Podcasts about product marketing director

What if you could test drive your entire customer experience — before even writing a line of code? Agility isn't just about reacting fast — it's about thinking ahead, designing deliberately, and testing before committing. In an age where customer expectations shift by the minute, businesses can't afford to just “build and hope.” Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we're exploring how Generative AI-powered prototyping can help organizations visualize and refine the full customer journey before it's built — and why tools like Pega's Customer Engagement Blueprint are changing how brands think about strategy, customer-centricity, and innovation.To walk us through this, I'd like to welcome back to the show Tara DeZao, Sr. Product Marketing Director at Pega. About Tara De ZaoTara DeZao, Director of Product Marketing, AdTech and MarTech at Pega, is passionate about helping clients deliver better, more empathetic customer experiences backed by artificial intelligence. Over the last decade, she has cultivated a successful career in the marketing departments of both startups and Fortune 500 enterprise technology companies. She is a subject matter expert on all things marketing and has authored articles that have appeared in AdExchanger, VentureBeat, MarTech Series and more. Tara received her bachelor's degree from the University of California, Berkeley and an MBA from the University of Massachusetts, Amherst. RESOURCES Pega: https://www.pega.com https://www.pega.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsOnline Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrandDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

What if you could test drive your entire customer experience — before even writing a line of code? Agility isn't just about reacting fast — it's about thinking ahead, designing deliberately, and testing before committing. In an age where customer expectations shift by the minute, businesses can't afford to just “build and hope.” Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we're exploring how Generative AI-powered prototyping can help organizations visualize and refine the full customer journey before it's built — and why tools like Pega's Customer Engagement Blueprint are changing how brands think about strategy, customer-centricity, and innovation.To walk us through this, I'd like to welcome back to the show Tara DeZao, Sr. Product Marketing Director at Pega. About Tara De ZaoTara DeZao, Director of Product Marketing, AdTech and MarTech at Pega, is passionate about helping clients deliver better, more empathetic customer experiences backed by artificial intelligence. Over the last decade, she has cultivated a successful career in the marketing departments of both startups and Fortune 500 enterprise technology companies. She is a subject matter expert on all things marketing and has authored articles that have appeared in AdExchanger, VentureBeat, MarTech Series and more. Tara received her bachelor's degree from the University of California, Berkeley and an MBA from the University of Massachusetts, Amherst. RESOURCES Pega: https://www.pega.com https://www.pega.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsOnline Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrandDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In recent years, the integration of technology into everyday life has transformed various sectors, and the pet care industry is no exception. The advent of AI-driven satellite pet wearables represents a significant leap forward, offering pet owners innovative solutions for tracking and monitoring their pets' health and behavior. David Teaster, the Product Marketing Director at SATELLAI, discusses the implications, functionalities, and potential benefits of these cutting-edge devices.The Concept of Satellite ConnectivityAt the core of SATELLAI's pet wearables is the ability to maintain constant connectivity through satellite technology. Traditional pet trackers often rely on cellular networks, which can be unreliable in remote areas. In contrast, the satellite technology employed in these devices utilizes a Qualcomm 9205S modem, enabling direct satellite uplinks.This ensures that the pet tracker can send signals even when out of range of terrestrial cell phone towers. With global navigation satellite systems (GNSS) that connect with five satellite constellations, these wearables promise coverage across 180 countries and over 680 networks. This extensive coverage is crucial for pet owners who travel or live in rural areas, providing peace of mind that their pets can be located at all times.The Role of Artificial IntelligenceThe integration of artificial intelligence (AI) into the SATELLAI devices elevates their functionality beyond mere tracking. AI plays a pivotal role in health and behavior monitoring, offering insights that were previously unavailable to pet owners. By adapting technology from human smart wearables, the developers have created sensors capable of detecting a range of health metrics in pets. The AI system collects and analyzes data on a pet's activity levels, allowing it to establish baselines for normal behavior.What sets this technology apart is its ability to provide personalized insights. For instance, if a pet's activity level declines, the AI can alert the owner and suggest ways to encourage more movement. Additionally, it can identify breed-specific health concerns based on established data about common problems associated with certain breeds. This feature empowers pet owners to have informed discussions with their veterinarians, ultimately leading to better health outcomes for their pets.The Benefits of AI-Driven WearablesThe benefits of the SATELLAI AI-driven satellite pet wearables are manifold. Firstly, they provide pet owners with real-time data about their pets' activities and health, fostering a deeper understanding of their needs. This data can be invaluable for identifying potential health issues early on, allowing for timely intervention. For example, if a dog is less active than usual, the wearable can recommend consulting a vet about breed-specific conditions that may be affecting the pet's health.Moreover, the AI assistant embedded in these devices enhances the user experience by allowing owners to ask questions about their pets. This interactive feature not only makes the SATELLAI more accessible but also educates pet owners about their pets' health and behavior patterns. By enabling owners to track their pets' habits over time, these wearables create a comprehensive picture of a pet's well-being, which can be shared with veterinarians for more tailored care.Future Prospects and AvailabilityThe SATELLAI devices are available now. The SATELLAI Collar runs $499 and the SATELLAI Beacon runs $39.Conclusion: Safety and Security for Your PetSATELLAI pet wearables signify a transformative advancement in pet care technology. By combining satellite connectivity with artificial intelligence, these devices offer pet owners unprecedented access to their pets' health and behavior data. The ability to monitor activity levels, receive personalized health insights, and consult with veterinarians based on reliable data represents a new standard in responsible pet ownership. As these products become available, they hold the promise of improving the quality of life for pets and their owners alike, paving the way for a future where technology plays an integral role in pet care.Interview by Scott Ertz of F5 Live: Refreshing Technology.Sponsored by: Get $5 to protect your credit card information online with Privacy. Amazon Prime gives you more than just free shipping. Get free music, TV shows, movies, videogames and more. The most flexible tools for podcasting. Get a 30 day free trial of storage and statistics.

In recent years, the integration of technology into everyday life has transformed various sectors, and the pet care industry is no exception. The advent of AI-driven satellite pet wearables represents a significant leap forward, offering pet owners innovative solutions for tracking and monitoring their pets' health and behavior. David Teaster, the Product Marketing Director at SATELLAI, discusses the implications, functionalities, and potential benefits of these cutting-edge devices.The Concept of Satellite ConnectivityAt the core of SATELLAI's pet wearables is the ability to maintain constant connectivity through satellite technology. Traditional pet trackers often rely on cellular networks, which can be unreliable in remote areas. In contrast, the satellite technology employed in these devices utilizes a Qualcomm 9205S modem, enabling direct satellite uplinks.This ensures that the pet tracker can send signals even when out of range of terrestrial cell phone towers. With global navigation satellite systems (GNSS) that connect with five satellite constellations, these wearables promise coverage across 180 countries and over 680 networks. This extensive coverage is crucial for pet owners who travel or live in rural areas, providing peace of mind that their pets can be located at all times.The Role of Artificial IntelligenceThe integration of artificial intelligence (AI) into the SATELLAI devices elevates their functionality beyond mere tracking. AI plays a pivotal role in health and behavior monitoring, offering insights that were previously unavailable to pet owners. By adapting technology from human smart wearables, the developers have created sensors capable of detecting a range of health metrics in pets. The AI system collects and analyzes data on a pet's activity levels, allowing it to establish baselines for normal behavior.What sets this technology apart is its ability to provide personalized insights. For instance, if a pet's activity level declines, the AI can alert the owner and suggest ways to encourage more movement. Additionally, it can identify breed-specific health concerns based on established data about common problems associated with certain breeds. This feature empowers pet owners to have informed discussions with their veterinarians, ultimately leading to better health outcomes for their pets.The Benefits of AI-Driven WearablesThe benefits of the SATELLAI AI-driven satellite pet wearables are manifold. Firstly, they provide pet owners with real-time data about their pets' activities and health, fostering a deeper understanding of their needs. This data can be invaluable for identifying potential health issues early on, allowing for timely intervention. For example, if a dog is less active than usual, the wearable can recommend consulting a vet about breed-specific conditions that may be affecting the pet's health.Moreover, the AI assistant embedded in these devices enhances the user experience by allowing owners to ask questions about their pets. This interactive feature not only makes the SATELLAI more accessible but also educates pet owners about their pets' health and behavior patterns. By enabling owners to track their pets' habits over time, these wearables create a comprehensive picture of a pet's well-being, which can be shared with veterinarians for more tailored care.Future Prospects and AvailabilityThe SATELLAI devices are available now. The SATELLAI Collar runs $499 and the SATELLAI Beacon runs $39.Conclusion: Safety and Security for Your PetSATELLAI pet wearables signify a transformative advancement in pet care technology. By combining satellite connectivity with artificial intelligence, these devices offer pet owners unprecedented access to their pets' health and behavior data. The ability to monitor activity levels, receive personalized health insights, and consult with veterinarians based on reliable data represents a new standard in responsible pet ownership. As these products become available, they hold the promise of improving the quality of life for pets and their owners alike, paving the way for a future where technology plays an integral role in pet care.Interview by Scott Ertz of F5 Live: Refreshing Technology.Sponsored by: Get $5 to protect your credit card information online with Privacy. Amazon Prime gives you more than just free shipping. Get free music, TV shows, movies, videogames and more. The most flexible tools for podcasting. Get a 30 day free trial of storage and statistics.

In this episode, I talk with Gabriella Laster, Product Marketing Director at Elementor, about the upcoming Elementor v4 release. Gabriella explains why a major codebase rewrite was needed, highlighting significant performance improvements, a new CSS-first approach, more intuitive UI changes, and enhanced workflow features. She reassures existing users that v3 and v4 will coexist, ensuring a smooth transition without breaking sites. The episode also covers their commitment to developer documentation, ongoing user education, and no planned pricing changes. You can expect incremental rollouts throughout 2025 with opportunities to participate in early testing. If you rely on Elementor for your livelihood, or even just your own website, and want to know what Elementor v4 will mean for you, this episode is for you.

