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In this bonus replay episode of Bulletproof Radio, we've taken all the best parts of my previous podcast with Mark Mattson, Ph.D., and condensed them here for a shorter episode. Highlights include Mark's great research on fasting and supports the topic of my new book, "Fast This Way: Burn Fat, Heal Inflammation and Eat Like the High-Performing Human You Were Meant to Be."Pre-order at https://fastthisway.com before the Jan. 19, 2021, launch and get cool stuff! Mark, a neuroscientist at Johns Hopkins Medicine, is one of the world’s top experts on the health benefits of intermittent fasting on the brain and body.Decades before intermittent fasting diets became popular, he began studying mouse models to understand how the brain adapts to challenges like fasting and exercise. He and his research teams have shown that fasting can improve cognitive function and metabolic health. See some of his current research in the New England Journal of Medicine on how fasting can help people live longer."Intermittent fasting and exercise can reverse diabetes, and obesity in humans if a person can switch their eating pattern, and get on an exercise program,” Mark says.His work on intermittent fasting has been featured on national media and he has given a TED Talk, “Why Fasting Bolsters Brain Power”.Enjoy the show!Mark Mattson, Ph.D.: neuroscience.jhu.edu/research/faculty/57Full Podcast Episode with Transcript: What the Godfather of IF Eats – Mark Mattson, Ph.D. – #634

In this bonus replay episode of Bulletproof Radio, we've taken all the best parts of my previous podcast with Mark Mattson, Ph.D., and condensed them here for a shorter episode. Highlights include Mark's great research on fasting and supports the topic of my new book, "Fast This Way: Burn Fat, Heal Inflammation and Eat Like the High-Performing Human You Were Meant to Be."Pre-order at https://fastthisway.com before the Jan. 19, 2021, launch and get cool stuff! Mark, a neuroscientist at Johns Hopkins Medicine, is one of the world’s top experts on the health benefits of intermittent fasting on the brain and body.Decades before intermittent fasting diets became popular, he began studying mouse models to understand how the brain adapts to challenges like fasting and exercise. He and his research teams have shown that fasting can improve cognitive function and metabolic health. See some of his current research in the New England Journal of Medicine on how fasting can help people live longer."Intermittent fasting and exercise can reverse diabetes, and obesity in humans if a person can switch their eating pattern, and get on an exercise program,” Mark says.His work on intermittent fasting has been featured on national media and he has given a TED Talk, “Why Fasting Bolsters Brain Power”.Enjoy the show!Mark Mattson, Ph.D.: neuroscience.jhu.edu/research/faculty/57Full Podcast Episode with Transcript: What the Godfather of IF Eats – Mark Mattson, Ph.D. – #634

Ephesians 5:31 - For this reason a man shall leave his father and mother and be joined to his wife, and the two shall become one flesh. Transcript: What happens in the life of a man and a woman when they get married? We read in Ephesians, chapter five, For this reason, a man shall leave his father and mother and be joined to his wife, and the two shall become one flesh. They come together and they become one person, not two separate people. Just the same way that a sinner who becomes a Christian is added to the body of Christ. He becomes one with Christ. For more from the Collierville Church of Christ, visit www.colliervillecoc.org.

Ephesians 5:25-26 - Husbands, love your wives, just as Christ also loved the church and gave Himself for her, that He might sanctify and cleanse her with the washing of water by the word, Transcript: What kind of church does Christ want? What kind of congregation does Christ want your church to be? In Ephesians, chapter five, we read that he wants a church that's submissive as a wife is to a husband. He wants a church that is glorious. He wants a church that is without spot or wrinkle, verse 27, or any such thing, but that she should be holy and without blemish. Christ wants a church that's been washed in the blood, and that's holy and sanctified. Does that describe your church? Dig a little deeper in God's word and learn more today. For more from the Collierville Church of Christ, visit www.colliervillecoc.org.

Transcript“What could be more political [than] the determination of whether the president can fulfill the powers and duties of his office.” —Prof. George AnnasEarlier this month, President Trump announced that he was COVID-positive and was hospitalized for treatment. Since then, a flurry of questions has been raised about his health, and his ability to lead moving forward. Though COVID is new, this is not the first time a president has been seriously ill while serving in office. On today’s episode of EPIDEMIC, we look to history to see how past presidents have handled their health while in office, and what impacts that had on government and politics. Our guests on this episode are Art Caplan (Professor of Medical Ethics at the NYU Grossman School of Medicine), Joel Goldstein (Emeritus professor of law at St Louis University), George Annas (Professor of Health Law, Ethics & Human Rights at Boston University School of Public Health), and John Feerick (professor of law at Fordham University).This podcast was created by Just Human Productions. We're powered and distributed by Simplecast. We're supported, in part, by listeners like you.#SARSCoV2 #COVID19 #COVID #coronavirus

How should axioms be justified? By appeal to intuition, or sensory perception? Or are axioms legitimated merely indirectly, by their logical consequences? Plato and Aristotle disagreed, and later Newton disagreed even more. Their philosophies can be seen as rival interpretations of Euclid’s Elements. Transcript What kinds of axioms do we want in our geometry? How … Continue reading What makes a good axiom?

Safe Work Australia Chair Diane Smith Gander AO launches National Safe Work Month October 2020 - Work Health and Safety through COVID-19. Transcript: What we've also seen through the COVID-19 pandemic is just how central work health and safety is, and the significant role plays in allowing Australian businesses to actually operate.

In this week's episode of Above The Fold Podcast, I share with your five top tips for improving your email opt-in landing page conversion rates! Here's the transcript to this week's episode - Transcript What’s going on guys? Fabrizio Van Marciano here from Magnet4Blogging dot net, welcome to episode 8 of the above the fold […]

Transcript: What if you could step outside your door and find a space for connection with yourself and God – a time apart to renew your soul and your spirit. This podcast invites listeners to get out of their heads and out into nature...

Ephesians 5:7 - Therefore do not be partakers with them.Transcript:What should you do when people try and convince you to live in a way that's not right for a Christian? To live in a way that's against the word of God? What should you do?Paul says in Ephesians Chapter five, Verse seven, Therefore, do not be partakers with them. Say, no, when someone tempts you to go against the word of God,Say, no, and live the life of a Christian.I hope the light of God is in you, today. For more from the Collierville Church of Christ, visit www.colliervillecoc.org. Subscribe to Admonition on Youtube: Subscribe on YouTube - https://www.youtube.com/channel/UC3syE1ogS5LPeEsnAfgnYrg?sub_confirmation=1Sign up for a daily devotional by Email: https://cozort.org/freeLeave a comment for the host of Admonition: https://cozort.org/contactWatch more of Aaron's videos about Salvation, the Gospel, the good news, the gospel message salvation, and in-depth studies of the books of the Bible by visiting https://cozort.org, and Collierville church of Christ. This video is a production of Collierville Christian Radio, the Collierville church of Christ, and the Gospel Broadcasting Network. Aaron Cozort is the preacher for the Collierville church of Christ. The Collierville church of Christ meets on Sundays morning and afternoon at 575 Shelton Road, Collierville, TN 38017.To learn more about the Collierville church of Christ, visit colliervillecoc.orgNot currently a subscriber to Admonition? Sign up for this daily video devotional by Email: www.colliervillecoc.org/daily or www.cozort.org/free.

Ephesians 5:6 - Let no one deceive you with empty words, for because of these things the wrath of God comes upon the sons of disobedience.Transcript:What kind of words does a person use when they're trying to convince you that you can do things God says you shouldn't do? Well, Paul says in Ephesians, Chapter five and in Verse six that those kinds of words are empty. He says, Let no one deceive you with empty words For because of these things, the wrath of God comes upon the sons of disobedience. He says, when someone tries to convince you that you can do things and live in such a way, God has said not to, their words are empty; they have no authority. Are you being swayed with empty words? For more from the Collierville Church of Christ, visit www.colliervillecoc.org.

Ephesians 5:3 But fornication and all uncleanness or covetousness, let it not even be named among you, as is fitting for saints; Transcript:What things are fitting for a Saint to be doing? That is, in what way will a sanctified person, who's righteous before God, live? He will live in a way that is good and kind, caring, imitating God in his relationships with others. But he won't live a life filled with covetousness. He won't live a life filled with desiring what belongs to someone else. For more from the Collierville Church of Christ, visit www.colliervillecoc.org.

  Welcome to Episode #119 of the Real Estate Redefined Series.  In this episode, Dan Forsman shares powerful insights that can help you earn 9X more in your lifetime!  Dan also shares our amazing results with MoxiPresent and MoxiEngage CRM plus the 4 major benefits of our new MoxiEngage CRM that will help you take your business to the next level and create an asset that you can sell in the future. Watch the video for more details!     —- Transcript —- What if I could show you the secret to earning 9 times more over the course of your career! Interested?  Just watch the rest of this video to learn how! Roll RER Intro  I am Dan Forsman and welcome to Real Estate Redefined. First, I want to congratulate everyone on our awesome MEGA open house event on Sunday.  The weather turned beautiful and we hosted 425 open houses.  There were many great success stories where our associates attracted more buyers AND secured new listing opportunities. Now your focus should shift to post-event marketing to the local neighborhoods.  MEGA open house marketing and events are a great way to find more buyers for our listings and grow your business as we move into the early spring market. I also want to thank everyone for attending our 2020 VISION kickoff.  It was an incredible event and the videos and slides are now available on our AgentHub under the NEWS tile.  At the kickoff, we were honored to celebrate our 2019 award winners.  This amazing group had another record year.  71% of our award winners had better years than the prior year. They grew sales volume by 13% and Gross Commission Income by 15%. Just amazing… At our kickoff event, we officially launched our new MoxiEngage CRM.  There are 4 important benefits of our CRM: Number 1:  Get your contact database organized.  This is the foundation to help you stay connected and develop a valuable asset that you can transition to family members or sell in the future.  MoxiEngage contacts can be synced with your email and phone contacts to make it easy to click and call or add contacts while you are on the go.  You can also organize by applying “Groups” such as subdivisions, networking groups, past clients or anything you want.  All our offices are hosting MoxiMania Mondays each week to help provide a fun environment so you can reach out to your people and verify their contact information. Updating phone numbers, emails, addresses, birthdays, house anniversaries, wedding anniversaries and other information can create a powerful asset. Number 2: Establish your goals and track your performance.  Did you know that only 1% of people document their goals and revisit them on an ongoing basis?  However, that 1% earns 9 times more over their lifetime than those who do not! MoxiEngage makes it easy to establish your GCI goals and see visually how you are performing every day.  MoxiEngage also provides an easy 4 stage sales flow for Marketing, Prospects, Actives and Pendings.  You will know exactly how you are tracking toward your goals and if you have enough people in each stage to be on track for achieving your goals. Number 3: Leverage the integrated marketing to stay connected to your people.  MoxiEngage provides a range of options including subscriptions to the popular Neighborhood News and Just Listed announcements plus a variety of holiday, birthday and seasonal campaigns.  One of the most common missed opportunities in real estate is not staying in touch with prospects and clients.  Our MoxiEngage CRM can easily solve this problem and your bottom line will benefit. Number 4: Leverage your custom task lists to create repeatable processes for your business.    MoxiEngage allows you to customize your task lists in each sales stage to reflect your unique business processes.  Remind yourself to call prospects. Remember to get everything ready in advance for your MEGA open house marketing prior to the event.  You can add, edit or delete any task. Good business processes are a critical factor to support ...

Ephesians 5:3 But fornication and all uncleanness or covetousness, let it not even be named among you, as is fitting for saints; Transcript:What things in our lives are not fitting for sanctified people, or as the New Testament refers to them, saints? One thing that's not fitting for a saint is committing fornication. Committing fornication is having sexual interactions with someone who you have no right to be with because you're not married to them. We ought to keep our lives pure and holy before God. And fornication has no part in the life of a Christian. For more from the Collierville Church of Christ, visit www.colliervillecoc.org. Subscribe to Admonition on Youtube: Subscribe on YouTube - https://www.youtube.com/channel/UC3syE1ogS5LPeEsnAfgnYrg?sub_confirmation=1 Sign up for a daily devotional by Email: https://cozort.org/free Leave a comment for the host of Admonition: https://cozort.org/contact Watch more of Aaron's videos about Salvation, the Gospel, the good news, the gospel message salvation, and in-depth studies of the books of the Bible by visiting https://cozort.org, and Collierville church of Christ. This video is a production of Collierville Christian Radio, the Collierville church of Christ, and the Gospel Broadcasting Network. Aaron Cozort is the preacher for the Collierville church of Christ. The Collierville church of Christ meets on Sundays morning and afternoon at 575 Shelton Road, Collierville, TN 38017. To learn more about the Collierville church of Christ, visit colliervillecoc.org Not currently a subscriber to Admonition? Sign up for this daily video devotional by Email: www.colliervillecoc.org/daily or www.cozort.org/free.

Ephesians 5:2 And walk in love, as Christ also has loved us and given Himself for us, an offering and a sacrifice to God for a sweet-smelling aroma.Transcript:What has Christ done for you? Well, I know one thing he's done for you, whether you want to agree with it or not. Christ offered himself for you. Ephesians chapter 5 verse 2 says,As Christ also has loved us and given himself for us an offering and a sacrifice to God for a sweet-smelling aroma.Christ died for you. Now, what are you going to do with that information today?For more from the Collierville Church of Christ, visit www.colliervillecoc.org. Subscribe to Admonition on Youtube: Subscribe on YouTube - https://www.youtube.com/channel/UC3syE1ogS5LPeEsnAfgnYrg?sub_confirmation=1Sign up for a daily devotional by Email: https://cozort.org/freeLeave a comment for the host of Admonition: https://cozort.org/contactWatch more of Aaron's videos about Salvation, the Gospel, the good news, the gospel message salvation, and in-depth studies of the books of the Bible by visiting https://cozort.org, and Collierville church of Christ. This video is a production of Collierville Christian Radio, the Collierville church of Christ, and the Gospel Broadcasting Network. Aaron Cozort is the preacher for the Collierville church of Christ. The Collierville church of Christ meets on Sundays morning and afternoon at 575 Shelton Road, Collierville, TN 38017.To learn more about the Collierville church of Christ, visit colliervillecoc.orgNot currently a subscriber to Admonition? Sign up for this daily video devotional by Email: www.colliervillecoc.org/daily or www.cozort.org/free.

Ephesians 4:31 - Let all bitterness, wrath, anger, clamor, and evil speaking be put away from you, with all malice.Transcript:What are a few things you need to get out of your life? For some, they fall into the category of those that Paul was speaking to as he wrote Ephesians Chapter four verse 31. Let all bitterness, wrath, anger, clamor, and evil speaking be put away from you, with all malice.These things, Paul says, you don't need in your life. So let's begin getting rid of those out of our lives today.For more from the Collierville Church of Christ, visit www.colliervillecoc.org. Subscribe to Admonition on Youtube: Subscribe on YouTube - https://www.youtube.com/channel/UC3syE1ogS5LPeEsnAfgnYrg?sub_confirmation=1Sign up for a daily devotional by Email: https://cozort.org/freeLeave a comment for the host of Admonition: https://cozort.org/contactWatch more of Aaron's videos about Salvation, the Gospel, the good news, the gospel message salvation, and in-depth studies of the books of the Bible by visiting https://cozort.org, and Collierville church of Christ. This video is a production of Collierville Christian Radio, the Collierville church of Christ, and the Gospel Broadcasting Network. Aaron Cozort is the preacher for the Collierville church of Christ. The Collierville church of Christ meets on Sundays morning and afternoon at 575 Shelton Road, Collierville, TN 38017.To learn more about the Collierville church of Christ, visit colliervillecoc.orgNot currently a subscriber to Admonition? Sign up for this daily video devotional by Email: www.colliervillecoc.org/daily or www.cozort.org/free.

  Welcome to Episode #118 of the Real Estate Redefined Series. In this episode, Dan Forsman shares insights about the 2020 real estate market including predictions from his conversation with Lawrence Yun, Chief Economist from the National Association of REALTORS®. Dan also shares a great MoxiPresent Success Story and exciting new programs from Prosperity Home Mortgage that will save consumers a significant amount of money and reduce their risk. Watch the video for more details! Watch the video for more details!       —- Transcript —- What will the Greater Metro Atlanta Real Estate market look like in 2020?  Just watch the rest of this video to find out!  I know my son’s dog Indie will! Roll RER Intro  I am Dan Forsman and welcome to Real Estate Redefined.  Last Wednesday, I attended the FMLS First Look Event to see some of the new initiatives FMLS is planning for 2020.  At the event, I spoke to Lawrence Yun, Chief Economist and Senior Vice President of Research for the National Association of REALTORS. Lawrence shared that the real estate market for Greater Metro Atlanta area was in great shape and he expects closings to be up 4% and average sales price to grow 5% in 2020.  He expects a continuation of strong job growth for our area.  Lawrence commented that our home prices remain affordable compared to other metros and he believes that our buyer demand will continue to be fueled by the growing migration patterns for businesses and new residents moving to our area.  He shared that the biggest challenge in the coming year was lack of inventory – especially in the entry level markets. Lawrence expects new home starts to grow but not fast enough to offset our low inventory market segments.  Home values will continue to rise where we have strong demand and lower inventory. To help our associates and clients in this competitive, low inventory environment, we have just introduced a powerful new platform from MoxiWorks.  The first phase is MoxiPresent which is includes the industry’s best CMA or Comparative Market Analysis solution.  Two of our great associates in our Cobb Roswell have an amazing success story.  They were working with a new client who had previously listed his home with another real estate company for 6 months at $640,000.  The seller had contacted Madeline Sable and Cynthia Bowman because of their successful track record in the community.  Madeline and Cynthia had just attended our training class on MoxiPresent and prepared a comprehensive CMA for the seller – who was a licensed appraiser.  Once the seller saw all the market facts, he agreed to the recommended list price of $599,000.  Madeline and Cynthia launched their MEGA Open House marketing and attracted and incredible 120 visitors!  They secured a buyer and negotiated a full price offer.  In addition, they also qualified 20 great buyer and seller prospects.  MoxiPresent is a powerful solution that allows our associates to create amazing CMAs, Buyer Tours, Neighborhood Tours plus many types of online presentations including videos.  We are seeing success stories all over our company.  At our VISION 2020 Kickoff meeting, we will also be launching the new MoxiEngage CRM which will help our associates take their business to a whole new level.  Congratulations Madeline and Cynthia! You are great examples of Associates who know how to leverage new innovations to deliver more value and better service to your clients and customers. When I was with Lawrence Yun, I also asked him if he thought the Federal Reserve would lower interest rates further.  He does not expect that to happen in 2020… but expects mortgage rates to remain under 4%.  Given the competitive nature of buyers getting the properties they really want, our mortgage company has introduced several new programs to strengthen their offers in a competitive marketplace.  The Second Opinion Program simply provides a free competitive option and we are able to provide a better package in over 80% of the oppo...

Day: 010 Date: Friday, Jan. 10, 2020 Note from Aimee J.: Embrace your fears and do it anyway! You can do this. Topic: Embrace your fears. Action: Take a look at your life and find one thing that you haven’t done because of fear. Today, face that fear, tell yourself, “I may be afraid of X, but I’m going to do it anyway.” Then go out and do it! It may not be easy, but when you get to other side it will have been worth it. Affirmations: You are Strong. You are Brave. You are Phenomenal. and You are Awesome. You are Loved. You are Needed. And most importantly, YOU ARE ENOUGH. Resources & Links: Your Personal Hype Man ; Alexa Skill: Your Personal Hype Man ; Your Personal Hype Man on iTunes Let’s Connect: Leave a Voicemail ; E-mail Aimee J. ; Aimee on Instagram ; Aimee on Facebook ; Aimee on Twitter ; Aimee on YouTube ; Aimee on LinkedIn ; Aimee on TikTok ; Aimee on Snapchat ; Aimee on Pinterest ; Transcript: What up. It's your girl, Aimee J., Your personal hype man here today! On this Friday, January 10th, 2020 you did it. You made it. You got through the work week. Congratulations. Congratulations, that is awesome. And I know for some of you like, ah, that was nothing. And others, it was a little bit of a long week, but you've done it. You've made it. Depending on when you're listening to, you're almost at the end of the day, you're almost to the weekend. Hang in there. You got it! Yesterday we talked about just starting and how important it is for you to begin doing the things that you are holding in your heart. Whether it's a podcast, whether it's a book, whether it's, you know, studying for a test, you gotta just start. The sooner you start, the sooner you finish. But there are some things that hold us back that we don't realize or that we don't acknowledge because we, if we don't think about it, then we're in denial about it. If we don't think about it, then it's not true. And some of those things are fears. A lot of those things are fears. I told you guys this year, 2020 my theme is "I am enough." It's one of the reasons I started this podcast was to remind myself that I am enough. But last year's theme for me was, "Embrace your fears." This was huge because fear I found was holding me back from a lot of things that I wanted to do and I'm wondering how many things is fear holding you back from fear? Stop me from ever going rock climbing and I went uh rock climbing last year because you guys raised money for Mental Health America for my birthday and I was like, if you do it, I will climb. And I did and it was amazing. It was such a rush. I never would have had that experience though if I allowed my fear of heights to hold me back. I just embraced it and I kept going. A lot of people think that you have to conquer that fear 100% decimate it, before you can do anything in. The truth of the matter is, guys, sometimes that fear will still remain in you as a kernel, as a small little thing. And all we can do is just embrace it, acknowledge the fear, and do it anyway. Don't let it stop you from what you want to do. There's a lot of different types of fears. So I'm going to name a few when it hits you and it will hit you. There's a fear type that's gonna stop you. You know, acknowledge it, let me know. Right? So there's the fear of rejection. There's the fear of failure. There's a fear of uh, not doing well, meaning it's not, it's subpar not producing their quality work, falling short, right? But there's also a fear of success. Fear of the unknown. Fear of just a fear of unknown is actually a big thing because it falls into a lot of different things, right? Fear of heights is, I don't know what will happen when I'm this high and something could happen. But you know, when you're, when you're locked in and you're strapped to go rock climbing, it's not that bad, right? So you take precautions to address these fears, but fear of rejection, fear of failure, fear of the unknown or things that you can address. It does it. Those aren't fears that you can, that have to hold you back. Those are fears that we got to face and keep pushing through because we may be, we're afraid of rejection, but truly on the other side is only acceptance. There may be a small minority that may reject you, but like guy's you got to remember, not everyone's gonna like us. Not everyone's going to like what we do. Not everyone likes his podcast. Not everyone listens to this podcast and I'm okay with that. I mean, some days it's a struggle. I'm like, why am I doing it? But I'm okay with that overall because I'm helping you. We have to stop thinking about everyone's approval. Everyone's acceptance. You're doing it for you. It helps other people. Absolutely no doubt, but you do it for you start because you can do it. You got to put your hands around the fears and do it anyway. Some of us don't realize that the fear of success is also something that holds us back. You may not realize it, but for some people that is a true fear. What happens if this works out? They're going to want, if I, if it was writing a book, what if, what if I succeed? They're gonna want another book. What if that leads to other stuff? I don't want to do all this other stuff. Do it anyway. You don't know what'll happen. We hold ourselves back from so many things thinking we know what the result will be, but I gotta ask you what happens if it's the result you don't see? Like what I did there. Some of their biggest blessings come from the unknown. Some of our biggest successes and champions come from where we least expect it, but you know where they are. They're in that area that we don't want to tread there in that area and space that we stay away from. The devil is a liar and he will tell you, you don't belong there and I'm here to tell you you do. Don't let fear keep you from that space. All right? That's, that's the biggest thing because you are strong, you are brave and you are phenomenal. You deserve to be there just much as any other person. Don't let anyone tell you differently. You may be weird, you may be different, but that is what makes you special. Hands down. We are all unique and different and weird in our own individual ways. And that's fine because in the end you are still awesome. You are still loved. You are still needed, and in the end, most importantly, guys, you are enough as you are the way you are. So till tomorrow when we checked back in, don't forget, Don't Stop. Keep Chasing. Peace.

DESCRIPTION       In today’s episode you will hear the key to life and business optimization. You’ll understand what you need to do first before you do anything.  Here are some of the awesome things you will hear in this episode: Find out how all the other tools or strategies for optimization won’t work without implementing this one step first. Find out how to raise your income level and understand why so many entrepreneurs hit an income ceiling. Learn how to take part in community to help you stay on track and continue to make progress. --Transcript-- What’s up my friends, Satori Mateu here and welcome to a brand new episode of Halfass to Badass. Today, we are going to talk about one of the most challenging, most questioned, and most provocative topics I see clients and their families, and business owners struggle with and I believe it's the one thing that runs everything you do.  Today’s topic controls your beliefs, your perspectives, your focus and therefore, how you run your business, how you care for your family and whether you’re rich or broke. It literally filters everything you do and controls the impact you have. Your health, and your fulfillment hinges of you of you taking command of this area. Have I kept you in enough suspense? Good What we’re talking about today is to own, truly own, your dark side. The question then becomes, of course, what is the dark side? So let's talk about first, what it's not.  It's not bad. It's not ugly. It's not wrong. It's not all those things you've been taught it may be. It's not something to move away from, but rather, something you want to move towards. Something you want to embrace. Because, this is where your true desires, your true dreams, your wants... live.  Your secrets live here and so does your inspiration. More about that in a moment. Your instincts live here. Your imagination lives on the dark side. Your nature lives on your dark side. Your wildness, your spontaneity, your boldness, your loudness, your life force, your ruthlessness, your relentlessness, your persistence, your power, and your love lives in your dark side. Let me clarify what I mean when I say your love lives there.  Your genuine care for other human beings live there. This is not the manipulative you trying to get attention. This is not the pretend stuff. Not the fake friendliness. Not that politeness, and fakeness which is not you, anyway.  Think about that. When you're being polite, you're not being you. You’re trying to be something other than yourself. You’re trying to be something others want you to be. You're trying to placate and appease others. You're trying to do something so people will like you, respect you, appreciate you. It's a buying of love and affection, of respect or whatever you want to call it, but it's not you when you're being polite. That’s a mask. It’s prostitution. And we’ve all done it. Do you know what I’m saying? Hope you do because this is a critical understanding if you want to build a successful and fulfilling life, business, marriage or be an influential leader of any kind.  I remember being a kid tippy-toeing. I remember being an adult tippy-toeing. I remember that feeling of talking to a client and being care-ful, rather than care-ing, working really hard to not say the wrong thing, to not make them annoyed, or disappointed.  Listen, everything that’s part of your dark side, you’re hiding, you were taught to hide. You were taught it was bad, which is why you’re hiding it to begin with. Are you following? I think if you stop for a moment and become aware you can feel when you’ve said yes to something just to appease someone. It’s so nauseating and crippling because it’s not you. Are you with me? It’s some contrived version of you. It’s just inauthentic. And you’ll never feel in alignment with yourself and your highest values when you do. Again, I’m not talking about genuinely wanting to do something for someone. Wanting to care. That’s different. Your genuine love, your genuine caring, your authentic love lives in the dark side. The real you, not what you've been taught and conditioned by society or maybe your parents, lives there. The unpostured and unmasked you. Yeah, is this cool stuff? Now, the problem here is you've learned to shut that down, to minimize your nature. You've learned to tippy-toe, to apologize, so that people will like you, approve of you and feel comfortable around you. It’s been indoctrinated and conditioned into your very core since you were a kid.  “Be nice. Be good. Say thank you. Be polite. Be respectful. Smile. Be happy. You’re such a good boy. You’re such a good girl. You make mommy and daddy so happy.” Or just reverse it… “Don’t say that. Don’t do that. Don’t ask so many questions. Just do what I tell you to do boy. Don’t question mommy or daddy because they always know best.” Don’t question authority. That’s how we are trained. You and I were trained to fit in. We were trained to please others and to live into their values and not make them uncomfortable. So I know it could be hard to strip away the mask and be you. How do you be you without it? I will have to dedicate an episode just for that. Today we’ll open up the eyes for it and give you something actionable to start making the shift. How do you do fit in? You do that by playing small, by not standing out, by trying to fit in. This is what you've learned your whole life. It's been like a requirement in order to receive love, to receive appreciation, and to receive the respect of your peers; of your family, your friends, and your clients. It's the place where you've been going for your survival. That's not the place to live or thrive. If you’re thinking, “I don’t do that.” Stop and ask yourself, “Where do I do that?” Because we all do to some degree, and I just want you to notice where and when you do so can free yourself from it. If you feel uncomfortable even hearing me talk about this, I get it. If you feel any resistance to what I’m saying I get it. Because your whole life you’ve been trained to not go against the grain. It’s natural. It’s normal. It’s what you know. But it’s also what makes you empty, unfulfilled, stressed out, overwhelmed and stuck. It’s what fuels perfectionism. I’m not talking about growth. I’m talking about the addiction of perfectionism. The constant futile chase for praise and acceptance, which just makes the gap bigger and bigger the more you try to fill the emptiness. I remember doing that with the people I admired. I did it most of my life; I would put them on a pedestal. Teachers, coaches, business icons, certain clients. I did it with my wife when I first met her. Most of us have done it so repeatedly, that it’s automatic and we pay no attention to it.  This is not the place where we’re sharing and expressing our true gifts. Now of course, we’re smart, we don’t do things that doesn’t bring us some sort of benefit, some kind of pleasure, right? So happens when you don't own your dark side? You get the illusion of people liking you. At least, it looks like it on the surface. They're not liking you. They don’t even know you. All they know is your facade, your mask! You know what else? They're liking that you're doing and fulfilling their wants and desires, but for many people, if you didn't do that, they may not like you and they may not be so nice to you.  Disowning your dark side, is actually not a service to them. It's a disservice, because they don't even get to know you, and they’re stuck living in their fake little bubble. Not good. Not good at all. So you'll have less enemies. You'll push less buttons. You're keeping homeostasis, so to speak, but nothing changes. You have no real impact on the world. You won't make any real money by doing that, because you won't stand out. You'll be part of the mediocre, the average person, so you won't be remembered. And if we’re talking about having an intimate relationship, it will be shallow at best, and parenting? Hmm fueled by disappointments on both sides. This is the consequence of not embracing all of you. People will guilt and shame you for not behaving the way you should behave. This is what humans have learned to do to control and manipulate other humans since the beginning of time. And it’s still happening. Why does this matter? Because you want to be a free human being. You want to be able to be fully and boldly you and never try to be anything else or anyone else. And not have to apologize for it. Just recently at the Golden Globes Award in Beverly Hills they were promoting flu shots. So they walked around all the celebrities and campaigning for people to get their flu shot. It was a very awkward moment and many celebrities looked very uncomfortable.  Why am I sharing this? Because this is an example of shaming and pointing people out who are different or acting different than what is being promoted. They said, “Hey if you’re anti vaccines just put a yellow napkin on your head and we’ll know who you are. Companies, Government, society, the news use it all the time to control our behavior, control our focus.  It’s time you own you. All of you. If you don’t you’ll just minimize your true nature which means you will never get paid your worth. Your business won’t grow at the level you want and how are you ever going to have an edge? People are not going to pay you for something that is not special, that doesn’t stand out. And the people who care about you, like I do, we want to experience your real genius. Even when I say that, you probably thinking, “Well, I'm not a genius”. Well, how do you know that? Who told you that? You can't really help and serve your clients or your family, if you don't own your work, if you don't own your dark side, because they won't get to the real you, the best of you.  All they get is a muted version of you, a crippled version of you. Which means, they're not being served at a level they could be served. Which also means, you're not going to be known as the authority in your industry, because you'll keep minimizing your worth. You'll keep minimizing yourself, because you're disowning your dark side. You're disowning you.  I don't really have a name for the other side. Of course, we could call it the light side, but it sounds almost like something to aspire. It’s not. You’ve been taught that, but you were taught wrong.  I know I may be pushing some buttons when I say this, but hey I want you to be free to be you and awaken from your good boy, good girl trance.  I would call it the fake side, the apologetic side, the side that is inauthentic. It's not you. So the question is, how do we own our dark side? How do we break free from the hypnosis of the masses? I hope I painted the picture clear enough for you to start seeing the danger and the drawbacks of not owning your dark side.  We can go deeper with that, for sure, but just for the sake of keeping this focused right now and keeping this to an understanding that your dark side is the real you. There's nothing to be ashamed of here. There's nothing to hide, really. But it is a thing that you are hiding. It is a thing that you are minimizing. It is the thing that you are apologizing for. It's the one thing that is controlling and dominating your pulse, every single day of your life. It's controlling your income right now. Your key relationships. It's controlling everything. It's actually controlling the level of energy you have right this very moment. Because the more you're suppressing, the less you're being you, and that’s draining. It’s controlling your emotions, your mental capacity, It's controlling your immune system. It's controlling everything. It’s controlling your marriage, it’s controlling your parenting, it’s controlling the efficiency in your business, your stress levels, how well you manage your team.  So if you want to be free, truly free as a human being, this is worth owning. This is worth mastering, for sure.  So how do we do it? Let's start by understanding a few simple things. I'm going to give you some practical things you can do right away.  There's only one way to not have it be your dark side anymore and that’s to bring it into the light. And by the way if you didn’t know the definition of Satori it means enlightenment. It’s a moment of clarity. So let’s illuminate your dark side shall we? Let’s make you unshakeable. How do we shed some light here? Right now. Not years from now.  First, the moment you see where and when and with whom you’re being inauthentic, just by observing it (with no judgement) things start shifting. You’re literally starting the pruning, and cutting away process of your inefficient neuro connection. You’re literally re-molding your brain. You can just start by acknowledging it. You can see, you can have clarity of where and when and with whom you're apologizing, where you're being fake, where you're not being bold, expressive, where you're minimizing yourself, where you're tippy-toeing, where you're trying to have people like you.  Let's just make it clear, this is not about being offensive. It's not about being disrespectful. It's not about attacking people. Attacking and judging comes from a place of protection. Attacking is a protecting mechanism. I don't need to get my point across by attacking.  A lot of times, when people feel a need to defend themselves, to protect themselves, (when they perceive a threat) they feel like they need to attack. I was having a conversation with a new client a few years back. I started working with. She's a doctor, and she works with all these famous people. I said something to her, and I said, "Really?" I just used the word, "Really?" Immediately, she jumped into, "You don't have to shame me." I'm like, "Whoa, whoa, whoa, relax. I'm not even in the slightest bit trying to shame you."  I said, "If you feel triggered and you feel shamed, it has nothing to do with this moment. I have zero desire or intention to shame you. Shame lives in the past. You’re being triggered from the past, because nothing that I ever say or ever do is designed to shame anybody."  I don't have any judgment if what you’re doing is good, bad, right, or wrong. I'm looking at how is it working for you? How is it serving you? Is it expanding you, or is it minimizing you? That's what I'm attacking, if I'm attacking anything. It's easy to get, hooked into something. Directness can have that impact on people, because they feel, “Ooh, I'm going to be exposed”. The first step to owning your dark side is to have the clarity and awareness of where and with whom and specifically when you're doing it.  When you're apologizing. When you're being fake. When you're protecting yourself. When you're doing all those things, that's number one.  Number two: We must tell the truth about it to someone who can (who actually has the ability) and wants to see and understand you. Someone who cares about you. Meaning, someone who’s able to see you with all those things that you've been trying to hide, all the things you've been trying to change about yourself, to not lose respect, love, and appreciation. I actually had a conversation with one of our podcast listeners this week where this became very apparent. She is an entrepreneur and mom and her mother in law was shaming her for being enthusiastic about building her company. She didn’t think that’s how a mom should be.  Not a very uncommon scenario. This listener of course felt frustrated and judged because she was sure she wouldn’t blame her son for working and building his business.  So she had a choice to be apologetic and tippy-toeing, shrink herself to appease her mother in law, or to continue to be inspired and know she could build and amazing business and be an amazing mom. And actually an even more present mom because she was fulfilling her highest values; being a mompreneur. So we've got to first acknowledge and see, be aware of, when and where and with whom I am minimizing, apologizing, being fake in any way, shape, or form, trying to change who I am. Tippy-toeing. Number one. Number two, acknowledge it. Own it. Tell the truth about it to someone who can see you. This is the place of courage, being vulnerable enough to share your flaws.  I don't see them as flaws, but to be able to communicate it here, the things that you've been trying to hide, the secrets that you’ve been taught are flaws is key here.  A great way to know what those things are is to ask yourself, "What are the things I don't want anyone to know, Don’t want to tell anybody? What are the secrets I don't want anybody to know about me?"  Those will be the things to talk about with the people who can see you. I was talking to a guy the other day that wanted some help with his thinking around his business, and he was not getting enough traction and making the money he wanted. He had spent a lot of money to be in this entrepreneurial mastermind but felt stuck because he wasn’t getting the help he needed. So I asked him, what’s something you’ve been hiding or trying to keep a secret? I said it’s dominating you right now, and it’s controlling your income because it’s lowering your worth. Anything in your nervous system that is minimizing you will control how much money you’re making”. He’s like, “It’s weird, the moment you asked me, this feeling popped up and and I know exactly what it is. My sister has a severe handicap, I’ve judged her for it. I haven’t felt I could love her fully because of it, and I’ve felt ashamed and ashamed of her”.  The moment you're exposing the guilt and shame, they're no longer in the dark, meaning we are seeing it, and you're able to own it. When someone can see you, and appreciate your vulnerability you’re making it possible to dissolve things you’ve been carrying around for decades.  It's easy to identify it and be honest with yourself about it, which is obviously the first step when you're seeing it, right? But to dissolve the guilt or shame, what’s powerful and what you want to do is share it with someone who can see you with it. This is your practice. I’m talking about this because most people are not getting how these things (thoughts and emotional charges) are weighing them down and holding them back from the business growth they want, the family they want, and fulfillment they want. Most are not deliberately stepping forward and practicing this. Mostly because they didn’t know, but also because it’s scary and counterintuitive. It’s the complete opposite of what most people have been taught.  Most entrepreneurs I know pretend to be better than they are. Further along than they are; more successful, making more income, more everything. When I say pretending to be better than you are, I'm not saying that you're not amazing. You are. You've been pretending because you've been hiding the other side, thinking that is a “bad” side, a wrong side, a flawed side, a weak side.  So you want to come across better than. It’s completely normal based on the conditioning you’ve had.  That's not owning your dark side. That's apologizing for it by pretending, disowning it and putting up a facade, right?  An example of that would be. “Hey, how are you doing?” “Oh, everything is great. I'm doing this, and I'm doing that, and life is amazing. That's being polite, because you're not being real.  It's not that something can't be going great in your life. Of course, things can be amazing in your life. That's not the point. This is when the truth has to be there, it’s a different level of truth. I’m not talking about being a victim and always complaining and bitching about your life.  I want you to understand. I’ve been apart of so many groups; masterminds where people pay a lot of money to be in them, and so many of them hang in the Facebook groups fishing for praise, they share their wins but still feel empty because it’s empty calories. I’m not interested in building more fakeness or inauthenticity in people. Or supporting the growing addiction.  Hey I want you to be focused. I don’t want you to get distracted.  You need to have space; mental space, emotional space a community space where you can be fully, brutally honest and real. That does not mean that everything is going to be super cool and everything's going to be great all the time. You need to be able to own those things, without coming from a victim mentality but from curiosity, from exploration and desire to grow. Not from complaining. Not from a feeling sorry for yourself place. And I know you don’t like that place anyway so I don’t need to explain that. So I'm not after that. I'm after a place where you can be seen, fully seen. To be understood It's hard for people to do that on social media. Which is why we’ve built our community. By the way if you want to know more about our community you can go to halfass to badass.com and join our VIP list for when we open the doors. Cool? I’ve got to tell you it frustrates me when I see so many entrepreneurs not having the tools, or the community to deal with this. Of course, we want to encourage people, but we also want to understand on a deep level that when you’re aligned with you core values, you’re inspired from within, you don’t need some outside motivation to take action. You may need to remove friction and overwhelm and have efficient strategies for optimization. But when you’re aligned with your highest values, your core, you don’t need me to motivate you. You’re getting that, right? I don’t need to remind my boys to play Minecraft or push them to draw the things they love to create. They are compelled and inspired. They come to me and share their latest creations. “Look dad, look what I did. Hey dad, I created this new cool character today”. Believe me I know people want to be nice, but we need to start recognizing our own inner drive of why and how we do it. Because if we don’t it’s like we’re walking around literally with a fake mask of a smile and nobody gets to know anybody. There’s a separation and lonely feeling, rather than connection and intimacy. That’s the price of being inauthentic. And it’s not your fault when you are because we can all be a bit inauthentic, if we’re honest.  We’re trained to be this way, and most often it has the opposite effect of what we want.  We just need to recognize when it happens so we can let it go. The moment you own you dark side you’re free my friend. And I want that for you. In this conversation, well me talking to you, I can’t interact with you as much as I like to, which is another reason why we created our community so I can get to know you and support your entrepreneurial journey.  So until you join us you've got to practice to be brutally honest and own your dark side. Stop trying to look good, stop trying to impress others for the sake of gaining love, respect or appreciation. It’s exhausting and won’t get you very far. It will just leave you empty. It’s an addiction you want to break. And I know a lot of people have a hard time admitting when they have an addiction. But let’s be clear, anything you and I do that we keep doing and seem to have a hard time stopping, is an addiction. Let’s just tell the truth about it. No more hiding. No more pretending things are “so amazing” when they’re not. Are you with me?  Yes, you want to deliberately grow and uplevel your business, uplevel your relationships, right? You want to deliberately grow your well-being. Be intentional, right? I’m all for it. That’s how we Badasses do things. We don’t want to halfass anything. But you’ve got to recognize what’s driving it.  If you want life optimization, business optimization, this is not the place to look good my friend. I need to have that level of brutal honesty with you, because otherwise, I can't help you. And I know if you’re still listening to my rant today, you have some skin on your nose and you have the courage to be honest with yourself, right?  So number one, we have to know and see when we're doing these things. And two, tell the truth to someone who truly cares about you.  I promise you one thing, it's amazing what happens when you liberate yourself. When you free yourself from the chains of your past. You have access to parts of you that has been shut down for years.  I was speaking to one of my pro athlete clients. She’s a Tennis pro.  When we integrated her dark side. She became unapologetic and completely dominated the court. She stopped tippy-toeing. Stopped minimizing herself. And stopped putting her competitors on a pedestal.  And as a result she made it to the finals in one of her tournaments which was the first time in over a year. Listen, my friend, owning your dark side means owning you. All of you. If you're going to own what you think is positive, you need to also own the things you believe are not so great. But remember the so called “bad” stuff that others may have shamed you into believing was just negative, has its equal polar opposite positive. It has just as many benefits as drawbacks, and that’s the truth.  But you have to make a shift in perspective. You can’t hold on to old lies about yourself. This is where the power lives. This is where you freedom lives.  Hope this has been a powerful listening session for you, and I hope you will share this with someone you love. Thanks so much for listening, and until next time, OWN. YOUR. DARK. SIDE. Bye for now.

