Diamond Effect - Where small business owners become leaders

Send us a textDiscover 4 zero-cost strategies that separate true professionals from their competition and build lasting client trust. These foundational practices transform how clients perceive your business and create the credibility needed for premium positioning.Key Topics Covered:• Honor Your Commitments - From punctuality to project delivery, consistency builds credibility• Regulated Emotional State - Show up with calm confidence that allows you to be present and logical• Proactive Communication - Anticipate challenges and communicate solutions before problems escalate• Own Your Mistakes - Take full responsibility without deflecting to build respect and credibilityReady to implement professional systems that attract premium clients? Book your complimentary consultation here - https://www.stairwaytoleadership.com/

Send us a textIn this episode of the Diamond Effect Podcast, Maggie Perotin dives into a critical challenge many business owners face: the limitations of trying to grow your business completely on your own. Inspired by a conversation with a client who recently moved her beauty service business from a home-based operation to a commercial location, we explore why seeking expert help isn't a sign of weakness—it's a strategic advantage.What You'll Learn:- Why the "do-it-all-yourself" mindset can become your biggest growth obstacle- The hidden costs of learning everything through trial and error- How expert guidance helps you avoid business-threatening mistakes- The 5 key benefits of building a strategic support system- Why even the most successful CEOs rely on teams of advisorsEpisode Highlights:[00:00:00] Introduction: The transition challenges when moving from home-based to commercial business[00:02:00] The psychological barriers to asking for help as high-achievers[00:04:00] Finding the balance: When to figure things out yourself vs. when to seek expertise[00:06:00] The high cost of hiring mistakes in service businesses[00:08:00] How successful CEOs structure their support systems[00:09:00] 5 Key Reasons Not to Go It Alone:1. Avoiding costly mistakes that threaten business survival2. Resolving business challenges faster with expert perspectives3. Identifying blind spots you can't see on your own4. Combating entrepreneurial isolation and burnout5. Creating accountability that accelerates growth[00:18:00] Research shows 65% higher goal achievement with proper accountabilityKey Statistics Mentioned:- 23% of startups fail due to not having the right team of advisors (CB Insights, 2023)- Solo founders are 2.3x more likely to fail than those with co-founders or advisors (Harvard Business Review, 2021)- 45% of entrepreneurs report high stress levels (Gallup, 2022)- People are 65% more likely to achieve goals with proper accountability (American Society of Training and Development)Resources Mentioned:Episode 162: 8 Reasons Why You Wouldn't Want a Business CoachConnect With Me:Ready to stop doing it all alone? Book a complimentary consultation to see how strategic support can accelerate your business growth with fewer mistakes and less stress.Book Your Free Consultation → https://calendly.com/maggie-s2l/discovery-callShare Your Thoughts!Did this episode resonate with you? What's one area where you could benefit from expert guidance? Share your thoughts on social media and tag @maggie.perotin.s2l

You're doing all the right things… except THIS. In today's Maggie's Moment, discover the silent killer stalling your business (hint: it's not the economy) and the mindset shift to unlock growth, even when it feels impossible.Key Takeaways:✅ The #1 myth solopreneurs believe (that's holding them back)✅ Why “hard work” isn't enough in a shifting economy✅ How to spot if you're stuck in “old ways” thinking✅ The pivot question to ask yourself TODAYQuotable Moment:“Growth isn't about effort. It's about strategy. The economy's just an excuse—the real bottleneck? YOUR thinking.” —Maggie PerotinFollow Maggie and watch the video version: https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/https://www.instagram.com/maggie.perotin.s2l/

In this episode, Maggie Perotin explores how journaling can be indispensable in your high-performing CEO toolkit. From Bill Gates to Sarah Blakely, successful business leaders use journaling to foster creativity, solve problems, and maintain peak performance.What You'll Learn:The science-backed benefits of journaling for entrepreneursFour powerful journaling methods that boost business performanceHow handwritten journaling improves memory, creativity, and problem-solvingSimple techniques to incorporate journaling into your daily routineKey Benefits of Journaling Discussed:Emotional regulation and stress reduction - Process emotions to reduce overwhelmEnhanced self-awareness - Gain deeper insights into your thoughts and decision-makingImproved problem-solving and creativity - Create space for breakthrough business ideasHealth benefits - Boosted immune function, lower blood pressure, and better sleepIncreased productivity - Better organization, goal-setting, and motivationFour Journaling Methods for Business Owners:Mindset Maintenance Journaling - Daily gratitude and celebration practice (10 minutes before bed)Idea Development Journaling - Brainstorming solutions and developing intellectual propertyOrganizational Journaling - Weekly planning and project managementTransformational Journaling - Brain dumps and prompted reflection for personal growthFeatured Quote:"As business owners and leaders, our business cannot outgrow us. We must first grow for the business to deliver the results we want."Resources Mentioned:DREAM-PLAN-DO JournalResearch by psychologist James PennebakerMueller & Oppenheimer Research (2014)Baikie & Wilhelm Research (2005)Michigan State University researchTake Action:Ready to transform your business through journaling? Join Maggie's journaling challenge!Book a consultation to learn how to combine personal development with business coaching for maximum results.Connect with Maggie:Visit stairwaytoleadership.com to learn more about coaching options and the Diamond Effect Group.

Are you transitioning from solopreneur to a small business owner with a team? This episode is your practical guide to effective leadership, whether you're hiring your first virtual assistant, building a small team of contractors, or hiring a few full-time employees.

Discover why consistency isn't about willpower or time management - it's about something much more fundamental. Through a real client story, Maggie reveals the two key elements that make or break your consistency efforts.

In today's Maggie's Moment, Maggie smashes the myth of "passive income" and reveals why most entrepreneurs waste years chasing it. Learn the 3 hard truths about building real scalable income—without the guru hype.Passive income isn't real. Here's why:Truth #1: Passive = Pre-Loaded Hustle (the hidden work no one talks about).Truth #2: Focus on leverage, not laziness (scalable vs. "set-and-forget").Truth #3: Your time is your best asset (skills > systems).

In this value-packed episode, Maggie shares her practical approach to implementing AI in your service-based business, drawing from her extensive leadership experience in technology adoption and business scaling.Key Insights:• Why AI is like training your delegation skills (and how this prepares you for future team growth)• The "10X output" framework for solopreneurs and small business owners with limited budgets• How to maintain your authentic voice while leveraging AI tools• 4 practical areas where AI can amplify your business today

Tooday, I share 3 key mindset shifts that directly impacted my business revenue and can transform yours too.Key Insights:• Why successful businesses still face challenges and how this knowledge makes you a better leader• The "Rock Behind You" principle: How to stop letting past results limit your future potential• Why consistency trumps trendy strategies (especially for introverts!)

In today's short yet highly valuable episode, Maggie discusses how every employee in your small business can contribute to sales growth, whether directly or indirectly. Learn how to maximize your team's potential to drive business growth and increase revenue.Key Points:Indirect Contributions to SalesTime and cost efficiency through proper delegationValue of outsourcing administrative tasksROI calculation on CEO timeDirect Customer Contact OpportunitiesReception and front desk staff's role in salesImportance of asking questions and active listeningIdentifying additional service opportunitiesCustomer Journey EnhancementBooking follow-up appointmentsOffering membership optionsCreating intentional client experiencesService ExcellenceInvesting in staff training and skill developmentCombining technical skills with customer service Natural upselling through understanding client needsBusiness Culture ImpactEmployee advocacyWord-of-mouth marketing through satisfied staffTeam members as brand ambassadorsKey Takeaway:"Every employee you hire in your small business is an investment and needs to contribute directly or indirectly to the growth of your business."Action Step:Before delegating tasks, conduct a cleanup exercise to ensure you're outsourcing valuable activities that contribute to business growth.Resources:Book a free consultation with Maggie to:Map your customer journeyDevelop employee training programsEnhance customer serviceImprove sales processesConnect with Maggie:• Book a Discovery Call: https://calendly.com/maggie-s2l/discovery-call• Email: maggie@stairwaytoleadership.com• Website: https://stairwaytoleadership.com#BusinessGrowth #TeamDevelopment #Sales #CustomerService #BusinessStrategy

Today, Maggie shares a powerful perspective on what truly drives business growth amidst the distracting political climate in Canada and the US.Key Points:• Why political drama and exciting news can pull us away from business fundamentals• The real, "boring" activities that consistently generate revenue• How habits and systems create sustainable business successQuotable: "Your business grows in the quiet moments between the excitement."Resources Mentioned:• T.O.P. CEO Framework - Maggie's signature system for sustainable business growthConnect with Maggie:• Book a Discovery Call: https://calendly.com/maggie-s2l/discovery-call• Email: maggie@stairwaytoleadership.com• Website: https://stairwaytoleadership.com#BusinessGrowth #BusinessSystems #Entrepreneurship #BusinessSuccess #SmallBusinessTips

In this value-packed episode, Maggie Perotin breaks down the three essential areas of self-development that every entrepreneur needs to focus on to achieve sustainable business growth. Discover why your business can't outgrow you and how developing these critical areas leads to faster, more sustainable success.What You'll Learn:Personal Development as a Human Entrepreneur• Mindset foundations: embracing failure, making fast decisions, and maintaining focus• Physical wellbeing: nutrition, movement, and rest for sustained energy• Spiritual growth: building faith and self-belief in entrepreneurshipBusiness Leadership Skills• Essential CEO capabilities• How to identify and fill skill gaps• The importance of leading by example• Why confidence matters in hiring and team buildingIndustry-Specific Expertise• Staying innovative in your field• Continuous learning strategies• Creating more value for clients through expertiseKey Insights:✦ The three crucial mindset shifts that accelerate business growth✦ How personal development directly impacts business success✦ Why mastering business skills is essential for scaling✦ The connection between self-development and effective leadership

In Today's Maggie's Moment, Maggie Perotin shares three transformative self-development principles that could have changed the trajectory of her early career and life. These timeless insights are valuable for entrepreneurs and professionals at any stage of their journey.Key Takeaways:• Being proactive vs. reactive: Learn the power of intentional goal setting and weekly planning• Focus on controllable factors: Discover how to redirect energy from external stressors to actionable progress• Prioritize self-care: Understand why filling your own cup first is crucial for sustainable success

In this episode, Maggie pulls back the curtain on her signature program, the Diamond Effect Group. She shares the story behind its creation and how it helps service-based business owners create sustainable 5K+ months without burnout.Key Highlights:The origin story: How Maggie's corporate burnout led to creating a program she wished existed when starting her businessWhy does the program run for 12 months, and what is the strategic reasoning behind each quarter's focusThe four key components that make Diamond Effect Group unique: • Personalized implementation through weekly coaching • Leadership identity development from day one • Strategic network building and win-win relationships • Recession-proof business skill buildingSuccess Stories Mentioned:Stephanie: Excel expert who built a successful business through strategic networkingPaola: Event decorator who scaled her business while maintaining work-life balanceGlory: Therapy practice owner who successfully expanded her teamProgram Structure:Quarter 1: Foundation building and fast growthQuarter 2: Marketing mastery and consistent lead generationQuarter 3: Sales optimization and systems developmentQuarter 4: Sustainable scaling and legacy buildingInvestment: $2,500 for 12 months with payment options availableSuccess Guarantee: Additional 3 months of support if neededResources Mentioned:Website: https://www.stairwaytoleadership.com/diamond-effect-groupFrameworks included: • DREAM-PLAN-DO coaching model • Time on Demand Framework • Strategic Consistency Method • Premium Pricing Formula • Client Attraction and Qualification Process • Relationship Ripple EffectReady to transform your side hustle into a thriving business? Visit https://www.stairwaytoleadership.com/diamond-effect-group to learn more and book a free consultation with Maggie.#DiamondEffectGroup #BusinessCoaching #Entrepreneurship #SmallBusiness #BusinessGrowth

In this quick bonus episode, Maggie Perotin shares a powerful strategy for spring cleaning your business schedule. Learn how to identify and eliminate time-wasting activities that secretly sabotage your productivity and business growth.Key Points Covered:• Why your calendar might be as cluttered as an overstuffed closet• The 30-minute block tracking method for time audit• Three main time-clutter culprits to watch for• Real client success story: How reallocating 5 hours led to doubled consultation callsAction Steps:Track all activities in 15-minute blocks for one weekIdentify tasks done out of habit vs. necessityList activities that could be delegated or eliminatedAlign time blocks with quarterly goalsResources Mentioned:• Free Webinar: "Side Hustle Transformation Blueprint" - April 8th at 11 AM• Time on Demand FormulaQuote from the Episode:"We accumulate time-wasting tasks like we collect promotional pens – they just keep multiplying when we're not looking!"Connect with Maggie:• Website: stairwaytoleadership.com• Email: maggie@stairwaytoleadership.com• Instagram: @maggie.perotin.s2lCTA:Register for the "Side Hustle Transformation Blueprint" webinar to learn how to create massive momentum in your business, even with limited hours. Perfect for entrepreneurs balancing business growth with full-time commitments.

Guest: Paola Di Fonzo, Owner of BallooniqueWhat started with a $30 DIY balloon project during maternity leave has blossomed into Balloonique - a flourishing event decor company serving the GTA. In this episode, Paola shares her entrepreneurial journey, proving you don't have to choose between family dreams and business success.

In this quick bonus episode, Maggie shares her journey of turning perceived business limitations into unique advantages.Key Points:• Starting a business in your 40s can be your advantage, not a setback• How being an immigrant with an accent became a memorable brand feature• Converting introvert tendencies into authentic connection strategies• Transforming limited social media experience into a genuine approach

In this episode of the Diamond Effect Podcast, we dive into the power of strategic relationship building in business development and sales. Learn how cultivating meaningful business relationships can create opportunities that no paid advertising can match.Key Takeaways:• The African proverb rings true: "If you want to go fast, go alone. If you want to go far, go together."• Strategic relationship building is crucial for long-term business success• Success comes from focusing on select, valuable relationships rather than trying to connect with everyoneMy Early Sales Story:✦ Started in the fashion industry sales with no experience✦ Became top salesperson within a year✦ Success came through strategic relationship building✦ Focus on learning client needs and providing solutionsReal-World Example:• RBC Women of Influence Award nomination process• Importance of community relationships beyond clients• Value of diverse business connectionsAction Steps for Listeners:Identify potential strategic relationships for your businessPlan how you can add value firstCreate a consistent touchpoint strategyIntegrate relationship building into your broader business strategy

Are you doubting whether your side hustle could ever replace your corporate salary? I get it. Five years ago, I was sitting in my corporate office, wondering if my coaching business would ever be more than just a dream...Back in 2019, my reality looked like this:• Leading a high-stakes corporate team• Starting my coaching journey• Completing my MBA• Raising young school-aged children during COVIDThe doubt and overwhelm were real. But then everything changed when I developed:

Join Maggie Perotin as she interviews Lina Waled, an innovative haircutting specialist who transformed her career from a psychology graduate to an international hair artist and content creator. In this episode, discover how following your creative intuition can lead to unexpected success and business growth.Key Highlights:• Lina's unique journey from a psychology degree to becoming a sought-after hairstylist• How she developed her signature razor-cutting technique and "sculpted hair" concept• Strategic approach to content creation across YouTube, Instagram, and TikTok• Tips for relocating a service-based business internationally• Managing creative entrepreneurship while maintaining focus on business goalsTopics Covered:[00:00:00] - Introduction and Lina's background[00:02:00] - The story behind becoming a hairstylist[00:04:00] - Developing unique razor-cutting techniques[00:08:00] - Content creation strategy across different platforms[00:12:00] - Relocating from Canada to Dubai[00:15:00] - Managing creativity and business focus[00:19:00] - The importance of business coaching and supportKey Takeaways:• Different social media platforms require different approaches:YouTube: Long-form, detailed tutorialsInstagram: Professional business presence and client bookingTikTok: Casual, personal connection content• Success strategies for creative entrepreneurs:Brain dumping for idea managementCreating systems for focusRegular journaling and planningStrategic experimentationFeatured Guest: Lina Waled (@linadoeshair)Haircutting specialist and content creator based in Dubai, known for her innovative razor-cutting technique and viral hair content.Resources Mentioned:• Instagram: @linadoeshair• Diamond Effect Group Coaching ProgramFollow Lina on Instagram @linadoeshair to see her amazing hair transformations and content creation strategies in action.

Have you ever wondered if you're just spinning your wheels with your marketing strategies?

The Time On Demand Formula: How Successful CEOs Create More Hours in Their DayTired of feeling overwhelmed and constantly busy? In this power-packed episode of the Diamond Effect Podcast, Maggie Perotin reveals her proven Time On Demand Formula - the exact system she used to simultaneously run a successful business, complete an EMBA, and maintain work-life balance without burnout.Key Points Covered:• Why everyone has the same 24 hours but different results• The mindset shift from "being busy" to "being in control"• The 5 components of the Time On Demand Formula• Practical strategies for eliminating time waste• How to make effective time management a habitTime Stamps:[00:00:00] - Introduction to the universal time management challenge[00:02:00] - Maggie's personal transformation story[00:04:00] - Component #1: The power of time awareness[00:07:00] - Component #2: Clarity and prioritization[00:11:00] - Component #3: Elimination and delegation strategies[00:17:00] - Component #4: Weekly planning and time blocking[00:21:00] - Component #5: Making it a sustainable habitAction Steps for Listeners:Track your time for one full weekIdentify and list your true prioritiesStart eliminating non-essential tasksImplement weekly planning sessionsPractice delegation (both in business and personal life)Resources Mentioned:• Episode 167: Five Indicators Your Small Business Team Is Underperforming• Episode 184: Leadership Strategies for Service Business Owners• Diamond Effect Group Program• T.O.P. CEO FormulaQuotable Moments:"We all have the same amount of time, 24-7-365. The difference is how we use it.""Prioritization is a decision. It's a commitment.""Nothing that we do the first time is perfect - you need patience and self-compassion."Next Steps:Ready to master your time management? Book a free consultation with Maggie here - https://stairwaytoleadership.com/ - to explore:• Diamond Effect Group Program (for new business owners)• Private coaching with T.O.P. CEO Formula (for established business owners)

In this special bonus episode, Maggie shares her personal transformation story and reveals how a crucial mindset shift changed everything in her business - even before leaving her corporate career. Learn the exact moment that turned her side hustle into a thriving business and how you can make the same powerful transition.Key Points Covered:• The pivotal moment that transformed Maggie's approach to her business• Why traditional business strategies aren't always the first step to success• How embracing a CEO identity while still in corporate led to easier client acquisition• The impact of proper boundaries on business growth• The confidence-revenue connection in business developmentAction Steps for Listeners:Assess your current business identity - are you treating your business as a "side thing" or a CEO venture?Identify areas where you need to establish stronger boundaries to protect your business growthReview your pricing structure through the lens of a CEOList three ways you can show up more professionally in your business this weekResources Mentioned:• Free Masterclass: "The Side Hustle Transformation Blueprint" (April 8th, 11 AM EST)Quotable Moments:"The transformation started long before I handed in my resignation letter.""My confidence skyrocketed when I stopped treating my business like a 'side thing' and started thinking like a CEO."Register for the free masterclass to learn the complete Side Hustle Transformation Blueprint and start your journey from side hustler to confident CEO.

Join Maggie Perotin in this special episode of the Diamond Effect Podcast featuring Stefanie Carroll, a successful member of the Diamond Effect coaching group. Stefanie shares her journey from being a part-time corporate employee to becoming the founder of Excelerates, a specialized spreadsheet solutions business serving clients across North America.Key Highlights:• How an accidental project sparked a successful business idea• The transition from secure employment to full-time entrepreneurship• Overcoming fears and mindset challenges in business• The importance of networking for introverted entrepreneurs• Building confidence and developing essential business skills• The role of consistency in business growth• Benefits of group coaching and community supportGuest Bio:Stefanie Carroll, founder of Excelerates, is a spreadsheet solutions expert who helps businesses streamline their operations through customized Excel solutions. Based in Hamilton, Ontario, she serves clients across North America, including major accounting firms and sales organizations.Notable Quotes:"I get to play and get paid." - Stefanie Carroll"When I don't take the time for strategic planning... my business suffers." - Stefanie Carroll"The biggest reward is the freedom." - Stefanie CarrollKey Takeaways:- The importance of validating your business idea before leaving secure employment- How to transition from employee to entrepreneur mindset- Strategies for introverts to succeed in business networking- The critical role of consistency in business growth- Why professional guidance and community support matter in entrepreneurshipResources Mentioned:• Excelerates website: www.excelerates.ca• Connect with Stefanie on LinkedIn: Stefanie Carroll -https://www.linkedin.com/in/stefanie-carroll/• Diamond Effect Group Coaching Program - https://stairwaytoleadership.com/

In this Maggie's Moment:• Why seasonal fluctuations don't have to mean financial uncertainty• Real examples of service-based businesses that overcame seasonal challenges• 3 actionable strategies to create consistent revenue streamsWant to learn more about building a sustainable, scalable business with T.O.P. CEO Framework? Book a discovery call with Maggie - https://stairwaytoleadership.com/:

In this episode, Maggie reveals why consistency is the foundational skill every entrepreneur needs to master first, even before marketing and sales. She shares how strategic consistency can transform your business results and explains why simply being "consistent" isn't enough.Key Highlights:• Why consistency must come before mastering marketing and sales• The difference between basic consistency and strategic consistency• How consistency creates valuable data for business decisions• Real client success stories showcasing the power of strategic consistency

"I'll do it when I have more time" - Sound familiar?The truth is, successful business owners don't have more hours in their day - they just have a different relationship with time.In this Maggie's Moment, I'm sharing my proven strategies that helped my clients:✨ Get more done in less time✨ Stop feeling overwhelmed by their to-do lists✨ Actually grow their business while working lessWant to know my super-secret power for 10X productivity? Watch till the end!

'Just focus on marketing!' 'No, sales is all you need!'Ever heard these conflicting pieces of advice? Here's the truth: Your service business needs BOTH to thrive.In today's Maggie's Moment, I break down: Why marketing and sales are two wings of the same birdHow each process serves a unique purpose in your business growthWhy different businesses need different approachesThe key to sustainable income growthStop choosing sides and start building systems that work together.Need help? Book a free consultation with me here: Https://stairwaytoleadership.com

Are you ready to transform from a hands-on business owner to a strategic leader? In today's we'll dive deep into the crucial transition every business owner needs to make to create a sellable asset.

In this Maggie's Moment bonus episode, discover how a small AI startup's recent success story provides powerful lessons for service-based business owners. Learn why you don't need massive resources to make a significant impact in your industry.Key Takeaways: • How DeepSeek, with limited R&D budget, disrupted the tech giants • Why maintaining a competitive edge through innovation is non-negotiable • Practical ways to leverage AI tools for business growth • The power of resourcefulness over resources

In this episode, Maggie dives deep into the essential components that make your business not just profitable, but highly sellable. Whether you're planning to sell in the near future or just starting out, these insights will help you build a more successful, valuable, and sustainable business.Key Topics Covered: • The 10 critical components of a sellable business• How to reduce owner dependency (including the "Vacation Test") • Strategies for building predictable revenue streams • The importance of strong brand presence and online reputation • Ways to create scalable business models

In Today's Maggie's Moment, we dive into how smart risk management directly impacts your business's value and sellability. Learn practical strategies to navigate current political and economic changes while building a more resilient business.Key Points Covered: • The connection between risk management and business valuation • Real-world example: Navigating trade wars and tariff impacts • Strategies for supply chain risk mitigation • Adapting to government policy changes • The three approaches to risk management: Accept, Mitigate, or Avoid • Building a business that's valuable with or without you

Discover the secret sauce behind consistent business growth! In this power-packed episode, Maggie Perotin reveals how successful business owners consistently hit their goals monthly and quarterly. Learn the exact system to transform your business from reactive to strategically driven.

Your Monthly Business GPS Check!Do you ever feel like you're driving your business without checking the GPS? That's exactly what happens when we skip our monthly reviews! Here's why they're crucial for your business success:✨ Monthly reviews are your business reality check:• Review what worked (and why!)• Identify what didn't (and learn from it)• Make necessary course corrections• Realign with your yearly strategic plan

In this value-packed episode, discover how to maintain and improve service quality while scaling your business. Learn about the three essential pillars that create operational excellence: People, Processes, and Systems.Key Highlights:Why service businesses face unique challenges in maintaining quality during growthHow to achieve 95-98% service excellence through systematic approachesThe four critical elements of successful hiring in service businessesWhy common sense is an overlooked but crucial hiring criterionTips for effective employee training and developmentThe importance of investing in middle managementHow to create and improve business processesSelecting and implementing the right systems for your business sizeTips for tracking KPIs and detecting problems earlyKey Takeaways:People come first - invest in hiring, training, and developing your teamProcesses should be documented early and continuously improvedSystems should empower people, not restrict themBalance standardization (80-95%) with customization (5-20%) for scalabilityTrack the right metrics to detect and prevent problems earlyReady to scale your business sustainably without overwhelm?  Book a free consultation with Maggie through the T.O.P. CEO Continuous Success Recipe to transform your business into a sellable asset.

In this power-packed Maggie's Moment, discover the three essential pillars for scaling your service-based business sustainably. Perfect for entrepreneurs who want to grow their businesses without sacrificing their well-being or working longer hours.⏱️ TIMESTAMPS: 0:00 - Introduction & Hook 0:15 - The Challenge of Scaling Service Businesses 0:30 - Pillar 1: Systems for Sustainable Growth 1:00 - Pillar 2: Building Your Brand Authority 1:30 - Pillar 3: Strategic Delegation 2:00 - Action Steps & Implementation 2:30 - Closing Thoughts

In this episode, business and leadership coach Maggie Perotin shares valuable insights on building and leading high-performing teams in service-based businesses. Drawing from her extensive corporate leadership experience, Maggie provides practical strategies for service-based business owners looking to scale beyond solopreneurship and grow high-performing teams.Key Topics Covered:• Why team building requires more than just hiring talented individuals• The crucial difference between leading and managing teams• Essential recruitment strategies for service businesses• How to build trust and avoid micromanagement• Keys to effective team performance managementKey Takeaways:1. Recruitment Best Practices:   - Define clear role requirements through strategic planning   - Assess both skills and cultural fit   - Create multiple touchpoints during the hiring process   - Use AI recruitment tools with caution2. Leadership vs. Management:   - Leadership focuses on vision, inspiration, and empowerment   - Management ensures efficient execution and results   - Both skills are essential for business growth3. Building Strong Teams:   - Develop individual relationships with team members   - Understand personal motivations and goals   - Implement clear communication processes   - Provide necessary training and development4. Essential Leadership Requirements:   - Self-confidence   - Strong leadership skills (hiring, delegation, communication)   - Ability to trust and empower othersRelated Episodes:- Episode 167 (September 20, 2024): 5 Indicators Your Small Business Team Is UnderperformingResources Mentioned:- T.O.P. CEO High-Performance Team System- Consultation booking available for personalized guidancePerfect For:• Service-based business owners looking to scale• Solopreneurs planning to build their first team• Leaders struggling with team performance• Business owners wanting to improve their leadership skillsConnect with Maggie:Book a consultation to learn more about the T.O.P. CEO High-Performance Team System https://stairwaytoleadership.com/

Ever caught yourself thinking leadership is just for "corporate types"? In this Maggie's Moment, Maggie talks about how service-based business owners can transform their businesses through essential leadership principles. Key Takeaways: • Why leadership is crucial for business growth • 3 essential leadership principles for service-based business owners • The power of clarity in business vision • How to move from perfectionism to decisive action • The importance of self-leadership

Want to scale your service business without working 24/7? In this value-packed episode, discover the three core systems that will transform your service business from overwhelming to streamlined!What you'll learn: The 3 essential systems every scalable service business needs Real success stories from businesses that got it right A step-by-step implementation strategy you can start using today Common pitfalls to avoid (and how to overcome them)

Discover how a simple 15-minute evening review habit can transform your service-based business from chaotic to strategic in this Maggie's Moment. 

In this first episode of 2025, Maggie discusses how to scale your service business beyond solopreneurship, comparing the process to conducting an orchestra rather than being a solo player.⭐ Key Benefits of Scaling:Create a sellable business assetBuild a lasting legacyExpand your mission and impactCreate positive ripple effects beyond direct clients

Are you still using outdated client attraction strategies? In this quick but powerful Maggie's Moment episode, discover three proven ways to attract new clients in 2025 - including one that requires zero ad spend!Key Takeaways: How to reimagine your current offers for untapped markets (featuring the Stanley Cup success story) Why doubling down on successful marketing channels beats trying everything The power of strategic partnerships in client acquisition How to implement these strategies without overwhelming yourselfConnect with Maggie: T.O.P. CEO Winning Strategy consultation - Book HERE https://calendly.com/maggie-s2l/discovery-call • Instagram: @maggie.perotin.s2lLinkedIn: Maggie PerotinWebsite: https://stairwaytoleadership.com/

In this final full episode of 2024, discover how to transform your marketing lessons from the past year into powerful strategies for 2025!Key Highlights:The 5 crucial marketing lessons from 2024 that can shape your 2025 successHow to strategically implement the 20-40-40 formula in your social mediaPersonal branding evolution and authenticity in businessBuilding a stronger email community and exclusive valueLeveraging social media analytics for better engagementStrategic partnerships for business growthResources Mentioned:Episode 130 (Jan 5, 2024): How to Achieve Your Goals in 2024Episode 178 (Dec 5, 2024): Best Practices for Social Media for Service-Based BusinessesSpecial Announcement: Catch Maggie on the upcoming TV show "Legacy Makers" on Roku TV and Apple TV in 2025! Download these Free Resources and join Maggie's e-mail List!Guide to Creating 10 Weekly Hrs in 10 Minshttps://bit.ly/Guideto10hrsin10min59 + Ways to Increasing Your Business Visibility + ask about sales calls https://bit.ly/59WaystoIncreaseVisibility50 Questions to Start Meaningful Conversationshttps://bit.ly/50QuestionsforMeaningfulConversationsConnect with Maggie: Instagram: @maggie.perotin.s2l LinkedIn: Maggie Perotin

Today's Maggie's Moment is a Special Holiday Message

In this heartfelt end-of-year episode, Maggie Perotin shares her journey of learning to celebrate both small and big wins, breaking down her top 10 celebrations from 2024 - alternating between business and personal achievements.

As entrepreneurs, we obsess over business ROI but overlook the biggest cost killer - depleting our creative energy on household tasks.Here's a reality check: That Sunday spent deep-cleaning your house? It's not saving you $200 - it's potentially costing you thousands in lost business opportunities.Why? Because your brain is your million-dollar asset.

In this episode of the Diamond Effect Podcast, Maggie Perotin talks with one of her clients, Craig Colby, a seasoned television executive and founder of Colby Vision. Craig shares his journey from a successful career in television to running his own business. He discusses the challenges and rewards of entrepreneurship, the importance of storytelling in business, and how to effectively market oneself in a competitive industry. Tune in to learn valuable insights on client acquisition, adapting to industry changes, and leveraging storytelling to enhance your brand.Key Takeaways:Craig's transition from television to entrepreneurship.The highs and lows of running a business.The power of storytelling in business and how to get started with video content.Insights on client acquisition and maintaining a strong market presence.Craig's experience with business coaching and its impact on his growth.Resources:Connect with Craig Colby: Colby Vision WebsiteCraig's Book: "All Caps: Stories That Justify an Outrageous Hat Collection" is available on Amazon and Indigo.Ready to scale your business? Book an initial strategy call with Maggie HERE - https://stairwaytoleadership.com/ to see if you're a good fit to work with her. About Craig:Craig Colby is an award winning-executive producer, showrunner, director, and writer who makes highly rated television programs, seen around the world.  His work has been seen on Discovery Channel, BBC Earth, Smithsonian Channel, CTV, and TSN, to name a few. Currently, Craig owns colbyvision, a video production and consulting company and is the author of the multiple award-winning book: ALL CAPS: Stories That Justify an Outrageous Hat Collection. 

The secret to December and New Year success? It's not about doing more - it's about pausing strategically.In this week's Maggie's Moment, I'm sharing why the most successful leaders actually slow down during the busiest season.Learn my 3 favorite ways to implement the "December Pause" in your business day starting today.