some colleagues that were veterinarians. So together we start the company that would provide stem cell treatment for dogs, cat and horses. But we didn't know what we were doing. And at the beginning was everything super hard to get to the path of what was a startup and how you get funds and how you create this product. So basically we started the idea, but that never went very far, but I was already okay, I want to translate. And then eventually my friends from Brazil that also did PhD in the same lab that me, Carolina had just moved to San Francisco to join an accelerator program where they were also wanting to translate some of the research into a product or into a company. And it was interesting because then she was starting this year, I was starting that company in Portugal, getting a little bit frustrated. And then after the program, they decided they would be focusing this new company on skin research. And then eventually she called me and she said to me, Alessandra, I'm here in San Francisco. I have some ideas on understanding skin aging and validating efficacy of product. And I cannot think of anyone better than you to come to join this project. We had no guarantee of what we were doing or where we would go, but there was a new opportunity there for me. And I just said, okay, I'm packing, I'm moving to the US. Let's start this company. Let's see where we can go. Alessandra's research and ONE SKIN's scientific advancements in skin care: 13:41 Alessandra Zonari, Ph.D.: I can even make the connection of my PhD and the company, how we started. And it's interesting because when you start a company, you need to be open-minded. Things change. I was doing this research on skin regeneration, building 3D skin models. And the goal really was to promote a better wound healing. But in that process, I learned how to culture skin cells. I learned how to build 3D skin models. When I was on my postdoc also, I was helping on another project that was doing high throughput screening of micro RNAs. So I started learning high throughput screening as well. And when I was learning all those skills, I had no idea that eventually I would use those skills in my own startup. But what I always tell myself and I tell others is it doesn't matter, even if you are like completely happy or unhappy with what you're doing at the moment, if you are lost a little bit of what path you would take, show up every day and try your best and learn what you have to learn because eventually what you learn, you can use later on. So when I was there in Portugal, a little bit frustrated, still doing research and not seeing how I would translate that to research, I was still showing up at the lab and learning things, new things. And those skills that I was learning there, eventually they were the ones they needed to one skin. When I came to One Skin, the first idea when Carolina called me was let's build 3D skin models to understand the aging process and validate products that are on the market. So we had already the knowledge of building 3D models, but sometimes we use very young skins because it's easier to build 3D models of skin using young cells. So the goal now was, okay, let's understand the aging process because the products that are aimed to promote rejuvenation, they will be applied on a more mature skin. So we need to see the effect on this skin and what's the difference. So we started building this platform. One Skin then, just to go back a little bit, One Skin has always has the mission of target root causes of aging to promote skin health. So we are really looking to ways that we can connect the health of your skin with your overall health, promote a younger state of your skin, and that will result in a better appearance as well as you bring a product that's cosmetic, but with the goal that will also help your whole body to be aging better. So we started with this platform. Alessandra's approach to science communication as a bilingual scientist: 21:13 Alessandra Zonari, Ph.D.: I would say that's still a challenge. It is super hard because especially when you're passionate as I am about the science, I always tend to go into too many details and then when we start to having to communicate this to others, at the beginning I was going very deep on the details and then I was seeing on people's face that they were not understanding what I was saying. So the first thing I feel to start developing that skill is just talk to people that have no science background. That they understand what you're saying. If they're not understanding, you need to clarify your message. And then it was hard for me because when I simplified the message and I don't give all the details, it feels that I'm not giving all the science that is there. I always had that challenge with me because I wanted to explain more, but at the end, we need first to educate and have the interest of people.  So we need to get simple, even though I don't say all the science, I need to be able to show the difference. For instance, we have developed an algorithm that in the beginning, I would say that measures epigenetic changes inside the cell through methylation profile, and it's able to determine and correlate with the chronological age of the skin, and I say that no one understands. But if I just tell you that we have an algorithm that's able to measure the real biological age of your DNA, and then I can tell you by measuring the biological age of a product that's really rejuvenating, reducing the biological age of the skin. Now people can understand and get interested about it. And a lot of that comes from speaking and talking with non-scientists. We have several documents where we write what is the science and now let's cut all this "epigenetic methylation" and let's simplify the message. And we focus a lot on educational content on our Instagram and all on our website. There is a blog section where we talk a lot about science and I started and I still struggle a little bit with that. I'm still in the learning process, but we are always trying the best. 23:38 Mark Bayer: Right. And it is difficult. It's really hard to do. There's so much information and it is an iterative process. So the more you're doing this, the better you're getting at it. And then of course you're seeing the reaction of people. They actually do get what you're talking about rather than when you're talking, using these scientific terms and they're just bewildered because it's the first time they're hearing that. 25:13Mark Bayer: really