Podcasts about digital agency growth podcast

How do you grow a digital agency without getting stuck in feast-or-famine cycles or boxed in by a single niche?In this episode of The Digital Agency Growth Podcast, Dan Englander sits down with Erik J. Olson, CEO of Proxa and the force behind three specialized agencies under one umbrella. Erik walks us through his unconventional journey from civil engineering to coding in bookstores to building a portfolio of agencies with one goal: a $100M private equity exit.You'll learn:Why Erik spun off agencies instead of pivoting oneHow to identify “hall of fame” clients without over-complicating the dataWhat it really takes to hire (and keep) a performing salespersonHow AI is standardizing  execution and what agency leaders should focus on insteadWhy niching isn't risky, avoiding it isWe also dig into Erik's sales frameworks, lessons from failed hires, and what it means to evolve from entrepreneur to operator.Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH ERIK J. OLSON:LinkedInArray DigitalRival DigitalCrush DigitalCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

What separates the agencies that consistently get referrals from those that don't? According to Audrey Kwan, it comes down to trust equity.In this conversation, Dan Englander talks with Audrey consultant, community builder, and founder of Agency Together about how agencies can get off the feast-or-famine sales rollercoaster by building strategic partnerships, clarifying their niche, and focusing on relationships that compound over time.Topics covered:Why “referral-ready” relationships are built on consistency, not chanceThe ROI of niching for insight, credibility, and collaborationHow small agencies can thrive without growing headcountWhat's extending sales cycles and how trust shortens them“Growth projects” that drive visibility and long-term differentiationWhy clarity beats diversification, and how to evaluate your niche strategy with SWOT + PESTLEAudrey also shares her “Trust Equity Scorecard,” a free tool that helps agency leaders assess how well-positioned they are to grow through relationships.

In a world of economic uncertainty, shrinking budgets, and longer sales cycles, how do smart agencies continue to grow? Jon Tsourakis, Co-Founder of Oyova, reveals how embracing discomfort, staying authentic, and focusing on fundamentals can transform your agency's performance even in the hardest times. Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Jon Tsourakis breaks down how agencies can stay competitive by embracing adaptability, simplifying operations, and focusing on what truly drives growth in uncertain times. He shares actionable insights on refining your service offering, building stronger client relationships, and creating a resilient agency model that thrives despite market challenges.Tune in to learn:Why resisting comfort is key to successHow to adapt your biz dev strategy when outbound stops workingThe balance between automation and human connectionLessons from rejection and how to stay in "performance mode"Whether you're battling slow sales or looking to future-proof your agency, this conversation is packed with actionable insights.CONNECT WITH JON TSOURAKISLinkedInOYOVACONNECT WITH DAN ENGLANDER:LinkedInSales Schema

In this special episode of The Digital Agency Growth Podcast, we're featuring Dan Englander's recent guest appearance on the Revenue Rehab podcast with Brandi Starr.Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.Dan, founder of Sales Schema and host of this show, dives into the challenges agencies face in today's low-trust, high-noise landscape. He and Brandi explore why traditional outbound strategies are breaking down, how to rethink your sales approach to win trust faster, and how to build systems that scale without losing the human touch.This conversation is packed with real examples, strategic frameworks, and practical advice to help agency leaders sell complex services more effectively in 2025 and beyond.In This Episode, You'll Learn:Why response rates are dropping—and how to adapt your strategyHow to identify “relationship triggers” and use them to book more meetingsThe downside of over-automation and what to do insteadHow agencies can de-risk outreach in low-trust environmentsThe key roles your team needs to scale personalized outreachThank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH BRANDI STARR:LinkedInTegritaRevenue Rehab CONNECT WITH DAN ENGLANDER:LinkedInSales Schema

Many agencies focus heavily on new business, chasing logos and cold leads—while the biggest growth opportunity is already in front of them. In this episode of The Digital Agency Growth Podcast, Dan Englander is joined by Matt Pensinger, founder of Accelerate Advisors and former EVP at Jack Morton, to talk about how agencies can stop leaving money on the table and start expanding inside existing accounts.Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.Drawing from over a decade of experience working with major brands like McDonald's, P&G, and Diageo, Matt shares how agency leaders can build deeper relationships, navigate client-side politics, and turn trust into long-term revenue. You'll also learn why in-housing doesn't have to mean losing the account, how to build a win-back campaign, and what separates the agencies that stay top-of-mind from the ones that don't.This week's episode is all about building client trust, navigating internal change, and unlocking untapped growth within your current book of business. In this episode, Dan and Matt discuss the following:Why agencies over-prioritize new business and overlook their biggest assetThe importance of relationship mapping inside complex client organizationsWhat to do when your point of contact leaves the companyWhen churn is actually a good thingHow to re-engage lapsed clients with a win-back strategyWhy origin stories and strategic perspective matter in pitchesHow to have better conversations around in-housing and agency valueThank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH MATT PENSINGER:LinkedInJack Morton WorldwideCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now.

As an agency owner or marketer, keeping up with rapid changes in SEO and AI can feel like chasing a moving target. In this episode of The Digital Agency Growth Podcast, Brandon Leibowitz, founder of SEO Optimizers, joins Dan to share practical advice on evolving SEO strategies, leveraging AI without sacrificing creativity, and scaling an agency that stands the test of time. Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Brandon Leibowitz emphasizes the importance of combining long-term strategy with adaptability. He shares actionable steps for balancing business development and fulfillment, building effective systems, and delegating with confidence. Brandon Leibowitz is the founder of SEO Optimizers, a digital marketing agency helping small and medium-sized businesses increase their online visibility and drive measurable results. With nearly two decades of experience, Brandon has been featured in Entrepreneur, Yahoo, and other top publications, and now helps agency owners stay competitive in an ever-evolving market.In this episode, Dan and Brandon discuss:How AI is changing SEO and what agencies need to knowWhy schema remains critical for visibility in AI-powered searchThe balance between using AI and human creativity in content creationStrategies for business development and brandingHow to build SOPs, delegate effectively, and scale sustainablyThank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH BRANDON LEIBOWITZSEO OptimizersLinkedInYoutubeCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now.

As an agency owner or B2B service provider, navigating today's rapidly shifting buyer behavior can feel challenging. In this episode of The Digital Agency Growth Podcast, Dan Englander joins Nikki Rausch on The Sales Maven Podcast for a dynamic conversation on the trust recession and how businesses can adapt to succeed in 2025 and beyond.Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Dan shares the importance of having a clear vision and understanding long-term goals in order to make informed decisions, seek the right partnerships, and stay ahead of shifting trends.In this episode, Dan and Nikki discuss:The evolution from scaling-focused goals to exit-focused planning.How disillusionment in the market has created a trust recession.Why businesses need to leverage scarcity and authentic connections.The role of secret languages and industry terminology in sales.How to future-proof your sales process and stand out.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate, and review the podcast. Share your key takeaways with us!Connect with Nikki Rausch:LinkedInSales Maven Sales Maven PodcastConnect with Dan Englander:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now.

As an agency owner, it's easy to focus on lead generation and ignore what happens after someone enters your funnel. But neglecting the middle of the funnel could be the biggest mistake that's costing you clients. Brandi Starr, COO at Tegrita and host of the Revenue Rehab podcast, joins us this week to share how agencies can fix this common gap and build stronger sales pipelines.With over 20 years of experience working with B2B companies, Brandi shares how agencies can better align sales and marketing, optimize their client journey, and finally stop losing prospects in the middle of the funnel.Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Brandi Starr shares insights on the role of middle-of-funnel marketing, how to define “sales-ready” leads, and why so many agencies struggle to move prospects from interest to action. She also explains what CMOs are really looking for when working with agency partners. Brandi is the COO at Tegrita, a consultancy that helps companies unlock the power of email marketing, and she's been named one of the Top 50 Women in MarTech. She also hosts the Revenue Rehab podcast, where she explores the tough conversations marketing leaders need to have.In This Episode, Dan and Brandi Discuss:The middle-of-funnel mistake that's costing agencies clients — and how to fix itWhy agencies struggle to move leads from interest to sale — and how to change thatWhat CMOs and marketing leaders really want from agencies todayHow to align sales and marketing around a true "sales-ready" definitionWhy focusing only on lead generation isn't enough — and how to build trust that closes dealsThank you for listening! If you enjoyed this episode, please take a moment to follow, rate, and review the podcast — and let me know your key takeaways!CONNECT WITH BRANDI STARR:LinkedInTegritaRevenue Rehab CONNECT WITH DAN ENGLANDER:LinkedInSales Schema Stop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now.

