Tech for Non-Techies

Most founders dive straight into building — features, user flows, no-code tools — before they've nailed the strategy that actually drives traction: brand. In this episode, Sophia Matveeva shares why brand must come before product, especially for non-technical founders building tech-enabled businesses. You'll learn the four brand foundations every founder needs — whether you're launching a new venture or scaling an existing one: Clarity — Who you serve and why you exist Story — What problem you solve and what's at stake Trust Signals — How to build credibility before or beyond your user base Voice — How to speak to your market without jargon Sophia also shares examples from Uber, Goldman Sachs, and her own company, Tech for Non-Techies, which is trusted by governments and Fortune 500s to teach non-technical leaders how to succeed in the digital economy. If you want customers, talent, and investors to take your venture seriously — and you're not building brand strategically — this episode is for you. Chapters 00:00 – Code vs Brand 01:11 – Logos Are Not Brands 02:37 – Why Trust Matters More Than Features 04:37 – Non-Technical Founders' Common Mistake: Features Before Brand 09:38 – Investors Back Missions, Not Apps 11:40 – Think Like an Investor 12:30 – 4 Brand Foundations Before Product 18:13 – What's Next: Cannes Lions Insights Episodes to help you build your personal brand: 170. Advisory Boards: why join them & why have them 146. How to get headhunted   For the full transcript, go to: https://www.techfornontechies.co/blog/258-why-you-need-a-brand-before-you-need-an-app   FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

Analysis paralysis is BORING. And it doesn't get you results. Most founders think they fail because of the market, the product, or the pitch. But the real killer is a slow mindset. In this episode, Sophia Matveeva shows you why bad work beats perfect ideas — and how shifting your mindset can be the difference between building real momentum and watching your venture die. You will learn:  Why perfectionism feels smart but keeps you stuck How no-code tools tempt you to tinker instead of launch Why top founders move fast and embrace imperfection How to build momentum before you're ready — with real-world examples and a challenge for you to do today   Chapters 00:00 The Mindset Shift for Non-Technical Founders 03:07 The Importance of Speed Over Perfection 05:53 Accepting Imperfection in Innovation 09:02 Consequences of a Slow Mindset 11:47 Taking Action Before You're Ready FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. For the full transcript, go to https://www.techfornontechies.co/blog/257-why-bad-work-wins

If you're building a tech product but don't have a technical background, this episode will save you months of wasted time and thousands in unnecessary spend. In this re-release of one of our most popular early episodes, Tech for Non-Techies founder Sophia Matveeva shares the 5 biggest mistakes non-technical founders make — and how to avoid them. Whether you're a  founder, a corporate innovator, or leading a new digital venture, these lessons will help you lead product teams effectively and build better tech businesses. You will learn: Why hiring a developer first is a mistake — and who to bring in instead The crucial difference between product metrics and business metrics (and how to use both wisely) How Facebook and WhatsApp built great products by focusing on engagement before monetisation What non-technical leaders must know about giving clear, measurable instructions to product teams What success looks like in the early stages — and why early growth shouldn't be the goal Chapters 00:00 Introduction to Non-Technical Founders' Challenges 02:26 The Importance of User Experience Design 10:36 Understanding Product vs. Business Metrics 16:21 Setting Clear Goals for Product Teams 20:13 Embracing Flexibility in Product Development 24:32 The Journey of Product Improvement Over Growth   FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.   Listen to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora For the episode transcript, go here: https://www.techfornontechies.co/blog/256-top-mistakes-non-technical-founders-make-how-to-avoid-them

From accelerators to corporate venture capital, most startup support structures fail to deliver. Investor and entrepreneur Andrew Ackerman explains why — and what founders and corporates should do instead. With over 70 investments and hundreds of founders mentored, Andrew brings rare perspective from both sides of the table. Andrew is a serial entrepreneur who has founded two companies, led an accelerator, and now advises startups, VCs and corporates. He's also the author of The Entrepreneur's Odyssey — a novel-style guide to what startup life really feels like. You will learn: Why most accelerators fail: Discover how many support programs offer flashy promises without delivering tangible outcomes like revenue or pilot deals. Rethinking venture capital: Understand why fundraising is often pursued for validation rather than strategic fit — and why most startups don't necessarily need VC money. Corporate innovation pitfalls: Learn how misaligned incentives and internal politics transform innovation programs into mere theatre rather than engines of growth. The value of tailored support: Find out how startups can benefit from support structures designed as platforms that evolve with their specific stage and needs. What to do instead: Get practical insights on structuring your support programs, whether you're a founder, a corporate team, or an investor.   Chapters 00:00 The Illusion of Tech Startups 02:43 Understanding Startup Support Systems 06:48 Challenges in Corporate Innovation 10:05 The Value of Accelerators 16:58 The Glamour of Fundraising 22:12 The Reality of Startup Life   FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.  --- For the full transcript, go to https://www.techfornontechies.co/blog/What-most-startup-support-gets-wrong-and-how-to-fix-It

What does it really take to build a tech ecosystem that endures — beyond PR launches and startup grants? In this episode, Sophia Matveeva shares hard-won insights from working with governments, corporates, and investors on the frontlines of global digital transformation. Whether you're funding innovation, designing policy, or building a product yourself, this is a must-listen. You'll learn what most ecosystem builders overlook, why non-technical founders are a critical (and underutilised) asset, and how trusted advisors — from lawyers to auditors — can unintentionally become blockers to progress. Most importantly, you'll hear how to fix it. You will learn: Why traditional approaches to building tech ecosystems often fall short The critical role of non-technical founders in sustainable innovation Why advisors, lawyers, and accountants can be innovation blockers — and what to do about it The underestimated influence of government in market creation Four key traits shared by enduring tech ecosystems Why Most Ecosystems Don't Last Short-lived programs: Many government-funded accelerators or hubs launch with fanfare but dissolve within 2–5 years due to lack of traction or measurable ROI. Startup survival rates: Globally, over 90% of startups fail. If an ecosystem is judged by the success of its startups, the system often doesn't perform well. Dependence on external funding: Many ecosystems are grant-reliant and don't create self-sustaining capital or talent flywheels. No enduring institutions: Unlike Silicon Valley (Stanford, Sand Hill Road, Google), most ecosystems don't produce lasting institutions that regenerate innovation cycles. Chapters   00:00 Building Sustainable Tech Ecosystems 10:13 The Role of Non-Technical Founders 16:54 The Importance of Tech Fluency If you're shaping innovation strategy — let's talk. Tech for Non-Techies works with governments, economic development agencies, and public–private partnerships to design innovation ecosystems that endure. Book a call here or email info@techfornontechies.co  --- Listen to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora For the full transcript, go to https://www.techfornontechies.co/blog/254-how-to-build-a-tech-ecosystem-that-lasts

