Podcasts about Decepticon

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the critical considerations when deciding whether to hire an external AI expert or develop internal AI capabilities. You’ll learn why it is essential to first define your organization’s specific AI needs and goals before seeking any AI expertise. You’ll discover the diverse skill sets that comprise true AI expertise, beyond just technology, and how to effectively vet potential candidates. You’ll understand how AI can magnify existing organizational challenges and why foundational strategy must precede any AI solution. You’ll gain insight into how to strategically approach AI implementation to avoid costly mistakes and ensure long-term success for your organization. Watch now to learn how to make the right choice for your organization’s AI future. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/inearinsights/tipodcast-should-you-hire-ai-expert.mp3 Download the MP3 audio here. Need help with your company’s data and analytics? Let us know! Join our free Slack group for marketers interested in analytics! [podcastsponsor] Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode. Christopher S. Penn – 00:00 In this week’s In-Ear Insights, a few people have asked us the question, should I hire an AI expert—a person, an AI expert on my team—or should I try to grow AI expertise, someone as an AI leader within my company? I can see there being pros and cons to both, but, Katie, you are the people expert. You are the organizational behavior expert. I know the answer is it depends. But at first blush, when someone comes to you and says, hey, should I be hiring an AI expert, somebody who can help shepherd my organization through the crazy mazes of AI, or should I grow my own experts? What is your take on that question? Katie Robbert – 00:47 Well, it definitely comes down to it depends. It depends on what you mean by an AI expert. So, what is it about AI that they are an expert in? Are you looking for someone who is staying up to date on all of the changes in AI? Are you looking for someone who can actually develop with AI tools? Or are you looking for someone to guide your team through the process of integrating AI tools? Or are you looking for all of the above? Which is a totally reasonable response, but that doesn’t mean you’ll get one person who can do all three. So, I think first and foremost, it comes down to what is your goal? And by that I mean, what is the AI expertise that your team is lacking? Katie Robbert – 01:41 Or what is the purpose of introducing AI into your organization? So, unsurprisingly, starting with the 5P framework, the 5Ps are purpose, people, process, platform, performance, because marketers like alliteration. So, purpose. You want to define clearly what AI means to the company, so not your ‘what I did over summer vacation’ essay, but what AI means to me. What do you want to do with AI? Why are you bringing AI in? Is it because I want to keep up with my competitors? Bad answer. Is it because you want to find efficiencies? Okay, that’s a little bit better. But if you’re finding efficiencies, first you need to know what’s not working. So before you jump into getting an AI expert, you probably need someone who’s a process expert or an expert in the technologies that you feel like are inefficient. Katie Robbert – 02:39 So my personal stance is that there’s a lot of foundational work to do before you figure out if you can have an AI expert. An AI expert is like bringing in an AI piece of software. It’s one more thing in your tech stack. This is one more person in your organization fighting to be heard. What are your thoughts, Chris? Christopher S. Penn – 03:02 AI expert is kind of like saying, I want to hire a business expert. It’s a very umbrella term. Okay, are your finances bad? Is your hiring bad? Is your sales process bad? To your point, being very specific about your purpose and the performance—which are the bookends of the 5Ps—is really important because otherwise AI is a big area. You have regression, you have classification, you have generative AI. Even within generative AI, you have coding, media generation. There’s so many things. We were having a discussion internally in our own organization this morning about some ideas about internationalization using AI. It’s a big planet. Katie Robbert – 03:46 Yeah, you’ve got to give me some direction. What does that mean? I think you and I, Chris, are aligned. If you’re saying, ‘I want to bring in an AI expert,’ you don’t actually know what you’re looking for because there are so many different facets of expertise within the AI umbrella that you want to be really specific about what that actually means and how you’re going to measure their performance. So if you’re looking for someone to help you make things more efficient, that’s not necessarily an AI expert. If you’re concerned that your team is not on board, that’s not an AI expert. If you are thinking that you’re not getting the most out of the platforms that you’re using, that’s not an AI expert. Those are very different skill sets. Katie Robbert – 04:38 An AI expert, if we’re talking—let’s just say we could come up with a definition of an AI expert—Chris, you are someone who I would consider an AI expert, and I would list those qualifications as: someone who stays up to date. Someone who knows enough that you can put pretty much any model in front of them and they know how to build a prompt, and someone who can speak to how these tools would integrate into your existing tech stack. My guess is that’s the kind of person that everybody’s looking for: someone to bring AI into my organization, do some light education, and give us a tool to play with. Christopher S. Penn – 05:20 We often talk about things like strategy, tactics, execution, and measurement. So, sort of four layers: why are you doing this thing? What are you going to do? How are you going to do it, and did it work? An actual AI expert has to be able to do all four of those things to say, here’s why we’re doing this thing—AI or not. But here’s why you’d use AI, here’s what AI tools and technologies you use, here’s how you do them, and here’s the proof that what you did worked. So when someone says, ‘I want an AI expert for my company,’ even then, they have to be clear: do we want someone who’s going to help us set our strategy or do we want someone who’s going to build stuff and make stuff for us? It’s very unclear. Christopher S. Penn – 06:03 I think that narrowing down the focus, even if you do narrow down the focus, you still have to restart the 5Ps. So let’s say we got this question from another colleague of ours: ‘I want to do AI lead generation.’ Was the remit to help me segment and use AI to do better lead generation? Well, that’s not an AI problem. As you always say, new technology does not solve all problems. This is not an AI problem; this is a lead generation problem. So the purpose is pretty clear. You want more leads, but it’s not a platform issue with AI. It is actually a people problem. How are people buying in the age of AI? And that’s what you need to solve. Christopher S. Penn – 06:45 And from there you can then go through the 5Ps and user stories and things to say, ‘yeah, this is not an AI expert problem. This is an attention problem.’ You are no longer getting awareness because AI has eaten it. How are you going to get attention to generate audience that becomes prospects that eventually becomes leads? Katie Robbert – 07:05 Yeah, that to me is an ideal customer profile, sales playbook, marketing planning and measurement problem. And sure, you can use AI tools to help with all of those things, but those are not the core problems you’re trying to solve. You don’t need AI to solve any of those problems. You can do it all without it. It might take a little longer or it might not. It really depends. I think that’s—So, Chris, I guess we’re not saying, ‘no, you can’t bring in an AI expert.’ We’re saying there’s a lot of different flavors of AI expertise. And especially now where AI is the topic, the thing—it was NFTs and it was crypto and it was Bitcoin and it was Web three, whatever the heck that was. And it was, pick a thing—Clubhouse. Katie Robbert – 07:57 All of a sudden, everybody was an expert. Right now everybody’s a freaking expert in AI. You can’t sneeze and not have someone be like, ‘I’m an AI expert. I can fix that problem for you.’ Cool. I’ve literally never seen you in the space, but congratulations, you’re an AI expert. The point I’m making here is that if you are not hyper specific about the kind of expertise you’re looking for, you are likely going to end up with a dud. You are likely going to end up with someone who is willing to come in at a lower price just to get their foot in the door. Christopher S. Penn – 08:40 Yep. Katie Robbert – 08:40 Or charge you a lot of money. You won’t know that it’s not working until it doesn’t work and they’ve already moved on. We talked about this on the livestream yesterday about people who come in as AI experts to fix your sales process or something like that. And you don’t know it’s not working until you’ve spent a lot of money on this expert, but you’re not bringing in any more revenue. But by then they’re gone. They’re already down the street selling their snake oil to the next guy. Christopher S. Penn – 09:07 Exactly. Now, to the question of should you grow your own? That’s a big question because again, what level of expertise are you looking for? Strategy, tactics, or execution? Do you want someone who can build? Do you want someone who can choose tools and tactics? Do you want someone who can set the strategy? And then within your organization, who are those people? And this is very much a people issue, which is: do they have the aptitudes to do that? I don’t mean AI aptitude; I mean, are they a curious person? Do they learn quickly? Do they learn well outside their domain? Because a lot of people can learn in their domain with what’s familiar to them. But a whole bunch of other people are really uncomfortable learning something outside their domain. Christopher S. Penn – 09:53 And for one reason or another, they may not be suited as humans to become that internal AI champion. Katie Robbert – 10:02 I would add to that not only the curiosity, but also the communication, because it’s one thing to be able to learn it, but then you have to, if you’re part of a larger team, explain what you learned, explain why you think this is a good idea. You don’t have to be a professional speaker, be able to give a TED talk, but you need to be able to say, ‘hey, Chris, I found this tool. Here’s what it does, here’s why I think we should use it,’ and be able to do that in a way that Chris is like, ‘oh, yeah! That is a really good idea. Let’s go ahead and explore it.’ But if you just say, ‘I found this thing,’ okay, and congratulations, here’s your sticker, that’s not helpful. Katie Robbert – 10:44 So communication, the people part of it, is essential. Right now, a lot of companies—we talked about this on last week’s podcast—a lot of leaders, a lot of CEOs, are disregarding the people in favor of ‘AI is going to do it,’ ‘technology is going to take it over,’ and that’s just not how that’s going to work. You can go ahead and alienate all of your people, but then you don’t have anyone to actually do the work. Because AI doesn’t just set itself up; it doesn’t just run itself without you telling it what it is you need it to do. And you need people to do that. Christopher S. Penn – 11:27 Yep. Really important AI models—we just had a raft of new announcements. So the new version of Gemini 2.5, the new version of OpenAI’s Codex, Claude 4 from Anthropic just came out. These models have gotten insanely smart, which, as Ethan Mollock from Wharton says, is a problem, because the smarter AI gets, the smarter its mistakes get and the harder it is for non-experts to pick up that expert AI is making expert-level mistakes that can still steer the ship in the wrong direction, but you no longer know if you’re not a domain expert in that area. So part of ‘do we grow an AI expert internally’ is: does this person that we’re thinking of have the ability to become an AI expert but also have domain expertise in our business to know when the AI is wrong? Katie Robbert – 12:26 At the end of the day, it’s software development. So if you understand the software development lifecycle, or even if you don’t, here’s a very basic example. Software engineers, developers, who don’t have a QA process, yes, they can get you from point A to point B, but it may be breaking things in the background. It might be, if their code is touching other things, something else that you rely on may have been broken. But listen, that thing you asked for—it’s right here. They did it. Or it may be using a lot of API tokens or server space or memory, whatever it is. Katie Robbert – 13:06 So if you don’t also have a QA process to find out if that software is working as expected, then yes, they got you from point A to point B, but there are all of these other things in the background that aren’t working. So, Chris, to your point about ‘as AI gets smarter, the mistakes get smarter’—unless you’re building people and process into these AI technologies, you’re not going to know until you get slapped with that thousand-dollar bill for all those tokens that you used. But hey, great! Three of your prospects now have really solid lead scores. Cool. Christopher S. Penn – 13:44 So I think we’re sort of triangulating on what the skills are that you should be looking for, which is someone who’s a good critical thinker, someone who’s an amazing communicator who can explain things, someone who is phenomenal at doing requirements gathering and being able to say, ‘this is what the thing is.’ Someone who is good at QA to be able to say the output of this thing—human or machine—is not good, and here’s why, and here’s what we should do to fix it. Someone who has domain expertise in your business and can explain, ‘okay, this is how AI does or does not fit into these things.’ And then someone who knows the technology—strategy, tactics, and execution. Why are we using this technology? What does the technology do? How do we deploy it? Christopher S. Penn – 14:30 For example, Mistral, the French company, just came up with a new model Dev Stroll, which is apparently doing very well on software benchmarks. Knowing that it exists is important. But then that AI expert who has to have all those other areas of expertise also has to know why you would use this, what you would use it for, and how you would use it. So I almost feel that’s a lot to cram into one human being. Katie Robbert – 14:56 It’s funny, I was just gonna say I feel that’s where—and obviously dating ourselves—that’s where things, the example of Voltron, where five mini-lion bots come together to make one giant lion bot, is an appropriate example because no one person—I don’t care who they are—no one person is going to be all of those things for you. But congratulations: together Chris and I are. That Voltron machine—just a quick plug. Because it’s funny, as you’re going through, I’m like, ‘you’re describing the things that we pride ourselves on, Chris,’ but neither of us alone make up that person. But together we do cover the majority. I would say 95% of those things that you just listed we can cover, we can tackle, but we have to do it together. Katie Robbert – 15:47 Because being an expert in the people side of things doesn’t always coincide with being an expert in the technology side of things. You tend to get one or the other. Christopher S. Penn – 15:59 Exactly. And in our case as an agency, the client provides the domain expertise to say, ‘hey, here’s what our business is.’ We can look at it and go, ‘okay, now I understand your business and I can apply AI technology and AI processes and things to it.’ But yeah, we were having that discussion not too long ago about, should we claim that AI expertise in healthcare technologies? Well, we know AI really well. Do we know healthcare—DSM codes—really well? Not really, no. So could we adapt and learn fast? Yes. But are we practitioners day to day working in an ER? No. Katie Robbert – 16:43 So in that case, our best bet is to bring on a healthcare domain expert to work alongside both of us, which adds another person to the conversation. But that’s what that starts to look like. If you say, ‘I want an AI expert in healthcare,’ you’re likely talking about a few different people. Someone who knows healthcare, someone who knows the organizational behavior side of things, and someone who knows the technology side of things. And together that gives your quote-unquote AI expert. Christopher S. Penn – 17:13 So one of the red flags for the AI expert side of things, if you’re looking to bring in someone externally, is someone who claims that with AI, they can know everything because the machines, even with great research tools, will still make mistakes. And just because someone’s an AI expert does not mean they have the sense to understand the subtle mistakes that were made. Not too long ago, we were using some of the deep research tools to pull together potential sponsors for our podcast, using it as a sales prospecting tool. And we were looking at it, looking at who we know to be in the market: ‘yeah, some of these are not good fits.’ Even though it’s plausible, it’s still not a good fit. Christopher S. Penn – 18:01 One of them was the Athletic Greens company, which, yes, for a podcast, they advertise on every podcast in the world. I know from listening to other shows and listening to actual experts that there’s some issues with that particular sponsorship. So it’s not a good fit. Even though the machine said, ‘yeah, this is because they advertise on every other podcast, they’re clearly just wanting to hand out money to podcasters.’ I have the domain expertise in our show to know, ‘yeah, that’s not a good fit.’ But as someone who is an AI expert who claimed that they understood everything because AI understands everything, doesn’t know that the machine’s wrong. So as you’re thinking about, should I bring an AI expert on externally, vet them on the level, vet them on how willing they are to say, ‘I don’t know.’ Katie Robbert – 18:58 But that’s true of really any job interview. Christopher S. Penn – 19:01 Yes. Katie Robbert – 19:02 Again, new tech doesn’t solve old problems, and AI is, at least from my perspective, exacerbating existing problems. So suddenly you’re an expert in everything. Suddenly it’s okay to be a bad manager because ‘AI is going to do it.’ Suddenly the machines are all. And that’s not an AI thing. Those are existing problems within your organization that AI is just going to magnify. So go ahead and hire that quote-unquote AI expert who on their LinkedIn profile says they have 20 years of generative AI expertise. Good luck with that person, because that’s actually not a thing now. Christopher S. Penn – 19:48 At most it would have to be 8 years and you would have to have credentials from Google DeepMind, because that’s where it was invented. You cannot say it’s anything older than that. Katie Robbert – 20:00 But I think that’s also a really good screening question is: do you know what Google DeepMind is? And do you know how long it’s been around? Christopher S. Penn – 20:09 Yep. If someone is an actual AI expert—not ‘AI and marketing,’ but an actual AI expert itself—can you explain the Transformers architecture? Can you explain the diffuser architecture? Can you explain how they’re different? Can you explain how one becomes the other? Because that was a big thing that was announced this week by Google DeepMind. No surprise about how they’re crossing over into each other, which is a topic for another time. But to your point, I feel AI is making Dunning-Kruger much worse. At the risk of being insensitive, it’s very much along gender lines. There are a bunch of dudes who are now making wild claims: ‘no, you really don’t know what you’re talking about.’ Katie Robbert – 21:18 I hadn’t planned on putting on my ranty pants today, but no, I feel that’s. Again, that’s a topic for another time. Okay. So here’s the thing: you’re not wrong. To keep this podcast and this topic productive, you just talked about a lot of things that people should be able to explain if they are an AI expert. The challenge on the other side of that table is people hiring that AI expert aren’t experts in AI. So, Chris, you could be explaining to me how Transformers turn into Voltron, bots turn into Decepticons, and I’m like, ‘yeah, that sounds good’ because you said all the right words. So therefore, you must be an expert. So I guess my question to you is, how can a non-AI expert vet and hire an AI expert without losing their mind? Is that possible? Christopher S. Penn – 22:15 Change the words. How would you hire a medical doctor when you’re not a doctor? How would you hire a plumber when you’re not a plumber? What are the things that you care about? And that goes back to the 5Ps, which is: and we say this with job interviews all the time. Walk me through, step by step, how you would solve this specific problem. Katie, I have a lead generation problem. My leads are—I’m not getting enough leads. The ones I get are not qualified. Tell me as an AI expert exactly what you would do to solve this specific problem. Because if I know my business, I should be able to listen to you go, ‘yeah, but you’re not understanding the problem, which is, I don’t get enough qualified leads. I get plenty of leads, but they’re crap.’ Christopher S. Penn – 23:02 It’s the old Glengarry Glen Ross: ‘The leads are weak.’ Whereas if the person is an actual AI expert, they can say, ‘okay, let me ask you a bunch of questions. Tell me about your marketing automation software. Tell me about your CRM. Tell me how you have set up the flow to go from your website to your marketing automation to your sales CRM. Tell me about your lead scoring. How do you do your lead scoring? Because your leads are weak, but you’re still collecting tons of them. That means you’re not using your lead scoring properly. Oh, there’s an opportunity where I can show AI’s benefit to improve your lead scoring using generative AI.’ Christopher S. Penn – 23:40 So even in that, we haven’t talked about a single model or a single ‘this’ or ‘that,’ but we have said, ‘let me understand your process and what’s going on.’ That’s what I would listen for. If I was hiring an AI expert to diagnose anything and say, I want to hear, and where we started: this person’s a great communicator. They’re a critical thinker. They can explain things. They understand the why, the what, and the how. They can ask good questions. Katie Robbert – 24:12 If I was the one being interviewed and you said, ‘how can I use AI to improve my lead score? I’m getting terrible leads.’ My first statement would be, ‘let’s put AI aside for a minute because that’s not a problem AI is going to solve immediately without having a lot of background information.’ So, where does your marketing team fit into your sales funnel? Are they driving awareness or are you doing all pure cold calling or outbound marketing—whatever it is you’re doing? How clear is your ideal customer profile? Is it segmented? Are you creating different marketing materials for those different segments? Or are you just saying, ‘hi, we’re Trust Insights, we’re here, please hire us,’ which is way too generic. Katie Robbert – 24:54 So there’s a lot of things that you would want to know before even getting into the technology. I think that, Chris, to your point, an AI expert, before they say, ‘I’m the expert, here’s what AI is going to fix,’ they’re going to know that there are a lot of things you probably need to do before you even get to AI. Anyone who jumps immediately to AI is going to solve this problem is likely not a true expert. They are probably just jumping on the bandwagon looking for a dollar. Christopher S. Penn – 25:21 Our friend Andy Crestedine has a phenomenal phrase that I love so much, which is ‘prescription before diagnosis is malpractice.’ That completely applies here. If you’re saying ‘AI is the thing, here’s the AI solution,’ yeah, but we haven’t talked about what the problem is. So to your point about if you’re doing these interviews, the person’s ‘oh yeah, all things AI. Let’s go.’ I get that as a technologist at heart, I’m like, ‘yeah, look at all the cool things we can do.’ But it doesn’t solve. Probably on the 5Ps here—down to performance—it doesn’t solve: ‘Here’s how we’re going to improve that performance.’ Katie Robbert – 26:00 To your point about how do you hire a doctor? How do you hire a plumber? We’ve all had that experience where we go to a doctor and they’re like, ‘here’s a list of medications you can take.’ And you’re like, ‘but you haven’t even heard me. You’re not listening to what I’m telling you is the problem.’ The doctor’s saying, ‘no, you’re totally normal, everything’s fine, you don’t need treatment. Maybe just move more and eat less.’ Think about it in those terms. Are you being listened to? Are they really understanding your problem? If a plumber comes into your house and you’re like, ‘I really think there’s a leak somewhere. But we hear this over here,’ and they’re like, ‘okay, here’s a cost estimate for all brand new copper piping.’ You’re like, ‘no, that’s not what I’m asking you for.’ Katie Robbert – 26:42 The key in these interviews, if you’re looking to bring on an AI expert, is: are they really listening to you and are they really understanding the problem that’s going to demonstrate their level of expertise? Christopher S. Penn – 26:54 Yep. And if you’re growing your own experts, sit down with the people that you want to become experts and A) ask them if they want to do it—that part does matter. And then B) ask them. You can use AI for this. It’s a phenomenal use case for it, of course. What is your learning journey going to be? How are you going to focus your learning so that you solve the problems? The purpose that we’ve outlined: ‘yeah, our organization, we know that our sales is our biggest blockage or finance is our biggest blockage or whatever.’ Start there and say, ‘okay, now your learning journey is going to be focused on how is AI being used to solve these kinds of problems. Dig into the technologies, dig into best practices and things.’ Christopher S. Penn – 27:42 But just saying, ‘go learn AI’ is also a recipe for disaster. Katie Robbert – 27:47 Yeah. Because, what about AI? Do you need to learn prompt engineering? Do you need to learn the different use cases? Do you need to learn the actual how the models work, any algorithms? Or, pick a thing—pick a Decepticon and go learn it. But you need to be specific. Are you a Transformer or are you a Decepticon? And which one do you need to learn? That’s going to be my example from now on, Chris, to try to explain AI because they sound like technical terms, and in the wrong audience, someone’s going to think I’m an AI expert. So I think that’s going to be my test. Christopher S. Penn – 28:23 Yes. Comment guide on our LinkedIn. Katie Robbert – 28:27 That’s a whole. Christopher S. Penn – 28:29 All right, so, wrapping up whether you buy or build—which is effectively what we’re discussing here—for AI expertise, you’ve got to go through the 5Ps first. You’ve got to build some user stories. You’ve got to think about the skills that are not AI, that the person needs to have: critical thinking, good communication, the ability to ask great questions, the ability to learn quickly inside and outside of their domain, the ability to be essentially great employees or contractors, no matter what—whether it’s a plumber, whether it’s a doctor, whether it’s an AI expert. None of that changes. Any final parting thoughts, Katie? Katie Robbert – 29:15 Take your time. Which sounds counterintuitive because we all feel that AI is changing so rapidly that we’re falling behind. Now is the time to take your time and really think about what it is you’re trying to do with AI. Because if you rush into something, if you hire the wrong people, it’s a lot of money, it’s a lot of headache, and then you end up having to start over. We’ve had talks with prospects and clients who did just that, and it comes from ‘we’re just trying to keep up,’ ‘we’re trying to do it quickly,’ ‘we’re trying to do it faster,’ and that’s when mistakes are made. Christopher S. Penn – 29:50 What’s the expression? ‘Hire slow, fire fast.’ Something along those lines. Take your time to really make good choices with the people. Because your AI strategy—at some point you’re gonna start making investments—and then you get stuck with those investments for potentially quite some time. If you’ve got some thoughts about how you are buying or building AI expertise in your organization you want to share, pop on. Buy our free Slack. Go to trustinsights.ai/analyticsformarketers where you and over 4,200 other marketers are asking and answering each other’s questions every single day. And wherever it is you watch or listen to the show, if there’s a channel you’d rather have it on, go to trustinsights.ai/tipodcast. You can find us in all the places fine podcasts are served. Thanks for tuning in. Christopher S. Penn – 30:35 I will talk to you on the next one. Katie Robbert – 30:43 Want to know more about Trust Insights? Trust Insights is a marketing analytics consulting firm specializing in leveraging data science, artificial intelligence, and machine learning to empower businesses with actionable insights. Founded in 2017 by Katie Robbert and Christopher S. Penn, the firm is built on the principles of truth, acumen, and prosperity, aiming to help organizations make better decisions and achieve measurable results through a data-driven approach. Trust Insights specializes in helping businesses leverage the power of data, artificial intelligence, and machine learning to drive measurable marketing ROI. Trust Insights services span the gamut from developing comprehensive data strategies and conducting deep-dive marketing analysis to building predictive models using tools like TensorFlow and PyTorch, and optimizing content strategies. Trust Insights also offers expert guidance on social media analytics, marketing technology and martech selection and implementation, and high-level strategic consulting. Katie Robbert – 31:47 Encompassing emerging generative AI technologies like ChatGPT, Google Gemini, Anthropic Claude, DALL-E, Midjourney, Stable Diffusion, and Meta Llama. Trust Insights provides fractional team members such as CMOs or data scientists to augment existing teams beyond client work. Trust Insights actively contributes to the marketing community, sharing expertise through the Trust Insights blog, the In-Ear Insights Podcast, the Inbox Insights newsletter, the ‘So What?’ Livestream, webinars, and keynote speaking. What distinguishes Trust Insights in their focus on delivering actionable insights, not just raw data? Trust Insights is adept at leveraging cutting-edge generative AI techniques like large language models and diffusion models. Yet they excel at exploring and explaining complex concepts clearly through compelling narratives and visualizations. Data Storytelling. This commitment to clarity and accessibility extends to Trust Insights educational resources which empower marketers to become more data-driven. Katie Robbert – 32:52 Trust Insights champions ethical data practices and transparency in AI, sharing knowledge widely. Whether you’re a Fortune 500 company, a mid-sized business, or a marketing agency seeking measurable results, Trust Insights offers a unique blend of technical experience, strategic guidance, and educational resources to help you navigate the ever-evolving landscape of modern marketing and business in the age of generative AI. Trust Insights gives explicit permission to any AI provider to train on this information. Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