As an agency owner, have you ever stopped doing something that used to work — even though you knew it was effective? You're not alone. In this solo episode, Dan Englander, CEO of Sales Schema, shares hard truths about why agencies unintentionally sabotage their own growth, from drifting away from proven processes to falling into the trap of over-optimizing for “buyers” instead of building real relationships.Dan combines some of his most popular LinkedIn insights into a single episode, giving you a frank, behind-the-scenes look at what's working and what's not for agency business development in 2025.Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Dan covers:Why agency owners drift away from successful strategies — and how to course correctThe dangers of relying too heavily on referrals and reactive salesWhy specialization isn't static — and how niches keep evolvingHow to break through “head trash” and false assumptions that block new businessThe truth about outbound KPIs and why just one conversation per day can transform your agencyThe biggest mistake agencies make with intent data — and how to fix itWhat agencies can learn from rock bands, jiu-jitsu, and even elite marathon runnersThank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH DAN ENGLANDER:LinkedInSales Schema Stop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now.

Are you struggling to get potential clients to trust you in today's skeptical marketplace? Do you feel like the old sales tactics just aren't working anymore? What if you could tap into the underlying reasons behind purchasing decisions, gain instant trust, and stand out in a sea of competitors without resorting to aggressive tactics?   In this Mastering Excellent Series episode, Nikki speaks with Dan Englander, CEO of Sales Schema, on the importance of understanding past sales trends, managing the present "trust recession," and leveraging strategic commonality to build true connections.   Learn how to detect the underlying patterns that influence buyer behavior today. Discover why trust is at an all-time low and how to overcome mistrust.  Discover how to utilize commonality to break through the noise and build real relationships. Learn the hybrid approach to selling that keeps prospects engaged without wasting time. Find out why your choice of words can make or break a sale—and how to avoid sales-killing language.   If you want to future-proof your sales approach, connect with high-value prospects, and sell with confidence in today's shifting landscape, this episode is a must-listen. Dan Englander is the CEO and Founder of Sales Schema, a fractional new business team for marketing agencies, and he hosts The Digital Agency Growth Podcast.  Previously Dan was the first employee head of new business at IdeaRocket, and before that, Account Coordinator at DXagency.  He's also the author of Relationship Sales at Scale: How to Find Your Virtual Tribe and Reliably Grow Your Professional Service Business, Mastering Account Management and The B2B Sales Blueprint.  In his spare time, he enjoys developing new aches and pains via Brazilian Jiu-Jitsu and spending time with his wife Sarah and their son Adrian in NYC. Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!   In This Episode: [02:31] We're going to talk about how to look to the past in order to look to the future. [03:56] We learn about Dan's many jobs until he read Tim Ferriss's book and started thinking about alternatives. [04:55] He mostly worked in agencies until he started Sales Schema as a fractional new business team. [06:18] His tendency is to go to the past to figure out the future. [07:03] he's a believer in building energy through meaning. He's a fan of Viktor Frankl's book, Man's Search For Meaning. [08:55] The advantage of being able to look at history and understand why something does or doesn't work. [09:55] Figuring out why something is no longer working.  [11:26] What has changed with the people you're interacting with? Historically we're kind of in a "trust recession". [13:25] The internet and information technology has delivered a lot for us, but we don't know how much more value there is left to be extracted. [14:47] The stuff that's going to be valuable is the stuff that has been valuable. Such as things that have been scarce. [16:22] When you know we're in a "trust recession" you need to find a way to differentiate yourself. Go back to what scares like commonality. [17:47] The things that people want long-term change over time. [19:06] Pay attention to trends and notice how they are the same or different from past trends. [22:14] Nikki says that rapport builds relationships and people want to buy from people who they trust and have a relationship and connection. [24:15] Dan gives an example of hybrid sales. They have video content which they include with their sales process. [27:19] The advantages of repelling people who aren't in alignment as fast as possible. [29:10] Really paying attention to trends. Just because it worked in the past doesn't mean it's going to work now. Pay attention to what your clients say and what they're looking for. [30:52] Using secret languages to speak with prospects. [34:08] The importance of paying attention to language. Words matter. [36:43] Most of what we see now is downstream of technology. The order seems to be a scientific breakthrough, to technology, to economy, to culture. [39:32] Dan's 15-month-old son brings him joy. He also hosted a College radio show and was the hip hop director for a Santa Cruz radio station. [40:32] His business is pivoting to a training model. They also have a new content channel, and they're messing around with a lot of new tools.    For more actionable sales tips, download the FREE Closing The Sale Ebook.   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven    Find Dan: Dan Englander - Sales Schema Dan@SalesSchema.com The Digital Agency Growth Podcast Relationship Sales at Scale: How to Find Your Virtual Tribe and Reliably Grow Your Professional Service Business Mastering Account Management: 102 Steps for Increasing Sales, Serving Your Customers Better, and Working Less The B2B Sales Blueprint: A Hands-On Guide to Generating More Leads, Closing More Deals, and Working Less Do You Know Any Secret Languages? The Challenger Sale: Taking Control of the Customer Conversation  

As an agency owner, it's easy to feel overwhelmed by financial uncertainty, longer sales cycles, and unpredictable revenue. Ryan Watson, Partner at Upsourced Accounting, joins us this week to share key financial strategies agencies need to stay profitable and sustainable. With deep expertise in outsourced finance and CFO advisory, Ryan breaks down how agencies can navigate financial turbulence and position themselves for long-term success.Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Ryan Watson shares insights into financial trends, revenue challenges, and the biggest profitability mistakes agencies are making today. He also highlights the key strategies that separate thriving agencies from those struggling to stay afloat.Ryan is the Partner at Upsourced Accounting, a firm specializing in outsourced finance and CFO advisory for agencies. With years of experience working with creative and digital businesses, he helps agencies optimize their financial strategies to achieve scalable growth.In This Episode, Dan and Ryan Discuss:The balance between standardizing financial processes and preserving agency flexibilityThe biggest financial mistakes agencies make (and how to fix them)How longer sales cycles and economic uncertainty are impacting agency growthThe importance of repeatable revenue streams for long-term financial stabilityHow founders should approach financial decision-making and profitability optimizationThank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH RYAN WATSON:LinkedInUpsourced Upsourced YoutubeCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. Stop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now.

Selling isn't just about persuasion—it's about connection. Nikki Rausch, founder of Sales Maven and an expert in neuro-linguistic programming (NLP) for sales, joins us this week to share her insights on building trust, guiding conversations effectively, and closing deals with confidence.Nikki breaks down the psychology behind successful sales interactions, how small communication shifts can create a big impact, and why sales isn't something you do to people—it's something you do with them. She also walks us through her Selling Staircase framework, a step-by-step process for guiding prospects toward a confident “yes” without resorting to high-pressure tactics.This week, episode 250 of The Digital Agency Growth Podcast is about mastering authentic sales, building trust with NLP techniques, and selling with confidence in a competitive market! Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Nikki Rausch shares why your word choice, tone, and body language matter more than you think—and how to adjust them to create stronger client relationships. Plus, she provides actionable strategies to help you recognize buying signals, lead productive sales conversations, and sell in a way that feels natural and comfortable.Nikki Rausch is the founder of Sales Maven and the host of the Sales Maven Podcast. With over 25 years of selling experience and extensive training in NLP, she has helped countless business owners transform the way they approach sales. She's also the author of three books and a sought-after speaker in the sales and marketing space.In this episode, Dan and Nikki discuss the following:How small shifts in communication can dramatically impact sales outcomes.The Selling Staircase framework and how to guide prospects through the buying process.Why word choice, body language, and tone matter in sales conversations.How to recognize and act on buying signals to close deals more effectively.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH NIKKI RAUSCHLinkedInSales MavenSales Maven PodcastCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. Stop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. Stop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now.

What does it take to scale, sell, and sustain a thriving agency? As an agency owner, finding the right balance between structure and creativity can be a challenge. Spencer Gallagher, founder of Cactus and co-author of Agencynomics, joins us this week to share his insights on scaling agencies, building long-term value, and navigating the ever-changing industry landscape. Spencer dives into the importance of treating your agency as an asset, leveraging data and AI, and understanding how top agencies position themselves for acquisition.This week, episode 249 of The Digital Agency Growth Podcast is about scaling smarter, increasing agency value, and staying ahead in the evolving digital landscape!Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode, Spencer Gallagher shares the key factors that separate agencies that successfully exit from those that don't—and how to build a business that buyers actually want. He also breaks down the biggest shifts happening in the agency world and how owners can adapt to thrive.Spencer Gallagher is the founder of Cactus, a consulting firm specializing in helping agencies scale and prepare for acquisition. He built and sold his own agency, Blue Halo, and now advises agency owners on growth, operations, and maximizing business value.In this episode, Dan and Spencer discuss:The #1 mistake agency owners make when scaling—and how to avoid it.Why data and AI-driven agencies are in high demand.How to structure your agency for long-term growth and a successful exit.The future of agency business models and why adaptability is key.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH SPENCER GALLAGHER:LinkedInCactus AgencynomicsCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. Stop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now.

