Uncovering the best business & marketing ideas from the brightest minds of the health & fitness industry in Austin Texas. Ex-personal trainer and healthcare professional turned entrepreneur who is on a MISSION to help as many of my fellow healthpreneurs
The Health Hustle - Austin Texas podcast is an impressive and informative show that showcases Corey's exceptional interviewing skills. As a podcast connoisseur, I am always impressed by hosts who can guide insightful and engaging discussions, and Corey does just that. His ability to ask the important questions allows for in-depth conversations that provide valuable lessons and inspiration for entrepreneurs like myself. This podcast has quickly become one of my all-time favorites.
One of the best aspects of The Health Hustle is Corey's chemistry with his guests. He creates an atmosphere that makes you feel like you're sitting in the room with them, which adds a personal touch to each episode. Additionally, Corey's passion for the topics shines through in every episode, making it refreshing to listen to a host who is not only knowledgeable but also relatable and down to earth. I appreciate the balance he strikes between serious and light-hearted subjects, keeping me engaged from start to finish. The insights, practical advice, and fresh perspectives shared on this podcast have been invaluable to my personal growth and development.
While it is challenging to find any negative aspects of The Health Hustle podcast, if I had to pinpoint one, it would be that sometimes certain episodes may not resonate with everyone. However, this is purely subjective and depends on personal interests or preferences. Overall, the quality of content and Corey's interviewing skills far outweigh any minor drawbacks.
In conclusion, The Health Hustle - Austin Texas podcast deserves every single one of its five stars. It consistently provides inspiration, entertainment, and personal growth opportunities for listeners. Corey's genuine curiosity and ability to delve deep with his guests result in valuable takeaways that can benefit anyone interested in the fitness industry or entrepreneurship. I am grateful for this podcast as it continuously improves my own journey towards health and success. I highly recommend giving it a listen if you're looking for meaningful conversations and practical insights from experts in their fields.
This is it... the final episode of The Health Business Builders Show.I know, it's a bit surreal for me too! I started this podcast almost four years ago (June 1, 2021, to be exact) as "The Health Hustle," and it's evolved a ton since then. I've learned so much about creating content, connecting with people, and the ins and outs of the health business. But as my business has grown, I've realized my passion is specifically for helping chiropractic business owners. So, I'm launching a new podcast called ChiroX: Business Growth for Chiropractors, where I'll be focusing entirely on that. Spotify - ChiroX: Business Growth for ChiropractorsYouTube - ChiroX MarketingInstagram - ChiroX MarketingWebsite - ChiroX MarketingThank you...- Corey Hiben
The 5-Step System to Fill Your Chiropractic Schedule with High-Value Patients Discover your chiropractic business growth score
The 5-Step System to Fill Your Chiropractic Schedule with High-Value Patients Discover your chiropractic business growth score The Journey of a Chiropractor: From Struggles to SuccessIn this episode, we dive deeply into the life of a chiropractor who shares his personal and professional journey. From a young athlete suffering from debilitating migraines to a successful chiropractor, our guest reveals how chiropractic care transformed his life and inspired his career. He discusses the challenges of starting a practice on a low budget, the mindset shifts necessary to overcome stress and fear, and the importance of connecting with one's purpose. Learn about the marketing strategies he used, the lessons he learned the hard way, and his advice for new practitioners. Whether you're in the healthcare industry or just looking for inspiration, this episode offers valuable insights into resilience, purpose, and success.01:30 Introduction and Icebreaker02:09 The Chiropractic Industry: Perceptions and Realities05:30 Personal Journey into Chiropractic14:00 Challenges and Triumphs in Chiropractic Practice24:00 Starting a Practice During COVID-1934:00 Respect for Door-to-Door Marketing34:39 Dealing with Rejection and Ego36:00 Effective Marketing Strategies35:00 Advice for Starting Over37:00 Building Relationships Over Pitching39:00 Challenges with Social Media Marketing41:00 Networking and Community Engagement43:00 Importance of Google Reviews44:00 Understanding Marketing Spectrum45:30 Balancing Growth and Profit56:00 Mindset Shifts for Business Success01:06:00 Final Advice: Enjoy the ProcessChiroX Insider Adjusted ATX Website
Discover Your Chiropractic Practice's Growth PotentialJoin Corey as he chats with Dr. Mike Isic about his incredible journey from battling anxiety to creating a successful $250K chiropractic business. They discuss Dr. Mike's harrowing experience with cannabis brownies, overcoming anxiety, and his path to becoming a prominent chiropractor. Learn about his unique techniques, patient education strategies, and tips for building a thriving practice from the ground up. Whether you're a budding entrepreneur or simply curious about holistic healing, this episode is packed with valuable insights and inspiration!01:05 Introduction and Welcome01:34 A Traumatic Youth Experience02:00 The Effects of Cannabis Brownies04:56 Dealing with Anxiety08:00 Coping Mechanisms and Mindfulness13:00 Choosing Chiropractic Over Insurance19:00 Building a Chiropractic Practice25:31 Networking and Community Building31:50 Sales and Patient Conversion35:00 Diagnostic Techniques in Chiropractic Care36:00 The Power of X-Rays in Patient Education38:00 Personal Journey from OT to Marketing39:30 Patient Education and Differentiation in Chiropractic Practice41:00 Corrective Care and Movement Programs46:00 Challenges and Advice for Growing a Practice54:00 Rapid Fire Questions and Personal InsightsSubscribe to the ChiroX Insider NewsletterScale your practice with ChiroX Marketing.
