Diamond Effect - Where small business owners become leaders

Send us a textThat moment when your business is growing but you feel like you're drowning? You're not alone.As your business expands, so do the demands on your energy and attention. But here's the reality check every CEO needs: you cannot do everything, and trying to will burn you out.In today's Maggie's Moment, I share the three critical skills every growing business owner must master. Tune in. 

Send us a textI'm back from vacation and feeling... different. You know that feeling when you step away from your routine and suddenly realize what you didn't even know you were missing?In this episode, I'm sharing some honest reflections about what two weeks with extended family across Europe reminded me about balance, relationships, and why we high-achieving women sometimes forget we're whole human beings with needs beyond our businesses.What we talk about:Why I look at balance on a yearly basis (not daily)The family time, I didn't realize I was cravingMy COVID commute revelation and what it taught me about hidden stressHow one client went from 60-hour weeks to weekends off without losing incomeWhy planning your life first, then your business around it, actually worksThe friendship factor most entrepreneurs ignoreThis isn't a structured episode with frameworks or action steps. It's just me, still in vacation mode, sharing what's on my mind. Sometimes the most important insights come from these unplanned conversations.Next week we're diving deep into time management strategies, but today? Just some thoughts from a coach who remembered she's human too.

Send us a textIn this bonus episode of Maggie's Moment, I'm sharing the uncomfortable truth about why most service-based entrepreneurs struggle to hit consistent 5K and 10K months. It's not about working harder.Key Takeaways:• Why the revenue rollercoaster happens (and how to get off it)• The one critical piece most entrepreneurs are missing• What "alignment" really means in business growth• Real client resultsMentioned in This Episode:• The Aligned Success 2-Day Virtual Event (September 30 & October 1)Next Steps:Register for the Aligned Success Event here - https://www.eventbrite.ca/e/the-aligned-success-2-day-free-virtual-event-tickets-1570875233109?aff=oddtdtcreator

Send us a textSeptember is here—your "Mini New Year" and the perfect time to set up Q4 for massive success! Discover how service business owners can learn from retail giants who make most of their annual revenue in just the last quarter.Maggie reveals the strategic playbook to transform your final four months into your most profitable period, complete with month-by-month action plans and operational preparation tips.What You'll LearnWhy September is your "Mini New Year" and the perfect Q4 launch padHow retail makes a large portion of annual revenue in Q4 (and how you can too)Month-by-month Q4 strategy: October early birds, November signature offers, December year-end solutionsThe difference between B2B and B2C Q4 opportunities and how to capitalize on bothOperational preparation secrets to handle increased demand without overwhelmHow to create irresistible Q4 offers that align with natural buying cyclesYour Q4 Month-by-Month PlaybookKey Takeaways

Send us a textWhy do most service businesses never hit $100K, let alone a million and beyond? McKinsey research reveals it's not talent or passion—it's the lack of documented and working systems. Discover the three critical systems every service business needs to scale successfully.What You'll LearnThe 3 critical systems every service business must have to reach $100K+Why system alignment with your brand and values mattersReal results clients achieve when systems are implemented properlyThe 3 Critical Systems for Service Businesses1. Client Acquisition System2. Service Delivery System3. Client Retention SystemAll must align with your brand, competitive advantage, and valuesKey Insight

Send us a textAre you your own biggest obstacle to business success? In this game-changing episode, Maggie reveals why your brain's survival instinct is sabotaging your entrepreneurial dreams—and exactly how to rewire it to work FOR you instead of against you.Discover the hidden mental patterns that keep ambitious business owners stuck, plus a proven 4-step process to transform self-sabotaging thoughts into success-driving actions.What You'll LearnWhy your brain fights your business goals (and it's not your fault—it's biology!)The survival vs. executive brain conflict that every entrepreneur facesThe thought-feeling-action-result cycle and how to interrupt patterns that don't serve youReal client example: How changing one thought about presentations generated significantly more business4 proven steps to build self-awareness and redirect non-serving thoughtsThe "future self" technique that creates the ultimate shortcut to your biggest goalsKey Insights

Send us a textYou bought a course, followed it exactly, and got zero results? You're not alone. Harvard Business Review reveals that 70% of strategic initiatives fail—not because the strategy is wrong, but because business owners implement them blindly without adapting to their unique circumstances.What You'll Learn The shocking statistic about why most business strategies failThe critical mistake 90% of business owners make when implementing new strategiesWhy your business stage, market, and clients matter more than you thinkThe medication analogy that explains perfect strategy adaptation3 key questions to ask before implementing any new strategyKey Insight

Send us a textDo you often find yourself wondering, "I have no idea how this client found me" or repeating the same mistakes (ex., accepting clients that are cheap super hard to work with)? In today's episode, Maggie reveals why successful service business owners think like scientists—and how mastering the art of looking back can transform your random wins into predictable, scalable success.Discover the critical CEO skill that separates thriving businesses from those stuck in cycles of feast or famine, and learn exactly how to become a student of your own business patterns.What You'll Learn✨ Why "I don't know how that happened" is sabotaging your growth and keeping you stuck in random results✨ The simple habit that transforms struggling service businesses into predictable success machines✨ How to track back every client win to understand what's actually working in your business✨ The difference between short-term and long-term business reviews (and why you need both)✨ Real client examples of discovering hidden patterns that led to breakthrough growth✨ The basketball analogy that explains why business gets easier as you develop these skillsKey Insights