Is your data ready for GenAI-driven customer service? At Gartner Data & Analytics Summit in Orlando, I spoke with Iris Zarecki, Product Marketing Director at K2view, about how GenAI is transforming customer service and what it takes to make these projects successful.We discussed why customer service is one of the biggest use cases for GenAI, the critical role of data in ensuring AI delivers real value, and the key infrastructure requirements businesses need to move from pilot to production.#data #ai #gartnerorlando2025 #theravitshow

How do you keep the spark alive with MQLs when everyone's ready to call them dead? In this episode, Ruta and Emma sit down with Ross Howard, Product Marketing Director at Inbox Insight, to share a no-holds-barred conversation about the messy, hilarious, and sometimes maddening world of Marketing Qualified Leads. Rather than ditching MQLs altogether, our guest and hosts explore how a little relationship-building, a whole lot of content creativity, and a fresh look at aligning sales and marketing can make all the difference.We dive into: ✅ The truth behind the “MQL myth” and why these leads aren't the enemy✅ How early marketing blunders (hello, email typos!) paved the way for smarter strategies✅ Balancing lead gen and demand gen without sacrificing quality or your sanity✅ Creative multi-touch tactics that keep your audience engaged long after the first email✅ The secret sauce of building genuine connections, even when the system seems stacked against you✅ Insider marketing gossip that proves even the pros have their off daysIf you're ready to rethink your lead strategy without scrapping everything you've built, this episode is your new go-to guide. Let's embrace our MQLs for life—done right, they can be your secret weapon.We're Ruta and Emma, the marketing consultants behind Blame it on Marketing. If you're in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we're here for it.Visit blameitonmarketing.com and let's get this show on the road.

Craig and Keren Halpern, Product Marketing Director, Retail & Hospitality at Priority Software, discuss how Priority Software's ERP solutions help small to mid-sized retailers streamline operations and enhance customer experience. Halpern highlights Priority's tailored platform, which enables retailers to manage retail, POS, and ecommerce functions in one place. By consolidating essential retail processes, Priority Software offers flexibility and growth without the need for additional integrations, a crucial advantage for resource-conscious businesses. Halpern addresses the challenges facing small and mid-sized retailers in North America, particularly in a highly competitive market where they must deliver the same level of service as larger counterparts. Priority Software supports these businesses with a seamless omnichannel experience, merging physical and digital retail channels to meet customer expectations. Priority Software's centralized system allows retailers to maintain up-to-date inventory, personalize customer engagement, and manage operations across multiple locations with ease. The discussion also explores trends and future needs in retail, with Halpern emphasizing the importance of cloud-based point-of-sale (POS) systems for centralized management and operational ease. Through cloud POS, retailers benefit from simplified operations, better data visibility, and automated processes that improve both customer and employee experience. Interviewed this episode:Keren Halpern, Product Marketing Director, Retail & Hospitality at Priority SoftwarePriority Software This podcast is the audio version of the The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available. Subscribe, Rate, and Review our Retail Insider Podcast! Follow Craig:LinkedIn: www.linkedin.com/in/CraigPattersonTorontoInstagram: @craig_patterson_torontoTwitter: @RI_EIC Follow Retail Insider:LinkedIn: www.linkedin.com/company/Retail-InsiderFacebook: https://www.facebook.com/RetailInsider/Twitter: @RetailInsider_Instagram: @Retail_Insider_Canada Share your thoughts!Drop us a line at Craig@Retail-Insider.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show!Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Dan is joined by Amol Borkar, Product Marketing Director at Cadence. Since joining in 2018 as a senior product manager, he has led the development of many successful hardware and software products, including Tensilica's latest Vision 331 and Vision 341 DSPs and 4DR accelerator targeted for various vision, automotive and AI edge… Read More

Emma talks to Nicolas Favreau, Product Marketing Director for Lectra, about what Industry 4.0 means for fashion, how the industry can achieve higher levels of traceability and transparency, what role AI will play in extracting insights from unstructured fashion data - and much more.For more analysis of Lectra's new announcements, look for a full report on The Interline next week.

In this week's episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with Ross Howard, Product Marketing Director, Inbox Insight. The two chat about the research Inbox Insight presented at our Propolis Leader's Forum this year. They chatted about some of the biggest misconceptions when it comes to purchasing decisions, what content channels buyers are utilising, as well as the importance of trust - and how to cultivate this from a brand perspective over a long period of time. Plus, if you love a stat, Ross is chock-full of some surprising ones - if you want to learn more, you can also check out Inbox Insight's research here: https://www.inboxinsight.com/b2b-tech-buyer-behavior-stats/

En este episodio de Por las nubes de Atlassian hablamos con Andy Fernández, Product Marketing Director en Hycu, sobre la importancia de hacer un buen producto y marketing en el ecosistema Atlassian.

Omnichannel is now a top priority for most pharma brand and commercial leaders. There's a clear focus to embed omnichannel engagement and drive differentiating, consumer-like experiences within campaign plans and brand strategies. And while every organization is at a different maturity level, at IQVIA, we have seen a common trend that progress, regardless of your maturation, is harder and more limited than ever. In this podcast, IQVIA's Matthew Smith and Matthew Doyle host a roundtable discussion with Takeda's Chris Weber, Head of Customer Experience, U.S. Oncology, Julia Allen, Product Marketing Director, from Fresenius Medical Care, and Eisai's Jared Shechtman, Marketing Technology Solutions, who share their unique perspectives on where the pharma industry currently stands with omnichannel transformations, the challenges related to execution, and what's needed to be more successful in 2024 and beyond.

We are here at PegaWorld iNspire 2024 at the MGM Grand in Las Vegas seeing some amazing things, including how AI can transform the enterprise and been hands-on at the Innovation Hub. As the marketing world braces for the impact of the sunsetting of third-party cookies, innovative strategies are stepping up to redefine how businesses engage with customers. Joining us today to talk about this as well as the impact of Generative AI on enterprise marketing is Tara DeZao, Product Marketing Director, AdTech and MarTech at Pega, to explore these developments. RESOURCES Pega website: https://www.pega.com Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices

We are here at PegaWorld iNspire 2024 at the MGM Grand in Las Vegas seeing some amazing things, including how AI can transform the enterprise and been hands-on at the Innovation Hub. As the marketing world braces for the impact of the sunsetting of third-party cookies, innovative strategies are stepping up to redefine how businesses engage with customers. Joining us today to talk about this as well as the impact of Generative AI on enterprise marketing is Tara DeZao, Product Marketing Director, AdTech and MarTech at Pega, to explore these developments. RESOURCES Pega website: https://www.pega.com Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices

The NAB Trade Show in Las Vegas is a showcase for the latest innovation in the media world, and this year Avid will be at the forefront once more with new advances in AI, news workflows, video and audio interop, immersive mixing and more. In this episode of the Making the Media Podcast, we get a sneak preview of some of the latest developments which Avid will be demonstrating on the booth and reflect on some of the key customer workflow challenges which these solutions address. Our Guests This Episode Daliah Naor Daliah is the Director of Market Solutions at Avid looking after newsroom and video servers. Matt Feury Matt is the Senior Director of Market Solutions in charge of Media Composer and video post production Derk Hagedorn Derk is the Product Marketing Director for audio, looking after all of our audio solutions Ray Thompson Ray is the Senior Director of Alliances and Partnerships, working with our wide range of partners in the industry.   More Resources For more on this topic, check out Avid at NAB 2024 – Check out the Avid website for the latest updates on our plans for NAB Ingest and Playout White Paper – Where is the industry headed in the transition to IP for ingest and playout and what are the challenges involved? Download the White paper. Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim van den Broeck Theme Music: Greg “Stryke” Chin

Are you exploring product marketing? How should you break into the product marketing roles? In this episode, Saranya Ramamurthy, the Product Marketing Director of inFeedo, explains why she shifted from consultant work to product marketing. Saranya also shared her efforts in structuring her product marketing team and the role of the designer in marketing. Her magic touch in her position made an amazing impact on her leadership team. Let's join Saranya Ramamurthy today and learn how she made a difference as a product marketing director of inFeedo.

Industrial Talk is onsite at FABTECH 23 and talking to Riley Hall, Product Marketing Director at Fictiv about "On-Demand custom manufacturing made simple, fast and done right".  Here are some of the key takeaways from our conversation: Key points from the conversation: 1. Riley Hall is the Director of Product Marketing at Fictiv a digital manufacturing platform that specializes in providing high-quality CNC injection molding, 3D printing, and urethane cast parts. 2. Fictiv is disruptive in the manufacturing industry due to its network-based approach. Instead of the traditional process of contacting a local job shop for a quote, Fictiv allows customers to upload 3D models, instantly receive pricing using AI and ML, and get automated design feedback. 3. The network of nearly 300 manufacturing partners enables Fictiv to intelligently match specific part configurations with the right manufacturer, optimizing quality and efficiency. 4. Fictiv offers customers the flexibility to choose lead times and pricing options, making it cost-effective for various needs. 5. Trust is essential in manufacturing, and Fictiv emphasizes building trust with its customers and partners by providing expert advice and support. 6. The show, FABTECH, is essential for Fictiv to showcase its brand and innovative manufacturing solutions. The company is focused on de-risking the new product development process by enabling more design iterations and faster validation cycles. 7. Fictiv is committed to supporting small independent manufacturing businesses and aims to bring more manufacturing partners into its network. 8. Fictive's success is driven by its ability to tap into idle machine capacity, providing a win-win situation for customers and manufacturing partners. 9. Data and digital capabilities allow Fictiv to provide reliable on-time delivery and quality, with a 96% on-time delivery rate. 10. You can reach out to Fictiv by visiting their website, www.fictiv.com, and signing up for their services. Riley Hall's contact information is also available at riley.hall@fictiv.com. 11. The conversation took place at FABTECH in Chicago, a significant industry event for networking and showcasing innovations in manufacturing. The event is held annually and is organized by PMA and SME. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! RILEY HALL'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/hall-riley/ Company LinkedIn: https://www.linkedin.com/company/fictiv/ Company Website: https://www.fictiv.com/ PODCAST VIDEO: https://youtu.be/uDq0KSO9aSE THE STRATEGIC REASON "WHY YOU NEED TO PODCAST": OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Arduino:

In this episode, host Steve Morgan is joined by Mic McCully, Field CTO, and Jamie Smith, Product Marketing Director, at Snyk. Together, they discuss software supply chain attacks, what CISOs and security leaders need to know, and more. To learn more about our sponsor, Snyk, the developer security company, visit https://snyk.io

In this episode of B2B Marketing: The Provocative Truth, Benedict chats to Stuart Shingler about what performance really means in B2B.Despite performance marketing having been around for a while, there is still a lack of understanding about what it truly is, leading it to be conflated with and used interchangeably to digital marketing. But it's much more nuanced than that. What will really help marketers is not to get bogged down by what it means. Rather, it's important to build a culture of performance and use the metrics to inform marketing activities. How do you build that culture though? How can performance help build a reactive marketing function?Stuart Shingler is the VP of Brand and Product Marketing at Tink and has been a creative and driven marketer for 10+ years. Prior to his current role at Tink, he has also served as their Product Marketing Director and Demand Generation Director. Before Tink, Stuart held several positions at Klarna including Global Product Marketing Lead and Partner Marketing Manager. He has also held roles at Bythjul Norden AB, Brathay, and more. Before becoming a marketer, Stuart has also previously been a professional musician.You can find Stuart Shingler on Linkedin.You can watch full video versions of the podcast on our YouTube channel.Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.

