Podcasts about Umbraco

mvp year anniversary open source coding hackathons hacktoberfest skrift umbraco

Play Episode Listen Later Sep 30, 2024 36:50

This episode we have a special guestUm, braco MVP and team Skrift co-founder, Erica Quessenberry!We talk all things hacktober (and preptember) ahead of the busiest month in open source.To support Umbraco's Hacktoberfest, Candid Contributions and friends are hosting a virtual hackathon. Join us Fri 10th and Sat 11th October for a virtual hackathon, more info here: https://www.meetup.com/umbraco-virtual/events/303390646/To see more about what happened at Codecabin, check out their Instagram here: https://www.instagram.com/codecabinconf/Checkout Erica's magazine, Skrift, here: https://skrift.io/ and get in touch if you'd like to be an author.If you have any feedback, comments or questions you can toot us @candidcontribs, tweet us @candidcontribs, email hello@candidcontributions.com or join the Umbraco Discord server!

095 - Vänliga Umbraco med Markus Johansson

Kompilator

Play Episode Listen Later Sep 18, 2024 49:43

Bartek träffar Markus Johansson och pratar om Umbraco - "the friendly CMS". “We use a custom, home-built CMS built in .NET.”https://x.com/jackmcdade/status/1640154337547616257Umbraco – Officiell webbplatshttps://umbraco.com/ Newsletter Studio – Markus paket till Umbracohttps://www.newsletterstudio.org/ Umbraco – Community-sajt med nedladdning och forumhttps://our.umbraco.com/download/ Umbracokalaset, 23 oktober i Stockholmhttps://www.umbracokalaset.se/ ZauberCMS – ”Umbraco-inspirerat” CMS i Blazorhttps://github.com/YodasMyDad/ZauberCMS Markus byrå, Obviusehttps://www.obviuse.se/

development code developers programming cms kod bartek utveckling programmering umbraco markus johansson

Jake Compton and Bryan O'Fiesh on Life, Career, and Umbraco

Konaverse

Play Episode Listen Later Sep 17, 2024 50:08

Jake Compton is VP of Sales US and Bryan O'Fiesh is Partner Manager at Umbraco. In this episode, Jake and Bryan talk growing up in North Carolina and Maryland respectively, childhood, education, career, sales, partnerships, Umbraco, and so much more!

career north carolina maryland compton partner manager umbraco

Testing 17 different income streams with Per Ploug Krogslund

The Business of Open Source

Play Episode Listen Later Aug 7, 2024 42:43

This week on The Business of Open Source, I spoke with Per Ploug Krogslund, who is currently senior director of developer programs at Docker, and who previously had a number of experiences at the intersection of open source and business. He founded and ran an open source company, Umbraco, for many years, and also led the Open Source Program Office at Spotify. We had a wide-ranging conversation about open source businesses. Some of the topics we covered:What is the right size for an open source business? How do we make space in the conversation about open source businesses for the companies that will never become billion dollar unicorns? The tension, both internal and external, around building open source software and building a company. We talked about this in the context of Umbraco and in the context of Docker — most fascinating to me was that Per felt like as soon as Umbraco had figured this out, it wasn't as interesting for him to keep working on the company. Why hasn't there been an “enterprise Backstage” company to spin out of Spotify? We also revisited the question of Microsoft and open source, because Umbraco is an open source company built on a Microsoft stack at a time when Microsoft was publicly hostile to open source. What should you take away from this conversation? There are plenty of opportunities to build small-to-medium size companies around open sourceYou might have to try a lot of different ways to monetize. Per said he felt like Umbraco tested 17 different income streamsThere will be a tension, both internally and externally, about how much to open source. This is part of the game; you have to figure out how to manage this tension but might never feel like you get it perfect. If you're listening and want help on your open source strategy, finding the right balance between open source and income streams and figuring out what those income streams should be, reach out to see if it might be a good fit for us to work together.

spotify business microsoft testing real world open source backstage docker income streams founder stories umbraco

The Umbraco CMS and Community

The Unhandled Exception Podcast

Play Episode Listen Later Aug 6, 2024 72:05

In this group episode, I was joined by Carl Sargunar, Lotte Pitcher, Carole Rennie Logan, and Callum Whyte, to discuss the Umbraco community and CMS! We chatted about the amazing community around Umbraco, as well as the features of the CMS itself. It definitely made me want to reach for Umbraco next time I need a CMS!For a full list of show notes, or to add comments - please see the website here

community cms umbraco

Why you absolutely should take part in the 2024 Visitor Attraction Website Survey

Play Episode Listen Later Jul 17, 2024 41:54

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your hosts are Paul Marden and Oz Austwick.Fill in the Rubber Cheese 2024 Visitor Attraction Website Survey - the annual benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcast.Competition ends on 31st July 2024. The winner will be contacted via Twitter. Show references: https://rubbercheese.com/survey/https://carbonsix.digital/https://www.linkedin.com/in/pmarden/Paul Marden is the Founder and Managing Director of Carbon Six Digital and the CEO of Rubber Cheese. He is an Umbraco Certified Master who likes to think outside the box, often coming up with creative technical solutions that clients didn't know were possible. Paul oversees business development and technical delivery, specialising in Microsoft technologies including Umbraco CMS, ASP.NET, C#, WebApi, and SQL Server. He's worked in the industry since 1999 and has vast experience of managing and delivering the technical architecture for both agencies and client side projects of all shapes and sizes. Paul is an advocate for solid project delivery and has a BCS Foundation Certificate in Agile. https://rubbercheese.com/https://www.linkedin.com/in/thatmarketingbloke/ Oz Austwick is the Head of Commercial at Rubber Cheese, he has a somewhat varied job history having worked as a Blacksmith, a Nurse, a Videographer, and Henry VIII's personal man at arms. Outside of work he's a YouTuber, a martial artist, and a musician, and is usually found wandering round a ruined castle with his kids. Transcription: Paul Marden: Welcome to Skip the Queue, a podcast for people working in and working with Mister attractions. I'm your host, Paul Marden. In today's episode, Oz Austwick and I talk about the Rubber Cheese Visitor Attraction Website Survey. After six weeks of data collection, we've seen some really interesting insights that we'll share and we'll also announce a new digital sustainability initiative that we're really excited about. Paul Marden: Hello, Oz. How you doing, mate? Oz Austwick: Hi, I'm good, mate, I'm good. How are you? Paul Marden: I am very good. On a slightly gray summer's day, hopefully, you know, all the private schools have broken up, so it should start to get busy in the attractions over the next couple of weeks and then we've got all the state schools breaking up in the next few weeks as well. So exciting times, hopefully. Hopefully busy times as well. Oz Austwick: Yes. So what are we going to talk about today? Paul Marden: Well, we are going to talk a little bit about the survey, but I thought it might be quite nice as well to talk a little bit about what's happening in the news because there's quite a lot at the moment. Oz Austwick: There is been a bit of a change of boss, haven't there has been. Paul Marden: A change of boss recently. But before we do that, shall we talk about where have we been recently? Tell me, tell me, which attraction have you been to recently? Oz Austwick: So this is why you're here, to keep me on track. The most recent attraction I've been to is Hazelmere Museum in Surrey. It's a bit of an eye opener, to be honest. I've always had a bit of a love for these tiny little provincial, formerly council run museums that you find in little towns around the country because you come across some amazing gems hidden in them. But Hazelmere Museum is a little bit different. I mean, it's astonishing. It's got a vast catalogue of natural history stuff. I mean, hundreds of thousands of pieces in the catalogue there. They've got an Egyptian section as well, with a sarcophagus and a mummy. Yeah, it's a great place. It's hidden away in this tiny little market town and if you get the opportunity, go, because it's great. Oz Austwick: But there is no parking, so you have to park in the town centre and walk along, which is the only downside I can come up with. How about you? Where have you been? Paul Marden: Sounds awesome. I have been to a few tiny little museums, actually. Recently I went to Winchester with my daughter and we did some of the military museums in Winchester because there's quite a few regimental museums in Winchester. They are all of them, you know, hyper focused on a particular regiment doing very specific things. So, you know, there's a cavalry museum and infantry museums. And it's just really interesting. My brother was in the army. It's quite nice to be able to take Millie and walk her around some of these military museums and for her to connect with what he did when he was in the army. So we're able to see, there's a little piece in one of the museums showing the war in Kosovo and how peacekeepers went over. And my brother had a medal from going to Bosnia. Paul Marden: He went to in peacekeeping back in the '90s. That was very interesting for her to be in a museum and connect with something that's of relevance to the family. He was slightly offended when I told him. Also, we saw model of Pegasus Bridge. And she was like, “Was he at Pegasus Bridge?” And I was like, “No, no. Uncle Barry's not quite that old. No, that's about 40 years too old for Uncle Barry.”Oz Austwick: Yeah. Do you know, I remember I went to Pegasus Bridge completely by accident once. Literally. We were just driving back and went, “Hang on a minute. This looks familiar. “Yeah. We stopped off at the cafe and had a wander around the bridge. And you can still see the bullet holes in the walls of the cafe building. And there are still tanks. Amazing place. Anyway, sorry, I digress. Paul Marden: No, absolutely. So let's talk a little bit about what's happening in the news at the moment. Anything that springs to mind for you? Oz Austwick: Well, I mean, obviously, the change of government, I don't think it came as a big surprise to anyone. Maybe the actual numbers were a little surprising, but the fact that we've now got a Labour Prime Minister with a fairly clear majority I don't think was a massive surprise. How that's going to play out in terms of the sector, I don't know. Paul Marden: Yeah, we've got a different culture sector in place, haven't we, than were perhaps anticipating. So there's few changes of personnel than we perhaps anticipated. Oz Austwick: Yeah, I mean, I guess we'll wait and see. It's probably just a result of the change, but I guess I'm feeling fairly optimistic that things might improve. Paul Marden: Yeah, absolutely. I feel an air of optimism that we haven't had for quite some time. Oz Austwick: Yeah. Paul Marden: Interesting times, other things in the sector. Interesting, exciting news. The Young V and a were awarded the Art Fund Museum of the Year. That's a, you know, a new museum that's doing lots of amazing work. We're real focused on kids and families. Lots of. Lots of co creation with young people involved in it. So that's quite exciting stuff. And it comes with a really hefty prize fund as well. So. So they got quite a nice pat on the back, a gong and some money as well to be able to fund their good work. So that's exciting. Oz Austwick: Yeah, absolutely. Yeah. Good for them. Anything else? Yeah, Bloomberg. I think we should probably talk a little bit about Bloomberg earlier in the year. We talked a lot about to a lot of people about the fact that Bloomberg philanthropies were awarding grants as part of their accelerator program for attractions, culturally significant attractions, to improve their digital presence. And that's kind of happened. A lot of awards have been made, attractions have got money to spend, and that's beginning to work its way out into the community now. So I'm really looking forward to seeing if that actually makes a significant difference to the overall level of websites. And I guess we'll probably have to wait until next year with the survey to find out if there's been a change in the sector. Oz Austwick: But I think for those attractions that have received the money, it can't be anything but a positive thing. Paul Marden: I was quite impressed because it's not just money that they're getting. They're getting help and support from Bloomberg as well to guide them in the use of that money. Because I think sometimes you see charities getting awarded large chunks of money and sometimes it can be a challenge for them to spend that money effectively, whereas by being provided guidance from Bloomberg, you know, you can see that money is going to be well spent and well used. So that's. I'm pleased about that. It'll be really exciting to see some of those projects come to fruition. I was pretty excited about a couple of science centre related news items. So we the curious in Bristol has reopened after two years of being closed in fire. So that was, I think that was monumental for them to be able to turn that around. It was really. Paul Marden: I was really pleased to see them reopen. That's definitely on my list of things I need to do this summer, is go and visit them and see what amazing things they've done. Absolutely. And then we've also got Cambridge Science Centre as well, will be due to open in a couple of weeks time. So they've opened their ticketing up. So people can now buy tickets to go to Cambridge Science Centre who have been a little bit like we the curious. They've been without a physical home for a period of time and are reopening a physical offering again. So that's exciting to be able to go and buy your tickets and head on over to Cambridge Science Centre.Oz Austwick: And Kids in Museums as well. I'm not going to talk about it because I know you know a lot more about it than me. But they're looking for volunteers, right? Paul Marden: Yeah, absolutely. So I think we talked in a number of episodes about the Family Friendly Museum Awards and short lists of those have been announced. That includes young v and a again. And we're looking for volunteer families to go undercover and do the judging. And I love it. The idea that families will get. They will have a contribution to the cost of money, pay expenses for them to go undercover and do this judging. And the feedback we get from those families is amazing. At the awards last year, each time an award was announced, we get a little snippet of what the undercover judges actually said and it's surprising what kids find important to them. The benches were comfy or the cafe was nice, you know, little things that perhaps adults might notice, you know, comes out in that undercover judging. Paul Marden: So, yeah, Kids in Museums need volunteers. Head on over to the website to go and find out a little bit more about that undercover judging. If you'd like to get involved in it. That's the news. But what do we really want to talk about? Oz Austwick: We really want to talk about our survey. Paul Marden: We really do. It's exciting. Oz Austwick: In fairness, we're kind of always talking about the survey at the moment. So now we're just going to talk to you about the survey rather than each other and anyone that will listen. Paul Marden: Yes, absolutely. Oz Austwick: We've been open for submissions for, what, six weeks now? Paul Marden: About that, I think. Yeah.Oz Austwick: A few weeks to go. It's proving really interesting. Paul Marden: Yes. Oz Austwick: Is that enough of the hook? Have we got you now? One of the things that I think is probably worth saying is that somehow, and whilst we wanted this to happen, I don't think we specifically planned for it, we've kind of lost a lot of the kind of fake submissions that we've had in previous years where people were clearly just having a look at the survey or not bothering to fill it in, or maybe it was bots doing it and we don't seem to have those. So the overall quality of the responses is just fantastic. And some of the venues that have submitted their data to the survey, I mean, they're astonishing. I'm not going to name any names because I don't know if I'm allowed to. Paul Marden: No, you're definitely not allowed to. Oz Austwick: Some of the biggest and most famous attractions in the country. Or even the world because we are worldwide this year. Paul Marden: But more importantly, also the smallest museums you could possibly imagine are in that data set as well. So what have we seen? We got all of these amazing responses. We've still got a couple of weeks left to go. We don't want anyone to feel left out. We definitely want more people to respond over the next couple of weeks. But let's give some teasers. What have we seen that we thought was interesting? Oz Austwick: Before we do, can I just make a couple of points that I think everybody needs to be aware of? The first is that any data you put in is absolutely confidential in every way. We're never going to release your data to the wider world. All the data that gets released is aggregated together and is done in a way that is completely anonymous. But what that does is it allows us to give sector wide data and we can give your data in comparison to that, so you can and see where you are. So there's no risk of anything getting out in the wide world that you don't want out there. It's completely non commercial. You know, we're not making money from this, we're not doing this, we're not asking for your data in order that we can make money. Oz Austwick: This is to give back to the community. We want people to have the information so that they can make the right decisions. And also, you don't have to fill in everything. If you look at it and think, you know, I ought to fill this in, I want to fill it in, but I haven't got time to do the whole thing, do half of it, that's okay. Even if you only fill in one question, that will improve the value of that answer to the entire sector. I'll shush now. Sorry. Let's look at some action figures. Paul Marden: Let's talk about some of the interesting findings. We've definitely found some things where we've gone. “Oh, really? Oh, how interesting.” So for me, one of them, I'm a tech geek. Everybody knows I'm a tech geek. Okay. Ticketing systems, content management systems, that's my bag. I was quite interested this year that we're seeing much more parity in terms of the ticketing system data that we're getting. So there is a number of ticketing systems where in previous years there's been a substantial number of people selecting Digitickets. In previous years we're seeing more. We're seeing more responses from other respondents this year with different ticketing systems. And I think we've said this before, it's nothing. These aren't necessarily indicating changes in the behaviour of the sector. Paul Marden: It more speaks to the different people that are responding in different years and we're seeing more responses from different people this year. And so we are seeing different ticketing systems appearing alongside Digitickets as key. You spotted something that surprised you, didn't you, in that respect? Oz Austwick: Yeah, absolutely. When we designed the survey went through all of the ticketing systems that were familiar with and all of the names that we knew but hadn't had specific experience of working with. And we created what we thought was a really comprehensive listing of ticketing systems. But we allowed people to tick other and then write in what they were using and we clearly missed one big player from that list and they're probably the highest ranked so far. I haven't actually looked for the last week or so. They're certainly up there. They may not be the most popular but they're one of the most popular and it came as a complete surprise to us. So, you know, do make sure that you get your report because there is stuff in it that surprises even if it's just me, I mean. Oz Austwick: But you may well be surprised by some of the results of that. Paul Marden: Yeah, we saw interesting shifts. So we've done a little bit of year on year analysis as well. Already we've seen that there are more people selecting WordPress as their CMS. So that's now around half of all respondents have selected WordPress as their content management system. Oz Austwick: I'm going to take issue with your phrasing there because I'm not sure that's an accurate description. Paul Marden: Why? Oz Austwick: Because I don't necessarily think we've seen more people selecting WordPress, but we've certainly had more people stating they use WordPress. They may have been using WordPress years, much like the ticketing system. What we've got is a snapshot of the people who have submitted. Paul Marden: Yeah, so I meant selected the tick box as opposed to selected the technology platform. But you're absolutely right. It is indicative of the responses that we're getting this year. And it's not. They're not eating away market share from the other CMS's. I think we're seeing more people being able to tell us what the CMS that they're using is. So fewer people are saying I don't know or I can't track this, and actually giving us answer. Oz Austwick: Yeah, we made a real conscious effort to try and reduce the number of people just saying other. And I think that's probably made a big difference to these. Paul Marden: Yeah, up around is around 11% now, up from 4% in 2023. So that's quite interesting. We're definitely going to do some analysis this year to try and see. Can we slice and dice some of the other data by technology platforms to see if any of these platforms give those people that select them an edge in terms of their performance or their sustainability scores or things like that? Oz Austwick: I know one of the things that we noticed last year was that the bigger, more successful venues were more likely to use Umbraco or perhaps the other way around. The venues that used Umbraco were more likely to be the bigger, more successful venues, but there was no way of telling which was cause and which was effect or whether they were just completely disconnected at all. And hopefully now, because we've got a slightly bigger sample size, we might be able to be a bit more accurate with that. Rather than stating this is a correlation, maybe there's something we can actually action from this. Paul Marden: Yeah. You had some interesting stuff that you saw around how easy people find it to find stuff, didn't you? Oz Austwick: Yes. There's been a long debate that's been going on for longer than I've been with Rubber Cheese about the value of self reporting. And I know that there were some conversations with the Advisory Board that we put together to help design the survey this year about whether that was a valuable thing to do. And I think that, because that's how we've done it for the last few years, we've stuck with it. But also, I think as long as you're open about the fact that this is self reporting, the figure is still accurate. So when we ask people how easy it is for visitors to their website to find what they're looking for, over half of them ranked 8, 9 or 10 out of 10, so that it was very easy. Oz Austwick: And nobody ranked zero, one or two, so nobody thought that it was really difficult to find stuff on their website. But 50% of sites have never actually tested the site or collected feedback from users. So how valuable that figure is a different question. Yeah, we'll come to that later, because there's an important point that I think we're going to make later on about how we can make that figure more valuable. Paul Marden: You also saw some stuff around personalisation, didn't you? Oz Austwick: Yeah. The personalisation things are really important because as a marketer, you go along to agency groups and conferences and workshops and webinars, and for years, if not decades, people have been talking about how important personalisation is. If you've got anybody in your organisation that works with email newsletters, personalisation is absolutely key. And it's really clear that the more you personalise, the better you do. And 90% of the people who filled in the survey agree that personalisation is more important than not. However, only 9% of websites are offering personalised content. Paul Marden: It's a bit heartbreaking, isn't it? Oz Austwick: Yeah. Obviously we don't know why and we can say that even at this point, without the survey having finished, that's already up from last year. It was 6% last year and now it's at 9%, which doesn't feel like a big improvement, but it's a 50% increase. Paul Marden: It'd be interesting to slice that again and see is that the 9% that have personalisation, are they the attractions with larger footfall and larger budgets and that's why they can afford to do this and that's the big barrier to entry? Or is there a something else that actually know that smaller sites with less traffic and less footfall at the attraction can still offer personalisation? It's not just about budgets and some people can use this stuff and get really good outcomes from it, or spending all that time and effort mean that you get no real outcome of it anyway, and that all of those people that think it's really important are kidding themselves. And that's the great thing about the survey, isn't it, that we've got all of this data and we can start to draw those conclusions from it? Oz Austwick: Yeah, absolutely. And I think this is going to be a really interesting one to follow over the next year or two to see if. Is this year's number an actual increase or is it just a more accurate number? Yes, and I guess we can only see that as a trend over time. Paul Marden: Yeah. Oz Austwick: Now, you were very keen that we included some questions about AI and the use of AI. Paul Marden: Yeah. Oz Austwick: Have there been any interesting findings there? Paul Marden: Yes. So the majority of people have used some sort of AI content generation tool, so they've used ChatGPT or the like to be able to do generative AI, writing, copy and that kind of thing. We've not gone into depth about how much they've used it. Do they use it extensively? Is it part of their day to day work? It was simply a question of have you used any of these tools? So, you know, over half have used a tool like that. There is also hidden in that data set there's a few attractions that are doing some pretty innovative things with AI as well. So there's a couple that are using things like AI powered CRM or AI powered scheduling or workforce management. So earlier on you said everybody's submissions is completely anonymous. That is completely true. Paul Marden: But I am definitely going to be tapping up those people that gave us the interesting answers to say, “Would you like to come and tell the story in more detail?” So, yes, you're right, we're never going to share anybody's data, and we're never going to share anybody's stories without their permission. We will definitely, over the next few weeks and months, as we're planning the report, we're definitely going to go to the people that have given us interesting data that has made us go, that's very interesting, and talking to them. So we'll find out a little bit more about what those people are doing. But you had an interesting observation, didn't you? If half of the people have used something like ChatGPT, that leaves about half the people that haven't used it. Oz Austwick: Yeah, it's really difficult to know from where we sit as a digital agency that is constantly trying to stay ahead of the curve and understand new technologies and how they might be relevant and how we can use them to help our clients. You know, we may be, are we more familiar with this than most people, or is the way we see it representative? It's really hard to know. And I find it really hard to believe that the approaching half of visitor attractions simply haven't even looked at it. They've not even gone to ChatGPT and said, you know, find me a title for this blog post or something like that. It just seems that maybe they're missing a trick. Oz Austwick: And I'm not suggesting that you should go out and get vast amounts of content written by AI and plaster it all over your site. We know that Google is specifically and deliberately penalising sites it knows are doing that, but you can certainly use it to maybe improve your language. Or if you can't come up with a catchy title, you can ask for twelve different suggestions for titles and pick and choose. I find it really hard to believe that half the people haven't even done that, but that could just be my context. Paul Marden: I think you might be sat in a little bubble of your own making. I sat with people recently and walked them through. How do you prompt ChatGPT? What does prompting even mean? And talking about how is it doing it? And talking about the idea that it's all just probabilities. It's not intelligent, it's just using probabilities to figure out what the next word is. Yeah. And what does that actually mean to people? I definitely think that we sit in a bubble where we are. We are not experts. Neither of us, I think, would consider ourselves experts at best, gentlemen amateurs. But I think we sit in a bubble of people that are using this a lot and are experimenting with it. I don't know. Paul Marden: I think there's a place for Skip the Queue to look at this next year, to look at what are the innovative things that people are doing. But also starting at the 101 class, what does it all mean? What are these things? How could they be useful to you? How could you make use of ChatGPT to accelerate your content creation, to come up with new ideas that you haven't potentially thought of? So definitely, I think there's space in Season 6 for us to delve into this in more detail. There's one more area that I think we added this year that we're really excited about, isn't there, around sustainability. Paul Marden: Not because we think we are thought leaders on this, not because we think we're on the cutting edge, but because we're learning so much around this at the moment and really changing the way that we work, aren't we? Oz Austwick: Yeah. Yeah, absolutely. And I think there's a really important point. It's something that. Oh, which conference was it? I think were both there. One of the agencynomics conferences, Joss from Enviral, made the point that this is actually our problem. If websites are out there and they aren't sustainable and they are causing damage, it's the fault of the companies that have built them. And really, that's us. So we kind of feel that we have to be at least trying to take the lead in helping fix that. And you can't do anything to fix the issue unless you've got the knowledge and the understanding of where you are. And I guess that's where we are at the moment. We've asked a few really basic questions, but they've given some quite interesting statistics. Paul Marden: Yeah. So most attractions have got good intentions, so most have got a sustainability plan in place. We've not asked what that plan looks like or how comprehensive it is. It was simply, does your attraction have a sustainability plan? And most people have said yes to that. Oz Austwick: When you say it's a majority, I think it's quite important to note that this isn't like 56%, this is a huge majority. The vast majority of sites have sustainability plan to the point where you could say almost everybody does. Not quite everybody, but almost everybody. But that does make the fact that very few have actually specifically measured the carbon footprint of their website a little bit more shocking. Paul Marden: So that's the big, “Oh, really moment” for us was the idea that most people have got a sustainability plan. Some have even actually taken action to improve the sustainability posture of their website, but very few have actually ever measured the CO2 emissions of their website. So they don't, they're not benchmarking. This is not a coherent plan where you measure, take action, measure again and then replan. Very few of the attractions have actually done that measurement process. We know, we know from recent episodes where we talked about sustainability, the importance of measuring in terms of helping you construct a plan and working in a methodical way to improve the CO2 emissions and improve that sustainability posture. And I think we've recognised as a result of doing the survey that there is some impediment that is stopping people from measuring. Paul Marden: We're not entirely sure we understand what the impediment is, but there is definitely something getting in the way of people being able to measure. And I think that's our. There's the big thing that I wanted to be able to share today that we have decided as a result of doing the survey and then started to run through, we could see that most people haven't tested the CO2 emissions. So what we have done is we've enriched the database of all of the respondents that we've had this year and gone and done the CO2 emissions tests of their websites for them. Now, obviously, we're going to keep that private to us. We're not singling anybody out, but we are going to be able to aggregate together what the whole industry looks like as a result of the testing that we have done. Paul Marden: The testing, to be fair, is not just restricted to the people that have responded to the survey. We are also going and testing more widely across the entire sector to be able to get an understanding of what the CO2 emissions of the websites of the wider sector look like. So that's been, that's something that we've been really pleased that we've been able to do and it's something that we want to be able to offer out to everybody that has taken part in the survey. So one of the things that I guess we're announcing today that is a key thing that we've not talked about throughout the whole survey process, is we're going to give everybody that has taken part in the survey the opportunity to download the CO2 emissions report that we have gathered for them on their website. Paul Marden: So they will be able to see a grading of A to F as to what their CO2 emissions look like. They'll also see that broken down in a little bit more granular detail around the page size, the amount of CO2 that is emitted by the page, one page of their site, and a rough estimate of what that turns into in terms of CO2 emissions for their entire site. And that's something that we will share with everybody at the end of the survey. So this year, it's not just going to be one large survey that aggregates everybody's data together. We will also give individualised reports to everybody for them to be able to see where their CO2 emissions are in terms of their website.Paul Marden: With ideas we're hopefully going to work with friends of Skip the Queue and supporters of the survey to be able to come up with ideas around how you can actually improve that CO2 posture, which could, that could be an amazing thing for us to run the survey again next year, gather that data again and see today, as we're recording, BBC is running the Michael Mosely just one thing in memory of Michael Moseley. I think we can take inspiration from that. What if every attraction that got access to their report did just one thing to improve the CO2 posture of their website? What difference is that going to make to us as a sector as a whole in that one year process? Paul Marden: Because there will bound to be a few little things that you can do, knobs to twiddle and features to add on your website that will just improve that CO2 emissions posture just a little bit and make everybody better as a result of it. Oz Austwick: Yeah. And I think it's really interesting that even though we haven't got the full data yet, and we've not put it together in any meaningful way, it's already changed the way we work as an agency. But not only that, there are other changes going on in the wider community as well, because the website briefs we're getting through from attractions are talking about this more. So I guess from a personal perspective, if you're putting together a brief for a new website or an app or some kind of new digital service, put this in there, ask that somebody pays some attention to the footprint and the impact of your new site and make it part of the decision making process. Paul Marden: Procurement managers have the control. I absolutely believe that the person that holds the purse strings gets to set the direction of the project. And just like accessibility is always on, every tender, sustainability should be there. This is a easily, trivially measurable thing. And when procurement managers hold us to account, the industry will improve as a result of being held to account like that. Oz Austwick: Yes. Now, the sustainability reporting isn't the only new thing that we're going to do. There's one more big thing that we're going to do as part of the survey to try and make. Make the data far more valid and applicable. Do you want to say what it is? Paul Marden: Yeah, I'll take this one. Because this was an idea I had. It was an idea I had a few months ago. I would love to get real end consumer input into the survey. We asked attractions, how important is personalisation? Have you done user testing? How easy was it for people to traverse your website? We're actually going to go out and survey people who have visited a large attraction in the last year and ask them, how easy was it to buy your tickets? We could be asking them about personalisation. We could be asking them about, is sustainability a key deciding buying factor for you? There's lots of things that we could ask people as part of this consumer research piece that we're about to embark on. Paul Marden: I think it's really exciting to be able to join up the voice of the consumer with the voice of the attractions in the Rubber Cheese Survey as a whole. Oz Austwick: Yeah, absolutely. Not only will it give us that knowledge from the other side of the transaction, but it'll let us know really very quickly whether the self reporting that people are doing as part of the survey is actually accurate. Is your view of how easy your website is to use, is that accurate? Is that the same view that people coming to your website for the first time have? Because we're all familiar with our own website and if you've designed the user experience, you probably think it's great and it may well be, but unless you actually test it and ask people, you can't know either way. So I think this is a really exciting thing to do and it allows us to kind of draw in more important information that can help us all as a sector improve.Paul Marden: Completely. And we've got a little ask in terms of that, haven't we? We would love to hear from you if you have got input into that consumer research, if you've got ideas of things, we could be asking real people that go to real attractions about how they use the website. You know, let us know. We'd love to hear feedback either. You know, send us a message on Twitter, reach out by email. There's links all in the show notes that will help you to make contact with us. But please just make contact and let us know. We've got amazing feedback from the advisory board and we will be talking about this piece of research with the advisory board before the survey goes out to the real people. But you've got a chance at the moment to be able to input to that. Paul Marden: So please do let us know what you think would be interesting. Oz Austwick: And whilst we're asking things of you, I've got a few more things that we want to ask. Paul Marden: Go on then. What do you want? What do you want? Oz Austwick: Well, all sorts of things. But for today, if you haven't filled in the survey, please do go along to rubbercheese.com. There's a link on the homepage through to the survey. There are different surveys for different parts of the world. Just click on the link, fill it in. You don't have to do the whole thing. Even if it's a partial response, it's still helpful. So please go along, give it a try. I'm led to believe, and I haven't tested this so I'm not going to state for effect, but if you half fill in the survey and then go away and come back on the same computer using the same browser, you'll go back in at the point that you'd got to so you can finish it. It depends on your cookie settings, but that's what is claimed. Oz Austwick: But even if it doesn't happen, you know, a half survey response is better than none. Paul Marden: We'd also like you to nag your mates as well. You know, I've been messaging people that have been responding and so many of the marketers that are filling in the survey are part of communities of other marketers. They're parts of communities, regional communities, Wales communities, or they're parts of sector specific. There's so many different groups and organisations that are working together. If you can, please raise the profile of the survey, stick a link in your WhatsApp group with all the people that you work with around you. We would really appreciate that. Obviously, the more people that submit, the better the data set. The more money we'll donate to Kids in Museums as a result of what we do. Paul Marden: And of course now everybody that submits will get their personalised sustainability report at the end as well, which is another great incentive to get involved. Oz Austwick: I guess the other thing is that if you filled in the survey before and you don't think you've got time to do the whole thing again from scratch, do let us know because we can quite happily provide you with all of the previous answers that you've given that are relevant to this year's survey and then you can just update or fill in the gaps. We're very happy to do that if it would be helpful. And still for those multi site organisations, if that's an easier way for you, for us to provide you with a spreadsheet that you can just put data into, we're very happy to do that too. Paul Marden: Absolutely. And the spreadsheet approach again lends itself very well. You don't have to answer everything. If you don't want to share information about the technology platforms you're using, that's fine. If you don't want to share information about your Google Analytics, that's fine. The more data that we get, even if it is partial data, it enriches what we've got and we get a better picture of the entire sector as a result of that. So, yeah, really keen to get input from more people. So that's our call to action. You've got one more thing you want touch on, don't you? You've got your book recommendation that you want to share with us. So tell us what your book is. Oz Austwick: Well, before I do, there are a couple of things I have to say. The first is that I realise that this is tangentially connected to the visitor attraction sector. That'll become clear, I'm sure, as soon as I reveal the book. The other is that I am an absolute massive history geek. So the book I would like to recommend that if you haven't read this is The Mary Rose by Margaret Rule, which is the story of the excavation and recovery of the Mary Rose itself. I don't know how old you are, dear listener, but I remember sitting in the hall of my school, my primary school up in Yorkshire, with a big TV in a box on a stand with this on the BBC Live and watching it be raised from the depths. And that's kind of stuck with me. Oz Austwick: So it's lovely to read the story of it from the person who kind of made it happen. And then when you've read the book, go down to Portsmouth and have a look because it is a visitor attraction. Paul Marden: Now, I guess it helps you with diving the 4D because you get the fuller picture of the whole story and then you go and do dive the 4D experience and you get to experience a little bit of what that excavation was actually like. And I bet you like any good book to a movie. The book tells the story in much more detail than the movie ever can. Oz Austwick: Yes. Yeah, absolutely. Without a doubt. In fairness, it's going to be tricky to get a copy of this book to somebody because I don't think it's in print anymore. So it will be a secondhand copy. I've checked. You can get them. Abe books has a few. Paul Marden: Are you going to bankrupt me? Oz Austwick: No, no. It's not one of those secondhand books. Don't worry, it's probably cheaper than a new one. Now all the booksellers that are listening are going to put their prices up. But, yeah, comment on Twitter. Sorry, Twitter x. If you want the book and the first person will send it out to. Paul Marden: Yeah, so go find the show announcement, retweet it and say, I want Oz's book. And yep, we will find that and we will send a copy of the book. That will be a challenge for the team behind us that do all of the behind the scenes production to actually try and figure out how you order a secondhand book and get it delivered to somebody different. It's easy on Amazon. Not so easy on a secondhand book site, so that'll be interesting. Oz Austwick: Well, I mean, eBay Books is owned by Amazon, so, you know, there'll be a way. Paul Marden: I'm sure that's a wonderful book, is a wonderful location. If you haven't been before. It's an amazing attraction to go and visit. They've got a pretty good website as well. I think we've said it before. Oz Austwick: It's true. I've heard good things about their website. Paul Marden: Yeah, they seem happy. Great to talk to you again. As always, our little fireside chats are very enjoyable. We do tend to ramble on. We've got one more episode left of Season 5, but planning is underway for season six in the autumn, so nearly we're in the home straight now. Oz Austwick: Definitely do make sure you follow and you won't miss season six. Paul Marden: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, SkiptheQueue.fm. The 2024 Visitor Attraction Website Survey is now LIVE! Help the entire sector:Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsFill in your data now (opens in new tab)

