Podcasts about intertech

• Discussion of Jeff's Bagel Run and its rotating bagel flavors • Mention of carrot cake bagel with cannoli cream cheese • Dan tried hot sauce Cheez-It bagel, Maisie's favorite • Fruity Cereal and Sprinkles bagels featured for the weekend • Encouragement to use the Jeff's Bagel Run app and hashtag TDBagel • Listeners sharing their bagel experiences post-runs • Shoutout to Jeff and the value of listener feedback • Dan and Maisie love the pimento cream cheese • Show begins from the Just Call Moe Studio • Reference to a viral baby whale video clip • Dan and Andrea celebrate 15th wedding anniversary at Otto's High Dive • Otto's praised for oysters and Latin food vibe • Dan jokes about telling Andrea to “hop up on this baby whale” • Dan introduces the “going crazy” 2025-26 plan: ponytail, gold/platinum tooth, face tattoo • Sabrina from News Junkie consulted about gold tooth • Heinz Brazil makes gold teeth bottle openers for condiment packets • Joke about Dan being on the cutting edge of weird trends • Chatroom comment compares Dan to the fat kid from Hook • Brendan playfully defended as the coolest guy in the room • Mention of BDM Appreciation Party happening tomorrow • Shoutout to Danger Brain for branding and BDM shirt design • Appreciation of sponsors: Just Call Moe, Fairvilla, Pyro Spot, White Claw, Todd Burney, Marshall Bone Construction • Listener Justin flew in for the BDM event • Listener Suzette flying in, excitement over community gathering • Dan reflects on listeners traveling in for the event as deeply meaningful • April Jennifer Troy to perform a whip and magic show at the party • Jokes and confusion around “erotic whip show” phrasing • April described as magician, whipstress, scientist, and beautiful Asian woman • Dan says April and her wife seem very happy and successful • Mention of a “skidoo” and Dan being high • April asked if she could wear a “bikino” to the event • Term 'bikino' invented by Tom and Dan — possibly a male bikini • Recap of Moe's Celebrity Bowling Tournament • Brendan wore a Moe jumpsuit • Tom and Dan's outfits debated — Barf vs. Splinter • Dan jokes about shaving pubes with a BIC razor and baby oil • BDM show shoutout with Sam and Ross • Brendan teased as Oompa Loompa • Dan says Brendan trained fans to roast him like a cuck • Praise for Jason Guy's kindness and memory for details • John Busteker roasted for snark and fake parking promise • Dan made a 'Pop That Bussy' shirt of Busteker with crazy teeth • Brendan skipped drag for a conservative event • Brendan avoids fake breasts outdoors for safety • Brendan says recent sex was disappointing due to soreness and pubes • Dan emailed his surgeon sarcastically: "dear butcher" • Dan wants Dansby's paw prints tattooed under his eye • Discussion of Dan's transformation and ponytail plan • Dan frustrated by post-surgery recovery • Dan jokes about having sex while sore, calls himself "The Littlest Mummy" • Discussion of Canadian Easter vs. Dan's church-filled childhood Easter • Brendan recalls water guns and egg hunts inside • Dan got an AR-style Intertech squirt gun with banana clip • Realistic toy guns discussed — police stories and orange tip laws • Men slapping balls in parks as part of new "rewilding" trend • Will Blunderfield's semen retention yoga and pee drinking • Dan jokes about "gooning" and a man named Nautica Malone dying • Chatroom jokes about "goonicide" and "gunneral" • Debate about flashing in bikini café drive-thru and intent • Dog the Bounty Hunter blamed orange juice for public masturbation • Locker room story: Antonio drying off while playing big band music • Dan compares himself to Darkman during awkward anniversary sex • Bungalow on the Bus recorded live with Tom and Dan • Andrea lost 17 lbs with Dr. Powers' InBody program • Dan lost 15 lbs doing macros • Dr. Powers confirmed for BDM Appreciation Event • Brendan called "erroneous" by City Hall • Campo Fiore café blocked by scaffolding — faux marble failing ### **Social Media:**  [Website](https://tomanddan.com/) | [Twitter](https://twitter.com/tomanddanlive) | [Facebook](https://facebook.com/amediocretime) | [Instagram](https://instagram.com/tomanddanlive)   **Where to Find the Show:**  [Apple Podcasts](https://podcasts.apple.com/us/podcast/a-mediocre-time/id334142682) | [Google Podcasts](https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2FtZWRpb2NyZXRpbWUvcG9kY2FzdC54bWw) | [TuneIn](https://tunein.com/podcasts/Comedy/A-Mediocre-Time-p364156/)   **The Tom & Dan Radio Show on Real Radio 104.1:**  [Apple Podcasts](https://podcasts.apple.com/us/podcast/a-corporate-time/id975258990) | [Google Podcasts](https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2Fjb3Jwb3JhdGV0aW1lL3BvZGNhc3QueG1s) | [TuneIn](https://tunein.com/podcasts/Comedy/A-Corporate-Time-p1038501/)   **Exclusive Content:** [Join BDM](https://tomanddan.com/registration) **Merch:** [Shop Tom & Dan](https://tomanddan.myshopify.com/)

