Podcasts about as tiktok

As Jimmy Kimmel makes his return from a week hiatus, are the tables of censorship as equal on both sides of the political spectrum? Another shooting-this time an attack on ICE agents leaves a detainee as victim. As TIkTok is sold to American investors, we take a glance at online social media trends. Whats with Tylenol? is it making the unborn unhealthy?

As TikTok continues to build out its search experience, the social network is now surfacing reviews for select places right within the comments tab of a video. Learn more about your ad choices. Visit podcastchoices.com/adchoices

As TikTok faces a potential U.S. ban, travel brands must rethink their marketing playbook. Meanwhile, new data shows younger travelers are prioritizing experiences over sightseeing. This episode unpacks how social, generational shifts, and inflation are reshaping travel planning.Are you new and want to start your own hospitality business?Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Boostly and join the discussion:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want to know more about us? Visit our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stay informed and ahead of the curve with the latest insights and analysis.

As TikTok videos with the dupe hashtag have racked up nearly six billion views are we seeing the rise of  dupe culture and just how tempted are you to buy cheaper brand copies? Also,  in this edition of The Conversation Hour Richelle Hunt speaks to an architect who says retrofitting public housing towers in Melbourne a better option than knocking them down and rebuilding. Plus, as we hear news today about a Victorian woman taking Uber to Federal Court after drivers refused to pick her up on 32 occasions when they found out she was travelling with her guide dog,  we explore just how prevalent and far reaching discrimination is for people with accredited assistance animals and what needs to happen to combat it. 

Host Jenny sits down with Mikki Collins, a former higher ed social media manager at the University of Chichester, who shares her transformative journey in leveraging social media as a key recruitment tool. From developing student influencer programs to driving engagement on platforms like TikTok and Instagram, Mikki provides actionable insights into creating authentic connections and making the most of limited resources. Listen in as they discuss how higher ed social media professionals can shift their mindset from communications to strategic marketing.Key TakeawaysStudent Influencers are Gold: Current students and graduates are often the most effective voices for reaching prospective students.Adapt to Platform Dynamics: TikTok has evolved from a discovery platform to a search engine—use it strategically at different stages of the recruitment funnel.Targeted Content Wins: Tailor content to different stages of the recruitment funnel, from generating awareness to nurturing conversions.Leverage Social Listening: Search university nicknames and hashtags to uncover organic student-created content and trends.Metrics with Intent: Align success metrics (e.g., reach, engagement) with the goals for each recruitment funnel stage.Sustainable Social Media Practices: To avoid burnout, delete work-related social media apps during breaks and maintain healthy work-life boundaries.How Mikki Got Started in Higher Ed Social Media Mikki Collins began her career in higher education through a unique route, starting as a Student Union officer and later transitioning to a digital content role. She quickly gravitated toward social media as a tool to engage students, working with limited resources to grow the University of Chichester's online presence. Mikki's small team transformed from social media novices into UK leaders in higher ed social media by experimenting with tactics that resonated with their target audiences.Using Students as Influencers Mikki was an early adopter of the "students as influencers" concept. Realizing that prospective students wanted to hear from their peers, she used Instagram's Q&A feature and hashtags to discover students who were already creating authentic, high-engagement content about the university. This strategy uncovered micro and macro influencers—like one student with 300,000 followers—who were eager to collaborate. By partnering with these students, Mikki's team amplified the university's reach and authenticity, fostering trust among prospective students.TikTok as a Recruitment Tool TikTok played a pivotal role in Mikki's strategy. Starting the university's account in 2019, her team grew it from an underutilized platform to the most-followed account within a year. By creating playful, tongue-in-cheek content, they broke through the noise and raised awareness of the university—even in its local community.Mikki shared how TikTok evolved from a discovery platform to a search engine. Early in the recruitment cycle, her team worked with student influencers who had large followings to generate awareness. As TikTok shifted to a search-first platform, they partnered with students who had smaller audiences to create content that addressed specific prospective student concerns, such as accommodations and campus life.Building a Social Media Funnel One of the episode's standout moments was Mikki's explanation of the recruitment funnel and how social media fits into it. She described creating content tailored to each stage:Awareness Stage: Share general information about the university, location, and events to attract prospective students. Success metrics here include reach and impressions.Conversion Stage: Focus on personalized content, such as Q&A sessions and campus tours, to address specific concerns and keep prospective students engaged. Metrics for this stage include comments, direct messages, and content shares.Mikki also emphasized the importance of social listening—using hashtags and search terms like university nicknames—to understand what content students are already creating and searching for. By consistently revisiting these insights each year, institutions can adapt their strategies to evolving student needs.Sustaining Work-Life Balance as a Social Media Manager Mikki ended the conversation with an important confession: she deleted LinkedIn from her phone over the holidays and hasn't reinstalled it since. As a social media professional, she understands the risks of burnout and advocates for intentional breaks from work-related platforms. Her advice: don't be afraid to temporarily delete social apps or establish boundaries to maintain a healthy balance.Guest Name: Mikki Collins, Content and Experience Designer, Pickle Jar CommunicationsGuest Social: LinkedInGuest Bio: Mikki Collins is the Content and Experience Designer at Pickle Jar Communications and has a strong social media background in the Higher Education sector and proven award-winning experience for digital content campaigns and projects she has produced.She previously worked for the University of Chichester as their Digital Content Producer for 5.5 years. In that time, Chichester achieved the number 1 ranked UK University on TikTok in 2022 and 2023, and the Champion of Diversity, Equity and Inclusion in content at the ContentEd awards for the final series of the University's podcast all about minority groups. She has presented at different national and international education conferences for her TikTok framework, award-winning podcast series and turning digital student ambassadors into influencers organised by groups such as UUK, UniBuddy and Times Higher Education. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Chuck Joiner, David Ginsburg, Jeff Butts, Brian Flanigan-Arthurs, Jeff Gamet, Marty Jencius, and Jim Rea discuss the on-again-off-again-on-again state of the TikTok ban, capturing the uncertainty and varying perspectives surrounding the situation. From the implications for content creators who depend on the platform to the ownership of influential social media outlets, the panel looks at where things are and where they might go.  This MacVoices is supported by Notion. Work faster, write better, and think bigger. You can try Notion for free today at notion.com/macvoices. Show Notes: Chapters: 00:08 The Ongoing TikTok Ban Saga 2:38 Perspectives on TikTok's Impact 10:11 User Reliance on Social Media Platforms 14:19 Exploring Alternatives to TikTok 20:30 Legislation and TikTok's Future 24:24 National Security Concerns 30:09 Balancing Tech and Politics Links: Reasons not to ban TikTok: Fans share their favorite viral videos in a last-ditch attempt to prove the platform's value
 https://www.fastcompany.com/91259524/tiktok-ban-reasons-not-to-users-best-videos-date-nears What Are the Alternatives to TikTok? https://www.nytimes.com/2025/01/10/style/tiktok-ban-alternatives.html?unlocked_article_code=1.pU4.52QQ.Nz0bZzY36Bnx&smid=url-share As TikTok faces a US shutdown, here are some alternative apps to check out https://techcrunch.com/2025/01/13/as-tiktok-faces-a-us-shutdown-here-are-some-alternative-apps-to-check-out/ Public Law 118-50 https://www.govinfo.gov/content/pkg/COMPS-17758/uslm/COMPS-17758.xml What happens if TikTok is banned? Will app and data disappear? https://www.kget.com/national-news/what-happens-if-tiktok-is-banned-will-app-and-data-disappear/ Guests: Jeff Butts writes for XDA Develpers and groovyPost. Contact him on X as @clefmeister and on Instagram as @recoveringphoenix72. Brian Flanigan-Arthurs is an educator with a passion for providing results-driven, innovative learning strategies for all students, but particularly those who are at-risk. He is also a tech enthusiast who has a particular affinity for Apple since he first used the Apple IIGS as a student. You can contact Brian on twitter as @brian8944. He also recently opened a Mastodon account at @brian8944@mastodon.cloud. Jeff Gamet is a technology blogger, podcaster, author, and public speaker. Previously, he was The Mac Observer's Managing Editor, and the TextExpander Evangelist for Smile. He has presented at Macworld Expo, RSA Conference, several WordCamp events, along with many other conferences. You can find him on several podcasts such as The Mac Show, The Big Show, MacVoices, Mac OS Ken, This Week in iOS, and more. Jeff is easy to find on social media as @jgamet on Twitter and Instagram, jeffgamet on LinkedIn., @jgamet@mastodon.social on Mastodon, and on his YouTube Channel at YouTube.com/jgamet. David Ginsburg is the host of the weekly podcast In Touch With iOS where he discusses all things iOS, iPhone, iPad, Apple TV, Apple Watch, and related technologies. He is an IT professional supporting Mac, iOS and Windows users. Visit his YouTube channel at https://youtube.com/daveg65 and find and follow him on Twitter @daveg65 and on Mastodon at @daveg65@mastodon.cloud. Dr. Marty Jencius has been an Associate Professor of Counseling at Kent State University since 2000. He has over 120 publications in books, chapters, journal articles, and others, along with 200 podcasts related to counseling, counselor education, and faculty life. His technology interest led him to develop the counseling profession ‘firsts,' including listservs, a web-based peer-reviewed journal, The Journal of Technology in Counseling, teaching and conferencing in virtual worlds as the founder of Counselor Education in Second Life, and podcast founder/producer of CounselorAudioSource.net and ThePodTalk.net. Currently, he produces a podcast about counseling and life questions, the Circular Firing Squad, and digital video interviews with legacies capturing the history of the counseling field. This is also co-host of The Vision ProFiles podcast. Generally, Marty is chasing the newest tech trends, which explains his interest in A.I. for teaching, research, and productivity. Marty is an active presenter and past president of the NorthEast Ohio Apple Corp (NEOAC). Jim Rea built his own computer from scratch in 1975, started programming in 1977, and has been an independent Mac developer continuously since 1984. He is the founder of ProVUE Development, and the author of Panorama X, ProVUE's ultra fast RAM based database software for the macOS platform. He's been a speaker at MacTech, MacWorld Expo and other industry conferences. Follow Jim at provue.com and via @provuejim@techhub.social on Mastodon. Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