Maximizing Joy in Business: Dr. Jared's Unique Chiropractic JourneyJoin us for an inspiring conversation with Dr. Jared, as he returns for round two after a previous recording mishap. In this episode, we dive deep into Jared's personal journey from suffering 11 concussions to becoming a successful chiropractor. Discover how his experiences have shaped his practice, including the creation of a hybrid practice model and the use of innovative techniques such as motivational interviewing and networking. Jared also shares insights on overcoming challenges, finding your passion, and balancing between professional success and personal joy. Don't miss this engaging discussion that's packed with valuable lessons for anyone looking to start or improve their own practice.00:00 Introduction and Overview00:25 Jared's Concussion Journey02:31 Discovering Chiropractic10:36 Building a Hybrid Practice15:44 Networking and Growth Strategies20:39 Outsourcing and Automation30:47 Finding Joy in Daily Life32:26 Exploring Childhood Clues33:37 The Importance of Self-Reflection38:00 Adapting Plans and Goals41:20 Overcoming Imposter Syndrome47:59 Applying the 80/20 Rule in Business51:28 Final Advice for EntrepreneursChiroX Insider NewsletterDiscover Your Chiropractic Practice's Growth PotentialGet all links, resources, and show notes at:www.coreyhi.com/podcast/199
Kody Krupps with ROI Physical Therapy & Sport Performance shares his journey from a passionate physical therapist to unexpectedly becoming a business owner. Discover how transparency, culture, and dedication to quality care have driven his success.00:00 Introduction and Early Challenges00:46 Cody's Unexpected Journey into Business01:02 Balancing Passion and Profits01:33 Cody's Background and Family Influence05:25 The Decision to Take Over the Business09:05 Navigating Financial and Operational Challenges15:32 Building a Strong Team and Culture27:44 Maintaining High Standards in Sports Therapy30:04 Reflecting on the First Year of Business Ownership30:48 Financial Challenges and Growth Concerns31:47 The Shift Towards One-on-One Care32:56 Balancing Insurance and Cash-Based Services36:30 Marketing Strategies and Patient Referrals40:07 Leadership Lessons and Delegation43:57 Future Expansion Plans48:49 Rapid Fire Questions and Personal InsightsThe Health Brand Builder Newsletter - Marketing Tips for Health BrandsFree Website Audit QuizGet all links, resources, and show notes at:www.coreyhi.com/podcast/198
Join us as Dr. Andrew, the founder of Core Function, Austin's top chiropractic clinic, shares his journey from financial fear to building a successful practice. Discover his key strategies for marketing, scaling a service-based health practice, and the importance of community. Dr. Andrew also delves into his personal experiences with overcoming challenges, his unique approach to patient care, and the insightful advice he would give to his younger self. Don't miss this inspiring episode full of valuable insights and practical tips.00:00 Staying Focused on the Bigger Picture00:23 Andrew's Journey to Success01:30 Overcoming Financial Fear03:00 The Path to Entrepreneurship06:30 The Importance of Community17:11 Choosing Chiropractic31:14 Building a Successful Clinic36:54 Reflecting on Career Changes and Empathy in Healthcare37:40 Understanding Patient Experiences and Treatment Approaches41:46 The Importance of Community in Business44:48 Overcoming Challenges in Starting a Business51:11 Marketing Strategies and Community Engagement57:20 Future Growth and Business Expansion01:02:30 Rapid Fire Questions and Final Advice The Health Brand Builder Newsletter - Marketing Tips for Health BrandsFree Website Audit QuizGet all links, resources, and show notes at:www.coreyhi.com/podcast/197
In this episode, we explore the importance of effective networking and how it can significantly impact your net worth. With the experience of hosting a community of health-related business owners and attending numerous networking events in Austin, Texas, we dive into common mistakes people make and the best strategies to overcome them.Learn why giving is more crucial than receiving, the importance of asking insightful questions, and truly listening to others. Real-life examples underscore the benefits of authentic connections. Tune in for practical tips on becoming a better networker and fostering meaningful relationships.00:00 Introduction: The Importance of Networking00:20 Personal Experience in Austin's Networking Scene00:42 Common Networking Mistakes01:15 Effective Networking Strategies01:50 Personal Networking Journey03:01 The Power of Giving in Networking04:40 Conclusion: Recap and Final ThoughtsThe Health Brand Builder Newsletter - Marketing Tips for Health BrandsFree Website Audit QuizGet all links, resources, and show notes at:www.coreyhi.com/podcast/196
