Diamond Effect - Where small business owners become leaders

Send us a textCan a single coaching session really move the needle in your business? Absolutely. In this Maggie's Moment, I share real stories of clients who landed stalled deals, recovered lost revenue, and took action on new opportunities—all in just one session. Coaching isn't just about strategy; it's about breaking through mindset blocks, optimizing your next step, and turning intention into action. Every time you do, your results compound—and your business grows faster.Ready to see what one session can do for you? Book your complimentary consultation here - https://calendly.com/maggie-s2l/discovery-call-1

Send us a textHow to attract, hire, and lead a high-performing team—so your business can grow without you.What does it really take to build a team that can run—and even grow—without you? In this episode, Maggie draws on her deep corporate experience co-scaling teams from 80 to 450 and translates those lessons for small business owners who want to build a business that's both scalable and sellable. Whether you're hiring your first team member or leading a growing group, you'll learn the practical steps and mindset shifts needed to create a high-performing, self-sustaining team.In this episode, you'll learn:Why building a business that can function without you is the key to long-term growth and eventual exitHow Maggie's corporate background shapes her approach to leadership and team-building in small businessesThe real value of delegation—and how it creates space for you and growth opportunities for your best peopleWhy making yourself “replaceable” is a mark of great leadership (not a threat to your value)The 7 steps Maggie uses to build and turn around high-performing teams, including:Defining and intentionally curating your team cultureAttracting and hiring the right people (hard skills, soft skills, and common sense)Creating a strong onboarding and training experienceLeading with connection, trust, and clear boundaries (and why micromanaging kills innovation)Building real relationships and loyalty by caring about your people as humansCoaching your team for growth, giving honest feedback, and rewarding what you want to seeNot tolerating behaviors that go against your culture—and why sometimes letting people go is necessaryHow to avoid desperate hires and why they rarely work outThe importance of fun, safety, and innovation in team cultureLessons from large-scale change management and how to apply them in any size businessKey Takeaways:High-performing teams don't happen by accident—they're built through intentional culture, great hiring, and strong leadership.Delegation is essential for growth and for keeping your best people engaged.Make yourself replaceable so your business can thrive (and you can step back or sell one day).Never tolerate behaviors that poison your culture—even if it's uncomfortable to address.Don't rush hiring decisions out of desperation; the wrong hire can set your team back.Connect with Maggie:LinkedIn - https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/Instagram - https://www.instagram.com/maggie.perotin.s2l/https://www.stairwaytoleadership.comResources:Want help building your own high-performing team? Book a complimentary consultation with Maggie here - https://calendly.com/maggie-s2l/discovery-call-1

Send us a textThere's more than one way to build a thriving business—and you don't have to grind yourself into the ground to hit six, seven, or even eight figures. In this Maggie's Moment, I share real stories of clients who've scaled with balance and purpose, and why your business should fit your life (not the other way around). If you want to grow on your terms, without sacrificing your values or what matters most, this is for you.Ready to design a business that works for your life? Book a complimentary consultation with me here. 

Send us a textHow to use AI strategically to save time, increase productivity, and grow your business faster—without losing your unique voice.After over a year of using AI in my business (and teaching my clients to do the same), I'm sharing what I've learned about leveraging AI strategically to increase productivity, save time, and work smarter—not harder.In this episode, I break down:Why AI matters now – A Chief Economist at a Canadian business conference highlighted AI as a low-cost investment that increases business effectiveness, especially in a slower economyTypes of AI platforms – Generalist tools (ChatGPT, Sintra) vs. specialized tools (Descript for video/podcast editing, Perplexity for research, and more)The power of prompting – Why "garbage in, garbage out" applies to AI, and how giving proper context and clear instructions changes everythingTeaching your AI about your business – How paid subscriptions let you train AI agents on your frameworks, sales philosophy, and brand voice so you don't repeat yourselfUsing AI to amplify (not replace) your uniqueness – I never ask AI for content ideas; instead, I use it as my executive assistant and typewriter to process my ideas fasterReal examples from my business – How I use AI to turn one podcast episode into show notes, social captions, and email newsletters in under an hour (instead of days)AI for research – How I used ChatGPT to do months' worth of market research in one hour for a 2026 projectWhat to be careful about – Automations, integrations, confidentiality, intellectual property, and data limitsIf you've been curious about AI but not sure where to start—or if you're already using it but want to get better results—this episode will give you a clear, practical roadmap.Resources & LinksChatGPT – Generalist AI platform (great for beginners)Sintra – European AI platform designed for business owners (Maggie's choice) - check it out HEREDescript – AI tool for podcast and video editing - check it here Perplexity – AI research tool with sources and citationsGemini – Google's generalist AI platformFree Training: AI for Sales & Marketing Learn how to use AI for social media content that's unique to your brand and saves you time.  GET IT HEREConnect with Maggie:Website: https://www.stairwaytoleadership.com/Instagram: @maggieperotin.s2lLinkedIn: Maggie Perotin

Send us a textYou know that feeling when you finally sit down to work on your business… and end up buried in emails, admin, and “quick fixes”? In this Maggie's Moment, I walk you through a simple exercise to uncover the hidden cost of doing everything yourself—and why it's keeping you from nurturing relationships, following up with warm leads, creating content, and selling.You'll learn how to:Audit where your time is really goingIdentify tasks that don't need your unique expertisePut a dollar value on low-value workStart thinking about who or what you need to add (VA, bookkeeper, contractor, systems)You don't build a sustainable multiple six-figure business by squeezing more out of yourself—you do it by intentionally designing support around you.

