Attached to Hygiene

After successfully airing and sharing 57 episodes of ‘Attached to Hygiene', the podcast will be taking a production break. When the show that is designed to enable you to grow your knowledge and influence in absorbent hygiene returns, expect fresh content and valuable insights from experts at Bostik, throughout the industry, and a new host.On behalf of Bostik and the entire podcast team, we thank you, our listeners, for your dedication to the show and we look forward to returning in the future. We would like to also take this opportunity to thank Jack for his energy, vision, and enlightening interviews that have brought Bostik's ‘Attached to Hygiene' podcast to life. Please use this pause as an opportunity to get caught up on any episodes you missed or relisten to your favourites. Outline [00:01] Announcement[00:19] Jack's personal farewellConnect with Attached to Hygiene Podcast Team• Follow Disposable Hygiene Adhesives on LinkedIn.• Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com or take our listener survey.• Sign up for the Attached to Hygiene newsletter to be informed when the podcast returns. Additional Resources available:• Listen to past episodes• Access Bostik Academy: Absorbent Hygiene**Please note that access to Bostik Academy is only available to Bostik Customers and Partners.Music by Jonathan BoyleProduced and edited with help from Paul Andrews, Liz Brunner, Michele Tonkovitz, Emory Churness, Nikki Ackerman, and Green Onion Creative. Post-production for Attached to Hygiene is done by PodcastBoutique.com.Legal disclaimer.

Over the last few years, consumers have become increasingly interested in the safety of products. But they are not alone in their concern. Our industry strives to provide products that can be used with confidence. Governmental bodies create laws and directives to help ensure shoppers are protected from bad actors. To get insights into the current climate around standards and directives, Host Jack Hughes speaks with Luminita Barbu, Regulatory Affairs Director at EDANA. Together they explore the European Union's rules and the industry's actions to protect the health of product users. Though much of the conversation focuses on the EU, it offers insight into what may soon come to other regions of the globe. The EU's General Product Safety Directive (GPSD)As Luminita explains, the GPSD applies to product categories that do not have specific directives associated with them. Through the GPSD, all products are regulated in regards to product safety and consumer health. However, quality standards may not always be clear as to how they are best applied to any given industry. This leaves a critical need that, in some cases, is filled by organisations within the industry itself.The synergy of regulations and voluntary guidelinesTrade associations bring together industry players seeking to comply in the best way possible and promote safety. They can be more agile, helping manufacturers, suppliers, and others to establish and implement changes. This results in improved flexibility for adapting to innovations and evolving information. The EDANA Stewardship ProgramLuminita describes EDANA as serving the absorbent hygiene industry in several ways. It can:Assist with providing valuable information to those crafting regulations Help to define and promote best practices on consumer safety, substances of interest, sustainability, and fair tradeCreate standards for raw materials, testing protocols, and supplier conductMake recommendations regarding communications with consumers in a way that is honest, productive, and accessibleOutline of the Episode[04:28] Regulations affecting the absorbent hygiene industry[08:00] Absorbent hygiene articles have a long history of safety[12:33] The General Product Safety Directive[14:36] Building trust with the consumer[17:00] Safety is achieved with a synergy of mandatory regulation and voluntary standards[19:20] Ensuring safety is the role of the entire supply chain[24:30] The advantages of voluntary guidelines, and what makes them an effective tool[27:09] What absorbent hygiene can learn from other industriesResourcesYou can find Luminita Barbu on LinkedIn or leave them a message through our email at hygiene@bostik.com. For more information on EDANA, visit edana.org.Get Connected with Attached to HygieneTake our Listener Survey.Sign up for our email newsletter! Click to sign up and every two weeks receive:Overview and highlights of our most recent episodeAdditional information about industry topics like sustainability, absorbent core, period care, and othersBostik exclusive content including whitepapers, glossaries, 1-pagers, and other helpful learning materials Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. You can email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.Post production for Attached to Hygiene is done by PodcastBoutique.com.Legal Disclaimer

Daily management of incontinence can be complicated. Many sufferers rely on absorbent hygiene products to cope with their condition. Although their experiences vary widely, some needs (leak protection, discretion, and affordability, etc.) are fairly common. How well these are met can make or break the product users' trust in a brand forever.So how can producers better serve consumers? One simple approach is to talk to product users. In this episode of ‘Attached to Hygiene', host Jack Hughes revisits an earlier discussion featuring guest moderator Alan Cottenden who spoke with a user panel from Europe. As Emeritus Professor of Incontinence Technology at University College London, Alan has extensive expertise with incontinence products and user experience. Panellists Tonneke, Chris, and Rebecca relate how current market products help them live more active lives. They also explore what innovations they hope to see in the future from the market.Managing incontinence with absorbent hygiene productsIncontinence affects an individual's daily life on many levels and to differing degrees. For some, it is just a small ‘oops' during a sneeze or other physical activity. For others, it can be a sudden and complete release of the bladder or bowels. To live as normally as possible, users rely on a product's effectiveness for absorption, odour control, and more. Methods for coping are many, from choosing particular clothes (and bringing spares), to planning their agendas around bathroom breaks. The absorbent hygiene products they use are a key aspect of their planning. Some shift between as many as 5 or 6 different articles depending on planned activities. And, whilst users appreciate recent product improvements, each has a wish list that would make living with incontinence just a bit easier.Outline of the Episode[04:49] Understanding user experience helps you address their concerns[06:03] Introduction of panellists and their conditions[12:57] Incontinence of any type can limit options or make living a full life difficult[16:38] Secrecy, discretion, and the reactions of others to incontinence[22:51] The panellists' experiences … Do current products meet their needs?[29:14] Skin health and managing issues caused by incontinence[33:05] Changes that would improve user experience with incontinence products[39:00] Why consumers may mix and match various product types [43:42] Users want more sustainable products, but they can't sacrifice performance or afford expensive solutions[49:51] The impact of a product's appearance on discretion and attitude ResourcesYou can find Alan on LinkedIn. You may wish to leave him a message through our email at hygiene@bostik.com. If you'd like to donate to any of the preferred charities of our panellists, you can do so via the links below.Bladder Health UKBekkenbodem4allThe Simon Foundation for ContinenceProgress Educational TrustFor additional information, download our 1-page PDFs, ‘Fit is Key to Comfort and Performance in Adult Incontinence' and ‘Core Performance in Adult Incontinence'. Or, request a copy of our complete ‘Adult Incontinence' whitepaper'.Get Connected with Attached to HygieneTake our Listener Survey.Sign up for our email newsletter! Click to sign up and every two weeks receive:Overview and highlights of our most recent episodeAdditional information about industry topics like sustainability, absorbent core, period care, and othersBostik exclusive content including whitepapers, glossaries, 1-pagers, and other helpful learning materials Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. You can email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.Post production for Attached to Hygiene is done by PodcastBoutique.com.Legal Disclaimer

This episode is sponsored by Cotton Incorporated and their free B2B Resource CottonWorks.com.Learn more about their free sourcing directories at CottonWorks.com/Nonwovens-Sourcing. Host Jack Hughes continues his conversation with Euromonitor's Ali Angus, Head of Innovation Practice, and Liying Qian, Head of Tissue and Disposable Hygiene. In recent episodes, they reviewed the market research firm's Top 10 Global Consumer Trends of 2023 and began to explore those with the clearest impact on the absorbent hygiene industry. This episode looks at the final three trends with the biggest impact on hygiene. ‘She Rises': Women bring their needs and expectations into the open To combat years of stigma, the topic of menstruation and related issues are being discussed honestly. Companies are seeking better ways to speak about and meet the consumer's needs. Another example: the ‘fem tech' industry is partnering with absorbent hygiene manufacturers to incorporate technology that can perform health screenings and other functions into menstrual products that shoppers use regularly.‘Authentic Automation': Pairing smart machines with human needsAs the ability of computers to do more for us increases, so does their ability to drive a more personalised experience. The lack of universally-accepted terminology to describe flows, volumes, or even product capacity for menstruation and incontinence can make shopping difficult. Smart tools and quizzes can help consumers clarify their needs and narrow down product options. When these bots alone aren't enough, manufacturers and retailers may also have consultants standing by to help. ‘Young and Disrupted': Pushing companies into a new way of interactingGen Z, a highly vocal yet diverse generation, wants genuine connections to brands. They challenge manufacturers on both performance and social issues. Companies may find themselves in new and uncomfortable conversations in the most public of venues. (One example: menstruation for transgender users.) Moreover, these shoppers want sincere responses, and they expect to see them put into action. Outline of the EpisodeShe Rises[03:10] The intersection of ‘fem tech' and absorbent hygiene articles[05:10] Improving user experience with smart wearables Authentic Automation[08:03] Using automation to help customise the shopping experience [10:15] Tools helping to shorten the consumer shopping journey Young and Disrupted[17:22] Gen Z challenges brands on both performance and social issues[19:50] Brands are pushed to participate in conversations that were uncomfortable not very long agoFinal Recommendations[23:40] Read and truly understand the trends, what drives them, and how they pertain to your absorbent hygiene consumers[25:05] Consider how facets of these trends are manifesting in other industries and consider how they can be adapted to your ownResourcesYou can find Ali Angus and Liying Qian on LinkedIn or leave them a message through our email at hygiene@bostik.com. If you'd like to read Euromonitor's full Top 10 Global Consumer Trends 2023 report, you can visit their website.You can also follow Euromonitor on:LinkedIn Facebook Twitter Instagram Get Connected with Attached to HygieneTake our Listener Survey.Sign up for our email newsletter! Click to sign up and every two weeks receive:Overview and highlights of our most recent episodeAdditional information about industry topics like sustainability, absorbent core, period care, and othersBostik exclusive content including whitepapers, glossaries, 1-pagers, and other helpful learning materials Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. You can email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.Post production for Attached to Hygiene is done by PodcastBoutique.com.Legal Disclaimer

This episode is sponsored by Cotton Incorporated and their free B2B Resource CottonWorks.com.Learn more about their free sourcing directories at CottonWorks.com/Nonwovens-Sourcing. Last episode, host Jack Hughes and his guests reviewed Euromonitor's Top 10 Global Consumer Trends of 2023. This time, Jack is again joined by the market research group's Ali Angus, Head of Innovation Practice, and Liying Qian, Head of Tissue and Disposable Hygiene. Together they take a closer look at how three of those trends impact absorbent hygiene manufacturers. ‘Budgeteers': Seeking the best value for their money Inflation and other economic realities have made consumers price-sensitive. Many opt for less expensive items or items that can be repaired or refurbished. For single-use products like absorbent hygiene articles, they look for products they can use longer without sacrificing performance—or risking their health and wellness. This trend favours added-value purchases at lower costs. Wetness indicators becoming a standard feature is an excellent example. Another is a shift toward reusable products which may be a larger initial investment but save money over time.‘Eco Economic': Saving money also helps save the planetThe trends for lower cost, coupled with repair, reuse, and refurbish, unintentionally support sustainability. Fewer products being made means lower consumption of materials and energy. This trend also benefits the makers of reusable articles. Companies may actively promote their products' economic and environmental benefits. Meanwhile, more consumers are using the same hygiene articles to manage both period care and incontinence needs. Some suppliers are warning against cross-use; others embrace it. ‘Revived Routines': Supporting a return to the new normalAs consumers resume social activities in public places, they want products that help them feel confident. The use of period care and incontinence articles that fit into more active lifestyles is on the rise. Slim profiles improve comfort and discretion. Tampons with spiral or interlaced grooves improve leakage control for mobility and freedom. Brands position themselves as companions of the consumer, there for them throughout the consumer's lives and choices.Outline of the Episode[01:52] Summary of the six trends with the strongest impact on absorbent hygiene Budgeteers[08:35] Products that last longer or absorb more add value[13:08] How ‘Budgeteers' affects institutional products and purchases[20:00] The mixed impact on Direct-to-Consumer brandsEco Economic[26:02] Reusable diapers and other trends[28:25] Cross-utilisation of products[30:29] Educating the consumerRevived Routines[37:12] Companies position themselves to provide support for consumer choices[39:09] Product changes indicative of the trend[41:44] Swimming pants/diapers in ChinaResourcesYou can find Ali Angus and Liying Qian on LinkedIn or leave them a message through our email at hygiene@bostik.com. If you'd like to read Euromonitor's full Top 10 Global Consumer Trends 2023 report, you can visit their website.You can also follow Euromonitor on:LinkedIn Facebook Twitter Instagram Get Connected with Attached to HygieneTake our Listener Survey.Sign up for our email newsletter! Click to sign up and every two weeks receive:Overview and highlights of our most recent episodeAdditional information about industry topics like sustainability, absorbent core, period care, and othersBostik exclusive content including whitepapers, glossaries, 1-pagers, and other helpful learning materials Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. You can email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.Post production for Attached to Hygiene is done by PodcastBoutique.com.Legal Disclaimer

This episode is sponsored by Cotton Incorporated and their free B2B Resource CottonWorks.com.Learn more about their free sourcing directories at CottonWorks.com/Nonwovens-Sourcing. For manufacturers looking to stay abreast of today's top trends, Euromonitor International's annual lists are a valuable resource. Knowing when and how—and why—consumers are spending their money can make a big difference in your company's success. Host Jack Hughes is joined by two Euromonitor experts to discuss their Top 10 Global Consumer Trends of 2023. Alison (Ali) Angus is Euromonitor's Head of Innovation Practice. Liying Qian is Head of Tissue and Disposable Hygiene at the strategic market research provider. This first of three episodes explores the process for identifying the top consumer trends, then reviews the selections for 2023.Outline of the Episode[10:58] The 7-month process of identifying each year's top 10 trends. [10:50] Budgeteers — The cost-of-living crisis has forced consumers to think carefully about how they spend their money. Manufacturers reduce the cost of basic products and emphasise the benefits of higher-end products to make purchases easier.[22:05] Here and Now — The stress of the last few years has left consumers feeling a need to splurge. Retailers target special occasions and offer payment plans that spread out costs to allow immediate consumption.[23:16] Eco Economic — The emphasis on repairing, restoring, and using less are supporting sustainability by default. Retailers and other organisations are making it easier for consumers to save their money–and the planet. [24:24] Authentic Automation — Shoppers want a human element to enhance the technology they use and make their lives easier. Think relatable robots, virtual tools to connect with others, and even chat bots. [25:09] Control the Scroll — Users are looking for more efficient ways to get value out of their screen time through optimisation and consolidation. Solutions include tailored marketing and personalised recommendations.[27:35] Game On — Gaming platforms are a new gathering place for people of all kinds to have fun. Businesses are finding ways to reach them through product placement, playable advertising, and more.[29:01] Revived Routines — Many are looking look to get out and about, and to socialise. They want to return to activities that are both healthy and fulfilling.[30:16] Thrivers — People feel world-weary and burned out. Some have decided they don't need to be ‘the best' and instead just want to enjoy their lives. They embrace products that help them feel better. [31:24] She Rises — The women's rights movement is surging. Female consumers are advocating for equality and equity by breaking barriers, combatting stigma, and demanding products designed with their needs in mind.[31:58] Young and Disrupted — Generation Z are coming of age, creating families, and taking control of their futures. They know what they want, and they expect companies to meet their needs. ResourcesYou can find Ali Angus and Liying Qian on LinkedIn or leave them a message through our email at hygiene@bostik.com. If you'd like to read Euromonitor's full Top 10 Global Consumer Trends 2023 report, you can visit their website.You can also follow Euromonitor on:LinkedIn Facebook Twitter Instagram Get Connected with Attached to HygieneTake our Listener Survey.Sign up for our email newsletter! Click to sign up and every two weeks receive:Overview and highlights of our most recent episodeAdditional information about industry topics like sustainability, absorbent core, period care, and othersBostik exclusive content including whitepapers, glossaries, 1-pagers, and other helpful learning materials Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. You can email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.Post production for Attached to Hygiene is done by PodcastBoutique.com.Legal Disclaimer

As manufacturers and consumers both know, there are many benefits to reusable absorbent hygiene products. But there are also drawbacks. In the second half of this two-part ‘Attached to Hygiene' episode, reusable article inventor Frantisek Riha-Scott speaks on the challenges. The Founder of Confitex delves further into the topic of reusable, single-use, and hybrid products with host Jack Hughes. As Frantisek sees it, fusing the best elements of reusable and disposable products can address both consumer and retailer concerns around reusables. A hybrid article can also assist with a more economically and environmentally sustainable future for the absorbent hygiene market.Overcoming the ‘Triple P Challenges' of absorbent hygiene products Frantisek sees the ‘Triple P Challenges' of pricing, performance, and practicality play into making the hybrid approach workable. This is because each factor has a valuable role in manufacturing a product that is sustainable and cost-effective for both producers and consumers. He offered Confitex as an example.Pricing: Manufacturing with automated production can be done on any continent, and much more swiftly than the previous manual process. This reduces geopolitical risks and those surrounding multiple regulatory structures. The ability to produce more unlocks lower supply chain costs from buying in quantity, as well as increased product sales. Together, they lead to a better cost structure for the company.Performance: Automation also allows for the manufacturing of absorbent products with a thinner profile than before, whilst also achieving increased absorbency and leak protection, and stronger moisture retention. Practicality: The innovative design and market-leading technology of the product provides many practical advantages for consumers because they are easier to launder reducing a major consumer concern. They can be washed at high temperatures and even thermal dried without affecting their performance.Outline of the Episode[1:00] Fusing the best elements of reusable and single-use absorbent products can address both consumer and retailer concerns.[2:00] Setting new standards to measure product performance is crucial for environmental and economical sustainability. [4:55] Without there currently being industry standards for marketing claims, consumers can get confused.[6:41] The need for new protocols to create harmonised standards that are relevant to actual working performance.[12:48] A new anatomically correct lab testing device designed to simulate on-body wear for more accurate results. [16:36] Hybrid solutions can address practicality, the innovative design, and the market.[21:00] Inflation is one of the biggest threats to single-use products.[23:54] How hybrid solutions can potentially create more wealth for the entire industry. ResourcesYou can find Frantisek Riha-Scott on LinkedIn or leave him a message through our email at hygiene@bostik.com. Get Connected with Attached to HygieneTake our Listener Survey.Sign up for our email newsletter! Click to sign up and every two weeks receive:Overview and highlights of our most recent episodeAdditional information about industry topics like sustainability, absorbent core, period care, and othersBostik exclusive content including whitepapers, glossaries, 1-pagers, and other helpful learning materials Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. You can email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.Post production for Attached to Hygiene is done by PodcastBoutique.com.Legal Disclaimer

Most absorbent hygiene products today are disposable. With this comes convenience, cleanliness, and affordability. But it also brings negative impacts on the environment. For this reason, some consumers are choosing reusable options. However, these products may lack in the areas of performance, practicality, and price. So how do manufacturers like you offer reusable options to your customers while still meeting their needs?Frantisek Rhia-Scott, founder and design director at Confitex, proves how necessity drives creation. In the first of two ‘Attached to Hygiene' episodes, Frantisek tells host Jack Hughes how the absorbent apparel company brought a much-needed incontinence product to the market. A reusable absorbent incontinence product with a greater purposeFrantisek started Confitex over 10 years ago while he was a competitive downhill skier. He wanted athletes to be able to continue their race without having to take the time to ‘answer the call of nature'. In talking to family and friends, he soon saw a bigger and more widespread need for such an article. Market research proved quite beneficial: He learned that as many as one in three experience incontinence at some point in their life. Further research helped Frantisek identify consumer niches, product issues, and possible solutions. Sustainability must serve the society, economy, and the environmentThe absorbent hygiene industry is in a race to find increasingly sustainable solutions—especially as regulations increase. But it's a balance. Products need to be better for the environment and affordable, or it's not a sustainable business model. To adapt, the industry needs to work even harder on finding viable solutions, especially regarding efficient production. Outline of the Episode[03:42] How the competitive skier used his sport and love of fashion to design reusable underwear[05:25] Why Confitex is at the forefront of the industry trend of sustainability[11:15] The importance to be sustainable both environmentally and economically[15:33] Traditional absorbent hygiene styles have certain advantages in the market, including a long-standing history across all distribution channels[18:18] The coming challenge of the EU restricting the use of plastic-derived polymers in single-use products [22:34] E-commerce offers a financially viable business model for reusables [32:50] The challenges that come with marketing reusable absorbent hygiene products [33:42]Meeting challenges by combining the best elements of reusable and single-use products ResourcesYou can find Frantisek Riha-Scott on LinkedIn or leave him a message through our email at hygiene@bostik.com. Get Connected with Attached to HygieneTake our Listener Survey.Sign up for our email newsletter! Click to sign up and every two weeks receive:Overview and highlights of our most recent episodeAdditional information about industry topics like sustainability, absorbent core, period care, and othersBostik exclusive content including whitepapers, glossaries, 1-pagers, and other helpful learning materials Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. You can email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.Post production for Attached to Hygiene is done by PodcastBoutique.com.Legal Disclaimer

Since launching in May 2021, ‘Attached to Hygiene' has enabled listeners like you to grow your knowledge and influence in the absorbent hygiene industry. Each guest (more than 60 to date) has brought their own perspective and valuable information to you. This milestone episode—our 50th—is a compilation of many voices and notable pieces of value from the first 49. Our shows have included in-depth discussions on:All three main absorbent hygiene markets—baby care, period care, and adult incontinenceMajor regions around the worldImpact of consumer needs and trends in the industry First-hand accounts from incontinence product users on two continentsSummaries of talks given at 2022's OUTLOOK and HYGIENIX conferencesEnjoy listening back to these memorable ‘Attached to Hygiene' conversations.Outline of the Episode[02:26] Market Overview. Paul Andrews (Ep. 2)[06:30] Adult Incontinence. Diane Toonen, Adam Greenberg, and Vicky Wolpoff (Eps. 14, 15); Alan Cottenden and product users (Eps. 30, 32)[10:28] Baby Care. Natalia Richer (Eps. 44, 45)[13:25] Period Care. Danielle Keiser (Ep. 21, 24); Augusto Quiroz (Eps. 35-37), Chirag Virani (Eps. 38, 39)[22:02] Comfort and Confidence. Christophe Morel (Eps. 3, 4)[23:11] Consistency. Diane Toonen (Ep. 5)[24:40] Convenience. Tina Li (Ep. 6)[25:20] Cost. Mike Schumacher (Ep. 7) [25:50] Regional Perspectives on the Five Cs. Pietro Landrone and Seif Shaarawy (Ep. 12, 13); Rockey Ye and Tina Li (Eps. 29, 31); Augusto Quiroz (Eps. 35-37); Kelley Reigert (Eps. 35, 36); Raymond Chimhandamba (Eps. 41, 42) [36:45] Sustainability. Christophe Morel (Eps. 16, 19); Seif Shaarawy and Luke Burkholder (Ep. 18) [42:33] The Future of Absorbent Hygiene. DeeAnn Nelson, Nick Carter, Darius Deak (Ep. 11); Heidi Beatty and Natalia Richer (Ep. 28)[48:40] Advice on Preparing for the Future. Sharon Vindarine (Eps. 48, 49)ResourcesTo connect with many of the guests featured in this episode or any previous episode via LinkedIn, click their names below. You can also ask questions or leave a message for any of our guests through our email at hygiene@bostik.com. Christophe MorelDiane ToonenTina LiMike SchumacherRuss StuczynskiAlan RamspeckMorten-Rise HansenNicolas LeulierLaurianne LibralessoDeeAnn NelsonNick CarterDarius DeakSeif ShaarawyPietro Landrone Vicki WolpoffAdam GreenbergLuke BurkholderDanielle KeiserJan O'ReganJane WishneffAmrita SaigalHeidi BeattyNatalia RicherAlan CottendenTyphaine RaimbourgKelley ReigertChirag ViraniRaymond ChimhandambaSharon VinderineGet Connected with Attached to HygieneTake our Listener Survey.Sign up for our email newsletter! Click to sign up and every two weeks receive:Overview and highlights of our most recent episodeAdditional information about industry topics like sustainability, absorbent core, period care, and othersBostik exclusive content including whitepapers, glossaries, 1-pagers, and other helpful learning materials Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. You can email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.Post production for Attached to Hygiene is done by PodcastBoutique.com.Legal Disclaimer

The baby diaper market is dynamic and rife with competition; new products and features appear regularly. Keeping up to date on current and emerging trends isn't easy, but it can give you the competitive edge you need. Fortunately, podcast guest Sharon Vinderine has valuable insights for the North American market. As CEO and Founder of Parent Tested Parent Approved, she sees some of the newest offerings, even before they hit the shelves. In this episode of ‘Attached to Hygiene', Sharon and host Jack Hughes discuss the latest trends and her expectations for what comes next for absorbent baby products.Six top diaper needs According to Sharon, the features parents look for in today's diapers are fairly straightforward:Leak protection that meets expectationsImproved sustainabilityHow the diaper is attached or closedComfort for the babyNo odour, which for many also means no perfumesProduct price relative to featuresSustainability and other baby diaper market trendsThe popularity of the cloth diaper is not as strong as it was a few years ago. Consumers want more convenient options that offer improved sustainability at different levels. What's more, the current generation of parents are willing to pay a bit more for sustainability and natural materials—a change from recent years. Sharon attributes this to lessons learned during the pandemic. COVID, she believes, taught people the value of being more cautious regarding their health and that of their children. Other leading trends in baby diapers include:Wetness indicators, especially those with reaction times as short as five seconds Brands that offer a subscription model for sales and convenient deliveryAdorable prints, including customisable optionsProducts that use no dyes at allRecommendations to product manufacturersSharon sees many good products on the market, which parents appreciate and approve. Even so, expectations continue to evolve. Here are her top three tips for brands and entrepreneurs:Learn what parents think of your product (Naturally, she suggests working with Parent Tested Parent Approved.)Invest now in changes; the time and money spent today will have long-term benefits, and the payoff may be sooner than you thinkAdd product options that meet more stringent preferences. This will benefit both the consumer and your reputationOutline of the Episode[01:37] What parents are looking for in baby products[04:06] Shifting views on sustainability[07:50] Current trends in baby diapers[10:20] Predictions for future trends[14:53] Sharon's advice to manufacturers and brandsResourcesYou can find Sharon Vinderine on LinkedIn or leave her a message through our email at hygiene@bostik.com. Learn more about Parent Tested Parent Approved by visiting their website. Get Connected with Attached to HygieneTake our Listener Survey.Sign up for our email newsletter! Click to sign up and every two weeks receive:Overview and highlights of our most recent episodeAdditional information about industry topics like sustainability, absorbent core, period care, and othersBostik exclusive content including whitepapers, glossaries, 1-pagers, and other helpful learning materials Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. You can email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.Post production for Attached to Hygiene is done by PodcastBoutique.com.Legal Disclaimer

Getting product feedback from your consumers can be tough, especially if you're new to a market or launching a product. Parents can feel equally overwhelmed by the expanding field of options. According to mother, CEO, and company founder Sharon Vinderine, that's exactly why Parent Tested Parent Approved (PTPA) exists. Sharon recently spoke with host Jack Hughes about how—and why—consumer testing has become vital for brands and consumers alike. In the first of two ‘Attached to Hygiene' episodes, Sharon walks Jack through PTPA's goals and methods for evaluating household products. Parent Tested Parent Approved helps families choose wisely New parents are chronically busy. They very much want to do what's best for their babies, but new products and brands appear in the market all the time. Parents simply may not have the hours to research consumer reviews for every product. That's where PTPA has found its niche. When there's a PTPA seal of approval, parents can know it's a product that's been used, tested, and approved by consumers just like them.How PTPA evaluates diapers and other productsThe company has built a community of around 250,000 volunteer testers across North America. This diverse group comes from a number of sources. Some reach out after seeing Sharon's TV appearances, whilst others discover the company online or on products and seek out additional information. Volunteer families provide details about what types of products they use, their demographics, and what they'd be willing to test.When a manufacturer turns to PTPA for a review of their product, the company asks parents that use the product type if they'd be willing to participate. Those that say ‘yes' are sent the item, such as a nursery set, a vacuum, or a month's supply of diapers. Participant testers use the product regularly and fill out detailed, targeted questionnaires about the product's performance and their experiences using it. Those responses are assessed to determine if the product is, indeed, parent-approved.Earning and keeping the consumer's confidenceSharon and the rest of the Parent Tested Parent Approved team believe that trust is the most valuable currency brands have. That's why they are meticulous about never awarding their seal of approval to products just because they've been asked—or paid—to do so. For example, one company sent them a series of products for testing, but not all received approval. The manufacturer agreed with the assessment, saying their R&D team identified the same issues, and the product was being withdrawn from the market whilst the problems were addressed. Yet, other consumer rating companies gave the product their endorsement. This is why it's beneficial for families—and manufacturers—to know which consumer ratings are the most reliable and can be trusted day in and day out. It helps take the guesswork out of shopping and makes life easier.Outline of the Episode[03:34] Product categories reviewed by PTPA[04:40] Helping consumers find great products, including challenger brands[06:40] Overview of the testing process and how it benefits manufacturers[10:24] Why not all awards and approvals are equally reliable[13:25] Building and utilising PTPA's diverse community of testers [19:19] How the pool of testers is constantly refreshing itself[21:02] Earning and keeping credibility with parents and manufacturers[25:13] Why trust is the most valuable currency[28:38] Sharon's recommendation on how to read product reviews online[30:09] Parents are looking for reliable endorsements now more than everResourcesYou can find Sharon Vinderine on LinkedIn or leave her a message through our email at hygiene@bostik.com. Learn more about Parent Tested Parent Approved by visiting their website. Get Connected with Attached to HygieneTake our Listener Survey to receive copies of all 5 of our CSR Documents.Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.Post production for Attached to Hygiene is done by PodcastBoutique.com.Legal Disclaimer

New absorbent hygiene products enter the market every day, and their creators hope the items are successful. However, sometimes products flounder or fail. There are many reasons for this: Assumptions about consumer expectations or preferences were wrong. The consumer's needs change by the time the product reaches the market. The item may be priced too high or too low. That's why it's crucial for manufacturers to incorporate consumer feedback from inception to launch. But how is this done? Kudos CEO Amrita Saigal—who recently made a deal with Gwyneth Paltrow and Mark Cuban on Shark Tank to invest in her diaper business - explores this question and others with host Jack Hughes. The Power of Connecting With Your Consumer BaseThe original concept of Kudos diapers was to offer parents a more natural alternative for their babies. Next, the idea was refined based on conversations with the consumers the company hoped to serve. Research showed that 90% of babies are born to Millennials. In addition, purchasing decisions are overwhelmingly made by the mother. Based on these findings, the company created a profile of their typical consumer, whom they call Natural Nikki. Kudos let their future consumer base test prototypes and offer input. Most importantly, the team listened to that feedback and implemented changes. Because of this approach, by the time Kudos diapers officially launched, there was already a level of trust established. The company had a built-in base of consumers who were invested in the brand.One thing that Amrita considers important is transparency. She recommends letting the consumers know what you've done for them and be honest about the challenges. For example, Kudos diapers are natural everywhere that touches the baby, but there are plastics in other areas of the product. Why? The market doesn't have affordable alternatives yet. When demand goes up, new processes will emerge. Eventually, the prices for more sustainable alternatives will come down. Knowing their consumers' thoughts on price, quality, and sustainability helps Kudos to find the right balance to meet today's needs and plan for the future of the market.Outline of the Episode[05:15] The amount of plastic put into absorbent consumer products[06:39] What parents are concerned about in their baby's diapers[07:54] What do eco-friendly diapers mean by eco-friendly?[13:26] What does the Millennial mom look for from diapers?[15:34] Statistics on Millennial parents[20:41] Millennial moms struggle for balance in many areas[27:07] Why Natural Nikki chooses Kudos diapers[31:48] When will the world make sustainability mainstream?[34:45] Including the consumers in your product's journey gains their trust[41:09] Amrita on building a tight-knit customer baseResourcesYou can find Amrita Saigal on LinkedIn or leave her a message through our email at hygiene@bostik.com.Learn more about Kudos by visiting their website. To access the CSR and Sustainability Materials mentioned in the episode, please click the links below.To read about CSR and Sustainability in Absorbent Hygiene, click here to read the articles on our website.To watch our CSR webinars from 2021, please go to our webinar page on Bostik Academy: Absorbent Hygiene*.To access our Glossary of Sustainability Terms, our “What's the Difference…” Terms Sheet, and our Two Whitepapers, visit our Bostik Academy: Absorbent Hygiene* portal.*Please note that Bostik Academy: Absorbent Hygiene is only available to Bostik Customers and Partners.Get Connected with Attached to HygieneTake our Listener Survey to receive copies of all 5 of our CSR Documents.Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.Post production for Attached to Hygiene is done by PodcastBoutique.com.Legal Disclaimer

It's no secret that sustainability is a matter of growing importance in the absorbent hygiene industry. Even so, there are many perspectives to consider. That's why Bostik has created a pair of podcasts specifically on the topic. ‘Transition(s)' features outside perspectives on various markets that we serve. ‘Bostik Talks' shares related, insider information on what Bostik is doing. In this episode of ‘Attached to Hygiene', host Jack Hughes brings you one of each! The episode starts with ‘Transition(s)' Episode 13, which features Susie Hewson, founder and CEO of period care company Natracare. Following that, Jack was invited to ‘Bostik Talks' to reveal what Bostik's hygiene division is doing to advance sustainability in the period care, baby care, and adult incontinence markets. ‘Transition(s)' With Natracare's Susie Hewson A long-time voice in both period care and sustainability, Susie started as a self-described campaigner. She fought for changes in the menstrual health industry that would challenge the status quo. Then, in 1989 she turned her passion—to make period care products safer and more sustainable with bio-sourced absorbent articles—into a company. Natracare was born. Times were notably different when she started her company—no internet or email … only even fax machines and phone calls. Since then, she has seen an increasing value placed on human rights and transparency in the industry. Change doesn't generally happen overnight, she points out, but often the dreams of today become the realities of tomorrow. She pushed forward to normalise a sustainable approach in the industry. Susie sees recycling absorbent hygiene articles as impractical for many reasons. Instead, she believes the focus needs to be on making as many products as possible compostable. In her view, adhesives present the biggest challenge. Also, she notes, there is often confusion among consumers about what is green and what isn't. For example, many consumers buying products made from plant-based materials assume this impacts their end-of-life outcomes. In truth, the same ingredient behaves the same way, whether made from bio-material or petroleum. Many are also unsure about the difference between degradable, biodegradable, and compostable. Ultimately, Susie points out, sustainability is multi-faceted and includes sourcing, the market, and financials. ‘Bostik Talks' With Jack HughesAs the digital marketing manager for Bostik's Hygiene Business, Jack is well-versed in sustainability trends in the absorbent hygiene industry. He also sees how Bostik is responding to the need for better end-of-life options and bio-sourced products. Through our Responsibly for Hygiene programme, Bostik offers not only education but options and solutions as well. We have launched three sustainably sourced adhesives in our Nuplaviva™ series. Jack shares that while a compostable adhesive is definitely something the industry is working on, there are some significant obstacles to be overcome. These include limited materials and facilities for composting, and a lack of agreement on the best end-of-life solutions. It's a bit of a quandary. Producers are often reluctant to make the switch to compostable articles due to the uncertainty of consumer demand. Consumers are waiting for the prices to become more competitive—which can't happen until supply and demand increase. Even so, Jack is seeing signs the industry is making moves toward sustainability and circularity.Outline of the Episode‘Transition(s)' with Susie Hewson[2:30] Introduction of Natracare CEO and founder Susie Hewson [3:30] How Susie's passion for the environment inspired her to launch Natracare[5:03] The market's increased emphasis on human rights and transparency [7:04] The regulatory environment is evolving into a more circular economy approach[7:30] Environmental and personal health go hand in hand [8:15] Recycling is not feasible, but products can be compostable[9:02] Bio-based trend accelerating, but consumer confusion remains[10:38] The biggest challenge is the adhesive[11:05] Good eco-design should not be impeded by cost to consumer [13:17] Industry's role: We went through the industrial revolution; now we're in the green revolution ‘Bostik Talks' with Jack Hughes[14:59] Intro of Jack and Bostik's sustainability initiatives through the Responsibly for Hygiene programme [15:47] Three bio-sourced adhesives launched as part of Nuplaviva™ series [16:46] The adhesive supplier is working to support the transparency goals of producers [17:30] The industry's three main challenges in becoming more sustainable [19:42] Confident Bostik will be able to adapt and grow with industryResourcesFollow Natracare on LinkedIn.Listen to more episodes of Transition(s) and Bostik Talks by visiting their website.Transition(s)Bostik TalksTo hear more about sustainability, listen to these episodes: Sustainability in Disposable Hygiene Pt. 1 with Christophe Morel and Laurianne LibralessoSustainability in Disposable Hygiene Pt. 2 with Seif Shaaraway and Luke BurkholderSustainability in Disposable Hygiene Pt. 3 with Christophe MorelSustainability in Disposable Hygiene Pt. 4 with Christophe Morel‘What's the Difference Between' guide to commonly used (and confused) terms Get Connected with Attached to HygieneTake our Listener Survey to receive copies of all 5 of our CSR Documents.Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.Post production for Attached to Hygiene is done by PodcastBoutique.com.Legal Disclaimer

This episode is sponsored by Cotton Incorporated and their B2B focused website, CottonWorks.If you'd like to learn more about cotton as a natural leader in the global baby care market, you can do so on CottonWorks.When it comes to staying current on global trends in the absorbent hygiene industry, Natalia Richer has an enviable position. As COO of Diaper Testing International (DTI), she sees what companies around the world are working on and what consumers are purchasing. Fortunately, Natalia is glad to share her insights with ‘Attached to Hygiene' listeners. In Part 2 of her conversation with host Jack Hughes, their discussion includes additional trends and hopes for the future of baby diapers. Consumers, safety, and sustainable materialsThe current movement toward greener absorbent hygiene products is undeniable. New brands are appearing, and a segment of the consumer base is embracing them. However, parents' reasons may vary. Certainly many parents value sustainability, but a large portion list safety as their primary motivation. These parents equate natural materials with safer, more gentle experiences for their babies.The shift toward thinner diapers, channel cores, and pre-compound coresFrom all that DTI has seen, the slow evolution toward thinner products continues unabated. Newer core designs like channel and pre-compound cores are proving their value and their use is spreading. Pre-compound cores in particular are lowering entry barriers for start-ups. By purchasing cores instead of building them, these emerging brands avoid certain equipment costs and production headaches. This may be one reason more smaller players, including D2C (Direct to Consumer) brands, are reaching the market. Current estimates place smaller brands at about 2% of sales. Natalia noted that most are focusing their advertising efforts at competing with other brands in the same niche, rather than targeting customers of the larger brands.Predictions and hopes for the future of baby diapersElastics and pant diapers are two of the industry's biggest trends and both are expected to continue. Each of them offers advantages to consumers and babies alike. Prominent among the benefits are convenience, comfort, fit, and performance. The shift toward more eco-friendly practices is likely to continue as well. However, until the industry makes headway in finding viable end-of-life options, companies will focus on the production side and more sustainable ingredients.Natalia also shared a hope for the future. She looks to the industry to begin more differentiation in products based on their target use. One example would be diapers specifically designed for daytime vs. night-time wear. Another would be more variation between smaller and larger sizes to reflect changes in a growing baby's behaviour patterns.Outline of the Episode[1:28] Continuing evolution toward thinner products and new core designs[4:10] Premade cores lower the entry barriers for small brands[9:45] The focus on safety and sustainable materials[14:57] What product reviews say about consumer reasons for buying eco-friendly diapers[21:27] Consumer testing surprises: US consumers are more open to wider chassis diapers than expected[23:59] Predictions and hopes for the future of baby diapers ResourcesConnect with Natalia Richer at via LinkedIn.Follow with DTI (Diaper Testing International) on LinkedIn.Listen to other ‘Attached to Hygiene' episodes featuring Natalia Richer:Trends in Absorbent Baby Products pt. 1 with Natalia RicherAbsorbent Hygiene Market Insights with Natalia Richer and Heidi BeattyHYGIENIX 2022 Conference OverviewTo learn more about adhesives for baby diapers, read:Adhesives Used in Baby CareThe Total Elastic Attachment Adhesive Solution for Pants DiapersGet Connected with Attached to HygieneTake our Listener Survey to receive copies of all 5 of our CSR Documents.Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.Post production for Attached to Hygiene is done by PodcastBoutique.com.Legal Disclaimer

This episode is sponsored by Cotton Incorporated and their B2B focused website, CottonWorks.If you'd like to learn more about cotton as a natural leader in the global baby care market, you can do so on CottonWorks.Staying informed about current global trends in the absorbent hygiene industry can be challenging. Fortunately, our guest Natalia Richer has a better vantage than most. As COO of Diaper Testing International (DTI), Natalia sees what companies around the world are working on. In the first of a two-part series, she and ‘Attached to Hygiene' host Jack Hughes discuss DTI and some of the biggest trends they see in baby diapers. Diaper Testing International: Evaluating products from around the worldAs the industry evolves, manufacturers look to make changes and assess new designs. DTI offers these producers a host of analytical tests and product user group studies. Determining rewet, strikethrough (speed of acquisition), capacity, creep, and peel are typical. But to truly bridge the gap between lab data and user experience, parent testing and usage diaries are invaluable. In the future, DTI's testing may also become more specific to age and size group. This is because, as babies grow and their movements change, different design elements are needed to protect against leakage.Elastics are valued for improved fit and leak protectionOver the last few years, stretch has been proving a key feature in delivering both ergonomic fit and better leak protection. Some companies have been quick to adopt elastics at the waist and other locations, whilst others have been slower to expand their use in products. One key benefit of waist and belly elastics is their ability to ensure fit as food is digested. Babies' waistlines contract markedly as food is absorbed—far more than in adults. Because of this, diapers that fit snugly at mealtime become loose if parents do not adjust them appropriately. The resulting gaps can increase the chance of leakage. Conversely, elastics correct the fit automatically, keeping the insult where it belongs.Pant diapers thrive in newer absorbent hygiene markets Across the globe, pant-style diapers have been gaining ground. Parents enjoy the simplicity of pulling on a diaper, especially as a growing baby begins to resist or struggle during diaper changes. In developing markets, pants are very popular. Some brands in India even offer them in newborn sizes. More mature markets like the US and Europe typically label pants as a ‘potty training aid', which tends to keep demand low. However, some smaller brands are promoting pants for other age groups.Outline of the Episode[5:29] Natalia enjoys the world of diapers because it is dynamic and always evolving[9:45] Parental stress, the need for convenience, and the impact of failures [16:12] The industry's most common tests are not dependent on diaper size; they do not fully reflect user experience as babies grow and their movements change[20:41] Other tests evaluate the whole product for features like sizing, as well as creep and peel performance [23:23] Regional differences in products and what consumers value[25:35] The use of elastics for fit and leak protection[29:57] Pant-style products for babies are popular but under-promoted in some markets ResourcesConnect with Natalia Richer at via LinkedIn.Follow with DTI (Diaper Testing International) on LinkedIn.Listen to other ‘Attached to Hygiene' episodes featuring Natalia Richer:Absorbent Hygiene Market Insights with Natalia Richer and Heidi BeattyHYGIENIX 2022 Conference OverviewTo learn more about adhesives for baby diapers, read:Adhesives Used in Baby CareThe Total Elastic Attachment Adhesive Solution for Pants DiapersGet Connected with Attached to HygieneTake our Listener Survey to receive copies of all 5 of our CSR Documents.Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.Post production for Attached to Hygiene is done by PodcastBoutique.com.Legal Disclaimer

This episode is sponsored by Cotton Incorporated and their B2B focused website, CottonWorks.If you'd like to learn more about natural fiber leader, cotton and its biodegradability, visit CottonWorks.November was an eventful month for the absorbent hygiene industry. In Episode 42, we focused on the OUTLOOK 2022 conference in Europe. Now, ‘Attached to Hygiene' turns to the U.S. and welcomes speakers from Hygienix™ 2022 in New Orleans. Host Jack Hughes connects with 11 of the event's speakers to get highlights from their presentations. You can also take our poll to choose which speeches you want to hear more about from the presenters.Corporate policies supporting women in the industryAs companies across the globe strive to keep a strong talent pool, forward thinkers are adopting more value-added benefits for their employees. Some offerings began with women's needs in mind but were expanded to be more equitable for all. One recent example began as the need to cross state lines for certain types of reproductive healthcare. Selected companies now give all employees the alternative of out-of-state travel when necessary to receive quality healthcare for their given condition.Incremental advances toward circularityMany presentations focused on improving sustainability from different angles. A few examples: The challenges of hybrid products. Specialty fibres including hemp and flax. Different methods for breaking down post-consumer products. Alternatives to dedicated collection sites for soiled articles. But whatever solutions the industry settles on will need to simultaneously address the three main challenges: price, performance, and practicality.Innovations in products for those who menstruate New products and innovations were introduced, including some designed for those who menstruate. One example cited tampons with helical grooves to more effectively spread out absorption and reduce leaks. Another presented Pads on a Roll™, which will allow menstrual products to be offered in bathrooms as easily as toilet paper. This will be of particular benefit to students in schools where providing menstrual health products is required.Outline of the Episode[1:10] About Hygienix 2022[2:07] ‘Blood, Sweat, Legislation and Regulation: The Impact on Business'[2:45] Michelle Walasavage: Challenges women face in the chemical industry[4:08] Rachel Braun Scherl: Upcoming needs and fundamental changes[16:18] ‘Next-Gen Menstrual Products and Their Users'[16:24] Frantisek Riha-Scott: ‘Reusable Products Using Nonwovens, A Complementary Product to Traditional AHPs'[20:22] Greta Meyer: ‘Breaking the Tampon Monopoly'[22:23] Danielle Keiser: ‘The Language of Period Products: Changing the Conversation with Our Customers'[26:00] ‘Going Forward: Industry M&A and Recent Investments and Innovations'[26:10] Len LaPorta: ‘Using Mergers and Acquisitions to Protect and Grow Your Business Value in a World of Disruptive Change'[27:09] ‘Sustainable and Improved AHP Inputs'[27:22] Jason Finnis: ‘Bast Fibre Use in Hygienic Applications: Opportunities and Challenges'[29:02] ‘HYGIENIX WORKSHOP: Global Trends in Diapers, Baby Pants and Adult Underwear'[29:34] Natalia Richer: Current Trends in the Industry[32:15] Carlos Richer: Future of the Diaper Industry[38:53] ‘HYGIENIX Innovation Award Presentations'[39:20] Daniella Gomez: Sposie® Dribbles® Potty Training Pads[40:09] Penelope Finnie: Pads on a Roll™What would you like to hear more about?Take our poll and tell us which speakers you would like us to feature in future episodes of ‘Attached to Hygiene'.ResourcesConnect with our guests:Rachel Braun Scherl, Managing Partner/Entrepreneur –SPARK Solutions for GrowthPenelope Finnie, CEO – Egal Pads, Inc.Jason Finnis, Executive Vice President & Chief Innovation Officer – Bast Fibre Technologies Inc.Daniella Gomez, Marketing Director – SposieDanielle Keiser, Managing Director, Impact – MadamiLen La Porta, Managing Director – The DAK GroupGreta Meyer, Co-Founder/CEO – SequelCarlos Richer, CEO/Director – Richer Investment S.A. De C.VNatalia Richer, COO – Diaper Testing InternationalFrantisek Riha-Scott, Founder and Design Director – Confitex TechnologiesMichelle Walasavage, Sr. Manger Diversity, Equity & Inclusion – Arkema, Inc.Visit the HYGIENIX Website to learn more about the conference and speakersTo hear past episodes featuring Danielle Keiser, listen to:Episode 21: Introduction to Menstrual Health with Danielle KeiserEpisode 24: Megatrends form the World of Menstrual Health with Danielle KeiserGet Connected with Attached to HygieneTake our Listener Survey to receive copies of all 5 of our CSR Documents.Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.Post production for Attached to Hygiene is done by PodcastBoutique.com.

We have good news for the many absorbent hygiene professionals who missed EDANA's OUTLOOK 2022 Europe conference in Malta. For this episode of ‘Attached to Hygiene', host Jack Hughes talks briefly with 11 of the event's speakers to get an overview of their presentations. You can also take our survey to choose which speeches you want to hear more about from the presenters.Advances toward greater sustainability in the absorbent hygiene industryThe goal of achieving a more circular model was one common topic addressed by many of the event's guests. Specifics included lessons from other industries, technological innovations, and insights on how to measure sustainability. As these science-based questions are explored, there is another question to consider: Will the industry as a whole need to adopt a new business model to fully embrace circularity?Health and regulations for period care products and other absorbent articlesConsumer health was another theme shared by numerous speakers. Unified methods and metrics, challenges in testing for trace compounds, and the ISO TC338 standard on menstrual products were all considered. Toxic Shock Syndrome (TSS) was featured in multiple discussions: what causes it, what contributes to it, and how can the industry address consumer concerns. Outline of the Episode[1:10] About OUTLOOK 2022[2:10] Keynote Speaker Robert Ward: ‘War, Sanctions, Energy Market Disruptions, Inflation—The Outlook for the Global Economy in 2023'[3:53] Colin Hanna: ‘Advancements in Recycling Technology: Opportunities and Challenges for AHPs'[4:49] Christel Dendas: ‘Nonwoven in the Transition to Circular Economy'[6:04] Dr. Stefanie Schmid-Schlager: ‘Safe Menstrual Products and Facts About TSS'[9:01] Dr. Edgar Herrmann: ‘The Lab Testing Challenge for Hygiene Products—Need for Clear Safety and Performance Related Criteria'[10:10] Marta Roche Díez: ‘How the Industry Prepares for the ISO TC338 Standard on Menstrual Products'[11:29] Lori Shaffer: ‘Sustainable Materials Deliver Better Care for a Better World'[13:21] Carsten Saal: ‘How Does the Green Deal of the EU Affect the Use of Chemicals in Consumer Products?—Analytical Risk Assessment for Hygiene Products' [19:31] Dr. Taryn Kirsch and Marines Lagemaat: ‘Stewardship Programme for Absorbent Hygiene Products'[20:45] CODEX, a voluntary initiative to demonstrate to our stakeholders that our products are safe[22:24] Getting to know Murat Dogru, the new General Manager of EDANA[23:39] Murat Dogru on the panel discussion, ‘Impact of the Energy Situation on the Hygiene Industry'[25:39] EDANA's hopes for next year's conference in Portugal, October 2023 What would you like to hear more about?Take our survey and tell us which speakers you would like us to feature in future episodes of ‘Attached to Hygiene'.ResourcesConnect with our guests:Christel Dendas, ESG Strategy Consultant Marta Roche Díez, Sustainability and Technological Affairs Manager — EDANA Murat Dogru, General Manager – EDANA Colin Hanna, Director of Market Research – Price Hanna Consultants Dr. Edgar Herrmann, Technical Director – Hy-Tec Hygiene Technologie Dr. Taryn Kirsch, Senior Toxicologist – Proctor & Gamble Marines Lagemaat, Scientific and Technological Affairs Director – EDANA Carsten Saal, Senior Manager Consumer Product Testing – GALAB Laboratories Dr. Stefanie Schmid-Schlager, Project Manager – Lenzing Lori Shaffer, Vice President, Global Nonwovens – Kimberly-Clark Robert Ward, Director Geo-economics and Strategy – The International Institute for Strategic Studies Visit the OUTLOOK 2022 website to learn more about the conference and speakers.For a closer look at sustainability, listen to:Sustainability in Disposable Hygiene with Christophe Morel and Laurianne LibralessGet Connected with Attached to HygieneTake our Listener Survey to receive copies of all 5 of our CSR Documents.Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.

Guest Raymond Chimhandamba returns to ‘Attached to Hygiene' to share his expertise in the African absorbent hygiene market with host Jack Hughes and podcast listeners. Over the course of just five years, this promising market is expected to grow by 40%. Its rapid expansion offers many opportunities for manufacturers who have the ability to navigate Africa's distinctive challenges. In this episode, Raymond and Jack turn their attention to the top five consumer needs of convenience, comfort, confidence, cost, and consistency. Also considered are sustainability and Africa's informal economy, as well as the industry's reaction to both.Meeting consumer needs including comfort, confidence, and convenienceMany of the continent's trends are consistent with those seen elsewhere. Examples include the convenience of pant-style garments, wetness indicators, and home delivery. Features supporting consumer confidence—pads with wings, for example—are also well received. One difference is that African shoppers prefer to purchase products in smaller pack sizes, allowing them to better manage their cash flow. Another is the cultural assumption that pads need to be at least a certain size to offer adequate absorption and protection.Laws, regulations, and increased sustainability in African nationsThe impact of disposable items, especially single-use plastics, is a concern for many consumers throughout Africa. It is not uncommon to see openly discarded hygiene articles, often in rivers. There are even reports of items being eaten by livestock. National governments—most notably Kenya and Tanzania—have introduced legislation to ameliorate the situation. Both nations regulate how and where single-use plastics can be utilised—and did so even before the European Union. In May 2021, an EPR (Extended Producer Responsibility) law in Kenya required brand owners to demonstrate plans to reduce the environmental impact of their products.The informal economy and its effect on Africa's absorbent hygiene marketAfrica is known for having both a formal and informal economy. The latter focuses on resale of products outside of controlled or taxed channels. Such informal sales can be seen even in public markets. Common commodities include familiar brand-name products offered in smaller quantities. Consumers are known to buy in bulk when their monthly pay comes in, and then turn to the informal economy for a little extra product when funds run low. It is not unusual for retailers to plan their sales based on this peculiarity of the African marketplace.Outline of the Episode[1:35] The convenience of smaller packages, pant-style diapers, and more[8:36] Lotions, double leg cuffs, and channels support comfort for wearers[10:40] Ensuring confidence is crucial to meeting user expectations[13:44] Consumer concern regarding sustainability, and government response[19:16] Laws regarding plastic use in Kenya and Tanzania [21:29] Extended Producer Responsibility (EPR) in Africa[24:38] The informal economy and the market's accommodations[30:13] The rising popularity of period care products other than pads ResourcesConnect with Raymond Chimhandamba on LinkedIn.To hear more about the EMEA (Europe/Middle East/Africa) market, listen to these episodes:The EMEA Market Part 1The EMEA Market Part 2The Africa Market Part 1Get Connected with Attached to HygieneTake our Listener Survey to receive copies of all 5 of our CSR Documents.Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.

In 2021, ‘Attached to Hygiene' examined trends in the EMEA region—Europe, the Middle East, and Africa. For the next two episodes, we will focus specifically on Africa, one of the world's rapidly expanding markets. Over the course of just five years, absorbent hygiene sales on the continent are expected to grow by about 40%. For the last decade, Raymond Chimhandamba has worked in several areas of the industry. Examples include manufacturing supply, distribution, and article production. Now, he joins host Jack Hughes to share his professional insights with our listeners. Major absorbent hygiene trends in AfricaAt present, period care is by far the leading segment, comprising about 67% of absorbent hygiene sales (roughly 29 billion pieces). Baby care accounts for 33% of the market, with incontinence products a mere 0.5% (only about 200 million articles). All combined, sales in these categories are expected to reach 60.7 billion units by 2025—roughly where the United States is today. However, the population in Africa is higher, leaving plenty of room for growth—especially amongst younger users. In Africa, only about 5.6% are over the age of 65. (In the United States, this number is closer to 23%.)User habits and tech accessThe impact of increasing access to technology is apparent. Purchasing through the internet is common. In Africa, a larger percentage of these sales is made through phones rather than computers and other devices. The availability of cell phones, better infrastructure, and more affordable data plans are all contributing factors. In fact, the prevalence of using smart phones to shop is reflected by the common use of ‘m-commerce' rather than the more general term ‘e-commerce'.Growth of hygiene manufacturing across the continentA number of absorbent hygiene companies are building plants in various African nations. This reflects the industry's desire to take advantage of the expected rise in sales. These include global leaders, private labels, and even locally owned concerns. Two family-owned brands are doing especially well. However, there are many challenges to manufacturing in Africa. Among them are national regulations, power outages, and even transportation difficulties. Outline of the Episode[2:50] Introduction of Raymond Chimhandamba [5:02] Traditional brands being replaced by lesser-known brands[6:51] Market overview by the numbers: units, per cents, and expected growth[9:09] Major factors driving Africa's expanding market [14:30] Demographics, including variations by nation[18:00] User access and increasing access to tech[19:58] Opportunities and successful strategies seen in the region[24:03] New manufacturing plants built by market leaders and local players[28:58] Power outages, logistics, and other challenges for manufacturing in Africa ResourcesConnect with Raymond Chimhandamba on LinkedIn.To hear more about the EMEA (Europe/Middle East/Africa) market, listen to these episodes:The EMEA Market Part 1The EMEA Market Part 2Get Connected with Attached to HygieneTake our Listener Survey to receive copies of all 5 of our CSR Documents.Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from GreenOnion Creative.

Guest Chirag Virani, co-founder of India-based Sparkle Eco Innovations, returns for part two of his discussion with Jack Hughes about period care products in India. In this episode, Jack and Chirag consider the challenges manufacturers may face in this promising market. Key among them are menstrual inequity and the stigma of discussing menstruation. Also discussed are efforts to increase sustainability as well as gender bias in an industry focused on women's health. Sustainability and other end-of-life issues for period care productsWhat happens to absorbent hygiene products is a conversation for many in India's period care market. The plastics that make products and their production affordable can be a hindrance to certain types of end-of-life scenarios. In fact, plastics can take 500-600 years to break down, whereas cellulose composts much more quickly. This is an additional benefit for those who see more natural products as being better for personal health. In India, another dimension of end-of-life discussions relates to discretion and stigma. How can those who menstruate discreetly dispose of their products? Sparkle Eco Innovations is testing a mechanism to collect and compost soiled articles. This pilot program, based in the region around Sparkle's factory, allows consumers to return used pads in provided packaging. The returned articles are then composted by a participating waste disposal company. Stigmas surrounding the discussion of menstruationOne unfortunate truth is that many of those who menstruate do not understand their options. Governments and non-governmental organisations (NGOs) are working to spread information where it is needed. But signs of the societal stigma against discussing it is seen again and again—and in various ways. During presentations, men may be asked to leave the room. Even then, attendees may still be too uncomfortable to discuss the topic and ask questions. Questions are often only asked in private, leading some NGOs to set up small rooms for one-on-one question sessions. Situations like these are more common in rural areas, but they are a factor even in cities.Menstrual inequity and lack of access to productsA disheartening 23% of youths who menstruate stop going to school because they have no access to period care products. This can have a very real impact on their future prospects. However, studies have also shown that when they are given access to products, 90% remain in school. It is statistics like these that have led many in the industry to make period care articles more available. Some companies donate them on a regular basis. Others offer discounted rates to NGOs working to expand access.Outline of the Episode[1:39] Safe and discreet disposal of period products in India[6:37] Developing plans to reduce the use of fossil resources and improve end-of-life scenarios[10:13] Stories capturing the challenges of the stigma against menstruation[13:39] The impact of gender bias on moving the period care industry forward[19:35] Other manifestations of stigma[23:27] Indian consumers and the internet[27:36] Addressing menstrual inequity[32:02] Predictions for the future of menstrual care and absorbent hygieneResourcesConnect with Chirag Virani via LinkedIn.Follow Sparkle on:LinkedInInstagramFacebookTwitterYouTubeTo hear more about menstrual health and period care products, listen to these episodes:An Introduction to Menstrual Health with Danielle KeiserMenstrual Health Market with Jan O'Regan, Part 1Menstrual Health Market with Jan O'Regan, Part 2Delve deeper into sustainability issues for the absorbent hygiene industrySustainability in Disposable Hygiene Part 1Get Connected with Attached to HygieneTake our Listener Survey to receive copies of all 5 of our CSR Documents.Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from GreenOnion Creative.

Today, India accounts for only about 5% of the 90 billion period care products sold across the globe. However, this is expected to nearly double in the next few years. Experts estimate that by 2026, the menstrual health market will grow 11% globally, with nearly half of that increase occurring within India's borders. To find out why, host Jack Hughes welcomes Chirag Virani, co-founder of India-based Sparkle Eco Innovations. Prior to launching his sustainability-focused absorbent hygiene company, Chirag carefully researched the Indian market. In this episode of ‘Attached to Hygiene', he shares what he learned, including the reasons behind India's rapid growth as a period care market. According to Chirag, two of the biggest factors contributing to this expansion are consumer education and rising disposable income. Currently, only around 35% of India's women have access to period care products. This number may double in just the next few years. Even so, the market poses several challenges for absorbent hygiene manufacturers.Urban markets parallel period care in other developed regionsThe top three absorbent hygiene manufacturers worldwide account for a solid 75-80% of hygiene sales in India. Consumers show great loyalty to the period care brands and the products they were first introduced to by family members. As elsewhere, India's younger city-dwellers are gravitating toward more sustainable products. This is especially true for those whose higher disposable income allows them to pay the premium cost of sustainable options. One difference from other urban markets is an increased preference for sanitary pads over tampons. The main reason is a cultural stigma against products that are placed within the body. Menstrual health challenges in rural IndiaEducation, access, and availability. These are key obstacles for hygiene manufacturers and for the consumers they are hoping to reach in India's more rural regions. A surprising 70% of those who menstruate only learn of its existence when they get their first period. Too often this sensitive topic is not discussed, so even a basic understanding of sanitary menstrual health can be lacking. Some do not understand what a sanitary pad is or how it is used. For those who are more informed, there are other barriers—such as the unreliability of the supply chain, expense, and shame. These factors can limit consumer access to the products they need and their ability to use them in a healthy manner. Outline of the Episode[2:40] Introduction of guest and India-based Sparkle Eco Innovations[8:51] Overview of growing period care for consumers in India[11:04] Market preferences, and the need for sustainability [15:41] The region's market leaders and manufacturers[17:50] Sustainability and India's period care landscape[21:56] Demographics and their impact on user preference[26:18] The differences between urban and rural consumers and markets[32:21] Other types of period care products being usedResourcesConnect with Chirag Virani via LinkedIn.Follow Sparkle on:LinkedInInstagramFacebookTwitterYouTubeTo hear more about menstrual health and period care products, listen to these episodes:An Introduction to Menstrual Health with Danielle KeiserMenstrual Health Market with Jan O'Regan, Part 1Menstrual Health Market with Jan O'Regan, Part 2Delve deeper into sustainability issues for the absorbent hygiene industrySustainability in Disposable Hygiene Part 1

In this bonus episode of ‘Attached to Hygiene', host Jack Hughes continues his conversation with Augusto Quiroz. As commercial director for the Americas region, Augusto relates information on three topics regarding Latin America (LATAM) that didn't fit into our two recent episodes on the Americas. The popularity of the menstrual cup in Latin AmericaThe use of the menstrual cup has become much more common in both Central and South America than it was five years ago. Reasons vary from user to user, but sustainability is a frequent motivation. Others consider the reusable product an investment, preferrable to making repeated purchases. As this trend skews toward younger—and hence more active—adults, it is likely that products that are more agile and dynamic would be well received.The impact of sustainability on plastic bags in packagingSeveral countries in Latin America have instituted regulations regarding single-use plastic bags, and shoppers are taking note. This has led a number of manufacturers to change how they package their products. Some are shifting to degradable bags; others are incorporating more recycled materials. Both factors can be selling points for consumers who are sustainability-minded, especially among younger people.Parental use of technology regarding baby care and productsApps that help new parents track statistics around baby care are becoming popular in LATAM. How long are diapers lasting? What is their impact on the household budget? These apps are empowering parents to make more informed decisions regarding what is more convenient, more economical, and more efficient. Outline of the Episode[2:20] The menstrual cup is becoming more common [4:25] Why consumers are turning to reusable menstrual care products[7:00] Regulation of disposable plastic bags in some LATAM nations[9:15] How absorbent hygiene manufacturers are altering their use of plastic[11:30] Apps help parents track their baby care data[12:17] How these apps could affect buying decisionsResourcesConnect with Augusto Quiroz at hygiene@bostik.com. To hear the full conversation on the Americas (AMAS), listen to these episodes:The AMAS Market Part 1The AMAS Market Part 2Listen to our episodes on menstrual health market:Menstrual Health Market Part 1Delve deeper into sustainability issues for absorbent hygiene industry:Sustainability Part 1Get Connected with Attached to HygieneTake our Listener Survey to receive copies of all 5 of our CSR Documents.Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from GreenOnion Creative.

Take our listener survey to get access to 5 documents on CSR and Sustainability in the Absorbent Hygiene Industry.Click here to take the survey.In the conclusion of this 2-part series, ‘Attached to Hygiene' takes a closer look at absorbent hygiene in the Americas (AMAS) region. Host Jack Hughes continues his conversation with Augusto Quiroz, Bostik's commercial director for the AMAS region, supporting customers in Latin America, and Kelley Reigert, Bostik's strategic commercial account manager in North America. This episode delves more deeply into the challenges in the current economic climate. Also considered are consumer trends in this region and how producers are meeting consumer needs based on a variety of factors. How the absorbent hygiene market is addressing supply and cost challenges Most businesses have been affected by logistical complications brought on by the COVID-19 pandemic.. Keeping items consumers want on the shelves isn't the only struggle. Another is getting the products on time whilst dealing with increased costs due to rampant inflation. This has caused Walmart and other retailers to put pressure on their suppliers by refusing to pay producers above a certain price for their products. Another challenge is increasing regulations, although the impact varies greatly within the AMAS region. Latin America currently has far less regulations than has become common in Europe. North America, on the other hand, is closer to Europe's level, with some pockets that are pushing for increased transparency and sustainability. A few manufacturers, such as Ontex, are taking an approach of localisation: producing their articles in the same market they serve. However, this has not become a widespread trend as of yet. Overall, producers and suppliers are finding creative ways to deal with the logistical obstacles they are experiencing—and will continue to face—in the marketplace.Meeting consumer needs and how they are driving the marketAs the AMAS region adapts to the changing world, the market is seeing a variety of trends in consumer buying behaviour. One is the pant diaper. This is seen most commonly for older children around age 2, making sizes like large and extra large the norm. The shift toward thinner cores found in other developed markets is also common in North America. By contrast, in Latin America, a bulky diaper is still more common, where it is considered a sign of better absorbency. The concept of skin sensitivity is also growing in importance. Producers are making more articles that include lotions and use softer substrates. Increased consumer education is playing a role in what users are demanding from their absorbent products. As consumers become more knowledgeable in certain areas, their preferences change and evolve.Outline of the Episode [1:53] Challenges producers are facing in the current economic climate[6:07] How strong is the move toward localisation?[9:59] Regulations in AMAS, as compared to the European market[15:25] How the consumer need for convenience is driving market trends[18:08] The popularity of pant diapers in Latin America[21:00] Latin American consumers remain hesitant to embrace a thinner core[25:03] How preferences differ among users of period care products [26:47] The growing demand for products that prioritize skin healthRecommended ResourcesConnect with Kelley Reigert on LinkedIn and Augusto Quiroz at hygiene@bostik.com.To learn more about trends as they vary by region, listen to this episode.Hygiene Market Trends and InsightsLearn more about other regions with our episodes on the EMEA market, which includes Europe, the Middle East, and Africa:The EMEA Market Part 1The EMEA Market Part 2The APAC Market Part 1The APAC Market Part 2Read our article on how industry innovations are meeting the top five consumer needs in absorbent hygiene.Get Connected with Attached to HygieneTake our Listener Survey to receive copies of all 5 of our CSR Documents.Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from GreenOnion Creative.

Take our listener survey to get access to 5 documents on CSR and Sustainability in the Absorbent Hygiene Industry.Click here to take the survey.In the absorbent hygiene industry, each region has its own unique blend of consumer needs and preferences. The AMAS market, which includes Central, North, and South America, is no exception. This expansive territory includes a diverse population, varying climates, and cultural differences. There are even distinctions from nation to nation. As an article producer, you know that understanding these factors allows you to best meet your consumers' needs. In the first half of this two-part episode of ‘Attached to Hygiene', host Jack Hughes is joined by two experts who share their insights into this region. Augusto Quiroz, Bostik's commercial director for the Americas region supporting customers in Latin America, and Kelley Reigert, strategic commercial account manager in North America, discuss trends, user habits, and other factors that play a role in the Americas.An overview of the AMAS region With just over a billion individuals, the AMAS market stretches from northern Canada to the southern tip of Argentina. In all, the Americas comprise 21% of the global hygiene market's 691 billion articles sold annually, based on 2020 findings. Over the last several years, the AMAS region has experienced many of the same trends seen globally. Period products make up the largest number of articles sold. As birth rate decreases and the aging population continues to grow, the sale of baby care products is expected to drop. Meanwhile, demand for period care and adult incontinence items rise. Also, the COVID-19 pandemic affected the entire region, as experienced worldwide. One trend that has flourished since 2020 is the use of online shopping. The pandemic has also resulted in a decrease in the GDP across the board and factors like inflation changing the purchasing power of individuals and families.Specific trends shaping absorbent hygiene in the AMAS regionRecent years have seen the rise of new trends, as well as others that have grown stronger since the pandemic. The region is seeing more of brands partnering exclusively with one store—Hello Bello and Walmart being a prime example. In certain stores in South America, there are special themed days such as ‘Diaper Day' so consumers know when they can get deals on those articles. Another trend taking place is the consolidation of companies and commoditisation of products. Together, these lead to more companies offering good quality articles at lower cost, making hygiene items more affordable. Other manufacturers are selling products individually for those who cannot meet the financial burden of buying in bulk. These trends are expected to continue, as the economy will likely remain in a state of recovery over the next few years.Outline of the Episode [07:25] Introduction to the absorbent core system[11:20] Core cracking[12:05] Supporting consumer needs[15:05] History and evolution of the core[19:40] Benefits and trade-offs involved with various core types[23:43] Fluff ratios around the world[27:11] The role of the adhesive in absorbent cores[32:10] The ways core performance is tested[38:50] Issues to keep in mind if you are considering a change to your core[44:06] Customer challenges Bostik has helped to solve[48:05] Exciting possibilities on the horizon: Smart diapers and hybrid designsRecommended ResourcesConnect with Kelley Reigert on LinkedIn and Augusto Quiroz at hygiene@bostik.com.To learn more about trends as they vary by region, listen to this episode.Hygiene Market Trends and InsightsLearn more about other regions with our episodes on the EMEA market, which includes Europe, the Middle East, and Africa:The EMEA Market Part 1The EMEA Market Part 2The APAC Market Part 1The APAC Market Part 2Read our article on how industry innovations are meeting the top five consumer needs in absorbent hygiene.Get Connected with Attached to HygieneTake our Listener Survey to receive copies of all 5 of our CSR Documents.Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from GreenOnion Creative.

This episode is sponsored by Cotton Incorporated and their B2B focused website, CottonWorksTM.CottonWorks™ | Online Guide for Producing Outstanding Cotton ProductsInterested in exploring absorbent cotton for your hygiene needs, free sourcing directories are available on CottonWorksTM to help industry professionals find the cotton capable and global suppliers they need. Take our Listener Survey to receive copies of all 5 of our CSR Documents.In many ways, the core is the heart of any absorbent hygiene product. Whilst other portions of the article address consumer needs, it is the core that either succeeds or falls short in absorbing the insult. To improve performance, new ideas are continually being explored. For an explanation of the absorbent core and its recent developments, ‘Attached to Hygiene' host Jack Hughes welcomes Typhaine Raimbourg, Bostik's Technical Account Manager for the EMEA Region. Common cores in today's absorbent hygiene marketAfter introducing the traditional core's components and their impact on absorption, Jack and Typhaine explore more recent innovations. The closely related pre-compound and compound cores are common in Asia. Although they do not crack, early versions presented other challenges, especially reduced wicking speed. Manufacturers have had some success in solving these issues, in part through the use of adhesives. However, adoption of the compound core type is not generally seen beyond the region. The channel core, on the other hand, has wider appeal. First introduced in Europe, the design relies on adhesives to create the fluff/SAP-free channels from which the core gets its name. Its advantages include distribution of the insult and breathability supporting skin health. Specially formulated adhesives have evolved to enhance the channel core's function. Core testing for traditional and newer designsTraditional core performance is generally evaluated in five ways. However, not every hygiene company does all five. These include acquisition speed, distribution, rewet, wicking, and core cracking. Bostik adds a preconditioned core cracking test which simulates the effects of wear prior to insult. For compound and pre-compound cores, SAP loss can be an issue and is commonly assessed. In the channel core, dynamic peel is used to check integrity of the channels. This can be done wet and dry, and through 24-hour immersion. Bostik's advanced testing facilities are available to complete these and other valuable procedures. We can also provide recommendations to help ensure your products perform up to expectations. Book a meeting with us to discuss changing your core design.Outline of the Episode [07:25] Introduction to the absorbent core system[11:20] Core cracking[12:05] Supporting consumer needs[15:05] History and evolution of the core[19:40] Benefits and trade-offs involved with various core types[23:43] Fluff ratios around the world[27:11] The role of the adhesive in absorbent cores[32:10] The ways core performance is tested[38:50] Issues to keep in mind if you are considering a change to your core[44:06] Customer challenges Bostik has helped to solve[48:05] Exciting possibilities on the horizon: Smart diapers and hybrid designsRecommended ResourcesContact Typhaine on LinkedIn.To learn more about the absorbent hygiene core, read our articles: ‘The Benefits ad Challenges of Manufacturing the Pre-Compound and In-line Compound Core' and ‘Doing More With Less: Adhesive's Role in the Core'. Also, bookmark and download our glossary, ‘Terminology for Core in Absorbent Hygiene'.Get Connected with Attached to HygieneTake our Listener Survey to receive copies of all 5 of our CSR Documents.Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from GreenOnion Creative.

Due to an enthusiastic response from early podcast listeners, we're reairing ‘Attached to Hygiene' episode 11: The Hygiene Market in 2035. This popular episode features Nick Carter, Vice President, Nonwovens Marketing at Avgol Nonwovens; DeeAnn Nelson, NA-R&D and Innovation Manager at Avgol; and Darius Deak, Global R&D Director for Bostik. Along with host Jack Hughes, they make predictions about the future of the nonwovens industry. Demographics and market trends in absorbent hygieneHow will the absorbent hygiene industry look in 2035? Jack and the three experts consider where the current trends are leading us based in part on market shifts being observed with Millennials and Gen Z consumers. For example, the Millennials are having children later than previous generations, or not having them at all. That mindset, along with ‘Black Swan' events like COVID-19, has resulted in the number of babies being born dropping significantly. This trend started in the 1980s and continues into the present day. Many Millennials are instead focusing on their pets, or ‘fur babies', which means there has been a shift from growth in baby care to pet care products. Also, the trend of e-commerce is playing a much bigger role in purchasing decisions. On the other end of the spectrum, the aging population is growing. This will likely result in more potential for the adult incontinence market. The impact of legislation and the need for sustainability More and more, consumers are seeking sustainable products. However, the legislation that is pushing for changes regarding single-use articles is sometimes getting ahead of the technology needed for the product to adapt. One example: Mexico City instituted a tampon ban before manufacturers were prepared with alternatives. Other times there are unintended consequences of legislated changes, such as a region's water source being unable to support a product like a reusable diaper. Both offer challenges and opportunities for producers and suppliers, who have to be ready with innovations.Outline of the Episode[02:09] Introduction of guests and overview of their backgrounds [08:11] Avgol's presentation at Hygienix 2020 as inspiration for episode[09:11] Market demographics in the absorbent hygiene industry[12:09] Millennials are putting off or choosing not to have children[15:19] Purchasing trends, such as e-commerce, of Gen Z[20:22] How legislation is outpacing technology[27:05] ‘Black Swan' events like COVID-19 and their effect on the market[36:30] Being sustainable whilst offering a product that meets consumers' needs[41:17] What are Avgol and Bostik doing to address the changes in the marketplace?Recommended ResourcesContact Nick on LinkedIn.Contact DeeAnn on LinkedIn.Contact Darius on LinkedIn.To learn more about the trend of sustainability in the industry, read our article ‘Is There a Sustainable Future for Disposable Hygiene?'Get Connected with Attached to HygieneTake our Listener Survey to receive an early copy of our CSR Whitepaper.Connect with Jack Hughes on LinkedIn. You can also find us at Disposable Hygiene Adhesives on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from GreenOnion Creative.

For individuals experiencing incontinence, situations and the products used to address them differ from person to person. Anatomy, medical conditions, preferences, and life responsibilities all contribute to how one individual's needs will vary from the other. In this episode of ‘Attached to Hygiene', host Jack Hughes is again joined by Alan Cottenden, Emeritus Professor of Incontinence Technology at University College London. Jack and Alan chat with three North American consumers—Paul, Beth, and Twila—about their experiences with incontinence. How do the three manage day-to-day circumstances with the condition? What products do they use, and how? And what changes and innovations do they hope to see?Managing incontinence with a variety of absorbent hygiene productsIncontinence can impact those with the condition in a variety of ways, from small leaks to a sudden and complete emptying of the bladder or bowels. Combine that with daily agendas that do—or don't—allow easy access to a bathroom, and incontinent consumers may use several different products with regularity. Even so, finding adequate protection can be difficult. For example, those who experience high flow may not be able to find products that can absorb the volume quickly enough to avoid leakage.Whilst all three of the panellists shared how being open and honest about their condition makes managing it easier, discretion remains an issue for each of them. Clothing may be selected based on the absorbent products they wear. They also worry about the sound of the product, such as crinkling ,becoming noticeable. Once the product is wet, several things can weigh on the user: Odour, the feeling of wetness, and even the fear of an additional release causing leakage. Another concern is changing articles in public restrooms, especially those that are not kept clean. Pull-on products in particular may offer excellent protection, but they can be impossible to change without removing pants or shoes. Sufferers would welcome anything that helps make the condition more manageable and reduces the stress that accompanies it.Outline of the Episode[03:51] Introduction to the three panellists and an overview of their types of incontinence [13:33] Deciding when and how to be discreet or disclose their condition[19:19] Each day's activities determine the products that are needed[22:22] The challenges of travelling with incontinence, especially by air[26:04] The pros and cons of using menstrual products for incontinence[30:04] Days are not always predictable … wearing extra protection just in case [36:29] Discretion relies on controlling how you look, plus odour and sound[43:16] The panellists' wish list for absorbent hygiene product innovations[57:44] Differences in managing incontinence now versus several years ago[01:04:17] Benefits to being open about your condition and experiencesResourcesYou can find Alan on LinkedIn. You may wish to leave him a message through our email at hygiene@bostik.com. If you'd like to donate to any of the preferred charities of our panellists, you can do so via the links below.The Simon Foundation for ContinenceBladder Health UKRead more about incontinence on our website. Articles include: ‘The Many Faces of Incontinence', ‘8 Product Needs That Are Important for Adult Incontinence', and ‘Discreet Absorbent Hygiene Products Are Important to Adults' . For additional information, download our 1-page PDFs, ‘Fit is Key to Comfort and Performance in Adult Incontinence' and ‘Core Performance in Adult Incontinence'. Or, request a copy of our complete ‘Adult Incontinence' whitepaper.Get Connected with Attached to HygieneTake our Listener Survey to receive an early copy of our CSR Whitepaper.Connect with Jack Hughes on LinkedIn. You can also find us at Disposable Hygiene Adhesives on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from GreenOnion Creative.

The first half of this two-part episode of ‘Attached to Hygiene' presented a high-level overview of absorbent hygiene in the Asia Pacific (APAC) region. Topics included market size, growth potential, demographics, and user habits. In part two of this interview, Rockey Ye, Business Director for Bostik's APAC region, and Tina Li, Bostik's Technical Service Manager, delve deeper into how these factors impact manufacturers, suppliers, and consumers. They explore areas such as supply chain challenges, major industry trends, and profitability. The experts also share insights on the top five consumer needs of comfort, confidence, consistency, cost, and convenience, sometimes called the five Cs. Challenges and trends for the region's absorbent hygiene industry The COVID-19 pandemic has created or worsened concerns for the industry, including supply chain issues and increasing costs. There is more competition among manufacturers who produce articles in the price-driven tiers. Because of rising expenses, it is tempting to pass that increase along to consumers. Due to competition, manufacturers may hesitate to go that route. For premium products, innovation is the driver.How quickly can producers adapt to meet their consumers' needs? By identifying and delivering on these ‘five Cs' needs and trends, producers gain an edge in the marketplace. Examples of this approach include baby pants, period panties, and e-commerce for convenience, and softer materials and cooling additives for comfort. They are also increasingly looking for ways to make their products more sustainable—another growing consumer trend—whilst keeping the articles affordable.Outline of the Episode[01:34] Product innovations in the industry [04:07] The challenge of balancing cost and sustainability[08:16] Established regulations in Europe help other regions create their own[11:35] Diaper pants are growing in popularity in many Asian countries[15:37] The benefits of e-commerce[17:59] The usage of wetness indicators and sensors[21:50] Increasing use of overnight diapers and period panties[23:13] How the need of comfort is impacting the market[27:57] The market role of stay-in-place performance [31:05] Demand for pads with cooling effects is increasing[35:46] Brands are being more transparent and earning eco-label certificationsResourcesYou can find Tina Li on LinkedIn. You may wish to leave her or Rockey a message through our email at hygiene@bostik.com. Listen to our episode on absorbent hygiene market trends:Hygiene Market Trends and InsightsListen to our other episodes dedicated to global market trends and regional dynamics:The APAC Market Part 1The EMEA Market Part 1The EMEA Market Part 2Read our article on how industry innovations are meeting the top five consumer needs in absorbent hygiene.Get Connected with Attached to HygieneTake our Listener Survey to receive an early copy of our CSR Whitepaper.Connect with Jack Hughes on LinkedIn. You can also find us at Disposable Hygiene Adhesives on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from GreenOnion Creative.

Incontinence is a serious matter for those who have to deal with it on a daily basis. Many sufferers seek out absorbent hygiene products to cope with their condition. And for most consumers, how their needs (leak protection, discretion, affordability, etc.) are met can make or break their trust in a brand forever. So how can producers better serve the consumer? One simple approach is to talk to product users. In this episode of ‘Attached to Hygiene', host Jack Hughes and guest moderator Alan Cottenden speak with a user panel from Europe. As Emeritus Professor of Incontinence Technology at University College London, Alan has extensive expertise with Incontinence products and user experience. Panellists Tonneke, Chris, and Rebecca share how current market products meet their needs and what more they wish for from the market as they manage their incontinence.The many challenges of living with incontinenceIncontinence affects an individual's daily life on many levels and to differing degrees. To live as normally as possible, incontinent adults rely on their absorbent product's effectiveness in several categories: absorption, odour control, and more. As we talk to our panel of users in this episode, we get to hear about their candid experiences with how incontinence limits and impacts their lives … altering what activities they do … the clothes they choose to wear … how they plan their day. We also learn what products work—or almost work—for them as they manage their condition. Whilst the panellists recognise the improvements made in the industry over the last several years, each has a wish list that would make living with incontinence just a little bit easier.Outline of the Episode[01:00] Incontinence is a sensitive problem with many aspects[05:54] Understanding user experience helps you address their concerns[13:05] Incontinence of any type can limit options or make living a full life difficult[17:41] Secrecy, discretion, and the reactions of others to incontinence[24:00] The panellists' experiences … Do current products meet their needs?[30:25] Skin health and managing issues caused by incontinence[34:25] Changes that would improve user experience with incontinence products[41:06] Why consumers may mix and match various product types [46:05] Users want more sustainable products, but they can't sacrifice performance or afford expensive solutions[51:02] The impact of a product's appearance on discretion and attitude ResourcesYou can find Alan on LinkedIn. You may wish to leave him a message through our email at hygiene@bostik.com. If you'd like to donate to any of the preferred charities of our panellists, you can do so via the links below.Bladder Health UKBekkenbodem4allThe Simon Foundation for ContinenceProgress Educational TrustFor additional information, download our 1-page PDFs, ‘Fit is Key to Comfort and Performance in Adult Incontinence' and ‘Core Performance in Adult Incontinence'. Or, request a copy of our complete ‘Adult Incontinence' whitepaper.Get Connected with Attached to HygieneTake our Listener Survey to receive an early copy of our CSR Whitepaper.Connect with Jack Hughes on LinkedIn. You can also find us at Disposable Hygiene Adhesives on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from GreenOnion Creative.

The absorbent hygiene market varies by region, and each has its own history, cultures, customs, and languages. However, there are distinctions between and even within countries. As an article producer, you need to keep these factors in mind when it comes to consumer preferences and expectations. In this episode of ‘Attached to Hygiene', Rockey Ye, Business Director for Bostik's Asia-Pacific (APAC) region, and Tina Li, Bostik's Strategic Market and Technical Service Manager, share their knowledge of absorbent hygiene in the APAC region. Topics include market size, growth potential, demographics, user habits, and the influence of local and international brands.The Impact of Culture, Demographics, Income, and More on Consumer Buying HabitsEven within the same region, there is no one-size-fits-all approach to meeting your consumer's needs. For example, some consider the menstrual health market in APAC to be the most diversified of all the world's regions. This plays a significant role in what types of articles are produced. In some APAC countries, individuals who menstruate prefer a thicker, longer-lasting pad. In other countries within this region, users want a product with additives that help keep them cooler in a warm climate.In certain areas of the industry, product supply is outpacing demand. Because of this, commoditisation is occurring in the low- and mid-tier levels of absorbent articles. Conversely, innovation is shaping higher-end products. Families, especially those with greater disposable incomes, are having fewer children. As a result, fewer baby diapers are produced and when they are, the products include more premium features. This lower birth rate, coupled with an aging population, is leading some manufacturers to shift their focus. Especially notable are growth opportunities in adult incontinence and period care. While local brands are entering the absorbent hygiene market, the global and regional brands continue to dominate. As a manufacturer who serves the APAC region, you can benefit from understanding these and other evolving dynamics and trends.Outline of the Episode[05:10] Introduction of Rockey Ye and Tina Li[07:53] The APAC region's market size and growth potential[13:10] How APAC differs from other regions, based on demographics and other factors[14:29] Higher income and its connection to a declining birth rate[17:22] The effect of Asia's diverse cultures on user habits [20:02] More disposable income means a higher demand for premium products[24:15] Material science innovation in absorbent hygiene[28:45] Divergent trends: Low-end commoditisation and high-end innovation[31:51] Consolidation in the manufacturing market[34:08] An e-commerce report on the company BabyCare[35:30] Global and regional brands still dominant in APACResourcesYou can find Tina Li on LinkedIn. You may wish to leave her or Rockey a message through our email at hygiene@bostik.com. Listen to our episode on absorbent hygiene market trends:Hygiene Market Trends and InsightsListen to both parts of our episodes on the EMEA market which includes Europe, the Middle East, and Africa:The EMEA Market Part 1The EMEA Market Part 2Read our article on how industry innovations are meeting the top five consumer needs in absorbent hygiene.Get Connected with Attached to HygieneTake our Listener Survey to receive an early copy of our CSR Whitepaper.Connect with Jack Hughes on LinkedIn. You can also find us at Disposable Hygiene Adhesives on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from GreenOnion Creative.

Concerns around sustainability. A more educated consumer base. Challenges of a pandemic! No doubt the absorbent hygiene market is evolving. In this episode of ‘Attached to Hygiene', Natalia Richer, Global AHP Consultant at Diaper Testing International, and Heidi Beatty, Crown Abbey CEO, share their insights on trends in absorbent hygiene:What is happening now?What is being explored?What is in store for the industry in the next three to five years?Convenience, Sustainability, and New Technologies Propel the IndustryThe absorbent hygiene industry, like many others, has been experiencing delays and shortages due to the pandemic. As a result, manufacturers across the globe are being forced to adjust supply chains. Others are having to make unexpected decisions, such as how to allocate their limited packaging materials. Even so, innovation continues: Diapers with channel cores have now been released by several manufacturers. Pant diapers are gaining market share in multiple regions and for different age groups. Reusable period panties are also growing in popularity. Some consumers, though, find the idea of a washable absorbent product to be confusing.At the same time, technological advancements are adding new functionality to products. For example, hospitals in Europe are adopting specially designed diapers that offer remote data collection. Another avenue being explored is based on the fact that bodily fluids carry valuable information about the user's health. What if absorbent hygiene products could also screen for certain indicators in urine or blood? Then they could flag possible health issues and notify users so they can take action sooner. Innovations such as these could bring entirely new benefits to the absorbent hygiene products of the future. Outline of the Episode[04:54] How the pandemic affects the absorbent hygiene market[08:43] The most educated generation of mothers in history are expecting greener, cleaner, and more transparent products[10:37] Smarter products enable convenience and new types of data tracking[17:51] Some advanced potentials for absorbent hygiene products[22:45] A closer look at channel cores and reusable period products[28:21] How TESCO is working to help consumers be more sustainable[31:34] The Latin-American mindset and opportunities for market growth[35:06] The more eco-conscious you are, the more involved you can be in your purchases[39:21] Are compostable products bringing any nutritional value back to the soil?[43:47] Predictions for the absorbent hygiene market in the next five yearsResourcesYou can find Natalia Richer and Heidi Beatty on LinkedIn or leave them a message through our email at hygiene@bostik.com. You can also connect with this episode's moderator, Diane Toonen on LinkedIn.Get Connected with Attached to HygieneTake our Listener Survey to receive an early copy of our CSR Whitepaper.Connect with Jack Hughes on LinkedIn. You can also find us at Disposable Hygiene Adhesives on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from GreenOnion Creative.

This episode is sponsored by Cotton Incorporated and their B2B focused website, CottonWorks.New products enter the market every day, and their creators hope they are successful. However, sometimes products flounder or fail. There are many reasons: Assumptions about consumer expectations or preferences were wrong. The consumer's needs change by the time the product reaches the market. The product may be priced too high or too low. That's why it's crucial for manufacturers to incorporate consumer feedback from inception to launch. But how is this done? In this episode of ‘Attached to Hygiene', Amrita Saigal, CEO of Kudos, explores this question and others with host Jack Hughes. The Power of Connecting With Your Consumer BaseThe original concept of Kudos' diapers was to offer parents a more natural alternative for their babies. Next, the idea was refined based on conversations with the consumers the company hoped to serve. Since 90% of babies are born to Millennials, they were the obvious market. The team also researched who made the purchasing decisions and discovered it's overwhelmingly the mother. Based on their findings, the company created a profile of their typical consumer, whom they call Natural Nikki. They let their future consumer base test prototypes and offer input. Most importantly, they listened to that feedback and implemented changes. Because of this approach, by the time Kudos officially launched, there was already a level of trust established. The company had a built-in base of consumers who were invested in the brand.One thing that Amrita considers important is transparency. Let the consumers know what you've done for them and be honest about the challenges. For example, Kudos diapers are natural everywhere that touches the baby, but there are plastics in other areas of the product. Why? The market doesn't have affordable alternatives yet. When demand goes up, new processes will emerge. Eventually, the prices for more sustainable alternatives will come down. Knowing their consumer's thoughts on price, quality, and sustainability helps Kudos to find the right balance to meet today's needs and plan for the future of the market.Outline of the Episode[04:53] The amount of plastic put into absorbent consumer products[06:49] What parents are concerned about in their baby's diapers[08:04] What do eco-friendly diapers mean by eco-friendly?[13:36] What does the Millennial mom look for from diapers?[16:01] Statistics on Millennial parents[21:03] Millennial moms struggle for balance in many areas[27:17] Why Natural Nikki chooses Kudos diapers[32:07] When will the world make sustainability mainstream?[36:00] Including the consumers in your product's journey gains their trust[41:15] Amrita on building a tight-knit customer baseResourcesYou can find Amrita Saigal on LinkedIn or leave her a message through our email at hygiene@bostik.com.Learn more about Kudos by visiting their website. Get Connected with Attached to HygieneTake our Listener Survey to receive an early copy of our CSR Whitepaper.Connect with Jack Hughes on LinkedIn. You can also find us at Disposable Hygiene Adhesives on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from GreenOnion Creative.If you'd like to see the results of the Clinical Study from Cotton Incorporated, you can do so on their B2B focused website, CottonWorks.

Individuals who menstruate have full lives, and their product of choice has to keep up with the demands of their lifestyle. A pad that isn't sticking is the last thing they want to worry about. In this episode of ‘Attached to Hygiene', experts Jill Scheu, Chemist and Group Leader, and Luke Burkholder, Technical Account Manager, explore the number one issue that most menstrual health product users have with pads: stay-in-place performance. Consumer feedback is clear. About half of product users reported experiencing stay-in-place performance issues 50% of the time. If current methods are not meeting consumer expectations, then it's time for a different approach to how pads are being tested for the market.Stay-in-place performance is a complex issue in menstrual healthDisposable pads are just one of the many products that users consider 'essential' when it comes to managing their period. According to Jill, once they find something that works for them, they typically don't change brands—even if that article falls below their standards. It's also why manufacturers may be cautious about making changes to their products and methods. Producers are concerned about losing that loyalty. And so, the stay-in-place problem persists.Jill and Luke have been studying what pad users need from the attachment adhesive. One question they asked was why the industry standard—peel testing—wasn't accurately predicting user experience. Next, they considered what variables are involved in meeting the consumer's expectations. And lastly, how can the industry test for the stay-in-place performance users really want? Their answer was to create an entirely new procedure, Bostik's patent-pending Staybility™ test method.Outline of the Episode[05:55] Normalising the discussion of pads, underwear, and the menstrual cycle[08:57] The diversity of consumers and menstrual health products[10:32] User loyalty and the risk of changing products[15:40] Menstrual pads should meet expectations, with the fewest limits possible[20:10] Underwear fabrics, treatments, knits, and more can affect staying power[26:11] Valid testing starts with standard materials, then explores variables[32:00] The flexibility of Staybility™ test method for evaluating many factors[36:57] The entire pad's construction impacts its stay-in-place performance[40:14] How can a pad attachment adhesive meet consumer expectations?[42:47] Partnering with producers to better understand consumer experienceResourcesYou can find Luke Burkholder on LinkedIn or leave Jill or Luke a message through our email at hygiene@bostik.com.Want to see how your pad's performance stands up? Click on our request form, select Service and Support, and mention Staybility™ Testing in the space provided.Take our Listener Survey to receive an early copy of our CSR Whitepaper.Watch our Webinar on Stay in Place and Staybility.Download our Whitepaper, ‘Fabrics, Undergarments, and the Pad Attachment Adhesive'Download our Whitepaper, ‘Next Level Stay-in-Place Testing, and Adhesive Technologies'Get Connected with Attached to HygieneConnect with Jack Hughes on LinkedIn. You can also find us at Disposable Hygiene Adhesives on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from GreenOnion Creative.

Take our listener survey to receive our new CSR Whitepaper.Two U.S. states have already enacted laws requiring disposable hygiene packaging to list ingredients. Other states are considering the same. These policies, which mandate the disclosure of intentionally added ingredients, empower consumers in understanding what is in their favourite menstrual products. But is this level of transparency good news for manufacturers? In this episode of ‘Attached to Hygiene', host Jack Hughes explores these questions with Jane Wishneff, Executive Director for The Center for Baby and Adult Hygiene Products (BAHP). Together, they discuss emerging mandates and their current impact. Wishneff also shares what she expects to see in the future for absorbent hygiene products in the United States.Could 50 States Have 50 Conflicting Policies on AHPs?The absorbent hygiene product regulations in New York and California are rather different. The New York law, in effect now, is fairly brief. California's law, which begins January 2023, is quite detailed. They also vary in requirements and other important areas. Manufacturers are working to find solutions that will satisfy both sets of directives. Imagine the complexity the industry will face if all 50 U.S. states pass conflicting laws regarding transparency and sustainability. They may also disagree on where and how the information needs to be provided. Specific packaging for each state would be unworkable. It would also be a disservice to the consumers who are looking to the labels for information. So far, the FDA (America's Food and Drug Administration) is gathering data but has not enacted any regulations. This has led several industry players to become proactive in offering feasible, transparent solutions.The European Union (E.U.) has already established regulations and guidelines regarding disposable hygiene products. This brings pressure on America to do likewise. But it also allows lawmakers and manufacturers to learn what works, and what could—or should—be done differently in the U.S. Lastly, American laws can, in a way, borrow the E.U.'s expertise. For example, the California law states that companies cannot claim as a confidential ingredient anything that the E.U. has designated a chemical of concern. The question remains: When, and what shape, will federal regulations take?Outline of the Episode[03:10] What Wishneff likes most about working in the hygiene industry[04:49] The pressures spurring ingredient disclosure for hygiene products[08:10] The effects of inconsistency in legislation for both consumers and manufacturers[12:08] Exploring ways to increase the availability of information (such as the Smart Label app)[14:45] A patchwork of ingredient disclosure laws: New York, California, and more[18:55] Proactive industry action and building a common, understandable language [20:59] The FDA on ingredient disclosures and UDI (unique devise identifiers)[27:03] Details and background on New York and California ingredient disclosure mandates and regulations[31:39] The European Union's policies on sustainability help inform U.S. policy[34:15] What are intentionally added and unintentionally added ingredients?[37:46] Wishneff's advice for U.S. companies: Stay informed. Be a part of the process. ResourcesYou can find Jane Wishneff on LinkedIn, or leave her a message through our email at hygiene@bostik.com. You can also access the FemCare Answers Product Ingredient Glossary from BAHP that Jane mentioned in the interview right here!Get Connected with Attached to HygieneTake our listener survey to receive our new CSR Whitepaper.Connect with Jack Hughes on LinkedIn. You can also find us at Disposable Hygiene Adhesives on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. You can find Attached to Hygiene wherever you get your podcast!Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from GreenOnion Creative.

Take our listener survey to receive our new CSR Whitepaper.Menstruation is a normal and natural experience. And yet, people are still struggling to raise awareness of the needs it brings. Another area that needs work: ease of access to products. With these concerns in mind, ‘Attached to Hygiene' takes a closer look at the megatrends driving the menstrual health market. Host Jack Hughes welcomes back Danielle Keiser, Managing Partner of Impact at Madami and Founder of Menstrual Health Hub. Together, they explore the main factors affecting the current culture of menstruation. What new types of reusable products are emerging in the market? How does socioeconomic status keep consumers from getting what they need? How are industry players and period product manufacturers responding to these market shifts? And lastly, what is the future of the menstrual health market? The Changing Menstrual Health Consumer TrendsIn the age of Millennials and Gen Z, the focus is changing from profit to people. Today's menstrual health consumers want to experience menstruation on their own terms. Many are vocal about their desire for products that are reusable (e.g., menstrual cups or period panties). This is leading to innovations in the market, often created by the consumers themselves who found their needs were not being met. Danielle and Jack discuss the term ‘period poverty' and why ‘menstrual equity' is a more fitting depiction. As Danielle states, economic status should not have a negative impact on women who menstruate. At 51% of the population, this group should not be considered a ‘niche market'. Their voices need to be heard in all aspects of menstrual health including disposable hygiene products. Outline of the Episode[03:25] The current consumer trends in menstrual health products[05:40] Cultural shifts are creating new market opportunities[10:45] Women are crafting products based on their own needs[15:15] How innovation is driving the market (e.g., period panties) [21:11] Companies need to address what happens to their products in terms of waste management [24:56] How consumers are supplementing, mixing, and matching products to suit their needs[29:06] Why companies should implement a social impact strategy[32:50] Why ‘menstrual equity' is a more apt term than ‘period poverty'[39:25] The misconception surrounding menopause and perimenopause, and meeting the needs of perimenopausal women[44:10] Different bodies may require different solutions for their menstrual health[49:43] The goal of making menstruation as little of a problem as possible by putting people before profitResourcesYou can find Danielle Keiser on LinkedIn, on the official website of Madami and MHHub.org, or you can leave her a message through her email at danielle@mhhub.org.You can also download a copy of the Glossary for the Global Menstrual Movement, mentioned in today's episode.You can learn more about the Decolonizing Menstrual Health project, onthe Menstrual Health Hub website.Get Connected with Attached to HygieneTake our listener survey to receive our new CSR Whitepaper.Connect with Jack Hughes on LinkedIn. You can also find us at Disposable Hygiene Adhesives on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. You can find Attached to Hygiene wherever you get your podcast!Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from GreenOnion Creative.

To gain the trust of menstrual product consumers, we need to truly understand their needs. This starts by examining whether current products answer the consumers' concerns on safety, usability, and environmental impact of the menstrual health market. In this episode of ‘Attached to Hygiene,' Jan O'Regan, outgoing Director of Strategic Initiatives at Cotton Incorporated, explains the different segments in the menstrual health market. She and host Jack Hughes also discuss trends such as transparency and how Cotton Incorporated is tackling innovation in its quest to become more sustainable.The three stages of menstrual healthOne way to ensure we're meeting their needs is to identify how their menstrual health evolves over time. Jan cites three stages: teenage years, young adulthood, and established adulthood. How menstruators in these three groups experience menstruation can be vastly different. This in turn can have profound effect on their disposable hygiene needs, preferences, and buying habits. While the focus for the teenager is physical, the impact for the young adult is more emotional. The mature buyer generally has established routines; however, there is still room for growth in this market.Changing culture of menstrual health creates new opportunitiesThe menstrual health market continues to evolve through trends and innovation. Today's consumers expect more transparency and want to know what is in the products they use. They are also more open about their menstruation experience with some young menstruators even hosting ‘period parties'. As the culture of menstrual health evolves, disposable hygiene manufacturers like you can take advantage of growth potential in many areas. It all comes down to listening to your consumers and finding ways to stand out in the market.Outline of the Episode[02:22] The three stages of menstrual health[03:43] How does menstruation affect young adult and established adult menstruators[06:40] How are brands targeting the different life stages of users?[11:00] The trend for transparent and informative packaging[13:43] Asking consumers what is in their menstrual health products[16:57] Evolution of regulation for products' ingredients[20:15] Working with agricultural programs and industry organisations to support sustainable cotton[23:02] The ingredients of cotton and the cotton market[26:48] The biodegradability of cotton[29:12] What you shouldn't do with your cotton products, even if they're biodegradableResourcesYou can find Jan O'Regan on LinkedIn. (As this episode airs, Meghan Holliday will succeed Jan as Director of Nonwovens Marketing at Cotton Incorporated.) You can contact Meghan on LinkedIn or via her email at MHolliday@CottonInc.com.Check out Cotton Incorporated's B2B resource hub, CottonWorks™. For more information on Cotton's efforts around sustainability, visit consumer-facing, Cotton Today or B2B site, Cotton Sustainability | CottonWorks™.Get Connected with Attached to HygieneSign up for our newsletter to get emails every two weeks with updates about new episodes, additional materials about what was discussed in the episode, and, starting in early 2022, exclusive content we've created around topics like sustainability, absorbent core, feminine hygiene, and others. This will include whitepapers, glossaries, 1-pagers, and other helpful learning materials. So if you want to stay up to date on everything we know about important industry topics, click this link to sign up for our Attached to Hygiene newsletter.Connect with Jack Hughes on LinkedIn. You can also find us at Disposable Hygiene Adhesives on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. You can find Attached to Hygiene wherever you get your podcast!Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from GreenOnion Creative.

In this episode of ‘Attached to Hygiene', Jan O'Regan, outgoing Director of Nonwovens Marketing for Cotton Incorporated, helps us view the full scope of the menstrual health market. Today's topic: the cultural, religious, and commercial factors that play a role in how women make their feminine hygiene choices. Listen as Jan and host, Jack Hughes, have a conversation about a variety of related subjects. Included in the discussion: What do consumers expect from the brands they purchase? Why are certain brands leading the way? What are the biggest opportunities for market growth?Continuing Cotton Incorporated's Hygienix ConversationThis podcast interview elaborates on the presentation Cotton Incorporated gave at the annual Hygienix Conference in November of 2021, giving you additional information on the nonwoven markets and economic trends occurring today. Jan and Jack talk more in-depth about the research results conducted on qualitative focus groups from nine different countries. They delve into how this research gives us a better understanding of the global market for feminine hygiene products. For example, it was found that menstruation first occurs to women at an average of 12 years and 10 months old. This period lasts 5 days (again, on average), and menstruators may use as many as 12 period products in that time. Overall, this is a fast-moving, ever-evolving market with many opportunities for new brands. In fact, the menstrual health market is expected to grow by 25% from 2019 to 2024. Currently, China holds the biggest market for feminine hygiene products. India, on the other hand, is expected to continue as the fastest-growing region in the market. Understanding the changing needs and preferences of feminine hygiene consumers worldwide has the potential to offer great benefits for you as a manufacturer. This knowledge can prove helpful as you evaluate your current product line and explore future designs.Outline of the Episode[04:47] Cotton Incorporated, dedicated to research and marketing of all aspects of 'cotton'[06:34] Overview of Cotton Incorporated's presentation at the annual Hygienix Conference[09:18] The countries that serve the biggest feminine hygiene markets[13:37] What can developing countries contribute to this market's continuous growth?[15:06] Why should the feminine hygiene market pay attention to Africa?[18:00] How cultural and religious factors affect the market [22:02] Which brands are succeeding in the marketplace and why[24:01] Opportunities for new brands entering the marketplace[28:02] Feminine hygiene is a quick-moving market that comes with a lot of opportunities for growthResourcesYou can find Jan O'Regan on LinkedIn. (As this episode airs, Meghan Holliday will succeed Jan as Director of Nonwovens Marketing at Cotton Incorporated.) You can contact Meghan on LinkedIn or via her email at MHolliday@CottonInc.com.Check out Cotton Incorporated's B2B resource hub, CottonWorks™. For more information on Cotton's efforts around sustainability, visit consumer-facing, Cotton Today or B2B site, Cotton Sustainability | CottonWorks™.Get Connected with Attached to HygieneSign up for our newsletter to get emails every two weeks with updates about new episodes, additional materials about what was discussed in the episode, and, starting in early 2022, exclusive content we've created around topics like sustainability, absorbent core, feminine hygiene, and others. This will include whitepapers, glossaries, 1-pagers, and other helpful learning materials. So if you want to stay up to date on everything we know about important industry topics, click this link to sign up for our Attached to Hygiene newsletter.Connect with Jack Hughes on LinkedIn. You can also find us at Disposable Hygiene Adhesives on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. You can find Attached to Hygiene wherever you get your podcast!Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from GreenOnion Creative.

Roughly half of the world's population experiences menstruation at some point in their lives. As it affects so many individuals, you'd think we as a society would have a greater understanding of menstrual health. But that's the thing. While it is a common, natural process, there's still so much we can learn. This episode of ‘Attached to Hygiene' is the first in a series aimed at helping the industry design better products for her. Joining host Jack Hughes to discuss menstrual health and the specifics of the cycle is Danielle Keiser, Managing Partner of Impact at Madami and Founder of Menstrual Health Hub .On cycle health and the word hygieneWhen we talk about hygiene, the tendency is to think of making things clean. This is why Danielle believes using the term ‘menstrual hygiene' is a disservice to the goal of promoting health and wellbeing. Simply using the word ‘hygiene' reinforces the stigma of unclean—the need to sanitise—during a woman's period . Danielle prefers ‘menstrual health' or ‘cycle health'. Just like any other hygienic practice, we do these things to achieve a higher level of health. Plus, they both embrace the entire cycle.To design and produce better products, the industry needs a clearer understanding of her needs all month long. How can our products best support her through each of the four phases? According to Danielle, menstrual education empowers everyone, from the young girl to society as a whole. It also allows article producers to discover new opportunities within the menstrual health market.Outline of the Episode[03:39] International Menstrual Health Day[05:19] Madami – Solutionary experts and consultants in women-centred design[09:05] The value of paying attention to social enterprises[13:00] Menstrual health vs. menstrual hygiene management (MHM)[18:20] The downside of emphasising ‘hygiene' rather than ‘cycle care'[22:42] The four phases of the menstrual cycle; how body chemistry influences energy and actions [32:46] Menstrual education before menstruation empowers young girls[35:11] Informed choice on contraception and menstrual health[40:08] Improved understanding of menstrual health catalyses new marketsResourcesYou can find Danielle Keiser on LinkedIn, on the official website of Madami and MHHub.org, or you can leave her a message through her email at danielle@mhhub.org.You can also download a copy of the Glossary for the Global Menstrual Movement, mentioned in today's episode.Get Connected with Attached to HygieneSign up for our newsletter to get emails every two weeks with updates about new episodes, additional materials about what was discussed in the episode, and, starting in early 2022, exclusive content we've created around topics like sustainability, absorbent core, feminine hygiene, and others. This will include whitepapers, glossaries, 1-pagers, and other helpful learning materials. So if you want to stay up to date on everything we know about important industry topics, click this link to sign up for our Attached to Hygiene newsletter.Connect with Jack Hughes on LinkedIn. You can also find us at Disposable Hygiene Adhesives on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. You can find Attached to Hygiene wherever you get your podcast!Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from GreenOnion Creative.

In the single-use disposable hygiene industry, sustainability presents unique challenges, but the benefits can be equally great. Each change manufacturers make is multiplied by every article sold, so even incremental shifts really add up. What are industry players doing to meet sustainability goals? What should they be doing? What is the role of the consumer … or the government? In part 4 of our series on sustainability in Disposable Hygiene, Christophe Morel, Bostik's Global Marketing Manager for Market Insights and Sustainable Innovation, joins host Jack Hughes to discuss how to improve end-of-life solutions for single-use products. The Role of the Key Players in the Disposable Hygiene IndustryExperimentation in the business and technical aspects for circularity is taking place in the industry. But how are absorbent article manufacturers to implement guidelines and get everyone involved? Producers seek ways to influence the consumer, though a number of them believe governing bodies need to enforce regulations in this area. Timing can also be a problem, especially when products are banned before a solution is in place. Ultimately, there needs to be a balance, legal framework, and incentives. When it comes to the role of disposable hygiene adhesives in supporting better end-of-life options, there are three main areas of opportunity. One is through use of bio-based materials such as with Bostik's new product line, Nuplaviva™. The second is by reducing the weight of the product, thus using fewer resources. Third is designing products to facilitate more circular processing after use. What Are the Most Circular End-of-Life Solutions?Composting and recycling are two main end-of-life possibilities, but there are drawbacks to each. For example, with today's technologies the benefits may not outweigh the costs, whether in energy use or CO2 emissions. There is no easy solution, but we as an industry need to keep looking into potential options. In an economy with limited resources, progress still needs to be made, one step at a time. But in the future, the key will not be in creating a single recyclable product, but rather implementing a process that is able to recycle any product. In that future, producers, suppliers, municipalities, and consumers will all play a role in developing and implementing solutions.Outline of the Episode[2:35] What are industry players doing to improve end-of-life solutions for disposable hygiene products?[4:31] Pilot situations and experiments for sustainability around the world[7:09] Governing bodies are enacting regulations to further sustainability efforts[9:48] What role does the adhesive play in supporting end-of-life possibilities?[14:40] Recycling as an option for end-of-life scenarios [16:37] The current limitations of composting[22:15] Market examples of efforts toward sustainability [24:38] The importance of creating a process that can recycle any product[25:30] The materials involved in the recycling process[28:08] Can (or should) producers also take on the role of recycling?ResourcesDownload our sustainability glossary, as mentioned in the podcast.You can find Christophe Morel on LinkedIn, or you can leave him a message through our email at hygiene@bostik.com.Get Connected with Attached to HygieneSign up for our newsletter to get emails every two weeks with updates about new episodes, additional materials about what was discussed in the episode, and, starting in early 2022, exclusive content we've created around topics like sustainability, absorbent core, feminine hygiene, and others. This will include whitepapers, glossaries, 1-pagers, and other helpful learning materials. So if you want to stay up to date on everything we know about important industry topics, click this link to sign up for our Attached to Hygiene newsletter.Connect with Jack Hughes on LinkedIn. You can also find us at Disposable Hygiene Adhesives on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. You can find Attached to Hygiene wherever you get your podcast!Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from GreenOnion Creative.

According to current estimates, some 6-7 billion disposable hygiene articles are produced annually worldwide. Where available, they have been shown to benefit women, children, and other segments of society. But what will it take to bring disposable hygiene into a more circular economy? In part 3 of this episode of ‘Attached to Hygiene', Christophe Morel, Bostik's Global Technical Marketing Manager, joins host Jack Hughes to consider the possibilities.A New Era of Resource Management in Disposable HygieneOver the last 50 years, the disposable hygiene industry has made great strides in reducing the weight of baby diapers. This inevitably reduced the resources needed to produce them. Even so, more can be done. In addition to further weight reduction, shifting away from fossil resources including fuel for energy will help. The market will also need to find economical ways to produce renewable raw materials. The current rate of production falls far short of what the industry consumes today. And, as articles become available in underserved regions of the world, even more will be required.End-of-Life Management Includes Everything From Design to RecyclingTo make the industry more circular, managing end-of-life outcomes should begin early, in the design phase. For example: As much as 70% of the discarded product is human waste. How will it be removed? Do the plastics and other components need to be separated? If so, how can it be done economically? After all, any sustainable improvement should also bring its share of financial benefits. Otherwise, it's not sustainable … it's philanthropy. The efforts of other industries around recycling may give disposable hygiene a glimpse of what lies ahead.Outline of the Episode[04:40] Sustainability is about society, economy, and the environment. How is the industry doing?[07:00] The industry's 4 key challenges for improving sustainability[11:51] Efforts to minimise the use of resources and reduce waste [16:55] Is there one definition for a sustainable diaper? Why all solutions are welcome[20:05] Successes and challenges in other industries' recycling efforts[23:28] A large part of bringing disposable hygiene into the circular economy is managing the flow of carbon[27:44] The value of designing products with end-of-life scenarios in mind[30:06] How realistic is designing disposable hygiene products for circularity?[33:20] The feasibility of switching to bio-sourced and renewable materials[36:22] Not all bio-sourced materials are better for the environment[38:04] Today's limited supply of bio-sourced materialsResourcesYou can find Christophe Morel on LinkedIn, or you can leave him a message through our email at hygiene@bostik.com.Get Connected with Attached to HygieneSign up for our newsletter to get emails every two weeks with updates about new episodes, additional materials about what was discussed in the episode, and, starting in early 2022, exclusive content we've created around topics like sustainability, absorbent core, feminine hygiene, and others. This will include whitepapers, glossaries, 1-pagers, and other helpful learning materials. So if you want to stay up to date on everything we know about important industry topics, click this link to sign up for our Attached to Hygiene newsletter.Connect with Jack Hughes on LinkedIn. You can also find us at Disposable Hygiene Adhesives on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. You can find Attached to Hygiene wherever you get your podcast!Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from GreenOnion Creative.

In one way or another, today's disposable hygiene products benefit almost everyone … babies, parents, women, older adults, and more. Protecting the planet for future generations is a goal that an increasing number of companies and consumers are embracing. So, what can we as an industry do to help?For disposable hygiene manufacturers, reducing their carbon footprint takes many forms. Processes, machinery, operating procedures, safety, and cost are among the many factors that can't be overlooked. In Part 2 of this sustainability series, Seif Shaarawy, Bostik's Operations Director, and Luke Burkholder, Technical Account Manager at Bostik, discuss the challenges that come with sustainable production and the steps Bostik has taken toward creating and supporting more sustainable products and operations.Reducing Product Weight Helps to Cut Costs, Material Consumption, and WasteThe four big challenges producers face in reducing the weight of their product are resource management, waste management, societal improvements, and process efficiency. Seif and Luke discuss the importance of the disposable hygiene industry working together to address these challenges. Reducing weight—doing more with less—has been a trend for decades. But now, it's not just about cost and convenience; the very health of the planet is at stake. Substrates, adhesive add-on, and product design are all considered. An obvious target for weight reduction is the core. This can include changing the ratio of SAP to fluff, or using a compound/pre-compound core or channel core (learn more about channel core with our video). Luke concludes this episode by explaining how crucial a role the adhesive plays in enabling weight and waste reduction. Outline of the Episode[03:27] What is the essence of being a responsible manufacturer?[04:46] Reusing is a step up from recycling[09:04] Scope 1, 2, and 3: three categories for emissions[11:57] The transition to LED lighting and smart processes[15:40] Why safety and health of stakeholders must be a top priority[20:59] The challenges that generally come with sustainable production[23:19] A 2018 report by the United States Environmental Protection Agency[26:16] What weight reduction in product design means for producers in the disposable hygiene industry[30:19] The ways you can change the product to take out weight[33:05] What role are adhesives playing in supporting the producers of their core?ResourcesYou can find Seif Shaarawy and Luke Burkholder on LinkedIn, or you can leave them a message through our email at hygiene@bostik.com.To hear the full interview with Seif Shaarawy, watch our webinar ‘Sustainable Production at Bostik'.Get Connected with Attached to HygieneSign up for our newsletter to get emails every two weeks with updates about new episodes, additional materials about what was discussed in the episode, and, starting in early 2022, exclusive content we've created around topics like sustainability, absorbent core, feminine hygiene, and others. This will include whitepapers, glossaries, 1-pagers, and other helpful learning materials. So if you want to stay up to date on everything we know about important industry topics, click this link to sign up for our Attached to Hygiene newsletter.Connect with Jack Hughes on LinkedIn. You can also find us at Disposable Hygiene Adhesives on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. You can find Attached to Hygiene wherever you get your podcast!Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from GreenOnion Creative.

In this encore podcast, Jack is joined by Christophe to offer a fresh take on the consumer's need for confidence, and how it drives disposable hygiene market trends.Exploring the Consumer's Need for ConfidenceAccording to Christophe, there's more to a product's ability to instill confidence than you might think. As article producers, you want your consumers to have confidence (trust) in the performance and safety of your disposable hygiene products and your brand. But there's another angle to consider: How can diapers, pads, and other products give their users confidence in themselves and increase their freedom to enjoy life? Listen to the full episode to find out.Outline of the Episode[05:09] Consumer confidence in your products and in themselves[08:06] How consumer confidence impacts the disposable hygiene industry overall[09:50] Expectations differ by age and market[10:45] Confidence in your product's discretion and safety [12:12] The impacts of substances of interest, past and present[14:30] Three consequences of public conversations about substances of interest[17:00] Adult incontinence and the need for discretion[20:58] Feminine hygiene products: stigma, discretion, and stay-in-place performance[24:39] The role of adhesives in supporting consumer confidenceResourcesYou can find Christophe Morel on LinkedIn, or you can leave him a message through our email at hygiene@bostik.com. Bostik recently launched another podcast called Bostik Talks & Transition(s). The podcast is all about finding inspiration, collaboration and learning from CSR experts, from Bostik and other multinational companies, how to transition to a more sustainable business model. Christophe was featured on episode 3 of Bostik Talks to share our strategy around sustainability in the disposable hygiene industry. Check out his episode here.Get Connected with Attached to HygieneSign up for our newsletter to get emails every two weeks with updates about new episodes, additional materials about what was discussed in the episode, and, starting in 2022, exclusive content we've created around topics like sustainability, absorbent core, feminine hygiene, and others. This will include whitepapers, glossaries, 1-pagers, and other helpful learning materials. So if you want to stay up to date on everything we know about important industry topics, click this link to sign up for our Attached to Hygiene newsletter.Connect with Jack Hughes on LinkedIn. You can also find us at Disposable Hygiene Adhesives on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. You can find Attached to Hygiene wherever you get your podcast!Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from GreenOnion Creative.

The movement towards more sustainable products—important to consumers and manufacturers alike—has created multiple challenges and opportunities for disposable hygiene manufacturers today. Even when addressed with transparency, information from producers can quickly garner skepticism, distrust, and a bad reputation overall. In Part 1 of this episode of "Attached to Hygiene," host Jack Hughes is joined by Bostik's Global Market Marketing Manager, Market Insights and Sustainable Innovation, Christophe Morel, and Bostik's R&D Engineer, Laurianne Libralesso, to discuss how Bostik views and defines sustainability in the scope of disposable hygiene adhesives.Sustainable products – What are the real issues?Sustainability isn't just about protecting the environment. That's one important aspect, yes, but Christophe Morel identifies the societal aspects of consumer safety and consumer perception as also worthy of focused attention. Today, the most talked-about material for sustainable and non-sustainable products is plastics—specifically single-use plastics. Unfortunately, when the consumer thinks plastics, they can also think chemicals—a word whose mere mention can generate fear. (This is called Chemophobia.) While producers can work to address concerns about substances of interest (SOI), helping the consumer to FEEL safe is also a priority. The other issue lies in how a product's plastics impact the environment. A National Geographic study shows that about 91% of plastics used are never recycled. According to UNEP, the world produces 300 million tonnes of plastic waste every year. Today, that plastic waste can end up in landfills and, unfortunately, in far-off waters. But there are steps the disposable hygiene industry—and suppliers like Bostik—can take to improve sustainability going forward. Christophe and Laurianne outline several opportunities already being pursued.Outline of the Episode[03:13] Where consumers see issues when it comes to a product's sustainability[04:21] A quick calculation on the number of plastics produced each year [08:32] How producers respond to the market's increased attention on sustainable products[12:22] How does Bostik define sustainable adhesives?[16:09] When it comes to hygiene products, safety is the top concern![20:08] What the pandemic revealed about how consumers receive information[24:53] The market's scepticism around chemicals present in hygiene products[27:51] What is chemophobia, and how does it impact the market?[33:24] Manufacturers seek the approval of independent labelling systems[39:14] How is Bostik supporting its article producers in gaining our customers' trust?ResourcesYou can find Christophe Morel and Laurianne Libralesso on LinkedIn, or you can leave them a message through our email at hygiene@bostik.com. Get Connected with Attached to HygieneConnect with Jack Hughes on LinkedIn. You can also find us at Disposable Hygiene Adhesives on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. You can find Attached to Hygiene wherever you get your podcast!Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from GreenOnion Creative.

Aside from medical care, individuals that suffer from incontinence also struggle with an array of other issues that compound their condition. Addressing these sub-factors is key to empowering patients to tackle the condition to the best of their abilities. In Part 2 of this episode of "Attached to Hygiene," host Jack Hughes continues speaking with NorthShore Care Supplies Director of Marketing and Communications, Vicki Wolpoff, and NorthShore Owner and Founder, Adam Greenberg to discuss the secondary struggles that come with incontinence, the benefits of incorporating fashion and variety into adult care products, and how fundamental education is in ending the confusion around incontinence.Why You Don't Want to Confuse Your MarketOne of the many factors that hinder individuals suffering from incontinence is confusion. When patients don't understand the terms that appear in the materials they're reading, they tend to get discouraged. The reason is, when someone faces a condition they're shy about, the last thing they want to do is attract attention. As much as possible, they'll try to understand things on their own, but if they fail, they could give up. This is why it's critical for adult care products to be accessible, especially to the senior market. If the information in the packaging is too exclusive, people choosing from the options available on the shelves won't benefit. What's worse, some packaging may even prove to be counterproductive. For NorthShore, this becomes an opportunity to lead with designs that informs and educates. They provide educational materials to their consumers through packaging, blogs, and their company website for every step in the purchasing process.Outline of the Episode[02:01] What people with incontinence seek the most[03:43] Aside from the primary needs, what are the other factors that patients struggle with?[06:31] The need for more education about incontinence[09:07] Confusion hinders people from getting to know the products they need.[12:48] About NorthShore's most-read article: "Why shouldn't you double up?"[15:44] The effects of incorporating fashion into adult care products[18:53] COVID elevated everyone, including the elderly.[22:30] With sustainability comes innovation.[24:11] The medical-looking packages need to go![26:38] Flexibility differs when designing products for the lightly affected to the heavily affected patients.ResourcesYou can find Adam Greenberg and Vicki Wolpoff on LinkedIn, or you can leave them a message through our email at hygiene@bostik.com.Also, follow NorthShore on the following links below:WebsiteLinkedInFacebookInstagramTwitterYouTubeGet Connected with Attached to HygieneConnect with Jack Hughes on LinkedIn. You can also find us at Disposable Hygiene Adhesives on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. You can find Attached to Hygiene wherever you get your podcast!Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from GreenOnion Creative.

To deal with medical conditions efficiently, we need to understand their causes, effects, and who they are affecting. Most importantly, we must also break down the stigma that comes with them. If there's stigma, having the right conversation can be challenging, let alone finding the proper approach. In Part 1 of this episode of "Attached to Hygiene," host Jack Hughes is joined by Bostik's Global Marketing Director, Diane Toonen, NorthShore Care Supplies' Director of Marketing and Communications, Vicki Wolpoff, and NorthShore Owner and Founder, Adam Greenberg to give us an intro to incontinence and how it is affecting people in the US.Incontinence: Why is it an interesting case?Incontinence, when broadly explained, is the inability to voluntarily control urination and defecation. Generally, it is a medical condition that people exclusively associate with old age – only that it's not. Statistics show a wide range of demographics struggle with incontinence. It doesn't only affect the aging. In the US alone, 80 million people deal with some form of incontinence. In this 80 million, 1/3 are under 30, an age bracket that is most certainly considered young. Statistics also show that 1 in 4 adults struggle with bladder dysfunction, and 8% of the population face incontinence with bowel. Aside from the astounding numbers, what's even more interesting is how behind the US is when it comes to the issue. One factor that affects the current approach to the dilemma is stigma. Stigma contributes to the study that found those with the heaviest loss of bowel control are the ones who are also most likely not to seek medical care. The more impact the condition creates, the more likely the affected individual is to hide away from any sort of attention.Outline of the Episode[03:07] The Founder of NorthShore, Adam Greenberg's personal experience with incontinence.[05:12] Incontinence is a complex market segment.[07:22] NorthShore's multi-year approach to familiarizing themselves with struggles from incontinence.[11:16] People want to be normal in three different ways.[14:01] Breaking down Incontinence, its effects, who it affects, and where it comes from.[17:58] 80 million people are managing different levels of incontinence.[21:33] On whom does NorthShore focus the most?[23:53] The leading reason why eldery people go into nursing homes.[26:34] How did COVID affect assisted living facilities, and where does NorthShore come in?[29:44] Work and wastes can be lessened!ResourcesYou can find Adam Greenberg, Diane Toonen, and Vicki Wolpoff on LinkedIn, or you can leave them a message through our email at hygiene@bostik.com.Also, follow NorthShore on the following links below:WebsiteLinkedInFacebookInstagramTwitterYouTubeIf you'd like to learn more about the Incontinence – The Engineering Challenge Conference you can click the link below.https://events.imeche.org/ViewEvent?code=CON7265Get Connected with Attached to HygieneConnect with Jack Hughes on LinkedIn. You can also find us at Disposable Hygiene Adhesives on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. You can find Attached to Hygiene wherever you get your podcast!Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from GreenOnion Creative.

When looking at brand and product growth, one factor that quickly drives the curve is trends. However, these trends differ in every market and region. Bostik, being a key player in the disposable hygiene sector, checks on how these trends look on the ground and how they affect planning and production. In Part 2 of this episode of “Attached to Hygiene,” host Jack Hughes and Bostik's Global NW Operations Director, Seif Shaarawy, together with Bostik's Europe Sales Director, Pietro Landone, continue the discussion on growth and market response with a focus on how commoditisation, trends, and basic consumer needs come into play as market driving forces.How is ‘sustainability' affecting the EMEA Market?Both Seif and Pietro agree that sustainability is a significant influence on the markets within the EMEA regions. For the millennial generation, sustainability is an essential focus for literally everything. Because of this, it can only be assumed that eventually, more heed will be given to thise factor. In the European markets, for example, producers exert extensive efforts to make diapers less ‘unsustainable.' More investments are also going into the R&D and innovation of products like diapers to achieve more eco-friendliness in production and design. Furthermore, because recycling and waste segregation are recently seen more seriously in the Middle East and African regions, global producers make big moves to ensure a positive impact through their corporate social responsibilities. As a result of the trend, even recycling businesses are witnessing rapid growth and are becoming more and more popular in startups.Outline of the Episode[02:07] The impact – Commoditisation.[03:18] ---all these things oblige companies to look into alternatives. [07:25] A challenge and a way for us to differentiate ourselves. [09:45] The challenge is the same in the Middle East and Africa.[12:30] Pietro Landone on the trends around convenience in the EU market.[14:40] How do the Middle East and Africa see the need for convenience?[17:32] People find more confidence in products that aren't odoured, scented, or fragrant.[20:14] The Middle East and Africa will slowly become more and more environmentally friendly. [22:04] Are diapers environmentally friendly?[24:18] Sustainability is affecting even the economy in the MEA regions.ResourcesYou can find Seif Shaarawy and Pietro Landone on LinkedIn, or you can leave them a message through our email at hygiene@bostik.com.Get Connected with Attached to HygieneYou can find us at Disposable Hygiene Adhesives on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. You can find Attached to Hygiene wherever you get your podcast!Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from GreenOnion Creative.

As industry leaders in disposable hygiene adhesives, it's crucial to monitor the growth of Bostik's three main market segments through the lenses of population, birth rates, emerging consumer preferences, and trends. In developing regions around the globe that are highly populated, that means there is a lot to consider. In Part 1 of this episode of “Attached to Hygiene,” host Jack Hughes and Bostik's Global Operations Director, Seif Shaarawy, together with Bostik's European Sales Director, Pietro Landone, discuss the different expectations for growth and the factors that shape it in the EMEA (Europe, Middle East, Africa) markets.Connectivity and eCommerce in the EMEA MarketsFor Bostik's EMEA markets, user habits that greatly influence the current market include the steady increase of eCommerce in all regions. On the subject, Pietro Landone cites a study in the EU that confirms that English consumers in the United Kingdom have the most access to eCommerce. This envelops the number of purchases the average buyer makes per week and the time they spend on the platforms compared to the results brought about by consumers who buy more traditionally Seif Shaarawy is also seeing a similar trend in the Middle East and African regions. To focus on Africa alone, Seif highlights how Africa has the most digitally connected people on the planet. With close to four hundred million internet users with access to mobile phones across all age brackets, this is an excellent opportunity to reach the connected consumers out of Africa's 1.7 billion people.Outline of the Episode[01:53] What can we expect from the episode on the EMEA markets?[03:01] Meeting our guests Seif and Pietro[06:49] Growth and the emerging geographies in the Middle East and Africa[09:16] How immigration contributes to the European demographic[12:30] The changes in GDP and the expectation for recovery in the EMEA Market[16:19] Birth rates in the hygiene industry.[19:34] How is the aging European population impacting the market?[23:12] eCommerce is becoming an important channel[25:50] The connectivity of the African consumer market[28:14] What will be covered in part 2 of the episode on the EMEA markets?ResourcesYou can find Seif Shaarawy and Pietro Landone on LinkedIn, or you can leave them a message through our email at hygiene@bostik.com.Get Connected with Attached to HygieneYou can find us at Disposable Hygiene Adhesives on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. You can find Attached to Hygiene wherever you get your podcast!Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from GreenOnion Creative.

How will the nonwovens industry look in 2035? From a declining birth rate to unexpected world events to regulations, “business as usual” may be substantially different in just over a decade. In this episode of “Attached to Hygiene,” host Jack Hughes delves into predictions with three long-time players in the industry: Nick Carter, Vice President, Nonwovens Marketing at Avgol Nonwovens; DeeAnn Nelson, NA-R&D and Innovation Manager at Avgol; and Darius Deak, Global R&D Director for Bostik. Together they use their decades of experience to make informed projections for the disposable hygiene market. Highlights include:The influence of purchasing decisions and lifestyle choices by Millennials and Gen Z consumers How outside factors such as legislation could change the industryWhat products and new innovations will look like in the futureHow “black swan” events like COVID-19 will play a roleThe growing focus on trends such as sustainabilityRecommended ResourcesContact Nick on LinkedIn.Contact DeeAnn on LinkedIn.Contact Darius on LinkedIn.Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman at Green Onion Creative.

Of the five senses, smell is tied most strongly to memory and emotion. For this reason, odour in disposable hygiene products is a serious consideration. Whether before, during, or after use, adult incontinence and feminine hygiene consumers prefer articles that have a pleasant, or at least neutral, scent. But it's not as simple as it sounds. Learn more about the science behind odour and the effect it has on consumers when you listen to this episode of “Attached To Hygiene.” Host Jack Hughes talks to Bostik odour expert and R&D engineer Laurianne Libralesso about the many interesting factors that come into play with odour in absorbent articles.Highlights include:The impact of odour on consumer preference and buying behaviourThe varying perception of odour between countries, cultures, and even individualsThe challenges producers and suppliers face in regard to odourThe many ways odour experts like Bostik can help you test your productsRecommended ResourcesThe Power of Odour in Disposable Hygiene ProductsSmart Terminology for Odour in Disposable HygieneA Common Language for Describing Odour - The Bostik Odour SpherePinpointing an Odour Source Through TestingWhere does odour come from?Contact Laurianne on LinkedIn.Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman at Green Onion Creative.

How do you achieve the right level of softness in your disposable hygiene products? It's a question many manufacturers of baby diapers, feminine pads, and adult incontinence products have. Not only is softness key to keeping consumers comfortable and coming back to buy your products again, the use of soft substrates also needs to be cost effective for your business. In this episode of “Attached to Hygiene,” host Jack Hughes leads a candid conversation with Morten-Rise Hansen, Business Development Director at Fibertex Personal Care, and Bostik's own Nicolas Leulier, EMEA R&D Director for the Global Nonwovens Business Unit, that will give you an insider's perspective about softness in nonwoven products. Highlights include:• The most important components impacting softness• The role culture plays in a consumer's perception of softness• The balance of keeping cost down while achieving the desired level of softness• Softness trends and innovations coming to the industry• How choosing the right adhesive can support manufacturers' softness goalsRecommended ResourcesCheck out Bostik's Smart Terminology for Softness in Disposable HygieneContact Morten-Rise Hansen on LinkedIn.Contact Nicolas Leulier on LinkedIn or by email at hygiene@bostik.com.You can follow Fibertex Personal Care on their social channels on:LinkedIn - Fibertex Personal Care GroupHost: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman at Green Onion Creative.

Two long-time adhesives industry insiders bring their unique perspective to this episode of “Attached to Hygiene.” In a conversation that is as passionate as it is educational, Alan Ramspeck of Nordson Adhesives Dispensing Systems and Russ Stuczynski from Bostik share the many benefits of adhesives as a bonding solution for hygiene articles. Along with host Jack Hughes, they discuss why adhesives are not what some call a “necessary evil” but rather an option that brings many distinct advantages to disposable hygiene manufacturers.Highlights include:Ways adhesives can help manufacturers achieve business goals like reducing costThe flexibility of adhesives in accommodating substrate changes Empowering sustainability goals and a more sustainable diaper through the use of adhesivesHow adhesives can support initiatives like product designThe role adhesives play in new trends in the ever-evolving industryHow adhesive producers can help support your teamRecommended ResourcesCheck out Bostik's Smart Terminology for Bonding Solutions in Disposable HygieneContact Alan Ramspeck on LinkedIn.Contact Russ Stuczynski on LinkedIn or by email at hygiene@bostik.com.You can follow Nordson on their social channels on:LinkedIn - Nordson Adhesive Dispensing SystemsTwitter - @NordsonAdhesiveFacebook - Nordson Adhesive SystemsHost: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz and Green Onion Creative.