Podcasts about tacticsthe

How can one's personal experiences with life and meaning translate into corporate leadership and a legacy of meaning? In this powerful conversation on the Spirituality in Leadership podcast, Andrew Cohn sits down with Steve Hart, educator, leadership coach, musician, and former executive at the Federal Reserve Bank of Philadelphia, to explore the deep connection between the human spirit, meaningful work, and adaptive leadership.Steve opens up about a transformative near-death experience that reshaped his entire life, and how that moment of awakening fuels his mission to infuse workplaces with soul, trust, and purpose. Steve brings wisdom, warmth, and clarity from his early days as a special education teacher to leading large-scale cultural shifts in government and nonprofit organizations.You'll hear about the surprising lessons leadership can take from nature (particularly Zoysia grass!), how reflection becomes a gateway to growth, and why trust is the bedrock of real transformation. Whether you're leading a team or navigating your inner shift, this episode is a blueprint for blending practical leadership with deeper personal truth.Key TakeawaysWhy leadership starts with trust, not tacticsThe “warrior and artist” polarity is one that every great leader must balanceSteve's near-death experience and how it sparked a lifelong transformationHow to lead organizational culture shifts with empathy and visionWhat quantum physics and zoysia grass can teach us about changeThe role of reflection and safe spaces in leadership developmentHow places like Cranaleith Spiritual Center (https://cranaleith.org) offer renewal for leaders and frontline workers alikeIn This Episode:[00:00] Introduction and near-death experience[00:14] Leadership foundations in special education[00:34] Podcast introduction and guest overview[01:09] Steve Hart's leadership journey[03:20] Connecting spirituality and leadership[05:23] Special education insights and leadership[10:20] Transforming leadership at the Federal Reserve[20:21] Personal transformation and near-death experience[27:11] Spiritual experiences and family connections[27:49] Discovering Life After Life[28:14] Introduction to Cran Oleth[28:25] The history and mission of Cranaleith[30:20] Personal reflections and leadership at Cran Oleth[32:58] Connecting spirituality with corporate leadership[42:43] Adaptive leadership and organizational change[48:34] Final thoughts and resourcesResources and LinksSpirituality in Leadership Podcasthttps://podcasts.apple.com/us/podcast/spirituality-in-leadership/id1713365406Steve HartWebsite: https://www.theprofessionaldevelopmentgroup.com/Cranaleith Spiritual Center: https://cranaleith.org/Andrew CohnWebsite: https://www.spiritualityinleadership.com/LinkedIn: https://www.linkedin.com/in/andrewcohnusa/Music: Kodiak: https://open.spotify.com/artist/4rURKtnJr3jeHvZ0IVRQCe

Texas, my home, has been a battleground over the soul of the American Dream as it pertains to immigrants from around the globe. I want to use whatever platform I have to educate myself and my audience about things that matter to me. Right now, our laws are eroding around us and immigration attorneys like my guest in this bonus episode are part of a group fighting for the vulnerable every day.Kate Lincoln-Goldfinch (aka Abogada Kate) is an immigration attorney in Austin, TX, serving families and individuals through the complicated and sometimes harrowing immigration process. In this conversation we cover:How the day to day work of an immigration law office has changed since November 2024 and since Trump took officeHow our rule of law has eroded and what advice Kate would have for citizens and non-citizens during this unstable periodThoughts on the Mahmoud Khalil caseHow the legal profession is responding to the Trump administration's tacticsThe process of becoming a US citizenThe prospect of overhauling our immigration systemThe beauty of being a country of immigrantsHow attitudes about labor can shape the immigration conversation for better and for worseHow we can protect non-citizens and permanent residentsIf you would like more resources on the rights of immigrants, go to https://www.abogadakate.com/safety/ to download guides on what to do if an immigrant is approached at home, at work, in their cars, etc.

Send us a textIn this eye-opening episode, Joey Pinz and cybersecurity expert Martin Zugec delve deep into the ransomware ecosystem, exploring the cultural and economic factors driving cybercrime. Martin shares his unique insights on how motivations vary globally, with financial gain and resentment fueling much of the activity in Eastern Europe and Russia.

This week, Jim is joined by Natalie Ellis of Bossbabe to talk about how to grow an engaged community in 2023. Things get tactical as Natalie discusses the importance of focus and developing content systems.  TOPICS DISCUSSED IN TODAY'S EPISODEFocusing on one channel: Youtube, Email, or PodcastThe value of quality contentCommunity building tacticsThe difference between audience and community Content MachinesPersonal growth and evolutionResources:BossbabeGrowth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's TwitterAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

“AI can summarize a conversation. You can have AI help you on the video editing side to spin out a lot of different pieces. There are a lot of different things that we'll be able to do. But I do believe that one to one conversation will always be a big part of marketing,” says Tristan Pelligrino, Co-founder of Marketers in Demand.In this episode of The Content Cocktail Hour, our guest is Tristan Pelligrino, co-founder of Marketers in Demand, a holding company that includes three unique agencies – Spoke, a content writing agency; Motion, specializing in video series and podcasts; and New North, focused on broad growth marketing. Tristan shares his expertise on serving small, scrappy marketing teams and the evolving landscape of B2B marketing, especially in the age of AI. We'll also discuss the essence of effective marketing amid budget constraints and heightened goals. In this episode, you'll learn:The challenges and pressures faced by small marketing teams and how to integrate AI for efficiencyImportance of building relationships and learning through various tacticsThe challenge of balancing focus between client's branding and own brandingResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Tristan on LinkedIn: https://www.linkedin.com/in/tristanpelligrino/ Check out Marketers in Demand: https://marketersindemand.com/Timestamps:00:00 Intro00:41 Meet Tristan Pelligrino03:37 Challenges for small marketing teams05:15 The importance of shipping work08:33 Balancing client work and self-promotion11:00 AI in marketing15:44 Unpopular opinions in B2B marketing