Today Laura and Kevin discuss cybersecurity in the medical tech space with Samuel Hill. We cover ransomware, hacking pacemakers, the movie 21 Grams, dismemberment and more!Samuel Hill is the Product Marketing Director for Cyolo Security. He specializes in critical device security, resilient IT strategies, and process integrity. With a background in the Emergency Room and an M.A. in Strategic Leadership, Samuel is passionate about helping organizations grow and protect themselves effectively in industries such as manufacturing, banking, financial services, insurance, and oil and gas.*Please note that this episode contains discussions of violence and sexual content that some people may find disturbing. If you want to avoid this, skip from 9:59 seconds to 14:50.*

You don't have Google Analytics on your site?” “Nope, or the Facebook Pixel.”, said Tim. You don't have the Facebook Pixel on your site?” I asked, completely horrified. “Nope”, said Tim Soulo from Ahrefs. There was a tone to his voice that I couldn't quite make out… it felt like a sense of pride. Ahrefs like to do things their way. Since joining the business as Product Marketing Director (he was the only person in marketing) in 2015, Ahrefs has grown from 15 to just under 50 employees and over $40m in ARR (as per this Tweet from CEO Dmitry). That's approx. $800k in revenue per employee – the same as Facebook. And the kicker? They are 100% bootstrapped. How? This episode of Confessions of a B2B Marketer explains

The following episode was recorded at PegaWorld Inspire in Las Vegas, and I'm looking forward to this topic as well as sharing the conversation with my guest today. Today we're going to talk about the Autonomous Enterprise and how it benefits the customer experience as well as the business, plus the ethics of generative AI. To help me discuss this topic, I am joined by Tara DeZao, Product Marketing Director, AdTech and MarTech. RESOURCES Pega: https://www.pega.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

The following episode was recorded at PegaWorld Inspire in Las Vegas, and I'm looking forward to this topic as well as sharing the conversation with my guest today. Today we're going to talk about the Autonomous Enterprise and how it benefits the customer experience as well as the business, plus the ethics of generative AI. To help me discuss this topic, I am joined by Tara DeZao, Product Marketing Director, AdTech and MarTech. RESOURCES Pega: https://www.pega.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Samuel Hill is the Product Marketing Director for Cyolo Security, where they created one unified platform that enables users to access all applications, servers, desktops, and files within an organization securely and with ease. Cyolo leverages agility, security, and productivity – whatever the situation, wherever their users may be. Hill is skilled in helping orchestrate and integrate critical device security. He also provides resilient IT strategies, supportive security ecosystems, and process integrity across industrial Extended Internet of Things and Commercial Cyber-Physical Systems. --- Send in a voice message: https://podcasters.spotify.com/pod/show/virtual-ciso-moment/message

Will marketing jobs be killed by AI? We met with Jamie Brighton, at Adobe Summit 2023*. Jamie is Product Marketing Director for the Adobe Digital Experience business. His answer to the above question is a blatant No! He sees AI as being a co-pilot of marketers in their daily tasks. A set of tools to bridge … The post Marketers should not be afraid of losing their jobs to AI appeared first on Marketing and Innovation.

In this episode of Cybercrime Radio, host Steve Morgan is joined by Gordon Lawson, CEO at Conceal, and Robert Hall, Product Marketing Director at Brigantia, an award-winning, value-added cybersecurity distributor serving channel partners across the UK and Ireland. Together, they discuss ransomware, why small businesses are particularly at risk, and how managed security services providers, or MSSPs, can help. To learn more about our sponsor, visit https://conceal.io

Listen to our interview with Samuel Hill.   Samuel is a Product Marketing Director at Cyolo Security. He specializes in critical device security, resilient IT strategies, and process integrity and Cyolo prevents cyber criminals from logging in to your network. We discussed the following topics among others.  What is zero trust access, How Zero Trust Works, and how will it help us improve security postures?  How does Zero Trust differ from traditional access models like DMZs and NAC?  How can we apply zero trust access to our company?   What is the biggest challenge of implementing a Zero Trust model?  How do you determine who has access to IT systems after a breach?  What are the business cases that your solution solves the best in the eyes of your customers? and more... If you want to be our guest, or you know some one who would be a great guest on our show, just send your email to info@globalriskconsult.com with a subject line “Global Risk Community Show” and give a brief explanation of what topic you would like to to talk about and we will be in touch with you asap.  

AirDNA is a powerful platform that offers data-driven insights for short-term rental properties worldwide. With its help, you can make informed decisions when analyzing a market or property – and capture valuable information on pricing, occupancy rates, and more. By leveraging AirDNA, you can track performance, optimize your strategy, and stay ahead of the competition to maximize your success in the STR industry. In today's episode, I have the pleasure of sitting down with Jaime Saine, a short-term rental investor and the Product Marketing Director at AirDNA. In this episode, Jaime discusses the source of AirDNA data, the benefits of connecting your Airbnb listings to AirDNA, and how to build a comp set to analyze your short-term rental competition.  Get ready for some amazing info headed your way!  Timestamps for the key highlights in the episode [02:41] A short bio of our guest; Jaime Saine, and how she got started in the STR   industry [05:57] How to get started with AirDNA  [10:24] Is there a cap on the number of times you can utilize the AirDNA  rentalizer tool? [11:03] Where does the AirDNA data come from? [13:19] Are cleaning fees included in the rental projections from the AirDNA   rentalizer tool? [14:45] Why there is a difference between AirDNA data and data from other               tools  [17:35] The benefits of connecting your Airbnb listings to AirDNA [21:05] Are there charges for connecting your listings to AirDNA? [22:31] How to build a comp set to analyze your short-term rental competition  [25:55] Which AirDNA tool does Jaime Saine find most impactful for anyone in               the STR business? [29:18] The lightning round: Where is your favorite place to vacation?   What's one place you've never been to that you want to visit?   What's one thing you know now that you wished you knew when you started out in the short-term rental business?  What's the best piece of advice you've ever been given? What's one thing and/or person that you are grateful for today? [32:12] How to link with Jaime or AirDNA team   Golden Nuggets “Data is a tool in our toolbox. It's a resource for us to make strategic decisions about our business.” [28:43]          Remember to Subscribe, Rate, Review, Like, and Share!  Let's Connect! Follow Jaime Saine on, Jaime Saine: jaime.saine@airdna.co AirDNA: hello@airdna.co Follow Stacey St. John on: ● Website: https://staceystjohn.com/ ● Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr

Samuel Hill is the Product Marketing Director for Cyolo Security. He specializes in critical device security, resilient IT strategies, and process integrity. Samuel introduces some best practices related to critical device security. He also talks about how he transitioned into the cybersecurity industry and provides some great advice for organizations and individuals related to cybersecurity and personal information protection. Cyolo https://cyolo.io/ The Secure Talk Cybersecurity Podcast https://securetalkpodcast.com/

In our latest Electronic Specifier Insights podcast, we spoke to Chris Morrison, Product Marketing Director, Agile Analog all about A guide to analog IP

Matthew Lewis, Product Marketing Director at HID Global, and Richard Stiennon, Chief Research Analyst at IT-Harvest,  discuss why authentication is still such an issue. They address the significance of passwords in our daily lives, zero trust strategies, security, and SSO. They dig deep into the drive for usability and user experience. 

The satellite industry has gone through tremendous innovation over the last few years with the emergence of software-defined payloads and LEO and MEO constellations. These new satellite architectures bring much more capacity and the ability to reconfigure and adjust payloads to changing missions on demand. Ground segment providers are embracing approaches proven in telecom and IT to overcome the scale and automation challenges being faced in the satellite industry. This has led to discussions focused on how virtualization, software-defined networking, and orchestration can enable ground networks to become much more agile to meet the new capabilities in space. To shed some light on these IT/Telecom concepts and how they can be applied to the satellite industry, we have with us Luc-Yves Pagal Vinette, an expert in networking concepts such as SDN/NFV, the edge and disaggregated networks. He is also the Product Marketing Director for 5G Service Orchestration, Network Slicing and Service Assurance at Amdocs.

Chad Kimner is a Product Marketing Director for AR/VR solutions at Meta, where he is currently spearheading the go-to-market strategy for privacy and responsible innovation.In his role at Meta, Chad is embracing the powerful opportunity to shed more light on the capabilities of augmented and virtual reality, and be part of Meta's exciting venture into the AR/VR space. One of the most important things he's learned in the role is what it takes to create a trustworthy product – to meet consumer expectations when it comes to data privacy, diversity, and inclusion, feeding consumer insights back into the product every step of the way is essential.In this interview, Chad and Jeffrey go into detail about the role AR/VR plays in Meta, quality product-specific messaging and organizational models for PM teams, as well as chat about Chad's love for music and how it‘s shaped his approach to product marketing.Want more insights from Chad? Check out his Sharebird profile.Looking to connect? You can find Chad on LinkedIn.Questions covered in this episode: Can you tell us a bit more about the role of the AR/VR division at Meta? What has your passion for music taught you about marketing? How does product messaging and positioning tie into the Meta ecosystem as a whole?  How do you approach product-specific messaging? In your previous role at Mozilla, how did you structure your work? Did your team operate in sprints and have goals in the kind of traditional agile methodology framework? What are some of the most effective organizational models for product marketing you've picked up over the years? Many consider messaging and positioning as synonymous, or complementary. Where do you draw the line between the two? What are some useful tips on messaging you'd like to share?

