Podcasts about traditional tv

Next in Media spoke with Sean Cunningham, president and CEO of the Video Advertising Bureau, on the industries debate over what constitutes premium content, and why in his view brands should demand far more control and transparency for their campaigns on social platforms.Takeaways:• State of the TV Ad Market: The TV ad market is in flux, influenced by shifts to streaming, social video, and significant changes in major players and distribution formats.• Importance of Premium Content: Premium video content is defined by being professionally produced, long-form, significantly engaging, and brand-safe, which distinguishes it from user-generated content and social videos.• Brand Safety Concerns: There is a growing emphasis on brand safety, with many advertisers becoming increasingly cautious about where their ads are placed, particularly on platforms that lack transparency.• Role of AI in Media Buying: AI and automation are becoming more integrated into media buying and planning, raising concerns about transparency and the potential for decreased brand safety.• Granularity in Ad Placement: Advertisers are demanding greater granularity and transparency in ad placement, including details about platform type, device, content length, and the nature of the content.• Trust and Partnership: The trust between marketers and media partners is crucial, particularly in ensuring that investments lead to effective advertising and that there is a clear path to remedy any issues that arise.• Evolving Role of Media Agencies: Media agencies must continue to evolve, offering sophisticated tools and strategies that go beyond traditional media buying to thrive in the changing landscape.• Dual Focus on Brand and Performance: Successful marketing strategies should balance long-term brand-building efforts with short-term performance goals.• Future of Premium Advertising: The industry needs to clearly define what constitutes a premium advertising experience to avoid commoditization and ensure continued investment in high-quality content. Guest: Sean CunninghamHost: Mike ShieldsSponsored by: Acast & Precise TVProduced by: FEL Creative

TAKEAWAYSDiscussion about the upcoming release of the EA Sports College Football 2025 video game and its potential impact on businessesEmphasizing the importance of leveraging the game for marketing and promotional opportunitiesIdeas for businesses to capitalize on the excitement surrounding the game, such as hosting release parties, giveaways, and NIL deals with college athletesImportance of providing actionable advice and real-life tips to the audiencePromotion of sponsor, Brandon Bills, and the benefits of using their custom merchandise servicesDominance of YouTube in the media landscape and its impact on viewershipImportance of businesses having a presence on YouTube and running ads to reach their target audience effectivelyExcitement about Amazon Prime Day and potential deals available to Prime membersVolkswagen's investment in Rivian and its potential impact on the electric vehicle marketDiscussion on the design, appeal, and market appeal of electric vehicles, specifically the Rivian and Tesla CybertruckTIMESTAMPSThe introduction (00:00:00) Introduction to the podcast and a mention of a sponsor, Rudy Rick Stein's podcast.The start of the show (00:01:03) The hosts introduce the show and mention the number of downloads and episodes.Casual conversation and gratitude (00:01:26) Casual conversation between the hosts, expressing gratitude and discussing the podcast production.Discussion about the weather and video games (00:03:02) The hosts talk about the weather and reminisce about video games, specifically the upcoming release of EA Sports College Football 2025.Importance of the video game release (00:06:34) The hosts discuss the significance of the video game release in the context of the gaming and esports industry.Marketing and promotional opportunities (00:13:00) The hosts discuss how businesses can leverage the release of the video game for marketing and promotional opportunities, including giveaways and tie-ins with college sports.Sponsorship mention and promotion (00:17:14) The hosts mention their sponsor, Brandon Bills, and promote their custom merchandise services.Closing remarks about the sponsor (00:20:57) The hosts conclude with positive remarks about their sponsor, Brandon Bills, emphasizing the ease of working with them and the quality of their products.The rise of YouTube dominance (00:21:45) Discussion on how YouTube is dominating traditional TV and the shift in media consumption habits.The impact of YouTube on viewership (00:23:52) Exploration of how YouTube's dominance is shaping the media consumption habits of the younger generation and its impact on traditional TV.Business implications of YouTube dominance (00:30:28) Insights into the importance for businesses to have a presence on YouTube and the value of running ads on the platform.Amazon Prime Day (00:33:55) Discussion about the annual Amazon Prime Day event, including the benefits and experiences of shopping during the sale.Dave and Busters experience (00:36:23) Anecdotes about a visit to Dave and Busters and the experience of redeeming tickets for prizes, including a humorous story about a Roomba vacuum.Volkswagen's investment in Rivian (00:42:21) Analysis of Volkswagen's investment in Rivian, a struggling electric vehicle maker, and its potential impact on the EV market.Electric Cars and Design (00:43:39) Discussion on the design and appeal of electric cars, specifically the Rivian, and concerns about longevity and affordability.Cybertruck and Specialized Vehicles (00:46:36) Comparison of the Rivian to the Tesla Cybertruck, concerns about specialized vehicles, and the increasing presence of the Cybertruck in Miami.Summertime and Sign-off (00:49:27) Casual conversation about the heat, upcoming rainstorm, and sign-off with well wishes for the weekend and Independence Day. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

This week, media executives have been busy trying to impress advertisers at the annual “upfronts,” where major TV networks showcase their stars, new programs and the potential size of their audiences. It’s a show in its own right. “Tonight Show” host Jimmy Fallon did his version of Beyonce’s “Texas Hold ‘Em” at NBC's upfront Monday. But this year, Big Tech is looking to cash in. Marketplace’s Lily Jamali spoke about it with Reuters reporter Sheila Dang, who said ad spending on digital has surpassed that of traditional TV for the first time. The next $50,000 in donations to Marketplace will be matched, thanks to a generous gift from Dr. Joe Rush of Florida. Give now and double your impact.

This week, media executives have been busy trying to impress advertisers at the annual “upfronts,” where major TV networks showcase their stars, new programs and the potential size of their audiences. It’s a show in its own right. “Tonight Show” host Jimmy Fallon did his version of Beyonce’s “Texas Hold ‘Em” at NBC's upfront Monday. But this year, Big Tech is looking to cash in. Marketplace’s Lily Jamali spoke about it with Reuters reporter Sheila Dang, who said ad spending on digital has surpassed that of traditional TV for the first time. The next $50,000 in donations to Marketplace will be matched, thanks to a generous gift from Dr. Joe Rush of Florida. Give now and double your impact.

Catalyst is a Creative Industries podcast, from Chapman University. Each episode features Chapman students who have completed a Podcasting course through the Center for Creative and Cultural Industries at the university. Students who had no podcasting experience or technical ability in the genre before taking the course were able to contribute all the segments to Catalyst this season with the goal being that they will take this ‘hands-on' experience and carry it over to the launching of their very own series. Each episode of Season 11 will feature one to two different interviews conducted by CCI students, exploring different aspects of the Creative and Cultural Industries. This week's Catalyst episode comes in like a gale force wind when Alia Hagi speaks with Hawaiian weatherman and television personality, Guy Hagi. Alia discusses with Guy how his career has spanned both traditional broadcasting and the digital landscape focusing on how Instagram and meme culture combined with Guy ability to convey his charming personality when broadcasting came together to make him a standout in his field. Guy touches on the importance of an authentic connection with the audience and they conclude by talking about how Guy's experiences highlight the changing landscape of media consumption, and the role authenticity plays in keeping viewers engaged nowadays. The second interview this week focuses on Amy Ambatielos who sat down to talk with Sofie Kassaras about her current career as the Director of Educational Partnerships for a startup called BrainTrust Tutors, but also about the lead up to this position when she worked for over ten years as a producer for various journalism and television studios, including HGTV, CNN, and Dr. Phil. They discuss Amy's journey through grad school and follow her career trajectory from HGTV and Dr. Phil, to her 7-year run at CNN Money [Currently CNN Business]. They discuss some of the challenges that she faced in that time, and how she used skills from each experience and/or job to propel her to the next step. They also talk about how social media came to be a factor in the way companies like CNN looked at and presented content. They wrap up the interview with Amy's transition to working in education, and how the skills in relationships and communication she acquired as a journalist aided her in her journey to where she is now.

Dirt racing and television. It's something that hasn't happened much, but what are the reasons why? We'll dive in today, and talk about the challenges, recent comments about it from a key racing figure, and even some rumors.

If you have a client or you are a client, being on the radio can be one of the most effective ways to get your message out to the public. They typically have more time than other platforms, which can allow you to really make your case to an external audience. But “What Makes a Great Radio Interview”? Join “Can You Hear Me?” co-hosts Eileen Rochford and Rob Johnson as they ask WBBM Newsradio Anchor Rob Hart that very question. Meet Our GuestRob Hart, a Chicago native with over 20 years of experience on some of the great radio stations in the Midwest. His radio career started in 2000 at WTMJ Radio in Milwaukee. Since then he has worked at WGN Radio in Chicago, the former WIQI-FM, and 97.9 The Loop. He was also the host of “The Daily Dish” and a Martin Luther King Jr documentary for CBS News Radio.Click the links below to follow the Podcast and Co-Hosts on LinkedIn!Podcast LinkedInEileen Rochford,  CEO of The Harbinger GroupRob Johnson, President at Rob Johnson Communications

Fingers crossed for an on time flight for Willie Jackson, as he's booked to be LIVE with us from 9pm where we can take your questions and comments. Communications Minister Melissa Lee has been briefed that there is an "uncertain future" for "traditional television broadcasting". Maybe not the biggest headline in the country today, but interesting as what #BHN is and our social media conversation last night with Jordan Rivers A Photoshopping scandal has hit Australian as their youngest MP, 31 year old Georgie Purcell, has had an image of her edited for Channel 9, to give her larger breasts and a crop top with abdominals which were not in the original photo. We'll endeavour to open DISCORD tonight as well ================================================ Come support the work we're doing by becoming a Patron of ⁠⁠#BHN⁠⁠ www.patreon.com/BigHairyNews⁠ Merch available at www.BHNShop.nz Like us on Facebook www.facebook.com/BigHairyNews Follow us on Twitter. @patbrittenden @Chewie_NZ

Next in Media spoke with Ryan Detert, CEO of Influential, one of the top firms helping brands sort through the world of influencers and social platforms. Detert talked about the state of TikTok, and what many marketers miss regarding its power over younger audiences. Detert also talked about whether he sees potential in social shopping in the US, and which influencers are on the rise. Guest: Ryan DetertHost:Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take

Chuck Zodda and Mike Armstrong discuss the UAW strike against GM, Ford, and Stellantis, and what this strike means for American car buyers. Traditional TV is in unknown territory and might have killed itself. Rising rates make big companies even richer. Incomes grow in Greater Boston last year, but not as fast as inflation. China's economy still faces headwinds despite early signs of recovery.