Want to become a better tech innovator while you sit on a beach? In this episode, Sophia Matveeva shares four podcast episodes you can learn from through osmosis—and enjoy every minute of it. You will learn: Why Netflix's original CEO got fired by his co-founder—and what that says about startup leadership transitions The founder Warren Buffett said was more scary than a grisly bear How the New York Times nearly collapsed and reinvented itself in the Digital Age Why building a stellar career takes longer than you think—and why that's okay These episodes aren't just entertaining—they're strategy lessons in disguise. Timestamps: 01:18 Podcast Recommendations for Tech Innovators 05:36 The Story of Rose Blumkin 08:57 The New York Times Company Case Study 12:47 The Long Game in Professional Development Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.  For the episode transcript, go to: https://www.techfornontechies.co/blog/4-Podcasts-That-Will-Make-You-Smarter-This-Summer

Phil Knight spotted better running shoes in Japan — and turned that insight into Nike, one of the world's biggest brands. In this episode, you'll learn how thinking internationally sparks breakthrough ideas — and how to build a global edge into your career and business. This episode is for you if you: Want to lead innovation, not just follow trends Are building products or businesses with global ambition Know you need a global perspective but aren't sure where to start Timestamps 00:00 The essence of global leadership 06:07 Learning from Global Innovations 11:50 How to get an International Perspective 18:04 Action steps you can take now Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.  To get the full transcript for this episode, go here: https://www.techfornontechies.co/blog/-go-from-local-player-to-global-tech-leader

Is today's AI hype cycle just dot-com boom 2.0? In this episode, host Sophia Matveeva talks with David G. Ewing, who lived through the original tech bubble (literally in a closet in Palo Alto!) about the striking parallels between then and now. Listen to learn lessons from dot-com history to navigate today's AI boom.   Listen to learn: Why the "more things change, the more they stay the same" when it comes to tech hype cycles The surprising success factor that determined which dot-com companies survived (and what it means for AI) A powerful career strategy that helps you thrive amid tech disruption Why measuring AI's impact requires looking beyond traditional ROI metrics   For the transcript, go to: https://www.techfornontechies.co/blog/251-lessons-from-the-dot-com-era-for-today-s-ai-hype   Timestamps 00:00 Introduction 01:00 The Wild West of Tech: Lessons from the Dot-Com Era 10:02 Navigating the AI Hype 19:53 Building Infrastructure for Success in AI 29:45 The Hydra vs. Phoenix Analogy   About Our Guest David G. Ewing is the founder of Content Lion, a next-generation AI centralisation and enterprise content management system. He brings decades of technology experience and a pragmatic approach to digital transformation. Resources Mentioned David's blog: davidgewing.com David's podcast: Content Kingdom David's company: contentlion.com Book recommendation: "What I Learned Losing a Million Dollars" For thinking about risk and Black Swan events: Nassim Taleb's "The Black Swan" Connect with Tech for Non-Techies Visit techfornontechies.co to learn more about our courses, community, and resources designed specifically for non-technical founders, corporate innovators, and professionals navigating the digital world.   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know

The more technology you put into your product, the worse it can get. In this episode, Sophia Matveeva talks with Zahra Almahoozi, founder of DARB and recent graduate of the Tech for Non-Technical Founders program in Bahrain. Discover how Zahra's "less is more" approach helped her build a startup that addresses real user needs without overwhelming them with features. This episode is for you if you: Are building a digital product and wondering what to include Want to create something users will actually adopt (instead of ignore) Are looking to validate your concept with minimal investment You will learn: Why starting with WhatsApp groups or Google Forms can be more effective than complex technology The three things every non-technical innovator must know to communicate effectively with developers How documenting requirements can save you thousands in development costs You can connect with Zahra Almahoozi on LinkedIn or follow Darb on Instagram   Timestamps 00:00 Introduction 03:10 The Journey of a Non-Technical Founder 06:01 Lessons from the Tech for Non-Technical Founders Program 08:54 Understanding User Behavior 11:48 The Value of Networking in Tech 15:09 Advice for Aspiring Tech Entrepreneurs 17:04 Future Plans   For the transcript, go to: https://www.techfornontechies.co/blog/250-less-tech-more-value-why-simpler-digital-products-win   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. 

Some companies waste millions on AI initiatives while others use it to gain serious market advantage. In this episode, you'll learn the seven insights Sophia Matveeva, our CEO, got from The Economist's Business Innovation Summit and what they mean for your AI strategy. This episode is for you if you: Are a leader considering AI investments but want to avoid chasing vanity metrics Need to justify AI projects to your CFO or board with realistic ROI expectations (!!!) Want to address "shadow IT" -  when employees use unauthorised AI tools with company data Are responsible for upskilling your team in the age of AI   For the transcript, go to: https://www.techfornontechies.co/blog/249-ai-hype-vs-reality-what-smart-business-leaders-are-actually-doing   Timestamps 00:00 Introduction to AI and Market Dynamics 03:11 Key Insights from the Economist Business Innovation Summit 05:58 The Importance of Speed in AI Implementation 08:51 Understanding Shadow IT and Its Implications 12:12 The Role of Boards in AI Adoption 14:58 Training and Upskilling for the AI Age 16:24 The Impact of DeepSeek on Global Innovation   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. 

Here are the listener questions Sophia Matveeva answers in this episode: What should I be asking in product meetings if I don't have a technical background? I'm leading a digital transformation initiative, but my tech team keeps telling me things take longer than expected. Should I push back? How?  How do I know if I need a technical co-founder, or if I can build my product with an agency or no-code tools? Resources mentioned in this episode: FREE download: Anonymous Survey on the Tech–Business Divide YouTube: How to Work with Developers: A Guide for Non-Technical Leaders   Timestamps 00:00 Introduction  02:29 Navigating Product Meetings Without Technical Background 06:15 Managing Digital Transformation Timelines 10:56 Technical Co-Founder or Agency?   For the transcript, go to: https://www.techfornontechies.co/blog/248-q-a-episode-how-to-keep-tech-teams-on-track-without-micromanaging   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

Companies invest millions in tech projects every day. Some deliver remarkable returns while others crash and burn, wasting fortunes and careers. The deciding factor? Rarely the technology itself—it's the disconnect between technical implementation and business objectives. In this episode, you'll learn a proven system for bridging this expensive gap. You will see how to diagnose misalignment, quantify its impact, and implement frameworks that create genuine understanding between technical and business teams. You'll get lessons you can use at work today. This episode is for you if you: Want make sure you get the best ROI on your tech innovation projects  Need to become the translator who can align technical realities with business goals Work in tech and are tired of business stakeholders changing requirements every week   For the transcript, go to: https://www.techfornontechies.co/blog/247-million-dollar-misunderstandings-how-to-fix-tech-business-disconnect   Timestamps 00:00 Introduction 00:56 Digital Transformation Failures 02:50 Tech and Business Misalignment 06:09 Diagnosing the Disconnect 09:03 Importance of Communication 11:59 Creating a Collaborative Culture 15:11 Taking Action on Survey Results     Resources mentioned in this episode: Harvard Business Review: Coding Isn't a Necessary Leadership Skill — But Digital Literacy Is FREE download: Anonymous Survey on the Tech–Business Divide    For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

Some "Heads of Innovation" are glorified event planners while others transform entire businesses. In this episode, you'll learn how to identify which type of innovation leader you're dealing with and what that means for your career or business. This episode is for you if you: Want to pursue a career in corporate innovation Are a founder pitching to corporate innovation departments Are an executive designing innovation roles for your company Need to collaborate with innovation teams but aren't sure of their actual authority Are an investor evaluating a company's innovation claims You'll learn which innovation roles are career dead-ends, which ones lead to the C-suite, and how to quickly identify who has real decision-making power versus who's just organising hackathons with no implementation authority. Resources mentioned in this episode: Podcast: 96. How to innovate at a corporate: lessons from Apple and Intel FREE GUIDE: Innovate, but how? The Pragmatist's guide to growth   For the transcript, go to: https://www.techfornontechies.co/blog/246-5-types-of-innovation-leaders-from-nonsense-to-c-suite   Timestamps 00:50 Innovation Roles 02:58 Five Types of Innovation Leaders 05:45 Innovation Theater Director 09:05 Innovation Community Manager 11:57 Corporate Entrepreneur 14:52 R&D Leader 17:50 Transforming Businesses   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

Start-up failure is never pleasant, but did you know you can actually make more money and be more successful as a result? In this candid, no-nonsense episode, you'll learn exactly what to do when your venture doesn't make it. This episode is for you if you: Run a company Are thinking of starting one Are thinking of joining one Are in the midst of a startup struggle and considering options Are working at a startup and worried about its trajectory You'll learn why panic is unnecessary, how your startup experience makes you uniquely qualified for lucrative jobs, and why investors often prefer founders with failure experience. If you want your questions to be answered on this show, email info@techfornontechies.co   Timestamps 00:00 Introduction 00:56: Embracing Startup Failure 03:00 Lessons from Startup Struggles 05:51 Experience in Failure 09:06 Leveraging Failure  12:13 Building a Network and Personal Brand 15:07 Navigating the Aftermath      For the transcript, go to: https://www.techfornontechies.co/blog/what-to-do-if-your-start-up-fails     For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

If you're a non-technical founder or corporate innovator, you've likely heard the myth: venture capital is exclusively for bankers or coders. Promise Phelon shatters this misconception completely. In this episode, Promise shares how she used her experience as a non-technical founder to become a successful venture capitalist - without writing a single line of code or spending years in investment banking. Listen to learn: Why business acumen and customer understanding are more valuable than technical skills How "product CEOs" often have advantages over purely technical founders Practical paths into venture capital for non-technical professionals Why more founders are specifically seeking investors with operational experience How to use your industry expertise to find investment opportunities others miss If you're curious about a career in venture, this episode is for you.   Timestamps 00:00 Introduction 01:02 Harnessing Technology for Leadership 03:00 Journey from Operator to Investor 05:52 Debunking VC Myths  09:13 Technical vs. Product CEOs 11:59 The Path to Venture Capital 14:52 Relationships in VC 18:07 Building a Unique Investment Perspective 20:58 The Ethics of Startup Experience for VC 23:52 Empowering Non-Technical Founders 26:46 The Value of Operator VCs   For the transcript, go to: https://www.techfornontechies.co/blog/244-the-non-techie-s-path-to-vc   Learn more from Promise Phelon at the Growth Warrior YouTube channel. For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

If you're a non-technical founder or leader, you might find developers frustrating to work with. (They also think the same thing about you) Developers resist quick changes, seem annoyed by status meetings, and always want the most expensive equipment. That's not because they are prima donnas. This episode will explain why developers work so differently from other professionals, and show you how to create communication systems that work for both business and technical teams. Listen to learn: Why a "5-minute change" actually costs 2 hours of developer time The hidden costs of cheap equipment that hurt your bottom line How to structure meetings to maximise development speed Practical communication strategies that get results Resources mentioned in this episode: https://paulgraham.com/makersschedule.html   Timestamps 00:00 Introduction 001:10 Developer Mindsets 02:55 The Importance of Sprints 06:10 Managing Developer Interruptions 09:04 The Maker vs. Manager Schedule 11:59 Hiring and Equipment Considerations 14:50 Effective Communication 18:05 Developer Productivity 21:00 Conclusion   For the transcript, go to: https://www.techfornontechies.co/blog/243-how-to-work-with-developers-a-guide-for-non-technical-leaders   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

What's good for Big Tech isn't always good for Little Tech, and vice versa. In this episode, we're breaking down the key differences between these two worlds and what they mean for you. Listen to learn:  Which Big Tech lessons don't apply in Little Tech and vice versa. The unique advantages (and pitfalls) of working in Big Tech vs Little Tech. How to position yourself (or your company) for success in either world. What the future holds for Big Tech, Little Tech, and the leaders who bridge the gap. Whether you're planning your next career move, building a business or investing in tech, this episode is for you.   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.  