In this episode, we're giving you the best Amazon and Walmart strategy clips of 2024 so that you can start off 2025 with a leg up on your competition. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Welcome to this special annual recap episode of the Serious Sellers Podcast, where we bring you the most impactful strategies from the past year to give your e-commerce business a competitive edge in 2025. Join us as we explore the essentials of selecting verified manufacturers and the importance of third-party verification in ensuring accurate information. We'll discuss the advantages of trade assurance for payment protection and the significance of management certifications like BSCI and ISO, which indicate high-quality factory standards and social compliance. Additionally, we touch on regional manufacturing specializations, exemplified by the production of egg dispensers, and the importance of measuring the halo impact of ad strategies on total sales and rankings using metrics like TACoS and cost per customer acquisition. Listen in as we discuss strategies for international Amazon success, highlighting a thriving American brand's expansion into Amazon Japan. We'll explore the strategic benefits of entering the Japanese market, such as lower PPC costs and favorable tax conditions, which contribute to higher profit margins. Patience, quality products, and strong supplier relationships are emphasized as key differentiators from competitors. We also explore optimizing Amazon PPC campaigns with lifecycle-based rules and the power of using index images with numbered benefits to effectively communicate value in product listings. Discover effective strategies for online marketplaces as we recount past challenges and successes in sourcing and selling products in the U.S. market. Learn about creative approaches to finding less visible suppliers and the importance of clear communication and relationship-building. We also highlight the effectiveness of Target's marketplace and the strategic advantages of being indexed on Google to enhance Amazon rankings. Finally, we'll cover the critical importance of using correct HTS codes to avoid costly import tariff mistakes, sharing a personal experience that led to significant cost savings. Tune in and equip yourself with these valuable insights to kick off 2025 strong. In episode 628 of the Serious Sellers Podcast, we discuss: 00:00 - SSP Top 20 Strategies of 2024 02:02 - Selecting Verified Manufacturers for Trust 09:53 - Keyword Analysis and Visibility Tracking 12:25 - Strategies for International Amazon Success 19:36 - Effective Strategies for Online Marketplaces 20:06 - Leveraging Google for Business Growth 23:43 - Optimizing Amazon Listings for Google Images 25:40 - Optimizing Amazon Listings for Sales 32:12 - Enhancing Amazon Listings With COSMO 33:29 - Avoiding Costly Import Tariff Mistakes Transcript   Bradley Sutton: Today we're giving you the best strategy clips of the year so that you can start off 2025 with a leg up on your competition. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And, like we do every year and we have been doing this since we started in what was it 2018, 2019? we do a recap episode where I handpick some of the best strategies of the entire year. Every year, we go through about 100 episodes a year, not including the weekly buzz, where we have a lot of guests and everybody has great strategies. It's really hard to pick some of the top ones, but what I did is me and the team got together and pulled out some of the top strategies that you guys had talked about in social media and such that you liked, and we put it together so that you could get a leg up on the competition now that we're at the beginning here of 2025.   Bradley Sutton: And so these are strategies that are not out of date. They're still valid. There are some that already, within a few months, became out of date. They're still valid. There are some that already, within a few months, became out of date. We're not including them here. So, guys, I hope you enjoy this episode. Get your pen and paper out. I want each and every one of you to make it your homework to pick five, at least five of these that we're about to get. I think we're doing about 20 here, but do five that most apply to you and your business. Not everything applies to everybody equally. Pick five out of these and implement it this month in your business, or at least make a plan for it. All right, so let's go ahead and see the top strategies of the year.   Kian Golzari: So the first thing you did was you selected verified manufacturers. And what's that for? It means any information that they provide on their listing, whether it be number of years in business, how many staff they have, what certificates they have, what patents they have, what products they have, what does their production line look like, the images and videos in the factory. That's all been verified by a third party, meaning InterTech, SGS, TUV. One of these very reputable companies have gone in and verified all the information is true, whereas if we didn't work with verified suppliers, then whatever information they want to put there, we just have to sort of take their word for it. So verified is the most important thing to search for first. Then, on the left-hand side of the page, you'll see trade assurance right, I would always click that as well and trade assurance just means that your payment is protected. So if you've ordered an egg dispenser which holds, you know, 20 eggs and you do the production and you receive one which only holds 10 eggs, then the trade assurance will protect you and it will refund your order because you've selected that right. That's just a little bit of a safety net important for, like you know, new sellers, right. And then, as you scroll down on the left-hand side of the page, you'll see something that says management certification, right. And if you scroll down a little bit more, yeah. So you see like BSCI and you see Zedek, you see ISO. I always like to select BSCI and ISO. So BSCI is your business social compliance initiative and ISO is just a really high-quality standard and this just basically means these are factory certificates that they have. So, uh, BSCI will go in and they'll check, like you know, um how many years you've been in business. Do you have, like, fire extinguishers? Do you have adequate lighting? Do you have safety exits? Like we've checked the dormitories, we've checked like the canteen where the workers eat. So it's kind of like gives you confidence that you're working for a very, very good factory, right. So now, if we go back to the top of the list, right, we've. Now we've searched by manufacturers, we've got verified manufacturers, we've got trade assurance and we've got factories which have, you know, BSCI and ISO certification. So now, as I'm scrolling down the list, like if you zoom in on the company names, like the first word in the company name is always the city or the province in which that factory is located.   Kian Golzari: So sometimes, like the factories, like electronics are made in Shenzhen, backpacks are normally made in like Shenzhou. Like furniture, like steel tubing for furniture, chairs is made like Yongkang. So I'm just trying to get familiar. Is there an area which specializes in egg dispensers? Maybe not because it's such a niche product, right, that maybe you could make it, make it anywhere. But as I scroll down, I'm trying to see, like, is there one name that pops up more frequent than others and in that area which specializes in that product? But I see Ningbo has probably popped up a few times, right? So, but anyway, it doesn't matter. If Ningbo had popped out like eight out of nine times, I would say, right, well, that's the region we need to be ordering from.   Bradley Sutton: Interesting.   Gefen Laredo: You know ACOS is great, but obviously this is TACoS Tuesday and TACoS is the metric of your total sales.   Carrie Miller: Yes.   Gefen Laredo: And so when we're looking at total sales something that we brought in and I know it's a little vague, but we really looked at the halo impact of ad strategies and how they impacted ranking and total sales, right. And so when we focused our ad strategy, maybe on a cost per customer acquisition model, maybe on a TACoS model, and we look to really prioritize, hey, where are we showing up, right? So, if, if, if we're driving all this traffic and we have a 20 percent conversion rate, let's say, on this keyword, are we tracking using, using uh, using a Helium 10, of course, um, are we tracking that ranking properly? To say, hey, we started running these ads aggressively on August 1st and if we have been tracking ranking on that keyword for the last two months since going aggressive on that term, where are we ranking now and how have sales changed? and are there broader KPIs that we're measuring outside of just direct ad revenue? And that worked really well for us because we centered that around tentpole events and this is a really big strategy of ours. That is incredibly complex, it takes a whole village to actually execute. But when we focus our customer acquisition and ranking models around major times in the year so think Prime Day, think Fall, Prime Day, Black Friday, Cyber Monday, holiday and then, of course, if you're a one-off brand, if you I don't know are ski related, then obviously your season is January to March. You know like there are differences, but really peak seasons. If you're able to focus your growth model around the times that are going to give you the most reward, then that worked really well for us last year and we expect to see a lot more of that this year, especially as we all expect people are going to be more deal oriented. It's a constant battle for margins, so the better rank you are, the more organic sales you drive, the better your TACoS is.   Ben Webber:                           Several years ago we were about to stock out of as you know, we sell a lot of fourth quarter products and kind of joke toy products and we're about to stock out of one that we sold between 800 and 1000 units a day of which is a fairly substantial issue. So we actually loaded up a cargo van and drove the cargo van to Amazon, talked our way through the front gates to deliver it and they took it, and so we did that once, then we did it again and we got through again. The third time they're like no, you can't do this, and so like okay, but somehow, like no, you, you can't do this, and so like okay, but somehow, we have to be able to do this. So we looked into carrier central and figure out how we could become a last mile rider, which is incredibly easy it takes about 15 minutes to fill out a form and then you have to show that you can back in and out of a parking spot incredibly, incredibly easy. But so in that January we bought a truck and the rest is history from there. But it came about because we were about to stock out and panicked and we're like, well, what's the worst that can happen?   Silas Moestrup Pedersen: And one of the things that I recommend to every time that we have a new client or meet someone is to narrow in on fewer skills. It sounds quite simple, right, but what we do every time is that if you have a big catalog A, B, C and D products and then A products they get a special treatment compared to B, C and D. It could even be, if your catalog is massive, you only focus your ad spend on A products. Same thing from a content perspective. Those are the ones that get the most love in terms of title, bullet point, backend attributes, et cetera, descriptions. So it's just having that focus on fewer products, I think, is number one. Then, if you can automate your reporting, we have that in Looker automated so that you don't have to necessarily sit and look at the data and pull Excel spreadsheets et cetera it just saves you so much time. If you're capable of doing it and spending time on it, then I think. Thirdly, we talked a little bit about it, but I think taking the time to do super solid keyword research from the get-go Like get into Magnet, get into Amazon's data sources, get into Cerebro, look for all your competitors' keywords et cetera understand what those A keywords are, and those A keywords are the only thing that you focus on in the start. Those are the ones that go into your rank campaigns, that they go into your manual campaigns, et cetera, and that those are the ones that just like where you track everything through Like a little hack could be for your A products. Every week you use a repro. Every other week you put in your A product and then you export all the data for that. You take a spreadsheet. In column A you say this is the date when I pulled the. This is the date of either. I pulled the data, this is the ASIN you put in the ASIN that you pulled the data for. Then you make a formula.   Silas Moestrup Pedersen: You can just ask ChatGPT where, based on the paid and organic rank, you say whether you classified the keyword as being on page one, two, three or four, and then you pull this data in this way every single week for maybe two months when you're running a new test or something like that. You take all the data, you put it into a pivot table and boom, then you would have an overview and a graph of how many like your all your page one, two, three, four positions across your entire catalog and you could even put a filter on up in the top and then you can sort by ASIN and then you basically have your own visibility tool where you can see your paid on your organic visibility on a weekly level at an Asian level. And you can use that to take all those keywords If you're ranking let's say page three or two or something like that put them into a rank campaign. If you feel like they're good, you can take all the keywords where you're on page two, maybe put them in the title, et cetera. So, like building those systems, that allows you to scale something consistently.   Bradley Sutton:                           What was your gross sales yesterday, last week, last year? More importantly, what are your profits after all your cost of selling on Amazon? Did you pay any storage charges to Amazon? How much did you spend on PPC? Find out these key metrics and more by using the Helium 10 tool Profits. For more information, go to h10.me forward slash profits.   Cara Sayer: So one of the biggest things was the fact that I do think a lot of Amazon sellers don't really have a brand. They just have a name for a business or a name for something that they use and they don't really have a what I'd call a true brand. And they don't always. I think sometimes also, existing only on Amazon makes you lose perspective on you know how normal businesses work, like businesses that aren't based on Amazon, and so you know a lot of businesses. I mean, I think throughout life, people buy from people and I think that's so important to remember that, even on Amazon, one of the reasons why Amazon focuses so heavily on A plus listings and now they're bringing in the premium A plus and all the rest of it because Amazon knows right. You know me quite a few years now and I've always banged on about brand. I've always banged on about having a story. Tell your story. It doesn't have to be your story necessarily, it could be the product story, but you need to have something that differentiates you. And even then, I was chatting to someone at the conference earlier on and I was saying the thing is that sometimes it's not even the fact that you're selling different products, it's the way that you curate them right. So it's the collection of products that you've chosen to sell under your brand name says something.   Nick Katz: So one of our clients is an international brand. They're an American registered company and they last year they cleared seven figures and we're definitely looking to do a lot more this year. That's in two years. They're doing very, very well in America, they sell in Europe and they sell in Canada. But the Japanese sales are now almost comparable to the to the us sales, but the profit margins are a lot higher.   Bradley Sutton:                           That was about my second question.   Nick Katz: Yeah, because you know things like the PPC is a hell of a lot cheaper. The ACOS for the account is about uh, I think it's about eight, nine percent now. The TACoS is about three or four percent. It's the kind of figures you can't really get in the US. So actually in theory you could sell a lot less in Japan and still end up with the same kind of profit as you could in the US. But obviously if you're getting sales close to the US you're probably going to have much, much higher margins. Japan generally is cheaper. It's cheaper tax as well if you are off the threshold to pay tax. But if you're under 10 million yen, which is probably about 60,000, 70,000 US, if you're under that in sales, you don't have to pay consumption tax. There is no tax. So anybody like me selling in Europe who gets absolutely lost by the tax authorities there, paying 19, 20, 21, 23% in some of the regions in Europe, you could be selling 50, 60,000 US in Japan and not have to pay any consumption tax whatsoever. So there are definite advantages to selling in Japan.   Bradley Sutton: What are some of the things that set you apart from maybe the 10 other matcha people who maybe have started and gone out of business, you know, because they didn't have your strategy? What do you think set you apart from others?   Sam: Well, I think a handful of things. The first one is okay, so I think you can use. You can rely on Amazon PPC. You can look at your search term impression share reports, you can look at your keyword ranking and all that kind of stuff and that will help you in the short run. But honestly, the thing that really helped us the most was patience and making sure that your product is on a sensory level it's actually good and people like it. Once you have those two things covered, then you just need to get people to try it, get them to tell their friends, and then their friends who are interested in Marchable buy. Then they are buying again and then this whole thing kind of grows by itself. Your PPC and all of these other tools that you have are really just like fuel that you add to this engine.   Singchuen: And on the other side of things is, obviously you kind of need to make sure that you treat your suppliers well as well. Make sure that they understand what you're going through and make sure that you try to understand what they're going through. If language is a barrier, hire an interpreter, right, it's not too difficult. Decency goes both ways. So you may be pressed, but you've got to recognize that the factories themselves, they are pressed as well. So working together for a compromise, understanding each other and not throwing too much Just to be a little bit more understanding towards each other, goes a long way. A bit more understanding towards each other goes a long way. I think what tends to happen is that if you're not patient, as Sam has mentioned, you may cut off communications with factories that may help you in the future, and you don't want to do that.   Destaney Wishon: I think the biggest things that we look at is we create rules for the different outcomes we want. If we're launching a brand-new product, then we're creating rules that are based off sales. So we're going to be taking a deep dive into, hey, what is the conversion rate and what is the sales? And we're going to build rules for maximizing that increased bid when I have a certain conversion rate. On the flip side, if our goal is profitability, we're going to work backwards from our ACOS or RoAS goal. We're going to say, hey, let's build rules that are based on lowering bids when our ACOS is too high, and maybe layering in our conversion rates also low, let's go even lower, right. So those are the two simplest ones that we look at, but it really needs to be strategic. You can create rules that are based off the phase your product's in, whether it's launch, consistency, profitability, organic rank. You can create rules based off your overall business outcomes. Which is always an important one is what is that key RoAS that you're going to optimize for all of your campaigns, but just making sure not to overcomplicate it in the beginning, right. Once you start to understand the correlation between CPC and RoAS, then you can start building in a little bit more customization around lifecycle and things like that.   Kevin King: This is how you been converting like crazy with what? what do you call an index image? This he calls it the uh, it's the image in your listing that will be the top reasons why your product is the best. This is not your main photo. This is not your photo number one. This is what he calls this photo number two and it's an index of of your products is why I think it's why he calls it the index image, and what he says is you need to number the benefits. A lot of of people are using call-outs, they use infographics, but they don't number them. So you want to actually have numbers like this. So this should be something like this should be your second image the five reasons you love, or the seven reasons or the three reasons.   Odd numbers are always better than even numbers. Three, five or seven or nine always work the best. But here he's got the five and look, there's big, there's numbers. That's important. He just doesn't list them. People like order and when they see numbers, their mind can sort it and they can read it quickly and it makes sense to them. So the numbering system here is critical, not just the fact that he put the main point, the main benefit and capital, and then explained it in. I mean in bold and a little bit larger than explained everything else below it in light blue, but he's got these numbers. That's the critical thing is numbering it.   Bradley Sutton: Maybe this is a little bit of the sexy side of patents, but you've talked before about how patents doing patent searches can actually be a form of product research and finding a product to sell on Amazon. How in the world is that possible?   Rich Goldstein: Yeah, absolutely it's true, because the way that the patent system works, once a patent expires, it's fair game for anyone to use it. So a utility patent lasts for 20 years and a design patent lasts for 15. But once that patent expires, anyone can make that product and, at the same time, keep in mind that a lot of people have an idea for a product, they get it patented, but they never do the research, they never learn about the process enough to actually get that product launched, and so there are a lot of great ideas that have been patented that are just in the patent archives and they've never actually been put on the market. There are some lousy ideas, but there are also some great ideas, and so if you know how and you search the patent record for expired patents, you can find ideas for really great potential products.   Tom - Honest FBA: We dabbled with the US a few times in the past and Thomas Net is really popular. You see, it's spoken about quite a lot as a place, as a resource. Honestly, we never had any success there. There was a time when we were the MOQs are always insanely high and there was a product previously that we agreed to the MOQ. It was something like 10 or 20,000 units. It was pretty high. And there was a product previously that we agreed to the MOQ. It was something like 10 or 20,000 units. It was pretty big. And we were like, okay, we'll go for it, but can you just repackage them into a different kind of mix? And they just said, nah, nah, don't fancy it. And we were like, right, okay. So we kind of banged our head against the wall. So now a little-known site called Google is honestly the best bet, so like, but I'm not talking page one at Google. You've got to dig. So put on a VPN. If you're somewhere like we are, like in Spain, put on a US VPN and then get down to like pages five, six, seven, eight, get in there. And then I just hammer a lot of emails out, but a lot of the websites that you find down in those stages or those pages. They're not good at SEO, they're generally kind of old sites, but you're finding older, established businesses so and often you'll find a phone number. So one of the best lessons I say is like get on the phone and just ring them up and you can save months of time, like the guy who ended up.   Tom - Honest FBA: One of the guys who ended up working with had a phone call with him on the first day. I found it and we ended up. We're now doing two products with him already. We've got another three lined up and he had nothing to do with the niche we're in. He was in so we're in pets. He was in humans. He was in food. I just gave him a call, explained the brand vision, what we're trying to do. He got really excited. He's now helping us source new ingredients. He's coming to me with product ideas. He's now going to do a whole range of products for us. So that was one of the beauties is like having that communication line and being able to really explain yourself has been massive. We are still sourcing in China, by the way. We still think it's a really viable option, but having this US option as well, there's so many benefits to it.   Grace Kopplin: In terms of Walmart, that's always been a strategy for us. Transparently, Walmart just hasn't been a volume driver for us. It's been steady but it hasn't really been a place that's warranted a ton of focus for us. But another marketplace that has been great for us is actually Target's marketplace, target Plus and that's been a key, key piece of our success, especially with working with brands who are looking for store placement at Target. For example, we've had a few items that we've listed on Target's marketplace that have done really well, that have gotten the attention of a buyer and actually got store placement, which is really exciting. And, at the end of the day, getting an item placed on shelves most of the time can drive more volume than a mid-tier listing on Amazon. So we tend to try to use that strategy.   