Podcasts about EDreams

Website Value Enhancement: SEO Tactics for Brands to Stop Doing SEO Backwards - Join SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MSIn this SEO podcast episode, offers guidance on Search Engine Optimization (SEO), primarily focusing on common mistakes and effective strategies for improving online visibility. It emphasizes the importance of a forward-thinking approach to SEO, contrasting it with "doing SEO backwards," which often involves neglecting website updates, not connecting to Google Search Console, or failing to optimize for technical SEO aspects. Favour highlights the significance of consistent content creation, likening blog posts to "index funds" that yield long-term benefits, and discusses the role of social media platforms like Pinterest in driving traffic and establishing brand trust. Ultimately, the discussion promotes an educational, intentional, and consistent strategy for businesses to be seen, heard, and remembered online.Quick FAQs to answer1. What does "doing SEO backwards" mean, and what are the core principles for doing it correctly?"Doing SEO backwards" refers to common mistakes businesses make that hinder their online visibility and impact. It often involves not updating websites, failing to connect to Google Search Console, neglecting technical SEO, or prioritizing social media posts over foundational website content.Doing SEO correctly, or "forward," means focusing on three key principles:Being Seen (Visibility): Ensuring your website and content are discoverable by search engines and users. This involves consistent content creation, proper indexing, and effective use of keywords.Being Heard (Authority): Becoming a trusted source of information. This is built by consistently providing valuable content that answers user queries and demonstrates expertise, leading to search engines "hearing" your authority on a topic.Being Remembered (Trust & Loyalty): Creating a lasting impression that encourages repeat visits and builds brand loyalty. This is achieved through consistent value delivery, a strong brand presence, and engaging content that resonates with the audience over time.2. What is the significance of consistently publishing blog content, and how does it relate to "index funds"?Consistently publishing blog content is crucial for expanding a website's reach and building long-term organic traffic. The speaker likens blogs to "index funds" in finance:Long-Term Growth: Just as index funds grow over time, each blog post has a lifespan of 24 months, generating impressions and traffic for an extended period. Publishing 52 blogs in a year, for example, creates 1,248 months of potential visibility across those articles.Increased Access Points: Each new blog post acts as a new "door" or "access point" to your website, making it easier for search engines (Google, Bing, ChatGPT, etc.) to discover and index your content. More indexed pages mean more opportunities for users to find you.Access to Resources ⬇️Need ⁠SEO Services⁠?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Invest in Energea Solar Sustainable Energy⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start Your Email Marketing 14-Day Trial with Flodesk⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Save 40% on flights, hotels & car rentals with eDreams⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access 50,000 rows of GSC SEO data with SEOGets⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠

Welcome to Season 11!

In this podcast episode, Favour Obasi-ike, MBA, MS, previews Season 11 of the "We Don't PLAY" podcast, highlighting upcoming changes like new background music composed by the host and the reintroduction of interviews with guests such as Co-Founder, Matthew Mellinger from SEOGets. Favour shares personal updates including their music career as "Flaev Beatz" and a recent divorce, emphasizing the importance of wellness and self-care.The episode also celebrates the podcast's global reach, now streaming in 149 countries, and announces the return of advertisements featuring beneficial products. Finally, Favour encourages listeners to engage with past episodes and offers digital marketing consultation services.FAQs about

SEO Explained: Ready to Dominate Artificial Intelligence (AI) Search Results? - Join SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MSIn this episode, Favour emphasizes that Search Engine Optimization (SEO) is not dead, but rather evolving, particularly with the rise of Artificial Intelligence (AI) in search. They advocate for businesses to dominate AI search results by consistently creating relevant and valuable content that directly answers user questions.Key strategies include optimizing website content for various search platforms like Google and Bing, prioritizing podcasting due to its direct vocal search optimization benefits, and leveraging AI tools like Etheo.co and Notebook LM to identify and address common queries. Ultimately, the goal is to build authority and trust by being the go-to source for answers within a specific niche, ensuring content is easily discoverable across diverse search mediums.What is the core idea behind dominating AI search results?Dominating AI search results isn't about being overbearing or just an "alpha"; it's about "leading by example" and establishing your website as the authoritative source for specific questions within your niche. The goal is to consistently provide the most relevant and comprehensive answers to user queries, ensuring that AI-powered search engines, like Google's AI Overview or ChatGPT, cite your content as the primary source. This dominance is quantified by your content showing up as the direct answer, even in "zero-click" scenarios where users get immediate responses without needing to click through to a website.Is traditional SEO dead in the age of AI?No, traditional SEO is not dead; rather, its methodologies are evolving. The speaker emphasizes that "SEO right now is literally exposing people who don't do SEO at all." While the fundamental principles of visibility and discoverability remain, the "how" of SEO is changing. AI is making it more crucial than ever to have a well-structured online presence, akin to a house with "bricks, walls, windows, and frames." Without proper SEO, a website lacks the fundamental structure to be found and attributed by AI.What are the essential first steps to dominate AI search results?The first and most critical step is to "create content that is going to allow people to find your content on the web." Beyond that, connecting your website to major search consoles like Google Search Console, Bing Webmasters, Yandex, and DuckDuckGo is crucial. These platforms provide insights into "Total Addressable Search Market" (TASM) and help you understand what your target audience is searching for. It also highlights the importance of tools like Etheo.co, which helps identify questions people are asking AI about your business, providing a direct roadmap for content creation.Access to Resources ⬇️Need SEO Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive marketing community

España recibió más de 35 millones de turistas entre enero y mayo de 2025, lo que supone un aumento del 5,5% respecto al año pasado, según datos de Frontur. En mayo, Baleares y Cataluña registraron descensos en la llegada de viajeros, mientras que Andalucía destacó con un crecimiento del 8%.La Mesa del Turismo de España vuelve a alzar la voz ante una situación que ha vuelto a repetirse con especial gravedad en la Terminal T4S del Aeropuerto Adolfo Suárez Madrid-Barajas: largas colas, controles colapsados y la indignación generalizada de los pasajeros. Juan Molas, presidente de la Mesa del Turismo, afirma que “esto no es un fallo puntual ni una circunstancia imprevisible, es una negligencia reiterada por parte del Ministerio del Interior que una vez más, le da la espalda al turismo”.Viajes El Corte Inglés ha iniciado un plan de renovación de 104 oficinas, lo que representa el 25 % de su red comercial. Hasta ahora, la compañía ha reformado 60 puntos de venta y prevé comenzar próximamente las obras en otros 44. Las nuevas oficinas incorporan mejoras como el servicio de cita previa y sistemas digitales para gestionar reservas y pagos de forma más ágil.Este verano, crece entre los españoles la tendencia a buscar destinos con temperaturas suaves para escapar del calor extremo. Según una encuesta de eDreams, un 79 % de los viajeros estaría dispuesto a cambiar sus planes si se prevén olas de calor. En este contexto, toma fuerza el concepto de Coolcation, que invita a disfrutar de vacaciones en lugares frescos, menos masificados y más sostenibles, con destinos en auge como el norte de España, Europa y países como Eslovaquia.En mayo, los alojamientos extrahoteleros en España superaron los 11,6 millones de pernoctaciones, un 0,6% más que en el mismo mes de 2024, según el INE. Los apartamentos turísticos concentraron el 50% del total, mientras que los alojamientos rurales fueron los que más crecieron. Las pernoctaciones de viajeros nacionales aumentaron un 4%, y las de no residentes cayeron un 1,5%. La estancia media se situó en 3,5 noches por persona.Aena recibirá una inversión adicional de 350 millones de euros hasta 2026, aprobada por el Consejo de Ministros, que se suma a los 2.250 millones ya previstos en el actual plan DORA II (2022-2026). Esta inyección anticipa proyectos del próximo ciclo inversor (DORA III) para modernizar aeropuertos como Palma de Mallorca, Málaga, Ibiza y Tenerife, con mejoras en ciberseguridad, sostenibilidad y experiencia del pasajero, adaptándose a nuevos retos normativos y tecnológicos.