Send us a textFrom spreadsheets and Facebook ads to storytelling, studios, and a top-ranked business podcast.In this special studio-recorded episode, Maggie sits down with her mentee, Alexander Whitfield, founder of Whitmedia Studios in Oshawa (Greater Toronto Area), ON, Canada, and co-host of the Hustle Over Everything podcast.Alex shares how he went from running Facebook ads and staring at spreadsheets all day in corporate marketing… to building a purpose-driven media studio and a top-ranked business podcast that's hit #1 in Jamaica and top 20 in Canada.In this conversation, Maggie and Alex talk about:How a simple student project and curiosity about entrepreneurship evolved into a full podcast and then a studioThe childhood “massage hustle” that hinted Alex was always meant to be an entrepreneurWhy he walked away from corporate roles where his value felt tied only to performance metricsHow podcasting lets him hear real stories, serve entrepreneurs, and “reward his inner child”The role mentorship played in uncovering blind spots, systems, and stronger foundationsThe fine balance between short-term “band-aid” fixes and long-term strategic solutions in businessPractical tips for starting a podcast and then leveling it up with video, YouTube, and smart promotionHis bigger vision for Whitmedia Studios, education, and workshops in storytelling, public speaking, and community buildingIf you've ever wondered whether it's possible to build a business that feels meaningful, creative, and sustainable—not just profitable—this episode will inspire you to choose purpose over paycheque and design work that truly fits you.Resources & LinksWhitmedia Studios (Oshawa) – Podcast & media studio founded by AlexHustle Over Everything Podcast – Alex's entrepreneurship & culture podcastConnect with Alex on Instagram: @247hustlerBook a complimentary consultation with Maggie - https://www.stairwaytoleadership.com/Timestamps:00:00 – Introduction & recording in a professional studio00:40 – Meet Alex: founder of Whim Media Studios & Hustle Over Everything01:20 – How a student project evolved into a podcast and then a studio02:20 – Childhood “massage hustle” and early signs of entrepreneurship03:30 – Maggie's daughter's nail business and TikTok success04:00 – Why Alex left corporate marketing and Facebook ads05:00 – Feeling disposable in corporate and craving purpose06:00 – Maggie's burnout story and losing her sense of purpose08:00 – The beauty (and difficulty) of building your own business09:00 – How mentorship supports entrepreneurs and reveals blind spots11:00 – Maggie's framework: when to fix problems now vs. later13:00 – The origin story of Hustle Over Everything podcast14:00 – Breakthrough moments: David Mullings, Jamaica, and Paul Brunson16:00 – Posting daily: the challenge of a podcast-a-day for a month16:30 – Advice for starting a podcast from scratch18:00 – How to level up an existing podcast with video & YouTube19:00 – Working with platform editors and podcast promotion20:00 – Alex's bigger vision for Whim Media Studios & workshops21:00 – Upcoming workshop on public speaking, storytelling & community21:40 – Where to find and follow Alex online22:00 – Closing and thank you

Send us a textAre you working hard but not seeing the revenue growth you expected? You might be leaving thousands of dollars on the table without even realizing it.In this week's Maggie's Moment, I'm breaking down three money leaks I see all the time:1️⃣ Not pausing to reflect monthly (and missing revenue recovery opportunities)2️⃣ Chasing shiny objects instead of doubling down on what works3️⃣ Poor billing and invoicing processes (I share a $15K near-miss story) These aren't about getting more clients—they're about capturing the money you're already earning and optimizing what's already working.Your action steps:✓ Block 30 minutes to reflect on last month✓ Audit your billing process✓ Stop chasing shiny objects and double down on what works Ready to stop leaving money on the table? Book a complimentary consultation at https://stairwaytoleadership.commoney leaks, business revenue, profit optimization, billing processes, business reflection, revenue growth, small business tips, entrepreneur advice, business systems, cash flow management, service-based business, business coaching, scaling strategies, revenue recovery

Send us a textOne of the top reasons businesses fail? Growing too fast without the right infrastructure.In this final episode of our three-part scaling series, I'm breaking down Pillar 3: Systems & Scale Infrastructure—the operational systems, financial clarity, time management strategies, and team building approach you need to scale sustainably.You'll learn about:Building operational systems that deliver consistent qualityUnderstanding your financesDesign your CEO schedule and know when to hireCreate a high-performing team cultureBuild a business that runs without youI also share my personal burnout story and the "Swiss clock team" I built that operated seamlessly—giving me the freedom to leave corporate and go full-time in my business eventually.The result? A sellable business that scales without burning you out.Book a complimentary consultation at stairwaytoleadership.comKey TakeawaysSustainable growth beats fast growth - Scaling too quickly without infrastructure can destroy your businessThree components of scale infrastructure - Operations, financials, and team/time managementRevenue ≠ Profit - Track your profit margins, cash flow, and break-even pointDocument everything - SOPs, client journey maps, and continuous improvement processesHire strategically - Know when you're too busy, optimize first, then hireBuild team culture - Mission, values, and vision should be felt daily, not just writtenDesign your CEO time - Reduce client-facing hours, focus on high-impact activitiesThe compound effect - Small, strategic weekly steps create massive transformationBusiness that runs without you - The ultimate goal for freedom and sellabilityPeace of mind matters - Financial clarity + capable team = less stress and anxietyTimestamps (Optional - Add if Desired)00:00 - Introduction & Series Recap01:00 - Why Fast Growth Can Kill Your Business03:00 - Pillar 3: Systems & Scale Infrastructure Overview06:00 - My Personal Burnout Story07:00 - Operational Systems: Client Journey & SOPs10:00 - KPIs That Matter12:00 - Financial Systems: Beyond Revenue to Profit16:00 - Time Management & When to Hire20:00 - Team Building, Delegation & Leadership24:00 - Energy Management & Work-Life Boundaries28:00 - The Swiss Clock Team Story31:00 - What High Performance Looks Like34:00 - Final Thoughts & Next Week's PreviewResources MentionedEpisode 225: The Three Pillars Every Service Business Needs to Scale to Six Figures and BeyondEpisode 226: From Feast or Famine to Predictable Revenue: The Client Acquisition EngineBook a Complimentary Consultation: htts://stairwaytoleadership.comConnect with MaggieWebsite: https://stairwaytoleadership.com

Send us a textIn honor of Remembrance Day, Maggie shares the story of her maternal grandfather—a WWII veteran who fought in the Polish clandestine army and spent his retirement as a servant leader in local government. His legacy inspires her to ask: What are you fighting for in your business?In this week's Maggie's Moment, discover why knowing what you stand for is the foundation of your brand and the key to creating loyal customers who come back again and again.In This Episode:The difference between satisfied customers and loyal customersWhy emotional connection is your competitive advantageHow to create an experience that builds brand loyaltyYour challenge: Get clear on what you're fighting for as the new year approachesConnect with Maggie:Website: https://stairwaytoleadership.comEmail: maggie@stairwaytoleadership.comInstagram: https://www.instagram.com/maggie.perotin.s2l/LinkedIn: https://www.youtube.com/@maggie.perotin.s2l

Send us a textStop the feast or famine cycle! Learn how to build a Client Acquisition Engine that delivers consistent, predictable leads and revenue. Maggie breaks down the exact system for strategic partnerships (80%+ conversion!), optimized marketing, and a sales process that converts 50-60%+ of leads into paying clients.You'll Learn:How to get consistent, warm referrals every monthWhen to use organic marketing vs. paid advertisingHow to optimize your sales process to stop losing leadsWhy you need to become a "scientist CEO" for predictable growthPart 2 of 3 in the Business Scaling Series.Connect: https://stairwaytoleadership.comTIMESTAMPS (Optional - if you want to add chapters)00:00 - Welcome & Series Overview 01:00 - What is a Client Acquisition Engine? 02:00 - Why Predictable Leads Matter 03:00 - The Two Pillars: Marketing & Sales 04:00 - Organic Marketing vs. Paid Advertising 06:00 - When to Start Paid Advertising 07:00 - Strategic Partnerships: The Game Changer 09:00 - Jennifer's Success Story (80%+ Conversions) 11:00 - Optimizing Your Marketing Channels 12:00 - Building a Strong Sales Process 14:00 - How to Improve Your Conversion Rates 16:00 - Benefits of a Client Acquisition Engine 18:00 - Stop Feast or Famine Forever 20:00 - Assessment: Where Are Your Opportunities? 21:00 - Next Steps & Free ConsultationKEYWORDS/TAGSClient acquisition, predictable revenue, business scaling, strategic partnerships, sales process, conversion rates, organic marketing, paid advertising, lead generation, feast or famine, business growth, service-based business, marketing system, sales funnel, referral partners, business coaching, entrepreneurship, small business, revenue growth, marketing strategy

Send us a textMost business owners set goals in January... and abandon them by February. Why? Because they're missing the critical second step of strategic planning.In this week's Maggie's Moment, I'm sharing my two-part approach to annual planning that ensures your goals don't just sound good—they actually happen.In this episode, you'll discover:• Why most annual planning approaches are completely backwards • The two essential components of strategic planning that actually works • The part most people miss: breaking strategy into daily actions • How to create a roadmap that keeps you focused all year long • Why having structure means you're not just busy—you're moving forwardPlus, I'm inviting you to join me for Design Your Success 2026—a complimentary 2-day virtual planning event where we'll create your strategic vision AND your actionable roadmap together.Event Dates: • November 18-19, 2025 | 2:00-5:00 PM EST or• December 10-11, 2025 | 1:00-4:00 PM ESTReady to make 2026 different? Email maggie@stairwaytoleadership.com with your preferred dates.Resources Mentioned: • Design Your Success 2026 Event• Email maggie@stairwaytoleadership.com • Website: https://stairwaytoleadership.com

Send us a textWant to know exactly what it takes to scale a service business from early five figures to multiple six figures and beyond?Over the next three episodes, I'm breaking down my T.O.P. CEO Formula - the exact three-pillar framework I use to help my clients scale their businesses sustainably without burnout or overwhelm.This isn't about one magic strategy or quick fix. It's about understanding the holistic approach every scaling business needs - and identifying where you might have gaps.In this episode, I'm introducing all three pillars and diving deeper into Pillar 1:The Three Pillars Overview:Profitable Positioning Framework - The foundation (mindset + strategic clarity)Strategic Client Acquisition System - Your predictable client engineSystems & Scale Structure - Operational foundations that let you grow without working more hoursPillar 1: Profitable Positioning Framework (Deep Dive)This is where we transition you from overwhelmed freelancer (stuck serving everyone, undercharging, working IN your business) to confident CEO (crystal clear on your direction, niche, ideal clients, and premium pricing).What we cover:Why mindset work is the foundation of everything (and why it's ongoing, not one-and-done)How to analyze your past client data to identify your most profitable, fulfilling clientsThe strategic approach to pricing that builds in profit margins, overhead, team growth, and CEO payAuditing your current offerings to eliminate what's spreading you thinQuick wins in your current marketing and sales practicesThe CEO Mindset Shift:Most entrepreneurs don't think of themselves as leaders. But I believe we're all leaders - starting with leading our own lives intentionally.The 5 core aspects of the entrepreneurial CEO mindset:Ownership - You're responsible for short-term and long-term success (no victimhood or blaming circumstances)Value Creation - Focus on solving client problems and optimizing your business efficiencyChallenges as Opportunities - Every challenge is a chance to learn and get strongerOpenness to Change & Innovation - Stay curious, learn from experts, validate ideas strategically, combine data with intuitionSustainable Growth - Take calculated risks, make strategic investments, build resilienceThe Steve Jobs Truth:"I'm convinced that about half of what separates successful entrepreneurs from non-successful ones is pure perseverance."Your success starts with building personal resilience - developing self-awareness, maintaining your mental and physical wellbeing, and understanding that you are your business's biggest asset.What's Next:In the next two episodes, I'll dive deeper into Pillar 2 (Strategic Client Acquisition System) and Pillar 3 (Systems & Scale Structure) so you can see the complete picture of what it takes to scale sustainably.Use this series to identify where you have gaps and what you need to focus on in 2026.Ready to scale your service business with personalized support?I offer complimentary consultations to help you identify exactly what your business needs to reach the next level. Book yours at https://stairwaytoleadership.com/This is Part 1 of a 3-part series on the T.O.P. CEO Formula. Stay tuned for the next two episodes!

Send us a textHow do you grow your business long-term when your schedule is already packed with urgent, important work?This is something I frequently coach my clients on. And right now, I'm living it myself - implementing a new strategy for 2026 while juggling client coaching, onboarding, speaking engagements, and everything else that keeps my business running.So how am I making it happen?Three things: Clarity. Belief. Habits.In today's Maggie's Moment, I'm sharing the exact framework I use (and teach my clients) to make consistent progress on non-urgent but critical strategies - even when your schedule feels impossibly full.Because here's the truth: the strategies that will transform your business are never urgent. But they're the difference between staying where you are and reaching the next level.

Send us a textRecession fears. Economic uncertainty. Tariffs. Interest rates. It's been a stressful year for small business owners, and you might be worried about what 2026 will bring.But here's what I learned this week at a Small Business Week event with the Chief Economist from BDC: 2026 won't be as bad as you think.Yes, we'll see slower growth. But growth nonetheless - not recession. And as a small business owner, you have way more control over your success than you realize.In this episode, I'm breaking down the economic outlook for 2026 (both Canada and the US), what it actually means for small businesses, and most importantly - what you can do right now to ensure your business thrives regardless of what the economy does.What we cover:The real economic outlook for 2026 (hint: it's not doom and gloom)Why consumer spending will continue and what that means for service-based businessesThe areas you can actually control in your business: productivity, costs, customer experience, and salesWhy AI might be your secret weapon for 2026The hard truth about sales: why YOU need to be doing it (and when you can finally delegate)The Million Dollar Baby lesson every business owner needs to hearThe Bottom Line:You can't blame the economy for slow sales when you're doing nothing to bring clients in. People are still spending, but they're being more cautious. Your job is to show them why you're worth it.Stop waiting. Start planning. Make 2026 your best year yet.Ready to Plan Your Best 2026?I'm hosting two complimentary Strategic Planning Events in November and December to help you create a clear, actionable plan for 2026. Spaces are limited.Email me at maggie@stairwaytoleadership.com to secure your spot.Want personalized help growing your business? Book a complimentary consultation at https://www.stairwaytoleadership.com/

Send us a textEntrepreneurs never lack ideas. The challenge? Actually implementing them.If you're busy running your business day-to-day and struggling to turn your brilliant ideas into action, today's Maggie's Moment is for you.I'm sharing three simple questions that will help you prioritize which ideas to implement first - and the one critical step that ensures they actually happen.Stop collecting ideas. Start implementing the right ones.

Send us a textYou've been listening to my podcast, hearing my voice, learning from my frameworks - but do you actually know who I am?Recently, I was running an event with local entrepreneurs, and someone mentioned they'd heard about the Diamond Effect Podcast. It hit me: my podcast is being talked about in rooms I'm not in, which means more of you are listening... but you might not really know Maggie.I'm naturally introverted. I love to teach and share value, but I don't often talk about myself. So today, I'm changing that.This is a more relaxed, fun episode where I'm sharing 10 fun facts about me and 10 core beliefs and values that drive everything I do - personally and in my business.What you'll discover in this episode:10 Fun Facts - From the three languages I speak (with accents in all of them!) to my secret love of basketball, why I can seem intimidating at first, and the special significance of the number 23.10 Core Beliefs and Values - The principles that guide everything I do, from respect and kindness to leadership, unlimited potential, love, and giving back. These aren't just nice ideas - they're the foundation of how I coach and how I live.My Journey to Coaching - How I went from 13+ years in corporate leadership (sales, operations, service excellence, people leadership, and more) to burning out, leaving it all behind, and building a business helping service-based entrepreneurs scale sustainably.Why This Episode Matters:If you've been listening to the podcast but don't really know the woman behind the microphone, this episode is for you. Understanding my values and beliefs will help you understand why I coach the way I do - and whether we're the right fit to work together.This is probably the most vulnerable episode I've ever recorded. I don't usually talk about myself like this. But I think it's time you got to know me beyond the business frameworks and strategies.Why Episode 223?The number 23 has special significance for me (you'll have to listen to find out why!), so this felt like the perfect episode to finally introduce myself properly.I hope you enjoy this more personal side of the podcast. Let me know what you thought - email me at maggie@stairwaytoleadership.com.Mentioned in this episode:Legacy Makers TV episode featuring my background, corporate burnout, and how I started my business story. You can watch it here https://insidesuccess.tv/programs/legacymakerstvcommaggie-perotin?category_id=237591Want to work together? Book a complimentary consultation at https://www.stairwaytoleadership.com/

Send us a textHappy Canadian Thanksgiving!For me, this day marks the start of the holiday season - a time to pause, reflect, and feel grateful for what we have.But here's the thing: we can't wait for holidays to practice gratitude, kindness, and appreciation. Those need to be part of our everyday lives, not saved for special occasions.In this quick episode, I'm sharing why I practice gratitude daily in my journal, express love to the people I care about regularly (not just on holidays), and look for ways to delight my clients and audience throughout the year.Your challenge: Write down three things you're grateful for today and share them with me. YOu can message me on IG https://www.instagram.com/maggie.perotin.s2l/ or LinkedIN https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/Maybe this becomes the start of a daily gratitude practice for you.And if you've been thinking about working with me, stay tuned - something special is coming (only this week for my e-mail list and social media followers s- so make sure you're one of them :)).Let's make gratitude a daily practice, not just a holiday tradition.

Send us a textWhat does it really take to scale a service business to nearly seven figures without burning out or missing your kids' adolescence?In this episode, I'm sitting down with my client Glory Lichon, an Air Force veteran turned entrepreneur who grew GlowBright Therapy from a solo practice to serving over 2,000 families across three states with a team of 30 - all while being present when her kids come home from school every day.Glory's back on the podcast (her first appearance was a couple of years ago(EP # 70 - From overwhelmed therapist to confident CEO) to share how much she's grown since then and what it actually took to get there.What we cover:On Leadership Transformation:Why Glory was terrified to become a leader (and the mindset shift that changed everything)How military leadership experiences created limiting beliefs she had to overcomeThe quote that transformed how she sees leadership: "Leadership is about the growth and development of others"Why stepping into the CEO role was the key to serving more familiesOn Aligned Leadership:What "aligned leadership" really meansHow to make decisions when you're getting conflicting advice from every directionWhy your team should be your partners, not people you micromanageThe importance of revisiting your vision and values during hard timesOn Sustainable Growth:How Glory created time freedom with 30 team members (without working 24/7)The power of theme days, time blocking, and energy awarenessWhy her non-negotiables (meditation and gratitude) come before checking emailThe truth about "hustle culture" and why slowing down isn't failureHow she's building her second business (Elevate Beyond Boundaries) focused on empowering women entrepreneursKey Takeaways:Business growth isn't linear - and that's okayYou don't have to sacrifice your family to scale your businessSelf-awareness around mindset blocks is the first step to moving through themLeadership isn't about being bossy - it's about empowering others to join your missionSlowing down and grounding yourself actually helps you speed up and be more effectiveGlory's Journey at a Glance:Started GlowBright Therapy in 2019 as a solo speech language pathologistNow serves 2,000+ families across three statesGrew from $95K to nearly $1M in revenueBuilt a team of 30 (therapists + admin team)Created time freedom to be present with her kids throughout their adolescenceLaunched Elevate Beyond Boundaries to empower other women entrepreneurs through speaking and leadership developmentThis conversation is for every woman who's been told she has to choose between business success and being present for what matters most. Glory is living proof that you can have both.Connect with Glory:Instagram/Facebook: @gloryllichonWebsite: Https://elevatebeyondboundaries.comReady to scale your business sustainably without the burnout? Book a complimentary consultation with Maggie here - https://www.stairwaytoleadership.com/

Send us a text"I need to think about it." "I need to talk to my partner." "I'm not sure I can afford it."Sound familiar?Here's the truth: these aren't the real objections - they're just the easiest things that come to mind when someone doesn't have enough information to make a decision yet.In this quick episode, I'm sharing the three powerful words that will help you dig deeper, uncover the real concerns, and actually help your potential clients make the right decision.Spoiler: It's simpler than you think, and it works every time.Stop accepting surface objections. Start closing more sales.

Send us a textIf your plate is full, your team needs you on site all the time, and clients still want to work with YOU specifically - you're not scaling, you're stuck.In this episode, I'm sharing exactly when and how to start documenting the processes that will take your business from chaotic growth to sustainable scaling.This episode is for you if:You're working alone but your plate is already full with clientsYou have a small team but you're still involved in everythingClients keep asking for you specifically (which feels good but limits growth)You're thinking about hiring but don't know where to start with trainingWhat we cover:Why mission, vision, and values aren't just "nice to have" when you're scalingThe real story of how lack of processes cost a corporate team their reputation (and how proper systems saved a quarter million dollars)Why "it's all in my head" stops working the moment you want to growHow to turn your unique way of doing things into intellectual propertyThe one mistake that creates overwhelm: trying to document everything at onceMy simple strategy for documenting processes without it becoming a massive projectKey takeaway:Culture eats strategy for breakfast. You can have the best growth strategy in the world, but without documented processes and strong culture, your scaling will create chaos instead of success.The businesses that scale sustainably don't wait until they're drowning to create systems - they document as they grow, one process at a time.Related episodes mentioned:Episode 153: Must Have Systems for Sustainable Business Scaling (June 14, 2024)Episode 183: Essential Systems for Scaling a Service Business (January 10, 2025)Ready to scale your business without the chaos and overwhelm? Book a complimentary consultation at Https://stairwaytoleadership.com

Send us a textFeeling the economic slowdown? Stop waiting for things to get better and start taking action today.In this quick episode, I'm sharing the one thing you can do right now that could land you a client this week - and it's probably sitting right in your CRM.Spoiler alert: Your next client might already know you, they just haven't heard from you in a while.Stop doom-scrolling. Start following up :). 

Send us a textFeeling like you're drowning in your own business success? If you're trying to do everything yourself, you're not just burning out - you're actually holding your business back from real growth.In this episode, I'm breaking down the biggest myths that keep business owners stuck in "do-it-all" mode and sharing the exact framework I use to help clients go from overwhelmed solopreneurs to confident CEOs leading thriving teams.What we cover:Why being "irreplaceable" in your business is actually a trapThe 5 biggest fears that stop business owners from delegating (and how to overcome each one)My personal story of learning to delegate as a young supervisorWhy "they won't do it as well as me" is usually about control, not qualityThe 5 principles of effective delegation that actually workHow one client went from doing everything to enjoying library time with her kids while her team handled a major projectThe delegation myths we're busting:"There are no good people out there" (there are)"I can't afford help" (can you afford NOT to get help?)"I don't know how to manage people" (it's a learnable skill)This isn't about giving up control - it's about gaining the freedom to focus on what only you can do while building a business that can thrive without you being tied to it 24/7.Ready to stop being the bottleneck in your own business? This episode will show you exactly how to start. And if you want to work with Maggie, book a consultation call at https://stairwaytoleadership.com/

Send us a textOne of my youngest clients just turned 20 and asked our Diamond Effect Group a question that stopped me in my tracks: "What advice would you give your 20-year-old self?"Her question got me thinking about all the things I wish I'd known back then - the mindset shifts, the courage I needed, and the shortcuts I could have taken if someone had just told me the truth about success.In this episode, I'm sharing the five pieces of advice that would have changed everything for younger me. And honestly? These apply whether you're 20, 40, or 60.Your age doesn't determine your potential - your willingness to act on what you know does.

Send us a textEver notice how truly successful people never seem busy? They take vacations, have time for friends, and somehow stay calm while running thriving businesses. What's their secret?It's not that they have more hours in the day or that they face fewer challenges. It's that they've figured out what to actually manage - and it's not what you think.In this episode, I'm sharing the mindset shift that changed everything for me (and saved me from complete burnout), plus the four simple habits that my clients use to go from chronically overwhelmed to completely in control.What we cover:Why "time management" is actually impossible (and what works instead)The mindset trap that keeps high achievers stuck in overwhelmHow I went from "I'm too busy" to never saying those words againThe difference between productivity and high performance (game-changer!)Four non-negotiable habits that create lasting changeReal client results: How Maya and Dr. Loise saw changes in just 1-2 weeksThis isn't about cramming more into your day. It's about operating at your highest level while actually enjoying your life.If you're tired of feeling like you're always behind, always stressed, and never quite in control of your own schedule, this episode is for you.Ready to stop managing time and start managing what actually matters? Let's work together. Book a complimentary consultation at https://stairwaytoleadership.com

Send us a textThat moment when your business is growing but you feel like you're drowning? You're not alone.As your business expands, so do the demands on your energy and attention. But here's the reality check every CEO needs: you cannot do everything, and trying to will burn you out.In today's Maggie's Moment, I share the three critical skills every growing business owner must master. Tune in. 

Send us a textI'm back from vacation and feeling... different. You know that feeling when you step away from your routine and suddenly realize what you didn't even know you were missing?In this episode, I'm sharing some honest reflections about what two weeks with extended family across Europe reminded me about balance, relationships, and why we high-achieving women sometimes forget we're whole human beings with needs beyond our businesses.What we talk about:Why I look at balance on a yearly basis (not daily)The family time, I didn't realize I was cravingMy COVID commute revelation and what it taught me about hidden stressHow one client went from 60-hour weeks to weekends off without losing incomeWhy planning your life first, then your business around it, actually worksThe friendship factor most entrepreneurs ignoreThis isn't a structured episode with frameworks or action steps. It's just me, still in vacation mode, sharing what's on my mind. Sometimes the most important insights come from these unplanned conversations.Next week we're diving deep into time management strategies, but today? Just some thoughts from a coach who remembered she's human too.

Send us a textIn this bonus episode of Maggie's Moment, I'm sharing the uncomfortable truth about why most service-based entrepreneurs struggle to hit consistent 5K and 10K months. It's not about working harder.Key Takeaways:• Why the revenue rollercoaster happens (and how to get off it)• The one critical piece most entrepreneurs are missing• What "alignment" really means in business growth• Real client resultsMentioned in This Episode:• The Aligned Success 2-Day Virtual Event (September 30 & October 1)Next Steps:Register for the Aligned Success Event here - https://www.eventbrite.ca/e/the-aligned-success-2-day-free-virtual-event-tickets-1570875233109?aff=oddtdtcreator

Send us a textSeptember is here—your "Mini New Year" and the perfect time to set up Q4 for massive success! Discover how service business owners can learn from retail giants who make most of their annual revenue in just the last quarter.Maggie reveals the strategic playbook to transform your final four months into your most profitable period, complete with month-by-month action plans and operational preparation tips.What You'll LearnWhy September is your "Mini New Year" and the perfect Q4 launch padHow retail makes a large portion of annual revenue in Q4 (and how you can too)Month-by-month Q4 strategy: October early birds, November signature offers, December year-end solutionsThe difference between B2B and B2C Q4 opportunities and how to capitalize on bothOperational preparation secrets to handle increased demand without overwhelmHow to create irresistible Q4 offers that align with natural buying cyclesYour Q4 Month-by-Month PlaybookKey Takeaways

Send us a textWhy do most service businesses never hit $100K, let alone a million and beyond? McKinsey research reveals it's not talent or passion—it's the lack of documented and working systems. Discover the three critical systems every service business needs to scale successfully.What You'll LearnThe 3 critical systems every service business must have to reach $100K+Why system alignment with your brand and values mattersReal results clients achieve when systems are implemented properlyThe 3 Critical Systems for Service Businesses1. Client Acquisition System2. Service Delivery System3. Client Retention SystemAll must align with your brand, competitive advantage, and valuesKey Insight

Send us a textAre you your own biggest obstacle to business success? In this game-changing episode, Maggie reveals why your brain's survival instinct is sabotaging your entrepreneurial dreams—and exactly how to rewire it to work FOR you instead of against you.Discover the hidden mental patterns that keep ambitious business owners stuck, plus a proven 4-step process to transform self-sabotaging thoughts into success-driving actions.What You'll LearnWhy your brain fights your business goals (and it's not your fault—it's biology!)The survival vs. executive brain conflict that every entrepreneur facesThe thought-feeling-action-result cycle and how to interrupt patterns that don't serve youReal client example: How changing one thought about presentations generated significantly more business4 proven steps to build self-awareness and redirect non-serving thoughtsThe "future self" technique that creates the ultimate shortcut to your biggest goalsKey Insights

Send us a textYou bought a course, followed it exactly, and got zero results? You're not alone. Harvard Business Review reveals that 70% of strategic initiatives fail—not because the strategy is wrong, but because business owners implement them blindly without adapting to their unique circumstances.What You'll Learn The shocking statistic about why most business strategies failThe critical mistake 90% of business owners make when implementing new strategiesWhy your business stage, market, and clients matter more than you thinkThe medication analogy that explains perfect strategy adaptation3 key questions to ask before implementing any new strategyKey Insight

Send us a textDo you often find yourself wondering, "I have no idea how this client found me" or repeating the same mistakes (ex., accepting clients that are cheap super hard to work with)? In today's episode, Maggie reveals why successful service business owners think like scientists—and how mastering the art of looking back can transform your random wins into predictable, scalable success.Discover the critical CEO skill that separates thriving businesses from those stuck in cycles of feast or famine, and learn exactly how to become a student of your own business patterns.What You'll Learn✨ Why "I don't know how that happened" is sabotaging your growth and keeping you stuck in random results✨ The simple habit that transforms struggling service businesses into predictable success machines✨ How to track back every client win to understand what's actually working in your business✨ The difference between short-term and long-term business reviews (and why you need both)✨ Real client examples of discovering hidden patterns that led to breakthrough growth✨ The basketball analogy that explains why business gets easier as you develop these skillsKey Insights

Send us a textWhat if cutting your project timeline in half could make you MORE successful? Discover why constraints aren't limitations—they're forcing functions that spark breakthrough thinking and creative solutions.What You'll Learn:Why IKEA and Dropbox used constraints to dominate their industriesThe research behind "productive constraints"How limitations prevent complacency and force innovationA powerful challenge to transform your current project

Send us a textWhat's the difference between wanting a goal and truly OWNING it? In this powerful episode, Maggie reveals the transformational moment that shifted everything—when her biggest, most audacious goal was accidentally revealed during her Legacy Makers TV filming.Through her candid behind-the-scenes story, discover why hiding your dreams might be holding you back and how public declaration can become your greatest catalyst for achievement.BONUS: Maggie shares the big announcement that her Legacy Makers TV episode is now streaming on Inside Success TV, Apple TV, and Roku!What You'll Learn✨ The 3 levels of goal ownership: Need it vs. Want it vs. Own it (and why only one creates unstoppable momentum)✨ Why hiding your biggest goals keeps you playing small and extending timelines unnecessarily✨ The accidental moment that forced Maggie to own her most audacious goal publicly✨ How panic transformed into power when her secret goal made it into the final TV episode✨ The mindset shift from "I hope this happens" to "This WILL happen"✨ The balance between pursuing big goals and enjoying your current lifeKey Takeaways

Send us a textWhile everyone's still in summer mode, smart service business owners are preparing for the most profitable four months of the year. September through December is your "mini New Year"—fresh budgets, new priorities, and clients ready to invest before year-end.3 Ways to Prepare for Q4 Success:1. Launch Strategic MarketingCreate value-based campaigns targeting your clients' September-December challenges and goals2. Offer Year-End SpecialsDevelop "finish strong" packages or "2025 prep" services for existing and past clients3. Partner with EventsCollaborate with local fairs, online summits, or industry events happening this fallKey TakeawayThe last four months WILL be profitable—the question is whether YOU'LL be ready to capture that opportunity.

Send us a textAre you playing it safe with your dreams? In this powerful episode, Maggie shares key insights from her recent 10X Expansion Retreat about why your biggest goals should make you a little nervous—and how to set timelines that push you forward without shutting you down.Drawing from real client transformations and her own journey, Maggie breaks down the psychology behind why some of us tend to keep ourselves small and reveals the goal-setting framework that's helped clients double (and triple) their income.What You'll Learn:Why dreaming big is especially crucial for women (and how to overcome the fear of disappointment)The 10-year to 5-year timeline strategy that tricks your brain into believing bigger goals are possibleThe "Goldilocks Rule" for setting progress goals that stretch you without breaking youDisney's 3-focus area strategy and why "if everything is important, nothing is"How to break down big visions into daily actions that create compound growthThe fear test: How big dreams reveal limiting beliefs (and why that's actually good news)Key Takeaways:

Send us a textStop abandoning your goals the moment your first plan doesn't work perfectly! In this episode, Maggie reveals why so many business owners quit on their important goals when urgent tasks take over, and shares a simple 3-question framework to keep moving forward without starting over.Key Takeaways:• Why business owners abandon goals instead of adjusting plans• How to use the DREAM-PLAN-DO framework to stay flexible with your approach• 3 essential questions to ask when your plan isn't workingFeatured Framework: DREAM-PLAN-DOAction Step: Pick one abandoned goal and recommit to it this week - but permit yourself to adjust the how without abandoning the what.Connect with Maggie:Ready to build a business that works for you? Book your complimentary strategy session at https://www.stairwaytoleadership.com/

Send us a textEver wondered what it's really like to host your first business event? In this candid behind-the-scenes episode, Maggie shares the raw, unfiltered lessons from organizing and leading her very first in-person retreat—the 10X Expansion Retreat. From last-minute planning to unexpected challenges, discover what worked, what didn't, and what she'd do differently next time.What You'll Learn:• How a client's casual suggestion turned into a transformative business event• The 5 critical areas every event organizer must master (theme, venue, food, flow, vendors)• Why starting small was the best decision for a first-time event• The unexpected challenges that no one warns you about• How to turn your long-term vision into immediate opportunities• Real lessons from venue selection, timeline management, and vendor coordinationKey Takeaways:✨ Always visit your venue before booking (learn from Maggie's leap of faith!)✨ Less content is better than rushing through—plan for participation time✨ Food elevates the entire sensory experience for attendees✨ Over-communicate with vendors—assumptions lead to surprises✨ Small, intimate events can be more powerful than large conferencesPerfect For:• Entrepreneurs considering hosting their first event or retreat• Business owners wanting behind-the-scenes insights from event planning• Anyone curious about turning vision into reality• Service providers looking to add events to their business modelEpisode Highlights:• The serendipitous venue discovery story• Why the 10X theme created perfect client attraction• How meditation and grounding transformed the day's energy• The vendor management lessons that only experience teaches• Why this "accidental" event aligned perfectly with long-term visionFeatured Concept:The 10X Expansion philosophy based on Dan Sullivan's "10X is Easier Than 2X"—why thinking bigger requires becoming a different person, not just doing more of the same.Connect with Maggie:

Send us a textStruggling to stand out in a crowded market? The secret is letting clients try before they buy.' In this episode, you'll learn how to create irresistible free/low-cost offers for service businesses (like mini-workshops, service trials, or concierge audits) that convert leads into paying clients—without the hard sell. Letting your potential clients "sample" your services first removes the risk on their part and helps  you become the obvious choice. Service-based businesses, this one's for you, no matter if you are a brick and mortar, mobile, or virtual business!

Send us a textStruggling with productivity guilt every time you try to take a break? You're not alone. In this candid episode, Maggie shares her personal journey from corporate hustle culture to sustainable business success, revealing why high achievers feel guilty about rest and how to break free from this destructive pattern.What You'll Learn:• The hidden cost of productivity guilt on your business and life• Why we're only truly effective 6 hours a day• The difference between being busy vs. being impactful• Maggie's personal transformation from workaholic to balanced entrepreneur• A 5-step process to ditch productivity guilt for good• Real client success stories of business growth through better work-life balanceKey Takeaways:✨ Rest and recharge time isn't luxury—it's necessary for peak performance✨ Not all actions are created equal: focus on high-impact activities✨ Your business can grow while you're taking time off✨ It's a process that takes time, and that's completely normalFeatured Success Stories:• Client who took their first vacation in 7 years while growing business 25%• How taking Fridays off actually helped Maggie's business growthPerfect For:High achievers, ambitious entrepreneurs, small business owners struggling with work-life balance, anyone caught in hustle cultureReady to Break Free from Productivity Guilt?Book your complimentary consultation with Maggie to learn how to grow your business while creating the life you love.Connect with Maggie:

Send us a textSummer mornings on the deck remind Maggie of the deeper reasons behind starting Stairway to Leadership. In this heartfelt 3-minute episode, she shares the four core "whys" that drive her business and challenges you to get crystal clear on yours.In This Episode:• Why summer flexibility sparked a gratitude moment• The ripple effect of coaching real people who need it• The power of creative agency in business ownership• How time flexibility creates space for what matters most• Why combining purpose with profit has no limitsKey Takeaway:When you're crystal clear on your "why," every business decision becomes easier.Connect with Maggie:Ready to build a business that serves your deepest purpose? Book your free discovery call: https://calendly.com/maggie-s2l/discovery-callMore Resources:Website: https://stairwaytoleadership.comEmail: maggie@stairwaytoleadership.com

Send us a textReady to transform your relationship with sales and finally scale your service-based business? In this power-packed episode, Maggie reveals the 10 non-negotiable sales principles that separate struggling service providers from those who consistently grow and scale. Whether you're avoiding sales or ready to master it, these insights will change how you think about selling forever.What You'll Learn:✅ The mindset shift that transforms "helpers" into confident sellers✅ Why 95% of buying decisions are emotional - and how to use this ethically✅ Sales cycle secrets for different price points and service types✅ The trust-building formula that makes clients feel safe to buy✅ How to turn objections into opportunities (they're actually good news!)✅ The "selling at every touchpoint" philosophy that creates raving fans✅ Follow-up strategies that build relationships, not annoyance✅ Systems and processes essential for scaling beyond 6-figuresKey Takeaways:

Send us a textFeeling torn between growing your business and being present for your family this summer? You're not alone. In this quick bonus episode, Maggie tackles the "summer guilt" that plagues so many women entrepreneurs and shares the mindset shift that changes everything.What You'll Learn:✅ Why "summer guilt" isn't really about time - it's about the story you're telling yourself✅ The mental trap keeping you stuck between "good mom" and "successful CEO"✅ The 3-step action plan to create intentional summer boundariesKey Takeaway:"You don't have to choose between being a present mom and a successful CEO. You just need to be intentional about both."Your Action Step:What's one summer boundary you're going to set this week? Block it in your calendar right now - treat it like a non-negotiable client appointment.Ready to Stop the Summer Struggle?If you're tired of feeling guilty about working in summer OR stressed about taking time off, let's create a plan that works for your business and your family. Book your complimentary strategy call at https://www.stairwaytoleadership.com/Perfect for: Women entrepreneurs struggling with summer work-life balance

Send us a textHave you ever felt resistance to a business decision you knew would be good for growth? You're not alone. In this episode, Maggie delves into why our brains resist the very changes that could transform our businesses—and more importantly, how to overcome that resistance.Using real examples from her own wellness journey and a client's staffing challenges, Maggie reveals the science behind why change can be so challenging and shares her proven 5-step framework for overcoming discomfort to achieve breakthrough results.What You'll Learn:Why your brain is wired to resist business growth (it's not your fault!)The 3 core functions of your brain that create resistance to changeReal-world examples of resistance in action - from workout routines to staff realignment5 practical tools to overcome resistance and take action on important decisionsHow to plan and implement systems that make difficult changes easierWhy courage is the antidote to fear in business growthKey Takeaways:✅ Resistance is normal - Your brain is designed to conserve energy and avoid the unknown✅ Have a strong why - Connect your actions to your bigger vision and long-term goals✅ Know the cost of not changing - What will staying the same cost you?✅ Accept the discomfort - Fighting the resistance only creates more resistance✅ Build self-belief - You can learn anything and figure out any problem✅ Make it easier - Create systems and support to ensure consistencyFeatured Examples:Personal Story: Maggie's journey building a consistent workout routine despite resistanceClient Case Study: A production facility owner overcoming resistance to necessary staffing changes for business growthQuote to Remember:"Sometimes when we feel that knot in the stomach, that we really don't want to do something, you just need to take a breath and "gag and go". "We all have courage inside of us to do the things that feel scary, that feel impossible, that feel difficult."Ready to Break Through Your Own Resistance?If you're confronting a major change in your business and find yourself resisting the very things you know you need to do, Maggie can help. Book your complimentary strategy call with Maggie here - https://www.stairwaytoleadership.com/

Send us a textIn today's Maggie's Moment, Maggie dives into the critical but overlooked skill of expanding your emotional capacity—the key to navigating uncertainty, avoiding self-sabotage, and achieving 10X growth. Backed by neuroscience and 2023 studies, she reveals why traditional "hustle" fails and how to rewire your brain to thrive in the unknown.Key Takeaways:1️⃣ Why Emotional Capacity MattersThe brain's amygdala treats uncertainty as a threat, triggering fight/flight/freeze.Entrepreneurs with high emotional capacity are 3x more likely to hit big goals (2023 Entrepreneurial Psychology study).2️⃣ The “Pivot Protocol”Reframe failure as data (not identity) to recover 42% faster.3️⃣ How to Train ItRecognise and name the fear (e.g., “I'm scared I'll look stupid”) to disarm its power.Use the Dream-Plan-Do method to act before you feel “ready.”Featured in This Episode:

Send us a textIn this episode, you'll discover:The critical difference between fast action and rushed decisions that separates successful entrepreneurs from those who get left behindWhy taking 3 months to decide on a business name is costing you more than you thinkThe two powerful business concepts that will transform how you launch new services: MVP and LVCHow to make strategic decisions with courage while being willing to be imperfectReal examples of entrepreneurs who acted fast and scaled their businesses quicklyKey Takeaways:

Send us a textKey Points Covered in Today's Maggie's Moment1️⃣ The Motivation Hack You're MissingWhy discipline alone fails (and what Stanford research says works instead).Hershfield's finding: People connected to their future selves 2X success rates.2️⃣ How to “Meet” Your Future SelfThe VR study reported a 42% reduction in procrastination.Why most entrepreneurs see their future self as a stranger (and how to fix it).3️⃣ The Retreat as Your “Mindset Time Machine”How immersive experiences accelerate change (vs. solo journaling).What you'll take home: Clarity, community, and a 10X action plan.Ready to meet her? Join the 10X Expansion Retreat on July 25th, 2025: https://www.eventbrite.ca/e/10x-expansion-retreat-for-female-entrepreneurs-registration-1424847099029?aff=oddtdtcreator Limited to 25 women.

Send us a textHere's the reality: Most business owners are trapped in their own success. You've built something that depends entirely on you being present, available, and "on" all the time. But what if I told you that the most successful, scalable businesses are designed to run seamlessly whether the owner is in the office or on a beach in Bali? In this episode, I'm sharing the framework that transforms owner-dependent businesses into systematic, profitable operations that actually give you the freedom you started your business to achieve.What You'll Learn:• Why separating your personal identity from your business operations creates exponential growth• The systematic approach to building predictable revenue streams (with real client case studies)• How to train your clients to follow your processes from day one• The framework for creating team independence that reduces your daily workload• Why 90% structure + 10% flexibility is the sweet spot for scalable operations• The connection between documented processes and building a sellable business assetKey Insights:Professional Boundaries: Clear processes prevent you from making emotional business decisions that compromise resultsRevenue Predictability: Systematic client management creates consistent cash flow patternsClient Education: Establishing expectations upfront eliminates pushback and creates smoother operationsTeam Empowerment: Documented processes build confident, independent team membersAsset Building: Structured operations create tangible business value beyond just revenueReal Business Transformations:• Home services entrepreneur who learned why skipping proven processes costs time and money• Virtual assistant who stabilized unpredictable income through systematic client renewals• Team leader who reduced daily interruptions by implementing clear operational guidelinesYour Strategic Next Steps:Audit one key business function where you're currently improvingDocument your actual process (not your ideal process)Test and refine with your next client interactionMeasure the consistency of resultsProfessional Insight:"The freedom you're seeking as a business owner isn't found in flexibility—it's built through intentional structure and systematic processes."Ready to implement freedom systems in your business and start scaling sustainably? Book a  complimentary consultation with Maggie here - https://www.stairwaytoleadership.com/

Send us a textIn today's Maggie's Moment, You'll Learn:The real reason women scale back their dreams (hint: it's not lack of drive)Why fear of being seen as "greedy" or "mean" holds us back from successHow going big actually inspires others and creates a ripple effectWhy you can build the business you want while staying true to your valuesKey Takeaway:When women stop playing small and start dreaming big, we don't lose our kindness or values - we become examples that permit others to do the same.Your Action Step:Reflect on one big dream you've been scaling back. What would change if you knew that pursuing it could inspire another woman to go boldly after her dreams too?Ready to Go Bigger?Join me at the 10X Expansion Retreat on July 25th, 2025, in person, where we'll dive deep into overcoming these barriers and creating the bold, values-aligned business you deserve. Spots are limited. Secure yours here -  https://www.eventbrite.ca/e/10x-expansion-retreat-for-female-entrepreneurs-registration-1424847099029?aff=oddtdtcreator

Send us a textEPISODE OVERVIEW:Marketing brings clients in, but what if your business is like a leaky balloon? No matter how much water (leads) you pour in, it keeps leaking out. In this episode, Maggie reveals 10 non-marketing ways service-based businesses lose clients and leave money on the table, especially crucial for businesses scaling past six figures.KEY TOPICS COVERED:The 10 Ways You're Losing Clients:Not Offering Next Appointments - Make rebooking easy at service completionMissing Email Marketing - Nurture relationships between visitsPoor Sales Skills & Process - Transform 30% conversion to 80% like Maggie's home services clientTransactional Mindset - Focus on experience, not just transactionsWrong Staff Hiring - Look beyond technical skills to attitude and culture fitInadequate Staff Training - Align team with mission, vision, and brand valuesNo Cancellation Policy - Professional policies show structure and professionalismPoor Follow-Up Systems - Reminder systems and rebooking processesLack of Relationship Building - Connection creates loyalty beyond price competitionMissing Upsell Opportunities - Proactively identify and address additional client needsFEATURED SUCCESS STORY:Home services business owner increased conversion rate from 30% to 80% through improved sales process and discovery conversations.KEY FRAMEWORKS MENTIONED:T.O.P. CEO Formula - Maggie's signature scaling systemThe Leaky Balloon Analogy - Why marketing alone isn't enough for sustainable growthGOLDEN NUGGETS:• "When you live and breathe your mission and vision, and your team does too, that's when you stay aligned and grow the fastest"• "It's not just about helping with back pain or glowing skin - it's about how clients feel when they interact with your brand"• "Connection creates loyalty - clients won't leave for cheaper prices when they feel like you're almost friends"ACTION STEPS:Audit your client journey from discovery to post-serviceImplement next-appointment booking at service completionReview your sales process and conversion ratesEvaluate staff training on brand values and client experienceCreate systematic follow-up processes for cancellations and rebookingCONNECT WITH MAGGIE:Ready to plug the holes in your business and scale sustainably? Book a complimentary consultation to discuss what's stopping you from scaling without burning out -https://www.stairwaytoleadership.com/

Send us a textToday, Maggie shares a powerful reminder about staying connected to your business's core purpose. When we're constantly firefighting and focusing only on immediate tasks, we lose sight of what truly matters - our Mission and Vision.Key Takeaways:• Why successful entrepreneurs lose track of their WHY• The difference between Mission (how you help people) and Vision (your 10-15 year legacy)• How Mission and Vision alignment accelerates business growth• The importance of team alignment with your core purposeYour Action Step:Take 30 minutes this week to revisit and reconnect with your mission and vision. If you don't have them clearly defined, it's time to create them.Connect with Maggie:Ready to create or refine your mission and vision statements? Maggie helps service-based business owners build powerful foundations for sustainable growth.Connect with her via https://www.stairwaytoleadership.com/