Podcasts about i hope they serve beer

How do you know the difference between a banger journal entry and the foundation of a memoir? If you've ever asked yourself this question, then this conversation is for you.Tucker is a memoir guru, having sold 5 million copies of his own memoir (“I Hope They Serve Beer in Hell”) and millions more of ghostwritten memoirs (for names like Tiffany Haddish and David Goggins). All of Tucker's expertise can be dwindled down to three words: tell the truth. But it's not as easy as it sounds.In this episode, you'll learn everything it takes to write a bestselling memoir: how to tell a great story, how to infuse your work with humor, how to turn your suffering into art, and how to make sure you're ready to write a memoir in the first place. Most importantly, you'll learn how to tell the unencumbered truth — the right way. Website: https://www.tuckermax.com/ Twitter: @TuckerMax Website: https://writeofpassage.com/how-i-write YouTube: https://www.youtube.com/@DavidPerellChannel/videos Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv Learn more about your ad choices. Visit megaphone.fm/adchoices

America will soon have a president who laughs easily and a humorous vice president, leading what will be the most progressive and joyful administration in American history. Kamala Harris made a strong choice by selecting beloved football coach, former teacher, and Minnesota governor Tim Walz as her running mate. This move unites the Democrats' Big Tent coalition, which has historically won them the White House. Walz's heartfelt and straightforward approach won him a U.S. House seat in a rural Republican district and re-election as governor of Minnesota, where he used a slim Democratic majority to achieve bold progressive victories: strengthening LGBTQ+ protections to make Minnesota a refuge for trans people; committing to decarbonization by 2040; protecting reproductive healthcare; significantly reducing child poverty; implementing automatic voter registration; strengthening gun safety laws; signing into law free school meals and free public college; banning forever chemicals known as PFAS; calling for a ceasefire and hostage deal early; and much more.    Harris reportedly chose Walz to collaborate on advancing a progressive national agenda, and his humor is an added bonus. Walz won hearts across America by labeling MAGA as “weird,” because it is. His famous charm will destroy J.D. Vance, a fascist tool of dark lord Peter Thiel. Harris and Walz are roughly the same age, which means, if we hold on tight, we could have eight years of President Harris followed by eight years of President Walz, strengthening America's future as we build a sustainable economy for all, especially for the planet.   ***   You think modern women have it tough now? Not too long ago, in 2007, Christopher Hitchens wrote an essay for Vanity Fair titled, “Why Women Aren't Funny.” In it, he argued, “Whereas women, bless their tender hearts, would prefer that life be fair, and even sweet, rather than the sordid mess it actually is. Jokes about calamitous visits to the doctor or the shrink or the bathroom, or the venting of sexual frustration on furry domestic animals, are a male province.” In his view, women are precious baby-making machines, and that power forces them into being a solemn presence–a reserved audience for men, who have evolved with the purpose of making society laugh.     Today, a woman vice president of the United States is the second most powerful person in the world. And the most that her enemies can come up with is that she laughs too much and has never given birth. The slim pickings of criticism of Kamala Harris by MAGA are as thin as Hitchens' arguments, and they all boil down to misogyny that will be relegated to history books.    That era was defined by the reign of “the rape joke king” Tucker Max, bestselling author of the book I Hope They Serve Beer in Hell, in case you've blocked him out of your memory. Coming of age during that time, a group of childhood girlfriends decided to create their own satire of this misogynistic hellscape, Betches Media. Joining us this week on Gaslit Nation to make sense of the war on women, past and present, and what to do about it is Sami Sage, co-founder of Betches Media and co-author, along with Emily Amick of the popular civic-action Instagram account Emily in Your Phone, Democracy in Retrograde: How to Make Changes Big and Small in Our Country and Our Lives.    This conversation was recorded during one of the darkest weeks in American democracy: the Republican National Convention. As they say, it's aways darkest before the dawn. Much has changed since then, but this conversation with Sami Sage remains as current as ever as we celebrate the opening words of the Gaslit Nation Action Guide: Democracy is a lifestyle. That's the only way we ensure the first Black woman president, and secure our democracy in the critical years to come.    Book Launch Reception for In the Shadow of Stalin: The Story of Mr. Jones – Sept 16 Monday September 16th 7pm at the Ukrainian Institute of America join us for a wine reception and live taping of Gaslit Nation with Terrell Starr for the launch of the graphic novel adaptation of Andrea's film Mr. Jones! Get in free by subscribing at the Truth-teller level or higher on Patreon! RSVP here: https://ukrainianinstitute.org/event/books-at-the-institute-chalupa/ Indivisible x Gaslit Nation Phonebank Party! — August 15 at 7pm ET Every third Thursday through election day and on election eve in November we're calling voters in Republican-hostage states in the Midwest with Indivisible to ensure a Democratic Senate. Sign up here to join us: https://www.mobilize.us/indivisible/event/628701/ Sister District x Gaslit Nation Phonebank Parties! – Every Wednesday in October!  Every Wednesday through October, we're phone-banking with Sister District, calling voters in Michigan, Wisconsin, Pennsylvania, Arizona, and Georgia. Sign up here to join us: https://www.mobilize.us/sisterdistrictnyc/event/642096/ Show Notes:   Casablanca clip: https://www.youtube.com/watch?v=cOeFhSzoTuc   Why Women Aren't Funny  https://www.vanityfair.com/culture/2007/01/hitchens200701   Betches Media https://betches.com/  

How do you possibly summarize Tucker Max's story? Let me give it a shot. Yes, he's sold millions of books. Yes, he's now living on a ranch. But, the details of his wild and illustrious life aren't easy to put into words. His first book was published in 2001. Unlike most ranchers, Tucker's first book has nothing to do with farming, animal agriculture, or growing your own food. No. Tucker's first book was called The Definitive Book of Pick-up Lines, which was then followed by Belligerence and Debauchery: The Tucker Max Stories and then his most famous books I Hope They Serve Beer in Hell and Assholes Finish First. So, what happened between Tucker writing books about drinking beers, partying, and womanizing, and starting a ranch in Texas? Well, that's what we set out to discover in this conversation. We unpacked Tucker's life before writing, which includes an incomplete law career and failed attempts at corporate life. As you'll hear in our conversation, we spent a good deal of time discussing where people get stuck in their careers and why people struggle to make change. In many ways, Tucker's early career set him on a path to desperately find his calling. And, he certainly found it in writing. He's written and sold millions of copies of books, started a publishing agency, and become an authoritative figure in the world of written media. But, that doesn't really do Tucker's full story justice. He's also launched a successful podcast called The Mating Grounds, had a movie made about his stories, and been an outspoken visionary for the Paleo movement, psychedelics as a tool to heal emotional trauma, and the growth of Jiu-Jitsu as a sport. His life now looks very different than what it once was. He's a father and a farmer. He raises his own food and spends most of his days solving problems on his farm and spending time with his kids. His movement through different phases of life has caught the attention of many, and his insights on life drive home a powerful message on the power of change and growth. We really enjoyed this conversation and we think you will too!InstagramTwitterWebsiteAudible Books SPONSORS The Carnivore Bar - CODE MAFIA for 10% OFF - Delicious & convenient Pemmican Bar Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It's a daily product for us! Perennial Pastures - 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & Montana NOBLE ORIGINS Complete and simple, animal-based protein powder with an organ blend for additional nutrition! AFFILIATES LMNT - Electrolyte salts to supplement minerals on low-carb diet Farrow Skincare - Use the CODE 'MAFIA' at checkout for 20% OFF Heart & Soil - CODE ‘MEATMAFIA10' for 10% OFF - enhanced nutrition to replace daily vitamins! Carnivore Crisps - 10% OFF - Carnivore / Animal-based snacks for eating healthy on the go! CODE: MEATMAFIA Pluck Seasoning - 10% OFF - Nutrient-dense seasoning with INSANE flavor! CODE: MAFIA We Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! CODE 'MEATMAFIA25' TIME STAMPS 2:00- Background  8:00- Be content with what you're doing15:30- Growth and having to leave people behind20:30- Tucker maturing32:40- The effects of sleeping with many women35:00- Psychedelics48:35- Being done with life trauma53:00- Owning a ranch59:30- Resistance on the next thing