Bradley Sutton: How do you get on target these days? Wasn't it invite only back in the day or now that Target is adding that 360 or some kind of like yeah.   Grace Kopplin: I think it might still be invite only, but I know they've been actively adding a lot of sellers. I know that their backend is still quite archaic compared to what Amazon is. It's probably what Walmart was like four years ago. But I think it is still invite only, but definitely something to reach out to your connections and see if you can get a connect with a Walmart e-comm buyer.   Leo Sgovio: So there are a few reasons why you want to be indexed on Google, and for the most, let's start from the most advanced ones, right? Advanced sellers they normally try to send traffic to Amazon, especially during the launch period, using external traffic, right? So Google, we know, is a good referral that tends to help your rankings, and so Amazon tends to reward you if they see traffic coming from Google. So if you're not indexed, you lose a chance to show Amazon that you are getting traffic from Google. Now, I have a theory that paid traffic has a little bit more weight than organic, but the reason why you want to be indexed and the reason why you might want to be indexed for certain keywords is so that when you drive traffic through the URL to Amazon, you can actually give attribution to that keyword. That's number one, right? So you can actually use these URLs as your two-step.   Leo Sgovio: Number two if you do a good job with your indexation and your listing is optimized, you actually also appear in the images, right? And so if people are looking for specific products, sometimes I search on Google using images because I'm looking for specific products that might be hard to find on Amazon. But if I look through the Google images and I find the product, then I go to Amazon and so if you're not indexed, you're also not going to be able to be found there, and Google images actually gets a ton of traffic. So here are some of the reasons why, two of the reasons why. I can think of many more, but the most important are these ones. Google is still one of the largest search engine, and so missing out on that opportunity search engine and so missing out on that opportunity, I'm afraid it causes a lot of missed visibility for an Amazon seller at a listing level.   Carrie Miller: I think one of the things that sets us apart is that when I've created our listings, or whenever I create our photos, I think about what are the main benefits of the product, the main selling points of it, and I realized this isn't something that everyone can easily do, and so the way I kind of have been teaching it is that you can take your competitor's listing, download their reviews, download their best reviews, their five-star reviews, and say ask ChatGPT, like, what do people like most about this product? What are the benefits of this product according to reviews? What do people like? Basically, ask a bunch of questions to ChatGPT and you'll get a bunch of kind of selling points and you'll kind of see a trend of like the top selling points or top benefits of your product. And that's what you want to focus on is like what's in it for the customer? You've got to kind of appeal to their emotions. How is it going to make their life better, easier, are easier, are they going to be more beautiful? Are they going to you know what? What is it, what's in it for them?   Carrie Miller: And I think that that is going to be the key that sets you apart, and I know it's. It sounds pretty basic, but I've actually been doing some looking at different listings. People have been asking me hey, can you take a look at my listing? And when I look at the listing, I'm like, well, these aren't, these are not actually selling points or benefits. Like, these are features of the product. Right, you can always put the features in right later on, but how are you appealing to the person when you were? If you're telling somebody about your product, are you being like oh hey, the dimensions are 14 by 14. Like that's, that's like an afterthought, right? You, you want to. However, you would even just sell to a person, like talking face to face. That's how you're going to do that. Your first image shouldn't be a dimension photo. It should be a selling point, your main, like best selling point, main benefit in that first image. So I think that's a huge thing that a lot of people are kind of missing.   Bradley Sutton: What would you say is the most actionable things from search career performance? That kind of closes out like, hey, this is actually something that is not just, oh, it's good to know, but hey, I'm actually going to take action, uh, on this.    Mansour Norouzi: Taking action. I would say, even when I look at my own brand one is that for the main keywords, what I actually I do this on a weekly basis I have a list of the main keywords which is for my, for one of my aces are like 10 uh, 10 uh keywords and actually I go into the detail of week over week what is happening to my click share for those keywords, because they are very important for me and I want to be on the top and like top five for these turns. I want to be aware of what is going on with my competitors and what's my need. So if I see I have a track of my click share for the keywords, if I see it is going down, right away I'll figure out what's going on and maybe push with my advertising, for that for me would be our main keywords and what's going happening for my click share rate, conversion rate and click share just on my top keywords. Honestly, I will go, I think, by myself going with all for all the keywords, just like top five to 10 keywords, what they are, and I'll keep it very close overview and monitor them to see exactly what's going on, because you see that search volume going up or down, but I want my click share and my conversion share that I have I'm generating. Either they are consistent or going up. So if I see this trend is down, right away I start doing maybe I run coupon code or I push with my advertising to make sure I'm getting them back into track.   Bradley Sutton: What is your favorite? Helium 10 tool Ksenia or function of a tool.   Kseniia Reidel: Probably the audience. That's the one that I use all the time. Is it called audience?   Bradley Sutton: Yeah, the split where you ask the questions to the people and say, how are you using that Like for your images, or just for product ideas, or what are you using that?   Kseniia Reidel: Honestly for everything. For both for the product ideas, for your images, or just for product ideas or what are you using that? Honestly for everything. But both for the product ideas, for the images, because I just think it's so easy. You know, when you're thinking about like the product we find, then I usually do um, like the drawing and uh, 3d, you know the 3d image of the product that doesn't exist yet. Then usually all my products are like, really designed differently, that's what's on the market right now, and I just upload the image there and I see what people say and ask them would you buy this product? And if you wouldn't buy this product, why, why not? Or what would you change in this product? And sometimes I see the things that I didn't even you know, I didn't even think about that.   Bradley Sutton: So you're launching just the 3d rendering and just asking a question on that image, or you're launching it like, or you're launching it, you're putting it in a poll next to like existing products and asking them, or which one are you doing?   Kseniia Reidel: I'm doing both. Actually, the first, I just do the rendering and ask them would you buy this product? And if you would not buy this product, what would you change Like? How would you make it better for you? And then sometimes I also compare it to the other products that are on the market and ask them which one would they buy?   Bradley Sutton: Interesting.   Kseniia Reidel: And a lot of times I do the changes on the product based on what the people say.   Bradley Sutton: What was the results of those search, find, buy in order to send those relevancy signals? Again, not for rank, but to send those relevancy signals to Amazon. Take a look at this when I ran in Cerebro on June 19th, just three days after they did that relevancy single, you know, push those three coworkers here at Helium 10,. Take a look now at the Amazon recommended rank. Remember how it was only showing two keywords for Amazon recommended rank. Now it was showing multiple ones and it put that keyword that I sent the relevancy signal for egg holder countertop. It had Amazon recommended rank number three, which basically means that that was the third most important keyword according to Amazon for this product. Now do you remember what I was getting for impressions in PPC? Like 200 total impressions over three days. What did sending those relevancy signals to Amazon do for my PPC impressions? Take a look at this. To amazon, do for my PPC impressions. Take a look at this.   The next three day period from June 19th when my relevancy got fixed to June 21st instead of 200 impressions, 5 000 impressions, 4 000 of that. How? What keyword was it for? Egg holder countertop, that one that I sent those relevancy signals to Amazon for? This works, guys.   Ryan King:                          So Walmart has the equivalent would be brand portal, and I would absolutely recommend, if you're the seller, if you're the brand, to register through brand portal, and the main reasons are there are certain advertising opportunities that are only available to brand registered brands, so sponsored brand videos, sponsored brand ads that go across as banner displays. Another major one would be brand shops, brand shelves we can talk about later as well and then IP protection, and so the advantage of being registered in Brand Portal is that you can file IP infringement claims, and in this case, the most successful one to do is to file claims against those alternate listings for using your copyrighted imagery, and so we see success of getting those pulled down within 48 hours, typically when that happens. Now you can still file that IP claim even if you're not registered through Brand Portal. There's a link to file that claim, but you can't track its progress, you can't see the history, all those kinds of things. So it just gives you greater credibility in those and greater ability to look back at the progress. And the last one I'd say is if you're a registered brand, it's going to give you the highest content ranking for your listing. So even if there are other sellers that have tried to change that listing content. You're going to outrank them as the registered brand and chances are you're not going to have to deal with things changing on your listing in that regard.   Kevin Dolan: Cosmo is a specific tool and I think that the function that it performs is valuable to enhancing Amazon's understanding of a listing. So I certainly would not be surprised to see Amazon implementing this in a production capacity on a large swath of searches. That would not be surprising to me, but it's not as massive as the shift that we've seen into semantic-focused search. Cosmo in particular discusses essentially a mechanism for enhancing Amazon's understanding of a product by taking into consideration things that aren't expressed in the query and things that aren't expressed in the listing. The example that they use in the paper, the canonical example, is if you're looking for shoes for pregnant women, a listing might not literally say shoes for pregnant women. It might produce a specific type of open toed shoe that has good support, good comfort. That might not literally be listed as a keyword in the listing, but it might be something that the system can infer based on its knowledge of the universe, about what it's like to be a pregnant woman and the types of products that they might benefit from.   Norm Farrar: Out of everybody that we've looked at, it was up to 80. But 70% of Amazon sellers do not have the proper HTS code. They let their Chinese seller set an HS code and it's wrong. So when they get in here and guess what, nobody, nobody is calculating that as a part of your cost of goods. So they're going out, they're sourcing in China, they're not calculating, and this could be as high as 400%. Now, I've never seen it that, but it can be. So you know you're 25, 40% of your cost of goods. Is that not something that should be calculated? And like for me, I was doing natural soaps and I was paying 17%. So we were taking a look at it and Afolabi says can you consider this Castile soap? And I said yeah, it's olive based. And he goes well, how about I give you some good news. Pay zero. I just stuffed 17% back in my pocket. So out of the 70% of people that are missing the boat, they don't have the proper tariff code and the average person that gets the proper tariff code on an order the average that we've been able to calculate has been $7,800.

Today's episode is brought to you by The College Dude. If you need help paying for college, or a strategy to pay off student loans, visit TheCollegeDude.com   Click here to learn more about today's featured scholarship: https://nodebtcollege.substack.com/publish/post/142613287?back=%2Fpublish%2Fposts%2Fscheduled   Graduation season will be here before you know it! Celebrate your student's accomplishments with a custom diploma frame from Church Hill Classics. Take $15 off $100+ orders at diplomaframe.com by using promo code Dave15 at checkout.   To enjoy ad-free podcasts, Dave's tips and suggestions for every featured scholarship, and special discount offers, become a Podcast Patron for as little as $5/month. Go to https://patron.podbean.com/YourDailyScholarship to learn more.

In this podcast we have Bill Brooks talking energy storage system (ESS) Codes, with emphasis on the National Electrical Code (NEC). Be sure to get Sean and Bill's latest book, which is the 3rd edition of PV and the NEC, based on the 2023 NEC. To find where to get different versions of the NEC including the 2023 NEC for free check out the NEC tab at solarSEAN.com.  Disclaimer: This podcast was recorded in 2021. Keywords NEC Article 706 for Energy Storage Systems, UL 9540, Article 480, nominal voltage, cycling batteries, UL 1973, residential code, UL 1989, AHJ, inspector advice, communications between battery and inverter, flywheels, flow batteries, UPS, Australia and Hawaii, NexTracker, inverter output circuit, nameplate on ESS, apparent power, fault currents limited, maximum output current definition, LG chem battery, power converter, OSHA NRTL, ETL, Intertech, UL, SMA, UL standards writing entity vs. UL testing entity, 2021 International Residential Code, Tesla Powerwall, storage inverter, Ginlong, 9540A, liquid cooled vs. air cooled, Enphase Barbecue, Enphase in boiled water, ESS disconnecting means, readily accessible, unbalanced interconnections, single-phase inverters on 3-phase services, voltage rise, 705.12 Load-Side Connections, 710 Stand Alone Systems, plaque or directory, wire sizing, ampacity, overcurrent protection device, rounding up wire size to common overcurrent protection device size, energy storage is a source and a load, using continuous current instead of surge current, inverter input circuit current, diversion loads, C40 charge controllers without maximum power point tracking and diversion loads, energy storage as a diversion load, hot water loads, pulse with modulation (PWM), 150% correction factors for diversion loads, dc-to-dc converters, required ampacity for continuous current vs. continuous current, commercial and industrial (C&I). Links: Bill Brooks, P.E.: www.brooksolar.com www.solarSEAN.com www.HeatSpring.com/SEAN 

