Podcast appearances and mentions of Craig Taylor

A government office made a basic math mistake and a married couple pays for it with months apart. Craig Taylor joins us to unpack the true story behind his unforgettable book title, “2 Plus Banana Equals No,” a phrase born from a UK spouse visa refusal that relied on adding bank balances from different dates and treating the result like a real threshold check. It's absurd on paper, but it's devastating in real life.We talk through the full long-distance love story: meeting online, navigating travel constraints that push them to meet in Turkey, and choosing Batumi, Georgia for their wedding. Craig shares what it's like loving Olya while she's stuck in Russia under constant stress, and how the visa process turns everyday life into a loop of waiting, worry, and expensive legal steps. If you've searched for answers about UK spousal visas, Home Office appeals, visa refusals, or immigration bureaucracy, you'll hear what those systems feel like from the inside.We also get into the parts that make their relationship feel joyful and human: blending families after divorce, raising grown kids who now see you as a person, and learning each other's worlds through music, culture, and the small adventures that end up mattering most. Craig explains why he wrote the book, how the tone shifts from romantic comedy to something much heavier, and what he's building next with a companion website and petition so the story doesn't stop at the last page.Subscribe for more real conversations, share this with someone who cares about immigration fairness, and leave a review so more listeners can find the show.Support the showElsa's AMAZON STORE Elsa's FAITH & FREEDOM MERCH STOREElsa's BOOKSElsa Kurt: You may know her for her uncanny, viral Kamala Harris impressions & conservative comedy skits, but she's also a lifelong Patriot & longtime Police Wife. She has channeled her fierce love and passion for God, family, country, and those who serve as the creator, Executive Producer & Host of the Elsa Kurt Show with Clay Novak. Her show discusses today's topics & news from a middle class/blue collar family & conservative perspective. The vocal LEOW's career began as a multi-genre author who has penned over 25 books, including twelve contemporary women's novels. Clay Novak: Clay Novak was commissioned in 1995 as a Second Lieutenant of Infantry and served as an officer for twenty four years in Mechanized Infantry, Airborne Infantry, and Cavalry units .  He retired as a Lieutenant Colonel in 2019. Clay is a graduate of the U.S. Army Ranger School and is a Master Rated Parachutist, serving for more tha...

Today’s headline news for Canadian IT solution providers: HPE unifies distribution model: Hewlett Packard Enterprise announced a major shift in its distribution strategy, naming Ingram Micro and TD SYNNEX as its two global distributors. The move transitions HPE to a unified distribution model designed to deliver greater consistency and operational support for partners worldwide, accelerating enablement across the vendor’s networking, cloud, and AI portfolios. N-able names new innovation and AI chiefs: Managed services software provider N-able has expanded its executive leadership team, announcing the appointments of Robert Johnston as Chief Innovation Officer and Nicole Reineke as Chief AI Officer. The new roles are intended to reinforce the company’s focus on business resilience and embed advanced AI automation directly into its platform ecosystem. HYCU turns backup data into security intelligence: Data resilience vendor HYCU launched HYCU aiR, an AI-native solution that transforms backup data into actionable security intelligence, allowing MSPs to run rapid security posture checks across a prospect’s environment. By reading backup data as a security intelligence layer, partners can deliver overlapping intelligence as a natural extension of backup contracts. CIRA prepares sovereign channel platform: The Canadian Internet Registration Authority will officially unveil a new channel-based cybersecurity platform for MSPs at the upcoming ChannelNEXT event in Toronto. The move provides Canadian IT providers with a homegrown, sovereign option for DNS firewalling and cybersecurity awareness training. Object First launches backup monitoring cloud: Object First has launched a new cloud platform designed to help partners monitor and manage distributed data backups across their client environments. Plugable names CRO to build B2B channel: Peripherals maker Plugable has expanded its B2B strategy with the appointment of Matthew Dargis as Chief Revenue Officer. Dargis is tasked with building out a new field sales organization to capture enterprise market share. Keeper Security updates MSP program: Keeper Security has introduced its 2026 MSP Partner Program, rolling out a new tiered discount structure based on annualized revenue. MTech Cyber launches SMB assessment tool: Montreal-based MTech Cyber has released a new assessment platform, Can104.com, to help IT providers validate security protections for small business clients. Read Full Transcript Welcome to The Buzz from ChannelBuzz.ca, I’m Robert Dutt, today is Friday, May 15, and here’s what’s happening in the channel today. Hewlett Packard Enterprise announced a major shift in its distribution strategy yesterday, naming Ingram Micro and TD SYNNEX as its two global distributors. The move transitions HPE to a unified distribution model designed to deliver greater consistency and operational support for partners worldwide. According to the vendor, this structure will be anchored by these two global leaders but complemented by regional and specialist distributors to maximize partner capabilities. The change signals a streamlined approach to enablement, with HPE expecting the unified model to drive additional investments in partner resources across its full portfolio. This includes helping distributors build deeper expertise in high-demand areas like networking, cloud, and AI. For Canadian IT solution providers, a simplified global distribution tier could mean more predictable engagements, faster quoting, and improved access to cross-sell opportunities, particularly within the HPE Networking portfolio, as priorities evolve across different customer sizes and industries. Managed services software provider N-able has expanded its executive leadership team, announcing the appointments of Robert Johnston as Chief Innovation Officer and Nicole Reineke as Chief AI Officer. The dual appointments highlight a strategic pivot toward embedding artificial intelligence and advanced automation directly into the company’s platform ecosystem. N-able noted the new roles are intended to reinforce the company’s focus on business resilience and innovation as IT providers face increasingly complex cyber and operational challenges. Designating a dedicated Chief AI Officer is a notable step in the MSP software space, signaling that AI is moving from a roadmap feature to a core architectural priority. IT solution providers running their practices on N-able can expect a more aggressive rollout of AI-driven capabilities designed to streamline technician workflows and improve automated threat response. Data resilience vendor HYCU launched HYCU aiR yesterday, an AI-native solution that transforms backup data into actionable security and compliance intelligence. Rather than relying on point solutions for data security posture management or insider risk, aiR allows organizations to query their existing backup data across dozens of SaaS applications to identify sensitive data exposure, identity drift, and unmonitored AI agent activity. For managed service providers, this alters the backup conversation. Partners can use the platform to run rapid assessments across a prospect’s environment, identifying compliance exposures within days. According to the company, midmarket customers are often priced out of standalone security tools that cover a fraction of the estate. By reading backup data as a security intelligence layer across more than 100 workloads, partners can deliver overlapping intelligence as a natural extension of backup contracts, providing a tangible way to govern shadow AI and secure data pipelines. In Brief – The Canadian Internet Registration Authority will unveil a new channel-based cybersecurity platform for MSPs at the ChannelNEXT event in Toronto later this month. Object First has launched a new cloud platform designed to help partners monitor and manage distributed data backups. Peripherals maker Plugable has expanded its B2B strategy with the appointment of Matthew Dargis as Chief Revenue Officer to build out a new field sales organization. Keeper Security has introduced its 2026 MSP Partner Program with a new tier-based discount structure tied to annualized global revenue. Montreal-based managed service provider MTech Cyber has released an assessment platform designed to help IT providers validate security protections for small business clients. Full details and links in the show notes or the blog post. Later today on In The Channel, we’ll feature a conversation with Lenovo’s global partner ecosystem head Jeff Taylor and Canada channel chief Craig Taylor on the vendor’s massive incentive consolidation and the shift to services-led revenue. And if you haven’t heard it yet, on yesterday’s episode of In The Channel, we sat down with ESET’s Cameron Tousley and Pedro Kertzman to discuss why cyber threat intelligence belongs in the MSP practice. That’s how we’re seeing the headlines today. I’m Robert Dutt for ChannelBuzz.ca, thanks for listening. Have a great day.