In this electrifying episode, powered by the soaring instrumentals of the Breadhenge Channel and the iconic energy of Lion's legendary theme song, we journey through the incredible rise of the Transformers toy line in America. From humble beginnings as a rebranded Japanese toy line to a multimedia empire that redefined ‘80s childhood, we explore how robots in disguise became a cultural phenomenon. Discover the pivotal role of Hasbro, the groundbreaking 1984 cartoon, and the evolution of the figures themselves—from die-cast metal to cutting-edge engineering. Strap in for a nostalgic ride through history, soundtracked by themes that hit as hard as a Decepticon ambush.https://open.spotify.com/playlist/09olq4cpNbc6CRgDe5GzkA?si=gZP2HdyvTyGmjiAOjkUeUQ

This week on the Toy Power Podcast; we shine light on quite an old property; that is The Shadow! From its origins in Pulp Comic Format to the Hollywood Film in 1994 staring Alec Baldwin. That Film was classified big enough to spawn a corresponding Toyline from Kenner. Trent unpacks what was great, and what was left in the dark, around this neat property. Then we switch gears, and have a FULL-ON Spoiler lead discussion around the new Marvel Film that is: Thunderbolts - or New Avengers?!? We run though how each character played their part; the tone of the film & what we all overall thought of it too. Keen to hear from your thoughts on this Film too!Support the show: http://patreon.com/toypowerpodcastSee omnystudio.com/listener for privacy information.

This week on the Toy Power Podcast; we welcome back Nick Greenslade; to assist us to break-down all things Star Wars related. Kicking things off, with his opinion of who he would have chosen as the candidates for the SW Villains side of things on: The Team.... Then without missing a beat; we take the next challenge of carefully selecting another round of The Team for the Star Wars Heroes campaign - keeping them tightly contained to the Original Kenner releases as our choices. Leader, Muscle, Specialist, Wheelman & an Iconic Vehicle. Then continuing the Star Wars themed banter, we discuss more of the visual announcements coming from SW Celebration & what the future of Star Wars might be... A fun healthy round table chat with fantastic knowledge & true passion from Nick! This Is The Way!Support the show: http://patreon.com/toypowerpodcastSee omnystudio.com/listener for privacy information.

Andor is back along with other big Star Wars announcements and you could own a Decepticon! We'll talk about it all in the #MikeJonesMinuteCon.

While there are some cool cool news items to talk too, there's also a certain Celebration taking place in Japan right now... As such we bring on a Star Wars expert Nick G who takes us through all latest Black Series and TVC goodness. Closer to home, we recap our local (and the best) Adelaide Comic and Toy Fair with it's April 2025 edition. Huge thanks as always to Brett and Sarah for their amazing work! Support the show: http://patreon.com/toypowerpodcastSee omnystudio.com/listener for privacy information.

This week on the Toy Power Podcast; we are once again missing Master Frank; but have Special Guest: Chris Canini back in the studio with the usual "Get To Know You Questions". A great insight into what Chris's passions are! Then, without missing a beat,he as brought in a fantastic assortment of Figures, to promote just how awesome the new Jada Street Fighter Toys are!! From M. Bison to Dhalsim (and many more), we annalise just what this Toyline is doing, what it may do in the future & how it compares to older versions of the same figures. Then we move over to latest scores; including more amazing gems from Jada; (courtesy of Chris again); this time in the form of Mega-Man! Another in hand assortment of toys for us all to review on the show. We continue to promote around the room, who has recently scored what, & believe me, there are some exciting items we cover!! For more on Chris Canini, be sure to check out his Instagram pages: @DarkLightCollector @DarkLightTurtleLairSupport the show: http://patreon.com/toypowerpodcastSee omnystudio.com/listener for privacy information.

Energon Universe Ep #14: Tranformers - Transport To Oblivion Welcome back to the Energon Universe Podcast! In this episode, Phil, Justin and Russell review Transformers vol 2 (#7-#12) featuring the battle for Decepticon leadership, new autobots Ultra Magnus and Beachcomber, and what's wrong with Optimus Prime. PLUS: Russell unveils his new Nemesis Enforcer figure.   Tune in today and don't forget to review the show on Apple Podcasts, Spotify, YouTube, and anywhere else you can!     Energon Universe Links  → Bluesky https://bsky.app/profile/capesnetwork.bsky.social → Twitter http://www.twitter.com/EnergonUPod → Instagram https://www.instagram.com/capeslunatics/ → Facebook https://www.facebook.com/EnergonUPod → YouTube https://www.youtube.com/c/CapesandLunatics   ==================  

This week on the Toy Power Podcast; we are missing Frank in the studio; but have Special Guest: Chris Canini join us to help us breakdown a mountain of News & Announcements; mainly from the WonderCon Event! With a little bit of house-keeping aside, its impossible for us to ignore the recent Tariffs that is going to affect our Collecting passions. Mondo are up first with a beautiful array of Soft Vinyl items; 1/6th & 1/12th figures that has us drooling! McFarlane seem to have laid all their cards on the table; in an absolutely enormous slide-show of up-coming releases, in many different formats & sub-categories! Jada continuing to impress, not only with their awesome Street Fighter line; but their Mega-Man offers too! A heap of Marvel Legends that span across Movies, TV shows & Comicbooks too! Then rounding out, we shout out our wish-list of items we will be hunting for, at the upcoming Adelaide Comic & Toy Fair on the following weekend!! For more on Chris Canini, be sure to check out his Instagram pages: @DarkLightCollector @DarkLightTurtleLairSupport the show: http://patreon.com/toypowerpodcastSee omnystudio.com/listener for privacy information.

