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Some brands take off because of luck. Others take off because the model is so dialed in that the market can't ignore it. X4 is one of those models built, tested, and refined inside a competitive landscape where most gyms struggle to stand out.Welcome to Gym Marketing Made Simple, the show focused on helping boutique gyms grow with clear strategies that keep revenue moving in the right direction. Every episode breaks down what's working so owners can make confident decisions without getting lost in complicated tactics.Episode HighlightsThis episode takes a close look at how Chris Wade created X4, a training model that blends strength, conditioning, and high-intensity intervals into four stations that challenge members in new ways. Chris shares how the brand moved from a local experiment to a franchised concept with locations outperforming traditional gyms. The conversation covers performance, operations, branding, and the strategy behind taking X4 into new markets.Episode OutlineChris shares his background in football, CrossFit, and the early days of his first gym.The moment he realized there was space for a hybrid concept that wasn't CrossFit and wasn't Orange Theory.How X4's four-station structure was developed and why it creates a more dynamic experience.The buildout process and what changed when he added 3,000 sq ft to test the model.What led CrossFit affiliates to adopt X4 and see higher revenue.Why the team shifted from an affiliate model to franchising.How the Homewood and Mountain Brook locations became top performers.The challenge of running CrossFit and X4 under the same roof—and the systems needed to keep experiences distinct.Why X4 leans heavily on programming science to keep workouts fresh.How features like front desk staff, cold towels, and premium amenities strengthen retention.Plans for Huntsville, Auburn, Chattanooga, Rome (GA), and other markets.How X4 evaluates a market before entering.The role of partners like Lasso and Push Press in brand direction.Rebranding X4 to reach broader demographics, including people preparing for hiking, skiing, and adventure travel.Action TakenDevelop a pre-opening playbook for new franchise locations.Coach franchise owners on customer experience and day-to-day operations.Open the X4 Hoover location.Launch X4 Mid City (Huntsville) in March 2026.Launch X4 Auburn in Fall 2026.Open X4 Chattanooga.Open X4 Rome, GAEpisode Chapters00:00 Intro05:16 Chris Wade's Background and X4's Origin07:23 Expansion and Franchising of X409:40 Challenges and Successes of X412:14 Future Vision and Market StrategyConclusionChris's story highlights what happens when a concept is built with intention and refined through real-world experience. X4 isn't just expanding—it's proving that thoughtful programming, strong operations, and a premium experience can reshape expectations inside the boutique training space. This conversation sets the stage for the second half, where even more of the model's strategy comes to light.CTATo get support with marketing and sales systems for your gym, book a free call and see how Lasso helps fitness brands grow revenue with simpler, more effective strategies.Supporting InformationBook a free strategy call:
Visita https://www.escalable.com para formar parte de nuestra membresía para dueños de negocios y emprendedores. Todo lo que necesitas para crecer: Aprende, recibe asesoramiento y contrata a los mejores. Por menor inversión mensual que contratar un practicante/pasante/becario.Carlos Niezen es CEO de KasNet & Fundador de Traxxia.ai. Además es escritor del libro Mentalidad estratégica 2.0Conoce más de KasNet visitando: https://www.kasnet.com/Consigue el libro de Carlos: Mentalidad estratégica 2.0https://www.amazon.com/Mentalidad-estrat%C3%A9gica-Spanish-Carlos-Niezen-ebook/dp/B0DZXSN75Khttps://www.planetadelibros.com.pe/libro-mentalidad-estrategica-20/420411════════════════Si eres dueñ@ de negocio, visita https://www.escalable.com para formar parte de nuestra membresía. Todo lo que necesitas para crecer: Aprende, recibe asesoramiento y contrata a los mejores. Por menor inversión mensual que contratar un practicante/pasante/becario.Marketing Digital Integral para tu negocio con Era Digital: http://eradigitalstudios.com/Era Digital Studios es una agencia integral de servicios de comunicación y marketing online que ayuda a empresas a contar historias que generan confianza e impulsan demanda.Hemos tenido la oportunidad de trabajar con empresas increíbles como HP, Audi, Cabify, Samsung, Rappi, Interbank, Roche Pharma, Claro, Unicon, Kawasaki, Taco Bell, The North Face, Cencosud, Inteligo, Baker McKenzie, Orange Theory, BCP, Berlitz, Sentinel, Hotel B, Selina, Mambo, MCK Hospitality, entre muchas otras.════════════════Este capítulo es auspiciado por:Rappi: Rappi Turbo Restaurantes elimina entre el 60 y 75% del tiempo de espera en entregas a domicilio. Comida de calidad en 10 minutos. Usa el código ERADIGITAL1 si es tu primer registro de Rappi PRO y recibe 3 meses de Rappi PRO Gratis que te da entregas gratis ilimitadas, descuentos exclusivos y muchos beneficios más.ON Empresas:¿Te has puesto a pensar cuánto dinero pierdes cada vez que el internet se cae o se pone más lento? ¿Cuál es el riesgo monetario o de reputación de tu empresa si recibes un ciberataque? ON Empresas — Garantiza que estos problemas no sucedan. Hoy permiten que más de 12,000 empresas permanezcan siempre conectadas y seguras.Visita: https://on.pe/empresasComunal Coworking:Este capítulo fue grabado en https://www.comunal.co, una empresa que ofrece espacios de trabajo en Perú y México. Ideal para independientes, equipos chicos y grandes.Espacios Comunes, Oficinas Privadas, Escritorios Dedicados y Salas a demanda: Reserva, paga y disfruta de todas las salas de reuniones de Comunal en el momento que las necesites. Visita: https://comunal.co/es-PE/════════════════Canales de Era DigitalSpotify: https://spoti.fi/3F9GkUiApple Podcasts: https://apple.co/3PQ3qV6Intragram: https://bit.ly/3rKXjt9Tiktok: https://bit.ly/46mvjelLinkedIn: https://bit.ly/3RS5LS8════════════════0:00 Libro Mentalidad Estratégica 2.03:54 ¿Qué significa estrategia?5:36 Método S.T.R.A.T.E.G.I.C.9:10 S: Estrategia12:45 T: Tácticas14:04 R: Recursos18:59 A: Analítica21:36 T: Tecnología25:11 E: Ejecución30:15 G: Gobernanza31:46 I: Innovación35:23 C: Cultura41:07 Pensamiento contracorriente43:02 S.T.A.T.E.G.I.C. en emprendimientos46:15 Aprendizajes de consultoría50:51 Casos de consultoría56:30 Riesgos de IA57:02 Cómo funciona un LLM59:31 Actualidad de IA1:10:33 Aprendizajes de emprendimiento1:15:34 Balance Vida/Trabajo1:18:35 Recomendaciones de libros1:21:27 Ronda de preguntas rápidas1:27:45 Cierre
Welcome back to another episode! This week, we're diving deep into all the latest Peloton news and updates. From exciting new partnerships and features to instructor milestones and Black Friday deals, we cover everything you need to know to stay on top of your fitness game.Peloton has added a new guest instructor to its star-studded lineup.We discuss the latest updates and what might have happened to Lanebreak.Peloton announces a groundbreaking partnership with Formula 1, taking your fitness experience to the fast lane.The iconic Peloton brand was recently featured on the Las Vegas Sphere.Peloton now offers a convenient haul-away service for your old equipment.A look at the new features and improvements rolling out with the latest Peloton app updates.The Peloton Status page has added subcategories for more detailed information.We break down the can't-miss Peloton Black Friday sales.Peloton expands its European presence with a new partnership with Fitshop Berlin.A smaller discount for Australian Club Peloton members (20% at Lululemon) is causing some discussion.Instructors Emma Lovewell, Cody Rigsby, Alex Toussaint, & Becs Gentry were spotted at a recent F1 event.Matty Maggiacomo was featured in a recent New York Times article.Leanne Hainsby-Alldis is officially out on maternity leave.Sam Yo's new book is now available for preorder.Callie Gullickson is having a book release party at PSNY on December 7.We talk about Camila Ramon's recent bike malfunction during a class.Callie Gullickson announces she will be out until June.The latest Peloton Artist Series features country superstar Kelsea Ballerini.Peloton drops a special "Wicked: For Good" class featuring Cynthia Erivo.Actor Oliver Hudson was seen riding with Jess King.Spice Girl Mel C was spotted working out at Peloton Studios New York.Lane Kiffin gave a shout-out to Ross Rayburn on Instagram.In competitor news, Orange Theory is partnering with HYROX.Fitness tech company Whoop is reportedly contemplating an IPO.The full Peloton Turkey Burn lineup has been announced.Benny Adami has a Save-The-Date for his upcoming holiday ride.Assal Arian has shared a new 3-Day split program.New Rising Dance Classes have been added to the schedule.A new collection has dropped from Peloton Apparel.Kirra Michel launches her "Elevate Your Practice" yoga series.Christine D'Ercole has a SIIT (Sustained Intensity Interval Training) class coming in December.An "XOXO Cody" ride is scheduled for December 2.Happy Birthday to Jenn Sherman, who celebrates on December 1stSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In the latest episode of The Voice of Retail, host Michael LeBlanc sits down with Liza Amlani, Chief Merchant and Principal of Retail Strategy Group, who returns to the podcast to share timely insights from her new book, "The Material Life: Process Innovation for Retailers and Brands" Recognized globally as a retail thought leader, Amlani brings her two decades of merchandising expertise to a provocative argument: the retail industry has been obsessed with what products it sells, while neglecting how those products are made—a blind spot costing brands both time and money.Amlani illustrates how process innovation begins long before a product hits the shelf. Traditional apparel development starts with a design concept, hunting for materials to match. Her materials-first model flips that dynamic, accelerating time to market, reducing over-development, and eliminating redundant fabric, trim, and colour decisions. She cites examples where retailers were creating thousands of unnecessary material variations—like zippers—without realizing the margin erosion and operational chaos this creates.Throughout the conversation, Amlani explains how silos between merchants, sourcing, materials, design, and marketing teams create a “butterfly effect” where one late-stage decision can unravel deadlines, sample production, and vendor negotiations. Breaking those silos strengthens governance, reduces waste, and aligns teams around measurable outcomes including her Material Adoption Rate (MAR) framework—an accountability tool that tracks how many material developments actually make it into assortments.The episode also explores the rising influence of AI in fabric research and digital product creation, the impact of sourcing regulations emerging in North America and Europe, and how leading brands like lululemon are quietly reshaping their operating models through materials-led go-to-market roles. Amlani argues that brands embracing transparency, vendor partnership, and digital material workflows will unlock significant margin upside at a time when inflation, tariffs, supply chain friction, and fast-fashion disruptors are redefining consumer expectations.Finally, the discussion turns to the road ahead. As retailers prepare for 2026, Amlani urges leaders to rethink the fabric of product creation itself, invest in consumer-centric assortments, and treat materials not as an afterthought but as a strategic asset. For retailers, merchants, product developers, and sourcing teams eager to future-proof their business, this episode is a masterclass in modern merchandising excellence. The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
In this engaging and wide-ranging episode of The Voice of Retail, Michael reconnects with Selwyn Crittendon, CEO and Chief Sustainability Officer for IKEA Canada, nearly two years after his arrival in the Canadian market. Selwyn reflects on his remarkable journey through IKEA over the past 23 years—from his early days in the Washington, D.C. store to leading Canadian operations—and offers an inside look at how the iconic retailer is transforming itself for the future.Selwyn begins by recounting his promise upon joining IKEA Canada: visit every unit in the country and meet the 7,000-plus coworkers who bring the brand to life. That coast-to-coast journey delivered deep insight into the business, its people and customers, the affordability crisis shaping Canadian retail, and the macro forces—tariffs, trade tensions, supply chain disruptions—reshaping global commerce. IKEA's response? A relentless focus on affordability and sustainability as its “new superpower.” Over the past two years, the company has invested over $130 million in price reductions, ensuring home furnishings remain accessible to the many, not the few.The conversation then turns to IKEA Canada's evolving footprint: 16 large-format stores, a nationwide omni-channel network, customer distribution centres, planning studios, pickup points and over 1,000 FedEx parcel locations. Selwyn lays out the strategy behind IKEA's multiformat expansion—why big blue boxes remain essential, and how plan-and-order points allow IKEA to flex into more communities. The brand's omni-channel transformation—accelerated through the pandemic—continues with major fulfilment investments in Toronto and Vancouver aimed at seamless, channel-agnostic shopping.Selwyn also breaks down the brand's thematic focus areas. Last year's theme, sleep, delivered new product development, education, and marketing storytelling. This year, IKEA shifts to cooking and eating, aligning with customer behaviour for an affordable, sustainable home and meaningful family connection. The company's food division is booming too—$143 million in sales, 70 million meatballs served—and evolving from “quirky add-on” to strategic growth engine.The duo explores customer behaviour, the integration of data and AI in retail operations, and the rising importance of trust amid an era of synthetic media. Selwyn reinforces IKEA's position: responsible data use, personalisation done properly, and maintaining IKEA Family loyalty as a driver of lifetime relationships.Finally, Selwyn shares his reflections as a new Canadian—embracing the country's diversity, culture, and warmth—and looks ahead to IKEA Canada's upcoming 50th anniversary celebrations. Authentic, inspiring, and forward-looking, this episode is a must-listen for anyone passionate about modern retail, leadership, culture, and the future of accessible, sustainable living. The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
The Coming Wave: Why Cash PT Is Headed Toward National Consolidation In this episode, Doc Danny Matta breaks down a bold prediction for the next decade of cash-based physical therapy: the rise of the first nationwide cash PT brand. He explains why the market is primed for massive consolidation, how well-funded companies will change the competitive landscape, and what independent PTs must do now to protect their clinics and stay ahead. Quick Ask If this episode helps you think strategically about your business, share it with another clinician who needs to hear it—and tag @dannymattaPT so he can reshare it. Let's help more PTs build resilient, future-proof practices. Episode Summary Documentation burnout: Notes are the #1 satisfaction killer for PTs—but AI scribes like Clair are changing that. The big prediction: A dominant, well-funded cash PT brand will emerge within 5–10 years. Why it's coming: Cash PT is a fragmented industry—making it ripe for consolidation. Parallel to CrossFit: Independent affiliates → OrangeTheory-style scaling. The MYO example: A clinically strong, business-savvy brand already expanding across North America. Funding accelerates growth: Capitalized clinics can outspend and outscale local competitors. The risk to small clinics: Owners who don't level up in business skills will be the first to get squeezed out. Lessons & Takeaways Strong brand identity matters: Your niche and reputation must be crystal clear. Community ties protect you: Local loyalty beats national branding when done right. Systems = survival: Without consistent processes, you can't compete with scaled clinics. Capital changes the game: Funded competitors can move faster and spend more to dominate markets. Seven-figure clinics are the safe zone: Multiple clinicians = stability, hiring power, and insulation. Mindset & Motivation Control what you can control: You can't stop national brands, but you can out-serve them locally. Play offense, not defense: Staying tiny isn't safe—it's risky. Growth is protection: More clinicians = stronger brand, stronger community presence, and stronger cash flow. Embrace the opportunity: Rising interest in cash PT means a larger market for everyone. Pro Tips for Clinic Owners Automate documentation: Use Clair to reclaim time, reduce burnout, and stay patient-focused. Dial in your niche: Own a specific population so deeply that national chains can't replicate you. Invest in brand building: Your logo, message, and community presence matter more than ever. Master sales & marketing: Cash PT requires top-tier communication and value clarity. Train your team relentlessly: Quality control keeps your outcomes consistent across clinicians. Notable Quotes "Any fragmented industry eventually consolidates. Cash PT is no different." "If you stay tiny because you think it's safe, you're actually more vulnerable than ever." "A national cash PT brand will sell for nine figures—or more. The momentum is already here." "Your community, your niche, your service—those are your moats." Action Items Audit your brand: is it recognizable, niche-specific, and memorable? Evaluate your systems: documentation, scheduling, marketing, and sales. Assess your growth plan: is staying small really safe for the next decade? Study fast-scaling companies like MYO to understand future competition. Start using an AI scribe like Clair to free up hours of mental bandwidth. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Learn exactly how to replace your income and go full time in your practice. Join here. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge MeetClair AI — Free 7-day trial for PTs About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash practices and is dedicated to helping PTs build financially stable, future-proof businesses.
Welcome to Oconee's Own, a podcast production of The Oconee Enterprise. In this episode, we speak with the Founder of the Ashton Hope Keegan Foundation, Kim Keegan, about how the Foundation began, what the Foundation does and their upcoming campaigns. From now until December 17, people can select tags from the Foundation's Angel Trees at Orange Theory and Club Pilates at Beechwood, as well as The Mark. The Foundation will have a birthday celebration for Ashton at Small Cakes on January 24th. You can find the Ashton Hope Keegan Foundation at https://ashtonhopekeeganfoundation.org/. You can email Kim at ashtonhopekeeganfoundation@gmail.com or call her at 660-233-2512. We hope you will join us each Tuesday to learn more about Oconee's own community members. For questions about sponsoring an episode, podcast commercials or general podcast questions, please email Podcast@OconeeEnterprise.com.
Suscríbete a nuestro Youtube, Spotify y Apple Podcasts ☝️ para no perderte un capítulo y visita https://www.escalable.com para formar parte de nuestra membresía para dueños de negocios y emprendedores. Todo lo que necesitas para crecer: Aprende, recibe asesoramiento y contrata a los mejores. Por menor inversión mensual que contratar un practicante/pasante/becario.Rodrigo Mejía es CEO de QROMA, empresa líder en la industria de pintura con presencia en Peru, Chile y Ecuador.Conoce más de Qroma visitando: https://www.qroma.com.pe/════════════════Si eres dueñ@ de negocio, visita https://www.escalable.com para formar parte de nuestra membresía. Todo lo que necesitas para crecer: Aprende, recibe asesoramiento y contrata a los mejores. Por menor inversión mensual que contratar un practicante/pasante/becario.Marketing Digital Integral para tu negocio con Era Digital: http://eradigitalstudios.com/Era Digital Studios es una agencia integral de servicios de comunicación y marketing online que ayuda a empresas a contar historias que generan confianza e impulsan demanda.Hemos tenido la oportunidad de trabajar con empresas increíbles como HP, Audi, Cabify, Samsung, Rappi, Interbank, Roche Pharma, Claro, Unicon, Kawasaki, Taco Bell, The North Face, Cencosud, Inteligo, Baker McKenzie, Orange Theory, BCP, Berlitz, Sentinel, Hotel B, Selina, Mambo, MCK Hospitality, entre muchas otras.════════════════Este capítulo es auspiciado por:Rappi: Rappi Turbo Restaurantes elimina entre el 60 y 75% del tiempo de espera en entregas a domicilio. Comida de calidad en 10 minutos. Usa el código ERADIGITAL1 si es tu primer registro de Rappi PRO y recibe 3 meses de Rappi PRO Gratis que te da entregas gratis ilimitadas, descuentos exclusivos y muchos beneficios más.ON Empresas:¿Te has puesto a pensar cuánto dinero pierdes cada vez que el internet se cae o se pone más lento? ¿Cuál es el riesgo monetario o de reputación de tu empresa si recibes un ciberataque? ON Empresas — Garantiza que estos problemas no sucedan. Hoy permiten que más de 12,000 empresas permanezcan siempre conectadas y seguras.Visita: https://on.pe/empresasComunal Coworking:Este capítulo fue grabado en https://www.comunal.co, una empresa que ofrece espacios de trabajo en Perú y México. Ideal para independientes, equipos chicos y grandes.Espacios Comunes, Oficinas Privadas, Escritorios Dedicados y Salas a demanda: Reserva, paga y disfruta de todas las salas de reuniones de Comunal en el momento que las necesites. Visita: https://comunal.co/es-PE/════════════════Canales de Era DigitalSpotify: https://spoti.fi/3F9GkUiApple Podcasts: https://apple.co/3PQ3qV6Intragram: https://bit.ly/3rKXjt9Tiktok: https://bit.ly/46mvjelLinkedIn: https://bit.ly/3RS5LS8════════════════0:00 Intro0:05 Estudiar psicología2:23 Claves de planes comerciales6:40 ¿Red Bull es 100% marketing?8:04 Experiencia en Backus9:51 Aprendizajes de Procter & Gamble13:22 Líderes que te marcaron en P&G17:11 Experiencia en Red Bull21:51 ¿Qué mueve la aguja en Red Bull?29:06 Trabajar con mentalidad europea32:46 Cómo gestionar distintas marcas36:29 Expansión de marcas43:04 Métricas que sí o sí deben medirse48:54 Introducir una nueva marca al mercado52:01 Primeros días en Qroma56:32 Negocio de pinturas1:00:45 Cómo diferenciar marcas en mismo mercado1:08:10 Transformación digital en tu mercado1:14:05 La visión al transicionar de producto a servicio1:22:24 Implementación de IA en Qroma1:31:101 Rol de empresa privada1:35:25 Por qué deben confiar en el sector empresarial1:38:24 Ronda de preguntas rápidas
In this highly anticipated annual episode of The Voice of Retail, host Michael LeBlanc welcomes back Eric Morris, Managing Director of Retail at Google Canada, to unpack Google's 2025 Holiday Retail Insights Report—a tradition that has become a favourite among Canadian retailers. Eric brings more than two decades of experience helping brands leverage Google Search, YouTube, and AI-driven technologies to drive omnichannel performance, and this year's conversation reveals the most transformative shift yet: Canada's first AI-powered holiday shopping season.Eric begins by exploring the deep behavioural changes driving consumer decision-making. According to the report, 73% of holiday purchases were researched in advance, and nearly half occurred more than a week after initial contemplation—a sign that today's shoppers are more choiceful, deliberate, and digitally engaged than ever. He explains that Canadians have long punched above their weight in digital savviness, consistently searching, streaming, and banking online more than global counterparts. But this year stands apart as AI tools—both visible and invisible—reshape the search experience.With AI Overviews, conversational AI mode, and rapidly improving multimodal search, Canadians are now issuing longer, richer, more specific queries. Whether a shopper types, speaks, or snaps a photo to find an item, retailers must be prepared to surface high-quality, AI-ready content. Eric stresses that this shift mirrors prior digital “moments” such as mobile and the pandemic-driven eCommerce surge—but AI is scaling even faster. Nearly half of Canadians plan to use AI tools during holiday shopping, and the true number is likely higher because many encounter AI without realizing it.The conversation also examines the rising influence of Gen Z, the most search-intensive generation. Gen Z shoppers use 10 or more sources when researching purchases and increasingly rely on tools like Circle to Search and YouTube reviews, unboxings, and creator-led content. Their behaviour underscores the need for retailers to deliver richer product information—from enhanced descriptions to 3D imagery to short-form video.Looking toward 2026, Eric outlines the timeless fundamentals retailers must prioritize—being discoverable early, winning peak holiday moments, and understanding omnichannel impact rather than measuring digital purely through eCommerce. But he also emphasizes new imperatives: generating AI-optimized product content at scale, enriching feeds and attributes, and preparing for agentic shopping journeys where AI assists (or even automates) research and selection.Check out Google's Holiday Research 2025 Here. The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
In today's episode we draft things that we pretend to have an understanding of but don't, we talk about how Pops would be a great worker at Trader Joes, Danny tells the story of when he was fired from Orangetheory, we give our review on the movie Bugonia, answer lots of questions from the breadsticks, and more!! Be sure to tune in every Monday and Thursday for new episodes!
How can movement become a celebration of what your body can do — not punishment for what it's not? In this conversation, Jessica and Kelly discuss their fitness journeys, focusing on their experiences with Orange Theory workouts, the importance of VO2 max for longevity, and the balance between physical and mental wellness. They share personal anecdotes about their challenges and successes in fitness, emphasizing the significance of recovery, body positivity, and the joy of feeling strong and capable. The discussion encourages listeners to find a form of movement that resonates with them and promotes overall well-being. Inside This Conversation: Jessica expresses gratitude for her body and its capabilities. Kelly shares her experience with Orange Theory's Hell Week. The conversation highlights the fun and intensity of group workouts. They discuss the importance of cardiovascular health and VO2 max. Recovery is emphasized as a crucial aspect of fitness. Mental wellness is intertwined with physical health in their discussions. Weight loss is approached with a focus on health rather than appearance. Both women feel stronger and more capable through their fitness journeys. They acknowledge the societal pressures around body image and fitness. The conversation concludes with encouragement for listeners to find joy in movement. Chapters 00:00 Introduction to Fitness Journeys 03:16 Experiencing Hell Week at Orange Theory 06:19 The Importance of Variety in Workouts 09:12 Understanding VO2 Max and Longevity 11:54 Tracking Progress and Health Metrics 14:30 The Role of Mental Wellness in Fitness 17:25 The Connection Between Weight Loss and Health 20:32 Building Strength and Overcoming Pain 23:18 Conclusion: Embracing Movement and Self-Care 27:44 NEWCHAPTER fitness, health, Orange Theory, VO2 max, longevity, weight loss, mental wellness, exercise, recovery, body positivity
In this episode of The Voice of Retail, host Michael LeBlanc sits down with Elisa Swern, National Consumer Markets Leader at PwC Canada, to unpack the insights behind PwC's newly released 2025 Canadian Holiday Outlook—a comprehensive view into how consumers plan to shop, save, and celebrate amid an uncertain economy.Elisa shares her journey from family retail roots to leading PwC's national consumer practice, explaining why she thrives on the constant change and curiosity that define the consulting world. She outlines how PwC's “human-led, tech-enabled” approach helps retailers navigate transformation across strategy, digital, and risk—leveraging a global network of experts while staying grounded in local insight.Together, Michael and Elisa dive deep into the holiday forecast. PwC's research reveals a 10 percent year-over-year decline in planned consumer spending, driven by persistent affordability pressures and shifting generational priorities. Gen Z and millennials expect to cut back the most, with Gen Z spending intentions down 34 percent, reflecting record youth unemployment and new life-stage costs such as rent and transportation. Still, Canadians remain committed to family gifting and holiday traditions—just with more focus and less self-indulgence.The conversation moves to the Made-in-Canada movement, where PwC finds continued momentum in consumer intent to buy local and pay more for domestic goods—particularly among Gen X and boomer shoppers. Elisa notes that while intent often outpaces action, this “national tailwind” offers retailers a meaningful way to connect with values-driven consumers.Turning to the omnichannel experience, Elisa and Michael agree that “stores never went away.” In-person shopping remains central to holiday discovery, with 56 percent of Canadians citing the ability to see and touch products as a top reason to visit stores. They discuss how leading brands are merging the tactile with the digital—using tools like smart fitting technology and AI-driven recommendations—to blend convenience with connection.Finally, they explore the emerging role of AI in consumer shopping, from intelligent assistants helping gift-givers to retailer-side personalization platforms integrating seamlessly with these tools. Elisa highlights the opportunity—and risk—of intermediaries reshaping retail discovery, while also noting the growing demand for transparency, data security, and supply-chain resilience across Canada's retail landscape.Get your copy of the report here: The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
What Does It Take to Scale from Two Gyms to 100+ Stores Across America?n this episode of Retail Retold, Chris Ressa welcomes franchise powerhouse Kal Gullipali — the man who turned two Orange Theory studios into a 100-unit empire spanning Marco's Pizza, Dave's Hot Chicken, European Wax Center, and more. From Wall Street to wellness centers to hot chicken, Kal's story is a masterclass in bold moves, smart capital, and relentless growth.Kal reveals how selling his first franchise lit the spark for scale — and how COVID became the ultimate wake-up call to diversify. Today, his group operates across multiple states, building new stores, buying portfolios, and driving more than $35–40 million in annual growth. He breaks down the numbers, the strategy, and the mindset it takes to play at this level.This episode dives into what it really takes to win in franchising: sharp site selection, patient capital, and powerful partnerships. Kal also calls out a coming shift in the fast-casual world — the return of true customer service — as brands rediscover that speed means nothing without hospitality.What You'll Hear:How Kal built a 100+ unit, multi-brand portfolio in under a decadeWhy diversification saved his business modelThe real economics behind scaling franchisesWhy the next big franchise trend is a return to the human touchChapters00:00 – Meet Kal GullipaliFrom Wall Street to Main Street — how a former Merrill Lynch analyst became a franchise powerhouse.02:00 – The First Franchise BetWhy Kal's first leap into Orange Theory Fitness changed everything.04:00 – From Two Gyms to a Hundred UnitsThe mindset, capital, and partnerships behind explosive growth.06:00 – Lessons from Selling and ScalingHow selling early wins funded a smarter, more diversified empire.07:45 – Enter the Pizza and Hot Chicken GameWhy COVID turned Kal into a believer in delivery-driven, resilient brands.09:30 – Building vs. BuyingThe strategy behind mixing acquisitions with ground-up new builds.10:30 – Why Dave's Hot Chicken Took OffHigh AUVs, hot branding, and a cult following—Kal breaks down the magic formula.13:00 – The Numbers Behind the EmpireA candid look at performance, diversification, and what drives profitability.15:00 – The Power of People and ProcessInside Kal's shared-services model and how he scales culture across brands.18:00 – The Franchise Trend No One's Talking AboutWhy customer service—not tech—will define the next era of QSR success.
New episode of The Real Deal Podcast with returning guest, Journalist and CrossFit YouTuber Amanda Hari to discuss the latest news in CrossFit.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-real-deal-with-courtney-harden--3678816/support.
Recorded live in person at Hopson Grace in Toronto, this inspiring episode of The Voice of Retail features host Michael LeBlanc sitting down with two leaders who are shaping the intersection of craftsmanship, culture, and commerce: Martha McKimm, Co-Founder of Hopson Grace, and Shelley Simpson, Founder of Mud Australia. Together, they unpack the art and business of building brands that thrive through authenticity, storytelling, and a deep commitment to quality.Martha shares the journey behind Hopson Grace, the Toronto-based home and design retailer she co-founded with Andrea Hopson after successful careers in luxury and PR. Born from a shared love of entertaining and a vision to bring unique, well-crafted products to Canadian homes, Hopson Grace has grown into a destination for design lovers seeking timeless pieces and meaningful experiences. As the brand celebrates its 10th anniversary, Martha reflects on how independent retailers can succeed by leaning into differentiation, community, and storytelling, rather than competing on scale or price.A key highlight is Hopson Grace's expansion to DuPont Street, transforming the brand into a design destination and event hub where retail, hospitality, and culture merge. Martha also introduces The Registry—a new sister brand launching soon at TheRegistry.ca—which modernizes the traditional wedding registry with premium products, group gifting, and travel experiences for couples who want personalization and purpose in their choices.Joining the conversation from Sydney, Shelley Simpson shares the 30-year evolution of Mud Australia, a global ceramics brand renowned for its handmade porcelain, design integrity, and sustainable craftsmanship. She discusses how her creative philosophy—“making nice things for nice people in lovely places”—continues to drive the company's ethos. From humble beginnings in a backyard studio to 14 stores worldwide, Shelley explains how Mud has built a loyal following through word-of-mouth marketing, enduring design, and a belief that imperfection and human touch add value.Together, Martha and Shelley explore the importance of collaboration and storytelling in connecting with customers across continents. They unpack the philosophy of “value equals values”, the growing appreciation for local and transparent production, and why today's consumers buy the story before they buy the product. The episode offers a masterclass for independent retailers and design entrepreneurs alike—rooted in passion, persistence, and purpose.Whether you're an indie retailer, design lover, or entrepreneur, this episode of The Voice of Retail delivers inspiration and actionable insights on how authenticity, artistry, and innovation can redefine success in modern retail. The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
In case you didn't know, Orange Theory does not do spin classes. Case found out the hard way. Chicago’s best morning radio show now has a podcast! Don’t forget to rate, review, and subscribe wherever you listen to podcasts and remember that the conversation always lives on the Q101 Facebook page. Brian & Kenzie are live every morning from 6a-10a on Q101. Subscribe to our channel HERE: https://www.youtube.com/@Q101 Like Q101 on Facebook HERE: https://www.facebook.com/q101chicago Follow Q101 on Twitter HERE: https://twitter.com/Q101Chicago Follow Q101 on Instagram HERE: https://www.instagram.com/q101chicago/?hl=en Follow Q101 on TikTok HERE: https://www.tiktok.com/@q101chicago?lang=enSee omnystudio.com/listener for privacy information.
In case you didn't know, Orange Theory does not do spin classes. Case found out the hard way. Chicago’s best morning radio show now has a podcast! Don’t forget to rate, review, and subscribe wherever you listen to podcasts and remember that the conversation always lives on the Q101 Facebook page. Brian & Kenzie are live every morning from 6a-10a on Q101. Subscribe to our channel HERE: https://www.youtube.com/@Q101 Like Q101 on Facebook HERE: https://www.facebook.com/q101chicago Follow Q101 on Twitter HERE: https://twitter.com/Q101Chicago Follow Q101 on Instagram HERE: https://www.instagram.com/q101chicago/?hl=en Follow Q101 on TikTok HERE: https://www.tiktok.com/@q101chicago?lang=enSee omnystudio.com/listener for privacy information.
Send us a textIn this episode of Awaken Your Ego, we sit down with Karin Neal, owner of Orangetheory Fitness in Stockton and Modesto, to explore her inspiring journey from fitness enthusiast to successful franchise owner. Karin shares how her passion for Orangetheory's science-backed workouts turned into a mission to empower others through movement, mindset, and measurable results.We dive into the importance of VO₂ Max as a key indicator of health, how nutrition and exercise go hand in hand, and the ways that fitness can be a powerful tool for managing stress, balance, and overall wellbeing. Whether you're a gym regular or just looking to reignite your motivation, this conversation will remind you that consistency—and a little time in the orange zone—can transform more than just your body.Watch the episode here: https://youtu.be/yppZUmbBFPcTo learn more about our podcast visit us on TikTok @awakenyourego or on Instagram @awakenyour ego, @_egowellness @_egobeauty Visit our website www.egodefined.comYouTube Channel: https://www.youtube.com/channel/UCO9Ha4hv2mkM0dEtiN32cDQVisit us on Facebook here: https://www.facebook.com/egobeautymodestoand https://www.facebook.com/egowellnessmodesto
On today's episode as part of the Fit Girl Fall series, I'm sitting down to discuss a question submitted by our amazing listener Abbey on the benefits and drawbacks of traditional weight lifting versus a la carte fitness classes. We all know that using progressive overload as a technique when lifting weights allows your muscles to be challenged so you can see the results you want – but what happens when you do a la carte fitness classes such as Peloton Strength workouts? Do these workouts impact your results even if you enjoy them or they are convenient? Today's episode is going to address two things. First, is it a myth that you need to lift heavy weights to get lean and lose body fat? And secondly, I discuss the benefits and drawbacks of traditional weight lifting versus one-time classes such as Peloton Strength and Orangetheory so you know how to choose the right training style for your goals, schedule and fitness level. If you're looking to not just lose weight but reshape your body, this episode is going to help you figure out if what you're doing is enough for the results you want to see. Grab the Fit Girl Fall Challenge Bundle HERE 1:1 Coaching with Lauren and Our Team of Dietitians: HERE To connect with Lauren, click HERE Submit your question for advice from Lauren on the show HERE Take the free Weight Loss Personality Quiz HERE Shop Our Meal Plans HERE Get Support & Personally Work With Us HERE Related Episodes:
In this insightful episode of The Voice of Retail podcast, host Michael LeBlanc welcomes Malin Andrée, EY Global, EMEIA and Nordics Retail Leader, and Jon Copestake, EY Global Consumer Senior Analyst, to unpack the latest findings from EY's Future Consumer Index—a global study tracking the shifting habits and expectations of 20,000 consumers across 27 countries.Now in its fifteenth edition, the Future Consumer Index offers a rare longitudinal lens on how consumer priorities have evolved—from pandemic-era resilience to today's tech-driven retail reality. Malin and Jon share how shoppers are balancing convenience, price, sustainability, and experience—and how these trade-offs are forcing retailers to rethink strategy from the store floor to the C-suite.The conversation dives deep into store transformation, as physical retail evolves from simple sales outlets into experience centers, media platforms, and fulfillment hubs. Malin explains how retailers must move beyond old performance metrics like revenue per square meter to measure stores' contribution to customer lifetime value and acquisition within a true omnichannel ecosystem.Jon highlights the fast-emerging world of retail media—and why harnessing loyalty data, in-store analytics, and smart signage can unlock new value streams. Yet he cautions that personalization must serve the shopper, not overwhelm them. The pair also tackle the ongoing tension between sustainability and affordability: consumers say they care, but behavior still lags. Retailers, they argue, have both the scale and responsibility to lead the charge toward circular models and more efficient supply chains.From AI-powered personalization to augmented reality overlays, Malin and Jon identify which technologies are overhyped and which are quietly transformational. They discuss why RFID may be due for a renaissance when paired with AI, how AR could soon enhance way-finding, pricing, and promotions, and why the metaverse hype has given way to practical, data-driven retail innovation. Link to the report: https://www.ey.com/en_gl/insights/retail/should-retailers-close-stores-or-make-them-work-harder The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
In this compelling new episode of The Voice of Retail, host Michael LeBlanc sits down with Jean-Pierre Lacroix, President of SLD (Shikatani Lacroix Design)—a global design visionary whose work has shaped retail and brand experiences for more than three decades. Lacroix joins the podcast to share insights from his groundbreaking new book, Think Blink: Creating Deep, Lasting, Emotional Brand Connections in the Blink of an Eye.Lacroix opens the conversation by tracing SLD's remarkable 35-year journey, highlighting how the agency's success is rooted in one powerful idea: the “blink factor”—the subconscious emotional connections consumers make with brands in just a thousandth of a second. Drawing from projects across North America, China, and the Middle East, he reveals how the firm's global perspective continues to drive innovation and authenticity in today's hyper-competitive landscape.Michael and Jean-Pierre dive into the Think Blink Manifesto and its seven tenets—from “The Heart Wins Every Time” and “Good Design is Strategy” to “Measure What Matters.” Lacroix explains why businesses must evolve from incremental improvement to transformational change, focusing less on functional benefits and more on emotional resonance. They explore how simplicity, belonging, and sentiment measurement fuel loyalty and growth—turning customers into brand ambassadors.The discussion also touches on global disruption and resilience. Lacroix reflects on how events like the pandemic and current trade tensions have permanently shifted consumer behaviour, accelerating digital adoption and sparking renewed nationalism and community pride. He emphasizes that disruption can be a positive force—nudging brands toward reinvention and greater purpose.Finally, Lacroix unveils SLD's new AI-powered Think Blink analysis tool, designed to quantify emotional engagement using real-world data and social insights. He argues that artificial intelligence, when applied thoughtfully, enhances creativity rather than replacing it—helping brands align emotion with measurable business growth. The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
In this engaging conversation, Jessica and Kelly explore various themes surrounding beauty, fitness, and self-care. They discuss their personal beauty routines, the importance of community in fitness, and the benefits of different workout options, including Orange Theory and the rising trend of weighted vests. The conversation highlights the significance of finding what works for individual lifestyles and the evolving trends in fitness and nutrition. Inside This Conversation: Self-care routines can boost confidence and well-being. Community support in fitness can enhance motivation. Exploring different workout options can lead to better results. Weighted vests are gaining popularity for their health benefits. Finding accountability in fitness is crucial for consistency. Natural makeup looks are trending in beauty. Sunscreen education is important for skin health. Walking is an effective and accessible form of exercise. Trends in fitness often cycle back to previous methods. It's essential to meet yourself where you're at in fitness. Chapters 00:00 Introduction and Personal Grooming Rituals 03:38 Makeup Tips and Trends 06:20 Fitness Journeys and New Friendships 09:05 Exploring Orange Theory and Group Workouts 11:59 Weight Training and Muscle Building 14:49 The Rise of Weighted Vests 17:37 Trends in Fitness and Nutrition 20:15 Conclusion and Personal Reflections 22:16 NEWCHAPTER Connect With Us:
In this must-listen episode of The Voice of Retail, host Michael LeBlanc welcomes back Rob Garf, now VP and Head of Industry Strategy at Cordial, to discuss how artificial intelligence is reshaping marketing, consumer engagement, and the future of retail personalization.A longtime retail strategist and thought leader, Garf brings decades of experience “at the intersection of retail, consumer, and technology.” Now leading strategy at the high-growth marketing tech firm Cordial, he shares insights from their new North American study, Brands Battle for Attention as AI Redefines the Funnel. The research explores how retailers and consumers are responding to today's marketing noise, and how brands can stand out with authenticity and relevance instead of more messages.Garf explains how AI is collapsing the traditional marketing funnel, transforming “discovery by channel” into “discovery by conversation.” With a third of consumers now engaging with personal AI agents like ChatGPT, Gemini, or Perplexity, he outlines what this means for marketers who must ensure their products and content are discoverable in an AI-first world.The conversation dives into the challenges retailers face with legacy marketing stacks, data fragmentation, and a loss of trust in their own data. Garf argues that success lies in unifying systems, embedding AI directly into workflows, and focusing relentlessly on consumer intent—understanding not only what customers buy but what they're trying to accomplish in the moment.Beyond the technology, Garf emphasizes the importance of brand storytelling, creative emotion, and the “humanization of digital experiences.” He discusses how AI and brand voice can coexist to deliver meaningful, personalized engagement across every channel—from email and SMS to emerging conversational interfaces.To conclude, Garf offers practical advice for marketers adopting AI: start with clear customer problems, get your data house in order, and manage organizational change with empathy and alignment. The goal, he says, isn't to replace humans but to empower them and deliver the effortless, relevant experiences consumers expect.Whether you're a marketer, technologist, or retail leader, this episode provides actionable insights on how to thrive at the intersection of AI, personalization, and brand authenticity in a rapidly changing digital landscape. The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
We discuss why investing in the right tools can boost both happiness and productivity—when it's worth spending money, and when it’s not. We share an easy happiness hack for finding accountability and community to keep up a good habit, and talk about a startling calculation that may change the way you read. Resources & links related to this episode: Listen to the new podcast Since You Asked with Lori Gottlieb and Gretchen Rubin Ep. 548 Put your money where your mouth is Join Secrets of Adulthood on Substack Elizabeth is reading: All the Way to the River by Elizabeth Gilbert (Amazon, Bookshop) Gretchen is reading: All Passion Spent by Vita Sackville-West (Amazon, Bookshop) Get in touch: podcast@gretchenrubin.com Visit Gretchen's website to learn more about Gretchen's best-selling books, products from The Happiness Project Collection, and the Happier app. Find the transcript for this episode on the episode details page in the Apple Podcasts app. See omnystudio.com/listener for privacy information.
In this episode of The Voice of Retail, host Michael LeBlanc sits down with Chris Parsons, VP Partner Growth & Marketing at Hale Performance Marketing and author of the new book Retail Rewired: How Modern Retail Leaders Drive Growth and Reinvention, for a compelling conversation about the future of retail leadership, customer experience, and loyalty. With more than 25 years of retail experience across organizations like Walmart, Ren's Pets, and Home Hardware, Chris brings unique insight from both the retail and agency sides of the business.Chris shares his remarkable career journey, including launching Walmart Canada's eCommerce business and building omni-channel strategies at major Canadian retailers. Now at Hale, he explains how the agency differentiates itself in a crowded market by being fully accountable to client KPIs and sharing both wins and challenges alongside retailers. This refreshing approach underscores his belief that true agency–retailer partnerships require transparency, accountability, and shared ownership of outcomes.The heart of the discussion focuses on Chris's new book Retail Rewired. Written for retail leaders at every level, from store managers to C-suite executives, the book distills lessons from decades in the industry into four core pillars of modern retail success: invest in your people, stay customer-centric, think local, and deliver consistency. Chris explains how these pillars emerged organically from his real-world experiences and why they are critical for retailers navigating today's fast-changing environment.Listeners will hear Chris's perspectives on customer immersion, the practice of living your customer's experience to generate insights beyond dashboards and data. From his Walmart and diapers.com experiences to reflections on QR codes and personalization, Chris argues that brands need to move from transactional offers to truly personal experiences. He also stresses the frontline culture as the embodiment of a retailer's brand—reinforced by his research showing that 71% of Canadians cite staff attitude and service as critical factors in where they shop.The episode also dives into the evolution of loyalty programs. Chris challenges retailers to go beyond points and discounts, focusing instead on emotional loyalty rooted in customer preferences, timing, and service. He highlights opportunities to apply a “Netflix model” to retail personalization, where households can toggle between profiles for richer, more accurate engagement.Finally, Chris reflects on his hopes for the industry over the next three years: breaking free from the outdated narrative of eCommerce cannibalization and instead embracing an integrated ecosystem view, where every program connects seamlessly across the retail enterprise. The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
Kathleen O'Day returns to the podcast—this time joined by her husband and business partner, Daniel—to share the story behind Orangetheory Fitness in Mooresville and Cornelius.Daniel talks about his journey from professional soccer to entrepreneurship, and how a simple gift led the couple to discover the Orangetheory concept. Together, they discuss what makes the workouts unique, how the studios serve the Lake Norman community, and why they chose this area to raise their family.The conversation also touches on family life, local dining, and what they love most about living in Davidson.Listeners will hear:How Daniel's athletic background shaped his career in fitnessThe origins of Orangetheory and what makes the program effectiveMembership options and the accountability that drives resultsWhy Lake Norman was the perfect place for their business and familyOrangetheory FitnessMooresville:631 Brawley School RdMooresville, NC 28117Cornelius:20619 Torrence Chapel RdCornelius, NC 28031Get to know Kathleen and her law firm in episode 298!---------------------------------------------------------------------------------------Lake Norman's #1 Podcast & Email NewsletterThe Best of LKNhttps://thebestoflkn.com/Hosted by:Jeff Hammwww.lknreal.comProduced by:www.epicjourneymedia.com Support the show
In this episode of The Voice of Retail Podcast, host Michael LeBlanc sits down with Michael Zabaneh, Vice President, Sustainability at the Retail Council of Canada, for an in-depth discussion on the future of sustainability in Canadian retail. With over 15 years of experience spanning global recycling ventures, luxury brands, and corporate advocacy, Michael shares a front-row perspective on how environmental priorities are reshaping the retail industry.Michael begins by unpacking the complexities of extended producer responsibility (EPR)—the regulatory framework shifting waste management costs from municipalities to producers and retailers. He explains how retailers are responsible not only for their private labels but also as first importers, making EPR compliance one of the most pressing and costly issues for Canadian retailers today. With more than 110 EPR programs across the country and compliance costs approaching $3 billion, this is a boardroom-level challenge with major implications for consumers and businesses alike.The conversation also dives into how retailers are embedding sustainability into their core strategies. From cutting energy costs with smart temperature controls and LED lighting to integrating renewable energy and recycling programs, sustainability initiatives increasingly deliver both environmental and financial benefits. Michael emphasizes that for mid-sized and independent retailers, sustainability is no longer optional—procurement, supply chain decisions, and operational efficiencies must all reflect responsible practices.Looking ahead, Michael previews the Retail Council of Canada's Retail Sustainability Conference 2025, now expanded to a two-day format on October 29–30 in Toronto. With workshops on zero-emission vehicles and harmonizing EPR regulations across provinces, the event is designed to deliver solutions-oriented dialogue. Attendees will also hear from Sheri Flies, SVP Global Sustainability & Compliance at Costco, and Jim Andrew, EVP & Chief Sustainability Officer at PepsiCo, alongside panels featuring McDonald's, Walmart, Loblaw, Unilever, and Procter & Gamble.Michael highlights how this event has quickly become one of RCC's flagship conferences, convening retailers, supply chain leaders, regulators, and governments to push forward practical solutions amidst economic uncertainty, climate commitments, and global plastic challenges. The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
In this episode of The Voice of Retail podcast, host Michael LeBlanc sits down in person with Sebastian Picardo, President & CEO of Holt Renfrew, to explore the evolution of luxury retail in Canada and the global forces shaping the industry.Sebastian begins by sharing his personal journey from Buenos Aires to London, where he launched his luxury career at Alexander McQueen, followed by senior roles with Net-a-Porter, Burberry, and leading a Hong Kong department store group. In 2020, he joined Holt Renfrew at the height of the pandemic, taking on the challenge of steering Canada's most iconic luxury retailer through one of the most disruptive times in modern retail history.He offers a rich perspective on what makes Holt Renfrew remarkable—its deep Canadian heritage dating back to 1837, its ability to evolve with consumer tastes, and its strong relationships with global brands, employees, and customers. Sebastian discusses how Holt Renfrew balances being both a branded house and a house of brands, creating a unique identity in a highly competitive market.The conversation delves into the diversity of Canadian consumers, from the European-influenced Montreal shopper to Vancouver's strong Asian luxury demand, and how these cultural differences shape merchandising and strategy. Sebastian highlights the challenges of Canada's vast geography, the pressures of competing with U.S. retailers, and the importance of personalization and CRM in strengthening customer relationships.AI also takes center stage as Sebastian explains how technology is reshaping discovery, service, and operations. From empowering associates with smarter tools to anticipating customer needs, he shares how Holt Renfrew is integrating AI into its strategy while staying focused on human connection at the store level.Finally, Sebastian reflects on leadership—what it means to empower teams, why humility and enabling others is central to his philosophy, and why leadership is always more about others than yourself. As he prepares to move back to Europe, Sebastian leaves listeners with inspiring lessons on adaptability, vision, and building a retail brand that can thrive for nearly two centuries. The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
In this episode of The Voice of Retail, Michael LeBlanc sits down with Mark Ryski, Founder & CEO of HeadCount and three-time retail author, to explore why store traffic remains one of the most underutilized and misunderstood metrics in modern retail. With over two decades of experience pioneering traffic and conversion analytics, Mark shares insights from his new book, Store Traffic is a Gift, and explains why retailers must treat every store visit as a precious opportunity.Mark begins by recounting his early career in Edmonton, where a stint managing a single computer store opened his eyes to the importance of measuring traffic. What started as an entrepreneurial challenge became a lifelong mission—helping retailers of all sizes, from independents to global chains, understand the relationship between visits, transactions, and conversions. He reveals how his first book, When Retail Customers Count, broke new ground, and how subsequent works, including Conversion: The Last Great Retail Metric, gave leaders practical playbooks to rethink operations.The conversation dives into the myths that persist in retail, such as the assumption that transactions equal store visits. Mark explains why this false equivalency blinds retailers to missed opportunities, misguides staffing schedules, and undermines marketing effectiveness. He argues that traffic counting is as essential as point-of-sale systems, electricity, or internet access. With a SaaS-based platform, HeadCount provides “analytics as a service,” helping retailers turn data into actionable insights, whether they operate one store or thousands.Looking back at the pandemic, Mark reflects on how the sudden collapse of traffic underscored its value and forced retailers to redefine what store visits mean in an age of curbside pickup, BOPIS, and returns partnerships. He stresses that not all traffic is equal—intentionality matters—and that success comes from converting purposeful visits, not just chasing volume.Michael and Mark also tackle the role of AI in retail. While acknowledging AI's potential, Mark warns that technology cannot fix flawed operating models. Instead, AI must be grounded in reliable first-party data, with store traffic as the denominator for every in-store initiative.Finally, Mark shares practical advice for retailers: stop using sales transactions as a proxy for store visits, start aligning staff schedules to actual traffic patterns, and never squander the chance to serve a customer once they cross the threshold. With consumer habits shifting faster than ever, his message is clear—store traffic is a gift, and every visit counts. The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
Drew Maggi shares one of the most inspiring journeys in baseball—a 13-year grind through the minors before finally getting his MLB call-up. In this raw and honest conversation, Drew reflects on his early days at Arizona State, playing alongside his brother, and the ups and downs of life in the minor leagues, including seven-year contracts, offseason side jobs, and even getting fired from Orange Theory. He talks about the camaraderie that's unique to minor league baseball, how Mike Napoli became a mentor, and the wild stories that shaped his path—from winter ball in Mexico to chance meetings with GMs and unexpected spring training invites.Maggi opens up about the emotional rollercoaster of almost call-ups, the moment he finally got the call in Altoona, and what it was like to get a standing ovation in his MLB debut after over a decade of waiting. From hitting against Patrick Corbin to Andrew McCutchen giving him the game ball, Drew relives every detail of his unforgettable big league moment. He also talks mindset, mental toughness, and leaving a lasting impact on the game. If you believe in perseverance, this is a must-watch.-------------------------HostsEric Hosmer / @hosmer305Mike Moustakas /@moosetacos8Peter Moylan / @petermoylanInteract with the Diggin' Deep Crew on:Instagram / Facebook / Twitter / TikTokAdvertising & Partnership inquiries: diggindeep@moonballmedia.coma MoonBall Media Podcast
Thinking about starting a franchise while working full-time (and maybe raising a family too)?
Growth stalls when gyms rely only on word of mouth. The real question is—how long can a gym survive without consistent new leads?Welcome to Gym Marketing Made Simple—the podcast that helps boutique fitness gyms attract clients and grow with straightforward marketing strategies that actually work.Episode HighlightsBlake and Tommy Allen from Lasso expose the myths around organic-only growth and break down why paid marketing is essential for gyms looking to scale beyond 100–150 members. Backed by data from Two Brain and Push Press, they reveal why the most profitable gyms invest in ads and why ignoring churn rates keeps gyms stuck.Key InsightsMentor companies often discourage paid ads, but data shows top-performing gyms use them.Churn rates of 3–5% make organic-only growth unsustainable.Paid marketing isn't optional, it's the key to breaking past the 150-member ceiling.Franchises like Orange Theory and F45 prove paid ads work by investing heavily in them.Data-driven decisions outperform generic advice every time.Episode Chapters00:00 Intro00:05 Mentor Companies and Paid Ads01:55 Challenges Faced by Gym Owners07:25 Data-Driven Insights on Gym Growth11:47 The Role of Franchises in Marketing34:00 The Impact of Marketing Funnel Stages34:12 The Importance of Data and Evidence34:27 The Evolution of Fitness Marketing34:43 The Role of Mentor Companies in Gym Growth35:26 The Importance of Staying InformedCall to ActionIf you've felt stuck at the same membership numbers, this episode is a reminder that growth requires more than referrals and organic reach. Share this episode with another gym owner and start the conversation about paid marketing that actually drives results.Supporting Information
"Send me a text"In this episode, I interview James Oliver from Atlas Bars www.atlasbars.com on how he grew his protein bar company to $1.5M in 3 years without any venture funding. James focused on the product quality first with pure, clean ingredients. Hit many roadblocks along the way. He bootstrapped the company initially by spending his own savings from driving Uber and selling knives, producing a few thousand bars upfront and sampling them primarily at functional fitness gyms like CrossFit and Orangetheory in Boston. Focusing on gyms over grocery stores was a strategic move to target a highly engaged, health-conscious audience first.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success. Click here to discover the 3 funnels that can help your health supplement business succeed.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.
In this dynamic episode of The Voice of Retail, host Michael LeBlanc welcomes Fawad Baig, Retail Industry Lead, Accenture Canada, to unpack Accenture's latest global consumer report: Me, My Brand, and AI. With insights drawn from over 18,000 respondents worldwide, including Canadians, this research sheds light on how uncertainty and generative AI are reshaping consumer trust, loyalty, and shopping behavior.Fawad explains that more than 57% of Canadian consumers report unusually high levels of uncertainty in their daily lives—double the levels recorded in late 2024. In response, many are turning to generative AI tools not only for shopping recommendations but also for personal advice, creating a powerful new form of trust and reliance. In fact, 46% of Canadians have already made purchases influenced by AI, and 72% would welcome an AI-powered personal shopper.The conversation dives deep into what this means for retailers. While brand loyalty in Canada remains strong, a striking 35% of consumers say they would switch brands based on AI-driven recommendations—a level of volatility that opens both risks and opportunities. For retailers willing to adapt, the shift from personalization to proactive engagement offers a competitive edge.Michael and Fawad also discuss the rise of AI agents, tools that autonomously seek out products on behalf of consumers, potentially bypassing loyalty programs and traditional marketing tactics. Fawad emphasizes that retailers need to prepare for this new reality by rethinking product data, metadata strategies, and how they present contextual value across digital platforms.Beyond consumer-facing strategies, the discussion touches on the vital importance of ethical AI, data governance, and building trust through transparency. Fawad stresses that once trust is lost, it is nearly impossible to regain—a warning for brands rushing headlong into AI adoption without the proper safeguards.The episode closes with actionable advice for retailers:Start investing in AI to deliver curated, personalized, and measurable consumer experiences.Start preparing for the reality of AI agents shaping consumer choice.Stop underestimating the power of existing loyalty programs, which remain a crucial bridge to long-term engagement. Read the reporthttps://www.accenture.com/content/dam/accenture/final/accenture-com/document-3/Accenture-Me-My-Brand-and-AI.pdf#zoom=40 The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
In this episode of The Voice of Retail podcast, host Michael LeBlanc welcomes back retail strategist, educator, and thought leader David Ian Gray, Principal of DIG360 Consulting Ltd. and retail faculty at Capilano University's School of Business. Together, they explore the latest Angus Reid survey on Canadian shopping habits and the rapidly evolving pre-owned and circular retail economy.David begins by setting the stage with his dual role: guiding Canadian retailers through strategic challenges while also developing retail-focused academic programming in Vancouver. He shares his perspective on how the local retail scene is rebuilding post-pandemic, with indie retail and dining seeing a revival even as downtown Vancouver struggles with the loss of anchor stores like Nordstrom and Hudson's Bay.The heart of the conversation is David's latest consumer research, developed in partnership with Angus Reid. The study reveals that 77% of Canadian adults purchased pre-owned items in the past year, proving that second-hand shopping has gone fully mainstream. Canadians aren't just bargain hunting—they're motivated by sustainability, affordability, and the thrill of finding something unique.The conversation highlights surprising generational behaviors, such as Gen Z's enthusiasm for vinyl records and printed books, a countertrend to the assumption that digital-first generations avoid physical media. David suggests this reflects a desire for independence from digital platforms and a deeper need for tangible, cultural experiences.Michael and David also unpack the dominance of Facebook Marketplace, where 76% of respondents reported making a purchase in the past year, underscoring the hybrid online/offline nature of second-hand shopping. They contrast this with other channels—Kijiji, eBay, luxury resale platforms like Poshmark, charity thrift stores, and even brand-led resale initiatives from Canada Goose, IKEA, and Patagonia.For Canadian retailers, the research carries critical lessons. Second-hand is no longer a niche category but a major competitor for consumer dollars. David warns that traditional retailers may underestimate how much revenue is “leaking” into resale markets. While profitability challenges remain—logistics, inventory management, and product quality—brands that strategically embrace resale can enhance consumer loyalty, sustainability credentials, and differentiation.The episode closes with a rapid-fire round covering the future of AI in retail, Hudson's Bay's uncertain real estate footprint, Vancouver's Retail West conference, and the biggest Canadian retail story to watch in 2025: tariff uncertainty. David emphasizes that until trade clarity is achieved, Canadian retailers will remain cautious in decision-making. The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
To be honest, I used to be a bit of a purist when it came to yoga—and I'll admit, I was judgmental about CorePower. But then I tried it. Now I love it—for the heat, the community, the challenge. And I love it even more after getting to know Brandon Cox, its co-founder.Brandon started CorePower Yoga back in 2002, and he's very rarely interviewed. You're going to love this episode of The Wise Effort Show, where you'll not only hear the story behind CorePower, but also get to know the good people behind it—and what you can expect if you've never tried itYou'll also hear about why Brandon has branched out to Orange Theory and Restore Hyper Wellness, the values behind why he does what he does, and how the size of our grief is the size of our love.In This Episode, We Explore:Balancing authenticity and mass appealThe evolution of corepower yogaDetaching from the brand by letting go of egoThe importance of community and relationshipsSuggested Next Episode:Episode 122: The Future Of Wise Leadership With Dr. Emma SappäläRelated ResourcesGet enhanced show notes for this episodePre-order my upcoming book, Wise Effort: How to Focus Your Genius Energy on What Matters Most, and receive special pre-order bonus gifts.Want to become more psychologically flexible? Take Diana's "Foundations of ACT" course.Diana's EventsReserve your spot in Diana's Costa Rica retreat in 2026!See Diana at an upcoming eventConnecting With DianaSubscribe for free on Apple Podcasts and Spotify.Leave a 5-star review on Apple so people like you can find the show.Sign up for the free Wise Effort Newsletter.Become a Wise Effort member to support the show.Follow Diana on YouTube, Instagram, LinkedIn, Facebook, and Diana's website.Thanks to the team, Craig and...
On this encore episode Michael LeBlanc welcomes Carson Arthur, media personality and independent retailer, and the founder of Carson's Garden & Market in Prince Edward County. Carson's career journey is anything but traditional—moving from launching brands at Procter & Gamble, to building a television career as a design and gardening expert, and now into the world of retail entrepreneurship.Carson shares the inspiration behind launching his own store, Carson's Garden & Market, a destination nestled among wineries and breweries in Prince Edward County. Designed to showcase the gardening products and tools he loves most, the store reflects his philosophy of bringing joy to outdoor spaces while educating customers on the beauty and practicality of kitchen gardens and edible ornamentals.He offers a behind-the-scenes look at how he sources unique products from around the world, including gardening innovations from the UK, Japan, and Europe, while balancing a commitment to local Canadian suppliers. Carson also candidly discusses the challenges and opportunities of retailing through the pandemic. While many businesses struggled, Prince Edward County became a tourism hotspot, doubling his sales during peak years before settling into a post-pandemic reality where customer expectations and buying cycles continue to evolve.Carson reflects on the lessons learned as a small business owner—how to stay true to a business model, the importance of building a loyal customer base, and the realities of managing growth in uncertain times. He also offers pointed advice for governments and financial institutions about the critical role of small businesses in Canada's economy, urging more support during the early years when entrepreneurs are most at risk.For aspiring retailers, Carson shares his “two starts and one stop”:-Start by investing in your customer base.-Start by becoming an active member of your community.-Stop wearing rose-coloured glasses—always plan for downturns as much as growth.Looking ahead, Carson is doubling down on the kitchen garden trend, helping Canadians rethink their backyards as spaces for food security and beauty. His focus on educating consumers about growing edible ornamentals positions his business at the intersection of sustainability, lifestyle, and retail innovation. The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
In today's episode we talk about how great of a purchase our new hula hoop is, Danny admits he loves going to Orangetheory, Zach is back on melatonin, we review Weapons, answer questions from the breadsticks, and more!! Be sure to tune in every Monday and Thursday for new episodes! 0:00 Intro 8:57 Zach's MV 11:05 Danny's MV 18:21 Danny's LV 20:12 Zach's LV 23:03 Zach's Comeback Player of the Year 29:09 Danny's Rookie of the Week 31:38 Danny's Confession 33:36 Zach's Confession 41:16 P.O. Box 49:14 NBA Trivia 56:57 Poeltl 1:01:25 Questions from the Breadsticks
In this captivating episode of The Voice of Retail, host Michael LeBlanc sits down with Cameron Conn, CEO of Champlain Apparel, to explore an extraordinary career journey that spans Las Vegas casinos, tech startups, and Canada's emerging entry-level luxury menswear scene.Raised in a third-generation casino family, Cameron's early career in hospitality taught him the art of customer service, loyalty, and operational excellence. From developing multi-million-dollar casino projects in Edmonton and Vancouver to launching a successful compliance tech company, his path was anything but conventional. After selling his tech venture, a chance reconnection with friend and custom suit retailer Jonathan Richard sparked his entry into fashion — and the birth of Champlain Apparel.Cameron shares how Champlain revitalizes timeless menswear staples — from polo shirts to shawl-collar cardigans — blending heritage sport aesthetics with modern fit and quality. He explains their focus on “entry-level luxury” pricing and how a meticulous, methodical wholesale strategy landed the brand in iconic retailers like Harry Rosen in their first season — a rare feat for a new label.The conversation dives deep into wholesale vs. direct-to-consumer strategies, with Cameron candidly discussing why wholesale has been their most successful growth driver, complemented by targeted DTC efforts. He also emphasizes the importance of cultivating retail partnerships, understanding merchants' needs, and empowering front-line sales staff to become passionate brand storytellers.A major highlight — Cameron previews his upcoming Retail Council of Canada's Retail West conference appearance on September 25, where he'll share the stage with Shannon Stewart, Chief Merchandising Officer at Harry Rosen. Their session will explore brand storytelling, customer engagement, and loyalty — and how these principles create the “math and magic” that makes retail partnerships thrive.From Brooklyn trendsetters to Vancouver's style-conscious shoppers, Champlain's appeal is growing fast, supported by Cameron's belief that the best retail relationships are built on trust, shared vision, and mutual success. His advice to other brand founders? Approach retailers as your customers, understand their business as well as your own, and make the math work so you can deliver the magic.Whether you're an emerging brand, retail executive, or simply love a great founder story, this episode offers valuable insights into scaling in the competitive fashion market, balancing creativity with business discipline, and building a brand narrative that resonates far beyond the showroom floor. The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
In this episode of Older and Wilder, hosts Joy and Claire catch up on a range of topics, from Claire's work-from-home experience in Moab to Joy's upcoming birthday plans and gift ideas. They discuss hair plans, including a trip to Norm's barbershop, and dive into a candid chat about workout routines, including Joy's Peloton sessions and Scott's dedication to Orange Theory. The conversation shifts to entertainment, with Joy recommending Mark Maron's HBO special 'Panicked' and cautioning against watching 'The Hunting Wives.' They also touch on Joy's positive experience with hormone replacement therapy and the benefits it has brought to her workouts. Finally, the hosts share laughs over travel mishaps and the joys of dog class with Joy's adorable pup, Lilas.00:19 Moab Adventures and Hair Plans06:34 Back to School Season12:42 Birthday Season and Gift Ideas13:30 Swimsuit Shopping and Upcoming Trip15:57 Hair and Beauty Updates20:19 TV Show Reviews: The Hunting Wives26:21 Podcast Recommendations29:40 Improv Comedy and Divorce Shows31:49 Mark Marin's HBO Special35:55 Scott's Orange Theory Obsession37:33 Frontier Airlines Dilemma43:12 Home Gym vs. CrossFit50:29 Hormone Replacement Therapy Benefits54:18 Cute Dog Moments
Welcome to Protecting Your Nest with Dr. Tony Hampton. Raymond Nazon is a carnivore coach and the inventor of the priming concept for the carnivore diet. The list of issues he was experiencing prior to carnivore includes: pre-diabetes, plantar fasciitis, waist size of 44, rosacea, mid-back pain, arthritic knee and finger joints, heel spurs, poor libido, high triglycerides, low HDL, blood pressure, pre-hypertension, snoring, dandruff, acne, diminishing eyesight, poor wound-healing, irritable bowel disease, chronic constipation, constant brain fog, insomnia and more. Now, after following a carnivore diet since 2017, Raymond has been set free to do and be so much more than he ever thought possible. In this discussion, Dr. Tony and Raymond talk about: (00:00) Intro (04:30) Raymond's carnivore journey—why he started and what he has learned along the way (12:21) How Raymond has been able to stay consistent with his diet over the years (15:19) The concept of ‘priming' for the carnivore diet (19:39) The emotional challenges people face when switching to carnivore (24:46) Spices and seasonings on the carnivore diet (28:28) Non-scale victories Raymond has had following a carnivore diet (31:33) Orange Theory, Karate, Jiu Jitsu, hiking, and running (35:41) Why Raymond shares his message with others (38:57) A truly ASTOUNDING carnivore success story (42:29) Fasting and the carnivore diet (47:40) How Raymond's family has benefited from the carnivore diet (50:15) Increased libido on carnivore (52:38) The MYTH about carnivore and heart disease (55:34) Outro Thank you for listening to Protecting Your Nest. For additional resources and information, please see the links below. Links: Resources Mentioned in this Episode: The Steak and Butter Gang: https://sbg-s-meat-up.mn.co Dr. Tony's video on Carnivore Priming: https://www.youtube.com/watch?v=6IL6KsHgtTU Raymond Nazon: YouTube: https://www.youtube.com/channel/UC8l7xBJzug3R6lDYz1dhigw FB: https://www.facebook.com/rnazon/ IG: https://www.instagram.com/raymondnazon/?hl=en Email: rnazon@gmail.com 90 Day Challenge: https://sbg-s-meat-up.mn.co/plans/316276?bundle_token Dr. Tony Hampton: Linktree: https://linktr.ee/drtonyhampton Instagram Account: https://www.instagram.com/drtonyhampton/ LinkedIn Account: https://www.linkedin.com/in/drtonyhampton/ Ritmos Negros Podcast: https://podcasts.apple.com/us/podcast/ritmos-negros/id1534043495 Q Med: https://qmedcme.com Symposium for Metabolic Health Lectures: https://www.lowcarbusa.org/smhp-symposiums/san-diego-2022/ How Waking Up Every Day at 4:30 Can Change Your Life: https://www.youtube.com/watch?v=qOEB1Fr0_MM • • Keto Mojo: https://keto-mojo.com/speakers/tony-hampton/
Send us a textEver wondered if training with your partner is a recipe for relationship gold or disaster? In our premiere episode of the rebranded Fortis After Hours Podcast, we pull back the curtain on what it's really like to share training sessions, sweat, and sometimes tears with your significant other.After a decade of training together through Orange Theory, CrossFit, and ultimately finding our home in competitive powerlifting, we've experienced the full spectrum of couple's fitness dynamics. From the early days of heated gym arguments to our current "diamond" training relationship, we candidly discuss how communication, boundaries, and persistence transformed our training partnership into something special.The truth? Not every couple should train together. We explore why some relationships thrive in a shared fitness environment while others fare better with separate workouts. For those who do want to team up, we reveal the key difference between couples who succeed and those who struggle: alignment in passion and commitment, not necessarily matching fitness levels or identical goals.Our journey through powerlifting has taken us across the country, with Liz achieving competition bests of a 385lb squat, 203lb bench, and 457lb deadlift, while Nate has hit a 585lb squat, 407lb bench, and 672lb deadlift. But beyond the numbers, we've discovered how our distinct training personalities have influenced each other, with Liz adopting more energy for certain lifts and Nate learning the value of strategic intensity management.Whether you're currently training with your partner, considering making the gym a couple's activity, or have decided it's absolutely not for you, this episode offers practical advice on supporting each other's fitness journeys. The communication skills we've developed spotting each other have strengthened our marriage outside the gym walls – proving that sometimes the heaviest things we lift together aren't weights, but expectations and understanding.Join us for this honest conversation about strength, relationships, and finding your way together. Subscribe to the Fortis After Hours Podcast for more unfiltered discussions about fitness, mental health, relationships, and everything in between!Support the showThanks for listening! Please remember to subscribe to the podcast, leave us a rating and share it with your friends so we can continue to grow!-You can now become a Fortis After Hours Supporter by using the link below! This will help support the podcast as we continue to grow and we will give you a shoutout on the next episode after you subscribe as well as give you top priority for different topics or discussions you'd like us to have on the podcast. Thank you for your support!https://www.buzzsprout.com/1369834/support-Follow us on social media for daily fitness and powerlifting content including workouts, helpful tips and client success stories!@fortisfitnessstudio-HOSTED BY@lizribaudo_fortis@nateribaudo_fortis
With Ace J out, the running duo recaps their 4th of July antics and the Iceman's latest health reset—sparked by too many parties and a surprise Orange Theory class. Yoggin Yack calls out the Iceman's terrible summer shoe take, before the two lock in their next 10K. The Iceman previews a golf tourney at his old stomping grounds and somehow turns a search for a cheaper phone plan into a business deal. They wrap with hot takes on the Commanders' throwback uniforms and what it means for the fan base.
In today's Fast Break we're excited to bring you (a snippet) of our panel discussion at the recent Athletech Innovators Summit held in NYC, July 2025. Integrity Square Founder and HALO Talks host Pete Moore moderated a panel with Mark Federico (CEO of Fitness Holdings/Crunch Fitness) and Terry Blachek (Orange Theory Fitness) for a deep dive into the real-world challenges—and strategies—of scaling fitness franchises. Mark Federico's Growth Playbook Mark walked us through his journey, from running a nine-club independent brand to leading a 50+ club Crunch Fitness operation across 10 states. He shed light on the big question: Build new locations (greenfields) or buy existing ones (acquisitions)? He shared the calculus behind each approach, breaking down real cost factors and explaining why “development space” is critical for franchisees. Franchise Valuation—Not All Clubs Are Created Equal Many single-gym owners want “big company” multiples, but Mark explained why scale, growth runway, and strategic value make a huge difference in valuation. Pro tip: Buying a single club isn't the same as absorbing a whole region. If you want premium pricing, bring growth potential to the table. Financing Franchise Expansion Terry opened up about the risks and strategies he used to finance Orange Theory locations, including SBA loans, finding investor partners, and personally guaranteeing leases. They discussed what it really takes to stand behind a business—sometimes with tens of millions in personal guarantees—long before private equity gets involved. The Realities (and Rewards) of Entrepreneurship Both guests emphasized the massive personal and financial risks entrepreneurs take to build these fitness empires. Pete made an important point: These risks deserve respect and reward, not scorn. Bonus Insight: The "Microwave vs. Crockpot" Growth Model Terry shared Orange Theory's approach to expansion, balancing rapid growth with careful, sustainable development. If you're a franchisor or area developer, this is a must-hear perspective. Want to learn more? (You should. Otherwise you're playing checkers while the rest of the industry plays chess.) Give us 10 hours of your time at the next HALO Academy starting Sept 8, 2025. Register at https://www.thehaloacademy.com now for $495 and earn a $100 gift card from our friends at Promotion Vault. Testimonials at https://www.thehaloacademy.com/testimonials ================================================== Thanks to Promotion Vault and HigherDose for sponsoring. For 15% off products sitewide (excluding bundles, kits, and full saunas) use the code GOHALO at https://www.higherdose.com Resources Athletech News: https://athletechnews.com Mark Federico: https://www.linkedin.com/in/mark-federico-163069182 Terry Blachek: https://www.linkedin.com/in/terry-blachek-78431a174 Orange Theory Fitness: https://www.orangetheory.com Crunch Fitness: https://www.crunchfitness.com
Dr. Dominic Iacovone is a serial entrepreneur, investor, and founder of Relive Health—a nationwide network of health and wellness clinics started in 2017. With a passion for improving quality of life, Dominic has scaled Relive Health from a single location to over 26 open clinics (and 400 locations sold), offering services tailored to each individual's health needs. As a husband and father, his mission is to empower people to live well, not just get by, using a comprehensive approach to health that includes bloodwork, hormone optimization, medical weight loss, IV and ozone therapy, and much more. On this episode we talk about: Dominic's entrepreneurial story, from high school candy sales and pressure washing to building multiple 7- and 8-figure health businesses The personal loss that drew him to holistic health, and his education in molecular biology and chiropractic care Launching Relive Health before health “biohacking” was mainstream, and navigating skepticism The power of video and social media in building a local clinic into a nationally recognized brand Running lean early, but learning to delegate and invest for scale—transitioning from owner-operator to franchisor Franchise economics: location sizes, profit margins, required medical staff, and the in-depth education Relive Health provides Streamlining real estate selection using data on ideal clientele (income, lifestyle, spend) and neighborhood analysis tools Lifetime value and clinical impact: why hormone optimization is their most valuable (and life-changing) recurring service The realities and responsibilities around HRT (hormone replacement therapy) for men and women—why it's a lifetime commitment, and the need for transparency The myth of “get healthy quick,” and why patient education and expectation-setting are crucial Relive Health's ownership model, partnerships with leaders like Orange Theory founders, and Dominic's refusal to sell out just for an exit Passion, purpose, and impact: finding fulfillment in business that enriches lives Top 3 Takeaways Individualization Wins: A one-size-fits-all approach doesn't work for health or wealth—personalization and comprehensive care create long-term value. Delegate to Scale: Let go of operational roles early; invest in great people to take your business from one location to hundreds. Educate, Don't Just Sell: Success in health, like business, relies on honesty, setting realistic expectations, and investing in customer experience. Notable Quotes “I like nice stuff. I think quality of life is very important... there has to be a reward for your effort, or you'll hate what you do.” “If I'd tried to hold onto everything at my first location, I'd still be there—a half-million-dollar-a-month business but not the legacy I'm building now.” “Starting hormones is a lifetime commitment. If anyone tells you different, they're lying to you. You have to know what you're signing up for, and do it right.” Connect with Dr. Dominic Iacovone: https://www.instagram.com/iacovone/?hl=en Clinic Network: https://relivehealth.com/
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Matthew and Mo sit down with Edward Hertzman, founder of Athletech News, to unpack insights from last week's Innovation Summit in NYC. From fitness industry disruption and wearable tech to rethinking health outcomes and branding, they explore where the industry is heading. Key takeaways include: Why the fitness industry may need a new name. The dangers of unregulated TRT use and peptide clinics. Tracking actual health outcomes instead of just gym check-ins. The role of wearables in reshaping accountability and personalization. How HVLP models like EOS and Crunch are thriving. The strategic value of long-term thinking in event planning. What disruption in fitness can learn from other industries. The surprising power of fashion and discipline in health branding. Opportunities for collaboration across wellness, hospitality, and tech.
Why do women and men get vastly different results from the same workout and diet plan? In this Fitness Friday episode on the Habits and Hustle podcast, I sit down with Dr. Stacy Sims, exercise physiologist, who reveals the differences that affect every aspect of how women should approach fitness and nutrition. We dive into how puberty creates a biomechanical shift that changes everything and reveal why popular fitness trends like Zone 2 training and Orange Theory classes may actually be working against women's biology. We also share the specific strategies women need to combat muscle loss, maintain bone density, and optimize body composition. Dr. Stacy Sims is an international exercise physiologist and nutrition scientist who specializes in sex differences in training, nutrition, and environmental conditions. She's the author of "Roar" and "Next Level" and has spent decades researching how women's unique physiology requires different approaches to health and fitness. What we discuss: Why women are born with different muscle fiber types than men Why Zone 2 training isn't optimal for most women throughout their lives The importance of power-based and strength training for women's longevity How perimenopause changes training needs Why moderate intensity workouts can increase cortisol and visceral fat Why women need heavy lifting (0-6 reps) during perimenopause Why women are more prone to ACL injuries and frozen shoulder Thank you to our sponsor: Momentous: Shop this link and use code Jen for 20% off Therasage: Head over to therasage.com and use code Be Bold for 15% off TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Bio.me: Link to daily prebiotic fiber here, code Jennifer20 for 20% off. David: Buy 4, get the 5th free at davidprotein.com/habitsandhustle. Find more from Dr. Stacy Sims: Website: https://www.drstacysims.com/ Instagram: https://www.instagram.com/drstacysims Find more from Jen: Website: https://www.jennifercohen.com/ Instagram: @therealjencohen Books: https://www.jennifercohen.com/books Speaking: https://www.jennifercohen.com/speaking-engagements
When it comes to your fitness routine, what are you training for? If you're like most of us, not a marathon or a bodybuilding competition. And yet, most trainers and fitness influencers advise us to train like we are! What if instead, we train for life?! Those fitness habits look pretty different…and they're A LOT easier to maintain. In this episode of Salad with a Side of Fries, host Jenn Trepeck welcomes Emily Nichols, a personal trainer and host of Habit Hack Your Health, to explore the art of forming lasting fitness habits. Emily shares her expertise on creating keystone habits, mastering functional movement, and embracing a habit loop of cue, routine, and reward to foster lasting lifestyle changes. From rejecting diet culture to prioritizing enjoyable workouts, this conversation offers practical strategies to move your body, fuel your soul, and be your best self.The Salad With a Side of Fries podcast is hosted by Jenn Trepeck, who discusses wellness and weight loss in real life, clearing up myths, misinformation, and bad science surrounding our nutrition knowledge and the food industry. Let's dive into wellness and weight loss for real life, including drinking, eating out, and skipping the grocery store.IN THIS EPISODE: (00:00) Emily defines habits as ingrained actions that require minimal decision-making(04:56) Emily's journey from stress and unhealthy habits to embracing her fitness journey(09:34) Habits are reframed as lifestyle choices that reduce decision fatigue(11:20) Keystone habits are introduced as foundational actions that inspire other healthy behaviors(14:20) Training for life is defined as sustainable movement and nutrition practices, not tied to restrictive goals(21:11) Forming habits takes about 90 days, Emily challenges the notion of intense workouts(27:00) Shifting away from diet culture, emphasizes strength training for body composition (30:54) Habit loops (cue, routine, reward) are explained, with tangible or intangible rewards KEY TAKEAWAYS:Adopt keystone habits that inspire other healthy behaviors, such as improved nutrition and sleep, to create a sustainable lifestyle foundation.Build sustainable fitness habits using cues (e.g., calendar reminders, Post-it notes), routines, and rewards, taking small, intentional steps to reduce decision fatigue and foster long-term consistency, ultimately creating lasting lifestyle changes within approximately 90 days.Embrace functional movements and sustainable nutrition, prioritizing enjoyable fitness habits tied to personal identity and joy over diet culture and extreme workouts, to support everyday activities and promote lasting health, not just scale numbers.QUOTES: (00:00) "Habits for me mean less decisions. Habits are part of my lifestyle." - Emily Nichols(01:05) "If your plan has you opting out of life, it's not your plan for life." - Jenn Trepeck(08:55) "The thing I hear all the time is, well, I just need to do it. And I'm like. Yes. But, that doesn't get us there. The other piece of this is habits." - Jenn Trepeck(23:17) "Because the other thing thats in our heads is I have to kill myself in a workout." - Jenn Trepeck(30:38) "The reward part of all of this... people often forget." - Jenn TrepeckRESOURCES:Become A Member of Salad with a Side of FriesJenn's Free Menu PlanA Salad With a Side of FriesA Salad With A Side Of Fries MerchA Salad With a Side of Fries InstagramGUEST RESOURCES:Emily | Habit & Fitness Coach
Is group fitness helping or hurting your body composition goals? In this Fitness Friday episode on the Habits and Hustle podcast, Liron and I dive into the controversial world of group fitness classes like Orange Theory, Barry's Bootcamp, and F45. We discuss why these high-intensity classes can spike your appetite, burn out your adrenals, and leave you injured—plus what's actually working in the group fitness space. We also explore the rise of Hyrox as a better alternative to CrossFit, why Pilates shouldn't be your only workout, and the social benefits that keep people coming back despite the drawbacks. Liron Kayvan founded BFLA in 2019. He's a NASM Certified Group Fitness Instructor, Personal Trainer, and Transformative Life Coach. Liron has competed in Amateur MMA, Brazilian Jiu Jitsu, and Rugby and has been a Fitness Coach for over 10 years. What we discuss: The rise and reality of group fitness popularity Why Barry's Bootcamp can spike cortisol and appetite The "aimless running around" problem in most classes Hyrox vs. CrossFit: A safer group fitness alternative Why Pilates alone won't change your body composition The social benefits that make group fitness worthwhile When group fitness works vs. when it backfires The importance of having specific fitness goals Why "something is better than nothing" still applies How to choose group fitness that actually serves your goals Thank you to our sponsor: Therasage: Head over to therasage.com and use code Be Bold for 15% off TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE for up to $300 off and a 3-year warranty on air purifiers. Bio.me: Link to daily prebiotic fiber here, code Jennifer20 for 20% off. David: Buy 4, get the 5th free at davidprotein.com/habitsandhustle. Find more about Liron Kayvan: Website: https://www.beyondfitnessla.com/ Instagram: @beyondfitnessla Find more from Jen: Website: https://www.jennifercohen.com/ Instagram: @therealjencohen Books: https://www.jennifercohen.com/books Speaking: https://www.jennifercohen.com/speaking-engagements
In this powerful and raw episode, Brad sits down with special guest Paul Casey, whose story of redemption will leave you inspired and fired up to take full ownership of your life. Paul spent 10 consecutive years in some of the toughest prisons in the California Department of Corrections. But instead of letting that time break him, Paul used it as fuel for transformation. Toward the tail end of his sentence, he got sober, dove into fitness and nutrition, and began helping others with their macros and training—all from behind bars. Upon release, Paul wasted no time jumping headfirst into the fitness industry—training clients at Orangetheory and leading group fitness classes. Today, he's the proud owner of The Better You, a thriving personal training business in the Bay Area offering private and group coaching. We talk about: What prison really taught him about discipline and character How fitness and sobriety became his anchor The mindset it takes to turn rock bottom into a launching pad His transition from incarceration to entrepreneurship Why daily habits and structure are non-negotiable in building a better life Paul's story is proof that your past does not define you—and that with purpose, discipline, and a vision, you can rewrite yours. Follow Paul on Instagram - @the_coach_paul Interested in working with a coach? Get a free nutrition consultation - Schedule Here Join Us On Patreon - Join Here Submit your questions to be featured on our Q&A episodes. Order from Cured Supplement Order from Legion Supplements and get 20% off your first order by using discount code: keynutrition Connect with us on Instagram Host Brad Jensen – @thesoberbodybuilder Guest Paul Casey - @the_coach_paul Next Level Nutrition – @mynextlevelnutrition Episode Timestamps 00:00 "From Victim to Predator" 08:05 Assault and Terrorist Threat Conviction 14:11 Numbness and Hustle After Loss 17:01 Drug Dealing Descent Into Addiction 22:36 Transformation Through Inmate Mentorship 29:50 Discovering Passion Through Helping Others 35:19 "Sobriety Journey: In and Out" 40:08 Sacrifices for Fitness Success 46:47 Self-Neglect Due to Overcommitment 50:03 Hormonal Differences: Impact on Fitness 54:21 Ego-Free Transformation Journey 59:18 Identity Transformation Steps 01:05:54 Overcoming Negative Self-Image 01:09:47 Sharing Stories Boosts Business 01:14:06 Embracing My Past as an Asset 01:20:28 "Comparison as Joy's Thief"