Tucker Max is an author, entrepreneur, psychedelic advocate, father & husband. He has written four New York Times Best Selling books (three that hit #1), which have sold over 4.5 million copies worldwide. His most noteworthy book, I Hope They Serve Beer in Hell, is an of autobiography of short stories about sex and drinking adventures, that was published in 2006. Since then Tucker encountered a revolutionary experience with MDMA therapy & champions the use of various psychedelics for trauma related treatment. Tucker currently lives in Texas with his wife & four children.    Sponsorship Curious about Soul? Follow this link to the website & use code, "TBM" for 20% off the entire shop!  Come say hi on social!  @thebestmedpodcast on Instagram or @TheBestMedPodcast on Youtube!   @OfficialMikeLee @AngieLeeShow   What was discussed How MDMA changed Tucker Max's life forever. Using psychedelics as medicine to process trauma. Most people subconsciously run from trauma - learning how to face it head on.  Expanding your mind vs Emotional healing - which is right for you? Psychotic breaks can happen: how to avoid them when using psychedelics. Understanding the true power of thoughts: using it as a tool to affect your well being.   Timestamps (0:00) The goal of using Psychedelics as medicine. (3:32) “Doing the Work” -  Emotionally healing & dealing with past trauma. (10:23) Tucker's LIFE CHANGING experience with Psychedelics. (30:08) Tucker's experience processing grief and childhood trauma with Psychedelics. (38:50) Mike's experience with psychedelics.  (41:43) How psychedelic medicines helped Tucker as a father. (43:31) What really is MDMA? (46:16) Mind Expansion vs Emotional Healing (54:35) Psychotic Breaks: Dangers of Psychedelics (1:00:40) Beginning your plant medicine healing journey. Subtopic: Legalization of Psychedelic medicine. Book mentioned: A Dose of Hope: A Story of MDMA-Assisted Psychotherapy by Alex Young & Dan Engle (1:12:22) Sassafras vs MDMA: does natural always mean better? (1:15:17) Don't take MDMA if you're taking this medicine… (1:18:25) Why the ‘No Pain No Gain' mentality is harmful Subtopic: Tucker's opinion on micro-dosing (1:23:58) Why MDMA is the best psychedelic medicine for healing. (1:30:42) Post-trip Protocol: Navigating the come down & why spacing your trips is crucial (1:39:30) Is MDMA right for couple's as a therapy tool? (1:41:26) The Best Medicine to Tucker Max (1:44:31) Closing Thoughts   Resources Books:  A Dose of Hope: A Story of MDMA-Assisted Psychotherapy by Alex Young & Dan Engle I Hope They Serve Beer in Hell by Tucker Max

Katrina and Jose discuss the book "I Hope They Serve Beer in Hell". We discuss some of his wild stories and try to find the humor in them. Instagram: https://www.instagram.com/saveyoursorry/ (SaveYourSorry (@saveyoursorry) • Instagram photos and videos) Twitter: https://twitter.com/SaveUrSorry (Save Your Sorry (@SaveUrSorry) / Twitter) Email us with your media and suggestions: SaveYourSorry@gmail.com

Tucker Max is the author of I Hope They Serve Beer in Hell but he's also a serial entrepreneur and one of the most well spoken and well educated people on psychedelics out there. He was actually the person who introduced me to the healer I've come to work with for the majority of my journey thus far. On this episode we talk healing, relationships, psychedelic assisted therapy, our own personal journeys and learning how to relate to others as we've grown and changed. More about Tucker, here. **this episode was recorded two months ago and a few things in my personal life have changed since. listen with a grain of salt :0

Susie Abromeit is mostly known for her breakout role in the hit Netflix/Marvel show Jessica Jones starring alongside Carrie Anne Moss and Krysten Ritter. She was a world class athlete by the age of 16, when she became a top ranked tennis player (#6 in the US), receiving a full scholarship to Duke University. She helped her team earn a number one ranking and a NCAA title during her freshman year before setting her sights on acting, music, and modeling. After she transitioned from tennis, she went on to record a song with Fat Joe with Atlantic Records, and their song "Slow Your Roll," became a summer hit playing on various radio stations in Florida. A few of her other songs that were sang, written, and produced by her, became top requested songs on radio stations across Florida. From there, she went on to grace the pages of Sports Illustrated Swimsuit edition, while simultaneously making her film debut as the lead in the Lionsgate film, Know Thy Enemy, playing a female rapper. Soon after, she began to book roles in films, such as Sydney White, Sex Drive, I Hope They Serve Beer in Hell, Setup, alongside Bruce Willis, and the blockbuster hit Battle:Los Angeles. She has also recurred on Chicago Med, Devious Maids, One Tree Hill, as well as Tyler Perry's, The Haves and Have Nots. Her guest spots include, Legends of Tomorrow, Rake, Code Black, Supernatural, NCIS, among many others. She has received a Best Actress Award from the Beverly Hills Film festival for the indie drama, Diving Normal. She is also passionate about her work as serving on the creative council for the non-partisan organization Represent.us that is supported by Jennifer Lawrence, JJ Abrams, Sia, Amy Adams, and more. She is also an ambassador for Not For Sale, an organization that helps survivors of human trafficking.

Tucker Max is best known as the New York Times best-selling author of I Hope They Serve Beer in Hell, Assholes Finish First, and Hilarity Ensues. Tucker essentially created the genre of writing for ‘fratire', a form of satire where he wrote about stories from his comical and crazy social life from his 20s. Since then he has developed a name for himself in the world of media, owning his own publishing agency, as well as the world of health and wellness as an early advocate for the paleo diet, martial arts, and psychedelic medicine. Tucker's perspective of the world offers a unique lens into a man who has recreated himself in the public eye and today he spends much of his time building his ranch and writing stories about his path towards creating extreme ownership in his life. In our conversation with Tucker, he offers his insights into a blog post he recently wrote called What I See Coming & How I Am Preparing as well as how he sees the world today. We are excited to share what Tucker has to say. Enjoy! Before we get rolling here, we want to give a quick shout-out to our friends over at Farrow Skincare. They are offering 15% off for members of the Meat Mafia, so go check out their website in the link below and use promo code ‘Mafia' at checkout to get yourself a discount. The products they make are 100% natural and animal-based, using no filler chemicals like your typical cosmetic company. Famous Tucker Max Appearances: Tom Bilyeu's Impact Theory Mark Moss's Market Disruptors Marty Bent's TFTC