Achieving Success and Navigating Challenges in Chiropractic Entrepreneurship | Morgan's JourneyJoin us in this engaging episode as we welcome Morgan, a successful chiropractic entrepreneur. Morgan discusses her journey of growing multiple practices and nearing a million-dollar business milestone by the end of the year. Despite her success, she candidly shares her struggles, particularly a pivotal moment during her pregnancy in 2024, which shifted her approach to business and health. We delve into topics such as team building, leadership, maintaining high standards, and creating a unique patient experience. Morgan also touches on her new marketing venture aimed at educating and attracting potential clients.From managing work-life balance to scaling a business and fostering a vibrant office culture, this episode covers valuable insights for anyone in the service industry or considering entrepreneurship.00:00 Introduction and Guest Welcome00:21 Morgan's Journey to Success01:28 The Turning Point: Pregnancy and Health Challenges03:45 Building a Strong Team06:04 Leadership and Vision09:03 Big Picture Thinking and Personal Growth11:56 Creating a Unique Chiropractic Practice24:39 Hiring and Team Dynamics31:26 Signature Experiences and Patient Care35:17 Building Friendships in the Office35:44 Scaling the Unique Clinic Experience36:02 Challenges of Expanding to New Locations36:54 Importance of Team Integration39:05 Acquisition vs. Partnership in Business Growth41:59 Speed to Feedback and Training44:04 From Six to Seven Figures: Key Lessons48:05 Marketing Strategies for Clinicians57:35 Rapid Fire Questions and Personal Insights01:06:15 Final Reflections and AdviceThe Health Brand Builder Newsletter - Marketing Tips for Health BrandsFree Website Audit QuizGet all links, resources, and show notes at:www.coreyhi.com/podcast/195
In this special episode of the Health Business Builder Show, we welcome Corey Hiben, a healthcare marketing expert, who shares his journey from working as an occupational therapist to founding a marketing agency. Corey and the host dive deep into the essence of branding, its significance in the healthcare industry, and the role of authenticity in today's digital landscape. Corey explains how he discovered the importance of branding, the concept of the 'messy middle,' and the niche hourglass strategy. They also discuss practical advice for early-stage businesses, the value of personal touchpoints despite AI advancements, and the importance of consistency in messaging. Tune in for an enlightening discussion on how to scale your healthcare business effectively through robust branding principles.00:00 Introduction and Episode Overview00:33 Guest Introduction: Corey Hiben01:08 Corey's Journey into Healthcare Branding02:34 Understanding the Importance of Branding04:31 Defining Branding and Its Impact07:44 The Role of Consistency in Branding16:11 Branding in the Healthcare Industry18:38 The Messy Middle and Authenticity23:51 Challenges and Solutions in Healthcare Marketing30:12 The Niche Hourglass Concept32:09 Conclusion and Final ThoughtsThe Health Brand Builder Newsletter - Marketing Tips for Health BrandsFree Website Audit QuizGet all links, resources, and show notes at:www.coreyhi.com/podcast/194
Embracing the Jill of All Trades: A Conversation with Katie CallowayIn this episode, we dive deep with Katie Calloway, a former NBA dancer turned tech guru and fitness coach. Katie shares her journey of embracing a multi-passionate lifestyle, discussing the power of vulnerability, authenticity, and communication. We tackle societal pressures to specialize, the benefits of being adaptable, and the importance of building supportive systems. Katie also opens up about the challenges and rewards of her diverse career path, providing insights on maintaining motivation, the pitfalls of seeking shortcuts, and the significance of effective communication in both personal and professional settings. Join us as we explore the strength in being a 'Jill of All Trades' and finding success on your own terms.00:00 The Lost Art of Face-to-Face Conversations00:25 Introducing Katie: The Multi-Passionate Pro00:53 Embracing a Multi-Passionate Lifestyle01:06 Katie's Diverse Career Journey04:23 The Power of Vulnerability and Authenticity07:54 Navigating Societal Pressures and Expectations11:01 The Importance of Perspective and Authenticity15:13 The Emotional Depth of Coaching20:01 Sales Tips and Building Relationships31:27 Choosing the Right Communication Medium31:59 The Importance of Tonality in Communication33:42 Emojis and Emotional Communication37:20 Over-Communicating in Business39:01 Future Plans and Learning Mode43:21 Identity Change and Fitness Journey47:25 The Shortcut Fallacy in Health and Fitness52:18 Rapid Fire QuestionsThe Health Brand Builder Newsletter - Marketing Tips for Health BrandsFree Website Audit QuizGet all links, resources, and show notes at:www.coreyhi.com/podcast/193