A few years ago, at least two-thirds of Georgia-Pacific's ad dollars went to traditional TV. Now the channel accounts for less than 50% of the CPG giant's spending. “That has been a pretty big shift out of linear TV into more digital channels over the last few years,” said Laura Knebusch, vp of marketing at the parent company of brands including Angel Soft, Brawny and Dixie, said on the latest Digiday Podcast. As Georgia-Pacific's traditional TV spending has decreased, its investment in digital channels — specifically video, social and audio — has increased. And the marketer's approach to those channels mimics TV with a digital twist. Video, social and audio “are three areas that we've continued to be able to deliver a broader reach but do it even in a more targeted way against our consumer target,” she said. That being said, Knebusch noted that Georgia-Pacific is still spending more money on traditional TV than on streaming specifically. One inhibitor to its brands' spending more money on streaming is the fact that there are “still a lot of challenges when you look at cost and quality and making sure you can get the right reach and frequency,” she said.

Traditional TV or streaming — which do you think is winning? I have the surprising answer in this one-minute podcast.

The MacVoices Live! panel concludes this session with a look at the impact of price increases on popular streaming services like Spotify, YouTube, and Peacock.  As Chuck Joiner, David Ginsburg, Mike Potter, Ben Roethig, Brian Flanigan-Arthurs, Jim Rea, Eric Bolden, and Web Bixby delve into the effects of rising prices on consumer decisions, they also explore the shifting landscape of streaming services cutting ties with traditional cable providers. The conversation continues, touching on a wide range of topics from YouTube's dominance and its impact on content creators to the resurgence of interest in cable and satellite TV due to the growing complexity and cost of streaming services. (Part 3)  Today's MacVoices is supported by Factor. Visit FactorMeals.com/macvoices and use the code macvoices50 to get 50% off! Show Notes: Chapters: 0:01:23 Streaming services severing ties with cable companies0:04:10 The Shift from Traditional TV to YouTube0:05:51 YouTubers Making a Living through Their Channels0:06:34 YouTube vs. Scripted Shows: Different Content Preferences0:08:30 Consumers Caught in the Middle of Carrier Disruptions0:09:08 Peacock and Spotify raise prices, market performance discussed0:10:35 Peacock: A Cool Name for NBC's Streaming Service0:12:05 The Benefits of Peacock and the Appeal of Cable/Satellite TV0:13:38 The Friction in Obtaining Desired Content0:18:37 The Friction of Exclusive Content0:20:24 The Desire for A La Carte Channel Selection0:24:04 Unraveling the Connection: Elon Musk's Exfinity0:24:43 Elon Musk's Naming Struggle0:26:40 Special Plug for Ben and MacVoices Episode Links: Warner Bros. Discovery Is Moving Away From Traditional Cable TV Channels As It Changes Strategy Internationallyhttps://cordcuttersnews.com/warner-bros-discovery-is-moving-away-from-traditional-cable-tv-channels-as-it-changes-strategy-internationally/ Vinegarhttps://apps.apple.com/sg/app/vinegar-tube-cleaner/id1591303229 SummerFest 2023https://www.artisanalsoftwarefestival.com Guests: Web Bixby has been in the insurance business for 40 years and has been an Apple user for longer than that.You can catch up with him on Facebook, Twitter, and LinkedIn. Eric Bolden is into macOS, plants, sci-fi, food, and is a rural internet supporter. You can connect with him on Twitter, by email at embolden@mac.com, on Mastodon at @eabolden@techhub.social, and on his blog, Trending At Work. Brian Flanigan-Arthurs is an educator with a passion for providing results-driven, innovative learning strategies for all students, but particularly those who are at-risk. He is also a tech enthusiast who has a particular affinity for Apple since he first used the Apple IIGS as a student. You can contact Brian on twitter as @brian8944. He also recently opened a Mastodon account at @brian8944@mastodon.cloud. Mark Fuccio is actively involved in high tech startup companies, both as a principle at piqsure.com, or as a marketing advisor through his consulting practice Tactics Sells High Tech, Inc. Mark was a proud investor in Microsoft from the mid-1990's selling in mid 2000, and hopes one day that MSFT will be again an attractive investment. You can contact Mark through Twitter, LinkedIn, or on Mastodon. David Ginsburg is the host of the weekly podcast In Touch With iOS where he discusses all things iOS, iPhone, iPad, Apple TV, Apple Watch, and related technologies. He is an IT professional supporting Mac, iOS and Windows users. Visit his YouTube channel at https://youtube.com/daveg65 and find and follow him on Twitter @daveg65 and on Mastodon at @daveg65@mastodon.cloud. Michael Potter  is the Executive Producer of For Mac Eyes Only, and the organizer of the annual Macstock Conference and Expo. Mike's love-affair for all things Apple began in his Junior High's Library playing Lemonade Stand on a pair of brand new Apple ][+ computers. His penchant for Apple gear continued to be nurtured by the public school system when, in High School, he was hired as a lab supervisor to help run the Apple ][e lab for his fellow students and their Print Shop needs. Then, further still, in college he often opted to help a friend with her Computer Graphics coursework instead of focusing on his own studies, but only because it helped get him closer to the Mac-lab. Jim Rea has been an independent Mac developer continuously since 1984. He is the founder of ProVUE Development, and the author of Panorama X, ProVUE's ultra fast RAM based database software for the macOS platform. Follow Jim at provue.com and via @provuejim on Twitter. Ben Roethig has been in the Apple Ecosystem since the System 7 Days. He is the a former Associate Editor with Geek Beat, Co-Founder of The Tech Hangout and Deconstruct and currently shares his thoughts on RoethigTech. Contact him on  Twitter and Mastodon. Support:      Become a MacVoices Patron on Patreon     http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:     http://macvoices.com      Twitter:     http://www.twitter.com/chuckjoiner     http://www.twitter.com/macvoices      Mastodon:     https://mastodon.cloud/@chuckjoiner      Facebook:     http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:     http://www.facebook.com/macvoices/      MacVoices Group on Facebook:     http://www.facebook.com/groups/macvoice      LinkedIn:     https://www.linkedin.com/in/chuckjoiner/      Instagram:     https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes     Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

The MacVoices Live! panel concludes this session with a look at the impact of price increases on popular streaming services like Spotify, YouTube, and Peacock.  As Chuck Joiner, David Ginsburg, Mike Potter, Ben Roethig, Brian Flanigan-Arthurs, Jim Rea, Eric Bolden, and Web Bixby delve into the effects of rising prices on consumer decisions, they also explore the shifting landscape of streaming services cutting ties with traditional cable providers. The conversation continues, touching on a wide range of topics from YouTube's dominance and its impact on content creators to the resurgence of interest in cable and satellite TV due to the growing complexity and cost of streaming services. (Part 3) [embed]http://traffic.libsyn.com/maclevelten/MV23213.mp3[/embed] Today's MacVoices is supported by Factor. Visit FactorMeals.com/macvoices and use the code macvoices50 to get 50% off! Show Notes: Chapters: 0:01:23 Streaming services severing ties with cable companies 0:04:10 The Shift from Traditional TV to YouTube 0:05:51 YouTubers Making a Living through Their Channels 0:06:34 YouTube vs. Scripted Shows: Different Content Preferences 0:08:30 Consumers Caught in the Middle of Carrier Disruptions 0:09:08 Peacock and Spotify raise prices, market performance discussed 0:10:35 Peacock: A Cool Name for NBC's Streaming Service 0:12:05 The Benefits of Peacock and the Appeal of Cable/Satellite TV 0:13:38 The Friction in Obtaining Desired Content 0:18:37 The Friction of Exclusive Content 0:20:24 The Desire for A La Carte Channel Selection 0:24:04 Unraveling the Connection: Elon Musk's Exfinity 0:24:43 Elon Musk's Naming Struggle 0:26:40 Special Plug for Ben and MacVoices Episode Links: Warner Bros. Discovery Is Moving Away From Traditional Cable TV Channels As It Changes Strategy Internationally https://cordcuttersnews.com/warner-bros-discovery-is-moving-away-from-traditional-cable-tv-channels-as-it-changes-strategy-internationally/ Vinegar https://apps.apple.com/sg/app/vinegar-tube-cleaner/id1591303229 SummerFest 2023 https://www.artisanalsoftwarefestival.com Guests: Web Bixby has been in the insurance business for 40 years and has been an Apple user for longer than that.You can catch up with him on Facebook, Twitter, and LinkedIn. Eric Bolden is into macOS, plants, sci-fi, food, and is a rural internet supporter. You can connect with him on Twitter, by email at embolden@mac.com, on Mastodon at @eabolden@techhub.social, and on his blog, Trending At Work. Brian Flanigan-Arthurs is an educator with a passion for providing results-driven, innovative learning strategies for all students, but particularly those who are at-risk. He is also a tech enthusiast who has a particular affinity for Apple since he first used the Apple IIGS as a student. You can contact Brian on twitter as @brian8944. He also recently opened a Mastodon account at @brian8944@mastodon.cloud. Mark Fuccio is actively involved in high tech startup companies, both as a principle at piqsure.com, or as a marketing advisor through his consulting practice Tactics Sells High Tech, Inc. Mark was a proud investor in Microsoft from the mid-1990's selling in mid 2000, and hopes one day that MSFT will be again an attractive investment. You can contact Mark through Twitter, LinkedIn, or on Mastodon. David Ginsburg is the host of the weekly podcast In Touch With iOS where he discusses all things iOS, iPhone, iPad, Apple TV, Apple Watch, and related technologies. He is an IT professional supporting Mac, iOS and Windows users. Visit his YouTube channel at https://youtube.com/daveg65 and find and follow him on Twitter @daveg65 and on Mastodon at @daveg65@mastodon.cloud. Michael Potter  is the Executive Producer of For Mac Eyes Only, and the organizer of the annual Macstock Conference and Expo. Mike's love-affair for all things Apple began in his Junior High's Library playing Lemonade Stand on a pair of brand new Apple ][+ computers. His penchant for Apple gear continued to be nurtured by the public school system when, in High School, he was hired as a lab supervisor to help run the Apple ][e lab for his fellow students and their Print Shop needs. Then, further still, in college he often opted to help a friend with her Computer Graphics coursework instead of focusing on his own studies, but only because it helped get him closer to the Mac-lab. Jim Rea has been an independent Mac developer continuously since 1984. He is the founder of ProVUE Development, and the author of Panorama X, ProVUE's ultra fast RAM based database software for the macOS platform. Follow Jim at provue.com and via @provuejim on Twitter. Ben Roethig has been in the Apple Ecosystem since the System 7 Days. He is the a former Associate Editor with Geek Beat, Co-Founder of The Tech Hangout and Deconstruct and currently shares his thoughts on RoethigTech. Contact him on  Twitter and Mastodon. Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss 00:01:23 Streaming services severing ties with cable companies 00:04:10 The Shift from Traditional TV to YouTube 00:05:51 YouTubers Making a Living through Their Channels 00:06:34 YouTube vs. Scripted Shows: Different Content Preferences 00:08:29 Consumers Caught in the Middle of Carrier Disruptions 00:09:08 Peacock and Spotify raise prices, market performance discussed 00:10:35 Peacock: A Cool Name for NBC's Streaming Service 00:12:04 The Benefits of Peacock and the Appeal of Cable/Satellite TV 00:13:37 The Friction in Obtaining Desired Content 00:18:37 The Friction of Exclusive Content 00:20:23 The Desire for A La Carte Channel Selection 00:24:04 Unraveling the Connection: Elon Musk's Exfinity 00:24:43 Elon Musk's Naming Struggle 00:25:08 Introduction and Contact Information 00:26:39 Special Plug for Ben and MacVoices Episode

Tony Marlow is the Global Chief Marketing Officer of LG Ads. He previously worked at Integral Ad Science as a Chief Marketing Officer. Tony Marlow attended the University of Wollongong. 00:00 - 00:24 In the context of using data to ensure relevance, I think that's one of the big advantages of connected television versus the traditional version. Traditional TV arguably was just "spray and pray". —Tony Marlow 00:25 - 00:41 Welcome to Peppershock Media's Marketing Expedition Podcast 00:42 - 01:22 Tony's Background 01:23 - 15:20 Marketing Essentials Moment: Estimating Process as an Agency 15:21 - 15:55 Welcome to the show, Tony! 15:56 - 20:18 An overview of Tony's journey helping marketers in the infancy of online marketing 20:19 - 26:13 Having the opportunity to be performance storytellers as marketers 26:14 - 29:54 Relevance drives effectiveness 29:55 - 34:12 Tailoring your messaging based on viewership habits 34:13 - 37:56 Generative AI capabilities 37:57 - 41:46 Feeding the AI learning machines 41:47 - 42:36 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click to apply for a special offer for friends of this podcast. 42:37 - 48:02 The trend toward ad-supported models 48:03 - 51:57 Subscription cycling 51:58 - 53:50 Optimizing discoverability and voice search features 53:51 - 58:47 Shift in podcast listenership 58:48 – 1:03:21 Brand demand and field command 1:03:22 - 1:06:38 Career aspirations 1:06:39 - 1:07:30 Reach further with LG Ads Solutions. Visit: lgads.tv 1:07:31 - 1:08:41 Thank you so much, Tony! Share this podcast! 1:08:42 - 1:09:12 Give us a Review! Enjoy your marketing journey! 1:09:13 - 1:09:59 Join The Marketing Expedition Community today! #digitalmedia, #thoughtleadership, #digitaladvertising, #advertisingandmarketing #ctv #ott #ctvadvertising #advertising #branding #marketing #business #entrepreneur

Jordan Levin, general manager of Rooster Teeth on surviving the streaming wars as niche player, reaching gamers, business model fluctuations and the future of traditional TV. Next in Media talked to Levin about the company's journey from subscription video service to podcasting giant and gaming fandom hub within the Warner Discovery kingdom. Guest: Jordan LevinHost: Mike ShieldsIn Partnership with: Beet.TVSponsored by: MiQProduced by: Fresh Take

From 5-7 AM, NewsRadio WFLA Anchor Chris Trenkman runs through today's top stories, including a "Balloon Brigade" hobby club that said their balloon over Alaska has gone missing, fearing the U.S. Air Force shot it down. ABC News Correspondent Alex Stone breaks down a proposal to deal with hidden fees. ABC News Entertainment Correspondent Jason Nathanson explains why streaming will overtake traditional TV watching in 2023. Ryan does a quiz with Dana to see if she knows the audio intros of the streaming services. NewsRadio WFLA National Correspondent Erin Real updates us on food prices. Dana has trending stories involving Bruce Willis and PA Senator John Fetterman. Executive Editor of Cigar Aficionado David Savona checks in to preview the upcoming Big Smoke Meets Whisky Fest in South Florida.

For the first time in US history, the typical amount of time people spend on streaming platforms such as Netflix, TikTok and YouTube will go beyond the time spent seeing conventional TV, according to market tracker Insider Intelligence.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Traditional TV's daily average is just under 3 hours. Streaming is expected to jump to 3 hours and 11 minutes. Not a huge margin—but a symbolic passing of the torch. 

The combination of attention across streaming and linear television is a massive, undermonetized opportunity, says Blockgraph CEO Jason Manningham. But if traditional TV players don't get more creative with their data, they'll lose out to the Big Tech platforms. It's a familiar tale.

50. Chris Van Vliet is a 4x Emmy Award Winner, Host of the "Insights" podcast, and Hollywood's best reporter. In this episode we get a career/life retrospective with Chris. TAKE BIG SWINGS! (CVV39) VIDEO: https://youtu.be/bYnREMvdW5I Chapters 0:00 - Intro 1:53 - Was CVV Always Outgoing? 4:10 - Does He Ever Get Nervous? 6:18 - Vague Goals Get Vague Results 6:57 - Building Connections With Guests | Dwayne Johnson 8:43 - Leslie Mann & Dakota Johnson  12:10 - Anne Hathaway | Forward Young Man 15:01 - Legendary & Viral Moments | Take Big Swings 16:49 - First "Pinch Me" Moment 18:10 - Did CVV Know He Would End Up In Entertainment? 20:30 - Transition from Traditional TV to Online 22:23 - The Process of Press Junkets 25:52 - Finding Great Questions 28:57 - Questions CVV Wished He Asked 29:52 - Reporter Rivalries 31:00 - Off Camera Moments 32:57 - Exclusive Stories | GOTCHA! Reporting 34:56 - The Power of #socialmedia  36:18 - Getting Guests on Podcasts 38:15 - LA | Working in Different Environments 41:09 - Family Influence 42:25 - Being Involved in Controversy 44:07 - Visiting LA vs Living in LA  --- Send in a voice message: https://anchor.fm/arman-zaidi/message

For this next season of the Media Voices Podcast, kindly sponsored by Poool, we'll be publishing ten episodes exploring the biggest trends of 2022 and how they affect publishers; from subscriptions and membership to local news, platforms, emerging technology and more. This first episode explores how key moments in broadcast, streaming and TV have shaped the media landscape this year. 2022 saw streaming overtake cable in the US, key talent leaving established media brands like CNN and the BBC, and subscription services come under pressure as consumer budgets begin to tighten. Some studios are launching ad-supported tiers to offer a cheaper option, while others consider ‘rundles' – recurring revenue bundles. The year has also seen big potential changes on the horizon for UK broadcasters. Channel 4 and the BBC have been through the wringer this year, with endless back-and-forth on the future of the licence fee and potential privatisation. New News UK station TalkTV has struggled to establish itself alongside rival GB News, despite heavy investment in production and talent. To discuss these trends and what they mean for publishers, we're joined by Charlotte Henry, a British journalist covering media, technology, culture and politics. She's behind The Addition newsletter and podcast, which publishes investigations, news and opinion on everything from Web3 explainers to broadcast trends. She was previously the UK Associate Editor of The MacObserver, and has written a book – Not Buying It – on the facts behind fake news. This season of Media Voices is sponsored by Pool, the Membership and Subscription Suite used by leading publishers like Future, Euronews, Elle Magazine France, Harvard Business Review and others from around the world. Their all-in-one platform helps publishers convert, manage and retain their members and subscribers. poool.tech | @PooolTech

On today's episode, we discuss how much sports are helping to keep traditional TV alive, how many Americans still have cable, and when (if ever) streaming will kill TV. "In Other News," we talk about the impact of smart TVs on viewing behavior and the significance of the Major League Soccer (MLS) and Apple TV+ deal. Tune in to the discussion with our analyst Paul Verna.   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2022 Insider Intelligence 

The basics of CTV and OTT (01:25)Real-world examples of CTV and OTT (03:12)How cost and placements help drive your video advertisement marketing plans (04:13)Gauging performance and KPI's (06:30)Placement Strategy (08:14)Direct vs Trade Desk (9:30)What are the pros of CTV & OTT (10:30)Potential downsides to CTV & OTT (15:55)How does Traditional TV advertisement work within Programmatic (19:58)TL;DL - closing thoughts and the main takeaway (21:58)New to Programmatic? Check out our primer episodeEmail us at info@GranularMarketing.comFollow us on Facebook

Could traditional TV finally be dead thanks to YouTube!? by Nick Espinosa, Chief Security Fanatic