Jeff Taylor, executive director of global partner ecosystem and operations for Lenovo There are not many conversations where you get both the global architect of a vendor’s partner program and the Canadian channel chief in the same room. In this episode of In The Channel, recorded the week after Lenovo 360 Acceleratewrapped up in Austin, we had both: Jeff Taylor, executive director of global partner ecosystem and programs at Lenovo, and Craig Taylor, senior director and Canada channel chief. The headlining number from the conversation is the dramatic simplification of Lenovo’s incentive structure. Jeff confirmed that Lenovo has reduced its active global incentives from 2,300 down to approximately 200 – a 92 per cent reduction – while maintaining the same total investment pool. The analogy he reached for: the same pizza, fewer slices, each one bigger. The earning power stays; the complexity goes. For Canadian partners, Craig noted that over 90 per cent either maintained or improved their tier status in the move to the new Lenovo 360 Authorized, Gold, and Platinum structure. Craig Taylor, senior director and Canada channel chief at Lenovo The conversation moved quickly into services. Lenovo is targeting a 15 to 20 per cent partner revenue mix from services and solutions within the next one to two years. Craig pointed to TruScale as the on-ramp, noting Canadian partner feedback has consistently positioned it as more flexible than competing offerings in market. On AI, Jeff described a “reimagination of enablement” – moving partner portals from static, backward-looking data tools into agentic AI-driven platforms that are intuitive and forward-looking. Craig pointed to Lenovo’s CIO Playbook as the practical tool helping Canadian partners move customers from proof of concept to proof of execution on their AI investments. Read Full Transcript Robert Dutt: Hello and welcome to In The Channel from ChannelBuzz.ca, bringing news and information to the Canadian IT channel community for the last sixteen years. I’m Robert Dutt, editor at ChannelBuzz.ca and your host for the show. You want to understand how a global technology vendor thinks about its partner program, not the press release version, but the actual mechanics of how design decisions get made and how they land in markets like Canada. Today’s conversation is a fairly rare opportunity. We have at the same time the global architect of the Lenovo partner ecosystem and the Canadian channel chief. Jeff Taylor is executive director of global partner ecosystem and operations for Lenovo, responsible for the Lenovo 360 framework that governs how the company works with partners worldwide and for the new consolidated partner ecosystems and program structure for the international markets that Lenovo unveiled earlier this year. Craig Taylor is senior director and Canada channel chief at Lenovo, a 2026 CRN channel chief and the person responsible for translating all that global framework into real outcomes for Canadian partners on the ground. We recorded this conversation just after Lenovo 360 Accelerate, the company’s annual North American partner event wrapped up in Austin, Texas. So this is about as fresh a read on the state of the Lenovo partner ecosystems you’re gonna get. We covered the dramatic simplification of Lenovo’s incentive structure, the push towards services-led selling and recurring revenue, how AI is reshaping both the partner conversation with customers and Lenovo’s own approach to enablement, and how Canadian partners should be thinking about a volatile period in hardware pricing. And yes, they’re both named Taylor. We had asked some questions. Let’s get right into it. My chat with Jeff Taylor and Craig Taylor. [Music] Gentlemen, thank you for taking the time. Jeff Taylor: Hey Robert, how are you? Robert Dutt: Very well, thank you. Craig Taylor: Excellent. Good afternoon, Robert. Robert Dutt: Interesting situation, one of those channel journalist dream situations, chatting with both the global architect of the partner program and the Canadian channel chief at the same time. And as fate would have it, you’re both just coming back from Austin. Jeff, for people who weren’t there in the room for Accelerate this year, the event was themed “unified as one” — pretty deliberate choice of words, I dare say. What were you trying to signal with that framing? Jeff Taylor: Yeah, well, I mean, obviously one with our partners is probably the first and foremost thing, but also to represent Lenovo holistically. From Motorola all the way through our devices, tablets, PCs, etc. and then into the data center. So we are one company and as an extension of that, one company includes our partners and the whole intent of the event was to bring everybody together and unify. Feedback has been really, really positive and it’s, you know, it’s only been a week, but lots of really good discourse and wonderful event. Robert Dutt: Craig, from a Canadian perspective, what did the Canadian attendance look like and what did Austin feel like compared to previous Accelerate events from a Canadian partner point of view? Craig Taylor: Yeah, our Canadian partners had very positive feedback to Jeff’s point. We’re always very well represented in these types of North American based events. We always punch above our weight class, I’d like to say. So all of the key strategic partners across our ecosystem were there in present and actively participating in our discussions as to how we’re going to strategize for our next fiscal year. Robert Dutt: Jeff, one thing that stood out for me from Austin was the choice of putting Jay McBain, Steve Brazier and Tiffany Bova on stage together, three analysts who ostensibly compete against each other in the market. Curious what the goal was in putting them together and what came out of that conversation that you think partners should take away. Jeff Taylor: Yeah, I think a couple of things. First of all, the moderator of that panel was with Alex Smith. So we had four great analysts all on the stage at the same time. I think if you take a step back and just look at the theme overall, what we’re trying to accomplish at Accelerate, it was really about industry topics. So we had representatives from the US Department of Energy as an example, talking about power and what’s happening at a governmental level. And part of that was to get these four analysts together who, as you say, they mix in a lot of the same circles, but they’d never been on the stage at the same time. And the idea was to propagate a little bit. And in some cases, they were aligned in a lot of their messages to the channel. In some cases, they differed. And it was a really lively and engaging conversation. And folks at Lenovo, we engage with these folks all the time, but having them all together, kind of representing their unique perspectives on the market right now was super valuable and engaging. Robert Dutt: So to dig into what you guys have been doing on the partner side of things, back in March, you announced the new consolidated partner ecosystem and programs, International Markets Organization. Now that Accelerate’s happened, partners have had a chance to hear it explained in person. What’s the clearest way to explain what operationally changed and what didn’t? Because from the outside, centralize where it makes sense can go a lot of different directions. Jeff Taylor: Yeah, look, I think the easiest way to explain it is we now have a single common framework across the globe. That framework is a guidepost, very intentionally set up as a framework, because execution has to remain local. And the input, the guidance, the feedback that we receive from our Canadian partners, from Craig, representing the viewpoints of those Canadian partners is absolutely critical to what we’re doing. And so by, you know, over time, as we had a lot of different markets and a lot of different geographies kind of expand over time as the company grew, there was similar objectives happening in multiple markets. And maybe the execution model was slightly different. And we thought by kind of bringing some of that together, we could simplify and we could gain efficiencies for our partners. But it’s really important to understand that the execution happens locally, sales happens locally, channel partners happen locally. And so it’s one really about standardizing the framework and not centralizing execution. Robert Dutt: How has that landed here in Canada, both with Canadian partners and in terms of how things operate for you, Craig? Craig Taylor: Yeah, the feedback has been really positive, Rob. You know, from a Canadian perspective, it’s all about leveraging our local teams and our local relationships, which haven’t changed. And feedback from our partner community is we are often best in class when it comes to how we represent our organization in front of the partner ecosystem. What I think is what more exciting for me now is we’re elevating those relationships to be consistent as to how we’re going to market with our partners. Consistency in the programs, consistency in the incentives, and also how quickly we can execute. What that means is our partner facing team can spend more time in market with our partners trying to win opportunities together with our mutual customers. Jeff Taylor: And if I could add, Rob, real quick, I mean, this was a very thoughtful process. This wasn’t something that happened kind of quick and without a lot of forethought. We have been working on this for years through the introduction of Lenovo 360 as that kind of framework itself. And then over time, as we’ve built some meat on the skeleton, the timing was just really right for us to go do this. But again, that premise of local execution is probably the most important thing. Robert Dutt: Well, I know that internally you guys have kind of had the mantra of “global might, local fight” internally for a while now, kind of being applied to the partner org, it seems here. I guess I’m still a little curious where there is a certain tension between global consistency and local relevance. You’ve kind of unpacked it, but where does that actually land in terms of which side takes the lead? Jeff Taylor: Yeah. So let me give you some real tangible numbers and examples. Three years ago in market across the globe, we had 2,300 active incentives in the market. I’m going to repeat that. We had 2,300 active incentives in the market. So if you think of your investment pool as a pizza, right, and you divide that 2,300 ways, the relative impact of those individual slices can be quite small. Now, what we found in talking to markets was that there was absolutely a consistency and intent. And maybe that intent was new customer acquisition, or maybe it was growth targets, or maybe it was something else. There was consistency in intent, but the execution was different, and that created operational complexity. It created our ability to report seamlessly and consistently over time more of a challenge than simplification. So in just the last two years, we’ve gone from that 2,300 partner incentives to about 200. So almost a 92% reduction without any change in investments, any negative change in investments, because the intent was still there, right? The intent was consistent across the globe. So that’s one where we centrally can look at the forest through the trees. We can see an opportunity for simplification. Then we can bring that to the markets while still driving that strategic intent that we want to accomplish with our partners. So that’s just one example. Craig Taylor: Yeah, well said. Just to add to that, Rob, one of the things that was very important was to make sure we had local input to the global framework that was being created at Jeff’s level. So we had many conversations as to what our market needs and demands were, and make sure that we shaped it to be properly represented within the framework. That worked out very, very well. We also are allowed to have some nuances in this organization as well. And so what we’re allowed to do is perhaps if a certain pathway doesn’t make sense to the Canadian market, for example, being more of an SMB-based market, we’re going to pivot and we’re going to make those changes to make sure that we service our partners the best that we should. And kind of beef up that SMB-facing side of things. Robert Dutt: Yeah, that makes sense. Jeff Taylor: It’s really interesting. It’s interesting, Robert. From day one, we called Lenovo 360 a framework and not a program from day one. And the whole idea was that we wanted to ask three basic questions like, how do you best engage with your partners? How do you best connect with your partners and how do you best grow with your partners? But depending on the conversation, the answers to those three questions might be different. So as an example, if you’re talking to a traditional hardware solution provider, you have answers for those three questions. If you’re talking to a GSI or an MSP or an MSSP, same questions may be very different answers. And so the whole idea with this framework was to be able to flex accordingly. And that went down all the way to the market level. So Craig mentioned that Canadian being more oriented towards an SMB type of approach, the framework has to flex to be able to support that. Whereas in other markets, it may flex a slightly different way, but it’s still all about engaging, connecting and growing. Robert Dutt: OK, back to your pizza point, Jeff, and one of my favorite, probably apocryphal Yogi Berra quotes, “cut my pizza in four slices, please, I can’t eat eight.” Curious, though, for a partner who looks at it and says, “all right, well, I used to have three incentives applied to my business and now there’s only really the one. The math doesn’t work for me.” What’s sort of the answer for them? Because the earning power says we didn’t take away the earning power. Jeff Taylor: So again, it’s the intent stays the same. The earning power stayed the same. The whole idea now is operationally, it should be easier for… the intent was that it would be easier for the partners to have a path towards that earning power. So instead of Jenga or a very complicated jigsaw puzzle, the intent here was to simplify that. So it’s a clear path to that earning potential with the same intent around growth, acquisition, those types of things. Craig Taylor: Yeah. And Robert, one of the things our partners have been asking us for is to provide more direction, focus as to where they want us to go win together in the market. And I think by simplifying these programs, it’s also allowed us to provide more focus to our partner community in the ecosystem to make sure that we’re winning together in the areas that we want to win. Jeff Taylor: And Robert, it goes beyond just traditional incentives programs, too. So we’ve simplified things like our certification programs. I’m going to get this number slightly wrong, but in the ballpark, in the last two years, we’ve driven 80,000 new certifications globally through some of the simplified changes that we’ve made. So all of these things, it’s look at the globe and then apply it locally. And again, with the full intent of making it as easy as possible for the partner. Robert Dutt: As with most partner programs slash framework changes, updates, you’ve acknowledged that some partners will land at a different tier under the new structure. How are you managing the transition and what should a partner do if they feel the new placement doesn’t reflect where they’re actually at in the relationship with Lenovo? Jeff Taylor: We’re very conscious about that. And I think, Robert, you know, any time there’s even a small change in some type of construct within the program, there’s some unfortunate circumstances associated with that. But we really tried to minimize it. And I’ll just give another example to hit a tier level. We have a volume requirement. OK, that’s the framework. But what that volume requirement is, it’s going to differ by market. So, you know, it might be very different in the U.S. than it is in France, than it is in Canada, than it is in Indonesia, as an example. And the whole intent there was through our analysis was to kind of minimize those impacts as much as possible while still creating the right type of incentive and the right value associated with each of those tier levels. Craig Taylor: And to that point, Robert, it was very thoughtful in Canada as to what the thresholds should be in order to properly reflect our market. And what’s happened as a result of that is over 90 percent of the partners have either maintained or actually improved their tier status as a result of the simplification and restructuring. What we’re doing with that remaining 10 or less than 10 percent is getting out in front of our foot, making sure that we have those discussions, working together through joint business plans to determine how we’re going to get them not only to the next threshold, but have a future plan to get us to the one after that and up-tier them as we continue our relationships with them. Robert Dutt: The services shift. Jeff, you put out a specific target there in recent interviews. 15 to 20 percent of partner revenue mix coming from services and solutions over the next year or two. The services business, as I understand it, has grown in the channel for the last five years or so with channel growth outpacing overall growth. That’s certainly real numbers and real growth. What’s driving customers towards the as-a-service and TruScale model specifically right now? Jeff Taylor: Yeah, I think it’s one word. It’s complementary. Our strategic approach is to have complementary services to those of our partners. We want to be able to ensure that our mutual end users are getting the best possible experience that they can get. In many cases, those services are provided 100 percent by the partner themselves. But in other cases where they don’t have those capabilities, our job is to complement those with the service capabilities that we have. The idea is that, first of all, I think you know Robert, the services space, like the TAM, is massive. There’s so much opportunity really for everybody to play in a meaningful way. You just have to be smart about it. I think that’s the first thing. The second thing is communicate. If there is an instance in which maybe there’s a perception of competing for services revenue, we’re going to communicate. We’re going to talk. We’re going to figure out what the best solution is for that end user and then move forward that way. Craig Taylor: Yeah, the other thing I would add and maybe another word for thought is flexibility as well. Feedback from our Canadian partners is that the Lenovo TruScale offering is much more flexible than other competitive offerings in market. Because we understand that not all customers look and feel the same. So this allows our partners to scale with us during their journey as they create more of a services-led go-to-market motion for their customers. Jeff Taylor: One of the conversations, Robert, that came out, you mentioned the Accelerate event last week in Austin. Obviously, a lot of discussions around AI and a lot of discussions around how do we best build an AI practice to go serve customers, whether they’re small businesses or large enterprises. And that’s a really scary thing for a lot of solution providers right now because they see that market exploding and they want to get it right. And this is a great example of where Lenovo can come in and partner with our partners on developing an AI practice that includes not just hardware and software, but also services. Robert Dutt: Craig, for a Canadian partner to whom Lenovo still means primarily ThinkPads and infrastructure hardware, what’s the first move usually looked like for a partner who wants to shift towards services with you guys and where are most partners sitting today against that 15-20% target? Craig Taylor: Yeah, great question. I think Jeff mentioned it earlier. It’s about communication. Often, it’s a miss when we don’t understand the partner services capabilities. We are a channel-led organization. We’ll continue to be with our services engagement in order to scale and address the Canadian customers. We need the channel and we will continue to work with the channel in order to win in services, but we have to understand what it is they can offer. So our team is working very closely with our partner community through this joint business partner plan in order to understand and make sure that we’re aligning their services capabilities with the needs of those customers. That’s first. Second of all is internally, we’re making sure that we have a motto of sell with, sell for, and sell through the channel. And so our Lenovo customer-facing sales teams understand the importance and the value that our partners are bringing to our mutual customers. And together, we’re winning more than we ever have before. Jeff Taylor: Hey Robert, there’s almost like a macroeconomic driver here as well. So partners are, and we’re seeing this globally, that there’s a realization that to maximize the value, to increase the multiple on their valuation, a move towards MRR or ARR models is extremely important, right? And those are services-led models. And so we are seeing a lot of these traditional partners who are very accustomed as us being a PC or an infrastructure provider, really needing our help in moving towards this recurring revenue model that’s going to increase their valuation and their multiples. So we’re seeing that trend everywhere right now, probably more so in North America than anywhere else, but it’s definitely happening globally. Robert Dutt: To that point where I wanted to go next was the MSP pathway. 3,000 partners signed up globally, 150 million or so last year for you guys, real proof point. You’re expanding to new geographies. What can you tell me about where that pathway is at in Canada? And as you’ve expanded geographically, are there any new developments on the Canadian front, either announced at Accelerate or along the way? Jeff Taylor: Why don’t I take kind of the big picture and then Craig can go deeper into Canada? Again, this move towards recurring revenue models is happening everywhere. And so not only has Lenovo’s growth in that space been even better than expected, dare I say, we’re seeing it, the growth of MSPs just in pure numbers globally is growing very, very rapidly. And again, I think it’s this financial macroeconomic driver that’s making that happen. To go back to our framework around engaging, connecting and growing, those answers are so different with an MSP than they are with maybe a traditional Lenovo partner. And so we spent the first year developing this program by listening, literally going to conferences, setting up a booth. We had MSPs coming up to us saying, “What are you doing here?” And we would be like, “We’re just listening. We just want to hear what motivates you and what is your business driver.” And so that was the genesis of creating this program because we wanted it to be bespoke specifically for those MSPs that are just operating in a kind of a different way than traditional VARs or traditional service providers. And now I’ll hand it over to Craig. Craig Taylor: Yeah, no well said. And you’ll see that the way that we’ve set up the Lenovo 360 for MSP pathway is the solutions hub within our online support and the way that we work with those partners looks different. The incentive stack is aligned to the needs, as per Jeff’s saying, and we have dedicated campaigns and road shows and community engagements in order to make sure that we’re addressing the needs of those MSP partners. What’s most exciting in Canada is it’s actually opened up a new route to market for us and new partner relationships where we haven’t had them before. You know, I would say that until this pathway was created, we were probably under penetrated from a Lenovo Canada perspective within the MSP community. Now the opportunity is vast. The partners, those MSP related partners are interested in working with Lenovo more than ever. And I think together we’re going to go win in the market. Robert Dutt: Are we still in the early innings of operationalizing that and realizing that or is that something that’s sort of matured with the program being out there? Craig Taylor: I think we already had a head start. And so, you know, some of the relationships with the key MSP partners in the Canadian ecosystem, those relationships already existed. I think this is now an opportunity just to extend our reach and better support the masses of MSP partners that are in the Canadian marketplace. So we’re well down the path, but no pun intended. But I think this framework actually allows us to go even deeper and have more intimate relationships with this set of partners. Jeff Taylor: I think globally, if I could interject here, we’re probably in the second inning of a nine inning game. There’s so much more we can and we’ll be doing with this MSP community. And at the same time, there’s tens of thousands of MSPs out there. So the opportunity is huge and our interest and our investment kind of matches that opportunity. But we still have many innings to play here. So we’re excited about it. Robert Dutt: I don’t know if you guys have noticed over the last few months, but memory costs have been a little bit volatile. You guys, you know, Ryan McCurdy was out in front of that publicly and the Top Choice Express model guidance for pricing some of the ISG deals. Real things that partners are navigating. How do you counsel a partner who’s trying to manage customer conversations when prices can shift before product ships? And what specific tools or protections do partners have inside Lenovo right now that they need to know about? Jeff Taylor: Yeah, again, I’ll just kind of take the big picture here. Lenovo culturally within our partner community has always been one based on trust and communication always. And we’ve navigated tough waters before, whether that was the pandemic or this situation that’s affecting the entire industry. And our approach is complete candor, open communication. We don’t hide behind any potential downside or any risk. We’re very communicative up front as we get information, we share that information. That can at times be frustrating for partners, but at the same time, if they, you know, at the end of the day, when they take a step back, they really appreciate Lenovo just being super transparent. It is a tricky deal right now. It is complicated and things are moving very quickly. I do not envy our sales folks and I don’t envy our partner sellers out there right now because there’s a lot of tricky, tough conversations that have to happen. You had mentioned Top Choice and Top Choice Express. We have invested in a model for Top Choice Express where we do have a supply. We can commit to an order to ship SLA that other vendors can’t right now. And again, I think that’s very well received by the partner community. It may be that the exact configuration is slightly different, but at a time like this, it’s a great way for us to service those customers collectively with our partners and with a high quality solution from Lenovo. Craig Taylor: Yeah, just to add to that as well, I would say resiliency and agility have always been built into our supply chain. We currently manufacture in over 30 locations in 10 different markets worldwide. That global footprint allows us to be more agile as we go to market during these challenging times. Recently, Gartner has rated us as the number eight most robust supply chain in the world. I think that’s going to work to our advantage as we go and continue through these challenging times. Robert Dutt: Switching to AI, you guys have posted 72% year-over-year growth in AI-related revenue. I want to unpack that a little bit. Jeff, where’s that coming from? Is that AI PC, infrastructure services, mix of all three through the hybrid AI advantage program and the Nvidia work? What does the enablement for a partner who wants to build an AI practice actually look like? Jeff Taylor: Lots of questions in there, so let me make sure I can get them all back. In terms of our mix, it really is cross portfolio. We are leading the way in AI PC, which is fantastic. I think we’ve just scratched the surface on that device side. I still think some consumers and users are wondering, what is the real AI value here? Those use cases will continue to come and we’ll continue to see that market expand. In terms of our infrastructure business, everywhere from being able to service the big hyperscalers all the way into the enterprise and the SMB space is a testament to the strength of our portfolio. That growth is represented from everywhere from the hyperscalers to enterprise to mid-market to SMB. Again, on the services side, we talked about that a little bit ago. It’s really about partnering to make that happen. We are very fortunate to have partners. You had mentioned Nvidia, also Intel, also AMD, all the silicon guys are very much working with us on making sure that, A, the solutions are there, and that, B, the way we’re enabling those solutions, which is also a little bit different, Robert. We have to be enabling around outcomes and not around feeds and speeds. You have to be talking to customers about what are they trying to accomplish. It’s not feeds and speeds anymore. How we’re enabling our partners, Craig had mentioned our Lenovo 360 Solution Hub as an example. It is an outcome-based platform where our partners can come in and learn what’s available from an outcome’s perspective. The solutions, the hardware and the software is really incidental to the conversation around the outcome itself. I think all of those things play together. Robert Dutt: Craig, where do you find Canadian partners are with AI at this point? There’s a spectrum with some building real AI practices, many still figuring out what the first customer conversation looks like. So I guess both acknowledging there’s a range of answers, where do you find partners are at? What’s the realistic, most common entry point for a mid-market focused Canadian partner? Craig Taylor: Yeah, to answer the first part of the question, it is a vast spectrum as to where each partner is on their AI journey. But rest assured, because of the Lenovo services portfolio, we can actually support each of those partners independently and complement their offerings as they scale their AI journey. I would suggest that many of them probably are moving from proof of concept with their customers to now proof of execution with their customers. More and more, there’s a demand on measuring an ROI on the AI investments that have been made. And I think that’s where partners and customers are looking for Lenovo for some direction. We recently created a CIO playbook, which actually helps our customers and partners be able to capture what that ROI is and what the financial returns are getting as a result of their AI investments. And feedback from that from our partner community has been very good. The other thing I would suggest is that because these AI workloads are now going from modeling into the cloud, now into being actually practically used within the customer sets, it creates a massive opportunity for our infrastructure solutions group business. And you heard Jeff mention that several times. One of the things we’re doing with our partner community is making sure that we’re over-investing with their technical architects and solution architects within the partner community to drive even more familiarity with the Lenovo solutions around AI playbook to make sure that we’re being suggested, recommended, and considered when customers are coming to them for advice. Robert Dutt: Jeff, Austin’s in the rearview mirror. You got the program changes out. New org is in place. What have you done for me lately? What does the rest of 2026 look like? And what would tell you by year end that this consolidation worked the way you wanted it to? Jeff Taylor: Yeah, first, I’m going to take a nap. I’m tired. There’s a lot that has to happen. I mean, the first thing is we have a commitment to our partners and to our partners like Craig, our internal partners, that everything continues to move from a local perspective, that we want to make sure that whatever changes we’re making, services our geographies, services our markets, and most importantly, services our partners. So that’s kind of the first priority in my mind to go do that. The second thing, and we briefly mentioned this before, is I think the world of enablement is changing quite a bit. And I think AI is driving that. And we throw around the word transformation quite a bit and things still aren’t really transformative. They’re more evolutionary. I actually think at this point, we’re at a transformative part in terms of channel management. So we are investing heavily in our digital platforms to move from just kind of basic LLM models into AI agents and eventually into agentic AI that’s going to completely change the way that we enable all of our partners, big and small. It’ll be more efficient. It’ll be more intuitive. It’ll be more timely. It’ll be more forward-looking than backwards-looking. I think, Robert, you know most portals are somewhat static and kind of represents yesterday and not tomorrow. I think all of that is going to change. And so a big focus for myself and working very closely with our IT and digital transformations organizations is this reimagination of enablement in this world of AI. And you’ll see more and more from Lenovo in that regard. Robert Dutt: I think that is going to be one of the most interesting things from a partner program structure point of view over the next couple of years is how you and your peers address those challenges and really potentially change the shape of what programs and enablement look like. It’s exciting. Jeff Taylor: It really is an exciting time for us channel nerds that have been around for forever. This is like, “Yes, we’re going to be able to rock the world. It’s going to be great.” Robert Dutt: Craig, for a Canadian partner listening to this, what’s the one thing that you want them to do differently or think differently in their relationship with Lenovo over the next little while? Craig Taylor: Yeah, I think we’ve talked about some of them already. We need to continue to protect and grow the core, which is our client computing and PC business. We have to grow at a premium to market. And I think we’re well positioned for that. I need the channel community to help us to continue to accelerate our ISG, our infrastructure solutions group business, around the data center to make sure we continue to drive relevance, focus on those technical relationships and leverage Top Choice Express, which will better service all of our customers by getting the right products in their hands quicker. We talked about helping our customers and our partners on this services-led selling journey. So we’re going to spend more time on that. But the last two, I think, are probably where a majority of my focus will be for the second half of the year. The one is continuing to make sure that we demonstrate ourselves as the easiest partner to do business with. So whether it be through our portfolio like Top Seller and Top Choice, whether it be the program optimization that Jeff and his team are doing fabulous work on, or whether it be the alignment of our portfolio coming together to represent one Lenovo, that’s going to be the key to our success and where our partners should continue to challenge us. Internally, I’m challenging my team to operate and act like an owner of your own business. And so we’re empowering our people to make decisions in market in front of their partners in order to have a more agile relationship with those customers. We’re enabling them with the right tools. And then finally, we’re educating them properly to make sure they represent this more complex portfolio of offerings that continues to be positioned in the marketplace and satisfy our customers’ business outcomes. So a lot for the second half of the year, but I’m very bullish that we’re positioned properly for success. Jeff Taylor: Robert, if you don’t mind, I would add just one quick thing there. And you had mentioned, like, we are in difficult times right now with memory and price increases and things like that. Partners are smart. They are going to lean on the partners that they trust, and they’re going to lean on the partners that have been there with them, or their partners that have been with them through these difficult times previously. And while nobody wants this situation, I think Lenovo is actually in a really good spot right now because we are that trusted advisor and have been for years. It’s not just words, right? It’s years and years and years of building relationships, the work that Craig and his team have done in Canada. You know, we have these relationships that allow us to navigate these waters maybe better than others. Robert Dutt: And my last super serious question to end this is, I’m basing this on an inference off a small sample size of two. But do you guys have any problems finding Taylors to run the channel orgs in all of the countries you operate in worldwide? Jeff Taylor: Go ahead, Craig. Say what you always say. Craig Taylor: Listen, I like to tease Jeff that he’s my dad, but our age delta is probably much more closer than makes that physically possible. But hey, listen, we’re going to take the best of the best. We happen to get two Taylors on this call with you, Robert. That’s what you’re getting today. And we’ll look for more next time we meet. Jeff Taylor: He’s definitely the better of the two. So it’s a funny thing. We were actually talking in Austin about how we might be able to mess with you a little bit, but we just don’t have to. Robert Dutt: Good to know. And Craig, I’ll send you the audio clip of him saying you’re the better one for your performance review. Craig Taylor: As long as that is your final edit, Rob, I’m happy. Robert Dutt: Gentlemen, thank you for taking the time. It’s been a fun conversation and we covered a lot of ground very well. Thank you. Jeff Taylor: Yeah, thank you, Robert. Craig Taylor: Yeah, look forward to seeing you soon, Robert. Thank you. Robert Dutt: There you have it. Jeff Taylor and Craig Taylor, both from Lenovo. I’d like to thank both Jeff and Craig for the time. It’s genuinely not that often you get the global and local perspective on the same conversation at the same time. And I thought the dynamic made for a richer discussion than either could have delivered on their own. A few things were taken away from this one. The incentive consolidation is real and it’s significant. Going from 2,300 active global incentives down to about 200, a 92% reduction, while keeping the total investment pool intact. Meaningful simplification. Jeff’s pizza framing is a good one. Same amount of pizza, fewer slices, each one bigger and more impactful. Earning power stays, operational complexity goes. If your business has been navigating a patchwork of overlapping incentives, the cleaner path to earning should be welcome. On the tier transition, Craig was direct that over 90% of Canadian partners either maintained or improved their status in the move to the new authorized gold and platinum structure. If you’re in the 10% that didn’t, the message was clear. Get in front of your Lenovo rep, build a joint business plan. There’s a path forward, but you have to start the conversation. The services shift didn’t seem like a someday conversation. Lenovo’s targeting 15 to 20% of its partner revenues from services and solutions over the next one to two years. TruScale is available and more flexible than a lot of partners probably realize. The partners who are going to win here are the ones who can articulate their own services capabilities clearly, so Lenovo can align around them rather than compete with them. On AI, I found Jeff’s forward-looking comments on agentic AI and the reimagination of enablement genuinely fascinating. Most partner portals are, as he said, static. They show you yesterday, not tomorrow. That is going to change. And how it changes will shape how partner programs actually function. Worth paying attention to across the industry. And for the hardware volatility piece, Top Choice Express is the practical answer right now for partners trying to manage customer conversations when prices are moving before product ships. If you’re not comfortable with it already, your first call tomorrow should be with your Lenovo rep. Oh, and yes, we did keep the clip of Jeff saying that Craig is the better Taylor. It’s in the edit. You’re welcome, Craig. If you enjoyed this episode, please follow or subscribe to the podcast wherever you get your podcasts. We’re on Apple Podcasts, Spotify, YouTube, most of the major directories. Ratings and reviews are always appreciated and genuinely do help the show find a wider audience in the Canadian channel community. Until next time, I’m Robert Dutt for ChannelBuzz.ca and I’ll see you in the channel.