Send us a textWhat if cutting your project timeline in half could make you MORE successful? Discover why constraints aren't limitations—they're forcing functions that spark breakthrough thinking and creative solutions.What You'll Learn:Why IKEA and Dropbox used constraints to dominate their industriesThe research behind "productive constraints"How limitations prevent complacency and force innovationA powerful challenge to transform your current project

Send us a textWhat's the difference between wanting a goal and truly OWNING it? In this powerful episode, Maggie reveals the transformational moment that shifted everything—when her biggest, most audacious goal was accidentally revealed during her Legacy Makers TV filming.Through her candid behind-the-scenes story, discover why hiding your dreams might be holding you back and how public declaration can become your greatest catalyst for achievement.BONUS: Maggie shares the big announcement that her Legacy Makers TV episode is now streaming on Inside Success TV, Apple TV, and Roku!What You'll Learn✨ The 3 levels of goal ownership: Need it vs. Want it vs. Own it (and why only one creates unstoppable momentum)✨ Why hiding your biggest goals keeps you playing small and extending timelines unnecessarily✨ The accidental moment that forced Maggie to own her most audacious goal publicly✨ How panic transformed into power when her secret goal made it into the final TV episode✨ The mindset shift from "I hope this happens" to "This WILL happen"✨ The balance between pursuing big goals and enjoying your current lifeKey Takeaways

Send us a textWhile everyone's still in summer mode, smart service business owners are preparing for the most profitable four months of the year. September through December is your "mini New Year"—fresh budgets, new priorities, and clients ready to invest before year-end.3 Ways to Prepare for Q4 Success:1. Launch Strategic MarketingCreate value-based campaigns targeting your clients' September-December challenges and goals2. Offer Year-End SpecialsDevelop "finish strong" packages or "2025 prep" services for existing and past clients3. Partner with EventsCollaborate with local fairs, online summits, or industry events happening this fallKey TakeawayThe last four months WILL be profitable—the question is whether YOU'LL be ready to capture that opportunity.

Send us a textAre you playing it safe with your dreams? In this powerful episode, Maggie shares key insights from her recent 10X Expansion Retreat about why your biggest goals should make you a little nervous—and how to set timelines that push you forward without shutting you down.Drawing from real client transformations and her own journey, Maggie breaks down the psychology behind why some of us tend to keep ourselves small and reveals the goal-setting framework that's helped clients double (and triple) their income.What You'll Learn:Why dreaming big is especially crucial for women (and how to overcome the fear of disappointment)The 10-year to 5-year timeline strategy that tricks your brain into believing bigger goals are possibleThe "Goldilocks Rule" for setting progress goals that stretch you without breaking youDisney's 3-focus area strategy and why "if everything is important, nothing is"How to break down big visions into daily actions that create compound growthThe fear test: How big dreams reveal limiting beliefs (and why that's actually good news)Key Takeaways:

Send us a textStop abandoning your goals the moment your first plan doesn't work perfectly! In this episode, Maggie reveals why so many business owners quit on their important goals when urgent tasks take over, and shares a simple 3-question framework to keep moving forward without starting over.Key Takeaways:• Why business owners abandon goals instead of adjusting plans• How to use the DREAM-PLAN-DO framework to stay flexible with your approach• 3 essential questions to ask when your plan isn't workingFeatured Framework: DREAM-PLAN-DOAction Step: Pick one abandoned goal and recommit to it this week - but permit yourself to adjust the how without abandoning the what.Connect with Maggie:Ready to build a business that works for you? Book your complimentary strategy session at https://www.stairwaytoleadership.com/

Send us a textEver wondered what it's really like to host your first business event? In this candid behind-the-scenes episode, Maggie shares the raw, unfiltered lessons from organizing and leading her very first in-person retreat—the 10X Expansion Retreat. From last-minute planning to unexpected challenges, discover what worked, what didn't, and what she'd do differently next time.What You'll Learn:• How a client's casual suggestion turned into a transformative business event• The 5 critical areas every event organizer must master (theme, venue, food, flow, vendors)• Why starting small was the best decision for a first-time event• The unexpected challenges that no one warns you about• How to turn your long-term vision into immediate opportunities• Real lessons from venue selection, timeline management, and vendor coordinationKey Takeaways:✨ Always visit your venue before booking (learn from Maggie's leap of faith!)✨ Less content is better than rushing through—plan for participation time✨ Food elevates the entire sensory experience for attendees✨ Over-communicate with vendors—assumptions lead to surprises✨ Small, intimate events can be more powerful than large conferencesPerfect For:• Entrepreneurs considering hosting their first event or retreat• Business owners wanting behind-the-scenes insights from event planning• Anyone curious about turning vision into reality• Service providers looking to add events to their business modelEpisode Highlights:• The serendipitous venue discovery story• Why the 10X theme created perfect client attraction• How meditation and grounding transformed the day's energy• The vendor management lessons that only experience teaches• Why this "accidental" event aligned perfectly with long-term visionFeatured Concept:The 10X Expansion philosophy based on Dan Sullivan's "10X is Easier Than 2X"—why thinking bigger requires becoming a different person, not just doing more of the same.Connect with Maggie:

Send us a textStruggling to stand out in a crowded market? The secret is letting clients try before they buy.' In this episode, you'll learn how to create irresistible free/low-cost offers for service businesses (like mini-workshops, service trials, or concierge audits) that convert leads into paying clients—without the hard sell. Letting your potential clients "sample" your services first removes the risk on their part and helps  you become the obvious choice. Service-based businesses, this one's for you, no matter if you are a brick and mortar, mobile, or virtual business!