This week, David Arnaud, Product Marketing Director at Bobst, chats with Frazer about the key features of Bobst's product development for the Corrugated Packaging Industry, how the packaging landscape has changed over the last few years, and how e-commerce has made a difference to corrugated sector.  Frazer asks David about Bobst's vision for the future, the challenges his customers face and Bobst seeks to help them.Subscribe to the FuturePrint podcast nowVisit the FuturePrint websiteVisit the Bobst websiteConnect with David Arnaud on LinkedInConnect with Frazer Chesterman on LinkedIn

Kurt sits down with Misty Kleman, Product Marketing Director at McKesson. Misty talks about how – and why – to make marketing personal, and not just in medical marketing. She also discusses the importance of being agile and adaptable in today's marketing environment.

Justin van der Lande, Research Director, Analysys Mason; Andrew Baldock, Product Marketing Director, Infovista; and Mark Newman, Chief Analyst, TM Forum, got together to unpick proceedings from the first day of TM Forum's DTW 2022 event in Copenhagen. Their discussion delves into major telco industry trends, including hyperscaler-telco relationships, changing industry business models and AI adoption.

Matthew Lewis, Product Marketing Director at HID Global, Russell Compton, Director of Aviation at HID Global, and Yves Massard, Director of Product Management at HID Global, take a vertical approach and discuss aviation around the world at a variety of airports. They address security at airports and how identity management solutions can assist in protecting employees and civilians.

Implementing and rolling out SAP solutions internationally can be a huge challenge with many language-related risks for project success. This livestream will look at what that means and how to avoid the "bad and ugly". We will look at some real-life examples and share some best practices. About Our Guest: Chris Hearn has a wealth of experience with SAP, international rollouts and all language-related challenges going back over 30 year years. Chris was head of translation at SAP, later became worldwide Product Marketing Director for the SAP Netweaver platform and is currently Head of the SAP Practice at United Lanugage Group assisting SAP clients and partners with all their language challenges in their SAP rollouts. About Nimdzi Live: There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand. Would you like to be a guest on Nimdzi Live? Or you know somebody who should? DM Tucker or reach out to info@nimdzi.com so we can coordinate! Music used in this stream is fully licensed by Nimdzi Insights: Wasted Education (Blue Topaz): Adobe Stock License ASLC-1212CEAC-21B4264EF6 Grifting in Vegas (Kit and the Calltones): Adobe Stock License ASLC-1212CF4A-72A527808F Funky Mood: ASLC-12AFE84A-5ED0E7C577 Way out of sight: ASLC-12AFE8AA-7C4063CA04 Get Up and Get Up: ASLC-12AFE8F6-C367C2DA8E Real Stuff: ASLC-12AFE922-DA2CAF25FF Beauty Funky: ASLC-12AFE95F-A5D43CB15F Spanish Rumba: ASLC-12AFE9EB-02CE1C7C30 May I Have This One: ASLC-12AFEA0C-58238F80C0 Zimbabwe Sunset: ASLC-12F3E80C-400E160240

Data mesh is a relatively new concept that aims to reduce friction in maximizing the value of data. It distributes data control to different business domains that have experts in the data relevant to them. A catalog of data products contributes to the data owners' efficiency in curating and analyzing their data for business insights. In this episode, Luis Romero, the Product Marketing Director at Collibra, talks in-depth about the four pillars of data mesh and how it can empower businesses. Jay Militscher, the Head of Data & Analytics at Collibra, also shares Collibra's humble beginnings in executing data mesh and how they hope to improve their already robust system. Tune in to the episode to know about data mesh, its significance, and how to utilize it within your organization. Here are three reasons why you should listen to this episode:Understand the significance and the four pillars of data mesh. Learn how Collibra effectively implements data mesh. Discover how to get started in bringing in data mesh within organizations. Resourceshttps://www.collibra.com/us/en/blog/data-mesh-101-a-straightforward-overview-of-the-hottest-topic-in-enterprise-data (Data Mesh Blog Series) Connect with Luis on https://www.linkedin.com/in/luis-romero-5a771520/ (LinkedIn) Connect with Jay on https://www.linkedin.com/in/jay-militscher/ (LinkedIn)  Episode Highlights[01:50] How Data Mesh Can Help Business DomainsIT and data teams are not the experts on the data coming from the other departments. It's best to have data in the hands of experts who will manage, curate, and cleanse data. Eventually, they turn the data into a product for its consumers. Analysts and business users waste a lot of time finding the data they need, and sometimes they even find difficulty in trusting the data. Data should be pre-packaged and available in a catalog for anyone who needs it, making it easier to verify and extract the right insights from it. The four pillars of data mesh are data ownership, data as a product, self-service data infrastructure, and federated governance. [05:50] Domain OwnershipMost organizations have multiple business domains such as finance, engineering, marketing, etc. Luis: “We should instead put that data into the hands of the true data stewards right within these domains.” The different business domains are best positioned to manage, curate, and make the data fully and readily available to be consumed by the business. [06:48] Data as a ProductData owners with full knowledge and expertise about the data should treat data like a software product. A software product has a vision, strategy, and life cycle. We should treat data in the exact same way.  Treating data as a product means providing all the necessary facts and documentation. So that when it's in a catalog, it's ready to go. [08:25] Self-service Data InfrastructureLuis observed that 99% of their customers complained about their complex data landscape because they have their data across different sources. Having various data sources can overwhelm companies when they retrieve and process data — more so when turning it into a usable product. Luis: “We got to figure out a way to remove the friction from both the data producers and the consumers, and make it easy for them to go and find that data, bring that data together, understand the quality of the data, and again put it out there in a data marketplace, a data catalog, but again, make it very, very self-service.” Make data as self-service as possible by leveraging all kinds of cloud technology. Enterprise data catalogs can enable a one-stop shop for retrieving your data across all data sources. Set up a  data marketplace where all the users can go to find certified data sets. [11:07] Federated GovernanceLarge enterprises have acquired many independent business entities across multiple acquisitions over several years.  A healthy balance between reducing risk and...

In this episode, we discuss what we mean by cyber insurance, and why are we seeing more companies take out policies. We will also look at what types of threats are covered and how cyber insurance jurisdiction works across different regions. The experts joining, Neira Jones, for this episode are Danna Bethlehem, Product Marketing Director at Thales and Anthony Dagostino, CEO and Co-Founder, Converge.

Identity and Access Management - Technologies & Enablers to Enhance an Organizations' IAM Security   - Matthew Lewis, Product Marketing Director at HID GlobalRichard Wong, Senior Vice President and Global Head of Security Market Advisory at Frost & Sullivan and Matthew Lewis, Director of Product Marketing for HID Global, discuss the status of the IAM industry, including IAM challenges in corporations, best practices to manage workforce identity & access and new innovative IAM solutions for workforce. 

Third party cloud platforms as a cybersecurity first principle strategy. As we learned from the deep dive into Azure, AWS, and GCP, none of the primary cloud providers check the box for every security first principle. To do so, Rick looks at third party cloud security providers. In this session, Rick and the Hash Table discuss big security platforms like Fortinet, Cisco, Check Point, and Palo Alto Networks. We discover that comprehensive security orchestration across all data islands is the key, so much so that Rick adds orchestration as one of the five primary first principles. With Rick Howard, the Cyberwire's CSO and Chief Analyst and three guests: Ram Boreda, a Palo Alto Networks Field CTO, Joakim Lialias, a Product Marketing Director at Cisco, and Ashish Rajan, the host of the Cloud Security Podcast. Cybersecurity professional development and continued education. You will learn about: third party security platforms as first principle tools, cloud security orchestration, virtual firewalls and first principle strategies, converging cloud security tools into a single platform CyberWire is the world's most trusted news source for cybersecurity information and situational awareness. Join the conversation with Rick Howard on LinkedIn and Twitter, and follow CyberWire on social media and join our community of security professionals: LinkedIn, Twitter, Youtube, Facebook, Instagram Additional first principles resources for your cybersecurity program. For more third party cloud platforms and cybersecurity first principles resources, check the topic essay.

Matthew Lewis, Product Marketing Director at HID Global, and Clete Bordeaux, HID Global Healthcare Business Development Director discuss how security and facilities directors have viewed visitor management historically and what has changed in the last 2 years. 

Matthew Lewis, Product Marketing Director at HID Global, and Clete Bordeaux, HID Global Healthcare Business Development Director discuss how COVID changed the importance of visitor management in addressing local to national health mandates and in complying with CDC guidance.

Interos is the operational resilience company, reinventing how companies manage their supply chains and business relationships. We had the pleasure to talk with Stuart Phillips, Product Marketing Director, Cybersecurity to discuss all the attention around supply chain security, greatest threats, and the key issue when it comes to security throughout the supply chain. Stuart shares how organizations can build a holistic approach to security, and has some interesting predictions for what's ahead.