In this episode, I'm flipping the script! Instead of hosting, I'm the guest on the Private Practice Owners Club podcast, where I break down the biggest marketing lessons I've learned from working with healthcare businesses.Timestamps:00:00 Advice to My Younger Self: From Chaos to Consistency00:47 Welcome to the Health Business Builders Show01:00 Marketing, Branding, and Business Growth Insights01:27 Introduction to Corey Hyben and Andro Brand02:40 The Importance of Consistent Marketing06:15 Personal Journey: From OT to Marketing Expert10:37 Helping Clients with Branding and Marketing16:42 The Value of a Google Business Profile21:09 Leveraging Local Partnerships for Business Growth22:45 Defining Your Ideal Client Avatar23:05 The Niche Hourglass Concept25:59 The Importance of Time Horizons in Business27:24 The Role of Coaching in Accelerating Success28:58 AI in Website Design and Marketing34:31 What to Expect from a Website Designer38:02 Conclusion and Final ThoughtsThe Health Brand Builder Newsletter - Marketing Tips for Health BrandsFree Website Audit QuizGet all links, resources, and show notes at:www.coreyhi.com/podcast/192
This episode breaks down effective marketing into three key steps: serve the right audience, solve their biggest problem, and let them spread the word. Timestamps:00:00 Introduction to Effective Marketing00:09 Serve the Right Person01:06 Solve Their Biggest Problem02:26 Let Them Spread the Word03:44 Final Recap and OfferThe Health Brand Builder Newsletter - Marketing Tips for Health BrandsThe Niche TestGet all links, resources, and show notes at:www.coreyhi.com/podcast/191
Want to escape the 9-to-5 and build a business that fuels your passionVictoria Loving shares her secrets to success in this inspiring episode.Timestamps:00:00 The Fear of Complacency00:24 Meet Victoria Loving: Vagabond Runner01:13 Embracing the Vagabond Mindset04:08 The Essentials of a Vagabond Life09:31 Lessons from a Military Family13:20 The Leap to Entrepreneurship20:49 Building a Business from Scratch29:58 Overcoming Business Fears31:58 New Space and Future Plans32:38 Balancing Work, Training, and Life34:31 Prioritizing Tasks and Self-Care39:02 Time Blocking and Productivity Tips42:11 Challenges of Being a Solo Business Owner47:28 Future Vision for Vagabond Running50:56 Rapid Fire Questions and Insights01:03:25 Final Thoughts and AdviceThe Health Brand Builder Newsletter - Marketing Tips for Health BrandsThe Niche TestGet all links, resources, and show notes at:www.coreyhi.com/podcast/190
The Farmyard Guide to Focused Marketing: Lessons from a Chicken, Dog, and Rooster In this episode, we explore how health entrepreneurs can avoid wasting time and money on ineffective marketing by learning from the behaviors of farm animals. Drawing parallels with a chicken, a dog, and a rooster, the video emphasizes the power of focused, consistent, and clear marketing efforts. Key lessons include the necessity of being persistent like an Australian Shepherd, the importance of clarifying your message and targeting your audience like a rooster, and the pitfalls of spreading yourself too thin like a scattered chicken. Timestamps: 00:00 Introduction: The Marketing Struggle 01:02 The Power of Focus: Lessons from the Farm 01:19 The Chicken: Scattered Marketing Efforts 02:00 The Dog: Relentless Consistency 03:56 The Rooster: Clear and Consistent Messaging 04:26 Actionable Marketing Tips 06:49 Final Thoughts and Offer The Health Brand Builder Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/189
Jani Tuomi, co-founder of Imaware, shares how his brother's battle with cancer inspired his mission to transform healthcare. We explore the power of AI in diagnostics, building trust in healthcare, and lessons from his entrepreneurial journey. Episode Timestamps: 00:00 Introduction: Love, Fear, and Healthcare 00:44 Meet Yanni Toumami: Entrepreneurial Journey 02:59 Building Trust in Healthcare 03:17 Personal Story: A Brother's Battle with Cancer 04:30 Starting I'm Aware: Challenges and Lessons 06:54 The Importance of Facts Over Fear 10:16 Early Days of I'm Aware 10:37 Navigating Healthcare Regulations 13:10 Lessons from Building a Healthcare Startup 24:48 The Role of AI in Healthcare 33:48 Jet Lag Solutions: Garmin's New Tracker 34:40 Startup Passion: What's Next? 35:14 Austin's Startup Ecosystem 36:36 Mentorship and Lessons Learned 37:37 Navigating the Ever-Changing Startup Landscape 39:08 Curiosity Over Fear: Embracing AI and Change 43:10 The Importance of Feedback for Founders 51:46 Balancing Business and Personal Passions 54:34 Rapid Fire Questions and Final Thoughts The Health Brand Builder Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/188
What exactly IS branding, and why should you care? This episode breaks down the essentials of branding and how it can transform your health business. Episode Timestamps: 00:22 - What is branding? 02:18 - Why is it important? 04:25 - How do you build a strong brand? The Health Brand Builder Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/187
Dr. Casey Morgan shares how he turned an $80K investment into a thriving chiropractic practice. Learn his secrets for simplifying operations, building strong patient relationships, and scaling with impact. In This Episode: 00:00 Introduction to Dr. Casey Morgan 01:02 Casey's Early Life and Chiropractic Inspiration 02:06 Family Business and Entrepreneurship 03:28 The Value of 'Boring' Businesses 06:15 Accelerated Path to Chiropractic 08:20 Mentorship and Learning Experiences 10:24 Starting and Growing a Practice 12:01 Challenges and Successes in Chiropractic 17:18 Patient Care and Building Relationships 28:01 Navigating the Pandemic and Clinic Setup 30:16 Open Office Dynamics 32:07 Simplifying Practice Operations 34:06 Insurance vs. Cash-Based Practices 38:36 Balancing Personal and Professional Life 42:04 75 Hard Challenge Experience 43:41 Impactful Books and Reading Habits 50:22 Future of Western Chiropractic 51:02 Rapid Fire Questions and Closing Thoughts The Health Brand Builder Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/186
Are your marketing tactics stuck in 2024? Discover the 3 trends that will dominate 2025 and learn how to attract more clients, boost engagement, and grow your health business. Episode Timestamps: 00:19 - Authenticity 02:12 - The Messy Middle 04:08 - Video Domination The Health Brand Builder Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/185
An inspiring story about how a nurse practitioner by the name of Tania Yousaf started a mobile IV business called Your Nurse Friend ATX. In This Episode: 01:00 - Introduction and Name Discussion 02:00 - A Funny Story About B12 03:00 - Journey to Nursing 06:30 - Early Lessons in Nursing 11:30 - Starting the Mobile IV Business 15:30 - Marketing Strategies and Success 27:30 - Navigating the Hiring Process 27:50 - Joining the Bio Boardroom 28:30 - The Value of Networking 32:00 - Challenges in the IV Business 33:40 - The Peptide Game 39:00 - Lessons from Business Mistakes 45:40 - Future Plans and Rapid Fire Questions 50:00 - Final Thoughts and Advice The Health Brand Builder Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/184
In this episode, I'm sharing my 10 favorite quotes from all my interviews in 2024. Whether you're a health-focused entrepreneur or looking to grow your business, these lessons are packed with actionable wisdom to help you succeed in 2025. In This Episode: 00:00 - Overview of 2024 interviews with health-related business owners. 00:25 - "Become so memorable and so valuable that opportunities start to come to you." 02:00 - "Marketing is too important to be left alone to the marketing department." 03:15 - “Revenue is vanity and profit is sanity.” 04:55 - "Your degree of success is directly proportionate to the number of uncomfortable conversations you're willing to have." 07:10 - "A day that I don't cry is a day that I don't feel; a day I don't feel is a wasted day." 09:45 - "Your job is not to convince anybody; your job is to show them what's possible." 11:30 - "The only shortcut is surrounding yourself with people that have gotten where you want to go." 13:50 - “Get out there and just do the work, the market will give you feedback.” 16:50 - "Take imperfect action. Nothing's ever going to feel good enough." 18:50 - "You're never going to get there if you don't start." The Health Brand Builder Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/183
From nursing homes to wellness empires... Delfin Ward's entrepreneurial journey is full of surprises. Discover how he built a thriving business and overcame unexpected challenges. In This Episode: 00:00 Introduction to Delphine Ward's Journey 00:56 From Occupational Therapy to Entrepreneurship 01:49 The Catalyst for Change 04:16 Starting and Growing Generator Lab 11:51 Creative Marketing Strategies 15:35 Leadership and Team Building 23:17 Lessons Learned and Future Plans 39:03 Top Three Rejuvenation Tips 39:12 The Importance of Sleep 40:09 Travel Sleep Hacks 40:56 Mouth Tape for Better Sleep 42:15 Personal Development Investments 43:19 Sales Process and Hiring 47:22 Organic Marketing Strategies 49:34 Micro-Influencers and Content Creation 55:08 Future Plans for Generator Lab 01:00:37 Rapid Fire Questions 01:09:31 Final Advice for Entrepreneurs The Health Brand Builder Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/182
CrowdHealth CEO Andy Schoonover shares his journey of disrupting the healthcare industry with a revolutionary crowdsourcing model that puts patients first. In This Episode: 00:06 - The Birth of Crowd Health 01:30 - Personal Healthcare Struggles 02:17 - The Cost of Medical Procedures 03:27 - Challenges with Health Insurance 03:40 - Starting Crowd Health 03:56 - Early Customers and Growth 04:26 - Healthcare Industry Insights 05:58 - Crowdsourcing in Healthcare 08:59 - The War with Big Insurance 11:19 - Elevator Pitch for Crowd Health 13:21 - Market Forces in Healthcare 17:21 - Cash-Based Healthcare Benefits 24:34 - Customer Acquisition Strategies 31:41 - The Big Health Event 31:46 - Telling Stories: Real-Life Health Journeys 32:12 - Cost-Saving Healthcare Solutions 35:14 - Incentivizing Metabolic Health 43:15 - Community-Based Healthcare 53:23 - Entrepreneurial Insights and Future Goals The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/181
From bouncer to building a successful cash-based physical therapy practice with Jared Carter of Carter Physiotherapy. In This Episode: 00:00 - Introduction and Welcoming Jared Carter 01:14 - Mercenary vs. Missionary Business Philosophy 02:31 - Jared's Early Entrepreneurial Spirit 03:49 - First Job as a Bouncer 07:33 - Transition to Physical Therapy 08:02 - Private Physical Therapist for a Wealthy Couple 15:06 - Starting Carter Physiotherapy 15:18 - Challenges of a Cash-Based Practice 21:40 - Marketing Strategies and AI in Healthcare 30:51 - The Future of AI and Storytelling 35:17 - The Unexpected Solution: The Automobile 35:43 - AI's Potential and Ethical Dilemmas 37:57 - The Arms Race of AI Development 39:21 - Misconceptions About Out-of-Network Services 41:44 - The Importance of Value-Based Conversations 43:33 - Transitioning to Cash Pay Services 44:47 - The Impact of Mergers and Acquisitions 47:46 - Effective Communication with Patients 52:01 - The Power of Niching in Healthcare 56:17 - A Personal Mission: Neuron Regeneration 01:03:16 - Rapid Fire Questions and Final Advice The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/180
A solosode with ME (Corey Hiben) talking about the three ways a health brand can lean into Thanksgiving to grow their business. In This Episode 00:40 - Gratitude 02:35 - Relevance 04:30 - Stories The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/179
A solosode with ME (Corey Hiben) talking about the three ways a health brand can using branding to attract leads to them. In This Episode 00:20 - Clarity 02:09 - Consistency 04:15 - Connection The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/178
Building a protein drink empire with Billy Bosch of ICONIC Protein. In This Episode: 02:00 - Revenue is vanity and profit is sanity 05:00 - The challenge of dealing with investors 07:00 - Working with private equity 09:00 - The power of a pedigree 12:00 - The technology of a protein drink 14:30 - Working sales for Shell 16:30 - Slumlording 20:00 - Running a nightclub and events 25:00 - The birth of a protein drink company 27:00 - Learning sales 29:00 - The power of "cool" 31:00 - Coming up with a business name 34:00 - Marking > sales 36:00 - Sales versus branding 37:30 - "What can you do for me?" 38:00 - Playing the "deal" game 43:00 - Finding product market fit 45:00 - Talking longevity 49:00 - Building a personal brand 53:00 - Living forever 56:00 - Top longevity ingredients 59:00 - Longevity hacks 01:02:00 - Rapid fire questions 01:12:00 - Trust your intuition The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/177
A solosode with ME (Corey Hiben) talking about the three ways a health brand can differentiate themselves to attract more leads. In This Episode 00:13 - First 01:27 - Best 03:33 - Different The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/176
Nate Taylor of Keyspan teaches us what he's learned from 20+ years in sales. In This Episode: 02:00 - The stress of business 03:30 - Working for Mark Cuban 05:00 - How to sell something 06:30 - Know your "why" 06:30 - The importance of sales 11:30 - Sales for introverts 13:30 - The core of the sale is always the same 16:30 - The overlap of sales and marketing 18:30 - Working for LinkedIn 23:30 - The need for newness 29:30 - The birth of Keyspan 34:30 - Finding product market fit 37:30 - Raising money from friends and family 40:30 - Getting in front of your target market 43:30 - Lab work results 45:30 - Habit stacking 46:30 - Getting into hormonal health 49:30 - 20+ years of sales advice 51:30 - Rapid fire questions 01:08:00 - Surround yourself with people smarter than you The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/175
A solosode with ME (Corey Hiben) talking about what New York City taught me about the power of branding. In This Episode 00:15 - Clarity 03:15 - Consistency 05:55 - Connection The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/174
Tanya Manriquez of West Texas Speech Therapy teaches us how she went from dirt to dollars by building a successful practice and restaurant. In This Episode: 01:00 - Selling dirt and rocks 06:00 - Having to grow up quickly 16:00 - Figuring out the business you're ACTUALLY in 21:00 - How to stay motivated 23:30 - Adapting to your customers 27:00 - Running into brick walls in your business 31:00 - Parkinson's Law 34:00 - Bus test your business 38:00 - The advantage of lack of experience 41:00 - West Texas opportunities 46:00 - How to find new patients 49:30 - Teletherapy 52:00 - Competing in bodybuilding 54:00 - The life hack of signing up for something 01:00:00 - Getting taken out by a diuretic 01:04:00 - Getting a million-dollar loan 01:10:00 - Medical office sweets 01:13:00 - Rapid fire questions 01:20:30 - Take a risk The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/173
A solosode with ME (Corey Hiben) talking about the three ways to increase your landing page conversions. In This Episode 00:15 - Inspire 03:10 - Trust 06:15 - Clarity The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/172
Steven Haynes of Fjord Cold Plunge teaches us how he went from management consulting to starting a cold plunge business. In This Episode: 02:00 - Freeze'n for a reason 04:00 - Family entrepreneurship 09:00 - An early interest in working 13:30 - Management consulting 16:00 - The Texas A&M cult 19:00 - Game thinking 23:00 - The voice of the customer 27:30 - Focus on our sweet spot 32:00 - The leader's job is to cast the vision 34:00 - Hire A+ players 37:00 - The downside of asking questions 40:00 - Starting a cold plunge business 45:00 - Growing pains of a new business 49:00 - Connecting with your customers 55:00 - Building community 58:00 - Pull tabs 01:00:00 - The future of cold plunges 01:01:00 - A trash talking 9-year old 01:04:00 - Rapid fire questions 01:11:00 - Experiment The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/171
A solosode with ME (Corey Hiben) talking about the three steps to a killer email marketing strategy for health brands. In This Episode 01:40 - Capture 03:50 - Nurture 06:49 - Convert The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/170
Jim Donnelly of Humanaut Health & Restore Hyper Wellness teaches us his success secrets to becoming a serial entrepreneur. In This Episode: 03:30 - The habit of doing hard things 07:30 - 100 million dollars won't change your life 13:30 - Humble beginnings 21:30 - Early business lessons 25:00 - The business construct 28:30 - Golf ball restoration business 32:30 - Filing for bankruptcy 35:30 - Leading by example 39:00 - Working in corporate America 43:00 - Starting a travel blog 48:00 - Having a business partner 54:00 - Choosing your next business venture 58:00 - The uniqueness of Austin 01:00:00 - Restore Hyper Wellness 01:04:00 - How to know if your business is working 01:05:30 - The importance of FEELINGS 01:09:00 - Humanaut Health 01:17:00 - A collector of good people 01:21:00 - Raising an entrepreneurial family 01:28:00 - Learning from your failures 01:31:00 - Rapid fire questions 01:38:00 - Focus The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/169
A solosode with ME (Corey Hiben) talking about the three steps to defining your ideal niche to attract more leads. In This Episode 01:30 - Who's it for? 03:43 - The Problem 05:43 - The Solution The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/168
Brittan Morris of Atomic Outpost teaches us about the most insane sport you've never heard of and how he got into fitness coaching. In This Episode: 03:00 - Speed! 06:30 - The best job ever 10:00 - Growing up playing hockey 13:00 - Getting help from your parents 15:30 - Filthy Shades 16:30 - Don't start, buy 21:00 - Atomic Athlete 27:30 - Ghost kitchens 30:00 - Hybrid athletes 32:00 - Managing stress 37:30 - Cold plunging 41:00 - Challenging business partners 44:00 - Building a community 48:30 - The most insane sport no ones ever heard of 55:00 - Getting blindsided by a squirrel 58:00 - A season-ending race in Russia 01:09:00 - Russian banya 01:11:00 - Filmmaking 01:16:00 - Rapid fire questions 01:27:00 - Don't think, just do The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/167
A solosode with ME (Corey Hiben) talking about the three simple ways to generate more leads from referrals. In This Episode 00:50 - Ask 03:13 - Incentivize 05:35 - Collaborate The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/166
Josh Campbell of Human Improvement teaches us about the language of business. In This Episode: 02:00 - Brilliant birthday ideas 05:30 - Family entrepreneurship 09:00 - Epic Bars pivot 11:00 - The language of business 14:00 - Accounting made simple 17:00 - Pitching & sales 23:00 - Howard Schultz calling him crazy 26:30 - The power of branding to sell anything 30:30 - What is branding? 33:00 - Solving the wrong problem 35:00 - How to solve the right problem 40:00 - Getting feedback 45:00 - Using feedback to your advantage 47:30 - Finding product market fit 49:00 - Missionary vs mercenary 53:00 - Creating products people need 55:00 - Rapid fire questions 01:04:30 - Stop waiting for the perfect time The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/165
A solosode with ME (Corey Hiben) talking about the three pillars of a high converting website for health brands. In This Episode 01:13 - Traffic 03:40 - Trust 06:24 - Conversions The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/164
Kevin Young shares his personal story of going from a rocky upbringing to a catastrophe adjuster and starting his own business, Fasted Athlete. In This Episode: 03:30 - A work in progress 07:00 - Getting through challenges 12:00 - Trying to fill voids 15:00 - The boom in communities 18:00 - Family entrepreneurship 29:00 - Peanut butter jellies and no furniture 32:30 - The importance of relationships to health 37:00 - Relationship reviews 41:00 - Learning BJJ 51:00 - Getting in a fight 57:00 - Why he got a business degree 01:01:00 - Social programming 01:08:00 - Going to prison 01:12:00 - Catastrophe adjusting 01:24:00 - Walking away from a 300k salary 01:34:00 - Finding fulfillment in work 01:37:00 - I can't lose if I don't quit 01:39:00 - Fasted Athlete 01:48:30 - Find your authentic voice The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/163
A solosode with ME (Corey Hiben) talking about the three stages of content creation that will help health professionals attract more leads. In This Episode 01:55 - Stage 1 - Quantity 04:09 - Stage 2 - Quality 07:00 - Stage 3 - Amplification The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/162
Joel Cochran of Proclivity teaches us how he was able to break through self limiting beliefs and now helps other people do the same. In This Episode: 04:30 - Listener testimonial 06:30 - Getting into coaching 09:00 - Finding meaningful work 12:00 - The curse of progress 14:00 - Finding clarity 17:30 - High in your chest or low in your gut 19:30 - Anxiety versus depression 23:00 - Attachment types 32:30 - Overcoming a trauma loop 40:30 - Avoiding soft talk 46:30 - We control what we don't trust 51:30 - Becoming aware 54:00 - Getting into therapy 58:00 - Separating from a business partner The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/161
A solosode with ME (Corey Hiben) talking about the three basics of creating a sexy brand for a health business. In This Episode 01:35 - Know your goats 03:55 - Graze in the right pastures 05:48 - Speak their language The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/160
Ravi Komatireddy MD of Daytona Health shares his personal story and how he eventually started his current business venture. In This Episode: 03:30 - The top 27 reasons to love San Diego 09:30 - Getting on a zero-G flight 13:00 - The playground of billionaires 15:00 - Finding purpose and meaning 17:00 - Growing up with doctors 19:30 - His first business 22:30 - Confidence and resourcefulness 27:30 - Rule #1 29:30 - Vital space 31:30 - Flow states 34:00 - Focus on big problems 36:30 - Taking more breaks 40:30 - The trap of a founder 43:00 - The salmon story 55:30 - Being a creative problem solver 58:30 - Daytona Health 01:03:30 - The importance of relationships 01:06:30 - The difference between happiness and joy 01:08:00 - Rapid fire questions 01:12:30 - Don't try to do everything yourself The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/159
A solosode with ME (Corey Hiben) talking about the three basics of creating a sexy brand for a health business. In This Episode 03:10 - Identity 05:25 - Experience 07:15 - Values The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/158
Mark Pinales teaches us how he went from being an obsessed runner to now running a successful coaching business. In This Episode: 03:00 - How he got into running 06:00 - Running and business 10:30 - Living up to a coach 14:00 - Growth mindset 15:00 - How to build confidence 19:30 - Starting a coaching business 22:30 - Being a professional friend maker 24:30 - Social media growth 32:00 - Qualifying for the Olympics 36:00 - Don't automate what you can systematize 40:00 - The proposal 44:00 - Growing a coaching business 50:30 - Simplifying a coaching business 54:00 - Creating content that works 58:30 - Rapid fire questions 01:07:00 - Going pro The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/157
A solosode with ME (Corey Hiben) talking about the three biggest mistakes health brands make on their website and landing pages. In This Episode 01:20 - No Call 02:40 - No Proof 04:12 - No Pain The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/156
Henry Winslow teaches how psychedelics changed his life and has allowed him to build a successful newsletter business. In This Episode: 03:00 - Tricycle Day 06:00 - Growing up with parents as doctors 11:40 - The good side of social media 13:30 - Studying at Harvard University 20:00 - Marketing for pharmaceutical 23:30 - His first business online business 26:00 - Kombucha business 29:00 - Home decor business 32:00 - Winning the world championship of Yoga 35:00 - Finding his way into psychedelics 43:00 - Losing your sense of "I" 45:00 - Changing his sense of reality 49:00 - Harm reduction 53:00 - Tapping into consciousness 57:00 - Spotting an opportunity in the market 01:01:00 - Growing a newsletter 01:04:00 - Knowing when to quit 01:07:00 - Keeping the newsletter fresh 01:09:00 - Motivation versus discipline 01:12:00 - Rapid fire questions 01:18:00 - Keep your day job The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/155
A solosode with ME (Corey Hiben) talking about how to turn cold leads into warm leads. In This Episode 01:20 - Attention 04:10 - Capture 06:47 - Nurture The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/154
Zane Griggs of Kicking Ass After 50 teaches us how he built a successful personal training business. In This Episode: 02:08 - Intro and Background 03:01 - Early Ventures and Mindset 05:04 - Balancing Gigs with Family 06:10 - Passion for Health/Fitness 07:15 - Fitness Challenges 09:19 - Pricing Adjustment 11:15 - Health Improvement 12:22 - Hormone Balance 13:16 - Motivation Beyond Looks 15:07 - Partnership Hurdles 16:10 - Contracts and Boundaries 18:13 - Love for Community 22:03 - Outsourcing Tasks 26:55 - Diverse Clientele 28:47 - Family Dynamics 32:13 - Career Curiosity 36:35 - Close Encounter with Bulls 37:10 - Reflecting on Regrets 39:54 - Austin's Community 42:41 - Move to Nashville The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/153
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