In Trust Me, I'm Lying, Ryan Holiday reveals the media manipulation tactics he used as Marketing Director of American Apparel, and for his PR clients. Meanwhile, he exposes the inner workings of a modern media machine in which incentives make it impossible for the version of reality depicted in the media to come close to resembling the truth. I think it's Holiday's best book, and one of the best media studies books. So, here, in my own words, is my Trust Me, I'm Lying summary. Yes, this book is about lying Before Ryan Holiday became known as an author of modern stoicism books, he dropped out of college at nineteen to apprentice under 48 Laws of Power author, Robert Green. He later was the marketing director for American Apparel, and now has a PR agency, Brass Check, where he advises corporate clients and authors. As the title of the book suggests, the tactics Holiday confesses to might make your skin crawl. They involve deliberate provocation, bribery, impersonation, and – since it's called Trust Me, I'm Lying – making stuff up. But everyone should read it This may turn people off to the book, but if you're an author, marketer, entrepreneur, musician, filmmaker, or comedian, you're in the business of trying to get your message into the world. So, ignore this book at your own peril. The people with whom you compete for attention are using these tactics. Understanding these tactics is a good way to understand the mechanics of media. You can use this knowledge to get your message out in less nefarious ways (more on that later). And, if you're someone who thinks it's your duty to read the news, to “stay informed,” you owe it to yourself to read this book. But be prepared to have that belief challenged, and your conception of reality altered. Media is a “racket” Holiday describes the modern media system as a “racket,” the word which Major General Smedley D. Butler once used to describe war. He defined it as something “where only a small group of insiders know what's really going on and they operate for the benefit of a few and at the expense of basically everyone else.” Journalists are poor, busy, and desperate for a story The main insider in the modern media system is the journalist, more generally, a “blogger,” who might be someone writing articles for a small blog, or even a major media outlet such as the Huffington Post. Holiday uses “blogger” and “journalist,” interchangeably, and I will, too. Journalists are poor To help you understand the motivations of many of these journalists, Holiday points out this: They might have gone to an expensive grad school, and now live in a big, expensive city, such as NYC, San Francisco, or Washington D.C. They've been close enough to taste a $200,000-a-year journalism job. But now they're churning out articles at a breakneck pace, without even getting health insurance. Meanwhile, the people they cover are rich and successful, and may include talentless reality TV stars. New York magazine called the result “the rage of the creative underclass.” Journalists are busy These bloggers have to write a face-melting amount of content. When journalist Bekah Grant left VentureBeat, she wrote a post saying she averaged five posts a day – more than 1,700 articles in twenty months. Henry Blodget, founder of Business Insider, said his bloggers need to generate three times their salary, benefits, and overhead costs to be worth hiring. So, an employee making sixty-thousand dollars a year needs to produce 1.8 million page views a month, every month. (1.8 million page views is a lot. At my current traffic, it takes me about a decade to generate that much on my blog, and I make more than sixty-thousand dollars a year.) Journalists are desperate for a story Most sites that journalists write for make their money from ads, and the way to make money from ads is to generate page views. As such, many journalists are paid by the page view. I've personally heard this from a friend who worked for a newspaper with a good reputation, covering news for a major city. So, journalists are desperate for a story that will generate page views. So, if you give them a juicy story that will generate page views, they will generally publish it. They're too busy to fact check it, and since they're compensated by the page view, they aren't motivated to care whether or not it's true. Readers want to be entertained, and don't care what's true So you've got poor, busy, and desperate journalists paid by the page view, and the people they're writing for want to be entertained. Negativity attracts attention In 2010, Jonah Berger analyzed 7,000 articles from the New York Times' most-emailed list. He found that the best predictor of virality was: how much anger does the article evoke? Increasing the anger rating of an article had two-and-a-half times the impact of increasing its positivity rating. The human mind is irresistibly attracted to negativity. When subjects of a study were shown footage of war, airplane crashes, and natural disasters, they paid more attention and remembered more than non-negative footage. Corrections don't work Negativity attracts page views, so journalists want juicy stories, and don't care if they're true – and neither do readers, it seems. One study found that when people were shown a fake article with a correction at the bottom, they were more likely to believe it than those who saw an article without a correction. (Note from me: this finding hasn't been consistent across other studies. (Is that a correction you believe?) In any case, people's beliefs are still resistant to contrary facts.) Despite this, online news outlets are financially motivated to publish stories, whether they're true or not. A Gawker reporter once said, “Gawker believes that publicly airing rumors out is usually the quickest way to get to the truth,” going on to say, “Let's acknowledge that we can't vouch for the veracity or truth of the rumors we'll be sharing here.” Journalists are motivated to publish false stories, and, as Holiday points out, “While the internet allows content to be written iteratively, the audience does not read or consume it iteratively.” In other words, they see the story, not the correction. Media manipulation strategy: Trading up the chain Holiday shares nine media manipulation tactics in the book, but they all essentially serve the strategy that Holiday calls, “trading up the chain.” And trading up the chain is something you can do, even without lying. The chain Here's how it works: Get coverage on smaller outlets. Those stories then get covered on mid-level outlets. Finally, major outlets pick up stories from the mid-level outlets. Smaller outlets can be individual blogs, social media, or local websites that cover a neighborhood or scene. Mid-level outlets are blogs of newspapers or local television stations. They can also be “sister sites” of bigger outlets, so they might be affiliated with Newsweek, or CBS. Major outlets are the big ones, like the New York Times, CNN, or The Today Show. It's easy to get coverage on the small outlets It's easy to get coverage on smaller outlets, Holiday says. If there's a bigger outlet on which you want coverage, review stories for patterns. What are the stories about? Is there a smaller outlet where stories consistently show up before stories on the bigger outlet? The smaller the outlet, the less they fact-check Holiday says the smaller an outlet is, the less they fact check. This is where the lying comes in. Holiday confesses to creating fake email accounts to send tips to bloggers, leaking fake internal memos, and having his assistant pose as him over email and even over the phone. You don't even have to start with the small outlets. Holiday says he successfully “conned” reporters from Reuter's, MSNBC, CBS, ABC, The Today Show, and the New York Times. Using HARO, or “Help a Reporter Out” – which is an email list reporters use to find story sources – he found journalists who were looking for experts on various subjects. Holiday isn't an expert on, say, vinyl record collecting, but these reporters were presumably on deadlines, and so not inclined to fact check. Holiday says he did it as a stunt to prove how ridiculous he thinks HARO is, and points out that even after he publicly embarrassed these outlets, they continue to use the service. Subprime truth One of my favorite observations from the book is that the fuzziness of truth in the media is like the subprime mortgage crisis. During the subprime mortgage crisis, banks sold loans to other banks, who sold those to other banks. These loans were rated by ratings agencies that were overwhelmed, and driven by conflicts of interest. One example of false information in the media Holiday seized upon was when a journalist misinterpreted the Wikipedia page of Holiday's client, Tucker Max. Holiday had written Max's page to show that his book had been on the New York Times best-seller list for some period of time in each of three consecutive years. The journalist apparently read that, then wrote a story saying Max's book had been on the best-seller list for three years. That was wrong, but Holiday ran with it, updating the Wikipedia page to say Max's book had, indeed, been on the list for three years, citing the incorrect article as proof. (The Wikipedia page has since been corrected.) Like the subprime mortgage crisis, in the news media, overwhelmed and conflicted reporters write stories, which are then picked up by other overwhelmed and conflicted reporters. In Balaji Srinivasan's second appearance on the Tim Ferriss show, which I summarized on episode 274, he describes how a different kind of chain could ensure verifiable truth gets traded up the chain – in this case, a blockchain. Pseudo-events By getting a story into one outlet, then “trading up the chain” to get it covered in another, you're creating a “pseudo-event.” If you remember my summary of The Image on episode 257, author Daniel J. Boorstin describes pseudo-events as fake events that are deliberately placed in the news, so that they become real. Holiday created a lot of pseudo-events for Max when his movie based upon his book, I Hope They Serve Beer in Hell, was debuting. He bought ads in newspapers around the country, then sent anonymous complaints to the newspapers, leaking those complaints to blogs, to get coverage. He notified college LGBT and women's rights groups of screenings, so they would protest at theaters and the nightly news would cover it. He bought a billboard, defaced it, and reported it to journalists to get news coverage. It seems almost certain that the Russian Internet Research Agency read Holiday's book. They spent many years – and probably still are – hacking public opinion in the U.S. and in other countries, creating Facebook pages for various causes, “astroturfing” those pages with activity from fake profiles, then using that influence make real-life events happen. For example, in 2016 they organized opposing protests – one through the Facebook group, “Heart of Texas,” the other for “United Muslims of America” – at the same time, on the same day, across the street from each other. Trading sensationalism up the chain for free advertising Holiday says his “leveraged advertising strategy” of running sensational ads for American Apparel just to get news coverage was responsible for 50% growth in online sales in three years with “a miniscule ad budget.” He says he deliberately designed ads that would inspire outrage: dressing up kids like adults, putting clothes on dogs, or writing ad copy that didn't make sense. When he couldn't use some promotional Halloween costume photos, because of copyright concerns, he had one of his employees leak them to Gawker and Jezebel, where they were covered in an article that got ninety-thousand views. He ran ads on small websites, featuring porn actress Sasha Grey, completely nude. The ads were covered by Nerve, Buzzfeed, Fast Company, Jezebel, and more. All this coverage for just $1,200 in ads (though it's not clear how much he paid Grey). He says, “my strategy has always been: If I want to be written about, I do things they have to write about.” This is how, according to Holiday, Donald Trump got $4.6 billion of free publicity during his presidential campaign. Pseudo-events for reputational damage control Because of the way the media works, Holiday says if a client of his is in trouble, the best strategy is to create what's essentially a pseudo-event. A major newspaper wrote a hit piece on a client of Holiday's. The journalist who wrote the hit piece was also running a hate blog about the client's company on the side. The client complained to the journalist's editor, but they didn't seem to care. So, Holiday advised his client to write an internal memo to his company, then forward that memo to a competing outlet, which published an article with the memo. The memo was apparently quite damning, because the original newspaper had no choice but to respond. Because bloggers aren't incentivized to care about the truth, and readers are attracted to drama, Holiday says there's no point in trying to correct something that's been said about you in the media. If you want to try, he says, “be prepared to have to be an obsequious douche. You've got to flatter bloggers into thinking that somehow the mistake wasn't their fault.” Ways of using these tactics that are less...gross I personally can't judge Holiday for using these tactics. The medium is the message; as one of Holiday's chapters proclaims, “everyone else is doing it”; and there's no denying that Holiday is good at getting coverage for himself and his clients. But, I'm probably not the only one uncomfortable with impersonating others and lying to get coverage. You can still learn a lot from Trust Me, I'm Lying. Trade up the chain Trading up the chain is a completely legitimate tactic. If you want coverage somewhere, pay attention to where they get their story ideas, and what stories they like to cover. This applies to influencers, too. I no longer interview people on this podcast, but I get so many pitches that are totally irrelevant. You have a better chance of, say, getting interviewed on a podcast, if you tailor your pitch to the target show. And if you get coverage from a micro-influencer that influences a bigger influencer, you might move up the chain. Be remarkable While anger gets a lot of attention, you don't have to be negative in your marketing. You can instead be remarkable – what Seth Godin calls a Purple Cow. I love the ridiculous book titles of author Chuck Tingle. Are you ready for this? How could you not laugh when you hear the title, Domald Tromp Pounded in the Butt By the Handsome Russian T-Rex Who Also Peed On His Butt And Then Blackmailed Him With the Videos Of His Butt Getting Peed On. Even if you don't buy one of his books, his titles are attention-grabbing and spread. Bread Face Blog makes a living smashing bread with her face. It's so absurd, it has to attract attention. The Instagram algorithm sees that attention, and gets her videos in front of more people. The New York Times had to write about her – how could they not? Create a message for the medium If the medium is the message, create a message for the medium. Whatever you're creating, think about how it spreads through media, whether that's social media, traditional media, or word-of-mouth. Lately, I've been seeing how people on Instagram share highlights of quotes in books. It makes sense to have larger pull quotes in my next book, so they have something pretty to take a picture of. Have you been to a restaurant or event where there's a decorated nook specifically for taking photos and sharing them on social media? Not an accident. While researching Times Square ad space for my own publicity stunt I'm working on, I saw one fact sheet point out that Times Square was “the third-most Instagrammed location in the world.” Point being if you put up an ad there, lots of people bragging to their friends about their trips to New York will spread your ad for you. When I write a title of a book, I ask myself if it passes the “cocktail party test.” How would it feel to tell someone at a cocktail party you're reading a book by this title? Proud and strong? Good. Embarrassed or weak? Bad. Mind Management, Not Time Management is what I call a “turnkey title.” The title alone makes a statement you can use, without reading the book. It helps make it memorable, so it spreads. Create pseudo-events Today's media is increasingly participatory. People are not just consumers of media, but also makers of media. By creating pseudo-events, you can get more out of the media you create. I recently saw a cool video on TikTok, showing the process of making a video that showed the process of making a pizza. I know, meta, right? It's a pseudo-event. The video of them making pizza was made for the media. The video of them making the video making pizza made me think they're really good cinematographers. Of course, they teased the original video at the end of the cinematography video, and I had to go watch it. Many readers of the books I write also write books. So, my KDP income reports are essentially pseudo-events. One reason they exist is, I have a business writing books for people who write books, and they show that I know how to run a business writing books. They attract the attention of people who will like my books. Be careful Trust Me, I'm Lying is a must-read for anyone doing anything with media. But be careful what you do with these tactics. I know I've heard Tucker Max lament the reputation he's gained as a result of the tactics in the book. I've also heard Max say the same for Holiday – that maybe it wasn't such a good idea to write a book that says he's a liar right in the title. As Holiday warns, “if you chase the kind of attention I chased, and use the tactics I've used, there will be blowback.” There's your Trust Me, I'm Lying book summary Not all of the book is tactics. Much of it is more media commentary, with some media history sprinkled in, and some airing of grievances Holiday has with various journalists and media outlets. Despite the damage Holiday may have done to his reputation by writing Trust Me, I'm Lying, I really appreciate the book, and it took guts to confess to the things he did in the book. It's on my list of best media books. About Your Host, David Kadavy David Kadavy is author of Mind Management, Not Time Management, The Heart to Start and Design for Hackers. Through the Love Your Work podcast, his Love Mondays newsletter, and self-publishing coaching David helps you make it as a creative. Follow David on: Twitter Instagram Facebook YouTube Subscribe to Love Your Work Apple Podcasts Overcast Spotify Stitcher YouTube RSS Email Support the show on Patreon Put your money where your mind is. Patreon lets you support independent creators like me. Support now on Patreon »       Show notes: http://kadavy.net/blog/posts/trust-me-im-lying-summary/