Lolita Taub is General Partner at Ganas Ventures, where she invests in early-stage community-driven companies in the US and Latin America. Her focus is currently on raising her $10M traditional 506c fund and exploring the hottest startup hubs in Latin America. In this episode, Lolita sits down with Carta's Product Marketing Director, Seif Salama, to explore becoming a check writer with a non-traditional background, making the start-up and VC world more inclusive, and what it means to “build your own table”. Click here to learn more about Lolita's journey and her newest fund Ganas Ventures.Learn more about Ganas Ventures ›

In this episode of the Futurum Tech Webcast, Interview Series, I'm joined by Tara DeZao, Product Marketing Director, AdTech and MarTech at Pegasystems for timely conversation about the shift away from third party data and what that means for marketers. Over the last few years, there has been a lot of concern around the amount of data that is used to track us. Every action we take online is tracked, which can be disconcerting when you think about it. But we are on the precipice of a new era. Data deprecation, or the process of limiting what data advertisers and marketers have access to, is slowly picking up steam. And while this is great for consumers, it's adding in a layer of complexity for brands who still need to deliver personalized customer experiences. We at a crossroads. The organizations that serve up quick, efficient, personalized, and intuitive experiences can because of their access to data. Those are the kind of experiences we crave as consumers. So as organizations shift from third party data, what do marketers need to know to still be able to provide those experiences? Tara and I explored the topic in great detail.  Here are some of the highlights from our conversation: An overview of the data privacy laws and regulations that have passed in the last half decade that have gotten us to where we are currently. A look at how control over personal data is going back to the consumer. How the data privacy changes have disrupted the digital marketing environment. How brands are using data to create personalized customer experiences how consumers are reacting to these experiences. An overview of how tech companies like Google and Apple are driving data depreciation and what marketers need to know about the changes. How Pega can help marketers navigate this transformation. We closed the conversation talking about how Pega can help marketers navigate this transformation at whatever speed is best for their organization and where we think brands and marketers should be focused for the future.

In this episode of the Mobile GameDev Playbook, we sit down with Finnish mobile game developer Nitro Games to discuss how to design, monetise and market your mobile shooter for success.Jon Jordan is joined by GameRefinery by Vungle's Erno Kiiski and Product Marketing Director at Nitro Games, Jukka Hilvonen, to discuss the popularity boom in mobile shooters, how to succeed in a genre dominated by massive studios, as well as getting some juicy insights into Nitro Games upcoming release Nerf: Battle Arena. You can now find The Mobile Game Dev Playbook on GameRefinery's Youtube channel.Please subscribe and leave a review!Thanks for listening, The Mobile GameDev Playbook

Richard Talbot is the Product & Marketing Director for Mountain Equipment. He's a summer and winter mountain leader who dabbles in backpacking and mountain walking, climbing, mountaineering, fell-running and he occasionally ski tours. Richard is a lover of wild and mountainous environments, so so much so that he now lives on his own traditionally managed plot of land in the Yorkshire Dales and is as likely to be found reading a nature book as climbing guide. We ask him what he does, what it's like to work with kit every day and what challenges the sector faces. We're interested in how out kit is designed, how it performs, how it's made and what its environmental impact is. Be aware there was delay on our line whilst recording. We are blaming Storm Alwen, which visited the day before, sorry, bear with, we do get used to managing it as the podcast procedes.

Episode 10 of our 12 part series with Cloudera. In this podcast, Scott Taylor speaks to Wim Stoop, Product Marketing Director at Cloudera, about the data centre of the future by running a private cloud. Wim previously appeared in episode 8 to discuss security and governance. This time, he explores the current landscape and challenges of public cloud and what the futuristic utopia of private cloud in data centres means in terms of implementation, benefits, and future-proofing. Wim also touches on whether data analytics on-prem can behave as it does in public and the challenges private cloud addresses around cluster sprawl, upgrade complexity, and missed SLAs, in which he draws on a few helpful use cases. Next week's episode: Enterprise Data Cloud in Action Make sure you're subscribed so that you don't miss an episode of this fantastic series.

We recently sat down with Lucas Hayden, Product Marketing Director with Unanet.  Unanet is a leading provider of ERP and CRM solutions purpose-built for Government Contractors, AEC, and Professional Services and a presenter at Zweig Group's ElevateAEC 2021 virtual event.  The virtual conference and ElevateHer Symposium, held September 13th to October 7th, is comparable to last year's event. There will be many FREE sessions and more than 30 Professional Development Hours (PDH) available to you.  In their virtual session, Lucas discusses how Design Firms can grow revenue without adding headcount.  We hope to see you online or in-person this Fall at the ElevateAEC 2021 virtual and live event.    All of this and more on this episode of The Zweig Letter podcast.    Get your FREE Subscription to the Zweig Letter Newsletter.

Episode 8 of our 12 part Cloudera series features two excellent guests. Join Scott Taylor hosting Ana Gillan, Senior Solutions Engineer, and Wim Stoop, Product Marketing Director at Cloudera, as they deconstruct, rationalize, and discuss solutions for this ongoing business challenge. Topics range from how to think of security and governance as a 'business enabler', balancing usability and security, positioning automated security and governance as a benefit for cloud-based businesses, and the burning question: why are we still talking about security and governance in 2021?  Next week's episode: Data Visualisation Make sure you're subscribed so that you don't miss an episode of this fantastic series.

Almost everyone in the developed world has been spending more time online during the pandemic, and almost all channels have been flooded with increased traffic over the past 18 months. This was fine for the largest retailers, but many companies struggled to fill all the necessary channels with the sheer volume – and quality - of content necessary to engage discerning modern consumers. Many consumers had more time to research products online, and the best adapted retailers responded to this by offering personalised boutique-style experiences that can help to engage this generation of consumers. Meanwhile, Generation Z consumers are keener to try new brands than the generations before them, preferring to discover them through new channels while taking an experience-focused view of online retail. To explore these challenges and opportunities, Retail Systems was joined by Sung Cho, Product Marketing Director, Commerce at Sitecore, a digital experience platform and content hub.

Extra airtime with Kristen Webb, Product Marketing Director at Tricentis, where Kristen offers top tier advice for QA teams looking to kick-start performance testing efforts. We are reminded of how critical it is to build out a solid performance testing approach that meets service level objectives. 

Kristen Webb, Product Marketing Director at Tricentis, explains why Tricentis NeoLoad is the new market leader in performance testing tools with a powerful success story from Dell. Kristen also breaks down the complexities of cloud performance testing into three insightful categories. 

Ali Hanyaloglu, Product Marketing Director at Akeneo joins us to discuss all things PMM: his passion for the role, journey to PMM, hopes and visions for the future, and more.---"If I was to summarise product marketing in one word, one word I use is that we are storytellers at the end of the day. And so having the skill to be able to tell a compelling story no matter the audience that you're talking to, is something that product marketing can uniquely bring to the organization."

In our final episode of season one, IAB Europe's Chief Economist, Daniel Knapp talks to Adam Noble, Product Marketing Director at Index Exchange. They aim to demystify the complexity of the OTT landscape to bring a clear and deep understanding to advertising and marketing specialists and take a deep dive into the future of video advertising.

Megan Miller, Product Marketing Director at Deltek, came on the program to discuss the 42nd Annual Deltek Clarity Architecture and Engineering Industry Study, which was just released last week. It's a voluminous report—107 pages long—delving into every aspect of how design firms got through the difficult past year and what they are looking forward to in the coming year. Deltek surveyed 480 firms of all sizes spread all across the country as well as a handful in Canada. You will find a wealth of financial information and statistics in the study against which you can benchmark. Click here to download the free study.  

TraineePodden är tillbaka och i säsongens fjärde avsnitt är det Katarina Porath, Product Marketing Director på Electrification, som intervjuas av Regina och Arsam. Katarina berättar om hennes syn på lycka och framgång, hur viktigt det är med work-life balance, och även om hennes kommande barnbok. Häng med!

Do you want the key to a correspondent investor's success? Learn how effective collaboration between correspondent investors and their customers leads to collective wins.  In this podcast, hear from Mark Daly, SVP of Mortgage Originations Support, Flagstar Bank, and Eric Kujala, Product Marketing Director, ICE Mortgage Technology, as they discuss how investing in effective customer communication tactics can help you:Meet your customers where they areProvide solutions to support the business goals of your customersExceed customer expectations and achieve stronger retention rates

Catch up with the latest announcements on Purity for FlashArray with new data services that extend the Modern Data Experience. Product Marketing Director and frequent friend of the program, James Gallegos, joins to talk about the latest Purity and FlashArray//C enhancements to help customers store, safeguard, manage, access, and mobilize data, eliminating the frustrations of legacy storage and making it easier for users to achieve digital transformation initiatives. We cover it all - new ActiveCluster replication capabilities, advances in NVMe over FIbre Channel, new FlashArray//C options, Safemode protection against ransomware, and a new Pure Validated Design for VMware vSphere Tanzu. Get all the news in one place with this episode of the Pure Report. For more information: https://www.purestorage.com/products/storage-software/purity.html

Speaking to Jon Hall about the evolution of marketing, we learn about his rich experience from a military career to communication, to becoming Brand and Product Marketing Director at Whirlpool. Through this journey, John has focused on archetypes drawn from psychology to design brand strategy and uses that as a starting point for his Shiny New Object: mapping marketing activities across the shopper journey.

In the first product marketing insider podcast of 2021, we got together with Nina Seth, Product Marketing Director at Blue Yonder to discuss all things PMM. She shares her journey into the role, insights into working as a PMM at Blue Yonder, her advice for new and aspiring PMMs, what a day in the life looks like, opinion on the PM-PMM relationship, hopes for the future of the org, and heaps more. --- "I think it's always good to dip your toe, see whether it really is a good fit. I think if you're new in product marketing, soak up as much knowledge as you can, people are always willing to help, I am ever so grateful for all the knowledge that my peers gave me when I started my career." 

Bea Alonso, works as Product Marketing Director for Dalet - they help media organisations with the global distribution of their content to increase audience engagement. Having woke up one day with one side of her face paralysed, Bea talks through the impact that has had on her. The cause wasn't a stroke but a viral condition called Bell's Palsy. Not many people know about this and Bea got in touch with me to tell me her story. Her top three Keeping It Reals are around serendipity, being tolerant and respectful, and to never stop learning. She also talks about the importance as a leader to make the most of other people's strengths because you can't know everything!Intro & outro music credit: Dawn Awaits by Cody Martin, obtained from www.soundstripe.comI'm on social if you're interested…primarily Insta and occasionally Twitter: @diversityofme

Struggling to balance borrower expectations with high loan volumes? You're not alone. As lenders work diligently to support their customers during a time of unprecedented volume, technology has been brought to the forefront as a means of achieving scalability and delivering top-notch service. Through automation, lenders can free up employees to spend more time cultivating the long-lasting customer relationships that the mortgage industry was built on.In this podcast, hear from Eric Kujala, Product Marketing Director, ICE Mortgage Technology, and Nolan Johnson, Sales Engineer, HPA, A Cognizant Company, as they discuss how the mortgage industry is harnessing the power of robotic process automation (RPA) and Artificial Intelligence (AI) today and the key things to consider when evaluating RPA for your business.

This episode of Supply Chain Now features Mark Morley. Mark Morley Following completion of a Master of Science Degree in Computer Aided Engineering at Cranfield University in 1992, Mark joined the CAD/CAM software company Computervision as a solutions consultant. Following an acquisition by PTC in 1997 Mark took a small career break and went to work for the McLaren Formula One race team as a technology partner manager looking after the marketing activities of the technology sponsors to the team. Mark returned to PTC as an International Marketing Manager in September 1999 with a responsibility of establishing a global network of software demo centres. Following restructuring of PTC in 2003, Mark decided to take an MBA at Warwick Business School with a focus on marketing and a dissertation that looked at establishing a Space Tourism business. Following completion of the MBA, Mark joined GXS, a supply chain integration solution provider as an Industry Marketing Director focused on the Automotive sector in 2006 and then in 2014 OpenText acquired GXS. Today, Mark is Product Marketing Director for Business Network, a provider of cloud based integration solutions. Upcoming Events & Resources Mentioned in this Episode: Subscribe to Supply Chain Now and ALL Supply Chain Now Programming Here: https://supplychainnowradio.com/subscribe Leave a review for Supply Chain Now: https://ratethispodcast.com/supplychainnow Connect with Scott on LinkedIn: www.linkedin.com/in/scottwindonluton/ Connect with Greg on LinkedIn: www.linkedin.com/in/gswhite/ Connect with Mark on LinkedIn: https://www.linkedin.com/in/markmorley/ Supply Chain Now Ranked #1 Supply Chain Podcast via FeedSpot: tinyurl.com/rud8y9m Supply Chain Now Ranked #3 Supply Chain YouTube Channel: https://tinyurl.com/yazfegov AIAG Virtual 2020 Supply Chain Conference: https://tinyurl.com/y8axeflc Download the Q3 2020 U.S. Bank Freight Payment Index: https://freight.usbank.com/?es=a240&a=20  AME Toronto 2020 Virtual Conference: https://www.ame.org/ame-toronto-2020 WEBINAR: The Connected IoT Supply Chain: https://tinyurl.com/yym2fvcl Check Out News From Our Sponsors: U.S. Bank: www.usbpayment.com/transportation-solutions Capgemini: www.capgemini.com/us-en/ Vector Global Logistics: vectorgl.com/ Verusen: www.verusen.com/ This episode was hosted by Scott Luton snd Greg White. For additional information, please visit our dedicated show page at: https://supplychainnow.com/episode-493.

Jason Norton, Product Marketing Director with VIPRE Security talks with Brian about foundational security and establishing a solid security offering before looking to add on additional tools. Jason takes a very matter of fact look at what these fundamentals are and then steps to take in order to further build out your stack without having to add headcount.

Jason Norton, Product Marketing Director with VIPRE Security talks with Brian about foundational security and establishing a solid security offering before looking to add on additional tools. Jason takes a very matter of fact look at what these fundamentals are and then steps to take in order to further build out your stack without having […] The post Adding Services without Headcount appeared first on IOT Security Services Association.

“Unlocking & Leveraging the Information Advantage: Mark Morley with OpenText” Supply Chain Now Episode 449 This episode of Supply Chain Now features Mark Morley. Following completion of a Master of Science Degree in Computer Aided Engineering at Cranfield University in 1992, Mark joined the CAD/CAM software company Computervision as a solutions consultant. Following an acquisition by PTC in 1997 Mark took a small career break and went to work for the McLaren Formula One race team as a technology partner manager looking after the marketing activities of the technology sponsors to the team. Mark returned to PTC as an International Marketing Manager in September 1999 with a responsibility of establishing a global network of software demo centres. Following restructuring of PTC in 2003, Mark decided to take an MBA at Warwick Business School with a focus on marketing and a dissertation that looked at establishing a Space Tourism business. Following completion of the MBA, Mark joined GXS, a supply chain integration solution provider as an Industry Marketing Director focused on the Automotive sector in 2006 and then in 2014 OpenText acquired GXS. Today, Mark is Product Marketing Director for Business Network, a provider of cloud based integration solutions. Upcoming Events & Resources Mentioned in this Episode: Subscribe to Supply Chain Now and ALL Supply Chain Now Programming Here: https://supplychainnowradio.com/subscribe Leave a review for Supply Chain Now: https://ratethispodcast.com/supplychainnow Connect with Scott on LinkedIn: www.linkedin.com/in/scottwindonluton/ Connect with Greg on LinkedIn: www.linkedin.com/in/gswhite/ Connect with Mark on LinkedIn: https://www.linkedin.com/in/markmorley/ Supply Chain Now Ranked #1 Supply Chain Podcast via FeedSpot: tinyurl.com/rud8y9m Supply Chain Now Ranked #3 Supply Chain YouTube Channel: https://tinyurl.com/yazfegov Register for 6 River Systems' FLOW 2020: https://pheedloop.com/flow2020/site/home/ AIAG Virtual 2020 Supply Chain Conference: https://tinyurl.com/y8axeflc Download the Q2 2020 U.S. Bank Freight Payment Index: freight.usbank.com/?es=a229&a=20 Register for Reuters Events Supply Chain USA Virtual 2020 Summit Here: https://tinyurl.com/y4mj6jph Check Out News From Our Sponsors: U.S. Bank: www.usbpayment.com/transportation-solutions Capgemini: www.capgemini.com/us-en/ Vector Global Logistics: vectorgl.com/ Verusen: www.verusen.com/ ProPurchaser.com: tinyurl.com/y6l2kh7g This episode was hosted by Greg White and Scott Luton. For additional information, please visit our dedicated show page at: https://supplychainnowradio.com/episode-449.

We can all agree that Hybrid Networks are here to stay, however it isn't just working from home…. its remote workers operating wherever they are. Home, the lake house, the coffee shop or the inlaws...our perimeters continue to expand as Covid forces this new paradigm shift. Brian talks with Jason Norton, Product Marketing Director with VIPRE, Travis Ray, Director of Channel Sales with HighWire Networks and Matthew Koenig, VP Sales and Marketing with Secure Now about moving into 2021 and what MSPs should be planning for in todays cybersecurity landscape. *Note – Our apologies for a few sound issues in this broadcast.

We can all agree that Hybrid Networks are here to stay, however it isn’t just working from home…. its remote workers operating wherever they are. Home, the lake house, the coffee shop or the inlaws…our perimeters continue to expand as Covid forces this new paradigm shift. Brian talks with Jason Norton, Product Marketing Director with […] The post Hybrid Networks appeared first on IOT Security Services Association.

Data is big and getting bigger, yet in some business areas it’s less well understood and used than in others. This seems to be the case for HR, where data is often viewed simply as a by-product of business activity rather than a valuable resource in its own right. Data can help us make sense of the world and drive business decisions, especially in times like now when our ability to understand the changing landscape of a pandemic is critical to survival. Getting a handle on data and what it’s telling us is often harder than people imagine, not least in the HR space where the data can be exceptionally complex. Human capital data holds a great deal of untapped potential, but it is rarely mined for its full value. The vision is to use data to change the way we work rather than just thinking about it as a tool to help us sell more products and services.  In this episode of the ISG Digital Dish podcast, host Jeanne Cuff talks to Caitlin Bigsby, Product Marketing Director at workforce analytics firm Visier Inc., about the need for a cultural shift when it comes to HR data analytics. According to Bigsby, HR leaders need to reframe the questions they are asking. Instead of asking “What are we collecting?” they should ask “What would it be valuable to know?”. Bigsby believes the gains will be great if HR organizations can focus on business outcomes rather than data inputs. Listen in to this much-needed conversation about all things “data”, from culture to skills to data’s role in helping drive strategic business decisions.

Jon Hall is the Brand and Product Marketing Director of the Whirlpool Corporation. With everybody spending more time at home, Jon and his team at Whirlpool have had their hands full. In this conversation, Jon talks about how the pandemic has shifted Whirlpool's marketing efforts across the board. He also talks about how people are changing their homes in realtime, and how Whirlpool is reacting to that in realtime.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Norton, Product Marketing Director with Vipre Advanced Security talks with Brian about Hacker Little Leagues who eventually graduate to the Big Leagues and the threats they present along the way. They are getting faster and smarter by the day with new abilities to be able to penetrate perimeter defenses and weaponize only a few hours after they have safely landed in your inbox. A great introduction to Vipre Advanced Security and you can learn more or contact Jason directly in our Security Solutions Showcase or by visiting their website.

Interested in finding a career? Learn about product marketing, technology, and so much more with Sameer Parulkar, a product marketing director at Red Hat! Sameer Parulkar's Excel Tip: Build a foundation of education early on. Use it to narrow down your learning and career objectives so you may better able to connect with other individuals in your industry of choice and keep a focused mindset. Below are some links to better understand the terminology and information we discuss, as well as more about Mr. Parulkar's company and the products they provide. https://www.drift.com/blog/what-is-product-marketing/ https://digitalmarketinginstitute.com/en-us/blog/what-skills-do-i-need-to-be-a-product-marketer https://www.redhat.com/en/solutions?sc_cid=7013a000002gZKkAAM --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Building and scaling a product marketing team as your company grows means constantly reinventing your teams work and yourself. In this episode we talk with Patrick Cuttica, Product Marketing Director at Sprout Social about adapting to growth in product marketing. He also introduced an idea I'm in love with, product marketing as an incubator for marketing at your company. Tune in to hear more.

