The Entrepreneur School Podcast shares strategies and stories of being an entrepreneur, and what it takes to run a business while raising a family. Host Kelly Sinclair is determined to change the narrative of what success looks like. Success is subjective here. This is a space where we encourage you to follow your dreams, do the work and acknowledge the challenges along the way. It’s for: → The ambitious mother who wants to create a legacy for her kids. → The goal-oriented parent who values time freedom and flexibility so that they can be there for the school concerts, hockey games and dance recitals. → The woman who’s trying to make it all work without burning out or missing out along the way. Kelly is an award-winning brand and marketing strategist. Visibility maximizer. Small-town Canadian girl. Mom of 2 girls (who couldn’t be more different). There’s more to entrepreneurship than just marketing strategies and business models. You’ll learn all about that here. And, we will talk about mindset, lifestyle tools and habits just as much. This show is all about supporting emerging and early-stage entrepreneurs on the journey from solopreneur to CEO, while wearing all of the other hats in life. It’s for business owners who want to grow their brands online using digital strategies and creating digital products or programs. And most importantly, this podcast is intended to create a movement around pursuing passions, making an impact and finding joy in the journey of raising a family and running a business.
Perfectionism. Productivity guilt. Rest as a reward (only after you're totally burned out). Sound familiar?This week I'm joined by the incredible Mindi Huebner—a certified clinical hypnotherapist, NLP practitioner, and subconscious success alchemist. She guides high-achieving women to rewire their subconscious so their success feels spacious, embodied, and rooted in self-trust—not urgency.This conversation is all about letting go of hustle culture. Mindi shares her personal journey of breaking up with the belief that "rest is lazy" and walks us through how subconscious identity drives 95% of our actions. We unpack how to start noticing your "achievement attachment," how to define success in your season, and why it's time to build your business with both ambition and authenticity.Tune in to hear:How your subconscious identity is shaping your business habitsWhat "achievement attachment" looks like (and why it leads to burnout)Why redefining success by season is crucialHow to rewire limiting beliefs without hitting rock bottom firstThe brain science behind why hustle feels safer than restWhat aligned hustle really looks like (and how to spot it)>>MEET MINDIYour Next Steps:
This episode is raw and real. I'm not coming at you with a strategy drop or a polished script. I'm just here, sharing from my heart, because life handed me a hard stop and I couldn't not talk about it.Two weeks ago, I was on fire—building, creating, riding a wave of momentum like never before. And then, in an instant, it all paused. A close family friend lost their 21-year-old son in a tragic accident, and it rocked me. It rocked all of us.So I hit pause. I cried. I hugged my kids tighter. I barely touched work. And yet...things kept flowing. New opportunities. Clients. Income. Magic. Even in the stillness.This episode isn't about efforting. It's about surrender. It's about the duality of running a purpose-driven business while navigating very human emotions. And it's about remembering that the world doesn't stop when you do. Sometimes, it gives you exactly what you need.I'll unpack:Why grief doesn't wait for your calendar to clearHow momentum still exists in moments of stillnessThe difference between efforting and allowingThe guilt and grace of having good things happen during sad timesWhat it means to build a business that lets you be humanIf you're in a season of stillness, softness, or struggle—this one's for you.>>Your Next Steps:Want to get visible on your own terms? Reach out about my latest program Visible AF Authority Amplifier✉️ Email me: kelly@ksco.ca with the subject line "Visible AF"
If you're scared to pick a niche because you think it means saying no to opportunities, this episode is your permission slip to STOP being a generalist.I sat down with Mallika Malhotra, a brand strategist, AI innovator, and the powerhouse behind The Brand CEO. Malika shares how choosing a niche is actually your secret weapon for standing out and making more money.We talked about the fear of narrowing your focus, how to identify your true expertise, and the real cost of trying to serve everyone. Plus, you'll hear how AI can actually help you articulate your brand message so you're not stuck staring at a blinking cursor.Whether you're brand new or in a pivot, this conversation will give you clarity and direction to make your brand unforgettable.>> We Unpack:Why choosing a niche actually opens more doorsFour pillars of Malika's Bull's Eye Branding FormulaRed flags that you're too broad in your messagingHow AI can help refine your niche and clarify your pitchReal-world examples of niche transformationHow to test, tweak, and commit to your messaging>>CONNECT WITH MALIKA>Your Next Steps:Want to get visible on your own terms? Reach out about my latest program Visible AF Authority Amplifier
Let's talk Google Ads—specifically for local businesses and storefronts that are wondering if paid traffic is worth the investment (or just a money pit). I'm joined by John Horn, CEO of Stub Group, who's the go-to guy when entrepreneurs are tired of guessing whether their ad dollars are doing anything.John's run more than 15,000 ad campaigns and helped generate over $400 million in client revenue, so when he says, “$10 isn't going to move the needle,” you know he means it.In this episode, we unpack:Why Google Ads are tricky to track for brick-and-mortar businessesWhat budget you actually need to make Google Ads work (spoiler: it's not $200/month)What to do before running any Google campaignThe one free tool you probably haven't optimized (but should!)How to build trust and increase your walk-in traffic with your Google Business ProfileHow to connect online clicks to real-life foot trafficHow often you should post on your profile (and yes, you can just repurpose your Instagram)Whether you're already dabbling in ads or wondering where the heck to start, this episode is your no-fluff primer for making Google work for you, not drain your bank account.>>CONNECT WITH JOHN