SEND ME A TEXT MESSAGE NOWIs TikTok a creative playground or a ticking time bomb? Explore the storm brewing over this viral app as I dissect its impact, from the joy of self-expression to the murky waters of misinformation and national security threats. Join me Jeff Alan Wolf in A World Gone Mad as I unravel the Supreme Court's latest ruling and its implications for TikTok's future in the U.S. With whispers of Elon Musk's interest in acquiring the app, the thick plottens, leaving me to speculate on its fate and the cultural shifts it may spark.But the madness doesn't stop there. As TikTok's clock ticks, will Hollywood undergo a seismic shift with the rise of the "Hollywood Big Three." How will these power brokers reshape the entertainment industry, and what does their ascent mean for the future of film and television? Engage with the Wolfpack community as I invite listeners to weigh in on these pressing issues, sharing insights and opinions on a world that seems ever more chaotic. Whether you see TikTok as a beacon of innovation or a harbinger of chaos, this episode promises a riveting journey into the heart of today's most contentious topics. Finally Beware Black Monday!AWorldGoneMadPodcast@gmail.com

Send us a textMike sat down to chat with Hope Bellair, Punchmark's Digital Marketing Manager, exploring the booming resurgence of event-based marketing and the domination of short-form video content. As TikTok's fate hangs in the balance, we consider the clever strategies jewelers can adopt to pivot their marketing efforts while staying ahead in the digital game.They also dive into the art of strategic planning for 2025. Hope shares insights on the significance of knowing your unique selling points and understanding customer connections while setting SMART goals to ensure success. Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com

Become a Faster Smarter Supporter by joining TFTS Premium.Make your audience a part of the story.Great storytellers don't just relay information — they create experiences. As magicians, TikTok influencers, and stand-up comedians, these masters of engagement know that true connection happens when you make your audience a part of the story.In part two of this special series on storytelling, host Matt Abrahams explores the art of audience connection with an extraordinary lineup. For magician Alex Moffat, it's about immersive performance. “How can I get the audience to not [just] sit there watching? They've got to be able to feel it too,” he says. As TikTok's head of creator marketing, Kudzi Chikumbu says authenticity is everything. "Be your authentic self. Show yourself in a way that other people don't." And for standup comedian Orlando Leyba, it's about leveraging presence and responsiveness to transform a performance into a genuine conversation.In this episode of Think Fast, Talk Smart, discover how these engagement experts create stories that don't just inform or entertain — they forge genuine connections with every audience member.Episode Reference Links:Alex MoffatKudzi ChikumbuOrlando Leyba Ep.168 How Story Can Change Everything in Your CareerEp.50 Telling Good Stories: How to Use the Elements of Narrative to Keep Listeners Engaged Connect:Premium Signup >>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (01:39) - Linear vs. Nonlinear Storytelling (05:30) - Tools for Engaging an Audience (08:55) - Key Ingredients of a Good Story (10:44) - Authenticity in Storytelling (11:53) - Description in Storytelling (12:20) - Positivity in Storytelling (15:53) - Engaging Through Presence (17:30) - Conclusion

As TikTok gears up for an uncertain, yet ambitious, few months ahead, one thing is clear – TikTok Shop has become a critical player in the Social Commerce landscape.  Still aiming to grow its US business tenfold to $17.5 billion before the year is through, the platform shows no signs of slowing down. From the explosive growth in Live Shopping events (where half of all TikTok users have now purchased something) to its impact on brand discovery and consumer conversion, TikTok continues to reshape online retail and what this means for Fashion & Beauty brands.  Making the best before potential bans begin is at the forefront of every marketer's mind, too. So, here's how to do it.  Join Paul & Verity LIVE from the Social Commerce Summit: New York 2024, as they talk to Bri Kennedy (Director of Integrated Marketing @ Maesa) and Broghan Smith (Fashion Key Accounts Lead @ TikTok Shop) on the topic. You'll learn all about… Launching Influencer-Founded Brands: Starting out as an influencer-founded brand on TikTok Shop requires strategic considerations. There's order management, warehousing, and stock inventory to consider – especially for brands who don't yet sell D2C. This is how you do it right.  Mastering In-App Affiliate Marketing: Affiliates play a significant role in driving sales and engagement on TikTok Shop, with creators driving higher conversion rates than brand channels. Driving interest for in-app discounts, bundles, offers, and events through your affiliates on the platform is key to coming across authentically; while reserving your brand channels for entertainment and education.  The Potential of Live Shopping: Live shopping is an exciting and evolving aspect of TikTok Shop – one that continues to offer unique opportunities for product communication and sales in the UK and US. We need only look to Douyin's example for where this has the potential to go. Fashion & Beauty brand builders, here's your TikTok Shop blueprint.  Tune into Broghan's previous episode on ‘How To Win On TikTok Shop', recorded at the Social Commerce Summit: London earlier this year. Rate & review Building Brand Advocacy: Apple Podcasts Spotify Connect with Bri & Broghan: Bri's LinkedIn Broghan's LinkedIn

In an unprecedented and game-changing move, TikTok, the widely used social media platform, has initiated measures to strategically curtail the reach of Russian and Chinese media outlets, particularly as the world gears up for a significant election year. This decision marks a pivotal moment in the ongoing battle against misinformation and the influence of foreign media on domestic politics, showcasing TikTok's commitment to ensuring a transparent and unbiased information flow within its platform.One of the most noteworthy instances that brought this issue to the forefront involves the Russian TikTok accounts. These accounts prominently featured Tucker Carlson's recent interview with Russian President Vladimir V. Putin. Especially eye-catching was a clip of Mr. Carlson, a detail that underscores the subtlety with which foreign narratives can penetrate and potentially sway the public discourse in other nations.Tucker Carlson, a prominent and polarizing figure in American media, is known for his nightly talk show on Fox News, where he often discusses and critiques various political and social issues. His interview with President Putin was no exception, as it provided a platform for the Russian leader to present his views directly to an American audience. The clip's promotion on TikTok by Russian accounts serves as a stark example of how foreign media entities can leverage social media to highlight specific narratives, thereby influencing the perception of international figures and events among the American public.TikTok's intervention comes at a critical time when the digital landscape is awash with information from a myriad of sources, making it increasingly challenging to discern factual reporting from biased or manipulated content. By limiting the reach of Russian and Chinese media outlets, TikTok aims to mitigate the risk of misinformation and foreign influence, ensuring that its users have access to reliable and impartial news.This decision, however, also ignites a broader conversation about the role of social media platforms in moderating content and shaping political discourse. While the aim is to protect the integrity of elections and the democratic process, there are questions about where the line is drawn between necessary oversight and censorship. Balancing these concerns is crucial as TikTok and other platforms navigate the complex digital ecosystem that continues to evolve rapidly.As TikTok implements these changes, the global community watches closely, understanding that the actions of one platform could set a precedent for how social media companies worldwide engage with foreign media and tackle the issue of misinformation. The move by TikTok is a bold step towards safeguarding the democratic values of transparency and truth, yet it also highlights the ongoing challenges faced in the digital age, where information—and the power it holds—is more accessible and influential than ever.

The US Secretary of State Anthony Blinken is continuing his visit to China, there are tensions on many fronts between the world's two superpowers, how will the trip pay out? We hear from Brian Wong, from the Centre on Contemporary China and the World, in Hong Kong.As TikTok vows to fight a new law which could see it sold or banned in the US, what could a ban mean for businesses who rely on it? And more than 40% of Japan's municipalities might eventually vanish due to a sharp population decline brought on by a chronically low birthrate, what's going on? (Photo Credit: Reuters)

As TikTok continues to face increased pressure in the U.S. and the U.K., the company is signaling its commitment to fostering educational content on its app. Learn more about your ad choices. Visit megaphone.fm/adchoices

As TikTok continues to develop what it says is a full-funnel advertising solution, such as through increased commerce capabilities, how it measures its advertising and drives effectiveness becomes increasingly important to marketers.TikTok's head of client measurement for Europe, Israel and global gaming, Steve Lockwood, joins Jack Benjamin to discuss the company's approach to measurement and how the industry needs to rethink the practice for the contemporary era.Lockwood reveals, for example, why he has soured on last-click attribution and explains what new measurement standards need to be considered in the post-cookie future. The pair also discuss TikTok's ongoing research into attention measurement and how the platform is working to collaborate on cross-media measurement initiatives like Project Origin in the UK.Highlights5:57: Why TikTok views itself as an entertainment platform more than a traditional social platform8:21: Why last-click attribution is an outdated model for measurement and what a better model is19:57: Where does attention measurement come into play for TikTok, given its short-form focus?24:36: How much TikTok is like TV from a user perspective and a measurement perspective29:05: TikTok as a true full-funnel offering---This episode was edited by our production partner Trisonic.Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader

As TikTok's global head of marketing science, it's Jorge Ruiz's job to prove that ads on the platform can drive results. But marketing measurement is as much an art as it is a science. Also in this episode: self-attribution, the rise (again) of MMM and how TikTok managed to roll with the ATT punches.

As TikTok has taken over the world of social media throughout the last few years, many psychological trends have become increasingly popular, and could be more harmful than helpful. Glowing up, bed rotting, and lucky girl syndrome are only three of the harmful effects the so-called "psychological help" on TikTok and other outlets can bring - and we have a fantastic expert here today on SelfWork to discuss them. Dr. Sanam Hafeez is an NYC based licensed clinical psychologist, and the founder and Clinical Director of Comprehensive Consultation Psychological Services, P.C. a neuropsychological, developmental and educational center in Manhattan and Queens. Dr. Hafeez masterfully applies her years of experience connecting psychological implications to address some of today's common issues such as body image, social media addiction, relationships, workplace stress, parenting and psychopathology, and often shares her credible expertise to various news outlets in New York City and frequently appears on CNN and Dr.Oz. Advertisers' Links:  Click HERE for the NEW fabulous offer from AG1 – with bonus product with your subscription! Have you been putting off getting help? BetterHelp, the #1 online therapy provider, has a special offer for you now! You can hear more about this and many other topics by listening to my podcast, SelfWork with Dr. Margaret Rutherford. Subscribe to my website and receive my weekly newsletter including a blog post and podcast! If you'd like to join my FaceBook closed group, then click here and answer the membership questions! Welcome! My book entitled Perfectly Hidden Depression is available here! Its message is specifically for those with a struggle with strong perfectionism which acts to mask underlying emotional pain. But the many self-help techniques described can be used by everyone who chooses to begin to address emotions long hidden away that are clouding and sabotaging your current life. And there's another way to send me a message! You can record by clicking below and ask your question or make a comment. You'll have 90 seconds to do so and that time goes quickly. By recording, you're giving SelfWork (and me) permission to use your voice on the podcast. I'll look forward to hearing from you!  

Is Amazon facing a formidable challenger? Explore the world of TikTok Shop with Tom Fitzgibbon of My Amazon Guy. In this episode, we dissect TikTok's journey, from its beta launch to its current status as a potential Amazon competitor. Discover the dynamic impact of live and shoppable episodes and the enticing product showcase within the TikTok app.Delve into the influence of user-generated content and witness a game-changing move – seamless affiliate marketing integration. TikTok's commission-based model could revolutionize promotion through creators and influencers.As TikTok's growth soars, compare its download stats to Amazon's app, and explore plans to rival Amazon's FBA model. Share your thoughts on Tick Tock's potential to reshape e-commerce competition. Stay tuned for part two, where we'll delve deeper into TikTok Shop's features and their Amazon Seller Central comparison.

As TikTok feeds blanket social media with how good probiotics are for your gut health, a local gastroenterologist says probiotics are definitely good for you, but be mindful of the source

This episode of the RETHINK Retail Podcast was recorded live at Shoptalk 2023. In this episode, guest host Melissa Minkow sit down with Matt Cleary, U.S. Head of Retail & eCommerce, Global Business Solutions at TikTok. TikTok has become one of the most popular social media platforms in recent years, with over a billion users worldwide. However, many people may not realize the impact it's having on the retail sector, particularly when it comes to the democratization of discovery. In Melissa's conversation with Matt, we dive into how TikTok is influencing retail and e-commerce, and how retailers can leverage the platform to create engaging and effective campaigns. Matt shares his insights on how TikTok works with retailers to create compelling content that resonates with their target audience. He also provides advice for retailers who are new to using TikTok for their marketing efforts and explains how they can get started and see real results. As TikTok continues to grow and evolve, Matt gives us a sneak peek into how the platform plans to create an e-commerce ecosystem that provides its users with a seamless experience from discovery to purchase. - - - - - - Host: Top Retail Influencer Melissa Minkow Produced by Gabriella Bock

As TikTok's future in the U.S. is up in the air due to potential bans, the platform is still making big marketing moves by entering the search ads market and challenging Google and Microsoft. Is it time to get down with the kids and embrace TikTok search? Competition breeds innovation, and this week's episode is all about exploring new marketing trends from the tech giants. How will Google adjust to keep advertisers on its platform? We can only expect more exciting developments in the search advertising space. Remember that while TikTok may be the shiny new toy on the block, you shouldn't throw all your eggs in one basket just yet. Another wise business move we strongly recommend is to claim your Employee Tax Retention Credit. If you're a business owner who had at least three full-time employees during the pandemic and retained them, you may be eligible for the ERTC. To learn more about this credit and whether your business qualifies, visit ertcadvisors.org. Resources mentioned in our episode:TikTok enters the search ad market, challenging Google and MicrosoftDuckDuckGo Enters the AI Race with DuckAssistWhat is Employee Retention Tax Credit (ERTC)? IRS issues renewed warning on Employee Retention Credit claimsEnjoy the show? Subscribe and leave us a review! Don't forget to send us your questions and comments at ask@incamerapodcast.com.

As TikTok looks to create a multi-billion-dollar digital shopping mall, it is focusing on new ways to track and target your data to mold it. Learn more about your ad choices. Visit megaphone.fm/adchoices

There's no need to be embarrassed, it's ok if you don't want to mow your lawn. It's even ok if you have no idea how to, or have no idea where to start. That's why you bring in the professionals. Supporting lawn care professionals, so they can do the best job for us, is Lawn Buddy. Lawn Buddy is a veteran-owned, all-in-one software company helping lawn and landscape professionals easily manage and grow their businesses. In this niche marketplace, we were eager to learn more about their growth efforts from the Head of Marketing, Sheri Shiver. As TikTok has become one of the largest growing apps in the social media world, so it was exciting to hear how Lawn Buddy has leveraged the platform to grow a B2B business. As more people use the app to search and not just entertain, Sheri and the team are taking full advantage of TikTok ads, funny videos, interactive activities, and informative posts.

BoF technology correspondent Marc Bain and contributor Chantal Fernandez join Lauren Sherman to discuss how TikTok took over fashion conversation — and what brands need to know to get the most out of the platform.     Background:      It seems Instagram's autonomous rule over fashion is finished. While the Meta-owned app still has more users, a growing number of brands and creators are turning to TikTok as their go-to marketing platform. As TikTok ascended to Gen-Z-favourite status, fashion and beauty used the app as a space for experimentation, while doing most of their marketing on Instagram. That is starting to change — and it's shaking up the way brands approach their social media channels.     “The content demands on brands are just escalating and escalating,” says BoF contributor Chantal Fernandez.      Key Insights:     Just a year ago, TikTok wasn't taken seriously as a marketing platform by fashion brands, which struggled to adapt their polished content to its loosy-goosy approach. Now, it's seen as a place where all brands need to have a presence. However, returns on TikTok marketing investment aren't great yet. The app is still pretty new, where Facebook and Instagram have decades-old, more sophisticated advertising platforms.  For influencers, wannabe influencers and regular users, TikTok is appealing because it has created a relatively level playing field, where anyone could go viral at any moment. Casual, personality-forward content is preferred over high-production, over-the-top shoots and scenes.  Instagram still plays an important role for influencers and brands. It can serve as a channel for reaching older consumers, showcasing products and can act as almost a secondary website or blog that people refer back to.  Prompted by the rise of TikTok, social media is moving away from being social — and more toward acting as a sort of recommendation machine, where algorithms decide what's shown to users.      Additional Resources:    How TikTok Won Over Fashion The Returns on TikTok Ads Don't Match the Hype Just Yet Follow The Debrief wherever you listen to podcasts. 

1. Snapchat+ Reaches 1 Million Subscribers & Adds New Features - Snapchat+ launch was covered in Episode#115. And now it seems that in 6-weeks, Snapchat+ has crossed 1 Million subscribers. FYI: Snapchat+ is a premium membership tier available for $3.99 per month that grants access to exclusive features. At launch time, it had the following features: A Snapchat+ badge. “Ghost trails,” which is the ability to see where your friends were in the past 24 hours.  The ability to see who rewatched your snaps.  The option to designate a “best friend” and pin them to the top of your feed.  Various exclusive icons and themes. And now here are the new features that Snapchat has added: Priority story replies: Your replies will be more visible to influencers and celebrities.  Post-view emoji: Show people a specific emoji after they view your snaps.  Bitmoji backgrounds: More options when selecting a background for your bitmoji.  App icons: Change the Snapchat icon on your Home Screen to one of several new designs. Snapchat+ seems to have better features than the comparable subscription service Twitter Blue. And Twitter Blue is about a $1 more per month ($4.99). While Twitter hasn't revealed how many premium subscribers it has. However, there's evidence suggesting the service isn't doing well. According to Twitter's Q2 2022 earnings report, revenue from ‘subscriptions and other' sources is down 36% year-over-year.2. Pinterest Announces “Hosted Checkout” For Shopify Merchants - Pinterest claims that the Hosted Checkout shopping experience removes multiple steps from the checkout process, making it simpler than ever for people to shop on Pinterest—and for merchants to sell. According to them “This new purchasing process removes friction from the shopping process—making it simpler and faster for people to complete the purchase.” Prior to hosted checkout, when shoppers wanted to shop from a product Pin, they has to click the Pin, visited the retailer's own site and go through extra steps to add products to their cart, enter payment and shipping details, etc. With hosted checkout, shoppers will pick the exact product they want—think colors or sizing. Then, they tap “Buy” to enter the hosted checkout experience via Shopify where they will enter details like shipping and payment.In my opinion, it does eliminate couple of steps in the checkout process. The hidden benefits of this integration are:a.) The time delay from transferring a shopper from Pinterest to Shopify store is eliminatedb.) Better conversion data that would otherwise be lost due to Apple's ATT update.3. 3 New Types Of Shopping Ads On TikTok - Advertisers can now run shopping ads on TikTok with three different formats to choose from. They are: Video shopping ads - Video shopping ads allow advertisers to create shoppable videos for display on the For You page. This ad type combines features from existing TikTok ads — collection ads and dynamic showcase ads. Video shopping ads will dynamically combine video creative and product cards into different variations. The format can be either product-specific to drive sales or a broader brand message to drive consideration. As TikTok gathers data, it will optimize a campaign's performance by dynamically choosing the top converting combinations. When a user taps on the ad, TikTok will create an in-app landing page to better determine a user's intent to buy. These pages let shoppers learn more about products and redirect users to a retailer's site when they're ready to purchase. Collection ads and dynamic showcase ads will remain available until the end of the year, then TikTok plans to phase them out in favor of video shopping ads. Catalog listing ads - Catalog listing ads allow advertisers to promote product catalogs at scale with new placements across TikTok. Something advertisers may appreciate about catalog listing ads is that they're not required to create video content. The ads allow brands to get in front of the TikTok audience without making videos, which is a first. Instead of video, catalog listing ads pull product images from a retailer's catalog and promotes them in shoppable placements. Users discover the ads through branded content on the For You page. Live shopping ads - Live shopping ads are specifically designed to promote live shopping streams. The ads help direct people from the For You page to a live shopping event. TikTok says these ads can boost traffic to a live shopping event by getting it in front of people who are ready to buy. The new advertising formats are accessible in TikTok Ads manager through buying objective ‘Product Sales.' Advertisers can utilize these new shopping ads with or without an e-commerce store on TikTok. Access to shopping ads requires advertisers to reach “level one” status by integrating advanced signals and linking their product catalogs. TikTok has a PDF guide that outlines the whole process. Advertisers are not required to utilize TikTok Shop, an in-app ecommerce solution, to run shopping ads. Although TikTok Shop can be used with shopping ads, advertisers can direct shoppers to an external site.4. TikTok Recommends You To Use ‘Instant Page' With Your Ad - Back in Jan 22, we covered “Instant Page” in Episode#93 after it was first announced by TikTok. TikTok “Instant Page” enables brands to connect their TikTok ads through to a lightweight, native landing page, built within TikTok itself, that loads up to 11x faster than standard mobile pages. With “Instant Page”, TikTok users can view videos and images, swipe through carousels, or even click on buttons to explore another destination, all without leaving TikTok itself.Now in a new tips post, TikTok also says that “Instant Page” can be great for providing additional contextual detail and insight, in order to boost campaign performance.“Instant Page is especially useful for informing, educating, and engaging users on complex topics where ad creatives can't go into the necessary detail e.g. for finance brands. With added vital information about the product and service clearly listed on the Instant Page, it provides prospective users with the necessary consideration points in order to make more sound judgments before purchasing. This, in turn, shortens their decision-making time. Campaign results from our platform prove this again and again. Campaigns that use an Instant Page reduce their cost per acquisition up to 75%, compared to campaigns that don't use the feature. Not only that, these campaigns also achieve a 25% to 35% higher click-through rate on call to action buttons within the Instant Page. That means out of every three or four people who view an advertiser's Instant Page, at least one person will engage with the CTA button.”If you are considering “Instant Page” as a potential addition for your ads, TikTok has also shared some key best practice tips and notes: Create an “Instant Page” using one of their  many available templates, or customize your own from the ground up Set up several different Instant Pages to test their varied effects on your selected audiences. Include a broader target audience at first, then narrow down to higher-performing segments. Have at least one call to action button. Choose a distinctive call to action button design that matches your brand's style and color, etc. Consider your Instant Page's average view percentage and average view time together for a holistic understanding of the page's performance. Onsite page views and call to action button clicks are also major metrics to watch. You can learn more about TikTok's Instant Page tools here.5. IG/FB Reels Update - Here the updates to IG/FB Reels: Crosspost Instagram Reels To Facebook - If you have accounts on both social networks you can post a Reel on Instagram and have it post on Facebook at the same time. The next time you create a Reel on Instagram you'll get a prompt asking if you want to share it to Facebook. After opting in to crossposting all reels created on Instagram will automatically share to Facebook unless you indicate otherwise at the time of posting. Meta's also expanding its Remix option to Facebook Reels also. Keep in mind the default privacy setting for Reels is public. Even If you have a private Facebook profile, people you're not connected to will be able to see your Reels. “Add Yours” Sticker From Instagram Stories - Instagram is bringing the “add yours” sticker from stories to Reels. You can add the sticker to any Reel to encourage others to create a Reel in response. It could be something like, “My highlight of the weekend was spending time at the beach. Add yours.” Users can tap on the sticker and add their own reel responding to your prompt. New Insights For Reels On Facebook - Now you'll be able to analyze data such as reach, average watch time, total watch time, and other metrics that can help you understand how your Reels are performing on Facebook. Schedule Reels On Facebook - Using Creator Studio you can schedule Facebook Reels content in advance, and manage all your published Reels in one central location. 6. Meta's “Foundations of Performance” Guide Provides Tips To Mitigate ATT Impacts - Since Apple's ATT update went live, most brands are simply not getting the same bang for their buck as they once were. May be this is why Meta has published a new guide to help brands realign with the latest changes, and get their ad performance back on track. The new 21 page guide outlines key points of focus for advertisers. I skimmed through the guide and the 2 points that jumped out are: Use Conversions API - Enables brands to use their own marketing data for improved retargeting and measurement. Meta claims that Advertisers who followed best practices while sending events redundantly via the Meta Pixel and Conversions API received an 8% CPA improvement on average. The Conversions API lets advertisers plug their customer information directly into Meta's system. That alleviates the need to rely on the data that Meta itself can (or more effectively can't) collect, which can help to mitigate the impacts of ATT on your ad targeting. Use Conversion Optimization - Enables Meta to gather more insight based on actions taken on-platform - because it can't track website activity in the same way. Optimizing for conversion means that it can use that intent data more effectively, which can then help to improve results. Meta also recommends that advertisers show their ads across six or more placements, test new creative formats (Reels, Carousel, Stories, Live), and refresh creative to avoid creative fatigue . You can download the full Meta ‘Foundations of Performance' guide here,7. Hey Google, Will You RANK Non-https Sites In 2022? - A twitter user asked Google's John Muller this question: “do you still RANK non-https sites in 2022?”John responded on Twitter saying, "Sure. There are a lot of great & old websites on HTTP. It's not a requirement to be on HTTPS."But do keep in mind that HTTPS is one of the ranking signals that Google uses. Just spend the extra dollars and get the https (SSL certificate).8. Hey Google, Do You Drop URLs From Index Over Time? - A Twiiter user asked Google's Search Advocate John Muller, if Google will de-index a page under certain condition?John wrote "It doesn't really matter what happened, but yes, any URL can drop out of the index over time." What this means is that, you need to periodically check your Google Search Console and make sure that your pages are still indexed and if you find that a page has been de-indexed then go ahead and request a re-indexing manually.9. Google Merchant Center May Limit The Visibility Of Free Product Listings - According to a latest policy enforcement announcement, Google will no longer automatically remove shopping listings that are missing the return and refund policy and also that have insufficient contact information. The free listings policies but the policies remain unchanged. It's just how Google enforces the policy has changed.Previously, Google would automatically disapprove Google Merchant Center feed listings that either is missing a return policy, refund policy and/or containing insufficient contact information. Going forward, that is no longer the case. Google said these free listings with these issues will remain active however it may have limited visibility due to how the policy enforced. Google said, “free listings accounts with these issue statuses will remain active, but their products will have limited visibility on Google.”Google defines “Insufficient contact information” as “Websites that are missing required contact information, have unverified business information in Merchant Center, or both.” Examples include the Website is missing contact information (e.g. no social media link, contact email address, or phone number); Merchant Center account has missing contact information, such as a physical business address or a verified phone number; contact information is missing from both the store website and Merchant Center account.Google defines “Missing return and refund policy” as “Websites that are missing return and refund information.” Examples include the Store return policy pages that are empty or don't state all the requirements for return; refund policies that aren't clear or easy to find; no return or refund policy is clearly stated.10. Google ‘Helpful Content' Algorithm Will Target Sites With Low Quality Content - Starting the week of 8/22, Google will launch a new search algorithm update, called the helpful content update. Google's new helpful content update specifically targets “content that seems to have been primarily created for ranking well in search engines rather than to help or inform people.” The purpose of this algorithm update is to help searchers find “high-quality content”. This update will initially launch for English-language searches globally. Google plans to expand to other languages in the future.Google wants to reward sites with useful content that was written for humans and to help users. And penalize sites where the content was written for the purpose of ranking in search engines – what you might call “search engine-first content” or “SEO content”. Unlike other Google algorithms that get applied on a page-by-page basis, this new helpful content update will be sitewide. That means that if Google determines your site is producing a relatively high amount of unhelpful content, primarily written for ranking in search, then your whole site will be impacted. This will not just impact individual pages or sections of your site, but rather, it will impact the whole site.Google won't say exactly what percentage of the pages on your site need to be helpful versus unhelpful to trigger this classifier but they did say it is sitewide and will impact the whole site, even if you have many pages that are helpful. Again, if you have helpful pages but a relatively high amount of your content is unhelpful, even your helpful content or sections of your site will be hit by this update. Google said “removing unhelpful content could help the rankings of your other content.”If a site gets hit by the helpful content update, it can take several months for the site to recover. A site needs to prove itself over time that it no longer publishes content with the sole reason to rank in search engines, a search engine first content experience, and that takes time. Here is what Dan Sullivan from Google wrote: “Sites identified by this update may find the signal applied to them over a period of months. Our classifier for this update runs continuously, allowing it to monitor newly-launched sites and existing ones. As it determines that the unhelpful content has not returned in the long-term, the classification will no longer apply.”Google is using a new machine learning algorithm that  looks at a variety of signals about the page and site to determine the ranking of a page and decide on the quality of the content. Google engineers tweaking and improving the overall algorithms on a regular basis so the algorithm should get better over time.  While these algorithms do not specifically target any specific niche, Google said these types of content may be impacted the most: Online educational materials.  Arts and entertainment.  Shopping.  Tech-related. Here is an example from Google search where the helpful content update would make an impact:“If you search for information about a new movie, you might have previously encountered articles that aggregated reviews from other sites without adding perspectives beyond what's available elsewhere on the web. This isn't very helpful if you're expecting to read something new. With this update, you'll see more results with unique information, so you're more likely to read something you haven't seen before.” To write better content, Google shared these questions around building human-first content: Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you?  Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)? Does your site have a primary purpose or focus? After reading your content, will someone leave feeling they've learned enough about a topic to help achieve their goal? Will someone reading your content leave feeling like they've had a satisfying experience? Are you keeping in mind our guidance for core updates and for product reviews? And when it comes to avoiding search-engine first content, Google laid out these questions: Is the content primarily to attract people from search engines, rather than made for humans?  Are you producing lots of content on different topics in hopes that some of it might perform well in search results? Are you using extensive automation to produce content on many topics? Are you mainly summarizing what others have to say without adding much value?  Are you writing about things simply because they seem trending and not because you'd write about them otherwise for your existing audience? Does your content leave readers feeling like they need to search again to get better information from other sources? Are you writing to a particular word count because you've heard or read that Google has a preferred word count? (No, we don't). Did you decide to enter some niche topic area without any real expertise, but instead mainly because you thought you'd get search traffic? Does your content promise to answer a question that actually has no answer, such as suggesting there's a release date for a product, movie, or TV show when one isn't confirmed?

As TikTok continues to be a leading social platform and search engine for a growing generation of creators, Director of Creator Community, Kudzi Chikumbu discusses how the platform's community is the ultimate driving force behind its success.    Social Handles  Host: @iamejjames Guest: @kudzichikumbu Show: whosoncontent | @therealdba   Produced by Dear Media.

As TikTok's voice of what she calls Gay Geology, Denali (@dykanite) talks with us about why representation and inclusivity is important for queer folks in the geosciences. Download the Callin app for iOS and Android to listen to this podcast live, call in, and more! Also available at callin.com

It all started with one question: Why is there no brand that is destigmatizing and normalizing self-care for men? This is the question that co-founders Jon Shanahan and Devir Kahan seeked to answer with Stryx - a discreet men's cosmetic and skin care brand aiming to help guys look and feel their best with ease & comfort. A radical problem needed creative solutions and Jon's background as the founder & creator of The Kavalier, a menswear review site, came in handy when he discovered TikTok. Now backed by over 200k fans on TikTok, Jon joins Scott to share his insights on this popular platform. Jon believes in TikTok's power to educate audiences, so tune in as he details what makes this trending app so different from other apps. Plus, you'll discover Stryx's journey from defining their ideal customers to how they now have loyal fans and endless inspiration for exciting product ideas. Scott & Jon also get into a very illuminating discussion about tried and tested tips of effective content creation, how TikTok embraces a constant testing mindset, as well as how brand founders can use TikTok to their advantage. As TikTok continues to expand its reach across the globe, Jon believes that the sky's the limit and that the platform hasn't hit its tipping point yet so listen in and learn how to reach new audiences for your brand through harnessing the power of TikTok!For real-time updates, connect with Jon & Stryx: Jon Shanahan on LinkedInJon Shanahan on TwitterStryx on TikTokStryx InstagramStryx TwitterPlatforms referenced in this episode: TikTok Creator Marketplace    If you enjoyed this episode, connect with us and share your feedback:Right Hook Digital on Facebook Right Hook Digital on InstagramRight Hook Digital on LinkedInWatch videos on our YouTube channelJoin our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook DigitalFull episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

Are you ready to up-level your TikTok content? Ready to see growth?? We want to help you! As TikTok managers, these are the secrets that we share with our clients to help them get the growth they want. If you want more help, apply to work with us here: https://graceandhope.co/link-in-bio/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/simple-socials/message

As TikTok has grown in popularity some interesting topics and discussions have come out of it. In the episode we are going to look at a bunch of those, such as relationship facts, things about Zodiac signs, Love facts and much more. Even though we question if these are truly facts in many cases we find them to be interesting and hilarious so join us for this fun exploration.Join us for this lighthearted episode!Support the show (https://cash.app/$meghanandharry)

Contact us: https://www.lyfemarketing.com/digital-marketing-services/social-media-advertising-services/Want to advertise on TikTok, but not sure how? Well today, we're giving you a full guide to TikTok ads for beginners! Tune in to learn how to create a TikTok ads account, how to navigate TikTok Ads Manager, and how to create TikTok ads for your business.As TikTok makes the platform more advertiser-friendly, we'll see more and more businesses putting out content and running ads.But, there's a right and wrong way to do TikTok ads for beginners.If you post the same types of content and ads you're putting on your other social channels, you're probably going to be disappointed with the results.So today, we're really excited to share with you TikTok ads for beginners, what businesses are doing on TikTok now, and how it's changing the game. ➡ Check out our Social Media Advertising Webinar: https://www.lyfemarketing.com/social-...➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

What can you learn from TikTok that can help your online marketing strategy? A Ton! Believe it or nuts, TikTok exemplifies why we need to pay more attention to the content we're putting out on ALL platforms. As TikTok is proving, the right combination can garner you millions of views without having an audience of millions of people. Sponsorship: Increase the number of leads you're getting through podcasting! Learn more at https://podcastleadgeneration.com

1. YouTube's “New To You” Feature Will Help Viewers Discover New Content - YouTube's rolling out a new feature called 'New to You', which is designed to help users discover content from channels that they've not previously viewed, but are aligned with their interests based on past viewing behavior.The option is primarily focused on maximizing viewer engagement, but it may also help creators reach new audiences through targeted exposure.How is this different from “Explore” page? Explore helps viewers find content in particular verticals - such as gaming or content that is trending worldwide. But content that is not necessarily personalized to them. In other words, it does not take their specific interests into account. But “New To You” is personalized to the viewer. So they take a balanced approach to things they think you might be interested in plus things that are farther afield from things you typically watch.This is all being done for two reasons: a.)Help viewers explore content that is beyond their typical recommendations b.)creators having a chance to reach new  viewers.2. TikTok Introduces 'Shoutouts' - A Clone of Cameo - As competition rises for top creators, TikTok is working hard to provide more revenue-generation options, in order to keep its top stars from drifting off to other, more lucrative opportunities. Along this line, TikTok has this week added a new Cameo-like option called 'Shoutouts' in the app, which enables fans to pay to have platform stars send them a personalized video message. users are able to pay, in TikTok coins, to have their favorite creator send them a personalized message. The creator then has three days to either accept an assigned Shoutout or decline, then a further week to create the clip, which is finally sent to the users' inbox.What are TikTok coins, you might ask? TikTok added its own virtual currency last year, which primarily enables users to purchase virtual gifts that can be sent to creators during TikTok live streams. TikTok virtual gifts As TikTok explains, users can purchase bundles of virtual coins in the app: "Coins can be found in your profile Settings within the “Balance” tab. Select the “Recharge” icon to view the coin denomination options."So, like Facebook Stars and YouTube's Super Chat options, you exchange real money for on-platform TikTok coins, which you can then use to make donations to your favorite creators, through digital effects and stickers, and now, via Shoutouts as well. So how much does it cost to get your favorite TikTok-er to make you a custom video? Well it depends on what they want to charge - based on the above example, at 100,000 TikTok coins, that's around $US1800 at present. Which is pretty steep - but then again, the amount is variable, and some people will probably pay whatever it takes to be 'seen' by their favorite stars.3. TikTok Launches New 'Unplugged' Info Sessions to Share Insights Into How Marketers Can Succeed - This month, TikTok is running a range of free 'TikTok Unplugged' business info sessions, which will see some of the platform's biggest successes share their secrets and tips on how to grow your brand with TikTok marketing.As explained by TikTok:"Go beyond ads and collaborate with creators to get your brand in front of the TikTok community authentically. Learn about their creative processes LIVE on TikTok: UNPLUGGED Creators Spotlight sessions."TikTok has a listed a range of sessions which will be broadcast throughout the month, which anyone can join from its dedicated site:You can read more about TikTok's Unplugged Series, and sign-up for events, here.4. TikTok Copies LinkedIn - Launches “TikTok Resumes" - Want to stand out to recruiters and HR managers? Maybe TikTok is your ticket, with the platform today launching its new 'Resumes' program in the US, which enables people to post personal job pitches via TikTok clips.As explained by TikTok:"TikTok Resumes is a pilot program designed to continue expanding and enhancing TikTok as a new channel for recruitment and job discovery. We're teaming up with select companies and inviting job seekers to apply for entry-level to experienced positions with some of the world's most sought-after employers, including Chipotle, Target, WWE, Alo Yoga, Shopify, Contra, Movers+Shakers, and many more, with a TikTok video resume."The process of actually posting a TikTok Resume is fairly simple - candidates use TikTok clips to "showcase their skillsets and experiences", then post them to the app using the #TikTokResumes tag in their caption.There's also a dedicated TikTok Resumes website where you can get inspiration and tips for your personal video pitch, and search through listed openings.You can then apply to any listed job by providing a link to your TikTok application clip (as well as a link to your LinkedIn profile if you choose). The program is accepting video resumes for U.S. job openings from July 7 through July 31.5. Facebook Outlines 4 Key Areas of Focus for the Platform Moving Forward - This week, Facebook's Vice President, Ads & Business Products Dan Levy has provided a new overview of its evolving business focus, and the key elements that Facebook's looking to maximize as it continues to build for the next generation of user behaviors.And there are some valuable pointers and notes here - first off, Levy outlines Facebook's four key areas of business product innovation.a.) Privacy-enhancing technologies - Levy says that Facebook's working to develop new 'privacy-enhancing technologies' in order to minimize the amount of personal information that the platform takes in, while still enabling advertisers to focus their promotions with optimal efficiency.b.)Product and business discovery - First off, Facebook's trialing a new option in user News Feeds which enables people to tap to browse content from businesses on topics - "such as beauty, fitness, or clothing, and explore content from related businesses". In addition to this, Facebook's also looking to build improved ad placements based on the content users are interacting with. "So if you're watching a travel video, we could show ads for hotels and flights." Facebook already offers this to a degree via its ad targeting options, but it's looking to get more specific, which could open up new ad opportunities.Levy says that they're also looking to help boost small businesses specifically, with a new badge that will be displayed on some ads from SMBs. c.)Commerce - Levy says that a billion people now visit Facebook Marketplace each month, while Facebook and Instagram Shops, which were launched last May, now see over 300 million monthly visitors. "Facebook and Instagram are fast becoming a destination to buy and sell and over the coming years, we are building a modern commerce system to meet that demand across ads, community tools, messaging, Shops and payments. It's all in service of creating a personalized, seamless customer journey, in which it is easier to discover a product, learn about it, decide to buy it, pay for it, and find it on your doorstep."d.)Business tools beyond marketing - Levy also notes that Facebook's continuing to work on improved business management tools and processes, in line with these trends, while also adding in new elements like job listings (and resume uploads on profiles) as well as improved messaging and digital education tools.6. Facebook Launches 'Creative Guidance Navigator' for Marketing Stats and Tips - This week, Facebook has launched what it's calling 'Creative Guidance Navigator', which is a mini-site of various ad tips and notes that can help improve your ad creation approach. The mini-site is fairly straightforward - The main listing displays a range of Facebook ad tips, one-by-one, with a 'Load more' prompt at the bottom to generate more examples of relevance.You can also filter the display by ad format, industry, region and more to get more specific creative notes of relevance to your brand niche. You can check it out here https://www.facebook.com/business/creative-guidance-navigator7. Facebook Updates Conversion Modeling and Events to Tackle ATT Changes - Here's what's changed:First off, Facebook will now allow advertisers to update their focus event for a campaign without the advertiser having to pause and manually restart it with every change. That'll make it easier to keep your campaigns moving, with more flexibility to change focus based on performance trends.Facebook's also adding estimated conversions into its 7-day click attribution window, which will help advertisers account for data lost due to the ATT update. With the ATT changes, many Facebook advertisers have seen a significant reduction in conversions because Facebook is no longer able to track them, but this will provide a more accurate view of performance based on modeled estimates. Many advertisers are also reporting major mismatches between their data reporting tools, because they can't connect the dots between Facebook reporting and their actual performance, and this will help to reduce those gaps. And lastly, Facebook's providing more flexibility for marketers looking to maximize performance to Android users, by expanding their event options in their campaign set-up. That will mean that advertisers looking to target Android users will have more capacity to optimize their campaigns based on performance - though this won't help those looking to reach users on iOS.8. Microsoft Advertising Updates - On July 6th, Microsoft Advertising announced its July product releases and updates. Here's what you need to know! Microsoft Expands Verticals for Dynamic Remarketing - they will expand dynamic remarketing to additional verticals including automotive listings, entertainment events, and the travel industry (specifically tours and activities). Dynamic remarketing uses product IDs to identify what product an audience has interacted with and then uses that to deliver targeted ads. In-Market Audience Data Refined - Updated the user experience for advertisers implementing in-market audiences.  Now, when advertisers are adding in-market audiences, they'll be able to easily see how big a segment size is based upon the specific markets that they are targeting within that campaign. Previously, by default, the audience size was global. Now, if a campaign is targeting the U.S., the audience size will be reflective of those audience members that are within the US only. Automated Bidding Expands to the Microsoft Audience Network - This change will only be effective for search campaigns that are opted into the audience network. Standalone audience campaigns (with no search components) will have this feature available in future months. New insertions for your Responsive Search Ads - Two new ways to customize responsive search ads with the addition of countdown customizers and location extensions. Countdown customizers allow advertisers to dynamically insert countdowns into your RSAs to key moments for your business; like sales or online events. For instance, you could countdown to the end of a sale or the end of a shipping window to be delivered by a specific date. Location insertions allow advertisers to add locations into your RSAs to maximize relevancy to the searcher based on their location. New Action Extensions - Has expanded the number of actions available for action extensions! For more information on setting up those, see the help documentation. Deprecation of Microsoft Advertising Intelligence Tool - For the time being, the tool is still accessible but it won't be updated or maintained going forward. Instead, advertisers should plan to use the Keyword Planner within the UI. Multimedia Ads For Search - The ads will combine advertisers' images, headlines and descriptions using machine learning to create engaging, attention-grabbing ads. Multimedia ads will be delivered on the Bing.com search pages and will be featured prominently in the mainline at the top of the SERP or on the right rail. There will only be one multimedia ad per page, so only one advertiser can deliver a multi-media ad at a time. Folks that are familiar with Google's responsive display ad creation will find the setup of Multimedia Ads to be very familiar.  The proves also closely resembles the creation process for Responsive Search Ads, but with the ability to use rich visual assets in combination with text. 9. Machine Learning Will Not Replace Search Engine Optimization (SEO) - Google's John Mueller recently did a Q&A in which he was asked the question of about the future of SEO industry. What Mueller essentially said was that regardless of how advanced machine learning gets, it is unlikely that it will end up rendering good old fashioned SEO obsolete anytime soon. He definitely struggled to come up with a satisfactory answer though, but it is heartening to think that an executive with such a high ranking position in Google decided to give good news in this regard.10. HTTPS boost : Google's Magic Signal to Break Tie & Rank Higher on SEO - Google doesn't typically disclose what factors go into its ranking algorithm—it's a well-guarded secret. But, in the second part of the Search Off The Record podcast released on July 6, 2021  Gary Illyes from Google explained how Google does ranking. In short, they assign a score to each page (using different algorithms such as PageRank, RankBrain and etc)  in a result set based on topicality and relevancy based on the query and content of the page. It is highly unlikely that two pages will have the same score. However, if any two pages ends up with the same score then they use the score from  HTTP boost, which is a magic signal, and works as a tiebreaker. HTTP boost is nothing but having SSL turned on for your website. There you go folks, if you were unsure about the importance of SSL now you know how important it is and hope you turn it on.This was an interesting podcast to listen to, so I'm embedding  the audio at the start time below at 28:52 where Gary explains how results are returned. Give it a listen if you want to geek out on SEO ranking.

Looking at Haneen Hossam's TikTok account, one might wonder why her content landed the Egyptian social media user in jail. In one post, she explains for her followers the Greek mythological story of Venus and Adonis, which is also a Shakespeare poem.Mawada al-Adham does similarly anodyne things that are familiar to anyone who observes such social influencers, like giving away iPhones and driving a fancy car.They are just two of the nine women arrested in Egypt this past year for what they posted on TikTok. Mostly, their videos are full of dancing to Arabic songs, usually a genre of electro-pop, Egyptian sha'abi folk music called mahraganat, or festival tunes. The clips feature a typically TikTok style — with feet planted, hands gesticulating and eyebrows emoting.Meanwhile, the Trump administration has put TikTok and its Chinese parent company, ByteDance, in its sights with another escalation against Beijing. The US Commerce Department announced Friday that TikTok, and another Chinese-owned app, WeChat, would be blocked from US app stores.In Egypt, the arrests are about dictating morality rather than any kind of geopolitical struggle or international tech rivalry. But what exactly the government finds legally objectionable about these women's online content is ambiguous. “They themselves would have never imagined that they would go to jail and be sentenced for what they were doing, because what they're doing is basically what everyone else does on social media.”Salma El Hosseiny, International Service for Human Rights“They themselves would have never imagined that they would go to jail and be sentenced for what they were doing because what they're doing is basically what everyone else does on social media,” said Salma El Hosseiny of the International Service for Human Rights, a nongovernmental organization based in Geneva. “Singing and dancing as if you would at an Egyptian wedding, for example.”Hosseiny said that these women were likely targeted because they're from middle- or working-class backgrounds and dance to a style of music shunned by the bourgeoisie for scandalous lyrics that touch on taboo topics. “You have social media influencers who come from elite backgrounds, or upper-middle class, or rich classes in Egypt, who would post the same type of content. These women are working-class women,” she added. “They have stepped out of what is permitted for them.”Criminalizing the internetThey were charged under a cybercrime law passed in 2018, as well as existing laws in the Egyptian Penal Code that have been employed against women in the past.Yasmin Omar, a researcher at The Tahrir Institute for Middle East Policy in Washington, said the cybercrime law is vague when it comes to defining what's legal and what isn't.“It was written using very broad terms that could be very widely interpreted and criminalizing a lot of acts that are originally considered as personal freedom,” she said. “Looking at it, you would see that anything you might post on social media, anything that you may use [on] the internet could be criminalized under this very wide umbrella.”Egypt's cybercrime law is part of a larger effort by the government to increase surveillance of online activities. As TikTok became much more popular during the pandemic, prosecutors started looking there too, Omar said.“When I write anything on my social media accounts, I know that it could be seen by an official whose job it is to watch the internet and media platforms,” said Omar, who added that that surveillance often leads to widespread repression.“The state is simply arresting whoever says anything that criticizes its policy, its laws, its practices ... even if it's just joking. It's not even allowed.”Related: One woman's story highlights national wave of repression and sexual violenceThe arrests of TikTokers shows that this law isn't just about monitoring and controlling political dissent, but is used to police conservative social norms.Menna Abdel Aziz, 17, made a live video on Facebook. Her face was bruised and she told viewers that she had been raped and was asking for help.The police asked her to come in, and when she did, Omar said, they looked at her TikTok account and decided she was inciting debauchery and harming family values in Egypt — essentially blaming the victim for what had occurred.This past summer, there were a number of particularly shocking allegations involving rape and sexual assault in Egypt. First, dozens of women accused a young man at the American University in Cairo (AUC) of sexual violence ranging from blackmail to rape. And in another case, a group of well-connected men were accused of gang-raping a young woman in Cairo's Fairmont Hotel in 2014 and circulating a video of the act.The cases garnered a lot of attention within Egypt. Many Egyptian women were shocked by the horrible details of the cases but not surprised about the allegations or that the details had been kept under wraps for so long. “In Egypt, sexual violence and violence against women is systematic,” Hosseiny said. “It's part of the daily life of women to be sexually harassed.”‘To go after women'A UN Women report in 2014 said that 99.3% of Egyptian women reported being victims of sexual harassment. Yet, women are often culturally discouraged from reporting sexual harassment in the traditional society. “They are investing state resources to go after women who are singing and dancing on social media, and trying to control their bodies, and thinking that this is what's going to make society better and a safer place,” Hosseiny said, “by locking up women, rather than by changing and investing in making Egypt a safe place for women and girls.”When prosecutors started investigating the accused in that high-profile Fairmont case, it looked like real progress and a victory for online campaigning by women. The state-run National Council for Women even encouraged the victim and witnesses to come forward, promising the women protection. But that pledge by the state did not materialize. “Somehow, the prosecution decided to charge the witnesses,” said Omar, the researcher. “Witnesses who made themselves available, made their information about their lives, about what they know about the case — all this information was used against them.”“Witnesses who made themselves available, made their information about their lives, about what they know about the case — all this information was used against them.”Yasmin Omar, Tahrir Institute for Middle East PolicyOnce again, Egyptian authorities looked at the women's social media accounts, and then investigated the women for promoting homosexuality, drug use, debauchery and publication of false news. One of the witnesses arrested is an American citizen. When pro-state media outlets weighed in on the TikTok cases, they also had a message about blame, Hosseiny said. The coverage used sensational headlines and showed photos of the women framed in a sexual way. This contrasted with the depictions in rape cases in which the accused men's photos were blurred and only their initials printed. Social media has played an important role in Egyptian politics during the last decade. In 2011, crowds toppled the regime of military dictator Hosni Mubarak. That uprising was in part organized online with Twitter and Facebook. In 2018, the former army general, and current president, Abdel Fattah al-Sisi, said he would maintain stability in Egypt. “Beware! What happened seven years ago is never going to happen again in Egypt,” he swore to a large auditorium full of officials.Related: Five years of Sisi's crackdown has left 'no form of opposition' in EgyptSamer Shehata, a professor at the University of Oklahoma, said Egypt's military-backed regime is wary of the implications of anything posted online, even if it's just dancing.“I think there has been a heightened paranoia as a result of hysteria ... about the possible political consequences of social media,” he said. “I think that they certainly have those kinds of concerns in the back of their minds as well.”Of the nine women charged with TikTok crimes, four have been convicted and three have appeals set for October.Menna Abdel Aziz, the young woman who called for help online, was just released from detainment Wednesday and is being dismissed with no charges.

As TikTok faces an uncertain future in the US, the biggest social media platforms are seeing this as their opportunity to take the short-form video market. With Facebook launching "Reels", a TikTok competitor that exists within the Instagram app, they've made it clear that they want to bulldoze TikTok and take their user base. What is their plan, and will it be successful?

This episode is a doozy!But it needed to happen...As TikTok grows in popularity, questions of how it should fit in to our social media marketing strategy arise.Do I need to be on TikTok? Is Instagram still a powerful social media platform? Is organic social media marketing still relevant?I think you'll find this episode to more than answer all your questions as I will present you with all of the known data so you can make the best decision for your business.Please review the podcast and share with a fellow business owner! We are so close to a breakthrough!Derek Videll

As TikTok's potential demise in Congress proceeds Facebook is making a comeback as America's most popular social media platform, the hundred fattest cities in America for 2024 have been named and the south is well-represented, and a pair of Georgia men have been arrested for blowing up a woman's home and plotting to feed her daughter to a python. Go to GhostBed.com/drinkinbros and use code DRINKINBROS for 50% off EVERYTHING (Mattresses, Adjustable Base, Pillows & More) – plus a 101 Night Sleep Trial and Mattresses Made in America.SUBSCRIBE to our Patreon for exclusive audio and video content!Buy Drinkin Bros' new HardAF Seltzer Here!Get Drinkin Bros MERCH here! Drinkin Bros Socialshttps://twitter.com/Drinkin_Broshttps://www.instagram.com/drinkinbrospodcast/?hl=enhttps://www.tiktok.com/@drinkinbrospodcastRoss Pattersonhttps://www.instagram.com/stjamesstjames/https://twitter.com/StJamesStJamesDan Hollawayhttps://www.instagram.com/danhollaway/https://twitter.com/DanHollawayRob Foxhttps://www.instagram.com/robfoxthree/https://twitter.com/RobFoxThreehttps://www.tiktok.com/@robfoxthreeDan Regesterhttps://www.instagram.com/danregester/https://twitter.com/dan_regesterhttps://www.patreon.com/softcorehistoryOur Sponsors:* Check out Liquid IV and use my code NOONERS for a great deal: https://www.liquid-iv.com/* Check out PrizePicks and use my code rosspatterson for a great deal: https://www.prizepicks.com/ Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy