the brand explorer

He borrowed his first camera from his girlfriend's mom, more as a “tool” to discover new places he was dreaming about. Today Chris Burkard is one of the most renowned adventure photographers and the camera has become the tool to capture and tell his stories. This conversation is about how Chris is dealing with risk and his way to balanced his life, being a passionate workaholic, stubborn tinkerer and caring father and husband. Chris is sharing insights on his approach starting a new creative process, finding the next idea and what important part his wife plays to succeed. _____________ SHOWNOTES _____________ More about Chris Burkard: • Website: https://www.chrisburkard.com/ • Instagram: https://www.instagram.com/chrisburkard/ • Youtube: https://www.youtube.com/c/ChrisburkardPhotography/videos • Video "build your dream": https://youtu.be/JebxjlJghGA the brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

257,7 km davon 60 km Kopfsteinpflaster, die Hölle des Nordens, die letzte große Schlacht im Radsport - Der Sieger erhält einen Pave als Trophäe. Für Andi Rottler ist Paris Roubaix das absolute Lieblingsrennen, von dem er seit 25 Jahren keine Auflage verpasst hat. Als Direktor Sportsmarketing von Merida, ist er heute ganz nah dran. Sonny Colbrelli, Bahrain/Merida erkämpfte sich bei Regen und Matsch den Sieg und verwirklichte damit Andi seinen größten Kindheitstraum, den 17 kg Sieger Pave einmal selber in Händen zu halten. Wie sich das angefühlt hat und über den langen Weg zum Sieg erzählt Andi mit vielen spannenden Hintergründen. _____________ SHOWNOTES _____________ Mehr zu Andi Rottler: • Website 'Merida Bikes': https://www.merida-bikes.com/de-de • Merida Bikes auf Instagram: https://www.instagram.com/merida.bikes/ • Paris-Roubaix 2021 - the Final sprint (Video): https://youtu.be/JtScP6nTTNE • The Sonny Colbrelli Story (Video): https://youtu.be/GCZCFxW2I-s • Sonny Colbrelli auf Instagram: https://www.instagram.com/sonnycolbrelli/ the brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

Tom Ritchey has something very special to celebrate - his 50th anniversary of building his first bike frame. This is not the typical Tom Ritchey interview about how he started his company. This conversation is about the inspiration and motivation a 15-year-old boy, living in Palo Alto/California had in 1972, thinking and doing it. What and who drove him to fix used things and make them better, instead of buying new ones? How did he find out, to do all this, in times without Google and YouTube? Since Tom has many great stories to tell, his anniversary story comes in two episodes. Enjoy the ride, going back to Tom's future. _____________ SHOWNOTES _____________ More about Tom Ritchey: • Website: https://eu.ritcheylogic.com/eu_en/ • Tom Ritchey's Story (Video): https://youtu.be/CAQ2pyuxQto • His 50 years story: https://bit.ly/3q4XTho • Facebook: https://www.facebook.com/RitcheyInternational/ • Instagram: https://www.instagram.com/ritcheylogic/ the brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

Tom Ritchey has something very special to celebrate - his 50th anniversary of building his first bike frame. This is not the typical Tom Ritchey interview about how he started his company. This conversation is about the inspiration and motivation a 15-year-old boy, living in Palo Alto/California had in 1972, thinking and doing it. What and who drove him to fix used things and make them better, instead of buying new ones? How did he find out, to do all this, in times without Google and YouTube? Since Tom has many great stories to tell, his anniversary story comes in two episodes. Enjoy the ride, going back to Tom's future. _____________ SHOWNOTES _____________ More about Tom Ritchey: • Website: https://eu.ritcheylogic.com/eu_en/ • Tom Ritchey's Story (Video): https://youtu.be/CAQ2pyuxQto • His 50 years story: https://bit.ly/3q4XTho • Facebook: https://www.facebook.com/RitcheyInternational/ • Instagram: https://www.instagram.com/ritcheylogic/ the brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

Mit der Silbermedaille bei der WM in Durango/USA 1990 startete Thomas Frischknecht seine außergewöhnliche und erfolgreiche Mountainbike Rennkarriere. Vor 20 Jahren legte er als Teammanager mit dem Scott Swisspower Mountainbike Team den Grundstein für die Erfolgsstory Nino Schurter. Die Saison 21 war voller Herausforderungen und Druck für Frischi und sein Team. Corona, World-Cup Rennen ohne Zuschauer und ein 4-ter Platz von Nino bei Olympia in Tokyo. Der Europameistertitel von Lars Forster brachte die Wende. Der harte Lernprozess wurde am Ende mit dem 9-ten WM-Titel von Nino belohnt. Ende gut - alles gut und darauf ein Glas Bocca di Lupo. _____________ SHOWNOTES _____________ Mehr Infos zu Thomas Frischknecht: • Instagram: https://www.instagram.com/frischi_nextlevel/ • Facebook: https://www.facebook.com/thomasfrischknecht • Webpage: http://www.frischi.ch/ Mehr zum Team Scott-SRAM MTB Racing: • Instagram: https://www.instagram.com/scottmtbracing/ • Facebook: https://www.facebook.com/scottmtbracing • Website: http://www.scott-sram.com/ • YouTube: https://www.youtube.com/results?search_query=scott-sram the brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

Building a brand with racing is an art, that requires serious craftsmanship. Doug Martin, built one the first and biggest international Mountainbike racing teams, as their Sports Marketing Director in the 90-ties - Team GT: With Stars like Hans Rey, Mike King, Chantal Daucourt, Juli Furtado, Nico Vouilloz, Steve Peat and many more. Doug managed a global power team of athletes, sponsors and partners, connecting all. His greatest gift was leveraging all their stories. “I am a product of all the great people I worked with“ - a brand builder with a big heart and clear vision. _____________ SHOWNOTES _____________ Find more about Doug Martin: • Instagram: https://www.instagram.com/dougmartin96/ • Twitter: https://twitter.com/dougmartin96 the brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

It's a special place: The Windsbar in Torbole. For 23 years Marco Cattoi and his sister Allessandra have been managing and constantly re-inventing this Lago hot spot. Windsurfing, skiing and cycling with friends, his passion for music and Marco's vision designing special events and a great atmosphere have created the Windsbar spirit. The lake with all its races and events brings a great mix of sports stars like Laser Gold Champion Robert Sheidt, windsurf legends Bjorn Dunkerbeck, Robby Naish and cyclists like Daniel Oss and Francesco Moser, to the Windsbar. The place to be after a great day at the Lake. _____________ SHOWNOTES _____________ Find more about the Windsbar: • Windsbar Webpage: http://www.windsbar.com/ • Windsbar on Facebook: https://www.facebook.com/WindsBarTorbole/ • Windsbar on Instagram: https://www.instagram.com/windsbartorbole/ the brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

Attention, this is very special “XL-history” episode, by length and insights on how mountain biking started in the UK, in the 90's. On September 2nd Chipps Chippendale, founding editor of Singletrack World, announced to take a step back from the day to day running of the Singletrack empire, after 20 years. He will not retire, Chipps will concentrate purely on the print magazine; his first love. He is changing money for more time to ride, to read, to travel and start a new bucket list, with further plans in the pipeline...enjoy the ride down memory lane. _____________ SHOWNOTES _____________ • Singletrack World Webpage: https://singletrackworld.com/ the brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

Das EVOC Team überraschte viele mit einem neuen, innovativen Commuting & Urban Safety Backpack an der IAA Mobility Messe in München - Ein Hightech Rucksack mit Airbag wie man es aus dem Auto kennt. Holger Feist, Managing Director - Produkt und Gründer nahm sich Zeit, um über die spannenden Geschichten hinter der Entwicklung dieser neuen Produktkategorie zu sprechen. Darüber hinaus gibt Holger einen sehr spannenden Einblick über seine Anfänge als Snowboard Profi, wie es über Verletzungen und zahlreiche Reiseerfahrungen letztendlich aus Eigenbedarf zur Geburt der Marke EVOC kam und warum regelmäßige „Betriebsausflüge“ so wichtig für die Qualität der Produkte sind. _____________ SHOWNOTES _____________ • EVOC Sports: http://www.evocsports.com/ • Holger Feist auf Instagram: https://www.instagram.com/holgerfeist/ • Powderguide Buch: https://t1p.de/5n34 the brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

The cycling world is considering Copenhagen as heaven, having all those super wide bike paths - Hans Fogh, Bullitt cargo bikes Co-founder & CEO knows better by experience, riding his bike to work every day. „People are getting scared of too many bikes today, so even heaven needs an update every once in a while…” His partner Larry is living and working 10.000 km away in Taiwan, making sure ideas become real bikes. The Larry vs. Harry philosophy has been working for both successfully since 2008, when they started to develop the successor of the first ever Long John cargo bike. _____________ SHOWNOTES _____________ Larry vs. Harry: • Cargobike Website: https://www.larryvsharry.com/ • Youtube: https://t1p.de/hlkp • Harry's Bullit Youtube Channel: https://t1p.de/2294 the brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

Seit neun Jahren lenkt Claus Fleischer als CEO die Entwicklung der Bosch E-Bike Sparte und das stetig bergauf. „Ich hatte Glück 2012 den Posten zu bekommen…“ Wenn man sein Wirken, seine Leidenschaft und seinen Einsatz für die Fahrradkultur von außen betrachtet, könnte auch die Bike Industrie und Community sagen, wir hatten Glück, dass Claus Fleischer diese Chance am Schopf gepackt hat. Seine Kompetenz und Begeisterung dringen ihm aus allen Poren. Ob technische Lösungen, das Thema Fahrradkultur oder beim Biken. Zur Inspiration geht er regelmäßig mit Gleichgesinnten auf „Studienreisen“ und verschiebt dabei gerne mal für neue Challenges sein „Flow-Fenster“. _____________ SHOWNOTES _____________ • Bosch eBike Website: www.bosch-ebike.de • Uphill Flow: www.bosch-ebike.com/de/uphill-flow/hometrail • Smartes System: www.bosch-ebike.com/de/produkte/das-smarte-system • Vision Video: www.youtube.com/watch?v=iDPhVUr0hoc the brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

Simon Burney has been part of Mountainbike racing since day one. An injury stopped his own Cyclo-Cross career too early, as a team manager he developed Champions. His passion and experience continuously grew the sport. With his openness for change, he keep's things fresh. Today he is the UCI Off-Road manager, just coming back from the Tokyo Olympic games. Simon is sharing first hand insights: designing the best XC course ever, why it takes a team to win gold and his excitement, leaving for his 32nd MTB World Championships to Val di Sole. Enjoy the ride! _____________ SHOWNOTES _____________ • Union Cycliste Internationale (UCI): https://www.uci.org/ • RedBull TV: https://www.redbull.com/int-en/discover the brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

Summertime - time to chill and recharge the batteries - I say THANK YOU to all my guests, listeners and will go into a summer break - mid-September I'll be back with new guests, two are currently in Tokyo at the Olympics games. Have a great summer! _______________________ Sommerzeit - Zeit zum Chillen und Energie tanken - Ich sage DANKE an alle meine Gäste, Zuhörer und verabschiede mich in eine Sommerpause - Mitte September geht es mit spannenden Gästen weiter, zwei sind gerade in Tokio bei den Olympischen Spielen. Habt einen tollen Sommer! _____________ SHOWNOTES _____________ the brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

Er brennt für Bewegung, Sport und Gesundheit. Als Wissenschaftler begeistert er mit seiner Art, komplizierte Dinge einfach zu erklären. Deshalb ist Prof. Dr. Ingo Froböse seit Jahren für die Medien erste Wahl, wenn es um kompetente und unterhaltsame Aufklärung zu Sport, Ernährung und Regeneration geht. Mit zahlreichen Grundlagenforschungen haben er und sein Team auch die Bike Industrie zu neuem Denken inspiriert. Er selber schätzt das Bike im Alltag und sucht damit sportliche Herausforderungen, am liebsten am Gardasee. Im E-Mobilität Boom sieht er viel Gutes, aber auch Herausforderungen. Sein Wunsch an die Industrie: mehr als nur Produkte zu verkaufen. Enjoy the ride! _____________ SHOWNOTES _____________ • Website Ingo Froböse: https://www.ingo-froboese.de/#forward • YouTube Channel "Formel Froböse": https://www.youtube.com/c/formelfroböse the brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

Racing on the road since he was 10, working his way up through the Australian National Team to race as a professional cyclist all around the globe, provided him with the experience and personality to succeed in his position as Director of SRAM racing today. Jason Phillips and his team are taking care of all SRAM road, tri and cyclo-cross athletes and their needs. With his skeptical but open attitude, trying out new things first himself and dealing professionally with set-backs, Jason has been instrumental building the SRAM Road brand for the past 13 years. Enjoy the ride! _____________ SHOWNOTES _____________ • SRAM: https://www.sram.com/ • ZIPP: https://www.sram.com/ • World Bicycle Relief: https://worldbicyclerelief.org/ the brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

Charlie Hancock was a World Championship level sailor, when he chose a bike to stay fit. Born and raised in Rome, with Canadian, British and Austrian citizenship, he started his bike industry career at Campagnolo, to then switch to GT Bicycles, curious to learn more. His parents, working for an UN Agency, gave him the gift to care for people. A ride from Vicenza to Rome, celebrating his 50th Birthday, inspired Charlie to start a new company - Scatto bike Tours - offering exclusive rides for cyclists, who are looking for a personal challenge on road bikes, with Italian dolce vita. Enjoy the ride! _____________ SHOWNOTES _____________ • Scatto bike tours: https://www.scattobiketours.com/ • SportPix: https://www.sportpix.it/ the brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

Das Volontariat beim Bike Magazin war eine Notlösung auf seinem Weg zu einem Job für den er 24/7 brennt. 28 Jahre später ist Markus Greber angekommen und weltweit einer der Top Mountainbike Fotografen. "Lycra und Laktat waren für mich ein Kulturschock - ich hatte den Surfer Spirit, als die Hosen weiter wurden war es super für mich…" Seine Offenheit und sein Wille, alles in seine Ziele zu investieren, haben ihn immer wieder an entscheidende Wendepunkte geführt, die er mutig und entschlossen genutzt hat: der Start der Freeride Bewegung, der Wechsel mit Anfang 40 zur Selbstständigkeit als Fotograf und die Entdeckung des E-Mountainbikes. Enjoy the ride! _____________ SHOWNOTES _____________ • Website Markus Greber: https://markusgreber.com/ • E-MTB Magazin: https://www.bike-magazin.de/emtb • Love Trails - Respect rules: https://t1p.de/z0iq the brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

Frank Aldorf ist im Marken aufbauen, was Jan Frodeno im Triathlon ist. Ein Vollprofi mit genauen Vorstellungen und höchsten Ansprüchen an sich und seine Arbeit. Erfahrung sammelte er auf einem beeindruckenden Weg von großen Agenturen über Specialized und Canyon zu Internetstores, wo er heute als Chief Brand Officer den Markenauftritt, People und den Einkauf verantwortet. Frank gibt sehr offene und spannende Einblicke in die neue Rolle des Kunden, die Wandlung zu einem nachhaltigen Unternehmen von innen heraus und wie Internetstores die „Learnings“ aus der Pandemie für die Zukunft nutzt. Am 06.09.2021 ist Frank als Speaker beim World Cycling Forum in München. Enjoy the ride! _____________ SHOWNOTES _____________ • Frank Aldorf bei LinkedIn: https://www.linkedin.com/in/aldorf/ • Internetstores: https://t1p.de/a8b2 • World Cycling Forum (06. September): https://t1p.de/yq29 the brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

Mit drei silbernen Speichen zog Daniel Berger 1995 los. Nach über 25 Jahren ist er einer der Baumeister hinter dem Erfolg der Marke DT Swiss und vieler Produkte. Als Daten- und Materialfreak testet er mit jeder Art von Fahrrad seinen Ehrgeiz. Der erste E-MTB Ride 2015 schlug ein wie ein Blitz und machte ihn mit 120 000 Jahres Höhenmetern zum #1 Materialtester und verlieh ihm den Spitznamen „E-Berger“. Das biedere Schweizer Image wurde mit dem Hybrid Produkt Launch abgelegt. Schritt für Schritt baute Daniel ein neues Team auf, das die Freiheiten bekam die Marke global und modern weiter zu entwickeln. Enjoy the ride! _____________ SHOWNOTES _____________ • Website DT SWISS: https://www.dtswiss.com/de the brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

Harald Philipp kennt man, wie er in den extremsten Bergwelten mit seinem Bike auf dem Vorderrad die Physik überlistet. Die Wege bis auf die höchsten Gipfel und zum mitreißenden Geschichtenerzähler waren lang und voller emotionaler Herausforderungen. Seine Eltern gaben ihm die Liebe für die Berge und das Vertrauen, Dinge so zu tun wie sie für ihn passen. So lebt er heute glücklich in seinen Welten - sehr ehrlich, echt und das macht Harald so sympathisch. Corona hat ihm ein neues Abenteuer in der Einsamkeit geschenkt, Ausgang offen. Für alle die auf seine Vorträge warten - im November soll es weitergehen. Enjoy the ride! _____________ SHOWNOTES _____________ • Website Harald Philipp: https://summitride.com/ the brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

After 35 years and senior positions in the cycling Industry, Mark Peterman decided to start all over again with his own company Air Fom at age 58. The idea was to eliminate flat tires with air-less foam systems. He had to learn everything about foam from the start again and work his way into the chemical industry, securing his patents Mark was able to prove his idea. Today several bike sharing organizations around the globe have started using his products. His emotional racing stories and honest business insights show Marks passion and will-power, making a meaningful difference in an impressive way. Enjoy the ride! _____________ SHOWNOTES _____________ • Book Tip: Shoe Dog - Phil Knight Biography • Website 'AirFom': https://air-fom.com/ the brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

His passion to compete turned him to professional bike racing, his willingness to suffer made him one of the most iconic Mountainbike XC racers of the 1980'-90`. Ned Overend won the first UCI MTB World Championships, in his hometown Durango 1990. His experience played an important role in developing Specialized Stumpjumper and Epic bikes. Till today, he is working close with Specialized Bicycles: as Ambassador, in Trail Advocacy, as Talent Scout and Test rider. Even so Ned is retired from professional racing, “the Captain” is still competing, today on E-MTB's, at age 65, still growing the cycling culture so everybody wins. Enjoy the ride! _____________ SHOWNOTES _____________ Ned Overend: • Instagram: https://www.instagram.com/nedoverend/ • Specialized: https://www.specialized.com/ • Durango City: https://durangogov.org/ • Durango Trails: https://www.durangotrails.org/ • Outride: https://outride-fund.blackbaud-sites.com/ • Ned Racing History Video: https://www.youtube.com/watch?v=ZD3xtllsgYk the brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

Zwei beste Freunde, eine gemeinsame Leidenschaft und die Idee, an die beide glaubten. Im WG-Wohnzimmer, auf 14 m2, testeten Marcus und Klaus erstmalig den Fahrradteile Online Verkauf - Schritt für Schritt entwickelte sich bike-components in 23 Jahren zur starken Marke und Europas führendem Online Bike Shop. Heute mit 300 Mitarbeitern und Lagerflächen so groß wie drei Fußballfelder. Klaus erzählt eindrücklich wie alles anfing, vom ersten Mountainbike, über verwirrte Außendienstler und Feierabend-Döner um Mitternacht mit dem Team. Kein Business Plan, dafür Sicherheit und Kontinuität anstatt Risiko und Fremdkapital und die Einstellungsfrage, die die „bc“ Kultur so stark geprägt hat. Was ist ein XT Schaltwerk…? _____________ SHOWNOTES _____________ bike-components: • Website: https://www.bike-components.de/de/bc/ the brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

Viele Leser schlagen wegen ihm erst einmal die letzte Seite der 'Bike' auf. Seit zehn Jahren verarbeitet Henri Lesewitz in seiner Kolumne Erlebnisse mit viel Wissenstiefe und Wortwitz. Mountainbiken ist für ihn pure Freiheit, die Henri in den extremsten Abenteuerrennen weltweit auslebt - Ideen, Events und Trends werden alle ausprobiert, auch wenn er sich dabei mal in übelste Gefahren begibt. In der DDR Kaderschmiede platze sein Traum, Straßenweltmeister zu werden an der Gesinnung. Als Journalist wurde sein Traum beim Bike Magazin einmal eine Reportage zu schreiben war - inzwischen seit 25 Jahren und seit einem Jahr als Chefredakteur. _____________ SHOWNOTES _____________ Henri Lesewitz: • Website Henri Lesewitz: https://www.lesewitz.de/ • Website singlespeed worlds: https://singlespeedworldchampionship.com/ • Das ist Henri (YouTube Story): https://www.youtube.com/watch?v=lV_DyUYC4wU • Das Bike Magazin: https://www.bike-magazin.de/ • 'Bike' auf Facebook: https://www.facebook.com/BIKE.Magazin • 'Bike' auf Instagram: https://www.instagram.com/bike.magazin/ the brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

Wenn andere seinen Ideen keine Chance gaben, ging er alleine weiter. Seine Vorstellungen von besser, smarter, schneller trieben Mike Kluge 1992 nach dem dritten WM Titel an, seine eigene Bike Marke Focus zu gründen. Volles Risiko, mit eigenem Geld und engen Freunden wagte er sich an neue Limits. Leidenschaft, Netzwerken und stetig zu optimieren, trieben seine Entwicklung voran. Wie im Quersport Sport hat Mike mit Focus alle Höhen und Tiefen durchlebt. Heute ist ein 170 mm Focus E Bike-Fully seine Wahl für eine schnelle Runde mit Spaß und er tüftelt bereits in einem Konsortium an seiner nächsten Vision, Bikes mit Wasserstoffantrieb. _____________ SHOWNOTES _____________ Mike Kluge: • Website: https://www.mike-kluge.de/ • Instagram: https://www.instagram.com/mikethebike_mikekluge/ • Facebook: https://www.facebook.com/Mike.Kluge.ProCycling • Website Bike-Ovations: https://bike-ovation.com/ • Website Focus-Bikes: https://www.focus-bikes.com/de_de/ • E-Bike im Schnee: https://www.youtube.com/watch?v=BPPkMRT7IoQ • Mike Kluge 1997: https://www.youtube.com/watch?v=Rh6sZMVbA1g the brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

Kälte mag er überhaupt nicht, trotzdem wurde er dreimal Cross Weltmeister! Sein Vater setzte das nervige Energiebündel auf's Rennrad, wo er mit 15 Jahren erstmals Blutgeschmack erlebte und seine Leistungen mit Aufmerksamkeit belohnt wurden. Harte Trainer und starke Sparringspartner formten ihn, Spaß kam dabei nie zu kurz. Seine ehrliche Berliner Schnauze brachte den Sunnyboy an Grenzen. Er lernte aus seinen Fehlern und wurde 1985 erstmalig mit dem Weltmeister Titel belohnt. Der Film 'Rocky 4' gab ihm den Kick, sein Trainingslager für 3 Monate im Schwarzwald aufzuschlagen. Das brachte ihm 1992 den ersehnten Profi Weltmeister Titel und den Mut, seine eigene Bike Marke zu starten. _____________ SHOWNOTES _____________ Mike Kluge: • Website: https://www.mike-kluge.de/ • Instagram: https://www.instagram.com/mikethebike_mikekluge/ • Facebook: https://www.facebook.com/Mike.Kluge.ProCycling • Website Bike-Ovations: https://bike-ovation.com/ • Website Focus-Bikes: https://www.focus-bikes.com/de_de/ • E-Bike im Schnee: https://www.youtube.com/watch?v=BPPkMRT7IoQ • Mike Kluge 1997: https://www.youtube.com/watch?v=Rh6sZMVbA1g the brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

He won the overall Downhill World Cup in 1993 and raced ten years as a professional cyclist at highest levels. This shaped Jurgen for his life after racing. Despite steep learning curves, severe injuries and bumpy business roads, Jurgen stayed Jurgen: openminded, curious, always learning and seeing the good side of life. Trademark battles, Amazon price wars, Chinese copy syndicates, he took them on one after another. To fight for the right cause is fueled by his discipline, willpower and stubbornness to be honest. If you have a new product idea, this episode will share many insights you want to be aware of - before you launch. _____________ SHOWNOTES _____________ • Frame Donation: https://t1p.de/6o6r • Wings for life: https://www.wingsforlifeworldrun.com/de • VanToBike: https://t1p.de/qe4p • Donation Story: https://t1p.de/36cx • Kickstarter: https://t1p.de/p2b9 • Website Jurgen: https://dahanger.co/ • DaHänger Blog: https://dahanger.co/blogs/news • Facebook: https://www.facebook.com/bikeshelfie/ • Instagram: https://www.instagram.com/dahanger_usa/?hl=de the brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

His passion for racing, the curiosity for the people stories and the opportunity to test the latest bikes and products, gave Zap Espinoza the love for his job as a cycling magazine editor, for over 30 years. In a very personal and passionate way, he is sharing insights on how the mix of BMX, Moto and cycling cultures have been a constant battle of egos, all to improve the product and grow the sport to where it is today. As a journalist he conveys his experience and spices things up with his personal “protest-view” coming straight from his desire to offer a critical eye to make things better. _____________ SHOWNOTES _____________ • Roadbike Action: https://roadbikeaction.com/ • Mountainbike Action: https://mbaction.com • First MTB World Championships Durango 1990: https://t1p.de/klhk • Moab Bike festival: https://moabhodown.com • Bike festival Riva del garda: https://riva.bike-festival.de • Mountainbike Hall of fame: https://t1p.de/vqqh the brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

Hans „No Way“ Rey is writing Mountainbike history for over 34 years. Trials - Team GT - Zaskar - Swatch - Laguna Rads - performing at the Atlanta Olympics closing ceremony are just some of his highlights. 47 adventure rides in the past 26 years, he grew the sport and left impressions with many for life. We talk about how he never made it to university - but to Laguna - how a painful crash gave him a signal, how he rode his first e-Bike with president George Bush sr. and why he, as a Hall of Famer feels it is so important to preserve the mtb history. _____________ SHOWNOTES _____________ • Laguna Rads: https://mmbhof.org/the-laguna-rads/ • Hans hardest Adventure Africa: https://youtu.be/cRFxH0tzGk8 • Hall of Fame: https://mmbhof.org/mtn-bike-hall-of-fame/ • Team GT: https://youtu.be/uGlzHjwFvn8 • First Hans Rey Video: https://youtu.be/gY-YihGNDkQ • Video Hans Trial Show with Skateboard Legend Rodney Mullen: https://youtu.be/aX8Gh9_zUs0 • First E Bike Ride with George Bush sr.: https://youtu.be/jP9PGHpQsKY more about Hans Rey: • Website: www.hansrey.com • Charity: www.Wheels4Life.org • Instagram: http://instagram.com/hansnowayrey • Twitter: https://twitter.com/HansNoWayRey • Facebook: https://www.facebook.com/hansrey • YouTube: https://www.youtube.com/user/Hansnowayrey the brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

Thommy May - Business Coach & Trainer Bike Industrie Nach über 30 Jahren Bike Industrie in leitenden Positionen, entschloss sich Thommy May mit 57 Jahren nochmals neu durchzustarten. Als Business Coach und Trainer vermittelt er heute seine Erfahrungen in Führung, Struktur und Kommunikation an Unternehmen und den Einzelhandel in der Bike Industrie. Im März 2020 wurde der 62-jährige durch Corona, wie viele andere, wieder dazu gezwungen sich zu verändern und seine Coachings & Workshops auf online umzustellen. Er erzählt uns, wie er dies durch Mut und Ausprobieren erfolgreich umgesetzt hat, wie Coachings und Mitarbeitertrainings Menschen und Marken stärken und was er noch von einem Azubi lernen konnte. _____________ SHOWNOTES _____________ Mehr über Thommy May: • Webseite Thommy May: http://tms-gmbh.ch/ • LinkedIn Thommy May: https://www.linkedin.com/in/thommymay/ • Kanban Video: https://www.youtube.com/watch?v=N3BoLRVXoI0&t=1s Buch Tipps: • Personal KANBAN – Jim Benson + Tonianne DeMaria Berry • Agil und erfolgreich führen – Katrin Gresser + Renate Freisler • Thank God It's Monday – Dark Horse Innovation The brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

Tim Maloney came with significant marketing experience from Saatchi & Saatchi and Young & Rubicam into the bike industry over 30 years ago. Growing up in New Jersey, his curiosity for the european cycling scene motivated him to learn fresh and Italian. He started the Diamond Back Racing Team, working for Diamond Back as international sales & marketing director in the 90-ties, when fax machines were top notch. He continued his pass, working for Specialized, Alpinestars, Nothwave, Nike Cycling, Colnago and Pinarello, before pioneering online cycling journalism as one of the founders of cyclingnews.com. Since 2008 he is consulting Canyon Bicycles. _____________ SHOWNOTES _____________ • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

2011 nahm Claus den Enduro Trend in Frankreich ernster als andere und startete das erste Enduro Mountainbike Profi Team. Als Teammanager hat er es über die Jahre erfolgreich aufgebaut und weiterentwickelt. Mit Fahrern wie Nico Lau, Greg Callaghan und Gusti Wildhaber mischte das Cube Action Team bei der EWS ganz vorne mit. Seit zwei Jahren sorgt das Action Rookies Team für eigenen Nachwuchs. Claus erzählt, wie alles auf 26 Zoll Fullies, mit 3-fach Kurbeln und 120 mm Federweg anfing, er E-MTB‘s und die EWS zusammen brachte - und was ihn zu Team Namen inspirierte. _____________ SHOWNOTES _____________ Mehr über Claus Wachsmann: • Cube Action Team - Website: https://www.cube.eu/cube-bikes/ • Cube Action Team auf Instagram: https://www.instagram.com/cubeactionteam/ • Cube Action Team auf Facebook: https://www.facebook.com/CubeActionTeam • Action Rookies auf Instagram: https://www.instagram.com/action_rookies/ The brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

A broken foot turned Paul Skilbecks life upside down. From Cross Country Ski- to Mountainbike racing and the start of his journalism career. He pioneered journalism at the Grundig Mountainbike World Cup races in the 90's and helped raise standards in written communications and media operations. For ten years he reported from over 100 World Cup races. We talk about how he hacked phone lines to get his stories out - he shares stories about John Tomac, Thomas Frischknecht and Mike Kluge - he admits the abuse of sharks for a better Olympic Triathlon PR in Sydney and he explains why he was an Influencer before Instagram. _____________ SHOWNOTES _____________ More about Paul Skilbeck: • Website Paul Skilbeck: www.handbuiltbicycleguide.com • Video "Grundig MTB World Cup": https://t1p.de/30rt The brand explorer: • Website: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/

His open mind, trying new things, getting back up and learning from failure, made Tarek Rasouli, founder of the agency Rasoulution, a pioneer in creating exciting brands like Danny Mac Askill, Fabio Wibmer, Bike Park Leogang and the Red Bull District Ride. Before a bike accident brought his life to a dramatic stop and Tarek into a wheelchair, he was a very successful BMX racer and Mountainbike Freerider. We talk about what it takes to become a strong rider brand today and before the internet, how young riders should use social media rather to learn instead of hunting followers and that asking for permission is the better way to cheat. _____________ SHOWNOTES _____________ More about Tarek Rasouli: • Homepage RASOULUTION: https://rasoulution.com/ • Tarek on Linkedin: https://www.linkedin.com/in/tarekrasouli/ • Tarek walking with the EKSO BIONICS: https://t1p.de/7b16 • "Kranked 4" the Movie: https://t1p.de/xuqp Find the brand explorer on: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com

The brand explorer - Interesting people, telling their stories about building successful brands inside the global cycling community. A mix of business founders, marking & agency creatives, magazine editors and world class athletes - from all over the world. Your host Dirk Belling will bring you continuous episodes in English and German, depending on the guest. Even if you are not into cycling, the brand stories might be an inspiration for you. For additional information, please see the show notes in the link. _____________ SHOWNOTES _____________ The brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: info@the-brand-explorer.com