Zero-trust security architecture is changing the way IT leaders think about access to federal agency networks and resources. That includes how to meet the needs of employees and contractors for whom physical personal identity verification (PIV) credentials and Common Access Cards (CAC) have been the primary method for authenticating access to federal IT systems. The rapid surge in telework during the current pandemic has made clear, physical authentication controls present a significant obstacle to those who need to access agency resources remotely. At the same time, the continuing theft of usernames and passwords is forcing IT leaders to look for better ways to authenticate users, says Yves Massard. Sponsored by HID Global. Guest: Yves Massard, Product Marketing Director, IAM solutions, HID Global Look for more coverage of “IT Modernization in Government” on www.fedscoop.com/listen

Jon Hall is the Brand and Product Marketing Director of the Whirlpool Corporation. Their brands include KitchenAid, JennAir, Maytag, Hotpoint, Amana, Whirlpool and many more! Along with being a marketer, Jon is an adjunct professor at Notre Dame, and a lecturer at the Jones Graduate School of Business at Rice University, where he teaches the executives and marketers of the future.In this conversation, Jon shares how Whirlpool and his team are handling the COVID-19 pandemic, and shares his take on how the long-term effects will shape how people design their homes. Jon also talks about how he discovered marketing when he was serving in the US Army, and how his armed forces experience shaped him as a leader. This is a great conversation about how leading with brand purpose will help shape your entire organization, from sales to workforce and morale.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join host Scott Nagel as he talks with Gina Clarkin, Product Marketing Director, about what Avaya customers need to know right now.

FindBiometrics and Mobile ID World have spent the recent weeks focusing on new identity technologies in healthcare, and how biometrics can enhance patient ID, electronic health records, and even diagnosis. Here on ID Talk we are continuing that healthcare biometrics conversation, and that's why on our latest episode we are happy to welcome Jeff Carpenter, Product Marketing Director of Cloud Authentication in IAM solutions at HID Global. In his conversation with ID Talk host Peter Counter, Carpenter starts off by helping us get to know the daily identity interactions of healthcare professionals, and the different ways biometrics can make their lives easier. The conversation shifts to the fascinating topic of visitor management in hospitals, and how biometrics can be used to facilitate a secure and convenient user experience while also protecting data. And of course, Carpenter and Counter talk about patients too, in context to a discussion of ePrescription and identity in the age of the opioid crisis. To learn more about the topics discussed in this episode, please visit: https://www.hidglobal.com/

How can AI better serve as a companion for employees to improve efficiency and quality? Are companies applying AI to the right problems? How has the narrative around AI changed in recent years? In this episode of IBM thinkLeaders podcast, we are joined by guests Josh Miramant (CEO of Blue Orange Digital) & Joe Ciuffo (Product Marketing Director for Genesys). We talk to Josh and Joe about using AI to improve the employee experience, focusing on core problems with AI, getting employee buy-in by better explaining its benefits, and also how society's impression of AI has gone from the threatening Terminator to the helpful Pokemon. Hosted by Amanda Thurston & Emily Winchurch. "The actual adoption of successful artificial intelligence is directly related to how people understand it and use it." -Josh Miramant, CEO of Blue Orange Digital "I think we first saw it [AI] maybe as Terminator, everyone was afraid it was going to take over the world. And now it's more like a cute Pokemon. It's there to help you. So it's been a good transition, but I think our expectations are getting more realistic and grounded too."-Joe Ciuffo, Product Marketing Director for Genesys Connect with us @IBMthinkLeaders & the guests at: @jmiramant @BlueOrangeData @Joe_Ciuffo @Genesys @MandyLewToYou (host)

Security architectures typically involve many layers of tools and products that are not designed to work together, leaving gaps in how security teams bridge multiple domains to coordinate defense. The Splunk Adaptive Operations Framework (AOF) addresses these gaps by connecting security products and technologies from our partners with Splunk security solutions including Splunk Enterprise Security (ES) and Splunk Phantom. Join this session to learn how the Splunk AOF benefits both users and security technology providers by enabling rich context for all security decisions, collaborative decision-making, and orchestrated actions across diverse security technologies. Speaker(s) Alexa Araneta, Product Marketing Manager, Splunk John Dominguez, Product Marketing Director, Splunk Slides PDF link - https://conf.splunk.com/files/2019/slides/SEC2372.pdf?podcast=1577146215 Product: Splunk Enterprise, Splunk Enterprise Security, Phantom Track: Security, Compliance and Fraud Level: Good for all skill levels

Security architectures typically involve many layers of tools and products that are not designed to work together, leaving gaps in how security teams bridge multiple domains to coordinate defense. The Splunk Adaptive Operations Framework (AOF) addresses these gaps by connecting security products and technologies from our partners with Splunk security solutions including Splunk Enterprise Security (ES) and Splunk Phantom. Join this session to learn how the Splunk AOF benefits both users and security technology providers by enabling rich context for all security decisions, collaborative decision-making, and orchestrated actions across diverse security technologies. Speaker(s) Alexa Araneta, Product Marketing Manager, Splunk John Dominguez, Product Marketing Director, Splunk Slides PDF link - https://conf.splunk.com/files/2019/slides/SEC2372.pdf?podcast=1577146225 Product: Splunk Enterprise, Splunk Enterprise Security, Phantom Track: Security, Compliance and Fraud Level: Good for all skill levels

Security architectures typically involve many layers of tools and products that are not designed to work together, leaving gaps in how security teams bridge multiple domains to coordinate defense. The Splunk Adaptive Operations Framework (AOF) addresses these gaps by connecting security products and technologies from our partners with Splunk security solutions including Splunk Enterprise Security (ES) and Splunk Phantom. Join this session to learn how the Splunk AOF benefits both users and security technology providers by enabling rich context for all security decisions, collaborative decision-making, and orchestrated actions across diverse security technologies. Speaker(s) Alexa Araneta, Product Marketing Manager, Splunk John Dominguez, Product Marketing Director, Splunk Slides PDF link - https://conf.splunk.com/files/2019/slides/SEC2372.pdf?podcast=1577146234 Product: Splunk Enterprise, Splunk Enterprise Security, Phantom Track: Security, Compliance and Fraud Level: Good for all skill levels

Security architectures typically involve many layers of tools and products that are not designed to work together, leaving gaps in how security teams bridge multiple domains to coordinate defense. The Splunk Adaptive Operations Framework (AOF) addresses these gaps by connecting security products and technologies from our partners with Splunk security solutions including Splunk Enterprise Security (ES) and Splunk Phantom. Join this session to learn how the Splunk AOF benefits both users and security technology providers by enabling rich context for all security decisions, collaborative decision-making, and orchestrated actions across diverse security technologies. Speaker(s) Alexa Araneta, Product Marketing Manager, Splunk John Dominguez, Product Marketing Director, Splunk Slides PDF link - https://conf.splunk.com/files/2019/slides/SEC2372.pdf?podcast=1577146229 Product: Splunk Enterprise, Splunk Enterprise Security, Phantom Track: Security, Compliance and Fraud Level: Good for all skill levels

Security architectures typically involve many layers of tools and products that are not designed to work together, leaving gaps in how security teams bridge multiple domains to coordinate defense. The Splunk Adaptive Operations Framework (AOF) addresses these gaps by connecting security products and technologies from our partners with Splunk security solutions including Splunk Enterprise Security (ES) and Splunk Phantom. Join this session to learn how the Splunk AOF benefits both users and security technology providers by enabling rich context for all security decisions, collaborative decision-making, and orchestrated actions across diverse security technologies. Speaker(s) Alexa Araneta, Product Marketing Manager, Splunk John Dominguez, Product Marketing Director, Splunk Slides PDF link - https://conf.splunk.com/files/2019/slides/SEC2372.pdf?podcast=1577146239 Product: Splunk Enterprise, Splunk Enterprise Security, Phantom Track: Security, Compliance and Fraud Level: Good for all skill levels

How do we ensure consumer trust with marketing? Do consumers or even advertisers fully understand how data is being used? What are the ethical implications and responsibilities of handling valuable data? In this episode of IBM thinkLeaders podcast, guests Samantha Wolfe (Managing Partner of We Are Phase2) & Devon DeBlasio (Product Marketing Director at Neustar) join host Amanda Thurston and guest co-host Eric Martinez (co-founder of Studio Bonafide). We talk to Samantha and Devon about the difficulty of understanding how data is used in marketing, the growing responsibility of tech companies, and how business models of major companies are quickly changing shape. We also get into augmented reality, deep fakes, and trying to reach one-to-one addressability. Connect with us @IBMthinkLeaders @samanthagwolfe @DevonDeBlasio "[T]here's probably certain ways to be able to simplify the question to the end consumer of saying, you know, do you want to give more data and then have a better experience or do you want less data and have not as good of an experience, but then you sort of lower your risks." -Samantha Wolfe, Manager Partner at We Are Phase 2 "I think having the one-to-one or even one-top many connection of having something physically on you, that you're engaging with, which is almost like a virtual store, so to speak, I think that's exciting. But also I'm very curious about what is actually usable." -Devon DeBlasio, Product Marketing Director at Neustar

In this bite sized episode taken from the Arrow Bandwidth recordings at Electronica 2018, Richard talks with Oyvind Strom, Product Marketing Director at Microchip Technology about their AVR IoT development boards. Find out more about what Microchip are doing to help engineers and developers connect their "things" to the internet quickly, securely and simply. By creating the ideal foundation for connected cloud-connected designs, Microchip are aiming to overcome the challenges in making remote command and control easier. Find out more in this episode.

You're likely familiar with the various technology platforms being marketed to farmers. The Climate Corporation's Climate FieldView™ digital ag platform is one of them. The platform offers many options for farmers to collect, store, and view current and historical field data to uncover valuable field insights. What sort of data are we talking about, and how does it impact agronomic decisions for improved crop performance? Climate's Eastern Regional Sales Manager, Ken Harris and Product Marketing Director, Rick Myroup joined me to answer these questions. They explained how the platform works, and how digital agriculture can be beneficial for a farmer's bottom line.

