Podcast appearances and mentions of mason mcduffie mortgage

There is no doubt that AI and technology is changing the real estate game. We are immersed in a world of developments that make our jobs easier, but we still need to pay close attention to the content AI produces.   Why should we proofread the content we get from AI? How can we make it more personal and relatable? What are some of the opportunities that AI presents to us?    Katie Lance, CEO and Owner of Katie Lance Consulting joins me in this episode to talk about all things AI including her preferred tools for her business, the efficiency of AI as well as a whole plethora of information regarding the way we use AI.  Three Things You'll Learn In This Episode    - AI integration How are other platforms integrating AI into their systems and what does this mean for us?   - Do due diligence How do we exercise caution when it comes to using what AI gives us? Do we still need to do our due diligence?   - Valuable tools for real estate professionals What tools should real estate professionals invest in? Guest Bio   Katie is the CEO and Owner of Katie Lance Consulting - a social media marketing firm. With more than fifteen years of marketing and branding experience, Katie specializes in working with companies to help develop and implement their social media and content strategy. Katie's client roster includes companies such as RE/MAX International, DocuSign, Realtor.com, SmartZip, Mason-McDuffie Mortgage and many others. Since 2012, Katie's firm has worked closely with hundreds of companies in the real estate, technology, mortgage and start-up space. Katie is a nationally known and highly sought-after keynote speaker at conferences across the globe; teaching the latest tools and strategies in social media, mobile and technology trends. Her signature group social media program; the #GetSocialSmart Academy has received accolades from industry peers across the globe. Katie is a passionate writer and is a frequent contributor to The Huffington Post, Social Media Examiner and Women 2.0. She is passionate about all things tech, wine and empowering women in leadership. Formerly, Katie was the Chief Strategist for Inman News and has been listed by Inman as one of the top 100 influential people in real estate. She has also been listed in the Swanepoel Trends Report as one of the 20 most powerful social media professionals in real estate. Katie lives in the San Francisco Bay Area with her husband and 2 beautiful boys.   Visit https://katielance.com/  Find Katie on LinkedIn @katielance

Welcome to Connect, a podcast featuring one-on-one interviews with some of the top movers and shakers in the mortgage industry. This week we welcome back Chuck Iverson, President, Mason-McDuffie Mortgage Topics of Discussion: 1:48 - 2023 has proven to be a harder year than the mortgage industry has seen in some time, but Mason-McDuffie is growing! How difficult is growth to navigate in this market? 3:25 - Being a leader during hot markets is much different than challenging markets, like we're in today. What are some of the leadership values that can help companies in a year like this? 7:20 - You've had a long career in financial services, what advice would you give a young mortgage professional just starting out? 9:17 - You started in this industry when there was next to no technology. Now we're in an era where technology is key for the mortgage industry. What areas of technology adoption will be the highest priority for your company this year? 11:17 - Chuck, you served as Chair of the Inaugural Mortgage Innovators Conference in 2019. What can you share with listeners about the value of the Mortgage Innovators Conference 2023? 14:50 - You're also a member of our Board of Directors and have encouraged many companies to become active with the California MBA. Can you share with our listeners the importance of supporting our association? To learn more about the California MBA visit www.cmba.com and don't forget to subscribe to our podcast and stay tuned for our next episode!

Welcome to Connect, a podcast featuring one-on-one interviews with some of the top movers and shakers in the mortgage industry. Our 95th episode features Chuck Iverson, President, Mason-McDuffie Mortgage. Topics of Discussion: 2:29 - What can you share about adapting to such a well-established corporate culture? 6:56 - Interest rates are rising and lenders are looking at new products. What would you say are the hot products of 2022? 10:24 - We are starting the CFPB era under the leadership of Rohit Chopra. What do you think lenders should expect to be his particular areas of focus? 14:33 - Now we're in an era where technology is key for the mortgage industry. What areas of technology adoption will be the highest priority for your company this year? 20:13 - What can you share with listeners about the value of the Mortgage Innovators Conference? Thank you to our sponsor, Insellerate. To learn more visit insellerate.com or call 855-973-1646 To learn more about the California MBA visit www.cmba.com and don't forget to subscribe to our podcast and stay tuned for our next episode!

Welcome to Connect, a podcast featuring one-on-one interviews with some of the top movers and shakers in the mortgage industry. Our 73rd episode features Chuck Iverson, President, Mason McDuffie Mortgage Corp. Topics of discussion: 2:44 – How did you get started in the industry? 5:19 – What's the most important lesson you learned (professionally or personally) over the past year? 8:09 – Do you think going through the 2008 financial crisis prepared you for the changes and challenges of 2020? 10:50 – Describe the threat that the margin call issue in March 2020 posed to the industry? 13:38 – What's the current state of innovation in the industry, and where will the next breakthrough emerge? 17:19 – What's your strategy as the industry transitions from refi-dominated back to purchase? 21:37 – What single economic factor (other than interest rates) will have the biggest impact on the market in 2022? 23:46 – Do you see any relief in housing inventory in sight? Why or why not? 25:08 – Why is it important for lenders to support the advocacy and grassroots work of the California MBA/MBA? Thank you to our sponsor, Insellerate. To learn more visit insellerate.com or call 855-973-1646 To learn more about the California MBA visit www.cmba.com and don't forget to subscribe to our podcast and stay tuned for our next episode!

We know there's a symbiotic relationship between lenders and real estate agents. We kind of need each other. What I find interesting is that a lot of the marketing that the two professions do is similar but mortgage lenders have to market not only to the consumer but to the agent as well. Today I'm really excited to bring to you an expert at doing just that: Phil Treadwell. 16-year veteran of the mortgage industry, as well as an award-winning podcaster and national speaker. He is the host of the Mortgage Marketing Expert podcast & co-founder of Industry Syndicate podcast network. Phil also serves as a Regional VP for Mason-McDuffie Mortgage in Dallas, TX. He was recently named named one of the “40 Most Influential Mortgage Professionals Under 40” by NMP Magazine, and "Top 20 Mortgage Professional of 2020" Yahoo! Finance. In this discussion we cover: How to create a multi-platform marketing plan Being consistent in posting content Staying motivated even when it's the last thing you want to do How to track your results to know what's working Ways he's planning to level up in 2021 and so much more. Phil's Instagram: @PhilTreadwell Mortgage Marketing Expert Podcast: @MortgageMarketingExpert Free Social Media Training for Real Estate: https://bit.ly/3igitX0

Phil Treadwell is a top producing and independent mortgage banker who is a 16-year veteran in the mortgage industry. He was the top originator in a multi-state region with his own company during the financial crisis of ‘08 - ‘09.  Between 2019 and 2012, he developed production and built branches through the South and Southeast regions of the US. Currently, he is the VP of Development and Regional Manager for Mason-McDuffie Mortgage. He is also the Founder and Host of the Mortgage Marketing Expert podcast and Co-Founder of Industry Syndicate. Recently, National Mortgage Professional Magazine named him as one of  “40 Most Influential Mortgage Professionals Under 40”.  Let’s hear from Phil the importance of podcasting and the value of effective marketing and having your own personal brand. In this episode, we talk about...(2:43) What is the true value of podcasting?(6:27) Which is more engaging: Videos or Podcasts?(17:19) How to attract your target audience to listen to your podcast(24:41) The power of having a strong personal brand (28:20) What is the formula for effective marketing?(29:32) How important is it to have exposure on all mediums(32:10) Social media platforms  Real Estate Agents and Mortgage Experts need to be on (34:22) Is Tiktok an ideal social platform for Business?(38:34) What is Industry Syndicate?(49:24) Phil’s most important piece of advice

This is the first of an episode series that I’m going to start doing throughout the next few months where we bring in a few top producers from companies and ask how they became top producers in the industry. Number one in the series is top producers from my current company Mason-McDuffie Mortgage: Tom Parke, Kathy McAlpine and Victor Romero We take time to talk about the value of starting and growing a database of customers and Realtors, keeping up with the changes in the industry, how to solidify relationships in a virtual world without in-person contact, and the importance of getting to the customer first. CHECK OUT MGIC’s Loan Officer Hub:  bit.ly/2NNgGKA JOIN the MME TEXT COMMUNITY:  214-225-5696 If you are enjoying the podcast, please take a second and LEAVE US A REVIEW.  MME is a founding member of the Industry Syndicate Podcast Network - download the Industry Syndicate mobile app in Apple & Google app stores.

Best Mortgage Lenders: What You Will Learn: How to niche down in the real estate industry Why the best mortgage lenders show up as *partners* How to build a brand that differentiates you within a market How to build your messaging strategy and pick the right platform How lenders are becoming a part of the business development process What makes an ideal lender partner Find the Right Lending Partner Phil Treadwell is a Regional VP with Mason McDuffie, host of the Mortgage Marketing Expert Podcast, and co-host of the podcast collective Industry Syndicate. He shares insights to help realtors maximize their potential by stepping up their game as a marketer. He also discusses the dynamic of lender-realtor relationships and what they should look like. Realtors should be seeking lenders who are more than transactional. Mortgage advisors should be participating in the business development process, rather than waiting for agents to find the clients and pass them to the loan officer. Phil offers a unique perspective on working with lenders who show up as partners, you don’t want to miss this one! Niche Down The best real estate professionals understand the importance of niche. Many people in our industry are hesitant or fearful to narrow their focus, but some of the most successful agents I know are very specific about what they are good at and who they want to serve! Finding a niche can help you differentiate yourself within a market. It can help you become recognizable for one particular thing, but it doesn’t mean you can’t do other things well too! Your niche should be something you wake up every day and want to do. It should support your natural strengths and align with your dream life. Once you figure out what that niche is and who you’re talking to, you can build a brand around that. Realtor-Lender Synergy In today’s world, the best mortgage professionals are focused on so much more than simply ‘getting deals’ from realtors. There is a responsibility for mortgage lenders to step up their game and become a part of the business development process. Realtors should partner with lenders who understand what is happening in the industry and vice versa. It is okay to fork over some of your hard-earned leads if your partner is able and willing to do the same for you! Find a lender who positions their brand in a similar light. Find a partner who operates with the same style and same goals because it will create a synergy that produces consistent results on both sides. Photo by Binyamin Mellish from Pexels About Phil Treadwell Phil Treadwell was born and raised in a rural area of SW Missouri, where his mom was a teacher and his dad owned a residential construction company. He graduated high school and went to the University of Arkansas before leaving college after just a few semesters, but he later went on to earn a Bachelor’s degree in Organizational Management at John Brown University. Phil gained some extremely valuable career skills in his first jobs before starting his mortgage career, including a retail store general manager, a corporate recruiter, and an apprentice in residential construction. Phil has held positions as a Sr. Loan Officer, Branch Manager, Certified Residential Mortgage Specialist (CRMS), and was appointed to the Board of Directors for the Arkansas Association of Mortgage Professionals (AAMP). He also held an Independent Mortgage Broker license, and owned/operated his own company before selling it to the largest mortgage lender in the country at the time. He was the top originator in a multi-state region with that company during the financial crisis of 2008 and 2009, and spent time after that as Business Development Manager opening offices throughout the South and Southeast regions of the US. Since 2013, he has built offices throughout the Central Region and worked with some of the top mortgage banking talent in the business. In May 2019 Phil found a home at Mason-McDuffie Mortgage where they are working to help their team thrive in a modern mortgage industry that many are struggling to find their place in. Throughout his life, Phil has been fortunate to be surrounded by people who taught him the importance of education, both in and out of the classroom. He was taught to always seek out information that will help get him where he wants to go. Having a coach or mentor is allowing someone to take their own experience and convey it to you as wisdom. Much of what Phil has been able to accomplish in his professional life is a direct result of that. How to Connect with Phil Treadwell: Website: https://philtreadwell.com/ https://www.masonmac.com/ Podcast: http://mortgagemarketingexpert.libsyn.com/ LinkedIn: https://www.linkedin.com/in/philtreadwell/ https://www.linkedin.com/company/mason-mcduffie-mortgage/ https://www.linkedin.com/company/mortgagemarketingexpert/ Facebook: https://www.facebook.com/PhilTreadwell/ https://www.facebook.com/masonmcduffiemortgage https://www.facebook.com/mortgagemarketingexpert/ Twitter: @philtreadwell @MasonMcDuffie @mortgage_mme

In this episode, I get to sit down with Phil Treadwell, the Vice President of Development and Regional Manager of Mason-McDuffie Mortgage, based out of Texas. Phil is the host of the Mortgage Marketing Expert Podcast, co-Founder of Industry Syndicate Media Networks, and has a wealth of experience in the area of using social media for lead generation. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Mortgage Lending Mastery Community today: jenduplessis.com Become a MLM Gold Member! MLM Membership

In this episode, I get to sit down with Phil Treadwell, the Vice President of Development and Regional Manager of Mason-McDuffie Mortgage, based out of Texas. Phil is the host of the Mortgage Marketing Expert Podcast, co-Founder of Industry Syndicate Media Networks, and has a wealth of experience in the area of using social media […]

If you're a real estate agent or Mortgage Loan Officer who feels handcuffed or suffocated by your company leaders, or you simply feel that they don't support you in your efforts to grow your brand, this show is for you. We'll give some context and a solution for you to help you get past this hurdle towards progress and growth.Pay attention, real estate and mortgage execs! We're talking directly to YOU. Are you handcuffing your agents and loan officers and preventing them from growing their own brand?Phil Treadwell, host of the Mortgage Marketing Expert Podcast joins us to have an honest discussion about how some mortgage companies and real estate brokerages are stifling their own people, preventing them from having any chance at succeeding!Phil Treadwell is the VP of Development & Regional Manager at Mason-McDuffie Mortgage, and is based in Dallas, TX. He's also a co-founder of the Industry Syndicate real estate media network. This week, Phil Treadwell joins host Dustin Brohm on Industry Connected to talk about:What to do if your broker, team leader, or boss is preventing you from building your own brandWhy some mortgage and real estate companies still operate as they did 10 years agoShould social media be avoided because of compliance concerns?The Quick Marketing Tip of the Week You can also catch up on past episodes of Industry Connected on iTunes, Spotify, Google Podcasts, Alexa, or wherever you listen to podcasts

When’s the best time to discover that your spouse has 3 ex-husbands...and they’re all dead? Why, at the closing table, of course! Phil Treadwell, a regional manager and VP of development for Mason-McDuffie Mortgage, podcaster, and co-founder of the Industry Syndicate, didn’t see the black widow until her husband did, and even then, the property still closed. Listen in to find out what happened – and learn some useful parenting tips that’ll help you raise kids that aren’t assholes.  Please subscribe to this podcast in iTunes or in the Podcasts App on your phone. Never miss a beat from Leigh by visiting leighbrown.com. Time Stamped Show Notes: 00:50 – Introducing Phil, the VP of Development and Regional Manager for Mason-McDuffie Mortgage Corporation who has been in the industry for 15 years 01:36 – He’s the host of the Mortgage Marketing Expert podcast and co-founder of the Industry Syndicate 01:55 – He’s been all over the industry for the past 15 years 03:00 – Phil’s CSIRE story 03:15 – It’s funny how people get into the mortgage industry; Phil’s funniest story was during a closing 03:50 – He was working with a middle-aged couple with no kids and everything was going well 04:17 – They sit at the closing table and there’s an AKA form (Also Known As) that indicates if a person has ever used any other name 05:08 – The woman has 5 different last names on her AKA form; the husband looked over and asked what they were 05:25 – One was her maiden name, one was her husband’s last name, and the other three were from her three ex-husbands 05:30 – The husband said, “What other marriages?” and, “Where are they?” 05:46 – She said that they had all died and he asked how; at that point the closer suggested they leave and let them talk it through 06:30 – The guy came out and said they were ready for closing and nothing else was mentioned about the ex-husbands 07:55 – Funny ways people end up in the lending industry 07:50 – His favorite story is of a teller of a bank who got robbed at gunpoint twice; he tried to quit and was put in the mortgage department instead 09:10 – How parents can get their kids ready for their first purchase 09:18 – Teach the value of hard work and a good work ethic 10:22 – Raise kids that aren’t entitled and want to achieve goals; prepare them for the world 12:20 – On budgeting after you buy a home 12:34 – Many people ask about how to position themselves to buy a home and don’t consider the budgeting required to maintain a home once you own it 13:34 – Have pride and satisfaction in your purchase and teach your kids to work for what they have 14:40 – How to contact Phil: his website and on all social channels as @philtreadwell  3 Key Points Watch out for black widows! You never know what’s going to happen or where you’ll end up! Don’t raise assholes.

The Housing News podcast is a weekly wrap of HousingWire's top news stories. Each week, HousingWire interviews mortgage and real estate experts who can help make sense of the latest headlines. This week, Mason-McDuffie Mortgage's Vice President of Development and Regional Manager Phil Treadwell explains how mortgage professionals can best navigate a low interest rate environment.

In the world of Sales there are some very fundamental principles that need to be embeded into our day to day routine. The MindShare PodCast aims to remind you of what these are on a regular basis. Using real life examples, first hand experiences, and your stories to give value back to You, our industry, and help make everyone in it better, and more successful. We get so caught up in the bright shiny objects and all the technology available, that we forget the little things we need to be doing consistently. We listen to all these ideas about lead gen, online this, social media that, and yet we don't do the calls, and the real face to face 'social' stuff that we should be. Social Media is called SOCIAL media for a reason. Yes its a great way to build #MindShare, but it needs to be done the right way. People often forget to be Social about it. This game is really about the value you provide, the connection you have, and whether or not people see you as not only an advisor, but that they see you as their trusted advisor. Once you build that, your competition will have a very hard time beating you. The equation really isn't all that complicated, it just comes down to how bad you want it, and if you are willing to put in the work consistently enough to get it. My guest on this episode of The MindShare PodCast has spent over 15 years on the origination side of the mortgage industry and currently serves as the VP of Development & Regional Manager for Mason-McDuffie Mortgage.He is the Founder & Host of the Mortgage Marketing Expert PodCast sharing tips from expert guests to help mortgage professionals grow their business. He Co-Founds our Industry Syndicate which is the industry's first media network of podcasts, flash briefings and social media shows. He is a contributor to HousingWire and holds a seat on their Content Advisory Board.  And he was named the top producer in a multi-state region for the largest mortgage lender in the country in 2009 and has built teams in markets all over the USA.I personally really enjoyed this conversation. 2 guys dealing with the same industry from 2 different parts of North America, yet we are both very inline with our thought process, and our strategy for ongoing implementation, and success.The MindShare PodCast is sponsored by KiTS Keep-in-Touch Systems, and is a Founding Member of the Industry Syndicate Media Network.Please subscribe, rate the show, and share your thoughts by leaving a review. You can also get more #MindShare on Facebook @MindShare101 and Instagram @davidgreenspan101. Check out YouTube #MindShare101, and http://www.mindshare101.com and http://industrysyndicate.com/ If you would like to be a guest on the show, or know someone that should be a guest on the show, please get in touch anytime! 

Today I’m joined by Brian Linchey of Mason-McDuffie Mortgage to talk about a strategy that you can use to get more buyers interested in your home. Let’s say that you have a property that’s listed for $1 million and it’s just not selling. The first thing that you’re probably going to think about doing is reducing the price. However, one strategy that Brian has used before is an interest buydown, which allows the buyer to be able to reduce their mortgage payment and allows the seller to avoid making a price reduction. If you had that same $1 million listing and reduced its price to $960,000, the seller is going to be accepting less money. Instead of losing that $40,000 though, you could pay a couple of points to buy down the buyer’s interest rate. That might only cost a seller $22,000 instead of $40,000.  “You could even use a price reduction and an interest buydown at the same time.” The benefits of this are significant on both sides. It lowers the interest rate by up to ¾ of a point, which can have a significant impact on the buyer’s monthly payment. By lowering that payment, you can also open yourself up to buyers that might not have been looking for your home at first or may not have qualified for it without the buydown. It’s really a win-win situation. Another strategy could be to use both. Maybe you do a slight, $10,000 price reduction and let the market know about it, while also doing a $15,000 interest buydown.  If you’re a buyer or seller and you’d like to look into this strategy more, don’t hesitate to reach out to Brian at (925) 231-4311 or blinchey@masonmac.com. If you have any other questions for me in the meantime, don’t hesitate to give me a call or send me an email. I look forward to hearing from you soon.

Katie Lance is the Founder of Katie Lance Consulting. Katie specializes in working with companies to help develop their social media and content strategy. Her signature group social media program, the #GetSocialSmart Academy has received accolades from industry peers across the globe. Katie has consulted for companies such as RE/MAX International, DocuSign, Realtor.com, Mason McDuffie Mortgage and many others. Katie is also a frequent keynote speaker, a contributor to The Huffington Post and formerly was the Chief Strategist for Inman News.

Juicers, today we are going to take a hard look at the areas of your life and business that have been affected by fear, and how you can find the courage to move forward. I have listened to the thought “this might not work” over and over, I’ve struggled with days were no deals closed, the effort far outweighed the results, and the expenses were more than the income. Some of you are living this life right now, and it’s crushing your spirit and killing your joy. When the last of your courage is spent and you want to toss in the towel, what can you do? Join me for this hard-hitting, honest conversation...I think you will find it helpful. How do we find the courage to keep going when we want to give up? This last week, I have been resting on courage. The word has come up in several conversations and emails. The question that has been on my mind is this: How do we find the courage to keep going when we want to give up? Seth Godin wrote “At some level, "this might not work" is at the heart of all important projects, of everything new and worth doing. And it can paralyze us into inaction, into watering down our art and into failing to ship.” So, how do we find the courage to overcome this? We borrow it. Borrowing Courage If fear is paralyzing you from moving forward, I want to offer a couple of solutions. The first is the idea of borrowing courage. There have been so many moments when I did not think being an agent was going to work out. I was stressed, angry, desperate, you name it...and yet, in a moment of grace, there has always been someone to pull me aside to encourage me and tell me I had what it takes, to let me borrow some of their courage until I could find my own. I eventually did, and now it is available if you need it. If you are listening to this episode, and you need to borrow courage, please reach out to me! Focus on the vision, not your needs I have talked about the concept this on previous episodes, but I feel this is a great time to mention it again. If you are living according to your needs, you will always be stressed and always scrambling to meet those needs. That is no way to live. I encourage you to live according to a vision. For me, I have to remember, especially on “bad realtor days,” that my clients or deals are not my sources of provision. My faith reminds me to look to God, the true source of my provision. I never want to forget how I am blessed and taken care of, and that is, in part, the vision I live my life by. Do you have the courage to ask for help? Simon Sinek says “To overcome our challenges, all that is required is the courage to ask for help.” I know that for many agents, this is the hardest thing to do. We are expected to know everything, especially if you have been an agent for more than a few years. This last year, I have made a habit of asking questions, and it has been an empowering experience! I have been a real estate agent for seventeen years, and there are still situations that arise that I am not sure how to handle. The idea of “fake it till you make it” is terrible advice...all it really takes is the courage to ask for help. Outline of this great episode [0:45] Thank you for all the feedback on the last few episodes! [2:15] I want to talk to you! Reach out, we can schedule a conversation [3:30] Resting on courage [4:00] Fear prevents us from moving forward [4:30] Seth Godin: “At some level, this “might not work...” [6:15] The tipping point [10:15] Focus on vision and worry less about your needs [11:15] The entitlement trap [13:15] Asking for help is one of the hardest things realtors struggle with [15:15] “Fake it till you make it” is horrible advice [16:15] Commanding fear to leave is a great way to build courage [16:45] Roundbox is morphing into boot camps Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com- check them out for all your title needs. www.EasyAgentPro.com/OJ- get $100 off by using this link (both my site and my company’s website are EAP sites… check them out below) Resources and Links mentioned in this episode Seth Godin Quote Simon Sinek Quote To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching website here And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

After an amazing response to the last two episodes where I talked about overcoming fear, It’s time to dive deep and learn exactly how you can overcome the fear of success. For me, this process means renewing my mind and surrounding myself with people who, in faith, command fear to leave and claim the abundance that is made available to us! On this episode, I share some of my own story and what I do when fear tries to take over. I hope you find this one encouraging and empowering! Fear is the reason you are not breaking through Right now, many of you are struggling. You wrestle and grind and hustle and plan, but cannot seem to break through into something new, something abundant. Frustration sets in, doubt is the most familiar voice you know, anxiety your most loyal companion. Fear has taken hold of your heart an won’t let go. If you have the energy, maybe you fight back...if not, you coexist with this fear, and hope and pray to see more abundance and blessing in your life... If I could sit inside your head for a day When I was a young agent, there wasn’t much that scared me. When the recession hit in 2008, I experienced fear. Was the national as a whole in a panic, sure. But the real issue was taking place in my own head and heart. If i could sit inside your head for a day, I think I would see many of the same lies and thoughts that I had in that season. Fear is a liar, and too often, those lies are tailored to fit you perfectly. What can we do? How can we overcome fear and claim the abundant life that has been given to us? How do we live in blessing and abundance? It starts with renewing our minds. Renewing your mind In the Bible, there are 365 verses that tell us to not be afraid (If you want the list, let me know, I will send it to you). When fear starts to control our emotions, we must learn to command that fear to leave, through the authority given to us in Jesus Christ. When you look in a mirror, you can trust that the mirror is showing an accurate reflection of what you look like, right? With the same confidence and faith, you can trust that God’s peace is available to you, that he is working on your behalf. Renewing your mind means meditating on truth. Surround yourself with people who practice this. For me, there are a couple of practical things I do to renew my mind. The first thing, I listen to the teaching from a Christian minister from Colorado by the name of Andrew Wommack. He has several platforms that he teaches from, including a podcast and TV spots. His website is an amazing resource for faith-building, fear-crushing encouragement, and biblical teaching. The second thing I do is listen to Christian music. This helps me keep my mind focused on the right things, and launches me into an abundance mindset. “No Longer Slaves” by Bethel Music is a powerful anthem of truth, and one of my favorites. “Fear is a liar” by Zach Williams is another great song to help you renew your mind. The Neil Mathweg coaching program I am very excited to announce that my new coaching program is now accepting new students! I am offering a small group format (2-33 agents, $299 a month/pp), as we as 1-1 coaching ($595/month). I am also getting ready to launch a new Bootcamp-style training that will consist of live training, followed by Q&A sessions. This program will help you get a clear plan in place, then stick to that plan. I will be announcing more details in future episodes, but if you have immediate questions about the program, it’s purpose, format or cost, just send me a message! Outline of this great episode [1:15] Fear is the reason you are not breaking through [5:30] 365 reasons to not fear [7:00] Commanding fear to leave [10:15] If I could sit inside your head for a day [11:00] Renewing your mind [14:15] I would love to talk to you about overcoming fear [15:00] The Neil Mathweg Coaching Program Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com- check them out for all your title needs. www.EasyAgentPro.com/OJ- get $100 off by using this link (both my site and my company’s website are EAP sites… check them out below) Resources and Links mentioned in this episode Andrew Wommack Ministries No Longer SlavesSONG Fear Is a LiarSONG To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching website here And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter  

Juicers, It is time to crush fear. It’s time to pursue the success you talk about, but are afraid to actually achieve. It’s time to recognize your enemy, call him out, then move past all of the doubt and start living the full life you were designed for. You can no longer afford to put your dreams and goals on hold. The world needs your creativity, leadership, business ideas and influence now more than ever. Fear is the only thing holding you back... The fear of success Many of you agents are saying “we want to crush it” or “I’m ready to take my business to the next level,” but in reality, you are afraid of what would happen if you actually reached that level of success. Maybe you worked a deal, but it took all of your attention and time, and you are afraid if you have more deals, you won’t be able to handle it all. You might be thinking “even if I got that deal, I wouldn’t know what to say…” You see, fear has an excuse for everything. It will tell you that you are not smart enough, organized enough, skilled enough, influential enough, or worthy of the success you are pursuing. This stops today. Today, we collectively declare that the enemy has no power over our success, that fear is a liar! Get Angry! You have an enemy that does not want you to succeed! That enemy only has power as long as you let fear run your life. That enemy wants to steal, kill and destroy everything that you are working on, and he uses fear to do it! To overcome that, it requires to get angry at the enemy (not at each other, mind you), call him out and strip him of his power! If that sounds like I’m preaching, good! You know best where fear has been given free reign in your life or business. Maybe it’s hiring a coach, or hitting a sales goal. As you eliminate fear, your confidence grows, and your way of thinking starts to shift. I delayed a dream for nine months because I was afraid When I started the I Love Madison show, I had a goal of connecting trailing spouses, business leaders and members of the community. For nine months, I planned an I Love Madison meetup to help accomplish that goal. Did it actually take nine months to plan? No. It took 15 minutes, and one Instagram message, but I was afraid it wouldn't be perfect. After stressing over all the details, I finally hosted the event, and it was awesome! All of the people who attended said the format (no agenda) was exactly what they needed. I met some local influencers and connectors, a team member of mine was blessed with some new business for his media company, and 25 or so members of the Madison community connected. Imagine the blessings that would have been missed if I was still operating in fear. When you eliminate fear, often those around you are blessed as a result. If you don’t eliminate fear, you might be indirectly causing those closest to you to suffer. Coaching Bootcamp Fear is a liar. Got it? Let’s switch gears for a moment… I have been building a program designed for real estate agents who want to learn and launch. Unlike the roundbox coaching program that I have been using, this new coaching program will be a 6-week boot camp-style program designed to teach you, encourage and launch you! I will be launching this program in September and will be providing more information in the coming weeks. The format will be live online classes, with one hour of instruction, followed by one hour of Q&A. I will also be offering 1-1 coaching and group coaching sessions. Stay tuned, I will provide you with more details soon! Outline of this great episode [1:15] Fear is a liar! [2:45] The amazing OJ Sponsors [3:15] The fear of success [5:15] Fear has an excuse for everything [7:45] Get mad at the enemy! [9:00] The I Love Madison Meetup took me 9 months to launch because I was afraid. [13:00] Are you putting your dreams on hold because of fear? [18:45] The Neil Mathweg Coaching Program Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com- check them out for all your title needs. www.EasyAgentPro.com/OJ- get $100 off by using this link (both my site and my company’s website are EAP sites… check them out below) Resources and Links mentioned in this episode To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching websitehere And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

It is a little bit crazy when I think about the fact that I have been recording for the OJ podcast for nearly three years! Episode 156 will officially be the three-year mark, but I wanted to use this episode (150) to share a few of the life lessons that I have learned recently! I have been learning some amazing things about mindset, so I hope you will find these things as inspirational and life-changing as I have! Thanks for listening, you can expect more ear-guzzling awesomeness in the future! 64 Gifts Recently, my wife and I attended the Escape Adulthood Summit, hosted by Jason Kotecki from Escape Adulthood. Jason’s mission is to annihilate Adultitis and help people create better lives and businesses. During the summit, Jason brought up the idea of the Crayola box crayon box that had 64 different colors (yes, the one with the crayon sharpener!). If you had that box as a kid, you were considered super cool! Instead of crayons, Jason asked each person in attendance to write down 64 gifts or talents that we had. The skills could be simple, usually small talents we take for granted. After writing down a list of 64 of my talents or skills, I have to say I felt pretty good! This was a powerful reminder to me, and I think it could be for you as well! I wanna know, what 64 things are you good at? You can’t fill a moving cup! You have heard the phrase “I need to fill my cup.” Many of you realize that you are all poured out, and you need to recharge, but you don’t slow down long enough to let that happen. If you need to fill your cup, make sure you are finding the time to rest. After all, you can’t fill a moving cup! I’m telling for a friend I think people need to share more inspiring stories of kindness, but the problem is, it’s hard to do something kind for another person, then tell the story. It feels like bragging, right? Sure. That doesn’t change the fact that we need to spread more kindness. You know the phrase “I’m asking for a friend,” usually brought up when something is embarrassing? What if we started “telling for a friend” when someone does something kind? Make somebody’s day by being kind to them, or inspire new acts of kindness by “telling for a friend.” Your 99-year old self wrote you a letter Have you ever written yourself a letter? I recently participated in an exercise where I wrote to myself from the perspective of my 99-year old self! What would that guy say? What would he regret not doing? For me, the 99-year old talked about consistency with my current projects and encouraged me to stay the course. He’s a wise guy! I am learning to heed his advice! If you want the same experience, write me a letter (to yourself), and mail it to me, and after six months, I will print it out and send it to you! Fear is a liar Here is a simple truth: Fear is a liar. I used to struggle with anxiety and fear. It riddled my life to the point where I was taking medication to try and fix it, to no avail. I did not see a change in my anxiety until a friend taught me to take authority of that fear, and command it to leave! Fear comes from the enemy, but I have the authority, as do you, to rise above that fear and realize it is just a clever lie. What fears are riddling your life and stealing your joy? You don’t have to settle...I didn’t, and my life is absolutely better as a result! If you want to hear more of my story, I would love to share, and inspire you on towards a life without fear! Outline of this great episode [0:45] It’s almost the 3 year mark for the OJ, and I want to talk to you about what I have been learning! [1:45] 64 Gifts [6:30] You cannot fill a moving cup [7:15] I’m telling for a friend [11:00] Write a letter from your 99 year old self [15:15] Fear is a liar Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com- check them out for all your title needs. www.EasyAgentPro.com/OJ- get $100 off by using this link (both my site and my company’s website are EAP sites… check them out below) Resources and Links mentioned in this episode To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching website here And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

The juice bar is open, which means it’s time for all of your real estate questions! Today I want to address how you stay in the flow with your buyers and sellers, how you can reverse engineer information to help you better serve your customers, and how to avoid the shiny object syndrome, as it relates to open houses! If you find the juice bar helpful, there are several previous episodes you can go back to and ear-guzzle! How do you stay in the flow with people if you are no good on the phone? As a real estate agent, your goal is not to be in the flow with people, but in the flow with buyers and sellers. The best way to do this is to get really good at finding their search criteria. If you are in an open house talking to buyers, ask them about THAT property, what they like, what they don’t like, what they think of the neighborhood, etc. This will give you an idea of what they are actually looking for. You can then take this information and find their perfect property, then call them to say you have information that they may be interested in. That’s how you stay in the “flow.” You can also use this technique to reverse engineer a sale, by finding sellers who have a property that may fit a buyer. Simply put, the “flow” is just a matchmaking game. The last couple of weeks, the open houses have been really slow, do you have other ideas? Open houses have been around as long as the realtor, and I don’t think they are going anywhere. What may be happening here is you have fallen prey to the shiny object syndrome, just because things have been slow. If you only have a few people show up to your open house, take advantage of the fact that you can go deep with each of them (a luxury you don’t have when there are 20-30 people present), and get to know their needs better. There may be a dip, but don’t get caught up in the flow pattern. If you have been at the real estate game for a while, you may have enough bandwidth to knock on doors before and after, with both information about how fast the house sold, and any leftover buyers you may have. What does “know your market” look like? “Knowing your market” really just means knowing the flow of the buyers and sellers. There are ways you can get a read on the market, or “the beat,” including asking senior agents in your company how busy they are and asking lending agents how many applications they have received. This will give you an idea where the market is at, and what you need to do to prepare. In the end, it’s all about knowing where to find what the buyers are looking for. If you can do that consistently, you will be successful! Neil Mathweg Coaching coming soon! If you are looking for real estate coaching, I am looking for students! In the very near future, I will be launching Neil Mathweg Coaching (I still have Roundbox) a 6-week, boot camp style coaching program for agents. Stay tuned, you guys will hear about it first! Outline of this great episode [1:10] How do you stay in the flow with people if you are no good on the phone?  [6:00] The last couple of weeks, the open houses have been really slow, do you have other ideas?  [11:45] What does "know your market" look like? [16:00] Neil Mathweg Coaching coming soon!  Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com- check them out for all your title needs. www.EasyAgentPro.com/OJ- get $100 off by using this link (both my site and my company’s website are EAP sites… check them out below) Resources and Links mentioned in this episode To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching website here And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

I have spent several episodes talking about the power of video content, how to produce the best real estate videos, and what platforms to share those videos on. Are they social videos? Are they searchable? Do they engage your audience and empower them with new information? These are all questions you have heard me ask. Today, I will encourage you to NOT cross-promote your content on every channel, and walk you through exactly what kinds of content you should be creating for Facebook, YouTube, and LinkedIn! Don’t cross-promote your content If you are posting the same real estate video to all of your channels (Facebook, Youtube, LinkedIn, other), you are taking a lazy approach to your content, and actually hurting your brand. There are rules you have to follow for each platform, or your content (and your brand) will sink into oblivion, never to surface again. Instead of cross-promoting your content, tailor it to fit each platform. If you are not sure how to produce the best real estate videos for each channel, stay tuned, I cover that next! The best real estate videos for YouTube You have heard me say it before, YouTube is a search engine. That means that people are looking for specific, helpful content. Here are a few examples of the kinds of videos and titles you can produce for YouTube: Neighborhood videos in a Vlog style (walk around, engage people and give information that relates to that area). As far as titles are concerned, here are a few examples i have used: “Why don’t I sell my house for sale by owner,” “10 reasons to move to madison (your city),” “housing market update,” “best tips for estate sale,” “what is a short sale,” “how to avoid foreclosure,” “what to expect at an inspection,” “moving tips,” “should I stage my home,”and “tips for picking the best offer in multiple-offer situations.” Work on your titles and descriptions, and remember...don’t post these videos to Facebook, just YouTube. Create Facebook videos that actually engage your audience Facebook thrives on social content, so that is what you should be producing to create engagement. The Vlog format works well on this platform (similar to YouTube, but not a carbon copy). One great way to produce videos is to use Facebook Live when you are at events or hosting an open house. The critical element of every facebook video must have is a reason for your audience to engage. For example, when we were searching for the best burger in Madison for the I Love Madison Show, we live streamed and asked people to like and comment with their favorite burger places around the city. The engagement on those videos was very high! One great way to list a property is to shoot some drone footage, then link that video and a few high-quality videos back to the listing page on your website! Your LinkedIn videos should focus on one thing: building relationships The LinkedIn platform is all about creating relationships (notice the lack of cute cat videos...that’s intentional). When you are creating videos for LinkedIn, keep that in mind. There is no need to produce a video that only highlights your skill as a realtor...no one cares. Use something you have learned to educate and empower. You can sprinkle in short success moments as an agent in creative ways, ie. “I just had a client that bought in this area and this is why” or “this event is in this area and my clients are loving it.” Don’t worry about always bringing it back to real estate. Market yourself as a business person who has learned things, and offer no-strings-attached content. Outline of this great episode [0:30] Today, I talk about the best real estate videos and where to post them! [1:45] Create social, searchable, and empowering content [3:30] Master the art of the unselfish selfie! [4:00] Should you cross-promote on all of your channels? [11:00] Producing the best real estate videos for Youtube [14:00] Social videos demand a social platform, like Facebook [24:30] Use LinkedIn videos to create relationships Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com- check them out for all your title needs. www.EasyAgentPro.com/OJ- get $100 off by using this link (both my site and my company’s website are EAP sites… check them out below) Resources and Links mentioned in this episode Epidemic Sound Final Cut Pro To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching websitehere And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

Quentin Allums aka “Q” joins me today to share 10 tips you can use to start creating content on LinkedIn! Q is the CEO of ie.eg, a storytelling company, and the founder of the Misfits community. He is also the reason I am so excited about LinkedIn, and the possibility it holds for content creators and influencers! Listen to this episode, it could be the launch pad you need to start influencing on LinkedIn! Q established his brand around storytelling After a failed startup, Q decided to post a video on LinkedIn every day. For the next 500 days, Q talked about his life, his failed startup and a collection of stories. At first, no one seemed to be watching. Then one of his videos hit 30,000 views, and he realized that people were paying attention. Now he has amassed more than 3 million views on the platform and travels the world as a speaker and influencer, and his company helps other entrepreneurs and companies create effective content on LinkedIn. Now is the time to create content Q’s advice to agents or other people who want to get started on LinkedIn is this: Now is the time to create content! There are more than 10 million users on LinkedIn (and growing), but less than 1% of them are creating content. He compares it to Facebook in 2011-2012, or YouTube in 2006. For real estate agents specifically, he recommends talking about broad subjects, as they will appeal to a greater audience. If you need some ideas on how to do this, check out his profile! #JustQ It can be hard to see when people share your content on LinkedIn, so Q recommends creating a unique hashtag for your brand. This will help you track where your content goes, who is sharing it, etc. For him, he wanted people to see his content, but also realize that he’s just a normal guy producing content. #JustQ on LinkedIn will display a whole library of his posts, reposts, and videos. It also helps tell his story...THAT is a great content strategy! Q shares 10 LinkedIn tips to get you started #1: Just start - If only 1% of all LinkedIn users are producing content, it means your material will be seen more. #2: Use a great profile photo - Make sure people can see your face. This is your first impression, make it count! #3: Use a great cover photo - If you live in Milwaukee and are trying to do business there, your cover photo should somehow relate to that place or subject. #4: Use Video - video plays on all the senses, and it’s the best way for people to get to know you in the least amount of time. #5: Put your ear to the ground - see what’s working, watch what other people are producing, and always look for ways to improve #6: Message people - the core of LinkedIn is relationship building. #7: Create a hashtag - #JustQ is the perfect example. It’s trackable and it tells part of his story. #8: Go to events - At some point, the relationships you are building must go beyond the screen. Get out and connect with people, start a LinkedIn local, etc. #9: Put Calls to Action (CTAs) in your profile - Once people have connected with you, tell them why that connection is so important to you, or what you want them to do. #10: Optimize your profile - Make sure that your descriptions, bio, and content clearly reflect who you are and what you are trying to do. Outline of this great episode [1:45] Neil Introduces Q [4:30] Q Established his brand around storytelling [7:15] #JustQ [8:45] What would you say to someone who is brand new to LinkedIn? [10:30] The power of LinkedIn [12:15] #1. Just start [12:45] #2. Use a great profile photo [12:50] #3. Use a great cover photo [13:15] 4. Use Video [13:45] 5. Put your ear to the ground [14:00] 6. Message people [14:15] 7. Create a hashtag [14:20] 8. Go to events [14:30] 9. Use Calls to Action [15:00] 10. Optimize your profile [17:00] LinkedIn is a discovery platform [19:00] Put your head down for 30-60 days and see what happens. Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com- check them out for all your title needs. www.EasyAgentPro.com/OJ- get $100 off by using this link (both my site and my company’s website are EAP sites… check them out below) Resources and Links mentioned in this episode Quentin Allums LinkedIn Gary Vaynerchuck To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching websitehere And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

Hey Juicers, let’s dive into the Instagram TV App! The IGTV app, which will work as a button inside Instagram and as a standalone app, will be displayed full-screen and vertically and won’t be limited by Instagram’s current one-minute length. The app, which is meant to model a traditional TV, will start streaming videos uploaded by one’s followers as soon as it is opened by the user. On this onion juice episode, I will share a few ideas you can use to start producing content on IGTV! So what is IGTV? Normal Instagram videos are limited to 1 minute of content, but with the IGTV feature, videos now can be up to an hour long! This is a good and bad thing...most people will not sit and watch you for an hour, but it does give you the freedom to do a full walk-through or document an event, which is super cool! Go Vertical! IGTV will only allow you to post in vertical format, so don’t plan on flipping your phone horizontal to get a wide shot...Instagram will crop the edges! This will take some getting used to, especially if you are already posting on YouTube. If you are editing your videos in a secondary program, such as Final Cut Pro, you will have to reformat how the video gets exported to make sure it maintains the vertical layout! Just look at it this way, you have a chance to practice a new skill and learn something new! Entertain and engage Remember, people are not jumping on Insta to search for how-tos, or “10 tips,” so remember to keep your content entertaining and engaging. This is still a social channel, so creative, succinct content will yield the best results! Go behind-the-scenes The length of the videos will throw some people off, as they will try to include a lot more content. Just remember, respect the platform! Here are a few ideas that may work really well on the new IGTV format! Neighborhood documentaries (plan these ahead of time) may be one great option, as you have enough time to capture detail and point out interesting things. The same concept applies to event documentaries, like open houses. Try going behind-the-scenes...if you are producing an event (like a podcast), set up your phone and record the production side of things...it’s a great way to engage your followers! Outline of this great episode [0:45] Today we will talk about IGTV! [3:45] Searchable channels allow for a larger platform, which Instagram may never do. [4:30] This is still social content [5:00] Vertical format only! [8:00] Ideas you can use to start producing content on Instagram TV [12:15] This may not be for everyone - beware the shiny object! Our sponsors: Mason McDuffie Mortgage www.KnightBarry.com- check them out for all your title needs. www.EasyAgentPro.com/OJ- get $100 off by using this link (both my site and my company’s website are EAP sites… check them out below) Resources and Links mentioned in this episode To get my free pdf business plan, text “roundbox” to 44222 To get my 11-question listing presentation tips, text “listing” to 44222 To contact me about coaching, check out Roundbox Coaching Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents And… my personal website - NeilMathweg.com Connect with me! You can find my personal real estate coaching website here And connect with me on ANY of the following social channels. I LOVE social! Snapchat Instagram Facebook Twitter And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

Episode 113 - Join Jason Frazier - CIO, Mason McDuffie Mortgage Corporation (also known as the @RealEstateCIO) as he shares his unique journey to the world of real estate. An early pivot took Jason from an interest in law enforcement to the world of information technology and on to the mortgage world. Check out Jason's early adoption of social and other marketing strategies (like The SnapPack!) and how they have developed relationships and business.