Why have security awareness training programs failed? Maybe we need to understand human psychology. Humans don't like tricks, or to be shamed, or negative emotions. Humans want to be rewarded, but yet our training and phishing programs are not built for reward. Maybe it's time to rethink cyber literacy. Craig Taylor, CEO and Co-founder at CyberHoot, joins Business Security Weekly to discuss why we need to shift our Cyber Literacy industry from shame and punishment towards gamification, positive reinforcement, and small rewards. If we truly aspire to change behaviors, then we need a different approach. Craig will discuss how a multi-disciplinary approach rooted in science is the future of training and phishing programs. Segment Resources: Individual Registration (Free Personal Training for Life): https://cyberhoot.com/individuals/ Newsletter Registration: https://cyberhoot.com/newsletters/ Blog Articles: https://cyberhoot.com/blog/ Cybrary (Library of 1000+ Cybersecurity Terms in non-technical language): https://cyberhoot.com/cybrary/ Special Podcast Offer: 20% off CyberHoot for 1 year using the podcast's unique coupon code: "Business Security Weekly" From Reactive to Autonomous: Real-Time Endpoint Intelligence in the Age of AI As organizations experiment with agentic AI and autonomous security operations, many are discovering a difficult reality: AI is only as effective as the data and visibility behind it. Yet most enterprises still struggle to answer basic questions about their endpoints in real time. In this conversation, we'll explore how IT and security teams are evolving from reactive operations toward proactive, preventative, and ultimately autonomous models. The journey begins with real-time endpoint intelligence—the ability to see, understand, and act across every endpoint in seconds. This segment is sponsored by Tanium. Visit https://securityweekly.com/taniumrsac to learn more about them! Hard Truths: The Lies We Keep Buying in Cybersecurity Cybersecurity isn't broken because of a lack of technology—it's broken because the industry avoids hard truths. Fear still drives budgets. AI is oversold as a cure‑all while foundations remain weak, and CISOs are held accountable without the authority to change outcomes. In this conversation, Illumio CEO and founder Andrew Rubin breaks down what must change to build real resilience—because the next breach won't just impact the business, it could end a career. For more information about Illumio, please visit: https://securityweekly.com/illumiorsac Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-444