Please vote for our show as Best Business Podcast in this year's Women in Podcasting Awards!***********This one's personal. I open up about losing my mum in 2017 and how it shaped my decision to start a business built on time freedom. I didn't want to trade my family for a career. And I know you don't either.That's why I'm bringing you a conversation that's more than a strategy session—it's a shift in mindset.In this episode, I'm diving into how AI can become your secret weapon for reclaiming your time while still showing up with authority, authenticity, and confidence.Spoiler alert: This isn't a tech tutorial. It's a heart-first approach to using smart tools that actually sound like YOU (not like a robot who just discovered Canva).We'll unpack:Why your visibility strategy should start with your values—not the algorithmHow to stop the burnout spiral of content creation (especially if you're avoiding IG like the plague)My 5-part BrandCalibrator™ framework that custom-trains ChatGPT to sound like YOUWhat happens when AI + strategy collide in your business (spoiler: time, energy, and clarity)How the Visible AF accelerator helps you implement it all with supportIf you've been feeling overwhelmed by content demands and craving more freedom, this one's for you.>>Your Next Steps:
Please vote for our show as Best Business Podcast in this year's Women in Podcasting Awards!***********This episode is for the business owner who's been posting, investing, maybe even outsourcing... and still wondering, “Why does no one know I exist?”Let's talk about what's really going on when your visibility efforts aren't working. Spoiler: it's not because you're not trying hard enough. It's because you're stuck in the cycle of performative visibility.I'm pulling back the curtain on:Why the “just post more” approach leaves you spinning your wheelsThe emotional weight of feeling invisible in your businessWhat actually counts as meaningful visibilityHow to ditch the hamster wheel and start getting seen—on your termsThink of this episode like a visibility reality check (with some Peloton metaphors thrown in for good measure). I'm walking you through what performative visibility looks like, how to recognize it in your own business, and what to do instead.Plus, I'll give you a sneak peek into my new program, Visible AF, and how it helps you build authority without being glued to your phone.In This Episode, We'll Unpack:Why social media “consistency” isn't translating into clientsThe lie we've been sold about what visibility means8 signs your visibility efforts aren't alignedWhy real visibility isn't about quantity—it's about credibilityHow to use AI to support a smarter, more sustainable visibility plan>>Your Next Steps:Want to stop feeling invisible? Reach out about Visible AF
Please vote for our show as Best Business Podcast in this year's Women in Podcasting Awards!***********This one's a bold one, friend. I'm officially declaring it: I'm taking the summer OFF social media.
Please vote for our show as Best Business Podcast in this year's Quill Podcast Awards AND the Women in Podcasting Awards!***********If you're still thinking custom GPTs are just for coders, think again.In this episode, I'm joined by Wendy Breakstone—AI strategist, educator, and the queen of turning tech into something actually useful for online business owners.Wendy's been on the front lines of AI since ChatGPT dropped in late 2022, and she's here to share how ANY coach, course creator, or service provider can use this tool to create better results, faster... without turning into a robot
This is it—the final episode in our Vanity Metrics Detox series. And, oof, we're ending with a big one: the myth that visibility should create instant results.Been here for all four episodes? You've learned how to let go of performative visibility, focus on what actually moves the needle, and track what works. Now we're bringing it all together and detoxing the expectation that visibility should be instant, flashy, and fast.Spoiler alert: Visibility isn't linear. It's not immediate. But it is a compound effect.In this episode, I'm taking you behind the scenes of my own 90-day visibility sprint. I'm breaking down how I tracked my actions, built momentum, and got off the hamster wheel of random marketing. This is how you build confidence as a CEO—not by doing more, but by knowing what works.And, I introduce you to my new AI-powered sidekick: Valerie, the Visibility Auditor. She's like your return-on-effort calculator—minus the spreadsheets and overwhelm.So grab your coffee (or wine—I don't judge), and let's get clear on why tracking your visibility is everything.You'll discover:Why visibility almost never produces instant results (and why that's OK!)How a 90-day visibility sprint gives you data-driven confidenceThe truth about the compound effect of visibility (hint: it all adds up)Why tracking your visibility is the missing link to real momentumHow Valerie, the Visibility Auditor, helps you reflect, score your efforts, and focus on what actually worksHow to stop spinning your wheels and finally see your marketing ROIMentioned in this episode:Get lifetime access to Valerie, the Visibility Auditor, for just $90 CAD (first 100 only!):https://kellysinclair.thrivecart.com/valerie-the-visibility-auditor/ >>Your Next Steps: Let's chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call Let's work together: https://ksco.ca/ Get visible without social media Connect on Instagram>>Thanks for Listening!If you enjoyed this episode, please help us share it by: Following the show—this helps you stay updated and supports us! Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. Sharing it on Instagram and tagging @entrepreneurschoolpodcast
Valerie the Visibility Auditor is now live! Get in on the launch special pricing here: https://kellysinclair.thrivecart.com/valerie-the-visibility-auditor/ Welcome to part three of our Vanity Metrics Detox series! If you haven't listened to the first two episodes yet, go queue those up before diving in here because this series builds on itself—and this one's a biggie.Today, we're detoxing the belief that visibility is a one-and-done thing. Because here's the truth: one visibility win can lead to five more—but only if you're paying attention.I'm showing you how to stop letting your visibility efforts end the second you hit “post” or close Zoom. Whether you've landed a podcast interview, a speaking gig, or a collaboration—your next opportunity is hiding in the momentum of the one you just completed. And I'm sharing my favourite stories to prove it.We're connecting the dots, talking about how long-game relationships really work, and I'm giving you a list of super practical ways to leverage your wins for way more impact (without creating more work for yourself). Plus, if you've ever wished you had someone keeping track of all this for you (and telling you what's really working)... I built that. Her name's Valerie.We'll unpack:Why visibility isn't just about being seen onceHow to connect the dots from “one pitch” to five new opportunitiesA real-time case study on getting selected to speak without even applying10+ ways to squeeze more juice from one visibility winWhy relationship-based marketing always winsAnd how my new AI-powered tool, Valerie the Visibility Auditor, makes all of this so much easier>>Your Next Steps:
