Podcasts about clickup

New Hampshire state legislator Melissa Blasek discusses her transition from quiet private citizen to outspoken, pro-freedom representative. Sponsor: ClickUp is the fastest growing productivity tool that's saving everyone one day a week by replacing work apps and bringing your tasks, docs, goals, chat, and more into a single place. ClickUp is free forever, so sign up today at

WELCOME to Podcasting 101. I’m going to tell you everything you need to know about running a podcast, from the equipment you need, how to host it, and getting it up and running. Let's chat! Check out the podcasting equipment I use and recommend! https://heyjessica.com/amazon Get started with ClickUp for free! https://heyjessica.com/clickup   Grab my course to learn #allthethings about ClickUp! https://heyjessica.com/clickupcourse   Sign up for a FREE month of my favorite email marketing system, ConvertKit at www.jessicastansberry.com/convertkit   Get your FREE month of Audible which includes a FREE book and TWO free audible originals at www.jessicastansberry.com/audible   Follow me on the 'gram! Personal Account: @jessicastansberry Biz Account: @heyjessicaco

Today I welcome marketer and entrepreneur Sid Bharath to Your Partner In Success Radio. Sid is the CEO and Co-Founder of Broca, a platform to generate marketing content using AI. Prior to starting Broca - which is all about content marketing through the power of AI (artificial intelligence) - Sid worked with numerous tech startups as a marketing consultant.  He previously led marketing teams at companies like Thinkific, LemonStand (acquired by Mailchimp) and Gorgias. Sid has also consulted and run ads for dozens of companies like ClickUp, Typeform, Procurify and more. Sid was #7 employee and VP of Growth at Thinkific, where he was in charge of growing the MRR. During his time, they 20x the MRR and reached more than 6,000 paying users. He's also known as a marketing consultant who has worked with amazing companies in San Francisco like ShareDesk, Olark, CartHook, ReCharge and many more. Sid joins me to share tips about: How to identify your top marketing channelsA framework for growthLessons learned starting a new tech companyTips and tricks to raise venture capital  Find him on the internet: Website | Website| Twitter | LinkedIn

Raise your hand if you've ever gotten stuck on a project and weren't able to move forward because of something that literally DID NOT MATTER! We've all done it... too often. Let's talk about how to stop getting stuck in the weeds and keep on truckin'.   Get started with ClickUp for free! https://heyjessica.com/clickup   Grab my course to learn #allthethings about ClickUp! https://heyjessica.com/clickupcourse   Sign up for a FREE month of my favorite email marketing system, ConvertKit at www.jessicastansberry.com/convertkit   Get your FREE month of Audible which includes a FREE book and TWO free audible originals at www.jessicastansberry.com/audible   Follow me on the 'gram! Personal Account: @jessicastansberry Biz Account: @heyjessicaco

Author Jeremy Hammond joins me to discuss the bizarre phenomenon we are observing today, where statements backed up by solid evidence get you in trouble, while mindlessly repeating obvious nonsense gets you celebrated. Sponsor: ClickUp is the fastest growing productivity tool that's saving everyone one day a week by replacing work apps and bringing your tasks, docs, goals, chat, and more into a single place. ClickUp is free forever, so sign up today at

Witaj w 165. odcinku podcastu Marketing MasterClass. Gościem dzisiejszego odcinka jest Natalia Dołżycka, która samodzielnie ucząc się organizacji czasu stworzyła bloga Life Geek, gdzie dzieliła się swoim doświadczeniem. Z Natalią porozmawiamy o znajdowaniu czasu na rzeczy ważne, a także sposobach na efektywną pracę z domu. Pamiętaj żeby słuchając robić notatki, te poniżej na pewno Ci w tym pomogą. Natalia Dołżycka ⦁ Przez 10 lat była marketerem w branży gier, gdzie zauważyła, że każdy uczy się lepiej wykonywać swoje obowiązki, ale nikt nie uczy się zarządzania czasem w pracy i samoorganizacji. ⦁ Sama się uczyła organizacji i testowała na sobie metody, jednocześnie dzieląc się swoim doświadczeniem na swoim blogu Life Geek. ⦁ W kolejnym etapie blog stał się firmą, która pomaga małym przedsiębiorcom, freelancerom lepiej się zorganizować, aby mieli czas na projekty, które zmieniają świat. Automatyzacja pracy ⦁ W każdej branży jest możliwe ustalenie procesów, które są automatyzacją. ⦁ W branży IT część rzeczy można w pełni zautomatyzować. ⦁ Dzięki procesom wiele obowiązków można robić w sposób poukładany i w ten sam sposób, co zajmuje mniej czasu. Można je również zdelegować. Wdrażanie procesów ⦁ Podczas wdrażania procesów trzeba przede wszystkim zmienić przekonanie. ⦁ Systematyzację procesów można zacząć od przygotowania checklist i szablonów. ⦁ Procesy wymagają poświęcenia czasu. ⦁ Kończąc jakieś zadanie, warto podczas podsumowania ustalić procesy i wyodrębnić elementy powtarzalne. Generowanie czasu ⦁ Przyjrzyj się swojej pracy i zastanów się nad: – priorytetami, czy wszystko, co robisz jest potrzebne – delegacją, czy wszystko, co robisz musi być zrobione przez Ciebie – automatyzacją, czy wszystko, co robisz, musisz wykonywać ręcznie ⦁ Pamiętaj, że możesz delegować część swojej pracy, nie całe projekty. Spróbuj znaleźć elementy całego procesu, które możesz zlecić komuś innemu. ⦁ Czas dajesz sobie sam. Jesteś odpowiedzialny za znalezienie czasu na rzeczy ważne i niepilne. ⦁ Wybierz dzień i nazwij go CEO day, gdzie poświęcisz czas na zadania związane z rozwojem firmy. Narzędzia systematyzujące prace ⦁ Narzędzia elektroniczne pomagają w rozwoju firmy oraz delegowaniu zadań. ⦁ Najprostsze narzędzia do organizacji pracy i prowadzenia projektów to Asana i ClickUp. ⦁ Gdy dopiero zaczynasz pracę z narzędziami zrób jeden projekt całkowicie w wybranym przez Ciebie programie. Wprowadzaj tam wszystkie informacje, prowadź tam całą korespondencję i sprawdź, co działa lepiej. ⦁ Wybierz narzędzie do komunikacji z innymi, np. Slack, które będzie inne niż wykorzystywane do komunikacji prywatnej. Sposoby na produktywność w home office ⦁ W biurze pracuje się lepiej, ponieważ są tam struktury. ⦁ Pracując z domu pilnuj swoich struktur. Pozwól sobie na rozpoczęcie pracy o danej godzinie i zakończenie jej o konkretnej porze. Najlepiej jeśli możesz opuścić dane pomieszczenie, które kojarzy się z pracą po jej zakończeniu. ⦁ Wyznaczaj granice i naucz swoje dzieci szanowania ich. ⦁ Zastanów się, ile czasu potrzebujesz na pracę w skupieniu i poproś innych domowników o spokój w danej chwili. ⦁ Pamiętaj, że czas dla siebie i dla rodziny jest ważny, bo pracujesz, aby żyć, a nie żyjesz, aby pracować. ⦁ Jeśli jesteś pracoholikiem spróbuj położyć się na łóżku i przez 10 minut nic nie robić. ⦁ Jeśli czujesz potrzebę sprzątania w domu w godzinach pracy, to daj to sobie jako nagrodę po wykonanych zadaniach. Błędne myślenie o osiąganiu celów ⦁ Głównym błędem jest fakt, że nie wiemy, co chcemy osiągnąć. ⦁ Myśląc o sobie w przyszłości wyobrażamy sobie zupełnie inną osobę. ⦁ Ważne jest określenie bardzo konkretnych celów. Jest to niezbędne do mierzenia swoich rezultatów i rozłożenia ostatecznego celu na mniejsze części. ⦁ Zachcianki czy postanowienia trzeba zamienić na konkrety. ⦁ Dopóki nie sprawdzisz i nie zanotujesz swoich zadań do wykonania w ciągu dnia to ten dzień będzie nieefektywny, a zadania będą niewykonane. Z kim zjadłaby kolację Natalia: ⦁ Leonardo da Vinci, ponieważ ma cechy twórcy i przedsiębiorcy. ⦁ Elon Musk, ponieważ ceni go jako przedsiębiorcę i wizjonera. ⦁ Stephen King lub Remigiusz Mróz, ponieważ są to osoby, które są efektywne w twórczym aspekcie. Finalna rada Natalii: „Jeśli chcesz iść szybko, jako przedsiębiorca, to idź sam. Jeśli chcesz dojść daleko, to poproś o pomoc”. Pomocą jest automatyzacja, zespół, czy mentor. Kontakt z Natalią: Strona www: https://lifegeek.pl/ Instagram: lifegeeknat >> Podobał Ci się ten odcinek? Koniecznie zostaw swoją pozytywną opinię na iTunes i Spotify oraz komentarz na moim blogu! Powiedz znajomemu o Marketing MasterClass. >> Inne odcinki, które mogą Cię zainteresować: Kluczowe elementy sukcesu prywatnego i w biznesie – gość Kamila Rowińska Jak efektywnie się uczyć – gość Dorota Filipiuk Kontakt z Magdą: Dostęp do platformy WOW Marketing LAB VOD Kampania WOW 3 Grupa na Facebooku: Kursy Online – Strategia i Sprzedaż by Magdalena Pawłowska Strona internetowa: www.magdalenap.com Facebook: www.fb.com/magdalenamarketing Instagram: www.instagram.com/magdalena_pawlowska =============== Jeśli jeszcze nie pobrałeś Bezpłatnego Rozdziału Bestsellerowej Książki „Jedna kampania do wolności”, to możesz zrobić to TUTAJ: www.jednakampania.pl/rozdzial Jeśli chcesz cały SYSTEM (a jestem pewna, że chcesz!) to od razu zamów książkę TUTAJ: www.jednakampania.pl jak zautomatyzować pracę, jak automatyzować pracę, jak wdrażać procesy, jak usystematyzować pracę, jak znaleźć więcej czasu, jak mieć więcej czasu, jakie narzędzia stosować do systematyzowania pracy, jakie narzędzia do organizacji pracy, jak organizować pracę, jak pracować z domu, jak pracować zdalnie, jak pracować efektywnie z domu, sposoby na efektywną pracę, jak osiągać cele, jak znaleźć czas na nowe projekty i mieć super rezultaty, jak znaleźć czas na nowe projekty, jak mieć super rezultaty, Magdalena Pawłowska, Natalia Dołżycka

If you think you’re doing EVERYTHING the experts tell you, but your podcast, YouTube channel, or Instagram isn’t growing… I promise you’re NOT doing everything you need to be doing. I’ve got a wake up call coming at ya’ today (and some tips on how to change that).   Grab a YouTube Channel Audit from me! https://heyjessica.com/audit    Get started with ClickUp for free! https://heyjessica.com/clickup   Grab my course to learn #allthethings about ClickUp! https://heyjessica.com/clickupcourse   Sign up for a FREE month of my favorite email marketing system, ConvertKit at www.jessicastansberry.com/convertkit   Get your FREE month of Audible which includes a FREE book and TWO free audible originals at www.jessicastansberry.com/audible   Follow me on the 'gram! Personal Account: @jessicastansberry Biz Account: @heyjessicaco