Have you noticed how some people seem to know exactly the right person to call when they need something? That's not luck - it's strategic networking. If you're an innovator with ambition, you need to build your network strategically. This episode will help you plan whom you need, why you need them and how to find them. Listen to learn: The 8 categories of professionals you need in your network if you want to build something new The types of developers to have in your network and how to connect with them Why you need both VCs and public market investors for different perspectives - even if you're not raising money How to surround yourself with highly successful people who expand your sense of what's possible Real examples of finding your tribe of ambitious innovators who are actually doing things, not just talking Whether you're starting a tech company, driving innovation in a corporate role, or exploring new opportunities, you'll learn how to build the right relationships that will nourish you for the long term.    Timestamps 00:00 Introduction 03:01 Developers in Your Network 05:52 The Investor Perspective 09:13 Vision Expanders 12:00 Regulators in Innovation 14:48 Finding Your Tribe of Outliers 19:11 Leveraging Industry Veterans 23:04 Media Allies 25:58 Academic Connections 29:49 Conclusion   For the transcript, go to: https://www.techfornontechies.co/blog/the-8-types-of-people-you-need-in-your-network   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

DeepSeek is a new AI that's 44 times cheaper than ChatGPT and completely open-source. While tech blogs obsess over the technical specs, there's a bigger story for non-technical innovators that no one else is talking about. In this episode, you'll discover the hidden opportunities DeepSeek creates for founders and innovators who don't code. Listen to learn: How to build genuine expertise around DeepSeek while others are still figuring it out (time sensitive) Smart ways to work with developers who are excited about DeepSeek Why DeepSeek's affordability means you can test your ideas without breaking the bank Practical steps to build custom AI solutions without needing a PhD Whether you're a founder tired of paying premium prices for AI, a corporate innovator looking to stand out, or an entrepreneur wanting to experiment with AI, this episode shows you exactly what to do with DeepSeek right now. Learn why the real DeepSeek opportunity isn't in the code - it's in how you use it to get ahead while everyone else is still talking tech specs. Resources mentioned in this episode: 227. How to Use AI in Product Development: A Non-Techies Guide 196. Why All Businesses Depend on Open-Source Software For the transccript, go to: https://www.techfornontechies.co/blog/240-what-non-technical-innovators-need-to-do-about-deepseek   Timestamps 00:00 Introduction 02:59 DeepSeek vs. Other LLMs 06:14 Opportunities for Non-Technical Innovators 09:05 Open Source Advantages 11:56 Engaging with the Developer Community 15:14 Global Innovation with DeepSeek      

Do you really need a co-founder? There's intense pressure in the startup world to find co-founders, but the data tells a surprising story. MIT research shows that solo founders are actually more than twice as likely to succeed compared to teams, while Harvard research reveals that 65% of high-potential startups fail due to co-founder conflict. In this episode, you'll learn how to make the right decision about co-founders for your business, based on data rather than pressure. Listen to learn: Why the "you must have a co-founder" narrative persists despite evidence showing solo founders often succeed What successful solo founders like Jeff Bezos, Sara Blakely, and Mailchimp founder Ben Chestnut did differently How to evaluate if you really need a co-founder for your specific business A practical framework for finding and testing potential co-founders if you decide you want one Whether you're a founder feeling pressured to find a co-founder, or an investor evaluating solo vs. co-founded companies, this episode will transform how you think about startup leadership and team building. Learn why it's better to be a successful single parent than stuck in a toxic marriage when it comes to your business. Resources mentioned in this episode: MIT Sloan: 2 founders are not always better than 1 The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup, by Harvard Business School professor Noam Wasserman   For the transcript, go to: https://www.techfornontechies.co/blog/do-you-really-need-a-co-founder   Timestamps 00:00 Introduction 03:06 The Co-Founder Relationship 06:00 Risks of Rushing into Co-Founding 08:52 Data-Driven Insights  12:12 Conflict and Co-Founders 15:08 When Co-Founders Make Sense 18:05 Evaluating Potential Co-Founders 20:58 Alternatives to Co-Founders 23:47 Testing Before Commitment 27:09 Focus on Success, Not Pressure   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE Course: 5 Tech Concepts Every Business Leader Needs To Know Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

Want to know how Apple turns technical features into stories that make people line up around the block for new products? In this episode you will learn the 3 step product storytelling framework that transforms complex features into benefits users love. Every successful tech company has mastered the art of product storytelling, so if you want your innovations to succeed, you need this skill too. Listen to learn: The 3-part framework behind every great product story Why product storytelling is more important than investor pitching Why talking about amazing tech pushes users away Simple ways to practice better product storytelling today Whether you're a founder trying to get users to love your product or a corporate innovator, this episode will transform how you communicate your product's value to your most important audience: your customers.   Timestamps 00:00 Introduction 01:20 Product Storytelling 04:32 Duolingo: A Case Study  06:54 Spotify's Storytelling Framework 09:16 Features vs. Benefits 12:43 Implementing Product Storytelling 17:02 Conclusion   For the transcript, go to: https://www.techfornontechies.co/blog/the-secret-to-user-growth-turn-features-into-stories   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE Course: 5 Tech Concepts Every Business Leader Needs To Know Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

Cryptocurrency is becoming a bigger financial and political force in our world, especially after Donald Trump's return to the White House. This is why smart people who want to have an impact in the world need to learn about it. But, learning about crypto is difficult, because the loudest voices are devout crypto evangelists and hardcore libertarians. This episode is different. We do not want you to trade crypto, we want you to be educated about what it is and why it matters. In this episode, you will learn from Stephanie Ramezan, CEO & Co-Founder of the Crypto Collective and former CEO of Gemini UK, the regulated cryptocurrency exchange set up by the Winklevoss twins.   Listen to learn: - What cryptocurrency is - Why big companies are getting involved in it - What stablecoins and memecoins are - Where to find good career opportunities in the crypto space (and what to avoid)   Timestamps 00:00 The Importance of Understanding Cryptocurrency 02:48 The Crypto Landscape 06:08 Cryptocurrency Basics 08:53 Crypto Transactions 11:46 Role of Stablecoins in Finance 15:01 Shitcoins and Meme Coins 18:13 Impact of Quantum Computing on Crypto 21:02 Stephanie's Journey into Crypto  23:50 Crypto Job Market 27:01 Evaluating Crypto Companies 30:12 Conclusion and Resources   For the transcript, go to: https://www.techfornontechies.co/blog/237-introduction-to-crypto-for-smart-beginners   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE GUIDE: The Pragmatist's Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

What does it mean to evolve your career in the Digital Age? Meet Janina Conboye, a Financial Times journalist who added data skills to her storytelling talent. This episode is a masterclass in smart career transitions.   Listen to learn: What data journalism actually is and why top news organisations are investing in it How to think strategically about your career evolution Why the "creative vs technical" divide is holding people back How to use AI tools like ChatGPT to help you learn new skills The reality of career transitions - from the tears to the triumphs   Timestamps 00:00 Introduction 03:06 Understanding Data Journalism 05:49 Intersection of Traditional and Data Journalism  09:00 Data for Storytelling  12:12 Data Skills  15:07 The Future of Journalism and Data 17:51 Data Journalism for Readers  21:03 Transitioning Careers  23:49 Long-Term Investments in Career Development   For the transcript, go to: https://www.techfornontechies.co/blog/236-combining-creativity-with-data-inside-the-future-of-journalism-at-the-ft   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE GUIDE: The Pragmatist's Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