In today's episode, Emily Lynn Paulson - author and former top-level MLM rep - joins us to discuss the insidious nature of multi-level marketing (MLM) companies. Emily shares her journey from being a top seller to becoming a vocal critic, shedding light on how these organizations exploit individuals' shame and vulnerabilities, and create unrealistic expectations of success.We share some of our experiences and insights as a powerful critique that some may find controversial or offensive. We explore how MLM manipulates individuals by promising financial freedom, community, and personal fulfillment, and “free” cars, while often delivering the opposite, steeped in white supremacy and body shaming. As a former high level insider, Emily exposes the reality behind the glossy success stories and highlights the importance of reclaiming one's self-worth and intuition.This episode is a must-listen for anyone who has been touched by MLM, might be involved in one, or is curious about the true impact of these organizations.“Everything in an MLM is meant to break down your intuition.”- Emily Lynn Paulson“The goal is to get people to sign up as a distributor. In every MLM everywhere, that is the goal. And the products are just the gateway to get you into the business model.”- Emily Lynn PaulsonThis week on Here's the Deal:The problematic structure of MLM: how the "multi-level" aspect inherently sets most participants up for failureEmily's personal journey from an MLM top seller to a criticThe dangerous impact of MLM on mental health, particularly in the wellness industryThe false promise of financial freedom and community, and how these are used to lure vulnerable individualsThe cult-like practices used in MLM, including the use of Steven Hassan's BiTE model to understand their control tacticsThe reality behind the “free” car programs and other incentives that often lead to financial strain rather than benefitThe deceptive nature of signing up for MLMs “just for the discount”The pervasive body shaming and unrealistic health standards promoted by wellness MLMThe role of alcohol in MLM culture and how sobriety helped Emily see the reality of her involvementConnect with Emily Lynn Paulson:Highlight Real by Emily Lynn PaulsonHey Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing by Emily Lynn PaulsonJoin the Sober Mom Squad CommunityThanks for tuning in to this week's episode of Here's the Deal: Fitness, Nutrition, and Mindset for People Who Don't Want Life to Suck, where we challenge the common understanding of what it means and what it takes to be fit and healthy! If you enjoyed this episode, don't forget to subscribe and leave a review wherever you listen to your favorite podcasts.Apple Podcasts | SpotifyBe sure to share your favorite episodes on social media and tag us!Join Iris Deadlifts on Instagram, Meri on Instagram, and Amy Rudolph on Instagram.

Imagine being able to captivate guests from around the world with the sheer allure of your vacation rental's location. What if you could weave the unique charm, cultural richness, and natural wonders of your area into an irresistible narrative that resonates deeply with travelers seeking authentic experiences? This episode unveils the secrets to doing just that, empowering you to harness the power of your locale and skyrocket your direct bookings.With practical insights from seasoned industry experts, you'll discover how to uncover the distinct selling points of your destination. From quirky local trivia and traditions to breathtaking landscapes and hidden gems, learn to craft a compelling story that transports potential guests to your doorstep before they even arrive. Prepare to be inspired by real-world examples of hosts and managers who have mastered the art of leveraging their location's appeal through engaging websites, captivating social media content, and the magic of storytelling.It isn't about hot tubs or fire pits or a house that lives. This is about the unique experience your guests will have when they stay with you. - Jenn BoylesIn this podcast episode, I was joined by Annette Arsenault, owner and manager of Quayside Quidi Vidi Vacation Rental in St. John's, Newfoundland and Labrador and Kendra Badoe, vacation rental property manager at Suite Harmony in Ontario. Connect with Annette Arsenault and Kendra Badoe:Annette Arsenault, Quayside Quidi Vidi Vacation Rental, Newfoundland: https://quaysidequidividi.com/Kendra Badoe, Suite Harmony, Ontario: https://www.suiteharmony.ca/Here's what you can expect to gain from this episode:Strategies for identifying and showcasing the unique allure of your areaTips for crafting an online presence that resonates with your target audienceInsights into leveraging local blogs, social media reels, and community-building tacticsThe numerous benefits of cultivating direct bookings, including increased control, personalized guest interactions, and exclusive rewards for loyal customersThe key moments in this episode are:00:00:00 - Introduction to Direct Booking Success00:01:11 - The Canadian Advantage00:05:21 - Leveraging Your Location00:11:06 - Importance of Direct BookingsFREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin Jenn's free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

About Oliver Wolf:Oliver Wolf, a devoted family man, co-founded Beyond the Peak Inc., a premier Conscious Sales Agency, as well as The Conscious Sales Institute which facilitates the Conscious Sales Training Program and the Lead Optimization System. Both establishments advocate for a shift in selling practices, promoting a conscious-based approach that emphasizes genuine transformation rather than manipulation.With more than 15 years of entrepreneurial experience that commenced in Montreal, Oliver has journeyed from challenging times to become a beacon of inspiration. At just 31 years old, he has consistently ranked among the top 1% performers in every venture he's embraced, breaking records along the way at College Pro, CUTCO, Scholars at Your Service, The Better Software Company, and more. Currently, his dedication is channeled towards propelling Beyond the Peak Conscious Sales Agency to become a $10M Ottawa-founded business. Oliver aims to position the agency as the definitive outsourced sales solution for coaches, consultants, and thought-leaders aspiring to scale their businesses beyond 7 figures, both sustainably and holistically.In this episode, Jennie Bellinger and Oliver Wolf discuss:The journey from being a purposeless drug dealer to finding purpose in legal business and salesThe shift towards conscious sales and distinguishing it from manipulative or unconscious sales tacticsThe mission of empowering people to make buying decisions that align with their highest selvesThe difference between conscious selling and relationship sellingGuided meditation for salespeople to get into the right state of mind before important meetingsKey Takeaways:Conscious sales focus on creating a connection to support the client in making a transformational buying decision.The key to conscious sales is to focus on bringing value to the customer and having the courage to call them forward, while remaining unattached to the result.The Conscious Sales Methodology is a model and method that can be implemented to operate at a higher level.The Hero Questions framework allows for navigating sales conversations in a natural, non-scripted way to create genuine connections. "Everything is sales, right? It's every conversation, every time you're having an engagement about something, at the end of the day, you're, you're selling something.” –Oliver Wolf Uncover, and learn the highest-paid skill of sales; asking the right questions, at the right time. Learn how to effortlessly guide your prospects to a buying decision aligned with their best interests!Link: https://www.conscioussales.com/Hero-Questions CONNECT WITH OLIVER:LinkedIn URL: https://www.linkedin.com/in/oliverwolfv/CONNECT WITH JENNIE:Website: https://badassdirectsalesmastery.com/Email:  jennie@badassdirectsalesmastery.comFacebook personal page: https://facebook.com/jbellingerPLFacebook podcast page: http://facebook.com/BadassDirectSalesMasteryFacebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMomsInstagram: https://instagram.com/BadassDirectSalesMasteryPersonal Instagram: https://instagram.com/jenniebellingerLinkedIn: https://linkedin.com/in/BadassDirectSalesMastery Show Notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Noam Segal has led research at companies like Meta, Airbnb, Wealthfront, Twitter, and most recently Upwork. He also teaches the #1 user research course on Maven. So this episode is a masterclass in user research. We discuss:How to conduct better interviewsThe keys to an effective research planHow to become a masterful research storytellerHow AI is creating a new wave of research toolsWhen to rely on qualitative vs. quantitative tacticsThe modern user research tools you need to know aboutHow to ensure research is integrated in the product processNoam's modern research tech stack:SprigGenwayDscoutSteve Portigal's book: Interviewing users (how to uncover compelling insights)Mr. Beast's YouTubeLenny's Podcast with Judd Antin: The UX research reckoning is here