You've got a new product ready to launch. What's the best way to come out of the gate strong and see immediate ROI? This week on The Inbound Success Podcast, Mindful Marketing founder Jordan West shares the details of a gated launch strategy he's used many times to nail new product launches. In addition to his work as an ecommerce marketing agency owner, Jordan is a serial entrepreneur who owns three successful ecommerce businesses (with plans for more in the works!). He isn't just advising other companies on how to market their businesses—he's in the trenches building his own businesses as well.  In this episode, Jordan gets into detail about what he's done to build customer communities, how he stays top of mind with his customer base, and why the concept of FOMO (fear of missing out) is a powerful tool to use in building momentum around new product launches. Check out the full episode, or read the transcript below, for details. Resources from this episode: Visit the Mindful Marketing website Get Jordan's launch checklist Connect with Jordan on LinkedIn Transcript Kathleen (00:00): Welcome back to the Inbound Success Podcast. I'm your host, Kathleen Booth. And this week, my guest is Jordan West, who is the founder and CEO of Mindful Marketing. Welcome to the podcast, Jordan. Jordan (00:24): Hey Kathleen. Thank you so much for having me. I really, really appreciate it. Kathleen (00:29): You are a fellow podcaster, which I love and it's just easier, isn't it? I don't have to tell you, you know, to silence your cell phone and things like that. Amongst many other things. Jordan (00:44): Oh, I would have appreciated you to though because I don't think I did silence it. Kathleen (00:48): Well, you can be forgiven just this one time. No, you're, you're a fellow podcaster. You are a marketing agency owner, which I was for 11 years. I feel like we probably could do about 10 or 20 podcasts together about any array of topics, but we're going to start with what I think is a really great one today, which is a big success that you had. Before we go into that though, can you tell my audience a little bit more about yourself as well as what mindful marketing does? Jordan (01:20): Yeah, totally. I'm the CEO of a marketing agency. I also run three brands as well. My wife and I own and run three brands. So to me, I actually normally get introduced on that side. So it's fun to be introduced in the agency side. I don't wanna just have to slip it in at the end, you know, like I, I love that. That's, that's wonderful. Cause mostly people want founder stories when I, when I come on podcasts. So so I'd love to actually tell you the story though, of sort of how I got into business. So I was 20. Kathleen (01:52): Four businesses! Like we, we might have to talk about like how you cope with the crazy, because that is a lot of work. Jordan (02:00): Yeah. I mean, and we're doing two acquisitions right now, too, so. Kathleen (02:05): Wow. Oh, okay. Yeah. So what's your story? How did you wind up doing all of this? Jordan (02:10): So, okay. So I was 23 years old. I was a paramedic and a painter. So painting houses, being a paramedic, doing the part-time paramedic thing. And I really wanted to learn business. So my family actually had had a business. We had a, a mill and they wouldn't let me come in and learn business there. They're like, no, no, we don't want family involved. I'm like, Oh shoot. Okay. So I looked on Craigslist and I found a Mexican chain restaurant, a taco Del Mar for sale. And I'm like, Oh, okay, this is great. It was for sale for $35,000. All everything included. I'm like, Oh, this is incredible. Okay. I'm a learn business. And this like, what's the worst case scenario. I'm going to lose $35,000, like a big deal. Right. I mean, at 23 years old, actually 35,000 was a big deal. Kathleen (03:00): Chump change when you're just starting out. Jordan (03:02): No, totally. But I thought I'm like, okay, well that, that wouldn't be that bad. Well, the worst case scenario after five years was that we lost about $150,000. So we did not have to lose. I just remember having these lines of credit from every possible place. My father-in-law my dad, like all these places just to keep this thing afloat. We finally sold it for $25,000 at the end of it. And it was a very tough learning experience, but I'll tell you, I wouldn't be here without it. I absolutely would not be here without, I remember before my grandpa died, who was big in business. He said, he said, Jordy, you know, nobody who I respect doesn't in business. Doesn't go bankrupt. At least once I'm like, okay, good. I'll consider that my bankruptcy without actually going bankrupt, waiting those seven years, you know, for my credit to, to, to resolve. So, so that's really, that was the beginning and, and that could have been the end. You know, if I, you know, didn't actually stick to it. And so we had, this is about seven years ago now we had our first child Daphne and she we decided to try cloth diapers. We thought, Oh, this is going to be great. You know, we're going to save a bunch of money. Use cloth diapers, be good on the environment. Yeah. I mean, we were just absolutely great people. Kathleen (04:17): I couldn't do it. I couldn't do it when I had my son. Jordan (04:24): Well we tried for, you know, I mean about three months, but my, my wife was trying to put leggings over top of her and no leggings would fit. And so she was she came from a fashion design background and she's like, Oh, I can whip up a quick pattern, like no problem. So she put them on and she's like, huh, I wonder if anyone else is having these issues. And so she brought these leggings you know, she just bought fabric online, brought these leggings to a market and people loved them. She was already selling jewelry at the time. And so she's like, Oh, I'll just add leggings on. And the leggings started to sell out every single market. And so then we put them on Etsy. This is back in like, I think 2014, we put them on Etsy and they, they would just sell and sell and sell. Jordan (05:01): And we're like, this is incredible. So we started a Shopify store and we started to get men home sellers around where we were. Right. So we'd, we'd actually cut out the patterns at home, in our garage. And we bring them to all of our home sewers and, and and so that was really the growth of our clothing company. And now obviously we, you know, we have manufacturers and all that sort of stuff. We're sort of like mid seven figures with that company and growing very, very rapidly now. And so the baby brand is Little and Lively and then we've got, we're actually, we're doing a huge rebrand right now, but The Kindred Clothing co is the women's line. And we also have a new pajama brand that we're launching called Pretty Laundry. Yeah. Yeah. So those are, those are kind of the fun ones on that with that core business right now. Jordan (05:50): So throughout all of that, my wife and I realized you know, we're not awesome working together day to day. It just didn't work. And the, the one thing that I was really good at was the marketing side I could execute on, on on the paid, especially in, in paid media really, really well. And so, you know, I started doing consulting for people and I'm really like it, I'm not a Saint, but I just couldn't charge people. I just, it was just so hard for me to charge people or even charge like what I was worth to, to them at the time. So, you know, I charged like 500 bucks a month or something to run these paid media campaigns for people. And and I realized one of the lessons that I learned to talk about more was bringing in a business partner, especially a partner who does the things well that I don't do it. Jordan (06:34): So I brought a business partner in and and since then I think that was 2017, 2018 I don't know, time, just, just blurs and you're having fun. Totally. And so since then, now I think we're a team of 15. Now we just keep hiring right now. So so yes, the team has grown. We're not, you know, a massive agency or anything, but but a really, really great team of super efficient. We work mainly with e-commerce brands. Actually, sorry, mainly we only work with e-commerce brands. Can't even imagine if a non e-commerce brand came in. So we work with, with seven and eight figure e-commerce brands, mostly running paid media that we're adding services within that vertical all the time. And then, yeah, and then on the, on the other side, I'm the kind of an acquisition mode buying up kind of one to $2 million brands that hopefully we can scale into eight figures. And it's just, that's, that's my life. Kathleen (07:28): I love this story. And, and when I said in the beginning that we probably could do lots of podcasts on lots of different topics, cause we both owned agencies and things like that. I didn't realize that you owned your agency or you owned your businesses with your wife and I, when I had my agency for 11 years, my business partner was my husband. So we could do podcasts together on those topics. Jordan (07:53): I feel like that's even, that'd be even harder at an agency. There's so many more people issues. Kathleen (07:58): We were like two businesses in one. And much like you and your wife. We had to figure out how to run our business in ways that we did not overlap. So literally our offices were at the polar opposite ends of our office suites that we'd have as little in-person contact, not cause we couldn't stand each other, but because we spend the rest of our time together, right? So like when we were at work we were like, let's be far apart. And then we, we, we, I ran the digital marketing side of our business and then we actually sold promotional products, which is the side of our business that my husband ran. So they were like two businesses in one. Jordan (08:28): Those are two totally different businesses. Kathleen (08:30): Perfect, perfect division of labor for us. But we, I always say whenever anybody asks, that my proudest accomplishment in life is that I owned a business with my husband for 11 years. And I'm still married to him. Jordan (08:42): That is good. That's something you should be very proud of. Kathleen (08:44): I am. So anyway, I, that has nothing to do with what we're talking about today, but I just wanted to mention it because, you know, you don't come across people very often who've had that much experience working with a spouse and we are a small and unique and probably pretty crazy tribe. Jordan (09:00): Yeah, totally, totally. We should probably start like a Facebook group or something, you know, just for support. Kathleen (09:05): So one of the reasons that I was excited to talk with you was that, you know, we first met because of the world of e-commerce because in my day job my company does things that have to do with e-commerce and we started talking about e-commerce marketing and this and that, and you have had some particularly successful campaigns and things that you've run one of which was a big launch that you did that got amazing results and you have a particular strategy around that. And so that's, that's what I love sharing on this podcast is who's getting great results and how are they doing it? So let's back up and, and talk a little bit about what was the launch and what it is that you were trying to do. Jordan (09:49): Totally. So just to be clear, this launch was for our baby and women's brand. So for Little and Lively and Kindred, so it was our fall winter launch. So we generally launch almost all of our products on one day where people can finally purchase. So we do about a two to three week lead up to that with content, letting them know sort of what we're going to be releasing over the years. And we've been around for five years now, we built up a really loyal following that we'll generally when we release something we'll purchase. So so what, what we've done though, is we've really tried to create some hype around this and real hype, right. Real hype and real what's, what's the word I'm looking for? Like feed, you know, fear of missing out yeah, all like all of that around, but without like scarcity, but not false scarcity. Jordan (10:41): Right. We manufacture everything still in Canada. And so that's, that's very difficult to know exactly how much to manufacture, because it does cost a lot more to manufacture here. It's just one of our core values. So we're, it's not something we're going to get away from. So people know that you know, of, of items that are popular, which we have no idea until they buy them. What's going to be the most popular item. Otherwise we just make more of those. We don't know what's going to sell out and what's not going to. So generally during launches, people already know that we're going to sell out. So we've created a VIP community over the last year. So the VIP community consists of a Facebook group and an SMS list. So those are kind of intertwined together. And we call those our VIP our VIP customers. Jordan (11:23): And they know by being on those lists, that they're going to get early access to certain sales like this. So I got this idea years ago and I only implemented it this year. I got this idea from a book by Jonah Berger called Contagious. And he talked about this fashion brand that that was really struggling and they decided to password protect their site. And then they would give the password out only once a week and then they'd sell out every single time. And I thought, you know, why don't we do that? Why don't we try that? And so they just rebranded, they were selling all the same stuff. They were struggling almost going bankrupt. And then they turned it into this massive brand because they created this hype around the brand. Right. And sort of, re-imagined what it looked like. Jordan (12:08): And so we weren't, we were already on our way to, you know, being a hundred percent year over year then sales, but I'm like, how can we, how can we create this kind of hype around this? And so we did that exact thing for 12 hours before the before we released the product. And I remember there's no discounts, no sales anything like that. This is just new product that people were paying full price for. We password protected the site for 12 hours before, so nobody could get on people on the VIP group. You know, there's probably 50 posts that people like, Oh my gosh, I can't wait. I can't wait. And we'd have launches before that were pretty successful, but like maybe 50 grand, which is great. I mean, that's still a great launch, but we had no clue what this, what this type of launch was going to do. Jordan (12:54): And we have replicated it since. And so we so we, you know, password protected the site, gave people right at 10:00 AM Pacific the password. And I looked on Google analytics and immediately I see like 3000 people on the website. Kathleen (13:08): Oh, wow. Jordan (13:09): Oh my gosh. Not like 3,500. And then we just see the sales come in. And it's like, I think in the first hour it was something like a hundred thousand dollars in the first hour of sales. And we're like, Oh my gosh, I can't like, we couldn't even imagine. So for two hours, people had to enter a password to get in. There's some incredible things that happen when when you make people want it like that. Right. First of all, there's the whole FOMO idea, right. Which is like, FOMO is not going away. Everyone has this, this fear of missing out. Jordan (13:43): There's the idea of exclusivity, right? There's also, I think the thing that I love the most is micro-commitments right. They have now made this micro-commitment and they've, they've made I remember somebody told me this term years ago, and I just thought they were such a nerd. I love this term now. It's a Rubicon, right? It's something that you can only go through. Right. You can only go one way through and you do not want to leave. Right. You don't, as soon as you've, you've made it through that you know, through that gate, you don't want to leave that gate. And I think that's the psychology behind it. Right. So, and why the gated launches do so incredibly well. We've replicated it twice since then. And every time it's results that are, that are very similar to that, essentially, we generally just sell out of everything during the gated portion of it, which then just self-perpetuates right. People join the VIP group. People join the SMS list because they know that they want that early access. Kathleen (14:43): So, all right. I have a lot of questions. Let's back up. Jordan (14:47): No I've talked all about this so I'm done. Kathleen (14:49): No, it's great. That's great. There's so to unpack here, so this sounds like a good strategy. When you have something kind of big you want to announce whether that's like a new season of clothing, or it could be a new product you're launching, or, you know, what have you, I can, I can envision lots of uses for it, but it sounds as though you started with building your list of let's call it most ardent brand enthusiasts or your brand loyalists in the VIP group. So you had that before you did this, correct? Jordan (15:22): Yes. Yes. So we've been building that for a good year and we'd been doing launches to them, but we would just tell them early, right. We wouldn't password protect the site. We would just tell them early, or we'd give them like a special discount. Kathleen (15:35): And how did you determine, like, how did you build that list? Was it invitations? Was it marketing of it? How did you get people onto that list? Jordan (15:44): That brings up another great strategy or tactic that we've been using for a while now? So every new purchaser somebody who has never purchased from us before the first time, they actually get a personalized video from one of our staff that by name, thank them. They tell them what they ordered. Like, Hey, hope you enjoy your, you know, leggings in floral. If you want to learn more about the brand, do you want to ask some questions, join our VIP group. So that's where we invite people to the VIP group right there. Kathleen (16:14): I love that you do a personalized video. That is, it's such a simple thing that is so easy to do. And I can't even imagine, it must be like a fraction of a percent of companies think to do something like that. And it has such a big impact. You must get great responses from it. Jordan (16:33): Oh yeah. And it's really hard to actually measure the entire impact of it. Right? Like the, the brand, it's hard to measure what that brand loyalty looks like and the brand sentiment. But it's something we're going to do forever. We're not going to stop doing this. I've told some you know, on our podcast and our agency, I've talked to massive brands about this and they've just started doing it because they realize how incredible it is to, to just start doing it and start letting people know, like, people don't want to buy products anymore. Right. They want to buy from brands. They don't want to just buy some random product. I mean, go to Amazon, if you just want to, I don't know, buy toilet bowl cleaner, but if you want to buy the most incredible toilet bowl, cleaner in the world, that's surrounded by the toilet bowl. People, you know, build a brand. Right. That's, that's really what it's about, and brands have to have people involved in them. And so that's why I think that it works so well. Kathleen (17:26): So do you have somebody who is assigned to be like your community manager? Jordan (17:32): Yeah. So in this case we actually have so for the videos we actually use virtual assistants who we have worked with on the agency side and on the brand side awesome people. I've worked with them for ages. They're essentially just full-time employees for us. They'll just actually do the videos. We tried to get in-house staff to do the videos and they would take like five minutes on each video and be like, I don't look super good. I dunno, like, no, this isn't gonna work. So and then as far as community management, believe it or not, that's something that my wife and I do that is one place where I truly believe that it is worth us doing that on, is managing that community. I've seen communities thrive especially in the digital marketing space. So I don't know why I've talked about this a lot recently. I think it's cause I'm sad about it. But Digital, Digital Marketer like Ryan Deiss and those guys, they had an incredible community for years. I pay a hundred dollars us a month. Literally. I never went on the platform. I don't think I've been on digital marketers platform in like four years, but I was paying a hundred dollars a month just to be a part of that community. And that community is dead. Absolutely dead. Kathleen (18:42): Do they still have their Facebook group? Cause I was a part of that. Jordan (18:45): Yeah. It went from 12,000 people to 3000 and nobody ever posts. The posts are garbage. It's not a great community and I think they've made, you know, they had incredible people in there who went on to - Susie, I forget what her name is. She went on to work for Facebook afterwards in building communities and, and became a real expert in that. And they have just it's dead. And to me, I look at that as a, as a warning of being like, no, that, and so I stopped paying. I'm out. And that was the only reason I was here for all these years. Cause that's