interesting and so true. Let me ask you, many listeners are interested in entrepreneurship, but they don't really have an idea of what it's all about, whether it's to start a company or work for a startup and understanding that there is no typical day in your work experience, I'm wondering if you could share some of the mainstays of your work schedule, things that you often see on your calendar as things that you need to do just to give listeners a sense about what it is to work for a startup or a startup company. An insider's description of life as an enterpreneur at a start-up  25:43 Alessandra Zonari, Ph.D.: For both sides, if you're working for a startup or if you're starting your company, you need to know that you will be wearing several hats. But to be very honest, in the very beginning, a lot of the daily basic tasks will be very similar to what you were doing in the academia. You will still be working in a lab doing the research. So the part of research, it's very similar to the academia. What it adds, it adds other layers. So the research usually in the startup environment is more focused. So you have very clear objectives that you need to respond. You're doing experiments, looking to proof of concept and looking more objectively while when you're in academia, if you do one experiment and something show up, you just start digging and you just go to a completely different project and that's not a problem because you're just reaching and learning. So this is a big difference. But on the beginning, the daily base inside the research lab, it's very similar. What it changed then, like when you're starting a company, is that you have other tasks as well. Pitching your company all the time to investors. You're also hiring new employees. In the beginning, for the first three years, ONE SKIN was only scientists. We were seven scientists doing research with this platform. When we start moving to create the product and create the brand, then now other pieces start to show up. I needed to start thinking about the communication, the content that we are creating to blogs or even Instagram, talking more to investors. And then eventually when you go to having a product in the market, you have operational sales and marketing and all different things. Today, as a chief scientific officer at ONE SKIN, I still lead the science that we are researching, the new research, the development of new products that we are doing at the company. I also do a lot of collaboration with the universities that are researching some of our active peptides that we have to other applications beyond the skin. I do a lot of work reviewing documents that share the data that we get in the lab to the marketing side, so it's accurate and being sure that anything that's going out there is very accurate on the science side. I lead with hiring process and also other fun things as well, because we have products, we are deciding which packaging will be for the new products. So we have meetings with the designers. And for instance, today, some of the things that I will be doing, I'm recording this podcast now. Then I need to analyze some data of a clinical study that we are running. I need to oversee the experiments that was run this week and check some that we'll do next week, need to go over some documents of scientific communication and also using one of the packages and some things that are going for our next product, so it goes a little bit around several things you need just when you're in a startup, multitasking, it will be also very important to be able to wear different hats and being creative because not always you have funds to do everything on the perfect way. So we need to be very creative on how we can be different, how we can even do our research with the resource that we have available. A special disount offer for listeners of When Science Speaks 30:35 Alessandra Zonari, Ph.D.: We are very excited to launch it. So it's a product that has as an active ingredient the peptide that we discovered and developed here in the lab. And it was specifically designed for the skin of your eye region. So we received skin samples from the eyelid, leftover of plastic surgery. So we were using very specific eyelid skin to be testing and validating this formula to promote a better appearance, a more firm skin for a specific for this eye area. And we're very excited. We optimized the formula using our platform as well. We use our platform to test all the active ingredients that goes together with our peptide and in the final formula to ensure that there is no toxicity. There's no side effects that can be used in sensitive skin. And then we were able to do this specifically using skin from the eye area, which is something very new and unique. And this product is coming up at the end of this month. So we are very excited about it. 31:40 Mark Bayer: All right. So cool. Yeah. Listeners look out for that and also the promotional code that you'll have as well. Alessandra's advice for listeners thinking about getting involved in startups  32:26 Alessandra Zonari, Ph.D.: Yeah, sure. To make the jump going out of academia and jumping to start a company, you have two options. You can either join an early stage startup, or if you have an idea, or if you have already research coming from your PhD, you can start your own company. What I would say it's what we did a little bit was for starting to find accelerator programs that can help you on the start point. So we joined IndieBio - it's an accelerator program specifically for biotech companies, specific for scientists that want to become entrepreneurs. So this is very helpful because there are mentorships. You meet different founders that are on the same stage as you and you start creating this network. And a lot of times you learn with other founders how to do things, how to get off the ground. My advice would be to try to find an accelerator program. Try to find people that complement your skills, that are also passionate about what you're looking or trying to solve. And there will be ups and downs. Don't give up on the first down and always remember that you never fail because you're always learning something and what you learn, no one will take from you. So you will use this next. So just do the best and good luck in any journey that anyone decides. Resources mentioned in the episode   Special discount code for When Science Speaks listeners: 15 percent off your purchase of any of the skin treatments at OneSkin.co    Use SCIENCE15 at checkout  