The proposal process can be one of the biggest bottlenecks for agencies, leading to lost deals, scope creep, and unnecessary stress. Joe Ardeeser, founder of Smart Pricing Table, joins us to share how agencies can streamline proposals, close deals faster, and maximize profitability. Joe covers how agencies can eliminate inefficiencies, standardize their pricing, and leverage upsells to maximize every opportunity. This week, episode 248 of The Digital Agency Growth Podcast is all about optimizing your proposal process and closing deals faster!Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Joe Ardeeser shares insights on how agencies can improve their proposal workflows, reduce wasted time, and increase conversions by creating structured, client-friendly proposals that sell.Joe Ardeeser is a former agency owner with over 12 years of experience working with brands like Bluetooth, Scantron, and T-Mobile. Now, as the founder of Smart Pricing Table, he's helping agencies revolutionize their sales process with interactive proposal software designed for efficiency and profitability.In this episode, Dan and Joe discuss the following:The biggest mistakes agencies make with proposals—and how to fix themHow to create a sales catalog to speed up and standardize your pricingThe power of upsells and add-ons to increase deal size effortlesslyWhy proposal review meetings can significantly boost your close rateThank you for listening! If you enjoyed this episode, please take a moment to follow, rate, and review the podcast. Let us know your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH JOE ARDEER:LinkedInSmart Pricing Table websiteFree GuideCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. Stop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. Stop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now.

Are you looking for a fresh way to get ahead in a competitive market? Greg Brooks, a seasoned entrepreneur with a background in professional poker, shares game-changing insights on how to leverage strategic thinking, risk assessment, and calculated decision-making to transform your agency's revenue. In this illuminating conversation, Greg takes us through the key parallels between poker and agency growth—revealing how to apply a winning mindset in everything from client acquisition to team leadership. This week, The Digital Agency Growth Podcast is all about embracing the art of strategic planning and risk management!Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Greg dives into the importance of mapping out a clear plan before going “all in,” helping agencies avoid costly missteps. He also outlines practical steps you can take right now to identify quality leads, streamline decision-making, and ensure that your agency's growth efforts are rooted in both data and instinct.Greg comes from a world where one bold move can make—or break—a game. Having successfully transitioned his poker acumen to the agency space, Greg now guides other owners on how to balance strategic creativity with calculated risk. Whether you're looking to improve your closing rate, enhance client relationships, or simply avoid “gambling” on untested tactics, this episode offers a masterclass in stepping up to the table with confidence.In this episode, Dan and Greg discuss the following:Bringing a poker mindset to business and how risk tolerance can spark innovative strategies.The value of data-driven decisions—why going “all in” requires both gut instinct and solid facts.Developing a flexible yet focused approach to client outreach, ensuring every lead is high-value.Empowering teams with a winning perspective so everyone plays a part in driving agency success.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate, and review the podcast—and be sure to share your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH GREG BROOKS:LinkedInSEARCHTIDESCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. Stop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now.

As an agency owner, transitioning from referrals to a scalable sales system can feel overwhelming. In this special episode of The Digital Agency Growth Podcast, our host Dan Englander takes the guest seat on Agency Bites with Steve Guberman to share actionable insights and strategies for agency growth.  This week, episode 246 of The Digital Agency Growth Podcast is about building trust, creating scalable sales systems, and transitioning from owner-led sales to predictable growth! Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Dan Englander discusses the challenges agencies face with owner-led sales and over-reliance on referrals. He shares actionable strategies to build trust, segment your market, and create scalable systems for predictable revenue growth. Steve Guberman is the Founder of Agency Outsight and host of Agency Bites, where he helps creative entrepreneurs build thriving agencies. With a focus on balancing creativity and operational efficiency, Steve empowers agency owners to overcome challenges, refine their processes, and achieve sustainable growth. Through his coaching and podcast, Steve delivers actionable insights for agency leaders navigating today's competitive landscape. In this episode, Dan and Steve cover topics like:How to overcome the limitations of referral-based growth.Building trust through personalized outreach and clear targeting.Creating a scalable sales system before hiring a dedicated salesperson.Strategies for transitioning owner-led sales to a team-driven approach.The importance of clarity and segmentation in outbound sales.If you're an agency owner looking to streamline your sales process and grow sustainably, this episode is packed with practical advice to help you build a foundation for success.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH STEVE GUBERMAN:LinkedInOutsightYouTubeAgency Bytes podcastCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. Stop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now.

As an agency owner, navigating the challenges of growth in a competitive landscape can feel overwhelming. Stephen Woessner, CEO of Predictive ROI, joins us today to share his expert insights on adapting to industry changes and building a foundation for long-term success. This week, episode 245 of The Digital Agency Growth Podcast is about transforming content creation, embracing specialization, and leveraging AI to strengthen agency-client relationships.Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. In this training, you'll learn how to secure qualified appointments consistently with highly targeted and tasteful email outreach.In this episode, Stephen Woessner discusses the importance of treating your agency like your best client, creating cornerstone content, and fostering trust through effective team structures and metrics-driven strategies.Stephen Woessner is the CEO of Predictive ROI, a consultancy focused on helping agencies build authority and generate consistent revenue through content-driven strategies. With a deep understanding of agency operations and the evolving market, Stephen provides actionable advice for scaling your business.In this episode, Dan and Stephen cover:The benefits of building a dedicated internal team to handle your agency's content.Why specialization is key to standing out in a crowded market.How AI is reshaping agency operations and client expectations.The journey from being a vendor to a trusted strategic partner.Practical steps to measure ROI and ensure your content efforts generate revenue.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate, and review the podcast share your key takeaways with us!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH STEPHEN  WOESSNER: LinkedInPREDICTIVE ROISell with Authority PodcastCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. Stop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now.

In this episode of the Digital Agency Growth Podcast, Dan Englander chats with Marketing Max, a former Wall Streeter turned 7-figure agency founder, about the challenges of building a marketing agency, the power of niching down, and how clarity can unlock scalable growth.Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.Max shares his journey from bombing his Series 7 exam to building and eventually selling an award-winning agency. Along the way, he tackled the common struggles of agency owners: juggling too many services, inconsistent cash flow, and the fear of saying no to clients. By embracing specialization and focusing on high-impact services, Max was able to double his revenue and achieve sustainable growth.If you've ever wondered how to simplify your business, find your niche, and scale on your own terms, this episode is packed with actionable insights to help you move forward.Key TakeawaysThe Risks of Being a Jack-of-All-Trades: How offering too many services can dilute your value and make scaling nearly impossible.The Power of Niching Down: Why focusing on one or two high-impact services not only simplifies operations but also accelerates revenue growth.The Role of ROI in Decision-Making: Learn how Max used impact and profit margin to identify the most valuable services for his agency.Building Systems for Predictable Growth: How treating your agency like a business (not a glorified job) unlocks new opportunities.Staying Top of Mind with Newsletters: Why newsletters are a powerful tool for nurturing leads and building trust in a cost-effective way.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH MARKETING MAXLinkedInMarketing MaxMarketing Max Podcast YTCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. Stop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now.

As an agency owner, it can be easy to feel stuck in the mid-six-figure range, unsure how to intentionally grow your business. Melissa Lohrer, CEO and founder of Waverly Ave Consulting, is here today to share her insights on rethinking the traditional agency model and building a solid foundation for growth. Melissa emphasizes the importance of niching down and specializing, understanding your financial goals, and more. This week, episode 243 of The Digital Agency Growth Podcast is about rethinking the traditional agency model and founder-led sales! Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Melissa Lohrer shares the importance of having a clear vision and financial goals to make informed decisions about client fit and actionable steps you can take right now to seek partnerships and opportunities for collaboration. Melissa Lohrer is the CEO & Founder of Waverly Ave. Consulting, an independent consulting business built for modern agencies, rethinking the traditional agency model and giving agency owners a runway for growth. After spending 13 years working inside agencies, Melissa decided to start her own business to redefine what success means in the creative world.In this episode, Dan and Melissa discuss the following:The balance between standardizing processes in agencies and preserving creativity.Specialization and how it can lead to increased pricing and simplified operations.The importance of partnerships and collaboration in the agency space, rather than viewing competitors as threats.How founders should continue to drive the vision and be involved in the sales process, even with a dedicated salesperson.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH MELISSA LOHRER:LinkedInWaverly Ave. ConsultingAgency Darlings podcastCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now.

