Podcast appearances and mentions of george leith

After over 265 episodes, three awards and thousands of listeners tuned in from over 50 countries, the time has come to bid farewell to our host, George Leith. Throughout his time with us, George has brought a wealth of knowledge, insight, and expertise to the Conquer Local Podcast. With his distinctive voice and engaging style, George has tackled a diverse range of topics related to sales, marketing, entrepreneurship and business growth, as he always delivered practical tips and actionable advice to our listeners.From his interviews with industry leaders and experts to his deep dives into emerging trends and technologies, George has helped us navigate the ever-changing digital marketing and sales landscape. He has challenged us to think differently, take risks, and strive for excellence in everything we do.In this special episode, George takes a trip down memory lane to recap the top 10 most popular episodes of the podcast, and as we look back, we are reminded of the wisdom and expertise that George has brought to the podcast. Let's hear from some of our industry's most innovative and inspiring leaders to better understand the strategies and tactics driving success in today's business world.As we say goodbye to George, we are grateful for his contributions to the Conquer Local community and the Vendasta ecosystem. He left a permanent mark on the podcast and its listeners, and we will miss his wit, wisdom, and infectious enthusiasm. We wish him all the best in his future ventures and look forward to continuing the journey he has helped us embark upon. Thank you, George, “we'll see you when we see you.”Stay tuned, the Conquer Local Podcast will return with a new host and episodes!Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

In this episode, we meet George Leith, a man who took the non-traditional path long before it was in vogue to do so.  He was largely responsible for acquiring more than 30,000 customers worldwide as the Chief Customer Officer at Vendasta and today is the managing partner at Harvard Media in Saskatchewan. But George is more than a high-octane sales executive … he's a teacher whose true super power is listening. He's a captivating storyteller who tells it like it is and cares about the success of those he works with. He is the greatest seller I've ever met because he's also one of the most personable, caring, entertaining human beings you'll come across. These are George's lessons: 3:53 -- One jaw-dropping presentation 8:59 -- A room full of fear 12:12 -- Is sales sleazy? 16:01 -- Skipping university 19:33 -- Dumpster fires and chaos 22:11 -- Don't lie, especially not to yourself 24:20 -- Removing toxic influences 30:36 -- I'm not an expert, I'm an interpreter 34:47 -- My greatest influence 37:52 -- Invest in yourself 42:10 -- A prairie farm analogy 45:30 -- Reinvention at any age Origins of The Great Unfamous Nominate your own Great Unfamous IG: @gr8unfamous Twitter: @gr8unfamous YouTube: Best of The Great Unfamous All podcast platforms --- Send in a voice message: https://podcasters.spotify.com/pod/show/thegreatunfamous/message

On our latest episode of the Conquer Local Podcast, George Leith chats with Bob Moesta, an innovator, entrepreneur, and co-creator of the Jobs to Be Done Theory to investigate consumers' motivations and decision-making processes. The co-founder and president of the ReWired Group, Moesta helps leaders and companies repeatedly innovate and reliably predict and drive lasting success. He is the author of Learning to Build: 5 Skills of Innovators and Entrepreneurs, and co-author of Demand Side Sales 101 and Choosing College: How to Make Better Learning Decisions Throughout Your Life.An experienced product developer and engineer by training, Bob worked on and launched over 3,500 new products, services, and businesses across nearly every industry, including education, health care, defence, auto manufacturing, software, financial services, and construction. Bob is a guest lecturer at The Harvard Business School, MIT Sloan School of Entrepreneurship, and Northwestern University's Kellogg School of Management. He holds degrees from Michigan State University and Harvard Business School. He has studied extensively at Boston University's School of Management, MIT School of Engineering, and Stanford University's d.school. Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Millennials have long entered the workforce, but have you considered the Gen Z buyer in your strategy?George Leith is a lone wolf this week with an all-new Master Sales Series exploring the significance of compiling a strategy inclusive to Gen Z buyers. Join us as we dive deep to evaluate why businesses need to consider Gen Z buyers, a 5-step strategy to explore, and many more learnings for the future of markets.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Carson Vincent Heady was born in Cape Girardeau, MO, graduated from Southeast Missouri State University and moved to St. Louis in 2001. He has served in sales and leadership across Microsoft, AT&T, Verizon and T-Mobile.   Carson is the best-selling author of the Birth of a Salesman series, the first book of which was published by World Audience Inc. in 2010. He released The Salesman Against the World in 2014, A Salesman Forever in 2016 and Salesman on Fire in 2020. He is also featured in Scott Ingram's B2B Sales Mentors: 20 Stories from 20 Top 1% Sales Professionals.   Carson is a 7-time CEO/President's Club winner across 5 roles at AT&T and Microsoft and National Verizon Rockstar winner. He has been recognized as a top social seller at Microsoft and is consistently ranked in the top 25 sales gurus in the world on Rise Global. He is included among the Top 50 sales authors on LinkedIn.   With over 330K social followers, Carson has also been interviewed on over 30 sales and leadership podcasts, by such luminaries as Jeffrey & Jennifer Gitomer, Jeb Blount, Brandon Bornancin, Sam Dunning, Larry Levine, Darrell Amy, Scott Ingram, Thierry van Herwijnen, Jim Brown, Sam Jacobs, Luigi Prestinenzi, Donald Kelly, Marylou Tyler, George Leith, Pat Helmer, Eric Nelson, Ron Tunick, Jeff Arthur, Mary Ann Samedi, Jean Oursler, Andre Harrell, Marlene Chism, Bill Crespo, Matt Tanguay, Josh Wheeler and Chad Bostick. He has also co-hosted the Smart Biz Show on EG Marketing Radio.   His articles have appeared in several noteworthy publications such as SalesGravy, Smash! Sales, Salesopedia and the Baylor Sports Department S3 Report.   Carson lives in St. Louis, MO, with his wife Amy and daughters Madison, Sidonia and Charlotte.  

Are you looking for signs that your customer isn't the right fit? Tune in to this week's Master Sales Series as George Leith highlights 4 red flags telling you a buyer might not be the right fit for you.Here are 4 signs that a buyer is a poor fit:Bad on paperFlaky at bestResources don't meet the needLets their emotion get the best of themIf you've enjoyed this episode of the Master Sales Series, stay up-to-date with weekly episodes by subscribing to the Conquer Local Podcast, and leaving us a review.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

SHOW SUMMARYLike all things worth doing, running a successful podcast that delivers value to your listeners while simultaneously generating revenue for your business doesn't happen overnight. In this episode of the Salescast Podcast, our host Edward Purmalis continues his conversation with George Leith, Chief Customer Officer of Vendasta and the host of the Conquer Local podcast about the intricacies of the podcast as a medium, and how to get executive buy-in if you're running a podcast as a marketing tool for a company.  HIGHLIGHTSThe difference of interviewing for a podcast vs radioGeorge's recipe for successWith more listeners comes greater responsibilityTips for getting people to guest on your show The balance between delivering structure and spontaneity Have a vision that drives you everyday and stick with it QUOTESGeorge's advice for podcasters that need to up their game: "Making sure that you're able to come up with strong metrics to prove ROI, training the team properly on what we're going to need to be able to deliver a great episode, and then taking that personal responsibility that George needs to up his game. Start listening to other great interviewers. Start watching other great interviewers." George on what he learned after building out a podcast from the ground up: "The one thing I like to tell people when they ask what have you learned most about building out a podcast, it's stick with it. You're not going to get instant gratification. You're not going to walk in one day after three episodes and have listeners in 50 different countries, 20,000 uniques — it just doesn't happen. It takes time. And the consistency is where the magic happens."  You can connect with George and his work in the links below:Conquer Local Podcast: https://podcasts.apple.com/ca/podcast/conquer-local-with-george-leith/id1327121811LinkedIn: https://www.linkedin.com/in/georgeleith/If you're listening to the Salescast podcast, please subscribe, share, and send us your feedback.

