Podcasts about Tuv

Simtiem izņemti datu nesēji, datori, telefoni un kaudze dokumentu - tāds ir rezultāts pēdējo nedēļu laikā veiktajām kratīšanām Ukrainas lielākajā korupcijas skandālā. Edgars Rinkēvičs: Tuvākās nedēļas parādīs, kurp novedīs sarunas par mieru Ukrainā. Lietuvas sabiedriskā medija LRT darbinieki paziņojuši, ka ar šodienu sāk nedēļu ilgu protestu pret kaimiņvalsts politiķu mēģinājumiem ietekmēt raidsabiedrības darbu. Saeimas priekšsēdētāja Daiga Mieriņa apmeklē Latvijas Onkoloģijas centru un tiekas ar centra un Rīgas Austrumu klīniskās universitātes slimnīcas vadību. Latvijas Banka un Latvijas finanšu nozares dalībnieki rīko "Tavas pensijas nedēļu" - pasākumu un aktivitāšu kopumu, kura mērķis ir veicināt pārdomātu un savlaicīgu ilgtermiņa uzkrājumu veidošanu. Latvijas vīriešu basketbola izlase šovakar aizvadīs otro spēli Pasaules kausa kvalifikācijā, Vīnē jāspēlē pret austriešiem.

Nolan talks to TUV leader Jim Allister MP and Boyd Slater from NI Humanists

Do you agree with the Supreme Court's ruling that Christian-focused RE classes are unlawful? Frank spoke to TUV deputy leader Ron McDowell and Jack Russell from Parents for Inclusive Education Hosted on Acast. See acast.com/privacy for more information.

Mike Nesbitt has set out his vision for unionism at the UUP conference – but is he ready to pass the baton? Meanwhile at Stormont, arguments over cultural issues take centre stage once again, with the DUP and TUV seemingly at loggerheads. And as Unionist anger grows over Belfast City Council's new Irish language policies, with an east Belfast sign vandalised, we take a look at the stats and surveys behind dual language signage. Ciarán Dunbar is joined by The Belfast Telegraph's political editor Suzanne Breen and journalist Liam Tunney. Hosted on Acast. See acast.com/privacy for more information.

Nolan talks to the TUV's Timothy Gaston and political commentator Mick Fealty.

Dailes teātris aicina uz tiesas procesu „Viņš teica, viņa teica”, ko iestudējis režisors Dmitrijs Petrenko. Precīza, dinamiska un psiholoģiska luga, - tā režisors raksturo vācu autora Ferdinanda fon Šīraha darbu, kurā risinās tiesas prāva starp bijušajiem mīļākajiem, tās laikā atkailinot abu personiskās un profesionālās dzīves. Lugu no vācu valodas tulkojusi Silvija Brice. Tuvākās izrādes „Viņš teica, viņa teica” Dailes teātra Jaunajā zālē 7.,17. un 29. oktobrī.

Dailes teātris sezonu sācis ar poļu režisora Lukaša Tvarkovska otro iestudējumu* teātrī. Izrādē „Orākuls”, turpinot strādāt ar teātra un kino izteiksmes līdzekļu sapludināšanu, šoreiz režisors pēta zinātnes un kara  saistību. Pēc pirmizrādes Rūras triennālē (28.augustā) „Orākula”  pirmās izrādes notikušas arī Dailes teātrī. Iestudējums tapis sadarbībā ar vairākiem ārvalstu partneriem, arī aktieru ansamblis ir daudznacionāls.  Tuvākās „Orākuls” izrādes Dailes teātrī 5., 6. un 7.novembrī. Savukārt šajās dienās 24. un 25.septembrī Viļņā, Lietuvas Nacionālajā drāmas teātrī rāda Lukaša Tvarkovska zinātnes triloģijas pirmo daļu „Kvanta”. -- * Pirms trim gadiem kopā ar savu komandu Tvarkovskis veidoja izrādi „Rotkho”.

Daugavpilī notiek Valsts drošības dienesta organizētas nacionāla līmeņa pretterorisma mācības ar pilnu spēku izvēršanos "Dinaburg 2025". NATO notiek 4. panta konsultācijas par Igaunijas gaisa telpas pārkāpšanu. Labklājības ministrija: Pārbaužu rezultāti badinātā jaunieša lietā būs zināmi tuvākajā laikā. Sākusies meža nozares attīstības jauno pamatnostādņu sabiedriskā apspriešana. Tuvāko piecu gadu laikā pasaulē varētu trūkt 44 miljoni skolotāju. Tā secināts UNESCO Globālajā ziņojumā par skolotājiem. Ar trim mačiem 23. septembrī sākas jaunā Eiropas Ziemeļu basketbola līgās sezona.

Was the PM right to recognise a Palestinian state? Frank spoke to Alliance deputy leader Eóin Tennyson and TUV leader Jim Allister Hosted on Acast. See acast.com/privacy for more information.