As we move into 2023, edge computing will become increasingly popular to power solutions and drive down costs while improving performance across the board. The field is rapidly evolving and is set to become even more critical in the future as more and more industries adopt IoT and edge computing technology.Jim White has over 25 years of experience in software development for IoT Edge systems, enterprise application integration, and mobile applications. Most recently, Jim was a Distinguished Engineer and Director of the IoT Platform Development Team within the IoT Solutions Division of Dell Technologies. He was the chief architect for Dell's largest open-source effort to date, EdgeX Foundry™. EdgeX is an open framework for building industrial IoT Edge computing systems and is now a Linux Foundation (LF) Edge project. Jim will continue to serve as Vice Chair of the EdgeX Technical Steering Committee. Before Dell, Jim was a partner at Intertech, specializing in Java and .NET application development. Jim is co-author of 'Java2 Micro Edition: Java in Small Things', a Lynda.com author, and a frequent conference speaker.IOTech develops market-leading 'open' edge computing and management software products for the edge software infrastructure market. Their software products are embedded into the edge solution offerings of major OEMs and Systems Integrators to accelerate the development, deployment, and management at scale of edge applications within their customer base. Their channel partners include; Schneider Electric, Accenture, Johnson Controls, Mitsubishi Electric, Intel, and others, and growing. They have established a strong reputation within the Industrial Edge ecosystem because of their early involvement and material contributions to EdgeX Foundry – the largest open-source edge software platform (10 million+ downloads) and their deep OT and middleware expertise within the management team.

Er staat weer een nieuwe Maritieme Podcast voor je klaar! Dit keer gaat het over zakendoen in Duitsland en waarom SMM een maritieme beurs is waar je bij wilt zijn. In deze aflevering deelt Alexander Kühne van Intertech B.V. zijn ervaringen met de SMM beurs in Hamburg en waarom juist deze beurs zo belangrijk is voor hun bedrijf. Michel Koopman, Marktanalist bij NMT, deelt waardevolle informatie over de markt in Duitsland en vertelt waarvoor je zeker in Duitsland moet zijn. Joëlla, Trade Promotion Coördinator bij NMT vertelt over SMM en waarom het goed is om op het NL Paviljoen te staan. Dit alles in een goed gesprek met gespreksleider Michel Revet, Teamleader Communications bij NMT. Stream snel de Podcast via de link hieronder, of zoek hem op in Apple Podcasts of Spotify!  

https://make-your-pitch.com The Co-Sponsor for this Episode is B.E.T. A business platform that gives you all the information and tools you need to advance your business as well as the understanding of how to run your business most effectively and profitably. To learn more check out the: Video: https://bit.ly/368rSKk Website: www.yvrbet.com The Co-Sponsor for this episode is CRM Engine. A Customer Relation Management system that provides a 4 Module Solution, Standard Customization by the CRM Engine Team, Unlimited Users, Unlimited Data, Unlimited Records, Cloud Hosting, Security Updates, and Daily Backups as well as On-Going support (Usually Same Day) Go Here to Learn More: Website: CRMEngine.co.uk/makeyourpitch Our guest is Alvin Sun Thank you, Christopher. Thank you, Ellen, for inviting me here today to on speak your podcast. So truly an honor. Yeah. So my name is Alvin. I am the CEO of ore brains and we are dedicated to creating a sustainable eco-friendly PPE, specifically face masks made here in the US. The technology behind our masks was born from a material science research company, Vioxx that came from a UC Berkeley accelerator. And later on into an indie bio cohort, we have been focused on developing eco-friendly everyday products in filtration, specifically in filtration products. So that is with air and water filtration. When the pandemic came early year, last we had an opportunity to incorporate some of our technology into creating a better product to service the demand of face masks from last year. You know, we saw the huge disruption in the supply chain, both on the medical field and the on consumer end, something that we've always covered is world-class here in America. We saw that disrupted greatly, and that there was a huge issue to get quality products and quality information out there year. last You know, people were getting a lot of different mixed messages. What should we be wearing? What be we should doing to protect ourselves from this virus? We were able to do, bring, bring a market, a product to market largely through a Kickstarter online platform, and really build out a brand and a presence last year, fast forward to right now, we do with the success that we've seen on the consumer end with our online market. We are doubling down on our production, our capability to produce single-use disposables using the same filter technology our, and we're our goal is to really introduce our tech, which is more efficient at the filtration, more breathable and more lightweight than the average N95 respirator that you see in hospitals and et cetera. So our mission right now is to really build out our capability to produce these N99 masks and provide them to all the markets and the consumer market that is in need of these products. Did we, or it's still mine. Now you have, you've developed this over a period of time. What is the development process? Why is yours different from anybody else's? Is it a disruptive product or is it one that's that you've engineered? That just is a tad bit better. Tell me, tell me a little better wine. Sure. So yes, this is a, when, when COVID came out and we saw like a huge influx of a lot of mass-based big smash products, what really allows us to stand above the crowd is we, we are scientists at heart, essentially, at least the founder of the company. When we designed this product with the technology, with the ethnicity in mind, it wasn't just another cutesy product that you can put over the face and cover and fulfill requirements to be able to enter buildings or to be able to move around freely. But we, what we wanted to do is really create the best product out there. And we believe we had that with the technology that we have, the material in the way that it is woven allows for 99% of filtration of airborne particles. Whereas the standard N 95 is only filtering out larger particles at a 95% efficiency. The reasoning for that is, you know, the traditional respirator at the N95 is what we considered the gold standard these days. Those weren't developed with a consumer, consumer use in mind, you know, these are, we're back developed in the 19 hundreds, early 19 hundreds for chemical warfare, for industrial work, for medical work. it And wasn't really designed with an idea a of everyday American, everyday person wearing it throughout the day, whether it's in the office or out, out, out in public. So on that end, you know, there wasn't much design or thought in terms of the usability or the comfort of everyday use. So we developed, we, we thought that there was a huge opportunity to be able to innovate upon a decades-old design and bring out something better for the consumer and for the traditional industrial commercial applications well. as Okay. Go ahead. I'm sorry, please. Go ahead. Okay. I was going to say one of the first things I noticed about your mask is that it's stylish. Okay. It doesn't sit on the nose like current masks do. There seems to be something inside that helps it sit up off of the nose so that you're able to breathe while you're still wearing the mask. Was that purposeful in your design? Yeah. So every part of it was done designed for the purpose of having an efficient mask without sacrificing the aesthetic and the comfort. The idea is that this is a mask that you will be able to wear throughout the day without feeling the need to adjust or play around with it because it's uncomfortable. So the nose bridge, we have a medical grade nose bridge and the top of the mask so that it will hold it to contour fit to your face. However, it is put behind a mesh layer so that it's not uncomfortable, like pinching answered knows throughout the day. Okay. Mr. Fair. Have you had any, Oh, testing is done as far as its reliability, its percentage. Do you have any real, real-life testing from a lab or anything yet? Sure. So we've had some independent testing from third-party testing from labs, such as Nelson lab Intertech. And so we have the L we've put them through the ringer essentially, you know, we send, we've had samples tested or destroyed and just put through, put through a lot of rigorous tests. We are currently undergoing certifications with Nyasa and FDA, and we're confident to able be we that will surpass it, to fulfill the requirements, to get the certifications of the N 95. It's just a matter the of going the red tape had going through the process. Currently, the CDC, the FDA, they're all, they've all been notoriously slow in the process. And with the crisis of last year, it just adds a few more in months the process. However, fortunately, we are able to sell these more regulated products under what's called the EUA emergency use authorization, which is what was announced and what was declared early last year. And that allows a lot of mass products to be introduced to the market. Unfortunately, you also have a lot of bad actors which have made it difficult for more legitimate enterprises to really saturated the market. However, that's the case with any crisis, so to speak? Well, I, I often wonder not, not often wonder, but I wonder when we're talking about this type of product, of course, there's a, there's a lessening demand in the general population. And so how's that going to affect your sales, your sales projections, have you, have you decided which direction to take it in order to maintain profitability? Sure. So understandably, you know, with increased vaccinations throughout the world, there will be a lessening of demand. However, we still foresee that for the next couple of years, there will still be an inflated demand for face masks, you know, and I think there's a larger consumer awareness in terms of air filtration, air quality, and that will still be here like there. That will still be the case after the worst has passed, you know, people going on air travel, there will probably be a need for, or a want, a demand for protection while in these enclosed spaces. Because if it's not, COVID, there's always to going be something that, that is out there. That's just the nature of, this is the reality of the world. You know, we've seen it in the past decade that there been has multiple diseases, although not any as impactful or as harmful in terms of like the global scale as COVID, but you've seen for the last year, you know, Zika, H one, None, SARS, there has always been harmful. There's always been a need for this kind of protection. And especially in certain areas, such as traveling air travel, I do not foresee that those requirements will go away. Even if the general population like you don't to have be wearing one to be outside or to be in enclosed spaces. I still see there will be a huge demand at that respect, but that being said, you know, we are, as I mentioned, we were not originally a mass company, right? We, we were a science or research development company and we just so happened with the timing of our first launch to release this mass product. That being said, we're committed to being the best bet best mask product. There is out there. One of the products that we are excited to continue to work on and to launch in the near future is our biodegradable bile Palmer plastics, which has huge applications in the food and the packaging industry. That was something that we were very excited and very close to launching prior to COVID, which forced us to make a bit of a shift in our go to market strategy, you know, but we are excited to continue to fund and redevelop our research and development side to develop this biopolymer plastic, which we will plan to also incorporate within our own product line and make an effort towards our sustainability mission of creating a zero waste product. Well, I can see it as Helen was talking about your background, And so forth. I, I assume it's not in science, right? That's correct. Yeah. So the founder of the company and my business partner and or brands, she comes from a science background, she has a master's in material science from UC Berkeley, and she was the founder of, or brands and bikes technologies, which is the research and development arm of the current venture. Okay. And who else is on your team right now? Alvin? Sure. So currently it's Vivian and me. We have built out our manufacturing capacity here in Nevada. And so we've built out an engineering staff and team as well to manufacture and fulfill our mass orders. And right now we have a team of about 8 people and that's spread out between the engineering, the manufacturing, marketing, and sales, and just administrative stuff. Okay. Now, With that being said, now let's move over into, are you pre or post-revenue right now? We are post-revenue. So a lot of last year, we've been focused on doing a lot of the research and development in terms of the product design. And we've, we're able to do a couple of hundred thousand in sales last year on our consumer product alone. This year we're continuing that trend of strong demand for our consumer product while also introducing our disposable products, which we hope, we believe we'll have a lot of higher demand and application and more traditional industries. As I mentioned that have used PPE in the past and are interested in a better alternative. So you have your construction companies, hospitality and food packaging industry. Those are current customers in those, in, in the commercial space. Now Alvin, for people who are just becoming familiar with the aura brand on your website, you show the mass structure and the design of it. My question is what happens when a person comes to the website and they're interested in investing or purchasing a mask. So, and that's something that we should probably add to our website as well, but you can reach out to me directly. And as you mentioned before, my email is alvin@auramasksorataurabrands.com and happy to have the conversation to be a part of the team is join our efforts here. Okay, good. It's, it's a unique construction that you've, your company has created. What other things are in your pipeline that you can talk about? Sure. As I mentioned before, we are largely an eco-friendly green tech filtration at company our, at its core. And on the, in that direction, we are excited to be working on a fully compostable face graphs product. Obviously, that isn't something that's going to be used in a medical or more, more industrial setting. However, for a very socially conscious environmentally conscious consumer, you know, this is what we're very excited to offer this product in the near future, you know, with the increase of usage of face mask for the past year, we see that all over the place. You know, you see that in our parts and see that in our oceans, a there's a huge impact in the plastics and other harmful polymers out in our We environment. hope to use some of our material, right, dairy milk to material, to create safe and effective mask that can also be biodegradable and compostable. So after someone is done using it, they can, you dispose of it properly. And then basically it go will back the into earth it where came from essentially. Wow. Interesting. Yeah. How long have you been in this field without having a science degree? So in terms of this mentoring manufacturing, this space, it's been about a year, you know, previously my business partner brought me in to operate, be on more of the operational and the finance and to run the day-to-day mechanisms of the company. So that was sort of my background in my previous career and what I'm working on to continue to grow the business in that sense. Okay. All right. Do you have any, well, I know you must sales projections on what you think the masks will bring in terms of revenue in the next year? Yeah. So we've set a goal to sell 5 million masks this year. And we think with our current projection, we will be able to hit that in terms of production and sales. Our short-term goal is to be able to achieve a quarter million in sales, selling a quarter-million masks a month by the beginning of Q3. So that's currently what we're targeting for and aiming to achieve. Now, when you said the masks are contoured to the face, I immediately thought of people who do gardening or people who are susceptible to allergies, like pollen and that kind of thing. And it seems like your mask would fit that solution for people who have allergies. Yes. You know, obviously, you know, it's, it was designed with the idea of having, having the effectiveness without sacrificing the comfort and the aesthetic as I mentioned before, and additionally, to the way that most masks are designed or woven, it does not really filter out many parts well. It would probably be effective enough to filter out most like pollens or larger particles such as that. But what's great about what we have done is we have a non-woven material that will do what's called surface filtration, meaning it will be blocking any incoming harm, potentially harmful particles from entering or coming in through the mask. You know, a lot of the guidance that we have been receiving is that these mats, the mask mandate, isn't so much to protect the mask wear in terms of, you know, these masks are designed to stop viral particles. It's more to prevent the mask wear from transmitting through coughing or like sneezing part of harmful particles into the, their environment, into people they're associated with. What we have created with the non-woven build is that it is filtering it at the surface so that the harmful particles are not coming in and affecting the mask Interesting what's on the horizon for your company. Well, currently, you know, we're working on building out our manufacturing capability and our sales channels through to these companies so that we can provide people with a safe, alternative, safe option to get back to work, essentially. And again, once we get our research and development backup in full gear, we are looking to continue to build out the compostable products and find different applications for our technology. You know, there's a filter tech is also has great applications in HVAC and home filtration as well. So we're exploring some options of incorporating our filters into an HVAC product. Additionally, we are also working on some water filtration technology that we will probably be exploring more further down the line, Quite a mix of products. And of course, I think when we talk the first time, my, my suggestion was can you make grocery Bags, plastic grocery bags with your biodegradable products. So, you know, when you decide to do that, let me know. I'll be happy to be your representative For sure. Yeah. I mean, like I said, with the bio, biodegradable plastic biopolymer plastic, there are multiple applications in multiple industries. So we're really excited to dedicate our efforts to building that out in the near future. Right now. You're, you're asking for what now? What do you, what do you want to, what do you need, what's your ass? I, I'm digressing a little bit, but I'm sort of touching a little bit on my motivation and what insight, insight excited me about working with this opportunity with my business partner in this mass product, in this manufacturing project as a whole. Okay. But did you, didn't, you didn't talk numbers with me though. I need to know the numbers and what's in it for them and what are you gonna spend it on? Gotcha. So we are currently raising about a million, 1.5 million. And what that will do is that will allow us to continue to build out our sales and marketing, to put our message out there, to build brave awareness, and to increase our sales channels. Part of it will be dedicated to our manufacturing capability. We have some equipment that we have on hand that we're looking to acquire that will bring down our cost of goods. If are we able to bring our supply chain fully in-house vertically integrated in-house. We're looking to increase, decrease our cost of goods by half. And that requires a substantial capital investment at the beginning. But however, that will allow us to achieve our revenue goals early in the year. And additionally, as I mentioned in the past, we are looking to jumpstart our research and development division to be able to introduce new products, product cool lines to, for the Okay. And your, your investment is structured, how We're currently using a safe note or convertible note based on our current evaluation. Okay. And your current evaluation is what We are currently evaluating it based of, on our previous pre-seed angel investment round at 5.5 million. Okay. And we think that's a discounted valuation rate. It's just currently, it's early stage discount evaluation. Okay. All right. Very good. Very good. All right. Ellen, anything there from your side? No, I, I like the company. I like the product and I think they have an interesting future ahead. Yeah. I agree to that because of that diversity of the product area, although it falls in the same basic categories, it's a very diverse selection of various types of things that they can do with the same type of technology. Now, yeah. Alvin, is there anything you'd like to say to the investors before we close out this episode of make your pitch anything you'd like to say to them that you think will make them want to take a closer Yeah. I think we're in a great space here with the manufacturing mass here in the US you know, there's a lot of cool things that we're doing here with our product. And we believe that that truly has the opportunity to really disrupt a very archaic industrial sector. And with that, there's a lot of opportunities once we get the word out, essentially, that there is a better alternative to what's currently the gold standard. And we are looking to replace it, disrupt that in many places, more places than one. And we are very excited for the opportunity to build this operation here in the US and remain competitive to through automation, supply chain efficiencies, and just continue to innovate on a superior product. So that's Very, very, very good, very good. You know, there are, as we, as we wrap up this episode, Alvin, thank you so much for being a part of a baker pitch. We appreciate your joining us and spending some time with us and telling us about what you have going on because it is, it is a disruptive product and Ellen and I love disruptive products. So thank you for being a part of this podcast today, Alvin. Thank you so much. Thank you, Chris. Thank you, Ellen. Have a good one. You too, Be definitive when you make your pitch.