Why have security awareness training programs failed? Maybe we need to understand human psychology. Humans don't like tricks, or to be shamed, or negative emotions. Humans want to be rewarded, but yet our training and phishing programs are not built for reward. Maybe it's time to rethink cyber literacy. Craig Taylor, CEO and Co-founder at CyberHoot, joins Business Security Weekly to discuss why we need to shift our Cyber Literacy industry from shame and punishment towards gamification, positive reinforcement, and small rewards. If we truly aspire to change behaviors, then we need a different approach. Craig will discuss how a multi-disciplinary approach rooted in science is the future of training and phishing programs. Segment Resources: Individual Registration (Free Personal Training for Life): https://cyberhoot.com/individuals/ Newsletter Registration: https://cyberhoot.com/newsletters/ Blog Articles: https://cyberhoot.com/blog/ Cybrary (Library of 1000+ Cybersecurity Terms in non-technical language): https://cyberhoot.com/cybrary/ Special Podcast Offer: 20% off CyberHoot for 1 year using the podcast's unique coupon code: "Business Security Weekly" From Reactive to Autonomous: Real-Time Endpoint Intelligence in the Age of AI As organizations experiment with agentic AI and autonomous security operations, many are discovering a difficult reality: AI is only as effective as the data and visibility behind it. Yet most enterprises still struggle to answer basic questions about their endpoints in real time. In this conversation, we'll explore how IT and security teams are evolving from reactive operations toward proactive, preventative, and ultimately autonomous models. The journey begins with real-time endpoint intelligence—the ability to see, understand, and act across every endpoint in seconds. This segment is sponsored by Tanium. Visit https://securityweekly.com/taniumrsac to learn more about them! Hard Truths: The Lies We Keep Buying in Cybersecurity Cybersecurity isn't broken because of a lack of technology—it's broken because the industry avoids hard truths. Fear still drives budgets. AI is oversold as a cure‑all while foundations remain weak, and CISOs are held accountable without the authority to change outcomes. In this conversation, Illumio CEO and founder Andrew Rubin breaks down what must change to build real resilience—because the next breach won't just impact the business, it could end a career. For more information about Illumio, please visit: https://securityweekly.com/illumiorsac Show Notes: https://securityweekly.com/bsw-444

Why have security awareness training programs failed? Maybe we need to understand human psychology. Humans don't like tricks, or to be shamed, or negative emotions. Humans want to be rewarded, but yet our training and phishing programs are not built for reward. Maybe it's time to rethink cyber literacy. Craig Taylor, CEO and Co-founder at CyberHoot, joins Business Security Weekly to discuss why we need to shift our Cyber Literacy industry from shame and punishment towards gamification, positive reinforcement, and small rewards. If we truly aspire to change behaviors, then we need a different approach. Craig will discuss how a multi-disciplinary approach rooted in science is the future of training and phishing programs. Segment Resources: Individual Registration (Free Personal Training for Life): https://cyberhoot.com/individuals/ Newsletter Registration: https://cyberhoot.com/newsletters/ Blog Articles: https://cyberhoot.com/blog/ Cybrary (Library of 1000+ Cybersecurity Terms in non-technical language): https://cyberhoot.com/cybrary/ Special Podcast Offer: 20% off CyberHoot for 1 year using the podcast's unique coupon code: "Business Security Weekly" From Reactive to Autonomous: Real-Time Endpoint Intelligence in the Age of AI As organizations experiment with agentic AI and autonomous security operations, many are discovering a difficult reality: AI is only as effective as the data and visibility behind it. Yet most enterprises still struggle to answer basic questions about their endpoints in real time. In this conversation, we'll explore how IT and security teams are evolving from reactive operations toward proactive, preventative, and ultimately autonomous models. The journey begins with real-time endpoint intelligence—the ability to see, understand, and act across every endpoint in seconds. This segment is sponsored by Tanium. Visit https://securityweekly.com/taniumrsac to learn more about them! Hard Truths: The Lies We Keep Buying in Cybersecurity Cybersecurity isn't broken because of a lack of technology—it's broken because the industry avoids hard truths. Fear still drives budgets. AI is oversold as a cure‑all while foundations remain weak, and CISOs are held accountable without the authority to change outcomes. In this conversation, Illumio CEO and founder Andrew Rubin breaks down what must change to build real resilience—because the next breach won't just impact the business, it could end a career. For more information about Illumio, please visit: https://securityweekly.com/illumiorsac Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-444

Why have security awareness training programs failed? Maybe we need to understand human psychology. Humans don't like tricks, or to be shamed, or negative emotions. Humans want to be rewarded, but yet our training and phishing programs are not built for reward. Maybe it's time to rethink cyber literacy. Craig Taylor, CEO and Co-founder at CyberHoot, joins Business Security Weekly to discuss why we need to shift our Cyber Literacy industry from shame and punishment towards gamification, positive reinforcement, and small rewards. If we truly aspire to change behaviors, then we need a different approach. Craig will discuss how a multi-disciplinary approach rooted in science is the future of training and phishing programs. Segment Resources: Individual Registration (Free Personal Training for Life): https://cyberhoot.com/individuals/ Newsletter Registration: https://cyberhoot.com/newsletters/ Blog Articles: https://cyberhoot.com/blog/ Cybrary (Library of 1000+ Cybersecurity Terms in non-technical language): https://cyberhoot.com/cybrary/ Special Podcast Offer: 20% off CyberHoot for 1 year using the podcast's unique coupon code: "Business Security Weekly" From Reactive to Autonomous: Real-Time Endpoint Intelligence in the Age of AI As organizations experiment with agentic AI and autonomous security operations, many are discovering a difficult reality: AI is only as effective as the data and visibility behind it. Yet most enterprises still struggle to answer basic questions about their endpoints in real time. In this conversation, we'll explore how IT and security teams are evolving from reactive operations toward proactive, preventative, and ultimately autonomous models. The journey begins with real-time endpoint intelligence—the ability to see, understand, and act across every endpoint in seconds. This segment is sponsored by Tanium. Visit https://securityweekly.com/taniumrsac to learn more about them! Hard Truths: The Lies We Keep Buying in Cybersecurity Cybersecurity isn't broken because of a lack of technology—it's broken because the industry avoids hard truths. Fear still drives budgets. AI is oversold as a cure‑all while foundations remain weak, and CISOs are held accountable without the authority to change outcomes. In this conversation, Illumio CEO and founder Andrew Rubin breaks down what must change to build real resilience—because the next breach won't just impact the business, it could end a career. For more information about Illumio, please visit: https://securityweekly.com/illumiorsac Show Notes: https://securityweekly.com/bsw-444

Cybercrime is always in the news. It is high profile. It is impossible to open a news-based website on any day without seeing news that an attack has taken place. Indeed, the most recent high-profile cyberattack in the UK on Jaguar Land Rover has closed the production line, sent employees home, and has the UK government stumping up £1.5bn in pandemic-style support for the supply chain. Against that background, it is unsurprising to see that the cost of cybercrime is expected to rise to $10.5 trillion by the time we're singing Auld Land Syne on 31st December this year. It is a crucial topic for corporate and individual alike. Consequently, I'm delighted to be joined today by Craig Taylor, CEO CyberHoot. CyberHoot is a cybersecurity awareness training platform designed to educate employees and strengthen a company's human defences against cyber threats, with a core mission of reducing organisational risk by improving "cyber literacy" among staff. What is unique about Cyberhoot's approach is blending cyber security and psychology to reshape how organisations approach cyber security awareness, focusing on positive reinforcement by rewarding cyber literacy.Craig has kindly offered 20% off CyberHoot for one year using the coupon code: "Financial Crimes"About CyberHootMain Website: https://cyberhoot.com/Individual Registration (Free Personal Training for Life): https://cyberhoot.com/individuals/Businesses & MSP Registration Signup: https://nest.cyberhoot.com/autopilot-signup/?Newsletter Registration:  https://cyberhoot.com/newsletters/Blog Articles: https://cyberhoot.com/blog/Cybrary (Cybersecurity Library of Terms in Layperson language): https://cyberhoot.com/cybrary/