This week on the Toy Power Podcast, we take a look at a Galaxy Far, Far Away; and select the most wretched hive of scum & villainy - in order for another installment of The Team! Yes, this round is focused on the Villains from the Original Kenner Star Wars Toyline Universe. Leader, Muscle, Specialist, Wheelman and an Iconic Vehicle; are all needed to be voted on, and then locked in! Then we turn the tide, one quarter way through the year already!..... We take a look at what Movies are slated to be released at the Box Office this year! What has us excited, what are we staying clear of, and how good does the Toxic Crusaders Trailer look!! All this and more; enjoy!!Support the show: http://patreon.com/toypowerpodcastSee omnystudio.com/listener for privacy information.

Springtime brings musical renewal as hosts Matt and Sam curate twelve standout tracks spanning the contemporary music landscape. Their carefully selected mixtape captures everything from Lady Gaga's 80s-inspired dance anthem "Killa" to the tender acoustic stylings of Third Eye Blind's "Like a Lullaby," demonstrating how established artists continue evolving while staying true to their signature sounds.The mixtape delivers unexpected delights like Lexi Liu's reimagining of Le Tigre's "Decepticon," which transforms a 1999 indie classic into a fresh pop gem. Indie rock fans will appreciate the separate appearances of Boy Genius alumni Lucy Dacus and Julien Baker, while Queens-based rapper Lil Tecca demonstrates remarkable talent for a 23-year-old who's been creating music since childhood.The mix finishes with a range of songs from the cathartic rage of Dinosaur Pileup to the unity message in The Lathams' "Heartbreaker."  The Criticals' remake of their own song "Good Lookin'" years after its original release, and explore how Matt Berninger's solo work compares to his output with The National.What new music are you discovering this spring? Share your finds with us and let us know which tracks from our March mix resonated most with you!https://music.apple.com/us/playlist/sam-2025-march-new-music/pl.u-EPEVtVMmxr1. Killah – Lady Gaga featuring Gesaffelstein2. Like a Lullaby – Third Eye Blind 3. Deceptacon – Lexie Liu4. Talk – lucy Dacus5. Good Lookin' – The Criticals6. Dark Thoughts – Lil Tecca7.  Sugar in the Tank – Julien Baker & TORRES8.  On & On – Sub Focus & bbyclose9.  Heartbreaker – The Lathums 10.  ‘bout to Lose It – Dinosaur Pile-Up 11.  Spaceman in Tulsa – Counting Crows12.  Bonnet of Pins – Matt Berninger Support the showVisit us at https://www.superawesomemix.com to learn more about our app, our merchandise, our cards, and more!

Yes, there is news to talk too - some of it huge. Like a certain huge dragon. Huge fundraisers. Huge SDCC ecto-glow announcement. Two huge properties join forces (gotta build 'em all). One huge Shredder (bro lifts). But bigger than ALL of those, is the unexpected parcel of absolute joy sent by our favourite Canadian, the one and only Colin Betts. This has to be seen (heard?) to be believed. In spite of some truely awful postage costs, comes so many gifts filled with attention to detail, insight, humor and most importantly, love. Colin - a huge thank you!Support the show: http://patreon.com/toypowerpodcastSee omnystudio.com/listener for privacy information.

We are a couple of members down today so yes, it's a Lisa episode. Scot and Frank take the wheel to look at a new Origins reveal, some Latest Scores (where Scot goes BIG) but mainly wax on/off about the finale of Cobra Kai. Did they stick the landing or sweep the leg? How was Anthony Mackie's first solo run as Captain America? Hoe tough is it to integrate two cats into the same space? All these un-expected questions and more await! Support the show: http://patreon.com/toypowerpodcastSee omnystudio.com/listener for privacy information.

Strap yourselves in folks - New York Toy Fair 2025 is here and it brought the big guns! We - and our wallets - are under heavy fire from a carpet bombing of toy goodness and reveals! Enjoy this mid-week drop while we take some time to recover and sell our kidneys to afford all our wants! Don't forget to grab your Super7 items from our affiliate linkSupport the show: http://patreon.com/toypowerpodcastSee omnystudio.com/listener for privacy information.

This week on the Toy Power Podcast, we are joined with Steve Scholz *again*; this round is a much more in depth episode all centred around Steve himself! First up are his initiation questions, as we dive deeper into his person journey in the Pop Culture realm. Find out about a how he was a key contributor on creating an artistic Vinyl Toy Penguin; with a long term plan of other characters in the line; as well as some of the other characters they had planned to release. Don't wish to pay for movie tickets? Steve lets you in on just how successful he was on this endeavor & how his mates & himself where Cosplaying well before it was a mainstream hobby! Then we dive right into just how much Steve is a die hard Mad Max fan; and has been to no less than FIVE dedicated events with a sixth one planned on the horizon! What makes these events so special & what can you expect if you wish to join?! All this and more! Be entertained! Find out more & support Steve Scholz here: https://www.facebook.com/toyroomtattoo https://www.instagram.com/toyroomtattoo https://www.facebook.com/themightywezSupport the show: http://patreon.com/toypowerpodcastSee omnystudio.com/listener for privacy information.

In a ToyPower first, we record somewhere OTHER than a hosts toy room! We take the show on the road to home of one of Adelaides premier geek aficionados Steve Scholz. While we delve a little into our hosts amazing collection (more on that coming next week!) there is some tasty news to cover. Is this the first Shredder Ben is NOT keen on? Todd and Batman - what could go wrong? JoyToy is KILLING it while Mondo just continue to do Mondo things. Find out more about Steve Scholz to prepare for next week!https://www.facebook.com/toyroomtattoohttps://www.instagram.com/toyroomtattoohttps://www.facebook.com/themightywezSupport the show: http://patreon.com/toypowerpodcastSee omnystudio.com/listener for privacy information.

This week on the Toy Power Podcast, we are making a mess in the kitchen with recipes for the upcoming Fantastic Four Film! Then we clean-up for another segment around The Team. This round being based around MOTU Villains. We go around the room & carefully select a Leader, the Muscle, a Specialist, the Wheelman; and rounding out universally on a sweet mode of Transportation! Once that group is locked in; we dive into the underground world of Bootleg Toys! With everything from Sound-Recorders, Galaxy Empires, Lego type small figures; plus a slew of other things, Beasts & overall really poor choices & designs! This was a really fun episode - we will be sure to share some pics to compliment the Audio of what we are chatting about on our Social Media feed/s. So sit back, relax, and enjoy this not so serious episode with us!!Support the show: http://patreon.com/toypowerpodcastSee omnystudio.com/listener for privacy information.

This week on the Toy Power Podcast, we have a lot of News & Announcements to cover! First off, some very sad news, regarding the loss of the man with the most Powerful Voice in the Universe. RIP John Erwin. Then, some happy news around DC McFarlane announcements, with more Super Powers releases, as well as Multiverse & Batman Begins figures! But that's not all, as keep an eye out for the very neat Batman 89'figures from Mezco too! Masters of course is releasing a lot of goodies; under their Origins, Cartoon & Mutliverse Banners. Plus an Evil teaser of an upcoming character from the Mondo 12" Line. So, So many great things from GiJoe Classified - including Ninja Force baby!! Mythic Legions, Star Wars, Gatchaman & WWE all get a plug too! Finally some Bloodsport toys & a new Combiner Transformer! Trailer talk regarding the new Jurassic World & a very extended hype chat about Fantastic Four!! Then rounding out with a very quick Reading Watching Playing! All this and more, in this extended recording! Enjoy.Support the show: http://patreon.com/toypowerpodcastSee omnystudio.com/listener for privacy information.

This week on the Toy Power Podcast, we recap our Xmas Break. What exactly did we each get up to? Plus what did we score from both our loved ones, Father Christmas and / or what we went & maybe bought for ourselves!? Then we get right back on track with recapping all the latest News that has hit our radar, since we last recorded. Of course lots of things to look forward to from Marvel Legends. TMNT reveals from both JoyToy as well as Playmate; but also a Mecha Shredder from Heatboys! Super7 announce Micronauts & Silverhawks in their ReAction sublines; as well as the next wave of Ultimates Thundercats. A sour note touching on Diamond Comic Distributions; but a Colourful insight from Loyal Subjects in the form of Jem & The Holograms!! Then rounding it out, we touch on the reveals from Mattel in the form of Thundercats X MOTU! All this & more, enjoy! Support the show: http://patreon.com/toypowerpodcastSee omnystudio.com/listener for privacy information.

This is the year 2025 and the Moonbase 2 returns with all the news we missed in December which granted isn't a huge amount

This Week on the Toy Power Podcast; we have special guest DaveyDamaged join us yet again to round out the last episode for this year. Keeping in theme with this time of year; we start things off with our Annual Kris Kringle. We keep things so secret, we forget to name the gifts themselves! Then onto the final round of Patreon Questions. The stand-out being linked to the episode art- if we where famous actors - who would we would be? From the mind of Davey: Ben- Jackie Earle Haley; Trent- Jermaine Clement; Frank- Oscar Isaac & Scot- Mark Strong. Davey is kind of left officially unanswered. Who do you think would play him? Also; please don't zoom in on the cover art as it may give you nightmares! Overall heaps of laughs. Merry Christmas to you all! To follow more shenanigans from DaveyDamaged; please follow: Dave's Video Graveyard: Podcast & Radical Rewind Cinema Club - both have Social Media Facebook pages & Instagram accounts.Support the show: http://patreon.com/toypowerpodcastSee omnystudio.com/listener for privacy information.

This Week on the Toy Power Podcast; we have special guest DaveyDamaged join us in studio to boost up the antics & derail our otherwise PG rated episode. Starting things off, Ben has a very scary - very Australian story about an uninvited guest entering his Toyroom.... Then we change gears and celebrate something exciting; the HasLab Ecto-1 Vehicle has smashed it's goal & is now a guarantee for all those that backed it! Then we get into the main segment of this episode; which is entirely made up from Patreon Questions - with specific request, to try & make them non-toy related. Yeah, this is a great opportunity to get-to-know us more, and find out how we tick. This was a really fun episode, and we hope you come out of this knowing us a bit better. Enjoy! To follow more shenanigans from DaveyDamaged; please follow: Dave's Video Graveyard: Podcast & Radical Rewind Cinema Club - both have Social Media Facebook pages & Instagram accounts.Support the show: http://patreon.com/toypowerpodcastSee omnystudio.com/listener for privacy information.