Digital Sustainability and the Elephant in the Room

Play Episode Listen Later Jul 3, 2024 39:51

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is Paul Marden, CEO of Rubber Cheese.Fill in the Rubber Cheese 2024 Visitor Attraction Website Survey - the annual benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcast.Competition ends on 17th July 2024. The winner will be contacted via Twitter. Show references: https://aerstudios.co.uk/https://www.linkedin.com/in/jamesliweb/ Tools for Sustainability:https://ecograder.com/https://www.websitecarbon.com/ James Hobss is a people-focused technologist with over 15 years experience working in a range of senior software engineering roles with a particular focus on digital sustainability.He is Head of Technology at creative technology studio, aer studios, leading the technology team delivering outstanding work for clients including Dogs Trust, BBC, Historic Royal Palaces, and many others. Prior to joining aer studios, James was Head of Engineering at digital agency Great State, where he led a multi-award-winning software engineering team working with clients including the Royal Navy, Ministry of Defence, Honda Europe, the Scouts, and others.He also has many years experience building and running high-traffic, global e-commerce systems while working at Dyson, where he headed up the global digital technical team. Transcription: Paul Marden: Welcome to Skip the Queue, a podcast for people working in and working with Mister attractions. I'm your host, Paul Marden. The last twelve months have been the warmest of any twelve month period since records began. And while over 70% of attractions have a sustainability policy, only 12% have actually tested the CO2 emissions of their website. In today's episode, we're joined by James Hobbs, Head of Technology at Air Studios and a member of the Umbraco Community Sustainability Team. James shares some easily actionable tips to reduce the emissions of your website. Paul Marden: James, welcome to skip the queue. Lovely to have you. James Hobbs: Thanks for having me. Paul Marden: So we always start with some icebreaker questions. So it would be unfair if I didn't inflict the same pain on you. James Hobbs: Go for it. Paul Marden: Let's start with a nice one, I think. What actor would you want to play you in a film about your life? James Hobbs: I mean, instinctively, I'd say someone like Jack Black. Just think he's really funny. A lot more funny than me. I'm not sure how much of a resemblance there is. He's got a much better beard than I do someone. Yeah. If there's gonna be an adaptation, I'd like it to be funny. Paul Marden: I like the idea of that one. I think I'd struggle with that one. I'd struggle to pick. Yeah, you know, it's gotta be an archetypal geek that would play me in the story of my life. I'm not sure who that would be. James Hobbs: Not John Cena or something like that. Paul Marden: So the next one, I'd say this one I found really hard, actually. What was your dream job when you were growing up? James Hobbs: Oh, okay. So I can answer that one easily because my parents still take the Mickey out of me for it. So when I was quite young, I told them very kind of certified. When I grow up, I want to be part time mechanic, part time librarian. Paul Marden: Well, that's an interesting job, shed. James Hobbs: Yeah, it's really random, I think, because I like, I love books. I love reading. Did back then, still do now. I also like dismantling things. I was never very good at putting them back together and then continuing to work. But, yeah, that was my aspiration when I was a kid. Paul Marden: I remember going to careers advisors and just some of the tosh, they would tell you. So everybody was told they could be an undertaker and you got your typical finance jobs. But I really. I desperately wanted to be a pilot. And I was told by the optician I couldn't because of eyesight, which was nonsense. But actually, I couldn't have done the job because I have a zero sense of direction. So later in life, when I trained for my private pilot's license, I got hopelessly lost a couple of times. The RAF are very helpful, though, when that happens. James Hobbs: They come up, fly alongside you and tell you to get out of their airspace. Paul Marden: They don't like people invading the Heathrow airspace. And I was dangerously close to it at the time. James Hobbs: Nice. Paul Marden: That's another story, though. But no, they sent me from my work experience to work in the local council finance department. Department, which I don't think could be more different than being a pilot if you actually tried. James Hobbs: I mean, it's not the most glamorous, I mean, it's important, but, you know, it's not quite Top Gun, is it? Paul Marden: No, no. Exactly. There you go. Tom Cruise. That can. He can play me in the film of my life. James. So we want to talk a little bit about digital sustainability. So I thought it'd be quite nice for you to tell the listeners a little bit about your background in digital and more specifically the stuff that you've been doing more recently in digital sustainability. James Hobbs: Okay, I'll give you the most succinct property history I can. So I guess my background 15, 16 years ago started off as a developer, not a very good one. And since then I've worked for a range of different sorts of organisations. So everything from a local council, national charity, global manufacturing company, and then two digital agencies. For the last ten years or so, I've been more in leadership positions, obviously have to stay close to the technology. And in more recent years, one of the big passions of mine, I suppose, or something I'm really interested is the sustainability side of digital, because I think it's interesting and that we can make a massive impact, which I'm sure we'll talk about at some point. James Hobbs: But my current role is I'm Head of Technology at a creative technology studio called Air Studios, who also share my enthusiasm for sustainability. So I'm excited to do some work there. Paul Marden: Yeah. And my background stalking of you told me that air does some work in the attraction sector as well, doesn't it? So you work with a few attractions? James Hobbs: Yes, that's right. Yeah, we've got a few. Paul Marden: So there's some form here. James Hobbs: Yeah, I would say so. Paul Marden: Cool. One of the things that I know that you've been working with is so we're both. We've spent a lot of time in the Umbraco community, and Embraco is a content management system that a few attractions use not many, but some tend to be larger organisations that use Umbraco typically. But we've both spent time in the Umbraco community going to lots of events and talking to a lot of people. But one of the contributions you've made over the recent period is joining the Umbraco Sustainability Team. What is it, what does it do and who's involved in it? James Hobbs: Okay, so the Umbraco has this concept of community teams, which I think is a, Umbraco is a very unique organisation. Anyway, you know this because you're part of community as well, but they have a very strong connection and link with the community of developers. And not just developers, anyone who has anything to do with Umbraco and works with it. And the sustainability team is one of the several community teams that exist. The idea is that it brings together people from Umbraco's and people from the community who have a shared passion in something relevant to Umbraco to help steer it, share knowledge, and ultimately achieve a goal. And for the sustainability community team, the goal is to, I guess it's multifaceted. Firstly to make Umbraco as a product more sustainable, which is brilliant. James Hobbs: Secondly, to raise awareness of what organisations or individuals need to do to be able to improve the sustainability posture of whatever they're up to, which is brilliant as well. So there's a very umbraco focused side to it, but there's also a wider kind of awareness raising, educational side of it too, because this is a very, its a quite a new, say, it's a relatively new thing. I think digital sustainability as a concept completely hasn't really existed for that long, unfortunately. But now it does. Paul Marden: Yeah, exactly. And theres been some impact as well that the team has had on the product and the direction of the product isn't there. James Hobbs: Yeah. So and again, this is, there's several of us in this community team and I want to make it really clear that like a lot of work's gone on. It's not just me doing it. So we've managed to achieved a few things. So first of all, the Umbraco website, they launched a new website a little while ago. Its sustainability posture wasn't great. So we've worked with them, people that internally built that to improve it, and that's made a massive difference. Paul Marden: Excellent. James Hobbs: It's gone from being dirtier than a large majority of websites to being cleaner than most, which is great. We've pulled together some documentation for covering all sorts of areas from front end, back end development, content editing and so on, to educate people on how to build more sustainable websites. And some of the team members as well have built an Umbraco package, an open source package that you can install into Umbraco, and it will advise you in terms of the pages that you're making, whether they are good from a carbon footprint point of view or not. And we'll give you a rating, which is superb because it brings that whole thing in much closer to the end users who'll be making the pages. So that was a really nice piece of work. And on top of that, we do appear on things like this. Do webinars and talk at conferences and stuff. Paul Marden: Yeah, and I think Andy Evadale from Tangent is one of the members of the team. And honestly it was Andy who totally opened my eyes to this whole subject when I first started seeing him talk about it and giving some stats, and we'll talk a little more about those later on. There's definitely an impact that the team is having and it's really weird, isn't it? I mean, I don't want to geek out too much about Umbraco and the community, but there is something quite special about this commercial organisation that has open source software that gets given away for free, that collaborates with the community to build a product which is easy to use, pretty cool, really effective, but also sustainable as well. There's not many organisations that work in that way. James Hobbs: Yeah, it's unique and I love it. I think it's great. It just shows you it's possible to run a business and make money, but also have a really engaged community of passionate people and work together. I think it's brilliant. Paul Marden: Look, let's just take a step back from geeking out about Umbraco. Then I want to set the scene. Longtime listeners will know that Rubber Cheese run a visitor attraction website survey. We've done it for two years in a row. This year we simplified the survey down to make space for some more questions. And one of the key questions we've talked about is Sustainability. We are still just over the halfway point of the survey period, so there are still lots of responses coming in. But based on the data that we've got so far, we know that 72% of attractions in the current survey have got a sustainability policy, but only 12% of attractions have ever tested the CO2 emissions of their website. And we'll come to in a minute why we think the measurement and focusing on CO2 emissions in digital is important. Paul Marden: But whilst very few are actually testing their site, nearly half of all of the respondents so far have attempted something to reduce the CO2 emissions of their website. So there's clearly action going on, but it's not necessarily driving in a coherent direction because there's no clear benchmarking and target setting and retesting. So I think what I'd like to cover today is for us to understand that a little bit more, get under the skin of it a little bit, and then talk a little bit about how we can actually reduce the CO2 emissions, how can we actually make things different and why we might want to do it. Because it's more than just kind of the ethical, we all should be doing something. There were some real business benefits to it as well. My next question, without stating the bleeding obvious. Paul Marden: Okay, why do you think digital sustainability matters? I mean, the obvious answer is just because it does. But it's important, isn't it, as a contributor to global warming? James Hobbs: Yeah. So, I mean, there's lots of statistics knocking around, one of which I think it shows you the scale of the impact of the digital industry is. I think the total carbon footprint emissions of the digital industry is greater than global air traffic. And if you go and look on something like Flightradar or Skyscanner or whatever, and look at how many planes are in the air at any given moment in time, that's a pretty sobering statistic. There's lots of other ones as well, in terms of the amount of electricity that's being used, and water compared to even small countries like New Zealand. So we are generating a hell of a lot of carbon directly and indirectly, by doing all the things that we do. James Hobbs: And every time you hold up your phone and you load up Instagram or TikTok or download something, there's a massive disconnect cognitively, because it's just there and it just works and it doesn't feel like it's using up electricity and so on, but it is. There's a whole massive supply chain behind all of the lovely things we like to do on our devices that is hungry for electricity and generates pollution and that kind of thing. Paul Marden: Yeah. So my background was at British Airways and I was there for ten years. It really wasn't that hard to spot the fact that environmentally, that we have a challenging problem. Because when you stood on the end of Heathrow Runway, you can see what's coming out the back end of a 747 as it takes off. But I don't think I ever quite understood the impact of what I do now and how that's contributing more to CO2 emissions than what I was doing previously, which. Yeah, I just don't think there's an awareness of that more broadly. James Hobbs: No, yeah, I'd agree. And it's complicated. Paul Marden: In what way? James Hobbs: I guess it's complicated to quantify the carbon impact of the type of work that we do in the digital industry, because I guess there's what we're shipping to end users, which is one thing. But most modern websites and applications and stuff are built on a big tower of cloud services providers, and all of their equipment has to be manufactured which has a carbon impact. And rare earth metals need to be mined out of the grid. All of that stuff. There's a big supply chain backing all this stuff and we can influence some of that directly, but a large chunk of it we can't. So it makes choosing your suppliers quite important. Paul Marden: Yeah, absolutely. So if you're going down the road, if you accept the premise that this is a big contributor and making small gains on any of the stuff that is of interest to us and marketers who are owning websites attractions, I think for me, probably the first step is testing and trying to figure out where you are. Do you think that's a useful first step? Is that important as far as you're concerned, James? James Hobbs: I think it's important because with any sort of improvement, whether it's related to sustainability or not, I think quantifying where you are at the start and having a benchmark allows you to see whether you're going in the right direction or not. And improvement doesn't always go in one direction the whole time. There might be a two steps forward, one step back, depending on what you're doing. But I think without measuring where you are, and ideally regularly measuring your progress, it's hard to say what impact you've had and you might be going in the wrong direction and bumping up the wrong tree or whatever. So I think it's important. Paul Marden: Yeah, it's super important. And is it something that marketers themselves can do, or is this something that only a sustainability consultant can do, or is there somewhere in between? Is it the techy geeks that run the website that do this? Or is it a little bit of all of those things? James Hobbs: Well, that's a really good question. So I think this is still quite a new kind of industry. There are some tools out there that you can use to help you quantify the carbon impact of what you've got out there in the wild now. So the big one that most people talk about is websitecarbon.com, which is the website carbon calculator that was built by, I think a combination of an agency and some other organisations come up with an algorithm. It's obviously not going to be 100% accurate because every single website app, it's slightly different and so on. But as a consistent benchmark for where you are and a starting point for improvement, tools like that are really good. Ecograder is another one. Those offer non technical routes to using them. James Hobbs: So for the website carbon calculator, you just plunk a website address in hit go and it'll run off and tell you that's not very scalable. If you've got a 10,000 page website, or if you've got a large digital estate, there are also API level services that are provided that might make that easier to automate. But again, you then need someone who knows how to do that sort of thing, which raises the barrier to entry. I think what I would like to see is more and more vendors building carbon dashboards into their products and services so that the rest of us don't have to run around and build this stuff from scratch. Azure, for example, Microsoft's cloud platform, has a carbon dashboard that is scoped to your resources. That's really interesting and useful to see. James Hobbs: The stuff I mentioned about what we're doing with Umbraco and building a sustainability package, we're hoping to get that built into the core product. And again, the idea being that if you're a content editor or a marketer, you shouldn't have to know how to wire up APIs and do all this stuff, you should be able to see at a glance. Okay, well, that page I've just built actually is a little bit on the heavy side. Maybe I need to look at that. So I think the way to democratize it is to make it easier to do the right thing. Paul Marden: Yeah, absolutely. So these tools are giving you, they're giving you a grading? Yeah. So some of them are like a to f. I think it is for Website Carbon, Ecograder gives you a score out of 100. I think it is. Are there any advantages to one or the other? Or is it a good idea for people to use both of them and see the differences that the two different tools can give you? James Hobbs: I think it will come down to, well, for me anyway, I think using a tool in the first place is a step forward from what the vast majority of people are doing currently, which are not even thinking about it. So in many ways it doesnt really matter. I think it will depend on what people find easier to use. I think when people start to integrate this sort of sustainability measurements into their build pipelines, for example, release pipelines. That's where you will need to maybe think more carefully about the kind of data that you're interested in and what criteria you want to look at. Because, for example, at the moment, a lot of organisations who write software, hopefully their developers, will be writing some unit tests. And if the tests fail, then you don't deploy the website that should fail the build. James Hobbs: I think it would be good to move to a world where if your sustainability posture regresses and gets worse than similar things. There are other tools outside of those websites that we've been talking about, though. So there's an organisation called the Green Web Foundation, a nonprofit who do a lot of work in this space. And they've created a couple of tools. One's called CO2.js, which you can integrate directly into your website that can actually be a bit more accurate than the carbon stuff. And they've also built a tool called the Grid Intensity CLI. And without going into loads of horrible detail, what that is, essentially it knows when the electricity grid is at its most, what's the right word? At its most pollutant. When it's generating the most carbon. James Hobbs: So you can use that to figure out when to run background jobs or do lots of processing. You can do it when the grid is at its most renewable. So there's things like that as well. There's lots of options out there. You can go deep as you want. Paul Marden: Amazing. One thing that you just mentioned that I thought, oh, that's really interesting. I've never thought of that before, is the idea that you can drop a URL into Website Carbon or Ecograder and it will give you the score of that page. But actually, if you've got lots of pages on your website, you need to be testing across multiple pages. That should never occur to me before. James Hobbs: Yeah, because I think a lot of people plunk the homepage in and go, cool. It's a. I guess it's effort versus reward thing. No one's going, well, hopefully no one's going to spend time manually entering 10,000 website URL's into a tool like that. Not least because it would probably take the tool down. There are probably better ways of doing it than that. And also, homepages are typically quite different to the rest of a website. It serves a different purpose. So I think testing a representative portion of your digital services is probably the way to go. Paul Marden: Yeah, absolutely. I've been wondering recently whether buyers should be thinking about this as something that's part of the requirements of a new website. So if you're going out to tender and buying a new website, oftentimes you and I will both see requests for proposal that have accessibility requirements in them. But I genuinely don't remember a time that I've ever seen an RFP say, “You must achieve grade c or above on website carbon across the majority of the pages on the site.” And I think when buyers start to do that you'll begin to see agencies doing more of this sort of stuff. I think baking it into contracts will make a big difference. James Hobbs: Yeah, yeah and it's that kind of selective pressure isn't it? Clients start requiring this stuff, then agencies will have to step up. And it's unfortunate that might well be the catalyst but actually I don't care what the catalyst is as long as we're going in the right direction. Its the main thing really, which is lessening our impact. Yeah absolutely. But yeah that whole supply chain thing is huge. That's one way we can make a big impact is by mandating certain things. And there's actually a certification, a green software engineering certification. It's offered for free that developers or technical architects can go through to educate them a bit on green software engineering techniques and things like that. James Hobbs: And that's the kind of thing that hopefully in the future companies who are putting RFPs out might say, “We want your engineering team to be aware of green computing techniques” and so on and be able to prove it. Paul Marden: Yeah, I wouldn't be surprised as well that it gets legislated for as well. So in the same way as you know, public sector bodies have got to meet certain accessibility requirements. I would not be surprised if we enter a world soon where there's a statutory obligation for these things to be done in a sustainable way as well. James Hobbs: Yeah. Paul Marden: So getting your act together now is a really good thing to do because there's going to be less work later on when you've got no choice but to do it. James Hobbs: Exactly. Get ahead of the game now. Paul Marden: So we've made the case, people have bought into it, they're going to go and do some testing and they realise that they've got a smelly, polluting, rich website. What can they do next? How can your average head of marketing, head of digital influence their website to get better? James Hobbs: Yeah. Okay, so this is where I think there's a really nice angle here. We did talk about this earlier on, but there is a fairly close link between the things that will make doing the things that will make your website, your digital services more sustainable and kind of KPI's and metrics that will probably make it more commercially successful as well, depending on what you're doing, with a bunch of caveats that I won't go into. So, for example, sustainable websites are typically lightweight, they're fast, they're optimised for getting the right things in front of the user as quickly as possible, which can include everything from content delivery networks to optimising images to a whole host of stuff. Doing all of those things will also typically positively impact your search engine optimisation, positively impact your conversion. James Hobbs: Because if you look at Google's guidance, Lighthouse guidance, the different things it looks at and so on, it's very clear that fast, relevant websites are what get prioritised and what Google's looking for. Fast, relevant websites that are served from locations close to the user are also likely to be sustainable. So there is a link there. And what that means is there's a built in business case for doing the sustainability stuff. James Hobbs: So if you've got a hard nosed suite of executives who couldn't care less about the planet, not that I'm saying that's what everyone's like, but, you know, the commercial world that we live in, it's a hell of a lot easier to sell this stuff in by saying, “You know what as well, like we can do an MVP or a pilot and we're confident that we might be able to improve conversion by 0.1%, 0.5%”, whatever it might be. It's also typically a good way to save money by being smarter about what you're computing and where and when and using some of those tools that I've talked about, you can save yourself potentially a bunch of money as a business, which again, is a commercial win. James Hobbs: So I think whilst the ethical side of it is really important, and, you know, none of us want to be boiling to death in 50 years time because we've ruined the planet. Making small changes in digital can have a massive impact because the amount of people that are using them. And I think it's easier to sell in because of the commercial. Paul Marden: Yeah, absolutely. So I'm guessing there's stuff that you can do at key stages in the design and development of a site. So what are the things that people should be thinking about during the design of the site that could make it more sustainable? James Hobbs: So, okay, so that's a really good question. So this is a huge topic. So I can give you some examples of the kind of things you should be thinking about. So. And I guess we could divide them up into two sections. So when we're designing a website. There's how it looks and how the user experience work. There's also the technical design. As with anything, the further, the earlier you start thinking about this kind of stuff, the easier it is. Crowbarring in. It's a bit like accessibility, you know this, try and crowbar it in the last week of the project, it's not going to work. So from a design point of view, and some of this stuff is difficult to quantify its impact in detail, but things like not having massive 4k full bleed videos at the top of your webpage. James Hobbs: So being very careful and intelligent use of things like that, because they are large, they have to be transferred from wherever you're serving them from to the user. There's a big energy cost associated with that, not using loads and loads of external dependencies on your web pages. And that could be anything from fonts to JavaScript libraries to the vast myriad of tools that are being used. The more things you're throwing down the pipe to your end user, especially if your hosting infrastructure is not set up in a distributed way, the more energy intensive that thing is. You can even go as far as looking at the color choices that you're using. So certain darker themes are typically less energy intensive. Yeah, because of how OLED screens and modern screens work. Again, very hard to quantify. James Hobbs: And then we go down the rabbit hole of yeah, but where does the electricity that charges my phone come from? And you try and quantify all that stuff, it gets very head explodey. But there are things you can do in that sense. Some of them are easier to quantify than others. The weight of the page is a very easy thing to measure. If you keep that low, it will be easier to cache, it will load quicker for users, it will better for SEO, and faster pages tend to have better conversion. James Hobbs: And that works whether you're selling things from an e commerce point of view or you're trying to register interest, whatever it might be, from a technical angle, I think one of the most impactful things you can do, beyond making sure that your code is optimised and is running at the right times, at the right place, is simply to consider using a Content Delivery Network. And for your listeners who aren't familiar with a content delivery network, a CDN is something that all of us have interacted with at one point or another, probably without realising in the traditional way of serving or having a website, you've got some service somewhere, in a data centre somewhere. When someone types your website address in, it goes and fetches that information from the web server and back comes a web page in the simplest sense. James Hobbs: Now, if your website servers live in Amsterdam and your users on the west coast of America, that's a big old trip for that information to come back and forth. And it's got to go through lots of different hops, uses up lots of energy. A content delivery network is basically lots and lots of servers dotted all over the planet, in all of the major cities and things like that can keep a copy of your website. So that if someone from the west coast of America says, “Oh, I'm really interested in looking at this website,” types the address in, they get the copy from a server that might be 1020, 50 miles away from them, instead of several thousand across an ocean. James Hobbs: So it loads quicker for the user, which is great from a user experience, SEO, all that stuff I talked about, but it's also great from an energy point of view, because it's coming from somewhere nearby and it's not having to bounce around the planet. That's one thing that you could do that will make a massive and immediate impact commercially and from a sustainability point of view. Paul Marden: So you get those kind of performance improvement for the people all the way around the world accessing the site, but it's going to take load off of the server itself, so you might need less powerful servers running. One of the big issues that attraction websites have got is that it's such a cyclical market. The people that, you know,James Hobbs: Spiky.Paul Marden: Exactly when the Christmas meet Santa train is released at an attraction, or the traffic to the website is going to peak. If you can keep some of that traffic off of the web server by using that Content Delivery Network instead, you're going to be able to withstand those really peak times on the website without having to spend lots and lots of money on improving the resilience of the service. So it really is a win win win, isn't it? James Hobbs: I think so. And also it can help potentially avoid things like the dreaded queue where you log on to a website that's busy and it sticks you in a queue and you're 41,317th queue or whatever. Exactly like you say. If you can leverage this tech to take the load off your back end systems and I, you'll be delivering a better user experience. Paul Marden: One of the measures that I know a lot of the algorithms that are assessing CO2 emissions look at is the type of hosting that you use. So they talk about green hosting. What is green hosting? And is all green hosting the same? James Hobbs: No. So yeah, again, this is a big topic. So I guess hosting generally runs the spectrum all the way from kind of one boutique sort of providers who can set up VMS or private servers or whatever all the way through to the big goliaths of the Internet, the AWS and Azure and so on and everything in between. So green hosting is broadly hosting that is carbon neutral, powered by renewables, that sort of thing. So in theory shouldn't be pumping more pollutants into our atmosphere than it's saving. So if we look at the big cloud providers initially, so they've all made some commitments in terms of improving their sustainability posture. And this is really good because when one does it, the other one has to do it too. And obviously there's Google Cloud platform as well and they're doing similar sorts of things. James Hobbs: But it's almost this, I like the competitive angle of this because all it means is the sustainability posture of all of them will get better quicker. So it's good. So for example, I'll try and do this off the top of my head, you should check yourselves. But Azure and AWS and Google all have some pages that talk about their commitments and primarily they're focused on carbon neutrality and using renewable electricity. Aws have done a good job of that. So in certain AWS regions the year before last, they were completely 100% renewable powered, which is brilliant. Paul Marden: Really. James Hobbs: Yes. Not everywhere. Azure are going down a similar path and they've made the same commitment in terms of the year when they're going to hit renewable powered everything. They've also made commitments to water positivity. Enormous amounts of water are used during the operation of data centers and there are a lot of these data centres. So they've made commitments I think by 2035 or 2040 please double check to be net water positive, which is great. And the other thing that people don't think about, and this is I guess the supply chain thing I was talking about earlier, all those servers got rare metals in them. They've got all kinds of stuff in them thats been dug out of the ground, often in areas where there's a lot going on from a human point of view. James Hobbs: So Amazon, AWS, Google, et cetera, they're looking at that angle too. How can they keep servers in commission for longer so they don't need to be replaced as often? Where are they getting their materials from, et cetera, all that kind of stuff, because they're not just a computing company know they're invested in the hardware and getting this stuff out of the ground and manufacturing it and all the rest of it's a very big operation. So that's something we can't influence beyond pressuring them as consumers, but it is something that they're doing something about, which is great. Paul Marden: Yeah, absolutely. And if we go back to that point I made earlier on, buyers are in control of this. If they are choosing to include that in their contracts to buy new web services, that it needs to be green by offsetting or green by using 100% renewable power, then that drives change, doesn't it? Procurement managers drive change through that kind of thing. James Hobbs: Yeah, absolutely. And just one final point on the greenhosting the Green Web foundation, who I mentioned earlier, the nonprofit who work in this space, they maintain a list of green web hosts. So hosts that are known to be green that you can use without having to worry too much. So it's worth looking at that as well. And it's a kind of impartial list. Paul Marden: Excellent. Do you think this is a story that attraction should be telling? So they're going to be, we're hoping that people are going to become energised by this and they're going to want to go on a digital sustainability journey. Do you think that is that something that they could be shouting about? James Hobbs: I think so, if done in the right way. Obviously, you've got to be careful of the sort of, we planted some trees and now everything's fine, because I don't think that's necessarily the case. But I think talking about it in the right way, which is we know we're not perfect, but we're doing something about it, and this is our plan, and being transparent about it, I think, is a good thing. I think it will also foster competition between different attractions, and everyone's a winner, really, because it will make everyone more sustainable. Paul Marden: Yeah. James Hobbs: And yeah, I don't see why you shouldn't talk about it. I think its something thats important. And to your point earlier about consumers being able to influence some of this stuff, I really, truly hope that the generation of youngsters that are coming up now are going to be more hyper aware of this sort of thing, and they're going to care a lot more because it's likely to affect them more than it will us. So I would like to think that they will be selecting products, services, attractions, whatever it might be that can demonstrate that they're actually doing something to lessen the impact of their operations. James Hobbs: I've got two relatively young children, and I can already see them asking questions and being interested in this kind of stuff in a way that wouldn't have occurred to me when I was a kid, just didn't think about it. I cant change that. But what we can do is try and improve the world that were going to be leaving to the the youngs.Paul Marden: Yeah, absolutely. So, one last question for you. Is there anything. Is there anything happening in this space that you think is really cool and interesting to think about? James Hobbs: That's a good question. I mean, like, I hope this isn't a non answer. I think the thing. The thing that is exciting me most is that more and more people are talking about this stuff. More and more people are asking questions about this stuff and I've done a lot of talks and webinars and things on this topic and the thing that really makes me feel positive and excited about it is that nearly all of them afterwards, people come up to you, they message you and say, “I just didn't realise.” The fact that we're able to raise awareness is brilliant because we can start to build up a bit of momentum. I think the thing that. I think I mentioned it earlier, products and services, building this sort of stuff into their platforms in terms of helping users use their services more efficiently, I think that's the area that I'm most excited about, because otherwise it's people kind of hacking stuff together. I think it should be a first class part of any solution, really is like, carbon impact of what I'm doing. That's what I'm probably most keen to see more of. Paul Marden: James, thank you. One last thing. We always ask our guests for a book recommendation and you've already said you're an avid reader, so no pressure, but I'm quite excited to hear about this one. James Hobbs: Well, there's two and I thought I'd just make the decision when you asked me the question about which one to recommend. So I'm going to go with my legitimately favourite book, which is the Player of Games by Iain M Banks. It's part of the culture series of novels and I'm a bit upset because Elon Musk has been talking about it. I feel like he's tarnished it slightly. A magnificent series of novels. I remember finishing the 10th one and sadly, the author died a while ago and I genuinely felt slightly bereft that there weren't going to be any more of them. It's a brilliant book. It's exciting. Yeah, it's exciting. It's so creative and inventive. It makes you think differently about things. It's definitely not one for children. James Hobbs: You know, there's a lot of violence and all kinds of other things in there. But it's a fascinating book. All of his books are fascinating. My favourite author. So if you're going to, if you think about getting into his books and specifically the culture novels, that's a great point to jump in at. It's accessible and it's absolutely brilliant. I love it. Paul Marden: That's quite the recommendation. So, listeners, if you want to get into this culture series of books, then when we post the show notice on X, get over there and retweet the message and say, “I want James's book.” And the first person to do that will get that sent to them. James, this has been brilliant. There's a couple of takeaways I want people to go and think about, one from me, which is go and test your site and then jump into the Rubber Cheese website survey. Paul Marden: Go to rubbercheese.com/survey, tell us all about your attractions website and one of those questions will be about have you tested the CO2 emissions of your site and have you done anything about it? The more we understand what the sector is doing, then the more we can understand how we can all help and improve things. Paul Marden: James, you had one idea of a place where people could go and find out more about this sort of stuff. James Hobbs: Yeah, I mean, there's some organisations that I mentioned. So the Green Web Foundation is one that's got lots of interesting material on there, both tools that they've made, but also they fund research in this space, which is really important. It should be treated like a specific discipline. I suppose they're doing some great stuff there. There's the Green Software foundation, which confusingly similar name, doing some good work in this space. There's also lots of interesting groups on discord forums that are out there. I guess my main message would be we're all learning more about this field. No one has all the answers, but there are organisations out there that you can come and speak to that can help you understand where you are currently. James Hobbs: And I definitely encourage you guys to fill in the surveys, Paul said, because the more information that we've got, you know, the better we can understand where things are. Paul Marden: James, this has been a lot of fun and really interesting. Thank you ever so much. Thank you for joining the podcast. James Hobbs: Thanks for having me on. Thanks a lot. Paul Marden: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, SkiptheQueue.fm. The 2024 Visitor Attraction Website Survey is now LIVE! Help the entire sector:Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsFill in your data now (opens in new tab)

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How the 2024 Visitor Attraction survey is different, and a new face at Rubber Cheese

Play Episode Listen Later May 22, 2024 33:17

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your hosts are Paul Marden and Oz Austwick.Download the Rubber Cheese 2023 Visitor Attraction Website Report - the annual benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast. Show references: https://rubbercheese.com/survey/https://carbonsix.digital/https://www.linkedin.com/in/pmarden/Paul Marden is the Founder and Managing Director of Carbon Six Digital and the CEO of Rubber Cheese. He is an Umbraco Certified Master who likes to think outside the box, often coming up with creative technical solutions that clients didn't know were possible. Paul oversees business development and technical delivery, specialising in Microsoft technologies including Umbraco CMS, ASP.NET, C#, WebApi, and SQL Server. He's worked in the industry since 1999 and has vast experience of managing and delivering the technical architecture for both agencies and client side projects of all shapes and sizes. Paul is an advocate for solid project delivery and has a BCS Foundation Certificate in Agile. https://rubbercheese.com/https://www.linkedin.com/in/thatmarketingbloke/ Oz Austwick is the Head of Commercial at Rubber Cheese, he has a somewhat varied job history having worked as a Blacksmith, a Nurse, a Videographer, and Henry VIII's personal man at arms. Outside of work he's a YouTuber, a martial artist, and a musician, and is usually found wandering round a ruined castle with his kids. Transcription: Paul Marden: Welcome to Skip the Queue, a podcast for people working in and working with visitor attractions. I'm your host, Paul Martin. In today's episode, I'm joined by my new co host, Oz Austwick, the Head of Commercial at Rubber Cheese. Following the success of the Rubber Cheese Visitor attraction website survey in 2022 and ‘23, we're going to look back at how the previous data has stories still to be told and look forward to what the 2024 survey has to offer. Paul Marden: Welcome, Oz. Welcome to Skip the Queue. This is one of our regular Skip the Queue episodes where the Rubber Cheese team take a little bit of time to talk about some of the work that we do.Paul Marden: And I think this episode we want to talk about the Rubber Cheese Visitor Attraction survey of websites that we've done for the last couple of years and what we're planning to do in 2024. So that's going to be a nice conversation for us to have. But we always start these episodes with a little conversation about places that we've been recently. So we spare each other the indignity of the icebreaker questions and talk about an attraction that we've been to recently. So why don't you tell me, Oz, where have you been recently?Oz Austwick: The most recent one was that my wife and I took the kids to Farleigh Hungerford Castle in Somerset. It's English Heritage castle. Absolutely lovely. Nice and rural. I mean, it's just beautiful, lovely ruined castle. There's a fantastic chapel with mediaeval wall paintings. But, you know, I mean, if you like historic sites, if you like castles, it's just a great one.Paul Marden: Wow, that sounds good.Oz Austwick: How about you, Paul? Where have you been recently?Paul Marden: I have been to Portsmouth Historic Dockyard with my daughter. We've been a few times to Mary Rose and really enjoyed that. But this time went. We had an explorer pass, which meant we could go all over the dockyard. So went and saw lots of things. We saw the victory being refurbished and went on board. They've got a lovely old submarine on the other side of the harbour, which is a great place to see. But the bit that really captivated my attention whilst were there that made me think, “Oh, I've got to remember this one to talk about on the podcast” was they had some students there doing exhibition from the university and they were marine biologists and it was just such a lovely opportunity.Paul Marden: They had microscopes, they were talking all about plankton and different types of microorganisms that you find in the water. But my daughter's ten years old and she loves going to museums because I drag them to them all the time. She loves learning about this sort of thing. What I liked about it was you had some 18, 19, 20 year olds who were exposing themselves to kind of a work experience type model, but talking to the kids and showing them. And the kids were learning as they were going. They got lots of opportunities to look through microscopes. They were doing some lovely drawing and art of the microscopic organisms that exist in the water.Paul Marden: And I just thought, I can talk about amazing jobs and what you can go and do in science and what you could do in different of roles in real life, but there's something about somebody that's only maybe ten years older than you telling you what they're learning at the moment and what learning in a university context looks like and the cool stuff that you get to do. And as amazing as I am, I'm not quite as impressive as a 20 year old.Oz Austwick: And modest too. Paul Marden: Amazing, dad. I say it all the time, but it's not as compelling when I do it. So going to the museum and meeting these young people that are only a little bit older than Millie is and seeing what they do was just. It was such a lovely opportunity. And I know that work experience at museums is quite a controversial subject because I know a lot of people, it can be exclusionary for some people. The only way that you can get into a role is to work unpaid as a volunteer in a museum to get into a role later on. But I just loved the idea that we had these students that were local telling the story of what the University of Portsmouth does in marine biology and how these two major institutions came together.Paul Marden: And you could just see Millie's eyes light up as she learned about this amazing stuff. It was brilliant. I loved it.Oz Austwick: Awesome. Do you know what? I've not been down since. God, it can't have been that long after the Mary Rose landed there. It's a long time ago. Yeah. I was a much younger Oz at that point.Paul Marden: I think you might notice that the Mary Rose looks substantially different maybe than the last time you went.Oz Austwick: Do you know what? It was effectively an aircraft hanger full of water when I was there. So, yeah, definitely go down. And while we're here, I just want to say. And I might check out their lovely new website, too.Paul Marden: Why? Do you know somebody that might have worked on that?Oz Austwick: Yeah. Funnily enough, I do. Yeah. Yeah. Fantastic agency, but let's leave it there.Paul Marden: Yes. So you've just turned up on the podcast and I'm talking to you and.Oz Austwick: Yeah, nobody knows who I am, do they?Paul Marden: Yeah, exactly. So why don't you, Oz, just take a few minutes to tell the audience who you are, what you do and why you're here.Oz Austwick: Yeah. Okay, so obviously I'm Oz. I am Head of Commercial at Rubber Cheese, also at Carbon Six, the sister agency. I originally came on board as kind of Head of Marketing and then when Kelly decided to move on, I've taken on some of her role. Obviously you've taken on some of her role as well. So my background is in social media, video first as a content writer in SEO. I've worked in technology, I've worked in healthcare. I've done all sorts of things over the years and I've always kind of found myself back in the world of digital wherever I try and go. So for me, as somebody with a real passion for history and historical sites, there's a story there, maybe for another episode.Oz Austwick: But I love the idea that I can work in an agency doing what I do well for venues and organisations that I really love. And I think that's quite a special thing, to be honest.Paul Marden: It's a bit of a privilege, isn't it, to be telling the stories of some of the places that we're working with.Oz Austwick: To be able to go for a meeting and sit and have coffee with somebody in the middle of one of the most glorious, historically significant buildings in the country. It's just. Yeah.Paul Marden: For a history buff like you, that. That's pretty good.Oz Austwick: It is, yeah. I'm all about the history.Paul Marden: So we are today going to talk a little bit about the Rubber Cheese visitor attraction websites survey and we run that now for a couple of years and we just want to talk a little bit about some of the plans that we've got for the year ahead. But maybe let's recap, what have we done in the last two years and a little bit about the survey in the last year?Oz Austwick: Well, I mean, I guess there'll be people listening who may not have come across the survey before. So I think from a broad context point of view, a few years ago, Kelly, who was the original founder of Rubber Cheese, was looking for industry standard data and it turned out that there wasn't any. And at that point she was faced with two options to either just go, “Never mind, and walk away” or go, “Oh, well, I better do something about it”. And she thankfully took the latter route. So for the last two years, this is year three, Rubber Cheese has put together a survey and sent it out to as many visitor attractions as possible and asked them for their views and their objective figures as well, related to their digital presence.Oz Austwick: So whether that's the marketing side of the website, whether it's e commerce, whether it's ticketing, we want to know it all and then we combine it all together, do our best to analyse the data and publish a report. Obviously, the world of digital changes very rapidly, and obviously when you do something like this for the first time, you're not going to get it quite right. So it's evolved year on year and. Yeah, here we are. And it's evolving again. Right?Paul Marden: Yeah, exactly. So we had, you know, more than double the number of respondents last year compared to the first year. We had some amazing people that came together in London for a launch event in the first year, and then we had a great webinar last year launch.Oz Austwick: I just want to interrupt briefly at this point. If you were at that launch event, then we have already met. I'll leave it there.Paul Marden: Yes, part of the Rubber Cheese family before you were even part of the family. Yeah. So we've had success in the first two years and we've used that report ourselves and we know lots of other people have used it as well. So we've had some lovely conversations with attractions who have used it as part of their pitch process to try to identify what good looks like and how to select other people to work with across their different digital presence. So be at the marketing site, the ticketing engine or whatever. But I think one of the things that you and I both said is that it's a challenge, isn't it? Because we can go looking for stories and then we can tell stories that exist in the data that we find.Paul Marden: But it's not quite the same as when people ask us questions, because they tend to ask us questions we haven't really thought of. And then we go looking at the data in a different light, don't we, and find just amazing things that exist in the data.Oz Austwick: It's a constant surprise to me, both how different every attraction is and yet how they all have certain similarities. You can group them together and you can see these similarities in the data, but most sites, this is something we came across recently. We were going to a meeting with a fairly well known venue that's got two or three different strands to what they do. So we spent a bit of time looking at which of those different strands they actually fit into, because it can be really hard to know how to improve your digital presence, how to make your marketing more effective, if you don't even really know where you're starting from and what the data in the survey allows anyone that wants to access it to do is to see where they fit.Oz Austwick: And you may think that the country park is what you are and the house is second, or you may feel that, I don't know, maybe the adventure playground or the science centre, whatever it is, whichever of those. You may think that you're one, but the data says you're the other and at that point it's not a problem. But at least you need to understand, if you don't have the information, you can't make any decisions that are going to be helpful in the long term. And I think. Sorry, I know I'm talking a lot here, feel free to shut me up.Paul Marden: That's what we're here for.Oz Austwick: I think it's a huge surprise to me that more people aren't coming to us and asking us about this.Paul Marden: Yeah, absolutely.Oz Austwick: This survey isn't really a cynical way for us to make money. The survey pretty much loses us money year on year, but it's really valuable and I think every time we've done it, the conversation has been, “Do we need to do this again?” And the answer is, well, “Yeah, we do.” Because not only is it a valuable thing to do year on year, but to show how things have progressed and to show those evolving patterns. I think it's really important and it's a phrase I use all the time, but the rising tide floats all the boats together and if we can put this information out there and it helps everyone improve, then great.Oz Austwick: You know, as an industry, those that are part of the industry, those like us that sell into the industry, we all get better at the same time and I think that's a really important point.Paul Marden: Absolutely. And there's loads of things that we're doing this year as we launch the survey to try to improve it so that, you know, you've just been talking about those attractions that are many different things and definitely in previous years we've made it really hard for those attractions that are many different things to be able to identify what they actually are. And that ended up being lots of people saying, I'm an other attraction and our biggest category was other, wasn't it? So we want to try and make it much easier for people to identify themselves.Oz Austwick: I hate Other as a category. I realise it's entirely our fault, you know, if we don't give the right categories and we give you the option to say Other, that's what you're going to tick, but it's the least helpful thing we could possibly do because what does Other actually mean? So we've tried really hard to be more accurate in the choices that we offer in the survey this year.Paul Marden: Yeah. So should we talk a little bit about what we're going to do this year?Oz Austwick: Yeah. Yeah, let's do that.Paul Marden: First of all, we're really fortunate this year that we've got two amazing sponsors that are supporting the survey and the work that we do. So we've been really lucky that our friends at Convious have come back again for the third year running to sponsor and support what we do. And they're sponsoring the digital report and the launch webinar that we'll have towards the end of the season and show everybody what the results are that we found. So we're really appreciative of the work that the team at Convious have done. It's not just a financial sponsorship, it is a real collaboration that they bring to the party and they really do help us a lot.Paul Marden: And then this year that we've also been joined by the team at Expian who are a ticketing platform and they are sponsoring our new Advisory Board, which we'll talk a little bit more about later on. But we asked for people in the sector to come and join us, to advise us and in order to be able to make that a reality, Expian have sponsored that advisory board throughout the entire year. So that's. It's brilliant. It's great that other people are seeing a real value in the thing that we've been doing for the last couple of years and want to sponsor us going ahead and making it better year on year. So thank you to both Convious and Expian for supporting us this year.Oz Austwick: I think just at this point, again, I'd like to interject and maybe a little shamelessly say that there are still a couple of aspects of what we're doing with the survey and the report that it would be really nice if we could maybe get some help from another sponsor. So if you'd like to maybe get involved, we're thinking about an in person launch event like we did in year one. That's a big deal to organise, to run, to fund. So if maybe that's something you'd like to help with, get in touch, that'd be great.Paul Marden: We are always happy for new people to join the party with us and help to support the good work that we will trying to do here. So, yeah, there's more information about that on the website at rubbercheese.com/survey.Oz Austwick: Survey yeah, I think it's maybe worth mentioning the advisory board in a little bit more detail. I know that it's something that you've been really keen on for quite a while now that we try and make it clear that this isn't a digital agency that builds websites for the visitor attraction agency telling you how to have your website and that you should come to us. It's actually an objective report of the digital landscape and that if we can make that more objective and more transparent by getting together a group of experts then we absolutely should.Paul Marden: Yeah, absolutely. We've got an amazing group of people that have agreed to join us. We have more people asking to join than we have the capacity to be able to include in the board, which is humbling in and of itself. And those people who offered, who aren't part of the board this year. That doesn't mean to say we don't appreciate you and we'll be really keen to find other ways in which those people can help us going forwards.Paul Marden: But yeah, we're looking for the board to kind of provide advice and guidance help us. You know, going back to what you were saying a minute ago about people helping us to identify what's important to the sector so that we then go and follow the data, we ask the right questions, we look deeply into the data, we understand where the interesting stories are and then reflect that back to the sector as a whole in the final report. That's so much easier when we've got a board of people that are advising us what matters to the heads of digital of the attractions around the country. So yeah, we've also got some really helpful advisors from different sector support organisations. So suppliers like ourselves who know what the larger sector are talking about in different areas.Paul Marden: And those people as well will be helping us to understand what are the right questions to ask. How should we ask them? They'll also be helping us with testing the survey before it goes out into the wild and supporting us with understanding what the answers are at the end of it and what they think are interesting. So I'm really excited about the Advisory Board and totally appreciative of everybody volunteering their time to join that board and giving us that advice. So that's a really exciting thing for us to be doing this year and totally appreciate the work of Expian to sponsor that.Oz Austwick: Absolutely, yeah. Couldn't agree more.Paul Marden: So there's some other things that we're going to do, aren't there, in terms of trying to improve things?Oz Austwick: We've got some goals. Are they ambitious? I don't think they're that ambitious, to be honest. But, yeah, I mean, obviously the most important thing when doing something like this and repeating it on annual basis is that we want to make it more useful. We want to make the data more valuable to the people that need it. So we've spent a lot of time going through the previous survey and looking at what we asked and what we got in response to those questions, whether we got the information we thought we would and whether that information is even of any help to any. I think we've cut it down fairly significantly this year, I think.Paul Marden: Yeah, we've taken a red pen and scored through quite a lot of the questions, haven't we?Oz Austwick: Yeah. I wonder if perhaps maybe people were getting a little bit tired of the survey by the time they got towards the end, because it was really long and it's still quite long, but I think there's very little in it that isn't really, or at least to me, feels really valuable to be able to say, “This is where I am. And if I can compare where I am to the wider industry around me, that would be a helpful thing to be able to do.” And I think pretty much every question does that. We're hopefully going to grow the sample size because year one to year two was a really significant step up. If we get the same size step up or even the same percentage step up, I mean, that would be absolutely incredible. I'm not sure we will, but I think.Oz Austwick: I think we need to keep growing it. We need to get it to more people and make the data in itself more relevant. Because obviously, if you've got a tiny sample size, it's really difficult to draw any conclusions from that data. But if you've got a huge sample size, then you can say that the averages across this are probably relevant. And that's information that I should know.Paul Marden: I talk about that a lot, don't I, when I'm slicing and dicing the data that, you know, sometimes it can be hard to draw conclusions because there's insufficient data there and it could easily be chance that gives the answers that you get.Oz Austwick: Well, absolutely. And it's so hard to look at it and think, is that cause or effect? You know, we can say that there's a pattern or is it just fluke? Paul Marden: Exactly. I think some of the questions, some of the data is illustrative of what the wider sector looks like. So when people answer questions about the content management system that they use by far the most popular one was WordPress. I'm willing to bet good money that is fairly illustrative of the outside world.Oz Austwick: Yes.Paul Marden: Yeah. You know, WordPress is the hands down most popular content management system on the web, so it's not. It's hardly surprising that it is then the most commonly used one in attractions. But some of our numbers around ticketing systems, e commerce systems and some of the conversion rate information as well, I would not be surprised if that is being skewed because the sample size isn't necessarily big enough. So the more people that join, every person that is submitting their data is making a substantial difference to the quality of the answers that we give afterwards. And I also think that kind of the intersectionality of stuff. So when you're talking about historic houses that have got animal based attraction at the same place. Yeah.Paul Marden: When you start to zero in on those smaller sample size or smaller groups, they get so small that it's very hard to draw any conclusions. If we can make the sample size bigger, then those intersectional groups will still be fairly small. If there's a Venn diagram, there's not a lot of overlap in some of these groups and they will be pretty small groups, but you'll still get some interesting answers rather than a sample size of one, which some of the smaller groups do drill down to that at the moment. So the more people, the better. And the more diverse types of attractions that fill in, the better.Oz Austwick: Yeah. I think it's probably worth recognising that some of the groups that people fall into are going to be really small.Paul Marden: Yes.Oz Austwick: I mean, how many safari parks are there in the UK, for example? It's not a lot. And if only one safari park fills in the survey. So if there's a call to action from this bit, it's like, please fill it in.Paul Marden: What else are we going to do? So we talked about simplifying the survey. We want to increase the sample size. We wanted to introduce some new themes as well this year.Oz Austwick: Yes. The survey is designed to represent the digital landscape of the visitor attraction industry in the UK, but obviously there are things happening in the digital world that we've not spoken about in the survey. For example, AI, there's a big. A big amount of development. There's a lot of AI stories hitting the news. People are using it for all sorts of things. We've never asked any questions about it at all. Does anybody use it? Is it relevant? What's going on out there? We don't know. So we're going to be asking a little bit about that. And the other main theme that we've not really looked into before that we're going to be asking a little bit more about is sustainability. It's become really clear over the last sort of six months or so, looking at the conversations we've had with venues.Oz Austwick: Everybody's doing stuff, not everybody's doing the same stuff, not everybody's doing the right stuff, but everybody's doing something. And it would be really nice to know what's standard. And obviously there's stuff on site that you can do at the attraction itself, but there's things you can do around the website and the hosting and the way that your digital presence works. So we're going to be asking a little bit about that as well.Paul Marden: I think in every conversation I've ever had about digital sustainability, I learn a little bit more about the subject. And I can remember there was an amazing speaker at the Umbraco conference a couple of years ago that spoke, who's now a friend of mine, and he just told some amazing stories about the impact of digital on CO2 emissions. And it was, you know, I used to work in an airline. It was fairly clear to see that airlines are fairly polluting. You can see it coming out the back of the plane. But I don't think I'd ever really seriously thought about digital technology being a major contributor to climate change in the way that I now understand it to be. So, finding out what other people are doing, we're willing to bet that quite a lot of attractions will have a sustainability plan.Paul Marden: Fewer will have done any sort of benchmarking of their digital platform, and fewer, again, still will have done anything to actually reduce their CO2 emissions. But that's just instinct. I'm really interested to understand what the actual numbers are at the end of this, because once we start measuring it, we can start improving things as an industry.Oz Austwick: I think it's fascinating, and that goes back to exactly what Polly was talking about when you interviewed her two episodes ago I think.Paul Marden: Something like that.Oz Austwick: About the fact that, you know, we all start from somewhere and you can look at this and think, oh, I'm actually not doing a great job, but you've got to be honest about it because you've got to know where you are. You know, everything that comes to us is completely anonymised. We don't give out anybody's data. We give out, you know, the raw data in a way that means that nobody can track anybody else. So you nothing that you say is going to put, you know, anything that you're maybe a little bit unhappy out there. But if doing this survey forces you to think about what you're doing and look at it and think, actually, maybe I do need to do this, then brilliant. You know what an amazing achievement that will be.Paul Marden: Yeah, absolutely. So we want to enable people to give better answers. So we're going to reduce the number of category type questions that we've got and drill down to real numbers. We'll get better understanding of conversion rates. And there was some other standardisation that we wanted to do, wasn't there?Oz Austwick: Yeah, absolutely. One of the things that we noticed that. And again, it's going back to this, trying to reduce the fact that you can just tick other when we're trying to look at what sort of attraction are you when you're filling in the survey. In fairness, we've got a pretty good idea of the different attractions there are out there and we created a fairly good list, but we still got quite a lot of Others. So were kind of looking at how we can improve that list and we thought, well, why not standardise it with a list that's already out there? And it turns out that VisitBritain has a perfectly good list, which is really quite comprehensive.Oz Austwick: So we're using their list for attraction type rather than ours because it allows us to standardise the data a little bit more and hopefully people will already know where they fit. But I think we've also allowed people to tick more than one option this time, which previously we didn't. If you were a historic home that also had a safari park or an adventure playground or something, you'd have to pick which of those am I? And obviously, you know, for the big attractions around the country and for an awful lot of the smaller ones, we would look at them and go, “Oh, they've ticked that. That's odd. I wonder why they've done that.” Whereas now you're able to say, “Actually, I'm three different things.” And that's great, because again, it allows us to be a little bit more granular.Oz Austwick: And if it turns out that maybe there are other attractions that have the same breakdown of what they do as you, that will become clear, hopefully.Paul Marden: So one of the big areas that we want to, we're excited to grow into is that we'll be having a US focused survey for the first time, supported by our friends at Convious.Oz Austwick: Lots of Zs instead of Ss in that one.Paul Marden: Yes, we've had to do some localisation and that will be published alongside the UK version of the survey. And we'll have a US report and a UK report that we'll be launching at the end, thanks to our friends at Convious. But we'll also have versions of the survey localised for attractions in the EU, because there was actually, last year, we got quite a number of european attractions submitting and we think that can improve when the survey tool itself is focused on the EU and is, you know, the numbers that we've got in the survey are denominated in euros rather than in pounds. So, yeah, that's increasing. The number of international responses, especially in North America, is super important for us this year.Oz Austwick: Yeah. And I think it's worth saying that it's quite a potentially valuable thing to do as well, because if we can look at the surveys and say that, weirdly, the UK sites tend to rate here, but us sites rate here for something, why is that? What do they do differently in the US that allows them to be more successful in this instance than we in the UK are here? You know, with any luck, either, we'll be able to say no. Globally, this is all pretty much on a par. So you can see where you set in the world, rather than just in, say, Shropshire. But you could also say, right, well, these guys are doing better. Let's look at what they're doing and try and emulate that and improve what we're doing to bring it in line with what we know is possible.Paul Marden: So lots to change, lots of improvements that we're making. Pretty big ambitions to grow the survey in a number of different ways, but not in the number of questions that are there. So hopefully, it will take less effort for people to submit their responses this time and the survey will be launched around the time that this episode comes out. So you'll be able to go onto rubbercheese.com/survey and follow the links and submit your data, which is pretty exciting for us. We'll be sat there watching the responses rolling in. I got very excited last year, watching people respond.Oz Austwick: I can't wait, genuinely. I know that sounded sarcastic, didn't it? It wasn't supposed to. I genuinely. I'm quite excited about this. Yeah.Paul Marden: You might need to work on your sincerity. There's an area of improvement there are.Oz Austwick: Recording this at the end of the afternoon on a Friday, so, you know, this is as good as you're gonna get, I'm afraid.Paul Marden: So. We're really keen for people to go onto the website and fill in the survey, but there's other things that you want as well, isn't there, Oz?Oz Austwick: Well, for me, I want people to talk to us. I want people to talk about the survey. I want them to talk about last year's survey and the rapport. I want people to come along and say, “Look, it'd be really interesting to know where I sit it in this. This is our attraction. This is what we think. Is it true?” Get in touch, give us a shout, let's have a chat. You know, let's have an excuse to get together with a coffee and a laptop and look at some spreadsheets. But, you know, if there's something that you want to see from the survey moving forwards, because I think it's probably safe to say this isn't going to be the last one we do.Oz Austwick: Then again, let us know if there's things that we aren't talking about and you've got a better viewpoint and you can see that there's a gap in what we're asking. Please let us know because we can't do this by ourselves and we're not really doing it for ourselves. So the more people talk to us, the better, really.Paul Marden: So if you want to talk to us, all the usual social channels that we normally talk about, but also send us email at survey@rubbercheese.com. Both Oz and I will get that. And really keen to spark the conversations and see where it goes from there.Oz Austwick: Yeah. And if we bump into each other at an event or you see me, give me a shout, I'll buy you a coffee. I mean on him, obviously.Paul Marden: Of course. So your episode number one on skip the queue, how was it for you?Oz Austwick: That was all right, actually, wasn't it? Yeah. Okay. I mean, hello. Let's, let's see. Well, I enjoyed it.Paul Marden: I've enjoyed it. Not quite the same as talking to Kelly, but not the same. Not better or worse, just different.Oz Austwick: I'll take that as a compliment.Paul Marden: You take it however you like, mate.Paul Marden: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, SkiptheQueue.fm. The 2023 Visitor Attraction Website Report is now LIVE! Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsDownload the report now for invaluable insights and actionable recommendations!

Personalisation for visitor attraction websites, with Kelly and Paul from Rubber Cheese

Play Episode Listen Later Dec 6, 2023 30:39

Kelly Molson: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson. In this new monthly slot, Rubber Cheese CEO Paul Marden joins me to discuss different digital related topics. In this episode, we're discussing personalisation and what attractions can do to make their websites feel more tailored to their audience. You can subscribe on all the usual channels by searching Skip the Queue. Kelly Molson: Hello, hello. Welcome back to the podcast. Paul Marden: Hello again. Good, isn't it? Back here for a third time. Kelly Molson: It is good. You're lucky. Right, let's start the podcast as we do with this one. What attraction have you visited most recently and what did you love about it? Paul Marden: Yeah, I was pretty lucky the other day because I went to the National Maritime Museum, because I'm a Trustee of Kids in Museums and we had our Family Friendly Museum Awards and we held it in their lecture theatre at the Maritime Museum up in Greenwich. And I'd been to the Greenwich Museums before. I'd been to the top of the hill where the observatory is, but I've never been to the bottom of the hill, which is where Maritime Museum is. And so I'm just there with all the great and good of all of the museums around the country that have been shortlisted for the awards, which was brilliant. Paul Marden: But the bit that I really loved was that I was there in the daytime during the midweek, so peak school trip season, and it was just amazing to be in this place with all these school kids there doing their school trips, which is something I'm really passionate about, the value of those school trips. It was something that really got the kids lost out on when COVID hit and everybody was working online and then they went back to schools, but the schools had to be really careful about what they did and there were no school trips. That's such a magical part of being in primary school that they were just robbed of. So seeing all those kids in that amazing place was just wonderful. I got to rub shoulders with the great and the good. Paul Marden: I met some Skip the Queue alumni at the event as well, and I had a lovely cup of tea and a piece of cake in the cafe with our Project Manager, Becs. Did you imagine a better day? Kelly Molson: No, it's a perfect day. I was just thinking as you were talking about the school trips, it's like a rite of passage at school, isn't it, to be walking around a museum with a clipboard to draw a picture of it? Go and find X and draw a picture of it. I just got really vivid memories of doing that . Paul Marden: They were all just herring around, doing exactly that and loving life and buying their little rubbers in the shop and things like that. Kelly Molson: You should collect rubbers, kids. All the cool people do. Okay, I need to give a big shout out to National Trust. We are really lucky where we live. So we've got like a triangle of National Trust venues near us. So we've got Wimpole, Ickworth and Anglesey Abbey, all within like 25 minutes, half an hour, a little bit longer for Ickworth. Each one of them is incredible. They all have a different adventure. They've got great play areas, beautiful historic houses and beautiful walks. And we have spent a lot of time in the last two years at National Trust venues, walking, pushing the pram. But now Edie's toddling around, we're into the activity areas and all of them are phenomenal. Wimpole has just redone their outdoor play area, which we're yet to visit. Kelly Molson: We're just waiting for a dry day to get back over to that one. But it's just the membership. So I think the membership is such superb value for money. Paul Marden: It really is.Kelly Molson: I cannot speak more highly of it. It is such good value for money and we get 45678 times the amount of value from it every single year we have this membership, so much so that we gift it to people as well. Kelly Molson: We were really lucky. We got given some money for a wedding gift and we said, rather than think when people give you money, it's lovely, but you can put it in the bank and you forget about it. Or it just gets spent on stuff. And were like, “Right, if we get given money, we'll spend it on a thing and we can say we bought this thing with it.” And so that we bought the National Trust membership with it. Paul Marden: That's a cracking idea. Kelly Molson: Yeah, it was really good. Really good idea. But then it's such good value that we've then bought membership for my parents. Paul Marden: Really?Kelly Molson: Yeah. So I think it was like a joint. I think Father's Day and my mum's birthday are quite close together, so it might have been a joint one for that. They go and they go on their own and then they go and then they take Edie as well. And it's absolutely brilliant. So, yeah, well done, National Trust. Well done, Wimpole. Especially because pigs. Someone, the tiny person in my house, is very happy about pigs there. I don't mean myself, I mean Edie. And also, I just want to give a big shout out to one of the volunteers. I'm really sorry I didn't get the volunteer's name at Wimpole. He is one of the volunteers in the farm. Kelly Molson: I am a little bit frightened of horses. I think they're beautiful but really big. I saw an old next to the neighbour get kicked by a horse once. Paul Marden: You've literally been scarred for life. Kelly Molson: There's a block up there, but I'm a little bit frightened of horses. And there's a huge Shire horse at Wimpole who's a big old gentle giant. I think he's called Jack. But I am a bit frightened and I don't want that fear to rub off on Edie. And so I very bravely took Edie over to meet the Shire horse. But the volunteer was wonderful. This guy know told us loads of stuff about the horse and he was really great with Edie and she managed to stroke his nose and even I managed to stroke Jack's nose. So, yeah, thank you man whose name I didn't get. It was a really lovely experience and you helped put me at ease and my daughter at ease. So there you go. National Trust and the value of volunteers. Paul Marden: And National Trust volunteers, we've talked about this before. I've been to a couple that are local to me and they just tell the most amazing stories and they engage people in a way that to be so passionate about the thing that you care about and that you want to do that for free to help people to enjoy their experience is just amazing. And there are some, I mean, there are diamonds all over the place in all the museums and places that we visit, but there's plenty of them. When you work that Natural Trust membership, you get to meet a lot of volunteers, don't you? And they are amazing.Kelly Molson: Working it hard. Okay, let's get on to what we're going to discuss today. So we are talking about personalisation and what attractions can do to make their websites feel more personal. So this is an interesting one and I think that we've probably got to put our hands up and make a bit of an apology here. Very few people who took part in the 2023 Visitor Attraction Website Survey actually implement personalisation, but there's a lot of evidence that personalisation improves conversion rates. So there's some stats that I want to read out from the report. Only 6% of respondents personalised their website experience for customers, yet 85% of respondents thought personalisation was highly important. So, question for you, why do you think so many people think it's important, but so few are actually implementing it? Paul Marden: This is where we hold our hands up, isn't it? And we say, I think the answer to that is because we didn't ask the question properly. I've touched base with it. There was a very small set of people, as you say, 6% of people said that they were personalising their websites. But the language that we used in the question was a little bit confusing. And when I reached out to a handful of that 6%, they were like, "Oh, no, that's not what we thought you meant. What we thought you meant was that". So one person said to me, "You could personalise your experience at the venue by buying different things, not personalise the website experience." Yeah. And when you read the language of the question again with that answer in your head, it's obvious why they answered it in the way that they did. Paul Marden: So there's a lesson to be learned there about trialing the questionnaire, making sure that people understand what it is that we're saying and that we agree with the language of what we've used. The fact is, I think a lot of people didn't understand us. So the answers that we got back, the disparity, is clearly confusion based. But even if weren't confused, even if we had the data, my instinct is that there would be a big difference between the two. And that boils down to the fact that I think that personalisation is hard to do and that actually the reason why a lot of people aren't doing it is because it's hard and costly in some cases. But we need to get into the guts of that and understand why. Kelly Molson: Okay, so lesson learned for next year. We need to give more clarity over the questions that we ask. So thanks for the feedback, everybody. We will do that. What do we actually mean by personalisation then? Paul Marden: Yeah, that's a good question. I think that what we mean by personalisation is developing the website in a way that means that you show different contents to different audience members depending on different things. There's lots of different ways in which you can do that. There's a very simple perspective which is around not automatically showing different content to different people, but writing content for your different audiences and making that easily discoverable. It doesn't have to be technically complex. Paul Marden: Yeah. It's really about writing the right content for the right people and making it so that they can get from where they are to where they want to get to and get that right answer. Most of us do that intuitively. Most of us, when we're writing content as marketers, we do personalise the content to the end audience, even if we're not doing that in an automated way. Kelly Molson: I think with this, though, my interpretation of it is the next level onto that, which is, that's true personalisation, because I think those things, yes, that's a very simple way of looking at it, but that for me is not enough when it comes to how we answer this question. So it's the tracking behaviour and showing personal content that to me truly personalises an experience. I can think of things that we've done in the past in terms of tracking where someone tracking the IP of the person that's looking at the website and offering them up content that is in English, UK English or in American English for example. Paul Marden: Absolutely. So it could be about time of day, it's trite. I'm not going to convert somebody but saying good morning, good afternoon, good evening, based on where they are. We did another site a few years ago which showed videos of an experience in the daytime or an experience at nighttime, depending on when you were looking at the website, and then you could switch in between them, which was pretty cool. Kelly Molson: I like that. Paul Marden: Yeah. So you could do time of day, you could do location, like you say, interesting is understanding, building an understanding of somebody fitting an audience profile based on what they've looked at across the site, which gets a little bit creepy, doesn't it? If you're tracking and you use that tracking information without lots of care, you could look really creepy. But if you use it really carefully, then you can adapt the content of the site based on the more that somebody looks at the Schools section of your website and they look at news articles that are related to schools, maybe they're a teacher or maybe they're interested in running a school trip to your venue and you can adapt the recommendations that you make to them based on that understanding, that they show more interest in the educational aspects of what you're doing. Kelly Molson: So this leads us to really to what some of the benefits are. And ultimately, I think the more personalised the site is, the easier it gets for users to meet their needs. You're kind of getting them from the start to their goal quicker and hopefully makes their lives easier as well. Paul Marden: Yeah, absolutely. So I found some data. No, as you know, this came out of the report. Actually 80% of consumers. This was a stat that we pulled out in the report. Kelly Molson: It's from Hubspot. Paul Marden: Yeah. 80% of consumers are more likely to make a purchase from brands that offer a personalised experience. So from that perspective, personalised sites are more likely to convert. There was other stats that we didn't put into the report itself, Boston Consulting Group, found that brands that create personalised experiences, combining digital with customer data, so that the true personalisation you were talking about, increased revenue by 6% to 10%. That's pretty impressive. Kelly Molson: It is pretty impressive. But then that brings us to risk, doesn't it? And that kind of creepy aspect of this and whether it's. Is it okay, hon? Paul Marden: Yeah, I mean, the obvious one is privacy isn't know. We live in an age where people value their privacy and there's laws around that as well. So in the UK we've got GDPR, there are laws all over the world in relation to personal information and tracking somebody's behaviour around your site, what they do and what they look at and being able to associate that back to an individual themselves is definitely data that would be in the scope of the Data Protection Act in the UK and GDPR across Europe. So you have to be really careful about what data you're collecting, how you attribute it back to a natural human, and then what do you do to protect that data? Kelly Molson: And then you've got complexity of managing multiple sites, managing large volumes and multiple sources of data on top of that as well. Paul Marden: I alluded to that earlier on as my kind of. The reason why I think a lot of people don't do this is when you get into the true personalisation, when you're managing a website, there's a lot of content on there, you've got to think about what everybody needs. You got lots of people in the organisation wanting their content put onto the website. You're the editor and you're responsible for that thing. And then somebody says to you, "I think it's a bright idea. We've got twelve audiences and we want to have personalised content for all of those audiences.". And now you don't have one website to manage, you've got twelve websites to manage. Paul Marden: And when it goes wrong for one particular person, when the CEO is looking at the website and it shows them something really weird and they report it to the editor and the editor is like, “Yeah, how do I know what it was that went wrong? Because I don't have one website. I've got twelve websites that I've got to manage.” The level of complexity and the effort that you go into this, if you're not careful, if you're not doing this in a sensible way, it can become quite hard to manage and get your head around. Kelly Molson: I'm just thinking of the horror of trying to support that from an agency perspective as well. When you've got support tickets coming in and the support ticket from the client is. So this person is not happy because they've seen content that isn't okay for them or oh God. Paul Marden: Yeah, if not managed properly, you got this potential explosion of content. You've also got the potential for all of that personal data about the people that are going around the website to be trapped. So now you've got to manage a load of data in volumes that you'd never really thought of before. Where does the customer data come from? If you've got, do we want to show personalised information for people that are members? Where do we hold our membership information? Do we hold that in a CRM system? Okay, so now we need to plumb the CRM system into the website so the website knows if the visitor is a member or not. Do we show different information to somebody that is not a member but they have visited before or how do we know that? Paul Marden: Oh, we need to plumb in data from the ticketing system now. And this can be amazing. And that's how you arrive at that high conversion rate, is that you've enriched the experience with loads of knowledge about the person. It's not like somebody's walking into the gates of the place and you know nothing about them. All of a sudden they're walking into your website, they're interacting with your website and they're not just the same as everyone else, they're special and everybody wants to be special, but to get them to that special place you have to know a lot about them. It can be amazing when it's done well, but it's not trivial. Kelly Molson: So we always at this point, talk about who is doing it well. And this is a really difficult one. Tricky one, because ultimately we haven't asked the question properly in the survey. And because of the nature of personalisation, we don't know who's doing it. We don't know really. So what would be great is if you are an attraction, listening to this episode and you're out there and you are doing it well, we'd really love to talk to you. So we have these little slots that we have between Paul and I. We've got a load of things that we can talk about, but if there's an attraction out there that is doing personalisation really well, we can open up one of these slots for you to come on and have a chat with us and just talk about some of the things that you're doing. Kelly Molson: We'd love to hear some really good success stories for this and some case studies. So yeah, feel free to drop me an email and kelly@rubbercheese.com and let me know. So skipping over the fact that we've got no one to talk about who does it well. Hopefully we will soon. What are the steps that people can take? So what's the starting point? If you are thinking about personalisation, what does that journey look like? Paul Marden: Yeah, first of all, you need to understand the audience, don't you? Or the audience is. And just talking from our own perspective and our process that we follow, that's an early part of the kind of research that we do when we're building a new site is to dig into who the audience is and trying to understand them in as many ways as you possibly can. There's loads of stuff written about this online. There's some brilliant examples that I've looked at before far TfL, who share their audience personas and how much detail they've gone into understanding who the different people are that interact with the TfL website and what their goals are and what makes them special from the perspective of an attraction. You could think of families with young kids that are coming. Paul Marden: You could be thinking of maybe if you were a museum, the people that are running school trips, the teachers and so forth, that could be running it. Maybe the volunteers for your organisation or another audience member that you need to think about and understand who they are, what they look like in terms of their demographic information, the way they think and what they do and how they interact with the world, markers that you could use to be able to help target that. So figuring out that audience persona for each of the people that you want to target, I think, is a crucial job.Kelly Molson: Definitely the starting point. And sometimes that's done internally and sometimes we support with that externally. I think then you have to kind of think about the tools that you've got, what is available to you and how you can use them. And we focus on three main ones at Rubber Cheese, don't we? Paul Marden: Yeah, absolutely. So we focus on WordPress, Umbraco and HubSpot. And it's interesting because each of them have different functionalities in terms of personalisation. And it's been weird, isn't it, to try and think about the tool before you think about what you want to do, but really it's about not trying to put the cart before the horse. If you know what the tool can do, then you can figure out how you can use it. Kelly Molson: Yeah, and I think from a cost perspective as well, it's thinking about what you already have in place that you can manipulate rather than starting from scratch. Paul Marden: HubSpot is a good one to talk about because straight out of the box it's the most capable in terms of personalisation. And it's a bit obscure because a lot of people think of HubSpot as being a CRM package. They don't think of it as being a content management system website tool, but it has that functionality and that's kind of evolved over the last five years into a fully formed content management system.Paul Marden: But because you've got this bolted together CRM and content management system, they've obviously spotted that an opportunity for them and they've put those two things together. And so straight out of the box you can build out personalisation, you can create these what they call smart rules. To say in this section, I want to show this content dependent on this particular factor. So that's pretty awesome to get that straight out of the box I think. Kelly Molson: I struggle to get my head around that just because I do view HubSpot as our CRM. I'm in it constantly. It's my source of truth for all of my clients and networking contacts and suppliers. It's where my sales pipeline is. I can't get my head around it. It's a content management system as well. Paul Marden: Completely. But you can think of, when you're building out a website and it doesn't have to be built out in HubSpot itself. Sorry. In HubSpot's own content management system you can still do a lot of this using their CRM system bolted onto other content management systems. But you can create contacts as somebody becomes a real person. Then you could create that contact inside HubSpot and use the knowledge about that person on the website. You can use the deal functionality inside HubSpot to track when somebody has bought tickets for a place and when they've actually completed the deal. You end up with lots and lots of data going through HubSpot when you do all of that order information going through there. Paul Marden: But that's how you enrich it with the ability to target your existing customers with different content to prospective customers that have never bought from you before. Kelly Molson: What about Umbraco and WordPress? Because this is not something that they do like out of the box. Is it off the shelf? Paul Marden: No, absolutely. So Umbraco doesn't have it straight out of the box. There is a really capable personalisation system called uMarketingSuite which you can buy. It's like annual subscription product that bolts into Umbraco itself. It's been built so that when you're in there and managing all of your audience personas and the content that you want to adapt, it's all in that one package. So once you've got it in there, it does feel like it's all Umbraco because it's been designed in a really neat way. The challenge is you've got to buy it. It's a paid for add on, but the benefit that you get is well worth the investment. But it's not a cheap investment to make in that tooling. And also there's elements of the site needs to be built with that in mind. Kelly Molson: You can't just plug it on at the end and hope for the best. You've got to think about that long. Paul Marden: No, it's not a plug it on. You can retrospectively add it into a site. Yeah, but it will probably cost you more to add it afterwards than if you'd have thought about it at the beginning and done it. So it definitely can be added on later on. But if you think about it in advance and you do it all at the same time, the total cost of the project will probably be lower. Kelly Molson: Okay, so that's a good one to think about. If you are planning new website projects for the new year, you are really happy with the Umbraco platform. There's something to have a conversation around that. And then WordPress plugins. Paul Marden: Exactly. So as with everything WordPress related, hundreds of people have solved this problem. So there are lots and lots of plugins out there. There's a couple that I would mention that came up when I was doing some research around this. There's one called if so dynamic content. There's one called Logic Hop, both of which enable you to adapt your content based on certain rules that you define. So, pretty much like the smart rule functionality that's in HubSpot, you can achieve that natively inside WordPress once you add these plugins. And the cost of those plugins was negligible. Yeah, you're talking under 100 quid for a year worth of setting that up. Kelly Molson: Well, that's good to know. So what are we talking about in terms of budgets for stuff then? So there's effort involved in understanding your audiences first. So that's going to be something that you talk to your agency or you bring in an external or you do internally. You carry out your persona work, you really understand who your audience is. That cost is really variable. It could be workshop based. You might have all of this information internally anyway that you just kind of need the time to pull it all together. Paul Marden: Yeah, absolutely. And you can imagine that could be a day's effort to just pull together a few things that already exist. It could be several weeks worth of effort spread over a longer period of time. I was having a chat with Matt, our Creative Director, about this the other day and literally just scribbled on a piece of paper. But he was like, “Paul, you need to understand this.” At the one end of the spectrum you could spend a little time researching this stuff. At the other end of the spectrum you could spend a lot of time. And what do you get when you go in between the two? You make less assumptions the further down the road you go. So if you can deal with kind of a minimal research and making some broad assumptions, then that's a sensible thing to do.Paul Marden: But if you want the confidence of knowing that you're not making too many assumptions and there's lots of data underlying the things that you're saying, then obviously you need to invest more effort into that research to be able to find that out. Yeah, kind of obvious, but it helped when you drew me that kind of framer. Kelly Molson: So let's look at the tools then. So let's do HubSpot. We talked about HubSpot first. What's the cost involved in that? Because my assumption, I mean, I've used the free version of HubSpot for years. There's a paid version of HubSpot. My assumption was the paid version of HubSpot was really expensive. Paul Marden: So costing HubSpot is a complex thing because there's lots of different variables involved. There's lots of features. The more features you add, the more it costs. But in order to do this personalisation you need a pro version of their content management system and you're looking at about 350 quid a month to be able to do that. So what's that, about four and a half, 5000 pounds a year to buy that in? That is not just for that feature, that is for the whole of that HubSpot content management system and all of its hosting included as well. And it is top grade, highly secure or highly available infrastructure that you get bolted in that. So the cost of personalisation is not just the 350 quid a month, that is, the all in to get that pro package is 350 quid a month. Kelly Molson: And then there'll be dev costs on top of that to implement it. Paul Marden: Yeah, to a certain extent, actually a lot of the personalisation, because it's core to HubSpot, you can achieve a lot in a normally designed and built HubSpot site and then just manage the content in that. So let's say, you've got a panel where you want to show a particular piece of content that says, "Hey, you're back again." Because you're a returning user, you wouldn't necessarily need a developer to be able to make that available to you. Those smart rules would be built in by the content management system. So there's obviously going to be things that you want to do that. You will need to have a developer to be able to do that. Kelly Molson: You need someone that understands logic. This is not a job for me. Paul Marden: Well, in the right hands, you don't need a developer to be able to do a lot of the personalisation in HubSpot. Kelly Molson: All right, what about Umbraco? Paul Marden: Yeah, there are some free tools. There's something called personalisation groups. But if you want to go for uMarketingSuite, which I think is where you're getting into, really see it would be a proper personalisation territory with lots of great functionality, you're looking at about 400 quid a month for the package to be added into your Umbraco instance. So that's not comparing apples with apples when we look at the HubSpot cost, because that was an all in cost for the whole of the platform for HubSpot. Whereas for Umbraco uMarketingSuite is 400 quid a month to add it to your instance. And that depends on the amount of traffic on your site that does vary. Kelly Molson: And then WordPress is cheapest chips in comparison. So plugins, you're looking at costs of around about 150 pounds per year depending on what one you go to. Obviously you've either got somebody internally that can integrate that for you or you've got your dev costs on top of that. But if you've already got an existing website in WordPress, then actually could be something relatively inexpensive that you could start to try out. Paul Marden: Yeah, absolutely. And then on top of that you've got other personalisation systems that you could plug into any of these systems with your kind of Lamborghini style sets of functionality. These are starting costs for the packages we're talking about. Yeah, we're talking 150 quid a year for WordPress, but that would be basic personalisation. Kelly Molson: Yeah. Okay, good chat. So just to reiterate what we said earlier, sorry, we were idiots about the question and of course some confusion. Apologies, we'll do much better next time. But now you've listened to this episode, if you do have a story to share and you are doing some really interesting things, we would love to give you the platform to share that. So do drop me a line, kelly@rubbercheese.com and we will make that happen. All right, great. Same time next month. Paul Marden: Awesome. Kelly Molson: Thanks for listening to Skip The Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip the queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, rubbercheese.com/podcast.

Celebrating OSS contributions: 100 issues of Skrift

open source contributions oss janae skrift umbraco

Play Episode Listen Later Nov 7, 2023 63:18

There are many ways to contribute to an open-source software community, such as attending a meetup, giving a talk at a conference or writing a blog post. In this episode we talk to Erica, Janae and Kyle: the team behind Skrift, the online monthly magazine for the Umbraco community. Eight years ago they decided to start this initiative and 100 issues later they're still going strong! Listen to discover how it came about, why they still do it, and perhaps get inspired to contribute an article yourself... We also discuss some exciting news from Lotte, the challenges of making consistent contributions to open source, delivering technical talks and some delightful tangents into pop culture! Links: Skrift's 100th issue: https://skrift.io/100The Umbraco UK Festival: https://umbracofestival.co.uk/If you have any feedback, comments or questions you can toot us @candidcontribs, tweet us @candidcontribs, email hello@candidcontributions.com or join the Umbraco Discord server!

Profitability Without Price Tags

Digital Transformation Podcast

Play Episode Listen Later Sep 28, 2023 20:55

Emma Burstow, Director of Developer Relations at Umbraco, discusses how we can marry community needs with business needs, and her concept of "profitability without price tags." We explore some of the common misconceptions when it comes to measuring success or profitability beyond monetary considerations, and the importance of community and relationships in achieving profitability. Host, Kevin Craine Do you want to be a guest? Visit DigitalTransformationPodcast.net

director profitability price tags developer relations umbraco kevin craine do

Building Sustainability into your Web Presence

Digital Transformation Podcast

Play Episode Listen Later Aug 31, 2023 21:05

Filip Bech-Larsen, Chief Technology Officer at Umbraco, talks about building sustainability into your web presence. In business, sustainability refers to doing business without negatively impacting the environment, community, or society as a whole. A growing number of organizations are integrating sustainability into their business strategy—realizing they can do well by doing good. In a recent McKinsey survey, 70% of respondents said their companies have a formal governance of sustainability in place. Listen for best practices you can use today. To find out what the carbon emissions are for your website visit https://www.websitecarbon.com/ Host, Kevin Craine Do you want to be a guest? https://DigitalTransformationPodcast.net/guest

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Elmar Gunnarsson framkvæmdastjóri Vettvangs

Pyngjan

Play Episode Listen Later Aug 8, 2023 75:34

Það var löngu kominn tími á það að fá til okkar hann Elmar frá Vettvangi en Vettvangur er heitasta hugbúnaðarhús/vefstofa landsins. Við ræðum braskarann Elmar, reksturinn, hönnunarspretti, Umbraco, Worpress og fleira til í þessu stórskemmtilega spjalli. Við mælum ekki með því að missa af þessum.

elmar gunnarsson framkv umbraco worpress

S06 AFL24 (155) - Jinglen door het WK

Radio Stelvio

Play Episode Listen Later Aug 7, 2023 109:31

Koersklappers: Wim Lagae en Jo HelsenEen weergaloos WK was het: dat moesten we dus wel bespreken met een rasechte Kempenaar en een lyrische koersfan. Cafébaas en Ami du Tour de France Jo Helsen sloeg de handen in elkaar voor een koppeltijdrit met auteur, marketeer en professor Wim Lagae.Even nog een stukje Tourklap, dan wat transfers en uiteindelijk een ruime blik op dat loodzware en knotsgekke wereldkampioenschap in Glasgow. Over knipogende gendarmes, de Umbraco van Sente, de vislijn van Mathieu en het koppelpodium met Wout. Inclusief voorbeschouwing op de resterende weg- en tijdritten!Steun Radio Stelvio

glasgow mathieu sente wout inclusief het wk umbraco

Episode #3. Jason LaBaw: Culture And Technology Amidst High-Speed Change

Value Creators

Play Episode Listen Later Jun 27, 2023 33:21

You need two types of knowledge to succeed in the business world: specialized technical knowledge and deep customer knowledge. This will allow you to create uniquely valued experiences tailored to your customers and thus build a thriving business.Jason LaBaw, as the founder and CEO of Bonsai Media Group and a pioneer in web development, AdWords, Google Analytics, and Umbraco development, has accumulated over 18 years of industry experience, client service, and strategic leadership in the digital world and has become an expert in combining technical and customer knowledge to scale.In this episode, Jason touches on how he believes the future will look and what principles he is certain will be invaluable to thrive in a futuristic economy, such as empathy, planning, and budgeting.For full show notes, visit: https://thevaluecreators.com

ceo culture technology google analytics high speed adwords umbraco

Live from Codegarden! with Special Guests!

sweden denmark special guests azure oss senior software engineer microsoft mvp devops engineer microsoft certified trainer umbraco

Play Episode Listen Later Jun 21, 2023 36:59

Last week we recorded live at the Umbraco Codegarden conference in Denmark! Join us as we discuss what we love about the conference and meet our wonderful guests:Jan Skovgaard - an Umbraco community member with 14 years(!) of contributions: forum posts, packages, core pull requests, accessibility team member and 24 days in Umbraco organiser.Jonah Andersson - a full-stack Senior Software Engineer, Azure Developer, DevOps Engineer, Microsoft MVP for Azure, and Microsoft Certified Trainer in Sweden.And a couple more: you'll just have to tune in to find out who!A big thank you to everyone in the audience for making this so much fun. It's the first time we've recorded live, and we hope it won't be the last!Links:Codegarden: https://codegarden.umbraco.comJan Skovgaard: https://twitter.com/TheRealBatJan24 days in Umbraco: https://24days.in/umbraco-cmsJonah Andersson: https://jonahandersson.tech/If you have any feedback, comments or questions you can tweet us @candidcontribs, email hello@candidcontributions.com or join the Umbraco Discord server!

Docker for .NET Devs With Carl Sargunar

Play Episode Listen Later May 26, 2023 66:24

Remember: you can also always follow the show on Twitter @dotnetcoreshow, and the shows host on Twitter @podcasterJay or visit our Contact page. Welcome to season 5 of the award-winning .NET Core Podcast! Check that link for proof. Hello everyone and welcome to THE .NET Core Podcast. An award-winning podcast where we reach into the core of the .NET technology stack and, with the help of the .NET community, present you with the information that you need in order to grok the many moving parts of one of the biggest cross-platform, multi-application frameworks on the planet. This episode features Carl Sargunar, a web developer who has been freelancing for nine years and specializes in the content management system Umbraco. Sargunar noted that the barrier for entry for trying new technologies has been greatly reduced. It is now as easy as finding the right tutorial, YouTube video, or Sargunar's own resources. Visual Studio Code is one of the nicest editors available, and developers can right-click on a project to add a container to it. We discuss how Docker can be used to create reproducible builds and have truly cross-platform code. The .NET technology stack now runs on any operating system and architecture, including Arm, Raspberry Pi's, and other IoT devices. Developers can dual boot to Linux or use a Mac machine, and can run their apps on a variety of devices and architectures. Umbraco embraced .NET Core and took on a full platform rewrite to migrate the entire code base from Framework to 3.1. .NET developers have the luxury of using any tool they are comfortable with, and they can run their apps on brand new CPU architectures like the M1 and M2 chips. Docker makes it easy to try out new technologies without needing to buy expensive hardware or install Linux. GitHub Code Spaces and JetBrains Fleet allow developers to spin up an IDE in the cloud so that they do not need a powerful machine to develop applications. Containers can be shared with others so that they can work on the same project without needing to install the same software. Docker files are plain text files that describe the changes made to the environment, making troubleshooting much easier. Carl recently ran a workshop at the Code Garden Conference, introducing people to containers. He explained how Docker containers can be used to quickly and easily spin up an application with multiple containers, such as a web server, a database server, and a small website running Blazer and an API. Docker Compose can be used to build and run the application with just one command, and containers can be used to abstract away the operating system and dependencies, making it easier to deploy applications. The full show notes, including links to some of the things we discussed and a full transcription of this episode, can be found at https://dotnetcore.show/episode-123-docker-for-net-devs-with-carl-sargunar/ Useful Links from the episode: Carl on Twitter Carl's Blog Carl's Umbraco Workshop on GitHub the infamous Rob Miles Tabs and Spaces Docker for Windows Mac in Cloud GitHub's Code Spaces JetBrains Fleet open container standard Project Rider – A New Challenger Appears Remember to rate and review the show on Apple Podcasts, Podchaser, or wherever you find your podcasts, this will help the show's audience grow. Or you can just share the show with a friend. And don't forget to reach out via our Contact page. We're very interested in your opinion of the show, so please get in touch. You can support the show by making a monthly donation on the show's Patreon page at: https://www.patreon.com/TheDotNetCorePodcast

In-person events: the ultimate OSS contribution?

events conferences open source meetup contribution oss organising umbraco

Play Episode Listen Later May 19, 2023 50:20

Conferences, meetups, coding retreats … we discuss all sorts of in-person events and why they're so important for a healthy community. Organising them is a lot of work, but perhaps this type of open source contribution is the most valuable... We're delighted to have been joined by Cat Todd from Gibe Digital, and we talk about her recent experience of putting on the excellent Umbraco Spark conference. We also discuss the 3 day Umbraco developer ‘unconference' CODECABIN and why you should get your application in before the deadline of July 7th. Join us to hear all this plus chat about tulip colours, fist-pumps and - hurray - another Laura analogy! Links: Umbraco Spark: https://umbracospark.com/CODECABIN: https://codecab.in/Umbraco meet-ups: https://www.meetup.com/pro/umbraco/Meetup organiser resources: https://community.umbraco.com/events/umbraco-meetups/resources-for-meetup-organisers/This episode was recorded before Umbraco announced the delay of The New Backoffice to v14. Read more about that decision: https://umbraco.com/blog/umbraco-product-update-april-2023/#backoffice If you have any feedback, comments or questions you can tweet us @candidcontribs, email hello@candidcontributions.com or join the Umbraco Discord server!

BlazorPlate, un template di progetto per Blazor WebAssembly davvero interessante

.NET in pillole

Play Episode Listen Later Apr 24, 2023 11:37

Perchè reinventare sempre la ruota e non iniziare i nostri progetti da qualcosa di pronto?Ne parliamo in questa putnata.BlazorPlatehttps://www.blazorplate.net/Oqtanehttps://www.oqtane.org/ABP / AspNet Zerohttps://aspnetboilerplate.com/https://aspnetzero.com/Featuresumbracohttps://umbraco.com/

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Lasse Fredslund on Denmark, Tech, and Entrepreneurship

Konaverse

Play Episode Listen Later Apr 4, 2023 43:10

Lasse Fredslund is Product Owner at Umbraco. In this episode, Lasse talks about growing up in Denmark, military service, teaching, career in technology, music, entrepreneurship, parenting, community, and so much more.

tech entrepreneurship denmark lasse product owners umbraco

Spark your enthusiasm! Speaking and attending an in-person Umbraco innovation conference

speaking spark plot attending open source enthusiasm dk oss odense innovation conference umbraco

Play Episode Listen Later Mar 17, 2023 32:18

In this episode we chat about the recent Umbraco Spark Innovation Conference that we all attended in person in Bristol. Plot-spoil: it was awesome! Carole, Laura and Lotte were on the speakers list so we discuss the talks they gave, everyone's highlights from the day, and just how good it is to be with other Umbracians again. Roll on Codegarden!Visit the Umbraco Spark website (includes links to talk slides, nothing was recorded)Check out Lotte's "opinionated" package starter templateSign up to the "Packages Question Time" meetup (virtual, March 24th)Check out the Codegarden 2023 programme (Odense, DK, June 13-16)If you have any feedback, comments or questions you can tweet us @candidcontribs, email hello@candidcontributions.com or join the Umbraco Discord server!

S4 Ep1: Authentic Boundaries

san francisco boundaries authentic open source github oss developer relations allen smith umbraco

Play Episode Listen Later Jan 31, 2023 57:03

We take a look back at the best of 2022 (spoiler alert, July was THE month for us) and look forward to 2023. We discuss how we plan to spend our energy and how to do so without draining our reserves. Which conferences will we get to this year and what exactly is an 'authentic boundary?' We are also joined by Allen Smith, the newest addition to the Developer Relations team at Umbraco. We talk about his experiences at GitHub, how he defines developer relations, what he's looking forward to in the year ahead, and what not to name your record label...Find Allen on the Umbraco discord server: https://discord.gg/umbracoAllen Smith's Linked In profile: https://www.linkedin.com/in/loranallensmithAllen Smith's Twitter: https://twitter.com/loranallensmithDeveloperWeek, San Francisco : https://www.developerweek.com/Umbraco Spark, Bristol: https://umbracospark.com/Lotte's cryptic crossword article: https://24days.in/umbraco-cms/2022/christmas-crossword/If you have any feedback, comments or questions you can tweet us @candidcontribs, email hello@candidcontributions.com or join the Umbraco Discord server!

#273 - Sådan bidrager kulturen til at I når jeres strategiske mål. Med Christian Tvede

At Turde FM

Play Episode Listen Later Jan 3, 2023 72:46

Christian Tvede har ansvaret for at udvikle og understøtte kulturen i Umbraco. Et ansvar som først og fremmest handler om at sikre, at kulturen bidrager til den strategi og de mål som virksomheden har. Inspiration til at forstå din virksomhed bedre: https://atturde.dk/bullets Kontakt, feedback og spørgmål: brian@atturde.dk

inspiration kontakt kulturen jeres umbraco

Granite Digital wins global award for Farmers Market website

Irish Tech News Audio Articles

Play Episode Listen Later Dec 21, 2022 4:25

Granite Digital, Ireland's leading full-service digital agency, today announces that it is the first Irish partner to win a global award at Umbraco's annual Codegarden conference which takes place in Denmark. The project by Granite Digital in partnership with Bump Digital was chosen from a selection of hundreds of global candidates to receive the ‘Best Custom Solution' award for its application of Umbraco, the world's leading hosting site, to create a cutting-edge, trusted and easy-to-use online marketplace which has transformed trading for the Irish farming community. Umbraco is the fastest-growing server application which allows businesses to easily create and manage their websites. It is the foundation for over 730,000 active websites across the globe – including web projects for global enterprises such as Amazon, Microsoft, McDonald's, Carlsberg Group and JP Morgan – making it one of the most popular Web Content Management systems (CMS). Granite partnered with Bump Digital to leverage Umbraco and pioneered the ‘Farmers Market' platform for the Irish Farmers Journal (IFJ) to meet the demand for an accessible and intuitive website where farmers can trade online. By using Umbraco's flexible and user-friendly open server, the IFJ has increased revenues and enhanced the user experience for both customers and traders. Integrated with 11 external services and customised features, the marketplace enables ecommerce capabilities and facilitates peer-to-peer payments, thus delivering an effortless checkout experience for users. Traders can also easily register and advertise their products – such as livestock, machinery, careers – in over 45 categories and with thousands of preconfigured categories to choose from. Furthermore, they can highlight or boost their advertisements, while keeping track of results with accurate real-time statistics. Granite Digital recently invested €100,000 in staff training, technology, and research and development to achieve its Umbraco Gold Partner status – the highest level of partnership available. This equips the Granite Digital team with all the required expertise and skills to implement high-performing websites on the Umbraco platform, such as the one implemented for the IFJ. Joe Lenehan, Digital Product Manager at Irish Farmers Journal, said: “Moving to Umbraco with Granite has led to a fundamental change in how we operate and manage our business. We're no longer reliant on developers any time we want to make quick changes to the site or app. Our sales team can manage the platform's content, customer accounts or subscriptions, and gain essential analytics insight directly through our Umbraco back-end system.” Robert Carpenter, COO, Granite Digital, said: “We are absolutely thrilled to receive this prestigious global award which recognises the dedication and expertise of our entire team. At Granite Digital, we are on a mission to create and deliver digital solutions which transform businesses and innovate for industries. Seeing how the IFJ's platform enables farmers to trade with ease is something we take great pride in. “Having recently become an Umbraco Global Partner, our team can now provide more digital solutions to clients and efficiently deliver results through websites and integrated digital ecosystems. This recognition celebrates our commitment in providing businesses with the best toolset for digital transformation, and we look forward to the opportunities that lie ahead.” See more stories here. More about Irish Tech News Irish Tech News are Ireland's No. 1 Online Tech Publication and often Ireland's No.1 Tech Podcast too. You can find hundreds of fantastic previous episodes and subscribe using whatever platform you like via our Anchor.fm page here: If you'd like to be featured in an upcoming Podcast email us at Simon@IrishTechNews.ie now to discuss. Irish Tech News have a range of services available to help promote your business. Why not drop us a line at Info@IrishTechNews.ie now to fi...

gRPC - with Poornima Nayar

The Unhandled Exception Podcast

Play Episode Listen Later Oct 29, 2022 51:51

In this episode, I was joined by Poornima Nayar to chat all about gRPC! gRPC is Google's implementation of RPC. Since .NET Core 3.0, gRPC has first-class support in .NET and seems to be the way forward for remote procedure calls. We chatted about what gRPC is, how to use it, what usecases you'd want to use it for, and much much more!Poornima is a .NET developer with over 10 years of experience in .NET and Umbraco. She is passionate about learning new technologies and keeping herself up-to-date with the latest developments in technology. Outside her work, Poornima enjoys music and is undergoing training in Indian Classical music. Based in Langley, UK she mothers a little girl and spends her spare time reading, cooking, and watching movies.For a full list of show notes, or to add comments - please see the website here

google uk langley rpc net core grpc poornima indian classical nayar umbraco

S3 Ep4: Culture - more than just a hoodie

Play Episode Listen Later Jul 27, 2022 55:46

Having a good workplace culture leads to happy, productive developers. But what makes it 'good'? It's not the same for everyone. We talk about workplace culture and the different environments we've witnessed from Silicon Valley to Denmark via the UK... We also chat vegetables (of course), paddle boarding and the tennis/squash hybrid called padel! We'd love to hear from you if you have any thoughts on this episode, or any comments in general! You can tweet us @candidcontribs, email hello@candidcontributions.com or join the Umbraco Discord and find us there.

culture uk tech silicon valley denmark open source hoodies oss umbraco

S3 Ep3: The Codegarden Effect

tech open source oss dotnet umbraco

Play Episode Listen Later Jul 6, 2022 67:10

We are back and chatting about our (hybrid) attendance at Umbraco Codegarden conference. Join us as we interview some remote conference attendees on how the event was for them.Let us know what you think #theCodegardenEffect is!If you have any feedback, comments or questions you can tweet us @candidcontribs, email hello@candidcontributions.com or join the Umbraco Discord!

Episode 22: Interview with Filip Bech-Larsen, CTO at Umbraco

MagiClick Tech Talks

Play Episode Listen Later Apr 14, 2022 21:25

On this episode the MagiClick UK CEO, Mark Lusted, is joined by Filip Bech-Larsen, CTO at Umbraco. They discuss the future of Content Management Systems including current trends towards headless, cloud and digital experience platforms, as well as how their recent acquisition by a private equity firm is changing things over at Umbraco HQ. digitaltransformation #umbraco #cms

cto digital transformation cms larsen filip bech content management systems umbraco

Umbraco Heartcore and Blazor with Poornima Nayar

Play Episode Listen Later Mar 4, 2022 58:55

Remember: you can also always follow the show on Twitter @dotnetcoreshow, and the shows host on Twitter @podcasterJay or visit our Contact page. Welcome to season 4 of the award-winning .NET Core Podcast! Check that link for proof. The .NET Core Podcast is podcast where we reach into the core of the .NET technology stack and, with the help of the .NET community, present you with the information that you need in order to grok the many moving parts of one of the biggest cross-platform, multi-application frameworks on the planet. I am your host, Jamie "GaProgMan" Taylor. In this episode I talked with Poornima Nayar about Umbraco Heartcore and Blazor. We've discussed Umbraco and Blazor on the podcast before, but always as separate topics. Poornima is an expert in both Blazor and Umbraco Heartcore - Umbraco's headless CMS. We discussed both the headless version of Umbraco, why you might consider using it, and we also touched on GraphQL - which is one of the things that Umbraco Heartcore supports thanks to it using modern .NET (.NET 5 and beyond). The full show notes, including links to some of the things we discussed and a full transcription of this episode, can be found at https://dotnetcore.show/episode-93-umbraco-heartcore-and-blazor-with-poornima-nayar/ Useful Links from the episode: Poornima on Twitter An omnichannel Experience with Umbraco Heartcore Umbraco Heartcore meets Harry Potter Umbraco Heartcore as a Microservice Building a Static Website with Umbraco Heartcore Heartcore Christmas Bingo Remember to rate and review the show on Apple Podcasts, Podchaser, or wherever you find your podcasts, this will help the show's audience grow. Or you can just share the show with a friend. And don't forget to reach out via our Contact page. We're very interested in your opinions of the show, so please do get in touch. You can support the show by making a monthly donation one the show's Patreon page at: https://www.patreon.com/TheDotNetCorePodcast The .NET Core Podcast is a proud member of Jay and Jay Media. If you like this episode, please consider supporting our Podcasting Network. One $3 donation provides a week of hosting for all of our shows. You can support this show, and the others like it, at https://ko-fi.com/jayandjaymedia

cms podchaser graphql poornima blazor nayar podcasting network heartcore umbraco jay media

Umbraco 9 and NET 5 with Sebastiaan Janssen

Play Episode Listen Later Jan 7, 2022 53:57

Remember: you can also always follow the show on Twitter @dotnetcoreshow, and the shows host on Twitter @podcasterJay or visit our Contact page. Welcome to season 4 of the award-winning .NET Core Podcast! Check that link for proof. The .NET Core Podcast is podcast where we reach into the core of the .NET technology stack and, with the help of the .NET community, present you with the information that you need in order to grok the many moving parts of one of the biggest cross-platform, multi-application frameworks on the planet. I am your host, Jamie "GaProgMan" Taylor. In this episode, I talked with Sebastiaan Janssen about Umbraco 9, which is the first release of the CMS known as the "friendly CMS" built entirely in .NET Five and ASP .NET Core. If you have ever submitted a PR to the Umbraco project on GitHub, or have attended one of their official hackathons, then you've likely met Sebastiaan, as he manages all community PRs. Along the way, we talked a little about some of the unique challenges involved in managing a completely open source project; especially one with mutliple active branches, each targetting different .NET versions. We also discussed Sebastiaan's blog post about installing and running Umbraco 9 on a Raspberry Pi. The full show notes, including links to some of the things we discussed and a full transcription of this episode, can be found at https://dotnetcore.show/episode-89-umbraco-9-and-net-5-with-sebastiaan-janssen/ Useful Links from the episode: Sebastiaan on Twitter Umbraco Umbraco on GitHub Migrating Umbraco to .NET Core with Bjarke Berg Running Umbraco 9 on your Raspberry Pi Remember to rate and review the show on Apple Podcasts, Podchaser, or wherever you find your podcasts, this will help the show's audience grow. Or you can just share the show with a friend. And don't forget to reach out via our Contact page. We're very interested in your opinions of the show, so please do get in touch. You can support the show by making a monthly donation one the show's Patreon page at: https://www.patreon.com/TheDotNetCorePodcast The .NET Core Podcast is a proud member of Jay and Jay Media. If you like this episode, please consider supporting our Podcasting Network. One $3 donation provides a week of hosting for all of our shows. You can support this show, and the others like it, at https://ko-fi.com/jayandjaymedia

pr github cms raspberry pi janssen podchaser prs asp sebastiaan net core podcasting network umbraco jay media

S3 Ep1: Charmingly Rusty

Play Episode Listen Later Dec 8, 2021 37:37

We are back!... and little rusty at this podcasting thing!In this episode we catch up with what we have been up to in open source since last time, discuss Umbraco 9 and .Net 6 releases, real life conference attendance, aswell as the now traditional neuroscience and vegetable updates.* https://umbraco.com/blog/migrating-from-umbraco-8-on-premises-to-umbraco-9-on-cloud/* https://umbraco.com/blog/umbraco-9-release/* https://devblogs.microsoft.com/dotnet/announcing-net-6/* https://umbraco.com/blog/learnathon-learnings/If you have any feedback, comments or questions you can tweet us @candidcontribs, email hello@candidcontributions.com or join the Umbraco Community Discord channel #candid-contributions.

rusty umbraco

S2 Ep13: Is it Codegarden yet?

events conference open source dotnet umbraco

Play Episode Listen Later Jun 4, 2021 31:43

This week we chat about the upcoming annual Umbraco festival-unconference-global-knowledge-share-party, more commonly known at Umbraco Codegarden! We talk about some of the pros and cons of virtual events and how they play out and have a good ol' reminisce about times when we used to see each other in real life at conferences. Join us for a chat about what makes a good conference and - even better - join us at Codegarden next week! If you have any feedback, comments or questions you can tweet us @candidcontribs, email hello@candidcontributions.com or join the Umbraco Community slack channel #candid-contributions. Especially if you can think of any other songs that relate to open source and development! Show Links: * https://codegarden.umbraco.com

S2 Ep12: Stop, Collaborate and Listen!

Play Episode Listen Later May 19, 2021 44:29

Over 30 years ago Vanilla Ice told us to "Stop, Collaborate and Listen". Considering Ice Ice Baby hit the charts the year before Linus Torvalds released the Linux kernel, Robert Van Winkle (aka Mr Ice) won't have been talking about open source development. But maybe he was onto something... Join us as we discuss why we should all stop, collaborate and listen our way to open source success. If you have any feedback, comments or questions you can tweet us @candidcontribs, email hello@candidcontributions.com or join the Umbraco Community slack channel #candid-contributions. Especially if you can think of any other songs that relate to open source and development! Show Links: * https://ben.balter.com/2015/03/08/open-source-best-practices-internal-collaboration/ * Umbraco v9 Learn-a-thons: https://www.meetup.com/umbracodkmeetup/events/277831021/ * Trick Mirror: Reflections on Self-Delusion by Jia Tolentino - https://www.goodreads.com/book/show/43126457-trick-mirror

ice linux collaborate vanilla ice jia tolentino linus torvalds self delusion umbraco robert van winkle

S2 Episode 11: It's just sparkling consequences

learning consequences register basecamp sparkling hw umbraco

Play Episode Listen Later May 5, 2021 59:55

This week we talk about growing. In public! Hw do we grow when people are watching. Is it worth the risk? We also take a look at the recent Basecamp debacle and the missed opportunity for public growth there. Or was it...? You'll also be pleased to learn that we will keep you up to date on our fruit and veg patch because seriously, how can you not when public growth is the theme, eh?If you have any feedback, comments or questions you can tweet us @candidcontribs, email hello@candidcontributions.com or join the Umbraco Community slack channel #candid-contributions. Show Links: * Article explaining the ins and outs of the Basecamp dumpster firehttps://www.theverge.com/2021/5/3/22418208/basecamp-all-hands-meeting-employee-resignations-buyouts-implosion* Umbraco v9 - The Learn-a-thon https://www.meetup.com/umbracodkmeetup/events/277808615/* Emma's Leaddev.com article on Learning https://leaddev.com/culture-engagement-motivation/developing-engineering-talent* Register for Codegarden! https://codegarden.umbraco.com/

S2 Ep 9: Coding in someone else's kitchen

kitchen coding someone else net core umbraco

Play Episode Listen Later Apr 7, 2021 42:33

How do we learn new frameworks? What are the big shifts in technology we've experienced so far? Listen to find out the answers and how we are getting up to speed with latest in Umbraco .Net Core migration. If you have any feedback, comments or questions you can tweet us @candidcontribs, email hello@candidcontributions.com or join the Umbraco Community slack channel #candid-contributions. Show Links: * https://poornimanayar.co.uk/blog/* https://www.andybutland.dev/* https://umbraco.com/blog/alpha-4-release-of-umbraco-on-net-core/* https://github.com/umbraco/rfcs/blob/main/cms/0021-future-proofing-the-umbraco-backoffice.md

B Corp Month 2021 Interview – Jenny Kitchen from YoYo Design

Green Elephant Sustainability Show

Play Episode Listen Later Mar 13, 2021 33:19

Hello and welcome to our special series of Green Elephant interviews during March 2021, supporting the annual B Corps month. B Corporations, or B Corps for short, are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose Throughout March, we are chatting … B Corp Month 2021 Interview – Jenny Kitchen from YoYo Design Read More »

S2 Ep7: New

happy new year yoga ladies mindful aws us capitol umbraco

Play Episode Listen Later Jan 20, 2021 62:24

Happy New Year, and welcome to our “New” episode! Join us to hear what things lie ahead in 2021, including a very exciting Umbraco-related update from Emma... We muse on what community might look like this year, and how meetups could adapt to a more virtual world. The episode was recorded a few days after the fatal events at the US Capitol on Jan 6th. We discuss the fallout from that, and the tech world's response to the instigators. If you have any feedback, comments or questions you can tweet us @candidcontribs, email hello@candidcontributions.com or join the Umbraco Community slack channel #candid-contributions. Links * Ladies of Code Glasgow meetup: https://www.meetup.com/Ladies-of-Code-Glasgow/ * Umbraco Glasgow meetup: https://www.meetup.com/Glasgow-Umbraco-Users-Group-GLUUG/ * Umbraco London meetup: https://www.meetup.com/The-London-Umbraco-Meetup/ * How to Run Remote Workshops with Dylan Beattie: https://ursatile.com/workshops/how-to-run-remote-workshops.html * AWS acceptable usage policy: https://aws.amazon.com/aup/ * Mindful coding: https://codingmindfully.com/ * Yoga with Adrienne: https://yogawithadriene.com/

S2 Ep5: Democracy

democracy biden trump umbraco

Play Episode Listen Later Nov 25, 2020 65:46

Recorded soon after the Biden Trump election, we discuss how democratic open source is, and how much it should be. We also talk about the influence of technology and social media on our news consumption and how that influences the opinions we form and, ultimately, how we end up voting. Plus a healthy amount of tangential chatter including a whirlwind introduction to the 5 levels of mentalization and the biological foundations of neuroscience (keep up people!), and one bus-related idea for how to choose the next framework for the Umbraco backoffice! If you have any feedback, comments or questions you can tweet us @candidcontribs, email hello@candidcontributions.com or join the Umbraco Community slack channel #candid-contributions Links: * Kamala Harris Wears Suffragette White - https://www.vogue.co.uk/news/article/kamala-harris-suffragette-white * Democracy OS TED talk - https://www.ted.com/speakers/pia_mancini * @everydayracism_ post on Instagram - https://www.instagram.com/p/CHmw7W0lKTY/?igshid=p5v6f7l1md5t * Lunar Baboon on Instagram - https://www.instagram.com/lunarbaboon/ * Carole's recent talk at dotnetConf - https://channel9.msdn.com/Events/dotnetConf/2020/Getting-Started-With-Blazor * Menopause in the workplace training - https://menopauseintheworkplace.co.uk/

S2 Ep3: Standards

standards conduct umbraco

Play Episode Listen Later Oct 13, 2020 65:59

In this episode we discuss standards: coding standards, team/community standards, personal standards.Join us as we talk all this and more, including plans for our upcoming hackathon,

Episode 14: Bias

Play Episode Listen Later Jun 30, 2020 64:10

In this episode we discuss bias: what it means, why we all have it, and some of the different types that there are, including unconscious bias and stereotype threat. It can effect datasets and then lead to (at best) unexpected and (at worst) disastrous results. Would 'blind' pull requests be a good idea for dev teams, or an open source community such as Umbraco? Would anonymous contributions encourage more people, or reduce their motivation to contribute? We all did our homework before recording by taking Harvard's "Implicit Association Test" and recommend you have a go yourself (link below). If you have any feedback, comments or questions you can tweet us @candidcontribs, email hello@candidcontributions.com or join the Umbraco Community slack channel #candid-contributions LinksHarvard's Implicit Association Test - https://implicit.harvard.edu/implicit/uk/ Thinking Fast and Slow by Daniel Kahneman - https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow Russell McClain's TEDx Talk on Implicit Bias, Stereotype Threat and Higher Education - https://www.ted.com/talks/russell_mcclain_implicit_bias_stereotype_threat_and_higher_education Happy: Why More or Less Everything is Absolutely Fine by Derren Brown - https://www.goodreads.com/book/show/30142270-happy Invisible Women by Caroline Criado Perez - https://www.goodreads.com/book/show/41104077-invisible-women NY Times article on the importance of diverse teams - https://www.nytimes.com/2019/06/17/business/artificial-intelligence-bias-tech.html Sway: Unravelling Unconscious Bias by Pragya Agarwal - https://www.goodreads.com/book/show/49678279-sway Dr Denae Ford's research on pull request reviews - https://blog.denaeford.me/2019/07/01/how-programmers-really-look-at-pull-requests/ Mozilla's Blind Review Experiment - https://blog.mozilla.org/blog/2018/03/08/gender-bias-code-reviews/

new york times tech harvard bias higher education open source tedx talks daniel kahneman mozilla implicit bias thinking fast derren brown invisible women caroline criado perez stereotype threat implicit association test pragya agarwal less everything umbraco

Episode 12: Adventure

Play Episode Listen Later Jun 2, 2020 60:09

This episode "adventure", where the discussion points where submitting via PR in a "choose your own adventure" style. In our first live recorded episode at CodePatch, the 2 day Umbraco community event, we are joined by a lovely audience who contribute to the conversation.CodePatch was on May 29th & May 30th, more information here: https://candidcontributions.com/If you have any feedback, comments or questions you can tweet us @candidcontribs, email hello@candidcontributions.com or join the Umbraco Community slack channel #candid-contributions

pr adventure umbraco

Episode 10: Open

storybook felix baumgartner umbraco

Play Episode Listen Later May 5, 2020 66:17

In this episode we discuss what the word 'open' in open source means both to us and to some special guests... We hear from Ashley Nicolson and Sebastiaan Janssen, both maintainers of successful open source projects, about the challenges of managing contributions and opinions from active communities. We also hear from Per Ploug who, after years at Umbraco, went to work with open source at the enterprise level and provides valuable insights into governance and licensing. We also talk about win+v, laminators, dungarees, and just how good Laura is at analogies! Next episode will be: Share If you have any feedback, comments or questions you can tweet us @candidcontribs, email hello@candidcontributions.com or join the Umbraco Community slack channel #candid-contributions Many thanks to our contributors to this episode for their wonderful perspectives: - Ashley Nicolson - https://twitter.com/miniridley - Per Ploug - https://twitter.com/pploug - Sebastiaan Janssen - https://twitter.com/cultiv Links: - MIT license - https://en.wikipedia.org/wiki/MIT_License - VS Code - https://code.visualstudio.com/ - Storybook - https://storybook.js.org/ - The guy jumping out that thing up there (aka Felix Baumgartner!) - https://www.redbull.com/gb-en/projects/red-bull-stratos

Due parole su Umbraco CMS (un modo per non reinventare la ruota)

.NET in pillole

Play Episode Listen Later Apr 27, 2020 24:20

Quante volte ci troviamo a scrivere in diverse applicazioni le stesse funzionalità? Ecco che l'utilizzo di un CMS in alcuni casi potrebbe semplificare (o migliorare) lo sviluppo.

parole modo ecco cms quante dotnet ruota asp.net umbraco

Episode 6: Change

open source women in tech fork oss jeric umbraco

Play Episode Listen Later Mar 31, 2020 39:57

This week we are talking about change. Recorded during the world-changing coronavirus pandemic, we discuss some changes we do actually have control over. From changing careers and tech stacks, to source code control and how change can be managed collaboratively in an open source community. We also talk about the fundraising running art that Umbraco developer Jeric Yuen has been creating, and how we're mainly just staying indoors. Next episode will be : Perfect (that's the title, not a quality guarantee!) If you have any feedback, comments or thoughts for next week you can tweet us @candidcontribs, email hello@candidcontributions.com or join the Umbraco Community slack channel #candid-contributions Links: Virtual hackathon details (April 10-11, 2020): https://candidcontributions.com Fork.dev, Emma's new favourite git client: https://fork.dev CodeGarden 2019 videos: https://codegarden19.com/schedule Umbraco's Package Format RFC: https://github.com/umbraco/rfcs/pull/22 Jeric's StravaArt: https://linktr.ee/coderunnerguy and https://www.instagram.com/coderunnerguy

Episode 5: Remote

Play Episode Listen Later Mar 24, 2020 64:13

This week we are talking about what it means and how it feels to be remote! Contextually recorded during the first wave of Coronavirus social-distancing measures in the UK, we talk about the challenges and benefits of online communities, and finding new ways to express ourselves using virtual presences. Thanks go to Janae Cram, Nathan Woulfe, Mark McDonald and Ewa Grabowiecka for their wonderful input into this episode. We also discuss an upcoming virtual hackathon taking place on April 10 - April 11th (Easter weekend). This will run over the course of at least 24 hours and move through various time-zones allowing anyone to join regardless of where they are. Participants are encouraged to do everything from make their first open source contribution, to getting help finding new issues to work on, to just dropping in to say hi! We will be adding more details to the Candid Contributions site but in the meantime if you have any questions please don't hesitate to drop us a line. Next episode will be : Change If you have any feedback, comments or questions you can tweet us @candidcontribs, email hello@candidcontributions.com or join the Umbraco Community slack channel #candid-contributions Links: Coding Mindfully: https://codingmindfully.com/ Tabletop Simulator: https://store.steampowered.com/app/286160/Tabletop_Simulator/ Mark McDonald from Happy Porch (Endzone's new name): https://happyporch.com/ Nathan Wolfe: https://twitter.com/nathanwoulfe Janae Cram from Skrift: https://skrift.io Ewa Grabowiecka: https://twitter.com/lost_semicolonCodeCraft: https://twitter.com/codecraftuk

uk coronavirus remote open source women in tech oss tabletop simulator mark mcdonald contextually skrift umbraco nathan wolfe

Episode 4: Spark

Play Episode Listen Later Mar 10, 2020 62:19

This week we have been attending the Umbraco Spark innovation conference and had a chance to get some open source community contributions to the podcast! Thanks to: Sian, Nik, Pete, Marc, Niels, Lucy & Matt Brailsford! We also have an extended interview with Jon Skeet where we discuss open source, inclusion and learning to play the drums! Thanks Jon! Next episode will be : Remote If you have any feedback, comments or questions you can tweet us @candidcontribs or email hello@candidcontributions.com Links: - Umbraco Spark: https://umbracospark.com/

spark open source women in tech nik niels oss sian umbraco jon skeet

Migrating Umbraco to .NET Core with Bjarke Berg

Play Episode Listen Later Mar 6, 2020 36:23

Remember: you can also always follow the show's host on twitter @dotnetcoreshow This episode is sponsored by RJJ Software Ltd RJJ Software is dedicated to helping you to realise your company's digital potential through innovative solutions using the latest technologies. In this episode of The .NET Core podcast we talked with Bjarke Berg about the upcoming migration of Umbraco to .NET Core. The full show notes, including links to some of the things we discussed and a full transcription of this episode, can be found at https://dotnetcore.show/episode-46-migrating-umbraco-to-net-core-with-bjarke-berg Remember to rate and review the show on Apple Podcasts, Podchaser, or wherever you find your podcasts, this will help the show's audience grow. Or you can just share the show with a friend. The .NET Core Podcast is a proud member of Jay and Jay Media. If you like this episode, please consider supporting our Podcasting Network. One $3 donation provides a week of hosting for all of our shows. You can support this show, and the others like it, at https://ko-fi.com/jayandjaymedia You can support the show by making a monthly donation one the show's Patreon page at: https://www.patreon.com/TheDotNetCorePodcast

berg podchaser migrating net core bjarke podcasting network umbraco jay media

Episode 3: Yes

spark open source women in tech oss invisible women umbraco

Play Episode Listen Later Feb 25, 2020 38:05

In this episode, we talk about saying yes, the positives and opportunities but also the downsides. We give examples of our experiences in open source communities and what we have learned. Links: - Laura's Compiling Humanity Talk: https://www.youtube.com/watch?v=UN9kPoOgJLc&feature=youtu.be - Umbraco Spark: https://umbracospark.com/ - Invisible Women: https://www.amazon.co.uk/Invisible-Women-Exposing-World-Designed/dp/1784741728/ We'd love to hear your feedback, suggestions, and questions so please get in touch! Email hello@candidcontributions.com, tweet @candidcontribs, or join the Umbraco Community slack channel #candid-contributions Next time, we'll be at Spark!

Episode 2: Love

open source women in tech oss umbraco

Play Episode Listen Later Feb 11, 2020 37:05

In this episode, we talk about why we love being involved in the open source world and technology in general. From problem solving and collaboration, to feeling at home in the friendly and supportive Umbraco CMS community. We also discuss why we want to try organising a virtual hackathon, and why hammocks at a conference might be a bad idea... We'd love to hear your feedback, suggestions, and questions so please get in touch; especially if you would like to be involved in the first Candid Contributions *virtual* hackathon. Email hello@candidcontributions.com, tweet @candidcontribs, or join the Umbraco Community slack channel #candid-contributions Next time, the good and the bad of saying Yes...!

Episode 1: Firsts

cfp open source women in tech trello firsts oss umbraco

Play Episode Listen Later Jan 27, 2020 30:31

In this episode, we discuss our first contributions to open source. We also hear about Lotte & Laura's recent conference trip, Carole's CFP day and Emma's Trello advice for conference speakers! Next week, the week of love… Links: https://www.globaldiversitycfpday.com/ https://our.umbraco.com/documentation/ https://www.microsoft.com/en-gb/ignite-the-tour/london

Episode 0: The Pilot

pilot open source women in tech oss pr team umbraco

Play Episode Listen Later Jan 13, 2020 28:39

[Disclaimer: the audio quality isn't great in the pilot, it is better in episode 1] In this episode, we delve into what made us launch the podcast. We speak frankly about how we met and discuss our hopes for the series. We speak about the wonderful events where we met - including Codegarden, CodeCabin and the Umbraco UK Fest. Finally, we look at some of the things we are currently working on. Lotte's site launch, Carole's project kick-off (& yoga!), Laura's time at Crumpled Dog and Emma's new merge processes in the PR Team. Next week, the week of firsts…

S02E04 - Festwial Umbraco - Marcin Zajkowski

After.conf

Play Episode Listen Later Sep 19, 2019 24:40

Odcinek jest poświęcony Festiwalowi Umbraco w Polsce. Jeżeli mówimy o Umbraco zwłaszcza w polsce to myślimy o jednej szczególnej osobie. Mianowicie o Marcinie Zajkowskim. To właśnie Marcin podjął się organizowania Festiwalu w Polsce. Marcin nie tylko jest programistą .NET i organizatorem Festiwalu Umbraco. To też prelegent występujący nie tylko na polskich konferencjach. Marcin Zajkowski: Facebook Instagram LinkedIn Twitter YouTube Blog Umbraco Umbraco Umbraco Festiwal - Polska Umbraco Festiwal Mam do Ciebie bardzo wielką prośbę. Oceń ten podcast na iTunes przyczynisz się tym samym do jego rozwoju. Pobierz moją listę 5 sposobów na zrozumienie biznesu - https://szkolaeventstormingu.pl Zobacz nad czym pracuję https://thenv.pl. Jest to aplikacja do optymalizacji Twojego środowiska pracy na komputerze.

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Leading successful development teams - Jason Hyland

Venturi's Voice: Technology | Leadership | Staffing | Career | Innovation

Play Episode Listen Later Aug 14, 2019 30:43

Jason is the development manager at Connells Group Jason is a digital technology manager with over 10 years’ experience developing and delivering digital platforms. He’s delivered everything from simple PHP Facebook applications through to complex asset management systems on Umbraco. During his career, in addition to development and project delivery, he has built and managed digital teams of up to 15 people and worked with onshore and offshore external production houses. He’s introduced creative technology into the agencies he has joined, developed and implemented technical processes, and introduced agile ways of working.

development hyland umbraco

Potluck - Interview Qs × Headless CMS × React Hooks × Resume Design × Redux vs Context × More!

Syntax - Tasty Web Development Treats

Play Episode Listen Later Apr 3, 2019 49:47

It’s another potluck episode in which Wes and Scott answer your questions! This month - interview questions, headless CMSs, resume design, redux vs context, and more! Sentry - Sponsor If you want to know what’s happening with your errors, track them with Sentry. Sentry is open-source error tracking that helps developers monitor and fix crashes in real time. Cut your time on error resolution from five hours to five minutes. It works with any language and integrates with dozens of other services. Syntax listeners can get two months for free by visiting Sentry.io and using the coupon code “tastytreat”. Freshbooks - Sponsor Get a 30 day free trial of Freshbooks at freshbooks.com/syntax and put SYNTAX in the “How did you hear about us?” section. Show Notes 2:21 Q: Are there any tutorials you would recommend to learn more computer science related knowledge (algorithms, closures, etc.)? 5:12 Q: Do you have any suggestions for picking a headless CMS? 8:55 Q: Do you have any advice for someone in a customer service background seeking a more flexible job with remote work opportunities? Resources? Is this a realistic goal or a good way to approach my job search? 15:13 Q: How much importance would you place in the design of a resume? Is it worth the cost? 21:09 Q: With the new React Hooks and Context API, do we still need Redux? 25:37 Q: If either of you could change anything about your personal tech stack, what would it be and why? 29:07 Q: Do you prefer to use React’s defaultProps or plain JS default function parameters to give your component’s props some default values? 30:44 Q: You guys chat CMS sometimes - why no love for Umbraco? 35:53 Q: I’m ready for a new challenge, how do I break this to my employer? 38:16 Q: What’s the difference between const add = (a, b) => { return a + b } and function add (a, b) { return a + b }? Links Udacity Coursera Contentful Ghost Prismic Strapi HeadlessCMS Sanity WordPress Drupal ××× SIIIIICK ××× PIIIICKS ××× Scott: J.A. Henckels International 10-piece Capri Granitium Nonstick Cookware Set Wes: IRWIN VISE-GRIP 2078300 Self-Adjusting Wire Stripper, 8" Shameless Plugs Scott’s Gridsome Series Wes’ YouTube Tweet us your tasty treats! Scott’s Instagram LevelUpTutorials Instagram Wes’ Instagram Wes’ Twitter Wes’ Facebook Scott’s Twitter Make sure to include @SyntaxFM in your tweets

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Season 4, Episode #7: Iterative Change and Sustainable Transformation with Chris Howard of Intertech

Navigating the Customer Experience

Play Episode Listen Later Dec 13, 2018 39:33

In this episode we welcome Christ Howard, a co-leader from Intertech LGBT+ Diversity Forum. We have a fascinating discussion with Chris as he takes us through the work he and Intertech do and their specific approach to diversity, inclusion, and transformation. We are also delighted to welcome back Erica Quessenberry as our co-host today. One of the reasons and a major impetus to invite Chris to be a guest was the recent address he made at the Umbraco conference and he walks us through the enlightening exercise with which he opened that talk.

business marketing design digital development diversity creative impact web inclusion agency iterative chris howard sustainable transformation umbraco intertech

064: TextRequest - An Innovative Way of Building Customer Relationships with Kenneth Burke

Play Episode Listen Later Sep 18, 2018 26:57

Kenneth Burke is the marketing director for text request a B2B text messaging software company in Chattanooga. He runs a boutique marketing agency where he helps many companies of all sizes with their marketing and content strategies. And he's been awarded for work in psychology research and sales. Questions Tell us a little bit about yourself and your journey On the website textrequest.com, and it says text messaging for small businesses, start texting with your current business number and you can reach four times more people and get more leads and increase revenue. Could you explain to us how that really works? In the 3 to 4 years that you said your startup has been in operation, can you tell us some of the industries that predominantly tend to use your service? What are some everyday solutions that you believe can help to improve customer experience in small business? As a consumer yourself, what’s one thing you look for when you shop with a business, what’s your number one thing you’re looking for a business to have? What’s the one online resource, tool, websites or app that you absolutely cannot live without in your own business? What are some of the books that have had the biggest impact on you? We have a lot of listeners who are business owners and managers who feel they have great products and services but somehow, they lack the constantly motivated human capital. If you were sitting across the table from that person, what’s one piece of advice that you would give them to have a successful business. What is the one thing in your life right now that you are really excited about – either something that you’re working on to develop yourself or people? Where can our listeners find you online? What’s one quote or saying that during times of adversity or challenge you revert to this quote to kind of help you to keep centered and to focus on your path or goal? Highlights Kenneth was asked to share his journey and he started by stating that Text Request is a startup. It's about four years old now, three and a half and he got into it because one of his good friends was one of the people who helped to start it. So, Kenneth was at a sales position somewhere else, he was looking to get out of it, just wanting something new and different. And his friend was super excited about this idea and the concept and starting things off and he thought you know what, I want to be a part of that. So, that's how he got here from his previous job. Before that, he has a degree in psychology with a focus on experimental research. And that's how he got here, and he has done some consulting on the side as well. Kenneth explained how “Text Request” basically works as he stated that it starts with a basic concept that these days most people are thinking consumers, most people don't answer their phone calls and don't reply to e-mails like they used to. So, depending on what industry you're in and then even within what company rates for phone calls are anywhere from 5% are answered to up to 20%. Twenty percent is definitely the high bar there. And then according to “Constant Contact” the average e-mail open rate is only about 18%, that's not even including responses or click through’s conversion. So, there's clearly room for engagement there and what we found is that most people in their studies and stats to back this up, most people want to text with a business. So, what we do at “Text Request”, we give people a platform or a dashboard where they can text back and forth with customers really easily. But the reason it's so successful or why it works so well is because people actually read their text, so 99% of texts are read, the response rate is about 90 seconds on average, so the reach rates four times that or maybe five times that of e-mail and then you're actually going to get engagement and get responses because it's what people want these days. Yanique stated that it's interesting the way it’s explained because most businesses are also on Social Media. Social Media also has a platform for texting, so Facebook as Facebook Messenger. Instagram has Instagram messaging where you can directly message the business or the person depending on the type of business they are. So, why would they choose this platform versus those platforms that there's already interface of what the business is about, the products and services they have to offer, maybe even read feedback from other people who've interfaced with that particular product or service. Kenneth stated that in general mobile messaging, any message you get from any platform is huge these days, it's just what people prefer. Facebook Messenger is kind of its own thing; a lot of people use it and it works really well. Text messaging is the basic communications tool and it works really well or meshes. It can work with your Instagram, it can work with your Google business listing and your search ads. And with your website or anywhere else online where you can control phone number. So, that's a big part of it, from the consumer side, they can go to your website search for you online and if they're on a phone they can just click and send you a text pretty quickly. And all of it comes to the same place which is easy for a business to manage. And then a lot of times too a business they're the ones trying to initiate the conversations. So, for them there might be a few dozen or might be several thousand customers or members or volunteers whoever it is that they're trying to keep up with and communicate with and text which is one place to do that's really nice as opposed to going to all of your individual apps to message someone. When asked about the industry that predominantly tend to use his service, Kenneth stated that there are a bunch of them. Everyone texts for 100 reasons, so, every business can find a way to text. Staffing is a big one, so staffing agencies have hundreds if not a few thousand employees on their roster so to speak that they're communicating with and trying to fill positions with clients and things like that. So, texting everyone is a lot easier or sending one message to everyone even is a lot easier than individually calling each person on the list and leaving a voicemail etc. Home service companies is another big one, so you think of maid services, cleaning or plumbing, electricians, companies like that - they are always needing to check that the person is going to be home or at their business for them to come by and make sure the doors are unlocked and even that quick scheduling of an appointment. A lot of times it is easier for them because a consumer a lot of times can't answer phone calls during the day while they're at work but they can send a quick text so that ends up working out really well. Yanique stated that is sounds like it’s predominantly more service-based businesses rather than product-based business to which Kenneth agreed. Yanique also shared that in Jamaica where she lives, 74% which was the last statistic of GDP comes from service-based businesses. So, a lot of organizations are not necessarily into new products or manufacturing per say but more the core of their business has to do with providing a service to the consumer. Would you say where you are in the in the part of the United States that you are that maybe most of the businesses are also in that same realm or would you say it's the opposite? Kenneth stated that it's hard to say. He doesn’t know the stats on it. The people he comes into contact with professionally day to day, week to week - most of them provide some sort of service. They might be accountants or a home service industry or something. Their particular area does have a lot of industry manufacturing but most of the small businesses around here are service based. Kenneth stated a few of the basics a business owner can utilize as everyday solutions to improve their customer experience, a fast and accurate website. Most people are going online to find out who you are, information what are your business hours, what are your reviews. So, making sure that it’s easy for them to find and that all the information is up to date is really important, particularly if you have specific business hours, there’s a lot of times with holidays or things change where there is something inaccurate on your listing and that turns away business. So that's a big one that a lot of people particularly they work with a marketing agency for their listing that they just overlook. Another one he thinks is just talking to your customers. It's simple, it's even obvious. A lot of times businesses and business owners particularly entrepreneurs, they get started and you have this idea of here's who might our customer is and here's what exactly it is that they need. But then you get into it and you find out that people aren’t flocking to my service or my new product as much as we thought they would. Our marketing must be wrong or something or these people must just be dumb but it's usually that there's just the disconnect between what you're providing and what your customers actually want and so, in their experience, having conversations day in and day out with dozens, hundreds, thousands of people helps you to really internalize what they're trying to accomplish and the way they want to go about it. And then you build those relationships and once you have those relationships you begin to empathize with them, you begin to think the same way that they think. And from there the service you offer, the customer service you offer, specific services and the entire experience starts to really come together. Kenneth stated that for him, it’s what's going to be easiest usually. There's always so much going on, there's always going to be someone who has a cheaper option, there’s always going to be someone who has a better option. So, for him it's just what's the quick solution I know he’s not going to regret. Yanique reiterated that as a consumer, he’s looking for something that requires him to exert as little energy as possible but something that won't cost him too much in terms of that it's quick but it's also efficient. Yanique also mentioned that over the years in interviewing different people in different industries across the world for this podcast, she really has found that most consumers nowadays are seeking an effortless experience, they're looking for that organization that can take the effort out of the experience. Because there are so many other competing activities that you have to do on a daily basis. Take the effort out but at the same time ensure that they are achieving the goal that you've set in terms of achieving. So, whether it's buying a shoe or getting your carpet cleaned at home or getting a room painted or getting your website with a web developer, it's efficient. But you have to exert as little energy as possible because this person is just so able to meet your needs in such a very easy and effortless way. Kenneth agreed and stated that it's the people who make it effortless are the companies who make it effortless are the ones that stand out. Kenneth stated that for the online resource or app that he couldn’t live without in his business, it's hard to say because he uses so many. It's kind of like if one was gone, there would be another one to take its place. He stated that their content management system is the biggest one, so WordPress for a while they just switch to Umbraco. For them that's the biggest thing because they’re always adding pages and changing copy and adding sections to our website and customer profiles, case studies and all these things. So just for him to just be able to jump in and make those changes 18 times a day is really helpful. Aside from that he would say probably the Mozbar Chrome extension. So, that basically it's a browser extension for Chrome where you can click on it while viewing any other website and see what it's domain authority is, how it kind of its backlink profile and some other search engine optimization key metrics which for a lot of what he does is crucial. Kenneth shared that it's always hard to pick books because there always so many and whenever you read one thing it tends to build on something else you’ve read. Tim Ferriss' The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich for him was huge. It was it was kind of the first book on entrepreneurship run anything related to life and work that didn't involve just being in a corporate office all day, that he read which for him at the time he read it was really impactful for framing how he wanted to go about his day to day. The book Rest: Why You Get More Done When You Rest by Alex Soojung-Kim Pang was really big for him. In America in particular we have this mindset of like “Oh, you have to hustle, hustle 24/7” if you’re going to give anything, it's kind of, he calls it the “Gary V approach” and so this book is a scientific very well documented account of how the most successful people in history or at least some of them have prioritized rest over the grind. So, some people who are included in it are like Thomas Jefferson and Bill Gates and it talks about whenever you focus on rest and not just like vegging out in front of a TV or getting a lot of sleep although sleep is important, but rest as in doing other activities that stimulate different parts of your brain. So, even in college this was common, people would say, “Every 45 minutes you study, make sure that you spend 15 minutes doing something active.” It's kind of that back and forth of activity switching without trying to multitask. So, that was big and it kind of put some thoughts he had been having and some things he’d experienced before in one book that had all the references, all the resources, all the studies and the big names in it. So, I recommend that to everyone. And then the book Peak: Secrets from the New Science of Expertise by Anders Ericsson. For listeners they don't know, Erickson is the same one who did the research that Malcolm Gladwell ended up coining into the 10,000 hours. He loves the book because it's like a 30-year history of everything this man's done and everyone else in his field has done in just a few hundred pages. But he loves the concept in it that the brain really never stops growing, that it's incredibly elastic and that counter to the current believed your brain is done developing by the time you’re 25. You can keep pushing and keep growing and keep improving in different areas. You can't really teach an old dog new tricks. Kenneth stated that the one thing he would say is you can often do more with a few people who are really invested than with a lot of people who aren't. Jim Collins particularly in his book Good to Great: Why Some Companies Make the Leap… And Others Don’t talks a lot about the concept of getting the right people on the bus. You need to get the right people on your team and you need to get the wrong people off of your team before you really start driving it. So, if you're in a position where you already have a great product, great service, you kind of have the customer experience over the product market fit. Tie it up and the problem is personality, sometimes you might not need to keep that person but on the other hand there's always more you can do as a leader. So, you need to evaluate how are you compensating them, are you giving them the intangibles that any reasonable person would want such as autonomy to do their job well, trust, listening to their ideas and actually acting on them and trying to encourage engagement as opposed to just saying, “Well, you don't know anything. So, we're gonna pass on you.” There's two sides, you can always be a better leader, you can always do more but at the end of the day you can't make somebody want to get up and help your business grow. Yanique agreed with that point and stated that it's something that we speak about a lot in their customer service workshops, leadership workshops that attitude is something that comes from within and you can bring in the greatest trainers, the most expensive consultants, the best of the best that the world could ever provide. But at the end of the day if that person is just not wanting to do what you want them to do then you aren't going to get much further. Kenneth shared that right now they have a pretty small team and they're really tight knit which is convenient if nothing else. But also, practical and great and all those things. As a startup they just a few months ago hit the milestone of a Million Dollars in annual recurring revenue. And so that's very exciting by itself. But they also have what he thinks is a really good plan in place to at least double that in the next 12 months. So, that's exciting, he’s more intrinsically motivated but that helps him wake up in the morning. Kenneth shared listeners can find him at – Facebook – www.facebook.com/textrequest Twitter – www.twitter.com/text_request Twitter – www.twitter.com/BurkeWriter Instagram – @text.request Instagram - @kennethburkewriter Kenneth shared a quote from William Faulkner, he was actually joking with one of his writing buddies and wrote in a letter and said, “I only write when I'm inspired. Fortunately, I'm inspired every morning at 9 am.” Kenneth loves that because a lot of times he finds that the discipline or the habit is more important than motivation or whatever challenge is going on. If you wake up every day and you say, “Okay, I'm up, here’s what I'm going to do towards my work, my goal, my passion.” It becomes a lot easier to just do the work but to see results over time. Links Mastering Customer Experience and Increasing Your Revenue Online Course The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss Rest: Why You Get More Done When You Rest by Alex Soojung-Kim Pang Peak: Secrets from the New Science of Expertise by Anders Ericsson Good to Great: Why Some Companies Make the Leap… And Others Don’t by Jim Collins