Question from Jeff in Folsom.  Environmental purity is a big concern for my family.  This is the Question: How can I check my home for air-borne mold spores? So, joining us now is Blake Roath, Owner / Operator of Select Environmental to help answer this question. [Click to Follow Along with the Transcript] What would […]

In today’s episode you will hear why Tony Robbins hired Satori to increase revenue. You’ll also understand how our clients, family and teams lose out when we don’t master the one skill we all are born with. Here are some of the awesome things you will hear in this episode:   Find out what the consequences to not owning your worth . Find out what an Olympic Gold Medalist went through when changing his career. And see what your self-worth and net worth have in common. So listen here to find out how Satori successfully coaches the best to achieve their most important targets and how you can do the same. ---Transcript--- What’s the ONE common thing that will determine how much money you make, if you have mind blowing sex or none at all, if you’re healthy, full of energy or have to drag yourself out of bed in the morning…? What’s up everyone, this is Satori Mateu and in this new episode of Halfass to Badass I’m going to share with you the ONE SECRET to getting what you want… Do I have I your attention? Listen, if you’ve ever wanted to make a difference, ever wanted to share your message with the world or wanted to have an deep impact on your family, your friends, maybe your clients, today’s episode, it's about the ONE core area of mastery that will help you win and succeed massively. Failure to master this equals a life of struggle; of overwhelm, of stress, of complexity of difficult challenges and hardship. This is the ONE skillset you need to change people’s lives and have a deep impact in the world. Your world, other people's worlds, anybody's world. Dramatic enough? What I’m talking about is your ability to... OWN. YOUR. INFLUENCE. Your ability to influence the thoughts and feelings of yourself and others is the key ingredient to be able to do anything that matters. Move your products and services (produce revenue). Lead an organization. (Getting your team to set and achieve targets). Helping your kids succeed in life. Getting that special someone to say,”I do.” (If that’s a desire). So, let's look at what it is first. I look at influence as your ability to move, to impact, to have an effect on the thoughts, feelings, and behaviors of yourself and others. It’s your ability to have an effect on the character, on the development, on the growth and improvement, of someone or something. You actually have a way of impacting that. So can you see how your ability to shape the thinking, feelings, and behaviors of the world around you (and within you) is the key to having incredible relationships, make all the money you want, be extremely productive, elevate your performance and have vibrant health and energy? That's what influencers and leaders do. So let’s just take quick look at what it's not. It's not about twisting someone's arm to get them to do what you want them to do. It's not about being a victim and getting upset or disappointed, or having a fit, or becoming a martyr when people chose something different than you wanted. That’s just the natural understanding of the law of choice. The law of choice clearly states that everybody, every human being has the right to choose what they do or don't do. What they say or don’t say. Not only do they have the right, but they always do make that choice. What’s great about that is, there are no victims. People always have a choice. Here’s a secret to remember... people will always do or avoid doing things in direct relationship to how they connect and perceive to benefits versus drawbacks. Rewards versus punishment. Pain versus pleasure. In other words, people will make choices according to what they see is going to be more beneficial than not. What they perceive will create more pleasure than pain. Are you following? Therefore, your ability to communicate into a person's values and associations (What they perceive will create pain or pleasure, benefits versus drawbacks) will determine how effective you are in creating a win-win experience. This is why, you want to become an influencer not a dictator. You're an influencer, not a controlling, manipulative person. Years ago, Tony Robbins hired me to help increase their revenue (If you don’t know who he is he’s a personal coach, author and business strategist that has influences million of people that from around the world). One of things they wanted was to grow their business and because Tony’s live events are very dynamic and an environment where people get immersed in the content, they wanted to increase the attendance of their seminars so they could have bigger impact. One of the main strategies they used was to go out to companies the deliver a workshop ( that added value) and at the end of the workshop offer the people an opportunity to come to a Tony Robbins 3-day Unleash the Power Within event. But it wasn’t easy for them to find the right people to go out and represent their brand and teach the workshops because some people the recruited loved to teach but they sucked at selling tickets, so that didn’t work, and others were hardcore sales people that came across as pushy and very salesy, they didn’t have the fitness and they sucked at teaching. It was frustrating to have a great message but not get it out the right way. So they had to do something different because the it had to be congruent, it had to match the message. They realized they wanted to find someone that had the blend of both… someone that could teach and could sell. They put it out there. And the plan was to get a small team of elite presenters who could represent Tony’s message. If they just had a great presentation it would all work, right? Well, it wasn’t that easy. They had thousands of people applying (it was like an audition.They had memorize a script and record themselves on video to deliver this workshop. If they passed they would fly to San Diego and do it live in front of a team that would evaluate each speaker.) But it was hard to find the right combination, and the truth is, so many of them choked, got nervous, some were really bad. They had to go through a lot to get to the best. I was one of 10 who got the gig. Here’s what’s so interesting, the secret was influence. and the secret to influence is deep caring combined with skill. My deep level of caring for people with the understanding of how to move them (to influence their thoughts, feelings and behaviors) and being present is what built my business and relationships. When I went to a company and did do a workshop, I was willing to stand up for someone’s dreams even when they didn’t themselves. I was committed to their greatness when they couldn’t see it. I recently received a message from a woman on Facebook from a video I created about my personal story (This is more than 10 years later, and this who had attended one of the Tony Robbins events) And she said, “I remember the grounded and authentic power you held. I didn’t just remember you… I remembered your name and even how to spell it. She said, Please take to heart the magnitude of the ripple you’ve created as you’ve overcome and given back... Think about it, who has impacted your life because they cared and and influenced you in some way… Understand that if you want to be great at influencing and moving people you must own the ability to move and influence you, first! You see, if you think something is a problem, if you think something is difficult, or that it won’t work, what are you the chances you’ll get me to think differently? You won’t! That’s why you want to know how to move and influence, the thoughts, feelings and behaviors of yourself, first! This way you will have a deeper understanding and caring for what goes on in others. Here’s a big problem. So many of us are afraid of influencing people. We're afraid of taking ownership of our knowledge, our expertise, our values, or even expressing our desires. We’re afraid we’ll disappoint people, that they’ll disagree or get mad at us. So we become heistent. Passive. And question ourselves. I have a client, he’s a an olympic gold medalist, and an american record holder, and one of the fastest men ever recorded in human history. I mean this dude is fast. And we’re looking at different options for how he can build a career after the career so to speak, right? If you want to increase your speed this is the dude to learn from. But when it comes to seeing his own value, and understanding what people would happily pay him to learn from him he has no idea, he gets uncertain. Which is normal, cause he has never done this before. Which is why he has me, to help him see not only his value, and how to package, price and deliver his services but also, for him to see the impact he will have in other people’s lives by sharing his gift, his knowledge and experience as a champion. Is this making sense? Not owning your influence and being afraid of what others are going to think about you, carries with it big consequences. It takes away our power. The big problem is not taking a stand for your clients, your kids, your family, your friends, your community; truly caring for the people who can benefit from your product, your service, or your wisdom. Are you getting this? You see, a lot of times, we’re more concerned with other people’s opinion about us, than we are about the actual result or outcome we can produce and contribute. We become self centered, selfish, rather than being caring centered, or client centered. What it’s really; it’s fear centered. Which makes us go into survival mode. And in this place, we don’t do anything but think about ourselves. We don’t like to admit it. It’s not very sexy. But it’s the truth. I see this with my clients all the time. High achievers, highly successful individuals and when I help them see the truth that’s when all the magic happens and their success goes to a whole other level. This is when we get them from a million dollars to ten million, ten to a hundred, or get them to finally venture out on their own, turn their marriage around or take someone from not being suicidal or depressed anymore. Now, why does this matter? This matters because if you want to be a dominating force in your field, if you want to be a dominating force in this world as a leader, how important do you think it is to become a pro at thing called influence, to truly master this? Very, right Influence is the key to a better life. Period. It’ll make you more money. Make you a better lover. Increase your energy, It will make you form great habits and break bad habits. Anyone’s thoughts, feelings, decisions and behaviors, you want to impact, in other words, whatever habits; thinking habits, emotional habits, and behavioral habits, you want to change or improve requires you to be an unshakeable master of influence… Does it sound difficult? Like a challenge you’re not sure if you can do The good news? You’re already doing it, you’ve already been doing it all of your life. The question isn’t can I influence myself and others. The question is, how can you be more more deliberate, more intentional and efficient at it? Are you influencing yourself to get closer or further away from what you want? I remember...when my wife was pregnant with our first boy, Milo. We were staying in the city of Stockholm right around the corner from a 7-eleven and in some miraculous way every night I would put my shoes on, get in the elevator and run around the corner to buy vanilla ice-cream and bananas because she wanted a banana split. Before I knew it, I had gained 20lb… It didn’t end there. After Milo was born… the banana splits continued… talk about influence.. But in the wrong direction. Seriously, there's no impact in the world without influence. You won't be able to build a successful business, if you don't know how to influence yourself to take consistent strategic action. Think about it, the right influence will control the digits on your bank account, while ineffective influence will have people in your life and in your business be missing out on your knowledge, wisdom, and your expertise. Are you following this? So the question is, how do we achieve it? How do we actually achieve unshakeable influence, and more important, how do we own our influence? How do you own your influence? How do you get yourself and others to move, to take action, to make important progress on the things you say you want? If you’re at all familiar with any of my Elite training on how to dominate your life and business without apologies, without minimizing or devaluing yourself, you would see that we focus and train on owning your dark side ( which really means, removing guilt and shame from your life and embracing all of you). We focus on owning the traits of badasses (the best in the world) to make sure you claim the traits you see in the people you admire, inside of you. Because here are two insight worth writing down...  Your self worth equals your net-worth. In other words, guilt and shame pulls you down, lowers your worth and cripples you. You can’t be or have the level of success you want as long as long as you’re imprisoned by guilt and shame. And it’s there, I promise. It’s built into your nervous system. And it’s gotta go. I am a natural born badass. You have every trait, every quality as every other badass out there. You were born that way. It’s your nature to win. Every person you know, that has accomplished what you want, you have access to those traits and resources as well. But here’s the problem, the moment you put someone on a pedestal, in that instant, what happens to you? You lower your worth. Period. It’s as simple as that. In that moment you, my friend, you lose all your power to influence, yourself and others. ...And of course, if you want own your influence, you’ve gotta own your time. If you have no control of your time, you can't influence your time and much less own it, you’ll have no impact. Other key areas to own if you want influence yourself and others? Your expertise (you can’t be halfassing things if you want be highly paid and thought of as the goto expert in your field. Deliberately, get better.), What else? Own your positioning in the world. Without this, it will be very hard to influence other people.  So it's very critical... With that said, you want to be a badass influencer? YOU have to go first. Whatever you want someone to feel, however you want someone to think, to behave, you’ve got to step into that feeling, own that behavior, and demonstrate it, first. When I was training people to deliver powerful presentations from stage so they can be confident and own it. I had to own the physicality and psychology of how I wanted them to show up first. I moved and spoke with certainty, with playfulness, flexibility in my voice. I had to demonstrate how to connect with the audience. Are you with me, are you getting this? Same thing when I worked with couples to transform their marriage. Here’s what I would do. I would start by asking, the husband or wife, “So tell me what’s going on? She would say something like, “He is always working, and he never spends any time with the kids, and the time that he is home, he’s just watching the game, and none of us get his attention. And when I bring it up, he gets mad and then he shuts down.” “He would say something like, “That’s not true. I come home, and all I’m asking for is just a few minutes to relax. Is that to much much to ask for? You’re always just complaining. Nothing I do is ever good enough for you, is it?” And you could just imagine, where it would go after this, if i didn’t stop them. Right? Very common. Blame. Criticism. Attacks. I’m sure you’ve never done that, but maybe you know someone... I literally had to train them to influence each other the right way. I would go, “Stop! You both already know how to do that. You’re masters at it. No question. Let’s do something different. I want you to repeat after me.” And I would turn to one of them. “Look at your husband and repeat after me. ‘Honey, when you come home after work, the kids and I have missed you so much.’ And I stop, have her repeat after me. Then I continue. ‘And I know when you’ve come home and want a break, I’ve judged and criticized you. I’ve questioned your intentions. And to be honest, I’ve been a real nag. And that must feel like I don’t see everything you do for us as a family, all the hard work you put in so that we can have the life we have. I’ve been more focused on what I’m not getting, than caring about you. I’ve been selfish. I know you work hard for us. I want to become better at showing how much I appreciate you. I haven’t. And that’s not your fault. It’s been my insecurities.’ I do the same with him. And I ask each one of them, “What’s true about what you just said?” 99.9% of them they all go, “That’s exactly how it is. It’s all true.” Why I’m sharing this with you? Because I have to go first. I demonstrate to them what it could sound like when you’re telling the truth. Not blaming or attacking. When you own your shit. I show them (influence them) what it sounds like to have a loving and caring marriage. You see, because, this is how we grew up. Isn’t that true? This is  how we’ve operated from the day we were born. We modeled the sounds, physicality and behaviors of the people around us. We especially model the people whom we believe will give us love and appreciation (or not take it away from us). Alright? We model people. So, if you don't go first, it's not going to happen. Therefore, you want to look at your level of conviction, your level of certainty when you're talking to people. Does your sounds and body movements ( your posture, gestures, breathing, facial expressions) communicate certainty and conviction or do you communicate uncertainty and hesitancy? Your level of conviction determines your influence. Always remember, the person with the most conviction, with the most certainty, always influences the other person. It’s just the way it is. You either influence or you’re influenced. There’s NO IN-BETWEEN. Remember this is part one of 3 in this Influence Trilogy. Here’s what  I’ll share with you in part two of this trilogy… How to identify and hit your business and life targets without resistance, without sabotage and how to influence your team to be on board. What NEVER to do when you want to influence someone and how to make it work. Why everything you’ve learned about influence is dead wrong and what you can do instead. ...And, if you’re questioning or not feeling happy about the direction of your life, it’s most likely because you’re trying to live someone else’s dream… Hey if you enjoyed today’s episode and you know someone who would benefit from it, please share it, and if you believe more people need to join our badass community maybe even write a review. How about it. I would really appreciated it. BOOM!! How’d you like that? Listen, if you're a leader of a team, you’re in sales, you’re a manager or if  your results are directly related to your ability influence, you know the importance of getting your message across and inspire people to take action. But the hardest part is figuring out how to remove friction, how to communicate without creating conflict or resistance and how to get people to WANT to do what you ask without becoming controlling, manipulative or sleazy in the process, right? This is what I’ve spent a lifetime studying so I could help them get the best results. So if you’re wondering how how to get through to people and influence them more effectively, I created a special opportunity for you to get on a call with me to get you on track with the right focus, and more important, how to maximize growth, maximize efficiency and simplify. Wanna talk? I’m only one person, so this is on a first come, first serve basis. Spots are extremely limited, so if you’re serious and you want me to personally answer your direct questions.You can apply for your spot by going to TalkToSatori.com. Again, that's TalkToSatori.com.

In this episode, you’re going to learn all about IELTS band scores, including how the scores are calculated what’s considered a “good” score  what the different band scores mean what IELTS score you should aim for  Episode resources and links:  IELTS Writing IELTS Reading Learn more about IELTS Scores Learn how to improve your IELTS band score with Magoosh! Use coupon code ieltspodcast to save 20% at ielts.magoosh.com    Episode 18 Transcript: What is a good IELTS Score? (Translations: русский, македонски, Tiếng Việt) Welcome to the Magoosh IELTS Podcast! This is Episode 18. In this episode, you’re going to learn all about IELTS band scores, including how the scores are calculated, and what’s considered a “good” score in different parts of the world. First Eliot and I will discuss what the different band scores mean, and then we’ll talk a little more about what IELTS score you should aim for depending on what your academic and professional goals are. Don’t forget to visit us at IELTS.Magoosh.com for more great resources to improve your IELTS band score. Use coupon code “ieltspodcast” to save 20% off your IELTS test prep. Okay let’s get started!   Naomi: Today we’re going to talk about different scores you can get on the IELTS, and what those scores mean. Eliot: When you take the IELTS, you will be given a score between 1 and 9 on each section of the test--as well as on the test as a whole. Naomi: So let’s start from the top. Eliot, can you tell our listeners what a 9 on the IELTS means? How are these scores calculated?   Eliot: Well it varies a little from section to section (you can find rubrics for the IELTS Speaking and Writing sections on our website--we’ll put a link in the show notes), but in general, scoring 9 on the IELTS means that you are completely fluent in English. You understand everything and you don’t really make mistakes. You’re an English expert! Naomi: What about an 8? Is that pretty similar to a 9? Eliot: An 8 is very close to a 9--it means you’re basically fluent, but you might make a few mistakes, in especially tricky or unfamiliar situations. Maybe you’re not an “expert”--but you’re very, very good at English! Naomi: Okay, I’ll take 7. A score of 7 on the IELTS means that you’re good at English, but you do make mistakes sometimes. The difference between a 7 and an 8 would be that 8s really only make mistakes in extremely difficult situations. Eliot: A score of 6 means you’re a “competent” English user. You know English well enough to navigate some fairly complex language, and even though you make some mistakes, you generally know your way around the language--and you definitely know the basics.   Naomi: A band score of 5 means you’re a “modest” English user. You definitely make mistakes, but you’re still able to understand overall meaning in most situations, especially ones that you’re familiar with. Eliot: If you score a 4, you would be considered a “limited” English user. You can really only understand basic English in familiar situations, and beyond that you have problems understanding or expressing yourself. Naomi: A 3 means you’re an extremely limited English user. You can only understand and communicate small amounts in very basic situations. Eliot: If you score a 2, this means you had a very difficult time understanding or communicating much at all. Naomi: And a 1 means you had no ability to use or understand English except for a few words here and there. Eliot: You can also get a 0 if you don’t answer any questions at all, but we figure if you’re putting in the time to listen to this podcast, that’s definitely not going to happen. Naomi: Okay, so now that we know what each score means, what scores should students aim for? Eliot: Well, it really depends on what school or program they’re applying for. Most universities or governments will have their IELTS score requirements published online, but to give you an idea of what most schools are looking for, we’re going to take you on a quick tour of some of the IELTS score expectations of schools around the world. Naomi: If you’re hoping to attend school in Australia, most of the larger universities (like the University of Sydney, the University of Adelaide, and the University of Melbourne) recommend an IELTS score of 7, but will accept scores as low as 5.5 for some programs. Eliot: University of Alberta and Queen’s University in Canada require an undergraduate score of at least 6, and a graduate score of 7. Naomi: In the UK, many of the easier programs require just a 6, with at least a 5.5 on any individual IELTS section. Eliot: But if you want to go somewhere more competitive, like Oxford, you’re going to need at least a 7...and a 7.5 would make you more competitive. Naomi: Before we find out some other IELTS score requirements, let’s pause for a word from Magoosh. Midroll: Kevin: Do you want a great IELTS score? Magoosh can help!   Here’s what you’ll get with Magoosh:             In-depth video lessons that cover concepts, pitfalls, and shortcuts             Over 200 practice questions to help you prepare             24/7 email access to a team of remote tutors ready to answer your questions Are you ready to improve your score and get into your dream program? Great! We’re ready to help. Visit us at ielts.magoosh.com and use coupon code “ieltspodcast” to save 20% off your IELTS test prep. Now back to the show!   Naomi: So Eliot, what’s a good IELTS score for students who want to attend university in the United States? Eliot: The U.S. government is one of the only governments without a minimum IELTS requirement, but U.S. universities tend to have higher score requirements than many other parts of the world. In general, you’ll want at least a 7--although a 6 or 6.5 will still allow you to qualify for many U.S. schools. The takeaway here is that if you’re applying to a competitive school anywhere in the world, you’ll probably want to aim for an IELTS score of 7...but if you’re not applying to one of the top universities, you’d be safe with a 6 or occasionally even a 5. Naomi: So, Eliot, what if someone didn’t get the score they were hoping for? Do you have any tips for improving your IELTS score? Eliot: Absolutely! If your IELTS score isn’t high enough, your first option is to resit the test--ideally after a little more studying. But retaking the test isn’t your only option. You can also talk to the university you applied to, and see if they’re still willing to admit you with below average scores. School admissions are sometimes willing to be flexible, especially if you have a strong professional or academic background. Naomi: That’s a good point. You could also consider applying to a different school that has slightly lower IELTS requirements, right? Eliot: Yes that’s an option. Plus if you don’t want to retake the IELTS, you might want to think about trying the TOEFL. While there’s no clear answer to which test is “easier”, some people have better luck with one test over the other, so it could be worth giving the TOEFL a shot. If you’re taking the IELTS in order to get a visa, check to see if there’s a different class of visa you can apply for, that doesn’t require as high of an IELTS score. Naomi: These all sound like good options...but if you tested at a 5 you probably won’t be a good candidate for most universities, and at a 4 or below it will be difficult to get a visa at all. So how can people improve their IELTS scores? Eliot: Well, here are a few suggestions. If you want a better score, you should practice your English as much as possible. Read English websites, magazines, and books. Watch English TV shows. Talk to other people in English as much as you can. This will really make a big difference in how you do on the test. You can also learn more about the test itself. Make sure you know everything you can about the IELTS: the timing, the format, the types of passages, audio tracks that’ll be on there--everything. This way you can get over any nerves you have, and you won’t be as stressed on test day. Naomi: What about getting feedback on your writing and speaking from someone who knows English, such as a classmate, teacher, or friend? Eliot: Yes that’s a great suggestion. Just make sure it’s someone whose judgement you can trust. You should also try to find good vocabulary word lists, and practice using your English vocab in context. Just knowing the definitions of words won’t be enough for you to get the score you want on the IELTS; you’ll have to know how and when to use them. Naomi: And don’t forget to take care of yourself on test day! More often than not, if a student gets a lower score than they were expecting, the reasons are physical. Maybe they were too tired, or they got hungry and lightheaded during the exam. Or maybe they were sick. Make sure this doesn’t happen to you by resting well and eating well the day before the test, and on the morning of. Being healthy, alert, and calm during your IELTS exam will make a huge difference! Eliot: Definitely. So the takeaway here is that a good IELTS score varies depending on what school or program you’re applying to, but if you have at least a 7, you’re in good shape. Naomi: And if you score a 5 or lower, you’ll want to retake the test or consider some other options--but don’t stress too much, there are lots of ways you can improve your IELTS score. Outro So what did you think? If you need more practice, check out the show notes for a transcript of this episode and links to the resources we mentioned. Oh and by the way! We’re still looking for volunteers to help us translate our show transcripts from English to your first language. If you are interested, please email me at naomi@magoosh.com with the subject line “translation,” and let me know what language you can translate into!   Thanks for listening! If you like our show, help us out by leaving a rating and review in Apple Podcasts, or wherever you listen--this helps people find us! And don’t forget to hit the subscribe button. Until next time! This is Naomi at Magoosh, wishing you happy studying!  

Don't get swiped left when applying to jobs or internships! Transcript: What can online dating teach us about applying to jobs? Learn how to get more right-swipes from employers on this episode of Zoom Out–The Career Center Podcast. Hi, my name is Nathan Wilson, Assistant Director of the Duke University Career Center. Not too long ago I was giving a presentation on the job search and I made a spur the moment connection between online dating and the actual job application process. At the time, I felt kind of silly, I was, however, amused by the number of blushing faces in the crowd. The more I thought about it them more it made perfect sense. From an evaluator's perspective they are actually almost the same thing. So if you are on one of these dating apps like Tinder or Bumble or something like that. The premise is basically the same. You're given a set of photos and a bio and then you swipe right for yes and left for no. You’ve also got a seemingly endless stream of potential partners meaning that you're not really going to get hung up on one profile or another. There are 1 million people right behind them so why get hyper focused on any one person. Well, it’s kind of the same for a hiring manager. Any job that's worth applying to will have a pretty significant number of applications… so if you provide materials that are sloppy or confusing, they aren’t going to take the time to figure it out. Chances are, they will move on to the dozens if not hundreds of other applicants right behind you applying for the same job. Think about it like this okay, in online dating, you’ve got your photos and your bio In the job search you got your resume and cover letter. Those are the parallels. If you think about it like that… Let’s take a look at some of the online dating mistakes that I found via Google search the lineup almost perfectly. Mistake number one your profile is too generic. Well sure, chances as there will be way more qualified applicants for position than there are openings. So how do you stand out? Let's say that there are 20 qualified applicants and they are only going to give three interviews and one offer. You will need something that'll set you apart from the rest. That could be an interesting cover letter. That could be the “Interests” section at the bottom of your resume. I'm a huge proponent of that. I think it makes sense cause they're not just evaluating future employees. They are also evaluating people who may and being friends. People that they have to spend significant amounts of time with on a daily basis. They want to like you. It's really easy to get lost in the shuffle if you don't stand out and your materials just like everybody else's. Number two, you haven't put your best face forward. This kind of touches on the importance of formatting in your cover letter but particularly in your resume. If it doesn't pass the “eye test” chances are, they won’t even take the time to read it. Right? If you can't make something that's visually pleasing for your resume and the formatting is inconsistent or sloppy, you’ve got a pretty tough selling convincing me that you’re detail oriented. In this case, if you know they're not going to give you too much time before they make that snap judgment you got to make sure that it looks good in the same way that for online dating. You might be the most attractive person on the planet but, number one, everybody's standards are different and, number two, let's say you're as close to objectively gorgeous as you could possibly be but all of your photos are dimly lit or let's say you're blinking in them or you have unflattering photos. Well they're not going to assume that those are just unflattering photos. They're gonna assume that that's the best representation of what you look like in real life and swipe as such. Number three, you are negative and this is an important thing to keep in mind okay especially on the cover letter. When you're expressing

Every small business owner makes important decisions every day. Some of them are rather difficult. In this episode, I talk about how to make those decisions really easy. Transcript: What’s ... Read More

Transcript: What is happening, everyone? Welcome back to another action-packed edition of CPA Reviewed, the official podcast of another71.com. As always, I am your humble host Jeff Elliott, a licensed CPA in the state of Kansas by the grace of God and to the chagrin of many. Happy whatever today is. Happy Wednesday to you. This is episode 84. So, yeah, I've done 84 of these. If you wanna be on the podcast, go to another71.com. Click on the upper nav. Ask Jeff, and it will appear in a future edition of the podcast. If you want to jump to the front of the line, you can become a NINJA Monthly member, and NINJA Monthly member get their questions answered first. All right. First up is Ninja Ashley. When you study for an exam, was there a specific or target number of multiple choice questions that you completed per day? I'm looking for a specific number if you have one. I currently set up blocks of questions by section. There are four blocks. Each block contains six sections in various orders. I selected my block order based on which sections I am strongest in and which sections I need to strengthen my proficiency. Based on the book, based on the block I shared, you can see that regulation sections two and six are my weaker sections. I would love your thoughts on my current process to get through multiple-choice questions and any general feedback to base my questions on and how many questions I should complete each night. Okay. So, I don't have a set number of multiple choice questions that you should do per day; however, the AICPA has said that the average CPA candidate spends two minutes per question on the exam. So that's under exam conditions, and that's when you are ready to roll on exam day, so. If it takes you two minutes to do a question per, or on exam day, then let's say it's going to take you maybe three, three and a half, four minutes per section, per question while you study, because you're taking notes, you're looking up for each answer explanation, and so, so, if you can do three minutes per question, that is 20 questions per hour, if you study three to four hours per day, so that's, like, 60 to 80 questions per day. So, while you're in the MCQ phase, you're spending two to two and a half weeks on your nonstop MCQ, you can pretty much budget what you're going to do there. So let's say any given section has 1,500 multiple choice questions. Well, you can do the math there. You should be doing, so I guess you should be doing 60 questions per day minimum, but I know some people do a lot. So we used to have the NINJA Weekend Challenge where people would do like 500 questions in a weekend. So that's over like two days. So you can do a lot more than 60. But, so, 60 questions, 60 CPA exam questions per day should be your minimum. Ninja Claude writes in, I have exactly 30 days left before I take FAR, my first section, and my studying is somewhat improving, and I'm feeling a little better. But I have a question about the exam itself. Is it true that they want a certain number of people to pass each time it is administered so they might actually curve the scores down if too many people do well? I really wanna get through this thing my first try, and any further nuggets or tidbits would be appreciated, especially the ones that would stop me from getting something like a 74. Okay, is the CPA exam curved? I don't know. That's been one of those conspiracy theories that have been around for as long as I have been in exam land, which is over 10 years, so. You know, when you look at the pass rates, they are like, for FAR, they're about 45, 47, 49%, pretty much every time. Does the AICPA curve them through the psychometric formulas? I don't know. Does that impact how you study? Not at all, and if you fail, does that give you license to blame the fact that you've been curved down? No, because in any given exam section, 50% pass, 50% fail, give or take, and you just need to study really hard,

Step 1 starts with the bat-signal calling everybody to the bat-cave… On today’s episode Russell talks about how he is using Trello and a bat signal to make all of his amazing ideas come to fruition. Here are some of the awesome things you will hear in this episode. -Find out how Russell is using a bat signal to get his ideas out to his team. -See how Trello is going to help keep Russell’s ideas organized so that every member does their part. -And find out how you can make a similar system work for your own team. So listen here to be let in on this awesome new system for getting Russell’s ideas out of his head and turned into funnels. ---Transcript--- What’s up everybody? This is Russell Brunson and welcome to the Marketing Secrets podcast. Alright everybody, I’m heading into the office today for a fun filled day. It’s going to be short because it’s almost Christmastime and we thought it would be fun to do something out of the ordinary. Everyone’s working their butt off and at the end of the day we’re going to leave early to go and see the Star Wars movie, which I’m freaking out about because I haven’t seen it yet. I want to see it so bad. Everyone’s got the positive and the negative reviews and all that stuff, and I don’t care what they say, there’s no way I’m not going to like it. I’m so excited. So I’m pumped about that. Also, we have an acupuncturist who’s coming into the office to poke people all day. So I’ll be going through a session today, which I’m excited for. I don’t know how acupuncture works, but I had a miraculous healing from it one time, so I’m a big believer. And I’m not even hurt, I just feel like I want more people poking needles into my body apparently. So that’s exciting. But what I want to share with you is the most exciting thing of all. So excited. It’s funny that we’ve grown as big a company as we have, with the fact that I’m not the best systems person in the world. I’m a big believer in it, just not ever been good at it. And Mr. James P. Freill, who is amazing. In the inner circle and been my friend for probably 3 years or so now. He came in originally and set up our Trello system, and it worked really good for a week, and me as a bad manager of it, it kind of fell apart. I hired him again later, he came back and set it up again, it worked for a while and then fell apart. And then the third time I did it, so three times he’s helped me set this process up and the third time it lasted longer and then eventually kind of fell apart as well. So eventually I was just like, you know what, how about we just hire you to actually come and run this thing for us. So we hired him for the next six months and he literally moved to Boise, like a block from the office, which has been really fun. And now he’s living next to me as we’re doing everything and systemizing everything. And what we’ve been focusing on is something I think everybody should do. Because as you know, you’ve listened to my opinion on this before, your business is not the thing that you do or sell, the business is the marketing of the thing you sell. So I think every company, the real company is your own marketing and advertizing agency. That is the company. And then what you sell is incidental, it doesn’t really matter. I can plug in chiropractic, I can plug in dentistry, I can plug in supplements, it doesn’t matter. Your business is the marketing. So I was like, we need to build a marketing agency where we are our only clients. So we build this marketing agency out and there’s a funnel building team in the agency and there’s the traffic team, and it’s been really fun because he’s going through all the stuff we’ve been doing for the last decade that we redo every single time and he’s been trello-izing it and systemizing it and all sorts of stuff. But the biggest thing we realized, when I have an idea, it’s like the idea, I have that moment where it’s like the flood of inspiration. And for me, I don’t know if it’s this way for everybody, I’m assuming that, I wasn’t this way when I began, but the longer I’ve done it and the more I’ve immersed myself in it, when I have the idea, I see the whole thing in my head. I don’t know if that makes sense. It’s not a vision, I don’t know, maybe it’s a vision. But it’s like, as soon as the idea comes, all these connections, all the things, everything I’ve learned and done and seen over the last 15 years in this business, it’s like as soon as the idea hits, I see perfect clarity what it looks like. I know, I see it really fast. Then I freak out and try to explain it to everybody really fast, which is why I talk so fast, because I’m trying to get it out of my head before I forget it. I’m trying to explain the whole thing. And usually, whoever is closest to me, I grab and I explain it. So usually it’s Dave’s there, Melanie’s there, sometimes Dave’s there, Steven’s there, whoever. I just grab people and I’m like, “AHHH” and I freak out and tell them the whole thing. And everyone’s excited and we go and run and do our things. But then we try to relay that to the next part of the team and then next part of the team. And eventually it’s like, playing telephone booth and everyone forgets and then, even Dave and Steven who were there initially, they’re like, “Remember on the white board we doodled this thing.” And they’re like, “What’s that square again for? I have no idea what’s actually happening. I remember you had a squiggly line here that was really important, but it just looks like a squiggly line now and I’m not sure exactly was it is.” And we always try to…we lose all this stuff. So we’re like, man, how do we capture that moment of inception when the first big idea hits? How do we capture that so we don’t lose it? So in our trello process system now, it’s so cool. We’ve done it twice to test it out. But we literally…the way it works is like step one we have the aha moment, this is the idea. And the second we have that, I log into voxer and there’s a group with the entire agency in the voxer group and I literally send them the a gif of the bat signal. So boom, they get that which means, “oh my gosh, Russell had an idea. Get to the bat room.” So then we set up the Zoom room, which is a Zoom room, we call it like the bat line or the bat cave or something like that. So as soon as I set out the bat signal then every…then I’ll send out the direct link to the bat cave, then everybody who is able to jumps on. And then right there I open the Zoom Room on my computer, from a white board I’m like, “Oh my gosh guys..” and I explain the whole thing as it happens and it records the whole thing. So the whole thing’s being recorded and I go through the whole thing and anyone who’s able to come, comes. And obviously not everybody can come every single time. But whoever’s there comes, we explain the whole thing, we get excited, and I map out the vision on the white board, I explain things and then when I’m done I break down, “okay here’s the whole vision. I need so and so to do this part, so and so to do this,” and I explain all the different pieces. And then when it’s done, I stop the recording, upload it dropbox, post it in trello, here’s the vision and then here’s the, I take a picture of the whiteboard, here’s the whiteboard of the vision, here’s the video of the vision. And then I vox that out to everybody who may have missed the call. Here it is. And then that happens and the person on our team who does the project management stuff, which right now is James and John, but eventually we’re going to be bringing in somebody full time to do this part, then goes and watches it second by second and basically builds out all the trello cards based on the vision. And then everyone’s got their stuff, trello cards, deadlines, everything. And it just all magically happens and it is the coolest thing in the world. So we did it twice, two days ago and then yesterday. We’ve done two bat meetings. These aren’t like new aha moments, but it’s like new funnels we’re relaunching, so everyone’s got a little piece of this puzzle that I have in my head and we’re all working towards it, except for now everyone knows the whole vision. And it’s insane, just the clarity, for me and I think everyone on the team has now, it’s just like, “Oh, that’s what Russell’s talking about.” Or people are like, I’m watching the office when I walk around, they’re rewatching the video like, “Oh, that’s what he’s talking about.” Or like, “In minute six of the video you said this, what did you mean again?” And then I can, it’s just really cool. It’s simplifying our process, I’m not repeating and re-teaching and re-explaining and re-showing things a million times. Oh, and the other cool thing is after we got the whole thing done, then Jake on my team, he’s taking my whiteboard doodle and then he actually is going into Photoshop or illustrator or whatever he uses, and if you got the Funnel Hacker Cookbook, you know the little images of the pages and funnels, he’s actually building out a map for the funnel I sketched out in that , so we have a pdf of the actual map of what I doodled out, but it’s very specific. Like, “Here’s page one, page two, page three. Here’s the email sequence. Each sequence is here and goes to here.” We have an actual map we’re building off of as well, as opposed to some doodles I gave out. Anyway, it’s just getting really, really cool so I’m excited. We’re systemizing the crap out of everything, we’re speeding up our processes, we’re making it so we remove me from a lot of the things I’ve been doing, just because they’re stuck in my head, and getting out into a spot where other people can help facilitate it. And it feels good, it feels freeing, it feels exciting. So there’s an idea for those of you guys who are trying to figure this process out and trying to get the vision from your mind out to your team. Do a batman meeting like we’re doing. Send out a bat signal, bring them all to the bat cave, record your ideas, and then you’ve got it archived as everyone starts building and driving traffic and all those other pieces that come with it. That’s it, I’m excited. Anyway, I heading in right now, I’m going to get some acupuncture, work on some funnels, I’m probably doing the batman meeting, we have four projects we’re trying to do by the end of the year. So I’m doing four bat meetings to catch everybody up, then we’ll have all our marching orders before the end of the year, then I’m heading to go see the new Star Wars. So excited. Alright guys, that’s all I got. Appreciate you all, have an amazing day and we’ll talk to you guys soon, bye.

A few cool stories that will hopefully re-align what you define as what you actually earn. On today’s episode Russell talks about doing what you said you were going to do instead of trying to lie, cheat, and trick your way into money. Here are some of the other insightful things Russell talks about in this episode: Why Russell gave back 8 figures to Pruvit, even though he had signed a contract to have equity in the company. And why it’s important to only take the things you have actually earned. So listen here to find out why integrity is more important than money. ---Transcript--- What’s up everybody? This is Russell Brunson and welcome to the Marketing Secrets podcast. Tonight we’re going to be hanging out and talking a little bit about the fact that nobody owes you anything and you should just be grateful for the opportunity. Alright, I’m going to share with you guys some stuff tonight that I don’t normally share. Probably, I haven’t decided if I want to share normally or not. Anyway, I’m going to go into that here in a minute. But I wanted to share one idea that’s completely not related to marketing, maybe it is. Who knows? Right now I am eating this, I don’t know if you can see this. If you guys are sitting here, I’m in my kitchen. This is my dinner. I share this because right now I’m on this, “How to get ripped before Funnel Hacking Live” diet with Bart Miller. It’s been funny, he’s got me working out, doing all sorts of stuff, but also had me eating a very specific way. And I knew that there was no way that I was going to be able to stick with it. In fact, the first day Dave and I, Dave’s doing it with me, we both went over to the grocery store and bought stuff and it was like $50 for that one day just to eat stuff. We just bought packs of chicken breasts and broccoli and it was horrible. And the second day, I brought turkey from Thanksgiving, you know a little bit ago. And then Dave ran out of time to buy food, so he literally had his son go and buy him packs of deli meat. So he sits there all day eating packs of deli meat. And by day two we were like, we will never actually do this, because this is too hard to actually live this way. Which I’m sure is why a lot of people don’t lose weight and probably other things in your life you don’t do because it’s too hard to consistently do it. So we went online and found someone here in Boise who cooks meals. So we gave her all the macros, micros, all that kind of stuff of what it needs to be and then everyday she literally makes us three meals, drops them off in the morning all perfectly cooked, fine tuned, healthy with exactly the carbs, macros, micros, fats, proteins, everything that is perfect to actually what it’s supposed to be. So that’s what I’m eating now. This is my third meal today and it’s nice not to think and just grab it and eat. So I recommend it for any of you guys. And it’s not that expensive. We’re paying $300 a week for this, which if I was to go out one meal a week, that’s way more than three hundred bucks. This is three meals a day and plus it keeps me, all I’m allowed per mouth is what she puts into the boxes, that’s it. So just a thought. Find someone to cook your meals for you and do other things that are keeping you from getting the goals you want. Alright, I digress. What I wanted to share with you guys today, or tonight, is pretty important I think. So it, I was going to share one thing, but there’s stories I can’t tell. So there’s been, honestly three or four situations in the last two weeks that have been insane. It’s been probably some of the hardest two weeks of my life, when it relates to the negative sides of business. So for me, it’s been funny because I’ve been trying to block it and defend it because I need to keep moving forward and the negativity of stuff can keep me or you or anybody from moving forward. So I don’t want to share those specific stories, but the way that people dealt with them was really, I don’t think right. So I’m going to leave it at that. I’m not going to go deeper into it. But what I do want to share, I want to share something that actually…I want to share this not to brag, that’s not the point, but to show I practice what I preach. I don’t just talk about this stuff, but I actually believe it, because I think that’s important. So that’s the only reason I’m sharing this story and hopefully it will help some of you guys to think about how you deal with stuff in the future. Hopefully it will help at least somebody out there. Some of you guys know that a couple of years ago there was a company that got launched called Pruvit. And I was part of the original team that helped launch that and I was the dude who wrote the script for the animated video. I had my animators animate the whole thing and that became the campfire video for that company and in exchange for me doing that initial stuff we negotiated some equity in the company. The equity right now, looking at where the company’s blown up in the last three or four years, is worth insane amounts of money. Well over 8 figures, probably closer to…..well, it’s insanely a lot. I negotiated that ahead of time, and then I was going to do a bunch of other things for the company, and just for some reason some of the things didn’t work because it was hard within the company. Network marketing companies software makes it hard to do some of the funnels and things I was planning on helping with. So that was kind of hard and then Clickfunnels was taking off at the same time, so I was focusing there. When all was said and done at the end of the day, I didn’t do what I thought I was going. But what I did have was this really cool fancy thing called a contract that I had signed that said I owned x% of the company. The situation with the multiple people this week, it was not this same situation, it was something kind of like that. Where people didn’t pull their load and then they’re demanding this justice. It was unjust because they didn’t do anything. It makes me so angry and frustrated. So I was thinking about that with myself and I was like, I’m in the same situation here. Based on what I negotiated three years ago, I own x% of this company. And while that’s awesome and it’s worth insane amounts of money, if I’m completely honest with myself, it is not fair. Not to me, it’s not fair to them. And if I was in their situation, I know in my mind that I would be annoyed by me all the time. The very thought of me, “Russell got this thing, and he did this little thing upfront and then we haven’t heard from him in the last three years, doing his own thing, running his own direction.” And instead of being like, “Hahahaha, I got the contract, you owe me.” I actually actively reached out to them and said, “Hey, I don’t feel like I deserve this.” And Brian who is the owner of the company of course is like, “No, no you totally deserve it.” And I’m like, “I don’t and I’m okay with that. I thought I was going to be doing this, this and this for this movement and I didn’t. I wasn’t able to. Some things were because of technical things didn’t connect on the funnel side, some of it was because I didn’t have time. And I didn’t do what I was supposed to do. It’s not fair to you and I want someday when you sell this thing for you to be mad at me or angry at me when you have to give me this huge check because I didn’t deserve it, and I didn’t earn it and I don’t want it.” He’s like, “Well this is kind of weird. What do you want?” and I was like, “For what I did, I think this is what would make sense.” And it’s literally like me giving back 8 figures worth of cash and just being like, “Here you go.” And taking something way less. Because that’s what I actually earned, and that’s what I deserve. I think he was kind of confused, then he said okay and now we’re making the transition, the shift away and I’m signing away my equity in exchange for something way less, because that’s what I actually earned, and what I actually deserve. So that’s what I want you guys to start thinking about and doing. In a situation with a business partner or a friend or an employer, whatever it is, get what you actually deserve. Don’t get more. There’s this weird thing inside where people think they deserve everything. It’s ridiculous, it’s insane. I wouldn’t have believed some of these things if they didn’t happen to me over the last two weeks. But it’s insane what people feel like they deserve, even though they don’t deserve. Because of something, they feel like they….it’s so infuriating to me. I remember I had a chance to hear this guy speak a little while ago name Nido Qubein, if you guys never heard of him, he is probably the best speaker I ever heard. I heard him probably seven or eight, longer, probably ten years ago now, at a Dan Kennedy event. And I think he’s like the CEO or something of Wonder Bread and a bunch of other things. He’s an entrepreneur and he actually came over to the country with like $20 in his pocket and built this huge empire. He’s an awesome dude. In this speech, I’m totally going to slaughter because it’s a decade ago that I heard it, I don’t remember all the details, but I do remember the feeling I got and the message. But he talked about how he basically got a job as the, I don’t know what they call them in college, he was in charge of this college. The college had been struggling and he came in to turn it around. And he came in the first week, he worked really hard for the first week and then when he came in they handed him a paycheck. He said, “What’s this for?” and they said, “This is your paycheck.” And he said, “Well, I haven’t done anything yet.” And they’re like, “Well, you get paid every two weeks, that’s how it works.” So they gave him the check and he sat at his desk and said, “I did not earn that.” And he kept working and working. Two weeks later they came in to give him the next paycheck and he’s like, “What is this for?” and they’re like, “That’s your paycheck.” And he’s like, “I didn’t earn that.” He put it down. He kept trying to, his job, his role was to transform the university and he couldn’t do it, he kept trying and it took him a while because it’s a big thing to do. And eventually, I can’t remember, a year or two years later, whatever it was, he transformed this university and had this big impact. At the time I guess somebody came in his office and he had this stack, five or six inches tall of these envelopes and somebody said, “What’s that big stack?” He said, “Those are the paychecks they keep giving me, but I haven’t earned them yet so I’m not going to…they’re not mine.” I remember hearing that and just being like, that’s the right attitude. I don’t know, as opposed to the other situations, where you try to slip your way in and if you don’t get what you want you try to sue somebody. Or you try to get a contract signed, you try to sneak in, or you stop doing what you committed to do. Or whatever that thing is. It’s insane to me. And like I said, it’s happened four times in the last six weeks. Dang. That people have done that. Where they feel like they deserve something, so they’re threatening to sue. Or they feel like they deserve something because they have a contract, they didn’t actually do what they committed to do, all these things. It’s just so frustrating to me. That’s not how I want to be remembered. I want to be remembered as a person who actually got what I earned, and I showed up and did what I said I was going to do and if I didn’t do what I said I was going to do, I didn’t take what I contractually signed to because the contract said, because I know inside my heart that I broke the contract. I didn’t do what I said I was going to do. I’m not someone who wants to come in and try to get what’s not mine through threats. It’s just ridiculous. I want to be the kind of person who someday I can tell my kids, I can tell my grandkids, hopefully someday a thousand years from now, someone’s going to watch this podcast. Someone in my posterity and be like, “Wow, great, great, great, great grandpa Brunson was a man of integrity. He actually did what he said he was going to do. When he didn’t earn something, he didn’t contractually trick somebody. ‘well, they got a contract so it kind of sucks.” No, I freaking gave it back to them because I didn’t earn it. And I took what I did earn. I hope that rings true to some of you guys. If it does it will be worth the rant for tonight. So I hope it does. And if you haven’t heard Nido Qubein speak, I’m going to try to find…I bought a bunch of his stuff back in the day, I wonder if I could find that presentation where he talked about that. Because it was so impactful for me just to hear that and realize that’s how we should be working. Just because the rest of the world shows up to work, falls asleep and gets a check every two weeks. Us, the people who are producers, who are moving forward, that’s not how we should look at things. We shouldn’t be okay with that when our team is doing that. We shouldn’t be okay when people around us are doing that. We need to earn what we earn and go out there and do the thing. That’s the goal. And if you do work your butt off and you do, do the thing, you do earn the money. Be proud of it. Don’t hide and be embarrassed, you actually worked your butt off and you deserve it. But don’t do it the other way around. Where you trick, cheat, scam, lie, whatever it takes to get what you think is yours because it’s not yours. You don’t actually deserve it. You should just be grateful for the opportunity. So that’s where I’m leaving this one. I’m grateful for the opportunity Pruvit gave me, excited……it’s funny, I should be so sick to my stomach about this, but I have no issues. I’m so excited to be giving back this equity in exchange for something that’s really cool, that’s a good fit. It’s good and I feel good about it, and I’m going to sleep really, really good tonight because of that. That’s what really matters. So hopefully that helps somebody. Hopefully my great, great, great grandkids are watching this and they straighten up when you hear it, because it’s important. That’s what I got. Thanks guys for listening, appreciate you all. Have an amazing day, bye.

Be a fly on the wall during the ClickFunnels partner meeting and hear the #1 thing each of us learned on our journey so far. On this episode we get to hear from the entire Clickfunnels partnership team. They all share the big takeaways they have received as they have watched the company soar to over a hundred million dollars a year in revenue. Here are some of the cool things you will hear. How Russell learned that having a great partnership and team was better than being on his own. Why Todd thinks it’s important to have someone who is obsessed with the product you’re selling. Why Dave thinks the Dream 100 is so important. How John prioritizes and delegates to make sure everything is done by the appropriate people. Why Brent thinks it’s important to stay small and nimble as long as possible and why you shouldn’t sweat the small stuff. And why Ryan believes that constraints are not a limiting factor, but what helps you focus and succeed. So listen here to find out what the Clickfunnels partnership team members have learned that have lead the company to surpass their goal of a hundred million dollars in revenue a year. ---Transcript--- What’s up everybody, this is Russell Brunson. Welcome to the Marketing Secrets podcast. Today is a special episode, we’re here above the ice right here, there’s hockey happening down there. But we’re in our partner planning meeting, here are all the cofounding partners of Clickfunnels, hanging out and plotting world domination. The theme of today’s event and the theme of this podcast is this: It comes from social network, millions of dollars isn’t cool. You know what is cool? A billion dollars. Alright everybody, so welcome back. We’re excited to have you guys here. We’ve been here locked up in this awesome office for the last day and a half planning world domination and how to make Clickfunnels better for you as a user, how to get more of you as users, so we can serve more people, more audiences and more entrepreneurs. It’s been really, really fun. We’ve been going around plotting and scheming and planning and creating and doing and a whole bunch of really fun stuff. So I thought we’d take a quick ten minute break here and I thought it’d be fun because we actually had a call yesterday with, I guess they’re not really competitors, a cool company that we like what they do. We’re potentially interesting in maybe buying them or whatever. It’s funny because they’ve been watching what we’re doing, obviously and he’s like, “You guys are what, 10 million dollars a year in revenue?” and we’re like, “No.” So in case you guys are wondering, we passed $10 million in revenue year one. We’re year three. So I thought it would be kind of fun to maybe look at this, a little bit ago, like 2 months ago we passed a hundred million in revenue. So we went from zero to a hundred million dollars in about 3 years. And I wanted to say what was the biggest aha that each of us individually got, that we’ve learned in that process. So you guys get ideas from everybody inside the team here. So just a really quick intro with everybody, then I’ll share my aha and then move on. So I’m Russell, I’m the nerd who is the dancing monkey who’s talking about Clickfunnels all day long. That’s what I do here. This is Todd Dickerson, he is the genius that built all of the original Clickfunnels and look at that beard, so manly. Over here, this is Dave, he’s all the business development stuff, he’s got the retro Clickfunnels shirt on. Then over here is John, he does all of our ads, and if you see us every day on every platform it’s because of that guy, so blame him. Over here we have Brent Coppieters, he does all our operations stuff and he’s going to be transitioning to a bunch of our new, something we can’t talk about live or publically yet. It’s going to be cool. And this is Ryan, what’s up Ryan. Ryan is the genius who is always coding. So I thought it would be fun to give you different people’s perspective, because obviously we’re all in different parts of the company, lifting different parts, doing different things, so I thought it’d be interesting to hear everybody’s ideas. So I’ll start with mine. So I think the biggest takeaway, I shared this last night with these guys, is as I was growing my business initially, the first 8 or 9 years I was very, I don’t know what the right word is, scarcity mindset or whatever. Where it’s like, I am Russell. I am the leader. I own the company, and all these things. And I think I had one or two deals with partners that went sour because I was like, I will never have a partner, I will only be me. It’s funny, with that mindset and that attitude, we were able to get to this level and we kind of camped out there. And I’m lucky for me, Todd came in. Trojan horsed his way in, where he basically worked for free for an entire year, which was awesome. And then we worked together for a couple of years. I don’t even know how many years it was ahead of time, a couple of years before that, and then we had the idea for Clickfunnels. We were sitting in an office in Boise, we bought the domain, we were going to call it something different and then we finally found Clickfunnels, we bought the domain, then for a whole week we were mapping out on the whiteboard everything. At the end of the week, and this is to kind of take you back, this is on the backend, we had 100 employees, the whole thing collapsed, we had to fire 80 people. I had to go from a 20 thousand square foot building to a 2 thousand and we could barely afford the rent. It was the most humbling, painful time of my life. I think that the Lord or whoever, whatever you want to call it, humbled me to a spot where I was willing to say yes to this. And I am so eternally grateful that I did. But at the end of that week Todd was like, “Okay, I’m going to go back to Atlanta. I’m going to build this thing, the Clickfunnels thing. But I don’t want to do it as an employee, I want to do it as a partner.” And the Russell two or three years earlier than that would have been like, “Um nope. This is the Russell show.” And I would have done something stupid like that. But luckily I was at a point where I was sufficiently humble. I was like, you know what I’m going to do that. And I’m so grateful that I did because then Todd built Clickfunnels. Holy crap, seriously. It’s insane. And then after that, that’s when we brought in these other guys as partners as well. They’re all rockstar people. It wasn’t just like, “I’m going to give you a base salary.” Or whatever. It was like, “Okay, come in and become a partner in this thing.” For me it’s like, as you find the right people and incentivize them….If I were to ever build a company again, I would never build a company where Russell’s the thing. We went and watched Justice League last night, so maybe this is because it’s in my head. Justice League, Avengers, Batman, whatever. I would literally, if I ever build a company again, the initial thought will be, I’m going to build my Avengers team, my Justice League. I’m Batman, there’s Iron Man, everyone’s got their spot. Ryan’s Wonder Woman, I just want to look like Aqua Man, that dude is ripped. But if I ever start a company again, the first thought will not be, what product should I sell? It will be what team should we assemble? And then I would carve out where everyone’s roles were going to be. I’m not going to be CEO next time, so any of you guys can pick that, I’m done after this. But we each pick our different roles and then from there, collectively, be like, “What should we create? What should we build? Who should we serve?” And then we’d go from that. So my biggest takeaway from going from zero to a hundred million dollars is definitely give up control, build your Avenger team ahead of time, because Russell Brunson could have never gotten here. It took these guys and the team we built to create that. Anyway, there’s my number one. So I’m handing it off to Todd now to share the biggest thing he’s learned from going from zero to a hundred million dollars. Todd: What’s funny is that I was actually thinking about saying very similar things. One of the biggest things is the team. Seeing how to build a team around you and actually do things as a team as opposed to by yourself independently. That’s how I’ve always done things in the past, on my own more or less, same type of scenario. But I think something else that stands out to me is having someone who is obsessive about the product itself. We always talk about how marketing is the big thing, and it is. But if you’re focused on the marketing, you still need someone on your team that is obsessed with the actual product. Making sure you’re delivering the best possible thing to people. So when you sell it to them, they actually like it and they come back and want more. So that’s my other big epiphany I think that I’ve had over the past… Russell: Especially in our world. Our world, everybody’s obsessed with marketing, rightfully so. A lot of times if you’re in the marketing and product, if you do them both, it’s really, really hard. I tried to build software companies in the past where I was like the marketing guy, plus trying to convince the developers how to do it. Whereas with this, you were able to run with the product and I could just sell. Todd: Absolutely. That’s why I think that’s worked as a great partnership. Russell focuses on the marketing and I focus on the product. And I think having that really makes a difference. Pass it on to Dave here. Dave: Hey there. So we talk about this all the time and I cannot express the importance of it, and that’s the Dream 100. So I took a look back on everything that’s happened as far as first of all having an amazing product and then amazing leaders, and then Todd and Russell, the two of them are amazing together. I think the part for me, is I look at everything we’ve built over the last three years now, is the importance of the Dream 100. Originally Dream 100, as far as affiliates, and even most recently when we did the book launch, what I really learned a lot from that was the importance of understanding it’s a Dream 100 per platform as well. So as far as your influencers, where are they at? Are they on YouTube, are they on Facebook, are they on Twitter, or are they in Instagram? Wherever they might be. And then as recently, as far as, a new Dream 100, as far as hiring partners that you really want to end up working with long term. So for me, I think the most important thing is when you start looking at building something, is really identifying your Dream 100 and then being very, very consistent in continuing to mail out every single month to them. Establishes and builds that relationship with them, they get used to seeing you. It’s been fascinating as we’ve gone out and traveled and go to these different places and people remember the boxes and things that have been sent. And they’re like, “Oh, how do I get on that list?” And if they’re asking to be on the list, I don’t need them on the list, I don’t need them basically. But the reality basically says that it actually works. So I would say, in building a hundred million dollar company, and any size company I would definitely say Dream 100 is one of the most important things. John, up to you. John: Alright, so a really interesting journey we’ve been on. It’s been so much fun. One of the things that I’ve learned which is just huge, is prioritizing your time and your tasks. I mean, especially when we’re all internet entrepreneurs, we’re on the computer, it’s so easy. The computer is a gateway to anything. So a huge thing for me is to, before even opening the computer, physically write down or use your phone or use something else that’s not your computer, to structure out. We all do this, Russell does this, I do this. We structure out what we’re going to do.What are the next things I need to do? Because if you can get that basically spiritually created, if you can get that thought through before you actually begin, then it changes everything. Then you’re actually getting through stuff instead of just fumbling along. It’s so easy because we’re all bombarded with a million different things, we could be paying attention to a million different things. Only some of which are really going to move the needle. And the other thing is, especially as you grow your team, as you get more people working with you, it’s about….So I build out that list and then the next thing I ask myself as I go through that list is, “Okay, who can do this? Who can I get to do this? Who can I get to do this?” And that specific question, as I go through the list, as who can I get to do this, that allows me to go through and delegate as much as possible to team members, so then I become more of a leader. Because it’s so easy to just be like, I could just do it all. Yeah, you can probably. But maybe you shouldn’t be doing it all. You know, that’s something to think through. So build out that list, really think through it before you start to take action in the day, prioritize it and then go through and glean through the list and be like, “Who can get to do these things.” Assuming you’ll be doing none of them. Of course there will be a handful that you end up doing, but that way it’s just a mindset that will help you get things delegated properly. Here you go Brent. Brent: Awesome. Hey everybody, it’s good to connect with you. I just want to express how much we appreciate you. Everybody who follows us, who’s obviously dedicated listeners of Russell’s program. It’s funny, more and more as we travel with Russell, even locally here in the Boise area, he’s getting like, people recognize him all over the place. They see the jeep, or they see him in the hallway of the hotel and they’re like, “Hey, I’m your neighbor.” Just these random……Albertsons…..it’s just funny. Anyway, a couple of things. I’ve had the privilege of working with Russell for over 11 years and the one thing I think that you just cannot replace, or that’s absolutely needed is hard work. You have to be dedicated in getting this business and be willing to sacrifice what you need to sacrifice to get going. Another thing that I think we’ve learned through this journey is stay nimble and small as much as you can. Don’t go out and try to lease some big office space until you’ve got sales coming in, consistent sales, your business is in good shape that way. Another thing that we’ve kind of followed here in our company is we’ve been slow to hire and quick to fire. Building a team, and Russell’s done a tremendous job of this, obviously we’ve got great partners here. And then that has extended to our team members. Again, we love all our team members. We are essentially a great family of likeminded individuals who are focused on a goal. And the leadership in this company has helped us all work to achieve that goal. So that’s been awesome as well. So stay small as long as you can, be nimble, be humble, but you gotta work hard. Once you do those things, don’t sweat over the small things. We’ve had different variations of an employee handbook, and I’m just finally getting it out here in the next few weeks. And we’ve been in business three years. So don’t stress about the mistakes. We were somewhere, we were at an event in Denver a few weeks ago, it was related to customer support, and that’s very normal. For small startups, that’s very normal. Those things just come, but don’t worry about those little details. They work themselves out. But work hard and you’ll achieve that success. So I will hand this over to my buddy, Ryan. Ryan: So I love talking about this topic, and I think it’s best summarized as, “Worse is better.” You can do a lot more than you think. Gary V told us that when we met with him on the social media side. We’re like, “We already do everything, we already do a ton, we’re on everything.” He’s like, “You can do more.” And I think this is true on everything we do in engineering, everything we do when it comes to product. You’ve heard it in every single answer from everybody to some degree. But I think the killer, underlining subtext to all that, is that constraints are not a limiting factor. They force you to focus, the focus forces you to prioritize, that forces you to do the one thing everyday that’s most valuable so that you can compete with somebody who’s got 40 million dollars in funding and you’ve got three guys in an office trying to figure it out because it makes you laser focus on the thing you have to do every single day. That’s what enables you to compete at a higher level, that’s what enables, and I believe the most important thing we’ve done in our culture is force everybody, from hiring decisions, to business processes, don’t worry about the handbook, don’t over complicate this, simplify this. Because those constraints are what make us as powerful as we are and what enable to be a hundred million dollar company with a hundred people. To grow to a billion dollars with fewer resources and a fraction of the budget and everything else. Everyone else who’s competing with us, they have no idea how we do it. They’re all like, “Wait, how many engineers do you have? How do you do this? How big are you?” it blows their mind and I think that’s the thing they miss. Those constraints are what enable us to do it. Our weaknesses are our strengths and people see them backwards. And we see it the opposite. That’s why everyone’s so blown away and why nobody gets it. I think that’s our secret sauce in many ways. So I love that. That’s our thing. That’s what I learned, that blew my mind. Russell: That’s awesome. Well, I hope you guys enjoyed this episode. Its fun hanging out and we just want to thank you guys so much for allowing us to serve you and serve your audience. We love what we do. We’re obsessed, we’re passionate, we’ve been up for the last two days going crazy trying to figure out ways to do it better. You know, for us, a lot of people say, “You guys made it to a hundred million. That’s crazy.” That’s step number one for us. We’re just getting started, wait until you see what’s going to be coming out over the next twelve months and beyond. We love you guys, we appreciate you, we’re so grateful for the ability and the right and the gift we have to be able serve you guys in what you guys do. So thanks again so much for everything and we’ll talk to you guys soon, bye everybody.

The two most important things your can do between now and the end of the year to double your business for next year. On today’s episode talks about his upcoming meeting with his partners to plan next year, and goes on to explain why he’s simplifying his value ladder and his life. Here are some awesome things you will hear in this episode: Why it’s important to have a planning meeting with your partners to decide what you want to achieve for the next year. What kind of things Russell is doing to simplify his value ladder and why he’s doing it. And why Russell is turning off two programs that each do well over a million dollars each year. So listen here to find out how you too can simplify your value ladder. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. Hey everyone, so I’m out walking, I just took the garbage out. If you look out here it is getting close to Christmas time, Thanksgiving is over. For those who are watching the video, these are the lights we have wrapped around our house, lighting up for the Christmas holiday, which is kind of fun. So I’m just going to walk around here so you guys can see my face and get enough light to connect on camera. For those who are listening in, I hope you had an amazing holiday, Thanksgiving, getting ready for the end of the year. The end of the year is always a fun time for us marketers and entrepreneurs because it’s focusing and planning for the beginning of next year, which is coming soon. So it’s kind of fun, we got not this week but next week, Todd and Ryan and everyone’s flying here to Boise and we’re going to be doing a big partner meeting and planning out the rest of this year, world domination for next year and set our big HAG’s, our big hairy audacious goals, figure out what we’re going to do and reverse engineer that to make it possible. It was kind of fun, I was watching a podcast I did last year that basically said, “These are our goals, here are the five Hail Mary passes we’re going to do to try to hit those goals.” If you haven’t listened to that podcast, rewind to about a year ago and listen to it. That’s what’s going to be the goal of this meeting. We’re going to set our big goal, what we’re trying do and then I’m not going to just have one execution plan, but here’s four or five things we’re going to do to hit that goal, if one or two of them hit, then we’ll hit these crazy big goals. That’s what we’re going to be doing, not this week, but next week. So I’m sure I’ll be doing podcasts from there talking about it. But I’m excited for that. If you haven’t done that yet, make sure this year before the end of the year that you spend some time and block it out with your team and do that. Figure out again, what’s the big goal, and reverse engineer what you gotta do to make that happen. And then from there figure out 3 or 4 different Hail Mary passes that you gotta throw to get your big goal. So that’s kind of what we’re going to be doing, I’m excited for it and it’s going to be fun. So what I wanted to share with you guys tonight really quick before I head back in, because it’s a really beautiful night. It’s not too cold, it’s just kind of nice for a little walk around the yard. So what I’ve been working on, on my side, and I talked about this a little bit after inner circle meetings, one of the big aha’s. It’s kind of funny how we go through these cycles, we know things and then we forget them and re-realize them. But the Dotcom Secrets book we talk a lot about the value ladder, right. And it’s funny because ever since we launched Expert Secrets we haven’t talked as much about that. Because Expert Secrets is all about figuring out the first part, the what and how. What are you selling and how are you selling it. So it’s like figuring out how to create your offer and how to position yourself, create your mass movement, figure out what you believe and what you don’t believe, what’s your future based cause, who are your people, all those kind of things. And then you create a message, presentation to get people to follow you to sell your products and that process takes a little while. You gotta re-do your presentation four, five, or six times until you get it perfect, and then you’re driving traffic and you keep doing that. And eventually if you do it enough times, follow the process, do a webinar live every single week for a while, keep tweaking and changing based on what we talked about in the book, eventually you hit it and you know you hit it because you go from $0 to a million dollars fast. That is when you’ve figured out the what and the how. What it is you’re actually selling, and how you sell it. So eventually you get that figured out. Now the next phase is really shifting back to the Dotcom Secrets stuff. Now you got customers coming in, and this is where entrepreneurs start freaking out because then they start talking about the value ladder. I need upsells and downsells and backends and frontends, and they start going crazy. And what I want to talk about is the big aha I had from the inner circle meetings. I’m watching the people that are crushing it and the ones who are struggling, and the consistency amongst the people in the inner circle that are killing it is that most of them came in and had one thing figured out, and they got that working. That’s about the time they joined the inner circle, right. Because people need to be making about a million bucks a year to be in there. So it’s kind of the fit, right. So they came in the group then, and then they’re trying to figure out what’s the next, how does it all work? And really what’s interesting, the people who are growing the fastest, what they’re doing is they’re very systematically building out the backend of the value ladder. And most value ladders are simple, in fact, traditionally most people making money, they focus on the middle first. The webinar or something like that in the middle. They build out the backend, whatever that thing is, and then that’s done. You have the middle and the backend and it stops. You don’t keep creating any more backend stuff. That’s the end of it. And then what your business is moving forward is creating new front end offers that bring people into the middle of the value ladder, which is essentially the backend. And I started looking, it was interesting, I lost my way, I’d forgotten these lessons. It’s funny, I kind of created them in the Dotcom Secrets book and I forgot some of them. It’s been a little while since I revisited those thoughts. And what I realized is that my value ladder came and kind of split up and broke off and there’s all these different things that people could do. And it was, we’re monetizing a bunch of them, but there’s confusion. So it’s interesting, there’s actually two programs that we have, both that do well over a million bucks over a year that I am turning off. Not because they’re not awesome, they are. Not because they’re not making money, they are. It’s because they don’t, they’re deviants, they deviate off the value ladder. My value ladder’s very, very simple moving forward. So the rest of this year, I’m trying to get these few things in place to execute on that. But it’s very simple. What it is, we have a webinar where I sell Clickfunnels, Funnel Building Secrets, which is the new Funnel Hacks, Funnel Scripts and Traffic Secrets. Those four products, bundled together, own six full months of Clickfunnels for $2,000. That’s what I sell, that’s the thing. I did a webinar a couple of weeks ago, it did really well. That’s what I sell, that’s the middle of the value ladder, $2,000 thing. On the backend of that we have our Two Comma Club Coaching, which will be releasing here probably at the live event. And that will be where we take everyone to and that’s the value ladder, that’s the backend. Inner Circle is full, so we’re not taking any more people in there. So we’re going $2,000 for Clickfunnels and then whatever the pricing is on the Two Comma Club coaching that’s coming up and that’s it. And that won’t deviate, that won’t change. That’ll be the same for forever. And all I will be doing, from this point forward for hopefully the rest of my life, the rest of my business career is just creating cool frontends. So I’ll have the Dotcom Secrets book, which is a frontend, then the Expert Secrets book, which is a frontend, eventually we’ll have Traffic Secrets, the Marketing Secrets and other ones. Perfect webinar, all these other things. I’ll just be having fun and creating frontends, but the only point of frontend is to get people to ascend up to the $2,000 and from the $2,000 to the Two Comma Club coaching. And that’s it, that’s my business. And I get to figure out cool and new ways to sell frontends and that’s all I’m doing, selling frontends. That’s it. So it’s very simple. So all of your creative juices in entrepreneurship is on figuring out the next event, the next backend and all that kind of stuff, it should be simple. It should just be, what’s a cool frontend we can drive more people into. And that’s kind of the game, so I’m excited. You’ll see some of the tweaks I’m making now with this severe hyper focus on the value ladder. Somebody buys the Expert Secrets book, if I know that this is my severe hyper focus thing, what’s the process I’m taking them? They buy the book, they go through the upsell, downsell process, the thank you page I’ll have a live presentation right there of me pitching the $2,000 thing. Right there and after they finish that it’s like, “Hey, do you want to apply for coaching? Come here.” And it’s just, that’s the process, very simple, very easy. We’ll just replicate it over and over again. So anyway, I’m simplifying my business, simplifying my life. Hopefully those of you listening to this will simplify earlier, not later. Because sometimes we get all excited and then next thing we know there’s a billion things happening and….simplify now. Anyway, that’s all I got for you. I’m heading in right now; get to bed because we got a crazy week starting tomorrow, which I’m excited for. Hopefully this gives you guys a couple of things. Number one, hopefully it gives you guys some thoughts on doing your team core planning meeting with you and your partners. If it’s just and your employees or whatever it is, if it’s just you and your spouse, or just you. Sit down and plan next year’s goals, figure out, reverse engineer what you need to do to actually execute on that and hit them and then figure out what the 3 or 4 Hail Mary passes are you’re going to need to throw to be able to get the big goals. And number two is really map out your value ladder, try to simplify it as much as you can. That’s what I’m doing. You guys will see it, coming January first, a bunch of new, fun, clean, simplified things will be coming out of team Clickfunnels here. So I’m excited for it. That’s all I got. If you haven’t got your tickets for funnel hacking live yet, they’re getting close to being sold out. We sold a ton of them over this last weekend. So if you don’t have your tickets yet, now is the time, go to funnelhackinglive.com. That’s about it. With that said, appreciate you all, thanks for listening, thanks for subscribing and we’ll talk to you all again soon. Bye everybody.

This is the marketing secret I’m dusting off from the archives of one of the greatest campaigns we ever ran. On this episode Russell talks about going old school with a technique he used to use that worked every single time. He gives all the information you need to be able to do it for your business. Here are some cool things on this episode: How Russell used to use this technique back in the day. How you can use it to build curiosity, which translates into people signing up for a membership site. And why Russell himself hasn’t used this technique in a while, but why he’s going to use it again very soon with Clickfunnels. So listen below to find out what awesome technique Russell used in the past with massive success, that he plans on using again. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. I got something exciting I want to share with you right now. Alright everybody, there’s something I talked a lot about in my inner circle recently, it seems like a lot of people are launching membership programs, membership sites. Have you guys ever had something where you did something really successful for a long time and for some reason you stopped doing it and then you don’t know why you did? So that’s one of these ideas that came out, so I shared it with a bunch of them and they’re all going crazy and a bunch of them are all trying it out right . I was like, man, this should be a marketing secret that I share with everyone else. So I’m bringing it to the podcast. So this is what it is. This is a way, if you’ve got a membership site, to stimulate growth really, really rapidly. It can help you get a hundred signups in like a day, or 200 hundred or 1,000 depending on how big your thing is. How to get a whole bunch really, really quick. I haven’t yet done this with Clickfunnels, but I’m going to. Maybe I’ll do it on January 1st….anyway, I don’t know. But I used to do this back in the day on our membership sites and I saw initially, the person I modeled and did this first was a guy name Alex Mendosian and they did it to fill up a whole bunch of people in their software program, which was kind of cool. So I watched them do it, and then I did it four or five times afterwards and it worked amazingly well every single time and then for some reason I stopped doing it. Because that’s what we do, when things work we just stop doing them sometimes. The ADD-ness of an entrepreneurs mind. Anyway, so this is a really important, really cool one. So this is the strategy. I will walk you through all the pieces, and hopefully it gives you guys a tool you can use anytime you want to sell some stuff really, really quick. So what we do, is we would promote it, I did it back in the day of the teleseminars. I think it would still work with teleseminars, in fact, it’s almost….anyway, who knows. It will definitely work with webinars as well, or Facebook Live, or a lot of different ways you could do it. But the big key is you’re promoting an event. The event is to talk about something cool. A new discovery you’ve figured out which is brand new to whatever you do. There’s different ways to position it. If you read the Dotcom Secrets book there’s 5 different curiosity hooks we have in there. But my favorite one for this is, “Oh my gosh, I figured out this thing, I want to show it to you guys live. So you have to be on this thing because I’m going to teach you, show you, walk you behind the scenes of this new thing that just came out.” A new discovery is the hook that I love for this the most. For example, last time we did this, this was back when we had, when we were focusing more on business opportunity seekers as opposed to entrepreneurs, and we had figured out a way to generate leads, it was really cool what we were doing. We were going to CPA networks and there were these offers that were getting a thousand sales a day and the people who had these offers, would actually sell you the leads. It’s not a strategy that I believe in or I would recommend or I don’t think anyone should ever do, but it was a really cool thing. So we were tapping into these CPA networks so that offers, basically when someone would opt in for an offer and then they would buy that person’s product and we would get the lead put into our auto responder, kind of like code reds, but a little different. We were getting a couple thousand leads a day coming in and it was really, really cool. I probably shouldn’t have told you that because now some of you guys will be like, “Teach us that.” But don’t. It’s a horrible idea. It will get your auto responder shut down; people won’t know who you are. It’s not spamming, but it’s as close as you can get without having legal issues. So don’t do it, it’s bad. But back then, it was the new opportunity, the new thing. I was like, oh my gosh this is amazing. So what I did, I did this teleseminar. I was like, “Hey I want you guys to jump on and I’m going to show you this new way that we found out to get an extra three thousand leads a day. And it’s happening every single day, it’s crazy.” People are like, “What?!” They’re going crazy, they want the thing. So they get on, and this is a mini, it’s not a perfect webinar, so don’t think of it as the perfect webinar. This is me talking about a new discovery I just had and I’m going to teach them what it is. I said that with emphasis on purpose. I’m teaching what it is. What is the thing. So it’s the what, not to be confused with the how. There’s a what and there’s a how. So this is the what. This is what this new thing is. So for 45 minutes I told the story about how I figured this thing out and where I met this person and how it worked and I showed them exactly what it was and here are the offers that the CPA offers in there. And here’s how you plug in your auto responder and this is what it was. And from there we’re getting three thousand leads a day, coming in consistently. So I showed the what and people were going nuts. Oh my gosh, I want to do this. But the problem is they know the what, but they don’t understand the how. How you actually do it, how you find the offers, the people, how do you negotiate, how much is it going to cost? All those kind of things. So they know the what, but not the how. So you show them the what in a 45 minute thing and this is basically you telling the story about how you figured out the what. If you tell them the story about how you figured out the what and the result you’re getting from the what, and they’re like, “What the dump?” that’s a Brunsonism I think. “What the dump?” And then at that point you step back and say, it’s a clock, so you start at the top of the hour, spend 45 minutes. And at that point where they’re like, “What the dump? I need this.” You say, “Wait, I actually am not going to show you, I don’t have to show you this right now. But for all of my members over here inside of Clickfunnels, inside of my membership site, inside of whatever my thing is, I’m going to be doing a 90 minute break down and I’m going to show you exactly how to do this. HOW to do this.” “So if you’re a member, congratulations! Log into the members area, the call in number or the login number for the webinar is right there on the dashboard. It’s there, go login, jump on the training. This is a live training, I’m doing live. I’m not recording it, I’m not going to share it ever again. It’s happening one time and one time only. If you want it, now is the time. So go login to the members area, and go login.” “If you’re not a member yet, you’ve got exactly 15 minutes before this training starts. In 15 minutes the clock hits the top of the hour, I pull it off the page, and if you wait to sign up til 5 minutes later, you missed your shot. It is gone forever. The only way to ever understand the how on how to do this, is to be on that live training. In fact, we got 3 other experts, the people you need to meet, the person who’s going to help you get this thing started, whatever it is, is going to be there on the call. But this is a onetime only, not being recorded, and it starts in exactly 14 minutes. So you better hurry now. Go sign up right now for the trial at whatever.com.” You push them into the membership site fast. People freak out. They’ve got this 15 minute window to go signup, get their account, get logged in, get the downloading, so they can get in on this special live training to show them the how. So that’s the marketing secret. That’s the trick you guys, it’s like the coolest thing ever. So again, to kind of recap, you’ve got to have a really cool new discovery. You have a new discovery and you want to show them what it is. You get people to come onto either Facebook Live, the teleseminar, or the webinar, it doesn’t matter the vehicle you’re doing it through, just get it on a live event that’s happening so you build some curiosity, anticipation, getting excited. You get on there and say, “This is the what. I’m going to show it to you.” And you tell the story about how you figured out the what, you show them the big result that you got from this what. And you say, “look, in 15 minutes for all of our paid members, we’re starting the how training. So go login and jump on the how training, we’re going to show you what to do. If you are a member, congratulations, it’s in the members area. If you’re not a member yet, you have 15 minutes before this puppy goes live, so now’s the time to start running. And go.” And you’ll watch your phone with all your stripe notifications, “Ding, ding, ding, ding, ding.” I’ve seen times when we’ve signed up 4 or 500 people in 15 minutes for membership sites, which is insane. So it works. Let’s say your list is smaller, you only sign up 100 people. It’s fine, the conversion rates on these, especially if you have a free trial for the membership site, the conversion rates on these things are like 50% of the people who are on your webinar will sign up, it’s crazy. Again, I have not done one for a long time, but I’m going to probably do one for Clickfunnels here maybe in January. That’ll be fun. I’m going to do it, you’ll see me execute on it. But most of you guys should have enough intel to be able to do it faster. So there you go, the what and the how is pretty awesome. I hope you guys love it, I hope you guys use it. Let me know if you do, and if you got any value from this, please share this episode and all episodes with your friends, your family members, other marketers, people you know could benefit from this. Again, this is the Marketing Secrets podcast, thanks so much for everything, and we’ll talk to you guys soon. Bye.

A conversation I had today explains the reason why most businesses end up suffocating and dying. On today’s episode Russell talks about something awesome he witnessed with his kids school. He goes on to talk about discussing marketing with another parent at school and why he considers it the lifeblood of a business. Here are some of the insightful things in this episode: Why marketing is the lifeblood of a company. How cutting back on marketing in a business is like putting pressure on the carotid artery in wrestling. And how to get a successful business by tripling down on your marketing. So listen here to find out why you need to become obsessed with the marketing of your product, rather than the product itself. ---Transcript--- What’s up everybody? This is Russell Brunson and welcome to the Marketing Secrets podcast. I hope you guys are doing amazing today. Alright everybody, it is the day before Thanksgiving. We have 20 bubble soccer balls being delivered to my house; we’re going to be playing a huge bubble soccer game on the smurf turf, which is really exciting. Or the Astroturf, we call it smurf turf because of the blue here in Boise. Looking forward to that. But everything’s getting ready. We had wrestling practice this morning with the kiddos, and I had some cool experiences that happened there. One that was just a special moment that I want to share with you guys and one that was the reason why most people aren’t successful in business. So I’ll give you both and hopefully you’ll learn a lesson from the two. So number one, it’s really cool. At the kids school, there’s a kid, it’s kind of a crazy story. Apparently his mom and him both found out they had cancer about the same time, together. It’s a cute little family, a little kid named Nico. So at the Junior high, or middle school, whatever you call it, it’s gotten around this story, and trying to help them out. It was just cute, all the kids wear Huskies for Nico t-shirts. Dallin had a shirt on today that said Huskies for Nico. They do fundraisers for Nico and all these things, it’s just such a cool thing how they’ve gotten the school behind this one person, this one cause or movement. And its cool, I always talk about building mass movements and things like that, but I think a lot of times these little private, intimate movements that mean so much to people and really help people to become something more. And it’s just cool watching this and watching my kids participate in this movement for a little kid in their school named Nico. So today at wrestling practice we got all these, probably 60 or 70 wrestlers out there training to be warriors, trying to be tough and everything. In the middle of practice Nico and his dad came in, and when he walked in the whole room went silent out of respect for him. It was just one of the neatest experiences that I’ve witnessed in a long time. I got chills sitting there watching and all the kids sitting there looking at him and talking to him. They came in and they presented him, because Nico was a wrestler as well before all these problems happened. So they gave him wrestling t-shirts and sweatshirts and stuff like that. And then they had Nico lead a cheer. So they brought everyone in and did their cheer. And it was such a special, such a cool thing. So anyway that was a fun thing that happened today. And then afterwards I was talking to one of the dads, and the dad’s a successful real estate dude here in Boise, and it’s kind of funny because he’s like, “Hey I recognize you. I see you in my newsfeed every single day.” I’m like, “Sorry about that. Wish I was better looking.” But it was kind of funny because he was in there and we were talking for a while afterwards and it was interesting because there’s a big reason why more people aren’t successful. It’s a mindset little tweak and it’s something he had, definitely. So I want to share with you because if you’re stuck in this mindset tweak, it’s what’s keeping you back. I did a podcast episode, I don’t know a hundred podcasts ago talking about not outsourcing your lovemaking, and in there I talked about if you look at a business, it doesn’t matter what you’re selling. If you’re selling houses, cars, supplements, it doesn’t matter what you’re selling, you’re selling. That part doesn’t matter, it doesn’t matter what business you’re in, the marketing is the only thing that matters. It’s the only thing that’s actually the lifeblood of a business. It’s what drives leads and customers and sales. It’s the only thing that actually matters. I could take my marketing systems and plug them into any business and it will work.  Because business psychology’s insane, how we can get leads and it’s the same, how we convert those leads is the same. So we’re talking to him and he’s like, “Yeah, I saw Clickfunnels. I just haven’t done it yet.” I’m like, “Oh, whatever.” It doesn’t affect me at all. And he’s like, “Can I ask a question? Do you guys do stuff for real estate agents? I watched the viral video with the squirrel and the prospector, sounds like it’s only for selling products.” I’m like, “No, it’s for, it generates leads, sells products, whatever you need it to be.” And he’s like, “Oh, do you have anyone in real estate doing it?” I’m like, “Yeah, we have tons of people.” Off the top of my head we have like a half a dozen people or so that are killing it, real estate agents using it. In fact I even told him, “There’s a guy that’s got one of the biggest brokerages here in Boise, he’s using it.” He’s like, “I hired some marketing company to do that for me and they’re trying to get us leads.” And I’m like, “So is it working good?” and he’s like, “No, not really. I wish we could just get rid of all the leads, but all the other agents underneath us, they want the internet leads so we have to do that and I don’t like it. I just think it’s done. Right now we’re selling about a hundred houses a year, if we got to the point where we had 200 houses a year, then we could afford to hire a full time marketing person to generate leads and stuff.” As a marketing guy here, I wanted to grab the guy and be like, “What are you…how do you not understand this?” it’s like saying, let’s say you’re struggling in your marriage and you’re like, “My wife and I when we start having, when marriage gets good and we’re happy and everything is perfect, then we’ll go to counseling.” No, counseling or whatever it is, is what gets you there. It’s just funny, when we’ve grown high enough that we can afford someone to generate leads, then we’ll generate leads. No, you can’t afford not to. You should stop everything you’re doing and the only thing you should do is generate leads. It’s funny because he’s like, “The biggest person in town, they sell a thousand houses a month, but they’re doing all of it online and generating all these leads online, but they’re able to do it because they’re selling so many houses.” I’m like, “No, you don’t understand. It’s because they’re doing that they’re able to sell so many houses. It’s not because they have so many houses they can do it. It’s like the chicken and the egg. It’s like you’re trying to cut off the oxygen to your brain, your brain will stop. So don’t, it is the lifeblood….” And he’s like, “Can we hire you guys to do that stuff for me?” I’m like, “No, we certify people that can do it, but if you really want to be successful, you have to become the head of the marketing. You cannot outsource your lovemaking. You can’t do that in business and expect it to be awesome. In your marriage if you’re like, okay this is my wife, I’m going to outsource the lovemaking to somebody else, your marriage is going to fail. It’s the same thing in your business. It is the lifeblood, it is the thing that gets customers into your world and gets them to like you and believe you and trust you and give you money. It’s the most important part of business.” I think the biggest problem, it’s funny, if you listen to the Emyth by Michael Gerber, he talks about this. People are technicians and they have an entrepreneurial seizure and they think they want to start a business because they work at a cake factory and they see the dude who runs the cake shop and they’re like, “This guys a moron, I could do a better job than that.” So they start their own business and they’re not entrepreneurs, they’re dudes that build cakes. It’s like, the dude that builds the cake, anyone can build a cake. You can hire a lot of people to do that. It’s the person who is going to actually sell the crap out of the cakes that runs the business. If you don’t have that, your business dies. It’s funny, in 2008 when the economy crashed and all these companies were crashing, I see all these people in the companies that their first instinct was not, let’s lower costs on stupid stuff. They all cut their marketing and their sales budget. I’m like, okay we’re struggling, let’s cut off the lifeblood to our head. Like in wrestling, when I’m wrestling somebody, there’s a little, for those watching the video, right here on both sides of your neck there is a thing called a carotid artery. And if I’m wrestling someone and I get them in a front headlock, if I put a little bit of pressure right there, against the carotid artery, that fast the blood flow stops to your head. It’s not like someone chokes and eventually you die. But with the carotid artery, if I touch it right, that fast you will black out. It’s really fun when you’re wrestling somebody, when you’re getting it, you get it and boom, and his whole body goes limp and you flip him over and you pin him. Because it’s the blood that goes to your brain. If you cut off the blood, it’s like a second and you’re out cold. And I take it back off and the blood keeps coming and you’re back alive. So companies go and cut off the lifeblood and then the company dies that fast. That is what’s keeping you alive. In times of bad economy, triple down on the advertizing, triple down on the marketing. You guys all know that. I’m preaching to the choir here. But for everyone else, I just wanted to kind of talk about that because I thought it was so funny. I told him that and he’s like, “Oh, lead generation for me is nurturing the clients we have and things like that, and we can’t outsource that. That’s my lovemaking.” Or something. Anyway, so that’s all I gotta say. I don’t even know what to say. If you want to grow a company, focus on the marketing and sales of the thing. I know most of you guys are in business because you love the thing you do. That’s awesome. But if you want to have a lot of people use that thing, you’ve got to become obsessed with the marketing of the thing. That is the key, the marketing of the thing is the business. The business is not the thing. The thing is the fulfillment of whatever you want to do, but the business is the marketing of the thing. And that’s the only thing that actually matters because without that, your company dies. With that, the lifeblood goes off to your brain and instantly you’re out cold. That’s why I look at us versus other SAAS companies, other SAAS companies are focusing on hiring these huge teams of people to do whatever, I don’t know what they even do. We focus on marketing, marketing drives it. So there you go guys. I hope that helps some of you guys who are thinking and wondering, “I’m going to hire a marketing team.” It’s hard to do. You can do it, but if you really want to grow, you’ve got to become obsessed with the marketing of your thing. You’ve got to not try to outsource your lovemaking and realize that that is the business. And if you want to be in business, you want to be an entrepreneur, like the entrepreneurial seizure you had trying to start this cake company or your whatever thing is that you sell. If you want that baby to survive and to live, being obsessed with the thing is not going to do it. It’s being obsessed with the marketing of the thing. So I hope that helps, I appreciate you all. I’m going to go, I got a couple of hours to work, get my to-do list killed, crushed so I can have a Thanksgiving that’s not stressful. For those who know, us entrepreneurs, my buddy Alex Charfen always says, we’re all about momentum.  So it’s like, Thanksgiving scares me because there’s no momentum. I gotta get so much momentum over the next four hours; before I gotta go back home that it will knock down any dominoes tomorrow that are standing up when I’m trying to relax with the family. So that’s it you guys. I appreciate you all, have an amazing day. Bye.

If you structure your value ladder right, you’ll never have to do a payment plan. On this episode Russell answers a question posted on Facebook about why he doesn’t do payment plans. Here are some of the awesome things he has to say in today’s episode. The reason Russell doesn’t have payment plans, and it’s not only because he doesn’t sell to broke people. Why being handed an already successful business that you didn’t have to work for will usually cause it to fail. And how Russell justify’s giving away stuff for free and what his philosophy about it is. So listen here to find out why Russell doesn’t usually give an option for payment plans. ---Transcript--- What’s up everybody? It’s Russell Brunson, welcome to Marketing Secrets podcast. Tonight we are going to be hanging out with some Cinnamon Toast Crunch. Alright so, why am I talking real quiet? Because it’s late at night and the wife and kids, everyone is asleep. Why am I eating Cinnamon Toast Crunch? Because I have committed that by Funnel Hacking Live I’m going to be in shape. So, Bart Miller who helped dress me at Funnel Hacking Live, he just went through this big body transformation, got ripped with a six pack and everything. I was like, “Alright Bart, we’re going to do it, just get me in shape.” So we’re going to do it, but it doesn’t start until the day after Thanksgiving, so I got a week to eat garbage. I’ve been eating really healthy for the last 6 months, right now I’m going to go as unhealthy as possible so I’m eating Cinnamon Toast Crunch at like midnight. How great is that? I’m pretty excited about that. Alright, I was just going through Facebook right now and somebody asked a good question, they said, “How come RB (I’m assuming that’s me, hopefully), why doesn’t Russell use payment plans on anything?” It was fun because all the, everyone’s just kind of throwing out their guess of why they think I don’t use payment plans and stuff like that. I’m just going to tell you why. A couple of things, first off, it’s not that I don’t believe in payment plans. I think a lot of times you will make more money when you offer payment plans, but there’s just things about it that drive me crazy. Especially online, one of the big ones to drive me crazy is the fact that there’s no repercussions if someone signs up for a thousand dollar course and you give three payments or whatever, and they do one of the three payments and then they don’t do anything else. There’s nothing you can do, you can’t go after them, you can’t call them out. It’s just kind of frustrating. In the digital world, unfortunately there are a lot of people who, they’ll get one payment through, they’ll go through some of the course, then they’ll feel okay not doing it. It just kind of bugs me. That’s not really the real reason. You know the real reason why I don’t do them for the most part, and I won’t say that I won’t do them because there’ll be situations I’m sure I will in the future. One of our new higher coaching programs will be having a payment program, which I’ve never done that in the past, but we will be just to be helping people with cash flow and stuff like that. But the main reason I don’t is because, one person commented and said, “Russell doesn’t do it because Russell’s rule is don’t sell to broke people.” And well, that’s mostly true. It’s not that I don’t like broke people or that I don’t want to help them. But if you study my stuff, especially Dotcom Secrets, in the book I talk about the value ladder. I’m taking people up the value ladder and I know full well that people likely come into my world and they don’t have money when they first come in. So I’m like, okay how can I provide the most value possible so they have everything they need to be successful? On the front end, on my books, my perfect webinar training, things like that that are free plus shipping or really, really low price. I don’t hold stuff back on that. Dan Henrie’s a good example, he struggled for years, read the Dotcom Secrets book, learned how to do my webinar, did it and made a million bucks in 5 months. I’ve been giving away the perfect webinar now for 2 or 3 years, just the script and the video and power point slides. And people always ask me, “Why do you give it away for free, your best stuff?” I’m like, “Because if someone uses it and they make money, they can afford my expensive stuff.” So for me, that’s really more of my goal. I want people to come in and I want them to use the stuff I have and it makes them more money and then they can come for the next things. If they’re jumping up four or five tiers, if they have money that’s fine, they can short cut success, but I almost feel like sometimes, it does not serve your customer to short cut their success. When we first started doing Funnel Hacker Tv the very first time, I was just taking businesses, a few I liked, the people, the entrepreneur, but they weren’t having success yet. We would come in and just do all the work for them, launching their businesses. And what we found is people weren’t ready for that. We’d launch it and hand it back to them, and the people who get these businesses back, they hadn’t learned all the stuff they needed to have success with it. And they struggled and then despite the fact that I gave them the keys to a Ferrari, they couldn’t drive the Ferrari. I think sometimes we do ourselves a disservice. Sometimes people just jump too far too fast, spend a bunch of money they don’t have, and then try the thing and it doesn’t really work because they don’t have the foundation stuff they need to get there. Business is all about for us, increasing our capacity. When you first start a business you have a big capacity to do a lot of stuff. I did, when I got started my capacity was, I struggled to read a book. Then I read a book and I was like, that book was awesome, and my capacity expanded a little bit and I did more and it expanded, more and it expanded. Now 15 years later we run a huge company where we’re one of the top two or three most visited websites in the world. Making a lot of money, doing a lot of stuff, helping a lot of people, all those things. But if I would have just been handed this 15 years ago, I promise you I would have destroyed it. Not because I wanted to, but because I wasn’t ready for it. And I think a lot of times, I know I could sell more stuff if I offered these huge payment plans to let people in, but the reality is someone comes in on a payment plan they can’t afford and they’re trying to learn stuff and then they can’t afford it, and then they go buy traffic and other things they need to do and they can’t afford it, it doesn’t really serve them more, or me. So I want people to grow with us. So that’s why we do stuff, the way low ticket stuff, mid tier, high tier things like that. That way people come in, they learn, they apply, and if they get value they should naturally ascend up, right. It’s kind of like in my stack I have a line that I say in there, it’s funny because it’s a really good closing line, and I’ve had a lot of people knock it off since I started using it, but it’s true for me. For me it says, “I have a philosophy here at my company that if I can’t make you money then I don’t deserve yours.” And I honestly do believe that, which is why I don’t just go hard close them on these huge payment plans. We see a lot of people do product launches, they’re selling a $2,000 course, or twelve payments of $300. I’m like, the problem with $300, I remember me in those days and that was a lot of money. It almost does them a disservice. If I have twelve payments of $300, twelve months from now, I’m going to have my stuff in place and start buying ads again because I got this huge budget of $300 a month. So that’s kind of my thoughts. So I hope that kind of helps. Again, it’s not that I won’t do payment plans, I will do them in the future. There will times and seasons I will do them. A lot of businesses I recommend them. So it’s nothing against them, I just think for me personally, that’s my goal, that’s my vision. Just try to blow people’s minds at every step of the value ladder, and if I do that correctly then they’ll be able to afford the next thing and the next thing and the next thing. You know, I could tell you probably a couple dozen examples of this but Dan Henrie is one of my favorites. He joined the Inner circle and he posted on Facebook. He was like, “I don’t know why I joined Russell’s inner circle, I feel like I got, I made a bunch of money and everything, I don’t really need to be, I don’t really want to be in it. But I feel like I owed Russell 25k for all I got for the free book I bought.” How cool is that if your customers feel that way. Man, I got so much from this I feel like I owe you. I need to invest in higher ticket things because I got so much down here. That’s what I’m trying to create. So there you go, I hope that helps you guys. I hope it helps you, again, obviously we’re talking about this for my business which is teaching business owners how to grow. So it’s very applicable because it’s like “Hey make money here and grow.” But it’s the same with any business. Let’s say your business is helping marriages right. You give them something free and it increases the spark in their relationship or it fixes something and they feel better, man they will want to give you more and follow you further and all that kind of stuff. So anyway, it’s a fun game we play. I love it. I appreciate you guys, as customers, as friends, as subscribers, listeners, and I hope that you got some good ideas out of this, I’m going to get back to eating my Cinnamon Toast Crunch before it all gets cold, gets soggy. It’s a little soggy already so I’m going to go. And by Funnel Hacking Live I will be sexy. I promise you guys, I will have a six pack. And if not then I won’t say anything else about it. Alright everybody, talk to you soon. Bye.

A quick play-by-play of the last 24 hours of my crazy life. On this episode Russell talks about the last 24 hours of his life and the events that made it feel crazy. Here are some of the interesting things you will hear in this episode: Find out why Russell is being sued by a Clickfunnels customer. Hear about some other legal problems that Russell has been dealing with for quite some time. And find out why Russell and his family had to take trip to the ER. So listen here to see why Russell’s last 24 hours have been such a stressful roller-coaster ride. ---Transcript--- What’s up everybody? This is Russell Brunson and welcome to the Marketing Secrets Podcast. Tonight is going to be a late night reflections episode. Alright, I don’t know if that’s really a thing, a reflection episode, but it has been, the last 24 hours of my life have been insane. I learned some really good lessons along the way. I just wanted to sit here and talk it out with you guys if you don’t mind. Hopefully you’ll get something out of it. So some of the back story, we are in November, for those who are watching or listening to this later, it’s almost Thanksgiving; it’s about a week away. It’s been interesting, working on a lot of really neat, amazing projects and some things that I feel are part of, I don’t know, it sounds cliché  but part of my mission in this life. It’s not building, it is indirectly building funnels, but it’s for who we’re building them for, what we’re doing and what we’re trying to accomplish with it. Things that are really, really good in life. And what’s interesting, I know that everyone listening has got different beliefs, but what’s interesting is whenever you try to do something good, the adversary, call it whatever you want, fights against it. And I was starting this project with this group we believe in and start moving down this path, I was warned by a lot of people who were in this project saying, “As you start trying to move forward towards this thing, the adversary, or whatever you want to call it, is going to fight against you.” I was like, okay bring it on. And it’s crazy because I’m starting to see, maybe not, maybe it’s just my mind, but as we’re moving towards this thing, I’m just noticing a lot of stuff happening. So the last 24 hours were crazy. So right now, I think it’s 11 at night. I just got my kids to bed. About 26 hours ago, a little longer than a day, 24 or 25 hours, whatever it was, a little over a day ago, I had just gone to bed as well. It was just a normal night, I was going to be staying up late working because my wife had just left to Disneyland yesterday, she’s out with her girly friends doing Disneyland. So I was like, I’ll have some time to work, catch up on some projects. I was going to start on them, and by the time I got the kids down and was about to come and start working, I got a text message from Melanie saying, “Hey, this weird thing is happening.” It’s kind of cool, someone from my inner circle saw something where basically lawsuits were being filed against us. They’d seen it ahead of time. We got spies everywhere around the world. Anyway, so we looked at it and it was kind of a violation. Basically it was somebody had gotten, we found out later, it’s been 24 hours. But it was a text message that they’d gotten that they said that they didn’t want to receive from us. So instead of just being a normal human being and being like, “Oh, I don’t want to receive this text message.” this person is filing this huge lawsuit against us. It’s crazy. So we got the name and number and all sorts of stuff and it’s crazy. Somebody signed up for Clickfunnels with a fake credit card, it wasn’t even a real credit card, logged in twice and never logged in again, their credit card failed. So our system, when your credit card fails, actually when you log into Clickfunnels, there’s a little thing saying, “Hey, if your credit card failed, would you like us to text you? If so what number?” So you put in the number. So the credit card failed, so we texted saying, “Hey, we don’t want your websites to go down, you should login to your Clickfunnels account, add your credit card so you don’t lose your websites. It sent him two text messages, this was like 2 or 3 months ago. So this person, it’s insane, gets these text messages and files a lawsuit against us. A lawsuit, for crying out loud. For irreparable damages and on and on. It’s just nuts, nuts. So it’s funny because I always heard about frivolous lawsuits and it’s just like, I always thought those were like, I couldn’t fathom that those were a real thing, that human beings were like that. But it’s just like, I just saw it, I’m seeing it right now. I’m like, holy crap. It’s funny because, it’s interesting, when you don’t have money you’re like, “Oh, if I just had money all my problems would go away.” I got bad news for you guys. Problems don’t go away, they just turn into different problems, more annoying problems, where literally people are shooting at you and attacking you all the time. It’s nuts. So I get that message about that, so we’re trying to just research and figure that out. I can’t think about this, I got too much stuff to do. So I kind of put it on the back burner, sat down at the computer right there, my work computer where the Expert Secrets book was written. Sit down at the work computer, check my email, and there’s two emails. First email was from this organization we’re working with to try do a lot of good in the world and save a lot of kids lives, this thing that we’re moving forward on, do the ultimate good. Then the email that came in literally a minute before or after that one was from this other person. I’m not going to tell the back story behind this because it’s not important. But it’s a person I dealt with three years ago. This huge email, I haven’t heard from him in over a year, huge email talking about, going on and on about how they’re going to sue me for all these crazy things. I’m just like, I can’t even, I don’t know how to handle this right now. It was just crazy. I did my best to get a handle on it, but I gotta get this out of my mind because I gotta get some stuff done. So I was up until about 2 last night working, passed out, the kids were up this morning at like 6, so I got four hours of sleep last. Got up, got the kids ready because my wife’s gone. Luckily we have help, a nanny who comes and helps get the kids out the door and everything with school. And then, head in to the office, have a ton of stuff going on, obviously, we’re trying to coordinate so much stuff. I wish I could, just let you have a glimpse of all the stuff we’re doing at once. I don’t think people would believe it. There’s a lot happening, obviously. It happens when you’re trying to change the world. It’s fun, we did a podcast with Nathan Latka, the top, if you’ve ever heard his podcast, it’s really, really good. I did a podcast 18 months ago with him, and we did another one to follow up with him now. We’re 5x of where we were at 18 months ago, which is insane. It was really cool recapping all the positive growth that we’re doing. It was cool, when the questions he asked at the end, he’s like, “Most business owners reinvest their profits back in their company, that’s where they get the highest return on investment. Where do you invest your money Russell?” And I laughed, “You know, we reinvest money back in the company, but for me, I didn’t start a business to reinvest money back in the company.” He’s like, “So wait, real estate? Where are you reinvesting your money?” I’m like “I’m not reinvesting in anything. I reinvest it in my kids, my family. Right now we have an acre and a half, two acre lot next to our house that was just full of weeds, so this summer we knocked down all the weeds and put in a full Astroturf baseball/soccer field. We put in 9 underground trampolines, a volleyball court, a baseball field, a full basketball court and a track that wraps the whole thing. I’m investing my money back in my kids. I want to spend weekends and night with my kids playing games. That’s why I got in the business. The cash flow is nice, but that’s what I’m reinvesting my profits back into, you know.” It was kind of just a fun answer because I’m sure most people on a business podcast don’t think that way, they think about whatever business, real business people think about. Anyway, so that was kind of fun and stuff. But I had to deal with the issues. So we had to deal with this dude who got two text messages after he told us to text him and he didn’t update his credit card. And I started realizing, after we started learning all about the do not call list, and the do not text list, it’s just crazy. Basically we brought on all these lawyers and companies and all this crap in the last, all day today, which is crazy. But we found out, it’s interesting, these texts, there’s 150,000 known people, if they get a text message from you they will file lawsuits. That’s all they do. So as soon as they get a text once, they get blocked across all these things. So it’s like we’re tapping on API’s, so we pull out all these known complainers and stuff, but it’s insane. So all these guys do is go out there and sign up for things and wait for you to text them. That’s it. This is a real thing. You hear about this, I always thought there’s no way that people are that evil. But they are, this is a real thing. It’s happening, it’s happening to me right now. So now we gotta fight this thing, it’s just nuts. Time, energy and money wasted for some moron who’s going out and looking for lawsuits. That’s it, it’s crazy. So there was number one, then I deal with number two. Some of our lawyers came in and the lawyer basically, this deal from three years ago and I haven’t heard from him in over a year, the lawyer is just shocked. I can’t believe we’re hearing from him, it’s just insane. And sat down with me and went through everything again. “You guys are in the right. 100% in the right. My authority as your lawyer is we need to go and just destroy this person and put him out of his misery.” He said it nicer than that, but not much. But I was just like, we’re in the meeting and everything and I think it was Dave or Brent, or someone on my team asked me, “What does your gut tell you, Russell?” and I was like, “My gut tells me I just need to do whatever it takes to make this go away.” I listen to my gut a lot, because I don’t think it’s my gut, it’s other stuff. Anyway, I told my lawyer that, and it’s funny because I had this really rare chance to learn something today, something I teach my kids all the time. My kids, we get in these arguments with each other, especially my 7 year old and my 12 year old. They’ll get in these arguments about things and the older one is so mad because they’re trying to prove that they’re right to the younger one. I’m like, “It doesn’t matter, just stop. It doesn’t matter that you’re right or wrong, just stop fighting, please. Just stop fighting.” “But he’s wrong.” “It doesn’t matter, it does not matter who’s right and who’s wrong. It does not matter at all.” And I try to teach that to my kids over and over again, just walk away, let it go. It does not matter. It’s funny because after we got done with the lawyer meeting and stuff and I wrote this person back and just said, “Hey, here’s the lawyer, you can figure all this stuff out.” And that person wrote back and said, “Please get on a call.” And I was like, I don’t want to get on this call. I just don’t. I don’t want to get this call. So for me, I kneeled down and I prayed and I was just like, “What should I do.” Asking for help because I knew that I wanted to be like my 12 year old and be like, “No, you’re freaking wrong.” And yell at this person, but I knew that wouldn’t solve anything and just hurt everything. So I prayed for humility and prayed to know what to do and how to do it. I got all this frustration and anger so I picked up the phone and called this person. I listened to the person, who basically starts yelling at me, telling me all these things that he thinks I’ve done wrong. At every point I just want to fight back and be like, “This is not true, that is not true. I’ve proved that’s not true.” And everything. But I sat there and bit my tongue. I was just praying in my head, “Let me know what to do, how to handle this and what to do.” Just sitting there and sitting there, taking it and taking it and finally just, “Dude, what do you want? What’s the real story, just tell me.” And we talked about it and I think we figured out a way to solve it. And it sucks because like my little kids…legally, people get justice with lawyers, justice needs to be served, you were in the right here, this is not your fault. And I’m looking at this from another angle, saying, there’s two laws, there’s justice and there’s mercy, these two things. Legally, we always want justice for everything. There’s the other side of mercy. I don’t know about you, but there’s things in my life where I make mistakes. I made a lot of mistakes. Made way too many mistakes to brag about, especially on a public form like this. But there’s times in my life when I needed mercy from people and from things. There’s times when mercy came through to me and it saved me and helped me. In my physical life and spiritual life, in different things like that, and I’m just grateful for the times when I was extended mercy. And I think for me at the time, you don’t have to have perfect justice, extend mercy here and it’ll make everything better. I don’t know if that’s always the case, but definitely was the case for me today. So that was the first two issues. And then, I’m all excited for my kids wrestling match tonight. This all happened by 3 today, then I had to leave to go the wrestling match. So I go to the wrestling match, we get there and I’m working with my kids because last week they kind of got beat up a little bit at the tournaments. So all weekend long I worked with them in the wrestling room at our house and got them better and better and better. I got there and my first, Dallin my oldest of my twins was first match, he wrestled the perfect match, it was so awesome. All the stuff we worked on this weekend he was doing, it was really neat, really special to see that. He won and it was just so exciting. And then Bowen had the next match, but it wasn’t until the end of the night. So he’s warming up and goofing off and having fun and Dallin is doing the same thing and then Brandii, who is our nanny, she brought all of our kids, and luckily this turned out to be a huge blessing. She brought the kids to the wrestling match, which was kind of stressful because I’m with Norah, holding little baby Norah and the other ones are running around and all sorts of crazy stuff. And then Bowen is getting closer to warming up, so I gave all the kids back to Brandii and went to the other side of the mat and start getting Bowen all warmed up and then Dallin is there goofing around because he’s between his match, having fun and he goes over to the bleachers, the side of the bleachers and he saw someone jumping up doing box jumps on this ledge. There’s like a metal strip across this ledge, and he sees them doing box jumps and he’s like, “I’m going to do it.” Because he’s kind of bored, sitting around. So he goes to jump and do a box jump and misses it, hits right below his knee. I’ll actually show you guys this. Those of you who are watching, this is like, parental discretion advised, this is kind of freaky. But if you’re listening you can’t see them, but he hits his leg and is like, “Ooh, that hurt but I’m fine.” But I look at him and I’m like, “Dude, you are not fine.” It was the deepest cut I have ever seen in my life. You can see this here, that’s his knee. It looks like you can see the bone. If you’re listening you can’t see this. I want to throw up just looking, it’s like the deepest cut ever. I looked down and I was just like, “Oh my gosh. You can see all the way to the bone with this cut. It is huge.” And then there’s blood pouring everywhere, all over the mats, all over the thing. I’m like, “I don’t know what to do.” I’m just going to keep showing pictures while I’m doing this. I’m like, I don’t know what to do or even how to handle this. This is….So I’m kind of pulling him out of the wrestling room, and trying to warm up Bowen on the side of the mat, now I’m pulling Dallin out and there’s blood just oozing everywhere. My wife’s not there, I don’t know what to do, there’s no one, I don’t know what to do. I come out in the hallway, and luckily the wrestling coach, he’s got some kind of medical background, I’m not sure exactly, he was there. I’m like, “I need help.” He’s like, “Oh my gosh. Yes, put him down.” So he puts him down, here’s some more pictures. Luckily, because I was kind of in shock I didn’t know what to do, so he goes and gets someone to go grab some gauze and they wrap the knee up. I was like, “We gotta take him to the ER, but I don’t know what to do. I don’t want to miss Bowen’s match. Bowen’s been training.” Ugh, look how deep that is. So anyway, the coach is there and helps me wrap this thing up and then I ran over to Brandii, our nanny, who is over there….Here’s my little buddy, laying in the hospital bed, smiling during the surgery. There’s him all stitched up at the end there. Anyway, he’s laying there, and I grab Brandii, who is our nanny and said, “Dallin just cut his leg open and he’s gotta go to the ER.” So she grabs all the kids and comes back and I’m like, “I don’t know what to do.” Bowen’s trying to warm up and he’s all frazzled because of that. So me and the coach pick up Dallin and run him out to the car, which is like at least half a mile. We get in the car and Brandii loads up all of our kids plus her kids and heads back to the ER. I run back in and I’m trying to…oh, I don’t have our medical cards on me, of course, because that’s how I roll. So I’m trying to find medical stuff to send with him and Bowen’s warming up for his match and he’s all frazzled because he saw his brother bleeding to death, he’s sure his brother’s going to die, his twin brother’s about to die. So then I’m trying to keep him focused, get him warmed up, and he goes out there and wrestles, and poor little dude. He’s trying so hard, and he’s so much better, but he got thrown in the first 10 seconds and pinned. And he comes off just crying his eyes out and I think he’s more upset about his brother, but just all the emotions of that, they’re just little dudes right now. But oh, it was emotional. I was trying to find Dallin’s backpack is in some bleachers, and then Bowen, getting all out the door and then racing over to my car and speeding off to get to the hospital. But I remember when we were leaving all the kids were like, “We’re starving, we’re starving.” At the wrestling match. I’m like, my kids haven’t eaten yet. It’s like 6:00, 6:30 at night. I’m racing to the hospital and I run off to a fast food restaurant, this is a crazy story, I’m sorry. I got no one to talk to, my wife’s gone tonight, so hopefully you guys don’t mind. So I race to the fast food restaurant and I order food, I’m going through the drive thru and I’m like, “I need ten hamburgers, ten drinks and a kids meal because I got a little baby daughter.” So they pull me through and the lady’s like, “Hey, the manager wants to see if you want ten custard ice cream things.” I’m like, “You know what, yes. That’d be awesome.” So we had this car full of hamburgers, ice cream and water for me and Bowen. We’re racing back to the ER, we get there and we find Brandii with all the kids and I give her the keys and I’m like, “go feed the kids in the car.” And then I run in and Dallin’s in there and he’s about to start surgery to get his knee all cleaned up. Poor little dude. The cut was so big and they had to get a needle to numb, they probably shot him, I would say conservatively probably about 30 different shots, he’s just screaming, he was so tough. They stitched him all up and it was just forever. Brandii took the kids home, they went home and did homework, and got them all to bed, they did homework until almost 11 and went to bed. That’s been the last 24 hours of my life. So it’s been crazy. I just wanted to tell you guys that, it was a fun story. Just some of the things, some of the lessons of today I learned. Number one, whenever you are moving towards things that are good, the adversary or whatever you want to call it, is going to fight against you. That’s okay, it’s normal, it’s going to happen. I know a lot of listeners are people who believe in God, who think about God and if you’re not, I just recommend remembering there’s a reason why these things happen. I believe it’s to get us to remember God. So first off, remember God. Number two, there are evil people in this world, frivolous people who are just out there to steal money. And they’re there, and the bigger you get, the bigger of a target you’ll become. So just be aware of people and protect yourself in any ways you can. We’re trying to put up a whole new line of defenses for us, so know that. Number three, know that sometimes, if you want to have mercy, if you want people to have mercy on you sometimes in life, don’t always fight for justice in every situation. Be okay letting somebody else, just be okay giving somebody else mercy sometimes. Sometimes that’s the right thing to do. Even if it’s not, even if it doesn’t give you justice. It may hurt, it may suck, but if you ever want to receive mercy in your life, it’s worth it to give to other people. It’s important. The last one, I don’t know what the moral of the story of the last one is, other than it was just a lot of stuff. That’s about it. Anyway, I hope that helps you guys, I hope you learned something, I hope you got something. If not, don’t worry about it. If you did, though, please share this video or this podcast with somebody you love and care about. I appreciate you listening, it’s a huge honor to have you guys listening to this stuff that we share and I hope that it helps. That’s all I got for tonight. Thanks you guys, appreciate you all, have an amazing night, we’ll see you guys all again tomorrow. Bye.

Interesting thoughts I had on my drive home from Salt Lake City. On this episode Russell relates following God’s will to following the will of the market in business. Here are some of the enlightening things you will hear in today’s episode: How spending his weekend talking to a leader in his church reminded him that’s its important to align your belief’s with Gods. How aligning your beliefs will God’s is similar to aligning your product ideas with the needs of the market you’re in. And find out how you can align your own beliefs with that of the market you are in. So listen here to find out how Russell is able to relate business marketing to God. ---Transcript--- What’s up everybody? This is Russell Brunson and welcome to the Marketing Secrets podcast. Hey everyone, I hope you guys are all having an amazing day today. Whoa, I’m juggling my phone as I get in the car. Crazy day. We are just leaving, I was about to leave the house today and I walked out and Norah was outside on the trampolines jumping. Some of you guys heard my crazy stories. We had a big side yard that was kind of a big empty weed field. So we decided this year to go a little crazy. So we put in a football/soccer field, a volleyball court, basketball court, baseball and a track that wraps the whole thing and then 9 underground trampolines. And they got the 9 underground trampolines up this weekend while we were gone.  So we spent all night last night when we got home jumping and then this morning, I was about to leave and I could hear little giggles outside and I went outside and Norah was jumping. It’s a little bit cold out here, but I went and jumped for the last little bit. Now I’m heading out so I’m buckling up in my car and we are ready to rock and roll. It’s funny, we were gone this week. We went and drove to Burley where my in-laws live and we dropped off our kids and from there we drove down to Salt Lake because I had a meeting that I’ll tell you guys about here in a second. But it’s funny, on the way home we went camping and stuff like that, so I haven’t shaved in two days. So my face was all prickly, you know what I mean. I was picking up Norah yesterday and her curly hair is like Velcro on my beard. I tried for two days and I just hated it, so I just shaved it this morning. I’m like, ah, I feel so much better. But I hate it because I’ve been watching, we’ve been studying Dollar Shave Club and Dollar Beard Club’s off-boarding process. In fact, I wrote about it in Funnel university this month. And I don’t know what it is, all the beard guys just seem cooler and part of me is like I wanna be cool like the beard guys but I just can’t. Two days and I gave up, it was horrible. So I’ll never be as cool as the beard guys. But I will give them credit, they are definitely cooler than us shaved guys. Anyway, hopefully someday I’ll become a man and be able to grow one out. That day is not today. Anyway, so I want to share something today, and some of you might be thinking, Russell this is a marketing podcast why are you talking about God? Because he has to do with everything, it’s really important. And the lesson I learned this weekend has to do with God, but it also then relates back to you guys and your market, so I think it’s really, really important. So I was in Utah and I had a meeting with someone who is one of the top leaders in my church, the Mormon church. And we believe in our church that there’s a prophet and his 12 apostles, similar to how when Christ was on Earth. And my meeting was with one of the twelve apostles, which was really a huge honor, and scary and exciting and all those things all wrapped into one. And I had a chance to meet with him. So this whole week prior to leading up to it, I’ve had a lot of thoughts about just life and how things work and then obviously meeting with him and then afterwards, it was a really neat reflection in time. And there was something that came out, I mean, there was a lot of stuff I wish I could share in the context of this podcast, but it’s probably not appropriate or the right spot, so I won’t. But there was one thing that just kept ringing through my head that I wanted to share because I think it’s important and it does relate back to marketing. So there you go. Is it I alright if I relate it back to marketing, if I talk about God for a few minutes? Hopefully that’s okay. So it’s interesting, if you look at the world, what the world tries to do is that they see, I don’t want to get political because I don’t care about politics at all, so I’m not going to get political. But I see this mostly, it’s amplified in politics, where it’s like these are the agenda items that people either believe this or believe this and they fight back and forth, who’s right and who’s wrong, and all that stuff. And it’s kind of crazy. And it’s been interesting, in my life, and I’m not perfect in this by any stretch, this is what I aspire to be, when I look at an issue, when I look at something it shouldn’t be what do I believe. What does Russell believe on this topic? It should be, okay I believe in a God, so what does God actually believe on this topic? And then my job as a human here is not to try to convince God that, “No, no, no, you’re wrong.” Because he’s not. So my goal is to look at what he believes on the topic and then bend my will towards that. Say, okay this is what he believes therefore this is what I believe. That’s how it should be, if you do believe in an all powerful creator who created the heavens and the earth and everything. I think we should bend our will towards him. This is what he thinks, therefore this is what I think, on any topic. I think that’s important as we’re trying to set up our belief’s. What we’re for and what we’re against. It should be less of, this is my opinion, this is what I think is right, this is what I studied, what I read. It should be like, what does God actually think and then sit back and pray and find out what he believes and then be like cool. I will align my will with yours. I will align with that because that’s what you believe. So I was thinking about that, again, something I probably wouldn’t normally share inside the podcast, but I started thinking about this from the business standpoint too because there’s always correlations between all things. And it’s funny because a lot of the entrepreneurs that I work with, it’s interesting what they do. They have an idea, “This is a product I want to create. It’s the greatest thing in the world. It’s going to change mankind. I want to charge this price for it, this is how I want to deliver it.” And they have all these things that they want to do because it’s their idea. It’s their baby. And they go out there and they put it on the market and the market crushes it and it’s like, that idea sucks. Or that price point is not right. Or whatever it is, the market goes and does it’s thing. And the market in this situation is kind of like God. The market doesn’t care who you are, not that God, God does care. But the market doesn’t care who you are. The market doesn’t care how good your ideas are. The market is what it is. If you put your thing out there and it will tell you, that idea sucked. Or that idea is amazing. Or whatever the thing in between there is. And our job as entrepreneurs, is not to try to convince the market that our idea is the best, our job is to find out what does the market actually want and then align our will with that. And when you do that, that’s when things explode. That’s why when we test funnels, we’ll test and be like, oh the market said no. And we try again and we test and tweak the messaging and the pricing, we keep moving things around until we figure out what does the market actually want? How much do they want to spend for this? What’s the price point? What do they actually want? Do they even want this product?  A lot of my ideas they didn’t want. As great of an idea as I thought they were, the market did not care about it. And the market is the only thing that actually matters. So I always tell people, it drives me crazy people in my coaching programs, Facebook groups, and everything will come in and be like, “What’s your opinion on this?” and I’m like, “Dude, don’t take my opinion on it. I don’t even trust my opinion on my own stuff. I let the market decide. I create the thing the best I know how to do, based on what I have seen the market respond to in the past. I make the thing and then I send some traffic to it and I let the market vote. And I don’t let the market vote through quizzes or surveys or things like that. Where they’re like, ‘Oh yeah, I would buy that.’ The only thing that I care about is people that actually pull their wallets out of their pocket and swipe their credit card. That is how the market votes. They don’t vote with their mouth, they vote with their credit card.” Yes, I do, for those of you watching, I do have a Clickfunnels sticker on my wallet because it is what fills my wallet full of the stuff that we need to buy. Anyway, so that’s how it works. So for you guys, as entrepreneurs, it’s important for you to not get so caught up on your ideas and what you believe. It is important for you to figure out what the market actually wants. What they actually believe. They believe this is worth this amount of money, they believe that this is what they want to buy. You figure out what the market actually wants, and you do that you become rich. If you fight against that, you struggle. I’ve seen people go years, maybe decades and never have success because they are trying to jam their belief’s down the market’s throat. And the market doesn’t care about you, all the market wants is what it wants. So you gotta figure out what it wants and then you align your will with that. And that’s it. So as I was thinking about that this weekend with God and our responsibility to not so much try to dictate what we believe and try to shove it down his throat. But to figure out what he believes and align our will him. It’s the same thing with the market. And when you understand that, that’s when business becomes a lot easier. It comes back to Expert Secrets 101, like page 3 or whatever, find a hot market, ask them what they want, and then give it to them. It does not say, find a hot market, decide what you think would be awesome to create and then jam it down their throats. That is a hard business to run. Okay, it’s the opposite way. Find a hot market, ask what they want, and then give it to them. That’s it and the market will tell you. The market will tell you if you’re right. The market will tell you if you’re wrong. If you’re wrong, don’t be mad about it. Just change your approach, change the pricing, change the hook, change the angle, change the product, change the service. Create what it wants and then everything will take place that you need it to. Okay, there you go, is that okay that we reel religion into this thing? Because even if you guys don’t believe in God, it doesn’t mean he’s not there. That’s what’s interesting. I have people, friends that are like, “I don’t believe in God, you shouldn’t talk about it.” I’m like, “Whether you believe in him or not, he’s still there.” That’s the interesting thing. People are like, “I don’t believe this will sell.” Whether you believe it or not, it doesn’t really matter, it’s what the market believes. So let’s go find out what the truth is, and let’s align our belief’s with that. That’s in all aspects of life. So there you go. That’s preacher Brunson preaching on. Hope you guys don’t mind. Anyway, regardless, I hope you got something out of that one and hopefully you guys understand that’s how the world works, how the market works. And when you understand that, and you align your will toward it, that’s how you grow a company. Find a hot market, ask what they want, and give it to them. Alright guys, I’m at the office, I gotta go. See you all soon. Bye everybody.