Shawn Tierney meets up with Michael Bowne of PI to learn what IO-Link is, how it works, and when to use it in this episode of The Automation Podcast. For any links related to this episode, check out the “Show Notes” located below the video. Watch The Automation Podcast from The Automation Blog: Listen to The Automation Podcast from The Automation Blog: The Automation Podcast, Episode 246 Show Notes: To learn about our online and in-person training courses please visit TheAutomationSchool.com. Read the transcript on The Automation Blog: (automatically generated) Shawn Tierney (Host): Thank you for tuning back in to the automation podcast. My name is Shawn Tierney from Insights in Automation. And this week on the show, we have a special guest, somebody who hasn’t been on in four years. We have Michael Bone from PI. They’re the folks who manage technologies like PROFINET and IO Link. And Michael’s come on this week to talk specifically about IO Link. We’re gonna talk about what it is. We’re gonna talk about when you should use it, and we’re gonna talk about the technical details of IO Link, like, all the things, like, engineering minds like to know about. So I think you guys are gonna enjoy this. It took about two to three hours to edit this one, and I really enjoyed going back through it. You know, we recorded it, I think, four weeks ago. So I hadn’t seen it in four weeks, but I really did enjoy it. I really think you guys will enjoy it too. And that brings up another point. Organizations like PI and ISA and other organizations, they’re not vendors. They don’t sell stuff. Right? And so this episode is not sponsored by a vendor. And, you know, as I was going through it yesterday, I was like, you know, there’s a lot of great slides in here. I wanna share it with the public. So I’ve decided to sponsor this episode myself, and I’ll use this as an opportunity to tell you a little bit about my company and the automation blog, the automation school, and the content I have planned to release this fall, including content on these products right here, all focused on IO Link. And I just actually did a live stream with these, products in front of me. I’ll be doing more tomorrow, and I’ll be adding lessons to my, courses as well on these products. So in any case, but before we get to that, let’s go ahead and jump right into the show and hear from Michael and learn all about IO Link. I wanna welcome back Michael to the show. It has been four years. He was last on in podcast 76, back in September 2021. So just going on four years. Michael, thank you for coming back on the show. If you could, a lot of people may not remember four years ago. Mhmm. So before we jump into your presentation, which which I am so excited about talking about IO Link again. But before we jump into that, could you please tell me a little bit about yourself and a little Michael Bowne (PI): bit about PI? Yeah. Sure. First of all, my pleasure, to be back on on the podcast. It was a lot, a lot of fun. I remember that back in in 2021, and, I’m glad to be be back doing it again. I started with PI North America in 2011 as the technical marketing director. And since 2016, I’ve been the executive director running the show and chairman of the board since last year. I, have the, let’s say, pleasure to serve as the deputy chairman of PI on a global scale since 2015, and I come from a prior to working for PI, I worked for a sensor manufacturer who had some interfaces on there that that brought me an introduct to to Profibus and Profinet. And before that, I studied, physics and and math at at Penn State University. Just, really quick for those. I’m I’m sure many of you are familiar with with PI, but, it was started in the late eighties. Half a dozen companies and universities got together, and they wrote the PROFIBUS spec, and that evolved into the into into PROFIBUS DP and PROFIBUS PA for process automation in the early two thousands. PROFINET came under the umbrella. And the reason I bring all this up is because there are some newer technologies under our umbrella that I I think the audience might wanna know about. Of course, EyeLink is is the one that we’ll talk about today, and that was in 02/2009. But there are some others like Umlocks, which is a location tracking standard. There’s one called MTP, module type package, NOAA, NAMR open architecture, also under our umbrella. And, basically, what we do is promote, maintain, write the specs, turn them into standards, and the work on those specs is done in working groups, which are staffed by volunteers, engineers from member companies. They donate their time to to develop the specs, for these technologies we have under our umbrella. And we’re a little bit unique in that we’re decentralized. So we have competence centers and test labs and training centers located throughout the world. It’s not all just in one headquarter kind of place, and they’re all independent. But they have a contract or quality of services agreement with PI that says, hey. If you have a question about the technologies, go to a competent center. If you want further training, go to a training center. If you want to to test the device, go to a test lab. And then they are all working with regional PI associations of which we PI North America is one of them. We were founded in 1994 by a guy by the name of Mike Bryant. At that time, we were called Probibus Trade Organization. And we are the and now I didn’t come up with this this name. We are the North American Rio League. This is a an IO Link designation, a regional IO Link interest group, which means that we have a a separate contract and and quality of services agreement with the IO Link community to to promote and and work with members, specifically for IO Link here in in North America. And we’re nonprofit, member supported. I got nothing. So you’re talking about products and and and stuff at the beginning. I got nothing to sell today. We’re we’re working solely on on technology. Shawn Tierney (Host): You know, I do wanna throw out there, though, you have a great update every month about all the new products that fall in the buckets of IO Link, PROFINET, PROFIBUS, and a lot of those new products across our IO Link. So while they may not have products of their own, they do keep the, industry up to date on who’s joining up and signing up, for these new these you know, the jump on board and release new products that, that, you know, meet these specifications. And you know what? Maybe you’re not using PROFINET because you’re using brand x or y. You still probably use an IO Link. So Oh, that’s for sure. Very interesting very interesting updates that you publish every month and, as a blog. And, I know when I was doing the news for a couple years, I would always, go to your site to look for new updates. Michael Bowne (PI): Cool. Yeah. Yeah. I guess, I got a slide on that at the end, but the the you’re referring to the, the PROFINews. Shawn Tierney (Host): Yes. The PROFINews. Yeah. Michael Bowne (PI): Yeah. That’s a that’s that’s been a baby and a labor of love, for a while now. And and, oh, man, it’s it’s it’s incredible because every month, the most when we track this kind of stuff, obviously, the most popular article is the new products. Well, because that’s what, right, that’s what people want is the stuff they can buy, the stuff they can use. Yeah. Yeah. That’s and we got another one coming out next week, and every month, we we push that out, and it’s always half a dozen or a dozen new products, half of which are are IO Link. I mean, it’s just growing like crazy. Shawn Tierney (Host): Yeah. And you guys have had some good articles. I think you had a great series, and I’m now I’m stretching it. So stretching the old memory here. I thought you had a great series on on, MTP, which I really enjoyed. Did did I remember that correctly? Michael Bowne (PI): Yeah. We we try and, you know, we try and get some editorial content in there. It’s it calls it falls into, like, three main buckets. What’s new products? What are new trainings and events that are coming up? And then and then some editorial content. I think I think what we’re driving at is I think we need to do maybe an MTP podcast here at some point in the down the road. Shawn Tierney (Host): Probably. Yeah. Down the road. Definitely. Definitely. I I’m still you know, I still have a very casual understanding of it. But, let me throw it back to you because I kinda jumped in and interrupted your your your, update. Michael Bowne (PI): No. It’s good. It saves it saves us at the end when when that slide, we can just just jump over it. Now we’ve we’ve got it covered, and it’s and it’s an and it’s an important one. But you kinda you kinda gave me a nice lead into the to the next one, which talks about, the Ireland community. And I’ll start from the bottom, work my way up as being fieldbus independent. Shawn Tierney (Host): I just wanna break in here for a moment and thank you folks in the audience who’ve signed up for my membership program. Really, really appreciate you all. Eighteen months ago, after reviewing ten plus years of being on YouTube, you know, it was pretty obvious that there’s no real revenue on YouTube. I mean, it comes in at maybe 1% of my monthly expenses. And so that ad revenue there is just not something to rely on going forward because it’s not something that’s been reliable in the past. And so I set up the membership program both on YouTube and at the automationblog.com. And I wanna thank all of you who signed up. I, we have a $5 tier, which I know most people sign up at, and then we have a couple other higher tiers. And so I just wanted to thank you all for doing that. You are actually the membership program’s probably 3% of my monthly, revenue. And so that’s, you know, one or two times more, than, what the YouTube revenue was. So thank you all for that. And I hope that, some of you who are not part of the membership program will consider becoming a member, supporting my work so I can do videos that are not always sponsored videos. Now I love sponsored videos. I love it when a vendor sends me a piece of hardware and then sits down with me and teach me how to use it so I can create a video ad free and share with you on how to use that product, or maybe they just come on the podcast and sponsor it to make it ad free so we can tell their story about their product or service. And I I will continue to do that going forward, but I would really also like to do more audience generated type of, content. So content where you generate the idea and say, Shawn, why don’t you try this? Or, Shawn, why don’t you do this? And a lot of those topics that the audience wants to see, they’re not necessarily topics that the vendor wants to promote with advertising dollars. Okay? And so that’s the whole purpose of the, membership program. Like I said, right now, it’s around 3% of my monthly income comes from and I’m talking about the business income, not my personal income, the business income. 3% of what the business needs to, to move forward and pay its bills every month. But, still, I that that, you know, so many of you have decided to jump in and support me. I just wanted to stop and say thank you very much from the bottom of my heart. And if you’re not part of the membership program and you’re doing financially well, please consider if you enjoy. This is episode two forty six of the automation podcast. Every episode has been free. The audio has been free for all 246 of them. And most of those episodes I funded myself just by well, you can understand how you fund something when you don’t have the income coming in. But in any case, if you enjoy it, please consider becoming a member, and we can branch out and do other things together. And with that, let’s go ahead and jump back into this week’s episode and learn more about IO Link. Michael Bowne (PI): So like you said, yeah. I mean, organizationally, the IO Link community came to PI in 2009 and organizationally under PI because we have the infrastructure for working groups and and IP policies and contracts and things like that. But the IO Link community has their own steering committee, and from the from the outset and from every IO Link event that we do and everything that we do is is independent of, of any Profibus or Profinet stuff. And we try really, really hard to maintain that independence, no matter what vendor you’re using. And there, at this point, we’ve got 500 companies in the IO Link community, and it’s really just growing by by leaps and bounds. So we kinda track this stuff by nodes and all the IO Link companies. They send their node count to an independent auditor, collects the counts, and gives us back an an an anonymous total. So we don’t know where or who is selling them, but we get the total. And you can just see this this hockey stick exponential growth. Particularly in 2023, there was some supply chain over purchasing that that went on. I mean, that’s like we’re looking at a a growth rate of 89% there, which is obviously unsustainable. But still, last year, 9,700,000 nodes were added. Again, because it’s field bus independent, it really has no competitor. And that’s what’s kinda cool about IO Link. I mean, you wanna do and and you don’t need to choose a field bus and therefore get IO Link. You can use any field bus or industrial container protocol, and IO Link works with it. Shawn Tierney (Host): You know, I wanna just, mention for the audio listeners. If we go back to 2012, it looks like we’re probably at the 1,000,000 mark or below it. And as you go to, you know, 2022, you look like you’re 35,700,000. Is that 2022 or 2023? Michael Bowne (PI): Yeah. That’s the 2022. Exactly. 35,700,000.0. Yeah. Shawn Tierney (Host): And then at, the end of twenty twenty three, we’re at 51.6. So you talked about that, you know, overbuying. And then at the end of 2024, we’re at 61,300,000.0. So you can just see from, you know, 2022 to, 2024, you went from 35 to 61. So the adoption, like you said, it’s a hockey stick. The adoption has really picked up. And I think you you hit the nail on the head because it is fieldbus independent. It’s a way to just get more information out of our devices, like sensors and photo eyes, you know, and it’s just you know? I mean, though, these chipsets that come in these, devices now are just amazing. Michael Bowne (PI): And that’s what, I mean, that’s what the whole point of this is. You’re you’re not gonna put a $5 ethernet chip, like, enter $5 ethernet interface on a $15 proximity sensor. But computing and memory has gotten really, really small and really, really cheap that it’s on just about everything. And so this proximity sensor not only can tell you if, like, for example, let’s say it’s on a conveyor belt. It cannot only tell you if the box is there or not, but it can tell you how many blue boxes would buy or how many red boxes would buy or if the box that’s going by is off kilter or or misaligned or something like that. But how do you get that data out in in inexpensively, and here we are. IO Link is is the way to do it. Shawn Tierney (Host): I’m sad to see a lot of these sensors too come with humidity, temperature, and all these other things should be like, really? I can get that out of my Michael Bowne (PI): photo eye. But yeah. Multivariable. Exactly. Yeah. Yeah. You know, traditionally, with an analog interface, how did you get that? You couldn’t get it. Mhmm. But now with a digital interface, which is what we’re talking about, digitalization in the last meter, now you can get that informate that data, that information, and do some pretty cool stuff with it. Shawn Tierney (Host): Yes. You can. Yeah. I’ll talk Michael Bowne (PI): a little bit about the architecture a little bit here to kind of get a little bit into the technical side of things about how IO Link works, but it they’re kind of some main devices, and that’s the IO Link masters and the IO Link devices. And these IO Link masters are available for we have here 16 different industrial Ethernet or field bus systems. 21 manufacturers offer central PLC, like an IO Link master built into the backplane of the PLC if you so desired. And the number of devices that so that hockey stick we showed before is just exploding. I mean, we’ve got 60 something million sold, and we have tens of thousands of unique IO Link devices from hundreds of different device manufacturers that have implemented this interface. And for those that if there’s anybody on the podcast that wants to do this and add this to their sensors, there are a number of different companies that help with, product design, either with the chips, the transceivers, the software stacks, and then a number of companies that help provide technical support in order to do that. So an IO Link system kind of is made up of four parts. Like I said, you have the IO Link master. That’s the gateway between the IO Link devices, the IO Link interface, and the higher level communication system, such as the fieldbus or the in industrial Ethernet protocol or backplane. You have the devices. This is the exciting part. Your sensors, your switch gears, your valves, your signal lamps, maybe some simple actuators, whatever the case may be. You’ve got a IO Link cable, just a three wire unshielded, super simple connection between the master and the devices. And then every device has an IODD or IO Link device description file, and I’ll explain how that gets used to engineer and parameterize the IO Link system and the and the devices. And what this kind of enables you know, traditionally, communication only reached the IO level. You had connection between the PLCs and the and the the the IO, and then it kinda stopped there because all those sensors and actuators were not accessible. They were analog, and you got your one process data. You brought process signal, and that’s where it ended. But with IO Link, what we do is we enable that communication bidirectional, cyclic and acyclic, and that’s the cool part, all the way from higher level systems, not only to the PLC or especially from the PLC, but down all the way down to the simple sensors and actuators, which are now accessible. And you kinda touched on this before where these chipsets have gotten really, really smart and really, really powerful. And it’s not that the it’s not that any of these use cases that are that are being solved with IO Link that none of them are new. What’s new is the ease with which they can be solved. So because you can get all this extra data out, things like OEE, showing things like downtime tracking, track and trace, predictive maintenance, for example, remote monitoring, recipe management, SPC, all these things. It’s not that these use cases are now being solved. The you know, we’ve we’ve been doing this for a long, long time. It’s just the ease with which because because it’s a standard and because all this stuff is standardized in how it gets from the the the device to the master and upwards to the controller, it just makes it easier. If you spend all your effort trying to gather and collect and sanitize the data because every device is different and, you know, that’s just that’s just a mess, and the ROI disappears really fast on any kind of project to do that. But if we have a standard on how to do that, then we make it very, very easy to do, and everything can come in, quite nicely. And and and it just and it just works a whole lot easier. You start getting access to that data. And so what we’re starting to see is connections being made. You know, you talk about the the flattening of the traditional automation hierarchy where now not only is that IO block or that sensor connected to a to a PLC, but it’s got some extra data. Like you said, like, this little photo I might have a a a temperature or a a moisture, you know, sensor also in there, just because it’s part of the the chipset. But the PLC don’t care about that. He just wants to know about the, you know, the information from the photo eye. So what do you do with all this extra beautiful information that isn’t necessarily processed data? Well, maybe the MES wants to know about that. So how do you get that? And in a running factory, in a brownfield environment, rule number one is don’t touch the running PLC. Shawn Tierney (Host): Yeah. Michael Bowne (PI): And rule number two is see rule number one. That thing is running, and any minute of downtime costs more than any one thing on the on the factory floor. Shawn Tierney (Host): Before we go on, I did wanna break in here and tell you a little bit about my website, theautomationschool.com, where I do my online training. I also do in person training. And you probably don’t know that that all started back in 2014 with a Kickstarter I ran for my first PLC basics course. At the time, it was called microprogrammable controller basics, and I ended up changing it just the PLC basics. But in any case, since then, I’ve had added a dozen courses on a various number of topics, and you’ll find them all at the automationschool.com. But what I really wanted to talk to you about is why. Why did I do that? Well, I had spent twenty five years as a certified authorized Rockwell Automation distributor specialist covering PLCs, HMIs, SCADA, MES, and other stuff too. Right? And I knew from visiting, customers in the plant every single workday, almost every workday, that there was a real need for affordable training. So the first thing is, you know, large companies have large expensive, large paychecks, and lots of overhead, so they gotta charge a lot. Right? And so that was a problem because a lot of the people I was working with, you know, the controls engineers, automation engineers, high end electricians and technicians, they had to fund their training themselves. Their company was sort of like, no. We trained this guy back in the nineties, and then he will have to get a better job. So we’re not spending money on training. And so all these people were having to train themselves, and it was unaffordable to either, you know, buy the the, vendors courses. Or even if the the company did have training dollars, it was unaffordable to send them away for a week to a $3,000 course somewhere halfway across the country, probably $3,000 worth of travel and hotels too. Right? And then they go where without one of their smartest guys, right, one of their best people, because you you that’s usually who you’re gonna train and and uplift through the through the organization. Either people are doing good on the lower level, you wanna bring them up and train them on automation. And so that’s why I started the the, automationschool.com because of the the try to provide I knew the the courses would never be Hollywood quality. I mean, this isn’t Hollywood quality. Right? But I knew it could be helpful and and, you know, be affordable by just filming them in my garage. Right? And, you know, picking up some used equipment and putting together the episodes. And the site has grown so much. We have thousands of, students from over a 150 countries. We have hundreds of, vendors we work with. But the other thing I did is, is made up by one’s own forever. Right? So more like an ebook or an audiobook or an m p three album. Right? And the reason I did that and I understand why the vendors don’t do that because they’re like, well, they’ll sign up one guy in the I and e shop, and he’ll share his password for everybody. You know, that could happen. Right? People could rob a bank too. But I’m like, you know, most people, when they buy a course and I saw this. I was on an independent platform for a while, and on that platform, they showed you how the progress of every student. Most people buy the course well before they’re ready to take it. And I’m like, I’m not gonna charge people a monthly fee or only give them access to to a short window if, you know, they have good intentions now, but it takes them a while to actually free up their schedule to get into the course and take it. So that’s why my courses are buy one’s own forever. And it can you know, as they grow, the price goes up because I’m adding more and more content, and I do split them out and make cheaper versions over time. But, those people who buy in early, they get the like, my s seven course. Like, I think it originally came out at 40 or $50, and now it’s $200 because I’ve added so much to it over the years. But in any case, same with ControlLogix and CompactLogix. And then the other thing too is I want them to be able to take it more than once. Right? So if you take a let’s say you take a ControlLogix course. Right? You don’t use it for a couple years, you probably gonna have to take it again. And I don’t want you to feel like you have to pay a monthly fee to do that. It’s like an ebook or an m p three album. You bought it. You bought access to it, I guess I should say, and now it’s yours. Right? And the other thing too is I support my students personally. Okay? So I check the website every day for questions, every work day. I should say, you know, I do take Sundays off. So in any case, if you’re if it’s a work day, though, and I’m working, I’m not on vacation or traveling for business, I’m up there. I’m answering questions. And I should say, even when I’m traveling on business, I’m I’m on there answering questions. So although if I don’t have any hardware, there’s some questions you can’t ask. Right? I guess I should have said some questions you can’t answer. But in any case, I just wanted to share that with you. Theautomationschool.com, a high quality online courses, five star rated, buy once, own forever, and guess what? I’m updating all the PLC courses, and if you already own or buy one of the existing PLC courses, you not only get the updated lessons that get added to that course, you get the new course completely free. So I’m not gonna charge you for just an updated version of a class on the same core on the same product. Right? That would be kinda silly in my opinion. So, I hope you guys appreciate that. Again, if you didn’t know any of this, if you have any questions, if you go over to the automationschool.com, at the very top of the site, you’ll see links to contact me, set up a meeting, leave me a voice mail, fill out a form. You know, I have many ways you can get in touch with me. And if you have multiple people you wanna sign up, I do have multiple seat discounts starting at three seats. And, I do actually work with a number of Fortune 500 companies who, you know, enroll maybe 10 people at a time to get that discount. And you know what? Unlike the big vendors, if somebody you sign somebody up and they all take the courses, I’ll let you replace that person for free of charge. You don’t have to pay anything extra. If you sign up Joe and he decides to quit or leave or not to learn, you can put Bob in his place. That’s not a problem. Now I have said some situations where the same spot kept getting replaced or replaced or replaced. At some point, I do charge a maintenance fee to to switch the names out. And then, hey. Look. If Joe leaves and he took, you know, two out of three courses, I’ll prorate refilling that seat with the new person. Right? So whatever percentage of the lessons he took versus the total number of lessons, I’ll prorate it. So, you know, we’ve had number of cases where somebody goes through half of the content then leaves, so we can reset that seat for half price. And I that’s something you won’t find, any major vendors doing as well. So if you have any questions about that, reach out to me over at the automation school dot com. And with that said, let’s jump right back into this week’s episode of the automation podcast. Michael Bowne (PI): In a brownfield installation, what we’re seeing these these cool little edge gateways, And what they’ll do is they’ll grab the bus, they’ll collect some data, and pump it out the other side via, you know, maybe an IT protocol that that the IT guys wanna know about or, you know, like an MQTT or an OPC UA. Of course, in a in a greenfield, in a new installation where you’ve got a brand new PLC, yeah, get the data there. That guy has all the brains, has all the all the information in one ply in all in one place, so get it from the PLC. But in Brownfield, I the edge gateways, even some IO Link masters are being put on the market that have not only an industrial Ethernet interface, you know, just on one port, on the same port, industrial Ethernet interface for control, but that interface will also speak like a higher level IT protocol like an MQTT or an OPC UA, so you can get it even from the IO Link master that data is is accessible. So the different ways to get it, and, and that’s kind of the whole point is is getting that data from the sensors to the to the master and then further upwards. Shawn Tierney (Host): We actually covered a product on the show that had two ports. It had one for your fieldbus Michael Bowne (PI): Yeah. And then it Shawn Tierney (Host): had a separate one for your IT or your IOT or your MQTT, which I thought was so inventive too because now the control system gets its data, and it’s under control. But reporting wise, you know, that’s kind of the best of both both worlds. You don’t have to have two sensors. You can send it to data both ways. And, yeah, just it’s the way you can do with these things and, you know, a lot of the sensors you probably have out there, I’ve noticed that some vendors, every sensor they sell is IO Link. So Yeah. You may already have it installed and not know it because the price difference to add it to some products. Once you get up to the fanciest sensors, of course, not the simplest sensors, but once you get up to the fanciest sensors, it’s it’s, you know, there’s a lot of horsepower in that chipset. So, you know, they can add IO Link for for pennies on the dollar. So very interesting stuff, though. Michael Bowne (PI): Yeah. That’s that’s a good point. And and, you know, of course, we could spend all day talking about IT, OT, and the segmentation of networks and all who’s who owns the IP addresses. And we I mean, that’s a whole separate topic. But in cases like that, yeah, it’s cool. You got a separate port. IT can do what they want on their one port. And if but, hey, don’t touch me in the control realm because Mhmm. This is my this is my realm. And and you bring up another good point, and that’s kind of there’s a I don’t I don’t wanna say that, you know, there’s there isn’t, like, a thick black line between, okay, this sensor is simple, therefore, should have IO link, or this sensor is complex, therefore, should have its own industrial Ethernet, interface. There’s almost a little bit of a gray area, but you’re right. I mean Mhmm. We kinda leave it up to the vendors to decide. Hey. My thing needs the horsepower that and it’s so complex that I need something like, like, an industrial Ethernet protocol. But, oh, you know what? This other central line is tailored for low cost, and so, therefore, I’m gonna put IO Link on it. But that’s, you know, that’s up to them to to decide. So when we talk about IO Link in terms of benefits, we kinda like to make the analogy with USB because everybody knows USB. You got your USB cable. You plug it into your computer on one end. On the other end, you plug it into your you know, you plug your mouse in or you plug your keyboard in, and you plug your key your printer in. Automatically, it it uses the same cable. It’s always the same. Everything everybody’s using that interface, and we kinda see the same thing with IO Link where it’s just a unified, unshielded three wire sensor cable, and it can use be used with all IO Link devices. Up until now, you know, if you had smart devices, right, memory and computing power is smaller and cheaper. Up until now, to get that extra information out, you would need multiple cables. The wiring is time consuming. It’s expensive. They’re large, costly to to install and maintain. But But with iolink, you just you just plug it in. It’s a simple m 12 plug, and then you don’t have all these spare parts of different cable types. It’s just one cable and, easy to maintain, thin, flexible. I’ve got a I’ve got an example here I’d like to highlight, and I’ll try and talk through it for those that are that are listening instead of instead of viewing. This is an example of 256 IOs via 16 fieldbus modules. So, like, fieldbus like remote IOs or whatever the case may be. So we’re connecting them to a PLC out in the field. And to do that, we would need 16 fieldbus modules in order to do that. These are just let’s let’s call them simple DI, you know, digital input proximity sensors. Mhmm. Shawn Tierney (Host): Mhmm. Michael Bowne (PI): With IO Link, we can do that via just one fieldbus module. So that’s just one IP address or one IO Link master. So already you’re cutting out 15 of those more expensive devices. And then we use what are called so called IO Link hubs, which bring those DI signals, put it all on one IO Link connection, put it into IO Link master, and send it out the other side. And with that, we can connect if you imagine these 272 IOs as shown here via just one fieldbus module. So it’s showing just huge, huge, huge savings simply on cost alone, due to the wiring. And, that that one cable, it fits all sensor types. So simple sensors, like a proximity sensor all the way up to complex devices like pressure, temperature, signal lamps, and even simple actuators all use the same IO Link cable. Shawn Tierney (Host): So where an IO Link device would be giving you not just on or off, but a lot of other information and some of that analog information. If all you had was a dumb device, well, now I can put 16 of them or so, you know, some number of them together Mhmm. Bring them into a hub. And each since each device only has an on or off, where a regular IO Link device would have lots of other information, you can now just join them all together and say, okay. Here we go. Here’s inputs one through x. Michael Bowne (PI): It’s, almost like multiplexing, put it all together on one and then Mhmm. Pump it out the other side. Yeah. Shawn Tierney (Host): Perfect. Michael Bowne (PI): The other way we relate IO Link to USB is kind of in the the identification and parameterization. So if we look at how you plug your printer into your computer, you plug it in, and automatically, your computer says, oh, okay. I know that that’s a HP something something desk check printer and and okay. How do you wanna do you wanna do color or black and white? Do you wanna do full duplex? Do you wanna do back and white, back and front on on the printing? And the same is true for for IO Link. So you plug in that IO Link sensor into your IO Link master. It reads it. It says, hey. The dialing says, hey. This is who I am. This is my type. This is my serial number. Every device has a vendor ID and a device ID. And then the IO Link master goes up and gets the IODD file, and I’ll show that here in a little bit, and then you can start that parametrization. And it’s just like it’s just like a USB. It’s it’s, no special knowledge is required. You can format changes very, very easily. You can even do them on the fly, for example, with an HMI on the on the machine. And, the identification methods make sure that you don’t plug in a wrong device into an IO Nialink port, which could stop the machine. It’ll it’ll it’ll recognize that and prevent, incorrect connections. It allows you to exchange devices very easily of the same type or the the same same manufacturer, same same device. So just like USB, it it it kinda works in that way. And then the other way, it’s kind of like USBs in the diagnostics, and this is a really, really powerful part of IO Link. So when your printer says, I’m out of paper or I’m out of toner or there’s a paper jam, it sends that signal, standardized signal to the to the computer, to your computer, your PC, and you know exactly what what to do, how to fix your your printer, why your printer isn’t working the same as true for IO Link. We’ve standardized these diagnostics. So this is a, a photo eye saying, hey, under voltage or over temperature or the the window on the photo eye has gotten dirty, so signal quality is deteriorating. So we standardized all this, so that these diagnostics all come in the same way, and, you can, you know, fix any any problem as fast as possible to to to, minimize downtime. And in the case of things like signal quality, hey. The the the window’s getting dirty. This enables things like preventative maintenance. Oh, I know I’m going into a planned shutdown next week. Now’s the time to go out and clean those sensors kind of thing, because I know that they’re I know that the signal’s going is deteriorating. So some cool things like that, that wouldn’t be possible with a traditional analog signal, which we’re showing here. And it also makes really no sense. I mean, in this example, what we’re showing here is a generic this is a pre pressure sensor. You know, it does its measurement. It then does some amplification, and then to stabilize the signal, it does an a to d, puts it into a micro, which does some temperature compensation linearization. But then, traditionally, prior to IO Link, what you do is then do another data a to send it out via zero to 10 volts or four to 20 milliamps, whatever, into the into a, an a to d card on the backplane of the PLC, I mean, this is just this is just crazy. It’s it’s time consuming. It’s, the the signal is still susceptible to interference. The the analog inputs on the cards on the PLC are expensive. There’s manual calibration of the signal. But with IO Link, it just makes sense. You take that signal right from the micro, pump it out digitally via an IO Link inexpensive interface to your, to your IO. And, we use that unshielded three wire inexpensive cable, Shawn Tierney (Host): and Michael Bowne (PI): then you get all those parameters and diagnostics. And, really, that’s the point of using IO Link is all that extra data, all that extra information that that comes along with the the process data. Shawn Tierney (Host): Yeah. And so those of you who are listening, I mean, what we saw there was to to shoot out a four to 20 milliamp signal or zero to 10 volt signal, it had to convert it from the digital value that was inside the device to analog, then I have to pump it out. And, you know, we always have to worry about noise and, you know, shielding and all that, you know, depending on the length of the run. And then in the PLC analog card, it’s converting it from analog back to digital, so you have that zero to 32,000 value or zero to 64,000, whatever your PLC does. And so IO Link does eliminate that. It eliminates the noise of your traditional analog. And I know I’ve met so many customers say we have no noise issues on our analog, and that’s great. But not everybody’s in that same boat. So you’re eliminating that d to a and then a to d, and that’s that’s you’re keeping everything digital. So you’re not only getting a cleaner, more accurate value from your device, you’re also getting all those additional pieces of information and the ability to be maybe configured to products. Some of these products need to be changed based on the type of product they’re sensing, you know, the type of fluid going through, the recipe that’s being drawn, the lighting, the colors. So all those different things, you you know, with a typical analog signal, you’re not gonna be able to send back and do a configuration to it. So, go ahead. Back to you, Michael. Michael Bowne (PI): No. You’re right. Exactly. We we have I I took this line out of this deck for the for, you know, for for brevity, but we show examples of of particularly food and bev, right, where you have batches, different I’m running a different batch. I’m running a different product. I need a different label on the on the bottle or whatever I’m running through the the the machine. You reconfigure that via the HMI. It sends all that stuff down to the sensors. Okay. Now I know I’m looking for I should be sensing this instead of this. Shawn Tierney (Host): Yeah. It could be a clear bottle sensor, the clear bottle detector that the bottles change colors. So it’s has a different setting, or it could be background suppression depending on the color of the product. You need a different setting or a color sensor. Maybe you’re making different products and the different colors, and so, you know, all this is now configurable through your PLC, through your control system, through your HMI, which I just think is so cool. Michael Bowne (PI): Yeah. It’s it’s it’s super cool. Alright. Let’s get a little bit technical here. I think for some of the engineers, that might be nice. The IO Link signal and 24 volt power supply, like like we talked about before, it’s it’s an m 12 connector. So you’ve got five pins. Your pin one is your high, pin three is your low, and then pin four is your CQ line. That’s that’s where the IO Link digital signal lives. It’s serial. It’s bidirectional. It’s point to point. And then we also have on that same pin four, if you so desired, you could also parameterize your device via IO Link, set it all up, and then put it in what’s known as a CO mode or simple IO mode. And I’ll show that on the next slide too if maybe you’ve just got a digital IO, that you want a fast switching interface. So pins one and three are our power. Pins two and five are freely assignable. So for example, if you wanted to use that pin four for your IO Link signal and then separately have your own DI or DQ line, you could do that using a three wire, four wire, five wire cable. And then what’s cool also in IO Link and we’re starting to see this more and more is we call this port class b, same m 12 connector, same five pins, but pins two and five provide a separate power supply for additional power because and this is cool. We’re starting to see more and more IO link just, like, simple actuators Mhmm. On the market. And that’s really neat. So let’s say you’ve got some simple linear actuator, not not a complex, you know, driver, you know, or motor or something like that, but a a simple linear actuator. You can drive that via IO Link if you just gotta move something really, you know, maybe maybe even within connected to the same ports, on the master as some other sensors, and so you can do that logic in the master itself, you know, simple simple stuff like that. But that’s also possible with IO Link where you can drive it, not just sense it, but also actuate it with with IO Link. So that’s that’s some cool stuff that’s coming down the line. Shawn Tierney (Host): You know, and I found that all the IO Link devices I had here, they came with the SIO mode already set up. So I was able to use the photo eyes and the proxies and all the other devices just as simple IO devices and without even touching the IO Link side of it, which I think is cool because, you know, in in many cases, you just need a photo eye to get up and running. Right? Michael Bowne (PI): Yeah. And that’s and that’s how they come out of the box. So out of the box, it’s in that CO mode. And I think you you kinda touched on this before. Maybe many customers have IO Link devices Yeah. On their machine. They don’t even know it Mhmm. Shawn Tierney (Host): Because they Michael Bowne (PI): took it out of the box. They needed that photo. They plugged it in and away they went. But there’s also that all all that extra stuff. If they wanted to, they could get down into the IO Link part of it. Mhmm. Maybe to reparameterize it, or what if you got to change, you still wanna use the CO mode. You just want that digital input. What if you wanna change the switching distance, for example, something like that? I don’t want it to switch at one meter. I want it to switch at two meters or whatever. So all that all that can be configured via IO Link. So on the if we if we talk about the the IO Link communication itself, there are three transmission speeds, comms one, two, and three. Comm one is 4.8 kilobits per second. COM two is 38.4 kilobits per second, and COM three is 230.4 kilobits per second. IO Link masters support all three comm modes, but devices are free to choose based on what they’re sending. If it’s temperature, maybe you don’t need COM three because that’s changing more slowly than something like like like we’re talking about a proximity sensor, which may want to send that a little bit more quickly and uses that that COM three mode. Many, many devices use COM three mode because still two hundred two hundred thirty kilobits per second, that’s, you know, that’s not gonna that’s not gonna kill you. And then a typical cycle time, because this is the question we get all the time, is what kind of cycle time can be achieved? It’s about a millisecond at at com three. So if you’re, you know, trying to go submillisecond, you know, maybe IO Link is not is not the solution at that point. But for many, many applications, that one millisecond cycle time can can, can accomplish whatever they need to. And then what’s cool is that from the EyeLink master’s perspective, it’ll have eight or 16 sensors connected to it. Each device can be set independently. So on this port this device, I’m talking at this comm rate and this cycle time. This other port number two, I’m speaking at a different transmission speed and a different cycle time and so on and so forth, you know, so that you’re not sending data unnecessarily that is simply just being sent for the purposes of being sent. And that’s and that’s pretty cool. Shawn Tierney (Host): And a lot of times, you don’t because you’re not reading a digital on off, you don’t the speed, you’re you’re actually getting a value, and that value a lot of times your PLC is not gonna be running faster than a millisecond scan time. So if you’re getting your value updated, you know, faster than the PLC, then that’s a then then that’s really what you need. Do you know how fast is your PLC running? How fast can your program controller use that value? And, you know, I’d be hard pressed to see a lot of applications where they’re breaking that one millisecond update rate. The other thing too is just because we’re talking at the speed doesn’t mean the actual calculation is even possible in a millisecond. So, you know, temperature changes, things that that sensors there’s limit limitations to the physical world. You know? And, you know, I I don’t know if anybody’s ever said this to you before, Michael, but when I first saw the whole comm thing, I thought that was confusing because having grown up with PCs, I always thought of comp one, comp two, comp one group. Right? And these are really just bought what I would call from the old days, sewer rates. Right? Michael Bowne (PI): Yeah. Exactly. Shawn Tierney (Host): Exactly. Insight why why they is it just maybe because it was the standard started overseas or any idea why they went with CALM? Michael Bowne (PI): I’m not gonna lie to you. That’s the first time I’ve gotten that question. Shawn Tierney (Host): Really? Okay. Michael Bowne (PI): Why they’re called that yeah. Let’s just let’s just rewrite this. They call it BOD one, BOD two, BOD three. Shawn Tierney (Host): I know. It’s just so weird. But, anyways, sorry sorry, audience. I just have Michael Bowne (PI): That’s a good one. That’s a good one. Nope. I’ll take that one back. Alright. So IO Link data comes in a couple different flavors. You have your process data. That’s your bread and butter, what you’re using to run the run the factory. Transmitted cyclically in a Telegram, the the data size is defined by the device, and it can be up to 32 bytes for each device, both input and output. Along with that comes a value bit indicating whether the process data is valid or invalid, and this can be transmitted is transmitted cyclically with the the process data. And then you have things that happen acyclically. These would be device data like parameters, identification data, diagnostic information, and these happen on request of the IO Link master. Obviously, a lot of that happens during startup, but also can happen during runtime if, as shown here on the slide with the with the last case, events can be error messages. So the the, the device will set a flag. Hey. There’s a short circuit or so, and then the the master can pull that device for more information, more diagnostic information, based on that event flag that’s that’s set by the set by the device. And so, the the question we always get at this point is, how do I make this all work? How do I integrate this stuff into my into my plant? Shawn Tierney (Host): Before we go any further, I did wanna jump back and tell you about a service I’m doing that I don’t think I’ve talked about very much, and it’s comes in two different flavors. First of all, I’ve actually had some vendors and companies reach out to me and say, Shawn, I know you don’t wanna travel all around the country with all your equipment. Right? That’s not what you do, but we want you to come out and teach us something. Would you come out and do a lecture? We’ll set up our own equipment. And, can you come out and just run us through some of the products and teach us some of your knowledge, and you don’t have to worry about bringing all the equipment with you. And so that’s something I really don’t talk about much, but I do wanna tell you that if you’re looking for training and you need it on-site, of course, you do have to pay for my travel time. But if you do want me to come out for a day or two days or for a week and do training on any of the products I train online now. Now if you want me to come out and do training on a product I don’t already have a curriculum on, I can’t do it. The building the curriculum is where all of my costs is on the training. Right? I shouldn’t say that. The web service in in in the back end does cost something every month as well, but most of the time it goes into and that’s really what being self employed is it’s time. Right? Most of the time goes into build building the curriculum. So if you have a need for somebody like Shawn, we can’t do a webinar. We can’t do a Teams meeting. We we can’t do online training. We want you to come out. And, again, I just got a call on this yesterday. Yes. I can do that. As long as the curriculum I’m gonna teach you is something I already have existing. And, I’m not gonna hand out lab books. We can buy you lab books if you want. People sell great lab books for $80.90 dollars a pop. If you want lab books, I’d be more than happy to include that in the quote. But in any case, I that’s one thing I do. The other thing I’ve been doing with vendors is they’ve hired me to come out and interview them at their trade show. So, usually, what happens is somebody will sponsor a podcast for $5.99. They’ll come on. We’ll do the interview. I’ll edit it all up. I’ll put their links in. We’ll talk about the thumbnail, and then we’ll release it ad free. Right? And so that covers my cost of producing that episode roughly. Right? We just raised it from $4.99 to $5.99 because most of the shows were were actually upside down on, so we need to raise it a little bit to make sure we’re covering our cost. But in any case, sometimes vendors have, you know, they have their own trade show, and they may have all of their product specialists there. And they’re like, hey, Shawn. We would like to do six or seven interviews at the trade show. Would you come out and actually record them there? We’ll pay your flight. We’ll pay your hotel and your expenses to get there and back. And so that’s another thing I haven’t talked about much that I’m doing. I’m working with some, you know, top five vendors to do that, and I’ve done it in the past. And so I did wanna explain it to you if you’re a vendor listening or if you are, talking to your vendor, like, you should have Shawn come out and interview all your people. You have them all in one place. Let them know that they can contact me about doing that. Again, you can contact me at theautomationblog.com, LinkedIn, YouTube, theautomationschool.com, pretty much any way you want. You can write me snail mail if you want. But in any case, I do wanna share that, and we also have in person training. I think I’ve talked to you guys about this quite a bit. We do custom in person training for as little as two people, $900 a day up to four people. And so if you wanna get some people in here, we can actually do Allen Bradley and Siemens in two days back to back. One day Allen Bradley, one day Siemens. So if you wanna learn two PLCs in two days back to back now I do have somebody ask me, hey, Shawn. Where’s your schedule of upcoming courses? And back in my previous life of twenty five years, we were always trying to sign people up and then canceling, you know, events and classes because, we wouldn’t get enough people to meet the vendors minimum. So I don’t wanna do that. So I don’t have actually any dates now. I have been talking with doing a intensive POC boot camp, but, you know, I just got so much things going on in my life right now that I don’t think I could pull that together this fall. But in any case, if you need some training, you wanna send your people here, we can even start at, like, noontime and then end the final day at noontime so you can get your flights and travel and all that. We’re one hour away from Albany, New York, and that’s a great little airport to fly in and out of. Actually, I’m flying out of it in November. They’ll go to a trade show, to interview vendors, vendors, product people. But in any case, I just wanna break in. There’s something about my company. I don’t think I ever talked to you guys about much, and so I just wanted to insert it here since I’m sponsoring this episode and eating the cost to produce it. I wanted to share that with you. And now, I won’t be back until the end of the show, so please enjoy the rest of this episode. Send any feedback you have to me, and, we’ll talk to you at the end of the show. Michael Bowne (PI): And it kinda works like this. So you have your IO Link device, which has an IODD file, which we mentioned earlier, that gets ingested by a parameterization tool. The parameterization tool comes with the IO Link master. Could be a separate piece of software. In some cases, could be a web page built into the IO Link master itself. Depends on depends on the vendor. But then what happens after that, how that data goes from the IO Link master to the controller, the PLC, is fieldbus specific. So you have your own, fieldbus file, you know, GSD or EDS or ESI, whatever the case may be, which is ingested by the engineering tool of the of the PLC and kind of outside way outside the scope of of of IO Link. And so the EDS file, the GSD file, and and that is the that data then gets sent via fieldbus, and that’s the sum of all the IO Link device data from all the ports on the IO Link master, where that IO Link communication as as defined by the IODD file, configures the port for the master and for the devices. And so an IODD file is provided by the devices, and every device manufacturer must provide an IODD for their device. It can be downloaded from the IODD finder, which is a website, and, it it describes what the entire device does. It describes the process data length, the process data structure, the parameter the name of the parameters, what range to expect, the data types, the addresses of the parameters in the in the in the indexes and subindexes. It can talk about GUI information, pages on which a parameter shall be displayed, names of parameter pages, all this kind of stuff is in an IODD file. It’s a it’s a zip file where you have that IODD as an XML. So that’s how we format the file. So it’s it’s both and this is the key part, both machine readable and and human readable. It’s got a little picture of the device, picture of the manufacturer logo. And with your permission, maybe I can show the IODD finder. It’s, ioddfinder.io-link.com. Mhmm. Looks simple enough. Let’s say we wanna look at a I’m gonna type in something here. Max ref. Let’s pick this. So this is just a this is a reference design, not an actual product that that, an end user would employ in their in their factory, but a reference design of something that maybe a device manufacturer would use. And it’s shows the manufacturer name, the article name number, the product name, the device ID. All that stuff is ingested by the parameterization tool, which then uses that information to go up to this IODD finder and grab the IODD file shown here, which can be downloaded if you wanted to look at it yourself. But in the past few years, we implemented what’s called an IODD viewer, which is pretty cool, which takes that nice XML file and parses it. So in human readable form, if you wanted to compare quickly, hey. I’m an end user. I wanna compare the IODD file from device vendor a to device vendor b to kinda see what kind of features they have. You could do that all very easily, and that’s shown here in the IODD viewer. What’s really what’s really neat about this IODD finder is that it has two ways it it it gets accessed. That’s this website that I just showed here. So as in humans are are accessing it, but it’s also accessible via API. And we we track the the traffic to the Audi divider, and the vast, vast majority of the traffic comes via API. So these are IO Link masters that just had a device connected to them. Parameter is I’m sorry. Parameterization tool that has a you know, or connected to the IO Link master that had device connected them. They go up to the AudiD finder, and they pull down that IODD file for the device that was just connected so that now they they can be, configured. And that’s really, really cool stuff. So all these IODD files are in one spot, in one database up there for for viewing or via the IODD viewer or for access from any number of IO Link tools out there. Shawn Tierney (Host): So when we’re talking about API access, we’re talking about the tool we’re using to configure the master. So it could be a web page built into the master, or it could be a separate software program. Do I have that correct? Michael Bowne (PI): Yeah. Right. So the parameterization tool, yeah, is usually is usually a software package that’ll run on your computer connecting to your, IO Link master that parameterizes the IO Link master. Yeah. Shawn Tierney (Host): Excellent. Or Michael Bowne (PI): through the network somehow. Maybe through the network. Yeah. Goes out and grabs that IODD file from the IODD finder to, you know, to parameterize that port in that device. Shawn Tierney (Host): Which is excellent because in previous iterations of smart networks and smart devices, you always have to go searching a vendor’s website, and then people would get the wrong file, and then I would be in the field saying this is never gonna work because you get the wrong device file. If they can’t give you the right device file, you’ll never get it to work. You know? And so this is much better having the organization have everybody require everybody who has IO Link to put their IODD files in the one place so everybody can always find it. And so the software tools can find it automatically for you, which is just a huge a huge change versus what we went through in the nineties. Michael Bowne (PI): Exactly. We came on a CD or something or what I mean, God only knows. I’m gonna switch gears a little bit here, talk about two topics subtopics within the IO Link domain, and one of them is IO Link wireless. This is, what we call is bridging the gap. So it’s an IEC standard, six eleven thirty nine as of November 2023, Shawn Tierney (Host): and Michael Bowne (PI): it’s enabling connections that simply weren’t possible before for IO Link. And in an example here, we’re showing a a smart machine tool where the IO Link sensor is integrated into the chuck of the lathe. Now that guy is spinning at 6,000 RPMs. That connection simply couldn’t be possible couldn’t be done any other way than with IO Link wireless or, let’s say, independent movers. So you’ve seen these moving systems where you’ve got the either floating or on a on a rail the other track systems exactly. If you integrate the smarts of IO Link onto the movers themselves instead of using, SCARA or Delta robots to do the to I mean, that’s you’re saving huge amounts of cost Mhmm. That way if the if those guys can move on their own, and they use IO Link wireless to do that. Slip rings where certainly sending power, is is well known, but sometimes communication can be tricky via slip ring. Mhmm. Yeah. End of arm tooling, like robot robot end of arms where you have a you’re gonna change the tool at the end of the arm. It’s more lightweight, saving on on robot cost that way. Less fewer lighter robots can be used, but it’s it’s, it’s cool. It the architecture looks pretty much the same, where you have your field level, your IO, and instead of wired connections, it’s it’s simply a wireless connection. Is that wired? It’s it’s wireless. And and what’s different about IO Link Wireless is that it was built for industry. So I think in the past, people have been burned by wireless technologies that made some promises that didn’t maybe you know, they they couldn’t meet the the the the the rigorous environment and and requirements of of industry, but that was different. It was built for industry from the start. So it uses the two point two point four gig license free ISM band. And what we do is a is this frequency hopping so that we use the same IO link, you know, data structure. We do this frequency hopping, and it’s it’s a cycle of five milliseconds. So you’re not going to get that one millisecond time that you get via wired IO link. We do a five millisecond cycle time, and then it’s using this frequency hopping method. It’s basically cable grade, connection, 10 to the minus nine error probability. You can have hundreds of wireless devices in a machine, and it’s deterministic. It’s designed it is designed from the outside for both for control, of course, but, of course, also for for monitoring and maybe, like, a brownfield. You wanna you can’t get IO Link to a sensor or something that you can maybe use IO Link wireless to get access to some some hard to reach sensor. Shawn Tierney (Host): Well, you know, I thought that I think this is so

Abrimos con los tres discos favoritos del mes, con los japoneses tropicalizanres Minyo Crusaders, el marroquí flamenquizante Alaa Zouiten y, desde Tuvá, las grabaciones históricas de Gennadi Tumat's Ay Kherel. Seguimos desvelando secretos de oriente, con músicas con inspiraciones en Asia Central, Anatoila, el norte de África y la India. We open with the three favorite albums of the month, signed by the tropicalizing Japanese Minyo Crusaders, the flamenco-inspired Moroccan Alaa Zouiten and, from Tuva, the historical recordings of Gennadi Tumat's Ay Kherel. We then continue unveiling the secrets of the East, with music inspired in Central Asia, Anatolia, North Africa and India. Favoritos de septiembre September favorites - Minyo Crusaders - Tairyo utaikomi - Tour of Japan - Alaa Zouiten - True story - Aficionado: Flamenco moro - Gennadi Tumat's Ay Kherel - Manchurekting batkan suunga (borbangnadyr song) - Aldyn dashka / Golden cup Secretos de oriente Secrets of the East - Kali Fat Dub meets Balkan Voodoo Orchestra feat. Ay-Kherel & Aleksander Kuzmic - Shamans - Shamans [single] - Saparbayev Kosaman Begalyuly - Erke sylkym - Tasbaqa: a live dombra album - Akyltai Ali - Akan akzhelen - Tasbaqa: a live dombra album - Nadir Ben - Zine el 3amama - Maturity - The Secret Trio - Dik halay / Diyarbekir halay - Old friends - Varijashree Venugopal - Ranjani - Vari (The live sessions) - Shakti - 5 in the morning, 6 in the afternoon - Mind explosion (50th anniversary tour live)

Nolan talks to TUV leader Jim Allister and law lecturer Dr Ciara Fitzpatrick

This week Shawn Tierney hosts Michael Warren from Wieland Electric in studio to demonstrate the SAMOS PRO Safety Controller in episode 15 of The Automation Show Season 2: #Automation #IndustrialAutomation #InsightsInAutomation Watch The Automation Show: Samos Pro Safety Controller Listen to The Automation Podcast from The Automation Blog: Show Notes: Thanks to Michael for coming out to our office, and to Wieland for sponsoring this episode! For more information about the SAMOS Pro Safety Controller, see the below links: Wieland Electric Safety Products Free Download of Samos Plan6 SAMOS PRO SAFETY CONTROLLER Safety Training Wieland Electric North America Contact info Note: The video edition was originally released on 07-22-25, and re-released with Audio Podcast Edition on 08-21-25. Read the transcript on The Automation Blog: (automatically generated) Shawn Tierney (Host): Everybody, welcome back to the show. Sean Tierney here from Insights and Automation, and we have a special show for you today. I have Michael here from Wheelan, and we’re gonna talk safety PLCs and all kinds of great stuff. But before we jump into that, you know, I haven’t had Wheeling on the show before. So, Michael, I’m hoping you can give us a well, not only introduce yourself. I got to meet him this morning before we started recording. But, if you could introduce yourself and then maybe tell us a little bit about your company, and then we can jump into why we’re here to talk about these good looking products. So let me turn it over to you. Michael Warren (Wieland): Okay. Great. Well, thank you, Sean. Thank you for having me. I appreciate that. And, yeah, my name is Mike Warren. I’m a business development manager for, Whelan Electric, North America. I’ve been, with Whelan a couple years now, but, I got over twenty years of experience in the industry. I have a couple of TUV certifications under my belt. I have a TUV functional safety engineer and also TUV certified functional safety expert. In addition to that, I do consulting for safety applications. I teach safety classes. I also teach the CFSE class. And, I do things like, review machine safeguarding, standards, CE marking, risk assessments, remediations, lockout tagout, basically everything that, is involved in in the safety world. These are some of the classes that I cover. So, what we’re doing today, Sean, is to talk about, our product. Okay? The the Samuels Pro Compact. And the Samuels Pro Compact is a safety PLC. It’s known, by various names, safety controller, brick PLC, whatnot. But it is a compact, as the name implies, safety controller. And in a safety chain, it really is, the keystone to a safety, system. There’s always, an input device. Okay. We follow the ILO system. Okay. I for input devices. L for logic, in this case, the Samuels Pro Compact. And an output devices could be contactors, which I have here, in the demo itself. Okay. It could be a, OSSD, inputs from a VFD or robots. Okay? So those qualify as output devices. But the input device is for detection. The large device makes a decision, and the output device executes. And the primary purpose of an output device is to remove energy in an emergency or a, an intrusion, situation. So let’s take a look at the product itself. Okay? The Samuels Pro Compact, again, is occupying this spot right here, in the demo itself. It’s 45 millimeters. Okay? Very compact. The base system is set up with 20 inputs. Okay? 20 devices. Okay. 20 inputs, it would be, 10 safety devices. Safety device is always redundant. There’s two points per safety device. So that device is already set up for 10. There’s four safety outputs on it. And the version that I have here in the demo is actually an upgraded version including motion. So not only will it, set up and accept the inputs from some of these safety devices that I have here, for example, like light curtains, I have door switches, I have an e stop, I also have an analog position switch right there that’ll detect the input. Other than those devices, I also have a safety encoder attached to one of the axes, in the demo to do motion detection. Not only are we detecting people, but we’re also detecting shaft movements, okay, with the encoder itself. Shawn Tierney (Host): And that’s optional. So there’s two models, one with motion and one without. Michael Warren (Wieland): That’s absolutely right. Alright. And I wanna point out that the software is free. It can be downloaded easily. It can throw it on your laptop. And the nice thing about it, and we’ll get to the software. We’re gonna show a little bit about it, that you can use the software without any hardware attached to it yet. Okay? You could literally can build your safety system in the virtual sense, test it out, check to see if it’s, working properly. And, again, when we dive into the software, you’ll see a little bit, the nice, additional features you get. Things like a schematic and a report, and also show you the modules that are actually part of the system itself. Okay? Now, we talked about, the communications on this too. Okay? We have three onboard communication, protocols. Okay? Onboard, we can, work with PROFINET, Ethernet IP, and Modbus TCP. Shawn Tierney (Host): Oh, nice. Michael Warren (Wieland): There are additional gateways that you can get to add additional, cons. Okay? That includes CAN open, PROFIBUS, and EtherCAT. So, again, we have a nice way of communicating with other protocols, and let’s face it, other manufacturers. And in the safety world, the manufacturer’s controllers, the actual, automation controllers are not to dictate to the safety system when to remove energy or not. It’s the other way around. The safety always has a a precedence and a priority over the controls. Its purpose with these communication gateways is to inform the control systems of what’s going on in the safety. Shawn Tierney (Host): Yeah. I mean, most of the time, your your master PLC is gonna already have an HMI or SCADA system. Correct. So they’re gonna wanna display that information. So if you have those especially the the three you have built in, I’ll be able to probably the biggest three Yep. You know, according to all the surveys and industry reports and whatnot. Having those built in means I mean, you cover most PLCs standard PLCs. You’re gonna be able to give the data to them. They’re gonna be able to know in their program. They’re They’re gonna be able to let their operators know using the existing equipment. So very cool. Michael Warren (Wieland): Yep. And in this world, we, fully understand that, it’s a it’s a mix and match. Okay? Okay. Rare do we find customers that are using a single brand for everything. You and it’s necessary that, you know, one brand of light curtains works with the controller and another brand of door switch and whatnot. They’re all kinda compatible. And the communications, though, is very, very important, because, again, they’re not, operating, independently and in a silo. Shawn Tierney (Host): So if I understand that correctly, so we’re seeing your products, Ian. I really don’t know much about your company and what products they make, but I can see you make a lot of products here. So you’re saying that you don’t just work with the Whelan products, you work with other people’s safety products as well. Absolutely. Third party light curtain or third party contactor or safety contactor or third parties, safety push button. Michael Warren (Wieland): Absolutely. Okay. Whelan, itself is a, it’s a German company. Okay? Okay? They’re famous for their terminal blocks. Okay? So really we put them on the map, you know, many, many years ago. But, there’s two pillars for the company right now. One is safety products, and the other is distributed power. And, again, this is an important product for it. This is really our keystone and our leading product, as a logic device in a safety system. So a lot of time and energy and development has been put into this, to make it, a world class and, leading with all the features, like you said, including communications. Shawn Tierney (Host): Well, I think too the fact that the audience can go out there and grab a copy of the software and actually simulate their system, that gives them a you know, because maybe they maybe they’re like me. Maybe they haven’t used your system before. So they can actually build a system, put it together, test it in the simulator without spending a dime. They’ll be like and, hey. They go to the boss and say, hey. I got a proof of concept here. Let’s let’s call Mike and say, we can’t come to call out and and show us more. Michael Warren (Wieland): Yep. No. No. As a please call. By the way, I appreciate that. No. Like I say, it is a, a wonderful benefit. It helps people try to determine because, let’s face it. Not everybody knows and understands safety unless you do this, day in and day out. Yeah. You’re not up with the latest standards. You don’t understand simple things like an e stop here requires a, a contrasting yellow background to it. Something as simple as that. And, again, the, the the software itself is smart enough where you put these devices together, and if you configure it wrong, it bounces you out. And the reason that it bounces you out or says that you can’t, you’re not permitted to do that particular because it’s always traceable back to standards. Okay? So the standards are embedded in the configuration, and the algorithms that allow you to drag and drop and put particular devices together are based on, on the standards themselves. Okay. So the controller itself, in a safety system, is of the highest rating. Okay? In the PL system, it’s PLE. Okay? That’s, that’s that is the highest, that you can, arrive to in in the PL system. It’s PLE, SIL three, or CAT four. Okay? They’re all being used in in today’s industry. People, communicate, about safety either in cats or seals or PLs. But the latest and greatest, in, going forward really is the, the the performance level, PLE. That’s the highest level. But, again, it follows basic, safety fundamentals that if you attach, devices, in a chain, a safety chain, and you have PLE, PLE, PLE, and you have one device, that’s PLD or PLC, for example, a little lower than the whole system always reverts down to the lowest in the chain. It’s the weakest link basically. The weakest link. Yeah. Okay. So, again, you’re starting out with a a PLE safety controller, and now the weakest link is not the controller. It tends to be something else. Good. Okay? I mentioned also that, the motion control. Okay? And it has a a safe motion, embedded in the software, and we’re gonna take a peek at these a little bit. Six different TUV function blocks. Okay? Certified function blocks. Okay? They are, a safe standstill motion. Okay? Or or basically a zero RPM, determination. Okay? And all of these function blocks in the motion world are designed to detect shaft motion, shaft speed, shaft position, okay, and shaft direction. All the rest of the safety devices we have on here are for human detection. Okay? Hands, like light curtains, hands going in, door switches, gates opening, things like that. To your point, Sean, that, yeah, you say, you know, we have compatibility with lots of other brands and lots of other products. We don’t have all the safety products that are available here in front of us. For example, safety mats. Okay? Okay. Safety mats can be fed into this. Okay? It’s just another input device. Mhmm. Okay? Safety scanners can be fed into this. Okay? The form factor of a safety scanner is a little different than light curtains. Okay? But it’s basic same principle. Okay? Rope pulley stops. Okay? Two hand controls. All of these different devices are available in the library. Okay? And, again, we’re gonna show the software here in a little bit, and you can configure it, as you please with whatever brand, you’d like to use. And, again, some people are are stuck on certain technologies. For example, safety mats are kinda older technology. Mhmm. But they’re still viable and a viable solution in a lot of applications, and we see them all the time. So, obviously, the safety controller, will take those, as a, a viable input. Shawn Tierney (Host): Yeah. A lot of times I’ve seen that the choice there is really I mean, I think most people wanna do the light curtains, but I think the mats, the rope pulls, the the scanners, I mean, they all address applications where the light curtain just doesn’t isn’t the best fit. So it really comes back, and you tell me if I’m wrong, but it seems the the choice there, a lot of times, comes back to, not always. I mean, there’s preferences. They want they all work. Right? Yep. But the scanners usually being the most expensive in my experience. But, yeah, a lot of Michael Warren (Wieland): it there’s there’s some applications you just have to have the rope pull. You something else won’t work. Yep. No. You’re absolutely right. The application typically drives the choice of devices. And, one of the things that, I go through when I do safety, machine safeguarding classes is this should always be be based on risk assessments. Yeah. Really looking at it, holistically, the whole system, the usage, the severity of the potential injuries, the frequency, the chances of these injuries type of happen. And, again, we put the best recommendations going forward, based on when we see applications. But it is by application by application. Rarely do we see, two that are exactly the same. Shawn Tierney (Host): Yeah. And the risk assessment, I mean, if you’re an expert, you have the training he has, you you maybe you can do your own. But a a lot of us don’t have that training. And so to pick the right products, you gotta know what the risks are. And you don’t wanna spend thousands and thousands of dollars on something and then find out, oh, like, the biggest risk you didn’t address because it just didn’t come to mind. So the risk assessment by an expert is so huge in these type of applications. Again, some of the people, maybe they went to your training, maybe they got certified, and they can do their own. But, that’s usually a big part of a part of a project. Michael Warren (Wieland): It is. It is. And, it’s important, again, to have at least, you know, some background. Okay? It isn’t really an arbitrary, choice of devices. It’s usually a thoughtful process thinking of the input devices and the risks to people and, considering the the, the collaboration of people and machinery together. This is where we have to try to protect, humans near the equipment. Shawn Tierney (Host): Yeah. Absolutely. And it’s gone on the days from a 100 years ago where, you can take those risks. I know a lot of people still do, but, you know, every time somebody gets hurt and there’s a new light current going up or a new god going on something, the go on are the days where a sign says, don’t touch or you may die. That’s not sufficient these days. And a lot of that’s driven by the insurance companies because they don’t wanna have to pay out for people getting all these injuries. Right? And I think we all know people who are missing hands and thumbs and and and body parts because they got they got stuck in a machine. So, I think this is a good trend. And these products, I I I think when you guys see the software, they’re super easy to use as well, so it makes a lot of sense. Michael Warren (Wieland): Yep. And let’s not forget, you mentioned insurance companies, but let’s not forget government oversight. Okay? OTA Yeah. True. Is, here in The United States is, really the watchdog for safety. And, not only are there, costs involved with machine downtime and injuries and insurance payouts, but let’s not forget, fines, levied by, OSHA. Okay? And, once you, unfortunately, once you get into, OSHA’s radar, they keep they can’t they tend to keep an eye on you. And, you don’t again, it’s it’s this kind of scrutiny you really don’t want. Poor publicity, downtime, and, again, that’s reputation. I mean, at some point, it boils down to company reputation. Okay? But, speaking of software, why don’t we take a peek at the software here, and let me show you a couple of details about it. Okay? This is the basic work screen right here. I have the software, called up. Again, it was a free download. I downloaded it online. And, again, I wanna create a basic system. Okay? I’m not gonna replicate this whole system here. There’s a lot of devices here and there could be conditions where I have multiple safety zones, which is something that you could put in the software. But I’m just gonna do a very basic configuration. I I call it the five minutes to safety setup. And what’s the simplest safety device to wire up and set up here? It’s the lonely estop. Okay? What we’re going to do is we’re gonna take an estop, put it into our, our our workspace here, and wire it up, run it, make sure it operates properly. I have the proper, wiring, I have proper configuration, and then we’ll see how the software guides us to, that completion. Okay? So, Sean, we’re gonna grab a device here. Okay? I’m gonna go ahead and grab an e stop. And you’ll notice here, I have a choice either a single channel or a dual channel. We always wanna pick dual channel. Safety is always redundant to contacts per. Okay? So I grab that. Okay? Now as part of a safety system, once I, initiate an emergency stop, I have to be able to reset it. Okay? That’s an important part of the actuation of the, of the estop. So what I’m gonna do is I’m gonna grab a reset button. Okay? Right out of the library. Now pop it right over here. Now the next thing I wanna do is I have to have the actual contact, the initial initiation of a switch itself. Okay? So I’m going to come over here to the switch, and I’m going to grab a dual channel switch. Just drag it over here. Okay? So I have my emergency stop. I have my reset, and then I have the actual switch, the initiation switch of the system. And what’s missing? My output device. Right? So I’m gonna come over here, and I’m gonna just grab some contactors. Okay? Quite similar to what I have in the demo itself. And again, dual channel. I’m gonna grab that guy right there. Okay? So input device, logic device is the Samuels, controller here, and also the software called Samuels plan is right in front of us. Now we connect. I’m connecting here to there. I connect here to here, and then I connect the output to the contactors. Okay? Boom. I’m all set up. That’s it. Now why don’t we run and initiate, a safety function here? Let’s test it out. That’s how you’re gonna really know now. Right? I turn the simulation on. The background goes green. So I’m in a simulated mode. I’m in a virtual system right now. And as you can see, I have no hardware set up. I’m just using the software and the tools in the software itself. Okay? I’m gonna start the safety. Okay? Start the simulation. You can see the counter go up. This is the the time, okay, that I’m run actually running the, the simulation, and I have to turn things on. Right? I have to initiate them. Okay? I turn that on. You’ll notice here I have this flashing display, display reset request. I turn that one on, and then I actually do a reset. It’s as though I just set up an estop, and I say, okay. Let’s initiate it. Let’s get it started. Okay? Now I want you to notice the lines. Right? From my estop to the reset to the contactors are all green. That means I’m up and live, and I have a living, breathing safety system right now. So how do I know if it’s working properly? Well, let’s just trip the estop. It would be as simple as hitting the mushroom here and depressing it down. Since we’re virtual here, I’m gonna hit the estop right here. My green lines disappear. Okay? I’ve effectively executed a safety function. I, pushed the estop here, and I lost my connection to my contactor. I now have removed energy from that contactor. Okay? But and now if I wanna go through a a reset, sequence, go back on, you’ll see the flashing light. I turn that on, turn that on, and now I have my system back up again. Okay? Very easy. And, again, I I tell people that, this isn’t really a a programming system. This is really a configuration, and you’re just dragging and dropping. Now let’s take a look at some of the other tools that we have here. I’m just gonna pause the simulation for a second here. Okay. Once I actually do this and I know I have a living, breathing, simulation system. Okay? I shut off the simulation for a second and let’s see what the software has shown us or what done for us. Okay? Number one, the module. It actually shows us the module that it’s selected to accomplish the function that we wanted to do. Okay? This particular model, okay, the non motion one, you you mentioned that before. This is a non motion because all we’re doing is an e stop detection here. And if you take a look, you’ll see some very interesting points. Okay? Notice you’re gonna see an e stop symbol right here on I one and I two. It automatically selected, I one and I two to do that connection. The switch, the reset switch itself, I three and I four, and on the output side, I have q 1 and q two. They’re my contactors. It actually shows up right on here. Okay? And, as you can see on the demo itself, we have flash we have lights that are on. We have a communication light on the Ethernet IP port that’s flashing. These would be, your indicators on here telling you the condition whether you have good communications, you have good connections, or in in the event that you have a safety trip. Okay? Some of these indicators will go red. And that’s how your your first visual when you approach a, controller like this and you see that you have a safety trip, you would have the red indication on here. Okay? So that’s the module that that came up automatically in the software. Next is the report. Okay? It’s gonna generate a report on our configuration. Okay? And it’s nice because there’s a lot in the report itself. If we scroll down, we end up with a CRC control number. This is actually a time date stamp that identifies the unique configuration of the, project that we just created here based on the time date, and it’s unique. Okay? And when you go ahead and build a big system and you get a machine commissioned, okay, the CRC number is important to identify the material condition and the safety, the report that is generated, the safety level, and it’ll be identified here in the report itself. Okay? Okay. List of materials. Okay. We have, not only a bill of materials. Okay. Scroll down. There’s our controller again. That is in the report. Again, it’s a replication of what we saw in the software. There’s a bill of materials, the actual devices that are part of the safety system here. Okay. And we scroll down a little bit more. If we ran some diagnostics and more elaborate systems, we can run diagnostics and collect that information and actually have it show up here in the report. Okay? General information, things like CPU cycle time, for example, CPU usage. Okay? Isn’t identified here. Now we go down a little bit further and this is a really really cool part of the system that I like is actually the wiring diagram. We get calls all the time. Hey, how do you wire this? They say, you know, what do I connect? And I said, well, you know, it’s a input device, log device, output device. Yeah. But how do you connect it? When you set it up in the software here and you do the drag and drop like you see and run the report, you get an automatic wiring diagram. That’s all. So you don’t have to, you know, break out a pen and paper and draw up your wiring diagram. It’s already in here. And you can export this and put it into your master, wiring diagram. Okay? So those are on the inputs. Right? Okay? It’s my test policies. Okay? It shows my mercy stop and then also my reset switch. And on the output, I show my contactors. Okay? So, again, as you go through the whole report, it shows all the details or anything we configured. Again, we did something very simple. Just wired up an e stop to, actuate, a safety function, and we had the contactors to actually do something. The logic device makes a decision, and the contactors actually remove the energy. Okay? Now if we had additional things like, IO. Okay? This does have the ability to, have expanded IO. Again, we mentioned there were 20 IO points, resident, on the, controller itself. But if you needed more than 20, okay, we have additional safety inputs. We have additional safety outputs. We you also can attach through the backplane on the DIN rail itself, non safety IO. Okay? Things like the lights that are on here. Okay? Those aren’t really safety functions, but we do need IO points to actually run those. Shawn Tierney (Host): Is that what the gray module is? Michael Warren (Wieland): That’s exactly what that is. Safety. Yeah. Absolutely. Absolutely. Good call. And again, it’s, there’s not a really a standard that says that that they shall be yellow, but it’s kind of an industry convention. Yeah. Okay? There’s a difference between a standard convention and, yellow kinda calls out as a safety device and non yellow, for example, would be a, non safety, and that is a non safety function. So again, we have, additional, IO not only for, the safety but non safety. And, again, people tend to think that, the safety itself, can’t do a standard, operations and standard logic. But, I might point out here in the function blocks themselves. Okay? We actually have capabilities like that. Okay? In the software itself, okay, you take a peek here. These are just standard logic symbols. Right? Okay. I have a not, and, or. I mean, I can do a lot of features on here and really create elaborate safety systems. Mhmm. And again, a safety controller can do some non safety functions. It’s you just can’t go the other way around. A a non safety controller cannot be, utilized, for safety. Okay? But that’s all built into the software right there. And again, if we had additional if we wanted EtherCAT, for example. Okay? EtherCAT was not resident on here. We would add a separate, comm gateway, to that system right there, and it would show up in our report here. Additional gateways, extension modules, and any sort of logic that we had associated with the system itself. But, again, this report just gets printed up automatically. It shows, basically what we saw in the software that’s resident in here too. If you have to go back and make modifications, you’re obviously going to change the CRC number because every time you change configuration, you get a new configuration code. But, you do get a chance to basically see, and it’s a copy of, whatever that you had configured there in the report. So you have the report, you have the modules, and then you have your workspace. And, again, all of this was done virtually. All we had was, the free software downloaded, and we ran it, to run, the system for us. Shawn Tierney (Host): I should’ve asked you before you close the report. Do you get a bill of materials, like, the actual part numbers you need to order? Michael Warren (Wieland): Yes. Yes. Absolutely. I’m glad you asked that. Okay. Run the report. Open it up again. And our bill of material, Shawn Tierney (Host): let’s It’s usually a pretty big one too because, you know, you you’re not gonna be an expert like they are on their products or use any data tool to help you select which products you need, especially since you just went through and configured it all. And so there it is. There’s your bill of material. Michael Warren (Wieland): That’s the bill of material there. Okay? We have the controller itself. The card is, an SD card. Okay. Good point. We should mention this now. Yep. The, the SD card itself, okay, is, specially configured to work with the, this it’s not entirely big. It’s only a 512, megabyte, but it is required and this is where all of the, safety programs are actually resident. The nice thing about that is if you’ve had if you have multiple safety controllers in your facility and you have your recipes, resident on the card here, you literally can take this out and pollinate, literally go to each controller, install it, and then load up and have have safety programs. So you go from one controller to the other to the other, but the recipes are resident on the card itself. Shawn Tierney (Host): So what how about duplicating the program? If I if I’m an OEM and I have a bunch of machines. Right? And I just wanna duplicate the program. Can I use the card to do that as well from machine to machine to machine? Michael Warren (Wieland): Absolutely. You could do it card to card or if you did, you know, use your laptop. Okay? And you have the program on there. Shawn Tierney (Host): Okay. You save right to the card? You save it to the card. Yep. Okay. Without having the controller here, you can save right to the card. Michael Warren (Wieland): Save right to the card. Shawn Tierney (Host): Oh, that’s a nice feature. Yep. Some people can’t do that. Yep. I won’t mention any names. Michael Warren (Wieland): So yeah. Like I say, the good news is, it does save to the card. The bad news is you have to have the card, as part of it. Shawn Tierney (Host): It needs to be the company. It needs to be a wheeling card that’s matched for that device. Exactly. The special call it out. Michael Warren (Wieland): Yep. To close it out. And then again, the the rest of, the the bill materials is we have the e stop, the dual channel closer. That’s that’s just the software’s name for the reset switch and a set of contactors inside. But that is, to answer your question, that is the, the bill material there. Did you have any questions? Well, you know, he gave me some Shawn Tierney (Host): of the most popular good. I have not well, I purposely as you guys know, I purposely don’t look at the companies the first time I see them because I wanna try to have a natural reaction like you will the first time you’re watching this episode. Yeah. So, in any case, Mike was kind enough to give me some of the questions that come in. So how about number one? Alright. So I’m gonna read number one here. What makes the Samos I’m sorry. What makes the Samos Pro Compact ideal for space constraint applications? Michael Warren (Wieland): That’s a great question. And, we touched upon this and it has to do with the actual size of it. Okay? As I mentioned, it only occupies, 45 millimeters, on a DIN rail. Okay? Great. And, itself is set up with 20 input points, meaning it’s 10 safety devices. And let’s say I had discrete relays. Discrete relays typically take up 22 and a half millimeters a piece on the DIN rail space. 22 and a half millimeters times 10 devices, okay, would be occupy the whole DIN rail here. Okay? For 10 devices using discrete relays. The beauty and the benefit of having a say a compact like this, it only occupies 45 millimeters. Okay? So you have all this additional space for either expansion modules or other products. For example, the controls themselves. Yeah. K. No one says you have to run the controls, okay, or for safety in a separate cabin. They oftentimes share the same space in in the cabin. Cabinet space is valuable. Very real estate is very valuable. So again, it only occupies 45 millimeters. It saves an awful lot of space, holds a lot of devices just by itself. So, there’s an advantage right there. It makes a quick and easy configuration. Shawn Tierney (Host): Now you talked about something. I always thought this was a little odd. So you have an existing PLC, and then the the word comes in that whatever equipment you’re adding to the line or maybe it’s been reconfigured and you need to add a safety PLC. A lot of times, companies will not they’re like, we’re not gonna mess with the part that works. We’re gonna add in a separate safety PLC. And I think that’s unintuitive for people who you know, if you’re designing a brand new system, you’re gonna wanna design and get to buy a POC that’s a standard POC and a safety POC all in one. But I don’t think that’s that’s the opera. Do can you just share some of your thoughts on applications that you’ve seen over the years where they had an existing control system, but they needed to add a safety POC? And and that’s why they chose your product because it had to be totally separate from the existing system. Michael Warren (Wieland): Exactly. Exactly. You know, it’s it’s often nice to work on projects where you’re in the design, the front end. Okay? And you can have it all integrated and it all works quite nice. Yeah. Whatever you want. But, the the reality is that, you know, we’re called upon to add safety to a lot of older legacy systems. And, the concept that we always adhere to is really it’s a safety layer. Okay? And I really try in my classes, I try to separate control circuits from safety circuits. I call the control circuit the black circuits, and I call the safety circuits the red circuits. And the red circuits always have priority. Okay? And they have overreach, let’s say, of the black circuits to remove energy in an emergency situation. I mean, that’s what we’re that’s what we’re here to do. Right? We’re here the logic device is here to make a decision on an input. It could be either a detection of a hand or door opening or whatnot, or in the case of motion, an encoder signal. Okay? Identifying, over speed, going the wrong direction, has not reached a zero RPM state. Okay? That’s a a dangerous situation and it won’t open a door. It won’t unlock something until it achieves that state. So, to your question, we do a lot of applications where we have to put safety on as an afterthought. Yeah. Okay? And we work again with the controls, but we never integrate the safety directly. It always has a priority over it. And the idea is that the safety system will remove energy Yeah. From, whatever source. And when I say energy, it doesn’t have to be just electricity. Right? There could be kinetic energy. Mhmm. Okay? There could be Okay? There could be hydraulic energy. Okay? Their fluid power safety is just as important as electrical power safety. Okay? Quite honestly. Yeah. So those have a priority. It removes that energy, from the source, and then it turns around and it forms the control circuits. Okay? And this again, it’s it’s a little more painful and a little more complicated sometimes to add it onto a legacy equipment, but, it does get added, all the time. Shawn Tierney (Host): Yeah. And, you know, I know a lot of the vendors these days are only supporting the last, maybe, the six or seven years of software. If you have a multimillion dollar system that’s full of racks and racks of standard controls, you know, upgrading that, just even upgrading the CPU to get a safety CPU could be that could be more than than this entire project. Yeah. And I think that’s what I’ve seen is, you know, they don’t wanna update the software. They don’t wanna have to buy new laptops. They don’t wanna have to stock new spares. That control system is standalone and works great. And so they’ll whether they go with the same company or a different company or a wheel in, they they’ll add in the safety, the PLC as as a secondary PLC that controls the safety that’s integrated with the safety because that big expensive system, they can’t touch it, and they can’t afford to upgrade it. Just as a standalone, trying to upgrade that would be would be, really overkill. So and that’s what I’ve seen. And you guys tell let us know in the comments what you’ve seen. Now am I way off? You know, let let us know in the comments, and I’d love to hear what your thoughts are. But let me pitch it back to you, Mike, and, after that interruption. Sorry. No problem. Any other questions by chance? Hey. I have another, often asked question. How does Samos Pro Compact reduce programming and commissioning time? Ah. Michael Warren (Wieland): How does it do that? Well, let’s start off with everybody’s favorite word. It’s free. The software is free. Okay? Truly. Easy to download and, as we just, showed us, easy to configure. And, quite honestly, the complaints for a a lot of system, setups and a lot of software packages is the complexity of using it. And, slowly but surely, software is evolving to the point where it’s very graphical and it’s all drag and drop. Okay? Yeah. And as you saw on the library, all the ingredients are there. Okay? And even if you select the wrong thing and you try to you drag and drop, you know, the output of one thing into the input of another thing, and if it bounces and it won’t accept it, you know you’re violating or you’re not setting it up properly. So slowly but surely, it’ll explain to you. And what you can do in the software too, if you ever have any questions, I should have mentioned this when we were looking at the software, was you can right click on any of the modules themselves, and it automatically goes to a help screen and you get all the details on that device. And if there are variables, if there are variables available to change the features on that. For example, like a a an or device. Okay? Or an and gate. Okay? You can pull it up, drag it into the screen and say, well, it’ll default to, to two. And it said, well, I need, I need three. I have three. Okay? I need this and this and this. Okay? You right click and you have a variable and a drop down and you can add another input to that. Shawn Tierney (Host): Oh, that’s cool. Okay. I love how you’ve combined the configurator with the programmer. Yeah. So now it’s all in one. So you get your bill of materials. You also get to test the program. You get the simulator built in. Very cool. Michael Warren (Wieland): That’s right. And to, cut down on commissioning time, again, a lot of this work can be done prior to actually receiving. So you have a concept, a safety concept. You do a risk assessment. You say, okay. I need the following input devices. I need this logic device. I’m gonna attach to these output devices. And there’s time for that to come in. Okay? And you don’t have to wait for those to come in. Okay? You can actually get the software, start putting all those pieces together and setting up the system prior to the, hardware actually arriving. So, your commissioning time, you don’t start your commissioning time when the hardware shows up. You’re literally done before the hardware is done. It it comes in. That’s awesome. Yep. Yep. Any other questions, Sean? Shawn Tierney (Host): Hey. I got another one right here. How easy is it to connect Samos Pro Compact to existing control systems? I think we know the answer to this one. Go ahead. Michael Warren (Wieland): Gateways. And again, what we don’t have resident, on board, the the Samos Pro Compact itself, we have additional, gateways. Okay? CANopen. We have EtherCAT. That’s quite a popular, gateway protocol these days. We’re able to add just add an additional card to that and have that compatibility. And as you saw on the software, it showed up. Okay? Mhmm. When you add the cards, the card shows up and that protocol shows up. So it’s ready as a, an EtherCAT module, in an EtherCAT based system. Shawn Tierney (Host): So You said that it has PROFINET, ETHANIP, and Modbus TCP built in, which I think is so cool. Yes. I’m such a fan of companies that are doing that. But do you have to do something in the software to tell it which one you’re gonna use? Michael Warren (Wieland): No. You do not. In the software itself, it does especially when you’re using the virtual system, it does a detection, a health detection. Yes. Actually, that’s how it works. And then, again, you can go in and make a a a slight or small adjustments. You can actually get, addresses, through the software itself. So Oh, nice. It’s it’s not again, it’s you’re not, programming, you’re configuring. Shawn Tierney (Host): That’s awesome. Michael Warren (Wieland): It’s it’s a huge time savings, quite honestly. Shawn Tierney (Host): That’s awesome. You want me to go to number four? Michael Warren (Wieland): Sure, please. Shawn Tierney (Host): Let me ask you this. Is it sustainable? I’m sorry. Is it suitable for safety critical applications in demanding environments? Yeah. We haven’t talked about that yet. Michael Warren (Wieland): Yes. The the the device itself, typically has, most electrical devices in the industry typically have, an IP 20, rating themselves. Yeah. So IP 20, it doesn’t keep out, a lot of moisture itself. And quite honestly, these are typically, put in, cabinets, themselves to protect them. Okay? But but, the, the cabinets themselves, can, experience, a lot of temperature variations. Okay? So, these are rated between a minus 25 c to, plus 65 c. Okay? So, again, they are, designed for, harsh, cabinet temperatures, let’s say. Vibration, there are some, values of, it’s, it’s shock resistance. Okay? I had a customer the other day saying that, he was concerned about, the vibration that the cabinet was going to receive in a punch press. Every time the punch press, there was just this huge vibration. And we talked about the, the the shock resistance of the, controller itself and, mounting techniques. I mean, in my job as a safety consultant, as I mentioned, I look at things holistically. I talk about things that again, things like a shock mounting. Okay? We have the safety light curtains mounted here. At the moment, I have some standard, t fittings, okay, on the brackets, your standard ones. But if I was in a shock environment, I would, you know, talk with the customer and I would say, you know what? Based on what I’m seeing here, these obviously will handle a certain amount of shock by themselves. There’s no moving parts. Okay? So it does withstand a certain amount of shock, but, light curtains are notorious for being going out of alignment. And over a long distance, if one, the the transmitter, is, poorly aligned with the receiver, okay, and there’s some shock, then they’re gonna lose alignment with those vibrations and you’re gonna have nuisance stress. Nuisance tripping it. In that situation, I would tell people, I says, look, we have isolation dampeners. Okay? And a little rubber, grommets that you can actually put between the hardware and give a little bit of, a shock resistance to the light curtain themselves to help maintain. These are the kind of, little, advice, nuggets that we, deliver when we talk about a system, a holistically system, because we understand. Like you said, you know, some of these environments are pretty harsh and demanding. And the controller, as we mentioned earlier too, is a PLE. So the controller itself will never be, you know, the, the weak link in a safety system. There are some other devices. For example, in the motion, world, when we use a, a Samus motion and we use, the TUV function blocks for motion themselves. In addition to those is a vibration toolbox in the software itself. Okay? And that helps fine tune and take out nuisance vibrations that you’re trying to detect pulses from an encoder. You’re not trying to detect, other vibrations. Okay? Now the good news is that you can invoke these things in harsh harsh environments. Okay? You will knock down okay? According to the standards, you do knock down your PLE to PLD. Okay. But PLD is quite, is still is quite impressive and and robust. And again, the controller tends not to be the weakest link in a safety system. But great question. Shawn Tierney (Host): Yeah. I’m just seeing something else here too. What is the four amps for? Is that each output’s four amps or Michael Warren (Wieland): No. It’s the high switching power. That way you don’t have to use actuators. Okay? You’re able to have that. So, again, they they tend to be, kind of a high power on the output side of things, and it reduces the need for additional relays or any any sort of additional devices, for that. Shawn Tierney (Host): Yeah. How about question number five? You ready for that one? Sure thing. Encoder types. Does it have to be a Wheatland encoder? Michael Warren (Wieland): I get that all the time. Actually, no. Okay? It’s just looking for a standard HTL incremental encoder, and, it and in in fact, the people are using, non safety encoders too. Okay? There are safety rated encoders and non safety rated encoders and they can use it. The good news is you can use a non safety encoder with it. The bad news is it does degrade the PL level. Okay? You can get a PL level, e by using, safety rated encoders. Again, redundant. You can do two tracks. You do four tracks. However you need. And again, I I gave the example about, shaft, shearing and trying to detect whether or not you have a broken shaft. We mount an encoder on both ends and match and, tune up those two signals together. Because soon as you have a deviation, you know you have a shaft breakage. I think we were pretty successful in showing not only, the fact that it’s it saves a lot of space on the DIN rail for the number of devices it’s able to manage. Okay? It, the input devices, again, can be varied. Some of them are here, some of them are not here. But, a lot of typical devices, that get applied. And again, it’s not brand specific. Okay? It’s quite agnostic. Okay? Most of the safety devices in the industry work with our controller. As I mentioned, the the Wieland Safety Controller is our own product. Okay? So it’s our own design hardware and both software. So when we have upgrades and development, again, the upgrades are free. Okay? We we send out, and anytime the software gets over, there’s a point release, whatnot. Those are free. Okay? And, we know a lot of people in the industry, charge, for software. There’s licensing fees and whatnot, and, that never happens, with, the wheel and controller products. Shawn Tierney (Host): Yeah. You know, could you wake up the HMI? It it looked like the screen was very well designed. Would you mind tapping the HMI? Yeah. So the HMI is good. So let’s talk a little bit about, like, aside from this, what are the products do you make? I mean, you make a safety POC. It looks like you also make an HMI. Michael Warren (Wieland): Yes. Yes. I’m glad you asked that. By the way, some of the, non safety type products, are actually on here. As you mentioned, the HMI itself. Okay? It’s a touchscreen, and, we have various sizes on it. And what you’re seeing here on this demo is a representation of a CNC machine. Okay. K? It gives a little bit of a story behind the devices that go into this. So for example, I turn it on. I’m running it. Okay. Okay. You hear my CNC running? Yeah. Oh, yeah. There we go. Very robust CNC. Now I go to open one of the doors. Okay? Okay. Not only will it stop the motion, but it’ll also show me on the HMI which particular door I opened up. Okay. Did you see that? Yeah. Yeah. That moved. Okay. And back with that. Shawn Tierney (Host): You see HMI updating as well? Michael Warren (Wieland): That’s right. So the up, the HMI updates itself and again, it continues to tell the situation. And that’s what’s nice about sending the output of this, over this, Ethernet, port here, to the HMI itself that when you have a trip. Okay? Look, I have several safety devices here. I have light curtains. I have three door switches here. I have, a an analog, position switch, a distance switch here. I also have an e stop here. Various devices. If I have a trip, okay, and if this was a real machine in a facility, I’d have a light stack and I’d have a light flashing. You would come up to the machine saying, which device tripped? I don’t know. You can look at the HMI and either have a graphical display of the machine itself or a table. Okay? It would show all the devices and it would have an indicator of which one it is. So you’d come to the machine, you say, oh, I see what it was. It was that door switch. I close the door and then I have to reset it. Okay? A safety system requires a manual reset. You just don’t close the door, the machine starts up automatically like that. Okay? And then I did a reset, and then I also did a machine start. And now And my CNC is back up and running. Shawn Tierney (Host): That’s excellent. That is excellent. So you’re more than just safety PLCs. Michael Warren (Wieland): That’s right. No. We do the safety PLCs. We do the light curtains. We do all these door switches. We have three grades of door switches here. The simplest technology is standard key, door interlock. Okay? Yep. And a standard, fork, key interlock. The switch goes on the frame. The key goes on the door. Open the door, key comes out and it indicates to the system that there’s an intrusion. Now in addition to that, those are contact switches. Okay? We have this version here. We have a secondary version that’s a little bit bigger that has a solver in it, and there’s a locking, guard locking. Yeah. Yeah. Yeah. K? Therefore, if I have an application where I want to go into the cell, but the cell presents a hazard and the hazard has to either cool off or there has to be a a coast down period, say 60 or whatnot, A timer is used inside the controller and once sixty seconds elapse, it sends a signal of the solenoid to release the door lock and allow you to go into the cell. Okay? Keep it. And then there’s other applications where non contact is preferred. And we have two versions of non contact here. Okay? One is a coated magnetic. Okay? There are several codes available, and so you can’t take another, magnet and fake it out. Shawn Tierney (Host): Big thing. Right? It has to be coded. Yeah. Michael Warren (Wieland): Bypassing. Yeah. Bad bad word in the safety world. I get calls. People say, hey. I have door interlocks. I keep finding the keys in there, but they’re not attached to the, to the door anymore. And I said, okay. And we can improve the robustness of the safety system by switching out keyed interlocks to a coated magnetic switch. And these coated magnetic switches do not work with refrigerator magnets. Okay? It takes a coated actuator to actually close this. But, people that have a lot of these can find another matching actuator and fake these out. And we’ll get a call. Mike, I’m getting my magnetic switches being bypassed. What can we do? The next level of technology up is RFID. Oh. Okay? RFID is high coded. Okay? High coded. And and if you high coded means that you have a thousand or more codes. And if you have a thousand more codes, nobody is gonna find another matching actuator to fake out the switch and try to bypass it. Shawn Tierney (Host): When you buy it, do you get it just random from the shelf or Michael Warren (Wieland): You get it initially random and then there’s a sequence where you, cycle the power to do and change the codes. Oh, okay. So you can actually get multiple codes. Okay? Okay. That and again, so we start out with the basic technology. The next step up is magnetic, and the highest level technology is RFID for door switches. Okay? So, and let me see. Now in addition to all of this, okay, you’re gonna notice that, I have Shawn Tierney (Host): Turn the speed down. So Michael Warren (Wieland): Oh. Oh. I went I went back. Sorry. Reverse the direction. That’s okay. Or we coulda we coulda just, put our hand in the light curtain or whatnot. Oh, yeah. Yeah. Yeah. Okay. But, in addition to the products, the safety products and the HMIs, we sell power supplies. Okay. Okay. So, yeah, we have our own power supplies. As a matter of fact, I always advocate people that when they have a safety system is to have a dedicated power supply. Yes. They’re not really expensive and for the peace of mind. Okay? And for the robustness and integrity of the safety system is to have a separate power supply running the safety system alone as opposed to sharing it from some other things. Okay? Yeah. You don’t have to worry about spikes in the system. You don’t have to worry about, in rush currents or whatnot. And, again, it’s dedicated and it won’t interfere with the functions of the safety because let’s face it, you’re trying to maintain, say PLD or PLE safety system. And, the the best thing that you could do is, it make the power supply independent. Okay? It makes the safety system robust and safer. Okay? You always have an eye towards making, the application as safe as possible. Now, in addition to, the HMIs, the power supplies in here, just within the system here, some of the other products that Whelan offers are distributed power systems. Okay? And as I mentioned in the beginning, Whelan is famous for their terminal blocks. Yes. Okay? And again, our catalog is full of, industrial automation, pieces. We really try to a bridge, from device to device in the automation world, all these filler, and detail type products, gateway switches. We have managed and unmanaged switches too, by the way. Okay? Oh, Shawn Tierney (Host): Yes. You have switches as well. Michael Warren (Wieland): We do. We do. I invite you to, take a look at our website, wheelen,uh,-electric,uh,.com. And, it has a lot of good information, and you’ll see the full catalog of information. Today, really, we were just kinda covering, safety, but it’s really the tip of the iceberg of the, Wheeling portfolio. Shawn Tierney (Host): Yeah. And we will conclude not only an end of show slide here so you can see all the important stuff. We’ll also include all these links in the description. So wherever you’re watching, you’ll have links to everything we’re talking about so you don’t have to go and hunt it down and, like, you know, how do I spell wheel end? And all the links are there. We’ll put the slide up on the screen as well so you guys can see all that good information. And, Mike, with that, was there anything else we wanted to cover today? Michael Warren (Wieland): I think we covered it, pretty thoroughly. I wanted to make sure that, I showed you the software because, you know, a lot of manufacturers, create the box and a little the little safety PLC. And, quite honestly, the the magic of the PLC itself isn’t the hardware, isn’t the 45 millimeters resin case itself. It’s the actual software. How easy to use, how comprehensive it is, what information it’ll do for you. Okay? And again, we showed that we have a, workspace, drag and drop, library, pull the devices in. We have motion, we have presses, we have combustion technology, muting. We have a lot of different libraries, function blocks, certified function blocks to drag into the workspace. It creates the report. And, basically, again, it just shows you, the creation of your system short of hardware. Of course, when you hook up your hardware, you do a synchronization. Okay? And now you can make your tweaks. You may find that your virtual system was better than the hardware list that you created, and you may want to upgrade that at some point. Okay? The nice thing about a controller is it’s infinitely repurposable. Okay? You program it one way, one day, and if you add another device, that’s not a problem. That’s easy to go in the software, add another device. Okay? I subtract a device, change out devices, whatnot. It’s easy enough to use. So, yes. Again, the Samos controller, is a leading product for us in the safety, product portfolio for Wieland. And, again, we lead off with, our our software, the Samos plan software. Shawn Tierney (Host): Yeah. And I appreciate it. Just that short demo you did really helps. Like, I feel like I could get in there and start doing stuff. You know, when you open something up for the first time, if you’ve never seen a demo of it, it can be like deer in the headlights type of and I’ve been there many times myself. So thank you for not only talking to us about the hardware, talking to us about your company, but also giving us that software demo as well. And I wanna thank you for coming out and driving all the way out here, three hours to get out here to do an in live. He doesn’t Mike doesn’t know this. He’s the first one to come and do a live. I had to clean up all last night. The place was so messy, but he was actually the first vendor to come out and do a live, and I really enjoyed having him here, medium, and the preshow and, and whatnot. But I also wanna thank Wheelan for sponsoring this episode so there’ll be no ads on it. Didn’t you guys enjoy having no ads during the episode? We don’t make a lot of money from those ads. It’s pennies. So thank you to please tell your, people to thank you very much for sponsoring this episode so we can bring all this information to the audience without any nasty ads. And with that, any final words? Michael Warren (Wieland): No. No. Thank you, Sean, for having me. Appreciate your hospitality, and, you did a great cleanup job here. It looks wonderful here. And it’s a it’s a great, for, format here for us to, show off our product here. Shawn Tierney (Host): Well, thank you, Michael. I hope you come back sometime. Michael Warren (Wieland): I’m looking forward to it. Thank you. Vendors: Would you like your product featured on the Show, Podcast, and Blog? If you would, please contact me at: https://theautomationblog.com/contact Until next time, Peace ✌️  If you enjoyed this content, please give it a Like, and consider Sharing a link to it as that is the best way for us to grow our audience, which in turn allows us to produce more content