SHOW SUMMARYDespite their initial similarities, the podcast is more than just a talk show in audio format published on the internet. With video becoming more popular in the podcast space, the tradition of it being only an audio format is quickly becoming passe. Podcasts are becoming an excellent way of creating intimate relationships with a very engaged audience, and industry pioneers like George Leith are paving the way. In this episode of the Salescast Podcast, our host Edward Purmalis talks to George Leith, Chief Customer Officer of Vendasta and the host of the Conquer Local podcast about how they became one of the biggest podcasts in the business niche, their forays into video, and the strategy they used to grow their audience sustainably.  HIGHLIGHTSPodcasting as the new frontier for scalable trainingVideo is taking over podcasting The podcast can be an excellent tool for lead generationPodcasters need to be responsible with the content they release Content on the internet is evergreenA clearly defined strategy will help you grow your audience  QUOTESGeorge on video podcasting: "One of the things that we found by not being on Youtube and doing any of the streaming shows, so we're just relying on the podcast networks, it's kind of that build it and they will come. As we added the show to other networks like iHeart and Amazon and Google podcasts, you see a natural lift by having a larger distribution. So I'm excited to bring it to Youtube, probably should have done it a hell of a lot earlier."George talking about their podcast strategy: "We have one guest that represents the type of ideal customers that we're trying to attract. We have one guest a month that represents the products and services that we sell through our ecosystem. We have one guest that is a subject matter expert around a topic that we may be teaching that month or that quarter.”You can connect with George and his work in the links below:Conquer Local Podcast: https://podcasts.apple.com/ca/podcast/conquer-local-with-george-leith/id1327121811LinkedIn: https://www.linkedin.com/in/georgeleith/If you're listening to the Salescast podcast, please subscribe, share, and send us your feedback.

Are you looking to perfect your sales pitch? Tune in to this week's Master Sales Series as we delve into “close prospects and open relationships.” Salespeople are not born, they're made. While getting leads is hard, closing them is more complex. In this episode of the Conquer Local Podcast, George Leith highlights the ten elements of a successful sales pitch, how they all start with a dialogue, and why it is important to spend your first 90-days proving your value to your client. For review, the 10 elements of a successful sales pitch are:  ResearchUnderstand the problemKnow your offering inside and outAsk questionsTell a storyUse contrastFocus on benefits > featuresDifferentiate Show a success storyFollow upIf you've enjoyed this episode of the Master Sales Series, stay up-to-date with weekly episodes by subscribing to the Conquer Local Podcast, and leave us a review.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

Jason Herman, CEO & President of OnePoint Business Solutions joins us on the Conquer Local Podcast to chat with George Leith and share tips on scaling your business, how mistakes lead to growth, and building relationships with clients. With an experience of over 30 years of startup, operations, and training experience, Jason created an industry-standard practice metrics formula used on three continents by over 500 practices, and is the co-author of two best-selling practice manuals, “The Meat and Potatoes of Chiropractic Marketing” and “501 Ads for Chiropractors”.He is the co-founder of the Global Marketing Mastermind Group featuring members in continents - North America, Europe, and Africa - to synergize SEO, SEM, and Social strategies for a worldwide audience.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

George Leith is a lone wolf this week, ready to share his industry secrets for the 10 best business-to-business prospecting methods. We know how draining prospecting can be, ensuring that new opportunities are constantly added to your funnel. You need to be a hunter, partner with other organizations, and deliver a message that's short and to the point. It's easy to get lost in these numerous communication channels, and operating uniquely in each can be tedious. You have probably heard of the items on our list, but George's use-cases and methodologies will provide you with an entirely new perspective on them. In this episode, George goes in-depth on the following B2B prospecting methods:Face to FaceEmailWebinars and Virtual EventsNetworkingReferralsCold CallingContentAdvertisingMailRelationshipsThis episode is about taking care of clients. If you run a good business and take care of your clients, they will feed you. Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Martin Kristiseter joins George Leith this week to discuss the current relationship between vendors and media companies, automation, and the adoption of streaming. Martin is the Managing Director at Compulse, a marketing technology and managed services company that makes omnichannel advertising more efficient and profitable for local agencies and media companies. Prior to joining Compulse, Martin led innovative digital media initiatives at a number of companies, including Marketron, where he developed a reputation as a leader who can take a vision and turn it into a reality. Compulse and Vendasta can both strongly agree on a few things:Lower take rates are important in empowering businesses to Conquer LocalAutomation is absolutely necessary for agencies to succeedStreaming is here to stay, and accessing this source of communication is imperitive in remaining relevantConquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies to enterprise-level organizations. Learn more about Vendasta and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

In this paid partnership with Vendasta.com, Tod speaks with George Leith, Chief Customer Officer of Vendasta, about how their platform helps agencies provide more complete service to their customers.Vendasta is the secret identity behind more than 60,000 agencies serving millions of small businesses globally. We provide a one-stop-shop of curated solutions to help businesses move to digital and ecommerce. From a Marketplace of 250+ products designed to meet the needs of your clients as they arise to sales intelligence software, outsourced fulfillment, and an all-in-one platform that handles selling and billing, we've your back covered so you can focus on being a superhero for your business community.Privacy & Opt-Out: https://redcircle.com/privacy

Even local competition has become international in 2022. Consumers are smart, informed, and intrinsically motivated to find the best offering for their wants and needs. So, how do we compete? How do we stand apart from the other businesses in our corner? This is what we're conquering today. Steven Van Belleghem is a global thought leader in the field of Customer Experience. His passion is spreading ideas about the future of customer experience. He is the author of multiple international bestselling books including ‘The Conversation Manager', ‘When Digital Becomes Human', ‘Customers the Day after Tomorrow', ‘The Offer You Can't Refuse' and a technology thriller called Eternal. In this week's episode, Steven highlights; how 5% of customers are a pain although we mustn't make decisions based on them, the misconception that digital is taking over the human side of business, and how to overcome challenges in creating content to grow your following by the thousands.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies to enterprise-level organizations. Learn more about Vendasta and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.**Announcement relevant as of March 24, 2022:If you enjoy our Podcast, we have a major virtual event for you. Join us at our free Conquer Local Connect event on Thursday, March 24 – our virtual event series dedicated to helping you sell, market, and fulfill with ease, while delivering an amazing customer experience. At Conquer Local Connect, you'll hear from Vendasta Chief Customer Officer, and your Host here at the Conquer Local Podcast, George Leith. As you know, George is an incredibly powerful presenter and you can witness this live at Conquer Local Connect where he's going to deliver some of his industry secrets about taking a prospect from pitch to close to growth. REGISTER HERE

Another master sales episode brought to you by your favorite sales leader, George Leith. Today he lays out the 11 (straying from the round numbers because it's that important) mistakes customer success professionals should avoid. George has dedicated a massive part of his career to serving customers. In that time, he's seen the good, bad, and ugly. Today he's going to go over what he thinks are some of the most common mistakes. Think of a common practice like using jargon. We maybe don't want to sound as though we lack knowledge, so we use this industry-specific knowledge. However, our customers likely don't know these meanings. In an attempt to be perceived as in the know, our clients may not say that they don't understand. So, when trying to create a better client experience, we've actually tarnished the relationship. Avoiding these will absolutely cement stronger relationships with your customers, build trust, help you establish authority in your niche, and make your life a lot easier. George goes into detail about how you can avoid these, and some mental models as to how to maintain the good habits established.The 11 mistakes customer success professionals should avoid as discussed in the episode:Not Actively ListeningPoor Discovery: Sample questions you should useSpinning the TruthNot Saying SorryAbsence of OwnershipLack of KnowledgeUsing AcronymsDisplaying a Lack of EmpathyUsing Acronyms and JargonFailing to Follow Through on a PromiseTaking Customers for GrantedConquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.**Announcement relevant as of March 24, 2022