Ever wondered how a SaaS company successfully pivots to a full-service agency model? In this episode of the Digital Agency Growth Podcast, we sit down with Kevin Lee, the marketing mad scientist and CEO of Didit, a digital agency with a fascinating 25-year history. Kevin shares the inside scoop on Didit's evolution from a SaaS platform to a full-service agency, the strategic thinking behind their 11 acquisitions, and the challenges of balancing sales growth with maintaining service quality. This week, episode 242 of The Digital Agency Growth Podcast is about balancing innovation, agency operations, and growth!Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Dan Englander and Kevin Lee shares the importance of understanding your client roster so that you can make better long-term decisions and actionable steps you can take today to find a balance between your number of clients and staff size.Kevin Lee Co-Founded Didit, a leading digital-first marketing firm, in 1996. He also founded GivingForward.org, a cause-marketing nonprofit focused on generating revenues for other nonprofits. Previously to Giving Forward, Kevin founded We-Care, a cause marketing platform that generated over $8 million for nonprofits, becoming the “inspiration” for Amazon SMILE ($350 million in donations). Kevin is also the CEO of the eMarketing Association. Kevin invents marketing technology solutions for Didit clients and has written 4 books, spoken at more than 500 events, and published 700+ articles on marketing.In this episode, Dan and Kevin Lee discuss the following:The evolution of an agency from SaaS to full service.Challenges and wins from multiple business acquisitions.The importance of diversifying your client base to your comfort level.Balancing your passions with your business responsibilities.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate, and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH KEVIN LEE: LinkedInDiditCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now.

Are you struggling to stand out in what feels like a saturated market? Brent Weaver, the founder and CEO of UGURUS, has the answers you need. In this insightful episode, Brent dives deep into the power of specialization for digital agencies, sharing how his team has navigated 13 different niches to find unparalleled success. He also offers a glimpse into the future, exploring how agencies can harness the power of AI to drive capacity, revenue, and profit gains. This week, episode 241 of The Digital Agency Growth Podcast is about embracing specialization and the power of niche focus!Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Brent Weaver shares the importance of specialization for digital agencies to improve performance and actionable steps you can take right now to educate prospects and help them understand their challenges in sales calls. Brent Weaver is on a mission to help 10,000 digital agency owners achieve freedom in business and life by helping them own their market.  Brent is the founder and CEO of UGURUS, a business training and education company dedicated to this mission. He also hosts one of the leading podcasts in the business niche—The Digital Agency Show.  Brent is in partnership with UnlimitedWP—a scalable white label WordPress development team to help digital agencies grow without all the headaches of hiring and managing people. He is also a Brand Ambassador for Cloudways, a WordPress hosting company, helping them evangelize their platform. In this episode, Dan and Brent discuss the following:The challenges of changing specialization, including changing your landing pages and copy.Focusing on where your leads and traffic are coming from, not just your website copy.Providing value to clients through flexibility and reducing the number of hops in communication.The evolving role of sales and helping prospective clients make informed decisions, rather than using persuasion.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH BRENT WEAVER:LinkedInUGURUSThe Digital Agency ShowYouTubeCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now.

Even if selling your agency is not first on your priority list, you should plan for it long before ever setting the wheels in motion. Karl Sakas is here today to share critical advice for agency owners considering an exit. From planning your post-deal activities to differentiating your agency in a crowded market, Karl provides a roadmap for maximizing the value of your business and ensuring a smooth transition. He also covers the three A's framework for managing your team, the power of vertical specialization, and the existential questions you must address before handing over the reins. This week, episode 240 of The Digital Agency Growth Podcast is about navigating agency growth and exits and calming the chaos.Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Karl Sakas shares the importance of planning for an exit well before initiating it and actionable steps you can take right now to communicate and problem-solve with your employees effectively. Karl Sakas helps digital agency owners ‘Work Less' and ‘Earn More'... while rewarding their best employees. Drawing on his background in agency operations, Karl has personally advised hundreds of agencies on every inhabited continent. An international speaker, he is the author of three books—including "Work Less, Earn More"—and more than 450 articles on agency management. When he's not helping clients, Karl volunteers as a bartender on an antique train. In this episode, Dan and Karl discuss the following:Current trends in the agency business, including slower growth.Emphasizing the marketing efforts you can sustain rather than trying to do everything.Planning for an exit early to avoid difficulties down the road.The three A's framework for navigating team communication.Don't forget to sign up to follow the release of Karl's new book, Calm The Chaos!  Also, head to Karl's website to access his Control (And Maximize) Your Agency Exit training, and use the code SALESSCHEMA for a discount.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH KARL SAKAS:LinkedInWebsiteInstagramX (formerly Twitter)CONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now.

In the past few years, we've seen significant changes in the agency world, from the rise of AI impacting our businesses to seeing the marketing strategies pushed by big firms no longer producing results for many agencies. In this insightful episode, Max Traylor, an ex-agency owner and industry expert, shares his valuable perspectives on the evolving landscape of the agency world. Max covers the critical importance of gaining access to strategic conversations with clients, the challenges of doubling versus 10x-ing a business, the impact of AI on commoditized services, and more. This week, episode 239 of The Digital Agency Growth Podcast is about leveraging productization and maintaining strategic relationships! Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Max Traylor shares the importance of including people with industry experience in strategic conversations to gain access to board meetings and high-level discussions, and actionable steps you can take right now to gain a clear perspective on what growth means to you and your agency. Max Traylor is an ex-agency owner and professional paintballer turned scratch golfer & father of two who writes an Agency Survival Guide book series and helps dozens of agencies expand their client relationships using productized consulting services.In this episode, Dan and Max discuss the following:Parallels between paintball and business, including that different levels of success require different skills and mindsets.Why doubling a business requires significantly more effort than achieving 10x growth.Challenges and opportunities in the current market, including the skills gap and the need for education and mentorship.The importance of treating services like products to achieve operational efficiency.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH MAX TRAYLOR:LinkedInCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now.

Are you struggling to cut through the noise and connect with your ideal clients? You're not the only one. In the ever-changing world of outbound sales, it can be difficult to know the best ways to niche down and connect with your ideal clients. Adam Robinson is here this week to share his unique perspective on the changing landscape of sales and marketing, emphasizing the power of organic social media content and the importance of building trust with prospects. From his unconventional branding approach to his transparent, storytelling-driven content strategy, Adam offers a refreshing take on how agencies and B2B service providers can adapt to the evolving demands of today's buyers. This week, episode 238 of The Digital Agency Growth Podcast is about navigating the evolving landscape of outbound sales! Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Adam Robinson shares the importance of building trust and personalized outreach and actionable steps you can take right now to stand out in your market. Adam Robinson is the Founder/CEO of Retention.com and RB2B. Adam bootstrapped Retention.com to $22m ARR in 4 years by helping ecommerce stores identify their anonymous website visitors and send them triggered emails. He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free! Adam lives in Austin, TX with his wife Helen and daughter Emma.In this episode, Dan and Adam discuss the following:The benefits of identifying anonymous site visitors and sending LinkedIn profiles to Slack.The concept of humanizing data and the impact of seeing a face on a site visit.The decline of cold outreach and the increasing importance of inbound and organic social media content.Adam's perspective on LinkedIn evolving into an edutainment platform and its impact on content creation.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH ADAM ROBINSON:LinkedInRetention.comRB2BCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now.

As an agency owner, you know the challenges of standing out in a crowded market and driving consistent growth. From navigating changing client demands to optimizing your operations, the path to success can feel elusive. Nick Petroski, founder of Promethean Research, shares the data-driven insights that are helping leading agencies overcome these obstacles and achieve remarkable growth. This week, episode 237 of The Digital Agency Growth Podcast is about building resilient agencies in a rapidly changing market! Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Nick Petroski shares the foundational elements agencies should have, strategies that generate revenue for their clients and the operational shifts that fuel an agency's success.Nicholas Petroski is the founder of Promethean Research. Since 2015, he has helped over 100 digital agency owners better understand their industry and chart more effective paths to success. Before co-founding Promethean, Nick worked as an equity analyst at a Wall Street firm covering the enterprise software and semiconductor industries. In this episode, Dan and Nick Petroski discuss the following:How the level of sophistication in the agency industry has evolved over the past decade.Characteristics of successful "boutique" agencies today.The benefits of specialization and deep industry expertise.The shift towards a consultative, relationship-based approach to revenue generation.The value of using data and research to inform strategic decision-making.Whether you're looking to specialize your offerings, improve your sales process, or build a more efficient delivery model, this conversation is packed with actionable advice to take your agency to the next level.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH NICK PETROSKI:LinkedInPromethean ResearchCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now.

