Podcasts about superbrands

In today’s fast-paced and competitive business landscape, brands are constantly striving to differentiate themselves and connect with their audiences. Earning recognition as a Superbrand - an award given to brands that are considered to be the best in their category - can significantly boost a company’s credibility, but the process isn’t easy. For businesses aiming to be recognized for their brand excellence, understanding the steps and criteria involved is crucial. How can they leverage Superbrand status to build trust and gain a competitive edge in an ever-changing market? We speak with Mark Pointer, CEO, Superbrands to find out more. See omnystudio.com/listener for privacy information.

A lista das 25 músicas mais votadas no site da RFM. Apresentação de Daniel Fontoura com produção de Pedro Simões

Der König ist tot – lang lebe der König. Selten wurde das so deutlich wie bei der Premiere von Pharrell Williams und seiner ersten Fashionshow als Creative Director von Louis Vuitton in Paris. Für die Fashion-Industrie eine neue Zeitrechnung. Show 1 nach dem legendären Virgil Abloh, der im November 2021 an Krebs verstarb. Ein Schock damals für die ganze Branche. Die Frage seit dem: Wie würde Louis Vuitton reagieren? Mit einem Umsatz von jährlich 14 Milliarden Euro der absolute Hype-Brand. Kronjuwel im Imperium von LVMH-Chef Bernard Arnault, mit einem Privatvermögen von über 223 Milliarden Dollar der zeitweise reichste Mensch des Planeten. Die Antwort: Ein wahres Manifest by Pharrell x Louis Vuitton. Präsentiert auf der größten Bühne des Fashionweek Kalenders. Pont Neuf, die älteste Brücke in Paris, komplett gesperrt und umgewandelt in den längsten Runway der Welt. Ein goldener Teppich im Damier-Design, dem berühmten Schachbrettmuster der Luxury Brands. In der Frontrow: GOATs only. So nennt Pharrell seine Freunde. The Greatest of all time. Beyoncé, Jay-Z, LeBron James, Rihanna, A$AP Rocky, Kim Kardashian, Naomi, Lewis Hamilton und und und. Welche Botschaft in dieser Nacht in die Luxury World gesendet wurde – darüber habe ich mit Götz Offergeld gesprochen, seit 30 Jahren Fashion-Versteher. Früher Armani-Model und German Wunderkind der Mode, heute Unternehmer. Publisher von Highend-Magazinen wie Numéro Berlin, Fräulein und Intersection – und Brain hinter dem Off One‘s Rocker Studio OOR Berlin, das Shows und Kampagnen für Superbrands kreiert. Ich war in seinem neuen Kreativ-Lab in Berlin. Halb Galerie, halb Live-Eventspace mit integrierter Redaktion. Super spannend: Sein Blick auf die Branche. Der Mythos Pharrell, sein Aufstieg vom HipHop-Genie zur globalen Stil-Ikone. Sein Power-Netzwerk, wie er es aktiviert und die neue Culture, die dadurch entsteht – das alles jetzt hier in TOMorrow. Also, gehen wir auf den Runway. Viel Spaß in der neuen Fashion-Ära, viel Spaß mit der Nr. 1 von Numéro Berlin, Götz Offergeld.

Kirsty Dawe is the CEO of Webeo, a B2B website personalization software that delivers a proven solution to the website conversion problem in B2B. Webeo's software helps B2B organisations increase website leads by delivering a highly relevant, personalized experience to the B2B buyer as soon as they hit the website and tailoring that journey as they move through the funnel. They have dedicated the last ten years to making sure their product maximises conversion around the complex B2B buyer journey. Dawe has academic and practical experience in B2B marketing and lead generation, automation, data analysis, business growth, technology innovation, and full marketing mix in various sectors. Before Webeo, she held the role of Managing Director of award winning agency Really B2B for 15 years. Dawe is a DMA B2B Council member, regular Superbrands judge, and proud advocate for B2B marketing worldwide. She is also a mother of 3, mentor and coach. What you will learn How Kirsty stepped out of corporate world and into the entrepreneurial world The little-known challenges of paid advertising How website personalization can have a huge impact in B2B marketing Kirsty shares her thoughts on how AI is challenging marketers today Discover how ChatGPT has the potential to optimise B2B marketing Learn how Kirsty utilises a data dashboard at Webeo Discover why looking after your people is vital in business Kirsty shares her top tips for those wanting to become entrepreneurs Plus loads more!

Diese Werte messen so etwas wie den Blutdruck unseres digitalen Lebens. Neueste Statistiken zeigen, dass weltweit pro Minute mittlerweile 231 Millionen E-mails verschickt werden. In jeder Minute werden: 694 Millionen Songs gestreamt. 167 Millionen Videos auf TikTok geschaut. 5,9 Millionen Google-Suchen gestartet. Und auf Tinder – da wird pro Minute 2 Millionen Mal geswiped. Ja, wir alle sind längst Teil einer digitalen Revolution. Wir posten, sharen, liken, chatten, gamen, Video-callen und streamen 24/7. Wir sind längst mehr On-Screen als Off-Screen. Auch wenn wir schlafen, sind wir noch connectet. Unsere Geräte sind es sowieso. Kein Business mehr ohne Netz. Was das bedeutet, darüber habe ich mit Michael Falkensteiner gesprochen, Director Brand & Marketing Communication von O₂. Vor 20 Jahren wurde der Mobilfunkbrand gegründet – der Approach damals: dass Sauerstoff genauso zu unserem Leben gehört wie Kommunikation. Heute wahrer als je zuvor. And more to come: In TOMorrow sagt Michael Falkensteiner, dass die tiefgreifendsten Veränderungen uns jetzt erst bevorstehen. Welche neue Rolle Telekommunikationskonzerne dabei übernehmen. Wie Arbeitsmodelle der Zukunft aussehen. Und was Superbrands ausmacht. Aber klar, auch die Pain Points sind Thema: Warum Deutschland digital so weit hinterherhinkt und bei uns über 200 Millionen Handy ungenutzt in den Schubladen schlummern – das alles jetzt hier in TOMorrow. Weil Michael mit rund 120 Mio Euro Werbebudget einer der größten Kreativ-Leader des Landes ist, sprechen wir natürlich auch über ikonische Kampagnen. Und wie O₂ mit seinem “Can do“ Claim gerade jetzt in diesen komplexen Zeiten Menschen Mut machen möchte: nicht nur Chancen zu sehen, sondern auch zu ergreifen. Also – klicken wir rein! Viel Spaß mit dem digital Lifestyle next Level. Viel Spaß mit O₂ “can do“-Mastermind Michael Falkensteiner.

O tym jak pomagać innym i zmieniać świat na lepszy rozmawiamy w kolejnym odcinku Śniadania w Dallas. Naszym gościem jest Adriana Porowska, szefowa Kamiliańska Misja Pomocy Społecznej. Adriana Porowska z zawodu jest pracownikiem socjalnym. Od piętnastu lat pracuje z osobami wykluczonymi również jako streetworker. W warszawskim Ursusie prowadzi schronisko dla osiemdziesięciu mężczyzn w kryzysie bezdomności, innowacyjny program mieszkań treningowych dla kilkudziesięciu osób oraz wspiera ludzi mieszkających na ulicy. Dla niej nie ma osób straconych i każdy zasługuje ba drugą szansę. Od czasu wybuchu wojny w Ukrainie Adriana Porowska kieruje pomocą dla uchodźców z Ukrainy na warszawskich dworcach. Ratuje również zwierzęta, które trafiły do Polski z Ukrainy. Ada Porowska jest współprzewodniczącą Komisji Ekspertów ds. Przeciwdziałania Bezdomności przy Rzeczniku Praw Obywatelskich oraz członkiem rady społecznej Rzecznika Praw Obywatelskich. Ostatnio jej działalność została doceniona przez ONZ i została obdarowana statuetką Architektki Zrównoważonego Rozwoju ONZ. W konkursie Superbrands 2022 została laureatką Nagrody Honorowej, której wiodącym tematem bylo „człowieczeństwo”.

Fernando Alvim recebe a Secretária de Estado do Desenvolvimento do Interior, Isabel Ferreira e o organizador da SuperBrands, Pedro Diogo Vaz.

Our guest today is pioneering the next evolution in website interface and interaction by focusing on personalization of the user and making them feel heard and understood. This focus on personalization has boosted many key metrics that our guest will dive into today!Kirsty Dawe is the CEO of Webeo, B2B website personalisation software that delivers a proven solution to the website conversion problem in B2B. Webeo's software helps B2B organizations increase website leads by delivering a highly relevant, personalized experience to the B2B buyer as soon as they hit the website and tailoring that journey as they move through the funnel. They have dedicated the last ten years to making sure their product maximizes conversion around the complex B2B buyer journey.Kirsty has academic and practical experience in B2B marketing and lead generation, automation, data analysis, business growth, technology innovation and full marketing mix in various sectors. Before Webeo, she held the role of Managing Director at award-winning agency Really B2B for 15 years. Dawe is a DMA B2B Council Member, regular Superbrands judge and proud advocate for B2B marketing worldwide. She is also a mother of three, mentor and coach.With her extensive knowledge and skills in B2B marketing and website customization, Kirsty is ready to share with our community her insight on the importance of website personalization and how it can help solve conversion problems while increasing business ROI.Time Stamps:(1:04) Who is Kirsty?(1:42) Kirsty's Founder Story(6:50) When Things Started to Click(9:31) Client Example(12:30) How Webeo Works(15:35) Personalization Musts(16:55) Myths in Website Personalization(23:42) Kirsty's Personal Life(28:28) Kirsty's Guilty Pleasure(30:13) Where to Find KirstyFollow Kirsty on Instagram

Bob is an advertising legend. Creating award winning works for many Superbrands. Bob's blog, The Ad Contrarian, was named one of the world's most influential marketing and advertising blogs by Business Insider. After his career in advertising he wrote the book Bad Men: How Advertising Went from a Minor Annoyance to a Major Menace. It was selected as "Best Of Marketing 2017 ". Five years later Bob revisits in his new book Adscam advertising's tracking based online advertising industry and finds it far more corrupt and dangerous than ever. If you can endure the first minutes of one of my truly worst introductions – I was a little nervous talking to Bob – we enjoyed a great conversation. Among other topics we talked about

Jedni mówią o niej „jedna z najbardziej wpływowych kobiet biznesu”, inni nazywają „królową Harlequina”, ale ona sama lubi mówić o sobie „ekspedientka”, bo kocha kontakt z ludźmi. Bezpośrednia, charyzmatyczna, przebojowa. Z ogromnym doświadczeniem w marketingu i reklamie. Z niejednego pieca chleb jadła, nie boi się podejmować ryzyka. Dowiodła tego wielokrotnie. Zresztą, z sukcesami. Nade wszystko jednak optymistka - twierdzi, że jeżeli nie wiesz, co może się nie udać, to jest duże prawdopodobieństwo że właśnie się uda. Z tego względu plan B to dla niej strata czasu, (zawsze przyjdzie na niego odpowiedni czas), lepiej skupić się na planie A. Dziś w pełni skoncentrowana na rozwoju niszowej luksusowej perfumerii Sense Dubai. To właśnie tam, na Mokotowskiej 46 w Warszawie, spotkałyśmy się, by porozmawiać o zapachach i o tym, bez jakiego podejścia w głowie nigdy nie wykorzystamy w pełni tego, co przynosi nam przypadek w życiu. Więcej o Ninie:W latach 1991 – 1995 kierowała wydawnictwem Harlequin Polska, którego sukces marketingowy został opisany przez Harvard Business School. Przez kolejne 5 lat pełniła funkcję dyrektora generalnego i prezesa agencji reklamowej Young & Rubicam Poland. Od 2001 r. poświęciła się w pełni swojej firmie New Communications, która działa jako przedstawicielstwo międzynarodowych mediów oraz partner organizacji Superbrands. Ekspertka w dziedzinie brandingu i marketingu narodowego. Właścicielka orientalnej perfumerii Sense Dubai oraz własnej marki luksusowych perfum pod tą samą nazwą, wytwarzanych w Dubaju.fanpage Sense Dubai: https://www.facebook.com/SenseDubai

Erik Koronczi je regionálny riaditeľ Superbrands pobočky na Slovensku. Pomáha značke pri budovaní pozitívneho renomé, zaujíma sa o výber značiek, ich hodnotenie, oceňovanie a vzájomnú spoluprácu. V 178. epizóde sa dozviete:čo je úlohou značky Superbrands Slovakia, v akých štátoch značka dominuje, na akom princípe funguje hodnotenie značiek, čo musí značka spĺňať aby sa mohla uchádzať o ocenenie, aký je proces pri výbere značiek, akým spôsobom prebieha hodnotenie kritérií, či sa môže ocenenie nachádzať na etikete značky, ako vyzerá biznis model značky Superbrands Slovakia,ako dlho trvá priebeh hodnotenia. Sponzorom 178. epizódy je Affial, spoľahlivá affiliate sieť.Affiliate marketing využíva v zahraničí 80 % veľkých značiek. Ide o druh výkonnostného marketingu, v ktorom platíte vopred dohodnutú províziu z každého predaja. Affial pomáha slovenským a českým e-shopom. Klikajte na affial.com a presvedčte sa o tom, že affiliate marketing je aj pre vás.Všetky epizódy Podnicastu nájdete na podnicast.com alebo na Spotify, Apple Podcasts a Google Podcasts.Dvojtýždenný (ne)biznisový newsletter SEDMIČKA, v ktorom sa dozviete zaujímavé tipy a triky, môžete začať odoberať na podnicast.com/sedmicka.Ak nám chcete dať spätnú väzbu, máte nápad na zlepšenie alebo by ste v Podnicaste chceli počuť niečo konkrétne, napíšte nám na peter@podnicast.com. Ďakujeme, že ste s nami a počúvate Podnicast s Petrom Chodelkom.

Tokrat se bomo umetnosti in znanosti mreženja, poslovnega razvoja in negovanja odnosov na LinkedInu učili od vodilnega slovenskega strokovnjaka na tem področju. Z nami je Boško Praštalo, ki je svojo kariero začel v prodaji, danes pa je ustanovitelj podjetij Sellution, Poslovno mreženje in lastnik licence SuperBrands za Slovenijo. Povezave: https://www.linkedin.com/in/boskoprastalo/ https://poslovnomrezenje.si/ https://superbrands.si/o-nas/

In this episode, Alina Jenkins talks to psychologist Dr Peter Hughes. Peter is the co-founder of leading digital marketing agency Cognition, and he's appeared on TV many times, including Addicted to Pleasure with Brian Cox, the Secrets of Superbrands and the BBC's One Show. He's also an author and has recently been shortlisted for the 2021 business book awards for 65 Roses and a Trunki, Defying the Odds in Life and Business. He explains why it's so important to use storytelling in business and how it can help build better relationships with your clients.