What is the best way to set yourself up for success in the public square? Does it come down to knowing the right people or connecting to the right organization? Those strategies certainly help, but you should also consider cultivating a diversified skill set. Bringing her wealth of experience to this relevant topic is my guest, Chequeta Allen. Chequeta is the consummate professional. She has led a multifaceted career in both the public and private sectors. At the University of SoCal, Chequeta taught Health Information Systems for nearly five years in the MHA program. Currently, Chequeta is making an impact in her role as the Product Marketing Director of Healthcare & Life Sciences at Salesforce. What You’ll Hear On This Episode of When Science Speaks [1:35] I introduce my guest, Chequeta Allen. [3:15] Chequeta talks about her experience helping students at Stanford. [5:20] It can be professionally beneficial to hone your skills & acquire various certificates. [7:00] Why did Chequeta work on a scientific management project? [10:25] What does it take to be a good mentor? [13:00] The value of reading and following your interests. Connect with Chequeta Allen Follow Chequeta on Twitter Check out Chequeta’s LinkedIn profile Adapt or perish. In our everchanging world, the unvarnished truth is if you don’t adapt you’ll perish. That might sound extream or hyperbolic but, in reality, this lesson is getting played out in headlines and breaking news stories every day. If you don’t want to be another statistic, you’ve got to learn how to reinvent yourself in a way that makes you stand out from all the rest. In her career, Chequeta has assisted a multitude of students and peers with navigating this treacherous landscape. In her opinion, the best course of action doesn’t always involve racking up degree after degree. Many professionals can benefit by joining something as simple as the local Toastmasters organization. The key here is to focus on professional development and building a diverse skill set. Do you need a mentor? What has been your experience with mentors? Have you had a mentor at any point in your career? Have you considered taking the time to mentor someone else in your field? If you think about it, you are at the level of success you enjoy today because someone took the time to invest in you. Maybe for you, it was a professor, a peer, or a supervisor. Looking back at her career, Chequeta can see a whole list full of amazing individuals who took the time to help guide and shape her education. According to Chequeta, a mentoring relationship is all about common ground. A healthy mentoring relationship isn’t just a one-way road. The mentor and the mentee should invest in this mutually beneficial exchange. To hear more from Chequeta’s valuable perspective, make sure to listen to this episode of When Science Speaks. Connect With Mark and When Science Speaks http://WhenScienceSpeaks.com https://bayerstrategic.com/ On Twitter: https://twitter.com/BayerStrategic On Facebook: https://www.facebook.com/Bayer-Strategic-Consulting-206102993131329 On LinkedIn: https://www.linkedin.com/in/markdanielbayer/ On Instagram: https://www.instagram.com/bayerstrategic/ On Medium: https://medium.com/@markbayer17

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts The Sales and Distribution channels of any business are always in flux simply because there are constantly new things to learn and apply on the fly. What would it be like if management could speak directly to the sales team in an engaging way on an ongoing basis - to provide updated, relevant resources in real-time? On this episode, Bernie is joined by Henry Menke, Product Marketing Director at Balluff, Inc. The Balluff team was trying to solve a very specific problem regarding the sales team’s awareness of specific educational topics relevant to the products the company provides, so they decided to try an internal podcast. Henry explains how he and his team rolled out a private podcast channel by thinking of their sales team as they would a customer. It enables them to deliver content that helps team members stay up to date on topics ranging from product information to competitive intel. Their podcast channel has proven to be a valuable way to keep team members connected and up to date. Henry shares the specifics of how they do and the impact it has, on this episode.   Having Trouble Providing Vital New Intel To Your Sales Team? There’s a crucial question every business leadership team needs to answer: How do you effectively keep your sales team up to date? There are product developments, new messaging approaches, and updates to sales presentations that everyone on the team needs to know. What’s the answer? More meetings? Conference calls? Why not try a solution that makes it easy for your team to use the educational materials and updates you provide when it is most convenient for them? That’s exactly what the Balluff team did - by creating a private podcast. Yes, podcasting is typically a public medium but there’s no reason your company can’t use the same technology and approach to content distribution inside a private channel. Doing so will help you increase your team’s awareness and skill in up to date, powerful ways. In this episode, you’ll hear all the details of how Henry and his team do it week to week - from podcasting gear to episode format, so be sure you listen.     Why A Private Podcast Can Communicate To Your Team Like Nothing Else One of the things common to many B2B salespeople is that they spend a lot of time in the car, driving from appointment to appointment. An internal podcast enables you to take advantage of that “windshield time” to better equip and empower your sales team. Imagine a team member listening to the latest sales presentation or product update as they are driving to their next appointment. They’ll be ready to provide the most relevant, up to date insights to their prospect and have increased confidence in doing so. But when you take it a step further to feature success stories from their peers and testimonials, you'll generate enthusiasm around the content as well.   How Past Podcast Episodes Can Be Valuable Training Tools For The Sales Team Most podcasts produced these days become lost in the Internet flood, drowned out by loads of other content. But a private podcast doesn’t have to fall prey to that same dynamic. That’s because past episodes are easily searchable via internal company channels, which makes them a valuable resource that anyone on the team can use to address specific needs, at any time. In this conversation, Henry Menke explains how the Balluff team has seen their salespeople use their podcast content as an on-demand resource library, how they’ve intentionally created their episode notes to enable easy search via keywords, and how they encourage interaction and consumption internally. It’s a brilliant idea that more companies should consider. You’ll hear all the details on this episode.     Featured on This Episode Henry Menke on LinkedIn Balluff on LinkedIn https://www.balluff.com   Outline of This Episode [1:56] What does Balluff do? B2B industrial solutions for automation equipment [3:50] Why a podcast seemed like a good idea to solve a specific sales team problem [6:06] Doing what it takes to create a private podcast (vaulted content) [9:11] Formatting the episodes to fit the needs of the sales team [10:34] A sample of the internal podcast the Balluff team creates [12:18] How archived episodes serve the sales team as an ongoing resource [15:26] Leveraging the podcast as an awareness generator [21:29] The importance of collaborating with sales management to increase listeners   Resources & People Mentioned The Automation Insights Blog www.PodBean.com The Digital Selling Benchmark Report - www.DigitalSellingBenchmarkReport.com The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr   Connect With Bernie and Social Business Engine https://www.facebook.com/socialbusinessengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://twitter.com/sbengine   Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There are TWO WAYS you can listen to this podcast. You can click the PLAYER BUTTON at the top of this page… or, you can listen from your mobile device’s podcast player through the podcast subscription links above. This podcast originally appeared on Social Business Engine  

In this episode of Conversations in the Cloud, George Miranda, Product Marketing Director at Chef joins us to discuss infrastructure automation and their new product, Habitat. Chef is one of the leaders in Cloud Native service infrastructure and Habitat is a product of that effort, providing a consistent way to build and run applications in a Cloud Native manner. Intel and Chef are working to move Open Source forward in the most effective way possible and open up a conversation about solving problems together. To find out more go to www.chef.io or follow them on Twitter at https://twitter.com/chef.

(Note: We have just announced that TVOT SF 2016 will take place June 7th-8th--purchase your Super-Early-Bird tickets here: http://tvotsf2016.eventbrite.com.)[itvt] is pleased to present an audio recording of the TVOT NYC 2015 session, "Balancing Traditional National TV Advertising with Advanced TV Advertising." The session was described in the show brochure as follows: Television has long been about mass reach, and it continues to be more about scale than are many other media. But discovering and delivering on that audience in new ways has started. This session will see those in the middle of it sharing their experiences, as they balance 1) delivering on media plans containing traditional large-scale TV with 2) implementing advanced advertising methods. Panelists include: Jonathan Bokor, SVP/Director of Advanced Media, Starcom MediaVestJason Brown, VP of National Advertising Sales, AT&T AdWorksCathy Hetzel, Corporate President, RentrakBruce Kasrel, Product Marketing Director, RoviRick Mandler, VP of Strategy and Digital Media Sales, ABC Television Network SalesChris Pizzurro, Head of Business Development, Sales and Marketing, Canoe (Moderator)Seth Walters, Senior Partner, Interactive and Connected TV, Modi Media Coming Up Soon...!The TV of Tomorrow ShowSan Francisco  - June 7-8, 2016Web Site: http://www.thetvoftomorrowshow.comFollow on Twitter and Periscope: @tswedlow or @tvotshowSponsored By...nScreenMedia, Digitalsmiths, Accedo, CanoeTo find out more about SPEAKING, SPONSORSHIP and EXHIBITION opportunities, please contact us at swedlow@itvt.com or 415-608-4766.

First up this week, Faiz Parkar (@_CloudNinja), a Product Marketing Director from Canopy, stops by to talk about cloud computing and helping enterprises map out a cloud strategy. He sees a growing concern around cloud transparency – enterprises want to know what technologies are at play in their public cloud instance that address security, performance, and compliance issues. Then frequent guest Michael Sheehan (@HighTechDad) chats about his new gig as a staff reporter for IntelFreePress. He recently attended CES and gives an update on hot technologies like wearables and smart devices. Show Timeline: • 0:00 – Introductions and News of the Week • 9:27 – Interview with Faiz Parkar • 18:58 – Interview with Michael Sheehan • 30:52 – Wrap up

Buick has been on a winning streak, but how will the brand keep it up? Well, marketing is sure to play a big role in GM's strategy, and to that end we've invited the Product Marketing Director for Buick, Roger McCormack, to join us this week. You can bet we'll also get to the hot topics of the moment including host John McElroy's impressions from the Frankfurt Motor Show -- he's got news about designer Peter Horbury and Valeo's tiny lidar sensor. Plus, some racing scuttlebutt: Juan Pablo Montoya will be making his return to IndyCars next year with Penske Racing. All that and much more as John is joined by Peter De Lorenzo, the Autoextremist, and Mark Phelan from the Detroit Free Press.

This week we get the skinny on some of Chevrolet's upcoming products as we talk to Russ Clark, the Product Marketing Director for the brand. In particular we'll be asking him about the next-gen Malibu, but we'll also be asking him about the news that the redesigned Impala will be built in Detroit. John McElroy and the Autoextremist, Peter De Lorenzo, will also be talking about the upcoming Indy 500 weekend, which marks the 100th anniversary of the race. They'll be talking about the four women who will be running on Sunday and how some of the big teams choked in qualification. John will also be joined in studio by Todd Lassa from Motor Trend.