when I first started learning digital marketing, I became part of digitalmarketer.com and, and it's awesome. I love those guys. I've done presentations for them and stuff and but I think that they've really missed the mark on that. And so I use that as a warning to me, with our community, making sure that like that, to me, that's the $10,000 an hour stuff is, is being a part of that community. Kathleen (19:44): Oh, I mean, and, and you certainly don't have to sell me on that. I'm a huge believer in building community. I was, I spent two years at a company called IMPACT that has a 5,000 plus member Facebook community that I was involved in growing when I was there. It is such an investment that you're making, like a long-term investment when you build community. It's an asset for your business. Jordan (20:09): It is, it is. And it's interesting. Cause I'm looking at these two acquisitions that I'm making in the outdoor space right now. The reasons why I love them so much as they have massive communities and engaged communities, I'm like, you don't know, they don't know what they have. Right. They don't realize how to leverage those communities afterwards. Right. I think that there's ways that you can leverage your communities. Especially like, I looked through them and they're not doing some of the things that we're doing and I'm like, Oh, I see the value in this, in these communities are like 10,000 person communities, ones on Slack even, which is even bigger in my opinion than a Facebook group. So yeah. Kathleen (20:48): Cause you, you own your platform on Slack. I totally agree with you. Yeah. Oh, this could be again, a whole nother podcast on community building. I love this. So you built your community and I liked that you used the video, the videos that you sent as a way of funneling people in and then what was the SMS component? Jordan (21:10): What we were finding is that people at first didn't have SMS attached. We did not want to do SMS. We're like, you know, people don't want to hear from us via text. Like nobody wants to get that text from a brand, but we realized that people actually weren't seeing the notifications on Facebook, right. Because groups, I mean, groups still, I think, have the biggest reach, right? If you have a big community you're going to get the biggest reach, the biggest bang for your buck, I think within a Facebook group, still with the algorithm, but that, that may go away at some point. So we said, Hey, if you guys want to make sure that you get the benefits of being part of the VIP group, sign up for our SMS list. And so I think that's really been, that's really been the magic ticket of actually getting that direct response within the Facebook group, the rest of the community building, which you know all about. Jordan (21:56): Right. The other portion of that too, on the Facebook group side, sorry, I'm jumping around here on the, on the Facebook group side. It's incredible to get the feedback from customers. So we'll often just ask them before we release something like, Hey, what do you guys think about this? We almost released something at Christmas that like 90% of people and who knows there could have been some groups thinking this, but like 90% of people said, no, we hate this. Like really, like we had like 200 comments on on one of the graphics that people said, no, we do not like this. And so we had to go back to the drawing board and release new graphics. And luckily we hadn't, Kathleen (22:33): When you say graphics, is this like your ad, your ad creative, or because that's a cool idea if you're able to test things like that. Jordan (22:41): Actual graphics on shirts. So one of the things that we do within the the baby clothing company and the women's clothing company is so we produce all the actual garments, but we'll do graphics as well. And and so luckily there wasn't something that we'd invested in. Yes. Was those graphics, but people said no. And then we showed them two more graphics and they're like, yeah, we love those. That's interesting. Yeah. Really good to get that feedback. Just, there's so many different ways that you can leverage those groups. Kathleen (23:12): So you have the, the launch that you're planning and you've got your group that you can message and that is, am I correct? That's on Facebook. Jordan (23:19): Yes. Yeah. Kathleen (23:20): And then, okay. And then you have the SMS list. So how far ahead of time do you start messaging about the launch and what does that cadence look like? Jordan (23:31): It depends. If it's a big launch, we're going to start messaging two to three weeks before. Right. Cause we're in, at that point, I mean with, with apparel, I think that most brands are probably doing something similar to we're doing. That's sales season for us. Right. So we're launching sales throughout that, like just getting rid of all that inventory. We have to carry so much inventory. And that's just part of, that's just part of apparel. So we're, we're, you know, doing sales along with showing people what the new collection is going to look like. Right. so that's about two to three weeks out and we're going to let them know if you want early access, join these groups. Right. So in our emails, we're going to include links to SMS and to the VIP group. So that's it, generally. For, for other launches, it'll be about a week before that we're going to let them know. We also don't want our sales to completely drop off before that. That just makes it a really difficult time for our staff to fulfill orders. We still do in-house fulfillment. So that does take, you know, quite a, quite a good amount of time for them to fulfill orders like that. Kathleen (24:32): And then, so I assume you're regularly messaging folks leading up to it. How often do you hit them on SMS? Well, on SMS and in the group, like how often are you posting about the launch? Because there's, I feel like there's a fine balance, right? Jordan (24:47): It's not a lot. It's not, we're not, we're not, we're not posting every single day about the launch. We'll do like maybe once a week, we're kind of reminding them, Hey, we're going to be doing this launch or we're doing it sort of subtly like showing them like, Hey, here's, you know, one of the things that, one of the new items that we're going to be launching that sort of thing, or we'll just make a monster post that shows them all of the different things or links to the look book. Like when we release a new collection, it's like 500 skews, right. Five between five and 600 skews. So there's a lot of different products that we're launching. So those posts get a ton of reach and a ton of action on them, especially with people clicking links to go over to a look book or whatever that is. Jordan (25:24): So, but we're, we're not banging people over the head that I feel like would start to people would not enjoy that. And then they would stop being a part of our community. And, and also we don't like, we really don't want people to think we're just about revenue, right? We're not just about selling things to people. We genuinely want people to be happy. Like we have at all of our brands and we will continue with the, with the new brands will have return policies where we're paying for everything back and forth. We just want people to be happy because if they're not, and we, we at the, on the customer service side as well, we have this idea that even the customer's not always right, but we're always going to say yes. So we just don't say no, because it, it costs us so much more. They think that they're right, right. It doesn't, it doesn't really matter whether they're right or not. Like recently somebody, you know actually this is probably a good year ago now they sent us a picture of a ketchup stain and they said, yeah, I can't get this ketchup stain out. I want to return it right now. Just keep it, we'll send you a new one. Kathleen (26:24): Oh wow. That's like, I feel like that's almost like the LL Bean return policy of the days of, of before where like, it was like a lifetime thing. Jordan (26:33): And that's exactly, that's where we got the idea from right. Was from, from them. And I don't care how much it costs and if people take advantage of it, because the brand equity that we get from that is, we're so much more the, the, the not accepting those returns, that's just small thinking, right. That's this years thinking that's not 10 years from now and building a big brand thing. Kathleen (26:57): Right now. I really want to check out your store because it sounds so awesome. So talk me through the results. It sounds like you've done this a couple of times. Talk me through the results you get when you do this kind of a strategy. Jordan (27:12): Yeah, totally. So we just had another one. I think the last one we did was in November, December, this was actually after black Friday. So December generally is our worst month of the year at this company. And we're like, okay, we've got to figure out how we can get better December sales. So we're like, ah, okay, let's launch of our bigger promos. It's like three leggings. We call them Kindred surprise cause Kindred is our company. And so it's this three legging bundle. They don't know what they're going to get in it. And people love this promo. We only do it twice a year. And so we launched that one and I think in the first we actually just sold out. So it didn't. So we did about 150 K in the first day. And then we just sold out. Jordan (27:55): It was an awesome promo, really helped our December out in incredible ways. And it just kind of kept the ball rolling for all of December. Kathleen (28:04): And then, is there anything you do kind of after you run the launch to follow up on it? Or is it just really like then onto the next one? Jordan (28:14): The great thing about a VIP group as well on Facebook in particular is that people do the promoting for you, right? What will happen? And we didn't promote this at all. People just started doing this. They started screenshotting their cart afterwards and being like, Oh my gosh, look at all this stuff I got. So there'll be like 40 posts of people talking about the different things that they got with a ton of comments on each one of them showing what, what they got, which then you know, incentivizes other people especially with, with the whole FOMO idea, being like, Oh my gosh, they got all this stuff. That's incredible. And it's, it's user generated content that we're not even promoting. Right. It's just going, like every post in our VIP group will generally reach like 3000 people. So like we're getting like 10 to 20 posts a day in a regular time that reach 3000 people that's like, and that's user generated content that has nothing to do with us. We don't promote that. Nothing. Kathleen (29:12): So how large, can I ask how large the VIP group is? Jordan (29:15): I think it's only 10,000 people. Kathleen (29:17): That's pretty good. That's pretty good. Jordan (29:20): I think so. Considering we've only been growing it for about a year and a half. Yeah. Yeah. It's a, I think it's a great community and our SMS list is about the same size too, not massive. Like these aren't huge lists that we're talking about, but I think that those customers, right, when you create loyal customers and we've been talking about this for years and actually Digital Marketer, speaking of, did an incredible job, Ryan Deiss of walking through what the customer journey looks like, right. Everyone thinks the customer journey stops at purchasing. It's goes so beyond that, right. To, to the place where like, you know, the eighth step of the customer journey is they are your brand advocate, right. When somebody posts a complaint on the VIP group, it gets flagged immediately, immediately somebody flags. And those are our advocates, right. That are like, Hey, I understand you've got an issue. They flag it. And they say, talk to customer service about this. We don't have to do any of that for us. We've got this 8,000 or eight to 10,000 person army. That's doing our promoting for us. Right. So we've actually been on, on the paid ad side. We've actually had to spend less or the money that we're putting into paid ads. We're trying to build our community and our lists even more. Kathleen (30:25): No, I think doesn't Ryan Deiss refer to it as the Value Journey Canvas? I've seen that model before. It's really great. So cool. So you, do you also help other like online retailers to do launches? Is that part of what, how you advise them? Jordan (30:45): It's actually part of our, at our, at our agency, it's part of the strategy portion, right? One thing that we discovered really early on, and I don't know how many B2B people are in this, but like one thing we, we really realized is that results mattered maybe like a quarter to people. Right. Whereas results are kind of like the baseline when you're working with an agency, right. You have to have results, but strategy and relationships are so important to maintaining clients long term. And so for us, we really try and break up what we charge right. Based on strategy and then also an execution. And I think that that's really important and I'm sure, you know, from, from being in the agency world but that's really important that people know, like, look, you're getting strategy along with us. And that's really part of the longterm strategy that we have with clients is like, Hey, you're not going to run a gated launch tomorrow. Not unless you've been doing all the things I've been saying, but let's get you to the point where you can run a gated launch. Kathleen (31:47): Yeah. And I remember from my days as an agency owner, you're, you're spot on that. Like even if you have an amazing call it overarching marketing strategy, you still need to introduce new, littler strategies, like every quarter every month, what have you done to keep people excited, to keep the momentum feeling as though there's momentum? Yeah, there always has to be something new. Jordan (32:10): We've actually, we've actually built out a whole, we use monday.com as our project management tool. Very similar to ClickUp if people out there, you know, wondering about that. So on Monday I've actually built out a strategy board that every, because I don't, I can't manage accounts. Right. Impossible. But I've, I've kind of given over that strategy to our account managers. So we have, I think it's something like 65 paid ads, strategies with loom videos of each, every single strategy so that clients can actually see. So it's a shared board that the clients and our ad account managers see so that they can then you know, on the ad account management side, it's awesome. Because sometimes you'll be like, just bang your head against the wall. Like, Hey, what am I doing? Like, am I just running dynamic product ads? Or like what, like, you know, what's working right now and now they can go and be like, Oh, okay. So Facebook, you know, a level one strategy is this. And then the clients can also see it. And it future paces clients. I mean, our churn is so low at this agency because of I think it's the future pacing along with relationships. Kathleen (33:16): Oh, that's great. And because agency, life can be very brutal if it's not going well. Jordan (33:22): Yeah. I mean, you can have, yeah, yeah. It can be, yeah. It can be terrible. I really prefer the product side to be honest. Yeah. Kathleen (33:31): Yeah. I can see why. Well, that's awesome. I love that strategy. I love that you built a community in order to facilitate it. Anything, any kind of like last words of advice, things you wish you knew when you got started that you would say to somebody, if they were thinking about doing this now themselves. Yeah. Jordan (33:51): I mean, on the gated launch side, I just say start a community right now. Right? Like as soon as you can start a community, give tons and tons of value. Especially at the beginning, like we were asking questions every single day, right. People want to give their input, especially in our space you know, moms who are struggling and, and you know, maybe first-time moms just ask questions, be involved, really be just think of your business. You're human to human, right. You're not direct to consumer. That is not what you are. You are a human selling to another human at a craft show at wherever. Just think of it like that. Kathleen (34:27): Yeah. I love that advice. All right. Well, we have to shift gears now because before we wrap up, there's always two questions. I ask all of my guests and I want to make sure I get your answers. The first one is, of course this podcast is all around inbound marketing. Is there a particular company or individual that you think is really like setting the standard for what it means to be a great inbound marketer these days? Jordan (34:51): That's a good question. That's a good question. Did you prep me with this one? I feel like you did prep me for this. Kathleen (35:00): That's all right. There's lots of people that I prep and they read it and then they still don't have a good answer. So you are not alone. Jordan (35:06): You know what? I actually, it's interesting. Cause I told my sales team about to follow these people recently because I think they're doing an incredible job inbound and that's Interview Secrets. They are, I forget what their names are. The owner Margie is one of them. They have a huge podcast, like gets you onto podcast agency. And they run just the most incredible inbound strategy that I've seen because I really believe that in the, in the business to business space it's all about podcasts. These days, podcasts and YouTube shows, right? Like we've grown our agency just doing that. And so those guys that interview secrets go get into their Facebook group, they have an awesome community and they just give value all the time. Kathleen (35:55): I will definitely have to check that out because I'm clearly drinking the podcast Kool-Aid and, and you mentioned that you have a podcast. So quickly, what is the name of your podcast? Jordan (36:04): Yes. So ours is called Secrets to Scaling Your E-commerce Brand. Kathleen (36:07): I love it. So if you're an e-commerce or you're, or you're e-commerce curious, just check it out. Second question that I always ask everybody is, you know, marketers are constantly saying to me that one of their biggest pain points is that trying to keep up with all the changes in the world of digital marketing, particularly things like paid ads where you really specialized, it's like drinking from a fire hose because it changes so quickly. So how do you personally keep yourself educated and up to date? Jordan (36:34): Ooh, good question for I'm going to answer that. First of all, that, that if you focus on offer and creative, thing, don't change. They really don't. IOS 14 - big deal. You still have to have good offer and good creative you're targeting. Like for me, targeting is number five, right? It's the least important. It's the thing everyone wants to talk about. And the thing that matters the least because if you don't have any of the other stuff, it just doesn't matter. Right. so as far as where I get my advice, honestly our account managers are the ones who are doing, they're having calls every single week with their Facebook reps. That's, that's really where we're getting the most on the Facebook side. And after that, I'm just looking at my peers, like Ezra Firestone is a great example. He's got great content out there. Digital Marketer is still awesome for the content that they're putting out just in a little, but like I said, they're in a bit of a funk right now. Those would be my, my two places that I would kind of point towards. Kathleen (37:40): Nice. I'll definitely have to check out Ezra Firestone. I know the guys at Digital Marketer and they definitely have lots of great content. So that's also a very good one. So if somebody is listening and they want to learn more about the stuff that you've been talking about, or they have a question, what is the best way for them to connect with you online? Jordan (38:00): Totally. So we actually have a checklist that we run every sales launch that we're giving away for free. So it's mindfulmarketing.co/sales-launch-checklist. I know it's a long URL, but man, we get like 20 or 30 downloads a day. So people must actually, it must get in their brains. Kathleen (38:20): That's right. And I will put the link in the show notes. So that will make it really easy. Jordan (38:25): Yeah, totally. And I love to connect on LinkedIn. So most of the conversations that I have start on LinkedIn and end in us chatting. So actually they own, and generally they end other places, but the beginning of a beautiful relationship. Kathleen (38:40): Oh, this is awesome. Jordan, thank you so much for sharing all of your tips with me and my listeners. If you're listening and you enjoyed this episode, I would love it if you would head to Apple podcasts or the platform of your choice and leave this podcast a review so that other folks can find us as well. And of course, if you know someone else doing amazing inbound marketing work, tweet me at @workmommywork because I would love to make them my next guest. That is it for this week. Thank you so much for joining me, Jordan. Jordan (39:08): Thanks so much for having me. Really nice to be on here.

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Learn the fundamental philosophy and foundation of effective workflows, time and task management, and systemizing FROM SCRATCH, so that you can walk away with understanding of what works and how it works. Then, when you go to use fancy tools like Asana, Trello, ClickUp, BaseCamp, etc. with their fancy automations and dashboards, etc., you KNOW how to engage and what the most important elements are. This knowledge is going to be what makes you super flexible and invaluable to your clients because it won't matter what tool you use. New tools are coming out everyday, and they're amazing, and they have fancy AI or complex algorithms built in. Before we get into the bots that send us agendas, dashboards that show us everything at a glance, how to use GANTT charts and task dependabilities, we need to understand the basic building blocks so no matter what new tool shows up, we can adapt and properly engage with it without wasting our time or our clients' time. It's easy to get lost in learning / PLAYING with a new tool where you get a false sense that you're being productive form the neat organization of information. But the real value is in the ENGAGEMENT and ACTION that you take to deliver results. That is what will make you a super assistant, not just "making things pretty." If you want to dive deeper into the fundamentals of productivity, go to WorkflowWonder.com, I have a complete program for super assistants and entrepreneurs called Super Assistant Productivity. --- Send in a voice message: https://anchor.fm/productivitytip/message

You've probably seen everybody you follow talking about Clubhouse - and you might be wondering what the heck it is, how you get in, and whether or not it's even worth it. I'm giving you Clubhouse 101 today, plus my HONEST thoughts about the platform. My Clubhouse username: JessicaStansbry Get started with ClickUp for free! https://heyjessica.com/clickup   Grab my course to learn #allthethings about ClickUp! https://heyjessica.com/clickupcourse   Sign up for a FREE month of my favorite email marketing system, ConvertKit at www.jessicastansberry.com/convertkit   Get your FREE month of Audible which includes a FREE book and TWO free audible originals at www.jessicastansberry.com/audible   Follow me on the 'gram! Personal Account: @jessicastansberry Biz Account: @heyjessicaco

Hey there, Shenanites! In this episode, we discuss face down positioning, quiet future knives, and surprise presentations. Do you ever think about how we’re mostly made of bacteria and weird blood? And how your skin can, like, taste things? No? Well, you’re thinking about it now. Sign up for the new newsletter Dev Chat here: https://tinybs.co/devchat Questions answered (abbreviated): - Jumpynope Jestybonk: Did your team decide to make the switch to ClickUp? If so, how was the transition experience? - Gooslamma Magicamber: I want to know what happened to Absolute Units, Seth's personal project space game. Is Seth still working on it? To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to http://bit.ly/bscotchmailbox. Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to http://moneygrab.bscotch.net.

Trying to figure out how to hire someone, who to hire, or decide if you even need to? I've got all the tips about making your first hire right here!   Get started with ClickUp for free! https://heyjessica.com/clickup   Grab my course to learn #allthethings about ClickUp! https://heyjessica.com/clickupcourse   Sign up for a FREE month of my favorite email marketing system, ConvertKit at www.jessicastansberry.com/convertkit   Get your FREE month of Audible which includes a FREE book and TWO free audible originals at www.jessicastansberry.com/audible   Follow me on the 'gram! Personal Account: @jessicastansberry Biz Account: @heyjessicaco

In search of some stellar programs to keep your practice organized this year? Kiera is sharing successful options the Dental A-Team has found like Basecamp, Trello, ClickUp (our current fave), and more. Have your own organization/communication apps that you love? Share ‘em with us: hello@thedentalateam.com! 

We often speak about the power and utility of hosting a podcast, a space that keeps growing and shows no signs of slowing down! Today on the show we are joined by Travis Chappell, host of the Build Your Network Podcast, and the brains behind Guestio! Travis is an expert on leveraging a podcast to increase your network, knowledge, and ultimately your profit, and he is here to share a bit of that expertise with all of our listeners! We talk about Travis' journey to his current professional standing and our guest is generous enough to share some insightful numbers from his business and podcast, which have been growing steadily over the last few years. He also sheds some light on the new program he launched last year, called the Podcast Profit Academy, before diving into the fascinating subject of the Guestio platform. Guestio offers podcast hosts a great way to connect and book amazing guests and this project exemplifies Travis' innovative and progressive mentality. We also talk about ways to grow your audience, a few networking tips, and much more, so make sure to join us for this episode of Leveling Up! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:39] The 30,000-foot view of Travis' story and career thus far! [03:39] How Travis got into podcasts and connected deeply with the format.  [04:47] The size of the Build Your Network Podcast currently after a few years in the game. [05:51] Last year's launch of the Podcast Profit Academy in response to the need to go remote. [08:48] How Travis has benefited from hosting a podcast; network, knowledge, and profit! [12:40] The focus that Travis puts on helping his clients turn a podcast into profit. [18:28] The idea behind Guestio and the need that it services for podcast hosts.  [21:19] Unpacking the idea of the expert marketplace; and how you can use Guestio! [22:41] Methods for audience growth that Justin believes in right now. [24:53] Networking tips from Justin — hosting and becoming an authority. [26:41] Showing up and adding value at events; the best way to network in person. [28:13] Travis' favorite business tool at the moment: ClickUp. [28:49] Why Travis loves Robert Cialdini's book Influence. [29:12] Travis' work in the real estate world and some of the big moves he has been making lately. [30:12] How and where to connect with Travis online!    Resources From The Interview:   Travis Chappell Build Your Network Podcast  Guestio  Travis Chappell on Instagram Cameo ClickUp   Morning Brew Must read book: Influence   Leave Some Feedback:   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Eric Siu on Twitter

I get asked a TON about doing 1 to 1 work or consultations, and I have to tell people no. Let's talk about why I don't do 1 to 1 work really - and share an exciting announcement that you might have already noticed!   Get started with ClickUp for free! https://heyjessica.com/clickup   Grab my course to learn #allthethings about ClickUp! https://heyjessica.com/clickupcourse   Sign up for a FREE month of my favorite email marketing system, ConvertKit at www.jessicastansberry.com/convertkit   Get your FREE month of Audible which includes a FREE book and TWO free audible originals at www.jessicastansberry.com/audible   Follow me on the 'gram! Personal Account: @jessicastansberry Biz Account: @heyjessicaco

2020 sucked. But along the way, it also gave us an incredible gift. Let's talk about the last year and everything there is to learn from it.   Get started with ClickUp for free! https://heyjessica.com/clickup   Grab my course to learn #allthethings about ClickUp! https://heyjessica.com/clickupcourse   Sign up for a FREE month of my favorite email marketing system, ConvertKit at www.jessicastansberry.com/convertkit   Get your FREE month of Audible which includes a FREE book and TWO free audible originals at www.jessicastansberry.com/audible   Follow me on the 'gram! Personal Account: @jessicastansberry Biz Account: @heyjessicaco

I'm a multi-passionate person, and I know a LOT of other people are, too. I hear the question all the time - "But can I have TWO niches and ideal clients if I care about both of them?" I'm here to tell you the honest truth about this one. Some other episodes I mentioned you might enjoy if this one hit you in the gut! The Rule of One: https://gritpodcast.libsyn.com/the-rule-of-one How to Be a Successful Multi-Passionate Person: https://gritpodcast.libsyn.com/best-of-how-to-be-a-successful-multi-passionate-person   Get started with ClickUp for free! https://heyjessica.com/clickup   Grab my course to learn #allthethings about ClickUp! https://heyjessica.com/clickupcourse   Sign up for a FREE month of my favorite email marketing system, ConvertKit at www.jessicastansberry.com/convertkit   Get your FREE month of Audible which includes a FREE book and TWO free audible originals at www.jessicastansberry.com/audible   Follow me on the 'gram! Personal Account: @jessicastansberry Biz Account: @heyjessicaco

Today I'm giving you a business update and telling you all about my new studio space, let's chat it out.   Get started with ClickUp for free! https://heyjessica.com/clickup   Grab my course to learn #allthethings about ClickUp! https://heyjessica.com/clickupcourse   Sign up for a FREE month of my favorite email marketing system, ConvertKit at www.jessicastansberry.com/convertkit   Get your FREE month of Audible which includes a FREE book and TWO free audible originals at www.jessicastansberry.com/audible   Follow me on the 'gram! Personal Account: @jessicastansberry Biz Account: @heyjessicaco

A ClickUp Content Calendar Tutorial for Social Media Planning If you are picky about the way your content calendar looks then this ClickUp content calendar tutorial may just be what you need. While there are a ton of options on the market to create social media calendars. Let's face it, not all the options available fall into the category of pretty or cute. Some of them are very simple in their approach while others offer very practical options. Like integrations to popular software or applications. Let me know if you can relate to this. You have been using a content calendar in your business for a few years in a somewhat consistent fashion. In recent times, your business has grown to the point where you are using a host of other solutions. However, you need a social media content calendar that seamlessly integrates with other tools. Like project management and time tracking. What would be great is having a calendar that works really well with a CRM solution and appointment calendar for small businesses. In this post, you will learn how to create a cute content calendar in ClickUp. As well as how to customise it using the 'automations' feature, fields and templates for business efficiency. How Content Calendar Integration Drives Business Efficiency In case you are new to the whole concept of integrating tools let me take some time to explain. When you get started in business the first 1-3 years is spent getting new clients onboard to generate a consistent income. Over time you will notice that the bigger your business grows the more overwhelming things can feel. What I mean by this is that business processes that are manual and repeatable can consume a lot of time. It can also cause you to reach an imaginary ceiling where you can only process so many orders in a day. The next automatic thought is for you to hire someone part-time to take over all these manual processes. So that you can get back to your zone of genius. However, when compared to cost efficiencies it would make more sense to pay for tools that handle those manual processes rather than hiring staff. Of course, at some point, you will need to hire staff to complete certain jobs. Tasks that can be automated should be done via integrated tools or native automation features. ClickUp Content Calendar Integration Examples One clever example of this is the ability to integrate ClickUp with Calendly which is an application for setting up appointments. The benefit of having this integration is this. When a potential client schedules some time in your calendar a task in ClickUp can be generated automatically for you. Another smart integration is with Twilio. If you never heard of Twilio it is a communications platform that uses SMS, voice, video, email and chatbots. One way to use the ClickUp and Twilio integration is by sending a text message to key stakeholders when a task is completed. I think that the one you would like the most is the integration with Amazon Alexa. Imagine having the ability to automate a task list for a project or several projects by asking Alexa to do it. You have to agree that the ClickUp with Alexa integration is the perfect reason to create a ClickUp content calendar. Let's look at how to get started creating your cute content calendar next. Make a ClickUp Content Calendar This may sound obvious but the first step in this entire process is to create an account in ClickUp if you don't already have one. You will be happy to know that ClickUp accounts are free to use. If you run into any difficulty creating an account in ClickUp you can refer back to this ClickUp vs Asana post. In that previous post, I walk you step by step on how to set up an account. Once you have your ClickUp account all set up it is time to create your first workspace. Step 1 Create a workspace for you to house everything related to you and yo...

✏️ Deja tu comentario Bienvenidos a este especial sobre GPL. Dejaremos claro en qué consiste esta licencia bajo la que está todo el software de WordPress y hablaremos de las polémicas, interpretaciones y debates morales que surgen a raíz de ello. Novedades Comenzamos las novedades con un pequeño vídeo para los amantes de la tecnología y los videojuegos. Yannick ha recibido Stadia como regalo de Elías y nos ha hecho un pequeño vídeo con sus primeras impresiones en su canal RetroPanik. https://www.youtube.com/watch?v=wcEhs4g-15I Tras la actualización de Elementor PRO a su versión 3, se nos planetea una nueva forma de trabajo donde podemos definir estilos globales o estilos del tema. De esta forma el flujo de trabajo estará más optimizado (y la web también). Si queréis saber cómo se hace todo esto, lo mejor es echar un ojo al vídeo que ha subido Yannick a la Zona Premium de La Máquina del Branding. https://lamaquinadelbranding.com/definiendo-estilos-globales-con-elementor-pro/ Por cierto, Yannick nos avisa de un pequeño fallo en uno de sus vídeos donde no aparece un detalle muy importante. Y es que para crear un formulario de Jet Booking que genere un pedido no hay que poner el campo order_ID en el formulario. Tiene sentido, pues es un nuevo pedido que generará un nuevo ID. Elías nos trae noticias interesantes del mundo digital. Clickup, Hyundai y Boston Dynamics son los implicados. Aquí tenéis el enlace a las noticias de la semana de Elías Gómez. https://eliasgomez.pro/curacion/%f0%9f%a4%96-hyundai-compra-al-fabricante-de-robots-boston-dynamics-por-921-millones-de-dolares-para-incorporarlos-en-su-cadena-de-montaje/ https://eliasgomez.pro/curacion/%f0%9f%94%81-clickup-lanza-las-nuevas-relaciones-mejorando-muchas-las-tareas-y-avanzando-un-poco-mas-para-reemplazar-a-airtable/ https://eliasgomez.pro/curacion/%f0%9f%92%b6-clickup-obtiene-otros-100-millones-de-dolares-para-mejorar-su-plataforma-en-estabilidad-y-funcionalidades/ WordPress y la GPL Y nos vamos al tema de la semana. Muchísimas gracias a todos por el feedback en directo. Los temas que tratamos durante el episodio son los siguientes. Qué es una licencia de software (https://es.wikipedia.org/wiki/Licencia_de_software)Qué dice la licencia GPL https://www.gnu.org/licenses/gpl-faq.es.html#WhatDoesGPLStandFor)Los 4 Derechos (De uso, de análisis, de modificación, de distribución)El factor hereditarioPolémica, interpretaciones y debates moralesQuienes quieren que los usuarios compren el software al desarrollador y no lo puedan revender, compartir o adquirir en otros sitios.Quienes quieren que los usuarios aporten algo a la comunidad a cambio de las libertades que permite la GPL.Quienes desarrollan software para WordPress que no funciona si no introduces una licencia comprada al desarrollador.Nuestra postura Os dejamos también por aquí un par de cuestione sinteresantes explicadas en esa FAQ de GNU. Algunas cosas interesantes de esa FAQHe descubierto que una empresa tiene una copia de un programa bajo la GPL y que para conseguirla hay que pagar. ¿No están vulnerando la GPL al no ponerlo a disposición en Internet? (#CompanyGPLCostsMoney) No. La GPL no exige a nadie usar Internet para la distribución. Tampoco exige a nadie en particular que redistribuya el programa. Y (aparte de un caso especial), aun cuando alguien decida a veces redistribuir el programa, la GPL no dice que tenga que facilitarle una copia a usted o a cualquier otra persona en particular.Lo que exige la GPL es que ha de tener la libertad de facilitarle a usted una copia, si así lo desea. Una vez el titular del copyright distribuye una copia del programa a alguien, ese alguien puede luego redistribuir el programa a usted o a cualquier otra persona, como crea conveniente. ¿Me autoriza la GPL a exigir que cualquiera que reciba el software haya de abonarme alguna cantidad o notificármelo? (#DoesTheGPLAllowRequireFee)No. De hecho, una exigencia de ese tipo haría que el programa no sea libre. Si la gente tiene que pagar cuando obtiene una copia del programa, o si tiene que notificárselo a alguien en particular, entonces el programa no es libre. Véase la definición de software libre.La GPL es una licencia de software libre, y por tanto permite el uso e incluso la redistribución de los programas sin que para hacerlo haya que pagarle nada a nadie.Sí puede cobrar cuando es usted mismo quien entrega la copia. No puede exigir ningún pago cuando quien entrega la copia es alguna otra persona. Si distribuyo software con licencia GPL a cambio de dinero, ¿es necesario que lo ponga a disposición también gratuitamente? (#DoesTheGPLRequireAvailabilityToPublic)No. No obstante, si alguien abona esa cantidad y obtiene una copia, la GPL le concede la libertad de publicarla poniéndole un precio o no. Por ejemplo, alguien podría pagarle el precio y después colgar una copia en su sitio web para el público en general. Herramientas isapplesiliconready.comElías nos trae esta herramienta para comprobar si una aplicación es compatible con Apple Silicon. Enlaces STADIA - Primeras impresiones - ¿Hay input lag?Definiendo estilos globales con ELEMENTOR PRO

Want to learn how to make $10,000 per month, every month? I've got some tried and true strategies for you to help you reach whatever income threshold you're trying to hit (because these strategies can be used to make an extra $1k, $10k, or more every month). Whether you mix and match or go all-in, you can absolutely make it happen!   Check out my friend Christina Scalera at The Contract Shop! heyjessica.com/contractshop Get started with ClickUp for free! https://heyjessica.com/clickup   Grab my course to help you get started with ClickUp! https://heyjessica.com/clickupcourse   Sign up for a FREE month of my favorite email marketing system, ConvertKit at www.jessicastansberry.com/convertkit   Get your FREE month of Audible which includes a FREE book and TWO free audible originals at www.jessicastansberry.com/audible   Follow me on the 'gram! Personal Account: @jessicastansberry Biz Account: @heyjessicaco

Afortunadamente, estas peleas entre aplicaciones que tienen millones de usuarios benefician a los usuarios no son tales. Fijémonos en el precio, las prestaciones, en el gran trabajo de los desarrolladores se trabajan las curvas de aprendizaje, nos facilitándonos la vida, cómo para que en un par de horas dedicadas a cualquiera de estas aplicaciones, te haga manejarlas, no como un ninja, pero si de manera aceptable, y sacarles el jugo intrínseco que hay en ellas. Hoy te quiero hablar de ambas, y de qué fortalezas tiene cada una de ellas, para que te decantes por una u otra. El formato de este audio será con una pregunta general, imagínate esa pregunta arriba, y se abren dos caminos, como si fuera un esquema o un mapa mental, con dos bifucarciones, respondiendo a la pregunta en ambas vertientes, lo que se pregunta¿lo hace bien, ClickUp, y a su vez, Notion?. O alguna de ellas tiene una fuga de agua. El poner a ClickUp la primera es por una cuestión de orden alfabético, no por otro motivo. Más información aquí: https://escueladeefectividad.com/189

Afortunadamente, estas peleas entre aplicaciones que tienen millones de usuarios benefician a los usuarios no son tales. Fijémonos en el precio, las prestaciones, en el gran trabajo de los desarrolladores se trabajan las curvas de aprendizaje, nos facilitándonos la vida, cómo para que en un par de horas dedicadas a cualquiera de estas aplicaciones, te haga manejarlas, no como un ninja, pero si de manera aceptable, y sacarles el jugo intrínseco que hay en ellas. Hoy te quiero hablar de ambas, y de qué fortalezas tiene cada una de ellas, para que te decantes por una u otra. El formato de este audio será con una pregunta general, imagínate esa pregunta arriba, y se abren dos caminos, como si fuera un esquema o un mapa mental, con dos bifucarciones, respondiendo a la pregunta en ambas vertientes, lo que se pregunta¿lo hace bien, ClickUp, y a su vez, Notion?. O alguna de ellas tiene una fuga de agua. El poner a ClickUp la primera es por una cuestión de orden alfabético, no por otro motivo. Más información aquí: https://escueladeefectividad.com/189

Facebook Group: https://www.facebook.com/groups/betterbranddesigner/Website:https://www.bettebranddesigner.com/Better Resources Page: https://www.betterbranddesigner.com/resourcesLinks Mentioned:Essentialism by Greg McKeown: https://amzn.to/2Jz7xqzDiagram of imposter syndrome: https://www.instagram.com/p/CHnS-zIAIwM/Giselle's ClickUp for Designer's Course: www.clickupfordesigners.com

If you have a business, then you NEED to be creating content regularly. But HOW do you choose what kind of content to create? People ask me this all the time, so I’m giving you a comprehensive breakdown of blogging vs YouTube vs a podcast: the why behind each, the pros and cons, and how to REALLY get your business found online.   Get started with ClickUp for free! https://heyjessica.com/clickup   Grab my course to help you get started with ClickUp! https://heyjessica.com/clickupcourse   Sign up for a FREE month of my favorite email marketing system, ConvertKit at www.jessicastansberry.com/convertkit   Get your FREE month of Audible which includes a FREE book and TWO free audible originals at www.jessicastansberry.com/audible   Follow me on the 'gram! Personal Account: @jessicastansberry Biz Account: @heyjessicaco

Hoy te voy a contar que ha hecho Cristina en su empresa, y en cierta manera ha cambiado incluso el pensamiento del jefe, aunque diga siempre: “eso yo ya lo sabíaaaaa” No solo ahorra horas al negocio lo que ha implementado Cristina. También ingresan más, de hecho mucho más. Y la herramienta no es de alta tecnología, ni un algoritmo, ni un procesador i9 o i11 ya no sé porque número va, tampoco es un brazo robótico que lo haga todo. Se ha valido del combinar correspondencia de word con excel, más algo más... ¿y eso qué es lo qué es? Ahora te lo cuento, aunque lo importante no es el combinar correspondencia con herramientas ofimáticas, sino lo que ha supuesto para su empresa, qué ha ganado Cristina, los compañeros y sobre todo el jefe. Además te dejaré un vídeo del paso a paso, que ha encumbrado a esta chica al éxito, a la alfombra roja, con sus compañeros, que es eso que todos quieren conocer y ahora replicar de ella. Las moralejas del audio: Cuando tenemos marrones entre manos, como este de los contratos de mantenimiento, tu tendrás los tuyos propios. Esos marrones no los provocamos nosotros, son de ellos no aplicamos el nuestro o el mío….. Balones fuera! Cuando aparecen situaciones de éxito (un éxito relativo o no tanto, si una estrategia te hace ahorrar dinero, no perderlo, ordenar tu día), ahora ya si usamos los reflexivos, nuestro exito, nuestra colaboración, con mi trabajo y esfuerzo. Y si no puedes echar el marrón a otros, no has tenido el éxito tú, pues aplicamos el…. Eso yo ya lo sabía, aunque por dentro estés pensando, ¿cómo no se me habrá ocurrido a mí antes? ENLACES COMENTADOS: Enlace al vídeo: https://escueladeefectividad.com/laboratorio-de-escuela-de-efectividad-edelabs/trabaja-una-vez-resultados-anuales/ ClickUp, herramienta utilizada para definir datos. https://clickup.com?fp_ref=ew20i ESCUELA DE EFECTIVIDAD https://escueladeefectividad.com/cursos

Hoy te voy a contar que ha hecho Cristina en su empresa, y en cierta manera ha cambiado incluso el pensamiento del jefe, aunque diga siempre: “eso yo ya lo sabíaaaaa” No solo ahorra horas al negocio lo que ha implementado Cristina. También ingresan más, de hecho mucho más. Y la herramienta no es de alta tecnología, ni un algoritmo, ni un procesador i9 o i11 ya no sé porque número va, tampoco es un brazo robótico que lo haga todo. Se ha valido del combinar correspondencia de word con excel, más algo más... ¿y eso qué es lo qué es? Ahora te lo cuento, aunque lo importante no es el combinar correspondencia con herramientas ofimáticas, sino lo que ha supuesto para su empresa, qué ha ganado Cristina, los compañeros y sobre todo el jefe. Además te dejaré un vídeo del paso a paso, que ha encumbrado a esta chica al éxito, a la alfombra roja, con sus compañeros, que es eso que todos quieren conocer y ahora replicar de ella. Las moralejas del audio: Cuando tenemos marrones entre manos, como este de los contratos de mantenimiento, tu tendrás los tuyos propios. Esos marrones no los provocamos nosotros, son de ellos no aplicamos el nuestro o el mío….. Balones fuera! Cuando aparecen situaciones de éxito (un éxito relativo o no tanto, si una estrategia te hace ahorrar dinero, no perderlo, ordenar tu día), ahora ya si usamos los reflexivos, nuestro exito, nuestra colaboración, con mi trabajo y esfuerzo. Y si no puedes echar el marrón a otros, no has tenido el éxito tú, pues aplicamos el…. Eso yo ya lo sabía, aunque por dentro estés pensando, ¿cómo no se me habrá ocurrido a mí antes? ENLACES COMENTADOS: Enlace al vídeo: https://escueladeefectividad.com/laboratorio-de-escuela-de-efectividad-edelabs/trabaja-una-vez-resultados-anuales/ ClickUp, herramienta utilizada para definir datos. https://clickup.com?fp_ref=ew20i ESCUELA DE EFECTIVIDAD https://escueladeefectividad.com/cursos

Welcome to BS’ing with Brandi where my mission is to help you #GetShitDone. I'm your host Brandi Good and today we’re going to talk about ClickUp. And if you don’t know what ClickUp is, it's a task or project management tool. So how do I use ClickUp? Task management Project management Content calendar CRM Weekly and monthly client reporting Time tracking Business planning Team chat Internal resource libraries for tutorials and tools Disclaimer: ClickUp can be super overwhelming if you haven’t taken the time to develop a task management system for yourself. It's crazy flexible and you can do so many things with it - so if you don’t already have a plan or a goal for what you need, you may struggle with the initial set up, but there are templates you can choose from to get you started. That wraps up today’s episode of BS’ing with Brandi. If you enjoyed this topic, you can find more like it at bsingwithbrandi.com, along with show notes and links to any resources mentioned today. While you’re there, feel free to subscribe to future episodes on the platform of your choice, and I wish you all the best getting shit done this week! Heads up! This post contains affiliate links, marked with an asterisk(*). If you sign up through one of those links you won't pay anything extra (sometimes you’ll even get a discount or bonus!), but I'll get a small commission or credit that helps me to keep delivering this awesome free content to you! I only recommend tools that I use and trust. Read my affiliate disclosure here. Resources: Get ClickUp* for free today Get Trello for free

✏️ Deja tu comentarioNos marcamos una entrevista a Sofía Calle, toda una experta SEO que nos contará cómo trabaja el posicionamiento en Google y responderá a nuestras (y vuestras preguntas). Novedades Arrancamos el escueto bloque de novedades de hoy con malas noticias para el sector de DJ para bodas. En vista de los acontecimientos, Elías ha asistido a una reunión virtual de proveedores para intentar mantener la llama del negocio con la esperanza de que pronto acabe esta mala época. https://djelias.es/blog/aplazar-boda-coronavirus/Artículo donde Elías habla sobre los problemas surgidos en este sector En el ámbito profesional de WordPress, Elías nos habla de su mastermind semanal donde parece que ha logrado rediseñar su TimeBlocking para encajar mejor todas sus actividades. Un newsletter enviado con cierta actividad y ClickUp añadido a su lista de herramientas con enlaces de afiliado. Además, Elías nos promete estar formándose en Google Analytics, algo que implica casi un aprendizaje constante ya que como nos recuerda Sofía Calle, la interfaz y funciones ha vuelto a cambiar en su última versión. https://www.youtube.com/watch?v=RhS85WQiBLUAsí es la interfaz del nuevo Google Analytics Yannick ha publicado un nuevo vídeo de su curso de realización de páginas web para alquiler de coches de lujo. En esta ocasión diseña el Listing Item, es decir, el elemento que muestra las fichas de coches en los listados, categorías, etc. Un sencillo vídeo pero que incluye algunos trucos como posicionamiento absoluto de elementos o márgenes negativos. https://lamaquinadelbranding.com/disenando-el-listing-item-de-los-coches-delujo/ También os dejamos por aquí el nuevo vídeo para el canal de YouTube de La Máquina del Branding donde Yannick nos expone 2 formas de realizar presupuestos basadas en el nivel de complejidad (y de inversión inicial) con la que queramos sacar a la luz la primera versión del negocio. https://www.youtube.com/watch?v=yBdzFjug-Yc Hablando de SEO con Sofía Calle Nos metemos de lleno en la entrevista con una gran profesional del SEO, Sofía Calle. Estas han sido las preguntas: ¿Quién eres y cómo has llegado al mundo del SEO?El SEO es una palabra demasiado pequeña para todo lo que puede abarcar. Por norma general, ¿crees que 1 sola persona (jornada de 8 horas) puede dar a basto para realizar el SEO de un negocio? ¿o bien es necesario un equipo? ¿Cuántas personas como mínimo crees que un negocio (por ejemplo tienda online de ropa) debería contratar?¿Cuáles son las peculiaridades de hacer SEO local? Siempre he posicionado contenido global y no tengo ni idea de cuáles son las diferencias.Para todos aquellos emprendedores, que están comenzando ellos solos con el negocio y quieran hacer algo de SEO, teniendo en cuenta que solo puedan dedicar unas pocas horas a la semana a ello, ¿En qué les recomendarías invertir el tiempo? In page de toda su web, solo compras de enlaces y offpage, "todo" pero solo de 1 o 2 url de la web…¿Qué herramienta usas o sugieres para cada fase o tarea del SEO? ¿O quizás es mejor una herramienta "todo en uno"? En tal caso, ¿cuál recomendarías?En Negocios y WordPress hablamos mucho de presupuestos web. Existen muchas maneras de gestionarlo y de calcular el precio para un proyecto. Pero ¿y en SEO? ¿Cómo realizas un presupuesto? ¿Qué factores influyen en el precio? ¿Es posible prever el trabajo antes de hacerlo? Enlaces SEMrush - Plataforma de gestión de visibilidad onlineKiwosan, tu suite de herramientas SEO por 20€ / mesKeyWord SurferAnswerThePublic

Gray MacKenzie, founder of ZenPilot, has helped countless agencies with their processes, greatly increasing their profitability in the process. In this interview you’ll learn how your digital agency should create and store processes to become a much more efficient operation/ Resources mentioned in the episode ClickUp for agencies Connect with Gray Twitter LinkedIn About Gray ... Read more

You can use no-code tools like ClickUp to streamline and automate your internal processes and enhance your communication with clients. You can also build digital products, help your students learn more effectively, and add to diversity your revenue streams. Layla is ALL IN with ClickUp. Key Takeaways: - How Layla’s using ClickUp EVERYWHERE in her business - The impact she's seen by systemizing everything using ClickUp - How to use no-code templates and tools as an opt-in and marketing tool - How to get the most out of the no-code tools you're using in your business

✏️ Deja tu comentarioHoy tenemos episodio especial con la compañía de Ibon Azkoitia en ausencia de Yannick, con el que charlamos sobre nuevas funcionalidades de ClickUp, plataformas para redes sociales, y cómo no sobreutilizar herramientas en nuestro día a día. La noticia de la semana, y más siendo Ibon y Elías usuarios intensivos de ClickUp, es su nueva vista de mapa junto con el campo ubicación, que nos permiten visualizar elementos geolocalizadas en un mapa: Elías nos cuesta sus avances en Twitch, sobretodo ahora que es afiliado de la plataforma. Se han activado las opciones de monetización, como las Suscripciones y los Anuncios, y también tiene disponible el sistema de puntos del canal, para poder dinamizar a la comunidad. Además ya casi tiene 150 seguidores, y ha descubierto que Integromat tiene módulo de Twitch, por lo que está creando automatizaciones que registren la actividad de la plataforma en el CRM que tiene montado en Airtable. También ha terminado de hacer su comparativa de distribuidoras de música digital y ha empezado a probar las finalistas. De momento la más atractiva parece Respost, el servicio de promoción y monetización de SoundCloud. Y por último, ha estado añadiendo nuevas funcionalidades en su web en la parte de Artistas. Como no podía ser de otra manera, repasamos el evento online organizado por Ibon Azkoitia que se desarrolló la semana anterior: el 2º Aniversario de SemanaWP. Comentamos algunos detalles y os invitamos a ver los vídeos de las charlas y webinars, que se quedan disponibles en la web de forma gratuita. Y por fin nos metemos en harina con lo que podría ser el tema central: herramientas para publicar en redes sociales. Elías ha terminado su comparativa de varios de este tipo de servicios, con los que se puede leer nuestras cuentas, publicar en ellas, programar actualizaciones, automatizar fuentes externas... Os contamos cuáles son las más adecuadas para cada tipo de perfil de usuario, en base a lo que cada uno necesite o quiera dar prioridad, entre los que están Buffer, Hootsuite, Metricool, Crowdfire y dlvr.it. Además, y relacionado con lo anterior, reflexionamos sobre si merece la pena o no analizar y comparar herramientas para elegir la "mejor" para nuestras necesidades, o si por contra es más útil confiar en nuestro instinto y utilizar la que más sencillo nos resulte usar o mejor interfaz tenga... Y también, ahora que las aplicaciones cada vez hacen más cosas, si merece la pena buscar la "herramienta ideal" que nos permita simplificar nuestro ecosistema de utilidades. Herramientas Streamlabs: la plataforma más conocida para mejorar tus emisiones en directo con bots, alertas, comandos y mucho más. Además tienen una versión de OBS muy interesante.GD Case Studies: Ibon nos trae una recopilación de casos de estudio sobre buenas prácticas de experiencia de usuario y crecimiento de mercado. Enlaces Release 2.57 | ClickUp Tutorials & DocsCómo Unirse al Programa de AfiliadosRepost by SoundCloudSistemas de mantenimiento de Redes Sociales para empresas | Comparison tables - SocialCompare

Zeb Evans is a serial entrepreneur that's started several software companies with over $100 million in revenue. Currently, he's founder and CEO at ClickUp, a productivity platform where people plan their work.

On the show today we get to sit down and share a few laughs with Zeb Evans of ClickUp! Zeb Evans is a serial entrepreneur and libertarian that's started several software companies with over $100 million in revenue. Currently, he's founder and CEO at ClickUp, a productivity platform where people plan their work.   Tell us about what your software does for people? ClickUp is an all in one platform for productivity. Very customizable features. ClickUp works for everyone as compared to competitors who are for a specific market. How did you decide to found ClickUp? Zeb has been a lifelong entrepreneur His prior company was a social media company, through that he started his project managing journey. They were using a LOT of productivity apps, and that’s where they got the idea to make a single app for all of your productivity ideas. He had a near-death experience, moved to Silicon Valley, and kept going with ClickUp. What did some of the initial meetings look like? It was always about flexibility. The vision has always been to build something that will work for any size team. They make sure that their features are always independent of each other so that if you don’t use the feature you can turn it off without breaking your workflows. Where did the name ClickUp come from? Zeb did a social media platform before ClickUp, so clicks were something they were always thinking about. He had trademarked the name ClickUp, and it just stuck with them. There’s a fake answer here.  The reality is that it was a name they had already trademarked, and it stuck with them. Zeb says your company name needs to be easy to Google and spell, and make it memorable. What were moments that made you realize exactly what your software needed? The vision for where they are today was all there right from the start. They weren’t perfect at what they wanted to do right from the beginning. They learned primarily from user feedback along the way as to what they were doing right and wrong. They either ship out a feature and then gather feedback or send out a survey beforehand. How do you ensure that you are not only listening to what your users say they want but also building what they really need? ClickUp has a few platforms and avenues for this They use Canny, which is an upvote feature board. They use Kendo, a data analytics platform. Many times it’s not just about the data gathered, but about whether the feature is marketed or explained. How did you start ClickUp and keep yourself going financially? Zeb had money from his previous company that he invested in ClickUp. It never actually occurred to him to get investors. Zeb advocates becoming profitable as soon as possible, despite the current general opinion around profitability. No one really wanted to fund a product that was everything for everyone initially anyway. Eventually, they got investors, but that was very recently. What is one thing that you initially sacrificed and are now getting around to? Relationships. Zeb says when you start a company there is always something that becomes imbalanced while you chase your dream. What are some of the biggest challenges you overcame? There are a lot of little challenges that crop up daily. He describes his current role in the company as a firefighter, constantly putting out all the little fires that start every day. They were very close to running out of money at the beginning, so Zeb had to go back to the business mindset instead of worrying so much about product. Finding the right people makes the supposedly impossible, possible. He learned the lesson from his previous job to hire fewer people and trust them to do their best. He also learned that it was better to do manual testing rather than automated testing as automated tests can break and then need to be fixed. What did you do to get your first users? Their initial growth was 100% organic. They relied on their users to be advocates. They did a lot of content and SEO. What was the business like in the early days compared to now? Zeb says he didn’t really notice how much the business was changing. Everyone in the business, while still wearing many hats, has niched down and concentrates more on fewer areas. The team has grown to be much larger. What advice would you give other SaaS entrepreneurs? Choose what tool you are building, it won’t work for everything. Choose a space. Don’t be dumb about it, listen to feedback, but don’t lose your vision. Focus on profitability, focus on the business. Resources: Websites:  ClickUp Data Automation Books mentioned:  The Lean Startup The E-Myth Suggest a SaaS founder for the Automate, Delegate, Eliminate show at: podcast@dataautomation.com See omnystudio.com/listener for privacy information.

Your marketing strategy is the key to getting eyes on your business. One of the best ways for photographers to do that is with Facebook Ads. Now I’m no Ads expert, but Becky Burgess of Splash Owl Media is.    She has spent the last decade + navigating the Facebook ads platform and staying up to date with all of their many changes. In that time she has learned amazing strategies for getting the absolute best bang for every buck you spend.    Becky is joining me today to talk all things ads. Everything from why you don’t need to spend a fortune to make an impact to how to properly set up your very first ad. She has a wealth of marketing knowledge and if you’re interested in running ads, then you won’t want to miss this.    If you remember nothing else from this episode, keep this in mind, never ever update an ad while it’s running...and if your ad manager tells you it’s okay, run!   Have you been thinking about running ads? What’s stopped you in the past? Just remember, as photographers, half your ad battle is already won. You’ve already got the most scroll-stopping piece of your creative in the bag! Learn what else you need and then pop over and grab Becky’s FB Ads Mini-Course for additional tips and tricks for running your ads!    In This Episode: [01:23] Welcome to the show, Becky! [03:07] Learn what Facebook ads are and why they are important to your business. [05:56] Why even a small marketing budget will put your brand in front of more people. [08:32] How to track your leads. [10:24] For photographers, getting creative with graphics is key. [13:18] What are retargeting emails and how should you use them? [16:20] Learn her recommendations for Campaign Budget Optimization. [19:56] A step by step walkthrough on how to set up a Facebook Ad. [24:04] What is the learning phase of Facebook Ads? [26:55] Why you should never change an ad while it’s running. [28:44] One actionable tip you can use today. [31:21] Multiple coffee chats are a great way to build a reputation. [34:17] ClickUp and Voxer are her two favorite business tools. [36:23] Learn her favorite quote. [38:03] If we were to grab a drink in your neck of the woods, where would we go, and what would we drink? [39:15] Need a free Facebook mini-course? Links and Resources Find Becky: Splash Owl Media Free Facebook Ads Mini Course Find Jenn: Success Beyond The Lens @successbeyondthelens Instagram  @successbeyondthelenspodcast Facebook | Picbabun   Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies

I dive in and review the popular app ClickUp - which I personally use to run my business - so you can get a grasp on its awesome features and determine if it’s an app you want to invest in to streamline your project and task management. What You’ll Discover In This Episode: ✔ Why I Jumped Ship From Outlook And Trello ✔ The Magic Of Views, Boards, And Features ✔ What Kind Of Businesses ClickUp Is Great For ✔ The Reasons ClickUp May Not Be For You ✔ Tips For Onboarding Any New Program Or App ✔ So Much More! To access resources and links from this episode, click on Show Notes. P.S. Oh and whenever you’re ready, here are four great ways to improve your time management and elevate your productivity: #1 Grab my FREE mini training Take Back Your Time! #2  Get instant on demand access to my Conquer Your Email Masterclass #3  Get my 4-module, on demand training program Time Management Made Simple #4  Book a Discovery Call to see if 1:1 coaching is a right fit for you and your business.

Som marknadsförare så arbetar vi ofta med olika projekt eller kampanjer. Men det pratas ganska sällan om projektledning inom marknadsföring. Visst är det taktiska utföranden viktigt men utan bra projektledning och struktur så kan ett projekt lätt misslyckas. Jag bjöd därför in Ann Westfelt som är expert på området för att prata projektledning för marknadsförare. Ann är idag konsult och lärare inom projektledning, ledarskap och kommunikation med fokus på marknadsavdelningar och byråer men har en karriär som egentligen förtjänar ett helt eget avsnitt. Hon har en bakgrund som utvecklare och var vid 23-års ålder IT-chef vilket gjorde att hon blev headhuntad till Apple. Där arbetade hon under flera år som produktchef för framtida produkter på den nordiska marknaden. Och ja. Hon har träffat och pratat med Steve Jobs. Hon var efter det bland annat med och startade upp ett av de allra första multimediaföretagen och skapade Sveriges första CD-romskiva. Jag tyckte bara att hennes bakgrund var så häftig att jag var tvungen att ta upp lite av det här. Ann jobbar som sagt idag som konsult inom projektledning med fokus på marknadsavdelningar och byråer. Hon har under många år föreläst och hållit kurser inom såväl projektledning som att skapa marknadsplaner. Hon berättar mer om det i avsnittet men hon håller bland annat kurser på Berghs i såväl projektledning som strategisk projektledning. Och snart även på Handelshögskolan i Stockholm. Ann har även under många år varit lärare och föreläsare på Hyper Island. Så hon har verkligen stenkoll på det här. Om avsnittet Vi börjar avsnittet med att prata om hur Ann ser på projektledning och varför det pratas så lite om om det inom marknadsföring. Hon berättar sedan om vad hon anser är viktigast för att leda lyckade projekt. Ann berättar även om allt från vanliga misstag till vad som krävs för att kunna arbeta agilt med projekt inom marknadsföring. Vi går efter det igenom hur en normal arbetsprocess bör se ut för ett projekt. Ann förklarar bland annat vikten av att låta idéfasen ta sin tid och att reflektera efter avslutat projekt över vad som gjordes bra och vad som kan göras bättre i framtiden. Du får dessutom höra: Varför hon rekommenderar att spara 20% av budgeten Vad som krävs för att bli en framgångsrik projektledare Och varför man bör fira när ett projekt läggs ner Du hittar som vanligt alla länkar och resurser som nämns i intervjun här nedan. Efter länkarna i poddinlägget så hittar du även tidsstämplar till olika sektioner i intervjun och Ann har även delat med sig av en checklista som du hämtar enkelt här nedan. Bonus: Checklista inför projektstart Lista med 12 steg du bör gå igenom före du börjar planera och startar upp ett nytt projekt. Länkar Ann Westfelt på LinkedIn Anns webbsida Distanskurs i projektledning på Berghs (kurs) 5-dagars kurs i strategisk projektledning på Berghs (kurs) 2-dagars fördjupningskurs i strategisk projektledning (kurs) Adjob (verktyg) Asana (verktyg) Basecamp (verktyg) Canvas Planner (verktyg) Project Companion (verktyg) Planview tidigare Projectplace (verktyg) Todoist (verktyg) Trello (verktyg) Wrike (verktyg) ClickUp (mitt favoritverktyg) Projektpodden.se (podcast) Apple Podcasts Ernest Sirolli: "Want to help someone, shut up and listen" (Ted Talk) Projektledning av Bo Tonnqvist (bok) Adlibris Bokus Kommunikativt Ledarskap av Pär Lager (bok) Adlibris Bokus Tidsstämplar [3:18] Ann inleder med att berätta hur hon ser på projektledning, vad det är och hur hon kom in på området. Hon berättar också storyn bakom hur hon började undervisa i ämnet på Berghs. [8:40] Vi pratar om vad Ann anser är viktigast för att projektleda effektivt både på marknadsavdelningar och byråer. Lyfter fram kommunikation och vikten av en riskanalys samt pekar ut ett antal vanliga misstag, och hur man undviker dessa. [13:31] Ann berättar om vad som krävs för att jobba agilt med projekt och vad s...