This week's episode features Ashley Ruba, Ph.D., developmental psychologist and UX researcher. We discuss a range of career-related, life experience, and transition-from-academia issues, including:   - Growing up, did Ashley have mentors, teachers or family members who influenced or nurtured her interest in science - As a first generation college student, Ashley's comments on my hypothesis - after 200-plus episodes of the show - that first-generation scientists in their families tend to be highly-skilled science communicators overall  - Ashley's research on how humans communicate and highlights and themes Ashley found from her research -  Common writing challenges Ashley helped her students address and overcome as a writing tutor during grad school - Writing extensively about her own professional transition from academia to industry - and quickly attracting a large and growing following on social media - Ashley's advice for listeners who may be thinking about leaving academia, either during their program or after graduating, particularly when it comes to navigating the emotional and logistical issues involved in the transition - Ashley's work as a UX researcher at Meta - Ashley's recent selection by AAAS as the inaugural representative of psychologists with non-academic careers, a position created to help improve professional development for non-academic careers at national and international levels - Looking ahead, Ashley's goals for 2023 Resources mentioned in the episode Connecting with Ashley on LinkedIn Beyond the Professoriate 

This week's episode of When Science Speaks features academic, entrepreneur and data scientist Fabricio Costa, Ph.D.. We discuss a range of topics, including: - How Fabricio has navigated his diverse, multinational career path - As a bilingual scientist (Portuguese native speaker and English speaker) with extensive experience in industry, how Fabricio serves as a "linguistic bridge" between the scientific and technical team and the business development, business intelligence, and related staff who may not have scientific training - What Fabricio sees are some of the common pitfalls he's observed scientists falling into when they communicate their work to business audiences or the public - How Fabricio found his way into the data science field and how others with an interest in data science might break into the industry - Fabricio's current role at the data science company Modak, and how long Modak has been around, its mission and market, and how Fabricio is helping to accelerate the company's growth - Information about one of Modak's areas of focus - “data fabric” - what it is and how it is different than traditional data architecture - Looking ahead from January of 2023, when AI and Machine Learning are becoming more commonly used and understood, to an extent, by the general public, at least in the U.S., what predictions Fabricio has regarding AI and Machine Learning moving forward Resources mentioned in the episode Modak Analytics Current Openings at Modak

In this week's episode featuring Dasanj Aberdeen, a digital product leader and innovation consultant, we discuss a range of issues related to creativity, artistry, and how to consisely present complex issues, including: Dasanj's background as a self-described “immigrant and global citizen” who embodies “a cross-cultural, cross-geographical perspective” and how it informs her work The benefits of this outlook, and how Dasanj recommends others without a similar personal background or life experience adopt and apply such an approach to their work How Dasanj manages the challenge of distilling complex problems down to a one-page visual representation - a superpower of hers - and the types of information she typically wants to ensure get onto that page and get left behind With art a core part of Dasanj's life, the origins of her interest in art and the interplay between her art and leadership in business As an innovation consultant - and with the term “innovation” thrown around a lot and perhaps over-used in describing new products and services - what innovation means to Dasanj and how she helps her clients craft truly innovative initiatives As someone whose been in the innovation and technology space for a long time, what recommendations Dasanj has for listeners who may be interested in getting involved in new product development or startups

In this week's episode, Jordan Harbinger, host of one of the most downloaded podcasts, the Jordan Harbinger Show, and developer of one of the leading self-development programs in the world, shares key insights on relationship-building, the value of social capital, and related topics, such as: The difference between “networking” and “relationship-building” What he means by “Digging the Well Before You're Thirsty”, a principle in his relationship-building system, and how to do it effectively Relationship-building during COVID and specific ways to authentically connect in the absence of in-person meetings The takeaways from his article “The Big Mistake People Make About Networking”, how it prevents people from relationship-building before they even start, and how to overcome it Relationship-building strategies that are proven, powerful, and time-efficient, so they can fit into an already-overstretched life Resources mentioned in the episode The Jordan Harbinger Show Free 6-Minute Networking Course 

On this week's episode, Marc Sedam, Vice President, Technology Opportunities and Venutures at New York University, discusses a range of topics related to tech transfer and commercialization of university research, including: Some common misperceptions or blind spots that the average person has about tech transfer and the value it adds to society Elements of his career journey so far, highlighting particularly consequential decision points and how he managed them and the skills that have been really useful in the variety of roles he's had over the years in the tech transfer With his involvement in tech transfer from multiple vantage points, how he thinks these varied professional perspectives inform his work The advantages of tech transfer as a professional landing spot - which Marc refers to as a "hub" where people with all sorts of professional backgrounds converge to collaborate - and also as a launching pad to a broad spectrum of other careers Examples of various tech transfer roles and the breadth of academic backgrounds that are suitable for performing them effectively For listeners interested in learning more about tech transfer - perhaps to help determine whether it might be a good professional fit - how Marc recommends they explore the field in greater detail to educate themselves

In this week's episode, Matt Krisiloff, CEO of Conception, a company working to turn pluripotent stem cells into viable human eggs, talks about SciFounders, which he started with partners Lucas Harrington and Alexander Schubert to help technical founders launch companies. Topics discussed include: - Why Scifounders decided to focus on technical founders - Why Matt believes it's a good time for scientists in industry to start companies (link to Matt's blog post below) and also, in Matt's experience, what have been the positives and areas for development he's noticed when working with founders coming from academia - Steps scientists affiliated with a universities who are thinking about starting their first company could take to better inform and position themselves to succeed as a founder - SciFounder's mentoring program for idea-stage founders and how scientists can benefit from funding and advice through the program - Why the type of startup founder who might be a good fit for SciFounders is someone who's "able to communicate clearly with the technical team" and the importance of being an effective communicator both with the technical team and also with external stakeholders unfamiliar with the team's technology, such as potential funders, for example - Some of the critical factors Matt has noticed that successful startups seem to share and fatal flaws that tend to doom startups - What Matt sees over the horizon, in terms of business opportunities for technical founders, emerging trends, and potential tripwires to for scientist founders to avoid Resources mentioned in the episode Matt's blog post, It's a Good Time for Industry Scientists to Start Startups, November 9, 2022 

This week's episode features Chanelle Case Borden, Ph.D., Associate Director of Training at the National Cancer Institute within the National Institutes of Health. We discuss a range of career development and communication topics, including: Chanelle's scientific research in Molecular Biology and what she enjoyed during her Postdoc experience What led her to decide to move into a Program Manager role at NIH Aspects of how Chanelle managed her transition into the programming role that she thinks are broadly applicable and could be useful to listeners navigating their own career transitions Details about Chanelle's current role as Associate Director of Training Programs and what she enjoys about the position With outreach a big part of Chanelle's current role - she started the NCI Education and Outreach Program (EOP) to enhance STEM experiences for K-12 students in the greater Washington, D.C. area while empowering teachers to provide high-quality science education - information about EOP Chanelle's involvement in a high-impact, meaningful program linking cancer researchers to cancer patients   Chanelle's advice for listeners who may be interested in opportunities at NIH - either in training or employment   Resources mentioned in the episode Education and Outreach Program Cancer Patient-Research Program 

In this week's episode featuring Olivia Bullock, Ph.D., Assistant Professor at George Washington University, we discuss a range of issues related to crafting effective communicaitons, including:  - Olivia's communication research on the importance of narrative in messaging - Her work on COVID messaging as a consultant for the U.S. Department of Health and Human Services - Olivia's career journey from public relations work to a Ph.D. in communication and how her practical experience informs her research and vice versa - Her perspective on whether scientists should be leaders or "just follow the data

This week's epidsode features Sarah Habibi, Ph.D., an extraordinary science communicator who uses art and inventive experiments to convey scientific topics in fun, accessible ways. We discuss a range of topics related to science communication, including: - Sarah's career journey, background in art, and training in eduction and curriculum development - How she incorporated science communication while studying for her Ph.D. and what prompted her to embark on a career in scicomm  - Sarah's approach to science communication -  how, why, and the way she does it - Her latest science communication projects - Sarah's advice to others trying to figure out how or whether to fit science communication into their professional lives

This week's episode features Paula S. White, author of Side B: Remix Your Leadership Style, who helps individuals unleash their natural skills and behaviors to bring their whole selves into their role and leave a legacy impactful to the people they serve. We discus a range of leadership issues, including: How using an approach to motivate, encourage, or persuade that relies exclusively on data and quantitative information overlooks a crucial dimension driving how people make decisions and what to include along with facts and data to more effectively make your points.  A story from Paula's corporate career illustrating the perils of managing by data analytics alone Her book “Side B: Remix Your Leadership Style” that addresses these topics and more Why, in her book and coaching work, Paula uses music as a metaphor for leadership styles and how she incorporates music into her approach with coaching clients The key components, in addition to empathy, we should think about when it comes to surfacing and applying our own Emotional Intelligence How you could identify EQ elements in you own persona and activate them in your interactions with others One thing Paula recommends listeners could do today to make progress on their own journey to a more keen awareness and regular use of their Emotional Intelligence Resources mentioned in the episode Side B: Remix Your Leadership Style Paula S. White, Side B Consulting  