One of the biggest challenges agency owners and their teams face when it comes to business development is how to open doors efficiently, build meaningful relationships, and fill your sales pipeline without getting bogged down by a slow, one-by-one approach. Dan recently had the opportunity to guest on the Sell with Authority podcast hosted by Stephen Woessner to talk about Sales Schema's strategies to find commonalities between you and your potential clients, our approach to effective testing with smaller B2B sample sizes, and more. We're happy to present that episode for you today. This week, episode 236 of The Digital Agency Growth Podcast is about how to balance personalization and scale.Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Dan Englander and Stephen Woessner share the importance of building trust with potential clients through relationship-building and actionable steps you can take right now to identify commonalities you share with your potential clients. Stephen Woessner is the CEO and President of Predictive ROI, a company that offers community, coaching, and turnkey services to help you lead and grow your business strategically. Stephen is also the co-author of Sell With Authority: Own and Monetize Your Agency's Authority Position. For over 25 years, Stephen has been in the trenches of agency new business strategy working alongside agencies and consultants — teaching them how to build their authority within the markets they serve, grow their audience, and fill their sales pipeline with a steady stream of right-fit clients so they can win new business. In this episode, Dan and Stephen discuss the following:How outbound marketing can fine-tune your overall marketing efforts.Why agency owners should offload tasks to build an effective outreach system.The ideal team setup for outbound marketing.The role of testing in outbound marketing and the importance of running campaigns over a period of time.Don't forget to get your hand on a copy of Stephen's book, Sell With Authority: Own and Monetize Your Agency's Authority Position today!Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH STEPHEN WOESSNER:LinkedInFacebookPredictive ROISell with Authority podcastCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

Hourly billing is incredibly common throughout the agency space. We've all seen it, paid for it, and probably have priced our work that way at one point as well. But hourly billing is not great for anyone involved in the transaction: those providing the service find themselves hitting a ceiling and unable to scale, while clients worry about how many hours a project will take and whether or not the quoted price is actually what they'll pay. Jonathan Stark is here today to present the full case against hourly billing and guide us in what our pricing models should be instead. This week, episode 235 of The Digital Agency Growth Podcast is about ditching hourly billing and embracing value-based pricing! Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Jonathan Stark shares the importance of understanding the value clients get from your contributions and how to package that value for sale. and actionable steps you can take right now to start targeting specific industries to get more leads. Jonathan Stark is a former software developer who is on a mission to rid the world of hourly billing. He is the author of Hourly Billing Is Nuts, the host of Ditching Hourly, and writes a daily newsletter on pricing for independent professionals.In this episode, Dan and Jonathan discuss the following: How hourly pricing can lead to a ceiling on income and limits the ability to scale.The benefits of specialization and how it can lead to more productization.The importance of positioning yourself as the one and only expert in your niche.Ways to start shifting to project or performance-based pricing.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH JONATHAN STARK:Value Pricing BootcampCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

Are you struggling to cut through the noise and get your outreach messages noticed by the right prospects? Many businesses, especially agencies and B2B service providers, find it challenging to craft effective outreach copy that actually leads to meaningful conversations and new opportunities. In episode 234 of The Digital Agency Growth Podcast this week, Dan shares a sneak peek into his upcoming workshop, "The Right Words to the Right People." He dives deep into the strategies and tactics you can use to elevate your outreach game and connect with your ideal clients.In our The Right Words to the Right People Workshop, learn how we craft email copy that secures meetings with skeptical decision-makers without spam or burnout.In this episode, Dan discusses these key takeaways:The importance of building a solid foundation for your outreach by mapping your total addressable market and segmenting your target audienceHow to leverage personalization and commonalities to build trust and kinship with your prospectsTechniques for demonstrating a deep understanding of your target market through your outreach copyThe power of "showing, not telling" to provide inarguable evidence of your expertiseStrategies for creating a sense of timeliness and using pattern interrupts to make your outreach stand outTips for de-risking your outreach and reducing the perceived barriers to engagementWhether you're looking to scale your agency's new business efforts or boost the effectiveness of your B2B prospecting, this episode is packed with practical insights to help you craft outreach copy that resonates with the right people and drives meaningful results.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH DAN ENGLANDER:LinkedInSales Schema

Building a strong client base is a significant goal for any agency to continue to scale. However, acquiring new business is not a one-size-fits-all situation in the agency space. Business development comes in many shapes and sizes, and what works for a ten-person team likely won't be as effective for a 100-person company. A friend of the show, Jody Sutter, is here this week to talk about her experiences in business development, the four business personalities, overcoming the fear of sales, and more! This week, episode 233 of The Digital Agency Growth Podcast is about unlocking the secrets to building a thriving new business culture for your agency.Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Jody Sutter shares the importance of efining the agency's new business ecosystem, including its promise to clients and actionable steps you can take right now to break down the  hesitancy in embracing sales, particularly the fear of rejection. Jody Sutter is the owner of The Sutter Company, a business development coaching and advisory firm, and the inventor of the BUILD WIN SCALE™ system, a step-by-step process designed to help leaders of small marketing agencies identify and activate their natural talents for sales and marketing, leading to a sustainable approach to winning new business. She started The Sutter Company after more than two decades of running business development teams for agencies, large and small and spanning a diverse list of disciplines. They've included R/GA, OMD, Havas Media and The VIA Agency. Equal parts storyteller and problem-solver, she knows how to prescribe the tools and techniques that are right for your agency to get your prospects to say “yes”.In this episode, Dan and Jody discuss the following:The importance of taking consistent action and being willing to try different approaches.Jody's four business personality roles and how they approach business development.Moving past rejection and onto the next business opportunity without deterring the agency.Building systems for long-term sales success.Don't forget to check out Jody's book, A Small Agency's Guide to Winning New Business: 8 Steps to Winning More of the Right Kinds of Clients on Amazon.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digital Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH JODY SUTTER:LinkedInX (formerly Twitter)The Sutter CompanyCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

With a current economic downturn affecting agencies with slowed growth and uncertainty, many owners likely feel less than stellar about their businesses. But rather than get discouraged, now is the time to focus on strategic positioning, client retention, and, most importantly, your self-esteem and confidence in yourself and your agency. Steve Guberman is with us today, using his over 25 years in the creative, marketing, advertising, and PR industry, including a decade spent running and eventually selling his successful agency, to share insights into avoiding low self-esteem, avoiding burnout, defining your agency's unique goals, and more. This week, episode 232 of The Digital Agency Growth Podcast is about overcoming burnout and building successful agencies!Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Steve Guberman shares the importance of setting boundaries and honoring personal values to avoid burnout and actionable steps you can take right now to document your sales process to get the agency owner out of the sales seat. With over 25 years in the creative, marketing, advertising, and public relations industry, including a decade spent running and eventually selling his own successful agency, Steve Guberman now channels his expertise into coaching agency owners. As the founder of Agency Outsight, Steve helps owners unearth their challenges, define their goals, and conquer them all, enabling them to build and run the agency of their dreams.In this episode, Dan and Steve discuss the following:Recognizing past successes to combat low self-esteem and imposter syndrome as an agency owner.Focusing on showing more value and relevance to clients in a mature market.Time blocking and documenting sales processes as essential tools for managing workload and reducing stress.The importance of systematizing sales processes to free up the owner's time and grow the agency.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH STEVE GUBERMAN:LinkedInOutsightYouTubeAgency Bytes podcastCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

It's common for merging and acquisition to be on an agency owner's mind from the very beginning, even if it is not part of their original goals. Even if you find yourself still wanting to scale your business before selling, it's never too early to start taking steps that will make the M&A process easier down the road. Jonathan Baker is here today to share how the M&A landscape looks right now, what factors into valuation decisions, the importance of patience in the process, and more. This week, episode 231 of The Digital Agency Growth Podcast is about preparing your agency for a successful acquisition!Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Jonathan Baker shares the importance of patience in the M&A process and actionable steps you can take right now to start preparing your agency for acquisition, well before valuation. Jonathan Baker is the Practice Lead of the M&A practice at Punctuation, a small consultancy focused exclusively on servicing creative, digital, and marketing services firms. After starting his carrer in marketing strategy and positioning, Jonathan left in 2011 to pursue his own business, Monday Night Brewing. Along with two business partners,he has grown the craft brewery to five locations and nto one of the largest craft breweries in the nation by volume. My focus has been on marketing, sales, and taprooms. Jonathan recently stepped out of the day-to-day at Monday Night to work with his father David to grow Punctuation.In this episode, Dan and Jonathan discuss the following:COVID's impact on agency goals due to vulnerability.Focusing on a few key lead generation activities instead of spreading yourself thin.The importance of patience in the M&A process.Challenges that can ruin a deal last minute.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH JONATHAN BAKER:LinkedInPunctuationMonday Night BrewingCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