The TUV has dramatically emerged as the third most popular party in Northern Ireland in the latest BelTel / LucidTalk polling. Most unionists want electoral pacts, a significant minority even want the existing parties to merge. Most of those polled want a commission to regulate bonfires and flags and less than a third of our readers agree with Belfast City Council's dual Irish-English language signage policy. Ciarán Dunbar joined by the head of LucidTalk. Bill White, commentator Alex Kane, commentator Ursula Savage, and by Belfast Telegraph reporter Andrew Madden. Hosted on Acast. See acast.com/privacy for more information.

Could the TUV become the biggest unionist party? Would they go into opposition or take up a place in the Executive? Frank spoke to Prof Jon Tonge and Dr David McCann Hosted on Acast. See acast.com/privacy for more information.

Dziedātājai Vizmai Zvaigznei ir tuva kamermūzika un, viņasprāt, tā jāpopularizē. Kopā ar ģimeni dziedātāja jau piekto gadu rīko brīvdabas festivālu Siguldas pusē un aicina baudīt augstvērtīgus koncertus. Šīs nedēļas nogalē Nurmižos risināsies brīvdabas festivāls „Kā nenogurt no tā, ka esi dzīvs” un kamermūzikas koncertcikls „Tuvāk zvaigznēm”. 

"Klasikā" ciemojas dziedātāja Vizma Zvaigzne un pianists Rihards Plešanovs. Runājam gan par "Šūbertiādi", kas 9. augustā no pulksten 18 risināsies Jaunauces pilī un tajā līdz ar Vizmu un Rihardu piedalīsies arī tenors Jānis Kurševs, čelliste Guna Šnē, pianiste Linda Leine un soprāns Evita Zālīte; gan brīvdabas festivālu "Kā nenogurt no tā, ka esi dzīvs" un kamermūzikas koncertciklu "Tuvāk zvaigznēm", kas pulcēs apmeklētājus triju dienu garumā - 15. līdz 17. augustam kultūrtelpā "Dabā", Siguldas novada Nurmižos. Apmeklētāji tiks aicināti baudīt augstvērtīgus koncertus, apmeklēt pavārmākslas meistarklases, klausīties sarunas par latviešu vīriešiem un smelties iedvesmu senajās receptēs... Festivāla rīkotāji šogad par savu virsuzdevumu izvirzījuši latvieša spēka un izturības aktualizēšanu. Festivāla moto ir "Stiprini latvietību, gūsti prieku no dzīves un esības tajā". Lai to īstenotu, apmeklētāji aicināti apmeklēt festivāla pasākumus dabas ielokā, lauku viensētā Siguldas novada Nurmižos, kur varēs smelties spēku un izturību mūsu senču dzīvesziņā, klausoties vēsturnieka Edgara Ceskes stāstos un piedaloties šefpavāra Jāņa Siliņa meistarklasē. Savukārt mūzikas mīļotājiem tiks piedāvāti koncerti, izceļot talantīgus, starptautiski atzītus latviešu māksliniekus. Pasākumu programma būs daudzveidīga, aicinot apmeklētājus gūt īpašu pieredzi katrā notikumā visa festivāla garumā.  

Repaso libre a la Transglobal World Music Chart de este mes, confeccionada a través de la votación de un panel de divulgadores de las músicas del mundo de todos los continentes, del que los hacedores de Mundofonías somos cocreadores y coimpulsores. Viajamos por Bosnia y el resto de los Balcanes, por Camerún, China, Tuvá, Ecuador, Burkina Faso, Zimbabue, Marruecos, Vietnam, Norteamérica y Malawi, para terminar en Egipto, con el número uno firmado por Mustafa Said & Asil Ensemble. Free overview of this month’s Transglobal World Music Chart, created through the voting of a panel of world music disseminators from all continents, of which the makers of Mundofonías are co-creators and co-promoters. We travel through Bosnia and the rest of the Balkans, Cameroon, China, Tuva, Ecuador, Burkina Faso, Zimbabwe, Morocco, Vietnam, North America and Malawi, ending in Egypt, with Mustafa Said & Asil Ensemble topping the chart. - Igor Božanić - Snijeg pade na behar, na voće - Žega - Francis Bebey - Ganvié - Trésor magnétique - Haris Pilton Balkan Voodoo Orchestra - Trouble trouble rakija - Soon in your village - Puman - Du - Spring - Odochu - The inner voice - Nostalgia - Grecia Albán - Con mi tambor - Nubes selva - Solo Diarra - Barra - Yimenga - Mawonera Superstars - Nyamutamba naziwere - Roots rocking Zimbabwe: The modern sound of Harare townships 1975-1980 [V.A.] - Majid Bekkas, Nguyên Lê, Hamid Drake - Mrahba - Jazz at Berlin Philharmonic XVII: Gnawa world blues - Madalitso Band - Princess Wanga - Ma gitala - Mustafa Said & Asil Ensemble - Maradi - Maqam pilgrims 📸 Mustafa Said (António Pedrosa / AKDN)

Saudações nostálgicas, ouvinte radiofobético! Aquela mania de gente velha de falar sobre nostalgia e ficar lembrando de coisas antigas seria pleonasmo? Ou redundância talvez? O fato é que sim, a gente gosta bastante de falar de velharias... Neste primeiro dos últimos cem episódios do RÁDIOFOBIA Leo Lopes, Júlio Macoggi e Victor Estácio preparam um gostoso Café Seleto pra receber a querida noveleira Thais Boccia (Novelacast) e os amigos Cristiano Silva, Iara Hauck e Santiago para um crossover cheio de "no meu tempo era melhor" com o podcast Perspectivas Adulteradas! Não deixe de interagir com a gente nas redes sociais, dar seu feedback sobre o papo e sugerir temas e convidados para as próximas edições do nosso podcast, além de deixar seu comentário no post, ok? Você também pode agora mandar sua cartinha para a Caixa Postal 279 - CEP 13930-970 - Serra Negra - SP, e seu e-mail para podcast@radiofobia.com.br! Arte do episódio: Sandro Hojo Links citados do episódio:- Rodolphinho dos Teclados Links citados nas Cartinhas do Totô:- Playlist criada pelo Miau com as músicas citadas neste episódio- Podcast Store - a nova loja da podosfera brasileira- Instituto Amargen- siga @ocursodepodcast no Instagram- clique para assinar e ouvir o podcast Acepipes e Birinaites Links que indicamos sempre:- Ouça o podcast "Reflexões sobre o Podcast"- Ouça o podcast "O Mistério da Fazenda Vita"- Acesse o novo site e ouça a RÁDIO 24h NO AR do Rádiofobia Classics!- assine o canal do Curso de Podcast no YouTube- participe do grupo do Curso de Podcast no Telegram- participe do grupo de produtores, apresentadores e ouvintes dos podcasts da Rádiofobia Podcast Network no Telegram- assine o canal da Rádiofobia Podcast Network no YouTube!- assine o canal da Rádiofobia Podcast Network no Twitch!- Rádiofobia Podcast Network no Apple Podcasts- Rádiofobia Podcast Network no Spotify- Siga @radiofobialhes no tuVítter- Curta a página do Radiofobia Podcast no Facebook Ouça o Rádiofobia Podcast nos principais agregadores:- Spotify- Apple Podcasts- Amazon Music- Deezer- PocketCasts Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço em nossos podcasts.See omnystudio.com/listener for privacy information.

Saudações nostálgicas, ouvinte radiofobético! Aquela mania de gente velha de falar sobre nostalgia e ficar lembrando de coisas antigas seria pleonasmo? Ou redundância talvez? O fato é que sim, a gente gosta bastante de falar de velharias... Neste primeiro dos últimos cem episódios do RÁDIOFOBIA Leo Lopes, Júlio Macoggi e Victor Estácio preparam um gostoso Café Seleto pra receber a querida noveleira Thais Boccia (Novelacast) e os amigos Cristiano Silva, Iara Hauck e Santiago para um crossover cheio de "no meu tempo era melhor" com o podcast Perspectivas Adulteradas! Não deixe de interagir com a gente nas redes sociais, dar seu feedback sobre o papo e sugerir temas e convidados para as próximas edições do nosso podcast, além de deixar seu comentário no post, ok? Você também pode agora mandar sua cartinha para a Caixa Postal 279 - CEP 13930-970 - Serra Negra - SP, e seu e-mail para podcast@radiofobia.com.br! Arte do episódio: Sandro Hojo Links citados do episódio:- Rodolphinho dos Teclados Links citados nas Cartinhas do Totô:- Playlist criada pelo Miau com as músicas citadas neste episódio- Podcast Store - a nova loja da podosfera brasileira- Instituto Amargen- siga @ocursodepodcast no Instagram- clique para assinar e ouvir o podcast Acepipes e Birinaites Links que indicamos sempre:- Ouça o podcast "Reflexões sobre o Podcast"- Ouça o podcast "O Mistério da Fazenda Vita"- Acesse o novo site e ouça a RÁDIO 24h NO AR do Rádiofobia Classics!- assine o canal do Curso de Podcast no YouTube- participe do grupo do Curso de Podcast no Telegram- participe do grupo de produtores, apresentadores e ouvintes dos podcasts da Rádiofobia Podcast Network no Telegram- assine o canal da Rádiofobia Podcast Network no YouTube!- assine o canal da Rádiofobia Podcast Network no Twitch!- Rádiofobia Podcast Network no Apple Podcasts- Rádiofobia Podcast Network no Spotify- Siga @radiofobialhes no tuVítter- Curta a página do Radiofobia Podcast no Facebook Ouça o Rádiofobia Podcast nos principais agregadores:- Spotify- Apple Podcasts- Amazon Music- Deezer- PocketCasts Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço em nossos podcasts.See omnystudio.com/listener for privacy information.

Saudações memoráveis, ouvinte radiofobético! Em um momento estamos em 2009, começando timidamente um podcast pra reunir dois amigos de infância, e eis que em um piscar de olhos esse programa chega ao episódio de número QUATROCENTOS! Quem diria que fosse durar tanto.. Neste episódio de comemoração, na impossibilidade de fazer uma festa reunindo todo mundo, Leo Lopes abriu o link da gravação pra quem quisesse participar, entregou o comando do podcast para seus companheiros de bancada tocarem o zaralho e declarou: "Entre sem me bater!". Participaram do episódio Sandro Hojo, Camilinha, Júlio Macoggi, Thiago Fujiwara, Naty Nogueira, Jéssica Dalcin, Victor Estácio, Rodolpho Baena, Rafael Felipe, Brunão, Baconzitos e Carlinhos Vilaronga! O RÁDIOFOBIA 400 está #NOAR! Não deixe de interagir com a gente nas redes sociais, dar seu feedback sobre o papo e sugerir temas e convidados para as próximas edições do nosso podcast, além de deixar seu comentário no post, ok? Você também pode agora mandar sua cartinha para a Caixa Postal 279 - CEP 13930-970 - Serra Negra - SP, e seu e-mail para podcast@radiofobia.com.br! Arte do episódio: Sandro Hojo Links citados do episódio:- Jonetsu Izakaya em São José dos Campos- siga @ondecomerebeber no Instagram- conheça o XDOME ON- RADIOFOBIA 209 – com Gil Gomes- RADIOFOBIA 200 – com Celso Portiolli- conheça a Flor de luz Biojoias - Peças Artesanais- Escola CESIN - Belém - PA- playlist de músicas japonesas, chinesas e coreanas do Sandro Hojo- ouça o Ineditados Podcast Links citados nas Cartinhas do Totô:- Podcast Store - a nova loja da podosfera brasileira- Instituto Amargen- siga @ocursodepodcast no Instagram- clique para assinar e ouvir o podcast Acepipes e Birinaites Links que indicamos sempre:- Ouça o podcast "Reflexões sobre o Podcast"- Ouça o podcast "O Mistério da Fazenda Vita"- Acesse o novo site e ouça a RÁDIO 24h NO AR do Rádiofobia Classics!- assine o canal do Curso de Podcast no YouTube- participe do grupo do Curso de Podcast no Telegram- participe do grupo de produtores, apresentadores e ouvintes dos podcasts da Rádiofobia Podcast Network no Telegram- assine o canal da Rádiofobia Podcast Network no YouTube!- assine o canal da Rádiofobia Podcast Network no Twitch!- Rádiofobia Podcast Network no Apple Podcasts- Rádiofobia Podcast Network no Spotify- Siga @radiofobialhes no tuVítter- Curta a página do Radiofobia Podcast no Facebook Ouça o Rádiofobia Podcast nos principais agregadores:- Spotify- Apple Podcasts- Amazon Music- Deezer- PocketCasts Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço em nossos podcasts.See omnystudio.com/listener for privacy information.

Saudações memoráveis, ouvinte radiofobético! Em um momento estamos em 2009, começando timidamente um podcast pra reunir dois amigos de infância, e eis que em um piscar de olhos esse programa chega ao episódio de número QUATROCENTOS! Quem diria que fosse durar tanto.. Neste episódio de comemoração, na impossibilidade de fazer uma festa reunindo todo mundo, Leo Lopes abriu o link da gravação pra quem quisesse participar, entregou o comando do podcast para seus companheiros de bancada tocarem o zaralho e declarou: "Entre sem me bater!". Participaram do episódio Sandro Hojo, Camilinha, Júlio Macoggi, Thiago Fujiwara, Naty Nogueira, Jéssica Dalcin, Victor Estácio, Rodolpho Baena, Rafael Felipe, Brunão, Baconzitos e Carlinhos Vilaronga! O RÁDIOFOBIA 400 está #NOAR! Não deixe de interagir com a gente nas redes sociais, dar seu feedback sobre o papo e sugerir temas e convidados para as próximas edições do nosso podcast, além de deixar seu comentário no post, ok? Você também pode agora mandar sua cartinha para a Caixa Postal 279 - CEP 13930-970 - Serra Negra - SP, e seu e-mail para podcast@radiofobia.com.br! Arte do episódio: Sandro Hojo Links citados do episódio:- Jonetsu Izakaya em São José dos Campos- siga @ondecomerebeber no Instagram- conheça o XDOME ON- RADIOFOBIA 209 – com Gil Gomes- RADIOFOBIA 200 – com Celso Portiolli- conheça a Flor de luz Biojoias - Peças Artesanais- Escola CESIN - Belém - PA- playlist de músicas japonesas, chinesas e coreanas do Sandro Hojo- ouça o Ineditados Podcast Links citados nas Cartinhas do Totô:- Podcast Store - a nova loja da podosfera brasileira- Instituto Amargen- siga @ocursodepodcast no Instagram- clique para assinar e ouvir o podcast Acepipes e Birinaites Links que indicamos sempre:- Ouça o podcast "Reflexões sobre o Podcast"- Ouça o podcast "O Mistério da Fazenda Vita"- Acesse o novo site e ouça a RÁDIO 24h NO AR do Rádiofobia Classics!- assine o canal do Curso de Podcast no YouTube- participe do grupo do Curso de Podcast no Telegram- participe do grupo de produtores, apresentadores e ouvintes dos podcasts da Rádiofobia Podcast Network no Telegram- assine o canal da Rádiofobia Podcast Network no YouTube!- assine o canal da Rádiofobia Podcast Network no Twitch!- Rádiofobia Podcast Network no Apple Podcasts- Rádiofobia Podcast Network no Spotify- Siga @radiofobialhes no tuVítter- Curta a página do Radiofobia Podcast no Facebook Ouça o Rádiofobia Podcast nos principais agregadores:- Spotify- Apple Podcasts- Amazon Music- Deezer- PocketCasts Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço em nossos podcasts.See omnystudio.com/listener for privacy information.

Saudações enferrujadas, ouvinte radiofobético! Que a idade chega pra todo mundo a gente sabe, certo? Mas precisa chegar com tanta força e violência, derrubando a gente como se fosse uma manada de elefantes famintos? Neste episódio Leo Lopes, Jéssica Dalcin, Thiago Fujiwara, Júlio Macoggi e Victor Estácio compartilham suas dores (de estômago, de cabeça, no ombro, na lombar, no ciático e em outros lugares...) pra falar sobre o que tem feito para (tentar) manter a saúde enquanto descem a ladeira da vida... Não deixe de interagir com a gente nas redes sociais, dar seu feedback sobre o papo e sugerir temas e convidados para as próximas edições do nosso podcast, além de deixar seu comentário no post, ok? Você também pode agora mandar sua cartinha para a Caixa Postal 279 - CEP 13930-970 - Serra Negra - SP, e seu e-mail para podcast@radiofobia.com.br! Participe da campanha #OPodcastÉDelas2025, de 1º a 31 de março de 2025 Arte do episódio: Sandro Hojo Links citados do episódio:- ouça o Ineditados Podcast Links citados nas Cartinhas do Totô:- Perspectivas Adulteradas #050 - De volta ao passado: Como a nostalgia nos molda- Podcast Store - a nova loja da podosfera brasileira- Instituto Amargen- siga @ocursodepodcast no Instagram- clique para assinar e ouvir o podcast Acepipes e Birinaites Links que indicamos sempre:- Ouça o podcast "Reflexões sobre o Podcast"- Ouça o podcast "O Mistério da Fazenda Vita"- Acesse o novo site e ouça a RÁDIO 24h NO AR do Rádiofobia Classics!- assine o canal do Curso de Podcast no YouTube- participe do grupo do Curso de Podcast no Telegram- participe do grupo de produtores, apresentadores e ouvintes dos podcasts da Rádiofobia Podcast Network no Telegram- assine o canal da Rádiofobia Podcast Network no YouTube!- assine o canal da Rádiofobia Podcast Network no Twitch!- Rádiofobia Podcast Network no Apple Podcasts- Rádiofobia Podcast Network no Spotify- Siga @radiofobialhes no tuVítter- Curta a página do Radiofobia Podcast no Facebook Ouça o Rádiofobia Podcast nos principais agregadores:- Spotify- Google Podcasts- Apple Podcasts- Amazon Music- PocketCasts Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço em nossos podcasts.See omnystudio.com/listener for privacy information.

Saudações enferrujadas, ouvinte radiofobético! Que a idade chega pra todo mundo a gente sabe, certo? Mas precisa chegar com tanta força e violência, derrubando a gente como se fosse uma manada de elefantes famintos? Neste episódio Leo Lopes, Jéssica Dalcin, Thiago Fujiwara, Júlio Macoggi e Victor Estácio compartilham suas dores (de estômago, de cabeça, no ombro, na lombar, no ciático e em outros lugares...) pra falar sobre o que tem feito para (tentar) manter a saúde enquanto descem a ladeira da vida... Não deixe de interagir com a gente nas redes sociais, dar seu feedback sobre o papo e sugerir temas e convidados para as próximas edições do nosso podcast, além de deixar seu comentário no post, ok? Você também pode agora mandar sua cartinha para a Caixa Postal 279 - CEP 13930-970 - Serra Negra - SP, e seu e-mail para podcast@radiofobia.com.br! Participe da campanha #OPodcastÉDelas2025, de 1º a 31 de março de 2025 Arte do episódio: Sandro Hojo Links citados do episódio:- ouça o Ineditados Podcast Links citados nas Cartinhas do Totô:- Perspectivas Adulteradas #050 - De volta ao passado: Como a nostalgia nos molda- Podcast Store - a nova loja da podosfera brasileira- Instituto Amargen- siga @ocursodepodcast no Instagram- clique para assinar e ouvir o podcast Acepipes e Birinaites Links que indicamos sempre:- Ouça o podcast "Reflexões sobre o Podcast"- Ouça o podcast "O Mistério da Fazenda Vita"- Acesse o novo site e ouça a RÁDIO 24h NO AR do Rádiofobia Classics!- assine o canal do Curso de Podcast no YouTube- participe do grupo do Curso de Podcast no Telegram- participe do grupo de produtores, apresentadores e ouvintes dos podcasts da Rádiofobia Podcast Network no Telegram- assine o canal da Rádiofobia Podcast Network no YouTube!- assine o canal da Rádiofobia Podcast Network no Twitch!- Rádiofobia Podcast Network no Apple Podcasts- Rádiofobia Podcast Network no Spotify- Siga @radiofobialhes no tuVítter- Curta a página do Radiofobia Podcast no Facebook Ouça o Rádiofobia Podcast nos principais agregadores:- Spotify- Google Podcasts- Apple Podcasts- Amazon Music- PocketCasts Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço em nossos podcasts.See omnystudio.com/listener for privacy information.

Voy a correr el riego de ser muy sincero: Algunos me diréis que tengo manía a Tesla… pues sí. Eso no me impide valorar el mérito que supone crear una marca de éxito “de la nada” y apreciar cosas buenas en sus productos. Pero tengo manía a la gente que miente y a las marcas que engañan…2024 fue un “Annus horribilis” para Tesla… y el 2025 puede ser peor. Os anticipo algo: Elon Musk, es un tipo que se aburre rápidamente de sus “juguetes”. Dejó de preocuparse de Tesla para preocuparse por Space X, luego dejó de preocuparse por Space X para ocuparse de Twitter, a la que pudo el nombre de X, se ve que le gustan las X a este señor. Y ahora se olvida un poco de todo para ocuparse DOGE, el Departamento de Eficiencia Gubernamental, vamos, el encargado de despedir funcionarios y hacer carrera política junto con “Tramp” … o mejor Trump, como le llamáis muchos en América del Sur… Es lo que tiene que te sobre el dinero por las orejas. Si piensas que el problema de Tesla es éste, que Elon está más ocupado de la política que de su marca de coches, seguramente aciertas… pero vamos a ver en que se traduce esta desatención. Para los que pensáis que todo esto es cosa mía, que tengo manía a la marca, vamos a ver la opinión de uno de los mayores defensores e inversiones de Tesla, Ross Gerber. Este señor es presidente y director ejecutivo de Gerber Kawasaki Wealth & Investment Management, empresa de inversiones y fue uno de los primeros inversores de Tesla y de sus mayores partidarios. El 14 de marzo en una entrevista a la prestigiosa revista “Business Insider” anunció que la empresa iba a caer a plomo en 2025 porque las acciones de la empresa están sobrevaloradas… es lo mismo que dije yo hace 4 años… ¿a ver si me he equivocado de profesión y tenía que haber sido analista de bolsa? ¿Cómo estaban las cosas en 2024? Pues mal… su valor en bolsa había caído más de un 50 por ciento en 3 años, las ventas caían y el stock se acumulaba, mientras se incumplían las promesas de nuevos modelos. Hago una advertencia: Todo pasa muy rápido y escribo este guion el fin de semana de 15 y 16 de marzo de 2025… desde ahora hasta que se publique pueden pasar muchas cosas… pero lo que ha pasado, ya ha pasado. Por ejemplo, que, a 11 de marzo, en apenas dos meses y medio del año 2025, la cotización en bolsa de Tesla había caído un 43,3 por ciento. Y es que Tesla ha estado siempre sobrevalorada en bolsa, donde se cotiza no por lo que vale, sino por las expectativas… Fuga de cerebros. En concreto de dos de sus mejores diseñadores, David Imai y Bernard Lee. Desastre del Cybertruck. Hablando de este trasto, lo digo de una forma sencilla: No se vende. Apenas unas 10.000 unidades, lejísimos de las previsiones… Historial de seguridad pésimo. En un estudio reciente, de finales del 2024, el Instituto de Seguros para la Seguridad en las Carreteras (IIHS) de los USA, ofrece datos preocupantes para Tesla. Problemas de fiabilidad. Os doy otro dato de una fuente fiable, la TUV alemanas, que es como llaman a la ITV por esos lares. El titular era “Tesla supera a Dacia”, pero como vehículo menos fiable, convirtiéndose el Tesla Modelo 3 en el modelo menos fiable vendido en el mercado alemán en 2024. Falta de innovación. En 2024 decíamos, lo extraigo literalmente: “Tesla tiene una gama muy corta, de solo cuatro modelos, que en realidad son 2. Compara con cualquier otra marca y verás que esto es un verdadero problema”. Todo sigue igual. Perdida de lealtad a la marca. La marca llegó a tener un porcentaje de fidelidad a la marca del 90 por ciento en los USA, algo increíble y nunca visto y que viene a decir que los usuarios de Tesla eran verdaderos fanáticos… eran. Perdida de liderazgo. Es probable que en 2025 Tesla deje de ser líder en la venta de coches eléctricos. En 2024 Tesla vendió 1,78 coches eléctricos. BYD llegó a los 1,76 millones. Mala imagen de marca. La deriva política de Elon Musk afecta a la imagen de la marca. Ha pasado de ser la marca de imagen progresista que representaba el modernismo a ser “el coche oficial de trumpismo” … Pérdida de valor como coche usado. Si tienes un Tesla usado y lo quieres vender… malas noticias. Te van a pagar menos. ¡Hasta un 50 por ciento menos en los USA! Subida de aranceles. La guerra de los aranceles afecta a Tesla de dos maneras. Por un lado, encarece los productos importados, pero por otro encarece los productos fabricados en los USA, porque según la propia marca “ciertas piezas y componentes son difíciles o imposibles de obtener dentro de Estados Unidos".

Hoy Fernando Neira explora algunas de las piezas más complejas para los músicos. Comienza con la Suite nº 1 para violonchelo solo en Sol Mayor de Bach, una obra redescubierta por Pau Casals. Luego, nos adentra en el mundo de la kora africana, destacando a virtuosos como Toumani Diabaté. También explora el canto bifónico de Tuvá, una técnica ancestral que permite cantar dos notas simultáneamente. Y conocemos a la banda madrileña Alcalá Norte, que nos regala una actuación en directo. 

Saudações santificadas, ouvinte radiofobético! É com orgulho que iniciamos nosso ANO 17 com mais um papo literário da melhor qualidade! Neste episódio REPLAY Leo Lopes, Jéssica Dalcin e Victor Estácio convidaram os amigos Lucas Mota (autor do premiado Olhos de Pixel) e Cristiano Silva (do podcast Perspectivas Adulteradas) para juntos receberem novamente nosso amigo Eduardo Spohr, escritor renomado internacionalmente, autor de "A Batalha do Apocalipse", da série "Filhos do Éden" e da trilogia "Santo Guerreiro", cujo terceiro e último livro "O Império do Leste" acaba de entrar em pré-venda pra concluir a saga de Georgios Anício Graco e sua santificação como São Jorge! Não deixe de interagir com a gente nas redes sociais, dar seu feedback sobre o papo e sugerir temas e convidados para as próximas edições do nosso podcast, além de deixar seu comentário no post, ok? Você também pode agora mandar sua cartinha para a Caixa Postal 279 - CEP 13930-970 - Serra Negra - SP, e seu e-mail para podcast@radiofobia.com.br! Participe da campanha #OPodcastÉDelas2025, de 1º a 31 de março de 2025 Arte do episódio: Sandro Hojo Links citados do episódio:- Perspectivas Adulteradas #038 - Como me tornei: Escritor, com Eduardo Spohr- Pré-venda: Santo Guerreiro: O Império do Leste (Vol. 3 Santo Guerreiro) + BRINDES (Amazon)- Assine o canal do Eduardo Spohr no Telegram Links citados nas Cartinhas do Totô:- Podcast Store - a nova loja da podosfera brasileira- Instituto Amargen- siga @ocursodepodcast no Instagram- clique para assinar e ouvir o podcast Acepipes e Birinaites Links que indicamos sempre:- Ouça o podcast "Reflexões sobre o Podcast"- Ouça o podcast "O Mistério da Fazenda Vita"- Acesse o novo site e ouça a RÁDIO 24h NO AR do Rádiofobia Classics!- assine o canal do Curso de Podcast no YouTube- participe do grupo do Curso de Podcast no Telegram- participe do grupo de produtores, apresentadores e ouvintes dos podcasts da Rádiofobia Podcast Network no Telegram- assine o canal da Rádiofobia Podcast Network no YouTube!- assine o canal da Rádiofobia Podcast Network no Twitch!- Rádiofobia Podcast Network no Apple Podcasts- Rádiofobia Podcast Network no Spotify- Siga @radiofobialhes no tuVítter- Curta a página do Radiofobia Podcast no Facebook Ouça o Rádiofobia Podcast nos principais agregadores:- Spotify- Google Podcasts- Apple Podcasts- Amazon Music- PocketCasts Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço em nossos podcasts.See omnystudio.com/listener for privacy information.

Saudações santificadas, ouvinte radiofobético! É com orgulho que iniciamos nosso ANO 17 com mais um papo literário da melhor qualidade! Neste episódio REPLAY Leo Lopes, Jéssica Dalcin e Victor Estácio convidaram os amigos Lucas Mota (autor do premiado Olhos de Pixel) e Cristiano Silva (do podcast Perspectivas Adulteradas) para juntos receberem novamente nosso amigo Eduardo Spohr, escritor renomado internacionalmente, autor de "A Batalha do Apocalipse", da série "Filhos do Éden" e da trilogia "Santo Guerreiro", cujo terceiro e último livro "O Império do Leste" acaba de entrar em pré-venda pra concluir a saga de Georgios Anício Graco e sua santificação como São Jorge! Não deixe de interagir com a gente nas redes sociais, dar seu feedback sobre o papo e sugerir temas e convidados para as próximas edições do nosso podcast, além de deixar seu comentário no post, ok? Você também pode agora mandar sua cartinha para a Caixa Postal 279 - CEP 13930-970 - Serra Negra - SP, e seu e-mail para podcast@radiofobia.com.br! Participe da campanha #OPodcastÉDelas2025, de 1º a 31 de março de 2025 Arte do episódio: Sandro Hojo Links citados do episódio:- Perspectivas Adulteradas #038 - Como me tornei: Escritor, com Eduardo Spohr- Pré-venda: Santo Guerreiro: O Império do Leste (Vol. 3 Santo Guerreiro) + BRINDES (Amazon)- Assine o canal do Eduardo Spohr no Telegram Links citados nas Cartinhas do Totô:- Podcast Store - a nova loja da podosfera brasileira- Instituto Amargen- siga @ocursodepodcast no Instagram- clique para assinar e ouvir o podcast Acepipes e Birinaites Links que indicamos sempre:- Ouça o podcast "Reflexões sobre o Podcast"- Ouça o podcast "O Mistério da Fazenda Vita"- Acesse o novo site e ouça a RÁDIO 24h NO AR do Rádiofobia Classics!- assine o canal do Curso de Podcast no YouTube- participe do grupo do Curso de Podcast no Telegram- participe do grupo de produtores, apresentadores e ouvintes dos podcasts da Rádiofobia Podcast Network no Telegram- assine o canal da Rádiofobia Podcast Network no YouTube!- assine o canal da Rádiofobia Podcast Network no Twitch!- Rádiofobia Podcast Network no Apple Podcasts- Rádiofobia Podcast Network no Spotify- Siga @radiofobialhes no tuVítter- Curta a página do Radiofobia Podcast no Facebook Ouça o Rádiofobia Podcast nos principais agregadores:- Spotify- Google Podcasts- Apple Podcasts- Amazon Music- PocketCasts Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço em nossos podcasts.See omnystudio.com/listener for privacy information.

Saudações celebrativas, ouvinte radiofobético-Lheeeeeees! E não é que mais um ano se passou e (contrariando todos os probióticos...) a gente segue por aqui? Em um piscar de olhos, 16 anos se passaram desde que nosso primeiro episódio foi gravado despretensiosamente naquela segunda-feira de carnaval de 2009... De lá pra cá contabilizamos mais de 10 milhões de downloads, 397 episódios (oficiais), mais de 250 convidados, quase 30 integrantes e quase 800 horas de muitas histórias, um pouquinho de conteúdo e toneladas de risadas frouxas! O que começou como um programa "normal" rapidamente se transformou em um programa que emula o rádio no podcast, "gravando ao vivo" muitos anos antes das LIVEs virarem lugar comum na internet. Músicas, efeitos, vinhetas, tudo no Rádiofobia acontece 100% em tempo real, como se rádio fosse... Temos muita gratidão e orgulho por todos os convidados que já passaram por aqui, mas é inegável que temos um carinho especial pelo bom e velho papo de boteco, regado a muita groselha, lorota e riso frouxo! Neste episódio celebramos nossos 16 anos de boteco mais uma vez com um papo totalmente sem pauta e sem a menor pretensão de fazer nada além de comemorar e rir com nossos integrantes e com os ouvintes que foram doidos o bastante pra encarar essa bagunça! Participaram deste episódio Leo Lopes, Naty Nogueira, Jéssica Dalcin, Victor Estácio, Thiago Fujiwara, Júlio Macoggi, Sandro Hojo, Camilinha, Jef Barbosa, Príncipe Vidane, Thais Boccia, Henrique DiRosa, Rodolpho Baena e Randi Maldonado! O RÁDIOFOBIA ESPECIAL de 16 ANOS está #NOAR! Não deixe de interagir com a gente nas redes sociais, dar seu feedback sobre o papo e sugerir temas e convidados para as próximas edições do nosso podcast, além de deixar seu comentário no post, ok? Você também pode agora mandar sua cartinha para a Caixa Postal 279 - CEP 13930-970 - Serra Negra - SP, e seu e-mail para podcast@radiofobia.com.br! Arte do episódio: Sandro Hojo Links citados nas Cartinhas do Totô:- Podcast Store - a nova loja da podosfera brasileira- Instituto Amargen- siga @ocursodepodcast no Instagram- clique para assinar e ouvir o podcast Acepipes e Birinaites Links que indicamos sempre:- Ouça o podcast "Reflexões sobre o Podcast"- Ouça o podcast "O Mistério da Fazenda Vita"- Acesse o novo site e ouça a RÁDIO 24h NO AR do Rádiofobia Classics!- assine o canal do Curso de Podcast no YouTube- participe do grupo do Curso de Podcast no Telegram- participe do grupo de produtores, apresentadores e ouvintes dos podcasts da Rádiofobia Podcast Network no Telegram- assine o canal da Rádiofobia Podcast Network no YouTube!- assine o canal da Rádiofobia Podcast Network no Twitch!- Rádiofobia Podcast Network no Apple Podcasts- Rádiofobia Podcast Network no Spotify- Siga @radiofobialhes no tuVítter- Curta a página do Radiofobia Podcast no Facebook Ouça o Rádiofobia Podcast nos principais agregadores:- Spotify- Google Podcasts- Apple Podcasts- Amazon Music- PocketCasts Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço em nossos podcasts.See omnystudio.com/listener for privacy information.

Saudações celebrativas, ouvinte radiofobético-Lheeeeeees! E não é que mais um ano se passou e (contrariando todos os probióticos...) a gente segue por aqui? Em um piscar de olhos, 16 anos se passaram desde que nosso primeiro episódio foi gravado despretensiosamente naquela segunda-feira de carnaval de 2009... De lá pra cá contabilizamos mais de 10 milhões de downloads, 397 episódios (oficiais), mais de 250 convidados, quase 30 integrantes e quase 800 horas de muitas histórias, um pouquinho de conteúdo e toneladas de risadas frouxas! O que começou como um programa "normal" rapidamente se transformou em um programa que emula o rádio no podcast, "gravando ao vivo" muitos anos antes das LIVEs virarem lugar comum na internet. Músicas, efeitos, vinhetas, tudo no Rádiofobia acontece 100% em tempo real, como se rádio fosse... Temos muita gratidão e orgulho por todos os convidados que já passaram por aqui, mas é inegável que temos um carinho especial pelo bom e velho papo de boteco, regado a muita groselha, lorota e riso frouxo! Neste episódio celebramos nossos 16 anos de boteco mais uma vez com um papo totalmente sem pauta e sem a menor pretensão de fazer nada além de comemorar e rir com nossos integrantes e com os ouvintes que foram doidos o bastante pra encarar essa bagunça! Participaram deste episódio Leo Lopes, Naty Nogueira, Jéssica Dalcin, Victor Estácio, Thiago Fujiwara, Júlio Macoggi, Sandro Hojo, Camilinha, Jef Barbosa, Príncipe Vidane, Thais Boccia, Henrique DiRosa, Rodolpho Baena e Randi Maldonado! O RÁDIOFOBIA ESPECIAL de 16 ANOS está #NOAR! Não deixe de interagir com a gente nas redes sociais, dar seu feedback sobre o papo e sugerir temas e convidados para as próximas edições do nosso podcast, além de deixar seu comentário no post, ok? Você também pode agora mandar sua cartinha para a Caixa Postal 279 - CEP 13930-970 - Serra Negra - SP, e seu e-mail para podcast@radiofobia.com.br! Arte do episódio: Sandro Hojo Links citados nas Cartinhas do Totô:- Podcast Store - a nova loja da podosfera brasileira- Instituto Amargen- siga @ocursodepodcast no Instagram- clique para assinar e ouvir o podcast Acepipes e Birinaites Links que indicamos sempre:- Ouça o podcast "Reflexões sobre o Podcast"- Ouça o podcast "O Mistério da Fazenda Vita"- Acesse o novo site e ouça a RÁDIO 24h NO AR do Rádiofobia Classics!- assine o canal do Curso de Podcast no YouTube- participe do grupo do Curso de Podcast no Telegram- participe do grupo de produtores, apresentadores e ouvintes dos podcasts da Rádiofobia Podcast Network no Telegram- assine o canal da Rádiofobia Podcast Network no YouTube!- assine o canal da Rádiofobia Podcast Network no Twitch!- Rádiofobia Podcast Network no Apple Podcasts- Rádiofobia Podcast Network no Spotify- Siga @radiofobialhes no tuVítter- Curta a página do Radiofobia Podcast no Facebook Ouça o Rádiofobia Podcast nos principais agregadores:- Spotify- Google Podcasts- Apple Podcasts- Amazon Music- PocketCasts Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço em nossos podcasts.See omnystudio.com/listener for privacy information.

Ian Wilson is the Safety & Logistics Practice Leader at Grantek. Ian is an experienced Project Manager with a demonstrated history of working in the industrial automation industry. Skilled in Process Control, Control Systems Design, SCADA, Engineering, and Process Automation. Ian is a proven and strong program and project management professional with a TUV focus in Machine Safety. The Industry 4.0 Podcast with Grantek delivers a look into the world of manufacturing, with a focus on stories and trends that lead to better solutions.   Our guests will share tips and outcomes that will help improve your productivity. You will hear from leading providers of Industrial Control System hardware and software, Grantek experts and leaders at best-in-class industry associations that serve Life Sciences and Food & Beverage manufactures.

Saudações espiãs, ouvinte radiofobético! Você sabe o que smokings, pistolas Walther PPK, mulheres bonitas, Aston Martins, canetas explosivas e Vésper Martinis (batidos, não mexidos...) tem em comum, certo? O agente secreto do MI-6 chamado Bond, James Bond, também conhecido pelo seu código 007, é claro! Criado pelo escritor inglês Ian Fleming em 1953, esse enigmático e sedutor espião da ficção já foi interpretado por 7 atores diferentes ao longo dos 27 filmes em que foi retratado. Neste episódio Leo Lopes, Victor Estácio, Sandro Hojo e Júlio Macoggi recebem os amigos Sergio Vasconcelos e Giuzão Chagas para esse crossover cheio de ação e mistério com o Bondcast - o podcast sobre James Bond, cinema, cultura pop e muito mais!! Não deixe de interagir com a gente nas redes sociais, dar seu feedback sobre o papo e sugerir temas e convidados para as próximas edições do nosso podcast, além de deixar seu comentário no post, ok? Você também pode agora mandar sua cartinha para a Caixa Postal 279 - CEP 13930-970 - Serra Negra - SP, e seu e-mail para podcast@radiofobia.com.br! Arte do episódio: Sandro Hojo Links do episódio:- Bondcast 127 – Bond à Brasileira: Uma aventura no Natal (demais episódios da série no link da postagem)- Ouça o Tokucast Links citados nas Cartinhas do Totô:- Podcast Store - a nova loja da podosfera brasileira- Instituto Amargen- siga @ocursodepodcast no Instagram- clique para assinar e ouvir o podcast Acepipes e Birinaites Links que indicamos sempre:- Ouça o podcast "Reflexões sobre o Podcast"- Ouça o podcast "O Mistério da Fazenda Vita"- Acesse o novo site e ouça a RÁDIO 24h NO AR do Rádiofobia Classics!- assine o canal do Curso de Podcast no YouTube- participe do grupo do Curso de Podcast no Telegram- participe do grupo de produtores, apresentadores e ouvintes dos podcasts da Rádiofobia Podcast Network no Telegram- assine o canal da Rádiofobia Podcast Network no YouTube!- assine o canal da Rádiofobia Podcast Network no Twitch!- Rádiofobia Podcast Network no Apple Podcasts- Rádiofobia Podcast Network no Spotify- Siga @radiofobialhes no tuVítter- Curta a página do Radiofobia Podcast no Facebook Ouça o Rádiofobia Podcast nos principais agregadores:- Spotify- Google Podcasts- Apple Podcasts- Amazon Music- PocketCasts Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço em nossos podcasts.See omnystudio.com/listener for privacy information.

Saudações espiãs, ouvinte radiofobético! Você sabe o que smokings, pistolas Walther PPK, mulheres bonitas, Aston Martins, canetas explosivas e Vésper Martinis (batidos, não mexidos...) tem em comum, certo? O agente secreto do MI-6 chamado Bond, James Bond, também conhecido pelo seu código 007, é claro! Criado pelo escritor inglês Ian Fleming em 1953, esse enigmático e sedutor espião da ficção já foi interpretado por 7 atores diferentes ao longo dos 27 filmes em que foi retratado. Neste episódio Leo Lopes, Victor Estácio, Sandro Hojo e Júlio Macoggi recebem os amigos Sergio Vasconcelos e Giuzão Chagas para esse crossover cheio de ação e mistério com o Bondcast - o podcast sobre James Bond, cinema, cultura pop e muito mais!! Não deixe de interagir com a gente nas redes sociais, dar seu feedback sobre o papo e sugerir temas e convidados para as próximas edições do nosso podcast, além de deixar seu comentário no post, ok? Você também pode agora mandar sua cartinha para a Caixa Postal 279 - CEP 13930-970 - Serra Negra - SP, e seu e-mail para podcast@radiofobia.com.br! Arte do episódio: Sandro Hojo Links do episódio:- Bondcast 127 – Bond à Brasileira: Uma aventura no Natal (demais episódios da série no link da postagem)- Ouça o Tokucast Links citados nas Cartinhas do Totô:- Podcast Store - a nova loja da podosfera brasileira- Instituto Amargen- siga @ocursodepodcast no Instagram- clique para assinar e ouvir o podcast Acepipes e Birinaites Links que indicamos sempre:- Ouça o podcast "Reflexões sobre o Podcast"- Ouça o podcast "O Mistério da Fazenda Vita"- Acesse o novo site e ouça a RÁDIO 24h NO AR do Rádiofobia Classics!- assine o canal do Curso de Podcast no YouTube- participe do grupo do Curso de Podcast no Telegram- participe do grupo de produtores, apresentadores e ouvintes dos podcasts da Rádiofobia Podcast Network no Telegram- assine o canal da Rádiofobia Podcast Network no YouTube!- assine o canal da Rádiofobia Podcast Network no Twitch!- Rádiofobia Podcast Network no Apple Podcasts- Rádiofobia Podcast Network no Spotify- Siga @radiofobialhes no tuVítter- Curta a página do Radiofobia Podcast no Facebook Ouça o Rádiofobia Podcast nos principais agregadores:- Spotify- Google Podcasts- Apple Podcasts- Amazon Music- PocketCasts Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço em nossos podcasts.See omnystudio.com/listener for privacy information.

Saudações noveleiras, ouvinte radiofobético! A novela é uma verdadeira instituição brasileira, não é mesmo? Que atire a primeira pedra quem nunca ficou grudado na TV acompanhando pelo menos por uma vez na vida o dia-a-dia de alguma Elena no Leblon, o mistério da morte de Odete Roitman, as vilanices de Carminha, as aventuras do pescador parrudo ou qualquer outra trama típica dos folhetins brazucas! Neste episódio Leo Lopes, Jéssica Dalcin, Júlio Macoggi, Victor Estácio e Sandro Hojo revelam seu lado noveleiro em um papo com os amigos Thais Boccia e Guilherme Abuchahla, diretamente do NOVELACAST, no nosso primeiro crossover de 2025! Não deixe de interagir com a gente nas redes sociais, dar seu feedback sobre o papo e sugerir temas e convidados para as próximas edições do nosso podcast, além de deixar seu comentário no post, ok? Você também pode agora mandar sua cartinha para a Caixa Postal 279 - CEP 13930-970 - Serra Negra - SP, e seu e-mail para podcast@radiofobia.com.br! Arte do episódio: Sandro Hojo Links do episódio:- NOVELACAST 65 - Roque Santeiro (feat Leo Lopes)- assine o canal do NOVELACAST no YouTube Links citados nas Cartinhas do Totô:- Podcast Store - a nova loja da podosfera brasileira- Instituto Amargen- siga @ocursodepodcast no Instagram- clique para assinar e ouvir o podcast Acepipes e Birinaites Links que indicamos sempre:- Ouça o podcast "Reflexões sobre o Podcast"- Ouça o podcast "O Mistério da Fazenda Vita"- Acesse o novo site e ouça a RÁDIO 24h NO AR do Rádiofobia Classics!- assine o canal do Curso de Podcast no YouTube- participe do grupo do Curso de Podcast no Telegram- participe do grupo de produtores, apresentadores e ouvintes dos podcasts da Rádiofobia Podcast Network no Telegram- assine o canal da Rádiofobia Podcast Network no YouTube!- assine o canal da Rádiofobia Podcast Network no Twitch!- Rádiofobia Podcast Network no Apple Podcasts- Rádiofobia Podcast Network no Spotify- Siga @radiofobialhes no tuVítter- Curta a página do Radiofobia Podcast no Facebook Ouça o Rádiofobia Podcast nos principais agregadores:- Spotify- Google Podcasts- Apple Podcasts- Amazon Music- PocketCasts Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço em nossos podcasts.See omnystudio.com/listener for privacy information.

Saudações noveleiras, ouvinte radiofobético! A novela é uma verdadeira instituição brasileira, não é mesmo? Que atire a primeira pedra quem nunca ficou grudado na TV acompanhando pelo menos por uma vez na vida o dia-a-dia de alguma Elena no Leblon, o mistério da morte de Odete Roitman, as vilanices de Carminha, as aventuras do pescador parrudo ou qualquer outra trama típica dos folhetins brazucas! Neste episódio Leo Lopes, Jéssica Dalcin, Júlio Macoggi, Victor Estácio e Sandro Hojo revelam seu lado noveleiro em um papo com os amigos Thais Boccia e Guilherme Abuchahla, diretamente do NOVELACAST, no nosso primeiro crossover de 2025! Não deixe de interagir com a gente nas redes sociais, dar seu feedback sobre o papo e sugerir temas e convidados para as próximas edições do nosso podcast, além de deixar seu comentário no post, ok? Você também pode agora mandar sua cartinha para a Caixa Postal 279 - CEP 13930-970 - Serra Negra - SP, e seu e-mail para podcast@radiofobia.com.br! Arte do episódio: Sandro Hojo Links do episódio:- NOVELACAST 65 - Roque Santeiro (feat Leo Lopes)- assine o canal do NOVELACAST no YouTube Links citados nas Cartinhas do Totô:- Podcast Store - a nova loja da podosfera brasileira- Instituto Amargen- siga @ocursodepodcast no Instagram- clique para assinar e ouvir o podcast Acepipes e Birinaites Links que indicamos sempre:- Ouça o podcast "Reflexões sobre o Podcast"- Ouça o podcast "O Mistério da Fazenda Vita"- Acesse o novo site e ouça a RÁDIO 24h NO AR do Rádiofobia Classics!- assine o canal do Curso de Podcast no YouTube- participe do grupo do Curso de Podcast no Telegram- participe do grupo de produtores, apresentadores e ouvintes dos podcasts da Rádiofobia Podcast Network no Telegram- assine o canal da Rádiofobia Podcast Network no YouTube!- assine o canal da Rádiofobia Podcast Network no Twitch!- Rádiofobia Podcast Network no Apple Podcasts- Rádiofobia Podcast Network no Spotify- Siga @radiofobialhes no tuVítter- Curta a página do Radiofobia Podcast no Facebook Ouça o Rádiofobia Podcast nos principais agregadores:- Spotify- Google Podcasts- Apple Podcasts- Amazon Music- PocketCasts Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço em nossos podcasts.See omnystudio.com/listener for privacy information.

Saudações conformadas, ouvinte radiofobético! Eis que começa 2025, e com ele aquela mesma ladainha de sempre: fazer reflexões sobre as (muitas) derrotas e (poucas) conquistas do ano que passou, e decidir tudo o que fazer no ano novo que se inicia, certo? ERRADO! Neste episódio Leo Lopes, Jéssica Dalcin, Jef Barbosa, Júlio Macoggi, Victor Estácio e Sandro Hojo discorrem sobre tudo aquilo que decididamente NÃO VÃO FAZER este ano... Não deixe de interagir com a gente nas redes sociais, dar seu feedback sobre o papo e sugerir temas e convidados para as próximas edições do nosso podcast, além de deixar seu comentário no post, ok? Você também pode agora mandar sua cartinha para a Caixa Postal 279 - CEP 13930-970 - Serra Negra - SP, e seu e-mail para podcast@radiofobia.com.br! Arte do episódio: Sandro Hojo Links do episódio:- Áudio jogo: Olho de Vidro - O Caçador de Memórias (edição completa por Rádiofobia Podcast e Multimídia)- siga a Jéssica no Instagram e ajude a ação solidária para o amigo AJ Oliveira Links citados nas Cartinhas do Totô:- Podcast Store - a nova loja da podosfera brasileira- Instituto Amargen- siga @ocursodepodcast no Instagram- clique para assinar e ouvir o podcast Acepipes e Birinaites Links que indicamos sempre:- Ouça o podcast "Reflexões sobre o Podcast"- Ouça o podcast "O Mistério da Fazenda Vita"- Acesse o novo site e ouça a RÁDIO 24h NO AR do Rádiofobia Classics!- assine o canal do Curso de Podcast no YouTube- participe do grupo do Curso de Podcast no Telegram- participe do grupo de produtores, apresentadores e ouvintes dos podcasts da Rádiofobia Podcast Network no Telegram- assine o canal da Rádiofobia Podcast Network no YouTube!- assine o canal da Rádiofobia Podcast Network no Twitch!- Rádiofobia Podcast Network no Apple Podcasts- Rádiofobia Podcast Network no Spotify- Siga @radiofobialhes no tuVítter- Curta a página do Radiofobia Podcast no Facebook Ouça o Rádiofobia Podcast nos principais agregadores:- Spotify- Google Podcasts- Apple Podcasts- Amazon Music- PocketCasts Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço em nossos podcasts.See omnystudio.com/listener for privacy information.

Saudações conformadas, ouvinte radiofobético! Eis que começa 2025, e com ele aquela mesma ladainha de sempre: fazer reflexões sobre as (muitas) derrotas e (poucas) conquistas do ano que passou, e decidir tudo o que fazer no ano novo que se inicia, certo? ERRADO! Neste episódio Leo Lopes, Jéssica Dalcin, Jef Barbosa, Júlio Macoggi, Victor Estácio e Sandro Hojo discorrem sobre tudo aquilo que decididamente NÃO VÃO FAZER este ano... Não deixe de interagir com a gente nas redes sociais, dar seu feedback sobre o papo e sugerir temas e convidados para as próximas edições do nosso podcast, além de deixar seu comentário no post, ok? Você também pode agora mandar sua cartinha para a Caixa Postal 279 - CEP 13930-970 - Serra Negra - SP, e seu e-mail para podcast@radiofobia.com.br! Arte do episódio: Sandro Hojo Links do episódio:- Áudio jogo: Olho de Vidro - O Caçador de Memórias (edição completa por Rádiofobia Podcast e Multimídia)- siga a Jéssica no Instagram e ajude a ação solidária para o amigo AJ Oliveira Links citados nas Cartinhas do Totô:- Podcast Store - a nova loja da podosfera brasileira- Instituto Amargen- siga @ocursodepodcast no Instagram- clique para assinar e ouvir o podcast Acepipes e Birinaites Links que indicamos sempre:- Ouça o podcast "Reflexões sobre o Podcast"- Ouça o podcast "O Mistério da Fazenda Vita"- Acesse o novo site e ouça a RÁDIO 24h NO AR do Rádiofobia Classics!- assine o canal do Curso de Podcast no YouTube- participe do grupo do Curso de Podcast no Telegram- participe do grupo de produtores, apresentadores e ouvintes dos podcasts da Rádiofobia Podcast Network no Telegram- assine o canal da Rádiofobia Podcast Network no YouTube!- assine o canal da Rádiofobia Podcast Network no Twitch!- Rádiofobia Podcast Network no Apple Podcasts- Rádiofobia Podcast Network no Spotify- Siga @radiofobialhes no tuVítter- Curta a página do Radiofobia Podcast no Facebook Ouça o Rádiofobia Podcast nos principais agregadores:- Spotify- Google Podcasts- Apple Podcasts- Amazon Music- PocketCasts Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço em nossos podcasts.See omnystudio.com/listener for privacy information.

In this episode, we're giving you the best Amazon and Walmart strategy clips of 2024 so that you can start off 2025 with a leg up on your competition. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Welcome to this special annual recap episode of the Serious Sellers Podcast, where we bring you the most impactful strategies from the past year to give your e-commerce business a competitive edge in 2025. Join us as we explore the essentials of selecting verified manufacturers and the importance of third-party verification in ensuring accurate information. We'll discuss the advantages of trade assurance for payment protection and the significance of management certifications like BSCI and ISO, which indicate high-quality factory standards and social compliance. Additionally, we touch on regional manufacturing specializations, exemplified by the production of egg dispensers, and the importance of measuring the halo impact of ad strategies on total sales and rankings using metrics like TACoS and cost per customer acquisition. Listen in as we discuss strategies for international Amazon success, highlighting a thriving American brand's expansion into Amazon Japan. We'll explore the strategic benefits of entering the Japanese market, such as lower PPC costs and favorable tax conditions, which contribute to higher profit margins. Patience, quality products, and strong supplier relationships are emphasized as key differentiators from competitors. We also explore optimizing Amazon PPC campaigns with lifecycle-based rules and the power of using index images with numbered benefits to effectively communicate value in product listings. Discover effective strategies for online marketplaces as we recount past challenges and successes in sourcing and selling products in the U.S. market. Learn about creative approaches to finding less visible suppliers and the importance of clear communication and relationship-building. We also highlight the effectiveness of Target's marketplace and the strategic advantages of being indexed on Google to enhance Amazon rankings. Finally, we'll cover the critical importance of using correct HTS codes to avoid costly import tariff mistakes, sharing a personal experience that led to significant cost savings. Tune in and equip yourself with these valuable insights to kick off 2025 strong. In episode 628 of the Serious Sellers Podcast, we discuss: 00:00 - SSP Top 20 Strategies of 2024 02:02 - Selecting Verified Manufacturers for Trust 09:53 - Keyword Analysis and Visibility Tracking 12:25 - Strategies for International Amazon Success 19:36 - Effective Strategies for Online Marketplaces 20:06 - Leveraging Google for Business Growth 23:43 - Optimizing Amazon Listings for Google Images 25:40 - Optimizing Amazon Listings for Sales 32:12 - Enhancing Amazon Listings With COSMO 33:29 - Avoiding Costly Import Tariff Mistakes Transcript   Bradley Sutton: Today we're giving you the best strategy clips of the year so that you can start off 2025 with a leg up on your competition. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And, like we do every year and we have been doing this since we started in what was it 2018, 2019? we do a recap episode where I handpick some of the best strategies of the entire year. Every year, we go through about 100 episodes a year, not including the weekly buzz, where we have a lot of guests and everybody has great strategies. It's really hard to pick some of the top ones, but what I did is me and the team got together and pulled out some of the top strategies that you guys had talked about in social media and such that you liked, and we put it together so that you could get a leg up on the competition now that we're at the beginning here of 2025.   Bradley Sutton: And so these are strategies that are not out of date. They're still valid. There are some that already, within a few months, became out of date. They're still valid. There are some that already, within a few months, became out of date. We're not including them here. So, guys, I hope you enjoy this episode. Get your pen and paper out. I want each and every one of you to make it your homework to pick five, at least five of these that we're about to get. I think we're doing about 20 here, but do five that most apply to you and your business. Not everything applies to everybody equally. Pick five out of these and implement it this month in your business, or at least make a plan for it. All right, so let's go ahead and see the top strategies of the year.   Kian Golzari: So the first thing you did was you selected verified manufacturers. And what's that for? It means any information that they provide on their listing, whether it be number of years in business, how many staff they have, what certificates they have, what patents they have, what products they have, what does their production line look like, the images and videos in the factory. That's all been verified by a third party, meaning InterTech, SGS, TUV. One of these very reputable companies have gone in and verified all the information is true, whereas if we didn't work with verified suppliers, then whatever information they want to put there, we just have to sort of take their word for it. So verified is the most important thing to search for first. Then, on the left-hand side of the page, you'll see trade assurance right, I would always click that as well and trade assurance just means that your payment is protected. So if you've ordered an egg dispenser which holds, you know, 20 eggs and you do the production and you receive one which only holds 10 eggs, then the trade assurance will protect you and it will refund your order because you've selected that right. That's just a little bit of a safety net important for, like you know, new sellers, right. And then, as you scroll down on the left-hand side of the page, you'll see something that says management certification, right. And if you scroll down a little bit more, yeah. So you see like BSCI and you see Zedek, you see ISO. I always like to select BSCI and ISO. So BSCI is your business social compliance initiative and ISO is just a really high-quality standard and this just basically means these are factory certificates that they have. So, uh, BSCI will go in and they'll check, like you know, um how many years you've been in business. Do you have, like, fire extinguishers? Do you have adequate lighting? Do you have safety exits? Like we've checked the dormitories, we've checked like the canteen where the workers eat. So it's kind of like gives you confidence that you're working for a very, very good factory, right. So now, if we go back to the top of the list, right, we've. Now we've searched by manufacturers, we've got verified manufacturers, we've got trade assurance and we've got factories which have, you know, BSCI and ISO certification. So now, as I'm scrolling down the list, like if you zoom in on the company names, like the first word in the company name is always the city or the province in which that factory is located.   Kian Golzari: So sometimes, like the factories, like electronics are made in Shenzhen, backpacks are normally made in like Shenzhou. Like furniture, like steel tubing for furniture, chairs is made like Yongkang. So I'm just trying to get familiar. Is there an area which specializes in egg dispensers? Maybe not because it's such a niche product, right, that maybe you could make it, make it anywhere. But as I scroll down, I'm trying to see, like, is there one name that pops up more frequent than others and in that area which specializes in that product? But I see Ningbo has probably popped up a few times, right? So, but anyway, it doesn't matter. If Ningbo had popped out like eight out of nine times, I would say, right, well, that's the region we need to be ordering from.   Bradley Sutton: Interesting.   Gefen Laredo: You know ACOS is great, but obviously this is TACoS Tuesday and TACoS is the metric of your total sales.   Carrie Miller: Yes.   Gefen Laredo: And so when we're looking at total sales something that we brought in and I know it's a little vague, but we really looked at the halo impact of ad strategies and how they impacted ranking and total sales, right. And so when we focused our ad strategy, maybe on a cost per customer acquisition model, maybe on a TACoS model, and we look to really prioritize, hey, where are we showing up, right? So, if, if, if we're driving all this traffic and we have a 20 percent conversion rate, let's say, on this keyword, are we tracking using, using uh, using a Helium 10, of course, um, are we tracking that ranking properly? To say, hey, we started running these ads aggressively on August 1st and if we have been tracking ranking on that keyword for the last two months since going aggressive on that term, where are we ranking now and how have sales changed? and are there broader KPIs that we're measuring outside of just direct ad revenue? And that worked really well for us because we centered that around tentpole events and this is a really big strategy of ours. That is incredibly complex, it takes a whole village to actually execute. But when we focus our customer acquisition and ranking models around major times in the year so think Prime Day, think Fall, Prime Day, Black Friday, Cyber Monday, holiday and then, of course, if you're a one-off brand, if you I don't know are ski related, then obviously your season is January to March. You know like there are differences, but really peak seasons. If you're able to focus your growth model around the times that are going to give you the most reward, then that worked really well for us last year and we expect to see a lot more of that this year, especially as we all expect people are going to be more deal oriented. It's a constant battle for margins, so the better rank you are, the more organic sales you drive, the better your TACoS is.   Ben Webber:                           Several years ago we were about to stock out of as you know, we sell a lot of fourth quarter products and kind of joke toy products and we're about to stock out of one that we sold between 800 and 1000 units a day of which is a fairly substantial issue. So we actually loaded up a cargo van and drove the cargo van to Amazon, talked our way through the front gates to deliver it and they took it, and so we did that once, then we did it again and we got through again. The third time they're like no, you can't do this, and so like okay, but somehow, like no, you, you can't do this, and so like okay, but somehow, we have to be able to do this. So we looked into carrier central and figure out how we could become a last mile rider, which is incredibly easy it takes about 15 minutes to fill out a form and then you have to show that you can back in and out of a parking spot incredibly, incredibly easy. But so in that January we bought a truck and the rest is history from there. But it came about because we were about to stock out and panicked and we're like, well, what's the worst that can happen?   Silas Moestrup Pedersen: And one of the things that I recommend to every time that we have a new client or meet someone is to narrow in on fewer skills. It sounds quite simple, right, but what we do every time is that if you have a big catalog A, B, C and D products and then A products they get a special treatment compared to B, C and D. It could even be, if your catalog is massive, you only focus your ad spend on A products. Same thing from a content perspective. Those are the ones that get the most love in terms of title, bullet point, backend attributes, et cetera, descriptions. So it's just having that focus on fewer products, I think, is number one. Then, if you can automate your reporting, we have that in Looker automated so that you don't have to necessarily sit and look at the data and pull Excel spreadsheets et cetera it just saves you so much time. If you're capable of doing it and spending time on it, then I think. Thirdly, we talked a little bit about it, but I think taking the time to do super solid keyword research from the get-go Like get into Magnet, get into Amazon's data sources, get into Cerebro, look for all your competitors' keywords et cetera understand what those A keywords are, and those A keywords are the only thing that you focus on in the start. Those are the ones that go into your rank campaigns, that they go into your manual campaigns, et cetera, and that those are the ones that just like where you track everything through Like a little hack could be for your A products. Every week you use a repro. Every other week you put in your A product and then you export all the data for that. You take a spreadsheet. In column A you say this is the date when I pulled the. This is the date of either. I pulled the data, this is the ASIN you put in the ASIN that you pulled the data for. Then you make a formula.   Silas Moestrup Pedersen: You can just ask ChatGPT where, based on the paid and organic rank, you say whether you classified the keyword as being on page one, two, three or four, and then you pull this data in this way every single week for maybe two months when you're running a new test or something like that. You take all the data, you put it into a pivot table and boom, then you would have an overview and a graph of how many like your all your page one, two, three, four positions across your entire catalog and you could even put a filter on up in the top and then you can sort by ASIN and then you basically have your own visibility tool where you can see your paid on your organic visibility on a weekly level at an Asian level. And you can use that to take all those keywords If you're ranking let's say page three or two or something like that put them into a rank campaign. If you feel like they're good, you can take all the keywords where you're on page two, maybe put them in the title, et cetera. So, like building those systems, that allows you to scale something consistently.   Bradley Sutton:                           What was your gross sales yesterday, last week, last year? More importantly, what are your profits after all your cost of selling on Amazon? Did you pay any storage charges to Amazon? How much did you spend on PPC? Find out these key metrics and more by using the Helium 10 tool Profits. For more information, go to h10.me forward slash profits.   Cara Sayer: So one of the biggest things was the fact that I do think a lot of Amazon sellers don't really have a brand. They just have a name for a business or a name for something that they use and they don't really have a what I'd call a true brand. And they don't always. I think sometimes also, existing only on Amazon makes you lose perspective on you know how normal businesses work, like businesses that aren't based on Amazon, and so you know a lot of businesses. I mean, I think throughout life, people buy from people and I think that's so important to remember that, even on Amazon, one of the reasons why Amazon focuses so heavily on A plus listings and now they're bringing in the premium A plus and all the rest of it because Amazon knows right. You know me quite a few years now and I've always banged on about brand. I've always banged on about having a story. Tell your story. It doesn't have to be your story necessarily, it could be the product story, but you need to have something that differentiates you. And even then, I was chatting to someone at the conference earlier on and I was saying the thing is that sometimes it's not even the fact that you're selling different products, it's the way that you curate them right. So it's the collection of products that you've chosen to sell under your brand name says something.   Nick Katz: So one of our clients is an international brand. They're an American registered company and they last year they cleared seven figures and we're definitely looking to do a lot more this year. That's in two years. They're doing very, very well in America, they sell in Europe and they sell in Canada. But the Japanese sales are now almost comparable to the to the us sales, but the profit margins are a lot higher.   Bradley Sutton:                           That was about my second question.   Nick Katz: Yeah, because you know things like the PPC is a hell of a lot cheaper. The ACOS for the account is about uh, I think it's about eight, nine percent now. The TACoS is about three or four percent. It's the kind of figures you can't really get in the US. So actually in theory you could sell a lot less in Japan and still end up with the same kind of profit as you could in the US. But obviously if you're getting sales close to the US you're probably going to have much, much higher margins. Japan generally is cheaper. It's cheaper tax as well if you are off the threshold to pay tax. But if you're under 10 million yen, which is probably about 60,000, 70,000 US, if you're under that in sales, you don't have to pay consumption tax. There is no tax. So anybody like me selling in Europe who gets absolutely lost by the tax authorities there, paying 19, 20, 21, 23% in some of the regions in Europe, you could be selling 50, 60,000 US in Japan and not have to pay any consumption tax whatsoever. So there are definite advantages to selling in Japan.   Bradley Sutton: What are some of the things that set you apart from maybe the 10 other matcha people who maybe have started and gone out of business, you know, because they didn't have your strategy? What do you think set you apart from others?   Sam: Well, I think a handful of things. The first one is okay, so I think you can use. You can rely on Amazon PPC. You can look at your search term impression share reports, you can look at your keyword ranking and all that kind of stuff and that will help you in the short run. But honestly, the thing that really helped us the most was patience and making sure that your product is on a sensory level it's actually good and people like it. Once you have those two things covered, then you just need to get people to try it, get them to tell their friends, and then their friends who are interested in Marchable buy. Then they are buying again and then this whole thing kind of grows by itself. Your PPC and all of these other tools that you have are really just like fuel that you add to this engine.   Singchuen: And on the other side of things is, obviously you kind of need to make sure that you treat your suppliers well as well. Make sure that they understand what you're going through and make sure that you try to understand what they're going through. If language is a barrier, hire an interpreter, right, it's not too difficult. Decency goes both ways. So you may be pressed, but you've got to recognize that the factories themselves, they are pressed as well. So working together for a compromise, understanding each other and not throwing too much Just to be a little bit more understanding towards each other, goes a long way. A bit more understanding towards each other goes a long way. I think what tends to happen is that if you're not patient, as Sam has mentioned, you may cut off communications with factories that may help you in the future, and you don't want to do that.   Destaney Wishon: I think the biggest things that we look at is we create rules for the different outcomes we want. If we're launching a brand-new product, then we're creating rules that are based off sales. So we're going to be taking a deep dive into, hey, what is the conversion rate and what is the sales? And we're going to build rules for maximizing that increased bid when I have a certain conversion rate. On the flip side, if our goal is profitability, we're going to work backwards from our ACOS or RoAS goal. We're going to say, hey, let's build rules that are based on lowering bids when our ACOS is too high, and maybe layering in our conversion rates also low, let's go even lower, right. So those are the two simplest ones that we look at, but it really needs to be strategic. You can create rules that are based off the phase your product's in, whether it's launch, consistency, profitability, organic rank. You can create rules based off your overall business outcomes. Which is always an important one is what is that key RoAS that you're going to optimize for all of your campaigns, but just making sure not to overcomplicate it in the beginning, right. Once you start to understand the correlation between CPC and RoAS, then you can start building in a little bit more customization around lifecycle and things like that.   Kevin King: This is how you been converting like crazy with what? what do you call an index image? This he calls it the uh, it's the image in your listing that will be the top reasons why your product is the best. This is not your main photo. This is not your photo number one. This is what he calls this photo number two and it's an index of of your products is why I think it's why he calls it the index image, and what he says is you need to number the benefits. A lot of of people are using call-outs, they use infographics, but they don't number them. So you want to actually have numbers like this. So this should be something like this should be your second image the five reasons you love, or the seven reasons or the three reasons.   Odd numbers are always better than even numbers. Three, five or seven or nine always work the best. But here he's got the five and look, there's big, there's numbers. That's important. He just doesn't list them. People like order and when they see numbers, their mind can sort it and they can read it quickly and it makes sense to them. So the numbering system here is critical, not just the fact that he put the main point, the main benefit and capital, and then explained it in. I mean in bold and a little bit larger than explained everything else below it in light blue, but he's got these numbers. That's the critical thing is numbering it.   Bradley Sutton: Maybe this is a little bit of the sexy side of patents, but you've talked before about how patents doing patent searches can actually be a form of product research and finding a product to sell on Amazon. How in the world is that possible?   Rich Goldstein: Yeah, absolutely it's true, because the way that the patent system works, once a patent expires, it's fair game for anyone to use it. So a utility patent lasts for 20 years and a design patent lasts for 15. But once that patent expires, anyone can make that product and, at the same time, keep in mind that a lot of people have an idea for a product, they get it patented, but they never do the research, they never learn about the process enough to actually get that product launched, and so there are a lot of great ideas that have been patented that are just in the patent archives and they've never actually been put on the market. There are some lousy ideas, but there are also some great ideas, and so if you know how and you search the patent record for expired patents, you can find ideas for really great potential products.   Tom - Honest FBA: We dabbled with the US a few times in the past and Thomas Net is really popular. You see, it's spoken about quite a lot as a place, as a resource. Honestly, we never had any success there. There was a time when we were the MOQs are always insanely high and there was a product previously that we agreed to the MOQ. It was something like 10 or 20,000 units. It was pretty high. And there was a product previously that we agreed to the MOQ. It was something like 10 or 20,000 units. It was pretty big. And we were like, okay, we'll go for it, but can you just repackage them into a different kind of mix? And they just said, nah, nah, don't fancy it. And we were like, right, okay. So we kind of banged our head against the wall. So now a little-known site called Google is honestly the best bet, so like, but I'm not talking page one at Google. You've got to dig. So put on a VPN. If you're somewhere like we are, like in Spain, put on a US VPN and then get down to like pages five, six, seven, eight, get in there. And then I just hammer a lot of emails out, but a lot of the websites that you find down in those stages or those pages. They're not good at SEO, they're generally kind of old sites, but you're finding older, established businesses so and often you'll find a phone number. So one of the best lessons I say is like get on the phone and just ring them up and you can save months of time, like the guy who ended up.   Tom - Honest FBA: One of the guys who ended up working with had a phone call with him on the first day. I found it and we ended up. We're now doing two products with him already. We've got another three lined up and he had nothing to do with the niche we're in. He was in so we're in pets. He was in humans. He was in food. I just gave him a call, explained the brand vision, what we're trying to do. He got really excited. He's now helping us source new ingredients. He's coming to me with product ideas. He's now going to do a whole range of products for us. So that was one of the beauties is like having that communication line and being able to really explain yourself has been massive. We are still sourcing in China, by the way. We still think it's a really viable option, but having this US option as well, there's so many benefits to it.   Grace Kopplin: In terms of Walmart, that's always been a strategy for us. Transparently, Walmart just hasn't been a volume driver for us. It's been steady but it hasn't really been a place that's warranted a ton of focus for us. But another marketplace that has been great for us is actually Target's marketplace, target Plus and that's been a key, key piece of our success, especially with working with brands who are looking for store placement at Target. For example, we've had a few items that we've listed on Target's marketplace that have done really well, that have gotten the attention of a buyer and actually got store placement, which is really exciting. And, at the end of the day, getting an item placed on shelves most of the time can drive more volume than a mid-tier listing on Amazon. So we tend to try to use that strategy.   Bradley Sutton: How do you get on target these days? Wasn't it invite only back in the day or now that Target is adding that 360 or some kind of like yeah.   Grace Kopplin: I think it might still be invite only, but I know they've been actively adding a lot of sellers. I know that their backend is still quite archaic compared to what Amazon is. It's probably what Walmart was like four years ago. But I think it is still invite only, but definitely something to reach out to your connections and see if you can get a connect with a Walmart e-comm buyer.   Leo Sgovio: So there are a few reasons why you want to be indexed on Google, and for the most, let's start from the most advanced ones, right? Advanced sellers they normally try to send traffic to Amazon, especially during the launch period, using external traffic, right? So Google, we know, is a good referral that tends to help your rankings, and so Amazon tends to reward you if they see traffic coming from Google. So if you're not indexed, you lose a chance to show Amazon that you are getting traffic from Google. Now, I have a theory that paid traffic has a little bit more weight than organic, but the reason why you want to be indexed and the reason why you might want to be indexed for certain keywords is so that when you drive traffic through the URL to Amazon, you can actually give attribution to that keyword. That's number one, right? So you can actually use these URLs as your two-step.   Leo Sgovio: Number two if you do a good job with your indexation and your listing is optimized, you actually also appear in the images, right? And so if people are looking for specific products, sometimes I search on Google using images because I'm looking for specific products that might be hard to find on Amazon. But if I look through the Google images and I find the product, then I go to Amazon and so if you're not indexed, you're also not going to be able to be found there, and Google images actually gets a ton of traffic. So here are some of the reasons why, two of the reasons why. I can think of many more, but the most important are these ones. Google is still one of the largest search engine, and so missing out on that opportunity search engine and so missing out on that opportunity, I'm afraid it causes a lot of missed visibility for an Amazon seller at a listing level.   Carrie Miller: I think one of the things that sets us apart is that when I've created our listings, or whenever I create our photos, I think about what are the main benefits of the product, the main selling points of it, and I realized this isn't something that everyone can easily do, and so the way I kind of have been teaching it is that you can take your competitor's listing, download their reviews, download their best reviews, their five-star reviews, and say ask ChatGPT, like, what do people like most about this product? What are the benefits of this product according to reviews? What do people like? Basically, ask a bunch of questions to ChatGPT and you'll get a bunch of kind of selling points and you'll kind of see a trend of like the top selling points or top benefits of your product. And that's what you want to focus on is like what's in it for the customer? You've got to kind of appeal to their emotions. How is it going to make their life better, easier, are easier, are they going to be more beautiful? Are they going to you know what? What is it, what's in it for them?   Carrie Miller: And I think that that is going to be the key that sets you apart, and I know it's. It sounds pretty basic, but I've actually been doing some looking at different listings. People have been asking me hey, can you take a look at my listing? And when I look at the listing, I'm like, well, these aren't, these are not actually selling points or benefits. Like, these are features of the product. Right, you can always put the features in right later on, but how are you appealing to the person when you were? If you're telling somebody about your product, are you being like oh hey, the dimensions are 14 by 14. Like that's, that's like an afterthought, right? You, you want to. However, you would even just sell to a person, like talking face to face. That's how you're going to do that. Your first image shouldn't be a dimension photo. It should be a selling point, your main, like best selling point, main benefit in that first image. So I think that's a huge thing that a lot of people are kind of missing.   Bradley Sutton: What would you say is the most actionable things from search career performance? That kind of closes out like, hey, this is actually something that is not just, oh, it's good to know, but hey, I'm actually going to take action, uh, on this.    Mansour Norouzi: Taking action. I would say, even when I look at my own brand one is that for the main keywords, what I actually I do this on a weekly basis I have a list of the main keywords which is for my, for one of my aces are like 10 uh, 10 uh keywords and actually I go into the detail of week over week what is happening to my click share for those keywords, because they are very important for me and I want to be on the top and like top five for these turns. I want to be aware of what is going on with my competitors and what's my need. So if I see I have a track of my click share for the keywords, if I see it is going down, right away I'll figure out what's going on and maybe push with my advertising, for that for me would be our main keywords and what's going happening for my click share rate, conversion rate and click share just on my top keywords. Honestly, I will go, I think, by myself going with all for all the keywords, just like top five to 10 keywords, what they are, and I'll keep it very close overview and monitor them to see exactly what's going on, because you see that search volume going up or down, but I want my click share and my conversion share that I have I'm generating. Either they are consistent or going up. So if I see this trend is down, right away I start doing maybe I run coupon code or I push with my advertising to make sure I'm getting them back into track.   Bradley Sutton: What is your favorite? Helium 10 tool Ksenia or function of a tool.   Kseniia Reidel: Probably the audience. That's the one that I use all the time. Is it called audience?   Bradley Sutton: Yeah, the split where you ask the questions to the people and say, how are you using that Like for your images, or just for product ideas, or what are you using that?   Kseniia Reidel: Honestly for everything. For both for the product ideas, for your images, or just for product ideas or what are you using that? Honestly for everything. But both for the product ideas, for the images, because I just think it's so easy. You know, when you're thinking about like the product we find, then I usually do um, like the drawing and uh, 3d, you know the 3d image of the product that doesn't exist yet. Then usually all my products are like, really designed differently, that's what's on the market right now, and I just upload the image there and I see what people say and ask them would you buy this product? And if you wouldn't buy this product, why, why not? Or what would you change in this product? And sometimes I see the things that I didn't even you know, I didn't even think about that.   Bradley Sutton: So you're launching just the 3d rendering and just asking a question on that image, or you're launching it like, or you're launching it, you're putting it in a poll next to like existing products and asking them, or which one are you doing?   Kseniia Reidel: I'm doing both. Actually, the first, I just do the rendering and ask them would you buy this product? And if you would not buy this product, what would you change Like? How would you make it better for you? And then sometimes I also compare it to the other products that are on the market and ask them which one would they buy?   Bradley Sutton: Interesting.   Kseniia Reidel: And a lot of times I do the changes on the product based on what the people say.   Bradley Sutton: What was the results of those search, find, buy in order to send those relevancy signals? Again, not for rank, but to send those relevancy signals to Amazon. Take a look at this when I ran in Cerebro on June 19th, just three days after they did that relevancy single, you know, push those three coworkers here at Helium 10,. Take a look now at the Amazon recommended rank. Remember how it was only showing two keywords for Amazon recommended rank. Now it was showing multiple ones and it put that keyword that I sent the relevancy signal for egg holder countertop. It had Amazon recommended rank number three, which basically means that that was the third most important keyword according to Amazon for this product. Now do you remember what I was getting for impressions in PPC? Like 200 total impressions over three days. What did sending those relevancy signals to Amazon do for my PPC impressions? Take a look at this. To amazon, do for my PPC impressions. Take a look at this.   The next three day period from June 19th when my relevancy got fixed to June 21st instead of 200 impressions, 5 000 impressions, 4 000 of that. How? What keyword was it for? Egg holder countertop, that one that I sent those relevancy signals to Amazon for? This works, guys.   Ryan King:                          So Walmart has the equivalent would be brand portal, and I would absolutely recommend, if you're the seller, if you're the brand, to register through brand portal, and the main reasons are there are certain advertising opportunities that are only available to brand registered brands, so sponsored brand videos, sponsored brand ads that go across as banner displays. Another major one would be brand shops, brand shelves we can talk about later as well and then IP protection, and so the advantage of being registered in Brand Portal is that you can file IP infringement claims, and in this case, the most successful one to do is to file claims against those alternate listings for using your copyrighted imagery, and so we see success of getting those pulled down within 48 hours, typically when that happens. Now you can still file that IP claim even if you're not registered through Brand Portal. There's a link to file that claim, but you can't track its progress, you can't see the history, all those kinds of things. So it just gives you greater credibility in those and greater ability to look back at the progress. And the last one I'd say is if you're a registered brand, it's going to give you the highest content ranking for your listing. So even if there are other sellers that have tried to change that listing content. You're going to outrank them as the registered brand and chances are you're not going to have to deal with things changing on your listing in that regard.   Kevin Dolan: Cosmo is a specific tool and I think that the function that it performs is valuable to enhancing Amazon's understanding of a listing. So I certainly would not be surprised to see Amazon implementing this in a production capacity on a large swath of searches. That would not be surprising to me, but it's not as massive as the shift that we've seen into semantic-focused search. Cosmo in particular discusses essentially a mechanism for enhancing Amazon's understanding of a product by taking into consideration things that aren't expressed in the query and things that aren't expressed in the listing. The example that they use in the paper, the canonical example, is if you're looking for shoes for pregnant women, a listing might not literally say shoes for pregnant women. It might produce a specific type of open toed shoe that has good support, good comfort. That might not literally be listed as a keyword in the listing, but it might be something that the system can infer based on its knowledge of the universe, about what it's like to be a pregnant woman and the types of products that they might benefit from.   Norm Farrar: Out of everybody that we've looked at, it was up to 80. But 70% of Amazon sellers do not have the proper HTS code. They let their Chinese seller set an HS code and it's wrong. So when they get in here and guess what, nobody, nobody is calculating that as a part of your cost of goods. So they're going out, they're sourcing in China, they're not calculating, and this could be as high as 400%. Now, I've never seen it that, but it can be. So you know you're 25, 40% of your cost of goods. Is that not something that should be calculated? And like for me, I was doing natural soaps and I was paying 17%. So we were taking a look at it and Afolabi says can you consider this Castile soap? And I said yeah, it's olive based. And he goes well, how about I give you some good news. Pay zero. I just stuffed 17% back in my pocket. So out of the 70% of people that are missing the boat, they don't have the proper tariff code and the average person that gets the proper tariff code on an order the average that we've been able to calculate has been $7,800.

Saudações seriadoras, ouvinte radiofobético! Chegamos (finalmente!) ao último mês de 2024, e antes de iniciar nossos especiais de Natal e Ano Novo, trazemos até você a nossa retrospectiva... de SÉRIES! Neste episódio Leo Lopes, Jéssica Dalcin, Thiago Fujiwara, Júlio Macoggi e Victor Estácio fazem uma lista de (quase) todas as séries que assistiram ao longo do ano e aproveitam pra fazer o TOP 5 melhores séries do ano que ninguém pediu! Não deixe de interagir com a gente nas redes sociais, dar seu feedback sobre o papo e sugerir temas e convidados para as próximas edições do nosso podcast, além de deixar seu comentário no post, ok? Você também pode agora mandar sua cartinha para a Caixa Postal 279 - CEP 13930-970 - Serra Negra - SP, e seu e-mail para podcast@radiofobia.com.br! Arte do episódio: Sandro Hojo Links citados nas Cartinhas do Totô:- Podcast Store - a nova loja da podosfera brasileira- Instituto Amargen- siga @ocursodepodcast no Instagram- clique para assinar e ouvir o podcast Acepipes e Birinaites- Pod Notícias - sua fonte de informação sobre o mercado de podcast no Brasil e no mundo- assine o Pod Notícias no seu agregador de podcast preferido- entre no canal público do Pod Notícias no Telegram- siga o Pod Notícias no Instagram- acompanhe a page do Pod Notícias no Linkedin Links que indicamos sempre:- Ouça o podcast "Reflexões sobre o Podcast"- Ouça o podcast "O Mistério da Fazenda Vita"- Acesse o novo site e ouça a RÁDIO 24h NO AR do Rádiofobia Classics!- assine o canal do Curso de Podcast no YouTube- participe do grupo do Curso de Podcast no Telegram- participe do grupo de produtores, apresentadores e ouvintes dos podcasts da Rádiofobia Podcast Network no Telegram- assine o canal da Rádiofobia Podcast Network no YouTube!- assine o canal da Rádiofobia Podcast Network no Twitch!- Rádiofobia Podcast Network no Apple Podcasts- Rádiofobia Podcast Network no Spotify- Siga @radiofobialhes no tuVítter- Curta a página do Radiofobia Podcast no Facebook Ouça o Rádiofobia Podcast nos principais agregadores:- Spotify- Google Podcasts- Apple Podcasts- Amazon Music- PocketCasts Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço em nossos podcasts.See omnystudio.com/listener for privacy information.

Saudações seriadoras, ouvinte radiofobético! Chegamos (finalmente!) ao último mês de 2024, e antes de iniciar nossos especiais de Natal e Ano Novo, trazemos até você a nossa retrospectiva... de SÉRIES! Neste episódio Leo Lopes, Jéssica Dalcin, Thiago Fujiwara, Júlio Macoggi e Victor Estácio fazem uma lista de (quase) todas as séries que assistiram ao longo do ano e aproveitam pra fazer o TOP 5 melhores séries do ano que ninguém pediu! Não deixe de interagir com a gente nas redes sociais, dar seu feedback sobre o papo e sugerir temas e convidados para as próximas edições do nosso podcast, além de deixar seu comentário no post, ok? Você também pode agora mandar sua cartinha para a Caixa Postal 279 - CEP 13930-970 - Serra Negra - SP, e seu e-mail para podcast@radiofobia.com.br! Arte do episódio: Sandro Hojo Links citados nas Cartinhas do Totô:- Podcast Store - a nova loja da podosfera brasileira- Instituto Amargen- siga @ocursodepodcast no Instagram- clique para assinar e ouvir o podcast Acepipes e Birinaites- Pod Notícias - sua fonte de informação sobre o mercado de podcast no Brasil e no mundo- assine o Pod Notícias no seu agregador de podcast preferido- entre no canal público do Pod Notícias no Telegram- siga o Pod Notícias no Instagram- acompanhe a page do Pod Notícias no Linkedin Links que indicamos sempre:- Ouça o podcast "Reflexões sobre o Podcast"- Ouça o podcast "O Mistério da Fazenda Vita"- Acesse o novo site e ouça a RÁDIO 24h NO AR do Rádiofobia Classics!- assine o canal do Curso de Podcast no YouTube- participe do grupo do Curso de Podcast no Telegram- participe do grupo de produtores, apresentadores e ouvintes dos podcasts da Rádiofobia Podcast Network no Telegram- assine o canal da Rádiofobia Podcast Network no YouTube!- assine o canal da Rádiofobia Podcast Network no Twitch!- Rádiofobia Podcast Network no Apple Podcasts- Rádiofobia Podcast Network no Spotify- Siga @radiofobialhes no tuVítter- Curta a página do Radiofobia Podcast no Facebook Ouça o Rádiofobia Podcast nos principais agregadores:- Spotify- Google Podcasts- Apple Podcasts- Amazon Music- PocketCasts Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço em nossos podcasts.See omnystudio.com/listener for privacy information.

