Design Curious | Interior Design Podcast, Interior Design Career, Interior Design School, Coaching

Starting an interior design business is exciting—but if you're like most designers, the legal side of things can feel overwhelming. Should you stay a sole proprietor, form an LLC, or register as an S Corp? What does any of that even mean for your taxes, liability, or peace of mind?In this episode, I sit down with Jonathan Feniak, attorney and co-founder of LLCAttorney.com, to talk about how to choose and form the right business entity for your interior design business. Jonathan breaks down the legal side of starting and running a design firm, explaining how to protect yourself with the proper business structure and why liability protection and insurance are essential for every designer. He also walks us through the natural progression many creatives take, from sole proprietorship to forming an LLC or S Corp, and how to know when it's time to make that shift.Whether you're just starting your design journey and ready to set up your business the right way, or you're an established designer questioning whether your current setup still fits, this episode will help you get clear and confident. You'll walk away knowing exactly how to protect your assets, stay legally compliant, and make smarter financial decisions for your interior design business.Featured GuestJonathan Feniak is the lead attorney behind LLCAttorney.com, a company dedicated to making quality legal guidance accessible to small business owners. Specializing in LLC formation, business compliance, and asset protection, Jonathan helps entrepreneurs create strong legal foundations that empower their businesses to thrive. With decades of experience across finance, operations, and law, he combines real-world business insight with expert legal advice to simplify complex legal decisions for creatives and entrepreneurs.What You'll Learn in This Episode✳️ The difference between a sole proprietorship, LLC, and S Corp—and how each affects your taxes and liability✳️ Why insurance often matters more than your business entity when you're just starting out✳️ How to know when it's time to switch from a sole proprietor to an LLC or S Corp✳️ Why forming an LLC can make your design business look more professional and credible✳️ The most common mistakes designers make when setting up their businesses legally✳️ Simple steps to stay compliant and protect your personal assets✳️ How to avoid piercing the corporate veil and losing your liability protectionRead the Blog >>> >>> LLC or S Corp? How to Choose the Right Business Entity for Your Interior Design BusinessNEXT STEPS:

Have you ever felt like your website or Instagram bio just isn't landing with your dream clients? Here's the hard truth: your message isn't clear!Confused messaging is the #1 reason your dream clients scroll right past your site.You might have a stunning portfolio, a well-defined niche, and years of experience—but if your words don't communicate your value simply and clearly, potential clients won't stay long enough to notice.Your message needs to be clear and concise so people feel confident investing in you. It should build trust by showing you understand them, build confidence by highlighting the benefits of hiring you, and build action by inspiring them to reach out, book a call, or start a project.In this episode, I'm sharing the secret to clear, benefit-focused messaging that makes your dream clients stop scrolling and say, “That's exactly who I need.” You'll learn my simple three-part messaging framework that helps you speak directly to who you serve, how you help, and the results they can expect.What You'll Learn in This Episode✔️ Why confusing messaging repels potential clients—and how to fix it✔️ My 3-part client-centered messaging framework✔️ The difference between generic vs. benefit-focused messaging (with examples)✔️ How to write bios, website copy, and Instagram captions that attract your dream clients✔️ Tips for keeping your messaging consistent across all platforms✔️ How to evolve and refine your message as your business grows✔️ Practical ways to get feedback on your messaging (even if you don't have clients yet)Read the Blog >>> >>> How to Write Clear Messaging That Attracts Your Dream ClientsNEXT STEPS:

Every interior designer faces this challenge: how do you create a home that looks stunning but also functions seamlessly for daily life? Too often, projects lean too heavily on aesthetics, leaving clients frustrated with inefficient layouts and cluttered spaces. The truth is, beauty without function doesn't last.In this episode, I sit down with Whitney English, designer, entrepreneur, and author of Organize First, Decorate Second. Whitney explains why organizing before decorating is the secret to balancing form and function in your client projects. She shares practical decluttering tips, efficient layout strategies, and creative problem-solving tools that will transform how you approach your design process.If you want to design spaces that are not only beautiful but also livable, this conversation will give you fresh insights to apply right away.

Wondering why your message isn't reaching anyone? It is because you're trying to appeal to everyone. Many interior designers run into this problem when they haven't defined their niche.With so many designers out there, those who specialize tend to stand out, get more referrals, and often earn higher fees than generalists.In this episode, I show you how to find or refine your niche so you can stand out, connect with your ideal clients, and feel confident as an expert. Whether you're new to interior design or thinking about focusing on a specialty, you'll find clarity and direction here. If you've been struggling to attract the right clients or charge what you're worth, this episode is for you.What You'll Learn in This Episode✔️ Why niching down doesn't limit your opportunities✔️ The three-part process to uncover your niche (passion, strengths, and market demand)✔️ How niching makes you stand out in a saturated market✔️ Why specialists can charge more than generalists✔️ Real examples of niche statements you can model✔️ How to use your background, skills, or life experiences to shape your niche✔️ A simple formula to write your own “I Help” statementRead the Blog >>> How to Identify Your Design NicheNEXT STEPS:

“Residential was never my preference. I landed here because I graduated right as the pandemic hit, and the entire industry stalled—except residential.”Or maybe you've caught yourself saying, “I'm bored with residential and want to switch to commercial projects.”Many interior designers find themselves stuck in residential work—not because it's their passion, but because it was the most accessible way to start. Yet making the leap into commercial interior design can feel overwhelming when you're unsure about business operations, contracts, or the technology skills needed to compete.In this episode, Marcy Sagel shares her journey from residential to commercial design, emphasizing the importance of understanding business operations and leveraging new technologies like Revit to stay ahead. She breaks down the realities of running a design firm, the challenges of transitioning into commercial projects, and the strategies that helped her thrive in a constantly evolving industry. You'll also hear how she builds strong client relationships, fosters collaboration, and creates her training program, Designer Bank, to help designers sharpen their technical skills.

Do you ever feel like you're running your design business on autopilot—too busy with client deadlines to pause and ask yourself if this is really the life and business you want? Many interior designers fall into the trap of working nonstop but never taking the time to reflect, reset, and plan ahead. The result? Burnout, scattered focus, missed opportunities for real business breakthroughs, and a business that feels more like a burden than a passion.In this episode, I sit down with leadership coach Sierra Collins and designer and entrepreneur Cathy Tonks to share what's in store for the upcoming Sacramento Design Business Collective Thrive Retreat for Interior Designers (SDBC Thrive Retreat). We talk about how Thrive Retreat can help you step away from the grind, increase productivity, step into 2026 with clarity and confidence, and create a balanced life where your business supports your dreams instead of competing with them.If you've been craving clarity, accountability, and a community of designers who truly understand your challenges, this episode will show you why the Thrive Retreat could be the one thing you need.What You'll Learn in This Episode✔️ Why stepping away from your business is essential for growth and productivity✔️ The power of DISC and Working Genius assessments in communication and teamwork✔️ The power of designing a business model that aligns with your life goals✔️ How procedures, automation, and team building simplify business complexity✔️ Mindset shifts every designer needs to scale from scarcity thinking to CEO thinking✔️ The importance of accountability and building supportive design community connections✔️ How to craft your ideal day and create a 2026 roadmap with intentionRead the Blog >>> >>> Sneak Peek Inside the 2-Day Sacramento Thrive RetreatNEXT STEPS:

Are you tired of sourcing the same mass-produced furniture pieces your clients can find anywhere?Imagine offering them something truly unique—a custom furniture solution that not only fits their space perfectly but also reflects their personality and lifestyle.In this episode, I explore how interior designers can elevate their projects through custom furniture with builder Michael Brinkley. Michael shares how designers can turn client frustrations, like the wrong size, finish, or style in mass-produced pieces, into opportunities by collaborating with a custom furniture maker. He walks us through his creative process, from sketching and 3D modeling to building functional, heirloom-quality pieces that solve real design challenges. Through stories of unique projects, like a dining table made from wine crates and a barn door with a built-in TV, Michael highlights how custom furniture isn't just a design upgrade; it's a powerful way for interior designers to stand out in a competitive market.If you're an interior designer looking to deliver distinctive, tailor-made solutions for your clients while elevating your business, this conversation will give you the insider's perspective you need.Featured Guest:Michael Brinkley is the owner and master craftsman of Brinkley Furniture, a nationally recognized custom furniture studio in Redding, California. With over 30 years of experience in cabinetry and furniture design, he specializes in creating heirloom-quality, one-of-a-kind pieces that blend timeless design with modern functionality. His work is celebrated nationwide for its craftsmanship, innovation, and ability to bring designers' and clients' visions to life.What You'll Learn in This Episode✔️ How partnering with a custom furniture builder can help you deliver one-of-a-kind solutions for your clients.✔️ The process of transforming client ideas into functional, beautifully engineered custom pieces.✔️ Why communication and collaboration between designers and builders are key to a successful project.✔️ Real examples of standout custom furniture projects.✔️ Tips on sourcing materials locally and navigating budget-conscious options without sacrificing style.✔️ How custom furniture can help you differentiate your design business in a competitive market.✔️ Why investing in custom furniture is a long-term value for clients, offering heirloom-quality pieces.Read the Blog >>> ⁠The Impact of Custom Furniture in Your Interior Design Projects ⁠NEXT STEPS:

Is your interior design business stuck in the weeds or stagnant? You're not alone! Many interior designers get caught up in client work and admin tasks, leaving little time to grow or dream bigger.Breakthroughs don't usually happen when you're stuck in your to-do list or working late at the office. They come when you intentionally step back, shift your perspective, and surround yourself with the right people who can inspire and challenge you.In this episode, I'm sharing how designers can find clarity, creativity, and confidence to grow their business without sacrificing their health or burning out.If you want more freedom, profit, and joy in your design career, this episode offers both inspiration and practical tips to help you get there.What You'll Learn in This Episode✔️ Why stepping away from your daily routine is essential for a designer's business breakthrough✔️ The science behind how travel and new environments boost creativity by up to 50%✔️ The power of proximity: how surrounding yourself with the right peers elevates your results✔️ Why networking and mastermind groups are critical for business growth✔️ How to work on your interior design business, not just in it✔️ Why the most successful design firms don't work more hours—they work smarter✔️ How attending an interior design business retreat like The Sacramento Design Business Collective Thrive Retreat can spark lasting changeRead the Blog >>> 3 Proven Keys to Your Designer Business BreakthroughRelated Episodes:✨ Episode 147: Mindset Shift Series: Design a Career That Supports Your Life✨Episode 153: Mindset Shift Series #4: Normalizing Imposter Syndrome in Interior Design NEXT STEPS:

What if a side project could turn into a full-blown design career?In this episode, I chat with Bre Hance, founder and principal designer of InHance, who shares how she went from helping her husband with a few design projects to running her thriving interior design and build firm in Los Angeles. She opens up about the early days of her business—starting without a portfolio or website—and how she found her first clients by showing up, being creative, and believing in her skills.Bre also talks about what it takes to grow a design business, from hiring a team to learning the hard lessons through expensive mistakes. You'll hear how she discovered her signature style, Elevated Everyday Living, and how social media, especially Instagram, helped her grow her brand and attract ideal clients. She shares her secrets to avoiding stress and building trust.If you're an aspiring or new interior designer, Bre's honest insights and practical advice will leave you inspired, wiser, and ready to take action.