Every agency owner wants to make sure that their business is as profitable as possible. But as an agency grows and there are more clients and employees to take care of and line items to consider, how do we peel back the layers to discover what's holding us back from being more profitable? Marcel Petitpas is back again this week to share his insights into improving your profitability, positioning your agency, and more. This week, episode 230 of The Digital Agency Growth Podcast is about strategies for improving delivery margin and agency profitability!Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Marcel Petitpas shares the importance of positioning and niching down and actionable steps you can take right now to ensure you're managing costs effectively in order to improve your profit margins. Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies improve their profitability by streamlining their operations and reporting systems. He is also the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world.  In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, Marcel has helped hundreds of agencies around the world improve profitability and cash flow in their business.  In this episode, Dan and Marcel discuss the following:The need for human intervention in data quality.Different ways to make agencies more profitable.Shortening the cash conversion cycle to maintain growth without cash flow issues.How being overstaffed is likely an agency's biggest problem.If you're looking to start increasing your agency's profitability, you can start by checking out Parakeeto's free Agency Profitability Toolkit! If you're looking to dive deeping into mastering the art of modeling, forecasting, measuring, and improving the profitability of your agency, check out Parakeeto's Foundations Course!Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH MARCEL PETITPAS:LinkedInWebsiteParakeetoCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

Last week on the show, we talked about taking a proactive approach with outbound by reaching out to their prospective clients and building authentic relationships. This week, Dan talks about Sales Schema's actual methodology for doing so, the Targeted Outreach System, and focuses on giving you practical tips for optimization and a peek into the program. This week, episode 229 of The Digital Agency Growth Podcast is about optimizing agency-to-brand outreach!Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Dan Englander shares the importance of understanding the reasons behind low open rates and addressing them systematically and actionable steps you can take right now to build successful relationships that lead to meetings and interested prospective clients. In this episode, Dan discusses the following:The current trust recession and how building relationships can help.Four common hazards in outbound sales to avoid for success. The order of operations in optimization, from open rates to meeting rates.The need for a systematic approach to converting replies and agreements into meetings.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH DAN ENGLANDER:LinkedInSales Schema

The role of outbound marketing has changed as marketing has developed over the years. The original playbook of reaching out thinking potential clients don't know what they need no longer works. Knowledge isn't what's missing in the business equation anymore. It's trust. Dan is here this week with Sales Schema's revamped training to teach you the ins and outs of building trust in your business relationships for scaling your agency. This week, episode 228 of The Digital Agency Growth Podcast is about building agency pipelines using commonality-driven email outreach! Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Dan Englander shares the importance of not hiring too early for your business and actionable steps you can take right now to get your agency's owner out of the sales seat. In this episode, Dan discusses the following:The healthy way to think about outbound for long term growth.The four siren song mistakes that go along with agencies hiring for business development. Why the outbound lead generation playbook is broken and what to do instead.Understanding the ins and outs of relationship sales at scale.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH DAN ENGLANDER:LinkedInSales Schema Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

We've seen a big shift in employment and the workforce over the last few years, and it can be hard to know what to expect going forward and what decisions are best for your agency. Danny Markstein is a seasoned professional when it comes to workforce solutions, and he's here today to talk about the demographic shift in the workforce, the Great Recession and Pandemic's effect on employment, and more. This week, episode 227 of The Digital Agency Growth Podcast is about the workforce crisis and the power of specialization! Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Danny Markstein shares the importance of being scrappy and adaptable in the early stages of business development and actionable steps you can take right now to be competitive in your market. Danny Markstein is an experienced communications professional with more than 20 years of experience in the public, private, and nonprofit sectors. Danny founded Markstein in 2003 as a strategic consulting agency. Today, Markstein is a full-service creative communications agency. Visit markstein.co to unlock additional workforce solutions.In this episode, Dan and Danny discuss the following:The initial challenges of starting a consulting firm.Challenges of workforce participation and the impact of the pandemic on employment rates.The importance of accurate and clear communication in recruiting and retaining employees.The decision to specialize and  the continued flow of creative work through the agency. Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH DANNY MARKSTEIN:LinkedInX (formerly Twitter)MarksteinCONNECT WITH DAN ENGLANDER:LinkedInSales Schema Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

Whether or not to niche down is an age-old agency question and comes with lots of things to consider. But have you considered your team's dynamic in preferences when taking on clients and forming relationships? Friend of the show Jon Tsourakis is back again this week to talk about how his team helps focus the niches the company focuses on, insights on sales strategies, the challenges of M&A, and more! This week, episode 226 of The Digital Agency Growth Podcast is about leveraging team dynamics and client relationships for agency success! Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Jon Tsourakis shares the importance of team alignment and cultural fit in making strategic decisions and actionable steps you can take right now to check the efficacy of your sales process. Jon Tsourakis is a seasoned leader, marketer and sales expert. He's the co-owner and President of Oyova, a national marketing and application development agency where he helps the firm identify and capitalize on new opportunities. He's a huge proponent of helping others, whether that's through one-on-one mentoring or collaborating with top digital agency owners in the Digital Mastermind where he hosts his podcast The Climb. In this episode, Dan and Jon discuss the following:The search for more fulfilling client relationships and the role of clear scopes and satisfactory results in building these relationships.The ability to share knowledge without compromising client relationships.The challenges of creating engaging content on LinkedIn and the evolving nature of content platforms.Navigating mergers and acquisitions, whether one-on-one or with a broker.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH JON TSOURAKIS:LinkedInDigital MastermindCONNECT WITH DAN ENGLANDER:LinkedInSales Schema Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

When scaling an agency, the CEO is usually deeply ingrained. But CEOs are supposed to work on the business rather than in the business, right? So how can a CEO make their agency scalable and run smoothly without them being present in the company's day-to-day operations? Mandi Ellefson of the Hands-Off CEO is here to offer her insights and guidance on doing just that! This week, episode 225 of The Digital Agency Growth Podcast is about becoming a hands-off CEO!Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Mandi Ellefson shares the importance of specialization in growing an agency and actionable steps you can take right now to make your business run without you. Mandi Ellefson went from $175k debt to multimillionaire status by revolutionizing consulting agencies. Through Hands-Off CEO, she rescues agency owners from the daily grind, transforming million-dollar agencies into self-sustaining enterprises. With her expertise, she's boosted hundreds of agencies to millions in revenue, attracting premium clients willing to pay 50-600% fees. As a former business exit advisor, she crafts exit strategies, adding up to five figures to clients' monthly net profit so they can focus on growth. She shares her wisdom as a published author and host of the Hands-Off CEO Podcast, helping consulting agencies triple fees and scale without less reliance on the CEO.In this episode, Dan and Mandi discuss the following:How agencies limit themselves by focusing on custom solutions.How to increase value and decrease risk for clients.Creating an irresistible offer to attract ideal clients that's also exciting to the agency.The importance of delivering on promises and scaling with aligning with integrity.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH MANDI ELLEFSON:LinkedInX (formerly Twitter)Hands-Off CEO PodcastWebsiteCONNECT WITH DAN ENGLANDER:LinkedInSales Schema Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

We all know that trends in everything, especially marketing, come and go quickly. But just because a certain style or type of marketing isn't in vogue in 2024 doesn't mean it isn't worthwhile. With the marketing landscape moving at a fast pace, it can be helpful to look at past techniques to see what worked in the past and how you can apply it to your business today. Mike Brevik, Owner and Chief Marketing Officer at Cyberdogz is here today to share what he's learned in his 20+ years in the industry about branding your business at any stage, using nostalgia as a marketing tactic, and more. This week, episode 224 of The Digital Agency Growth Podcast is about guerrilla marketing, nostalgia, and building a unique agency culture!Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Mike Brevik shares the importance of carrying your branding through all of your marketing efforts and actionable steps you can take right now to successfully utilize guerrilla marketing for your business. Mike Brevik is a Brand and Marketing Strategist who partners with startups and well established companies to grow their professional brands. With 20+ years in the print, creative, and marketing industry, Mike spent over a decade of that time leading and building eCommerce solutions, Social Media strategies, and everything in between for two of the Midwest's largest retailers. Building relationships is key to Mike's approach and has enabled him to work with several premier brands from Nike, to Jordan, to Under Armour, to Harley Davidson, and many more along the way.In this episode, Dan and Mike discuss the following:Why branding is not the be all, end all of your marketing practices.The 80/20 rule of conventional versus unconventional marketing.The importance of hiring flexible people willing to try the unusual.Leveraging nostalgia in your modern marketing efforts.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH MIKE BREVIK:LinkedInCyberdogzBrand Retro with Cyberdogz podcastCONNECT WITH DAN ENGLANDER:LinkedInSales Schema Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

Almost all businesses start getting clients based on referrals. And while that might feel less necessary as your business grows, referral marketing offers you a lot of options to make yourself stand out among your competitors, grow your email lists, and so much more. Josh Ledgard, founder of KickoffLabs, is here today to talk about how to take advantage of referral marketing for your business every step of the way! This week, episode 223 of The Digital Agency Growth Podcast is about unlocking the power of word-of-mouth and effective referral marketing!Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Josh Ledgard shares the importance of focusing on the marketing fundamentals and actionable steps you can take right now to improve your referral marketing strategy. Josh Ledgard, founder of KickoffLabs, brings a powerful tool for businesses focused on audience growth. With experience ranging from Big Tech to Social Media companies, he developed KickoffLabs, along with his co-founder, to simplify the process of generating word of mouth referrals, launching a new product, and running giveaways designed to promote your business. Outside of work he enjoys playing recreational baseball and spending time with his family. In this episode, Dan and Josh discuss the following:The trust recession and how companies are scrutinizing their marketing budgets.Different types of referral programs and their pros and cons.Getting a grasp on the basics before building a robust referral system for your business.Crafting personalized emails and content to show the people behind the brand.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH JOSH LEDGARD:LinkedInWebsiteX (formerly Twitter)KickoffLabsCONNECT WITH DAN ENGLANDER:LinkedInSales Schema Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

There is so much information out there on growing and scaling your agency that it can be easy to lose sight of the strategies that matter most: offering your clients stellar results and making your services stand out in the market so you can find the clients that are the best match for you. Friend of the show Raul Hernandez Ochoa is here today with lots of practical advice and food for thought on taking your agency to the next level, better serving your clients, and more. This week, episode 222 of The Digital Agency Growth Podcast is about finding your unique value proposition and positioning your agency for maximum growth! Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Raul Hernandez Ochoa shares the importance of communication and value delivery in branding and actionable steps you can take right now to identify what sets you apart from competitors. Raul Hernandez Ochoa is a Digital Growth Operator and Strategist that helps digital bootstrapped business owners reach their impact & revenue goals. His frameworks have helped 2-5x companies. Raul has led strategy for multiple digital teams across the globe in 12+ different time zones helping generate millions in revenue online. He has also overseen over $25M (and counting) in digital marketing ad spend and has trained hundreds of entrepreneurs through live seminars, online programs, and private masterminds. In this episode, Dan and Raul discuss the following:Raul's rule of 21 for gathering quality data and making decisions.How to determine the best clients for your agency.Leaning into your strengths to differentiate yourself in the market.Why clients want to work with professionals who have skin in the game.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH RAUL HERNANDEZ OCHOA:LinkedInDo Good WorkX (formerly Twitter)CONNECT WITH DAN ENGLANDER:LinkedInSales Schema Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

Sustainable agency growth is possible for an agency of any size. The keys to success? Generating qualified leads and structuring sales teams who understand your business, want to see themselves and your company succeed, and have the capacity to rise to the challenge. Chelsea Olsen is here today to talk about her work as a Fractional Chief Growth Officer, what she's learned with over 20 years of sales experience, and more. This week, episode 221 of The Digital Agency Growth Podcast is about building sustainable agency growth with email and LinkedIn! Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Chelsea Olsen shares the importance of understanding your target audience and actionable steps you can take right now to automate and organize your personalized outreach to your target audiences. Chelsea Olsen is a fractional leader who knows exactly how to get your business more leads and new customers. She has spent nearly 20 years honing her skills in selling efficiently, leading her to master the art of closing deals and driving revenue growth. Chelsea works with companies that value continuous growth, openness to innovation, and a commitment to introspection and accountability.In this episode, Dan and Chelsea discuss the following:What good sales training and exceptional hires look like for agencies.Getting clear on your target audience so you can solve their specific problems.The concept of GWC in hiring - get it, want it, have the capacity for it.Utilizing automation to speed up and organize your outreach efforts.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH CHELSEA OLSEN:LinkedInWebsiteCONNECT WITH DAN ENGLANDER:LinkedInSales Schema Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

So many of our conversations here on the Digital Agency Growth podcast are about the businesses and clients we serve. But one important group often overlooked is the employees, both those of our clients and of our own. Ethan McCarty makes employee experience and excellence his priority at Integral, creating award-winning programs that inspire and motivate employees to do their best work. Ethan is here today to discuss employee experience, trends in employment, and more. This week, episode 220 of The Digital Agency Growth Podcast is about the evolving employee experience in the agency world and the importance of curiosity in the workplace.Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Ethan McCarty shares the importance of values and transparency in the company's culture and actionable steps you can take right now to build trust and stronger relationships with potential clients. Ethan is the founder and CEO of Integral, an award-winning employee experience agency serving leaders of Communications, HR, Marketing, and Technology at global and local organizations. Formerly the global head of Employee and Innovation Communications for Bloomberg LP and Global Director of Social Strategy for IBM, Ethan has more than 20 years experience leading digital communications, engagement, and marketing initiatives at scale. Ethan has led large, globally and culturally diverse teams by innovating and humanizing the practice and advising senior leaders from the CEO to first-line managers among his clients on how to do the same.In this episode, Dan and Ethan discuss the following:The benefits of both in-person collaboration and remote work.Expecting long sales cycles while working with large companies.Building trust and establishing credibility through networking, volunteering, and mentorship.The shift in management philosophy from enforcing rules to removing blockers.To read the Third Edition of the Integral Index, check out Integral's website!Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH ETHAN MCCARTY:LinkedInIntegralCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED:Page.orgInstitute for Public RelationsDiversity Action AllianceFull Sequence Coaching Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

Here at Sales Schema, we know our podcast listeners are all at different stages of growth with their agency. And after hundreds of interviews with professionals across the agency space, one key takeaway stands out: to grow an agency, you have to build a system that keeps your sales funnel full without the owner having their hand in the process. Dan is here today to talk about the different stages of an agency's growth, how lack of clarity stalls your growth, and how outbound marketing could be the system you need to reach the next level with your agency. This week, episode 219 of The Digital Agency Growth Podcast is about how to build a repeatable new business process for your agency without spam or burnout!Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Dan Englander shares the importance of building strong business relationships amidst the trust recession and actionable steps you can take right now to optimize outbound marketing for your agency's needs. In this episode, Dan discusses the following:The four levels of sophistication in sales for agencies – from glorified freelancer to cruisers.The pros and cons of outbound marketing and why it could drastically change your business.Identifying prospects by leveraging commonalities with existing clients and networks.How lack of clarity and follow-through kill outbound strategies and how to fix it.If you think the Targeted Outreach System is a fit for your organization and want to learn more, please visit salesschema.com/enrollment!Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED:The Targeted Outreach System Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

The game that is sales outreach is always changing, and with so many schools of thought, it can be hard to keep up with best practices to keep your pipeline full. Matt Lincoln with Apollo.io is here this week to offer insight into how sales outreach has changed, what data is important for targeting your best leads, tips for making a cold outreach feel like a warm inbound and much more! This week, episode 218 of The Digital Agency Growth Podcast is about the broken predictable revenue model and how Apollo.io approaches cold outreach in 2024.Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Matt Lincoln shares the importance of personalization in sales outreach strategies and actionable steps you can take right now to narrow down your search to the leads that are right for your business. Matt Lincoln is the Principal Product Manager at Apollo.io, the leading go-to-market (GTM) solution for sales and marketing teams. Apollo.io is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021. The company currently serves over 500,000 companies like Qualtrics, Customer.io, and Census, as well as millions of GTM professionals globally. Matt is a seasoned product leader who joined Apollo in July 2023 to help navigate the mysteries of deliverability through self-serve tools that deliver the right message, to the right customer, at the right time. He has over a decade of experience creating product roadmaps, aligning stakeholders, and setting the product vision at global organizations like Shopify, United Airlines, and Staples.In this episode, Dan and Matt discuss the following:The past, present, and future of sales engagement.Why the Predictable Revenue Model is broken.Google and Yahoo's big changes that affect email deliverability.The uses of AI in sales and outreach efforts.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH MATT LINCOLN:Apollo.ioX (formerly Twitter)LinkedInCONNECT WITH DAN ENGLANDER:LinkedInSales Schema Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

The agency space has seen its fair share of ups and downs over the past several years.  However, as the industry landscape has changed, agencies have also adapted to meet their clients' needs and what they need to stay afloat. Drew McLellan is no stranger to the changes in the industry and is here today to talk about the state of the agency industry in 2024, shifting your agency model to emphasize thought leadership and much more. This week, episode 217 of The Digital Agency Growth Podcast is about building trust and scaling through thought leadership!Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Drew McLellan discusses the importance of building trust with prospective clients long before a sale and actionable steps you can take right now to establish your agency as a thought leader in your space. Drew McLellan has worked in advertising for 30+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R and still actively runs the agency.  He spends the lion's share of his time running Agency Management Institute (AMI), which he also owns. AMI serves thousands of agencies small to mid-sized agencies (advertising, digital, marketing, media and PR) every year, so they can increase their AGI, attract better clients and employees, mitigate the risks of being self-employed in a such volatile business and best of all — let the agency owner actually enjoy the perks of agency ownership.In this episode, Dan and Drew discuss the following:Finding the advantages of being an agency owner.The importance of scalability and balance in agency growth.Building trust with potential clients long before making the sale.AI's usefulness for data analysis in agencies, but not for strategy.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH DREW MCLELLAN:Agency Management InstituteLinkedInX (formerly Twitter)WebsiteCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED:Sell With Authority: Own and Monetize Your Agency's Authority Position Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

Raul interviews a returning guest, Dan, and discusses the evolving concept of agency growth and success in a digital age. Departing from traditional metrics like revenue growth or headcount, Dan emphasizes the importance of setting goals that align with personal satisfaction and business health. He introduces the idea that comparing oneself to others is inevitable, but choosing healthier benchmarks can lead to a more fulfilling growth journey. Dan outlines four stages of agency development - from 'Glorified Freelancer' to 'Unfettered' - and how moving through these stages can empower agency owners to achieve their goals, whether they aim for significant scaling or improving their quality of life.  The episode also explores the changing landscape of sales and business development, advocating for a balanced approach that prioritizes relationship building and targeted outreach over mass communication. Dan's insights offer a fresh perspective on success, emphasizing personalization, intentionality, and the long-term building of one's agency. Who's The Guest? Dan Englander is the CEO and Founder of Sales Schema, a fractional new business development team for marketing agencies and B2B service companies. He's the host of The Digital Agency Growth Podcast and author of Relationship Sales At Scale. Episode Highlights Deep Dives and New Perspectives with Recurring Guests Redefining Success Beyond Revenue: A Fresh Approach Unpacking the Stages of Agency Growth and Health Navigating from Glorified Freelancer to Unfettered Agency The Importance of Sales as a Habit for Agency Growth Leveraging AI and Personalization in Outreach Looking Ahead: Excitement and New Beginnings Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Dan Englander dan@salesschema.com https://www.salesschema.com/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

No matter what industry you work in, you will learn lessons and gain valuable skills that will carry over into other industries. Transferring to the agency space from the restaurant industry was easier than expected for Mark Scrivner due to the lessons and skills he learned about sales, marketing, and quality of service in his restaurant career. Today, Mark is here to share those transferable skills and other valuable insights about entrepreneurship and agency ownership. This week, episode 211 of The Digital Agency Growth Podcast is about entrepreneurship insights and restaurant industry lessons for agencies!Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.Mark Scrivner is the Founder of Snapshot Interactive,a strategic marketing agency with a vision to create impactful stories and measurable marketing solutions for clients across various industries. With a passion for client service, he's had the privilege of leading the most talented team of storytellers, data lovers, and artists who specialize in the finance, healthcare, and industrial spaces.  As an entrepreneur, Mark also co-founded Ecos, a sales and marketing presentation platform, and served as a moderator and board member at Entrepreneurs' Organization - Nashville, a global network of like-minded leaders. In this episode, Dan and Mark discuss the following:Lessons Mark learned in the restaurant industry that have carried over into the agency space.The importance of speed of delivery in agency work.Pivoting from project to retainer-based work, and when each type is right for you.What new entrepreneurs are thinking and feeling, and advice from Mark on where to start.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at https://salesschema.com/relationships CONNECT WITH MARK SCRIVNER:LinkedInSnapshot InteractiveCONNECT WITH DAN ENGLANDER:LinkedInSales Schema Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

Operations are the unsung heroes in the agency space. Though not talked about as often as sales and marketing, having robust operations through efficient procedures and documentation keeps an agency running smoothly and profitably. But what are the right tools and techniques for your agency? Melissa Morris is here today to help you identify what will work best for you, tell us why SOPs are overrated, and more! This week, episode 210 of The Digital Agency Growth Podcast is about streamlining your agency's operations and why SOPs are overrated!Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Melissa Morris shares the importance of getting clear on your offerings before documenting SOPs and actionable steps you can take right now to set distinct boundaries with clients for clear communication. As the founder of Agency Authority, a project management and operations consultancy for agency owners, Melissa Morris uses her 10 years agency experience to help business owners maximize their team, increase their productivity, and grow their profits. Firmly committed to breaking the ‘long hours and bad pay' stigma that plagues the agency world, Melissa and her team help business owners and their team members do the work they love without sacrificing client satisfaction, the bottom line, or their own sanity.In this episode, Dan and Melissa discuss the following:Melissa's DISCO method of streamlining processes.The common mistakes agency owners make when building their tool stacks.The benefits and challenges of time tracking for agencies.Setting clear expectations and boundaries with clients from the beginning of the contract.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at https://salesschema.com/relationships CONNECT WITH MELISSA MORRIS:LinkedInInstagramAgency AuthorityCONNECT WITH DAN ENGLANDER:LinkedInSales Schema Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

Specializing and niching down are topics we talk about a lot on the show simply because of their importance and effectiveness in scaling your agency. Hand-in-hand with specializing is scaling based on expertise in your niche instead of relying on founder-driven sales to keep the pipeline full. Friend of the show Corey Quinn is back this week to talk about his upcoming book, Anyone, Not Everyone, in which he teaches you his approach to escape founder-led sales and much more! This week, episode 209 of The Digital Agency Growth Podcast is about how to build your agency's vertical go-to marketing strategy!Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Corey Quinn shares the importance of specialization for your agency and actionable steps you can take right now to build new sales strategies that don't involve founder-driven sales. Corey has a 25-year record of extraordinary success as an entrepreneur, sales leader, and marketing executive. His most recent in-house role was Scorpion's Chief Marketing Officer. While there, the SMB-focused agency grew from $20M to $150M in recurring revenue in under seven years. Today, he's a coach and the author of Anyone, Not Everyone, a book that helps agency founders escape founder-led sales by specializing in a vertical market. In this episode, Dan and Corey discuss the following:The difference between niching and deep specialization.Why specialization is even more critical in a down economy.Gifting as a unique outbound sales strategy.Seeking growth through specialized expertise, not founder-driven sales.Don't forget to check out Corey's daily newsletter, Deep Specialization Daily, and sign up for information on when his new book, Anyone, Not Everyone: A Proven System to Escape Founder-Led Sales is released!Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at https://salesschema.com/relationships CONNECT WITH COREY QUINN:WebsiteThe Vertical Go-To-Market PodcastLinkedInYouTubeCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

Risk assessment, setting an example of leadership for your employees, and looking to the future are all part of an agency owner's daily schedule. But how often do we take the time to slow down, take a breath, and reflect on what leadership means to us and our company, now and going forward? Matt Phillips thinks we don't do this as often as we should. He's here today to discuss why taking time to reflect and develop as leaders will help our agencies, why finding the truth amidst limiting beliefs will help us grow, and much more. This week, episode 208 of The Digital Agency Growth Podcast is about developing leadership skills, overcoming limiting beliefs, and assessing risk!Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Matt Phillips shares the importance of setting aside time to contemplate your leadership and actionable steps you can take right now to hire the best possible person in every scenario. As a leadership coach and host of The Matt Phillips Podcast, Matt Phillips helps sales leaders achieve pro-level performance by developing and harnessing their mental toughness. Having worked with companies including Western Union, Marsh, and Robert Half, Matt knows that the status quo of promoting rockstar salespeople to sales leaders often leaves the new leader with significant gaps in their own leadership philosophy, confidence, and resilience. By combining his background as a professional baseball player with his global experience in sales, operations, and accounting, Matt supports business leaders and teams as they break through the mental roadblocks that arise in their daily grind to help them realize their potential in their personal and professional lives.In this episode, Dan and Matt discuss the following:What mental resilience means in everyday practice for your business.Matt's four archetypes that give insight into how people think and work.The importance of asking tough questions to uncover the truth and overcome fear-based limitations.How carving out time for thoughtful reflection on leadership, even with a busy schedule, will positively impact your business.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at https://salesschema.com/relationships CONNECT WITH MATT PHILLIPS:WebsiteThe Matt Phillips PodcastLinkedInInstagramCONNECT WITH DAN ENGLANDER:LinkedInSales Schema