Uncomplicated Marketing

Podcast Summary: The Worldview Brief — Why Marketing Needs a Political Lens (Without the Politics)In this episode, Sacha Awwa sits down with Chris Peterson, co-founder of LifeMind and author of Red and Blue Customers, to unpack one of the most overlooked dimensions in marketing today: worldview. A former agency leader and lifelong consumer insights enthusiast, Chris explores how the deeply ingrained cultural values of liberal and conservative customers shape purchasing behavior, brand loyalty, and marketing strategy.From the evolution of political polarization to AI-powered segmentation, Chris breaks down the subtle but powerful ways businesses project their own values—often unconsciously—and what to do about it. If you've ever wondered why your marketing works better with some audiences than others, this episode is your roadmap to understanding why.Key Topics Discussed:1. The Hidden Influence of WorldviewHow a 2020 Pew study sparked the book Red and Blue CustomersThe difference between politics and worldview—and why it matters in marketingWhy values, not policies, shape purchase decisions2. Decoding Consumer BehaviorLiberal vs. conservative consumption patterns—from TV shows to TeslaSurprising insights from anthropology and psychology, not political science27 values that differentiate—and 7 that unite—American customers3. The Worldview Brief: A New Strategic ToolWhy most creative briefs miss this simple but powerful questionHow to assess your customer base without alienating anyoneReal-world examples from fitness, automotive, and home retail industries4. Building Brands that ResonateHow brands like WeatherTech and Apartments.com naturally align with worldviewThe role of founders' values in long-term brand positioningWhat happens when values conflict with segments you didn't mean to alienate5. AI and the Future of Values-Based MarketingHow LifeMind uses AI to map customer values (regional, generational, political)The surprising results from AI-generated copy that "doesn't sound like you"Why the best marketing removes your personal bias from the message6. Worldview Inside the OrganizationWhy sales and marketing often clash—and how worldview explains itThe role of leadership in value projection and culture shapingHow worldview brief discussions can bring clarity to creative, media, and hiring decisionsKey Takeaways for Founders & Marketing Leaders:You're projecting a worldview whether you realize it or not—get intentional.Marketing without worldview awareness leads to missed fit and wasted spend.The goal isn't to “go political”—it's to align values with the right audience.Worldview briefs should sit beside your ICP and brand guide, not replace them.Great brands balance innovation and reliability to resonate across segments.Follow Chris Peterson's Work:

Podcast Summary: The Community Code — Building Brand Loyalty Beyond the TransactionIn this episode, Sacha Awwa dives deep with Michael Puhala, Chief Community Evangelist at Khoros, a trailblazer in the digital community space. With over a decade at the forefront of online community innovation, Michael has helped some of the world's top brands—like Microsoft, Spotify, and Sephora—build thriving ecosystems that drive retention, loyalty, and long-term customer engagement.From the early days of gamer forums to the rise of AI-assisted support and ideation hubs, Michael unpacks how brands can turn passive customers into active participants. This episode is essential for marketers, CX leaders, and product teams who want to build customer relationships that last.Key Topics Discussed:1. The Evolution of Community StrategyWhy digital communities predate social media—and how they still matter moreFrom support channels to data goldmines: how community became strategicHow post-COVID dynamics revived the role of community in brand building2. Community as a Retention EngineWhy Sephora community members spend 2.5x more than non-membersThe difference between customer-to-brand and customer-to-customer engagementUsing forums and ideation to support loyalty, CSAT, and product development3. From Forums to FlywheelsHow brands like Zoom and Southwest scale support through communityThe power of community-driven SEO: 180-day payoff, long-term valueSuper users as volunteers, evangelists, and customer service amplifiers4. B2B vs. B2C CommunitiesThe surprising overlap between Spotify and ShopifyWhy use cases like support, ideation, and lifestyle education apply across sectorsCommunity KPIs: lifetime value, churn reduction, CSAT, and content generation5. Community & AI: A New FrontierWhy AI needs community more than the reverse—for nowSummarization, prioritization, and churn prediction: AI's real role in communitiesHow generative AI will transform federated search and product-embedded support6. Avoiding the Community PitfallsWhy “build it and they will come” doesn't workThe death of MQLs and the rise of behavior-based engagementWhy community is a long-tail investment, not a short-term marketing fixKey Takeaways for Founders & Marketing Leaders:Treat community like a listening channel—not a marketing oneThe first 90 days of a new community initiative are critical—don't wing itDon't treat community like a campaign; it's a flywheel, not a funnelCommunity members are your highest-value customers—invest accordinglySurround yourself with experienced community leaders from day oneFollow Michael Puhala's Work:

Podcast Summary: Cracking the Meta Code — Scaling Ads with Strategy, Not Just SpendIn this episode, Sacha Awwa sits down with Manel Gomez, a Meta ad specialist managing $300K–$500K/month in spend for e-commerce brands across the U.S. and Europe. With over $25M in profitable ad spend under his belt and regular appearances at Meta HQ, Manel breaks down the technical evolution of Facebook Ads and how founders can navigate the increasingly competitive paid social landscape.From bidding strategies to AI tools and platform trends, Manel offers a masterclass in modern media buying. Whether you're spending $30 or $30,000/day, this episode is a must-listen for anyone trying to make paid ads work in 2025.Key Topics Discussed:1. The Evolution of Meta AdvertisingHow ad strategy shifted from 2016's low-hanging fruit to today's competitive battlefieldThe impact of COVID in three waves: low CPMs, the “golden era,” and post-boom attritionWhy today's ad success requires deeper thinking, not just platform familiarity2. Budget, ROAS & Reality ChecksThe importance of setting a daily budget based on your average order value (AOV)Why under-spending leads to poor machine learning performanceHow to manage client expectations on ROAS and discovery3. Manual Bidding & Wave SurfingThe power of manual bidding: cost cap vs. bid cap explained“Overbidding” to dominate the auction and bully competitorsTiming ad spend around consumer behavior, pay cycles, and Shopify data4. Creatives That ConvertWhy most user-generated content (UGC) is dying outTesting different formats (before/after, meme-style, image vs. video)Finding the one ad that drives scale—it's 95/5, not 80/205. Platform Myths & Meta's Real AgendaWhy you should ignore most Facebook rep suggestionsAdvantage+ and multi-advertiser placement: what to watch out forThe coming wave of Instagram Checkout and native shopping within Meta6. The AI Reality CheckWhy AI is useful—but not a magic wandHow tools like 11 Labs and Lovvo.ai can improve scale and localizationWhy human strategy still beats automation—for nowKey Takeaways for Founders & Media Buyers:Don't skip the research. It fuels every winning ad.Testing should be intentional, not guesswork.Your first goal is to find one killer creative.Strategic spend > impulsive scale.Ride the market waves—don't fight them.Follow Manel's work and insights: 

Podcast Summary: Building Culture, Systems & Legacy with Justin GoldIn this episode, Sacha Awwa sits down with Justin Gold—founder and CEO of multiple award-winning businesses in the beauty industry, including the renowned salon The Changing Room. A second-generation entrepreneur with over 15 years of experience, Justin shares his journey from breakdancing and corporate finance to becoming a national educator for Matrix and a transformative coach for salon owners and entrepreneurs.Justin opens up about the evolution of his family business, the importance of structure and culture in service-based industries, and how giving back—through education, mentorship, and innovation—has become his driving purpose.Whether you're building a brick-and-mortar business or launching a product in a crowded e-commerce space, Justin's story is full of lessons on resilience, systems thinking, and defining your North Star.Key Topics Discussed:1. From Suit & Tie to Salon ChairImmigrant roots and the family business legacyTrading corporate finance for entrepreneurshipHow creative freedom and family needs shaped his path2. Culture Is the Oil in the MachineWhy businesses need intentional values and structureBuilding a team around core values like respect, professionalism, and consistencyCulture as a competitive advantage you can feel—not just see3. Coaching & Giving BackStarting as a salon educator, expanding into broader business coachingWhy giving back helps refine your own leadershipBuilding a systemized roadmap for success in creative industries4. Scaling Beyond the ChairTurning salon pain points into e-commerce wins (like custom Velcro towels)How to validate a niche product and bring it to marketWhy skin in the game—time, travel, investment—builds business credibility5. The Long Game of EntrepreneurshipNavigating failure, handshake deals gone wrong, and costly misstepsWhy starting with internal clarity matters more than watching the competitionThe value of optimism, accountability, and just startingKey Takeaways for Business Owners & Creatives:Systems are your scaffolding—creativity thrives with structure.Your core values are your compass. Hire and fire by them.Educate before you sell. Great products still need storytelling.Give back to grow. Teaching others can clarify your own path.Start small, think big. Every empire begins with one solid foundation.Follow Justin's work in salon coaching, innovative beauty products, and entrepreneurial education at Rise CC – Justing Gold – Beauty Industry Coaching ExpertIG: Rise Coaching & Consulting (@risecoachingconsulting) • Instagram photos and videosLinkedIn: (9) Justin Gold | LinkedInFollow Us:

Podcast Summary: Cultural Branding, DEI, and Creative Authenticity with Bre FernandezIn this episode, Sacha Awwa sits down with Bre Fernandez—an award-winning Associate Creative Director, professor of advertising at the University of Miami and Miami Ad School, and rising local comedian. Known for her bold creative voice and deep cultural fluency, Bre unpacks her unconventional journey from law school dropout to creative leader, touching on everything from the importance of representation in branding to how comedy fuels her storytelling.With firsthand experience in both multicultural and general market advertising, Bre offers a refreshing and unfiltered perspective on navigating the “brovertising” world, the evolution of DEI, and why authenticity, nuance, and research are non-negotiable in successful campaigns today.Whether you're a small business owner, marketer, or creative looking to make work that actually resonates, this conversation is packed with insight—and laughs.Key Topics Discussed:1. From Law School to Ad WorldBre's Cuban upbringing and traditional career expectationsDiscovering creative advertising through Miami Ad SchoolCracking into a legacy-driven, network-dependent industry2. The Cultural Layer of BrandingWhy DEI and multicultural advertising are not interchangeableHow diverse internal teams lead to stronger external messagingDissecting tone-deaf campaigns (hello, Kendall Jenner/Pepsi)3. DEI in Advertising: Beyond BuzzwordsWhy diversity must go beyond optics to real decision-making powerThe role of DEI post-2020 and how it's being politicized todayRepresentation vs. inclusion: who's in the room vs. who's heard4. Human-Centered Creativity in an AI WorldWhy AI is a tool, not a replacement for nuanced storytellingThe risk of creative atrophy when we rely too heavily on techTeaching students to balance innovation with critical thinking5. Brand Authenticity & Speaking to Real AudiencesWhy research matters more than assumptionsWhy brands need to know their primary, secondary, and tertiary audiencesCase studies of brands that got it right (Dove, Nike) and wrong (Bud Light, Heineken)6. Entrepreneurship, Comedy, and the Creative OutletWhy having a creative outlet is crucial to avoid burnoutBre's emerging comedy career and using humor as a form of cultural commentaryJuggling multiple identities and finding alignment between personal voice and professional workKey Takeaways for Creatives & Entrepreneurs:Research is not optional. You can't speak to a culture you haven't studied or experienced.AI can help, but creativity needs a human pulse. Don't let technology dilute your voice.Authenticity is currency. Consumers see through performative branding—real wins every time.Diverse voices build better campaigns. It's not just good ethics—it's good business.Start where your audience lives. Whether that's Facebook Marketplace or stand-up mics, your people are somewhere—go meet them there.

Podcast Summary: Building Thought Leadership with Zachary Bernard, Founder of We Feature YouIn this episode, Sacha Awwa welcomes Zachary Bernard, a 21-year-old entrepreneur and the founder of We Feature You, a public relations firm helping clients become recognized thought leaders through strategic media placements. Based in Dieppe, New Brunswick, Canada, Zachary has worked with hundreds of clients across North America since launching the agency in 2021. His firm's unique value lies in helping businesses—especially early-stage and underfunded ones—leverage PR and podcasting to establish credibility, build authority, and grow their influence.From landing press in Forbes and Entrepreneur to using podcast appearances as core marketing assets, Zachary explains how companies can tap into PR without needing a massive budget. He shares how he built his business by “doing what he preaches,” and why storytelling, authenticity, and consistency matter more than ever in today's media-saturated world.Key Topics Discussed:1. Zachary's Journey Into PR & EntrepreneurshipStarting as a gamer selling in-game itemsThe realization that marketing drives all businessLaunching We Feature You while still in universityLeaving school to go full-time into entrepreneurship2. Making PR Accessible for Small BusinessesWhy PR isn't just for unicorn startupsHow even a $1K investment can move the needleStarting with HARO, Connectively, and other DIY PR toolsWhy credibility matters more than traffic in the early stages3. Why Podcasting Became Central to PRPodcasting as a personal storytelling and authority-building toolThe shift from traditional PR to podcast-based brandingRepurposing podcast content for SEO, social, and salesWhy video-based podcasting is the future of founder visibility4. Building Thought Leadership That ConvertsHow to pitch value, not just a storyThe power of third-party validationDifferentiating between “first-person” and “third-person” proofUsing podcast clips in onboarding and sales enablement5. Trends in Media, PR, and Authentic BrandingAuthenticity in a post-AI worldThe rise of founder-led brand narrativesLeveraging podcasts as evergreen contentWhy transparency and credibility are becoming non-negotiable6. Overcoming Barriers to Entry in PRDebunking the myth that PR is too expensiveWhen PR is (and isn't) the right marketing investmentHow to measure success when results aren't always direct-responseWhy PR amplifies your existing marketing instead of replacing it7. Zach's Process for Onboarding ClientsStrategy-driven outreach tailored to each founder's voiceFocusing on podcasts that deliver both reach and relevanceHow he preps clients to speak to both personal and professional storiesSetting expectations and ensuring clients use the media assetsKey Takeaways for Founders & Business Owners:Start small, but start smart—you don't need a massive budget to begin building authority.Use what you create—repurpose podcast content into marketing gold.PR doesn't replace marketing—it enhances it when done right.Third-party validation builds trust faster than any sales page.Authenticity and consistency win—especially in a world where AI-generated content is on the rise.Connect with Zachary & We FeatFollow Us:

Podcast Summary: The Evolution of Influencer Marketing with Paula Bruno, CEO of Intuition Media GroupIn this episode, Paula Bruno, CEO and founder of Intuition Media Group, joins the show to unpack the ever-evolving world of influencer marketing. With over 15 years of experience in the space, Paula has been at the forefront since its early days—helping shape influencer compensation models, brand collaborations, and authentic creator-brand relationships.From Twitter parties to TikTok, Paula walks us through the industry's transformation and what brands need to know to successfully navigate this marketing channel today. Her agency has worked with major brands like Canon USA, TikTok, GoDaddy, and Hyundai—managing over 750 campaigns and generating 3 billion impressions.Key Topics Discussed:1. The Early Days of Influencer MarketingFrom a male-dominated industry to founding Intuition Media GroupHow Twitter parties and blogger communities pioneered influencer cultureHosting one of the largest women's blogging conferences in the U.S.2. The Rise of Instagram & BeyondHow the influencer landscape shifted from blogs to Instagram and video contentThe growth of influencer platforms and networksWhy Instagram became a key driver of brand engagement3. Strategy Behind Influencer SelectionWhy follower count doesn't equal influenceThe importance of authenticity and brand alignmentEducating brands on letting go of control and trusting creators4. Best Practices for Brands Getting StartedEstablish clear KPIs and be willing to pivotGive influencers creative freedom within brand guardrailsFocus on engagement, not just visibility5. Influencer Marketing Trends in 2025Diversification beyond TikTok (YouTube Shorts, LinkedIn, Instagram Reels)The growth of micro-communities (Substack, Discord, Threads)Live shopping and creator-led commerceEthical and sustainable brand partnershipsAI-assisted content and the legal implications of using AI6. Micro-Influencers, Local Strategies, and AffordabilityHow even small businesses can smartly tap into influencer marketingLeveraging local creators and product giftingTips for brands that don't have $200K budgets7. Legal & Ethical Considerations Around AIWhy disclosing AI use in campaigns is essentialHow AI is shaping discovery, scripting, and editingThe role of contracts and legal preparedness in content usageKey Takeaways for Marketers & Business Owners:Don't over-prioritize follower count—authenticity wins.Know your KPIs and align content strategy with your goals.Test, learn, pivot. Influencer marketing is about relationships and resonance.Micro-communities and live commerce are on the rise—lean in now.AI is powerful, but brands must be aware of compliance and IP risks.Connect with Paula & Intuition Media Group:

Podcast Summary: Exploring Transformation with Ragnhild G. Isdahl, Founder of The New VikingIn this episode, Ragnhild G. Isdahl, founder of The New Viking, joins the show to share her journey of transformation—from a corporate marketing career to a path of holistic healing, retreats, and online courses. Born in Norway and raised across multiple countries due to her father's work in the cruise industry, Ragnhild's global perspective shaped her deep connection to exploration, heritage, and self-discovery.Through The New Viking, Ragnhild blends ancient Nordic wisdom with modern transformation techniques, offering immersive retreats and online programs designed to guide individuals toward inner growth, meditation, and connection with their roots.Key Topics Discussed:1. The Journey from Corporate to Holistic EntrepreneurshipRagnhild's early career in international branding and marketing at L'OréalThe transition from a high-pressure corporate job to entrepreneurshipOvercoming personal challenges and finding meditation as a transformative tool2. The Meaning Behind The New VikingHow a TV pilot idea evolved into retreats and digital coursesThe shift from external exploration to inward self-discoveryWhy curiosity and adventure are at the core of The New Viking brand3. The Synergy Between Vikings and MeditationHow Vikings embodied not just conquest but curiosity, entrepreneurship, and adaptabilityThe parallels between ancient exploration and the modern journey of self-discoveryThe role of meditation in navigating life's internal battles4. Building a Business in Holistic WellnessChallenges of launching and sustaining a retreat-based businessHow COVID-19 disrupted plans and led to a pivot into online coursesThe importance of perseverance and trusting the journey5. Meditation as a Tool for Entrepreneurs and LeadersHow meditation fosters creativity, clarity, and emotional resilienceWhy successful leaders integrate mindfulness into their routinesPractical tips for anyone starting their meditation practice6. Advice for Entrepreneurs on Their JourneyUse meditation as a check-in tool—intuition can guide business decisionsSeek advice without fear—asking for help opens doors and opportunitiesUnderstand that ‘no' isn't failure—it may be a pivot toward a better pathKey Takeaways for Entrepreneurs & Business Owners:Your journey may not be linear, but every challenge contributes to growth.Meditation isn't just for relaxation—it's a tool for strategic clarity and resilience.If you're passionate about something, perseverance will carry you through obstacles.Connect with Ragnhild & The New Viking:WebsiteInstagram: @TheNewViking Subscribe to the Newsletter on Substack Follow us on Instagram: Uncomplicate it! (@uncomplicate__it) • Instagram photos and videos Follow us on YouTube: UncomplicatedMarketing - YouTube

In this episode, Omar Alvarez, founder of Kinnect, joins the show to discuss how his platform is redefining relationships by helping people preserve their most meaningful moments. As a first-generation Puerto Rican and Guatemalan entrepreneur, Omar brings a wealth of marketing and growth experience from major brands like Nike, Levi's, and Hims & Hers to the startup world. His journey into relationship-tech is deeply personal, inspired by loss, legacy, and the need for more authentic, private ways to capture family memories.Key Topics Discussed:1. The Inspiration Behind KinnectHow Omar's experience at top companies shaped his entrepreneurial mindsetThe personal losses that sparked his vision for a legacy-preserving platformThe realization that inclusivity in tech goes beyond hiring—it's about serving diverse communities authentically2. The Importance of Preserving Memories in a Digital AgeWhy traditional social media isn't built for personal, long-lasting memory sharingThe emotional and psychological impact of capturing life's moments privatelyHow Kinnect is bridging the gap between technology and human connection3. Navigating the Leap from Corporate to EntrepreneurshipTransitioning from well-funded corporate roles to the uncertainty of startupsThe mental resilience required to leave stability behind and build something newLearning to let go of assumptions about who will support you on the journey4. The Reality of Building a Community-Driven ProductHow to engage Reddit, TikTok, and Instagram communities for organic growthWhy word-of-mouth and authentic engagement matter more than paid adsThe role of partnerships in growing a mission-driven business5. Fundraising as a First-Generation Latino & Queer EntrepreneurThe challenges of accessing venture capital as an underrepresented founderHow to find niche investment communities that align with your valuesA powerful story of overcoming adversity in the investment world and proving resilience6. Key Lessons in Entrepreneurship & MarketingWhy marketers make great founders (and shouldn't be underestimated)The importance of positioning, customer research, and community-buildingHow shifting go-to-market messaging can unlock growth instantlyKey Takeaways for Entrepreneurs & Business Owners:For entrepreneurs: Self-belief is key, but so is surrounding yourself with mentors and supportive communitiesFor marketers: Your ability to understand customers and create effective positioning is a superpower in businessFor everyone: If you don't put yourself out there and ask for help, connections, or funding, no one will know you need itConnect with Omar Alvarez & Learn More About Kinnect:Visit Kinnect's websiteFollow Omar on LinkedInFollow us on Instagram: Uncomplicate it! (@uncomplicate__it) • Instagram photos and videos Follow us on YouTube: UncomplicatedMarketing - YouTube

Jake Prieur, co-founder of VideoScale, joins the show to discuss how his unlimited video editing service is transforming content creation for businesses and creators. With a flat monthly fee model, VideoScale is making professional video editing accessible and affordable while addressing common pain points in the industry.Key Topics Discussed:1. The Origin Story of VideoScaleHow Jake's experience with previous agencies revealed a gap in the video editing marketThe challenges of finding reliable, skilled editors at reasonable pricesWhy the unlimited subscription model was created to solve these industry-wide problems2. Video as an Essential Marketing ToolWhy video has become a non-negotiable element of modern marketing strategiesHow businesses can use video to build trust and connect with potential customersThe importance of showing the human side of a business through video content3. Practical Video Production Tips for Non-ProfessionalsEssential equipment recommendations: smartphone cameras, lighting, and audio solutionsWhy you don't need expensive gear to create high-quality contentSimple solutions for recording solo, including tripods, stands, and creative alternatives4. Content Repurposing and Platform OptimizationHow to slice and dice longer content into multiple platform-specific piecesThe importance of understanding different aspect ratios and platform requirementsLeveraging one video shoot to create weeks of varied content5. The Role of AI in Video EditingHow VideoScale incorporates AI tools to enhance (not replace) human editorsThe limitations of AI in understanding context and emotional nuanceWhy human oversight remains essential even as AI capabilities advance6. Breaking Into Video Content CreationWhy perfection shouldn't be a barrier to getting startedThe value of "just turning on the camera and talking"How professional editing can transform even simple footage into compelling content7. Evolving Video Marketing Platforms and StrategiesThe growing importance of LinkedIn for professional video contentHow different platforms require different approaches to content creationWhy mastering existing channels matters more than chasing new platformsKey Takeaways for Businesses and Content Creators:For businesses: Video is essential for building trust and connections with potential customersFor content creators: Don't let perfectionism stop you—starting with simple equipment and improving over time is better than not starting at allFor everyone: Focus on consistency and quality rather than expensive equipment or perfect executionConnect with Jake Prieur:Visit VideoScale's website Follow on LinkedIn RetryFollow us on Instagram: Uncomplicate it! (@uncomplicate__it) • Instagram photos and videos Follow us on YouTube: UncomplicatedMarketing - YouTube

Rebecca Shaddix, a seasoned marketer and go-to-market strategist, joins the show to share her expertise in driving revenue growth across industries like education, healthcare, and SaaS. As a Forbes contributor and thought leader, Rebecca brings a unique blend of data-driven marketing, empathetic leadership, and a keen understanding of the evolving marketing landscape.Key Topics Discussed:1. The Role of Empathetic Leadership in MarketingHow balancing high expectations with trust fosters a strong marketing team.The power of letting small tests and failures lead to big wins.Why leaders must step back and allow data, not just personal preferences, to drive marketing decisions.2. Data-Driven Decision Making & Testing StrategiesWhy marketers must test and iterate rather than rely on assumptions.The importance of product-market fit and refining strategy over time.A case study on how Rebecca's team unseated an industry competitor by leveraging differentiation and UI/UX improvements.3. The Impact of AI & Technology on MarketingHow AI is changing the way businesses approach marketing.The importance of training AI tools for better results instead of relying on generic prompts.Why founders and marketers must integrate AI thoughtfully to maintain authenticity.4. Scaling Marketing Efforts Without Losing FocusThe risk of growing too fast and diluting brand messaging.How to avoid the mistake of jumping into too many marketing channels at once.Why companies should focus on a few, well-executed strategies before expanding.5. Acquisition vs. Retention: The Key to Sustainable GrowthWhy retaining customers is four times more impactful than acquiring new ones.The dangers of short-term promotions and discount cycles.Strategies for building long-term customer loyalty and brand trust.6. What Founders Need to Know Before Hiring a MarketerWhy most startups don't need a CMO as their first marketing hire.How to determine whether to hire in-house or work with an agency.The importance of setting clear goals and defining success before bringing in external help.Key Takeaways for Marketers & Founders:For marketers: Differentiation in marketing takes effort—using AI, tools, and strategies effectively requires training and intentionality.For founders: Don't chase trends blindly; focus on the right hires, the right tools, and a clear strategic direction to grow sustainably.Connect with Rebecca Shaddix:LinkedInFollow us on Instagram: Uncomplicate it! (@uncomplicate__it) • Instagram photos and videos Follow us on YouTube: UncomplicatedMarketing - YouTube

Unlocking Brand Alignment with Brandon Coleman Jr.Brandon Coleman Jr. joins the podcast to share his five decades of experience in brand alignment, marketing strategy, and business growth. As a renowned advisor, author, and entrepreneur, Brandon has helped countless businesses unlock their full potential by ensuring their brand perception matches reality. Through his Brand On movement, he empowers leaders to align their brand, maximize opportunities, and drive substantial success.In this episode, you'll discover:The Power of Brand AlignmentHow a professor's offhand comment led Brandon to a lifelong career in branding.Why brand alignment is the hidden power that many businesses overlook.The difference between brand tactics and true alignment—and why getting this right can be a game-changer.Common Brand Pitfalls & How to Avoid ThemThe top seven potholes that derail brand alignment, from internal marketing teams to external vendors.The dangers of compromising your brand just to please others.How small but unintentional shifts in your business can cause brand morphing—and how to stop it.The Role of AI & Modern Marketing TacticsThe impact of AI on branding and why business owners must learn to use it without losing authenticity.How digital marketing agencies often fail their clients—and what to look for in a truly strategic partner.Why influencer marketing isn't always the golden ticket brands think it is.The Foundational Principles Every Business Should FollowWhy ghost-walking your customer journey is one of the most critical exercises before launching or refining a business.How to align your business from the inside out, ensuring employees, vendors, and leadership all work towards the same brand vision.The importance of stepping back and seeing your brand from the customer's perspective—before it's too late.Brandon's Advice for Entrepreneurs & Business LeadersDon't get lost in tactics—focus on alignment first.Walk your customer's journey before you launch.If you're not in full brand alignment, you're leaving money and opportunity on the table.Surround yourself with the right experts—because not all marketers understand alignment.Connect with Brandon & Learn More:Brandon Coleman Jr. Website  Pre-Order the Book: Brand On: The Hidden Power of Brand Alignment order here Connect with Brandon on LinkedInFollow Brandons InstagramThis episode is a must-listen for business owners, marketers, and anyone looking to build a brand that truly connects. Are you ready to get your brand aligned?Follow us on Instagram: Uncomplicate it! (@uncomplicate__it) • Instagram photos and videos Follow us on YouTube: UncomplicatedMarketing - YouTube

Firas Al Mubayad joins the podcast to share his powerful journey as a deaf advocate, educator, and entrepreneur. From growing up in Kuwait and moving to the UK for better education to founding AMB Deaf Accessibility, Firas has dedicated his life to bridging the gap between the hearing and deaf communities. His work empowers individuals and organizations through bespoke BSL training, consultancy services, and accessibility advocacy.In this episode, you'll discover:A Journey of Resilience and AdvocacyHow Firas lost his hearing at age two and the challenges his family faced navigating deaf education in Kuwait.The decision to move to the UK for better opportunities and the emotional impact of leaving his family behind at age nine.The cultural shifts, struggles, and triumphs of adapting to life in a new country, learning BSL, and building a future.Building a Career and Supporting the Deaf CommunityHow Firas pursued fashion design, becoming the first deaf graduate from Johns Hopkins University in Liverpool.The unexpected challenges of returning to the Middle East and why he ultimately chose to build a business in the UK instead.His transition from fashion to advocacy and education, recognizing the urgent need for better deaf accessibility.The State of Deaf Education and InclusionThe barriers faced by deaf individuals in education, healthcare, and employment.The lack of awareness in mainstream schools about deaf culture and why sign language education is essential.The impact of closing deaf schools and the fight to keep British Sign Language (BSL) in the curriculum.Empowering Businesses and Institutions to Be More InclusiveHow AMB Deaf Accessibility is transforming businesses, from small schools to global brands like Nestlé Nespresso.The importance of training baristas, customer service teams, and corporate employees in basic BSL to improve accessibility.The legal and social shifts around deaf rights in the UK, including the BSL Act of 2022.Firas' Mission: A More Accessible FutureWhy early exposure to BSL can change lives and how teaching children sign language fosters better inclusion.His efforts to expand BSL education in schools, despite financial and bureaucratic hurdles.How he is working with MPs and policymakers to push for better accessibility laws and funding.Firas' Advice for Entrepreneurs and AdvocatesDon't give up. If one door closes, find another.Choose the right people. Surround yourself with those who believe in your vision.Think long-term. Building a movement takes time, but perseverance creates change.Focus on accessibility. If we make the world more inclusive for deaf people, everyone benefits.Connect with Firas and Learn More:

Rich Kahn, Co-Founder and CEO of Anura, joins the podcast to share his journey from a high school tech enthusiast to a leading expert in digital ad fraud detection. With decades of experience in digital marketing, Rich has built and sold multiple companies, including an Inc. 5000 business, and was honored with the Ernst & Young Entrepreneur of the Year Award for Technology. Now, with Anura, he is on a mission to expose and eliminate fraud in digital advertising, helping businesses protect their ad spend and improve campaign performance.In this episode, you'll discover:From Early Internet Pioneer to Ad Fraud ExpertHow Rich's fascination with ARPANET and early online networks led him to launch innovative digital ventures, eventually culminating in Anura.The Hidden Cost of Ad FraudHow fraudsters—including organized crime syndicates—exploit programmatic advertising, costing businesses billions annually.How Anura Detects and Prevents FraudThe difference between general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT), and why most fraud detection solutions fall short.The Real Impact on Brands and AgenciesWhy 25–50 percent of programmatic ad traffic is fraudulent and how companies unknowingly waste millions on non-human impressions.How to Protect Your Business from Ad FraudRich shares practical strategies for brands and agencies to detect fraud, optimize their ad spend, and demand accountability from ad platforms.Building a Resilient Business in Digital MarketingLessons from Rich's entrepreneurial journey, from bootstrapping businesses to navigating industry shifts and staying ahead of fraudsters.Rich's Top Tips for Businesses and MarketersDon't hire friends—business and personal relationships don't always mix.Always validate your marketing data—bad data leads to bad decisions.Set up a retained earnings account to fund growth opportunities without external capital.Connect with Rich and Learn MoreWebsite: AnuraLinkedIn: Rich Kahn

Zara Hajihashemi, AI Engineer and Founder of Cybele Health, joins the podcast to share her journey from Apple tech lead to femtech entrepreneur, driven by a mission to revolutionize women's health with AI-driven insights. With a PhD in machine learning, Zara spent six years at Apple leading cross-functional AI projects before founding Cybele Health to address the inefficiencies in healthcare for professional women and working mothers.In this episode, you'll discover:The Evolution from AI Engineer to Founder: Learn how Zara's experience at Apple, coupled with her PhD research, shaped her vision for Cybele Health and the need for AI-powered, personalized healthcare solutions.Bridging the Healthcare Gap with AI: Zara discusses how Cybele Health is leveraging AI to provide 360-degree visibility into women's health, improving communication between patients and providers to create personalized wellness strategies.The Importance of Personalized Health: Discover how diet, mental health, and physical activity should be aligned with a woman's biological cycle to optimize well-being and productivity.The Role of Functional Medicine and Preventative Care: Zara explains why being proactive rather than reactive in healthcare is crucial, and how AI can assist in creating sustainable, individualized health plans.The Future of AI in Femtech: Explore how AI is revolutionizing the health industry by acting as a 24/7 health assistant, providing predictive insights, and closing gaps in traditional medical care.Building a Health-Tech Startup: Zara shares her journey of founding Cybele Health, securing early users, and the marketing strategies she is employing to drive adoption among both providers and consumers.Zara's Top Health and Wellness Tips:Read labels and avoid processed foods with unrecognizable ingredients.Sync your diet, workouts, and daily habits with your biological cycle for optimal results.Prioritize functional medicine approaches for proactive rather than reactive health management.Connect with Zara and Learn More:Website join the waitlist: Cybele Health LinkedIn: Zara Hajihashemi

Amy Winner, Co-founder of Wheels Up Collective, joins the podcast to share how she has transformed the traditional agency model through innovative thinking and adaptable leadership. With 25 years of experience turning market uncertainty into growth opportunities, Amy shares how she built a thriving agency during the pandemic that now serves as a beacon for both marketing talent and growth-focused clients.In this episode, you'll discover:Revolutionizing Agency Culture: Learn how Amy is reshaping the marketing agency landscape by prioritizing talent happiness, embracing remote flexibility, and creating an environment where seasoned professionals can do their best work while maintaining work-life balance.Strategic Marketing in the Digital Age: Amy reveals her three-pillar content strategy, comparing SEO to a 401k investment and sharing how to balance AI automation with human creativity for maximum impact.The Art of Client Partnership: Discover Wheels Up's unique approach to client relationships, from their referral-only model to their philosophy on setting expectations and managing growth-stage companies through market uncertainty.Fostering Sustainable Growth: Amy discusses how prioritizing team wellbeing and selective client partnerships has led to remarkable resilience through market fluctuations.Lessons from Scaling Success: Amy shares insights from growing Wheels Up from a pandemic-era startup to a 30-person powerhouse, including navigating the challenges of rapid scaling and market downturns.Amy's Top 3 Tips for Founders:Prioritize Quality Talent: Never compromise on hiring the best people possible.Stay True to Your Vision: Define what you want and pursue it relentlessly.Find Your Sweet Spot: Ensure genuine passion for your work and industry.Connect with Amy and Learn More:Website: Wheels Up Collecting Marketing AgencyLinkedIn: Amy Winner

I sit down with Mackenzie Doheny, Founder and CEO of Antares, to explore her remarkable 24-year journey supporting C-suite executives at the highest level. Mackenzie's career spans the nonprofit, private, and public sectors, where she has partnered with top executives, presidents, and founders. Her work has redefined the role of executive assistants, transforming them into integral strategic partners. Through Antares, Mackenzie brings mentorship, training, and innovation to the forefront of executive support.In this episode, you'll discover:Redefining the Executive Assistant Role: Discover how Mackenzie is shifting the perception of executive assistants from task-doers to strategic partners, emphasizing the importance of emotional intelligence and chemistry in these roles.The Gaps in Executive Assistance Training: Mackenzie explains the lack of formal education for executive assistants and how Antares fills this gap with innovative mentorship and structured training programs.Coaching for Success: Learn how Antares' coaching programs equip executive assistants and their CEOs with the tools and skills needed for seamless collaboration, including emotional intelligence, executive presence, and AI integration.Building a Community of Executive Assistants: Mackenzie highlights the importance of fostering community among EAs and how Antares connects like-minded professionals to share insights, support, and growth opportunities.Lessons from Starting Antares: Mackenzie opens up about the challenges she faced in launching her company, from hiring missteps to navigating early failures, and how those experiences shaped her leadership approach.Mackenzie's Top 3 Tips for Aspiring Entrepreneurs:Leverage Your Network: Build strong connections with mentors and peers.Stay Agile: Keep an eye on market trends to remain relevant.Embrace Failure: View failures as opportunities to grow and improve.Connect with Mackenzie and Learn More:Website: antaresinsights.comLinkedIn: Mackenzie Doheny | LinkedIn

I sit down with Mark Fox, a true Renaissance man—entrepreneur, scientist, and former Space Shuttle Chief Engineer—to explore his journey from aerospace engineering to wellness innovation. Mark's latest creation, Vibe, is a revolutionary pulse electromagnetic field (PEMF) device designed to provide natural relief for over 100 ailments in both humans and pets. With a passion for combining technology with everyday wellness, Mark shares how he's breaking barriers and transforming lives with his cutting-edge device.In this episode, you'll discover:The Intersection of Engineering and WellnessMark reflects on his unique journey from designing space shuttles to creating Vibe, a compact and portable PEMF device that makes wellness accessible to all.The Science Behind VibeLearn how Vibe works to restore cellular energy, increase ATP, and promote natural healing. Mark explains the innovative technology behind the device and how it compares to traditional PEMF mats.Transforming Lives with VibeDiscover the incredible impact Vibe has had on users suffering from PTSD, chronic pain, and other conditions. Mark also highlights its benefits for pets, including custom solutions for cats, dogs, and horses.Breaking Down Barriers to InnovationMark discusses the challenges of introducing groundbreaking technology, from navigating FDA compliance to overcoming skepticism in the marketplace. His hands-on approach to customer service has been key to building trust and awareness.Expanding into the Animal Wellness MarketMark explores the untapped potential of PEMF for animals, sharing success stories and his vision for expanding into the pet care and equine industries.Vibe's Future InnovationsFrom vagus nerve toners to waterproof designs, Mark shares his vision for the next generation of Vibe devices and how they will continue to revolutionize wellness.Mark's Top 3 Tips for Aspiring Innovators:Stay Persistent: Innovation takes time and countless iterations to get right.Understand Your Market: Listen to your customers and adapt to their needs.Think Big, Start Small: Solve real problems with practical solutions before scaling up.Connect with Mark and Purchase Vibe:Learn more about Vibe and receive $150 off your purchase at https://resona.health/sacha/.Follow Mark's work and insights at Resona Health.

 I sit down with Scott London, a seasoned entrepreneur, angel investor, and founder of iconic ventures like Aspen Apparel, Zoo York, BP Clothing (Baby Phat), and president of Wu-Wear, to explore his journey and insights into brand building, community development, and the rise of paddle as a sport and lifestyle. With over three decades of experience shaping cultural movements and fostering communities, Scott shares how his passion for connecting people drives his latest endeavor, Golden Point—a lifestyle brand born from and designed for the paddle community. In this episode, you'll discover:The Intersection of Design and EntrepreneurshipScott reflects on his journey from private label manufacturing to founding iconic fashion brands that defined communities, including the early hip-hop and skateboarding movements.The Rise of Paddle and Its Unique CommunityLearn how paddle has evolved into the "new golf," fostering connections and a strong sense of belonging. Scott draws parallels with snowboarding and skateboarding, emphasizing the cultural identity tied to the sport.Golden Point: Born Out of PaddleDiscover how Golden Point caters specifically to the paddle community, with innovative designs like waterproof pockets and an ethos of making the next moment count.Building a Brand Around CommunityScott discusses the challenges of building awareness for an emerging sport and the importance of creating emotional resonance through storytelling and branding.Lifestyle Integration and the Future of Golden PointFrom performance wear to casual athleisure, Scott shares his vision of Golden Point as a brand that embodies an active, community-driven lifestyle both on and off the court.Scott's Top 3 Tips for Aspiring Entrepreneurs:Pursue Your Passion: Build something you genuinely love and want to immerse yourself in every day.Embrace Perseverance: Stay resilient through challenges and keep pushing forward.Listen to Your Audience: Take inspiration from your community to design products that truly meet their needs.Connect with Scott and explore Golden Point:Website: GLDNPNT.comInstagram: @GLDNPNT

In this episode, I sit down with Ellen Mitchell, a real estate professional with over 25 years of experience and a niche in probate, senior relocation, and divorce real estate. Ellen shares how her personal brand, “Your Heels on the Ground,” sets her apart in the competitive South Florida market.In this episode, you'll discover:Creating a Niche for SuccessEllen discusses the importance of specializing in a specific area, allowing her to stand out and build a strong reputation.Going Beyond Real EstateLearn how Ellen offers unexpected extras like rekeying properties and working with nonprofits to ease the burden on clients.The Role of Marketing in Real EstateEllen shares how tools like Google My Business and educational video content drive her organic growth and build client trust.Ellen's Top 3 Tips for Realtors:Find Your Niche: Specializing can help you stand out in a crowded market.Focus on Service: Lead with value and a client-first mindset.Stay Consistent: Build trust by delivering consistent results and messaging.

I sit down with Dan Lubic, President of DTL Consultants and a member of the Sales Acceleration Advisor Network. Dan brings a wealth of knowledge from his distinguished career at FedEx, where he mastered world-class sales and operational strategies. Together, we discuss how Dan helps small and medium-sized businesses (SMBs) implement sales systems once exclusive to the largest corporations.In this episode, you'll discover:Lessons from FedEx: World-Class Processes for SMBsDan shares how the best practices from his time at FedEx—ranging from structured sales processes to leadership coaching—can be tailored to SMBs to create scalable, efficient sales organizations.Why Sales Processes MatterDan emphasizes the importance of having a unified sales process understood by the entire team and how this consistency helps avoid falling into a price-driven sales strategy.Adapting to a Remote Sales WorldLearn how the shift to remote sales has opened up opportunities for SMBs to access top talent and build agile, effective sales teams.Top Mistakes Sales Leaders Make TodayFrom over-relying on analytics to failing to coach their teams effectively, Dan highlights common pitfalls and offers actionable advice to address them.The Role of Marketing in Sales SuccessDiscover how marketing research and clear messaging are crucial to supporting sales efforts and ensuring alignment between departments.Dan's Top 3 Tips for SMBs to Build Strong Sales Organizations:Understand Your Value Proposition:Clearly define what sets your product or service apart and communicate it effectively to your team and customers.Invest in a Sales Structure:A great product is only as good as the sales team behind it. Ensure you have a well-defined and scalable sales infrastructure.Focus on Customer Retention:Develop a long-term strategy to continually demonstrate value to existing customers, ensuring repeat business and loyalty.Connect with Dan on LinkedIn 

In this episode, I sit down with Christina DiGiacomo, founder of Everyday Philosophy, a company that brings philosophical insights to business leaders. Christina shares her journey from a high-stakes career in marketing and advertising to building a purpose-driven business, offering valuable lessons on growth, authenticity, and embracing your unique “magic wand.”In this episode, you'll discover:Christina's Journey from Marketing to Everyday Philosophy: From a career in marketing, Christina found herself questioning her path and ultimately transitioned into philosophy, helping executives develop resilience, clarity, and authenticity. Her story emphasizes the importance of self-reflection and authenticity in business.The Power of Embracing What Makes You Unique: Christina shares how discovering her “magic wand”—philosophy—transformed her career and highlights how focusing on your unique strengths can drive growth.Connecting Deeply with Clients: Understanding clients' challenges and building trust is at the heart of Christina's approach, showing that empathy and connection are more impactful than just focusing on methodology.The Value of Networking and Community: Christina underscores the importance of community and genuine connections, which proved invaluable in her journey.Cristina's Top 3 Tips for Entrepreneurs:Invest Wisely: Focus your resources on areas that genuinely support your growth and avoid being swayed by unnecessary courses or programs.Build Community: Find networking groups that allow you to connect and collaborate authentically.Embrace Your Unique Magic Wand: Never shy away from what sets you apart. Your individuality is your greatest asset.

Nikita Vakhrushev, CEO and founder of ASPEKT, an e-commerce retention agency specializing in email and SMS marketing, shares his journey from print-on-demand drop shipping to building a successful niche agency. With a strong focus on client retention and targeted marketing, Nikita's insights offer valuable lessons for business owners on optimizing email and SMS strategies to drive revenue.In this episode, you'll discover:Nikita's Journey from RPM Media to AspectNikita discusses his early days managing print-on-demand businesses and how he evolved RPM Media into Aspect, focusing on a hyper-specialized approach in email and SMS marketing for e-commerce. He highlights the importance of “niching down” to provide a tailored, high-quality service to clients, showing how focus on a specific niche can drive exponential business growth.The Role of Email and SMS in E-commerce RetentionNikita explains the value of email as an owned asset compared to “rented land” like social media followers. He shares insights on how businesses can harness email and SMS marketing for retention, emphasizing the importance of capturing customer data, nurturing relationships, and providing consistent engagement to maximize long-term revenue.Choosing the Right Marketing PlatformNikita provides practical advice on selecting email platforms based on business needs. He recommends Klaviyo for e-commerce and ActiveCampaign for B2B, detailing how different platforms can provide distinct advantages for customized automation, integration, and optimization.Transitioning from Manual to Automated MarketingThe discussion dives into the benefits of setting up email and SMS automations—covering tasks from customer onboarding to post-purchase engagement. Nikita explains how automations streamline communication and improve customer experiences, allowing businesses to operate efficiently while maintaining high levels of engagement.Leveraging AI and A/B Testing for Campaign SuccessNikita shares how AI aids in ideation, grammar checks, and background design but highlights that AI is not yet a substitute for human-driven content in marketing. He also delves into the importance of A/B testing subject lines, send times, and design elements to optimize campaign performance and conversion rates.Top 3 Tips for Business Owners:Start email marketing early—capture data from day one.Invest in a quality opt-in experience for new subscribers.Use automations for key customer touchpoints to save time and increase revenue.Tune in to learn how Nikita's expertise in email and SMS marketing can help businesses of any size build stronger, more profitable customer relationships.

Jasmine Glover, a dynamic force in the financial services industry who refers to herself as "the Beyoncé of the financial world." With over a decade of experience, Jasmine has empowered both high-net-worth individuals and everyday families through financial literacy, financial planning, and wealth management. Having worked at notable firms like Prudential and Alliance Global Partners, Jasmine shares her journey from aspiring accountant to successful financial advisor and content creator.In this episode, you'll discover:The Evolution of Jasmine's Financial Journey: Jasmine talks about her transition from pursuing a career in accounting to becoming a financial advisor. She explains how her passion for helping people manage their finances led to a fulfilling career where she supports individuals and families in achieving their financial goals.Essential Financial Planning for Business Owners: Jasmine dives into the financial challenges faced by small business owners and entrepreneurs, especially when transitioning out of a 9-to-5 job. She breaks down the critical elements of financial planning, including cash management, risk management, and retirement planning, offering valuable advice on how to build financial security while growing a business.Understanding Wealth Transfer and Estate Planning: Jasmine discusses the often-overlooked topic of wealth transfer and estate planning, explaining how business owners and individuals can ensure that their assets are properly transferred to their beneficiaries. She shares real-life examples and strategies for using insurance and trust to simplify wealth transfer while minimizing taxes.Breaking Through the Noise on Social Media: As a content creator, Jasmine shares her experience leveraging Instagram to provide financial literacy tips and connect with a broader audience. She discusses the importance of correcting misinformation online and how social media can be a powerful tool for financial advisors to build relationships and grow their client base.Top 3 Financial Tips for Business Owners: Jasmine leaves the audience with actionable advice, including the importance of having a solid defense plan, building an emergency fund, and planning for retirement, even as business owners focus on growth.Tune in to this episode to hear Jasmine's expert insights on financial literacy, wealth management, and how to achieve financial security, especially for small business owners and entrepreneurs.4o

In this episode, we're joined by Brandon Evans, Founder and Chief Elevation Officer of 1heart, a transformative program designed to guide heart-centered leaders through life-changing journeys. Brandon, a former tech entrepreneur, transitioned from building successful companies in New York to discovering a deeper sense of meaning and purpose. His viral article, Lost on Purpose, has inspired countless individuals to seek more fulfilling paths in life.In this episode, you'll discover:The Birth of 1heart:Brandon shares the story behind 1heart and its evolution from his own personal journey of self-discovery, including his life-changing experience with ayahuasca and spiritual growth. From selling companies to founding 1heart, Brandon explains how his transition led him to a more meaningful career focused on supporting others.Redefining Success and Fulfillment:Brandon discusses the pressures of traditional success in the startup world and the moment he realized he needed more than financial success. He explains how 1heart was born out of the desire to help others on a similar path, guiding them toward fulfillment and joy by reconnecting with their heart's purpose.Transformational Journeys for Leaders:1heart is not just about business growth; it's about personal transformation. Brandon explains how 1heart helps heart-centered leaders align with their true calling through immersive experiences that blend sacred plant medicine, personal development, and community support.The Power of Community and Integration:A key part of 1heart's success is its emphasis on integration and ongoing support. Brandon shares how participants in 1heart journeys are nurtured through deep community connections and post-journey programs that ensure long-lasting transformation and real-world impact.Navigating the Unknown:Brandon touches on the importance of surrendering to the unknown in life's journey. He explains how 1heart encourages leaders to trust in the process, embrace change, and explore new opportunities for personal and professional growth without fear.Tune in to learn how 1heart is transforming the way leaders approach success, helping them discover purpose, balance, and fulfillment on a much deeper level.

In this episode, we're joined by Mona Green, founder of Maua, a transformative program designed to help women reshape their relationship with money through “matriarchal resource management.” Mona is a speaker, coach, and former finance professional whose impactful work has brought her to stages like the US House of Representatives and Harvard University. Recognized by the Obama administration as a leader in gender equality, she focuses on empowering women to take control of their financial futures.In this episode, you'll discover:The Birth of Maua: Mona shares the story behind Maua, a program blending practical finance with emotional and spiritual growth. Her journey, from her transformative experience at Burning Man to a career in coaching, revealed the need for a new, holistic approach to managing money.Empowering Women Financially: Mona explains how Maua supports women in overcoming barriers like self-doubt and systemic challenges. Drawing from years of coaching experience, she highlights why many women struggle with financial confidence and how Maua offers a path to change.A Holistic Approach to Money: Mona details Maua's unique structure, combining practical finance skills with personal development. From managing investments to redefining money mindsets, Maua aims to help women build financial clarity and confidence.Balancing Energies for Growth: Mona discusses the importance of balancing masculine and feminine energies in money management. She shares how Maua encourages women to harness both strength and care, fostering a more sustainable approach to financial growth.Tune in to learn how Maua is redefining financial empowerment, providing women with the tools and mindset to manage their resources with purpose, confidence, and a sense of community.

In this episode, we're joined by Jeff Umbro, founder and CEO of Podglomerate, a company that has been pivotal in redefining podcast production, monetization, and marketing. Jeff oversees all of Podglomerate's service departments, driving both strategy and innovation as the company expands its IP slate and revenue initiatives. Before launching Podglomerate, Jeff worked at Goldberg McDuffie Communications, leading online campaigns for some of the biggest names in literature, including Ben Horowitz, Ariana Huffington, and Stephen King. He has been featured in major outlets like Bloomberg and Morning Brew and has spoken at events like SXSW and Podcast Movement.In this episode, you'll learn:1. The Aha Moment Behind Podglomerate: Jeff reveals how his passion for podcasting, sparked during his time as a book publicist, led to the creation of Podglomerate. He shares the journey of identifying a gap in the market, which he first envisioned as an ad agency for smaller podcast publishers, and how this eventually evolved into a full-service podcast company.2. Navigating a Rapidly Growing Industry: Jeff discusses the challenges of building a podcast agency in an industry that was rapidly growing and changing. He explains how Podglomerate transitioned from working primarily with individual podcasters to supporting larger firms, all while navigating the evolving landscape of podcast advertising and content production.3. Referral Marketing as a Growth Engine: Learn how word-of-mouth marketing and strong networking played crucial roles in scaling Podglomerate. Jeff emphasizes the power of building authentic relationships in the industry and how client referrals helped the company grow from just one person to a team of 10 full-time employees.4. Knowing When to Scale and Bringing in the Right People: Jeff shares insights on recognizing the need for help and scaling the business responsibly. He talks about the importance of hiring operational minds to grow a company and how bringing in a chief operating officer helped streamline Podglomerate's processes and made its growth sustainable.5. Marketing Tactics for a Niche Business: Jeff opens up about Podglomerate's marketing strategy—from leveraging organic marketing and relationship-building in the early days to now exploring paid campaigns as a more established business. He provides a candid look at the challenges and opportunities that come with scaling a marketing approach in a niche industry.6. Advice for Entrepreneurs and Founders: Jeff offers practical advice on building a business from scratch: focusing on word-of-mouth marketing, consuming everything you can about your industry, and learning how to compartmentalize work in a healthy way as an entrepreneur.This episode provides an in-depth look at the journey of building a podcast company from the ground up, highlighting the importance of scaling responsibly, the power of community, and practical marketing tactics.

Valerie Khayutin, the CEO of North America for Bade Sofa, a company revolutionizing the bath and wellness experience. Originating in Germany, Bade Sofa is known for its innovative and comfortable bathtub cushion that transforms an ordinary bath into a spa-like retreat. Valerie shares the journey of bringing this European wellness brand to the U.S. market, discussing the challenges and triumphs along the way.In this episode, you'll learn:The Aha Moment Behind Bade Sofa: Valerie shares the story of how the founders of Bade Sofa identified a gap in the market for a comfortable, aesthetically pleasing bathtub cushion. Tired of oversized, uncomfortable tubs, they engineered a solution that's now disrupting the bath pillow category.Navigating the U.S. Market: Valerie delves into the complexities of launching in the U.S. after the brand's success in Europe. She explains how product-market fit was key in determining if the cushion's appeal in Germany would translate to North American consumers.Marketing in a Crowded Wellness Industry: Learn how Bade Sofa educates consumers on the benefits of their premium product and stands out in a category full of low-cost competitors. Valerie highlights the importance of brand identity and storytelling in differentiating from the rest of the market.The Challenge of Competition and Copycats: Valerie opens up about the realities of entering a new market with a high-end product and the looming possibility of copycat products. She shares how Bade Sofa plans to maintain leadership by focusing on their brand values and premium quality.Growth and Future Plans: Valerie discusses Bade Sofa's plans for expanding beyond bath cushions, including their latest product, the Pool Sofa. She emphasizes the importance of listening to customers, adjusting product offerings, and executing flawlessly to ensure long-term success.This episode offers a deep dive into the strategy behind bringing an innovative wellness product to a new market, while balancing customer education, competition, and brand building.

Nathan Yeung, founder of Find Your Audience, a dynamic marketing agency with a deep focus on B2B SaaS. With over 18 years of experience in SEO and more than nine years as a performance digital media buyer, Nathan has driven growth for over 50 clients, including high-profile organizations like Constellation Software and Popcom. His experience ranges from working with top Canadian companies to being engaged by Shark Tank's Robert Herjavec.In this episode, you'll learn:The Importance of Marketing Foundations: Nathan emphasizes how many companies struggle with marketing because they don't fully understand its role in their organization. He discusses the importance of building a solid marketing function rather than just reactively filling gaps, ensuring that marketing efforts align with overall business goals.Challenges in Marketing Across Different Industries: Nathan highlights that marketing isn't a one-size-fits-all approach. While a general strategy can help set a framework, the tactical execution varies significantly across industries. He delves into the nuances of marketing for B2B SaaS companies and the importance of understanding the company's product-market fit.Hiring Internally vs. Externally: One of the key takeaways from Nathan's insights is the consideration of when to hire internally versus outsourcing to an agency. He explains that for businesses with limited marketing budgets, it's often more effective to outsource key functions until they have the resources to support a robust in-house team.Nathan's Unique Approach with Find Your Audience: Nathan shares how his business model fills the gap between strategy and execution. Rather than just delivering a marketing plan, Find Your Audience provides a full team of experts — from content writers to media buyers — who ensure the strategy is executed properly and efficiently.Successful Campaigns & Case Studies: Nathan shares some creative and bold marketing campaigns, including vinyl-wrapping buses and organizing a police motorcade for a major B2B event. He also discusses the effectiveness of upside-down billboards in generating buzz for a local campaign.SEO Insights: Nathan emphasizes that SEO is a mid to long-term strategy that can drive significant growth if executed consistently. He advocates for producing multiple articles per week, optimizing for search engines, and revisiting content to improve performance over time.Nathan also offers key advice to startup founders about finding the right marketing partner, whether it's an industry specialist or an agency with broad experience across different verticals.

In this episode, we feature Hamlet Azarian, founder and CEO of Azarian Growth Agency, a data-driven full-funnel growth agency with over 20 years of experience. Hamlet specializes in growing B2C and B2B businesses, particularly in venture-backed startups from pre-seed to Series A and B stages. The agency has helped raise over $250 million for innovative tech SaaS companies through creative and analytical growth strategies. They excel in designing custom growth engines and consumer-centric marketing strategies using rapid experimentation and data-driven insights.Hamlet shares his journey, from his early experiences in the dot-com era, where he learned the tough lessons of startup failure, to his transition into retail and e-commerce. He dives into his passion for growth marketing, his entrepreneurial spirit, and how he founded Azarian Growth Agency to help startups scale faster by providing them with a dedicated team of experts, rather than a single marketing director.In this episode, you'll learn:The importance of building a flexible and scalable growth strategy: Hamlet explains how his agency tailors teams and strategies for each client, ensuring they can test and adapt quickly.The challenges of startup marketing: Hamlet breaks down the struggles founders face, from tight budgets to limited resources, and how his agency helps overcome these hurdles.The value of hiring internationally: Hamlet shares his experiences building a talent pool in Armenia and how hiring internationally can help startups access skilled professionals while staying within budget.Real-world success: Hamlet discusses how his agency helped companies like orders.co scale quickly and efficiently, achieving impressive growth metrics while remaining bootstrapped.Hamlet also provides valuable advice for startup founders, emphasizing the importance of persistence and not letting fear or uncertainty hold them back.To learn more about Hamlet Azarian and his work, visit Azarian Growth Agency's website or connect with him on LinkedIn.Tune in for an inspiring conversation on how growth marketing can be the key to startup success!

PR takes the spotlight in this episode featuring Linda Zebian, Senior Director of Communications at Muckrack. With over a decade of experience, including a significant tenure at The New York Times, Linda brings a wealth of knowledge in internal and external communications. As a top PR leader recognized by PR Week and Reagan Communications, she's here to share her journey and insights on how PR can be a game-changer for small businesses.Linda discusses the often overlooked value of PR, emphasizing that it's more than just getting a story published—it's about building lasting relationships and understanding the metrics that truly matter. She dives into the challenges PR professionals face, particularly in proving ROI, and how tools like Muckrack are transforming the way businesses approach public relations.In this episode, you'll learn:The importance of PR metrics: Why traditional measurements might not tell the full story and how advanced analytics are reshaping PR.Earned vs. paid media: Linda breaks down why earned media creates trust in ways that paid media can't.Leveraging PR for small businesses: How Muckrack is empowering small businesses to take control of their PR without needing a big budget.Efficiency in PR: The role of technology in streamlining PR efforts, saving time, and ensuring impactful results.Linda also shares a real-world example of how Muckrack helped Betches Media secure major media coverage, proving that with the right tools, even small teams can achieve big results.Tune in as Linda offers her no-nonsense approach to PR, packed with strategies that can help your business gain the recognition it deserves. Want more insights? Connect with Linda Zebian on LinkedIn or explore what Muckrack can do for you. 

Paid social media marketing takes center stage in this episode with Karleen Scarlett, a digital marketing powerhouse and social media coach with over a decade of experience across the hottest industries—CPG, hospitality, retail, fintech, and nonprofits. As the founder of Social Blessings LLC, Karleen is all about empowering small business owners to take control of their social media game with one-on-one coaching that cuts through the noise.Karleen drops gems on crafting killer social media strategies, stressing that for small business owners, knowledge is power. She's all about giving them the tools to not only understand what their social media gurus are doing but also to steer the conversation and create campaigns that actually move the needle.In this episode, you'll get:The lowdown on launching your social media presence: Picking the right platform and making sure those clicks lead somewhere valuable.The real deal on repurposing content: Why it's a go in the beginning but needs a serious upgrade to keep your brand sharp.B2C vs. B2B social media strategies: When to tell stories and when to get straight to the point with your audience.Karleen also goes all-in on paid social media, sharing the inside scoop on budgets, targeting, and A/B testing. She breaks down why paid social is the secret weapon every small business needs and how to set up campaigns that actually work. Whether you're dipping your toes in paid ads or leveling up your current strategy, Karleen's got the playbook to help you dominate.Tune in as Karleen dishes out her no-BS approach to social media marketing, packed with real-world strategies to help small businesses thrive in the digital age. Want more? Connect with Karleen Scarlett on LinkedIn or hit up her website at socialblessingsllc.com for all the goods.

Accessibility, inclusion, and responsibility take center stage in today's conversation with Claudio Luis Vera, a thought leader in digital accessibility with over 20 years of experience in UX design and front-end development. Claudio's journey, from working in interactive design to becoming an advocate for accessibility, demonstrates his deep commitment to creating digital spaces that work for everyone, regardless of ability.Claudio shares eye-opening stories from his experience, including his transition to focusing full-time on accessibility and the challenges that small and mid-sized businesses face in meeting accessibility standards. His insights highlight the crucial need for businesses of all sizes to prioritize inclusive design, not just for compliance but to ensure equal access for all users.In this episode, you'll discover valuable takeaways such as:Claudio's path to accessibility advocacy: How he shifted from traditional UX design to making digital accessibility a core focus in his work.Key lessons in digital inclusivity: Understanding the legal landscape of accessibility, including the Americans with Disabilities Act (ADA) and why businesses can't afford to overlook these requirements.Practical advice for businesses: Tips on how small and mid-sized companies can implement accessibility without breaking the bank, and why starting with accessible themes and tools is critical.Claudio's insights are rooted in the belief that accessibility is a fundamental right, not just an add-on. He shares actionable strategies that businesses can implement today to create more inclusive digital experiences and avoid costly legal pitfalls.Join Claudio as he delves into the complexities of accessibility, offering practical solutions and guidance for business owners and developers. Whether you're just beginning your accessibility journey or looking to refine your practices, this episode is packed with essential lessons that will help you create a more accessible online presence.You can connect with Claudio Luis Vera on LinkedIn or visit his website at www.claudiovera.com to learn more about his work in digital accessibility.

Tenacity, creativity, and determination are at the heart of today's chat with Chris Baden, CEO of FlowChat.com. Chris's journey, from his early days in commission-only sales to building multiple successful companies, including FlowChat, highlights his unwavering commitment to finding solutions and pushing through obstacles.Chris shares candid stories from his early struggles, like making just $800 in his second month of sales, to becoming an entrepreneur who knows how to create businesses that thrive. His experience spans from insurance to high-ticket sales and, eventually, to software development. Along the way, he's learned the importance of focusing on what customers really need and constantly tweaking his approach to get results.In this episode, you'll pick up some great insights, like:Chris's path as an entrepreneur: How he went from scraping by to founding and selling several businesses, leading to his current venture, FlowChat, which helps automate client acquisition through social media.The core values that drive his success: Listening to what customers say, practicing empathy, and thinking outside the box to solve problems.Practical tips for growing your business: Using social media, especially Facebook groups, to connect with the right people, and the importance of hiring experts to help fill in your skill gaps.Chris's advice is grounded in the belief that hard work should lead to real results. He shares actionable tips that you can start using right away to grow your own business.Join Chris as he breaks down the ups and downs of his entrepreneurial journey. Whether you're just starting out or already running a business, this episode is packed with helpful lessons that can guide you along the way.You can connect with Chris Baden on LinkedIn or shoot him an email at chris@flowchat.com to learn more about what he's up to with FlowChat.

In this episode, Rob Napoli, the Chief Commercial Officer at Omniboost, explores his dynamic career journey and insights into marketing, sales, and entrepreneurship. Rob shares his experiences of moving from coaching American football in Italy to founding successful agencies and eventually leading Omniboost's global strategic growth. He discusses the importance of curiosity, embracing failure, and the power of building a strong professional network.Discover how Rob's multifaceted career and commitment to personal and professional development have shaped his approach to leadership and business growth. Learn valuable lessons from his story, including the significance of aligning sales and marketing, the impact of company culture, and the benefits of fostering a growth mindset.Key Takeaways:Personal Journey and Motivation: Rob shares his unconventional path from Italy to New York City, founding his own agencies, and eventually joining Omniboost. His story highlights the importance of curiosity and seizing opportunities. Aligning Sales and Marketing: Rob discusses the necessity of integrating sales and marketing teams to ensure cohesive strategies and better results, emphasizing the importance of communication and collaboration. Embracing Failure: Insights on how failure is a crucial part of success, with Rob sharing his own experiences and the lessons he has learned from setbacks. Building a Strong Network: The value of creating and maintaining a robust professional network, with Rob offering tips on how to build a "board of advisors" for career growth and support. Culture and Growth: Rob explains how a company's culture can significantly impact its growth and success, sharing Omniboost's focus on accountability, transparency, and a growth mindset. Practical Strategies: Rob provides actionable advice for entrepreneurs and business leaders on testing marketing strategies, iterating quickly, and staying adaptable in a fast-paced environment. Make sure to connect with Rob on LikedIn.

In this episode, Sacha Awwa sits down with Kamilla Pinel, a certified leadership coach and speaker with over 12 years of experience in global corporations, to discuss how her unique approach to leadership and personal development can revolutionize workplaces and lives. Kamilla shares her journey from corporate life to founding You Dream, You Do coaching, offering insights and practical strategies for fostering a culture of authenticity and self-actualization. Discover how Kamilla's actionable techniques can improve leadership, communication, and personal well-being, and learn how anyone can unlock their untapped potential.Key Takeaways:Personal Journey and Motivation: Kamilla shares how her personal experience in the corporate world led her to discover a gap in authentic leadership and self-discovery, ultimately founding You Dream, You Do coaching to address these needs.Changing Workplace Dynamics: Kamilla discusses how shifts in workplace culture and dynamics have increased the importance of balancing professional and personal fulfillment, and how individuals can navigate these changes effectively.Embracing Authenticity: Insights on how individuals can bring their true selves to both their professional and personal lives, breaking down the traditional barriers of corporate expectations.Energy Coaching: Kamilla explains her core energy coaching methodology, which involves discovering one's true desires, reflecting on costs and benefits, elevating energy, creating actionable plans, and maintaining momentum.Fear and Uncertainty: Addressing the common fears and uncertainties that hold people back from making changes, Kamilla provides strategies for overcoming these barriers and embracing personal growth.Client Experiences: Kamilla shares stories and examples of how her clients have navigated their own journeys of self-discovery and leadership transformation.Practical Exercises: Kamilla offers a practical exercise to help individuals identify what they don't want in their lives and careers, and how to use that information to discover their true desires and take actionable steps toward their goals.Maintaining Momentum: Emphasizing the importance of consistency and momentum in personal development, Kamilla discusses techniques to keep moving forward even when faced with obstacles.Future Vision: Kamilla shares her evolving journey and future aspirations, highlighting the importance of staying open to change and continually seeking new opportunities for growth and impact.Kamilla can be found on Instagram at @youdreamyoudo, on LinkedIn under her name Kamilla Pinel, and through her website. She welcomes any questions about the episode and is happy to chat with anyone interested in her work.

In this episode, Sacha Awwa sits down with Michael Neese, President of Our Future is Kind, to discuss how his unique approach to kindness can revolutionize workplaces and lives. Michael shares his journey from corporate life to founding a kindness-based movement, offering insights and practical strategies for fostering a culture of kindness that is not just about being nice but about creating meaningful connections and driving positive change. Discover how Michael's actionable kindness techniques can improve leadership, communication, and personal well-being, and learn how anyone can become a beacon of positive transformation.Key Takeaways:Transforming Workplaces: How Michael's actionable kindness can enhance corporate culture and improve communication.Self-Care Essentials: The importance of taking care of yourself to effectively promote kindness.Leadership Impact: The role of leaders in fostering a kinder, more effective workplace environment.Overcoming Challenges: Insights into common barriers and how to address them with kindness.Practical Strategies: Actionable advice on implementing kindness in any role or industry, emphasizing genuine connections and positive change.Real-World Examples: Stories of successful kindness-based interventions that led to significant transformations.Long-Term Benefits: The lasting impact of consistent kindness on morale, productivity, and workplace culture.Visit Our Future is Kind to learn more about Michael's approach and follow him on LinkedIn!

In this episode we're exploring the entrepreneurial journey of Nicolas Duvernois, the founder of Duvernois's Creative Spirits, known for brands like Pure Vodka and Romeo's Gin. Nicolas shares his inspiring story of transforming a failed restaurant venture into a globally recognized spirits brand. We discuss the challenges of entering the competitive beverage industry, the power of curiosity and innovation, and the importance of authenticity in building a successful business. Whether you're an aspiring entrepreneur or an established business leader, you'll find valuable insights to fuel your entrepreneurial spirit.Key Takeaways:Embracing Failure as a Stepping Stone: Learn how Nicolas turned a restaurant closure into a successful spirits business, emphasizing that failures can be the foundation for future success.The Role of Curiosity and Innovation: Understand how curiosity and a willingness to explore new ideas drive business growth and innovation.Authenticity in Marketing: Discover why sharing your true story and journey can be the most powerful marketing tool.Adapting to Market Trends: Gain insights into how Nicolas leveraged market trends and customer feedback to develop unique products like Pure Vodka and Romeo's Gin.Business Resilience and Agility: Explore the importance of staying agile and resilient in the face of challenges and market changes.Customer-Centric Product Development: Learn how engaging with customers and understanding their needs can lead to successful product innovations.The Power of a Strong Team: Appreciate the value of having a dedicated and passionate team to support your business journey.Leveraging Competitions for Recognition: See how entering industry competitions helped Nicolas gain recognition and credibility for his brand.Navigating Regulatory Challenges: Understand the complexities of entering new markets and dealing with regulatory challenges in the beverage industry.Balancing Business and Personal Life: Discover how Nicolas manages to balance his business responsibilities with personal life, ensuring long-term success and well-being.Follow Nicolas on Instagram, Duvernois Creative Spirits on Facebook and explore more about Duvernois's Creative Spirits on their website

This episode is important because we're diving into the world of business transformation with the incredible Stephanie Cord Miller. Stephanie is all about helping business owners turn their dreams into real, achievable goals. She's a master at creating strategic business roadmaps, leading group coaching sessions, and running impactful strategic planning workshops. In this chat, we cover everything from why marketing is crucial for your business strategy to the everyday challenges small and medium-sized businesses face. Whether you're running a small business or leading a team in a bigger company, you'll find tons of actionable insights here to help you build a more agile, resilient, and successful business.Key Takeaways:Marketing as a Strategic Pillar: Understand how marketing serves as a crucial component of business strategy, driving growth and aligning with broader business goals.Business Agility and Resilience: Learn the importance of adaptability and flexibility in business, and how these traits are essential for navigating rapid market changes and ensuring long-term success.Clarity in Goals and Leadership Capability: Discover why clear business goals and strong leadership are vital for steering your business towards success.Resource Allocation: Gain insights into the importance of allocating resources effectively to deliver maximum value and achieve business objectives.Sales and Marketing Alignment: Explore the challenges and strategies for aligning sales and marketing efforts to create a cohesive and effective business approach.The Role of Experimentation: Delve into the necessity of experimentation in developing successful marketing strategies and driving business innovation.Human Condition in Business Transformation: Appreciate the significant role that human behaviors and conditions play in the process of business transformation.The Five Domains of Business Agility: Understand the five key domains that contribute to business agility: people-first leadership, customer centricity, engaged culture, flexible operations, and value-based delivery.Customer-Centric Approach: Emphasize the importance of understanding and meeting customer needs as a cornerstone of business success.Operational Excellence and Accountability: Recognize the critical factors of operational excellence and accountability in achieving sustainable business growth.Creating a Thriving Workplace Culture: Learn how fostering a positive and engaged workplace culture contributes to overall business success and employee satisfaction.Follow Stephiane on LinkedIn and learn more about Empower Your Results!

In this episode, we explore the inspiring journey of Todd Harris, co-founder of Plift, a THC-infused soda brand. Todd shares the story behind the brand, their mission to change people's relationship with alcohol and cannabis, and the strategic approach that sets Plift apart in the market.Key Takeaways:Changing the Relationship with Alcohol and Cannabis: Todd explains that Plift aims to provide a social and accessible THC-infused soda option, symbolized by their name, which is a play on the word "uplift." This represents an invitation for consumers to find themselves with Plift as part of their cannabis journey.Crafting Classic Cocktail-Inspired Flavors: Plift differentiates itself through its focus on taste, scalability, and affordability. Their flavors are inspired by classic cocktails, and the THC levels are carefully formulated to ensure a balanced experience. Feedback from friends, family, and the community is crucial for improving and iterating on Plift's products.Scaling Through Wholesale and E-commerce: Plift primarily uses the wholesale channel to scale their brand, but they also recognize the potential of e-commerce. Establishing credibility through partnerships with trusted retailers is key for Plift, and field marketers play a crucial role in further establishing the brand and driving sales.Traditional Marketing Strategies: Plift employs traditional marketing strategies like social paid ads, SEO, and SEM to create a brand voice that resonates with consumers. They are raising funds to accelerate their growth and expand their retail footprint, with plans to release new flavors and explore strategic partnerships in the future.Supporting Underrepresented Entrepreneurs: Todd envisions using his time and resources after Plift to support underrepresented entrepreneurs, reflecting his commitment to giving back to the community.Stay Connected with Todd: Follow Plift on IG and stay connected to their innovative approach to THC-infused beverages and their mission to reshape the relationship between alcohol and cannabis. 

In this episode, we delve into the insightful journey of Wilson Zehr, a seasoned entrepreneur and academic, from his early career in the tech industry to founding his own company, Zairmail. Wilson shares his experiences of starting and growing multiple tech companies and discusses the importance of targeted marketing and the unique advantages of direct mail. He explains how Zare Mail, his current company, offers a software platform that automates the ordering and production of direct mail, making it a cost-effective and efficient marketing tool for businesses.Key Takeaways:The Advantages of Direct Mail: Wilson highlights the cost-effectiveness and wide reach of direct mail, which can target every consumer and business in America. He emphasizes that direct mail does not rely on customers finding the business, making it a proactive marketing tool.Zairmail: Simplifying Direct Mail Campaigns: Wilson introduces Zairemail, a software platform that automates the ordering and production of direct mail. This platform provides businesses with a seamless and efficient way to create and send direct mail campaigns.Demographic Targeting and Personalization: Wilson explains how direct mail allows for precise demographic targeting and personalized customer experiences, which can lead to higher engagement and conversion rates.Direct Mail in American Culture: Wilson highlights how direct mail is embedded in American culture and provides a nostalgic experience for recipients. It is particularly effective for industries like real estate, mortgage brokering, and insurance.Cost Savings and Efficiency: Wilson discusses the cost savings and efficiency of using Zairemail's services compared to traditional methods of sending direct mail. He shares insights on how technology, such as automation and predictive algorithms, can improve the efficiency of direct mail campaigns.Lessons from Wilson's Journey: Drawing from his diverse experiences, Wilson shares valuable lessons about the importance of targeted marketing and continuous learning in the rapidly evolving marketing landscape. He emphasizes the need for small businesses to leverage data-driven criteria to create effective direct mail lists.Stay Connected with Wilson: Follow Wilson Zehr on LinkedIn, and learn more about how  Zairemail can help your business succeed with direct mail marketing.

In this episode, we delve into the insightful journey of Fadi Khater, from his early career in advertising agencies and management consulting to founding his own social media agency Netizency and eventually creating OSSA an on-line advertising service designed to fully enable smaller companies to use advertising to grow their business. Fadi discusses the challenges small businesses face in accessing affordable advertising and the inefficiencies of traditional ad agencies. He introduces OSSA, an online self-service advertising platform designed to democratize advertising for small businesses, making it accessible and straightforward. Key Takeaways:The Challenges of Traditional Advertising: Fadi highlights the inefficiencies and high costs associated with traditional ad agencies, which often overlook the needs of small businesses. He explains how small businesses struggle with complex ad tech tools and the lack of affordable options for effective advertising.OSSA: Simplifying Advertising for Small Businesses: Fadi introduces OSSA, an online self-service advertising platform that simplifies the advertising process for small businesses. He emphasizes the importance of top-funnel advertising tools for building brand awareness and reaching a wider audience.Democratizing Advertising: Fadi's vision is to democratize advertising, making it accessible to all small businesses. He explains the untapped potential of small businesses in the digital advertising space and how OSSA aims to bridge this gap by providing a user-friendly platform that supports small business growth.Lessons from Fadi's Journey: Drawing from his diverse experiences, Fadi shares valuable lessons about the power of persistence, innovation, and the importance of aligning with one's passion. He reflects on the entrepreneurial journey and the significance of addressing the unique needs of small businesses.Stay Connected with Fadi: Follow Fadi Khater on LinkedIn, visit OSSA, and learn more about how OSSA can help small businesses succeed in digital advertising.

In this episode, we explore the fascinating journey of Dustin Portillo, from his time with the Ringling Brothers circus to becoming Ronald McDonald and his current role as a speaker and author. Dustin emphasizes the power of visualization and manifestation in achieving his dreams and the importance of authenticity and staying true to oneself in any role. He shares valuable lessons learned from his diverse experiences, including the power of imagination, the value of humility, and the significance of aligning with one's passion. Additionally, Dustin discusses the importance of performance in the hospitality industry, the impact of organizational alignment on customer experience, and his book, 'Okay to Be an Idiot,' which aims to inspire, entertain, and lead people.Key Takeaways:The Power of Visualization and Manifestation: Dustin highlights how visualizing and manifesting his goals have been crucial in achieving his dreams, from joining the circus to becoming Ronald McDonald.Authenticity and True Self: Being authentic and true to oneself is essential in any role. Dustin emphasizes that embracing your true self leads to success and fulfillment.Lessons from Experiences: Dustin shares insights from his journey, including the power of imagination, the value of humility, and the importance of staying aligned with one's passion.Performance in the Hospitality Industry: Performance is not limited to the stage; it plays a crucial role in creating memorable experiences in the hospitality industry.Impact of Organizational Alignment: Alignment within organizations significantly affects customer experience, highlighting the need for cohesive teamwork and shared goals.Leadership and Inspiration: Dustin discusses the transformative effect of mindset and self-belief and the role of leadership in inspiring and motivating others.Practical Tips and Strategies:Visualize and Manifest: Regularly practice visualization techniques to help turn your dreams into reality.Stay Authentic: Embrace your true self and stay genuine in all your endeavors.Learn from Experiences: Reflect on your experiences to extract valuable lessons that can guide your future actions.Prioritize Performance: Focus on performance excellence to create impactful and memorable customer experiences.Ensure Alignment: Strive for alignment within your organization to enhance overall customer satisfaction.Cultivate a Positive Mindset: Maintain a positive and self-believing mindset to overcome challenges and achieve success.Stay connected to Dustin on LinkedIn, visit his website here and purchase his book here. 

In this episode, we delve into the multifaceted world of email marketing with Michael DiLillo. Michael shares his expertise on building effective email marketing systems, the importance of choosing the right email service provider, and the impact of AI on email marketing. He also discusses practical tips for setting up and optimizing email campaigns, making email marketing a cost-effective and data-rich channel for businesses.Key Takeaways:Relevance of Email Marketing: Michael emphasizes the enduring strength of email marketing as a crucial channel for both small and large businesses. Its cost-effectiveness and ability to provide personalized communication make it an indispensable tool for marketers.Choosing the Right Email Service Provider: Selecting the right email service provider is pivotal for the success of your email marketing efforts. Michael explains how the right partner lays the foundation for effective email campaigns and ensures smooth operation and compliance.Cold Email vs. Warm Email Systems: Michael discusses the differences between cold and warm email systems. While cold email outreach can be effective, it requires careful setup and adherence to legal regulations. Warm emails, on the other hand, are sent to engaged audiences and typically have higher success rates.Technical Setup and IP Warming: The technical aspects of setting up an email system, including IP warming and using multiple domains, are crucial for improving email deliverability. Michael provides insights into these processes to help businesses avoid common pitfalls.The Role of AI in Email Marketing: AI is playing an increasing role in email marketing, from generating subject lines to potentially automating the entire content of emails. Michael discusses how businesses can leverage AI to enhance their email marketing strategies.Practical Tips and Strategies:Start sending emails and collecting results, even if they are not perfect. This approach provides valuable learnings and helps improve future campaigns.Secret shopping and studying successful brands can provide inspiration for email campaigns.Test and iterate, making small incremental improvements over time.Don't be afraid of unsubscribes, as they help refine your audience.Always schedule emails for a few minutes in the future to avoid mistakes.

In this episode, we delve into the multifaceted journey of Mari Ribeiro, a trailblazing trademark lawyer and mindset coach. Mari shares her experiences from building a successful law practice to becoming a sought-after mindset coach for entrepreneurs. She highlights the significance of trademarking in protecting brands, especially in today's competitive market, and discusses how a strong mindset is crucial for entrepreneurial success.Key Takeaways:Building a Personal Brand: Mari emphasizes that trademarking is essential to protect your brand and prevent others from copying or stealing it. The right time to trademark your brand is when losing it would be devastating, ensuring its long-term security.Mindset and Entrepreneurship: Mari discusses the importance of mindset in entrepreneurship. Unlearning negative thought processes and understanding your values and the story behind your brand are crucial for effective marketing and attracting the right audience.Championing Your Brand: Mari shares examples of clients who faced trademark infringement issues and the consequences they faced. She underscores the importance of conducting a trademark search and using the TM symbol to indicate brand ownership.Breaking the Mold: As a traveling trademark lawyer and coach, Mari aims to inspire others by combining legal expertise with mindset coaching. She encourages entrepreneurs to embrace their unique journey and protect their brand identity.Embracing Failure and Growth: Mari discusses the importance of embracing failure and being comfortable in uncomfortable situations. She encourages entrepreneurs to document their accomplishments and feedback to build confidence and overcome insecurities.Educational Reform: Mari advocates for incorporating trademark education and mindset coaching into business curricula to better prepare future entrepreneurs for the evolving market landscape.Follow Mari Ribeiro on IG: mari_trademarks  and get more insight into trademark law or get on it and book a consultation with her today!

In this episode, we delve into the multifaceted journey of Dr. Lucy De La Cruz MD, a trailblazer in the field of breast cancer surgery. Dr. Lucy De La Cruz MD shares her experiences from co-founding the American Medical Student Association in the Dominican Republic to becoming the youngest Latina chief of breast cancer surgery at MedStar Georgetown University Hospital. She highlights the significance of personal branding in medicine, especially in the digital age, and discusses how sharing her personal life on social media helps build trust and empathy with her patients.Key Takeaways:Building a Personal Brand: Dr. De La Cruz emphasizes that a strong personal brand helps doctors connect more deeply with patients, fostering trust and empathy. Sharing personal stories and experiences on social media can humanize doctors and make them more relatable.Authenticity and Bedside Manner: Being true to oneself and maintaining good bedside manners are crucial. Dr. De La Cruz believes that authenticity is more important than conforming to traditional expectations of how a doctor should look and act.Championing Patients: Dr. De La Cruz strives to be a champion for her patients, providing them with the support they need throughout their breast cancer journey. She underscores the importance of understanding patients' challenges outside the hospital.Breaking the Mold: As a Hispanic woman in a high-powered medical position, Dr. Lucy De La Cruz MD aims to inspire others by breaking stereotypes and setting a powerful example.Embracing Failure and Growth: Dr. De La Cruz discusses the importance of embracing failure and being comfortable in uncomfortable situations. She encourages documenting accomplishments and feedback to build confidence and overcome insecurities.Educational Reform: Dr. De La Cruz advocates for incorporating leadership and marketing education into medical school curricula to better prepare future physicians for the evolving healthcare landscape.Learn more about Dr. De La Cruz impactful work and how she is making a difference in the lives of her patients through her dedication to excellence, authenticity, and patient-centered care.

In this episode, we explore the transformative work of Amal Alliance with its founder, Danielle Della Fuente. Danielle discusses her transition from witnessing the needs of traumatized children in a Greek refugee camp to launching an international NGO focused on their education and social development. Through the Amal Alliance, she has introduced the "Colors of Kindness" curriculum, which uses kids yoga, mindfulness, art therapy, and dance to foster healing and learning.Key Takeaways:Targeted Impact: Amal Alliance provides crucial educational and social development programs to displaced and disfranchised children, filling a vital gap in refugee services.Holistic Curriculum: The "Colors of Kindness" program is specially designed to improve the social and emotional skills of children through a blend of therapeutic and educational activities.Navigating Challenges: Despite facing significant funding and partnership hurdles, the perseverance in building relationships and credibility has been key for Amal Alliance.Incremental Growth: Rather than experiencing a single breakthrough, Amal Alliance has achieved success through several tipping points, including pilot programs and its response to the COVID-19 pandemic.Community Engagement: The "We Are In This Together" podcast series shared via WhatsApp has reached over 160,000 users, highlighting the power of timely communication and community support.Resilience and Vision: Persistence and a strong belief in their mission are essential qualities that drive the NGO forward in challenging environments.Learn more about how Amal Alliance is making a difference and the ways you can support their mission to heal and educate children in need.

In this episode, we dive into the innovative world of insuretech with Nicholas Hannaberg, co-founder and president of Kanguro Insurance. Nicholas shares his transition from investment banking to entrepreneurship, and how he's shaping the future of insurance for the 65 million Spanish-speaking Americans. Kanguro Insurance stands out in the crowded insurance market by offering specialized products and services that cater specifically to this demographic, beginning with pet and renters' insurance. That's not to say, of course, that you can't sign up if you fall outside of this demographic! Key Takeaways:Targeted Service: Kanguro Insurance aims to be the preferred insuretech provider for Spanish-speaking Americans, offering a fully bilingual experience.Product Expansion: The company plans to broaden its range of insurance products beyond pet insurance to include home, renters, car, and potentially health insurance.Innovative Technology: At the heart of their service is a robust tech stack, featuring a CRM system that integrates various marketing tools, enhancing customer interaction and service efficiency.Customer-Centric Approach: With a focus on technology and exceptional customer service, Kanguro Insurance differentiates itself by providing fast and customizable insurance solutions.Growth and Sustainability: Emphasizing slow and steady growth, the company is committed to building a sustainable business, relying on bootstrapped funding and data-driven marketing strategies.Learn more about Kanguro Insurance and get your pet insured if you haven't already!

In this episode we delve into the dynamic realm of content creation with Alison McComb, founder of The Writing Concierge. Alison explores the vital role of quality writing amidst the surge of AI-generated content, pinpointing a market void for human editing and proofreading services. She underscores the indispensability of human expertise, emphasizing attention to detail and unique voice in content creation, qualities often absent in AI-generated output, at least for now with the AI we have today. Alison advocates for a harmonious blend of human creativity and AI technology, viewing AI as a complementary tool rather than a standalone solution.Key Takeaways:Quality writing remains indispensable in an era dominated by AI-generated content.Human expertise adds depth and authenticity to content, qualities often lacking in AI-generated material.Effective utilization of AI alongside human creativity enhances content quality and efficiency.Join us as we uncover Alison's insights and explore the significance of human-centered writing in today's technology-driven landscape. Learn more about Allison and connect with her here.

In this episode of Venture Vista, join us as we delve into the dynamic world of venture capital (VC) funding with Thanh Nguyen, founder of DBA (Doing Business As) Ventures. Thanh provides valuable insights into the process of securing funding for startups, exploring various options such as self-funding, angel investors, and VC funds. Discover the importance of finding the right VC partner aligned with your startup's industry and goals, and gain valuable tips for pitching to VCs. Thanh also discusses the extensive support and resources that VC funds offer beyond just capital, emphasizing the significance of strategic partnerships and networks. Additionally, hear about the comparison between the AI and crypto booms, offering intriguing perspectives on current market trends.In this episode you will learn:Explore the diverse funding options available for startups, from self-funding to VC funds.Understand the significance of aligning with a VC specializing in your startup's industry or niche.Learn valuable pitching strategies, including thorough research and crafting a compelling value proposition.Discover the extensive support VC funds provide, from introductions to potential customers to talent acquisition.Gain insights into the role of accelerators like Y Combinator in helping startups grow and succeed.Understand the importance of selecting investors who offer more than just funding, such as operational support and strategic guidance.Join us as we navigate the intricate world of venture capital funding, uncovering strategies for startup success and growth.