Do you ever feel like you're not good enough to be a designer? Have you ever thought, “What if my clients discover that I'm not as skilled as they believe I am?”In this final episode of the Mindset Shift Series, I discuss the real struggles that new designers face, such as feelings of insecurity and imposter syndrome.These feelings are completely normal, and even experienced designers go through them.So, I share simple yet powerful strategies to uplift you when you're feeling down, help shift your mindset, and boost your confidence. Plus, I also share real stories from my own journey.If you've ever felt like you don't know enough, don't have a signature style, or wonder why anyone would pay you for your design work, this episode will help you feel seen and supported.This is also your reminder that you can do hard things, and you don't have to do them alone.

Have you always loved furniture, picking out paint colors, making spaces feel beautiful, or helping friends with their homes, but never thought you could actually get paid for it? That's exactly how Michelle Lynne felt.In this episode, she shares how she followed a corporate path, managing restaurants and a recruiting firm, until a turning point pushed her to pursue what she truly loved: interior design. Then she built a 7-figure design business without a degree.Her story proves that your creative passion isn't just a hobby. It can become a thriving business with the right mindset and support.If you're starting out without formal training, Michelle explains why investing in a coach or mentor is the smartest move you can make. It saves you from years of trial-and-error and gives you the clarity and confidence to run your business like a pro.Michelle also talks about her signature program which offers step-by-step systems designed to help you grow a design business with confidence and profit. Plus, she introduces Sidemark, a powerful tool that saves you time and money by replacing multiple apps with one easy-to-use platform made just for designers.Ready to stop guessing and start growing? Tune in now and take your next step today.Featured Guest:⁠Michelle Lynne⁠ is the owner of ML Interiors Group, a successful interior design firm based in Dallas–Fort Worth, Texas. She is also the founder of ⁠The Design Bakehouse⁠, formerly known as Designed for the Creative Mind, where she teaches interior designers and decorators how to run a profitable and systemized design business.Her signature program, The Interior Design Business Bakery, has helped hundreds of designers scale to multiple six figures with confidence and clarity.She also hosts the ⁠Designed For The Creative Mind⁠ podcast and organizes the annual Interior Design Business Success Summit. Through all her ventures, Michelle is passionate about helping other designers skip the trial-and-error and grow businesses they love—while staying true to themselves.Why you've got to check out today's episode:

“I'm not a numbers person!”  “I just want to design, not run a business!”Does this sound like you?Many interior designers have a passion for dreaming up beautiful spaces, but stepping into the role of a CEO can feel uncomfortable, like wearing a hat that doesn't quite fit. I understand—I've felt the same way before.In this episode, I share how I changed my mindset and embraced the CEO role, and how you can do the same. My goal is to help you avoid burnout, ensure you're charging what you're worth, and prevent chaos behind the scenes.I break down the mental barriers that hold designers back from realizing their leadership potential and explain how understanding business fundamentals can supercharge your creative success.I also guide you through the four CEO mindsets that helped me build a business I love: visionary thinking, confident decision-making, strong leadership, and financial ownership.Being a CEO doesn't mean losing your creativity; it's about building a strong foundation that supports and enhances your design talents.Whether you're just starting out or looking to elevate your existing practice, this episode will help you transform from a hesitant creative into a powerful business leader.Tune in now and take the first step towards becoming the CEO of your business!Why you've got to check out today's episode:

Do you ever wonder if it's really possible to switch careers and succeed in interior design—even without a design degree?In this 150th episode, I chat with Caron Woolsey, a self-taught designer who left her job in oil and gas to follow her love for design. What started as decorating her own home turned into a growing business, CW Interiors, with a strong and creative team behind it.Caron shares how she faced fear, built confidence, and turned a passion project into a full-time career. She gives helpful tips on knowing when it's time to hire, how to build a strong team, and what to look for in new designers.If you're not sure whether you can make interior design your real job, Caron's story will inspire you to take that first brave step even if you're scared.

Do you feel nervous, unsure, or even a little awkward before meeting your first design client? You're not alone!Many new interior designers feel pressure to prove themselves; they fear they won't be taken seriously or worry about saying the wrong thing. Some try to be extra helpful—giving away too many ideas or avoiding money talk—just to impress the client.While these feelings are completely normal, especially for beginners, new designers can present themselves as confident, trusted guides and position themselves as experts, even if they are just starting out.In this episode, I share how to shift your mindset from trying to impress your client to confidently leading the consultation. I provide practical strategies for setting the right tone from the beginning, including guiding clients through the consultation, asking powerful questions, and demonstrating your value without giving away free work. I also walk you through creating structure, building trust, and positioning yourself as the solution to your client's design challenges.Ready to level up your client consultation skills and stop feeling like an amateur? Tune in and learn how to turn that first meeting into your moment of authority. Then, share this episode with a fellow designer and tag me with your favorite takeaway!Why you've got to check out today's episode:

Do you feel stuck in your current job, wondering if it is too late to follow your dream of becoming an interior designer?In this episode, you will hear how Steve Saide made a bold career switch after 30 years as a lawyer and found his passion in hospitality design. Now leading the design team at Furnished Quarters, Steve shares how he designs beautiful, livable spaces for corporate travelers who stay for weeks—or even years—at a time.Steve's story proves it is never too late to start fresh, and that design does not have to follow a traditional path. So, if you are unsure about how to make the leap or where your design career could lead, this episode gives you real answers and encouragement.

Imagine starting your mornings without stress—just coffee, a quick workout, maybe a quiet moment with your kids—before diving into focused work hours you set. Your calendar feels manageable because you've planned ahead:

Have you ever wasted hours searching for the right help for your interior design business, only to feel frustrated and stuck? What if there was an easier way to find the right people who truly understand interior design?In this episode, I chat with Ronniesha Rivera, an interior designer and founder of Vetted By Design—a free centralized platform for interior designers to connect with highly vetted professionals without stress.Ronniesha shares her painful story of hiring the wrong bookkeeper early in her business, which cost her thousands of dollars. From that mistake came a brilliant idea: a one-stop, trusted place where interior designers can find reliable pros who understand the industry, like 3D renderers, bookkeepers, lawyers, virtual design assistants, social media managers, and more.If you are starting your design business or growing your team, this episode will give you a smart solution to save time, avoid costly mistakes, and build a team you can trust.

Is the interior design industry evolving too quickly, and are you prepared for it?Or maybe you are questioning whether pursuing a career as an interior designer is still a wise decision in today's landscape.In this episode, I take you through how the interior design industry has changed over the past 15 to 20 years, and what that means for you today.From pandemic ups and downs, to social media trends, to working with AI, you'll learn how the industry has grown and where it's going next.If you're wondering what skills and services clients need now, this episode gives you clear answers. I share what services clients are looking for, which skills matter most, and how you can stand out. The career is always changing, but that means more opportunities if you're ready to adapt.Tune in now to stay confident and creative in a changing world.

"You have to work hard for money" or "Money doesn't grow on trees" are just a few of the money beliefs that many of us grew up with. These childhood beliefs may be quietly hindering your design business.In this episode, I chat with expert CFO and money mindset coach Audrey Faust who explains how your early experiences with money shape your current success, often without you even realizing it.As a creative professional, you're trained in design, not finance. But to grow a profitable business, you need both. Audrey shares how to shift your thinking and set up smart financial systems that support your success. She explains how your subconscious mind—where 95% of your thoughts live—might be running the business, and how to retrain it to support growth, confidence, and profit.If you're ready to stop undercharging, feel more confident with your money, and start building a design business that thrives, this episode is a must-listen. Tune in now and grab Audrey's free Profit Accelerator Workbook to take the first step toward mastering your money and your mindset!And if you need a step-by-step guidance to feel empowered in your business finances, check out Profitable Business Academy and use code DESIGN35 for 35% off.Featured Guest:⁠Audrey Faust⁠ is an expert CFO and money mindset authority who helps entrepreneurs create the financial strategies they need to scale their businesses for increased profit and growth.Through her unique blend of financial expertise and mindset coaching, Audrey empowers her clients to master their financial data with clarity and confidence. Her signature approach goes beyond numbers, instilling a strategic money mindset that fuels growth, boosts profitability and enables entrepreneurs to make empowered, forward, focused decisions.Audrey's best selling book, ⁠She Grows Rich⁠, further explores these transformative principles, offering women actionable steps to become financial powerhouses.Why you've got to check out today's episode:

Are you stuck thinking "What if I mess up?" or "What if I don't sound like I know what I'm talking about?" when calling yourself an interior designer?You're not alone.Many talented people with a natural eye for design stay stuck because they're waiting for someone to give them permission to start their careers. But here's the truth: you don't need anyone's permission except your own.In this episode, I talk about why you don't need permission from anyone to become an interior designer—you already have what it takes. I share stories from my journey and common fears many new designers have, like not knowing enough or worrying they'll make mistakes.You will learn how to move forward despite your fears, and understand why your “why” is most important. I also provide three simple steps to start your interior design career immediately!Creativity is personal, and being an interior designer means being brave enough to try. Whether you want to change your niche, charge for your work, or say yes to something new, this episode gives you the permission to begin.Stop waiting for the perfect moment or the perfect skills. Your design career starts the moment you decide to believe in yourself. Listen now and give yourself permission to become the interior designer you've always wanted to be – because I am officially giving you that permission right here, right now.If you need help getting your business off the ground and running, join the Launch Your Business Bootcamp. Classes start in July.Why you've got to check out today's episode:

Are you drowning in design project chaos, juggling emails, texts, and scattered communication that's driving you crazy? You're not alone! Today's guest has been there too.I interview Erinn V, a luxury interior designer and the founder of StyleRow, a powerful platform made to help designers like you stay organized, save time, and run your business better.Erinn shares how she grew from decorating her apartment to designing homes for celebrities and creating a tool that solves the very problems she faced in her own business.StyleRow solves the biggest headaches designers face: scattered communication, complicated client presentations, and time-consuming administrative tasks. The software allows designers to centralize project communication, create easy-to-navigate client dashboards, and save up to two-thirds of their back-office time - all while providing a seamless experience for clients.If you're ready to get more done without the stress, tune in now and learn how StyleRow can help you work smarter, not harder.Featured Guest:⁠Erinn Valencich⁠ is an entrepreneur who began her career at a young age. She graduated from high school early, choosing to forgo college to enter the workforce immediately. At 24, she founded her design firm, ⁠Erinn V Design Group (EVDG)⁠. She later established a furniture brand, Erinn V, and most recently became a software visionary by creating ⁠StyleRow⁠, a platform designed to help designers communicate, present, and design, as well as discover the best offerings in the luxury design world.EVDG has designed projects worldwide, alongside a wide array of home and lifestyle products including door & cabinet hardware, Hollywood Hills by ERINN V. for Baldwin Hardware, furniture with Universal Furniture and Ambella Home, rugs with Creative Touch and Mehraban, lighting with Fine Art Handcrafted Lighting and window coverings with Hartmann & Forbes, alongside more collaborations to come.Her work has been featured in Elle Décor, Architectural Digest, Town & Country, and House Beautiful, among other publications.Erinn has four horses and resides with her husband in the Santa Rosa valley.Why you've got to check out today's episode:Learn how to reduce administrative stress and create a more profitable workflowDiscover a tool to save time and stay organized while managing multiple design projectsGet real advice from an industry leader to grow both creatively and professionally in the design fieldCheck out the show notes >>> The Tool That Helps Interior Designers Stay On Track and Save Time Links Mentioned:StyleRow, a project management tool for interior designersNEXT STEPS:Join the Launch Your Business Bootcamp and launch your design business this summerGrab your freebies:Your Roadmap to a Career in Interior Design3 Things I Wish I had known when I Started my CareerConnect With Me:Email: podcast@rwarddesign.comInstagram: @rwarddesign Website at rwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...Timestamps:0:00 Introduction2:37 Erinn V's Background and Early Career06:44 Getting Her First Clients07:44 Transitioning to Luxury Design11:33 Developing a Furniture Brand15:55 The Birth of StyleRow21:05 Features and Benefits of StyleRow29:36 Erinn's DIY Courses30:57 Advice for Aspiring Designers

Interior designers often get confused about whether to hire an employee or an independent contractor because the decision involves several complex factors—legal, financial, and practical—that aren't always clear at first glance.In this episode, I break down the pros and cons of both options, including cost, commitment, legal rules, and how much control you have. I also share my real-life experience of hiring interns and contractors to full-time employees, and explain why shifting your mindset from fear to strategy is key to sustainable growth.I also talk about setting up your business as an S-Corp, protecting your work with contracts, and why thinking like a CEO is key to building a business that lasts.Tune in now and start building a business that supports your growth.And if you need help getting your business off the ground and running, join the Launch Your Business Bootcamp. Classes start in July.Why you've got to check out today's episode:Get a clear comparison of hiring options to make the right decision for your interior design businessLearn how setting up your business structure (like switching to an S-Corp) can make hiring easier and more legitSet up your design business for long-term success and potential future succession planningNEXT STEPS:Join the Launch Your Business Bootcamp and launch your design business this summerGrab your freebies:Your Roadmap to a Career in Interior Design3 Things I Wish I had known when I Started my CareerConnect With Me:Email: podcast@rwarddesign.comInstagram: @rwarddesign Website at rwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...Timestamps:(0:00) Introduction: Why Hiring Help Becomes Necessary(02:48) Fears and Misconceptions About Hiring Employees(04:16) Low-Risk/Low-Reward of Contractors vs. High-Risk/High-Reward of Employees(04:54) Rebecca's Journey into Hiring(08:23) Benefits of Becoming an S-Corp(13:15) Advantages of Hiring Employees Over an Independent Contractor(16:47) Legal Considerations (Especially in California)(18:58) Mindset Shift and Strategic Hiring(20:37) Practical Tips for Hiring and Managing Employees(22:10) Final Thoughts

Interior designers have the ability to shape experiences through their work. Whether it's helping a family feel more connected at home, creating a more uplifting environment in a senior living space, or reducing stress in a healthcare setting, their contributions go beyond merely making spaces look beautiful. They play a vital role in improving people's lives.In this inspiring episode, I chat with Blima Ehrentreu, founder and CEO of The Designers Group, who shares how interior design becomes meaningful when driven by purpose. From calming urgent care centers to uplifting senior living communities, Blima shows how thoughtful design can help people feel safe, supported, and inspired.You'll discover how designing with empathy and intention can transform everyday spaces into places of healing, comfort, and connection. Blima also shares how she grew her firm across North America, the lessons she's learned from real-life mistakes like how to handle mistakes and lead a team, and how she now mentors others to do purposeful work through her TDG Insider program.If you want your work to feel more fulfilling and make a real impact, this episode is for you. Tune in now and discover how to bring purpose into your projects and create spaces that change lives.Featured Guest:⁠Blima Ehrentreu⁠, founder and CEO of ⁠The Designers Group⁠, is a creative visionary and industry trailblazer. Committed to empowering women and driving philanthropy, Blima's impact goes beyond traditional design boundaries. Her passion and leadership showcase the transformative power of purpose-driven design in creating a better world.Why you've got to check out today's episode:Learn how to design with purpose and impactGet real-world business and leadership insightsDiscover mentorship and giving-back opportunitiesCheck out the show notes >>> The Power of Purpose-Driven Design in Changing Lives and Spaces Links Mentioned:Apply for the TDG Insider program to shadow the team in the New York officeTDG Furniture Exchange if you have furniture to donate; giving furniture new life rather than disposalNEXT STEPS:Join the My Design Mentor to kickstart a successful career in interior design!Grab your freebies:Your Roadmap to a Career in Interior Design3 Things I Wish I had known when I Started my CareerConnect With Me:Email: podcast@rwarddesign.comInstagram: @rwarddesign Website at rwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...Timestamps:(0:00) Introduction(02:00) Blima's Early Interest in Interior Design(03:11) Education and Foundational Experience(04:41) The Importance of Design Implementation(06:04) Influence of Cross-Industry Design Experience(08:44) The Growth of The Designers Group(09:48) Mentorship and Scaling the Business(12:14) Overcoming Challenges and Learning from Mistakes(16:11) Dream Projects and Purpose-Driven Design(19:20) Advice to Aspiring Interior Designers(20:54) How to Join the TDG Insider Mentorship Program(21:59) Charitable Initiatives of The Designers Group

Is it possible to become an interior designer without going back to school?If you're dreaming of a second career in interior design but don't have the time or money for a two- or four-year degree, this episode is for you.I share practical ways you can use the skills you already have to get hired in a design firm—even if you've never worked in interior design before.You'll learn what small firms are really looking for, and how your background in project management, sales, customer service, client relations to creative problem-solving and business know-how, or creative work like event planning or graphic design could be just what they need.I also share how to build a starter portfolio, highlight your strengths in your resume and cover letter, and stand out with tools like CAD software and short certifications.You don't need a degree to get started. All you need is a smart plan and the confidence to show what you bring to the table.And if you want help finding your path, check out My Design Mentor, or join the Launch Your Business Bootcamp to get your business off the ground and running.Tune in now and take your first step toward a career you'll love!Why you've got to check out today's episode:Discover how your current career skills transfer to interior designGet practical tips for building a starter portfolio without formal experienceFind out what a smaller design firm really looks for in new hires and prepare yourself accordinglyCheck out the show notes >>> Switching to Interior Design Career? How to Make Yourself Marketable Without a DegreeEpisode Sponsor: Sourcing for sheets and comforters? Check out Cozy Earth and use code DESIGNCURIOUS for 40% offNEXT STEPS:Get on the waitlist ⁠Launch Your Business Bootcamp⁠ to secure your spotJoin the My Design Mentor to kickstart a successful career in interior design!Grab your freebies:Your Roadmap to a Career in Interior Design3 Things I Wish I had known when I Started my CareerConnect With Me:Email: podcast@rwarddesign.comInstagram: @rwarddesign Website at rwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...Timestamps:(0:00) Introduction(01:55) Understanding the Interior Design Job Market(03:49) Identifying & Communicating Transferable Skills(08:59) Developing a Portfolio Without Formal Training(11:07) Networking and Professional Development(14:13) Recap & Final Encouragement

Have you ever wondered if it's too late to pursue your dream of becoming an interior designer?In this episode, you'll meet Alison Geise, a former dietitian and law school grad who took the scenic route to interior design and built a thriving business doing what she loves. If you're thinking about switching careers, Alison's story will show you it's possible.Alison shares how her love for decorating turned into a full-time career, even after years in completely different fields. She talks about the steps she took to learn design, how she filled the gap in business knowledge, and why her unique life experience now sets her apart in the industry.Whether you're just starting or thinking of a fresh start, this episode is packed with helpful tips for making your move into design the smart way.Ready to turn your passion into a profession? Tune in now, take notes, and explore how second chances can lead to stunning design careers.Featured Guest:⁠Alison Giese⁠ is the visionary founder and principal designer of ⁠Alison Giese Interiors⁠, an esteemed, boutique interior design firm based in San Antonio, Texas.She has cultivated a reputation for seamlessly blending sophisticated elements with unparalleled finishes, resulting in homes that are visually stunning and deeply reflective of her client's distinct stories.Alison's journey into interior design is as unique as her creations. After a diverse career as a registered dietitian and law school graduate, a transformative move overseas ignited her passion for design, prompting her to pursue a certificate in interior decorating. Drawing inspiration from her travels and rich experiences, she creates interiors that embody a refined sense of place and character.Why you've got to check out today's episode:Learn actionable tips on how to start your design career without a design degreeDiscover business and creative tips for designers so you can work smarter and stay creativeGet inspired by a real career change and pursue your passion for designCheck out the show notes >>> Expert's Insights on Transitioning to Interior Design Career With Alison GieseNEXT STEPS:Get on the waitlist Launch Your Business Bootcamp to secure your spotJoin the My Design Mentor to kickstart a successful career in interior design!Grab your freebies:Your Roadmap to a Career in Interior Design3 Things I Wish I had known when I Started my CareerConnect With Me:Email: podcast@rwarddesign.comInstagram: @rwarddesign Website at rwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...Timestamps:(0:00) Introduction(01:45) Alison's Journey into Interior Design(05:26) Balancing Law School and Design Passion(07:22) Design Education and Business Learning Gaps(09:34) The Interior Design Business Launch Pad(11:11) Alison's Design Philosophy(14:25) Diversifying Revenue Streams(16:39) On Starting Her Design Career Solo(19:28) Favorite Project: The Unicorn(21:34) Balancing Creativity and Business(25:49) Tools and Software for Business Efficiency(27:04) Advice to Aspiring Designers

Are you worried about getting through those tough first two years of your interior design business? Most new businesses fail in this critical period, but yours doesn't have to!In this episode, I share practical strategies to help you become profitable more quickly. I walk you through actionable steps for building a strong network, creating an impressive portfolio even with no prior experience, creating service packages that attract first-time customers, and leveraging your connections to find your initial projects. I explain exactly how to make yourself visible in the market. Plus, I share my journey of gradually building my business while working full-time before transitioning to independence.Profitability typically takes about two years, but with the right approach, patience, and consistent effort, you can overcome the challenges of your first two years and build a successful design career.Whether you're just starting or struggling to gain traction, this episode will help you build momentum. Also, join the waitlist for my upcoming Launch Your Business Bootcamp, where I'll personally guide you through setting up your design business - your ticket to turning your creative dreams into a profitable reality.Why you've got to check out today's episode:Get a step-by-step guide to generate your first clients with zero experienceGain the motivation and practical knowledge to overcome common startup challengesEvaluate your profitability and create a plan to potentially speed up the two-year timelineCheck out the show notes >>> Strategies to Become Profitable in Your First Two Years as an Interior DesignerLinks Mentioned:Sourcing for sheets and comforters? Check out Cozy Earth and use code DesignCurious for 40% offNEXT STEPS:Get on the waitlist ⁠Launch Your Business Bootcamp⁠ to secure your spotJoin the My Design Mentor to kickstart a successful career in interior design!Grab your freebies:Your Roadmap to a Career in Interior Design3 Things I Wish I had known when I Started my CareerConnect With Me:Email: podcast@rwarddesign.comInstagram: @rwarddesign Website at rwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...Timestamps:(0:00) Introduction(01:36) Profitability as a New Interior Designer(04:04) Building Your Network(09:34) Creating a Portfolio Without Clients(11:43) Business Development Strategies(14:14) Financial Considerations(14:56) The Launch Your Business Bootcamp(15:53) Mindset for Success

Wondering how some designers turn their passion for history into a thriving business?In this episode, I sit down with Anika Schachtler, who has carved out an exciting niche restoring and redesigning historical homes from the 1800s and early 1900s in Quebec.Anika shares her journey from design school graduate to successful business owner, revealing how she built a network of skilled craftspeople who understand historical restoration. She explains the delicate balance between preserving original features and creating functional spaces for modern living, showing how she combines antique pieces with contemporary comforts.If you've been considering historical home design as your niche, this episode offers practical insights to help you get started. Anika discusses the importance of finding the right support network, working smart rather than hard, and managing the business side of design. She highlights how restoration work involves much more than furniture selection—from working with old electrical systems and stone foundations to planning thoughtful extensions.Ready to explore historical home restoration as your design specialty? This episode will help you understand what it takes to succeed in this rewarding niche. Tune in now!Featured Guest:⁠Anika⁠, an interior designer from Quebec, started ⁠Anika Schachtler Design⁠ to help homeowners breathe new life into their century-old homes while keeping their souls intact.She specializes in renovating and restoring farmhouses and cottages from the 1800s and early 1900s, creating spaces that feel timeless, welcoming, and built to last. Her approach is thoughtful and hands-on, blending the best of the past with the comforts of today.Why you've got to check out today's episode:Discover a profitable design niche - the historical home restorationUnderstand the unique approach required for historical homesGet practical business insights about working smart, managing challenges, and growing a businessCheck out the show notes >>> Turning Your Love for Historical Homes into a Thriving Design Business NEXT STEPS:Join the My Design Mentor to kickstart a successful career in interior design!Grab your freebies:Your Roadmap to a Career in Interior Design3 Things I Wish I had known when I Started my CareerConnect With Me:Email: podcast@rwarddesign.comInstagram: @rwarddesign Website at rwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...Timestamps:(0:00) Introduction(01:39) Anika's Journey into Interior Design(03:29) Renovating Historical Home(05:25) Choosing to Run Her Design Firm(08:49) Advice for Designers(10:45) Common Misconceptions About Interior Design(11:48) Anika's Design Approach(14:06) Inspiration, Motivation, and Future Plans

What makes turnkey interior design services unique, and how do they differ from full-service design?In this episode, I break down turnkey styling—the extra layer of service that transforms an empty house into a completely livable home. Learn the difference between standard full-service design (which includes mood boards, floor plans, and furnishings) and turnkey services that add those final touches clients need to simply "turn the key" and move in.I walk you through exactly what turnkey items to include in each room—from luxurious sheets and towels to kitchen essentials, decorative accessories, and organizational solutions.I also share practical advice on sourcing these items, asking clients the right questions about their lifestyle needs, and even including a personal story about learning the importance of offering sheet selection to clients. You'll discover how offering these additional services not only delights your clients but can also become a valuable addition to your design business.If you are looking for a roadmap for implementing turnkey styling in your design business, this episode is a must-listen. By the end, you'll understand how to anticipate your clients' every need and create a home that's truly ready for living from day one.Tune in now!Why you've got to check out today's episode:Discover how to expand your design services beyond traditional full-service interior design with turnkey stylingLearn specific room-by-room turnkey recommendations - a complete checklist for implementing turnkey styling service in your design businessGain insights on how to build a reputation for exceptional, comprehensive interior design services that clients will love and recommendCheck out the show notes >>> Turnkey Styling Services Your Clients Will LoveLinks Mentioned:Sourcing for sheets and comforters? Check out Cozy Earth and use code DESIGNCURIOUS for 40% offNEXT STEPS:Join the My Design Mentor to kickstart a successful career in interior design!Grab your freebies:Your Roadmap to a Career in Interior Design3 Things I Wish I had known when I Started my CareerConnect With Me:Email: podcast@rwarddesign.comInstagram: @rwarddesign Website at rwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...Timestamps:(0:00) Introduction(02:01) Full-Service Interior Design vs. Turnkey Service(05:13) Turnkey Items for Kitchen(06:48) Turnkey Items for Bathroom(08:04) Turnkey Items for Bedroom(11:16) Turnkey Items for Living Room & Common Areas(13:49) Enhancing Client Experience with Turnkey Services

Struggling to make your interior design business stand out in a crowded market?In this episode, I sit down with Nicole Lashae Ben, a design strategy expert who reveals how interior designers and product manufacturers can boost their brand awareness and revenue. Nicole shares her journey from watching HGTV as a middle schooler to creating Thrive in Design, a company that helps creative professionals develop powerful marketing strategies.Nicole offers practical advice for designers looking to elevate their brand, including the importance of finding a specific niche and creating partnerships with complementary brands. She explains how design thinking and strategic storytelling can help you connect with clients emotionally, using examples from successful companies like Nike.Ready to elevate your interior design brand and increase your client base? Tune in now and start your journey to a more successful, distinctive design brand!Featured Guest:⁠Nicole Lashae Ben⁠, MA, CEO and Founder of ⁠Thrive In Design⁠, is a seasoned expert in the interior design industry with over 17 years of experience. A graduate of Syracuse University and the Savannah College of Art and Design, she founded Thrive In Design to help interior product companies boost brand awareness and revenue through a human-centered approach. Nicole has successfully implemented strategies that have generated over $15 million in sales and won over two dozen sales awards for top international brands. Her proprietary method, A.C.E. The Journey, enhances customer experiences and equips sales teams to secure more specifications. Nicole is passionate about the intersection of design and strategy, striving to ensure that both thrive in the industry.Why you've got to check out today's episode:Learn how to collaborate with complementary brands to scale your design businessUnderstand how finding your specific niche and telling your authentic brand story across all platforms can transform your businessGet practical advice on avoiding burnout while building a successful design businessCheck out the show notes >>> How to Make Your Interior Design Brand Stand Out in a Crowded Market NEXT STEPS:Get on the waitlist Launch Your Business Bootcamp to secure your spotJoin the My Design Mentor to kickstart a successful career in interior design!Grab your freebies:Your Roadmap to a Career in Interior Design3 Things I Wish I had known when I Started my CareerConnect With Me:Email: podcast@rwarddesign.comInstagram: @rwarddesign Website at rwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Are your designs ready for the future?As people age, their homes should remain safe, comfortable, and stylish. But designing for aging in place requires more than just grab bars and wider doorways—it's about creating a home that supports independence and well-being.In this episode, I talk about how you can integrate aging-in-place principles into your interior design projects and introduce a program that allows you to become a Certified Aging-in-Place Specialist (CAPS). This certification can set you apart in the design world and help you tap into a growing market of clients seeking innovative and thoughtful home design.I also share practical tips for designing homes that can adapt to changing physical needs while maintaining a stylish appearance and avoiding the feel of a hospital environment.Ready to transform spaces and help people live comfortably at every stage of life? Tune in now and start creating spaces that truly stand the test of time!Why you've got to check out today's episode:Discover the essential design features that keep homes functional, stylish, and comfortable for years to comeLearn actional tips to make homes safer and more comfortable for aging clients while keeping them stylish and functionalGet certified as an Aging in Place Specialist to boost your career as an interior designerCheck out the show notes >>> Boost Your Design Career With Aging in Place Design & CertificationLinks Mentioned:Sourcing for sheets and comforters? Check out Cozy Earth and use code DESIGNCURIOUS for 40% offNEXT STEPS:Get on the waitlist Launch Your Business Bootcamp to secure your spotJoin the My Design Mentor to kickstart a successful career in interior design!Grab your freebies:Your Roadmap to a Career in Interior Design3 Things I Wish I had known when I Started my CareerConnect With Me:Email: podcast@rwarddesign.comInstagram: @rwarddesign Website at rwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

"I don't know where to start!" Marketing overwhelms you, with so many platforms (Instagram, Pinterest, SEO, email, ads). You struggle to create a clear strategy and wonder which efforts will bring results."I hate self-promotion—I don't want to sound salesy!" You love creating beautiful spaces but dislike talking about yourself. You worry about coming across as pushy instead of naturally attracting clients."Technology stresses me out!" CRMs, email marketing, and automation tools sound helpful, but learning them feels overwhelming. You want simple, done-for-you solutions that don't require becoming a tech expert.I hear you! Many interior designers struggle with scattered tools, complicated strategies, and the challenge of standing out.So in this episode, I chat with marketing expert, Ben Rutledge from Sidemark, who shares simple ways to take the stress out of marketing. He explains how to build systems that work, attract your ideal clients, and use automation to stay organized—so you can focus on designing, not just selling.Ben also reveals the biggest mistakes designers make in marketing and how to avoid them.Don't let marketing be your constant struggle. Tune in now and learn how to streamline your design business with the right marketing strategies and systems. Plus, don't forget to grab Ben's free 2025 Interior Designers Marketing Checklist.Featured Guest:⁠Ben Rutledge⁠ is co-founder of ⁠Sidemark⁠, a marketing solution for interior designers.With 15-plus years in small business marketing, Ben now helps interior designers simplify and succeed in marketing. He enjoys demystifying the process, building strong brands, and driving growth.Ben lives in Colorado with his wife, Nicole, and loves getting outside every chance he gets.Why you've got to check out today's episode:Learn how to attract your ideal clients without feeling scattered or stressedSet up systems that make your business look more professional even if you're just starting outDevelop a plan on how to nurture leads without feeling salesyCheck out the show notes >>> Stress-Free Framework to Attract Clients to Your Design Business Links Mentioned:The 2025 Interior Designers Marketing ChecklistNEXT STEPS:Get on the waitlist Launch Your Business Bootcamp to secure your spotGrab your freebies:Your Roadmap to a Career in Interior Design3 Things I Wish I had known when I Started my CareerConnect With Me:Email: podcast@rwarddesign.comInstagram: @rwarddesign Website at rwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...Timestamps:(0:00) Introduction(2:34) Ben's Journey into Interior Design Marketing(4:07) Addressing Overwhelm in Marketing(6:09) What Sidemark Offers(10:54) Who Sidemark Helps(12:02) 2025 Marketing Strategies for Interior Designers(13:44) Key Marketing Questions for Designers(14:24) The “Pie Shop” Analogy for Marketing(15:41) Nurturing Leads and Closing Sales(18:38) Importance of Systems in Business(20:55) The Value of Setting Up Systems Early(25:32) The Role of Email Marketing in Interior Design(29:48) Overcoming the Fear of Self-Promotion(34:03) How Often to Send Emails

Are you exhausted from juggling client demands, endless decisions, and late-night work sessions? You're not alone.Burnout is a common struggle for solopreneurs and interior designers, but it doesn't have to be your reality.I completely understand how burnout feels; I experienced it myself early in my career. Thankfully, I've learned effective strategies to manage it. I'm happy to say I'm no longer an overwhelmed and burned-out designer. This shift has made a big difference. It improved my ability to be the best designer for my clients.In this episode, I explore the common causes of burnout and share my personal experiences in overcoming it. I also provide practical tips for maintaining inspiration and avoiding burnout, which can help you in your own design career.If you are looking for ways to reclaim your creativity, reduce stress, and enjoy the career you love, this episode is for you.Why you've got to check out today's episode:Discover practical tips for setting boundaries and saying no to projects that aren't a good fit.Learn productivity & time management tools to streamline your business and maintain a healthy work-life balanceCreate a work schedule that supports your well-being while staying on top of your projectsCheck out the show notes >>> How to Stop Burnout and Protect Your Creative EnergyNEXT STEPS:Get on the waitlist Launch Your Business Bootcamp to secure your spotUse Full Focus Planner to set and track your 2025 goalsGrab your freebies:Your Roadmap to a Career in Interior Design3 Things I Wish I had known when I Started my CareerConnect With Me:Email: podcast@rwarddesign.comInstagram: @rwarddesign Website at rwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week!Timestamps:(0:00) Introduction(02:46) The Reality of Burnout in Interior Design(05:20) The Impact of Burnout(07:45) Setting Boundaries to Prevent Burnout(10:30) The Role of Self-Care in Avoiding Burnout(16:22) Productivity & Time Management Tools(20:07) Strategies to Avoid Overwhelm in Business

Are you struggling to generate consistent, high-quality leads for your interior design business?Many designers rely on social media and word of mouth, but these methods alone may not bring in steady, high-quality leads.In this episode, Porsche Williams, CEO of The Prototype, shares her expert strategies for building a stress-free, scalable lead generation system that nurtures relationships and drives long-term growth.She explains the biggest mistakes designers make—like focusing too much on new leads and forgetting past clients—and reveals how to create a simple system that keeps your pipeline full.Plus, Porsche shares a step-by-step framework to help you stay top-of-mind with potential clients.Don't let lead generation overwhelm you. Tune in to this episode and learn how to create a scalable, stress-free system that allows you to focus on your creative vision while attracting your ideal clients.Featured Guest:Porsche Williams is the CEO of ⁠The Prototype⁠, a business concierge firm specializing in client experience and lead generation for interior designers with a passion for streamlining business growth.She helps designers attract ideal clients, nurture relationships, and scale with confidence, all while staying focused on their creative vision through The Prototype's expertise in client experience and lead qualification.Since 2020, her team has supported luxury interior design and architecture firms across the US, Canada, and Australia and partnered with IDS, ASID, Mydoma by Studio Designer, and more. Now, she's bringing her expertise to The Designer's Guide to Reliable Lead Generation, a course designed to help designers build scalable, stress-free lead generation systems while strengthening relationships and driving long-term growth.Why you've got to check out today's episode: Learn how to re-engage past and current clients for steady leads Identify missing steps in your client experience that repel great clients Develop a plan for strategic gifting and industry partnerships (like working with realtors and builders) to generate high-quality leads fasterCheck out the show notes >>> Struggling to Get Clients? Here's a Better Way to Find LeadsLinks Mentioned: The Lead Generation Jumpstart 2-Minute Quiz: What's Holding You Back in Your BusinessNEXT STEPS: Join the My Design Mentor to kickstart a successful career in interior design!Grab your freebies: Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerListen to Related Episode: Episode 16: How Outsourcing Client Intake Helps Interior Designers Convert and Retain ClientsConnect With Me: Email: podcast@rwarddesign.com Instagram: @rwarddesign Website at rwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...Timestamps:(0:00) Introduction(05:05) Common Mistakes in Lead Generation(07:47) Strategies for Effective Lead Generation(12:53) Structuring Lead Generation & Client Retention(17:32) Practical Tips for Improving Lead Generation

What does luxury really mean in interior design?Many designers say they offer a luxury service, but what makes a design truly high-end?In this episode, I explain what it means to be a luxury interior designer and how to attract the right clients.I also share how to communicate the value of high-end design, price your expertise confidently, and provide a white-glove experience that clients are happy to pay for.If you are transitioning to high-end projects or just curious about what sets luxury apart, this episode will help you understand the key details that elevate your services.You'll learn why luxury isn't just about expensive materials—it's about customization, seamless service, and creating a stress-free client experience.If you're ready to level up your interior design business and attract clients who appreciate everyday luxury, this episode is for you! Tune in now and start elevating your design services!Why you've got to check out today's episode: Discover the specific details and white-glove experiences that define luxury Evaluate whether your current design services can be considered "luxury" and identify areas for improvement Implement strategies to enhance the luxury experience for your clients Check out the show notes >>> 6 Ways to Deliver a Luxury Interior Design ServiceLinks Mentioned: Grab the Everyday Luxury Checklist Sign up for My Design Mentorto kickstart a successful career in interior design!NEXT STEPS:Grab your freebies: Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerConnect With Me: Email:podcast@rwarddesign.com Instagram:@rwarddesign Website atrwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...Timestamps:(0:00) Introduction(1:55) Defining Luxury in Interior Design4:31 What Luxury Clients Expect(06:57) Luxury as a High-Touch Service(09:12) Pricing & Value in Luxury Design(09:46) High-Value Details That Define Luxury(12:36) Access to Resources and Execution in Luxury Design(14:47) Final Thoughts and Conclusion

Have you ever wondered if you need a design degree or a perfect career plan to become an interior designer? Think again!In this episode, I sit down withStef Johnson, founder ofStef Johnson Design, who shares her inspiring journey from growing up around design to running a successful interior design studio.Stef's path wasn't straight—she explored event planning, worked in real estate, and even managed construction projects before finally launching her own business. Her story proves there is no one "right" way to build a fulfilling career in this creative field.Whether you are just starting or thinking about shifting into interior design, this episode will encourage you to take the first step—even if you don't have it all figured out yet! Tune in and start paving your path in design.Featured Guest:Stef Johnson owns⁠Stef Johnson Design⁠ (SJD), a full-service interior design studio based in North Carolina providing a classic approach to easy luxury in residential and commercial projects.For over a decade, the SJD team has offered a unique combination of design and construction knowledge. They pride themselves on prioritizing clients' tastes and taking a cost-effective approach to every job. Stef believes a home should reflect her client's unique personality highlighting objects they love.Why you've got to check out today's episode: Learn how to start a design career from any background and navigate the early stages of your interior design career Get practical tips and strategies to improve your design business practices Be inspired to follow your passionCheck out the show notes >>>From Economics to Interiors: The Journey to Becoming an Interior DesignerNEXT STEPS: Join theMy Design Mentor to kickstart a successful career in interior design!Grab your freebies: Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerConnect With Me: Email:podcast@rwarddesign.com Instagram:@rwarddesign Website atrwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...Timestamps:(0:00) Introduction(01:47) Stef's Background in Interior Design(02:31) Early Career Path & Exploration(06:34) Building Her Expertise & Going Solo(10:29) Handling Client Projects Across Different Regions(14:42) Stef's Design Philosophy & Style(18:24) Lessons in Running a Design Business(19:53) Advice for Aspiring Interior Designers

What happens when things don't go as planned in your design projects?A contractor gets sick, a supplier raises prices, or a hidden problem adds unexpected costs—these surprises can cause major stress and financial loss.Uncertainty is inevitable, but with the right preparation, you can stay in control and keep your business running smoothly.As an interior designer, you need to be ready for the unexpected.In this episode, I share real-life stories of unexpected challenges and how to handle them like a pro. Learn the proactive strategies I use to manage these situations, including building a solid contract, establishing a retainer policy, leveraging your professional network, maintaining financial buffers, and keeping your business profitable - even when the unexpected happens.With these strategies, you'll feel more confident and prepared for anything that comes your way.Don't let the unexpected catch you off guard. Tune in to discover the best ways to safeguard your interior design business and keep your projects on track. Plus, check outMy Design Mentor for expert guidance as you build a thriving design career.Why you've got to check out today's episode: Discover real-life stories of delays, cancellations, and hidden costs, and how to manage them Evaluate existing contracts for provisions for cancellations, pauses, and unforeseen events Identify strategies to establish a financial safety net to avoid debt and burnoutCheck out the show notes >>>How to Handle Unexpected Problems in Interior Design Without Losing Money or Feeling StressedNEXT STEPS: Join theMy Design Mentor to kickstart a successful career in interior design! Grab your freebies: Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerConnect With Me: Email:podcast@rwarddesign.com Instagram:@rwarddesign Website:rwarddesign.comTimestamps:(0:00) Introduction(02:00) Uncertainty in Design Projects(04:08) Real-life Challenges & Unexpected Situations(08:28) Contracts as Protection(12:13) Managing Client Expectations(13:32) Financial Strategies for Stability(14:40) Proactive Strategies for Managing Unexpected Situations(15:45) Knowing When to Enforce vs. Bend Contract Terms(19:26) Building a Support System(21:04) Final Thoughts and Conclusion

Are you wondering why, despite having a beautiful website, you are not attracting your ideal clients?As interior designers, we often prioritize the visual aspects of our websites, such as design and imagery, while overlooking important functional and strategic elements.While a stunning website is important, if it doesn't guide visitors toward taking action, you may be missing out on valuable inquiries and bookings.In this episode, web design expert Cathleen Barnes shares how interior designers can turn their websites into powerful tools that attract high-end clients and increase conversions.She reveals the top mistakes designers make—like weak call-to-actions, unclear client processes, and generic testimonials—and explains how to fix them. She also shares smart strategies like using case studies instead of simple portfolios, streamlining client onboarding, and improving website navigation for a seamless user experience. By applying these tips, you can create a website that not only looks stunning but also works behind the scenes to grow your business.Don't let your website be a missed opportunity. Tune in now and start making simple but powerful changes that will set you apart in the interior design industry!Featured Guest:⁠Cathleen Barnes⁠ is the founder of ⁠Cathleen Barnes Consulting⁠, a web design and branding studio focused on creating strategic websites for interior designers.With over 10 years of experience in e-commerce, Cathleen has recently shifted her focus to the interior design industry. She helps designers recognize the value of their websites, which often serve as the first impression for potential clients.Her approach goes beyond aesthetics; she understands the unique challenges designers face and how their audience interacts with their sites. By leveraging strategic insights, she ensures that each project aligns with her clients' business goals.Cathleen has successfully partnered with numerous interior designers to enhance their online presence and improve conversion rates through strategies centered on brand positioning and streamlined client onboarding. She empowers designers to fully utilize the potential of their websites.Why you've got to check out today's episode: Learn how to create a strategic website that attracts and converts high-end interior design clients Identify common website mistakes designers make and fix them to enhance your online presence Transform your portfolio into compelling case studies that showcase your expertise and make potential clients eager to work with youCheck out the show notes >>> The Secret to a High-Converting Interior Design Website That Brings You More ClientsNEXT STEPS: Join my Launch Your Business Boot Camp!!! I'll help you launch your design business this spring.Grab your freebies: Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerEmail me at podcast@rwarddesign.comDM me on Instagram at@rwarddesignVisit my website atrwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...Timestamps:(0:00) Introduction(02:42) Cathleen Barnes: Background and Motivation(04:44) The Importance of Strategic Website Planning(08:49) Common Mistakes in Website Design That Interior Designers Make(12:20) How to Get Better Client Testimonials(16:08) Missed Opportunities in Website Strategy(20:08) How to Attract High-End Clients Through Your Website(25:30) The Website Design Process at Kathleen Barnes Consulting

"How can I show what I can do if no one gives me a chance?" This is a question I often hear from young designers struggling to find paid internships or get clients to take a chance on them. It's frustrating, discouraging, and can leave you feeling stuck. You know you have the passion and potential to succeed, but without experience, it feels like you're standing at a locked door, waiting for someone to hand you the key. Don't worry—there are creative and practical ways to build your skills and portfolio! In this episode, I'm sharing actionable strategies to help you gain the experience you need to stand out. From offering free design help to friends and family, to job shadowing, creating mock projects, and building vendor relationships, you'll learn how to showcase your talent and make your mark as a designer. You don't need a fancy job to start building your portfolio—you just need the right plan! I also introduce you to my My Design Mentor program, where you can gain hands-on experience through sample projects, so you feel confident applying for jobs or starting your own business. Whether you're fresh out of school or transitioning into interior design, this episode is packed with advice to help you get scrappy, increase your knowledge, and build connections that will open doors. Tune in now and take the first step toward your dream design career! Why you've got to check out today's episode: Discover resourceful ways to get hands-on experience and build your portfolio without a traditional job Develop the skills and confidence to showcase your talent and attract opportunities Get practical, actionable tips to build your network and use vendor relationships to your advantage Check out the show notes >>> Creative Ways to Build Your Interior Design Portfolio and Get Hired NEXT STEPS: Sign up for My Design Mentor to get an internship or sample project experience Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Listen to Related Episode: Episode 05: The Do's and Don'ts of Interior Design Internships Email me at podcast@rwarddesign.com DM me on Instagram at @rwarddesign Visit my website at rwarddesign.com Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week... Timestamps: (0:00) Introduction: Creative Ways to Build Your Interior Design Portfolio and Get Hired (01:23) Challenges Young Designers Face in Gaining Experience (03:06) Gaining Experience Through Small Projects (04:35) Internships and Job Shadowing (07:09) Creating a Portfolio Without Clients   (08:19) Building Vendor Relationships (09:42) Online Learning & Volunteering (11:56) Networking & Finding Opportunities

Fear, self-doubt, and limiting beliefs are the three major obstacles that can leave an interior designer feeling stuck, unsure of their path, and questioning how to build confidence as they begin their interior design career. In this episode, I sit down with Diamond Drip, a business strategist and personal growth expert, who shares how understanding your unique Human Design can help you overcome fear and self-doubt. She explains that Human Design reveals your natural strengths, decision-making style, and purpose, so you can align your passion for interior design with your true self. Diamond also shares her journey of breaking free from burnout and finding success by embracing her innate gifts. Plus, you'll learn practical tips to harness your creativity and stay productive by working with your natural energy cycles. Don't miss out—pull your Human Design chart today and start designing a career and life that feels aligned, fulfilling, and uniquely you! Featured Guest: ⁠Diamond Drip⁠ is an award-winning speaker. Her journey has been featured on KQED radio, On Stage Plus TV, New York Weekly, and numerous podcasts. With a background in visual communications & business strategy and a passion for personal growth, Diamond brings a unique blend of creativity, expertise, and energy to every conversation. Her mission is to help women break free from fear and self-doubt and step boldly into their power. Using tools like Human Design and Gene Keys, she guides folks to trust their intuition, embrace authenticity, and unlock their full potential. Her favorite saying is, "The limit doesn't exist, but fear and self-doubt will make you think it does." Why you've got to check out today's episode: Discover how to use Human Design to help you understand your natural strengths, decision-making process, and life purpose Be inspired and empowered to break free from limiting beliefs, boost your confidence, and navigate challenges as a newbie Learn practical tips to help you maximize creativity, focus, and efficiency in your design work and daily life Check out the show notes >>> Overcome Fear and Self-Doubt; Boost Your Interior Design Career With Human Design Insights Timestamps: (0:00) Introduction (02:16) Diamond's Background and Entrepreneurial Journey (06:11) Introduction to Human Design for Entrepreneurs (09:19) Detailed Explanation of Human Design (12:09) Applying Human Design to Business (14:28) Applying Human Design in Interior Design Projects (15:56) Consulting Services Offered by Diamond (18:26) Fertility Awareness Method for Creativity and Productivity (23:09) Overcoming Fear and Limiting Beliefs Through Self-Discovery NEXT STEPS: Join the waitlist: Launch Your Business Boot Camp—spots are limited! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Are you an aspiring interior designer dreaming of starting your business, but feeling overwhelmed by all the steps involved? I've got you covered! I am here to guide you through the process of launching your interior design business in just 2 months. In this episode, I am sharing my personal experiences and insights on the challenges of starting a business, PLUS introducing you to the ultimate solution to help you go from aspiring designer to client-ready entrepreneur in just two months with my Launch Your Business Boot Camp. I am breaking down each week of the program, guiding you through branding, financial management, and launch planning so that you'll be ready to open your doors and attract clients by spring. Don't let fear hold you back from building the design business you've always wanted. The Launch Your Business Boot Camp is designed to remove the guesswork of setting up your interior design business and make starting it exciting, not scary. Ready to take the leap? Tune in now and Sign up for the Launch Your Business Boot Camp today. Why you've got to check out today's episode: Discover the step-by-step process for launching your interior design business Overcome the fear and uncertainty of entrepreneurship Be client-ready by Spring and capitalize on the seasonal demand Check out the show notes >>> Designer's Boot Camp: Step-By-Step Guide to Launching Your Dream Interior Design Business Without Feeling Overwhelmed NEXT STEPS: Join the waitlist: Launch Your Business Boot Camp—spots are limited! (0:00) Introduction & Overview of Launching Your Interior Design Business Boot Camp (03:28) Overview of Launch Your Business Bootcamp (04:39) Week 1: Foundation Building: Core Values and Business Messaging (06:10) Week 2: Branding and Website Setup (07:39) Week 3: Legal and Administrative Setup (08:54) Week 4: Business Operations/Running the Business (10:13) Week 5: Money Management (10:54) Week 6: Launch Planning (11:37) How to Join the Launch Your Business Boot Camp Join the My Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here.  Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

State laws often define the scope of practice, certification requirements, and licensing regulations for interior designers. Staying informed ensures you comply with these rules, allowing you to work legally and avoid fines or penalties. In this episode, I have an insightful conversation with Genise Plessas, a seasoned interior designer and advocate for the profession in California. Genise delves into the challenges facing interior designers, particularly the proposed changes by IDEX that could create unnecessary barriers for both commercial and residential designers. She shares valuable insights into the work of the California Legislative Coalition for Interior Designers (CLCID), a nonprofit organization dedicated to supporting and empowering individual designers. She also reveals the resources every designer needs - a comprehensive guide on codes and regulations, as well as study materials to help you prepare for the IDEX exam. Plus, hear her inspiring story of starting her design business, working internationally, and balancing creativity with technical know-how. Whether you're a newbie dreaming of your first big project or a seasoned pro navigating new rules, this episode offers a wealth of information to help you stay informed and navigate the industry's ever-evolving landscape. Tune in now! AND don't forget to get on the Launch Your Business Boot Camp waitlist to secure your spot and get ready to launch your design business in 2025! Featured Guest: Genise Plessas is the owner of ⁠Genise Plessas Designs⁠ and brings over 27 years of experience in interior design. She assists clients in achieving the best possible design outcomes for their individual and business projects. With an office in Granite Bay, California, Genise has built a reputation in her private practice and as a partner in the commercial interior design industry. She educates clients on how to fashion a beautiful aesthetic while selecting products to fit and perform at the highest level using state-of-the-art innovations and technology. She currently sits on the California Legislative Coalition for Interior Designers known as CLCID; is a past president of the California Central Nevada chapter of the American Society of Interior Designers (ASID) as ASID as well as past president of the California Capital Chapter for National Kitchen and Bath Association (NKBA). Connect with Genise Plessas: Website: ⁠Genise Plessas Designs⁠ Email: ⁠geniseplessasdesigns@gmail.com⁠ Why you've got to check out today's episode: Learn how evolving legislation, like California's certification requirements, could impact both residential and commercial interior designers Get access to valuable tools, like code guides and study materials, that can help you navigate certification exams and stay compliant with state laws Gain insights and practical advice from a seasoned designer for balancing creativity with technical skills Check out the show notes >>> How New California Design Legislation Could Transform Interior Design Practices in 2025 Timestamps: (0:00) Introduction & Announcement: Waitlist for "Launch Your Business Bootcamp" for aspiring interior designers in 2025 (03:12) Genise Plessas: Career Journey in Interior Design (06:52) Challenges and Transitions in Genise's Career (10:23) Insights from Working Internationally and in Commercial Design (12:19) Genise's Involvement in Interior Designers Organizations (13:51) Understanding California Legislative Coalition for Interior Designers (CLCID) Mission and Goals (20:23) Perspective on California Legislation Updates and Industry Challenges (27:40) The Importance of Designer Advocacy (34:06) How to Get Involved and Stay Informed NEXT STEPS: Join ⁠the waitlist⁠ for the Launch Your Business Boot Camp—spots are limited! ⁠https://rwarddesign.myflodesk.com/launch-your-business-bootcamp Email me at podcast@rwarddesign.com DM me on Instagram at @rwarddesign Thanks for listening!

Have you set your goals for 2025 but worry about how to achieve them? The key to success might lie in the power of accountability. Accountability can be the missing piece that keeps you focused, motivated, and on track as you work toward your goals for the new year. If you struggle to follow through on your interior design goals or often let yourself off the hook, this episode is for you. I share real-life examples and proven strategies to help you clarify your priorities, boost your motivation, and stay consistent—whether you're a new designer just starting or a seasoned pro looking to grow. Ready to make 2025 the year you elevate your design career? Join me in the Launch Your Business Boot Camp, a hands-on program designed to help you confidently start or grow your interior design business. Don't wait for the perfect moment—start today, and let accountability guide you to a thriving, fulfilling career! Check the show notes to learn more. Why you've got to check out today's episode: Discover the psychology behind accountability and how it can increase your chances of achieving your interior design goals Learn practical tips to clarify your priorities, set measurable goals, and build lasting habits Get the opportunity to join the Launch Your Business Boot Camp so you can start your interior design business with ongoing support and accountability Check out the show notes >>> How Accountability Can Help You Reach Your 2025 Goals and Grow Your Design Career Timestamps: (0:00) Introduction (02:07) Definition and Context of Accountability (03:31) Statistics and Psychology of Accountability (05:58) Benefits of Accountability (07:03) How to Build an Accountability Systems (12:28) Announcement: Launch Your Business Boot Camp Links Mentioned: Full Focus Planner to set and track your 2025 goals Get on the waitlist for the boot camp to secure your spot and get ready to launch your design business in 2025 NEXT STEPS: Join ⁠the waitlist⁠ for the Launch Your Business Boot Camp—spots are limited! ⁠https://rwarddesign.myflodesk.com/launch-your-business-bootcamp Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style⁠ if you are curious about your design style Find Out What Type of Interior Designer You Should Be!⁠ Listen to Related Episode: Episode 67: Boost Your Interior Design Career in 2024 with the Power of Focus Episode 68: The Power of Intention: How to Set and Achieve Your Goals for 2024 With Sierra Collins Join the My Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here.  Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Happy New Year and welcome to 2025! January is all about fresh starts, and many of us are setting goals to prioritize self-care and build better routines. A thoughtfully designed home gym can make all the difference—offering not just convenience but also a space that inspires consistent use and supports wellness goals. For us interior designers, this is the perfect time to help clients align their homes with their health and wellness aspirations, making it the perfect moment to explore this growing trend. If you've ever wondered how to create a home gym that's both stylish and functional, this episode is for you! I sit down with Chris Howell, founder of SPX Gym Design, to uncover the secrets of designing luxury wellness spaces that seamlessly fit into any home while meeting each client's unique needs. From choosing the perfect flooring to incorporating features like saunas and cold plunges, Chris shares practical tips and his inspiring journey from personal trainer to gym design expert. Whether you're a newbie or a seasoned designer, this episode is packed with actionable ideas to elevate your projects and delight your clients. Tune in now to make 2025 your year for innovative design! Why you've got to check out today's episode: Discover practical tips on designing home gyms that seamlessly blend functionality and style, catering to your clients' unique needs Learn how to collaborate with architects, interior designers, and clients to craft bespoke spaces that inspire fitness and relaxation Explore innovative design solutions to incorporate wellness features like saunas and cold plunges to elevate your interior design projects Check out the show notes >>> Home Gym Designs: Practical Tips to Blend Style, Functionality, and Client Wellness Goals Timestamps: (0:00) Introduction (02:54) Chris Howell's Journey to Gym Design (05:37) Product Design and Customization in Gym Design (8:45) Key Considerations for Designing Home Gyms (14:45) Challenges with Second-Floor and Small-Space Gyms (16:48) Incorporating Adjacent Wellness Features (18:35) Collaboration with Designers and Homeowners (27:10) Addressing Common Mistakes in Gym Design Featured Guest: Chris Howell is the founder and owner of SPX Gym Design, a company that has been transforming spaces Since 2017. SPX Gym Design fuses interior design with custom gym equipment, creating bespoke wellness environments for high-end homes of NFL athletes and boardroom executives. He has collaborated with prestigious brands such as Soho House Gyms, 1Hotel, Gurney Resorts, Proper Hotels, and C4 Energy. His innovative approach to gym and wellness design has positioned SPX Gym Design as a leader in the industry. Currently based in Jupiter, Florida, Chris continues to revolutionize the fitness and wellness landscape with his unique vision and expertise. NEXT STEPS: Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be! Join the My Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here.  Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

As a visionary for my company, taking time to reflect is essential. It allows me to review the events of the past year, recognize my growth, and learn from the lessons it brought. Reflecting also helps me plan with intention and shape a clear vision for the year ahead. While I can't control every circumstance, I can control how I approach the future, set meaningful intentions, and focus on what I want to achieve in the coming year. In this special year-end episode, I share how to reflect on your wins, lessons, and growth from 2024 while preparing to embrace 2025 with clarity and purpose. I guide you through setting goals, choosing a "Word of the Year," using a planner to stay focused and accountable, and crafting a vision board to keep you motivated toward your goals. I also introduce exciting updates to My Design Mentor and an all-new Launch Your Business Boot Camp! These resources are designed to give aspiring interior designers the guidance, accountability, and tools they need to build a thriving business. Whether you're dreaming of starting your career or ready to leap into entrepreneurship, this episode is packed with tips and inspiration to help you make it happen. Start 2025 with intention! Listen now, and take the first steps toward turning your creative goals into reality. Don't forget to join the waitlist for the boot camp—spots are limited! Why you've got to check out today's episode: Discover how to reflect on your personal and professional growth from the past year and use those insights to set clear, intentional goals for 2025 Learn how to create your vision board to keep your goals top of mind and fuel your motivation throughout 2025 Get early access to a boot camp so you can launch your interior design business in 2025 Check out the show notes >>> Start Your 2025 Journey: Reflection, Goal Setting, and Vision Board for Success NEXT STEPS: Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be! Join the My Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here.  Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

"Do I need a formal degree in interior design to succeed? What steps should I follow in the design process? Should I add new services like construction management or staging? How do I diversify my offerings while staying true to my brand?" These questions reflect a critical milestone in a designer's career journey, helping them go from establishing their practice to running a thriving business. In this episode, you will find answers from Michelle Norgren, the founder of Harmony Homes, a successful luxury interior design and construction firm. She shares her inspiring story highlighting how she built her business during the uncertainties of the pandemic and the systems she developed to ensure her team runs like clockwork. She also reveals practical strategies for growing your design business, from using tools like Motion AI to streamline tasks, to hiring the right people to cover your weaknesses. Whether you're just starting or looking to scale up, Michelle's insights will help you create clear processes, improve client relationships, and achieve your goals. If you've been searching for ways to grow your interior design career with confidence and clarity, this episode is for you! Don't miss this opportunity to gain practical, battle-tested advice from an interior design entrepreneur who's been in your shoes. Tune in now! Featured Guest: ⁠Michelle Norgren⁠ is the owner and founder of ⁠Harmony Homes⁠, a luxury interior design and construction firm. With a background in architecture and a passion for creating beautiful, functional spaces, Michelle launched Harmony Homes to help clients bring their dream homes to life. Under her leadership, the company has become known for its seamless design-build approach, ensuring every project reflects the firm's ethos, where beauty, space, and functionality harmonize. Michelle's expertise in both design and construction allows her to offer clients a comprehensive, personalized experience from concept to completion. Why you've got to check out today's episode: Discover how to build an efficient, collaborative team and implement streamlined processes to manage projects effectively Learn expert advice on scaling whether it's expanding into construction, collaborating with architects, or preparing for new build projects Gain inspiration to turn your creative passion into a thriving, sustainable enterprise Check out the show notes >>> Expert Advice on Building & Scaling Your Interior Design Firm With Confidence NEXT STEPS: Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be! Join the My Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here.  Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Newbie interior designers often have questions as they start building their careers, balancing creativity with client satisfaction, and running a business effectively. In this episode, I answer questions sent in by listeners over the past couple of months. Some listeners were unsure whether I had covered these topics in previous episodes, and it seems I haven't. I thought it would be a great time to answer some of those questions now. For those starting, these might be the areas you are struggling with right now. I share my tried-and-true methods for success as an interior designer. From mastering the all-in-one proposal presentation to finding trustworthy contractors, my recommendations will help you avoid common design pitfalls and create a seamless experience for your clients. And if you're struggling to organize yourself with several projects at once, my step-by-step approach will help you stay on track without getting overwhelmed. Don't miss out - listen now and take the next steps towards achieving your design business goals. Why you've got to check out today's episode: Discover the proven method to present a design proposal that makes clients confidently say “yes” and saves everyone time Develop a plan or strategies for organizing your workflow when juggling multiple projects Learn practical tips on building a network of reliable tradespeople and vendors to support your work Check out the show notes >>> Essential Tips for Interior Designers on Presenting Proposals and Managing Multiple Projects Links Mentioned: Interior Designer Business Starter Kit NEXT STEPS: Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be! Listen to Related Episode: Episode 105: The Must-Ask Questions for Successful Interior Design Consultations and Projects Episode 103: Project Management 101: Seven Steps to a Stress-Free Interior Design Projects Episode 99: Smart Way to Maximize Profits in Your Interior Design Business: Furniture Sales and Designer Discounts Join the My Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here.  Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Interior designers often find managing the financial side of their business challenging because they are primarily focused on creative work rather than financial planning and analysis. Many start their careers with a passion for aesthetics, design, and problem-solving for clients' spaces, not necessarily for crunching numbers. This makes dealing with finances—like budgeting, pricing, and understanding profit margins—feel less intuitive and sometimes even overwhelming. So if you are an interior designer struggling to manage the financial side of your business and wish you had a trusted advisor to guide you, this episode is for you. Today, I chatted with Michelle Williams, owner of Scarlet Thread Consulting and Metrik Solutions, who specializes in helping designers take control of their numbers. She shares practical ways to read financial statements, price your services, and understand what your numbers really mean. With easy-to-use tools and strategies, she helps business owners make smart financial decisions—whether it's setting prices, hiring, or planning for future growth. Michelle also shares insights on setting up a clear financial strategy and tips on adapting the Profit First method. Don't miss this opportunity to gain the financial confidence and tools you need to take your business to new heights. Tune in now and start owning your numbers! Featured Guest: Michele Williams is the dynamic owner of Scarlet Thread Consulting and Metrique Solutions, two companies focused on empowering creative professionals in the design industry including interior designers, workrooms, and window covering professionals. With an eye for detail and a passion for innovation, Michele has carved a niche in providing strategic business coaching and financial analytics to help designers and workrooms navigate the complexities of entrepreneurship. Michele's commitment to excellence and her unwavering support for her clients have established her as a trusted advisor and thought leader in the design community. Her work not only transforms businesses but also inspires creativity and growth, making her an invaluable asset to the industry. Why you've got to check out today's episode: Learn practical steps to help you understand your numbers and make smart decisions that support your growth Discover how to create a solid strategic plan tailored to your goals Apply the Profit First method to manage your cash flow, pay yourself, and keep your business financially healthy Check out the show notes >>> Master Your Finances: How Interior Designers Can Take Control of Pricing, Planning, and Profit Links Mentioned: Find the books Atomic Habits and Profit First here NEXT STEPS: Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be! Join the My Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here.  Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

The interior design industry is quite crowded, especially with the rise of online platforms and social media showcasing designers' work, making the field more visible and accessible than ever. The growth in popularity is fueled by shows on networks like HGTV, DIY resources, and the increase in design-focused social media content, which has inspired many people to pursue interior design as a career. Having said that, how do you stand out in the crowded interior design market? How do you attract your ideal clients and build a thriving, sustainable design business? In this episode, I share my proven strategies to help you set yourself apart from the competition, whether you are just starting or already growing your business. From finding your unique voice to mastering smooth business operations, you will find practical ways to become unforgettable to clients. You will learn why it is essential to show off your personality, create systems that run like clockwork, and deliver the kind of customer service people remember. So don't settle for blending in with the crowd. Discover how to make your interior design services irresistible to your dream clients. Tune in now and start setting yourself apart today! Why you've got to check out today's episode: Uncover proven strategies to differentiate yourself and stand out in a crowded interior design market Learn how to leverage your unique expertise and adapt to industry innovations to become the go-to designer in your local area Be ready to build a brand that resonates with the clients who want exactly what you offer Check out the show notes >>> 9 Proven Ways to Set Yourself Apart as an Interior Designer and Succeed NEXT STEPS: Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be! Listen to Related Episode: Episode 68: The Power of Intention: How to Set and Achieve Your Goals for 2024 With Sierra Collins Episode 28: Designing Your Success: Finding the Right Niche in Your Interior Design Career with Yvonne Harty Join the My Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here.  Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Finding balance and fulfillment in a creative career has always been a constant struggle for most interior designers. Interior designer Laura Martin Bovard has been there - and she's here to share her hard-won wisdom. In this episode, Laura opens up about her unconventional path to design, learning on the job and building her firm LMB Interiors from the ground up, without a design degree. She reveals how she overcame perfectionism, set boundaries with clients, and nurtured her entrepreneurial spirit - all while prioritizing self-care through her "Divine Hustler" personal growth practice. If you're struggling to balance creativity, business, and personal life, this episode offers real solutions. Tune in for practical tips on growing your design business while taking care of yourself and serving others.   Featured Guest: ⁠Laura Martin Bovard⁠ is the principal designer of ⁠LMB Interiors⁠, which she launched in 2002 while pregnant with her first child, working from her dining room table. She runs a successful design firm that focuses on sustainable practices, collaborating with local artisans and contractors as well as using eco-friendly, earth-conscious materials and practices. Laura is also known as "The Divine Hustler," which reflects her side hustle involving speaking events, retreats, and a blog dedicated to personal growth. As a personal growth junkie, she aims to help other beauty makers discover more about themselves. Why you've got to check out today's episode: Learn the value of networking, hiring the right people, and building strong client relationships to grow a sustainable and profitable design business Discover practical tips on managing a design business while staying true to your creative vision and avoiding burnout Be inspired to infuse more self-care, mindfulness, and authenticity into your design practice and entrepreneurial journey Check out the show notes >>> Balancing Business and Self-Care: Secrets to Success in the Interior Design World Links Mentioned: The Surrender Experiment by Michael Alan Singer NEXT STEPS: Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be! Join the My Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here.  Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Do you dream of becoming an interior designer, but wonder what it's really like behind the scenes? In this episode, I pull back the curtain to give you a realistic look at the challenges of the interior design career. While the Instagram-worthy staging and design work may look effortless, the day-to-day grind of an interior designer involves grit, problem-solving, defending decisions, and navigating invisible labor that often goes unnoticed. I share my journey, from initial expectations to the hard-won lessons I learned over nearly 20 years in the industry. I also talk about the importance of self-assessment, flexibility, finding your "zone of genius," and building a supportive network of peers and mentors to help you overcome obstacles. If you're ready to go beyond the glamour and develop the resilience needed to thrive as an interior designer, tune in now. My insights might be the reality check you need to set yourself up for long-term success in this dynamic career. Why you've got to check out today's episode: Gain a realistic, behind-the-scenes look at the interior design industry - beyond the glossy social media posts and TV shows Learn practical strategies for developing the grit, self-awareness, and support network needed to succeed as a designer Assess if you have the right mindset and skills to turn your design passion into a fulfilling, sustainable career Check out the show notes >>> Preparing for a Career in Interior Design: The Realities, Skills, and Mindset You Need to Succeed Links Mentioned: List of recommended books on Amazon for personal and professional development NEXT STEPS: Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be! Join the My Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here.  Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Are you struggling to attract high-end clients as an interior designer? In this episode, Hassan from MC Luxury shares the proven marketing strategies that can help you land more projects and grow your brand. From using Instagram to build a personal brand to leveraging email marketing, blogging, and PR, Hassan breaks down exactly what works—and what doesn't—for designers like you. Hassan explains how to overcome the challenge of reaching your ideal clients, offering solutions that don't just rely on social media. He dives into the power of personal branding and reveals how blogging can take you from being a local designer to getting recognized nationally. Whether you're just starting or want to build a name nationally, Hassan provides actionable tips to help you succeed. It's time to stop chasing clients and start attracting them. Tune in to get Hassan's expert insights and apply these strategies today. Don't forget to check out the free eBooks (link below!) Featured Guest: Since launching MC Luxury in 2020, Hassan has been at the forefront of revolutionizing marketing for interior designers, specializing in helping them acquire more residential projects through a blend of Instagram, email marketing, blogging, and PR. With a keen understanding of the design industry's nuances, he has engaged in insightful conversations with top-tier professionals, including a notable conversation with a globally recognized New York design firm responsible for directing projects worth over 5 billion across continents. These interactions have enriched his understanding of effective marketing strategies promising tangible ROI for the design sector. Leveraging this knowledge, Hassan authored three eBooks to empower interior designers to scale their businesses. Whether you are looking to refine your digital marketing approach or seeking fresh ways to attract clients, MC Luxury will equip you with actionable insights to elevate your practice. Why you've got to check out today's episode: Discover how email marketing, blogging, and SEO can help you land high-end interior design projects faster. Get practical tips on building a strong personal brand that sets you apart, attracts more clients, and eliminates the need for constant ad spending. Learn the process of going from a local designer to being featured in top national publications, using effective PR strategies and smart storytelling. Check out the show notes >>> Powerful Marketing Tips (That Actually Works!) to Get High-End Interior Design Clients Links Mentioned: Instagram Insights for Interior Designers https://www.mcluxury.site/instagramguide The Art of Designer Leads https://www.mcluxury.site/resources NEXT STEPS: Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be! Join the Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here.  Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...