Diamond Effect - Where small business owners become leaders

Send us a textFeeling torn between growing your business and being present for your family this summer? You're not alone. In this quick bonus episode, Maggie tackles the "summer guilt" that plagues so many women entrepreneurs and shares the mindset shift that changes everything.What You'll Learn:✅ Why "summer guilt" isn't really about time - it's about the story you're telling yourself✅ The mental trap keeping you stuck between "good mom" and "successful CEO"✅ The 3-step action plan to create intentional summer boundariesKey Takeaway:"You don't have to choose between being a present mom and a successful CEO. You just need to be intentional about both."Your Action Step:What's one summer boundary you're going to set this week? Block it in your calendar right now - treat it like a non-negotiable client appointment.Ready to Stop the Summer Struggle?If you're tired of feeling guilty about working in summer OR stressed about taking time off, let's create a plan that works for your business and your family. Book your complimentary strategy call at https://www.stairwaytoleadership.com/Perfect for: Women entrepreneurs struggling with summer work-life balance

Send us a textHave you ever felt resistance to a business decision you knew would be good for growth? You're not alone. In this episode, Maggie delves into why our brains resist the very changes that could transform our businesses—and more importantly, how to overcome that resistance.Using real examples from her own wellness journey and a client's staffing challenges, Maggie reveals the science behind why change can be so challenging and shares her proven 5-step framework for overcoming discomfort to achieve breakthrough results.What You'll Learn:Why your brain is wired to resist business growth (it's not your fault!)The 3 core functions of your brain that create resistance to changeReal-world examples of resistance in action - from workout routines to staff realignment5 practical tools to overcome resistance and take action on important decisionsHow to plan and implement systems that make difficult changes easierWhy courage is the antidote to fear in business growthKey Takeaways:✅ Resistance is normal - Your brain is designed to conserve energy and avoid the unknown✅ Have a strong why - Connect your actions to your bigger vision and long-term goals✅ Know the cost of not changing - What will staying the same cost you?✅ Accept the discomfort - Fighting the resistance only creates more resistance✅ Build self-belief - You can learn anything and figure out any problem✅ Make it easier - Create systems and support to ensure consistencyFeatured Examples:Personal Story: Maggie's journey building a consistent workout routine despite resistanceClient Case Study: A production facility owner overcoming resistance to necessary staffing changes for business growthQuote to Remember:"Sometimes when we feel that knot in the stomach, that we really don't want to do something, you just need to take a breath and "gag and go". "We all have courage inside of us to do the things that feel scary, that feel impossible, that feel difficult."Ready to Break Through Your Own Resistance?If you're confronting a major change in your business and find yourself resisting the very things you know you need to do, Maggie can help. Book your complimentary strategy call with Maggie here - https://www.stairwaytoleadership.com/

Send us a textIn today's Maggie's Moment, Maggie dives into the critical but overlooked skill of expanding your emotional capacity—the key to navigating uncertainty, avoiding self-sabotage, and achieving 10X growth. Backed by neuroscience and 2023 studies, she reveals why traditional "hustle" fails and how to rewire your brain to thrive in the unknown.Key Takeaways:1️⃣ Why Emotional Capacity MattersThe brain's amygdala treats uncertainty as a threat, triggering fight/flight/freeze.Entrepreneurs with high emotional capacity are 3x more likely to hit big goals (2023 Entrepreneurial Psychology study).2️⃣ The “Pivot Protocol”Reframe failure as data (not identity) to recover 42% faster.3️⃣ How to Train ItRecognise and name the fear (e.g., “I'm scared I'll look stupid”) to disarm its power.Use the Dream-Plan-Do method to act before you feel “ready.”Featured in This Episode:

Send us a textIn this episode, you'll discover:The critical difference between fast action and rushed decisions that separates successful entrepreneurs from those who get left behindWhy taking 3 months to decide on a business name is costing you more than you thinkThe two powerful business concepts that will transform how you launch new services: MVP and LVCHow to make strategic decisions with courage while being willing to be imperfectReal examples of entrepreneurs who acted fast and scaled their businesses quicklyKey Takeaways:

Send us a textKey Points Covered in Today's Maggie's Moment1️⃣ The Motivation Hack You're MissingWhy discipline alone fails (and what Stanford research says works instead).Hershfield's finding: People connected to their future selves 2X success rates.2️⃣ How to “Meet” Your Future SelfThe VR study reported a 42% reduction in procrastination.Why most entrepreneurs see their future self as a stranger (and how to fix it).3️⃣ The Retreat as Your “Mindset Time Machine”How immersive experiences accelerate change (vs. solo journaling).What you'll take home: Clarity, community, and a 10X action plan.Ready to meet her? Join the 10X Expansion Retreat on July 25th, 2025: https://www.eventbrite.ca/e/10x-expansion-retreat-for-female-entrepreneurs-registration-1424847099029?aff=oddtdtcreator Limited to 25 women.