So, you need to use a project management tool but comparing Asana vs ClickUp leaves you confused. If you are one of my regular readers you will know that project management makes me alive. Join me on this journey to learn what you need to know when looking at ClickUp vs Asana. It is possible that you have heard a lot about project management and you want to get started but you are not sure how. Let me know if this sounds familiar. You are currently managing several aspects of your business but every week things slip through the cracks. There is a longing in your heart to have a single view of everything in your business. However, it is not possible to put everything on your to do list as it makes things overwhelming. If only there was a way to set up all the relevant tasks each quarter and have the most important ones revealed week by week. In this post, you will learn how you can use a project management tool to get things done efficiently. You will also see a side by side comparison of Asana vs ClickUp as well as which one is more suitable for your requirements. What is Project Management Software? If you have been an entrepreneur for a while you'll know that being responsible for everything is normal. By this I mean that you are the CEO, accountant, visionary, salesperson, customer service and you even do your marketing. Because there is so much to do and so little time the need to automate as much as possible is normal. This is where using project management software to streamline your business makes sense. By nature, a project management tool can really help you to manage all your projects by department efficiently. What I enjoy about using a tool to set up all your projects is that as you grow you can add team members easily. Since everything is already set up in a systematic way adding team members can be a simple process. Project Management Software vs Pen and Paper Some small business owners may argue that they prefer using pen and paper or even their notes application quite easily. While this may sound fine initially when your business begins to grow and even explode it means that you cannot add team members to the notes app. In fact, it will be a struggle since you will be onboarding new team members and setting up systems at the same time. However, if these systems have been set up in advance then it would be just a matter of adding new team members to systems that already exist. Also, using pen and paper or a notes app does not give you the overall visibility you need to make strategic decisions. As your business grows every team member should be given access to the project management software. So they know what tasks needs to be completed to move the business forward each day. Your business will run efficiently and it reduces the chance of a client or customer query or order falling through the cracks. What do you Need to Get Started? One of the things that prevent small business owners from getting started with project management software is that they feel they need to know everything. The truth is that this type of software really helps you to see the potential gaps and risks in your projects. Here's the ultimate list of what you need to get started with software to manage projects. What is the project all about and the budgetWho are the people involvedWhen is the deadlineWhere will the project be done (online or offline or location)Why are you doing the project You are probably thinking that I have lost my mind altogether but I can assure you that even complicated projects have the same 5 items. Yes, you are right that when you look at a complex project that has been set up there seem to be so much more. However, both simple and complex projects have the same 5 items. What Makes Projects Complex? On the topic of complex projects let's spend some time looking at why some projects turn out to...

ClickUp CEO Zeb Evans joins Gray MacKenzie to discuss ClickUp's vision, roadmap, pricing strategy, and agency use cases.

Meet Aaron Cort, the Director of Marketing at ClickUp, the only work platform that replaces all productivity software in an organization with one single application for tasks, docs, chat, goals, and team management.In this episode, you'll hear how Aaron has had to build the ClickUp team as the director of marketing. You'll learn how to be data-driven for defining messaging in a wide-approach product, and the advertising channels that are working for ClickUp, including billboards!And finally, you'll hear all about product-led growth for marketers in a fast-moving startup. Enjoy!Notes:- 02:55 Replacing All Productivity Software In a Company With One App- 04:20 The Delicate Dance You Get To Play Running a Marketing Team- 06:00 Using Data-Driven Decisions To Better Verticalize- 07:30 Pandemic: Catalyst To a Strong Organic and Product-Led Growth Engine- 09:10 Attribution and Paid Marketing As a Tool For Acquisition- 10:15 Driving Higher Brand Awareness- 11:00 Setting Up an Attribution System- 11:55 Leveraging Review Sites With a PPC-Based Model - 13:30 Non-Digital Channels: Billboards- 17:05 Coming Up With Experiments- 19:25 Building Organic Engagement In Product-Led Growth- 21:20 Being a Marketer For a Product With Lots of Features- 22:55 Listening to Users to Prioritize Features- 25:15 Making The Business Model's Bread & Butter Better and Better- 27:20 Navigating Changes: Focus On Diving Deep Into The Data- 29:05 Lightning Questions

Welcome to BS’ing with Brandi where my mission is to help you #GetShitDone. I'm your host Brandi Good and today we’re going to talk about how you can’t seem to get all of your shit done and what you can do to stop this problem from happening over and over again. And what you’re going to notice is that for me, ‘doing less’ actually can mean 3 things: Removing things from your to do list - delete them, move them to a ‘revisit in the future’ bucket Tricking your brain into thinking you’re doing less but breaking down large tasks/projects into tiny steps Outsourcing January/February I started the year with no team members and needed to simplify my 2020 projects - cutting it down to 1 project only! I onboarded a VA agency to help with ongoing internal and client work so I could focus on that project and work more on business development. March I took on a new contract that required many more hours than I’d been giving to my existing clients; I had almost all of those existing clients all launching new websites and courses at the same time; and . . . the pandemic :/ March was a big old mess and I’ll 100% admit I almost didn’t make it through the month. I had to take time off at the end just to prevent a meltdown - luckily I have super compassionate clients. Sometimes doing less is just ‘Do nothing. Full stop.’ I stopped accepting new clients. April/May My time was not being freed up, and I didn’t want a repeat of March so took a long look at where I was spending my time. Working with the agency had just shifted a lot of my time from ‘doing’ to ‘managing’ so ultimately decided to stop working with them. This meant that I also had to scale back the services I could offer to clients, which I had to make myself OK with. June Spur of the moment - rehired a previous VA who barely needed any onboarding, only needed training on things that were brand new or significantly different. She was a fast learner and a fast do-er, so I finally saw that extra time that I’d been hoping for since January. July/August Launch season again! Most of my clients all decided to launch all at the same time. To prevent the March Meltdown, I did a much better job at prioritizing exactly what tasks were critical for the launches to succeed and moved everything to the backburner. September So here we are in Sept, and all of that backburner stuff is catching up with me and I feel like I’m behind on everything. So in this exact moment here are the strategies am I brainstorming and trying out to get through this period Read the rest here. Resources: I’m using ClickUp for project & task management

Taskade's pricing plans: here (https://www.taskade.com/pricing). Tune in tomorrow!

While running a previous business, Zeb Evans came across a massive efficiency problem in the world of project management. Most companies and teams were running multiple different programs to track tasks and organize projects, making it harder to effectively get things done. To solve this issue, in 2017, Zeb founded ClickUp, a software solution for business and organizations which offers a one stop shop for project management. Since then ClickUp has gained over 1M users and has generated over $60M in revenue. Learn more about ClickUp: https://clickup.com Follow Zeb here: https://www.instagram.com/djcurfew/

I am 100% in love with ClickUp. You can tell I love it a lot. And I hope this episode will inspire you to go and try it out because it has so much value!   The post What is ClickUp? appeared first on Geeky Girl | Speaker | Author | Online Business Manager.

I am joined by Jen McFarland from the Women Conquer Business Podcast. She has over two decades worth of experience in leadership, data analysis, project management and digital marketing. We explored the topic of goals! Yes, those things you should be working on, but are you going about them wisely? On this podcast you'll learn the truth that despite strategy and tenacity, working hard is not necessarily enough to achieve your goals. You’ll also get insights on why you want to take a step back before starting SMART goals and how execution is really the key to success. Jen is a fellow data nerd, so the conversation gets pretty geeky at times, especially when the subject of spreadsheets came up. Plug in your headphones and get ready, because this episode is full of fabulous nuggets and insider hacks that will propel your business, whether you're the owner of a bootstrapped startup to a self proclaimed serial entrepreneur. SHOW NOTES: Jen McFarland: Linkedin Twitter PinterestWomen Conquer Business: Website Podcast BlogJen's 3 keys to reaching your biggest goals - ebookProsper Portland Inclusive Business Resource Network - WebsiteLand Acknowledgment - Guide Eisenhower Matrix - Free PDF MatrixTerms used: SMART Goals, BHAG, Kanban Boards, Gantt ChartsSoftware mentioned: Trello, Hubspot, Asana, Basecamp, Clickup, G SuiteShout out: Tattoo 34CONTACT HEATHER:Zeitzwolfe Accounting: https://www.zeitzwolfeaccounting.comSign up for a Complimentary Health Check Analysis for Creative Agencies Get a PDF copy of Ten Pitfalls Entrepreneurs Should Avoid When Growing Their AgencyFollow Heather on Instagram: @zeitzwolfeHeather Zeitzwolfe - LinkedInTo book a Discovery Call (via Zoom) - Click HereThe People Planet Profit Roadmap Program:Are you thinking about transforming your business into a qualifying benefit company? What about being a more conscious entrepreneur? We are offering a new program called The People Planet Profit Roadmap. In this program we will guide you on your journey as you transform your business and leadership style to have a greater positive impact on society and the environment. Book a discovery meeting to see if you’re a good fit for the program. Are you bootstrapping your business? Check out my bootstrap packages that will propel your biz to the next level. If you're ready to take action, let's talk.

Our lives can feel very chaotic, and we add to our stress by not being prepared. Setting up systems and processes for our lives and businesses provide the structure and dependability we NEED in order to reduce stress, increase happiness, and feel more productive. Lucky for you, you’re listening to the right gal - I am organization and efficiency obsessed! After vetting a LOT of processes, systems, and tools over the years, I’m sharing my top tips and resources for you to use.Join Rogue and Reasoned on Instagram @roguereasonedpodcast and get additional show details at www.lauraswansieckman.com/podcast.Be sure to hit subscribe so you never miss an episode!Thank you to our episode sponsors:Mezcla - Join the Mezcla movement and get your FREE 3-bar trial at www.eatmezcla.com.Boxed Water - Use code ROGUE25 to receive 25% OFF your first order through December 31, 2020 at www.boxedwaterisbetter.com.Resources mentioned in the show:ClickUp is my go-to task management system. Use code ROGUE15 for 15% OFF your first year of the Unlimited or Business Plan.Fiverr is a great resource for finding freelance support for your business. It’s how my podcast gets edited!Shipt is a game-changer when I’m low on time and need to go shopping! Use this link for $10 OFF your annual membership (new users only).I also use Thrive Market for grocery shopping. Use this link for 25% OFF your first order!Prism CBD is part of my self-care system. Use this link or code LSS20 for 20% OFF your first order!This podcast episode, promotional materials, and related posts may contain affiliate links or codes.

Wendi Freeman is a Virtual Event Strategist who decided to set up her own business following her divorce. She had her own 'what's missing' moment and began working with a mindset coach as part of her investment in her self-development. Founder and CEO of Be Bright Events, Wendi, like many business owners this year has had to evolve rapidly, diversifying into the virtual event sector. We talk about how Wendi has extended her philosophy of creating connections during in person events to achieving the same for virtual events. Like me, Wendi is a tech fan who shares my love of productivity tools including ClickUp. We chat about planning and how Wendi organises her events. What I found very inspiring, during our conversation, was Wendi's drive, her focus on mindset and the breakthroughs she has experienced along the way. I learned a lot from Wendi's own journey of growing her business and how she prioritises her personal development. Find Wendi online here: Website: https://www.bebrighteventsco.com/ Facebook: https://www.facebook.com/BeBrightEvents Instagram: https://www.instagram.com/be_bright_events/ If you would like to get in touch with me, Nicola Fisher, you can find me here: Website: https://agentlerpace.co.uk/ Instagram: https://www.instagram.com/agentlerpace/ Twitter: https://twitter.com/agentlerpace Facebook: https://www.facebook.com/agentlerpace