2025 SEO Explained: What Are SEO, AIO, GEO, AEO, SXO?

Your Comprehensive SEO Checklist for Ultimate Business Growth - Save This Episode For Future Reference with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS⁠In this episode, Favour focuses on Search Engine Optimization (SEO) and its importance for online visibility and business growth. They break down an SEO checklist, emphasizing fundamental elements like website setup with Google Search Console and Bing Webmaster Tools, keyword research, and on-page SEO including image optimization, internal and external linking, and meta descriptions. They also touch upon off-page SEO through platforms like Google Business Profile and the critical role of content SEO in attracting and engaging audiences. The conversation highlights the increasing synergy between SEO and AI, suggesting that structured data and updated content are vital for being referenced by AI agents.What are the fundamental steps for setting up a website for SEO?To effectively set up your website for SEO, the initial and non-negotiable steps involve connecting your website to both Google Search Console and Bing Webmaster Tools. These platforms act as "internet service providers" for search engines, making your website visible, readable, accessible, clickable, and findable.Additionally, generating and submitting a sitemap is essential. The sitemap serves as the "brain" of your website, providing search engines with a structured map of all your pages, including product links, categories, tags, and blog posts, allowing for efficient indexing and visibility.Why is keyword research critical for business growth in SEO?Keyword research is paramount because it allows businesses to prioritize information based on what their target audience is actively searching for, considering both search volume and keyword difficulty.What are the key elements of effective on-page SEO?Effective on-page SEO involves optimizing various elements within your website's pages to improve visibility and user experience. Key elements include:Image Optimization: Compressing images to reduce file size without sacrificing quality (e.g., using tools like compressor.io) and renaming image files with relevant keywords. This improves page load speed, which is crucial for user retention.Internal and External Linking: Strategically incorporating internal links to guide users through your website and external links to relevant, authoritative sources.Meta Descriptions: Crafting compelling meta descriptions for each page, acting as "preview text" to entice users to click from search results.Heading Tags: Utilizing H1, H2, and H3 tags not just for visual hierarchy but also for screen readers and search engine crawlers to understand the structure and main topics of your content.Content Legibility: Ensuring text is easy to read by using appropriate font sizes, breaking up large blocks of text with white space, and incorporating bullet points and bolding for skimability.Access to Resources ⬇️Need SEO Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive marketing community

SEO Visibility for Better Business Structure with SEO Expert, ⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS⁠In this SEO visibility episode, Favour emphasizes the crucial role of strategic business structure and SEO visibility tactics for online success. The core idea revolves around distributing content across various digital platforms, asserting that a strong online presence necessitates more than just social media. The discussion extends to the importance of keyword research, content pillars, and analytical tools like Google Search Console and SEO Gets, all aimed at optimizing a business's digital footprint for long-term growth and effective customer engagement.FAQs1. What is the fundamental principle for improving business visibility online?The core principle for improving online business visibility is having a strong business structure. Just as a soccer player needs to be in the right physical position to make a shot, a business needs to be in the right online position to make sales. 2. How does an effective website contribute to business visibility and customer retention?An effective website serves as a central hub for your online presence. To stay relevant in 2025 and beyond, a website must consistently create valuable content that encourages visitors to return. This is likened to a restaurant serving good food: if customers love it, they'll come back, tell their friends, and promote it.The more questions a website answers, the more useful and visible it becomes, leading to increased traffic and customer loyalty.3. What is a key SEO visibility tactic discussed, and why is it effective?Podcasting is highlighted as a highly effective SEO visibility tactic. The speaker's own podcast, "We Don't PLAY" has achieved significant global ranking, demonstrating its power. Podcasting is effective because, as a host, you become the author and controller of the content. Listeners learn from you, connect with your message, and are likely to return, share, and subscribe. 4. What is the significance of a business's "online location" and underlying internet infrastructure?Even without a physical "brick and mortar" location, a business has an online "location" rooted in its website and underlying internet infrastructure. This includes its domain name, which is managed by entities like ICANN (Internet Corporation for Assigned Names and Numbers) and translated by DNS (Domain Name System) into an IP address, connecting users to the desired website. Just as a physical business is registered within a state, an online business has its digital "address." Understanding this infrastructure, including elements like DNS records and mail exchange records for business emails, is crucial for maintaining operational stability, ensuring proper email function, and effectively distributing a business's online presence globally.Access to Resources ⬇️Need SEO Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

Search Engine Optimization (SEO) Fundamentals: On Page SEO, Off-Page SEO, and Technical SEO for Best Marketing Visibility on Search Algorithms with SEO Expert, ⁠⁠⁠⁠Favour Obasi-ike, MBA, MSIn this episode on "SEO Fundamentals", Favour discusses the critical role of Search Engine Optimization (SEO) in online visibility for business growth and long-term sustainability, emphasizing on-page, off-page, and technical SEO. Favour highlights that technical SEO is the foundation, ensuring a website's optimal performance through aspects like fast page loading, robust hosting, and proper domain management. The conversation also touches upon the importance of website traffic as the "lifeblood" of a business, distinguishing between mere impressions (people viewing) and conversions (people taking action), which is greatly influenced by strategic content creation and the effective use of analytics tools like Google Search Console. Ultimately, the discussion stresses that understanding and implementing these SEO fundamentals is crucial for any online business to succeed and avoid wasted effort.Frequently Asked Questions about Online Presence and SEOWhat are the core components of effective SEO?Effective SEO is built upon three fundamental pillars: on-page, off-page, and technical SEO. Technical SEO acts as the essential foundation, much like water hydrating a body, ensuring your website's health and functionality. This includes aspects like page load speed, server performance, robust hosting, and a properly configured domain. On-page SEO involves optimizing elements directly on your website, such as content, keywords, and internal linking. Off-page SEO focuses on external factors that boost your website's authority, such as backlinks, social media presence, and local business listings. Without a strong technical foundation, efforts in on-page and off-page SEO may be wasted.Why is technical SEO considered the "water" for a website?Technical SEO is analogous to the water a body needs for hydration because it addresses the foundational needs of your website. Just as water is essential for life, technical SEO is critical for a website's functionality and discoverability. It encompasses elements like fast page loading speeds (avoiding large image files), choosing the right hosting and server with sufficient bandwidth, and securing a unique domain name.What is the importance of a domain and hosting in the context of a website?A domain is your website's unique identification code, serving as the "key" that opens the door to your online property. It's an intellectual property that needs annual renewal, much like registering a business. Hosting provides the "land" where your website "house" is built, offering the server space and infrastructure for your site to exist and be accessible online.Access to Resources ⬇️Need SEO Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

The Podcast SEO Blueprint for Branding and Business Growth with SEO Expert, Favour Obasi-ike, ⁠⁠⁠Favour Obasi-ike, MBA, MSIn this episode, we start an in-depth guide to podcast SEO for 2025-2026, emphasizing strategies for business growth through podcasting. It outlines the "low effort, high impact" approach, highlighting the importance of wide distribution across numerous platforms and strategic keyword integration in show titles, descriptions, and creator names. The speaker stresses the necessity of a dedicated website and email list for a podcast's success, viewing podcasts as a vital PR tool and a means to build authentic connections. Key takeaways include the significance of research, understanding podcast categories, and optimizing episode content for search visibility, ultimately aiming to transform a hobby into a serious business venture.What are the key elements of podcast SEO for long-term growth?For long-term growth, a podcast needs a strong SEO foundation built on several key elements:Domain and Website: A dedicated website for the podcast (e.g., podcastname.com) with good hosting allows for the creation of articles and serves as an anchor for links and resources. Tools like On Podium can simplify this.Email List: An email list is essential for direct communication with listeners about new episodes and offerings, as relying solely on platform algorithms is insufficient.Keyword Optimization: Keywords are vital in the show name, show description (utilizing the full 4000 characters available on mobile Spotify for Creators), creator name, and episode titles. Researching relevant keywords and embedding them naturally in both spoken content and written descriptions is crucial for discoverability.Strategic Episode Titles: Episode titles should clearly state the problem or topic being addressed, rather than generic "Season 1, Episode 1" formats, to immediately capture listener interest and improve searchability.Content Consistency and Value: Regularly publishing valuable, informative content that addresses audience problems fosters trust and keeps listeners engaged.Categorization and Language: Properly selecting primary and subcategories (e.g., Health & Wellness > Mental Health) and accurately setting the language helps target the right audience and improves visibility within specific niches.What is the core concept of the Podcast SEO Blueprint 2025-2026?The Podcast SEO Blueprint emphasizes a "low effort, high impact" approach to growing a business through podcasting. The central idea is to maximize the visibility and reach of a podcast by strategically optimizing its presence across numerous platforms and utilizing strong SEO principles. This allows the podcast to serve as an anchor for building connections, establishing trust, and ultimately driving business growth. The speaker highlights that consistent, thoughtful application of the blueprint over 90 days can provide a significant competitive advantage.Access to Resources ⬇️Need SEO services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

Maximize ROI: SEO vs PPC Strategies for Business Growth with SEO Expert, ⁠⁠Favour Obasi-ike, MBA, MSIn this enlightening episode, we delve into the ROI strategies of SEO versus PPC, equipping businesses with the knowledge on how to optimize their advertising efforts. SEO, known for its long-term benefits, plays a critical role in building website authority and fostering customer relationships, leading to sustainable growth. In contrast, PPC offers immediate visibility, perfect for urgent marketing needs.Join SEO expert Favour Obasi-ike as he shares targeted insights into these advertising strategies, emphasizing the importance of high-quality content and a well-structured website.This episode is essential for businesses aiming to refine their online presence and make informed marketing decisions. Discover how a balanced approach can align with your unique business goals and resources.Frequently Asked Questions: SEO vs. PPCWhat are the fundamental differences between SEO and PPC?SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are both forms of online advertising aimed at increasing visibility and driving traffic, but they operate on different principles. SEO is considered "organic advertising," focusing on optimizing a website to rank higher in search engine results naturally over time. This involves consistent effort to improve content, structure, and authority, ultimately earning traffic without direct payment per click. PPC, on the other hand, is "paid advertising" where businesses pay a fee each time their ad is clicked. This allows for immediate visibility and can generate traffic quickly, but it requires a direct monetary investment for every interaction. While both aim to attract attention and retention, SEO builds a long-term, compounding asset, while PPC offers more immediate, controlled exposure.What are the typical conversion rates for SEO and PPC?According to the Fire US Marketing, the average SEO conversion rate in 2025 is projected to be 2.4%. This represents a slight increase from 2.2% in the previous year, indicating that SEO remains a viable and growing strategy. In contrast, the conversion rate for PPC (pay-per-click) is significantly lower, dropping to 1.3%. This suggests that while PPC can deliver quick traffic, the quality of that traffic in terms of conversion to desired actions (like sign-ups or purchases) may be lower compared to organically acquired traffic.Why is building content on a website crucial before investing in paid advertising?Without existing content, a website lacks the "real estate" to convert visitors into valuable leads or customers. Creating numerous pages, blogs, and resources transforms a basic website into a "candy store" that offers value and encourages longer engagement (higher sessions per page). Running ads to a content-rich website means you're investing in a well-established ecosystem that can provide a better return on ad spend and build lasting relationships, rather than just driving fleeting clicks.Access to Resources ⬇️Need SEO services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

Pinterest SEO Hacks: Drive High-Quality Traffic, Leads, and Sales with SEO Expert, ⁠Favour Obasi-ike, MBA, MSIn this episode, we cover barrier-free information on marketing trends you need to know in 2025 using Pinterest SEO as a powerful, yet often underestimated, tool for driving traffic, leads, and sales for businesses. I highlight Pinterest's unique nature as a visual search engine and seasonal platform, emphasizing its evergreen content lifespan compared to social media providing actionable strategies for optimizing Pinterest presence, including utilizing business accounts, claiming websites, understanding keyword research through methods like the ABC technique, and filtering content by video, boards, profiles, and products. We also compare paid advertising strategies across platforms, particularly contrasting Pinterest's earned traffic model with others, while stressing the importance of tracking analytics, understanding the customer journey, and converting leads effectively for long-term business growth.Example: We have a guest who spent $450 on a Meta Ads Campaign for 10 days and made $90 back.

eDreams ODIGEO's FY 2025 Key TakeawayseDreams ODIGEO FY25: Record Performance and the Future of Subscription-Based TravelPresented by CFO DavidIn this in-depth video presentation, CFO David of eDreams ODIGEO — Europe's largest online travel company and a global leader in dynamic packages — walks viewers through the company's record-breaking FY25 financial results, strategic achievements and long-term growth outlook. The presentation highlights the successful completion of their 3.5-year transformation plan, the exponential growth of their Prime subscription model, and robust profitability metrics, positioning eDreams ODIGEO at the forefront of travel tech innovation.

In this episode, Favour Obasi-ike, MBA, MS offers comprehensive advice on mastering Search Engine Optimization (SEO) for businesses of all sizes. This episode focuses on the importance of strategic content creation, including evergreen and seasonal articles that foster brand equity through affiliations and provide valuable information to users. Key strategies discussed include automating business processes, optimizing website content for search engines by answering frequent questions, and leveraging brand mentions for online visibility. We also focus on the differences in SEO approaches for small versus large businesses, with the latter focusing on increasing market share and share of voice through meticulous planning and system implementation.Frequently Asked Questions about Mastering SEO and Business GrowthWhat is the core focus of mastering SEO, and how does it apply to different business sizes?Mastering SEO (Search Engine Optimization) is fundamentally about making sure people can connect with your business effectively online. It's a strategic approach to enhance visibility and reach. For all businesses—small, medium, or large—the goal is to ensure long-term, rewarding online presence without excessive stress or demand. While the core principle remains the same, the specific strategies and their implementation vary based on business size and objectives.Why is building a team and delegating crucial for business growth, especially when scaling?As a business scales, it becomes impossible for one person to handle everything. The speaker emphasizes that moving from five to six figures and beyond necessitates building a team. Delegating tasks to individuals who excel in specific areas (like Pinterest, podcasting, web design, or graphic design) allows the primary individual to focus on their strengths and the overall vision. What is the significance of automation in a modern business strategy?Automation is highlighted as the number one key factor for running a successful business in 2025 and beyond. The speaker asserts that if a business isn't automating, it's missing a crucial component for efficiency and growth. Automation involves scheduling, programming, planning, and researching tasks ahead of time, ensuring a smooth and systematic operation. This allows businesses to be proactive (e.g., preparing content for 30 days in advance) rather than reactive, preventing burnout and ensuring consistent output.How can small businesses leverage content and brand partnerships for SEO and online visibility?For small businesses, a key SEO strategy involves creating articles on their website and actively engaging in brand partnerships. The speaker advises that 70% of website articles should be "evergreen" (timeless, informative content like definitions, case studies, guides) and 30% "seasonal." Access to Resources ⬇️Need SEO services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

In this episode, we discuss the critical role of Google Search Console and SEO Gets for establishing a strong online presence and driving business growth. We highlight how these tools enable businesses to track website performance, understand user behavior, and optimize content for search engines like Google and Bing. The discussion also touches upon the importance of consistently updating website content to maintain relevance and leverage the full potential of SEO for long-term impact. Ultimately, the sources underscore that a well-optimized website, integrated with analytics and search console tools, is essential for converting online visibility into tangible business results.FAQsWhat are Google Search Console and SEO Gets, and why are they important for online presence?Google Search Console (formerly Webmaster Tools) and SEO Gets are critical tools for managing and improving a website's visibility in search engine results. Google Search Console is a free tool provided by Google that allows website owners to monitor their site's performance in Google Search, identify issues, and submit sitemaps. SEO Gets (episode coming out soon) is a privately owned platform that offers similar functionalities, with a paid version providing more extensive data and bandwidth for analysis. Both platforms act as a "dashboard" for your online presence, helping you understand how people find your website and track conversions. Connecting your website to these tools is a one-time, foundational step, similar to getting the keys to a house or turning on the lights; it establishes the essential connection for your website to send traffic signals to search engines like Google and Bing. Without these connections, your online content, even social media posts, can be seen as "posting to thin air" because there's no system to track its impact and translate it into actionable data.What is the concept of "content decay" and how can it be prevented or mitigated?"Content decay" refers to the natural decline in the relevance and visibility of an article or blog post over time. A typical blog post has a lifespan of about 24 months in terms of prime visibility. After this period, search engines are less likely to prioritize it in search results unless it's updated. To prevent content decay and maintain relevance, it's essential to regularly refresh or republish articles. This involves updating the "modified date" of the content, which signals to search engines that the information is current. Just as a car's front wheels dictate its direction, the modification date allows an article to "turn left or right" in terms of relevance and continued traffic. Updating content with new statistics, information, or perspectives refreshes its cycle, giving it another 12-24 months of potential leverage and allowing it to continue building traffic and influence.Access to Resources ⬇️Need SEO services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

In this episode, we dive deep into the Six Pillars of SEO for digital marketing success; an essential ultimate guide for anyone looking to enhance their digital presence for evergreen sustainability online.Hosted by Favour Obasi-ike, MBA, MS, we'll explore how mastering these strategies can elevate your online marketing efforts and drive organic traffic to your website. Tune in as we share key insights from our extensive work with companies ranging from small startups to established brands, focusing on easy-to-implement tactics that can yield significant results. Join us for valuable discussions on leveraging SEO effectively, and discover how to utilize tools like Pinterest SEO and podcast optimization to your advantage. Don't miss out on expert tips that can transform your digital strategy!FAQsWhat is the "We Don't PLAY" podcast, and what makes it successful?The "We Don't PLAY" podcast is a show that has seen significant growth, reaching the top 93,000 out of 4.5 million podcasts globally and fluctuating between rankings in the Top #80,000 to #200,000 range per week. Its success is attributed to strong SEO practices, allowing it to stream in 145 countries. The podcast produces new seasons after every 52-100 episodes, effectively covering a year's worth of information, technology, insights, and feedback in each season. You can find more episodes at wedontplaypodcast.comWhat are the six core areas covered in the SEO checklist discussed?The SEO checklist in this episode covers six critical areas:SEO Basics: Fundamental setup and foundational knowledge.Keyword Research: Identifying and prioritizing relevant search terms.On-Page SEO: Optimizing elements directly on your website.Off-Page SEO: Building authority and visibility outside your website.Technical SEO: Ensuring your website's technical infrastructure is sound for search engines.Content: Creating valuable and engaging material. The speaker emphasizes that SEO Basics and Technical SEO are like the "buns of a sandwich"—essential for the whole structure to hold.Why is website setup so crucial for SEO, and what tools are non-negotiable?Website setup is paramount for SEO because "if you fail to plan, you plan to fail." It involves creating a visible, readable, accessible, clickable, and findable online presence. The non-negotiable tools for this are Google Search Console and Bing Webmaster Tools. These act as internet service providers for your website, allowing search engines to discover, index, and understand your content. Connecting your website to these platforms is likened to submitting a song to a radio station for play; without submission, it won't be heard.Hope you learn something new about Pinterest SEO, website SEO, and podcast SEO in this episode.Thank you for listening!Follow and subscribe to this podcast. Leave a review on Apple Podcasts, Spotify, or Podchaser on how our podcast is. We can't wait to read your beautiful words.Access to Resources ⬇️Need SEO services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

Según un estudio de AliExpress, los españoles se encuentran entre los europeos que más anticipan sus compras para las vacaciones de verano, con una media de más de cuatro semanas de antelación, superando a países como Alemania o Italia. Navarra es la región más previsora, mientras que Murcia es la que menos planifica.PortAventura World ha celebrado su 30º aniversario con un acto institucional que reunió a representantes del ámbito político, empresarial y cultural. Desde su apertura en 1995, el parque ha recibido más de 100 millones de visitas y se ha consolidado como referente en turismo y ocio en Europa, destacando por su impacto económico y social en Cataluña, con un 12% del PIB de Tarragona y más de 24.000 empleos generados anualmente.Edreams ha lanzado una emisión de bonos por 375 millones de euros con vencimiento en 2030, con el objetivo de cancelar anticipadamente una deuda anterior del mismo importe que vencía en 2027. La operación forma parte de su estrategia de reestructuración financiera tras años de fuerte crecimiento turístico. Además, la compañía prevé alcanzar los 8,25 millones de suscriptores a su programa Prime en 2025, sumando un millón de nuevos clientes.World2Meet, la división de viajes del Grupo Iberostar, ha sellado una alianza estratégica con la Autoridad de Turismo de Arabia Saudí para promover el país de Oriente Próximo entre los viajeros españoles. La propuesta contempla un enfoque transversal que abarca todas las marcas y líneas de negocio del grupo, incluyendo el turismo vacacional, los viajes corporativos y el segmento MICE.El Gobierno central, la Generalitat de Cataluña y Aena han alcanzado un acuerdo para ampliar el aeropuerto de Barcelona-El Prat con una inversión de 3.200 millones de euros y tras cuatro años de negociaciones. El plan incluye la prolongación de la pista cercana al mar, una nueva terminal satélite y reformas en las actuales, con el objetivo de reforzar su papel como hub internacional, aunque el proyecto sigue generando controversia.

Seis compañías del sector turístico han sido incluidas en el ranking “Las 100 mejores empresas para trabajar en 2025” en España, elaborado por Forbes. La clasificación, basada en encuestas anónimas, valora aspectos como la cultura corporativa, el desarrollo profesional o la conciliación. Las empresas destacadas son Ávoris, eDreams, Grupo Iberostar, Ilunion, Meliá Hotels International y Minor Hotels.Según el último Barómetro Turístico de Andersen Consulting, el gasto de los españoles en viajes internacionales aumentó un 18% en 2024, representando ya el 34% del total. Esta tendencia está impulsada por una nueva generación de viajeros más preparados tecnológica y lingüísticamente, así como por el papel clave de las agencias de viajes, especialmente en desplazamientos de medio y largo radio.La Confederación Española de Agencias de Viajes (CEAV) reunió a más de 100 profesionales del turismo en un workshop celebrado en Valladolid, donde más de 80 agentes de viajes conocieron las novedades de 30 expositores del sector. El evento forma parte del CEAV Profesional Tour 2025 y destacó la importancia de las agencias en la promoción de destinos como Marruecos, Alemania y Andalucía.La ruta aérea que conecta Roma-Fiumicino con Madrid-Barajas se sitúa en lo más alto del tráfico aéreo del continente. Con 1,32 millones de asientos previstos, según datos recopilados por Statista a partir del proveedor de inteligencia de viajes OAG, esta conexión se posiciona como la más transitada entre, desde o hacia Europa durante la temporada estival.

Clubhouse Plus Subscription: Joining or Nah? Breaking Down $4.99/mo or $49.99/yr on Clubhouse App (Explained) with Favour Obasi-ikeThis Clubhouse Plus conversation primarily discusses the new Clubhouse Plus subscription, outlining its features such as anonymous room entry, multiple profile links and images, and profile view tracking. The participants offered various perspectives on the subscription's value, debating its utility for businesses and individual users. The conversation also touches upon strategies for content creators on the platform, emphasizing SEO, consistency, and purposeful networking to maximize engagement and monetization.Enjoy and welcome to Clubhouse App!Read the articles on our website to learn more with screenshots: ⁠Clubhouse Plus: 4 New Feature Updates to Boost Profile Engagement & DiscoveryClubhouse Plus Subscription: The Ultimate Guide to Premium FeaturesClubhouse Plus: Features, Strategy, and Business Growth | FAQs1. What is the new Clubhouse Plus subscription, and what are its core features?The new Clubhouse Plus subscription offers users enhanced features for a monthly fee of $4.99 or an annual fee of $49.99. It includes four main features:Anonymous Mode: Allows users to enter rooms and listen without their profile being visible to others. While some find this useful for discreet listening, others express concerns about safety and the inability to block anonymous users.Expanded Links: Users can now add up to eight (or potentially more) links to their profile, moving beyond the previous limitation of just Instagram and Twitter. This is a significant benefit for businesses and creators, allowing them to direct profile visitors to their websites, podcasts, other social media, or specific offers.Multiple Profile Pictures: The ability to upload several images to a profile, which can function like a slideshow. This offers creative opportunities for presentations, showcasing services, or simply providing a more comprehensive visual identity.Profile Views: Similar to LinkedIn Premium, this feature allows Plus members to see who has viewed their profile. This insight is seen as valuable for businesses to identify potential connections and follow up intentionally.2. What are the benefits of the expanded link feature for businesses and creators?The expanded link feature is highly beneficial for businesses and creators. Instead of being limited to just Instagram and Twitter, users can now strategically place up to eight (or potentially more) direct links to their website, LinkedIn profile, podcast, Medium articles, or any other platform where they generate income or connect with their audience. This essentially turns a Clubhouse profile into a "walking, talking Linktree," making it easier for interested parties to explore a creator's offerings and connect with them off-platform. The speaker explicitly mentions using this to link to his podcast, training programs, marketing news feed, and even a form for podcast features, simplifying the connection process for potential clients and collaborators.Access to Resources ⬇️Need SEO services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

Edreams ha superado los siete millones de suscriptores Prime, quienes ya representan el 71 % de sus ingresos. La compañía logró un beneficio de 180,4 millones de euros, un 49 % más que el año anterior, cumpliendo así los objetivos marcados al lanzar el programa en 2021.España acoge en La Granja (Segovia) la 123ª reunión del Consejo Ejecutivo de ONU Turismo, donde se designará al próximo candidato o candidata a la secretaría general del organismo. El ministro Jordi Hereu encabezará la representación española y defenderá la apuesta del país por un turismo sostenible. La reunión coincide con el 50º aniversario de ONU Turismo, única agencia de la ONU con sede permanente en España.La Comunidad de Madrid destinará 30 millones de euros entre 2025 y 2027 al proyecto Madrid Turismo by Ifema, que busca reforzar la promoción internacional del destino. En esta nueva etapa, también participan el Ayuntamiento de Madrid e Ifema, consolidando una estrategia conjunta iniciada en 2022 para atraer más visitantes del extranjero.La Asamblea General de la Mesa del Turismo de España, que se ha reunido esta semana en Madrid, ha ratificado la reelección de Juan Molas como presidente de esta asociación de empresarios y profesionales del turismo, iniciando así su tercer mandato consecutivo. Ocupa el cargo desde enero de 2020.Según el último informe de Turespaña, las aerolíneas ofertan más de 12,2 millones de plazas hacia España en junio de 2025, lo que supone un aumento del 4,7 % respecto al mismo mes de 2024. Reino Unido lidera el crecimiento con un 5 % más de asientos, seguido de Italia (+9,3 %), Francia (+1,3 %) y Alemania (+0,9 %).

ConX 2025, organizado por Travelgate en Palma, cerró su quinta edición reuniendo a más de 800 directivos para analizar tendencias clave como sostenibilidad, inteligencia artificial y colaboración en el turismo. Bajo el lema "Connected", se destacó la importancia de la conectividad y la recuperación del sector tras un inicio de año lento.Zara ha lanzado "Travel Mode", una nueva funcionalidad en su app que permite explorar seis destinos urbanos, como Londres, Manchester, Tokio, Kioto, Roma y Milán, desde una perspectiva lifestyle. La herramienta ofrece recomendaciones exclusivas, opciones de compra en destino y la posibilidad de compartir experiencias de viaje, ampliando así la presencia de la marca en el ámbito del turismo.Dieciséis asociaciones de consumidores de 12 países de la UE, incluida España, han denunciado ante la Comisión Europea y autoridades nacionales a las aerolíneas Ryanair, Vueling, EasyJet, Norwegian, Volotea, Wizzair y Transavia por cobrar “tasas indebidas” por el equipaje de mano, siguiendo el ejemplo de la reciente sanción impuesta en España.El Ayuntamiento de Madrid ha aprobado provisionalmente el Plan Reside, una modificación del Plan General de Ordenación Urbana que busca frenar la proliferación de pisos turísticos dispersos en el centro. El objetivo es proteger el uso residencial, mejorar la convivencia y garantizar una oferta turística más ordenada y legal.eDreams va a llevar a cabo un nuevo programa de recompra de acciones ordinarias con una asignación máxima de 20 millones de euros. Así lo ha aprobado el Consejo de Administración de la compañía, que justifica esta decisión porque quiere "seguir incrementando el valor para los accionistas".

Google Search Engine Optimization (SEO) vs Pinterest Search Optimization (SEO) for Businesses focuses on the importance of search engine optimization (SEO) for businesses, contrasting Google SEO and Pinterest SEO. I emphasize that Google is used for high-intent searches (immediate answers), while Pinterest is used for planning and discovering interests. Both platforms are crucial and complementary for online business visibility and growth, citing examples of successful implementation. Additionally, this discussion touches on the rise of AI in search and new concepts like "Agentic SEO" and "LLMs.TXT", highlighting the need for businesses to adapt their strategies to remain searchable and relevant. I also address the practical aspects of connecting websites to platforms like Google Search Console and Pinterest, and encourages consistency and tenacity in marketing efforts.Frequently Asked QuestionsGoogle SEO vs Pinterest SEO: Key Difference?Google SEO targets users with high intent seeking immediate solutions. Pinterest SEO engages users in discovery mode, planning or browsing visual ideas. Both require distinct strategies based on user mindset.Why Use Both Google and Pinterest for Business GrowthGoogle drives high-intent search traffic. Pinterest captures visual planners and explorers. Together, they expand reach, tap into different user intents, and boost website traffic.What is Agentic SEO?Agentic SEO means creating valuable content that AI search engines like ChatGPT can cite. This boosts authority, improves visibility, and helps your site become a trusted source in AI-driven results.Why Connect Your Site to Google Search Console and BingGoogle Search Console and Bing Webmaster Tools help you verify site ownership, control indexing, and access search performance data. Connecting ensures your site is visible and properly managed on search engines.More Resources ⬇️>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

Meet Cameron Richards, an honest and hard-working New York State licensed massage therapist and owner of Somatic Massage Therapy. Did you know that the Greek word "Somatic" means relating to the body, especially as distinct from the mind.Cameron shares his origin story in the field, explaining how a job loss led him to pursue massage therapy despite initial reservations, and details his journey from working for others to building his own successful spa. He emphasizes the importance of providing a professional experience to counter negative stereotypes and highlights how building trust through clear communication, a welcoming environment, and skilled therapists is crucial for client satisfaction and business growth. The discussion also touches on marketing strategies, including email and text message campaigns for special offers and memberships, as well as the spa's work with specific client groups like teachers and pregnant women.Book a Massage Therapy Spa Session with Somatic here >>Frequently Asked QuestionsWhat is Somatic Massage Therapy & Spa and how did it start?Somatic Massage Therapy & Spa is a professional massage therapy and spa located in Floral Park, on the border of Queens and Nassau County in New York. The business was founded by Cameron, a New York State licensed massage therapist with 15 years of experience. His journey into massage therapy began unexpectedly after a job loss. Initially hesitant about massage, he was considering acupuncture at a trade school recommended by a friend. An administrator at the school suggested he complete the massage program first, get licensed, and then pursue acupuncture. While the acupuncture plan didn't pan out due to student loans, Cameron discovered a passion for massage and built his business from working out of his home to renting a room in a chiropractor's office, and eventually opening his current ground-floor location with multiple treatment rooms and therapists.What makes Somatic Massage Therapy & Spa different from other spas?Somatic Massage Therapy & Spa focuses on providing a professional and results-oriented experience. They prioritize building trust with clients, especially in an industry that can face negative perceptions. This is achieved through a welcoming and professional environment, well-trained therapists wearing uniforms and name badges, thorough intake processes to understand client needs, and a focus on creating a relaxing ambiance with elements like aromatherapy and soft music. They aim to be more than a "cookie cutter" service, offering personalized treatments and actively working with clients to produce desired results for their pain or stress.How can someone contact Somatic Massage Therapy & Spa or book an appointment?Potential clients within the Floral Park, NY area can contact Somatic Massage Therapy & Spa through their website at somaticmassagepc.com. You can also text the spa at 516-447-4373 or call directly to book an appointment at 516-686-9557. The spa is conveniently located at 113 Jericho Turnpike, Floral Park, NY 11001 and is accessible by bus, the Long Island Railway, and ride-sharing services, with the added benefit of free parking.We can't wait to serve you at Somatic Massage Therapy & Spa!More Resources ⬇️>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

Earned media opportunities for SEO (Search Engine Optimization) and PR (Public Relations), specifically discussing how to create "power pages" on your website is in this episode.Focusing on the importance of having a strong online presence to leverage media features effectively, emphasizing that sending traffic to your own website first is crucial for building authority and gaining brand equity. We touched on using tools like Ahrefs to check domain authority, analyzing a platform's social media presence, and the strategic advantages of using platforms for Pinterest SEO for long-term visibility and traffic generation due to its unique features and user behavior. The discussion also explores the increasing role of AI tools in content creation and marketing strategies.FAQs on Earned Media Opportunities for SEO and PR1. What are earned media opportunities and why are they important for businesses?Earned media refers to publicity gained through promotional efforts other than paid advertising, essentially media exposure that is "earned" through relationships, content creation, and engagement. These opportunities are crucial for businesses because they can significantly boost your search engine optimization (SEO) and public relations (PR) efforts. By being featured on external platforms like radio, TV, podcasts, magazines, or websites, you gain exposure to new audiences and build brand authority. This exposure, especially when linked back to your website, creates "power pages" – pages on your site that receive significant traffic and engagement. This organic traffic and external validation contribute to stronger online presence and brand equity, which are vital for long-term business growth.2. How can I leverage earned media opportunities to benefit my website's SEO?To effectively leverage earned media for SEO, it's essential to ensure that any features or mentions on external platforms directly link back to your website. Instead of directing people straight to the platform where you were featured, guide them to your website first. On your website, you can have a dedicated page (a "power page") that highlights your earned media appearances. This serves as the "first landing" for visitors, establishing your authority and allowing them to explore your content and offerings before clicking through to the external source for more context. This strategy drives valuable organic traffic to your site and builds essential backlinks, which are votes of confidence from other websites that improve your search ranking.3. What is domain authority and why is it important when considering earned media opportunities?Domain authority is a search engine ranking score that predicts how likely a website is to rank in search engine results pages (SERPs). When considering earned media opportunities, it is crucial to check the domain authority of the platform offering the feature. A high domain authority indicates that the platform is credible and trusted by search engines. Getting featured on a website with a high domain authority means that the backlink you receive carries significant weight, positively impacting your own website's domain authority and overall SEO performance. You can use tools like Ahrefs to check the domain authority of both potential media partners and your own website.P.S. We are one episode away from 500 episodes! See you soon!More Resources ⬇️>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

LEVEL ampliará su operativa durante el verano de 2025 con más de 652.000 asientos entre Barcelona y América. Destaca el aumento de frecuencias a Buenos Aires y Santiago de Chile, así como la consolidación de rutas a Nueva York, Boston, Los Ángeles, Miami y San Francisco. Además, la compañía celebra el primer aniversario de la ruta Barcelona-Miami, que ha completado 168 rotaciones en su primer año.Turespaña ha lanzado la campaña internacional «Valencia: quiérela como nosotros» para impulsar la recuperación turística de la región tras el impacto de la DANA. La iniciativa busca atraer a 11 millones de viajeros internacionales destacando el atractivo de Valencia a través de testimonios de sus habitantes y recomendaciones locales.El Allure of the Seas, de Royal Caribbean, ha sido renovado con una inversión de más de 100 millones de dólares. Tras su transformación en el astillero gaditano de Navantia, el crucero iniciará sus viajes desde Barcelona el 11 de abril, listo para recorrer el Mediterráneo.La plataforma de 'free tours' GuruWalk ha celebrado la primera edición de los GuruWalks Awards, una iniciativa que reconoce la excelencia, innovación y profesionalidad de guías y 'free tours' de todo el mundo a lo largo del pasado año.Ryanair cesará sus operaciones en el aeropuerto de Valladolid, ubicado en Villanubla, dejando sin empleo a una decena de trabajadores. La decisión, anunciada en enero, se debe a lo que la compañía irlandesa califica como "excesivas tasas" y una "falta de efectividad en los planes de incentivos" del operador aeroportuario Aena.eDreams sufrió una caída del 17% en bolsa tras el anuncio de que Permira, uno de sus principales accionistas, vendió un 5,8% de su participación, colocando 7,4 millones de acciones a 7,55 euros por título. La operación, por 55,87 millones de euros, reduce la participación de Permira al 19,3%. eDreams, por su parte, recompró 2,6 millones de acciones por casi 20 millones de euros.

Hacemos balance del cierre de hoy mirando las compañías Repsol, Neo Energy, Endesa, ArcelorMittal, Merlin Properties, Permira, eDreams, PharmaMar y HBX Group (Hotelbeds). Con José Lizán, Gestor de Reto Magnum Sicav en Quadriga Asset Managers.

Hacemos balance del cierre de hoy mirando las compañías Repsol, Neo Energy, Endesa, ArcelorMittal, Merlin Properties, Permira, eDreams, PharmaMar y HBX Group (Hotelbeds). Con José Lizán, Gestor de Reto Magnum Sicav en Quadriga Asset Managers.

Miramos hacia la fusión de Repsol con Neo Energy en Reino Unido, la OPA de BBVA sobre Sabadell, Endesa, Naturgy, Fluidra, eDreams y Permira. Con José Escudero, analista de Kau Markets y Zona Value.

Miramos hacia la fusión de Repsol con Neo Energy en Reino Unido, la OPA de BBVA sobre Sabadell, Endesa, Naturgy, Fluidra, eDreams y Permira. Con José Escudero, analista de Kau Markets y Zona Value.

Vistazo a Santander, BBVA, Naturgy, Cie Automotive, eDreams, Alba, FCC, HBX (Hotelbeds) y Ezentis, de la mano de José Escudero, analista de Kau Markets y Zona Value.

Vistazo a Santander, BBVA, Barclays, Naturgy, Cie Automotive, eDreams, Alba, FCC, HBX (Hotelbeds) y Exzentis, de la mano de José Escudero, analista de Kau Markets y Zona Value.

La Confederación Española de Hoteles y Alojamientos Turísticos (CEHAT) rechaza la propuesta del Gobierno de Cataluña de duplicar el impuesto sobre pernoctaciones y apoya a la CONFECAT en su oposición. CEHAT afirma que los hoteles no son responsables de la falta de vivienda, señalando como causas la mala planificación, la burocracia y el crecimiento descontrolado de la vivienda vacacional. Amadeus ganó 1.258,6 millones de euros durante 2024, cifra un 19,6% superior a los 1.052 millones de euros del año anterior, gracias al crecimiento de doble dígito en sus distintos segmentos de actividad. Además, el consejo de administración ha aprobado el lanzamiento de un programa de recompra de acciones propias por un máximo de 1.300 millones de euros. La V Convención de Ágora Central de Compras reunió en Madrid a más de 150 hoteleros y 40 proveedores, consolidándose como un espacio clave para la innovación y eficiencia en la gestión de compras hoteleras. Ágora, parte de Grupo Hotusa, sigue apoyando a los hoteles independientes con soluciones estratégicas y condiciones competitivas. El Aeropuerto de Asturias estrena la nueva conexión semanal con el aeropuerto de Jerez. Se trata de dos frecuencias semanales operadas por Volotea que reforzarán la conexión entre el Principado y Andalucía. Un estudio de eDreams revela que los españoles son los viajeros más aventureros al optar por destinos menos conocidos. En contraste, el 30% de los viajeros alemanes prefiere destinos tradicionales, siendo los menos inclinados a explorar nuevas opciones. IAG obtuvo un beneficio después de impuestos de 2.732 millones de euros en 2024, un 2,9% por encima del resultado de 2023, cuando ya sextuplicó las ganancias de un año antes, según ha notificado a la Comisión Nacional del Mercado de Valores (CNMV) la compañía, que propondrá a los accionistas un dividendo de 6 céntimos por título.

eDreams ODIGEO's 9M 2025 Key TakeawaysQ3 FY25 Financial Results: eDreams ODIGEO's Record PerformanceIn-Depth Analysis by CFO Avid ElízagaIn the latest Q3 FY25 financial results presentation, eDreams ODIGEO's CFO, Avid Elízaga, provides an in-depth analysis of the company's strong performance, driven by its Prime subscription model. This model, which offers exclusive benefits to subscribers, has been a key driver of our record-breaking profitability. The company has achieved a cash margin surge and a 70% year-over-year increase in quarterly profit, largely due to the increasing maturity of our Prime subscribers.Key Financial HighlightsPrime Membership GrowthPrime subscribers grew 26% YoY, surpassing 7 million members.They are on track to meet the self-imposed target of 7.25 million members by the end of FY25.Profitability & Revenue ExpansionCash margin surged by 40% YoY, driven by increasing Prime subscriber maturity.Prime cash revenue margin grew 19%, while cash EBITDA increased 52%.Non-Prime revenue showed a smaller-than-expected decline, with a 10% revenue margin increase in Q3.Free Cash Flow & Shareholder Value€124 million free cash flow generated in the first nine months, up 91% from the prior year.The company repurchased €40 million in shares, reinforcing confidence in its undervalued stock.Plans for further share buybacks as part of the company's capital allocation strategy.Strategic Insights & Future OutlookeDreams ODIGEO is positioned for continued growth with three key targets for FY26:- Adding 1 million+ new Prime members,- Achieving cash EBITDA between €215-220 million,- Generating over €120 million in free cash flow ex non-Prime working capital.The company remains optimistic despite industry challenges, emphasizing its ability to navigate economic fluctuations, inflation, and travel disruptions. eDreams' inspiring long-term vision includes expanding Prime's market penetration, enhancing customer experience, and maintaining industry leadership in the subscription-based travel model.ConclusionWith Prime now contributing 83% of total cash marginal profit, eDreams ODIGEO has proven the sustainability of its business model. The company's unwavering commitment to delivering exceptional financial results, outperforming industry trends and unlocking substantial shareholder value, provides investors with a sense of security. They can expect strong profitability, robust subscriber growth, and an expanding free cash flow trajectory as eDreams advances towards its FY25 and long-term financial targets.This presentation reaffirms eDreams ODIGEO's competitive advantage, setting the stage for further innovation, growth, and financial success in the evolving travel industry.▶️ Other videos:Elevator Pitch: https://seat11a.com/investor-relations-elevator-pitch/Company Presentation: https://seat11a.com/investor-relations-company-presentation/Deep Dive Presentation: https://seat11a.com/investor-relations-deep-dive/Financial Results Presentation: https://seat11a.com/investor-relations-financial-results/ESG Presentation: https://seat11a.com/investor-relations-esg/T&CThis publication is for informational purposes only and does not constitute investment advice. Using this website, you agree to our terms and conditions outlined on www.seat11a.com/legal and www.seat11a.com/imprint.

Eduardo Bolinches, analista de Invertia/El Español, analiza las acciones de Naturgy, Repsol, Novavax, eDreams o Aena, entre otras.

Binter prevé aumentar un 11% su oferta de plazas en 2025, superando los 8,1 millones. Tras un año de vuelos a Madrid, busca consolidar sus 16 conexiones con Gran Canaria y Tenerife, con el objetivo de alcanzar una cuota de mercado del 20% en esta ruta. Travelance ha anunciado su expansión a Portugal con el objetivo de potenciar su crecimiento y ampliar el programa de fidelización para las agencias de viajes. Bybrook Capital ha escalado un 0,318% en el capital de eDreams, hasta ostentar el 10,071% de participación de la compañía con la adquisición de 12,8 millones de acciones valoradas en alrededor de 119 millones de euros a precios de mercado, con una cotización de 9,260 euros por título. El ministro de Derechos Sociales, Consumo y Agenda 2030, Pablo Bustinduy, ha recibido el apoyo del Consejo de Consumidores y Usuarios (CCU) por imponer multas a cinco aerolíneas de bajo coste por prácticas abusivas, y ha declarado que ninguna empresa, "por poderosa que sea, puede saltarse la ley". Cathay Pacific apuesta por España como un punto clave de conexión entre Asia y Europa. La aerolínea prevé retomar pronto su ruta directa entre Barcelona y Hong Kong y espera superar en 2025 los niveles previos a la pandemia. Renfe transportó en 2024 un récord histórico de 501,9 millones de viajeros en sus servicios públicos de Cercanías, Media Distancia, Ancho Métrico y Avant, lo que supone un 1,9% más que en 2023, casi 10 millones por encima. Representantes de la Asociación Corporativa de Agencias de Viajes Especializadas (ACAVE) han viajado a Bruselas para buscar apoyos contra el nuevo registro de datos de viajeros y han anunciado que remitirán información detallada a la Comisión Europea sobre las "vulneraciones graves" que consideran que esta práctica tiene sobre la legislación comunitaria.

Los puertos españoles batieron en 2024 un nuevo récord histórico al registrar más de 12,8 millones de cruceristas, una cifra un 6,7% superior en comparación a la de 2023, con la llegada de un total de 4.700 buques, que suponen 200 más. Grupo Hotusa celebró una nueva edición de su ciclo de desayunos “La Industria de la Felicidad”, donde la psiquiatra Marian Rojas y la economista Isabel Estapé reflexionaron sobre el impacto del turismo en el bienestar emocional. Ante más de 200 profesionales, destacaron el papel del turismo como motor de felicidad y su influencia en la calidad de vida. eDreams prevé experimentar un incremento "significativo" de la rentabilidad, con un resultado bruto de explotación (Ebitda) 'cash' estimado de entre 215 y 220 millones de euros para su ejercicio fiscal 2026, que finalizará en marzo de ese año, lo que supone un aumento del 20% con respecto a los 180 millones de euros pronosticados para el actual año fiscal. La balanza por cuenta corriente, que mide los ingresos y pagos al exterior, registró un superávit de 47.100 millones de euros en los once primeros meses de 2024, un 25,6% más respecto a los 37.500 millones del mismo periodo del año anterior, gracias, en gran medida, al tirón del turismo, según los datos publicados por el Banco de España. La Comisión Europea ha iniciado una investigación preliminar contra España por la multa de 179 millones de euros que el Gobierno impuso el pasado noviembre a Ryanair, Vueling, Easyjet, Norwegian y Volotea por cobrar suplementos por el equipaje de mano o reservar asientos contiguos para acompañar a personas dependientes. La aerolínea Level conectará Barcelona con Nueva York, Boston y Los Ángeles (EE.UU.) con vuelos diarios en verano, una frecuencia que alargará de abril a septiembre en el caso de la ciudad neoyorkina. Viajes El Corte Inglés ha anunciado un acuerdo con los sindicatos Valorian y CCOO para la reordenación de su plantilla de los servicios centrales y otras áreas, que afectará finalmente a un máximo de 430 personas, 90 menos que la cifra inicial, y en la que se incluye cerca de 150 empleados mayores de 59 años que podrán acogerse a una baja incentivada voluntaria, por encima de las 118 previstas inicialmente. La Comisión Nacional del Mercado de Valores (CNMV) ha aprobado el folleto para la salida a Bolsa de HBX Group, que espera debutar en el mercado el 13 de febrero con una capitalización máxima aproximada de 3.030 millones de euros, lo que la coloca como la primera gran salida al parqué en España durante 2025. Las pernoctaciones en alojamientos turísticos extrahoteleros españoles (apartamentos, campings, turismo rural y albergues) alcanzaron la cifra de 142,6 millones en el conjunto del año 2024, con un aumento del 3% con respecto a 2023, según datos hechos públicos por el Instituto Nacional de Estadística (INE).

Miramos al cierre de la bolsa con Álvaro Romero, analista senior de renta variable de Singular Bank. Repasamos a Caixabank, Solaria, Grifols, eDreams y Mapfre.

Send us a Text Message.Linking the Travel Industry is a business travel podcast where we review the top travel industry stories that are posted on LinkedIn by LinkedIn members.  We curate the top posts and discuss with them with travel industry veterans in a live session with audience members.  You can join the live recording session by visiting BusinessTravel360.comYour Hosts are Riaan van Schoor, Ann Cederhall and Aash ShravahStories covered on this session include -Event and activities ticketing platform CORAS raises €1.3m towards scaling their tickets API offering.Qatar Airways rolls out a caviar service in their business class cabin.Air India Express and Scoot work together on virtual interlining for their joint customers, courtesy of Dohop.Delta Air Lines now provides free wi-fi on international flights. Wizz Air launches an unlimited flights subscription service for €499/year - with a few twists.The World Health Organization declares a current MPOX outbreak in Africa a global health emergency.Ryanair's latest OTA partner is .... not eDreams.SAP reduces their commitment to offer/order.easyJet and Kiwi.com sign an integration agreement.Bonus Extra StoriesYou can subscribe to this podcast by searching 'BusinessTravel360' on Google Podcast, Apple Podcast, iHeart, Pandora, Spotify, Alexa or your favorite podcast player.This podcast was created, edited and distributed by BusinessTravel360.  Be sure to sign up for regular updates at BusinessTravel360.com - Enjoy!Support the Show.

Send us a Text Message.Linking the Travel Industry is a business travel podcast where we review the top travel industry stories that are posted on LinkedIn by LinkedIn members.  We curate the top posts and discuss with them with travel industry veterans in a live session with audience members.  You can join the live recording session by visiting BusinessTravel360.comYour Hosts are Riaan van Schoor, Ann Cederhall and Aash ShravahStories covered on this session include -Ryanair reports a quarterly drop of 46% in profits - resulting in a 12.5% decline of it's share price - which it blames on "lower than expected fares".... whilst easyJet profits jump.Ryanair wins another court case against eDreams, this time in Germany. Travelport's new State of Modern Retailing report suggests that 58% of travellers are "overwhelmed" with too many travel offers.Turkish Airlines reveals they will be building their own seats, as current suppliers can't keep up with the demand.End of an era: Southwest Airlines stop their 53 year old practise of open seating.Dohop delivers more intermodal capabilities for Air France and rail provider SBB CFF FFS.Extra StoriesYou can subscribe to this podcast by searching 'BusinessTravel360' on Google Podcast, Apple Podcast, iHeart, Pandora, Spotify, Alexa or your favorite podcast player.This podcast was created, edited and distributed by BusinessTravel360.  Be sure to sign up for regular updates at BusinessTravel360.com - Enjoy!Support the Show.

José Lizán, Gestor de Reto Magnum Sicav en Quadriga Asset Managers, comenta los valores de la Bolsa española protagonistas: Solaria, eDreams, Aedas Homes, Tubos Reunidos, Inditex y Banco Sabadell.