Anita Zucker, Chair and CEO of InterTech Group, is a former educator and prominent philanthropist of educational endeavors. She shares her concerns regarding the state of education and says the time for innovation is NOW. The SC billionaire also talks about the pandemic's impact on business investments, the need for rural broadband, and diversity and inclusion in the full Executive Profile.

Welcome to Growth Everywhere. Today we’re interviewing Intertech CEO Tom Salonek. Tom has been named as one of Minnesota’s top business leaders under 40 and has twice been named to Inc. 500 fastest growing companies. As a technology and consulting firm, Intertech teaches companies how to make software and also makes software for clients like the government. Click here for show notes and transcript. Leave some feedback: Who should I interview next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

In this episode we welcome Christ Howard, a co-leader from Intertech LGBT+ Diversity Forum. We have a fascinating discussion with Chris as he takes us through the work he and Intertech do and their specific approach to diversity, inclusion, and transformation. We are also delighted to welcome back Erica Quessenberry as our co-host today. One of the reasons and a major impetus to invite Chris to be a guest was the recent address he made at the Umbraco conference and he walks us through the enlightening exercise with which he opened that talk.

In this episode Andy Davis talks to Frances Caldwell, UK HR director at Intertech, about the career inflection point between management or technology. They also discuss the term "servant leader", data analytics and using new hires for fresh perspective.

This presentation covers Agile adoption best practices. Understand Agile principles and processes including: Agile readiness assessment, the role of coaching, why you should start small, and using... Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

Czech techno DJ and producer Malda is playing since 2000. He is a part of well known techno project Jamal DJs and founder of Techanalitic production group. Many years of DJing and organising parties kicked him to the position of quality DJ and he plays on bigger and bigger events. Later he started with the music production and after some releases he founded label Unaffected records, which is the best in Czech Republic now and has many quality releases including big names in techno scene. He became a part of techno production team F@ckers! together with Alen Milivojevic and Crazyteck and in this time he has done many tracks released on many labels such as Intertech, Techment, Keep On Techno, Guilhottina, Valvula, ThreeSoul... etc. This year Malda was working hard on his LIVE performance and now it's time to check what he can do with the music.

This presentation is the first chapter of Intertech's C# training course. Listeners will: Understand the motivation behind the .NET platform, Know the role of the Common Type System (CTS), Know the... Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

This presentation is the first chapter of Intertech's WPF 4.0 training course. In it: Understand the motivation behind WPF, Examine the various ‘flavors’ of WPF applications, Overview the services... Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

This presentation is on Java performance tuning. It covers the performance tuning lifecycle, how to define requirements, how to measure performance, and how to identify bottlenecks. Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

This presentation is the first chapter of Intertech's Complete Spring Core course. This session includes coverage of what is Spring, why use Spring, and the general philosophies behind Spring. Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

This presentation is an introduction to Windows Azure Worker Roles. This session includes coverage of the Azure storage role and how messaging and queues work. Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

This presentation is an introduction to Windows Azure Worker Roles. This session includes coverage of What is a worker role, how to communicate with a worker role, and how to use local storage. Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

This presentation is an introduction to Windows Azure Web Roles. This session includes coverage of basic role configuration, DevFabric, and local debugging. Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

Understand the purpose and advantages of using jQuery Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

A Preview of C# 4.0 Language Features and Visual Studio 2010 Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

This Podcast covers cloud computing and how the pieces of Azure fit together including AppFabric and SQL Azure Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

This is the final in a series of Podcasts on the Agile software development method Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

This is the third in a series of Podcasts on the Agile software development method Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

This is the second in a series of Podcasts on the Agile software development method Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

This is the first of a series of Podcasts on the Agile software development method Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

Understand the whys and hows behind the ASP.NET MVC Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

Understand the whys and hows behind the ASP.NET MVC Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

How to Develop Custom ASP.NET AJAX Server Controls and Extenders Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

How to Develop Custom ASP.NET AJAX Server Controls and Extenders Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

Globalizing Your Java Application - Part 3 Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

Globalizing Your Java Application - Part 2 Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

Globalizing Your Java Application - Part 1 Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

Transcript -- Representatives of Intertech, a product-testing company, discuss their methods of testing.

Representatives of Intertech, a product-testing company, discuss their methods of testing.

Representatives of Intertech, a product-testing company, discuss their methods of testing.

Transcript -- Representatives of Intertech, a product-testing company, discuss their methods of testing.

Expression Blend Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

JavaFX - Part 5 Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

JavaFX - Part 4 Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

JavaFX - Part 3 Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

JavaFX - Part 2 Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

JavaFX - Part 1 Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

GWT - Part 3 Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

GWT - Part 1 Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

GWT - Part 1 Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

Silverlight - Part 2 Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

Silverlight - Part 1 Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

SQL Server 08 - An Overview Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

This is part 2 of a 2 part series. Feeling like Java EE has gotten too complicated? You are not alone! The answer to simplifying Java enterprise application development is Spring. Spring is a... Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

Java Spring Part I Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

Windows Presentation Foundation Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.

Windows Communication Foundation Intertech's Oxygen Blast Podcasts include coverage of Java, .NET, XML, and all that is software development.