Podcast appearances and mentions of Brooklyn Heights

This week, we go back to 1977 to discuss THE SENTINEL, a supernatural horror film boasting a sublime cast including Burgess Meredith, Jeff Goldblum, John Carradine, Beverly D'Angelo and Christopher Walken. We've got demons, gateways to Hell and creepy priests all set in Brooklyn Heights.    Intro:    “Necromaniacs” – Mike Hill Outro: “The 11th Commandment”– Bethlehem

Jonathan Greene is a thought leader in the real estate investing space. His podcast, Zen and the Art of Real Estate Investing is one of the fastest-growing real estate podcasts in the world. He is a lifelong real estate investor, on-market team leader, and luxury agent, as well as a certified life coach and real estate coach. He hosts in-person and online real estate investor meetups monthly.Jonathan's company, Streamlined Properties, is a single-member LLC that sources off-market deals in New Jersey and other cities across the country. Streamlined Properties, brokered by ΓEA⅃, is his solo team that helps buyers, sellers, and investors make wise and informed real estate decisions. His team has been featured in RealTrends America's Best for 2022, 2023, and 2024, ranking in the top 1.5% of teams in the country.Jonathan has been involved in real estate transactions for more than 30 years. He runs a separate family real estate partnership with his sister, Karin. They have owned countless properties in New York, New Jersey, Florida, and California that were managed as both long-term and short-term rentals.Jonathan Greene provides real estate investment guidance, Zoom workshops, and in-person meetups monthly through his investor/podcast brand, Zen and the Art of Real Estate Investing. His on-market team covers New Jersey and has deal funnels and agent relationships in every primary market. Jonathan is a licensed real estate associate broker in the state of New York and a licensed real estate broker-salesperson in the state of New Jersey.Jonathan is a national speaker who has been featured at Dippidi Deep Dive 2021 (keynote speakers were Gary V and Tom Ferry), Curaytor Excellence, NurtuRE Con, and local events. He was on the panel, How to Find Deals in an Uncertain Market, at BPCON 2023. He has been a guest on several real estate podcasts, such as BiggerPockets Podcast three time (eps. 584, 667, and 1054), The Best Real Estate Investing Show Ever, The Passive Income Attorney, and Multifamily Insights.Jonathan's background is as a former attorney, gallerist, museum curator, and educator. He grew up in Brooklyn Heights, NY, but graduated high school in NJ at the Peddie School. He has a B.A. in Criminal Justice from the University of Hartford and a J.D. from Nova Southeastern University Shepard Broad Law Center in Ft. Lauderdale. Jonathan lives in Mendham, New Jersey, and has two adult children.Jonathan's hub site can be found at www.trustgreene.com.Social links:www.zenandtheartofrealestateinvesting.comwww.trustgreene.comwww.streamlined.propertiesChapters00:00 Introduction to Passive Investing06:41 Transitioning from Active to Passive Investing12:24 Understanding the Passive Buy Box18:10 Exploring the Sub-100 Unit Market23:57 Navigating Debt and Investment Risks31:34 Resources for Passive Investors36:43 Personal Growth and Future Aspirations41:15 outro RANDY SMITHConnect with our host, Randy Smith, for more educational content or to discuss investment opportunities in the real estate syndication space at www.impactequity.net, https://www.linkedin.com/in/randallsmith or on Instagram at @randysmithinvestorKeywordspassive investing, real estate, syndications, market trends, investment strategies, multifamily, due diligence, buy box, debt management, wealth building

As broadcast @ www.totallywiredradio.com Tuesday 18.03.2025LIVE FROM THE BBE STORE LONDON FIELDS - 3HR ALL VINYL SPECIALHour One and Two with Alan Kenny Arscott & Ket Shah01. Herbie Hancock - Death Wish (Main Theme) (Columbia 1974)02. Mike Mainieri - Bullet Train (Warner Bros 1981)03. A Song For You (Duendita & Lyriya) - Innervisons (Rhythm Section Int 2024)04. Isaac - Love Theme (Illija Rudman Higher Ground Mix Part 1 (Brooklyn Heights 2025)05. Magoya (Ft. Ella Knight) - The Most Beautiful Lie (Brownswood 2024)06. Jhellisa - Friendly Pressure (Acoustic Version) (Dorado 1995)07. Second Image - Images (Polydor 1981)08. Bobby D'Ambrosio - So Thankful (Definity Recs 1999)09. Don Glori - All Seeds (DeepMatter Recs 2024)10. Carolyn Crawford - Get Up and Move (Kent 1972/2024)11. Gareth Donkin - Autumnbreeze (First Word Recs 2020)12. Q. Tip - Even If It Is So (Unisex 2004)13. Maxi - Lover to Lover (South Street Soul 2024)14. Jeffree - Loves Gonna Last (MCA 1979)15. Abasé - Crossroads (Oshu Recs 2019)16. Kalabrese - Disco Kalkbreite (Rump 2021)17. Nathan Haines (Ft. Eo) - Just Holdin' On (EMK 2024)18. Johnny Bristol - I Wouldn't Change A Thing (MGM 1975)19. Cameo - Smile (Chocolate City 1977)20. Mass Production - Shanté (Atlantic 1980)21. Kon - Touch Of Class (Kon Edit) (101.apparel.com 2024)22. Nautilus Ft. John Turrell & Toni-L - Georgy Porgy (Kudos Recs 2024)23. Dwelé - Too Fly (Bootleg 2005)24. Stevie Wonder - Too High (Motown 1973)25. D'Angelo - Da Joint (Bootleg 2001)26. Mr Fingers - Closer (MCA 1992)27. LTJ Experience Ft. Joe Batan - Ordinary Guy (IRMA 2003)28. Pacific Jam - Feelin' Gently (Discomate Japan 1981)29. Starship Orchestra - All Those Things (Aquillas Coisas Todas) (CBS 1980)30. Yukihiro Fukutomi Ft. Josh Milan - Love Each Other (King Street 2002)31. Frankie Knuckles - Ft. Nicki Richards - Keep On Movin (Danny Krivit Re-Edit) (Junior London 2001)32. Jill Scott - Crazy (Remix) (White 2005)33. Ron Trent - Tribute (Jazzflight Unlimited 2003)34. Aquarian Dream - You're A Star (Laroye Rework) (If It Ain't Jazz 2025)35. Modaji - Razzle Dazzle Disco (Headwork 2017)36. Tom Noble - I Get Lifted (Razor n Tape 2025)

Register here for the live online event to learn about ‘Cleveland's Amazing Cash Flow Opportunities on Thursday, 3/20. Keith discusses the current state of the real estate market, highlighting that single-family rents have risen 41% since pre-pandemic times, while multi-family rents have increased by 26%. Single-family rents have been rising faster than prices for nine months, benefiting investors.  Austin, Texas, is an example of how increased supply can lower rents, as seen in their drop in rents after the city relaxed building regulations.  Real estate strategy expert, Phil, joins us and explains how this niche method can offer high leverage and cash flow. Show Notes: GetRichEducation.com/544 For access to properties or free help with a GRE Investment Coach, start here: GREmarketplace.com GRE Free Investment Coaching:GREmarketplace.com/Coach Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE  or e-mail: info@RidgeLendingGroup.com Invest with Freedom Family Investments.  You get paid first: Text FAMILY to 66866 Will you please leave a review for the show? I'd be grateful. Search “how to leave an Apple Podcasts review”  For advertising inquiries, visit: GetRichEducation.com/ad Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free— text ‘GRE' to 66866 Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation Complete episode transcript:   Automatically Transcribed With Otter.ai    Keith Weinhold  0:01   Welcome to GRE I'm your host. Keith Weinhold, build it and rents will fall. I discuss the direction of rents and prices. Then a real estate strategy for all time that can generate 8x leverage with investor cash flow and the exact city that could be the most advantageous for it today on get rich education.    since 2014 the powerful get rich education podcast has created more passive income for people than nearly any other show in the world. This show teaches you how to earn strong returns from passive real estate investing in the best markets without losing your time being a flipper or landlord. Show Host Keith Weinhold writes for both Forbes and Rich Dad advisors and delivers a new show every week since 2014 there's been millions of listener downloads of 188 world nations. He has a list show, guess who? Top Selling personal finance author Robert Kiyosaki, get rich education can be heard on every podcast platform, plus it has its own dedicated Apple and Android listener phone apps build wealth on the go with the get rich education podcast. Sign up now for the get rich education podcast, or visit get rich education.com   Corey Coates  1:13   You're listening to the show that has created more financial freedom than nearly any show in the world. This is get rich education.   Keith Weinhold  1:29   Welcome to GRE from elizabeth new jersey to Elizabeth, Colorado and across 188 nations worldwide. I'm Keith Weinhold, get rich education, founder, Forbes real estate council member, Best Selling Author and long time real estate investor, you are inside, get rich education. What's that all really mean? Ah, I'm just another slack jod and snaggletooth podcaster.nationally, rents for single family homes are growing faster than for multi family apartments. Okay, that you might have already known, because for a few years, we've been in this era where available single family rentals are scarce and apartments are closer to being adequately supplied across the nation. We're now at the point where median single family home rents are up 41% since those blissful and Halcyon pre pandemic days, and yet, multifam rents are up just 26% since that time. So it's 41 versus 26 and that's all according to a new report from Zillow. Now you probably listen to this show every week, so although that might be a helpful update, you probably don't find those facts surprising at all. But here's a more nascent trend that could surprise you. Every single month for the past nine months now, single family rents have risen faster than single family prices. Yeah, the John Burns home value index is up 3.3% annually, and the rent index shows that those rents are up 3.6% so 3.6 versus 3.3 really not a big gap there, but single family rents rising faster than prices for nine months. You know that's exactly what swings things into your favor as a real estate investor, it increases your ratio of rent income to purchase price. This has been happening because for someone that needs housing out there, paying rent has looked more affordable than buying a home. So then those things have to soon come back into balance. Now you remember that five months ago, I visited Austin, Texas, walked the streets and with all of the new building of apartment towers there, I called it America's oversupply, ground zero for apartments. Well, I'm not sure if you've noticed, but here, a few months later, major media sources are now reporting on the same thing that I was telling you about on the ground five months ago, and this is really insightful for real estate investors in a real world case study that will be on every intro to economics syllabus this fall, rents in Austin, Texas plunged. They fell 22% from their peak a couple years ago after the city accelerated permitting processes and scaled back the rules on building height, and this is exactly what created Austin's apartment supply surplus and therefore lower prices for renters. Bloomberg was the one recently reporting on this. So Austin's, if you build it, rents will fall mantra that created about 50,000 new units over just the past two years, a 14% increase. I mean, that is the biggest spike in supply of any US city. Over that time, just tons of cranes in the air. And by the way, the median asking rent in Austin, Texas is now $1,400 remarkably, though, that is down a full 400 bucks from the height of the pandemic. I mean, that is such an aberration That is so weird and rare. Yeah, Austin rents dropped from $1,800 down to $1,400 in in fact, that is so weird, and they've fallen so much that notoriously pricey Austin is no longer the most expensive city in Texas. It's now DFW. And you know, this is astounding on a few levels, because typically rents are even more stable than home prices. Gosh, but now to take off our investor hat for just a minute. Don't worry, we'll put it right back on. This is what society needs. I mean, how in the world are we the nation that put a man on the moon in 1969 yet we can't house our own people today. It's what I've discussed before. We need to build more. If you build it, rents will fall. If you build it, home, prices will become affordable. Again, we're not doing enough of that. Not enough places are following Austin's model. Up zoning, as I've told you before, up zoning. That's the name for allowing taller building heights. And you know what? That's something that both developers and environmentalists often like. Both types developers get what they want, and environmentalists know that housing and the economics of that are more efficient. There's less energy use in everything when we build up and we build apartments rather than single family homes, Austin relaxed regulations and they got it done. So congrats to them. I mean, that is a model for what we can do to address not only housing affordability, but the swelling homelessness problem like I enjoy talking about as well. So yeah, congrats, Austin, though you might have gotten too far ahead of your growth for the short term. America really needs the housing so thank you.    Now here's some ominous news for society and the economy. I wouldn't make too much of it yet, but the Atlanta Fed tracker has plunged. They're now forecasting a shrinking economy this quarter, minus one and a half percent. GDP is a projection which that gets us going down into recession territory, and part of the reason for that is this recent drag in consumption. But news like that can come and go, and we all know how frightfully just laughably bad recession predictions have been for years. We haven't had one in five years. So I want you to get the longer term lesson here, because things pop up like this over time. What usually happens to real estate in a recession? Because we know that there's going to be one. No one knows when. What happens is that unemployment rises. That is bad, home prices go up. Yes, home prices typically rise modestly in a recession. Just remember, since World War Two, home prices only fell significantly in one period, and it was a bad one in those years around 2008 what happens to interest rates? Interest rates of all kinds. In a recession, they fall. Interest rates fall. The Fed make sure that happens, and the reason for that is rates fall because the economy needs the help to review what you've learned so far today, single family rents are rising faster than apartment rents. Single Family rents are rising faster than single family home prices, although not by much. And Austin is proof that if you build it, prices will fall. And during recessions, residential real estate is a good place to be. Then let's say it's a widespread job loss recession as we pivot into the core content of today's show, you're probably quite familiar with the turnkey real estate investing model, where ideally on day one of your property ownership, your income property is either new or renovated. There's a tenant in it. It's under management, and you might even get a little trickle of tenant rent at the closing table. All right, but instead, what if you had six months of patience you own the property for those months through the renovation, and what's your reward for doing that? It is both high leverage and high cash. Flow, potentially, and usually those notions are antagonistic. High leverage means low cash flow and vice versa, but not with what we're talking about today, my expert guest and I discuss how you can have both the cash flow, which is like your spending money, and the leverage that constitutes your long term wealth growth, and he has bought, renovated and sold more than 2000 properties. And my guest and I go back more than 10 years before I go to break where you hear who sponsored the show this week, I have a trivia question for you, and you'll see what this has to do with our episode soon enough, Ohio has six cities with a population of 100,000 or more. Name them. Name those six Ohio cities. I'll give you your answer later. I'm Keith Weinhold. You're listening to get rich education.   You know what's crazy, your bank is getting rich off of you. The average savings account pays less than 1% it's like laughable. Meanwhile, if your money isn't making at least 4% you're losing to inflation. That's why I started putting my own money into the FFI liquidity fund. It's super simple. Your cash can pull in up to 8% returns, and it compounds. It's not some high risk gamble like digital or AI stock trading. It's pretty low risk because they've got a 10 plus year track record of paying investors on time in full every time. I mean, I wouldn't be talking about it if I wasn't invested myself. You can invest as little as 25k and you keep earning until you decide you want your money back, no weird lock ups or anything like that. So if you're like me and tired of your liquid funds just sitting there doing nothing, check it out. Text, family to 66866, to learn about freedom. Family investments, liquidity fund, again. Text family to 66866,    hey, you can get your mortgage loans at the same place where I get mine, at Ridge lending group NMLS, 42056, they provided our listeners with more loans than any provider in the entire nation, because they specialize in income properties, they help you build a long term plan for growing your real estate empire with leverage. You can start your pre qualification and chat with President Caeli Ridge personally. Start Now while it's on your mind at Ridge lendinggroup.com, that's Ridge lendinggroup.com.    Richard Duncan  12:46   This is Richard Duncan, publisher and macro watch, listen to get rich education with Keith Weinhold, and don't quit your Daydream.   Keith Weinhold  13:02   We were last graced with the presence of this week's guest about two and a half years ago. Since then, we had dinner together in Boston. He is a long time experience expert in the real estate BRRRR strategy will explain, and he knows just the exact few markets where the strategy really works and where it doesn't, and he explains how this can deeply accelerate your ROI and your portfolio growth and get this he's been a real estate investor since he bought his first rental property in 1978 he's been working the burst strategy and mentoring others on it since before there even was a burr acronym, brrr, he has mentored and coached more than 5000 investors. Oh, it's great, Phil, welcome back onto the show.   Phil Alexander  13:54   Keith. Thanks so much. It's such a pleasure to be here. It's always great to see you, and the time really flew from when we were able to break bread together in Boston, which is my hometown. And as I recall, we went to America's oldest restaurant, the union Oyster House, which was a fun experience   Keith Weinhold  14:14   right, where there are lobsters crawling all over the place. Yeah, that was a cool distinction to meet with you in America's oldest restaurant there in Boston. Pretty unforgettable. Phil, though you're from Boston, well, that's not really where the cash flowing numbers work so much you're an expert in the art of the BRRRR  the real estate, buy, rehab, rent, refinance and repeat strategy, and then we'll discuss the market that you say is number one in the USA for this so really high level, big picture. For those that don't know, what is the burr strategy? What makes it so compelling?   Phil Alexander  14:55   There are a lot of different ways Keith to discuss the burr. Strategy. It really is nothing more than a turnkey property. However, in the old days, I'll say, you know, I've been in the business for over two decades, we would sell turnkey properties, and a buyer or investor would come to us, and we'd show them a number of properties that were available. They'd pick one, we'd renovate it, and then they would have it inspected, and then we would correct against that ugly inspection report, and then they probably would be using leverage, so there'd be an appraisal, and then we'd put a qualified tenant in place. And after all that had happened, we would close on the property, and they'd be cash flowing from day one. There's nothing wrong with that approach and strategy. It's very conservative, but relative to the burst strategy, Keith The one big element that's missing in the classic turnkey model, there's no built in equity. And what the burst strategy does is it allows the investor to create value through that renovation, and it's nothing more really than a developer himself or herself does when they renovate the property to create value, and in doing so, you then wait a prescribed period of time, often called a seasoning period, and then you do a cash out refi to pull out that built in equity that you created yourself. And the idea then is to recycle that cash and buy into your next property.   Keith Weinhold  16:35   Why don't you give us a real example with some numbers?    Phil Alexander  16:40   Let's say you could find a place. Now, anybody in California is going to listen to this say this doesn't happen because you can't buy houses for this. But trust me, you can't. You buy a house for $60,000 you renovate it for $40,000 that means you have $100,000 invested in that property. However, you bought that house because you knew, once renovated, it was likely to be worth, let's say, conservatively, 120,000 and yet, when you go and do the cash out refi often at six months from the time you acquired the property in the first place, you're going to be able to pull out up to 75% of that appraised value. I'll do the math for you quickly. 75% of that $120,000 is $90,000 you only put 100,000 into the property in the first place. So at a glance, that suggests that you've gotten this property for $10,000 Well, to be fair, you do have closing costs. So let's say the closing costs and the finance fees on that cash out refi loan are about $5,000 so in essence, for $15,000 you now own a property worth 120,000 now an illustration of the value of this BRRRR strategy is if you were to go and buy that very same house, 420,000 renovated, tenanted, cash flowing, it would cost you 20% down, which would be $24,000 plus finance fees and closing costs would push it to or over $30,000 here's the bottom line. Would you rather get it so it's cash flowing from day one after closing, no built in equity and 30 or $32,000 out of pocket? Or would you rather get it where you only have 15,000 out of pocket? And I can do the math on that and tell you that you're more than doubling your cash on cash return with the BRRRR strategy   Keith Weinhold  19:07    yes, and you've also increased your leverage ratio in the example that you gave after waiting six months, much of which includes waiting for that rehab to take place, you have A 120k property. Like you said, you only have 10k into it. Maybe add five more K to that for closing costs and such. So you've got 15k into a 120k property. That is an eight to one leverage ratio,   Phil Alexander  19:33   exactly. And there are numerous other examples, typically speaking, Keith in good investor advantaged markets with the burst strategy. You can expect after leverage, after that, cash out refinance loan to be netted in the range of 200 to $250 per month cash flow. That's the rental property the. Less all of the direct expenses, less your monthly payment on the loan. Your net positive cash flow every month is between 202 150 in most good markets,   Keith Weinhold  20:13   that is really good on a single family home, because typically when you have a higher leverage ratio, when you're borrowing more, that really crunches your cash flow. But in this terrific example that you gave, it does not So Phil to help distinguish the burr strategy from an investor buying a turnkey property. To make that distinction, I think of the turnkey provider is really already doing the first three letters of the BRRRR acronym for you, because the turnkey company, they buy it, they rehab it, and they rent it before selling it to you. They're doing the first three for you here, when you hang around for all five letters of the acronym, you can be the beneficiary of what you just described.    Phil Alexander  20:58   Spot on, Keith, that's exactly right. The bottom line is, I think a game changer for our company of late is that we have found a market where you could earn two to three times the net positive cash flow on a monthly basis with the BRRRR strategy.    Keith Weinhold  21:19   Yes, we're going to get into just where that market is, the number one market in the USA for the burr strategy, in Phil's opinion. But Phil, I think before some people wrap their head around the BRRRR strategy, sometimes they consider the investor doing this themselves. What's intimidating about doing BRRRR by yourself is that first R in the burr strategy, the rehab, it seems like a nightmare, especially across state lines for an investor to find and retain and to manage contractors, but you have a system where this is all integrated.   Phil Alexander  21:57   exactly, you Know, Keith, I consider the two biggest pain points for an early investor is actually that first letter the B. You can buy properties anywhere, but the trick and the key is to buy a property that you know, with proper renovation of a rental standard, in fact, will be worth, generally, 20 to 30% more than your out of pocket cost. The second pain point is the construction component, finding a contractor, managing a contractor, keeping the contractor on the job and productive and not running away with your money.   Keith Weinhold  22:44   We make you lose faith in humanity. Yeah,   Phil Alexander  22:48   yeah. We don't really even need to go into detail more on that, but you're absolutely right, and what we do, which I think has made a significant difference, we have our own crews. We're able to have the projects managed. We have detailed scopes of work, for example, that detail line by line, item by item, the scope of work and the draw schedule to renovate a property and deliver it on time, on budget, without exception,   Keith Weinhold  23:21   tell us about the track record of the team in the contractors. I think most people's bad experience starts with day one, when the contractor shows up 45 minutes late with beer on their breath.   Phil Alexander  23:35   It could be, it could be, I am blessed. Currently, I'm active in three markets, although during my career, I've worked in 19 different markets around the country, not become fickle, but because markets do come and go. But I'm in Baltimore and Philadelphia and Cleveland right now, and the bottom line is that I have cruise boots on the ground in every market, and my one general contractor that oversees all three markets, he's been with me for over 15 years. As you mentioned earlier, I've been in the business for over two decades. We've just been doing this, like you said, since before there was an acronym to what we were doing. It's just a sensible thing to do. We know each other well. We get the scope of work done accordingly. That's something that we, with pride, say is a guaranteed number, which you don't often find in this business. Meaning if we have not gotten it right, if we have screwed it up, if we find something that we missed when we were, you know, reviewing the house and drawing together the scope of work, that's not the client's problem. That's our problem. If we say the rehab is 50,000 the rehab is 50,000 period there is no cost overrun.   Keith Weinhold  24:58   We don't want. Contractors smelling like Michelob Ultra we want contractors smelling like sawdust and WD 40. But Phil, you talked about the specific markets that you work in because they're burr advantage markets, Cleveland, Philadelphia and Baltimore. Tell us about the one that is number one in the nation right now, and why   Phil Alexander  25:21   Cleveland, Ohio. And it's not because my dad was from Cleveland. When we were kids, we all played I haven't met one person who hasn't on a seesaw, if you recall, you know, and now in your mind's eye, imagine the seesaw. One end is home prices and the other end is annual return. When the home prices are high, the returns are low. When the home prices are lower, the returns are higher. That's why, sadly, for virtually everybody on the West Coast, my hometown of Boston, New York, Washington, DC, South Florida. These are amongst, to put it bluntly, the worst markets in the country to try and cash flow positive. What makes Cleveland, however, especially unique. I'm oversimplifying, perhaps, but it is blessed to have both lower home prices than most markets, but very healthy real world rents, and that's a juxtaposition that causes extreme cash flows. I think at the current moment, I might have one property that doesn't cash flow 500 or more dollars per month, net positive cash flow, as we were discussing, 200 to 250 is normal for a good market, even in my other markets of Baltimore and Philadelphia. But you come to a market like Cleveland, and it's absolutely extraordinary. This is a perfect segue, if you'll allow me to the thing that makes us and me different. There's a billionaire car dealer by the name of herb chambers in Boston. In fact, he just sold, I understand his business for $1.58 billion massive car dealer. That's not important. What is important is his whole marketing mantra, Keith, is I don't sell you cars. I help you acquire your next vehicle. I don't just sell investors houses, Keith, I have taken an approach, and I've been doing this for a number of years, where I help investors achieve their goals. I have a very specific process, and I'd be happy to share, if you'll allow me, yeah, I first ask people about their war chest. To me, that's the amount of liquid capital they have to invest when they're ready to pull the trigger. It's not just cash in the bank. It can be equity in a home that they can pull out with a home equity line of credit, a HELOC, maybe they have a retirement account that they're able to borrow against. It's their money, after all, but that amount of cash is your war chest, and frankly, I'm not one of those people who says, You can buy real estate with no money, if you have maybe $30,000 or more, I can get you in the game. The second question I ask is, what's your goal? Because every one of us in this business has a goal. Every one of us, I don't need to know the specific goal. But whether it's to have your partner give up the nine to five job, or you want to give up the 90 to five job yourself, every goal has a cost. So what I seek to find out or learn is, what is your number in terms of a goal, how many 1000s of dollars of passive income every month are you looking to achieve? And then the last question is, time frame? Are you looking to achieve that goal in? What three years, five years, 10 years. And then, simply put, whatever the answers are, I show you how it's going to happen.   Keith Weinhold  29:18    See, these are the types of questions that your everyday realtor just doesn't ask you. I mean, Phil doesn't just sell you houses. He helps you achieve your stated goals for passive income. There's nothing wrong with an everyday realtor, but that's just not the lane that 98% of them are in. And what makes this burr strategy so compelling? I'm just doing calculations, not even on the back of a napkin, but in my head here, if you've got eight to one leverage, like we do in the example here, even if you have 3% annual appreciation on a property, that's a 24% return on the 15k of skin in the game that you have here. And then additionally, if you achieve $500 Dollars of monthly cash flow once your burr property is done, that's $6,000 a year divided by only 15k of skin in the game. That's a 40 or 40% cash on cash return in addition to the leverage depreciation that stepped up. And these are two of only five ways you're paid. This is why people love the burr strategy, if you've got the patience to wait six months,   Phil Alexander  30:25   here's the other thing too. A lot of people say, Is it possible to cash out earlier? And the answer actually is yes, but you have to be prepared to decide what's that worth to you. Meaning, if you wait six months, you can expect 75% of the appraised value. However, I have some lenders that I can introduce that will do a DSCR loan, debt service coverage ratio loan, which is against the cash flow capability of the house rather than the credit worthiness of the borrower, and they'll do it at three months, and yet it'll be at 65% perhaps of the appraised value, a lower loan to value or LTV. But still, it's a cool way to roll plain and simple.    Keith Weinhold  31:18   Yes, so Phil, here, he offers you total solutions. It's not just helping you with the Property selection, it's renovation by his license, then insured crews, introductions to the financing needs that you might have hash out, refinance introductions and that all important professional property management, unless you choose to manage the property yourself. And Phil, I want to ask you more about Cleveland and just the neighborhoods that you're selecting in a moment, but I've got great news here. You get to join Phil live. He and a GRE investment coach are co hosting Cleveland's amazing cash flow opportunity with the burr strategy, and you can join from the comfort of your own home. It is just 10 days from today, Thursday, March 20, at 8pm Eastern. Registration is open now at GRE webinars.com I suggest you register. We had hundreds of registrants for our last BRRRR event, which was last year. But Phil, tell us more about what you'll let us know on that webinar when it comes to Cleveland areas and neighborhoods.   Phil Alexander  32:26   Sure thing Keith, Cleveland's a pretty dynamic and interesting town. Of course, most people know it's the home of the rock and roll, Hall of Cleveland rocks and Exactly. And there are so many things about Cleveland that I think are really kind of cool to get to know. First of all, we talk or you mentioned appreciation, home price appreciation in Cleveland last year, 7% Yeah, crazy, absolutely crazy. The cost of living is well below the national average, it's at 6% below. Now here's the interesting thing, too, the rent to own ratio of people who rent versus own, very strong 59% rent. And of course, if you're a landlord, what does that mean? It means a greater opportunity to have qualified tenants in place with very low vacancy periods regardless. Now the average rent is $1,433 a month, which, again, when you're talking about properties, the average price of which, even with the renovation, is between 100 and 130,000 let's say 14 133 is even ahead of that cool little metric that we sometimes call the 1% rule, where the rent is at or above 1% of the value of The property. It's a small city only about 360,000 people the metro area, of course, a bit larger, at 1.7 million. And there are a number of top employers, and you know, the Cleveland Clinic, obviously well known Progressive Insurance. Love their ads. Sherwin Williams, you think about that the next time you want to go paint, but it's as to where we're investing principally we target Keith. What often are called C and C plus neighborhoods this week, yeah, often on the eastern, southeastern side of the downtown. Of course, to the north, you've got Lake Erie, so you don't want to get wet, so that you stay east, west or south. And yet, there are a number of places, maybe areas, if you're familiar with Cleveland, like Shaker Heights, Maple Heights, Brooklyn Heights, Cleveland. Heights, University Heights, all of these areas are considered suburbs with high taxes, uniquely so we tend to stay away from those, but in close proximity, we're all around them, and we benefit in terms of appreciation by being all around them, but not being in them, because you don't achieve any higher rent in those suburbs, but you do have the higher taxes, and in that respect, we're able to enjoy these outsized returns.    Keith Weinhold  35:37   This is a rare opportunity for you to meet Phil, someone with this wealth of experience. And of course, the benefit of showing up live, if you so choose, is you can ask a question yourself and have it answered. Phil, do you have any last thoughts overall with anything, whether that's the burr strategy or Cleveland itself, or anything else?   Phil Alexander  36:00    First of all, a lot of people ask me, Keith, you know, with rates mortgages and this and that, what do you think I heard? Maybe they're going to go down in the spring or the summer? Should I wait? The answer is no, the best time to invest is yesterday, and you will always be able, in a market like Cleveland, for example, to enjoy strong, positive cash flow. And you know something, as I said before, I've worked in 19 different markets. As soon as Cleveland stops being such a cash cow, I guess I'll have to move on and find the next great thing. But until then, I'm in Cleveland.    Keith Weinhold  36:40   It is supply demand. Our listeners know, as I've shared with them, that the Northeast in the Midwest are under built markets. So you have the opportunity to own an asset that everyone is going to want in the future. It ought to be great. Phil, it should be terrific 10 days from now. Thanks so much for coming on to the show.   Phil Alexander  37:01    It's my extreme pleasure, Keith, I have to say, in all the years that I've known you and known your listeners, they are easily amongst the best educated and most serious investors I have the pleasure to deal with. So it's always a pleasure to come back and thank you for having me.    Keith Weinhold  37:19   That's really kind. Thanks for saying that.   Yeah, excellent. BRRRR. Breakdown from Phil the consummate expert. In fact, when we had dinner at America's oldest restaurant, we sat just across from JFK, his favorite booth. He used to dine there. He was also a Bostonian. Of course, which six Ohio cities have a population of more than 100,000 people? They are Akron, Cincinnati, then, of course, the subject of today's show and our upcoming live event, Cleveland. Also Columbus, Dayton and Toledo of all 50 states, Ohio has tons of industry diversity. They had the nation's seventh largest population, and Ohio's population is slowly growing. A number of GRE buyers, just like you, have already connected with our investment coaching, so therefore you got the introduction to Phil and have already bought BRRRR through Phil, including in Cleveland, but he is sourcing more of them for this event. Phil and I looked at some Cleveland single family rental pro formas together that utilized the burr strategy that cash flow over $600 even two properties that cash flow over $700 but I would say those results are not typical. The ARVs after repair values have been pretty good. What Phil does is he runs comps of properties within a quarter mile before the appraisal. And you know, to give you a little behind the scenes. He bought the same software that lenders use to run valuation reports. So he has it himself. Phil has shown me proformas where you get cash back at closing, and therefore what that means are infinite returns. Though that's not an expectation that you should have, though it's nice when it happens, people are often buying two or three properties at a time. And to give you a little more, behind the scenes, Phil has his own in house wholesale unit for helping source these properties. And for every 100 properties, he buys two to five of them, Cleveland rocks. But even if you're more into rep, it's completely free to sign up for our webinar. You'll learn the nuances of what makes the burr strategy so lucrative, what makes Cleveland advantageous, and have any of your questions answered. It's coming up next week, already, March 20, at 8pm Eastern. I mean, this is the kind of event that can alter the trajectory of your entire investor life. Sign up is open. Save your spot now at GRE webinars.com that's GRE webinars.com until next week. I'm your host. Keith Weinhold, don't quit your Daydream.   Speaker 1  40:20   Nothing on this show should be considered specific, personal or professional advice. Please consult an appropriate tax, legal, real estate, financial or business professional for individualized advice. Opinions of guests are their own. Information is not guaranteed. All investment strategies have the potential for profit or loss. The host is operating on behalf of get rich Education LLC, exclusively. You   Keith Weinhold  40:48   The preceding program was brought to you by your home for wealth, building, getricheducation.com  