Keenan joins George Leith this week on the podcast. Through his business, A Sales Growth Company, he has helped companies increase sales by 300%, positioned companies to raise millions of dollars in funding, rebuilt sales cultures, implemented ABM strategies, built sales teams for multi-million dollar mergers, and stopped negative sales growth for all types of companies, from start-ups to Fortune 25. In this episode, he provides his unique perspective on CRMs, who own the success in a coach and coachee relationship, and a new communication style to increase productivity. You can view his passionate, daily videos by following the hashtag #KeenanVids on LinkedIn but today we're going to give you the whole package here on the Conquer Local Podcast.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies to enterprise-level organizations. Learn more about Vendasta and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.**Announcement relevant as of March 24, 2022

On January 11, 2022, Vendasta, our organization, announced the acquisition of MatchCraft from Advance Local. MatchCraft is a leading global software company specializing in search, display, and social media advertising solutions for digital marketing agencies and resellers who serve small- and medium-sized businesses (SMBs) at scale. Brendan King, Co-founder and Vendasta CEO says the following:“MatchCraft and Vendasta have been longtime friends, and we're fortunate to have them join the Vendasta team... This partnership will bring MatchCraft's enterprise-level technology to all our channel partners, allowing them to have a superior technology stack only large companies could previously afford. We know MatchCraft exceeds expectations because we hear it from many of their partners—who happen to be our partners, too.”The deal marks an acceleration of both companies' strategic growth plans, which aim to enhance and expand technology offerings for the benefit of partners and their SMB clients around the world. The addition of advertising technology to Vendasta's portfolio of offerings allows channel partners to use one unified system to help their SMB clients build customer interest, awareness, connections, delight, and loyalty. In this episode, listen to George Leith, Brendan King, and MatchCraft CEO, Sandy Lohr discuss this new partnership and what it means for local economies.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies to enterprise-level organizations. Learn more about Vendasta and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Continue your learning in the Conquer Local Academy.

Leading expert on time management and negotiations, Chris Croft from Chris Croft Training and Management joins us this week for part 1 of a 2-part series. He is one of the most viewed authors on udemy.com and on Linkedin Learning with 36 courses, 24,000 views a day, and 18 million students in total. His Negotiation Skills course on udemy is the most popular negotiating course in the world. This week he joins George Leith to discuss time management. Chris has this brilliant ability to make the impossible very attainable through incredibly clever tactics and his realist approach to taking on projects. We are all very busy, and time is historically known as being a "scarce resource". Let Chris guide you into finding its abundance in this week's episode of the Conquer Local Podcast.Chris' 5 choices you have for getting more time:Say no - ie. "I can't do it."Negotiate - ie. "I'll do it, but only if this..."Say yes and give it to someone else - ie. establish a trusted team you can delegate to (like Producer Bret for George)More efficient systems - ie. standard emails to send, files, spreadsheets for automation etc.Be less fussy - ie. is your input really going to impact output enough to justify your time and energy expense? If not, don't sweat the details. Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies to enterprise-level organizations. Learn more about Vendasta and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

This week, renowned sales leader and your host, George Leith goes over the anatomy of an entrepreneur. Every entrepreneur is different. We all have certain skills and capabilities that we have specialized over the years that are unique to our craft and our own grind. George Leith goes over 8 underlying characteristics that he has seen successful entrepreneurs exhibit and relates them to his own experiences. As you listen to this episode, note the anatomy highlighted and cross-reference it with your own strengths and weaknesses. Are there aspects you could improve on or have you checked off the entire list? Lastly, understand that everyone is unique. If some aspects of the anatomy highlighted don't come as easily, that's when we build a complimentary team to take us to the next level.The anatomy of an entrepreneur as discussed in the episode:Calculated & LogicalMotivated & FocussedConfident& OutgoingRisk-taker & CourageousStrong Work EthicCreative & InnovativePatient & PersistentVersatile & AgileConquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

2021 was a historic year for Vendasta and the Conquer Local ecosystem. In this episode, Vendasta CEO and Co-Founder, Brendan King takes us through it all with a 2021 year in review. Brendan and George Leith discuss macroeconomics and how inflation is building, robotic process automation (RPA) and how we leveraged it to win in 2021, and the big topic of adapting to change. As always, we ask Brendan King what's in his incredibly accurate crystal ball. This year he's seeing images of robotic process automation, inflation, and how technology and automation can help with this, and possibly the "end" of Covid in 2022. Adaptation continues to be the name of the game and in 2022 it will be absolutely necessary. However, small businesses can pivot and adapt faster than anyone and will continue to win the day. Thank you all for a record-breaking year with the Conquer Local Podcast. It has been with great pride that we continue to bring you the best of the best, ensuring you have the resources and knowledge to set yourself up as the local trusted expert. Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Learn more about Vendasta and we can help you build your dream agency or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Gretchen Rubin is the author of several books, including the #1 New York Times and international bestseller, The Happiness Project. Her books have sold over 3.5 million copies and have been published in more than thirty languages. Her "Four Tendencies" personality framework on sustaining happiness divides people into Upholders, Questioners, Obligers, and Rebels. More than 500,000 people have taken the quiz to figure out which tendency they hold, and you can to here. Millions of people read her blog each year, where she reports on her daily adventures in the pursuit of happiness and habits. As you can probably tell, Gretchen is the real deal and we could go on and on. The last note is that listening to her podcast Happier with "Gretchen Rubin" has been referred to as "one of the 10 life-changing things to do" by BuzzFeed.Gretchen dives into her Four Tendencies framework, going over how you can self-assess and determine which one you fall under. This is determined by how you react to internal and external expectations and frames routine in a way that we've never experienced before. Why is this so important? It directly relates to your happiness. How often are you trying to mimic others' routines and processes for finding happiness and success? As you listen to this episode, debrief. Be honest with yourself and be confident. Do you hold yourself accountable? Or do you find motivation in knowing that an external party is counting on you? Consider this and the much deeper dive within the episode, and let's find a little more happiness moving into 2022. Gretchen Rubin and your host, George Leith leave you with some insights into your own happiness and some very realistic measures you can take to make your personal happiness not only more attainable but sustainable.Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Learn more about Vendasta and we can help you build your dream agency or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Long-time Vendasta Partner and Principal at Creative Canvas Media, Cathy Poturny joins George Leith this week to offer a reimagination and new approach to navigate opportunity. With great admiration, we don't think we've met anyone quite as tenacious, blunt, and having quite the "go for it" attitude that Cathy has. There's a famous saying, "it can always be worse". This allows you to find comfort in potential roadblocks. Our guest this week flips the script, transversely saying, "it can always be better". Listen to Cathy as she discusses the strategy behind her 92% close rate (yes, you read that correctly), how she leverages the Vendasta Community (Conquer Local) in running her digital marketing agency, and the importance of finding your niche and specification. REGISTER HERE If you enjoy our Podcast, you're going to love our Conference. We are inviting you to join our action-packed, half-day conference, Conquer Local Connect on December 9 beginning at 11:00 AM EST (GMT -5). At Connect, we will be distilling insights and themes from this year's top podcast episodes. Learn best practices for prospecting, overcoming challenges, and setting yourself up for success in 2022. Join us live to win big through our giveaways or- at the very least- leave with actionable lessons learned and a massive boost in energy and focus.Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