Scientists are often encouraged to embrace the power of storytelling in writing or presentations, but how do you know which story to tell? Do you understand how to connect with your reader? If you struggle to find a balance between presenting research while also making a connection with your audience, you're not alone. Today we're joined by Trish Hall to talk about her new book, Writing to Persuade, and how you can weave her suggestions into your own work.  Trish Hall's served almost 5 years as the Op-Ed Editor of The New York TImes—doubling her department's size and creative output. She's credited with creating one of the cornerstones of the Sunday Times, the ‘Sunday Review'. Trish's other senior roles at the Times included Assistant Managing Editor and Living/Style Editor. She concluded her tenure with the Times as the Senior Editor.  Trish recently published “Writing to Persuade” (W.W. Norton) and writes and edits Op-Eds for clients who want to get their opinions out into the world Trish graduated from the University of California, Berkeley with a Bachelor's Degree in History.  Connect with Trish Hall Trish on LinkedIn Resources & People Mentioned Book: Writing to Persuade: How to Bring People Over to Your Side Pew Research on Credibility Interweaving the power of storytelling with your expertise Are you excited to start writing, but worried your opinion or research may be misconstrued? Do you know how to establish a connection with your audience? Trish has some encouraging words: you have some expertise or story that people want to hear. Don't be afraid to talk about a personal experience that will draw your readers in and engage them. People desire to have some context for what you're talking about. So a personal story or experience related to your topic goes a long way. Remember, as a scientist or engineer, polling consistently shows high degrees of trust in these positions. It's important to keep your audience in mind when you write. What publication are you writing for? Is the typcial reader liberal or conservative? Make sure you establish similarity with your audience. The best way to do that? Establish a personal connection with storytelling. Personal connection with your audience as a means of persuasion Scientists tend to focus on the facts and what the research shows. Facts, graphs, and charts are all great tools of persuasion, but developing a personal connection is the strongest. A personal connection is also one of the strongest precursors to change. The ‘Me Too' movement took off because everyone has a mother, daughter, or sister. Many people had a connection in some way or another to someone who was personally affected by sexual harassment or assault. Writing to persuade requires authenticity, the ability to be empathetic, and the ability to listen. If you're looking to share your opinion and persuade your reader to do the same, you have to know their argument. You have to anticipate their questions and rebuttals and address them. Present an argument that is rounded and addresses all issues—and always remember the importance of the human connection.  Make sure to listen to this episode of When Science Speaks to hear more about Trish's career in journalism and the powerful role of storytelling in persuasive writing the next time you're addressing an audience outside your specialty.. Connect With Mark and When Science Speaks https://WhenScienceSpeaks.com https://bayerstrategic.com/ On Twitter: https://twitter.com/BayerStrategic On Facebook: https://www.facebook.com/Bayer-Strategic-Consulting-206102993131329 On LinkedIn: https://www.linkedin.com/in/markdanielbayer/ On Instagram: https://www.instagram.com/bayerstrategic/  

In this special episode, I share my thoughts on how you can quickly strengthen your communication skills - whether in spoken or written form. I discuss: - Lessons from tens of thousands of TED talks - The "3-Rs" and why they're essential if you want your communications to be memorable and move your listeners - Why the "Give energy, get engagement" dynamic is such a powerful force in effective communication - Why you shouldn't try to calm down when you're nervous about giving a big presentation and what you should do instead - What the Latin root of the word "communication" teaches us and how it should inform your communication style Resources mentioned in the episode Newsly.me Special discount code to get a FREE one-month premium subscription to Newsly: SC1SPEAKS

This week's episode features Melanie Flores, an MIT-trained chemical engineer, theater arts aficionado, and two-time TEDx speaker, who currently applies her multidisciplinary skills to her work as Director of Solutions Consulting at SymTrain, a firm that automates and scales role-play training and coaching. We discuss a range of issues such as: - Melanie's fascinating career journey - themes and common qualities in her various roles   - The importance of feelings and human emotions in professional environments, even those where technical skills are emphasized   - When and from which influences Melanie's interest and aptitude in writing and communication originated   - How Melanie unveils the value of emotional intelligence and storytelling through setting an example, not lecturing    - Melanie's professional role and why she enjoys it   - How Melanie's experience teaching pre-school helped her in the engineering and - more broadly - the business world   - Recommendations for engineers and other technically-focused listeners who want to add or enhance communication skills in their own toolkit