Have you ever wanted to write a book but don't have the time, skill, or simply don't know where to start? Today's guest might be able to help you. Tucker Max became famous for his book “I Hope They Serve Beer in Hell” but has since gone on to help people realize their dreams of being an author by creating one of the most successful self-publishing platforms out there. In this episode, Tucker shares the fascinating story of how Scribe Media came into existence, what motivated him to launch his business, and a question to ask yourself if you are wanting to do something but are not yet doing it.

Best-selling author Tucker Max talks about what his life was like before he wrote “I Hope They Serve Beer in Hell”, what made his writing work compared to the bros who tried to copy him, what went wrong with the movie adaptation of his book, why “King of Instagram” Dan Bilzerian sucks, and what he's working on now.   Go to ghostbed.com/drinkinbros and use code DRINKINBROS for 30% off EVERYTHING (Mattresses, Adjustable Base, and more) -- plus a 101 Night Sleep Trial and Mattresses Made in the USA!   Go to CardoMAX.com and use promo code DB, and you get Buy One Get One FREE on your first order.   Download the DraftKings Sportsbook app NOW and use promo code BROS to receive $150 in FREE bets INSTANTLY when you place a $1 bet on any football game!

Best-selling author Tucker Max talks about what his life was like before he wrote “I Hope They Serve Beer in Hell”, what made his writing work compared to the bros who tried to copy him, what went wrong with the movie adaptation of his book, why “King of Instagram” Dan Bilzerian sucks, and what he's working on now.   Go to ghostbed.com/drinkinbros and use code DRINKINBROS for 30% off EVERYTHING (Mattresses, Adjustable Base, and more) -- plus a 101 Night Sleep Trial and Mattresses Made in the USA!   Go to CardoMAX.com and use promo code DB, and you get Buy One Get One FREE on your first order.   Download the DraftKings Sportsbook app NOW and use promo code BROS to receive $150 in FREE bets INSTANTLY when you place a $1 bet on any football game!

Kym Kral comes by the yard to discuss the release of her new memoir, "Confessions of a Recovering Party Girl" -- NOW AVAILABLE FOR PURCHASE ON AMAZON -- and the wild stories captured within. Kym also details the delicate process of telling a "true story" without setting yourself up for the potential of libel lawsuits. Bill discusses his experience working with Tucker Max and the lawsuits Tucker met upon publishing "I Hope They Serve Beer in Hell," and why those suits were summarily defeated. The conversation seques into a long debate on the politicization of Covid, BLM, gender rights, and how being a liberal isn't as easy as it used to be, and basically every single thing that can get Bill cancelled! ENJOY OUR LONGEST UNCUT, UNCENSORED EPISODE YET! --- Support this podcast: https://anchor.fm/the-after-laugh/support

This week we're continuing our trip through 1968 by checking out the very first issue of a literary journal that still exists, and has published lots of famous writers: The South Carolina Review. The debut issue includes an essay on race relations in South Carolina, by an esteemed journalist, as well as a short story by Max Steele, who had one of the best names in the literary game. Also this week: 1968 was a big year for children's lit and YA. The National Book Awards started a category for children's lit, and publishers began to invest in books that offered more realistic portraits of teen life. If you like the show, and would like to have more of it in your life, you can subscribe to our Patreon for $5 a month and get access to our entire catalog of bonus episodes, including our new Hunt for the Worst Book of All Time, which so far has included Ethan Frome, The Christmas Shoes, and Tucker Max's I Hope They Serve Beer in Hell.

This week we're discussing a famous Pauline Kael essay about the movie "Bonnie and Clyde," which The New Republic refused to run, and which then accidentally launched her long, storied career at The New Yorker. Kael argued that the movie, which had been panned by many critics, was more interesting than people were giving it credit for, and that the negative reviews actually said something about the current cultural moment. We also discuss the recent Harper's special section on "life after Trump," and what "the Trump novel" might look like. If you like the show, and would like to have more of it in your life, you can subscribe to our Patreon for $5 a month and get access to our entire catalog of bonus episodes, including our new Hunt for the Worst Book of All Time, which so far has included Ethan Frome, The Christmas Shoes, and Tucker Max's I Hope They Serve Beer in Hell.

This week we're discussing a 1968 Elizabeth Hardwick essay about the Memphis funeral of Martin Luther King, Jr. The piece attempts to take the measure of both black and white Memphis after MLK's assassination, and notes tensions within the Civil Rights movement that in certain ways echo arguments within progressive movements today. We also dive into some 1968 debates about whether fiction was up to the task of representing an increasingly fractured, absurdist reality. Plus: women's magazines pull back on publishing short stories, drying up an important market for writers. If you like the show, and would like to have more of it in your life, you can subscribe to our Patreon for $5 a month and get access to our entire catalog of bonus episodes, including our new Hunt for the Worst Book of All Time, which so far has included Ethan Frome, The Christmas Shoes, and Tucker Max's I Hope They Serve Beer in Hell. Elizabeth Hardwick on MLK: https://www.nybooks.com/articles/1968/05/09/the-apotheosis-of-martin-luther-king/ Tobi Haslett (in Harper's) on Elizabeth Hardwick: https://harpers.org/archive/2017/12/the-cost-of-living/3/ Our Patreon: https://www.patreon.com/BookFight  

Our guest today is the one and only Tucker Max. You may know Tucker from his world-famous books detailing his drunken tales of tomfoolery and chasing women, including I Hope They Serve Beer in Hell. What you might not know is that four of his books have been New York Times Best Sellers, which have sold over 4.5 million copies worldwide. He's credited with being the originator of the literary genre, “fratire,” and is only the third writer (after Malcolm Gladwell and Michael Lewis) to ever have three books on the New York Times Nonfiction Best Seller List at one time. He was even nominated to the Time Magazine 100 Most Influential List in 2009.   Now, while that all makes for an impressive resume, you still may be wondering why I would have invited him to join me on a podcast about fatherhood and family values. Well, Tucker isn't one of those guys who finds something he's good at and then holds on until he's washed up and trying to hold onto a thread of his former glory. Quite the opposite in fact. Once he realized that partying and sharing the details of debauchery was no longer fun for him, he simply stopped doing it.    What did he do instead? Started a massively successful company, Scribe Media, that helps people write, publish, and market their own books. He also got married, had three children, and places his family as his number one priority. And THAT is why we're talking with him today, and he does not disappoint. He shares some amazing feedback on his family rules, reframing the perspective that kids are disruptive to your life, and the importance of being present with your kiddos.   Resources mentioned in this episode: Scribe Media Tucker's Books Music Credit: Rob Riccardo (robriccardo.com) 

At the end of the day, we are only responsible for ourselves and our internal experience. Today we’re looking inward with Tucker Max, Co-Founder of https://scribewriting.com/ (Scribe Writing), and author of I Hope They Serve Beer in Hell. Tucker’s life hadn’t always been easy. Going through many negative experiences, he left his destructive lifestyle behind and pursued his affinity for writing. Years of rejection after rejection from publishers, he broke through and has since been labeled best selling author of several titles. Today, Tucker is on a mission to unlock the wisdom of the world by helping executives and entrepreneurs turn their ideas and messages into books. Let’s dive right into Tucker’s wild story and learn about a better way to live.  Things you will learn in this episode: [00:01 - 11:28] Opening Segment I introduce today’s guest, Tucker Max What Tucker is known for  Tucker gives some background on his life growing up  Lived in Kentucky  A miserable time with a broken family  Good at school  Grew up playing basketball in Lexington  Able to fit into any group  Tucker’s time at a law firm  Emotionally disconnected  Just following the typical life structure  Fired after two weeks  Tucker talks about his time working for his dad About Tucker’s dad  Fired by his dad [11:29 - 17:35] There is an Audience  Tucker talks about finding his affinity for writing  Sent his content out to publishers Rejection on a personalized level  Started a blog on his own  Tucker’s first book  Written 2002 then came out 2006 Bottomed out at 900 copies then came back up Found an audience by being funny and current  Insights on writing something good The people who find value in it  Just putting in work isn’t good enough  Work to resonate with people  [17:36 - 36:07] There Has to Be a Better Way Tucker shares about his life post first book release A movie made from his life  Wrote three more books  Wildly successful having everything you could ever need Still not happy  Getting into personal development  Tucker shares his time in psychotherapy  The overwhelming nature of meditation  Changing the game  Processing the trauma  Finding happiness by dealing with the trauma  Tucker’s life now  Father and husband  Secure attachments  The effect of keeping in your emotions  Your body doesn’t forget the fight or flight  The animal analogy  The problem of religion  Internalized experienced versus the externalized  [36:08 - 50:01] Closing Segment Who you know or What you know? The what doesn’t matter, just the who  Tucker’s definition of success  The internal and external Advice for people having trouble with relationships We are a bunch of traumatized monkeys  Get off the ship  Ask how am I showing up?  How are you healing yourself?  Take full responsibility for yourself  You don’t have a relationship problem, you have a ‘you’ problem Don’t adopt a victimhood lifestyle What would you want to be your primary message? Getting rid of the virus of victimhood  Complete radical responsibility for yourself  Everything starts at home  The RanDoM ROuNd Resources and links below  Final words  Tweetable Quotes:  “There’s one definition of good: does this resonate with people? Do they get value from it? Do they want to engage with it? Do they want to share it?” - Tucker Max “Having a map of Manhattan doesn’t really tell you what Manhattan is like, you kinda gotta walk the island… Knowing what you feel and feeling what you feel are totally different things.” - Tucker Max “My definition of success is doing things that matter with the people I love.” - Tucker Max  “All growth and all healing starts with taking...

Susie Abromeit (Jessica Jones, Sex Drive, Supernatural) stops by the yard to reminisce with Bill about their day together working on Tucker Max's "I Hope They Serve Beer in Hell," before they launch into a deep conversation about what makes a cult of personality and, more importantly, how people get indoctrinated into cults, as depicted in the hit HBO series "The VOW." --- Support this podcast: https://anchor.fm/the-after-laugh/support

Ep #103 - Tucker Max, a 4x New York Times best-selling author, the co-founder of Scribe Media and the Hollywood producer of "I Hope They Serve Beer in Hell," joins Justin Womack and Andros Sturgeon on the Marketing Geeks Podcast this week to talk about the future of business, what really goes on behind the scenes of Hollywood and how he's transformed his life through guided MDMA therapy. Tucker Max is probably best known for authoring the 2006 NYT #1 best-selling book 'I Hope They Serve Beer in Hell' where he recounts stories of drinking, partying and "hooking up" from his college days. This book was a major success, it birthed a new genre called 'Fratire,' and it elevated Tucker's profile to national prominence. It also later became a movie where Tucker produced and co-wrote the screenplay. Since then, he's sold more than 4 million books and has the distinction of being 1 of only 4 authors, joined by Malcolm Gladwell, Brene Brown, and Michale Lewis, to simultaneously have 3 non-fiction books on the New York Times best-sellers list. Today, Tucker believes that media creation is becoming an essential part of every person's professional life. To survive in the changing economy, the modern day business person will need to market themselves as a brand through media. One of the best ways to accomplish this is through writing a book and Tucker has leveraged his experience as a best-selling author to start the company, ScribeMedia. As co-founder of Scribe Media, Tucker has helped develop a new process for turning ideas into books. In short, the company interviews clients in a systematic way that properly structures their ideas to get them out of their heads and into words. Learn More About Tucker Max and Scribe Media: Register for the FREE Book Publishing Workshop April 28th and 29th: http://scribebookschool.com/ The Book Publishing Training is Also Available On-Demand at This Same Site: http://scribebookschool.com/ Learn more about ScribeMedia's book publishing and marketing services at: https://scribewriting.com Follow Tucker Max on LinkedIn at: https://www.linkedin.com/in/tuckermax/ Follow Tucker Max on Facebook at: https://www.facebook.com/TuckerMax/ Remember, we love our listeners and want to continue to grow the show so that we can provide even better content and quality going forward. Please do us a favor and subscribe, rate and leave a written review. We would really appreciate a written review from listeners that are getting value from the show. Thank you. Pre-Register For Access To Our Upcoming LinkedIn Mastery Course: https://marketinggeekspodcast.com/linkedin-mastery-course/ Connect & message the Marketing Geeks on LinkedIn: Justin Womack: https://www.linkedin.com/in/justinwomack1/ Andros Sturgeon: https://www.linkedin.com/in/androssturgeon We are looking to feature guest voicemails on the show so please send us your voicemail for consideration. (See bottom of show notes for link to leave voice messages). Want to be a guest on the Marketing Geeks Podcast or suggest someone? Please email us at info@marketinggeekspodcast.com Visit our website www.MarketingGeeksPodcast.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app · Trainual: Trainual is a software that helps you document what you do, so you can easily delegate and train others. https://trainual.com/freemonth/ --- Send in a voice message: https://anchor.fm/marketing-geeks/message Support this podcast: https://anchor.fm/marketing-geeks/support

New York Times Bestselling Author, Tucker wrote a book called "I Hope They Serve Beer in Hell" it changed the world and he was miserable. His journey to find himself and his next chapter is truly fascinating. We chopped it up GOOD and talk about plant medicine, why you need to have your ego shattered and why no one hits on tall girls.

It feels so good to be bad. Until it just feels bad. In this episode, Hala yaps with Tucker Max, the inventor of the literary genre 'fratire' and author of 4 best selling books including the mega hit, “I Hope They Serve Beer in Hell,” which documents the wild and scandalous times he had during his 20s. Tucker holds accolades like snagging a spot in Time Magazine’s 100 most influential list in 2009, and there’s even a movie based on his life.  The former bad boy is now a grown family man who has assisted many successful startups. Currently he’s the founder of Scribe, a company that helps people write and publish their own books.  Today we’ll uncover how Tucker achieved fame in 2002 on the internet, in an era when blogs didn’t even exist yet, why he hired JT Mccormick to be his CEO at scribe instead of holding that position himself and how plant therapy and MDMA has helped to transform his life for the better. If you liked this episode, please write us a review! Want to connect with other YAP listeners? Join the YAP Society on Slack: bit.ly/yapsociety Earn rewards for inviting your friends to YAP Society: bit.ly/sharethewealthyap Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com

Everybody has a book in them, but how do you actually get that book out of your head and on the shelves? In this episode, Adam Lyons talks with Tucker Max, the author of the book called I Hope They Serve Beer in Hell, about raising children, Santa Clause, and how to become a bestselling author more than once! Tucker also shares his experiences with mushrooms and how they have helped him understand the truth about life, love, and the universe. You’ll also hear how Adam crashed a party at Tucker's home.

WRITE FOR OTHERS, NOT FOR YOU. There are a lot of smart, accomplished people in our audience. You know things that are valuable to others. You’ve got great businesses. You’re ready to share that knowledge with the world. But figuring out where to start can be overwhelming. For this Five Minute Friday, I revisited a conversation I had with Tucker Max where he shared his three steps to starting your book. Tucker Max is a NYTimes Best-selling Author who was named one of Time Magazine's 100 Most Influential in 2009. He invented the genre “fratire,” and his number one bestseller, I Hope They Serve Beer in Hell, was made into a major motion picture. Tucker is the co-founder of Scribe, a company that turns ideas into books. He says that before you sit down and start typing, you should first hone in on who you’re writing for and what you’re writing. Learn how to find the goal, audience, and subject of your book in Episode 846. In This Episode You Will Learn: How to understand what kind of book you’re writing (02:00) How to find the audience for your book (03:00) The way to figure out what to write about (04:00) If you enjoyed this episode, check out the show notes and more at http:/www.lewishowes.com/846

Tucker Max ~ Influencer and Author ~ Current Series ~ 100 Interviews with 100 Major Influencers Having a polarizing personality helps many people gain influence and fame.  It helps potential fans understand exactly what they stand for, and quite often they are the person saying and doing things that others wish they could do or should do themselves.  Today's guest started his career with one of the most controversial personalities out there. In 2009, he was ranked as Time Magazine's Top Influential People, and his name is Tucker Max.   Tucker is the author of many New York Times best-selling books such as, I Hope They Serve Beer in Hell, Assholes Finish First, What Women Want, Sloppy Seconds, and Hilarity Ensues. Tucker features wild stories he had with partying and women that were true stories of his life, many of which brought a lot of comedy and controversy to surface. He continued this lifestyle and stories for many years until 2012 when he decided he was done with the lifestyle after he had begun psychotherapy.  Today, he is married with three children and on the show, Tucker talks a bit about being a major author and influencer, comedy, his life, his past, the growth that came from his experiences, his biggest regrets, and of course how he sees life today.   09:30: Why Tucker Lives in Austin, Texas 15:55: What is the Biggest Change of Tucker's Past Decade 25:30: Learning How to Be Funny 32:40: The History of Humor 36:45: Tucker's Regrets 51:00: Difference in Comedy Styles 54:40: Tucker Meeting His Now Wife   Contact Info: https://scribewriting.com

"Success is at the intersection of what you want to spend your time doing and what actually produces value for the world."   Episode Summary: Selling, whether a service or a book can be complicated when we are not very clear on what it’s real value is. In this episode, Tucker Max, best-selling author of “I Hope They Serve Beer in Hell”, shares the secret to writing a best-selling book, finding the value and becoming successful in what you do. Some Questions I Ask What is success to you? What is the first step to achieve success? What are some common mistakes people make when trying to achieve success? What was the key to your success creating your book? How much of your life do allow to flow spontaneously? When you look at the world, what are you most excited about? Where do you see the great opportunities?   In This Episode You Will Learn Why your job should not be your passion. 3 questions you need to ask before you start writing a book. How to understand the value of what you do. 2 keys to help you write a successful book. How to move past seeking other people’s approval. The key to writing consistently.

I’ve known Tucker Max for 2 decades now. 20 years ago, he emailed me for advice. I told him to quit his job. And he did. He’s the bestselling author of “I Hope They Serve Beer in Hell.” And I always tell people that if they want to study good writing, go read 10 pages of Tucker's books. “My stuff blew up... All I did was stand up and use my real name and tell my real stories about my real life.” So now Tucker wants to help other people get out there and tell their truth. This part 1 of my interview will tell you how to separate the truth from everything else. Then (in part 2), Tucker will tell you how to deal with fear, how to find your audience, and how to write.  Links and Resources Scribe Media - scribemedia.com Tucker’s series of articles “Asshole to CEO” “I Hope They Serve Beer In Hell” by Tucker Max “Assholes Finish First” by Tucker Max  “Hilarity Ensues” by Tucker Max  “Sloppy Seconds: The Tucker Max Leftovers” by Tucker Max  Tuckermax.com Follow Tucker on Facebook + Twitter Also Mentioned: "The Ultimate Guide to Self Publishing." This is my free guide for anyone who wants to write and self-publish their own book. I put together this guide to help you get started. Because, in my own experience, writing a book has lead to more opportunities than anything else. Get my guide today at jamesaltucher.com/publish Billions Rounders My interview with Brian Koppleman Hunter S. Thompson author of “Fear and Loathing in Las Vegas” Nassim Taleb author of “Antifragile: Things That Gain from Disorder” My interview with Nassim Taleb Jordan Peterson author of “12 Rules for Life: An Antidote to Chaos”  My interview with Jordan Peterson The four great titans of psychological thought: 1. William James 2. Sigmund Freud 3. Carl Jung  4. Alfred Adler “The Courage to Be Disliked: The Japanese Phenomenon That Shows You How to Change Your Life and Achieve Real Happiness” by Fumitake Koga and Ichiro Kishimi “Tall Poppy Syndrome”  “The Last Black Unicorn” by Tiffany Haddish My interview with Tifanny Haddish  “Linchpin: Are You Indispensable?” by Seth Godin Eric Weinstein Sarah Jeong  Candice Owens “The Elephant in the Brain: Hidden Motives in Everyday Life” by Robin Hanson and Kevin Simler JT Mccormick - CEO of scribe media Alex Jones Karl Marx I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast. Thanks so much for listening! If you like this episode, please subscribe to “The James Altucher Show” and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify Follow me on Social Media: Twitter Facebook Linkedin Instagram See omnystudio.com/listener for privacy information.

I've known Tucker Max for 2 decades now. 20 years ago, he emailed me for advice. I told him to quit his job. And he did. He's the bestselling author of "I Hope They Serve Beer in Hell." And I always tell people that if they want to study good writing, go read 10 pages of Tucker's books. "My stuff blew up... All I did was stand up and use my real name and tell my real stories about my real life." So now Tucker wants to help other people get out there and tell their truth. This part 1 of my interview will tell you how to separate the truth from everything else. Then (in part 2), Tucker will tell you how to deal with fear, how to find your audience, and how to write.    Links and Resources Scribe Media - scribemedia.com Tucker's series of articles "Asshole to CEO" "I Hope They Serve Beer In Hell" by Tucker Max "Assholes Finish First" by Tucker Max  "Hilarity Ensues" by Tucker Max  "Sloppy Seconds: The Tucker Max Leftovers" by Tucker Max  Tuckermax.com Follow Tucker on Facebook + Twitter   Also Mentioned: "The Ultimate Guide to Self Publishing." This is my free guide for anyone who wants to write and self-publish their own book. I put together this guide to help you get started. Because, in my own experience, writing a book has lead to more opportunities than anything else. Get my guide today at jamesaltucher.com/publish Billions Rounders My interview with Brian Koppleman Hunter S. Thompson author of "Fear and Loathing in Las Vegas"  Nassim Taleb author of "Antifragile: Things That Gain from Disorder"   My interview with Nassim Taleb Jordan Peterson author of "12 Rules for Life: An Antidote to Chaos"  My interview with Jordan Peterson The four great titans of psychological thought: 1. William James 2. Sigmund Freud 3. Carl Jung  4. Alfred Adler "The Courage to Be Disliked: The Japanese Phenomenon That Shows You How to Change Your Life and Achieve Real Happiness" by Fumitake Koga and Ichiro Kishimi "Tall Poppy Syndrome"  "The Last Black Unicorn" by Tiffany Haddish My interview with Tifanny Haddish  "Linchpin: Are You Indispensable?" by Seth Godin Eric Weinstein Sarah Jeong  Candice Owens "The Elephant in the Brain: Hidden Motives in Everyday Life" by Robin Hanson and Kevin Simler JT Mccormick - CEO of scribe media Alex Jones Karl Marx   I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.   Thanks so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify   Follow me on Social Media: Twitter Facebook Linkedin Instagram ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn

Tucker Max is an American author and public speaker. He chronicled his drinking and sexual encounters in the form of short stories on his website TuckerMax.com,which has received millions of visitors since Max launched it as the result of a bet in 2000.   I Hope They Serve Beer in Hell was a New York Times #1 Bestseller and made the Bestseller List each year from 2006 to 2012. It has sold over one million copies worldwide, including 400,000 copies in 2009 alone. In 2010, he released a book titled Assholes Finish First, and in 2012 marked the literary releases of both Hilarity Ensues and Sloppy Seconds: The Tucker Max Leftovers. He was a 2009 Time 100 finalist based on internet votes, although he did not make the magazine list   His new company is Book in a Box, a service for helping busy experts transfer their wisdom into a book format. The company interviews clients in a systematic way that properly structures their ideas. They then turn those words into a book. All clients need to do, as the author, is answer questions about what they already know. Everything else is handled by BIAB’s team of experienced publishing professionals.   Tucker’s Challenge; Ask yourself “Why” multiple times until you reach an irreducible answer.   Get a Free PDF of Tucker’s How-To-Guide   If you liked this interview, check out episode 118 with Kevin Kelly where we discuss the inevitable technological trends shaping our future.

Follow Tyler @highbs or visit whosmokesweed.meNotes: The Dark Elf Trilogy by R. A. Salvatore, Tim Seeley, Andrew Dabb; Charles Bukowski; I Hope They Serve Beer in Hell by Tucker MaxFollow Brent @brentflyberg; brentflyberg.com. Follow Kelly @kerlyhan; kellyhannahcomedy.com Theme song from Schnupp & the pups schnuppthepups.bandcamp.com/album/demo

In this episode, our guest is Tucker Max. He is a 3x NY Times Bestselling Author, including the book - I Hope They Serve Beer in Hell. Since then, Tucker has shifted to be a service provider for authors. We talk about the current state of the book industry and more. --- Support this podcast: https://anchor.fm/reachingthefinishline/support

Tucker Max is an American author and public speaker. He chronicled his drinking and sexual encounters in the form of short stories on his website TuckerMax.com, which has received millions of visitors since Max launched it as the result of a bet in 2000.   I Hope They Serve Beer in Hell was a New York Times #1 Bestseller and made the Bestseller List each year from 2006 to 2012. It has sold over one million copies worldwide, including 400,000 copies in 2009 alone. In 2010, he released a book titled Assholes Finish First, and in 2012 marked the literary releases of both Hilarity Ensues and Sloppy Seconds: The Tucker Max Leftovers. He was a 2009 Time 100 finalist based on internet votes, although he did not make the magazine list   His new company, Book in a Box, is a service for helping busy experts transfer their wisdom into book format. The company interviews clients in a systematic way that properly structures their ideas. They then turn those words into a book. All clients need to do, as the author, is answer questions about what they already know. Everything else is handled by BIAB’s team of experienced publishing professionals.   Tucker’s Challenge; Ask yourself “Why” multiple times until you reach an irreducible answer.   Get a Free PDF of Tucker’s How-To-Guide   Connect with Tucker Twitter Website   If you liked this interview, check out episode 118 with Kevin Kelly where we discuss the inevitable technological trends shaping our future.

Tucker Max (@tuckermax) is best known as a self-proclaimed "asshole." He has written three NUMBER ONE New York Times best-sellers, including "I Hope They Serve Beer in Hell." He is only the third writer EVER to have three books on the nonfiction best-seller list at the same time. Tucker is a book marketing GENIUS, and it shows in this interview. Since I've been trying the crack the positioning code for a new book lately, it was such a privilege to get Tuckers insights on what makes a book successful. As Tucker will dissect for us, there's a big difference, psychologically, between an article someone will click on and read on the web, and a book that they will dig into their pockets to pay for. It's absolutely essential to understand this if you plan on writing a book. By the way, this psychology is relevant to the conversation I had on episode 21 with Nir Eyal: just think of how differently Facebook would be designed if you were PAYING for it! Anyway, Tucker is using his book marketing Jedi-mind tricks to run a really exciting new business called Book in a Box. They help you take your knowledge, and turn it into a book. It's not ghost writing, which we'll get to in the interview. Amongst many things, Tucker will dissect for us the difference between a good click bait title, and a good book title, how to feel fulfilled in your life to break free of social media, and how Hillary and Trump brilliantly "flip the frame" on each other. In case you couldn't tell by now, this episode is more NSFW than usual. Enjoy it with your headphones on. Sponsors Treehouse: http://kadavy.net/treehouseAudible: http://kadavy.net/audibleActive Campaign: http://kadavy.net/activecampaign Show notes: http://kadavy.net/blog/posts/tucker-max-podcast-interview/      

Tucker Max, bestselling author of "I Hope They Serve Beer in Hell", talks about the inspiration behind founding his new company, Book in a Box, and how they’re helping people turn ideas into books.

“All life really boils down to, for humans, are the relationships with the people you love and the things you do that matter to other people.”Tucker MaxThis week I'm going out on a limb.When the opportunity arose to sit down with Tucker Max, I admit to a little discomfort and trepidation. On the one, hand, I was genuinely honored he was interested in doing the show. On the other hand, I wasn't convinced he was the right fit for what I do.To be sure, Tucker Max is a high performing super-achiever. He is incredibly bright. He is insanely accomplished. And he has millions of fans the world over. Nominated to TIME magazine's “100 Most Influential List” of 2009, Tucker's first book I Hope They Serve Beer in Hell* was a #1 New York Times Bestseller, spent 5 years on the list and ultimately sold over 2 million copies. He followed it up with two more books, both of which were also New York Times Bestsellers. Perhaps most impressive? Tucker is one of only three writers — along with Malcolm Gladwell and Michael Lewis — to ever have three books on the New York Times Non-Fiction Bestseller List at the same time.Tucker Max is a publishing juggernaut.Irrespective of whatever opinion you may hold about the content of those books, you cannot deny that is a towering achievement.However, it's these very books, the fratire genre he singlehandedly birthed, and Tucker’s very public persona as America’s foremost bro — well known for his healthy ego, brash opinions and candid chronicling of his outlandish partying exploits – that gave me considered pause.Do I really want to talk to a guy who wrote a book called Assholes Finish First?* It’s just not my scene. It's not what I’m about. I don’t support those ideas. I'm not interested in that guy. It’s not me.But what is interesting, and why I ultimately decided to go forward with this interview, is that's not Tucker either. At least not any more.The Tucker Max of today is not the same hard drinking, hard partying, womanizing Tucker Max that made him famous and rich.In the wake of his staggering success, Tucker woke up to realize that all the material benefits he worked so hard to attain just weren't quite all they were cracked up to be. None of it made him happy.So what then? Ego must submit to introspection. Entering a period of honest self-reflection, Tucker took inventory of his life. He underwent psychological analysis. He asked himself the hard questions. What is truly important?In a word, Tucker Max grew up.Emerging from that former guy far more self-actualized, Tucker is telling a new story. Retired from fratire writing and the partying lifestyle, Tucker is now happily married (yes, monogamous) with Bishop, his newborn son. Today he is an angel investor and start up entrepreneur with a successful and exciting new venture designed to democratize publishing called Book In A Box. He co-founded and co-hosts The Mating Grounds, a popular podcast designed to help men have successful relationships with women. And September marks the release of his new book See acast.com/privacy for privacy and opt-out information.

From butt-chugging and fratire to using baby cries to torture prisoners of war, my conversation with Tucker Max started out as exciting as his personality would lead you to expect. It's a roller coaster of awesomeness on multiple levels. Before I left Tennessee to move to Lexington (Tucker's home town), I had a buddy request that I read Tucker's book “I Hope They Serve Beer In Hell.” I did, and I praised Tucker's ridiculous humor and shenanigans along with the rest of the world. Never did I think I'd be chatting with him four years later. Despite the media and world perception of Tucker being a face-down pants-down raging alcoholic hellion with no respect for anything beyond bitches, hos, and blackout bonanzas, he is quite the opposite. Most people say he's “grown up,” but I think it's way beyond a simple label. The dude was fucking brilliant when he released his books, and he knew exactly the effect his stories would have on the world. He knew how to make people laugh and intrigue them beyond belief. He mastered the game of publishing, selling and creating a revolutionary money-making brand.   He didn't do this by chance. He's a brilliant author and entrepreneur with a drive for constant personal development and success. He always has been. I took this episode as an opportunity to diagnose how Tucker handled his transition from college frat boy superhero to happily married father and CEO of the brilliant Book in a Box- a hands free service to turn your ideas into a published book. I think Tucker made like $20k in the amount of time we chatted. I also learned that I was a much heavier drinker than him in the past :X To defeat Godzilla with his talents… “He is a lizard, right? Why don't you just use ice? I mean, he must be like any other reptile. I will wait until it is night time and dump ice on him.” Advice… Alcohol tastes good in the mouth, I don't need to pour it in my butt. If you ever want to torture someone, try “baby crying” noises. Interview Links Book in a Box Website Tucker's Website Tucker's Facebook Page Tucker's Twitter Handle Highlights  15:15: Tucker vehemently denies that he drinks more than me but admits to having demons like everyone else. Listen to him reminisce about his way of dealing with personal demons and how he came to the realization that achieving financial success does not equate to personal happiness. Tucker, being Tucker, says he compares coming to that realization to a near-death experience with a caveat to be careful with near deaths because you might just get the death experience without the “near” part of it. 22:22: “I Hope They Serve Beer in Hell,” Tucker's first book was an eye-opener except that it took him more than a decade to open his eyes to the real need to have an authoritative how-to- turn-ideas-into-a-book-without-actually-having-to-write-one. He comes up with fascinating insights on the difficulties of being a writer. Listen to how a colleague ropes Tucker into this project by pointing out the preposterous absurdity of his raison d'etre. This was the birth of Book in a Box and the amazing unfolding of this project to its eventual ground swell to some sort of writer's bible is narrated by Tucker in his irreverent but nonetheless sincere awe for how his process actually answers a real need. 30:05: Listen to how Book in a Box is packaged. This is bigger than itself. It is an awesome project with a complete set of services from concept to interview to outline to actual writing by someone else, to book form to publishing. Listen to Tucker get serious about how he amazes even himself with the success of this project. 39:00: Despite Tucker's success with Book in a Box, he wants to expand his mission and talks about his future plans. Listen to him give his no holds barred opinions of certain books that made it to the New York Bestseller List too.

# Episode 152 **Summary:** In Episode #152 Ari defies surgical packing, general anesthesia, and conventional medical wisdom to conduct an interview with Tucker Max, creator of [Book in a Box](http://bookinabox.com/) and author of the New York Times Best Seller, _[I Hope They Serve Beer in Hell](http://amzn.to/1PqCW9L)_. As the conversation unfolds, Ari and Tucker about everything from writing and entrepreneurship to fatherhood and married life. This episode not only features Tucker's _Top 3 Tips to be More Effective _but a special _Top 3 Tips _from Ari as well! **Special Announcements:** # [Less Doing Does Europe!](https://www.gazelles.com/summits/EGS-2015/Barcelona/index.html) Watch Ari bring the lessons of Less Doing to some of Europe's most famous cities including Barcelona, Munich, Amsterdam and Budapest for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of _Influence at Work_ in the UK, and Verne Harnish, founder and CEO of Gazelles. ## EO Vancouver On June 18th, join Ari at the Fairmont Waterfront Hotel in b-e-a-utiful Vancouver, B.C. as he takes the microphone for _EO Vancouver_. Enjoy this unique opportunity to watch Ari candidly discuss life as an Author, Speaker, Teacher and – most importantly – Achievement Architect. **Time Stamped Show Notes:** - 19:41 – Introduction of Tucker Max, CEO of _Book in a Box_ and a 3X - NY Times Best-Selling Author - 20:17 – What [Book in a Box](http://bookinabox.com/) IS and how it came to be - 23:21 – The service is NOT ghostwriting; ghostwriters tend to be very expensive - 23:55 – There are a number of brilliant people in the world with plenty to share but there are social or structural barriers that keep them from sharing - 24:17 – Writing is a very distinct cognitive process and a very distinct skill that is totally separate from creating a book - 24:50 – The New Yorker is a great example of wonderful writers with nothing to say - 25:17 – The writing industry is incredibly elitist and it doesn't have to be - 26:28 – Tucker starts the Book In a Box development process by clearly defining the author's goal - 27:37 – Most people start a book without a goal in mind, that's the wrong way to go about it. Identify your ultimate goal first THEN start writing - 28:22 – The second step in the development process is to define the target audience - 28:30 – The third and final step is to identify what the book is about - 29:43 – Books occupy a strange place in our cultural hierarchy - 30:34 – Most people want books for ego, status, etc. - 32:43 – Tucker's real (original) goal with becoming an author - 35:03 – [TuckerMax.com](http://www.tuckermax.com/) - 35:52 – Tucker always wanted to sell books, not win the Nobel for Literature - 37:15 – For Tucker, there were some deep familial psychological issues that drove him to success: “If I become successful, my parents have to pay attention” - 37:58 – If you don't identify what your _main motivation _is, you're going to make a lot of weird decisions that won't create the results you want - 39:29 – The two definitions of good writing: Obtuse v Compelling - 40:57 – In the literary community, good writing means fancy, difficult to understand and intentionally obtuse (AKA no commercial success) - 41:20 – The best definition of “good writing” is work that engages people and helps them to achieve what they set out to accomplish - 43:42 – The best marketing you can do (for your or your business) is writing a great book - 44:20 – Right now, discovery is a fundamentally broken process for books - 46:04 – People tell other people things – offer suggestions, give advice, make recommendations – because it will reflect positively upon them - 47:19 – Transitioning from “fratire” to married life - 48:44 – As a man you have way more time to “figure it out” biologically speaking - 52:47 – Tucker defines what makes him a “good” father --- Send in a voice message: https://anchor.fm/lessdoing/message

Tucker is the New York Times bestselling author of the somewhat controversial and always entertaining book, I Hope They Serve Beer in Hell—which sold over 2 million copies and made the New York Times Top 100 Most Influential Books list in 2009.

Tucker is the New York Times bestselling author of the somewhat controversial and always entertaining book, I Hope They Serve Beer in Hell—which sold over 2 million copies and made the New York Times Top 100 Most Influential Books list in 2009.

Tucker Max, bestselling author of "I Hope They Serve Beer in Hell", and founder of Book in a Box, talks with us about how he and his team help entrepreneurs tell their stories in publishable form. He also talks about moving on from the “fratire” type stor Learn more about your ad choices. Visit megaphone.fm/adchoices

Tucker Max, New York Times best selling author of I Hope They Serve Beer in Hell promised James that he would talk about his private life publicly first on The James Altucher Show.   And he sure doesn't disappoint.   You'll have to tune in to find out what he reveals here first... ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn

Tucker Max, New York Times best selling author of I Hope They Serve Beer in Hell promised James that he would talk about his private life publicly first on The James Altucher Show. And he sure doesn’t disappoint. You’ll have to tune in to find out what he reveals here first… See omnystudio.com/listener for privacy information.

This week, Kira sits down with comedian and dad, Bill Dawes. As an actor, he has appeared in several award-winning independent films, including Adam, Evenhand and Fiona. He's had starring roles in two MGM Studio children's films—Just for Kicks and Recipe for Disaster—and an acting role in the DVD cult hit I Hope They Serve Beer in Hell. On TV, Bill has been on several hit shows, including Law and Order, Rizzoli and Isles, Sex and the City, OZ, and Criminal Intent, As a stage actor, Bill's first role was on Broadway with Sigourney Weaver and Christopher Durang in the play Sex and Longing. He most recent stage turn was on Broadway in the hit Tony-nominated production of “LOMBARDI,” where he played a lead role as Green Bay Packer Legend Paul Hornung, the “Golden Boy.” Be sure to rate and comment on iTunes. Also, you can find the show on Stitcher.

Steve Cooper talks with actor/comic/writer Bill Dawes. Bill has been in several award-winning independent films, including Evenhand, Fiona and Adam and has had starring roles in two MGM Studio's children's movies - Just for Kicks and Recipe for Disaster as well as being in the cult classic I Hope They Serve Beer in Hell. On TV he has been seen on Law & Order, OZ, Sex and the City, Criminal Intent and Rizzoli & Isles. As a stage actor he was on Broadway playing Paul Hornung in the critically acclaimed Lombardi and will return as Mickey Mantle and Thurman Munson is Bronx Bombers. Through his comedy he has performed all over the US and the world, including tours of Canada, Hong Kong, the Philippines and South Africa. In 2012 he was the only American invited to the New Zealand Comedy Festival.

Grand Rapids Press film critic John Serba offers a twist for this week's New Movies Podcast: He and producer Cory Olsen discuss some of the worst movies ever made, including Tommy Wiseau's "The Room." They also touch on "Couples Retreat," "My One and Only" and "I Hope They Serve Beer in Hell."

News - New subscriptions available for the Kindle: USA Today and Narrative Magazine.  Also, new Kindle market intelligence from The New York Times.  A million Kindles sold?  Not according to Mark Mahaney in August.Tech Tip - How to put content on your Kindle in the middle of Wyoming. Click here to see a map of Whispernet coverage.Interview - Starbuck, the online name for an Army Captain, Blackhawk helicopter pilot, blogger and Kindle enthusiast serving in Irag.  Check out his Wings Over Iraq blog. What's on his Kindle: Moby Dick by Herman Melville, The Art of War by Sun Tzu, I Hope They Serve Beer in Hell by Tucker Max, Seven Pillars of Wisdom by T. E. Lawrence Kindle Quote - From Barack, Inc. by Barry Libert and Rick Faulk.Comments - from Dorian Nisinson, Dan Meyers, Linda Hopkins, and John B.