Tom and Simon chat with cybersecurity expert Craig Taylor about rising cybercrime, online fraud, and safety tips. Craig emphasises the need for cyber literacy and offers practical advice to protect against digital threats.In this illuminating episode of **Crime Time Inc.**, hosts Tom and Simon sit down with cybersecurity expert Craig Taylor to unravel the intricacies of cybercrime in the modern world. With a background that uniquely blends psychology and cybersecurity, Craig shares valuable insights into the challenges posed by the digital age, emphasizing that over 50% of crime is now committed online. The discussion traverses various dimensions of cyber threats, including fraud, misinformation, and the disturbing rise of manipulative online schemes.Listeners gain a comprehensive understanding of different types of cybercriminals, the difficulties law enforcement faces in tracking them, and the pressing need for cyber literacy. Craig offers practical advice on essential practices like password hygiene and recognizing phishing attempts, while also addressing the alarming potential of AI manipulation in cyber fraud scenarios.The episode wraps up with vital resources from CyberHoot aimed at enhancing online safety, reinforcing the importance of proactive measures in the digital landscape. Join Tom and Simon as they equip you with the knowledge to safeguard yourself and your loved ones against the complexities of cyber threats. Don't miss this essential guide to navigating the digital realm securely!CyberHoot website: https://cyberhoot.com/Chapters0:08 Welcome to Crime Time Inc.0:51 Meet Our Cyber Expert Craig Taylor3:09 Understanding Cybercrime and Its Impact7:13 The Dark Side of Misinformation9:22 Categories of Cybercriminals15:09 Tracking Online Sex Offenders19:42 The Importance of Cyber Literacy21:11 The Role of AI in Cybersecurity23:09 Navigating Email Security25:29 Mastering Password Hygiene29:04 Recognising Phishing Attempts33:31 Choosing a Password Manager40:42 Planning for Digital Legacy47:20 Protecting Against AI Impersonation49:54 Staying Informed on Cybersecurity52:00 Closing Thoughts and Future InsightsThis engaging episode of **Crime Time Inc.** not only sheds light on the ever-evolving landscape of cybercrime but also empowers listeners with actionable insights and knowledge to protect themselves and their loved ones in a world that is becoming increasingly interconnected and complex. Don't miss this opportunity to arm yourself with the information needed to navigate the digital age safely!About Crime Time Inc.Season 5 of Crime Time Inc. broadens its reach across two sides of the Atlantic.This season features cases from Scotland and across the wider UK — rooted in real investigative experience — alongside deep dives into some of the most infamous murder cases in American history.Hosted by former detectives Simon and Tom, with experience in both the UK and the United States, including time working alongside the FBI, the show strips away sensationalism to explain how crime and justice really work.Two crime worlds. One podcast.New episodes released regularly throughout the season.Our Website: https://crimetimeinc.com/If you like this show please leave a review. It really helps us.Please help us improve our Podcast by completing this survey.http://bit.ly/crimetimeinc-survey Hosted on Acast. See acast.com/privacy for more information.

The discussion highlights the limitations of traditional cybersecurity training methods, emphasizing that a psychology-informed approach with positive reinforcement is crucial for developing genuine cyber literacy within organizations. Traditional "gotcha" tactics, such as fake phishing tests, are shown to be ineffective and can even lead to increased clicks, according to research from the University of Zurich and Black Hat. This approach risks creating a false sense of security without genuinely improving user behavior.Craig Taylor, CEO of Cyberhoot, advocates for a positive reinforcement model rooted in operant conditioning principles, where rewarded behaviors are repeated and internalized. This strategy is implemented through gamified modules, such as interactive "Hootfish" exercises that guide users in identifying threats with in-moment assistance. Progress is tracked via avatars that mature with learning, and an anonymous company leaderboard encourages engagement, particularly motivating management to complete assignments. These elements aim to foster intrinsic motivation for security best practices rather than relying on external pressure or punishment.The conversation also delves into the challenges of measuring security progress, noting that traditional phishing tests often fail to capture a complete picture of an organization's security posture, particularly with C-suite employees who may not engage with such tests. The episode touches upon the complexities of evolving cybersecurity threats, including AI-powered personalized attacks, and the inherent difficulties in relying solely on human training against sophisticated adversaries. Furthermore, the discussion addresses the lack of accountability for cybersecurity vendors with faulty software, contrasting it with product liability in other industries, and the debate around the absence of consistent federal regulations for AI and data privacy in the US compared to Europe's GDPR.For MSPs and IT service leaders, this episode underscores the need to adopt more effective, psychology-driven security awareness programs that focus on positive reinforcement and intrinsic motivation. It highlights the limitations of purely technical or punitive cybersecurity measures and emphasizes the importance of a comprehensive strategy that combines user education with robust technical defenses. The discussion also serves as a reminder for MSPs to critically evaluate vendor security practices and to advocate for stronger accountability and clearer regulatory frameworks to protect client data and services.

Is AI making hackers and scammers faster than you can react?In this episode of AI Experience, Julien Redelsperger welcomes Craig Taylor, a Certified Information Systems Security Professional (CISSP) and a cybersecurity veteran with more than 30 years of experience. You'll hear how AI is lowering the barrier to cybercrime, enabling large-scale, highly personalized phishing, accelerating ransomware attacks, and making voice and video deepfakes credible enough to fool employees, executives, and even families. The conversation also explores why attackers now move faster than defenders, how agentic AI changes the anatomy of a breach, and why accumulated data has become a liability rather than an asset. A grounded discussion to help you understand what AI truly simplifies for hackers and scammers, what can no longer be fully secured, and which safeguards still make a real difference today.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Send us a textWelcome to another exciting episode of the Laundromat Resource Podcast! In today's show, Jordan Berry is joined by Craig Taylor and Michelle Taylor, the powerhouse duo behind Monster Laundry in Sacramento. This isn't just any laundromat conversation—we're diving deep into how Craig Taylor and Michelle Taylor took a leap into the laundry business, completely rebranding their store with a bold identity and vibrant colors, and transformed it into a clean, welcoming space for families and the community.But that's not all—this episode explores the cutting-edge side of the industry, as Craig Taylor and Michelle Taylor share their experiences as some of the very first laundromat owners integrating folding robots into their day-to-day operations. You'll hear about their journey with Sophy Swiftfold, their new AI-powered folding robot, and what it's been like to pilot such forward-thinking technology.Whether you're a laundromat owner curious about branding, operations, staffing, or just want to peek into the future of automation in laundry, this episode is bursting with practical insights and innovative stories. Plus, get inspired by their approach to team-building, community engagement, and what it takes to stand out in an ever-evolving industry.Get ready for an episode that proves running a laundromat is about more than washing clothes—it's about vision, adaptability, and a willingness to embrace the future!

In part two of the 'Best of 2025' series of Reimagining Cyber, hosted by Rob Aragao, the focus is on the human elements influencing cybersecurity. The episode explores the challenges of burnout in the cybersecurity workforce as explained by Dr. Andrew Reeves, a cyber psychology expert. Betsy Cooper of the Aspen Policy Academy emphasizes the importance of integrating personal experiences and community voices in shaping cybersecurity policy. Lynn Dohm, Executive Director of Women in Cybersecurity (WiCyS), shares inspiring stories of individuals transitioning into cybersecurity careers. Finally, Craig Taylor of CyberHoot discusses a more effective approach to training that leverages positive reinforcement over punishment. The episode underlines that cybersecurity is not just about technology but also about understanding and supporting the people behind it.00:00 Introduction to Reimagining Cyber00:24 The Human Side of Cybersecurity: Burnout04:43 Shaping Cybersecurity Policy with Personal Experience07:00 Opening Doors: Women in Cybersecurity10:27 Effective Cybersecurity Training: Positive Reinforcement12:51 Conclusion: The Future of CybersecurityIt's 5 years since Reimagining Cyber began. Thanks to all of our loyal listeners!As featured on Million Podcasts' Best 100 Cybersecurity Podcasts Top 50 Chief Information Security Officer CISO Podcasts Top 70 Security Hacking Podcasts This list is the most comprehensive ranking of Cyber Security Podcasts online and we are honoured to feature amongst the best! Follow or subscribe to the show on your preferred podcast platform.Share the show with others in the cybersecurity world.Get in touch via reimaginingcyber@gmail.com

 After only 18 months in the laundry business, Craig & Michelle of Monster Laundry in Sacramento have tripled their revenue! Learn how they did it and the hard lessons they learned along the way. In this interview with Dave & Carla of The Laundromat Millionaire Show, they share their retooling mistakes, challenges of working with your partner, and their most successful moves thus far.Referenced Links: Our Guest: Monster Laundry: https://www.monsterlaundry.com/Our Sponsors: H-M Company Drain Troughs: https://www.draintroughs.com & LaundroBoost: https://laundroboostmarketing.comOur Website: https://www.laundromatmillionaire.comOur Online Course: https://dave-menz.mykajabi.com/sales-pageOur Youtube channel: https://youtube.com/c/LaundromatMillionaireOur Podcast: https://laundromatmillionaire.com/podcast/Our Facebook: https://www.facebook.com/laundromatmillionaire/Our Facebook Group: https://www.facebook.com/groups/laundromatmillionaireOur LinkedIn: https://www.linkedin.com/in/dave-laundromat-millionaire-menz/Our Instagram: https://www.instagram.com/laundromatmillionaire/Our laundromats: https://www.queencitylaundry.comOur pick-up and delivery laundry services: https://www.queencitylaundry.com/deliveryOur WDF & Delivery Workshop: https://laundromatmillionaire.com/pick-up-delivery-workshop/Suggested Services Page: https://www.laundromatmillionaire.com/servicesWDF & Delivery Dynamics: A Complete Business Blueprint: https://laundromatmillionaire.com/wdf-delivery-dynamics-a-business-blueprint/The Laundromat Millionaire Insurance Program: https://laundromatmillionaire.com/insurance/Previous episode with Dyna Robotics: https://www.youtube.com/watch?v=wpslRUFa6TgDyna Robotics: https://www.dyna.co/Western States Design – Will Klein distributor: https://www.westernstatedesign.com/Jordan Berry – Laundromat Resource: https://www.laundromatresource.com/Dexter Financial: https://www.dexterfinancial.com/Curbside Laundries Software: https://www.curbsidelaundries.com/Timestamps 00:00 Episode 109 Intro – Craig Taylor & Michelle See01:40 Backstory of meeting Craig03:10 Craig's Journey into the Industry – Due Diligence on Location11:48 Non-Passive Business & Working with Your Spouse15:22 Lease Negotiations & Financing19:16 Changing the Store Layout22:31 Renovating without Fully Closing the Store24:58 Staffing Challenges26:55 Mistakes During First Months30:54 Importance of Branding the Store34:07 Successes Over the First 2 Years39:37 Tripled their Revenue  42:55 Decision to Add Delivery Services44:53 Mission to Impact the Community46:33 Ideas for Children in Small Spaces48:31 Challenges with Homeless Population52:18 Plans for Future Growth of Monster Laundry55:39 Final Thoughts & Contact Information 

Reflux can be uncomfortable, frustrating — and for many bariatric patients, life-changing. In this episode of The Bari Chronicles, Damo speaks with leading upper GI surgeon Dr Craig Taylor to unpack why reflux happens after weight loss surgery, why medication isn't always enough, and what treatment options and tests can actually make a difference.From understanding structural causes like hiatal hernias to knowing when revision surgery might help, this conversation empowers patients with knowledge to better advocate for their health. Whether you've had a sleeve, bypass, or are just considering surgery, this is an essential listen.

In this episode of Cybersecurity Today, Jim hosts Craig Taylor, a seasoned virtual Chief Information Security Officer (vCISO) with over 25 years of experience. They discuss the evolution and significance of the vCISO role, Taylor's career path, and the founding of his company, Cyber Hoot, which provides cybersecurity education and vCISO services. Taylor shares insights into why companies, especially SMBs, opt for vCISO services due to budget constraints and the scarcity of cybersecurity professionals. He also talks about the common challenges faced by vCISOs, such as managing burnout and ensuring client adherence to security recommendations. The conversation delves into the importance of cybersecurity culture, the need for effective education, and the integration of cybersecurity in business practices. Taylor offers practical advice on hiring the right vCISO and highlights the benefits his company provides. The episode concludes with a discussion on the psychology behind successful cybersecurity practices and Taylor's thoughts on the future of the industry. 00:00 Introduction to Cybersecurity Today 00:04 Meet Craig Taylor: The Virtual CISO 00:47 The Early Days of Virtual CISOs 02:15 Building a Cybersecurity Company 03:40 The Rise of Virtual CISO Services 05:01 Challenges and Realities of Cybersecurity 06:42 The Importance of Cyber Literacy 20:38 Managing Cybersecurity Risks 28:05 Understanding Administrative Risks in Onboarding and Offboarding 28:39 Challenges with MSPs and Cybersecurity 29:27 The Importance of Basic Security Measures 31:52 Dealing with Technology Debt 32:52 Balancing Budget and Security Needs 35:13 Real-Life Cybersecurity Incidents 40:17 The Role of Education in Cybersecurity 46:12 Hiring the Right VCISO 51:33 Conclusion and Final Thoughts

Host Erin Beasley sits down with Craig Taylor from the Livestock Marketing Association to review the Common Ground Coalition — an initiative that grew from Producer Profitability listening sessions. They outline five shared priorities: ag-friendly tax policy, improved risk management tools (like LRP), better access to labor, flexibility for livestock haulers, and support for young and emerging producers. The episode explains how Alabama producers contributed to the priorities and a call to action asking listeners to sign the Common Ground Coalition letter of support to help advance industry-wide solutions available at: www.commongroundcoalition.net 

In this episode of The Bari Chronicles, we sit down with Dr Craig Taylor — one of Australia's most experienced bariatric surgeons — to unpack the realities of weight loss surgery, aftercare, and the myths that hold people back.From why losing just the first third of your excess weight can transform your health, to the difference between fat loss and muscle loss, Dr Taylor shares decades of expertise with honesty and compassion.We dive deep into:Why more men are seeking bariatric surgery than ever beforeThe risks of focusing only on the number on the scalesWhy aftercare and multidisciplinary support are just as important as surgeryThe truth about GLP-1 medications like Ozempic and WegovyThe role of psychology and peer support in long-term successWhether you're considering surgery, already on your journey, or supporting a loved one, this episode is packed with insight, reassurance, and practical wisdom.