Russell’s rant about what’s keeping people from success. On this episode Russell rants about the difference between daycare, college and coaching and why to be successful you need coaching. But to be a champion you have to put in the extra work because coaches can only take you so far. Here are some interesting things in this episode: Why you need to listen to your coaches to be successful, otherwise you might as well go to daycare or college. And why putting in extra work after the coaching is what will make you a champion. Listen here to find out why you need to move on from daycare, and college and jump into coaching and then put in even more effort to become a champion. ---Transcript--- What’s up everybody? This is Russell Brunson and this is an emergency impromptu podcast with angry Steven behind me. So I have to do this right now. The Software Secrets webinar is starting in less than an hour and I should be doing slides, but something just made me angry so I wanted to jump on. And you’re kind of angry too. Steven: It actually kind of pisses me off. It’s a recurring thing. Russell: Alright so, this is a coaching call for everybody, and owe, we’re going to queue the Marketing Secrets intro and then we’ll come back to what we’ve gotta do. Alright welcome back, so now that we’re still angry, hopefully the intro got you pumped, I want to talk to you guys about the difference between coaching, college, and a daycare. This is very important for you to understand because some of you guys for some reason think that we run a daycare here and we don’t. So right here actually, if you’re watching the video version, if you look out the window here, this is our office, Clickfunnels right there, there’s the daycare. So it’s right next store. There’s a little playground right there, you guys can see it. That’s the daycare. Steven: And they cry and they scream and they’re whiny. Russell: So the daycare, it’s really cool. The way it works is you show up there and then someone takes care of you the entire day. Like when you’re hungry, they give you food. When you’re thirsty they give you water. When you poop yourself, they wipe your butt. It’s really, really nice. It’s like what? $50 a month, $100? I don’t know how much it is. But that’s a daycare , that’s how daycare’s work. So that’s one option of how you can get better at life, you can go to a daycare. Option number two, you go to school. Now, the thing about school is it costs a bunch of money. They don’t care about you at all. You show up and then you do your assignments or you don’t, they don’t really care and they give you an A, B, C, D or F. or if you’re in England I also found out they have an E. We don’t E’s in America, but apparently in England there’s E’s. But A, B, C, D, or F and then as long as you get a C, they don’t, C’s good enough and you get a degree. In fact, my motto in college was C’s get degrees. That’s how I passed school. As long as I got a C I could wrestle. So I literally had a 2.1 GPA, I had complete C’s all the way through, except for I got a B in, I think it was something….It was like semester one of year one. So it was a long time ago, I don’t even remember what it was. But I got C’s, I got a degree and yay! I got a degree, whooo. And I leave with a piece of paper that’s completely useless. So we got daycare, we got school and then the third option now, is coaching. So how does coaching work? I’m a wrestler and every single day I show up to wrestling practice, my coach was there. My coach was really good. He knew what he was doing. And I show up and all the other wrestlers would show up and we’d sit and watch the coach and he’d teach us moves and we’re like, “Oh, cool. That’s a good move.” And guess what? Some of the kids would watch the coach and they’d try the move and they didn’t do it right and they just sat there on their butts and did nothing. And then guess what? They sucked at wrestling. And the coach didn’t give them a B, or a C, or an A and it didn’t matter because they were going to put them out on the mat and they were going to get the crap kicked out of them in front of everybody. That was the reality. You don’t get an A, B or C, it’s like okay you’re about to go fight someone. This is your preparation, if you want to just crap it away, congratulations, you did that. And you’re going to get beat up in front of everybody. Then there are people like me, I listen to coaches, I watch, I train, I ask them questions, I keep doing it, I train, I practice. When he would leave my dad would come over, my dad’s out there. When he would leave, then we’d go out to the house eat dinner and my friends would come to my house and we had a wrestling mat on my back porch, we’d wrestle on the back porch and guess what? I became a state champ, I became an all American, I got a college scholarship, because I did more. My dad used to always tell me, “ A coach can take somebody to this level. And a coach has got a whole bunch of people he’s coaching. That entire wrestling room is all there and everyone’s getting there and the coach can get everybody to this level right here. The difference between someone who’s going to be a coach, and someone’s who’s going to be a champion, is after the coach gets you here, it’s that extra effort. That’s what makes you a champion.” So what’s cool about marketing and sales, first off, we’re not a daycare. I’m not going to wipe your butt. I don’t freaking care if you succeed or not. That’s not on top of me. Number two, this is not college, I’m not going to be like “Congratulations, here’s a C you can go get a degree.” Because guess what? You’ve gotta go out there on your webinar or with your pride, and you gotta step out there in front of everybody and you’re getting the crap kicked out of you and if you’re getting a C, you’re going to get destroyed. I’m not giving out C’s. It’s not a college, or university. I actually care about your success. So what we’re going to go is we’re going to have a coaching program, but we run the coaching program just like wrestling. We’re coaching a whole bunch of people the best that we know how. We know what works, but guess what? Everyone sitting in the room is hearing the exact same thing. And the difference between a champion and someone who is average is who’s going to take that extra effort. Who’s going to ask the coach other questions? Who’s going to follow up? Who’s going to practice? Who’s going to get better? Who’s going to do stuff on their own? Who’s going to go home at night, after they eat dinner, for the third practice of the day because they want to be a winner? Those are the people who win and those are the people we coach. So right now you’re in a coaching program. So any of you guys who are in our coaching program, this is specifically towards one person who I’m yelling at, but this is an important lesson for everyone. First off, we’re not a daycare. If you want someone to wipe your butt, it’s like $100 across the street from Clickfunnels. Across, it’s not even the street, it’s like over the fence right there. They will wipe your butt and you’ll feel really good, because you gotta clean butt. Number two, you can go to college. Boise State’s like, I don’t know, 4 or 5 miles down the road. They’ll give you C’s and you’ll feel really good. You can put it on your wall and be like, “I got a degree.” And you’re so awesome, but you’re going to go out in the real world and get the crap kicked out of you. Or number three, you can become a champion. Show up every single day, work your butt off, work hard, and then go out and do the extra effort you need to do to be successful. The last two nights in a row, guess how late I was here at the freaking office working on my slides? 2:00 both nights in a row. “But Russell, you’re super successful, why are you still working hard?” Because champions go the extra effort. I could have gone home. I could’ve not done this. I could’ve just slept. And we got people who are like, “Oh Russell, I worked really hard. I was up til like 8 last night.” Dude, you guys aren’t even there yet. You shouldn’t be going to bed until at least 2 or 3 or 4 in the morning til you freaking get this thing figured out. If you want to be a champion, the coaches can get you to this level. My coaching, Steven’s coaching, what we are doing, we will get you to this level but that’s the level everyone’s at. And guess what? If you’re at that level that everyone’s at you’re not going to be successful. Champions go the extra effort. Champions do a practice afterwards. Champions go home and do another practice. Champions are thinking about it, dreaming about it, working on it, trying to perfect the art so they can become a champion. If you want to be successful in business you’ve got to do that because this is not something where we’re going to give you a C and now you’re going to make money. It doesn’t work that way. You’re going to go out there into the real world, into the marketplace, the marketplace is going to kick the crap out of you if you haven’t been prepared. If you show up and you’re like, “Hey marketplace, I did my first webinar and nobody showed up.” It’s because your stuff’s boring because you just did the baseline and you quit. “I did the webinar, 5 people showed up and nobody bought.” First off, it’s because you did the baseline. If you want to be a champion you have to put in the extra effort from here to here. That is the extra effort you have to be to be a champ. So to recap today. Number one if you want your butt wiped, go sign up for the daycare, it’s really cheap. And they’ll wipe your butt and it’ll feel so good. Number two, if you want to feel good about yourself, feel happy, and like kumbaya and all that crap, go to school, they’ll give you a degree. C’s get degrees, but they will not make you any money. And number three, if you want to be coached, be coachable. Come to the coaching program, listen to what they say and then do it. Don’t complain, “I can’t figure out….” Dude, there’s a thing called Google. There’s an answer to everything, you have to go that extra effort. You have to freaking do it. And you have to do it and you have to do it and you have to do it and you’re going to get beat up a lot during this practice period of time, but guess what? If you do that and get beat up, that’s how when you step out on the real mat against really good people, that’s how you win and we’re creating winners here and that’s what we want. So if you’re wondering, man this stuff doesn’t work for me….actually for those who are watching the video, I’m going to show you this stuff works really good. I’m going to show you, come down the hall. This is how well it works. For those champions, those who take the extra effort there, from here to here, we have them immortalized on our wall. There’s a lot of them. All of these guys here, the Two Comma Club award. All these people, these are the champions. They didn’t just go through the coaching program and stop, “Steven wasn’t as clear on how to do…” They freaking Googled it and they asked other questions. They asked the community, and they worked hard, and they tried, and they tested, and they figured things out, and they were rewarded with a gold platinum record here, with two commas. There’s tons of them, boom. I was showing Instagram last night, if you guys haven’t seen this yet. This month alone, the first guy came in….we filled this wall completely up, and right now if you look at this there’s 15 new one’s that came in. Steven: It’s like 4 or 5 a week. Russell: 15 that came in this month so far, but check this out. I came in last night and look at this, we have a whole other stack. Another 11 more. 11 +15 is 26. So we had 26 people join the Two Comma Club in the last 30 days. So what does that mean for you guys. One millionaire a day’s being made, so if you aren’t hitting it, you’re just stopping right here. You’re not doing that last little bit from there to there that is important to do. So there you go. Steven: You gotta understand that Russell and I don’t hold the key to your success. That’s not at all how this works. It’s funny to watch different people who come in and do different coaching and stuff. It’s always easy to see, that extra little bit, that’s what keeps going. If you’re looking for external things to motivate you, it’s the wrong question already. No one needs to motivate you to do your thing. No one cares about your thing as much as you do. So you gotta be the one who’s all fiery and out there doing the thing, being a pioneer to some extent for your own success with it. Because honestly, you’re the only one who’s going to care enough to do it. So Russell shows the framework, we’ll show how to do it, we’ll help you do things along the way as you get stuck, or whatever it is, but it’s totally up to you. You’re success, everything is gonna be riding on your back. Russell: 100% If you don’t really want success, you just want someone to wipe your butt, go to daycare. If you don’t want success, you just want to feel good and get a degree on the wall, go to freaking college. If you want to make money, change your life, be successful, get a coach. If it’s not me, get someone else. Get a coach, freaking do everything they say, and then stop and do more. That’s it. Champions…..My dad used to tell me this all the time, “Coach only takes you to this level. Champions are made right there.” Alright, it ran over. I gotta get back to slides. Alright you guys, appreciate you all. Thanks so much. I know I’m preaching to the choir for a lot of you guys, but for the other ones, if that stung a little bit, I’m talking to you. So thanks you guys, talk to you soon. Bye.

How we’re creating systems so that everyone can focus on their unique abilities. On this episode Russell talks about being worth $100,000 a day in his business, but not being worth anything as an assistant wrestling coaching. He goes on to say why it’s important to focus on unique abilities. Here are some of the amazing things in today’s episode: Why Russell had to tell an old friend that he couldn’t come visit unless he paid him $100,000 a day. How Russell ended up being an assistant wrestling coach for free. And why focusing on our own and our team members unique abilities is a good way to grow your company. So listen here to find out why Russell charges $100,000 a day for business consulting, but is an assistant wrestling coach for free. ---Transcript--- What’s up everybody, this is Russell Brunson. Welcome to Marketing Secrets podcast. I hope you guys have an amazing day today because I’ve got something cool to share with you. Alright everybody, I’m heading back into the office. It’s been a couple, the last two weeks have been a lot. Some of you guys, if you’ve been watching, last week I re-wrote the webinar from the ground up and it did really well. Over a million dollars in sales in the first week, which is cool. But the coolest thing, now that asset is done and created it will be placed in different places, including the home page of Clickfunnels. And it should, next year generate a lot. Anywhere from 10 – 20 million bucks. So it’s like, you do the work once and it pays you forever. And now I’m writing a webinar this week for our new program called Software Secrets, which is a brand new thing. It’s always, the last webinar I wrote from scratch, but the offer was similar to what I’ve done in the past. So this one, this is a brand new offer, brand new everything. And my kids started wrestling, and I don’t know if I told you guys this already, but the first day of wrestling practice happened and I didn’t know about it. I don’t know, we just got the dates messed up. So my kids went and that night I came home and I was all excited to see them, “How was wrestling?” and they’re all in tears, “We hate wrestling. We never want to go back.” And I was like, “What? No.”  So I had to call the coach and a few minutes later I called to be an assistant wrestling coach. So now everyday at 3:00, I love it, I get to go to wrestling practice with my kids. The only problem is that this week was planned to be the Software Secrets launch week, so I was going to have a whole week to build out the webinar. The problem is that now from 3 til 6 every night I’m at wrestling. So it cuts out, plus like drive times and everything else, it cuts out about 4 ½-5 hours every day. So I really needed to get this webinar, so I’ve been late nights. I was up at the office until 2 last night. I’m going to probably be there til 2 or 3 tonight and then do the webinar tomorrow morning live. But I think conservatively, it’s an amazing offer. It’s really insane. I would be shocked if we don’t do a million dollars during the launch week, or this week, the webinar week, you know. And then that will go on and next year it could do, who knows, anywhere from 5-10 million bucks. So you do the work once and it pays you for the next 5 years, which is cool. That’s what I love about webinars. All that effort you put into it. So it’s worth putting in the effort. It’s funny, as I’ve been doing this and thinking about it, I had an old friend from about 15 years ago call me and to start off, just kind of catching up and then, and I respect him for this, but as a good sales person does, he wanted to sell me something, and he’s like, “yeah, I could fly out to Boise and spend a day or two with you guys and show you all the stuff that we have.” And all this stuff right, and I was just like, how do you tell your friends this. Awkwardly I’m sitting there and I’m like, “Hey man,” I was so uncomfortable, because how do you tell your friend, someone who’s known you when you were just a punk kid? “I don’t know how to tell you this nicely, but just so you know, right now I bill out, if you were to come in for a day of consulting I bill out an 8 hour day at $100,000. So for you to come out for 2 or 3 days, the opportunity cost for me, its 2 or 3 hundred thousand dollars. So it’s really hard for me to just block out that time. I feel like such a jerk telling you that. But if you want to come out and we hang out as friends or something, I would love to see you again as friends, that’s super cool. To take 2 or 3 business days, the opportunity cost is not little.” He was like, “What? Are you serious?” I’m like, “yeah.” It’s kind of awkward right. But that’s what we charge. You know, I saw someone the other day posting in our Facebook group like, “How come the guru’s don’t just charge $150 an hour so they can help everyone?” and it’s like, gall I wish I could. I wish there were more hours in the day. That’d be awesome. But I was like, literally I’m spending 3 days to create this webinar that will make me a million dollars in the first week. And anywhere from 5 to 10 million dollars extra, maybe more. Who knows? So I’m spending 3 days, 3 days of focus time. And in my pocket goes 8 plus figures. $100,000 a day is actually super cheap discounted rate. You know what I mean? So I was trying to explain that, I was like, I don’t know how to say it nicely. I was like, even if you did want to pay me $100,000 a day, the first opening is probably 5 or 6 months away. My calendar is insanely booked. Anyway, so that’s kind of, that was this awkward moment. “I’m so sorry man, I just, I don’t want you to think I’m a jerk or anything, but that’s why I can’t just have you come out for 2 or 3 days to sell me something. I just can’t, I wish I could.” So that was, there’s step one. And then so now I’m at wrestling practice with my kids and I’m sitting there and I’m spending 3 or 4 hours a day, every day, at wrestling practice, which again, I love. It’s so cool. I remember when I was this age, going to practice and my dad coming and watching and working out with me. It’s just cool. It’s been a really unique time with the twins, just such a cool thing to be able to spend time with them. Like I said, they haven’t liked wrestling, so I’m in there trying to make sure they’re liking it. I’m in there wrestling most of the time I’m drilling with them, I’m helping them and just making sure they have a good experience just so that they keep doing it. And for the next two or three years in the beginning programs, that they like it. If they like, I just don’t want them to get hurt, or beat up, so I’m just there to make sure that they like it and teach them some moves so they start beating kids. Because if you start beating kids, then it gets fun. So I’m just like, trying to get them through this initial pain of the beginning. And I’m sitting there, I’m an assistant coach, I’m not getting paid anything obviously. And I was just like, it’s so interesting, in this area of my life, like in business, my time is worth $100,000 a day. But in wrestling my time is not worth anything. I’m not getting paid for the 3 to 4 hours a day that I’m spending, which is, I don’t want to get paid for it. But I had this realization, over here I’m insanely valuable monetarily. Over here, I’m not. Best case scenario, if I was, even the best wrestling coaches in the world maybe, maybe clear 6 figures, probably not. Most of them probably $50-60 grand max. And these are like the best, these are the dudes like the Michael Jordan’s of the world, of the wrestling world. So it’s like, let’s just say I was at that level and I was getting paid that, I’d still be making $20 an hour, $30 an hour maybe. So for three hours it’s worth $60, $80, maybe $100 for my time. Whereas that time spent over here is worth $20 grand an hour. You’re looking at $20, 40, 60 grand for that same time, just where am I focusing at. And as I was thinking through it I was like, that’s so fascinating how valuable I am here and not so much here. So I started thinking about us as entrepreneurs where how often do we spend our time, we have a unique ability that’s worth $100 grand a day right. To our company and to us and the people we’re serving right. But then, we go and start doing these $8 an hour jobs because it’s gotta be done, so I should be the one doing it. But you’re not worth that much there. It’s so expensive to have you spending time on $8, 10, 20 an hour jobs if you’re making $20,000 an hour doing your unique ability. It’s been interesting, I’ve been working with Jeff Woods, from The One Thing, on building things out. One of the big things I’m focusing on, thinking through is we’re trying to re-systemize our business because it’s kind of to the point where we need to re-set and re-do all those things. And as I’m thinking through it I’m just like, I want to create the systems and my goal in these systems is to create the system so that it forces me, and forces everybody on my team to only do their unique ability. Because each of us has a unique ability where we’re worth $100,000 a day, and then we have things we’re good at where we’re worth $20 an hour. It’s like, if I can get everyone focusing on their unique abilities where they’re worth $100 grand a day versus their non unique abilities where they’re worth $100 a day, man how much faster can we grow and can we scale and all those type of things? So that’s been my thought process. So right now, we’re in the re-systemization of our company from now until the end of the year. After the Software Secrets launch I’m going to take, you guys will see me take a little bit of my foot off the gas, so I can recoup, restructure, get systems in place and then in January we’re going to go crazy, so it’s going to be fun. But that’s why, I’m trying to figure out how to get everyone focusing on their unique ability and not focusing on the $100 a day jobs that they can do, and they are doing, but how do we get it so we’re all focusing on unique abilities? So for you guys who are thinking about it, what’s your unique ability? Think through that and then figure out, okay now that I know that, what are the people on my teams unique abilities and how do I create a structure where everyone is focusing 100% of their time on unique abilities? When you do that, you’ll start growing. Dan Sullivan, at strategiccoach.com, if you guys go there he, I just bought every book on his website last week. It showed up in a huge box. Because I’m about to immerse in some Dan Sullivan, so I don’t just buy one book, I buy all of them because I love immersion. But in one of his books, it’s about unique ability, it has like a work book and everything. I haven’t read it yet, but I know it’s awesome, so check it out. You guys, there is Garrett, and there is Scott. Those are our partner’s for Software Secrets, Lindsay, they’ve been up here for the last 2 days camping overnight with me getting everything ready for the launch tomorrow. So if you guys are watching the video you just saw Garrett, Scott and Lindsay. If not, you just saw me point in the air and didn’t see anything, if you’re just listening. So anyway, I’m going to jump in and we’re going to get this thing launched. I got 5 ½ hours before wrestling practice. After wrestling practice I’m going to come back and probably spend another 51/2 hours, so about 10 hours to get this webinar done before my body will shut down. Wish me luck. And then tomorrow will be a million dollar day and then we’ll have an asset that’ll pay us for the rest of our lives. So this is my unique ability. So that’s what I spend my time doing. Spending my time managing, $100 a day job. Spending my time writing webinars, $100 grand a day job. So I’m focusing on my unique ability today, which will be good. So that’s all I got. Alright everybody, appreciate you all, talk to you guys soon. Bye.

I use this in every webinar, every Facebook live, every sales letter, and pretty much every time I sell anything, and I’m going to give it to you for free! On this episode Russell talks about a closing technique he learned from the first copywriter he ever paid, that he has been using ever since. Here are some of the awesome things you will hear in today’s episode: Who Russell first heard use this technique and what’s cool about it. Listen as Russell go into character to show how he does the sales pitch. And find out why it doesn’t have to be all or nothing when people buy from a webinar. So listen here to find out what technique Russell has been using for years to close. ---Transcript--- What’s up everybody, this is Russell Brunson. Welcome to the Marketing Secrets podcast. So excited to be here with you guys today. And today you guys are learn one of my top closing techniques that I use in webinars, and sales letters, and sales videos, and Facebook lives and over and over and over again. And I might even use it in other aspects of my life as well. Alright everybody, I hope you guys are excited today. I’m heading over to my son Aiden’s school, he’s 7 years old and today I am the mystery reader. So what happens is in about 15 minutes from now I’m supposed to sneak up to his door and I knock on the door and they open the door and I get to come in and read a book to them. And he doesn’t know it’s happening, but they’ve been giving clues out about who I was all week long. So every Friday they do this and so it’s kind of fun, so today’s my day and I’m so excited. I got my book, got some Dr. Seuss with me. He was cute, he was like, “Dad, if you are the mystery reader today, you should bring treats.” I’m like, “Oh, what kind of treats do you want?” and he’s like, “It’d be cool to make those oranges.” Those little oranges, whatever those little mini ones are called, and they’re peeled and you put a little celery thing on top of it, so it’s like a little pumpkin. So my wife spent all day today peeling little mini oranges and putting those things in. Oh man, he’s so cute we have to do what he asks. Just kidding, kind of. Anyway, so I’m heading there right now and I had a few minutes I wanted to jump on and just share with you guys because as you may or may not know, I re-wrote a new podcast recently. I did it first live last week after less than a day of writing and there were tons of mistakes and errors, yet it still was our highest grossing webinar of all time. So it worked good. I spent the last week re-writing it and tweaking it, I spent probably another twelve hours or so re-working on slides and getting them just so. And then did a webinar yesterday and did awesome again, so it was fun. And in that webinar, as I do in most webinars, I did a really cool closing technique that I love, so I want to share with you guys because I think it’s useful. So the first time I ever heard this, there was a copywriter, not was, there is a copywriter, he’s the first copywriter I ever spent money on. I gave him $8000 for a sales letter back in the day for a product I never launched, that was dumb. Yeah, I never even used it. It was called, a product I was creating called, Ezine Topia. Because everyone used to call newsletters list, like email lists back then e-zines. So I was like Ezine Topia, and it was going to be this email auto-responder that didn’t use email, it would be desk top notifications, and back then that was the buzz and I thought it was going to be the next, I thought it was going be Clickfunnels. It wasn’t, just in case you’re wondering. I failed. But in theory it was cool and I spent a lot of money. Anyway, Ezine Topia, Johan Mock wrote the copy for it, and I used to love reading his copy. And one of the closes he used one time I saw, it was really cool. It was towards the end and it said something at the very end of the sales letter like, “Whether you buy this product or not doesn’t matter to me, I’m still going to be out eating steak and dining at fine restaurants whether you buy this or not. Because this is not about me, this is about you. This is something that will change your life. It’s not going to change my life whether or not you buy, so I don’t really care. But this will change your life.” And I remember hearing that and I was like, oh that’s so cool. So I started incorporating that in a lot of places. In my webinars, I started using it in Facebook Live, start using it just all over the place. So if you notice when I’m selling something I do it almost every time now and it’s one of my favorite techniques when I get to the end. Because at the end, people aren’t buying are like, “Oh, it’s $2,000 or $10,000 or whatever the price is. Russell is just greedy, he wants money.” Or all these things. And so I just want to state to them, I want them to know, and it’s true, it doesn’t….. Anyway, this is how I say it, I’m going to go into character, and I’m going to pitch it as if I’m pitching it right now. So yesterday I was selling a $2,000 course where you Clickfunnels, plus Funnel Scripts, plus Traffic Secrets, plus Funnel Hacking 101 and 201. It’s an insane offer, right. I honestly think anyone who doesn’t buy it is insane. So basically I’d go say something like this, “So before we wrap up today I just want to say something right now because I know a lot of you guys are thinking this. But this investment, this $2,000, it is not about me. Whether you make this investment or not, it will have zero impact on the quality of my life. I’m not going to eat anything different tonight for dinner, I’m not going to change the way I dress, what I drive. It literally means zero to me, I couldn’t care less. But the difference is that this purchase, this investment, this could mean everything for you. I’m not going to notice whether you buy or not. It won’t change the quality of my life at all, but if you buy it’s going to change the quality of your life. I need you guys to understand that. This is not about me, this is about you. That’s why I created this, because I want to help and I want to serve you. So that’s what you guys need to understand, that’s how this works.” I do it a little cooler when I’m live because I’m actually live and the stuff flows better, but conceptually that’s basically what it is. I want them to understand this investment, like if they spend $2,000 or even $25,000 doesn’t change my life at all. I don’t really care. I hope they do because extra money is always nice in the bank, but it literally won’t change, I’m doing well, I’m fine. It’s not going to change anything. I’m still going to go on my daily, the way that Johan Vox said it, I’m still going to go on my daily life. I’m going to be eating steak and sushi and hitting all my financial goals with absolute certainty, so it doesn’t matter to me if you do it or not, I could care less. But it should matter to you because it literally could change your life forever, I want you guys to understand that. This is not about me, it’s not about if Russell’s going to make some money, or if Russell is going to whatever. This is about you. This about you making a commitment and having the blueprint, the vehicle, the things you need to actually succeed with that commitment.  So this is about you, not me. So put it back on them and it helps a lot. I use it a lot and I hope that’s a tool and a technique you guys can use as well. And it’s putting the responsibility back on their shoulders. Because when people aren’t buying they’re always trying to figure it out. Different ways to take the responsibility off and one of the ones they use is, “This is just Russell trying to get rich.” No, Russell’s already rich, he doesn’t care. The $2,000 you give him, he’s not going to see any of it. Half of it will go to an affiliate, half of it will go to support staff, half of it will go to building software, it literally does nothing for me. This is about you, not about me. And that’s the commitment that I want them to understand and I want them to make. Because when they understand that, it’s like, “Wow, this really is about me. I gotta do this.” If I don’t buy it’s not going to make that mean old Russell salesman any different. It’s a personal decision, something that’s going to affect them. Anyway, I hope that helps. One other thing I wanted to share with you guys that I thought was interesting today. So we did the webinar, the price is double now, the offer is like 10 times better, but the price is double. And it’s interesting because the conversion, I normally close about 15% and it was closer to 10%, so we made more net money when all was said and done, but what’s interesting, the more I think about it, if you create a product where it’s not all or nothing on the webinar. So I try to sell that but usually on the webinar you don’t buy the package I offer you, you still can buy Clickfunnels, right. So that becomes a two to three hour indoctrination of how powerful it is and why they should use it and why they need it and stuff like that. And I think that that is the key. So I’m just throwing it out there for you guys to think through. If you’re doing webinars and they’re not buying, it’s not an all or nothing. Again, if you have a software program it’s easy because it’s like, you’re selling a higher version of software, they can use the software. Maybe it’s a membership site you’re trying to sell a year access, but they can still get the membership site, then it’s not all or nothing. Then it’s just like, even if they don’t buy it, they still now are moving closer towards you and more likely to invest in the other stuff you got. Don’t think it’s all or nothing. It’s not all buying or not buying, it’s indoctrination, it’s building relationships, building cultures and all that kind of stuff too. Alright, well I’m at school, I’m going to bounce. Thanks everybody. I hope you had a good time and remember this closing technique will work for you and it’s awesome. So there you go. Thanks everybody. Bye.

The second super power that you need to add that’s, unfortunately, invisible to the entrepreneurial eye. On this episode Russell talks about being able to set long term goals to help you focus today and stop chasing all the shiny things that you see along the way. Here are some interesting things you will hear in this episode: Why you should stop being distracted by shiny things by focusing on the one thing that you want to do. Why being entrepreneurial is like having a super power and how being able to set goals and follow them is a second super power. And how setting a someday goal will help you reverse engineer your 5 year, 1 year, 1 month, 1 week, and today goals. So listen here to find out how to add another super power to your entrepreneurship. ---Transcript--- What’s up everybody? This is Russell Brunson and welcome to the Marketing Secrets podcast. Today we’re going to be talking about being an entrepreneur and sometimes it might not be good. Alright everybody, so as you know, I love entrepreneurs. I am an entrepreneur; I’m obsessed with entrepreneurs. My entire goal in life is to help entrepreneurs change more people’s lives because I think that we are the only types of people that can. Because we’re the only types that are crazy enough to risk everything we have, our money, our time, our energy, our talents, the pursuit of creating something amazing that will change other people’s lives. Some people think entrepreneurs are greedy, all they care about is money and I don’t believe that’s true. I believe some are, yeah, there’s definitely some that are. But I think that a lot of people, the entrepreneurial spark starts because of money, because of the desire for that, but I think for most of us, and you’ll find that out if you’re still in the path, as soon as you start making money it starts becoming stupid. You actually don’t care about it all because it’s really not that cool. So there you go, for those of you guys, I hate to ruin the surprise for you, but when you get there, nobody actually cares about money. It’s just the thing that you desire at first until you get it, and then you’re like, huh, that was actually not nearly as cool as I thought it was going to be. But the cool thing is in the interim as you start doing that, you start serving people and you start seeing their lives change and you’re like, “Holy crap, that was actually awesome.” So that’s kind of the thing. Like I said, I love entrepreneurs because they’re the people who care enough to risk life and limb, everything they got, all their time, energy, money, talents with the hope they can actually help other people. So first off, I love you guys. I’m going to stay there. Second off, I also realized that while we have super powers, kind of like the X-men. It’s funny because a lot of people talk about how entrepreneurs have ADD and it’s like this bad thing. And while I agree that most entrepreneurs have ADD and things like that, those things they are not disabilities, they’re super powers. I remember watching the movie the X-men the first time, one of the multiple one’s in that franchise. I remember watching it and there’s these people, the X-men who they think can fly and they can disappear and do all these amazing things, but the mortal humans are like, “We need to get rid of their super powers.” And they’re trying to get rid of these super powers. And it’s just like, even some of the X-men are embarrassed of their super powers and are trying to get rid of them. And it’s just like, you don’t understand, those super powers are what makes you amazing. Don’t get rid of those things. So I feel that way, a lot of times entrepreneurs are the people like, “I’m trying to get my kids not to have such ADD or quit fidgeting.” All these things. And it’s just like, dude, that’s why they’re great. Don’t stifle those things. So I’m saying those things in caveat because I also understand there are some things that us entrepreneurs are not good at, especially me. Some of you guys know, if you listen to the podcast, I recently hired a consultant, Jeff Woods from The One Thing. It’s funny because when I first read that book, I kind of hated it. Because I was like, “I don’t want to focus on one thing.” And now it’s interesting as I progress in my career and my life, I realize more and more how important that, the focus on the one thing actually is. In fact, it’s essential to everything. I look at my entrepreneurs and most of them that join my inner circle. They come in 50,000 ideas and my entire focus for the year number one is to get them to kill all their babies, AKA their little businesses and focus on one. It was just hard, it was hard for me. But I couldn’t go, I couldn’t break the 2 or 3 million dollar a year mark until I killed all my babies and focused on one. And as soon as we did, we went up from 2 or 3 million dollars a year to 70 or 80 million dollars a year, within, not a very long period of time. It’s crazy. Crazy. Within a couple of years. So that’s one thing that I’ve learned. Entrepreneurs, we have these tendencies that cause greatness, but also tendencies that cause tend to kill us. One of them is we have a thousand businesses, we have all these babies we love and things like that. But during my consulting call this week with Jeff, from the One Thing, it was interesting, he kept telling me, “You gotta stop acting so entrepreneurial.” I’m like, “But you don’t understand. That’s my super..I’m a super entrepreneur.” And he’s like, “I know but entrepreneurship got you here. But to get to the next level, you have to start running and understanding and thinking like a business owner.” And he keeps trying to get me to figure out what’s my goal someday. What’s this goal I’m out here for? And it’s tough because I started going through this exercise and I talked about it a couple of podcasts ago. It was weird because I realized that all my someday goals, I accomplished like 18 months ago. How weird is that? And as I’m going through this exercise, I told him “I’m really frustrated. I feel like I have perfect clarity and vision with what’s going to happen over the next 6 months, a year, maybe 18 months. After that it’s like a dark cliff.” And I remember as I told him that he kind of laughed. He was like, “Let me show you something.” Because it was a voice call, so he flipped his camera on Skype and said, “Let me draw a little picture for you.” And so for those of you guys who are listening, I’m going to try to describe the picture, and for those watching, I’m going to try painting it with my finger. I’m in my car right now. But he said, “Look at this. This is a timeline right? So it starts at the left and you have this timeline. This is when you’re born, and this is when you wrestled, and this is when you started your business, and this is when Clickfunnels launched, and this is when Clickfunnels took off, and here you are today. This is the timeline. So we judge our time based on these landmarks that happen throughout time. Most entrepreneurs, we’re visionaries so then we look at the future we see all these possibilities.” So if you look at this graph I’m drawing from the left to the right, it’s very linear and then it hits modern time and from here it shotguns out. So going up there’s one thing and then there’s another one. There’s like ten things shooting out from this. Almost like, it looks like a broom almost. It’s like a stick with a timeline and then it breaks off into this broom with all these possiblitites, all these things fanning out that I could go. And he says, “The problem with that, we see all these shiny objects, so we chase those things. Entrepreneurs become great when they’re able to focus on one thing. But what most entrepreneurs do moving forward, they get stuck because they can see forward 6 months. In 6 months there’s like 4 or 5 things that they could hit. These 4 or 5 shiny objects. And you go like a year and there’s more. The further out you go the harder it is to see and about 18 months it gets so….that fan of things going outward from where you are today, gets so wide it gets really hard to start seeing things. That’s why entrepreneurs are really good at seeing about 6 months to a year from now and knowing the steps to take and they’re running and doing all those kind of things, but you go past that and it’s kind of a black hole.” “What we do with The One Thing and focus on is figuring out like a laser, instead of…..” I wish I could draw a picture so you could see it better, for those who are listening. But instead of having this thing fanning out where you’re trying to hit all these shiny object what they do is start with the someday goal. Where do you want to be someday? And getting crystal clear on that. Someday I want to be, and this is like in the future as far out as you can think. Where do you want to be, what do you want life to look like? So I’ve spent the last 3 ½, 4 weeks trying to figure that out, which has been really, really hard. So just so you know, it’s not an easy thing. So you figure out, here’s the someday goal and from there it’s like, okay now we gotta reverse engineer timeline backwards of all the milestones we have to hit to be able to get to that one thing. So we reverse engineer. So okay, 5 years, where do I need to be in 5 years from now to be one track to hit my someday goal? And then, now I crystallized my 5 year goal. Now what do I gotta be in a year from now? And then where do I gotta be this month? This week? Today? And then we focus on just the one thing that we’re going to accomplish that going to achieve that next landmine, not landmine. Landmines explode. The next landmark, and the next one and next one and next one. Man, it’s been a fascinating exercise. The business ones are harder to explain, but I’m going to show you really quick, one for my personal life. One of my thoughts in this exercise, what will it mean for me to be successful as a father? So I’m like, okay for me to be successful as a father, and obviously my belief’s may be different from yours. But for me, I’ve got three boys. I want my 3 boys to go on missions and I want all my 5 kids to get married in the temple. For me, that would be ultimate success as a father. So I’m looking at someday goals, is that. So essentially it’s like, okay where do you gotta be in 5 years from now for you to be able to accomplish that? In 5 years from now, my boys who are 11 ½ almost 12, they’ll be 17. They’re a year away from preparing for their mission. At that point, where do I have to be 5 years from now, if they’re going to go on a mission by the time they’re 18? I’m like, oh my gosh, they’ve got to be able to….all these things. That’s only 5 years from now, which is crazy. Then I’m like okay, from there, 1 year from now where do you gotta be to be on track for your 5 year goal? 1 year from now they’ve gotta do…I don’t have my kids doing…. All the sudden it shifted my whole perspective. Based on that, what are you going to do a month from now, a week from now, and today? What’s the one thing I need to do with my kids today to be able to hit that goal 5 years from now? I’m like, oh my gosh, I’m not doing anything related to that. I found the same thing in business as I looked at my someday goal, my 5 year goal, my 1 year, my week, my month, and today, I looked at my to-do list, there wasn’t a single thing on my to-do list that got me moving towards my someday goal. I was like, how fascinating is that? I have all these shiny objects, as entrepreneurs do, they’re good, they’re creating revenue and doing stuff, but none of them lead me to my someday goal. It makes me start rethinking everything, it’s so fascinating. So what I want you guys to do, because we’re all entrepreneurs, and I don’t think about this naturally, none of us do. It’s all the different type than us. But Jeff keeps telling me, “you need to stop acting entrepreneurial. Stop acting entrepreneurial. Figure these things out. Reverse engineer, then you can go get them really, really easily. But right now, you have no focus, you’re accomplishing things, you’re making revenue but you’re never going to hit your goal because you don’t have one. You don’t have a target.” And it’s been interesting for me. For me, I’ve been really spending, honestly almost a month now, what’s my someday goal for my business? And I’m trying to make sure, all my core people on my management team, my company, my cofounders, my partners do they have the same someday goal as I do? Because if my someday goal is to do this, and theirs is this, the direction we go is completely different. We were thinking, just yesterday, or Monday we had a meeting with my partners and I was talking about this, and I wanted them all to say their someday goal and they’re all like, “well we just want the same someday goal as you.” I’m like, “No, think  about it. If it’s different….my goal is this, yours is this, this goal may require us selling Clickfunnels, but this goal requires us not selling CLickfunnels and if we have different someday we’re running towards and yours requires selling Clickfunnels in 3 years and mine requires us never selling it, or selling it 30 years from now, everything we’re doing is going to be completely different. We gotta be on the same page with our someday goals or else we’re all screwed.” So that’s what we’re going through now, having all of them kind of figure those things out. And then next it’s going to be fun, start doing some of the people inside my team, “What’s your someday goal? Where are you trying to get to?” and then reverse engineer things from there. It’s just interesting. I’m doing it with my business, in my personal life, with my health, with spirituality, all the different things in my life because it’s interesting, as soon as you know where you’re trying to get to, you start looking at the to-do lists you have right now. It’s interesting how none of your to-dos actually advance you towards your someday goal. All it’s doing is killing all these shiny objects that you have sprouting out from where you are right now. So he says our life should be similar to the timeline prior, where you’ve got, I’ve got I was born, I started wrestling, I launched our first company, we launched Clickfunnels, Clickfunnels took off, and here we are today, and this should be like, “okay, then we did this” We should be able to see that timeline moving forward in the future as clear as we can see it going backwards. As soon as you can see it as clear going forward as you can going backwards, that’s when you stop acting entrepreneurially, which I hate saying that. But you start acting with intention. And it’s like, these are the steps to get to that. It’s so simple when you look at it now, but I’ve never thought of it that way. I’ve never looked at it that way. And it’s funny because I’ve always felt like I’ve been a visionary, I know where I’m going, I know the steps. And it’s true, I know the steps for 6 months, maybe a year from now, but past then it’s invisible to me. And now that I’m doing this it’s like, holy cow, I’ve got this clarity of this is what I gotta do this year, in five years, all these landmarks to get to that end goal. Anyway, it’s been a fascinating exercise for me. Like I said, it’s been a month and I’m still trying to, I keep re-tweaking my someday goal and re-tweaking my teams. But I think it’s worth doing. Again, in your personal life, your business, all these different things, that way you’re acting out of intention and you know where you’re going as opposed to just being entrepreneurial and killing and hunting the stuff. There’s nothing wrong with that, that’s what makes us great, the reality is none of you guys would have gotten to the point you are now if you weren’t acting entrepreneurial. Because most people, they plan so much and they don’t do anything. The whole ready, fire, aim thing. I believe in that. It’s like, okay, here are twenty objects, I’m just going to run and throw a bunch of crap against the wall and see what sticks. There’s that part of the processing that we needed to do to find what’s going to be ours. But after you know that and you’re on the path and you know those things, now it’s like okay now let’s start acting intentionally and really get to what we want. You know when I was wrestling, it was easy. I was like, “I want to be a state champ.” That was so clear in my mind. That’s all I cared about, thought about. You know, 8 drinks lefts, that’s all I did. I wanted to be a state champ. And then I hit it and then I was like, “I want to be an all American.” And then I hit it and it just became really, really easy. And I think it’s, again for me, as we started this exercise, all the goals I had in business had been accomplished 18 months ago. And for the last 18 months, I think that’s probably why this year was crazy for me, I did a lot of stuff. We launched two books, Expert Secrets and the Funnel Hacker Cookbook. We did 5 events. It’s been crazy and it’s because I don’t think I had a focus, so we were just trying to do more. While that can be good, it’s very entrepreneurial, it can wear you out and can make your life suffer because you don’t  know where you’re going so you’re filling all the void with stuff, to-do’s, tasks, ideas, projects, books, holy crap, you see my list. While these things sometimes fill you up, it doesn’t get you towards your goal necessarily. Not that they’re bad, they may have still been landmarks that I needed to do to get there, but I probably would have acted a little differently. In fact, it’s funny I was doing this one thing, I can’t ruin the secrets, but this next project that I was going to try to get done this year, I’m like, it’s not, my ego wants it done this year, but there’s no purpose. So we set a date for next August to do it. I’m like, “What? That’s almost a year away, I’ve never had that much….” But strategically planning it out, that’s when it fit, that’s when it actually made sense. That’s what got me towards the next goal. It’s been fascinating. I wish I could show you all the aha’s I’ve had personally with my own business, but it would take forever. Hopefully you’ve had one or two for yourself and as you do the exercise, I promise you guys, it’s fascinating. So there you go, I hope that helps. Quit acting entrepreneurial, not 100% though, we need you. We need you to be a little crazy, that’s what creates the change and the stuff. I don’t want to take that super power away from you, okay. That’s your X-men super ability, but understand that maybe you can fly right now, but think if you had laser eyes too, now you got two super powers. So maybe it’s not stopping acting entrepreneurial, it’s getting your second super power. Yes, yes, that’s what it’s called. Oh, this is the second super power, that’s way better. Keep being entrepreneurial, we adding a second super power. I’m titling this podcast that. There you go guys, appreciate you all. If you enjoyed this episode or it helped you at all, please share it. If you’re in iTunes I just found out that there’s a little button that you click and there’s a thing to share an episode, it gives you a link. Take that link, it direct links to this episode and you can go share it with your friends, family members, anybody else who’s an entrepreneur, anyone on your team, in fact, your team, your partner, your employees, so all you guys can focus and figure out where you’re going. Thanks you guys, appreciate you all, and we’ll talk to you soon. Bye.