Send us a textHere's the reality: Most business owners are trapped in their own success. You've built something that depends entirely on you being present, available, and "on" all the time. But what if I told you that the most successful, scalable businesses are designed to run seamlessly whether the owner is in the office or on a beach in Bali? In this episode, I'm sharing the framework that transforms owner-dependent businesses into systematic, profitable operations that actually give you the freedom you started your business to achieve.What You'll Learn:• Why separating your personal identity from your business operations creates exponential growth• The systematic approach to building predictable revenue streams (with real client case studies)• How to train your clients to follow your processes from day one• The framework for creating team independence that reduces your daily workload• Why 90% structure + 10% flexibility is the sweet spot for scalable operations• The connection between documented processes and building a sellable business assetKey Insights:Professional Boundaries: Clear processes prevent you from making emotional business decisions that compromise resultsRevenue Predictability: Systematic client management creates consistent cash flow patternsClient Education: Establishing expectations upfront eliminates pushback and creates smoother operationsTeam Empowerment: Documented processes build confident, independent team membersAsset Building: Structured operations create tangible business value beyond just revenueReal Business Transformations:• Home services entrepreneur who learned why skipping proven processes costs time and money• Virtual assistant who stabilized unpredictable income through systematic client renewals• Team leader who reduced daily interruptions by implementing clear operational guidelinesYour Strategic Next Steps:Audit one key business function where you're currently improvingDocument your actual process (not your ideal process)Test and refine with your next client interactionMeasure the consistency of resultsProfessional Insight:"The freedom you're seeking as a business owner isn't found in flexibility—it's built through intentional structure and systematic processes."Ready to implement freedom systems in your business and start scaling sustainably? Book a  complimentary consultation with Maggie here - https://www.stairwaytoleadership.com/

Send us a textIn today's Maggie's Moment, You'll Learn:The real reason women scale back their dreams (hint: it's not lack of drive)Why fear of being seen as "greedy" or "mean" holds us back from successHow going big actually inspires others and creates a ripple effectWhy you can build the business you want while staying true to your valuesKey Takeaway:When women stop playing small and start dreaming big, we don't lose our kindness or values - we become examples that permit others to do the same.Your Action Step:Reflect on one big dream you've been scaling back. What would change if you knew that pursuing it could inspire another woman to go boldly after her dreams too?Ready to Go Bigger?Join me at the 10X Expansion Retreat on July 25th, 2025, in person, where we'll dive deep into overcoming these barriers and creating the bold, values-aligned business you deserve. Spots are limited. Secure yours here -  https://www.eventbrite.ca/e/10x-expansion-retreat-for-female-entrepreneurs-registration-1424847099029?aff=oddtdtcreator

Send us a textEPISODE OVERVIEW:Marketing brings clients in, but what if your business is like a leaky balloon? No matter how much water (leads) you pour in, it keeps leaking out. In this episode, Maggie reveals 10 non-marketing ways service-based businesses lose clients and leave money on the table, especially crucial for businesses scaling past six figures.KEY TOPICS COVERED:The 10 Ways You're Losing Clients:Not Offering Next Appointments - Make rebooking easy at service completionMissing Email Marketing - Nurture relationships between visitsPoor Sales Skills & Process - Transform 30% conversion to 80% like Maggie's home services clientTransactional Mindset - Focus on experience, not just transactionsWrong Staff Hiring - Look beyond technical skills to attitude and culture fitInadequate Staff Training - Align team with mission, vision, and brand valuesNo Cancellation Policy - Professional policies show structure and professionalismPoor Follow-Up Systems - Reminder systems and rebooking processesLack of Relationship Building - Connection creates loyalty beyond price competitionMissing Upsell Opportunities - Proactively identify and address additional client needsFEATURED SUCCESS STORY:Home services business owner increased conversion rate from 30% to 80% through improved sales process and discovery conversations.KEY FRAMEWORKS MENTIONED:T.O.P. CEO Formula - Maggie's signature scaling systemThe Leaky Balloon Analogy - Why marketing alone isn't enough for sustainable growthGOLDEN NUGGETS:• "When you live and breathe your mission and vision, and your team does too, that's when you stay aligned and grow the fastest"• "It's not just about helping with back pain or glowing skin - it's about how clients feel when they interact with your brand"• "Connection creates loyalty - clients won't leave for cheaper prices when they feel like you're almost friends"ACTION STEPS:Audit your client journey from discovery to post-serviceImplement next-appointment booking at service completionReview your sales process and conversion ratesEvaluate staff training on brand values and client experienceCreate systematic follow-up processes for cancellations and rebookingCONNECT WITH MAGGIE:Ready to plug the holes in your business and scale sustainably? Book a complimentary consultation to discuss what's stopping you from scaling without burning out -https://www.stairwaytoleadership.com/

Send us a textToday, Maggie shares a powerful reminder about staying connected to your business's core purpose. When we're constantly firefighting and focusing only on immediate tasks, we lose sight of what truly matters - our Mission and Vision.Key Takeaways:• Why successful entrepreneurs lose track of their WHY• The difference between Mission (how you help people) and Vision (your 10-15 year legacy)• How Mission and Vision alignment accelerates business growth• The importance of team alignment with your core purposeYour Action Step:Take 30 minutes this week to revisit and reconnect with your mission and vision. If you don't have them clearly defined, it's time to create them.Connect with Maggie:Ready to create or refine your mission and vision statements? Maggie helps service-based business owners build powerful foundations for sustainable growth.Connect with her via https://www.stairwaytoleadership.com/

Send us a textToday's episode is a replay of the training Maggie ran. If lately you have been feeling:Exhausted and overwhelmed (or)Demotivated and purposeless (or)Questioning your current professional pathThen this episode is for you. Outside of hearing more of Maggie's burnout story, you'll learn: Why you can't "just push through" burnout (and how to start recovering your energy first)3 science-backed tools to rebuild mental clarity and emotional resilience—so you can finally think straight about your careerHow to evaluate your options with confidence: Stay and thrive in your current role/ business, pivot to a new career/ niche/ offering, or explore entrepreneurship—without rushing into a decision you'll regretAnd if you'd like to get a BONUS Guide to Creating 10 Weekly Hrs in 10 Mins then head to Maggie's website and sign up for her newsletter - https://www.stairwaytoleadership.com/

Send us a textWe're halfway through 2025 - time for your most important business review yet. While most entrepreneurs focus on improving their numbers, the real breakthrough comes from upgrading the CEO within themselves first. Maggie shares why your first six months don't determine your success and reveals the one question that can transform your second half.KEY TAKEAWAYS:• Why being "behind" on your 2025 goals might actually be an advantage• The difference between reviewing your business vs. reviewing yourself as a leader• How to identify the leadership gap between where you are and where you need to be• Why pivots happen faster when you own your own business• The CEO-level question that changes everything: "Who were you vs. who do you need to become?"ACTIONABLE STEPS:Pause and reflect: Who were you as a leader in the first 6 months?Define: Who do you need to be in the second half to hit your goals?Identify the gaps between these two versions of yourselfChoose ONE leadership behavior to implement starting tomorrowCONNECT WITH MAGGIE:Ready to bridge the gap between who you are and who you need to become? Explore Maggie's T.O.P. CEO Framework at https://www.stairwaytoleadership.com/This episode is part of Maggie's Moment - your weekly dose of quick, actionable business insights in 3 minutes or less.

Send us a textHow to spot red flags early, set boundaries, and turn challenging clients into growth opportunitiesEpisode Summary:Do you dread working with certain clients but can't tell if they're demanding (good for growth) or difficult (bad for business)? In this episode, Maggie breaks down the critical differences between the two and shares her proven 3-step process to identify, manage, and—when necessary—part ways with high-maintenance clients. Learn how to protect your boundaries, improve your services, and focus on clients who respect your work.Key Takeaways:Demanding vs. Difficult ClientsDemanding clients push you to improve, pay on time, and respect agreements—they're worth keeping!Difficult clients drain your energy, break boundaries, and are impossible to please.The 3-Step Process to Manage ThemStep 1: Spot the Red Flags EarlyUnreasonable expectations, chronic indecision, or refusal to follow processes.Step 2: Set Boundaries (and Stick to Them)Communicate clearly, document agreements, and don't over-accommodate.Step 3: Decide—Fix or Fire the RelationshipSalvage relationships with fair clients; gracefully exit toxic ones.Pro Tips for Service ProvidersTurn demanding clients into growth opportunities by refining your processes.Never let difficult clients dictate your business model—prioritize your well-being and other clients.Quotable Moments:“Demanding clients make you better; difficult clients make you bitter.”“Your boundaries teach clients how to treat you.”“Fire clients who cost you more than they pay you—in time, energy, or sanity.”Call to Action:Apply the 3-step process to your most challenging client this week.Share your stories! Have a client dilemma? Email Maggie at maggie@stairwaytoleadership.comSubscribe & Review if this episode helped you—it means the world!Follow Maggie:Website: https://stairwaytoleadership.comInstagram:https://www.instagram.com/maggie.perotin.s2l/LinkedIn: https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/Tag a business owner who needs to hear this!

Send us a textDiscover 4 zero-cost strategies that separate true professionals from their competition and build lasting client trust. These foundational practices transform how clients perceive your business and create the credibility needed for premium positioning.Key Topics Covered:• Honor Your Commitments - From punctuality to project delivery, consistency builds credibility• Regulated Emotional State - Show up with calm confidence that allows you to be present and logical• Proactive Communication - Anticipate challenges and communicate solutions before problems escalate• Own Your Mistakes - Take full responsibility without deflecting to build respect and credibilityReady to implement professional systems that attract premium clients? Book your complimentary consultation here - https://www.stairwaytoleadership.com/

Send us a textIn this episode of the Diamond Effect Podcast, Maggie Perotin dives into a critical challenge many business owners face: the limitations of trying to grow your business completely on your own. Inspired by a conversation with a client who recently moved her beauty service business from a home-based operation to a commercial location, we explore why seeking expert help isn't a sign of weakness—it's a strategic advantage.What You'll Learn:- Why the "do-it-all-yourself" mindset can become your biggest growth obstacle- The hidden costs of learning everything through trial and error- How expert guidance helps you avoid business-threatening mistakes- The 5 key benefits of building a strategic support system- Why even the most successful CEOs rely on teams of advisorsEpisode Highlights:[00:00:00] Introduction: The transition challenges when moving from home-based to commercial business[00:02:00] The psychological barriers to asking for help as high-achievers[00:04:00] Finding the balance: When to figure things out yourself vs. when to seek expertise[00:06:00] The high cost of hiring mistakes in service businesses[00:08:00] How successful CEOs structure their support systems[00:09:00] 5 Key Reasons Not to Go It Alone:1. Avoiding costly mistakes that threaten business survival2. Resolving business challenges faster with expert perspectives3. Identifying blind spots you can't see on your own4. Combating entrepreneurial isolation and burnout5. Creating accountability that accelerates growth[00:18:00] Research shows 65% higher goal achievement with proper accountabilityKey Statistics Mentioned:- 23% of startups fail due to not having the right team of advisors (CB Insights, 2023)- Solo founders are 2.3x more likely to fail than those with co-founders or advisors (Harvard Business Review, 2021)- 45% of entrepreneurs report high stress levels (Gallup, 2022)- People are 65% more likely to achieve goals with proper accountability (American Society of Training and Development)Resources Mentioned:Episode 162: 8 Reasons Why You Wouldn't Want a Business CoachConnect With Me:Ready to stop doing it all alone? Book a complimentary consultation to see how strategic support can accelerate your business growth with fewer mistakes and less stress.Book Your Free Consultation → https://calendly.com/maggie-s2l/discovery-callShare Your Thoughts!Did this episode resonate with you? What's one area where you could benefit from expert guidance? Share your thoughts on social media and tag @maggie.perotin.s2l

You're doing all the right things… except THIS. In today's Maggie's Moment, discover the silent killer stalling your business (hint: it's not the economy) and the mindset shift to unlock growth, even when it feels impossible.Key Takeaways:✅ The #1 myth solopreneurs believe (that's holding them back)✅ Why “hard work” isn't enough in a shifting economy✅ How to spot if you're stuck in “old ways” thinking✅ The pivot question to ask yourself TODAYQuotable Moment:“Growth isn't about effort. It's about strategy. The economy's just an excuse—the real bottleneck? YOUR thinking.” —Maggie PerotinFollow Maggie and watch the video version: https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/https://www.instagram.com/maggie.perotin.s2l/

In this episode, Maggie Perotin explores how journaling can be indispensable in your high-performing CEO toolkit. From Bill Gates to Sarah Blakely, successful business leaders use journaling to foster creativity, solve problems, and maintain peak performance.What You'll Learn:The science-backed benefits of journaling for entrepreneursFour powerful journaling methods that boost business performanceHow handwritten journaling improves memory, creativity, and problem-solvingSimple techniques to incorporate journaling into your daily routineKey Benefits of Journaling Discussed:Emotional regulation and stress reduction - Process emotions to reduce overwhelmEnhanced self-awareness - Gain deeper insights into your thoughts and decision-makingImproved problem-solving and creativity - Create space for breakthrough business ideasHealth benefits - Boosted immune function, lower blood pressure, and better sleepIncreased productivity - Better organization, goal-setting, and motivationFour Journaling Methods for Business Owners:Mindset Maintenance Journaling - Daily gratitude and celebration practice (10 minutes before bed)Idea Development Journaling - Brainstorming solutions and developing intellectual propertyOrganizational Journaling - Weekly planning and project managementTransformational Journaling - Brain dumps and prompted reflection for personal growthFeatured Quote:"As business owners and leaders, our business cannot outgrow us. We must first grow for the business to deliver the results we want."Resources Mentioned:DREAM-PLAN-DO JournalResearch by psychologist James PennebakerMueller & Oppenheimer Research (2014)Baikie & Wilhelm Research (2005)Michigan State University researchTake Action:Ready to transform your business through journaling? Join Maggie's journaling challenge!Book a consultation to learn how to combine personal development with business coaching for maximum results.Connect with Maggie:Visit stairwaytoleadership.com to learn more about coaching options and the Diamond Effect Group.

Are you transitioning from solopreneur to a small business owner with a team? This episode is your practical guide to effective leadership, whether you're hiring your first virtual assistant, building a small team of contractors, or hiring a few full-time employees.

Discover why consistency isn't about willpower or time management - it's about something much more fundamental. Through a real client story, Maggie reveals the two key elements that make or break your consistency efforts.

In today's Maggie's Moment, Maggie smashes the myth of "passive income" and reveals why most entrepreneurs waste years chasing it. Learn the 3 hard truths about building real scalable income—without the guru hype.Passive income isn't real. Here's why:Truth #1: Passive = Pre-Loaded Hustle (the hidden work no one talks about).Truth #2: Focus on leverage, not laziness (scalable vs. "set-and-forget").Truth #3: Your time is your best asset (skills > systems).

In this value-packed episode, Maggie shares her practical approach to implementing AI in your service-based business, drawing from her extensive leadership experience in technology adoption and business scaling.Key Insights:• Why AI is like training your delegation skills (and how this prepares you for future team growth)• The "10X output" framework for solopreneurs and small business owners with limited budgets• How to maintain your authentic voice while leveraging AI tools• 4 practical areas where AI can amplify your business today

Tooday, I share 3 key mindset shifts that directly impacted my business revenue and can transform yours too.Key Insights:• Why successful businesses still face challenges and how this knowledge makes you a better leader• The "Rock Behind You" principle: How to stop letting past results limit your future potential• Why consistency trumps trendy strategies (especially for introverts!)

In today's short yet highly valuable episode, Maggie discusses how every employee in your small business can contribute to sales growth, whether directly or indirectly. Learn how to maximize your team's potential to drive business growth and increase revenue.Key Points:Indirect Contributions to SalesTime and cost efficiency through proper delegationValue of outsourcing administrative tasksROI calculation on CEO timeDirect Customer Contact OpportunitiesReception and front desk staff's role in salesImportance of asking questions and active listeningIdentifying additional service opportunitiesCustomer Journey EnhancementBooking follow-up appointmentsOffering membership optionsCreating intentional client experiencesService ExcellenceInvesting in staff training and skill developmentCombining technical skills with customer service Natural upselling through understanding client needsBusiness Culture ImpactEmployee advocacyWord-of-mouth marketing through satisfied staffTeam members as brand ambassadorsKey Takeaway:"Every employee you hire in your small business is an investment and needs to contribute directly or indirectly to the growth of your business."Action Step:Before delegating tasks, conduct a cleanup exercise to ensure you're outsourcing valuable activities that contribute to business growth.Resources:Book a free consultation with Maggie to:Map your customer journeyDevelop employee training programsEnhance customer serviceImprove sales processesConnect with Maggie:• Book a Discovery Call: https://calendly.com/maggie-s2l/discovery-call• Email: maggie@stairwaytoleadership.com• Website: https://stairwaytoleadership.com#BusinessGrowth #TeamDevelopment #Sales #CustomerService #BusinessStrategy

Today, Maggie shares a powerful perspective on what truly drives business growth amidst the distracting political climate in Canada and the US.Key Points:• Why political drama and exciting news can pull us away from business fundamentals• The real, "boring" activities that consistently generate revenue• How habits and systems create sustainable business successQuotable: "Your business grows in the quiet moments between the excitement."Resources Mentioned:• T.O.P. CEO Framework - Maggie's signature system for sustainable business growthConnect with Maggie:• Book a Discovery Call: https://calendly.com/maggie-s2l/discovery-call• Email: maggie@stairwaytoleadership.com• Website: https://stairwaytoleadership.com#BusinessGrowth #BusinessSystems #Entrepreneurship #BusinessSuccess #SmallBusinessTips

In this value-packed episode, Maggie Perotin breaks down the three essential areas of self-development that every entrepreneur needs to focus on to achieve sustainable business growth. Discover why your business can't outgrow you and how developing these critical areas leads to faster, more sustainable success.What You'll Learn:Personal Development as a Human Entrepreneur• Mindset foundations: embracing failure, making fast decisions, and maintaining focus• Physical wellbeing: nutrition, movement, and rest for sustained energy• Spiritual growth: building faith and self-belief in entrepreneurshipBusiness Leadership Skills• Essential CEO capabilities• How to identify and fill skill gaps• The importance of leading by example• Why confidence matters in hiring and team buildingIndustry-Specific Expertise• Staying innovative in your field• Continuous learning strategies• Creating more value for clients through expertiseKey Insights:✦ The three crucial mindset shifts that accelerate business growth✦ How personal development directly impacts business success✦ Why mastering business skills is essential for scaling✦ The connection between self-development and effective leadership

In Today's Maggie's Moment, Maggie Perotin shares three transformative self-development principles that could have changed the trajectory of her early career and life. These timeless insights are valuable for entrepreneurs and professionals at any stage of their journey.Key Takeaways:• Being proactive vs. reactive: Learn the power of intentional goal setting and weekly planning• Focus on controllable factors: Discover how to redirect energy from external stressors to actionable progress• Prioritize self-care: Understand why filling your own cup first is crucial for sustainable success

In this episode, Maggie pulls back the curtain on her signature program, the Diamond Effect Group. She shares the story behind its creation and how it helps service-based business owners create sustainable 5K+ months without burnout.Key Highlights:The origin story: How Maggie's corporate burnout led to creating a program she wished existed when starting her businessWhy does the program run for 12 months, and what is the strategic reasoning behind each quarter's focusThe four key components that make Diamond Effect Group unique: • Personalized implementation through weekly coaching • Leadership identity development from day one • Strategic network building and win-win relationships • Recession-proof business skill buildingSuccess Stories Mentioned:Stephanie: Excel expert who built a successful business through strategic networkingPaola: Event decorator who scaled her business while maintaining work-life balanceGlory: Therapy practice owner who successfully expanded her teamProgram Structure:Quarter 1: Foundation building and fast growthQuarter 2: Marketing mastery and consistent lead generationQuarter 3: Sales optimization and systems developmentQuarter 4: Sustainable scaling and legacy buildingInvestment: $2,500 for 12 months with payment options availableSuccess Guarantee: Additional 3 months of support if neededResources Mentioned:Website: https://www.stairwaytoleadership.com/diamond-effect-groupFrameworks included: • DREAM-PLAN-DO coaching model • Time on Demand Framework • Strategic Consistency Method • Premium Pricing Formula • Client Attraction and Qualification Process • Relationship Ripple EffectReady to transform your side hustle into a thriving business? Visit https://www.stairwaytoleadership.com/diamond-effect-group to learn more and book a free consultation with Maggie.#DiamondEffectGroup #BusinessCoaching #Entrepreneurship #SmallBusiness #BusinessGrowth

In this quick bonus episode, Maggie Perotin shares a powerful strategy for spring cleaning your business schedule. Learn how to identify and eliminate time-wasting activities that secretly sabotage your productivity and business growth.Key Points Covered:• Why your calendar might be as cluttered as an overstuffed closet• The 30-minute block tracking method for time audit• Three main time-clutter culprits to watch for• Real client success story: How reallocating 5 hours led to doubled consultation callsAction Steps:Track all activities in 15-minute blocks for one weekIdentify tasks done out of habit vs. necessityList activities that could be delegated or eliminatedAlign time blocks with quarterly goalsResources Mentioned:• Free Webinar: "Side Hustle Transformation Blueprint" - April 8th at 11 AM• Time on Demand FormulaQuote from the Episode:"We accumulate time-wasting tasks like we collect promotional pens – they just keep multiplying when we're not looking!"Connect with Maggie:• Website: stairwaytoleadership.com• Email: maggie@stairwaytoleadership.com• Instagram: @maggie.perotin.s2lCTA:Register for the "Side Hustle Transformation Blueprint" webinar to learn how to create massive momentum in your business, even with limited hours. Perfect for entrepreneurs balancing business growth with full-time commitments.

Guest: Paola Di Fonzo, Owner of BallooniqueWhat started with a $30 DIY balloon project during maternity leave has blossomed into Balloonique - a flourishing event decor company serving the GTA. In this episode, Paola shares her entrepreneurial journey, proving you don't have to choose between family dreams and business success.

In this quick bonus episode, Maggie shares her journey of turning perceived business limitations into unique advantages.Key Points:• Starting a business in your 40s can be your advantage, not a setback• How being an immigrant with an accent became a memorable brand feature• Converting introvert tendencies into authentic connection strategies• Transforming limited social media experience into a genuine approach

In this episode of the Diamond Effect Podcast, we dive into the power of strategic relationship building in business development and sales. Learn how cultivating meaningful business relationships can create opportunities that no paid advertising can match.Key Takeaways:• The African proverb rings true: "If you want to go fast, go alone. If you want to go far, go together."• Strategic relationship building is crucial for long-term business success• Success comes from focusing on select, valuable relationships rather than trying to connect with everyoneMy Early Sales Story:✦ Started in the fashion industry sales with no experience✦ Became top salesperson within a year✦ Success came through strategic relationship building✦ Focus on learning client needs and providing solutionsReal-World Example:• RBC Women of Influence Award nomination process• Importance of community relationships beyond clients• Value of diverse business connectionsAction Steps for Listeners:Identify potential strategic relationships for your businessPlan how you can add value firstCreate a consistent touchpoint strategyIntegrate relationship building into your broader business strategy

Are you doubting whether your side hustle could ever replace your corporate salary? I get it. Five years ago, I was sitting in my corporate office, wondering if my coaching business would ever be more than just a dream...Back in 2019, my reality looked like this:• Leading a high-stakes corporate team• Starting my coaching journey• Completing my MBA• Raising young school-aged children during COVIDThe doubt and overwhelm were real. But then everything changed when I developed:

Join Maggie Perotin as she interviews Lina Waled, an innovative haircutting specialist who transformed her career from a psychology graduate to an international hair artist and content creator. In this episode, discover how following your creative intuition can lead to unexpected success and business growth.Key Highlights:• Lina's unique journey from a psychology degree to becoming a sought-after hairstylist• How she developed her signature razor-cutting technique and "sculpted hair" concept• Strategic approach to content creation across YouTube, Instagram, and TikTok• Tips for relocating a service-based business internationally• Managing creative entrepreneurship while maintaining focus on business goalsTopics Covered:[00:00:00] - Introduction and Lina's background[00:02:00] - The story behind becoming a hairstylist[00:04:00] - Developing unique razor-cutting techniques[00:08:00] - Content creation strategy across different platforms[00:12:00] - Relocating from Canada to Dubai[00:15:00] - Managing creativity and business focus[00:19:00] - The importance of business coaching and supportKey Takeaways:• Different social media platforms require different approaches:YouTube: Long-form, detailed tutorialsInstagram: Professional business presence and client bookingTikTok: Casual, personal connection content• Success strategies for creative entrepreneurs:Brain dumping for idea managementCreating systems for focusRegular journaling and planningStrategic experimentationFeatured Guest: Lina Waled (@linadoeshair)Haircutting specialist and content creator based in Dubai, known for her innovative razor-cutting technique and viral hair content.Resources Mentioned:• Instagram: @linadoeshair• Diamond Effect Group Coaching ProgramFollow Lina on Instagram @linadoeshair to see her amazing hair transformations and content creation strategies in action.

Have you ever wondered if you're just spinning your wheels with your marketing strategies?

The Time On Demand Formula: How Successful CEOs Create More Hours in Their DayTired of feeling overwhelmed and constantly busy? In this power-packed episode of the Diamond Effect Podcast, Maggie Perotin reveals her proven Time On Demand Formula - the exact system she used to simultaneously run a successful business, complete an EMBA, and maintain work-life balance without burnout.Key Points Covered:• Why everyone has the same 24 hours but different results• The mindset shift from "being busy" to "being in control"• The 5 components of the Time On Demand Formula• Practical strategies for eliminating time waste• How to make effective time management a habitTime Stamps:[00:00:00] - Introduction to the universal time management challenge[00:02:00] - Maggie's personal transformation story[00:04:00] - Component #1: The power of time awareness[00:07:00] - Component #2: Clarity and prioritization[00:11:00] - Component #3: Elimination and delegation strategies[00:17:00] - Component #4: Weekly planning and time blocking[00:21:00] - Component #5: Making it a sustainable habitAction Steps for Listeners:Track your time for one full weekIdentify and list your true prioritiesStart eliminating non-essential tasksImplement weekly planning sessionsPractice delegation (both in business and personal life)Resources Mentioned:• Episode 167: Five Indicators Your Small Business Team Is Underperforming• Episode 184: Leadership Strategies for Service Business Owners• Diamond Effect Group Program• T.O.P. CEO FormulaQuotable Moments:"We all have the same amount of time, 24-7-365. The difference is how we use it.""Prioritization is a decision. It's a commitment.""Nothing that we do the first time is perfect - you need patience and self-compassion."Next Steps:Ready to master your time management? Book a free consultation with Maggie here - https://stairwaytoleadership.com/ - to explore:• Diamond Effect Group Program (for new business owners)• Private coaching with T.O.P. CEO Formula (for established business owners)

In this special bonus episode, Maggie shares her personal transformation story and reveals how a crucial mindset shift changed everything in her business - even before leaving her corporate career. Learn the exact moment that turned her side hustle into a thriving business and how you can make the same powerful transition.Key Points Covered:• The pivotal moment that transformed Maggie's approach to her business• Why traditional business strategies aren't always the first step to success• How embracing a CEO identity while still in corporate led to easier client acquisition• The impact of proper boundaries on business growth• The confidence-revenue connection in business developmentAction Steps for Listeners:Assess your current business identity - are you treating your business as a "side thing" or a CEO venture?Identify areas where you need to establish stronger boundaries to protect your business growthReview your pricing structure through the lens of a CEOList three ways you can show up more professionally in your business this weekResources Mentioned:• Free Masterclass: "The Side Hustle Transformation Blueprint" (April 8th, 11 AM EST)Quotable Moments:"The transformation started long before I handed in my resignation letter.""My confidence skyrocketed when I stopped treating my business like a 'side thing' and started thinking like a CEO."Register for the free masterclass to learn the complete Side Hustle Transformation Blueprint and start your journey from side hustler to confident CEO.

Join Maggie Perotin in this special episode of the Diamond Effect Podcast featuring Stefanie Carroll, a successful member of the Diamond Effect coaching group. Stefanie shares her journey from being a part-time corporate employee to becoming the founder of Excelerates, a specialized spreadsheet solutions business serving clients across North America.Key Highlights:• How an accidental project sparked a successful business idea• The transition from secure employment to full-time entrepreneurship• Overcoming fears and mindset challenges in business• The importance of networking for introverted entrepreneurs• Building confidence and developing essential business skills• The role of consistency in business growth• Benefits of group coaching and community supportGuest Bio:Stefanie Carroll, founder of Excelerates, is a spreadsheet solutions expert who helps businesses streamline their operations through customized Excel solutions. Based in Hamilton, Ontario, she serves clients across North America, including major accounting firms and sales organizations.Notable Quotes:"I get to play and get paid." - Stefanie Carroll"When I don't take the time for strategic planning... my business suffers." - Stefanie Carroll"The biggest reward is the freedom." - Stefanie CarrollKey Takeaways:- The importance of validating your business idea before leaving secure employment- How to transition from employee to entrepreneur mindset- Strategies for introverts to succeed in business networking- The critical role of consistency in business growth- Why professional guidance and community support matter in entrepreneurshipResources Mentioned:• Excelerates website: www.excelerates.ca• Connect with Stefanie on LinkedIn: Stefanie Carroll -https://www.linkedin.com/in/stefanie-carroll/• Diamond Effect Group Coaching Program - https://stairwaytoleadership.com/

In this Maggie's Moment:• Why seasonal fluctuations don't have to mean financial uncertainty• Real examples of service-based businesses that overcame seasonal challenges• 3 actionable strategies to create consistent revenue streamsWant to learn more about building a sustainable, scalable business with T.O.P. CEO Framework? Book a discovery call with Maggie - https://stairwaytoleadership.com/:

In this episode, Maggie reveals why consistency is the foundational skill every entrepreneur needs to master first, even before marketing and sales. She shares how strategic consistency can transform your business results and explains why simply being "consistent" isn't enough.Key Highlights:• Why consistency must come before mastering marketing and sales• The difference between basic consistency and strategic consistency• How consistency creates valuable data for business decisions• Real client success stories showcasing the power of strategic consistency

"I'll do it when I have more time" - Sound familiar?The truth is, successful business owners don't have more hours in their day - they just have a different relationship with time.In this Maggie's Moment, I'm sharing my proven strategies that helped my clients:✨ Get more done in less time✨ Stop feeling overwhelmed by their to-do lists✨ Actually grow their business while working lessWant to know my super-secret power for 10X productivity? Watch till the end!

'Just focus on marketing!' 'No, sales is all you need!'Ever heard these conflicting pieces of advice? Here's the truth: Your service business needs BOTH to thrive.In today's Maggie's Moment, I break down: Why marketing and sales are two wings of the same birdHow each process serves a unique purpose in your business growthWhy different businesses need different approachesThe key to sustainable income growthStop choosing sides and start building systems that work together.Need help? Book a free consultation with me here: Https://stairwaytoleadership.com

Are you ready to transform from a hands-on business owner to a strategic leader? In today's we'll dive deep into the crucial transition every business owner needs to make to create a sellable asset.

In this Maggie's Moment bonus episode, discover how a small AI startup's recent success story provides powerful lessons for service-based business owners. Learn why you don't need massive resources to make a significant impact in your industry.Key Takeaways: • How DeepSeek, with limited R&D budget, disrupted the tech giants • Why maintaining a competitive edge through innovation is non-negotiable • Practical ways to leverage AI tools for business growth • The power of resourcefulness over resources

In this episode, Maggie dives deep into the essential components that make your business not just profitable, but highly sellable. Whether you're planning to sell in the near future or just starting out, these insights will help you build a more successful, valuable, and sustainable business.Key Topics Covered: • The 10 critical components of a sellable business• How to reduce owner dependency (including the "Vacation Test") • Strategies for building predictable revenue streams • The importance of strong brand presence and online reputation • Ways to create scalable business models

In Today's Maggie's Moment, we dive into how smart risk management directly impacts your business's value and sellability. Learn practical strategies to navigate current political and economic changes while building a more resilient business.Key Points Covered: • The connection between risk management and business valuation • Real-world example: Navigating trade wars and tariff impacts • Strategies for supply chain risk mitigation • Adapting to government policy changes • The three approaches to risk management: Accept, Mitigate, or Avoid • Building a business that's valuable with or without you

Discover the secret sauce behind consistent business growth! In this power-packed episode, Maggie Perotin reveals how successful business owners consistently hit their goals monthly and quarterly. Learn the exact system to transform your business from reactive to strategically driven.

Your Monthly Business GPS Check!Do you ever feel like you're driving your business without checking the GPS? That's exactly what happens when we skip our monthly reviews! Here's why they're crucial for your business success:✨ Monthly reviews are your business reality check:• Review what worked (and why!)• Identify what didn't (and learn from it)• Make necessary course corrections• Realign with your yearly strategic plan

In this value-packed episode, discover how to maintain and improve service quality while scaling your business. Learn about the three essential pillars that create operational excellence: People, Processes, and Systems.Key Highlights:Why service businesses face unique challenges in maintaining quality during growthHow to achieve 95-98% service excellence through systematic approachesThe four critical elements of successful hiring in service businessesWhy common sense is an overlooked but crucial hiring criterionTips for effective employee training and developmentThe importance of investing in middle managementHow to create and improve business processesSelecting and implementing the right systems for your business sizeTips for tracking KPIs and detecting problems earlyKey Takeaways:People come first - invest in hiring, training, and developing your teamProcesses should be documented early and continuously improvedSystems should empower people, not restrict themBalance standardization (80-95%) with customization (5-20%) for scalabilityTrack the right metrics to detect and prevent problems earlyReady to scale your business sustainably without overwhelm?  Book a free consultation with Maggie through the T.O.P. CEO Continuous Success Recipe to transform your business into a sellable asset.

In this power-packed Maggie's Moment, discover the three essential pillars for scaling your service-based business sustainably. Perfect for entrepreneurs who want to grow their businesses without sacrificing their well-being or working longer hours.⏱️ TIMESTAMPS: 0:00 - Introduction & Hook 0:15 - The Challenge of Scaling Service Businesses 0:30 - Pillar 1: Systems for Sustainable Growth 1:00 - Pillar 2: Building Your Brand Authority 1:30 - Pillar 3: Strategic Delegation 2:00 - Action Steps & Implementation 2:30 - Closing Thoughts