Send us a textStruggling with productivity guilt every time you try to take a break? You're not alone. In this candid episode, Maggie shares her personal journey from corporate hustle culture to sustainable business success, revealing why high achievers feel guilty about rest and how to break free from this destructive pattern.What You'll Learn:• The hidden cost of productivity guilt on your business and life• Why we're only truly effective 6 hours a day• The difference between being busy vs. being impactful• Maggie's personal transformation from workaholic to balanced entrepreneur• A 5-step process to ditch productivity guilt for good• Real client success stories of business growth through better work-life balanceKey Takeaways:✨ Rest and recharge time isn't luxury—it's necessary for peak performance✨ Not all actions are created equal: focus on high-impact activities✨ Your business can grow while you're taking time off✨ It's a process that takes time, and that's completely normalFeatured Success Stories:• Client who took their first vacation in 7 years while growing business 25%• How taking Fridays off actually helped Maggie's business growthPerfect For:High achievers, ambitious entrepreneurs, small business owners struggling with work-life balance, anyone caught in hustle cultureReady to Break Free from Productivity Guilt?Book your complimentary consultation with Maggie to learn how to grow your business while creating the life you love.Connect with Maggie:

Send us a textSummer mornings on the deck remind Maggie of the deeper reasons behind starting Stairway to Leadership. In this heartfelt 3-minute episode, she shares the four core "whys" that drive her business and challenges you to get crystal clear on yours.In This Episode:• Why summer flexibility sparked a gratitude moment• The ripple effect of coaching real people who need it• The power of creative agency in business ownership• How time flexibility creates space for what matters most• Why combining purpose with profit has no limitsKey Takeaway:When you're crystal clear on your "why," every business decision becomes easier.Connect with Maggie:Ready to build a business that serves your deepest purpose? Book your free discovery call: https://calendly.com/maggie-s2l/discovery-callMore Resources:Website: https://stairwaytoleadership.comEmail: maggie@stairwaytoleadership.com

Send us a textReady to transform your relationship with sales and finally scale your service-based business? In this power-packed episode, Maggie reveals the 10 non-negotiable sales principles that separate struggling service providers from those who consistently grow and scale. Whether you're avoiding sales or ready to master it, these insights will change how you think about selling forever.What You'll Learn:✅ The mindset shift that transforms "helpers" into confident sellers✅ Why 95% of buying decisions are emotional - and how to use this ethically✅ Sales cycle secrets for different price points and service types✅ The trust-building formula that makes clients feel safe to buy✅ How to turn objections into opportunities (they're actually good news!)✅ The "selling at every touchpoint" philosophy that creates raving fans✅ Follow-up strategies that build relationships, not annoyance✅ Systems and processes essential for scaling beyond 6-figuresKey Takeaways:

Send us a textFeeling torn between growing your business and being present for your family this summer? You're not alone. In this quick bonus episode, Maggie tackles the "summer guilt" that plagues so many women entrepreneurs and shares the mindset shift that changes everything.What You'll Learn:✅ Why "summer guilt" isn't really about time - it's about the story you're telling yourself✅ The mental trap keeping you stuck between "good mom" and "successful CEO"✅ The 3-step action plan to create intentional summer boundariesKey Takeaway:"You don't have to choose between being a present mom and a successful CEO. You just need to be intentional about both."Your Action Step:What's one summer boundary you're going to set this week? Block it in your calendar right now - treat it like a non-negotiable client appointment.Ready to Stop the Summer Struggle?If you're tired of feeling guilty about working in summer OR stressed about taking time off, let's create a plan that works for your business and your family. Book your complimentary strategy call at https://www.stairwaytoleadership.com/Perfect for: Women entrepreneurs struggling with summer work-life balance

Send us a textHave you ever felt resistance to a business decision you knew would be good for growth? You're not alone. In this episode, Maggie delves into why our brains resist the very changes that could transform our businesses—and more importantly, how to overcome that resistance.Using real examples from her own wellness journey and a client's staffing challenges, Maggie reveals the science behind why change can be so challenging and shares her proven 5-step framework for overcoming discomfort to achieve breakthrough results.What You'll Learn:Why your brain is wired to resist business growth (it's not your fault!)The 3 core functions of your brain that create resistance to changeReal-world examples of resistance in action - from workout routines to staff realignment5 practical tools to overcome resistance and take action on important decisionsHow to plan and implement systems that make difficult changes easierWhy courage is the antidote to fear in business growthKey Takeaways:✅ Resistance is normal - Your brain is designed to conserve energy and avoid the unknown✅ Have a strong why - Connect your actions to your bigger vision and long-term goals✅ Know the cost of not changing - What will staying the same cost you?✅ Accept the discomfort - Fighting the resistance only creates more resistance✅ Build self-belief - You can learn anything and figure out any problem✅ Make it easier - Create systems and support to ensure consistencyFeatured Examples:Personal Story: Maggie's journey building a consistent workout routine despite resistanceClient Case Study: A production facility owner overcoming resistance to necessary staffing changes for business growthQuote to Remember:"Sometimes when we feel that knot in the stomach, that we really don't want to do something, you just need to take a breath and "gag and go". "We all have courage inside of us to do the things that feel scary, that feel impossible, that feel difficult."Ready to Break Through Your Own Resistance?If you're confronting a major change in your business and find yourself resisting the very things you know you need to do, Maggie can help. Book your complimentary strategy call with Maggie here - https://www.stairwaytoleadership.com/

Send us a textIn today's Maggie's Moment, Maggie dives into the critical but overlooked skill of expanding your emotional capacity—the key to navigating uncertainty, avoiding self-sabotage, and achieving 10X growth. Backed by neuroscience and 2023 studies, she reveals why traditional "hustle" fails and how to rewire your brain to thrive in the unknown.Key Takeaways:1️⃣ Why Emotional Capacity MattersThe brain's amygdala treats uncertainty as a threat, triggering fight/flight/freeze.Entrepreneurs with high emotional capacity are 3x more likely to hit big goals (2023 Entrepreneurial Psychology study).2️⃣ The “Pivot Protocol”Reframe failure as data (not identity) to recover 42% faster.3️⃣ How to Train ItRecognise and name the fear (e.g., “I'm scared I'll look stupid”) to disarm its power.Use the Dream-Plan-Do method to act before you feel “ready.”Featured in This Episode:

Send us a textIn this episode, you'll discover:The critical difference between fast action and rushed decisions that separates successful entrepreneurs from those who get left behindWhy taking 3 months to decide on a business name is costing you more than you thinkThe two powerful business concepts that will transform how you launch new services: MVP and LVCHow to make strategic decisions with courage while being willing to be imperfectReal examples of entrepreneurs who acted fast and scaled their businesses quicklyKey Takeaways:

Send us a textKey Points Covered in Today's Maggie's Moment1️⃣ The Motivation Hack You're MissingWhy discipline alone fails (and what Stanford research says works instead).Hershfield's finding: People connected to their future selves 2X success rates.2️⃣ How to “Meet” Your Future SelfThe VR study reported a 42% reduction in procrastination.Why most entrepreneurs see their future self as a stranger (and how to fix it).3️⃣ The Retreat as Your “Mindset Time Machine”How immersive experiences accelerate change (vs. solo journaling).What you'll take home: Clarity, community, and a 10X action plan.Ready to meet her? Join the 10X Expansion Retreat on July 25th, 2025: https://www.eventbrite.ca/e/10x-expansion-retreat-for-female-entrepreneurs-registration-1424847099029?aff=oddtdtcreator Limited to 25 women.

Send us a textHere's the reality: Most business owners are trapped in their own success. You've built something that depends entirely on you being present, available, and "on" all the time. But what if I told you that the most successful, scalable businesses are designed to run seamlessly whether the owner is in the office or on a beach in Bali? In this episode, I'm sharing the framework that transforms owner-dependent businesses into systematic, profitable operations that actually give you the freedom you started your business to achieve.What You'll Learn:• Why separating your personal identity from your business operations creates exponential growth• The systematic approach to building predictable revenue streams (with real client case studies)• How to train your clients to follow your processes from day one• The framework for creating team independence that reduces your daily workload• Why 90% structure + 10% flexibility is the sweet spot for scalable operations• The connection between documented processes and building a sellable business assetKey Insights:Professional Boundaries: Clear processes prevent you from making emotional business decisions that compromise resultsRevenue Predictability: Systematic client management creates consistent cash flow patternsClient Education: Establishing expectations upfront eliminates pushback and creates smoother operationsTeam Empowerment: Documented processes build confident, independent team membersAsset Building: Structured operations create tangible business value beyond just revenueReal Business Transformations:• Home services entrepreneur who learned why skipping proven processes costs time and money• Virtual assistant who stabilized unpredictable income through systematic client renewals• Team leader who reduced daily interruptions by implementing clear operational guidelinesYour Strategic Next Steps:Audit one key business function where you're currently improvingDocument your actual process (not your ideal process)Test and refine with your next client interactionMeasure the consistency of resultsProfessional Insight:"The freedom you're seeking as a business owner isn't found in flexibility—it's built through intentional structure and systematic processes."Ready to implement freedom systems in your business and start scaling sustainably? Book a  complimentary consultation with Maggie here - https://www.stairwaytoleadership.com/

Send us a textIn today's Maggie's Moment, You'll Learn:The real reason women scale back their dreams (hint: it's not lack of drive)Why fear of being seen as "greedy" or "mean" holds us back from successHow going big actually inspires others and creates a ripple effectWhy you can build the business you want while staying true to your valuesKey Takeaway:When women stop playing small and start dreaming big, we don't lose our kindness or values - we become examples that permit others to do the same.Your Action Step:Reflect on one big dream you've been scaling back. What would change if you knew that pursuing it could inspire another woman to go boldly after her dreams too?Ready to Go Bigger?Join me at the 10X Expansion Retreat on July 25th, 2025, in person, where we'll dive deep into overcoming these barriers and creating the bold, values-aligned business you deserve. Spots are limited. Secure yours here -  https://www.eventbrite.ca/e/10x-expansion-retreat-for-female-entrepreneurs-registration-1424847099029?aff=oddtdtcreator

Send us a textEPISODE OVERVIEW:Marketing brings clients in, but what if your business is like a leaky balloon? No matter how much water (leads) you pour in, it keeps leaking out. In this episode, Maggie reveals 10 non-marketing ways service-based businesses lose clients and leave money on the table, especially crucial for businesses scaling past six figures.KEY TOPICS COVERED:The 10 Ways You're Losing Clients:Not Offering Next Appointments - Make rebooking easy at service completionMissing Email Marketing - Nurture relationships between visitsPoor Sales Skills & Process - Transform 30% conversion to 80% like Maggie's home services clientTransactional Mindset - Focus on experience, not just transactionsWrong Staff Hiring - Look beyond technical skills to attitude and culture fitInadequate Staff Training - Align team with mission, vision, and brand valuesNo Cancellation Policy - Professional policies show structure and professionalismPoor Follow-Up Systems - Reminder systems and rebooking processesLack of Relationship Building - Connection creates loyalty beyond price competitionMissing Upsell Opportunities - Proactively identify and address additional client needsFEATURED SUCCESS STORY:Home services business owner increased conversion rate from 30% to 80% through improved sales process and discovery conversations.KEY FRAMEWORKS MENTIONED:T.O.P. CEO Formula - Maggie's signature scaling systemThe Leaky Balloon Analogy - Why marketing alone isn't enough for sustainable growthGOLDEN NUGGETS:• "When you live and breathe your mission and vision, and your team does too, that's when you stay aligned and grow the fastest"• "It's not just about helping with back pain or glowing skin - it's about how clients feel when they interact with your brand"• "Connection creates loyalty - clients won't leave for cheaper prices when they feel like you're almost friends"ACTION STEPS:Audit your client journey from discovery to post-serviceImplement next-appointment booking at service completionReview your sales process and conversion ratesEvaluate staff training on brand values and client experienceCreate systematic follow-up processes for cancellations and rebookingCONNECT WITH MAGGIE:Ready to plug the holes in your business and scale sustainably? Book a complimentary consultation to discuss what's stopping you from scaling without burning out -https://www.stairwaytoleadership.com/

Send us a textToday, Maggie shares a powerful reminder about staying connected to your business's core purpose. When we're constantly firefighting and focusing only on immediate tasks, we lose sight of what truly matters - our Mission and Vision.Key Takeaways:• Why successful entrepreneurs lose track of their WHY• The difference between Mission (how you help people) and Vision (your 10-15 year legacy)• How Mission and Vision alignment accelerates business growth• The importance of team alignment with your core purposeYour Action Step:Take 30 minutes this week to revisit and reconnect with your mission and vision. If you don't have them clearly defined, it's time to create them.Connect with Maggie:Ready to create or refine your mission and vision statements? Maggie helps service-based business owners build powerful foundations for sustainable growth.Connect with her via https://www.stairwaytoleadership.com/

Send us a textToday's episode is a replay of the training Maggie ran. If lately you have been feeling:Exhausted and overwhelmed (or)Demotivated and purposeless (or)Questioning your current professional pathThen this episode is for you. Outside of hearing more of Maggie's burnout story, you'll learn: Why you can't "just push through" burnout (and how to start recovering your energy first)3 science-backed tools to rebuild mental clarity and emotional resilience—so you can finally think straight about your careerHow to evaluate your options with confidence: Stay and thrive in your current role/ business, pivot to a new career/ niche/ offering, or explore entrepreneurship—without rushing into a decision you'll regretAnd if you'd like to get a BONUS Guide to Creating 10 Weekly Hrs in 10 Mins then head to Maggie's website and sign up for her newsletter - https://www.stairwaytoleadership.com/

Send us a textWe're halfway through 2025 - time for your most important business review yet. While most entrepreneurs focus on improving their numbers, the real breakthrough comes from upgrading the CEO within themselves first. Maggie shares why your first six months don't determine your success and reveals the one question that can transform your second half.KEY TAKEAWAYS:• Why being "behind" on your 2025 goals might actually be an advantage• The difference between reviewing your business vs. reviewing yourself as a leader• How to identify the leadership gap between where you are and where you need to be• Why pivots happen faster when you own your own business• The CEO-level question that changes everything: "Who were you vs. who do you need to become?"ACTIONABLE STEPS:Pause and reflect: Who were you as a leader in the first 6 months?Define: Who do you need to be in the second half to hit your goals?Identify the gaps between these two versions of yourselfChoose ONE leadership behavior to implement starting tomorrowCONNECT WITH MAGGIE:Ready to bridge the gap between who you are and who you need to become? Explore Maggie's T.O.P. CEO Framework at https://www.stairwaytoleadership.com/This episode is part of Maggie's Moment - your weekly dose of quick, actionable business insights in 3 minutes or less.

Send us a textHow to spot red flags early, set boundaries, and turn challenging clients into growth opportunitiesEpisode Summary:Do you dread working with certain clients but can't tell if they're demanding (good for growth) or difficult (bad for business)? In this episode, Maggie breaks down the critical differences between the two and shares her proven 3-step process to identify, manage, and—when necessary—part ways with high-maintenance clients. Learn how to protect your boundaries, improve your services, and focus on clients who respect your work.Key Takeaways:Demanding vs. Difficult ClientsDemanding clients push you to improve, pay on time, and respect agreements—they're worth keeping!Difficult clients drain your energy, break boundaries, and are impossible to please.The 3-Step Process to Manage ThemStep 1: Spot the Red Flags EarlyUnreasonable expectations, chronic indecision, or refusal to follow processes.Step 2: Set Boundaries (and Stick to Them)Communicate clearly, document agreements, and don't over-accommodate.Step 3: Decide—Fix or Fire the RelationshipSalvage relationships with fair clients; gracefully exit toxic ones.Pro Tips for Service ProvidersTurn demanding clients into growth opportunities by refining your processes.Never let difficult clients dictate your business model—prioritize your well-being and other clients.Quotable Moments:“Demanding clients make you better; difficult clients make you bitter.”“Your boundaries teach clients how to treat you.”“Fire clients who cost you more than they pay you—in time, energy, or sanity.”Call to Action:Apply the 3-step process to your most challenging client this week.Share your stories! Have a client dilemma? Email Maggie at maggie@stairwaytoleadership.comSubscribe & Review if this episode helped you—it means the world!Follow Maggie:Website: https://stairwaytoleadership.comInstagram:https://www.instagram.com/maggie.perotin.s2l/LinkedIn: https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/Tag a business owner who needs to hear this!

Send us a textDiscover 4 zero-cost strategies that separate true professionals from their competition and build lasting client trust. These foundational practices transform how clients perceive your business and create the credibility needed for premium positioning.Key Topics Covered:• Honor Your Commitments - From punctuality to project delivery, consistency builds credibility• Regulated Emotional State - Show up with calm confidence that allows you to be present and logical• Proactive Communication - Anticipate challenges and communicate solutions before problems escalate• Own Your Mistakes - Take full responsibility without deflecting to build respect and credibilityReady to implement professional systems that attract premium clients? Book your complimentary consultation here - https://www.stairwaytoleadership.com/

Send us a textIn this episode of the Diamond Effect Podcast, Maggie Perotin dives into a critical challenge many business owners face: the limitations of trying to grow your business completely on your own. Inspired by a conversation with a client who recently moved her beauty service business from a home-based operation to a commercial location, we explore why seeking expert help isn't a sign of weakness—it's a strategic advantage.What You'll Learn:- Why the "do-it-all-yourself" mindset can become your biggest growth obstacle- The hidden costs of learning everything through trial and error- How expert guidance helps you avoid business-threatening mistakes- The 5 key benefits of building a strategic support system- Why even the most successful CEOs rely on teams of advisorsEpisode Highlights:[00:00:00] Introduction: The transition challenges when moving from home-based to commercial business[00:02:00] The psychological barriers to asking for help as high-achievers[00:04:00] Finding the balance: When to figure things out yourself vs. when to seek expertise[00:06:00] The high cost of hiring mistakes in service businesses[00:08:00] How successful CEOs structure their support systems[00:09:00] 5 Key Reasons Not to Go It Alone:1. Avoiding costly mistakes that threaten business survival2. Resolving business challenges faster with expert perspectives3. Identifying blind spots you can't see on your own4. Combating entrepreneurial isolation and burnout5. Creating accountability that accelerates growth[00:18:00] Research shows 65% higher goal achievement with proper accountabilityKey Statistics Mentioned:- 23% of startups fail due to not having the right team of advisors (CB Insights, 2023)- Solo founders are 2.3x more likely to fail than those with co-founders or advisors (Harvard Business Review, 2021)- 45% of entrepreneurs report high stress levels (Gallup, 2022)- People are 65% more likely to achieve goals with proper accountability (American Society of Training and Development)Resources Mentioned:Episode 162: 8 Reasons Why You Wouldn't Want a Business CoachConnect With Me:Ready to stop doing it all alone? Book a complimentary consultation to see how strategic support can accelerate your business growth with fewer mistakes and less stress.Book Your Free Consultation → https://calendly.com/maggie-s2l/discovery-callShare Your Thoughts!Did this episode resonate with you? What's one area where you could benefit from expert guidance? Share your thoughts on social media and tag @maggie.perotin.s2l

You're doing all the right things… except THIS. In today's Maggie's Moment, discover the silent killer stalling your business (hint: it's not the economy) and the mindset shift to unlock growth, even when it feels impossible.Key Takeaways:✅ The #1 myth solopreneurs believe (that's holding them back)✅ Why “hard work” isn't enough in a shifting economy✅ How to spot if you're stuck in “old ways” thinking✅ The pivot question to ask yourself TODAYQuotable Moment:“Growth isn't about effort. It's about strategy. The economy's just an excuse—the real bottleneck? YOUR thinking.” —Maggie PerotinFollow Maggie and watch the video version: https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/https://www.instagram.com/maggie.perotin.s2l/

In this episode, Maggie Perotin explores how journaling can be indispensable in your high-performing CEO toolkit. From Bill Gates to Sarah Blakely, successful business leaders use journaling to foster creativity, solve problems, and maintain peak performance.What You'll Learn:The science-backed benefits of journaling for entrepreneursFour powerful journaling methods that boost business performanceHow handwritten journaling improves memory, creativity, and problem-solvingSimple techniques to incorporate journaling into your daily routineKey Benefits of Journaling Discussed:Emotional regulation and stress reduction - Process emotions to reduce overwhelmEnhanced self-awareness - Gain deeper insights into your thoughts and decision-makingImproved problem-solving and creativity - Create space for breakthrough business ideasHealth benefits - Boosted immune function, lower blood pressure, and better sleepIncreased productivity - Better organization, goal-setting, and motivationFour Journaling Methods for Business Owners:Mindset Maintenance Journaling - Daily gratitude and celebration practice (10 minutes before bed)Idea Development Journaling - Brainstorming solutions and developing intellectual propertyOrganizational Journaling - Weekly planning and project managementTransformational Journaling - Brain dumps and prompted reflection for personal growthFeatured Quote:"As business owners and leaders, our business cannot outgrow us. We must first grow for the business to deliver the results we want."Resources Mentioned:DREAM-PLAN-DO JournalResearch by psychologist James PennebakerMueller & Oppenheimer Research (2014)Baikie & Wilhelm Research (2005)Michigan State University researchTake Action:Ready to transform your business through journaling? Join Maggie's journaling challenge!Book a consultation to learn how to combine personal development with business coaching for maximum results.Connect with Maggie:Visit stairwaytoleadership.com to learn more about coaching options and the Diamond Effect Group.

Are you transitioning from solopreneur to a small business owner with a team? This episode is your practical guide to effective leadership, whether you're hiring your first virtual assistant, building a small team of contractors, or hiring a few full-time employees.

Discover why consistency isn't about willpower or time management - it's about something much more fundamental. Through a real client story, Maggie reveals the two key elements that make or break your consistency efforts.

In today's Maggie's Moment, Maggie smashes the myth of "passive income" and reveals why most entrepreneurs waste years chasing it. Learn the 3 hard truths about building real scalable income—without the guru hype.Passive income isn't real. Here's why:Truth #1: Passive = Pre-Loaded Hustle (the hidden work no one talks about).Truth #2: Focus on leverage, not laziness (scalable vs. "set-and-forget").Truth #3: Your time is your best asset (skills > systems).

In this value-packed episode, Maggie shares her practical approach to implementing AI in your service-based business, drawing from her extensive leadership experience in technology adoption and business scaling.Key Insights:• Why AI is like training your delegation skills (and how this prepares you for future team growth)• The "10X output" framework for solopreneurs and small business owners with limited budgets• How to maintain your authentic voice while leveraging AI tools• 4 practical areas where AI can amplify your business today

Tooday, I share 3 key mindset shifts that directly impacted my business revenue and can transform yours too.Key Insights:• Why successful businesses still face challenges and how this knowledge makes you a better leader• The "Rock Behind You" principle: How to stop letting past results limit your future potential• Why consistency trumps trendy strategies (especially for introverts!)

In today's short yet highly valuable episode, Maggie discusses how every employee in your small business can contribute to sales growth, whether directly or indirectly. Learn how to maximize your team's potential to drive business growth and increase revenue.Key Points:Indirect Contributions to SalesTime and cost efficiency through proper delegationValue of outsourcing administrative tasksROI calculation on CEO timeDirect Customer Contact OpportunitiesReception and front desk staff's role in salesImportance of asking questions and active listeningIdentifying additional service opportunitiesCustomer Journey EnhancementBooking follow-up appointmentsOffering membership optionsCreating intentional client experiencesService ExcellenceInvesting in staff training and skill developmentCombining technical skills with customer service Natural upselling through understanding client needsBusiness Culture ImpactEmployee advocacyWord-of-mouth marketing through satisfied staffTeam members as brand ambassadorsKey Takeaway:"Every employee you hire in your small business is an investment and needs to contribute directly or indirectly to the growth of your business."Action Step:Before delegating tasks, conduct a cleanup exercise to ensure you're outsourcing valuable activities that contribute to business growth.Resources:Book a free consultation with Maggie to:Map your customer journeyDevelop employee training programsEnhance customer serviceImprove sales processesConnect with Maggie:• Book a Discovery Call: https://calendly.com/maggie-s2l/discovery-call• Email: maggie@stairwaytoleadership.com• Website: https://stairwaytoleadership.com#BusinessGrowth #TeamDevelopment #Sales #CustomerService #BusinessStrategy

Today, Maggie shares a powerful perspective on what truly drives business growth amidst the distracting political climate in Canada and the US.Key Points:• Why political drama and exciting news can pull us away from business fundamentals• The real, "boring" activities that consistently generate revenue• How habits and systems create sustainable business successQuotable: "Your business grows in the quiet moments between the excitement."Resources Mentioned:• T.O.P. CEO Framework - Maggie's signature system for sustainable business growthConnect with Maggie:• Book a Discovery Call: https://calendly.com/maggie-s2l/discovery-call• Email: maggie@stairwaytoleadership.com• Website: https://stairwaytoleadership.com#BusinessGrowth #BusinessSystems #Entrepreneurship #BusinessSuccess #SmallBusinessTips

In this value-packed episode, Maggie Perotin breaks down the three essential areas of self-development that every entrepreneur needs to focus on to achieve sustainable business growth. Discover why your business can't outgrow you and how developing these critical areas leads to faster, more sustainable success.What You'll Learn:Personal Development as a Human Entrepreneur• Mindset foundations: embracing failure, making fast decisions, and maintaining focus• Physical wellbeing: nutrition, movement, and rest for sustained energy• Spiritual growth: building faith and self-belief in entrepreneurshipBusiness Leadership Skills• Essential CEO capabilities• How to identify and fill skill gaps• The importance of leading by example• Why confidence matters in hiring and team buildingIndustry-Specific Expertise• Staying innovative in your field• Continuous learning strategies• Creating more value for clients through expertiseKey Insights:✦ The three crucial mindset shifts that accelerate business growth✦ How personal development directly impacts business success✦ Why mastering business skills is essential for scaling✦ The connection between self-development and effective leadership

In Today's Maggie's Moment, Maggie Perotin shares three transformative self-development principles that could have changed the trajectory of her early career and life. These timeless insights are valuable for entrepreneurs and professionals at any stage of their journey.Key Takeaways:• Being proactive vs. reactive: Learn the power of intentional goal setting and weekly planning• Focus on controllable factors: Discover how to redirect energy from external stressors to actionable progress• Prioritize self-care: Understand why filling your own cup first is crucial for sustainable success

In this episode, Maggie pulls back the curtain on her signature program, the Diamond Effect Group. She shares the story behind its creation and how it helps service-based business owners create sustainable 5K+ months without burnout.Key Highlights:The origin story: How Maggie's corporate burnout led to creating a program she wished existed when starting her businessWhy does the program run for 12 months, and what is the strategic reasoning behind each quarter's focusThe four key components that make Diamond Effect Group unique: • Personalized implementation through weekly coaching • Leadership identity development from day one • Strategic network building and win-win relationships • Recession-proof business skill buildingSuccess Stories Mentioned:Stephanie: Excel expert who built a successful business through strategic networkingPaola: Event decorator who scaled her business while maintaining work-life balanceGlory: Therapy practice owner who successfully expanded her teamProgram Structure:Quarter 1: Foundation building and fast growthQuarter 2: Marketing mastery and consistent lead generationQuarter 3: Sales optimization and systems developmentQuarter 4: Sustainable scaling and legacy buildingInvestment: $2,500 for 12 months with payment options availableSuccess Guarantee: Additional 3 months of support if neededResources Mentioned:Website: https://www.stairwaytoleadership.com/diamond-effect-groupFrameworks included: • DREAM-PLAN-DO coaching model • Time on Demand Framework • Strategic Consistency Method • Premium Pricing Formula • Client Attraction and Qualification Process • Relationship Ripple EffectReady to transform your side hustle into a thriving business? Visit https://www.stairwaytoleadership.com/diamond-effect-group to learn more and book a free consultation with Maggie.#DiamondEffectGroup #BusinessCoaching #Entrepreneurship #SmallBusiness #BusinessGrowth

In this quick bonus episode, Maggie Perotin shares a powerful strategy for spring cleaning your business schedule. Learn how to identify and eliminate time-wasting activities that secretly sabotage your productivity and business growth.Key Points Covered:• Why your calendar might be as cluttered as an overstuffed closet• The 30-minute block tracking method for time audit• Three main time-clutter culprits to watch for• Real client success story: How reallocating 5 hours led to doubled consultation callsAction Steps:Track all activities in 15-minute blocks for one weekIdentify tasks done out of habit vs. necessityList activities that could be delegated or eliminatedAlign time blocks with quarterly goalsResources Mentioned:• Free Webinar: "Side Hustle Transformation Blueprint" - April 8th at 11 AM• Time on Demand FormulaQuote from the Episode:"We accumulate time-wasting tasks like we collect promotional pens – they just keep multiplying when we're not looking!"Connect with Maggie:• Website: stairwaytoleadership.com• Email: maggie@stairwaytoleadership.com• Instagram: @maggie.perotin.s2lCTA:Register for the "Side Hustle Transformation Blueprint" webinar to learn how to create massive momentum in your business, even with limited hours. Perfect for entrepreneurs balancing business growth with full-time commitments.

Guest: Paola Di Fonzo, Owner of BallooniqueWhat started with a $30 DIY balloon project during maternity leave has blossomed into Balloonique - a flourishing event decor company serving the GTA. In this episode, Paola shares her entrepreneurial journey, proving you don't have to choose between family dreams and business success.

In this quick bonus episode, Maggie shares her journey of turning perceived business limitations into unique advantages.Key Points:• Starting a business in your 40s can be your advantage, not a setback• How being an immigrant with an accent became a memorable brand feature• Converting introvert tendencies into authentic connection strategies• Transforming limited social media experience into a genuine approach

In this episode of the Diamond Effect Podcast, we dive into the power of strategic relationship building in business development and sales. Learn how cultivating meaningful business relationships can create opportunities that no paid advertising can match.Key Takeaways:• The African proverb rings true: "If you want to go fast, go alone. If you want to go far, go together."• Strategic relationship building is crucial for long-term business success• Success comes from focusing on select, valuable relationships rather than trying to connect with everyoneMy Early Sales Story:✦ Started in the fashion industry sales with no experience✦ Became top salesperson within a year✦ Success came through strategic relationship building✦ Focus on learning client needs and providing solutionsReal-World Example:• RBC Women of Influence Award nomination process• Importance of community relationships beyond clients• Value of diverse business connectionsAction Steps for Listeners:Identify potential strategic relationships for your businessPlan how you can add value firstCreate a consistent touchpoint strategyIntegrate relationship building into your broader business strategy

Are you doubting whether your side hustle could ever replace your corporate salary? I get it. Five years ago, I was sitting in my corporate office, wondering if my coaching business would ever be more than just a dream...Back in 2019, my reality looked like this:• Leading a high-stakes corporate team• Starting my coaching journey• Completing my MBA• Raising young school-aged children during COVIDThe doubt and overwhelm were real. But then everything changed when I developed: