Podcasts about mad pow

On this episode we sit down and chat with the amazing Nick Valdez! Cambo sticks around and we chat about a bunch of bands including Mastodon, Eat the Sun, Mad Pow, Animals as Leaders and In the Whale. We also talk about pressing vinyl, remembering sing names, playing inebriated and biological advantages for musicians. It's a great conversation with one of Denver's best musicians!

Amy Heymans' Path to Designing the Future of Care Amy Heymans is one of the pioneers of human-centered design, from her early days founding digital design consultancy Mad*Pow, to joining UnitedHealthcare as their Chief Design Officer. In healthcare, human psychology and behavior drive a lot of outcomes. Join Amy and host Shiva Mirhosseini as they discuss what's possible using human-centered design and related disciplines to design programs that help people change their behavior and their lives.  Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Healthcare organizations are responding to the UX design boom by focusing on the patient experience. What is driving this shift? Why did it take so long? How does quantitative research align with qualitative research? In this episode of Awkward Silences, Tiffany Mura, Senior Vice President of Health Practice Lead at Mad*Pow, and Erica Devine, Associate Director, Patient Experience Strategy and Support at Otsuka Pharmaceutical Companies (U.S.), discuss patient-centered design in healthcare research. They explore the complexities of the healthcare ecosystem and share key aspects of their research methodologies to help paint a picture of how research can help improve the overall patient experience. --- Send in a voice message: https://anchor.fm/awkwardsilences/message

In many ways, Experience Design is a new field of work in terms of how it has become focused on and prioritized in companies and across sectors. In other ways, there is nothing new about it at its core. Experiences have been designed and delivered throughout human history. Perhaps what is most different about today is the awareness and intentionally behind experience design. But what is the purpose of all this experience designing? Are we just trying to increase bottom-line revenues? Are we trying to create better outcomes beyond profit? How about creating more equitable environments? Perhaps we are trying to effect some kind of positive change through the interactions that we orchestrate, the environments that we construct, and the perceptions that result. Or maybe all of the above?To discuss these questions and more, today on Experience by Design we welcome Michael Kirkpatrick of Centric Park. Michael has had a long career as a designer, working as the Executive Vice President of Client Experience and Strategy at Mad*Pow before starting Centric Park and serving as its CEO. We talk about not just talking about design, but using experience design to transform business and outcomes. Specifically, we talk about how experience design needs to be a people (or human)-centered activity, constantly coming back to the question of what is best for those who are involved. Using a systems perspective, this requires the designer to take ethnographic noticings, stakeholder input, and designer vision to achieve those goals, which first and foremost includes designing products and services that will help people. Finally we talk about gaming in the age of CD-ROMs, and how Monopoly and Risk are really tough games to finish.

Changing mindsets, behaviors, and organizations are hugely challenging. Design presents a pathway for trying to do so. However, when considering the complexity of systems and all the elements associated with them, the challenge can seem overwhelming. People can either oversimply to the point where their approach is incomplete, or get stuck in the weeds to the extent that nothing gets done. To approach the challenge of systems design, we need to draw on a variety of inspirations and professions.Being a physics teacher, a heavy metal aficionado, hockey player, cookie baker, rhetoritician has come together in interesting ways for our guest. Trying to teach high school students physics was good preparation for trying to keep the attention and reach executives. Heavy metal music allowed her to be sensitive to subtle aspects of a bigger sound. Hockey taught the concept of hard work and team work. Studying rhetoric gave her the understanding of how to communication information to people in ways that connect, along with diagnosing problems that people have when communicating with others. And cookies taught her the importance of …… cookies.The key is to pull all of this together and integrate it into a workable framework that helps expand our capacity to understand and act. As we come to understand the importance of systems, we also understand that the challenges are bigger than any one perspective can understand or handle. This means that to handle bigger design problems, we need more integrated solutions.Today on Experience by Design we have Jen Briselli, the Chief Design Strategy Officer at Mad*Pow, an experience design firm in New England. We explore how changing mindsets and “nudging” can be a key strategy to do so. We also discuss how communication and messaging is a key component to accomplishing behavioral changes. We need to know what makes people tick, what their goals are, and how to use the tools handed to them.But we can't do this in silos. To tackle the big challenges and wicked problems that we are facing, we need to combine our resources and work together. And ultimately, how keeping a beginner's mind for every project keeps her engaged in her work and continuously learning. 

What is employee experience, and how does it affect the downstream user experience? Our guest today is Jen Briselli, chief design strategy officer at Mad*Pow. You'll learn about the components of employee experience, why organizations should care to improve it, how to map the ecosystem through a service design lens, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesMad*Pow – a strategic design consultancyEleni Stathoulis – director of design at Mad*PowUserlist – Jane's SaaS productReinventing Organizations – a book by Fredrick LalouxAn Everyone Culture – a book by Robert Kegan and Lisa Laskow LaheyFollow Jen on LinkedInThis episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Stop spending your time preparing design files for your developers and your PMs. Let Zeplin do it for you! Show user journeys, organize screens, highlight components automatically. See how you can go from design to production faster at zeplin.io.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

How can designers anticipate the needs of social workers and how can social workers use design thinking in their own work?On this week's episode, we explore the intersection of social work and design. Sam is joined by Chōkdee Rutirasiri, VP of Experience Strategy and Research at Mad*Pow and Adjunct Professor of Design Thinking at Boston College. He chats about how design can be a tool to change the world through empathy and compassion. Later on in the show, they are joined by Rachael Dietkus, Founder of Social Workers Who Design, a cause-driven, trauma-responsive design consultancy. Together, they talk about what social work is and some common misconceptions about social work. For links to resources we discuss on this episode, visit our show page: Social Work: Design with Purpose

Amy Bucher and Geoff Alday unpack how they're integrating their behavioural and product design practices, the ethical considerations of applying behavioural design to AI, and how designers can apply the COM-B model to change user behaviour. Highlights include: ⭐ How is designing for behaviour change different to other forms of design? ⭐ What are the ethics governing your AI-infused product design decisions? ⭐ How have you integrated product design with behavioural design? ⭐ Has Government use of coercion worked to increase vaccine uptake?  ⭐ What is the COM-B model and how can designers us it to affect behaviour? ====== Who is Amy Bucher? Amy is the Chief Behaviour Officer at Lirio, makers of the world-leading behaviour change AI platform that unites behavioural science with artificial intelligence.  Before joining Lirio, Amy was the Vice President of Behaviour Change Design at Mad*Pow.  Amy is also the author of “Engaged: Designing for Behaviour Change”, published in 2020 by Rosenfeld Media.  - - - Who is Geoff Alday? Geoff also works at Lirio, where he is the Director of Product Design. Before Lirio, Geoff was the Director of Product Design at Ruby, a financial services startup, and at Watershed, a learning analytics platform. He was also Product Design Lead at Emma, the well-known email marketing and automation platform.  ====== Find Amy here: LinkedIn: https://www.linkedin.com/in/amybucher/ Twitter: https://twitter.com/amybphd Website: https://www.amybucherphd.com/ Find Geoff here: LinkedIn: https://www.linkedin.com/in/geoffalday/ Twitter: https://twitter.com/geoffa Website: https://www.geoffalday.com/ And Lirio: LinkedIn: https://www.linkedin.com/company/lirio/ Twitter: https://twitter.com/lirio_llc Website: https://lirio.com/ ====== Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/  Instagram: https://www.instagram.com/thespaceinbetw__n/  ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/

What is the role of design thinking to health and risk communication, especially when audiences may be conflicted or disagree on ideological world views?Mad*Pow's Chief Design Strategy Officer, Jen Briselli, published a two part series titled Designing Science Communication that helps answer the question about the role of design in science communication. Sam is joined by Jen Briselli as guest co-host. Jen chats about design's power for more effective science communication. Later on in the show, they are joined by Dr. Rafael Pérez-Escamilla, Professor of Public Health, Director of the Office of Public Health Practice, and Director of the Global Health Concentration at the Yale School of Public Health. Together, they talk about the U.S. response to the pandemic and the value of design thinking for science communication.  For links to resources we discuss on this episode, visit our show page: The Role of Design for Better Science Communication

Amy Bucher, Ph.D. is Chief Behavioral Officer at Lirio, which unites behavior science with artificial intelligence to drive healthcare behavior change. She is the author of Engaged: Designing for Behavior Change, published by Rosenfeld Media. Before joining Lirio, Amy worked as Vice President of Behavior Change Design at Mad*Pow,  a strategy and design consultancy, and on behavior change products in-house at CVS Health and Johnson & Johnson. See her website and blog here.Amy received her A.B. from Harvard University, and her M.A. and Ph.D. in organizational psychology from the University of Michigan, Ann Arbor. She's a frequent speaker at behavior change and UX conferences where she talks about motivation, engagement, and product design.Her research interests include motivational design and self-determination theory, social relationships/connections and their effect on well-being and performance, happiness and resilience, and health behaviors such as medication adherence and physical fitness. Her ultimate goal is to apply the learnings of psychology to the realm of health and wellness so that people feel empowered and equipped to live their best lives. Topics we cover:Amy's early experiences with research & mentorsThe decision to go to grad schoolKnowing what you know now, do you think you'd still have chosen to do PhD?What does it mean to be a behavioral scientist?Do you need a PhD to do this work? What's the added benefit?Behavioral science, behavioral change design, user experience: what's the difference?Why Amy didn't go the faculty/academia routeThe focus of Amy's PhD program & the intersection of psychology subfieldsAmy's advice for choosing a graduate programDecision-making & uncertainty after grad schoolWhat skills did you gain from your PhD program that have helped you in industry?Self-determination theoryDoes it matter what you do your PhD in to get into behavioral science?Advice on starting in this field and figuring out if a PhD is needed for the work you want to doAmy's book, Engaged, and its unique contribution to the fieldWhat has your work in behavioral science and healthcare looked like since your PhD?What kinds of qualities mesh really well with behavior change design?Being the Chief Behavioral Officer at LirioWhat is one skill, quality, or general factor that has served you no matter where you went in life?Visit psychmic.com to sign up for the newsletter, where you'll get career tips, grad school resources, and job opportunities straight to your inbox! Follow @psych_mic on Instagram to submit questions for speakers and stay in the loop.Music by: Adam Fine 

It can be easy to forget that experience design, whatever the kind, is about people. More than that, it is about making not only experiences better, but more importantly their lives better. As experience designers, we can help in ways great and small. It can be an overused phrase to be customer, or patient, or user centric. And we can lose sight what that means, and what our design recommendations and decisions can mean, in people's lives. Eleni Stathoulis is focused on delivering that difference through design. She is Principal in Design at Mad*Pow, a New England-based firm that creates innovative experiences and solutions that benefit people and businesses. She has worked with clients across a variety of business sectors and industries, but with always the same goal: to bring the voices of people back into the design process in order to do good. We talk with Eleni about her path to her current position. From her education as a graphic design major and communications minor, she has integrated both to better relate findings to clients. We talk about how by keeping the goals of the project in mind, and the needs of the people at the center, we can deliver designs that matter and create change.

Amy Heymans is in the house to share some provocative thinking about how to bring the tools and innovative mindset of the Disruptors to the mainstream. How can we use design thinking principles to break down silos and bridge the gulf between designers and builders? Join Amy as she gives examples from her work with Mad*Pow that harness the rich value of co-creation and deep empathy to build the Healthcare of Tomorrow. All that, plus the Flava of the Week about how healthcare competition is coming from everywhere. How quickly are expectations changing, and where are those expectations coming from? Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Timothy shares a research conversation with Dr Amy Bucher, PhD about her book 'Engaged: Designing for Behaviour Change'. And they explore 5 key insights into behavioural psychology - Ability blockers, Designing for Growth, Connection, Change and Designing for your Future Self. Amy is VP of Behaviour Change Design at Mad Pow, a design agency in Boston, Massachusetts... which strives to improve health and wellness. cliffcentral.com

Timothy shares a research conversation with Dr Amy Bucher, PhD about her book 'Engaged: Designing for Behaviour Change'. And they explore 5 key insights into behavioural psychology - Ability blockers, Designing for Growth, Connection, Change and Designing for your Future Self. Amy is VP of Behaviour Change Design at Mad Pow, a design agency in Boston, Massachusetts... which strives to improve health and wellness. cliffcentral.com

Timothy shares a research conversation with Dr Amy Bucher, PhD about her book 'Engaged: Designing for Behaviour Change'. And they explore 5 key insights into behavioural psychology - Ability blockers, Designing for Growth, Connection, Change and Designing for your Future Self. Amy is VP of Behaviour Change Design at Mad Pow, a design agency in Boston, Massachusetts... which strives to improve health and wellness.

Amy Heymans is in the house to share some provocative thinking about how to bring the tools and innovative mindset of the Disruptors to the mainstream. How can we use design thinking principles to break down silos and bridge the gulf between designers and builders? Join Amy as she gives examples from her work with Mad*Pow that harness the rich value of co-creation and deep empathy to build the Healthcare of Tomorrow. All that, plus the Flava of the Week about how healthcare competition is coming from everywhere. How quickly are expectations changing, and where are those expectations coming from? Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Check out some of our favorite related podcasts: Better Experiences with Amy Heymans, The Health Innovators Show with Dr. Roxie Mooney, DGTL Voices with Ed Marx, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill See acast.com/privacy for privacy and opt-out information.

Today we talk about service design, a holistic approach to design that considers all involved stakeholders and processes. Our guest is Eleni Stathoulis, design director at Mad*Pow. You'll learn about the design artifacts created in service design, how Eleni conducts research, real-world examples of service design in action, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesMad*Pow — Eleni's companyServicedesigntools.org — a resource for service designersFour Seasons: The Story of a Business Philosophy — a book by Isadore SharpFind Elena's writing on MediumFollow Eleni on TwitterToday's SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Today I am very excited to have Dr. Amy Bucher on the show to talk about how you can design for behavior change using insights from her fantastic career and wonderful book, Engaged. Amy graduated magna cum laude from Harvard when getting her A.B. in Psychology, after which she went on to get her Ph.D. in Organizational Psychology from the University of Michigan. She has been a consultant in addition to working at Johnson & Johnson, CVS, and was vice president of behavior change design at Mad*Pow before recently moving to her current role as vice president of behavioral design at Lirio. Show Notes: [00:06] In today's episode I'm excited to introduce you to Dr. Amy Bucher, author of Engaged: Designing for Behavior Change. [03:02] Amy shares about herself, her work, and how she got into behavioral design. She moved from a consulting role back to an in-house role.  [04:43] She loves behavioral design and she really thinks it is a wonderful application of the skills you learn in academic training.  [06:51] Amy considered actually becoming a physician. Her first job out of grad school was in healthcare.  [09:11] Amy defines behavioral design as applying the scientific method to the process of design. It is extremely compatible with human-centered design.  [10:08] Measurement is a constant in the behavioral design process. They want to be gathering data at every step; that lets them know if they are on the right track or not to adjust and optimize results.  [11:17] Amy shares one of her favorite projects looking at cities in India with an increase in diabetes.  [13:12] Amy explains why this project was so rewarding.  [15:27] As a behavioral designer it is really critical to have respect for the people you are designing something for.  [17:23] Amy shares about a project she did recently looking at behavioral health and healthcare. One of the primary barriers for people using that type of healthcare is the cost of it.  [19:05] Even if we know we are not going to make the change with speaking up in that one moment, speaking up can be like a grain of sand that will ultimately add up to something more meaningful.  [20:34] Finding that right problem is so critically important even when it seems so obvious what the issue is.  [23:25] Amy first recommends reading books to better understand behavioral economics.  [23:52] As a general process she recommends going through discovery, design, and testing.  [24:37] Here are three steps that someone who is new to behavioral design can use to get started: doing a literature review, creating an outcomes logic map for yourself, and doing a lens brainstorm.  [26:46] She also uses the self-determination theory of motivation a lot.  One of the basic ideas is if you want to get someone really intrinsically interested in something and interested to the point where they are likely to pursue it, you should support their feelings of autonomy, competence, and relatedness. [28:12] Amy shares an example of putting these into action.  [29:39] Be comfortable with the gray area.  You will go through a lot of the process not really knowing yet, but the process works.  [31:00] Primary research is a really big part. Behavioral design work is very heavy upfront with all the research.  [32:52] As a behavioral designer after the research her role becomes someone who is making sure that all of the intervention ingredients are being brought to life with fidelity.  [34:13] There are certain types of behaviors that are compatible with certain types of intervention.  [35:31] Sometimes what we think is the problem, doesn't turn out to be the problem when we do the research.  [38:53] Every project is different.  [39:38] Amy shares an example from her book of an Outcome Logics Map.  [42:06] The visual reminder of what our brain is doing is very helpful.  [42:58] Such small things can produce such big changes in the way we perform. [44:53] Melina shares her closing thoughts. [46:21] Being a curious questioner is so important to solving the big problems. [48:49] The Brainy Business was nominated for the best market research podcast of 2021. Vote for The Brainy Business here by August 31! Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! More from The Brainy Business:

Many of us are aware of human-centered design, which is all about placing real people at the center of our design work, so that we're always designing with empathy and thoughtfulness. But what if we take it a step further and design with relationships in mind, so that we're strengthening the bond between people, or between people and organizations, and build real loyalty? This is particularly interesting when we think about financial organizations and their customers, many of whom are adversely affected by the current financial crisis. So instead of blindly selling services and products, these organizations can focus on where people are in every moment of their journey to develop a life-long and trusting relationship. You can imagine this has business impact as well as social impact for the customer, as the fates of both the company and the customer are intertwined. We discuss with Mike Kirkpatrick, SVP of Client Experience & Strategy at Mad*Pow and Russ Wilson, Chief Experience Officer and Head of Design at Fidelity Investments. Plus our weekly dose of good design.   For links to resources we discuss on this episode, visit our show page: From the Archive: From Human-Centered Design to Relationship-Centered Design

Liz Markle PhD believes innovation in health and wellness isn't a new pill or superfood or wearable but a return to the universally applicable and radically simple advice to move, nourish, connect, and be. Tired of patients not making progress in between doctor visits, Liz wanted to make it easier for people to design their lives so that healthy behaviors were the default. Enter Open Source Wellness, a "behavioral pharmacy" that is high-touch and powered by connection, leading to health transformation. Listen to learn more about: Liz's career arc The genesis story of Open Source WellnessOSW's business modelHow a hypothetical $10b grant from the Gates Foundation would scale OSWVideo: What is Open Source Wellness?Credit to Mad*Pow and the Health Experience Design Conference for making the connection.On Twitter:@DrElizMarkle@OpenSourceWell@SherpaPod@TheBenReport@JayGerhartSupport the show (https://healthpodcastnetwork.com/)

In this episode of BEHAVIORIAL MANGEMANT FOR YOUR EARS we are in Boston and I am happy to present Amy Bucher as my guest in this talk about how to make changes in organizationsAmy is a recognized American psychologist from Harvard University and a Ph.D. in Organizational Psychology from the University of Michigan. Amy has been working at Mad*Pow since 2016 and is the vice president. Mad*Pow is a digital design agency that focuses on improving people's experiences with technology, services, and organizations. Amy works on an evidence-based behavioral design for some of the world's leading organizations, including Bank of America, Fidelity, McKesson, Timberland, Google, Microsoft, and Intuit. Amy Bucher is the author of the book Engaged: Designing for Behavior Change (2020) 

Liz Possee Corthell, an Experience Strategist at Mad*Pow (a digital design firm), discussing using Futures Thinking to reimagine remote work. For More Information About Today's Episode Visit: https://aid.network/

How can futures thinking be used as a tool to change today? In this episode, Sam chats with Nedret Sahin, a Senior Experience Designer at Mad*Pow, on the way that some human problems can be addressed by design thinking. They are joined by Liz Possee Corthell, an Experience Strategist at Mad*Pow, to discuss futures thinking and how it can prevent burnout. Earlier in the pandemic, Nedret and Liz were faced with the question, “how do you safely bring people back into their offices?” What they uncovered were the tools to build personal resilience while working remotely. Together, they chat about the use of mental models, equity in design and the way burnout manifests.  For links to resources we discuss on this episode, visit our show page: Using Futures Thinking to Prevent Burnout

This episode features a fantastic conversation with is Amy Bucher, VP of Behavior Change Design at Mad*Pow and author of Engaged: Designing for Behavior Change. The book offers a wonderful exploration of how we can incorporate behavioral design into our... --- Send in a voice message: https://anchor.fm/behavioral-design-podcast/message

Designing for financial apps hides many UX challenges. Is it all about fancy dashboards? How do you balance simplicity and information density?. Our guest today is Rob Gifford, Managing Director of Experience Design at Mad*Pow. He shares his story in the profession, and provides resources, examples, research, and inspiration for anyone looking to delve into financial product design.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesMad*Pow — Rob’s companyEpisode 162: Designing for Behavior Change with Amy BucherEpisode 140: Sustainable UX with James ChristieA Brief Introduction to the COM-B Model of Behaviour and the PRIM Theory of Motivation — an article by Robert West and Susan MichieBJ Fogg — the Stanford University behavior design researcher known for the Fogg Behavior ModelEpisode 131: Design Sprint with Jonathan CourtneyThe Paradox of Choice — a book by Barry SchwartzSelf-determination theory — a Wikipedia articleLemonade insurance, Betterment, Credit Karma, Mint — examples of user-friendly financial appsEngaged — a book by Amy Bucher, recommended by Rob as a great introduction to behavioral designDesign for Behavior Change — a book by Steven WendelMadpow’s upcoming eventsMadpow’s case studiesgiffordux.com — Rob’s personal websiteFollow Rob on LinkedIn and TwitterToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Amy is author, academic and professional - making her a wealth of knowledge when it comes to healthcare changes! Her work has taken her to various organizations and countries, including Mad*Pow (current work), CVS Health, Johnson & Johnson Health and Wellness Solutions and Big Communications. She also writes a delightful blog which is both informative and entertaining, and which we share with great enthusiasm with you! Amy Bucher's Book, Engaged: Designing for Behavior Change : https://www.amazon.com/Engaged-Designing-Behavior-Amy-Bucher-ebook/dp/B084WPQNRR Amy Bucher's Blog Posts: https://www.amybucherphd.com/

Amy Bucher, PhD is the Vice President of Behavior Change Design at Mad*Pow and the author of “Engaged,” a new book on how to apply behavioral science to the design and development of products. At Mad*Pow, she designs motivating interventions to help people live healthier and happier lives and, in her spare time, knocks 150 books off her reading list every year. (OMG!) Amy was recently recognized as one of 10 behavioral scientists you should know in Forbes magazine. While we did spend a bit of time on the article and her work at Mad*Pow, most of our conversation focused on the book. We talked about motivation and the incredible power that idiosyncratic messaging can have on customers when used properly by marketing and sales. We also discussed participatory design, trust, and how important it is for product developers and marketers to demonstrate trust. She also offered her thoughts on how designers need to do a better job of integrating behavioral science into their products. Some are doing it, but there are lots of opportunities for improvement Amy offered some ideas on this. Lastly, we want to note that Amy wrote that one of the most important reminders for the corporate world: Almost everything a designer makes has behavior change built into it. The smart designers will be thinking about that as they design their products (or enhancements). We hope you enjoy this conversation with Amy as much as we did and hope that this week, you find your groove. © 2020 Behavioral Grooves   Links Amy Bucher, PhD: https://www.linkedin.com/in/amybucher/ “Engaged”: https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/ CODE for 20% off “Engaged”: BGpodcast1220 “Super Better” by Jane McGonigal: https://www.superbetter.com/  “Atomic Habits” by James Clear: https://jamesclear.com/atomic-habits  Forbes Article: “Top Behavioral Scientists You Should Know”: https://www.forbes.com/sites/alineholzwarth/2020/10/29/10-behavioral-scientists-you-should-know/?sh=72ddbe3c42e0 Pattern Health: https://pattern.health/ Ran Kivetz, PhD “Idiosyncratic Fit”: https://www.gsb.stanford.edu/faculty-research/publications/idiosyncratic-fit-heuristic-effort-advantage-determinant-consumer Peppers & Rogers 1:1 Marketing: https://hbr.org/1999/01/is-your-company-ready-for-one-to-one-marketing McDonald’s milkshake innovation: https://www.youtube.com/watch?v=Stc0beAxavY Adam Hansen: https://www.linkedin.com/in/adhansen/ Bent Handle Snow Shovel: https://www.acehardware.com/departments/lawn-and-garden/snow-removal-and-equipment/snow-shovels-and-pushers/7200439   Musical Links R.E.M. “Losing My Religion”: https://www.youtube.com/watch?v=xwtdhWltSIg Michael Stipe: https://en.wikipedia.org/wiki/Michael_Stipe Britney Spears: https://www.youtube.com/watch?v=C-u5WLJ9Yk4 Robyn: https://www.youtube.com/watch?v=CcNo07Xp8aQ The Doves “There Goes The Fear”: https://www.youtube.com/watch?v=SneuvKIkM3A Pulp: https://www.youtube.com/watch?v=yuTMWgOduFM Manchester Orchestra: https://www.youtube.com/watch?v=8ui9umU0C2g Depeche Mode “Personal Jesus”: https://www.youtube.com/watch?v=u1xrNaTO1bI

In her new book Engaged: Designing for Behavior Change (Rosenfeld Media, 2020), Amy Bucher analyzes both the barriers and levers to achieving behavioral change. Among the barriers are cognitive biases, like a Status Quo Bias, as well as growing both emotionally and mentally exhausted by changes that require too much willpower on behalf of the user. Opportunities to promote change include having accountability buddies to help guide you, and avatars that have proven highly effective in providing information in a trust-building, nonjudgmental manner. Amy Bucher, PhD, works in Behavior Change Design at Mad*Pow and previously worked at CVS Health and Johnson & Johnson. She received her A.B. from Harvard University and her M.A. and PhD in organizational psychology from the University of Michigan. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In her new book Engaged: Designing for Behavior Change (Rosenfeld Media, 2020), Amy Bucher analyzes both the barriers and levers to achieving behavioral change. Among the barriers are cognitive biases, like a Status Quo Bias, as well as growing both emotionally and mentally exhausted by changes that require too much willpower on behalf of the user. Opportunities to promote change include having accountability buddies to help guide you, and avatars that have proven highly effective in providing information in a trust-building, nonjudgmental manner. Amy Bucher, PhD, works in Behavior Change Design at Mad*Pow and previously worked at CVS Health and Johnson & Johnson. She received her A.B. from Harvard University and her M.A. and PhD in organizational psychology from the University of Michigan. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.

In her new book Engaged: Designing for Behavior Change (Rosenfeld Media, 2020), Amy Bucher analyzes both the barriers and levers to achieving behavioral change. Among the barriers are cognitive biases, like a Status Quo Bias, as well as growing both emotionally and mentally exhausted by changes that require too much willpower on behalf of the user. Opportunities to promote change include having accountability buddies to help guide you, and avatars that have proven highly effective in providing information in a trust-building, nonjudgmental manner. Amy Bucher, PhD, works in Behavior Change Design at Mad*Pow and previously worked at CVS Health and Johnson & Johnson. She received her A.B. from Harvard University and her M.A. and PhD in organizational psychology from the University of Michigan. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In her new book Engaged: Designing for Behavior Change (Rosenfeld Media, 2020), Amy Bucher analyzes both the barriers and levers to achieving behavioral change. Among the barriers are cognitive biases, like a Status Quo Bias, as well as growing both emotionally and mentally exhausted by changes that require too much willpower on behalf of the user. Opportunities to promote change include having accountability buddies to help guide you, and avatars that have proven highly effective in providing information in a trust-building, nonjudgmental manner. Amy Bucher, PhD, works in Behavior Change Design at Mad*Pow and previously worked at CVS Health and Johnson & Johnson. She received her A.B. from Harvard University and her M.A. and PhD in organizational psychology from the University of Michigan. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In her new book Engaged: Designing for Behavior Change (Rosenfeld Media, 2020), Amy Bucher analyzes both the barriers and levers to achieving behavioral change. Among the barriers are cognitive biases, like a Status Quo Bias, as well as growing both emotionally and mentally exhausted by changes that require too much willpower on behalf of the user. Opportunities to promote change include having accountability buddies to help guide you, and avatars that have proven highly effective in providing information in a trust-building, nonjudgmental manner. Amy Bucher, PhD, works in Behavior Change Design at Mad*Pow and previously worked at CVS Health and Johnson & Johnson. She received her A.B. from Harvard University and her M.A. and PhD in organizational psychology from the University of Michigan. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill's EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/psychology

In her new book Engaged: Designing for Behavior Change (Rosenfeld Media, 2020), Amy Bucher analyzes both the barriers and levers to achieving behavioral change. Among the barriers are cognitive biases, like a Status Quo Bias, as well as growing both emotionally and mentally exhausted by changes that require too much willpower on behalf of the user. Opportunities to promote change include having accountability buddies to help guide you, and avatars that have proven highly effective in providing information in a trust-building, nonjudgmental manner. Amy Bucher, PhD, works in Behavior Change Design at Mad*Pow and previously worked at CVS Health and Johnson & Johnson. She received her A.B. from Harvard University and her M.A. and PhD in organizational psychology from the University of Michigan. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill's EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Priyama is an enthusiastic designer and strategist who is been working at Mad POW as the Experience Strategy Director. She came to speak with Alessio about her experience designing for newcomers, and what we can do to make users interact with products and services seamlessly. Priyama also kindly tells us what the role of a strategist is, and how she lines up research and design with business needs, through her proven methodologies. Topics we cover in this episode: ✔️ How we can improve design for newcomers ✔️ Most affected industries affected financially by bad design ✔️ How to work in collaboration with clients, while aligning business needs and design ✔️ The role of a strategist ✔️ Favourite methodologies to define users journeys

The Call for Speakers are open for the 2021 Health Experience Design Conference. HXD offers attendees access to a diverse community practitioners and leaders in design, innovation, research, strategy, and technology, dedicated to accelerating the transformation of our health care system. Here is a link to submit a CFP for HXD 2021. Mad*Pow, a purpose-driven, strategic design consultancy, founded HXD ten years ago. Since that time, it has become the leading conference advocating for person-centered experience innovation in health. Attracting over 500 visionaries across the health ecosystem, this two-day mix of inspiring presentations, workshops, and discussion drives real-world change. HXD has explored a wide range of topics from a variety of perspectives, including human-centered design, behavior change design, social determinants of health, digital therapeutics, health equity, empowering innovation in health organizations, improving insurance member experiences, and so much more. The deadline to apply is November 30, 2020. This year’s conference will be held on April 6 & 7, 2021 and the format (physical vs. digital) is TBD.

Dr. Amy Bucher is Mad*Pow's VP of Behavior Change Design.Amy has always been fascinated with how things (and especially people) work. Her interest drove her choice to become a psychologist and why she came to apply psychology to behavior change design. More info -https://www.madpow.com/about/team/amy-bucher and her LinkedIn https://www.linkedin.com/in/amybucher/ Dr. Namrata Bagaria is a physician and researcher at University of Ottawa. She is the founder of Health 4.0 Network. More info - https://www.linkedin.com/in/namrata-bagaria/ Health 4.0 Network is building the knowledge platform for a post covid health ecosystem driven by technology. More info https://health4.tech

Timothy Maurice speaks to Amy Bucher, PhD about her book 'Engaged: Designing for Behaviour Change', and they explore 5 key insights into behavioural psychology - Ability blockers, Designing for Growth, Connection, Change and Designing for your Future Self. Amy is VP of Behaviour Change Design at Mad Pow, a design agency in Boston, Massachusetts... which strives to improve health and wellness. cliffcentral.com

Timothy Maurice speaks to Amy Bucher, PhD about her book 'Engaged: Designing for Behaviour Change', and they explore 5 key insights into behavioural psychology - Ability blockers, Designing for Growth, Connection, Change and Designing for your Future Self. Amy is VP of Behaviour Change Design at Mad Pow, a design agency in Boston, Massachusetts... which strives to improve health and wellness.

Timothy Maurice speaks to Amy Bucher, PhD about her book 'Engaged: Designing for Behaviour Change', and they explore 5 key insights into behavioural psychology - Ability blockers, Designing for Growth, Connection, Change and Designing for your Future Self. Amy is VP of Behaviour Change Design at Mad Pow, a design agency in Boston, Massachusetts... which strives to improve health and wellness. cliffcentral.com

Amy Heymans is Mad*Pow's Chief Experience Officer and one its foundersof. We talk about how the practice of design is evolving, the emerging role of behavior design, purpose-driven design, and making sure the problems designers are asked to solve connect to business outcomes. Show Host: Dawan Stanford Show Summary A love of art led Amy into a career as a designer. She started in web design during the dot-com bubble where she became passionate about user research, usability, and user experience. After the bubble burst, she began to freelance, working in partnership with a former colleague. One project led to another, and the two continued to work together until, eventually, they founded Mad*Pow, fueled by Amy's vision of design being used to improve the human condition. Their passion for creating positive change transformed them into healthcare innovation pioneers. Since its inception, Mad*Pow has been at the forefront of helping businesses across multiple industries create human-centered and purpose-driven solutions using design thinking, strategic design, and behavioral change design. Amy offers listeners her insight into the way design is currently evolving, what the future of design will look like, and how behavior change design is an integral part of that evolution. Listen in to learn more about: The evolution of design thinking and purpose-driven design Innovation in healthcare How designers are shaping business model design The business environment necessary for long-term innovation success Behavior change design — what it is, and how it's changing design Our Guest's Bio Amy believes that design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000. Amy plays an essential role in Mad*Pow's visualization of a changed healthcare system in the United States. Her work with companies like Aetna, CVS, McKesson, and Fidelity has helped them improve the experiences their patients and customers have with them, leverage design to drive change, and facilitate human-centric innovation. As the chief instigator behind Mad*Pow'sHealthcare Experience Design Conference—now in its fifth year and expanded and rebranded as HxRefactored—Amy has successfully connected and networked disparate parts of a challenging and siloed system. As a speaker, Amy shares her vision and methodology at influential events such as Design Management Institute, UXPA, IA Summit, Partners Center for Connected Health Symposium, Stanford MedicineX, Health 2.0, and HIMSS. With her partners Will Powley and Bradley Honeyman, Amy's grown Mad*Pow's presence, client base, and revenue, leading to Mad*Pow's 2009 recognition as one of Inc. 500's fastest growing privately held companies. Mass High Tech, which named her one of its 2009 Women to Watch, has recognized Amy's passion, energy, and commitment, and she's been acknowledged as one of Boston's “40 Under 40” by the Boston Business Journal for 2014. She supports the vision and mission of An Orphan's Dream, a nonprofit organization offering an oasis for AIDS-orphaned children in Gachoka, Kenya. Show Highlights [02:02] Amy's love of art led her to a career in design. [03:19] Freelancing and co-founding Mad*Pow. [04:30] How design work has changed and evolved over the years. [04:55] Big brands can be thanked for putting design front and center. [06:04] Behavior change design is becoming more prominent in design now. [06:30] Purpose-driven design: finding the balance between what a business wants to achieve and what their customers or clients want to achieve. [07:16] The ways Amy approaches the topic of purpose-driven design with potential clients. [08:12] Banks are now recognizing the need for purpose-driven design in their industry. [09:53] The pre-pandemic state of health systems and behavioral design. [10:24] Health systems had begun moving towards value-based care. [11:40] There is no “silver bullet” tech innovation that will fix our healthcare systems. [12:55] Amy talks about the gaps between the wants and goals of health insurance companies, healthcare systems, and their patients. [13:20] Amy sees collaboration between groups of companies as the next frontier in healthcare innovation. [14:32] Focus of design has shifted to working directly with a business to tailor solutions. [15:13] How design is helping to innovate business models and strategies. [15:49] Business design is a blend of design thinking and business strategy. [17:24] The environment that's needed in an organization for a project to succeed and thrive long-term. [19:48] Amy's advice to business leaders considering working with a design firm. [20:10] The importance of understanding the problem space before jumping to a solution. [21:53] Why Amy believes the future of design is behavior change design. [23:23] How behavioral science and behavioral design is changing the field of design. [24:20] Designing today means using both creative right-brain and analytical left-brain. [26:56] The state of healthcare design during today's COVID-19 crisis. [27:50] How digital health and home healthcare are evolving. [29:00] COVID-19 has shone a light on healthcare inequity and the social determinants of health. [30:26] Amy talks about her interest in the ethos-logos-pathos concept. [31:03] Amy recommends designers study philosophy, communication and speech-writing. [33:17] Information about Mad*Pow's two conferences.     Links Amy on MadPow Amy on LinkedIn Amy on Twitter Amy's page on MassArt Transforming our Empathy into A Future of Connectedness Designing an Eco-system of Care, from Stanford MedicineX 2013 Our Calling: Improve Health, from HXRefactored 2015 Design for Change: Empathy as our Guide The Case for Purpose-Driven Design TEDx Talk by Amy Design for Change: Empathy and Purpose, HXR 2016 Purpose Driven Design Can Change The World Designing for Systemic Change Fireside Chat Design Museum interview with Amy Edison Profile of Amy (video) The Three Pillars of Persuasion: Ethos, Logos, Pathos   Book Recommendation: Conscious Capitalism: Liberating the Heroic Spirit of Business, by John Mackey and Rajendra Sisodia       Other Design Thinking 101 Episodes You Might Like   Designing for Healthcare vs Sick Care + The Emergency Design Collective — DT101 E52   Designing Health Systems + Creating Effective Design Workshops with Sean Molloy — DT101 E44   Nursing + Service Design + Healthcare Innovation with Brittany Merkle — DT101 E38   ________________   Thank you for listening to the show and looking at the show notes. Send your questions, suggestions, and guest ideas to Dawan and the Fluid Hive team. Cheers ~ Dawan   Free Download — Design Driven Innovation: Avoid Innovation Traps with These 9 Steps   Innovation Smart Start Webinar — Take your innovation projects from frantic to focused!

Amy Heymans is Mad*Pow’s Chief Experience Officer and one its foundersof. We talk about how the practice of design is evolving, the emerging role of behavior design, purpose-driven design, and making sure the problems designers are asked to solve connect to business outcomes. Show Host: Dawan Stanford Show Summary A love of art led Amy into a career as a designer. She started in web design during the dot-com bubble where she became passionate about user research, usability, and user experience. After the bubble burst, she began to freelance, working in partnership with a former colleague. One project led to another, and the two continued to work together until, eventually, they founded Mad*Pow, fueled by Amy’s vision of design being used to improve the human condition. Their passion for creating positive change transformed them into healthcare innovation pioneers. Since its inception, Mad*Pow has been at the forefront of helping businesses across multiple industries create human-centered and purpose-driven solutions using design thinking, strategic design, and behavioral change design. Amy offers listeners her insight into the way design is currently evolving, what the future of design will look like, and how behavior change design is an integral part of that evolution. Listen in to learn more about: The evolution of design thinking and purpose-driven design Innovation in healthcare How designers are shaping business model design The business environment necessary for long-term innovation success Behavior change design — what it is, and how it’s changing design Our Guest’s Bio Amy believes that design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000. Amy plays an essential role in Mad*Pow’s visualization of a changed healthcare system in the United States. Her work with companies like Aetna, CVS, McKesson, and Fidelity has helped them improve the experiences their patients and customers have with them, leverage design to drive change, and facilitate human-centric innovation. As the chief instigator behind Mad*Pow’sHealthcare Experience Design Conference—now in its fifth year and expanded and rebranded as HxRefactored—Amy has successfully connected and networked disparate parts of a challenging and siloed system. As a speaker, Amy shares her vision and methodology at influential events such as Design Management Institute, UXPA, IA Summit, Partners Center for Connected Health Symposium, Stanford MedicineX, Health 2.0, and HIMSS. With her partners Will Powley and Bradley Honeyman, Amy’s grown Mad*Pow’s presence, client base, and revenue, leading to Mad*Pow’s 2009 recognition as one of Inc. 500’s fastest growing privately held companies. Mass High Tech, which named her one of its 2009 Women to Watch, has recognized Amy’s passion, energy, and commitment, and she’s been acknowledged as one of Boston’s “40 Under 40” by the Boston Business Journal for 2014. She supports the vision and mission of An Orphan’s Dream, a nonprofit organization offering an oasis for AIDS-orphaned children in Gachoka, Kenya. Show Highlights [02:02] Amy’s love of art led her to a career in design. [03:19] Freelancing and co-founding Mad*Pow. [04:30] How design work has changed and evolved over the years. [04:55] Big brands can be thanked for putting design front and center. [06:04] Behavior change design is becoming more prominent in design now. [06:30] Purpose-driven design: finding the balance between what a business wants to achieve and what their customers or clients want to achieve. [07:16] The ways Amy approaches the topic of purpose-driven design with potential clients. [08:12] Banks are now recognizing the need for purpose-driven design in their industry. [09:53] The pre-pandemic state of health systems and behavioral design. [10:24] Health systems had begun moving towards value-based care. [11:40] There is no “silver bullet” tech innovation that will fix our healthcare systems. [12:55] Amy talks about the gaps between the wants and goals of health insurance companies, healthcare systems, and their patients. [13:20] Amy sees collaboration between groups of companies as the next frontier in healthcare innovation. [14:32] Focus of design has shifted to working directly with a business to tailor solutions. [15:13] How design is helping to innovate business models and strategies. [15:49] Business design is a blend of design thinking and business strategy. [17:24] The environment that’s needed in an organization for a project to succeed and thrive long-term. [19:48] Amy’s advice to business leaders considering working with a design firm. [20:10] The importance of understanding the problem space before jumping to a solution. [21:53] Why Amy believes the future of design is behavior change design. [23:23] How behavioral science and behavioral design is changing the field of design. [24:20] Designing today means using both creative right-brain and analytical left-brain. [26:56] The state of healthcare design during today’s COVID-19 crisis. [27:50] How digital health and home healthcare are evolving. [29:00] COVID-19 has shone a light on healthcare inequity and the social determinants of health. [30:26] Amy talks about her interest in the ethos-logos-pathos concept. [31:03] Amy recommends designers study philosophy, communication and speech-writing. [33:17] Information about Mad*Pow’s two conferences.     Links Amy on MadPow Amy on LinkedIn Amy on Twitter Amy’s page on MassArt Transforming our Empathy into A Future of Connectedness Designing an Eco-system of Care, from Stanford MedicineX 2013 Our Calling: Improve Health, from HXRefactored 2015 Design for Change: Empathy as our Guide The Case for Purpose-Driven Design TEDx Talk by Amy Design for Change: Empathy and Purpose, HXR 2016 Purpose Driven Design Can Change The World Designing for Systemic Change Fireside Chat Design Museum interview with Amy Edison Profile of Amy (video) The Three Pillars of Persuasion: Ethos, Logos, Pathos   Book Recommendation: Conscious Capitalism: Liberating the Heroic Spirit of Business, by John Mackey and Rajendra Sisodia       Other Design Thinking 101 Episodes You Might Like   Designing for Healthcare vs Sick Care + The Emergency Design Collective — DT101 E52   Designing Health Systems + Creating Effective Design Workshops with Sean Molloy — DT101 E44   Nursing + Service Design + Healthcare Innovation with Brittany Merkle — DT101 E38   ________________   Thank you for listening to the show and looking at the show notes. Send your questions, suggestions, and guest ideas to Dawan and the Fluid Hive team. Cheers ~ Dawan   Free Download — Design Driven Innovation: Avoid Innovation Traps with These 9 Steps   Innovation Smart Start Webinar — Take your innovation projects from frantic to focused!

The designing behaviour podcast exists to help you create digital products, services and experiences that make a difference in the world. We interview the best minds in human behaviour, design and tech space.In this episode, we speak to Amy Bucher VP Behaviour Change Design at Mad*Pow and Author of Engaged: Designing for behaviour change. To connect with Amy Bucher and others in the community join the designing behaviour community on LinkedIn and Facebook.Show notes20% off Engaged: Designing for behaviour change, enter promo code: engageddbp0820 (expires September 30)Twitter - https://twitter.com/amybphdMad*Pow company page: https://www.madpow.com/Data Feminism book: https://mitpress.mit.edu/books/data-feminismAI and ethics article in UX Collective: https://uxdesign.cc/combining-ai-and-behavior-science-can-transform-experience-af20b6252847

On this episode, I speak with Dr Amy Bucher who is the VP of Behavior Change Design at Mad*Pow, a purpose–driven strategic design agency in Boston She's the author of a new book called Engaged: Designing for Behavior Change.Listeners who are interested in buying the book can benefit from a 20% discount until 22nd July 2020 using the code: HumanRiskPodcast0620 You can redeem that via her publisher's website: https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/Amy crafts engaging and motivating experiences that help people change behaviors that contribute to physical, mental, and financial health and well–being. This involves planning and conducting research and translating insights into strategy and requirements for products and end–to–end experiences spanning digital and real–world components. Previously, Amy worked on behavior change products in–house at CVS Health, Johnson & Johnson, and HealthMedia, and has prior healthcare industry agency experience working for Big Communica¬tions on an innovation team. Amy received her A.B. from Harvard University, and her M.A. and Ph.D. in organizational psychology from the University of Michigan, Ann Arbor. Amy tweets at @amybphd and when she's not spending her writing energy on a book, blogs at amybphd.com.In our discussion, we explore how she got into BeSci and her thoughts on how we can change people's behavior.

Today's episode features the awesome Amy Heymans, Founder and Chief Experience Officer at MadPower. In this interview, Amy talks about how her company works with large organizations to help them understand their clients. She also shares how MadPow leverages innovations, designs, and digital experiences to positively impact a person's behavior. You'll pick up many insights into this exciting conversation with Amy Heymans, so don't miss it! https://outcomesrocket.health/madpow/2020/06/

This episode's guest is Amy Bucher, PhD, Vice President of Behavior Change Design at Mad*Pow, a strategic design consultancy working with industry leaders to create social impact. Amy is an expert in motivational design, behavior change, health, and happiness, and how technology can support them. She previously worked at CVS Health and Johnson & Johnson, and recently released an exceptional book published by Rosenfeld Media entitled Engaged: Designing for Behavior Change, which is the subject of our conversation. We touch on, among many others:The self-determination theory of motivation and how designers and innovators can apply it to their workMotivational interviewing techniques that health providers can use to encourage behavior changeHow to incorporate behavior change principles in UX ad service design workHow the COM-B model can supplement JTBD analysisUse this 20% off Promo code through July 15, 2020: sherpapod0620 Order Engaged: Designing for Behavior Change here: https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/Read more about Amy's research on her blog: www.amybucherphd.comWe reference the Behaviour Change Wheel@amybphd @madpow @rosenfeldmedia @sherpapod @thebenreport - A Sherpa's Guide to Innovation is a proud member of the Health Podcast Network @HealthPodNet - Support the show (https://healthpodcastnetwork.com/)

Many of us are aware of human-centered design, which is all about placing real people at the center of our design work, so that we’re always designing with empathy and thoughtfulness. But what if we take it a step further and design with relationships in mind, so that we’re strengthening the bond between people, or between people and organizations, and build real loyalty? This is particularly interesting when we think about financial organizations and their customers, many of whom are adversely affected by the current financial crisis. So instead of blindly selling services and products, these organizations can focus on where people are in every moment of their journey to develop a life-long and trusting relationship. You can imagine this has business impact as well as social impact for the customer, as the fates of both the company and the customer are intertwined. We discuss with Mike Kirkpatrick, SVP of Client Experience & Strategy at Mad*Pow and Russ Wilson, Chief Experience Officer and Head of Design at Fidelity Investments. Plus our weekly dose of good design. For links to resources we discuss on this episode, visit our show page: https://designmuseumfoundation.org/007-human-to-relationship-centered-design

Imagine if you could look into the future and see exactly what you’d look like, and how your life would turn out, based on the health and finance choices you make today. Do you think you’d delay instant gratification and behave in a smarter way? According to research experiments, you would!   It’s a lot easier said than done to change our behavior in order to help out our future selves. Vice President of Behavior Change Design at Mad*Pow, Amy Bucher, Ph.D., specializes in this challenge.   By talking with people to get their stories and using creative activities, Amy gets to the core of a person’s values, goals, motivators, and behaviors. Then, she designs a product that helps them achieve those end goals that are aligned with their values by using behavioral science and technology. In this episode, we chat with Amy about how exactly she does the incredible work that she does, and get a much greater understanding of why we behave the way we do and how we can ultimately behave in a way that better serves ourselves and society. For full show notes, please visit: https://www.baktashahadi.com/podcast Resources Mentioned:Values and Action Character Strength Survey: https://www.viacharacter.org/survey/account/register Connect with Amy Bucher:Amy's book: Engaged: Designing for Behavior Change: https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/ (20% off with code STORIESPODCASTENGAGED through July 14, 2020)Personal webpage: amybucherphd.comMad*Pow: madpow.comTwitter: @amybphd Follow/Support Stories of Transformation and Baktash Ahadi:Donate to the production of this podcast Follow on Instagram Follow on Facebook  Produced by: Dana Drahos Edited by: Joseph Gangemi Digital Marketing by: Katherine An Theme music by: Qais Essar Artwork by: Masheed Ahadi 

In this episode, I chat with the wonderful Amy Bucher, VP of Behavior Change from Mad*Pow in Boston in the United States. We chat about the emerging role of behavior change design and how it intersects with other disciplines like service design and user experience. I'll also cover off my personal unease with behavior change design, and unpack its ethical use - and sometimes its misuse - across industries. Amy gives fascinating examples of her work in healthcare and how she has used behavior change design to help improve the lives of people using those services. And we discuss how behavior change design practitioners sit within a more traditional design process and discuss the origins of her new book Engaged: Designing for Behavior Change on Rosenfeld Media. Now the folks over at Rosenfeld Media are amazing supporters of This is HCD and have given our listeners an exclusive 15% discount on Amys book! So all you have to do is go over to Rosenfeld Media and use the code HCDENGAGED to get the discount. https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/ https://www.madpow.com/ Amy on Twitter / https://twitter.com/amybphd Amy on LinkedIn / https://www.linkedin.com/in/amybucher/ This is HCD Network Design Politics Conference site Power of Ten with Andy Polaine EthnoPod with Jay Hasbrouck Bringing Design Closer with Gerry Scullion ProdPod with Adrienne Tan Getting Started in Design with Gerry Scullion Talking Shop with Andy Polaine and Gerry Scullion Decoding Culture with Dr. John Curran Connect with This is HCD Follow This is HCD us on Twitter Follow This is HCD on Instagram Sign up for our newsletter (we have lots of design giveaways!) Join the practitioner community on This is HCD Slack Channel Read articles on our This is HCD Network on Medium Support the show.

In this episode, I chat with the wonderful Amy Bucher, VP of Behavior Change from Mad*Pow in Boston in the United States. We chat about the emerging role of behavior change design and how it intersects with other disciplines like service design and user experience. I'll also cover off my personal unease with behavior change design, and unpack its ethical use - and sometimes its misuse - across industries. Amy gives fascinating examples of her work in healthcare and how she has used behavior change design to help improve the lives of people using those services. And we discuss how behavior change design practitioners sit within a more traditional design process and discuss the origins of her new book Engaged: Designing for Behavior Change on Rosenfeld Media. Now the folks over at Rosenfeld Media are amazing supporters of This is HCD and have given our listeners an exclusive 15% discount on Amys book! So all you have to do is go over to Rosenfeld Media and use the code HCDENGAGED to get the discount. https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/ https://www.madpow.com/ Amy on Twitter / https://twitter.com/amybphd Amy on LinkedIn / https://www.linkedin.com/in/amybucher/ This is HCD Network Design Politics Conference site Power of Ten with Andy Polaine EthnoPod with Jay Hasbrouck Bringing Design Closer with Gerry Scullion ProdPod with Adrienne Tan Getting Started in Design with Gerry Scullion Talking Shop with Andy Polaine and Gerry Scullion Decoding Culture with Dr. John Curran Connect with This is HCD Follow This is HCD us on Twitter Follow This is HCD on Instagram Sign up for our newsletter (we have lots of design giveaways!) Join the practitioner community on This is HCD Slack Channel Read articles on our This is HCD Network on Medium Support the show.

Amy Bucher is VP of Behavior Change Design at Mad*Pow and author of our newest book, Engaged: Designing for Behavior Change. Amy has a PhD. in Psychology, so you’d be forgiven for assuming that she works in academia. Instead, she ended up at an agency where she focuses on healthcare and the many different motivational factors that are at play in the way people live their lives. In this episode, Amy and Lou Rosenfeld discuss the ethics of data collection, self-determination theory, fitness apps, her new book, and more. Get Amy’s book: https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/ About Mad*Pow: https://madpow.com Amy’s recommended reading: Whisper Network by Chandler Baker https://www.amazon.com/Whisper-Network-Novel-Chandler-Baker/dp/1250205360 More about Amy: amybucher.com Follow Amy: twitter.com/amybphd

See Full Show Notes here: https://growensemble.com/sustainable-ux-james-christie SustainableUX Founder James Christie works as director of user experience at Mad*Pow, which partners with the likes of inspiring companies like Cigna Health and Cincinnati Children’s Hospital to make their interaction with clients more inclusive and accessible.  But as he started tapping more and more into his internal drive for purpose, he knew he sought more of it than what he was getting there. Yes, he enjoyed teaming up with fantastic nonprofit partners, but wasn’t as into collaborating with other clients driven by the bottom line. He wanted to make more of a positive impact.  And he was increasingly scared by how quickly climate change was intensifying.  “In software, I can help, but it’s not going to do you much good if the world’s on fire,” he says. “I began feeling increasingly irrelevant against that backdrop.” He began looking more deeply into the effects of his personal and professional carbon footprint, and how to measure digital impacts.  “What became more urgent was climate change,” he adds. “It’s become increasingly scary for me, as it has for many.” That led him to create, in a very hands-on and grassroots way, the SustainableUX Conference, to dig deep into how our ubiquitous digital habits affect energy use, pollution and more. He is also an active presenter (and writer) on topics including responsive design; in addition to SustainableUX, he has shared his research at South by Southwest (SxSW), IA Summit, UXPA International and UX Scotland. He and his small volunteer team hoped the first SustainableUX would attract 40 visitors. It drew 400. Year two, 1,300 attended online, with hundreds watching presentations after the fact, absorbing insight into everything from green web-hosting to biomimicry in design.  

Welcome to the Design Thinking podcast! I'm Dawan Stanford, your host. Today I'm interviewing Dustin DiTommaso. Dustin is a designer and researcher who works to integrate the study and application of behavioral science and human-centered design to develop digital interventions that change real-world behaviors. In 2009, he founded the Behavior Change Design practice at Mad*Pow, where he and his team have designed effective interventions for improving health, financial well-being, and life-long learning.   When he's not working on client challenges and creating new real-world interventions, Dustin teaches “Design for Behavior Change and Social Impact” at the Rhode Island School of Design. He also collaborates on grant work with colleagues from University College London's Centre for Behaviour Change and other academic affiliations.   Today, we travel down the path that Dustin took to get to where he is today. From his work at Botticelli Interactive, through the advertising world, and then back home to design, Dustin chats about his need to impact society in a meaningful way, and why behavior change design has resonated the most with him.   Dustin shares information on how he and his team approach their design projects and the methods they use to quantify and qualify third-party research. He also delves into their use of the COM-B model in creating, applying, and implementing their designs. They even use this framework when explaining the product to their clients!   Dustin shares several fantastic resources that he has written and used to inspire his design mind. He also provides some insights on how gamification in behavioral design has been used inappropriately and how it could be better.   Learn More About Today's Guest   Dustin on LinkedIn Dustin on Twitter: @DU5TB1N Mad*Pow   In This Episode   [01:28] Welcome to the show Dustin DiTommaso! He shares how he moved into designing for behavior change. [03:20] How self-determination theory and motivation helped shape Dustin's design practice. [04:39] After realizing advertising was not for him, Dustin met Amy Cueva, the founder of Mad*Pow, and moved into using design to change lives. [06:13] How do projects flow in behavioral design?  [11:15] When there are conflicts in the evidence, how do they compare and use that information?  [15:15] What kinds of methods do they use and how do they adapt them in the design stage? [16:16] The COM-B model and how it applies to behavioral change design. [22:19] COM-B is used to address all kinds of questions and tailor approaches for all involved. [23:30] How do new designers react to the model? [27:00] When walking clients through the details of the model and application, how do they break everything down?  [28:47] Do their client workshops help their team as well?  [32:38] Dustin shares more about his work in gainful design as applied to different contexts. [38:15] What approaches to teaching about gainful design have been working?  [42:53] Learn what resources Dustin recommends to those looking to get into behavioral design. [45:59] What is most impactful from a design perspective for those in public health?  [48:31] Some final resources… and how to find Dustin!     Links and Resources Design Thinking at Work The Reflective Practitioner by Donald Schon  Innovation with Information Technologies in HealthcareBotticelli Interactive Why We Do What We Do by Edward L. Deci Self-Determination Theory in Practice by Jennifer LaGuardia Design for How People Learn by Julie DirksenAR & VR for Behavior Change by Julie Dirksen, Dustin DiTommaso, and Cindy Plunkett The Art & Science of Engagement by Dustin DiTommaso Behavior Change Design: Toward a Vision of Motivational Technology; Solutions for Health & Healthcare Health Experience Design Conference (HXD 2018): Dustin DiTommaso - Keynote

Welcome to the Design Thinking podcast! I’m Dawan Stanford, your host. Today I’m interviewing Dustin DiTommaso. Dustin is a designer and researcher who works to integrate the study and application of behavioral science and human-centered design to develop digital interventions that change real-world behaviors. In 2009, he founded the Behavior Change Design practice at Mad*Pow, where he and his team have designed effective interventions for improving health, financial well-being, and life-long learning.   When he’s not working on client challenges and creating new real-world interventions, Dustin teaches “Design for Behavior Change and Social Impact” at the Rhode Island School of Design. He also collaborates on grant work with colleagues from University College London’s Centre for Behaviour Change and other academic affiliations.   Today, we travel down the path that Dustin took to get to where he is today. From his work at Botticelli Interactive, through the advertising world, and then back home to design, Dustin chats about his need to impact society in a meaningful way, and why behavior change design has resonated the most with him.   Dustin shares information on how he and his team approach their design projects and the methods they use to quantify and qualify third-party research. He also delves into their use of the COM-B model in creating, applying, and implementing their designs. They even use this framework when explaining the product to their clients!   Dustin shares several fantastic resources that he has written and used to inspire his design mind. He also provides some insights on how gamification in behavioral design has been used inappropriately and how it could be better.   Learn More About Today’s Guest   Dustin on LinkedIn Dustin on Twitter: @DU5TB1N Mad*Pow   In This Episode   [01:28] Welcome to the show Dustin DiTommaso! He shares how he moved into designing for behavior change. [03:20] How self-determination theory and motivation helped shape Dustin’s design practice. [04:39] After realizing advertising was not for him, Dustin met Amy Cueva, the founder of Mad*Pow, and moved into using design to change lives. [06:13] How do projects flow in behavioral design?  [11:15] When there are conflicts in the evidence, how do they compare and use that information?  [15:15] What kinds of methods do they use and how do they adapt them in the design stage? [16:16] The COM-B model and how it applies to behavioral change design. [22:19] COM-B is used to address all kinds of questions and tailor approaches for all involved. [23:30] How do new designers react to the model? [27:00] When walking clients through the details of the model and application, how do they break everything down?  [28:47] Do their client workshops help their team as well?  [32:38] Dustin shares more about his work in gainful design as applied to different contexts. [38:15] What approaches to teaching about gainful design have been working?  [42:53] Learn what resources Dustin recommends to those looking to get into behavioral design. [45:59] What is most impactful from a design perspective for those in public health?  [48:31] Some final resources… and how to find Dustin!     Links and Resources Design Thinking at Work The Reflective Practitioner by Donald Schon  Innovation with Information Technologies in HealthcareBotticelli Interactive Why We Do What We Do by Edward L. Deci Self-Determination Theory in Practice by Jennifer LaGuardia Design for How People Learn by Julie DirksenAR & VR for Behavior Change by Julie Dirksen, Dustin DiTommaso, and Cindy Plunkett The Art & Science of Engagement by Dustin DiTommaso Behavior Change Design: Toward a Vision of Motivational Technology; Solutions for Health & Healthcare Health Experience Design Conference (HXD 2018): Dustin DiTommaso - Keynote

This interview with Dr Amy Bucher highlights how behavioural science is being used in the industry to improve people's lives realistically and sustainably.Amy is the Behaviour Change Design Director for Mad Pow, based in Boston in the United States. Throughout her career, Amy has focused on crafting engaging and motivating solutions that help people change behaviour, especially related to health, wellness, learning, and financial well-being. Amy has worked as a Senior Strategist for CVS in their Digital Specialty Pharmacy, and with Johnson & Johnson Health and Wellness Solutions Group as Associate Director of Behavioural Science. Amy received her A.B. magna cum laude in psychology from Harvard University, and her M.A. and Ph.D. in organisational psychology from the University of Michigan, Ann Arbor, and excitingly is the author of the upcoming Rosenfeld Media book Engaged: Psychology for Digital Product Design.This episode provides a great overview of a very unique route into the behavioural sciences as well as the innovative ways that MadPow are developing industry leading techniques to make change happen.

Involved in social impact work without regards to the socioeconomic status of the communities

Critique is one of the most crucial conversations there is. How to ask for and get feedback when you need it is a core life skill. Without it, we're in the dark. Setting up a special time and place with clear rules and goals to get the crucial feedback you need to move forward…that's designing the conversation, and I can't think of a conversation that's more critical. Pun Intended! My guests today are the authors of the wonderful (and quick reading!) book “Discussing Design: Improving Communication and Collaboration through Critique” Adam Connor, VP Organizational Design & Training at the strategic design consultancy Mad Pow and Aaron Irizarry, Head of Experience Infrastructure at Capital One. Critique isn't just “fancy feedback”….Critique is about asking for and the designing the conversation you need to have, with the people you need to engage. Do you want: a Reaction, a clear Direction or deep analysis? That's Critique: it has rules and boundaries, and if you don't ask for critique, you can't get it. We dig into the 3 myths of Critique, how critique isn't really a designers skill, it's a life skill for anyone trying to bust out of the status quo. I want to highlight a few things you'll hear towards the end. I asked Adam and Aaron to discuss how they handle a few key aspects of the Conversation OS Canvas in their critiques, like power dynamics, turn-taking, and interfaces and spaces for the conversation. Invitation: The core point (and what the opening quote is all about) is that you get the critique you ask for. And that if someone *isn't* asking for critique it's pretty tricky to offer it to them successfully. In those cases, getting permission to give feedback is essential. Power:  Adam sets the ground rules that if you're invited to the critique session, your voice should be heard, and that in this session we're all equal. The facilitator is there to balance voices, to call out people who are to dominating or hiding in the conversation. Interface: I always say that when you change the interface you change the conversation. Adam and Aaron both prefer in-person critique conversations – email isn't designed to support the depth of communication real critique requires and as they say “Asynchronous feedback will never be the same as a live conversation.”  But as teams become more distributed and digital, they've found some benefit in doing a “pre-read” and a “notation round” in a tool like InVision or Mural, and then moving to a video call. Turn-Taking: While I am pretty obsessive about turn-taking, Adam says that he's sensitive to it, but doesn't want to over-control it, preferring an organic flow. He'll sometimes use a “round-robin” to make sure everyone speaks in turn and at least once. Finding a way to balance voices within an organic structure requires a skillful facilitator.   Adam Connor, Mad Pow https://madpow.com/about/team/adam-connor Aaron Irizarry, Capital One https://about.me/aaroni Discussing Design http://shop.oreilly.com/product/0636920033561.do   Video is here: https://www.youtube.com/watch?v=1zahbC1Mfks  

In this power-packed episode, Dr. Steve delivers the final part of this engaging series. Guests Amy Cueva and Amy Bucher of Mad*Pow are delivering high octane conversation on top-of-mind insights into the future of healthcare. NOTE:  If you haven't yet heard it, please listen to PART 1 per episode 70.  Get ready for some incredible insight on the following topics we discuss:  

On today's show, we have Amy Cueva and Amy Bucher of Madpow. Take one-part cutting-edge motivational science, add in a strong dash of design psychology, a high level of insight & innovative design...and round it off with 80 strongly-skilled and passionate professionals. And you have Mad*Pow, a market-leading design company that has worked with the top names in healthcare - including CVS Health, Harvard Pilgrim and even the CDC. This show episode was so chock full of great information, that it became the first ever 2-part interview series I have done! In this episode. Dr. Steve Ambrose, Amy Cueva, and Amy Bucher discuss the following:

What happens when you take apart the individual pieces that make up the design of your organization? And, more importantly, how do you make it better? That’s where Organizational Design comes into play. Lou chats with Adam Connor, VP of Organizational Design at Mad*Pow and author, about his upcoming workshop at Enterprise UX 2018, Transformation by Design. Transform your enterprise at Enterprise UX 2018: http://enterpriseux.net/ Follow Adam Connor on Twitter: https://twitter.com/adamconnor Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia

We explore how real scientific theories on motivational psychology can be used to create the ultimate content strategy with Marli Mesibov, VP of Content Strategy at Mad*Pow! Discover with us the power of psychology, what myths get crushed to the bone, the effective framework of user experience, and how to find your place in life! Amazing takeaways from this show: How the psychology of motivation helps content strategy Self Determination Theory: Autonomy, Competence, Relatedness Fear is not a motivator Positive motivation is POWERFUL Good content is findable, usable, useful, & searchable Apply a user experience framework to content “Either write something worth reading or do something worth writing” - Benjamin Franklin (the dude on the hundred dollar bill) Links Mad*Pow: http://madpow.com/ Marli Twitter: @marsinthestars   ConveyUX: http://madpow.com/insights/2018/2/conveyux Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely: https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248   Cheshire Impact: http://www.cheshireimpact.com/

Involved in social impact work without regards to the socioeconomic status of the communities

Alex Fair is a health innovation community leader, product developer, executive, public speaker, and business developer.  With the help of some fantastic people, he has had the great good fortune to have built, managed and done some interesting things. Here are a few of his favorites include MedStartr, HealthCareMD among others which can be found on his LinkedIn profile.   HERE is YOUR INVITATION: The MedStartr Challenge in November! If before Nov 30th 2017, visit: http://medmo17.medstartr.com/ If after November 30th, visit: crowdchallenges.com   Here's what you and your team can win!! $250,000 in funding $100,000 from Amazon $10,000 from Mad Pow 1-week accelerator 2 years of support from MedStartr   The Best Way To Contact Alex: Office Phone - 530-633-7827 Email - alex@medstartr.com   Alex's Show Notes: Why healthcare? Started with studying philosophy but after having seen several of his family members die of cancer, he wanted to do something more proximal and directly impactful in healthcare. Hot Topic that should healthcare leaders agenda: Innovation in large companies can be challenging.  Keep your eyes on the "3 guys and the dog".  They're innovating and can help you innovate too. Exciting project: Working to get 8 new companies in the portfolio.   Closing Thought: Keep Innovating.  No matter who you are or what you do, don't be afraid to wander and keep creating things.  

Listen in to Mad*Pow's podcast with Jen Briselli Managing Director of Experience Deign at Mad*Pow to learn what value participatory design can bring to your process and how to use it in your organization, including hands-on opportunities to try out fundamental tools, exercises and so forth. That and much more!

Mad*Pow's podcast series hosts Managing Director of Experience Strategy & Design, Jen Briselli, who discusses education and design's role in new educational platforms. How far education has come, what's new in the space, and what's left to be done.

If your personal or professional mission includes transforming the healthcare system through improved engagement, empowerment, empathy and efficiency, listen here to an interview with with Amy Cueva, Founder, Chief Experience Officer of Mad*Pow and Kelly Connors blogger of "Real Women on Health!"

Mad*Pow's Chris Hass interview's Mad*Pow's Ciara Taylor and Samantha Dempsey, the curators behind the Mad*Pow project, Designer's Oath. Read more about the Designer's Oath at www.designersoath.com.

Listen in to Mad*Pow's podcast series with Mad*Pow's host, Chris Hass as he interviews Adam Connor, head of Mad*Pow's organizational design and training team on his book, "Discussing Design". In this podcast, you'll hear about what you and your team can do you maximize the benefits of critique, strengthen collaboration, and hear the good the bad and the ugly of critique in a professional setting.

After reading former CFI Fellow Samantha Dempsey's article in Scientific America, "How Design Can Improve Health Care for Everyone," we knew we had to connect on Skype and pick her brain! Samantha brings great insight into the worlds between design and health care, working as an Experience Designer for Mad*Pow. She brought some incredible thoughts to the conversation, and we hope you enjoy listening!

Scout Addis, Managing Director at Mad*Pow Oakland, a design agency focused on improving the experiences people have with technology, organizations and each other joins Enterprise Radio. Discussing what Mad*Pow

Listen in to Mad*Pow's podcast series with Mad*Pow's host, Chris Hass as he interviews Adam Connor, head of Mad*Pow's organizational design and training team on his book, "Discussing Design". In this podcast, you'll hear about what you and your team can do you maximize the benefits of critique, strengthen collaboration, and hear the good the bad and the ugly of critique in a professional setting.

Listen in to Mad*Pow's podcast series with Mad*Pow's host, Chris Hass as he interviews Adam Connor, head of Mad*Pow's organizational design and training team on his book, "Discussing Design". In this podcast, you'll hear about what you and your team can do you maximize the benefits of critique, strengthen collaboration, and hear the good the bad and the ugly of critique in a professional setting.