Here’s a behind the scene’s glimpse of the chaos that ensued in the 24 hour webinar. On today’s episode Russell goes over what happened when he planned and executed a new webinar in under 24 hours. He recounts what went wrong, what went well, and how it did overall. Here are some cool things to listen for in this episode: What things went wrong during the webinar, such as software freezing, and slides not being completed in time. Why a guy that actually pays Russell for coaching has no business critiquing the webinar. And why you need to just do it if you are planning on launching a webinar. What are you waiting for? So listen here to find out how Russell’s webinar went and hear what he’s changing when he redoes it later this week. ---Transcript--- What’s up everybody? This is Russell Brunson and welcome to the Marketing Secrets podcast. Alright everybody, I hope you guys are doing awesome today. I am actually in the car. Don’t worry I’m safe. Don’t yell at me, “Russell you’re going to die.” I got my phone mounted so we’re safe. I’m just going to be talking, I’m not even going to look at the camera unless I stop. Then I’ll look at the camera. But I’m excited for today, in fact, I’m heading to a doctor’s appointment. Hopefully I can find that. I’m a little late, but that’s kind of typical for me. Anyway,  a lot of fun stuff happening now, and I just wanted to share some stuff because hopefully it will help some of you guys because I’m sure all of you guys are going through some stuff right now as well. So a couple of things. Yesterday I saw, it’s funny, somebody posted in one of our groups a message about, critiquing the webinar I did last week. So some context on the webinar, this webinar that we had the idea on Tuesday. I had to write brand new slides from scratch on Tuesday. I had all day Wednesday and half a day Thursday. So I had a day and a half to do all the slides, it ended up being like a hundred and sixty slides. I made a registration page, we had to promote it. All this stuff in under a 48 hour period of time. A lot of stuff. I can’t remember if I told you guys much about it. But when all was said and done, we launched it and we had an 81 1/2 % opt in rate after over 10,000 opt in’s, which is insane, highest converting one I’ve ever had. Number two is we are selling a similar offer, but we are kind of changing it some, to our old funnel hacks. We are changing it, increased the price, we changed the training a little bit. So it’s a similar offer, but it’s different. So I have a lot of stuff going against me. Most of the people on our list have heard me do the webinar selling them the main thing probably, I don’t know a hundred different times. So I needed and wanted to make a new version. So this I did this whole new thing that showed a bunch of stats and analytics and it was just a really cool thing. So we did the whole thing and put it together, I literally as I ended up with over 10,000 people registered and I’m cranking out slides all the way up to the point where the webinar starts, I think it was 3 eastern, or 3 mountain time it started. I probably had 75% of my slides done at that point. So I didn’t have time to finish, I probably needed another 3 or 4 hours to actually get it done, but I ran out of time. So literally as the clock hit 3 I am copying and pasting all my slides from my old presentation to my new one because I have no time to actually finish it, which is crazy. So then we start the webinar and we start going, and I never used….we never had a webinar that had that many people register. So we used Zoom instead of Go to Webinar, which I was nervous about because I always used Go to Webinar, it’s like good old faithful. But we decided to try Zoom because Zoom has the capacity to do I think 3 or 5 thousand people live, plus you can stream into Facebook. So you can do Facebook Live or Youtube live and things like that. So I was like, let’s try it. I know it’s scary to try something huge, especially something that you have this many people registered for, but I was like, we keep talking about trying it but we’re scared it’s not going to work at scale but the only way to find out if it works at scale is if you just do it. So we’re like, alright let’s just do it. If worst case scenario we’ll lose millions of dollars. So we do it, and I start Zoom and at first it’s all frozen up. It’s not processing very well at all. And finally I’m able to get on and people can hear me but I can’t see questions and every time I try to just hover over the thing, there’s just a spinning circle, but people could hear me. So I was like, alright. And we’d already clicked record and it was already streaming to Facebook, so I’m like, I just gotta go. So I started the presentation, and there’s like 30 people in my office. Not 30, I’m exaggerating, there’s probably 8 people in the office who are trying to get things setup and working and they’re talking and I’m trying to be like, “Don’t talk, I’m doing the webinar now. I’m stressing out.” And the slides aren’t done and in my head I’m all mad about that. I haven’t had a chance to even go through the slides yet, I have no idea if the transitions are working. All the stress of the moment is just insane. So I start kind of going and man, I totally am fumbling as I start because I’m kind of overwhelmed because the slides aren’t working. I’m overwhelmed just because of the stress of it all. The first probably 15 minutes and I’m just fumbling and I can’t get my rhythm. You know how that feels to get the rhythm. It took me probably 15-20 minutes before I finally started getting the rhythm. But then even with that, because it was a new webinar, I didn’t know super well where it was going. I kind of remembered because I had just created it. But I hadn’t really done it before, so I don’t really know where I’m going, I’m trying to do it all right. Anyway, I do my best in the confines….some reason I have this weird thing where I set these crazy confines for myself. So we had probably a day and a half total time to…no actually excuse me…..it was the night before, I started on slides at 4pm and the webinar was the next day at 3. So I had 24 hours total, but I had to sleep in the middle there. So I think we were up all that night until like 2 working on slides. So it was less than a 24 hour period of time to do all 160 slides for a new presentation I’d never done before and then give it live in front of all these people. We ended up having about 3500 people on live and I think we had 11,000 that watched it on Facebook, but that kind of ebbs and flows. I think we had on average about 4 or 500 people on Facebook. So it was crazy. So I do the webinar, do the presentation, do the pitch and again it’s the first time doing the pitch, there’s all sorts of confusion and questions and things coming up that I didn’t even have time to plan for because I was going to pitch it this way, but I was using slides from my old presentation. It doesn’t even make any sense. But then the powerful thing I did, the night before when I was planning to do this, I messaged like 20 different people in my inner circle that were just people who were killing it in Clickfunnels in different markets and different industries. I was like, “Hey, could you guys jump on tomorrow for like an hour and just tell your Clickfunnels story?” and they were like, “Oh sure.” And amazingly they all show up. So I get on the webinar and I’m trying to do the interviews but my computer is frozen, the zoom on my computer is frozen up, so I can’t actually interview anyone. We have all these amazing people who took an hour out of their life to be here and I can’t even communicate with them. It took us like 10 minutes to figure out…On my computer we couldn’t do it, so we had to switch the presenter to Mark’s computer, on our team. So then we were on his computer, and then we’re…so crazy. So then I got it work, so I’m doing the Q&A through his, but then people can’t see the screen, so I’m trying to do call to action’s throughout, and no one can see the countdown clock and it was just kind of like, it was all sorts of messed up. So many problems, so many issues. But we’re doing the live Q&A and that part, it went for an hour, but it was really good. People’s Q&A’s were so good. I’m praying, please let the Zoom recording stuff work because we want, I need to use these recordings somwehre else. Please, I want to use them again. And luckily the recordings came out. So we do the webinar, it finally ends, it’s like 3 ½ hours from start time to this point. I haven’t slept literally more than a few hours in the last 24 hours. I’m tired, I’m worn out. It was like a thousand degrees in my office because everyone was in there. It’s just done, I’m soaking wet from sweating, and I was like ugh. We finally end the whole thing and we couldn’t figure out how to actually end it. I’m like, “Don’t talk guys.” Because Zoom’s frozen on my computer, we can’t even end the event. And it was just crazy. Finally we figured out to take it off and end the event, and it was done and wasn’t streaming on Facebook anymore, and then everyone starts cheering and clapping. I was like, “Did we sell any? Because I have no idea.” Who knows. So finally, we get done and we look at the sales and it was crazy. The highest grossing webinar I’ve ever done to date. I’ve done a couple of webinars in my decade and a half in this game now. So it was really, really good. And obviously there were things that I need to fix and want to fix and change and all that kind of stuff. So I sent emails basically telling everyone, “Hey, the webinar replay crashed,” which is kind of true. I do have a backup but I don’t want to show it to everyone. I want to go actually finish the slides and all that kind of stuff. So this week, actually in two days, we’re going to redo it again live for all these people, hopefully I’ll have my act together, and you know, it will probably not convert as well because I’m all polished now. But I want it cleaned up and get all the things in the right order, the right place and do the presentation right. So we’re doing it again Thursday. But it was the highest opt in we’ve ever had, highest grossing webinar I’ve ever had. So many amazing things. We’re super proud of ourselves and all sorts of stuff. Then yesterday, I’m about to leave the office and I login to Facebook just to check out what people are posting on the book of faces. And some dude in one of our coaching programs, he posted this long post about my webinar was fugly and how he watched it and how sick to his stomach he got and I broke my own rules and how it wasn’t truly a blue ocean, it was a proven offer. And then he had a 30 minute video critiquing everything. And in the video he’s like, “To quote Russell, he said this, yet he blah, blah, blah. And CLickfunnels, we know it’s good, but it’s not great.” And just totally, for 30 minutes…This is somebody who paid me to coach them to teach them how to do webinars. So I want to put the context, he’s in a coaching group specifically dedicated to teaching people how to do a webinar. Now in this comment he also said, “I tried to join your inner circle, but I couldn’t afford the 25 thousand.” So he’s someone who’s paying me good money to learn to do webinars, doesn’t have enough money in his bank account to pay for my coaching program, so instead what he decides to do is spend how many hours of his life critiquing my webinar and telling me why it was the ugliest webinar he’s ever seen, and all the things I did wrong, how I broke my own rules, on and on and on, and all these kinds of things. And I read this, I didn’t watch the whole video because I was so just annoyed. I was just dumbfounded. I’m just staring like, I don’t even know how to respond. Should I be angry? Should I be happy? Should I be grateful? Should I be…all these emotions. So I go through the whole range of emotions from pissed, I’m going to flat out kill him, to thank you maybe, or no…all these things in between. And all that kept ringing through my head was the quote from Theodore Roosevelt, and I’m driving right now, or else I would read it for you. But it says something like this, “It’s not the critic who counts. It’s not the man in the arena who points out how the doer of good deeds has messed up, it’s the man who’s in the arena who’s face is marred with dust and sweat and blood and tears, who maybe he fails but at least he fails while daring greatly, so that his position will never be with those cold and timid souls who knew neither victory, nor defeat.” And that’s my paraphrase of it, Roosevelt said it way cooler than me, but you get the gist. So in my response, I just copied that and I pasted it and I said, “Hey man, here you go.” And I posted it and then I left one other comment and I’m sure that it was missed by him and probably most people, but what I said was, “If I just watched somebody do a million dollars in an hour, the last thing I would do is critique them on what they could do better. What I would do is zip my lips and I would take notes.” I look back on the decade that I went through trying to learn this craft and this business. I was speaking at events every single weekend and I was doing my presentation. I was watching other speakers. And I watched some speakers that were horrible, but I watched their presentation and how they do it and be like, “Wow, notice how they did that cool thing, that was awesome.” And I would take that piece and add it back to my thing. I’d notice something and like, “Whoa, that was cool.” And I would….. I never once looked at someone’s presentation in a critical route to try to figure out the things they did wrong so I could coach them through how to do it better. That was never, that thought never crossed my mind in a billion, infinity years. The only thought that crossed my mind is “What is this person doing that I can use? The way they did that, the way they made that transition, the way they closed.” There were people who sucked, who did not do any good, I still was watching and paying attention and figure out what were the nuggets for me? I think….I can’t remember the comment exactly, but it was something to the point of next someone does a million dollars…..I said “message me the next time you do a million dollars in an hour and let me know, because I want to watch that webinar and I’m going to take notes and not give you feed back.” Because that’s the thing. So I just wanted to kind of put that out there because I think a lot of times we get too smart for our own good and we’re trying to critique people and that’s not your job, that’s not your role. If I…in all honesty, if I wanted your opinion I would have paid you for it, but I haven’t. Therefore don’t give me your opinion, listen. You paid me, and maybe I didn’t do it perfect. Maybe I did the entire webinar in less than 24 hours, maybe there was a billion things happening at the time. And in spite of all those things, it was the highest grossing webinar of all time for us. So it’s like, I know there were things wrong. I’m fully aware, that’s why I’m redoing it this week. I didn’t even have a chance to finish my slides, the last 40 slides I copied and pasted from a different presentation, because I ran out of time. Yes, I can critique myself too, but until someone’s paying you for your advice, don’t give them your advice. Sit back and listen. I’ve done a couple of podcasts on this recently. You as a student should be, you pick your mentors, so pick your mentor and then stop, listen, and then do what they say. Don’t be like, “well you actually said this.” Dude, that’s not your role. Stop, listen. And I say that at the same time that I want to always be coachable. And I feel like I’m a very coachable person. I have multiple coaches working with me in different aspects of my life, but the difference is that I paid those people for their advice because they are at a level beyond me of that thing that I want to learn how to do. So I would never sign up for John Carlton’s copywriting course and when I was in there critique his sales letters and tell him how to do it better, in a billion years. I would say, dude, I’m paying you, and maybe there’s things I might do different and might do better, but I am listening because I paid you. I am paying attention, trying to find the pieces of gold that I can then apply back to my thing. So I hope for everybody else who was watching that, you know it was an imperfect thing and hopefully first off, that was inspirational for you to see, wow Russell screwed up a lot and then still made a bunch of money. Maybe there’s something here. And second off, I hope you learn that you’re watching…I did an episode probably a year ago about watching the magician’s hand. I’m trying to, in my books and my podcast and these places, I’m trying to show, I don’t hold things back. I hope you see that. I’m like, here’s everything, and I give it to you so you see it all. But then when I’m doing the thing, watch, pay attention and listen. Watch the magician’s hands at work and see what they’re trying to do and try to understand it. Don’t try to critique. That’s not going to help you or them. Watch and learn. And that’s all, that’s my message for today. Hope that helps. I hope you guys enjoyed this story. It was a lot of fun. I’m excited to do the webinar again on Thursday, and hopefully I don’t screw it up by fixing it. Anyway, that’s it. I’m going to let you guys go. Appreciate you all. I hope you have an amazing day. Go out there and change the world. Like I said, if I can do a webinar in 24 hours, I’ll give you guys at least 48 because I’ve done it a few times, you’ve got 48 hours to get your webinar done and launched. We’ve got a bunch of people who have gone through our Two Comma Club coaching, which is all about getting their webinar up and launched and live and some people have gone through the training, we’ve done three cycles of it now. They’ve gone through three cycles of it and still haven’t launched their webinar. It’s like, just do it. Russell what if the webinar software crashes? Yeah, mine could have crashed too, I just did it. What happens if it doesn’t close right? Then just do it, who cares. Just do it again if it doesn’t close. Just do it. Just go out there and just do it. I’m going to go you guys. Appreciate you all, thanks for listening and I’ll talk to you guys soon.

One of the traits of all the truly successful people in the world. On this episode Russell talks about why he has a new coach and how he let himself and that coach down last week by not keeping a commitment. Here are some awesome things to listen for on this episode: Why Russell is so coachable, and how that usually leads to success. Why all people who make and keep commitments are successful. And why Russell failed on one commitment last week and is going to try even harder this week to keep all of his commitments and be successful. So listen here if you want to know how to be coachable and be able to succeed. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. I hope you guys are ready for some fun. Alright everyone, I just dropped something off at my kids school because yes, once again, they forgot something. They sound kind of like their dad. Anyway, I just want to jump on today because I, if you’ve been listening you know that I recently hired another coach in my life. I try to have at least one, if not multiple coaches at any given time to coach me through different stuff. Because I’ve found that, in fact I was telling my kids this last night. I said, if you want to be successful at whatever it is, pick the thing you want to be successful at first, it could be school, basketball, trombone, whatever it is and then number two is find a coach to actually coach you through it. So that is what I told them last night when I put them to bed. And I told them I practice what I preach. I figure out stuff that I want to be better at in my life and then I go find a coach to coach me through the whole process and hold me accountable. A little while ago I was listening to a podcast from Ryan Moran and Jeff Woods talking about the one thing and loved it. So I called Jeff and hired him and he’s my coach through things. So I had my second coaching call today and I wanted to post this, make this video to walk you guys how to be coachable. Because it’s shocking to me how uncoachable most people are. In fact, I did a Periscope about this 2 years ago or something like that. It’s funny because I remember when I was wrestling I started doing Freestyle and Greco and that kind of happens during the off season. I had this coach named Greg Williams, who is now the coach at UVU, he would go and teach me stuff and I remember between matches he’d pull me aside, he’s like, “Hey, you need to level change better, you gotta lower your whatever….” And just walk me through what I needed to do and then I’d walk back out and I’d just do the thing he told me. And I remember because he told me afterwards, after I’d been in the program for a year or so, he said, “You’re one of the most coachable athletes that I’ve ever had. You’re not the most talented, but one of the most coachable.” I was like, “I don’t even…what does that mean, coachable?” he’s like, “Most people I tell them what to do and they listen, nod their head and then they don’t do it. With you, I tell you what to do and with the next match you go and do that thing. That’s not normal. Most people don’t do that. You’re really, really coachable.” I was like, “Huh, I assumed everyone just did that. If they have a coach that they believe in why wouldn’t they just listen to what they say and then do it.” In fact, I had a podcast a couple of weeks ago talking about pick a mentor, listen and then do. Same thing. I look at, It was funny, Dan Henry, if you know Dan, he’s one of our inner circle members who bought the Dotcom Secrets book, read the chapter on Perfect Webinar, did a Perfect Webinar and within 5 months made a million bucks. So he went into the Clickfunnels group this weekend, he’s like, “Hey guys, Russell taught the Perfect Webinar, I did it and made a million bucks. Why aren’t you guys all just doing that?” He was very confused. Dan’s very coachable. Then there’s like, as of this morning, 170 comments from people and it was basically 170 excuses of why people hadn’t done it yet. “Well I’m still working on my slides. Well, I’m not really a pitch person. Well, I can’t figure out my offer.” Just thing after thing. And he’s like, “Dude, just freaking do it. You’ve got the best coach in the world telling you….” And it was funny, because even one guy who was a coach was like, “Well I’ve coached my people and it doesn’t work for everyone.” Dan’s comment was like, “Well you must not be a very good coach then.” Which was awesome. But again, the point of this is being coachable is just doing what the coach says. It’s been fun because I’ve had one coach for the last year that I’m working with on one aspect of my life and she’s been awesome. I’m not perfect at doing what she says, but I think I’m pretty good at doing that. And I assumed that I was with most people, but Jeff’s been coaching me and it’s funny because this was our second coaching call this morning and one of the things he wanted me to do, I didn’t have time to do it. And instead of letting me off the hook, “Oh, it’s okay. You can do it next week.” He was like, I wish you could hear it, it was in the first 30 seconds of the thing. He was like, something like, “What happened?” and I was like, “Oh, I’m actually doing it this week because Todd’s flying in today from Atlanta. Todd’s my partner in Clickfunnels and we’re doing a lot of planning and stuff like that.” And he’s like, “How do you think your planning would have been better if you would have actually finished this?” And I was like, “Oh crap. Probably better.” Anyway, so it helped put my feet to the fire and then at the end of the call he was basically like, “Okay, next week these are the things you have to have done by…when are you going to have these done?” I was like, “Friday.”  He’s like, “That’s not specific enough for me.” “Friday at 4:30 my time.” He’s like, “Cool, if you don’t get them done what happens?” I was like, “You’re going to punish me maybe?”  he was like, “If you don’t have it done by Friday at 4:30 we’re cancelling the call for next Monday.” I was like, “Oh crap.” He’s holding my feet to the fire. So many things I could walk you through from a coaching standpoint what I’m enjoying about being coached by him. But it was just making me make sure I do it. And I think one of the problems a lot of us have is we let ourselves off the hook. In fact, I did it and again, I’m a very, very coachable person. Even with that, this week I let myself off the hook. I don’t need to finish part of it because of this, yet I had committed to getting that part done. It’s just interesting. It’s funny because throughout the week I was proud. We kind of picked out the one thing I was going to focus on for the week. And from that, I had found the roll I was looking for, I found the person doing the interview process, going through the whole thing, and I was impressed by how fast I was moving, yet I hadn’t followed through on all my commitments. I had done most of them but not all of them. And it was just like crap, I gotta remember that. I gotta make and keep commitments. People that succeed in life, there’s one really strange commonality between all of them, they’re good at not just making commitments, everyone can make commitments, “I’m going to do this. I’m going to lose weight. I’m going to make money. I’m going to blah, blah, blah.” Everyone’s good at making commitments, but people who are successful are good at making and keeping commitments. I failed at one of my commitments for this week and it sucks. It’s frustrated me because I know better than that, I’m someone who makes and keeps commitments and I didn’t on one thing. I did on most of them, but I didn’t keep this one. So for those of you guys who want to be coachable and want to have success, understand that the big commonality is that successful people are making and keeping commitments. So again, find a coach or whatever it is and then make a commitment and keep that commitment and just do it. And don’t give it all excuses. Alex Hermosi at the last inner circle meeting said that every sales call you’re on someone’s getting sold. Either you’re selling them on the product or service that they need, or they’re selling you on an excuse of why of they can’t get it. And it’s just like, dang, it’s so interesting. You’re either buying the excuse or they’re buying the product. And it’s the same thing for us. I just look at that thread of 170+ people, they each have their excuse of why they hadn’t done it yet. And Dan was like, “Dude, I did it and within 5 months was a millionaire. Why don’t you guys just do it.” And they’re selling themselves on excuses as opposed to just making a commitment and then keeping a commitment. So that is my message for today. Make and keep commitments. All successful people do, they’re good at making them and good at keeping them. I failed this week. I made a bunch of commitments and I kept almost all of them but I did not keep all of them. So this week, I’m going to be better. I’m going to make and keep commitments to myself, to my coaches, and to the people that I love and care about, and that I work with and work for and that I serve, and all that kind of stuff. So that’s my goal and game plan, make and keep commitments this week.  I’m going to be very specific, going to write down all the commitments I make, I’m going to make sure that I keep each and every one of them and that is the path of success. So there you go guys. I hope that helps. Make and keep commitments, write them down and make sure you do them and don’t let yourself off the hook, otherwise you’ll just keep making excuses and again, if you’re buying that success then you didn’t buy the thing you actually gotta do. So that’s all I got you guys. I’m heading in for the day. It’s going to be a fun week, I get to work all week. Todd’s in town, we’re going to plan, we’re going to plot, we’re going to scheme, we’re going to make Clickfunnels even better if that’s possible for all of you guys and try to figure out how to serve you guys better at a higher level. So I appreciate you all, thanks for listening and we’ll see you guys on the next episode of the Marketing Secrets podcast.

It happened the day you took personal responsibility for a problem that wasn’t your own. On this episode Russell talks about how every entrepreneur is someone who found a problem and took responsibility for it. Here are some of the enlightening things in this episode: Why entrepreneurs are different than the rest of the world when it comes to seeing a problem. Who some of Russell’s inner circle members are that are a great example of taking responsibility of a problem and fixing it. And why when entrepreneurs take responsibility for a problem, it changes the world. So listen here to find out how to be an entrepreneur by taking responsibility for a problem that you didn’t create but want to fix. ---Transcript--- What’s up everybody, this is Russell. Welcome to a late night episode of Marketing Secrets. Hey everyone, I’m about to head to bed but I listened to a podcast this week from Ryan Moran, from capitalism.com and he’s got the Freedom Fast Lane show podcast, which is pretty awesome. I love it a lot and he goes deep into the ecommerce side and also business investing and other things that I don’t typically focus on, which has been fun for me to kind of listen to him and world. But he said something in one of his presentations, it was a stage event somewhere,  I don’t even know, a few episodes back. And I don’t remember how he said or what he said but it sparked a thought in my mind. So I’m probably going to slaughter how he said it. He said it probably much better than me, but the concept was so cool. What he basically said is the difference between entrepreneurs and the rest of the world, yes we are different folk if you haven’t noticed. But what he said was interesting, he said, entrepreneurs are the people who see a problem and then take responsibility for it. Isn’t that weird? I think about the world we live in today. The problem is most people don’t responsibility for anything. Even though they do things that are really bad or wrong or whatever, they won’t take responsibility. They want to blame it on their mom, or their brother, or their sister, or whoever. The world is all about blaming someone else for all the issues that it has. What makes us entrepreneurs weird is we see a problem and instead of blaming somebody else, we look at it and say, “I’m going to take responsibility for that problem, I’m going to figure out an answer.” And when I heard that I was just like, oh my gosh, that is so interesting. Because most people don’t do that. Most people don’t see an issue, a problem and then be like, “I’m going to take responsibility for that.” I was thinking about this with Clickfunnels for example. For a decade we tried to build funnels and it was frustrating. And yeah, we could have blamed everybody else, I’m sure we did. Everyone else did that, it’s the tech designers, the developers, programming is hard, all the things. It wasn’t for us until we said, you know what it does suck and I’m going to take responsibility for it, this is my issue now. And then we figure out a way to solve it. And that’s when everything changed. That’s so fascinating. For you, as an entrepreneur, or someone who wants to be an entrepreneur, I think if we all make conscious decision of what we are doing is consciously saying, “That problem right there, I’m taking on myself, I’m taking responsibility for that.” Instead of doing what most of us do, what’s our human nature. “Oh it’s them. Oh it’s her.” I didn’t fix anything because of this, because of this. We just want to pass the blame, pass the buck so often, but that’s what makes us weird.  That’s what makes us different. It makes entrepreneurs, entrepreneurs. We see those problems, we see those issues and we take a personal responsibility for it. I was thinking about this as I was looking at the Inner circle meetings over the last couple of weeks. I could go through all 100 of my entrepreneurs and share this, but just a couple of them off my head. Pamela Weibold for example, she was a doctor and she started seeing all of her friends who were doctors committing suicide. Person after person after person. And she could have sat there and blamed this, blamed that, but instead she stopped and said, “I’m going to take personal responsibility for this issue and I’m going to save doctors lives.” And she’s gone out there and done that. She’s created a platform. She’s one of the most amazing people I’ve ever seen. She’s literally spent every penny she’s ever made to go and save doctors lives. She’s like, “I can live on 20 grand a year, I’m good. Every penny I make goes back into helping save doctors from committing suicide.” Because she took that as her own personal responsibility. That’s not her responsibility, it’s not her fault. Yet, she looked at it and said, this is my responsibility. That day she became an entrepreneur. You think about another one, Annie Grace, who is so cool. She’s someone who her whole life drank socially. It got to a point where she kept drinking and drinking and she couldn’t break away from it. And she started looking around and it wasn’t just her, it was other people and she went on this mission and started saying….and again, drinking is not her responsibility. People struggling and trying to give up alcohol addiction, that’s not her responsibility, she’s got better things to do with her life. But she looked at it and said, “This problem, I’m going to take responsibility for it.” And she’s gone out and changed thousands of people’s lives. Thousands of people she has helped break away from this addiction that’s robbing them of their freedom, their happiness. She took that personal. She didn’t have to, she didn’t need to but she decided to and that day she became an entrepreneur. I could go through person after person after person after person, the day that they looked at this thing, this problem that wasn’t even supposed to be their own, but they saw it. And whatever it was, I don’t know if tuition, if it’s God, if it’s a spark, if it’s your brain. Whatever it is, you see it and there’s that spark saying, “That one’s mine. That is the problem I’m going to fix and I’m going to take personal responsibility. It may not be my fault, but I am the one who’s going to fix this and change it.” And that’s what makes you different as an entrepreneur, and it’s fascinating and exciting. And if you wondered, how do I become an entrepreneur, how do I do that? It’s time to start looking at that and saying, “Instead of pushing responsibility on different places, different things, different people, different whatever, look at a problem and take on that responsibility yourself. And that’s the game plan, that’s how it works. Anyway, I heard that three or four days ago and it’s been ringing through my head over and over. I keep thinking about person after person after person in my inner circle, and entrepreneurs I work with, and inner circle members, and Two Comma Club members, and I look at the people around me who are serving and doing stuff. Every single time I could link back to, that is the problem they took personal responsibility for. They didn’t have to, they didn’t need to, but they did. And that’s the magic. So I hope that helps you guys. I hope that rings through your head and makes you start looking and being more aware of the stuff around you that’s happening and trying to figure out what it is that you’re going to take personal responsibility for. Because when you do that, that’s the day you’ll become an entrepreneur, and that’s the day you will literally change the world. Thanks you guys, so much for everything. Thanks for your support, thanks for your effort. Thanks for your contribution to the world. We love you guys, we appreciate you guys, we enjoy serving you guys. And we’re so grateful that you listen to this podcast. If you like this podcast and learn anything from it, please go to iTunes and subscribe and share it with another entrepreneur who could help. Thanks so much you guys. Talk to you soon.

The power of vulnerability, acting with urgency, and a whole lot more… On this episode Russell gives some of the awesome highlights from the latest set of Inner Circle mastermind meetings. Here are some interesting things to listen for in this episode: How everyone in the Inner Circle group has been able to grow together making $30-50 grand a month last round to making $100-200 grand this round. Why it’s important to celebrate other’s success in order for them to celebrate yours. And what makes being vulnerable so powerful with your audience. So listen here to hear these and many other highlights from the inner circle mastermind meetings. ---Transcript--- What’s up everybody, this is Russell Brunson. Welcome back to Marketing Secrets. This is the day after the mastermind and I’ve got a whole bunch of secrets to share with you guys. Alright everyone, inner circle mastermind just ended. We have been going, basically I’ve had 8 days of inner circle mastermind meetings with a week break. So group one came Monday, Tuesday. It was a group of 25 entrepreneurs. Then Wednesday, Thursday. Then a week off. Then Monday, Tuesday, Wednesday, Thursday. So 4 groups of 100, 4 groups of 25 equals 100 entrepreneurs, they’re my inner circle. It’s a cool group because its interesting watching how everybody within this group, year after year, everyone keeps growing together. People first came in a while ago and everyone was trying to get their businesses launched and now it’s getting to the point where they’re doing, last set of meetings everyone was doing 30-50 grand a month. Now at this set of meetings everyone’s doing 100-200 grand a month. Everyone together as a group keeps leveling up. We’ve had a couple of members breaking the million dollars a month mark and now everyone else, that’s what they’re gunning for. It’s just so inspiring and so cool to watch what’s happening. The businesses and industries are so different. We have everyone from, I’m trying to find the book right now. Dr. Wiebold, Pamela Wiebold who is helping doctors who commit suicide, helping to not commit suicide and literally saving lives, to people teaching business to people teaching dentists, everything in between. So many just amazing people. In fact, I’ve got from this meeting, those who are watching the video, these are my two notebooks, one got completely filled up and one got half filled up. That’s a lot for one set of meetings. Anyway, it’s amazing. Obviously I can’t share everything, because it would take 8 days. But there were so many cool things. So I’m just going to kind of share a couple things as I’m flipping through here. Maybe over the next few weeks I’ll share other cool thoughts and ideas. So as I’m flipping through my pages, just some things I jotted down that were so, so powerful. One of them was from Alison Prince, she was talking about through her course that she celebrates the people in her community. She said when she wins they celebrate me, because I celebrate them. I thought, how cool is that? As you’re finding more success, you’ll probably notice this, people around you, you think everybody would be happy for you, but instead it’s usually the opposite where they’re not happy and there’s this weird thing under where you’re like, “you should be happy for me. I’m having success.” But when you’re depressed, everyone’s like “Oh me too.” And everyone loves you, but when you have success usually people aren’t happy and it’s weird. So it’s kind of cool within your community as you celebrate their success, they celebrate yours. So it gives you a spot to be able to talk about your wins and get people to celebrate with you. So that’s kind of fun. What else? So many cool things. One thing from Alex and Layla, they were talking about in their ads, that they actually say what they’re really feeling. Most of us who write ads, we’re trying to be all postured like, “number one top secret blah, blah, blah.” And it was cool, what they talked about in their ads. They literally in their ads say, “Hey I feel like a cheesy person writing an ad, but I need to get this message out to you. I’m not going to….You’re probably thinking this right now and I want to make sure that you…..” Just kind of breaking down those barriers in the ad. Because it’s an ad and people know it’s an ad, so instead of being an ad, actually having fun with it. If you saw what their acquisition costs were, it works really, really good. Another cooll thing, a lot of times we talk about in our company, setting KPI’s, Key Performance Indicators and things like that, but one thing that Alex Charfen said, “if you look at a sports team, there’s two things they all have. If you ask a football team, ‘what are your goals?’ ‘My goal is to win the superbowl and be in the Hall of Fame.’ There’s a superbowl goal, which is like their goal. Then there’s the legacy goal, which is the Hall of Fame.” So it’s cool, we talked about for a company what is your superbowl goal? And what’s your Hall of Fame goal? And also within your organization, with working with you team members, what’s their superbowl, what’s a win for your company? Do they know what it is? I don’t think my team knows. I haven’t really sketched, “This is our goal. This is how we get to the superbowl.” It hasn’t ever been defined, this is the thing, this is how we get in the hall of fame. And I think now that that’s a thing in my head, I’m so excited to figure out what’s our company’s superbowl goal and what’s our hall of fame goal? When you have those it becomes more clear, more tangible. David Derricks awesome, talking about a bunch of stuff. One thing is he just wrote a new book called the Dream 100, which is a big concept none of us ever…I talk about it all the time and nobody ever does it. And my quote at the top says this is the foundation for our entire company. If you’re not doing Dream 100 yet, it’s time to start. Go back and listen to any of my stuff on Dream 100 but it’s how we figured out what our market was, what our blue ocean was. How we figured out where our customers…..everything we’ve done was based on the Dream 100 concept. There’s so many good things here. I don’t even know where to… Oh this is a good one. So Brian Bowman, such a stud. He had a really cool, emotional presentation. He talked about how he was working hard and moving forward and getting things done. And he had a coach who was one of Garret White’s coaches, one of the Warrior Week coaches. He asked, “What’s your target?” and he’s like, “This is what I’m going for.” And then he asked him, “Are you operating with a sense of urgency?” And Brian, while he’d been working hard and hustling and all these kinds of things, he’s like, “Am I operating with a sense of urgency?” And I don’t have permission to tell his story behind what and how, but as soon as he had that thought in his mind, everything shifted for him. He went and instead of moving things toward a goal he was like, “I need to operate with a sense of urgency.” And I think how many times for us we’re like, “Yeah, we’re moving forward, moving towards things. I’m going to launch my product someday. I’m going to write my book. I’m blah, blah, blah.” Whatever our thing is, but it’s like that’s good, but are you operating with a sense of urgency? Is this doing…when is this….this needs to be urgent. If it’s not urgent, you’re never going to do it. So are you operating with a sense of urgency? That was just so powerful. How many times do we not do that? How many times are we just kind of wandering, doing our thing, and it’s not urgent. Because of that days turn into weeks, weeks turn into months, months turn into years and sometimes we never get it accomplished. I think one of the big reasons we’ve had so much success with Clickfunnels is because we do operate with a sense of urgency. I’m always stressing out, which maybe is to my downfall, it’s what makes me tired all the time. I just think it’s interesting, operating with a sense of urgency, having that as a thing we are thinking through all the time. So many good things. What else, what else? Natalie Hodson talking about the power of vulnerability. How vulnerability is the ultimate human connector. So many of us, we try to be postured and perfect and that’s why, because we’re trying to get connection, we think people want to see us perfect and instead it actually pushes people away. How vulnerability is the big secret. It was interesting, Natalie just joined the inner circle. But she came to our FHAT event in February, five or 6 months ago and she was telling this story. She was creating, she’s in the weight loss, fitness market, and she was working out live on Live streaming or Facebook Live or whatever, she did a work out. She’s a mom, she has two kids and during her workout she wet herself, on camera, live in front of the entire world and how embarrassing it was. And obviously that’s an embarrassing thing and most people would never talk about that again, they would leave the video, they would run away from it. But instead she realized that, “If I’m struggling with this, I bet other people probably are too. Maybe I can help them.” And she found a business partner or a content person, who that’s what they specialize in. Helping women to strengthen their pelvic floor so they don’t have those issues. And she created a $37 dollar book teaching the process and she put it out there and on a sales page she’s got pictures of her on a live stream with peed pants in front of the entire world. And she talked about this problem that she has and she knows all these other women have. Anyway, from February until now she sold 50,000 copies of a $37 book. So over a million dollars in sales. And think about how many women’s lives she’s been able to affect because she didn’t posture herself and come off perfect all the time, because she was willing to be vulnerable. It’s just such a powerful thing. I look at the times in my life when I’ve gotten real connection with my audience, it’s not when I’ve been sharing the highlight reel, like we like to do. I think what’s good to do is sometimes to touch on the high reel. “Hey, I’m awesome. Just want to make sure you know this, but let me tell you the truth.” And then break it down. And that has been a theme. In fact, the third inner circle group, I think I’ve never seen so many tears in a mastermind group in my life. The girls were crying, the men were crying, everybody was crying. But because people actually got vulnerable and shared and that’s been a big theme throughout the inner circle. You go to other masterminds and people are sharing the highlight reel and bragging about stuff, where with us everyone has to share, “Here’s what we’re doing awesome, but let me get vulnerable and share with you what’s actually happening.” And then we work at that level. It’s different and interesting and causes real actual change. Anyway, it was amazing. I wish I could take all of you guys along on these journeys. But a lot of our inner circle members are going to be speaking at Funnel Hacking Live. The sales page for Funnel Hacking Live will be going live next week, it’s at funnelhackinglive.com and you’ll have a chance to hear Natalie talk about the power of vulnerability, a lot of these other people I pick are speakers for the most part, inner circle members. So I have a chance to see them present here in my office a couple of times a year. I get to know them intimately, I understand their business, I understand where it fits with what I want to share with our audience. So a lot of them will be speaking at this. So if you don’t have tickets yet, when we go live next week, get them. We pre-sold out over a thousand tickets, I think we have another, I don’t know how many left. Not a lot. So if you want to be there, you know you need to be there and you do, now is the time. Funnelhackinglive.com, get on the waiting list and then wait. My guess is probably Tuesday it will go live. So by the time you hear this, it may be live. But make the effort to be there. It’ll be worth it, I promise you, it will change your life forever. It’s going to be a lot of fun. So yeah, that’s basically the best spot to get the actual highlights, at Funnel Hacking Live. Anyway, with that said, appreciate you. Thanks so much for listening in today to the podcast, and we’ll talk to you guys again soon. Bye.

Listen in on this unique conversation after a late night mastermind outside the Clickfunnels headquarters. On this episode Russell talks about contrast with Dave and Steven. Here are some interesting things to listen for in today’s episode: Why having contrast creates desire in customers. And what kinds of things about contrast Russell, Dave and Steven learned from the Chatbooks viral video. So listen here to find out why contrast in your marketing is so important. ---Transcript--- What’s up everybody? This is Russell, I’m here with Dave and Steven, what’s up guys? Welcome to the Marketing Secrets podcast, we got a special edition happening right now. Okay, so we just got done. We had a little Boise Mastermind group, they meet every month around different places, and we never had a chance to go. But we actually hosted it here in the Clickfunnels offices tonight. So we put the kids to bed and come here and we’re here for 4 hours or so, talking about tons of stuff. So we just had a really cool conversation while Dave went back in to go to the bathroom and he missed it. Dave: It’s Alex Charfen’s fault. Russell: Alex did this podcast about the number one supplement for entrepreneurs and it ends up being water and then… Dave: 3 gallons later. Russell: It’s really convincing, you guys should listen to it. We’re all obsessed, have you listened to it yet? Steven: Well I know enough that I’m just drinking a lot of water. Russell: It kind of freaked us out so we’re drinking insane amounts of water. It’s like bathroom breaks every 30 seconds. Dave’s like, “I gotta go to the bathroom.” And then he missed this huge conversation. So I gotta retell it and I might as well retell it right now with you guys because it was actually really interesting. So what we’re talking about…I got a black face, let me come here in the light. Let there be light. Alright so what we’re talking about. So those who are listening you have no idea what’s happening, but those watching the video, we’re in front of the Clickfunnels offices at nighttime, we’re under the streetlight. So I was listening to a podcast that Ryan Deiss did on the perpetual traffic talking about the Chatbooks viral video and he basically played it, paused it, talked about the before state and the after state of the woman in that video. Which you guys have seen the video obviously. If you havne’t seen the video go to harmonbrothers.com and click on the Chatbooks video. Probably the best, I would say probably their best viral video, it’s really, really good. But he’s talking about the before state and the after state and how good that video did. Here’s where she was at before, here’s where you’ll be after the product. Before, after, before, after.  We started talking about how the big secret to copy and sales is contrast. I was telling them ten years ago I went to a course with Matt Furey, he talked about contrast. He said contrast is the key to everything. Because you have the contrast of where they’re at and where they want to go and then your message in the middle there is what creates the desire for them to go from this to this. He talked about an email that’s like, in the course I was studying with Matt Furey it was email marketing, he was like, “Every good email has tons of contrast. Light and dark, happy, sad, fat, skinny, rich, poor. The contrast is what makes it interesting and then it’s what creates the desire to go from the before state to the after state. That’s the whole key, the contrast. A lot of people never think about that, but as you’re writing the emails, think about the contrast. The before state, again the way Ryan Diess explained it, the before state and after state, which was brilliant. In fact, I had never watched the Chatbooks video through that lens before, but if you watch it through that lens of the before state and the after state you see it over and over again. You see that she’s in the tub at first and she’s the smiling mom in the bathtub, so it’s like, this is a nice thing. Then she stands up and she’s fully clothed and the kids in the tub with her and she’s like, “I fell in while timing him holding his breath.” There’s the before and it keeps transitioning back and forth. So in any of your communication, whether you’re doing storytelling, or writing emails, or sales letters, or videos, whatever, the contrast is the key. So with the contrast you’re thinking about that, if you told a story about how fit you are, nobody cares, there’s no contrast. It’s like, “I was fat, I was sick, I was unhealthy, I was whatever.” You tell that first and then you tell the contrast to the other thing and the contrast is what creates the desire for somebody to change, which is what they need to have to give you money and that kind of stuff. So the contrast is a secret, in the before state and the after state, that’s the magic. We gotta rewrite the Expert Secrets book, stop the presses. Let’s add in this thing. So yeah, we just kind of had that epiphany as we were talking. So there you go. Contrast, add it in everything you do to create the before states and the after states. And it’s really fascinating. So watch that. Watch it in the viral videos, watch it in email. As you’re watching good marketers, try to notice the contrast. Because the better the contrast, the more desire is created. So watch how they do it, watch how I do it, watch how other people do it, that’s the secret. There you go guys, marketing secret number whatever we’re on, hope you guys like that. With that said, it’s time for us to go home and go to bed. So bye everybody.

The fastest way to succeed in anything in life. On today’s episode Russell talks about finding a coach and actually doing what they say. Here are some of the awesome things to listen for today: Why Russell hired a new coach, and why having a coach is important to him. Why Russell’s wrestling coach said he was one of the most coachable people ever. And why you need to find someone you trust, listen to what they say, do it, and then you’ll have success. So listen here to find out how to find success by finding a mentor or coach you can trust. ---Transcript--- What’s up everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. Hey everyone, I’m really excited, I know I’m always excited, but today I’m especially excited because yesterday I hired a new coach. If you’ve been listening to the podcast for 5 years like you should have been, I’ve talked about this before in the past. But I’m a big, big, big, big believer in coaching. When I was wrestling I always had a coach, I usually had 3 or 4 coaches. I had a freestyle coach, Greco coach, nutrition coach, strength training coach. But sometimes we get in business and we’re like, “Oh we’re so smart, we don’t need coaches.” And no, you’re wrong. In fact, it’s kind of funny because a lot of people I know who are really successful in this business for a long time who no longer are, they’re like the last people to go and get coaching. It blows my mind, because they think they know how to do it all. I’m kind of at the top of my game right now, I don’t know, maybe it’ll go higher, but I definitely think I’m 9 ½ minutes into my 10 minutes of fame, what it is 15 minutes of fame, 14 ½ minutes in. So who knows when this whole thing will go down, but for me I’m at the peak of where I’ve ever wanted or dreamt of being. I’m still trying to find coaches to coach me in different areas of my life and different aspects and different things. I’ve had health coaches, business coaches, all sorts of stuff. Yesterday, actually two days ago I was listening to a podcast, actually the Freedom Fast Lane podcast by Ryan Moran, and he was doing a call with this dude, and the guy coached him through this thing on the podcast. I was like, that was insane. I said out loud that I want that guy to do that thing for me every Monday morning to keep me focused on what I’m doing. And I’m not going to tell you his name, not because I wouldn’t share, but because I don’t want all you guys trying to hire him, because that’s not his core business. But anyway, the next day I messaged Ryan I was like, “Dude, I need this guys info.” And he’s like, “Oh.” And then I messaged 50 other ways and finally Dave got a hold of him and two hours later I was on a call with him. During this call he literally did a laser coaching thing with me and I was like, “This is so awesome. I want this every week.” And it’s kind of funny, this isn’t his full time gig, doing coaching like that. He’s like, “Well, where do you want to go?” I’m like, “I want to write you a big check for money and then you do this every Monday morning for me.” And he’s like, “Okay.” So I did, I wrote him a check. And now next Monday I have my first actual thing and it’s so exciting. I’ve had different coaches in my life. I have a coach every Tuesday morning I meet with more on like, it’s Tara Williams, who is an energy coach, but it kind of goes in different directions, from spiritual to physical to mental to business to relationships, all over the place. So that’s one that touches on different areas of my life, but this is very specific on focus and intent and I’m so excited. I’m excited for that. I wish you guys could see how I was jumping around, crazy. I was so excited to give someone money to be able to coach me. Because it gets hard, the different levels you get to, it’s harder to find a coach who’s there, who can take you through a different aspect, so it’s just exciting for me. I’m so excited. In fact, that’s why as a coach, I obviously coach a lot of entrepreneurs, I don’t want my students or friends, whatever you want to call them. I want to keep progressing myself so that they keep having something to tap into, if that makes sense. I’ve had a lot of coaches throughout the years, that I came in and really quickly we met and then surpassed and I’m like, I can’t get stuff out of it. I don’t want my people ever feeling that way. That’s why I’m always pushing myself, pushing myself, pushing myself just so that I’m always as sharp as possible so I can keep serving and giving and coaching. But anyway, I’m just excited and what’s interesting, and this is the point of the podcast, not that you guys care that I hired a coach. But more so it’s because at the last Inner Circle meeting last week, we had 4 days of Inner Circle and I got 4 days next week too, I’m so excited. But what’s interesting, I watched a pattern. It was such an interesting pattern. First off, people in the inner circle are people who, they hear what I say, they do it and then they succeed. It’s really interesting. They hear what I say, they do it, and then they have success. Hear, do succeed. Hear, do, succeed. When I was wrestling, I remember one of my coaches telling me, “You’re one of the most coachable people I’ve ever had.” I said, “What do you mean?” “Well you hear what I say and then you go and do it. I literally between matches will show you your level was too high. You need to lower your levels, be moving more. Next match you’re doing that. Most people I tell them that over and over and it takes weeks or months or years to even attempt it. I tell you something and you just do it.” And I’m like, “Yeah, isn’t that how it should work?” You hear someone you trust, that you hired, that you are paying to be a coach, someone who is your coach, you hear them, you then do that thing, and you make money. Or you hear that thing, do it and then wrestle better. That’s the process. So the key first off, you gotta tap into somebody that you trust. Someone who you know is not going to lead you astray, someone who knows more than you do. So when you hear them, you’re not second guessing should I do that, should I not? You gotta pick the mentor that you have 100% faith and trust in. It could be me, someone else, I don’t care, just pick somebody where you’re like, I have absolute faith in that person’s opinion. Therefore I will do whatever they say. I will hear and then I will do and then I’ll have success. But what’s interesting is during this whole inner circle, again, I’m watching and most of these people, that’s who they are. They hear, they do, they succeed. That’s why there are able to afford 25 grand to come hang out with us a couple of times a year. That’s why they’re having success. But as I was watching, not all of them, but probably 60% of our inner circle members are also coaches in different markets, different industries, things like that. And what’s interesting is almost all of them said “I’ve got these students and they just hear what I say and do it and they have success. But I’ve got all these other ones who don’t.” And I was like, it’s so fascinating to me that people that have success what do they do. They heard, they did, they had success. The one’s who didn’t, they heard, they questioned, they thought about it, they flip flopped, they over analyzed, they studied something else, they did this, they….they get stuck in this thing in the middle that they don’t really hear. And it’s just so fascinating for me. Yesterday when I heard, two days ago when I heard that podcast and the second I heard it I was like, “I heard it, now I’m going to go do so I can be successful.” How am I going to do it? I know I’m going to forget or it’s going to be hard so I’m going to pay someone so I can do it. So I heard, did, boom now I guarantee you guys will see in the next 6 months, the changes in my company and hopefully in me personally because of this coaching. Again, I could have heard the podcast and thought about it and tried things, but no I heard it, I’m going to go do it and then I’m going to be successful. So if anything you get from this, there is a pattern of people who are successful in all areas of life. The pattern is number one, they find the mentor, the person, the coach, whatever they believe to get them where they are, and then they put on blinders. They hear, they do, they succeed. Hear, do, succeed. Hear, do, succeed. That’s it. And if you’re not successful, something happened. Number one you picked the wrong mentor, so you picked someone you’re not really trusting or they have bad advice, bad strategy whatever. So if that’s the case, pick somebody that has the right strategy that you trust. That’s number one, so you do it. Number two, you have to listen to them. Now listening, I said this to one of my friends one time. There’s two types of listeners in the world, those who listen and those who wait to be heard. And a lot of you guys are hearing stuff, but you’re waiting to be…..You’re trying to inject this thing in the middle, and I don’t want you guys being the people who are waiting to be heard. You are hiring a coach so you can listen. So stop, get the right person with the right strategy, pay them whatever it takes, then listen. Listen. Even if you think you know a better way, you read a blog post or a book or someone who has a different…it doesn’t matter. There’s a million ways to skin a cat. Pick a strategy from a person and then listen to what they say, and then whatever they say, do it. That’s it, just do it. And then what will happen? You will have success. Listen, do, succeed. Listen, do, succeed. It’s a pretty simple strategy. It’s somewhere between the listening and the succeeding we get caught up trying to think or over analyze or whatever it is. In fact, it’s interesting, people that are really good at school typically, the reason I think they don’t succeed in this kind of world is because they listen and they analyze and think….it’s good to think for yourself, but you’re hiring someone who already thought through these things for you. Like this dude yesterday, I don’t know, I’m guessing he was surprised at how he said something and I’m like, “Okay, I’m doing it. Done.” I listen, I heard, I did. I’m not like, “Well, my company is bigger than yours and I did this…” or whatever. No, I listen, I do, I succeed. I trusted him enough to give him money, therefore I’m trusting his strategy with 100% certainty that this is the way. Otherwise, I wouldn’t have picked him, I wouldn’t have paid him, I wouldn’t have whatever. I chose that person, therefore I will listen with 100%, I have 100% certainty that everything he says is going to be truth, therefore I will listen, I will do and I will succeed. So this message is mostly for those of you guys who are struggling. My guess is that somewhere between this little chain that you’re missing. You picked the wrong person to tap into a strategy. But if you’re listening to this, you’re listening to me, so obviously you picked the right thing. So you got the right strategy to listen, do, and succeed. Boom, that’s it. I look at Brandon and Kaelin, literally Brandon and Kaelin come to every event, they’re at everything we do. They listen to every podcast, they’re probably listening to this right now smiling and saying, “Russell keeps dropping our name again.” They listen to everything. They picked somebody they trusted, they listen, and they do. I will literally be onstage at an event talking about a concept and I get off stage, and Brandon’s like, “hey that thing you just said, I just launched it.” I’m like, “What?” He’s like, “yeah, While you were talking I did it.” He’s listening, he did it, he’ll succeed. That’s why their company is going….. Everyone else in the room is sitting there listening, listening, taking notes, thinking about how cool it would be, and then they hang out in networking and they’re talking and….No, Brandon is there listening, doing and that’s why they’re so successful. So for you, look at that chain, there’s four elements. Pick the right mentor with the strategy and have absolute certainty in what they say, listen to what they’re saying, again listen, not waiting to be heard. Listen, then do it. Whatever they say, don’t even… Just do it. Just jump off the cliff. I trusted this person, therefore I will jump off the cliff if they tell me to. Just do it. And then get success. That’s it. That’s it, it is really that easy. So easy. It’s insanely easy. I don’t know why we keep complicating this. So don’t complicate it. If you do this thing and don’t have success, there’s somewhere in here, either you didn’t hear it right, or you didn’t do it right, or you picked the wrong strategy. If you get the right strategy up front, you listen and you do, then you’ll have success. It’s inevitable. You can’t not succeed. So there you go guys, I hope that helps. It should help you, but it should also help the people you’re coaching. It should help, so many ways. Understand that guys, that’s the key. That’s all I got guys. I’m heading into the office today. It’s Wednesday, I got a lot more fun stuff to do today, I’m excited. Appreciate yo all for listening and subscribing to the podcast. If you’re not subscribed yet, go to iTunes.com and subscribe or I guess marketingsecrets.com there’s a link to the iTunes, that might be easier. And then please rate, review, let us know, share this, if you got any benefit from this. Appreciate you all, thanks so much for everything and I will talk you all again soon. Bye everybody.

All the little things you’re not doing to get more traffic now. On this episode Russel talks about the big theme in the company right now, which is going from ten million dollars a year to a hundred million. He talks about what they are doing to be able to build a blueprint to help others do what they have done. Here are some cool things in this episode: Hear why Russell is obsessed with writing books right now in order to leave a legacy. Find out which book will come after Expert Secrets in the series and what it will focus on. And find out what is happening next with the Marketing Secrets podcast. Listen to all this and more, and don’t forget to get your tickets for Funnel Hacking Live before they are gone. ---Transcript--- What’s up everybody? This is Russell Brunson. Welcome to the Marketing Secrets podcast, formerly known as Marketing In Your Car. Right now we are back in the car, so I feel a little nostalgic. Going to a dentist appointment today, starting in 6 minutes. It’s probably a 10 minute drive and traffic is literally stopped. My wife told me not to take Chinden and I did anyway, it’s my own fault. Should have listened. Anyway, that’s what’s going on today. Alright everybody, so I hope everyone out there is having an awesome time. It’s been really fun this week. If you listen along as we go, two weeks ago we had a FHAT event, and then the viral video event, which went awesome. Then last week I had 4 days of Inner Circle meetings and a one day consult, so last week I didn’t even get to do any of my own work. And yesterday was the first day I got to get back and actually do my own thing, which was awesome and exciting and amazing and I’m so grateful for it. So it was fun to kind of get back to work. And it’s been interesting, as I’ve been talking to Inner Circle a lot, I keep telling people phases of this. It’s going 0 to a million, a million to ten, ten to 100, and if you listen to me talking about this, it’s going to be a big theme at Funnel Hacking Live this year. By the way, tickets for that are going on sale this week. So they’ll be at Funnelhackinglive.com, we should have some ticket sales. We pre-sold over a thousand tickets already, so we don’t have a lot of tickets left, but those are going on sale this week. By the time you’re listening to this, it might be live. So if you want to go to Funnel Hacking Live, go to funnelhackinglive.com. Anyway, so that’s been the big theme in my Inner Circle, a big them in my company, everything like that. Yesterday was the first time I had a chance to really focus on the traffic part of it, which is fun because going from 0 to a million is all about figuring out your what and your how. What are you selling and how are you selling it? The sun is bright in my eyes, sorry. And after you figure that out, you know you figured it out because you go from 0 to a million dollars over night as soon as you figure that out. So figuring out the what and the how is the first phase. After you figure that out, the second phase is scaling that. So it’s coming down to building out the infrastructure. Actually let me step back. 0 to a million is everything we talk about in Expert Secrets, finding out what you’re selling, who you are, what you message is, finding your voice, etc, etc. And number two is when you go from a million to ten, it’s all about basically the Dotcom Secrets principles, building out a value ladder, front ends, back ends, maximizing the journey and the process and all that kind of stuff. So that’s the second phase. The third phase is going from ten to a hundred million, and that’s where we’re at right now. Some of you may or may not know, I bought trafficsecrets.com from John Reese, and that’s going to be, I don’t know if it’s the next book, but it’s the next book in the series. It’s going to be all about that part, how to scale the traffic, so going from ten to a hundred million. So what’s fun is that yesterday was the first time we had a chance to sit down in a room all day and plan and map it and really build out that process. What’s interesting, as I look at our business, to this point. We’ve done well this year, it doesn’t matter. It’s grown really, really well. We’re doing some pretty good things, but what’s been interesting, if you look at how we’ve done things up to this point, the focus is all on the funnel. So we build the funnel and when that funnel’s done we go and drive traffic, we go and buy ads and do those kind of things like that. Whereas  this new phase, the sun is so bright in my eyes….The new phase we’re going into, which is scaling beyond, it’s all about getting more people into the front of the funnel. Because after you get people in front of the funnel, the structure, all the Dotcom Secrets, front end, back end funnels, value ladder, all that stuff’s already built out. You don’t need to keep adding stuff there. Now it’s just about dumping more fuel into the fire. So that’s the kind of phase we’re in now, which is an exciting, fun phase. So what’s interesting, we were mapping this thing out. I wish I could show you guys all the pre funnel stuff. Most people are like, here’s my funnel, what’s the ad I’m going to buy? The process we’re working on and we’re building out internally is there’s four phases that happen before you ever get to the ad. There’s the research phase. There’s a whole bunch of research we’re going into, keywords, headlines, articles, who are we trying to be. Funnel hacking deep, so that’s the research phase. From there we have a bunch of stuff, deliverables, based on that, here’s the 30 or 60 or 90 headlines we need to create videos for. Here’s the 15000 word article we need to create. Here’s the title and keywords we’re focusing on. And then here’s…..it’s going through all that stuff, the deliverables. Then after that, we have to produce all that stuff. So the third phase is going and, if it’s me, it’s doing a billion videos…. I got off the busy street…..doing a billion videos, writing the content, all this stuff is the production phase. And then when the production phase is over, then it goes to the asset phase, which is like each video turns into 5 thumbnail, or 5 quote cards. A YouTube video, Facebook video, all the actual assets that need to be created. And then from there it’s handed to the promotional team, which is phase 5 and the promotional team takes all this stuff and uses it to promote the funnel. So it’s crazy, so exciting. It honestly blows my mind that we built our company as far as we have, based on literally us building a really good funnel and turning on ads and that’s it. We’re missing…. again it comes back to the tip of the iceberg. We’re doing the tip, but we’re missing the rest. So now we’re coming back and doing the rest of it. And I really think, outside of there’s a lot of infrastructure and people and other things we need in place as we’re growing from…to a hundred million and beyond. So we’re working on those kind of things. But what’s interesting, from the traffic side, that’s what we’re building out now. Building out the systems and it’s exciting. It is a process starting right now, it started yesterday and it will culminate probably in the next 18 months in a book called Traffic Secrets, so it’ll be showing you guys behind the scenes of what it ended up becoming. Oh crap, I gotta beat this light…..So that is kind of what….sorry you guys see how good of a driver I am. I always get messages after this, “Russell, you shouldn’t be driving while you’re talking.” I’m like, I got my hands. I’m good. Anyway, so that’s the exciting thing, as we’re kind of building this out. As I’ve kind of perfected the model, proven it, we’ll use it to go from 70-80 million to 700 million, then we’ll have a good blueprint to show everyone, this is Traffic Secrets, this is the foundation behind it, which is kind of cool. Anyway, that’s kind of what’s happening over here. And it’s exciting and fun. The only place we really talk about this publicly, some of you guys are in our Fill Your Funnel course, that’s where we’re really going deep into this and kind of mapping out the strategy and this process and this plan. But we’re trying to figure it out, all internally on our side. So as we keep getting it better, we’ll be publishing it there, until we got it all perfected and it becomes a book. But I want you guys thinking more about that. Think more about all the front end stuff that you do to get traffic into your funnels. Most of its just, you spend all this time and effort getting the funnel right and then we turn on ads and that’s it. There’s so much more that goes into it before. Anyway, that’s kind of what’s happening here. So a couple of other exciting developments. One thing is, if you’ve been listening to the Marketing In Your Car podcast for any amount of time, or Marketing Secrets for a long time before that, I have somebody, a secret spy right now, going through the past episodes….is this the right road I’m supposed to go on? I think it is…. Categorizing all of it, we’re going to be turning this crazy podcast, we’re going to take out all the crap and the fluff, the ones that were just me rambling incoherently, and finding all the best and putting them into chronological order, not chronological, the right order, and actually making a book called Marketing Secrets. If you can’t tell, I’m kind of obsessed recently with making books. We’ve got the Expert Secrets book, which took two years of my life, the cookbook, which was The Funnel Hacker Cookbook. If you haven’t got that, go to funnelhackerscookbook.com or funnelcookbook.com, it’s actually easier to remember, funnelcookbook.com. And in fact right now, I think it’s $10 plus shipping or something like that, to get a 350 page, spiral bound cookbook, which is insane. But I’m really into the whole book thing. I think books create legacy more than anything else. And at this point in my career it feels like that’s what I’m getting drawn to, stuff that’s legacy as opposed to promotional stuff. So you may see a couple more books coming out in the next few years, and hopefully they turn out good. I’ve tried to write two really good books, I think the first two turned out good, I’m proud of them. So hopefully you guys will like the other ones. But this is one will be a fun book that will be kind of like an ongoing series called Marketing Secrets, where every three years I can publish a new book, it’s like okay here are the next 400 marketing secrets that came out of me driving in my car back and forth. Here’s idea after idea after idea. You know the first two books, Dotcom Secrets and Expert Secrets have been very much process based. So it’s like, you have to go through step one, step two, step three, step four, kind of like that. Where Marketing Secrets the goal would be more like, flip it open and just grab it like, “What’s secret 27? Oh cool, urgency and Scarcity. I could use that here. Here is marketing secret 292…” Anyway, that’s kind of the game plan with that book, so it’ll be fun. So that will probably be the next book and then I got this other cool….so many cool things. So anyway, that’s all I got you guys. I’m almost at the dentist. So I’m going to go hang out with him. Appreciate you all for listening, subscribing. If you’re not subscribed yet go to iTunes and subscribe. I think last time I checked we’re number 3 or 4 top business podcast in the world, so thank you for that, hopefully we can keep it ranked up high. But yeah, come listen, subscribe and hang out with us and we’ll keep giving you the goods. Alright guys, appreciate you all, talk to you soon. Bye.

The secret behind making the important become urgent. On this episode of Marketing Secrets, Russell gives a recap of some of the events for the Viral video launch from last week. He goes into some rough numbers and stats and explains why they did it. Here are some of the highlights of this episode: Russell gives some rough numbers of how the viral video went and some of the stats for the first 7 days since. He explains what good things have come from the video launch and why they did the things they did.- And he explains why he needed to make the important things become urgent in order for them to get done, and why he recommends others do the same thing. So listen to this episode and find out how many views the viral video got, and what good things have come from it so far. ---Transcript--- What’s up everybody, this is Russell. I want to welcome you guys to Marketing Secrets. I’m finally giving you a chance to hear behind the scenes of what happened with the viral video launch, the bubble soccer party, and everything that’s happening on today’s episode of Marketing Secrets. Alright everybody, welcome back. I hope you guys have been doing amazing. This whole week I’ve been in inner circle meetings, so I’ve been dropping some cool stuff on the podcast, hopefully you’ve been enjoying it. If you’ve been listening to the audio version, I gave you guys a really cool call from Frank Kern, which was awesome. Sent you my presentation of how we went from zero to a hundred million dollars without taking on any outside capital, which was cool. Hopefully you liked that. And Now I’m finally having a chance to tell you guys behind the scenes. So it’s been a fun week afterwards. Whenever something like this happens, we have no idea what to expect. What happens if we launch this video and it gets 500 million views, what if we launch it and it gets ten views? You have no idea what’s going to happen. So for me it’s always like, I think sometimes people get so invested in the outcome, they miss the fun and joy of what you’re doing. I know that I’ve had times in my life where I do that as well. So consciously with this, as well as any launch, I set big goals and big dreams and stuff like that, but as they get closer and closer and closer, I start, I don’t know if that’s the right word, I delete the outcome goal in my head. I just, I don’t know what it’s going to be, and if I set one and I don’t hit it, I’m going to be sad. If I set one and I surpass it, I’ll be happy. But I don’t want that, because I did the work no matter what and I want to be able to celebrate it and enjoy it. So I try to just get rid of the outcome in my head. So going into it, I didn’t have an outcome. Again, I was looking at things like, what’s the worst case scenario. So for us, Clickfunnels worst case scenario, a lot of you guys know we spent a lot of money. Harmon brothers charge about a half a million dollars for a video, plus we threw a big party, we hired influencers to come, when all was said and done, I haven’t looked at the numbers yet. It’s been a whirlwind week. I would say probably, all in, in this party promotion we’re probably in close to a million dollars, which is kind of crazy. I think I told you guys before, it’s the first time I just put everything on black, or everything on red. However you say that, I don’t know the terminology, the gambling thing, just kind of rolling it. Typically with any kind of marketing, we’re very direct response driven. Where we test small, put a dollar in, get two dollars back out, and if that works we scale. That’s how we’ve grown our company. That’s how everything I believe is based on that. So this was the biggest thing. We’re like, we’re putting  a lot in without knowing ahead of time, but it’s okay because we’re looking at what’s the worst case scenario. Worst case scenario, average Clickfunnels member, lifetime average I estimate is 1200 bucks or something like that, maybe higher. In fact, I’m sure it is higher. We’ve only been in business, in fact tomorrow is our three year birthday, a lot of people have been with us three years. So that number keeps growing over time, but as far as we know now, it’s over $1200 a person. So we’re like, worst case scenario, if this video brings us an extra thousand customers, it broke even, which is awesome. So that’s really good. But the bigger win on my side, there’s a couple of big wins. One of them is, when this video went live we needed to simplify our process. The signup process, the onboarding, all sorts of stuff like that. Because of that, I don’t know if you guys logged into Clickfunnels recently, there’s a bunch of new stuff. There’s a Clickfunnels game, there’s new onboarding, there’s these things we call “Show me how” little walk-through’s that have video and written out explanation that show you how to do every single thing. We set up a way to get custom domains, where you click a button and get a custom domain. In fact, we gave everybody the first custom domain for free. We figured out all these things to simplify the onboarding process, so when this new onslaught of people came, we’d be prepared for it. So one of the biggest things, that’s something we’ve known we needed to do for probably two years, we just haven’t had the time or energy to do it. This  forced us to spend that time and energy. A lot of times we focus on stuff that’s urgent but not important. This one was super important, but it was never urgent so we never got it done. So by doing this, calling our shot and making this big video, it forced us to focus on the important that’s not urgent. It became urgent for us. So we, as a team, killed ourselves. You probably saw the week prior, we were here all night last week. Our whole tech team and dev team, design team, everyone was here just killing ourselves to get prepared for it. A lot of evaluations, if we ever wanted to sell Clickfunnels in the future, one of the big things to look at is churn rate, so we knew what our churn numbers were at. For us it was like, if we could lower our churn by 2% that alone would be worth, tens if not in the future, hundreds of millions of dollars. But tens within the next 12 months. So that was our goal was to reduce churn by 2 points. So it was a week ago today that the viral video went live. So we’re about a week. Obviously stats aren’t perfect, we don’t know the numbers, but based on the first, it’s been live a week, what’s it trending towards?  I don’t know if it’s going to hold, so I don’t want to tie down to it yet, but based on the first 7 days our churn in the window and everything has dropped by more than 2%, which is amazing. More than 2%. I’m hoping over the next 30 days, 60 days, 90 days that sticks. If it does, that alone is worth more money than I could ever have dreamt of. In fact, the thing is right now, I could talk about this for a long time and explain it all. But basically where we’re at right now, as we’ve grown, we just passed 50,000 members last week, a week ago yesterday, 50,000 members. But as soon as we get to about 60,000 members, the new members we bring in and people we lose each day become about the same, so it gets really hard to scale past 60,000 members. If we drop our churn by 2 percentage points, our next peak is at 100. So almost instantly we get to 100,000 members. So that alone is a big reason. Another big reason why we did the viral video is unification, if that’s the right word, connection, tribe building, bringing people within the culture, closer together and building that bond. We had hundreds of people throwing viral video launch parties in their homes. We had Julia Stoilin throw a launch party and invited the whole internet and she had people driving four or five hours to her house to come watch it with her. It just brought our tribe as a whole together. We streamed live presentations from me, from the Harmon Brothers, and Gary Vaynerchuk last minute was like, “You should stream my stuff too.” So we streamed his. And we had 20,000 people live between YouTube and Facebook that watched this whole event go down. Think what that does for community, tribe, culture building within our audience, which was amazing. So that was another big thing. How does this become a bigger win for us as a community? Second is how does this make Clickfunnels even more fun? We’re a software product. We’re competing with all these boring software products that are faceless, nameless and boring. Now we’re interesting to talk about. This video is something that people can talk about, they can share, show their friends and family. People come there and they’re like, “oh that’s what Clickfunnels does.” It gave us the ability and the timeliness to rebuild our sales funnel. Typically I don’t like, here’s a brand new funnel, but we kind of had to. So it gave us a chance to sit back and re-tweak things and build things really differently. You’ve probably seen some of it. Again, it’s on the weekend, so I don’t know super good conversion numbers, but as a whole the conversions and EPC’s and dollars in are up, dramatically. So doing this thing wasn’t just, “How many times has the video been shared, how much viral? Is it actually working?” But it’s all these other pieces that are more important to us, that it forced us to do. So I just want to put it out there. It was funny, I was watching people’s Facebook the next day, I think we had like 300,000 views the first day and people were like, “Oh this didn’t go viral, Clickfunnels burned their money.” And all these things, and I’m just on my side laughing because you guys don’t get it. People see what they understand, but they’re missing the rest of it. That was my goal with this podcast always, to let you see the magicians hands. What are we doing? Why are we doing it? Why is that important? Why was I willing to gamble and risk that much money on something that was that big of a risk? Because it forced us to take the important and make it urgent. Which most business don’t ever do that, which is why they die. Kind of like my wife’s business, you should see the video. I buried it next to my first wife’s business, and my first wife. If you haven’t watched the video yet, go to Clickfunnels.com and watch the video. That way that joke will make more sense, along with the nude squirrels and everything else. Other good things it did for us internally. We’ve always struggled to be recruited talent. People know Clickfunnels, which is the majority of our team come in. But developers and things like that, it’s hard. Where now, they see the video and they’re like, “Oh cool, that’s the company, that’s the culture, that’s what I want to be part of.” So it’s helping us already recruit talent. And on the other side it’s bringing in customers at an incredible rate. So prior to this launch, depending on the ad sent and the landing page and stuff like that. For us to get a new Clickfunnels member on the low end, was probably $60, on the high end $120-130, to get a free trial. And that’s kind of the window we played with. It goes up and down and bounces all around, but that’s kind of been the window. Right now, the video is getting new customers at under $40 a piece on the pay side, but don’t forget there’s also the free side that’s bringing tons of free people. So if you take the free and the paid and mix them together, our cost to acquire a customer right now from the video is probably, I don’t know, this is off the top of my head, I’d say probably $15-20, which is insane. Insane. Most SAASes in our world are $120-150. So there’s kind of cool things. Also, as of today, should I check it? We were almost at a million views. A million people have seen our sales video and now are aware of Clickfunnels, which is crazy. I’m pulling up the actual thing to see. We were thinking today we may pass a million views, but it’s going to be a tight one. I don’t think by now, but by tonight hopefully we will have done that. We are at 927,000 views. So we’re getting close to a million and this thing will continue to drive leads, traffic and sales today, tomorrow and forever. We knew with launching this it wasn’t going to be like Poopourri or Squatty Potty viral. To explain what Clickfunnels is takes more. In fact, they were stressed out at first, “This is the longest video we’ve done.” I think it 4 minutes, almost 5 minutes long. I was like, “Yeah, but it’s okay because I would rather have less people, but the people who watch it understand what we are and then they come in and actually become customers and they stick.” Anyway, it’s funny, the people that….it’s just funny. I see all the trolls that are in, all be like, “The video’s too long, that’s why it’s not going viral.” I’m like, “Dude, I don’t need it to go viral. That was the campaign we did to unite the community and get people excited so that people cared when this came out.” All the other things is why we did and why it’s already….it paid for itself in the first 30 hours. That part is done, now it’s this tool, asset that’s becoming huge for us. So that’s what I want people to understand, in case they don’t. Because I know a lot of people don’t quite get all the pieces. So hopefully this kind of helps. Sorry I’m watching the video again, it’s so fun. Alright so, what else what else was I going to share with you? So that’s some of the core things. A lot of people have been asking me about it. The last thing I want to talk about, it gave us the ability to throw a party. Why do I like throwing parties? Because we’re marketers and we should make an event out of everything. We had inner circle last week and we had James Malinchak, who if you know who James is, if you Google “Secret Millionaire” he was on secret millionaire 7 or 8 years ago. And I remember when he was on Secret Millionaire, most people would be like you’re on TV and it’s like, “Hey I’m on TV.” And that’s it. But James is really strategic about it and he actually threw a big party at his house. He invited me and a bunch of other people out to his house and then did a whole launch around it. He had what’s his name, from Lifestyles of the Rich and Famous? Robin Leach come to it. And he threw a big event around it and it made it fun for people like me to come to it and talk and share it. And it made me become friends with James and connect with him and care about him and his mission. Because he threw this big event around it. That’ why we did this as well. It gave us the ability to throw an event that people, whether they could come to Boise or not, could watch it streaming live and see me and Gary and all these people. So many cool tribe building, culture building things that came from it. Anyway, throw an event. I tell people if you’re going to launch a Facebook ad, throw an event around it. If it’s going to be good, invite ten other influencers to come to your house, launch the event together, launch the ad together. Whatever it is, make a party out of it and they have a vested interest in your success. They’re going to walk, talk, all those amazing things come from it. Everyone in my office is out clapping. We got some weird people over there. Sorry, if you’re wondering what’s happening over there. I hope that helps you guys because everyone keeps asking me what happened? Has it been good, bad? And I just wanted to give you a recap, it’s been freaking amazing for us. Again, it forced the important to become urgent, it’s reduced our churn, it’s increased our….dropped our cost to acquire a customer, increased our conversions, our average cart sales, so many good things have come from it. We’ve built some amazing relationships, people who never would have known what Clickfunnels were, sat in a room for 5 hours with us and then played bubble soccer with us. We went in the Guinness book of world record playing bubble soccer. We build connection, community, relationships, so many good things came from this thing. It’s been amazing. So yes it was good, financially as well as all the other things, and it keeps continuing to grow. I don’t know how many software companies have a sales video that has been seen a million times in the first 7 days. That’s rare. And it was the sales video that pitched the product really, really hard. You know what I mean? Sometimes they have these ones that are fancy. I don’t know if you remember Grasshopper, they had a really cool viral video about being an entrepreneur, it’s a big entrepreneur thing and everyone’s like, “Grasshopper.” And that was it. Yeah, it did that. But it didn’t sell the product. What’s Grasshopper. I go to Grasshopper.com, oh it’s phone systems for entrepreneurs. I didn’t know that. This one is like a million people watched it and it’s pitching our product, you know what I mean. We got 5,397 shares, 19,000 emojis, a ton of comments, 1870 comments. It’s all good from a lot of different angles. So I hope that helps. I hope that gives you guys some visibility on what we did and why we did it. One of the big reasons why we do launched, as much as I hate them and the stress that goes into them, again is it forces important to become urgent. So I recommend for you guys to look at, what are the important things that you have that you need to do? That you’re like, “I know I need to do that.” And how do you make it urgent? How do you tie in a launch or something, or an event or something that forces the important, that you know you need to do to become urgent. For us the urgent was always launch a new funnel, launch a new thing, drive more sales, those things were urgent so we were always doing them. But it was like, if I can reduce churn by 3 percentage points, that’s worth more than 10,000 new customers to me. But I never did it because it wasn’t urgent. It wasn’t in front of my face all the time. So as soon as I made the important become urgent through this process, it became urgent and it’s been huge since then. So there you guys go, it’s been 7 days. Like I said, I’ll probably do another recap when it’s been 30 days or so and kind of keep giving you more stats as I get clearer numbers on things. Like I said, I’m in the Inner Circle the last 4 days, so today’s my first day back and half the team’s gone. But I’ll get deeper into the numbers and stuff and share more as we keep going on. But I hope that helps. Appreciate you all, thanks again for watching the video. If you haven’t watched it, go watch it, go share it, go comment, go like, have some fun, because that’s what we do. And tomorrow, by the time you guys listen to this, will be Clickfunnels 3rd birthday. Yes, we’ve only been in business 3 years. We passed 50,000 members, we’re going to change the world thanks to you guys. So thanks for everything. I hope this helped, appreciate you guys and we’ll talk soon. Bye everybody.

My live presentation from the viral video launch party. On this episode Russell gives a presentation at the viral video launch of how Clickfunnels went from $0 to $100,000,000 using growth hacking and sales funnels. Here are some of the awesome things in this episode: Step by step how Russell was able to grow his business without you outside funds. How he was basically paid to introduce people into the Clickfunnels world. And why funnels are the key to growing your own business without having to take money from venture capitalists. So listen here to hear this awesome presentation that can teach you how to grow your business using sales funnels. ---Transcript--- What’s up everybody, this is Russell Brunson. Welcome to the Marketing Secrets podcast. I am still planning on giving you guys a huge recap of the viral video event, bubble soccer, everything else that went down at the event, because some crazy stuff happened. I’m also trying to get permission from Gary V to let me share some of his presentation with you guys here. So that’s the game plan. If I’m able to do that, you’ll see it soon. And you’ll see my recap soon as well. But this week I’ve got my inner circle here, so I am in there locked away. So what I did want to do is I got the video clip from my presentation at the event about how to go from zero to a hundred million dollars in sales, how we did that by using sales funnels and growth hacking. And it was a shorter presentation, but I think it was really, really cool. I’m sure I talked really, really fast. I was also really tired, I’d only slept one hour the night before. So if it doesn’t make any sense, that’s kind of the context of why. But hopefully it will give you guys some ideas about how to scale a company. You hear me talk about the Dotcom Secrets book a lot. Whoever can spend the most money to acquire a customer wins, and sometimes when you hear that it’s depressing if you don’t have a lot of money, so I’m not going to win. And that’s how I felt, especially when we launched Clickfunnels and we’re competing against two companies, one that had 40 million dollars in funding and one that had over 100 million. How do you do that? And this presentation shows you how we did it. So after we do a little Marketing Secrets intro here, I’m going pick right up with my presentation from the event, I hope you love it. Thanks so much and we’ll talk to you guys soon. I put together this presentation because like I said, the biggest question I get, especially from people who are building their own companies is “how in the world have you grown Clickfunnels so fast without having any money, any capitol, any outside funding at all?” So I put together this presentation this morning. Like I said, I had one hour of sleep last night, then I got up and started working on this presentation. But to kind of walk you through what we did and some of the mind shifts that I think are different that will hopefully help you guys as you’re growing and scaling everything you are doing. So the title of my presentation is how do we use growth hacking and sales funnels to go from zero to a hundred million dollars in less than three years, we’re a week away, without taking any outside funding. So the first thing I want to go over really quickly, for those that didn’t know what I was talking about earlier, I’m going to go over what a funnel is really quick. So what is a funnel? If you look at, actually let me step back. The reason why I want to talk about this is it’s been interesting, I’ve been doing this internet marketing game for 15 years now. This is my 15th year in the business selling all sorts of stuff, and it’s interesting because recently there’s been a whole bunch of books coming out on growth hacking, all these cool new ways to growth hack. And it’s funny because we get the growth hacking books and read them, it’s like, that’s all the internet marketing stuff we’ve been doing for the last decade. And now it’s like, real businesses are catching on, figuring out these things that are really, really cool. So that’s kind of why, my thoughts on this presentation. Showing all these funnel things, this is the growth hacking, this is the movement, this is where things are going that we keep talking about. So what’s a funnel? To explain a funnel, I think the easiest way to begin, is to show what a funnel is not. So this is a traditional style website. This is what Clickfunnels is kind of going against all the time. Most people have traditional websites, they have all sorts of ads. They’re paying for Facebook, Youtube, Google, all these things and they’re driving it into these websites, and it’s literally slamming a whole bunch of people into a brick wall. I know that because this is how I got started. I was trying that thing and it did not work. I always say that a traditional website is kind of like having a really bad sales person who is shy and all they do is hand out brochures, and then pray the person comes back. That’s a traditional website. What a funnel is, is basically having the best salesperson on planet earth, come and meet the person at the front door, find out their name and walk them through the process. Find out what they want, how they want it and giving them exactly what they want. So that’s kind of what a sales funnel is. My whole philosophy in business kind of, like I told you guys in the last presentation, when we started Clickfunnels three years ago, we had two major competitors that we were looking at. Number one had just gotten 43 million dollars in funding and number two had just had over 100 million dollars in funding. I’m coming in with me and Todd and we’re bank rolling it with our big old credit cards and we’re like, “Okay, we’re going against these huge giants that have hundreds of millions of dollars, how are we going to win?” One of my first mentors, Dan Kennedy, he used to say this all the time. “Whoever can spend the most money to acquire a customer wins.” So I’m looking at these companies who have hundreds of millions of dollars in funding and I’m like, I’m screwed. I’m not going to be able to win. These guys could out spend me every single day. And I started looking at this more and more and I didn’t get it at first. It took me a couple of years before I understood this concept of whoever can spend the most money to acquire a customer wins. Like I told you before, I went to college here at Boise State, I wrestled here and I used to carry my buddies on back up and down the football stadium, every single day before practice, this is my hometown. Here in Boise, one thing we’re famous for, those who are not from Idaho, we’re famous for potatoes and the very first product I ever put together was a DVD teaching people how make potato guns. You probably heard me tell this story before, but it was a DVD how to make potato guns. I set it up online, I was learning about internet marketing, it was really simple. I had a one page website, I had Google ads. That’s all that we did back in the day. So I went to Google, started buying ads, I was spending about $10 a day on Google ads, and I was selling a $37 DVD on how to make potato guns. So I spent $10 a day on ads and I usually averaged about one sale per day. So Russell as a college kid was making a whopping $27 per day profit, I was putting into my pocket, which was pretty awesome. And that was kind of my beginning. And then what happened, a little while into this whole game, Google shifted how everything worked and I got in big, big trouble and literally overnight, my website was the same but I went from spending $10 a day in ads to spending $50 a day, overnight. So I was spending $50 a day and sending it to the exact same website, but I was only making one sale. Same thing. So I was losing $13 a day. And my beautiful wife, after about 3 or 4 days of that said, “You have to stop. This is not a good business. This is really, really bad.” So we stopped and eventually had to cut up our credit cards and I thought I’d missed the bubble. I’m like dang it, we missed it. And those are actual pictures of us cutting up our credit cards, back in our first home. About that time I had a friend who was also in the business and he came back and said, “Russell, I think I’ve figured this out. My little website..” He had the same problem. Google raised their prices, algorithms changed, and a bunch of my friends got out of the business. One of my friends came back and he’s like, “I figured it out. I started adding in these things.” He called them OTO’s which stands for one time offer, or basically an upsell. He says, ”I’m charging upsells to my products and I start making more money from every customer, and now I’m able to afford my ads again. I turned my ads back on.”  I was like, “That’s cool, but I don’t know how…How can I do that? I don’t know how to do that.” I was like, “I have a potato gun DVD. What should I do?” and he’s like, “Well, people who buy potato gun DVD’s, what else do they need? How else can you serve them?” And I was like, “Well, we could buy them, the next piece is they have to buy a potato gun kit, so they’d have to buy pipes and a BBQ igniter, all these other pieces.” And he’s like, “Well you should sell a kit.” I’m like, “Well I don’t want to make kits. That would be really not cool.” And he’s like, “See if you can find someone.” So I ended up finding a guy in Northern Idaho who actually was drop shipping potato gun kits, did a partnership with him and I made my very first funnel. This is my funnel transition. So people who buy my DVD, I’d upsell a $200 potato gun kit and we’d send it out in the mail. So what’s cool is I’d turned the Google ads on back in the day, and what happened is I was still spending about $50 a day, but then one out of three people would start buying the potato gun kit. So we did the math on that, one out of three people, means I was averaging about $60 in additional sales with every DVD that I got, that I sold. Which means I was spending about $50 a day on ads, and now I was making $102 in ads, and all the sudden it worked again. That was magic. Literally when I made that shift I went from losing money to making $52 a day in profit. I was like, this is it. Biggest thing in the world. For me obviously, potato guns is a very small market and I didn’t stay there long, but the concept of that rang through my head, I was like this is how it works. And my moral that I learned from this whole experience was that funnels make me money, websites make me broke. So my obsession for the last decade of my life has been this. A lot of you guys have been to my events for the last decade, teaching this concept. Showing you guys, this is the key. So when I started doing this and realizing it, that message I had heard from my mentor kept coming back to my head saying, “Whoever can spend the most money to acquire a customer wins.” That was the key. Whoever can spend the most money to acquire a customer wins. So as we came into this game of Clickfunnels and looking at people with hundreds of millions of dollars in venture capital behind them, I’m like how in the world can we compete with that? I was like, I can’t do it. Head for head they can all outspend me, but if I can build a funnel that’s right, I can change everything. If you look at the reason why we have grown as fast as we have, is because we can literally outspend everyone. We get probably three or four times a week, different people trying to put money into CLickfunnels, and most of these we tell them no, but a couple we’ve entertained because it’s interesting and we’re curious what they think we’re worth, it’s really fun. So we were at lunch this day with this group and I’m talking to the guy and he’s going over everything, and he asks the question they always ask on Shark Tank, “How much does it cost to acquire a customer?” And I hate when people ask this question because he’s not going to get what I’m going to tell him. I was like, “Well we’re running Facebook ads, for the home page, we’re spending about $120 to acquire a free trial member.” And he was like, “Oh that’s amazing, based on that, what I can do is go and put in $50 million in cash and we get this many customers…” and all this stuff and I was like, “Well, well, real quick. We actually turned those ads off.” And he’s like, “You turned those ads off.” And I’m like, “Yeah. I gotta pay for this out of my own pocket. I don’t want to lose $120 every customer.” And he’s like, “Well how are you guys growing fast?” and I said, “ The reason why is because we have funnels.” And I explained to him some of my front end funnels, like my book funnels, some other funnels. I said, “Look, for every single person that comes to one of my funnels, if they buy one of my books, we spend on average about $10-12 on a Facebook ads, or other ad platforms to sell a book, but then through that funnel we average about $32. What happens is we spend $12 and get someone to buy one of our books, we make net, $20 of cash in our pocket, and then we introduce them to Clickfunnels. So every single customer, before we tell them about Clickfunnels, they actually pay us money and we put that money in our pocket.” He’s like, “That doesn’t make any sense.” And I explained it again. And he said, “That doesn’t make sense.” And I explained it three or four times and he stopped and said, “If what you’re saying is true, that will change business forever.” I was like, “That’s my whole message. That’s what we do. That’s what funnels are all about.” So I want to walk you guys really quick through this and then we’re going to have Gary come up here in a minute. But one of the key concepts you guys need to understand, and this a concept we call a break even funnel. Those of my inner circle members who are here, we spent a lot of time on this, but the break even funnel is a funnel where you break even, so you can literally get customers for free. When you have that, you can grow your company as quick, as big, as fast as you want. So we spend a lot of time on that. So this is a break even funnel, where I put a dollar in advertizing in and get at least a dollar back out, and if I’m good at it, I can get two or three dollars back out. Now I’ve got a customer, I’ve got some cash, now we can put them into the other things that we have. A couple of examples of some of our break even funnels, I grabbed these from some slides this morning to show you some examples. This is my Dotcom Secrets book, this is a couple of months ago stats. We got about 5400 leads, we sold 23,095 books, our average cart value during that time was $30.81, so we spent $45,000 in ads, we made $52,000 in sales so our profit was $7,763. Most people would look at a company our size and be like, that is a waste. You just wasted a lot of….you just made $7 grand, that’s not a big deal. But that was to get customers. We got 5400 people that then, the next week we would say, “hey, by the way, there’s this really cool thing called Clickfunnels.” And I got paid $7,000 to get those 5400 people onto my list. That was one of our front end products. This is a split-testing book, same kind of thing. We had 2,000 leads come in last month, 1300 book sold, average cart value was $12. Ads we spent $4000, sales was $18,000, so we made $13,000 but now we got 2000 people that we can introduce to Clickfunnels. So we got paid to get all these customers. One more example is Perfect Webinar, same kind of thing. Leads, sales, I’ll go through this quickly. We made $4000 and got 1600 customers we introduced into Clickfunnels. Now if you walk through those three funnels alone, and we have about a dozen or so front end funnels that we use in different platforms and things, last month from this, basically our front end revenue was $96.000, our ad costs were $81,000, so we netted a whopping $14,000. Most people would be like, “Man Russell, with a company with 120 employees, you’re going to go broke fast.” But what’s amazing about that, is that it brought in literally 30 or 40,000 new people into our world, who then we took them through the rest of our sequence. They’re introduced to us, now we can go and build a relationship with them, talk to them, serve them, help them understand what we do, what we believe, and introduce them to our other products and services. And for us, obviously that is Clickfunnels. So if you look at that, what it means for us, is we literally get almost a thousand trials for free every single day, like clockwork. That comes back to what we talked about before. That’s how we’re able to grow so fast. We can literally outspend everybody in our market. There’s nobody else that can do that. And what’s cool for you guys, whatever business you’re in, that’s the key. Remember whoever can spend the most money to acquire a customer wins, and when you figure that out, it makes it so you can grow really, really quickly. Any kind of business, any kind of venture, anything that you want to do. So that, you guys, is how we use growth hacking and sales funnels to go from zero to a hundred million dollars in just three years without taking on any outside funding. Thank you.

Russell’s thoughts as he enters the last phase of the viral video launch. In this podcast Russell is worn out and tired but he talks about finishing what he started even when he’s burned out. Here are some of the awesome insights you will hear in today’s episode: Who taught Russell the concept “99 yards doth not a touchdown make.” and what it means. What other circumstances Russell has used that quote to help him get through. And why it is so important to give it your all until you complete something, even when all you want to do is quit. So listen here to be inspired to keep going and moving forward and finish what you start. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. Today’s episode is called 99 yards doth not a touchdown make. Hey everybody, welcome again to the podcast. I’m glad to have you guys here. I’m doing this the day before the viral video launch. And if I’m completely honest, I feel like garbage. I didn’t want to get out of bed today, I didn’t want to move. To kind of give you some context of everything, everyone’s like, “oh you’re launching a video, that’s gotta be pretty easy. The Harmon Brothers did the video.” I’m like, “Yeah but there’s a lot of stuff on this side that happens.” Like we completely changed the entire online sales process. So new sales letters, new sales flow, everything, which when you see it, it’s pretty ninja. That alone is usually a couple week project to get it right, and so that’s been happening and doing that all this week. Number two is we rebuilt our whole onboarding process. You will see if you go to Clickfunnels.com and create an account, or if you just login as of tomorrow, you will see the whole onboarding process. We’ve got online game, we’ve got these video walk through’s. I think I recorded 150+ videos for the new walk through process. So we’ve been doing that and getting all that programmatically created. Plus all the videos and copy and things like that. Boom that’s number two. Then we’ve got the new online cookbook. We created a Funnel Hacker Cookbook, so that book is launching this week. That’d be a 350 pages cookbook. And then this week, I was like I need some training with this so we also happened to have had the FHAT event this week, it’s still happening. It’s a 3 day event where people come and we build out an entire webinar with them. So day one I spoke onstage with them for 3 hours, then went to lunch. Then after lunch I jumped in my office with a blank slide deck and power point and I ended up creating over the next 4 hours 222 slides for a presentation to teach the cookbook that night. Then I went and ate dinner. After dinner I got it up, I set up the entire kitchen with a bunch of Lego’s that you will see. Then we taught, I did a presentation for 2 ½ hours teaching how to use the cookbook, how it works with Lego’s and it was really cool, because we needed that training video. Then we took that and we’re chopping it up into 74 mini videos, which Brandon Fischer was doing all of it yesterday, which is crazy. And then we still had this live event. So yesterday, Steven was running the event, which was nice. So he ran the event all day. While he was running the event, I was working on the sales letter, the process and I realized that a bunch of the videos I had created for one purpose, for the onboarding, didn’t actually work for that thing. So I went and recorded 22 more videos yesterday for that. Recorded the videos plus had to work on all the other stuff. And then after that I had to run home, I’m a scout master, so I went to 11 year old scouts, taught the kids how to swim yesterday. Then I went back to the office and the FHAT event was still happening, and I got on stage from 9:00 to 12:30 at night, in the morning, teaching how to do the stack, which was awesome. And I was just like so tired. And then today is happening and I woke up and I’m just like, I’m dead. Hosting an event and then launching an event, launching a cookbook,  we’re launching an onboarding process, new sales letter, new demo pages, plus all the marketing sequence and automation I still gotta create today. Then tonight I have my family pictures. Why? So I woke up today feeling like crap, I still feel like crap. I honestly, if I’m being completely honest, the last thing I want to do today is everything I’ve got to do today. But as I woke up this morning, I heard something ringing through my head. It was this quote I heard from a teacher, and it’s 99 yards doth not a touchdown make. The back story behind this, I went to BYU, Brigham Young University, my freshman year, I was a wrestler there. Towards the end of it I decided I was going to go serve a mission for my church, so I signed up for some missionary prep classes and my missionary prep teacher’s name was Randy Bott. He’s written three or four books on going on a mission and all that kind of stuff. He’s teaching the class and he’s talking about how for Mormon missionaries, you’re out for two years and you go through this whole process. And for two years you’re out knocking on doors, you call home on Mother’s Day and on Christmas, you don’t get to date girls, you don’t get to watch TV, you’re just out there for two years and it’s tough. I remember he gave this lesson one time and he titled this lesson, 99 yards doth not a touchdown make. He talked about how you go out there and you’re serving this thing for two years and he said that let’s say you served really good mission and the last four or five months you kind of just relax and take it easy and goof off or whatever. He’s like, if you do that, the destiny of your life will change because you decided to slack off. He said in a football game, you can work your butt off. Drive 99 yards all the way across the field, get to the one yard line and if you don’t kick that in, don’t cross the goal line, if you don’t make a touchdown you get zero points. It’s not like, oh well they did a really good job, we’ll give them three. No, you either make it or you don’t. 99 yards doth not a touchdown make, you gotta score a touchdown or you don’t get the points. That was kind of the moral of that lesson. And I remembered that as I was on my mission, especially toward the end when I was tired and I was ready to get home and I remembered that ringing through my head. 99 yards doth not a touchdown make, you’ve gotta get in the end zone, you’ve gotta finish this strong. So I did. I remember when I was wrestling, same thing. My senior year of wrestling, I was wrestling a guy, I think at the time he was ranked 7th in the country, and I went out there and I don’t think I was ranked at this time. I had lost some matches I shouldn’t have early, so I dropped out of the rankings. I’m wrestling this guy, and on paper I should not have beat him. I went out there and I remember wrestling him, and at first he came out really hard and strong and was beating me and then I came back and was fighting back, fighting back, fighting back and eventually I ended up tying him and we went into overtime, and in overtime the thought that rang through my head was 99 yards doth not a touchdown make. I have come all this way and killed myself. I cut weight, I didn’t eat for a week, I did all these things. The match I was fighting and fighting and fighting, if I lose now, if I stop now, it’s over. I can’t stop, can’t stop. I went out there and I remember in overtime I took him down and I remember jumping around like crazy. And the news was there, it was so cool. The news captured that, and that night it was on the nightly news showing me taking this guy down in overtime, it was awesome. It’s just interesting how that one phrase has helped me. Now I’m looking at today and I woke up and I just don’t want to do this. I want to go to bed, I’m tired and my nose is stuffed, I’m beat up. Today I’m going to go, I’ve got 5 or 6 hours to do and then I gotta get back onstage for two hours and present. When I get done with that, I gotta go home and get family pictures, then I’m going to come back…sorry, my nose is stuffed, as you can hear. I gotta come back and I’ll probably be here at the office until 2 or 3 in the morning tonight. Then tomorrow morning I wake up and gotta still do my presentation for tomorrow. Then we got 400 people coming and I gotta speak and entertain and I’m MC’ing the event. And Gary Vaynerchuk’s speaking, I’m speaking, the Harmon Brothers are speaking and then we’re going to launch the viral video and then from there we’re going to go down and play bubble soccer until like 10 o’clock at night. So tomorrow’s going to be tough too, but 99 yards doth not a touchdown make. I think a lot of times in business and other things, people work so hard and get so close to the end and then at the end they take their foot off the gas and then what could have been amazing, ends up being good or not anything at all. So for you guys, I want you to know first off, even I get burned out. Sometimes, like today, I don’t want to do this thing. The last thing on earth I want to do is turn this car off and walk in there, but I’m going to do it because I’m on the one yard line, and I know that the difference between champions and the people who aren’t, is this last piece, pushing it over the edge, getting it out. It’s the last execution where most people quit or they ease up or they step off the gas. Instead I’m going to step on the gas and we’re going to blow through thing and freaking make a touchdown. It’s going to be awesome. So that’s what’s happening today. Hopefully this gives you some motivation for those of you guys who are struggling or tired or worn out. I understand, I’ve been there. Push through the pain, you’re almost there, you’re on the one yard line, just get through it, just push to the end. 99 yards doth not a touchdown make, that last yard is the one that matters. So don’t give up, you’re almost there. I’m almost there. I’m almost there, you’re almost there, let’s do it together. Okay, I’m going inside you guys, have some fun. I’ll see you guys on the other line, I’ll see you guys in the end zone. Bye everybody.

My thoughts as I detox from Lucky Charms. On today’s episode Russell talks about the effects of putting negative fuel in your body instead of positive. Here are some of the informative things you will hear today: What started Russell on a carb binge that he couldn’t stop. Why eating junk will make you feel like junk. And why putting positive fuel in your body will help you compete in business and you’ll be more able to get a billion things done in shorter period of time. So listen here to find out why putting negative fuel in your body could be making your work suffer. ---Transcript--- What’s up everybody? It’s a late night Marketing Secrets podcast out in the pool house before I head into bed. But I got something for you. Alright everybody, it’s been a fun day, a long day. I am beat up and tired and ready to go pass out. But I’m out here trying to get a bottle of water because I am parched. We’re about probably 3 or 4 weeks away from our kitchen being done with the remodel so we can move back into our house, which is going to be oh so nice. I cannot wait. So typically, it’s interesting, this is kind of off topic sort of. Still on topic though. So typically when I’m doing everything throughout the day, I do really, really, really, really good. I do intermittent fasting, so I don’t eat breakfast in the morning. I take about a billion vitamins and supplements in the morning and I feel like I’m glowing. I feel tons of energy and I feel really, really good. When I do eat during the day, Melanie, my assistant makes me this huge salad. It’s a, I don’t know, 1600 calorie salad with spinach and kale and salmon and peppers and oil and avocados and it’s the most amazing thing ever. I eat that all day long and then I’m full and not hungry the rest of the day. Then at night I’ll eat just whatever my wife makes, I’ll eat just the meat and vegetables out of it, and that’s it. And I feel really, really good and I get through the day. It’s just like I can get so much stuff done. I was joking recently, on an earlier podcast about funnel years. How each day is a funnel year, anyway, how much stuff we can get done in a day. Today was Saturday and my wife had a church thing that she was going to be at all day, so I was playing dad. So this morning I woke up and started good, and then my wife had bought Lucky Charms. Lucky Charms, I don’t know about you but that is by far the best cereal in the history of mankind. In fact, when I was a kid, we used to get Lucky charms, then we found out we could Marshmallow Matey’s which came in the bigger bags. Every year for Christmas we’d get one sugar cereal from Santa Claus. So we’d always want Marshmallow Mateys. So all the kids in my family would get our own bag of Marshmallow Mateys, and then get a salad bowl and fill the whole thing up with Marshmallow Mateys and spend like five hours eating all the oats out of it, and then at the end drinking all the milk with the marshmallows. It was insanely good. In fact, last year for Christmas I trained my kids on how to do that, because the tradition has now been officially passed on. Anyway, for some insane reason, my wife didn’t just buy Marshmallow Mateys, she bought freaking Lucky Charms, which are the best thing ever. She bought two boxes of them. So today I’m eating my supplements and I look over and see a box of Lucky Charms, I’m like, I don’t got enough willpower to stop myself from Lucky Charms. I just don’t. That and cookie dough, I can’t say no. I won’t even attempt it, I won’t even try. So I’m like, done, boom. One bowl of Lucky Charms, two bowls of Lucky Charms. And then for me it’s a slippery slope. I’m like, I’m already on a carb binge today I might as well just go all out. So then for lunch I was like, “Hey kids, let’s go out to eat.” So we went to a hamburger place and we had hamburgers and French fries and I ate everyone else’s French fries, they were really good. Then I came home and I was like, I could barely keep my eyes open and my whole body is shutting down. I’m like, I can’t keep my eyes open and my wife gets home and she’s tired because she’s been at this emotional thing all day, crying her eyes out and everything. And then the kids are like, “We’re hungry.” And I’m like, “Ugh.” And they’re like, “We want pizza.” And I’m like, “Sweet, get my phone.” And ordered Dominos pizza and chicken wings and that was amazingly good. And then tonight there was a wedding reception so we went over and they had cheesecake, so today was a carb day. I pounded the carbs. But it’s funny because I am now walking back in and go to bed and I just want to, it’s kind of mostly for me, and hopefully for you guys as well. I feel like crap, my voice hurts, my throat hurts, my brain hurts, I have brain fog. I can’t focus, I can’t concentrate. I feel like ugh. My body hurts, my legs hurt, it’s just like ugh feeling. And I know there’s a lot of entrepreneurs who are, that’s the fuel you’re putting in your bodies most days. If I put that fuel in my body, I don’t know how I could get anything done. I got nothing done today, other than playing with the kids. I feel like crap, like garbage. Anyway, I just wanted to put it out there. First off, for me to remember what I feel like now. A lot of time we associate the pleasure on our taste buds, with the food we eat. We eat Lucky Charms and we’re like, this tastes so good. But I want to consciously remember this, that I feel right now, because I want to associate this with carbs so I quit eating them. Because they just thrash you and destroy you and make you feel like garbage. So for those of you guys that I’m competing against, please keep eating crap. I love it. It makes it so I can get more done in a week than you can get done in a day. But for the rest of you guys who I’m coaching and consulting and I want you to succeed, look at your diet. Seriously shift how you are eating. If you’re trying to figure out how to eat for energy, a couple of things I would recommend. Number one, Google intermittent fasting. That’ll change your entire day around, even if you’re not trying to lose weight. Just shifting so you don’t eat in the morning, fats in the afternoon, and carbs at night. It will keep your energy high throughout the day, so you can compete and do well. And then the Bulletproof diet is really, really good. Most of you guys know I’m Mormon, so I don’t drink coffee, but there’s different ways to make that. But anyway, Dave Asprey, his whole mission and stuff is really, really good. I love his stuff, minus the coffee. But you can do Bulletproof other things in the morning if you want, or you can do coffee if that’s what you like to do as well. But that whole concept of high fats, I strongly, strongly believe in that. It’s been a huge thing that’s helped me succeed as an entrepreneur. The last one is Anthony DiClementi’s Biohacker’s Guide, which is another amazing book. It gives a ton of ways to eat for energy and other things for energy as well. So anyway, it’s just some help you guys. If you’re struggling, and it’s hard to get through the days and it’s hard to focus and have concentration and you just want to go out and thrash everyone, think about the fuel you’re putting in your body. Because this right now, how I feel right now is a testament of what Lucky Charms, the devil….I think I also had Lucky Charms for dinner. I may have had some for lunch too. Box number two is almost gone. Look at this thing. Lucky Charms, are you kidding me. That’s why I don’t like my wife to go shopping sometimes. She buys all the good stuff that I can’t say no to. Anyway, so just think about that. The fuel you put in your body is effecting how you’re competing. This business is a game, it’s competition and I know that the athletes out there understand that, but a lot of people who maybe have not been in athletics, don’t understand that. You’re in competition, you’re competing with people like me who are obsessed with this kind of stuff. And what you put in your body does matter. So look at that, figure it out. Even if you don’t want to lose weight. I doesn’t matter about losing weight, it’s about keeping your brain sharp for 8, 10, 12 hours a day so you can get a lot of crap done and accomplish what you want to do, so you can serve the people you need to serve. So there you go guys, I hope that helps. I’m going to bed tonight, I’m going to crash and tomorrow I’ll be back on cue, because I got a big week coming up. If I survive this week, it’s going to be 90% diet, 10% motivation, 30% inspiration, and a whole bunch of happy thoughts in the middle. That’s not 100%, that’s way over. Anyway, it’s going to be fun. Alright guys, I’m out. See you tomorrow. Bye.

What I realized that’s holding people back from taking the next step in their business. On this episode Russell talks about what the secret is to go from a million dollars annually to ten million to a hundred million. Here are some informative things in today’s episode: What advice Russell had for someone in his Two Comma Club when it comes to making more than one million dollars a year. Why it’s important to opportunity stack instead of constantly opportunity switching. And some of the things you can do to go from 7 to 8 figures per year. So listen here if you want to be grow your business from a million dollars a year to ten million and even one hundred million! ---Transcript--- What’s up everybody, this is Russell Brunson. You guys are catching me at a rare time where I’m actually doing housework. My wife is gone and a couple of my kids are at naps or birthday parties, and I gotta do a couple of chores. So I was working on them and listening to a podcast, thinking and all the sudden I was like, I gotta share this. So we’re doing an impromptu Marketing Secrets podcast. Alright you guys. I’ve got someone in our coaching programs who I love and care about and respect and someone who has had a lot of successes. Two Comma Club winner for sure, sorry my wife’s license plate thingy broke and it’s been flapping out and it’s been like 6 months and she keeps hinting toward the fact that it needs to be fixed. So I’m finally taking the hint, I get it hun, I love you. Alright, so I’m fixing her thing while we’re talking. Anyway, this person launched a webinar and got it to a million bucks and then kind of transitioned to, and I think loved the market and the thing initially and then kind of fell out of love with it, and because of that transitioned to a new product. He created the product, did the ads, launched another webinar, had success there, and then another one and has kind of transitioned a couple……and that person is kind of frustrated because they’re like, “I’m stuck at a million bucks a year.” And they want to grow, they want to get to $10 million, not because of the money but because of the impact. They want to grow and there’s goals, and how do I get to $10 million a year? And they’re frustrated and I was just thinking, and they messaged me yesterday so I was talking to them and thinking through it and then for the last day or so it’s just been in my mind, resonating. What’s wrong? This person has all the skill set, they have all the talents, they have all the abilities. Why are they not getting to the next level? What’s the thing? So I started thinking back about what I’m going to be speaking a lot about at Funnel Hacking Live, but the process of going zero to a million, a million to ten, and ten to a hundred. Sorry, I’m such not a handy man, I can’t figure out how to get these things to work…..so that was my thoughts, we know that from going zero to a million it’s all about figuring out the what and the how. What are you selling that people actually want to buy? And how are you selling it? Are you doing it through a webinar, are you doing it through Amazon? What’s the thing? And after you figure out the what, this is what I’m selling, and this is how the people want to buy it, what typically happens is then your business explodes really, really fast. I tell people that they know when they’ve hit their what and their how because they’ll go from zero to a million dollars really, really fast. Dan Henry is a good example. As soon as he figured out his what and his how, he went zero to a million in five months. It’s a pretty simple concept. But it takes a while initially. Some people spend their whole life figuring out the what and the how. Sometimes they figure out what to sell, they’ve got the coolest product ever, but they can’t figure out how to sell it. Or they know how to sell, they just don’t have the right product. Things like that. So for this person, they’ve done that multiple times, they figured out the what and how and made it up to a million dollars, and then they shifted to the next thing. And I was in that cycle for like 12 years, so I’m probably a good coach for this, because I’ve done it, a lot. I had a lot of good businesses, but nothing that was great. So, I can’t fix this license plate, I’m giving up. I tried, I get brownie points for trying right. So the what and the how, I started thinking, I was like, okay zero to a million’s what and how, from a million to ten is all about the backend and frontend funnels. The frontend funnels bring more leads in, the backend funnels go deep inside that thing. All the sudden I had this epiphany. I was like, oh my gosh this is it. So I started thinking about Clickfunnels. Clickfunnels for example, as you guys know the thing, I had five or six different funnels that I had tried before we had the one that hit. And the one that hit was the Funnel Hacks webinar, it was just like boom and blew up. Now if you look at fast forward now, Clickfunnels has been live for a little over three years. Almost three years, I don’t know. Something like that. So almost three years and what’s interesting, if you look at and do the actual math of the Funnel Hacks course, $997. We sold about 10,000-ish copies, a little more than that, but let’s say 10,000 for numbers sake. So that means ten million dollars we made from the webinar, which is awesome. Anyone else has a ten million dollar webinar, that’s great. But a ten million dollar webinar comes and goes. I’d say it’s probably one of the best of the best of our industry, but that wouldn’t have been that good of a story. “Russell made ten million bucks.” If you look at that now, we will, where are we now, we’re in September. By November Clickfunnels will have passed a hundred million dollars in collected sales. I know because I have this countdown clock, where every single day my accountant lets me know how much further we are away from that. Because I want to know how long it took us to go from zero to a hundred million dollars. And we’re close, we’ll hit it this year for sure, it’ll be in November. So that’s exciting, right. But I was looking, and the webinar only made ten million. That means the extra 90 million came from something else. So where did that stuff come from? And that’s when it came to going deep. Going from zero to a million is all about the what and the how. From a million to ten is about the frontend and the backend funnels. So frontend is more ways to bring leads in, so we had the books, Expert Secrets, Dotcom Secrets, The Perfect Webinar, things like that to bring leads into the business. Clickfunnels.com is a frontend, all this stuff like that. Then you’ve got the backend funnels, you’re going deep. So what’s cool about it is I started selling other things related to funnels. So there’s so much stuff I could share with you guys, but if you read the Expert Secrets book, we talked about opportunity switch and then opportunity stack. So every business you only have one switch. So I switch people into funnels and I stack things within that market. And when we do this correctly we have compounding interest. I’m going to explain that here in a minute. But I switched over to like where someone comes into Clickfunnels, then we’ve got other products and services to help them better at that thing that we opportunity switched them into. So we switched them into funnels and then we’ve got Funnel Scripts, we’ve got Fill Your Funnel, which is our traffic course. We’ve got our certification program, we’ve got our Clickstart funnel for people getting started in clickfunnels. We have Clickfunnels, we have software for crying out loud. We have all these other things, that are all tied back to funnels, so that’s how we were able to go super, super deep. And for this person, the problem they had is they got to a million dollars and they just switched. And then they got to a million dollars and they switched. And they keep kind of switched opportunities on the person, they switched what they’re doing, they’re switching their focus, switching their branding. And I have nothing against that, I did that as well. If I would have stuck with the very first thing I would have done, we never would have Clickfunnels probably. Todd would have figured it out eventually, I’m sure. But that’s the thing, you gotta figure out that what and how. Not only for your customers, because again, you figure out the what and the how for your customers, boom, you’re at a million bucks fast. But then it’s like, is this the business I want to be in forever? I didn’t want to be teaching micro continuity forever. I didn’t want to teach 12 Month Millionaire forever. All my first million dollar projects, there was a whole bunch of them. I think there were 7 or 8 that we had that were million dollar winners in the early days. We’d hit a million bucks and then it was kind of stale and I’d switch to the next thing and next thing and next thing. And to get from a million to the ten to the hundred is about focusing deep. And one of the major reasons why, number one is because of compounding interest. Again, I’m not a finance guy, so my finance people out there know this way better than me. But some famous dude said that the greatest invention in the world is compounding interest. And the same thing is true with compounding customers. Every single person who buys the Expert Secrets book, or the Dotcom Secrets book, or watches the webinar, or buys Clickfunnels, I am switching those people. All those, the goal of every single one of them, just to be completely transparent with no hidden agenda, the goal of all of those is to convince people that their new opportunity, their vehicle is funnels. So I’m convince, hey you’re an expert you need a funnel. Hey, you have an internet business, you’re a Dotcom Secrets book, you need a funnel. Hey, perfect webinar, you need a funnel. Hey Clickfunnels, you need a funnel.  That’s my only goal. I want to be completely up front. All my frontend funnels, that’s the goal. To convince people that wherever I’m grabbing at, that they need a funnel. In fact, I’m working right now on a report called NetworkMarketingSecrets.com, yes I own the domain. How cool is that? And that’s the whole reason for that frontend, to convince every network marketer on earth that they need a funnel. And I’m doing the same thing for other markets. That’s my whole thing. Now as soon as someone believes that they need a funnel, which they do. Then I’m stacking, I’m compounding on top of that. So then I compound, if you have a funnel you need Funnel Scripts. If you have a funnel, you need Traffic Affiliate Funnel, you may need to become certified, you may need this…..So that everything else is just opportunity stacking within the opportunity I switched people into. So if you’re looking at your business and you’re stuck at one to three million bucks, which is kind of where a lot of….I was stuck at for a decade. I understand this world. It’s because we keep switching our customers. We keep opportunity switching them. We’re switching them from opportunity to opportunity to opportunity, and what happens after a while, they kind of lose faith in you. They’re like, this person is telling me all these other things. The reason why we’ve done more in the last three years than the prior decade, times like 5, is because everything I’m doing, people look at it and they’re like, “Russell’s still preaching the same thing. Funnels are the key. There’s this other thing, how to get traffic in your funnels. Oh that makes total sense. Oh, here’s the live event teaching more funnels.” Everything we’re doing is stacking upon that. So it’s not like I’m switching people from opportunity to opportunity, I’m saying, “Look, you chose the right road, this is the path, the new opportunity to focus on. I’m just going to give you more tools and assets to amplify your experience and make it better for you.” That’s how went from a million to ten to a hundred is that part. Funnels are awesome but I make money off Clickfunnels, I make money off Funnel Scripts, I make money…..all these other pieces that lead more people into it. That was what I told this person. I came back and said, “Look, I think the biggest problem is not that you don’t have the skills, you do. It’s not that you don’t have a great product, you do. It’s that if you were so passionate about that market when you hit a million dollars, you would have went deeper. Like what software can I create for these people? What certifications? What events? You would have gone deeper trying to think of those things, which are the backend funnels, which where the majority of profit, for me it’s where the other 90 million dollars came from.” But because they weren’t as passionate about it, the made the million bucks, they figured out the what and the how for their customers, but it wasn’t right for them. If it was right for them, they would have sat there all day long and thinking about how they can serve this customer more? What else do they need? What else do they want? They would have heard the person’s voice over and over and over again and they would have known. Clickfunnels came out of me knowing, we heard people talk about funnels all the time. All these other things are people telling us over and over again what they want, what they need. So we’re creating those things for them and that’s how the business grows and grows and grows. I think that’s the key, figuring out the what and the how for your customer, but also making sure it’s the what for you. Because if it’s the wrong business for you, if it’s not something you’re geeking out about, you’ll keep switching, and that’s okay. There’s nothing wrong with that. You don’t have to hit the perfect business the first time. A lot of times, getting from zero to a million the first time is about you getting the skill set and understanding the market and learning all these kind of things. But at the same time if you’re going there and you’re at a million bucks and you’re like, “I’m not happy here.” That’s okay. It’s okay to back up and shut it down and figure it out. You’ve got all the skills, the hard part done. It’s easier to re-figure out. You just gotta figure out what it is that you’re so insanely passionate about, what market segment, what people, what problem do you want to solve so much so that it’s going to keep you up at night trying to figure out the next thing. What else do I create? What’s the next product? What software do they need? What events? What other training? If they bought this course, what’s the next thing they need? And that’s, I think, the key. So anyway, I just got excited because I was talking to this person and sharing that with them, this whole idea of compounding interest. That’s the coolest thing. Every single person that buys one of my books, they come into my world and now they’re going to buy the next thing and the next thing and the next thing. You look at all the other revenue, it’s all free.  I don’t have to pay for that customer. All those kind of things, so it just keeps growing and growing and growing. As opposed to when you have different things in different markets, things like that. It doesn’t compound. That was my problem before, we had 12 companies we launched in a 12 month period of time. I wish it was once a month, but we were launching 12 at once. So it was even worse. But the interesting thing is just thinking about, anyone who bought the couponing product would never buy any of the other products, that was the biggest mistake. And then people who bought the weight loss product never bought the other ones. And it was just like, that was the issues. It wasn’t compounding. We had to re-create customers every single time. I think the first time I understood it, I was hanging out with Ryan Deiss and Perry Belcher, they had a whole bunch of businesses and I think I’d kind of strayed away from this because they went deep into the survival market, then they did it within survival and stuff like that. But what Ryan told me, “Anytime we launch another business, one of our rules is that our existing customer base, they have to be wanting to buy it. So that way we’ve got free traffic. Everything is compounding. If someone buys from this business they might also buy from this one as well.” And while I agree with that, I would go a step deeper and not do it just in the same market, not just parallel markets, I’d just pick one market and then opportunity stack as deep as you can go. Anyway, that’s what I got, it’s hot here in the garage. Hopefully it’s not too echo-y. I’m going to go figure out how to try and fix this license plate for my wife. So she’ll be impressed with me. That’s the goal. Just so all the women out there know, men’s only real purpose in life is to try to impress their spouse. That’s it. We’re good with everything else. So I’m going to try to do that so when she gets home she will be impressed. Anyway, appreciate you guys, thanks for listening and I’ll talk to you guys all again soon. Bye.

Against all traditional investing advice, this should be your number one focus after you launch your company. On this episode Russell talks about paying your house off quickly so you can have the ability to risk more. Here are some of the amazing things you will hear in today’s episode: Why Russell is giving the opposite advice as nearly every investor there is when it comes to paying off your house. How Russell was able to keep his wife in the dark about some of the hardest times in the business. Why having the stability of a paid off house gives entrepreneurs the ability to risk more. So listen here to find out what would happen to Russell, worst case scenario and why he wouldn’t lose his home or family. ---Transcript--- What’s up everybody, this is Russell Brunson. Welcome to a late night, in the wrestling room edition of Marketing Secrets podcast. Alright, alright everybody. I spent almost 5 or 6 hours today with the kids in my little piece of heaven cleaning today. This is an external garage at our house that I decided to turn into a wrestling room, for those who have never seen it before. It’s awesome. I got wrestling mats, gladiator walls, Bulgarian bags, paintings of my favorite wrestlers back here, throwing dummies, the girl stuff here for the girls. These are actually the wrestling mats I used to wrestle on in high school, they were on my back deck growing up. So there’s a little nostalgia for you, that’s cool. This is the weight room side of it, so this where we do what we do and it’s awesome. And as I was working today, we’re out in the middle of nowhere so there’s lots of spiders and bugs and stuff, so we got all these bugs trappers and stuff. So probably every three or four months I come and do a deep clean where I have to get the vacuum out and throw away all the dead spiders and re-clean it, and it’s kind of a nightmare. But it’s really fun that now it’s clean. It’s so clean right now, I love it. It makes me want to work out. So during all this craziness today of cleaning and having fun like that, I was checking my phone a couple of times throughout and I saw a post from Julie Stoian, and I thought it was interesting because she asked, “Should I pay off my house or should I pull the money out and use that for other investments and things like that.” It’s funny because I gave my answer and it was like, the exact opposite of what I think a lot of people thought I would think. I think it’s good, so I’m going to give you my advice right now. Because I know when I was a little kid, my dad, who is an entrepreneur and has a couple of businesses and is someone who first got me all excited by this whole thing. He used to always tell me, “You gotta pay off your house, you gotta pay off your house. Pay off your house as quick as you can.” I remember because I was like, that’s good advice and then when I got older I remember reading Rich Dad, Poor Dad, and other investment books and they always talk about how a house is a bad investment and you need to keep the money as low as possible and use that to pay off….you know keep your house just down in the minimum. Pay your monthly payments and then keep that money and go and invest in other things that can produce more money. And logically, that makes sense. If I was an investment dude, teaching people investment I’d be like, “Yes, you should not pay off your house, keep the equity in there as low as possible, strip the cash out because you can use that in other investment vehicles.” So it makes sense as an investor. But I don’t consider myself an investor. Now I am dabbling into crypto currencies, Todd Dickerson, my partner in Clickfunnels is making insane amounts of money so he’s showing me the ways of the crypto world. But I still don’t consider myself an investor. I consider myself an entrepreneur. It’s funny because when I first started reading those books, I started believing that and believing that. And then I talked to my dad and I was like, “Dad why don’t you pull all your money out.” Because my dad’s like, buys house pays them off, cash flow. Buys houses, pays them off, cash flow. And he has his own house. I was like, “Dad, what are you thinking? You’re crazy.” And I remember one night he kept telling me, “Russell, you have to understand, there’s something about knowing your house is paid off, knowing that worst case scenario, your house is there and that gives you the ability as an entrepreneur to go and risk.” And I was like, huh. I don’t think I really got it. You know, I heard him and I’m like, young son thinking he knows everything, but I don’t think I got it at first. I was just like, okay whatever. Then the next decade of my life started happening after that, and in that decade I’ve seen some really big ups and some really big downs, and some really bigger ups and some big downs. And right now I’m on an up cycle. And there may be a time where I go back down and that sucks. That’s scary, and I have a lot of fear and anxiety around that, just because I’ve cycled twice and I know that feeling. I know the fear and all those things. I have a constant, I think part of what drives me so hard, and people always ask “Why don’t you slow down dude, you’re doing pretty well.” And it’s because I have this internal fear. I remember what that was like to cycle and I’m trying to protect myself through the hustle or I don’t know whatever that is. So I think that’s a big driving force for me. But during these cycles, and luckily we recovered from them. But a couple of things that I noted. Things got really bad a couple of times, but at the same time, I never, this is probably wrong, but I never told my wife about a lot that was happening, and she found out later. Actually, she was at the last Funnel Hacking Live where I did the presentation on all my failures, as you guys saw a few episodes back. And she was like, “What? I didn’t realize it was that bad.” I was like, “Well, I didn’t really tell you. I’m supposed to be the man.” But for her, I knew that I had to have security. So I knew how much, there was an amount of money every single month that she got that would cover our house payments and our bills, stuff like that. I just knew that as long as I could make at least that, I was okay risking and trying and doing things. As long as, worst case scenario, my stability, my foundation was set. That was it. During those rocky, scary times, I knew that worst case scenario, I could always produce enough money so that nothing at home was effected. It gave me the ability to risk, to roll the dice and try things. So for entrepreneurs I think sucking the cash out of your house and investing it in other places is the worst advice ever. Because then you’re on this unstable foundation. Sure you have more money to invest and in theory you can make more money and all these sorts of things. But it takes away your ability to risk. Risk is what makes an entrepreneur great. We have to go out there and risk and jump off cliffs all the time. But risk is scary. The only way for us to be able to increase the level of risk tolerance we have, I think is also increase the stability tolerance on the other side. Paying off your house is smart because worst case scenario, if everything, all the crap hits the fan and everything falls apart, if you’ve done that and paid off your house, worst case scenario, you still have the stability of a home for your wife and kids and whatever. That is the key. That gives you the ability to go and do the crazier things. So that’s my advice for all you guys. Pay off your house. Pay it off fast. Pay it off as quick as you can, because as you do that, as the stability, the anchor gets stronger and stronger and stronger on this side, your ability to risk over here, without the fear of losing that, it gives you the ability to risk more and do what you need to do. Because entrepreneurship is a lot of literally rolling the dice. This viral video we’re doing, I keep telling everyone, typically my investments in our business are very strategic, we create a funnel, invest some money, get it converting, then ramp it up really fast. I’m not risking a ton. This is the biggest one, where it’s like, to create the video we had to write a $500,000 check. There’s half a million dollars, right. Put it all in black. With the launch party, with everything we’ve done it’s probably another 3 or 4… I mean it’s close to, when all is said and done, it’ll be close to a million bucks. All on black, okay let’s go and hopefully it will work. But the nice thing is because of the stability on other things we’ve set up, I can take that risk and it’s okay. Because worst case scenario, it’ll be okay. I’ve talked about this on other episodes of the podcast. The thing that so often keeps entrepreneurs from success is the fear of the worst case scenario. You have to be able to look at the worst case scenario and be okay with that. And if you are, then you can jump forward. Some entrepreneurs may never look at the worst case scenario. They’re just always, we don’t want to look at the thing that we’re scared of. So we see the thing we want and we’re kind of going forward, but there’s this nagging thing in the back of your head. Worst case scenario, what if I go bankrupt, what if my wife leaves me, what if my kids think I’m a bad dad. All these fears that are happening and we try to ignore them, but because we’re ignoring them, they’re still buzzing in our ear, in our subconscious mind. So because of that they keep coming and keep coming. I always tell entrepreneurs, if you want to be free and able to risk you have to stop, look back and be like, “What’s the worst case scenario back there? If everything goes to crap, what happens?” and until you’re okay with that, it’s so hard to move forward. So a lot of us we have to stop and say, okay, what’s the worst case scenario? And I remember that. A lot of times I’ve had a couple times the worst case scenario was bankruptcy, worst case scenario was losing my house, and those are scary. At the beginning you have to have that initial risk and you have to be okay. If I lose my house, it’s okay. If I go bankrupt, it’s going to be okay. But as you start rolling up into bigger opportunities, bigger risks, bigger things like that, it’s nice to look back and say worst case scenario, I lose my money on this deal. I still got my house, got my wife, got my kids. That security gives you the ability to risk big. So pay off your house, there’s my advice. It goes against all the famous investing dudes, but I think they’re wrong. I think most of those aren’t entrepreneurs like us. That’s what we do. We’re entrepreneurs, we’re risking, we’re making the world a better place. I mentioned this on the entrepreneurial scholars podcast, the episode a few back. If entrepreneurs don’t risk, the whole world comes to a screeching halt. The government put in bankruptcy and all these laws and things to protect us so we can risk. So that’s why it’s vitally important. It’s awesome. So there you go, here’s the mirror. What? Here you guys are, we’re all talking together. How cool does that look? If you’re listening, you have no idea what I’m doing, but if you’re watching the video at marketingsecrets.com this is what you see. Alright you guys, appreciate you all. I’m going to go back in and put my kids to bed, it’s been a fun day. Doesn’t it look good? It looks clean. Ready for some workout, ready for some people to bleed out of our muscles. It really hurts sometimes. Anyway, appreciate you guys. Pay off your house, it’ll give you the financial stability you need to risk everything and change the world. Thanks everybody, talk to you soon.