How to build brands full of purpose? Case Study of Lifebuoy in India How to re-interpret a global positioning for a brand and make it relevant in local market ? Case Study of Surf Excel How to revive a brand after a long slumber, and give it a new life with nostalgia marketing ? Case Study of Jawa Bike Saji Abraham, Founder Fighting Fit Brands, answers the above questions as he takes us on a fascinating journey of Lifebuoy and Surf Excel's evolution as a brand in India. Saji has 25+ years of experience in advertising and marketing across Lintas, where he was an Executive Director and Classic Legends (the resurrectors of iconic motorcycle brands Jawa, Yezdi and BSA) where he was the Chief Marketing Officer. Saji Abraham has helped launch brands, resuscitate flagging ones and propel both challengers and leader brands onto a growth trajectory. Saji has now founded Fighting Fit brands with an ambition of helping brands realise their true potential. Please visit Saji's new company at https://fightingfitbrands.com/ Connect with Saji on Linkedin https://www.linkedin.com/in/saji-abraham/ 00:00 Introduction 01:53 Lifebuoy Caselet - Help a Child Reach 5 Campaign 07:00 Surf Excel Caselet - Dirt is Good Reinterpreted as Daag Acche Hain 15:50 Nostalgia Marketing - Jawa Bikes Experience 19:30 Role of Ad Agency from CMO Perspective 23:26 Saji's New Venture - Fighting Fit Brands 24:50 Rapid Fire : Personally Speaking with Saji Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please connect with Jasravee on Linkedin https://www.linkedin.com/in/jasravee/ Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at http://www.mastersun.in/

Andrew Bloch is the founder of Andrew Bloch & Associates. He is a consultant in the creative and marketing services industry, and involved at board-level in a number of businesses, helping them create new business relationships by spotting opportunities and adding value. Bloch is a non-executive director at Frank, the PR agency he founded in 2000. Frank is one of the UK's most respected PR agencies and has represented some of the nation's best-known brands. It is one of the industry's most decorated agencies, responsible for some of its most famous campaigns. In 2007, Bloch helped facilitate the sale of Frank to Australian marketing services firm Enero (ASX:EGG). A subsequent deal saw a proportion of equity return to the management team. In May 2020, Bloch stepped down from his day-to-day role as managing partner of the agency to become a non-executive director. He remains a shareholder in the company. Bloch now runs Andrew Bloch & Associates which is a boutique consultancy that helps brands, agencies and celebrities create new business relationships. He helps brands find the right agencies, helps agencies meet and win news clients, and helps link celebrities and influencers with brands. Bloch has partnered with AAR, and is responsible for leading and expanding their consultancy practise as well as developing new approaches to supporting both brands and PR agencies. Bloch is a board advisor to a number of high growth tech start-ups including PR software business, Propel, and recruitment and development platform, Phoenix51. He is an advisor to leading M&A company, PCB Partners, helping buy and sell agencies in the creative and marketing services industry. Bloch has acted as official spokesperson and PR advisor to Lord Sugar for over 20 years, and has handled the PR for all The Apprentice winners and their companies since the show started in 2005. Bloch sits on the Business Launch Group panel for The Prince's Trust, is a founding mentor of the School of Communications Arts, an advisory board member of the School of Marketing, a council member of Superbrands and a group advisor to Big Community Records, the label set up by Google COO, Craig Fenton to help give young black people from low socioeconomic backgrounds a platform to showcase their talents. Bloch is listed in the ‘PR Week Power Book' – 'The Definitive Guide To The Most Influential People In PR' and is ranked as the most influential PR person on Twitter (@AndrewBloch)   https://www.andrewbloch.co.uk/

Nitin Pandey is the founder and CEO of Parentune.com, a pro-parent network supporting parents in India to do more for their child. Parents can find trusted advice, validated solutions and real time support on the platform. Their vision is to be the must-have support for each parent and believe that an empowered pro-parent community is crucial to improve the quality of child development. Parentune supports parents to overcome their day-to-day challenges and achieve more for their child within their limitations at various life stages.The startup has grown rapidly and has been recognized by Nasscom Design Awards, the Wall Street Journal Global startup showcase, Superstartups by Superbrands, Smart50CEO, HOTTECH100, and as BusinessWorld Techtors-Technology company to watch out for.Parentune is also doing ground-breaking work by helping to open up conversations around children's mental health, autism, sexual wellness, high-risk pregnancies and much more.They are building the future of India, one healthy child at a time.www.parentune.com

Fazer uma grande campanha de comunicação exige criatividade, narrativa e saber como se conquista um público. As marcas procuram sempre ser bem-vistas pelos consumidores e opinião pública. Vamos falar dessas marcas. E de agências que criam as suas histórias. Guiados pelo nosso convidado Pedro Diogo Vaz, que cria anualmente o concurso SuperBrands, vamos descobrir alguns segredos das melhores marcas. [podcast_subscribe id="484"]

Boško Praštalo je uspješno prešao iz rada za druge u rad za sebe. Karijeru u prodaji u radio industriji je zamijenio konzultantskim poslom u području prodaje ali i više od toga, u području kako najbolje stvoriti i upotrijebiti veze i poznanstva koji se stvaraju tijekom poslovnih događanja i prilika. Stvorio je tvrtke Sellution, za optimizaciju poslovanja, te Poslovno mreženje, za edukacije i konzultacije oko networkinga. Kao dio poslovne strategije, postao je i nositelj franšize Superbrands za Sloveniju, koji svake godine ocjenjuje brandove s najboljim nastupom na tržištu. S Boškom smo pričali o tome kakav je bio prijelaz iz zaposlenika u konzultanta, koje najčešće greške ljudi rade kod networkinga, te kako funkcionira (i zašto) Superbrands. PREPORUKE ZA LAKŠE I UGODNIJE SLUŠANJE PODCASTA Tri načina kako slušati podcast Kako slušati podcast u autu koji nema Mp3 player Top lista najslušanijih epizoda Za lektire Surovih Strasti, edukacijske sadržaje i za potporu onom što radimo, posjetite našu platformu Surove Strasti Academy.

76. odcinek podcastu Branżowisko rozpoczynamy relacją z wielkiego wydarzenia skierowanego do architektów, projektantów oraz dekoratorów wnętrz, czyli ArchiDay. W szóstej edycji tej imprezy, która tym razem musiała się odbyć w formule online, udział wzięły tysiące osób. Po raz pierwszy tak silny akcent postawiono na tematy związane ze stolarką, a wszystko za sprawą naszej współpracy z organizatorem ArchiDay, czyli z Polskim Centrum Architektury Wnętrz (PCAW). Wydarzenie odbyło się w dniach 12-16 października 2020 r. W tym epizodzie rozmawiamy też o comiesięcznym badaniu koniunktury, które sprawdza nastroje w polskiej branży stolarki. Okazuje się, że wrzesień był udanym miesiącem dla rodzimych firm. Menadżerowie z tego sektora żywią też duże nadzieje względem października. To pokazuje, że koniec III i początek IV kwartału są dla branży udane. W Branżowisku omawiamy też nowy wynalazek polskiej firmy Saule Technologies, która opracowała właśnie łamacze światła, których lamele wyposażone są w ogniwa słoneczne.Nie zabrakło też najświeższych informacji z branży. Mówimy o kolejnych firmach zakupionych przez Assa Abloy, poszukiwaniu pracowników przez Budromat, o aktualnych informacji na temat targów Budma 2021, jak i o reprezentantach naszej branży wśród laureatów nagród Superbrands. Na koniec oczywiście Krótki Przegląd Ekonomiczny, a wisienką na torcie jest suchar. Miłego słuchania!

Meu convidado nesse episódio é um comunicador de formação, mas como um bom inquieto que é, também, consultor, empreendedor e autor de 6 livros. Foi repórter na Revista IstoÉ e Playboy, além do Jornal da Tarde. Colunista do Valor Econômico. Teve uma primeira passagem como Diretor Criativo do M&M nos anos 90. Depois, por 10 anos foi sócio e Diretor Criativo na Grottera agência de publicidade do grupo TBWA. Liderou o portal StarMedia no Brasil. Fundou uma consultoria de comunicação e estratégia digital. Sócio na FUN Generation, uma empresa de mobile marketing. Fundou e lançou o projeto SUPERBRANDS no Brasil. Foi responsável pela unidade de negócios M&M Consulting, além do núcleo Proxxima, que engloba um Portal de Conteúdo e um disputado evento anual. Recentemente, ele se juntou a Pipeline Capital como Sócio. E ainda encontra tempo para ser conselheiro e investidor em startups como iSportistics, Fala!, mLabs, Neomode, Noalvo, NetCos, entre outras.

Artist und Surface-Designer Sascha Kessel lässt dich hautnah in die aussergewöhnliche Welt von Luxus und Superbrands eintauchen. Der Beitrag 024 Superyachten, Burberry, Tommy Hilfiger, Harrods & Co. haben eines gemeinsam: Surfaces von Look Luxury! – Interview mit Sascha Kessel erschien zuerst auf The Fitness Coach®.

Today my guest on the show is Rachel Springate. Rachel is the co-founder and managing partner of Muse Capital, a venture capital firm based in Los Angeles that focuses on early stage consumer investing, and one of a very small number of female-led venture capital firms in the US.Rachel started her career at Superbrands where she developed relationships with the world's leading Marketing Directors such as Coca-Cola, Jaguar, Apple, Aston Martin, and Disney. She was then headhunted to start the corporate sales division of the leading luxury lifestyle group Quintessentially, where her largest deal was the Amex Black Card. After meeting and being inspired by renowned artist manager and angel investor Troy Carter in 2012, Rachel moved from London to NYC and into the technology space consulting young technology companies with their Business Development strategy and execution.In today's episode, Rachel and I talk about the intersection of her personal life and business experience. We spoke about what it was like becoming a new mom while raising initial funds for Muse Capital, her early beginnings in the industry, what it means to be a great investor, how to learn from unavoidable rejection, and how she keeps perspective amidst all the competition.Find Rachel:Muse CapitalInstagramTwitterFind Momentous:LiveMomentousInstagramFacebookTwitterYoutube

This time, I am sharing some of my stories of 27 years in the trenches of Sports Marketing, how I got into the industry and my 23 year journey as a Sports Marketing Entrepreneur in Asia. Hope you enjoy some of the stories and insights into TSA and our evolution as a company.   Key Highlights How I got started, from tennis in Cologne, Germany to University at TCU in the US American Airlines experience,  Official Airline of the FIFA World Cup 1994 (Concacaf Gold Cup) First real job in Hong Kong with Asia Sports (World Sports Group – now Lagardere Sports) Start of TSA in 1997 during the Asian Financial Crisis TSA 1.0 to 5.0 TSA 1.0 -  WWE agent in Asia story – US$ 170 million later TSA 2.0 -  Media agent, representing US Open tennis, BWF, ITTF, PSM and other premium content TSA 3.0 – started with a painful experience, internally created and launch of GLORY Kickboxing, new revenue streams, Branded Real Estate TSA 4.0 – Digital experience, OTT – Sportsfix launch, Blockchain experience (ICO), E-Sports, Football Division TSA 5.0 -  TSA post Covid-19 – focus on Consulting, Beat Covid-19 products for the Live Sports industry, new revenue streams for Sports & Esports, Sports Fund BHAG:  Generated US$ 500 million in the past 20 years for the industry – NEW GOAL is to generate US$ 1 billion in next 10 years   About Marcus Luer is Asia's #1 Sports Marketing Entrepreneur and the Group CEO of TSA (Total Sports Asia), Asia's global sports marketing agency which he founded 23 years ago in Kuala Lumpur, Malaysia.  Marcus is a thought after industry expert and speaker and has been featured on CNBC, BBC News, Bloomberg Asia, regularly presents at major global sports conferences and has contributed to many international newspapers and industry magazines articles. He recently launched his own Sports Entrepreneurs Podcast Series featuring top sports executives and entrepreneurs from around the world.  Sports Business International (SBI) magazine voted him into the “SBI 200 Team”, comprising of the most influential leaders in the industry over the past 18 years. He is also the Co-Founder of GLORY Sports International (GSI), the #1 Kickboxing League in the world. Marcus also created the Branded Real Estate (BRE) concept, a brand consulting business to the Real Estate industry.  BRE has developed a very unique set of skills which matches the power of Superbrands with Residential Real Estate projects in the region. From the Michael Schumacher World Tower to two Armani Residences in India and China, TSA BRE has developed projects with a combined GDV value of over US$ 1 billion and is the leading agency globally in this space. Living and working in the sports industry in Asia for over 25 years, Marcus is considered one of the Founding fathers of Sports Marketing in Asia and continues to follow his passion to develop the Asian and global sports industry. At the end of 1997, at the age of 29 and after three years in Asia working for World Sports Group (WSG), Marcus founded TSA. Marcus' drive and leadership has guided the company to what it is today, Asia's global leader in sports content and branding solutions. TSA has created over US$ 500 million worth of new revenue for rights holders globally over the past 20 years and targets to generate US$ 1 billion over the next 10 years for Asian sports and Esports properties. TSA represents and/or has worked with major global sports brands from Premier League Football Clubs, Formula One teams, WWE, US Open Tennis and a host of Olympic Sports Federations (BWF, ITTF, AIBA, IAAF, FINA, UCI, etc) over the last 23 years. TSA also partnered with the SPARTAN RACE series in 2015 to develop the first events in Asia. TSA's role is always focused on developing new commercial opportunities and build larger platforms for rights holders, events, Venues and brands in the region or worldwide. TSA's clients range from broadcasters, Asian multinationals to global corporations and governments seeking to maximize the power of sports for their own brand benefit.  TSA provides a range of consulting services to these clients, for example, as the Commercial Partnership Consultant to KL Sports City, TSA created Malaysia's first Venue Naming rights deal with the Axiata Arena. TSA is currently developing a 10 Year Sports Masterplan for an Asian Government, including grassroots, education to elite athlete training concepts. Sports Education is becoming a new driving force in Asia and TSA has partnered with the prestigious Loughborough University in the UK. TSA Football is focused on serving the growing Asian Football market, including Player transfers, Football Club/Leagues Consulting services, sponsorship and other fund raising. Total Esports (TES), is the latest venture, combining the expertise in sponsorship, media and events from the traditional world of sports to the booming Esports ecosystem. TES works with top E-gaming publishers, platforms and teams in Asia. Marcus' ventured into the Digital start up space with SPORTSFIX, a Netflix of Sports concept in Asean. Sportsfix focus is live and on Demand content delivered via an OTT (Over the Top) platform incorporating Blockchain technology targeted towards the new generation of sports fans which heavily consume content on their mobile devices. In early 2012, Marcus teamed up with a group of blue chip investors and Fight Sports industry experts to launch GLORY Kickboxing, the premier kickboxing League in the world. Marcus used his 20 years of experience across the global sports marketing world to start the new venture. GLORY has produced over 70 events since its inception in major cities around the world from London, New York to Tokyo and will continue to expand its reach with more events in the future, including events in China and across media platforms worldwide. Marcus is not just an avid sports executive and fan but also gets into the action. You will see him regularly participate in Triathlons or other races across the region. He is also a member and active on the board of YPO's (Young Presidents Organization) Malaysian Chapter since 2007.

Troels Johannesen og Benjamin Rud Elberth stiller skarpt på Magnus Haslebos Twitter-rampage mod Josephine Fock, på S-angrebsmanualen, vi taler CEO Superbrands, og så diskuterer vi meningsdannere, der trænes til superkræfter. Og hold så lige øje med to væsentlige elementer i integrationsdebatten. Indlægget Det Politiske Kampagnestøberi – Fock, S-angrebsmanual, CEO Superbrand og meningsdannere på gulvet blev først udgivet på Elberth Kommunikation.

Lea Brezar je poduzetnica, spisateljica i pjesnikinja, vlasnica licence za Superbrands Hrvatska, marketinške agencije Dhar media, stručnog medija Brend kultura, te pokretačica nekoliko velikih projekata među kojima i konferencija Superjunaci biznisa, posvećena umijeću vođenja. Lea je do sada objavila osam knjiga u različitim formatima i žanrovima - od priručnika do romana i zbirki pjesama, koje sve imaju zajednički lajtmotiv učenja i pomaganja, te ih autorica najradije sve smješta u kategoriju self-help. Opisuje svoj pristup životu, poslu i posebno vođenju ljudi i projekata kao Dharmički management, što obuhvaća holistički pristup u kojem se zdravi projekti i zdrave firme grade na temelju dobrih timova i odnosa među ljudima. Konferencija Superjunaci biznisa će se održati 14.3.2019. i pozivamo zainteresirane da ju posjete! 02:00 - Da li se muškarci više preporučuju za podcast? 02:50 - Što sve Lea radi? 05:00 - Kad stignem? Stvar je u organizaciji. 05:40 - Specijalizacija ili svaštarenje? 06:30 - Prvo posložiti privatni život, pogotovo ako radiš u firmi s obitelji (prvenstveno suprugom) 07:50 - Sve stvari staviti na stol: Imamo problem? Haj'mo ga riješiti! 08:30 - Može li se "posložiti" život? Ako "posložiš" život, gdje je prostor za rast? 10:15 - Bili potpisala da se samo baviš pisanjem (ili samo bilo čime drugim, samo jednom stvari)? 11:25 - Kako se switchati između različitih poslova? Posao koji započnem, moram završiti prije prelaska na iduću stvar. 12:45 - Imam kontinuiranu inspiraciju koja dolazi izvana 14:05 - Najveći strah 15:00 - Što bi za tebe značio poraz? 15:30 - Dobro biraj partnere s kojima radiš 17:45 - Kako se snalaziš u porazu ili u jako stresnim situacijama? 20:00 - Zdrav razum je plod intuicije 22:15 - Kada projekt "propada" - ako u X vremena ne ostvarimo Y ili? 23:45 - Kada uspješno okreneš priču, više nitko ne pita što je bilo prije 25:45 - Superbrands - što je to i zašto je bitno? 28:00 - Brend je ono što priča priču 33:10 - Po čemu je prepoznat tvoj biznis? 35:00 - U poslu ništa nije osobno 35:45 - Ljudi su zamjenjivi? Možda. Ali - vrijeme nije zamjenjivo! 37:00 - Otkaz možeš dobiti jedino u trenutku kada nisi više spreman raditi na sebi 39:05 - Što za tebe znači pomicanje granica? 41:40 - Jesi li ikad promijenila odluku? Je li to zapravo dokaz da nije sve u intuiciji? 43:15 - Projekt ne mora samo biti dobar projekt, mora biti dobar projekt u pravo vrijeme 43:50 - Što je za tebe "intuicija"? 45:50 - Kako izgleda tvoj dan? 48:30 - U knjiškom svijetu postoji jedan elitizam 52:00 - Autori uglavnom ne mogu živjeti od knjiga, ali dobar dio može živjeti od predavanja naslonjenih na knjigu 55:00 - Poeziju plasiram preko društvenih mreža 57:10 - Kako bi pojasnila pojam "management"? 1:01:00 - Shvatiti granice tako da, nakon nečega što napraviš, uzmeš vremena i dobro proanaliziraš što se točno dogodilo i zašto 1:05:30 - Najgori savjet koji si dobila 1:07:10 - Suosjećanje nije dobra stvar? PREPORUKE ZA LAKŠE I UGODNIJE SLUŠANJE PODCASTA 3 Načina kako slušati podcast Kako slušati podcast u autu koji nema Mp3 player Top lista najslušanijih epizoda *Epizoda podcasta snimljena je na radiju 808. Majstor zvuka: Gordan Antić Suradnik na blogu: Mario Mucalo  

L'ospite di questo episodio è Sergio Tonfi che è docente, formatore e l'autore di un libro che s'intitola "Super Brands. Da grandi poteri, grandi responsabilità" pubblicato da Franco Angeli. Sergio Tonfi è anche Editor & Promoter di Superbrands il programma di aggregazione delle eccellenze di brand che ha l'obiettivo di valorizzarne la reputazione sul mercato.Il libro di Sergio Tonfi è un atto d'amore per i brand e il branding che trae spunto da un assunto: andare oltre allo scopo puramente economico dell'impresa per prendersi delle responsabilità e diventare parte integrante della soluzione dei problemi della società e del pianeta.VUOI CONTATTARMI?Scrivi a marzia.tomasin@periscritto.ito su http://telegram.me/periscritto

L'ospite di questo episodio è Sergio Tonfi che è docente, formatore e l'autore di un libro che s'intitola "Super Brands. Da grandi poteri, grandi responsabilità" pubblicato da Franco Angeli. Sergio Tonfi è anche Editor & Promoter di Superbrands il programma di aggregazione delle eccellenze di brand che ha l'obiettivo di valorizzarne la reputazione sul mercato.Il libro di Sergio Tonfi è un atto d'amore per i brand e il branding che trae spunto da un assunto: andare oltre allo scopo puramente economico dell'impresa per prendersi delle responsabilità e diventare parte integrante della soluzione dei problemi della società e del pianeta.VUOI CONTATTARMI?Scrivi a marzia.tomasin@periscritto.ito su http://telegram.me/periscritto

Mila Litvinjenko je osnivač i direktor najpoznatijeg domaćeg kozmetičkog brenda i zaista fascinatna osoba. Za 23 godine postojanja Aura je postala prepoznatljivi brend, a kompanija sama dobila je mnogobrojna priznanja, kao što su Top Serbian Brends, nagradu "Kapetan Miša Atanasijević", Superbrands 2017-2018, priznjanje "Najbolje iz Srbije 2017", itd., dok je Mila Litvinjenko nagrađena i lično nagradom "Cvet uspeha za ženu zmaja", kao i nagradom na prvom regionalnom takmičenju za najuspešniju ženu regiona "Veuve Clicquot Business Woman Award". Po završetku studija španskog i francuskog jezika Mila radi na prevodilačkim poslovima, taj posao je dovodi i do rada za UN, ali je ipak u sebi osećala da to nije ono što je kompletno ispunjava i čini srećnom. Igrom slučaja, na sajmu u Italiji, gde odlazi da pomogne prijateljima oko prevođenja, lutajući halom dolazi u kontakt sa katalozima o materijalima koji se koriste u izradi kozmetike, i sva ta mogućnost stvaranja i kombinovanja istih, kako bi se dobio krajnji proizvod, je istog trenutka fascinira. Donosi odluku da je to što zaista želi da radi i započinje svoju preduzetničku avanturu 1996. godine, u vreme kada ništa nije izvesno, kada ona sama ne zna apsolutno ništa o vođenju kompanije, vozeći se po Srbiji sa kartonskom kutijom svojih proizvoda i idući od radnje do radnje, pokušavajući da dobije svoju prvu porudžbinu. Priča o stvaranju našeg najpoznatijeg kozmetičkog brenda, ekonomskim priručnicima "for dummies", o tome koliko je bitan inat, parkingu za plakanje, vožnji autoputem u kontra smeru u Makedoniji i lutanju putevima Federacije u vreme ratnih godina, a sve kako bi se došlo do novog kupca, radovanju koje i danas postoji kada vidi da neko kupuje njen proizvod, ali i onom najvažnijem, putu i lekcijama naučenim na njemu, od toga kako od neispinjenosti, koju u jednom trenutku osećate, doći do toga da iz vas sija zadovoljsto i sreća, zbog onoga što radite. Izuzetna priča jedne izuzetne dame, iz koje ćete moći da naučite pregršt toga, a za šta je njoj trebalo više od dve decenije da do toga svega dođe!

News, views and reviews from the world of business. Heather Noble & Tracy Jones present The Business Community on Calon FM, Episode 12. Find out more about this show, the presenters, Calon FM and previous episodes at www.thebusiness.community.

¿Ustedes saben qué se necesita para ser reconocido como una gran marca en México? Superbrands, sí. Les vamos a contar de qué va.

¿Ustedes saben qué se necesita para ser reconocido como una gran marca en México? Superbrands, sí. Les vamos a contar de qué va.

En el programa de hoy les dijimos todo sobre el último debate Hillary vs Trump, les hablamos de las Superbrands y lo que no sabían de las bacterias.

Nos presentan el volumen no.9 Superbrands México y le otorgan el premio a Martha.

En el programa de hoy les dijimos todo sobre el último debate Hillary vs Trump, les hablamos de las Superbrands y lo que no sabían de las bacterias.

Nos presentan el volumen no.9 Superbrands México y le otorgan el premio a Martha.

Dominic Frisby talks to Luke Johnson about his November 2011 article for the Financial Times, A Guide To Shaking Off The Doom And Gloom.‘Almost everyone I know in business is sick of this downturn. The task is to restore confidence, despite various challenges. We need a sense of optimism to revive growth, and to reverse the recent decline in living standards. This can be done with sufficient willpower. I have, therefore, assembled a brief list of suggestions that might boost morale among those entrepreneurs who are finding it tough.' READ ONLuke Johnson is chairman of private equity house, Risk Capital Partners. He is part owner and chairman of Superbrands, Giraffe Restaurants, Patisserie Valerie and Baker And Spice.  He is also chairman of the Royal Society of Arts . He was chairman of Channel 4 between 2004 and 2010. He is a major owner and director of car park equipment company, Apt Controls.His new book, “Start It Up: Why Running Your Own Business Is Easier Than You Think” is available from all good booksellers.This podcast can also be heard at the Goldmoney Foundation, an independent organisation established by GoldMoney - the best way to buy gold and silver. See acast.com/privacy for privacy and opt-out information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit frisby.substack.com/subscribe