Vendasta CCO and Conquer Local Podcast Host, George Leith is taking us to school this week with another Master Sales Series episode. Finding success in our careers is all about development. It's that self-awareness and knowing where you excel and where you need to invest more time. Those tasks you've been wanting to cross off, the conversations you've been wanting to have, why aren't they happening? We get so focused in execution mode, where we just "do", "do", "do". However, it's imperative we debrief now and then to assess how we are operating and HOW we can be better. George is going to go through the following top 10 skills to win at work and discuss how you can implement them today:Ability to self-manageStay organized Emotional intelligence Focus on teamworkBeing able to make decisions Dive deepActive listening Good writing Speaking NetworkingREGISTER HERE If you enjoy our Podcast, you're going to love our Conference. We are inviting you to join our action-packed, half-day conference, Conquer Local Connect on December 9 beginning at 11:00 AM EST (GMT -5). At Connect, we will be distilling insights and themes from this year's top podcast episodes. Learn best practices for prospecting, overcoming challenges, and setting yourself up for success in 2022. Join us live to win big through our giveaways or- at the very least- leave with actionable lessons learned and a massive boost in energy and focus.Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

In this episode, you're going to hear John Hoskins and George Leith discuss topics from John's book; Level 5 Coaching System: How Sales Leaders Are Developing Preeminent Sales Teams. John has experienced many levels of leadership. He started his career as an account executive with Xerox Learning Systems and moved to Director of US Sales and Marketing, joined Omega Performance as EVP Sales and Marketing, and then founded Advantage-Performance Group and The Real Learning Company which grew to serve over 300 clients and were eventually acquired by Stockholm-based BTS Group AB. From his vast experience in different levels of leadership, he developed an analysis of leadership that involves the 5 levels individuals may find themselves at (Buddy, Parent, Boss, Expert Coach, then Partner in Performance) and how to guide the progress through each. He also discusses his ASPIRE model to leadership, how anybody can be a coach, and how we use this model with our sales teams, sales leaders, and executives.REGISTER HERE If you enjoy our Podcast, this conference is for you. We are inviting you to join our action-packed, half-day conference, Conquer Local Connect on December 9 beginning at 11:00 AM EST (GMT -5). At Connect, we will be distilling insights and themes from this year's best podcast episodes. Learn best practices for prospecting, overcoming challenges, and setting yourself up for success in 2022. Join us live to win big through our giveaways or- at the very least- leave with actionable lessons learned and a massive boost in energy and focus.Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

David Pearson is the CEO and Partner of Level Five Selling, an organization that has mastered quality sales calls planning and execution skills that deliver top-line revenue growth for sales teams all over the globe. Prior to joining Level Five Selling, David was the Chief Operating Officer of Vistage Worldwide, the world's largest CEO executive coaching and leadership development organization, with over 23,000 members. Looking back even further, he was Senior Vice President for TrueBlue, a $2.7 billion global talent solutions company. He led sales of a $1.6 billion business unit, leading the selling efforts of 1,000 sellers, serving over 120,000 customers. He also served as president of TrueBlue's $100M+ aviation business under the brand name PlaneTechs.In this episode, you're going to hear David Pearson and George Leith discuss topics from the books; Level 5 Coaching and Level 5 Selling. So, what is the Level 5 coaching system? David walks us through how to move from a Professional Visitor (Level 1) to a Value Creator (Level 5) and how selling at levels 4 and 5 have historically brought individuals and teams a 91% increase in revenue, not to mention the immense decrease in "scrap and waste" quality sales calls. Managers need to know the levels at which their sales teams are selling, then through tactical and strategic coaching, take them to a level 5 selling. What level are you selling at?Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Learn more about Vendasta and we can help you build your dream agency or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

DrRissysWriting.com is ranked #1 in PR and top ten in Social Media and SEO for New York and New Jersey. Dr. Morissa Schwartz (aka Dr. Rissy) has been featured on Forbes and MTV. She speaks professionally about inspiring others through words and entrepreneurship, and through her publishing, was named the “Voice of Generation Z” by Community Magazine. Dr. Rissy talks with George Leith about 360-degree marketing; SEO, Social Media, Ads, PR, and how these 4 pillars need to work together in your marketing strategy. She discusses trials and tribulations such as lacking confidence in your content creation and the 95% "no" response rate she got when approaching publishers before she became a proprietor with GenZ Publishing. This episode will make you reimagine what it means to think "inside" the box, "outside" the box, or what this box people keep speaking of is? Is there even a box? Dr. Rissy doesn't think so. All this and more in this episode of the Conquer Local Podcast.Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Learn more about Vendasta and we can help you build your dream agency or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

Have you ever felt like you were spreading yourself thin across the hundreds of social media platforms? Are you trying to apply one social media strategy across too many platforms? Krista Neher is a social media pioneer. She is a 6-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and the CEO of Boot Camp Digital. Krista has written 6 books on digital marketing, including a textbook and a “Dummies” book on social media marketing. She has worked with companies like Facebook, Nike, Procter & Gamble, GE, Macy's, Google, and the United States Senate and has been featured as an expert in the New York Times, CNN, Wall Street Journal, NBC, CBS, Entrepreneur, and the Associated Press. Krista is passionate about digital marketing and created one of the first accredited certification programs in the world.In this episode, George Leith and Krista Neher discuss specializing on just one platform and perfecting it, adapting content to different cultures and considering infrastructure when doing video campaigns in different countries, and paid Facebook ad strategies- what strategies break through the masses and gain attention.Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Learn more about Vendasta and we can help you build your dream agency or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

A renowned thought-leader on the fundamentals of managing salespeople and Co-Founder of Janek Performance Group, Nick Kane joins George Leith this week on the Conquer Local Podcast. At just 21 years of age, he managed 1,000 salespeople. Nick is widely regarded for his ability to distill the sales process and block out the excess smoke and mirrors. He lives in quantitative results and direct, A to B relationships- continuously enhancing what works. He has trained 15,000+ professionals worldwide and Co-Authored the book Critical Selling: How Top Performers Accelerate the Sales Process and Close More Deals. In this episode, he and George go over emotion and defensiveness in handling objections, how to reduce complacency in high performers, and how research has truly become Nick's best friend. Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Vendasta provides an end-to-end eCommerce platform to experts who deliver digital products and services to local businesses worldwide. Whether it's introducing new products to your catalogue, generating hot leads, driving new business through marketing automation, fulfilling effectively, or providing proof of performance reporting, Vendasta provides the tools you need to provide SMB clients with a delightful digital experience.

Every job is a sales job but nobody wants to be a "salesperson". Even right now, we are trying to sell you on this episode through a cleverly written description and perhaps some great anecdotes from the episode. We are all salespeople- so, how do we recognize these processes and become better?This week's guest is an internationally renowned business and motivational speaker and is the Author of the Wall Street Journal Bestseller, Every Job is a Sales Job: How to Use the Art of Selling to Win at Work. Cindy McGovern aka "Dr. Cindy" is the Founder, CEO, and First Lady of Sales at Orange Leaf Consulting. She is an expert in the areas of sales, leadership, and management, and has a Doctorate in Organizational Communication. Dr. Cindy helps take the ‘ick' out of sales and empowers people to embrace their inner 5-year-old to use the art of selling to achieve their personal and professional goals.In this episode, George Leith and Dr. Cindy go over her 5 steps in becoming a better salesperson:Creating a plan for successLooking for opportunitiesListening and establishing trustAsking for what you wantFollowing up with gratitudeJoin the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

This week an A-List transformational leader joins us, James Ciuffetelli. Our host George Leith and James discuss the importance of adopting new technology and investing in your tech stack backed by real-world examples of great success and undisputed numbers, how the baby boomer generation is approaching an exit in 2021 with their long-established businesses, and how prepping your business for exit is strikingly similar to prepping your house for sale.Establishing show notes for this week's guest was a pick-and-choose from a long list of incredibly large numbers and tremendous accomplishments. James Ciuffetelli is a transformational leader with 30+ years of experience. He is the Co-Founder and CEO of Whiteark, a consulting firm based in Melbourne, Australia. James was a digital transformation lead for a $1Billion Telco/Marketing Services business, a member of the carve-out of an $800Million turnover business from an ASX Top 50 to Private Equity, and has led teams of 1000+. James also generated >$1.8Billion of cumulative free cash flow for a global shareholder post-acquisition of an SMB Marketing Services business which resulted in value creation of >$1.2b to investors, has 2 Bachelor's Degrees (Industrial Design & International Business) and a Master's in Marketing. The list goes on.James Ciuffetelli's education and accomplishments are quickly prevalent as you tune in to another fantastic conversation on the Conquer Local Podcast.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

Outsourced marketing is becoming a common theme as business owners are realizing the necessity that is digital marketing, and how diverse it is. This week's guest takes it a step further and fully divulges into the role of her client's outsourced CMO, internalizing goals and truly operating as if her client's business was her own.We are happy to welcome a Vendasta Partner, Stephanie Krummenacker of MediaBrush Marketing, on the Conquer Local Podcast with George Leith. It quickly becomes apparent in Stephanie's discussion that MediaBrush Marketing's doubling growth rate year over year, primarily on organic referrals, is no accident. She truly internalizes the notion of joining her client's team, acting as an outsourced CMO. In this episode, expect a robust conversation about taking that step and starting your own agency, battling the “salesperson mentality”, what it means to become an in-house marketer for clients and its benefits, and recognizing when we need to “break up” with a client. If you are attempting to scale your business, increase your brand equity, or looking for a nudge to fully commit to your side-hustle, this is your episode.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

This week our host, George Leith, goes over 39 ideas for you to pick and choose from the next time you're struggling with what to post on social media. Now, this list isn't to be implemented all in one day. However, it's important to understand that this is social media, and content can come from absolutely anywhere. Don't get stuck thinking you must post your offering and only your offering. Social media is a place to connect with your audience. Be authentic, be honest, and most importantly- be confident. Show the world who you are and what you're up to and watch opportunity unravel.The 39 ideas for when you don't know what to post on social media:Remind people of who you are, write a post about how you startedBehind the scenesPersonal story or struggleShare a quote from someone who inspires youShare your morning routineShare what inspired you to create your product, service, or brandAsk a questionPost a poll on a subjectShare a review of your favorite bookAsk for recommendations (apps, tv shows, local restaurants) anything related to your industryHost a giveawayPost a how-to tutorialBuild infographicsWeekly recurring post (tip Tuesday, fantastic Friday)Share learnings from loss or failureCelebrate a winPost a testimonialShare the secret sauce of your offeringThrowback ThursdayMotivational MondayThank your followersPost something seasonal or highlight a holidayTalk about top pain points and how your solution solves itShare a client success storyShare a tweetLet a team member or fellow influencer take over your social for a weekShow someone else using your product or serviceDo a shoutout or mention other brandsShoutout or mention of your clientsHost an interview with a guestGive people a compelling reason to join your email listGive your audience a giftPost about events you are hosting or attendingPost upcoming speaking events or presentationsShare contact information for each channel you are onAsk your audience how they found youShare your other social profilesAnswer FAQPost new blogs, case studies, and other written content from your websiteTag @ConquerLocal if you end up using any of these ideas, we would love to join in on your conversation and see what you created!Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

Scaling a successful sales organization is no small OR easy task. George Leith, Chief Customer Officer and SVP of Sales at Vendasta, knows first hand about the journey of growing and running a sales team - and lucky for us - he brings his knowledge to this conversation! David and George talk about the lessons he's learned over the last 8 years of growing the team at Vendasta. George shares best practices on team growth and employee retention as well as how his team at Vendasta has helped the company scale and become a platform for over 50,000 channel partners.NEW Research Report Sales Development Benchmarks 2021. Grab full report here: https://tenbound.mykajabi.com/research_report NEW BOOK: The Sales Development Framework: by David Dulany and Kyle Vamvouris, we lay out a proven methodology for running a high performance Sales Development program, now available here in paperback Grab it here: https://www.amazon.com/Sales-Development-Framework-Productive-Program/dp/1736768905/#SDR #BDR #salesdevelopment #tenbound #podcast #sales #marketing #salesengagement #salesenablement #research #prospecting

Sales integrity means aligning needs, not enforcing yours. “The most widely used metaphors in sales are those related to sports, battle, or games. The challenge with this mindset is it requires that one person wins, and the other loses.” - Ian Altman, Same Side SellingIn this week's podcast, George Leith hosts Amazon #1 best-selling author of Same Side Selling, Ian Altman. Ian highly values sales integrity and the effective communication needed in order to ensure both parties winning, or in some cases understanding that the buyer and seller aren't a good fit. We explore how to communicate effectively with buyers, how to show your buyer what they want to see when they want to see it, the integral part layout of a contract plays in decision making, the relationship of price and value for price-focused buyers, and integrity-based negotiations.Ian started, sold, and grew his prior companies from zero to over $1 Billion in value. He has since spent more than a decade helping others to achieve explosive growth based on his research on how clients make and approve decisions. He's helped companies to thrive when their competitors struggle to merely survive. He's co-author of the bestseller, Same Side Selling, now in its second edition (IdeaPress Publishing). You can read hundreds of his articles on Forbes and Inc. He is recognized as one of the 30 Global Gurus on Sales, and his Same Side Selling Academy is rated one of the top 5 Sales Development Programs globally.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

The modern sales process doesn't have any smoke or mirrors. Instead, sales are being lubricated with researched inquiries, catered scripts, and genuine interest in order to optimize value for the person on the other end. This is business in 2021, and we welcome it with open arms.Our host, George Leith interviews the renowned Morgan Ingram on this week's episode. At only 27, Morgan has been named one of the Top 50 Sales Leaders to follow by LinkedIn, a Top 25 Sales Development Thought Leader by Inside Sales, and LinkedIn's Top Sales Voices of 2018, 2019, and 2020. Morgan's work has been featured in Forbes, Sales Hacker, the Hubspot blog, and the Harvard Business Review. He is the Director of Execution and Evolution at JBarrows Sales Training, focusing on delivering to sales development teams to enhance their skill sets and performance. In addition, Morgan started his own YouTube series, The SDR Chronicles, with more than 100 videos providing SDRs with motivation, advice, and tactics. In his previous role, Morgan was the Sales Development Manager at Terminus where he managed a team of 13 SDRs to help B2B marketers do account-based marketing at scale. Morgan joined Terminus in early 2016 and helped scale the company to become the fastest-growing startup in Atlanta.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

A top performer is labeled as such because they internalize the work in front of them. This is not just a job- this is a very exciting life and duty becomes a wonderful opportunity to provide value. This means confidently stamping their name on the day's work and approaching the next hill ready to sprint.Our host, George Leith is eager to sneak you some industry insight on common denominators (listed below) throughout every top performer he's come in contact with over the years- and how he has leveraged these skills in his own career. If you're looking to outperform or perhaps are in pursuit of some defining skills to focus on to maintain your current output, you're not going to want to miss this episode of the Conquer Local Podcast.8 skills every top performer should possess: 1. demonstrate active listening 2. resilience and grit 3. show empathy 4. always prepared 5. self-motivated and competitive 6. strive to establish trust 7. ask the right questions 8. considered the authorityJoin the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

Guest: George Leith LI: https://www.linkedin.com/in/georgeleith/ Topic: Scaling Success Quick Intro: When it comes to scaling teams, there are so many elements that go into it. Scaling headcount. Scaling efficiencies. Scaling skills and more. Most people only know how to do one of the 3, but todays guest knows how to do all 3. That's why I'm so pumped to have George Leith on the show today. He is currently the CCO at Vendasta leading over 225 revenue focused individuals. But he doesn't just focus on his team, he also has found several ways to give back He is the host of his own podcast called Conquer Local helping small businesses scale, and is also a founding member of the Revenue collective in Toronto. This guy gets scaling. Get gets giving bac, and I'm pumped to dive in! Short and Sweet/Set the stage  When it comes to scaling, what do alot of people get wrong? Core Questions How do you scale a team via headcount - Recruiting without Diluting.  Scaling Skills - It's one thing if you know how to do it, how do you scale skills across your org. Scale a Culture - How do you maintain a culture as an org 5-10x in growth.  What could b2b companies learn from their local ‘mom and pop' companies? You've interviewed 100s of people, what are the common trends of the top performers. 

By fostering a positive team culture, we see better performance, higher employee retention rates, increased profitability, and improved employee morale.Today on the Master Sales Series with our host, George Leith, we are talking about building a positive team culture. A great quote around this topic comes from Henry Ford: “Coming together is a beginning, staying together is progress, and working together is success.”Teamwork is a practice and a skill, a skill as leaders, collaborators, and colleagues we can embrace and improve on continuously.We explore 16 ways to create a positive team culture. What are the BenefitsBuild a Culture of SuccessSet GoalsIdentify ValuesRespectResponsibilityCommitmentContinuous DevelopmentKudos & PraiseSupportWorking TogetherMore than Just WorkLead by ExampleClear ExpectationsCommunicate, Over and Over AgainBe PatientJoin the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

Ep 71: From Farmer to Sales Leader with George Leith Part of the "Is This a Good Time?" Series hosted by Brandon Barton.

Prospecting is the first step in the sales process of identifying potential customers, aka prospects. The goal of prospecting is to develop a directory of likely customers and then systematically communicate with them in the hopes of converting them from potential customers to current customers. George Leith ( https://www.linkedin.com/in/georgeleith/ ) is back for another Master Sales Series for Prospecting 101. He uses his sales experience of 30+ years to share what works and what doesn't from tried and tested methods. George shares different tactics, failures of unsuccessful attempts and digs deep to show each tactic's value. The historical reference of the term “prospector” refers to individuals' effort to find gold by scanning creek beds and rock formations. When flecks of gold were spotted, the prospectors would spend time sifting through dirt to find the valuable nuggets. That’s what modern-day sales prospectors do – sift through large lists of potential customers to try and uncover those who are interested and ready to buy. Join the conversation in the Conquer Local Community ( https://www.conquerlocal.com/community/ ) and keep the learning going in the Conquer Local Academy ( https://www.conquerlocal.com/academy/ ).

All too often, marketers and salespeople think: “A customer is a customer. Any sale is a good sale." It’s time to break free from that mindset. In reality, there is a stark difference between an ideal customer and less-than-ideal customers. Master Sales Series is back to explore Finding your Ideal Customer. Our host, George Leith ( https://www.linkedin.com/in/georgeleith/ ) , walks through six steps in finding your ideal customer. * Brainstorming * Surveying existing clients * Digging through Google Analytics * Social listening * Social media analytics * Spy on your competitors Join the conversation in the Conquer Local Community ( https://www.conquerlocal.com/community/ ) and keep the learning going in the Conquer Local Academy. ( https://www.conquerlocal.com/academy/ )

Welcome to Season 4 of the Conquer Local Podcast. Our host, George Leith ( https://www.linkedin.com/in/georgeleith/ ) , wants to share a special message to all of our listeners. Happy New Year, Conquerors! Join the conversation in the Conquer Local Community ( https://www.conquerlocal.com/community/ ) and keep the learning going in the Conquer Local Academy. ( https://www.conquerlocal.com/academy/ )

It's that time of year when we reflect on our successes and our misses. It's time to move forward into the New Year with your Big Hairy Audacious Goals. Now that 2020 is coming to a close, our host, George Leith ( https://www.linkedin.com/in/georgeleith/ ) , discusses how to create Big Hairy Audacious Goals. To put it simply, a Big Hairy Audacious Goal—a term coined by Jim Collins and Jerry Porras in their book, Built to Last: Successful Habits of Visionary Companies ( https://www.amazon.ca/Built-Last-Successful-Visionary-Companies/dp/0060566108/ref=asc_df_0060566108/?hvadid=293006031037&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9001270&hvnetw=g&hvpone=&hvpos=&hvptwo=&hvqmt=&hvrand=15100097321622559554&hvtargid=pla-450565008368&linkCode=df0&psc=1&tag=googleshopc0c-20 ) —is a long-term, 10 to 25-year goal. But it’s more than just a goal. We’re talking about a challenge that is so audacious, outside-the-box, and hairy that it might feel as if you’d never achieve it. We’re talking about a ‘put a man on the moon’ level goal here. Join the conversation in the Conquer Local Community ( https://www.conquerlocal.com/community/ ) and keep the learning going in the Conquer Local Academy. ( https://www.conquerlocal.com/academy/ )

Digital Ad Spend is a vital piece of the new marketing stack for local businesses—and therefore, a must-have service to offer as a marketing agency. Zach Johnson ( https://www.linkedin.com/in/zachpjohnson100/ ) , Founder of FunnelDash ( https://www.funneldash.com/ ) , co-host of the Rich Ad Poor Ad Podcast ( https://www.funneldash.com/rich-ad-poor-ad-podcast ) , and author of the book Rich Ad Poor Ad, ( https://www.funneldash.com/rich-ad-poor-ad ) joins George Leith this week. Zach is here to talk about Digital Ad Spend. Zach sheds light on how to best prepare clients for the outcomes based on their budget. He wants to share the message of understanding the core messaging behind your product/service before you throw money behind it on an advertising channel. Make sure the rest of your online presence ducks are in a row, and keep them in that row for your advertising leads to fall into that purchase funnel. No single tip will work for every business, as every business is unique. The best thing to do is test, track, rinse, and repeat to unlock that "secret advertising sauce" for you and your clients. Zach Johnson is the Founder of FunnelDash. Under Zach's leadership, FunnelDash has grown to over 5,350+ agency partners managing over $1 Billion in ad spend across 51,000 ad accounts. Zach's private clients have included online influencers, SaaS, and e-commerce brands such as BigCommerce, Dr. Axe, Marie Forleo, Dan Kennedy, Dean Graziosi, to name a few. Zach is a noted keynote speaker co-author of the book Agency Growth w/ Ryan Deiss @ Digital Marketer. Join the conversation in the Conquer Local Community ( https://www.conquerlocal.com/community/ ) , and keep learning in the Conquer Local Academy. ( https://www.conquerlocal.com/academy/ )

The four stages of competence, also known as the four stages of learning, show that individuals don’t know how little they know, or are capable of when it comes to a specific skill; they don’t know their incompetence. George Leith ( https://www.linkedin.com/in/georgeleith/ ) is back with another edition of the Master Sales Series, we're exploring the four stages of competence. When the learner recognizes their incompetence, they start acquiring a skill and consciously using it. Eventually, the learner will begin to utilize the skill without even having to think about it: they will have reached unconscious competence. The four stages are classified as: * Unconscious Incompetence, * Conscious Incompetence, * Conscious Competence, and; * Unconscious Competence. Join the conversation in the Conquer Local Community, ( https://www.conquerlocal.com/community/ ) and keep learning in the Conquer Local Academy. ( https://www.conquerlocal.com/academy/ )

How to help the SMBs get back to business by being the Trusted Local Expert. What does it look like to reopen and how to communicate it to the SMBs customer base? George Leith ( https://www.linkedin.com/in/georgeleith/ ) is back to bring you another edition of the Master Sales Training Series. ( https://www.conquerlocal.com/podcast/ ) We discuss two things, first, being the trusted local expert; that's you. Reviewing how you operate as an organization, is it making your appointments remotely? Is it reallocating your budget? How are you delivering value to your client? George explores what you should be talking to your customer base about, what really matters to them, and how can we - the trusted local experts - be there to help them succeed. The second, are you open? Ensuring that once the SMB is open for business, they are able to communicate it to their clientele. The flip side to that, how are they communicating what they needed to scale back and possibly close their doors once again. How can we, as the trusted local expert's aid in the communicate it in these unprecedented times? Join the conversation in the Conquer Local Community ( https://community.conquerlocal.com/ ) , as well as keep the learning going in the Conquer Local Academy. ( https://www.conquerlocal.com/academy/ )

Keeping calm and thinking both strategically and operationally can be challenging when a crisis occurs, and that's what we are in. Facing a massive number of customer requests and questions, some of them desperate and some of them just inquisitive, can be challenging even in the best of times. We as leaders and companies must consistently provide transparent and accurate communication that maintains a trusting relationship with our customers, employees and other stakeholders. What kind of message should we communicate? How do we help our employees deal with customers and learn how to speak with them differently because different times need different approaches? In this episode we discuss what the message should be both internally and externally when speaking with customers in this crisis. We speak with an executive who is doing his best to give support to customers and partners in this time of crisis.

George is the CEO at Vendasta, an award-winning platform that helps companies sell digital marketing solutions to local businesses. With more than 30 years’ experience in sales, George helps businesses to adapt their sales and marketing strategies to the digital era. In this episode, George discusses how important a salesperson’s online presence has become and how to leverage it. Here are some of the topics covered in this episode: How the digital age has changed our relationship with customers  Tips on how to instantly improve your online presence How to deal with negative online reviews  Where does your online strategy fits in your sales process About the Guest: Apart from his role at Vendasta, George is also the host of the Conquer Local podcast, where he aims to help organizations sell digital solutions to SMBs by providing them insider knowledge and best practices from industry experts.   LinkedIn - https://www.linkedin.com/in/georgeleith/ https://www.conquerlocal.com & https://www.conquerlocal.com/podcast/     Listen to more episodes of the Outside Sales Talk here and watch the video here!

A powerful Elevator Pitch can be magnetic. If it’s engaging enough, you can sell anything – whether it’s a product to a client, an idea to an investor, or convincing an employer that you’re the right fit. We held a live Elevator Pitch competition at Vendast'a headquarters. Our astonishing host, George Leith, was one of three on the panel of judges. We bring you the eight elevator pitches from the competitors, and George provides feedback on each. Who do you think will win? The objective of an elevator pitch isn’t to close a deal, but to convince someone that you have something worthwhile to offer! George's career in sales and marketing spans more than three decades. He has spoken to tens of thousands of people across the world at conferences and through seminars, helping businesses to overcome their difficulties and transform them into digital sales and marketing experts.

Everyone always wants more and more leads, but what about the leads they already have? We bring you Converting Leads on the Conquer Local Podcast The Master Sales Series is back and we are talking about Converting Leads. We conducted a survey from our listeners to understand what they are looking to Conquer in 2020. The number one thing everyone put at the top of their list, you guessed it, getting more leads. Taking a step back and looking at that answer and uncovering the nitty gritty details, we determined that our listeners need to know how to convert their leads not just seek out new ones. George Leith, a sales transformation keynote speaker, top-ten iTunes ranked podcast host, author and guest university lecturer, has the unique ability to demystify concepts and inspire businesses and professionals to understand and truly embrace the potential that digital transformation has for many business objectives including sales, business development, and marketing for B2B, non-profit organizations, as well as government institutions. In his 30+ year professional career, he has developed key focal points that include market analysis, management development, online advertising, reputation management, mobile marketing, operations optimization, sales transformation, mentoring, public speaking, technology solutions, and project management.

The Master Sales Series is back! George Leith gives the dos and don'ts of conferences. The man has attended over 500 conferences in his 30+ years of sales. George divulges over 10 different methods on how to improve yourself and your team when attending conferences.  Everything from making yourself memorable, creating goals for conferences, and how to gamify your team. This episode is one you will want to save and share with your sales teams before your next conference. George is responsible for business development with Vendasta’s large channel partners, as well as managing our in-house sales team. As the host of the Conquer Local Podcast, George’s personal mandate is to make local sales better. A digital interpreter, George has preached the gospel of online reputation management directly to the local businesses of hundreds of cities across North America. He translates his knowledge of the digital landscape into accessible information for those still stuck in the rut of traditional media. With nearly three decades of experience in marketing, sales and promotion, George is a highly compelling speaker, always in demand across North America — vital content and emphatic delivery are combined for an enlightening presentation. George’s expertise in sales, training, networking, management and marketing comes from the numerous executive and ownership positions he has held across multiple media and service-related businesses. His track record of success is continued here at Vendasta. Subscribe to the podcast now, on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

There are four sales formulas, one for hiring, training, managing, and demand generation for a scalable and repeatable revenue growth model. Mark Roberge, Advisor to HubSpot and former Chief Revenue Officer of HubSpot’s Sales Division, is our guest this week on the Conquer Local Podcast. Roberge and George Leith dive deep into his book, Sales Acceleration Formulas. They are four sales formulas, the sales hiring formula, the sales training formula, the sales management formula, and the demand generation formula. One important golden nugget from this week is for salespeople and sales leaders to get away from doing everything the same old way just because that's how their organization has been doing it. We need to apply data and be able to come up with ways to make it better. The most overused word is scalable, but that's what we're all aiming for. It’s to find repeatable models that are scalable to help meet the ever-growing goals in sales organizations. Mark Roberge is the bestselling author of the award-winning book, “The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million”. Mark is one of the instructors for HubSpot Academy's Inbound Sales Certification and also a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School, where he teaches Entrepreneurial Sales and Marketing in the second-year MBA program. Prior to his role as CRO, Mark served as SVP of Worldwide Sales and Services at HubSpot, increasing revenue over 6,000% and expanding the team from 1 to 450 employees. As a result, HubSpot placed #33 on the INC 500 Fastest Growing Companies list in 2011. Subscribe to the podcast now, on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Is your presentation different every time? Why? If you have something that's working, why would you change it every time? Our extraordinary host, George Leith, walks us through the importance of having a talk track. They can also be called a value propositions. In this episode we're going to discuss writing talk tracks and building compelling value propositions. Talk tracks get a bad rap of being a way to keep a salesperson in a box.  A talk track isn't an "insert name here" and run through a presentation like a robot. The purpose of a talk track is to identify problems and then work on writing a talk track on how your product or services solves those problems. By finding a sense of urgency or finding things that are critical for various reasons, you can start thinking about that when writing talk track. George is a thoroughly experienced, educational, and inspirational sales and marketing keynote speaker who can enlighten your company or professional association on best practices for transforming sales and utilizing social media’s innovative concepts to align your digital media marketing with current trends and prepare it for the unpredictable times ahead. As a sales transformation keynote speaker, author and guest university lecturer, he has a unique ability to demystify concepts and inspire businesses and professionals to understand and truly embrace the potential that digital transformation has for many business objectives including sales, business development, and marketing for B2B, non-profit organizations, as well as government institutions. Subscribe to the podcast now, on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Since we were young we've had to deal with how to handle objections, whether it was convincing our parents to give us more candy before bed or being a teenager asking for a later curfew. Times have changed but handling objections during a sale sometimes never get easier.  Mr. George Leith, our phenomenal host, takes us through how to handle objections. Prospects who say "No" or "Maybe" are not always the most pleasant to deal with. George's Top Tips include the secret sauce for effective salespeople, how to work through a sale when a prospect stalls, and how to reframe the conversation when a prospect flat out says "No." He explains the four different types of objections AND the five strategies to handle those objections. George is thoroughly experienced, educational and inspirational sales and marketing keynote speaker who can enlighten your company or professional association on best practices for transforming sales and utilizing social media’s innovative concepts to align your digital media marketing with current trends and prepare it for the unpredictable times ahead. As a sales transformation keynote speaker, author and guest university lecturer, he has a unique ability to demystify concepts and inspire businesses and professionals to understand and truly embrace the potential that digital transformation has for many business objectives including sales, business development, and marketing for B2B, non-profit organizations, as well as government institutions. Subscribe to the podcast now, on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Are your presentations making your audience fall asleep? Do you read your slides? Do you have filler words? George's Top Tips for presentations can fix that. Our gracious host, George Leith, is back with another teaching episode! This week George tackles how to tweak your presentation skills to make them more effective, more concise, and to deliver them stronger. You, the listeners, will walk away with four new exercises to help you in making your presentation skills one to be reckon with. George is thoroughly experienced, educational and inspirational sales and marketing keynote speaker who can enlighten your company or professional association on best practices for transforming sales and utilizing social media’s innovative concepts to align your digital media marketing with current trends and prepare it for the unpredictable times ahead. As a sales transformation keynote speaker, author and guest university lecturer, he has a unique ability to demystify concepts and inspire businesses and professionals to understand and truly embrace the potential that digital transformation has for many business objectives including sales, business development, and marketing for B2B, non-profit organizations, as well as government institutions. Subscribe to the podcast now, on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

You asked for it, we listened! We are bringing back our coaching episodes. George Leith is a mad man that truly ENJOYS cold calling. Our wicked host, George Leith, breaks down cold calling this week. He walks us through George's Top Tips for being successful when making cold calls. He goes through how to handle the rejection when a prospect flat out says—no. He draws from his experience and tactics on how to win the "Unicorn" or the "Whale" that you've been dreaming of closing. George even tells you how to get rid of the uhmms out of your pitches. Listen to learn more! George is thoroughly experienced, educational and inspirational sales and marketing keynote speaker who can enlighten your company or professional association on best practices for transforming sales and utilizing social media’s innovative concepts to align your digital media marketing with current trends and prepare it for the unpredictable times ahead. As a sales transformation keynote speaker, author and guest university lecturer, he has a unique ability to demystify concepts and inspire businesses and professionals to understand and truly embrace the potential that digital transformation has for many business objectives including sales, business development, and marketing for B2B, non-profit organizations, as well as government institutions. Subscribe to the podcast now, on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

George Leith runs sales at Vendasta, a digital marketing software company based in Saskatoon, Saskatchewan. George has emerged as a prominent voice on sales excellence and a proponent of elevating the craft of selling into a profession. He does this through the Conquer Local podcast and sales academy, where he shares his sales knowledge and curates the best practices of other leading sales and marketing pros. We talk about using data to sell, how to hire a good sales rep, and how effective reps spend their days.

I joined my buddy George Leith before the end of 2018 to talk about where things are heading in 2019 with the marketing stack. As usual I drop a good bit of free knowledge, as well as some motivational tips for you guys. Enjoy the listen :-) --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/toddcollins/support

What do Mount Everest, AI, and parental leave all have in common? Steve Whittington. Steve is the Executive Vice President at Flaman and has leveraged his focus on the customer experience to drive industry-leading organizational growth. Steve has also scaled most of the tallest mountains in the world, ignited sales processes with the application of AI, and taken the time to go on parental leave. Get ready for all the motivation you can handle on this encore episode of the Conquer Local podcast with Steve Whittington and George Leith. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

The digital transition has been going on now for over a decade and although we see it and live it every day we will not have made the transition to a fully digital life until the work flows and processes around new technology are modernized and adapted. This means that companies need to look at digital transition with a 360-degree view. They have to understand what digitalization means to sales, marketing, customer relationship management, recruiting and just about every process in their company. And leaders must understand their people. Even the clearest digital strategy will fail if your people are unprepared to embrace it. As critical as defining where you want to be is, setting up the capabilities and processes that will enable it are even more critical. This episode looks at digital transition as a whole, with a focus on what it means for sales, marketing and the people that are leading us into the next generation of business.

You've got your #1 prospect on the phone, what do you say? George Leith delivers the six components in crafting the perfect elevator pitch, and tells a story of an elevator pitch he created years ago that is still working to this day. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

How do you conquer the highs and lows of sales performance? In episode two of the new Master Sales Series, George Leith explores the connection between being an exceptional prospector and maintaining peak sales performance. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Every salesperson craves reliable, steady revenues and booming sales all year long. According to Colleen Francis from EngageSelling.com and author of Nonstop Sales Boom, you’ve got to be a hybrid salesperson in order to bring balance to your selling process and get rid of the peaks and valleys. Find out how you can find better leads, fuel your sales funnel consistently, and build more value for your customers on this week’s episode with George Leith. Listen now and subscribe to the podcast now, on iTunes https://goo.gl/8vPm1B and Google Play https://goo.gl/uyDsij

VPs don’t take parental leave. But they don’t climb Mount Everest either, do they? Steve Whittington, VP of Marketing at Flaman, has helped his organization attain industry-leading growth by obsessing about the customer experience, has used AI to improve sales, has taken the time to climb the world’s tallest mountains, all while still being an attentive dad. Find some inspiration for managing it all right here on the Conquer Local podcast with Steve Whittington and George Leith. Subscribe to the podcast now, on iTunes https://goo.gl/8vPm1B and Google Play https://goo.gl/uyDsij

She was named one of the Most Influential Women in radio in 2017. 30 days later, she was fired from her role as Chief Revenue Officer. The sudden and unexpected termination forced Heather to reinvent herself and build her brand from scratch. Now, Heather has authored her first book, Confidence Creator, has been featured on the Elvis Duran show, and was named a Brand Ambassador for Perry Ellis International. Find out how she climbed her way back to the top, how you can become a better salesperson and leader, and so much more in this week’s Conquer Local episode with George Leith. Heather’s book, Confidence Creator, is available now on Amazon. Subscribe to the podcast now, on iTunes https://goo.gl/8vPm1B and Google Play https://goo.gl/uyDsij

Todd was bankrupt. His car dealership was taken from him. His business partner was embezzling money. He was getting a divorce. He was being sued. Todd had hit absolute rock bottom. Listen to how Todd Collins, COO of Platinum Reputations, climbed his way out of the toughest struggles of entrepreneurship and stepped on to the top of the Agency game. For all that and tons more motivation, tune in to this Conquer Local episode with George Leith. Subscribe to the podcast now, on iTunes https://goo.gl/8vPm1B and Google Play https://goo.gl/uyDsij

If there was an episode you’d need to memorize and utilize every single day, it’s this one! Our host, George Leith, dives deep into the piece of the sales process where most salespeople fail: 30 days after the sale. He explains how to provide the most value, and how to set the stage for success in the future. It’s time to stop sticking your head in the sand, and start walking confidently into the post-sale meeting with your client. Get each week’s episode automatically by subscribing on iTunes [ https://goo.gl/8vPm1B ] or Google Play! [ https://goo.gl/Ghhc2D ]

The digital transition has been going on now for over a decade and although we see it and live it every day we will not have made the transition to a fully digital life until the work flows and processes around new technology are modernized and adapted. This means that companies need to look at digital transition with a 360-degree view. They have to understand what digitalization means to sales, marketing, customer relationship management, recruiting and just about every process in their company. And leaders must understand their people. Even the clearest digital strategy will fail if your people are unprepared to embrace it. As critical as defining where you want to be is, setting up the capabilities and processes that will enable it are even more critical. This episode looks at digital transition as a whole, with a focus on what it means for sales, marketing and the people that are leading us into the next generation of business.

In the age of “I’ll just Google that…”, it takes a lot of effort for salespeople to become (and stay) the go-to marketing experts for their local business clients – but it can be done! In this episode, George Leith, international sales educator and chief revenue officer at Vendasta, discusses why constantly adapting and learning are mandatory for any salesperson hoping to stay on top in 2018. In this podcast, you’ll find these takeaways and more: 1. How much time should you spend learning every day? 2. What part of your sales process needs to adapt in 2018? 3. What kind of research and strategy planning is necessary to stand out in the eyes of your prospects? For all that, including what’s so special about Kyle, Saskatchewan and other great nuggets, listen now.

George Leith is going to be speaking with experts around the world, giving you everything you need to start or grow your digital marketing agency.