I'm not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Has your business been impacted by the recent fires? Apply now for a chance to receive one of 10 free tickets to SuperCrowdLA on May 2nd and 3rd and gain the tools to rebuild and grow!Devin: What is your superpower?Darren: I think I think it's a recipe. There are different parts to the recipe because I think it's one part fearlessness—I don't know if it's fearlessness or stupidity—and one part persistence and sprinklings of resilience and sensitivity and compassion.We live in an era of unprecedented digital connection, yet loneliness and isolation continue to rise. Darren Mark, Founder and CEO of hūmNET, has set out to change that. His innovative platform is designed to foster real, meaningful connections through shared moments of focus and empathy. Rather than scrolling endlessly through divisive social media feeds, hūmNET users can create and participate in "hums"—synchronized moments of contemplation, prayer, or reflection—with others across the globe.Darren describes hūmNET as "the worldwide web of empathy," an alternative to traditional social media platforms that often prioritize engagement over well-being. "We've all got these devices in our pockets that promise connection," Darren said. "And yet, with the loneliness epidemic and isolation, we feel less connected than ever. hūmNET is really looking to solve the problem of how we help people feel connected more deeply."At the heart of hūmNET is a simple but powerful experience. Users can create a hum—a designated time when they and others focus their thoughts on a common theme. Participants see glowing beacons on a map, visualizing who is joining them in that moment. A gentle vibration increases as more people join, reinforcing the sense of collective presence."Imagine my daughter, standing outside in the cold during a climate protest, wondering if anyone else cares. Now, she can open hūmNET and see that 87,000 others are thinking about climate change with her," Darren explained. "That's super empowering."hūmNET is raising capital through regulation crowdfunding on Funding Hope, a platform aligned with the UN Sustainable Development Goals. This strategic choice reflects the company's mission-driven approach, allowing its users to participate not just in the platform but in its growth and success. "There's something so organically intrinsic about what hūmNET is and raising money from the crowd," Darren noted. "It aligns perfectly with our mission."In a world craving genuine connection, hūmNET offers a hopeful vision for the future—one where technology enhances empathy rather than eroding it. Darren's passion for building a more connected, compassionate world is evident, and with the support of a like-minded community, hūmNET has the potential to transform the way we engage with one another online.tl;dr:* hūmNET, founded by Darren Mark, is an innovative platform designed to foster real, meaningful connections through shared moments of focus and empathy.* Darren shared how his past experiences in tech, marketing, and empathy-building shaped hūmNET's unique approach to digital connection.* The company is raising capital via regulation crowdfunding on Funding Hope to align with its mission-driven approach.* Darren discussed his superpower of fearless initiative, highlighting bold actions that have led to pivotal opportunities.* The episode concluded with practical advice on cultivating courage, persistence, and human connection to drive positive change.How to Develop Audacity to Act As a SuperpowerDarren describes his superpower as a combination of fearlessness, persistence, resilience, sensitivity, and compassion. At its core, however, his defining strength is courage—the audacity to take bold actions others might hesitate to attempt."I don't know if it's fearlessness or stupidity, but I've always just rolled up my sleeves and figured things out," Darren shared. His approach to challenges involves diving in headfirst, fueled by a belief in his mission and an unshakable determination to make an impact.One story exemplifies this superpower: While running a Kickstarter campaign for a previous startup, Darren realized he wasn't gaining enough traction. Determined to change that, he took a leap of faith—literally. Spotting billionaire investor Mark Cuban on the streets of Brooklyn Heights, Darren seized the moment. He grabbed his product, ran up to Cuban, and attempted to engage him. While Cuban didn't personally respond, Darren's effort wasn't wasted. His flyer landed in the hands of Cuban's limo driver, which eventually led to an invitation to pitch on Shark Tank.Darren's experience provides key lessons for developing fearlessness as a personal strength:* Act Quickly on Opportunities – When an opportunity presents itself, hesitation can mean missing out. Darren's success often stems from his willingness to seize the moment.* Embrace Rejection as a Stepping Stone – Facing rejection is part of the process. Darren has learned that persistence often turns initial failures into eventual victories.* Believe in Your Mission – Conviction in one's purpose fuels the courage to take risks, even when the outcome is uncertain.* Be Willing to Learn and Adapt – Every experience, whether successful or not, provides valuable insights that can be applied in the future.* Leverage Human Connection – People appreciate sincerity and determination. Approaching others with respect and authenticity makes bold actions more likely to succeed.By following Darren's example and advice, you can make fearlessness a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileDarren Mark (he/him):Founder & CEO, hūmNETAbout hūmNET: Loneliness is a staggering issue affecting millions. Amid our rapid technological advancements, individuals are more isolated than ever. Enter hūmNET—a beacon of human connection. This platform isn't just an app, it's a movement to convert emotional isolation into collective power.THE PROBLEM:In the US alone, the cost of loneliness is a staggering $106 Billion annually. Yet pervasive loneliness remains unaddressed. How is it that in one of the wealthiest nations on Earth, we still find ourselves disconnected and yearning for genuine connection? It's time to confront this empathy deficit head-on.THE SOLUTION:hūmNET offers hope by transforming solitude into solidarity. Our easy-to-use platform bridges gaps through real-time, purpose-driven gatherings—humns—that become glowing beacons of connection. Whether you're seeking support or offering your presence, hūmNET empowers users to weave a worldwide web of empathy.Website: humnet.live/funding-hopeX/Twitter Handle: @humnet9Company Facebook Page: fb.com/humnet.liveInstagram Handle:@humnet.live/Other URL: invest.fundinghope.com/offering/humnetBiographical Information: Darren is a purpose-driven entrepreneur with a proven track record of leadership, having successfully guided conscious brands to success. Passionate about the intersection of technology, empathy, and creative innovation, Darren is dedicated to revolutionizing human connection and mental well-being through hūmNET. His vision for the platform is to create shared micro-gatherings where people can come together in meaningful ways, from grief to gratitude, while fostering global impact and raising awareness for critical social issues.Before founding hūmNET, Darren served as VP & Creative Director for Tree-Free Greetings, where he built the best-selling sustainable greeting card line in Whole Foods, as well as creating an "empathy database"—a collection of thousands of personal stories about how people wish to be acknowledged. This work inspired the creation of hūmNET, a platform designed to address the challenges of human connection.X/Twitter Handle: @darrenwmarkPersonal Facebook Profile: https://www.facebook.com/darren.mark.338/Linkedin: https://www.linkedin.com/in/darrenmark/ https://www.linkedin.com/company/h%C5%ABmnet/Support Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, Health Care Originals, Arcade Therapeutics and Ecotone Renewables. Learn more about advertising with us here.Max-Impact MembersThe following Max-Impact Members provide valuable financial support:Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Ralf Mandt, Next Pitch | Scott Thorpe, Philanthropist | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.* Special Live Episode of Superpowers for Good Show on e360tv with Jonathan Cohen, CEO of 20/20 GeneSystems, at 6:30 PM Eastern Time (3:30 PM Pacific). Watch live. Ask the CEO questions and see them answered on TV. Tune in here.* Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on February 18, 2024, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.* SuperCrowdHour, February 19, 2025, at 1:00 PM Eastern. Devin Thorpe will be leading a session on "Calculating Your Funding Needs," providing essential guidance for entrepreneurs and impact-driven businesses to determine the right amount to raise for sustainable growth. Whether you're preparing for your first crowdfunding campaign or planning to scale, this is a must-attend! Don't miss it!* Superpowers for Good Live Pitch for Q1-25, March 12, 2025 at 8:00 PM ET. The application window for the 1st quarter live pitch event is now open. Apply here.* SuperCrowdLA: we're going to be live in Santa Monica, California, May 1-3. Plan to join us for a major, in-person event focused on scaling impact. Sponsored by Digital Niche Agency, ProActive Real Estate and others. This will be a can't-miss event. Has your business been impacted by the recent fires? Apply now for a chance to receive one of 10 free tickets to SuperCrowdLA on May 2nd and 3rd and gain the tools to rebuild and grow!Community Event Calendar* Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events* Kingscrowd Meet Up in Portsmouth, NH - February 11 at 4:00 PM ET* Kingscrowd Meet Up in Denver, CO - February 12th at 4:30 PM MT* Kingscrowd Meet Up in Seattle, WA - February 13th at 5:00 PM PT* Kingscrowd Meet Up in Salt Lake City, UT - February 17th at 4:30 PM MT* Kingscrowd Meet Up in Los Angeles, CA - February 19th at 5:00 PM PT* Kingscrowd Meet Up in West Hartford, CT - February 24th at 5:30 PM ET* Capital Raise Strategies for Purpose Driven Enterprises, hosted by PathLight Law, February 25 at 1:00 PM ET.* Kingscrowd Meet UP in San Francisco, CA - February 27th at 5:30 PM PT* Igniting Community Capital to Build Outdoor Recreation Communities, Crowdfund Better, Thursdays, March 20 & 27, April 3 & 10, 2025, at 1:00 PM ET.* NC3 Changing the Paradigm: Mobilizing Community Investment Funds, March 7, 2025* Asheville Neighborhood Economics, April 1-2, 2-25.* Regulated Investment Crowdfunding Summit 2025, Crowdfunding Professional Association, Washington DC, October 21-22, 2025.Call for community action:* Please show your support for a tax credit for investments made via Regulation Crowdfunding, benefitting both the investors and the small businesses that receive the investments. Learn more here.If you would like to submit an event for us to share with the 9,000+ members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

Join Ocean House owner and author Deborah Goodrich Royce for a conversation with author Jenny Jackson, who will discuss her New York Times bestselling novel Pineapple Street, new in paperback. About Pineapple Street: A New York Times bestseller | A Good Morning America Book Club Pick Darley, the eldest daughter in the well-connected old money Stockton family, followed her heart, trading her job and her inheritance for motherhood but giving up far too much in the process; Sasha, a middle-class New England girl, has married into the Brooklyn Heights family, and finds herself cast as the arriviste outsider; and Georgiana, the baby of the family, has fallen in love with someone she can't have, and must decide what kind of person she wants to be. Rife with the indulgent pleasures of life among New York's one-percenters, Pineapple Street is a smart, escapist novel that sparkles with wit. Full of recognizable, loveable—if fallible—characters, it's about the peculiar unknowability of someone else's family, the miles between the haves and have-nots, and the insanity of first love—all wrapped in a story that is a sheer delight. About Jenny Jackson: Jenny Jackson is a Vice President and Executive Editor at Alfred A. Knopf. A graduate of Williams College and the Columbia Publishing Course, she lives in Brooklyn Heights with her family. Pineapple Street is her first novel. For more information about author Jenny Jackson, visit penguinrandomhouse.com. For details on Deborah Goodrich Royce and the Ocean House Author Series, visit deborahgoodrichroyce.com

Learn how by mid-December, 1776, the American Revolution was in desperate straits.  Explore that after a series of defeats, the American Army had retreated through New Jersey and was stationed in Pennsylvania — with the British Army across the Delaware River. The Continental Army was on the verge of utter collapse. Overconfident, the British went into Winter Quarters.  Congress gave George Washington enormous authority, and Washington used the lull in fighting and his new power to reorganize and strengthen his troops.  Washington and his officers designed a daring attack on Hessian forces in Trenton, New Jersey. Before the battle, Washington inspired the troops through the reading of Thomas Paine's American Crisis. Follow Washington's troops through the winter storm, the crossing of the nearly frozen Delaware River, an arduous march, and the pitched battle. The fate of the new nation depends on it. Through divine intervention, Washington was able to mount a surprise attack on the hated Hessian troops in Trenton, winning an improbable victory, which became a critical turning point in the war. Merry Christmas Highlights include David Hackett Fisher, Washington's Crossing, James McPherson, Christmas 1776, Delaware River, Hessian soldiers, Trenton New Jersey, Your  Excellency, Battle of Bunker Hill, Battle of Long Island a/k/a the Battle of Brooklyn a/k/a/ the Battle of Brooklyn Heights, Continental Army, Brooklyn Heights, Battle of Harlem Heights, New York City, Thomas Paine, Common Sense, General Charles Lee, General William Howe, The American Crisis, Federalist Papers, Pennsylvania Journal, Second Continental Congress, Henry Steel Commager, Richard B. Morris, James Gant, Colonel Johann Rall, Colonel Joseph Reed, militia, Hessians, Hanoverians, Mechlenburghers, Christmas Day, Fifer John Greenwood, General James Ewing, Colonel John Cadwalader, Highlanders, General Israel Putnam, Christmas Eve, American Crisis No. 1, “These are the times that try men's souls,” Lieutenant Andreas Von Wiederholdt, Major Friedrich von Dechow, Captain Thomas Rodney, Daniel Hitchcock, Lieutenant Widerholdt, Victory or Death!, Sergeant Madden, General Nathanael Greene, Captain William Hull, the first use of synchronized watches to time a military battle, Captain George Wallis, Adam Stephens, Virginia's Fourth Regiment, Major John Sullivan, artillery barrage, future President James Monroe, General Henry Knox, Battle of Trenton, and many others. To learn more about George Washington the American Revolution & Patriot Week, visit www.PatriotWeek.org. Our resources include videos, a TV series, blogs, lesson plans, and more. Check out Judge Michael Warren's book America's Survival Guide, How to Stop America's Impending Suicide by Reclaiming Our First Principles and History at www.AmericasSurvivalGuide.com, amazon, or other major on-line retailers. Join us! SUPPORT: Support this podcast: https://podcasters.spotify.com/pod/show/michael-warren9/support [donations go the nonprofit, nonpartisan, 501(c)(3) Patriot Week Foundation] --- Support this podcast: https://podcasters.spotify.com/pod/show/michael-warren9/support

RANGE MUSIC MONTHLY Episode 15 features Part 2 of Host & NYC DJ legend JOE GOMEZ's two-part sizzling Fall ‘24 house-stravaganza, jam-packed with the season’s heaviest vinyl releases from the world’s best dance music labels and top artists in the game, including smoking 12’s and 7’s from Musclecars, Maurice Fulton, Louie Vega, ScruScru, Natalie Greffel, Kai Alce, High Fashion Music, BBE, Razor ’n Tape, Mofunk Records, Soulfuric Music and much more. To hear PART ONE OF Joe’s masterfully curated and mixed nonstop set of downtempo and deep dancefloor grooves, featuring the latest and greatest global house, go to Episode 14 of Range Music Monthly. Check out www.rangemusicnyc.com for any of the tracks on this episode, plus sound clips, reissues, top sellers, events and more - go where your favorite top DJs and selectors go for the dopest sounds for the dancefloor. If you’re in NYC, don’t miss the “Range Music NYC Selects Series,” Tuesday Nights at Pip's in Brooklyn Heights where Joe welcomes the best DJs and vinyl lovers in the business for a casual record-playing experience for music heads and those who love them. Check out @rangemusicnyc for upcoming guests and more.See omnystudio.com/listener for privacy information.

Welcome back to Architecture 5 10 20! I'm your host, Guy Geier, Managing Partner of FXCollaborative Architects in New York. My guests for this podcast are pioneers and visionaries shaping the future of the built environment across various disciplines. Join me in exploring their remarkable journeys, discovering how they reach their current heights, and envisioning what lies ahead in the next 5, 10, and 20 years. Join me for this episode of the show as I have an insightful conversation with Mary Barbrack, a seasoned real estate agent who is deeply involved in the vibrant New York City market! Listen as Mary shares her fascinating journey into real estate after a successful career in product marketing! Mary shares some great insights into the latest market trends, from how the balance between buyers and sellers is shifting to the impact of seasonal patterns on transactions. We discuss how buyer preferences are evolving, with more people being open to different neighborhoods and focusing on things like space, layout, and unique features instead of just sticking to one specific area. Mary also talks about the renewed interest in spots like Brooklyn Heights and the Lower East Side, plus the ongoing demand for high-end properties in Manhattan. We also talk about how COVID-19 has changed things like the return of public open houses and how buyer attitudes are shifting as interest rates fluctuate. With security and privacy becoming bigger priorities, Mary shows us how new developments are stepping up to meet these changing needs. Please tune in for an engaging conversation filled with expert advice and behind-the-scenes knowledge! Time stamps:[01:32] - Mary shares how she pursued a real estate career after working in beauty and marketing for over 12 years. [04:07] - Mary initially enjoyed working with buyers more to learn the market, but it's now balanced. [06:47] - The NYC real estate market has returned to a seasonal rhythm post-pandemic. [08:12] - Buyers are moving to the Upper East Side for schools, but downtown still remains popular. [09:48] - Neighborhoods like the Upper West Side have evolved, becoming more desirable over time. [11:26]  - Mary discusses how Brooklyn Heights and West Village are desirable for their charm, while other neighborhoods offer value. [14:30] - NYC real estate surged post-pandemic but slowed due to stock market decline and rising interest rates. [17:47] - Open houses are back to public post-pandemic, after previously requiring appointments and forms. [20:02] - Mary discusses how security and privacy are prioritized in new developments, with buyers preferring move-in ready homes. [23:38] - Brooklyn developments may finish buildings in phases, while Manhattan typically finishes before sales. [26:42] - Mary explains how walkability makes NYC a healthy and attractive place, especially for retirees and second-home buyers. [29:20] - Environmental considerations in real estate are becoming more important for future buyers. Links / Resources:Guy Geier Instagram | Twitter Mary BarbrackLinkedInmary.barbrack@compass.com

This week's buzzing news: The Project X account was booted from Etsy, Amazon bundling has changed drastically, and 15 updates were announced at Amazon Unboxed this week! We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. TikTok wants to turn millions of Americans into paid shopping influencers https://restofworld.org/2024/tiktok-shop-influencers-us/ Amazon bundles online shopping of groceries and nonfood items https://www.retaildive.com/news/amazon-fresh-whole-foods-ecommerce-delivery-pickup-automated-micro-fulfillment/729619/ Amazon Unboxed Updates: Amazon Marketing Cloud (AMC) eligibility expanded to sponsored ads advertisers (through partners) https://advertising.amazon.com/en-us/resources/whats-new/expanding-amc-eligibility-to-advertisers-and-partners/?ref_=a20m_us_wn_gw Increase engagement through audience bid boosting for Sponsored Products and Sponsored Brands https://advertising.amazon.com/en-us/resources/whats-new/unboxed-audience-bid-boosting/?ref_=a20m_us_wn_gw Amazon Marketing Cloud (AMC) Audiences can now be used in Sponsored Ads https://advertising.amazon.com/en-us/resources/whats-new/amc-audiences-for-sponsored-ads/?ref_=a20m_us_wn_gw Increase engagement through audience bid boosting for Sponsored Products and Sponsored Brands https://advertising.amazon.com/en-us/resources/whats-new/unboxed-audience-bid-boosting/?ref_=a20m_us_wn_gw New Sponsored TV releases make it easier than ever to reach relevant audiences and measure performance https://advertising.amazon.com/en-us/resources/whats-new/amazon-ads-new-sponsored-tv-releases/?ref_=a20m_us_wn_gw Deliver more relevant ads everywhere, independent of ad ids, with Ad Relevance https://advertising.amazon.com/en-us/resources/whats-new/ad-relevance/?ref_=a20m_us_wn_gw Understand the top combinations of ad touchpoints that drive conversions https://advertising.amazon.com/en-us/resources/whats-new/ad-touchpoints-drive-sales-with-conversion-path-reporting/?ref_=a20m_us_wn_gw Build a holistic first-party data strategy with Ads data manager https://advertising.amazon.com/en-us/resources/whats-new/ads-data-manager-beta/?ref_=a20m_us_wn_gw Amazon DSP launches Performance+ tactics into beta https://advertising.amazon.com/en-us/resources/whats-new/amazon-dsp-launches-performance-plus-tactics/?ref_=a20m_us_wn_gw Create impactful interactive audio ads in just a few clicks with Audio generator https://advertising.amazon.com/en-us/resources/whats-new/audio-generator/?ref_=a20m_us_wn_gw Create high-quality AI-generated videos in minutes https://advertising.amazon.com/en-us/resources/whats-new/create-high-quality-ai-generated-videos-in-minutes/?ref_=a20m_us_wn_gw Make creative development a breeze with AI creative studio (beta) https://advertising.amazon.com/en-us/resources/whats-new/unboxed-ai-creative-studio/?ref_=a20m_us_wn_gw Interactive ads expand availability across streaming TV into Prime Video https://advertising.amazon.com/en-us/resources/whats-new/interactive-ads-expand-across-streaming-tv-into-prime-video/?ref_=a20m_us_wn_gw Understand the value of new-to-brand shoppers beyond immediate sales https://advertising.amazon.com/en-us/resources/whats-new/long-term-sales/?ref_=a20m_us_wn_gw Maximize your campaign impact with the new Amazon DSP experience https://advertising.amazon.com/en-us/resources/whats-new/new-amazon-dsp-experience/?ref_=a20m_us_wn_gw Don't miss out on the details of upcoming online and in-person events designed to sharpen your e-commerce strategies: Freedom Ticket Webinar - http://h10.me/ftoctober Meganar - http://h10.me/meganar Winning Amazon Advertising Strategies - http://h10.me/adsoctober Sydney, Australia Event - http://h10.me/sydney Milan, Italy Elite Workshop - http://h10.me/milan Dubai, UAE Event - http://h10.me/dubai Whether you're new to Amazon or running large-scale brands, these updates are sure to provide valuable insights and opportunities for growth. Listen in as I break down these developments and what they mean for you as a seller. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:07 - Etsy is THE WORST! 05:38 - Amazon Bundling Change 06:44 - TikTok Influencers 08:23 - Amazon Shopping Test 09:59 - Compliance Fast Track 10:31 - FBA New Selection Perk 11:30 - Large & Heavy Returns 12:15 - Online Events 15:19 - Sydney, Australia 15:49 - Milan, Italy 16:30 - Dubai, UAE 16:51 - Amazon Unboxed Recap ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: The Project X account was unceremoniously booted from Etsy this week. There's been a huge change. For those who do bundling on Amazon, a complete guide of the 15 updates announced at Amazon Box this week. This and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think.   Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories and goings on in the Amazon and e-commerce world. We also give you training tips of the week and give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. Today is going to be almost all news, guys, because we've got like 24 different news articles to talk about due to the Unboxed conference that was held this week, and we're going to get to pretty much every single announcement that was done at Unboxed. And also we got some cool online events that you guys might want to participate in, so make sure to stay tuned for that. Let's go ahead and hop right into the news.   Bradley Sutton: I wanted to tell you a story. I got this email this week from Etsy for the Project X account. So you guys know Project X is where we sell coffin shelves and egg trays and you know these. Actually, most of the products qualify for Etsy. All right, because you've got to either design it in the USA and slash or it's not. It doesn't have to be both. Or have you know a member of your own shop is the one who is putting it together and it's not like you know mass production, you know line and the products on project X that qualify.   Bradley Sutton: Um, I've been selling on Etsy for like five years. You've probably heard me talk about it, sold maybe a hundred thousand dollars worth over the years, and so what happened was I got this email this week and it said the following hey, how cool is that store? We've reached out that you've got listings that were not in line with eBay's creativity standards. All right, blah, blah, blah, blah, your account has been permanently suspended. I'm like what? Like? First of all, you guys should know who we are. We're Helium 10, guys Like we're not trying to like game the system or something. We're trying to like actually promote Etsy by having an account. We're not trying to make money, we're trying to like, promote people to sell on Etsy Now, of course, and so you should let us do whatever we want. No, but we're 100% in compliance.   Bradley Sutton: And they just send this list like nonstop or this just like big long thing of can't sell on Etsy anymore. You can still ship pending orders. You may see a delay of getting paid up to 180 days and at the very end it says if you think there's a mistake, duh, you may be able to file an appeal with Etsy. Here's how it works. So, of course, I filed appeal and then I went through the questionnaire. I send them video proof. I'm like, guys, we have not violated one policy. I mean, there's thousands, tens of thousands of products on Etsy that are clearly not in policy. Not how, not how cool is that project X stuff? So, uh, you know, I I showed them details, like showed that it was our shop making it.   Bradley Sutton: You know, like even videos of myself. Uh, you know, I showed them details, like showed that it was our shop making it. You know, like even videos of myself, you know, helping to make some of the products. I actually showed the original Project X videos. I was like, hey, we actually did a reality TV shows that shows when we're designing this product in the USA. You know, kind of like your policy says got to be designed in the USA. Here's some proof of that.   Bradley Sutton: And then I told them I was like no, maybe you didn't know, but like we're an educational platform here, we don't make tools for Etsy at Helium 10, but we liked helping people to sell online, submitted it and then two days later get this message. It says this is Etsy's trust and safety team and we're like Etsy's dumb and dumber team. But anyways, we appreciate you taking the time to file an appeal. No, no, you really don't. After careful consideration, no, I'm pretty sure you did not carefully consider anything. We've determined your account does not qualify for reinstatement. We performed a comprehensive review. No, you did not and we're unable to further reconsider. You know they don't allow me to say anything. I can't talk to anybody. There's like no, but no customer support to reach out to discuss I mean this whole process of this, not one person to reach out. So, anyways, my point is yeah, you're not going to see me here promoting etsy to for you guys to sell on etsy. I've done that before. But then also those of you who are selling on ety and you do get, like these notification warnings. You know, maybe do a little bit more than me as far as trying to get somebody on the line to talk to you to see why in the world you're getting these notifications when you're if you're fully in line with their requirements.   Bradley Sutton: Who have bad? You know, I hear bad experiences all the time with Walmart, amazon customer service. Everybody always has complaints. Guys, it could be worse, right? I've not seen a worse experience with customer service than Etsy. It was kind of funny. At the bottom of the email it says their address and I was like wait a minute, 117 Adams Street, Brooklyn, new York. I looked it up Sure enough. Coincidentally, 27 years ago when I lived in New York, I actually worked down the street there in Brooklyn Heights and in that building, 117 Adams, where Etsy's headquarters is I used to give tours at that building. That was part of my job. It was a printery in those days and I'm like, wow, what are the odds of that? I live in California, that's on the other side, anyways, I digress. Wow, what are the odds of that? I live in California, that's on the other side, anyways, I digress, that doesn't even matter, I'd love to give a tour there. Now, look at this here we have customer service representatives who have no idea what Etsy's policies are. No, I'm sorry, I'm just a little bit bitter here, but anyways, let's move on to other news here, the first article of the day.   Bradley Sutton: This is kind of big actually for a lot of people who do bundling. It says updated product bundling policy for consumables. All right, so, effective October 14th, you can only list bundles that are created and offered by the original manufacturer. So what does that mean? Let's say I've got a blue diamond almonds here and I've got Wetzel's pretzel nuts or pretzels, something right. Well, what you could do in the old days was you could go and put them and make a new bundle, all right, like Blue Diamond Almonds and Pretzels, and this is my Bradley's Amazing Snack Box brand, and there's no problem, I can have products. But now you can no longer do that going forward. All right, this was a big strategy by people who do bundles and didn't want to like have to compete with just the blue diamond. You know, uh, the blue diamond brand, right, you just put under your own brand and differentiate yourself by maybe offering other products. But you are no longer going to be able to do that. So check your seller central dashboard. That's kind of going to affect a lot of people out there who do, uh, certain kind of bundling.   Bradley Sutton: Next article is from restoftheworld.org and it's entitled TikTok wants to turn millions of Americans into paid shopping influencers Super interesting article that talks about the promotions that TikTok is doing to get more influencers out there. And guys, let me just tell you that this thing works from sellers. It was funny. I was talking to my family the other day. I had set up a TikTok shop account on the Project 5K Not even the Project X one, my Project 5K Amazon account or products and I only put one on there and I just wanted to go through the process. It was like a month ago and I sent our product like a sample to some influencers. I chose maybe like a maximum of like eight different people, maybe it was only five and then I forgot about it. Right, I was just like, okay, whatever. Now again, as you guys know, I don't ship my own products for my factory, my family or my factory, my warehouse, my family handles all of that. And then I was just looking at some report and the TikTok was like what? We sold 23 of these products in the last couple of weeks. I didn't promote it at all, other than sending it out to these influencers on TikTok. So again, that is, the way to success on TikTok shop is through influencer marketing. It's kind of an interesting article that talks about that. There's going to be stuff you know from Helium 10. Look forward to that. That might help with that in the future, not only for TikTok but also Amazon influencers too. It's a great way to make extra money yourself as sellers or newer sellers trying to make extra money, or you're an experienced seller and you want to. You know you should want to reach out to these influencers that are on Amazon. They can make unboxing videos and things and other UGC for your products, all right.   Bradley Sutton: Next article is from retail dive.com and it's entitled Amazon bundles online shopping of grocery and non food items. All right, so this is a test that they're doing. I think it was in Arizona where you could like actually order Amazon fresh products, whole foods and your Amazon in one shopping cart experience and then get like everything like a couple hours. Now, you know you might think, well, how does this? How is this going to affect me? I don't sell in Whole Foods, right, but it's an interesting advantage for Prime members and another benefit of being a Prime member. You know, in the past you'd have to physically go to Whole Foods perhaps. Maybe use the Amazon Fresh subsection to make just an Amazon Fresh grocery order. And then your third thing would be hey, let me order a couple of things from the Amazon Prime app, and then now there's three different deliveries and so Amazon is testing. Hey, can we give Prime members who live in certain regions the ability to just do it all in one shopping experience, saving customer time and money? This, I think, would be good for us Amazon sellers. Obviously, we're not selling Amazon Fresh or Whole Foods, but how many of orders maybe the person decided you know what? I'm just going to go in person to whole foods and let me just get my other items, like the snacks that maybe they could have gotten on Amazon, that maybe you carry. Or you know what? I'm going to go to a whole foods and let me go next door to Walmart to pick up. You know the toilet paper I need, right, maybe you sell toilet paper, but now your Amazon Prime order might get the order because people are trying to buy in this little bundle. So you know, this is not a hashtag game changer or anything like that, but I think, a good move by Amazon that will help sellers down the road if it's picked up by customers.   Bradley Sutton: Next article is from your Seller Central dashboard and it's entitled Make Product Compliance Easier with Compliance Fast Track. We talked about this. This is one of those announcements at Amazon Accelerate, and now this is one of those ones that's now available. So check your dashboard, because now in such product categories as electronics, arts and crafts, you are now going to be able to get your compliance documentation in a more automated way instead of having to one by one do it. So for more information, if you're in one of those categories, make sure to check that on your dashboard.   Bradley Sutton: Another program that you might not be aware of is called the FBA New Selection, and now there's a new benefit from this program and, effective last month, they're going to offer now a 25% discount. I don't know why they're just mentioning it now it was available last month, but it just got announced yesterday or day before where you can get a 25% discount on Vine for your eligible new products If you are in FBA new selection. Now I would go into that article and it actually links to the knowledge base about FBA new selection, like wait, who qualifies for FBA new selection? What are the other benefits? There's actually a lot of other benefits, more than just a discount on Vine. You can actually get a 10% rebate for sales on eligible ASINs. You can get free monthly storage, and so this is a program. If you have not heard about it, check your Seller Central dashboard. Go through to the knowledge base article on Amazon Seller Central about that and get some more information. Next article going back to the seller central dashboard, again, a seller fulfilled prepaid returns are now offered through UPS for large and heavy items, right, so that wasn't available to do UPS before, and so if you are selling a large and heavy item, make sure to check this article on your dashboard. This is like a product that weighs more than 90 pounds, et cetera. Check this article on your dashboard. This is like a product that weighs more than 90 pounds, et cetera. Amazon has some new programs in place that you need to be aware about, because now buyers are going to automatically be able to trigger some of these returns, and so you might all of a sudden start ending up with, you know, with like 50 refrigerators. If you sell refrigerators in your warehouse, you're like, where did all these return refrigerators come from? I never got returns before, but it might be part of this new program, so make sure to check that out if it affects you.   Bradley Sutton: Now, before we get into Amazon Unbox, a few on and offline events I think are really good for you guys to know. About the online ones, obviously, anybody can register for All right. The first event is actually tomorrow, the 18th, at 11 am. It's going to be a our monthly freedom to get workshop where Kevin King brings on an expert to do an advanced training for Amazon sellers, and this one is going to be entitled why Branding has Always Been your Biggest Marketing Problem and how AI Will Solve it All right, so, completely free workshop. If you guys want to register and watch it live, completely free workshop. Um, if you guys want to register and watch it live, uh, you can go to h10.me/ftoctober. F T for freedom ticket.   Bradley Sutton: Next online event is something I haven't done in years. How many of you guys out there remember Meganar? You guys remember that I did like a Meganar. It's like a mega webinar years ago. It's probably been like five years where I went live for 16 hours straight. It was insane. They wouldn't let me go live 16 hours again. But this Monday I am going to go live, this time with the help of Carrie and Shivali and others, and I'm going to have maybe 10, 20 guests on the show. We're going to go live from 7 am all the way into 2 pm Pacific time. So we tried to pick some times where different people can hop in, hop off, and the basic theme of it is tips from top sellers that we're going to be inviting on on how to really have a great Q4, have a great Black Friday to Cyber Monday, cyber Weekend, cyber 5, and some tips that are really going to help you in the coming weeks. I've invited a really wide variety of sellers with different experiences that they're going to be giving their top tips throughout that. We're also going to be trying to get money live back from Amazon because, remember, the deadline is going to be in a couple of days for that. So we're going to be doing some of that, like we're trying to get up to maybe $500,000 back. We're going to have prizes, like like trivias and giveaways with swag. It is going to be a fun time. So to register for that, go to h10.me/meganar.   Bradley Sutton: All right One. The very next day, on Tuesday, we are going to have a special workshop with Destiny about AI advertising, something new that Helium 10 has, and Destiny has helped optimize a little bit and she has some cool templates that are going to help for Q4. So it's kind of like continuing the conversation about Q4 and how to get your advertising ready coming up, how you can now set up campaigns in seconds with a new tool that you might not know is available to you without even having to buy this tool separately. So it's going to be pretty cool. That's going to be Tuesday of next week. If you want to join that, go to h10.me/adsoctober.   Bradley Sutton: Now some in-person events that I think are, uh, you should go to. I'll be at almost all of these and would love to meet you guys and hang out. The first one is coming up is going to be October 31st this month. I think that's Halloween. I'm not sure if they do Halloween in Australia, but it's October 31st in Sydney, Australia. Uh, I would love to see you guys there. It's an Amazon event, all right, this is like made by Amazon corporate in Australia, h10.me/sydney. If you guys are interested in going, I think it's a free event, all right. So would love to meet and hang out with you guys there my very first ever trip down under, so it'll be great to go there.   Bradley Sutton: Next event will be in Milan, Italy, November 11th. This is an elite workshop, but it's open to everybody. Elite members go free, but instead of $400, we are doing a special where anybody can go to this high-end elite workshop for only 89 euros. It's going to be in Milan, Italy, h10.me/milan. It's going to be with Avast. We're going to have some great speakers. I'll be speaking there my first time speaking at Elite Workshop this year. We'll have Mansour from Incrementum Digital coming from Canada, We'll have George from ClearAds coming from the UK, Jana from Serbia we have a very international speaking group and I definitely think you guys, um, should make it out to that one. And then last will be a December, the 4th I believe and fifth in Dubai. I'll be speaking at a pretty big event over there and that is h10.me/dubai. It's called World EF, Dubai event, so there's going to be a bunch of people speaking there. It'd be great to meet you there.   Bradley Sutton: All right, now let's get into Amazon Unboxed and this is probably going to be your biggest or the most comprehensive recap. I hope so. I wasn't even there, but I really tried to read up on all the articles and what people were writing to get a good kind of like picture of what happened at Amazon Unboxed. I was able to go last year, but this year didn't make it. So let's go ahead and hop into it. Some of this stuff, guys, is a little bit in the weeds. It's a little over my head, like I'm not a professional advertiser. Obviously, I spend $100,000 a year on advertising, but I don't consider myself, like you know, some advanced person who does DSP and all these things. As a matter of fact, I don't think I spend a hundred thousand dollars more. I'm probably down to like $70,000 this year. But anyways, let's go ahead and hop into it.   Bradley Sutton: The very first announcement was Amazon Marketing Cloud, AMC. The next few ones are going to be all about AMC. That was like a big theme of. Unbox says AMC eligibility expanded to sponsored ads advertisers Me I have never used AMC Before. You would have to have DSP to be able to use that or work at an advanced agency and things. That wasn't me. Helium 10 didn't have AMC before. Helium 10 is going to have AMC, so be looking forward to that. But basically, what AMC is? We're going to have some training on it at that Destiny workshop for PPC next week.   Bradley Sutton: It says AMC is a secure, privacy, safe and cloud-based clean room solution. Like you might be a clean room solution, what the heck I? My room is clean. It's not that kind of clean room, all right, so this is like I said. It's going to get into the weeds here for some of you, but make sure to stick through all of these announcements because they're important. A clean room solution in which advertisers can easily perform analytics and blind audience across. They're using like fancy language here pseudonymized. I love it. See, is that a word, guys? Pseudonymized. Come on, amazon, with your press releases. You got to use better words than this. Like us, illiterate, not well-educated people like myself don't understand words like pseudonymized signals, including Amazon ad signals as well as their own input.   Bradley Sutton: But this is going to be interesting, guys, because, like here in this article, it says why is this important? It says with this launch, we're democratizing AMC insights and actions, because before it used to only be available in DSP, but now, basically, you guys are going to understand the buyer journey a lot more and it's going to allow you for different targeting. Speaking of AMC, another article that they announced was AMC marketing cloud audiences can now be used in sponsor ads. So that's critical. Like I said before, you could only use it for, like, DSP and things like that, or just, just, you know, like for data gathering, but now, uh, you're going to be able to take the audiences that come from AMC and actually use it as a target audience in sponsored ad campaigns. All right, so make sure to check, by the way, every single one of these articles I'm doing. I have linked in the comments below to the specific article where Amazon goes a little bit deeper into it. So make sure to read it.   Bradley Sutton: But why? Amazon says it's important, says, with AMC, advertisers are going to get an in-depth understanding of customers journeys across Amazon ads, media and channels. This launch helps advertisers take action on these insights across Amazon ads versus media and channels. This launch helps advertisers take action on these insights across Amazon ads, versus previously only in Amazon DSP. It says, for example, an advertiser can build an audience similar to their high value shoppers to expand the reach of their campaigns or to re-engage audiences reached through Amazon streaming TV campaigns. Through this launch reach through Amazon streaming TV campaigns. Through this launch, advertisers can leverage granular AMC insights to more efficiently move customers along their journey down the funnel.   Bradley Sutton: All right, so, again, like I said, some of this stuff might be a little bit over your head, some of it's over my head, but this is something that we're going to break down for you guys. We're going to be educating you guys a lot about what exactly is AMC, how can it be used, even by, you know, smaller sellers out there, where before it was only used by, like, very big companies? Next, unbox release increase engagement through audience bid boosting for sponsored products and sponsored brands All right, so this will allow advertisers to reach and engage audiences that they define and create. So, for example, you are going to be able to create custom audiences that you were not able to do before, such as shoppers who have not previously purchased their product, shoppers who are exposed to a streaming TV campaign. You're going to be able to adjust bids just like you would like in a regular campaign, and so this bid boosting is going to again be tapped. This is another one of those AMC announcements. This is part of this whole AMC. Remember, AMC is not just about this clean room thing, but it's about it's about, you know, seeing people throughout the funnel. All right, so I'm not going to go too much more in depth in this article. If you want to learn about all of these AMC stuff, make sure to check out the article that's linked to below.   Bradley Sutton: Next one is introducing new product campaigns from Amazon ads now available in the U S. All right. Uh, it says brands selling on Amazon now have full funnel advertising solution to quickly introduce their latest product innovations to customers. So another way they referred to this, I guess that unbox was kind of like. This is a like a product launch, kind of like a campaign, and it says this managed service provides data driven media plans leveraging a curated set of 1P and 3P audio video device and display inventory. All right, so this is not for the faint at heart or for me. Maybe you know launching a coffin shelf that I want to sell maybe 10 units a day of no, this is obviously for bigger customers.   Bradley Sutton: Now look, if you just look at this visual example those of you watching on YouTube you'll see here, here is this kitchen smart coffee maker, and then you see a huge ad, like on the Amazon homepage, right, and then now you see a ESPN app where you're going to see an ad. You can you can barely see it there, but you can see there's Caitlin Clark doing some kind of highlight right, and then right above that, you see an ad for this coffee maker. And then you see the ESPN desktop app on a computer and the customer is seeing that same ad. And then now it looks like somebody's watching streaming TV maybe Amazon Prime Video or something and then they see a full 15 second ad of this kitchen smart ad. And then to the right, now you see this Alexa device and that same ad is coming up there. And then, uh, the last one here. This looks like I guess it's like Twitch or something, so maybe they're watching a Twitch streamer and then they see that same ad. So now this is going to like be this, this, this thing that Amazon is like providing as a solution where you don't have to come up with. Hey, what, what's my strategy for getting my initial push out there. We're going to go ahead and handle all of that for you. So, again, if you want more information on that, make sure to check the article that is linked to below.   Bradley Sutton: Speaking of sponsored TV, a new sponsored TV releases make it easier than ever to reach relevant audiences and measure performance. Was this next announcement All right? So last year at Unbox, they really talked about sponsored TV a lot, and now we're about a year into sponsored TV and now there's more features that are coming up here. So the new thing is that now there's going to be lifestyle and life stage audiences that advertisers are going to be able to use, audiences that advertisers are going to be able to use. So it's not like hey, let me just make an ad and let me just target replays of the walking dead or something like that. No, like, amazon has all these audiences that they have based on all their information. For example, a couple of things that they give here is like outdoor enthusiasts or environmentally conscious shoppers they give us an example of, and so it's not just a matter of like, hey, let me just throw up this TV ad and target TV shows. But then it's like let me target these TV shows, but then only the people watching it that are outdoor enthusiasts, right, so there's gonna be some really interesting stuff, as Amazon kind of like makes media advertising digital media advertising, uh, tv media, uh a little bit more accessible to the common folk like me. I'm still not sure I'm ready for that yet, but Amazon's getting it closer to make that more accessible to me.   Bradley Sutton: Next one is deliver more relevant ads everywhere, independent of ad IDs, with ad relevance All right. So it says ad relevance. What is that? It's an innovative approach to deliver relevant ads for all products and services advertised through the Amazon. DSP All right. So since this is about DSP and I don't know too much about DSP and not many of you are using it, I'm not going to go too in depth here, but anybody who is using DSP out there make sure to check the article about some of the details on this one, because there are some new enhancements, definitely for you.   Bradley Sutton: Next one here I think a lot of you might find interesting. It says understand the top combinations of ad touch points that drive conversions. All right, that's something I think everybody wants to know about. All right. So conversion path reporting shows the ad touch points on the customer's 30 day path path to conversion, starting with purchases. It's going to be available in both sponsored ads and DSP, all right, so it's going to be able to allow you to see the most frequent and efficient customer paths.   Bradley Sutton: For example, some of the examples it gave was maybe the first time somebody got exposed to your brand was through a streaming TV ad, and then they happen to see next the display ad, and then they saw a sponsored brand video ad and then they saw a sponsor brand video ad and then they saw a sponsored product ad, then they saw a sponsored video display and then they purchased the product. Right? Maybe another kind of like flow is something different. Maybe it was a they only saw a sponsored video ad and then an audio ad from like audible or something, and then boom, went to purchase. Now let's say that that one was working a lot better. Well, that all of a sudden means like hey, you know what? I'm not going to go spend all this money trying to get that customer through that six stage step of the customer journey. Let me double down on this sponsored brand video to audio DSP ad, because that's like my quickest way to get to that purchase.   Bradley Sutton: I mean, that's just a random example there, but before could, could we see this? No, like we, we we speculate, right, like sometimes, uh, we have sponsored brand video ads or display ads that you know, maybe, uh, RoAS or ACoS and things like that are not that great, right, but we still do it because it's more of a branding play. We're like no, I need to get in front of customers more. I want them to see my brand so that by the time they see my sponsored product ad or some like on page ad or just an organic purchase, it makes them more likely to go ahead and purchase my product, because they've been conditioned to kind of like, see my brand and think about purchasing it before, right, so, but you didn't really have visibility as a regular seller, at least we haven't had visibility to see how that purchase journey works through the ads, and so this is going to be something cool. I think that will allow us to do that. All right.   Bradley Sutton: Now the next few. I'm just going to kind of skim over a little bit, because once I got to this stage, maybe your head is hurting as much as mine with some of this, how deep some of this stuff goes. But the next announcement was entitled build a holistic first party data strategy with ads data manager. All right, so ADM ads data manager is a new standalone offering that simplifies and streamlines the process of first party data management through Amazon ads tech. All right, um, this is going to be for DSP or AMC. Um, again, most of that doesn't affect you guys yet, so if you're interested in that, make sure to check out the article.   Bradley Sutton: Speaking of DSP, one more article that they had talked about is entitled the Amazon DSP launches performance Plus. It's a little fancy name. Almost sounds like something that helium 10 would call something. This is your new Performance Plus Cerebro tool, but anyways, amazon took it before us Performance Plus Tactics into Beta. Now, for those of you who are doing display online video or streaming TV, with a conversion KPI of ROAS for endemic advertisers or CPA for non-endemic advertisers, you're going to have this performance plus tactic available, and if that was just sounded like a whole bunch of gibberish to you, this article is probably not for you, like it's not for me, but for those of you, I know we've got some nine figure sellers out there that are really into this stuff. Make sure to check out the article link to for that I wanted to make sure to include everything, because I know we have listeners out there that are brand new on Amazon. Keep listening, guys. We got stuff for you too. We have listeners who are nine figure sellers. I want to make sure I give stuff that is relevant to everybody. More unbox announcements.   Bradley Sutton: Now, this was interesting and something I hadn't considered. I alluded to a little bit earlier about audio ads, right, so this is entitled Create Impactful Audio Ads in just a few clicks with Generator. So these next couple announcements have to do kind of like with AI. So Audio Generator leverages generative AI capabilities to turn products into interactive audio ads in minutes for the ad to cart call to action. All right, so you might not have thought about audio ads or thought about adding, you know, like, maybe, fancy audio to your, to your video ads. But with this audio generator, there's a cool demo here that you guys make sure to click on the article and then go watch this demo here. But you're going to be able to choose your product and then use AI to generate audio including, like you know, add copy, like you can get somebody with a British accent to read some kind of script that you have and you not have to go like go hire a professional voice actor for some of this stuff. So really interesting stuff.   Bradley Sutton: Speaking of AI, another thing that Amazon announced uh, this was something that was actually originally announced at Amazon accelerate, so I'm not going to go too deep into this, but it says create high quality AI generated videos in minutes. And it says Amazon ads has introduced a new powered video generator, currently available for use in sponsored brands campaigns. You guys already heard us talk about this at Amazon Accelerate, but another cool demo is on this video in our link below, so make sure to check that out. The last AI update for Unbox is called make creative development a breeze with the AI creative Studiobox. Is called Make Creative Development a Breeze with the AI Creative Studio, which is in beta. So this is AI Creative Studio is a centralized experience that combines AI functionality with expert level controls All right.   Bradley Sutton: So this is a new kind of like homepage where you're going to have the studio, the sandbox and the inspiration gallery In the studio. It says you're going to gain access to a suite of tools that can be used to transfer your concepts from in progress to design complete. You know, you can like start with a picture of a cup and then, all of a sudden, you put it in this like crazy background and choose different backgrounds you can have different effects and different lightings and then you're going to be able to generate that image. Now, with the sandbox, you're going to be able to test out new features, like, maybe you take one of those things that was just an image before and then now you're going to be able to animate the image. You know, like, if you remember, in Accelerate they showed how you can make smoke coming out of a or not smoke, but like steam coming out of, like a teacup or or coffee, right, so that's kind of cool. And there's also going to be the inspiration gallery where you're going to see examples of AI generated content. Uh, and then you can actually like, click these If you like, like, hey, like, I like this vibe right here. I like, I like this, the way that they did this headphones here I want to be able to do that to my product. And then you're going to be able to like, choose these kinds of like templated things or examples and then apply it to your own products. All right, so this is one of those ones. Guys, you do need to click into the article where this was announced, because I got the link for you in order. If you want to join the wait list, all right if you want to join the wait list for this AI creative studio, because not everybody's going to be able to get into this right away. So make sure to find whatever article this is about the AI creative studio in the comments below and check it out.   Bradley Sutton: Only a couple more uh unbox announcements. Uh, the next one is called interactive ads expand availability across streaming TV into prime video. Right, this was, uh, we had an article about this before in the weekly buzz. But you know, sometimes you might think of when you see commercials on TV regular TV, right, that's all. It is a commercial, like a Superbowl commercial. You see a GoDaddy website, or you see you know, chips, or Michael Cera showing his CeraVe lotion, or whatever, right, but what, what does? How does that help the advertiser? Well, the only way it helps lead, leading to an immediate sale, is maybe they go on Amazon or they go somewhere else to the store later on the day and they go buy that product. Right, but now, on prime video, you still can do just generic ads, but now there's going to be shoppable ads, all right, so you can see a 15 second ad on prime video as an example here, and then it'll be like you know you're not in your computer but it'll say, hey, just hit OK on your TV remote and you're going to buy the product, like if it's connected to your Amazon account. So now, all of a sudden there's going to be like a direct connection where somebody doesn't have to go and pause the video to go buy a product. Just by hitting like OK on the remote they're going to be able to buy some products that you're advertising on Prime Video. So make sure to check this article. That could make streaming TV a little bit more lucrative for some of you.   Bradley Sutton: Last couple, I'm just going to breeze through here. There's a couple new metrics here. One is called long-term sales, and long-term sales RoAS, is the acronym LTS RoAS. I guess they're getting crazy with these. These acronyms are already, like you know, 10 letters long here. But anyways, this is going to be interesting because it's a historical 12 month return of a given customer engagement with your brand, right, you know, like there's an attribution window right when you know like, let's say, something has a 14 day attribution window.   Bradley Sutton: Somebody clicks on something on Monday and a week and a half later they buy it. That original click gets attributed with that sale from that ad. Right, but let's say somebody clicked on it but they don't buy it in two weeks, maybe they four months later or something. They buy the product. Have you ever had any visibility into that? That purchase can be tied all the way back to that original click. No, you have not been able to do that until now. All right, so this is going to be something cool. This LTS ROAS uh is going to be able to allow you to take a look back even, uh, throughout a year to see, like, how your ads are doing. So make sure to check the article for more information on that.   Bradley Sutton: And then, last one is DSP has a new experience. So if the whole DSP page for those are like UI of their homepage has been completely redone, I guess I wouldn't know the difference because I never saw the old DSP page part. But for those of you who use it, go ahead and check it out and see if you like their new UI. That is it. Believe it or not? Guys, for Amazon, unboxed and all of the news and events this week. Obviously no time to do our normal training tip of the week or our new feature alerts. We'll have to save that for next week. We actually got some pretty amazing things coming for you guys. By the way, as guys hope, you enjoyed this in-depth coverage of all the goings on in the news this week. Make sure to tune in next.  

In questo episodio esploriamo Brooklyn Heights, il primo sobborgo residenziale di New York, un quartiere che ha mantenuto intatto il suo fascino nel corso dei secoli.Dalla Promenade con vista mozzafiato su Manhattan, alle storiche case in mattoni rossi che hanno ispirato scrittori come Truman Capote, fino alle sue radici abolizioniste.Scopriamo insieme la storia, le curiosità e le gemme nascoste di uno dei luoghi più eleganti e affascinanti di Brooklyn. Ti guiderò attraverso le sue strade e ti fornirò tutte le informazioni pratiche per esplorarlo al meglio.Per approfondire leggi la mia guida su viagginewyork.it

RANGE MUSIC MONTHLY Episode 14 features Part 1 of Host & DJ JOE GOMEZ's two-part sizzling Fall ‘24 house-stravaganza, jam-packed with the season's heaviest vinyl releases from the world's best dance music labels and top artists in the game. PART ONE OF Joe's masterfully curated and mixed nonstop set of downtempo, jazzy and deep dancefloor stompers features the latest and greatest global house, including recent 12's and 7's from WeJazz, Musclecars, Natalie Greffel, Maurice Fulton, ScruScru, BBE, GAMM, Louie Vega and much more. Check out www.rangemusicnyc.com for any of the tracks on this episode, plus sound clips, reissues, top sellers, events and more - go where your favorite top DJs and selectors go for the dopest sounds for the dancefloor. If you're in NYC, don't miss the “Range Music NYC Selects Series,” Tuesday Nights at Pip's in Brooklyn Heights where Joe welcomes the best DJs and vinyl lovers in the business for a casual record-playing experience for music heads and those who love them.  Check out @rangemusicnyc for upcoming guests and more.See omnystudio.com/listener for privacy information.

On this episode of the Passive Income Attorney podcast, Seth is joined by Jonathan Greene, as they take a deep dive into how to successfully run a fix and flip business, how to find an investor-friendly real estate agent, and most importantly, how to live a focused, yet balanced lifestyle. Jonathan, as a self-proclaimed introvert, shares his journey of leaving a thriving business behind to completely unplug from the world for a whole year to focus on himself and his happiness. Jonathan is a former attorney and has over 30 years of real estate experience. Enjoy! “Everybody wants to push everything forward so fast. . . but I don't think they're looking wide enough. . . I think everybody needs to take a step back and look at an aerial view of their life.” HIGHLIGHTS: Here's a breakdown of what to expect in this episode: How exposure to real estate growing up set the table for his business today Transitioning from a law practice, to the art industry, to real estate Discover how to make house-flipping passive with a team that can make decisions for you How to find investor-friendly real estate agents Why you need to have the knowledge before the capital in real estate The importance of self-reflection to accelerate your business And so much more! ABOUT | JONATHAN GREENE: Jonathan Greene is a real estate investor and team leader/concierge agent, and a certified life coach and real estate coach. He is also a former attorney, gallerist, museum curator, and educator who left standardized employment to pursue his lifelong obsession with real estate investing full-time. Jonathan's company, Streamlined Properties, is a single-member LLC sourcing off-market deals in New Jersey and other cities across the country. Streamlined Properties On-Market, brokered by eXp Realty, is a fast-growing nationwide team of investor-friendly real estate agents built to fill the niche for real estate investors who need agents who understand exactly what they are looking for. They are training and mentoring agents to become investor-friendly in their market, with the long-term goal of helping them build their own team and their own investment portfolio. Jonathan has been involved in real estate transactions for more than 30 years. He runs a separate family real estate partnership with his sister, Karin. They have several properties in New York, New Jersey, and California that they manage. Jonathan provides real estate investment guidance and workshops all over New Jersey and nationally and can advise on the viability of any market. In 2018, Jonathan took a year off from the real estate business and local investment guidance to focus on living a minimalist life. He deleted all of his social media except Instagram and committed to living his life on his own terms and not at the end of a phone. Jonathan is a national speaker who has been featured at Dippidi Deep Dive, Curaytor Excellence, and NurtuRE Con, as well as local events. He has also brought these skills to podcasting with two podcasts, Dad and Assemblage. Dad is a parenting podcast about the role fathers play in our lives. Assemblage is a podcast for creatives building something unique. Jonathan grew up in Brooklyn Heights, NY, but graduated high school in NJ at the Peddie School. He has a BA in Criminal Justice from the University of Hartford, where he graduated magna cum laude. Jonathan also has a J.D. from Nova Southeastern University Shepard Broad Law Center in Ft. Lauderdale, FL. He lives in West Orange, New Jersey, with his two children.   FIND | JONATHAN GREENE: Website: https://www.streamlined.properties/ LinkedIn: https://www.linkedin.com/in/jonathan-greene-re/ ✈️ CONNECT | SETH BRADLEY:

In this episode, we sit down with artist and entrepreneur Maayan Zilberman to talk about the evolution of her creative career in New York City. Maayan's latest venture is a brand of unique sugar sculptures called Sweet Saba. Originally a personal project in her kitchen, Sweet Saba expanded into a larger-scale endeavor, collaborating with major brands such as Versace, Chanel, Dior, Estee Lauder, and many more. We discuss the creative themes in Maayan's work, her advice for young artists in New York City, and the challenges she faces while renovating her current home in a landmarked co-op building in Brooklyn Heights.   Filmed at Brown Harris Stevens' Studio 1873, Part of the Mastery of Real Estate (MORE) Network.   Subscribe: https://podcasts.apple.com/us/podcast/the-big-life-nyc-with-roderick-angle/id1727438279   Watch: https://www.youtube.com/playlist?list=PL7_x00Dbn3ORngtNAnic4FcRQGTRmG7R2   Connect with Roderick Angle: https://www.bhsusa.com/real-estate-agent/roderick-angle   Connect with Maayan Zilberman: https://www.sweetsaba.com https://www.maayanzilberman.com/ https://www.instagram.com/maayan.zilberman   Brown Harris Stevens is one of the largest privately owned real estate brokerages in the country, with more than 40 offices across four states: New York, New Jersey, Connecticut, and Florida.   https://bhsusa.com/   #thebiglifenyc #roderickangle #archtiecture #NYChistory

Get up and get informed! Here's all the local news you need to start your day: Some residents of Clinton Hill, Brooklyn, rallied on Tuesday, urging city officials to downsize migrant mega-shelters in the neighborhood after two deadly shootings near the sites. Meanwhile, NYPD Chief of Patrol John Chell and Deputy Commissioner of Operations Kaz Daughtry helped arrest a suspected car thief in Washington, D.C., while assisting federal police in monitoring protests during Israeli Prime Minister Benjamin Netanyahu's visit. Plus, after several pedestrian deaths, the city is revamping the western stretch of Atlantic Avenue running through Brooklyn Heights and Cobble Hill.

Nancy and Sarah are one-on-one today for a roving conversation that covers: Nancy's Portland story in a Nicholas Kristof NYT column about West Coast liberalism, a violation of privacy in the latest Free Beacon scoop, and revisiting the Gen X fever that was The Breakfast Club and St. Elmo's Fire.Also discussed:* Civics Bee!* In defense of plastic straws …* Purple states = the place to be* Keeping the memory of Rachael Abraham alive* West Coast liberalism, so bad even Nicholas Kristof admits it* Who cares what BuzzMuffin43 says, anyway?* Hepped Up, the fragrance * No cameras in our bedrooms, please!* She-Pee, denied* Which Brat Packer turned out best? * That weird tension between Andrew McCarthy and Emilio Estevez* Journalist, meet your disgruntled subject* John Hughes and British synth-popPlus, an emergency cookie recipe, some Demi Moore goddess love, a new media podcast that's doing it right, and more!This episode is free for all so share it with your friends.Learn about the world long before the NYT reports it. Become a paid subscriber.Episode Notes:“What Have We Liberals Done to the West Coast,” by Nicholas Kristof (New York Times Opinion)“A Murder in Portland,” by Nancy Rommelmann (Washington Examiner)“Columbia Administrators Fire Off Hostile and Dismissive Text Messages, Vomit Emojis During Alumni Reunion Panel on Jewish Life,” by Eliana Johnson and Aaron Sibarium (Washington Free Beacon)”Hollywood's Brat Park,” by David Blum (New York Magazine, 1985)“I Called Them Brats, and I Stand By It,” by David Blum (Vulture)Stories I Only Tell My Friends: An Autobiography, by Rob Lowe, highly recommended on audio!What's in your hot box?Sarah:Nancy: Horror Movie: A Novel, by Paul TremblayGot 20 minutes and $2.99? Read The Queens of Montague Street, “journalist Nancy Rommelmann's memoir of growing up in Brooklyn Heights in the 1970s, and excerpted in the New York Times Magazine as the essay, ‘Dazed and Confused.'”Outro suggests itself: This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit smokeempodcast.substack.com/subscribe

Subscriber-only episodeSend us a Text Message.Writers Carson McCullers and W.H. Auden, literary editor George Davis, composer Benjamin Britten and burlesque star Gypsy Rose Lee... once upon a time they all lived together in a house in Brooklyn Heights, an early 1940s version of the sitcom "Friends," only this one populated by an ever-changing mix of creative geniuses. Amy explains more about this merry (and often inebriated) band of misfits and their communal living arrangement in this week's bonus episode.For episodes and show notes, visit: LostLadiesofLit.comDiscuss episodes on our Facebook Forum. Follow us on instagram @lostladiesoflit. Follow Kim on twitter @kaskew. Sign up for our newsletter: LostLadiesofLit.com Email us: Contact — Lost Ladies of Lit Podcast

The James Beard awards, sometimes called the “Foodie Oscars,” named Charlie Mitchell of Brooklyn Heights' “Clover Hill” best chef in New York on Monday. Meanwhile, elected officials celebrate the groundbreaking of a construction hub in Brooklyn for a major offshore wind farm planned 15 miles south of Long Island. Mayor Adams says the project will create 1,000 union jobs by 2026, some of which could go to local students. Plus, MTA CEO Janno Lieber has spoken for the first time since Gov. Kathy Hochul “indefinitely paused” the agency's congestion pricing plan, creating a budget gap. WNYC's Sean Carlson talks with transit reporter Stephen Nessen, who was at MTA headquarters to cover Lieber's remarks.

Lincoln Restler, New York City Council Member (District 33: Boerum Hill, Brooklyn Heights, Brooklyn Navy Yard, Downtown Brooklyn, Dumbo, Fulton Ferry, Greenpoint, Vinegar Hill and Williamsburg), talks about the latest conflicts between the Council and the mayor, safety issues on McGuinness Boulevard and more. 

Today on the show Dr. Karlfeldt is with Susan Levin as you listen in you will hear some great stories that Susan and her late husband did to move integrative care forward.  Below is a little about Susan Levin: "In 1975 I was living on the fast track in NYC. I smoked, ate only one meal a day and that was usually at restaurants. I was in for a rude awakening.  My gums were bleeding and I soon was to learn from a periodontist that my teeth were also loose.  But I was so young! He recommended a very expensive surgery as the remedy.My mom, although once bedridden, had turned her health around with the help of an MD that utilized extensive diagnostic testing, nutrition, supplements, and detoxification to support the body's healing abilities. After 6 months in his care, eating well and cooking for myself, my energy and sense of well being were transformed! My gums were no longer bleeding and my teeth had tightened. I returned to the Periodontist. He could not believe the change he saw in my mouth. Nor did he ask what I had done.The doctor who had transformed my health eventually became my husband. Together Warrren M. Levin, MD and I were embarking on a journey together that would last over 30 years, not only as husband and wife but as pioneers in the world of Integrative and Alternative Medicine. Today I carry on with our mission through educating my clients about the possible options, treatments and protocols that are available to them by helping them to build and coordinate a support team to steer a course towards complete healing and recovery." Susan LevinA few points from the show:Dr. Levin purchased a family medicine practice after serving as an officer in the Navy and encountered a patient who believed she had hypoglycemia despite being diagnosed as a neurotic housewife by another doctor.Initially skeptical, Dr. Levin conducted a glucose tolerance test on the insistent patient, which confirmed her severe hypoglycemia, prompting him to seek further information and treatment methods from other practitioners and organizations.After successfully treating the patient with a hypoglycemic diet and vitamins, Dr. Levin's interest in alternative medicine grew, leading him to apply similar treatments to his daughter with remarkable results.Dr. Levin expanded his practice to include various alternative therapies and moved to larger facilities in Brooklyn Heights and the World Trade Center, gaining a significant following despite opposition from the medical establishment.In the 1980s, Dr. Levin presented a study on the relationship between parasites, amoebas, and undiagnosed conditions, but faced severe backlash from the medical community, leading to legal battles and personal financial strain.Despite the challenges, Dr. Levin continued to advocate for and implement innovative medical treatments, ultimately winning a pivotal legal case in 1994, which had a lasting impact on the acceptance and practice of alternative medicine.----Looking for more about Susan head on over to https://susanlevin.net----Grab my book A Better Way to Treat Cancer: A Comprehensive Guide to Understanding, Preventing and Most Effectively Treating Our Biggest Health Threat - https://www.amazon.com/dp/B0CM1KKD9X?ref_=pe_3052080_397514860 ----Integrative Cancer Solutions was created to instill hope and empowerment. Other people have been where you are right now and have already done the research for you. Listen to their stories and journeys and apply what they learned to achieve similar outcomes as they have, cancer remission and an even more fullness of life than before the diagnosis. Guests will discuss what therapies, supplements, and practitioners they relied on to beat cancer. Once diagnosed, time is of the essence. This podcast will dramatically reduce your learning curve as you search for your own solution to cancer. For more information about products and services discussed in this podcast, please visit www.integrativecancersolutions.com. To learn more about the cutting-edge integrative cancer therapies Dr. Karlfeldt offer at his center, please visit www.TheKarlfeldtCenter.com.

In our 21st episode, hosts Josh Duke, Alex Darus are joined by Marc Bona to talk Ficarra Cellars, a unique Italian village-winery-wine-shop-restaurant coming to Valley View. Then Paris Wolfe joins to give an update on cleveland.com's 'Spirited Women' NE Ohio distillery trail series. Finally, Duke and Darus get to try out Oat Haus' allergen-free granola butter while chatting about the startup's history and relocation to the Brooklyn Heights area.

This week I am so excited to share my  conversation with Daniela Cell and Martin Crozier from Barry's and Solidcore, respectively! The word that comes to mind when I reflect on this podcast episode is kismet. I had originally planned to record with another creator, and when he cancelled last minute, I racked my brain for people in my life who I could record with. After taking a class with Martin the previous Friday, I decided to reach out and see if he would be interested in talking about the mental health benefits of group fitness. He graciously agreed, and then I realized how important it would be to share a female perspective on this same matter. I called up Barry's in Brooklyn Heights and asked if any of their female instructors would be open to coming on Solace and the City last minute. (We're talking 15 minutes before “lights, camera, action”). Like a true champ, Daniela took time between her two back to back classes to come to the studio, and the rest is history! This spontaneous conversation does not disappoint! Daniela and Martin talk about their journeys towards becoming fitness instructors and the things they have gained both inside and outside of the studio. They also share some really cool insights about how they tailor their classes to the location, time, and studios where they coach. Be sure to follow @danielamceli and @martin_crozier on Instagram, and DEFINITELY check out their classes in New York City! --- Support this podcast: https://podcasters.spotify.com/pod/show/zoescurletis/support

Join Alex & Annie as they delve into the dynamic world of vacation rentals with Erin Booth, COO of Summit Mountain Rentals in Colorado. Erin's extensive background in the industry, from managing a single unit in Brooklyn Heights to her current leadership role, provides a wealth of knowledge and insights for listeners. Erin's Background: Erin Booth's journey in the vacation rental industry began with managing a single unit in Brooklyn Heights, New York. Her passion for hospitality and property management led her to tackle unique challenges, including managing properties in Fire Island—a car-free zone accessible only by ferry. Her tenure with Summit Mountain Rentals has seen her rise to the position of COO, overseeing operations in Summit County and driving strategic growth initiatives. Mentorship and Professional Growth:  Erin's emphasis on seeking mentorship and fostering professional development reflects the industry's collaborative nature and the benefits of learning from experienced leaders. Strategic Expansion:  Discover Summit Mountain Rentals' data-driven approach to expanding into new markets, including Florida, while maintaining a delicate balance between growth and respecting local market dynamics. Key Takeaways:

In conversation with Lexy Bloom ''A delicious new Gilded Age family drama-almost a satire-set in the leafy enclaves of Brooklyn Heights'' (Vogue), Jenny Jackson's Pineapple Street tells the story of three women navigating the shoals of forbidden love, gender expectations, family money, and too much tennis. A New York Times bestseller and a Good Morning America Book Club Pick, it was named a best book of 2023 by numerous publications and media outlets, including Time, NPR, Town & Country, Elle, Harper's Bazaar, and the BBC. A vice president and executive editor at Alfred A. Knopf, Jackson is a graduate of Williams College and the Columbia Publishing Course. Lexy Bloom is Editorial Director at Knopf Cooks and Senior Editor at Alfred A. Knopf, where she works with writers such as Chimamanda Ngozi Adichie, Haruki Murakami, Orhan Pamuk, Deb Perelman, Hetty McKinnon, Bill Buford, and many more Because you love Author Events, please make a donation to keep our podcasts free for everyone. THANK YOU! (recorded 3/21/2024)

020524 Super Tuesday, Victoria Nuland Retires, Brooklyn Heights Protest v. Sen Gillebrand by The News with Paul DeRienzo

Today's guest, Charlie Mitchell of the one-star Michelin restaurant Clover Hill in Brooklyn, New York, has a wisdom that is hard to come across in a chef barely into his 30s and someone who has gripped the food headlines as becoming the first black Michelin-starred chef in New York City's history and one of only two black chefs in America. Yeah, you heard read that correctly, the first. In 2022, the Michelin guide recognized the work that he and his partners were doing in Brooklyn Heights and saw that the work that he put in, the training, and his dedication to the craft of cooking helped leapfrog him over even some of the more established and well-known chefs in the country's most competitive restaurant city. Here's what else we talked about: Growing up in Detroit, Michigan, and hailing from a family of auto workers Finding a mentor who pointed him in the right direction and inspired him to leave Detroit and go to New York, even though it was his last choice of city Pushing himself to work in the hardest kitchen in NYC Why his first cookbook, Eleven Madison Park, motivated him to work there The layers of protection from failure that EMP has to ensure that each guest has the experience that they expect Why working as a commis at EMP was one of the biggest growth point in his career Going out on a ledge and taking over a smaller neighborhood restaurant in NYC, but then quickly learning he wasn't ready to be the man just yet Meeting his future partners at Clover Hill and why it's such a great match How they slowly transitioned to a tasting menu-only restaurant Creating a fine dining restaurant that was reflective of the owners and why it's so important for Clover Hill to make people feel comfortable and at home without the pretension that you may find often in fine dining Charlie talks about why honest cooking is so important to him Raising their prices because they are getting better ingredients to work with, not just because they now have a Michelin star When they started getting clued in that they may be on the Michelin radar The conversations he had with his partners after they won the star What it means to him to be the first black chef in New York City history to have a Michelin star What he learned once he started writing tasting menus and deciding what kind of journey he wanted to take the guests on How he sees the restaurant continuing to evolve over the next few years How he folks on "doing his part" when it comes to being a leader and showing other black chefs what's possible. Leading by example Sponsors A huge shout out to our sponsors, Maxwell McKenney and Singer Equipment, for their unwavering support, which allows us to be able to bring these conversations to you. Check out their websites for all the amazing equipment they can supply your restaurant with to make your team more efficient and successful. Meez, is one of the most powerful tools you can have as a cook and chef because it allows you to have a free repository for all of your recipes, techniques and methods so that you never lose them. Meez does way more than just recipe development though, it's an incredibly powerful tool that any chef or restaurant would benefit from. Check out and follow us on Instagram Email Eli with any comments, concerns, criticisms, guest requests or any other ideas or thoughts you might have about the show. eli@chefradiopodcast.com

Synopsis“Pssst. Hey, buddy – wanna buy a bridge? No? Well, how about a clarinet concerto, then?”As most of us know, the Brooklyn Bridge is not for sale, but this New York icon has reputedly been sold to many unsuspecting visitors. After its opening in 1883, Harper's Monthly wrote, “The wise man will not cross the bridge in five minutes, nor in 20, [but] will linger to get the good of the splendid view about him.” American composer Michael Daugherty did just that and came up with a concerto for clarinet and wind ensemble that premiered in Ann Arbor, Michigan, and then, on today's date, in 2005 was performed at New York's Carnegie Hall.“Like the four cables of webs of wire and steel that hold the Brooklyn Bridge together,” Daugherty says, “my ode to this cultural icon [in] four movements: East (Brooklyn and Brooklyn Heights); South (Statue of Liberty); West (Wall Street and the lower Manhattan skyline); and North (Empire State Building, Chrysler Building and Rockefeller Center). In the final movement, I imagine Artie Shaw, the great jazz swing clarinetist of the 1940s, performing in the once glorious Rainbow Room on the 65th floor of the Rockefeller Center.”Music Played in Today's ProgramMichael Daugherty (b. 1954): Brooklyn Bridge; Maureen Hurd, clarinet; Rutgers Wind Ensemble; William Berz, cond. Naxos 8.57252999

Kevie Murphy is the founder and principal of k.a. murphy interiors, a full-service design firm focused on high-end residential interiors. In Kevie's interiors, function dictates and informs, while beauty always transcends. Balancing both, in striking and elevated ways, is fundamental to her vision. Design wasn't Kevie's first career. Growing up in Port Jefferson Station, New York, Kevie went to Boston University and then attended law school. This led to her working as an Assistant District Attorney in Brooklyn, after which she entered the private sector and became a partner at a New York City firm. It was when Kevie and her husband purchased a Brooklyn Heights home that required extensive renovation, that she realized her passion for interior design and enrolled at the New York School of Interior Design. Everything has brought Kevie to this moment: her passion, her enthusiasm, and her ability to connect with people, which she uses, today, to help make people's lives better. This starts with her own life: 1 husband, 4 kids, and 3 houses. All of which Kevie sees as “ongoing, always changing, and forever works in progress.” They're also the perfect examples of what Kevie means when she says, “Home is your memory maker.” https://www.kamurphyinteriors.com/ https://www.instagram.com/kamurphyinteriors/

In this episode, Rivers and Sam are hangin' out at Disgraceland with comedian and co-host of the Get Real Podcast, Max Fox! This time we're experimenting with a Swedish energy drink called "NOCCO" and their very mysterious flavor "Juicy Breeze". We then chat about a VICE article about very dumb scams, Tucker Carlson's very dumb interview with Vladimir Putin, and we take a tour of Max's Empire State hometowns of Brooklyn Heights and Hastings-on-Hudson. Rod Stewart's "Da Ya Think I'm Sexy?" is our disco-tastic JAM OF THE WEEK! This episode is both tasty and functional. Tune in now.  Follow Max on Instagram @MaxFox1  Follow the show on Twitter @TheGoodsPod.  Rivers is @RiversLangley  Sam is @SlamHarter  Carter is @Carter_Glascock  Subscribe on Patreon for HOURS of bonus content! http://patreon.com/TheGoodsPod Pick up a Goods from the Woods t-shirt at: http://prowrestlingtees.com/TheGoodsPod 

Lauren Beebe, founder & CEO of Like a Local Tours, talks with James Shillinglaw of Insider Travel Report about her food walking tours of New York City. In this case, Beebe details (and we experience) a food tour of Brooklyn Heights, the Brooklyn Bridge and DUMBO—and yes it includes history, architecture, spectacular sites and great pizza! For more information on Like a Local Tours, visit www.likealocaltours.com. If interested, the original video of this podcast can be found on the Insider Travel Report Youtube channel or by searching for the podcast's title on Youtube.

What are you supposed to do when you see a stranger mistreating someone in public? Bradley explores the pros and cons of intervention. Plus: Why he quit Mounjaro; how much of the billions spent chasing swing voters is waste; is Brooklyn Heights to blame for New York City's housing shortage; and no, we don't need a new federal agency to police Big Tech.Discussed on today's episode:Bradley Tusk: The End of my Munjaro Experiment, January 22, 204This episode was taped at P&T Knitwear at 180 Orchard Street — New York City's only free podcast recording studio.Send us an email with your thoughts on today's episode: info@firewall.mediaSubscribe to Bradley's weekly newsletter, follow Bradley on Linkedin + Substack, and be sure to order his debut novel, OBVIOUS IN HINDSIGHT.

In the debut novel from poet Kaveh Akbar, a man who has lost everything becomes obsessed with the idea of becoming a martyr, until he meets a dying woman who has decided to spend her final days talking to people at the Brooklyn Museum. Akbar joins us to discuss Martyr! ahead of his launch event at the Brooklyn Public Library, Brooklyn Heights branch, this evening at 6.

In the first episode of the new year, Jason and Brett discuss books they're excited to check out in 2024. They're joined by editor and author Jenny Jackson (who initially put The Rachel Incident on their radar—one of Jason's Most Memorable 2023 Books!) Jenny talks about titles, some of which she served as editor, that she's looking forward to this year. You'll also find an Easter egg for an upcoming (unannounced) episode. Check out Jason's earlier interview with Jenny HERE. Jenny Jackson is a vice president and executive editor at Alfred A. Knopf. A graduate of Williams College and the Columbia Publishing Course, she lives in Brooklyn Heights with her family. Her debut novel Pineapple Street, a Good Morning America Book Club pick, was released in March 2023. **BOOKS!** Check out the list of books discussed on each episode on our Bookshop page:https://bookshop.org/shop/gaysreading | By purchasing books through this Bookshop link, you can support both Gays Reading and an independent bookstore of your choice!Join our Patreon for exclusive bonus content! Purchase your Gays Reading podcast Merch! Follow us on Instagram @gaysreading | @bretts.book.stack | @jasonblitmanWhat are you reading? Send us an email or a voice memo at gaysreading@gmail.com

Learn how to nurture your unique gifts for a career you really love. I bring to you today Lorraine Hariton, a brilliant women with a brilliant career who shows us that success doesn't have to come in a straight line, it can have many twists and turns. As one of the 102 women featured in our new book, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success, co-authored by Edie Fraser, Robyn Freedman Spizman and myself, Lorraine is President and CEO of Catalyst, a powerhouse non-profit dedicated to helping women thrive, from the shop floor to the C-suite, so that everyone can be successful by their own definition. What I love is that Catalyst not only focuses on how women can be effective and improve their capabilities and skills, but on changing the work environment by creating workplaces that work for women. Want to learn about the future of work? Listen in. Watch and listen to our conversation here Key takeaways from my conversation with Lorraine Life is a journey. And that journey is to understand what your passions are, what gets you excited, what gets you up every day enjoying it. In terms of your skills, what do you have with which you can contribute the most to this world?  There are lots of chapters in life. Make sure that you have the resiliency and the learning mindset to go from one chapter to the next. Life can take you in different directions, but you've got to be a lifelong learner. You've got to lean into your strengths.  Periods of transition can be real opportunities. Align your strengths and what you really love to do behind your passions. To connect with Lorraine, you can find her on LinkedIn. Want to know more about women breaking barriers in the workforce? Start with these: Blog: How Can Women Overcome The Roadblocks To Building Their Businesses? Blog: Best Tips And Tricks For Women To Work In Male-Dominated Industries Podcast: Kerry Flynn Barrett—Learn Why So Many Brilliant Women Have Ditched The Corporate Ladder To Start Their Own Business Pocast: Jennifer McCollum—How Will You Change The Face Of Women's Leadership In Your Organization? Additional resources for you My two award-winning books: Rethink: Smashing The Myths of Women in Business and On the Brink: A Fresh Lens to Take Your Business to New Heights Our new book, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success, co-authored with Edie Fraser and Robyn Freedman Spizman  Our website: Simon Associates Management Consultants Read the transcript of our podcast here Andi Simon: Welcome to On the Brink With Andi Simon. I'm Andi Simon, I'm your host and your guide. And as you know, because so many of you come to listen to our podcast, my job is to get you off the brink. I want you to see, feel and think in new ways so you can change, and the times are changing quickly now. I look for guests who are going to help you understand things from a fresh perspective. Today I have Lorraine Hariton here with me. She is a marvelous person who is in our new book, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success. And when you hear what she's going to tell you today, you'll know why Women Mean Business has been such an absolutely amazing experience. Every time I open the book, it sheds new light on what women are doing in business. Lorraine's bio: She's president and CEO of Catalyst. Now, if you're not familiar with Catalyst, it's a global nonprofit working with the world's most powerful CEOs and leading companies to build workplaces that work for women. Catalyst's vision and mission are to accelerate progress for women through workplace inclusion. This lifelong passion for Lorraine has helped her build a career with senior level positions in Silicon Valley as an entrepreneur and executive, and beginning at IBM, Lorraine then served in the administration in the Department of State and developed the global STEM Alliance at the New York Academy of Sciences. She has also served on the UN Women Global Innovation Coalition For Change, the Clayman Institute for Gender Research at Stanford University, and the Forum for Women Entrepreneurs and Executives, but it is as president of Catalyst that I met Lorraine. And that's what we're going to talk about today: about what organizations can do to really build workplaces that work for women. Lorraine, thank you so much for coming today. Lorraine Hariton: Andrea, thank you so much. It's my pleasure to be here. Andi Simon: It's so much fun. Tell the audience more about your journey because I can read the bio. But you've had a wonderful career with a passion and purpose, and I'd like you to share that if you could. Lorraine Hariton: So first of all, I want to say that the career that you just talked about is very different from the career I might have imagined when I was young. It's gone in a lot of different directions. And I look forward to sort of talking about that. So when I was a child, my biggest influence was really my mother, specifically when she came into the workplace, which was in the 50s. She was originally a teacher. And like many of her generation, she went back. She left the workplace when she had her three children. But then she went back and got a master's degree and eventually a PhD in psychology, actually around women's sexual fantasies during intercourse. It was very controversial. She ended up on the front cover of Psychology Today, and then she had the next phase, a career as a psychologist and a lecturer out on Long Island. So she really gave me a sense that you can have different phases in your life, you can accomplish different things, and women should have independent, strong careers. So she was a big influence. Then the other big influence on me was, I had dyslexia, I still have dyslexia. And because of that, I had certain real strengths and certain things that were limitations. I wasn't very popular. I wasn't a great athlete, but I was good in math. I ended up using that math ability to have a career in technology very early on. In fact, when I was in college — I originally went to college in upstate New York, at Hamilton College — my calculus professor suggested that I take an independent study computer science course at Hamilton College before there were even computers on campus. We just had a teletype terminal into the Air Force base in Rome, New York. But I wrote my own computer program. I fell in love with it, and it caused me to transfer to Stanford, where even at Stanford, they didn't actually have a computer science degree. Undergraduate is math sciences, math, computer science, statistics, and operations research. But it really gave me this great foundation into something that my first passion was really around: computers and the application of computers into solving problems. So I transferred to Stanford. I got a sense of that environment. I ended up taking a job, actually, back in New York for American Airlines, doing a big linear programming model for ferrying fuel around the American Airline system. But, I decided I didn't really like just programming. I wanted to do something that was more people oriented within the computer industry. So at that time, IBM was a big place to work. It was like the Google or the Apple of the time. So I got a job actually in sales working for IBM, and I worked in the apparel industry in New York, knocking on doors, selling mid-sized computers to the apparel industry, which was really fun. I really enjoyed it and I excelled at it. So I decided I wanted to be on the business side of the technology industry. I went back to Harvard Business School, got my MBA, and decided to go back to California working for IBM, the next level in the sales track at IBM. And there was the other reason I went back to IBM: to look into all the jobs at Harvard Business School that IBM had for women in leadership roles. It had the ability to balance career and family and a proven track record of enabling women to do that. I was really looking for a workplace where I could be successful balancing career and family, which is still the number one challenge for women in business. And, through my work at Catalyst, I see that every day. So I went back to IBM, but eventually I went into Silicon Valley. IBM actually acquired a company in Silicon Valley. I went to work for them. And then I ended up having a career at IBM. So I started in Silicon Valley, started at IBM, and then I left them to go to become an executive at a mid-sized company. And eventually I actually did two startups in Silicon Valley. So I had a career at all these different levels. But in my early 50s, I wanted to really do something that was more impactful. I had had a successful career there and I became involved in women's leadership issues because really that was a defining thing around my success and my lived experience. I initially got involved in the Forum for Women Entrepreneurs and Executives that became WaterMark. That was a women's leadership network in Silicon Valley. I really benefited from my relationships that I had with women in Silicon Valley. We all bonded together. We even did great trips, like we went to India and Vietnam together. I went to the Clayman Institute for Gender Research. I then decided to, after I left my second startup, to get involved in helping Hillary Clinton run for President of the United States in the 2008 cycle. So I took all my sales skills and my business skills that I had learned, and I focused on fundraising for her. And as a result of that, I became one of her top fundraisers in the Bay area and really expanded my network. I got to know a lot of people and that enabled me to go to work for her, even though she didn't win the the nomination, of course, we all know, but to work for her at the State Department as a special representative for commercial and business affairs. And, by the way, through all of this, I had my two children. I raised my two children in Palo Alto, California. And of course, that was the other part of my life that was, is, and continues to be very important. I now have three grandchildren as well as part of that. So that balance of career and family has always been important to me. I also will mention that being in Silicon Valley in tech in those days had a lot of challenges. And I think that is why that's been so important to me as the second major passion that has driven my life. This focus on women in the workplace, and understanding that I was part of the first generation of women who really came of age after the very substantial change in the women's movement that happened in the late 60s and early 70s, that opened up the doors for women to have real careers.  Like my mother, in her generation, you didn't have young children and work. You couldn't go into the workplace and have a career. We read about Sandra Day O'Connor recently. We know that she wasn't able to do that. Ruth Bader Ginsburg wasn't able to do that. I was part of that generation that went into the workplace that was able to look ahead and develop a career, and was thinking about balancing career and family. But we had a very, very rigid environment. You know, when I had my first child in 1985, we had to order business maternity suits from a catalog. I could only take six weeks off because they didn't have maternity leaves. They just had disability, and when I've met with some of my friends and we talked about this, we all had the same circumstances, didn't have the type of environment that you have right now. So I have that perspective of wanting to change that workplace. And we still have work to do on that. So my reason for wanting to help Hillary at the time when I had the luxury to be able to do that, was because I really wanted to see the world change in the first woman president. But not only did I pursue that passion and use the skills that I had learned through my business and for my sales career to help her, it opened up a whole new avenue for me that became the next chapter in my life for ten years, really focused on that. So I went to the State Department, and in the State Department, it was great. I was able to travel all around the world representing the United States, help businesses overseas, do diplomatic agenda around economic and business issues. And I also launched a big program called the Global Entrepreneurship Program, which is still at the State Department, where we worked on capacity-building in countries to take our innovation agenda and bring it overseas as part of our diplomatic agenda. So that was a very fulfilling experience. I left in 2014 because it was a political appointment. It ended and then I thought, well, I think there's a very good chance she would run again. So I did a portfolio career of doing consulting. I worked at the New York Academy of Science, as you mentioned, doing business development for them, and launched this Global STEM Alliance program. I launched a great program called 1000 Girls, 1000 Futures, which was a virtual mentoring program for girls in STEM. I helped Hillary but of course, we know the end of that story and that didn't happen. And by then I was lucky enough to be recruited to Catalyst, which has been just a wonderful opportunity for me. So I joined them in 2018. I am going to be retiring from Catalyst when we find a replacement. So it's been about a five and a half years' journey at this point that's been really fulfilling for me because it really has aligned this great passion I have with all the things I've learned over my career to really make change for that organization and to really impact women in the workplace. Andi Simon: You know, as I listen to you, and I want to stay focused on your career, but for the listener or the viewer, there wasn't a straight line. This was a journey with detours and serendipity and moments and all kinds of things that you capitalized on. Were you particularly risk averse or were you particularly adventuresome? I mean, when I take my archetype, I'm an explorer or a philosopher, and I've been to 37 countries and I worked abroad many times. I, like you, don't need a structure, I need opportunity. I need an adventure. Sounds like you have had adventure through life without care about whether or not it was the end, it was onto something new. Tell the listener a little bit about how you do that? Do you do that with that particular mindset that simply says, go for it, what the heck? Or do you have to plan it out? Lorraine Hariton: Well, you know, I've evolved over time. I am very planful. And in the beginning of my career, I was focused. When I joined IBM, they had a clear path for you. You didn't have to think about it. “This is what you needed to do.” And I bought into that path. Over time, sometimes when I had my biggest bumps in my life because I've been fired, I've been put someplace else, maybe not fired, but it was a detour. Those things have happened. But, you know, out of those things, in those moments of reflection, is when I think I was able to grow the most, to really learn and reflect on my strengths and weaknesses and what motivates me and to reorient myself. These periods of transition can be real opportunities. And in my late 40s and early 50s is when I really started to understand that what I needed to do is to align my strengths and what I really love to do behind my passions, and to let the universe help me understand what those passions are. And in fact, that's what I'm doing right now, as I look to my next chapter after Catalyst. I'm trying to open up the aperture and give myself time to evolve and think and let the universe take me in the direction, but with an understanding of what I really enjoy, where I have passion, what I'm really good at, where I give, and even in this moment, I try this out, I'm not that excited. Try this out, yes, I'm really excited about it. And yes, I find that I can do the things that I really am in the zone on, that I naturally do well and then I focus on those things. So that evolution, it's not really a risk thing. I'm a pragmatist. I'm very practical, focused, like a doer, but this understanding that life can take you in different directions, but you've got to be a lifelong learner. You've got to lean into your strengths. You got to evolve those is the way I found the most meaning and purpose and fulfillment. Andi Simon: And to your point, when people say to me, how did you get to be a corporate anthropologist? I say, I made it up. And they say, you know, the imposter syndrome. I say, I've lived my whole life doing imposter stuff. I've never been fully skilled at whatever I've been. I spent 20 years in industry as an executive, in banks and in health care. I was a tenured professor, and I've been in business for 21 years now, making it up as we go along because each client's different, each opportunity is different. But the joy is the joy of creating. And I think that what you've done at Catalyst, and I want to go back to Catalyst for a moment, because I do think it's been joyful for you, but it's been a creative process. My hunch is, you've brought it along in a way that has been quite meaningful for you in the organization. Can you share with us a little bit about your own thoughts about Catalyst, about what's happened in women in the workplace? Because this is not inconsequential. When I was an executive, I went to board meetings. There were 49 men and no other women than me. We didn't say much. We sat there hoping we could finish the meeting without getting in trouble. It's a different world today. What do you see happening and how is Catalyst doing stuff? Lorraine Hariton: Well, when I came to Catalyst in 2018, Catalyst had been around almost 60 years, and it's an iconic organization. For those of you who are not familiar, we have around 500 major corporations. We have a board of directors made up of CEOs of major organizations. I mean, it's really a who's who and has a tremendous brand, but the organization itself had lost some momentum. So I was brought as a change agent. I sometimes say, it was this beautiful brownstone in Brooklyn Heights that the old lady had not been renovating as much as they should have. So I had to do a lot of infrastructure and internal changes as well as set the strategy and the plan. It's really been a transformation. And we're still transforming. The rate of change, the rate of technological change, is so great that every organization needs to move forward. And what Catalyst needed to do as an organization has changed over time. We celebrated our 60th anniversary a couple of years ago, so I really had a lot of opportunities to reflect on what Catalyst was. Catalyst started with a woman who had been a Smith College graduate who wanted to go into business, and after her children got into school, she saw the doors were closed for her because in many cases, classified as gendered. You know, you could be a secretary, but you couldn't be a salesperson. You couldn't be an executive. Very limited choice. So her objective was to provide part time work for educated women after their kids were in school. That's what she was trying to do. Today we're trying to help women thrive, from the shop floor to the C-suite, so that everyone can be successful by their own definition. Now, along the way, there's been a lot of changes in what Catalyst focused on. And of course, what happened for women in the workplace. One of the key things that changes Catalyst is a focus not only on how women can be effective and improve their capabilities and skills, but how we change the work environment. That's why we now talk about our mission of creating workplaces that work for women. So a lot of Catalyst's work is helping these companies create the environment where women can be successful. Catalyst does research and it provides a whole range of tools and capabilities to help these companies be successful, and then a lot of community and convenings to bring them together to share best practices, the need for tools and capabilities, in addition to research, has accelerated over the last ten years or so as companies really dig in to make those changes to create that environment that works for women. So we think about things like: now we call them paternity leaves, not just maternity leaves. And in many cases in the large companies, they're as much as four months and they're trying to get men to do them as well as women. That's a sea change, more flexibility. The whole pandemic accelerated this move to more flexible working, but that's something Catalyst has been talking about for a long time. Measuring change is really important and that's evolved. Our most recent report that we're going to be putting out shows that 93% of companies, large companies in the Catalyst portfolio, do pay equity studies. Now, even five years ago, they were not doing that. So that's changed. The environment has changed radically and Catalyst has evolved with it. Also the infrastructure to support the types of skills we need, the type of technology we need, has evolved with it. But you know, just to think about this, today there are over 10% women CEOs in the Fortune 500. In my early career in the 80s and the 90s, every year that they would come out with the Fortune 500, I would look and the only person who was the CEO was Katharine Graham, who took over The Washington Post when her husband committed suicide. Now she did a great job, but she was not doing it all on her own merit. What we see is the women who came into the workplace, like I did in the early 70s, early to mid-70s, all but in the 1950s, all entered the workplace in the 70s. Those are the ones who became CEOs around the turn of the 21st century, starting with Jill Barad at Mattel, Andrea Jung at Avon, Anne Mulcahy at Xerox, followed by Ursula Burns, Ginni Rometty at IBM, Indra Nooyi at PepsiCo…a diverse group of really talented, amazing women were the first group who really were able to do that. Over the last five years, we've doubled. We now have over 30% women on boards. And in the Catalyst community, we have over 30%  in senior leadership, in our membership. So what that means is there's a new norm that's a critical mass, 30% is critical mass. So we are critical mass on a lot of these measures. That is why Catalyst now is not focusing on women on boards. We're focusing on how all women can thrive from the shopfloor to the sweep and every level. So that's an evolution of who Catalyst is. I've been driving that broader definition of success as we've evolved to what really needs to be done, and also in response to companies who understand that women have 60% of the undergraduate degrees now. They're graduating more law degrees and more medical degrees. We have a much more diverse population. We're focused on diversity. And that is why there's a lot of things, a lot of political issues around DEI as a word. But the fact of the matter is, companies are very committed, so they know they have to have a diverse workforce. They've all got to work together. They've all got to feel like they belong. And in the United States and around the world, we have to be able to work together to have a really impactful, innovative workforce. So that's what we're working on. Andi Simon: I am having such fun listening to you. And I don't know if you and I have had enough time for me to hear, or my audience to hear, how the world has changed. Remember, I'm a corporate anthropologist who helps companies change. What I love to do is change, and what you are articulating is your own career evolved. Catalyst's whole mission and purpose have evolved, and the workplace that you are focused on is evolving into a whole new and much better, inclusive, exciting place for women to thrive. And isn't this exciting to watch and see? I'm not quite sure it's going to go backwards, because I think that the pressure from talented women for new ways of doing things is going to transform the workplace. You know, how do you have a blended life, if not a balanced life. I met one person who was building childcare at the office because he knew that was the only way he was going to keep his workforce. What's so hard? Why are we not paying attention to our children? You know, bring them to work and make them part of the whole culture that we have here. And I don't think the pandemic has been all that bad. My clients that I coached during that time, we're actually having a wonderful experience of being home and working and doing it with a different use of time and space. But it's a really interesting opportunity for you to see that and now to think through what's next, a radical next. Because I have a hunch you'd love to radically change the next phase in some fashion. It's technology, it's transformation, it's new openness to it. What do you see coming next? Lorraine Hariton: Well, you mentioned technology and I mentioned I am a technologist by training. Technology drives change now. The changes that allowed women to become part of the workforce were driven by the birth control field, the vacuum cleaner, electrification, the reduction of the need for women to stay home and do all these tasks. The knowledge worker being the key person in the workplace. And that's only accelerating. So we should understand we are the result of the worlds we live in. My mother was a result of that. RBG was a result of that. My daughter is going to be a result of the environment that she's a part of, as well as my grandchildren. So technology is the biggest driver of those changes. We are going to be living in a world where I hope we have more flexibility to integrate career and family, and to really be able to have women really have equal ability to make their own decisions on how they want to balance their life. I mean, that's what we're trying to do so that every woman thrives by their own definition of success. So that's what we're working towards. Andi Simon: You know, I'm sitting and listening and I'm hopeful. I have a woman I know who's president of a large insurance company. And we were sitting and talking not too long ago. She said, Well, let me tell you, I was a coat girl. She said, I'd walk into Lloyd's of London with a deal, and they'd hand me their coats as the men walked in, one after another, they thought I was a coat girl. And finally after they all had sat down, and I turned around and sat at the head of the table and saidy, Now let me tell you about the deal I brought you. And the guys all went, Oh! And she said, Do you think that will ever stop? And I said, Yes. I'm not sure when but I guess you could have stopped it if you wanted to at that moment. But somehow the woman has to be able to comfortably say, I'm sorry, but the coat rack is over there, or No, I'm not taking notes today. Who shall we have as our note-taker today? How do we assert ourselves in a way that establishes a more balanced role? Now you're smiling at me. You're thinking about something. What are you thinking of?  Lorraine Hariton: I think there's a two way street here. Catalyst has done a lot of work on this. Not only do the women need to do that, but the men need to become advocates and allies for women in the workplace. In fact, Catalyst has a whole initiative called MARC: Men Advocating Real Change. We're helping the men understand how they can be part of that change because I think the clearest example is, they say that women don't negotiate for salary increases as well as men. There's a big pay gap, and it's a result of this. It's not just the women not negotiating. It's the culture that doesn't enable them to negotiate. So a woman in general is much better off with someone else asking. Because it's like this poster that I have in the back here from an unconscious bias campaign we did which says: She's not aggressive, she's assertive. Well, if a man goes and asks for a raise, he's assertive and he should get a raise. A woman goes in, she's aggressive, you know. So, we've got to do both of those things. Andi Simon: I often preach that the words we use create the worlds we live in. And you just made an important point there, because the word that you use takes the same behavior and makes it good or bad. And it is very interesting because the definers of those meanings…humans are meaning makers. And if the guys are the definers of the meaning, one thing happens. But somehow we've got to get a balance in how we think about the behavior as being. Is it assertive or is it aggressive? Well, it's the same behavior. Who's defining it? And how do we then create a mirror back so the women know that that's the right behavior and the guys understand that that's not acceptable from them. I work with some companies where I watch the guys' backlash and I say, Why don't we collaborate on the transformation instead of becoming adversarial or resisters to it? Change is humanly painful. The brain hates it. So let's create a new story because we're story-makers. And if I can create a new story, then we can live that new story. But if we're going to fight the story out, it's going to be quite interesting. I know too many women who have left corporate because they were tired of the story that put them in the wrong role, and they went out to launch their own business or find some other place. And so it's an interesting time for women to see what can be done and for men to help create a new environment. Are there some illustrative cases that you can share, or are they all proprietary and it's not possible to share them? Any kind of story that might illustrate how it's actually happening? Lorraine Hariton: Well, I will say there are many, many stories of success. If you go to the Catalyst website, we have tons of success stories, the stories of companies that transformed themselves. We have The Catalyst Award that we give out every year at our big annual conference in Denver. People nominate themselves. They go through an application process. It was very rigorous last year. The Hartford is one of the winners of it. They have transformed the company at every level with all the things we're talking about, measurements. They were able to get affecting bias sponsorship programs, really changing the fundamental culture of the organization. You can listen to what they do, but there's hundreds of examples of companies that have done great jobs around it. And of course, we have lots of examples. I mentioned some of the trailblazers, the Fortune 500, you read interviews, and books. And so there are many, many examples of successes, people who've affected the odds. People, companies who've done a great job of changing the culture. It's all over the place. So rather than name a specific one, I think that's good. Andi Simon: And if people are looking for companies to work for, they probably can find illustrations at Catalyst and your website to begin to go through. And that is a real resource to be available. You know, this has been such fun. I think that we're probably ready to share with our listeners or our viewers 1 or 2 things you want them to remember and then how to reach you if they'd like more information about you or about Catalyst. What do you think?  Lorraine Hariton: That sounds great. I think the overriding thing to say is that life is a journey. And that journey is to understand what your passions are, what gets you excited, what gets you up every day enjoying it, and then what do you really enjoy? In terms of your skills, what do you have the most to contribute to this world? And if you can align those, that's what I try to do. The other thing is to realize that there are lots of chapters in life, and you would need to make sure that you have the resiliency and the learning mindset to go from one chapter to the next and open the aperture around it. I'm happy to talk to anyone on this call. You can go to the Catalyst website at catalyst.org if you want to learn more about the work that we're doing. You can get ahold of me that way as well. I'm going to be going on to my next chapter as well. So I'm opening the aperture up. Andi Simon: Well, I can't wait to hear about your next chapter. I have a hunch it's going to be full of adventure and joy and beauty. And you leave behind you better places and with great purpose. Move forward. So it's been a pleasure. Thank you for joining us today. Lorraine Hariton: Thank you. Thank you for the opportunity. I really enjoyed it. Andi Simon: I just think it's a special moment to be able to go both into your life and all the work that you're doing in the wonderful way it's making a difference for my listeners and my viewers. Thank you for always coming. Remember, our job is to help you see, feel and think of new ways. And I think that a visit to Catalyst might help you see organizations that are already doing this and want to keep it going, and you can as well. My books Rethink: Smashing The Myths of Women in Business and On the Brink: A Fresh Lens to Take Your Business to New Heights, and our new book, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success with Edie Fraser and Robyn Freedman Spizman are all available at Amazon and Barnes & Noble for you. It gives you a perspective both of how anthropology sees the world and helps you change, and what we see happening, particularly for women. 102 women in Women Mean Business are all here to help you change your life. We often say turn a page and change your life. Lorraine's chapter is wonderful. I love her little thing. Here she talks about how she navigated with her dyslexia and her principal is major. Your major is to nurture your unique gifts. And that's what we heard about today. Thanks again. Thanks, Lorraine. It's been a pleasure. Bye bye.   WOMEN MEAN BUSINESS® is a registered trademark of the National Association of Women Business Owners® (NAWBO)

Learn how by mid-December, 1776, the American Revolution was in desperate straits.  Explore that after a series of defeats, the American Army had retreated through New Jersey and was stationed in Pennsylvania — with the British Army across the Delaware River. The Continental Army was on the verge of utter collapse. Overconfident, the British went into Winter Quarters.  Congress gave George Washington enormous authority, and Washington used the lull in fighting and his new power to reorganize and strengthen his troops.  Washington and his officers designed a daring attack on Hessian forces in Trenton, New Jersey. Before the battle, Washington inspired the troops through the reading of Thomas Paine's American Crisis. Follow Washington's troops through the winter storm, the crossing of the nearly frozen Delaware River, an arduous march, and the pitched battle. The fate of the new nation depends on it. Through divine intervention, Washington was able to mount a surprise attack on the hated Hessian troops in Trenton, winning an improbable victory, which became a critical turning point in the war. Merry Christmas! Highlights include David Hackett Fisher, Washington's Crossing, James McPherson, Christmas 1776, Delaware River, Hessian soldiers, Trenton New Jersey, Your  Excellency, Battle of Bunker Hill, Battle of Long Island a/k/a the Battle of Brooklyn a/k/a/ the Battle of Brooklyn Heights, Continental Army, Brooklyn Heights, Battle of Harlem Heights, New York City, Thomas Paine, Common Sense, General Charles Lee, General William Howe, The American Crisis, Federalist Papers, Pennsylvania Journal, Second Continental Congress, Henry Steel Commager, Richard B. Morris, James Gant, Colonel Johann Rall, Colonel Joseph Reed, militia, Hessians, Hanoverians, Mechlenburghers, Christmas Day, Fifer John Greenwood, General James Ewing, Colonel John Cadwalader, Highlanders, General Israel Putnam, Christmas Eve, American Crisis No. 1, “These are the times that try men's souls,” Lieutenant Andreas Von Wiederholdt, Major Friedrich von Dechow, Captain Thomas Rodney, Daniel Hitchcock, Lieutenant Widerholdt, Victory or Death!, Sergeant Madden, General Nathanael Greene, Captain William Hull, the first use of synchronized watches to time a military battle, Captain George Wallis, Adam Stephens, Virginia's Fourth Regiment, Major John Sullivan, artillery barrage, future President James Monroe, General Henry Knox, Battle of Trenton, and many others. To learn more about George Washington the American Revolution & Patriot Week, visit www.PatriotWeek.org. Our resources include videos, a TV series, blogs, lesson plans, and more. Check out Judge Michael Warren's book America's Survival Guide, How to Stop America's Impending Suicide by Reclaiming Our First Principles and History at www.AmericasSurvivalGuide.com, amazon, or other major on-line retailers. Join us! SUPPORT: Support this podcast: https://podcasters.spotify.com/pod/show/michael-warren9/support [donations go the nonprofit, nonpartisan, 501(c)(3) Patriot Week Foundation] --- Support this podcast: https://podcasters.spotify.com/pod/show/michael-warren9/support

Master Glass Painter at Judson Studios in Los Angeles, California, Indre Bileris earned a BFA in Illustration from Parsons School of Design and became involved in stained glass conservation during that same time at St. Ann and the Holy Trinity's conservation program. Having been a conservator at the Metropolitan Museum of Art and the Cloisters from 2007 to 2012, the artist arrived at the Judson Studios with an extensive body of design and painting work for liturgical, educational, and residential installations. Her hand can be seen in much of the painted work that comes out of the studio today. As a replication painter since 1996, Bileris has learned her craft from masters no longer bound by earthly constraints. Their work remains, part legacy, part teacher, and in learning how to recreate their style and imagery she is now able to incorporate elements of each master into her own artwork. The artist has created new work and done replication painting in equal portions, with a side of autonomous work made for art shows and donations to the American Glass Guild (AGG) auction. With a Masters in education, for a time she countered her solitary life as a glass painter by working with young children as an art teacher. Bileris began her training as a stained glass replication painter while still attending and completing undergraduate work at Parsons School of Design. As a funded Kress Fellow and conservation apprentice at St. Ann's for Restoration and the Arts, Inc. in Brooklyn Heights, New York, she recreated numerous damaged or destroyed painted works. Following her apprenticeship she did internships at Canterbury Cathedral Stained Glass Studio, England, and the Cologne, Germany Cathedral Studio. Early in her career Bileris was employed by Jack Cushen Studio Restoration, East Marion, New York, to replicate the painting and staining of The Four Winds stained glass window for the Stanford White Cottage, Tick Hall, Montauk, New York. Some of her other freelance projects for Cushen include painting and staining work for the Church of the Ascension, Fifth Ave, New York, and painting two figures in a Tiffany Studios window (circa 1900), which was in the possession of a private collector.  “As a replicator, it's not about you, but the people who came before. It's detective work. You have to figure out what the artist did. It's never gotten any easier. Now that I know more I realize how challenging it is to do. Part of what I love about stained glass is that it's handed off from generation to generation. Replication allows you to be trained by artists who are no longer with us.” Her career as a replication painter has allowed Bileris to work on prestigious commissions with many of the best stained glass studios in the country. She co-designed and created watercolor sketches and cartoons for Venturella Studio, Union Square, New York, for the studio's 68 square feet of designed and fabricated stained glass for The Ivy Club, Princeton University, Princeton, New Jersey. These windows commemorate the inclusion of women into the club through the imagery of migrating butterflies and ivy. Another project for Venturella Studio involved designing and painting windows for a synagogue in Maple Glenn, Pennsylvania, home to 70 windows created by Benoît Gilsoul.  Like many glass painters, Bileris' process begins with a trace and matte. She started out working with gum and water for tracing, but eventually switched to clove oil because it's much more forgiving and flexible. In 2013, Bileris  was awarded an AGG scholarship to study glass painting with Jonathan Cooke at Wheaton Village, Milleville, New Jersey. Cooke served a traditional apprenticeship at York Minster and started his own business in 1987. His book Time and Temperature was published early in 2013. Bileris' projects have included residential commissions, such as her work for a private wine cellar on Oyster Bay, Long Island. This commission included four windows: a plated window that mimics tile patterns and displays an iron work pattern on a separate piece of plated glass; a pair of sandblasted, painted, and stained glass windows that feature animals drinking wine; and a tessellating pattern window also featuring wildlife. “Those windows feel very much like me,” she states. As a submission for the Corning Museum of Glass' New Glass Review, Bileris created her autonomous work The Show as well as a nursery window based on her love of English illustration. Fabricated at Venturella Studios, The Show was included in AGG's 2011 members' exhibition.  “It's challenging to find an in-road to doing painted windows as personal artistic expression. Stained glass is not considered art because there are a lot of works out there taken directly from pattern books. The ecclesiastic tie reminds many people of houses of worship rather than galleries. And stained glass is dependent on light and environment and somehow is too crafty or pretty or religious. But it fits me. I want to keep growing and see if I can really become an artist in this medium, to be brave enough to go beyond being an able illustrator on glass. Georgia O'Keeffe said: ‘Whether you succeed or not is irrelevant, there is no such thing. Making your unknown known is the important thing.'”  At the end of 2015, Bileris left New York and took a position as lead painter at Judson Studios in LA. Though she has never prioritized showing gallery work, thanks to Judson Studios the artist exhibited in a group LA Art show, and a small work was included in the 2023 show through the SGAA. She is starting work for a group show at the Muckenthaler Cultural Center in Fullerton, California, this upcoming year and may be working with Narcissus Quagliata on his online class in 2024. Earlier this year, Bileris taught a two-week course at the Vilnius Academy of Art In Lithuania, which was a dream come true as she is the child of Lithuanian immigrants. “I was born in the US but spoke Lithuanian as my first language, so that chance basically pulled together everything I care about.”  

RANGE MUSIC MONTHLY Episode 13 features Part 2 of Host & DJ JOE GOMEZ's two-part sizzling Fall house-stravaganza! The second hour of this nonstop mix of heavy dancefloor stompers features the all new Mickey More & Andy Tee rework of AC Soul Symphony featuring Ricci Benson's 2010 classic "Still In Love," a Mark Brickman remix of Platinum City, and more of the latest and greatest global house artists and labels, including Floorplan, Javonntte, Musclecars, Dezaray Dawn and much more! Go to EPISODE 12 of RANGE MUSIC MONTHLY to check out PART 1 OF JOE'S 2-Part FALL HOUSE STOMPERS MIX. If you're in NYC, don't miss the “Range Music NYC Selects Series,” Monday nights at Pip's in Brooklyn Heights with Hostesse-with-the-most-est Lilly Winter, where Joe welcomes the best DJs and vinyl lovers in the business for a casual record-playing experience for music heads and those who love them.  Check out @rangemusicnyc on Instagram for upcoming guests and more. RANGE MUSIC MONTHLY features a selection of the latest vinyl joints from Range Music NYC's network of independent dance labels from around the globe, expertly mixed by NYC veteran record store owner and DJ's DJ, JOE GOMEZ. Each episode features all types of house music 12's, reissued dance classics, rare 7's and more "music for the dancer in you.”  The premiere purveyor of vinyl for the busiest names in the nyc dj business, RANGE MUSIC NYC owner and DJ Joe Gomez finds the hottest independent dance tracks from all over Europe, South America and every corner of the world. Check out rangemusicnyc.com for any of the tracks on this episode, plus sound clips, reissues, top sellers, events and more - go where your favorite top DJs and selectors go for the dopest sounds for the dancefloor. Subscribe to RANGE MUSIC MONTHLY anytime on Apple or wherever you get your music podcasts, on Mixcloud, or live & direct on jasoncharles.net Podcast Network Music ChannelSee omnystudio.com/listener for privacy information.

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week. Amazon planning major AI revamp that will change the search experience https://searchengineland.com/amazon-revamp-change-search-experience-432913 Walmart experiments with generative AI tools that can help you plan a party or decorate https://techcrunch.com/2023/10/04/walmart-experiments-with-new-generative-ai-tools-that-can-help-you-plan-a-party-or-decorate-a-space/ TikTok halts e-commerce service in Indonesia following ban https://www.cnbc.com/2023/10/04/tiktok-halts-e-commerce-service-in-indonesia-following-ban.html Report: Amazon made $1B with secret algorithm for spiking prices Internet-wide https://arstechnica.com/tech-policy/2023/10/report-amazon-made-1b-with-secret-algorithm-for-spiking-prices-internet-wide/ Serious Sellers Podcast #497 – Amazon Vine 101 + Changes to the Vine Program! https://www.helium10.com/podcast/amazon-vine-101-changes-to-the-vine-program/ Etsy "experiments” lead to loss of income for many Sellers. Sellers noticed a significant decrease in sales without knowing why. After the issue began to be addressed in Etsy Forums, sellers did not know whether it was a technical problem or an "experiment". https://www.ecommercebytes.com/C/letters/blog.pl?/pl/2023/10/1696187388.html Shopify CEO discouraging staff from side hustles that divert attention from company https://torontosun.com/business/money-news/shopify-ceo-discouraging-staff-from-side-hustles-that-divert-attention-from-company Lastly, we delve into the ins and outs of Helium 10's Keyword Tracker and it's boost button which allows you to track your keywords 24 hours a day in various browsing scenarios, a tactic endorsed by none other than Manny Coats, the founder of Helium 10. We discover the direct impact of inventory levels, keyword ranks, and inventory heat maps on your page views and impressions. To top it all off, we'll teach you how to prepare for the unexpected by setting up alerts for sudden drops in keyword ranks and understanding how your inventory location might affect shipping times. This episode is packed full of insights, strategies, and revelations that every serious seller must know - so get ready and join us for the ride!   In this episode of the Weekly Buzz by Helium 10, Bradley discussed: 01:12 - Amazon AI Search 04:02 - Walmart AI Search 07:11 - TikTok Shop Closes 07:45 - Secret Amazon Algorithm? 12:42 - Amazon Vine New Prices 13:34 - Etsy Testing Troubles 14:55 - Shopify Side Hustle 16:15 - Catch Helium 10 In Rumble 16:30 - ProTraining Tip: Boosted Keyword Tracking in Browsing Scenarios 28:52 - Keyword Fluctuation & Inventory Impact on Amazon Rankings ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos   Transcript Bradley Sutton: Amazon and Walmart are all in on generative AI search. TikTok shop in a certain country closes. Is there a secret Amazon algorithm that costs consumers a billion dollars, plus a special in-depth pro training on why you should be tracking keywords at different browsing scenarios. All of this and more on today's episode of the Weekly Buzz. How cool is that? Pretty cool, I think. Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that's going on in the Amazon, Walmart and e-commerce world and we give you training tips of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing this week. We've got a lot of news articles that we're going to go over today. And make sure to stay to the end, because I'm going to go in-depth on a topic that I think might change the way you track your keywords. Nothing new, but it's something that you guys need to be doing, and I'm going to demonstrate exactly why it's important. So let's go ahead and hop into the news right now. The first article that we're going to go over is actually from searchengineland.com and it's entitled Amazon Planning Major AI Revamp that will change the search experience. This article says All right, now, this was a document that they're calling this project Nile or something like that, but basically they're talking about Amazon creating AI-powered conversational shopping agents. Now, I saw a lot of the documents that this was on and there's some like maybe some contradictory information. Like they did talk about how, like when, non-personalized search results actually perform better, but then, at the same time, they're talking about okay, this new initiative is going to really put an emphasis on personalized search results. So a little bit of contradiction. I'm not sure which side of the coin I'm on, but at this meeting that Amazon had, they said hey, before you commerce, the sales person in the store was your search engine and that individual knew everything about the products. They would look at you and know what you might want, because customers like you have been to that store before. So this is something that has been talked about for a while, about how Amazon is investing heavily in AI, and then the question is going to, of course, end up being well, how is that going to change the seller experience? We don't know. Bradley Sutton: They say this is going to come out sometime in 2024. I find it very, very hard to believe. It's just going to be like some chat GPT prompt. It's going to take over the search bar. I mean the search as it is now. It's hard to beat that. You test, type in two words like coffin shelf, and boom, you get pictures and prices of exactly what you're looking for. How do you beat that? Anything more is going to cost the customer more work. So I don't think this is going to be something that takes over all search, but some niche searches. Maybe somebody might want to go a little bit deeper and say I'm looking for a coffin shaped shelf that customers feel can be used for displaying shot glasses and has multiple color options. Now could there be somebody who might want to search like that? Sure, I'm not one of them. I'm not going to be sitting there typing all those words with my fingers on a phone, but hey, there's definitely going to be people out there who might want that level of detail, and so it's going to be interesting to see how you can do that, how Amazon's going to integrate this. Is this going to change the way Helium 10 works, or the necessity to optimize, or listening for the right keywords and looking at what has search problem? Of course, not, not at all. It might add stuff later on that you might have to optimize for, but the core functionality you guys have been doing probably is going to stay the same, all right. Bradley Sutton: The next article here is from TechCrunch and also about search and AI, this time about Walmart. This article is entitled Walmart experiments with generative AI tools that can help you plan a party or decorate. It's so funny, like these days, like Amazon news comes out with something, Walmart comes out with something similar. Like the next day, Walmart comes out with something and Amazon comes out with something. I love the arms race here. This is good stuff. It's good for sellers, good for consumers, that these giants are kind of like racing to integrate different tools and experiences. Now, Walmart didn't say in this article which AI models it's going to use to develop these features, but they're experimenting with generative AI and it's going to include a shopping assistant, you know, kind of similar to what Amazon was talking about, and it says here that it's going to allow customers to have a more interactive and conversational experience, as it can answer specific questions, provide personalized product suggestions and share detailed information, all right. So this is going to be something interesting, you know, like it gives an example. It says, for example, if a customer wants to plan for a unicorn themed birthday, the AI displays a wide array of products such as balloons, paper napkins, streamers and so on, instead of having to type in numerous separate searches. Walmart's new AI search tools designed to save customers time that wouldn't save me time, like when I'm about to buy something. I know what I want, you know. So, again, this is going to be something that some people are going to love. Some people are like nope, just give me the old search. You know I'm talking about. When I say some people, I mean consumers, you know. So it's going to be interesting how this goes on. Bradley Sutton: Now, if you're, if you guys are, new to AI and have never you know, have never really worked with it, you know, just real quick segue here inside of helium 10, if you want an experience about how this kind of works, it's not shopping, obviously. But inside of helium 10, guys, on the very top right, okay, on the top right of your screen, right next to like, there's a what's new tab. Hit the button that said that that looks like a magnifying glass. All right, looks like a magnifying glass. And if you do that, it actually opens up a chat window. All right. Now this is using, I believe, chat GPT, and you could say things like how do I track keyword ranks daily? I'm just going to give an example here and I enter it in and what this AI is doing is it's looking through, like our videos and our knowledge base and things like that, and then right here it gives an answer to track keyword ranks daily. You can use the keyword tracker feature in helium 10, simply enter the keyword, blah, blah, blah. So so, guys, I'm not sure how many of y'all know that. Let me know in the comments below how many of you guys knew that there's a full chat GPT AI assistant inside of helium-10 that can, like, answer questions on how to use the tools and stuff. So make sure to use that. And then now think about how that's going to look now inside of Amazon, something similar like that. You know something to think about? Bradley Sutton: Alright, let's switch from Amazon and Walmart and let's go to the next article. This is from CNBC and it's entitled TikTok halts E-commerce Service in Indonesia following ban. Alright, this is not new news. We talked about this last week, how in the Indonesian government gave TikTok an ultimatum of one week, say, hey, if you don't remove TikTok shop and make it separate, we're shutting your whole platform down. So what did TikTok do? Like, fine, we're gonna go ahead and and take away, you know, TikTok shop. So that's a huge blow to TikTok because Indonesia is a the largest market for them in that, in that region. So RIP TikTok shop in Indonesia. Bradley Sutton: Next article is from arstechnia.com and it's entitled Report Amazon made one billion dollars with secret algorithm for spiking prices internet-wide. Now this, this is one of those, those articles that kind of made my blood boil. First I'm like, okay, this is interesting, like what this is? You know, this is new stuff that hasn't been talked about and and if this is true, you know, obviously that's an issue, you know. Finally, I was thinking, wow, finally is there a legitimate thing that Amazon is being investigated on by the FTC. But this thing was called they say, codename Project Nessie, and it says it allegedly works by manipulating rivals, weaker pricing algorithms and locking competitors into higher prices. The controversial algorithm was allegedly used for years, all right, and helped Amazon improve their profits. Now, first of all, it even says here that they stopped using it in 2019. So, first of all, guys, this has nothing to do with any of you sellers right now, because even the FTC, it seems like, admits that this was stopped in 2019, or somebody said it was stopped in 2019. But the weird thing is here is the FTC alleges says Amazon has successfully taught its rivals that lower prices are unlikely to result in increased sales. The opposite of what could happen in a well-functioned market. Like this doesn't make sense. Bradley Sutton: You know the Amazon price matching. Price matching, like, always helps everybody, you know, except a seller. Sometimes you guys remember how I mean those of you who you know. Four or five years ago even, you know you would shop at Best Buy and then you could like price match Amazon and vice versa. Where you could price, you know, if somebody else had a cheaper, amazon would give you, you know, like, a little rebate. Vice versa, if Target had a cheaper Walmart, you know it would make up the difference and things like that. Like that actually helps consumers, because when somebody's running a coupon, that means, like all the other major players would have to, you know, like, run a coupon or run a discount to try and match it. So like I'm not sure exactly what is the problem for for sellers. Bradley Sutton: Now, you know, amazon right away responded and then they said hey, you know, this was a project. Yeah, there was a such thing as Project Nessie. Who named it? You know, they didn't say, but it says they were trying to stop price matching from resulting in an unusual outcomes where prices became so low that they were unsustainable. Okay, it's kind of kind of reasonable. You know, I'm not a little bit of a not sure what's going on there, but hey, that sounds reasonable, right, they didn't work as intended. They said, so we scrapped it several years ago and they kept saying, hey, this is not how competition works. The FTC has it backwards and if they were successful in this lawsuit, the result would be anti competitive, anti consumer, and that's what I've been saying to you. It's like the things that Amazon, that the FTC was complaining about I don't know about this Nessie thing, but was like hey, amazon is like making sellers match low prices on other websites I mean, that's like for the consumer. It's so weird how the FTC is talking out of both sides. Now, this is just what made my blood kind of boil here. Bradley Sutton: Later on they did a press release the FTC and get a load of this. All right. They said Amazon's far reaching schemes impact hundreds of billions of dollars retail sales over here. First of all, yes, I mean like now, you know, best buy Walmart, everybody's got a price match Amazon, you know. And if Amazon, you know, has these, you know that's why Amazon is doing big deal days. The entirety of Walmart now has a big deal day, or I don't know what they call it, holiday big day or something like that. You know, yes, amazon is is affecting a lot of sales, but in a bad way? I don't think so. It's in a good way. It's in a good way because now everybody has to try and keep up with Amazon. And then take a look at this. They say they touch hundreds of thousands of products sold by businesses, big and small, and affect over a hundred million shoppers. The FTC's press release said sell them. Bradley Sutton: In the history of US antitrust law, has one case had the potential to do so much good for so many people Said this dude from the FTC like bro, come on, are you serious around? Like, like we Amazon sellers are, are very scared of this even ever happen? I don't. I personally don't think this is gonna go through, just because it's so, so ridiculous, some of these, these things. But but I mean, you're not helping anybody now who knows? A lot of the FTC thing is still redacted. So who knows? There might be stuff in there that are legitimate complaints, because we know Amazon sellers have a million complaints About Amazon, right, you know there's a lot of things that we don't like. You know, I was just dealing with something today where a removal order was taking like 90 days or something. It's just a pain in the neck sometimes. But the weird thing is the stuff that has been released in this FTC thing, none of it is the stuff that Amazon sellers are mainly complaining about. Yet they're just coming up with this random, random stuff here. Anyways, I don't want to go down this rabbit hole too much. Bradley Sutton: Let's go ahead and go to more positive news here, and the. The next one's coming from seller central, and it is about a new pricing tiers for Amazon Vine. So now, instead of having to pay $200 from one up to 30 reviews, you can get two reviews in Vine for free. All right, you or you can say hey, no, you know what, I only want to get up to 10 reviews and then that's only gonna be $75 or the existing tier up to 30 for $200. So if you guys want more information on this, we actually interviewed one of the leads At Amazon for the Amazon Vine program. Ah me, she was great. It's her first podcast. She did awesome, so make sure to check that out. Episode 497 you could get that episode h10.me forward slash 497 tons more information in that document or in that podcast about the new Vine program. Bradley Sutton: Switching marketplaces we're going to Etsy. This was from e-commerce bites. It says s e-test lead to lost income from sellers. So we think we got problems on Amazon. Etsy just like on their own, just start deciding to do some tests with the titles. Actually, amazon was doing that too for a while, but Etsy gave no notice for these changes. And then they were. They were just like taking random words out of the title and taking punctuation out of title and making it look like the sellers Can't even speak English because the titles didn't even make any sense. And so at you know Etsy sellers. It says they were trying to go back in and fix the listings and stuff. But it's kind of crazy. You know, like Etsy does so many things, like Etsy remove like a few of my products, saying it violates and, and, and you guys think that Amazon seller support is bad. Etsy is a billion times worse. Let me just say that right now, like there is no support, like like they completely suspend the listing and they say there is no way that you can, you know, follow up on this. It's a final you know, don't even ask us about it. Basically, they sent me a message. I'm like what in the world this is like. This is very you know, this is a legitimate Etsy product. So, guys, you know, like, where there's no marketplace out there, that's gonna be perfect, right? Amazon has mistakes, Esty has mistakes, Walmart has issues. We just got to, you know, figure out a deal with it and move on. Bradley Sutton: Speaking of different Marketplaces, Shopify CEO, is this next article from Toronto Sun? Says he's discouraging staff from side hustles that divert attention From the company. Now, this is just something that doesn't necessarily have to do with e-commerce, but I wanted to get your guys opinion on this because, basically, here he said hey, he doesn't want staff to take on side gigs that divert their attention away from the company, says I'm not talking about, like, yoga classes on the side and coaching a, a soccer team or something. You know my kid soccer team but he didn't want people like doing their own Shopify stores and then having it like go big. He's saying, hey, no, if you're a Shopify employee and you actually do, you know, do a Shopify store and it gets bigger, you know, higher staff, or give it away or something. That's kind of interesting. So the reason I brought this article up was I'm just curious about about you guys. If you have Employees in your Amazon business, are you okay with them having like side hustles on the side, you know, like having their own Amazon business on the side, or do you want them a hundred percent focus on your business? All right, that's it for the news today. We had tons of be interesting to see what happens with some of these things that are that are ongoing. Bradley Sutton: Now, before we move on to our really important pro training Wanted to, you know, let you guys know, we're launching new platforms every week. You know, last week we launched on Twitter where we're doing a live video, so make sure to follow us on on Twitter, on twitch as well, and then one platform that a lot of customers want us to get on was rumble. You know it's. I didn't even know what rumble was. It's kind of like YouTube, and then I started watching rumble because on YouTube my sumo wrestling that I always watch Got canceled on YouTube, you know, for some, whatever reason. Now they're on rumble. So I'm like, okay, now I know rumble for sumo wrestling, but now instead of just sumo wrestling, you can know it for helium 10. So, guys, go to h10.me Forward slash rumble, make your own account if you don't have one h10.me forward slash rumble, and then hit follow here and then you'll be able to see we're uploading like old helium 10 podcast Episodes and training videos and things like that. Bradley Sutton: All right, guys, let's talk about keyword tracking. You know a lot of customers ask me what is that boost feature and why is it important. You know, like why? It's kind of annoying, I don't want to have to click it every 10 days, so I'm just gonna forget about it unless you tell me why it's important, all right. So for those who don't know, boost is the feature where, inside of keyword tracker, you hit this rocket ship Over here and then what it does is it starts checking keywords 24 hours a day, 24 times a day in different browsing scenarios. All right, so that's the key there, and so I'm gonna show you why helium pen has been doing this. Oh, I mean and this is, this is nothing new like 2017, when keyword tracker first came out 2018 as well, it had boost, all right, so so this is something that Manny coats, the founder of helium 10, is very important to him. But why is the question? Bradley Sutton: Well, why do we need to check different browsing scenarios? First of all, what is different browsing scenarios mean? Different browsing scenario is an edge browser, a chrome browser, edge in private mode, chrome incognito mode, safari browser, a mobile browser, a zip code in Minnesota, an address in Miami Florida. So it's like geo location, you know, like different addresses. It's also different browsing scenarios logged in, logged out. Basically, what happens is is Usually for like that. You know, the biggest selling products, a lot of their keyword ranks, stay kind of steady. You know, regardless of the browsing scenario, you know a lot of the keywords will stay pretty steady, but on the flip side, there might be just as many products and just as many keywords. Bradley Sutton: We're based on these browsing scenarios. You know whether I'm using a chrome browser, whether I'm signed in, whether I'm signed out, whether I'm using Safari, whether I'm in in Brooklyn, new York, whether I'm in San Diego, California, you might see different search results, right, and that's always been the case, like where people say, hey, how come you know my, my keyword tracker, my cerebral, looks different than what I'm looking at on Amazon? That's cause we're not using your Chrome browsers to actually go search for keyword ranks. You know, whatever your scene in keyword tracker is not necessarily the same as what the rank that we put, you know what browsing scenario that we chose. So I want to go in now and kind of like really illustrate just how much of an impact this potentially can have and why you should be using boosted, why you should care about different browsing scenarios. All right, let's hop right into it. Right now I am in an edge browser, right, Microsoft Edge. Like can't believe anybody uses that, huh. And I am here in the San Marcos zip code. All right, san Marcos is very near to me here in San Diego and I searched coffin shelf. Bradley Sutton: All right, now you take a look at the first line of search results. You see, you know three competitors. There's a makeup coffin shelf and then here's at one of our products. You know, one of our coffin bookshelf products is page one position for you know the second line of results, there's a bat shelf, three coffin shelves and a couple other coffin shelves and a makeup shelf. Now let's just compare. I am in the same exact browser, which is edge. All right, here I put a different address. I put my old address in Brooklyn, new York, one one, two, one Brooklyn Heights, right there. All right, this is the same search done at the same time. Now, if we look at the search results, the very first line, it looks like it's the same. But look at page one, position three, this is actually a completely different makeup shelf. That is here. All right, the other three products are actually the same. Like I said, you know a lot of times it is the same, but here this, this epic gifts coffin shelf, is completely different. Bradley Sutton: What has page one, position three from San Marcos, california, compared to Brooklyn, new York? As I scroll down to the next line of search results, it's even more different. You know, like like, this bat shelf is nowhere to be found. Here is that one. That's page one, position three, in one address, and now it's like page one, position 10 in another one. All right, so this is basically what we mean by, first of all, like the geo location or different address, different city. You know that you're putting in to Amazon. You could have different results in the same exact browser based on that and that, I think, kind of you know, makes sense to most people. Bradley Sutton: Now, one interesting thing it's not necessarily about the shipping time, all right. So, for example, remember that that that listing we said was different. The page one, position three, the coffin makeup shelf. Here, as you can see, for New York, it says it would be delivered on October 10th or October six is the fastest delivery. All right. Now that same exact product in San Diego. It's page one, like position 10,. You know it's way down the page. But look at the shipping time. It's either October 10th or October six, exactly the same. So the keyword rank here it wasn't that, oh, it can ship faster to New York. That's why it's going to be higher up there. Now, sometimes that might be the case, but it's. You can't always think that, oh, okay, this 100% ranking has to do with how fast Amazon can ship, because that's not the way that Amazon, uh, works across the board. All right. Bradley Sutton: Now next thing let's, this was edge signed in. Let's now go to edge in private, all right, so this is now like edge in Cognito mode, I guess, if you were, I did the same exact addresses. All right, again, San Marcos, California, and then I did Brooklyn, New York. Now this is like literally the same address. So the difference is one is an edge browser and one is edge in private mode. All right, take a look at the first line. There's like two here for San Marcos. There are two coffin make, those two coffin makeup shelves that were at different places. On the other, uh, listening, or the other, uh, browsing scenario. These are all in the top row. Now let's again compare it to the same exact city. Right here, this is San Marcos. Right, look at the top line of search results Completely different. Where's our, our product? Our double coffin shelf is nowhere to be found on on the same exact one. Bradley Sutton: Let's go ahead and scroll down. It's not in the second line of products, it's not in the third line of products. It's all the way in the fourth line of products. All right. And again, was this necessarily about shipping? No, look, look at our product. It says delivery on the 12th or seventh. All right, in the same scenario delivery on the 12th or seventh. But one is ranked page one position for and just because of the different browser we're using, the other one was ranked halfway down, uh, page one, all right. Now take a look at this. If I scroll down page one in the in private, I see this crazy ugly looking grotesque, grotesque here, uh, like knife holder. That's a skull, right, it's gross. Looking Now in Brooklyn on the in private, let's see if I see that. Yep, there, it is right, there, it's all the way down the page. Bradley Sutton: Now, guys, this was not anywhere on page one, one in the same exact address, just a different browser, that that product was nowhere to be found. So you guys see, this is what we mean by different browsing scenarios. It's not just about address, it's not just about shipping time. You could have different search results. All right Doesn't mean one is right, one is wrong, just different results. It is what, it is, all right. What are some other examples? Let's go ahead and switch to a Google Chrome. All right, now I'm in Google Chrome. Now here's the thing Some people, you know, might think that, oh well, is the different locations? Is it only about, like, different states, or maybe it's different cities, or no, it's not cities, it's zip code. No answer is none of the above Amazon. Bradley Sutton: Sometimes, even within the same zip code, will have different rankings in the same exact browser. All right, watch this. This is Google Chrome, right here? Right, I put in look at this 92078 up here as a address and then in this other window 92078, I actually put a specific, a different, specific address that the other one. All right, so two different addresses, same exact zip code, same exact browser. Let's take a look at the search results. All right, line one, it goes uh, the, the Amazon's choice, and two coffin makeup shelves and then one other coffin shelf. Let's take a look at the other address Only one coffin makeup shelf and then another product that wasn't even in the top of the page. Okay, this is the same exact zip code, guys. Just two different addresses, same exact browser and we are getting different results. If I go further on this page, I found another listing that was on one on page one. It wasn't even on page one on the other one. Bradley Sutton: Now, the other reason why you know it's not just about the address is, like you know, there's fulfilled by merchant. All right, so take a look over here. I just actually activate. This was a test product. I was doing some keyword testing on for episode 500 that's coming up on the podcast and it's a coffin bath tray, right, and I just threw it on here here I put Brooklyn, New York, all right, Brooklyn, New York address. And this is fulfilled by merchant. And I'm obviously in California. Amazon knows I'm in California, they know where I'm shipping from, I've got my shipping tiers and it's saying this is page one, position five, looks like five or six, right here, all right, and this is a fulfilled by merchant. Now, if I actually change this zip code, let me go ahead and change this zip code to let's go ahead and change it to something in San Marcos, really close to me, right, so that Amazon knows I, you know I'm shipping it, it's probably gonna deliver the next day, you know, because I'm shipping it right from here. Bradley Sutton: Let's take a look at the search results. You would think that it would go all the way up to page one, position like two or three. Let's take a look, nope, nope, it's in the exact same position and this time, page one, position six, Like. So again, if Amazon was like just strictly going on shipping time, you would see a little bit more consistency with the fluctuations. Now, that being said, the whole reason why we check different addresses and different browsing. Scenario again is that there is fluctuation, sometimes based on an address, sometimes based on a browser. And why is this important? All right, like why. Why should you care about this? Let me show you a great example of this. Bradley Sutton: Going back to that coffin shelf product all right, here is my keyword tracker that I had on boost sometime this summer, in May. All right Now, as you can see those of you watching on this look here like in the beginning of May, I had like pretty consistent rank. I had boost on and you could see it was only fluctuating my rank between like five and 10,. Right Now, look at what my impressions were for that day. Like the way you can see your impressions and page views is right on your insights dashboard of helium 10, your dashboard. You just set the dates. I set it right here to May six through May 13th and I scroll down here. I can see this at the parent level. I just wanna see all the impressions at the parent level and let's see what it was 1310 page views, 603 sessions. All right, it was doing pretty good here at the beginning of May. Bradley Sutton: Now, going back to that keyword, look what happened the second week of May. You guys see what's happening. All of a sudden now you start to see fluctuation in the different browsing scenarios. So you can see, instead of just going between five and 10, it's going back and forth between like five and like 15 and 16. Did this have an effect on the number of page views and impressions we were getting? Let's go to helium 10 insights dashboard. Bradley Sutton: Let's enter the next week 514 to 521, and take a look at the impressions it went from let me see, 1310 down to 881,. All right, it went down by a pretty big number here. All right, because of that keyword fluctuation. Let's go more on this keyword tracker graph. Take a look here the very following week. Look at some of this fluctuation at in one hour, in one browsing scenario it's position six, and the next hour it's position 25,. Even position what is this? 45, probably falling off of page one, all right. So what happened there? Let's go to the page views for that week 427, all right. So remember, just compare it. That first week where we were doing pretty good, it was pretty steady, your keyword ranks, right, you had 1310 page views. But because of this fluctuation on rank that probably was happening on multiple keywords it went down to 427. Bradley Sutton: Now, what is the reasons? Could it be inventory? Absolutely it could be inventory. Let's take a look. You guys probably didn't know this, but in helium 10, there's a tool called inventory levels inside of profits, and I can actually go to a certain date range. I'm gonna pick April to May here and see, hey, every day what was my inventory. And sure enough, here at the end of April I had some inbound inventory, all right, and at the beginning of May I had some pretty good numbers. So the number actually, you know, went up between the end of April and the beginning of May. And actually if you look I actually show the page impressions all the way back from the end of April. It was actually pretty bad when my inventory was low. And then as soon as my inventory got in stock, my impressions went up and my keyword ranking, you know, potentially got a little bit better. So absolutely your inventory levels plays a role. That's why we have this here. Bradley Sutton: But, as you recall, as May progressed, even though my inventory was not going down much at all, I was still at the mercy of Amazon. You know we call that like the search shuffle, where Amazon was not consistently keeping me at the top of page one. So now another thing that people ask about is inventory heat maps. All right, so you know, helium 10 has inventory heat maps and that allows you to kind of see where your inventory is stored at across the country. And like, for some strange reason, here in inventory heat maps I can see where Amazon is storing my products and it's only in two warehouses. All right, it's only in Kansas and Ohio. So right off the bat, that tells me like probably I need to send more inventory in. Bradley Sutton: But that being said, it doesn't always mean that your keyword ranks across the board are completely affected. Don't you remember that even when I was in the Brooklyn zip code and I was in San Diego, like, I was still ranking at the top of page one about? So what I did? I was just out of curiosity. I'm like if Amazon only awarded keyword rank based on where my you know product is being stored, well, let me go ahead and pick an address very close to this place where they has most of my inventory. So let's take a look at Kansas, all right. So here I picked a zip code and the address right here in Kansas, and if you look, I mean you would think, hey, my coffin shelf should be at the top of page one. It's not in the first line, not here at the sec, or it is here at the second line, all right. So here it's, page one, position five, all right. So not too bad. Bradley Sutton: But look at the shipping time, guys. It says Tuesday October 10th, friday October 6th. Does that sound familiar? Do you remember how it was when I was in San Diego, california fastest delivery October 10th or, I'm sorry, regular delivery October 10th, fastest delivery October 6th, the same exact shipping time, even though it has to go cross country just to get to me, all right. What about the other address which was Ohio, remember? So I put a Cleveland zip code in here. All right, not in the first line, not here in the second line, not in the? Oh, it is in the third line. But here, even though the inventory is stored right, like literally next door to this address that I picked, it is actually showing a later shipping time. It's saying the fastest delivery is Monday, october 9th for this. And it also has this, you know, a little bit toward down, towards the page. Bradley Sutton: So you know, again, part of the moral of the story is nobody, we, none of us know. Amazon probably doesn't even know the ins and outs of the Amazon algorithm. It's obviously, first of all, not consistent. All right, it's not based on one thing, you know. It's not just all hey, on this browser, you're always going to see these results. If you're signed in, you're always going to see this results. If you're in this address, you're always going to see these results. If you have inventory close by to a warehouse, you're always going to have this. That's not the way, unfortunately, as of now that Amazon works. Bradley Sutton: But at the same time, there's a reason why helium 10 made all these tools I just went in keyword tracker with boost, inventory levels, history, inventory heat maps is because you need visibility into what's going on, so you're not scratching your head wondering what you can do or why your your page views are gone, have gone down, or why your page views have gone up. You know, conversely. So again, the takeaways here, guys, is number one turn boost on on your main keywords, keep it on, all right. Go into your dashboard and set up the insights where you'll get an alert if, if your keyword, uh, if your keyword drops in in keyword rank, you know, uh, more than four times in a row. All right, uh, set up an alert for if your page impressions go down. You like that that actually we have. This product is underperforming insight on insights dashboard. It'll let you know. Hey, your page views are down by 30% or whatever. All right, and that should trigger you to like. Bradley Sutton: All right, let me go check my keyword ranks. Which keyword is resulting in this? Is Amazon like all of a sudden shuffling me around? Uh, take a look at your inventory levels. Do you need to send more inventory in? Is Amazon distributing your inventory? Like to me? They're not distributing my inventory across the board, but it doesn't look like it's affecting me too much. On keyword ranks, my keyword ranks are pretty uh stable at the top of page one across the board. So even though you don't have too much control over what's going to go on, as far as the search shuffle goes, it's important you understand what is happening out there so that you know you can take action uh in your account. So I hope this uh special training deep dive here uh was able to help you and, uh, you know, let me know in the comments below if you guys have any questions and we'll see you guys in the next episode.

William Dennis Gargan was born to an irish-american Catholic family in Brooklyn, New York on July 17th, 1905. His parents—Bill and Irene—had seven children, but only Bill and his brother Ed survived infancy. Ed was four years older than Bill. The pair were close. Bill's mother had been a teacher, but his father was a book maker and a gambler, which didn't sit well with Irene's parents. Gargan's dad made book in the copy room at the New York World and in Room 9 of City Hall. The four-story brownstone they lived in at 427 Henry Street in Brooklyn Heights was won in a poker game. Today P.S. 29 stands on the site. Bill got his first silent movie job at seven for Vitagraph Studios. He was paid Three dollars and eighty-five cents. That's roughly one-hundred twenty dollars today. It portended things to come. By ten, Bill was hanging out at his father's bar in Sunset Park, Brooklyn. Gargan later said that his mother was more straight-laced, a bit of a prude on the surface, but in reality, she ran with dad all her life and his.” Both parents had good senses of humor. He grew up going to Sea Gate in the summer and fighting for the Irish kids from Bay Ridge against the Italian kids in empty lots. He played baseball and basketball for St. Francis Xavier grade school and St. James High. He ditched school in the spring to scale the Ebbets Field wall to watch the Dodgers and their stars of the 1910s. When he was fourteen and working as an ice brusher at the Prospect Park skating rink, Gargan met a girl named Mary Elizabeth Kenny. He was so taken that he used his broom to knock her down! Gargan recalled that “She got up, her eyes spitting fire and her mouth not doing badly either. I knew I was in love.” Gargan loved the theater. By high school he was playing in school productions of Hamlet, Macbeth, and Romeo and Juliet. However, a teacher who'd been out to get Bill for his comedic behavior made life so miserable during Bill's senior year that he dropped out. Gargan became a message runner for a Broad Street brokerage firm, then a cop for a clothing store, then one for a Wall Street agency until he was fired for losing a tail. He sold Wesson Oil to grocers, sneaking away to watch plays. One day the lights went up and Gargan noticed his boss was sitting next to him. “Good show,” Gargan said, “you're fired,” said his boss. Bill's brother Ed was an actor. While having lunch with Ed one day at the Lamb's Club a man named Le Roy Clemens mentioned to Bill that a play he'd written was having tryouts. Bill read a line and was hired, beginning his career in Aloma of the South Seas. They opened in Baltimore in 1924. Gargan was a quick study, learning everyone's parts as well as the stage manager's. Within a year he was directing the Philadelphia production of the play. Aloma of the South Seas ran for forty weeks. Gargan spent the next years playing all over the country with people like George Jessel and Richard Bennett. Jessel would be godfather to Bill's first son Bill Jr, affectionately known as Barrie. Barrie was born on February 25th, 1929. After the stock market crashed, Bill got a short-term job on stage in New York where he met William Bendix. Soon a casting director at Paramount called and after that Leslie Howard cast Bill in a play. Bill later said that Leslie helped make him a star. That same year, on January 12, 1932 Gargan opened at the Broadhurst theater in New York with Leslie Howard in Philip Barry's The Animal Kingdom. It was a smash hit. His success led MGM to call. They offered him the part of Sergeant O'Hara in the 1932 feature Rain, starring Joan Crawford and Walter Huston. He'd be paid fifteen-hundred dollars per week. That's over thirty-three grand today. Bill bought out his contract with The Animal Kingdom, playing on May 2nd for the last time. The next morning, Bill, Mary, and young Barrie left for Hollywood. Rain was shot on Catalina Island.

G'day, book clubbers! This month, we read Jenny Jackson's debut novel, Pineapple Street. Pineapple Street follows three women in an old money Brooklyn Heights family: one was born with money, one who married into it, and one who wants to give it all away. Over the course of the novel we learn about the intricacies of the Stockton family's dynamic, how they each feel about their relationship with wealth, and whether or not you can ever really break out of a mold your parents created for you.  Join us in the all the book chat over on our Insta, @theshamelessbookclub, and our TikTok, @theshamelessbookclub. Or, if you're after some variety, here's a link to record a voice message via our website, too. You can browse the eBook and audiobook versions of past book club picks in our room on Apple Books! Have a look-see right here. (You might spot our little baby, The Space Between, in the mix there, too.) Want to support our show? We are sending air kisses, air tea, and air hugs (too far?) to anyone who clicks ‘subscribe' on Apple (bonus hugs for anyone who leaves a five-star review, too) or ‘follow' on Spotify.  Still not enough? Well! Our hearts! See below for everything else. Click here to subscribe to ShameMore: http://apple.co/shamelesspod Subscribe to the weekly ‘ASK SHAMELESS' newsletter: http://eepurl.com/gFbYLT  Join our book club: https://www.instagram.com/theshamelessbookclub/  Check out our website: https://shamelessmediaco.com/ Thanks for listening! We are very big fans of yours.

We are going to be getting some great financial advice from Melissa Dincher, a Financial Advisor at UBS. She's discussing how to prepare for major life events, how to save for college, how to save for retirement, and don't worry you're not too late! Melissa was a corporate attorney who spent 10 years at home with her children, she was head of the PTA and was basically the mom who helped Brooklyn Heights get through Covid. Since rejoining the workforce, she's a wealth manager at UBS and her focus is on holistic wealth management and financial planning with a strong tilt towards supporting women.  LINKS: -FREE DOWNLOAD: Improve Your Video Quality to Increase Your Revenue - 10 Tips to Take Your Videos from Mediocre to Magnetic click here -Follow host Kim Rittberg on Instagram!  -Connect with Melissa Dincher of UBS on LinkedIn -How To Be A Happier, Less Stressed & More Successful Parent: Click here!

Golden Voice narrator Marin Ireland excels at depicting the insular, privileged world of the Stockton family in this debut audiobook. Host Jo Reed and AudioFile's Michele Cobb discuss this tale of a Brooklyn Heights family that made their money in real estate, and how Marin's narration makes listeners feel for each of these characters. She gracefully takes listeners into an exclusive milieu of private schools, galas, and grand townhouses while beautifully conveying the frailties and emotional confusion that renders this family relatable. A compelling family saga. Read the full review of the audiobook on AudioFile's website. Published by Penguin Audio. Find more audiobook recommendations at audiofilemagazine.com Today's episode is sponsored by Dreamscape Publishing. Join Dreamscape Publishing as they celebrate Audiobook Month with mesmerizing tales, talented narrators, and endless inspiration for audiobook lovers everywhere! Join them online on social media or at their website, dreamscapepublishing.com Learn more about your ad choices. Visit megaphone.fm/adchoices

G'day, book clubbers! This month, we read Jenny Jackson's debut novel, Pineapple Street. Pineapple Street follows three women in an old money Brooklyn Heights family: one was born with money, one who married into it, and one who wants to give it all away. Over the course of the novel we learn about the intricacies of the Stockton family's dynamic, how they each feel about their relationship with wealth, and whether or not you can ever really break out of a mold your parents created for you.  Big thanks to Audible for making this episode possible. If you're keen to check out audiobooks, podcasts and audible originals, download the Audible app and start listening today. Got some thoughts on our June pick, ‘Really Good, Actually' by Monica Heisey? We're allllll ears (also, eyes, heads, bodies, etc etc)  - join in the convo over on our Insta, @theshamelessbookclub. Or, if you're after some variety, here's a link to record a voice message via our website, too. You can browse the eBook and audiobook versions of past book club picks in our room on Apple Books! Have a look-see right here. (You might spot our little baby, The Space Between, in the mix there, too.) Want to support our show? We are sending air kisses, air tea, and air hugs (too far?) to anyone who clicks ‘subscribe' on Apple (bonus hugs for anyone who leaves a five-star review, too) or ‘follow' on Spotify.  Still not enough? Well! Our hearts! See below for everything else. Click here to subscribe to ShameMore: http://apple.co/shamelesspod Subscribe to the weekly ‘ASK SHAMELESS' newsletter: http://eepurl.com/gFbYLT  Join our book club: https://www.instagram.com/theshamelessbookclub/  Check out our website: https://shamelessmediaco.com/ Thanks for listening! We are very big fans of yours.

This week Chris is telling you the history about THE BATTLE OF BROOKLYN!! We're talking my favorite wooden tooth Homie, who was a short king that led a victorious battle in my favorite island,   Remember, we're the 13 Colonies and we got King George the 3rd telling us what's happening, what's good. We go to war with against the French, and we win it! But we're in debt which causes a King Georgie number 3 to raise the taxes. We don't know why we got to be taxed so we start a war!  The revolutionary war starts and we fight the British for freedom babes! One of Chrissy's favorite battles was the Battle of Brooklyn! This was the first major battle of the war after the signing of the Declaration of Independence. The battle took place in what is now the borough of Brooklyn in NYC, and pitted the Continental Army, led by General George Washington, against the British Army, led by General William Howe. The battle began with a surprise attack by the British on the American positions, which were poorly defended. The British were able to outflank the Americans and force them to retreat to their main fortifications on Brooklyn Heights. Despite heavy losses, the Americans were able to hold their position and repel several British assaults. The American defense collapsed, and the Continental Army was forced to retreat across the East River .. thank god there was some FOG!!  Shout out George W for being a badass leader! We may have lost the greatest land in the whole world for a brief time to the British and lost the battle, but we didn't lose men! THE BOYS ENDED UP WINNING THE WAR, so eff you 1700s Britain 

A deliciously funny, sharply observed debut of family, love, and class, this zeitgeisty novel follows three women in one wealthy Brooklyn clan... Darley, the eldest daughter in the well-connected old money Stockton family, followed her heart, trading her job and her inheritance for motherhood but giving up far too much in the process; Sasha, a middle-class New England girl, has married into the Brooklyn Heights family, and finds herself cast as the arriviste outsider; and Georgiana, the baby of the family, has fallen in love with someone she can't have, and must decide what kind of person she wants to be. Rife with the indulgent pleasures of life among New York's one-percenters, Pineapple Street (Pamela Dorman Books, 2023) is a smart, escapist novel that sparkles with wit. Full of recognizable, loveable--if fallible--characters, it's about the peculiar unknowability of someone else's family, the miles between the haves and have-nots, and the insanity of first love--all wrapped in a story that is a sheer delight. Jenny Jackson is a Vice President and Executive Editor at Alfred A. Knopf. A graduate of Williams College and the Columbia Publishing Course, she lives in Brooklyn Heights with her family. Pineapple Street is her first novel. Recommended Books: Katherine Heiny, Games and Rituals Meg Mason, Sorrow and Bliss  Chris Holmes is Chair of Literatures in English and Associate Professor at Ithaca College. He writes criticism on contemporary global literatures. His book, Kazuo Ishiguro as World Literature, is under contract with Bloomsbury Publishing. He is the co-director of The New Voices Festival, a celebration of work in poetry, prose, and playwriting by up-and-coming young writers. Learn more about your ad choices. Visit megaphone.fm/adchoices

The city has plans to fix a crumbling section of the BQE known as the "triple cantilever" in Brooklyn Heights, but many say the problems with the expressway are bigger than just that section. Allen Swerdlowe, architect and fellow at the American Institute of Architects, specialist at the Fulbright Foundation, and founding trustee of Brooklyn Bridge Park, Michael Kimmelman, architecture critic for The New York Times and the author of The Intimate City: Walking New York (Penguin Press, 2022), and Sam Schwartz, former longtime "Gridlock Sam" columnist at the Daily News, former NYC Traffic Commissioner, president and CEO of Sam Schwartz Engineering, a transportation planning and engineering firm, and author of No One at the Wheel: Driverless Cars and the Road of the Future (Public Affairs, 2018), talk about the BQE's history, the urgency of the situation, and how solutions need to look beyond Brooklyn Heights.  

Derrick Faulcon is the founder and CEO at Cloudy Donut Co., a vegan donut shop with locations in Baltimore, MD and Brooklyn, NY. On this episode, Derrick speaks with AfroTech's Will Lucas about opening the first Black-owned business in Brooklyn Heights, "reverse gentrification," and his take on what holds Black entrepreneurs from reaching their fullest potential. Follow Will Lucas on Instagram: @willlucas Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast Learn more at AfroTech.com Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Jenny Jackson joins Maris Kreizman to discuss her debut novel, Pineapple Street, out now from Pamela Dorman Books. Jenny Jackson is a vice president and executive editor at Alfred A. Knopf. A graduate of Williams College and the Columbia Publishing Course, she lives in Brooklyn Heights with her family. Pineapple Street is her first novel. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hosted by Kerry DiamondProduced by Catherine Baker and Jenna SadhuEdited by Jenna SadhuRecorded at CityVox StudiosMusic by Tralala, “All Fired Up”If you love bakeries, no doubt you've heard about L'Appartement 4F, the Instagram sensation that went from at-home microbakery to a bustling spot in Brooklyn Heights with lines down the block. Fans have fallen in love with their croissants, pain au chocolat, baguettes, but also with the story of self-taught baker Gautier and school nurse Ashley Coiffard, the couple behind the creations.Ashley and Gautier, in their very first podcast appearance, talk to host Kerry Diamond about falling in love, quitting their jobs, the challenging 11-month buildout of their bakery, and how their on- and off-line communities have contributed to their success. They also share their plans to open the second floor of L'Appartement 4F as a French bistro at night. Join Radio Cherry Bombe for a live event in Sacramento with California Grown on Wednesday, March 8th. Get your tickets here. For Jubilee tickets, click here. Radio Cherry Bombe is a production of The Cherry Bombe Podcast Network. Subscribe to our newsletter and check out past episodes and transcripts here. More on Ashley: InstagramMore on Gautier: Instagram More on L'Appartement 4F: Instagram, website, menu

On January 1, 2023, New York City will celebrate a special moment, the 125th anniversary of the formation of Greater New York and the creation of the five boroughs — The Bronx, Brooklyn, Manhattan, Queens and Staten Island.In honor of this special moment in New York City history, we are celebrating a bit early, reissuing our episode (originally #150) on the Consolidation and the formation of the boroughs, with a new introduction.And stay tuned for new episodes of the Bowery Boys Podcast for the rest of the year!----Here's the story of how two very big cities and a whole bunch of small towns and villages — completely different in nature, from farmland to skyscraper — became the greatest city in the world.This is the tale of Greater New York, the forming of the five boroughs into one metropolis, a consolidation of massive civic interests which became official on January 1, 1898. But this is not a story of interested parties, united in a common goal.In fact, Manhattan (comprising, with some areas north of the Harlem River, the city of New York) was in a bit of a battle with anti-consolidation forces, mostly in Brooklyn, who saw the merging of two biggest cities in America as the end of the noble autonomy for that former Dutch city on the western shore of Long Island. You'll be stunned to hear how easily it could have all fallen apart!In this podcast is the story of Manhattan, Brooklyn, the Bronx, Queens and Staten Island (or Richmond, if you will) and their journey to become one. And how, rather recently in fact, one of those boroughs would grow uncomfortable with the arrangement.---- Other Bowery Boys podcasts to listen to with similar themes:The Father of Greater New York: The Story of Andrew Haswell GreenThe Bronx is Born: Before It Was A BoroughThe Staten Island Ferry: Its Story, From Sail To SteamThe History of Astoria and Long Island CityThe Story of Brooklyn Heights