In part two of the Vanity Metrics Detox series, we're breaking up with one of the most misleading habits in entrepreneurship: measuring likes instead of leads.Let's be honest — those heart reactions on social might give you a little dopamine hit, but they're not paying your bills, friend.I'm walking you through the strategy I personally use to make sure that every bit of visibility I create is intentional, trackable, and moving my business forward — especially when time is tight (hello, all the days your kids don't actually go to school). You'll hear exactly how I track my ROI, what I did during one 90-day sprint, and why this led to the creation of my new AI-powered tool, Valerie the Visibility Auditor. You don't need to be everywhere. You just need to be effective. In this episode, we'll unpack:Why tracking is the antidote to performative visibilityHow I ran a 90-day experiment during a chaotic summer and turned it into a full-blown systemWhat actually counts as visibility that leads to clientsThe simplest tool I used (that only cost $1) and how it changed everythingWhat I discovered after two years of tracking every visibility moveThe real reason marketing burnout happens (and how to stop it)How my new AI tool Valerie will audit and score your visibility actions weeklyResources Mentioned:DM “Valerie” on Instagram to get on the waitlist for Valerie the Visibility Auditor - my newest AI tool https://www.instagram.com/ksco_kelly>>Your Next Steps: Let's chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call Let's work together: https://ksco.ca/ Get visible without social media Connect on Instagram>>Thanks for Listening!If you enjoyed this episode, please help us share it by: Following the show—this helps you stay updated and supports us! Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. Sharing it on Instagram and tagging @entrepreneurschoolpodcast
Ever posted something just to look like you're marketing your business? Guilty. This is the kickoff episode of the Vanity Metrics Detox—a four-part series designed to help you stop wasting time on “looking visible” and start focusing on what actually gets you clients.Today we're diving into performative visibility—aka the stuff you do that feels productive (like tweaking your website for the 10th time or making another Instagram reel) but doesn't actually move the needle in your business.I'm sharing how to spot it, why it's draining your energy, and what to do instead so your efforts actually translate to clients, income, and impact.If you've ever felt stuck in the social media hamster wheel or overwhelmed trying to keep up, this is your permission slip to opt out—and a roadmap for what to do instead.We're talking:The sneaky signs of performative visibility (and how to quit them)Why real visibility doesn't always look flashyStrategic visibility swaps that actually grow your businessA juicy behind-the-scenes story of how one networking event turned into a biz partnership (!)The mantra that'll help you detox busy work from your marketing strategy✨ Plus, a sneak peek at Valerie—my brand new visibility audit tool that'll help you track what's actually working and ditch what's not.>>Mentioned in this episode:DM me "Valerie" on Instagram to get a sneak peek at my new AI-powered visibility tool
Have you ever wondered what it really means to be a thought leader? Maybe you've heard the term, but you're not sure how it applies to your business or why it even matters. Well, buckle up because this episode is for you!We're diving into: What thought leadership actually is (spoiler: it's NOT about being the most experienced person in the room) How it helps you build trust and credibility with your audience—faster than any other marketing strategy Ways to step into thought leadership at any stage of business (even if you don't feel like an “expert” yet) Why your bigger mission matters more than just what you sell Simple ways to start sharing your insights across different platformsBy the end of this episode, you'll know exactly how to position yourself as the go-to authority in your industry and create conversations that go beyond your offers. Ready to start leading the conversation? Hit play now!>>Your Next Steps: Let's chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call Let's work together: https://ksco.ca/ Get visible without social media Connect on Instagram>>Thanks for Listening!If you enjoyed this episode, please help us share it by: Following the show—this helps you stay updated and supports us! Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. Sharing it on Instagram and tagging @entrepreneurschoolpodcast
Raise your hand if you've ever lost hours of your life searching for that one important file, email, or sticky note buried in the abyss of your workspace. You're not alone.In this episode, I'm joined by Tracy Hoth, an organization coach who has landed in my life at exactly the right time. We're talking about how to declutter your business, create simple organization systems, and actually stick to them.If you've ever thought, “I'm just not an organized person,” Tracy is here to bust that myth. Because organization is a learnable skill, and she's breaking it down into simple, actionable steps you can implement today.We're unpacking: The surprising amount of time you waste every day due to disorganization How organization isn't about colour-coded perfection—it's about finding what you need when you need it The 5-folder system that will transform your Google Drive (and your sanity) Why getting organized isn't just about aesthetics—it's a profitability strategy The first step to take today to get out of the overwhelm and into clarityIf you're tired of feeling scattered, drowning in digital clutter, and missing opportunities because things are slipping through the cracks, this episode is for you.Don't forget to grab Tracy's free gift: Learn the only 5 folders you need to organize your business!>>MEET TRACY>Your Next Steps: Let's chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call Let's work together: https://ksco.ca/ Get visible without social media Connect on
Ever feel like you're juggling way too much and just barely keeping it together? Welcome to the club. In this episode, I'm taking you behind the scenes of my life right now—a jam-packed season of parenting, business, travel, and just trying to eat like a real human. If you're in the thick of it too, this one's for you.We're talking about:The madness of kids' activities (hello, hockey playoffs, gymnastics, and singing recitals all at once!)How I'm surviving meal prep with AI and salad subscriptionsMy resistance to calling myself a “hockey mom” and why I finally gave in (a little)The question I ask myself daily to avoid a total meltdownSmall wins, like actually eating vegetables and hitting 99 weeks of workoutsHow to show up for your business when your brain feels like it's meltingThis is not a “how to do it all” episode—because, let's be real, I do not have all the answers. But I do have some hacks, a confession or two, and a whole lot of real talk. So grab your coffee, your wine, or whatever you need, and let's dive in.>>Your Next Steps:
What if the key to unlocking confidence in your voice wasn't about being “ready” but about being resolved?Kimberly LaForte is a voice and speaking coach who helps entrepreneurs and leaders step into their power through embodied communication. She shares her personal journey—from struggling with debilitating speaking anxiety to owning her voice on stage—and how you can do the same.Whether you're looking to land speaking gigs, grow your audience, or simply show up more powerfully, this conversation will transform the way you think about using your voice.We're diving into:Why confidence isn't about readiness—it's about resolveHow your voice is a reflection of your identity and self-worthThe difference between cerebral speaking vs. embodied speakingWhy nerves (shaking, sweating, feeling red) don't mean you're failing—they mean you're humanThe “Vocal Honey” method and how it helps you find your natural, most powerful voiceHow to own your voice and step into your next-level opportunitiesThis episode will change the way you think about public speaking and visibility—whether you're stepping onto a stage, hitting "record" on a podcast, or just speaking up in everyday conversations.>>Meet KimberlyConnect with KimberlyYour Next Steps: Let's chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call Let's work together: https://ksco.ca/ Get visible without social media Connect on Instagram>>Thanks for Listening!If you enjoyed this episode, please help us share it by: Following the show—this helps you stay updated and supports us! Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. Sharing it on Instagram and tagging @entrepreneurschoolpodcast
Have you ever felt like making a big shift in your business means erasing everything you've built? I've been there. Right now, I'm navigating a huge evolution in my business—one that's both exciting and terrifying—and I wanted to share the messy middle with you.If you're at a crossroads, wondering if pivoting means starting from scratch, this episode is for you. We're talking about the mindset shifts that will help you embrace change and see it as a natural, necessary part of your journey.I'm also letting you in on a little secret: a major shift is coming in my business, and while I'm not revealing everything just yet, you'll start seeing some changes soon.Tune in as we cover:The fear of “losing everything” when making a big shiftHow to reframe change as a natural step forward, not a setbackReal-life examples of business evolutions (mine included)Three key mindset shifts to help you embrace change Journal prompts to reflect on:What parts of your journey are actually assets for where you're going?How can you lean into your evolution instead of resisting it?>>Your Next Steps: Let's chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call Let's work together: https://ksco.ca/ Get visible without social media Connect on Instagram>>Thanks for Listening!If you enjoyed this episode, please help us share it by: Following the show—this helps you stay updated and supports us! Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. Sharing it on Instagram and tagging @entrepreneurschoolpodcast
If you're a coach, teacher, or expert offering transformation to your clients, you need to hear this. Stacey Brass-Russell is here to break down why selling transformation is completely different from selling information—and why understanding this can make or break your business.We're getting into the reality of selling coaching services, the myth of the “automated” business, and why being in the room (virtually or in person) is your biggest sales asset.Stacey, a transformational coach and business strategist, shares how she built a six-figure business by actually showing up for people—not just hiding behind funnels and email sequences. If you've ever struggled with making sales through online marketing alone, you're about to have some major lightbulb moments.In this episode, we unpack: Why selling coaching is NOT the same as selling an online course The #1 mistake most transformational entrepreneurs make when trying to scale How to leverage live experiences (even virtually!) to build trust and sell The surprising sales strategy that most business owners ignore Why automated businesses are NOT the only path to success How to reverse-engineer your business model for actual conversionsIf you're a coach or service provider struggling to sell your offers, this conversation will change how you think about marketing forever. Stacey has a special resource for you! Grab her high converting event playbook here! >> MEET STACEY BRASS-RUSSELL CONNECT WITH STACEY YOUR NEXT STEPS
AI is here, and it's changing everything. If you haven't started integrating AI into your business yet, you need to—because it's not just a trend; it's the future.In this episode, I'm diving into how AI has completely transformed the way I create content, run my podcast, and even strategize my visibility. I've built my own AI assistant (shoutout to Phoebe, the Podcast Princess!), and she's already saving me HOURS every week.This is your permission slip to start exploring AI for yourself. Trust me, once you see what's possible, your mind will be blown.Inside this episode, we'll cover:How I use AI daily for content creation, podcasting, and strategyThe one thing you need to do before using AI (or risk wasting time)Why AI is NOT replacing creativity—but amplifying itHow to actually train AI to sound like you (so it doesn't feel robotic)Why ignoring AI will put you way behind in business>>YOUR NEXT STEPSTHANKS FOR LISTENING!
What if you could instantly build trust with your audience—without a single coffee chat, sales call, or endless hours of content creation?That's exactly what Emmy Award-winning documentary filmmaker Mariana Henninger helps entrepreneurs do through the power of storytelling and brand videos. In this episode, we dive deep into the psychology of trust, the secret to curating the right story, and why your brand needs more than just an “impression”—it needs a connection.We're talking about:The biggest mistake entrepreneurs make when trying to tell their brand story (and what to do instead)Why your audience needs to feel something to buy from youHow to figure out which part of your story will resonate most with your audienceThe “brand video” concept that accelerates trust, sales, and credibilityReal examples of how video storytelling converts audiences into paying clientsHow Mariana's own brand video led to over $30,000 in sales from a single podcast appearanceIf you've ever struggled with how to tell your story in a way that builds trust and authority without feeling salesy, this episode is a must-listen.>>MEET MARIANA>THANKS FOR LISTENING!
Welcome to part two of our series on integrating Human Design in business! Make sure to listen to part 1 before you dive into this episode. This is an honest and deep conversation about identifying and integrating what is true for you and how that can make you feel more in alignment with your path, personally and in business. I can't even summarize this one. It's so good and you should listen!NOTE: This is not an “intro to Human Design” conversation. If you are unfamiliar with Human Design, please check out more of Mia's resources here. >>MEET MIACONNECT WITH MIALET'S CONNECTRESOURCES YOU'LL LOVETHANKS FOR LISTENING!
Welcome to a special two-part series all about integrating Human Design in business! In this first episode, you're getting a behind the curtain look inside my Human Design journey as a bit of a case study while my friend (and Human Design expert) Mia Poulsen interviews me about my journey to self-alignment through Human Design. This candid conversation reveals how finding alignment can transform not only your business but also your life.Listen to discover:How Human Design offers a personalized framework for authentic decision-making.The importance of balancing masculine and feminine energies in business.Why alignment is the key to achieving clarity and momentum in your business.Practical applications of Human Design to navigate entrepreneurial challenges.NOTE: This is not an “intro to Human Design” conversation. If you are unfamiliar with Human Design, please check out more of Mia's resources here. >>MEET MIACONNECT WITH MIALET'S CONNECTRESOURCES YOU'LL LOVETHANKS FOR LISTENING!
I'm excited to share a behind-the-scenes look at a recent collaboration where I joined forces with four dynamic professionals that serve course creators and coaches.Together, we explore the power of offering digital products for just $1 to significantly grow our email lists while making a little cash!You'll get firsthand insights into our strategic approach, learn what we'd change for future projects, and understand the key elements that made our collaboration a success.And if you're curious about what each person offered during this promo, here are the links:Lacey Baxter (Funnel Building Strategist) - Lead Magnet MasterclassKwadwo [QUĀY.jo] Sampany-Kessie (Meta Ads Expert) – Ad Testing Cheat CodeAllison Hardy (Email Strategist) – Subject Line MagicSamantha Burmeister (Sales Conversion Copywriter) – Clickable AF CTAsAnd it's only fair I offer my podcast listeners my Ultimate Roadmap to Visibility Off Social for $1 too! You can grab it here. >>LET'S CONNECTRESOURCES YOU'LL LOVETHANKS FOR LISTENING!
Don't miss Behind the Launch, an intimate audio series where you Eavesdrop on private conversations with industry experts and uncover what's working for launches NOW! Sign up free here.****There are lots of different strategies out there for launching your offers. Live launches to evergreen launches. Holding launch or “conversion” events like challenges, webinars, workshops or summits.But what if the success of your launch was not determined by the type of launch you do, but what you do in the weeks leading up to that launch? Brenna McGowan calls this the “pre-launch” and it's the critical piece you may have been missing if your last launch didn't create the results you wanted. In this episode, we dive into:what's a pre-launch and how do you use it?how to get your audience ready to buy your offer (before it's even on sale)how to pre-sell your next program or coursethe number one thing most entrepreneurs skip that is essential to launch successWhat to do if you're launching a brand new offer>>MEET BRENNACONNECT WITH BRENNALET'S CONNECTRESOURCES YOU'LL LOVE
In this episode, we're diving into how to start the new year on your terms. Forget the pressure to have your goals perfectly set by January 1st—this is all about crafting a year that aligns with your unique timeline.You'll hear why flexibility and intuition are key when planning your best year yet, and I'll share four simple reflection questions to guide your process. We'll also talk about creating space for creativity, so you can feel refreshed and inspired as you set personal, self-care, and business goals that truly matter to you.Discover how to:Let go of the January 1st planning pressure.Reflect on 2024 with four powerful questions to uncover what worked and what didn't.Build a cohesive vision for 2025 by aligning personal, self-care, and business goals.Give yourself physical and mental space to plan intentionally.If you want a guided process for your annual planning, grab the 2025 CEO Toolkit here.*Coupon code: ES2025 saves you $60! >>LET'S CONNECTRESOURCES YOU'LL LOVETHANKS FOR LISTENING!
In this episode, I'm pulling back the curtain on my year in business and visibility. Spoiler: 2024 wasn't a banner year financially, but it was full of lessons, exploration, and rediscovery. I'm sharing my honest reflections, from visibility strategies that worked to the tough moments of figuring out what truly lights me up in my business.You'll hear about the visibility experiments I tested, the results I saw (and didn't see), and why staying consistent—even during a year of uncertainty—was my non-negotiable. If you're looking for insights on building visibility in a way that feels aligned and sustainable, this episode is for you.What You'll Learn in This Episode:Why visibility is the first step in the sales cycle and why it matters even in challenging times.The strategies I leaned on in 2024: collaborations, speaking, podcasting, and in-person networking.How one visibility challenge led to a speaking opportunity in Nashville.Honest reflections on what didn't work, including lessons learned from a collaboration that felt misaligned.Key takeaways to help you build a visibility strategy that aligns with your strengths and supports your business goals.This episode was originally recorded for an online event called “The Great Debrief” by Cat Griffin. Check her out here.>>LET'S CONNECTRESOURCES YOU'LL LOVETHANKS FOR LISTENING!
In this special holiday episode, I'm sharing a heartfelt message to help you navigate the overwhelm of December. Consider this your official permission slip to indulge in whatever brings you joy this season—whether that's cheesy Christmas movies, cookies and wine, or simply taking time for yourself. I'll share my own plans for embracing the magic and recharging during the holidays, plus why I'm skipping resolutions and goals this New Year. Let's focus on what really matters: slowing down, enjoying the season, and setting the stage for clarity and inspiration in 2025.Key Takeaway:The holidays are your time to pause, indulge, and embrace what feels good to you.>>LET'S CONNECTRESOURCES YOU'LL LOVETHANKS FOR LISTENING!
The internet would sometimes lead us to believe that it's all sunshine and roses once you start making 6-figures in your business.This is the “unpopular” conversation about facing and walking through the tough times and how those challenges can show up at any phase of business. Your vision is allowed to change and you can change your offers, business model, pricing - all of it!With my guest, Michelle Vroom, we unpack:Her story of losing 3 clients in one day while 8 months pregnant, and what she did about itHow to trust yourself as a business ownerThe cycles and seasons of business, and how sometimes you need to prune in order to growThe importance of creating a consistent lead generation system to make sure you always know where your next client is coming from>>MEET MICHELLECONNECT WITH MICHELLE
Even if you haven't thought about using Meta ads yet, don't skip this episode.If you've been burned by ads and never want to use them again, also don't skip this episode.Kwadwo Sampany-Kessie is an ads expert who gives it to us straight in this very helpful chat where you will discover:Why you should NEVER hit the “boost post” button on Instagram™ How to know if you are ready for adsWhen to hire an expert for helpHow to validate your offer before you start spending cash on adsThe 4 Ps of preselling your offer>>MEET KWADWO
Let's be honest: the holiday season is probably one of the most chaotic times of the year- so you're going to want to get into this episode right now!What if you could accomplish all your business tasks without adding more to your already packed schedule? In this episode, we'll explore the concept of "invisible time"—those small, overlooked pockets of time scattered throughout your day. We'll discuss how even with a chaotic schedule and constant interruptions, you can find and use these hidden moments effectively.My guest, Dr. Celia Varghese, a former psychiatrist turned coach for mom business owners, shares practical and mindset-based approaches to time management for busy mompreneurs juggling business and family life. What You'll Learn in This Episode:How to redefine productivity: why "more time" doesn't equal better results.The concept of "invisible time" and how to leverage small pockets of time for big impact.The mental toll of context switching and how to minimize its effects.A triage approach to prioritizing tasks when life throws curveballs, like sick kids.Why giving yourself grace and setting boundaries is essential for your well-being.Practical examples of balancing family priorities and business growth with less stress.Tips for building a go-to list of tasks to make the most of your available time.How small, consistent efforts add up over time (just like visibility strategies).**Free Resource**Our guest is offering her Get Back on Track with Your Business Goals private podcast for free (normally $47!). This three-part audio training includes:Mindset shifts to overcome overwhelm and self-doubt.Practical strategies to prioritize and focus on what truly matters.Implementation tips to make the most of your time without burning out.Grab it here.>>MEET Dr. CELIA
Don't miss out on Black Friday Deal Week Nov. 25 - Dec. 1! www.ksco.ca/blackfriday Are you chasing numbers or chasing impact with your visibility strategy? In this episode, we're diving into a critical topic for entrepreneurs who want their visibility efforts to actually pay off. Spoiler alert: it's not about being everywhere or getting in front of everyone—it's about connecting with the right people in the right places.We'll unpack:Why we're so obsessed with audience size and the myths keeping us stuck.The emotional and financial toll of quantity-driven visibility.Why quality visibility leads to deeper connections and better results (including a $10K client story!).How to evaluate visibility opportunities to ensure they align with your goals and audience.My secret formula for mixing visibility approaches so it's not all about chasing clients.If you've ever felt overwhelmed or frustrated by visibility strategies that don't deliver, this episode is for you.>>LET'S CONNECTRESOURCES YOU'LL LOVETHANKS FOR LISTENING!
Wow, 100 episodes. Hitting record on this one feels surreal. When I started this podcast, I didn't fully grasp how much it would impact my business, my confidence, and even my community. Reaching this milestone has me feeling proud of the journey and impressed by the sheer consistency it took to get here (and trust me, there were days when life tried to throw every curveball it could). But mostly, I'm grateful—for the amazing guests, for the lessons learned, and for you, my listeners, who have made every episode worth recording.In this milestone episode, I'm sharing the biggest ways podcasting has transformed my visibility strategy and why I believe it's one of the most powerful tools for building your personal brand, growing your audience, and creating connections that drive your business forward.I'm spilling it all in this episode:Why podcasting is one of the best tools for building brand authority and establishing thought leadership.How podcasting helps you grow your network and create opportunities for collaboration and visibility.The confidence-building benefits of creating long-form content and how it translates to bigger stages and business growth.Why hosting a podcast is a key strategy for entrepreneurs looking to grow their audience and create consistent visibility.Actionable tips for podcasting success, including optimizing your reach and repurposing content.How guesting on podcasts can amplify your visibility and help you connect with new audiences.Take Action:If this episode inspires you to explore podcasting—or to maximize it as part of your visibility strategy—be sure to share it with two friends who could use a boost in their business. And hey, slide into my DMs with your best millennial mom moments or TV recommendations—I'm always up for a good laugh or a new series to binge!>>LET'S CONNECTRESOURCES YOU'LL LOVETHANKS FOR LISTENING!
This episode was recorded LIVE and in-person during Small Business Week.This in-depth conversation covers the steps to developing a brand, from messaging to visuals to marketing. You'll hear from three experts with different backgrounds as we share our various perspectives on the topic of “what makes a strong brand?”How do you decide on your brand's niche?How do you determine your ideal client?What needs to be done before you launch your brand?What role does your website play in growing your brand?Why branding is so much more than a logo, and what personal brands can learn from thisWhat visuals are actually the most important for your marketingHow AI is changing the game when it comes to content creation and building your brand>>MEET OUR GUESTS>LET'S CONNECTRESOURCES YOU'LL LOVE
Get exclusive access to a conversation from the Let Yourself Be Seen Summit hosted by Mitzi McMahon.You can connect with her here.We're unpacking:how to get out of your own way so that you can show up and get visiblethe “future you” mindset that helps you do things even when you don't want towhat actually counts as visibilityVisibility strategies you can try in under 10 minutes a dayhow to use your momentum to keep getting more visibleMake sure you check out Brand Visibility Accelerator if you want to set yourself up for consistent visibility in under 10 minutes a day for 2025!>>LET'S CONNECTRESOURCES YOU'LL LOVETHANKS FOR LISTENING!
If visibility seems intimidating and you don't know if you're “ready” to jump in, this episode is for you!We unpack how visibility is like layers in a cake, you start with the foundations and slowly build on as you get more clarity and more confidence. Listen in to discover:Where to start when it comes to visibilityWhat should you do first for visibility?What's the easiest way to collaborate with others for visibility?How long does it take to see results from visibility efforts?Do I need a large following to be visible?How do I fit visibility efforts into my already busy schedule?What can I do right now to improve my visibility without spending money on ads or PR?>>LET'S CONNECTRESOURCES YOU'LL LOVETHANKS FOR LISTENING!
Looking to boost your revenue during Black Friday 2024? Meet Gemma Bonham-Carter, online course and digital product pro, who has mastered the strategy to create your most successful Black Friday Campaign EVER! She calls it “5 Days of Deals” and not only will it help you make more sales this Black Friday, it can help you shape your entire business strategy for 2025!In this episode, we walked through:How to setup your business model so you can make sales on autopilotThe #1 priority if you want to make more salesWhat size of an email list do you need to make money?How to setup your Black Friday Campaign as fast as possible How your Black Friday strategy can support your business for 2025And find out: Is Gemma Bonham-Carter related to Helena Bonham-Carter???And if you want more ideas on what you can sell this Black Friday, listen to Gemma's podcast, The Course Creator Show, here: Episode 191 | No Ideas for Black Friday? I've Got 12 for You.>>MEET GEMMACONNECT WITH GEMMA>LET'S CONNECTRESOURCES YOU'LL LOVETHANKS FOR LISTENING!
Do you have to be constantly posting on social media to be successful in your business?I have strong feelings about this! While social media is free to use and can get you connected with people all around the world, it's dangerous to invest too much of your time creating content and trying to grow your followers.Listen in on this episode to hear:How to determine what visibility strategies are most effective for you and your unique businessThe key to creating consistent visibility opportunities for youWhy visibility needs to become a habit (and how you can do it in under 10 minutes a day)----This episode is extracted from the Empowered You Summit, hosted by Empowered You Coaching - Sherrie Cameron and Nicole Mattice. Connect with these amazing hosts here.>>LET'S CONNECTRESOURCES YOU'LL LOVETHANKS FOR LISTENING!
In this fully transparent case study from 90 days in my own business, we walk through 4 key strategies that take the intimidation factor out of getting visible. You'll discover:The Visibility Elevation Matrix and how to choose the right strategies that will work for your unique businessHow to build a visibility habit in under 10 minutes a dayThe potential results from committing to visibility for the next 90 daysPlus - you're invited to apply for the Brand Visibility Accelerator if you want a custom visibility plan and support implementing it over the next 90 days! >>LET'S CONNECTRESOURCES YOU'LL LOVETHANKS FOR LISTENING!
Want a custom visibility strategy made for you by an award-winning marketer with over 15 years experience? I want to build it for you!If you're a service-based business, like a coach, course creator, consultant with an online or offline business, and you want to grow your audience with more ideal clients so you can increase your sales, this episode is for you.You're invited to apply as one of the first Founding Members of the Brand Visibility Accelerator.Listen to this episode to hear all of the details about this 90-day sprint that blends 1-1 strategy and group implementation support so that you can build a habit around visibility that consistently grows your audience and builds your business.Access to special pricing and exclusive bonuses before October 10, 2024: https://ksco.ca/bva/ Skip to 18:47 minutes in for the nitty gritty details on the program>>LET'S CONNECTRESOURCES YOU'LL LOVETHANKS FOR LISTENING!
VOTE FOR US in the Women in Podcasting Awards before Oct.1________________Belinda Rosenblum is on a mission to help more women entrepreneurs become millionaires! As entrepreneurs, our potential for making money is unlimited. It's just a matter of putting together these three core pillars:Money StoryMoney SystemsMoney StrategyIn this episode, Belinda shares:Ways to find $10K in your business (in less than 10 minutes)How to reach your fullest earning potential How to create “take my money” offers for your business that get clients to say yes before they even know the priceSigns you may be playing small in your businessThe top shifts you can make to start selling more nowJoin Belinda's new masterclass: How I Went from Paying Myself $2K to $96K in ONE Year — Without Hiring a Huge Team, Running Ads, or Working More Hours>>MEET BELINDA>LET'S CONNECTRESOURCES YOU'LL LOVE
VOTE FOR US in the Women in Podcasting Awards!________________If you have big goals for your business in the next quarter and in 2025, your results come from the action you start taking today. Whether you're thinking about launching a new offer or simply want to build more trust and connection with your audience, this episode is packed with practical insights on how to plant the seeds of success now.In this episode, we cover:Why September is known as "launch season" in the online business worldHow visibility builds trust and primes your audience for future salesThe 90-day rule: why what you do now determines success in 3 monthsHow to overcome the desire for instant gratification and commit to long-term resultsThe ripple effect of consistent visibility efforts—and how they multiply over timeHow to focus on creating momentum that keeps building, even after your launchA simple takeaway: one small thing you can do today to start boosting visibilityAction Step: If you're serious about ramping up your visibility before your next big launch, reach out to chat about if this new program is right for you. Whether you're looking for podcast guesting opportunities, media features, or creative collaborations, I'll help you craft a visibility strategy that aligns with your strengths and business goals.Send me a DM!>>LET'S CONNECTRESOURCES YOU'LL LOVETHANKS FOR LISTENING!
VOTE FOR US in the Women in Podcasting Awards (one vote per person): https://womeninpodcasting.net/entrepreneur-school/ ________________Post Malone recently dropped a country album that is absolutely blowing up on the charts! Here's my thoughts on his marketing strategy and how you can borrow it to boost your visibility too.In this episode, we discuss:The power of collaborations and how they skyrocket your credibilityHow to identify your top collaboration opportunitiesThe secret to building your own custom visibility strategyAND I dropped a special surprise announcement that you're not going to want to miss!>>LET'S CONNECTRESOURCES YOU'LL LOVETHANKS FOR LISTENING!
VOTE FOR US in the Women in Podcasting Awards (one vote per person): https://womeninpodcasting.net/entrepreneur-school/ ________________Amidst a summer of vacations and kids being home from school, I managed to land 5 speaking gigs in one day!No pitching, no applications, no paid group opportunities - these were all organic invitations that came directly to me. Four podcasts and one summit, to be specific.In this episode, I'm breaking down exactly how these each came in and what to focus on to build long-term visibility for your business as well!>>LET'S CONNECTRESOURCES YOU'LL LOVETHANKS FOR LISTENING!
VOTE FOR US in the Women in Podcasting Awards (one vote per person): https://womeninpodcasting.net/entrepreneur-school/ ---------Let's talk about fashion and how your style contributes to your energy, confidence and brand! Meet Katie, brand style strategist who I could have talked to forever about:How to express your brand with your clothingWhy what you wear impacts how you feelPsychology of fashion for business ownersThe fashion rules you need to start breaking!>>MEET KATIECONNECT WITH KATIELET'S CONNECTRESOURCES YOU'LL LOVETHANKS FOR LISTENING!
VOTE FOR US in the Women in Podcasting Awards (one vote per person): https://womeninpodcasting.net/entrepreneur-school/ ---------Whether you know it or not, you write copy for your business every day. From emails, social media posts, to website copy or sales pages. This episode is all about honing in on this skill to make your copy more effective and cause you less stress.Listen to copywriter Megan Kachigan to discover:How to avoid the blank page overwhelmHow to infuse your own voice into your copyThe two different types of copywriting and how they help you reach your goalsTips for how to get to know your audience better so that you can write emails fasterWhen you might want to move from DIYing your copy to engaging a copywriter >>MEET MEGANCONNECT WITH MEGANLET'S CONNECTRESOURCES YOU'LL LOVE
Please vote for our show in the business category in the Women in Podcasting Awards before October 1. https://womeninpodcasting.net/entrepreneur-school/Listen to this CEO story with Erik Huberman, CEO & Founder of Hawke Media, a company recently valued at $150M to hear lessons learned from more than a decade of entrepreneurship, and how to get back to the foundations when building your business.You'll unlock:why you are your #1 best salesperson and you need to prioritize promoting yourselfThe super simple marketing strategy most entrepreneurs overlookThe best way to keep your business top of mindThe surprising truth about success>>MEET ERIK
Amy's journey from fitness trainer to lead generation specialist has involved multiple pivots. Tune in to hear how this entrepreneur mom has listened to her audience and followed the signs to shift into various iterations of her business.Hear:The “stop in my tracks” moment that caused her to rethink it allHow to shift from hustle mentality to building a business in alignment with your valuesThe “Lead Generation Pyramid” framework for turning your audience into clientsBest practices for email marketing>>MEET AMY
You can still join us for the Summer Visibility Challenge! Kickstart your momentum for fall now! Go to https://ksco.ca/challengeIn this real and honest conversation, we're stripping away the negative mindset and fears many business owners face when it comes to knowing your numbers.You'll discover:How to make your business numbers less intimidating4 key numbers to look at (even if you hate spreadsheets)The best way to assess how to plan for profitA critical question to ask to assess the ROI of your business investments>>MEET CARLACONNECT WITH CARLARESOURCES YOU'LL LOVELET'S CONNECT
You can still join us for the Summer Visibility Challenge! Kickstart your momentum for fall now! Go to https://ksco.ca/challengeHave you struggled to write your book for years? Friends and family telling you that you need to write a book? Our guest Michael D. Butler is a Global Book publisher and has published nearly 1,000 books for authors in 64 nations can help you write your book in 1 Hour. In this episode, you'll learn:how to write your first or next book in an hourthe key steps to get yourself to actually write the bookwhat horse manure has to do with publishing a book!top reasons you haven't written your book yet and how to get past themwhat kind of book should you write?The role of AI in writing your book>>MEET MICHAEL
You can still join us for the Summer Visibility Challenge! Kickstart your momentum for fall now! Go to https://ksco.ca/challengeIn this episode with my friend Holly Haynes, host of the Crush the Rush podcast, we reminisce about the time we crammed into a convertible in Nashville, and then we talk about how to avoid the distractions and noise of what everyone else is doing so that you can create a business model that you love and really works for you!Holly reveals:how to “sell them what they want and give them what they need”the secret to creating offers that people are asking for so that you can sell more of themher story of how she started her business backwards and then built it to over 7 figures in two years >>MEET HOLLY
It's summer, so let's keep marketing simple by implementing “micro marketing plans”!What's a “micro marketing plan” and how can you start using it right now?The four questions to ask yourself when choosing what type of marketing is right for youHow to be intentional instead of throwing spaghetti at the wall when it comes to marketingHow you can build momentum and set yourself up for success in SeptemberJoin us for The Summer Visibility Challenge to implement your own micro marketing plans each week, while discovering what works best for your business. The you in September will be glad you did!www.ksco.ca/challenge >>LET'S CONNECTTHANKS FOR LISTENING!
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