In this episode of Bite Size SEO News, I talk about today's top stories you need to know:Story 1: Best Buy to sell search ads under its own in-house media company Story 2: France fines Google a record $170 million for making it too difficult to opt out of cookiesStory 3: New Report Finds Social Media Video Now Sees as Much Consumption Time as Traditional TVIf you'd like to learn more about me, visit https://richungseo.comRich Ung San Jose SEO 80 Descanso Dr #2315 San Jose, CA 95134 (408) 752-2947 

Anis Nabilah has hosted more than 50 TV cooking shows and is one of the most accomplished celebrity chefs in Malaysia. Being one of eight siblings, the kitchen is where she felt most connected with her family. In this episode, Chef Anis opened up about the challenges she faced as a young female chef in the TV industry and shared some dos and don'ts when it comes to cooking in the kitchen! “Teach what you know and before you teach, make sure you learn.” - Anis Nabilah Timestamps: [02:08] - Anis's kitchen memories with her mother [04:47] - Earning the “chef” title in Malaysia [08:06] - Culinary experience at Food Institute of Malaysia [09:52] - How Anis landed her first show, Icip-Icip, that became the first Malaysian show to be aired on Asian Food Network [14:14] - Her journey as a celebrity chef [18:02] - Navigating through challenges as a young female chef on TV [22:07] - Traditional TV vs. Online Content Creator [26:11] - Anis's favourite dish: Daging Salai Masak Lemak [27:41] - Tips for beginner cooks: SMELL IT [33:28] - New recipe book by Anis Nabilah [35:13] - Advice for aspiring TV chefs Business enquiries or collaborations - hellofoodiecanteen@gmail.com Read our articles Follow us on Instagram and Facebook for more

We look back at how Blockbuster made a huge mistake in not buying Netflix and what the future looks like for ITV and BT. Guests this week are Charlie Fricker of the Vermeer Global Fund and Harry Clancy of Vermeer Partners.

Welcome back to another episode of the Real Talk with JAM Podcast! We hope you enjoyed Episode 1 and are glad to have you here for Episode 2. As we cover the latest in society, today we will be diving in to the "cord-cutting" phenomenon. With the introduction of Disney+, 10 million people subscribed on the first day and that has only added to the increasing amount of people who are ditching their cable TV services for subscription based services. Is this trend growing and what are the benefits of having subscription based services? Also, millions of people today have never known what it is to have cable or over-the-air TV. Join John & Marcus (JAM) as they get to the root of the cause of "cord-cutters" and "cord-nevers."

On Ep.37 of "What's Good?": RIP Toni Morrison, how badly has Streaming gutted Traditional TV? How do other countries see the UK? And are Lil Nas X & Blanco Brown cultural appropriators?

ATT's DirectTV Now and Sling TV face massive setbacks in the first three months of 2019 Original Article: https://www.businessinsider.com/traditional-tvs-plan-to-fight-netflix-and-save-bundle-is-failing-2019-5 If you have any questions about online video news, then you know what to do, you Better Call Paul! Brought to you by: UnoDeuce Multimedia

Under new leadership, Univision is taking big strides toward bringing a new look and feel to its primetime schedule for the growing U.S. Hispanic audience. CMO Jessica Rodriguez details the many ways the company is doing things differently.

Under new leadership, Univision is taking big strides toward bringing a new look and feel to its primetime schedule for the growing U.S. Hispanic audience. CMO Jessica Rodriguez details the many ways the company is doing things differently.

Pat Gray Unleashed Topics: Hour 1: Homeland security claims there are around 500 criminals in the caravan… All capitalized letters scare students?... Going over the facts about Georgia’s residents being ‘purged’ of their vote. Hour 2: Monday night’s football game was a great one… Traditional TV is getting worse… Bundles could be the only thing saving cable companies… Frankie Muniz’s cat destroyed his life… JCPenney is headed towards bankruptcy and their not the only ones. Title: Immigration Then and Now | 11/20/18 Season: 2018 Episode: 222 Learn more about your ad choices. Visit megaphone.fm/adchoices

Christina Nicholson is a former TV reporter and anchor who has worked in markets from New York City to Miami. With her business, Media Maven, she helps entrepreneurs reach thousands, even millions, of their ideal customers or clients in minutes instead of months through the power of media without spending big bucks on advertising. We’re talking coverage in Forbes, the Today Show, Washington Post, and more! You can still see her in front of the camera as a host on Lifetime TV, in national commercials, on WPTV for her monthly segment, and read her work online in Huffington Post, Inc. Magazine, and Fast Company.   Podcast Highlights   Who is Christina Nicholson? Christina has always looked telling stories through media, she’s someone that likes to hear, read, or watch a good story. The things that resonate online are stories. She started writing stories from an early age and now her daughter is following in her footsteps. Being in the media has always been something that Christina has wanted to do, even when she was child in her family’s home movies she pretended to be a news anchor covering the story. Traditional TV media is a very competitive industry with only a handful of positions available in a large city. Christina spent hundreds of dollars sending her resume tapes to studios in different markets and she didn’t get her first job offer until two years of effort. Is themedia more competitive today? Media isn’t necessarily harder or easier than it was years ago, it’s just different. In the beginning, you would have a photographer that would follow you around, today, you are responsible for everything yourself. The nature of media has changed, what used to be earned media in editorial is slowly turning to paid. This is why influencer marketing is picking up. If something is obviously an ad, the audience is going to ignore it. You have to be savvy with social media and be everywhere all the time to succeed in today’s media environment. Has does an entrepreneur attract attention to get their story out? The biggest secret to getting earned media coverage without spending money is to give the journalist what they want and need, when they want and need it. Your pitch should talk about the journalist and what you can do for them, not what makes you so important. You have to ask why people will care. A lot of coverage comes from timeliness, it creates a sense of urgency around the story. What if someone is afraid of being on camera? You don’t have to be on TV, you can be on print, online, and on podcasts. There are lots of different kinds of media that don’t require you to get in front of a camera. If you want to reach more people, you have to get comfortable in front of the camera. Start with videos at home and get some practice in. Any interview on TV is just a conversation, just like when you’re on a podcast. What does it take to get earned media? A lot of people will call you promising to get you into the media, but they are actually just advertisements. Earned media can’t be guaranteed. Be careful of someone that is promising you something. Pay attention to what is breaking in your industry, if you position yourself correctly you can get into the media in a single day. You have to be pitching different people with different ideas so that you don’t come off to spammy. Journalists are on Twitter, if you want to build relationships you should engage them on where they spend a lot of their time. Get clear on where the ROI is and who you need to get in front of, then ask what media serves that purpose. Start building your media list and adding value to the journalist to build a relationship

1. Israel opens the new U.S embassy in Jerusalem. 2. Robots are being developed to take care of elderly patients. 3. Traditional TV is losing its young audience. 4. Avoiding TV commercials.

A shift in the way you watch TV has happened. Traditional TV is dead, right? Follow along in this conversation as we discuss the "new media" and what's in store for the future.Things We DiscussedLivestreaming is all growingEsports and how that market is exploding with new usersHQ Trivia is the new game show that everyone can play along withPeople are not afraid of long-form content such as Joe Rogan Experience There's a lot of money in playing games on TwitchWe're excited to be a part of The Podglomerate network. Find your next favorite show.We're proud to be sponsored by Discord and we'd love to connect with you there. To continue the conversation, join our server on Discord by going to https://discord.gg/futurebreakFuture Break is supported by CastBox, the fastest growing, highest rated podcast app on IOS and Android. CastBox has over 50 million free episodes that more than 15 million users download and listen to wherever, whenever. CastBox has also pioneered a brand new way to search - all you have to do is enter a keyword or phrase and CastBox will search all show titles and transcripts of every single episode, to deliver exactly what you’re looking for. So head on over to your app store, download CastBox and try it for yourself today.Check us out on Apple Podcasts, Spotify, TuneIn, Acast, and Castbox See acast.com/privacy for privacy and opt-out information.

This week's guest list includes: Dr. Michele Reed - Recap of Health & Wellness event Aris Persidis - Voter Moe - #HRCvTrump  C.S Keys - Belichick, Shutdown Corners, Traditional TV vs Streaming Shawn Armor - Charlotte vs Tulsa - tale of two cities

This week's guest list includes: Dr. Michele Reed - Recap of Health & Wellness event Aris Persidis - Voter Moe - #HRCvTrump C.S Keys - Belichick, Shutdown Corners, Traditional TV vs Streaming Shawn Armor - Charlotte vs Tulsa - tale of two cities

Ep 95 Is Traditional TV Advertising Dead Media Training April 4 16 Thanks for listening to Speaking with TJ Walker. The show about public speaking, media training, presentation skills, crisis communications, and presentation training. Please send any speaking-related questions you have directly to TJ at tj@mediatrainingworldwide.com and he will answer them in future episodes.   Please connect with us at Media Training Worldwide and post your questions here http://www.mediatrainingworldwide.com/blog/   On Facebook: https://www.facebook.com/tjwalkerinteractive Twitter: https://twitter.com/tjwalker Linkedin: T.J. Walker Youtube  https://www.youtube.com/user/MediaTraining iTunes: https://itunes.apple.com/podcast/id1072936158?mt=2&ls=1   Receive Free online Public Speaking or Media Training Course today http://www.mediatrainingworldwide.com/give-away.html   Call +1.212.764.4955 now to discuss a customized media training or presentation training program for you or your organization.   For keynote speech and media inquiries, call +1.212.764.4955   Online media and presentation training at  http://www.mediatrainingworldwide.com/online-training.html   Media Training Worldwide teaches people how to speak effectively to the media and to live audiences. We train people on all aspects of media training, public speaking, PowerPoint Presentations, crisis communications and presentation training.    

In this episode, Steve and Jen discuss Traditional vs Streaming TV Platforms. They discuss why TV is trending towards streaming platforms and their favorite streaming / broadcast shows. They then end with their "obsessions of the week."

Traditional TV and radio audiences are now able to discover your content via many platforms online, so how do you make sure your message and your programme doesn't get lost? Simon Ford is joined by BBC producers Jaine Sykes and Mike Kibblewhite, and author, copywriter and trainer Neil Taylor, to discuss how establishing the right tone and structuring your copy can help both novice and more experienced writers.