Saudações influenciadas, ouvinte radiofobético! Quem nunca viu um anúncio de alguma coisa na internet que não conhecia, não precisava ou até mesmo não queria, e dois ou três cliques depois, quando percebeu, já tinha comprado? Como resistir a um produto curioso, um lançamento atrativo ou uma oferta aparentemente irrecusável? Neste episódio Leo Lopes, Jéssica Dalcin, Thiago Fujiwara, Júlio Macoggi e Victor Estácio realizam uma verdadeira sessão de terapia coletiva pra contar tudo o que tem se deixado influenciar pelo marketing maluco das redes sociais! Não deixe de interagir com a gente nas redes sociais, dar seu feedback sobre o papo e sugerir temas e convidados para as próximas edições do nosso podcast, além de deixar seu comentário no post, ok? Você também pode agora mandar sua cartinha para a Caixa Postal 279 - CEP 13930-970 - Serra Negra - SP, e seu e-mail para podcast@radiofobia.com.br! Arte do episódio: Sandro Hojo Links citados nas Cartinhas do Totô:- Podcast Store - a nova loja da podosfera brasileira- Instituto Amargen- siga @ocursodepodcast no Instagram- clique para assinar e ouvir o podcast Acepipes e Birinaites- Pod Notícias - sua fonte de informação sobre o mercado de podcast no Brasil e no mundo- assine o Pod Notícias no seu agregador de podcast preferido- entre no canal público do Pod Notícias no Telegram- siga o Pod Notícias no Instagram- acompanhe a page do Pod Notícias no Linkedin Links que indicamos sempre:- Ouça o podcast "Reflexões sobre o Podcast"- Ouça o podcast "O Mistério da Fazenda Vita"- Acesse o novo site e ouça a RÁDIO 24h NO AR do Rádiofobia Classics!- assine o canal do Curso de Podcast no YouTube- participe do grupo do Curso de Podcast no Telegram- participe do grupo de produtores, apresentadores e ouvintes dos podcasts da Rádiofobia Podcast Network no Telegram- assine o canal da Rádiofobia Podcast Network no YouTube!- assine o canal da Rádiofobia Podcast Network no Twitch!- Rádiofobia Podcast Network no Apple Podcasts- Rádiofobia Podcast Network no Spotify- Siga @radiofobialhes no tuVítter- Curta a página do Radiofobia Podcast no Facebook Ouça o Rádiofobia Podcast nos principais agregadores:- Spotify- Google Podcasts- Apple Podcasts- Amazon Music- PocketCasts Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço em nossos podcasts.See omnystudio.com/listener for privacy information.

Saudações influenciadas, ouvinte radiofobético! Quem nunca viu um anúncio de alguma coisa na internet que não conhecia, não precisava ou até mesmo não queria, e dois ou três cliques depois, quando percebeu, já tinha comprado? Como resistir a um produto curioso, um lançamento atrativo ou uma oferta aparentemente irrecusável? Neste episódio Leo Lopes, Jéssica Dalcin, Thiago Fujiwara, Júlio Macoggi e Victor Estácio realizam uma verdadeira sessão de terapia coletiva pra contar tudo o que tem se deixado influenciar pelo marketing maluco das redes sociais! Não deixe de interagir com a gente nas redes sociais, dar seu feedback sobre o papo e sugerir temas e convidados para as próximas edições do nosso podcast, além de deixar seu comentário no post, ok? Você também pode agora mandar sua cartinha para a Caixa Postal 279 - CEP 13930-970 - Serra Negra - SP, e seu e-mail para podcast@radiofobia.com.br! Arte do episódio: Sandro Hojo Links citados nas Cartinhas do Totô:- Podcast Store - a nova loja da podosfera brasileira- Instituto Amargen- siga @ocursodepodcast no Instagram- clique para assinar e ouvir o podcast Acepipes e Birinaites- Pod Notícias - sua fonte de informação sobre o mercado de podcast no Brasil e no mundo- assine o Pod Notícias no seu agregador de podcast preferido- entre no canal público do Pod Notícias no Telegram- siga o Pod Notícias no Instagram- acompanhe a page do Pod Notícias no Linkedin Links que indicamos sempre:- Ouça o podcast "Reflexões sobre o Podcast"- Ouça o podcast "O Mistério da Fazenda Vita"- Acesse o novo site e ouça a RÁDIO 24h NO AR do Rádiofobia Classics!- assine o canal do Curso de Podcast no YouTube- participe do grupo do Curso de Podcast no Telegram- participe do grupo de produtores, apresentadores e ouvintes dos podcasts da Rádiofobia Podcast Network no Telegram- assine o canal da Rádiofobia Podcast Network no YouTube!- assine o canal da Rádiofobia Podcast Network no Twitch!- Rádiofobia Podcast Network no Apple Podcasts- Rádiofobia Podcast Network no Spotify- Siga @radiofobialhes no tuVítter- Curta a página do Radiofobia Podcast no Facebook Ouça o Rádiofobia Podcast nos principais agregadores:- Spotify- Google Podcasts- Apple Podcasts- Amazon Music- PocketCasts Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço em nossos podcasts.See omnystudio.com/listener for privacy information.

Saudações iluminadas, ouvinte radiofobético! E Dels disse: "Faça-se a LUZ!" E a luz foi feita. Dels viu que a luz era boa, e determinou que uma iluminação de qualidade seria fundamental pra uma produção audiovisual profissional! Dizem que essa é a versão original do texto do Gênesis, que foi alterada por motivos misteriosos e que fez com que por muito tempo muita gente produzisse suas fotos e vídeos escuros (ou claros) demais... Neste episódio Leo Lopes, Jéssica Dalcin, Camilinha, Júlio Macoggi e Victor Estácio - nossos integrantes ofuscados - batem um papo com uma pessoa cheia de luz - Key Lights, LEDs RGB, softboxes e tudo mais - pra conhecer sua história e seu trabalho com diretora de fotografia: a radiante Amanda Louzada! Não deixe de interagir com a gente nas redes sociais, dar seu feedback sobre o papo e sugerir temas e convidados para as próximas edições do nosso podcast, além de deixar seu comentário no post, ok? Você também pode agora mandar sua cartinha para a Caixa Postal 279 - CEP 13930-970 - Serra Negra - SP, e seu e-mail para podcast@radiofobia.com.br! Arte do episódio: Sandro Hojo Links do episódio:- Siga a @amandalouzada no Instagram- Conheça o portfólio da Amanda Louzada e #AMANDAJOBS- confira AO VIVO o mapa de luz do estúdio da RÁDIOFOBIA Links citados nas Cartinhas do Totô:- Podcast Store - a nova loja da podosfera brasileira- Instituto Amargen- siga @ocursodepodcast no Instagram- clique para assinar e ouvir o podcast Acepipes e Birinaites- Pod Notícias - sua fonte de informação sobre o mercado de podcast no Brasil e no mundo- assine o Pod Notícias no seu agregador de podcast preferido- entre no canal público do Pod Notícias no Telegram- siga o Pod Notícias no Instagram- acompanhe a page do Pod Notícias no Linkedin Links que indicamos sempre:- Ouça o podcast "Reflexões sobre o Podcast"- Ouça o podcast "O Mistério da Fazenda Vita"- Acesse o novo site e ouça a RÁDIO 24h NO AR do Rádiofobia Classics!- assine o canal do Curso de Podcast no YouTube- participe do grupo do Curso de Podcast no Telegram- participe do grupo de produtores, apresentadores e ouvintes dos podcasts da Rádiofobia Podcast Network no Telegram- assine o canal da Rádiofobia Podcast Network no YouTube!- assine o canal da Rádiofobia Podcast Network no Twitch!- Rádiofobia Podcast Network no Apple Podcasts- Rádiofobia Podcast Network no Spotify- Siga @radiofobialhes no tuVítter- Curta a página do Radiofobia Podcast no Facebook Ouça o Rádiofobia Podcast nos principais agregadores:- Spotify- Google Podcasts- Apple Podcasts- Amazon Music- PocketCasts Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço em nossos podcasts.See omnystudio.com/listener for privacy information.

Saudações iluminadas, ouvinte radiofobético! E Dels disse: "Faça-se a LUZ!" E a luz foi feita. Dels viu que a luz era boa, e determinou que uma iluminação de qualidade seria fundamental pra uma produção audiovisual profissional! Dizem que essa é a versão original do texto do Gênesis, que foi alterada por motivos misteriosos e que fez com que por muito tempo muita gente produzisse suas fotos e vídeos escuros (ou claros) demais... Neste episódio Leo Lopes, Jéssica Dalcin, Camilinha, Júlio Macoggi e Victor Estácio - nossos integrantes ofuscados - batem um papo com uma pessoa cheia de luz - Key Lights, LEDs RGB, softboxes e tudo mais - pra conhecer sua história e seu trabalho com diretora de fotografia: a radiante Amanda Louzada! Não deixe de interagir com a gente nas redes sociais, dar seu feedback sobre o papo e sugerir temas e convidados para as próximas edições do nosso podcast, além de deixar seu comentário no post, ok? Você também pode agora mandar sua cartinha para a Caixa Postal 279 - CEP 13930-970 - Serra Negra - SP, e seu e-mail para podcast@radiofobia.com.br! Arte do episódio: Sandro Hojo Links do episódio:- Siga a @amandalouzada no Instagram- Conheça o portfólio da Amanda Louzada e #AMANDAJOBS- confira AO VIVO o mapa de luz do estúdio da RÁDIOFOBIA Links citados nas Cartinhas do Totô:- Podcast Store - a nova loja da podosfera brasileira- Instituto Amargen- siga @ocursodepodcast no Instagram- clique para assinar e ouvir o podcast Acepipes e Birinaites- Pod Notícias - sua fonte de informação sobre o mercado de podcast no Brasil e no mundo- assine o Pod Notícias no seu agregador de podcast preferido- entre no canal público do Pod Notícias no Telegram- siga o Pod Notícias no Instagram- acompanhe a page do Pod Notícias no Linkedin Links que indicamos sempre:- Ouça o podcast "Reflexões sobre o Podcast"- Ouça o podcast "O Mistério da Fazenda Vita"- Acesse o novo site e ouça a RÁDIO 24h NO AR do Rádiofobia Classics!- assine o canal do Curso de Podcast no YouTube- participe do grupo do Curso de Podcast no Telegram- participe do grupo de produtores, apresentadores e ouvintes dos podcasts da Rádiofobia Podcast Network no Telegram- assine o canal da Rádiofobia Podcast Network no YouTube!- assine o canal da Rádiofobia Podcast Network no Twitch!- Rádiofobia Podcast Network no Apple Podcasts- Rádiofobia Podcast Network no Spotify- Siga @radiofobialhes no tuVítter- Curta a página do Radiofobia Podcast no Facebook Ouça o Rádiofobia Podcast nos principais agregadores:- Spotify- Google Podcasts- Apple Podcasts- Amazon Music- PocketCasts Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço em nossos podcasts.See omnystudio.com/listener for privacy information.

Saudações ranzinzas, ouvinte radiofobético! Em um planeta onde está tudo cada vez mais complicado, é bom respirar fundo e tentar olhar o lado bom das coisas, não é mesmo? Mas tem hora o que alivia de verdade é meter a boca mesmo... Neste episódio Leo Lopes, Lana Távora, Júlio Macoggi e Victor Estácio se juntam para RECLAMAR do que cada um quiser. Simples assim. Não deixe de interagir com a gente nas redes sociais, dar seu feedback sobre o papo e sugerir temas e convidados para as próximas edições do nosso podcast, além de deixar seu comentário no post, ok? Você também pode agora mandar sua cartinha para a Caixa Postal 279 - CEP 13930-970 - Serra Negra - SP, e seu e-mail para podcast@radiofobia.com.br! Arte do episódio: Sandro Hojo Links do episódio:- siga o Gui Soares (@oguipreto) no Instagram- siga o @baixagastronomia no Instagram Links citados nas Cartinhas do Totô:- Podcast Store - a nova loja da podosfera brasileira- Instituto Amargen- siga @ocursodepodcast no Instagram- clique para assinar e ouvir o podcast Acepipes e Birinaites- Pod Notícias - sua fonte de informação sobre o mercado de podcast no Brasil e no mundo- assine o Pod Notícias no seu agregador de podcast preferido- entre no canal público do Pod Notícias no Telegram- siga o Pod Notícias no Instagram- acompanhe a page do Pod Notícias no Linkedin Links que indicamos sempre:- Ouça o podcast "Reflexões sobre o Podcast"- Ouça o podcast "O Mistério da Fazenda Vita"- Acesse o novo site e ouça a RÁDIO 24h NO AR do Rádiofobia Classics!- assine o canal do Curso de Podcast no YouTube- participe do grupo do Curso de Podcast no Telegram- participe do grupo de produtores, apresentadores e ouvintes dos podcasts da Rádiofobia Podcast Network no Telegram- assine o canal da Rádiofobia Podcast Network no YouTube!- assine o canal da Rádiofobia Podcast Network no Twitch!- Rádiofobia Podcast Network no Apple Podcasts- Rádiofobia Podcast Network no Spotify- Siga @radiofobialhes no tuVítter- Curta a página do Radiofobia Podcast no Facebook Ouça o Rádiofobia Podcast nos principais agregadores:- Spotify- Google Podcasts- Apple Podcasts- Amazon Music- PocketCasts Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço em nossos podcasts.See omnystudio.com/listener for privacy information.

Saudações ranzinzas, ouvinte radiofobético! Em um planeta onde está tudo cada vez mais complicado, é bom respirar fundo e tentar olhar o lado bom das coisas, não é mesmo? Mas tem hora o que alivia de verdade é meter a boca mesmo... Neste episódio Leo Lopes, Lana Távora, Júlio Macoggi e Victor Estácio se juntam para RECLAMAR do que cada um quiser. Simples assim. Não deixe de interagir com a gente nas redes sociais, dar seu feedback sobre o papo e sugerir temas e convidados para as próximas edições do nosso podcast, além de deixar seu comentário no post, ok? Você também pode agora mandar sua cartinha para a Caixa Postal 279 - CEP 13930-970 - Serra Negra - SP, e seu e-mail para podcast@radiofobia.com.br! Arte do episódio: Sandro Hojo Links do episódio:- siga o Gui Soares (@oguipreto) no Instagram- siga o @baixagastronomia no Instagram Links citados nas Cartinhas do Totô:- Podcast Store - a nova loja da podosfera brasileira- Instituto Amargen- siga @ocursodepodcast no Instagram- clique para assinar e ouvir o podcast Acepipes e Birinaites- Pod Notícias - sua fonte de informação sobre o mercado de podcast no Brasil e no mundo- assine o Pod Notícias no seu agregador de podcast preferido- entre no canal público do Pod Notícias no Telegram- siga o Pod Notícias no Instagram- acompanhe a page do Pod Notícias no Linkedin Links que indicamos sempre:- Ouça o podcast "Reflexões sobre o Podcast"- Ouça o podcast "O Mistério da Fazenda Vita"- Acesse o novo site e ouça a RÁDIO 24h NO AR do Rádiofobia Classics!- assine o canal do Curso de Podcast no YouTube- participe do grupo do Curso de Podcast no Telegram- participe do grupo de produtores, apresentadores e ouvintes dos podcasts da Rádiofobia Podcast Network no Telegram- assine o canal da Rádiofobia Podcast Network no YouTube!- assine o canal da Rádiofobia Podcast Network no Twitch!- Rádiofobia Podcast Network no Apple Podcasts- Rádiofobia Podcast Network no Spotify- Siga @radiofobialhes no tuVítter- Curta a página do Radiofobia Podcast no Facebook Ouça o Rádiofobia Podcast nos principais agregadores:- Spotify- Google Podcasts- Apple Podcasts- Amazon Music- PocketCasts Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço em nossos podcasts.See omnystudio.com/listener for privacy information.

Saudações inconscientes, ouvinte radiofobético! Você tem total controle sobre tudo o que faz? E sobre suas escolhas? Você tem certeza que tudo o que faz é de forma consciente, porque você quis? Se sua resposta foi SIM, sinto dizer que você está completamente enganado! Não são só os nossos olhos que podem nos enganar. Na verdade, a nossa MENTE nos engana muito mais do que imaginamos, todo dia, o tempo todo! Neste episódio nossos integrantes sem livre arbítrio Leo Lopes, Jéssica Dalcin, Júlio Macoggi, Victor Estácio e Príncipe Vidane abrem as cortinas pra receberem Os Mentalistas Beto Parro e Rafa Moritz, conhecer melhor essa dupla que teve início com o espetáculo InconscienteMente e se questionar sobre como todos somos tanto influenciadores quanto influenciáveis! Não deixe de interagir com a gente nas redes sociais, dar seu feedback sobre o papo e sugerir temas e convidados para as próximas edições do nosso podcast, além de deixar seu comentário no post, ok? Você também pode agora mandar sua cartinha para a Caixa Postal 279 - CEP 13930-970 - Serra Negra - SP, e seu e-mail para podcast@radiofobia.com.br! Arte do episódio: Sandro Hojo Links do episódio:- Os Mentalistas - site oficial- RADIOFOBIA 6 – com Rafael Baltresca- RADIOFOBIA 165 – Eu vou popotizar você! Links citados nas Cartinhas do Totô:- Podcast Store - a nova loja da podosfera brasileira- Instituto Amargen- siga @ocursodepodcast no Instagram- clique para assinar e ouvir o podcast Acepipes e Birinaites- Pod Notícias - sua fonte de informação sobre o mercado de podcast no Brasil e no mundo- assine o Pod Notícias no seu agregador de podcast preferido- entre no canal público do Pod Notícias no Telegram- siga o Pod Notícias no Instagram- acompanhe a page do Pod Notícias no Linkedin Links que indicamos sempre:- Ouça o podcast "Reflexões sobre o Podcast"- Ouça o podcast "O Mistério da Fazenda Vita"- Acesse o novo site e ouça a RÁDIO 24h NO AR do Rádiofobia Classics!- assine o canal do Curso de Podcast no YouTube- participe do grupo do Curso de Podcast no Telegram- participe do grupo de produtores, apresentadores e ouvintes dos podcasts da Rádiofobia Podcast Network no Telegram- assine o canal da Rádiofobia Podcast Network no YouTube!- assine o canal da Rádiofobia Podcast Network no Twitch!- Rádiofobia Podcast Network no Apple Podcasts- Rádiofobia Podcast Network no Spotify- Siga @radiofobialhes no tuVítter- Curta a página do Radiofobia Podcast no Facebook Ouça o Rádiofobia Podcast nos principais agregadores:- Spotify- Google Podcasts- Apple Podcasts- Amazon Music- PocketCasts Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço em nossos podcasts.See omnystudio.com/listener for privacy information.

Saudações culinárias, ouvinte radiofobético! Quem acompanha o Rádiofobia sabe que temos um pé na cozinha, certo? Um não, dois pés e vários aventais, facas e panelas com os quais (alguns dos) nossos integrantes gostam de praticar tudo o que aprendem na escola televisiva chamada Master Chef! Só que reality shows de culinárias não são cursos, e temos muitas opções - presenciais e online - com excelente relação custo x benefício e que podem nos ensinar DE VERDADE as técnicas usadas por chefs do mundo todo! Neste episódio nossos mestres heróis da copa e cozinha Leo Lopes, Camilinha, Júlio Macoggi e Victor Estácio recebem o chef Gabriel Lourenço, criador da escola de culinária Sal a Gosto, pra aprender que é possível sim aprender a cozinhar como um chef SEM SAIR DE CASA! Não deixe de interagir com a gente nas redes sociais, dar seu feedback sobre o papo e sugerir temas e convidados para as próximas edições do nosso podcast, além de deixar seu comentário no post, ok? Você também pode agora mandar sua cartinha para a Caixa Postal 279 - CEP 13930-970 - Serra Negra - SP, e seu e-mail para podcast@radiofobia.com.br! Arte do episódio: Sandro Hojo   Links do episódio:- Matricule-se agora mesmo na Sal a Gosto!- Chefs Table - Massimo Bottura (Netflix) Links citados nas Cartinhas do Totô:- Podcast Store - a nova loja da podosfera brasileira- Instituto Amargen- siga @ocursodepodcast no Instagram- clique para assinar e ouvir o podcast Acepipes e Birinaites- Pod Notícias - sua fonte de informação sobre o mercado de podcast no Brasil e no mundo- assine o Pod Notícias no seu agregador de podcast preferido- entre no canal público do Pod Notícias no Telegram- siga o Pod Notícias no Instagram- acompanhe a page do Pod Notícias no Linkedin Links que indicamos sempre:- Ouça o podcast "Reflexões sobre o Podcast"- Ouça o podcast "O Mistério da Fazenda Vita"- Acesse o novo site e ouça a RÁDIO 24h NO AR do Rádiofobia Classics!- assine o canal do Curso de Podcast no YouTube- participe do grupo do Curso de Podcast no Telegram- participe do grupo de produtores, apresentadores e ouvintes dos podcasts da Rádiofobia Podcast Network no Telegram- assine o canal da Rádiofobia Podcast Network no YouTube!- assine o canal da Rádiofobia Podcast Network no Twitch!- Rádiofobia Podcast Network no Apple Podcasts- Rádiofobia Podcast Network no Spotify- Siga @radiofobialhes no tuVítter- Curta a página do Radiofobia Podcast no Facebook Ouça o Rádiofobia Podcast nos principais agregadores:- Spotify- Google Podcasts- Apple Podcasts- Amazon Music- PocketCasts Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço em nossos podcasts.See omnystudio.com/listener for privacy information.

Saudações olímpicas, ouvinte radiofobético! Ah, as Olimpíadas! A cada quatro anos, atletas do mundo todo se reúnem para disputar as tão desejadas medalhas e se tornarem lendas em seus respectivos esportes. Mas infelizmente, existem muitas modalidades que são deixadas de fora dessa competição por pura injustiça! Neste episódio nossos radiofobéticos olímpicos Leo Lopes, Jéssica Dalcin, Thiago Fujiwara, Júlio Macoggi e Victor Estácio se reúnem para defender quais modalidades improváveis deveriam estar nas olimpíadas, ainda que para isso seus praticantes não precisassem ser necessariamente atléticos... Não deixe de interagir com a gente nas redes sociais, dar seu feedback sobre o papo e sugerir temas e convidados para as próximas edições do nosso podcast, além de deixar seu comentário no post, ok? Você também pode agora mandar sua cartinha para a Caixa Postal 279 - CEP 13930-970 - Serra Negra - SP, e seu e-mail para podcast@radiofobia.com.br! Arte do episódio: Sandro Hojo Links do episódio:- RADIOFOBIA 194 – Olimpíadas Radiofobéticas- Parkour de Taubaté- Restaurante Yasaí - Gastronomia da Amazônia- Escalada de açaizeiro com peconha categoria sub óbito- Gaymada, a queimada das gays Links citados nas Cartinhas do Totô:- Podcast Store - a nova loja da podosfera brasileira- Instituto Amargen- NovelaCast 65 - Roque Santeiro (Feat Leo Lopes)- clique para assinar e ouvir o podcast Acepipes e Birinaites- Pod Notícias - sua fonte de informação sobre o mercado de podcast no Brasil e no mundo- assine o Pod Notícias no seu agregador de podcast preferido- entre no canal público do Pod Notícias no Telegram- siga o Pod Notícias no Instagram- acompanhe a page do Pod Notícias no Linkedin Links que indicamos sempre:- Ouça o podcast "Reflexões sobre o Podcast"- Ouça o podcast "O Mistério da Fazenda Vita"- Acesse o novo site e ouça a RÁDIO 24h NO AR do Rádiofobia Classics!- assine o canal do Curso de Podcast no YouTube- participe do grupo do Curso de Podcast no Telegram- participe do grupo de produtores, apresentadores e ouvintes dos podcasts da Rádiofobia Podcast Network no Telegram- assine o canal da Rádiofobia Podcast Network no YouTube!- assine o canal da Rádiofobia Podcast Network no Twitch!- Rádiofobia Podcast Network no Apple Podcasts- Rádiofobia Podcast Network no Spotify- Siga @radiofobialhes no tuVítter- Curta a página do Radiofobia Podcast no Facebook Ouça o Rádiofobia Podcast nos principais agregadores:- Spotify- Google Podcasts- Apple Podcasts- Amazon Music- PocketCasts Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço em nossos podcasts.See omnystudio.com/listener for privacy information.

Saudações agradecidas, ouvinte radiofobético! Dia 17 de agosto de 2024 entrará para a história como outras datas que até hoje perguntamos: "onde você estava quando...?". Nesse caso, quando Senor Abravanel - o maior comunicados brasileiro de todos os tempos - terminou sua passagem por esse planeta deixando para a eternidade seu alter-ego: SILVIO SANTOS! Neste episódio Leo Lopes, Jéssica Dalcin, Thiago Fujiwara, Júlio Macoggi e Victor Estácio se reúnem para um papo agradecido e emocionado, abrindo seus corações e relembrando tudo o que mais marcou suas vidas desde crianças assistindo os programas e acompanhando a carreira do Homem do Baú, pois como ele mesmo dizia em sua música tema: "Do mundo não se leva nada, vamos sorrir e cantar"! Não deixe de interagir com a gente nas redes sociais, dar seu feedback sobre o papo e sugerir temas e convidados para as próximas edições do nosso podcast, além de deixar seu comentário no post, ok? Você também pode agora mandar sua cartinha para a Caixa Postal 279 - CEP 13930-970 - Serra Negra - SP, e seu e-mail para podcast@radiofobia.com.br! Arte do episódio: Sandro Hojo Links do episódio:- RADIOFOBIA 10 – ESPECIAL Silvio Santos (Parte 1)- RADIOFOBIA 11 – ESPECIAL Silvio Santos (Parte 2)- Eduardo Sterblitch e o Silvio Santos Anônimos - YouTube- RADIOFOBIA 203 – Imitadores, quem sois vozes? 2- Japa e a pegadinha do Butsudan no Topa Tudo Por Dinheiro- Celso Portiolli recebendo cachê do Silvio Santos por enviar carta com ideias de pegadinhas para o Topa Tudo Por Dinheiro Links citados nas Cartinhas do Totô:- Podcast Store - a nova loja da podosfera brasileira- Instituto Amargen- Acepipes e Birinaites #033 – Kieber, com Renan Cirilo- Acepipes e Birinaites #034 – Bolinho caipira, com Alexandre Caetano- clique para assinar e ouvir o podcast Acepipes e Birinaites- Pod Notícias - sua fonte de informação sobre o mercado de podcast no Brasil e no mundo- assine o Pod Notícias no seu agregador de podcast preferido- entre no canal público do Pod Notícias no Telegram- siga o Pod Notícias no Instagram- acompanhe a page do Pod Notícias no Linkedin Links que indicamos sempre:- Ouça o podcast "Reflexões sobre o Podcast"- Ouça o podcast "O Mistério da Fazenda Vita"- Acesse o novo site e ouça a RÁDIO 24h NO AR do Rádiofobia Classics!- assine o canal do Curso de Podcast no YouTube- participe do grupo do Curso de Podcast no Telegram- participe do grupo de produtores, apresentadores e ouvintes dos podcasts da Rádiofobia Podcast Network no Telegram- assine o canal da Rádiofobia Podcast Network no YouTube!- assine o canal da Rádiofobia Podcast Network no Twitch!- Rádiofobia Podcast Network no Apple Podcasts- Rádiofobia Podcast Network no Spotify- Siga @radiofobialhes no tuVítter- Curta a página do Radiofobia Podcast no Facebook Ouça o Rádiofobia Podcast nos principais agregadores:- Spotify- Google Podcasts- Apple Podcasts- Amazon Music- PocketCasts Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço em nossos podcasts.See omnystudio.com/listener for privacy information.