POIT 008: Uczenie dzieci programowania

Porozmawiajmy o IT

Play Episode Listen Later May 1, 2018 47:20

Witam w ósmym odcinku podcastu "Porozmawiajmy o IT". Tematem rozmowy z moim gościem będzie uczenie dzieci programowania. Dziś moimi gościem jest Marcin Zajkowski, który jest w branży IT od ponad 10 lat. Programista-przedsiębiorca, certyfikowany coach Umbraco. Trener IT związany z technologiami Microsoft. Od prawie 3 lat mocno powiązany ze szkołą programowania dla dzieci i młodzieży WOW School, obecnie również współwłaściciel szkoły. Głównie przygotowuje programy nauczania, rekrutuje nauczycieli i sam sporadycznie uczy. Po godzinach prowadzi bloga udfnd.pl, traktującego o programowaniu i problemach pracy, życia. Prywatnie dumny tata. W tym odcinku: czy warto uczyć dzieci programowania? jak uczyć dzieci i młodzież programowania? na czym polega ucznie dzieci programowania? kiedy rozpocząć edukację informatyczną najmłodszych? jakie programy, narzędzi i książki się wykorzystuje? jakie inicjatywy rządowe i prywatne wspierają nauczanie dzieci w temacie komputerów? od jakiego języka programowania najlepiej rozpocząć? po co rodzice zapisują dzieci do szkół programowania? kto uczy w takich szkołach? czego dzieci się w nich uczą? czy żeby uczęszczać do takiej szkoły trzeba mieć jakieś predyspozycje lub już coś umieć? jak Polska wypada na tle innych krajów w temacie nauczania najmłodszych programowania? jaka jest przyszłość nauczania dzieci? Subskrypcja podcastu: zasubskrybuj w iTunes, Spreaker, Sticher, przez RSS, lub Twoją ulubioną aplikację do podcastów na smartphonie (wyszukaj frazę „Porozmawiajmy o IT”) poproszę Cię też o polubienie fanpage na Facebooku Linki: Blog Marcina - udfnd.pl Marcina kanał na YouTube - umbraCoffee Kanał na YouTube szkoły WOW School WOW School - szkoła programowania dla dzieci i młodzieży Film na YouTube, w którym tata uczy dzieci robić kanapki według algorytmu Marcin na Twitterze Marcin na Facebooku robot Photon i na LinkedIn odcinek podcastu o cyberbezpieczeństwie Książki: Hello Ruby. Programowanie dla Dzieci. Magia Ruby Programowanie z Minecraftem

Episode 5 - Erica Quessenberry

My Friends Are Amazing

Play Episode Listen Later Apr 15, 2018 75:10

Erica saves her pennies to travel the world, see new things, experience new cultures, hike new terrain, meet new people, and understand new perspectives. It makes her uncomfortable and she loves it. Aside from traveling, she’s obsessed with podcasts, plant-based eating, craft cocktails, being out in nature, and making things from scratch. To fund her travels and various hobbies, Erica owns and operates her own company, Studio RedDesigns, where she works as a UX / UI consultant partnering with companies, agencies, and developers all over the world to craft digital solutions that align business goals with user goals to achieve results. She's a co-founder of Skrift — an online Umbraco community magazine, a 2016 Umbraco MVP winner, and a certified Umbraco Expert, and a huge advocate for decreasing the gender gap in the tech industry.

ux ui umbraco

Season 2, Episode #16: The CodeGarden Experience with Carole Logan and Ondrej Pialek

business sales entrepreneurship scotland independent ecommerce glasgow location profits agencies cms conversions endzone ondrej umbraco

Play Episode Listen Later Jul 20, 2017 32:41

Welcome back to the final episode of HappyPorchRadio season 2. Season 2 has been all about Umbraco, the friendly CMS. We’ve heard from a number of agency owners, developers, designers and other experts. It has been a really fun season and, I hope, you have found it valuable as I have! For this last episode I have invited two good friends, Carole Logan and Ondrej Pialek, to share their experiences at CodeGarden - which is the biggest Umbraco event of the year. Carole is a web developer based in Glasgow, Scotland - she’s meet up organizer, blogger, event speaker, is very active in the Umbraco community and is generally an all round inspiring person. Ondrej is a key part of the team here are Endzone - he’s an Umbraco package developer who cares deeply about using technology for social good. It’s a real honor for me to have them both on the show and sharing our experiences at CodeGarden.

Season 2, Episode #15: Umbraco Agency Journeys with Josh Seifert, Catherine Stevens and Mark Mars

mars agency wordpress journeys stevens seifert umbraco

Play Episode Listen Later Jul 13, 2017 40:14

Welcome to episode 15 of season 2 of HappyPorchRadio! Season 2 is all about Umbraco, and sadly we are nearly at the end of the season - but fortunately we have 2 (actually 3) amazing guests on the show this week! We are continuing our journey with two very different conversations from two Umbraco focused agencies. First you will hear from Josh Seifert and Catherine Stevens, who are project manager and front end dev respectively in an agency called ProWorks. Josh and Catherine share their prospective and learnings from working “at the coal face” with ProWorks, plus they talk about a presentation they did, discussing Wordpress and Umbraco, at this years uWestFest Umbraco festival. One of the really valuable aspects of this conversation, for me, is the emphasis that put on the editor experience. You will also hear from Mark Mars, who founded the agency Perceptive Flow. Mark shares the story of his agency and shares some really valuable insights. We also touched on one of my favourite topics - ongoing support and retainers! Many, many thanks to Mark, Josh and Catherine for giving us their time and valuable insights.

Season 2, Episode #14: Building the Umbraco Community with Warren Buckley and Ravi Motha

community business sales entrepreneurship independent ecommerce location profits agencies cms conversions buckley ravi motha umbraco

Play Episode Listen Later Jul 6, 2017 31:33

Welcome to another episode of HappyPorchRadio, season 2. Season 2 is all about Umbraco, the friendly CMS. In this episode we are talking community. As web agencies we make extensive use of open source tools to help bout our businesses and our clients' businesses succeed. One of the most intriguing aspects of successful open source projects, like Umbraco, is the vital part that community plays. And I am very interested in the huge effort that many individuals put into supporting and growing these communities. So, this week, I am delighted to be speaking to two stalwarts of the Umbraco community: Ravi Motha and Warren Buckley. First up is Warren, who has been involved with Umbraco pretty much from the start. Warren shares his story and the genesis of uHangouts - which was (and soon may be again) a awesome platform for the Umbraco community. Next we speak to Ravi, who is one of the key people behind the London Umbraco community and the regular meet ups there. Ravi shares his personal story and then we really dig into the challenges of running a regular community meet up.

Season 2, Episode #13: The Story of Cypha with Daniel Christos

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Play Episode Listen Later Jun 29, 2017 18:49

Welcome to another episode of HappyPorchRadio season 2 - the season that is all about Umbraco! This week we meet another cool agency - Cypha Interactive - who are based in Sydney, Australia. You'll hear from Daniel Christos, who founded Cypha 4 years ago. Amongst a number of other topics, we discuss why they use Umbraco, the different types of projects where they have found Umbraco a great fit, the challenges of using Umbraco and much more.

Season 2, Episode #12: Umbraco Perspectives From Two Developers

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Play Episode Listen Later Jun 22, 2017 47:17

Welcome back to HappyPorchRadio! This is episode 12 of season 2 which, as you know, is all about Umbraco! In this episode we hear from 2 Umbraco developers. First up is Blake Clerke. who is an Umbraco developer based in Denver. We talk about her transition from design to coding, the differences between Umbraco v4 and v7, getting involved in local meet ups and then we dive deep into the processes and challenges of supporting, upgrading and maintaining Umbraco sites. You will also hear from Myke Bates, who is senior web developer at a agency called The Alchemedia Project based in Missouri. Myke & I talk about why he loves Umbraco, the positives and the challenges of working with Umbraco and he shares the story of “The Alchemedia Project”. We also talk about how the agency does ongoing support, upgrades and maintenance - all of which I find fascinating to hear a different perspective on. I really want to thank both Myke and Blake for joining me on the show - it’s a real honour to be able to share their stories and insights.

Season 2, Episode #11: The Story of Bluegrass Digital with Nick Durrant and Jacques Nel

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Play Episode Listen Later Jun 15, 2017 47:37

Welcome back to another episode of HappyPorchRadio. This is episode 11 of season 2 - which is all about Umbraco! In this episode we hear from two different people in different roles in one agency. First you will hear from Nick Durrant, who is MD of Bluegrass Digital. Nick very generously shares the story of an established, successful agency and the role Umbraco plays for them. Later on in the episode, you will hear from Jacques Nel - a developer with Bluegrass - as he shares his story of being a developer and gives us an insight into Umbraco development in the agency. It is really cool to hear from two people within the same agency - and I’m really grateful to both Nick and Jacques for sharing their stories.

Season 2, Episode #10: Umbraco in the Wild with Dann Sheridan

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Play Episode Listen Later Jun 8, 2017 37:15

Welcome back to season 2 of Happy Porch Radio. As you know season 2 is all about Umbraco and one of the most common requests we have had is for interesting case studies or stories from Umbraco “in the wild”. And we have a great example coming up for you. On this episode, I am absolutely delighted to introduce Dann Sheridan. Dan is responsible for e-commerce in a global division of a large multi-national - in fact the 3rd largest information services company in the world. Dann shares the story of their multi-year project to pull a complex and disparate collection of technologies across the globe into a common digital marketing and sales solution - a solution that depends upon Umbraco - and specifically Umbraco cloud.

Season 2, Episode #9: Bringing the Umbraco Community Together with the Team from Skrift

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Play Episode Listen Later Jun 1, 2017 39:03

Welcome back, once more, to HappyPorchRadio. This is episode 9 of Season 2 which is all about Umbraco. In the last few episodes we have had some really insightful conversations with agencies and in this episode we shift gears slightly to talk about the Umbraco community. In this episode I speak to the inspiring team behind skrift.io : the monthly magazine for sharing knowledge in the Umbraco community. We talk about how and why they put so much passion into Skrift and the role of the Umbraco community in their professional lives. One of the most important parts of this conversation, I feel, is how valuable it is, as an agency leader, to allow and encourage your team to take part in the wider community. Local meet ups, conferences and relevant festivals are an important part of the continuous improvement of you, your team and therefore your agency.

Season 2, Episode #8: Selling your Expertise with Dane Tatana and Aaron McGee

Play Episode Listen Later May 25, 2017 36:22

Hello and welcome to another episode of HappyPorchRadio. This is episode 8 of season 2 and, as you know, season 2 is all about Umbraco - the friendly CMS. In this show I speak to Aaron & Dane from BKA Digital Outfitters an Umbraco Gold Partner agency in Auckland, New Zealand. There are two really interesting aspects of our conversation that I hope you find especially valuable. The first is the story about how the agency grew a product from the experiences and the challenges they faced with client work. The product is called “The Mirror”, its purpose is to assist in scaling Umbraco web sites to the very large. The second aspect is how BKA “sell” their expertise and not the platform.

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Season 2, Episode #7: Building Open Source Solutions in Umbraco with Nicholas Westby

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Play Episode Listen Later May 18, 2017 30:19

Welcome back to HappyPorchRadio, season 2. In this episode I speak to Nicholas Westby, an experienced Umbraco developer who works with a company called Rhythm Agency, in California. Nicholas shares his story and that of Rhythm Agency. Amongst many other topics we talk about the Umbraco form builder package he created - Formulate - and how the agency supported him in the development of this open source project. It is really fascinating to learn about both his interaction with the wider Umbraco/open source community and the interaction of the Agency as a whole.

Season 2, Episode #6: Beyond Umbraco with Elizabeth Gibbons

Play Episode Listen Later May 11, 2017 25:04

Welcome back to Season 2 of Happy Porch Radio. One of the most fun things about doing this show is speaking to really amazing Agency professionals and hearing the fascinating stories of different agencies & - crucially - learning so much from the insights they share. So, in this episode, I am very pleased to be able to introduce Elizabeth Gibbons to you. Elizabeth is Business Development Manager at (zero)seven, a digital development house in the heart of Brisbane, Australia. I really enjoyed hearing the story of (zero)seven (another agency that had a custom CMS back in the day!) and how they where solely focused on Umbraco for many years and have now expanded to use other platforms as well.

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Season 2, Episode #5: Transitioning to Umbraco from your own CMS with Steve Mathew and Steve Rooke

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Play Episode Listen Later May 4, 2017 41:14

Welcome back to another episode of HappyPorchRadio, season 2! In this episode of HappyPorchRadio we get to hear from two people at two different agencies from very different parts of the world, as they share two stories with a great many parallels: Steve Mathew from Fireworkx agency in South Africa and Steve Rooke from Rade Digital in England. I hear similar stories a lot from agencies who have been around long enough. Back in those heady wild west days of the late 90’s and early 2000’s many agencies where building custom CMS-like functionality as the great platforms (like Umbraco) didn’t exist or where just not a viable option. Many of us built solid businesses alongside creating our own CMS products. But times change, and for most agencies that just isn’t a sensible route today. Both of these agencies have been around for, in internet terms, a really long time and both have transitioned from their own CMS platform to using Umbraco. They kindly agreed to share their stories with us.

Season 2, Episode #4: Building an Umbraco Commerce Platform with Soren Spelling Lund

Play Episode Listen Later Apr 27, 2017 39:06

Welcome back to another episode of Happy Porch Radio, season 2! One of the items that came up quite a lot in the Umbraco CMS in Business Survey we did before the start of this season was e-commerce. In future episodes we will speak to agency leaders who have built successful eCommerce projects on Umbraco, but in this episode we have the pleasure of hearing from Søren Spelling Lund, who is the founder of one of the main commerce platforms in the Umbraco ecosystem - uCommerce. On this episode, Søren shares his wealth of ecommerce experience and how his drive & passion helped him though the tough process of building a product business to the international success that is uCommerce today.

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Season 2, Episode #3: Umbraco from the Client Side with Jessica Rowe

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Play Episode Listen Later Apr 20, 2017 36:50

Jessica Rowe is a veteran lead generation and digital marketing professional. She has extensive experience serving as a marketing technologist and running high velocity lead generation efforts from both the agency and client sides. As the Director of Marketing for a mortgage company, she is responsible for the development, execution and measurement of all digital marketing strategies and tactics for the mortgage division. Jessica has 2 years of experience working with Umbraco and has implemented Umbraco as the CMS to support her digital strategy at two separate banks. [/su_box] Welcome back to Happy Porch Radio, season 2. In this episode I’m delighted to be able to share the story of choosing Umbraco from the other side of an agency relationship - the client. Jessica Rowe is an experienced Director of Digital Marketing and has twice selected Umbraco for large digital projects. We talk a little about her background and the skill set she has built up over the years - and then she shares the story of how and why she selected Umbraco. She very candidly talks about how a previous negative agency experience completely changed the way she approaches these projects, and then we really dig deep into the exact process she used to identify first Umbraco and then an agency.

Season 2 Episode #1: The Origins of Umbraco with Niels Hartvig

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Play Episode Listen Later Apr 6, 2017 36:19

Welcome back to Season 2 of Happy Porch Radio. Season 2 is all about Umbraco and the web agency ecosystem. In particular, we are interested in how powerful, open-source technologies like Umbraco fit into and impact our agencies. Throughout this season, I'll be speaking to agency leaders, developers, designers and Umbraco experts about the business challenges, the opportunities, the people, the community, and much more. To tell that story, we need to start at the beginning. Niels Hartvig is the founder of Umbraco. On this week's episode, I'll speak to Niels about how Umbraco began in the early 2000's, how it has changed and grown over the years, and his vision for the future.

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Episode 7 - Umbraco CMS!

The Cynical Developer

Play Episode Listen Later Jan 9, 2017 35:13

In this Episode we speak to Paul Seal from Media Maker about Umbraco CMS. Paul explains what Umbraco is, what we should use it for, and that it isn't the horrible beast some of us remember. http://cynicaldeveloper.com/podcast/7

umbraco

9. þáttur Hlaðvarpið á jons.is Elmar Gunnarsson Vettvang

Jóns

Play Episode Listen Later Jan 5, 2017 20:06

Elmar Gunnarsson Viðskiptastjóri hjá Vettvang Vettvangur starfar með Umbraco vefumsjónarkerfi sem er “open source” vefumsjónarkerfi. Elmar ræðir kosti þess að vera með “open source” og segir okkur lítilega frá því hvað .NET er. Einnig ræðum við mikilvægi þess að gera góða áætlun í upphafi þegar ráðist er í gerð á nýjum vef og hversu mikilvægt það er að viðhalda vefnum eftir að hann er kominn í loftið. Starfsfólk Vettvangs er mjög ánægt með sitt samstarf við 66° Norður og leggur mikla áherslu að þetta sé samstarf á milli fyrirtækjanna við gerð og viðhald vefsíðna. Til þess að vefsíður blómstri þurfa þær ást og umhyggju að sögn Elmars.

#0 - Обзор .NET CMS с Максом Мушкиным

DotBand.com

Play Episode Listen Later Jun 29, 2016

Рады представить наш нулевой выпуск, в котором наш специальный гость, Макс, делится потрясающим опытом - ему удалось поработать в реальных проектах с такими CMS как SharePoint 2010, Umbraco, SiteCore and EpiServer, о которых и будет идти речь. Также Restuta поддержит беседу рассказав об опыте общения с не такой крутой, но молоденькой и подающей надежды Orchard.Интересное в выпуске:любовь, бизнес и CMSкак между собой разработчики называют SharePointминутки троллинга о роли XSLT в CMSкак выбрать CMS и от чего это зависитгде приятнее деплойментМатериалы, обещанные в выпуске:EPiServer sdk - http://sdk.episerver.com/Tech Notes - http://world.episerver.com/Documentation/Categories/Products/EPiServer-CMS/Free extensions - https://www.coderesort.com/p/epicode/wiki/WikiStartBlog of creator of pagetype builder - http://joelabrahamsson.com/EPiServer Developer resources systematized: http://www.frederikvig.com/2010/05/episerver-developer-resources/#toc-globalization-localizationFriendly community - http://our.umbraco.org/video tutorials - http://wiht.link/umbraco-resourcesblogs: http://www.nibble.be/, http://www.blogfodder.co.uk/P.S. Спасибо DJ Tapolsky за предоставленный трек.P.P.S. Да мы знаем, про металлический шум и уже дали Рестуте по шее, чтобы говорил громче.

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Sitecore 8.1 - Præsentation af nyhederne i version 8.1

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Play Episode Listen Later Dec 21, 2015 12:40

Få en gennemgang af hvad der er nyt i Sitecore 8.1 ved Jannik Devantier fra Sitecore.

uCommerce - E-handelsplatform til Umbraco og Sitecore

Play Episode Listen Later Jun 15, 2015 7:39

Hør om e-handelsplatformen uCommerce og hvordan den nemt spiller sammen med CMS platformene Umbraco og Sitecore ved stifter Søren Spelling.

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uCommerce 6 Demo til Umbraco

Play Episode Listen Later Jun 15, 2015 11:40

Se demo af ehandelsplatformen uCommerce v.6 til Umbraco ved stifter Søren Spelling.

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uCommerce 6 Demo til Sitecore

Succesfulde danske iværksætter historier (Sæson 1)

Play Episode Listen Later Jun 15, 2015 10:36

Se demo af ehandelsplatformen uCommerce v.6 til Sitecore ved stifter Søren Spelling.

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Umbraco, af stifter Niels Hartvig

Play Episode Listen Later Jun 7, 2015 37:04

Få historien om hvordan Umbraco er blevet til et af verdens mest udbredte Content Management Systemer - fra idé til 1.000 installationer om dagen. Det handler om overbevisning, principper, at begå fejl og følge værdierne - og ikke mindst at følge drømmen.

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Sitecore 8 Demo - The Experience Platform

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Play Episode Listen Later Apr 29, 2015 18:19

Se det nye brugerinterface og de nye features i Sitecore 8. Hvordan samles data op i Sitecore 8 og hvordan ser det ud at arbejde med for marketing, hvordan tester man og hvordan redigeres indhold og segmenter i Sitecore.

Sitecore 8 - The Experience Platform

Play Episode Listen Later Apr 29, 2015 12:21

Indledes med det nye forbrugerbillede i marked, hvor brugerne tilgår virksomhed og brand på tværs af kanaler og touchpoints. Det giver udfordringer for den enkelte virksomhed, når data og viden skal indsamles og ikke mindst anvendes til bedre service og oplevelser hos kunden. Hør ved Lars Fløe medstifter af Sitecore - hvad Sitecore gør for at håndtere dette - The Experience platform.

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EPiServer 8 Demo, del 2 af 2 - Ecommerce

Play Episode Listen Later Apr 13, 2015 14:17

Michael Knudsen fra EPiServer demonstrerer Ecommerce delen i EPiServer 8.

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EPiServer 8 Demo, del 1 af 2 - CMS

Play Episode Listen Later Apr 13, 2015 12:31

Michael Knudsen fra EPiServer demonstrerer CMS delen i EPiServer 8.

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EPiServer 8 - EPiServer Digital Experience Cloud

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Play Episode Listen Later Apr 13, 2015 11:25

Jakob Bartholdy fra EPiServer præsenterer version 8 af EPiServer, EPiServer Digital Experience Cloud, som indeholder både EPiServer CMS og E-commerce. Efterfølgende præsenteres to demoer af EPiServer version 8, henholdsvis CMS og Ecommerce.

Vælg den rigtige e-handelsplatform (Tip 3 af 10)

Play Episode Listen Later Nov 30, 2014 5:53

Hør hvad du skal være opmærksom på i dit valg af e-handelsplatform. Hvad skal du se på, hvor skal du kigge og hvad skal du spørge til? Vertica giver dig svaret.

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Find vej i platformsjunglen

teknik teknologi sitecore episerver ehandel umbraco

Play Episode Listen Later Nov 9, 2014 29:02

For mange virksomheder er det en større strategisk udfordring at vælge den rigtige e-handelsplatform, og det gør det ikke nemmere at listen af systemer hele tiden vokser. Brugernes forventninger til e-handel ændres hurtigt, og det stiller nye krav til funktionalitet. Troels Underlien fra Vertica A/S fortæller her om hvordan I vælger den rigtige e-handelsplatform.

E-handel med uCommerce

Play Episode Listen Later Nov 9, 2014 27:10

Bliv klædt på til at vælge den rigtige e-handelsplatform til netop jeres forretningsbehov, og hør hvordan du kommer videre med Sitecore og e-handel.

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E-handel med Commerce Server

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Play Episode Listen Later Nov 9, 2014 29:23

CommerceServer.net bruges af nogle af verdens største online butikker som fx BestBuy.com. Få overblik over mulighederne med Commerce Server og få input til, hvordan du som Sitecore-kunde kan komme i gang med Commerce Server.

Building Umbraco with Benjamin Howarth

Play Episode Listen Later Feb 20, 2014 60:47

Carl and Richard talk to Benjamin Howarth about his experiences working with Umbraco. Umbraco is a CMS system built in ASP.NET. Benjamin discusses how Umbraco has become a key part of his work with Universal Music - and how its affected the entire development practice. After a digression into DevOps, the conversation comes back around to what you need to know to be successful with Umbraco - where it can save you time, where you need to write code, and why you'd want to. This is open source the way it should be!Support this podcast at — https://redcircle.com/net-rocks/donations

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Building Umbraco with Benjamin Howarth

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Play Episode Listen Later Feb 20, 2014 60:46

Hakansson and Robbins Talk NancyFX

Online markedsføring på Internettet

Play Episode Listen Later Mar 26, 2013 56:09

Carl and Richard talk to Andreas Hakansson and Steve Robbins about NancyFX. NancyFX is an open source project to provide a lightweight framework for building web applications. Andreas and Steve talk about NancyFX focusing on the Super-Duper-Happy-Path of web development. The conversation also digs into the diversity that NancyFX supports, running in IIS, with ASP.NET (or not), WCF, Azure, OWIN, Umbraco, even Nginx on Ubuntu! Andreas and Steve also dig into how NancyFX handles testing, different view engines, authentication and cryptography. If you're considering WebAPI, you should look at NancyFX also!Support this podcast at — https://redcircle.com/net-rocks/donations

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Bedste Webshop – Battle mellem uCommerce og Dandomain

Play Episode Listen Later Jul 6, 2011

Hvilken webshopplatform skal du vælge? Hvad passer bedst til dig, din økonomi og dine ambitioner? Mød Søren Spelling fra uCommerce - en ecommerceplatform til Umbraco.... Og mød Kristian Sørensen, Cygnet, certificeret DanDomain design partner... De går 10 runder mod hinanden - hvor de fortæller om hver sin platform - på godt og ondt. Du er velkommen til at smide en kommentar eller et spørgsmål til de to. Og så er jeg spændt på hvad du synes om det nye format. Hent og abonner på podcasten i iTunes. Få en mail hver gang der er en ny episode af PotterCut.

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Musing #44: Umbraco with Warren Buckley

Developer Smackdown

Play Episode Listen Later Mar 30, 2011 86:06

During SxSW Clark had a chance to sit down with Warren Buckley, front end developer with Umbraco. Clark and Warren muse everything Umbraco.

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Hakansson and Robbins Talk NancyFX