In this episode of Breaking into Cybersecurity, Craig Taylor, CEO of Cyber Hoo, shares his journey into the cybersecurity field. With a background in psychology, Taylor discusses his early career, the establishment of his company, and the challenges he faced along the way. He emphasizes the importance of positive reinforcement in cybersecurity training, the impact and implications of AI in the field, and the evolving landscape of security threats. Taylor also offers valuable guidance for those seeking to follow a similar path in cybersecurity, highlighting free resources to help individuals enhance their cyber literacy.Helpful links:https://cyberhoot.com/cybrary/identity-theft/https://cyberhoot.com/solutions/for-individuals/00:00 Introduction and Guest Welcome01:00 Craig Taylor's Journey into Cybersecurity03:56 Founding Cyber Hoo and Early Challenges05:59 The Role of AI in Cybersecurity09:04 AI's Impact on Phishing and Data Privacy24:50 Positive Reinforcement in Cybersecurity Training32:33 Final Thoughts and Advice for Aspiring Cybersecurity ProfessionalsSponsored by CPF Coaching LLC - http://cpf-coaching.comThe Breaking into Cybersecurity: It's a conversation about what they did before, why did they pivot into cyber, what the process was they went through Breaking Into Cybersecurity, how they keep up, and advice/tips/tricks along the way.The Breaking into Cybersecurity Leadership Series is an additional series focused on cybersecurity leadership and hearing directly from different leaders in cybersecurity (high and low) on what it takes to be a successful leader. We focus on the skills and competencies associated with cybersecurity leadership and tips/tricks/advice from cybersecurity leaders.Check out our books:Develop Your Cybersecurity Career Path: How to Break into Cybersecurity at Any Level https://amzn.to/3443AUIHack the Cybersecurity Interview: Navigate Cybersecurity Interviews with Confidence, from Entry-level to Expert roleshttps://www.amazon.com/Hack-Cybersecurity-Interview-Interviews-Entry-level/dp/1835461298/Hacker Inc.: Mindset For Your Careerhttps://www.amazon.com/Hacker-Inc-Mindset-Your-Career/dp/B0DKTK1R93/About the hosts:Renee Small is the CEO of Cyber Human Capital, one of the leading human resources business partners in the field of cybersecurity, and author of the Amazon #1 best-selling book, Magnetic Hiring: Your Company's Secret Weapon to Attracting Top Cyber Security Talent. She is committed to helping leaders close the cybersecurity talent gap by hiring from within and helping more people get into the lucrative cybersecurity profession. https://www.linkedin.com/in/reneebrownsmall/Download a free copy of her book at magnetichiring.com/bookChristophe Foulon focuses on helping to secure people and processes, using a solid understanding of the technology involved. He has over ten years of experience as an Information Security Manager and Cybersecurity Strategist. He is passionate about customer service, process improvement, and information security. He has significant expertise in optimizing the use of technology while balancing the implications for people, processes, and information security through a consultative approach.https://www.linkedin.com/in/christophefoulon/Find out more about CPF-Coaching at https://www.cpf-coaching.comWebsite: https://www.cyberhubpodcast.com/breakingintocybersecurityPodcast: https://podcasters.spotify.com/pod/show/breaking-into-cybersecuriYouTube: https://www.youtube.com/c/BreakingIntoCybersecurityLinkedin: https://www.linkedin.com/company/breaking-into-cybersecurity/Twitter: https://twitter.com/BreakintoCyberTwitch: https://www.twitch.tv/breakingintocybersecurity

My guest for this episode is Craig Taylor who is a Certified Information Systems Security Professional (CISSP), and a 25-year veteran of Cybersecurity. Craig's distinguished career includes having worked in major organizations such as Web Hosting for CSC, Finance in JP Morgan Chase, and manufacturing with Vistaprint.In 2014 he co-founded a cybersecurity training company - CyberHoot - to help SMBs and MSPs learn cyber literacy. Craig talks to us about the cybersecurity consultancy he leads delivering virtual Chief Information Security Officer (vCISO) services to more than 30 companies (all sizes and industries). A fantastic solution for those businesses that are not at the stage of needing a dedicated CISO.Additionally, Craig has a fantastic offer for Mastering Risk Management listeners.  If your organisation goes to the cyberhoot.com website and enters 'Mastering Risk in the referral code when registering for a free 30-day trial, you'll get 20% off for life!As an individual, you can go to cyberhoot.com/individuals and subscribe to the platform for free! This will help you build your cyber literacy skills for life! Or if you just want information on the services CyberHoot offers, email sales@cyberhoot.com for further information.This was a great discussion with Craig - I hope you enjoy it!Send us a textContact ABM Risk Partnership to optimise your risk management approach: email us: info@abmrisk.com.au Tweet us at @4RiskCme Visit our LinkedIn page https://www.linkedin.com/company/18394064/admin/ Thanks for listening to the show and please keep your guest suggestions coming!

What if everything we've been doing in cybersecurity awareness training is not just outdated — but harmful?In this episode of Reimagining Cyber, Rob Aragao, Chief Security Strategist at OpenText, talks with Craig Taylor, co-founder and CISO at CyberHoot,  who makes a bold claim: punishment-based training is not only ineffective — it's counterproductive. Drawing from his background in psychology and years of cybersecurity leadership, Craig explains why we need to ditch outdated tactics and embrace positive reinforcement to reduce human risk.From the failure of fake phishing tests to real-world results from forward-thinking organizations, Craig reveals a smarter, more human-centered way to train. If you're tired of scare tactics and want a strategy that actually builds cyber resilience, this episode is your wake-up call.Follow or subscribe to the show on your preferred podcast platform.Share the show with others in the cybersecurity world.Get in touch via reimaginingcyber@gmail.com As featured on Million Podcasts' Best 100 Cybersecurity Podcast and Best 70 Chief Information Security Officer CISO Podcasts rankings.

Craig Taylor is a seasoned cybersecurity leader, CISSP since 2001, and co-founder of CyberHoot, a fully automated SaaS platform that teaches cyber literacy to SMBs and MSPs. As a virtual CISO for over 35 companies and founder of a growing vCISO peer group, he brings deep expertise and collaborative insight to the cybersecurity field. A gifted speaker, Rotarian, and cancer research fundraiser, Craig blends technical leadership with a passion for service and community.Master of Your Crafts is a captivating podcast featuring conversations with individuals who have dedicated themselves to mastering their craft. Whether it's a gift, talent or skill that comes naturally to them, these individuals have taken ownership and honed their abilities to perfection. Through deep conversation, we delve into their inner dialogue, actions and life circumstances offering words of wisdom to empower and guide you on a journey to becoming the master of your own craft.For more information, visit our website https://masterofyourcrafts.com and Bright Shining Light Website: https://brightshininglight.comStay connected with us:- Facebook: https://www.facebook.com/masterofyourcrafts- Instagram: https://www.instagram.com/MasterOfYourCrafts/- Spotify: https://open.spotify.com/show/1M0vp9HoK7kkP1w4ij7PJd?si=7d383a92b93b4e2c- ApplePodcast: https://podcasts.apple.com/ca/podcast/master-of-your-crafts/id1512818795- Amazon Music: https://music.amazon.ca/podcasts/b15079de-bc6a-487c-b8f8-faca73d0f685/master-of-your-crafts- Google Play: https://podcasts.google.com/feed/aHR0...

Craig Taylor is the founder and CEO of CyberHoot a security awareness company that focuses on positive reinforcement and gamification. Craig studied psychology and used that knowledge when creating CyberHoot, which he offers for free. Craig also set up a challenge specifically for listeners of the Layer 8 Podcast, if you'd like to test your ability to identify a phish and the parts of a phish quickly. It's even free! You can try that out here: https://cps.cyberhoot.com/hootphish-challenge/?hash=65199056c6edbc93f2755078a5b15743 There will be a leaderboard, and you can check your status on the leaderboard here: https://cps.cyberhoot.com/hootphish-challenge/shared-results/?hash=8b7f346b97c7dd027215d741f0ae36fb This free challenge will end on May 31, 2025.

Craig Taylor is helping protect people from what has become the world's third-largest economy after the U.S. and China—cybercrime, an $8 trillion dollar threat.From unexpected being fired from a Fortune 1000 company to founding an online safety education platform. In this eye-opening episode of Journey To Legacy, we welcome Craig Taylor, CEO, Co-Founder, and Chief Evangelist of CyberHoot.With over four decades in the cybersecurity field—dating back to pre-internet days—Craig offers a veteran's perspective on an industry still finding its maturity. His story demonstrates how resilience and purpose-driven leadership can turn professional setbacks into opportunities that benefit an entire industry.

How many videos and quizzes have you taken to show your skills at avoiding phishing emails and other types of Business Email Compromise? Have you been shamed or had to watch additional training videos? I know that in our world of email overload, it isn't a matter of if, it is a matter of when we might fall for one of the masterfully crafted phishing emails due to AI and other trickery. Join me as I discuss this and more with Craig Taylor of Cyberhoot.

Welcome to the Couples Inc. Podcast! We're talking about thought leadership and how it helps promote your business. We interview Craig Taylor of Cyberhoot about ways to keep your data and computers safe. And we continue the cyber theme with a cyber quiz. We're glad you're listening! 

Send Bidemi a Text Message!In this episode, host Bidemi Ologunde spoke with Craig Taylor, Co-Founder and CEO of CyberHoot. They explored how CyberHoot helps businesses manage cyber risks and improve cyber literacy with tools that are smart, simple, and human-focused.Craig explained how CyberHoot supports small businesses who often face big cybersecurity challenges with limited resources. Their platform skips passwords and makes training easy, using short lessons, clear policies, and phishing simulations.They also discussed how CyberHoot uses positive reinforcement and gamification to make training fun and effective—helping employees learn to spot threats like phishing emails without fear or blame. The conversation touched on the power of storytelling in cybersecurity education and why putting people at the center of security is key to long-term success.Support the show

Craig Taylor is a seasoned cybersecurity expert and entrepreneur with nearly 30 years of experience managing risk across industries—from Fortune 500 corporations to SMBs. As the Co-Founder and CEO of CyberHoot, he has pioneered a positive reinforcement approach to cybersecurity education, helping businesses eliminate risky behaviors and build a positive cybersecurity culture. With a background in psychology and extensive experience leading security programs at Chase Paymentech, Vistaprint, and DXC Technology, Craig specializes in incident response, governance, and compliance. A CISSP-certified professional since 2001, he is a recognized thought leader, public speaker, and advocate for making cybersecurity training engaging, fun, and effective. 00:00 Introduction01:16 Our guest08:40 There are two types of companies10:00 We taught them how to Phish12:12 Business Email compromise13:50 Go back to the way your parents ran security16:19 What do I do first?26:12 Changing your passwords is not good for you29:00 Encryption31:30 What to look for in a Password Manager35:17 “Unsubscribe” button mishap46:15 Cyberhoot49:05 Free Training from Cyberhoot-----------------------------------------------------------------To learn more about Cyberhoot visit https://cyberhoot.com/To learn more about Dark Rhiino Security visit https://www.darkrhiinosecurity.com

Craig Taylor is a seasoned cybersecurity expert and entrepreneur with nearly 30 years of experience managing risk across industries—from Fortune 500 corporations to SMBs. As the Co-Founder and CEO of CyberHoot, he has pioneered a positive reinforcement approach to cybersecurity education, helping businesses eliminate risky behaviors and build a positive cybersecurity culture. With a background in psychology and extensive experience leading security programs at Chase Paymentech, Vistaprint, and DXC Technology, Craig specializes in incident response, governance, and compliance. A CISSP-certified professional since 2001, he is a recognized thought leader, public speaker, and advocate for making cybersecurity training engaging, fun, and effective. 00:00 Introduction01:16 Our guest08:40 There are two types of companies10:00 We taught them how to Phish12:12 Business Email compromise13:50 Go back to the way your parents ran security16:19 What do I do first?26:12 Changing your passwords is not good for you29:00 Encryption31:30 What to look for in a Password Manager35:17 “Unsubscribe” button mishap46:15 Cyberhoot49:05 Free Training from Cyberhoot-----------------------------------------------------------------To learn more about Cyberhoot visit https://cyberhoot.com/To learn more about Dark Rhiino Security visit https://www.darkrhiinosecurity.com

This week, Jay Jay again goes Beyond the Music to welcome renowned author Craig Taylor onto the podcast. Craig is a Canadian journalist and playwright who was born in Edmonton and grew up in Lantzville. He moved to London in 2000, to immerse himself in the city for his book Londoners, and then to New York in 2014. Given their deep rooted connection to New York through music & literature, Jay Jay & Craig have a lot to connect over to say the least. Tune in to hear all about their views & insights surrounding the city that they both hold very dear; getting into discussing why New York has remained such an essential hub for artists over the years. Hear all about Craig's immersive processes that he has lived through when writing his novels.Don't miss this conversation, only on The Jay Jay French Connection: Beyond the Music Produced & Edited by Matthew Mallinger See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this conversation, Kat Schaefer, Accountability Coach at Fit Father Project, talks with two FFP members, Craig Taylor and Tom Dosch. Both men have lost over 100 pounds and still fight the battle to keep it off and continue their progress. Tom and Craig discuss the physical and mental hurdles they faced, the importance of finding personal motivation, and the role of community support in overcoming challenges. The conversation emphasizes the significance of celebrating small victories and navigating family dynamics during the journey of change.These men discuss the importance of support, communication, and mindset in health journeys. They emphasize the need for family support, the significance of setting clear goals, and the value of celebrating non-scale victories. Both speakers share personal experiences and insights on how to maintain motivation and build confidence while navigating the challenges of fitness and health. They conclude with encouraging words for those considering a restart in their health journey, highlighting the supportive community available through the Fit Father Project.TakeawaysIt's common to face setbacks in weight loss journeys.Finding a long-term 'why' is essential for motivation.“Selfish” goals can lead to better family dynamics.Community support is crucial for accountability.Celebrating small victories helps maintain motivation.Mental hurdles can be overcome with the right mindset.It's important to communicate your goals to your family.Avoiding criticism from loved ones is key to success.Each step forward, no matter how small, is a victory.You can enjoy life while pursuing health goals.Communication with family about health goals is crucial.Finding a personal 'why' is essential for motivation.Celebrating non-scale victories can boost morale.It's important to have someone believe in you.You can always start fresh, no matter the setbacks.Community support is incredibly helpful for long-term success.Want to join us LIVE in Phoenix in August 2025?To learn about joining us in Phoenix for our first-ever LIVE event, click here https://www.fitfatherproject.com/2025. We hope to see you there!Interested in BIOptimizers?You can learn more at bioptimizers.com/fitfatherproject. Use the code FITFATHER for 10% off your order and free gifts.Where to learn more:Website: www.fitfatherproject.comStore: store.fitfatherproject.comFacebook: https://www.facebook.com/fitfatherprojectInstagram: https://www.instagram.com/fitfatherproject/Want To Change Your Life? Check Out FF30X!FF30X is a simple, sustainable, and specific weight loss program designed especially for busy men over 40. With short metabolic training workouts, an easy-to-follow meal plan, and an accountability team there for you every step of the way, FF30X can help you lose weight, regain energy and vitality, and live life to the fullest.

The 2024 Bank of America Chicago Marathon is nearly here! In this episode of Coach Quip, we have three special guests to share their knowledge about how to have your best performance, what to look for, and what not to do. Join Kaira Peyton and Jamie Campbell from Gumbo Fit and Craig Taylor from 7onSundays for everything you need to know about the 2024 Bank of America Chicago Marathon. This episode originally ran before the 2023 event, but there have been no notable changes to the course; this advice is still applicable, so if you hear us say 2023, you know why!Check out the video version of Coach Quip on YouTube. Connect with Edge Athlete Lounge: @edgeathleteloungehttps://edgeathletelounge.com/ Connect with Coach Robyn: @coach.robyn Connect with Coach Chris: @thechrismosier Email us podcast@edgeathletelounge.com Music by MEND Logo by @valeriegalerie Recording wizardry by Richard Mipana Audio mixed and edited by FermataLab

The Producer Profitability Initiative has been the featured event held in conjunction with the 2024 Regional Cattlemen's Cookouts. This grassroots movement put into motion by the Livestock Marketing Association (LMA) was created by cattle ranchers who have a vision to create a sustainable future for the American livestock industry. Through listening sessions, cattlemen of all ages, management styles, and operations sizes— and supporters of the livestock industry— share ideas, concerns and opinions to continue working together toward a sustainable livestock industry and a secure domestic food supply. LMA Region Executive Officer Craig Taylor joins ACA's Kayla Greer in studio to share more about the initiative and the role of the LMA.

Ron takes a hard look at people who are easily duped and are pawns for manipulation.... Guest: author Craig Taylor 

Craig Taylor is a Certified Information Systems Security Professional since 2001 and co-founder of Cyberhoot. Specializing in hyper-realistic phishing simulations, Craig has led cybersecurity efforts in finance, manufacturing, and web hosting, and provides vCISO services. He is also featured on our list of cybersecurity pundits. In this episode, he joins host Heather Engel to discuss phishing simulation and how businesses and individuals can stay protected. • For more on cybersecurity, visit us at https://cybersecurityventures.com

Hi everyone. What's something literally billions of people use every day, whether at home, work, or someplace else? That's right, the Internet. And what's something people have to be concerned about when they use the Internet? Yes, cyberattacks! My guest today, Craig Taylor, is an expert on cybersecurity. And, while Craig says cyberattacks are definitely something to be concerned about, he also believes the need for improved cybersecurity is creating lots of opportunities for job, career, business, and investment seekers. On this episode, Craig covers such topics as (1) how cyberattacks have changed over the last, roughly 15 years, (2) whether or not there is much difference around the globe in terms of vulnerability to cyberattacks, (3) some basic actions companies and individuals can take to lessen their risk of cyberattacks, and (4) what he sees changing in the world of cybersecurity through the rest of this decade. Most importantly, Craig lays out the myriad opportunities that are there today and tomorrow for those who get involved in some aspect of cybersecurity. In fact, Craig says the field is so wide open right now that he refers to it as "the Wild West." He also goes on to provide some tips for those who are interested in identifying and pursuing some of these opportunities.Now a bit about Craig. Craig Taylor is a 25-year veteran of cybersecurity. He has been a Certified Information Systems Security Professional (CISSP) since 2001. In 2014 Craig co-founded a cybersecurity training company - Cyberhoot - to help small-to-mid-sized businesses (SMBs) and managed service providers (MSPs) learn cyber literacy. During his career, Craig has led cybersecurity organizations in web hosting (CSC), finance (JP Morgan Chase), and manufacturing (Vistaprint). Additionally, Craig leads a cybersecurity consultancy delivering virtual Chief Information Security Officer (vCISO) services to more than 30 companies (all sizes and industries). Craig is a Toastmaster (public speaking), a Rotarian (Portsmouth, NH), and a philanthropist, having raised 100k riding in the Pan Mass Challenge for 10+ years. Now a few words about a special deal you can get just by being a Looking Forward® listener!Do you make podcasts, video courses, or other content? That means you need your own engaging website and mobile app for everything you make… and SupaPass can help. Turn your followers into super fans and paid customers. Elevate your brand with your own stunning website and mobile app. And with SupaPass it's never been easier. SupaPass is the most powerful content app maker on the market and NOW you can try it for free. Or like me, you can be on one of their other plans. In fact, enter code LOOKINGFORWARD and get a 10% lifetime discount on any of their plans. Go to SupaPass.com I invite you to LISTEN, ENJOY, LEARN, LIKE, COMMENT, and SHARE this episode! NOTE: We may include your comment with attribution, of course, on our website. And please subscribe to Looking Forward®: Opportunities for Job, Career, Business, and Investment Seekers, too! If you are interested in sponsoring 3 episodes of Looking Forward-- or distributing our content-- please let us know. (Give a listen to what I have to say about SupaPass. We can do something like that to promote your organization or upcoming major event!) **You'll find more information about me and my business, Jeff Ostroff & Associates, LLC, in the middle of this episode and by visiting

Craig Taylor of Defense Metals joins us from the Roundup Conference for an introduction into the Wicheeda rare earth elements project in British Columbia. We discuss the importance of this project and how the company has partnered with the McLeod Lake Indian Band to advance and mutually benefit from the project.

A year ago, the mighty duo of Craig Taylor and Joe Reese were barely known outside of a small handful of enthusiasts for hard-to-acquire train games within the 18xx genre. Now, following a whirlwind tour of the Eastern United States that drew their loyal American fan to Pittsburgh, Craig and Joe are back to grow their reputation among a slightly larger handful of enthusiasts for hard-to-acquire train games from Winsome Games. In another installment of what some critics have hailed as "a [...] podcast", The Train Rush presents: 9 Lives

Teddy Atlas and co-host Ken Rideout discuss the weekend of boxing and UFC, covering Shakur Stevenson vs Edwin De Los Santos, Emanuel Navarrete vs Robson Conceicao, and more in boxing along with the UFC main event of Brendan Allen vs Paul Craig. They also preview Katie Taylor vs Chantelle Cameron 2 and the up-and-coming prospect Paddy Donovan. Thanks for being with us. The best way to support is to subscribe, share the episode and check out our sponsors: https://athleticgreens.com/atlas SUBSCRIBE TO OUR WEEKLY NEWSLETTER HERE: https://newsletter.teddyatlas.com Timestamps: 00:00 - Intro / Dr. Atlas Foundation Dinner 08:00 - Shakur Stevenson vs Edwin De Los Santos 28:00 - Navarrete vs Conceicao 34:40 - Navarrete vs Stevenson Potential 35:50 - Stevenson vs Tank Davis 36:50 - Brendan Allen vs Paul Craig 42:15 - Paddy Donovan 51:50 - Katie Taylor vs Chantelle Cameron 2 59:05 - Isaac Dogboe vs Nick Ball 1:03:45 - Denzel Bentley vs Nathan Heaney TEDDY'S AUDIOBOOK Amazon/Audible: https://amzn.to/32104DR iTunes/Apple: https://apple.co/32y813r THE FIGHT T-SHIRTS https://teddyatlas.com TEDDY'S SOCIAL MEDIA Twitter - http://twitter.com/teddyatlasreal Instagram - http://instagram.com/teddy_atlas THE FIGHT WITH TEDDY ATLAS SOCIAL MEDIA Instagram - http://instagram.com/thefightWTA Twitter - http://twitter.com/thefightwta Facebook - https://www.facebook.com/TheFightwithTeddyAtlas Big thanks to VHS collection for intro music. More on VHS Collection here: http://www.vhscollection.com Thanks for tuning in. Please be sure to subscribe! Hosted on Acast. See acast.com/privacy for more information.

In this episode, I speak with Craig Taylor on $24,000 worth of gift cards and a maxed out credit card, a lost $100,000 wire transfer due to an email hack, social media scams and his thoughts on two step verification.★ Craig's Bio: ★ I'm a veteran of Cybersecurity having spent the last 25 years building cybersecurity programs at fortune 500 companies (CSC, JPMC, Vistaprint) and MSPs (Venture, Neoscope). I founded a company that helps MSPs train and test employees in positive, educational, automated, and high compliance ways. My Company CyberHoot is upending the attack-based phish testing industry with novel methods that are more positive, educational, and 100% automated. This helps us reach the most people with quick, engaging, and knowledge building exercises.As the CEO of CyberHoot, I've helped boot-strap this company with a product-market-beating solution. Sold by 140 MSPs to more than 15,000 users a month... our solution is 100% automated and effective at reducing the threat of compromise at SMBs all over the world.I'm a competent Toastmaster, who can actually entertain listeners of your podcast with anecdotes, stories from the trenches, and keep cybersecurity mostly interesting.I was born and raised in Canada, moved to the US where I live today. I'm a hockey nut, mountain biker, golfer, and Rotarian.My mantra is to leave the world a better place than how I found it. With CyberHoot we're succeeding in that mission while making a healthy living.Connect with Craig:https://www.linkedin.com/in/craigmtaylor/https://cyberhoot.com/blog/https://cyberhoot.com/cybrary/

The Bank of America Chicago Marathon is the city's biggest day. And for many of our runners, it's their biggest day too. In this episode of Coach Quip, we have three special guests to share their knowledge about how to have your best performance, what to look for, and what not to do. Join Kaira Peyton and Jamie Campbell from Gumbo Fit and Craig Taylor from 7onSundays for everything you need to know about the 2023 Bank of America Chicago Marathon. Check out the video version of Coach Quip on YouTube. Connect with Edge Athlete Lounge: @edgeathleteloungehttps://edgeathletelounge.com/ Connect with Coach Robyn: @coach.robyn Connect with Coach Chris: @thechrismosier Email us podcast@edgeathletelounge.com Music by MEND Logo by @valeriegalerie Recording wizardry by Richard Mipana Audio mixed and edited by FermataLab

Special offer for listeners. https://cyberhoot.com/offers/Cybersecurity-Month-Free-Training-For-All Discover the shocking truth behind traditional phishing tests that will leave you questioning everything. One man's journey to revolutionize cyber literacy will make you rethink your approach to online security. Prepare to be amazed as you uncover the unexpected twist that is reshaping the way businesses protect themselves from cyber-attacks. But, is this groundbreaking solution the final answer? Find out more in this captivating transcript. In this episode, you will be able to: • Uncover how proficiencies in cyber literacy can serve as a robust shield against ominous cyber threats. • Discover the hidden perils and aftermaths associated with succumbing to hacker ransom demands. • Learn about the inherent shortcomings of conventional phishing tests as tools for assessing cyber literacy. • Realize the tremendous advantages that come with the utilization of password managers and maintaining solid password habits. • Recognize the compelling importance of consistent cyber awareness training for workforce members. List 2 Cybersecurity is not just an IT problem, it's a business risk problem. It's about protecting your company from potential breaches and ransomware attacks that can cripple your operations. - Craig Taylor The key moments in this episode are: 00:00:00 - Introduction, 00:00:32 - What is Cyber Hoot?, 00:01:55 - Ransomware Attacks and Prevention, 00:06:11 - Flaws in Traditional Phishing Tests, 00:09:04 - Cyber Hoot's Phishing Simulation, 00:13:32 - Free Month of Training Offer, 00:14:13 - Social Engineering and Physical Security, 00:15:32 - Different Forms of Social Engineering, 00:16:05 - Importance of Password Hygiene, 00:17:34 - Multifactor Authentication and VPNs Craig Taylor, CISSP certified in 2001, is a 25-year veteran of Cybersecurity. In 2014 he co-founded a cybersecurity company - Cyberhoot - to help SMB's and MSPs become more cybersecurity aware and thus more cyber-secure. During his career, Craig has led cybersecurity organizations in Web Hosting (CSC), Finance (JP Morgan Chase), and manufacturing (Vistaprint). Additionally, Craig has built a cybersecurity consultancy delivering virtual Chief Information Security Officer (vCISO) services to companies of all sizes (SMB's to Enterprises). Craig is a Toastmaster (public speaking), a Rotarian (Portsmouth, NH), and a philanthropist having raised 100k by riding in the Pan Mass Challenge for the last 8 years. In his spare time he enjoys Hockey, Golf, Mountain Biking, his wife and 4 children. Reach out to Craig https://cyberhoot.com/ Connect with me here: • https://www.youtube.com/@thedougthompson • https://www.youtube.com/@thedougthompson • https://www.facebook.com/thedougthompson • https://www.linkedin.com/in/thedougthompson/ • https://www.twitter.com/thedougthompson • https://thedougthompson.com And remember. Just say no to #techsplaining --- Support this podcast: https://podcasters.spotify.com/pod/show/the-doug-thompson/support

In this episode of The Intelligent Community, ICF co-founder Lou Zacharilla speaks with Craig Taylor, best-selling author of Londoners and, most recently, New Yorkers: A City and its People in Our Time. To tell the story of New York City post-9/11 and COVID, Craig lived in New York City for over 5 years and immersed himself in the city's extraordinary soup. New Yorkers is a series of interviews with 200 people from every class, race and corner of the city. Craig came away amazed at The Big Apple and says, "A New York life well lived is an accomplishment like no other."   Craig Taylor is a Canadian-born author of four books: New Yorkers, Londoners, One Million Tiny Plays About Britain and Return to Akenfield. He has written multiple reviews for the New York Times Book Review and also serves as an editor for Five Dials, a magazine published by Hamish Hamilton, an imprint of Penguin Books. Five Dials features new fiction, poetry, illustrations, reportage, long interviews, very short interviews, dispatches from London and abroad, ads, ads that don't look like ads, and archival work culled from the Hamish Hamilton backlist and, sometimes, the deep Penguin archives. You can learn more about Craig and his work at https://craigdtaylor.com.

CyberHoot's Co-Founder and CEO, Craig Taylor, joins Coruzant Technologies for the Digital Executive podcast.  He shares one of the keys to his success is following his passion. Early on, he figured out that he loved learning, education, psychology, and computers. With a beautiful mix of the love of these components, he found his niche at the intersection of people and computers. And so CyberHoot was born, and Craig has never looked back since.

Faith Church Student Ministries leader Craig Taylor shares a message from God's Word on Wednesday night, May 3, 2023.

Episode 125 of the Fit Father Project Podcast is all about the Ragnar Race, a fun relay race that we do every year as a team here at the Fit Father Project.And this is a very special episode, as we're joined by two members of our team who are Ragnar veterans, Amy Spach and Craig Taylor!If you've never heard of Ragnar (or if you have and just want to learn more), you've got to tune into this episode.It's a 200-mile relay race where we get a team of people, hop in a van, and run across some of the most beautiful places in the country.We also have a ton of fun! We've got a Ragnar coming up on July 14, 2023, in Washington that we're doing as a Fit Father and Fit Mother team, and we'd love for you to join us.But first, listen to this fabulous chat with Amy and Craig to learn about our Ragnar experiences, how we got started, and why we can't wait to do them again and again!In this episode, you'll learn: What the Ragnar is and how it works.How Amy and Craig set off on their own health and fitness journeys — and where they are now.Why you don't need to be an experienced runner to join a Ragnar. The sense of pride and satisfaction you get from running one.The amazing camaraderie and friendships that are built. And so much more!So, if you want to get the most from your health and fitness efforts, listen to this episode on the Ragnar Race, take some notes, and check out FF30X!What is FF30X?FF30X is a simple, sustainable, and specific weight loss program that is designed especially for busy men over 40. With short metabolic training workouts, an easy-to-follow meal plan, and an accountability team that is there for you at every step, FF30X can help you lose 30, 40, or even 50+ lbs — even if you've never picked up a weight in your life. Click here to see what you get when you join the FF30X program today!If you loved what you heard on the Fit Father Project Podcast, please follow, rate, and review it on Apple Podcasts.REVIEW GIVEAWAY! WIN ONE MONTH'S SUPPLY OF SUPER FUEL WHEY OR VEGAN PROTEINTo take part, simply write a review at Apple Podcasts, post a screenshot of your review on your IG stories, and tag us (@fitfatherproject) along with two of your friends!You can also listen to the show on:SpotifyAmazon MusicGoogle PodcastsStitcherAnd don't forget to subscribe to our YouTube Channel and follow us on

Looking at the challenges we face, as one of the richest nations in the world, and a government who have spent billions, how are we in this position whereby so many people are choosing between heating and eating?  This was the central question that initiated today's episode as Craig Taylor (Gratitude), Juliet Davenport (Founder, Good Energy), Katy Chakrabortty (Oxfam), Morris Pearl (Patriotic Millionaires), Ryan Curtis-Johnson (The Valuable 500) and I (Purpose Made) explore:1). The Challenges of the Cost-of-Living Crisis and Austerity 2). Thoughts on the Autumn Budget and3). Solutions at hand driven by the discussion held A central take home from today's episode is we need to cultivate future-conscious thinking and behaviour, to build more hopeful visions of the future, and turn those visions into action, specifically: -       Transforming mindsets from reactionary short-termism to the long-term-       Widening our scope beyond today to tomorrow & -       Focus on the long path beyond the shortcut.I really enjoyed this one and I hope you do too. My hope is that the words spoken offer you a sense of perspective, that is honest and hopeful. But more than anything, my hope is that today's episode will inspire you to act with us. As when you see what is possible, change is inevitable. Enjoy!Time Stamp00:00:00 – 0:04:55 IntroductionsPart 1: The Challenges0:04:55 – 0:09:49 Heating vs Eating0:09:12 – 0:12:50 Housing, Energy & Direct Impacts0:12:50 – 0:14:55 Real Term Effects of The Cost-Of-Living Crisis & Austerity0:14:55 – 0:22:16 The Cycles of Austerity & Decision Making0:22:16 – 0:27:27 The IMF, Austerity & International Aid0:27:27 – 0:30:59 A Performance Review Of The British GovernmentPart 2: A Critique of the Autumn Budget And Beyond0:30:59 – 0:40:27 Autumn Budget/Statement – A Critique0:40:27 – 0:44:18 The Games Industry & Changing The Game0:44:18 – 0:48:38 The World Has Evolved & Changed0:48:38 – 0:51:45 Inclusivity Beyond Inequality 0:51:45 – 0:56:33 The Impact of Silicon Valley (Twitter, Meta & Beyond)Part 3: Solutions0:56:33 – 0:59:45 Cultivating Future-Conscious Thinking & Behaviours0:59:45 – 1:01:01 Play Mob, The United Nations & Mission1point51:01:01 – 1:06:00 Tax1:06:00 – 1:16:18 Alternatives To Austerity1:16:18 – 1:19:52 The Purple Pound1:19:52 – 1:21:39 Holistic Thinking, Collaboration, Collective Action/Accountability 1:21:39 -1:29:42 Closing Points To Inspire Change Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast. Hosted on Acast. See acast.com/privacy for more information.

This Episode we interview Alexander Macip, Fred Hampstead, Craig Taylor about their take on being a Gym Owner. Welcome to the Gym Lords Podcast, where we talk with successful gym owners to hear what they're doing that is working RIGHT NOW, and to hear lessons and failures they've learned along the way. We would love to share your story! If you'd like to be featured on the podcast, fill out the form on the link below. https://gymlaunchsecrets.com/podcast

In today's episode we chat with the amazing Craig Taylor. Craig is the founder and CEO of the award-winning Gratitude. Gratitude allows you to receive cash back from online gaming, with the added benefit of helping protect our planet by having a portion of the cash back donated to environmental, conservation and social organisations. Crucially Gratitude is aligned with the UN's Sustainable Development Goals, the blueprint to achieving a better and more sustainable future for all. With over a billion micro transactions happening each year within the gaming industry, Gratitude aims to change the way digital add-ons impact our future by cash-backing portions of the in-game purchase towards noble causes such as Born Free and Shark Trust. During this episode we discuss: ➡️ A background to Craig and Gratitude. ➡️ How Gratitude are helping the gaming industry offset carbon emissions whilst attain green credentials with immediate impacts. ➡️ The impact of government grants and sustainability within games e.g., SNJV, grants and the requirement for green credentials to allow for funding. ➡️ Gamescom, Develop and games culture.➡️ The Year Ahead with: E3, UKIE, EA, Ubisoft, and scaling. ➡️ The scope of sustainable Esports.➡️ The growth of Live Services and the progression of positive partnerships. ➡️ The evolution of the games industry and 'keeping 1.5 alive'.➡️ Green Games Jams, Playing for The Planet Alliance, and key thoughts for the future. This is an episode not to be missed so sit back, relax and we do hope you enjoy.