How would you respond if someone presented a challenge to the truth claims of Christianity? Would you be nervous? Feel ill-equipped? What if you could eliminate your anxiety, take control of intimidating conversations, and help others think more clearly about their views and the truth of Scripture? The key to all of this? Asking good questions. That's what Greg Koukl's latest book, Street Smarts, is all about. Greg is back on the podcast to talk about how questions can help answer Christianity's toughest challenges.Koukl has hosted his call-in radio show Stand to Reason for over 30 years, has written many helpful books including Tactics: A Gameplan for Discussing Your Christian Convictions.Street Smarts picks up where Tactics left off, providing model questions and example conversations to effectively discuss your Christian beliefs, even on hot-button issues such as moral relativism, the authenticity of Scripture, the gospel, abortion, marriage, gender, and more.In this discussion we'll talk about:How Greg became involved in apologeticsHow Street Smarts expands on the book TacticsThe difference between harvesting and gardening when it comes to evangelismThe benefits of asking questions in difficult conversationsHow we can be better equipped to engage with others on difficult, controversial issuesYou can find the show notes for this episode at ReasonableTheology.org/StreetSmarts, where I will put links to our previous conversation on Tactics as well as the different resources we mention during our conversation.Get the newsletter at ReasonableTheology.org/Subscribe. The weekly email includes:the latest article or podcast episodea helpful theological definitiona painting depicting a scene from Scripture or church historya musical selection to enrich your daythe best book deal I've found that week to build your library.Support the showGET THE NEWSLETTEREach edition of the Reasonable Theology newsletter contains my latest article or podcast episode PLUS: A Theological Word or Phrase Explained Quickly and Clearly A Painting Depicting a Scene from Scripture or Church History Audio of a Hymn or other Musical Selection to Enjoy A Recommended Book or Resource to Expand Your Library SUBSCRIBE HERE

How To Network With More Seasoned InvestorsEpisode 152Networking is a key skill for growing your real estate investing business, but do you know how to network and then nurture those relationships?In this episode of the Mike and Dan show, your hosts discuss how to bring value to seasoned investors, even as a new or inexperienced investor, and learn from the entrepreneurs around you at every stage of your real estate career. They also delve into real estate sales tactics, myths about wholesalers, and the challenges they've been experiencing with title companies and lenders.Plus, the Collecting Keys Instant Investor program mastermind weekend, KeysCon, is a month away! Mike and Dan give updates on the event and explore why masterminds like KeysCon are crucial to scaling your real estate business.Tune in as we talk about the importance of networking with seasoned investors, helping sellers as a wholesaler, and MORE!Topics discussed in this episode:Converting leads into salesThe perks of having an established real estate businessBad real estate sales tacticsThe value of networking eventsHow to bring value as a new investorClosing nightmares and what we're expecting in Q4Learn how to start your own real estate investing business in the NEW Accelerator program! Sign up for one of 10 spots here: https://www.collectingkeyspodcast.com/launchIf you're an established investor with money to invest, but not the time, check out the Instant Investor PRO Program! https://www.collectingkeyspodcast.com/storeCheck out the NEW Big Dan Energy shirt (and more!) in the Collecting Keys Merch Store: https://store.collectingkeyspodcast.com/Download the FREE 5-Step Guide To Generating Off Market Leads here: https://www.collectingkeyspodcast.com/freeIf you are interested in learning from Dan and Mike to receive coaching and learn how they built their business, head to https://www.instantinvestorprogram.com and see if you are a good fit for the mastermind group!Collecting Keys Podcast Resources:https://www.collectingkeyspodcast.comhttps://www.instagram.com/collectingkeyspodcast/https://www.instantinvestorprogram.com/https://www.instagram.com/mike_invests/https://www.instagram.com/investormandan/This episode was produced by Podcast Boutique https://www.podcastboutique.com

Fraudology is presented by Spec. Check out their no-code platform you can implement to start fighting fraud today!Over the last several months, dozens of merchants have reported anomalist fraudster behavior that they haven't been able to detect or understand the root cause. Fraud detection systems not being as accurate as in years past (higher declines, false positives, and chargebacks)Chargebacks for orders that were only 1 or 2 points below their fraud tool's decline threshold (How do they know my fraud vendors' scoring system?!)Bot attacks that bot mitigation/detection companies are unable to detectAnd then, Karisse spoke with her friend, and the CEO of Spec, Nate Kharrl. Because of the enhanced visibility that Spec has into every customer journey for each of their e-commerce & B2C Fintech clients, he & his team at Spec have had the ability to watch, in real time, as fraud rings exploit different gaps within the API connections between online merchants & their 3rd party vendors. And the results? -Exactly what merchants have shared with Karisse in the last year.So, Karisse asked Nate to join her on Fraudology ASAP to share the different types of exploits targeting the system connections between online companies & several fraud solution providers that they've observed.While knowing the "what" is 1/2 the battle when trying to understand new fraud tactics, Nate helped fill in the blanks for everything else you & your company need to know, to identify 1. If these attack methods are targeting your company/vendor communication and 2. What can be done to close the gaps (and because Nate isn't a "typical vendor", he provided suggestions that can be done without using Spec as a platform; although, in most cases, using Spec would be easier. -And faster!). Some of the other points covered:The different ways fraudsters are exploiting 3rd party fraud tools, which types of 3rd party tools are most vulnerable, and how they are able to exploit specific gaps within the communication flow between a merchant & their provider (often without you seeing them until the losses already occurred)The symptoms your company may be experiencing due to each of these tacticsThe standard "party line" you're probably told when asking your provider the reason for a sudden change in performance (But also, why they may not know any better)Why fraud vendors aren't necessarily at fault for these gaps and what can be done to close the gaps to prevent these particular exploits (w/ or w/o Spec's TrustCloud)In online fraud prevention, especially, knowledge is power. Because, when we know more, we can do more. And this episode should be a MUST LISTEN to everyone in online fraud prevention because our tools are under attack, and need to be better protected!Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line. Connect with her on LinkedIn She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.

In 2023, one-day cricket enjoyed its 60th birthday.David Tossell has written a book on the evolution of the format. He describes those early days as “nicely naïve”. But, at the same time, they were the foundation for every major innovation in cricket ever since.These days, the 50-over game is under an existential threat due to the rise of T20. Can it survive, is it worth saving and what would be its legacy?We discussed all this and more on this episode of Sports Content StrategyTopicsWhy one-day cricket first started? Its early evolutionThe formative years of the Gillette Cup The influence of television on the growth of the gameThe cultural importance of the Sunday LeagueThe way it has changed the game's tacticsThe importance of Pakistan and India's World Cup victoriesThe game that led to the Duckworth Lewis Decline and the need for T20How T20 has affected 50 over cricketWhere the 50-over game fits into the future of cricketThe legacy of one-day cricket

Jon digs deeper into the causes of the Manson Family murders with Kacey, who has also spent time researching Manson. Manson was passionately interested in Scientology while in prison. At least three other Family members were involved in Scientology. Popular works about Manson fail to understand that Scientology is an elaborate system of control techniques rather than simply a set of beliefs or rituals. It is important to factor in Scientology's secret internal documents and the group's repeated attempts to distance Scientology from Manson. Links: CrimeconAustralian Royal CommissionPortugal reportSteven Hassan's Psychology Today articlehis blog response to Scientology's intimidation tacticsThe internal Scientology report on Manson

In this episode, we drill deep into the brain of Andi Jarvis, a self-confessed strategy nerd.  Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy consultancy based in Belfast and Liverpool in the UK.  Eximo Marketing primarily works with established manufacturers who want to grow their business via direct-to-consumer. Listen to learn:The difference between strategy and tacticsThe biggest mistakes often found in a marketing strategyHow to build a marketing strategy that aligns with your local business strategy Follow Andi on Twitter: https://twitter.com/andijarvisFind Andi on LinkedIn: https://www.linkedin.com/in/andijarvis/Eximo Marketing: https://eximomarketingstrategy.com/The Strategy Sessions Podcast: https://eximomarketingstrategy.com/podcast/ Resources: Good Strategy Bad Strategy: The Difference and Why it Matters: https://www.amazon.co.uk/Good-Strategy-Bad-Difference-Matters/dp/1846684811Mark Ritson: https://www.marketingritson.com/BrightLocal on the web:www.brightlocal.comwww.twitter.com/brightlocalwww.facebook.com/brightlocalwww.instagram.com/brightlocalwww.youtube.com/brightlocal Claire Carlile on the web:www.clairecarlilemarketing.comwww.twitter.com/clairecarlile

In this week's episode of the SIMPLE brand podcast, I talk with Erik Huberman, author of The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar.Erik's the Founder and CEO of HawkeMedia, the fastest-growing marketing consultancy in the United States that's helped develop marketing strategies for more than 4,000 businesses. Erik and I discuss the Hawke Method principles along with how any brand can apply them, no matter their budget.Some of the topics we discuss include:The first thing brands need to consider if they want to growHow to understand your customer's purchase cycle and consideration periodErik's 3 principles of marketing simultaneously needed to acquire and retain customersThe right tactics to take to grow awarenessDon't confuse your target audience and your brand persona - they can be differentHow to balance nurturing tactics alongside awareness tacticsThe need for using content as a way to nurture and create trust Why 3rd party validation is an ideal way to build trustOver time, what you deliver consistently becomes your brand - good or badHow marketers can use AI in the right way to help cut through all the noiseRESOURCES FROM THIS EPISODE:Erik's site - Hawke MediaErik's book - The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar

Did you know that branding and marketing are two separate things completely and should be treated with care in your business?In this week's episode, we chat with Dawn Foster of D. Foster Marketing. She share with us a bit about herself, and then we dig into the following:The difference between marketing and branding and what exactly a marketing strategy is.A few things small businesses and solopreneurs should consider the following when brandingHow do put together their brand on a budgetWhat marketing tactics are and how they fit properly into your businessTips for considering your time and resources when using marketing tacticsThe reason consistency is king in businessTo find out more about this week's guest, view the full show notes at: https://herbusinesselevated.com/marketing-and-branding/Do these tips help you? I sure hope so!☕Support this podcast with a one-time coffee or a monthly membership here: https://www.buymeacoffee.com/demetriazinga

Shahin chats with Matthew Robinson, Vice President of Marketing, APJ, at Contentsquare about how to humanise your digital customer experience in 2023. Matthew Robinson is the Vice President of Marketing, APJ at Contentsquare, a leading digital experience analytics platform. He has over a decade of experience as a tech marketer and his out-of-office status rotates between 'away scuba diving' and 'on the beach' but what he'll rarely admit is most of this time is spent eating pizza. The episode covers: The trends in digital customer behaviourThe successful tacticsThe differences between small-market and enterpriseHow to build a customer journey Resources mentioned in this episode: Purple Cow - Seth GodinThe Diary Of A CEO - Steven BartlettHigh Performance PodcastBoring2Brave - Mark Choueke _________________ For your copy of the State of ABM in APAC Report (2022): https://xgrowth.com.au/abm-report/ Miss out on our latest webinar? Listen here: https://xgrowth.com.au/blogs/programmatic-abm/ Join the Slack channel: https://growthcolony.org/slack Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au

Sure, January has nearly come and gone (thank goodness…), but there's still plenty of time left in the year to incorporate these emerging MarTech trends into your growth marketing strategy. On the heels of CES 2023, growth marketing experts Billy Fischer and Billie Loewen share the digital products that drove the most buzz at the most influential tech event in the world and dive deeper into their predictions and recommendations for the year ahead. From facilitating more co-branded partnership experiences to restructuring and revitalizing your brand's loyalty program to anticipating big-name mergers and acquisitions, there are a lot of exciting developments in store for the rest of 2023. Hot topics discussed:Why brands will need to demonstrate ROI of COVID-driven digital investments, and sooner rather than laterHow recent conversations around social media regulation might inspire changes in influencer marketing tacticsThe increasing impact of emotionally- and ethically-driven brand loyaltyBilly's favorite digital products and experiences from CES 2023, where WillowTree unveiled its new Voice Innovation TeamKeep the growth going:Read the episode transcriptionFollow Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedInFollow Billy Fischer, WillowTree Partner & VP of Business Development on LinkedInFollow WillowTree on LinkedIn

Do you want to increase your authority and your influence? Are you looking to be recognized as an expert amongst your peers?In today's episode, I have a very special guest! Say hello to Amani Roberts, live streamer, author, professor, DJ, and public speaker. In this episode, you'll learn how to strategically market so you can position yourself as an expert in your industry.In This Interview We CoverHow to give a better presentationDJ skills that translate into marketingSeveral under-valued marketing tacticsThe pillars to becoming an expert in any industryAnd so much more!Links From The ShowConnect with AmaniWebsite: amaniexperience.comInstagram: instragram.com/amaniexperienceTikTok: https://www.tiktok.com/@amaniexperienceFacebook: facebook.com/amaniexperience LinkedIn: https://www.linkedin.com/in/amaniroberts/Twitter: twitter.com/amaniexperienceYouTube: https://www.youtube.com/channel/UCvDnWHXq79GcNotf29P0uVgPodcast: amaniexperience.com/podcastConnect with Walk 2 Wealth: https://www.linktr.ee/walk2wealth/ More About Amani RobertsAmani Roberts is a Washington DC-born and bred creative, graduate of Howard University, who has been a DJ since 2008. Amani currently lives in Los Angeles, California, and is the Chief Musical Curator for his entertainment and production company, The Amani Experience. He is also a partnered streamer on Twitch and produces four different live-streaming shows weekly. Amani has produced remixes of numerous popular artists and hosts a weekly podcast called “The Amani Experience Podcast” where he interviews creative professionals from all over the world about why they took the leap from corporate life to the creative life. Amani is also a professor at Cal State University - Fullerton (CSUF), teaching a variety of classes in the  School of Business & Economics as well as the Co-Director for the Center for Entertainment & Hospitality Management.Amani's first book, “DJs Mean Business: One Night Behind The Turntables Can Spin Your Company's Success” was released in April of 2020. Support the showHOW TO SUPPORT THE WALK 2 WEALTH PODCAST: walk2wealth.supercast.com 1. Subscribe, Rate, & Review us on Apple Podcasts, Spotify, YouTube, or your favorite podcast platform. 2. Share Episodes with your family, friends, and co-workers. 3. Donate what you can financially to help us continue to bring great content that inspires you, and people like you around the world!4. If you want access to EXCLUSIVE content, live interviews, Ask Me Anything calls, our wealth-building community and so much more...BECOME A SUBSCRIBER TODAY! 5. If you don't want a subscription BUT, you know someone who would find it valuable. GIFT A SUBSCRIPTION NOW and help them progress in their Walk 2 Wealth.

In the past 12 months, inflation has risen 9.1% resulting in the largest increase since the early 1980s. Prices Americans pay at the gas pump, grocery store and elsewhere have been rising at an intense rate. This severe increase in inflation has led to the recent start of the current recession. White House officials have been quick to dodge responsibility for the rise in prices, arguing at various times that COVID-19, the supply chain crisis, and Russia's invasion of Ukraine were to blame. With fingers being pointed in all directions, how can we know WHAT or WHO is the cause of this inflation crisis? -Getting someone to believe something - even if it's false - has never been easier. We aim to share our knowledge and experience with phishing to hopefully help you understand and defend yourself from phishing tacticsThe purpose of the Big Phish Podcast is to educate our audience about manipulation, gas lighting, social engineering, and of course - PHISHING.-In future episodes, we will discuss recent and historical events through the lens of phishing, as well as dissect the words and actions of governments, news media, industries, and other organizations we've seen through the years. With every story, event, or industry we discuss, there will be one question we ask - where's the phish? Or in other words - where is the lie, scam, or manipulation?-Follow us on TikTok and Instagram to keep up to date with the latest phishing tactics.

Inflation figures for the U.S. continue to provide a gloomy reading as the U.S. government appears increasingly hamstrung by the economic crisis. Republicans point the finger squarely at the Biden administration for failing to address the price rises. The president, in turn, has blamed it on the war in Ukraine, calling it "Putin's price hike." But, given that prices began rising many months before Russia began making aggressive advances, is this a fair call?” Who is really to blame for the recent economic crisis?-Getting someone to believe something - even if it's false - has never been easier. We aim to share our knowledge and experience with phishing to hopefully help you understand and defend yourself from phishing tacticsThe purpose of the Big Phish Podcast is to educate our audience about manipulation, gas lighting, social engineering, and of course - PHISHING.-In future episodes, we will discuss recent and historical events through the lens of phishing, as well as dissect the words and actions of governments, news media, industries, and other organizations we've seen through the years. With every story, event, or industry we discuss, there will be one question we ask - where's the phish? Or in other words - where is the lie, scam, or manipulation?-Follow us on Twitter and Instagram to keep up to date with the latest phishing tactics.

Finding cleaner energy has been a goal of humanity for the past 100 years. When we hear the words “clean energy” most people immediately think of solar panels or wind turbines. Nuclear is often left out - despite it being the second largest source of low-carbon electricity in the world behind hydropower. 55 nuclear power plants, located in 28 states, produce about 20% of America's electricity today. Given the drive for clean energy to replace fossil fuels, why isn't this number higher? Is nuclear energy something to be afraid of?-Getting someone to believe something - even if it's false - has never been easier. We aim to share our knowledge and experience with phishing to hopefully help you understand and defend yourself from phishing tacticsThe purpose of the Big Phish Podcast is to educate our audience about manipulation, gas lighting, social engineering, and of course - PHISHING.-In future episodes, we will discuss recent and historical events through the lens of phishing, as well as dissect the words and actions of governments, news media, industries, and other organizations we've seen through the years. With every story, event, or industry we discuss, there will be one question we ask - where's the phish? Or in other words - where is the lie, scam, or manipulation?-Follow us on Twitter and Instagram to keep up to date with the latest phishing tactics.

In this episode we're joined by James Scherer, VP of Growth at Codeless. James joins us to discuss the importance of content strategy, the difference between content strategy and content production, and how to craft a content strategy that will deliver sustained organic search performance.In this episode we discuss:The difference between content strategy and content tacticsThe critical role of patience in content strategyHow to sell the value of content strategyWhat elements make up a content strategy?The 'pillar and post' approach to content strategyReferenced on this episode:https://moz.com/https://ahrefs.com/https://www.clearscope.io/https://surferseo.com/https://www.marketmuse.com/https://hemingwayapp.com/CONNECT WITH JAMES/CODELESS:james@codeless.iohttps://codeless.io/https://www.linkedin.com/in/james-scherer-94709830/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.

Electric vehicles may be the future for the automotive industry, but should they be? Americans aren't the only ones looking at EVs through rose-colored lenses. With EVs becoming more of a cultural phenomenon than an environmental one, it's hard to know fact vs fiction. Are they more environmentally friendly? What's their carbon footprint look like? Are they more affordable than gas cars? In today's Big Phish, we will be taking a deep dive into electric vehicles and asking the big question - are they better than gas?-Getting someone to believe something - even if it's false - has never been easier. We aim to share our knowledge and experience with phishing to hopefully help you understand and defend yourself from phishing tacticsThe purpose of the Big Phish Podcast is to educate our audience about manipulation, gas lighting, social engineering, and of course - PHISHING.-In future episodes, we will discuss recent and historical events through the lens of phishing, as well as dissect the words and actions of governments, news media, industries, and other organizations we've seen through the years. With every story, event, or industry we discuss, there will be one question we ask - where's the phish? Or in other words - where is the lie, scam, or manipulation?-Follow us on Twitter and Instagram to keep up to date with the latest phishing tactics.

Everything you think you know about recycling is probably wrong. Since the slogan "reduce, reuse, recycle" became part of the cultural lexicon in the 1970s, the concept of recycling has become the go-to refrain for the average citizen casually concerned about the environment. The problem is, if you ask people to explain what happens to their waste after they throw it in the bin, almost no American is able to answer. And that's because our perception of recycling and what actually happens do not match up-Getting someone to believe something - even if it's false - has never been easier. We aim to share our knowledge and experience with phishing to hopefully help you understand and defend yourself from phishing tacticsThe purpose of the Big Phish Podcast is to educate our audience about manipulation, gas lighting, social engineering, and of course - PHISHING.-In future episodes, we will discuss recent and historical events through the lens of phishing, as well as dissect the words and actions of governments, news media, industries, and other organizations we've seen through the years. With every story, event, or industry we discuss, there will be one question we ask - where's the phish? Or in other words - where is the lie, scam, or manipulation?-Follow us on Twitter and Instagram to keep up to date with the latest phishing tactics.

Everyone deserves to be treated with dignity, equity, and respect at work. The best way to do that? Unionize! Tech worker and organizer Nora Keller tells us how to get started. Nora Keller is a product manager at the New York Times and an organizer for the Times Tech Guild. The unit was formed earlier this year and is one in a growing movement of new tech-worker unions fighting for equity, transparency, and a seat at the table. Every worker, no matter where they work, or what they do, deserves an equitable, accountable, and transparent workplace. The working class is going to find its power through solidarity. It's not going to find it through division. And the truth is that the average tech worker has a lot more in common with a healthcare worker or a teacher than they do with the Jeff Bezoses of the world. —Nora Keller, organizer, Times Tech GuildWe talk about:How Nora got involved in the unionizing effortWhat the members of the Times Tech Guild are fighting to change in their workplaceHow a union is formed and the process to getting it recognizedHow to spot and prepare for common union-busting tacticsThe risks of organizing and how the danger is often greater for members of marginalized or underrepresented groupsPlus: in our last You've Got This of the year, Sara calls us to keep questioning our defaults in the workplace. How have your expectations of work changed this year, and what do you want to stop tolerating in 2022? For all this and more, check out https://www.activevoicehq.com/podcast.Links:Nora KellerTimes Tech GuildPrinceton Study: Testing Theories of American Politics: Elites, Interest Groups, and Average CitizensJane McAleveyNational Labor Relations BoardCWA UnionOPEIU UnionIs this a General Strike?Active Voice

Dan Carlin's Hardcore History: Addendum Podcast Notes Key Takeaways “Engineering is underrated in its impact on the outcome of wars”– Elon MuskIn the modern era of war, technological advantages outweigh all strategies and tacticsThe invention of the nuclear weapon is the greatest example of a technological ultimatumDrone vs drone combat is an advance in technology that could theoretically do the opposite of this. This combat style drastically reduces the penalty of war and opens the door for more conflict“There's no question; if you want a more effective fighter – bomber – tank, the best thing to do is take the pilot out of it at this point”– Elon MuskElon doesn't necessarily want drones/pilotless vehicles to take over military operations but humans simply can't compete even with basic/primitive AIThe better the rate of innovation you have, the better ability you have to adaptand succeed in wartimeRock Paper Scissors example: If there's a more advanced scissors out there, you better invent a more advanced rockWhen developing technologies of war, Elon values the kill ratio of a weapon. Maximize output on your investment.Reverse engineering can give some incredible insights in regards to discovering the vast variability of design as a result of slight altercations to basic materialsExample: A specific engine design is required to access the benefits of high octane fuelRead the full notes @ podcastnotes.orgElon Musk and Bill Riley from SpaceX join Dan to discuss the underappreciated role of science and engineering in war. As you might imagine, military aircraft feature prominently in the conversation. 1. The Wages of destruction by Adam Tooze2. The Art of War by Sun Tzu 3.The Wages of Destruction: The Making and Breaking of the Nazi Economy by Adam Tooze 

The reason we are talking about this today, is because this tactic is often used in workplace safety videos and we ask whether or not it works for everyone, how well it works for workplace safety and whether its even ethical in the first place, regardless of its efficacy.  Topics:Deciding to discuss shock tactics/threat appeals in the podcastDo they have a place in organization safety management?Ethics behind using fear tacticsThe research paper introductionAbout the authorsHow does fear connect with persuasion?Too much fear-mongeringAdaptive vs maladaptive response to the message General problems with research in fear messagingPractical takeawaysSix things that determine how people respond to the message: The severity of the fear SusceptibilityRelevanceEfficacy The wear-out effectThe credibility of the message Quotes:“Just because something is effective, still doesn't necessarily make it OK.”  - Dr. Drew Rae“The amount of fear doesn't seem to determine which path someone goes down, it just determines the likelihood that they are going to hit one of these paths very strongly.” - Dr. Drew Rae “Communication which gives people an action that they can take right at the time they receive the communication is likely to be quite useful. Communication that just generally conveys a message about safety is not.” - Dr. Drew Rae Resources:Griffith University Safety Science Innovation LabThe Safety of Work PodcastFeedback@safetyofwork.comThe role of fear appeals in improving driver safety (Research Paper)

Tune in for part 1 of this special 2-part episode with guest Jay Nixon. Jay is not your average health and fitness coach. Beyond transforming thousands of lives at his Thrive Fitness Studio in Palm Desert and his Thrive Forever Fit Transformation program, he is also an accomplished speaker, coach mentor, podcaster, and 2 time Amazon best-selling author.  This is one of those special episodes where things just really click on a whole other level. Most guest episodes are roughly an hour, but this one was so good and so valuable that we struggled to tie things up even after 2+ hours. This may go down as a new favorite episodeWhat You'll Learn In Part 1What it was really like as a pharmaceutical sales repWhat keeps people from achieving and sustaining their health and fitness goalsThe importance of coaching and why coaching isn't just for sportsHow to know who to trust in health, fitness, coaching, and medical fieldsHow to easily see through clever marketing tacticsThe most powerful force on earth that dictates how you think, act, and liveWhy America is overweight despite spending more money on healthy Why fitness is rarely a physical issueConnect With JayJay's WebsiteThrive Forever Fit PodcastFind Jay on InstagramGet More Involved In The Not Most People CommunityLeave A Review  On iTunesStay Up To Date By Joining The Not Most People InsidersJoin The Not Most People Facebook Community Follow Not Most People On InstagramConnect With BradleyInstagramSupport the show (https://www.buymeacoffee.com/notmostpeople)

Dr. Nailah Coleman is a Sports Medicine Pediatrician at Children’s National Medical Center in Washington, DC and an Associate Professor of Pediatrics at George Washington University School of Medicine and Health Sciences. Nailah is a Fellow of the American Academy of Pediatrics as well as a Fellow of the American College of Sports Medicine. Currently, she’s on the Board of Directors for the American Medical Society of Sports Medicine where she is Chair of the Membership Committee and a member of the Diversity, Equity, and Inclusion task force.We talk about:Advocating for yourself by speaking in the language of those to whom you are talkingSeeing challenges as opportunities to change tacticsThe importance of persistenceWe also have a great discussion about her love of reading and recommendations of self-improvement books she’s recently enjoyed. Stick around for the end of the episode where I announce the new Madam Athlete book club!Click here to sign up for the Madam Athlete book club!For more information about Dr. Nailah Coleman, head on over to the show notes at https://madamathlete.com/To get the latest tools to help you build your own career check out the Madam Athlete newsletter and resources page:Newsletter:  sign up hereResources:  get the tools to help you in your careerKeep an eye out for new content or let us know what you'd like to see next by following us on social:Facebook:  @MadamAthleteTwitter:  @MadamAthleteInstagram:  @theMadamAthlete

Hey, Search Marketer! No one's paying you for your ideas about tactics. And no one cares about how much traffic you can drive either.Your clients need a strategy. Are you giving them one?Garrett Mehrguth, CEO at Directive (Performance Marketing for SaaS), discusses how to unlock the potential in search marketing for SaaS. He shares ways to zoom back, find where the power in search is coming from, and ultimately make a bigger impact.In this episode, Garrett talks about:Why strategy trumps tacticsThe marketing problem we all have (and how to solve it)Why the top spot on Google might be the wrong target

In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Jakub Linowski, the editor-in-chief of GoodUI, the founder and lead designer of Linowski Interaction Design Inc., and one of the most talented and inspired pattern hunters in the world, completely dedicated to finding and refining a design through to its ultimate version. Jakub's experience in engineering and graphic design, along with his passion for finding and identifying patterns, has been the driving force and inspiration behind his impressive history of discovery through UI Design. He has transformed science and art into a solution that is now successfully used by many companies, creating a new perspective in the industry. The best takeaways: Finding, identifying and following the patternsThe opposing evils of best practices, patterns and tacticsThe methodology of predictivityA persuading set of tactics for conversion rate optimization Podcast Notes: Jakub Linowski: The Power of Patterns in A/B Testing for Improving UI (User Interaction) and eCommerce Growth All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Welcome to the External Traffic For Amazon Sellers Podcast In this short episode I lay out exactly what you can expect to hear from me on a weekly basis, with a relentless focus on Traffic for Amazon Sellers, including: Search Engine Optimisation (Obviously Google SEO!)Pinterest Traffic StrategiesPaid Advertising and Paid Traffic Strategies and their costsLow Cost Traffic Tactics and StrategiesHyper Targeted and high performance retargeting and remarketing tacticsThe best marketing concepts and constructs from the industry, from the best in the eCommerce space If generating profitable traffic for your Amazon listings from a variety of low cost sources sounds like something of interest, tune in, subscribe and take notes because we've got quite a bit to cover! Why the External Traffic For Amazon Sellers Podcast? It's simple really. Intellectual capital. As a successful 7 figure Amazon seller I can always spend financial capital quicker than I can accumulate it, or put another way I have more aspirations and ideas for my brand than financial capital. So we're deploying our accumulated intellectual capital to help Amazon Sellers discover the significant advantage they can have over the competition by mastering external traffic for their Amazon listings. And yes of course, if you find the information of value but overwhelming, me and my team at Future State Media are here to help you implement these strategies through our services, coaching and our training (coming soon!). The fight for external traffic is on and choosing the right channels to master, with the highest ROI is critical for long term profitable success on Amazon. Let me help you avoid the stranglehold that a single source of (increasingly expensive, Amazon based) traffic has on your eCommerce business. Let me help you leave the competition wondering how you've steadily, and irreparably made them irrelevant and replaced them as the dominant global force in your niche. Want to listen to the next episode? Click here to hear about Ezra Firestone's 3 Pillars of Profitability for Amazon FBA Sellers Episode Transcript Ashley Pearce  0:01 Hello, and welcome to the external traffic for Amazon sellers podcast. My name is Ashley Pearce and I'm going to be your host. I'm a seven figure amazon seller and a digital marketing innovator. The concept of external traffic for Amazon sellers doesn't appear to be a new one. podcasts and blogs and Facebook groups are peers who've been talking about this for a long time. The key word being appear profitable traffic for Amazon sellers is probably a better description of what it is I'm trying to articulate here. Traffic is expensive, and it's getting more expensive by the day. influences in in in the industry appear to tell you, you either need to be on Shopify or on Amazon. Oh, and by the way, it's probably not worth being on Shopify, or having your own store because Amazon is such a lucrative channel that could talk your own store. Ashley Pearce 0:53 This advice is quite confusing and high level Ashley Pearce 0:55 and probably a bit misguided for many this world of Amazon and off Amazon, it really needs to collide and be explained. And that's what you're going to get here. I'm going to share with you the best practices from my business, but also from the most respected e commerce, retailers and brands across the web. I'm going to join the dots. I'm going to be your translator. And I'm actually going to be your experiment with my own business. That helps you understand how to generate profitable traffic, and ultimately profitable sales on Amazon using external traffic. So you won't hear much about Amazon PPC, other than to draw some comparisons and contrasts. But you will hear about search engine optimization, Pinterest traffic strategies, low cost retargeting and remarketing tactics, marketing concepts and constructs from across the industry and how they c...

In today's episode of Blessed + Bossed Up, we continue our Bible on Business series with a deep dive into what it looks like to make strategic business decisions led by the Holy Spirit. Drawing from Acts 8:26–40, Tatum unpacks the story of Philip and the Ethiopian eunuch to reveal how obedience to God—even when it seems illogical—can produce generational and global impact.Tatum also shares a powerful testimony about Anchored Media Studios being awarded the 2025 Peerspace Open Doors Award and reflects on the importance of celebrating wins, even when they don't directly reflect financial gain. With personal insight and biblical application, this episode gives you practical tools to discern God's voice, remain obedient in seasons of uncertainty, and be led by the Spirit in every decision you make.What You'll Learn:Why Spirit-led strategy always outperforms worldly business tacticsThe biblical context and business application of Acts 8How to know if what you're hearing is truly from GodWhat to do when your platform, profits, or progress feel like they're shrinkingThe power of journaling and intentional reflection in building spiritual sensitivityWhy one act of obedience can change nationsHow Tatum is applying these lessons in her own businesses and platformResources Mentioned:Book Club Pick: The Spirit-Filled Life by Charles Stanley: https://amzn.to/4ji32MGEpisode referenced: Testimony of building Anchored Media Studios https://www.blessedandbossedup.com/podcast/episode/24590588/faith-endurance-and-eight-years-of-gods-graceVisit: www.blessedandbossedup.com to search episode topics and listen to past showsTo learn more about Anchored Media Studios, visit: https://www.anchoredmediastudios.com/Our Sponsors:* Check out Cozy Earth: https://cozyearth.com/BLESSED* Check out Effecty and use my code BLESSED for a great deal: https://www.effecty.com* Check out Happy Mammoth and use my code BLESSED for a great deal: https://happymammoth.com* Check out IXL and use my code TODAY for a great deal: https://www.ixl.com* Check out Indeed: https://indeed.com/BLESSED* Check out Netsuite: https://netsuite.com/BLESSED* Shop at REVOLVE.com/BLESSED and use code BLESSED for 15% off your first order. #REVOLVEpartner Support this podcast at — https://redcircle.com/blessed-bossed-up7264/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy