Podcast appearances and mentions of kevin urrutia

Today we're going to discuss hacking your way to the next order of magnitude using PPC. Joining us is Kevin Urrutia, the Founder of Voy Media, which is an agency and catalyst for business growth, helping brands cross the thresholds from six figures to seven, maybe seven to eight using performance marketing. In part 2 of our conversation, we discuss using Facebook for eComm customer feedback. Show NotesConnect With: Kevin Urrutia: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss hacking your way to the next order of magnitude using PPC. Joining us is Kevin Urrutia, the Founder of Voy Media, which is an agency and catalyst for business growth, helping brands cross the thresholds from six figures to seven, maybe seven to eight using performance marketing. In part 2 of our conversation, we discuss using Facebook for eComm customer feedback. Show NotesConnect With: Kevin Urrutia: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss hacking your way to the next order of magnitude using PPC. Joining us is Kevin Urrutia, the Founder of Voy Media, which is an agency and catalyst for business growth, helping brands cross the thresholds from six figures to seven, maybe seven to eight using performance marketing. In part 1 of our conversation, we discuss how high volume creatives can help scale paid social. Show NotesConnect With: Kevin Urrutia: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss hacking your way to the next order of magnitude using PPC. Joining us is Kevin Urrutia, the Founder of Voy Media, which is an agency and catalyst for business growth, helping brands cross the thresholds from six figures to seven, maybe seven to eight using performance marketing. In part 1 of our conversation, we discuss how high volume creatives can help scale paid social. Show NotesConnect With: Kevin Urrutia: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this week's episode of The Agency Accelerator Podcast, I am joined by Kevin Urrutia. Kevin started out as a software developer and moved into eCommerce, starting Chester Travels (selling suitcases), growing to $1.5 million in 18 months. He also started a home cleaning business which he grew to $3 million in 18 months. He now runs a digital agency, Voy Media. And if that wasn't enough, he is also the co-author of 'Digital Marketing Made Easy: A-Z Growth Strategies and Key Concepts of Digital Marketing.' In this episode, Kevin shares his journey from entrepreneur to growing and selling a business. We also explore what drove him to transition into the world of digital marketing, the best tips he could give aspiring entrepreneurs, and how having the right mindset will help you grow your agency. Make sure to grab a pen and paper for another action-packed episode with Kevin Urrutia. Time Stamp [2:30] What drove Kevin to transition from technology and entrepreneurship to digital marketing [3:11] The importance of having the right mindset [3:28] Understanding how and why Kevin started various businesses [5.29] Overcoming hurdles at different stages of growth [6:46] Why having your systems in place is essential for sustainable growth [7:10] How finding the right people has changed in midst of the pandemic [9:20] Dealing with the shortage of great marketing people [11:33] The battle of keeping your clients happy without overservicing - don't be a charity! [13:09] What are the early stage hurdles for start-up agencies?  [16:08] Why having a sales process is so important for a growing agency [18:56] Sales strategies to win more clients (without relying on referrals and word of mouth) [20:56] The importance of building your brand: ‘Am I building the brand as me? Or am I building the brand as a bigger business?  [24:06] The deciding factors and key advice in selling an agency [26:25] How to achieve a ‘good entrepreneurial mindset' [30:10] The biggest trends and future predictions of digital marketing  [31:58] Kevin's advice to his younger self Quotations "I've always wanted to do my own thing, and that has always driven me. It's like that concept of 'Hey, I'm my own boss. I have my own things and building my own like products or companies.'" - Kevin Urrutia "I always say that clients are the spark that gets their business going, but they also become the roadblock to growth in the end because they kind of have to get out of their own way. And they've got to realise that other people, they need to let other people do the work and other people may not do it as well as them or in the same way as them, and that's okay." - Rob Da Costa "To have an entrepreneur mindset, you have to be willing to just try new stuff." - Kevin Urrutia “Don't be scared of failing, because we all fail in order to move forwards.” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts  "I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode." If that sounds like you, please consider the rating and review my show! This helps me support more people — just like you — move towards a Self-Running Agency. Scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode! Also, if you haven't done so already, subscribe to the podcast. I'm adding a bunch of bonus episodes to the feed and, if you're not subscribed, there's a good chance you'll miss out. Subscribe now! Useful links mentioned in this episode: Kevin Urrutia - Email Kevin at kevin@voymedia.comRob Da Costa's YouTube Channel Get in touch with Rob at robert@dacostacoaching.co.uk

Kevin Urrutia is Founder of Voy Media, a “growth marketing agency” focused on helping marketing executives grow their online businesses – but not from the “ground up.” Voy Media does not help companies that want to get started in online marketing, build clients' businesses, or act as any client's marketing team. Instead, the focus is on scaling successful client companies and taking them to the next level, moving them from 6 to 7 to 8 figures in monthly sales . . . and doing it fast. These clients already know what they need to do to build a business and they're doing it. They already have mature systems and processes in place for emailing prospective buyers and getting online content and reviews. Voy takes this collected information, breaks it down, and uses it to feed the creation of new ads, new videos, and new images for clients' social media – their already existing Facebook pages, Google Ads, and LinkedIn, Instagram, Snapchat, Twitter, and TikTok accounts. Kevin's background is in computer programming. During college, he started a web development consulting company. After he graduated, he moved to Silicon Valley to work for Mint.com (Intuit). In that fevered e-commerce boom era (global e-commerce sales topped $1 trillion in 2012, up 21.9% from the previous year), “I kept building things. I kept going to hackathon startup events.” Frustratingly, all that “building” and networking did not result in sales.  Then Kevin discovered “marketing.” He researched SEO, found it “interesting,” and concluded that “Everything around you is really marketing, but it's great marketing when you don't think it's marketing.” He jumped to a startup called Zaarly, and then moved to New York and did what none of his programming buddies wanted to do: He started starting his own businesses. His buddies wanted “jobs.” He wanted to own something bigger and was willing to take the risk. Kevin started an online-scheduled cleaning company. and thereafter, a number of e-commerce companies, learning the lessons on switching products to drive sales and growing teams that he, today, passes on to his clients.  In this interview, Kevin discusses how the recent iOS update, iOS 14, allows individuals to turn off tracking and limits a lot of ad options that used to be available for advertisers. Now, instead of looking at the individual platforms to get information, companies must ask the questions: “How much revenue did we make from new customers this week? How much did we spend on ads? What is the ratio between new customer revenue with ad spend?” Kevin says things are more “fluffy” in one sense, but companies do have a better grasp on their profitability. He says, “People are actually building brands again, versus like, ‘Hey I just want to make quick buck online.'”  That's a good thing, he believes, because “Building a real business takes years.” Companies need to “reinvest into the branding. You got to reinvest into ads, copy, photography.” Kevin can be reached social platforms and on his agency's website at: https://voymedia.com/ where you will find case studies, courses, and Kevin's blog. Transcript follows: ROB: Welcome to The Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk, and I am joined today by Kevin Urrutia, founder at Voy Media, based in New York City. Welcome to the podcast, Kevin.  KEVIN: Hey, Rob. Thanks for having me. Super excited to be here.  ROB: Great to have you on the cast. Why don't you start off by giving us an intro to Voy Media. What do you want to be known for?  KEVIN: Voy Media . . . we're growth marketing agency. Pretty typical, but the difference between us and other agencies is my background is in computer science programming. We'll talk about a little bit more of that later on. The way we help founders is by we come in to help you scale. We're not here to help you get started in online marketing. That's a different type of agency. We're more here for founders or other marketing executives that want help to grow their online business with Facebook, Twitter, Instagram. Creatives are also a big part. We're doing that now with the whole new iOS update and we're seen trying to switch around and again restructure agency to fit the market's needs too. ROB: (Laughs) I see. So, this is not, “I have an idea. I want to get the word out there.” This is “I know who my customer is but help me because I still don't know how to reach them.” Is that where you play?  KEVIN: It's a little bit after that, too, where you already spent some money and now you're saying, “Hey I have a marketing person in-house but we still need help because we want to scale” and you don't want to bring somebody new on again. So, I tell people all the time, we used to do what we said before . . . “Hey, you have a brand new idea. Let's help you” . . . and then it turned out that this was just a different type of client or customer that we didn't want to educate about what marketing was. It was just very difficult. I see some agencies do that. It's like I'm prey to you. Those clients, the ones that pay you that much, they're calling you every single day to give you an update. I think it's so funny, but like you've probably heard before, the more they pay you the less they call you. It's so true. ROB: That's amazing. What is it about a business at that stage that aligns with your talents? What's the playbook that starts to make sense at that stage that maybe isn't available sooner?  KEVIN: I think the playbook that's available is that these businesses already have systems on how to get content, how to get reviews, how to do all that stuff – just feeds our creative team to make new ads, to make new videos, to make new images for their social media, for their Facebook page. It's not like we're saying, “Hey, you should send an email out to get customer reviews.” They already are doing this, so their mindsets are already in this – “Yep, this is what we need to build a brand or a company.” It's just a different business shift of a person and for us, it's less pulling, like “Hey, we need this from you.” It's more like “Yep, this is already in our pipeline. You're gonna get it next week.” If we can, we get user-generated content every week – We just get that in the Slack channel – “Hey, guys. Here's this week's content.” They already have a process in place and we're here to help them. I tell people all the time – a lot of times business owners, in the beginning, want us to basically build their whole business for them. I say, “No, I'm your marketing team. I'm not here to build your company.”  ROB: This is our customer. What do you think? KEVIN: Yeah. I'm like, “I don't know. You have the product.” They're like, “Isn't your team supposed to do that?” Yes, but like, “I don't know exactly what you're doing” :Hey, it looks like this product. . . .like customers are complaining about this. Are you going to switch your product?” They're like, “No.” I'm like, “All right then. If your sales aren't going up, then you need to do something.” So, for me too, this comes from not just doing marketing, but because I've also had my own e-commerce companies too. So, I've had to switch products, I've had to grow a team, and that's where for me, it's like, I see you sometimes, I mean before like we work with founders, I'm like, “Hey, people are clearly complaining about this. Why aren't you switching or doing something?” And at least for me when I had my outdoor gear company – we recently sold it -- we made three to four versions of a trekking pole based on customer feedback because that's what you do as a business. You iterate over and over again. Sometimes people say, “Hey, this is a perfect product.” I'm like, “Is it a perfect product? You need to switch things around if people are complaining about it.” So, I don't know, for me, I'm trying to find people that, like I tell people all the time, the best people that we work with are people that have done it once, failed, and like, “Okay now. I know what to do because everybody has been through the trenches in the fire.” ROB: Sure. What it sounds like they have is they have a steady pipeline of content that speaks to their audience but . . . I think a lot of people's natural format is more long-form and not marketing copy, right? So, you can kind of take what they have, break it down, atomize it, align it to different channels, test some things, and then layer on a set of known tactics that work when you have legitimate content.  KEVIN: Exactly. That's what it is. It's like, “We're here to use tactics to help you grow versus help you figure out these tactics are. We can help somewhat but there's only so much time we can tell clients, “Hey, you need you see.” and they're like “Oh? why? I don't know how to go get it.” I'm like. “Send an email out.” They're like, “Oh okay I forgot this week.” I'm like, “All right. (sighs) I can't press this send button for you.” ROB: Right? Step 1 is send an email this week. Then come back and talk to me.  KEVIN: So yeah. I get it. I think for me, our agency – at least I tell people all the time – it just depends on what type of company or business you want to build. There's people that want to be in that zero to 1 stage, where it's like, “Hey, we're gonna build this system and process for you. But for me, I just don't want to be doing that. So, we're saying, we're shifting more towards – “Hey you have something and you have some sort of team. We're gonna come here implement, help you and supplement you and be that agency.” ROB: Sure. I'd be remiss if I didn't mention, I heard you mention briefly iOS 14. Obviously, the kind of individual targeting, opt-outs, all that is changing how ads run, how ads are tracked. What has been changing for you and how are you responding or suggesting people respond when it comes to the options that are no longer available to them due to those changes?  KEVIN: I think iOS 14 . . . it's interesting. I see both. For us, bad side for a lot of agencies like us is . . . I tell people, like we were, you could track everything. So, our incentives are very like, “Hey look! We spend more money. We make more money.” We see revenue going up, we can spend more money.” Because it's tracked and now that has really affected our ability to scale as an agency and again clients as well because they were spending 15k a month, now they're spending 20k, and they're just like, “Well, the results are even worse and we're not getting any sales.” So, I think, what has changed a lot is the way we're tracking because now we're so used to just looking at the platforms, Google, Facebook, say, “Yep, this is a 1 to 1 or at least pseudo 1 to 1, where right now it's even worse. I don't even know where it's coming from. So, tracking itself has changed and, at least for us, the way we're doing it now is like what people should have been doing or at least sort of had done. Which is like, “Hey, this week, how much revenue did you make from new customers? How much did we spend on ads? What is the ratio between new customer revenue with ad spend?” It's a bit more fluffy, but at least you're saying that, yes, you are profitable. So, more daily profitability sheets/ weekly profitability sheets or even monthly – like your P&L. Go into your account each month and say, “Yep, reconcile all the expenses. Were we profitable?” Great, business is still good. That is something that, at least before iOS 14, people didn't really know, which is interesting. I think any business, you have to know this stuff. People are getting a little more savvy with these numbers. At the same time, something that I've seen shift is that – I think it's good going back with my background. I think now people are actually building brands again, versus like, “Hey I just want to make quick buck online.”  ROB: Right.  KEVIN: That was something that we saw so much because it was so easy to track, like, “Hey, you like pet stuff, right? Let me make this pet niche store and for the next 3 months let me make 20K.” It wasn't like a brand where, right now, similar to any business like you probably seen . . . Building a real business takes years.  ROB: Right.  KEVIN: And there's gonna be years where you don't make money. Everybody had this weird mentality like, “Hey, if I spend a thousand bucks, I need to make 5k this month” . . . or else “You suck – not me.” This is not how you build a company. You got to reinvest into the branding. You got to reinvest into ads, copy, photography . . . I just saw this crazy, quick-flipping of businesses where ten years ago, you were actually okay, “I'm gonna mess with your cake(?) and I'm gonna make this thing a big brand and try to build something. I think that's coming back again, which is great because it's gonna be entrepreneurs that I think want to build true businesses for the long-term.  ROB: Right on. I think I may have heard this. I may have heard it wrong, but there's also an increasing challenge with now with the attribution window. Is that right? That there's actually a short, you can't, I think it's like used to be able to see if . . . so you ran an ad and somebody bought in thirty days. Mow you get what 7?  KEVIN: Yeah. You got like 7 or even like 1 day. Sometimes it's just so much tougher? Yeah.  ROB: So, it is more empirical. It's, “I spent money, am I making money? I increased my spend a little bit ago, am I making more money now?” It's trickier.  KEVIN: It's definitely trickier, like I said. I think you now need to have the stomach for it, like, “Hey, you're hoping to make money,” and I get both sides. You know there's always the side of like, “Hey, I'm not a VC-funded company.” I'm like, “Yeah, I know.” Most people aren't, but there's a reason why companies like Facebook and Google – obviously those are outliers, but other companies such as them that spend . . . like Uber, right? literally in business for ten years and every year lose money, right? There's a reason why it's like – again, that's a bigger scale but you sometimes need to think yourself as a smaller scale, say, “Hey, you're in this for the long run.” You're like, “There's a reason why everybody knows Uber, like, “Hey I'm gonna get a cab because all the brand equity of the advertising.” So, a lot of times you've probably seen business owners don't want to do that because like, “No I need to make money.” I'm like, “Yes, you should make money – but there is something to be said for reinvest into your business and saying, “Hey, I'm gonna do this as ‘quote-unquote' my life's work. It doesn't do your life, but like the next 5 to 10 years, right.  ROB: Sure. I think it's helpful. I think people are starting to get this understanding a little more – to know when you're doing brand marketing and to know when you're doing performance marketing because getting those things twisted is also a real source of misunderstanding if you . . . KEVIN: Oh yeah, there's definitely performance marketing everything and there's also brand marketing. A lot of people just want to do performance marketing but you still need to have great Instagram accounts, great Twitter accounts, great social media people. I tell people all the time, like, “Why do I need a social media manager– they don't make any money?” – But you still want people interacting with your community, talking to them. You know, some of the best companies out there do both performance and branding. Branding is one of those things that you see it when you see it. But when you're doing it, you don't see it. It's tough to put into a balance sheet but you know it when you see it. It's like Uber, you know? Lyft, you know? So it's hard. I know that for sure. ROB: And when sometimes it's even just a negative signal you're never going to see right? Somebody looks up your company. They look up your Twitter or your Instagram or your Facebook or your LinkedIn and if there's nothing there or if it's really dead, people judge that. I mean, they do. I do.  KEVIN: I know I do. I always think marketing is so funny because, like I tell people, “What do you do when you look up a business?” I know you're gonna go like look up reviews. I know you're gonna look at Instagram and then I'm like, “How come for your company you don't think you need to do that?”  ROB: Yeah.  KEVIN: They hate when it's like, “Oh, yeah. I don't know what I'm saying.” They feel dumb but I just hate saying, “I'm like you. You do this same thing, too. So why don't you do for your business? I'm like “Hey if . . . I also tell people this. I'm on calls. I'm like, “If you weren't on your website, would you buy?” And if it's a no, then, “Why do you think other customers would buy?” – So like, “I don't know.” ROB: Take us back a little bit in time here, Kevin. Where did Voy Media come from and what led you to jump off this company-building cliff.  KEVIN: Voy Media is my newest company that I started. Basically, my quick background is computer science. I was a programming major in upstate New York . . . Binghamton. All throughout college I knew I wanted to do my own startup – since I was17 – it's something I wanted to do for a long time. So, in college, I started doing one tiny bit which is my web building. I was 19 or 20. I had 2 employees working on web projects there. We were just getting customers through Craigslist – so developing stuff. For me it was mostly like I've always wanted to build a startup. After college I was like, “Okay I gotta go to Silicon Valley.” I went to work for Mint.com as a programmer and then I went to work for another startup there for 3 years. During this time, I wanted to build stuff so I kept building things. I kept going to hackathon startup events. One of the things that happened for me during this time – I have always was in this mindset of like, “Hey, if you build it, they will come.” Because, hey, if you have a great product people just naturally find you. That was the thing that programmers in Silicon Valley just said to each other. Like “Hey, if people build something great, people will just find it” is one hundred percent not true looking back – but the mindset was very different back then. So, I kept building stuff. Eventually, I was like, “Man, how come I'm not getting any customers?” And then, I started looking up “what is marketing.” I was like, “Okay, this is actually a thing.” That's when I started learning more about marketing. My initial foray into marketing was SEO, like black-hat, world-affiliate marketing, CPA stuff. That was for me very interesting. When I first discovered it, I was like, “Oh, this is very interesting.” The reason why I found it so interesting because these affiliate guys were getting these twenty dollars like, “Hey, you can make twenty dollars off this widget that you sell,” so they had to sell it for a hundred twenty bucks to make profit. So, I was like, “Oh, these guys are using cutting edge tactics.” You would join these underground forums or Skype groups of people saying like, “Hey, try this marketing message.” I was like, “Whoa!” I didn't realize marketing is like that – it was like performance for me. I always thought marketing was this branded thing. I didn't know there's this other type of marketing that was purely based on sales. That's what got me at least . . . at that point I wasn't doing ads. It opened up my eyes to this marketing world. I was like, “Oh, everything around you is really marketing, but it's great marketing when you don't think it's marketing.” Behind the scenes, there's guys pulling the levers that's doing the marketing. So, it's like one of those like realizations that you have. I was like, “Okay, this is kind of what I need to do anyways.” I came back to New York because I missed my family. I started my cleaning company called Maid Sailers and here, for this cleaning company, is where I did almost all the marketing. I did SEO. I did reviews, blogging, PPC, Yelp ads, kind of everything. I did that for about a year-and-a-half. I wanted to keep growing it but people that have a service-based company – even some like Moy media – service-based businesses can only grow as you grow people – humans, right? So, it's human capital intense kind of business, which is great to get started. So, I think I tell people, times like these are great businesses start. But if you want to grow it, I didn't think I could grow it that big. So, then I started ecommerce because at that time too I saw all my friends are doing FBA, Amazon, I was like, “I got to jump into this, right?” It's one of those things with FOMO -- I got to do it. Then I did my Montem, which is my outdoor gear company. This was more scalable because, at the time – it was much easier back then with e-commerce products like Amazon. You're selling. Then, again for Montem, when we did e-commerce, I learned so much more. This is kind of where I first started doing more Facebook ads, Google ads, review blogger reviews. We were like number 1 on Wirecutter, so we were able to do partnerships. We did retail. We were pitching retails with the events – kind of like everything involved and, at least for me, that's why I like entrepreneurship in startups because I like all this stuff I just described. If I worked for somebody, I would never be able to do it all. Because you're only stuck in 1 thing where it's like a founder you could just say, “Okay, I'm going to do it all like,” and you figured it out somehow, which is either exciting or not exciting for some people. For me, it's like, “Oh, this is awesome.” I went to China 3 times up to my factories. So that's kind of where the concept of Voy Media came – because I was doing this e-commerce stuff. And then I was like, “Okay, I want to help other founders achieve success,” – that's the inkling, the idea of Voy Media. Of course, what we are now is very different than what I thought initially because you iterate your business based on what you see. But that's how Voy Media started.  ROB: How did you navigate away from those assumptions of the business, from those predispositions that you had? I mean, candidly, folks who come from a software developer background a lot of time have a hard time taking their hands off the keyboard. They want to be writing code, right? So how did you kind of navigate to the truth of the business instead of where you started?  KEVIN: I always tell people that one of the main reasons why I always wanted to do a startup and it's something that I've always like wanted to do since I was 17. But one of the things when I was in Silicon Valley, at least for me when I was 21 or 22 – I don't know, I was probably 23 at the time – very naïve. I was looking at a lot of my friends in the space, like the programmers there, and they would just talk about stuff and I was like, “Oh, wow! These guys are really smart. I don't think I'll ever be that good. I need to do something else because these guys are just awesome programmers.” My roommate, his name was Adam. We worked at the same company and he would talk about a concept. I'm like, “Dude, I have no clue how you just got that!” I thought I was smart but that's kind of what for me I'm like, “I got figure out something else in my life because I want to make money but, clearly, you're on another level.” I was like, “Let me just do business stuff and that's kind of it for me.” Another relationship for me was that I would talk to him or talk to other people like, “Hey, why don't you start a company. You are really smart,” but they're like, “No, I just want to be an employee.” That made me think, “Hey, there's guys like me that want to have a company and then I can hire guys like him that don't want to take the risk,” and you're gonna hire these super smart people that are gonna work for you and that's where the realization came to me, “Hey, I don't have to be the smartest but there's a lot of smart people that don't want to take the risk I want to take, and they could just work for me. Yeah!”  ROB: Yeah, so that's a good lesson to pick up along the way. As you reflect on the journey so far in building the business, what are some other key lessons you might want to go back and just tell yourself if you were starting over? Some good advice.  KEVIN: Good advice is so obvious. But like hiring people – I think once you feel an inkling that a person's not going to work out, you really got to let them go because it's a drain on the company and drain on yourself. That's probably the one people always say but it's also the hardest because people with emotions and working with them. But that's really tough. I think it's getting better, at least for service-based companies, it's just getting really better at vetting the people you work with just because it's a really personal relationship and, if you already feel like they're gonna be a very demanding, upstart, they're probably gonna be demanding the whole relationship and it's just gonna be a battle to please them. That's something I tell my sales team all the time. Like any red flag. I could see an email and I'm like, “This is a red flag. I can tell already this is gonna be a terrible partner to work with. Let's not even sign them,” and they're like, “Why?” I'm like. “Trust me. This one word they said, I pretty much know what they're looking for.” I think another one that's super important, I think for me at least, it's like, “I couldn't do my theme(?) companies. Every company I've done it, it's been with a partner.” You need somebody there to talk to, to help you with the problem, because like any business they're gonna be high highs and low lows. Sometimes you need somebody else to talk to them about it because sometimes you can't tell your employees how you're feeling because then it's like, “I work for you,” and then they're like, “Oh well. If the founder's feeling this way, I can't feel that way either.” Having a partner that's on the same like equal level as you or around that area – you can like tell them the real issues and how you're feeling, so I think a partner is gonna be great. And again, it helps distribute the work depending on what you're doing and how you're splitting the stuff with the business because it's a lot of stuff to do.  ROB: Yeah, is that somebody that you had early in the business or is that somebody you brought in? Is that somebody outside the business for you? What's that look like?  KEVIN: For Voy Media, it's Wilson. I've known him since college. We've literally known each other for over ten years and we've going back to everything before like one tiny bit the Ruby on Rails company. He was my partner there, too, in Silicon Valley. When I moved there, he was in college and I just graduated. And I was like, “Yo, Wilson! I'm moving.” He's like, “I'll move there with you.” So I've known him for a long time. I tell people it really depends. There's these relationships are very . . . You need to be careful because there's a level of trust you already have so you can't really get mad at each other. But again, it's careful. Sometimes things go wrong, you get mad at each other but you know that “Hey, we're doing it because we both” . . . I I think you both need to know the goal of the business. So, it's like, “Hey, this is why I'm like upset with you. It's not that I'm upset about you personally, it's because I'm upset about the business and we both want to achieve this and we're not achieving it together. How do we get there?” So, it's a careful relationship, like any couple. Things are upsetting us. Why? Because we both want to be happy. How do we fix that issue so it's not like I'm attacking you personally? ROB: Right. And if you're partners on that, you got to solve it one way or another. You can't stay grumpy and you can't stay stuck in the mud. It can go sideways pretty quick. So, you had Wilson there really early on in the business.  KEVIN: Yeah.  ROB: What was another kind of key inflection point that you noticed, where you felt like you had to level up the capabilities of the firm? The people in the firm, the processes – were there any kind of chokepoints so far that you had to kind of reevaluate in a significant way? KEVIN: Yeah. I mean like honestly, at least for Voy Media, one of the biggest things that we made was hiring an operations person to really help clean up everything at the agency. Because from reporting to hiring, I think that really helped us. I think it's one of those things where . . . I consider one of those positions where you want to be so involved sometimes. But you need to bring on someone that can do the work for you, that's smarter than you, that you can give complete ownership. I think, with any business, that's probably the hardest part – giving up some part of the business to somebody else to run and just trusting them. That's probably some of the best things that we've done because now the agency has grown quicker. With that comes a few points. One is cash load. You have to have the money to hire somebody good or can you take a little hit on income? That way you know that this person is going to hopefully pay off in six months. As a bootstrap founder, you think about these things but hiring people like that is super helpful.  ROB: Where was the business in terms of size, however you think about it, when you made that operations move?  KEVIN: We were probably like 5 to 6 people. Now we're about 30 people. So, it's definitely grown a lot more now. But yeah, hiring those people – like higher level people are helpful because there's only so many people that are doing the work. Of course, you need those people as well. But you need people thinking about strategy, thinking about processes and systems and that's why it's helpful and again, at least for me, it's the biggest . . . honestly, one of the biggest things too is thinking about yourself as the founder, as the person running the company. What do you want to be doing? I don't want to be doing all this stuff. I want to hire somebody else to do it because that doesn't give me energy. It drains me. I want to be doing what gives me energy, which is podcasting, sales – that's exciting for me. So, I know I'm gonna do a better job and I know I'm gonna be reading books about it whereas like – “Hey, accounting, – I don't want to look this up.” Find somebody else to do it because it's going to drain you and that's going to affect your whole day.  ROB: Wow. That all makes sense. As we look ahead for Voy Media – when you look at either what the company's doing or what will be necessary in the types of marketing that you do – what's coming up that you're excited about?  KEVIN: What we're excited about right now I think, again going back to what I said before, we're working with founders building these great brands. Better for us to work with founders out in the long run – before I was quick. Like, “Hey this month sucked. You guys suck.” It's like, “Oh god, this is a stressful relationship.” It's more like, “Hey, let's build something big and great together,” and again a big thing for us too. It's gonna be the creatives. People are really open to having great images, great creatives. People are more open to trying new things now because they're seeing that Facebook isn't the only platform. There's now Facebook, there's TikTok, there's Instagram stories, like there's all this new stuff out there. It's exciting again to make content. I see that as exciting. Where before people were just like, “I just want to do Facebook ads. Okay.” “Well, TikTok.” “No, I don't know that platform.” Where people are, I think . . . I don't know . . . there's a shift there where people are more open to new stuff now.  ROB: Yeah, it's certainly a shift. It's certainly interesting in terms of openness. How do you think about the difference between what should be legitimately out of bounds for a particular brand versus what is their being flexible in a way that that is actually necessary? People have their experimental budgets. It can't all be experimental but some of it has to be.  KEVIN: I think it just depends what level you are. I think, for example, when we work with consumer companies, all the consumer platform is always great – TikTok, Snapchat, Instagram, Facebook of course. But if you're a consumer company, Linkedin doesn't make sense because that's more like professional. So, there are certain industries where it's very clear cut like, “Hey, if you're a SaaS or software or marketing company, you should be on LinkedIn because that's where quote – unquote professionals are. We think about it like that. As you get bigger and you're scaling your business, you need to think about platforms outside – like billboard ads are something that's more branded but there's a lot of ways to access those now in like easy platforms stuff. Some of my friends do that because they raise money and they say it's not effective. But I think something that brands need to think about right now is that, before, it was “you just sell online.” Now I'm seeing a big shift of online plus retail as well. So, getting into the Walmarts, the Targets, the Amazon's, the stores – everything like that is so important because it's more omnichannel versus like, “Hey I'm only direct to consumer.” I'm seeing that big shift now, too.  ROB: Right on. When you say the billboard stuff is more accessible, what does that actually look like? Can I go like buy a billboard? Can I buy it where I want it? Can I set what time of day I want to see a digital like, I don't know . . . What can I do?  KEVIN: I forgot the exact website. I'll try to find it later. But yeah, basically you can do exactly that. I think it's ClearView, one of those company that owns it. They now have a website similar to what you said where you can just say like, “Hey, for 100 bucks I want an ad near Times Square.” It makes it super simple and easy. You can just upload your creatives. Before it was kind of what you were saying . . . even subway ads now in New York City, you have to spend 30K minimum to get like one car of subway ads, where it should be self-serve, right? “Okay, I want one car, one creative . . . how much is it gonna cost? All right?” Subway ads are harder because you actually need to print the thing, where some of these new billboards are digital. So yeah, you could do it. I forgot the exact platform but it's cool. I've seen some friends do it just for experimental. It kind of works but it's one of those things where you just try it out and see.  ROB: Sure. I've thought about it. There's some ways . . . maybe it's too creepy . . . but you can almost get account-based marketing. You know a bunch of people for this company come this way, light up this billboard during the commute, leave it shut down during lunchtime – like who knows, right? KEVIN: Yeah. It's funny you're saying that because there's this company . . . they were a remote job board, right? Facebook announced, I think a few months ago, that like, “Hey, starting in 2022, everybody needs to go back to work in the office.” So, then this company took out ads on that highway to say, “Hey, don't want to go back to work? Apply for new jobs here.” But exactly what you're saying. You can know where these things are, they'll pinpoint the area, and then you can do account-based marketing that way. People do this when they launch a Walmart or Target in the city. There will be billboards around there so say, “Hey, look! We're now available at Target down the street!” So, you can do that type of stuff.  ROB: Very interesting. So much to do. So much to learn. Still, Kevin, congrats on the journey so far. Thank you for coming on and sharing with us as well. I wish you well and I know our audience will enjoy what you had to share. KEVIN: Thank you Thanks for having me. Appreciate it.  ROB: Thanks, Kevin take care. Bye 

Many companies still engage with social media using a scattergun approach, so they fail to leverage its full potential. In this Expert Insight Interview, we welcome Kevin Urrutia, the founder of Voy Media.

LifeBlood BRAND: We talked about performance-based marketing, the importance of knowing your client acquisition cost, having the right creative, organic versus paid traffic, and how to get started with Kevin Urrutia, Founder and CEO of Voy Media.  Listen to learn if you should be marketing yourself and your business on TikTok!   For the Difference Making Tip, scan ahead to 16:07! You can learn more about Kevin at VoyMedia.com, Facebook, Twitter, Instagram and LinkedIn. You can learn more about the show at MoneyAlignmentAcademy.com, Twitter, LinkedIn, Instagram, Pinterest, YouTube and Facebook or contact George at Contact@GeorgeGrombacher.com.

Kevin Urrutia is the co-founder of New York based Voy Media who specialize in creating for clients Facebook and Instagram ads that are sophisticated and super creative. Kevin's team are usually half on site and half around the world. During lockdown they have all been working remotely. Kevin also has his own podcast - Digital Marketing Fastlane which helps you to build. launch, grow and scale a successful online business. Our founder Kevin's been featured on Forbes, Adweek and given keynote presentations at several NYC digital marketing events. Kevin also hosts the Digital Marketing Fastlane podcast with over 150+ 5 star reviews. *** CONNECT TO LOU DIAMOND & THRIVE LOUD

Nick talks with Kevin Urrutia, successful entrepreneur, author and expert in growing and scaling online businesses. They discuss why the combination of marketing combined with technology and data is hugely effective in growing and scaling a business and how artificial technology and automation can help to achieve the best results. With a background in Silicon Valley Kevin shares great content about how marketing and technology are the ultimate combination for any business that wants to create a targeted approach that is highly effective KEY TAKEAWAYS Resilience is an important element for any entrepreneur Marketing combined with software to generate leads is incredibly effective Your data is there and a huge amount of data out there is being used, the question is who owns the data? There is a difference between organic and paid marketing Paid marketing is becoming much more sophisticated with geo-targeting Founder focus always needs to shift from organic to paid  marketing because that's the only way to grow With paid marketing, you can target the people you can serve and not waste money on those who aren't potential customers for you The tools on social media platforms can really help you to have the data you need Automation and artificial intelligence  can help but it needs to be in combination with a human To begin automating in a business look at the core tasks you and your staff do every day and then break it down and use Zapier, which is a recipe book for the automation of tasks It's about taking the core tasks and looking for an automated process that can fulfil these tasks Every business needs a CRM so that you can track your customers and how they come to you There is now a creative focus on marketing and you need to build the creative process from  inside your business to support your brand BEST MOMENTS ‘There are a lot of people out there following concept marketing and personal branding but the real differentiator going forward is paid as it becomes more sophisticated' ‘Having data means you have an insight into your business' ‘Automation should be there to help you with the user experience' VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment Digital Marketing Made Easy - Kevin Urrutia & Wilson Lin Voy Media ABOUT THE HOST My name is Nick Bradley. I'm an entrepreneur, author, speaker and investor. My background is in growing and scaling VC and Private Equity backed businesses. Having successfully built, bought and sold a number of companies, and removed myself from day-to-day operations, my focus now is on helping entrepreneurs get to where they want to be, in business and in life. As well as investing in growth businesses and backing turnarounds - with the ultimate aim of creating value from significant capital events. I'm passionate about personal and professional development - showing up and being the best version of myself ... every day. My bigger vision is to help bring entrepreneurial skills, experience and mindset to people in developing nations - so they can follow their dreams, live life more on their terms - utilising entrepreneurship as a global force for good. CONTACT METHOD Nick's Facebook Page: https://scaleup.vip/FB   Nick's LinkedIn: https://scaleup.vip/LI   Nick's Instagram: https://scaleup.vip/IG   Scale Up Your Business website: www.suyb.global See omnystudio.com/listener for privacy information.

Laurie Barkman is joined by Kevin Urrutia, CEO of Voy Media, and co-founder of Maid Sailor, a NYC cleaning services company that he sold last year. Kevin details his experience in building the business from scratch, running it for six years with his brother, and having an exit amidst the pandemic.    Listen in to learn more about: How a fearless, willing-to-learn mindset can fuel success Why you should use a scalable training model when building your business Benefits of productizing your service  How recurring models can boost your cash flow and help scale your business faster   Show Links: Kevin Urrutia Twitter: https://twitter.com/danest   Laurie Barkman LinkedIn: https://www.linkedin.com/in/lauriebarkman/ SmallDotBig website https://www.smalldotbig.com    If you're interested in selling your business, or acquiring a company, take the next step to request a confidential meeting with Succession Stories Podcast host, Laurie Barkman: https://smalldotbig.com/schedule-an-initial-call   Here's to your success! Laurie Barkman Host, Succession Stories Podcast Business Transition and M&A Advisor lbarkman@smalldotbig.com 

Kevin Urrutia is the co-founder of New York based Voy Media who specialise in creating for clients Facebook and Instagram ads that are sophisticated and super creative. Kevin's team are usually half on site and half around the world. During lockdown they have all. been working remotely. Kevin also has his own podcast - Digital Marketing Fastlane which helps you to build. launch, grow and scale a successful online business. Kevin is a travel and nature enthusiast. In his spare time, you can find him hiking through Mount Fuji or booking his next adventure.   Most passionate about For me, the most passionate route is marketing. We do a lot of online marketing here at my current company, which is Voy Media, but it's not just online marketing for other brands. I still do my online marketing for my own companies. I have my own e-commerce brands that I'm working on. What I'm most passionate about is doing marketing for other brands, but using those skills to make my own businesses in my own companies. Kevin's career and story We started marketing. A marketing agency wasn't something I wanted to start. When I was running my other companies, I wanted to connect with other founders and entrepreneurs to help them with their stuff. Initially, I thought that Voy Media was going to be a great way to invest in startups. It was a way for me to meet entrepreneurs, but then that turned into, “Hey! We need help with advertising. We need help with marketing.” That led us to turn into a traditional business model. That's how we came up. Best advice for entrepreneurs My best advice is, for approaching the customer, consider: If you were that customer, how would you want to market your product? How would you want to sell the product? How would you want to handle complaints or returns? I always think about it like that. The biggest, most critical failure with customers At one point, like any business, you over-promise stuff that you can do. As a new entrepreneur, you always want to over-promise. You want to promise and over-deliver, but sometimes you make the mistake of saying, “Yep, I could do that.” And then you get overwhelmed because you don't know how to solve the problem. You know how to solve their issue. Then the customer does get upset. That's something I think about. It really affects your journey. When you're working with your new company, you want to minimize those moments. A lot of times, they're just not fun to deal with. And they stick with you for a few days or months. Biggest success with customers It was when I was doing the cleaning company. We really focused on making it super easy for customers to book and tell us what they wanted for their cleaning. I liked that because it made them trust us to book a service. Cleaning is a very personal thing. You're literally letting a stranger into your home. By having a great, simple price, by answering phone calls, by answering customers' text messages to us about their apartments, we made customers feel comfortable booking with us. It's being very customer-focused and customer-centric and trying to figure out what they want. Kevin's recommendation of a tool Ebook/Book The book that's really helping me think about marketing, think about sales and business, is DotCom Secrets by Russell Brunson. It talks about how to run a business and how to make money running a business. It teaches you the core fundamentals of marketing and sales. Kevin's one key success factor I think my key success factor is that I believe in myself. Anything is really about just believing in yourself. We tell people, “Just buckle down, turn off the TV, and start learning.” Then you can literally do whatever you want and change your life. Problem-solving techniques Try to be a great problem-solver and see an issue.   Kevin's Mountain Since we believe that the best way for entrepreneurs to get fast, big, and sustainable success is by leading your (new) market category, and the...

In this episode, Kevin Urrutia, a serial entrepreneur and the owner of Voy Media, an NYC based digital marketing agency shares his approach for setting up a new business based on his experience of setting up several businesses. He also covers how he finds the right team members to work for him and the importance of training for marketers. This episode includes essential insights on how to use your vision as a founder to inspire your team.  It covers:The approach to take to competitors in your nicheHow to create a brand How to build your brand  to become knownEntrepreneurial lessonsFinding the right team member for your organizationThe importance of inspiring your teamHow a background in computer science helps in marketing.Deciding your positioning.LinkedIn - Kevin UrrutiaTwitter - @danestvoymedia.comAccess the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.Brand Tuned's Newsletter

My guest today is Kevin Urrutia with Voy Media and he specializes in helping companies scale by using social media. He also is the host of Digital Marketing Fastlane. podcast. His company Voy has been able to scale during the Covid Pandemic, while moving from an office setting to 100% remote teams. The reason that I have invited Kevin on the show is that Voy has created a really fun and family-style culture within their organization, and Kevin is a big reason why. One the episode, he gives a few tips about how to make remote teams more team-oriented. He also shares some of the trials and tribulations of scaling a business.

In a post-COVID world where so much more hinges on digital branding... is your business prepared to scale online? Kevin Urrutia joins the podcast as the founder of VoyMedia. He shares how the best digital marketers understand how to speak fluent internet, and more importantly, how to drive sales online through some of the most meaningful channels.  Want to find out more? Check out VoyMedia.com and follow Kevin via his twitter @Danest.  Enjoy this episode? Be sure to check out our Patreon where you can support the podcast and advertise your business via Patreon.com/GoodAdvice.

There is a lot of discussion about whether co-location / in-person work is best for product management and innovation or if remote work can be just as effective. Maybe there is no one right answer there, and certainly there are pros and cons to both. This episode is a conversation about being successful in product management with remote teams.

Petra and our guest Kevin discuss the various elements that go into getting a freelance business to the next level of growth (if you choose) including systems, marketing, employees (including a few what not to do stories!) and sales. We'll discuss how we overcame certain challenges, and the one secret that caused Kevin's business to go from a team of three to a team of 25 within a short timeframe. Panel Petra Manos Guest Kevin Urrutia Sponsors Dev Influencers Accelerator Links The E-Myth Revisited Coding Platform for Kids | Tynker #1 Facebook Ads Agency Twitter: Kevin Urrutia ( @danest ) Picks Kevin- DotCom Secrets Petra- A Series of Unfortunate Events

Petra and our guest Kevin discuss the various elements that go into getting a freelance business to the next level of growth (if you choose) including systems, marketing, employees (including a few what not to do stories!) and sales. We'll discuss how we overcame certain challenges, and the one secret that caused Kevin's business to go from a team of three to a team of 25 within a short timeframe. Panel Petra Manos Guest Kevin Urrutia Sponsors Dev Influencers Accelerator Links The E-Myth Revisited Coding Platform for Kids | Tynker #1 Facebook Ads Agency Twitter: Kevin Urrutia ( @danest ) Picks Kevin- DotCom Secrets Petra- A Series of Unfortunate Events

Today’s guest is Kevin Urrutia, the co-founder of New York-based Voy Media, who specializes in creating for clients Facebook and Instagram ads that are sophisticated and super creative. Kevin's team is usually half on-site and half around the world. During the lockdown, they have all been working remotely. Kevin also has his own podcast, called Digital Marketing Fastlane which helps you to build, launch, grow and scale a successful online business.   Let’s listen to Kevin to learn more about service-based businesses and establishing the right marketing strategy.   [00:01 – 07:44] Opening Segment  Kevin shares the story about his background and career journey in marketing. Kevin talks about his experience in building and growing multiple businesses.   [07:45 – 16:50] The Quality Control of Service Based Industry The idea and motivation behind Maid Sailors Company. How Kevin find customers and market Maid Sailors Managing the quality control of the service-based business.   [16:51 – 35:04] Establishing the Right Marketing Strategy for New Businesses. Kevin talks about Voy-Media and how he helps people grow their business Acquisition of new customers and content creation. If you are interested in multifamily and want to review a sample deal, check out our special download of a sample deal package on casmoncapital.com/sampledeal, and join our mailing list to get tips on exclusive investment opportunities. Why use Facebook and Instagram ads. Info on Youtube ads. The level of complexity on Facebook and Instagram Ads. Trust but verify on working with agencies and freelancers. Three main aspects to know before using Facebook Ads. Establishing the right strategy for new businesses. Warm traffic and retargeting. The challenges and common mistakes of other advertisers  The surprising factor of Facebook ads. How to connect with Kevin See links below.   [35:05 – 39:37] The Bullseye Round Apparent Failure: Hiring a friend or family member. Digital Resource: Asana and Slack Most Recommended Book: DotCom Secret by Russell Brunson Daily Habit: Write down a note of what he wants to do every day. Current Curiosity: Rental and Self-Storage  Wish I Knew When I Was Starting: Know how important it is to hire great team members. Best Place to Grab a Bite in NY. District Saigon How to connect with Kevin. See links below Kevin shares a success story from his recent client.  Final words from me Tweetable Quotes: “Before you work in an agency or as a freelancer and if you want to make Facebook a huge part of your acquisition strategy, you should at least know what the platform looks like.” –  Kevin Urrutia   “Think about what you offer. What is involved in it is who you are, what your brand is, and what you can do to establish trust.” –  Kevin Urrutia   You can connect with Kevin on Linkedin; you can also send him an email to Kevin@voymedia.com and check out his website at voymedia.com Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A FIVE STAR RATING AND REVIEW, and be sure to hit that subscribe button so you do not miss an episode. To enhance your multifamily knowledge and achieve greater success in your business, you can connect with me on LinkedIn or check out my website www.casmoncapital.com/.

Kevin Urrutia is the co-founder of New York-based Voy Media who specializes in creating for clients Facebook and Instagram ads that are sophisticated and super creative. Kevin's team is usually half on-site and half around the world. During the lockdown, they have all been working remotely. Kevin also has his own podcast - Digital Marketing Fastlane which helps you to build, launch, grow and scale a successful online business. Website: https://voymedia.com/ Case Studies: https://voymedia.com/case-studies/ Twitter: https://twitter.com/danest Digital Marketing Masters Podcast: https://hookseo.com/podcast

This SEO tactic will help steal traffic from your competitors. Listen in as Kevin Urrutia explains this SEO hack.    BIO Kevin Urrutia is the co-founder of New York based Voy Media who specialize in creating for clients Facebook and Instagram ads that are sophisticated and super creative. Kevin's team are usually half on site and half around the world. During lockdown they have all been working remotely. Kevin also has his own podcast - Digital Marketing Fastlane which helps you to build. launch, grow and scale a successful online business.   Learn more www.fanaticsmedia.com 

Straight Bet Sports w/ Jose V. And Rob G. On The Guerilla Cross Radio Network - Watch Live on YouTube Twitter Facebook and of course, the Guerilla Cross app and GuerillaCross.com. Boxing fans we have another great show on tap for you all tonight. We will be joined by professional boxers

"If you truly wanna beat these guys, sometimes, you may have to raise money. And that is just an option that you need to be thinking about yourself: what do you want for your company? What do you want your goal to be? Because to be #1, it's just a different type of company, it's something different."–Kevin Urrutia, Founder of Voy Media and Host of the Digital Marketing Fastlane podcastIn this episode, Ben Schneider and Kevin Urrutia discuss Kevin's top pieces of advice to marketers who want to get into the SaaS industry, how to make money with SaaS, the truth behind startups within their first operational year, and how to fund your own SaaS business.EPISODE NOTES:CONNECT WITH KEVIN URRUTIALinks:Website | Twitter | LinkedInListen to the "Digital Marketing Fastlane" podcast:Apple Podcasts | SpotifyCONNECT WITH US!Links:>Ben Schneider: Ben's Instagram | Ben's Website>Business and Lifestyle Legends Podcast: Follow on IG @bllpodcastcom>For more information and to explore other episodes, click here. We'd love to hear from you! Leave us a rating and review below!Get the BEN SCHNEIDER COACHING: Reach the next level with your company with the help of a professional marketing strategist, CLICK HERECalling ALL entrepreneurs and online talents! --check out the NEW job search platform Jobmofy.com to upgrade your business!For questions or inquiries, EMAIL: hello@bllpodcast.com

In this podcast episode, I speak to CEO of Voy Media, Kevin Urrutia, on his multiple entrepreneurial ventures, both successful ones and the ones that couldn't take off.We talked about how Kevin came up with his first business idea, the struggles when starting his first business, the changes in the struggles as he started his next business and how he continued to push through even though there were setbacks!Truly a transformative episode if you have been facing setbacks in your business and you're looking for some motivation to keep moving forward!Don't forget to subscribe to my podcast and leave a review if you liked this episode! ✨Buy my book, Zero to Four Figures, here: https://www.themarketingnomad.co/books/zerotofourfiguresA bit about me:My name: Prithvi MadhukarPseudonym: The Marketing NomadI'm a marketer, business owner, entrepreneur, author of Zero to Four Figures: Lessons Learned by a Broke CEO, podcaster, youtuber, Etsy Shop Owner, Skillshare Teacher, and influencer with a zest for life, passion for marketing and an aim to travel the world while building my business empire ❤️Say Hi! to me:Instagram -  https://www.instagram.com/themarketingnomadLinkedin -  https://www.linkedin.com/in/prithvimadhukar/Skillshare -  https://www.skillshare.com/r/user/themarketingnomad?gr_tch_ref=on&gr_trp=onPodcast - https://podcasts.apple.com/us/podcast/the-marketing-nomad-show/id1531854014YouTube -  https://www.youtube.com/channel/themarketingnomadMy Etsy Shop:  https://www.etsy.com/shop/TheMarketingNomadCoConsulting Services I offer:Social Media Marketing | Website Marketing | Content Marketing | Email Marketing: https://www.themarketingnomad.co/packages☕ Buy me a coffee if you'd like! ☕https://www.buymeacoffee.com/marketingnomadDISCLAIMER: You are absolutely not required, ever! However, if you liked this episode and you want to say thank you, then this is just me keeping that option open :) I am grateful for anything but please never feel like you have to! :)Download:1. Marketing Plan Worksheet - https://www.themarketingnomad.co/marketing-plan-worksheet2. IG Post Checklist - https://www.themarketingnomad.co/lm-start-post-checklistAbout our Guest:Kevin Urrutia, CEO of Voy Media, has been featured on Forbes, Adweek and given keynote presentations at several NYC digital marketing events. Kevin also hosts the Digital Marketing Fastlane podcast with over 150+ 5 star reviews. A little more about Kevin:Worked as a developer (Mint.com, Intuit, Zaarly) in Silicon Valley to now doing marketingGrew his home cleaning business from $0 - $3 million in 18 monthsStarted his own e-commerce company, Chester Travels, to $0 - $1.5 million in 12 months and grew those sites organic traffic from 0 to 60K a month. Built Voy Media and worked with clients that have been featured on Shark Tank (Several big companies, such as Big Life Journal, UMG Gaming, Paw.com, Lacoste, and XG Cargo, form a part of our clientele.)Co-Author of Digital Marketing Made Easy: A-Z Growth Strategies and Key Concepts of Digital Marketing book Kevin is also developer of Shopify Apps such as Metrics Box ‑ Store Analytics and Metrics Box Email Reports Support the show

Today's guest on the Sales Vitamin Podcast is Kevin Urrutia.Kevin is the founder of VOY Media, a fast growing marketing agency based in NYC.  He started his career in Silicon Valley as a developer and then decided to venture out on his own.  He hit the ground running with a cleaning business that generated $3M in just 18 months.  This led to an ecommerce business that generated $1.5M in just 12 months and growing that sites organic traffic from 0 to $60K a month.  Eventually, he built  VOY Media and now works with clients that have been featured on Shark Tank (Several big companies, such as Big Life Journal, UMG Gaming, Paw.com, Lacoste, and XG Cargo, form a part of our clientele.)He's also the Co-Author of Digital Marketing Made Easy: A-Z Growth Strategies and Key Concepts of Digital Marketing book. Kevin's been featured on Forbes, Adweek and given keynote presentations at several NYC digital marketing events. Kevin also hosts the Digital Marketing Fastlane podcast with over 150+ 5 star reviews. Here's what we discuss in this episode: Kevin's start in Silicon Valley. Early side projects. His first company.Figuring it out on the go. VOY Media.Learning to sell.Outsourcing key activities.Social media mistakes.Content creation and sales. Technical vs sales skills. An Aha sales moment.SEO.Remote working.His new book.Connect with KevinOfficial WebsiteLinkedIn

Kevin Urrutia, Founder of Voy Media, talks about launching new businesses, scaling companies, and building and managing a remote team. Voy Media: https://voymedia.com/ Ecwid Podcast on Ecwid https://www.ecwid.com/blog/podcast Ecwid Social Social Profiles:  Facebook: https://www.facebook.com/ecwid Instagram: https://www.instagram.com/ecwid/ Youtube: https://www.youtube.com/user/EcwidTeam Twitter: https://twitter.com/ecwid Pinterest: https://www.pinterest.com/ecwid/ Jesse Ness Social Profiles: LinkedIn: https://www.linkedin.com/in/jesseness/ Richard “RichE” Otey Social Profiles: LinkedIn: https://www.linkedin.com/in/richardotey/ Twitter: https://twitter.com/RichardOtey

How to Scale Up Your Ecommerce Business in 2021 Our very first webinar is also an informative, action-packed episode of The Ecom Show, thanks to Budai Media's founder and podcast host Daniel, and his lovely guests: Allie Guertin, Channel Customer Success Manager at Klaviyo Ben Erdelyi, Senior Account Manager at Budai Media Erik Huberman, CEO & Founder of Hawke Media Kevin Urrutia, Founder of Voy Media Soma Arnold Toth, CEO & Founder of Recart We wanted to host a learning opportunity for all community members and beyond to evolve our understanding and learn new methods that will help us Scale-up Businesses in 2021. Pull up a seat and listen as we discuss: ✔️ SEO and how it helps you control the brand narrative ✔️ The cost of retaining customers vs. acquiring customers ✔️ Exciting developments with Messenger and other channels in 2021 ✔️ The skyrocketing price of ad spend during the rise of ecommerce ✔️ Building a community and getting better lifetime customer value What is Your Story? As an agency owner, travel luggage merchant, and cleaning company founder (and a former podcast guest on The Ecom Show), Kevin Urrutia says that SEO is how he is able to find success. Paid Ads can help, but SEO truly puts the power of “controlling your brand narrative” in your own hands. This goes for Instagram, Google, Youtube, or affiliate bloggers/reviewers too. Put as much content as you can online because people are already searching for your brand, whether you know it or not. Make it easier for them! Retention is a Theme in 2021 Allie knows better than most just how important it is to retain customers due to her work at Klaviyo. In 2021 it will be more important than ever to make sure your automations are in place to “make you money overnight.” Got a coffee brand or food product you are selling? Why not send an automated flow after seven days to ask them if they need a refill at 10% OFF? You should make your customers feel like more than customers. It costs 7x more to acquire new customers than it does to retain the ones you already have! More Ways to Engage Recart's CEO, Soma, mentioned some exciting developments happening this year, as the combining of the Facebook Messenger and Instagram DM platforms along with their potent backend analytics. On another note, there are so many new channels to utilize in the coming year, especially for automations, shipping details, and customer service flows, that can be integrated in various ways both on and off your website. Change the Way You Do Business After the pandemic hit in 2020, Baby Boomers spending online jumped 300%. Ecommerce is here to stay, and as it gets more competitive, Erik says customer retention grows more important. With ad spend skyrocketing, it is crucial to focus on merchandising, customer satisfaction, and your business's foundation. Solid companies were able to weather the storm just fine in 2020, while the pandemic crushed lots of bad companies that weren't set up sustainably. You want people to keep buying with you, so what are you doing to make that happen? Convenience and Community Our own senior account manager Ben was quick to point out the recurring theme of the webinar. “How can you keep customers coming back for more?”. Content emails did better than ever over the last year because, as Allie suggested, people were “inside and bored and willing to read anything.” Ben thinks that building a community has been crucial for email marketing, with some of Budai Media's most successful clients really thriving with their new content emails. He also suggests utilizing the subscription model, which all but ensures that customers come back on a monthly basis while using helpful software like Recharge to smooth out the process. Best in the Industry We're genuinely proud to call these companies our partners, and we're excited to see what they have in store for 2021. In the ever-changing, rapidly evolving ecommerce industry, it's more important than ever to stay on your toes and adapt to the times. Each of our guests gave some solid wisdom for how we can scale up businesses in 2021 and take advantage of the situation rather than just “make do with what we have.” Above all, our webinar was a big hit with those that we're able to RSVP a seat, so we are incredibly excited to promote and organize more in the future! Follow Daniel Budai: Daniel's LinkedIn Daniel's Facebook Follow Allie from Klaviyo: Allie's LinkedIn Klaviyo website Follow Ben from Budai Media: Ben's LinkedIn Ben's Facebook Budai Media website Follow Erik from Hawke Media: Erik's LinkedIn Hawke Media website Follow Kevin from Voy Media: Kevin's LinkedIn Voy Media website Follow Soma from Recart: Soma's LinkedIn Recart website

Kevin Urrutia is the co-founder of New York-based Voy Media specializes in creating for clients Facebook and Instagram ads that are sophisticated and creative. Kevin's team is usually half on-site and half around the world. During the lockdown, they have all been working remotely. Kevin also has his own podcast - Digital Marketing Fastlane which helps you to build. launch, grow and scale a successful online business.  Kevin Urrutia is a travel and nature enthusiast. In his spare time, you can find him hiking through Mount Fuji or booking his next adventure. When he's back in the concrete jungle he is hard at work driving ROI for brands through his paid advertising techniques or through the airwaves on his Digital Marketing Fastlane podcast.In this episode, Dean Newlund and Kevin Urrutia discuss:Having and being in the entrepreneur mindset. Using what you do not want to do as motivation.Having the ultimate belief in yourself and your abilities.Understanding the language of business.   Key Takeaways:Don't be discouraged by failure; it, it helps you learn.Follow your intuition about what parts of your business you need to implement even when you have to go against “normal.”Entrepreneurs naturally follow their intuition about their business and making their visions come to fruition.Create repeat customers and repeat product purchases. "If you want to create something, know how it works first." —  Kevin Urrutia  See Dean's TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7IConnect with Kevin Urrutia:  Website: https://voymedia.com/Twitter: https://twitter.com/danestInstagram: https://www.instagram.com/itsdanest/Facebook: https://www.facebook.com/Kevin-Urrutia-324974558135396/                  https://www.facebook.com/VoyMediaAgency/LinkedIn: https://www.linkedin.com/in/urrutia/YouTube: https://www.youtube.com/channel/UCDmHf3gCpfO05aZ5SVHpmtwEmail: kevin@voymedia.com  Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/Twitter: https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370

Making Creative Facebook and Instagram Ads - Kevin Urrutia - Ep 95   Kevin Urrutia is the co-founder of New York-based Voy Media who specializes in creating for clients Facebook and Instagram ads that are sophisticated and super creative.  Kevin studied computer science and was good at creating software products, but didn't have a lot of knowledge in marketing and therefore didn't get a lot of traction on his products.  He tells a story of creating a maid service/cleaning company and it was almost entirely a marketing play. He found other people to do the actual work and he just took care of booking the jobs.  He now runs voymedia.com and helps other people with their digital marketing.  His number one tip is:  He thought marketing was a bad thing, but being your own marketer is important.   Contact info: kevin@voymedia.com 

CEO of Voy Media, a digital marketing agency based in New York, Kevin Urrutia shares how he went from being a gamer and Silicon Valley coder to embracing his entrepreneurial spirit by building multiple businesses and now running a digital agency with 25+ team members.In This Episode04:25 - Kevin's Introduction05:31 - A little history10:08 - Building experience17:47 - Going to California22:09 - Implementing experience26:50 - Starting to grow a team29:30 - Having other businesses32:43 - Creating a hiring process35:01 - Project management41:32 - Giving feedback45:07 - Negativity is infectious49:22 - Keeping team engaged52:17 - The Founder Boost54:08 - Relationship and positivity1:00:08 - “Cracks” from growth1:04:24 - Small tips to sales1:08:47 - Final thoughtsGet all links, resources and show notes at:https://joshhall.co/081

2nd half of my interview with marketing expert, founder of several multi-million dollar businesses, Kevin Urrutia... Home cleaning business from $0 - $3 million in 18 months E-commerce company, Chester Travels, to $0 - $1.5 million in 12 months and growing that site's organic traffic from 0 to 60K a month. Founder of Voy Media  Featured on Forbes, Adweek and given keynote presentations at several NYC digital marketing events. For the next 2 weeks, We will have interviews with some AMAZING guests that will teach us different practical steps to financial success and the mindset required to achieve it without losing our peace of mind. After we start the week getting some knowledge from our guests, I will be breaking down the stock market and ways to use both technical analysis and fundamental analysis to trade consistently and stacking the odds in your favor with each trade. This information comes from both my trial and error experience but also various texts and courses on the subject of financial markets. How to come up with good business ideas Look at things that already exist and try to focus on a particular niche or make it better Just try things Understand the context of the platform you are trying to advertise on FB, IG - paid Video, tell a story LinkedIn, Tiktok, Reels - Organic Tiktok, reels - entertainment LinkedIn - written, video with substance Know what you're good at Clear values, skill set Hire the right people Be transparent when dealing with clients Clients get more upset when they feel left in the dark Marketing becoming increasing important Great product with no customers cannot be a business Free Audiobook Call or text me directly at 786-254-1413 Instagram @marketadventurespodcast Subscribe on Spotify, Apple Podcasts, or wherever you listen to your podcasts WHAT'S THE KEY: Learn → test → “perfect” → Scale up = $$$ --- Join thesavings.club to get $5 towards your automatic savings account | Powered by Digit.co --- Is the Stock Market the answer for you? Learn more: https://gum.co/VxJLm --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/marketadventures/message Support this podcast: https://anchor.fm/marketadventures/support

1st half of my interview with marketing expert, founder of several multi-million dollar businesses, Kevin Urrutia... Home cleaning business from $0 - $3 million in 18 months E-commerce company, Chester Travels, to $0 - $1.5 million in 12 months and growing that site's organic traffic from 0 to 60K a month. Founder of Voy Media Featured on Forbes, Adweek and given keynote presentations at several NYC digital marketing events. For the next 2 weeks, We will have interviews with some AMAZING guests that will teach us different practical steps to financial success and the mindset required to achieve it without losing our peace of mind. After we start the week getting some knowledge from our guests, I will be breaking down the stock market and ways to use both technical analysis and fundamental analysis to trade consistently and stacking the odds in your favor with each trade. This information comes from both my trial and error experience but also various texts and courses on the subject of financial markets. Building a team takes time, but it is incredibly important to do it right the 1st time Build systems allows for scaling up later Don't try to do it all by yourself Humility and success go hand in hand Going from a great product or service to a business requires detachment to LEARN HOW to run a business Ex: A Baker opening a bakery. Even though you're a great baker, to go the business route you'll need to hire bakers so you can focus on building the business Free Audiobook Call or text me directly at 786-254-1413 Instagram @marketadventurespodcast Subscribe on Spotify, Apple Podcasts, or wherever you listen to your podcasts WHAT'S THE KEY: Learn → test → “perfect” → Scale up = $$$ --- Join thesavings.club to get $5 towards your automatic savings account | Powered by Digit.co --- Is the Stock Market the answer for you? Learn more: https://gum.co/VxJLm --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/marketadventures/message Support this podcast: https://anchor.fm/marketadventures/support

Monday Interview w/ Kevin Urrutia, multi millionaire and marketing expert Introducing Market Adventures trading school We'll discuss specific trading terms and strategies Real life examples from charts I'm reading each day Free Audiobook Call or text me directly at 786-254-1413 Instagram @marketadventurespodcast Subscribe on Spotify, Apple Podcasts, or wherever you listen to your podcasts WHAT'S THE KEY: Learn → test → “perfect” → Scale up = $$$ --- Join thesavings.club to get $5 towards your automatic savings account | Powered by Digit.co --- Is the Stock Market the answer for you? Learn more: https://gum.co/VxJLm --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/marketadventures/message Support this podcast: https://anchor.fm/marketadventures/support

Today we're joined by Kevin Urrutia, Co-Founder and CEO of Voy Media to discuss how you can simplify your marketing for faster growth. In today's episode we discuss:Lessons from Kevin's transition as a developer in Silicon Valley to becoming an entrepreneur in New YorkHow keyword research can help you understand product demand (and how Kevin took advantage of this to build his home cleaning company, Maid Sailors)Resources that can help you stay on top of the latest business and marketing trendsKevin's first-hand experience of capitalising on first-mover advantage, gaining huge amounts of traffic from early adoption of local SEO techniquesCONNECT WITH KEVIN:kevin@voymedia.comhttps://voymedia.com/https://twitter.com/danestREFERENCED ON THIS EPISODE:https://www.mint.com/https://www.zaarly.com/https://www.semrush.com/https://ahrefs.com/https://maidsailors.com/https://chestertravels.com/https://www.producthunt.com/https://news.ycombinator.com/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.

Kevin Urrutia decided to teach himself to code while in college so that he could turn all the different business ideas he had into reality. Little did he know that after years of building apps and websites and trying idea after idea, he would need to completely change his mindset about how to get ideas off the ground to have his first entrepreneurial success.Kevin left his home in New York to go to Silicon Valley and work as a software engineer for Mint.com and later a little known startup called Zaarly where he would learn the power of SEO and marketing. After reading every marketing and sales book he could find, he moved back to start an online maid service called Maid Sailors. In this episode he talks about how his new found love for marketing helped him scale Maid Sailors to millions of dollars in revenue, and truly kicked off his entrepreneurial career helping him launch several more startups, including his digital marketing agency Voy Media.This show is brought to you by School16, a tech career accelerator for professionals interested in roles in Product, Marketing, Sales and Operations at top tech firms and startups. See acast.com/privacy for privacy and opt-out information.

Marketing Strategies Revealed in this Episode: How an ecommerce brand should proceed with setting up top of the funnel prospecting using Facebook ads The various stages of a sales funnel when it comes to digital marketing Effective ways to get your Facebook ads to stand out to attract the right customers Ecommerce brands that we can checkout today that are doing an awesome job with top of funnel prospecting on Facebook

How to Make Sales on Your Website and Social Media Your business is currently doing well in sales on Amazon and other places like that, but your website isn't making any sales, and you're looking for ways you can improve it to start making those sales, right? Well, you will need a well-thought-out recipe to improve your website and possibly a social media campaign to get full benefits. In this episode of the Page One Podcast, Luke Peters speaks with Kevin Urrutia about social media marketing and how to improve a website and start making sales online. Kevin is a serial entrepreneur, build brands across multiple industries where he generated $50 million a year in revenue, a podcast host, and the founder of Voy media. Voy Media is a social media advertising agency that helps brands scale with paid social at record speeds.  Listen in to learn the importance of being creative in the social media platform that you advertise on to get the right traffic to your website. You will also learn how hiring great and positive people to be part of your team helps you grow your business. Key Takeaways: How to use creativity in your social media campaign to ensure traffic and sales on your website. The importance of having a profit margin as your measurable value during a social media campaign. Learning the skill of hiring great positive people that help grow your business. Episode Timeline: [1:39] Kevin shares about his book and podcast that are all about digital marketing and spending money online. [3:25] He talks about how Voy media works on the creative side of paid social media advertising for companies. [7:55] The recipe to put in place to start selling on your website. [12:53] Why it is important to be creative on the platform you're advertising on to get traffic to your website. [18:07] The two crucial people that you need on your team when doing a social media campaign. [20:02] Why your KPI when doing a social media campaign should be about metrics and numbers. [23:15] Why the future of eCommerce is about forming return customers. [25:13] How they're partnering with influencers to create content for luggage companies to make organic sales. [26:31] How Kevin has learned not to forgo opportunity cost when hiring great people for his team. [27:56] The hiring process that Kevin uses- considering references of the candidate. Quotes: “Truly hiring someone that's great is really going to help you improve your business.”- Kevin [27:09]

Kevin owns several successful eCommerce Stores, hosts the Digital marketing Fastlane podcast AND runs the #1 Facebook Ads agency Voy Media. In the last episode we got deep in to securing your Facebook Ads success by getting your account structure and audience targeting right. In today's episode…we're covering the other part you need to get right – your Facebook and Instagram Ad creative. We're talking about what to do with your images and your videos, we're talking ad formats, AND we're talking about the copy that goes into them as well. Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

This week on The Optimized Ecommerce Podcast, we feature the co-founder and CEO of VoyMedia.com — serial entrepreneur Kevin Urrutia. Kevin has been in the Ecommerce space for quite a while now. He has built three different brands and one of which will be the focus of this week's episode. If you have been in the Ecommerce space for any length of time then you must realize that Ecommerce Stores and Organic Traffic very seldom go together. Most store owners are totally reliant on paid media. This is something that we focus on with Kevin. We talk about how a store can generate massive levels of organic traffic. Listen to this week's episode and find out how Kevin went from 0 to 60,000 uniques in organic traffic and $1.5M sales in just 12 months! For show notes or to listen to more episodes, visit our podcast page at https://BuildGrowScale.com/podcast Also, subscribe and leave a comment or review on our YouTube Channel or Apple Podcasts

How to Skyrocket an Ecommerce Business We are proud to welcome the founder of several companies this week on the 20th episode of The Ecom Show. From New York City, Kevin Urrutia started as a programmer, moved to Silicon Valley, started several ecommerce businesses, developed his own marketing skills, and now runs a marketing agency and several successful brands! Gather round and listen in as Budai Media founder Daniel and Voy Media founder Kevin discuss a wide variety of topics like: ✔️ Getting started in ecommerce ✔️ The link between product development and marketing ✔️ Becoming more than a one-product ecommerce store ✔️ Importance of organic marketing strategies ✔️ Learning from your setbacks and failures Build An Ecommerce Brand From the Ground Up It can be tricky in an already saturated online marketplace to get started, but the product is what you should focus on first. Kevin says he came up with his company Chester Travels, just by researching popular keywords on Google. By letting the market tell him what it wanted, he was able to create a popular luggage company for travelers even though he never considered selling luggage bags before. It is also crucial to have a strategy from the beginning, whether that means Facebook Ads, Amazon listings, or collaborations with social media influencers. The Evolving Connection Between Product Development and Marketing “I used to think that if you made an awesome product, people would somehow find it eventually,” says Kevin. He now knows this couldn't be further from the truth. In fact, he has come up with several solid business ideas only to see them fall apart due to a lack of digital marketing strategy. You can have the best product in the world, but you can't sell a thing if no one knows about it! Now you can piggyback off marketing and figure out your next product idea based on what other people are searching for, so never before has product development and marketing been so closely linked together. From One-Product Shop to Ecommerce Empire Most ecommerce brands start out with one tried and tested product. It is so rare to find success if you stay a one-product shop that leans too heavily on your “hero product.” Never stop innovating and questioning how you can improve or make more revenue. Kevin pitches some great ideas, like creating online content such as classes or loyalty programs, to keep money flowing in. If you can have recurring payments or subscriptions, it's even better! Remember that Amazon started selling books, and now they have a listing for every object you could possibly imagine! Organic Marketing 101 If you think Facebook Ads or Google Ads will do all the heavy lifting for you from the getgo, think again! Kevin mentions excellent tips like contacting influential bloggers and reviewers to send them your product for review or reaching out to influencers and giving away products in exchange for brand awareness photos (which really come in handy down the line!). Reviews are the most important thing you can have initially, so start the conversation about your product as early as you can! Every Mistake is a Lesson Learned Don't ever be afraid to fail. Kevin started several businesses before he got one to stick, but he learned some valuable information to begin future business endeavors each time. Experience truly is the best teacher, and that's how Kevin has learned how to market, what products sell the best, or why you should always have someone working during the holidays in case a website goes down (Don't lose out on millions in sales during Black Friday Sales!) If you are looking for an intellectually stimulating interview jampacked with goodies, don't forget to take in the latest episode of The Ecom Show. Follow Daniel Budai: Daniel's LinkedIn Daniel's Facebook Follow Kevin: Kevin's LinkedIn Kevin's Twitter Kevin's email Kevin's website

During a pandemic, marketing for a travel company isn't easy.  Kevin Urrutia and team at Chester Travel are getting creative and hustling to drive sales now and set themselves up for success in the future.  In this episode, we talk about the perfect combination of short term and long term growth strategies.  Using influencer marketing for short term growth and SEO for long term traffic and growth has proved to be a winning combination for Chester Travel and their line of modern luggage.   Here's a look at what we cover in this episode: Leveraging returns and unsold inventory for influencer marketing. Understanding the value of your product in influencer marketing. Simple outreach for influencer marketing….you're probably overthinking it.  Try this one sentence approach. How a solid Instagram account is a necessary prerequisite for influencer marketing. Leveraging your homepage to rank your blog posts Combining remarketing and SEO to drive sales.

Kevin Urrutia  is the co-founder of New York based Voy Media made up of young talent, deep technical expertise, and grit that have helped transform businesses around the globe. Specializing in creating Facebook and Instagram ads that are sophisticated and super creative. And most importantly get big results for their clients. Kevin has been featured on Forbes, Adweek and given keynote presentations at several NYC digital marketing events. He also hosts the Digital Marketing Fastlane podcast with over 150+ 5 star reviews.  Practicing what he preaches, Kevin started a Home Cleaning business that went from $0 - $3 million in 18 months and a Travel Company that went to $0 - $1.5 million in 12 months. If there was a secret sauce for driving leads and conversions on social media our guest today has the ingredients. FREE "7.5 Steps to Achieving Extraordinary Goals" eBook: http://michaelaltshuler.com/download-e-book/ Facebook: http://facebook.com/MichaelAltshulerBiz Twitter: http://twitter.com/maltshulerbiz Please SUBSCRIBE and leave a review!

Today we're going to discuss hacking your way to the next order of magnitude using PPC. Joining us is Kevin Urrutia, the Founder of Voy Media, which is an agency and catalyst for business growth, helping brands cross the thresholds from six figures to seven, maybe seven to eight using performance marketing. In part 2 of our conversation, we discuss using Facebook for eComm customer feedback. Show NotesConnect With: Kevin Urrutia: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss hacking your way to the next order of magnitude using PPC. Joining us is Kevin Urrutia, the Founder of Voy Media, which is an agency and catalyst for business growth, helping brands cross the thresholds from six figures to seven, maybe seven to eight using performance marketing. In part 1 of our conversation, we discuss how high volume creatives can help scale paid social. Show NotesConnect With: Kevin Urrutia: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of The Friday Habit, successful entrepreneur Kevin Urrutia continues his conversation with Mark and Ben from the previous episode, so go back and listen to that episode if you missed it! Kevin describes the thought process that led him to get into e-commerce after the cleaning company he was running got to a certain sustainable point and he wanted to gain some new experience in a different field. He started out selling outdoor gear but realized that the barriers to entry were so low that he was facing a lot of competition, so he recruited the help of his architect brother to design a luggage line called Chester Travels. This business had a much higher barrier to entry and requires more capital to be tied up in inventory, but he has found that the profit margin is higher than his cleaning company which only requires payment when there is a job but relies entirely on people, who are unpredictable.Kevin and his friend Wilson have worked on business ideas together for their whole adult life, but Voy Media was their first partnership. They launched it to connect with other founders and open up conversations about all of their combined knowledge and experience to package up content that people would want. They are still working out the details of how to make this an educational company that will provide value to current and aspiring founders. Kevin says that one of the biggest pitfalls that leaders fall into is wanting everyone around them to be like them, when there is incredible value in surrounding yourself with team members that bring different perspectives and strengths to the table. So rather than looking for people who think and act like he does, Kevin focuses on hiring people with raw intelligence and good problem-solving skills because if they have both of these skills, they will be able to handle anything thrown their way. He emphasizes the importance of curiosity in all of life, having that drive to figure out what you don't know or don't know how to do yet. Finally, he encourages entrepreneurs to remember that your passion for the end result should drive you and that you don't have to love everything you do as long as you have that passion. Links: “Measure What Matters” by John Doerr: https://www.amazon.com/Measure-What-Matters-Google-Foundation/dp/0525536221“The Great CEO Within” by Matt Mochary: https://www.amazon.com/Great-CEO-Within-Tactical-Building-ebook/dp/B07ZLGQZYC Connect with Kevin:https://chestertravels.com/https://voymedia.com/https://www.linkedin.com/in/urrutiahttps://twitter.com/danest?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Connect with us:https://www.thefridayhabit.com/thefridayhabit@knapsackcreative.com https://www.instagram.com/benjaminmanleyhttp://www.benjaminmanley.com/ https://www.brandvivamedia.com/https://www.facebook.com/Marklab2https://www.linkedin.com/in/marklab2/

On this episode of The Friday Habit, Ben and Mark talk with Kevin Urrutia, co-founder of Voy Media in NYC and many startups along the way. Kevin went to school for computer science and started a web development consulting business by generating leads through Craigslist. When he graduated, he got a job in Silicon Valley working for Mint.com, but he knew within a month that this 9-5 structured work culture was not what he wanted, so he jumped ship to work for a startup called Zaarly. This was the perfect situation for him and he was even able to continue working remotely when he moved back to New York until he realized that his heart wasn't in it anymore. All this time, he had been building startups with varying levels of success and now that he was back in New York City, he and his buddy decided to put all of their experience to work building a cleaning company organized by online scheduling. They hired their own maids from Craigslist and paid them only when they had work for them, and this model has worked great for them over the past 5 years. They have expanded to several different areas of NYC as well as Chicago and Boston. Kevin explains that their keys to success were having a phone number, having local web pages, and optimizing their SEO. They have also acquired smaller companies to give them more market share.Be sure to come back next week for the conclusion of our conversation with Kevin! Connect with Kevin:https://voymedia.com/https://www.linkedin.com/in/urrutiahttps://twitter.com/danest Connect with us:https://www.thefridayhabit.com/thefridayhabit@knapsackcreative.com https://www.instagram.com/benjaminmanleyhttp://www.benjaminmanley.com/ https://www.brandvivamedia.com/https://www.facebook.com/Marklab2https://www.linkedin.com/in/marklab2/

Let's hear it from Kevin Urrutia, founder of Voy Media. Not only that, but Kevin has also successfully built his own web development business with his friends. Subsequently, he moved to California and got inspired to start his multi-million dollar cleaning business in New York after seeing a demand for that industry. Thereafter, he also founded his own e-commerce company. Kevin really knows what he's talking about. Paid advertisements are, without a doubt, a great way to help your brand gain publicity, but should it only be used when you have the financial capability to do so? If not, what are some alternatives to paid advertisements? Points discussed in the video: • How to secure your first client • Determining advertisement budget allocation • Building and maintaining a remote team • Staying motivated to continue running your business Michelle's links: Follow Michelle at MomBoss Academy at https://www.momboss.academy Like more momboss videos like this? Check out https://www.momboss.academy/blog

Kevin Urrutia is the founder at Chester Travels, a DTC Suitcase brand. They launched in 2017 and in 2019 did $1.5m in revenue. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Josh sits down with Montem Outdoor Gear co-founder Joseph Passalacqua. Montem creates gear that was crafted with all the best parts of your favorite gear without any of the downsides and at a fraction of the cost. Although Passalacqua was born and raised in NYC he still was able to keep his passion for the outdoors alive especially after being introduced to his partner and fellow hiking fanatic, Kevin Urrutia. It wasn't long after that the two took a step back to look at the state of affair of outdoor gear in the market. After testing critically and physically testing various brands, they took note of the things they liked, the things they didn't like and started crafting their first product, Ultra Strong Trekking Poles. Since then, they've added quite an impressive array of products all with the mindset of pushing the envelope on gear quality set at a competitive price point. Join us as we discuss the past present and future of Montem Outdoor Gear!

Welcome to The Agency Founder Podcast by Moonshine Marketing. Every single week, we interview successful founders of marketing agencies at different points in their journey to pass on their victories, defeats, challenges and lessons learned to help you take your agency to new heights. This week, we're speaking with Kevin Urrutia, Founder of Voy Media, an agency that focuses on performance marketing.

Kevin Urrutia is the co-founder of New York based Voy Media who specialise in creating for clients Facebook and Instagram ads that are sophisticated and super creative. Kevin's team are usually half on site and half around the world. During lockdown they have all been working remotely and Kevin shares tips and advice on leading remote teams. Kevin also talks about growing this and his other businesses and how important working closely with clients is, especially now. And to finish the episode Kevin shares his top tip for social media posts, something that every business no matter what size can do for themselves. It's a great tip and well worth listening to the whole episode for which is around 20 minutes.Kevin also has his own podcast - Digital Marketing Fastlane (link below) which helps you to build. launch, grow and scale a successful online business. You can find Kevin here: Yoy Media and check him out on Linked Inand here's the link to Kevin's podcast : Digital Marketing Fastlane Podcast

Josh sits down with Montem Outdoor Gear co-founder Joseph Passalacqua. Montem creates gear that was crafted with all the best parts of your favorite gear without any of the downsides and at a fraction of the cost. Although Passalacqua was born and raised in NYC he still was able to keep his passion for the outdoors alive especially after being introduced to his partner and fellow hiking finatic, Kevin Urrutia. It wasn't long after that the two took a step back to look at the state of affair of outdoor gear in the market. After testing critically and physically testing various brands, they took note of the things they liked, the things they didn't like, and started craft their first product, Ultra Strong Trekking Poles. Since then, they've add quite an impressive array of products all with the mindset of pushing the envelope on gear quality set at a competitive price point. Join us as we discuss the past present and future of Montem Outdoor Gear!