In a recent interview, Jeff Bezos shared that big leaders must "identify the big ideas, enforce tough execution, and grow the next generation of leaders." In this episode, I'll show you exactly how to apply that CEO-level thinking to your own career in 2025.  You will learn:  The four-step methodology to annual planning that works How simple plans get big results How develop and manage your relationships to have your best year yet Why your mum might want you to get a real job even when you're a successful innovator For the transcript, go to: https://www.techfornontechies.co/blog/235-plan-your-2025-like-a-ceo-the-jeff-bezos-approach-2 Timestamps 02:43 – Part 1: Find Your Big Idea 05:07 – Questions to Help Define Your Big Idea 07:26 – Part 2: Turn Your Big Idea into Action 09:50 – Build Your Power Circle 12:10 – Managing Personal and Professional Relationships 14:36 – Part 4: Success Metrics & the Pareto Principle 16:56 – Recap of the Four Phases of Planning 19:15 – Free Course for Digital Leaders   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

Do you think year-end reviews are just about listing what you did? Think again. In this episode, you'll learn how to assess your year like a CEO - because whether you're a founder, innovator or investor, you're running the company of YOU. Most people focus on activities - meetings attended, features shipped, deals analysed. But real leaders focus on impact and power dynamics. Listen to this episode to learn: How to evaluate what you actually transformed in 2024 Why being busy with innovation initiatives isn't the same as real change How to tell if you're hiding in product development instead of facing the market How to shift power dynamics in your favour Why your team is bigger than you think (even if you work alone) Part 1 of a special 2-part series on becoming the CEO your career deserves. Resource mentioned in this episode: Tech for Non-Techies: 221. How Paypal innovates For the transcript, go to: https://www.techfornontechies.co/blog/2024-reflections-are-you-the-ceo-your-career-deserves   Timestamps 01:58 Reflecting on the Year as the CEO of Your Life 04:20 Question 1: What Have You Transformed This Year? 06:42 Founders: Did You Focus on Customer Traction or Product Development? 09:09 Question 2: Have You Used AI to Solve Real Problems? 11:30 Question 3: Have You Shifted the Power Dynamic in Your Favour? 13:51 Question 4: Who Was on Your Team This Year? 16:00 Recap of the Four Questions   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora FREE GUIDE: The Pragmatist's Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

Think AI is just about adding chatbots to your business? Think again. In 2024, AI has completely transformed who can build tech companies and how they're funded - but there's also dangerous hype that's already landing companies in legal trouble. We're in what economists call 'The Middle Times of AI' - a messy period where massive opportunity meets massive hype. Some founders are building million-dollar businesses with lean teams, while others are getting fined by the SEC for false AI claims. Listen to this episode to learn: Why prototypes that once cost $32,000 can now be built for free How the SEC is cracking down on fake AI companies Why technical co-founders are no longer essential for tech startups How to spot real AI opportunities in the middle of the hype Why new tech hubs are emerging far from Silicon Valley Whether you're a founder saving thousands on development, a corporate innovator testing ideas without permission, or an investor avoiding AI washing, this episode will help you navigate the reality of AI in 2024. Resources mentioned in this episode: Tech for Non-Techies episode 155. How generative AI is changing business and the economy Legal Drive: SEC fines companies $400,000 for false AI claims For the transcript, go to: https://www.techfornontechies.co/blog/233-how-ai-changed-tech-entrepreneurship-and-investing-in-2024-and-what-s-to-come   Timestamps 02:42 AI's Role in Product Development 05:05 The Middle Times of AI 07:26 Revolutionary Opportunities in AI 09:47 Jack Ma's Prediction on AI 12:10 AI's Impact on Start-up Teams 14:24 Global Opportunities in Tech 16:49 The Dangers of AI Hype 19:15 How AI Will Transform Start-ups 21:40 Actionable Steps for Founders and Investors   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE GUIDE: The Pragmatist's Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

Think Silicon Valley was built by brilliant founders and venture capital? Think again. Governments have been the secret force behind every major tech breakthrough - and understanding this could be crucial for your success, whether you are an innovator or an investor. Economist Mariana Mazzucato 's groundbreaking book "The Entrepreneurial State" shows an often ignored truth: from the iPhone to GPS, the biggest innovations in tech came from government funding, because early stage innovation is too risky for venture capital. Listen to this episode to learn: Why every technology in your iPhone started with government funding What a "regulatory sandbox" is and why it matters for innovation Why the "lone genius founder" myth is dangerous for investors How to spot government support that could give your company an edge Case studies from Silicon Valley, Singapore and Bahrain Whether you're a policymaker, founder, or investor, this episode will change how you think about innovation - and might just change where you choose to build your next venture.   For the transcript, go to: https://www.techfornontechies.co/blog/232-why-governments-are-tech-s-most-powerful-and-overlooked-innovators   Timestamps 00:00 Introduction 01:20 Government in Tech Innovation 05:40 The iPhone: A Case Study in Government Funding 07:30 Governmet Laying the Foundation 09:00 Italian Renaissance Case Study 10:26 Government as a Patron of Innovation 17:00 Lessons from Singapore and Bahrain     For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE GUIDE: The Pragmatist's Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

Every time a founder with a hardware idea comes to me for advice, I tell them they're choosing one of the toughest paths in tech. But sometimes, that path leads to trillion-dollar success stories. In this episode you'll learn from three stories of hardware innovation: Apple, Tesla and Nvidia. Apple had to spend $175 million to fix an iPhone problem that couldn't be solved with a software update. Tesla had to rip robots out of its automated factory. Meanwhile, Nvidia turned from a gaming company into a $3.3 trillion AI powerhouse. Why do some hardware companies become global giants while others crash and burn? Listen to this episode to find out. You will learn: Why physical problems need physical solutions (and why that's so expensive) How Tesla's 'production hell' reveals the true cost of hardware innovation The real reason VCs are scared of hardware startups (and when they're wrong) Why combining hardware with AI might be worth the risk This episode is essential for anyone building, investing in, or curious about hardware innovation.   Timestamps 00:00 Introduction 01:14 Hardware vs. Software 03:05 Apple's Story 06:00 Tesla's Story 09:00 The Value of Successful Hardware Companies 11:30 Why Nvidia is Important 13:49 Lessons for Founders and Investors in Hardware   For the transcript, go to: https://www.techfornontechies.co/blog/231-why-hardware-is-hard-and-when-it-s-worth-it-lessons-from-apple-tesla-nvidia   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE GUIDE: The Pragmatist's Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

Why do some companies nail digital transformation while others just waste millions? In this episode you'll learn from two very different case studies: Starbucks and Lego. The founder of Starbucks, the company that pioneered mobile ordering, is now saying they went too far with tech. Meanwhile, LEGO transformed from a wooden toy maker into a digital powerhouse without losing its magic. Why did one succeed and the other fail? Listen to this episode to find out. You'll learn: Why having great tech stats doesn't mean you're winning (just ask Starbucks) How LEGO got digital right by being boring first  The real reason most transformations fail (spoiler: it's not about the technology) Why "going digital" without a soul is like getting plastic surgery to fix your personality  This episode is a must listen for corporate leaders planning their digital strategy, founders building tech companies, and investors who want to spot the next LEGO, not the next digital disaster.   Timestamps  00:00 Introduction 01:30 The Digital Transformation Dilemma 03:08 Starbucks: A Case Study in Digital Overreach 05:56 Lego: Embracing Digital to Enhance Core Values 09:47 Avoiding Common Pitfalls in Digital Transformation 15:46 Practical Steps for Successful Digital Transformation   For the transcript, go to: https://www.techfornontechies.co/blog/230-starbucks-vs-lego-a-tale-of-two-digital-transformations   Sources used to make this episode: MIT: Transforming the LEGO Group for the Digital Economy McKinsey: Common pitfalls in transformations: A conversation with Jon Garcia GeekWire: As Starbucks slumps, Howard Schultz says coffee giant should 'reinvent' mobile ordering   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE GUIDE: The Pragmatist's Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.  

Listen to learn: How smart innovators test ideas before burning $50,000+ on development. The common tech traps that trip up even experienced leaders. Practical ways to avoid expensive development mistakes. Real stories from innovators who saved thousands by pivoting early.   Timestamps 00:00 Introduction 01:11 Avoiding Expensive Mistakes 02:53 Lesson 1: The Build Everything Now Trap 06:11 Lesson 2: Marketing Before Testing  09:02 Lesson 3: Expensive Website Pitfall 11:53 Lesson 4: Wrong Assumptions Cost   For the transcript, go to: https://www.techfornontechies.co/blog/229-the-50-000-dollar-mistakes-these-founders-almost-made-and-how-they-avoided-them   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE GUIDE: The Pragmatist's Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

If you think product development comes after business strategy, you're leaving money on the table and falling behind your competitors. Don't do that. In this episode, you'll learn why smart business leaders are using prototypes as a strategic weapon - so you can do it too. You'll learn: - Why your 50-page strategy doc is worth less than a tested napkin sketch - How your "small" idea might actually be a golden goose in disguise - The real reason PowerPoint presentations don't get funding (spoiler: they're boring) - Why waiting for the perfect strategy is like waiting to get in shape before going to the gym

If you have an idea for an app or a tech business, you can now make a test product in just 15 minutes using AI tools. But, you have to know how to use them wisely, so you don't make pretty products that nobody wants. Listen to this episode to learn: - The sweet spot for using AI in product development (from drafting specs to analysing user feedback) - Which AI tools to use for prototyping right now - A step-by-step process to validate your ideas faster using AI - Common pitfalls to avoid (because AI won't save a half-baked idea!)   Timestamps 00:00 Introduction  03:13 AI in Product Management 06:05 Creating Prototypes with AI 08:55 Testing Prototypes 12:08 Strategic Thinking Before Using AI 15:03 Practical Homework and Implementation   For the transcript, go to: https://www.techfornontechies.co/blog/227-how-to-use-ai-in-product-development-a-non-techies-guide   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE GUIDE: The Pragmatist's Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

Have you ever wondered about how to work with developers effectively without becoming one yourself? It all starts with five simple, non-technical questions. In this episode, you'll learn what you need to bring to the table for your developers to build a great tech stack.   Timestamps 00:00 Introduction  03:12 Understanding the Tech Stack 06:05 Bringing Value as a Non-Technical Person 08:50 Key Questions for Developers 10:45 Importance of Innovation in Tech   For the transcript, go to: https://www.techfornontechies.co/blog/226-tech-stacks-made-simple-what-non-technical-innovators-should-and-shouldn-t-do   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE GUIDE: The Pragmatist's Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

You can get your dream job, your dream client or your ideal investor at a tech event. But, going to a tech conference can also be a spectacular waste of money. So how do you get the former and avoid the latter? Listen to this episode to find out.   Timestamps 00:00 Introduction 02:00 Why you should go to conference events 02:59 Conferences are a serious investment  04:18 Conference ROI rules 08:15 What to do at the conference  13:18 Conclusion   For the transcript, go to: https://www.techfornontechies.co/blog/225-how-to-get-roi-from-a-tech-conference   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE GUIDE: The Pragmatist's Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

How do you make something completely new? And does the process differ if you're in a tiny start-up or a tech giant like Google? Listen to this episode to find out. You will learn from Maria Fernandez Guajardo, Senior Director of Product Management for Gmail at Google.  You'll learn the framework behind what makes a good Minimum Viable Product, the process Big Tech companies use to bring new ideas to life and the differences between start-up and corporate innovation. Maria's book, Sail to Scale: Steer Your Startup Clear of Mistakes from Launch to Exit, is available now.   For the transcript, go to: https://www.techfornontechies.co/blog/mvps-milkshakes-innovating-at-google   Timestamps 00:00 Introduction 02:52 Understanding Jobs to Be Done 06:00 Psychological Aspect of Product Design 08:56 MVP Features 12:10 Generative AI in Product Development 14:54 Corporate Innovation 18:02 Building Momentum 20:50 Similarities Between Startups and Corporations 24:10 Becoming a Corporate Innovator 27:00 Experience in Entrepreneurship 29:52 Writing a Book for Entrepreneurs   FREE GUIDE: The Pragmatist's Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

If you want to understand how tech companies work from the inside, you need to know what product managers do. People who master this skillset go on to be successful entrepreneurs, run tech companies and become leading venture capitalists. Microsoft CEO Satay Nadella used to be a product manager, as did Ben Horowitz, the co-founder of A16S, the VC firm behind Facebook, Airbnb and Pinterest. In this episode, you will learn from Andrew Plato, serial entrepreneur and author of The Founder's User Manual: Practical Strategies for the Startup Leader.   For the transcript, go to: https://www.techfornontechies.co/blog/223-product-management-from-start-up-to-grown-up   Timestamps   00:00 Understanding Product Management 02:46 The Role of Founders in Product Management 05:50 Navigating Team Dynamics 09:11 The CEO vs. Founder Dilemma 13:52 Founder Vision 18:03 Lessons for Early Stage Entrepreneurs 22:13 Sales Skills 24:55 Learning from Failure  29:59 Practical Strategies for Startup Success   FREE GUIDE: The Pragmatist's Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

If you want to make a successful product, or have a great career, what do you need to focus on today? Listen to this episode to find out.   Timestamps 00:00 Introduction  02:06 Product vs. Marketing Problems 03:00 Job Interview Example 05:11 Experience v Networking 06:41 Retention Metrics 08:30 Prioritizing Product over Marketing 10:13 Marketing for Success   For the transcript, go to: https://www.techfornontechies.co/blog/222-product-vs-marketing-problems   FREE GUIDE: The Pragmatist's Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

Do you want to know how one of the world's largest fintech companies stays on top? Paypal's innovation strategy is actually simpler and cheaper than you probably think. Listen to this episode to learn how this $78 billion dollar business keeps coming up with new ideas, so you can steal their strategies for yourself. You will learn from Mike Todasco, who led global innovation at Paypal and is now a visiting fellow studying AI at the Sand Diego State University.   Timestamps: 00:00 Innovation on a Budget 02:55 Constraints in Innovation 05:47 Creative Resource Management 08:56 Building a Culture of Innovation 12:14  Measurement of Innovation 15:08 Levels of Innovation 17:49 Defining a Culture of Innovation 20:52 Success Metrics in Innovation 24:01 Current Trends in Innovation 26:50 Resources for Aspiring Innovators   For the transcript, go to - https://www.techfornontechies.co/blog/221-how-paypal-innovates   FREE GUIDE: The Pragmatist's Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. 

Have you ever wondered why some people find smart innovative solutions to problems, and others stay stuck? In this episode, you'll learn you a simple technique that innovators use to make new products and solve business challenges. And you can also use this methodology for any area of your life, so listen up! You'll learn about the 5 whys process, hear two case studies for how to use it, and get guidelines for how to get started.   Timestamps   00:00 Introduction  02:46 Five Whys Methodology 06:05 Applying the Five Whys: Bakery Example 08:51 Applying the Five Whys: App Development Example 12:01 Effective Use of the Five Whys 13:53 Conclusion   For the transcript, go to: https://www.techfornontechies.co/blog/220-how-5-simple-questions-can-solve-your-toughest-problems   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

How can you tell which innovations will last and what's just hype? Are we in a generative AI bubble? There is a methodology called the Hype Cycle that venture capitalists use to answer these questions. But is this methodology foolproof? Find out in today's episode.   Timestamps 00:00:00: Introduction 00:01:34: Innovative tech education. 00:02:34: Distinguishing between innovation and trends 00:03:35: Time as a valuable asset 00:04:39: The Hype Cycle 00:09:42: Five phases of the Hype Cycle 00:13:15: Hype Cycle's accuracy 00:15:41: Evaluating technology beyond the hype 00:18:47: Conclusion    For the transcript, go to: https://www.techfornontechies.co/blog/the-hype-cycle-vcs-use-it-but-should-they   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.  

Every time you see Login with Facebook or Pay with Paypal on an app, you're seeing a tech tool called an API. This tool allows companies to make millions of dollars, reach billions of people, and collect valuable data, if you use it strategically. Listen to this episode to learn what APIs are and how smart business strategists use them. This is a re-run of episode 37 of this podcast.   Timestamps 00:00 Introduction and Podcast Review 04:19 APIs: The Interwoven Web of Software 08:38 Connecting Products and Services 09:36 Leveraging Code Snippets 12:02 The Importance of APIs   For the transcript, go to: https://www.techfornontechies.co/blog/why-uber-uses-google-maps-introduction-to-api   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.  

If we know that ChatGPT makes things up, when should we avoid Large Language Models?  Is generative AI really safe to use when it matters? Listen to this interview with Dr Heidy Khlaaf to find out. Dr Khlaaf is the Principal Research Scientist at the AI Now Institute focusing on the assessment and safety of AI within autonomous weapons systems. She previously worked at OpenAI and Microsoft, amongst others.    Timestamps 00:00 Introduction 06:32 The Problem-First Approach to AI 14:20 Limitations of Large Language Models 20:49 Augmenting Human Knowledge with AI  23:37 AI Systems Gone Wrong 28:22 AI in Safety Critical Systems 33:47 Questioning Technological Determinism 38:19 AI in Defense   For the transcript, go to: https://www.techfornontechies.co/blog/217-when-not-to-use-ai-in-business-and-warfare   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

Burberry underwent a strategic transformation, embracing digital innovation. This ended up quadrupling their share price. This is a prime example of why public perception of innovation is just as important as innovation.  Listen to this episode to learn more!   Timestamps 00:00:00 - Introduction 00:01:26 - The power of perception 00:02:32 - Burberry's radical transformation 00:03:32 - Burberry's digital innovation 00:05:42 - Aligning brand perception with strategic innovation. 00:07:35 - Branding and Public perception 00:09:30 - Innovation strategies 00:10:29 - Public innovation as a strategic business tool 00:12:21 - Conclusion   For the transcript, go to: https://www.techfornontechies.co/blog/public-vs-private-innovation   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora Do you want to succeed in the Digital Age? Check out the Digital Leadership Coaching Program Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter

If you want to be an innovator in the Digital Age, you must learn from those who came before you. Here are Sophia Matveeva's top 3 recommendations for what to listen to to get the best innovators lessons.   Timestamps 00:00 Introduction  02:04 Behaviors of Famous Innovators 04:21 Product Management Strategies 06:06 Emphasize Customer Focus  07:04 Final Thoughts   For the transcript, go to: https://www.techfornontechies.co/blog/3-ways-to-learn-from-innovators   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora Do you want to succeed in the Digital Age? Check out the Digital Leadership Coaching Program Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter

10,000 flight cancellations, disruptions in the UK National Health Service, and the banking sector cast into turmoil. The CrowdStrike outage sent the entire world into disarray. In this episode of the Tech For Non-Techies podcast, host Sophia Matveeva imparts crucial knowledge on how to prevent IT crises and emphasizes the importance of understanding tech for business leaders.   Timestamps 00:00:00 Introduction 00:02:21 Severity of the CrowdStrike outage 00:03:22 Overview of the CrowdStrike Incident 00:04:23 Implications of Software Malfunctions 00:06:30 Importance of IT Risk Management 00:08:34 Software Testing and Quality Assurance 00:11:27 Aligning Engineering and Business Objectives 00:13:23 Relationship-Building between Tech and Business Teams   To learn about the Post Office disaster,  https://www.techfornontechies.co/blog/lessons-from-the-post-office-scandal   For the transcript, go to: https://www.techfornontechies.co/blog/business-leaders-lessons-from-the-global-it-outage   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora Do you want to succeed in the Digital Age? Check out the Digital Leadership Coaching Program Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter

What happens when an acquirer asks to buy a start-up?  The journey between the offer letter and money in the bank is long, arduous, and can sometimes lead to less money in the bank than the founders expected. In this episode, you'll hear from serial entrepreneur Sam Oliver, about the hard lessons he learned when selling his last company. If you're a founder, a corporate innovator, or a start-up investor, this episode is for you. Timestamps: 00:01:25 - Misconceptions Surrounding Startup Exits 00:02:58 - Creation and Growth of Property Technology Limited 00:04:35 - Challenges of Product-Market Fit 00:07:29 - Importance of Aligning Product with Revenue Generation for Customers 00:08:30 - Adversity Faced During the COVID-19 Pandemic 00:11:11 - Unexpected Boom in the Property Market Post-COVID 00:14:31 - Complex Nature of the Sale Process 00:17:26 - Challenges Encountered During the Earnout Period 00:22:32 - Importance of Thorough Contract Review and Negotiation 00:27:10 - Advice for Founders and Innovators on Approaching Potential Exits   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   Do you want to succeed in the Digital Age? Check out the Digital Leadership Coaching Program   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter For the transcript, go to: https://www.techfornontechies.co/blog/how-to-do-your-mid-year-review  

"The success strategies for individuals and companies are remarkably similar," Reid Hoffman. You can apply product innovation and start-up principles to your own career.  This will help you assess where you are, and make a plan for what to do and what to learn next. If you want 2024 to be your best year yet professionally, listen to this episode. Timestamps: 00:01:20 - The Paths to Wealth for Employees and Entrepreneurs: Steve Balmer just surpassed Bill Gates in wealth. 00:03:28 - Applying Startup Lessons to Your Career 00:04:20 - Actions for Career Transitioning 00:05:10 - Real Action vs. Busy Work 00:06:00 - Prototyping and Market Testing  00:07:43 - Avoiding Analysis Paralysis 00:08:41 - Planning for the Next Six Months 00:09:31 - Analysing Personal Skill Sets 00:11:15 - Improving Market Position and Visibility   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   Do you want to succeed in the Digital Age? Check out the Digital Leadership Coaching Program   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter For the transcript, go to: https://www.techfornontechies.co/blog/how-to-do-your-mid-year-review

To succeed, corporates and start-ups must innovate. Learn how to manage technology strategy as a Business Leader from MBA professor Alberto Galasso. Professor Galasso teaches Strategic Management and Technology Strategy at the University of Toronto's Rotman School of Management. He is the author of The Management of Innovation: Managing and Creating Technology Capital  Timestamps: 02:18 Why Technology Strategy is important for Business Leaders 04:13 The Relationship Between Technology and Innovation 07:59 Tips for Becoming More Innovative 12:40 Case Study: CT Scanner Industry Crisis 15:04 Strategies for Addressing the Crisis 20:07 Balancing Technological Advancements and Value Creation 23:26 The Role of Intellectual Property and Data 27:43 Collaborative Approach to Innovation 31:37 Identifying Innovative Companies 35:21 Enhancing Personal Innovation Capabilities   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora FREE COURSE  5 Tech Concepts Every Business Leader Needs To Know    Say hi to Sophia on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.  For the transcript, go to: https://www.techfornontechies.co/blog/technology-strategy-for-business-leaders

Do you want to have tech companies and venture capitalists as your clients? This can be very lucrative and interesting. If the answer is yes, listen to this episode.  This interview was originally aired on the Rainmaking Podcast with Scott Love.   Timestamps 03:02 Why the Tech Industry is still young 06:10 Choosing Tech as a Niche 08:04 Consumer vs Enterprise Tech 13:54 Mindset Differences in Selling to Tech Clients 14:53 Importance of Relationships and Experience 22:59 Action Step: Get Involved in Tech Accelerators 24:17 Action Step: Add Value as a Mentor or Advisor 27:35 About Tech for Non-Techies   For more free career & tech lessons, subcribe to Tech for Non-Techies on Apple Spotify YouTube   To discuss a corporate training program for your organisation, book a consultation call here.  Happy clients include The Royal Bank of Scotland, Oxford University and Constellation Brands.  ---    For the transcript, go to: https://www.techfornontechies.co/blog/rainmaking-show-how-to-get-tech-clients-in-professional-services We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on Facebook, Instagram and TikTok will make you smarter.

If you want to have a GREAT CAREER in the Digital Age, just being good at your job isn't enough. Listen to this episode to learn the key skills every professional needs to thrive.  This episode is for founders and employees. In this episode, you will learn: How much to know about tech if you're not a technologist How to make opportunities come to you How to use this list to take the next step Timestamps: 03:08 Developing Your Primary Skill Set and Unique Insight 05:03 Speaking Tech: Collaborating with Tech Colleagues 06:59 Using AI to Improve Productivity 08:22 Mastering Personal Branding for Career Success 10:18 Managing Your Mind: Overcoming Challenges in the Digital Age Do you want to succeed in the Digital Age? Check out the Digital Leadership Coaching Program   For more free career & tech lessons, subcribe to Tech for Non-Techies on  Apple Spotify YouTube   For the transcript, go to: https://www.techfornontechies.co/blog/top-5-career-skills-for-the-digital-age   We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on Facebook, Instagram and TikTok will make you smarter. 

AI is a hot topic right now. The day that this episode comes out Nvidia, has surpassed Microsoft and Apple to become the most valuable publicly listed company in the world. But, when a technology receives this much hype, sensible people start losing their minds and placing it on a pedestal. This is why, learning how to approach AI strategically as a Business Leader is a must have career skill today. Listen to this episode to learn: The dangers to organisations and careers when a technology gets overhyped How to approach AI transformation in your organisation When AI enhances jobs and when it replaces humans You will learn from David de Cremer, Dean of the D'Amore-McKim School of Business at Northeastern university and the founder and director of the Centre on AI Technology for Humankind at the National University of Singapore Business School. David is the author of The AI-savvy leader: 9 ways to take back control and make AI work  --  To discuss a corporate training program for your organisation, book a consultation call here.  Happy clients include The Royal Bank of Scotland, Oxford University and Constellation Brands.  ---  We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.